Podcasts about your brand amplified

In the world of podcasting, a lot of newbie hosts get nervous about their voices and the stories they want to share. In this special holiday episode, Melissa teams up with the amazing Anika Jackson to chat about juggling motherhood, entrepreneurship, and podcasting. Anika shares how she helps podcasters find their true voice, streamline their workflow, and grow their influence—all while cracking us up with some hilarious stories (yes, there's even a squirrel costume involved!). Scroll down for image

From a teenage prodigy in artificial intelligence to a leading innovator in research tools, Ayush Garg's journey is a compelling narrative of curiosity and perseverance. Growing up in a family of scientists, Ayush was immersed in a culture of inquiry that fueled his early interest in AI and NLP. By just 16, he had already made significant strides in the field, but it was his encounter with Dr. Peter Murray Rust that truly set the course for his future. Inspired to address the challenges researchers face with paper accessibility, Ayush moved to Singapore to refine his skills in marketing and networking, setting the stage for his groundbreaking work. His quest to improve academic research led to the creation of Answer This, a revolutionary tool that transforms the literature review process. Combining real-time AI processing with an extensive database of 500 million research papers, including preprints, Answer This provides comprehensive, line-by-line citations, overcoming the limitations of previous tools like Chat GPT and Genai. This innovative platform not only streamlines the research process but also sets a new standard for accuracy and efficiency in the academic world. Ayush's success with Answer This is a testament to his resilience and visionary approach. Despite facing challenges related to his age and the complexities of building partnerships, he leveraged AI tools to streamline operations and marketing, achieving a remarkable 5x user growth within seven months. His story is a powerful example of how dedication and innovation can drive significant advancements, and with special offers and a growing user base, Ayush continues to make a profound impact on the future of research. Ready to transform your research with cutting-edge technology? Don't miss out on Ayush Garg's exclusive offer: a 25% lifetime discount on Answer This with the code "Your Brand Amplified" Plus, students can enjoy an additional 20% off! Take advantage of this special opportunity to revolutionize your literature reviews and streamline your research process. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified!

I am excited to share an episode about one of my favorite topics... branding!!! And my guest, Anika Jackson, is absolutely brilliant in sharing her advice and insight to help you build not only your professional brand, but your personal one as well. Anika Jackson is a senior communications and marketing professional with over 25 years of experience working with diverse brands and clients to build local and global interest and create meaningful, synergistic relationships between brands and consumers.  Anika produces and hosts the Your Brand Amplified® podcast, a Listen Notes top 0.5% podcast. In addition, she is a graduate level professor at USC Annenberg and co-producer and co-host of the USC MediaSCape speaker series and podcast.  Separately, she is VP of PR at Full Capacity Marketing and president of the ISF women's expo and a board member for the International Soccer Festival. Ms. Jackson is a bestselling Amazon author in the women's anthology, Business on Purpose Vol. 2. Join us for this incredible podcast that will surely impact your perspective about branding.

This is an episode of “Your Brand Amplified” where Matt was a guest! Matt shares his incredible journey, from his early days in sales to becoming a successful business coach and podcast host. He opens up about a life-changing zipline accident and the severe spinal injury that tested his resilience and determination.You'll learn how Matt aligned his personal values with his professional life, overcame significant challenges, and found a renewed sense of purpose. Anika and Matt's conversation is packed with lessons on authenticity, building genuine connections, and the importance of accountability. Whether you're seeking motivation for personal growth or professional development, Matt Drinkhahn's story offers a compelling perspective. Don't miss it! Matt will be back soon with a new episode of “The Eternal Optimist.”Chapters:00:00:00 - Kickoff: The Eternal Optimist Podcast Begins!00:00:25 - Special Guest Feature: Spotlight on Your Brand Amplified00:01:18 - Diving In: Anika Jackson's Inspiring Podcast Journey00:03:02 - From the Ground Up: Matt Drinkhahn's Sales Story00:06:05 - Adversity Strikes: The Zipline Accident00:08:42 - Turning Point: Dealing with a Life-Changing Spinal Injury00:12:30 - The Road to Recovery: Overcoming Physical and Mental Barriers00:14:46 - Resilience in Action: Lessons Learned from the Fall00:18:58 - Finding Balance: Aligning Personal and Professional Values00:20:47 - The Road to Authentic Success00:21:59 - Connection Matters: Building Genuine Relationships00:23:02 - Eternal Optimism: The Podcast's Mission00:24:18 - Growth at Home: Balancing Personal Development and Family00:26:51 - Staying Accountable: The Key to Progress00:29:01 - Coaching Insights: Professional Growth Strategies00:34:56 - Overcoming Leadership Challenges00:39:25 - Final Takeaways: Inspirational Closing ThoughtsLinks And Resources:The Eternal Optimist: Embracing Adversity for Growth and Balance with Matt Drinkhahn on Your Brand Amplified PodcastThanks so much for joining us this week. Want to subscribe to Eternal Optimist? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Send us a Text Message.Anika Jackson is a senior communications and marketing professional with over 25 years of experience working with diverse brands and clients to build local and global interest and create meaningful, synergistic relationships between brands and consumers. Anika produces and hosts the Your Brand Amplified® podcast, a Listen Notes top 0.5% podcast. In addition, she is a graduate level professor at USC Annenberg and co-producer and co-host of the USC MediaSCape speaker series and podcast. To learn more about Anika's work:https://fullcapacitymarketing.systeme.io/brandamplifier-entrepreneur

Ever wondered how an engineer transforms into a sales powerhouse? Join us on Your Brand Amplified as we unpack the inspiring journey of Gregg Murphy and Mike Latch. With Gregg's mentorship, Mike overcame his skepticism and analytical roots to become a top sales representative, proving the undeniable impact of guidance and ethical practices. Their 15-year partnership showcases the blend of strategic thinking and optimization expertise, paving the way for scalable, ethical sales strategies. Navigate the complexities of modern sales with insights from Gregg and Mike as they share their experiences in scaling a company's sales force and revenue using innovative software solutions. Learn how structured approaches and technology can streamline processes and eliminate manipulative tactics. Their forthcoming book "Sales Sucks" promises to demystify sales processes, offering clear guides for companies with strategic and complicated sales needs, ensuring that even the most analytical minds can find success in sales. Discover the pivotal role of sales enablement technology and AI in empowering the often-overlooked middle tier of sales reps. We discuss the ethical training of AI tools, drawing parallels to historical technological shifts, and the importance of embracing new tech for career longevity. The mutual respect and complementary skills between Gregg and Mike have been the cornerstone of their success, and they share their journey, tips, and insights on creating scalable, ethical sales strategies. Tune in for a deep dive into their upcoming book and stay ahead in the ever-evolving sales landscape. If you want to step up your strategic sales game, be one of the first to read ‘Sales Sucks' when it drops. Join the waitlist for release. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified!

In today's episode we discuss how marketers are winning by scaling podcasting and YouTube as two of the hottest channels in marketing.In this episode, Anika, a brand strategist, professor, podcaster, and former PR agency professional, shares her multifaceted career journey, highlighting her pivot to podcasting and teaching at USC Annenberg. She recounts a successful viral YouTube marketing campaign for a young singer-songwriter, showcasing the impact of grassroots PR efforts and the power of authentic, compelling storytelling in breaking through the noise. Anika discusses the transition to full-time podcasting with her podcast Your Brand AMplified, emphasizing the importance of consistency, brand clarity, and leveraging podcasting as a multifaceted marketing tool. She offers insights into the evolving landscape of PR, marketing, and podcasting, advocating for the potential of podcasts as a personal and brand-building platform. Anika encourages aspiring podcasters to start their journey, underscoring there's space for every unique voice and perspective in the podcasting world.Check out Anika's podcast Your Brand AmplifiedBook a complimentary strategy call with AnikaVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:13 Anika's Journey: From Brand Strategist to Full-Time Podcaster01:11 A Standout Marketing Story: The Rise of a Young Singer06:28 The Power of Podcasting: Anika's Transition and Insights10:26 The Intersection of PR, Podcasting, and Branding20:34 Embracing Video in Podcasting: A New Era of Engagement23:22 Final Thoughts on Podcasting and Its Future

Spending top dollar on branding does not guarantee success to any business. Not if you're focusing on the wrong things. Today's guest is all about focusing on the fundamentals that really matter and truly move the needle for your business. Anika Jackson is the host of Your Brand Amplified, a podcast where she curates all the advice people need to hear when it comes to building and cultivating their brands. She joins Tracy Hazzard in this episode of Feed Your Brand to offer her thoughts on branding, podcasting, authenticity, and more. Join them in this fun conversation!Love the show? Subscribe, rate, review, and share!Here's How »Join the Binge Factor community today:FacebookInstagramLinkedInPinterestYouTubeTikTok

Unlock the secrets of press release mastery with Mickie Kennedy, the mind behind eReleases.com, as he shares his transformative journey from creative writing to pioneering press release distribution. This episode promises an arsenal of strategies for crafting content that not only grabs the attention of media outlets but resonates profoundly with journalists, ensuring your story makes waves in the vast media ocean.Mickie and I dissect the crucial differences between newswire services that truly reach journalists and those that merely syndicate, while illuminating the unique value a seasoned PR firm brings with its established media relationships. Take notes as we reveal how to discern between PR agencies that genuinely understand your niche and those that might lead to PR mishaps. Moreover, we discuss the potency of local angles and the tenacity required when that desired media pickup is playing hard to get.Lastly, we delve into the art of industry surveys and A/B testing, tools that can elevate your brand to an industry authority or refine your marketing to a science. Mickie caps off our conversation with his expert take on integrating AI in press release creation, delivering a cautionary note on its limitations and potential. By the end of this episode, you'll walk away with actionable insights on creating standout press releases and measuring the sometimes elusive impact of your PR efforts. Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/Big news, creative pros! Your Brand Amplified is proudly sponsored by Simplified. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. Click here for your free trial today. Are you looking to get yourself booked on podcasts, at live events, and in the press? PitchDB is the AI-driven, all in one platform you need to share your perspective with the world. Connect DIRECTLY with podcasters, event organizers, local associations, and the press to share your message with their audience. Click on the link receive a 7-day free trial plus an exclusive 20% off your subscription! We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

