Bricks & Bytes

Someone used ChatGPT to redline a construction contract. The wording looked like it came straight from a lawyer. Only problem? It was arguing against their own position.In today's episode of Bricks and Bytes, we had Michael Vardaro, a construction attorney with 30 years of experience based in New York City, and we got to learn about how AI is reshaping construction law, why it's a powerful tool but a terrible replacement for professional judgment, and the groundbreaking new AAA AI arbitrator that could change how disputes get resolved... and much more.Tune in to find out about:✅ How AI tools like Firmus AI are catching scope conflicts and potential change orders before they turn into litigation✅ The real story behind the AAA's new AI arbitrator and what it actually means for construction disputes✅ Why the "AI will kill lawyer fees" headline is misleading, and what the CAD revolution taught us about technology and professional services✅ The hidden danger of AI meeting minutes in construction, and how they could actually make your legal position worse

A free contract review tool dropped. Then another one. And the construction tech industry started asking: has Document Crunch just been one-shotted?So we called Josh Levy, founder and CEO of Document Crunch, and asked him to respond.In this episode, Josh addresses the industry speculation head-on, explains why he believes you can't vibe code your way to trust in construction, reveals what Document Crunch has been building behind closed doors (including a major platform upgrade dropping this spring), and shares why companies that tried to DIY their own contract review tools are already coming back.Whether you're a construction tech founder, a contractor evaluating AI tools, or just following the vibe coding debate, this one's essential viewing.

This is the Bricks & Bytes Executive Weekly Briefing. ~20 minutes. Every week. The only construction briefing built from real conversations with the people making the decisions.A VP at a multi-billion-dollar US contractor told me this week that our industry is in its Blockbuster Video moment. Peak profitability, record volumes, and completely blind to what's coming. After everything I heard this week, I'm struggling to argue with him.In this briefing: UK construction activity collapses (starts down 31%, awards down 43%). Procore/Datagrid Q4 Earnings and bets the company on agentic AI. Autodesk drops $200M on spatial intelligence. A major UK contractor is designing bridges in 40 minutes instead of 4 months. 3D printed buildings hit an exponential curve. And Anthropic's AI safety chief quits to study poetry.Plus: three things you can do this week to start paddling before the wave breaks.Prefer to read? You can read the full thing at:

Turner Construction was paying for specialist AI software. Then they ditched it for ChatGPT and it did 85% of the job. The founder they left behind says he's not even surprised.In this episode of Bricks, Bucks & Bytes, Owen, Patric, and Martin are joined by Luigi La Corte, CEO of Provision, for an unfiltered conversation about what AI is really doing to construction software  and who's about to get left behind. Plus, two founder call-ins you don't want to miss: Bertrand from Billdr reveals that 75% of SMB general contractors are still running their business on Excel in 2026, and Jodok walks us through how he secured a $1.2 billion debt facility to green Europe's homes.Here's what we get into:Why contract review software is being commoditized to zero — and which tools are nextTurner Construction ditching specialist AI software for OpenAI's "good enough" enterprise packageLuigi's bold claim that AGI is already here (and why he's running it from his couch via Telegram for $60/month)Patric's multi-lens take on AI: "excited as a consumer, terrified as a citizen"The Anthropic safety chief quitting to study poetry and why that should concern everyoneBilldr's pivot from a $40M marketplace to vertical SaaS, and the brute-force sales motion that's actually workingHow Jodok went from a $5M lending facility to $1.2 billion in under three years"The technological swell is here. Most leaders are just swimming, enjoying the sun, making money, business as usual. A few are paddling hard towards the swell. It feels like a lot of effort with no results, but when the wave breaks, the ones paddling will separate from everyone else at a pace no one else could catch."If you're in construction and not paying attention to AI right now, this episode will tell you exactly why you should be. Watch the full episode on YouTube. Link in the comments!Chapters00:00 Intro00:52 Introduction to Luigi La Corte and Industry Insights 03:30 AI in Construction: Scope Agent and Its Impact 06:27 Navigating Contract Review Tools in the AI Era 09:20 The Future of AI: Perspectives and Predictions 12:20 Diverse Sentiments on AI: Consumer vs. Societal Impact 14:37 AGI: Is It Already Here?  22:19 The Future of AI and Productivity 24:11 Concerns About AGI and Its Implications 25:26 The Impact of AI on Human Experience 26:37 Recursive Self-Improvement and Its Risks 27:48 Billdr's Journey and Market Positioning 37:55 The Demand for All-in-One Solutions in Construction Tech 40:01 The Evolution of General Contractors and Their Needs41:22 The Future of Administrative Tasks in Construction 42:35 Addressing the Missing Middle in Construction Companies 44:15 Financing the Energy Transition: ClueWorth's Approach 46:48 Scaling Operations in a Fragmented Market 54:06 Navigating Complexity in Energy Installations 58:04 Revenue Models and Future Growth Strategies

78% of trade contractors are already using AI.Yeah, you read that right. The industry everyone calls "slow to adopt tech" is actually out front leading the way.In today's episode of Bricks & Bytes, we had Colin Piper, CMO of BuildOps, and we got to learn about what it actually takes to market in construction tech, why no one was building software for the trades until now, and what 600 trade contractors revealed about AI adoption in their businesses... and many more!Tune in to find out about:✅ How BuildOps became a unicorn by solving a problem everyone else ignored building software specifically for MEP trade contractors✅ The real reason trade contractors aren't adopting AI faster (spoiler: it's not fear, it's training)✅ Why some trade contractors are now hiring data scientists and operating like mini software companies✅ The marketing playbook behind scaling a construction tech startup from brand awareness all the way through to closed dealsWhether you're in the trades, selling to the trades, or just trying to understand where construction tech is actually heading  this one's worth your time.

"It took us seven seconds to know that acquiring Genda was the right move."That's what Aviv Leibovici, CPO of Buildots, told us about the moment the deal clicked.In today's episode of Bricks and Bytes, we had Aviv Leibovici from Buildots and Erez Dror, founder of Genda, and we got to learn about why Buildots acquired Genda, how combining visual progress data with workforce tracking creates what they call "productivity intelligence," why the best field data will be the new oil for AI in construction, and the hard truths about building products in this industry... and many more!Tune in to find out about:✅ Why knowing what was built is only half the picture and how workforce data completes the construction puzzle✅ How Genda got tens of thousands of construction workers to voluntarily use an app that tracks their location (the answer is genius)✅ The real reason projects delay  and why GCs blaming owner changes is only part of the story✅ Why studying your customers matters more than just listening to them  and how both founders approach product development differently than most

$300 billion wiped from software stocks in a single week. Is SaaS officially dead or is this the buying opportunity of a decade?In this episode of Bricks, Bucks & Bytes, Owen, Patric, Dustin, and Martin break down the so-called "SaaSpocalypse" rocking global markets, welcome back Bedrock CTO Kevin Peterson fresh off a massive $270M Series B that puts his autonomous excavator company into unicorn territory, and dissect the hilarious beef between Anthropic and OpenAI playing out on the Super Bowl stage.Topics discussed:The $300B+ SaaS valuation crash and whether it's a death sentence or a market correction back to normalWhy software engineers are now "juicing" with AI coding tools and what that means for the industryBedrock's journey from Series A to unicorn status, their autonomous excavators on real job sites, and why Google's Capital G is backing themWhere smart money is moving as investors flee software stocks (hint: Europe is winning)Anthropic's brilliant Super Bowl ad mocking OpenAI's plan to put ads in ChatGPT and Sam Altman's salty response38% of Stanford students claiming disability for perks and what it says about elite institutions

Should construction companies sort out their data before using AI? Or can AI sort it out for them?We put two heavyweights in the ring to fight it out.In one corner: Dustin DeVan, one of the most decorated CEOs in construction tech. Exited Building Connected for $275M. Now running Ediphi. He's seen $400M liens and knows what happens when your data falls apart in litigation.In the other corner: KP Reddy, serial entrepreneur, founder, investor, and the man with 48 career experiences on LinkedIn (yes, we counted). He's backed by the biggest names in AEC and has been building stuff since he was a kid.Dustin says get your house in order first. He's been through a $400M lien. Messy records in court? Not fun.KP disagrees. Projects end, teams move on, data ends up everywhere. That's just how construction works. AI can make sense of the mess.One thing they agreed on — Excel isn't going anywhere.No punches pulled. No fluff.Who won? You decide.

"Cancel your AG1 subscription... AG1 has no real product substance and is fundamentally an influencer heist."In this episode of Bricks, Bucks & Bytes, Owen, Martin, and Patric dive into the wild world of 24/7 AI agents that can build your startup from bed, manage your Tinder profile, and apparently go rogue with your credit card.What's covered:The Maltbot phenomenon and why AI agents are taking over everyone's timeline (and whether you should let one run your life)Equipment Share's landmark IPO: the first major construction tech exit in years and what their $6B+ valuation means for the industryInside their "Big Short-style" financial engineering with equipment-backed securitiesThe upcoming AEC Fight Night 002 debate: Will AI kill the system of record?Meta's Metaverse abandonment after $75B spent (allegedly)Construction's shrinking labor shortage: what the new numbers really meanRobotics reaching a tipping point with multiple solutions now competing in each tradeHow Panasonic is crashing the price of site scanning technologyA stat that'll make you rethink 3D printing: half of all projects ever happened in 2024Quote of the episode:"I really do not understand the outsourcing of brains. I haven't understood it with social media... and agents is just the next ridiculous iteration of that." — PatricOur Sponsors:Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Intro00:54 The Rise of AI in Everyday Life 03:34 IPO Insights and Market Trends 06:32 AI Agents: The Future of Automation 07:38 Cultural Reflections on Technology and Lifestyle 10:04 Debating the Value of AI in Work 13:02 Ethics and Automation: A Double-Edged Sword 15:53 Real-World Applications of AI Agents 17:59 The Future of AI in Business 20:41 Equipment Share IPO: A Case Study 28:08 IPO Timing and Financial Considerations 30:20 Innovative Financial Solutions in Equipment Rental32:22 Global Applicability of Financial Engineering 33:44 Future Growth Strategies for Equipment Rental Companies 35:22 Market Share Insights in the Equipment Rental Industry 36:47 Understanding Voting Rights in IPOs 38:31 Challenges in Connecting with Founders 39:13 Meta's Shift from Metaverse to AI 41:29 Construction Industry Trends and Worker Shortages 43:42 Advancements in Robotics for Construction 46:40 AI's Impact on Robotics Development 48:29 Cost Reduction in Laser Scanning Technology 51:16 3D Printing Trends in Construction

