Podcasts about nitasha

In this eye-opening episode of Brown Women Health, anchor Ameek explores a groundbreaking study that links birth weight to the risk of developing diabetes later in life. The research, Exploring the Relationship Between Birth Weight and Diabetes Among South Asian American Women, authored by Anisa Amiji, Dr. Nitasha Nagaraj, and Dr. Amita Vyas, uncovers startling statistics about how early-life factors shape long-term health outcomes. We dive deep into the science, discuss its implications for South Asian American women—who face disproportionately high diabetes rates—and share actionable insights to improve maternal and community health. Plus, a shoutout to Dr. Nagaraj for sharing this important work with us! Study Citation:Amiji, Anisa; Nagaraj, Nitasha; Vyas, Amita. Exploring the Relationship Between Birth Weight and Diabetes Among South Asian-American Women. Medical Research Archives, [S.l.], v. 12, n. 11, Nov. 2024. ISSN 2375-1924. Available at: https://esmed.org/MRA/mra/article/view/5907. Accessed: 23 Dec. 2024. doi: https://doi.org/10.18103/mra.v12i11.5907. --- Support this podcast: https://podcasters.spotify.com/pod/show/brownwomenhealth/support

Paris Marx is joined by Nitasha Tiku to discuss how US tech companies are flocking to Saudi Arabia and the United Arab Emirates to fund their expensive AI ambitions.Nitasha Tiku is a tech culture reporter at the Washington Post.Tech Won't Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Support the show on Patreon.The podcast is made in partnership with The Nation. Production is by Eric Wickham. Transcripts are by Brigitte Pawliw-Fry.Also mentioned in this episode:Read the pieces Nitasha contributed to on Silicon Valley getting funding from Saudia Arabia and the United Arab Emirates and its embrace of the US military.Jamal Khashoggi was murdered in Saudi Arabia's consulate in Istanbul in 2018. There's still be no accountability.Saudi Crown Prince Mohammad bin Salman met with many Silicon Valley CEOs months before Khashoggi's murder.The United Arab Emirates launched its own AI strategy in 2018.The UAE also put Pegasus spyware on the phone of Khashoggi's wife months before his murder.Nvidia CEO Jensen Huang was photographed signing a woman's chest on June 4.Many Arab Americans in Silicon Valley have reported being scared to speak out in support of Palestinians for fear of retaliation.Support the Show.

It's time again to raise money for the Race For the Future 10.0 (https://dentallabfoundation.org/news-events/race-for-the-future/)! This year it's being held in Fort Worth, Texas on September 15th. Go to dentallabfoundation.org and click the “donate today” button. Log in or create an account, then select the “Race for the Future” option and enter The Abutments or Barb Warner to donate. All the money goes towards furthering the education for dental technicians. Voices From the Bench is headed back to Florida for the FDLA Southern States Symposium & Expo (https://www.fdla.net/) all thanks to the great people at Jensen Dental (https://jensendental.com/). You know, the makers of MIYO! (https://miyoworld.com/). Come visit Elvis & Barb in the Jensen booth June 7 & 8 in Orlando. Register today at FDLA.NET! This week we showcase that last 4 conversations we got while in the Ivoclar (https://www.ivoclar.com/en_us) Ballroom at LMT Lab Day Chicago 2024 (https://lmtmag.com/lmtlabday). First up is Randi James from Renstrom Dental Studio (https://www.renstrom.com/) and Carrie Ling from Lifelike Dental Studio (https://lifelikedental.com/) who talk about meeting for the first time and forming an important friendship that has helped them grow both of their labs. Then we are visited once again by David Lesh from 8&9 Consulting (https://www.8and9consulting.com/) who gives us all the low down on gross profit margins, cost of good sales, and how labs can make a few changes to go from breaking even to turning a profit. Following up is Nitasha Rizvi who does ALL the work for a surgical group within a DSO. She talks about going the New York City College of Technology and finding her way to be a technician and teacher at Harvard. We wrap up the whole weekend with a stellar cast of dental technicians from the UK. Bethany Brown, Lola Welch, and Julia Glancey stop by to tell us about their experience of coming to America, comparing Lab Day to show in the UK, and what they are speaking on for some upcoming shows. Wanting to take your knowledge and skills to the next level? If you are looking for the best education dedicated to dentistry in both the labs and clinics, check out Ivoclar Academy. (https://resources.ivoclar.com/lab/en/academy) From on-demand webinars to in-person training, Ivoclar Academy has a program to meet your busy schedule. Check out all they have to offer HERE! (https://resources.ivoclar.com/lab/en/academy) Whether you are looking to elevate your craftsmanship or looking to cut back costs, look no further – VITA MFT Teeth (https://vitanorthamerica.com/en-US/VITA-MFT-Anterior-369,273,126133.html) are the ultimate solution for creating lifelike and stunning smiles. Crafted with precision and backed by cutting-edge technology, VITA MFT Teeth offers unparalleled esthetics and durability. And since VITA (https://vitanorthamerica.com/) believes in the power of experiencing excellence firsthand, for a limited time only, they're offering you the chance to get a complimentary case sample. That's right, a full case, absolutely free. Just visit vitanorthamerica.com/freemft (https://www2.vitanorthamerica.com/mft/) Don't wait any longer to start providing your customers with a premium tooth at an economy price. Redeem your free case sample and if you're ready to buy, VITA will even give you an extra 10% discount by shopping online on their newly launched online store. Join the VITA family today. Special Guests: Beth Brown, Carrie Ling, David Lesh, Julia Glancey, Lola Welch, Nitasha Rizvi, and Scott & Randi James.

