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Podiatry Legends Podcast
378 - Neuropathy, Cancer and A Career Pivot: The Dana Cardinas Story

Podiatry Legends Podcast

Play Episode Listen Later Jul 30, 2025 55:12


Dana Cardinas loved podiatry, and she was damn good at it. But a surprise diagnosis of idiopathic ulnar neuropathy, followed by a shocking discovery of Stage 3C colon cancer, forced her to step away from the profession she adored. In this episode, Dana opens up about how she handled early retirement, battled cancer, and found purpose again through helping others and launching a new business, 1 Stop Promotional Products. From laughing down clinic hallways to launching a neuropathy support group that's changing lives in Colontown, Dana proves that purpose doesn't end with a job title. If you're a podiatrist, business owner, or just someone navigating life's curveballs, this conversation is for you. Please visit the Podiatry Legends Podcast website to read more and see photos.  If you're enjoying the Podiatry Legends Podcast, please tell your podiatry friend and consider subscribing.  If you're looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. Don't forget to look at my UPCOMING EVENTS Do You Want A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you, I'm here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Business Coaching I offer three coaching options: Monthly Scheduled Calls. Hourly Ad Hoc Sessions. On-Site TEAM Training Days around communication, leadership and marketing.   But let's have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It's No Secret There's Money in Podiatry  2017 – It's No Secret There's Money in Small Business     Un-edited Transcript Tyson E Franklin: [00:00:00] Hi, I am Tyson Franklin and welcome to this week's episode of the Podiatry Legends Podcast. The podcast designed to help you feel, see, and think differently about the Podiatry profession. With me today is an old friend, well...not that old. We've only known each other for about 12 years. It is Dana Cardinas, and we met in 2013 in Nashville, Tennessee, at REM Jackson's top practices. But our friendship got bonded even more from about 2015 onwards, when we were at Dave Free's business Black Ops event, which people have heard that I go to on a regular basis. So Dana, how you doing today? Dana Cardinas: I'm so good. I'm so happy to be here, Tyson. Thank you. Oh my gosh, I'm so excited. Tyson E Franklin: I knew you'd bring the energy and I should mention to people that Dana lives in Texas, so there is a slight accent. Dana Cardinas: Yes, most definitely. And I apologize for my attire today. I literally just got out of the pool. It's hot and it's summertime and it was pool time tonight, so, yes. Tyson E Franklin: [00:01:00] So are you born and bred Texan? Dana Cardinas: Yeah, I was born and raised in central Texas. Yes. On a ranch. 300 acre ranch? Tyson E Franklin: I have seen photos of you driving tractors. Dana Cardinas: Yes. Yeah. So most recently convinced my dad to teach me how to drive the bulldozer. So finally was able to get on that machine after 50 something years. Tyson E Franklin: He wouldn't let you drive it? Dana Cardinas: No. He's very protective of that thing, so understandably he didn't want me to take it out any fences, but I did pretty good for my first go. Tyson E Franklin: So what we're gonna be talking about today, I'm gonna tell give people a bit of a rundown. We're gonna talk about what got you into Podiatry and also what got you out of Podiatry and what you're currently doing now, which I think is pretty cool. So yeah, let's go to that first question. Why Podiatry? How did you get into Podiatry in the first place? Dana Cardinas: So I always, my entire life, since I was wee little, I wanted to be a doctor. I didn't have a specific profession. I just knew I wanted to be a [00:02:00] doctor. But as I went through undergrad and spent time shadowing different professions I narrowed down things that I didn't wanna do. I knew I didn't wanna do certain things, and after I graduated from undergrad I needed, I just needed some time to figure out what was gonna be next. While I was studying for my MCATs, getting ready to, try to get into med school. And I worked in a large Podiatry practice in Carrollton, Texas. And I loved it. I absolutely loved it. And I started, just in their front office answering phones. I needed a job to pay bills, and I went from answering phones to being a medical assistant because I was very interested in what they were doing back there. And at one point, one of the docs pulled me aside and said, Dana, you need to do [00:03:00] this for a living because you're diagnosing and treating my patients. And really, you should be paid for it if you're gonna do it. And I, and we had a long talk about it, and I really picked his brain about why he wanted to be a Podiatry. Yeah. What did he get outta it? Why did he like it? And what was happening in Podiatry that I didn't see and what did I not know? I really wanted to know about it. Tyson E Franklin: That's a really good question though that you asked because Yeah. I do think sometimes when people are choosing careers or even when they're in Podiatry now and they may have only been in for a couple of years and go, oh, I don't know if I should keep doing this. They need to talk to people. Yeah. Even if they'd send an email and say, can we jump on a Zoom call with someone like myself, it's been in the profession for well over 30 years is reach out to those people and say, why are you, why did you stay in this profession for so long? When I feel like giving it away after two or three years. Dana Cardinas: Right. And he and that is key, honestly for any profession. Honestly. I think it's reaching out to people in your [00:04:00] profession and asking them, if you're burned out, find out, what's the other person doing that They love it so much, that they can help you. But this practice had seven docs in it. I talked to all of them and they all had such good things to say about the specialty. They loved it. And that from a doc that had been out for two years to, I wanna say, the one doc that started the group had been out for 30 something years. So at the time, so like they were in it, they loved it, they loved the business side of it, but they loved treating the patients. Just the whole aspect of it. Yeah. So that's when I said, okay I'm doing this because I really liked it. I just, I loved the idea that you could see a patient. And maybe fix their problem right away. Maybe it was just a simple ingrow toenail boom, you fixed it and they feel better. Or you could offer them something that wasn't [00:05:00] surgically, related like orthotics or just talking to them about improved running, anything like that could just make them feel better almost instantly. But then there was also that other side of it for me that really grabbed my attention was. Taking something structural that wasn't working right and fixing it so that they could function either without pain or more appropriately. So, that, that was a big draw for me. That was my draw. Okay. 'cause that was, I loved working with my hands. Again, I grew up. That way. I didn't grow up in the city. I grew up on a farm and we fixed things and so I, that was my track. And so that's how I got into Podiatry. So I applied to four or five different schools. And so I ended up going to Temple University of Philadelphia. Which blew my mind. I was not from a [00:06:00] size of a city that big, so that was like, a culture shock for this West Texas girl. But I loved it. I loved every bit of it. I just soaked it up. I traveled while I was there a ton, but I also made such great friends, but I really. I really just dove right in it, man. I dove right in it. I wanted to know everything about Podiatry and loved it. Went to residency back here in Texas, so a year in San Antonio, and then two years with lake Great Sam Mendocino in Houston. God rest that guy. But from that point knew that, okay, this is where I was supposed to be. Yeah. This is what I was supposed to be doing. And then ended up in practice in Grapevine, fantastic practice in Grapevine and we grew that practice to two locations actually. So we had one in Grapevine and one in Keller. So I joined Foot Ankle Associates of North Texas and then ended up [00:07:00] becoming a partner there about a year and a half after I joined. So yeah, it was awesome. Loved it. And that's Tyson E Franklin: where you were, right up through to you finishing? Dana Cardinas: Yeah. Yeah, absolutely. And I really didn't have plans of retiring when I did, yeah. I just didn't have an option. Tyson E Franklin: We'll get to that in a sec. But the one thing I noticed when I first met you too and why we've probably remained friends is I've always loved your energy. And if, and I'm sure people whether watching the video on YouTube or they're listening to the podcast, they can pick up your energy. Yes. And I would say that was a big part of what made you a good Podiatry too. You took that energy into the room. Dana Cardinas: I did. I who I am is exactly who I was when I walked into a patient's room. It didn't matter if you were three years old or 103 years old, you got the same me. And we smiled and we laughed and we talked about [00:08:00] your life not mine. And we talked about your kids and your family and I got to know you. And when some of my patients hit huge milestones in their treatment, whether that be my diabetic patients when we healed ulcers or we saved limb. Or my ankle fracture patients, when they could actually put their boots back on and go back to work. We would dance down the halls. Yeah, we would party down the hall. That's who I was. And that's, you got this when you came to see me, which was usually quite a mess, let me tell you that. It was fun. Tyson E Franklin: I just love it. And you worked for a couple of years at the practice that you ended up becoming a partner in, was that always part of your plan to become a partner or you never even thought about that? It took you by surprise that they wanted this loud text and, Hey, by the way, is everyone in Texas loud? Dana Cardinas: No. Tyson E Franklin: No. Okay. Most Dana Cardinas: of us are. Yes. [00:09:00] Yes. Most of us are. There are just some that are a little louder than others. But yeah. Yes. Tyson E Franklin: Are you one of the louder ones? Dana Cardinas: Yeah. Tyson E Franklin: Yeah. Okay. Just checking. Just wanted to check, just see. So I'm prepared in December. Get ready man. Tyson E Franklin: So, so when they approached you by buying in the practice, were you sort of like, yeah, that's great. That's what I was hoping would happen. Or did it take by surprise? Dana Cardinas: I think timing wise took me by surprise 'cause it happened a little sooner than what I thought. But the way the three of us at the time, there was only three of us. We just were, we jelled so well together that it just seemed like a natural fit for that to happen. And so it, it was perfect timing. And I, in residency, you always heard, oh, you wanna be a partner in a practice, that's where you wanna head. And now looking back on it and talking to other, my residency mates that were not partners in a [00:10:00] practice because they chose not to go that route, that it didn't fit their lifestyle. So I would say anybody listening, you don't feel like if you're not a partner, you're not successful by any means. Yeah. It just might not be the track that it fits your life for us. In that particular moment, it was perfect. It was the right scenario for us to do that. And it worked out phenomenal. Tyson E Franklin: Yeah I think that's a really good point because I think some people meant to be business owners, like I was always meant to work for myself . I just always knew that was gonna happen. And the funny part is. Neither of my parents owned their own business. Nobody in my family that I even know had their own business. So why I was that way. I have no idea that was just me. Yeah. But I think there's certain people that they should never own their own business. They should stay as employees because they are really good employees. Yeah. And what, like you said too, it's a different level of pressure you get when you are actually the business owner that when you're an employee, [00:11:00] you go away on your four weeks holiday, you don't have to think about anything. Dana Cardinas: Yeah, right. Tyson E Franklin: Two weeks in America, you only get two weeks holiday in America, don't you? Dana Cardinas: It depends on how much you negotiate, man. Tyson E Franklin: But in general. In general, in America, two weeks is all you get. Dana Cardinas: Depends. Most of the docs that we, you know, when we brought in docs as associates, we gave them three weeks in the beginning. So I, that's pretty good. Tyson E Franklin: But yeah, two weeks in, in Australia. In Australia, mandatory, four, four weeks holiday. Dana Cardinas: I honestly, I'm not gonna lie, everybody should move to Australia. Numerous reasons just to like hear you guys speak all the time. But if you can get four weeks automatic man, sign me up. Tyson E Franklin: Being an employer, you used to sometimes go, god dammit, when people are on holidays. But as a society, I think it's a fantastic thing because you need to have those mental breaks away from your business. And this is a problem that business owners don't do, is they work from morning [00:12:00] till night. They don't take holidays, they do it year after year and they burn themselves out. And I think you've gotta have that break. Dana Cardinas: Right. And it's hard as a business owner to take the break. It's hard to walk away 'cause you're you get in this, in your mind that, I'm not making any money if I'm not there and if I've got to have the money so I can't take off. You just get into that cycle, but when you take the time away is when you have clarity and you can think, and then you usually end up making better decisions, which make you more money in the long run. Tyson E Franklin: Yeah I remember my first, we, I'd take a week off here and there but it wasn't until, I think it was 2012. I took my first three week break. Away from clinic, went overseas, went to America, did the trifecta of Disneyland, Las Vegas, and then San Francisco. Dana Cardinas: Oh my gosh. That's amazing. Tyson E Franklin: And I had a daughter with us and my wife and [00:13:00] we went with another family. Had such a good trip. I came back to work and nothing had changed. Everyone was still working, in fact. Right. They were probably enjoying me not being there better. And from that year onwards, I realized I can take time off. So I was taking two, three week holidays a couple of times a year. Never looked back. Right, right. So I think you gotta trust, you gotta trust your team. Dana Cardinas: Yeah. And that's it too, like. If you build a team that you've trained well, they know what they're doing. They know how to handle the situations, and they know how, like who to call when they don't know the answer. Like that situation's gonna come up. But when you've got that training in place. Oh, you can leave. Trust me. They want you to go, they want you to go. They do, but you're getting cranky and you're getting agitated and they want you out as much as you need to take a [00:14:00] break. Tyson E Franklin: Oh, yeah. But I totally get it. And I totally understand if someone is a solo practitioner and they feel that they can't do it. But I think if you're a solo practitioner, go back to one of my earliest episodes on this podcast. It was episode 10 with Andrew Snyder and it's running a successful solo practice. This guy is the most relate. He's been doing this for 30 years or something. Now. Love that guy. Solo practitioner. Tyson E Franklin: Has never employed another Podiatry. He goes to Disneyland more often than anybody else I know, right? Right. Tyson E Franklin: If you're a solo practitioner, go back and listen to episode 10 because it will change the way you think about having a solo practice. Dana Cardinas: Yeah. Oh yeah. A super good friend of mine that we went to residency together, he was a solo practitioner for, gosh. At least 10 years before he brought on an associate. Tyson E Franklin: [00:15:00] Yeah. Dana Cardinas: And in the beginning he was this, I can't take, I can't leave, but once he figured out, okay I've got someone local that can cover my call if I'm out, they can take phone calls for patients that, call in after hours or have an emergency, whatever it might be. So he had coverage for that. They didn't come in the office, but it was just a quick phone call if necessary. He, when he figured