Half of every 3D printed building in history was built in 2024.In today's episode of Bricks and Bytes, we had Stephan Mansour, Director of Operations at Printerra and one of the leading voices in additive construction standards development. We got to learn about why 2025 might be the tipping point for 3D printing in construction, how a full concrete structure can harden in just 30 minutes, and what's really holding the industry back from mass adoption... and so much more.Stephan's been in construction for nearly 20 years and led a pilot 3D printing project for Saudi Arabia's Ministry of Housing back in 2018. Since then, he's been instrumental in developing international standards that are finally giving this technology the credibility it needs.Tune in to find out about:✅ Why the "perfect storm" of labor shortages, climate disasters, and geopolitical instability is accelerating 3D printing adoption✅ The $62 million contract ICON just landed with the US Army Corps of Engineers✅ Dubai's mandate for 25% of buildings to be 3D printed by 2030 — and whether it's realistic✅ The biggest mistake companies make when getting into 3D printing (hint: don't buy that printer you saw on YouTube)✅ How standards development is the unsexy foundation that will unlock exponential growth

Procore just wrote a 9-figure check. Autodesk just cut 1,300 people. And someone called the best salespeople "the laziest."In this episode of Bricks, Bucks & Bytes, Owen, Dustin, and Patric sit down with Mike Powers, Kevin Halter, and Anton Glance to dissect the most chaotic week in construction tech. A founder just landed his second major exit. A website launched with zero mention of "AI." And a former Autodesk exec didn't hold back on who's winning the platform war.We get into:The real reason Procore acquired DataGrid — and why they won't make another bet like this for yearsAutodesk's layoffs and the "buy, build, buy" cycle that keeps repeatingKevin Halter's unfiltered take on Procore vs AutodeskWhy Mike removed every mention of "AI" from BuildVision's websiteThe warning sign AI startups need to hear right nowAnton's vision for BuildDroid — the robot simulation platform backed by Tim DraperKey quote:"Autodesk historically has been buy buy buy. Okay, we bought a bunch. Now we're going to build, build, build. And then they realized we're not good at building. So then we go buy buy buy." — Dustin DevanWatch the full episode on Youtube and Spotify. Link in the comments!Our Sponsor:Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Intro01:06 Industry Shifts and Acquisitions 03:53 Procore's Strategic Moves 07:06 Autodesk Layoffs and Market Reactions 09:54 Sales Strategies and Organizational Changes 12:50 AI's Impact on Construction Tech 15:51 Website Innovations in Construction Tech 18:53 Future of Startups in AEC Tech 21:56 Final Thoughts and Upcoming Events 32:58 Introduction to Build Word AI 34:40 Customer Engagement and Project Execution 37:44 Monetization Strategies and Business Model 39:26 Founding Story and Team Dynamics 41:14 Timing and Market Readiness 43:46 Global Expansion and Market Validation 45:21 Investment Insights and Fundraising Journey 47:26 Industry Trends and Future Outlook 49:51 Sales Strategies and Market Dynamics

"The first time a customer said 'yeah, I just blue beamed it' - that was a moment."When your product becomes a verb, you know you've built something legendary.In today's episode of Bricks, Bucks & Bytes, we had Don Jacob, Co-founder of Bluebeam, and we got to learn about the wild 24-year journey from NASA's Jet Propulsion Lab to building one of the most iconic products in construction tech... and the future of AI-powered collaboration that's coming next.Tune in to find out about:✅ Why Don left the premier space agency in the world to "sell dog food online" (and how that decision led to Bluebeam)✅ The secret sauce behind Bluebeam's legendary status: "When the phone rang, we picked up" - accessibility over everything✅ How bootstrap funding became their competitive advantage and forced the discipline that built the company DNA✅ Why we're living through the 1999 internet moment all over again with AI - and how Bluebeam Max is positioning for itBonus: the story of how a random bar encounter in Boston made this whole interview happen (thanks Tanya from Nemetschek!)Don's been at this for 24 years and the energy hasn't dimmed. If anything, he's more fired up about what's ahead than ever before.Listen now on Spotify and Youtube

What happened to carbon accounting? (Spoiler: Nobody cares anymore)In this episode of Bricks, Bucks & Bytes, Owen, Martin, Dustin, and Patric dive into the rise and fall of carbon accounting in construction, why Autodesk's big bet didn't pan out, and what it reveals about the gap between tech hype and real-world adoption.In this episode:The carbon accounting boom that went bust—and why the U.S. construction industry never really caredPatric's hilarious "Frankenstein scale" metaphor that perfectly captures the absurdity of pre-construction carbon trackingCIV Robotics founder Tom Yeshurun on why they killed their drone product and how they're now doing 5,000+ layout points per dayThe construction tech IPO everyone's watching (and what it means for the industry)BREAKING: PlanGrid founders Tracy Young and Ralph Gootee just got acquired again—Lennar Homes buys their new company Tiger EyeKey quote: "When I was at Autodesk, they were very big on carbon accounting and everything would be front and center of every project by now... At least in the U.S., they don't really care about it. It's just the fact." — Dustin DevanPlus: Why construction roles are "booming" (or are they?), what AI agent is helping build the next Siri, and an invite to Ediphi's Agent-a-thon in San Francisco on January 23rd.Our Sponsor: Archdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coChapters00:00 Intro00:53 Introduction to Carbon Accounting 03:36 Understanding Carbon Accounting and Its Importance 05:46 Challenges in Carbon Accounting for Construction 10:38 Investigative Insights on Carbon Credits 20:05 The Acquisition of Plan A by Diginex 26:19 Incentives and Exit Strategies 27:05 Apple's AI Strategy: A Cautious Approach 29:07 The Value of Waiting in Tech Development 31:05 The Role of Employee Retention in Tech Companies 36:58 OpenAI and Competitive Reactions 43:41 EquipmentShare's IPO and Business Model Insights 53:18 Understanding Financial Metrics for Tech Companies 54:40 The Challenges of Financial Forecasting 58:26 Innovations in Construction: Civ Robotics' Approach 01:08:01 Future Directions and Exit Strategies for Startups

"I checked the cash balance and the number came out negative. I had to call my wife and say we might need to liquidate our entire 401k to make payroll."In today's episode of Bricks and Bytes, we had Thiago Da Costa from DataGrid and Clifton Harness from TestFit and we got to learn about the raw truth of building construction tech startups - from pivoting at $1M ARR to nearly missing payroll.These founders didn't hold back. They shared the moments that almost broke them and the decisions that saved their companies.Tune in to find out about:✅ Why Thiago pivoted his entire company after raising a Series A (and how he told his board)✅ The morning Clifton woke up and realized he couldn't make payroll✅ Why most construction tech companies plateau at $3-5M ARR and never break through✅ How to know when you've actually found product-market fit versus when you're chasing a ghostWatch now to hear the full conversation about what it really takes to build in construction tech.Our SponsorAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Introduction to Startup Journeys 05:47 Navigating the Pre-Seed Stage 12:47 The Importance of Pre-Sales and Pivoting 17:39 Understanding Product Market Fit 23:22 Defining Product Market Fit in Construction Tech 31:14 Facing Startup Challenges and Scary Moments 33:25 Navigating Financial Challenges 37:07 The Importance of Family in Business 39:00 Facing Fear of Failure and Pivots 40:32 Balancing Hype and Substance in Business 48:47 Endurance in Entrepreneurship 54:53 Optimizing for People in Startups

"It's compounding and becoming more of a crisis."That's how Susan Brattberg described the digital skills gap facing our industry right now.And honestly? She's not wrong.In today's episode of Bricks & Bytes, we sat down with Susan Brattberg, co-founder and Chief Customer Officer at Global eTraining, and what started as a conversation about an epic rooftop party at Autodesk University (300 people, live band, line dancing - yeah, these guys know how to do marketing) turned into a deep dive on something way more important.We talked about why training isn't just a nice-to-have anymore... and many more!Tune in to find out about:✅ Why the digital skills gap is now the #1 priority for CIOs across ALL industries globally✅ How technology is changing faster than ever - and why the old "train every couple years" approach is dead✅ The real ROI companies are seeing when their teams actually know how to use their tools (hint: projects run way smoother)✅ How AI is flipping the edu-tech space upside down - and why most companies have already dropped out of this nicheSusan's been doing this for 17 years (her company's campus history goes back even longer), and she's seen the evolution firsthand. From physical campuses to on-demand training to AI-powered rapid content development.If you're wondering why your projects feel chaotic or why new software rollouts never stick... this episode might have some answers.Watch the full episode out on Spotify and Youtube.AU Videos mentioned in the episode: https://www.linkedin.com/posts/global-etraining_au2025-au-autodeskuniversity-activity-7374516713171664896-yoyb?utm_source=share&utm_medium=member_ios&rcm=ACoAAAJfYIoBfEM4rfr-mO14vIEG1k9e5LzxSeQhttps://www.linkedin.com/posts/global-etraining_au2025-autodeskuniversity-au-activity-7374516639838638081-fCS8?utm_source=share&utm_medium=member_ios&rcm=ACoAAAJfYIoBfEM4rfr-mO14vIEG1k9e5LzxSeQOur Sponsors:Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Intro03:55 Introduction to the Journey 06:57 The Impact of Digital Skills Gap 09:50 Transitioning to Online Training 13:01 The Evolution of Training Methods 15:49 The Shift from Physical to Digital 18:50 Understanding Training Needs 21:44 Overcoming Initial Challenges 24:46 Current Trends in Training 27:45 The Role of AI in Training 30:45 Growth and Future Directions 35:00 Shifts in Business Post-COVID 37:45 Managing Growth and Team Dynamics 41:52 Sales Strategies and Customer Engagement 44:45 The Power of Branding and Events 52:32 Balancing Family and Business 54:22 The Competitive Landscape of E-Learning 56:31 Future Trends in E-Learning and AI

