Bricks & Bytes

"Bringing in a CRO too early is the death of any business. It's like bringing in Lewis Hamilton and saying drive my Fiat in a school zone."In today's episode of the Bricks & Bytes, we had Ricky from Deep Space and we got to learn about why most founders hire the wrong sales leadership at the wrong time, how to scale from zero to unicorn status, and the brutal reality of go-to-market in construction tech... and many more!Ricky took simPro from $10M to over $1B valuation as their first CRO. Now he's doing it again with Deep Space while running his own venture fund.Tune in to find out about:✅ The exact revenue stage when you should hire a CRO (hint: it's not when you think)✅ Why construction sales still requires picking up the phone in 2025✅ How to build repeatable sales processes that actually work in AEC✅ The real difference between good and bad revenue leadersListen now on Spotify and learn from someone who's actually built the playbook.Chapters00:00 Intro01:50 Introduction and Guest Background05:48 Ricky's Journey in Tech and Venture Capital09:56 The Role of a Chief Revenue Officer (CRO)13:56 Sales Strategies and Market Adaptation17:51 Building Trust and Value in Sales21:46 Hiring Sales Reps and Team Dynamics25:38 Identifying the Right CRO for Your Business29:49 Metrics for Evaluating a CRO33:55 Advice for Early-Stage Founders36:01 Marketing and Content Strategy in AEC Tech37:54 Navigating Domain Expertise in Marketing41:15 Understanding the Sales Cycle Touchpoints43:49 Essential Tools for Early-Stage Businesses45:51 Deep Space: The Future of Construction Management Software52:52 Transparent Pricing in Software Solutions53:46 The Evolution of Product Management55:50 Balancing AI Adoption with Business Strategy57:52 Analyzing Ricky's LinkedIn Insights

"We're in an industry that loves ROI calculators... but the industry has built some sort of skepticism to these ROI calculators."This reality check from David Horesh hit different.In today's episode of Bricks and Bytes, we had David Horesh and we got to learn about why construction marketing is still a blue ocean, how to avoid the handshake trap, and why memes might be your secret weapon... and many more!Tune in to find out about:✅ Why understanding construction jargon is make-or-break for tech marketers✅ The leaky bucket problem killing your sales funnel✅ How AI agents can replace entire marketing teams✅ Why construction professionals want memes with their morning coffeeDavid spent 7 years helping construction tech companies go from zero to serious ARR. His insights on digital marketing in a traditional industry will change how you think about go-to-market.Listen now on Spotify and discover what most construction tech founders get wrong about marketing.----------Chapters00:00 Intro01:52 Introduction to David Horesh and His Journey04:50 Understanding Go-To-Market Strategies07:52 The Importance of Knowing Your Customer10:52 Defining Go-To-Market Team Structures13:50 Navigating Change in the Construction Industry16:54 Building Relationships and Network Effects19:43 The Role of ROI in Marketing Strategies22:54 Marketing Channels in Construction26:00 Leveraging Digital Marketing in Construction28:42 Creating Engaging Content for the Industry38:22 Building Relationships in Marketing40:37 From Traffic to Sales: The Conversion Process43:27 The Importance of Awareness and Trust48:52 Understanding the Marketing Funnel55:58 Recruiting the Right Marketing Talent01:01:51 Leveraging AI in Marketing01:04:51 Measuring Marketing Success

"Pen and paper is still one of the largest competitors that construction tech has."That's what Kalyn Lengieza, owner of Grindstone Consultants, told us during our latest conversation. And honestly, it hit different.In today's episode of Bricks & Bytes, we had Kalyn and we got to learn about why authenticity beats fancy tech features, how relationships still drive deals in our industry, and the real secrets behind successful construction tech marketing... and many more!Tune in to find out about: ✅ Why deals still get done on golf courses and job site trailers ✅ The time, talent, treasure framework for resource allocation ✅ How to use AI and tools like Gong to understand your customers better ✅ Why most construction tech companies are positioning themselves wrongThis episode is packed with actionable insights for founders, marketers, and anyone trying to crack the construction tech code.Listen now on Spotify and let us know what resonates with you in the comments.---------------# Podcast Timestamps00:00 Intro01:56 Introduction and Unique Connections05:10 The Importance of Authenticity in Construction Tech Marketing07:46 Kalyn's Role and Daily Involvement in Grindstone10:55 Building Relationships and Customer Acquisition Costs14:00 Leveraging AI and Tools for Marketing Efficiency16:41 Time, Talent, and Treasure Framework for Startups19:53 Prioritizing Marketing and Sales Initiatives22:47 Testing and Iterating Marketing Strategies26:03 Maintaining Customer Touchpoints and Nurturing Relationships28:54 Final Thoughts on Marketing in Construction Tech32:50 Creating a Cohesive Marketing Strategy34:58 Winning at Product Marketing36:07 Understanding Your Customers37:48 Common Positioning Mistakes41:08 Effective Messaging Frameworks42:57 Tailoring Messaging for Different Personas47:59 Key Metrics for Success52:33 Generating Qualified Leads55:53 The Best Channels for Customer Engagement59:17 Radical Changes in Go-to-Market Strategies

"I can't tell you how many times I'm on LinkedIn, see an AEC tech company post something, click their profile, and have NO IDEA what they do."That's Kevin Ferguson speaking - and if a product marketing expert in our industry can't figure out what these companies do, what chance do customers have?In today's episode of Bricks & Bytes, we had Kevin and we got to learn about why most AEC startups are failing at basic messaging, the real difference between hype and reality in construction tech, and how to actually position products that sell... and many more!Tune in to find out about:✅ Why 2,000+ AEC tech companies can't explain what they do ✅ The one thing that kills more startups than bad products ✅ How to break through the noise in a relationship-driven industry✅ Why your website is actually your biggest sales toolThis episode will change how you think about marketing in construction tech.Listen now on Spotify and let us know what resonates with you.------------Chapters00:00 Intro01:47 Introduction to AEC Marketing and Kevin Ferguson06:58 The Importance of Clear Messaging in AEC Tech11:38 Niche Marketing in AEC Technology16:52 Identifying Target Personas in AEC Tech21:51 The Role of Customer Feedback in Messaging26:49 Balancing Product Quality and Marketing31:43 Effective Product Positioning Strategies36:56 The Importance of Clarity in Messaging38:07 Choosing the Right Medium for Communication39:36 Building Trust in Relationships40:36 Leveraging Owned Channels for Marketing42:36 Breaking Down Complexity in Product Messaging45:46 Evolving Messaging with Product Development47:01 Strategies for Successful Product Launches54:31 Post-Launch Evaluation and Metrics1:02:00 Lessons from Microsoft for Product Marketing

"WhatsApp processes billion-dollar construction orders while ERPs sit unused as glorified data entry systems in Africa.."In today's episode of Bricks & Bytes, we had Kagure Wamunyu from Jumba and we got to learn about how African tech companies must build entire ecosystems from scratch, why 60% of Kenya's GDP runs on mobile money, and how construction distribution works in emerging markets... and many more!Tune in to find out about: ✅ How Uber Kenya became the first 100% cash market using manual Excel reconciliation ✅ Why Kenyans build homes instead of buying them due to 15% mortgage rates✅ The reality of building construction tech in Africa where you become multiple businesses ✅ How WhatsApp has become the primary business operating system across African companiesFrom civil engineering to dropping out of Oxford PhD to revolutionize construction supply chains across Africa, Kagure shares the untold story of adapting global tech solutions to local market realities.Her journey from handling driver strikes as Uber's face in Kenya to building Jumba shows how founders in emerging markets navigate challenges that don't exist elsewhere.Watch now on Youtube to hear the full conversation about building in markets where traditional assumptions don't apply.00:00 Intro01:55 Kagure's Journey: From Nairobi to Tech Innovator04:52 The Uber Experience: Adapting Technology to Local Markets07:53 Understanding Mobile Money: The Backbone of Kenyan Transactions10:53 Navigating Challenges: From Uber to EdTech13:59 The Birth of Jumba: Merging Construction and Technology16:48 Jumba's Business Model: Connecting Hardware Stores and Manufacturers20:09 Strategic Product Focus: Cement, Steel, and Beyond22:56 Scaling Operations: The Role of Hardware Stores in Construction25:45 SaaS Development: Building Technology for the Construction Industry28:30 Streamlining Financial Processes with SaaS29:35 Building Tech Products in Africa34:35 Navigating Talent and Fundraising in Kenya39:35 Understanding African Market Dynamics43:54 Sales Strategies in Construction Tech48:30 Challenges and Advantages of Being a Female Founder49:57 Lessons Learned and Future Ambitions

