Podcasts about gin lane

In this episode I am joined by Suze Dowling, co-founder of Pattern Brands. Suze Dowling has spent her career shaping some of the most recognizable brands in DTC. From launching Warby Parker and Harry's at Gin Lane to co-founding Pattern Brands, she's helped build companies that don't just scale—they last. Now, with $99M raised and seven acquisitions, Pattern is creating a portfolio of home brands designed for how we actually live. In this episode, Suze shares the real playbook behind launching, acquiring, and growing brands in an evolving consumer landscape. Make sure to check out Pattern Brands at: https://www.patternbrands.com   Register for Starting Small Summit 2025: https://betheluniversity.edu/event/starting-small-summit-2025/ Sign up for Starting Small University to join our interviews LIVE and ask questions: https://startingsmallmedia.org/startingsmalluniversity Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episodes mid-break sponsor, Heavenly Heat Saunas. This isn't just any sauna—it's the cleanest, healthiest infrared sauna on the market. No hidden glues, no off-gassing, and built with 100% Canadian Hemlock wood. Infrared heat penetrates deeper, getting my blood pumping, easing muscle tension, and setting me up for peak focus. Plus, it's low EMF and ELF, so I'm not trading my health for heat. And the best part? No electrician needed—just plug it in and you're good to go. Ready to upgrade your wellness? Use Code CAMERON for $600 off at HeavenlyHeatSaunas.com – Trust me, you'll feel the difference.

The world of healthcare design was stuck in a time warp - stock photos, clinical messaging, and designs that spoke more to insurance companies than humans. That started changing when Dan Kenger saw an opportunity to bring consumer-first design to an industry that had forgotten about the consumer. During his Gin Lane days, Dan's content-first approach and selective client philosophy helped create the modern D2C playbook through work with brands like Harry's and Sweetgreen. He'd actually helped create Hims' original brand identity back in 2017, so when he joined as Chief Design Officer in 2020, he was building on a foundation he'd already laid. Whether you're a designer, brand builder, or just curious about how thoughtful design can transform entire industries, this episode is packed with powerful insights.

In this History of Prints (HoP) episode, Tru and I finish talking about the life and work of William Hogarth, the father of Western sequential art.  We look at and pick apart three series: Industry and Idleness, The Four Stages of Cruelty, and Humours of an Election. Timely, no? Hogarth continues to point out society's faults and baser instincts. He never stopped trying to teach the masses about comportment and judgment. Episode image: William Hogarth (British, 1697–1764). Gin Lane, 1751. Etching and engraving. Sheet: 15 1/16 x 12 1/2 in. (38.3 x 31.7 cm.). Metropolitan Museum of Art, New York. Useful Links Harlot's Progress video from Paul Mellon Centre for Studies in British Art. https://youtu.be/VPQze0EbpdQ Harlot's Progress video from Reading the Past. https://youtu.be/u1rtBD0qvPY?si=DkVatOJ5-vEyrIqF Beer Street and Gin Lane from Reading the Past. https://youtu.be/A3-Je-lSKrE?si=C9igJSDSvYVyRabY After Allan Ramsay (British, 1713–1784). Portrait of William Hunter, 1760. Engraving. Wellcome Collection. Jean-Baptiste-Siméon Chardin (French, 1699–1779). Saying Grace, c. 1740. Oil on canvas. 49.5 x 38.5 cm. (19 ½ x 15 ¼ in.). Musée du Louvre. Paris. Jean-Baptiste Greuze (French, 1725–1805). The Village Bride, 1761. Oil on canvas. 92 x 117 cm. (36 x 46 in.). Musée du Louvre. Paris. Inigo Jones (British, 1573–1652). Banqueting House, 1622. London. William Hogarth (British, 1697–1764). The South Sea Scheme, 1722. Etching and engraving. Sheet: 10 ¼ x 12 15/16 in. (26.1 x 32.8 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). A Harlot's Progress, 1732 or before. Series of 6 etchings with engraving. Sheet (each): 12 5/16 x 15 1/8 in. (31.3 x 38.4 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). A Rake's Progress, 1735. Series of 8 paintings. Sir John Soane's Museum, London. William Hogarth (British, 1697–1764). A Rake's Progress, 1735. Series of 8 etchings with engraving. Sheet (each): 13 7/8 x 15 7/8 in. (35.2 x 40.4 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). Marriage A-la-Mode, c. 1743. Series of 6 paintings. Each: 66.9 x 90.8 cm. The National Gallery, London. After William Hogarth (British, 1697–1764). Marriage A-la-Mode, 1745. Series of 6 etchings with engraving. Plate (each): 15 1/4 x 18 1/2 in. (38.7 x 47 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). Mr. Garrick in the Character of Richard III, 1746. Etching and engraving. Sheet: 16 3/8 x 20 1/2 in. (41.6 x 52 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The Analysis of Beauty, written with a view to fixing the fluctuating ideas of taste. London: J. Reeves, 1743. S curves from The Analysis of Beauty, written with a view to fixing the fluctuating ideas of taste. London: J. Reeves, 1743. William Hogarth (British, 1697–1764). Plate I from The Analysis of Beauty, written with a view to fixing the fluctuating ideas of taste. London: J. Reeves, 1743. William Hogarth (British, 1697–1764). Plate II from The Analysis of Beauty, written with a view to fixing the fluctuating ideas of taste. London: J. Reeves, 1743. William Hogarth (British, 1697–1764). The Fellow ‘Prentices at their Looms, plate 1 from the series Industry and Idleness, 1747. Etching and engraving. Plate: 10 3/8 x 13 7/16 in. (26.4 x 34.2 cm.); sheet: 10 5/8 x 14 in. (27 x 35.5 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The Industrious ‘Prentice Performing the Duty of a Christian, plate 2 from the series Industry and Idleness, 1747. Etching and engraving. Sheet: 10 3/8 x 13 3/4 in. (26.4 x 34.9 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The Idle ‘Prentices at Play in the Churchyard, plate 3 from the series Industry and Idleness, 1747. Etching and engraving. Sheet: 10 1/4 x 13 9/16 in. (26 x 34.5 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The Industrious ‘Prentice a Favourite and Entrusted by his Master, plate 4 from the series Industry and Idleness, 1747. Etching and engraving. Plate: 10 3/8 x 13 1/2 in. (26.3 x 34.3 cm.); sheet: 10 11/16 x 13 7/8 in. (27.1 x 35.2 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The Idle ‘Prentice Turned Away and Sent to Sea, plate 5 from the series Industry and Idleness, 1747. Etching and engraving. Sheet: 10 3/8 x 13 11/16 in. (26.4 x 34.8 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The Industrious ‘Prentice Out of his Time and Married to his Master's Daughter, plate 6 from the series Industry and Idleness, 1747. Etching and engraving. Plate: 10 3/8 x 13 9/16 in. (26.4 x 34.4 cm.); sheet: 10 9/16 x 13 7/8 in. (26.8 x 35.2 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The Idle ‘Prentice Returned from Sea and in a Garret with a Common Prostitute, plate 7 from the series Industry and Idleness, 1747. Etching and engraving. Sheet: 10 5/16 x 13 5/8 in. (26.2 x 34.6 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The Industrious ‘Prentice Grown Rich and Sheriff of London, plate 8 from the series Industry and Idleness, 1747. Etching and engraving. Plate: 10 1/4 x 13 1/2 in. (26 x 34.3 cm.); sheet: 10 3/8 x 13 3/4 in. (26.3 x 35 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The Idle ‘Prentice Betrayed by his Whore and Taken in a Night Cellar with his Accomplices, plate 9 from the series Industry and Idleness, 1747. Etching and engraving. Plate: 10 5/16 x 13 9/16 in. (26.2 x 34.4 cm.); sheet: 10 9/16 x 13 3/4 in. (26.9 x 35 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The Industrious ‘Prentice Alderman of London, The Idle One Brought Before Him and Impeached by his Accomplices, plate 10 from the series Industry and Idleness, 1747. Etching and engraving. Sheet: 10 3/16 x 13 11/16 in. (25.8 x 34.8 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The Idle ‘Prentice Executed at Tyburn, plate 11 from the series Industry and Idleness, 1747. Etching and engraving. Sheet: 10 3/8 x 15 3/4 in. (26.4 x 40 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The Industrious ‘Prentice Lord Mayor of London, plate 12 from the series Industry and Idleness, 1747. Etching and engraving. Sheet: 10 9/16 x 15 13/16 in. (26.9 x 40.2 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). Gin Lane, 1751. Etching and engraving. Sheet: 15 1/16 x 12 1/2 in. (38.3 x 31.7 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). Beer Street, 1751. Engraving. Sheet: 15 1/8 x 12 11/16 in. (38.4 x 32.2 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The First Stage of Cruelty, 1751. Etching and engraving. Sheet: 14 3/4 x 12 1/2 in. (37.5 x 31.7 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The Second Stage of Cruelty, 1751. Etching and engraving. Plate: 15 1/4 x 12 9/16 in. (38.8 x 31.9 cm.); sheet: 16 1/16 x 13 1/4 in. (40.8 x 33.7 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). Cruelty in Perfection, 1751. Etching and engraving. Plate: 15 1/4 x 12 11/16 in. (38.8 x 32.2 cm.); sheet: 15 13/16 x 13 3/16 in. (40.2 x 33.5 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The Reward of Cruelty, 1751. Etching and engraving. Plate: 15 1/4 x 12 5/8 in. (38.8 x 32 cm.); sheet: 15 3/4 x 13 1/16 in. (40 x 33.2 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). The Humours of an Election I: An Election Entertainment, 1754–55. Oil on canvas. 101 x 128 cm. Sir John Soane's Museum, London. William Hogarth (British, 1697–1764). The Humours of an Election II: Canvassing for Votes, 1754–55. Oil on canvas. 102.3 x 131.4 cm. Sir John Soane's Museum, London. William Hogarth (British, 1697–1764). The Humours of an Election III: The Polling, 1754–55. Oil on canvas. 102.2 x 131.1 cm. Sir John Soane's Museum, London. William Hogarth (British, 1697–1764). The Humours of an Election IV: Chairing the Member, 1754–55. Oil on canvas. 103 x 131.8 cm. Sir John Soane's Museum, London. William Hogarth (British, 1697–1764). The Humours of an Election I: An Election Entertainment, 1755. Engraving. 40.5 x 54 cm. Royal Academy of Arts, London. William Hogarth (British, 1697–1764). The Humours of an Election II: Canvassing for Votes, 1755. Engraving. 40.5 x 54 cm. Royal Academy of Arts, London. William Hogarth (British, 1697–1764). The Humours of an Election III: The Polling, 1755. Engraving. 40.5 x 54 cm. Royal Academy of Arts, London. William Hogarth (British, 1697–1764). The Humours of an Election IV: Chairing the Member, 1755. Engraving. 40.5 x 54 cm. Royal Academy of Arts, London. George Caleb Bingham (American, 1811–1879). The Verdict of the People, 1854–55. Oil on canvas. 46 x 55 in. (116.8 x 139.7 cm.). Saint Louis Art Museum, St. Louis. George Caleb Bingham (American, 1811–1879). Stump Speaking, 1853–54. Oil on canvas. 42 1/2 x 58 in. (108 x 147.3 cm.). Saint Louis Art Museum, St. Louis. George Caleb Bingham (American, 1811–1879). The County Election, 1852. Oil on canvas. 38 x 52 in. (96.5 x 132.1 cm.). Saint Louis Art Museum, St. Louis. William Hogarth (British, 1697–1764). Tailpiece, or the Bathos, 1764. Engraving. 261 x 323 mm. Royal Academy of Arts, London.

In this History of Western Prints (HoP) episode, Tru and I begin to explore the life and work of William Hogarth, the first British artist featured on Platemark's HoP series. Hogarth, renowned as the father of Western sequential art, is discussed through detailed analyses of three of his best known series: A Harlot's Progress, A Rake's Progress, and Marriage A-la-Mode. The episode delves into 18th-century London's morality, capturing the societal and artistic context of Hogarth's work. Highlights include discussions on the intricacies of Hogarth's prints, his depiction of social issues, the impact of his work on English law (copyright laws finally established!), and his mixed successes in various art forms. This first of two episodes on Hogarth sets the stage for part two when we look at his images around elections in Enlightenment England. Harlot's Progress video from Paul Mellon Centre for Studies in British Art. https://youtu.be/VPQze0EbpdQ  Harlot's Progress video from Reading the Past. https://youtu.be/u1rtBD0qvPY?si=DkVatOJ5-vEyrIqF  Beer Street and Gin Lane video from Reading the Past. https://youtu.be/A3-Je-lSKrE?si=C9igJSDSvYVyRabY Platemark website Sign-up for Platemark emails Leave a 5-star review Support the show Get your Platemark merch Check out Platemark on Instagram Join our Platemark group on Facebook   After Anton von Maron (Austrian, 1733–1808). Johann Winkelmann, after 1768. Engraving. After Allan Ramsay (British, 1713–1784). Portrait of William Hunter, 1760. Engraving. Wellcome Collection. William Hogarth (British, 1697–1764). The Painter and his Pug, 1745. Oil on canvas. 35.4 x 27.5 cm. Tate Britain, London. Jean-Baptiste-Siméon Chardin (French, 1699–1779). Saying Grace, c. 1740. Oil on canvas. 49.5 × 38.5 cm. (19.5 in × 15.2 in.). Louvre, Paris. Jean-Baptiste Greuze (French, 1725–1805). The Village Bride, 1761. Oil on canvas. 92 x 117 cm. Louvre, Paris. The Banqueting House, London. Saint Paul's Church, London. William Hogarth (British, 1697–1764). Self-Portrait, c. 1735. Oil on canvas. 21 1/2 x 20 in. (54.6 x 50.8 cm.). Yale Center for British Art, New Haven. William Hogarth (British, 1697–1764). An Emblematic Print on the South Sea, late 18th century. Engraving and Etching. Plate: 10 13/16 x 13 3/8 in. (27.4 x 33.9 cm.); sheet: 11 5/16 x 14 in. (28.7 x 35.6 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). A Harlot's Progress, Plate 1, 1732 or before. Etching and engraving. Sheet: 12 5/16 x 15 1/8 in. (31.3 x 38.4 cm.). Metropolitan Museum of Art, New York. Chart identifying elements in Harlot's Progress Plate 1. William Hogarth (British, 1697–1764). A Harlot's Progress, Plate 2, 1732 or before. Etching and engraving. Sheet: 12 3/8 x 14 13/16 in. (31.4 x 37.7 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). A Harlot's Progress, Plate 3, 1732 or before. Etching and engraving. Sheet: 12 11/16 x 15 3/8 in. (32.2 x 39 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). A Harlot's Progress, Plate 4, 1732 or before. Etching and engraving. Sheet: 13 1/8 x 15 3/16 in. (33.3 x 40.4 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). A Harlot's Progress, Plate 5, 1732 or before. Etching and engraving. Sheet: 13 3/8 x 16 3/16 in. (34 x 41.1 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). A Harlot's Progress, Plate 6, 1732 or before. Etching and engraving. Sheet: 12 1/2 x 15 3/16 in. (31.7 x 38.6 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). A Rake's Progress, Plate 1, 1735. Etching and engraving. Sheet: 15 13/16 x 19 1/16 in. (40.2 x 48.4 cm.). Metropolitan Museum of Art, New York. Gérard Jean-Baptiste Scotin (French, Paris 1698–after 1755), after William Hogarth (British, 1697–1764). A Rake's Progress, Plate 2, 1735. Etching and engraving. Sheet: 14 3/16 x 16 1/4 in. (36 x 41.3 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). A Rake's Progress, Plate 3, 1735. Etching and engraving. Sheet: 13 7/8 x 15 7/8 in. (35.2 x 40.4 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). A Rake's Progress, Plate 4, 1735. Etching and engraving. Sheet: 14 3/16 x 16 1/4 in. (36.1 x 41.3 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). A Rake's Progress, Plate 5, 1735. Etching and engraving. Sheet: 15 5/8 x 18 13/16 in. (39.7 x 47.8 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). A Rake's Progress, Plate 6, 1735. Etching and engraving. Sheet: 14 x 16 in. (35.5 x 40.7 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). A Rake's Progress, Plate 7, 1735. Etching and engraving. Sheet: 15 5/8 x 18 3/4 in. (39.7 x 47.7 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). A Rake's Progress, Plate 8, 1735. Etching and engraving. Sheet: 15 9/16 x 18 13/16 in. (39.6 x 47.8 cm). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). A Rake's Progress, 1735. Eight oil on canvas paintings. Sir John Soane's Museum, London. Louis-François Roubiliac (French, 1702–1762). William Hogarth, c. 1741. Terracotta bust. Overall: 28 1/2 x 17 3/4 in. (72.4 x 45.2 cm.). National Portrait Gallery, London. William Hogarth (British, 1697–1764). Marriage A-la-Mode: 1, The Marriage Settlement, c. 1743. Oil on canvas. 66.9 x 90.8 cm. The National Gallery, London. William Hogarth (British, 1697–1764). Marriage A-la-Mode: 2, The Tête-à-Tête, c. 1743. Oil on canvas. 66.9 x 90.8 cm. The National Gallery, London. William Hogarth (British, 1697–1764). Marriage A-la-Mode: 3, The Inspection, c. 1743. Oil on canvas. 66.9 x 90.8 cm. The National Gallery, London. William Hogarth (British, 1697–1764). Marriage A-la-Mode: 4, The Toilette, c. 1743. Oil on canvas. 66.9 x 90.8 cm. The National Gallery, London. William Hogarth (British, 1697–1764). Marriage A-la-Mode: 5, The Bagnio, c. 1743. Oil on canvas. 66.9 x 90.8 cm. The National Gallery, London. William Hogarth (British, 1697–1764). Marriage A-la-Mode: 6, The Lady's Death, c. 1743. Oil on canvas. 66.9 x 90.8 cm. The National Gallery, London. Gérard Jean-Baptiste Scotin (French, 1698–after 1755), after William Hogarth (British, 1697–1764). Marriage A-la-Mode: Plate 1, 1745. Etching and engraving. Sheet: 15 3/16 x 18 5/16 in. (38.5 x 46.5 cm.). Metropolitan Museum of Art, New York. Bernard Baron (French, 1969–1762), after William Hogarth (British, 1697–1764). Marriage A-la-Mode: Plate 2, 1745. Etching and engraving. Sheet: 15 1/16 x 18 1/4 in. (38.3 x 46.3 cm.). Metropolitan Museum of Art, New York. Bernard Baron (French, 1969–1762), after William Hogarth (British, 1697–1764). Marriage A-la-Mode: Plate 3, 1745. Etching and engraving. Plate: 15 3/8 x 18 1/2 in. (39 x 47 cm.). Metropolitan Museum of Art, New York. Simon Francis Ravenet, the elder (French, 1706–1774), after William Hogarth (British, 1697–1764). Marriage A-la-Mode: Plate 4, 1745. Etching and engraving. Plate: 15 1/4 x 18 1/2 in. (38.7 x 47 cm.). Metropolitan Museum of Art, New York. Simon Francis Ravenet, the elder (French, 1706–1774), after William Hogarth (British, 1697–1764). Marriage A-la-Mode: Plate 5, 1745. Etching and engraving. Plate: 15 1/4 x 18 7/16 in. (38.8 x 46.9 cm.). Metropolitan Museum of Art, New York. Simon Francis Ravenet, the elder (French, 1706–1774), after William Hogarth (British, 1697–1764). Marriage A-la-Mode: Plate 6, 1745. Engraving. Plate: 15 3/16 x 18 3/8 in. (38.6 x 46.7 cm). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). Beer Street, 1751. Engraving. Sheet: 15 1/8 x 12 11/16 in. (38.4 x 32.2 cm.). Metropolitan Museum of Art, New York. William Hogarth (British, 1697–1764). Gin Lane, 1751. Etching and engraving. Sheet: 15 1/16 x 12 1/2 in. (38.3 x 31.7 cm.). Metropolitan Museum of Art, New York.