"Integration with Procore? Everyone warned us they'd copy our product. We did it anyway - and it became our best go-to-market decision."In today's episode of Bricks and Bytes, we had Or Lakritz, founder of StructShare (now Trimble Materials), and we got to learn about how a 21-person startup navigated acquisition conversations with multiple players, the critical importance of transparency during M&A, why integrating with Procore in 2021 was one of their best decisions... and many more!Tune in to find out about:✅ Why Trimble chose to buy instead of build - and how StructShare filled a strategic procurement gap✅ The real differences between being acquired by a platform giant vs. private equity (spoiler: it's all about narrative)✅ How Or managed team culture and morale through the acquisition process with full transparency✅ Why distribution matters more than product in construction tech - and what AI might change about thatThis one's packed with honest insights from someone who actually lived through it. Worth the listen.Our Sponsor:Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters0:00 Intro4:00 Introduction to the Podcast and Guests 4:59 The Acquisition Story of Structure 9:17 Navigating the Acquisition Process 16:18 Cultural Integration Post-Acquisition 18:15 Lessons Learned from Building Structure 31:46 The Evolution of the Procurement Space 33:04 The Evolution of Construction Tech 35:58 AI's Impact on Procurement Processes 39:20 Building the Future of Procurement 42:24 Navigating Go-to-Market Strategies 44:36 Acquisition Insights and Market Dynamics 57:35 Integrating with Industry Giants 1:01:02 Personal Growth and Impact in Business

The UFC arrives in AEC. And we're live from the AEC Octagon.In the very first episode of our brand-new Bricks & Bytes Debates series, we are trading PR statements for sparring gloves. We're putting two industry heavyweights head-to-head to battle out one of the hottest topics in construction: Has AI actually solved estimating?In this no-holds-barred contester series, our contenders took the gloves off to represent the extreme Bull and Bear cases for Artificial Intelligence:• In the Red Corner: Mike "Mighty" Powers (Co-Founder, BuildVision), arguing that LLMs have solved the extraction problem and the industry needs to embrace the "Waymo" era of automation.• In the Blue Corner: Luigi "The Stinger" La Corte (Co-Founder, Provision), arguing that estimating is more than just counting symbols - and that without 100% accuracy, AI is still just a student driver.Moderated by the referee of reason, Patric "Praying For Exits" Hellermann, this debate moves through three grueling rounds: - Round 1: The Tech. Can LLMs actually count and measure complex drawings, or are they just guessing? - Round 2: The Accuracy Gap. Is 80% accuracy "good enough" to change the industry, or is "trust but verify" just a nice way of saying "do it yourself"? - Round 3: The Liability. In a world of design-bid-build, who takes the fall when the AI misses a scope gap? Tune in to uncover:• The "Waymo" Strategy: Why waiting for perfect AI is a mistake, and how to leverage the "self-driving" mindset to reduce takeoff times by 90% today.• The Hidden Liability Loophole: Why architects and engineers could solve the estimating crisis instantly by sharing models—and the legal reason they never will.• Symbols vs. Language: Learn the fundamental technical limitation preventing LLMs from reading 2D drawings like a human, and when we can expect "Visual Language Models" to catch up.• The Subcontractor's Dilemma: Why "Design Intent" matters more than counting linear feet, and why subs might actually be wasting time on granular takeoffs.• A "Bribe" for Better Data: One listener's hilarious (but practical) suggestion for how to finally get the Revit model from the design team.Who will deliver the knockout punch? Tune in to decide for yourself.Chapters 00:00 Intro01:48 Introduction to Bricks and Bytes Debates 04:07 Opening Statements and Context Setting 06:51 Technical Feasibility of AI in Estimating 09:57 Practical Applications and Limitations of AI 12:59 Customer Expectations and Accuracy in AI Solutions 15:57 The Role of Human Oversight in AI Estimation 18:43 Future of AI in Construction Estimation 38:23 Navigating the Self-Driving Debate 41:19 The Evolution of AI in Estimating 43:32 Trust and Liability in Construction 46:13 The Role of Liability in AI Adoption 49:22 The Future of Estimators in AI 53:34 Rebuttals and Admissions: A Critical Discussion 59:39 The Current State of AI in Estimating

"I got employee of the year in 2016 for introducing Excel as a project management tool for the construction department in my company."That's the state of technology in the $300 billion store development industry.In today's episode of Bricks & Bytes, we sat down with Genevieve Davis and Alim Uderbekov from Surfaice. These two met on a beach in California (yes, really) and decided to tackle one of the most analog industries out there with AI agents.Here's what we covered:✅ Why companies building hundreds of stores aren't using Procore (hint: it's expensive and they're retailers, not developers)✅ The "McDonald's is a race car" analogy - why 40,000 cookie-cutter restaurants are actually the perfect use case for AI in construction✅ How code is becoming a commodity and why that changes everything about vertical software✅ Why AI won't take your job, but people who know how to use it willLink in comments - give it a listen if you're in retail, store development, or just want to hear how two people turned a beach conversation into a company.Our Sponsors:Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Intro03:46 Introduction to Surface and Founders' Backgrounds 06:48 The Vision Behind Surface and AI in Construction 09:41 The Meeting of Minds: Genevieve and Alim's Collaboration 12:45 Current Challenges in Store Development 15:30 AI's Role in Automating Construction Processes 18:32 Efficiency Gains and Time Savings with AI 21:44 The Future of Store Development and Human Touchpoints 24:30 Defensibility and Business Model of Surface 27:25 Funding and Future Plans for Surface 39:13 Investment Insights and Strategic Partnerships 41:31 Customer Engagement and Feedback 44:33 AI in Construction: Transforming Workflows 47:14 Navigating the Go-To-Market Strategy 54:20 Understanding Competition in the AI Space 59:25 Customization and Onboarding Process 01:03:07 Future of AI in Construction

"If we just listened to what our customers wanted, we would have had a faster horse."Everyone knows the Henry Ford quote, but Lee Mullin actually showed us what it means for construction tech.In today's episode of Bricks & Bytes, we sat down with Lee from BuildArc. He spent 18 years at Autodesk, and honestly, the conversation completely changed how we think about talking about products.Here's what stuck with us: we're all making ourselves the hero of the story. We love talking about our amazing AI tools, our productivity gains, our revolutionary features. But Lee said something that hit different - your customer needs to be Luke Skywalker. You're just Yoda, guiding them along.Tune in to find out about:✅ Why taking people from "9 to 20" beats incremental improvements from "9 to 10"✅ The framework Lee used to convince construction crews that iPads weren't "voodoo"✅ How to tell stories that actually connect (hint: it's about project managers lying awake at night, not your feature list)✅ Why the best customer stories need tension and conflict (even though corporate hates that)The reality is, there's so much noise in AEC tech right now. If you can't tell a story that makes people feel understood, you're just another vendor promising productivity.Watch the full episode now. Link in the comments!Our SponsorsAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Intro03:48 The Importance of Storytelling in Business 13:32 Navigating the AEC Technology Landscape 21:44 Crafting Compelling Presentations 27:22 Building a Storytelling Framework 31:13 Transforming Customer Stories into Success 37:28 The Human Element in AI 42:11 Understanding Personas in Storytelling 44:26 Frameworks for Effective Storytelling 53:01 Building Conflict and Tension in Stories

"You can drop 30% of your project management labor right now."In today's episode of Bricks and Bytes, we had Darren Martin from AInvested and we got to learn about the harsh realities of digital transformation in AEC, how private equity firms value tech-enabled companies, and why most innovation initiatives fail to scale... and many more!Darren left his role as Chief Digital Officer at Atkins Realis to advise PE firms and help construction tech startups break through growth barriers. His perspective from both sides of the table reveals uncomfortable truths about how the industry approaches technology.Tune in to find out about:✅ Why most companies are "digitally dabbling" instead of transforming✅ How PE firms assess digital transformation value in billion-dollar acquisitions✅ The specific labor reductions possible with current AI tools (hint: it's 30% in project management)✅ Why small AEC firms can now compete with market leaders in ways that weren't possible beforeWatch now to hear how the game is changing for construction companies willing to move beyond pilot projects.Also, have a look at this article to know more: https://uk.finance.yahoo.com/news/aecom-jacobs-downgraded-uncertainty-over-180008836.htmlOur Sponsors:Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Intro03:30 Introduction and Background 08:13 Transitioning to Private Equity and Startups 13:35 The Role of Private Equity in AEC Companies 18:22 Digital Transformation and Value Creation 23:20 Market Trends and Company Sizes 28:20 Leveraging Technology for Business Value 33:07 Digital Accelerators and Human-Centric Approaches 35:22 Optimizing Construction Processes for Efficiency 37:51 Tying Technology to Corporate Success 41:42 Proving Value at the Project Level 43:55 The Balance of Show and Tell in Sales 49:09 Purposeful Change in the Construction Industry

