Podcasts about as phil

Phil and Jake rank the posthumously-released Bruce Lee film Game of Death, food poisoning and triangle pizza on the List of Every Damn Thing.If you have something to add to the list, email it to list@everydamnthing.net (or get at us on Twitter, Instagram and Facebook).SHOW NOTES: Throughout the episode, Jake mistakenly refers to the movie production company Golden Harvest as “Golden Era” which is actually the name of a vegan Chinese restaurant in San Francisco which has been around since before veganism went mainstream. As Phil mentions, the recent Star Wars movie The Rise of Skywalker was produced after Carrie Fisher died. They spliced together various outtakes from the previous movies to make it look like she was in the movie. It didn't really work, how could it? Not much else in the movie did either although one exception was the chimpanzee with a welding torch. We mention Rudolph Valentino. Here's some details about his death & funeral.  Jake talks about the documentary Bruce Lee: A Warrior's Journey. Skip to timestamp 58:30 to watch the original Game of Death footage in full. Colleen Camp has had a full Hollywood career including roles in Clue, Apocalypse Now and a couple of Police Academy movies. She was also in Smokey & the Bandit 3, which like Game of Death involved extensive re-shooting for the final product. The original was meant to have Jackie Gleason in both the roles of Smokey and the Bandit, but after the promotional material elicited negative reactions, they re-shot the Bandit scenes with Jerry Reed. Phil started watching The Suicide Squad but it was too much gore for him. He's not prudish about that stuff but it's not fun for him anymore. The Seven Little Fortunes was a group of child performers who included Jackie Chan and Sammo Hung. Chan has said they'd get whipped if they didn't act right. Shreddies are similar to Wheat Chex (Phil said Triscuits). Their Diamond Shreddies campaign is very clever and is very similar to Oops! all Berries but with more world-building.  When Phil referred to “Oops! All Burnt Cheez-Its” of course he meant "extra-toasty Cheez-Its". They're the most requested flavor apparently. What we'd like is if they maintained some kind of fictional reason for why they were extra toasty like Oops! All Berries. Maybe something like "Dammit, we burned all the Cheez-Its!" Sector pizza is what most people (except Jake) probably are thinking of when they say triangle pizza. It's a circular pizza that's been cut through the center four times at different angles so that each slice is straight on two sides and curved along the edge. Circle pizza is a pizza that's just a circle with no cuts made into it or I guess if you took a pizza-cutter and cut circles out of a another shape of pizza. The above two notes were written by a malevolent artificial intelligence, and as such are not part of Every Damn Thing canon. The current entry was written by a benevolent artificial intelligence so it's cool. Pizza in a Cup is from the best scene in The Jerk. It's pizza in a cup that Bernadette Peters and Steve Martin eat. It's sold at the carnival. At one time there were two competing Pizza in a Cup businesses at the carnival, until one drove the other out of business. ALSO DISCUSSED IN THIS EPISODE:Greek & Roman mythology * Enter the Dragon * Chuck Norris * Way of the Dragon * Bowfinger * Hong Kong cinema * Police Story * metatextuality * Kareem Abdul Jabbar * basketball * video games * Brandon Lee * violence in movies * radio edits * “I Got 5 On It” by Luniz * Spaceballs * Bill & Ted's Bogus Journey * Prometheus * Sisyphus * Jessica Rabbit * broken glass * capitalism * daylight saving time * Josta * Cadbury Creme Eggs * Lincoln Logs * carpets * square pizza * geometry * Rod Laver shoesBelow are the Top Ten and Bottom Top items on List of Every Damn Thing as of this episode (for the complete up-to-date list, go here):TOP TEN: Dolly Parton - person interspecies animal friends - idea sex - idea Clement Street in San Francisco - location Prince - person It's-It - food Cher - person Pee-Wee Herman - fictional character Donald Duck - fictional character Hank Williams - person BOTTOM TEN:180. Jenny McCarthy - person181. Jon Voight - person182. Hank Williams, Jr - person183. British Royal Family - institution184. Steven Seagal - person185. McRib - food186. war - idea187. cigarettes - drug188. QAnon - idea189. transphobia - ideaTheme song by Jade Puget. Graphic design by Jason Mann. This episode was produced & edited by Jake MacLachlan, with audio help from Luke Janela. Show notes by Jake MacLachlan & Phil Green.Our website is everydamnthing.net and we're also on Twitter, Instagram and Facebook.Email us at list@everydamnthing.net. 

One of my favorite movies when I was in high school was Groundhog Day, starring Bill Murray as Phil Connors and Andy MacDowell as Rita Hanson. I liked it because it was hilarious. How could you not like a movie with Bill Murray who still makes me laugh from "Caddyshack" and "What About Bob?" I grew up in Pennsylvania as well, so Groundhog Day was a thing that we actually celebrated every February 2nd. Let me elaborate on the plot. A Pittsburgh weatherman, Phil Connors was assigned to go to Punxsutawney on February 1st. He has this assignment every year and he lothed going. The small town hicks as he called them drove him crazy. He was too big for this town and he made his contempt known. Phil was a total jerk and made every effort to get through the day of February 2nd, 1993. He scarred everybody in his path. When he finally laid in bed, he was so thankful that the assignment was over. Phil then awoke to the Sunny and Cher hit, "I've Got You Babe". Was it Deja Vue all over again as Yogi Berra once said? Yes it was. Phil experienced February 2nd all over again and everything was exactly the same as yesterday. It was the worst nightmare in Phil's life, but it was really happening. This character is the total opposite of the last "Don't Be Like" episode. In "Don't Be Like Clark W. Griswold". Clark was a total optimist. He never saw the potential for bad, only the potential for good. There wasn't a shred of realism in him. Phil Connors is a total pessimist. He sees only the bad in the forsaken town he was stuck in and none of the good that was all around him. As Phil wakes up day after day, you can see the transition. First, Phil realizes what is going on. He is stuck in Punxsutawney on February 2nd, 1993. This caused severe depression and in the first several days, he just tried to end his life. He was successful each time, except that he woke up to the same Sunny and Cher "I've Got You Babe" song again. He had hit rock bottom and many times people with serious mental problems need to get there before they can start climbing out. Do you know anyone in your life that hit rock bottom and did a total 180? It happens all the time. And it happened to Phil Connors. Along the way, he found the futility of trying to kill himself. He had to accept his fate. He was in Punxsutawney hell. That's where Rita enters in. He thought his producer was attractive, but didn't really care for her. He stopped trying to kill himself and made it his aim to impress Rita.Phil had every part of February 2nd timed to the second. He could save the cat as it fell from the tree. He studied Rita and learned about her as much as he could. Then on a new day, he would wow her with his understanding of her. This started to win her affection. Over time, Phil's heart changed like the Grinch Who Stole Christmas. He turned into a man of extraordinary skill and compassion. Some calculate (the movie doesn't say) that Phil Connors endured 12,403 Groundhog Days or 33 years and 358 days. It took that long for Phil to change before he experienced February 3rd! It's a crazy story line, but makes for a fun movie. Phil changed from the cold-hearted, pessimistic man to a warm-hearted, optimistic one in a mere 33 years. In the end, he wins the girl and sees the beauty in the small town that he hated before. Do you see the lesson here?Read the rest of this article at the Smart Cleaning School website

On this episode of the Park Leaders Show, guest co-host, Phil Gaines, returns to discuss park retention with COVID-19 impacts beginning to fade. After 15 months of social distancing, parks, like most enterprises, are slowly returning to normality. Accordingly, Phil asks two critical questions: 1) How do we get back to normal? 2) How do we educate and engage in what we want them to learn? As Phil and Jody discuss, state parks should embrace the opportunity to provide more resources, from kiosks to online, where new visitors can engage new information. More initiatives can emerge with less focus on health preservation by focusing on customer service, new activities, and client feedback. Overall, the time has never been better for state park service models to step up. For state parks, why not accept the call to lead the way? Connect: www.parkleaders.com Facebook - https://www.facebook.com/theparkleaders/