D2Cブランドのコングロマリットを目指す「Pattern Brands」｜CEREAL TALK（シリアルトーク）https://note.com/cerealtalk/n/n2a59019381b5 CEREAL TALKのニュースレターはこちらhttps://cerealtalk.jp/ (0:00) OP / イベントありがとうございました(2:47) エージェンシーからD2CコングロマリットへPattern Brands(5:45) OpenStoreとの比較(6:51) Gin Laneオフィスに訪問した沼田さん(8:33) ペルソナ作り、ホールディングスであることのメリット(13:23) タイルマットD2C(15:05) サイトの構造、構築は難しい？(19:30) ”Pattern Brands”でリアル店舗は？HDのクリエイティブの難しさ(29:40) ホールディングス化は正解だったのか  ＜おたよりフォーム＞https://forms.gle/Tgzv4y8PCTs86EcY6 ＜メンバー＞沼田 雄二朗https://twitter.com/Numauer 最所 あさみhttps://twitter.com/qzqrnl 宮武 徹郎https://twitter.com/tmiyatake1 草野美木https://twitter.com/mikikusano OP Music: Epidemic Sound

John's first job as a dishwasher at Au Bon Pain nurtured his relationship within hospitality eventually leading him to Cornell University School of Hotel Administration. John furthered his career in the hospitality industry by opening up his first restaurant, Gin Lane, in Manhattan and then later founding the original Scarpetta and LDV Hospitality bringing La Dolce Vita around the globe.Key Takeaways:• Scarpetta an Italian restaurant, opened in New York 16 years ago, “… it was really game-changing what you did with an Italian restaurant—the coolness, the hipness, the great food, the whole thing.”• John shares Scarpetta's expansion to major cities like Las Vegas, Philadelphia, and international locations including London, Doha, Tokyo, and Rome. John discusses the importance of adapting each restaurant to its local market.• Breaking News: LDV Hospitality plans to open new Scarpetta locations after three years of focusing on international growth while maintaining its unique appeal in different markets.• John shares a family anecdote about "Good Time Charlie," a bar located on the rooftop at Scarpetta NYC• Schatzy and Jimmy explore the resilience of New York City's restaurant scene, particularly during the challenging times of the COVID-19 pandemic. They discuss the unique characteristics that make certain neighborhoods thrive (office-dense vs. mixed-use) and discuss the importance of community.• The Pareto Principle (80-20 Rule) in hospitality management.• The lifestyle and personalized service at LDV Hospitality, including the use of CRM platforms like SevenRooms to enhance guest experiences and the significance of creating a seamless and integrated guest experience at properties like The Maidstone Hotel, where every detail contributes to a unified and memorable stay.• Talking Back: John poses a thoughtful and somewhat romantic question to Schatzy and Jimmy asking them to imagine their ultimate last day in New York City before retiring, detailing what their perfect dining and social itinerary would look like.Listen in as John, Schatzy, and Jimmy entertain the audience with fun segments like, “What's Hot and Not”, “Name that Recipe”, “Branded Quick Fire”, and “Trivia Tuesday”.

LONG ISLAND IS IN THE BUILDING! Alex and Kevin are thrilled to welcome Emmett Shine to the program! Emmett is a designer and entrepreneur working at the intersection of art and commerce. He is renowned for co-founding Gin Lane, Pattern Brands, and his newest venture, Little Plains, a branding and experience design studio for consumer-centric, tech-enabled startups based out of New York. Over the last ten years, he's cofounded five companies, launched fifty brands, and been a part of seven successful exits. Emmet tells us what it was like growing up in Southampton, New York, about his skate brand Lola, and we discuss his 10 Design Commandments.

It was a big win on the road for the Blues as they beat DMV Elite 4-1. Big Sam and Hiram break down the tactical substitutes that ultimately turned that match in the Blue's favor. They also dive into the playoff picture, as a win for the Blues this Saturday will secure home field for the Mid-Atlantic playoffs.  Naptown Blues fancast also breaks down the other 5 clubs with a shot at the remaining 3 playoff spots. The guys enjoy a cucumber, watermelon, and mint Collins made with Gin Lane.     Never Miss an episode, LIKE and FOLLOW the podcast  https://naptownblues.podbean.com/   Reach out to us on Twitter X @NaptownBluesPod Hiram and Sam would love to hear from you. For the English Premier League and the English football league, check out our main show: DU Football Show www.DUfootballshow.com

In this episode of Low-Key Legends, I chat with Emmett Shine, a designer, and entrepreneur. We discuss the importance of passion and creativity in business. Emmett emphasizes the value of infusing personal delight and creativity at scale and its impact on brands and experiences. We talk in-depth about the insights on the success of Gin Lane and Pattern Brands, highlighting the importance of creating a culture that encourages leadership and entrepreneurship and how founding both led him to his new venture, Little Plains. Little Plains is Emmett's new design agency where he combines his passion for art and design with business effectiveness. He discusses positioning Little Plains in the market and the importance of staying true to his unique voice. Social: → Little Plains → Pattern Brands → Emmett's Site → Instagram → Twitter

Emmett Shine is a creative entrepreneur who has played a major role in the emergence of the direct-to-consumer movement. As the co-founder of NYC creative agency Gin Lane, he helped craft immersive online experiences for the likes of Sweetgreen and Stella McCartney. And with his latest venture, Pattern Brands, he's on a mission to bring more joy and meaning to people's everyday lives through thoughtfully designed home goods. Throughout his career, Emmett has demonstrated a knack for turning challenges into opportunities and staying true to his vision in a shifting landscape. In this episode of *The Marketing Factor*, he shares his insights on everything from navigating economic disruption to creating authentic brands that stand the test of time. Along the way, he reveals a common thread: the importance of staying curious, adaptable, and true to your core, no matter what may come your way.

Emmett Shine is the creative genius behind Pattern, taking the lead in shaping the narratives and aesthetics of its seven brands. He also co-founded a creative agency, Gin Lane, and oversaw its evolution in parallel with the burgeoning startup ecosystem that came to define New York's landscape.In this episode, Emmett discusses Pattern Brands' approach to cultivating a unique identity for each brand within its family. He underscores the need to create specialized experiences for individual brands while exploring synergies across the portfolio. His dual focus on operations and creatives emerges as a cornerstone strategy, proving pivotal in his company's ongoing journey to build a robust and profitable direct-to-consumer ecosystem.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC Pod, we cover:1. Creative vs Operational Mindsets2. Talent Recognition and Recruitment Strategies3. Timeless Design Principles and Inspiration4. DTC Brand Challenges and Strategies5. Building and Scaling a Brand Family6. Personal Growth and Entrepreneurship Timestamps00:00 Working with business founders, finding market opportunities05:25 Starting Pattern Brands, buying businesses, launching a design agency13:23 Finding and hiring the right talent15:27 Emmett Shine's background in design, creating timeless vs trendy designs24:18 Launching two brands, Equal Parts and Open Spaces28:31 Managing multiple brands: human resources and operations33:50 Building specialized brands that cater to millennials45:01 Focusing on consistency, quality, and iterative processes46:34 Diverse projects in early stages, seeking new challengesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Emmett Shine - Co-Founder of Pattern BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

It's been a tough few years for roll-up companies, but Pattern Brands seems to have bucked the trend. The company -- which began as design agency Gin Lane and evolved into a portfolio of DTC brands including Open Spaces, Onsen and Gir -- raised a $25 million Series B in 2022 -- and has been slowly building out its portfolio ever since. While other roll-up players like Thrasio and Win Brands Group have faced major headwinds, Pattern has continued chugging along. Its co-founder and chief business officer Suze Dowling, who joined the Modern Retail Podcast this week, attributes this to the company's focus on its core consumer. "If you're working across seven brands in a portfolio, it is helpful to try and find what is the grounding force," Dowling said. This shopper is internally dubbed "Mia," and all of Pattern's brands -- including towel company Onsen and kitchen accessory maker Air -- target "those micro-moments of [Mia's] day, and how can we make them just a little bit more special," Dowling said. By having that focus on one type of shopper, Dowling said that Pattern has been able to remain grounded and focused. "I would challenge [the idea that] for some of the Amazon aggregators -- that also had 50 brands, 100 brands -- that they were able to find those same synergies in how they operated," she said. For now, Pattern has been focused on finding the right brands to buy -- as well as finding the best modes for growth. "I'm very excited and kind of gung-ho on trying to make sure we build some mass retail partnerships over the next 12 to 18 months," Dowling said.

Entrepreneur and iconic brand builder Emmett Shine comes on the podcast to talk about building brands in an onchain world.  They cover RMX.party and the magic of account abstraction, web3 as an infrastructure layer, provenance and attribution in the new era of the internet. They dig into the values of the ownership economy, and how the early days of Gin Lane were aligned with the 'skin in the game' approach to web3. They also dig into the "brand" of crypto, and the cost of being an early adopter, including frameworks for thinking about the technology in a bear market, and where we're headed next.  All in a great podcast for folks thinking about top of funnel tooling and creativity within web3!  --Subscribe to the free Boys Club weekly newsletter.-- Show notes: DAO Season 2 The Creative Act by Rick Rubin

Suze Dowling is the Co-Founder of Gin Lane, where she helped launch over 50 D2C challenger brands like Harry's, Hims, and Sweetgreen. She closed shop and the same founding team started Pattern Brands which now acquires and nourishes brands in the home goods space. Pattern's current portfolio of 7 brands includes Poketo, Onsen, and Letterfolk.So today we talk not only omni-channel, but omni-brand. We obviously touch on brand architecture, how not to lose authenticity when acquiring and marketing a multitude of brands and we discuss the biggest challenges and best tips when it comes to brand building.This is an important episode for any founder (especially if you are running a Shopify-enabled D2C business) as well as for any brand builder and marketer to indulge in since you are able to get the perspective of a founder, a brand-builder, and an investor all in one and the same person and in a very succinct way.

I have been asked to cover British humour and comedy many, many times by listeners. Finally, I have given in with covering 'satire' with the 'Alphabet of Britishness'. What is 'satire'? According to Dieter Declercq, author of 'Satire, Comedy and Mental Health: Coping with the Limits of Critique' (published by the company I work for):"Satire is a genre with the purpose to critique and entertain. In other words, when we classify a form of creative expression as satire, we frame it as setting out to critique some social wrongness as well as offering aesthetic pleasures associated with entertainment. These moral and aesthetic purposes interact in satire, although neither is wholly instrumental to the other – and they ultimately also pull in different directions, which makes the genre ambiguous.”In this episode, I first ruminate on satire that I have personally seen in other countries, for example, Turkish satire and the role played by penguins during the Gezi Park protests (9 years ago), thanks to CNNTurk. I coment on Turkish humour generally, and the tale of Nasreddin Hoca and the bump in the night. I also recollect Turkish Cypriot satire, which led to a leading newspaper changing its name from 'Avrupa' to 'Afrika', a move that had very significant satirical connections. Finally, I comment on Cantonese satire, especially humourists based in Hong Kong using Winnie the Pooh, leading to a ban on images of the classic character on the Mainland of China. After all this, I finally start delving into the history of British satire, from Hogarth's 'Gin Lane' images to the rise of first Punch Magazine (including '1066 and all that'), then Private Eye magazine, and the 1980s BBC TV show 'Yes Minister'. My final recoomendation is the TV satirical quiz show 'Have I Got News For You'. Message me anytime on Instagram, or e-mail: AlbionNeverDies@gmail.comCheck out my https://www.youtube.com/britishcultureCheck out my Red Bubble shopSeveral subscribers have their postcards and other little 'thank you's in the post, randomly drawn from the list, and one has a free mug on the way!Subscribe to my newsletter: https://youtube.us9.list-manage.com/subscribe?u=b3afdae99897eebbf8ca022c8&id=5165536616Support the show

Get some Pilsner Urquell hereDrink some neat Gin whilst gawping at Gin Lane & Beer Street here  Subscribe to the Thinking Drinkers Spirits Subscription Club here and check out dates and tickets for the shows below here:  Wycombe Farnham Worcester Bristol Wolverhampton London Leicester Square Harpenden Northallerton Alnwick Pendle Oldham Brighton Bedford Reading  Didcot Stroud Leicester Corby

The Jury re-considered their verdict, and returned a general verdict – Guilty – Death.

Episode 109 features Gordon's London Dry Gin. Bottled in 750ml at 40% ABV, or 80 proof and it retails for $12. Enjoy this episode with the late Queen's favorite cocktail, the Dubonnet. Gordon's official website: https://www.gordonsgin.com/ (https://www.gordonsgin.com/) Brief Historical Timeline: 1769 - Alexander Gordon found his distillery in London 1786 - The distillery moves to Clerkenwell in London 1823 - Alexander's son Charles takes over after a 7 year apprenticeship 1877 or 1889 - The Gordon family sells to John Currie & Co. 1898 - Gordon's merges with Tanqueray 1904 - Gordon's begins being bottled in green glass Circa 1905 - Gordon's creates an export label and applies it to clear glass 1924 - Gordon's introduces a line of pre-mixed cocktails 1934 - Gordon's opens a distillery in New Jersey, USA 1962 - Gordon's becomes the bet selling gin in the world 1998 - Production of the UK and Europe moves to Fife, Scotland 2021 - Annual case sales reached 7.4 million 9-liter equivalent cases Key Cocktails: Enjoy Gordon's in the classic Dubonnet Cocktail. 1 part Gordon's Gin 2 parts Dubonnet (French aperitif wine) Lemon Twist Garnish Shake liquid ingredients with ice, strain into a chilled cocktail glass and garnish with a lemon twist. References: https://en.wikipedia.org/wiki/Gordon%27s_Gin (Wikipedia Article on Gordon's) https://www.diageobaracademy.com/en_zz/know-your-liquid/know-your-liquid-artilces/history-gordons-gin/ (Diageo Bar Academy Article) https://www.diageobaracademy.com/en_zz/know-your-liquid/know-your-liquid-artilces/250-years-of-gordons (Diageo Bar Academy History of Gordon's) https://www.thespiritsbusiness.com/2015/02/gordons-gin-a-brand-history/ (The Spirits Business Gordon's Brand History) https://en.wikipedia.org/wiki/Gin_Craze (Wikipedia Article on the Gin Craze) https://en.wikipedia.org/wiki/Beer_Street_and_Gin_Lane (Wikipedia Article on Gin Lane) https://www.theginguide.com/gordons-gin-review-and-tasting-notes.htm (The Gin Guide Listing) -includes list of botanicals https://www.hellomagazine.com/cuisine/20220613142764/the-queen-favourite-gin-brand-gordons/ (Hello Magazine Article on The Queen's Favorite Gin Brand) - it was Gordon's https://www.craftginclub.co.uk/ginnedmagazine/2016/4/21/cocktail-of-the-week-the-queens-favourite-gin-dubonnet (The Queen's Favorite Dubonnet Cocktail) https://www.thespiritsbusiness.com/2016/08/gordons-gin-unveils-new-bottle-design/ (The Spirits Business Article on New Bottle Designs for Gordon's) Contact Information: Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com) Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf) Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur) Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/) Twitter: @LLConnoisseur

Suze Dowling is Co-Founder and Chief Business Officer of Pattern, a family of purposeful brands providing the essentials to make, shape, and grow a home—the foundation of daily life. Suze has built her career in the early stage landscape. Her role is the culmination of a decade of experience at the forefront of the NY start-up community; working hand-in-hand with entrepreneurs from ideation to, now, multiple billion-dollar exits. Prior to co-founding Pattern, Suze was General Manager and Partner at famed challenger agency, Gin Lane, where she helped to launch over 50 DNVB brands and played a critical role in shaping the founder journey for brands like Harry's, Hims, Sweetgreen, Quip and more. Where to find Suze Dowling Website: https://www.patternbrands.com/ (www.patternbrands.com) Instagram: https://www.instagram.com/suzedowling/ (@SuzeDowling) Twitter: https://twitter.com/SuzeDowling (@SuzeDowling ) LinkedIn: https://www.linkedin.com/in/suzedowling/ (Suze Dowling) SPONSOR This episode is sponsored by http://www.entireproductions.com/ (Entire Productions)- Creating events (both in-person and virtual) that don't suck! and http://www.entireproductionsmarketing.com/ (Entire Productions Marketing)- carefully curated premium gifting and branded promo items.  PLEASE RATE, REVIEW, & SUBSCRIBE on APPLE PODCASTS “I love Natasha and the Fascinating Entrepreneurs Podcast!”