A controller was spending 3 days a month just reconciling Excel reports across 80 projects.And that's just one person. Imagine the time sink across the entire org.In today's episode of Bricks & Bytes, we had Joe Wilson from PROJEXION and we got to learn about the real state of construction data (spoiler: it's a disaster), why hiring data scientists isn't solving the problem, and how teams are finally breaking free from the endless cycle of firefighting... and many more!Tune in to find out about:✅ Why the 2018 point solution boom created a data fragmentation nightmare✅ The gap between builders and data scientists that nobody talks about✅ How one plug-and-play module gave an entire company their time back✅ What happens when your data goes from "collecting dust" to actually aliveJoe's perspective is refreshing—15 years as a builder before jumping into tech means he actually gets what it's like on the ground. No fluff, just real talk about real problems. Watch now! Link in the comments!Our Sponsors:Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coArchdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.io

"I remember just breaking down and crying when the announcement went live."That's Rob Philpot describing the moment he sold Aconex to Oracle for $1.2 billion—still the biggest acquisition in construction tech history.The twist? He wasn't even looking to sell.In today's episode of Bricks and Bytes, we had Rob Philpot, founder of Aconex and now investor at Glitch Capital, and we got to learn about billion-dollar exits, why construction tech hasn't seen another mega-acquisition since 2018, and what's next for the industry.Tune in to find out about:✅ Why Oracle got Aconex at exactly the right moment ✅ The reality of losing control when you go public ✅ Why great construction software doesn't need to be sexy ✅ How AI will eliminate data entry and make tools predictiveWatch now on Youtube! Link in the comments!Our Sponsor: Archdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coChapters00:00 Intro03:10 The Emotional Journey of Selling Aconex 09:08 The Landscape of Construction Technology Acquisitions 12:10 Life After Aconex: Transitioning to New Ventures 20:11 Key Factors Behind Aconex's Growth 36:16 Navigating Go-to-Market Strategies 41:03 Navigating International Markets 47:19 The Evolution of Digital Marketing 51:59 The Impact of Short Sellers 59:08 Transitioning from Founder to CEO 01:06:51 Innovations in Construction Technology

"We're always running at 100%. Some people love that. I think it's like an adrenaline rush."That's how Katie Coulson describes leading Skanska Advanced Technology—where construction projects that typically take 2-3 years get done in a fraction of the time.In today's episode of Bricks & Bytes, we had Katie Coulson from Skanska Advanced Technology and we got to learn about how they're building data centers and semiconductor fabs at tech company speed, why they're often starting construction before the design is even finalized, and what 31 years in construction has taught her about the future of the industry... and many more!Tune in to find out about:✅ How Skanska's vertical unit model combines national tech expertise with local market knowledge to deliver high-speed projects across the US✅ Why the traditional construction bell curve doesn't exist in data center and semiconductor work—and the type of people who thrive in that chaos✅ The sophisticated subcontractor relationships that make it possible to mobilize quickly across different markets✅ Katie's predictions on AI, offsite manufacturing, and robotics as solutions to construction's labor challenges (especially as remote work isn't an option for field teams)If you're building in the data center or semiconductor space, or just curious about how construction is adapting to move at tech speed, this one's for you. Watch the full episode now. Link in the comment!

Owen and Martin broadcast live from Suffolk's BOOST Demo Day in Boston, going behind the scenes with the entire cohort and some of the biggest names in AEC.What we cover:● Live interviews with the full BOOST cohort including Arki, Cypher Autonomy, DigEnergy, Hardline AI, MOD, Neuron Factory, Aorus Materials, and Puppet Robotics● GOLDBECK's innovation team (Dani and Bjorn) on how a European giant thinks about construction tech●Exclusive conversations with Jit Kee (CTO at Suffolk Construction) and David Hinley (VP Corporate Development at Autodesk)● How these startups are tackling everything from AI-powered design automation to autonomous robotics on job sites● What accelerator demo days reveal about where construction tech is actually heading● Why Boston in winter is brutal for guys in Hawaiian shirtsKey quote: "In today's world, we're building an equivalent of New York City every month worldwide. And after the project is completed, this data is left abandoned. No one is capturing the results." - Natalia, CEO of Arki

"The industry is fundamentally incapable of change because there are so many interconnected problems."That's what Carl Christensen realized when he first looked at construction from the outside.In today's episode of Bricks and Bytes, we had Carl Christensen, co-founder of Spacemaker (acquired by Autodesk), and we got to learn about why the AEC industry struggles with digital transformation, how outcome-based design can break through systemic barriers, and what it really takes to sell your company... and many more!Tune in to find out about:✅ Why designers make critical decisions early without the information they need✅ How AI-powered simulations can predict sunlight, noise, and wind impacts in seconds✅ The real story behind the Autodesk acquisition and why cultural alignment mattered most✅ What Forma Building Design is doing to bridge the gap between sketch and detailed BIMWatch now to hear how Carl's team turned systemic problems into a successful exit and what they're building next at Autodesk.Our Sponsor: Archdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coChapters00:00 Intro03:35 The Journey of Spacemaker: Founding and Vision 16:02 AI in AEC: Transforming Design and Collaboration 24:19 Autodesk Acquisition: The Value of Spacemaker 29:07 Future of AI in AEC: Insights and Predictions 36:21 Translating AI into Reality 42:38 Measuring AI Value in Design 45:15 The Evolution of Forma 54:10 Advice for AEC Product Builders 58:30 Navigating Acquisition Processes 01:07:46 Reflections on Building Spacemaker

How do you run a $2 trillion segment of the economy with just a book?In today's episode of Bricks and Bytes, we had Dmitry Alexin from Handoff and we got to learn about how AI is transforming residential construction, why 90% of US construction firms are one-person operations struggling with back-office work, and how a former IMF economist ended up building technology that delivers cost estimates in 30 seconds... and many more!Tune in to find out about:✅ Why traditional construction cost data is stuck in the physical book era and how real-time APIs are changing the game✅ How contractors can now delegate entire workflows to an AI agent through simple voice commands while driving between jobs✅ Why selling to residential contractors requires throwing out the enterprise playbook and leading with instant product value✅ The surprising shift of professionals from marketing and accounting backgrounds entering residential construction with a software-first mindsetWatch now to hear Dmitry's journey from GDP forecasting during the Ebola pandemic to revolutionizing how residential contractors run their businesses.Our Sponsor: Archdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.ioAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coChapters00:00 Intro03:40 Introduction to Handoff and Its Purpose06:41 Dmitry's Background and Transition to Construction09:30 The Data Challenge in Construction12:49 Building the First Real-Time API for Construction Prices15:35 The Evolution of Handoff and Its Features18:37 The Importance of Accurate Estimating21:37 The Role of AI in Construction Estimating24:40 Understanding Labor and Material Costs27:32 Streamlining Procurement Processes30:36 Product-Led Growth Strategy33:35 Overcoming Skepticism in the Industry37:55 Leading with Value: Product-Led Growth38:42 Go-To-Market Strategies: Finding Your Audience43:24 Targeting Residential Contractors: A Strategic Choice46:54 The Role of AI Agents in Construction Tech49:25 Learning from Failures: Experimentation in Startups55:35 Future of Construction: Robotics and Material Science58:60 Funding Insights: Building a Diverse Investor Base01:05:05 Advice for Technical Founders: Embracing Humility01:07:15 Join the Team: Opportunities at Handoff

From indie rock band to HVAC software startup—how's that for a pivot?In today's episode of Bricks and Bytes, we had Davis Muxlow and Andrew Krippner from HVAKR and we got to learn about building construction tech from the ground up, the innovator's dilemma killing legacy software companies, and why making products faster might actually hurt your revenue... and many more!Tune in to find out about:✅ How a church worship team "audition" turned into a college band and eventually a software company✅ Why legacy HVAC programs are making engineers slower despite new updates✅ The double-edged sword of efficiency: one engineer now doing the work of three✅ How AI is forcing SaaS companies to rethink their entire pricing modelThese guys went from mechanical engineering students with a Slack channel full of startup ideas to building a product that's actually making their customers more productive.The kicker? Their product works so well that customers need fewer seats. That's the kind of problem you want to have.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coChapters00:00 Intro03:19 The Musical Beginnings 05:20 From Bandmates to Entrepreneurs 09:13 The Path to HVACR 15:07 Building the Foundation of HVACR 19:02 The Accelerator Journey 25:10 The Product Unveiled 31:15 The Importance of Design in HVACR 35:18 Streamlining HVAC Design Processes 40:43 Design as a Differentiator 41:38 Innovative Pricing Models 44:35 Streamlining Sales Processes 48:12 Effective Trial Management 54:40 Customer-Centric Product Development 57:10 Building a Personal Brand 1:03:02 The Value of Transparency 1:04:13 Avoiding Common Mistakes in Product Design 1:09:25 Metrics of Success in Software Usage

In this special episode, we're broadcasting live from SpeckleCon 2025 in London, where the future of construction technology is being written in real-time. We sat down with some of the biggest names in AEC tech to talk about the one thing everyone's finally paying attention to: data.We hear from Suffolk Construction and Pomerlau on turning BIM chaos into usable data, MultiConsult's Morten on giving engineers superpowers with Python, Martin Day's warning that we're all horses before the industrial revolution, Oliver Thomas on why small firms will beat the giants in the AI race, and Speckle's Dimitrie and Virginia on their push to become the data platform that finally fixes this broken industry.Key Takeaways:Data accessibility is the new battleground - visibility matters more than authoring toolsGeneral contractors are leading the charge on data infrastructure• Off-the-shelf LLMs don't work well for AEC without fine-tuningThe visualization industry is getting disrupted by AI right now•Open source doesn't mean free, but it does mean you own your exit strategyOutcome-based pricing is coming for construction softwareThe market for design seats might be 50% smaller than we think once AI hits