When life handed Peter Tzemis lemons, he didn't just make lemonade—he launched a series of businesses that squeezed every drop of potential from his experiences. From the inception of his entrepreneurial journey, writing a niche book on men's health during his biology studies, to the savvy affiliate marketing strategies that ballooned his profits, Peter's story is a masterclass in turning passion into prosperity. Buckle up as we explore the twists and turns of his impressive career trajectory, including the pivotal moment he sold his first business at the tender age of 22.Navigating the entrepreneurial waters often leads to unexpected destinations, and for Peter, it meant steering into the pet industry with PEP Labs after a personal pet health scare. His background in biology became the compass he used to uncover the truth behind 'big kibble' and set a new course for pet nutrition, ultimately aiding his dog Zoe's recovery and well-being. The tales of overcoming industry hurdles and leveraging TikTok for marketing are not just wins for PEP Labs, but a playbook for any entrepreneur looking to innovate and impact. We also get a glimpse into Peter's commitment to mental health through his latest initiative, Hot Guys Do Therapy, marking another chapter in his journey of creating businesses that truly make a difference.Every business venture is a lesson waiting to be learned, and Peter's experiences are a treasure trove of entrepreneurial wisdom. He discusses the unpredictability of success, the currency of time over money, and the power of rapid learning and decision-making. But it's not all strategy and timing; Peter emphasizes the importance of kindness, mentorship, and the good karma that fuels his endeavors. So whether you're a seasoned business owner or just starting out, join us as we unpack Peter's insights and takeaways that could reshape the way you think about business and life itself.Big news, creative pros! Your Brand Amplified is proudly sponsored by Simplified. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. Click here for your free trial today. Are you looking to get yourself booked on podcasts, at live events, and in the press? PitchDB is the AI-driven, all in one platform you need to share your perspective with the world. Connect DIRECTLY with podcasters, event organizers, local associations, and the press to share your message with their audience. Click on the link receive a 7-day free trial plus an exclusive 20% off your subscription! We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Unlock the secrets to powerful partnerships and startup success with our inspiring guests, Drs. Todd and Kim Saxton. The Saxtons take us on a thrilling ride through their 35-year marriage and dynamic careers that span academia, authorship, and entrepreneurship. They're not just life partners—they're Ironman triathletes, too! Their story is a masterclass in balancing personal ambitions with professional goals, proving that with the right support, you can cross any finish line.Venture into the treacherous waters of startup life where the concept of the "Titanic Effect" looms large. Our conversation with the Saxtons reveals the unseen hazards that can sink a new business. They equip us with a toolkit of growth strategies and a fresh perspective on strategic branding. By steering clear of the 'pinball effect', startups can maintain a strong identity and sail toward success. This episode is peppered with actionable advice, highlighting the importance of a solid marketing foundation and the benefits of business coaching.The journey of entrepreneurship is fraught with challenges that test both our professional and personal mettle. The Saxtons and I reflect on the delicate juggling act of work-life balance, underscoring the value of perseverance and the importance of taking that pivotal first step. By addressing community needs and steering clear of common pitfalls, startups can thrive. So grab your life vest and join us on this deep dive into the worlds of partnership, branding, and startup survival—it's an episode you won't want to miss.Big news, creative pros! Your Brand Amplified is proudly sponsored by Simplified. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. Click here for your free trial today. Are you looking to get yourself booked on podcasts, at live events, and in the press? PitchDB is the AI-driven, all in one platform you need to share your perspective with the world. Connect DIRECTLY with podcasters, event organizers, local associations, and the press to share your message with their audience. Click on the link receive a 7-day free trial plus an exclusive 20% off your subscription! We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Embark on a journey with us as we traverse the realm of marketing to the mature consumer, guided by the insightful Jeff Ostroff. His tale begins in the world of radio and dances through the corridors of healthcare and aging, culminating in a literary exploration of reaching the 50+ demographic. Jeff's multifaceted life experience, from a music-loving disc jockey hopeful to an author and bicycle tour maestro, forms the backdrop for our conversation, showcasing his unique knack for creating memorable social bonds and imparting wisdom on the evolution that comes with life's rich tapestry.Fascinated by the future? You're not alone. We navigate the waters of emerging trends, from the convergence of podcasting with traditional radio to the surging tides of Aquatech in our fight against climate change. The pet industry's exponential growth adds another layer to our dialogue, revealing a world where innovation and passion for our furry friends can lead to boundless opportunities. I share my own experiences of transitioning from a 50-plus market expert to a podcast curator, eager to share the essence of adaptability and the exciting challenges that the next big wave of change brings.Closing this thought-provoking escapade, let us unravel the transformation of self-publishing into a realm teeming with possibilities for authors. Reflecting on his personal journey through the changing tides of publishing, juxtaposed past experiences with today's digital ease that paves the way for creative souls to flourish with minimal investment. And it doesn't stop there—discussion of life philosophies like stoicism, the quest for work-life harmony, and his fervent pursuit of podcast production and voiceover artistry are all part of the mosaic that completes our episode. Join us as we shed light on seizing opportunities and embracing the myriad paths to personal and professional enrichment.Big news, creative pros! Your Brand Amplified is proudly sponsored by Simplified. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. Click here for your free trial today. Are you looking to get yourself booked on podcasts, at live events, and in the press? PitchDB is the AI-driven, all in one platform you need to share your perspective with the world. Connect DIRECTLY with podcasters, event organizers, local associations, and the press to share your message with their audience. Click on the link receive a 7-day free trial plus an exclusive 20% off your subscription! We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Have you ever wondered what turns a common pawn into a queen on the chessboard of life? On this episode we welcome Lance Cayko, who embodies the rags-to-riches tale through sheer grit and an entrepreneurial spirit. From his time on a sugar beet farm to establishing a seven-figure architecture firm, Lance unpacks the pivotal moments that taught him the true meaning of profit, labor economics, and the art of mastering a trade. We revel in the stories that trace his journey from humble beginnings to financial liberation and the disciplined mindset that powered his ascent.The path to success isn't just about the grind - it's finding that sweet spot where passion meets productivity. We chat about the importance of entering a flow state where creativity soars and fulfillment abounds, even when it means wrestling with the less glamorous sides of your work. Lance and I share laughter and wisdom over the art of delegation, the impact of diverse personalities in the workplace, and the insightful encounters with literature that parallel our life's work. Tune in to glean from our conversation on how strategic decision-making can not only optimize your workflow but also pave the way for financial independence.As we wind down, we traverse the realms beyond business - the integration of family life with community through gardening and the values we impart to our children. Lance's involvement in a local community garden nonprofit and his take on parenting philosophies highlight how discipline translates to freedom, shaping not just our careers but also the legacy we leave behind. We wrap up by extending our gratitude to Lance for enriching our audience, and tease the exciting content lined up in future episodes. Your Brand Amplified isn't just about amplifying brands; it's about amplifying life, one story at a time.Big news, creative pros! Your Brand Amplified is proudly sponsored by Simplified. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. Click here for your free trial today. Are you looking to get yourself booked on podcasts, at live events, and in the press? PitchDB is the AI-driven, all in one platform you need to share your perspective with the world. Connect DIRECTLY with podcasters, event organizers, local associations, and the press to share your message with their audience. Click on the link receive a 7-day free trial plus an exclusive 20% off your subscription! We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Embark on a digital odyssey with Matthew Stafford, the sage of revenue optimization from BuildGrowScale, whose alchemy lies in melding concrete business acumen with the fluidity of e-commerce. As your host, Anika Jackson, I'm thrilled to present a dialogue brimming with Matthew's metamorphosis, revealing how he sculpted success out of the digital ether. His narrative is a treasure trove for anyone navigating the e-commerce seas, complete with psychological anchors and data-driven sails to guide you towards increased sales and unforgettable customer experiences.Imagine a world where each click leads your customers closer to a purchase they feel was made just for them. Our conversation with Matthew illuminates the path to this personalized online utopia, where estranged pop-ups become charming hosts, and discounts waltz into customer carts with perfect timing. Discover the secrets to simplifying the journey from homepage to checkout and learn why trust and ease are your best allies in doubling conversion rates and cultivating lasting brand relationships.As we near the horizon of this episode, Matthew charts the course for sustainable e-commerce growth and the pivotal role customer retention plays in anchoring your online store. We'll unwrap the impact of thoughtful packaging and customer care—a gift to your clientele that keeps on giving. To close, we share a glimpse into establishing a business fortress in 2024, armed with a quiver of strategies for digital triumph. Join us for this masterclass and take your first step towards writing your own online success saga.Big news, creative pros! Your Brand Amplified is proudly sponsored by Simplified. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. Click here for your free trial today. Are you looking to get yourself booked on podcasts, at live events, and in the press? PitchDB is the AI-driven, all in one platform you need to share your perspective with the world. Connect DIRECTLY with podcasters, event organizers, local associations, and the press to share your message with their audience. Click on the link receive a 7-day free trial plus an exclusive 20% off your subscription! We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Ever wondered how the language of love translates into the boardroom? My guest, Paul Zolman, a former CFO and now a Love Language Linguist, takes us on a journey that reshaped his life and career. Transitioning from corporate finance to the founder of Role of Love, Paul shares with us his diastolic cube—a visual tool to practice the five love languages every day. Our conversation peels back layers of corporate culture and personal relationships, revealing how love languages can be the key to unlocking creativity, understanding, and a genuine sense of fulfillment both at work and home. Dive into the mechanics of love in action as Paul and I dissect the art of incorporating kindness and intention in our daily interactions. Learn how visual cues can be your memory hooks in reinforcing the love you choose to offer, and why focusing on giving love, rather than receiving, can transform your perspective. From nurturing love in children to reshaping office dynamics, the episode is a heartfelt guide to spreading love like a master linguist—with or without the romance. Get ready to be inspired by stories, strategies, and a life-changing approach to love that you can apply in every facet of your existence.Big news, creative pros! Your Brand Amplified is proudly sponsored by Simplified. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. Click here for your free trial today. Are you looking to get yourself booked on podcasts, at live events, and in the press? PitchDB is the AI-driven, all in one platform you need to share your perspective with the world. Connect DIRECTLY with podcasters, event organizers, local associations, and the press to share your message with their audience. Click on the link receive a 7-day free trial plus an exclusive 20% off your subscription! We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Embark with us on a storytelling odyssey as we sit down with Joseph Carrabis, a man whose career has seen more twists and turns than a bestselling thriller. Once a data analyst for NASA, Joseph's insatiable curiosity propelled him into the realms of software innovation and neuro-marketing before he emerged as a celebrated author. His tales underscore the importance of adaptability, demonstrating that the hunger for knowledge can open doors to worlds we never dreamed of. We navigate the mosaic of Joseph's professional life, adorned with chapters of pioneering technology in a basement and the unexpected honor of his work becoming an educational cornerstone.As Joseph unravels the threads of language and storytelling, we're gifted a tapestry rich with his neurodiverse background and vibrant Sicilian heritage. He champions the mystagogue's role in safeguarding cultural legacies, and as we traverse the nuances of Gaelic and American Sign Language, we find ourselves charmed by the power of "once upon a time." His insights shed light on the often-undervalued perspectives that multilingualism brings to creative expression and problem-solving, showcasing how different linguistic frameworks can unlock the storyteller within us all.The literary world beckons with its labyrinth of challenges and triumphs, and Joseph guides us through its corridors with the wisdom of experience. From the resonance of reader reviews to the thorny path of self-publishing and the valor of independent publishing ventures, Joseph's journey through the publishing gauntlet is as enlightening as it is encouraging. His co-founding endeavor, Northern Lights Publishing, emerges as a haven for authors seeking to etch their unique imprints on the literary canvas. So, lend an ear to this enlightening narrative, and you might just find the inspiration to pen your own success story.Big news, creative pros! Your Brand Amplified is proudly sponsored by Simplified. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. Click here for your free trial today. Are you looking to get yourself booked on podcasts, at live events, and in the press? PitchDB is the AI-driven, all in one platform you need to share your perspective with the world. Connect DIRECTLY with podcasters, event organizers, local associations, and the press to share your message with their audience. Click on the link receive a 7-day free trial plus an exclusive 20% off your subscription! We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Unlock the secrets of authentic networking and building solid business relationships with Braith Bamkin, the exuberant marketing maven from Victoria, Australia. Brace, now the executive director of BNI Melbourne Central, takes us on a whirlwind tour from their early days of swapping business cards to today's landscape of connection-driven growth and referral marketing. Listen to how they harnessed the magic of core values to guide every marketing endeavor, and turned the 'Givers Gain' philosophy into a roadmap for mutual success. You'll walk away with a treasure trove of insights on how to make your business interactions not just memorable, but truly enchanting.Ever find yourself bragging about being 'busy' as if it's a badge of honor? Braith and I challenge this modern-day mantra, inviting you to redefine success through a lens of well-being. Discover the wisdom of equanimity and how a calm, poised approach to our hectic schedules can transform both your mental state and the quality of your social interactions. You're just a play button away from learning to navigate the balance between a thriving career and maintaining your peace of mind—without sacrificing the excitement of seizing life's opportunities.Just when you thought the future of marketing couldn't get any more thrilling, enter the transformative realm of AI. Braith Bamkin, with their eye always on the pulse of innovation, debunks the myths surrounding job displacement and champions the unique human element that guides AI's potential. They reveal the groundbreaking integration of technology with human ingenuity that's redefining communication strategies. By the end of this conversation, you'll be echoing Brace's personal mantra: Believing in the power of your own convictions can profoundly shape every aspect of your life. So, come along, amplify your brand, and let Brace Bamkin light up your path to success.Big news, creative pros! Your Brand Amplified is proudly sponsored by Simplified. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. Click here for your free trial today. Are you looking to get yourself booked on podcasts, at live events, and in the press? PitchDB is the AI-driven, all in one platform you need to share your perspective with the world. Connect DIRECTLY with podcasters, event organizers, local associations, and the press to share your message with their audience. Click on the link receive a 7-day free trial plus an exclusive 20% off your subscription! As we close out today's episode, thanks to Simplified for making it possible. For all the marketers and creators out there, Simplified is your ally in effortlessly crafting on-brand content with its Design & Video AI. Discover how AI can enhance your creative process at Simplified.com. Start for free and elevate your content game. Thank you for listening, and here's to your next creative breakthrough!We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Embarking on a journey through sound and vision, we're joined by Babatunde Afolabi, otherwise known as Babz, an immigrant artist who's navigated the globe to find his creative voice. His story begins in the bustling streets of Nigeria, weaves through the UK, and takes root in the US, where an intense culture shock morphed into a vibrant artistic awakening. Through our dialogue, Babz unveils the intricate dance of adapting to new communities while staying true to one's identity, and how this delicate balance has propelled his endeavors in the realms of music and visual arts. Travel with us as we trace the blueprint of Babz' rise from a newcomer to a name making waves across the Los Angeles creative scene.As the conversation flows, babs unpacks the art of spinning records and the magnetic pull of house music. He reveals how his passion for DJing evolved into a mission to bridge cultures through the universal language of beats. The synergy between his photography and music doesn't just blur lines—it obliterates them, creating a cohesive sensory experience. It's a testament to his belief that success isn't just about skill; it's about branding, community, and the creation of something larger than life. And with Desperate Dance, his latest venture, Babz is poised to add another electric layer to his ever-expanding portfolio.Rounding off our exploration, we delve into the power of community in the music world. Babz shares the secret sauce behind his bi-weekly event that offers more than just a night out; it's a cultural haven on the dance floor. His approach to networking—embracing the unfamiliar and the value of generosity—provides a playbook for aspiring creatives looking to make their mark. As we bid farewell, we leave you with an open invitation to connect with Babz, whose journey and upcoming projects promise a spectacle for the senses. Keep your ears tuned and your eyes peeled for what's next from this dynamic artist.Learn more at https://visualsbybabz.com/.Big news, creative pros! Your Brand Amplified is proudly sponsored by Simplified. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. Click here for your free trial today. As we close out today's episode, thanks to Simplified for making it possible. For all the marketers and creators out there, Simplified is your ally in effortlessly crafting on-brand content with its Design & Video AI. Discover how AI can enhance your creative process at Simplified.com. Start for free and elevate your content game. Thank you for listening, and here's to your next creative breakthrough!We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Have you ever felt trapped on a career path that just doesn't fit who you are? Amber Fuhriman shares her compelling transformation from a successful attorney to an acclaimed author, podcaster, and success strategist, revealing the dramatic shift that comes when we align our professions with our purpose. With the wisdom of someone who's shed the 'recovering perfectionist' label, Amber shows us that it's okay to change course and reframe our identity beyond our job titles. Throughout our conversation, we uncover the beauty of evolving career narratives and the courage required to grow and change while honoring our personal development.Amber's experiences with panic attacks and the subsequent journey through therapy and obstacle course racing are a raw look into the often-hidden struggles of high-achievers. As she guides us through her introduction to neuro-linguistic programming, we learn how breaking down psychological barriers can lead to a more authentic and fulfilling life. We tackle the complex tapestry of redefining success, the power of internal fulfillment over external achievements, and the societal pressures that often dictate our milestones. Amber's story acts as a mirror, reflecting the collective yearning for personal definitions of success and the tools necessary to forge our own paths.Closing out this insightful episode, Amber entices us with her Success Development Solutions and the principles behind her book, "Break Your Bullshit Box." We discuss the intricacies of overcoming excuses and setting realistic goals to achieve personal aspirations. Her Break Your Bullshit Box Academy promises not only goal-setting strategies but also a blueprint for authenticity in a world rife with impostor syndrome. Our exchange serves as an invitation to conduct regular life audits, control your narrative, and carve out your personal definition of success, ensuring it resonates with who you are, not just what you do. Amber's journey is a beacon for those seeking harmony and purpose in their lives, and this episode is your map to finding it.Join Amber's free Facebook group, More Than Corporate, Big news, creative pros! Your Brand Amplified is proudly sponsored by Simplified. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. Click here for your free trial today. Are you looking to get yourself booked on podcasts, at live events, and in the press? PitchDB is the AI-driven, all in one platform you need to share your perspective with the world. Connect DIRECTLY with podcasters, event organizers, local associations, and the press to share your message with their audience. Click on the link receive a 7-day free trial plus an exclusive 20% off your subscription! As we close out today's episode, thanks to Simplified for making it possible. For all the marketers and creators out there, Simplified is your ally in effortlessly crafting on-brand content with its Design & Video AI. Discover how AI can enhance your creative process at Simplified.com. Start for free and elevate your content game. Thank you for listening, and here's to your next creative breakthrough!We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Ever wondered what it's like to leap from the academic ivory tower into the bustling world of entrepreneurship and consulting? Thomas Becker from Stratify accompanies us for a candid chat on this transformative experience. Together, we unravel the threads of our past in academia and how it seamlessly wove into our entrepreneurial endeavors. Thomas's story is one of remarkable transition, from a psychology graduate to a respected scientist and professor, to a full-time consultant. Our conversation highlights the symbiotic nature of teaching and consulting, and the undeniable impact of applying theory to tackle real organizational challenges.Peek behind the curtain of modern performance management and job expectations with insights that challenge outdated norms. We examine the value of frequent, actionable feedback over periodic reviews and share the intricacies of expanding your business with the right talent on board. Thomas and I unpack the concept of realistic job previews, a strategy that shines a light on the true nature of a role and sets the stage for successful, lasting employer-employee relationships. Understanding a candidate's true abilities and the art of crafting clear job descriptions is not just beneficial; it's essential.The future of work is ripe with innovation, and the consulting sphere mirrors this dynamic progression. This episode casts a spotlight on the plethora of issues a consultant might encounter, from compliance hurdles to executive team disputes, and the evolving post-COVID workplace. Drawing from our rich dialogue, we share our perspectives on curating entrepreneurial teams, the importance of specialized expertise, and the necessity of aligning one's business vision with patience and persistence. Wrapping up, we touch on the profound realization that purpose doesn't retire, and the endless pursuit of passion can fuel a fulfilling life and career. Join us and Thomas Becker for an exploration of these crucial career insights.Big news, creative pros! Your Brand Amplified is proudly sponsored by Simplified. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. Click here for your free trial today. Are you looking to get yourself booked on podcasts, at live events, and in the press? PitchDB is the AI-driven, all in one platform you need to share your perspective with the world. Connect DIRECTLY with podcasters, event organizers, local associations, and the press to share your message with their audience. Click on the link receive a 7-day free trial plus an exclusive 20% off your subscription! As we close out today's episode, thanks to Simplified for making it possible. For all the marketers and creators out there, Simplified is your ally in effortlessly crafting on-brand content with its Design & Video AI. Discover how AI can enhance your creative process at Simplified.com. Start for free and elevate your content game. Thank you for listening, and here's to your next creative breakthrough!We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Stepping into the heart of consciousness, Brian Berneman and I weave a tapestry of ancient wisdom through the threads of our bustling modern existence. From the lush landscapes of New Zealand back to the soul of Argentina, we exchange tales of personal transformation, discussing how early influences and a dedicated practice of Tibetan yoga and meditation have deeply reshaped our understanding of self and the fusion of science with spirituality.Embarking on a journey of intent, we unlock the secrets to crafting lives brimming with purpose and satisfaction. By sharing anecdotes from our roles as educators, healers, and consultants, we reveal how structured routines and focus can lead to profound personal and professional growth. As we navigate the pressures of academia and the corporate world, we emphasize the significance of aligning one's career with their calling and the small, yet powerful, steps that can be taken towards balance and fulfillment.In the closing echoes of our exchange, a wealth of transformative stories unfolds, illustrating the boundless potential for growth when one's well-being aligns with their professional aspirations. Brian and I ponder the inception of the Conscious Action Podcast, and the excitement for its Spanish version, weaving a vivid tale of resilience and change that resonates deeply with the soul. We part with a gentle reminder: to cherish the moments of simply 'being' in our often hectic lives, and to stay tuned for further episodes that promise to guide listeners through life with ease and intention.Big news, creative pros! Your Brand Amplified is proudly sponsored by Simplified. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. Click here for your free trial today. Are you looking to get yourself booked on podcasts, at live events, and in the press? PitchDB is the AI-driven, all in one platform you need to share your perspective with the world. Connect DIRECTLY with podcasters, event organizers, local associations, and the press to share your message with their audience. Click on the link receive a 7-day free trial plus an exclusive 20% off your subscription! As we close out today's episode, thanks to Simplified for making it possible. For all the marketers and creators out there, Simplified is your ally in effortlessly crafting on-brand content with its Design & Video AI. Discover how AI can enhance your creative process at Simplified.com. Start for free and elevate your content game. Thank you for listening, and here's to your next creative breakthrough!We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Unlock the secrets of transforming your e-commerce platform into a powerhouse with insights from Valentin Radu, the mastermind from Bucharest who conquered the digital marketing world. In an intimate conversation, we unravel the fabric of Valentin's pioneering Customer Value Optimization strategy, learning how a deep dive into customer research and segmentation can lead to extraordinary leaps in lifetime value—as evidenced by a client's jaw-dropping 30% increase. As Valentin illustrates, understanding the customer journey isn't just insightful; it's a game-changer in the realm of customer retention and maximizing your advertising efforts.Embark on an enlightening exploration of the future of e-commerce with our foray into AI and NLP's groundbreaking roles. These technologies are not on the horizon; they're here, reshaping how we analyze and enhance customer experiences. We share how AI can dissect customer feedback to refine your business tactics and why mid-sized companies must embrace agility and customer focus to thrive. All the while, we underscore the importance of growth, both personal and professional, and the profound impact of shifting perspectives. Allow Valentin's journey and our rich discussion to illuminate your path to success in the dynamic world of online retail.Check out his book, CLV, here!Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Swire Ho's odyssey from the glitz of Hong Kong's entertainment industry to the heart of Los Angeles' promotional merchandise world is nothing short of extraordinary. As he details his transformation from a recording engineer to a purveyor of memories through promotional products, the conversation unfolds to reveal the deeper emotional resonance these items hold. Swire unveils the intricate dance of creating merchandise that echoes a brand's ethos, asserting not just its message but its commitment to quality and values. This narrative is a masterclass for anyone who cherishes the art of meaningful brand storytelling and the impact of environmentally conscious business decisions.As markets evolve, so do the tactics to woo customers, and Swire's insights are a goldmine for business owners navigating these shifts. He shares how the tactile charm of customized mail items is making a triumphant return, cutting through the digital noise. The discussion pivots to the potency of grassroots networking and the surprising promotional potential hidden within emerging sports like pickleball. Swire sheds light on how these trends are not just molding marketing strategies but are also reshaping consumer expectations and experiences—a must-listen for businesses aiming to forge lasting connections in an ever-changing landscape.The final chapter of our conversation zooms in on technology's role in stretching the boundaries of client relationships. Swire reflects on the boon of virtual meetings, which have flung wide the doors to global business opportunities while reinforcing trust more robustly than impersonal emails ever could. Hear a success tale that begins with a modest business card and blossoms into a network of high-level executive connections. Swire also introduces his podcast, the Small Business Show, promising more strategies and stories for those hungry to balance professional triumphs with the personal fulfillment we all seek. This episode is an invitation to embrace efficiency, cherish time, and celebrate the art of living a life that's meaningful at every turn.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