"We reacted too late to the labor shortage. Now we need to work smarter - it has to happen."In today's episode of Bricks & Bytes, we had Tyler Campbell, host of Construction Brothers Podcast, and we got to learn about why construction tech keeps failing, the reality behind the $13 trillion industry myth, and how major projects still run on Excel spreadsheets... and many more!Tyler shared eye-opening insights from his journey building FieldProof and interviewing hundreds of industry leaders.Tune in to find out about:✅ Why RFIs have become weapons for project delays ✅ The real reason construction apps fail to get field adoption ✅ How a £100 million project runs entirely on Excel ✅ Why robotics and AI agents are the only path forwardThe construction industry is more fragmented than we think. Time to face the hard truths about where we're heading.Watch now on Youtube to hear the full conversation about construction's biggest challenges and what comes next.--------------Chapters00:00 Intro01:50 Introduction and Podcast Origins04:53 The Fragmentation of the Construction Industry07:43 The Journey of Starting a Podcast13:50 Content Creation and Audience Engagement19:55 Challenges and Issues in the Construction Industry28:14 Comparing Construction Markets: US vs UK32:04 Mindset and Risk-Taking in Construction36:17 The Role of Technology in Construction39:36 Data Collection Challenges in Construction44:44 The Future of Robotics in Construction51:21 Human-Centric Technology in Construction

This physicist turned construction revolutionary by building houses faster than McDonald's serves burgers!In this episode of Bricks & Bytes, we sits down with Oleg, co-founder of Cuby, who's cracked the code on industrial-scale homebuilding with mobile micro-factories that can pump out a 2,000 sq ft house every single day.Key topics discussed:Why construction is still stuck in the stone age (and how Cuby is dragging it into the future)The mobile micro-factory concept: bringing manufacturing directly to construction sitesHow they're producing homes at $100/sq ft with just 4-person assembly teamsThe IKEA + Starbucks approach to standardized, quality housingWhy most construction tech startups fail (and what Cuby does differently)400,000+ engineering hours invested in solving the "kit of parts" puzzlePlans to deploy 200 factories across the US in the next 10 years"If you solve the logistic problem, you will solve the construction problem. But one of the main problems is not easy just to solve the logistic problem. Because we are speaking not only related the logistic of materials. This is the logistic of tools. This is the logistic of information. This is the logistic of assembling." - OlegFrom lean manufacturing principles borrowed from Toyota to AI-powered quality control, discover how this team is industrializing an industry that hasn't changed since Jesus was a carpenter.

"I make a horrible employee. I'm not a good employee at a big company."That's how Nitin Bhandari, third-time founder and CEO of Planera, describes why he keeps starting companies instead of joining them.In today's episode of Bricks & Bytes, we had Nitin Bhandari and we got to learn about his journey from wireless networks to construction tech, the critical mistakes first-time founders make, and why scheduling software has stayed stuck in the stone age while every other industry moved forward... and many more!Tune in to find out about:✅ Why he spent 9 months just learning construction before building anything✅ How he landed customers who wanted to invest their own money in his company✅ The real reason construction scheduling is broken (it's not what you think)✅ Why hiring for culture fit matters more than most founders realizeListen now on Spotify and discover how an outsider is transforming one of construction's most critical workflows.

"We don't want this data to exist because if the owner knows it exists, they'll be all over us."This shocking confession from a contractor reveals the massive information gap plaguing the $2 trillion construction industry.In today's episode of Bricks & Bytes, we had Ardalan Khosrowpour, CEO of OnsiteIQ, and we got to learn about why contractors intentionally hide project data from owners, how 95% of construction projects don't even use their BIM models, and the brutal reality of 3% profit margins that force underbidding... and many more!Tune in to find out about:✅ Why the construction industry suffers from deliberate information asymmetry✅ How network effects can create monopolies in vertical markets✅ The stark difference between contractor mindset ($1.5M profit) vs owner mindset ($150M asset)✅ Why selling to capital allocators beats selling to contractors every timeListen now on Spotify to discover how one founder is revolutionizing construction oversight by working with owners instead of contractors.-------------------------Chapters00:00 Intro01:45 The Power of Network Effects in Real Estate04:47 Understanding the Construction Intelligence Platform07:38 Data Capture and Its Impact on Project Management10:40 Misalignment of Incentives in Construction13:46 The Role of Transparency in Construction Projects16:44 Challenges in Selling Technology to Owners19:52 Monitoring and Analyzing Construction Progress22:45 Quality Control and Data Comparison in Construction34:14 Building a Data-Driven Construction Model39:45 Challenges in Selling to Owners43:13 Outbound Sales Strategies and Market Dynamics48:59 Generating Demand Through Product Value54:25 Defensibility and Competition in the Market

Could mobile factories revolutionize homebuilding and solve the housing crisis? One company thinks they've cracked the code.In this episode of Bricks & Bytes, we sit down with Alex Gample, co-founder of Cuby, who's tackling America's housing shortage with a radical approach: containerized micro-factories that can be deployed anywhere to manufacture homes at $100-110 per square foot—significantly cheaper than traditional construction.Key topics discussed:How Cuby's mobile micro-factories work and why they chose a distributed model over gigafactoriesThe company's ambitious plan to deploy 275 factories over the next decadeWhy construction productivity hasn't improved in decades while other industries have transformedHow they're using unskilled labor with advanced software guidance to replace skilled construction workersThe regulatory challenges that have killed previous housing innovation attemptsTheir partnership model with local developers and the economics behind itWhy Eastern European engineering talent is giving them a 7-10x cost advantageThe three-phase master plan from factory deployment to vertical integration"For every seven folks that now retire from the construction industry, only one replaces them... nine out of 10 times no one even has in their immediate circle someone that swings a hammer."Discover how Cuby is reimagining homebuilding from the ground up, why their "antithesis" approach might succeed where others have failed, and what it could mean for making homeownership accessible again.

"Most software companies either get acquired or go out of business. If you start doing really well, they're either going to copy you or buy you."In today's episode of Bricks and Bytes, we had Geoff Tarrant from Payapps and we got to learn about how a $600 million construction tech exit really happens, why Australian startups must expand globally, and the brutal truth about fundraising timing... and many more!Tune in to find out about:✅ Why construction tech companies never IPO and always get acquired instead✅ The mistake founders make when expanding to new markets too early✅ How to build relationships with potential acquirers years before selling✅ Why raising money too late kills more startups than anything elseGeoff shared incredible insights from building PayApps from a CFO's monthly nightmare into a tens-of-millions revenue business that Autodesk couldn't ignore. His investment banking background gives him a unique perspective on what really drives acquisitions and why timing everything wrong can destroy even great companies.Listen now on Spotify to discover the real playbook for construction tech exits and what founders get dangerously wrong.=============Chapters01:41 – Intro & Acquisition Overview04:34 – How Claims Are Evolving in Construction07:41 – Market Dynamics & Competitive Landscape10:30 – The Role of Independent Players in ConTech13:45 – Inside the Acquisition: Strategy & Timing16:49 – What Happens After: Post-Acquisition Integration19:37 – Winning Customers: Acquisition Strategies That Work22:31 – Going Global: Expansion & Market Entry36:58 – Hard Truths: Challenges in New Markets42:13 – Product-Market Fit: Why It Matters More Than Ever47:58 – Team Building at Scale52:55 – Raising Capital & Managing Dilution01:00:39 – What's Next: AI & The Future of ConTech01:03:59 – Where the Opportunities Are: Shifting Construction Markets

Most insurance carriers use 5-10 different systems just to price one submission. One CEO figured out how to do it in 12 hours instead of weeks.In today's episode of Bricks & Bytes, we had Justin Levine and we got to learn about how he's revolutionizing construction insurance by rewarding tech adoption, scaling to double-digit millions in revenue, and why reality capture tools reduce claims by 40-50%... and many more!Tune in to find out about: ✅ How Shepherd shifts tech funding from contractors to insurance providers ✅ Why underwriters completely ignore technology when pricing policies ✅ The broken insurance process that takes weeks vs their 12-hour turnaround ✅ How construction tech partnerships create win-win scenarios for everyoneJustin's journey from civil engineer to risk manager to successful exit with TradeTap to building Shepherd shows exactly how deep industry knowledge combined with the right business model can disrupt billion-dollar markets.Listen now on Spotify to hear the full conversation about transforming construction insurance.Chapters---------------Chapters00:00 Introduction to Shepherd and Its Business Model04:53 The Evolution of TradeTap and Its Acquisition10:08 Transitioning from Startups to Corporate Culture14:52 The Unique Approach of Shepherd in Insurance19:59 Understanding the Underwriting Process and Technology's Role25:01 Shepherd's Market Position and Customer Base35:40 Understanding the Enterprise Sales Model43:41 Go-to-Market Strategy and Sales Dynamics51:07 Organizing for Growth and Market Fit01:00:28 Partnership Philosophy and Building Relationships