"Universities Are 15 Years Behind, We Don't Need More Degrees"In today's episode of Bricks and Bytes, we had Gary Cowan, the head of digital construction at Kane Group and we got to learn about how MEP contractors are becoming technology companies, why the traditional education system is failing construction workers, and the real challenges behind construction automation that nobody talks about.Tune in to find out about:✅ Why breaking down buildings into modular components and prefabricating in factories is changing project delivery across the UK and Ireland✅ The massive shift from siloed Excel files to cloud-based real-time data systems and what it takes to make that transformation work✅ Why universities teaching 15-year-old methods are creating a skills gap and why we need more tradespeople who understand technology✅ The hidden problems with construction robots that sound great in theory but struggle with real-world challenges like consistent finishes and quality controlWatch now to hear Gary break down how traditional contractors are evolving into digital-first service providers.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioAphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.coChapters 00:00 Intro & Sponsors04:26 Introduction to Digital Construction 07:21 Understanding the Role of Head of Digital Construction 10:12 Challenges in Existing Structures and Digital Verification 13:19 The Importance of Collaboration in Construction 16:13 The Evolution of Technology in Construction 19:25 Prefabrication and Its Integration in Design 22:20 The Digital Tool Tech Stack 25:05 Virtual Reality in Construction 28:19 Augmented Reality and Reality Capture Solutions 33:55 The Rise of XR Technology 34:11 AI: Hype vs. Reality 35:54 Navigating AI Adoption 38:15 The Challenge of Authenticity in Tech 39:44 The Importance of Expertise 43:08 Evaluating Tech Solutions 45:17 Frustrations with Vendor Solutions 47:19 Rolling Out New Technologies 50:07 Aligning Data Across the Business 52:26 Pain Points in Real-Time Data 56:12 Robotics in MEP 1:00:07 Expanding Digital Construction Services 1:02:05 The Future of Digital Construction

"Often it results in an almost Frankenstein technology stack where you may have different things for different reasons."This is the reality of construction tech adoption today.In today's episode of Bricks and Bytes, we had Josh Weyand from Trunk Tools and we got to learn about navigating the messy world of construction technology, why some solutions stay point solutions while others scale enterprise-wide, and the critical mistake vendors make when trying to sell to large contractors... and many more!Tune in to find out about:✅ Why building trust and credibility matters more than your product features when selling to contractors✅ The real reasons technologies don't scale (hint: it's not always about the product)✅ How to align your solution to business initiatives instead of hitting friction at every step✅ What makes construction-specific tools win over generic software solutionsWatch now to hear Josh's insights from his time as Director of Emerging Technologies at Suffolk and his current role helping builders solve real problems.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io

"If I could do some things over, I would have hired marketing leadership earlier, even before sales."That's what Document Crunch CEO Josh Levy told his VP of Marketing, Lori Peters.In today's episode of Bricks and Bytes, we had Lori Peters from Document Crunch and we got to learn about why construction tech marketing is fundamentally different from other SaaS industries, how to scale from seed to Series B, and what's actually working in 2025.Tune in to find out about:✅ Why conferences are their biggest lead generation channel (while other SaaS companies avoid them)✅ How they expanded nationally by going where their customers were, not just selling remotely✅ The shift from marketing-led pipeline to fully integrated go-to-market teams✅ Why LinkedIn still dominates and how AI is changing organic search foreverWatch now to hear how a 10-year construction tech marketing veteran built a winning strategy from the ground up.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Intro03:26 Introduction to Document Crunch and Construction Tech06:28 Evolution of Marketing in Construction Tech09:23 Marketing Strategies Through Funding Stages12:23 Challenges in Scaling Marketing Operations15:11 Effective In-Person Marketing Channels18:29 Community Initiatives: Built by Builders and Crunch Community21:28 Targeting Customers and Tailoring Messages30:03 The Costly Disruptions in Construction30:58 Understanding Disputes and Their Impact32:28 The Role of Customer Advisory Boards34:43 Navigating the AI Landscape in Construction37:39 Building Trust in AI Solutions38:59 Leveraging Investor Relationships40:17 Partnerships and Trust in Marketing42:23 AI in Marketing Strategies47:30 Marketing Nuances in the Construction Industry49:19 The Importance of Thought Leadership52:12 Structuring a Growing Marketing Team53:49 Technology in the Marketing Stack54:57 Future Predictions for Marketing in AEC

"We've nearly tripled our profits in three years - and it wasn't one big change, it was a million small ones."In today's episode of the Bricks & Bytes, we had Marc Barone, COO of Buro Happold, and we got to learn about how they scaled from strong to exceptional, the real impact of AI on engineering productivity, and why listening matters more than action in your first 90 days as a leader... and many more!Tune in to find out about:✅ How Buro Happold grew 75% in three years while tripling profitability ✅ Why understanding what to say no to is as important as knowing what to say yes to ✅ The truth about measuring AI productivity gains and what actually works ✅ Why your first 90 days as COO should be about listening, not changing everythingWatch now on YouTube! Link in the comments!------------------Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io------------Chapters00:00 Intro03:35 Introduction and Background05:36 Overview of Bureau Hapold06:47 Technical vs Commercial Risk Management08:59 Growth and Profitability Strategies12:45 Path to COO Role16:01 Leadership and Team Dynamics19:45 Culture and Employee Engagement25:39 Digital Transformation and AI Integration33:38 Innovation and Technology Solutions38:04 The Gradual Rollout of AI Tools42:19 Balancing Automation and Human Resources47:19 The Importance of Local Expertise52:26 Evaluating AI Tools for Business57:11 The Future of AI and Market Dynamics01:04:17 Measuring Productivity Gains from Technology01:09:08 First Steps for a New COO

71% of construction companies are still using Excel to manage thousands of employees—and it's costing them millions in lost projects.In this episode of Bricks & Bytes, Owen and Martin sit down with Lauren Lake, co-founder of Bridgit, and Kevin Ferguson from AECO Product Marketing to uncover how two college students disrupted the construction workforce planning industry—and built a company that now serves half of the top 20 general contractors in North America.In this episode:Why 42% of contractors are turning down projects despite high demand (hint: it's not what you think)The "crane hunting" strategy that led to a Harvard Business School case studyHow Bridget went from $0 to $4M ARR in just 2 years by solving one simple problemWhy construction companies are now budgeting $100K+ for workforce planning softwareThe shocking reason employees are leaving construction jobs (and it's not the pay)What happens when executives ask "where are our people?" and nobody knows the answerThe hidden cost of breaking up winning project teams after every jobHow AI and experience tracking are revolutionizing team composition decisionsWhy there's been ZERO research data on project team success since 1999The global expansion playbook that worked across North America, Australia, and the UK"Our goal was simple: we just need to replace Excel. And that's actually a really challenging goal." — Lauren LakeWhether you're a contractor struggling with resource allocation, a tech founder looking for validation strategies, or simply curious about how construction's labor shortage is reshaping the industry—this episode reveals why workforce planning has become the most critical investment in construction technology.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io

"If you can't get to $5M in recurring revenue in 18 months, you're probably not venture fundable right now."KP Reddy just called out the entire construction tech ecosystem—and he's not holding back.In today's episode of Bricks & Bytes, we had KP Reddy and we got to learn about why most construction tech startups are chasing the wrong business model, how AI is fundamentally changing the value of human work, and why he's now buying contractors instead of selling them software... and many more!Tune in to find out about:✅ Why construction attracts risk-averse founders (and why that's killing innovation)✅ The real reason CEOs want everyone back in the office (hint: it's about ego, not productivity)✅ How token-based pricing will replace hourly billing in the next 5 years✅ Why KP is teaching CEOs to vibe code—and firing consultants who say "it can't be done"This conversation will change how you think about building, investing, and working in construction tech.Watch now on YouTube. Link in the comments!-------------Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Intro03:00 Introduction and Competitive Spirit06:05 The Shift in Venture Capital Dynamics08:42 Capital Light vs. Capital Heavy Startups11:45 Vibe Coding: The New Era of Prototyping14:45 The Role of AI in Construction and Tech17:44 The Future of CRM and Personalization in Business20:42 The Impact of AI on Job Identity and Purpose23:29 Navigating the Future of Work in AEC26:17 The Evolution of Business Models in Construction29:06 Conclusion: Embracing Change and Purpose35:56 Finding Fulfillment in Venture Capital39:38 The Role of AI in Pricing Models45:33 Ego and Status in Business Decisions49:33 Brackish Waters: The Intersection of VC and PE57:49 Transformative Tech and Market Dynamics62:39 The Nonsense of Change Management

"Digital twins are still solving problems we haven't even imagined yet."In today's episode of Bricks, Bucks & Bytes, we had James Mize from CRB and we got to learn about why pharmaceutical and biotech construction is pushing the boundaries of what's possible with digital twins, the real reason most companies stick with their tech partners, and why information management is construction's biggest unsolved problem... and many more!Tune in to find out about:✅ How predictive maintenance using digital twins is saving pharmaceutical companies millions in downtime costs✅ Why design innovation is racing ahead while construction remains stubbornly manual✅ The partnership model that actually works when choosing construction technology vendors✅ Why document control might disappear completely as AI learns where every file should liveListen now on Spotify and join the conversation about the future of construction technology.----------Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io-------------------Chapters00:00 Intro03:05 Exploring Digital Twins in Construction09:10 The Role of CRB in Biotech and Pharmaceutical Construction14:54 Innovation in Design vs. Construction20:50 Evaluating Technology Vendors and Solutions26:43 Navigating Pricing Models for Tech Solutions36:31 Exploring Software Innovations in Construction38:34 Identifying Pain Points in Information Management43:04 Researching Solutions: Inbound vs Outbound47:18 Evaluating Information Management Tools51:42 Lessons from Technology Failures54:11 The Role of Venture Backing in Technology Solutions55:09 Importance of Construction Experience in Founders56:39 Contrarian Views on External Validation57:41 Gathering Feedback from the Field01:00:04 Maximizing ROI from Technology Investments01:02:00 Current Initiatives and Hiring Opportunities