You've heard of six-minute abs, but how about the 15-minute orgasm? That's what Nicole Daedone of OneTaste was touting; female empowerment through clitoris stimulation. Then like most high-demand groups, things go south pretty quickly. In this Strange Country episode, co hosts Beth and very uncomfortable Kelly talk about the rise and fall of OneTaste. Theme music: Big White Lie by A Cast of Thousands. Cite your sources: Brown, Mick. “Inside Hollywood's Orgasm Cult - LAmag - Culture, Food, Fashion, News & Los Angeles.” Los Angeles Magazine, 26 May 2022, https://lamag.com/news/inside-hollywoods-orgasm-cult. Accessed 10 December 2023.   Canner, Liz, director. Orgasm Inc: The Story of OneTaste. First Run Features, 2022. Netflix.   Cohen, Luc. “US founder of 'orgasmic meditation' company charged with forced labor conspiracy.” Reuters, 6 June 2023, https://www.reuters.com/business/onetaste-sexual-wellness-executives-charged-by-us-with-forced-labor-2023-06-06/. Accessed 10 December 2023.   Ferriss, Timothy. The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman. Harmony/Rodale, 2010.   Gross, Rachel E. Vagina Obscura: An Anatomical Voyage. WW Norton, 2022.   Huet, Ellen, et al. “The Dark Side of the Orgasmic Meditation Company.” Bloomberg.com, 18 June 2018, https://www.bloomberg.com/news/features/2018-06-18/the-dark-side-of-onetaste-the-orgasmic-meditation-company. Accessed 10 December 2023.   James, Emma. “'Orgasmic meditation cult' OneTaste SUES Netflix for defamation.” Daily Mail, 28 November 2023, https://www.dailymail.co.uk/news/article-12781527/Orgasmic-meditation-cult-OneTaste-SUES-Netflix-defamation.html. Accessed 10 December 2023.   Meko, Hurubie. “Founder of Sexual Wellness Company Indicted on Forced Labor Charges.” The New York Times, 6 June 2023, https://www.nytimes.com/2023/06/06/nyregion/one-taste-commune-nicole-daedone-indicted.html. Accessed 10 December 2023.   Meyer, Robinson, and Ashley Fetters. “Victorian Doctors Didn't Treat Women With Orgasms, Say Historians.” The Atlantic, 6 September 2018, https://www.theatlantic.com/health/archive/2018/09/victorian-vibrators-orgasms-doctors/569446/. Accessed 2 December 2023.   Morin, Roc. “Inside the Implosion of OneTaste, San Francisco's Orgasmic Meditation Cult,.” Playboy, 9 October 2018, https://www.playboy.com/read/one-taste-orgasmic-meditation. Accessed 12 December 2023.   “OneTaste Founder and Former Head of Sales Indicted for Forced Labor Conspiracy.” Department of Justice, 6 June 2023, https://www.justice.gov/usao-edny/pr/onetaste-founder-and-former-head-sales-indicted-forced-labor-conspiracy. Accessed 10 December 2023.   Peltz, Jennifer. “OneTaste founder pleads not guilty in forced labor case.” Fortune, 14 June 2023, https://fortune.com/2023/06/14/nicole-daedone-onetaste-entrepreneur-promoted-orgasmic-meditation-route-woman-health-pleads-not-guilty-forced-labor-case/. Accessed 10 December 2023.   Pogash, Carol. “In San Francisco, a Coed Retreat Dedicated to Female Sexuality.” The New York Times, 13 March 2009, https://www.nytimes.com/2009/03/15/fashion/15commune.html?searchResultPosition=2. Accessed 11 December 2023.   Tiku, Nitasha. “My life with the thrill-clit cult.” Cult Education Institute, Originally published to Gawker, 16 October 2013, https://www.culteducation.com/group/1373-onetaste/26847-my-life-with-the-thrill-clit-cult.html. Accessed 10 December 2023.   “View Exhibit.” N I N E S - View Exhibit, https://nines.org/exhibits/Victorian_Anxiety_Over_Female_?page=2. Accessed 2 December 2023.

This week we are getting into all things real estate. We are honored to sit down with real estate agent Nitasha Kassam, a true expert in the space. Nitasha joined the Crystal Tran Team of Chicago in 2017. She is known for her customer relation and passion for helping people which is what makes her an outstanding agent. Her team was recently recognized in Chicago's list of 2023 ‘Who's Who of Chicago Real Estate.'  Nitasha breaks down how to navigate this crazy housing market, and all the factors that go into the decision tree of whether to rent or own. She shares more on the importance of mapping out what type of lifestyle you want and how to budget according to your wants and needs.  Nitasha unpacks the myth of "feeling stuck" when you become a homeowner, and reminds our audience of finding a place that is investor friendly and what to learn from Starbucks when considering a location.  ... did you know women were not allowed to get mortgages until 1974?  This was one of the most informative sessions yet and is a must-listen for everyone, no matter what stage of life you're in!  Check out more about Nitasha!  Please rate and subcribe to the podcast on Apple: https://podcasts.apple.com/us/podcast/where-is-the-line/id1672067930 Please rate and follow the podcast on Spotify: https://open.spotify.com/show/0lpVQPnxea9oRNhyQQGo3v Follow @whereisthelinepod on Instagram: https://www.instagram.com/whereisthelinepod/ As we continue to create more content, we'd love to hear from you! How do these topics resonate? What topics would you like us to cover next? Email us: whereisthelinepod@gmail.com Twitter: @whereistheline Threads: @whereisthelinepod

Professor Nitasha Kaul (University of Westminster - ⁠@NitashaKaul⁠) speaks with the Thinking Global team about the status of Democracy in India, alongside that of Human Rights in Indian Administered Jammu and Kashmir. Thinking Global is affiliated with ⁠⁠⁠⁠E-International Relations⁠⁠⁠⁠ - the world's leading open access website for students and scholars of international politics. For more information, please see Professor Kaul's website or The University of Westminster's Centre For The Study of Democracy.

Washington Post reporter Nitasha Tiku joins Niki remotely to discuss the latest innovations in AI. We get to know LaMDA and DALL-E, name check ET and WALL-E, and wax philosophical about the impact of sci-fi on our understanding of AI technology.  Nitasha dives beneath the fun, whimsical, and viral developments in AI to explore what's lurking beneath.   Links:LaMDA DALL-EFollow Nitasha on TwitterFollow Niki on Twitter

ENTERTAINING SHORT FILMS is a new category on the RPA Network, which features indie short films for your enjoyment! We applaud these creators! Make sure to watch with headphones and don't play video games late at night! Made with 3 people and a Blackmagic pocket camera during quarantine! Written/DP'd/Edited/Colored/Produced/Directed by Julian Terry Produced/Gaffed/Zozo by Alexander Anderson Cast/co-produced by Katie Cetta Sound Design by Christina Gonzalez Score by Alex Winkler Flame Artist Tim Hendrix Sprite Artist Eric Bradford Additional VFX by NoaGraffics.com, Narendra Kumar Moond, Shivani JIndal, Jatin Jindal Rajan Balana, Komal Rajput, Nagendra Moond, Nitasha, Tarun, manish.

Welcome to another episode where I bring on a different business leader who is doing some great game changing work, and this week I am so glad to have Nitasha Mehta, founder of Rethink Pink initiative, and an experienced digital marketer. We talk about her incredible career from Amazon, to Samsung, and then at Boxed as employee number 24, where she worked for the past 7 years to help scale it up to over 250 employees! After a year at Boxed Nitasha spent time learning about Pink Tax and Tampon Tax, having found that disposable razors for women was about 108% the cost of razors for men, even from the same manufacturer! We talk about how expensive it is to be a women in everyday life, even for essential items! And we talk about so many other great things! Nitasha would recommend that you stand up for what you believe in; if there are some value that you align with you can find ways to incorporate those with your professional life! Contact Nitasha: https://www.linkedin.com/in/nitasha-mehta/ --- Support this podcast: https://anchor.fm/the-reset-podcast/support

Joining us today at Maximal Being Fitness, Nutrition, and Gut Health is Nitasha Strait, a licensed marriage and family therapist, a certified sex therapist, an AAMFT approved supervisor, and also owner and CEO of The Better You Institute.Topics - Couples' Therapy- Hormones- Opening to your partner about kinks- Marriage- Volume of the ejaculate - Importance of communicationDoc Mok an advanced GI doctor specializing in nutrition, gut health, and cancer. Joining him is the podcast's layman, Jacky P, smashing the broscience on this week's podcast. Their guestIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a differenceReach out to us at team@maximalbeing.comOr https://www.maximalbeing.com/site/contactFREE STUFF3 NUTRITION HACKS (that Your Doctor Won't Tell You) FREE e-book: https://www.maximalbeing.com/3-nutrition-hacksThe Perfect Human Diet: A FREE 5 part training video: https://www.maximalbeing.com/the-perfect-human-dietWE CAN HELP YOUSign-up for our Kombucha Course: https://www.maximalbeing.com/kombuchaThe Meal Prep Bootcamp Course: https://www.maximalbeing.com/offers/oGLXwoof/checkoutNeed a Sustainable Nutrition Solution for Gut Health: https://www.maximalbeing.com/sustainable-nutrition-solutionOur sponsorsEmerson Ecologics (10% OFF All Supplements): https://wellevate.me/maximal-beingiHerb supplement BDB5528 and receive 10% off your orders: https://www.maximalbeing.com/iherbResourceshttps://www.maximalbeing.comhttps://thebetteryouinstitute.com/SocialFacebook: https://www.facebook.com/maximalbeing/Twitter: https://twitter.com/maximalbeingInstagram: https://www.instagram.com/maximalbeings/Pinterest: https://www.pinterest.com/maximalbeing/Linked'in: https://www.linkedin.com/in/maximal-being-13a5051a1/YouTube: https://www.youtube.com/channel/UCi7KVUF8U-gfhOE1KSNAqIgSupport the show