Lost $100,000 before even breaking ground on a construction projectIt happens more often than you think in the construction industry.In today's episode of Bricks, Bucks & Bytes, we had Victor Zhang from Trestle and we got to learn about the hidden profit leaks in construction, why phone calls still beat emails in B2B sales, and how AI is actually being used in construction tech... and many more!Tune in to find out about:✅ Why construction companies lose money before projects even start✅ The real reason email marketing fails with general contractors✅ How proprietary data creates stronger defensibility than AI algorithms✅ Why now is the perfect time to start a construction tech companyVictor shared real examples from his 15 years as a civil engineer and how he built Trestle into an AI-driven risk management platform for general contractors.The talent shortage in construction is so severe that if your startup fails, there will be more jobs waiting for you than when you left.Listen now on Spotify to hear the full conversation about building in the construction tech space.

"Construction scheduling is completely broken. We're still using PDF files and sticky notes to manage million-dollar projects."In today's episode of Bricks & Bytes, we had Patrick Hennessy from Harkins Builders and we got to learn about why traditional project management tools are failing the construction industry, how AI could revolutionize daily site operations, and the brutal truth about construction tech pricing... and many more!Patrick runs planning and analytics for a $600M general contractor and shares unfiltered insights from the trenches of construction technology adoption.Tune in to find out about:✅ Why Primavera P6 and traditional scheduling software creates more problems than it solves✅ How AI daily briefs could replace morning huddles and transform job site management✅ The real reason construction software pricing is getting out of control and what contractors should demand✅ Why construction tech websites are completely useless and how startups are losing millions in delayed sales cyclesListen now on Spotify and get the inside perspective on where construction technology is actually heading from someone who evaluates and implements it every day.----------Chapters00:00 March Madness and Personal Reflections01:15 Understanding Project Controls at Harkins Builders04:06 The Role of Technology in Project Management09:17 Harkins Builders: Company Size and Structure11:36 Innovation in Construction: VDC vs. Project Controls13:01 Evaluating Scheduling Software: The Future of Collaboration16:06 Traditional vs. Modern Scheduling Practices20:14 Data Collection and Its Impact on Scheduling25:28 Accelerating Tech Adoption in Construction29:32 The Quest for Comprehensive Software Solutions33:29 The Importance of Clear Messaging in Construction Tech37:16 Navigating Cold Outreach and Sales Tactics41:15 The Challenge of Point Solutions vs. Comprehensive Platforms44:46 Understanding Pricing Models in Construction Software55:32 The Impact of AI on Construction Processes

You may price a job for two years just to get the chance to build it."That's the brutal reality Trey Darnell shared about construction sales today.In today's episode of Bricks & Bytes, we had Trey Darnell, Director of Sales at Ediphi, and we got to learn about why construction tech sales is completely broken, how most salespeople get it wrong, and why the industry desperately needs a new approach... and many more!Trey went from writing user guides on construction sites to becoming a sales leader at one of the hottest pre-construction tech companies. His journey reveals hard truths about our industry.Tune in to find out about:✅ Why 90% of construction salespeople fail at their job ✅ The hidden cost of pricing jobs for years without winning them ✅ Why platforms are becoming "jack of all trades, master of none" ✅ How to sell construction tech without being another annoying vendorThis episode will change how you think about buying and selling construction technology.Listen now on Spotify and let us know what you think in the comments.---------------Chapters# Chapters00:00 Intro00:03:00 Introduction and Background of Trey Darnell00:06:02 Challenges in Construction and BIM Advocacy00:08:50 Transition to Construction Tech and PlanGrid Experience00:12:10 Sales as a Consulting Approach00:15:14 Joining Edify and the Evolution of Pre-Construction Solutions00:20:58 Go-to-Market Strategy for Edify00:27:01 Building Relationships and Understanding Client Needs00:33:07 Understanding Time to Value in Construction Tech00:37:01 Successful Go-to-Market Strategies00:41:10 Sales Cycle Dynamics and Compression Strategies00:46:38 Navigating Small vs. Large Accounts00:52:02 Pricing Strategies and Negotiation00:54:29 Traits of Successful Salespeople in Construction Tech00:57:36 Gaining Experience in the Construction Industry00:59:13 Advice for Newcomers in Construction Tech Sales01:00:41 When to Hire a Sales Leader

"When we launched PlanGrid, it was the only enterprise product on the iPad. Even Facebook refused to make an iPad app because Zuckerberg didn't believe in it."In today's episode of Bricks, Bucks & Bytes, we had Ralph Gootee and we got to learn about how PlanGrid became the first enterprise app on iPad, the brutal year-long acquisition process, and why pricing decisions can make or break your startup... and many more!Tune in to find out about: ✅ Why iPad was crucial to PlanGrid's success when even Facebook refused to build an iPad app ✅ The $17,000 marketing hack that involved giving away free iPads to customers ✅ How having 5 co-founders worked despite conventional wisdom saying otherwise ✅ Why AI augments engineers but won't replace them anytime soonListen now on Spotify to hear the full story behind one of construction tech's biggest exits and what Ralph is building next with TigerEye.# Chapters00:00 Intro01:45 The Journey of PlanGrid: From Startup to Acquisition11:37 Product Development and Market Fit: Lessons Learned21:44 Navigating the Acquisition Landscape: Strategies and Insights31:41 The Role of AI in Construction: Opportunities and Challenges41:49 Building for Success: Founder's Mindset and Company Culture29:49 From Idea to Prototype: The Birth of a Startup31:18 Y Combinator: The Turning Point for PlanGrid33:39 Building a Team: The Importance of Co-Founders39:45 Solo Founders vs. Co-Founders: A Comparative Insight42:40 User Acquisition: The Power of Viral Growth in Construction46:44 Pricing Strategies: Lessons Learned from PlanGrid53:54 Hiring the Best: Building a Legacy at PlanGrid54:28 The Legacy of Plangrid and Its Impact on the Industry54:58 Challenges in Recruiting and Building a Team56:26 The Importance of Hiring the Right People58:54 Scaling Challenges and the Need for Fast Decisions01:02:13 Emerging Companies in Construction Tech01:03:18 Lessons Learned from Building Plangrid01:07:12 The Role of AI in Software Development01:13:08 Introducing TigerEye: A New Venture01:20:59 Evaluating ROI in Construction Tech

"Elite sales leaders don't just hire sellers - they hire 'pirates and romantics' who can thrive in chaos when everything's broken."In today's episode of Bricks & Bytes, we had Scotland Foss, who helped build PlanGrid before its $1B acquisition by Autodesk. Scotland shared his proven playbook for construction tech go-to-market success from his journey across multiple ventures.Tune in to find out about: ✅ Why product-market fit must come before hiring salespeople ✅ The power of "mutual action plans" in closing complex deals ✅ How PlanGrid's freemium strategy created viral adoption on job sites ✅ Why unlimited user pricing models work better than per-seat in construction ✅ How a 90-second video convinced a CEO to take a 2-hour meetingListen now on Spotify to hear Scotland's insights on building successful construction tech sales organizations in challenging market conditions.