When life hands you a story that veers sharply from tragedy to triumph, it's hard not to share it with the world. Bob DePasquale, our "chief generosity guy," holds nothing back as he unfurls a tapestry of events that transformed his life and sparked a passion for giving. His journey, marked by a life-altering event at 18, led him to redefine success beyond financial gains and into the realms of impact and legacy. His narrative isn't just moving; it's a catalyst for profound reflection and action.Imagine the magnitude of a single act of kindness in the wake of unbearable loss. The echoes of September 11 still reverberate through our conversation with Bob, as he recounts the generosity he experienced during those dark times. What we unearth is a philosophy of radical generosity, stemming from genuine connection and resilience. Bob's approach infuses his personal finance book and podcast 'Speaking of Impact', stirring others to consider the true weight of their legacy and the warmth of community in personal evolution.Transitioning from a professional background to a role that resonates deeply with one's values can be daunting, yet it's a journey Bob embraces with open arms. Throughout our discussion, we weave through stories of personal transformation, revealing how shifts in perspective can lead to fuller, more generous lives. Bob's insights into clear financial advice, the importance of transparency in business models, and the indelible mark each person can make on the world are not only inspirational; they're an invitation to redefine wealth and success for ourselves. Join us in this episode as we explore these themes, promising to leave you with a renewed sense of what it means to truly make an impact.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Unlock the secrets of transforming your book into a powerful marketing tool with Chris Benetti from Smart Author Media. Our conversation takes you on a riveting journey from the rugged mines of Australia to the cutting edge of digital marketing, as we reveal how tapping into the wisdom of books can revolutionize your brand. With Chris's unique perspective, gained from a career shift that's as compelling as it is instructive, you'll discover the art of utilizing written words to not only engage but also convert your audience into loyal customers.Ever wonder how to pinpoint the ideal clients for your book marketing efforts? This episode peels back the layers on the intricate process of finding those who truly resonate with your message. Through personal anecdotes and hard-earned lessons, you'll learn about the 'knock on effect' of book marketing and how it guides potential clients through the journey of awareness to the point of purchase. Chris articulates the importance of having a robust business model in place before deploying your book as a marketing weapon, ensuring that your literary labor yields tangible rewards.Finally, Chris and I dissect the nuts and bolts of running successful advertising campaigns across various platforms, from Amazon to the Meta suite. The episode is packed with strategic insights on setting up effective sales funnels, testing ad creatives, and fine-tuning target demographics over the course of a typical three-month client campaign. We also touch on the emerging role of AI in writing and advertising books, offering you a peek into the future of authorship and marketing. Tune in for an enlightening discussion that's sure to ignite your entrepreneurial spirit and arm you with actionable strategies for your business.Book a call with Chris to learn more!Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Ever wondered how a non-tech background morphs into software engineering expertise? Brian Childress, a seasoned software engineer and technical advisor, sits with me, Anika Jackson, to recount his unexpected foray into the tech world and the fine art of juggling a thriving tech career with a vibrant family life. Our conversation traverses the hidden intricacies of the software that underpins our daily routines and the consistent aspects of software development that have stood the test of time, despite the rapid pace of technological advancement.Elevate your professional identity and learn the secrets of managing international collaborations in the digital age. Building on personal anecdotes and professional experiences, I unveil my journey from launching a modest website to being a recognized industry expert through strategic public speaking and social media savvy. Brian and I tackle the delicate dance of building trust with overseas teams, coupled with key strategies to guard your business interests, ensuring that your global partnerships remain robust and fruitful.Get ahead of the curve with our forward-looking discussion on AI's role in software development and the tug-of-war between formal education and practical experience. We navigate the changing landscape, advising non-technical founders on how to find the ideal technical advisor or partner. As we peer into the future of technology, Brian imparts his insights on the emergence of T-shaped developers and the value of iterative testing, leaving listeners equipped with actionable knowledge to propel their tech ventures to new heights. Join us for this captivating exploration of technology's evolving frontier and glean wisdom that could be the catalyst for your success in the tech sphere.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Unlock the secrets of small business finance with our special guest, Colin Sanburg from FinElevate, as we delve into his incredible journey from a family business in distress to a fortress of financial expertise. Through candid conversations, Colin illuminates the importance of fiscal intelligence, a facet often veiled by the allure of entrepreneurship. With an MBA-centric approach, he seamlessly blends the essentials of bookkeeping with strategic oversight, arming small businesses with the tools to navigate the tumultuous seas of finance.Embark on a voyage across the entrepreneurial landscape, from the rebirth of a waning establishment to the rise of a kitchen cabinet empire and an innovative airport conveyor system manufacturer in Dallas-Fort Worth. Discover how FinElevate's mission to fortify the financial backbone of startups inspired the creation of a holding company dedicated to overcoming the universal hurdles of small business ownership. Hear how authentic entrepreneurial friendships and masterminds can transform your approach to business, and how a balanced integration of work and family life can be achieved through flexibility and prioritization.This episode culminates with a treasure trove of knowledge, offering insights into understanding and enhancing your business finances. We share practical tips on pricing strategies that emphasize the value of your expertise, ensuring profitability while catering to a mission-driven clientele. Our conversation also touches on the power of continuous learning and relationship-building for sustained success. For those ignited by the sparks of entrepreneurship and financial acumen, the details of Colin's enterprise and opportunities for collaboration can be found in our show notes, paving the way for your next venture. Join us next time for more wisdom from the front lines of business triumph.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Have you ever felt the tug of desire to break away from the day-to-day grind and venture into the exhilarating world of entrepreneurship? Dr. Amy Novotny's story is a testament to the transformative power of following one's passion. In our latest episode, Amy shares her personal evolution from a traditional W2 employee to a pioneering entrepreneur, detailing the creation of her PABR method. Her narrative isn't just about taking risks; it's a beacon for those who yearn for independence and personal growth. As we unfold Amy's journey, it becomes clear that the path to entrepreneurship is as much about inner discovery as it is about business acumen.Transitioning from a secure job to the rollercoaster of entrepreneurship is no small feat, and I've had my fair share of sleepless nights wondering if I made the right call. This episode digs deep into the meaty challenges that come with such a life-altering change: the initial fears, the steep learning curve, and the art of client acquisition. We dive into strategies for building credibility, the importance of mentorship, and how an unexpected twist at a real estate investing conference catapulted my career. Dr. Novotny chimes in with her experience, illustrating how seizing the right opportunities can thrust an entrepreneur's credibility sky-high.But what's a thriving business without a healthy entrepreneur at the helm? We cap off our conversation with the sage wisdom of Jim Rohn on the indispensable role of good health in our success. Dr. Novotny offers actionable advice, demonstrating how small adjustments in posture and breathing can make monumental differences in stress and pain levels. Whether you're a fledgling business owner or just looking to elevate your well-being, this episode serves up practical tips that underscore the importance of investing in our health as the ultimate form of self-care. Join us for an episode that's not just a listening experience—it's the first step on your path to a more fulfilled and balanced life.Contact Amy at amy@pabrinstitute.com for a free 15 minute consultation so she can provide you with a free guide or videos on how to invest in your health.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Join me, Anika Jackson, for a captivating conversation with Aaron Witnish of Content Only, where we unearth the art of storytelling in today's digital landscape. Have you ever wondered how a simple online interaction can spark a thriving enterprise? Aaron's journey began with just that – an accidental Zoom call that led to the creation of his agency, now a beacon for genuine, conversational content that connects with audiences on a deeper level. From the early days of securing digital licensing rights, to becoming a maestro of Google ads, and adapting to the ever-evolving demands of content marketing, Erin's narrative is as rich and diverse as the strategies we explore together.As we navigate the complexities of marketing in a post-COVID world, Aaron and I delve into the secrets behind content creation that not only captures attention but sustains it. We reveal the game-changing tools and strategies for ideating content that resonates, and the transformative power of a single link that unifies your digital presence, streamlining the path from content to conversion. Furthermore, we share personal stories of balancing the entrepreneurial spirit with the heart of family life, illuminating the delicate dance between professional drive and our most cherished personal commitments.The conversation comes full circle with insightful reflections on the robust world of public speaking and content creation. Hear about the magnetic energy of connecting with live audiences, the resilience forged through facing obstacles head-on, and the powerful realization that the content we create is akin to building a long-term legacy. So grab your headphones and prepare to be inspired by Aaron's parting wisdom: Start today, find your authentic voice, and weave content that not only reflects your true self to the world but also adds enduring value to your digital narrative.Download the playbook to create 30 days of content in 90 minutes!Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Have you ever considered what fuels a person's drive to redefine their destiny? Meet Asanda Madikane, CEO and founder of Shift Pivot, a woman whose narrative is a tapestry woven from resilience, creativity, and the powerful influence of entrepreneurial lineage. Asanda's voyage takes us from the scenic landscapes of South Africa to the rigorous battlefield of the film industry, and beyond. Her candid reflections on family, failure, and forging ahead will spark your own introspection and perhaps ignite an unquenchable desire to align your profession with your deepest passions.Journey with us as we traverse the transformative path from a creative director at Channel Three to an entrepreneur and recording artist in the heart of Belgium. Asanda's tale is one of adaptation—moving countries, shifting career gears, and embracing motherhood, all while being supported by the unwavering faith of a partner. The melding of personal growth with professional ambition is a dance that Asanda choreographs with grace, showing us that sometimes closing one successful door can lead to the opening of another that resonates more with our evolved selves.Finally, the stage is set to dissect the strategies that underpin the success of today's businesses. Asanda doesn't just share her story; she lays out a blueprint for building robust business infrastructures designed to flourish in the digital age. Her focus on empowering women entrepreneurs through tailored advertising systems, strategic team assembly, and the seamless interplay of lead generation and conversion processes is nothing short of a masterclass. If you're seeking to elevate your brand or simply in need of inspiration from a visionary leader, Asanda's insights are the compass by which to navigate your entrepreneurial journey.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