Most construction companies think they're using BIM. They're not. And it's costing them 20% on every project.In this episode of Bricks & Bytes, Owen sits down with Dave from Procore's BIM team and Tore Hovland, founder of NovaRender (recently acquired by Procore), to unpack what's really happening in the BIM space and why two major acquisitions just changed the game.Key topics discussed:Why BIM adoption is actually 20-30%, not the 70% everyone claimsThe hidden 2GB browser limit killing your ability to view large modelsHow building from 2D vs 3D vs full BIM changes cost overruns from 20% to 5%Why Procore spent millions acquiring NovaRender and Flypaper simultaneouslyThe streaming technology that lets you open 50-mile infrastructure projects in secondsWhat 80% of acquisitions fail and why culture matters more than techThe future where construction happens without drawings"Where we're going, there are no drawings. You could actually build off the model. It could actually be the permit that goes out." - Dave, ProcoreIf you've ever wondered why your BIM models won't load, why projects keep going over budget, or what the hell is actually happening with construction technology right now, this episode breaks it all down.---------------Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.ioChapters00:00 Intro02:00 Introduction to Procore and NovaRender Acquisition04:02 Winning BIM: Strategies and Challenges06:52 The Significance of NovaRender in BIM12:04 The Vision Behind NovaRender's Creation15:42 The Decision to Partner with Procore16:57 Acquisition of Flypaper: Enhancing BIM Solutions19:51 BIM Adoption Trends and Statistics23:47 The Impact of BIM on Project Costs28:49 Procore's Growth Strategy in Europe30:26 The Importance of Data Ownership in BIM37:41 Dave's Background and Its Influence on Procore39:16 The Evolution of BIM and Sustainable Construction41:04 User-Centric Design in Construction Technology42:45 Streamlining BIM Models for Field Use45:40 Defining Success in BIM Adoption50:20 Lessons from Founding NoRender54:17 The Acquisition Process: Insights and Experiences01:03:53 Future Predictions for BIM and Construction Technology

Jan Hendrik Goldbeck CEO of GOLDBECK grew his family construction business from €750M to €7B by treating buildings like LEGO.In this episode of Bricks & Bytes, we sit down with Hendrik Goldbeck, CEO of Goldbeck Group, who reveals how 60 years of stubborn innovation and perfect timing transformed a small German metalworking shop into Europe's construction powerhouse.FULL DOCUMENTARY COMING FRIDAY 26TH SEPTEMBER, SUBSCRIBE TO  @BBBeyond  TO STAY UPDATED: https://www.youtube.com/watch?v=SQPQc0blM3kKey topics discussed:- The 1969 origin story: Why his father rejected "we've always done it this way" thinking- German reunification luck: How overnight demand boom accelerated their product approach- The "war of all against all": Why traditional construction's sequential trade-by-trade model fails- From steel elements to turnkey buildings: 60 years of step-by-step evolution- Decentralization strategy: Getting close to architects and engineers in early design stages- Why construction tech "Tesla" startups keep failing (spoiler: it's still physical construction)- The asset-heavy advantage: Why Katerra failed and patient money wins- Cultural integration challenges: Germans want execution, French want endless discussion- AI's future impact: Prompt-driven design cutting pre-construction from months to weeks- "Nature positive buildings" moonshot: Carbon neutral concrete without green premiums- US expansion plans and the importance of local JV partnerships- Leadership philosophy: Open hierarchies vs flat hierarchies"You cannot come from outside and say 'I'm going to be the Tesla of construction.' It's still construction with all the physical restraints. Each project is still individual even with a product approach." - HendrikFrom surviving the 2008 financial crisis by going anti-cyclical to planning voice-activated building configurators, discover how this stubborn German family business is industrializing construction one LEGO brick at a time.Check out our interview with Goldbeck's tech team here: https://youtu.be/vDNUsgVmZHgEnjoy this? Want further exclusive insights in AEC tech? Sign up to our newsletter: https://bricks-bytes.beehiiv.com/----------------Chapters0:00 - Introduction & Company Growth Story1:04 - Goldbeck Origins & Industrialization Vision6:02 - German Reunification & Market Transformation9:20 - Strategic Growth & International Expansion14:37 - The Goldbeck System & Product Approach19:05 - Industry Resistance & Competitive Landscape22:09 - Growth Philosophy & Strategic Priorities27:35 - Future of Construction & Technology34:06 - Sustainability & Nature Positive Buildings38:02 - Leadership & Company Culture42:01 - Customer Value & Business Model44:13 - Startup Ecosystem & Innovation45:43 - Global Expansion Strategy

This German construction giant cracked the code on building 500 projects per year with LEGO-like precision.In this episode of Bricks & Bytes, we sit down with Fabian, Managing Director of Goldbeck Technologies, who reveals how this family-owned company complete rewrote the rules of construction by treating buildings like configurable products rather than one-off projects.FULL DOCUMENTARY COMING FRIDAY 26TH SEPTEMBER, SUBSCRIBE TO ‪ @BBBeyond  TO STAY UPDATED https://www.youtube.com/watch?v=SQPQc0blM3kKey topics discussed:- Why traditional construction is broken (fragmented design with no shared responsibility)- The "LEGO approach": How standardized building systems enable mass customization- 480-person R&D department developing everything from AI chatbots to augmented reality quality control- Building Operating System: Creating live digital twins for operations and maintenance- Why most construction startups fail by trying to "make horses better instead of building cars"- From 3,700 to 14,000 employees: The 40-year journey to their "hockey stick" moment- 570+ software solutions and the challenge of managing technological complexity- AI as an interface layer: Using agents to orchestrate multiple tools seamlessly- Decarbonizing concrete and steel: Already 35% below market average carbon footprint- The configurator vs. client choice dilemma: "We give options, not open-ended questions""We try to sell a product rather than an individual project. It's like configuring your car - you can decide comfort steering wheel or sporty steering wheel, small engine or racing engine. We make sure everything fits together." - FabianFrom factories producing prefabricated elements to augmented reality construction management, discover how Goldbeck industrialized an industry that most consider "un-industrializable."Check out our interview with GOLDBECK's CEO, Jan Hendrik: https://www.youtube.com/watch?v=4-zrwzhId0cEnjoy this? Want further exclusive insights in AEC tech? Sign up to our newsletter: https://bricksbytes.beehiiv.com/Chapters0:00 - Fabian's Role at Goldbeck Technologies0:49 - Company Culture & Technology Foundation1:12 - Building 500 Buildings Per Year with Technology2:31 - Goldbeck Technologies: 480 People R&D Division3:50 - Balancing Future Innovation vs Immediate Profits5:52 - Building Operating System & Digital Twin Development6:53 - Most Exciting Innovation Areas & Nature Positive Buildings8:40 - Traditional Construction Problems vs Goldbeck's Solution9:58 - Product Approach & Early Client Engagement Strategy12:05 - Finding Clients Early: Regional Sales & AI Tools13:43 - In-House Design Teams vs External Consultants14:46 - Product-Specific BIM Implementation15:31 - Client Education & Overcoming Market Resistance18:15 - Decision-Making Process: Car Configurator Analogy19:13 - Lean Construction vs Managing Just-in-Time Delivery20:39 - Why Few Companies Use This Approach (40-Year Development)22:11 - Complex Business Model Requirements22:59 - Technology Success Stories: Building Automation24:19 - Augmented Reality for Quality Control25:54 - Software Development Team (120-140 People)27:03 - ID Solution Process: Build vs Buy Decisions28:00 - AI Department & Implementation Strategy29:36 - Internal AI Chatbot & Knowledge Management30:43 - AI in Design: Configurators vs AI Designers31:46 - Managing 570+ Software Solutions33:00 - AI as Interface for Multiple Tools34:50 - Robots in Factories vs Construction Sites35:44 - Innovation Scouting & Stage-Gate Process36:52 - Venture Capital Fund Partnerships38:56 - Direct Startup Investments & Focus Areas40:41 - Sustainability & Carbon Neutral Goals42:19 - Timber vs Concrete: Cost-Benefit Analysis44:00 - 35% Carbon Reduction in Concrete Elements45:04 - Success Metrics & Company Culture47:10 - Goldbäcker Family Culture & Work Environment

"If you're a VP of Sales and things go wrong, you either failed or got a bad plan. But if you're a CRO and things go wrong, you probably shouldn't have taken the job."In today's episode of Bricks & Bytes, we had Mike Pettinella and we got to learn about scaling construction tech from zero to a $275M exit, the brutal realities of international expansion, and why targeting owners instead of contractors is the harder but smarter play... and many more!Tune in to find out about:✅ Why sales is only two things: volume and efficiency (and you can't train volume)✅ The real difference between selling to American vs British buyers✅ How Building Connected went from zero revenue to Autodesk acquisition✅ Why dedicated reality capture beats DIY solutions every timeMike's journey from forensic construction consulting to leading sales at unicorn startups reveals hard-won insights about building in the most relationship-driven industry on earth.Listen on Spotify now to hear the full conversation.-----------Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io---------------Chapters00:00 Intro02:49 Understanding Roles: CRO vs. VP of Sales03:58 Building Connected: The Journey to Acquisition06:05 Transitioning to Monetization: Challenges and Strategies07:55 Sales Strategies: From Inside Sales to Enterprise Deals11:49 Geographic Sales Dynamics: Where's the Business?14:03 Consulting to Sales: Skills and Strategies Transferred16:22 Managing Sales Volume: Efficiency and Technology19:14 Cultural Shift: Selling in EMEA vs. North America24:59 Expanding Markets: Product Adaptation is Key28:58 OnSight IQ: The Journey and Vision of a Startup33:34 Characteristics of Great Founders: Relentlessness and Empathy37:25 Cooking and Morning Routines38:38 Targeting Owners in Construction42:54 The Importance of Construction Data Ownership46:12 Strategies for Targeting Developers49:14 Reality Capture in Construction53:04 Best Practices for Reality Capture56:08 Future of Data Utilization in Construction58:45 Speeding Up Sales Cycles1:00:35 Managing Multiple Stakeholders1:02:09 Closing Big Deals1:04:04 Pricing Strategies in Construction Tech1:05:48 Mentoring in Sales1:09:02 The Story Behind the Art1:11:29 Exciting Product Developments