"I remember bringing Tracy Young to my job site when PlanGrid was just an MVP. She offered us the software for free - we just needed to provide the iPads. My PM and PX didn't get it. They told me, 'Don't waste my time like that again.'"In today's episode of Bricks & Bytes, we had Tom Feliz share his journey from construction sites to tech leadership at Data Grid. Tom unpacks the secrets behind effective Go-To-Market strategies in construction tech, drawing from his experiences at OpenSpace, Autodesk, and more.Tune in to find out about:✅ Why solving real industry pain points is the foundation of any successful ConTech product✅ How to identify your Ideal Customer Profile across the construction value chain✅ Why the construction volume pricing model needs to change✅ The emergence of the "Go-To-Market Engineer" and how AI is transforming salesListen to the full episode on Spotify to learn how Tom closed 5 enterprise deals in one week and why he believes agentic AI is the future of construction.------------Chapters00:00 Intro02:30 Introduction to the Conversation07:30 Tom Feliz's Journey in Construction Tech12:37 Key Components of a Successful Go-To-Market Strategy17:42 Understanding the Construction Industry's Unique Challenges22:21 Identifying Ideal Customer Profiles (ICPs) in Construction Tech27:36 Navigating the Buying Process Across Different Company Sizes31:26 The Importance of Social Proof in Construction Tech32:23 Targeting the Mid-Market: A Strategic Approach35:18 Navigating Enterprise Sales in Construction37:19 Freemium Models and Proof of Value38:47 Rethinking Pricing Models in Construction Tech41:50 The Role of FOMO in Sales Conversations45:37 Key Metrics for Construction Tech Success49:47 The Personal Connection to Construction51:38 The Impact of Our Actions52:32 Tools for Go-To-Market Success54:24 The Rise of Agentic AI in Sales58:33 The Importance of Discovery in Sales01:04:35 Resource Allocation in Sales Strategy01:06:37 Traits of a Great Salesperson01:09:36 When to Hire a Head of Sales

"53% of the construction workforce is expected to retire by 2036. And that number is going up, not down."In today's episode of Bricks & Bytes, we had Kris from Procore and we got to learn about their just-released Future State of Construction 2025 report, which reveals how technology will transform productivity, design, decision-making, and the workforce crisis.Tune in to find out about:✅ Why contractors, not architects, will own more of the design process in the future✅ How construction teams lose 18% of project time just searching for information✅ The shift from "gut feeling" decisions to data-driven insights using AI✅ Why Procore is building "Agent Studio" to create company-specific AI you can actually trustListen now on Spotify and discover how construction's digital transformation is finally solving its biggest challenges.-----------------Chapters00:00 Intro02:50 Introduction and Industry Growth03:49 Leadership Changes at Procore04:51 The Future State of Construction Report06:47 Future of Productivity in Construction13:59 Addressing Data Search Challenges17:49 Rework and Its Causes19:46 Future of Design and Automation22:54 Case Studies in Construction Technology26:59 Future of Workforce and Talent Retention 38:25 The Intersection of Opportunity and Wealth in Construction39:00 Cultural Drivers in the Construction Industry42:21 Data-Driven Decision Making in Construction46:48 Building Trust in AI and Automation54:55 The Future of Design in Construction01:06:09 Inspiring Transformation in the Construction Industry

"The best salespeople don't need to talk about their successes - they focus on what went wrong and how to improve. At Joist AI, we don't want to hear about past wins, only lessons learned."In today's episode of Bricks and Bytes, We had Anton Marinovich from Joist AI and he shared his construction tech go-to-market journey from my father's masonry business to leading sales at Contentful, HoloBuilder, and now Joist AI.Tune in to find out about:✅ Why matching your product to workflows is crucial in construction tech✅ How simplicity in sales compensation drives the right behaviors✅ Why grit and consistency separate average salespeople from top performers✅ The importance of transparency in building trust with construction clientsListen now on Spotify to hear insights on building effective go-to-market strategies in construction tech!--------Chapters00:00 Intro00:04 Introduction and Background07:01 Journey into Construction Tech10:00 Sales Strategies and Lessons Learned13:10 Revenue Operations and CRM Importance15:59 Building a Successful Go-To-Market Strategy18:53 Understanding Customer Segmentation22:02 Sales Process and Buyer Behavior24:58 Defining Sales and Building Processes27:59 Ideal Customer Profile and Messaging38:14 Leveraging LinkedIn for Networking39:06 The Power of Video in Sales41:27 Professional Persistence in Sales43:55 Common Mistakes in Go-to-Market Strategies45:09 The Impact of AI on Sales48:12 Customer Acquisition vs. Expansion53:31 Sales Compensation Strategies01:00:20 Effective Pricing Strategies01:03:07 Future Trends in Construction Tech Sales

"The best renewal is no renewal. So closing a three-year agreement, right?"In today's episode of our Go To Market Series from the Bricks & Bytes Podcast, we have Kevin Halter (CRO of OpenSpace) share his journey from scaling PlanGrid from $5M to $100M+ ARR and building high-performing sales teams in construction tech.Tune in to find out about:✅ Why construction tech requires a unique go-to-market approach focused on project-level ROI✅ How to transition from project-level sales to enterprise agreements (the key to breaking the $10M ARR ceiling)✅ What to look for when hiring sales talent ("fire in the belly")✅ When founders should hire their first VP of Sales vs CROWhether you're a founder struggling with the 5-10M ARR plateau or a sales leader in construction tech, this episode delivers practical insights on building scalable go-to-market motions in an industry where "it's easy to start a pilot, but hard to scale."06:30 Introduction to Construction Tech Journey09:30 Scaling from 5M to 100M ARR12:31 Understanding Project-Level Value15:22 Building Trust and Transparency in Construction18:28 Transitioning to Enterprise-Level Sales21:28 The Importance of Customer Success Management24:28 Hiring the Right Sales Team27:29 Effective Communication with Executives30:24 Building Long-Term Partnerships33:31 Creating a Scalable Sales Model44:47 Building Long-Term Partnerships (appears to be repeated)48:30 Lessons from Biotech for Construction Tech53:17 Hiring and Scaling Sales Team57:57 Developing Talent and Leadership1:07:31 Choosing the Right Company to Join1:14:53 When to Hire a Chief Revenue Officer

"Genius is 99% perspiration and only 1% innovation."In today's episode of Bricks & Bytes, we have Darren Martin, Chief Digital Officer at Atkins Realis, sharing powerful insights about technology implementation in a global engineering firm with 40,000 employees.Tune in to find out about: ✅ How they evaluate technology investments (looking for at least 4X ROI within 12-18 months) ✅ The challenges of integrating startup technologies into enterprise environments ✅ Their approach to AI implementation across the organization ✅ Why future construction will combine "hyper personalization and hyper modularization"Listen now on Spotify to hear Darren's perspectives on innovation at scale in the AEC industry!

"We got to a million dollars in ARR by taking meetings any way we could - sending chunky mail, handwritten cards, even just picking up the phone. It's simple."In today's episode of Bricks, Bucks and Bytes, we had Martin Roth sharing his journey as Levelset's go-to-market leader and the real-world tactics that helped scale the business to a successful exit.Tune in to find out about: ✅ Why the first million in revenue requires founders to do the selling themselves ✅ The five key traits Martin looks for when hiring salespeople (grit, resourcefulness, enthusiasm, curiosity, ambition) ✅ How selling to construction differs from typical B2B SaaS ✅ Why you should never hire a sales director before hitting $1M in ARRMartin reveals how Levelset went from $1.5M to $10M ARR in six years, then doubled to $20M in just 18 months once they figured out their go-to-market strategy. A must-listen for construction tech founders looking to scale sales operations.---------Timestamps00:00 Intro05:06 Introduction to the Journey09:10 Early Days at Levelset17:14 Go-to-Market Strategy Evolution23:59 Sales Techniques and Lessons Learned26:04 Differences in Construction Tech vs. B2B SaaS29:42 Understanding the Construction Industry's Landscape35:23 Navigating Messaging Challenges in a Diverse Market42:58 Sales Strategies for SMB vs. Enterprise Markets53:27 Handling Long Sales Cycles in Construction56:06 Navigating Enterprise Sales Challenges58:57 The Role of Champions in Sales1:01:54 Understanding the Cost of Adoption1:05:12 Effective Communication in Sales1:06:54 Key Traits of Successful Salespeople1:14:11 Building a Sales Team and Leadership Dynamics

"AI in construction isn't just hype - we're in construction, so we know nobody will deploy solutions based on hype alone."In today's episode of Brick and Bytes, we had Vivin Hegde from Zakua Ventures sharing insights on construction tech investments and market trends.Tune in to find out about:✅ Why robotics is becoming essential in construction (labor shortage is only getting worse)✅ The three-tier approach to AI adoption in construction tech✅ Why FlexNode's modular data centers could grow faster than any construction tech startup in 15 years✅ How geopolitical uncertainty is reshaping construction tech investment prioritiesVivin also shared fascinating details about their recent investments in excavator automation, real estate platforms, and next-gen robotics. If you're interested in where construction tech is heading, this episode is packed with valuable insights!Listen now on Spotify:

"Loading 19 files, each over a gigabyte, into a web browser and manipulating them like butter was the moment I knew I had to join Qonic." - Aaron Perry, former digital design lead at one of UK's largest architecture firms.In today's episode of Bricks and Bytes, we sat down with Mark and Aaron from Qonic to explore how they're revolutionizing AEC software with cloud-native technology that overcomes the limitations of decades-old industry tools.Tune in to find out about: ✅ Why existing AEC software built in the 90s is holding the industry back ✅ How Qonic handles complex construction models that traditional tools can't process ✅ Their innovative "per project size" pricing model instead of per-user licensing ✅ Why contractors adopt new tech faster than architects (hint: it's not about the colors)Listen to the full conversation on Spotify to discover how Qonic is enabling true collaboration across the entire building lifecycle.-----Chapters00:00 Founding Koniq: A New Era in AEC Software03:03 The Future of AEC Software: Insights and Innovations05:58 Challenges in the AEC Industry: Software Limitations08:55 Interoperability and Collaboration: Bridging the Gaps12:00 Koniq's Unique Approach: Transforming Design and Construction14:46 The Role of Koniq in the AEC Landscape17:59 Market Positioning: Koniq's Strategy and Vision20:59 The Future of AEC Tools: Collaboration vs. Monopolization24:01 Koniq's Value Proposition: Cost Efficiency and Innovation27:04 The Impact of AI on AEC Software29:57 Looking Ahead: The Future of Koniq and AEC Software39:00 The Role of AI in Architecture45:02 Modern Architect Needs and Software Solutions52:01 Understanding the Customer Base55:55 Innovative Pricing Models and ROI01:02:02 Bootstrapping and Go-to-Market Strategies

"I love my iPhone, but you don't hear people say, I love my consultant."In today's episode of Bricks & Bytes, we welcomed Angelos Nicolaou from Sektor AI who shared fascinating insights about construction tech adoption, the "anti-consultant" movement, and why technology must equal profitability.Tune in to find out about: ✅ How Sektor helps companies avoid wasting billions on unused technology ✅ Why large companies with tiny innovation teams need external firepower ✅ The race to adopt AI and how smaller companies can now compete with giants ✅ Why the consulting model is ripe for disruption through automationThe construction industry often treats each project like "a new startup" with new teams and processes built from scratch. Sektor is changing that through tech adoption that delivers measurable results.Listen to the full episode on Spotify!

"To be able to provide more data faster, we need to rely on generation. In order to progress a project and know what's going to be built, you need floor plans." - Jesper on why floor plan generation matters.In today's episode of the Future of Design Series from the Bricks and Bytes, we had Jesper, co-founder and CPO of Finch, sharing insights on construction tech and the evolution from architect to tech founder. His journey from running an architecture firm to building a tool that generates floor plans 13x faster is fascinating!Tune in to find out about:✅ How a viral Grasshopper prototype led to a waiting list of 80,000 professionals✅ Why interoperability between design tools is crucial for the AEC industry✅ The importance of creating "compliant" floor plans that meet regional regulations✅ Why Jesper believes the future of design stack will be a fragmented market with best-in-class toolsListen to the full episode on Spotify to learn how Finch is transforming architectural workflows and why focus is the most valuable advice for construction tech founders.Download the Future of Design report here: https://bricks-bytes.com/downloads/------------Chapters00:00 Intro06:25 From Architecture to Tech: Jesper's Journey09:22 The Birth of Finch: Addressing Industry Frustrations12:20 Innovating Design: The Unique Features of Finch15:29 Compliance in Design: Ensuring Regulatory Adherence18:30 The Future of Finch: Focus and Interoperability21:36 Understanding the Market Need: Why Floor Plans Matter24:18 Client Success Stories: Efficiency and Time Savings27:33 Defensibility and Competition: Standing Out in the Market30:15 Interoperability Challenges: Seamless Integration with Existing Tools33:13 Emerging Tools in Architecture and Design36:07 Understanding Finch's Target Audience38:45 Go-to-Market Strategies and Lessons Learned39:58 Team Structure and Development Focus42:59 Funding and Financial Strategy47:28 Future of Design Tools in Construction

"Insulation has a 3-4x better ROI than heat pumps and 10x better than solar systems. Most people get this wrong when retrofitting their homes."In today's episode of the podcast, we had Chris from VARM, who shared his journey of building a VC-backed installation business aimed at becoming the European champion in the space.Tune in to find out about:✅ How VARM is building a "cloud installer network" - a franchise model on steroids✅ Why Chris pivoted from longevity e-commerce to climate tech after successfully exiting his first business✅ The surprising fundraising reality: "VCs and markets and investments are very often done based on FOMO"✅ Their ambitious mission to insulate 1 million houses over 10 yearsListen to the full episode on Spotify to learn how VARM is revolutionizing the insulation industry with their innovative business model and scaling strategy.-----Chapters00:00 Intro06:20 The Journey to Vaughan: Chris's Background09:19 From Management Consulting to Entrepreneurship12:17 Building a Sustainable Business: The Vision for Varm15:19 Why Insulation? The Case for Energy Efficiency18:24 Blown-In Insulation: A Smart Choice21:20 The Business Model: Cloud Installer Network24:08 Empowering Installers: The Business in a Box27:25 Growth Strategy and Customer Acquisition36:04 Community Engagement and Education39:26 Content Marketing Strategies40:59 Learning Through Experience43:12 The Cloud Installer Model45:52 Investor Relations and Fundraising47:38 Resource Allocation and Growth48:45 Understanding Competition51:09 Creating Win-Win Situations52:24 Market Expansion Plans55:55 Defining Success Metrics57:40 Cultural Fit in Hiring1:04:25 Advice for Founders in Physical Industries

"The future of building design is on the cloud. File-based design systems are becoming obsolete."In today's episode of the Future of Design Series from the Bricks and Bytes podcast, we had Altaf from Snaptrude who shared fascinating insights about the evolution of design software in architecture and construction.Tune in to find out about:✅ Why cloud-based design tools are 10x faster than traditional file-based systems✅ How data connectivity is transforming early-stage design workflows✅ Why architects are wasting billable hours on rework and value engineering✅ The coming inflection point for cloud-based design tools (predicted mid-to-late next year)Altaf also revealed they're working on AI copilots that will revolutionize how architects make design decisions based on sustainability data. Don't miss this conversation about the tools that will shape our built environment.----Download the Future of Design report here : https://bricks-bytes.com/downloads/-----Chapters00:00 Intro05:38 Introduction and Personal Updates08:42 The Future of Design and Construction11:45 SnapTrude: A Modern Approach to Design14:35 Collaboration and Interoperability in AEC17:32 Transitioning from Concept to Detailed Design20:38 Data Management and User Experience23:35 The Role of AI in Design Software26:46 Building Foundations for Future Growth29:47 Iterative Development and Customer Feedback32:44 Emerging Design Tools Landscape35:19 SnapTrude's Growth Strategy36:56 Focus on the US Market38:31 Investor Insights and Funding Journey40:41 Advice for Innovators in Design Tech42:37 Future of Design: Cloud and AI Integration45:23 Architects and New Tools Adoption48:36 Inflection Point for Cloud Adoption49:28 ROI and Productivity in Architecture51:18 Sustainability in Design54:06 Communication and Efficiency in Design

"We make money when our customers make money"In today's episode of Bricks & Bytes, we had Mike Powers and Ben Lyddane from BuildVision who shared their journey of raising a $10M Series A led by Norwest Ventures.Their platform helps contractors procure mechanical and electrical equipment more efficiently, saving 20-30% on costs while creating new revenue streams for general contractors.Tune in to find out about:✅ How BuildVision grew from processing $700M to over $1B in equipment transactions✅ Their three-tiered pricing model that aligns with customer success✅ How AI costs for processing documents dropped from thousands to just $1.40 monthly✅ Why focusing on critical path items like chillers and generators (not commodity products) creates maximum value-----Chapters00:00 Intro00:05:35 Introduction and Series A Announcement00:08:25 Build Vision Overview and Product Development00:11:40 AI Integration in Procurement Solutions00:14:41 Revenue Models and Customer Success00:17:29 Growth and Future Projections00:20:43 Challenges in the Construction Industry00:23:35 Funding and Investor Relations00:26:40 Technological Challenges and Solutions00:29:28 Market Position and Competition00:40:07 Navigating Risk in Construction00:43:35 Building Strategic Partnerships00:46:29 Outcomes Over Products00:49:35 Challenges in the Buy-Sell Dynamic00:51:25 Impact of Tariffs on Construction00:55:30 Future of International Operations00:56:25 The State of Construction Tech01:06:21 Voice-Enabled Workflows and Future Prospects01:08:41 Acquisition Strategies and Market Positioning