Award-winning journalist and author of Summer Darlings Brooke Lea Foster joins Zibby to talk about her latest novel, On Gin Lane. The two discuss the real historical event that inspired this novel, what Brooke finds so magical about the summertime, and why she's so excited about her next book. Find more details about Brooke's summer writing contest on the new Moms Don't Have Time To site. Enter by August 15th for a chance to win a lunch with Brooke and Zibby in the Hamptons and more!Purchase on Amazon or Bookshop.Amazon: https://amzn.to/3S9AkAuBookshop: https://bit.ly/3oyT3aXSubscribe to Zibby's weekly newsletter here.Purchase Moms Don't Have Time to Read Books merch here. See acast.com/privacy for privacy and opt-out information.

Suze Dowling has helped launch more than 50 consumer brands as General Manager and Partner at agency Gin Lane, including Harry's, Hims, Smile Direct Club and Quip. She's now scaling home startups as cofounder at Pattern Brands where she's launched and acquired businesses like Open Spaces, Letterfolk, GIR and Equal Parts. Open your Notes app, you'll want to write down everything Suze says in this episode of Female Founder World. This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here: https://gorgias.grsm.io/fgtl7d2cuz4j Links: www.femalefounderworld.com  www.patternbrands.com  Join the community and watch the PR workshop: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com  

WRITERS' BLOCK Ron Block and Kristy Woodson Harvey talk with Brooke Lea Foster about her new book, On Gin Lane

People magazine calls Brooke Lea Foster's latest novel On Gin Lane the Best New Book, best-selling author Elin Hildebrand exclaims it's "utterly captivating," and Town & Country magazine heralded One Gin Lane as a Must-Read Book of Summer!We sat down with the award-winning author to get the inside scoop on title character Everleigh "Lee" Farrow, who thinks she finally has life all figured out: a handsome fiancé named Roland, a trust in her name, and a house in Bronxville waiting for her to fill it with three adorable children. That is, until Roland brings her out to the Hamptons for a summer that will change everything. LISTEN TO THIS SHOW IF: Your book club is dying for its next red-hot read You're intrigued by the glamour of Marilyn Monroe and the Hamptons in the 1950sYou've always wondered how fiction writers make this stuff up You love hearing the author read her own work. Brooke didn't record her Audio Book, but she DID give us an exclusive captivating excerpt! See acast.com/privacy for privacy and opt-out information.

Scott Richards interviews the author and talks about her new Novel set in 1957.

Cut your rum drink with a little vodka and don't forget the lime (for health) and join me as I chat with Brooke Lea Foster about her fabulous new book ON GIN LANE.  This is the second book Brooke has set amongst the fabulous and wealthy vacationers of the 1950's - and this glamorous, glitzy world, rife with struggles is a world I will cheerfully go back to. We discuss how the setting of the Hamptons is near and dear to her family, creating female characters that make the conflict resonate with readers and what happens when you get not one, but two new editors while writing a book. After her fiancé whisks her off to the glistening shores of Southampton in June of 1957, one young socialite begins to realize that her glamorous summer is giving her everything—except what she really wants—in this new novel from the author of Summer Darlings.Everleigh “Lee” Farrows thinks she finally has life all figured out: a handsome fiancé named Roland, a trust in her name, and a house in Bronxville waiting for her to fill it with three adorable children. That is, until Roland brings her out to the Hamptons for a summer that will change everything.Most women could only dream of the engagement present Roland unexpectedly bestows on Lee—a beachside hotel on the prized Gin Lane—but Lee's delight is clouded by unpleasant memories of another hotel, the Plaza, where she grew up in the shadow of her mother's mental illness. Shaking off flashbacks, Lee resolves to dive into an unforgettable summer with poolside Bellinis, daily tennis matches, luncheons with her Manhattan circle, and her beloved camera in tow. But when tragedy strikes on the hotel's opening weekend, the cracks in Lee's picture-perfect future slowly begin to reveal themselves, and Lee must look deep within herself to determine if the life she's always wanted will ever truly be enough.From the regal inns to the farmland, the well-heeled New Yorkers to the Bohemian artists, the East End of Long Island is a hodge-podge of the changing American landscape in the late 1950s—and the perfect place for Lee to discover who she really is.Grab it on Amazon: https://amzn.to/3MIYIFcOr my favorite Indie Bookstore - QUEEN BOOKS - https://bookmanager.com/queenbk/?searchtype=keyword&qs=on+gin+lane

Tim and Eleri visit Tate Britain's Hogarth exhibit, and reflect on the pissed-up paintings from Beer Street to Gin Lane.Follow along with these images:A Harlot's Progress:https://commons.wikimedia.org/wiki/File:A-Harlots-Progress.jpgA Rake's Progress:https://en.wikipedia.org/wiki/A_Rake%27s_ProgressA Modern Midnight Conversation:https://www.royalacademy.org.uk/art-artists/work-of-art/a-midnight-modern-conversation-1Charity in the Cellar:https://www.britishmuseum.org/collection/object/P_1882-0610-54Francis Matthew Schutz in Bed:http://norfolkmuseumscollections.org/collections/objects/object-3907514260.htmlBeer Street:https://www.royalacademy.org.uk/art-artists/work-of-art/beer-street-1Gin Lane:https://www.tate.org.uk/art/artworks/hogarth-gin-lane-t01799Four Stages of Cruelty:https://commons.wikimedia.org/wiki/File:William_Hogarth_-_The_First_Stage_of_Cruelty-_Children_Torturing_Animals_-_Google_Art_Project.jpghttps://www.royalacademy.org.uk/art-artists/work-of-art/the-reward-of-crueltyThe Cockpit:https://www.rct.uk/collection/811986/the-cockpitThe Painter and His Pug:https://en.wikipedia.org/wiki/Trump_(dog)#/media/File:The_Painter_and_His_Pug_by_William_Hogarth.jpgCaptain Lord George Graham in his Cabin:https://en.wikipedia.org/wiki/Captain_Lord_George_Graham_in_his_Cabin#/media/File:Captain_Lord_George_Graham,_1715-47,_in_his_Cabin.jpg

In this episode, we meet Emmett Shine, ​​Chief Creative Officer and Co-Founder of Pattern, a family of simple, stylish homeware brands that hopes to help us find greater joy in our domestic spaces. Pattern span out of era-defining creative agency Gin Lane, which helped to shepherd in a generation of digital-ready, Millennial-geared brands such as Harry's, Hims and Sweetgreen.

The gin myth of “Mother's Ruin,” which was depicted in William Hogarth's 1751 print, Gin Lane, has colored the perception of alcohol consumption by women for nearly 300 years. Dr. Nicola Nice, who built her brand, Pomp & Whimsy, in an effort to write women back into cocktail history, joins Linda Pelaccio to talk about the history of gin and women.Photo Courtesy of William HogarthHeritage Radio Network is a listener supported nonprofit podcast network. Support A Taste of the Past by becoming a member!A Taste of the Past is Powered by Simplecast.

It's raining pet cats and pet nats! In today's episode we take a deep dive into drinking culture in Australia and around the world, bemoan the oversaturation of coke no sugar in the market and slander craft beer and wine bar snacks (as they deserve!). We investigate whether natural wine truly does prevent hangovers, become possessed by our pretentious French alter egos and wander down Beer Street and Gin Lane. Required Reading: Shoutout to Ava's dad for this one: https://www.abc.net.au/news/2021-07-10/how-natural-wine-has-disrupted-australias-wine-culture/100196930 https://www.vice.com/en/article/3k3ax5/how-dangerous-australias-drinking-culture-alcohol-global-drug-survey-2019 https://www.theguardian.com/australia-news/2019/jan/20/this-is-not-about-grog-its-about-depression-hopelessness-and-failed-government https://australiascience.tv/uncovering-the-science-of-indigenous-fermentation/ https://amodrn.com/the-truth-about-organic-wine-and-hangovers/ https://time.com/4865734/organic-wine-health-benefits/ https://www.mic.com/life/how-did-alcohol-get-so-gendered-39060911 https://en.wikipedia.org/wiki/Beer_Street_and_Gin_Lane Music Credit: https://uppbeat.io/t/cruen/the-lowdown License code: PPH9FBEMASHOI7PB https://uppbeat.io/t/cruen/in-the-now License code: 5WQG1LQRLH7QMYPC NB: All opinions are our own and this podcast is for humorous and fun analytical discourse only!

In this episode Oliver tells you all about how he outlined the origin story for his protagonist's new friendship, a friendship that would be at the heart of a whole quarter of the novel's stories. This involves discussion of consulting others when you're feeling lost trying to make a vital decision, puppetry (and avoiding obvious metaphors), elements by which two friends might bond, differing attitudes toward killing for your protagonists, what if DUNE's Bene Gesserit wanted to sell weed, the ol' "They meet in a tavern..." routine, Beer Street and Gin Lane, Bound 2 (?), using index cards to help keep everything you need in front of you, hitting a major progress point in the novel, and more! Plus there's a LISTENER QUESTION, gosh we like those, to do with how far up the line of human history you can set a story (or base the secondary world setting of a story on) and still have it feel like sword & sorcery. Mentioned in Oliver's answer is Howard Andrew Jones' breakdown of how he defines sword & sorcery as a genre. www.soimwritinganovel.com PATREON: www.patreon.com/soimwritinganovel BUY OLIVER'S BOOKS: https://www.oliverbrackenbury.com/store SO I'M WRITING A NOVEL... TWITTER: https://twitter.com/so_writing OLIVER'S TWITTER: https://twitter.com/obrackenbury Oliver's Link Tree (For everything else): https://linktr.ee/obrackenbury

What is art? Throughout the course of human existence, critics, academics, and common people have all attempted to unpack the meaning and value of art as part of society, as well as its role as a reflection of the current discourse. Art can be political. It can be reflective. It can be a weapon. And it can be history in itself. In her latest piece for Good Beer Hunting, titled “Gin Lane vs. Beer Street — How One Artist Captured a Pivotal Century in Our Drinking History,” published on July 1, 2021, writer Courtney Iseman takes a look at how art has shaped the way we perceive and interact with alcohol from as early as the 17th century up to the present day, specifically focusing on 18th-century Europe.  For our podcast conversation, we talk about how beer was positively perceived by the middle and upper classes of the time. Working-class people, meanwhile, faced hand-wringing and public outcry for imbibing what was once considered a cheap and debaucherous beverage: gin. Iseman shares where she found the inspiration to dive into this piece after seeing an exhibit of Dutch masters at the Metropolitan Museum of Art. Calling the writing process a “fever dream,” she wonders aloud about the 18th-century artist William Hogarth's motives for creating the groundbreaking and not-so-subtle pair of prints that gave the piece its title.  We explore how alcohol plays into class lines and how consumption habits have evolved over the centuries. We also look at how both alcohol and art can divide as much as they can unite. She describes how the story unraveled—and how there's still more to tell.

Playwright April De Angelis joins Tom to talk about her new musical Gin Craze! Described as 'a booze soaked love ballad from the women of Gin Lane.' The Tokyo Olympics 2020 Opening Ceremony took place earlier today, a year later than planned, in the wake of a number of controversies, not least the sacking of the Artistic Director the day before the event. For our Friday Review, Japan specialists Sakiko Nishihara and Christopher Harding give their views on the background to the ceremony and the event itself. Novelist Jordan Tannahill tells ue about his new novel exploring the fine lines between faith, conspiracy and mania in contemporary America, The Listeners. While lying in bed next to her husband one night, Claire Devon hears a low hum that he cannot. And, it seems, no one else can either. This innocuous noise begins causing Claire headaches, nosebleeds and insomnia, gradually upsetting the balance of her life. And a new report, Boundless Creativity, is intended as a roadmap for cultural and creative recovery, renewal and growth after the pandemic. What lessons have been learnt about how the arts can reach audiences both online and off? What do the arts need to bounce back? We talk to Lord Neil Mendoza, Commissioner for Cultural Recovery and Renewal about this collaboration between the DCMS and the Arts and Humanities Research Council. Presenter: Tom Sutcliffe Producer: Jerme Weatherald Main image: Gin Craze! at the Royal & Derngate Theatre, Northampton Image credit: Ellie Kurttz

For Emmett Shine, being in the right place at the right time was never a matter of luck — it was a matter of hustle. It was a practice in leveling up a bit before you're ready, but not overstretching. After designing, building, and strategizing some of the most iconic modern brands — from Sweetgreen and Whole Foods to Warby Parker and Everlane — his design agency Gin Lane closed to pursue Pattern Brands. They're scaling down and venturing out to build a thoughtful collaborative of home brands that are, of course, stunningly functional and instantly essential.In this episode, Emmett cuts right to the chase of what it took to get in the room with legacy fashion brands, the design and marketing strategy that built iconic ecommerce brands, and what he's looking for in new brands for Pattern.Visit the Lumi blog for links and images.

Phil, Jake & Jason rank fast-food chain Taco Bell, Batman: The Animated Series and crossbows on the List of Every Damn Thing.VOTE HERE to help choose which item on the List of Every Damn Thing should be re-ranked in an upcoming episode (you can vote once a day).If you have something to add to the list, email it to list@everydamnthing.net (or get at us on Twitter, Instagram and Facebook).SHOW NOTES: Youtube is aggressively pushing sexy Fran Drescher content at Phil, such as this video where someone combed through episodes of the Nanny for material. We engage in some speculation about a reboot of The Nanny. After thinking about it, the Nanny itself was a reworking of similar stories. Dorito taco shells don't go hard enough, they're not dumb enough, there's not enough crystals on the shell. Go all the way. There should be a Mountain Dew sauce. Don't half-step! We discuss many Taco Bell ads, including those featuring Little Richard, Johnny Cash, Willie Nelson, Godzilla and of course the Taco Bell Chihuahua. Phil has a lot to say about how Shaq & Hakeem Olajuwon helped Taco Bell launch the Double Decker Taco. Taco Bell was using the Run for the Border slogan as late as the 90s. The Taco Bell Cantina in Pacifica is the world's most beautiful Taco Bell. Here’s Taco Bell’s appearance in Demolition Man. Man-Bat is like a werewolf but he turns into a bat instead of a wolf. Harley Quinn is a culturally omnipresent sexy clown with a baseball bat and a PhD. Renee Montoya is a hard-boiled detective who was played in a recent movie by Rosie Perez. Clayface is a washed-up actor who uses makeup that turns him into a shape-changing mud-man. Body horror! Jason mentions the legitimately upsetting movie Monsturd.  Fleischer Superman cartoons are really good, they're by the animators behind Popeye & Betty Boop but they go more realistic here. They rely heavily on (and were innovators in) rotoscoping (where real motion is traced). They look super Art Deco. Here's an example of Superman dealing with some robots. The 1989 Batman movie directed by Tim Burton (who also made Pee-Wee's Big Adventure) maybe doesn't hold up that well but the soundtrack includes “Batdance” by Prince which would go high on the list if we ranked it. Bruce Timm was one of the main artists and designers on Batman: The Animated Series. His stuff looks really good but you get the idea that they needed to spray him with a water bottle every so often cause he'd get too worked up. Paul Dini was the head writer on Batman: The Animated Series. His sister taught one of Jake’s college classes. Beer Street and Gin Lane are a couple of woodcuts showing you two places: a cool place where people drink beer and an awful nightmare where they drink gin. The Ventriloquist is Phil's favorite villain. The actual villain is "Scarface", a dummy. Poison Ivy is a mad scientist, femme-fatale, ecoterrorist who looks like Tex Avery designed her in the 30s. Talia Al Ghul loves Batman, but her father is his sworn enemy. The Watchmen comic is ranked really high because it's good. It doesn't hit now like it did in 1986, what could? Here’s the cover of Wolverine Limited Series #4, which inexplicably features a gun sight on a crossbow. It turns out harpoon guns are more similar to cannons than crossbows. ALSO DISCUSSED IN THIS EPISODE:Glenn Bell * Chipotle * Legally Blonde * Legally Blonde 2 * plant-based meat * sexy CEO Brian Niccol * hot sauce * Mexico City * Popeye’s chicken * vegans * square pizza * bagels * shirtless men wearing elaborate angel wings, gold lame shorts and furry cha-cha heels * loggerheads * cartoons * Lady Lovely Locks and the Pixietails * Mark Hamill * Martin * Ewoks TV series * the 1960s Batman TV series * Saturday Night Live * Shakira * Birds of Prey (movie) * Trading Places * grapple guns * MacBeth * Ted Nugent * Chewbacca’s bowcaster * ballista * Scarlett from GI Joe * Game of Thrones * The Walking DeadBelow are the Top Ten and Bottom Top items on List of Every Damn Thing as of this episode (for the complete up-to-date list, go here):TOP TEN:1. Dolly Parton - person2. interspecies animal friends - idea3. Clement Street in San Francisco - location4. Prince - person5. It’s-It - food6. Cher - person7. Pee-Wee Herman - fictional character8. Donald Duck - fictional character9. Hank Williams - person10. air - substanceBOTTOM TEN:148. carpets - decoration149. broken glass - substance150. Jenny McCarthy - person151. Jon Voight - person152. Hank Williams, Jr - person153. McRib - food154. war - idea155. cigarettes - drug156. QAnon - idea157. transphobia - ideaTheme song by Jade Puget. Graphic design by Jason Mann. This episode was edited by Jake MacLachlan, with audio help from Luke Janela. Show notes by Jake MacLachlan & Phil Green.Our website is everydamnthing.net and we're also on Twitter, Instagram and Facebook.Email us at list@everydamnthing.net. 