"Don't build shitty products for problems that don't exist."This brutal advice from Maksim hit different. After spinning off from his first AEC tech company Kreo, he's now building PVFarm - solar design software that's pulling in $40K average revenue per customer.In today's episode of Bricks & Bytes, we had Maksim and we got to learn about why distribution beats product in AEC, how he cracked the $150M solar design market, and why most startup marketing tactics fail in construction tech... and many more!Tune in to find out about:✅ Why relationship-based sales trump amazing products in AEC ✅ The two pathways to selling enterprise software in construction✅ Why LinkedIn outreach and email marketing don't work for AEC startups ✅ How vertical integration beats horizontal CAD tools for specific building typesListen now on Spotify to hear how Maksim went from building multiple failed products to finding product-market fit with a 40-hour learning curve software that customers love.-----------Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/-----------------Chapters00:00 Introduction to Maxim and His Journey in AEC Tech03:02 Lessons Learned from Creo: Market Understanding and Sales Strategies05:58 The Relationship Between Sunbeam and PVFarm09:12 Understanding Sunbeam's Focus and Product Offerings11:57 The Importance of Collaboration in Design14:54 Navigating the Competitive Landscape of Solar Design Software17:57 Market Size and Growth Potential in Solar PV20:56 Go-to-Market Strategies and Customer Engagement23:58 Building Value Through Education and Relationships26:55 Webinars as a Tool for Engagement and Education33:28 The Value of Community Engagement33:56 Marketing Strategies That Fail36:00 Leveraging AI for Usability39:26 Navigating the AI Landscape41:14 Building Robust Tools in a Competitive Market43:52 The Go-Kill Framework for Product Ideas46:22 The Role of a CEO in a Tech Startup51:53 Balancing Discipline and Flexibility in Teams52:41 Successful Products in AEC54:51 Building in Different Markets57:12 The Importance of Community in Tech59:20 Managing Remote Teams01:01:08 The Intersection of Jiu-Jitsu and Business

"One construction project required 18 different software tools just for daily operations - and that's considered normal in our industry."In today's episode of Bricks and Bytes, we had Michael and Danielle from Skanska and we got to learn about the brutal reality of construction tech adoption, why VCs keep backing the wrong startups, and how pricing models are completely broken for the industry... and many more!Tune in to find out about:✅ Why construction companies are drowning in software but starving for solutions✅ The real reason progress tracking tools cost a dollar per square foot✅ How AI hype is following the exact same pattern as the cloud revolution✅ What startup founders get completely wrong about enterprise sales in constructionThese insights from two innovation leaders at a global construction company will change how you think about construction tech.Listen now on Spotify and discover why the industry needs fewer tools, not more.------------------Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comBuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io4M Analytics - Instant, reliable utility data you can trust and verify - https://www.4manalytics.com/--------------Chapters00:00 Intro02:48 Introduction to Emerging Technologies in Construction06:27 Navigating Software Complexity in Construction12:45 Trends and Innovations in Construction Tech15:06 Geographical Hubs of Innovation16:48 Partnerships with Startups and Compliance Challenges20:36 Adapting to Rapid Technological Changes22:49 Success Stories from Pilot Programs27:14 Defining Emerging Technology and KPIs31:06 Sources and Filtering for New Technologies33:38 The Role of AI in Construction Tech36:06 The Hype Cycle of AI and Big Data38:04 In-House Development and Proprietary Solutions39:07 Advancements in Safety Technology41:10 Challenges with Autonomous Robotics43:01 Evaluating Technology: Frustrations and Complexities48:11 Pricing Models and Industry Friction53:50 Building Partnerships with Startups57:42 Future of Construction Technology1:02:31 Emerging Technologies in Construction

"The world has an enormous shortage of qualified project managers - to the tune of tens of millions of people."In today's episode of Bricks & Bytes, we had Greg from Nodes & Links and we got to learn about how AI is solving construction's biggest workforce crisis, why American customers bite your hand off for ROI while Europeans think about it for budget cycles, and the physics behind project acceleration... and many more!Tune in to find out about: ✅ Why the construction industry needs a billion more project managers and how AI workers will fill the gap ✅ How one customer saved $63,000 per scheduler per year using automation software✅ The brutal reality of startup hiring - 0.3% acceptance rate from 15,000 CVs reviewed ✅ Why the CEO's job is preventing failure while everyone else maximizes successListen now on Spotify to discover how construction scheduling is being revolutionized and what it means for the future of mega projects worldwide.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.com---------Chapters00:00 Intro03:00 Introduction to Nodes and Links05:43 Evolution of Project Management Software08:54 The Role of AI in Construction11:39 Challenges in Project Management14:33 Customer Onboarding and Experience17:36 Pricing and Business Model20:35 Scaling Challenges in Tech23:29 Identifying Customer Pain Points34:14 Maximizing Productivity in Construction Projects35:55 Client vs Contractor Needs in Software37:07 Global Operations and Team Management38:36 Building High-Performance Remote Teams39:59 The CEO's Role in Preventing Failure43:29 Insights from 'The Physics of Project Acceleration'46:27 Recent Funding and Growth Strategies49:53 Understanding Profitability in Construction Tech52:01 Raising Capital in Construction Technology54:56 Calculating Capital Needs for Growth56:55 Vision for the Future of Project Management59:02 Cultural Nuances in Global Construction Practices

99% of acquisition deals fail, but Britton Langdon beat the odds when a sneaky AI scraper accidentally announced his stealth startup to 30,000 people.In today's episode of Bricks and Bytes, we had Britton Langdon and we got to learn about his journey from building M-Suite to launching BuildFactory, the hidden capacity problem in prefab shops, and why construction has more FOMO than any other industry... and many more!Tune in to find out about:✅ How he achieved 140% net retention at M-Suite before selling to Stanley Black & Decker✅ Why every prefab shop has hidden capacity but nobody talks about it✅ The marketplace approach to solving construction's supply and demand problem✅ Why construction companies fear missing out more than any other industryListen now on Spotify to hear how Britton is building the Airbnb for offsite construction and democratizing fabrication work across North America.Our Sponsor: Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.comChapters02:00 Welcome Back and New Beginnings04:59 The Launch of BuildFactory07:55 Building in Cedar Rapids: A Unique Perspective11:03 Understanding M Suite: The Journey13:43 The Decision to Sell: Timing and Strategy16:48 Customer Retention and Business Growth19:40 Pricing Models and Value Creation22:44 Navigating Acquisition Offers25:46 Diligence and Compliance in Acquisitions28:38 Lessons Learned for Future Ventures33:52 Exploring BeamFabField and Its Limitations36:25 Introduction to Build Factory and Its Ecosystem40:31 Addressing Supply and Demand in Prefabrication44:20 The Role of Prefabrication in Construction48:28 Building a Marketplace for Prefabrication53:10 Challenges and Strategies in Marketplace Development59:15 The Future of Build Factory and Market Trends

"We acquired a robotics company that nobody knows about and robot costs just crashed from $100,000 to $15,000."In today's episode of Bricks & Bytes, we had Matt Daly, CMO of DroneDeploy, and we got to learn about the hidden robotics revolution happening in construction, why most startups are choosing the wrong funding path, and how AI agents with "a million eyeballs" are about to transform job sites... and many more!Tune in to find out about:✅ How ground robots went from $100K to $15K and why this changes everything ✅ Why 60% of DroneDeploy's new customers come from word of mouth ✅ The biggest mistake early-stage construction tech founders make with funding ✅ How multimodal AI models are replacing human-powered data analysisListen now on Spotify to discover why Matt believes "this is such a phenomenal time to be building products in reality capture" and what's coming this fall that will deliver answers, not just mountains of photos.Chapters00:00 Intro03:24 Introduction and Overview of DroneDeploy06:20 The Role of Robotics and AI in Construction09:17 Merging for Market Consolidation12:07 The Future of Reality Capture Solutions15:19 Vision for Automated Data Capture18:18 Challenges in Robotics and Automation21:02 Cost Dynamics in Ground Robotics24:10 The Impact of Major Tech Companies27:02 Understanding Customer Personas30:00 Visibility and Data Sharing Among Stakeholders33:07 Customization of Solutions for Different Trades35:56 Lessons Learned in Business Growth40:01 Mastering Talent Acquisition47:07 Navigating Capital Acquisition53:59 Effective Resource Allocation01:00:18 Marketing Strategies and Customer Acquisition01:03:26 The Evolution of Reality Capture with AI01:06:17 Pricing Models in Construction Software

"Hardware is hard" is the biggest lie in tech.Yet VCs keep repeating it while holding their iPhones - literally a piece of hardware that made Apple one of the world's biggest companies.In today's episode of Bricks & bytes, we had Nathan Kirchner and we got to learn about why the "hardware is hard" myth is killing innovation in construction, how to break through corporate inertia, and the real barriers startups face when selling to billion-dollar companies... and many more!Tune in to find out about: ✅ Why 7 out of 10 biggest companies are actually hardware-dependent ✅ How to escape "pilot purgatory" and get real corporate deals ✅ The psychology behind why big companies resist innovation ✅ Why bringing domain experts into your team beats perfect tech every timeListen now on Spotify and discover how construction startups can actually win against corporate giants.-----------