When your career path takes you from the structured world of architecture to the fluid dynamics of digital marketing, you know there's a tale to be told. Our guest Jarrod Lopiccolo, alongside his wife, has crafted an extraordinary narrative which sees Noble Studios and Noble Performs come to life, setting a new standard for user-centric online experiences. Their fusion of design, copywriting, and a passion for authentic human connections has reshaped the digital landscape, proving that the right blend of talent and vision can create something truly noble.This episode traverses the exhilarating leap from a secure job in architecture to the unknowns of a creative startup, highlighting Jarrod's emphasis on community ties and core values. His candid reflections on the formative decisions and strategic moves that propelled Noble Studios onto the Bay Area scene underscore the episode's narrative of growth. It's a story of building not just a business, but a community of trust, authenticity, and success, all while striking a delicate balance between work and personal life.Peek behind the curtain of Noble Studios as Jarrod shares the struggles and triumphs of scaling a business in a locale not known for tech stardom. He offers a transparent look at the challenges of talent development and acquisition, and how nurturing a team's potential has been key to the firm's achievements. The creation of the Noble Deeds program is a testament to the company's ethos, rooting its success in the betterment of the community and charity work. Join us for an inspirational journey that goes beyond profit, celebrating 20 years of passion-driven work and the joy of aligning what you do with what you love.Connect with Jarrod on LinkedIn!Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Imagine stepping away from a promising athletic career to catapult yourself into the whirlwind of tech entrepreneurship. That's exactly what Susan Coelius Keplinger, a luminary in the startup world and one of Fortune's top-ranking businesswomen, accomplished. In our conversation, she unfurls her narrative of leaping into the tech scene with her brother and the evolution from successful startup to wise consultant, leaving us with priceless lessons for intentional living and the nuances of life's pivot points.Susan's candid storytelling brings to life the tenacity and resilience needed when navigating the entrepreneurial landscape, especially as a woman in tech. She shares an intimate glimpse of clinching a pivotal deal just moments before her second child's birth, embodying the unpredictability and gratification tied to the entrepreneurial spirit. Our discussion travels through the significant milestones and critical decisions that mark the journey of a business, from inception to sale, and the strategic interim of consulting, laying bare the thought processes that shape success.As we explore the transformation of marketing in the digital era and the embrace of global, remote teams, Susan offers a treasure trove of insights. Her expertise sheds light on the role of clean data, the potency of platform algorithms, and the integration of systematic tools to streamline remote operations. We also touch on her philanthropic efforts, addressing societal challenges like the housing crisis in Maui and advocating for diversity in tech, culminating in a powerful philosophy of crafting a life unrestrained by the norm, inspiring listeners to forge their own paths with courage and creativity.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Embark on an inspiring expedition with Lindsey Habenicht, the compassionate force behind Good Press. Our latest episode paints the portrait of a visionary who traded the political arena for the impactful world of public relations, coupling corporate savvy with a philanthropic heart. Hear how Lindsey's own metamorphosis mirrors the transformative journeys she crafts for clients, guiding a candle maker to find their purpose and others to magnify their social influence.Our conversation with Lindsey peels back the curtain on the life of a publicist dedicated to making a difference. From the storytelling finesse required to captivate audiences to the strategic coaching that fosters authentic partnerships with nonprofits, Lindsey's approach to PR redefines success. Discover the beauty of aligning a brand's mission with genuine social impact, and how, through the "SAIL test," businesses can navigate the confluence of supportiveness, actionability, longevity, and importance in their initiatives.As we close, we reflect on the undeniable power of public relations within the marketing landscape. Lindsey's narrative not only motivates but also serves as a beacon for those endeavoring to reinforce their brand's resonance. This episode isn't just a conversation; it's a masterclass in harnessing the timeless tenets of PR to embolden one's brand in an ever-evolving market. Tune in for an experience that celebrates the unwavering pillar of public relations and the profound influence it holds.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Ever feel like you're on the brink of a breakthrough but aren't sure how to leap? That's where Tami Jaffe steps in. Tami, a former Fortune 100 VP turned entrepreneur mentor, joins me, Anika Jackson, to unravel the secrets behind a successful business leap. As we navigate through her personal narrative, you'll discover how energy healing and a holistic approach can play a pivotal role in your entrepreneurial journey, helping you break free from limiting patterns and step into your power.Taking that first step towards entrepreneurship can be shrouded in uncertainty, but clarity is the beacon that leads the way. Whether you're a service-based professional or a seasoned business owner, this episode is your roadmap to overcoming growth plateaus and seizing the opportunities that lie ahead. We discuss strategies ranging from client acquisition to facing fears head-on, providing actionable advice that will guide you through the fog. If you're ready to transform your entrepreneurial vision into a reality, this conversation is the catalyst you need.To cap off this episode, we don't just celebrate success stories—we dissect them to understand the concrete steps behind the triumphs. Learn from Jaffe's client's business transformation and another's breakthrough to consistent income after 15 years of entrepreneurship and see just a glimpse of what's possible. Plus, we introduce the Jumpstart Kit, an essential tool for those eager to start or reinvigorate their business. So, tune in and let's amplify your brand together, with wisdom and insights that will not only motivate but equip you to chart a course to your own success.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Step into the digital arena with AJ Kumar, the revered Digital Maestro from the Limitless Company, and discover how the world of personal branding and social media can be mastered to establish one's self as a leading authority. My conversation with Kumar is a treasure trove of insider knowledge, as we dissect the journey from influencer to guru, and the steps anyone can take to capture the attention of a global audience. We share a common belief in the transformative power of strategic online positioning, and Kumar's anecdotes from his collaboration with nutritionist Kimberly Snyder are nothing short of inspirational, proving that with the right approach, the digital stage is ripe for the taking.Imagine being able to command the virtual room, to have every post and strategy resonate with precisely the right audience—this is the art that I explore in rich detail with Kumar. We navigate the balance between authenticity and the pursuit of perfection in content creation, drawing on diverse examples from software development to athletic training. The episode is a playbook for those looking to evolve from generalists to specialists, and eventually, to respected authorities in their fields. Our discussion is a candid and engaging look at how to captivate and engage audiences, ensuring that every share, like, and comment contributes to a larger vision of success.Wrapping up, we cast a light on the ever-changing algorithms that define our digital experiences and their impact on content trends and audience engagement. As we offer a glimpse into AJ's forthcoming book "Guru Inc.," we delve into the imperative of being data-driven, the rise of AI in content creation, and the anticipated shifts in the digital landscape for the year ahead. For those ready to leap into action and elevate their business, this episode is an indispensable guide, rich with actionable wisdom. Stay tuned for future episodes as we continue to bring you expert insights that promise to shape your digital future.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Unlock the secrets of email marketing with the expertise of Scott Bywater, an acclaimed marketing copywriter from Australia who joins us to share his wizardry on building an audience from scratch, leveraging AI technology, and creating content that captivates. Prepare to transform your marketing game as we delve into the fascinating interplay between innovation and strategy, guiding you through the labyrinth of effective communication in the digital realm. Our chat with Scott uncovers the essential elements of email list cultivation, the art of the soft sell approach, and the sweeping impact of AI tools like Otter.ai and ChatGPT on the world of digital marketing.Harnessing the power of curiosity, we explore how to craft content that not only engages but also drives your audience to yearn for more. Discover the finesse behind crafting headlines that hook, and why less can often be more when it comes to impactful reporting. Scott and I challenge the notion of being a generalist versus a specialist in marketing, shedding light on how to capitalize on your unique strengths and assets. We also share insights into how AI is reshaping the landscape of email writing, providing a glimpse into the future of marketing and the enduring importance of the human touch in an AI-driven world.As we wrap up, we leave you with a treasure trove of actionable tips from Scott on nurturing customer relationships and developing trust through targeted content. Embrace our "10 by 10" approach for an endless stream of engaging topics, and understand how omnipresence across multiple touchpoints can fortify trust with potential clients. A heartfelt thanks to Scott for his wisdom and to you, our listeners, for embarking on this journey with us. Stay tuned for more episodes where we continue to bring the brightest minds and most innovative ideas to the table, helping you elevate your marketing prowess every step of the way.Download Scott's Free ebook: 101 Subject Line Hacks, full of 101 cut and paste subject line templates to make you stand out in your prospects' inboxes. Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Have you ever wondered what it takes to rise from the ashes of failure and soar to the heights of entrepreneurial success? Our latest guest, Matt Brown, takes us on a compelling odyssey from his early days in apartheid South Africa to the pinnacles of the music industry in London, and beyond. Matt's candid reflections on the rollercoaster of startup ventures reveal the resilience needed to navigate the treacherous terrain of business, offering potent lessons for those daring enough to embark on their own entrepreneurial quests.Venture with us into the heart of what makes a business model thrive as Matt shares the underestimated might of specialization and the art of refining existing concepts. The power of a simple, focused business plan shines through our discussion, emphasizing the monumental impact of credibility and influence in today's marketplace. Whether it's authoring best-selling books or hosting a titan of an industry on your podcast, these tools can propel your venture into the limelight, but not without the careful balance of sharing knowledge while valuing your time.As we peer into the crystal ball of the future, we grapple with the impending wave of artificial general intelligence (AGI) and its anticipated disruption of the creative industries. Matt provides insightful forecasts on how AGI could revolutionize content creation in self-publishing and music, urging entrepreneurs to stay nimble and innovative. His parting words serve as a clarion call to listeners: engage with evolving technologies and claim the untapped opportunities that lie ahead. Join us for this riveting session that arms you with strategies to not only reflect on past triumphs but to also shape a successful future.Receive 20% ($6,000) off your first best-selling book from Show Worx Media.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Embark on a journey with us as we weave through the intricate world of sustainable fashion alongside the remarkable Eileen Akbaraly a designer whose roots in Madagascar inspire her brand, Made for a Woman. Our conversation stitches together Eileen's multicultural upbringing and her dedication to empowering marginalized communities through fashion that speaks the language of environmental consciousness. As her story unfolds, you'll discover the pivotal role fashion can play in expressing identity and igniting positive change, with Madagascar's raphia fiber playing a starring role.It's not just about crafting beautiful garments; it's about the threads of transparency and trust that connect consumers with the brands they choose to adorn themselves with. Eileen shares the rich narrative behind Made for a Woman, where every piece is a testament to sustainable practices and social responsibility. We tackle the tough questions of affordability in eco-fashion and shine a light on the brand's aspirations to achieve B Corp status, setting a benchmark for the industry by 2024. This episode is a testament to the notion that true beauty in fashion is not merely seen, but deeply felt through its impact on both people and planet.As we draw our chat to a close, Eileen's entrepreneurial spirit teaches us that luxury and sustainability can coexist beautifully. We explore how key performance indicators and meaningful partnerships with luxury fashion houses are crafting a future where African brands are not just participants but leaders in the fashion narrative. Through Eileen's eyes, see how a blend of tradition and innovation can create not just a brand, but a movement that resonates across continents, uplifting women and communities with every stitch. Join the celebration of sustainable fashion at madeforawoman.shop, and be inspired by the power of passion and purposeful business practices.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Unlock the full potential of your memory with Chester Santos, the "International Man of Memory," who transforms the art of recall into an accessible skill for all. From championing the United States National Memory Championship to inspiring audiences worldwide, Chester takes us on a journey through his memory-enhancing techniques. Discover how these strategies are not just for show but offer tangible benefits — like giving students, such as my daughter, an edge during finals week. Hear Chester's own narrative twist, from his days in law school to code and, finally, to the mastery of memory, and how this has shaped his current mission to elevate our cognitive capabilities.Prepare to be entertained and educated as we walk through a memory exercise that's as enjoyable as it is effective. Chester tutors us in creating a lively and colorful story to remember a list of words, proving that improving our memory can indeed be a delightful endeavor. It's not just about the words themselves but how we link them together creatively; Chester's expertise shines as he demonstrates the story method, cementing the notion that memory work can indeed be a joyous affair.As Chester reflects on adapting his seminars for the virtual world during the pandemic, a sense of passion and adaptability resonates. His Memory School is an invitation to explore and expand our mental horizons, and he generously offers a promotional code for listeners eager to embark on this cognitive quest. Join us in thanking Chester for his memory mastery and the wisdom he imparts, ensuring that this episode of Your Brand Amplified leaves an indelible mark on how we perceive and enhance our mental faculties.Learn how to improve your memory! Go to https://www.memoryschool.net/  and provide special code ANIKA to waive the $200 enrollment fee.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Ever wondered how a brand can capture your heart and senses, creating that unforgettable moment you just can't stop talking about? Prepare to have that curiosity satisfied as we sit down with the vibrant Kitty Hart, VP of Client Brand Experience at Heroic Productions, for an insightful journey through the evolving world of experiential marketing. Kitty doesn't just share her story; she peels back layers of this sensory-rich industry, from its tangible goods origins to today's immersive brand adventures.Navigating the fast-paced shift to the digital domain, this episode doesn't shy away from the hurdles and triumphs of virtual events. We celebrate innovative strategies like Adobe's interactive experiences and reminisce on the frosty yet successful Super Bowl Live event – a testament to the magic of meticulous planning and the power of robust audio-visual support. Whether you're a marketing maven or an event enthusiast, the conversation promises a treasure trove of insights into creating impactful experiences on any budget, across any distance.As we look to the horizon of public speaking and experiential strategy, we uncover how the pandemic reshaped the speaker landscape, welcoming a new era of talent adept at virtual engagement. The episode wraps with a powerful message on the underestimated value of seasoned professionals and a call to celebrate the depth they bring to the workforce. Kitty's energetic dialogue leaves us inspired, and I, your host Anika Jackson, promise to keep that inspiration flowing. Get ready to amplify your brand experience with wisdom from the front lines of experiential marketing.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Unlock the full potential of affiliate marketing with Chuck Anderson, a trailblazer who transformed his business trajectory and now reveals how partnerships can drive massive revenue. As your host, I'm thrilled to share a conversation packed with Chuck's game-changing strategies and a treasure trove of expert insights that will empower you to capture your ideal customer's attention and master the webinar game for lead generation. Get ready to discover the pivotal role of selecting affiliates that resonate with your audience and how to turn affiliate relationships into lucrative, long-standing partnerships.Affiliate marketing is more than just a numbers game, and this episode peels back the layers on common blunders that could sabotage your success. We discuss the superiority of free lead-ins over direct event promotion and the art of nurturing your email list into a community of potential customers. Chuck and I will guide you through the nuances of affiliate recruitment, emphasizing the importance of leading with value and fostering genuine connections. This is a deep dive into creating a flexible, relationship-based approach that can revolutionize the way you collaborate with affiliates.As we wrap up, we explore the transformative journey of Clara, a coaching business owner who multiplied her prices and filled webinars through personal networks and partnerships. The episode culminates with a reflection on the untapped potential of affiliate marketing and strategic asset acquisition. Join us as we muse on the profound insights shared and how they can inspire you to elevate your own marketing strategies in the new year. Don't miss out on these eye-opening discussions, and be sure to connect with us on social platforms for more enlightening conversations with extraordinary experts like Chuck.Receive a 20 minute free consultation to discuss how affiliates can promote your event or offer at EventAffiliates.com.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Prepare to be captivated as I, Anika Jackson, engage in a thought-provoking conversation with the legendary Bill Caskey of The Advanced Selling Podcast and Caskey Training. Journey with us as Bill recounts his evolution from a struggling salesman to a top-tier sales coach and author. His pioneering flipped sales model promises an innovative approach for sales professionals eager to transform their technique. Our discussion peels back the layers of traditional sales tactics, revealing the crucial role of addressing a prospect's problems and how this focus can be a true game-changer in the industry.Embark on a deep dive into the essence of trust and personal branding within the sales realm on this edition of Brand Amplified. Bill and I tackle the hurdles of judgment and time constraints, offering up actionable advice to conquer them. Learn how the strategic creation of content across various platforms can cement your reputation as an industry thought leader. This chapter isn't just about selling—it's about authenticity, about serving up real value to your audience, and about the journey to building a lasting personal brand that resonates with customers and peers alike.As the digital age reshapes the world of sales and publishing, Bill shares his foresight on adapting strategies to keep pace with market changes. Discover why he believes the future lies in shorter, more targeted publications as we explore his plans for his upcoming works. We also shine a light on the transformative impact of podcasting and authenticity in fostering both personal and professional growth, along with a mantra that encapsulates the essence of service and purpose. Join us as we unravel the symbiotic relationship between serving others and achieving financial success, and why this philosophy lies at the heart of what we do.Sign up for Caskey's free newsletter - https://billcaskey.com/newsletter-signup/Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Discover the transformative journey of Spencer Carpenter, the maestro behind Outlier Audio, as he orchestrates a symphony of stories from his days of concert booking to pioneering podcast guest connections amidst the pandemic's silence. This episode promises an insider's look at the craft of curating podcast experiences that resonate beyond the airwaves, offering a backstage pass to Spencer's innovative methods that turn voices into valuable narratives.Venture into the world of podcasting where the mic becomes a beacon for authentic expression and personal branding, especially for financial wizards weaving their magic through tales of fiscal triumph. Spencer and I unpack the artistry of podcast storytelling, emphasizing its power to not only enhance SEO but also to sculpt a brand's identity through the candid, deep-rooted conversations that podcasts uniquely provide. This melodic blend of strategy and serendipity reveals how podcasting isn't just about reaching an audience—it's about touching lives and shaping perspectives.As we harmonize the final notes, we peer into the crystal ball of podcasting's future, contemplating how ethical sponsorships and content value will shape tomorrow's narratives. Together with Spencer, we explore the shift towards video podcasts, the nuances of guest appearances, and the dance between maintaining authenticity and embracing modern-day PR tactics. Tune in to this symphony of insights and be inspired to amplify your own voice in the endless podcast landscape.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Get ready to harness the marketing strategies that powerhouses like Adobe use, but tailored for your small or mid-market business. Taylor Frame, the co-founder of Focus Funnels, joins us to share his insights on scaling enterprise-level tactics to fit the unique needs of smaller ventures. He peels back the curtain on how they've catapulted brands to stunning revenue heights and dives into the world of content creation, ad buying, and the surprisingly potent realm of SMS marketing. Imagine a marketing channel that not only reaches your customers directly but also outpaces email in driving sales. That's the reality of SMS, and in our talk with Taylor, we explore how this underutilized tool can become a revenue powerhouse. He gives us the playbook on nurturing customer relationships with value-packed messages that people actually look forward to receiving. And if you think AI is just a buzzword, think again. We talk about how AI is revolutionizing productivity, making it possible for Focus Funnels to support their diverse clientele effectively, especially female entrepreneurs and service-based businesses.Are the days of paid advertising numbered? Not by a long shot, according to Taylor. Paid ads are still king when it comes to business growth, and Taylor gives us a glimpse of what it takes to craft successful campaigns in the ever-changing digital landscape. As privacy standards evolve, so must our strategies, and Taylor's expertise shines as he discusses the importance of staying agile and problem-focused to maintain an edge. So, whether you're a startup or an established brand looking to scale, tune in and take away actionable insights that could reshape your digital marketing approach.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Embark on an exhilarating journey with Nathaniel Harding of Cortado Ventures as we unpack the essence of venture capital from an Oklahoma perspective. Harding's transition from oilfields and Air Force hangars to the cutting edge of investment isn't just intriguing—it's a masterclass in spotting potential where others see barriers. Our discussion cuts deep into the heart of what makes a startup investment-worthy, with a spotlight on the synergy between a passionate team, a disruptive product, and a strategic market approach that Cortado Ventures holds dear.As the world embraced remote connections, Cortadoo Ventures proved that geographical closeness to the first ten customers might just be the golden ticket for startups. Listen to Harding's recount of their meteoric rise amidst the pandemic and hear firsthand how doubling our fundraising goal wasn't just luck—it was a testament to the thirst for innovation in America's mid-continent. And for those who dare to disrupt, discover the "one five 25 rule" that guides Cortado's hand in sculpting the landscape of B2B technology.Before we part, we celebrate the trailblazers who are rewriting the norms in their domains. From NuView's satellite LiDAR technology that's redefining environmental monitoring to an AI pioneer's conquest in the oil industry, these are stories that ignite the investor's imagination. We also nod to the unspoken heroes of work-life harmony in entrepreneurship and the communal embrace that uplifts nascent ventures. A heartfelt thanks to Nathaniel Harding not only for his service but for championing a future where technology meets tenacity. Stay tuned for what's ahead—we guarantee the next episode will elevate your ambitions even higher.https://cortado.ventures/Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!