Joining us today at Maximal Being Fitness, Nutrition, and Gut Health is Nitasha Strait, a licensed marriage and family therapist, a certified sex therapist, an AAMFT approved supervisor, and also owner and CEO of The Better You Institute.Topics - Couples' Therapy- Hormones- Opening to your partner about kinks- Marriage- Volume of the ejaculate - Importance of communicationDoc Mok an advanced GI doctor specializing in nutrition, gut health, and cancer. Joining him is the podcast's layman, Jacky P, smashing the broscience on this week's podcast.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a differenceReach out to us at team@maximalbeing.comOr https://www.maximalbeing.com/site/contactFREE STUFF3 NUTRITION HACKS (that Your Doctor Won't Tell You) FREE e-book: https://www.maximalbeing.com/3-nutrition-hacksThe Perfect Human Diet: A FREE 5 part training video: https://www.maximalbeing.com/the-perfect-human-dietWE CAN HELP YOUSign-up for our Kombucha Course: https://www.maximalbeing.com/kombuchaThe Meal Prep Bootcamp Course: https://www.maximalbeing.com/offers/oGLXwoof/checkoutNeed a Sustainable Nutrition Solution for Gut Health: https://www.maximalbeing.com/sustainable-nutrition-solutionOur sponsorsEmerson Ecologics (10% OFF All Supplements): https://wellevate.me/maximal-beingiHerb supplement BDB5528 and receive 10% off your orders: https://www.maximalbeing.com/iherbResourceshttps://www.maximalbeing.comhttps://thebetteryouinstitute.com/SocialFacebook: https://www.facebook.com/maximalbeing/Twitter: https://twitter.com/maximalbeingInstagram: https://www.instagram.com/maximalbeings/Pinterest: https://www.pinterest.com/maximalbeing/Linked'in: https://www.linkedin.com/in/maximal-being-13a5051a1/YouTube: https://www.youtube.com/channel/UCi7KVUF8U-gfhOE1KSNAqIgSupport the show

Joining us today at Maximal Being Fitness, Nutrition, and Gut Health is Nitasha Strait, a licensed marriage and family therapist, a certified sex therapist, an AAMFT approved supervisor, and also owner and CEO of The Better You Institute. Topics - Sex as a topic- Gender- Ethical non-monogamy- Physiologic sexual dysfunction versus psychosocial sexual dysfunction- Sexual compatibilityDoc Mok an advanced GI doctor specializing in nutrition, gut health, and cancer. Joining him is the podcast's layman, Jacky P, smashing the broscience on this week's podcast. Their guest If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a differenceReach out to us at team@maximalbeing.comOr https://www.maximalbeing.com/site/contactFREE STUFF3 NUTRITION HACKS (that Your Doctor Won't Tell You) FREE e-book: https://www.maximalbeing.com/3-nutrition-hacksThe Perfect Human Diet: A FREE 5 part training video: https://www.maximalbeing.com/the-perfect-human-dietWE CAN HELP YOUSign-up for our Kombucha Course: https://www.maximalbeing.com/kombuchaThe Meal Prep Bootcamp Course: https://www.maximalbeing.com/offers/oGLXwoof/checkoutNeed a Sustainable Nutrition Solution for Gut Health: https://www.maximalbeing.com/sustainable-nutrition-solutionOur sponsorsEmerson Ecologics (10% OFF All Supplements): https://wellevate.me/maximal-beingiHerb supplement BDB5528 and receive 10% off your orders: https://www.maximalbeing.com/iherbResourceshttps://www.maximalbeing.comhttps://thebetteryouinstitute.com/SocialFacebook: https://www.facebook.com/maximalbeing/Twitter: https://twitter.com/maximalbeingInstagram: https://www.instagram.com/maximalbeings/Pinterest: https://www.pinterest.com/maximalbeing/Linked'in: https://www.linkedin.com/in/maximal-being-13a5051a1/YouTube: https://www.youtube.com/channel/UCi7KVUF8U-gfhOE1KSNAqIgSupport the show

Joining us today at Maximal Being Fitness, Nutrition, and Gut Health is Nitasha Strait, a licensed marriage and family therapist, a certified sex therapist, an AAMFT approved supervisor, and also owner and CEO of The Better You Institute. Topics - Sex as a topic- Gender- Ethical non-monogamy- Physiologic sexual dysfunction versus psychosocial sexual dysfunction- Sexual compatibilityDoc Mok an advanced GI doctor specializing in nutrition, gut health, and cancer. Joining him is the podcast's layman, Jacky P, smashing the broscience on this week's podcast. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a differenceReach out to us at team@maximalbeing.comOr https://www.maximalbeing.com/site/contactFREE STUFF3 NUTRITION HACKS (that Your Doctor Won't Tell You) FREE e-book: https://www.maximalbeing.com/3-nutrition-hacksThe Perfect Human Diet: A FREE 5 part training video: https://www.maximalbeing.com/the-perfect-human-dietWE CAN HELP YOUSign-up for our Kombucha Course: https://www.maximalbeing.com/kombuchaThe Meal Prep Bootcamp Course: https://www.maximalbeing.com/offers/oGLXwoof/checkoutNeed a Sustainable Nutrition Solution for Gut Health: https://www.maximalbeing.com/sustainable-nutrition-solutionOur sponsorsEmerson Ecologics (10% OFF All Supplements): https://wellevate.me/maximal-beingiHerb supplement BDB5528 and receive 10% off your orders: https://www.maximalbeing.com/iherbResourceshttps://www.maximalbeing.comhttps://thebetteryouinstitute.com/SocialFacebook: https://www.facebook.com/maximalbeing/Twitter: https://twitter.com/maximalbeingInstagram: https://www.instagram.com/maximalbeings/Pinterest: https://www.pinterest.com/maximalbeing/Linked'in: https://www.linkedin.com/in/maximal-being-13a5051a1/YouTube: https://www.youtube.com/channel/UCi7KVUF8U-gfhOE1KSNAqIgSupport the show

Where fashion is all about fun and comfort and more importantly bring happiness that's the definition of styling has been portraying by Nitasha Gaurav. About Nitasha - After her formal education in fashion from the London College of Fashion and Fashion Institute of Technology, New York, Nitasha Gaurav started working for Femina India, where she later became the fashion editor. But it was her collaboration with Ranveer Singh as a personal stylist that brought her under the limelight. She is the method behind his madness and is responsible for all the audacious, outlandish looks he effortlessly carries on and off the red carpet. The stylist has redefined men's fashion in India by blurring gender-specific norms of dressing. From flirting with bold colours to making waves with print-on-print ensembles, Gaurav doesn't believe in playing by the rule book. In a detailed interview with the Peacock Magazine, Nitasha talks about her muse, inspiration and the trend we cannot get enough off. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Today we're hearing an incredibly inspiring story from Nitasha Mehta, a woman I met in New York who works in the CPG space for a company called Boxed. And why I wanted to share this story with you is to show you how much impact you can create in the world, even without jumping straight into starting a business. I think it's an important reminder that you can create significant impact at your place of employment; with resources and support at your fingertips.Nitasha's an experienced digital marketer with over 15 years of expertise in e-commerce, product marketing, CRM, and shopper marketing. She currently heads up CPG Brand Partnerships at Boxed, working directly with over 60 CPG brands. She's extremely passionate about technology and equal opportunity, and she launched the RethinkPink initiative at Boxed--which led to Boxed becoming the first and only US retailer to take a stand against gender pricing inequities. She has also been involved with legislation and has testified in states that have introduced bills to repeal the Tampon Tax, 3 of which went on to repeal the tax, as well as joined Congresswoman Jackie Speier in her Pink Tax Repeal Act.I'm so inspired, and I hope you are too.LINKS WE MENTION:Nitasha's Instagram Nitasha's LinkedInFemale Startup Club's InstagramDoone's InstagramDoone's TikTokIn sponsorship with Zyro, easiest to use website builder and eCommerce platformIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com