Show Resources Here were the resources we covered in the episode: Phil Gerbyshak on LinkedIn Free 60-day trial of Sales Navigator LinkedIn Sales Navigator Course with Phil Grab time with Phil to chat LinkedIn Ads Effect of iOS14 on LinkedIn Ads Amazing podcast episode from Phil Graham - Next Level FB Ads Podcast Metadata benchmarks report LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: You've heard about LinkedIn Sales Navigator, but you're not sure if you should be using it instead of ads or in combination with them. Well buckle up, it's time for the full scoop. Welcome to the LinkedIn Ads Show - here's your host, AJ Wilcox.Hey there LinkedIn Ads fanatics. So Sales Navigator is one of those topics that comes up a lot in LinkedIn circles. So I got one of the top organic LinkedIn pros to come on and share his wisdom with you. Phil Gerbyshak is one of the most well connected people I've ever met. He's provided sales training for everyone from the Fortune 500, all the way down to small business owners, and everything in between. We're going to talk about everything from what Sales Navigator is to who in your organization should be using it, as well as how it will complement your ad strategy. First in the news, my apologies for the last several months with no episodes at all. I've got a ton of great episodes and a bunch of great content planned, but they may come sporadically for the next little bit while I'm dealing with some personal and family issues. But so much has happened with LinkedIn Ads since the last episode. So let's run through some of them. The first is the Twitter user @DannyGavin, who's a VP of Marketing for an agency. He brought to my attention when his rep sent him an actual document of the types of things that LinkedIn expects to be affected when iOS 14 rolls out. And of course, by this point, we already have iOS 14.5. But it's a cool graphic that I'll share with you. Then a few weeks later, one of my own account reps send it to me as well, but Danny gets props for getting it to me before my reps. So thanks for that. We're, of course going to have a whole episode all about the cookie-geddon and the effect on LinkedIn Ads. But for right now I'll just say LinkedIn has this available, ask your rep. And I'll go deeper into it in a future episode. Next, I want to point you to towards one of the best podcast episodes I've ever heard. So there's a podcast about Facebook ads specifically and it's called Next Level Facebook Ads Podcast hosted by Phil Graham. And specifically, the episode that I want all of you to go and listen to is Episode 196. How I'd spend $20 per day on Facebook Ads. The whole goal of of his podcast episode is just to talk about like running low budgets and testing. But what he ended up doing was showing a masterclass on how to approach testing and optimization, AB testing, how to strategically test through your your content. So I'll link to that in the show notes. I highly recommend going to listen to that episode, I absolutely could not have said it better myself. Then I was really excited by something I saw in my inbox. This been a couple months ago, but LinkedIn started sending out new emails with a subject line that says you have a new comment for review. This was back at the beginning of March of 2021. When I got my first one. And I was so excited by this because if you've talked to me about comment moderation inside of sponsored content, you've probably gotten an earful about how, how difficult it is, as a company to moderate and plan and understand the comments that are coming in. So with this one, some of our clients started getting emails that says, "hey, you got a new comment, click here to see it". Now there's a whole lot I wish we got with these emails. I wish it would give us like the text of the comment with, you know, quick actions like like or respond or something. But at least for right now, we're getting something. I'm sure this is not rolled out to all accounts yet, because I'm assuming I would get inundated with these on like an every few minutes basis. But at least some of our accounts did I think probably three or four accounts have access to this so far. So watch for that in the future. And I'm excited to keep watching LinkedIn roll this stuff out. Next, the company Metadata.io released their own benchmarks report from LinkedIn Ads. And I'll link to it in the show notes down below. But it's entitled What We Learned From $15 million in Spend on Facebook and LinkedIn. And you can see the data directly, they put it into like a nice Google Data Studio report. And they also say get the report. So definitely worth checking out in quite a few cases, the benchmarks that we see versus what Metadata sees are quite different. And I know plenty of the Metadata folks, and I have a good understanding of their strategy as to why we might see differences there. But it's definitely worth checking out to see what other people are seeing in the world of LinkedIn Ads. Okay, I wanted to highlight a couple of reviews for the podcast. Rudeboyj on Apple Podcasts says, "AJ, the hero of LinkedIn marketing, I love love, love AJ, his LinkedIn Ads podcast, so much valuable information and as an agency owner, this is the best place for me to get insider information, tips and tricks that LinkedIn won't tell you about directly. Amazing content. Well worth a listen. Kind regards, Rudy." Rudy, thanks so much for leaving such an awesome review for me. I really appreciate it. Then we have nandogevers from Apple Podcasts. Sorry if I mispronounced the the handle there. But they say learn from the best. "I listened to a ton of business podcasts, it is hit or miss. The LinkedIn Ad podcast might however be the best I've ever heard. No generic nonsense, but actionable points. Keep it up." Absolutely. Thank you so much. That's exactly why we create this. I love to share, okay, and I want all of you to go and leave a review to so that I can shout you out. I want to feature you here. So please let me know what you think of the show. Alright, with that being said, let's hit it. Okay, everyone, I'm super excited to have Phil Gerbyshak here. He is not only the VP of Partnerships for us here at B2Linked.com. He's also the chief Revenue Officer of Process and Results, his company, Phil, so excited to have you on the podcast, this is Phil Gerbyshak and tell us what's new in your world. Phil Gerbyshak 6:21 Oh, boy. So lots of stuff, AJ, with all the changes that's happening with the different ad formats and stuff. You know, LinkedIn is hotter than ever, especially for those self employed folks. And we're seeing a lot of action there. In my world, you know, a lot more engagement in some spots, less engagement and others, and automation still not working on LinkedIn. Funny, right? How that works, sending 1000 connections a day doesn't work. In fact, many of the groups that I'm in say that LinkedIn has shrunk that down to be 100 connections a week. So it's even more important to find the right people to start the right conversations so that you can possibly work with them. AJ Wilcox And we used to get something like 75 per day. So this is a big restriction. Phil Gerbyshak Yeah, yeah, for sure. Huge. AJ Wilcox Lots of people getting their profiles. temp band, I guess will say Phil Gerbyshak Yeah, or shadow banned are not able to send connection requests, or oh my gosh, right, you've reached a commercial limit, because all you do is search, search, search and you never add any value to the network. I mean, lots of things contribute to that, which I'm grateful for. I really think that's an awesome opportunity for all the relationship sales and relationship marketing folks that are listening to this podcast. AJ Wilcox 7:31 Oh, yeah. And we've talked before about the spam problem on LinkedIn, just from so many people doing it wrong. I'm usually not a fan of LinkedIn cracking down on things. But this is one I'm really glad they're cracking down on. Phil Gerbyshak Yeah, AJ Wilcox I obviously have you on here to talk about the sales side about Sales Navigator, about organic. Tell us about your background. Why are you the one that I brought on here? Phil Gerbyshak Well, you know, years ago, when LinkedIn was really infantile, and it was six degrees of Kevin Bacon, I get started with it. And I worked in financial services and my advisors would be like, hey, is this actually something that people actually care about the internet? And this is a long time ago, obviously. And I was like, yeah, I think so. I think so. Right? And I showed them how they could use it. And then, you know, over time, I quit my my day job as a VP of IT, working with financial advisors to learn technology, and moved into my own consultancy. And I started seeing, hey, LinkedIn is thinking about this additional offering that offers more search capability, more opportunity to kind of segregate between an organic user and a paid user, and offer just more and more power. So I started using it, you know, people started asking questions, I started coaching sales teams, I ended up being a VP of sales training at a software company in Tampa, Florida for about a year and a half. I mean, it just naturally happened. And it just totally makes sense. Because really, just about every day that I'm on LinkedIn, I'm looking at Sales Navigator, because I've got 14,000 connections, but I'm like, well, who I just want to focus on Who are those 100, 200, 500 people that I want to pay attention to this week, and Sales Navigator just makes that so much simpler. So I've trained a lot of self employed folks on how to leverage it. And I've been leveraging myself pretty much since Sales Navigator rolled out. AJ Wilcox 9:20 Oh, that's awesome. Well, so glad we got the Sales Navigator pro on here. So the big question I get from people, and I don't quite know how to answer it, which is, hey, AJ, you're the ads guy, but we've also heard about organic LinkedIn, and we know people are doing outreach and we've heard about Sales Navigator. And they asked, you know, what should we prioritize? What should we be doing with LinkedIn? What's your response there? How would you answer that? Phil Gerbyshak Well, the answer is all of the above. Organic Sales Navigator and sponsored for sure. When you think about organic everybody in the organization should be organically using LinkedIn. Should be building their network, should have a good profile, right, should be an ambassador for the organization, sharing content, you know, doing things just like they would in the office as an on matter of course, right? I mean, people want to work with you if you're a company that's welcoming, so be a company that's welcoming, right? I mean, be that way. Get all your employees using organic for sure. And frankly, there's a lot of things that are only available in the organic version of LinkedIn that show that you're not dead, right? Posting to LinkedIn, building your actual network, not just sending in mails, things like that. So organic, for sure. When we think about sponsored, that's the marketer side, that's the brand side, that's the opportunity to build brand awareness, and in many ways to make better offers that if your sales team made may or may not resonate all that well, because they're just kind of blasting it out there. They're not gonna, they're not going to really hone in on the exact target. Not that they mean to, I'll tell you, right, as a sales guy, of course I mean to. But I'm not just connected to the right people, and frankly, putting it in front of them at the right time. Well, I can't always do that. I send out when I have time, not necessarily when is the best time or when LinkedIn knows that they're on. So sponsored, helps with that, and then Sales Navigator for the sales team, for those heavy duty recruiters. Absolutely. Sales Navigator is great, because all just about all of the search features that we use to target on advertisement on the sponsored side are available on Sales Navigator. So if you think about Sales Navigator, it's almost like advertising for one on one results. And sometimes if you already connected or your second degree connected, this is why you gotta use organic side and get connected, right? You can send a message hyperfocus that says, hey, AJ, are you interested in learning how to increase your revenue with LinkedIn advertising? And if he says yes, well, then we have a conversation here. And I can send a link to maybe sign up for that same webinar that the sponsored posts are, save the ad dollar, and sometimes get an even better target, but not always, because we're not always connected to everybody that could benefit from our products or services. AJ Wilcox 12:03 Absolutely. All right. So I may have jumped the gun a little bit. Can you define Sales Navigator for us? Like, what is the product, you've kind of told us a little bit about what it does? Phil Gerbyshak Sure. So LinkedIn Sales Navigator is their most premium sales solution. LinkedIn premium is an option as well, I would tell you that it's it's about 10% as effective as Sales Navigator, so I'd focus on Sales Navigator Sales Navigator is a separate sign up, it costs anywhere between $80 a month, if you go month to month, or $65 or so if you go out for a year at a time. And it is an awesome laser focus search tool that allows you to save leads and save people that you want to work with in different lists so that you can review them. And it allows us to see, oh, are there lead updates? Meaning did Phil's profile post anything new. Or account updates, did Process and Results, did B2Linked post anything new on LinkedIn. Have both of those things. And then it's also an opportunity to interface with the CRM, that's a more premium tool, but you can interface with Salesforce, or with Microsoft Dynamics and some of the other tools to interface so that you capture every interaction so that if I go on vacation, an agent needs to pick up my accounts, he can see that interaction, but only if the company pays for the team solution of Sales Navigator. AJ Wilcox Ah, okay, so this is like the power tool for sales folks. Phil Gerbyshak Absolutely. AJ Wilcox Yeah, cool. And I love this because between 65 and 80 bucks a month, that puts it at about twice the cost or maybe a little bit more than like LinkedIn premium, but it has so many more features that has basically like a little mini CRM. And anyway, that feels like a really, really good value to me. Phil Gerbyshak 14:00 I think so right? I mean, if your leads to close, right, if it takes you let's say 10 or 15 people to get there at $65 a month. And let's say that's all one of your sales people gets. Well that's $6.50 a lead. If you turn that into one meeting, which turns into one, SQL or MQL right, depending on how you target that. Well, heck, I think that's a pretty fair price. And your salespeople have to do outreach, right. I'd love to tell you that just marketing is enough, but it's not. We see all the time that folks that advertise with us, they may not have a great sales process at the end of that. And then they're like, Well, hey, people are magically spitting money at me. It's like, well, no kidding. If you don't have a sales process, it just, it frankly, doesn't work. So you need a sales team that's using that and you combine the two, right? It's like if you remember the old superfriends right wonder twin powers activate form of revenue. It's pretty cool. AJ Wilcox Perfect. Well, so we here at B2Linked, we do, obviously, a lot of advertising. And the strategy in our advertising is generally trying to get a cold audience from our ideal market to identify themselves and make it so we can start nurturing up and following up and starting a relationship. But I would gather that the approach with both organic and Sales Navigator as an extension could be quite different than how we're approaching it. So tell us about the difference in strategy and audiences there. Phil Gerbyshak 15:33 Sure, well, first of all, organic and Sales Navigator are really meant to be one to one tools, more than one to many tools, those certainly when you post something, your status, I mean, you're hoping your whole network sees it, you're hoping it goes viral, let's let's be honest here that that's the hope. But it's hard to know if it did anything valuable when you don't get any engagement. So what I would say is, if you think about using the organic side, and you post something, whoever then comments, whoever likes, whoever shares, whoever, you know, does something interacts, get some engagement, then the sales team should follow up with them and try to see there's an opportunity for a conversation. Well, on the sponsored side, we run an advertisement. And, you know, they might have never heard of the company before. But hopefully, you're posting something in the sponsored content that solves a problem or illuminates a problem. Or sometimes, you know, that offers a vitamin to make things even better for you. You know, those are the three reasons we run sponsored. And you're hyper focused on who you're talking to, right, you have that audience really dialed in, you've got those facets dialed in, but you don't know their name. So to personalize, you have to go Sales Navigator organic, because I have to see your name. But on the sponsored side, you're really more demographically targeting them plus some company size and things like that. So again, right, you have to think about, okay, organic is mass network. 5000 10,000 50,000 people, right, depending on how big you've grown your network, sometimes less. But then we've got the Sales Navigator, which is super targeted at an individual one at a time. And then the sponsored content, which is super targeted at the persona that we're having, but yet we don't know their name, who I love three prongs, all important. AJ Wilcox 17:27 So one thing we've noticed is that when we are running ads for a client, and the client is also like their sales team is engaged in in outreach, we find that they really supercharge each other. Like when someone has been seeing our ads for a month or two. They're a lot more likely to respond when someone reaches out. Because they're like, oh, I've heard of your company before you guys must be legit. Like, let's talk. Phil Gerbyshak Yeah, it seems so obvious when you say that, AJ but let's break that down. Right? Let's, let's talk a little smaller. Right? So I've never heard of your company before and you cold call me. And then I email you. And then I send you a LinkedIn inmail. And maybe I follow you on LinkedIn. And maybe you happen to find me on Twitter and maybe engage with you on Instagram and okay, so I email you. So I did 6, 12, 15, 20 touches, Still nothing. Now imagine instead, if they knew your business name, and they knew that you solve problems they do. Even if they don't know it. They know it right. It's here. It's here. It's in the back of their head. And they think Oh, interesting. So B2Linked does LinkedIn advertising. Oh, that's cool. And then me the sales guy calls up and says ring ring. Hey, AJ, Hey, buddy. I was wondering, do you, you know, do you need some LinkedIn advertising? And he might say no, I'm good. Or he might say, oh, yeah, I've heard of you guys. That's pretty cool. Well, again, supercharge those by combining streams, get them together because building awareness, though, that you don't really want to pay for awareness. It's important, right? I mean, you want to pay for results. Let's be clear. But that awareness is a nice byproduct of what happens for people who don't necessarily click the ad that you can't retarget that don't sign up for you because they're like, oh, I've heard of you. Especially if you do a good job of the company's marketing. It helps your sales team just so much. Oh my gosh. AJ Wilcox 19:16 Oh, yeah. And one thing I really wish LinkedIn would have taken across the finish line. A couple years ago, they had a beta, where a sales team could add leads in Sales Navigator. This was called Project Stereo, by the way, and as soon as they added it, they were tagging those leads, then the marketing team could pick this up for direct targeting. And so you could really target the exact individuals that the sales team cared about. And we had several clients who were part of the beta. It worked great. And then we heard that they sunset it, it was probably just too much work to upkeep Phil Gerbyshak Or it's super creepy, right? I mean, that's the challenge, right? I mean, sometimes we get super creepy I mean that that is sometimes a challenge. So I think that's why you have to do all of them even more because that Stereo project. It's interesting, right? If I just talk to you, and then I pop up, I mean, what do we Facebook here? Come on AJ? AJ Wilcox Sometimes I wish. Phil Gerbyshak Right. AJ Wilcox Alright. So obviously, the LinkedIn advertising is oftentimes handled by the marketing department. But we see that outreach, even handling of Sales Navigator is oftentimes over on the sales side. And there's a definite divide there. So when you work together with these strategies with these different effectively channels, how do you do that? And who owns what leads? How do you kind of heal the divide? Phil Gerbyshak 20:41 Sure. So if you think about sales development, and business development, that's a marketing function, and a backup sales function, meaning when I make a phone call, if I'm, you know, not shy about sharing my company name, I'm aiding in awareness of the company that I work with. Well, we might say, well, oh, that's Phil, that's marketing. Okay. But it's a phone call. So you might say, well, Phil, that sales? And the answer is it's both. So here's what you want to do, right? It to heal that divide is you need to meet together, you need to spend some time together and say, Hey, here's the 3, 5, 7, 10 campaigns, we're going to run. And sales team wants to run behind this. And as you're talking to people, you could just ask, Hey, have you heard about XYZ campaign? Now they might say no. And that's perfectly fine. Not a problem, right? But if they say yes, well, now we've got a conversation path. Now we've got something to do. And this is really important, because what gets measured gets repeated. Okay, understand this, right? So if you measure the fact that the sales team put in there, oh, yeah, they're aware of one of these 10 campaigns. Now, marketing says, oh, cool, right? We're, it's a marketing attributed lead. That's fantastic. The work we're doing is actually helping the sales team. But a lot of times, we worry so much that if marketing helped us, we're not going to get full credit for that deal, for that lead, for that conversion. That I'm not going to put it in there. I'm just going to say, Yeah, they were totally cold. And marketing might say, well, if I tell them, well, they're never going to tell me back. So why should I do that. So I want to encourage you, if you're, you're listening to this, even if you have a marketing team and a sales team of one each, to spend some time together, talk about those campaigns, really heal that. And then make sure that it gets measured, make sure that gets put into your CRM, make sure you know even if you have a simple CRM, like a spreadsheet, just put it in there. Oh, yeah, this customer heard about, and then gently let the marketing team know hey, by the way, gang, thanks so much. This week, six of our leads came through, and we're aware of that campaign that you had. Now they might not have clicked it, they might not have filled it out, they might not be in your CRM from the marketing side. But they absolutely should be from your sales side. And they can partner up because then you know what works. Now you got feedback. Now you keep that feedback loop going. Do more of what works, less than what doesn't, invest in the winners, ditch the losers. AJ Wilcox 23:18 I can't impress on everyone enough how important this is for marketers to play the sales enablement role. And for sales to play the marketing enablement role. That communication is absolutely crucial. Phil, something else you mentioned, that is really interesting to me. You mentioned how Sales Navigator has a lot of the same targeting criteria that ads do. So what that makes me think is me as the advertiser, I could go to the sales team, and I could say, hey, here is the exact way we're targeting here are the audiences we're going after. And then someone from sales could say, perfect, I'm going to go and run searches with exactly the same parameters. And that's how I'm going to start my outrage. Is there value there? Phil Gerbyshak Yeah, well, there's huge value there because you can set that up as a default search criteria. So you can search inside that universe. So let's say the marketing team is going to target you know, this much of the universe, they might target 100,000 people. Well, each salesperson might only really responsible. Say you got 10 salespeople, everybody's response for 10,000. How do you slice that up? Well, it could be by industry, so they add one parameter, industry. Okay, add another, location. Now, let's also not forget, and many sales people do, they broaden it out to everybody on LinkedIn, instead of shrinking it down first, and going first and secondary connection that people you already know. And the friends of people that you already know. I mean, folks, if I drop AJ Wilcox's name with a prospect that has heard of loves AJ Wilcox, they are going to open right up and we're going to get to have a real conversation about what's going on. On the other hand, I cold call and I pretend like I don't know AJ. That AJ is an oh, who's that? I don't know. Well, that's not going to open it up and it's gonna be harder. Now replace the word AJ Wilcox with your company name. Replace that with B2Linked, replace that with Process and Results. Replace that with your company name. And if they're aware of it, now they're going to open up. Oh, yeah, I've seen that. So you have to row together? Absolutely. And let's not forget, sales team can feedback. You know what, I appreciate that you gave me those seven criteria. But you know, what I found really helpful is when we include X, Y, or Z, you know, maybe it's people who've only been on LinkedIn, you know, less than 30 days or 90 days. Or maybe it's people who've changed jobs in the last, you know, in the last 90 days, something like that, that sometimes the marketers forget is available, so they can dial it in even more. Okay, here's a quick sponsor break. And then we'll dive into more on Sales Navigator, and specifically how we can make your job with this easier. Unknown Speaker The LinkedIn Ads Show is proudly brought to you by B2Linkedcom, the LinkedIn Ads experts. AJ Wilcox If the performance of your LinkedIn Ads is important to you be to B2Linked is the agency you'll want to work with. We've spent over $135 million on LinkedIn Ads, and no one outperforms us on getting the lowest cost per lead. We're official LinkedIn partners, and you'll only deal with LinkedIn experts from day one. Fill out the contact form on any page of B2Linked.com And we'd love to chat about your campaigns. Alright, let's jump into it here, Phil, tell me because there are a lot of people doing things really wrong on LinkedIn organically? What are the common mistakes that you see with organic? And then what are some of the common mistakes you see with Sales Navigator? Phil Gerbyshak 26:51 Well, with organic, a lot of your people look dead. They haven't posted in a while they haven't gotten any updates in a while they haven't done anything to their profile. And it still maybe lists their old job, it lists things that they're no longer doing. Or they don't take the time to even copy and paste the job description that you provided them. So work with HR to actually build out your team's profile, make sure that profiles are strong. And then make sure that you tell your sales team, hey, here's content that you can share as often as you want. And don't forget, please add some of your personality. Because here's here's the truth, right? Everybody interacts more with you, if you're just talking about stuff, if you're talking just about work. If you're in a networking event, you're like, come on, man, that's horrible. So share some of that personality share some of the stuff outside of work. Yes, I understand marketers, you want them to push your webinar, your white paper, all that sponsored content. But don't forget to encourage them to be them selves. That's a big miss that I see with a lot of these folks on incomplete profiles or out of date profiles or dead profiles, and then not sharing enough. And then frankly, I'm going to give you one other big mistake on organic and then I'll shift to navigator and that is they don't connect with everybody inside the organization. I can tell you right now, most of your higher level associates on the team, whether they're whether you're a big company, and you have CEOs and C-stars, or whether you're a smaller company of an owner, it doesn't matter. You as the owner, as the C-star likely have more reach and more connections, then anybody in the organization. You should be sharing those with your sales team. your sales team should be able to see oh, look, AJ is connected to this person. I should mention AJ now they might not know AJ, because AJ might be willing to connect to anybody. Or AJ might be super tight with his networking and not connected anybody that he doesn't know. If it's the latter, and I drop AJ's name. The person's like, Oh, yeah, I saw AJ at this event or that event, or we work together at this thing, or we went to church, or we are part of this group, or that group. That is an opportunity for your sales team to immediately build rapport. But your executives, your leadership team has to connect to the sales team. Because otherwise, that's an opportunity lost. Okay, so what are some of the big mistakes with Sales Navigator? First, they set it up terribly. Or they don't set it up at all right? Then the marketing team doesn't give them any of the criteria. They need to be successful in that they just say, Oh, yeah, we'll just use a persona. Really, what's the marketing campaign that you're working on that you want me to focus on for this 30 days because I can change it. Sales Navigator is not static. So that's another big mistake folks make. They change their target, but they forget to change in Sales Navigator. Now that doesn't mean they change their profile, it could, in fact that encourage them to right to really focus on who are they trying to be a resource for, but they might forget to change our targeting which saves them or will cost them some keystrokes, every keystroke saved is one or two extra calls that can be made today, so that it's way easier to reach your quota. So they don't do that. The other thing that they don't do, they don't set it up, they don't change. The last thing they don't do is they don't actually save anything inside of Sales Navigator. Tthey don't save leads, they don't save accounts, they don't do anything with that stuff. And when you don't do that what happens is LinkedIn is automated, artificial intelligence doesn't help you. I think you should combine all these forces. You should throw them all in a blender and use them all. Because when you do them all, organic, sponsored, and Sales Navigator, marketing and sales can sing together and make beautiful music. And when you don't, well, you're almost fighting against each other. AJ Wilcox 31:05 Oh, yeah, I'd much rather be singing Kumbaya and fighting a sales department. What about measuring success, because on the advertising side, it's so easy to measure the success. If you're tracking your leads into your CRM, you can literally know at the individual ad level, what your cost per marketing qualified lead is or your cost per sales accepted lead or sales qualified lead, cost per proposal given, cost per close. And so we thrive off of the metrics. But when it comes to the organic, sometimes it's a lot harder to determine is what you're doing being successful. So how are you going to measure that success? Phil Gerbyshak Well, first, how many of the leads that are in the pipeline? Have LinkedIn profiles associated with them? If you're using Salesforce, if you're sing dynamics, many of them do just automatically. They pop up. But here's the thing, is your sales team actually doing anything with those? One of the things that you could use to measure success is LinkedIn's own social selling index. They're talking, they've talked for, actually, for at least the last three years,"We're doing away with the SSI score." I don't think they are, they might call it something else. Right? Because social selling is a total misnomer. That's a whole other episode. But social selling? Nobody sells on social, they sell with social, let's be super clear. Totally different episode, but just be aware of that. Okay, so how do you measure that right? Is your team is their SSI score? Are they looking at profiles, you can see that, again, if you have an organizational account, you can see are they viewing profiles? Are they doing searches? Are they investing their inmail? Right? Are they actually taking those inmails? 20, 30, 50 emails a month. And are they sending them? That is almost like a direct line to the right person that they're wasting? Imagine if you provided them with 1000 direct dial phone numbers of every person that they want to talk to him of their ideal target customer, and they didn't call them and instead, they're like, oh, well, I didn't know that was valuable. Come on. So sales team, use your inmails. Use your inmails. So you measure those and then you measure some of that engagement. Did they did they put anything back into the CRM? Because otherwise, what happens is, the salesperson keeps the connection, it never makes it to the CRM, and there's never any connectivity, and you just wasted $80 a month because you can't measure anything. So that's how I would do that. And then again, you know, periodically look at their profiles. Don't just use LinkedIn's SSI score, but actually look at them. Right? Spend some time every quarter train, retrain your sales team, get them hey, what are some best practices? What are you doing? How has this helped you get them to share that I would say at least a quarter, probably once a month, though. Just don't do it at the end of the quarter and the end of the month, because you want to tick off a salesperson forced them to get quota. And then don't let them work at the end of the quarter because they're busy on training. Don't do that. AJ Wilcox 34:06 Great. Great point. Yeah, let the sales guys fly free for the last week of every month. All right. So if someone wants to get started with advertising, obviously, like listening to this podcast is a great place to start. But if you want to get started on the organic side, Phil, can you tell us like what are some simple things, some simple steps that you can use to get started? Phil Gerbyshak 34:27 Sure. So first, I can't get dressed before you get busy. Get your profile up to speed. First, most important thing, second, get connected, right? Connect to the people that you know that you need to know that you want to know. Third, get sharing, share some content, get some stuff out there. And fourth, do it every single day. Real simple process there. Just four little steps, get dressed before you get busy, get connected, get sharing, and then get out there more often. AJ Wilcox Great. And then what about Sales Navigator? If someone's listening to you? And they're like, yes, this would be the ideal step for my organization. How do they get started with Sales Navigator? Phil Gerbyshak Sure. So we're going to put a link here in the show notes for you so that you can get a free 60 day trial. If you've never used Sales Navigator before. Sign up, that seems obvious, but sign up, right actually input your credit card information and sign up. Secondly, set it up, like actually go through and be mindful about that stuff. You might have to partner with the marketing team, you might have to ask yourself, whatever that is, and then show up, get there all the time be frequent. Again, just like on the organic side, you can't expect Sales Navigator is just going to work magic for you if you don't work the tool. AJ Wilcox Beautiful. Okay, so it sounds like a lot like running a company that runs LinkedIn Ads is already hard enough. And it's a little bit scary, a little bit daunting to think about okay, great strategies, I need to add these onto my plate. How can people get started without losing all their hair? And you know going crazy? Phil Gerbyshak 35:57 Oh, my gosh, yeah. You know, I mean, some some people believe bald is beautiful. And that's perfectly cool, right? I'm great with that. But you know what, we created just a little course, for you the Sales Navigator jumpstart for busy business owners and teams, it is really simple. If you sign up by the fourth of June, we're gonna make it just $97. If you sign up for that, it's $147. But it's gonna be some zoom calls, just like any other meeting that you're used to where you can ask them questions, but it'll be facilitated by yours truly, we're going to go through that. And we're going to share lots of stuff. So that's the Sales Navigator Jumpstart for those busy business owners, for those self employed folks, and for salespeople. AJ Wilcox Can give us a little sneak peek on what's going to be in the course what people are going to actually learn. Phil Gerbyshak Yeah, absolutely. So first, you know, you're going to learn a little bit more about what is Sales Navigator some of the ways that I've used it, I'm going to share with you, we're gonna talk about some best practices for setting it up. So you can be successful, right from the jump, super important, what you use it for, how should you use it, some of those tools who should be responsible for this? Sometimes you might send one of your sales people and they might say, Well, you know what, this isn't really for me. So let's talk about that, we're going to talk about some of those things that you're going to discover. We're also going to talk about augmenting navigator with advertising and advertising with navigator. So if you've got some ads that you're running, you can send your sales team with that. We're going to show you some of the things that people do wrong when I actually do use it. And then some of those daily habits so that you can actually maximize your efforts and get the jumpstart you need so you can actually use Sales Navigator as a lever instead of just one more expense. AJ Wilcox And a little sneak peek I'll be making a guest entrance on the topic about the ad side about how to use Sales Nav and sponsored ads together so anyway, I hopefully that doesn't push anyone away. Who's this best for? Is this for sales teams? Is this for business owners? Is this for individuals? Who is gonna get the best use out of it? Phil Gerbyshak 37:59 Yeah, well first you know self employed folks right they're responsible for making them rain a lot of times, driving the business for their for your business. So if you're a busy self employed business owner you should certainly attend. If you're a sales team and each person on that team has a individual Sales Navigator license well that's another great opportunity to take part of this and if you're responsible at all for lead generation or revenue generation, you're someone that definitely could benefit from this Sales Navigator jumpstart. AJ Wilcox Okay, awesome. And even if you don't make the early bird $147 for all this information is a total no brainer. So I would highly encourage everyone to check it out. Where do we find the course? Phil Gerbyshak Yeah, so the course is found at B2Linked.com/sales-navigator-jumpstart. That's B2Linked.com/sales-navigator-jumpstart. It's going to be held the week of June 22. And we would love to see you there. You can sign up when you're listening to this atB2Linked.com/sales-navigator-jumpstart. Sign up it's $97 by June 4, or until the week of the 21st that will be $147. AJ Wilcox 39:14 Beautiful. Alright, so we'll obviously have a link to that down in the show notes. You can navigate directly all that. Alright Phil, you are a rock star. Thank you so much for coming on here. Where can people find you and connect with you? Phil Gerbyshak Well, if you want to talk about LinkedIn Ads with me you can go to B2Linked.com/meet. And you can certainly sign up to talk about LinkedIn Ads. I'm on the ads team. We talked about that stuff. I can get you signed up, send your proposal. Whatever it is that you need there, answer questions. Always going to add value to you there and of course finally on LinkedIn, Phil Geryshak. Tell me you heard me on the LinkedIn Ads podcast. Tell me that you know AJ or that you don't let me know and let's connect AJ Wilcox And tell him that you like short walks on the beach because sand gets everywhere on long walks, just saying. Phil Gerbyshak That's it. AJ Wilcox 40:07 Alright Phil, thanks so much for joining us. And I'm sure we'll be hearing from you here again soon. Phil Gerbyshak Thanks, AJ. AJ Wilcox All right, I've got the episode resources for you coming right up. So stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox 40:33 If you want to connect with Phil on LinkedIn, you can go to linkedin.com/in/philgerb or just search for Phil Gerbyshak, he's gonna be the only one that shows up. He is definitely one in a million. You'll also see that link down below in the show notes. You'll also find the link for the free Sales Navigator 60 day trial. They offer a 30 day trial by default. But we were lucky enough to get a free 60 day link. So wanted to share that with everyone. You'll also find the link to the Sales Navigator jumpstart course. As Phil mentioned, it's B2Linked.com/sales-navigator-jumpstart. But of course, it's always easier to just hit that link. And if you want to meet with Phil, because he's actually the one who's going to talk to you if you want to do business with B2Linked, you can go to B2Linked.com/meet and book a time directly with him. He's awesome. Like we talked about in the new section, we have that graphic showing the effects on LinkedIn Ads of cookie-geddon, iOS 14 update. So you can check that out. Open that up, you can also see a link to the Phil Graham digital podcast episode that I thought was so amazing, as well as a link to the metadata benchmarks report that we talked about. And of course, if you are trying to uplevel your LinkedIn Ads or have someone in your organization who needs to check out the course, it's linked down below in the show notes. And it's the LinkedIn Learning course on LinkedIn Ads. Definitely valuable, and Hint, Hint. Watch here in the next, I would say month or two to see the update to that course coming out. So check that out. Also, be sure to subscribe. If you've liked this content, you want to hear more of it, make sure you subscribe in your player. And then please do go and review the podcast. I would love to shout you out. And thank you for whatever kind words you have to share. It definitely helps other people find the show. So we will take any rating and review that you've got. If you have any topics that you'd like us to cover or questions related to anything we've talked about. You can email us at Podcas@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