that out. He would take vacation about once every eight weeks. It might be a short little, like four day or thing. Yeah. But he was gone somewhere and his practice grew immensely. Just simply because he was getting that mental break because it, let's just get real, it's not easy, Tyson E Franklin: no. To Dana Cardinas: do what we do. It's Tyson E Franklin: not. And it's one of those things too. Every patient that comes through the door could be a potential lawsuit. [00:16:00] And that's something that's, and that's why we have insurance and that Right. But we choose this profession and Right. And you know that 99.999% of patients come in. That is never going to happen. Dana Cardinas: No, it's never gonna happen. Right. And majority Tyson E Franklin: of patients are nice. Dana Cardinas: Right. Majority or. There's always a potential that patient's gonna walk in your front door that you don't know is going to absolutely kill your day. Just kill it. It's over done. There goes the schedule. Forget it. You're not getting home till way late because that one person entered your office, but it's what we signed up for. Yeah, and honestly i'm not gonna lie, I don't think I'm not different than anybody else. I think we thrive on that a little bit. I think we do love that little bit of excitement it's like you get excited about walking in that door to the patient room of, okay, what kind of shit am I gonna see on this one? Yeah. Like, what crazy crap did this guy just do that I'm [00:17:00] gonna have to fix? And that was always my favorite. Tyson E Franklin: That's the thing I think in life in general you, everybody wants a certain amount of certainty, which you need. It makes you feel comfortable and secure, but you also need that little bit of uncertainty to keep life interesting. And I, yeah, and I feel when I hear someone's, oh, I'm bored with Podiatry, I wanna leave. It's the same thing, day in, day out, I'm going, we need to, you need to change things up. Yes. Tyson E Franklin: It's obviously what, however you are running your day, you've got too much certainty. You need a little bit of uncertainty to spice things up a little bit. And that doesn't mean just going walking into work and sack somebody and create chaos. It's just your approach to work. Dana Cardinas: Yeah. Tyson E Franklin: Hey, make it a little bit different. Dana Cardinas: I totally agree. And that might be why you're bored. Tyson E Franklin: Yeah. Oh yeah. I like, if I wanted to, I could pick a certain part of Podiatry, keep doing that, and I would be bored, senseless. I needed different types of patients coming through with different types of injuries to make it interesting. Yes. But some days I did wanna just switch my brain off. Yeah, [00:18:00] I did wanna to use it. Yeah. Tyson E Franklin: So, okay, I'm gonna pivot slightly because you love Podiatry so much. Everyone must be listening to this. You hear your energy, your enthusiasm, you loved it, and why'd you leave? Dana Cardinas: So, in December about mid-December of 20 2015, and I thought I had carpal tunnel. I, my hands were just killing me at night. In, in, in here, in the us. The end of the year is always slamming busy because everybody's met their deductibles. They want everything done before the end of the year. Okay? And so we are all just maxed out. We've had surgery schedules full for three months or more. Patients are just like, I gotta get in, I gotta, again, I got it in. So we're busy and we make it happen. That's what we do. We make it happen. So I would go to bed at night and , wear these wraps on my [00:19:00] wrist because it just felt better. I kept thinking, all right, I gotta go get this checked out. My hands just really hurt. But the next day I was like, it's okay. It's not hurting as much. But by the end of a long surgery day, they were just, it was pain and it was pain, especially on my right that was going up to my elbow. And I was like, all right I just gotta go get this checked out. So get through December, I'm in the first week. January and I, it was fairly quiet, which was unusual, and I had one case booked on a Friday afternoon, and it was a tiny fifth toe arthroplasty. Literally anybody that does these on a regular basis, skin to skin, you're looking at max. Six minutes to me. Yeah. That was me, max. Boom. It's not hard. And it took me 20 minutes and I couldn't feel [00:20:00] what I was doing and I was terrified. And I, it had, I had another case, I would have canceled it. And I left, I got in the car and I called the office. Canceled all of my cases that were coming up. Put 'em onto one of the other partners and called my friend, who's a neurologist and said, I'm coming over something's wrong. And she was awesome. I had actually done surgery on her two, two years prior because she had some really cool ganglion cyst on her foot, which was amazing. But another story. And so she's yeah, come on over. She did a, what is that nerve conduction study? Yeah. On me. And she's Dana, how long have you had this? And I was like, this week, like today, like I today. And she's like, how did this not, how did you not see this happening? Because as she showed me at the time, and I'll show you my hands in the camera, all I had [00:21:00] lost the muscle mass on both of my hands. Along my thumb, especially along my ulnar side on my right, a little bit more or a little bit on my left. And the nerve conduction study showed that I had severe ulnar neuropathy on both sides. She's like, that doesn't just happen overnight. I'm like, I'm telling you. I had pain, but I could feel until today. And so, we did some further studies and over the next, the course of next two to three weeks and then really realized that what I had was not gonna be reversible. I had severe loss of my muscles in my hands, but also nerve damage. I didn't have an option, but I had to retire. If you Tyson E Franklin: had picked it up earlier, could you have prevented this from happening or was it inevitable that it was going to happen? Dana Cardinas: Well, it was inevitable [00:22:00] because I didn't know what I had at the time. Yeah. Which as we'll continue the conversation you'll hear. At she diagnosed me with idiopathic ulnar neuropathy. Because we went through all the tests, all the blood work tests, the MRIs of my neck, you name it, trying to find a reason for this to have happened suddenly , which we never came up with a reason. I ended up getting an ulnar release on my right side that helped the pain. And, but I was officially retired March 31st. Of 2016. So within 90 days I found out I had basically permanent neuropathy in my hands. That was with a sudden onset and I was retired, but out. Tyson E Franklin: How old were you then? Dana Cardinas: I was, at the time I was 46. Tyson E Franklin: Unexpected. Yeah. Dana Cardinas: Very unexpected. That was not on the [00:23:00] bingo card for that year, Tyson at all. Tyson E Franklin: It's, yeah, it's like those yeah, one of those things like death pill, you people bet on who's gonna pass away that year. You never would've thought in 2015 and we had caught up in October, 2015. Yeah, within six months you'd be retired. That'd be it. And I still remember the photo of us in 2015 where I had my cactus shirt on. Remember before, before we went out into the desert and you thought it was hilarious. Dana Cardinas: I just, that photo just popped up on my phone as a memory the other day. Yes. Tyson E Franklin: It is a great photo. Dana Cardinas: It's the best. Yeah. And Tyson E Franklin: I always tell people that too, that it's one of those things, just life in general, you don't know. What's going to happen. And it's, and you can't sit there in fear thinking, oh, is this going to happen? But every now and then you will be thrown a, a curve ball and it's how you bounce back. Dana Cardinas: Right. It's true. I I was not expecting the curve balls that would happen [00:24:00] after that. Tyson E Franklin: Yeah, for sure. I know there were more curve balls. Dana Cardinas: And they kept coming for a while. But, so here I am, I'm done. I had no idea what I was gonna do next. So tried a few things here and there, but it just didn't, that, it just didn't, wasn't supposed to pan out, to be honest. It just wasn't supposed to because. In January of 2018 I was having some pain in my abdomen, my lower abdomen like right lower quadrant pain, and I kept putting it off to, oh, it's probably gas. It's probably this, it's what we all do as physicians. Ah, I'm fine. It's whatever. Yeah. We think we know. And so, my wife Becky said, will you just go get it checked out? You are really complaining about it, you should actually get it checked out. So I go see the GI doc, explain what I've got going [00:25:00] on, and he was like, you know what? It sounds like it's nothing because I did have a history of like acid reflux and some GI stuff. And he is like, it's probably nothing but let's just do an upper or lower endoscopy and let's just see. Tyson E Franklin: Yeah. And were you the, and were you the windy one in the relationship? Dana Cardinas: Yes, most definitely. Tyson E Franklin: And that's why always when you had that pain, first thing you think, oh, it's just gas again, right? Yeah. Dana Cardinas: Just gas, whatever. Yeah. And so, I won't ever forget January 8th, 2018, I have my scopes and as I'm laying in recovery, waking up, I hear the GI Doc tell Becky. The upper is fine. She has colon cancer though. She has a large tumor in her colon. And I was like, and I just remember laying there thinking what the, [00:26:00] I have cancer. Tyson E Franklin: Yeah. Be thinking of the same thing. Dana Cardinas: I have cancer, like the real cancer. And so, Tyson E Franklin: the real one. Dana Cardinas: Yeah, like the real one. So I ended up he couldn't complete the colonoscopy because the tumor was too big for him to pass it. So, that, that day was a blur. And then the next day I called my friend, who was a colorectal surgeon that I sat on a board with at one of the hospitals. And said, cliff guess what? I need you. And he basically said, I'll see you in the morning. And then right after that phone call, I called my good friend who is an oncologist who I used to call. When I got those reports back, you know when you do biopsies in the office and it comes back melanoma and you're like, oh shit, melanoma on a [00:27:00] toe. I don't need to be seeing this. Yeah. This is not my, she was the one that I would call to say, Heidi, who's the best oncologist? Oncological surgeon that needs this. She was my sounding board when I got those strange things back, and so I called her and said, Heidi. Guess what? I need you. And she said, okay, I'll see you when Cliff is done with you. And they literally became my team overnight. And they talked to each other before I even got to the, his office the next morning. They had a plan in place for me. And so I had CT scans. The next day saw him. I've come to find out I had a very large tumor that was over 10 inches long, and it was almost 99% occluding in my colon. So likely had I gone another couple of weeks, a month I probably would [00:28:00] not be here. Yeah. Because Dana Cardinas: it, it would've just ended me. So, then. Fast forward after that, he did surgery. I lost 27 inches of my ascending and transverse colon, but he was able to reconnect re anastomosis both ends so that I did not end up with a bag, which I wasn't excited about, if I was gonna have to have one. But if it kept me alive, okay, fine. Me, I would've made a ton of jokes out of it, and it would've been like, Tyson E Franklin: Oh, you've carried around like a handbag. Dana Cardinas: Oh God, yes. It would've happened. Yeah. But for me it did not have to happen. So, once I healed from that, six weeks later started chemo, went through eight months of chemo that was probably the worst thing I've ever been through. Because now let's flash back a little bit. Yeah. On the neuropathy part. [00:29:00] Okay. We didn't know at the time in 2016 why I had neuropathy. But after I retired and before I found out I was diagnosed with cancer, I kept breaking out on these full body hives. And I don't mean like itty bitty tiny hives, hives, massive four six inches hives all over my body. I was going through the treatment of trying to figure out what environmental food, what allergy did I have that was causing this. But in talking with my oncologist, she put all of my picture together. And what I had was perine neoplastic syndrome, which is rare. But it's the cancer that I had growing in me that I didn't know I had. Was causing the hives that gave me the wonderful neuropathy and a few other things. And so that's so that Tyson E Franklin: there are all signs of something else was actually happening anyway. Dana Cardinas: Yes. I just didn't, I just didn't know that's, and per neoplastic syndrome is something that is diagnosed. After the [00:30:00] fact. It is rarely something that some physician would put together and say, oh, you have cancer because you have all these things happening. Yeah. It just doesn't work that way. Yeah. Tyson E Franklin: Real cancer. Dana Cardinas: Real cancer. Yeah. Tyson E Franklin: A another friend of mine exactly the same diagnosis around exactly the same time and that's why I, I. Way back. I wanted to get you on here way, way back. And I said the same thing to him. I wanted to get him on the podcast as well. And he's not with us anymore. Right? Tyson E Franklin: He didn't, he he got the bag and last time I saw him was actually on my birthday. I had to make him breakfast on my birthday. At his house? Yeah, at his house. 'cause he said, I want your favorite breakfast that you make. And I saw him then. He said, oh, they've told me I've got heaps of time. I'm gonna beat this. Everything's gonna be absolutely fantastic. And five weeks later he passed away. Dana Cardinas: Yeah. Tyson E Franklin: [00:31:00] And so, yeah, that, and that's why, Dana Cardinas: and I'm, I'm sorry, I'm sorry to hear that. Tyson, I, that breaks my heart, Tyson E Franklin: but Oh geez. That's why I think it's important to talk about this. Dana Cardinas: It's hugely important because I'm lucky. Tyson E Franklin: Yeah. Dana Cardinas: I know I'm lucky. I, when I was diagnosed stage three C. So I only had one more stage to go before I was stage four, and I was lucky that it had not spread to any other organs. But that was that I'm lucky in two regards in educating myself on colon cancer because as I was diagnosed, yeah, once you get past that first initial part of it and you get a plan. Once you get a plan, it's almost, that's when you can breathe. You can't breathe until you get a plan. But once you know [00:32:00] the, these, X, Y, and Z need to happen, and this is when we're gonna do it. That's when I started researching and and finding out more about the diagnosis and what does it mean and what does treatment mean and what am I looking at here? What, where am I gonna be here? And so, I was lucky enough that, someone else who had a family member that was going through colon cancer. She this wonderful person connected me with her and through her I got connected with a wonderful organization called Colon Town. And Colon Town is an online um, resource for patients that are going through colon cancer, but it's also for the caregivers and the, your, the spouses, the friends, anybody who is either affected by it, is a patient, any of [00:33:00] that. You can go to colontown.org to get more information about it. But I dove into it and it's right now it is on online, on Facebook. It's private. So you, everything we discuss in there, you, nobody else is gonna see it. It's just us. They are working their way off to a separate platform. That's even better, to be honest. But so I dove into it. And it made me feel better because I could talk to other people that were just like me, that were going through exactly what I was going through. But what the crazy part Tyson is while I'm going through chemo and my dang numbness is getting worse because the chemo that we have to go on that keeps us alive. Its number one side effect is peripheral neuropathy. Okay. And cold sensitivity. Oh God, it sucked. Oh, so my neuropathy went off the charts. Like, Tyson E Franklin: I shouldn't, I shouldn't be giggling when you say that. I, but you Dana Cardinas: [00:34:00] can because you, I mean you, oh God. The stories. But I would have my, had I ended up with full facial numbness, my tongue was numb most of the time. My, my chest was numb. Just there wasn't much of me that wasn't numb except my butt. Go figure. So there were so many questions that would come up in this group about how to deal with neuropathy that I noticed I was answering them because it was what we treated. And I knew the answer and I knew what could help. 