Grant Collins is an award-winning mixologist who has collaborated and consulted with leading bars and hotels across the world.Since 2017 he’s been working with the Kensington Street hospitality precinct in Chippendale, Sydney, where he founded Gin Lane, Blossom Bar and in 2021, a third venue, Cartel.Cartel is a modern Aztec & Latin restaurant with a drinks offering that is heavily focused on agave spirits.You’ve heard a bit about tequila previously on this podcast with none other than Julio Bermejo, the man who invented the Tommy’s Margarita cocktail, back in Season 4.This time, Grant shares with you his recent experience introducing Cartel’s patrons to mezcal, a lesser known relative of tequila.Grant introduced me to some pretty delicious and interesting mezcals during our chat, which I've listed here for interested parties:Quiquriqui ArtisenalQuiquriqui PechugaEl Jorigio TobalaEl Jorigio AroquenaThis interview was originally scheduled for March 2020. I’m sure I don’t need to tell you how that panned out.So when we finally caught up over a year later, I asked Grant first up how he’s been coping in recent times, running a hospitality business during a global pandemic.

Meet Emmett Shine, co-founder of Pattern—a family of consumer brands with the shared mission of enjoying daily life. Pattern's two brands are Equal Parts (cookware) and Open Spaces (home goods).I've known Emmett for a few years now and have loved watching his journey unfold, from the glory days of Gin Lane, where he launched other people's brands... (read more)

Emmett Shine is the CCO and co-founder of Pattern, a family of brands that work together to bring ease and joy to everyday life. I met Emmett in my early 20’s in New York, where we were both a part of a very fun, very debaucheries scene during the night, and in some of the same meetings during the day. At the time he had just founded Gin Lane, which built digital platforms for a new wave of direct to consumer brands like sweetgreen, Quip, Sunday Goods, Hims and Recess. After 11 years, Emmett realized he could build the platform as well as the product, and Pattern was born. I’ve always admired Emmett’s ability to be the most fun and most professional, so we talk a lot about that. We touch on what is was like to be in NY during this new creative digital wave, how his Danish girlfriend inspires how his customers interact with their products, how to transition from being a young creative to businesses minded adult and much more.   www.ModernFertility.com/PIA  for $20 off your test www.Sakara.com/BEST  for 20% off your first order And download OkCupid in your App Store today!   Produced by Dear Media

Episode 44 features Bombay Sapphire London Dry Gin, a very popular gin in a blue bottle. Bottled in 750mL at 47% ABV, or 94 proof for me in the US market, 40% and 80 proof through most of the rest of the world, it retails for about $22. Enjoy this episode with a classic Gin & Tonic! Bombay Sapphire's official website: https://www.bombaysapphire.com/ (https://www.bombaysapphire.com/) Brief Historical Timeline: 1761 - Thomas Dakin founds a distillery and creates a list of botanicals for a gin recipe 1961 - G&J Greenall's of Warrington, England, expands production with room for contract distilling 1960s - American Allan Sorbin begins importing Greenall's Warrington Gin to the United States that is rebranded as Bombay Dry Gin 1987 - Bombay Sapphire is launched 2000 - Bombay Sapphire sells a million cases that year 2019 - Bombay Sapphire sells 4.7 million cases that year, making it the third most popular gin worldwide Key Cocktails: Bombay Sapphire is perfect for a Gin & Tonic. The St-Germain Cocktail: 1 part Bombay Sapphire Gin 3 parts quality tonic, like Fever-Tree Indian Tonic Water Lime wedge garnish Combine all the ingredients over ice in a glass, stir gently and serve with a lime wedge. References: https://www.amazon.com/Gin-Made-Beautifully-Botanical-Cocktails/dp/0008280304 (Gin Made Me Do It) - Book by Jassy Davis https://www.amazon.com/Proof-Science-Booze-Adam-Rogers/dp/0544538544 (Proof: The Science of Booze) - Book by Adam Rogers https://www.bonappetit.com/story/different-types-of-gin (Bon Appetit Article on Types of Gin) https://theginisin.com/regulations/what-is-london-dry-gin/ (London Dry Gin Regulations Overview) https://en.wikipedia.org/wiki/Gin_Craze (Wikipedia Article on the Gin Craze) https://en.wikipedia.org/wiki/Beer_Street_and_Gin_Lane (Wikipedia Article on Gin Lane by William Hogarth) https://www.diffordsguide.com/producers/169/gandj-distillers (Difford's Guide Article on G&J Greenall's) https://en.wikipedia.org/wiki/Bombay_Sapphire (Wikipedia Article on Bombay Sapphire) https://en.wikipedia.org/wiki/Star_of_Bombay (Wikipedia Article on the Star of Bombay) https://www.statista.com/statistics/259743/leading-gin-brands-worldwide-based-on-sales-volume/#:~:text=Global%20gin%20market%3A%20leading%20brands%20based%20on%20sales%20volume%202019&text=In%202019%2C%20Ginebra%20San%20Miguel,of%20the%20distilled%20alcoholic%20drink (Statista Report on Top Selling Gin Brands) https://www.statista.com/statistics/308830/bombay-gin-global-sales-volume/ (Statista Report on Bombay Sapphire Sales Volume) https://www.thespiritsbusiness.com/2015/09/bombay-sapphire-a-brand-history/ (The Spirits Business Article on Bombay Sapphire History) Contact Information: Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com) Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf) Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur) Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/) Twitter: @LLConnoisseur

Say hello to Emmett Shine founder of Pattern, a family of brands designed to help you enjoy daily life. At the moment, they have two brands, Equal Parts, a cookware brand. And Open Spaces, a homeware brand. Both are dope. But before he started Pattern, he ran Gin Lane. The agency who launched the who's who of DTC brands. Harry's, Recess, Sunday Goods, Haus, Hims, Hers, as well as working with the likes of Sweet Green, Warby Parker, Shake Shack, Smile Direct Club and Everlane. The list goes on.    He took the maverick decision of closing down Gin Lane to launch Pattern, seeking to offer his colleagues new roles in a new company...a lot of people thought he was 'crazy'. Why would you close down one of the most hyped agencies out there and decide to go on a completely new journey?    So in this episode we seek to work out whether Emmett's a maverick or a visionary? We also talk about culture, bravery, design and the future role brands will (or won't) play in our lives? Enjoy. 

今回は、日本でも話題になった招待制音声アプリClubhouseの盛り上がりの反応

Pattern brands is the parent company of these really cool brands in the home good space, like Open Spaces and Equal Parts. Gin Lane is the creative agency behind some really notable companies like Hims, Sweet Green, Quip, and Harry's.In this conversation with Emmett, we talk about how he was drawn away from the classroom and into doing his own thing, as many founders do. We discuss his ability to do an incredible job organizing people who are just incredibly talented, which is one of the reasons that made Gin Lane so successful. Emmet dives into what makes Gin Lane so special and successful. 

Emmett Shine is Co-founder at Pattern Brands, a family of brands with the mission of finding more enjoyment in daily life. In 2019, Emmett and his team closed their iconic branding agency, Gin Lane (think Sweetgreen, Quip, Harry’s, and Care/Of) and created Pattern, where they set out to build their own brands. On today's episode of ITS, Emmett talks about that transition, what he's learned while building Equal Parts and Open Spaces, and what he means by intimacy at scale. Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce by becoming a member!In the Sauce is Powered by Simplecast.

As the ramifications of the US election are set to continue for weeks, where do we stand in the art world? We look at the economics and the response of artists and art communities over the last four years and into the future. We talk to Felix Salmon, the chief financial correspondent at Axios, about the economic situation and its potential effects; Carolina Miranda of the Los Angeles Times reflects on individualism and collective action in the cultural sphere; and the Mexican artist Pedro Reyes talks about his project in New York City, Mañanaland, timed to coincide with the election. For this week’s Work of the Week, Martin Rowson, a cartoonist for the Guardian and the Daily Mirror, among others, talks about William Hogarth’s Gin Lane (1751), drawing President Trump, and the power of satire to address moments of crisis. See acast.com/privacy for privacy and opt-out information.

在本期（上）中， Rokey 和范阳一起聊保健养生，从 Hims&Hers 的购买体验开始，谈及中、美、日市场中的品牌表现、独特的设计品牌孵化机构 Gin Lane，也有健康领域下独有的“超级成分”。本期涉及品牌：Hims&Hers、Gin Lane、红牛、Oatly、大宝SOD蜜。本期主播：张伟 Rokey，EICO 联合创始人本期嘉宾：范阳，Elsewhere 创始人，目前在健康领域创业EICO是一家产品设计咨询公司。EICO TALKS播客节目希望将我们对与产品设计的实践与思考，通过与优秀的产品人，创业者，思考者的对谈形式分享出来。坚持EICO产品核心论的原则，每期话题围绕产品展开，涉及体验、科技、设计、商业、消费等领域的新趋势与独立观点。以下是我们聊的主要话题：【1:30】作为前投资人身份的范阳为什么选择健康领域【7:20】日本市场、美国市场带给中国市场的启发【13:00】北美中出现可能按照族裔分类的社群经理【14:58】北美 Target 超市中 DTC 新兴品牌的线下出现【23:45】“难以启齿”的市场如何进行沟通【26:45】Hims&Hers 用 A/B 测试来验证“虚拟产品”的市场反馈【28:25】从设计服务转为品牌孵化的机构：Gin Lane【36:45】自我审视品牌是否建立：用户愿意穿你家 LOGO 的 T 恤衫吗？【39:42】品牌方越来越多的内容沟通趋势【41:50】燕麦奶品牌 Oatly 没有 CMO，但有一家广告公司去做品牌沟通【45:32】大宝SOD蜜，可能是最早的“超级成分”宣传相关阅读：1. Hims&Hers 创始人 Andrew Dudum 参与的播客 Making the Brand with Billy Draper 《Hims-Andrew Dudum》；2. 《为了对抗过劳时代，这几位纽约的设计师关掉了公司却获得1400万美元投资》-范阳（公众号）关于设计孵化机构 Gin Lane 的故事，2019年9月。配乐：- Joker（Six Umbrellas）- Effemeah Weeps（Uncan）联系我们：EICO 公众号：EICOEICO 官网：eicoinc.com与我们联系： Service@eicoinc.com

在本期（上）中， Rokey 和范阳一起聊保健养生，从 Hims&Hers 的购买体验开始，谈及中、美、日市场中的品牌表现、独特的设计品牌孵化机构 Gin Lane，也有健康领域下独有的“超级成分”。本期涉及品牌：Hims&Hers、Gin Lane、红牛、Oatly、大宝SOD蜜。本期主播：张伟 Rokey，EICO 联合创始人本期嘉宾：范阳，Elsewhere 创始人，目前在健康领域创业EICO是一家产品设计咨询公司。EICO TALKS播客节目希望将我们对与产品设计的实践与思考，通过与优秀的产品人，创业者，思考者的对谈形式分享出来。坚持EICO产品核心论的原则，每期话题围绕产品展开，涉及体验、科技、设计、商业、消费等领域的新趋势与独立观点。以下是我们聊的主要话题：【1:30】作为前投资人身份的范阳为什么选择健康领域【7:20】日本市场、美国市场带给中国市场的启发【13:00】北美中出现可能按照族裔分类的社群经理【14:58】北美 Target 超市中 DTC 新兴品牌的线下出现【23:45】“难以启齿”的市场如何进行沟通【26:45】Hims&Hers 用 A/B 测试来验证“虚拟产品”的市场反馈【28:25】从设计服务转为品牌孵化的机构：Gin Lane【36:45】自我审视品牌是否建立：用户愿意穿你家 LOGO 的 T 恤衫吗？【39:42】品牌方越来越多的内容沟通趋势【41:50】燕麦奶品牌 Oatly 没有 CMO，但有一家广告公司去做品牌沟通【45:32】大宝SOD蜜，可能是最早的“超级成分”宣传相关阅读：1. Hims&Hers 创始人 Andrew Dudum 参与的播客 Making the Brand with Billy Draper 《Hims-Andrew Dudum》；2. 《为了对抗过劳时代，这几位纽约的设计师关掉了公司却获得1400万美元投资》-范阳（公众号）关于设计孵化机构 Gin Lane 的故事，2019年9月。配乐：- Joker（Six Umbrellas）- Effemeah Weeps（Uncan）联系我们：EICO 公众号：EICOEICO 官网：eicoinc.com与我们联系： Service@eicoinc.com

在本期（上）中， Rokey 和范阳一起聊保健养生，从 Hims&Hers 的购买体验开始，谈及中、美、日市场中的品牌表现、独特的设计品牌孵化机构 Gin Lane，也有健康领域下独有的“超级成分”。本期涉及品牌：Hims&Hers、Gin Lane、红牛、Oatly、大宝SOD蜜。本期主播：张伟 Rokey，EICO 联合创始人本期嘉宾：范阳，Elsewhere 创始人，目前在健康领域创业EICO是一家产品设计咨询公司。EICO TALKS播客节目希望将我们对与产品设计的实践与思考，通过与优秀的产品人，创业者，思考者的对谈形式分享出来。坚持EICO产品核心论的原则，每期话题围绕产品展开，涉及体验、科技、设计、商业、消费等领域的新趋势与独立观点。以下是我们聊的主要话题：【1:30】作为前投资人身份的范阳为什么选择健康领域【7:20】日本市场、美国市场带给中国市场的启发【13:00】北美中出现可能按照族裔分类的社群经理【14:58】北美 Target 超市中 DTC 新兴品牌的线下出现【23:45】“难以启齿”的市场如何进行沟通【26:45】Hims&Hers 用 A/B 测试来验证“虚拟产品”的市场反馈【28:25】从设计服务转为品牌孵化的机构：Gin Lane【36:45】自我审视品牌是否建立：用户愿意穿你家 LOGO 的 T 恤衫吗？【39:42】品牌方越来越多的内容沟通趋势【41:50】燕麦奶品牌 Oatly 没有 CMO，但有一家广告公司去做品牌沟通【45:32】大宝SOD蜜，可能是最早的“超级成分”宣传相关阅读：1. Hims&Hers 创始人 Andrew Dudum 参与的播客 Making the Brand with Billy Draper 《Hims-Andrew Dudum》；2. 《为了对抗过劳时代，这几位纽约的设计师关掉了公司却获得1400万美元投资》-范阳（公众号）关于设计孵化机构 Gin Lane 的故事，2019年9月。配乐：- Joker（Six Umbrellas）- Effemeah Weeps（Uncan）联系我们：EICO 公众号：EICOEICO 官网：eicoinc.com与我们联系： Service@eicoinc.com

Emily Singer is the creator of the newsletter Chips + Dips. A couple times a month, she shares news about consumer brands and marketing trends, but her insights get deeper than data. She draws perceptive connections amidst brands, but she also gets personal, making the newsletter feel like a DTC diary.In the newsletter's 26th issue, Emily is four months into the COVID-19 pandemic and reflecting on a shift in perspective and an overall lack of excitement for new brands — How could I get excited about a skincare company’s content strategy when thousands of people were dying and when I, myself, was doing the bare minimum to care for my skin?Emily wasn't the only one in a brand rut. If you're immersed in the world of DTC ecommerce brands, you may have noticed that many of them fall within certain archetypes. These archetypes are well documented in a Bloomberg article titled Welcome to Your Bland New World. From fonts and photography to mission and story, the opinion piece chronicles similarities that make some of these brands seem downright interchangeable — but maybe similarity is not always a bad thing.In this episode, Emily reflects on this article, contemplating the comfort of sameness, our human inclination toward trends, why brands have to have soul, and why sometimes, toothpaste should just be toothpaste.For images and links, go to the Lumi blog.