On episode #58 of the 2B Bolder Podcast, Nitasha Chopra, the Chief-of-Staff and Director of Edge Execution Office for the Internet of Things Portfolio Engineering Team at Intel Corporation, shares her career journey. From dreaming of becoming a doctor early in life to shifting and diving into tech as a software engineer and building the successful and challenging career, she has today. She shares her personal need to be uncomfortable and her love of calculated risks and encourages others to lean into growth opportunities. While she is currently working towards her alternative executive MBA Program, PLD from Harvard Business School, being a mom, and having a full-time job might be overwhelming for some, but Nitasha embraces the challenges and, in fact, excels under pressure. Learn her secrets to success and why she is so passionate about helping other women succeed. Tune in for a great discussion from a woman who is not only incredibly driven and intelligent but also down-to-earth, compassionate, and kind.Connect with Nitash Chopra on LinkedInBooks recommended include: The AlchemistHow will you measure your lifeThe 2B Bolder Podcast provides you first-hand access to some amazing women. Guests will include women from leading enterprise companies to startups, women execs, coders, account execs, engineers, doctors, and innovators.Listen to 2B Bolder for more career insights from women in tech and business Support the show

Nitasha Manchanda is a genetic scientist, a mother, a wife, a gardener and the creator and host of a podcast series entitled The Indian Edit – exploring the inspiring lives of women of the Indian diaspora – living everywhere from Boston, where Nitasha now makes her home, to Germany, Canada, and even returned to India. Subtitled conversations with innovators in design, culture, and entrepreneurship, The Indian Edit launched in May of 2018. While the podcast is not plant-focused, as a gardener herself - from a family of scientists (including a beloved botanist aunt) and gardeners - Nitasha‘s perspective as host of The Indian Edit is a beautiful illustration of how we all - from spice company founders to sari designers, to photographers - take the vocabulary of our landscapes and plants of origin into the rest of our lives with us, no matter where we go. For Nitasha, that is building (and growing) a creative bridge back to India. Listen in! Cultivating Place now has a donate button! We thank you so much for listening over the years, and we hope you'll support Cultivating Place. We can't thank you enough for making it possible for this young program to grow even more of these types of conversations. The show is available as a podcast on SoundCloud, iTunes, Google Podcast, and Stitcher. To read more and for many more photos please visit www.cultivatingplace.com.

Hawai'i Is My Haven: Race and Indigeneity in the Black Pacific (Duke UP, 2021) maps the context and contours of Black life in the Hawaiian Islands. This ethnography emerges from a decade of fieldwork with both Hawaiʻi-raised Black locals and Black transplants who moved to the Islands from North America, Africa, and the Caribbean. Nitasha Tamar Sharma highlights the paradox of Hawaiʻi as a multiracial paradise and site of unacknowledged anti-Black racism. While Black culture is ubiquitous here, African-descended people seem invisible. In this formerly sovereign nation structured neither by the US Black/White binary nor the one-drop rule, non-White multiracials, including Black Hawaiians and Black Koreans, illustrate the coarticulation and limits of race and the native/settler divide. Despite erasure and racism, nonmilitary Black residents consider Hawaiʻi their haven, describing it as a place to "breathe" that offers the possibility of becoming local. Sharma's analysis of race, indigeneity, and Asian settler colonialism shifts North American debates in Black and Native studies to the Black Pacific. Hawaiʻi Is My Haven illustrates what the Pacific offers members of the African diaspora and how they in turn illuminate race and racism in "paradise." Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/african-american-studies

Hawai'i Is My Haven: Race and Indigeneity in the Black Pacific (Duke UP, 2021) maps the context and contours of Black life in the Hawaiian Islands. This ethnography emerges from a decade of fieldwork with both Hawaiʻi-raised Black locals and Black transplants who moved to the Islands from North America, Africa, and the Caribbean. Nitasha Tamar Sharma highlights the paradox of Hawaiʻi as a multiracial paradise and site of unacknowledged anti-Black racism. While Black culture is ubiquitous here, African-descended people seem invisible. In this formerly sovereign nation structured neither by the US Black/White binary nor the one-drop rule, non-White multiracials, including Black Hawaiians and Black Koreans, illustrate the coarticulation and limits of race and the native/settler divide. Despite erasure and racism, nonmilitary Black residents consider Hawaiʻi their haven, describing it as a place to "breathe" that offers the possibility of becoming local. Sharma's analysis of race, indigeneity, and Asian settler colonialism shifts North American debates in Black and Native studies to the Black Pacific. Hawaiʻi Is My Haven illustrates what the Pacific offers members of the African diaspora and how they in turn illuminate race and racism in "paradise." Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Hawai'i Is My Haven: Race and Indigeneity in the Black Pacific (Duke UP, 2021) maps the context and contours of Black life in the Hawaiian Islands. This ethnography emerges from a decade of fieldwork with both Hawaiʻi-raised Black locals and Black transplants who moved to the Islands from North America, Africa, and the Caribbean. Nitasha Tamar Sharma highlights the paradox of Hawaiʻi as a multiracial paradise and site of unacknowledged anti-Black racism. While Black culture is ubiquitous here, African-descended people seem invisible. In this formerly sovereign nation structured neither by the US Black/White binary nor the one-drop rule, non-White multiracials, including Black Hawaiians and Black Koreans, illustrate the coarticulation and limits of race and the native/settler divide. Despite erasure and racism, nonmilitary Black residents consider Hawaiʻi their haven, describing it as a place to "breathe" that offers the possibility of becoming local. Sharma's analysis of race, indigeneity, and Asian settler colonialism shifts North American debates in Black and Native studies to the Black Pacific. Hawaiʻi Is My Haven illustrates what the Pacific offers members of the African diaspora and how they in turn illuminate race and racism in "paradise." Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/native-american-studies

Hawai'i Is My Haven: Race and Indigeneity in the Black Pacific (Duke UP, 2021) maps the context and contours of Black life in the Hawaiian Islands. This ethnography emerges from a decade of fieldwork with both Hawaiʻi-raised Black locals and Black transplants who moved to the Islands from North America, Africa, and the Caribbean. Nitasha Tamar Sharma highlights the paradox of Hawaiʻi as a multiracial paradise and site of unacknowledged anti-Black racism. While Black culture is ubiquitous here, African-descended people seem invisible. In this formerly sovereign nation structured neither by the US Black/White binary nor the one-drop rule, non-White multiracials, including Black Hawaiians and Black Koreans, illustrate the coarticulation and limits of race and the native/settler divide. Despite erasure and racism, nonmilitary Black residents consider Hawaiʻi their haven, describing it as a place to "breathe" that offers the possibility of becoming local. Sharma's analysis of race, indigeneity, and Asian settler colonialism shifts North American debates in Black and Native studies to the Black Pacific. Hawaiʻi Is My Haven illustrates what the Pacific offers members of the African diaspora and how they in turn illuminate race and racism in "paradise." Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/anthropology