"The interest of a contractor and the interest of a client are the same: I want you to finish this building to the best quality, to that date. And if I'm really smart as a client, I want you to make money too."In today's episode of Bricks and Bytes, we had James Pellatt, founder of Digital Trees consultancy, sharing insights from his extensive career in real estate and construction technology.Tune in to find out about: ✅ Why construction innovation is difficult and how bureaucracy, leadership gaps, and procurement approaches create barriers ✅ The cultural differences between US and European construction tech adoption ✅ How smart buildings should be planned from the briefing stage, not as an afterthought ✅ James' vision for how generative AI could reduce project delivery times by 12-18 monthsListen now on Spotify to hear James discuss how he helps clients bridge the gap between traditional construction and digital transformation.------------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe---------------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/---------------Chapters00:00 Intro03:55 Introduction to James Pellatt and Digital Transformation in Real Estate07:05 Understanding Client Challenges in Real Estate10:08 The Role of Technology in Construction12:47 Comparative Analysis of Technology Adoption: US vs Europe15:43 Cultural Differences in Innovation and Entrepreneurship19:06 Barriers to Innovation in Construction21:55 The Importance of Transparency in Client-Contractor Relationships24:59 The Future of Construction: Aligning Interests for Success36:29 Engaging with Subcontractors for Better Insights37:31 Cultural Challenges in Construction38:43 Comparative Analysis of Global Construction Practices40:56 Technology's Role in Construction Efficiency44:36 Evaluating Technological Innovations in Construction47:20 The Importance of Smart Buildings51:42 Understanding ROI in Construction Technology55:14 Advice for Tech Developers in Construction01:00:06 Generative AI's Impact on Design and Construction01:05:52 The Value of Mentorship in Professional Growth

"Knowledge is power when dealing with tariffs. The lack of it caused numerous contractors to go out of business during the last supply chain disruption. We're not going to let that happen again."In today's episode of Bricks and Bytes, Josh Levy from Document Crunch shared how they're helping construction companies navigate the recent tariff changes with China, Canada, and Mexico - completely free.Tune in to find out about: ✅ Document Crunch's growth to 100+ countries as a document compliance platform ✅ The free Tariff Risk Assessment Tool that audits contracts for tariff-related risks ✅ Why cost isn't the only risk - supply chain disruptions will follow ✅ How contractors can protect themselves against material price escalationListen now on Spotify to learn how to protect your projects from unexpected costs and delays Get free access to their Tariff Assessment Tool here : https://www.documentcrunch.com/2025-tariffs----------------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe-----------Chapters00:00 Introduction to Document Crunch and Recent Growth02:56 Evolution of Document Crunch's Services05:48 Impact of Geopolitical Changes on Construction09:03 Introduction of the Tariff Risk Assessment Tool11:48 Industry Response to Rising Costs14:52 Functionality and Use of the Tariff Risk Assessment Tool18:00 Final Thoughts and Call to Action

"A tech-enabled general contractor reduced construction costs by 30% and build times by 25% - not by replacing trades, but by empowering them with better tools."In today's episode of Bricks and Bytes, we had Salman from Mosaic who shared how they're revolutionizing the built-to-rent housing sector by bringing together software and construction expertise.Tune in to find out about:✅ How Mosaic achieves 30% cost reduction compared to traditional commercial GCs✅ Their approach to "gentle disruption" that works with existing trades rather than replacing them✅ How they're scaling to 2,000 units under construction with just 60 employees✅ Why the future of construction might be in data granularity rather than new materials or roboticsListen to the full conversation on Spotify and learn how Mosaic is addressing the housing crisis by making construction more efficient without reinventing the wheel.--------Chapters00:00 Intro03:30 Introduction and Mishaps04:36 The Mission Behind Mosaic07:35 Understanding Technology-Powered General Contracting10:50 Current Projects and Clientele15:21 Value Proposition for Developers15:49 Exploring Built-to-Rent Communities21:12 Cost Efficiency and Scheduling Benefits23:50 The Secret Sauce of Technology30:39 Minimizing Third-Party Behavior Change37:42 Management Tools and Future Innovations39:04 Core Business Artifacts and Cost Models41:02 Leveraging Historical Data for Costing44:03 Granular Cost Representation and Construction Practices45:34 Mosaic's Team Structure and Efficiency Metrics46:34 Profitability and Growth Dynamics at Mosaic49:11 Future Growth and Market Expansion Strategies51:48 Licensing Technology and Productization57:14 Cultural Mindset for Achieving Profitability1:01:25 Enhancing Trade Relationships through Technology1:04:52 Collaborative Cost-Saving Dynamics in Construction1:08:54 Identifying Opportunities for Cost Savings

"I started Integrated Projects with $12,000 in what I thought was emergency funds. Looking back, probably the silliest decision." - Jose CruzIn today's episode of Bricks & Bytes, we had Jose Cruz of Integrated Projects (IPX) sharing his journey from bootstrapping to raising venture funding.Tune in to find out about:✅ How growing up in his parents' pizza shop gave Jose a "cheat code" for understanding business✅ The problem with building documentation (8 out of 10 landlords start projects with inaccurate as-built drawings)✅ How IPX is revolutionizing Scan-to-BIM technology by combining 3D scanning and modeling✅ Why Jose bootstrapped for 5 years before raising capital ($12K savings to $1.2M revenue)Listen to the full conversation to learn how IPX is scaling to meet the challenge of digitizing 1.6 billion existing buildings worldwide:-----------------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe-----------------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/------------------Chapters00:00 Intro04:20 The Leap into Entrepreneurship07:08 Foundations of Confidence and Experience10:11 The Early Days of IPX13:20 Understanding the Need for Digitization16:23 Target Audience and Market Dynamics19:21 Case Study: Tesla's Use of IPX Services22:25 The Shift from CAD to BIM25:06 The Role of Building Owners in Digital Asset Management28:24 The Process of Scanning and Modeling31:22 Advancements in Scanning Technology34:22 The Future of Scan-to-BIM Automation41:54 Building Trust with Customers44:03 Securing Enterprise Clients46:29 The Bootstrapping Journey50:24 Deciding to Fundraise52:50 Navigating Investor Relationships55:47 Transitioning from Founder-Led Sales58:45 Marketing Strategies for Growth01:02:11 The Role of Community in Business Growth01:05:21 Personal Reflections on Venture Capital01:09:54 Key Advice for AEC Entrepreneurs

Note : This is a re-release of an episode that was originally uploaded to BitBuilders."I've made every single mistake that exists in running startups." - Massimo Banzi, co-founder of ArduinoOur host, Gabriele Tinelli - investor at Foundamental, Aerospace Engineer and hardware nerd - sits down with Massimo Banzi, the co-creator of Arduino. They discuss the evolution of open-source hardware, the challenges of building a global brand, and the future of edge computing in robotics. Banzi shares insights on making technology accessible to beginners while still serving professionals. He emphasizes the importance of hands-on learning in tech education and reflects on the changing landscape of open-source projects. ----Chapters00:00 Intro04:30 Introduction to Interaction Design and Massimo Banzi09:44 The Birth of Arduino: A Prototyping Revolution19:35 Arduino's Evolution: From Hobbyist to Professional Tool29:20 The Arduino Community and Open Source Philosophy36:27 Future Trends: Arduino and AI Integration39:50 Integrating Arduino into Systems41:24 The Power of Edge Computing42:40 Advancements in Computer Vision for :04 The Role of AI in Robotics47:32 Lessons from Startup Experiences52:53 The Evolution of Open Source54:43 Encouraging Young Innovators1:01:16 Current Projects and Future Aspirations1:05:41 Advice for Educators and Future Generations