What do underwear models, Frank Sinatra impersonators, and a partnership with Anheuser-Busch have to do with selling alcohol? For Saucey, it was about changing consumer behavior in an industry that hasn’t truly been disrupted since the 1930s.  Chris Vaughn is the founder and CEO of Saucey, an alcohol delivery service. Since launching in LA in 2014, Saucey has broken into 20 metro areas and has continued to grow.  Getting off the ground wasn’t easy, though, and on this episode of Up Next in Commerce, Chris takes us through the trials and tribulations of bringing Saucey into the market — from regulatory issues to investor and customer skepticism. Plus he explains how they pushed through the hardships and used edgy creativity to break into a market that was set on shutting them out.  Key Takeaways:   Bring On The Crazy Ideas: When working with smaller budgets, it’s critical to think outside the box with your marketing efforts. The money might not be there to do customer acquisition in traditional ways, so shifting to a scrappy mindset may be key. What partnerships can you form? What unique campaign can you launch that is outside of the traditional ones in your industry? Tune in to hear how Saucey generates new and noteworthy campaign and partnership ideas that generate results.  Disrupting An Undisrupted Industry: The alcohol industry has remained relatively the same since prohibition ended in 1933, mostly because of harsh regulatory guidelines and big brands owning most of the market. But, as buying behavior has moved online, enterprising companies like Saucey have capitalized on new opportunities. Why your first customer matters: Landing your first “name brand” client can make every future sale that much easier. Many companies got their start by being able to point to a well known first client, and seeming larger than they actually were. For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length. --- Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce --- Transcript: Stephanie: Welcome to Up Next in Commerce. This is your host, Stephanie Postles. And today on the show we have Chris Vaughn, the CEO and Founder at Saucey. Chris, welcome. Chris: Thank you for having me. Stephanie: Yeah, I'm excited to have you. It might be 9:00 AM here, but I'm trying to get into the beverage mindset right now. Thinking about my 5:00 PM drink. Chris: Yeah. Nice, good. I like that. Stephanie: Yeah, I know. So Saucey, tell me a little bit about what it is and how you started it, the whole backstory. I want to know it all. Chris: Sure. So we started Saucey in late 2013. We really had this hypothesis that... I guess even before it was a hypothesis, we have this idea that you could have basically anything you wanted delivered, but for some reason you couldn't have alcohol delivered. In some major cities like New York, The Bodegas would run it over to you and whatnot, but for the most part in a city like LA, where we're based, that really wasn't an option. Found that to be really interesting, particularly given that the buying behavior around alcohol seems to be such an impulse driven buy. I know I'm going to have dinner tonight. I know I'm going to buy groceries at some point this week or next week, and delivery for those categories, mirror that behavior. Chris: Grocery delivery is more about saving me the time of shopping the whole store. Food delivery is this convenience driven thing. I know I'm going to have dinner, but it's kind of, "What do I feel like having?" And alcohol is this heavily impulse driven by where maybe I have dinner and it gets to be eight, nine o'clock at night, I'm watching a show or Netflix or whatever it may be. And I feel like having, some wine or I feel like having a cocktail, or beer, or whatever it is, or some friends are going to come over and they text me, "Hey, you want to get together?" And then and then you need to buy something. And so given that the buying behavior was so again, I think a non-planned purchase occasion we found that delivery would be the perfect fit for that type of purchase. Chris: So we started to look into the industry a little bit, and I think that the things that really opened my eyes was there clearly have been very, very little innovation in the alcohol industry really since [prohibition 00:02:32]. Most of the innovation had taken place on the brand side, creating new brands, new brand categories, but very little to do with how alcohol gets distributed or purchased. It was also fascinating to see that the brick and mortar landscape had effectively been built out to mirror that type of impulse driven buying. There's more liquor stores in the United States than grocery stores or gas stations. And that mirrors this behavior of, "Oh, I feel like having something." Run out to the corner and go get it. Chris: Then lastly, I think we clearly identified that there was a huge brand loyalty when it came to the products. I'm a Bulleit Bourbon drinker, I'm a Tito's vodka drinker. I'm a Coors Light drinker, whatever it may be, but almost no loyalty when it came to retail. Yeah, I'm on my way home. We'll stop here. I'm on my way to my friend's house I'll stop there. With the exception of some major holidays. Major holidays, go to Costco, stock-up or some of that type of buying. We found that delivery would be the ideal use case where we could not only capture more of a customer's purchases than any of the traditional brick and mortar players, but obviously service and provide a solution to this need of this impulse driven buying, or this last minute buying. Chris: We actually came up with the idea where... or how we came up about Saucey was I had floated it by a very close friend of mine at the time we were working at another company, and my girlfriend at the time, now wife with three kids we were camping up in Yosemite and we went up on this big hike, and I just couldn't get it out of my head. And I was talking through it with her and she was like, "I think you should do this." I came back and shared it with my close friend, and another close friend of this company called Text Plus where we were all working. Daniel Leeb, and Andrew Zeck. Andrew Zeck was one of their head mobile engineers, and ran their whole iOS team. Daniel Leeb was effectively leading their product of those teams. Chris: I said, "Listen, I think there's a big opportunity in alcohol delivery. And I think that the margins are there to support the business. It's a little brutal in food and some of these other categories, I think we can do it and alcohol, and here's what I think it could look like." Immediately we started working together. Nights and weekends spending a lot of time on the weekends and late into the night, trying to put this thing together. Dan did all these initial mocks of what it would look like. We didn't have the name Saucey at the time. We were trying to think of different names. Andrew was starting to program what the prototype would be, and we were working on doing all the specs. Chris: And then I was out trying to find who our first liquor store partner was going to be working with legal counsel and then subsequently talking to the ABC and some of the regulatory committees, or the regulatory bodies on, "We would like to do this. How do we do it, not only in compliance, but what are some of the issues you guys have in this industry, and how, as we're thinking about it, how can we maybe solve some of that stuff?" Like underage drinking, and be more proactive about ID verification, or there's cash under the table transactions, have everything go through credit cards. It was a fascinating time, we started working on that, I want to say October, November 2013, we really got our heads down and we launched in May 2014. Chris: Our first ever delivery. So remember Andrew dispatched it, Dan and I drove it. Was a bottle of Johnny Walker black label, to a guy named Vincent Rella who we actually ended up hiring, not that long after. Stephanie: Oh, that's great. Go Vincent. Chris: Yeah, it was interesting times. Stephanie: How did Vincent find you? First customer, did he actually find your app, or how did he even stumble upon you guys? Chris: I think Vinnie had loosely known Andrew. We all posted on Facebook, and we did all these things, and he saw the post and just said, "Oh, I'll try that." And then we ran the order to him and he goes, "Yeah, I know that guy." And then it was exciting. And of course those early days, we got one order, two orders in a day. And we did all the deliveries ourselves, taking turns on a schedule throughout the week, having to rotate who is going to be dispatching, who was going to be out delivering. An internal irony to the story was we wanted the service. We wanted to be able to order a bottle of wine, or a case of beer or something to your house, and so we built it. But what we actually ended up doing is just all of our time, seven days a week was out delivering to everybody else, and then we could never use it ourselves. So it was interesting. Stephanie: How it works. When you guys were doing that, any funny stories that you remember from when you were personally delivering, or doing the pickups and drop offs? Chris: Yeah, I mean, there was a lot of interesting stuff. I think- Stephanie: Here we go. Chris: ... we did probably a thousand orders between us before we started really hiring any outside couriers. At the time alcohol delivery was also very new, which I think is interesting. When you think about delivery as a category, food delivery has been around for decades, grocery delivery has been around for decades in one form or another, used to be able to call it the corner grocery store or place a fax order, and have things brought to you from your local market. Alcohol delivery in most major metros started six or seven years ago with us and a few others. And so it was a very new behavior. I think all the customers in the early days, the first additional hurdle, everyone was just asking, "Is this legal?" Everybody. Investors, customers, et cetera. Chris: We had to do a lot of work, both in our email content, as well as in our investor materials to walk through conversations we had had with the regulatory bodies, what the law says, how we think about these different things. So those early were just like, "Is this legal? I don't know, I'll try it sounds cool." Stephanie: Like sneaking out behind their bush, like, "Okay, drop off the goods." Chris: Exactly. And we'd show up in 25, 30 minutes and they were blown away, but we definitely had a couple of customers open their door, just totally nude, and totally unfazed. And you had to do a double take, and then, "Can I see your ID?" They'd walk back, come back, still totally naked, hand you their ID, you'd scan it and then turn over their order. That definitely happened more than once. Stephanie: Odd. Chris: People with unusual animals or pets. There was one customer that had like a snake wrapped around her arm. I remember one of those delivered, and was trying to hand it to her, and the snake's on her arm. And we were like, "Wow, this is some interesting stuff." But also lots of just, fairly standard and normal deliveries for the most part, people just super excited to use the service, and check out what it was all about. Stephanie: Yeah. That's really fun. So what kind of challenges did you run into when you were starting this, and working with these agencies and whatnot? Chris: Yeah. Licensing and working with licensed retailers is a challenge. The regulatory environment of alcohol being different on the state by state basis. So you're effectively dealing with 50 countries in the US, as opposed to having the rules all be the same. You can't ship alcohol across state lines, spirits and other things. So there's just a lot of barriers and a lot of reasons as to why Ecommerce has not taken place historically in alcohol, while fashion, and consumer electronics, and even cars and all these other things have picked up. Big followings in the Ecommerce world, set up at East Coast warehouse, a West Coast distribution center, take online orders, ship them out to everybody, and then optimize more distribution centers, see a faster delivery times. Chris: In alcohol, there is a whole series of barriers. One, that you mentioned is regulatory. You have to work with a licensed retailer, or get a license yourself. You're going to get a license yourself, and you don't previously have one that can be a very long and arduous process as to proving you are who you say you are, there's something in alcohol called the three tier system, which means you can only effectively be a manufacturer, a brand like Anheuser-Busch, a distributor like Southern & Wine Spirits, or Southern Glazer's, or a retailer. And if you're one, you can't be the other. So alcohol flows through about three to your system. There's some exceptions in wine, obviously, but it divides up the industry in many ways. Chris: There's many reasons why, I think even in like the private equity world there's been roll-ups of laundromats, there's been roll-ups of car washes. There's been roll-ups of grocery chains. There's been roll-ups basically any category you can think of. When it comes to alcohol, it can get pretty difficult because when you're trying to roll-up a bunch of liquor stores or roll-up a bunch of these licensed entities, these different regulatory bodies want to know every single person that has even a fractional amount of ownership. So you could have a PE firm, or a venture firm, all of a sudden being in a situation where they're having to go back to their LPs to get identification cards for people to list them on licenses. And so it's just a very challenging environment as to how people have been able to operate in this space. Chris: I think also because of the shipping regulations you had a lot of categories that were it's not as simple as setting it up and shipping. And then take that a step further when you think about fundraising, or capital, a lot of endowment funds, pension funds have carve-outs for things, like don't touch anything to do with alcohol, tobacco, firearms, pornography. So there's entire institutions, or very large venture funds, or funds of funds that have invested in all these different VCs that in those early days just wouldn't touch alcohol as a category. So when you think about building a service in an Ecommerce space where you can't ship all over the place, that's a challenge. Everywhere you go you have to deal with licenses and/or different regulatory guidelines on a state by state basis. That's a challenge. Chris: When you're looking to raise capital, large sums of capital to go and attack this big problem. And there's a whole swarms of buckets of capital that literally can't touch the category. That's an uphill battle. And so most, I think the capital injections into the industry have usually been families that have come in, or you've seen someone's creating a brand. They usually do these friends and family rounds. But again, very little going into like a big marketplace, or very little venture or private equity money pouring into the space over the years. Some of the big challenges that we had was in all of those buckets. We launched in LA, but then dealing with even expanding into other cities, looking at the regulatory environment as you go into other markets, thinking about licenses and protecting our partners' licenses, and ensuring ID verification, the way that payments worked, worked properly. Chris: You just have to be very careful on the regulatory side and on the capital raising side, you have to be very resourceful in thinking about who your partners are going to be, and who you'd be able to raise capital from. I think some of that's changed now, particularly during COVID and the acceleration of a lot of things online, you're seeing all sorts of barriers, and regulatory guidelines be changed or altered in some ways to adapt to this new normal, and that includes capital as well. But back then, it was very much a little bit of a taboo service, and taboo marketplace that we had to raise money for. Stephanie: Yeah. I was just going to say, with all of those things you have to think about, and then you also have to think about building local marketplaces to find the drivers, and find the retailers, and the customers, how did you figure out which steps needed to come first without getting overwhelmed? Because that whole list that you just gave me, I'm like, "Oh, I would have given up, that's like very intense and I don't even know where to start." So how did you unravel that, and figure out, "Here's things that we want to focus on first?" Like, did you focus on the product, or the regulatory aspect, or did you like divide and conquer? Chris: We divided and conquered I think the way as founders, we've been extremely fortunate that we just work really well together. We still hang out together. We're still very close friends today. That's not always the case with people who have been working together for over six years this closely. But we couldn't find a better group of people to work with and just have inherent trust in each other as we're building this thing. A lot of my role in those early days was the regulatory, and compliance and working with the different regulatory bodies, legal councils and whatnot, and that really was gating factor one. You don't do that correctly, as we saw with other services, you could be shut down tomorrow, or your ops could be turned off, and then you could also have that stigma against your business. So you got turned off, you were a little blahzay about how you were thinking about the rules in a regulated environment. We had to be just above reproach when it came to that. Chris: Two, Dan, and Andrew were really focused on the product and engineering. And then when we put those things together, it was a definitely collective effort, but that also fell heavily on my plate as it related to capital raising. So Dan and Andrew in many ways we're running and setting up a lot of the operations and business product, the design, the roadmap, and I was out there bringing in the dollars, and making sure that we don't all get arrested. It was very good in the early days to be able to work that closely together. And obviously that's permeated throughout our, our journey over the years. I think yeah, we knew early on that it's a big opportunity in the space and that you'd have to be willing to take on a certain amount of brain damage if you were going to build something great here, and that's a bit of a moat. Chris: We've seen a lot of people dip their toe in alcohol, realize there's all these compliance things or whatnot, and just give up. We've I think over the years have developed a little bit of a specialty or become known as entrepreneurs as the guys that are willing to go through just crazy amounts of complexities and brain damage when other entrepreneurs maybe wouldn't take on those challenges, and love it or hate it, that's become our specialty to some degree. Stephanie: That's great. Tell me a little bit about some of your early marketing efforts. They looked pretty unique, and I was hoping you could touch on that and talk about how you acquired some of your early customers? Chris: Sure. The early days you had very small budgets. When we first launched, we were effectively bootstrapped and very shortly after launching had raised a small amount of money from an angel who was a terrific early believer in the company and maintained support throughout the years. But I mean, how do you make as much noise as possible with very small budgets? And we just had this approach of we're in the alcohol space. I think, our first thing we looked at was retail alcohol does marketing very poorly, or in a very boring way. If you look at how customers are adopting any type of brand or brand category or marketplace, usually there's a little bit of brand identity, or something you're trying to communicate to them. Chris: Retail alcohol's literally just, "Hey, we have Smirnoff, it's on sale. Come to me. Hey, I have SKYY vodka, it's on sale. Come to me." There's almost nothing... even if you look at the brand names and logos of most of the major alcohol retailers throughout the country, they're just like gimmicky whatever. We knew that we wanted to take more of the marketing style that takes place in the on-premise world — bars, restaurants, hospitality, leisure, et cetera — that I think translate some of these alcohol brands' vision to the customer very well, which is not, "Hey, come to our bar restaurant, hotel, whatever, because we have alcohol here." It's come here because it's a good time. And you'll be here with friends, and all these things that alcohol subtly sits in the background. Chris: We wanted to mere that type of approach over to the off premise world where it wasn't, "Hey, come here cause we have alcohol." Or, "Hey, we're alcohol delivery." Or, "Hey, get beer delivered." Or whatever maybe. It was trying to communicate fun and interesting messages, plans for people, different things they could do in their city. Wild and crazy activations that just got them excited, and just falling in love with the brand. And then subtly, by the way we deliver beer, wine, spirits, mixers, snacks, ice cream, all this type of stuff. So our activations really mirrored that philosophy of saying, "How are we going to deliver plans to people, or excitement to people?" Chris: One of our first big stunty activations, we partnered with a terrific company, LA company called MeUndies, which is the world's most comfortable underwear, and we just said, how do get a bunch of attention together, and do something that customers would love? And we came up with MeUndies underwear models, delivering sleepover packs that were pajamas and underwear, and a bottle of tequila, a bottle of wine or whatever it may be. It was male and female underwear pairs. Underwear models going out, and delivering. So anybody who ordered- Stephanie: Were they just in their underwear? Chris: They were just in their underwear, so you have anybody who ordered to have this female and male underwear model would come and show up at their house and deliver their sleepover pack. And we structured a great partnership together, rolled it out and we got just shy of a hundred million press impressions inside of a week, basically for free. Chris: We also did on Frank Sinatra's birthday in December, we partnered with the Sinatra family, Jack Daniels, and I believe it was Universal Music and anybody who ordered Jack Daniels, it would be delivered by a Sinatra impersonator. And they'd give you an LP and sing songs to you and do all this type of stuff. We did a handful of other really stunty activations. We took a page out of Uber's book. We delivered cuddly puppies, and donated proceeds to different animal charities and all sorts of stuff like that. Then we backed those types of campaigns with other things that we could afford at the time, which was we did a lot of door hanger campaigns. We did a lot of early stage for direct mail to 21 plus mailing lists. Chris: We did a lot of Facebook ads, Facebook native ads at the time. In the early days of any marketplace, you can acquire tons of customers on Facebook, relatively cheaply, and then your CAC start going up. So it's always a challenge to figure out as you saturate a channel, or saturate a market, how to change either how you're running the ads, or new ways to acquire customers or not be so dependent on one channel. But in the early days it was bracketed as deliver wild and crazy activations that get people talking about us. And then let's backfill that with a little bit more direct response media that maybe they heard about us from a friend because we did this crazy thing, and then they saw some Facebook, and then they saw us on their door. The combination of those things hitting people multiple times really drove a lot of that early adoption. Stephanie: Yeah. That's really, really fun. I love that story, is such a good idea and a good reminder to be creative in the early days and get the most bang for your buck. So what does your customer acquisition look like today, and how are you measuring that? Chris: It's a little different today running across a lot more channels, but I would say that a core tenent of our marketing has always been our referral program. We think that that's the best way that anybody's going to adopt a new service or product is hearing about it from a friend. And so we always push our referral program. It's always been our highest performing and fastest conversion customer acquisition channel that we do run ads across tons of different paid media channels. Obviously, the social, podcasts, radio, out-of-home, less so out of home right now for obvious reasons, and then we do a lot of partnerships with the big alcohol brands to drive awareness through some of their channels. We work with different influencers and then have started exploring some things like streaming, and whatnot. Chris: I think the most fascinating things that have happened on all these channels during COVID is obviously about 50% of somebody's alcohol purchases. It's usually fairly split between on premise and off premise. Bars, restaurants, stadiums, hotels, et cetera, over here. Grocery stores, alcohol delivery services, Ecommerce whatever over there, and half of those purchased venues effectively got turned off. So you had this influx of 50% of somebody's buying jump over to the other side, the off-premise buying behavior. And then you had people not wanting to go wait in lines and all this type of stuff. And so the search traffic went through the roof, time to first conversion shortened at rates that we had never seen before. We had higher intent, customers coming in, and just looking for alcohol delivery, "Is this even possible? Is it possible in my city?" Chris: We've been fortunate enough to have a great ops team that we've expanded dramatically, our footprint. We've launched dozens and dozens of new markets and cities over the past few months, been acquiring customers in all those new markets and cities. Partnering with terrific brands to help drive awareness and let people know that they can use the service. Then acquiring people at very different numbers than we've seen historically, an example would be when COVID really started to kick off, our Facebook customer acquisition costs dropped to about a 10th of what it's been for roughly six years. Time to first conversion, which share is usually around 14 days, someone downloads the app and they're waiting for that first use case. Chris: "Oh I feel like having that bottle of wine. Oh, I'm watching a show, I'll try ordering six pack of beer." Or whatever it is, dropped down to effectively a day. People were just searching for the service, found it, used it. And then second purchase happened before that 14 day mark as well. So you went from having time to first conversion be 14 to 20 days, and then it's all about getting to that second and third purchase. You had purchase one, purchase two, basically happening inside of that first purchase period of time. The customer acquisition costs on a lot of major channels dropped to a 10th of what they normally have been. Then we saw other people willing to spend a lot more media dollars. And then obviously when you think about marketing as well, so much of it is just how you cut through the noise. Chris: If you go back there's a lot of terrific documentaries on Netflix about history ad agencies and all this stuff, but there wasn't tons of marketing being thrown at people the way it is today, back in the fifties and sixties. And so a creative ad, like the Volkswagen think small, or something like that could just cut through everything and take over a nation. Today, it's very difficult. How do you come up with campaigns that cut through the noise that feel genuine that people respond well to? But when you had entire industries been negatively impacted by this pandemic and pull back, a lot of their marketing spend, a lot of that "marketing noise" had died down. And so if you were a service that was still operating the ability to just make sure the customers knew about you was in a heightened state than it had been in. Chris: So there's been a lot of changes over the past couple of months, both in terms of how we do marketing operations, and work with our customers. But yeah, we've obviously been very blessed by sheer dumb luck in this sense on being in a category that has been positively impacted as opposed to negatively impacted. Stephanie: Yeah. That's amazing. Very cool to hear about the time to first conversion and all that. How would you guide someone to create a marketing campaign that does stand out among the noise? Like even outside of a pandemic, and how to make sure it's authentic, but also unique. How do you guys even think about that when building your campaigns? Chris: Yeah, I mean, it sounds cliche. It's just put yourself in the customer's shoes. Be a customer for a day, go on to social media, take a drive around, look at the billboards, look at the signs. Look at the ads that are being served up to you. What's attractive? What do you like? What stands out? What feels cool? Having a barometer for just what I think really impacts somebody is important. And then translating that into your own campaigns is key. We've done most all of our stuff over the years in house. In terms of ad copy, and ad creative, and CRM, creative and copy, and all that type of stuff. But it's just putting yourself in the customer's shoes, what feels genuine, find brands that you really like what they're doing, and they feel honest and interesting and original, and they create interesting templates and guidelines. Chris: There is a creative agency called Gin Lane, which has since pivoted into creating their own products that built these templates for a whole bunch of companies, one being Hims & Hers, and a handful of other very well known brands today. But yeah, I mean, it's just what feels honest, what stands out, and do things that get people talking. It's fairly simple, but I think our barometer's just always been if you do what gets people talking, and is cool and genuine, then people will talk about it, and they will share with their friends. If you do something boring, or off-putting, who cares? Stephanie: Yeah. You'll be like everyone else. I love that. So with all the changes that have been happening, what updates did you have to make to your website, if any? Is there anything that you completely changed to try and... website or app either one, or like, this is a new user that's coming in, or now we have this new group that we need to focus on retaining who has never been here before. Any strategic updates or changes that you've made to your mobile or desktop presence that have really positively impacted like conversions and revenue and whatnot? Chris: Yeah. I mean, some of the initial stuff was very simple. It was just categories. So obviously coming into the app in those early days, people were looking for anything from wine, but also PPE equipment, and masks, and gloves, and hand sanitizer, and things like that. A lot of our stores and markets carried those things, toilet paper, paper towels, et cetera. Canned soup, frozen pizzas. So we've had that stuff for years, though a lot of people don't necessarily know it, but it was just making sure that that was very prominent in both our content marketing, as well as in the app and the website. So when people showed up they knew that that was available and they could use it. Then operationally, it was obviously it was getting out in front of a lot more people, so rapid expansion of our delivery footprint and neighborhood coverage throughout the country, so that more and more people could use us. Chris: Then obviously all the communication and work that went into little things operationally, like in certain States that require signature capture at the time of delivery, not just ID capture, but signature capture as well. Working with different people to get those signature capture requires lifted. So you could have more of a contactless delivery, it's not the same as delivering a sandwich where it can just be left at your door. You do have to see the person. You do have to visually identify them and scan their ID. But that can still happen in a contactless manner, where they just hold out their ID, you scan with the phone, and nobody's swapping goods or anything like that. So yeah, there's little things around COVID protection, primarily around contactless delivery, and ensuring a signature capture was waived in certain States. Chris: Showing more prominently categories of products that people were looking for, but particularly around stocking up or staying safe at home, or staying safe with PPE gear, putting up protocols to all of our retail partners on how they need to be picking and packing products and operating at retail. In some cases helping them source their own protective gear. Then yeah, on the site and in the communication email... I was recently speaking to somebody else about this, but we just had to basically torch all of our content marketing that was planned, where March was all March madness. We had tons of ad campaigns and things lined up for that going into different sports seasons, sports openers. All of that media and content pretty much could be very tone deaf if you just went as is. Chris: So all of our planned content marketing and even some of our campaigns and video shoots or photography, all those things, were basically just nixed it all and had to start from scratch on the marketing side. But the team there did a fantastic job. Stephanie: Yeah. It seems like there's so many things that were changing and you guys were able to act really quickly to pivot, and showcase the products that were already there and personalize it in a different way. Yeah, that's really awesome. What metrics are you looking at to measure success for your business? Chris: For us, alcohol's a little bit different than food. Food you eat every day, or dog walking was a big category. People that I remember early days, some of these venture guys, I don't think quite understood the category, not speaking about our investors, speaking about other people that we would pitch, and they ask things like, "Well, we saw this dog walking app and the retention is... they get used like nine times a month." Are people going to use your service nine times a month?" And it was like, well, I'd say, "Well, that dog is alive every day of the week, no? So if the dog is alive, it needs to be walked every day. Right? And if people are working then yeah, they need a service to walk the talk every day of the week that they're at work." Stephanie: Why are you comparing us? Chris: Yeah. Or even food you need to have food, and am I going to cook? Am I going to buy something at the store? Am I going to have it delivered? But when it came to alcohol, it's a little bit, I'd say roughly 15 to 20% of your customer base and in alcohol is really the people that drink a little bit more frequently, or several times a month. It's not as exaggerated as like sports betting or gambling where some instances we've seen platforms where 0.3% of the customer base is driving 70% of the revenue. And it's all about maintaining that 0.3%. In alcohol it's finding the people that enjoy the category, maybe have a wine in the evenings, or a couple of times a month or whatever it may be, and nailing that customer use case. Chris: Then we have other customer use cases where people just use for gifting, or people use us as their office for gifting all their employees, or having office happy hours, or having business orders. So it's really segmenting and cohorting all the different types of use cases, and customers that relate to this product. It's obviously a big space over a hundred... these are pre COVID numbers, but alcohol is roughly a little over $200 billion a year in sales, in the US. Roughly 55% off premise, 45% on premise. It's a big space, and it's all about finding obviously the people that use your category. I think as we think about just our marketing may change, or customer acquisition may change, or who the customer is, it's always just identifying those use cases. And some of those use cases have obviously changed right now. Where we're supporting more of that on-premise behavior. Zoom happy hours, people socially drink it with their friends, but from home. It's been interesting. Stephanie: Yeah. I really liked the idea of putting the users into cohorts based on why they're using the product. That's a really good point. The other big topic I wanted to talk about that could be probably a whole entire episode is all around partnerships. I want to hear what it's like partnering with these companies, like the industry that maybe hasn't really been online, the alcohol industry previously, what does that look like behind the scenes? How are you going about partnering with these companies right now? Chris: Yeah. Partnerships is a huge part of our business, both on the marketing side, as well as just how we operate as a company. We're a marketplace for the most part. We partner with existing retail locations where we'll partner with a store in a geographic area and then funnel all the volume and requests effectually to that store or a handful of stores in that area. So partnering with liquor stores and retail stores all throughout the country. And then we partner obviously with the Diageos, and Bacardis, and AB InBevs, and those guys of the world. When we first got started, the first ever brand partnership that we did was with Anheuser-Busch, and they actually reached out to us. It was this is this $200 billion market cap company. And I think they had just started their first digital team, which was less than half a dozen people up in a garage in Palo Alto. They called the beer garage. Chris: A guy by the name of Mike Raspatello reached out to me on LinkedIn and said, "Hey, I'm from Anheuser-Busch. We saw..." I think probably because of the MeUndie's campaign, "We saw what you guys are doing, and we want to have a conversation about how do we work together? We're trying to take on digital for the first time, and we're part of this beer garage." It get morphed into what later became ZX Ventures, which became like a venture team of theirs. And then is this big team now of hundreds of people over at Anheuser-Busch, back then it was mostly, I think Mike and a handful of people up in Palo Alto. He reached out, and he's like, "Yeah, we're talking to Instacart, we're talking to you guys, talking to one or two others." And we did a campaign where we promoted certain products in the category. [inaudible 00:39:47], and Stella Artois, and a handful of their portfolio products, and saw could you increase by featuring different brands? Could you increase their share of category? Chris: For them it was, "Our historical share of beer category is X at retail, in this new online world, how do we make sure that it is more than X?" And every brand has approached it that way. We are X percent of our categories in retail, how do we make sure in online we are more than X? We ran the campaign and did extremely well. Mike was absolutely instrumental in that, and terrific at Anheuser-Busch. He'd probably hate me for saying that, he's a hilarious guy who's in Chicago now and catch up with him. He's one of my favorite people, but yeah, we ran this campaign and they came back to us afterwards and they were like, "Man, you guys just worked so seamlessly with us. It went so smoothly it didn't go as smoothly with some other people. How big is your company? You guys got like four or 500 people?" And I think it was just Dan, Andrew and I at the time. I was like, yeah, totally. Totally we have 500 people. Stephanie: Huge backend helping us here. Chris: Exactly. I was hesitant to let them know, but I was like, "No, it's three of us right now, and a handful of couriers." And they were like, "What?" It was interesting in those early days, it was a little bit of fake it till you make it, in making us feel much bigger than we were in year one. That helped us get some of those very early partnerships. And then obviously as we started doing more and more creative stuff a lot of brands came knocking at our door. In many ways, outside of just promoting people in categories, or integrating them into our content, we did some big activations and made a lot of noise with different people. Like you saw with the Jack Daniels, and Sinatra impersonators and stuff like that. Chris: In many ways I think people started to treat us a little bit like a creative agency, they'd come to us to say, of course, we're going to do paid placement, but what else do crazy people come up with? We'd come up with all sorts of cool stuff for these brands. And in many ways we became like an outsourced agency that would help them with that stuff, or even help them with some of their Facebook spending. "Hey, we're currently with agency X running Facebook ads, they're telling me a customer acquisition cost of 137 bucks is fantastic. Is it fantastic?" We don't know, it sounds great to me. They have all these slides and whatnot, and we're like, "No, that's atrocious. That was absolutely terrible." Stephanie: Yeah. Oh man. Chris: "Let us help you figure this stuff out." So in the early days it was again, just being extremely helpful, but then sometimes that's not always scalable being very handholding and helpful with each brand. You can't translate that at our team size to every brand. And so it was coming up with a lot of templates and guidelines. Finding out what's effective. How do we translate what's effective to each brand? Today, our team on that front does a terrific job of still being able to come up with really creative and interesting campaigns with companies and execute on them. I think the biggest change that I've seen is in those early days, a lot of these... they're like institutions. These brands, or portfolio holdings are just huge, had very rigid brand guidelines. Chris: I remember working with a big very famous champagne brand, and effectively the model was they have a brand authenticity team that is just protecting everything related to that brand. And they spend months specking out what a campaign looks like for billboards, TV, all this stuff. And we were effectively just another channel to put that campaign into. And that just didn't work. We speak to our customers in a very unique way, and you take this billboard and then just put it in Saucey, and it looked very foreign. People recognize it as a foreign object, and don't respond well. And so the brands that earlier were able to say, "You guys know your customers better than we do. So we're going to give you relatively all the creative freedom to speak to them, with some approvals." Those were the people that performed the best, and those are the people that have continued to perform the best. Chris: I think the biggest change that I've seen is you've had a lot of these huge alcohol companies go from having zero person digital teams to having fully built out futures in digital teams. Then the biggest next step was those teams doing a fantastic job of working with senior leadership at those organizations to get them out of the more rigid guidelines around brand identity and being much more flexible in how they both think about campaigns, creative talking to people, et cetera. And that's been a huge shift for them. Stephanie: Yeah. I love that story, especially about Anheuser-Busch. And it's just a good story that highlights the importance of finding that first partner and really giving them, like you said, like a frictionless experience where they walk away like, "Wow, that was easy. I didn't really have to do anything. And the team just took care of it for me." Even if it semi kills you to begin with, like that doesn't have to be a for everything, but maybe first big fish, [inaudible] like, "Here's our partner." Is what can bring all the other partnerships your way. So yeah, such a great reminder. All right. I want to move into a lightning round, I know we don't have that much time left. So lightning round brought to you by our friends at Salesforce Commerce Cloud is where I will ask a question and you have a minute or less to answer. Chris, are you ready? Chris: I'm ready. Stephanie: All right. What is your drink of choice? Chris: I like Michter's Rye neat. Stephanie: On the rocks, or how do you make it? Chris: Just neat, Michter's Rye neat, is my favorite. Second favorite probably be Tito's Martini. After that probably jumping into beer or wine. Stephanie: All right. What's up next on your Netflix queue? Chris: I'm big into murder mysteries and prison documentaries and things like that. So probably something about international drug trade, or world's toughest prisons in Russia or something along those lines. Drives my wife absolutely crazy. Stephanie: Oh, man, that sounds very interesting. Also, our producer, Hilary said, "Neat means no ice, Steph." Got it. Thank you, Hilary. I apparently do not know alcohol, so that's on me. If you were to have a podcast, what would it be about, and who would your first guests be? Chris: I've thought about this a little bit. I think that I personally, when I was first starting working on businesses or trying to build a career, you see the end result of all these people, and you miss a lot of the details that got them to where they're at, or got them to how they think about the world and where they're at. Guy Raz, obviously, with How I Built This does a fantastic job of telling the idea of a company from start to finish. I'd love to even know the backstory before that of a lot of entrepreneurs. How did you get to the place where you wanted to jump off a cliff and start the company? You can have a little bit on the company, but really how did you shape what ultimately became this person that's willing to take risks, and do all these different things? Chris: I think to be totally honest, my first interview would probably be my co-founder, Dan Leeb. He has an unbelievably interesting story. I've that all sorts of twists and turns in life. He's one of the smartest people I've ever met. I would start a hundred businesses with that guy, and it would be an interesting one to listen to. Stephanie: Cool. That sounds good. I would definitely listen. And I love the story or founders stay together and stay friends because you always hear that not always being the case. So it's really fun hearing that. Yeah, you guys continue to be good friends to this day. That's awesome. The last one, what is your favorite piece of tech, or an app that's making you the most efficient right now with work? Chris: Just my phone. My phone, and these ear buds it's 90% of what's happening. Stephanie: All right. Chris: But yeah, I'm on the phone, most of the day, working with teams, video conferencing so these AirPods, or AirPod Pros with the noise canceling, that's a game changer. I got three little kids running around working from home, so we got a noisy household. So you got to be mobile and be able to communicate with everybody. Stephanie: Yup. I can relate with you there. And I almost forgot the hardest question that I need to ask you. What one thing will have the biggest impact on Ecommerce in the next year. How could I forget that one? Chris: I mean, outside of what's already happening with COVID, I think the biggest changes will be regulatory. We'll see what happens, but things like telehealth, or telemedicine, or even grocery, or even alcohol where you're seeing a lot of the legislation and regulations that have been sitting on the books for decades or 70, 80 years in many ways are all being revisited right now to adjust to this new normal. People have been trying to push for those legislative changes for years and years and years. And it's just been under the stack of papers, because, "Why is this so important?" Sort of, "Who cares, we'll get to it eventually." But you're seeing a lot of that accelerate right now. And I think a few big changes depending on what industry you're in, could really unlock an entirely new world for certain Ecommerce categories. Chris: So I think legislation driven by change of life, change of pandemic, I think will be very interesting to watch. And I think you'll see not only new categories come online, but the dramatic acceleration of some of the existing categories. Stephanie: Well, I love that. That's a great answer. I'm glad I remembered to ask that question. Well, Chris, this has been such a fun interview. Where can people learn more about you, and Saucey? Chris: You learn anything you need about Saucey at saucey.com. If you want to learn about me, I guess you'd listened to this podcast, go from there. I don't have a huge online presence, stay relatively private. But I think that, you want to learn more about Saucey, go saucey.com. Stephanie: Cool. Well, I like being exclusive source, so for all things, Chris Vaughn, you're welcome everyone. All right. Well, thanks so much for coming on the show. It's been great. Chris: Thank you so much. I appreciate it.  