Ever wondered what it takes to not only excel in entrepreneurship, sales, and cold calling, but also shift your mindset to see challenges as opportunities? Our guest, Robert Poole, founder of Total Business Results, has certainly cracked the code. Starting as an introverted army officer, he embarked on an inspiring journey to become a successful business owner, mastering cold calling, and debunking common myths associated with it. He even shares some insightful tips on how introverts can use their unique listening skills to shine in sales.Poole's experience in manually cold calling, complete with a funny anecdote about accidentally scheduling two meetings with the same person, is nothing short of enlightening. His stories underscore the significance of a good prospect list and the great potential for high-ticket items. Our journey with him doesn't stop there as we further delve into the intriguing process of transitioning from an operator to an owner, emphasizing the need to acquire the right skills to transform a business into a sellable asset.The latter part of our conversation with Poole evolves into a stimulating discussion on the importance of mindset transformation to become a business owner. We talk about the right marketing mix that suits individual businesses, selecting clientele, and the exciting world of business coaching with guest Robert Poole, who is also expanding his services. We conclude with a powerful mantra that Poole lives by: "what happens to me, happens for me." An important reminder that every challenge is an opportunity for growth. Tune in and join us on this insightful journey!Receive a free business strategy session with Robert! Available to the first three listeners who email him at robert@operatortoowner.net and mention the Your Brand Amplified podcast, and he will reach out with a scheduling link.We're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com Join me on PodMatch to start your own journey as a podcast guest!