'cause I was helping myself. That I reached out, eventually reached out to the creators of Colontown because in Colontown there's these little neighborhoods. So if you're stage four, you're in a certain neighborhood, so you can just have those specific conversations. Or if you are a certain genotype, then you have those conversations in that trials group maybe. And so I said, Hey, can I start a group for neuropathy? And they were like, yes, please, because we all have it. [00:35:00] And so I started a group inside Colon Town that is only for neuropathy and I it. Warms my heart because we have, within that group now created some treatment processes for those that are now going through chemo with the certain drug that we have to take where we now ice our hands and our feet so that it's reducing the neuropathy that people are getting now. And we started that as a patient led. Research project basically, and it is now becoming standard of care and it's the most fucking awesome thing I think I've ever done in my life. Tyson E Franklin: I think that is absolutely fantastic and what I like about it is you've used your knowledge in your experience as a Podiatry to actually help this group of people. Dana Cardinas: Yeah. Tyson E Franklin: I didn't see [00:36:00] that Dana Cardinas: coming. Tyson E Franklin: Yeah. Right. Dana Cardinas: Unexpectedly. I didn't see it coming. Tyson E Franklin: Yeah. I always say everything's supposed to happen for a reason. Exactly. And sometimes I do question a lot of things that happen and I like to think there's a reason behind it. Yeah. My dad passed away when he was 49. I was only 17. I kept thinking, where's the reason? And that, yeah, Tyson E Franklin: there's certain things I changed in my life around that time afterwards that I wouldn't, probably wouldn't be doing what I'm doing now or had the career I had if. I hadn't got that kick back then. Yeah. I would've had a different path that I was on. So I think it's the same with you. You've had a few crazy things happen and now you're on this completely different path. So when did you get the the tick, the all clear Dana Cardinas: so I got the all clear? October of 2018. That we call it no evidence of disease. Yeah. Because I'm a stage three CI never get cured. I, I will forever, my whole life be monitored. [00:37:00] But I've been clear ever since. I just saw the, my oncologist, in fact, I retired, my friend she left me to go travel the world and so I'm working, I'm breaking in a new one, and I like her a Tyson E Franklin: lot. So how often needs to get checked? Dana Cardinas: So now I just graduated, so once a year. Woo. It's awesome. Tyson E Franklin: That is good news. Dana Cardinas: I know it is. Tyson E Franklin: So now, now you've got through all that and retired from Podiatry, your Helping ColonTown I, oh, by the way, I love that t-shirt. Was that your design? That t-shirt? Dana Cardinas: The. Tyson E Franklin: The one I read out before that says colorectal cancer awareness, because that shit matters. That shit matters. Yes. Tyson E Franklin: That's a great t-shirt. And then you've got, on the t-shirt, you've got all the names of what people who have had colon cancer, what they would call their poo. Dana Cardinas: Yeah, their poo. And Tyson E Franklin: I like dookie. I haven't heard dookie for a while. [00:38:00] Dana Cardinas: Oh my gosh. The stink pickle. That's my favorite one. Tyson E Franklin: That's my favorite one. I like the Corn Eyed butt snake that this is all by the way. People just let you know this is all on a t-shirt, which I think is very funny. Um, Code brown goat pellets nuggets. Dana Cardinas: I did, I asked all of my friends, okay, what do you call it? And I had my good friend Lauren, who is a graphic artist I said, okay, Lauren, here's all the name here. Here's what we call it. And I used the poop emoji and put it all in there. And he did a phenomenal job. Tyson E Franklin: In the show notes, I'm gonna put a copy of this shirt, the front and back because it is a hilarious shirt. And I think you give everyone a bit of a laugh too. I like the head of, they have put here turd. It's basic. It's basic. It's very basic. And somebody else did put shit. Dana Cardinas: Yes. Tyson E Franklin: Basics. I dunno what a shoey is. That's a little bit weird. In Australia shoe's called a [00:39:00] Completely a shoey is drinking a beer out of a, out of a jogger. That's called a shoey. Oh Dana Cardinas: No. A shoe chewy that, yeah, that's a stinky one. Yeah. Whoof, that's That's a big one. Tyson E Franklin: Yeah. Ah, that's like shoe fly pie. Dana Cardinas: No, Tyson E Franklin: No, that's completely different. That's actually quite nice. Dana Cardinas: Good. That's awesome. Have you had Tyson E Franklin: that? Have you had shoe fly pie? I Dana Cardinas: did when I was in Philly. Yes. Yeah. Tyson E Franklin: Yes. That's pretty good in the I got it. Good. I got it from this town called Intercourse. Dana Cardinas: I, that's where I had it too. That's right next to Birden hand. Tyson E Franklin: Yeah. Where the arm where the Amish. The Amish had the shop there. Yes. And they were selling shoe fly pie where I Dana Cardinas: had it. Yeah. That's awesome. Tyson E Franklin: And people don't think this podcast is education. Dana Cardinas: There's so much education here. Tyson E Franklin: Some people think this show's not educational. Dana Cardinas: Tyson, I could go on and on about poop. Tyson E Franklin: So now you have your own business. You've set up something else called One Stop [00:40:00] Promotional Products. And if people are looking for it, it's one. The number one. One stop promotional products.com. Dana Cardinas: Yes. Tyson E Franklin: People can go check it all out. Actually, Dana Cardinas: either way, you can put one, the number one or spill out one both ways. We'll get you there. Tyson E Franklin: Oh, cool. Okay. I wasn't quite sure. So OneStop promotional products.com. So this is your business that you're doing now. All promotional products? Yeah. You are servicing mostly America. Do you ship it overseas or anything like that? Dana Cardinas: No. Right now we're not doing anything overseas 'cause it's a little too crazy for that right now. Yeah. But we do we are. Mostly 95% B2B. And we love it. We love it. We have two airlines and 175 active companies that we work with monthly. Oh, cool. And adding more, we add more weekly. It's a lot of fun. Tyson E Franklin: Who? Yeah. Well, I'm gonna order something and pick it up when I come over. In December. Dana Cardinas: Oh my God. Oh my God. And I'm gonna put [00:41:00] a big stink pickle on it. I'm gonna say you that right now, Tyson E Franklin: but the get ready. So how did you get into this? What was the OO Obviously like you retired young. Dana Cardinas: Yeah. Tyson E Franklin: And you, did you end up selling the practice? Dana Cardinas: I sold my shares in the practice. So the other docs were still there practicing. Yeah. And so they were not ready to retire yet, obviously. No, they were still doing it. They were, they, we were all pretty much the same age, so they were still doing their thing. So I, I sold my shares and got out. Tyson E Franklin: Okay. And then being young, as you still are. In my eyes Dana Cardinas: absolutely Tyson E Franklin: is this, how, why you, we gotta do something else. And that's how this came about. Dana Cardinas: It was totally by accident, a hundred percent accident. I go going through the cancer thing. I didn't do anything that year. Obviously. Yeah. Dana Cardinas: But in 2019 my wife and I were. Talking about, well, you know, let's, let's do something for fun. I'm getting bored. I need to do something with my hands. I like building things. [00:42:00] And somebody said, Hey, what, why don't you get one of those cricket machines and make signs? And a cricket machine is like a machine that you can send a design to. And it'll cut it out for you and then you can, put the vinyl or whatever Yeah. On side. Okay. That sounds fun. Yeah. Yeah. Yeah. And so, I was just doing it for fun and our local Mexican food restaurant that we go to entirely too much. But I refuse to stop going. They were like family and they said, Hey, you're doing some fun stuff. Do, can you make t-shirts? Because their staff, their shirts were horrible. They were truly horrible. And I, that night, we said, you know what? We don't know how, but we'll figure it out. Yeah. Dana Cardinas: 'Cause they needed shirts, so we went home. We bought a cheap Amazon press. I watched about 10 YouTube videos and was like, screw it. Let's make some shirts. And so we literally did their, that year it was their Cinco de Mayo shirts and they all it said was [00:43:00] Margarita's Mexican restaurant on it. That's it, that's all it said. But we made them and they could not have been happier with them. And. Customer said, Hey, where'd you get your new shirt? And they said, Dana. And Becky. And then next thing you know, they, we got more business and more business. And it got to where we said we might need to figure out how to do this with more professional equipment. Yeah. And Dana Cardinas: so we upgraded to more professional equipment, as you can see behind me. Tyson E Franklin: Yep. You can see it all there. Dana Cardinas: And now we run two heat presses, two professional heat presses on a regular base daily and just added this fabulous two head embroidery machine behind me. So we didn't have to outsource that anymore. And so, we do apparel, no minimums in house, which is awesome. But then if you need things like pens or name badges or you name it, literally anything you can think of, [00:44:00] lip balm. Lip balm. Yes. Lip balm. Lip balm. Dana Cardinas: We work with wholesalers for that and so we can, we have access to over 2 million products, which is fun. Tyson E Franklin: I know when I was on the website having a look around there was, it was so much fun looking at everything. And I was think as a Podiatry business, and I've got some Podiatry. One particular Podiatry friend called Carly who just loves swag. But Tyson E Franklin: anything that's branded and got names on it. Right. Just, Tyson E Franklin: and I must admit, I've got so many t-shirts, I've got like 200 t-shirts that I won't part with half my t-shirts. I've picked up at events, podcasting conferences and I just love, I'm the same thing. I just love that sort of stuff. Dana Cardinas: Right. Well, and the so again. Something I didn't see heading my way was all the things that I learned at top practices in day freeze and reading Jim Palmer, all those things. That is [00:45:00] now what we do. Tyson E Franklin: Yeah. Dana Cardinas: So we are that, that aspect of your business that keeps people top of mind. And that's the fun part because I have a little different spin on how we present products. I'm not gonna present you just a cheap cozy which a lot of companies will do because it's a cheap, cozy. Yeah. I'm gonna, if you are an electrician, I'm gonna present you something that is for your field that a customer is gonna want for the rest of their life they're never gonna get rid of. They're gonna keep it, and they're gonna call you over and over again. And that's why we keep getting business. Tyson E Franklin: Yeah that's a really good point. I've been to places where they'll have promotional products and it is cheap. I mean, You'll, you're trying, it's cheap. You're write with the pen and you've got RSI before you've written about the fourth word. 'cause it's just, there's so much resistance against the paper. Yeah. Or you'll bring something home [00:46:00] and your first time you use it, it just breaks. And to me, that makes a business look bad when they hand out crap swag. Exactly. Whereas if they hand a quality swag that you use again and again, then all of a sudden it, it actually puts that business in a positive light in your mind. Dana Cardinas: Right. And it keeps them top of mind. Yeah. Like, it truly does. Give them that up. Advantage over maybe somebody else. We and a lot of times I talk to customers, potential clients that say, okay, I want five different things. And I'm like, well, what's your budget? And they made me say, 500 bucks, $500. I'm like, all right, let's get one really good quality. Swag item. Yeah. For $500, let's not get a hundred of all these other little things, because all those other little things are gonna go in the trash. But this one really cool thing is gonna sit on somebody's desk and they're gonna look at it every day.[00:47:00] Tyson E Franklin: Yeah. I, well, I got stubby holders done stubby coolers. Your coozies as you call 'em over there 15 years ago before I sold the clinic. And I've still got a number of 'em here at home that I still use, and I've gone to people's places and I've seen them sitting with their stubby holders. Right. With a stubby in it. 15 years, after having them made. And they are still looking solid. They're still, yeah. Right. Dana Cardinas: Yeah. That's Tyson E Franklin: quality. Dana Cardinas: That's what we're all about. And that's one of our taglines is quality products only. That's the focus. Tyson E Franklin: I don't Dana Cardinas: want just walking around with a bunch of cheap shit. Let's go with some something good quality. Tyson E Franklin: Well think everyone listening to this, they that. To me that just applies to everything in life. Even your Podiatry business is provide a quality service. If you are gonna buy machinery, get the best that you can. Just get the best. Exactly. 'cause it will last longer. Give the patients the best. Whether it's covering [00:48:00] material or what you're getting the orthotics made of, just do, I think just always do the best you can. Dana Cardinas: Right, right. And if it costs a little bit more, explain to the patient or the customer who, whoever you're talking to. Tell them, okay, it's, it costs more because there's more going into this one. I've there's more time. The product's better. The craftsmanship is better. There's education behind it. It's not just, oh, I went online and ordered a pin from I don't know where, and I don't know who makes it and whatever. Spend the time and talk to your patients, especially because if there's something that you should be offering, but you're not because you don't think they'll buy it, they're buying it on Amazon, so why can't they buy it from you? But it's a better product if you're getting it from a reputable vendor or you know that, okay, this product is a better product than what they're getting on Amazon. Why can't they spend money with you versus Amazon? [00:49:00] Tyson E Franklin: It's true, and even the pen that I use most. This one is from a Podiatry clinic friend of mine, sole focus in Toowoomba. Nice. Dana Cardinas: Ooh. It is a, it is my God. SAT is my top seller. This is a Tyson E Franklin: beautiful pen to write with. And whenever I run out she usually sends me a few more. Dana Cardinas: I'll get you some. Tyson E Franklin: Just, they just really good pens. It just the feel of it. And because, and she got the whole pen done, like in her corporate colors, what her clinic is all about as well. And yeah. And she said the same thing. Wanted a quality pen, wanted something. When people write with it, they go, I want another one of these pens when they run out. And that's exactly what I do. But I do see it so she doesn't have to send it to me. I'll just pick some up next time I'm down there. So on. On that note, I want to thank you for coming on the podcast, sharing what got you into Podiatry, what got you out of Podiatry, which I think is just as important and what you're doing there. And like I said at the start, I just, I've [00:50:00] always loved your energy. Love chatting with you. You're so much fun to be around. Dana Cardinas: Thank you, Tyson. I, well, same is right back at you. I think as soon as we met. There was no doubt we were going to be destined to be lifelong friends because we laughed too much together. For sure. So, and before we get off, I will just say this if you are 45 or older and you haven't had a colonoscopy, please get one. They're not scary. All you do is poop the night, the day before and everybody poops. So it's, that's not scary. But get it done. And if you are not 45, but you're having symptoms force your doc to get you in to get it done you really just need to get it checked out. So, it'll save your life. Tyson E Franklin: That is fantastic. So I look forward to talking to you again soon. Oh, and I'll see you in December anyway. Dana Cardinas: Yes. Can't wait. Tyson E Franklin: Okay. Talk to you later. Bye. Dana Cardinas: Bye.