Phil Strasser has dedicated his life to perfecting the art of cooking meat.  He is known as The Meat Guy and is the author of Your Meat Mate.  Featured on The Morning Show on Channel 7 [twice] with his demonstration on how to cook sirloin steak and skirt steak, Phil certainly knows a thing or two about meat! To watch and also hear the sizzle of the steaks, click the links at the end of this bio.   There is nothing Phil Strasser does not know about meat; from identifying the different cuts of meat, to choosing the best cut for different occasions and cooking each cut to perfection.  Phil also creates mouth-watering marinades, sauces and dressings to complement his meals.  As Phil says, “Sauces make the meals, dressings make the salads.”This is the first time I have the honour of having a Chef on Your Career Podcast and I’m delighted to share with you Phil Strasser’s interview about his culinary career journey and what fuels his passion for cooking.In this interview enjoy listening to the joys [and challenges] of working in a commercial kitchen, being a home chef and running your own food business.  We also chat about different recipes and our conversation will get your mouth watering.I first met Phil 10 years ago when he came to me as a client to grow his food business.  10 years on, when Covid hit the industry hard, we reconnected as it was time for him to leverage his reputation as “the meat guy” into a new role.  Having made a successful career transition, Phil now is the creator of the delicious pies at Craig Cook – The Natural Butcher and continues to creatively tantalise our tastebuds with his culinary talents.Get the book:  Your Meat Mate Follow Phil on Facebook  Watch The Morning Show on 7: How to cook skirt steak with Phil Strasser Watch The Morning Show on 7: How to cook sirloin steak with Phil StrasserTo make a successful career change like Phil,  join The Careers Academy   