Most brands make podcasts that sound like everyone else's. Something better doesn't require massive budgets or decades of experience. Instead, we can start our process by addressing four core challenges: say something that matters, get listeners to the end, deepen relationships, and reinvent the show. Today, 3 Clips host and Marketing Showrunners founder Jay Acunzo is joined by Ash Read from social media tech vendor Buffer. Ash was the visionary behind a 2019 series, Breaking Brand, which followed the pivot of one of the world's most successful branding agencies, Gin Lane, into a home goods company, Pattern Brands. While the story itself is worth your time, the rationale behind Buffer making this show is even more worth it -- IF your goal is to make a truly resonant podcast for your brand.ENROLLMENT IN OUR PODCAST WORKSHOPS IS NOW OPEN:To learn more and enroll, go here: https://www.marketingshowrunners.com/podcast-workshops-content-marketers/Use code JAYLOVESME during enrollment for a 20% discount.Level up an existing show, or launch a new one. These are online, interactive, cohort-based workshops for makers and marketers, all for one aim: Learn how to make a show that makes a difference. In other words, learn how to make someone's FAVORITE show.SUBSCRIBE TO MARKETINNG SHOWRUNNERS:For our Friday emails, subscribe to Playing Favorites, the newsletter from Jay Acunzo and Marketing Showrunners, exploring creativity, content, marketing, and making someone's favorite podcast. Subscribe at marketingshowrunners.com/subscribe/INSIDE THIS EPISODE:Buffer’s Breaking Brand can be found here: https://lp.buffer.com/breaking-brandFollow Buffer on Twitter here: https://twitter.com/bufferFollow Ash Read on Twitter here: https://twitter.com/Ashread_Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of Marketing Showrunners wherever you listen to podcasts, or by browsing the show’s home page at https://marketingshowrunners.com/podcastThanks for listening!(3 Clips with Jay Acunzo is the official podcast of Marketing Showrunners, helping makers and marketers find and share their voices and make shows that make a difference. MSR offers free and paid education and entertainment to help you create podcasts and video shows that are central to both your brand and your audience’s lives.)