"We've done over 160 acquisitions since 2002. Some small, some billion-dollar companies." - Alex Brihac, VP of Strategy at HexagonIn today's episode of Bricks & Bytes, we had Alex Brihac from Hexagon, a $6 billion company that most in construction tech haven't heard of! We learned about their acquisition strategy, how they evaluate companies, and their vision for construction tech's future.Tune in to find out about:✅ How Hexagon decides between building vs buying technology (they spend $800-900M annually on R&D!)✅ Their four-pillar framework for evaluating acquisition targets✅ Why they sometimes acquire service businesses, not just technology companies✅ How founders should approach acquisition conversations with strategic buyersListen now on Spotify to hear insights from a company that's been quietly reshaping the construction tech landscape through strategic acquisitions for decades.--------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe-------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/Chapters00:00 Intro04:17 Introduction to Hexagon and Its Significance07:11 Understanding Hexagon's Technology and Services10:20 Research and Development Strategy13:21 Future Trends and Strategic Focus16:20 Mergers and Acquisitions Strategy22:10 Evaluating Potential Acquisitions28:25 Acquisition of Traditional Businesses and Services39:17 Shifting Payment Models in Technology40:03 Strategic Acquisitions and Market Dynamics43:08 Evaluating Potential Acquisitions44:05 Mergers and Acquisitions Strategy47:17 Current Trends in M&A Market50:23 Competitive Landscape in Acquisitions55:17 Advice for Founders on Negotiating Acquisitions59:15 Day-to-Day Responsibilities and Strategic Focus01:03:16 Creating Successful Strategies and Execution

"AI agents aren't replacing humans—they're just handling 80% of the work, freeing skilled professionals to do what they do best."In today's episode of Bricks & Bytes, we had James Garner, Global Head of Data, Insights & Analytics at Gleeds, discussing how AI is transforming construction consultancy.Tune in to find out about: ✅ Why construction is finally catching up with technology after decades of slow adoption ✅ How the barriers to implementing AI have fallen dramatically, making it accessible to businesses of all sizes ✅ Why AI agents are perfect for construction's workflow-based processes ✅ The potential risks of handing our industry's intellectual knowledge to big tech companiesJames believes 2025 will be the year of AI agents, with concrete case studies emerging by year-end. Don't miss this insightful conversation about the future of construction tech!---------Chapters00:00 Intro03:38 Introduction and Company Overview09:43 The Role of AI in Project Management15:32 James Garner's Career Journey22:42 Innovation Processes in Consulting28:30 Data Analytics in Projects36:28 The Future of Internal LLMs43:34 Human Oversight in AI Processes49:58 The Impact of AI on Consultancy Competition56:10 Project Data Analytics Task Force

Note : This episode is a re-release of an episode that was initially released at Groundbreakers."It turns out in construction and real estate, there's a lot of big problems. There's an abundance of them." - This candid observation from Built Technologies' CEO perfectly captures why construction tech is ripe for disruption.In our latest conversation with Chase Gilbert, he reveals Built's journey from working with three community banks to becoming a construction tech unicorn that processes over $200 billion in annual construction spend. He breaks down the strategic decision to start with lenders and how it became their path to industry-wide transformation.Tune in to discover:✅ Why "following the money" upstream was the key to market penetration✅ How they turned an 11-person process into a 2-person operation✅ The strategy behind reducing loan processing from 5 days to same-day✅ Why being "long-term greedy" is crucial for sustainable growthListen to the full episode on Spotify to hear Chase's complete breakdown of building a construction tech unicorn.-------------Chapters00:00 Intro02:28 Building a Unicorn in Construction Tech05:04 Identifying and Solving Industry Problems06:40 The Genesis of Built Technologies18:16 Revenue Generation and Business Model26:56 The Importance of Following the Money30:52 Efficiency Metrics and Impact on Lenders38:05 The Landscape of Construction Loans40:42 Navigating the Banking Ecosystem44:19 Go-to-Market Strategy for Financial Institutions49:23 Value-Based Pricing Models50:06 Key Lessons in Scaling a Startup53:28 Building and Maintaining Company Culture59:37 Understanding Unicorn Valuation01:11:01 The IPO Journey and Long-Term Vision

"AI agents could eliminate 20% of time spent searching for information on construction projects"In today's episode of Bricks & Bytes, we had Rajitha Chaparala, VP of Product Data and AI at Procore, share fascinating insights about the future of construction technology and AI implementation.Tune in to discover:✅ How AI agents are transforming daily construction workflows - from submittal reviews to schedule updates✅ Why the construction industry is finally embracing AI after years of hesitation✅ The three-pillar approach Procore is taking with AI: Co-pilot, Automation, and Insights✅ How reality capture technology combined with AI is revolutionizing progress trackingWant to learn more about how AI is reshaping construction? Listen to the full episode here:-------Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe------LinkedIn: https://www.linkedin.com/company/bricks-bytes/X/Twitter: https://twitter.com/bricksbytespodYoutube: https://www.youtube.com/channel/UCmNbunUTIIQDzbJgGJt9_ZgInstagram: https://www.instagram.com/bricksbytes/—---------------------------Chapters00:00 Intro05:07 Introduction to AI in Construction10:15 The Impact of LLMs on Construction15:23 Understanding AI Agents21:22 The Future of AI Agents in Construction27:13 Data Infrastructure Challenges in Construction37:29 Leveraging AI for Data Capture39:07 Enhancing Accuracy through Human-AI Collaboration41:13 The Role of RealityCapture in Construction43:12 Navigating the Rapidly Changing AI Landscape47:15 Defining AI's Role in Construction Tech50:12 Flexibility in AI Model Utilization53:04 Procore's AI Strategy and Team Dynamics57:18 Leveraging Data for Construction Insights59:19 The Optimistic Future of AI in Construction1:03:07 Understanding Customer Needs in Construction Tech------ #podcast #construction #constructionindustry #bricksandbytes #startups  #architecture #design #civilengineering #engineering #constructiontechnology #engineer #architect #civilengineer #concrete #podcaster #podcasting #entrepreneur #podcasts #podcastlife #startups #entrepreneurship 

Note: This is a re-release of an episode that was originally published at Groundbreakers. "I sued the bar association because they tried to restrict blogging. Content was just the way I saw the world." - This mindset led to a $500M exit.In today's episode of Groundbreakers from Bricks and Bytes, we had Scott Wolfe, founder of Levelset, share the remarkable journey of building and selling his construction payment software company to Procore. From a law practice dealing with post-Katrina restoration work to pioneering construction tech - Scott's story is filled with invaluable insights.Tune in to discover:✅ How helping contractors with payment problems evolved into a $500M exit ✅ Why Scott took the lowest valuation term sheet and spent 16-36 months building relationships with investors before taking their money ✅ The power of "Help First" in content marketing - how Levelset generated thousands of leads by focusing on solving problems ✅ Why Scott believes companies aren't sold, they're bought - and what that means for founders planning exitsListen to the full episode on Spotify to learn how Scott turned construction payment headaches into a category-defining company that changed an industry.

"Training an AI model's final run for $6M does not mean the entire model costs $6M"In today's episode of Bricks and Bytes, we had Alan Mosca, CTO and co-founder of nPlan, who shared fascinating insights about AI developments, construction tech, and the future of project planning.Tune in to find out about:✅ The truth behind DeepSeek's training costs and why media reporting missed the mark✅ How nPlan's Barry agent helps construction teams make better decisions through meeting notes, WhatsApp integration, and email connectivity✅ Why the future of software isn't SaaS - it's buying outcomes through agents that perform specific tasks✅ nPlan's game-changing "Schedule Studio" that can generate detailed project schedules in 45 minutesListen to the full episode to learn how AI is reshaping construction planning and why transparency, not blame, is key to better project outcomes.----Chapters00:00 Intro05:26 Introduction and Overview of Enplan07:12 DeepSeek and the Reality of AI Training Costs15:36 Open vs Closed Source Models in AI26:23 The Rise of Agents in AI and Construction31:23 Future of Startups: Agents vs Traditional Software36:01 The Evolution of AI and the Path to AGI44:01 Defining AGI and Its Implications45:26 Introduction to Nplan and Its Mission47:24 The Functionality of Barry: AI in Project Management49:27 Continuous Learning and Model Optimization53:23 Demonstrating the Value of Planning in Construction57:28 Customer Perspectives on AI in Project Management1:00:31 Product Development and Future Directions for Nplan1:11:39 Cultural Change in Construction Through AI

Note : This is a re-release of an episode that was initially released at Groundbreakers."Nobody replied to our cold emails. So we started showing up at construction sites with pizza boxes - that worked."In today's episode, we had Maria Davidson, CEO of Kojo, share how she built a construction tech company now valued at $275M. A former VC with no construction background, Maria's story of building a procurement platform used by 500+ trade contractors offers valuable lessons for anyone trying to break into a traditional industry.Tune in to find out about:✅ Why being an industry outsider became her strength✅ How delivering pizzas led to their first customers✅ The metrics VCs actually care about at each funding stage✅ Managing hypergrowth from 0 to 125 employeesWant to learn how Maria turned rejection into a $275M company? Listen to the full episode

Imagine generating structural engineering drawings 10 times faster. That's what Genia is doing, and it's changing the game for structural engineers. Recently we were invited to the BOOST cohort from Suffolk Technologies where we had a chance to interview Zhihao, co-founder and CEO of Genia, and we got to learn about how their generative design co-pilot is transforming the industry. Tune in to find out about: How Genia uses AI to generate structural drawings while ensuring accuracy and code compliance. Why Genia is reducing human errors and material use by 5-20% in designs. How they are building trust with engineers through transparent calculations and detailed analysis reports. How their technology is automating end-to-end processes that were once manual and time-consuming.