World of Marketing
When & How To Sell Your Practice

World of Marketing

Play Episode Listen Later Aug 9, 2022 17:51


Knowing when it's time to sell your practice is something that should be on your mind from the day it began. There is no need to be concerned, because at Top Practices, we have a network of practitioner entrepreneurs who've done their part, make this change and live the dream - by doing the right things at the right time - The right time, and the right people to help can bring you to where you need to be, when you're ready. In this special episode of the World of Marketing, we have Rem Jackson, John Leardii, Tina Del Buono, Peter Wishnie, and our own surprise guest Jessica Taveras pitching in.  A bit about Top Practices and this event: “Since 2007, hundreds of doctors and their teams have joined the Top Practices Marketing Mastermind Group and transformed their practices into the profitable, efficient, and enjoyable practice they desire. Through effective marketing, these podiatry professionals have been able to fill their reception rooms with exactly the kinds of patients they want to see. More than that, they have reclaimed their nights and weekends. They no longer live like they work for their practice. Instead their practice now works for them, allowing them to better serve their patients, lead their staff, and care for their families” Check out this episode if you have ever considered this possibility in your future. Certainly having a deluxe SEO optimized, fully functional, wide bandwidth syndicated website helps your cause too. If you are not convinced yet, just review the successes we have seen from our partners who saw their opportunity and took it. Not to mention game changing support. Real people, real care, real results.   Timestamps: 0:00 Introduction 0:54 When & How To Sell Your Practice 2:16 Bonus Face To Face Session 4:25 What Is The Value of This Event? 6:05 Peter Wishnie On Why To Sell Your Practice 9:07 John Leardie on Preparing To Sell Your Practice 14:25 Event Overview 16:19 Diligence is Not For TheFeint of Heart

Prosperity & Something Greater
Ep. 35 | Rem Jackson: Final Podcast Episode: Happiness is a Choice

Prosperity & Something Greater

Play Episode Listen Later Nov 4, 2021 20:36


Thank you for coming along with me on this journey. I didn't know what to expect when I started this podcast. I was certain it would be useful, interesting, and inspiring. I do have some experience with this after all. Membership in my company's flagship offering, The Top Practices Marketing Mastermind Group is in essence a private podcast I've been curating and facilitating since January 2007. It's fun, VERY FUN, and I love the work. So, I knew I could do this. What I hoped for was that something greater would happen in this podcast than a look at how a few hand-picked friends and colleagues would see prosperity. I put that hope in the title:  Something Greater. And that is exactly what happened. Recommended Books: The Top Five Regrets of the Dying: A Life Transformed by the Dearly DepartingThe ONE ThingThe Power of Now

Prosperity & Something Greater
Ep. 34 | Daryl Browne: The Magic of Saying Yes, Enjoying Your Journey, and Finding Your Way

Prosperity & Something Greater

Play Episode Listen Later Sep 23, 2021 36:38


On the journey of our lives, we are always presented with choices. If we are open to this life and say yes to what comes our way, we have a chance to … maybe … see that small quiet road that might be filled with heart and joy for us instead of whisking right past it and never even know that it, with all its possibilities, was even there. How did a man who was on the team that built the original CNN.com end up in a salt cave in New Hampshire? I've known Daryl Browne since the late 1990s when we worked together at Classroom Connect which was a company focused on using technology in K-12 instruction. This, in the 90s when people were just learning about the internet and using dial-up modems. Daryl and I have always been kindred spirits and have always enjoyed a personal friendship that had nothing to do with technology or instruction, but more about the journey of life we are all on. You'll hear the very interesting story about how Daryl and his wife built Soleil's Salt Cave in Exeter, New Hampshire in 2017 to ease their newborn daughter, Soleil's health journey. With a web development career spanning 25 years, 7 continents, and several Fortune 500 companies, Daryl has applied his technology experience to giving people the most efficient and effective path from start to finish possible. For nearly the same amount of time, Daryl has fostered a vision of creating a body of work that would help people focus on the power of each moment of their own lives. That project has led to bottled messages (literally bottled in Ball-Mason Jars he calls Journey Jars), mixed media art installations, and several books. I'm thrilled to share this conversation with my friend, Daryl Browne, with you. Find Out More: https://www.saltcavenh.com/homeRecommended Books: Journey of 1,000 Breaths: Little Reminders that You are the Gift You Are the Gift: A Decade's Worth of Daily RemindersNapoleon Hill's Outwitting the Devil: The Secret to Freedom and SuccessGrow Rich!: With Peace of Mind - How to Earn all the Money You Need and Enrich Every Part of Your Life

Prosperity & Something Greater
Ep. 33 | Dr. Ebonie Vincent: Sharing our Abundant Blessings Creates Ever Deeper Prosperity

Prosperity & Something Greater

Play Episode Listen Later Sep 9, 2021 29:18


Living our lives, looking forward, and saying “yes” can lead to ever deeper abundance, health, wealth, love, and joy. And then, sharing that abundance almost magically creates even more abundance and prosperity. My guest on this episode is Dr. Ebonie Vincent. She is a podiatrist practicing in Orange County CA.   She grew up in Temecula, CA in wine country, but attended college and podiatry school on the East Coast and Midwest.  Returning to Southern CA, she built a thriving private practice. She also became a TV star on the reality series “My Feet Are Killing Me” on TLC now in its third season. She shares how the producers found her from her social media posts. Her story is about the word “yes” and how accepting what life brings can bring abundance in health, wealth, love, and joy. And how sharing that abundance “magically” creates more.  It's a delight to share her story and insightful look at life and prosperity with you. Recommended Books:The AlchemistLegacy of Orïsha

Prosperity & Something Greater
Ep. 32 | Dr. David Thornburg: Family, Health, Invention and Teaching

Prosperity & Something Greater

Play Episode Listen Later Aug 25, 2021 40:42


The technology on your desktop and in your pocket was invented by…well… people. On this episode, you're going to hear from one of them as he shares some fascinating stories from those times and reflects on the journey, family, health, and teaching. My guest on this episode is Dr. David Thornburg. David started his career as a research scientist and inventor at the Xerox Palo Alto Research Center where he worked on a variety of projects, including his invention of the first inexpensive touch screen. In 1981 he left Xerox and worked for a bit at Atari before helping start a company to launch two of his hardware designs: the KoalaPad touch tablet and the Muppet Learning Keyboard made in conjunction with Jim Henson of Muppet fame. After that venture, Dr. Thornburg became a consultant with a focus on the role of technology in K-12 education and held adjunct teaching positions at Stanford University, College of Notre Dame (Belmont, CA), University of Sao Paulo, and Walden University. He has been on several advisory boards, including the education board of SETI (Search for Extraterrestrial Intelligence), and has been an active participant in the International Space Development Conference. I first met David when I was hosting the Connected Classroom Conferences for K-12 Educators in the 1990s and very early 2000s. David was my keynote speaker at numerous conferences all over the United States and delighted audiences with his message of how technology can and will impact teaching in schools all over the country and the world. You should know that you are going to be hearing a founding member of the small group of people who invented what we now know as personal computers. All roads for the computers you use today on your desktop and in your pocket passed through the Xerox Palo Alto Research Center where David worked with the teams that built graphic (point and click) technology, touchpads, and the mouse. His discussion of these times is something I'm so delighted and honored to have recorded for this podcast. Get comfortable and prepare to sincerely enjoy hearing these stories from someone who was in the room, my friend, Dr. David Thornburg. Recommended Book:From the Campfire to the Holodeck

Podiatry Legends Podcast
164 Rem Jackson Power of Mastermind Groups

Podiatry Legends Podcast

Play Episode Listen Later Jul 30, 2021 47:28


My good friend Rem Jackson, CEO of Top Practices and 2019 Inductee into Podiatry Management Hall of Fame, joins me to discuss the power mastermind groups.  Rem also runs one of the largest Podiatry Marketing  & Management Summits in the world, which is how we met back in 2013 in Nashville, Tennessee. (This years event will be in Las Vegas, 8-10 Oct 2021).  Mastermind groups can take many forms and you can create a mastermind alliance with: your spouse or partner your better self the greatest minds that have ever existed because they've all written books "Top performers do seemingly insignificant things but they do them every single day". Rem's Final Tip If you're thinking about starting a mastermind group, take action and do it now.  Rem's Book: Podiatry Prosperity  Rem also had me as a guest on his podcast, Prosperity & Something Greater - Ep 30: A Health Journey to Prosperity  If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.  Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE, so you're informed whenever a new video is released.  Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.  12-Week Podiatry Business Reboot North America - Starts Tuesday, September 7th at 8.30 pm (EST) To register, please visit https://podiatrygrowth.com/reboot/   Australia, NZ, UK - Starts Wednesday, September 8th at 5.30 pm (AEST) To register, please visit  https://www.tysonfranklin.com/Coaching/REBOOT  