Hawai'i Is My Haven: Race and Indigeneity in the Black Pacific (Duke UP, 2021) maps the context and contours of Black life in the Hawaiian Islands. This ethnography emerges from a decade of fieldwork with both Hawaiʻi-raised Black locals and Black transplants who moved to the Islands from North America, Africa, and the Caribbean. Nitasha Tamar Sharma highlights the paradox of Hawaiʻi as a multiracial paradise and site of unacknowledged anti-Black racism. While Black culture is ubiquitous here, African-descended people seem invisible. In this formerly sovereign nation structured neither by the US Black/White binary nor the one-drop rule, non-White multiracials, including Black Hawaiians and Black Koreans, illustrate the coarticulation and limits of race and the native/settler divide. Despite erasure and racism, nonmilitary Black residents consider Hawaiʻi their haven, describing it as a place to "breathe" that offers the possibility of becoming local. Sharma's analysis of race, indigeneity, and Asian settler colonialism shifts North American debates in Black and Native studies to the Black Pacific. Hawaiʻi Is My Haven illustrates what the Pacific offers members of the African diaspora and how they in turn illuminate race and racism in "paradise." Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

Hawai'i Is My Haven: Race and Indigeneity in the Black Pacific (Duke UP, 2021) maps the context and contours of Black life in the Hawaiian Islands. This ethnography emerges from a decade of fieldwork with both Hawaiʻi-raised Black locals and Black transplants who moved to the Islands from North America, Africa, and the Caribbean. Nitasha Tamar Sharma highlights the paradox of Hawaiʻi as a multiracial paradise and site of unacknowledged anti-Black racism. While Black culture is ubiquitous here, African-descended people seem invisible. In this formerly sovereign nation structured neither by the US Black/White binary nor the one-drop rule, non-White multiracials, including Black Hawaiians and Black Koreans, illustrate the coarticulation and limits of race and the native/settler divide. Despite erasure and racism, nonmilitary Black residents consider Hawaiʻi their haven, describing it as a place to "breathe" that offers the possibility of becoming local. Sharma's analysis of race, indigeneity, and Asian settler colonialism shifts North American debates in Black and Native studies to the Black Pacific. Hawaiʻi Is My Haven illustrates what the Pacific offers members of the African diaspora and how they in turn illuminate race and racism in "paradise." Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/american-studies

It's been one year since the Atlanta-area spa shootings that claimed eight lives, six of whom were Asian women. Guest host Elise Hu reflects on the event with Nicole Chung, author of the memoir All You Can Ever Know and a contributing writer for The Atlantic. They discuss their own experiences and the unprecedented violence that Asian Americans—especially Asian American women—are facing. Plus, are tech TV shows about failures and scams a worthy critique or part of the problem? Elise and Nitasha Tiku, tech culture writer for the Washington Post, discuss the latest TV adaptations of tech scandals: WeCrashed, Super Pumped, and The Dropout. Then, a game of 'Who Said That?' with Nitasha's friend and colleague Heather Kelly.You can follow us on Twitter @NPRItsBeenAMin and email us at ibam@npr.org.

We're reaching that time of year when the days shorten and we start to wonder if we'll get everything done we wanted to this year. In this season, many of us yearn for more balance in our daily routines and the second year of an ongoing global pandemic has made that feeling even more intense. What does balance even mean in this context and how can we cultivate it in ways that feed our collective desires for justice? In episode 143 of Imagine Otherwise, host Cathy Hannabach interviews Nitasha Tamar Sharma, whose scholarly, pedagogical, and creative work demonstrates the worldmaking possibilities that live at the intersections of movements for racial, gender, and sexual justice. In their conversation, Nitasha and Cathy chat about what balance means during a pandemic as well as across the course of interdisciplinary careers. Nitasha shares how she has learned to recalibrate her work and life to better align with the impact she wants to have on the world, including privileging holistic mentoring and collective care in how she approaches publishing and book promotion. Finally, they close out the episode with Nitasha's vision for forging solidarities that can extend beyond the present and into more just futures. Transcript and show notes: https://ideasonfire.net/143-nitasha-tamar-sharma

Nitasha joins the pod and we talk about the complexities of taking accountability, how it starts from childhood, leads to our work environment and relationships. We mention the apology languages and how we as people have to be okay with making mistakes and learning from them --- Support this podcast: https://anchor.fm/sarcastony/support

Nitasha is the Founder and communication director at WeeTalk - a global online public speaking program for children. She is also the founder Vice President of Smedley Speakers society, and Rural Toastmasters club, affiliates of the public speaking and leadership organization, Toastmasters International. She has designed and delivered public speaking workshops for young teens at public schools in New York, USA. Nitasha is a graduate of the Faculty of Design, CEPT University. Her career, spanning over 18 years involves design and management expertise of over 50 Raymond retail stores, all over India and some large corporate projects including a 200,000sft production plant for GlaxoSmithKline. A successful serial entrepreneur, she is also the principal designer and owner of New York-based "KidsArtbyNitasha" and "WeePaint", a sensory art program for children. She believes when equipped with the right tools and skills we can change FEAR to FUN! You can reach her @ tps://www.facebook.com/search/top?q=weetalk 2:15 WeeTalk's birth 7:35 Challenges faced 8:55 Importance of self-education 9: 45 About We talk 11:39 Importance of Public speaking 14:24 Top 3 silks an entrepreneur should have --- Send in a voice message: https://anchor.fm/chetanab/message

This week we're welcoming Nitasha Goel, the creator of The Cure Skincare. We learn all about how The Cure started as a retail shop for natural skin care products in Toronto, to becoming its own natural skincare brand based out of Hubbards, NS.  Nitasha shares how she ended up on the east coast, what surprised her about building a business in Nova Scotia, the distance she goes to source high-quality ingredients, and she shares plenty of skincare tips!   Connect with Nitasha & Shop The Cure at:  @thecureskincare.ca on Instagram thecureskincare.ca More at rivalandqueen.com

This week we're welcoming Nitasha Goel, the creator of The Cure Skincare. We learn all about how The Cure started as a retail shop for natural skin care products in Toronto, to becoming its own natural skincare brand based out of Hubbards, NS.  Nitasha shares how she ended up on the east coast, what surprised her about building a business in Nova Scotia, the distance she goes to source high-quality ingredients, and she shares plenty of skincare tips!   Connect with Nitasha & Shop The Cure at:  @thecureskincare.ca on Instagram thecureskincare.ca More at rivalandqueen.com

Welcoming Nitasha Carpenter✨ A hard working Mom to Finn, Widow, and, self love advocate. Nitasha has survive trauma but loosing her husband as her first major loss, her outlook is to take life and adapt to the changes. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Race, it's a crazy hot mess that needs unpacking. In this week's episode, I get the amazing Dr. Nitasha Tamar Sharma to join me on the podcast to help me unpack the mixed race experience. Because it's a crazy hot bed topic and I wanted to be greedy and discuss my own personal experience a bit more, there's no guest comedian on this episode.  Expert guest: Nitasha Tamar Sharma is a professor at Professor at Northwestern University. A comparative race studies scholar who offers an interdisciplinary, comparative, and ethnographic approach to the study of difference, inequality, and racism. The central goal of her teaching, research, and writing is to contest interminority racisms by ethnographically detailing existing models of cross-racial solidarities among nonWhite groups. By highlighting historical crossovers, comparative or relational racialization, and expansive political orientations, Sharma's work attempts to imagine liberated futures for all people.Nitasha Sharma is the author of Hawai'i is my Haven: Race and Indigeneity in the Black Pacific (Duke University Press, August 2021). She is also the author of Hip Hop Desis: South Asian Americans, Blackness, and a Global Race Consciousness. 