 "The secret to raising $4.5M for a construction tech startup? 149 'nos' and 1 'yes' from YC." In today's episode of Bricks & Bytes, we had Anna Berger, founder of Trayd - a construction payroll and compliance platform built specifically for specialty contractors. From failing at video dating apps to revolutionizing construction back offices, Anna's journey is a masterclass in persistence and problem-solving. Tune in to learn about:  ✅ How working in her dad's construction office led to discovering a massive market opportunity  ✅ Why Trayd focuses on specialty contractors instead of general contractors  ✅ The power of Trayd shows in B2B sales (and why cold calling doesn't work)  ✅ Building an effective founding team: why having a technical co-founder matters ---- Chapters 03:43 Introduction and Background 06:34 The Journey of Curtin: A Video Dating App 09:41 Transition to Construction: Insights from Family Business 12:48 Building Trade: The All-in-One Solution for Construction 15:43 Understanding Payroll Complexity in Construction 18:43 The Importance of Scheduling and Labor Tracking 21:49 Customer Focus: Targeting Specialty Contractors 24:44 Product Discovery: Listening to Customer Needs 27:42 Market Landscape and Competition 30:49 Fundraising Journey and Challenges 33:45 Lessons Learned and Future Outlook 37:17 The Evolution of Trade's Focus 38:59 Experiences with Y Combinator 39:51 The Importance of Strategic Investors 43:31 Navigating the Construction Industry's Challenges 44:52 Hiring for a Growing Team 46:04 The Value of In-Person Collaboration 47:14 Product Development Insights 48:53 Effective Customer Engagement Strategies 51:45 Building Emotional Connections in Sales 53:07 Understanding the Buyer Persona 53:59 Evaluating Cost Savings for CFOs 56:00 Exploring Growth Tactics Beyond Trade Shows 57:38 The Role of Content in Marketing 58:02 Addressing Skepticism in Sales 01:00:17 The Importance of User Experience 01:03:20 The Value of Community Among Founders

Did you know that building materials account for 11% of all greenhouse gas emissions globally? It's a huge number, and that's why Tangible exists! Recently, we were invited to the BOOST cohort from Suffolk Technologies where we had a chance to interview Anneli, co-founder and CEO of Tangible, and we got to learn about how they're helping real estate developers measure and reduce embodied carbon, and much more! Tune in to find out about: How Tangible measures embodied carbon using BIM files, making it easy for developers to see their impact. Why legislation, corporate demand, and investor pressure are driving the need for carbon transparency. How Tangible is helping to reduce the impact of concrete, a major source of emissions. How data is used to drive better decisions in material selection and building design.

"Project write-offs, financial losses" - that's the problem that Novl is tackling head on for architecture and engineering firms! Recently we were invited to the BOOST cohort from Suffolk Technologies where we had a chance to interview Shawn and Hassan, co-founders of Novl, and we got to learn about how they are helping companies to improve their margins and attract better talent. Tune in to find out about: How Novl is helping companies use data to see where they've made and lost money. Why predictive analytics is key for matching the right people to the right projects. How Novl aims to be an operating system for AE firms, saving them from hiring large in-house tech teams. How they are using a "baseball card on steroids" for resource management.

"We all have a plan until we get punched in the face" - A mindset that helped transform a 25-year-old directory business into a tech-enabled marketplace. In today's episode of Bricks & Bytes, we sat down with Jambu, CEO of Checkatrade, who shared how he's leading the UK's largest trade platform through its next evolution. From his early days at Uber to now running a company with 500+ employees, Jambu opened up about the realities of leadership and transformation. Tune in to find out about: ✅ Why Checkatrade is moving from an advertising model to a full-service marketplace ✅ How a tornado in West Sussex sparked the creation of a company that now serves millions ✅ Why the next wave of generational growth in trades is coming (and what's driving it) ✅ The truth about being a CEO - from 4:30 AM starts to the constant challenge of sustainable leadership Catch the full episode to hear Jambu's insights on the future of home improvement, dealing with competition, and why he believes trades will be one of the most lucrative careers in the coming years. ---- Chapters 00:00 Intro 05:10 Introduction to Checker Trade and Jambu's Role 10:09 Jambu's Journey to CEO 15:07 The Incumbent vs. Startup Mindset 20:04 The Future of Checker Trade and Technology Integration 25:07 Market Dynamics and Competition 30:06 Customer Experience and Go-To-Market Strategy 34:55 The Future of Trades and Opportunities 40:06 Advice for Tradespeople 48:11 The Multifaceted Role of a CEO 58:53 The Challenges and Responsibilities of Leadership

"Data silos are real, right?" That's how our conversation started with Kroo, and it perfectly captures the challenge they're tackling in construction. Recently we were invited to the BOOST cohort from Suffolk Technologies, where we had a chance to interview Barry and Jonathan, Kroo's co-founders, and we learned about their modern data management approach and how it can help construction companies. Tune in to find out about: How Kroo is unifying data from different platforms like project management, ERP, and scheduling software. Why 80-90% of the industry is still struggling with basic data management. How Kroo is helping companies forecast cash flow and manage project costs. Why a data-driven approach is essential for efficiency and growth in the construction sector.

Ever wondered how offsite manufacturing is changing the construction game? Recently, we were invited to the BOOST cohort from Suffolk Technologies where we had a chance to interview Tom and Ross, co-founders of Artic, and we gained insights into their innovative factory-to-site logistics approach and how they are addressing the challenges of modular construction. Tune in to find out about: How Artic is bridging the gap between manufacturing and construction, creating more efficient workflows. Why predictability and control are crucial when more construction happens offsite. How they're addressing quality control all the way from the factory to the final installation on site. How they're shifting company culture by making costs visible.

"We invested in companies doing direct factory procurement in India, access control for equipment theft prevention, and project management tools for emerging markets - and that's just from our latest cohort." In today's episode of Bricks & Bytes, we had Alice from Brick & Mortar Ventures share fascinating insights about construction tech investing, global expansion, and what's happening in different markets. Tune in to find out about:  ✅ Why construction tech startups are increasingly launching outside Silicon Valley, especially in Europe and India  ✅ How construction tech in India feels like the US market did 6 years ago - and why that's exciting  ✅ The shift in founder profiles: from industry veterans to repeat entrepreneurs and deep tech experts  ✅ Why mega-funds might not be the best thing for construction tech right now

"Pre-construction is actually just free construction because it's a lot of work up front that you don't often get paid for." - Chloe Smith, CEO of Mercator In today's episode of Bricks and Bytes, we sat down with Chloe Smith, who shared her journey of building Mercator, a construction tech startup that's changing how contractors find early-stage project opportunities. Tune in to discover: ✅ Why Mercator focuses only on Texas (for now) and how they plan to expand ✅ The power of hiring for talent over skill in a fast-growing startup ✅ How they built their own "accelerator" by carefully selecting operator-investors ✅ Their unique approach to product development through an intensive beta program with general contractors Listen to the full episode on Spotify to learn how Mercator is helping contractors get involved in projects before the bidding phase even begins - as Chloe puts it, "It's almost like using a marriage registry as a dating app." ------ 00:00 Intro 02:43 Introduction to Chloe Smith and Mercator 05:45 The Journey into Construction and Data Strategy 08:40 Understanding Mercator's Functionality 11:46 Data Sources and Technology Behind Mercator 14:50 The Role of Large Language Models 17:34 Target Customers and Market Focus 20:41 Project Detail Pages and User Experience 23:45 Data Visibility and Insights 26:29 Utilizing Construction Data for Industry Reports 29:50 Expansion from Canada to the US 32:48 Revenue Model and Future Growth 36:46 Understanding Product-Market Fit 38:57 The Fundraising Journey 45:07 Building a Strong Investor Network 51:44 Evolving Go-To-Market Strategies 1:02:43 Hiring for Talent vs. Skill 1:04:43 Defensibility in the Age of AI 1:05:20 Choosing the Right Mentors