Prosperity & Something Greater
Ep. 31 | Dan Totaro: Enjoying Vigorous Healthy Growth

Prosperity & Something Greater

Play Episode Listen Later Jun 16, 2021 30:21


Dan Totaro has been working as a therapist, consultant, and educator for the last 40 years. He is currently a compassion fatigue and resiliency educator and works mostly with professional care providers such as Marriage and Family Therapists, Social Workers, Psychologists, Addiction Treatment Counselors, and medical personnel.  I met Dan through his sister, Tina Del Buono, who works as a consultant with me at Top Practices. Dan spoke at the Western Podiatry Conference in Disneyland a few years ago and I got a chance to hear his perspectives on burnout, compassion fatigue, and resilience.  I asked him to join me on a Top Practices call to share his thoughts and wisdom with my members and it was extremely well received.  A self-described “child of the 60's” Dan is a soft-spoken delight to talk to.  Especially about our topic of prosperity. You'll enjoy this episode, and you'll just feel better when you complete it than you did when you started.   Recommended Books: If You Meet the Buddha on the Road, Kill Him!  Self-Compassion

Prosperity & Something Greater
Ep. 30 | Dr. Tyson Franklin: A Healthy Journey to Prosperity

Prosperity & Something Greater

Play Episode Listen Later Jun 9, 2021 37:45


Is finding wealth, and maintaining or restoring your health a path to prosperity?  Dr. Tyson Franklin is a graduate of the Queensland University of Technology and over the past 30+ years, he has successfully opened more than 20 podiatry businesses. At one stage, he operated 5 podiatry businesses approximately 1000 miles apart and from that experience, he learned quickly that great systems are paramount if you want a business to run without you. He feels business education is one of the key ingredients to business success, which is why he wrote It's No Secret There's Money in Podiatry, and it's why he focuses his energy on Podiatry Business Coaching and enjoys sharing other podiatrists' stories on the Podiatry Legends Podcast.I met Tyson in 2013 when he traveled across the world to attend the Top Practices Marketing and Management Summit in Nashville, TN. Tyson being Tyson he created and nurtured a number of relationships and friendships that he made at that meeting and has been of our circle ever since. It's a delight (and you will soon see why I use that word) to share my good friend with you, Dr. Tyson Franklin.Recommended Books:Be Our Guest

Prosperity & Something Greater
Ep. 29 | Dr. David Weiman: The Four Pillars of Prosperity

Prosperity & Something Greater

Play Episode Listen Later Jun 3, 2021 41:50


Health, freedom from worry, gratitude, and relationships with outstanding people. Are these the four pillars of prosperity? David Weiman is a psychologist and leadership consultant. He has been working for over 25 years with organizations across the US and around the world. His firm, Weiman Consulting, provides talent assessment services to help companies make the best hiring decisions, executive coaching to develop awesome leaders, and development assessments and programs to help foster high-performance teams. You can find him online at weimanconsulting.com.   He's been interviewed as an expert on leadership and psychology in Businessweek, The Los Angeles Times, The Philadelphia Inquirer, Men's Health, Entrepreneur, and other publications. He has also served on the faculty of the University of Pennsylvania Medical School and is currently an adjunct assistant professor at Widener University's Institute for Graduate Clinical Psychology.He is a licensed Pennsylvania psychologist, a Certified Performance Coach through Johnson & Johnson's Human Performance Institute, and he is also certified in Clinical Hypnosis through the American Society of Clinical Hypnosis.I met David because we are both friends of Dave Frees who I interviewed on this podcast last season. I could tell quickly that he was a great guy, a lot of fun, and a real mensch. But then I had the chance to hear him present to Dave's group and knew I was in the presence of a real master.This topic is truly in his wheelhouse and you are going to love hearing his thoughts on prosperity. If you can, be prepared to take notes, because you are going to want to.Recommended Books:The Millionaire Next DoorThink and Grow RichThou Shall Prosper

Prosperity & Something Greater
Ep. 28 | Dr. Hartley Miltchin: Finding Prosperity Through Balance in Your Life

Prosperity & Something Greater

Play Episode Listen Later May 26, 2021 30:59


Is prosperity found in our lives through the pursuit of balance in our health, work, family, and interests? How important is fun and a pursuit of joy in our prosperity? My guest on this episode is Dr. Hartley Miltchin. He's been in private podiatry practice for 39 years. He first attended the University of Toronto and then graduated from the Illinois College of Podiatric Medicine.  He spent 3 years in Chicago learning minimally invasive surgical procedures from one of the first pioneers.  And then he returned to TOEronto and has been practicing as a solo practitioner ever since.  He is considered a leader in minimally invasive foot surgery and is one of 10 master trainers in the world.  Hartley has created a highly successful and very creative practice, concentrating on bunion corrections, hence he is known as the Bunion King.  He is extremely innovative in practice management and is always eager to share his techniques as well as his procedures on his YouTube channel Doctor Toe. He is also a delight. You'll hear about his remarkable shoe collection which he has been amassing for years.  Recommended Books:The Obstacle is the WayThe Fred Factor

Prosperity & Something Greater
Ep. 27 | Dr. Larry Anderson: The Power of the Seed: Planting Seeds in the Lives of Others That Make All the Difference

Prosperity & Something Greater

Play Episode Listen Later May 5, 2021 44:39


Who has planted seeds in your life that have changed you?  In whose life have you planted seeds that allowed them to grow and blossom? My guest on this episode is Dr. Larry Anderson. Larry is the Founder and CEO of the National Center for Technology Planning headquartered in Tupelo, Mississippi. The moment he begins to speak you will know he is a true son of the south.  Larry has served as a junior high school industrial arts teacher, middle school principal, and a university professor. He is the author of multiple books and a pioneering podcaster. He was the first educator in Mississippi to create a podcast named “Think Like a Leader”. He created the first podcast in Mississippi for real estate.  He was named an Apple Distinguished Educator in the year 2000.  In 1994 he was appointed by the Mississippi Governor to the Council for Education Technology.  Besides being known as a good husband, father, and grandfather, Dr. Anderson is most pleased to have been given the nickname, the "Johnny Appleseed of Technology."Recommended Books:As a Man ThinkethThe One Minute ManagerThink and Grow RichThe War of ArtThe Total Money MakeoverEven Eagles Need a PushNext: The Future Just Happened

Prosperity & Something Greater
Ep. 26 | Rod Haenke: Living the Life You Were Meant to Live

Prosperity & Something Greater

Play Episode Listen Later Apr 28, 2021 40:23


Becoming comfortable with who you really are. Peeling off the layers and living a life more authentic to who you truly are. Finding more success and fulfillment by just being “real” with those we both love and work with.   My guest on this episode is Rod Haenke. He is a senior consultant for Instructional Designs, Inc. As such he is a “go-to” charter school consultant in the areas of accountability systems, governance, curriculum and instructional practices, teacher evaluation systems, and professional development. Rod's been a classroom teacher, a school principal, a national trainer/presenter, and as a charter school founder and leader he has experience developing instructional software and online curriculum featuring live expeditions including the International Greenland Expedition.When I met him he was working with the Minnesota Educational Computing Consortium on their MayaQuest Program. And you'll hear us talk about his involvement in their iconic Oregon Trail Computer Program that so many people of a certain age loved using in school. This was early and very fun educational computing.He is also someone who has learned as much about prosperity as anyone I know. I'm delighted to introduce you to my friend, Rod Haenke.Recommended Books:Leadership is LanguageNonviolent CommunicationThe Power of FramingDo You Mind If I Cancel?: (Things That Still Annoy Me)

Fast Track Clann Podcast
Episode 32: Justin Blake's Fast Track Clann - with Rem Jackson from Top Practices

Fast Track Clann Podcast

Play Episode Listen Later Apr 23, 2021 60:00


Justin chats to Rem Jackson from Top Practices, we discuss marketing your business, podiatrists have great opportunities, positive attitude, the "Fred Factor", your staff can help with marketing and yes newspaper ads still work. Go to Justin's website at https://justinblakemedia.com/course-o...​ JUSTIN BLAKE is a former sports podiatrist who worked in both London and Dublin treating people from recreational thru to international and Olympic level and has treated athletes as part of the UK Olympic Performance Plan. He has opened, taken over and sold podiatry clinics in both the UK and in Ireland and at one stage ran seven podiatry clinics across Ireland. Now he's working with practices helping to grow their turnover from five to six figures.

Prosperity & Something Greater
Ep. 25 | E. Dollie Wolverton: Prosperity Through a Lifetime of Serving Others

Prosperity & Something Greater

Play Episode Listen Later Apr 21, 2021 34:58


Choose carefully the hills you're willing to die on. Find the win/win in everything you. In all things, find the positiveness and blessings.My guest on this episode is E. Dollie Wolverton. Dollie's entire career has been in public service. She began as a teacher and elementary school administrator. It's inspiring how she started by being the first member of her entire family to attend college to retiring as Chief of Education for the Head Start Bureau, Department of Health and Human Services in Washington DC in 2006. She's also a community activist for the protection of recreational land and raises funds for equestrian therapy for children with disabilities and breast cancer research.  She's an advocate for Foster Care Youth and funds a county-wide program for Boy Scouts and Girl Scouts to play golf free.Recommended Books:Leadership: In Turbulent Times

Prosperity & Something Greater
Ep. 24 | Neil Baum, MD: When You Reach the Top of the Ladder Will It Be Facing the Wrong Wall

Prosperity & Something Greater

Play Episode Listen Later Mar 31, 2021 45:39


Finding balance in our lives is never easy. Not for any of us. Yet, some people seem to have figured it out. They've cracked the code. And if you listen carefully they often try to share how they did it so we can follow their path to prosperity and balance. Dr. Neil Baum is a professor of Clinical Urology at Tulane Medical School in New Orleans, Louisiana. He is also the author of Marketing Your Clinical Practice: Ethically, Effectively, and Economically. It is a classic and required reading for anyone who wants to effectively market a medical practice. It's sold over 200,000 copies and has been translated into Spanish. All in total he has written ten books on practice management and the business of medicine and authored or co-authored over 250 articles that have appeared in peer-reviewed medical publications. I had the privilege of collaborating with him on an article about practice marketing several years ago.I've known Neil for over 30 years and have never had a chance to hear his thoughts about balance and prosperity. It turns out, he has given it a lot of thought.Recommended Books:Marketing Your Clinical Practice: Ethically, Effectively, EconomicallyThe 1-Page Marketing PlanBreath: The New Science of a Lost Art

Prosperity & Something Greater
Ep. 23 | Landon Ray: Having Happy Healthy Hours To Do More Of What We Want

Prosperity & Something Greater

Play Episode Listen Later Mar 24, 2021 35:09


How do you spend your time? Do you, as so many do, say you value time with your loved ones more than anything, but when pressed, you would have to say they are not actually your top priority? My guest is Landon Ray, the CEO & Co-Founder of Ontraport. Ontraport is a company we've used at Top Practices for a decade now to run our marketing and outreach. It is a sophisticated marketing platform. You'll hear Landon share how he came up with the idea out of necessity and started the company with, as he describes it, three guys hunkered down in a yurt with spotty internet connection in Santa Barbara, California, to build a software that he needed to run his startup. Realizing what he had in this software, he gave the other company to his friends and focused on what ultimately became today's Ontraport. This episode is not only filled with information, it's fun as you are about to discover. Recommended Books:How Will You Measure Your Life?Competing Against Luck: The Story of Innovation and Customer Choice

Prosperity & Something Greater
Ep. 22 | Sharon Lopez: Prosperity: Bringing Love to Life

Prosperity & Something Greater

Play Episode Listen Later Mar 18, 2021 42:39


Can we view prosperity as bringing love to life? My guest on this episode is Sharon Lopez. Sharon is an attorney who represents workers and plaintiffs in employment law, discrimination, and police misconduct cases. She is the managing partner of her firm, Triquetra Law®, located in Lancaster, PA. She recently served as special counsel for the Pennsylvania Human Relations Commission, where she prosecuted discrimination complaints before the Commission at public hearings. She also served the largest statewide bar association, the Pennsylvania Bar Association, as its 123rd president, where she was the first Latina president, first president who is also a mother, and as the first ex-full-time legal services attorney. All of which fits beautifully into her discussion of prosperity as love.Recommended Books:The Metaphysical Club The Mists of Avalon The Third Life of Grange Copeland

latinas commission prosperity lopez lancaster bringing love pennsylvania bar association rem jackson
Prosperity & Something Greater
Ep. 21 | Dr. Jane Graebner: A Day of Kindness and Making a Difference in the World