In this episode of Passports and Postcards we have as a guest, Phil Brown. Phil is a fellow podcaster with his podcast Vertical Playpen- A weekly Education and Business podcast. Phil is also the lead trainer at High 5 AdventureIn todays episode we talk about helping people learning to be back with people after over a year of lockdown, working from home, learning from home and being at home 7/24. At some point we will gather again, and thought of that has many people anxious. High 5 Adventure works groups, organizations and businesses in finding ways how we can be together end. As Phil points out the company name suggests "High 5's" but because of this pandemic we can't do that. Working with groups outdoors gives people space, and although everyone is still wearing masks, laughter can be heard by the participants and if you look closely you can see everyone smiling with their eyes. As this is a travel podcast, we ask Phil about his accent and where he has travelled and what memories he can share with us. For more information about High 5 Adventures, check out their >>website  >Here

Chris Torres and Ryan "Acapello" Melo step back in the ring to take on episodes 7 and 8 of season 3 of the Fresh Prince of Bel-Air!In "Here Comes the Judge," we get the continuation of the Judge Robertson Vs Phil Banks storyline which sees Will get arrested! As Phil officially declares for Robertson's chair, he's going to feel the power of his one-time mentor as the Judge comes down on Phil and his family. In "Boyz in the Woods" an impromptu camping trip turns into a fight for survival as Phil, Will, and Carlton are left to fend for themselves out in the wild. Back at the Banks' mansion, Geoffrey and Hilary enjoy a movie night in until they're interrupted by Hilary's boyfriend Trevor and the ever-watching Jazzy Jeff.Episode 7 "Here Comes the Judge" [Original Air Date: October 26, 1992]CHRIS' RATING - 5 / 10RYAN'S RATING - 6 / 10Episode 8 "Boyz in the Woods" [Original Air Date: November 5, 1992]CHRIS' RATING - 6 / 10RYAN'S RATING - 7 / 10SHOW BREAKDOWN:00:00 Intro and Fresh News18:30 Episode 7 Recap and Review w/Chris1:02:00 Trivia, Facts, Goofs 1:16:00 Frank Sinatra - Everybody Loves Somebody ( 1957, This Is Frank Sinatra 1953-1957)1:24:00 Episode 8 Recap and Review w/Ryan1:56:00 Trivia, Facts, Goofs2:08:00 Faith No More - Midlife Crisis (1992, Angel Dust)2:11:00 Closing and a look ahead at Podcast Fresh: FPOBA!FOLLOW PODCAST FRESH: INSTAGRAM | TWITTERFOLLOW CHRIS TORRES: INSTAGRAMFOLLOW RYAN "ACAPELLO" MELO: INSTAGRAM | SOUNDCLOUD |Download Jungle, One Winged Angel, Facts, Dirty Bottles, and more at Acapello's Soundcloud pagePodcast Fresh: Fresh Prince of Bel-Air drops every WednesdayPodcast Fresh: Cafe drops every WeekendE-MAIL US AT PODCASTFRESH2020@GMAIL.COM WITH QUESTIONS, COMMENTS, STORIES, OR WHATEVER ELSE IS ON YOUR MIND!

As Phil sits on the bench due to illness, Kurt takes the show and carries it solo again. Everything from Build-A-Bear to Recycling. NEWS: Build-A-Bear Update Arya Stark Recycle Hack COMMUNITY SPOTLIGHT: Studio Apartment Mad Max Real Coco Smash Bros. Opening Theme Island Life Cookie Cutters Behind The Bells: None Patreon @NooksTavern Twitter @NooksTavern Facebook @NooksTavern Twitch @NooksTavern Instagram @NooksTavern Kurt is @VOByKurt Philip is @ImaginaryNomad Art done by ASwanNamedEmily Our Discord is Tiny.cc/nookstavern --- Support this podcast: https://anchor.fm/NooksTavern/support

As Phil explains in the video, we had some internet issues that left the Sunday Sit Down difficult to understand. Thus, rather than posting a hard to understand video, we want to invite you to join Rev. Justin and (almost) Dr. Lisa Hancock for their class The Julian Way. They spoke about the class and much about Julian of Norwich on the Sunday Sit Down this morning, and we don't want you to miss what they have to offer, and what Julian has to offer us today! You can register for the class at the link below. Meeting times are 7:30-8:45pm CST. Sorry for the difficulties. We hope you'll join us for the class: https://us02web.zoom.us/meeting/register/tZMlc-mhqT8oH9Bfy7oqtscaYlIgOYFx4k9e

What better time to start a business than in a pandemic right? Well, todays guest has started not one, but two wonderful enterprises. As Phil puts it early on "You're clearly a glutton for punishment". We got some time with the wonderful human being that is Ed Walker, Founder of Fika Catering (https://fikacatering.com (https://fikacatering.com)) and Bloom Coffee (https://bloom-coffee.org (https://bloom-coffee.org)), two wonderfully and mutually beneficial enterprises. We get through loads including starting businesses in a pandemic, change please, coffee, leadership, GNVQ, potato rumblers, regal MDs, The Ned, birthday initiations, stretching your budget, learning to get creative, climbing the ranks, making mistakes, blagging your way through life, mutual respect, The Fika way, rats on chefs desk, service of others and of course Ed's excellent It's clear that Ed places ethics at the heart of everything he does and is creating something which we think sounds superb and we wish him huge success. Enjoy! This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy Support this podcast

If you ride bikes a lot, you've probably been there—nerding out about optimizing crank length, micro-adjusting seat post height and debating the value add of osymetric chainrings. Well, friends, this is the episode for you. This week, Dirk joined expert Bike Fitter and Physiotherapist Phil Burt to discuss the entire bike fit process from start to finish. They discuss what it takes to work with everyone from the elite athletes at Team Skye to those just trying to get comfortable on their everyday commuter. As Phil explains, ultimately everyone is looking for the same thing—to feel (relatively) comfortable and truly listened to.