Not many know about the world of tech culture reporting, so I decided to dive deep into that world. On this episode of Black Tech Unplugged I interview Nitasha Tiku, tech culture reporter for the Washington Post. We go deep on her latest article for the Washington Post titled "Google's approach to historically Black schools helps explain why there are few Black engineers in Big Tech". You don't want to miss us getting down into the nitty gritty details of what went wrong (and right) with Google's partnership with HBCU's. Nitasha also shares how you can become a tech culture reporter (it's a little easier than you think) and *surprise* the lack of diversity in her field. She even offers to link with listeners who are interested in trying to become a tech culture report so use the links below to connect with Nitasha: Email: nitashatiku@washpost.com Twitter: www.twitter.com/nitashatiku Signal: 917-318-7531 Most importantly go read full show notes with links to her articles and the people mentioned in today's episode on https://blacktechunplugged.com/2021/03/11/ep-043-nitasha-tiku-unplugged/. ————————————————————————- Stay Connected with Black Tech Unplugged: Twitter: twitter.com/blktechunplged Instagram: instagram.com/blacktechunplugged Facebook: facebook.com/blacktechunplugged Linkedin: www.linkedin.com/blacktechunplugged Email: blacktechunplugged@gmail.com ————————————————————————- Use the hashtag #BlackTechUnplugged on IG & Twitter to discuss this & other episodes!

Welcome to Episode 11 of Remotely Renee. As always, thank you for your support and for coming back each week to listen in.This episode is epic! Renee begins the episode with her 2-Lit Crew taking a poll of what is their favorite basketball All Star Event. Everyone gives their opinion on why they chose their favorite event and also gives some ideas on what they would want to see with all star events between different sports.Then Renee surprises the 2-Lit Crew for Remotely Random with the The Hood Sorceress Christina, who gives them a gives everyone a glimpse into how the stars are aligned for each of them. She exposes the deep astrological signs of each of the 2-lit crew. Everyone is surprised by her complete accuracy about their love language.On Remote Scoreboard Paul talks workouts with Peloton. Peloton is working its way of the charts for Celebrity workouts and signings. Also on Remote Scoreboard, they talk baseball money and who should be the highest paid the across all sports?Finally All Star game or No All star game, everyone gives their opinion whether the players should or should not participate and their reservations.Dante Simpson is our Hero IRL talking about ESPAT and ESPAT TV. He gives some insight into his partnership with Ridgley Creative group and mixing gaming and e-sports content. He also talks bringing different cultural content to not only the sports world but also the e-sports world. Lastly he gives his goals for ESPAT in 2021 giving us a look into his great vision and excitement about the future.With Remotely Roses Nitasha Ali joins us to give out our roses this week. Nitasha is a teacher in Chicago who is also very big on TikTok and she gives Renee and the 2 –Lit Crew awesome clues to her Remote Roses pick. She also shares a great story about teaching the wonderful children in elementary school.Remote 1-on-1 Renee sits down with Brandon Copeland. Brandon talks about graduating from an Ivy League school and playing for the New England Patriots. He also expands on how he returned to his Ivy League school to teach a course on life. He gives his roses to his grandfather who was also in the league and understood how to nurture his love for the game and driving home the importance of getting his education.Remote Roots Snook tells of West Virginia’s greatest love story that gave birth to the HBCU that still stands today. She gives all the intricate details and sets the stage for a great black history event that tells how Institute, WV came to be. This story is packed with love, violence, wealth, and finally victory!Tune in to hear Snook school Renee and the 2-Lit Crew about West Virginia State University.Finally “Dear Basketball” …. Renee talks about her career and gives a big announcement that only Renee can share.Listen in to hear the rest of the show and please remember to rate, subscribe, and share with friends!Remote Random: 5:20Remote Scoreboard: 21:21Hero IRL: 31:06Remote Roses: 41:45Remote 1-on-1: 52:12Remote Roots: 59:00Produced by the Heartlent Group - https://www.heartlent.com/​​

In this podcast I interview Nitasha Kaul, a London based academic, writer and poet, about her new book "Future Tense". In addition to fiction, she writes and speaks about topics that cover the political economy, Bhutan, Kashmir, nationalism in India, gender and identity. Nitasha's first novel "Residue" was shortlisted for the Man Asian Literary Prize. "Future Tense" is her second novel.

Nitasha Buldeo is a Natural Medicine Doctor focused on performance health + mind & body wellbeing. As a Director of the Centre for Exceptional Human Performance, she is also the founder and CEO of Organic Apoteke, a vegan brand combining Ancient Wisdom & Modern Science to create skin care like no other.

I’ve been wanting to do a major interview with Amin Husain and Nitasha Dhillon for years. As the duo behind MTL+ Collective and organizers with Decolonize This Place, FTP, Gulf Ultra Luxury Faction (GULF), and other groups through the years, they’ve played an active role in pressuring New York’s art community and institutions to deal with the issues that have long been overlooked. Though well known for organizing with a focus on worker, indigenous, Black, Palestinian, and migrant rights, both Husain and Dhillon are also artists.In this wide-ranging, two-part conversation, I speak to Husain and Dhillon, who came to our studio back in May, before the murder of George Floyd and the Black Lives Matter protests that followed, about their lives, ideas, and what they think of an art community that is still grappling with notions of justice, freedom, and equality.Part one is a shorter 34-minute interview to introduce you to the pair and their lives, while part two (81 minutes) offers a closer look at their work and the various challenges they’ve faced with the Guggenheim Museum and the Brooklyn Museum, while offering some insights into what’s next.Instead of music for this episode, I’ve incorporated the sounds of various protests where I’ve encountered the pair, including the 2017 Anti-Columbus Day Tour at the American Museum of Natural History.Subscribe to the Hyperallergic Podcast on Apple Podcasts, or anywhere else you listen to podcasts.

I’ve been wanting to do a major interview with Amin Husain and Nitasha Dhillon for years. As the duo behind MTL+ Collective and organizers with Decolonize This Place, FTP, Gulf Ultra Luxury Faction (GULF), and other groups through the years, they’ve played an active role in pressuring New York’s art community and institutions to deal with the issues that have long been overlooked. Though well known for organizing with a focus on worker, indigenous, Black, Palestinian, and migrant rights, both Husain and Dhillon are also artists.In this wide-ranging, two-part conversation, I speak to Husain and Dhillon, who came to our studio back in May, before the murder of George Floyd and the Black Lives Matter protests that followed, about their lives, ideas, and what they think of an art community that is still grappling with notions of justice, freedom, and equality.Part one is a shorter 34-minute interview to introduce you to the pair and their lives, while part two (81 minutes) offers a closer look at their work and the various challenges they’ve faced with the Guggenheim Museum and the Brooklyn Museum, while offering some insights into what’s next.Instead of music for this episode, I’ve incorporated the sounds of various protests where I’ve encountered the pair, including the 2017 Anti-Columbus Day Tour at the American Museum of Natural History.Subscribe to the Hyperallergic Podcast on Apple Podcasts, or anywhere else you listen to podcasts.