Prosperity & Something Greater

Play Episode Listen Later Mar 11, 2021 31:42


Could prosperity be as simple as making the choice to be kind? My guest for this episode is Dr. Jane Graebner. She is a podiatrist who practices in Delaware, Ohio. She is one of the earliest and longest-tenured Top Practices member – 14 years. She has been working toward retirement on her terms and is completing her plan of leaving her practice in the very competent hands of her younger partners. Her story is inspiring and instructive and especially so because she is a pioneer in a profession that was dominated by men for much of her career. That is certainly not the case now, but it is because of women like Jane that her female colleagues have so many opportunities. I know in my work the future of podiatry is in great hands, both men and women doctors because of those who went before like Jane.  Recommended Book:The Road Less Traveled

Prosperity & Something Greater
Ep. 20 | Dr. Marybeth Crane: Deciding What Time You Want to Get up in the Morning and Having a Purpose When You Do

Prosperity & Something Greater

Play Episode Listen Later Mar 3, 2021 29:50


Have you ever thought - I'd like to retire when I'm still young? Maybe your early 50's or earlier?  In 2007 I met Dr. Marybeth Crane and she became one of the earliest and most successful Top Practices members in the history of the company. Dr. Crane opened her podiatry practice in Grapevine, TX in 1997 with her mother answering the phone. When she retired at age 52 on Dec 31, 2020, her practice had become the multi-million dollar, Foot and Ankle Associates of North Texas (FAANT) with 2 offices, 6 doctors, and 40 employees. A long-time competitive distance runner, Dr. Crane keynoted the Top Practices Annual Marketing and Management Summit in 2019. In that address, she shared how she faced down a seemingly endless series of challenges that threatened to break her spirit and bankrupt her practice, to now prepare for her exit from private practice on her own terms. Recommended Books:Grit: The Power of Passion and PerseveranceThink and Grow RichHow to Win Friends and Influence People 

Prosperity & Something Greater
Ep. 19 | Captain David Marquet: Prosperity - “It's about controlling the bottom half of the equation."

Prosperity & Something Greater

Play Episode Listen Later Feb 25, 2021 38:02


David Marquet (MAR-KAY) was assigned to command the nuclear-powered submarine USS Santa Fe, then ranked last in retention and operational standing. He “turned the ship around” by treating the crew as leaders, not followers, and giving control, not taking control. This revolutionary approach not only took the Santa Fe from “worst to first” in the rankings, but also created more subsequent leaders than any other submarine. Stephen R. Covey called the Santa Fe “the most empowering organization [he'd] ever seen” and wrote about Captain Marquet's leadership practices in his book, The 8th Habit.Student of leadership and organizational design, former nuclear submarine Commander, and named one of the Top 100 Leadership Speakers by Inc. Magazine. David is the author of the Amazon #1 Best Seller: Turn the Ship Around!, and The Turn the Ship Around Workbook. Fortune magazine named it the #1 must-read business book of the year, and USA Today listed it as one of the top 12 business books of all time. David's latest book, Leadership is Language, is a Wall Street Journal Bestseller.  David imagines a workplace where everyone engages and contributes their full intellectual capacity, a place where people are healthier and happier because they have more control over their work–a place where everyone is a leader.Find Out More:DavidMarquet.comRecommended Books:Turn the Ship Around!: A True Story of Turning Followers into LeadersThe Turn The Ship Around! Workbook: Implement Intent-Based Leadership In Your OrganizationLeadership Is Language: The Hidden Power of What You Say--and What You Don'tMansfield Park

Podiatry Practice Mastery
[Application & Action] - Rem Jackson - Your best day ever

Podiatry Practice Mastery

Play Episode Listen Later Feb 14, 2021 20:37


Referenced Resources: Join Group Sessions & Access Archive - https://www.podiatrypracticemastery.com/offers/t26MWsj2/checkout Gratitude Journal - https://amzn.to/37hUlyE Win Streak App - https://www.strategiccoach.com/get-the-app/ Full Focus Planner - https://amzn.to/2NtQpnI Positive Focus Concept - https://resources.strategiccoach.com/the-multiplier-mindset-blog/developing-a-positive-mindset-how-do-you-do-it Free, Focus, Buffer - https://resources.strategiccoach.com/the-multiplier-mindset-blog/time-management-strategies-for-entrepreneurs-effective-strategies-only The Slight Edge - https://amzn.to/3aaRpFU Think and Grow Rich - https://amzn.to/36ZXQKb --- Send in a voice message: https://anchor.fm/drpelto/message

Podiatry Practice Mastery
[Interview] - Rem Jackson - Your best day ever

Podiatry Practice Mastery

Play Episode Listen Later Feb 14, 2021 27:58


In this interview we will go over the following: How did you get the idea of the best day ever? How to take action? Why focus on mindset? What is the night time routine you use to have the best day ever? What is your morning routine for the best day ever? Ideas & Resources: Rem's Prosperity Podcast - https://www.toppractices.com/library/prosperity-and-something-greater.cfm Rem's Must-Read List - https://www.toppractices.com/library/the-top-practice-s-must-read-list.cfm Time Blocking - https://www.the1thing.com/blog/time-management/the-pomodoro-method-of-time-blocking/ The ONE Thing - https://www.the1thing.com/ Dan Burden - Blue Zones - https://www.bluezones.com/ The Slight Edge - https://amzn.to/3aaRpFU Think and Grow Rich - https://amzn.to/36ZXQKb Book a Strategy Call with Don - https://calendly.com/donpelto/strategy_call --- Send in a voice message: https://anchor.fm/drpelto/message

World of Marketing
World of Marketing Special: 2021, The Rem-demption

World of Marketing

Play Episode Listen Later Jan 29, 2021 31:30


Rem Jackson is the founder and CEO of Top Practices, which he started in 2007 to help podiatrists market, grow, and manage their practices. Rem and his marketing consultants have helped hundreds of doctors transform their businesses through effective marketing and efficient practice management. He’s been a coach and trainer to professionals and business leaders for over 18 years. He’s also the author of Podiatry Prosperity: How to Market, Manage, and Love Your Practice and hosts the podcast “Prosperity & Something Greater.”   In this episode, you’ll learn: How to set goals and achieve them: Rem suggests writing down your goals and shares his tips on how to take your goals seriously and make sure you keep chipping away at them. To accept challenges and find the silver linings: Rem shares how he used the pandemic to spend more time improving his health and his home life. How to make every day your “best day ever.” Rem recommends preparing for your day the night before by talking with your subconscious and mentally putting your troubles away to focus on what lies ahead.

Prosperity & Something Greater
Ep. 18 | Quarantine. Pandemic. Vaccines. Polio. Family.

Prosperity & Something Greater

Play Episode Listen Later Dec 17, 2020 56:53


This third and final installment of the mini-series has had some twists and turns as it came to life. It started in mid-march when the COVID-19 epidemic was obviously going to impact the United States and San Francisco became the first Major US City to shut down. I was researching Pandemics and Quarantines. At the time – mid-March - there was no reference to COVID-19 at all.  That has certainly changed now. Interestingly, what primarily came up were references to polio. Polio has plagued humans for thousands of years. The great Polio Epidemic in the US occurred from 1916-1955.Polio is a viral disease that affects the nervous system, causing paralysis. It spreads through direct contact with people who have the infection. Outbreaks occurred regularly in the United States through the 1950s, with two major Polio outbreaks in 1916 and in 1952. Of the 57,628 reported cases in 1952, there were 3,145 deaths.In 1955, Dr. Jonas Salk's vaccine was approved. It was quickly adopted throughout the world. By 1962, the average number of cases dropped to 910. The CDCTrusted Source reports that the United States has been Polio-free since 1979. Europe since 2002. But it still persists in small numbers today. In 1941 my dad contracted Polio.  He was 7. His Younger brother, my uncle Dick was only 5. I spoke to my dad and my uncle Dick about their memories of that time and their insights. The conversation took some turns as you'll see as these sons remembered their parents, and in particular, their father. My grandfather as you will soon discover was someone very special. 

Prosperity & Something Greater
Ep. 17 | Your Inner Six-Year-Old: Change Your Life Forever

Prosperity & Something Greater

Play Episode Listen Later Oct 8, 2020 10:37


What if this Saturday you could drive up to your childhood home and pick up your six-year-old self so the two of you could spend the day together? What would that be like? What would that mean to you? Maybe there is still time.

Prosperity & Something Greater
Ep. 16 | Think and Grow Rich: The Story of Napoleon Hill

Prosperity & Something Greater

Play Episode Listen Later Sep 17, 2020 28:05


In 1937 Napoleon Hill published “Think and Grow Rich.” Arguably one the most influential personal development and self-improvement books ever written. Most of what has been written since 1937, in my opinion, is derivative of this remarkable book. And Napoleon Hill himself stands on the shoulders of James Allen in “As a Man Thinketh” as well as Seneca, Marcus Aurelius, Epictetus and the stoics, Socrates and so many more.His 17 Principles of Personal Achievement have been the guidepost and playbook for thousands of people who have reached the heights of business and personal success. This podcast episode explores several of the 17 principles in some detail.

Essential Adaptations, the voice of Podiatry with Drs. John Guiliana and Jeff Frederick
Episode 8 - What's the winning formula for success for a Podiatry office

Essential Adaptations, the voice of Podiatry with Drs. John Guiliana and Jeff Frederick

Play Episode Listen Later Sep 16, 2020 44:14


John & Jeff interview Mr. Rem Jackson, CEO of Top Practices, revealing what he has learned from the most successful offices and how to get on track to become a winning office.

Prosperity & Something Greater
Ep. 15 | Smile When You Wake Up, and Then Have a Really Great Day. Nothing Is More Important.

Prosperity & Something Greater

Play Episode Listen Later Jul 30, 2020 21:01


How do you define prosperity? What can trip you up on your journey?  What tools or strategies do you use to stay focused and moving forward?This is the final episode of Season 1. In this episode, I share my thoughts about what I've learned, and hopefully, you have learned on this journey.

Prosperity & Something Greater
Ep. 14 | Jay Henderson: Clear Visions, Dedicated Routines, and Overcoming Ourselves

Prosperity & Something Greater

Play Episode Listen Later Jul 23, 2020 45:23


Why might someone convince themselves to be the best in the world for what they do? And yes, I did say, the best in the world.Jay Henderson has spent years helping business owners create a team of Superstars so they can achieve more. Jay's Performance Management Coaching and 7 Steps to Hiring Only Superstars systems take away the headaches and stress from hiring and people management. His programs quickly identify whether a candidate can do the job, will do the job and even if they will succeed specifically for you.Jay is a Master Consultant using a unique predictive science he puts to work for you, because as Jay likes to say, "Some problems can't be managed."Prior to starting Real Talent Hiring, Jay worked with Stephen R. Covey and the Covey Leadership Center. He taught the well-known 7 Habits of Highly Effective People, First Things First and Principle Centered Leadership programs in Fortune 500 companies. With his engaging, and fun personality, Jay connects with his audiences immediately and delivers content that they can immediately use when they get back to their office. Recommended Books:The Ultimate Small Business Guide To Hiring Super-StarsThe 7 Habits of Highly Effective PeopleThe 4-Hour WorkweekThink and Grow RichHow Champions Think

Prosperity & Something Greater
Ep. 13 | Dr. John Guiliana: Living the Exact Life That You, at One Time, Only Dreamt About

Prosperity & Something Greater

Play Episode Listen Later Jul 16, 2020 31:08


Is success a process and not a status? Is prosperity also a process and not a status?  Are you living the exact life that, at one time, you only dreamt of? And do you have an obsessive passion to achieve those dreams? Dr. John Guiliana is a nationally recognized speaker and author on topics pertaining to medical practice management. He holds a Master's in Health Care Management and Economics and is the author of 31 1/2 Essentials to Running Your Medical Practice (Greenbranch Publishers). He is the Executive Vice President of NEMO Health, the owners of the TRAKnet electronic health record system.  Recommended Books:Psycho-CyberneticsTraction: Get a Grip on Your Business Podiatry Prosperity - How to Market, Manage, and Love Your PracticeHow to Win Friend and Influence PeopleIn Search of ExcellenceNapoleon Hill's Keys to SuccessThe 7 Habits of Highly Effective People

Prosperity & Something Greater
Ep. 12 | Dave Frees: Making Life Choices That Serve You and Bring You Happiness