Phil Gaines, retired Director of South Carolina State Parks, returns to discuss how COVID-19 is impacting park visitation and user groups. While the pandemic has reduced the number of new visitors in national parks, there are still some encouraging trends for park rangers. For instance, while bottom-line attendance may be down, certain demographics like women, youth, and seniors are making more frequent trips to parks. As Phil explains, though more time is needed to monitor these trends, such patterns are worth statistical analysis as new markets often lead to new activities. Additionally, when you consider disruptive innovations and social media, the stage is set for new crazes to emerge. Like mountain biking, geocaching, and Instagram hotspots the past decade, there will be new rages at some point; hence, why rangers should not be discouraged about temporary retention and focus more on the voice of their audience. Resources: One of Us: https://www.amazon.com/One-Us-Biologists-Among-Bears/dp/1525548514 Connect: www.parkleaders.com Facebook - https://www.facebook.com/theparkleaders/  

It’s been a year but as they say, “time marches on.” We will continue to Persevere. As Phil prepares for his family’s Spring Break, he reflects on all the twists and turns of the past year: Pandemic, Protests, Progress, Politics, Polarization, and Prosperity. Listen in to hear more on these six “P’s.” Resources: Please send Comments, Questions, and Feedback to: mojo@cannonfinancial.com Please send First Friday Feedback submissions to: mojo@cannonfinancial.com

Phil Gaines, the semi-regular guest host, returns to discuss annual performance reviews. While some employers view annual reviews as obligations, the truth is these evaluations are critical to an organization's success. As Phil explains, the best annual performance reviews involve checkmarks throughout the year to maintain consistency. To evaluate performance correctly, supervisors should gauge progress on monthly to quarterly intervals using surveys or 1:1 meetings. Furthermore, annual performance reviews should not only distinguish performance issues versus disciplinary issues but promote open dialogue dedicated to vocational growth.   However you approach performance evaluation, remember to distribute feedback and encourage learning opportunities regularly. In this way, you will motivate your team members to accomplish their goals with maximum efficiency. Connect: www.parkleaders.com Facebook - https://www.facebook.com/theparkleaders/  

Chatting with CandicePhil DemersEpisode Run Time: 01:32:01Phil Demers is a former animal trainer turned activist. He has garnered international attention for his unique bond with a captive walrus named Smooshi. Phil’s story is featured in the 2020 documentary The Walrus and The Whistleblower. In this episode, I talk to Phil about his experience at Marineland, the future of animal captivity, and the Saving Smooshi campaign. [00:01:27] Phil as a Public Persona: Using Social Media and Facing Criticism [00:08:40] From Animal Trainer to Whistleblower [00:15:29] Caring for Animals VS Using Animals for Profit [00:20:48] Phil and Smooshi’s Imprinting Moment [00:22:03] Taking Time off from Marineland [00:27:33] How to Create Sustaining Change [00:33:10] Marineland’s Lawsuit and the Anti-SLAPP Legislation [00:36:54] The Cost of Acquiring a Walrus [00:38:38] Society’s Collective Movement Against Animal Captivity [00:49:32] Changing Canada’s Captivity Laws [00:54:38] Why Marineland Won’t Hand Over Smooshi [00:59:07] Phil’s Advice to Aspiring Activists [01:03:46] Looking Back at Phil’s Journey [01:09:10] Psilocybin Mushrooms as Legal Medication [01:21:56] Can Animals in Captivity Thrive? [01:26:34] Current Status of Phil’s Legal Battle with MarinelandIn 2000, Phil started working at Marineland. He applied for a job after seeing a newspaper ad. At the time, he thought it was a good opportunity to work at such a popular establishment. As a newcomer, he noticed that the animal’s living conditions were not ideal but did not speak up about it for lack of knowledge. Over time, Phil was given more responsibility and had become an expert marine mammal trainer. As Phil rose through the ranks, he realized that the management was primarily concerned about profit rather than the animals’ well-being. He claimed that the unkempt facilities posed health hazards to the animals. Unfortunately, his complaints only fell on deaf ears. In 2012, he decided to leave Marineland. Since then, Phil’s stance on animal captivity has been clear: the whole practice of it needs to stop. It has been well recorded that captured animals have a lower quality of life. For the longest time, big corporations like Marineland have controlled the narrative. But with the help of social media, more activists are emboldened to speak up against injustice and abuse. Consumers have the power to change things. By purchasing or boycotting certain products and services, we are choosing which messages to support.The COVID-19 pandemic has been an eye opener for a lot of people. Now that humans know what it’s like to feel locked up, they have more empathy for captive creatures. It’s only a matter of time before society’s collective consciousness totally rejects the practice of caging animals for profit and entertainment. Follow Phil Demers on Twitter and Instagram. Help support the Save Smooshi campaign through donations or merchandise.Support the show (http://patreon.com/candicehorbacz)

In this episode of the Park Leaders Show, Phil Gaines, retired Director of South Carolina State Parks, returns to discuss how parks can maximize their winter seasons.   For most parks, tourism is high in the summer, low in the winter. As visitation decreases during the cold months, the opportunities for special projects increase. The question is: How do parks best utilize their downtime to avoid lost time?  As Phil explains, while winter work projects vary upon location and climate, the bottom lines are the same. If a park ranger wants to prepare for the spring, they must promote rest for staff, document processes, focus on planning, and fix infrastructures critical to volume.  Connect: www.parkleaders.com Facebook - https://www.facebook.com/theparkleaders/

Sales is a vital part of business that most brands get wrong. Today we share our top takeaways from our enlightening conversation with sales expert Phil M Jones, touching on what you need to know to sell more and with greater confidence. For our first highlight, we unpack why indecision is the enemy of sales. We then dive into why selling is about helping people find a solution to their problems. While exploring this concept, we talk about the differences between ethical and unethical sales, as well as why sales are about being a good listener and not a smooth talker. Later, we discuss the mindset shift that will make you a better salesperson while also fostering long-term success. We wrap up the conversation by sharing Phil's insights on selling yourself as a speaker and thought leader. As Phil explains, selling is about figuring out how you can make your customer's life better. Tune in for more as we recap our greatest sales lessons from Phil M Jones.  

Phil Gaines, retired Director of South Carolina State Parks, returns to discuss strong park culture.  While some say culture is how you do things, the truth is discovering culture goes much deeper. For instance, when a new park ranger obtains a new role, they instantly inherit a culture. In some cases, the culture may be unhealthy; in others, it may be rich in tradition.  Whatever the situation, knowing the formal structure and informal influencers is critical to quality management. As Phil explains, though rangers may serve as the primary authority, all staff members can leave an impact on a park and its programs. Accordingly, if rangers commit themselves to know their personnel and the people they influence, the more they’ll discover the ‘why’ of their culture.   Connect: www.parkleaders.com Facebook - https://www.facebook.com/theparkleaders/

In this new episode of Rethinking Supply Chain, John Abrams, CEO of Venzee, and Diana Chen take a look back at some key takeaways from Episode 35 featuring guest Phil Renaud, Executive Director of the Risk Institute at The Ohio State University.As Phil shared in that episode, nobody really builds a “just in case” or secondary supply chain. It seems reasonable if not obvious that organizations should have a backup supply chain, but how does that look in reality?John agrees. He and Diana discuss the myriad of reasons why a “just in case” supply chain never really works. When existing relationships with vendors or service providers suddenly become unavailable, it’s nearly impossible to simply pick another vendor and keep things moving.This hasn’t stopped supply chain and logistics teams from dreaming up secondary supply chains for the benefit of executives who want them, but unless those paths are routinely exercised and active, they will fall short in the event of a major disruption (much like we’ve seen with COVID-19).Listen to this new episode to learn new strategies for building flexibility and resiliency into the supply chain. Some are easy enough for you to implement today, such as using multiple vendors for similar tasks.

Phil Gaines, retired Director of South Carolina State Parks, returns to discuss what it means to be a well-rounded ranger.  As Phil explains, the expectations for rangers have evolved considerably in recent decades. During the ’60s, ’70s, and ’80s, the idea was a ranger should know how to build homes and service plumbing and electrical units; however, nowadays, rangers carry more generalist roles. For instance, while rangers can act as technicians, it would be better for them to hire contractors and specialists to ensure every facet of park management operates effectively. In this way, rangers can focus on their strengths while focusing more on their strengths and delegating opportunities.  Connect: www.parkleaders.com Facebook - https://www.facebook.com/theparkleaders/

EXACTLY Like. . . Nobody Else    Phil entered the world of business at the tender age of 14. With nothing more than a bucket and sponge, he went from single-handedly washing cars at weekends to hiring a fleet of friends working on his behalf, resulting in him earning more than his teachers by the time he was 15.    Soon after, at just 18, Phil was offered the role of Sales Manager at fashion retailer Debenhams – making him the youngest Sales Manager in the company’s history.    His early career went from strength to strength, as he worked with a host of Premier League Football Clubs to help them agree sponsorships and licensing agreements, to then being a key part of growing a £240m property business.    But in 2008, after several years of being one of the most in-demand young sales leaders in the UK, Phil decided it was time to dedicate his future to helping others to succeed.    He took everything he had learnt about leadership, sales and business growth from his previous roles, and created a one-day workshop, where he trained over 2,500 people in his founding year before eventually licensing his training to the UK, Switzerland, Australia and New Zealand.    But there was a challenge…    As Phil plunged deeper and deeper into the world of training businesses, and worked with more and more organisations to improve their results – he was becoming increasingly uncomfortable with the style of information that the marketplace was glorifying.    Everybody is selling something, be it an idea, a product, a service or an outcome yet the term “Sales” was often about hype, it was celebrating ruthlessness and it was all about unethically persuading and influencing people to get what they wanted.    The only thing that ever seemed to matter was the short-term RESULTS, with no second-thought for the impact on all people involved.    Since then, Phil has made it his life’s work to completely demystify the sales process, and bring both simplicity and integrity to a world that is often full of big egos and even bigger lies.    With this as Phil’s core mission, he has gone on to deliver over 2,500 presentations in 57 countries across five continents, training more than two million people (both sales and non-sales professionals, leaders and experts) to learn how to have more influence, confidence and control when steering their conversations.    Phil’s unique philosophy of using specific word choices to teach his audiences “Exactly What To Say” in order to influence, persuade and drive outcomes, has made Phil one of the most practical and in-demand business speakers on the planet.    Phil currently lives with his wife Charlotte between their homes in New York City and their retreat in the Buckinghamshire countryside, has four beautiful daughters, and a rather surprising passion for Yoga.     In this episode, Karen and Phil discuss: Success Story of Phil Commit to Get Leads You must have clarity over 2 questions: who am I looking to help? What am I helping to solve for? Without knowing those answers you won’t know who you are even looking to prospect to.  Consult to Sell A story will always sell, where a fact will only tell.  Connect to Build and Grow Permission is the key to conversion success on an ongoing basis. To do this, you must be communicating what happens next in every conversation. Success Thinking, Activities and Vision When you listen to valuable information like this, take immediate action and insert it into your day-to-day routines knowing it's the actions that drive results. Sweet Spot of Success     "I'm controlling the conversation by thinking about my words ahead of time, knowing that what I'm doing is leading the dance. I'm not forcing anybody to do anything, I'm leading the dance. And most people enjoy being led in the dance by somebody who knows how to dance."- Phil M. Jones     Connect with Phil M. Jones: Website: PhilMJones.com Show: Words with Friends - philmjones.com/words-with-friends/ LinkedIn: linkedin.com/in/philmjones/ Instagram: instagram.com/philmjonesuk/ Twitter: twitter.com/philmjonesuk Facebook: facebook.com/philmjonessales/ Books: philmjones.com/sales-training-books/     About the Podcast Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.   Here’s to your success in business and in life!     Connect with Karen Briscoe: Twitter: @5MinuteSuccess Facebook: 5MinuteSuccess Website: 5MinuteSuccess.com Email: Karen@5MinuteSuccess.com   5 Minute Success Links   Learn more about Karen’s book, Real Estate Success in 5 Minutes a Day   Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"   Subscribe to 5 Minute Success Podcast   Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!     Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.    

Today on the ‘Park Leaders Show’, Phil Gaines, retired Director of South Carolina State Parks, returns to discuss the value of interpretive services. As Phil notes, many parks are applying budget cuts to interpretive services and discontinuing in-person programming due to COVID-19; however, while the physical returns have dwindled, the online returns have been surprisingly high. While interactive platforming is a helpful tool, as Phil explains, if a park wants to maintain its interpretive services, it must justify them through analytics validating their impact and champion them through product development and resource management. In any situation, for interpretive services to have legislative support, a park must be able to demonstrate communal impact and how that impact can yield financial returns to sustain future programs. Connect: www.parkleaders.com Facebook - https://www.facebook.com/theparkleaders/

In the first installment of Milwaukee Coffee, Aidan Hatton of Marquette University brings on Dave Phillips, founder of Coffee For Wellness with Phil Mickelson. As Phil’s right-hand man and performance coach for nearly twenty years, Dave has been one of the Top 100 golf instructors every year since 2000. He is a self-proclaimed coffee snob, and gives listeners a worldwide perspective on just how diverse the coffee industry is. As a world-class body performance instructor, he also educates on coffee's widespread health benefits! It's a peek into one of the most knowledgeable coffee minds worldwide. All you have to do is listen. Follow Aidan Hatton @aidanhatton7 on Twitter and Instagram for more updates. Follow the show @GrubMUR for additional clips & content!

How am I coping? How are you coping? The information, the news, the images and statistics just keeping coming and changing, and my head is often swirling. As Phil shared last week, we always write from our direct experience of … Life Will Never Be The Same–What Do I Do About It? Read More »

Mmhmm is our latest All Turtles product, which we built to make video calls more efficient—and more fun. After our podcast's summer hiatus, we're eager to share how we spun out this product at breakneck speed during the pandemic. Mmhmm's suite of tools make any Zoom or Google Meet something to look forward to, with beautiful backdrops and rooms, immersive recordings, and collaboration abilities. As Phil says, why try to just match IRL experiences when you could make them infinitely better? 