In this episode, Jay and Ramon are joined by Emmett Shine, Co-Founder and Executive Creative Director at Pattern Brands.Pattern (previously Gin Lane) creates purposeful brands that inspire you to learn, experiment, and enjoy.Before Pattern, Emmett has worked with big brands such as Sweetgreen, Bonobos, Everlane, Harrys, Smile Direct Club, Shake Shack, Quip, hims and more.In this podcast, Emmett sits down with us to share about what influenced him to create Pattern, his thoughts about building a brand, and how to build better relationships with customers.Emmett also dives deep into relationship design and why it’s a strategy that he and his team lean into.Additionally, we also hear about what Emmett envisions for the future of Pattern.To learn more about Pattern, visit: https://patternbrands.com/about-usTo see Pattern’s brands, visit: https://patternbrands.com/our-brandsIf you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.

Episode 4 Welcome to the Still Magic Podcast, your one-click audio stop for all things gin be it gin making, gin production, gin distilling, gin manufacturing, gin commercialising, gin tasting, gin drinking, gin steeping and everything else in between. This episode provides a closer look at the 1st of the 3 Bs; Botanicals, but more specifically the role that juniper berries play in all gin making.  Botanicals is the term used to describe the plant-based flavour sources in all gin. All gin must contain juniper to fit the product definition. In this podcast you’ll learn that Juniper possesses a vast array of compounds (called terpenes) whose taste and aroma characteristics range from lemon to nutmeg. But juniper on its own does not result in gin as this podcast will demonstrate; in gin there is no such thing as a ‘one-man-band’. Distillers over the years have created a reference library for supporting botanicals, grouping them by their respective taste and aroma characteristics.  Recognising this, provides distillers with the opportunity to select supporting botanicals that can enhance the characteristics that juniper has to offer. Season 1 Episode 5 examines the role that the supporting botanicals play when creating Bases with juniper. To help reinforce this approach and concept, the podcast explores the similarities between two musical trios, from different eras, influenced by different musical forces prevalent at the time. There is a big 4 of Classical music, a big 4 of metal and even a big 4 (or 5) of gin botanicals, often described as a canon. The musical references started a long time ago and are still valuable today. Gin reflects ‘the times’, beginning with the head days of 18th century Gin Lane and a city awash with gin, to the measured and selective approach that prevails today via the #drinkbetter ethos.  Music has undergone a similar journey, albeit far lengthier and more culturally pervasive. Gin making and music making start with getting the basics right. Be bold. Enjoy yourselves. Let's create the next gin narrative. Still Magic paperback, digital and audio copies available from your favourite online stores https://www.amazon.com/Still-Magic-distillers-guide-beginners-ebook/dp/B07QZ4VFRV/ref=sr_1_1?dchild=1&keywords=still+magic&qid=1596545333&sr=8-1 Narrator: Marcel Thompson @stillmagicway Editor:@alexiepigot

The undercurrent of burnout in American society and has opened the doors to a whole new breed of D2C branding that promises to heal us from the ills of the modern world. From analyses to antidotes, our obsession with burnout is changing the way we consider products and consider ourselves.In this episode, we speak with Emmett Shine, cofounder of Pattern Brands, and previous cofounder of the lauded branding agency Gin Lane. Emmett and his team have created some of the most powerful D2C brands of the past decade including Harry’s, Hims, Recess, Everlane and Warby Parker, and now his own sub-brands Equal Parts and Open Spaces… all, in some way or another, speaking to the larger burnout narrative.We also speak with psychotherapist Abby Krom who has researched an emerging form of burnout among millennials called The Burden of Potential. She sees an even deeper shift in millennials and Gen Z who are negotiating the tension between wanting to achieve, and not wanting to be vulnerable. Her work explores how these conflicting needs are exhausting us emotionally and physically.Links to interesting things mentioned in this episode:How Millennials Became The Burnout Generation (Buzzfeed): https://www.buzzfeednews.com/article/annehelenpetersen/millennials-burnout-generation-debt-workReleasing Yourself From the Burden of Potential (Medium): https://medium.com/@abbykrom/releasing-yourself-from-the-burden-of-potential-4b982872a1e7The Company That Branded Your Millennial Life Is Pivoting To Burnout (Buzzfeed): https://www.buzzfeednews.com/article/annehelenpetersen/millennial-burnout-startup-gin-lane-pattern-equal-partsWhat Having A "Growth Mindset" Actually Means (HBR): https://hbr.org/2016/01/what-having-a-growth-mindset-actually-meansLosers (Netflix): https://www.netflix.com/title/80198306Work as identity, burnout as lifestyle (Ezra Klein Show): https://podcasts.apple.com/us/podcast/work-as-identity-burnout-as-lifestyle/id1081584611?i=1000436045971What is burnout? (vlogbrothers): https://www.youtube.com/watch?v=xKEzeJz8ys4For more brand strategy thinking: https://www.theconceptbureau.com/

In this episode, Tej Singh and Abhinav Karale interview Emmett Shine, the Co-founder of the legendary design agency Gin Lane, which has now transitioned into Pattern Brands, a multi-brand consumer goods company. Gin Lane was one of the most influential design agencies of our generation, helping launch one iconic D2C brand after another. Through Gin Lane, Emmett is an investor in some of the agency's clients, like Hims, Sweetgreen, Cadre, Quip, Haus, SmileDirectClub (IPO), Harry's, Stadium Goods (acq. by Farfetch), & more, giving him a track record that would rival any Silicon Valley VC worth their weight in gold. In this interview, we dive into Emmett's humble beginnings and discuss everything from how a Native American inspired him to (briefly) move to New Zealand, to why he dropped out of NYU Tisch his senior year. To wrap up, Emmett indulges us by answering fun questions like, "If you had to eat one meal every day for the rest of your life, what would it be?" and "What's the best gift anyone's given you?"

You may know Emmett’s work via his role as the co-founder of the leading design agency, Gin Lane, which during its tenure, built brand identities and creative for some of the most beloved startups in business. Now, Emmett is throwing his hat in the ring with the recent introduction of Pattern, a family of brands that is intent on helping us all enjoy—and reconnect with—daily life. Pattern recently introduced its first brand, Equal Parts, and will be rolling out more initiatives and companies that tie back to this conscious mission in the new year. Emmett and his team have also leveraged our hyper-connected culture by using Pattern’s social media platforms to amplify a conversation around digital mindfulness. In this interview, Emmett discussed his take on slow content and the importance of spending our time in healthier (and happier) ways. This episode also opens with a story contributed by Creative Director and Slow Stories collaborator, John McLaughlin.

Nick Ling is the co-founder and CEO of Pattern Brands, formerly known as Gin Lane. Gin Lane was founded in 2015 and helped launch over 50 startups, creating $15B of market value over 4.5 years. At the peak of their entrepreneurial success, Nick and his co-founder Emmett took a step back to find a solution to the burnout they and their peers were collectively feeling. This is what ultimately led to Pattern. Pattern Brands was founded with a central mission: to provide people with products and a community that creates space away from work and brings back a degree of mindfulness. In Part II, Brian and Nick discuss Pattern’s launch strategy and how to turn your first customers into evangelists for your brand. Pattern’s first brand, Equal Parts, launched in September of 2019. Its aim is to get more people in the kitchen and make home cooking an easily accessible activity for all. They provide thoughtfully designed, reasonably priced cookware and access to coaches who can give guidance from cooking tips to easy recipes based on what’s in your fridge. Pattern’s next brand is set to launch early 2020.

Emmett Shine's shop, Gin Lane was doing amazing brand work for companies you have heard of and probably have in your home. But something wasn't right. The partners and staff decided to reform Gin Lane into Pattern, a company focused on the very issue they hoped to address - making their lives feel more whole. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Nick Ling is the co-founder and CEO of Pattern Brands, formerly known as Gin Lane. Gin Lane was founded in 2015 and helped launch over 50 startups, creating $15B of market value over 4.5 years. At the peak of their entrepreneurial success, Nick and his co-founder Emmett took a step back to find a solution to the burnout they and their peers were collectively feeling. This is what ultimately led to Pattern. Pattern Brands was founded with a central mission: to provide people with products and a community that create space away from work and brings back a degree of mindfulness. In Part I, Brian and Nick discuss the importance of mission in giving your brand a centralized focus and path towards success. Pattern’s first brand, Equal Parts, launched in September of 2019. Its aim is to get more people in the kitchen and make home cooking an easily accessible activity for all. They provide thoughtfully designed, reasonably priced cookware and access to coaches who can give guidance from cooking tips to easy recipes based on what’s in your fridge. Pattern’s next brand is set to launch early 2020.

After launching its first brand to market, the Pattern Brands team reflects on their journey and what’s next for their company and the industry as a whole. In the final episode of the first series of Breaking Brand, the Pattern Brands team takes us behind-the-scenes as they launch their first brand to market. We learn the tactics they used to build relationships with their first customers and hear how launch day transpired first-hand. We then look ahead to the future of the direct-to-consumer industry and discover what's next for the Pattern Brands team. Nick and Emmett also share their reflections on the journey from Gin Lane to Pattern Brands. Show notes; https://lp.buffer.com/breaking-brand/next-up

Emmett Shine started his agency Gin Lane ten years ago where they designed websites, apps and overall brand for DTC companies like Warby Parker, Sweetgreen, Harry's and many more. They have also done projects with Nike, Bose, GE and Whole Foods. Gin Lane is now Pattern Brands. Pattern is a multi-brand consumer goods company owned and operated under one roof, with each of its brands working together toward one mission: To help our generation find more enjoyment in daily life. – EMMETT SHINE –https://www.patternbrands.com/https://equalparts.com/https://twitter.com/emmettshine – THAT CREATIVE LIFE PODCAST –Apple Podcasts: http://bit.ly/Podcast_AppleSpotify: http://bit.ly/Podcast_SpotifyGoogle: http://bit.ly/Podcast_GooglePodWebsite: http://thatcreative.lifeInstagram: http://www.instagram.com/thatcreative.lifeYouTube: http://www.youtube.com/thatcreativelife"JOIN" on http://www.youtube.com/saradietschy for the exclusive video version of the podcast.  - SARA DIETSCHY -Youtube: https://www.youtube.com/saradietschyInstagram: https://www.instagram.com/saradietschy/Twitter: https://twitter.com/saradietschy  - GEAR USED -Panasonic GH5s: https://bhpho.to/2BGetrXMics: https://bhpho.to/2Ew2obTDistributed via Simplecast: http://bit.ly/SimpleCast_TCE  

With the pivot from Gin Lane to Pattern Brands in full swing, the team focuses on how to take their new business to market. The road to building a new company isn’t a straight line and there are plenty of challenges to navigate along the way. In this episode, we hear how Nick approached sharing the pivot with the Gin Lane team and how they navigated the rollercoaster of raising investment. Camille and Emmett share insights into building the new brand and we also hear what went down on launch day and go behind-the-scenes at the the Pattern Brands launch party. Show notes: https://lp.buffer.com/breaking-brand/enjoy-daily-life

Gin Lane has helped launch over 50 startups — creating nearly $15 billion in market value. Now, follow along as it launches a new direct-to-consumer business of its own. Over the course of the next 5 episodes, we take you inside the world of one of the world’s most exciting consumer businesses and share a transparent account of the journey from pivoting a highly successful agency to launching a completely new business. In episode one, Gin Lane’s Co-Founder and Executive Creative Director Emmett Shine shares the origins of his hugely successful agency, and how it helped build and launch brands like Smile Direct Club, Sweetgreen, Harry’s, Recess, and more. We then meet Gin Lane’s CEO Nick Ling and VP of Brand Camille Baldwin to learn what made Gin Lane unique and how they were able to build brands that stand out from the crowd, and redefine industries. Show Notes: https://lp.buffer.com/breaking-brand/gin-lane

Right at the peak of their powers, the Gin Lane team falls on tough times and decides to rethink the future of their entire business. Whilst working on two of the biggest projects the agency has ever taken on, stress and burnout is affecting the team and people are leaving the business. During the tough times, Nick, Camille and Emmett begin to focus on how they spend their time outside of the office and rediscover the joy in everyday moments. This lays the foundations for a complete 180 degree flip for the Gin Lane business and its team. Show notes: https://lp.buffer.com/breaking-brand/the-major-leagues

Gin Lane was the ad agency behind some of the most well-known digitally native brands that have sprung up in the past few years. And co-founder Emmett Shine helped create the look, feel, and digital interfaces of modern brands like Harry's, Recess, and Sweetgreen.  But then he wanted more. This summer, Gin Lane shut up shop. In its next iteration -- under the new name of Pattern -- Shine wants to now create what he calls the next generation of brands: It's not just about transactions, but building a relationship with customers. And -- though he doesn't want to "sound too New Age, wellness-y" -- helping them cope with the alienation common to modern life.  "We all live in cities, we don't as much go to church, we don't have as many organized, civic things that we do." Shine said on this week's episode of the Making Marketing podcast, adding that in this age, brands are poised, and have a responsibility, to have a purpose in their customers' lives. The company's first product is a line of high-quality cookware called Equal Parts, which customers can get extra use out of through content via the company's coaching program to help people cook. "It's something that is just inherently positive," he said. "It makes you feel good to cook for yourself or for someone else."