In this episode, I have the great pleasure of interviewing Nitasha Syed. Nitasha is the founder of an organization called Unboxd. Unboxd helps to promote diversity within the STEM area through creative content. In this episode, we cover Nitasha's journey of getting started, the highs and the lows, and why it's so important to love what you're doing. Although Unboxd finished up last year, Nitasha is still continuing to execute on her mission to help increase diversity (especially with women and people of color) within STEM. She is now a mentor for startups in Pakistan. --- Send in a voice message: https://anchor.fm/everydaychangemakers/message

Tech companies in Silicon Valley are turning to Black employees and other workers of color to help them respond to Black Lives Matter protests nationwide. While some employees feel good about having their company’s ear, it also exposes tech's diversity problem at the top and how the burden of responding to racism often falls on workers of color, who may be jeopardizing their careers. Guest: Nitasha Tiku, tech culture reporter for The Washington Post You can read Nitasha's full story on this topic here.

In this episode, we sit down with the founder of The Cure Apothecary, a natural Canadian skincare brand. Nitasha shares with us her passion for everything skincare, her journey from boutique to skincare line to everything in between of maintaining beauty through mind and body. We go through the best skincare best practices and more!

My guest today, Nitasha Syed, studied computer science and is now works as a product manager. I was interested to find out how she came to computer science, her road to becoming a product manager, and how public speaking figures into it all. TEACH THE GEEK teachthegeek.com youtube.teachthegeek.com @teachthegeek (FB, Twitter) @_teachthegeek_ (IG)

For years, Google has flourished in large part because of its famously open internal structure. Leadership encouraged active and vocal communication between employees who held strong opinions or dissented with the company’s decisions. But over the past three years, that free-thinking atmosphere has become the breeding ground for deep divisions among Google’s workforce. Executive secrecy about controversial Google projects and a lack of unity on how to address charged political issues has steadily torn Google apart from the inside. On this week’s episode of the Gadget Lab podcast, Lauren and Arielle talk with WIRED senior writer Nitasha Tiku to discuss her cover story about Google’s three years of misery. Also in the news: WeWork files to go public and Apple responds to the controversy surrounding its batteries and right to repair. Show Notes: You can find Nitasha’s cover story here. Lauren’s story about iPhone battery swaps is here. And this is a good read on WeWork’s ambitions to “elevate the world’s consciousness.” Recommendations: Nitasha recommends “A Little Bit Alexis,” a song performed on season 5 of the TV show Schitt’s Creek. Arielle recommends a podcast called “The Anthropocene Reviewed” with John Green. Lauren recommends diving into season 3 of GLOW, which just became available on Netflix.  How to ListenYou can always listen to this week's podcast through the audio player on this page, but if you want to subscribe for free to get every episode, here's how: If you're on an iPhone or iPad, open the app called Podcasts, or just tap this link. You can also download an app like Overcast or Pocket Casts, and search for Gadget Lab. If you use Android, you can find us in the Google Play Music app just by tapping here. We’re on Spotify too. You can also download an app like Pocket Casts or Google Podcasts, and search for Gadget Lab. And in case you really need it, here's the RSS feed.https://www.wired.com/feed/podcast/gadget-lab We're also on Soundcloud, and every episode gets posted to wired.com as soon as it's released. If you still can't figure it out, or there's another platform you use that we're not on, let us know. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we speak to Nitasha Sarangi, who is an experienced graphic designer and an Art Therapy researcher. Nitasha talks about what sparked her interest in Art Therapy and how art can empower people to deal with issues like stress, grief, personal tragedy and more. She talks about the variety of art activities like drawing, pottery, music and movement that she uses in her workshops. She also elaborates on the science of Art Therapy and why it works. She also enlightens us on how she points her clients to clinical therapy where that may be more beneficial. We discuss the importance of teaching art as a core subject in school education. She shares how conducting Art Therapy workshops has made her a more empathetic designer. She shares her views about making art accessible and how natural it is to us as human beings. References: Nitasha’s Art Babblers initiative: www.artbabblers.com https://www.instagram.com/artbabblers https://www.facebook.com/artbabblers/

We revisited social media and discussed several different class readings and videos we were exposed to in those weeks. We evaluated the Netflix Black Mirror Episode and talked about how it relates to our world now, where we see this today, and how we all felt about the concept. We also spoke about Impressions Management and whether or not we felt it was dishonest or normal/acceptable. Later we compared our views on the Chinese social media score video. Finally, we revisited and discuss the social media debate done by class.

In this episode we talk to Nitasha Syed, the founder of Unboxd, a digital media company which aims to re-associate beauty and intelligence through the voices of inspiring women. Unboxd is on a mission to show girls that they didn't have to conform to the narratives that media has created and that they could be successful in STEM careers without having to compromise on their personalities. We talk to Nitasha about balancing a full-time job and running an early stage startup, growth strategies for digital media companies and the future of women in STEM.   For more information about Unboxd please visit: https://beunboxd.com/ For more information about our podcast please visit: https://immifounders.org

Taryn and Nitasha discuss Marwick and Lewis's "Media manipulation and disinformation online" and David Buckingham's "Do we really need media education 2.0?"

Join Stephenie on today’s show as she speaks with Brent McCord and Nitasha Sarin from Mindvalley. Brent McCord is a Master Certified Trainer and Transformation Specialist at Mindvalley. He’s an entrepreneur, consultant, trainer, coach, speaker, and game-changer! Brent is a life-long learner and committed to personal growth and transformation. He loves life and is excited… More »

Nitasha Tiku is a senior technology writer for WIRED. Her past work includes writing for Gawker, BuzzFeed, Inc, and The Verge. During this chat, we cover a lot of topics including:  -How Nitasha broke into journalism (and her advice for people who want to break into any creative field)  -Nitasha's observations about founders who do well -How Nitasha dealt with intense criticism and scrutiny (useful advice included) -Orgasmic meditation (yes, really)  -Nitasha's advice for slaying the green-eyes jealousy dragon  -and much more!  Say hi to Nitasha on Twitter or Instagram: @nitashatiku  Get show notes at www.behindthebrilliance.com