What if your love for animals and a sense of adventure could lead you to create something extraordinary? Join me in this special episode of Your Brand Amplified, as I chat with Assaf Schlossberg from Animal Love Rescue Center in Costa Rica and Lands in Love Resort. Get ready to be inspired by the heartwarming story of how Assaf's dream turned into not only a successful animal rescue center but also a hotel and adventure center in the beautiful Costa Rican landscape.Discover how Animal Love Rescue Center tirelessly works to find loving homes for rescues, and how they cleverly utilize social media to connect with potential adopters. Learn how they overcome cultural differences between Israelis and Costa Ricans, and how they educate the local community on proper animal care. Plus, find out how they are supporting their employees during these difficult pandemic times.But that's not all! Assaf also shares the ingenious methods his team uses to reach out to celebrities and influencers for fundraising efforts and the importance of tourism for the survival of their rescue center. Listen in as we discuss their future plans and dreams for the center, the animals, and the people involved. This episode will surely leave you feeling inspired and motivated to make a difference in your own unique way!Donate Today!We're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com Join me on PodMatch to start your own journey as a podcast guest!

Have you ever wondered how a strong financial background can impact your journey into entrepreneurship? Join us on Your Brand Amplified as we sit down with Kelly Kennedy, a CPA turned entrepreneur, who shares her insightful story of transitioning from the oil and gas industry to owning a blog writing company. Kelly's candid discussion delves into the crucial role of financial knowledge, lessons learned, and the importance of involving your partner in decision-making.During our conversation, we also explore the potential impact of artificial intelligence (AI) on content writing and search engine optimization. Kelly highlights the necessity of understanding your unique value proposition and being mindful of potential pitfalls on the road to entrepreneurship. We also touch on managing emotions, practicing self-compassion while learning, and recognizing the limitations of AI in producing high-quality content.Beyond his entrepreneurial ventures, Kelly shares her thoughts on carving out an ideal life and the significance of asking the right questions and taking calculated steps to leap into entrepreneurship. We wrap up by celebrating a fantastic milestone of over 200,000 downloads on our podcast and express our gratitude to you, our listeners, for being a part of this incredible journey! So, tune in to gain valuable insights and inspiration from Kelly's experiences and achievements.https://yourblogworks.com/We're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com Join me on PodMatch to start your own journey as a podcast guest!

Anika is a mother, community volunteer, philanthropist, marketing and communications professional. Anika is the founder of Your Brand Amplified®, a popular podcast dedicated to all things marketing, public relations, and entrepreneurship, and creator of The Brand Amplifier program for small business owners and entrepreneurs to develop and strengthen their branding, marketing, and PR strategies. Things we talked about in this episode: What are some of your best examples of brand amplification?   Just how important are media features to amplifying your brand?   Paid ads vs organic traffic?  and much more... Connect with Lucy: Instagram: https://www.instagram.com/mslucyliu Facebook: https://www.facebook.com/mslucyliu Twitter: https://www.twitter.com/mslucyliu LinkedIn: https://www.linkedin.com/in/mslucyliu TikTok: https://www.tiktok.com/@mslucyliu YouTube: https://youtube.com/@mslucyliu Website: https://www.lucyliucoaching.com Podcast: https://www.lucyliucoaching.com/podcast   Wanna double your confidence in 30 seconds?  Get the ultimate secret here:  http://www.confidentandepic.com   Connect With Anika Jackson: Website: https://yourbrandamplified.com Instagram: https://www.instagram.com/amplifywithanika Facebook: https://www.facebook.com/amplifywithanika LinkedIn: https://www.linkedin.com/in/anikajackson TikTok: https://www.tiktok.com/@amplifywithanika  

Anika Jackson talks with Jason Barnard about integrated marketing strategies, but first, brand! Anika Jackson is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at the USC Annenberg School for Communication and Journalism. As a marketer, she has done it all in her decade-long career, including experiential marketing/event production, launch marketing, public relations, digital and influencer. Anika serves as VP of Operations for Full Capacity Marketing and is the founder and host of the Your Brand Amplified® podcast and The Brand Amplifier program for small businesses. Through The Brand Amplifier, her mission is to empower businesses and entrepreneurs to amplify their impact on the world. She is a member of the Intuit Small Business Council, the Advisory Board for the Women in Leadership program at UCSB, and an advisor and thought leader for several local, national, and global nonprofit organizations. Her NPO leadership positions currently include co-founder/board member of Learn Grow Lead, treasurer of InfluenceHers Foundation and new VP of communications for the National Charity League Pier Chapter. By developing an integrated marketing strategy, marketers can increase brand authority and search results while effectively reaching their target audience with a consistent brand identity. Not only does this method streamline messaging across all channels, but it also builds stronger relationships with journalists, ultimately accelerating the growth of your brand. Groovy! In this wonderful episode, Anika Jackson discusses the value of a strong, consistent brand identity. Anika explains the benefits of integrating your marketing efforts across channels and the different strategies for each channel in the PESO model: paid, earned, shared and owned. She also shares brilliant nuggets on establishing authenticity and thought leadership and building relationships in PR.  As always, the show ends with passing the baton…Anika wonderfully passes the virtual baton to next week's incredibly brilliant guest, Amanda Milligan. What you'll learn from Anika Jackson 00:00 Anika Jackson and Jason Barnard 01:20 Anika Jackson's Brand SERP 02:50 Why Building a Strong Brand is Essential for Marketing and PR Strategies 03:47 How to Establish Authenticity and Thought Leadership 06:00 PESO Model: Integrated Marketing Strategies 06:21 Paid Media 06:25 Earned Media 06:45 Shared Media 07:11 Owned Media 09:16 Future of Video Search 11:01 Google Advertising 11:34 Building Brand Awareness Through Shared and Social Channels 14:45 Earned Media Strategy for Branding 15:55 Building Relationships in PR 17:13 Longevity and Patience in PR 20:50 Staying Top of Mind for Journalists 22:40 Consistency in Shared Media Strategy 26:15 Brand Congruence 27:28 Redefining Your Marketing Strategy 30:20 How Can Integrated Marketing Strategies Help with Branded Search 32:12 Passing the Baton: Anika Jackson to Amanda Milligan This episode was recorded live on video April 25th 2023