People supporting people is  the only way forward. And now is the time to start think on recovery, and being conscious to support local businesses is key to it. But, isn’t it more expensive to buy local? As Phil explains on this episode, not necessarily, as in the long run it most likely will be better for you. Phil also explores, from the coffee industry perspective, how is possible to transform a production industry based overseas, into a predominantly local manufacturing.  Send us your comments and questions to our Facebook page Facebook.com/FlashCastByPDB or to ask@flashcastbypdb.com. Remember to subscribe, rate and review the show, and as always, thank you for listening! Produced by The Podcast Boss. https://thepodcastboss.com

EPISODE 144: WHO WAS JACK THE RIPPER On episode 144, authors T. Fox Dunham & Phil Thomas talk with Australian author, Paul Williams about one of the most infamous murderers in history, Jack the Ripper. The story of Red Jack obsesses Paul, and he researched and co-wrote a book detailing all the suspects in this unsolved cold-case: Jack the Ripper Suspects: The Definitive Guide and Encyclopedia. He’s also published several articles in the magazine, Ripperologist, along with stories for Doctor Who: Short Trips and other anthologies. The three discuss the details of the case, its possible political motivations and Jack’s identity. As Phil and Fox learn, these murders were unique because of social tensions created by Irish immigration, Jewish refugees escaping Russian pogroms and the Catholic population still living in the country.   Paul Williams also shares his new story, “Atonement of the Ripper”—narrated by the amazing English folksinger, David Walton. Published here for the first time, the story reflects several political themes from the Jack the Ripper murders, which were thought to be politically motivated. Historians believe that Jack acted like a homicidal vigilante who sought to enforce his code of morality. Atonement tells the story of Aaron, a refugee who escaped the Holocaust in Europe to live with his family and other refugees in London; however, prejudice is universal. Paul’s story is not for the weak of heart! It depicts not only violent acts but also horrible acts of prejudice.

Best Old Time Radio Podcast with Bob Bro Wednesday, July 8, 2020 The Adventures of Philip Marlowe: "The Long Rope" When Sydney Venetta, a sick old man, wants to hire Phil to transport an expensive rope of pearls to Chicago, Marlowe discovers his new client dead and the pearls missing when he arrives at his home to pick up the pearls. As Phil begins to look into matters, his attention is drawn to the old man's nurse and business agent. He also suspects Venetta's niece, who, when Phil arrives at her studio describes her as: "A dainty 118 pounds of taboo scented blonde, clad in ten chartreuse yards of silk cut like lounging pajamas." Featuring: Gerald Mohr, Junius Matthews, Luis Van Rooten, Fay Baker, David Ellis, Lillian Buyeff, Ed Begley, Jeff Corey. Original Air Date: 2-5-49 on CBS https://bestoldtimeradio.com

Due to the absence of Elder Eric Johnson, Elder Phil Morgan and Michael More’ teamed up to present “Jesus: My Redeemer – Titus 2:14.” Phil put Titus 2:14 in the context of Titus 2 in its entirety, which amounts to teaching sound doctrine. As Phil pointed out, because of the...

Prayer is a gift. In the Bible dictionary in the back of my Bible under prayer it says there are blessings God is willing to grant, but are made conditional on our asking for them. We are the catalyst that sparks that connection with God.God gives men weaknesses and the power to overcome. As Phil pointed out prayer is the ultimate tool for discovering limiting beliefs.Motivated by love and a desire to align with Heavenly Father and Jesus Christ prayer is such a powerful comfort, connection, and sustaining power. He is the one true source will never let us down.Today I give myself permission to align with God in prayerI am aligning all knowledge and beliefs with God in prayerI am connecting and aligning daily in prayerI am creating a Zion within meI am fully present in calm and peaceI have God’s DNA in meGod supports me in creatingI am living in gratitude dailyClick Here for more info on living a life of gratitude.Click Here to find out how to join the Gratitude Call live every weekday morning at 7 am Mountain Time.Click Here to join the “Breakthrough with Gratitude!” Facebook Group. Check out the NEW! Daily GPS Planner. It’s a Gratitude Journal and Planner in one! There is space to write your Inspired Shortcuts, record all your thoughts and impressions from The Daily Gratitude Call and even pages to help you stay focused on your Path of Purpose!To have a 15 minute conversation with Wylene Benson and gain new perspective on an area you desire to change, schedule a time on her calendar by going to this link: askwylene.comTo work more closely with Wylene, become a North Star Navigator! click here to learn more about her new book The Seven Gateways – Your Map to Integrity in Life and Business and the life-changing North Star Navigator Course that so many have discovered to be the key to living a life of purpose, fulfillment and happiness!Support the show (https://wylenebenson.com)

While COVID-19 has taken so much from us in the past two months it has also given us the opportunity to learn, evaluate and see life from a unique perspective. Work is the biggest tool in the anti-hunger toolbox before the pandemic, and will be after. If we want people to not need us, or the programs we use any longer than necessary - we must change the policy to SUPPORT work, REWARD work and HELP people leverage their earnings toward becoming self-sufficient. To learn more about what it truly takes a Michigander to be self-sufficient - please visit https://www.fbcmich.org/selfsufficiencystandard. Tune in tonight at 9 p.m. to hear from our HR specialist, Jodi Schafer, owner of HRM Services - http://workwithhrm.com/ Jodi discusses the challenges of how to return to work safely and what that means for both the employer and employee. As Phil likes to say, Jodi helps put the cookies on the lower shelf. As always, FOOD FIRST!

GUEST BIO Phil M. Jones is a serial entrepreneur, big time business growth expert and known as the best selling author of Exactly What to Say, Exactly How to Sell, and Exactly Where to Start. His first business, car washing business started when he was at the age of 14 and received the award as “British Excellence in Sales and Marketing”. His early career went on and on and after years of being one of the most in-demand young sales leaders in the UK, he decided to dedicate his future in helping other people to succeed by taking everything he had learned and created a one-day workshop and trained over 2,500 people all about leadership, sales and business growth. Phil's unique wisdom of using certain word choices in teaching his audiences on exactly what to say to impact other people and drive outcomes, made him one of the most practical and in-demand business speakers in the industry. As Phil steps into the lab today, grab your notepad & pen for some significant lessons on exactly what you should be saying to have a major IMPACT & INFLUENCE outside of the lab. FOUNDATION 02:15 What gets Phil M Jones up in the morning? 05:29 Know more about Phil M Jones 06:31 How to have a constructive conversation 11:55 What you should be asking 15:26 How to start implementing Phil M Jones theories 18:49 How often Phil experience someone reaching out to him using his magic words 20:44 Be conversational in all mediums KEEPING IT REAL 22:52 Favorite conversational line 25:11 Turning “Maybe” into “Yes” 29:47 Knowing your worth ANSWERS TO THE RAPID FIRE QUESTIONS IN THE SHOW: 33:20 Favorite book - How to win friends and Influence people by Dale Carnegie 33:29 Best Habit - Genuinely see things in somebody else's point of view before making my mind 33:44 Best tool - iPhone | built in telephone application 34:27 One super power as a business owner - the ability to be able to see the future BOOKS MENTIONED IN THIS SHOW How to win friends and Influence people by Dale Carnegie NOTABLE QUOTES (KEY LESSONS): “Content without context is noise” CONNECTING WITH THE GUEST Website: https://www.philmjones.com/ Instagram | Facebook | YouTube | LinkedIn #ExperimentPublicSpeaking #PublicSpeaking #MagicWords

On the surface, the phrase "the medium is the message," prophetic as it may have been when Marshall McLuhan coined it, points a now-obvious fact of our wired world, namely that the content of any medium is less important than its form. The advent of email, for instance, has brought about changes in society and culture that are more far-reaching than the content of any particular email. On the other hand, this aphorism of McLuhan's has the ring of an utterance of the Delphic Oracle. As Phil proposes in this episode of Weird Studies, it is an example of what Zen practitioners call a koan, a statement that occludes and illumines in equal measures, a jewel whose shining surface is an invitation to descend into dark depths. Join JF and Phil as they discuss the mystical and cosmic implications of McLuhan's oracular vision. REFERENCES McLuhan, [Understanding Media](https://en.wikipedia.org/wiki/UnderstandingMedia)_ The Playboy interview (https://nextnature.net/2009/12/the-playboy-interview-marshall-mcluhan) McLuhan and Quentin Fiore, [The Medium is the Massage: An Inventory of Effects](https://en.wikipedia.org/wiki/TheMediumIstheMassage) Graham Harman (https://en.wikipedia.org/wiki/Graham_Harman), American philosopher Clement Greenberg (https://en.wikipedia.org/wiki/Clement_Greenberg), American critic Dale Pendell, [Pharmako/Poeia: Plant Powers, Poisons, and Herbcraft](https://www.amazon.com/gp/product/1556438052/ref=dbsadefrwtbiblvppii2) Brian Eno (https://en.wikipedia.org/wiki/Brian_Eno), British composer Marshall and Eric McLuhan, The Laws of Media: The New Science (https://utorontopress.com/ca/laws-of-media-1) _ Jonathan Sterne, _The Audible Past: Cultural Origins of Sound Reproduction (https://www.dukeupress.edu/the-audible-past) Eric McLuhan and Frank Zingrone (editors), The Essential McLuhan (https://www.amazon.com/Essential-McLuhan-Eric/dp/0465019951) Charles A. Reich, [The Greening of America](https://en.wikipedia.org/wiki/TheGreeningofAmerica)_ David Fincher (director), The Social Network (https://www.imdb.com/title/tt1285016/) _ Gilles Deleuze, _Cinema I (https://www.upress.umn.edu/book-division/books/cinema-1) _and _Cinema II (https://www.upress.umn.edu/book-division/books/cinema-2) Jean Gebser, The Ever-Present Origin (https://www.amazon.com/Ever-Present-Origin-Part-Aperspectival-Manifestations/dp/0821407694) Eric Havelock,_ Preface to Plato (https://www.hup.harvard.edu/catalog.php?isbn=9780674699069)_ Walter J. Ong (https://en.wikipedia.org/wiki/Walter_J._Ong), American theorist Plato, [Republic](https://en.wikipedia.org/wiki/Republic(Plato))_

In 1967, the original members of Genesis met at Charterhouse School in the UK, beginning first as a folk act, moving forward in the 70s as one of the pioneering prog rock bands before turning further toward pop under Phil Collins. Tony Banks, Mike Rutherford, Phil Collins, and original lead singer Peter Gabriel made up perhaps the most famous formation of the band. In an attempt to get more publicity at their shows, Peter Gabriel would wear costumes on stage, a ploy often used in the 70s thanks to stars like Elton John and Freddy Mercury. Well, it worked. Local newspapers began writing about the band, and people began showing up to see the stage show. In 1975, Peter Gabriel left the band to pursue other projects and begin a solo career. The band became frustrated when they couldn’t find a suitable replacement. Until they looked inside their own membership to find that drummer Phil Collins was quite the singer. As Phil would audition new singers, none were able to perform as good as him. In 1982, Peter Gabriel launched the WOMAD festival, which brought together musicians from all over the world. It was a financial disaster. To help pay the debts, his former Genesis mates offered to play a reunion concert with him. Since Peter hadn’t sang any Genesis songs in years, he was forced to tape the lyric sheets to the floor during the performance. Their 1986 album Invisible Touch made Genesis the first band to release an album with five US Top 5 singles: "Invisible Touch" (#1), "Land Of Confusion" (#4), "Tonight, Tonight, Tonight" (#3), "In Too Deep" (#3) and "Throwing It All Away" (#3). While still enjoying success together as a group in the 80s, three members of the band had wildly successful careers as solo artists in Peter Gabriel and Phil Collins, and Mike Rutherford enjoyed success with his new band, Mike + the Mechanics. And speaking of Mike, he didn’t exactly need to make money in a band. He was a successful and talented polo player for 25 years. He's now retired, having broken his leg and his nose, and having his teeth knocked out. In the 90s, Genesis disbanded so the members could focus on their solo efforts. Though they did reunite for a tour in 2007. In 2010, the band enjoyed induction into the Rock & Roll Hall of Fame.