We talk about:The shift from Gin Lane to Pattern BrandsHow Hims, a great identity project by Gin Lane, created a certain 'style'Purposeful brands and some of the nonsense around 'why'. A funny comic showing the problem with going to high up the brand ladderThe four pillars for building your own company: Process, business, consumer, brand.Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. 

Pattern (formerly known as branding firm Gin Lane) has launched Equal Parts, a part cookware, part home cooking coaching brand. Mentions: - Equal Parts - Pattern Brands - Gin Lane - Red Antler - 37Signals - Basecamp - Wildbit - Hello Fresh - Brandless - Ikea Kitchen - Becooked - CKBK - Feast - Tasty - Misen --- Send in a voice message: https://anchor.fm/ecommerceminute/message Support this podcast: https://anchor.fm/ecommerceminute/support

Lobsterrの3人が、Lobsterrについて、オススメのニュースレターやポッドキャスト、SF、カーラ・スウィッシャー、ジェンダー・ニュートラルな言語、いい会社、今後の妄想、などについて話しました。 Show Notes: LobsterrのアップデートされたAbout文 (0:00) Lobsterrの長さについて (05:01) Lobsterrの考える「知ること」、Lobsterrで「書くこと 」(13.13) 情報蒐集術 (20:52) ピックした記事の並び (32:31) 自分の中のオルタナティブ・メディア (36:12) 「チャポンと行こう」とオススメのポッドキャスト (38:39)Rebuild.FM、よなよなシネマ, NYT The Daily, Time Sensitive ウチもLobsterr始めました！ (47:48) Axios Futureと情報配信の頻度 (49:42) オススメのニュースレター (51:14) Benedict Evans, Scott Galloway カーラ・スウィッシャーについて (53:48) The Pivot, 上沼恵美子、Megan Rapinoe, The Silicon Valley 三体とSFについて (1:02:11)ソラリス、ポーランドの本と映画、早川書房のSFマガジン、劉慈欣、スタンリー・チェン、中国のソフトパワーとしてのSF、フランス軍のSFの活用 ジェンダー・ニュートラルな言語 (1:15:09) The Magic of Swimming Holes, Angal Field, カリフォルニア州バークレー市のジェンダー・ニュートラルな言語、サピア＝ウォーフの仮説、性別を代表することの違和感、ナイキと女性アスリート Pattern Brands (1:31:14) Gin Lane, Equal Parts, The New Consumer, 21世紀のパタゴニアとは？ (1:37:19)Time Well Spent, Green Consumerism, 沈黙の春、Calm、コンマリ Lobsterrの今後の妄想 (1:44:34)Op-ed、イベント、ゲストエディター Netflixのおすすめ番組 (1:50:37) Stranger Things、マヤ・ホーク演じるロビン、17歳のカルテ、Spectator最新号、Mind Hunter Season 2、デヴィッド・フィンチャー 写真とインテリア (2:00:00) ジュリア、Anthony Sperdutiのインテリア お知らせ (2:04:06) #lobsterrFM --- Send in a voice message: https://anchor.fm/lobsterr-fm/message

Shownote #009 （Rie & Haiji） 今週のメイントピックは、ThePotluckでいつも取り上げているようなデジタルブランドを、サンフランシスコ在住のデザイナーHaijiとデザイン的な角度から読み解きます。デジタルブランドのパッケージやウェブのトレンドなどについて様々な例と共に紹介しています。 【今週のメイントピック：デジタルブランドのデザイン】 1. パッケージが可愛い Haus https://drink.haus/ Gin Lane https://www.ginlane.com Cora https://cora.life/ Ink + Mortar Design http://inkandmortar.com/portfolio-item/cora/ Welly https://www.getwelly.com/ care/of https://takecareof.com/ Rent the Runway https://www.renttherunway.com Nuuly https://www.nuuly.com 2. 写真のディレクション ThirdLove https://www.thirdlove.com/ Cuup https://shopcuup.com/ 3. トレンドのウェブデザインって？ Billie https://www.mybillie.com JAJA https://jajatequila.com/ Allbirds https://www.allbirds.com/ LOLA https://www.mylola.com/ Glossier https://www.glossier.com/ 4. その他 Re:store：デジタルブランドを集めたセレクトショップ https://www.visitrestore.com/ ――――――――――――――――――― The Potluck Instagramも始まったのでぜひフォローしてください:D Podcastで触れた場所や商品、ブランドなどの写真もポストしています。 https://www.instagram.com/thepotluckus/ ――――――――――――――――――― リクエスト、感想などはハッシュタグ #ThePotluck をつけてポストしてください

On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Ron Amram, global media lead, The Heineken Company, to discuss the latest news in ad tech and martech. On this week's episode: Apple News, Gin Lane closes to become Pattern, and Pinterest's Q2 2019 results.

Episode 113: Four London Dry Gins.  In this week's episode, Dan and Marc cull 5 British gins down to four as they become more selective to round out the bracket.  Boodles Gin, Brokers Gin, Portobello Road No. 171, and Gin Lane 1751 fight it out to get to the round of 16.  This episode really tests out the scoring system in a tight round of data driven drinking. Listen through the closing credits for an infectiously hilarious Easter egg. --- Support this podcast: https://anchor.fm/199proof/support

Gin: it's a canvas for expression to distillers, a clutch tool to elevate cocktails for mixologists, and an excitingly diverse spirit for the Barrel to Bottle team to taste. Binny's Skokie Assistant Manager Shannon leads the podcast team through a tour of some of her recent gin discoveries: Boone County Jail Gin, Old Elk Distillery Dry Town Gin, Copper & Kings American Dry Gin, Few Spirits Bourbon Barrel Aged Gin, Sipsmith London Sloe Gin and the limited Hendrick's Midsummer Solstice.  Stick around for this week's Q&A segment: it's a stumper that tests the team's Scotch smarts. 

“Brands, Put your money where your mouth is.” In this episode I talk with Camille Baldwin. Camille is a really interesting woman, as director of brand development at Gin Lane, she has created some amazing brands with her team. We talk about launching brands, strategy and much more. You can find the full excerpt below the sponsored message. We talk about: How Camille ended up at Gin Lane, an awesome studio Avoiding cliché’s in strategy and messaging Working with startups How to launch a brand I mention ‘Jessica Simpson Hitch’ in the podcast, I actually meant Summer Teal Simpson Hitch, Apologies Summer! You can find a link to the article I mention here How the market will evolve and how customers are reading trough the bs How B2B brands are becoming more and more brand led How to create a strategy for startups You can connect with Camille on her Linkedin or website. I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers. This episode is supported by HolaBrief Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now. Check out Holabrief

Grant Collins is the founder and award-winning mixologist of Gin Lane, Sydney. He’s also the head mixologist and beverage consultant of Olio and Eastside Kitchen and Bar in Kensington St, Chippendale. An expert in his field as a mixologist, drinks advisor, boutique food and beverage consultant, author and presenter Grant has collaborated and consulted for some of the world’s leading bars and most prestigious venues around the world in The UK, USA, Seoul, Bali, Hong Kong, Maldives and Australia. I recently visited Gin Lane, which could only be described as an experience. Each cocktail which was served had an exponential wow factor which has had me talking about the experience weeks after. In this Podcast episode we talk about Gin Lane, creative thinking, Grant’s journey to opening his newest venture as well as workshops run in the space! www.relauncher.com.au

Grant Collins is a mixologist, drinks advisor and founder of Gin Lane, Sydney.In this episode, you’ll hear how Grant ditched his passion for personal training early on, to be pulled into the exciting and creative world of hospitality in which he’s worked as a bar tender, bar manager, mixologist, drinks advisor, boutique consultant and bar owner.You’ll hear how, after having gained extensive bar management experience in the US and UK, Grant moved to Australia with his future wife, and drove the success of award-winning bars in first-class hotels across Australia. That was before he wandered down a street in Chippendale Sydney in 2016, and fell in love with an old 1820’s terrace house. This heritage building inspired him to start his own bar, called Gin Lane, which is becoming a leading light in the booming Australian gin revival.Plus, in this episode, you’ll learn about the power of 'virtual eatertainment’ - that is leveraging food and beverages that are visually fun, inventive and colourful on social media, and how to offer a multi-sensorial experience that people will pay more for.Learn more about Gin Lane, see their best-selling cocktails in action, and connect with Grant Collins on:https://ginlanesydney.com.au/https://www.facebook.com/ginlanesydney/https://www.instagram.com/ginlanesydney/http://www.barsolutions.com.auhttps://www.facebook.com/barsolutions.au?ref=streamMany thanks to this episode’s sponsor, the Monash Food Innovation Centre in Melbourne, Australia. Find out how they can help your business become more innovative: https://www.foodinnovationcentre.com.au

Melvyn Bragg and guests discuss the craze for gin in Britain in the mid 18th Century and the attempts to control it. With the arrival of William of Orange, it became an act of loyalty to drink Protestant, Dutch gin rather than Catholic brandy, and changes in tariffs made everyday beer less affordable. Within a short time, production increased and large sections of the population that had rarely or never drunk spirits before were consuming two pints of gin a week. As Hogarth indicated in his print 'Beer Street and Gin Lane' (1751) in support of the Gin Act, the damage was severe, and addiction to gin was blamed for much of the crime in cities such as London. With Angela McShane Research Fellow in History at the Victoria and Albert Museum and University of Sheffield Judith Hawley Professor of 18th century literature at Royal Holloway, University of London And Emma Major Senior Lecturer in English at the University of York Producer: Simon Tillotson First broadcast on 15th December 2016

The Book of Gin by Richard Barnett: https://www.amazon.co.uk/Book-Gin-Alchemists-Artisanal-Cocktails/dp/0802120431Hogarth’s Gin Lane: https://en.wikipedia.org/wiki/Beer_Street_and_Gin_LaneOld Curiosity gin: https://www.theoldcuriosity.co.uk/home/

 :arrow: :arrow:  Geoff Curley with Gin Lane1751 Interview on Bar Talk Radio Geoff Curley Bloomsbury Club The Bloomsbury Club; a group of inquisitive drinks industry veterans with a passion to recreate a range of London Gins with historical accuracy and relevance to the Victorian era. To accomplish this, a partnership was forged with 8th generation London distiller, Charles Maxwell of Thames Distillers, based in Clapham, London. Gin Lane 1751 is the embodiment of a classic Victorian style gin in its taste profile, juxtaposed with accurate label recreation of the period to create a range of four crafted varietals. For your edification, we introduce Gin Lane 1751, Victorian Ingenuity Individually numbered bottles / small batch production Distilled in the heart of London by eighth generation Master Distiller, Charles Maxwell 100% pure grain spirit / handcrafted in small traditional pot stills Style is Victorian era. Bold juniper with hint of liquorice from the star anise. Added citrus botanicals provide refreshing, clean notes Distillation of 8 fine botanicals Martini Style: Big & Bold Topics to Discuss: Brand Origin Method Process Uniqueness Website and Social Media: www.ginlane1751.com About the show: Bar Talk Radio is about Careers in the Beverage Industry, Cocktail Culture and Trends. Interviewing industry insiders and experts. Hosted by Anthony Porquez founder of Liquid Culture with over 17 years in the food and beverage industry. Current President of the United States Bartenders' Guild Atlanta Chapter. Connect with the show host at: www.AnthonyPorquez.com Instagram: https://www.instagram.com/Antones10 Facebook: https://www.facebook.com/anthony.j.porquez Connect with the show sponsor at: https://twitter.com/USBGAtlanta www.facebook.com/usbgatlanta www.instagram.com/usbgatlanta To listen to recent episodes visit: http://www.BarTalkRadio.org To submit a guest request to be on the show visit: www.meetme.so/BarTalkRadio To view photos from this show, visit: www.ProBusinessPictures.com ‹ › × × Previous Next jQuery(function() { // Set blueimp gallery options jQuery.extend(blueimp.Gallery.prototype.options, { useBootstrapModal: false, hidePageScrollbars: false }); });

Gin’s popularity. Is there a Gin revival? Vinyl records resurgence!? Greg’s book. Gin Lane. Gin and cocktails?  Book: “Gin, A Global History.” We make the “Gin Cocktail.” Download Season 3, Episode 8 (direct link).

LA Reid has been up to thangs, There's a rumor about Mariah being a judge on X-Factor UK and we talk Mariah... you know.  Today's show is sponsored by; Bombas. Get 15% off your first order at getbombas.com/report and Blue Apron, get three free meals at blueapron.com/TMR   Splash break sponsored by; Gin Lane 1751 http://www.ginlane1751.com/gin/victoria-pink-gin   Available on iTunes, SoundCloud, Google Play, and Stitcher. Disclaimer: This is a fan podcast and is not affiliated with Mariah Carey or her record label. Subscribe and Rate on iTunes Follow us on Facebook, Twitter, Tumblr, or Instagram @themariahreport #themariahreport mariahreport@gmail.com Graphic Designer: Sean Marks www.seanmarks.com.au Theme song 'Gimmie Your Love' produced by Ereezybeatz Music www.ereezybeatz.com Thank you!   --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

View this week's image here. Producer: Dan Morelle Subscribe, rate and review on iTunes and follow Janina on Twitter. Follow History Hit on Facebook, Instagram and Twitter. Please share this episode on Twitter and Facebook. See acast.com/privacy for privacy and opt-out information.

In a programme first broadcast in December 2016, Melvyn Bragg and guests discuss the craze for gin in Britain in the mid-18th century and the attempts to control it. With the arrival of William of Orange, it became an act of loyalty to drink Protestant, Dutch gin rather than Catholic brandy, and changes in tariffs made everyday beer less affordable. Within a short time, production increased and large sections of the population that had rarely or never drunk spirits before were consuming two pints of gin a week. As Hogarth indicated in his print 'Beer Street and Gin Lane' (1751) in support of the Gin Act, the damage was severe, and addiction to gin was blamed for much of the crime in cities such as London. With Angela McShane Research Fellow in History at the Victoria and Albert Museum and University of Sheffield Judith Hawley Professor of 18th century literature at Royal Holloway, University of London Emma Major Senior Lecturer in English at the University of York Producer: Simon Tillotson

In a programme first broadcast in December 2016, Melvyn Bragg and guests discuss the craze for gin in Britain in the mid-18th century and the attempts to control it. With the arrival of William of Orange, it became an act of loyalty to drink Protestant, Dutch gin rather than Catholic brandy, and changes in tariffs made everyday beer less affordable. Within a short time, production increased and large sections of the population that had rarely or never drunk spirits before were consuming two pints of gin a week. As Hogarth indicated in his print 'Beer Street and Gin Lane' (1751) in support of the Gin Act, the damage was severe, and addiction to gin was blamed for much of the crime in cities such as London. With Angela McShane Research Fellow in History at the Victoria and Albert Museum and University of Sheffield Judith Hawley Professor of 18th century literature at Royal Holloway, University of London Emma Major Senior Lecturer in English at the University of York Producer: Simon Tillotson

In this special Hallowe'en episode we fail to mention Hallowe'en once. Spooky! This week the all-seeing eyeball roams over Hogarth's Gin Lane reimagined, Somerset House's fillip for artists, Vine's demise and, finally, rants over a rash of pretentious Kickstarter campaigns. Frenzied! Rob explores the ins and outs of selling your own work as an illustrator. He uses words like monetise. Shocking! Pies this week include a vegetarian pie from a butchers. Horror!

In this special Hallowe’en episode we fail to mention Hallowe’en once. Spooky! This week the all-seeing eyeball roams over Hogarth’s Gin Lane reimagined, Somerset House’s fillip for artists, Vine’s demise and, finally, rants over a rash of pretentious Kickstarter campaigns. Frenzied! Rob explores the ins and outs of selling your own work as an illustrator. He uses words like monetise. Shocking! Pies this week include a vegetarian pie from a butchers. Horror!

Emmett and Jenna discuss Gin Lane's creative process designing interactive experiences for brands like Harry's and Everlane.

Homemade condoms, Helen Mirren in Caligula, Harold McMillan exposed, Gin Lane, Crack Alley and obesity as an infectious disease