Anika Jackson talks with Jason Barnard about integrated marketing strategies, but first, brand! Anika Jackson is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at the USC Annenberg School for Communication and Journalism. As a marketer, she has done it all in her decade-long career, including experiential marketing/event production, launch marketing, public relations, digital and influencer. Anika serves as VP of Operations for Full Capacity Marketing and is the founder and host of the Your Brand Amplified® podcast and The Brand Amplifier program for small businesses. Through The Brand Amplifier, her mission is to empower businesses and entrepreneurs to amplify their impact on the world. She is a member of the Intuit Small Business Council, the Advisory Board for the Women in Leadership program at UCSB, and an advisor and thought leader for several local, national, and global nonprofit organizations. Her NPO leadership positions currently include co-founder/board member of Learn Grow Lead, treasurer of InfluenceHers Foundation and new VP of communications for the National Charity League Pier Chapter. By developing an integrated marketing strategy, marketers can increase brand authority and search results while effectively reaching their target audience with a consistent brand identity. Not only does this method streamline messaging across all channels, but it also builds stronger relationships with journalists, ultimately accelerating the growth of your brand. Groovy! In this wonderful episode, Anika Jackson discusses the value of a strong, consistent brand identity. Anika explains the benefits of integrating your marketing efforts across channels and the different strategies for each channel in the PESO model: paid, earned, shared and owned. She also shares brilliant nuggets on establishing authenticity and thought leadership and building relationships in PR.  As always, the show ends with passing the baton…Anika wonderfully passes the virtual baton to next week's incredibly brilliant guest, Amanda Milligan. What you'll learn from Anika Jackson 00:00 Anika Jackson and Jason Barnard 01:20 Anika Jackson's Brand SERP 02:50 Why Building a Strong Brand is Essential for Marketing and PR Strategies 03:47 How to Establish Authenticity and Thought Leadership 06:00 PESO Model: Integrated Marketing Strategies 06:21 Paid Media 06:25 Earned Media 06:45 Shared Media 07:11 Owned Media 09:16 Future of Video Search 11:01 Google Advertising 11:34 Building Brand Awareness Through Shared and Social Channels 14:45 Earned Media Strategy for Branding 15:55 Building Relationships in PR 17:13 Longevity and Patience in PR 20:50 Staying Top of Mind for Journalists 22:40 Consistency in Shared Media Strategy 26:15 Brand Congruence 27:28 Redefining Your Marketing Strategy 30:20 How Can Integrated Marketing Strategies Help with Branded Search 32:12 Passing the Baton: Anika Jackson to Amanda Milligan This episode was recorded live on video April 25th 2023

In this episode of Your Brand Amplified® by Anika Jackson, I was able to share my story of how I went from a successful corporate VP to a lightworker and business coach, and how I help clients create intentional businesses that fulfill purpose. You will learn: How to integrate your business and personal life for fulfillment The importance of values in business relationships The surprising power of consistency in manifesting your dreams You can go listen to the entire episode now! Always go to https://www.disruptnowprogram.com/media to read all the details about this episode.    

Rich Kozak is a leader and an expert in helping businesses and professionals strategically maximize the impact of the branding process. He insists that clients maintain the integrity of the brand and "never cross the credibility line". He listens and identifies what is at the heart of the brand and how large a "footprint" the brand can have on the world and the people it touches. The simple but masterful process with which he organizes and defines the brand serves businesses well in creating the "Language-of-the-Brand" which enables the brand to take credit for its achievements and characteristics. The clean logic and process of preparing for digital marketing is a missing skill among businesses, and its results are distinguishing for those businesses diligently committed to growth and setting themselves apart to be seen as outstanding.In this episode of "Your Brand Amplified," listeners will learn:1. The importance of defining and language a brand to achieve unique credit in consistent language that transfers energy.2. The significance of authenticity in personal branding and understanding who you are as a brand.3. How to create a clear and unique brand through workshops and resources offered by Rich Kozak, founder and CEO of Impact-Driven Publishing and Rich Brands.https://thebrandyouwillbecome.com/We're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com

Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. In Anika's newest role, she is VP of Operations for Full Capacity Marketing, a full service agency focused on uplifting workforce development and educational institutions. Anika is the founder of Your Brand Amplified®, a popular podcast dedicated to all things marketing, public relations, and entrepreneurship, and creator of The Brand Amplifier program for small business owners and entrepreneurs to develop and strengthen their branding, marketing, and PR strategies.

Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. 100+ words: Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. Anika serves as VP of Operations for Full Capacity Marketing and is the founder and host of the Your Brand Amplified® podcast and The Brand Amplifier program for small businesses. Her mission with The Brand Amplifier is to empower cause driven businesses and entrepreneurs to amplify their impact in the world. She is a member of the QuickBooks Small Business Council, the Advisory Board for the Women in Leadership program at UCSB, and advisor and thought leader for multiple local, national and global non-profits. Free strategy call for listeners - https://calendly.com/anika-pr/podcast-freebie-strategy-session?back=1&month=2023-01 yourbrandamplified.com https://amplifywithanika.com/strategysession --- Send in a voice message: https://podcasters.spotify.com/pod/show/mdntv/message

Gary Pageau of the Dead Pixels Society talks with Anika Jackson, founder of Your Brand Amplified. In this interview, Jackson talks about branding and social media practices for small and medium-sized businesses. Jackson is the founder and chief strategist for Your Brand Amplified, a marketing and communications agency, and host of the podcast by the same name. As a Marcom executive, she has done it all including experiential marketing/event production, launch marketing, public relations, digital, and influencer throughout her multiple-decade career. She is also an adjunct professor at USC.Mediaclip Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and our Facebook group, The Dead Pixels Society. Leave a review on Apple and on Podchaser. Interested in being a guest? Click here for details.Produced by Gary PageauEdited by Olivia Pageau

In this episode, Bill talks to the Founder and Chief Strategist of Your Brand Amplified®, Anika Jackson, about how authenticity can help you create your personal brand and get you the right audience. She also shares tips and strategies to make the best out of your ads and content on any social media platform.   Anika is a mother, community volunteer, philanthropist, marketing and communications strategist, and podcast host. As a Marcom executive, she has done it all, including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple-decade career.   She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB's PaCE; advisor for Junior League of Los Angeles' 2022 – 2023 President; founding board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League's Pier Chapter.   In Anika's newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in Public Relations about Public Relations and Branding.   Learn more about Anika: Website: https://yourbrandamplified.co/ LinkedIn: https://www.linkedin.com/in/anikajackson/ FB: https://www.facebook.com/amplifywithanika IG: https://www.instagram.com/amplifywithanika/ Email: anika@yourbrandamplified.co   Listen to her podcast: https://yourbrandamplified.co/podcast/ Show notes: [0:19] Who is Anika Jackson? [1:15] What works for companies today in terms of branding and getting customers organically? [7:00] Is it best for people to post the same content on all the platforms on the same day? [10:25] How do you find the right audience? [14:04] Are short reels more effective? [17:11] Who are the people Anika can help? [20:12] Where to find Anika [20:59] What does money mean to Anika? [24:31] Outro   Connect with Bill Bloom  Web: https://www.bloomfinancialco.com/ https://bloomfinancialco.kartra.com/page/bNJ87 Email: bill@bloomfinancial.us  LinkedIn: https://www.linkedin.com/in/bloomfinancial/ FB: https://www.facebook.com/retireasyoudesirepodcast     Securities and investment advisory services offered through Woodbury Financial Services, Inc. (WFS) member FINRA/SIPC. WFS. is separately owned and other entities and/or marketing names, products or services referenced here are independent of WFS.   Views expressed in this podcast are for general informational purposes only and are not intended to provide or be a substitute for specific professional financial, tax or legal advice or recommendations for any individuals. Information is based on sources believed to be reliable; however, their accuracy or completeness cannot be guaranteed.

Anika is a mother, community volunteer, philanthropist, and communications and marketing strategist. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. Currently, Anika is the founder of Your Brand Amplified®. Your Brand Amplified is the name of a popular podcast dedicated to all things marketing, public relations, and entrepreneurship, as well as a strategic communication firm based in Los Angeles focused on cause driven businesses and entrepreneurs to empower, celebrate, and amplify their impact in the world, with an emphasis on entertainment, minority entrepreneurs, nonprofits, and tech. Most recently, she was VP of Marketing for Bastion Elevate, the US marketing arm of Bastion Agency. She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB's PACE; advisor for Junior League of Los Angeles' 2022 - 2023 President; founding board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League's Pier Chapter.

With Brand Strategist Anika Jackson we talk about the importance of finding and talking about your story, integrated marketing (what even is that?) The biggest mistake we make with our brand. Anika is a mother, community volunteer, philanthropist, and brand strategist. So we inevitably talk about how she makes it all work.How to find your sellable storyWhat if you feel like no one is interested in your story? Or that you don't really have a strong story?Everyone has a story. For most people its something that motivated you do to this.People don't want to just buy a product they want to buy from youQuestions to help you draw out your story:- Start with your why - often this has the personal narrative - What are you solving? Top TipsStart small with smaller podcasts and publicationsGet comfortable with your speaking, practise your pitch and storyWhat is the biggest mistake people make with their branding? Reluctance to Share your story.  Listen to the full episode at The Freedom Project Podcast:https://sueparker.io/?p=394Listen to Your Brand Amplified with Anikahttps://amplifywithanika.com/ 

 Anika is a mother, community volunteer, philanthropist, brand strategist and podcast host for Your Brand Amplified©. She has done it all as a marketer—experiential marketing/ event production, launch marketing, public relations, digital and influencer—throughout her multiple decade career. Today she speaks to us about Marketing and Branding for dealmakers!