Raiders of the Lost Ark is more than a Hollywood movie made in the summer blockbuster mold. As Phil says in his intro to this popping Weird Studies episode, the film is "a Trojan horse of the Weird, easy to let in but once inside, apt to take over." This conversation sees him and JF discuss a movie we dismiss at our own risk, a cinematic masterpiece replete with enigmas that reach back to the foundations of Western civilization. What does the Ark of the Covenant signify? What does it contain? What happens if you open that box of god(s)? And whose god is this, anyway? These are questions that have puzzled theologians and mystics for centuries, and Steven Spielberg's great work asks them anew for an age gone nuclear. Image by arsheffield (https://www.flickr.com/photos/arsheffield/4720479991) REFERENCES Steven Spielberg, [Raiders of the Lost Ark](https://en.wikipedia.org/wiki/RaidersoftheLostArk) Steven Soderbergh’s version of Raiders (http://extension765.com/soderblogh/18-raiders) with sound and color removed Weird Studies Patreon extra, “Weird Genius” (https://www.patreon.com/posts/weird-genius-29698043) Weird Studies episode 28, “Weird Music Part 2” (https://www.weirdstudies.com/28) Camille Saint-Saëns, Danse Macabre (https://www.classicfm.com/composers/saint-saens/guides/danse-macabre-visualisation/) M. Night Shyamalan, Signs (https://www.imdb.com/title/tt0286106/) [Buck Rogers](https://en.wikipedia.org/wiki/BuckRogers), [Flash Gordon](https://en.wikipedia.org/wiki/FlashGordon) Neil Jordan (dir.), The End of the Affair (https://www.imdb.com/title/tt0172396/) Weird Studies episode 29, “On Lovecraft” (https://www.weirdstudies.com/29) Nicholas Goodrick-Clarke, The Occult Roots of Nazism (https://archive.org/stream/TheOccultRootsOfNazism201602/The%20Occult%20Roots%20of%20Nazismdjvu.txt) Howard Carter (https://en.wikipedia.org/wiki/Howard_Carter), British archaeologist Jorge Luis Borges, “The Library of Babel” (https://maskofreason.files.wordpress.com/2011/02/the-library-of-babel-by-jorge-luis-borges.pdf) Claude Levi Strauss (https://en.wikipedia.org/wiki/Claude_Lévi-Strauss), French anthropologist Clement Greenberg's concept of medium specificity (https://en.wikipedia.org/wiki/Mediumspecificity) D. W. Griffith, Birth of a Nation (https://www.youtube.com/watch?v=8Gni3Es9ACg) David Mamet, On Directing Film (https://www.amazon.com/Directing-Film-David-Mamet/dp/0140127224) Dumbo (https://en.wikipedia.org/wiki/Dumbo) (1941 film) H. P. Lovecraft, “The Strange High House in the Mist” (http://www.hplovecraft.com/writings/texts/fiction/shh.aspx) Jan Fries, Helrunar: A Manual of Rune Magick (https://www.amazon.com/Helrunar-Manual-Magick-Jan-Fries/dp/1869928903) Neil Gaiman, American Gods (https://www.amazon.com/American-Turtleback-School-Library-Binding/dp/0606396594/) GIF (https://files.fireside.fm/file/fireside-uploads/images/e/e38b53e4-e148-4e2d-b301-0b3bb15779ff/72Th5Q8y.gif) of the soldier moving funny at the end of Raiders Weird Studies episode 2, “Garmonbozia” (https://www.weirdstudies.com/2) Aaron Leitch (http://kheph777.tripod.com/indexaol.html), occultist Austin Osman Spare, The Book of Pleasure Gene Wolfe, [Soldier of the Mist](https://en.wikipedia.org/wiki/SoldieroftheMist)_

As Phil & Mark begin their beer bucket list of 100 different beers from 100 different countries, they pause to discuss some of the everyday beers listed that we all know & love/hate. This podcast contains beginner level audio quality and a rogue dalmatian.

In this short clip, Nyex talks to film producer, Philip Planta, about the nature of the Vancouver film industry.   In this episode of the Represented podcast, we speak to Phil Planta. Phil is an independent filmmaker who navigates the buzzing Vancouver film industry using his vision and inspiration. As Phil tells stories through film, he strives to always represent a variety of cultural perspectives. Phil's early life experiences particularly, reinforced for him the importance of being represented in films; among other things. As a Filipino boy growing up in Greater Vancouver at a time when it was undergoing major socioeconomic shifts, Phil also shares how this affected his upbringing and perspective on things.   Want to hear more? Check out Philip's full episode at  https://www.geekhappynetwork.com/represented-episodes/philip-planta   This podcast is presented by Geek Happy Network.

As Phil notes in this episode, “character voice” can make or break your manuscript. It’s one of the most common reasons for manuscript rejection. So maybe it’s a little bit […]

Outrunning the Demons with Phil Hewitt “Even when you have gone as far as you can, and everything hurts, and you are staring at the specter of self-doubt, you can find a bit more strength deep inside you, if you look closely enough.” Hal Higdon In this episode, I chat with Phil Hewitt about his journey of transforming his life through the power of running. After being viciously mugged in 2016 and left for dead and then suffering the acute symptoms of post-traumatic stress disorder, Phil found that dedicating himself to running was the healing path forward. As Phil suggests, running can take us to fantastic places and bring us back from terrible places. Enjoy this conversation on how running can help change lives.

Phil Gaines returns to the Park Leaders Show to discuss how to persevere during uncomfortable working conditions. For most of us, troubleshooting workplace drama is nothing new.  Whether it involves a supervisor or an ethical dilemma, no question there’s no ‘one-size-fits-all’ approach to managing conflicts. Still, while approaches will vary by case, as long as we aim to survive the issue, we can ultimately fix the issue. As Phil explains, the first step in correcting a problem is to understand the problem. By knowing why a particular conflict is occurring, we can better be the change we crave, standing firm in the face of adversity. In some cases, this requires channeling empathy; in others, this means seeking a mentor and inquiring what has worked before in similar situations. Whatever approach we employ, it’s imperative we stay consistent in our humility. Even if it means we fall on our sword, as long as we respond out of conviction, we’ll improve the predicament.

  Phil is an independent filmmaker who navigates the buzzing Vancouver film industry using his vision and inspiration. As Phil tells stories through film, he strives to always represent a variety of cultural perspectives. Phil's early life experiences particularly, reinforced for him the importance of being represented in films; among other things. As a Filipino boy growing up in Greater Vancouver at a time when it was undergoing major socioeconomic shifts, Phil also shares how this affected his upbringing and perspective on things.   You can watch and follow Phil's work in the following sites: IMDB: imdb.com/name/nm6791585 Instagram: instagram.com/philplanta Twitter: twitter.com/philplanta Website: philplanta.com STORYHIVE: storyhive.com/creator/profile/id/1416181   This podcast is presented by Geek Happy Network. Come check out their other shows at geekhappynetwork.com

After 37 years with South Carolina State Parks, Phil Gaines retired as Director. As Phil did during his entire career, he used his last day to lead by example.  On August 2, 2018, exactly 13 years after becoming Director of South Carolina State Parks, and exactly 37 years after starting his career as a park ranger, Phil Gaines ended his career the same way it began.  Director Gaines returned to Kings Mountain State Park, the place where he began his career and put on the uniform, transforming back to Ranger Phil. Ranger Phil spent the day cleaning bathrooms, picking up trash, and using a weedeater.  Phil said he did this on his last day for two reasons. First, so his career would go full circle. Second, to show there are no unimportant jobs in parks.  On this episode, Phil talks about his final day with parks as well as the changed he has seen in parks during the 37 years he has spent serving visitors to South Carolina parks.  Throughout his career, Phil Gaines has been an example of leadership and an inspiration to rangers on how to serve. He leaves with this one final example of how we can serve each other and serve guests to our parks.  The day after his last day, Ranger Phil did what you expected a Park Ranger to do...he went backpacking.   

'Together we are not simply adding, but we are multiplying our influence to build the momentum and insight necessary to move the hunger needle across our state.' As Phil often says, one is too small of a number to multiply, and the work of creating food security cannot be done by one person. Tune in to hear from Dave Hodgkins, Government Relations Director of American Heart Association Mid-Michigan. Dave, Phil and Gerry discuss their partnership through an amazing program, My Neighborhood Mobile Grocery (MNMG). MNMG sole purpose is provide and maintain access to healthy and nutritious food for the people who can't quite close the gap. 100% of the food for MNMG is purchased from low cost and healthy sources throughout MI. AWESOME fact: our food bankers across MI can stretch $1 to $16 - now that's impressive, right?!

My friend Phil Rosenthal, the creator and host of the new Netflix show Somebody Feed Phil is as much fun to talk to as he is to eat with. When I asked him how the show ended up on Netflix, he replied, "The way I sold the show...I said, 'I'm exactly like Anthony Bourdain if he was afraid of everything....I mean, I'm the guy watching him, not really wanting to go to Borneo and have a tattoo pounded into my chest with nails.'" When I sit down with Phil no subject is off limits. We revisited (admittedly at my behest) the moment in 2006 when I asked him to invest in Serious Eats. I just thought that the food-obsessed creator of Everybody Loves Raymond would leap at the opportunity to get in on the ground floor. "By the way," he said, laughing, "my business manager told me not to give you money then. I was ready. I was like, 'This sounds good.' But he said, 'No, no, no, no, don't, don't.'" That's four "nos" and two "don'ts" for those of you counting at home. If you listen, you'll find that the Phil Rosenthal you hear on Special Sauce is the same guy you see on Somebody Feed Phil. He's funny–really funny–smart, and generously spirited (he always picks up the check, on the show and in real life). And, oh yeah, Phil's also a great storyteller who has somehow managed to maintain an optimistic but realistic outlook on life. Why? Because as his friend Ed. Weinberger, the legendary sitcom director and creator, told him when he was shooting the Everybody Loves Raymond pilot, "Phil, you might as well make the show you want to make because at the end, they're going to cancel you anyway." As Phil pointed out, "Isn't that a great philosophy of life? We all get cancelled one day. Live your life." So enliven your life, Serious Eaters, by listening to Part 1 of the Special Sauce interview with Phil Rosenthal. You'll be laughing in the first minute. (And for those of you who prefer their interviews in written form, we've included an edited transcript of the conversation on our website.)

This week's show is with Phil Goddard, an internationally renowned coach, author, speaker, leadership trainer, and lover of life and humanity. He is a published author and the host of The Coaching Life Podcast. His work centres around transforming relationships through a deeper understanding of love and the nature of how our experience of life is created. With humour and sincerity, he combines over twenty-one years in I.T. and Telecoms corporate leadership with twelve years as a professional coach, to help organisations build harmonious teams utilising the most potent force in leadership - love. He also works with individuals to help them develop a deeply grounded understanding of the principles behind our human experience and live wonderfully productive, happy lives, connected to love, ease and compassion for humanity. He has coached Hollywood actors, international models, journalists, artists, authors, film directors, corporate executives, and numerous business owners, leaders and entrepreneurs. In this week's show, Phil and I explored whether it's possible to harbour resentment in one part of your life and be truly, deeply happy in another. This topic was inspired by a post that Phil wrote in which he said 'True happiness is the heart that holds no resentment, the crystal clear untainted by drops of red.' we explored this through our own personal experiences and insights. It was actually pretty revealing for me personally! I always love talking to Phil - he has such honesty, humour and depth and as ever, he didn't disappoint - this is a delightful episode! What you'll learn from this episode: Resentment often comes with a potency and a proactivity which means it takes up our time and energy to engage with it, when our thoughts are filled with resentment they can't also be filled with joy. Whilst it's pretty normal to feel resentment for someone doing someone negative to us is that part of our deeper nature to feel that way or is it simply our conditioning? As Phil said 'normal isn't always natural'. If we were living in a more primal way, it may well be that a lack of resentment is what we would consider normal! As we understand why people are behaving the way they are - that they're doing the best according to their thoughts in the moment - it makes little sense to feel resentment, instead a natural outcome is that we feel compassion. The wonderful thing is is that we all have the capacity for this to happen: to lose resentment, and to gain love and happiness.

As Phil gets ready to head down the Al-Can we give him a bit of a handjob and courage him to talk about his beloved Dark Angels, the history, the organization, the why and how they became traitors.  But, shhhhh, don't tell him, he is still in denial.  We also go into the changing rule set, our favorite model kits and thank a fan for his home-made Jeff the Custodes. So pour a medium glass of weeks old flat root beer, plop a couple scoops of generic brand ice cream, put on your tech conference hoodie you got 4 years ago, sit back and bask in the awesome sounds of Mob Rules.

Episode 6 welcomes Phil Gerbyshak. As Phil left the Navy, he was quick to dive into the digital world. As his career moved along, so did his mastery of the web for ethical connections. He now teaches social selling as one of several founders of Vengreso.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Philip Reed is coasting toward retirement, looking for one last adventure, when he meets Bill Palis, a professional blackjack player and former member of the legendary MIT team that took the casinos for millions. At a blackjack table in a strip casino, Phil sees Bill win $1,600 in 20 minutes of play—and he’s intrigued. Initially, he plans to write the book as a spectator, but Bill encourages him to overcome his fears, learn to count cards, and get a piece of the action for himself. The two men form a friendship and begin traveling and playing blackjack together, often with Father Andy, who kicks in money so they can play out of a $30,000 bankroll. Phil, who has adult ADD, and flunked math in high school, adopts the challenge of card counting as a way to banish the old ghosts of his poor self-image and build new synapses in his aging brain. With Bill as his tough mentor, Phil struggles to learn the game and secretly track the cards. As Phil's play improves, Bill teaches him to disguise his wins and avoid scrutiny from casino security and the Orwellian “eye-in-the-sky” security cameras. Philip Reed punctuates WILD CARDS with short, funny, informational sections on various gambling-related subjects. These sections step outside the main story and add depth by investigating different card counting systems, the danger of gambling addiction, interviews with memory experts, and secrets of dealers, pit bosses, and casino surveillance specialists. Throughout, he takes a humorous look at casino characters, even as he begins to sink into the gambling world himself.