Prosperity & Something Greater

Play Episode Listen Later Jul 9, 2020 38:53


If asked would you say you are voluntarily interdependent or co-dependent with others in your life? Can you choose who you work with or serve? How clear are you about what you truly want?Dave Frees is an attorney, author, and speaker who has lived a fascinating life that took him across the globe and exposed him to master communicators, persuaders, and negotiators in hundreds of nations and across many cultures.Steve Forbes, the Editor-In-Chief of Forbes Media has called him a “Grand Master” of communications skills and Elite Books has called him “One of the fifty most influential business thinkers today.” He is a master of teaching the skills of enhanced communication and how to go from being persuasive to truly influential.He has been called to teach leadership, sales and marketing, interrogation, and negotiation to audiences ranging from computer hackers turned good guys to navy seals, CEO's and to the students, administrators and/or faculty of colleges and universities including Harvard, Yale, The University of Pennsylvania, Cornell and many, many more.  He has also spoken to Travellers, GE, AstraZeneca, Comcast, and hundreds of corporations and professional associations.He has appeared on NPR, PBS, Fox News, and on over 120 radio and television programs and has authored several books related to persuasion, influence, and business and co-authored Einstein's Business with M. Scott Peck, Steven Covey, and many other voices of the success and personal development movement.Recommended Books:7 Steps to FreedomThe Coaching Habit

Prosperity & Something Greater
Ep. 11 | Dr. John Gould: Opening Up Our Hearts, Minds, and Wills

Prosperity & Something Greater

Play Episode Listen Later Jul 2, 2020 41:02


How do we open up our minds to allow all forms of information to come in? How can we open up our hearts in order to understand at a visceral level what life is about at any given moment? How do we open up our will to allow future possibilities to emerge?Dr. Gould has more than 50 years of in-depth experience in the educational field, in which he has specialized on issues surrounding systemic change, leadership development, curriculum innovation, and the effective implementation of new technologies in learning environs. His studies and work in these areas are a natural outgrowth of his advanced degrees in education, including both an M.S. from Duquesne University and Ph.D. from the University of Pittsburgh. Presently, Dr. Gould is a Clinical Professor at Drexel University' School of Education and the Program Director for Educational Administration Program.His work and research are informed by a first-hand familiarity with organizational issues, having worked as a superintendent, assistant superintendent, and in other leadership positions within Pennsylvania school districts. Some specifics of this work include: restructuring the organization of schools featuring elementary multi-age grouping and interdisciplinary grouping at the secondary level; creating strong business/school partnerships to help students develop the application of their learning to real-world experiences; experiences with overseeing and developing cyber-charter schools; and led the innovative planning processes in many school districts. At Drexel he was a co-designer of the Educational Doctorate Program in Educational Leadership and Change which has been in existence for the past 10 years. The program recently received the 2019 Program of the Year from the Carnegie Project on the Education Doctorate.Dr. Gould has penned many articles on school innovation and sustainability. Throughout his career, he presented workshops at the local, state, and national levels focused on rethinking the design of schools. He also has served as the project manager in charge of crafting a "shared vision and action plan" for former Governor Tom Ridge's Pennsylvania Education Network (PEN). Dr. Gould is grounded in “systems thinking” and has a strong commitment to the concept of  “learning organizations.” The essential question he asks all to consider is: given the rapid changes in social media, medicine, nanotechnology, the environment, and globalization, how do we cope with the need to innovate new learning environs for creating a sustainable future for our children? Recommended Books:The Regenerative Life21 Lessons for the 21st Century

Prosperity & Something Greater
Ep. 10 | Brian Beckcom's Wisdom on Prosperity: Freedom, Enough, & the Gifts in Stillness

Prosperity & Something Greater

Play Episode Listen Later Jun 25, 2020 39:38


Have you ever tried to meditate? You might have found it easy, but it's more likely that you found it challenging, at least at first. There are deep gifts in stillness and those gifts can help you on your journey to prosperity. They can help you a lot. Brian Beckcom is Board Certified in Personal Injury Trial Law by the Texas Board of Legal Specialization. Mr. Beckcom has gained national and international recognition for his work on complex, high profile legal cases. He has been a Texas Super Lawyer every year eligible. Brian is widely considered to be one of the leading trial lawyers and thinkers of his generation.Brian has successfully prosecuted many high profile cases. His work on behalf of his clients has been featured in the national and international media, including Good Morning America and Nightline.Brian accepts cases for people and families from all walks of life. Brian handles cases across the United States and beyond, and accepts clients who have been injured due to negligence, misconduct, fraud, or any other malicious or improper behavior.He has published 9 books and hundreds of articles on legal topics, self-improvement, and success strategies, which he freely shares with anyone who can benefit from them.Brian has been married since 2000 to Cara Beckcom. He has three kids, Gus, Henry, and Addison. When he is not winning cases for his clients, Brian enjoys coaching his kids' sports teams, golfing, photography, and fly fishing.Recommended Books:The Razor's Edge10% HappierSapiens: A Brief History of HumankindThe Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary

Prosperity & Something Greater
Ep. 9 | John Leardi: Freedom, Vision, & Charting Your Own Course

Prosperity & Something Greater

Play Episode Listen Later Jun 18, 2020 30:15


What does the word “freedom” mean to you? The ability to direct the course of your life, answering to no one but yourself? Maybe making the choice of who's on your team that you work with? Or when you take time off, when and how long?John Leardi is a healthcare attorney at Buttaci Leardi & Werner LLC. He also sits on the Board of Directors of and serves as General Counsel to NEMO Capital Partners.Mr. Leardi has published numerous articles on healthcare compliance and healthcare reimbursement-related issues, routinely lectures to physicians, residents, and students on medical practice management, is a Fellow and regular contributor to the American Academy of Podiatric Practice Management (AAPPM), was named a “Rising Star” in Health Law by New Jersey Monthly in 2013, 2014, and 2015, and a “Super Lawyer” in Health Law in 2016, 2017, 2018, 2019, and 2020.Recommended Book:Start with Why: How Great Leaders Inspire Everyone to Take Action

Prosperity & Something Greater
Ep. 8 | Dan Buettner, Author & Founder of the Blue Zones Project: Weaving the Bands of Life Satisfaction, Life Experience, and Living Your Purpose in Balance

Prosperity & Something Greater

Play Episode Listen Later Jun 11, 2020 31:03


Can we think of prosperity as a rope? Intertwining how we evaluate life and life's satisfactions? How we experience life and our purpose - that is putting being able to put our gifts to work? Does happiness have a genetic component?In this episode, I interview Dan Buettner. Da is an explorer, National Geographic Fellow, award-winning journalist and producer, and founder of Blue Zones. He's also the New York Times bestselling author of The Blue Zones: Lessons for Living Longer from the People Who've Lived the Longest, Thrive: Finding Happiness the Blue Zones Way and The Blue Zones Solution. He has discovered five places in the world ­– dubbed blue zones – where people live the longest and are healthiest: Okinawa, Japan; Sardinia, Italy; Nicoya, Costa Rica; Ikaria, Greece, and Loma Linda, California.Dan's adventure – and all that he learned – is chronicled in his book The Blue Zones, as well as the follow-up The Blue Zones Solution. The books became New York Times best-sellers and drew worldwide media attention. Dan has appeared as a longevity expert on The Oprah Winfrey Show, Good Morning America, The Today Show, ABC World News, CBS's The Early Show, and CNN. The subsequent best-sellers Thrive and Blue Zones of Happiness takes a Blue Zones approach to solve another mystery: Why are the world's happiest places the happiest?Recommended Books:The Blue Zones: Lessons for Living Longer From the People Who've Lived the LongestThe Blue Zones Solution: Eating and Living Like the World's Healthiest PeopleThrive: Finding Happiness the Blue Zones WayThe Journey to the East

Prosperity & Something Greater
Ep. 7 | Dr. Dock Dockery and his global classroom: Finding Happiness, Fulfillment and Prosperity Through Teaching and Service

Prosperity & Something Greater

Play Episode Listen Later Jun 4, 2020 43:43


Have you ever wished you could travel the world, teach others in the process, and live your authentic life? I know I have. My guest in this interview has been doing this for decades.G. Dock Dockery, DPM, FACFAS, who likes to be called “Dock”, graduated from the Kent State University College of Podiatric Medicine in Cleveland, Ohio, as Valedictorian, and performed a surgical residency in foot and ankle surgery at the Waldo Podiatric Surgical Residency Program in Seattle. He is a Fellow and Past Board of Directors of the American College of Foot & Ankle Surgeons. He is a Fellow and Past Board of Directors of the American Society of Foot & Ankle Dermatology, the American College of Podiatric Medicine and the American College of Foot and Ankle Pediatrics. Dr. Dockery is Board Certified in Foot and Ankle Surgery by the American Board of Foot & Ankle Surgery and is Board Certified in Podiatric Orthopedics by the American Board of Podiatric Medicine.  He is a Distinguished Practitioner in the Podiatric Medicine and Surgery Division of the National Academies of Practice.  He was voted “One of America's 175 Most Influential Podiatrist” of 2006: voted as “Movers and Shakers: America's Most Influential Podiatrists” in 2012; Inducted into the Hall of Fame, Kent State University College of Podiatric Medicine, Independence, Ohio, May 2016 and voted into “Top DPMs” in 2017, by the Podiatry Management Magazine Editors & Advisors. He received the 2017 Lifetime Achievement Award, PM Magazine, Hall of Fame inductee. He is the Executive Editor of the Foot and Ankle Online Journal (FAOJ.Org). He has published more than 151 scientific articles in peer-reviewed medical journals and textbook chapters and is the author of, Color Atlas and Text of Forefoot Surgery, Mosby Publishers, 1992; Cutaneous Disorders of the Lower Extremities, W.B. Saunders Publisher, 1997; Color Atlas of Foot & Ankle Dermatology, Lippincott-Raven, 1999; Lower Extremity Soft Tissue & Cutaneous Plastic Surgery, Elsevier Sciences, 2006; and, the Lower Extremity Soft Tissue & Cutaneous Plastic Surgery, 2nd edition, Elsevier Sciences, 2012; He is also the Founder, Chairman of the Board and Director of Scientific Affairs of the International Foot & Ankle Foundation for Education and Research; Everett, Washington.Recommended Books:Podiatry Prosperity - How to Market, Manage, and Love Your PracticeThe Podiatry Practice Business Solution: Everything You Need to Know to Flourish in Your Podiatry BusinessThe Remarkable Life of the Skin: An Intimate Journey Across Our Largest Organ

The TEC Report
Episode 10 - Rem Jackson of Top Practices - What It Takes for Your Podiatry Practice to Prosper

The TEC Report

Play Episode Listen Later Jun 1, 2020 40:33


This episode is dedicated to health care professionals who own their own practices everywhere – especially podiatrists! You are in a real treat today as our guest is all about helping individual practice owners build up their businesses to prosperity. And it couldn’t come at a better time since the pandemic has effectively shut down almost every practice out there until now.What will it take to have your podiatry practice get back to profitability and quickly? That's our discussion in this episode.Our guest is Rem Jackson, the CEO and founder of Top Practices. Rem has been guiding professionals and business leaders as a coach and trainer for over 18 years. Rem is a fellow of the American Academy of Podiatric Practice Management and a past recipient of the AAPPM Presidents Award. And a special congratulations goes out to Rem for being inducted into the PM Podiatry Hall of Fame last year!! Even if you are not a podiatrist, the principles that Rem divulges are good for ANY business.For more information on Rem Jackson and Top Practices, please visit his website at:www.TopPractices.com

Prosperity & Something Greater
Ep. 6 | Tina Del Buono, Practice Management Expert: Grace, Gratitude, and Growth

Prosperity & Something Greater

Play Episode Listen Later May 28, 2020 30:58


Have you ever found yourself thinking about something negative and not even know you've been doing it for several minutes or longer? Maybe you've been rehearsing a difficult conversation with someone multiple times in your head without planning to do it. It's not congruent with a prosperous mindset, is it? In this episode, I interviewed Tina Del Buono, who is my friend and my business partner. She's a Practice Management Consultant from Sonoma County, California, and is the Director of our Virtual Practice Management Institute. She guides our members' staff to help them really transform into the A-team they can become as they work together. Tina shares her perspective, experience, and thoughts on prosperity and something greater. Recommended Book:The Last Lecture by Randy Pausch

Prosperity & Something Greater
Ep. 5 | Tom Foster's Look at Prosperity: Help Others Find Their Goals and Dreams and Prosperity Will Come Looking for You

Prosperity & Something Greater

Play Episode Listen Later May 21, 2020 49:34


The great Zig Ziglar said, “You can have everything you want in life if you just help enough people get what they want in life.” Something that has been said quite a lot lately is “We're all in this together.” It's a bit overused these days, but it just may be one of the great truths in life and maybe another key to prosperity.In this episode, I interviewed Tom Foster. Tom is the Founder and CEO of Foster Web Marketing, not to mention the creator of DSS (Dynamic Self-Syndication), a powerful and highly effective online application that allows clients to update every aspect of their websites. Tom is a nationally recognized author and law firm internet marketing services expert. He is the author of The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites and How Smart Lawyers are Using Video on the Web to Get More Cases Without Breaking the Bank, as well as the co-author of the best-selling book, Shift Happens: America's Premier Experts Reveal Their Biggest Secrets to Help You Thrive in the New Economy. He has been featured on numerous television stations, including affiliates of CBS, NBC, ABC, and FOX.Recommended Books:The Power of NowPodiatry Prosperity - How to Market, Manage, and Love Your PracticeThe Podiatry Practice Business Solution: Everything You Need to Know to Flourish in Your Podiatry BusinessOverdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

World of Marketing
World of Marketing 49: Seeking Silver Linings With Rem Jackson

World of Marketing

Play Episode Listen Later May 19, 2020 56:54


It’s easy to let negativity weigh you down and sidetrack your plans. But there are silver linings everywhere if you take the time to look for them. Now is the time to stay connected and reach out to people who think like you. Rem Jackson, owner of Top Practices, says, “You can’t be prosperous if you’re not happy.” Rem talked to Tom about his new podcast and how prosperity is a function of marketing, management, and mindset. Rem says, “You can’t do this on your own. I don’t care who you are.” Who do you rely on to help you through tough situations? Find out why Rem believes it’s important to surround yourself with people who support you, lift you up, and push you.