"AI can create decent poetry way before it can deal with engineering work."This blew my mind during our conversation with Francesco Iorio, CEO of Augmenta.The construction industry is facing a massive problem. The gap between what technology can do and how we actually build is bigger than almost any other field.Francesco shared how his team is tackling electrical design automation - one of the most complex problems in construction. They're not just speeding up workflows. They're completely rethinking how buildings get designed.In today's episode of Bricks and Bytes, we had Francesco and we got to learn about why electrical design is so complicated, how AI misconceptions are holding back the industry, and why automation is the only path to sustainable building design... and many more!Tune in to find out about: ✅ Why recreating software like Revit costs over 500 million dollars ✅ How labor shortage is driving construction tech innovation ✅ Why error-free design is still years away but getting closer ✅ How automation will change construction contracts and insuranceListen now on Spotify and join the conversation about the future of construction technology.------------Chapters00:00 Intro02:45 Introduction to Generative Design in AEC07:51 Francesco Iorio's Background and Journey12:33 Identifying the Need for Augmentor17:31 The Evolution of Augmentor's Focus22:41 Challenges in Electrical Design27:39 Augmentor's Current Capabilities and Future Goals33:02 Addressing Labor Shortages in Electrical Design35:23 Funding Journey and Investor Conviction39:05 Sustainability and Automation in Design41:49 Integration Challenges in AEC Solutions45:18 The Quest for Error-Free Design50:33 AI's Role in Generative Design54:46 Customer Engagement and Sales Strategies59:13 Demographics of Early Adopters01:02:49 Future Expansion Beyond Electrical Design

"We can do a few thousand iterations a millisecond. That gives people, you know, no loading screens, right? I want to generate and then edit, right?"That's how Jack from TestFit described their AI-powered generative design that's completely changing how buildings get planned.In today's episode of Bricks & Bytes, we had Laura Paciano and Jack from TestFit and we got to learn about how they're collapsing two months of pursuit costs into a single day, why big tech giants keep failing in construction, and how one customer won $750,000 more business in their first year... and many more!Tune in to find out about:✅ Why innovation is never asked for and how to educate markets on solutions they don't know they need✅ How TestFit collapses the traditional 2-month feasibility process into one day with live collaboration✅ Why architects are the hardest to convince but quickest to adopt new technology once they decide✅ The biggest myth about selling tech to the construction industry and why domain expertise beats big tech moneyWatch now on Youtube and discover how TestFit is changing the game for developers, architects, and GCs across the construction industry.Chapters00:00 Intro02:00 Introduction and Backgrounds05:05 Understanding TestFit's Current Operations08:06 Product Typologies and Market Focus10:48 Category Creation and Market Education14:00 Overcoming Resistance to Change15:58 Real Estate Execution Plan Explained18:47 Pricing Models and Value Proposition21:58 Feasibility Studies and Zoning Considerations25:51 Evaluating New Markets for Expansion27:58 Go-to-Market Strategies and Pods31:56 Key Performance Indicators for Pods34:51 Navigating KPIs and Roadmaps37:41 The Role of AI in TestFit40:57 Building with Empathy: The Builder Mentality41:32 Understanding Go-to-Market Strategies44:42 Engaging with Municipalities and Permitting Challenges50:46 Innovating the Real Estate Workflow58:41 Debating BIM and the Future of Construction Tech01:02:38 Myths in Selling and Building Tech for AEC

Every construction startup gets acquired for less than $100 million.That's what Yves Frinault was told when he pitched Fieldwire back in 2013. They called it the "$100 million curse" that killed every construction tech company.But Yves had a different plan.In today's episode of Bricks & Bytes, we had Yves Frinault and we got to learn about how military training shaped his leadership style, why gaming experience was crucial for building construction software, and the near-death moment that almost killed Fieldwire... and many more!Tune in to find out about: ✅ How paratrooper training taught him fairness in leadership ✅ Why he went from half salary to a successful Series A in months ✅ The product lessons he learned from video game design ✅ How Fieldwire broke the $100M curse with their Hilti acquisitionListen now on Spotify and discover how one founder changed construction tech forever.-------------Chapters00:00 Intro01:30 From Military to Tech: A Unique Journey04:23 Lessons from Gaming: Insights for Construction Tech07:24 The Birth of FieldWire: Inspiration and Initial Steps13:24 Navigating Growth: Key Milestones and Customer Insights19:04 Marketing Strategies: The Power of Ads and Product-Led Growth25:13 Scaling Up: Targeting Different Customer Segments30:56 Enterprise vs. SMB: Understanding Market Dynamics40:35 Balancing Customization and Scalability41:59 Testing Frameworks and Product Development46:35 The Hilti Acquisition Journey51:55 Cultural Integration Post-Acquisition57:10 Negotiating Acquisition Deals01:01:33 Pricing Strategies in Construction Tech01:04:20 Go-to-Market Strategies in Construction Tech01:07:20 The State of Exits in Construction Tech01:10:19 Key Decisions that Shape Success01:13:15 Future Aspirations and New Ventures

"We're building about 30 times more square footage this year than we did last year."That's what Vikas Enti told me. And he's not talking about some massive construction company.He's talking about a startup that's completely reimagining how homes get built.In today's episode of Bricks & Bytes, we had Vikas Enti, CEO of Reframe Systems and former Amazon Robotics VP, and we got to learn about how he's applying mass customization principles from e-commerce to solve the housing crisis, why every home built today is essentially a prototype, and how his team can fix construction mistakes in 9 minutes while the industry takes weeks... and many more!Vikas spent 11 years at Amazon Robotics deploying over half a million robots. Now he's using that same software-defined manufacturing approach to build climate-resilient homes faster and cheaper than traditional construction.Tune in to find out about:✅ Why the assembly line approach is killing modular construction ✅ How they're solving the skilled trades shortage with iPad instructions ✅ The real reason construction costs $350-450 per square foot in infill markets ✅ Why 40% of plumbers and electricians will retire in the next 10 yearsListen now on Spotify and discover how one team is turning construction into a software problem.Chapters03:00 Introduction and Recent Developments06:03 Expansion into California and Fire Resilience08:45 Vikas Enti's Background and Transition to Construction12:11 The Need for Mass Customization in Construction15:01 Software-Defined Manufacturing and Automation17:55 Design Automation and User Interaction20:55 Challenges in Hardware and Automation24:08 The Future of Construction and Change Management35:41 Navigating Change Management in Construction37:30 The Shift to Developer-Centric Models39:11 Embracing a Beginner's Mindset for Innovation41:50 Scaling Microfactories and Business Models44:48 Delivering Turnkey Solutions: The Role of Microfactories48:31 Unit Economics and Competitive Positioning52:24 Balancing Profitability and Affordability54:29 Understanding Competition in the Construction Industry59:32 The Information Problem in Construction

From clearing landmines to building the "Google Maps of what's beneath the ground" - sometimes the most unexpected backgrounds create the biggest breakthroughs.Most people can't imagine that we don't actually know where underground utilities are buried. Yet there are 169,000 construction projects happening every single day in the US that need this critical information.In today's episode of Bricks and Bytes, we had Itzik from 4M Analytics and we got to learn about turning military explosive detection expertise into construction tech, the tragic consequences when underground mapping fails, and how AI is revolutionizing subsurface data... and many more!Tune in to find out about:✅ How military landmine detection skills translate to finding buried utilities ✅ Why 8% of every construction budget goes to unknown underground risks✅ The business model that maps once but sells the same data forever ✅ From 104 employees to mapping 22 US states in one yearReady to discover how one founder is preventing construction disasters while building a unicorn? Listen now on Spotify.------------Chapters00:00 Intro02:00 From Military to Mapping: The Journey Begins04:56 Building the Google Maps of the Subsurface08:07 Navigating the Challenges of Investment10:49 Understanding the Utility Coordination Landscape13:57 The Pain Points in Construction and Excavation17:01 The Value Proposition of 4M Analytics19:56 The Role of Technology in Mapping Subsurface Utilities23:13 AI and Its Impact on Data Accuracy25:48 The Importance of Timing in Tech Solutions28:56 Innovations in Data Collection and AI Integration41:01 The Future of Construction and AI42:17 Expansion and Focus on the US Market45:36 Navigating Challenges and Learning from Mistakes51:41 Adapting Go-to-Market Strategies57:01 Achieving Product-Market Fit01:02:21 The Role of a CEO in a Growing Company01:10:14 Closing Thoughts and Future Initiatives

"Hiring young, cheap marketers is actually more expensive than hiring experienced ones."That's just one of the eye-opening insights from Phil Carpenter, a fractional CMO who specializes in AEC tech startups.In today's episode of Bricks, Bucks & Bytes, we had Phil Carpenter and we got to learn about why most AEC startups fail at marketing, the hidden costs of inexperienced hires, and how to actually reach construction professionals... and many more!Tune in to find out about:✅ Why AEC customers are more skeptical than other industries and what they really want to see✅ The "crossing the chasm" strategy that determines startup success or failure✅ Why LinkedIn marketing doesn't work for most construction professionals✅ How to build a cost-effective marketing team without breaking the bankPhil's 30 years of experience in tech marketing reveals some uncomfortable truths about how startups waste money on the wrong strategies.Ready to learn from his wins and failures? Listen to the full episode on Spotify now.--------------Chapters00:00 Intro02:00 Introduction to Phil Carpenter03:59 The AEC Industry and Marketing Needs06:01 Crossing the Chasm in Technology Marketing08:01 Identifying Target Segments10:53 Customer Research and Validation13:05 Content Marketing Strategies15:10 The Role of Content Creators in Marketing16:56 SEO and AI in Marketing18:56 Testing Marketing Channels21:52 Public Relations in AEC Marketing24:58 Budgeting for Startups36:13 Measuring Marketing Performance39:59 Finding the Right Marketing Strategy41:53 The Experimenter's Mindset in Marketing42:56 Creative Marketing Stunts44:14 The Importance of Customer Case Studies47:08 Building the Right Marketing Tech Stack49:59 Scaling Marketing Strategies as Startups Grow53:18 Aligning Marketing and Sales for Success55:24 Consultative Approach to Startup Marketing59:58 Learning from Marketing Campaigns01:03:13 The Fast Follower Strategy01:05:07 Emerging Trends in AEC Technology Marketing