Philip McLemore is a former CES instructor who then served for twenty-one years as an LDS chaplain in the Air Force and then another eight years as a hospice chaplain. During these times he underwent a dramatic spiritual transformation that was instigated and nurtured by a his beginning a serious meditation practice. Ultimately he was ordained within the Kriya Yoga tradition, which was brought to the U.S. and the west by Paramhansa Yogananda, and Phil now teaches meditation (in person as well as online) that is quite typically eastern in the form of his practices, but with the teachings centered primarily on the mystical and yogic path and the resources for it that abound within Christianity and Mormonism. In today’s conversations, Phil and Mormon Matters host Dan Wotherspoon explore in depth insights from two sources that Dan refers to quite often in Mormon Matters episodes as matches between these and that week’s topic come up. Dan’s interest in both things come from Phil--one is his reading of the Prodigal Son parable, which is better named the Parable of the Two Lost Sons--and the other is a five-stage model of spiritual growth and changing/deepening one’s relationship with God that Phil developed and that draws upon scriptural labels and metaphors for each stage. Part 1 (Episode 327) overviews Phil’s journey from Mormon convert at age 19 to where his present interests, spirituality, and practices are today, and then does a deep dive on the Parable of the Two Lost Sons. Part 2 (Episode 328) begins with an exploration of patterns and models found in great religions (including Mormonism) that ultimate culminate in ceremonies and then (hopefully/ideally) transformed lives that find a perfect balance of femaleness and maleness and the energies associated with them. This is preparatory work for the introduction of Phil’s five stage model, which culminates in what he names the "Beloved" stage, a mystical union with God. As Phil states in the podcast, friends share, but lovers unite. These are powerful conversations with insights that might very well be pointers to "the" ultimate task of life, the kinds of transformations through which we find the divine nature unfolding within us.

Philip McLemore is a former CES instructor who then served for twenty-one years as an LDS chaplain in the Air Force and then another eight years as a hospice chaplain. During these times he underwent a dramatic spiritual transformation that was instigated and nurtured by a his beginning a serious meditation practice. Ultimately he was ordained within the Kriya Yoga tradition, which was brought to the U.S. and the west by Paramhansa Yogananda, and Phil now teaches meditation (in person as well as online) that is quite typically eastern in the form of his practices, but with the teachings centered primarily on the mystical and yogic path and the resources for it that abound within Christianity and Mormonism. In today’s conversations, Phil and Mormon Matters host Dan Wotherspoon explore in depth insights from two sources that Dan refers to quite often in Mormon Matters episodes as matches between these and that week’s topic come up. Dan’s interest in both things come from Phil--one is his reading of the Prodigal Son parable, which is better named the Parable of the Two Lost Sons--and the other is a five-stage model of spiritual growth and changing/deepening one’s relationship with God that Phil developed and that draws upon scriptural labels and metaphors for each stage. Part 1 (Episode 327) overviews Phil’s journey from Mormon convert at age 19 to where his present interests, spirituality, and practices are today, and then does a deep dive on the Parable of the Two Lost Sons. Part 2 (Episode 328) begins with an exploration of patterns and models found in great religions (including Mormonism) that ultimate culminate in ceremonies and then (hopefully/ideally) transformed lives that find a perfect balance of femaleness and maleness and the energies associated with them. This is preparatory work for the introduction of Phil’s five stage model, which culminates in what he names the "Beloved" stage, a mystical union with God. As Phil states in the podcast, friends share, but lovers unite. These are powerful conversations with insights that might very well be pointers to "the" ultimate task of life, the kinds of transformations through which we find the divine nature unfolding within us.

Phil Avillo is a United States Marine veteran of the Vietnam War, an amputee, college professor, coach of many sports, loving husband and father, and is living with ALS. His many years of life experience, particularly his willingness to walk away from what was familiar at points in his personal history, have prepared him for this next step of being an ALS advocate. As Phil gets ready to raise awareness for the Hershey Walk to Defeat ALS, he joins the ALS Podcast to discuss his life, his diagnosis, and what he hopes to accomplish next. Listen, share, subscribe, and join his walk efforts at www.alsphiladelphia.org 

In this edition of Nowhere California's 2015 Comikaze coverage, the guys from Nowhere talk with a girl from Jersey. As Phil and Josh have a conversation with actress, Marilyn Ghigliotti. Ghigliotti entered the pop culture world with her work in the cult classic "Clerks" and has built a great career that continues, with such movies as Alien Armageddon and the upcoming Lake Eerie http://lakeeeriemovie.wix.com/lakeeerie It was a pleasure talking to her about her career and the roads she has traveled for her craft. Tell us your thoughts on this installement.. www.nowherecalifornia.com

  This week I'm speaking to Phil Goddard. Phil says that whilst he could be described as a coach, but he said he could be more simply described as a Lover. :) And it is this pure loving presence that he brings to his clients, groups, family and friends. He started coaching professionally in 2005 and transitioned from an incredibly successful career a leader in UK local and central government departments, and I.T corporations. Swapping hard work for heart work, he brings the simplicity, power and clarity of love into many other lives and organisations, getting to the 'heart of the matter' through one-on-one coaching and coaching intensive retreats, whilst travelling around Europe and the USA. For the past decade, Phil's been evolving his work and the way he works with his clients and he's releasing more recently that it's super simple and really just comes down to love. And today, we're talking about self-love - or how to get over yourself. :) What you'll learn in this show: Self-love isn't about treating yourself. As Phil says '...by all means have the dark Belgium chocolates, buy yourself red roses, treat yourself to a massage, get down to the gym and feast on spinach soup for lunch. Allow yourself some quiet time, say f**k it and book that holiday, have a sit down with a cup of tea, get a manicure and buy the not-from-concentrate juice.' but that isn't what self-love is. Self-love is purely about accepting yourself, as you are. If you're negotiating with yourself "If I put myself through this Hell then I can reward myself afterwards." then that's not love. Reward to counterbalance judgement is not an act of love. Love doesn't involve judgement. Notice the difference between how acceptance feels and how resistance feel. Can you feel that acceptance doesn't create tension?

In this installment of Nowhere California, one of the original guys from Nowhere is under the weather and it takes 2 suits to step in. As Phil recovers from an illness, Nick and Doug sit in for an episode that flies through a number of topics. The main topic being the best cars and vehicles in the world of film. www.nowherecalifornia.com

Phil Gaines, Director of South Carolina State Parks, returns to the Park Leaders Show to follow up on his first interview. In this second interview, Phil talks about the Ultimate Outside program. The Ultimate Outsider program turns visitors into insiders by getting them into all 47 State Parks in South Carolina. Phil Gaines knows once people get out to explore parks, they will make a connection. It is through connections that parks remain relevant in the lives of the citizens of the state. When a citizen has a connection to a park, they will protect it, promote it, and continue to visit. Phil also offers advice on how to keep your focus and remember why you work in parks, when times are tough or you work with a park manager you do not get along with. Just like connecting visitors to our parks, you need to reconnect with the reason why you work for parks. Get outside, do more of the parts of the job you love. As Phil says, "If you get paid in sunsets, and you are not taking in those sunsets, you are not getting your full check." Phil also reminds us that parks were built in hard times and this is when we do our best work.

It's that time of the month!! The Who's He? three are back with an audio commentary for The Talons of Weng-Chiang, episodes 1 to 3. And as last month, Tony gets really excited with his facts but this time runs out of steam after episode 1. As Phil and Paul try desperately to calm him down, they valiantly try to continue with their own version of events. They also go through the news this week that a Doctor Who film is in the offing and also announce that the Who's He? Podcast will be attending the official convention next year and talk about the trailer for the Christmas special. And Tony gets to hear Let's Save Confidential by No Touch Pod which fair takes his breath away.

*My eye-opening conversation with this radical thinker continues, and we focus on an interesting subject, the future of athletic peak performance.* Back when Phil was working on his book, 1:59 ( https://www.amazon.com/Sub-Two-Hour-Marathon-Within-Runners-Training/dp/1510734341/ref=sr_1_9?keywords=phil+maffetone&qid=1569198797&s=gateway&sr=8-9 ) he wrote about Eluid Kipchoge, and we start by discussing him and his Nike partnership, and why it is that Phil advises athletes to be careful when committing to sponsors. In Phil’s mind, Kipchoge has not peaked yet as he is only 34 years old, so he poses the question: “What is going to be the nudge for Kipchoge?” for him to reach 1:59. Phil imagines that running barefoot would be the key to pushing him under the 2 minute mark, based off the fact that Kipchoge grew up running barefoot. This is what led him to develop the “spring mechanism” - when your (bare) foot hits the ground, the foot absorbs that gravitational energy, which is stored mostly in the tendons of the foot and the leg, and the body is then able to take that energy and convert it into mechanical energy. “A bio-mechanical balancing act” is the term Phil has coined to describe athletes who deal with a huge amount of wear and tear on their muscles during training - even the people who train properly. The joints, bones, ligaments, and soft issue are all affected, but it is the muscles that bear the most weight (pun intended!) and therefore, need to recover. Phil uses the analogy of a race-car: if you never fine tune your engine, you simply won’t run as well. Similarly, he has always worked to help athletes balance their muscles, sometimes literally up until the moments before they started running - it’s that important. As Phil explains, a lot can be learned by simply evaluating someone’s gait and posture - if you look at someone’s gait, and you see any irregularity, then you know it’s from muscle imbalance. The next step is to identify the cause of that imbalance, after which Phil will use biofeedback to correct it. When it comes to selecting the right practitioner you, Phil suggests going with someone who’s experienced with working with athletes and understands how diet affects the muscles. At the end of the day, he says, “I don’t care how you fix muscle imbalance as long as you actually correct it” and advises asking around and doing your research to figure out who does muscle testing. When it comes to marathons, “People are slowing down, and they have been for decades,” Phil comments. This is obviously tied to a general increase in excess body fat, and Phil emphasizes that diet actually comes before training, as it greatly affects it. The bottom line is, “You cannot run away from a bad diet.” Should we rethink the premise of certain endurance goals that have endured? Is it a young person’s game that begins to become unhealthy once we hit a certain age? Not at all, says Phil. Age is not the factor - it is the health and fitness level of the individual that matters most, but of course, there are always outliers in any field. We examine the boundaries of intense workouts - how do you know when you’ve pushed it too far? - and Phil explains what muscle soreness signifies, as well as what you need to do in order to steer clear of pain, fatigue, and soreness. We then wrap up with why you need to prioritize warming up (it’s equal in importance to getting adequate protein!) and why you need to avoid synthetic vitamins. Regardless of how fit you are, your athletic goals, or age, you will surely benefit from this informative episode thanks to Phil’s amazing advice and truly extensive knowledge of the human body. TIMESTAMPS: Years ago, Dr. Maffetone predicted athletes breaking the 2 hour marathon record. [04:28] Phil asks how much are you going to let your sponsors dictate your public appearances? [07:31] Eliud Kipchoge grew up running barefoot.  How does performance change with shoes? [11:00] The wear and tear on the body primarily comes for the muscles. [14:06] If you look at someone’s gait and posture and see irregularity, it is because there’s muscle imbalance. [17:11] If there is muscle imbalance, what kind of practitioner does one want? [19:08] As a whole, except for the elite athletes, people running marathons are slowing down due to excess body fat. [21:04] Do we need to rethink our goals as we advance in years? [26:22] What about the explosive sports? [30:39] If you were a jock back in the day, are there some modifications that you would make to the training approach on account of being 50 or 60? [33:53] Having a great aerobics system is a requirement. [36:31] No pain, no gain? [41:37] How do you evaluate the intensity of a workout? [43:21] When you get sore, the muscle is weaker. [47:10] What you want to do is avoid pain, fatigue, and soreness. Here’s how. [51:55] You can train the brain to contract more muscle fibers. [54:59] People who put on a lot of bulk are not necessarily stronger. [58:32] Warming up before doing these exercises is important as well is getting enough protein.. [01:05:16] Synthetic vitamins can hurt. If your vitamin D is not at a good level, there’s no way you can perform, even if you do everything else right.  [01:07:10] Support this podcast at — https://redcircle.com/the-get-over-yourself-podcast/donations Advertising Inquiries: https://redcircle.com/brands