Prosperity & Something Greater
Ep. 4 | A talk with Nancy Erickson, The Book Professor: Find Meaning, Share Your Story, Change the World

Prosperity & Something Greater

Play Episode Listen Later May 7, 2020 37:26


Have you ever thought about reinventing yourself to do something else? Something that actually feeds your soul, gives you joy, and leads you to prosperity? Meet someone who has done just that. In this episode of Prosperity & Something Greater, I interviewed Nancy Erickson. Nancy Erickson is known as The Book Professor because she helps people who aren't writers become authors of high-impact, nonfiction books that can change lives, save lives, or transform society. She works with public speakers, coaches, physicians, attorneys, financial planners, small and large business owners, and everyday individuals to translate their unique message into a book that can change the world, one reader at a time. All you need is an idea for your book to get started. Using a step-by-step process that Nancy developed, you will construct a BookMAP that allows you to write and publish your book in an organized and efficient manner. Your finished book can establish you as an expert in their field, increase your credibility, and attract a following, and because of the process, Nancy developed, it can be re-purposed for workshops, speaking engagements, seminars, podcasts, blog posts, and online classes. Nancy Erickson is the owner of three book-related businesses: The Book Professor, Stonebrook Publishing, and Bookarma.net. Recommended Book: Podiatry Prosperity - How to Market, Manage, and Love Your Practice

Prosperity & Something Greater
Ep. 1 | Rem Jackson - Prosperity & Something Greater Introduction

Prosperity & Something Greater

Play Episode Listen Later Feb 28, 2020 19:46


In the first episode of Prosperity & Something Greater, Rem Jackson, CEO of Top Practices shares the goals of the new podcast and initial thoughts on prosperity and what it is.  Prosperity is a more nuanced and complex concept than you might first think.  How do successful people become prosperous people who flourish and thrive? Recommended Books: Podiatry Prosperity - How to Market, Manage, and Love Your PracticeNapoleon Hill's Keys to SuccessThe Power of Now

Journey To Personal Greatness podcast
Rem Jackson Master Class

Journey To Personal Greatness podcast

Play Episode Listen Later Nov 8, 2019 43:22


On episode 4 of the Journey to Personal Greatness podcast, Alvin Brown interviews Rem Jackson, Founder and CEO of Top Practices, LLC, a company dedicated to helping professionals reach their full potential. 

World of Marketing
World of Marketing 7: What It Takes To Be A Top Practice

World of Marketing

Play Episode Listen Later Oct 4, 2019 51:18


Are you aiming to be a top practice? Have you ever found yourself struggling to understand, or implement, what it takes to accomplish that? If you haven’t already involved yourself with Rem Jackson in that effort, you have a chance now to absorb some of his knowledge. You could put a price on that, but we didn't.. Tom will interview Rem on how to build a Top Practice, and what it took for him to help the countless podiatrists achieve that goal in the face of heavy competition. Whether you’ve attended the Top Practices Summit or not, there will be a whole lot covered in this episode. Not to mention Tom and Rem are another explosive combo. Between the two of them, they have seen it all, including exactly the situation you’re in now.

It's No Secret with Dr T.
170 - Marketing Presentation to Powell River Chamber of Commerce, BC.

It's No Secret with Dr T.

Play Episode Listen Later Jul 6, 2019 43:21


Whenever I give a presentation I usually record the audio using a lapel mic and my iPhone, so I can listen back to it later to help with future presentations, and this particular podcast episode is a recording from my visit to Powell River in October 2018 and my marketing presentation to the Powell River Chamber of Commerce.    On this episode I discuss: How to know your marketing is working  Only change your marketing message when it stops working, nit when you're bored with it.  Why 'Consistent Action Creates Consistent Results'. The power of a single message combined with a high-profit margin Helicopter marketing  Planning your marketing over 12-months and take the seasons into account. Are there high and low points throughout the year? Newspapers may be declining, but they're still worthwhile reviewing to look for local marketing opportunities Don't become a Marketing Zombie? Strategy before Tactics is like Diagnosis before Prescription Understanding your target market Reach Versus Frequency (Beware of Sales Reps) Testing & Measuring The 6 Pillars of Marketing Your website is the mothership Why relying on Facebook could be dangerous for your business Four questions you should ask before you start a marketing campaign: Does it fit your budget? Is it going to capture your ideal client? What is the return on your investment, ROI? Would you get a better ROI elsewhere? How To set your prices correctly to assist and support your business, and marketing strategy. (You can be too cheap)  In regards to BRANDING, are you: Premium Mid-Range Discount  If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com  Podcast Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails.  Podiatry Business Mentoring  If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at tf@tysonfranklin.com and let's discuss your specific business needs.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Episode 033: 4 Pillars of Marketing with Rem Jackson 

Podiatry Legends Podcast
003 - Dr Peter Wishnie Goals And Practice Management

Podiatry Legends Podcast

Play Episode Listen Later Jan 7, 2019 36:58


When it comes to setting goals and managing a podiatry practice, there is no one better than Dr Peter Wishnie from New Jersey, USA. I met Peter in Nashville in 2013 at a Top Practices event, and his positive thinking towards podiatry had a massive impact on my professional life, which is why he was a must-have-guest on the Podiatry Legends Podcast.  On this episode we discuss the following: Practice Management and the Virtual Practice Management Institute that Peter Wishnie runs with Tina Del Buono and Rem Jackson.  Goal Setting and what you need to do to make things happen. Business mentors Like it or not, we're all salespeople. Leadership & delegation 80:20 Rule "You've got to delegate the right tasks to the right people to get the best results".  Rainmaker Days You need to block out time in your week to make things happen in your business and time to talk with key people in your team. It must be a full day, not just a few hours, and it needs to be planned hour hour-by-hour what you're going to be doing during the day. If you do not plan out your day, it's easy for other people's agendas to fill your time, resulting in an unproductive day.    Business Growth The team you have now that took your business to $500,000 per annum may not be the same team that grows your business to $1,000,000 and beyond. But for the money to increase, you must also change.  Remember What It Is We Do Each Day "We don't help foot and ankle problems; we give people their life back".  If you can keep this thought top of mind, it will help keep you focused on what is essential in your daily activities.  If you have any questions about this podcast episode, please email me directly at tf@tysonfranklin.com, or you can contact Dr Peter Wishnie at peter@toppractices.com If you like this podcast and you're looking for more small business and marketing tips you may also enjoy It's No Secret with Dr T. or Peter's Podcast - Help Doc My Practice Sucks  Peter's Video - 7 Secrets To Getting Your Nights & Weekends Back  

It's No Secret with Dr T.
INS033 - 4 Pillars of Marketing with Rem Jackson

It's No Secret with Dr T.

Play Episode Listen Later Apr 1, 2018 45:46


Rem Jackson is the CEO and founder of Top Practices, which is a marketing and management company for doctors in the field of podiatry. Now, before you shoot of thinking this podcast is not for you because you're not a podiatrist, stop, listen and learn, because marketing is marketing regardless of the profession.  Marketing is the single most valuable use of your time regardless of the type of business you have.  Riches in Niches There's a great benefit is doing one thing very well. By staying focused you don't diffuse your energy. A laser and a light bulb both produce light, but it's the focus and intensity of the light that makes the difference.  Marketing is fun because the results are very obvious. If there is an increase in revenue and patient/client numbers then you know it's working.  Frustration Initially, marketing can be frustrating because it can be slow in the beginning and you don't always see immediate results. It takes patience and over time you do build momentum and with momentum comes results. 12-Week Year In the 12-Week Year, Brian Moran talks about the 5 Stages of Transformation that you go through when you're doing something new and this applies to marketing.  Uninformed Optimism - (excitement stage) Informed Pessimism - (realise there's work involved) Valley of Despair - (not seeing results). This is where people often quit.  Informed Optimism - (results are visible)  Success & Fulfillment - (benefits are fully experienced) Rem also recommends reading The Slight Edge and The One Thing.  4 Pillars of Marketing  1. ONLINE (Internet): Local Search, Reviews, Reputation Management, social media. You need a great website and it must be set up correctly before you start any other marketing otherwise you're wasting your time.  2. REFERRALS: To professional and non-professional referral sources, personal meetings, etc 3. INTERNAL (Database Marketing): Your database is the most valuable asset in your business and people need to know, like and trust you. You need to communicate weekly via emails, newsletters and videos.  4. EXTERNAL: A lot of external marketing involves what you do in the community and traditional marketing, which is not dead even though some online marketing companies want us to believe this.  Nurture, Nurture, Nurture Marketing is all about building relationships, which is why you need to stay in touch and use all four marketing pillars. People need to trust you before they will spend with you.  You also need to understand the value of other peoples lists. can you cross promote? Yes, you can.  Videos If you're going to use VIDEO keep them short. When people see a video their eyes go directly to the bottom right corner to see the time. Anything up to 90 seconds and you're safe. Short videos will be watched more. You can do longer videos once you have earned the viewers trust. Marketing produces cashflow and cashflow produces freedom - Rem Jackson.  Monday Morning Tip Be exceedingly grateful for the opportunity to have a job where you get to serve people and produce an income that looks after your family and responsibilities.  BONUS TIP: On Sunday night, work out the one thing you will do at work Monday morning. It could be a blog, etc, but plan it in your diary, have it locked in and EXECUTE.  Execution is the jet fuel to marketing.  If you have any questions about this podcast episode please reach out to Rem Jackon at Top Practices or send me an email at tf@tysonfranklin.com It's No Secret Business Conference 17th and 18th August 2018. I will be holding a 2-Day business event in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW available and for more details please visit my EVENTS page (This event will be limited to 50 attendees)  FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door. My first book It's No Secret There's Money in Podiatry is available from all online book retailers or within Australia, you can order it HERE

World of Marketing
How to Set Attainable Goals

World of Marketing

Play Episode Listen Later Mar 3, 2016 56:49


We all talk about the things we’re going to do “in the new year” but how often do we really follow through? When it really comes time to start making things happen, our goals can suddenly seem daunting or something that we’ll “get around to eventually.” Rem Jackson can help! Rem is our good friend and business partner at Top Practices, and he is an ace when it comes to goal setting, but even more importantly, he’s an ace when it comes to goal ACCOMPLISHING. Check out the webinar recording for a step-by-step guide to actually accomplishing what you want. Sincerely, Rem’s advice—when applied in a real world setting—will help you clearly map out the path to making things happen. Rem's goal setting workshop will teach you how to: Get organized through a deceptively simple exercise Prioritize your list of to-dos so you can start getting things done How to set S.M.A.R.T. goals in order to get to the finish line on time How to set long-term goals and actually follow through! You can follow along with the slides here, and don’t forget to check out Rem’s Goal Setting Worksheets, as promised. In fact, don’t just check them out, fill them out, reference them, and use the worksheets to stay motivated!

AAPPM Podcast
Internal and External Marketing

AAPPM Podcast

Play Episode Listen Later Jun 26, 2010


Marketing wizards Rem Jackson and Chad Schwarz share their strategies for effectively marketing podiatry practices.