EP091 - Boxed Wholesale Head of Reengagement Nitasha Mehta An interview with Nitasha Mehta, Head of Reengagement and Boxed Wholesale. Boxed is bringing the wholesale club experience to e-commerce, is based out of Edison, NJ and has raised $132m in capital. In this episode we discuss Amazon's Whole Foods acquisition, disruption of CPG, private label, mobile, customer acquisition tactics, and customer retention tactics.  Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 91 of the Jason & Scot show was recorded on Wednesday June 29, 2017. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.   New beta feature - Google Automated Transcription of the show: Transcript Jason:  [0:25] Welcome to the Jason and Scott show this is episode 91 being recorded on Wednesday June 28th 2017 I'm your host Jason retailgeek Goldberg and as usual I'm here with your Coho Scot Wingo. Scot And Nitasha:  [0:40] See Jason and welcome back Jason Scott show listeners in this week show we have a very timely guest, nitasha Mehta is head of reengagement at boxed she previously held positions at Samsung in Amazon box is bringing the Wholesale Club experienced e-commerce based out of Edison New Jersey and is raised over $139 in Venture Capital welcome nitasha. Thank you. Jason:  [1:06] Soonest Natasha we always like to kick out these interviews by having our guest share a little bit about their background and and how they came into their current roles can you talk to us a little bit about how you got here. Scot And Nitasha:  [1:20] Sure, so I leave here and marketing at Fox I've been off for 2 years now which is been an amazing ride it's been really great to see Nvidia, be part of that tremendous growth that we've seen over the past two years. [1:45] Where in New Jersey part of, companies on Amazon on in Seattle on the content marketing team for Mobile Electronics, both been in the e-commerce and retail space for quite some time it seemed like a natural extension to. I joined by a couple years ago and really excited to be part of the team. Jason:  [2:14] Pretty cool and you have sort of the unique title how did you arrive at that title. Scot And Nitasha:  [2:21] Sure thought of Engagement really has a few different facets, my main focus is really customer retention and so hyper focus on customer really trying to understand how to find the light messages and promotion, for a customer at the right time until about one hundred percent of my focus, an email and push notifications are some of the channels that I meant along with programmatic direct mail and polka Matic display. I'm so if a pre-owned Compass Bohemian title for the customer experience. Jason:  [3:04] Very cool and I always is it I was like it when you invent your own titles so then you can be the the the absolute industry Guru of that title. Scot And Nitasha:  [3:16] Absolutely tell us a little bit more about what you did Amazon, sure so I managed a couple of our Mobile Electronics, Sanders and campaigns and so worked really closely with apple and Nike on MP3 players and GPS watches as well as Garmin and TomTom not going, population in 2010 Pacific or GPS devices, and though many of our on-site popcorn campaigns on the pop form as well as email probably manage over 100, weekly campaigns across multiple different brands and inventors Regal how. What do you think about Nike selling on Amazon since you can work for them on the device side maybe you have a point of view on on shoes. Yes but we home yet actually I'm actually not sure if if not user icon shoes yet but we were the first category with an Amazon to bring them on Direct, we had a relationship with with, GPS devices and so when they launched their campaign with TomTom we were able to bring them on which was really exciting at that point but to bring on the he has a venue one of the first category to do so. [4:46] And then how about a Samsung what did you do over there. I was on the Punic marketing team for tablet and so it's kind of on the opposite end of the spectrum working with Amazon as one of our customers and so Amazon was one of our largest suppliers, of iron tablets on other work today cuz they would Best Buy and Walmart on the channel marketing side. Managed promotions for tablets and this was also in 2012 when tablets, they still are but when tablets are really On The Rise and was a really exciting place to be at that time. Then see if it boxed for two years imagine you seen some pretty crazy growth were you like me were you in the first handful of employees. Boxed is only a couple years old right. That were about three years old I'm almost four actually and I started when we were almost. I would say and since then we've. More than quadrupled so tremendous girls were already running out of space at our third office and so it's been a really exciting ride to you there from you know the very early days. Free Colts and then does your role change or you've held the same role and just kind of taking over more and more pieces. Yeah I started in this little a lot of what I've done in the past really like me to. [6:23] Focus on being gagement in particular and so if I go so slow I've been taking on more over the past couple years and I also have a, rebagg ball and thunder marketing for work very closely with many of our Brands and suppliers that box as well. So so imagine boxed has like a typical retail that category teams and all that kind of stuff and even relations you guys have a fun center or is that, you don't do any of your phone that it's kind of 3 p.m. or something. No we do have our own system in it and you have 4 at Sears across the country and so we recently just launched our fourth in Dallas, a few months ago International in the contiguous 48 states. Are these kind of Amazon 1.2 million square feet kind of Caesar these are iMagic pile of it smaller a little bit smaller that we're pretty close. Jason:  [7:29] Nice and for listeners that maybe aren't totally familiar with box but I what's the how do you describe the the value prop with the elevator. Scot And Nitasha:  [7:38] Sure, and once on the last where the online mobile version of your wholesale Shopping Club but we don't have any membership fees and we have free shipping so anything that you normally go to the Wholesale Club on, and spend your entire Saturday shopping we will deliver on average in two days you and all your books eyes. As favorite. Jason:  [8:07] Don't you imagine the answers both but do you feel like are you primarily trying to take visits away from, Costco and Sam's Club so you're getting people to recreate that brick-and-mortar experience online or are you you trying to take visits away from Amazon or maybe Prime Pantry. Scot And Nitasha:  [8:26] I think it's Holloway coexist with all four, Costco fans and DJ's they don't have a strong online presence if they're putting a lot of focus on and so we also are targeting Millennials that may not necessarily, not on the ferry started shopping at his Wholesale Club yet and so. City dwellers and Millennial moms for example are really a huge Target of ours and and. A new that we can coexist with all four of these other retailers. Jason:  [9:06] Got you in what are the things that somewhat unique about the club stores that some listeners may be very familiar with and others might not is they tend to have different product configurations then art. Typically sold. [9:21] At what grocery stores or or even that are sold in Amazon Pantry so you know you might have A4 pack or an 8-pack, on a grocery store shelf and you might have 104 count in the club club store so we tend to call those Club packs is boxed primarily offering Club packs is that, are you getting the same configurations or something in between what's the. Scot And Nitasha:  [9:44] Yeah so we primarily focus on Club packs or the Bahamas you and so we work very closely with our suppliers on, customized packaging Pacific to eat, but still you know what's in the Fun Pack. Jason:  [10:01] Got you and is it has it been difficult like I I know traditionally in the old days Costco has a lot of Leverage I mean you know with a very small store account there the second largest retailer in the US. [10:14] I feel like they used to have these. These kind of draconian vendor agreements where they were the only ones that were allowed to carry a particular configuration so they had exclusivity on this card packs art are you finding it that's less true today or are you you getting. [10:29] That's like like a slightly different version of Quebec or how is that working are you. Scot And Nitasha:  [10:33] Yes yes, spell largely true what we do is negotiate a slightly different variation or size count for the econ version and so we wouldn't necessarily get a soda. cut exact size but we would have this form or variation different packaging specific for us. Jason:  [10:57] Got it in in in general is are you finding like is a big part of your value proposition. The value of the products that because they're buying, Club PacSun you're encouraging them to get a bigger cart that you're able to offer really aggressive pricing or is it the convenience and not having a slap all that big stuff from the store and to the car and all those sorts of things like what what what are the primary things that you think are really driving consumers to use you. Scot And Nitasha:  [11:26] I said was definitely convenient but I would say that's probably one of our, biggest differentiator is and trampolines that are not having for Lego these bolt size 3 six packs of paper towels home especially for myself living in your, I need to go around the corner to CVS every other day for items but I can just buy one time and had to deliver and open Venus was definitely one of our biggest value Problem by overall, we don't strive to be the cheapest prices online but the value of having the Club Vive, RX delivered to your door and not having to pay the annual membership fee is huge Michael. Imagine you being an ex Amazon person and you guys are in the kind of cpg category with a lot of your offerings what did you think about the whole Whole Foods Amazon acquisition any thoughts on. Hey I thought it was brilliant and it was 1030 now. Solution they haven't really nailed down the flash category I'm gone fast food. Growing but doesn't have the brand yet and so I think this really helps them and help them gain credibility within the fresh-faced and I'm usually beneficial cuz. [13:00] Because Whole Foods generally have a ton of presence of any and digital and for listening they're really going to help each other and. Smart across-the-board. [13:14] And then um the Amazon does have an offering it's it's left I found a lot of people don't know about it and it's kind of under serve but it's the Prime Pantry, and it seems like that kind of is there trying to solve, yeah kind of some more problem you guys are with a very different kind of a mechanism I've tried it before and it's like this weird gamification of fun the box and it's like hard to connect. So it's a lot of work it felt like to kind of like Phil the boxing and going to optimize it. You feel like you guys have a bit of a white space from Amazon that they haven't really solved the what you're doing or is there some overlap. Yeah it's a tough I think so I think Prime Pantry and doesn't it's like you mentioned has a brand awareness, have a very unique brand effect and the fact that we only focus on full and so that's her name differentiator from you, time pantries yet Enough full disclosure I'm a customer we will use it at my office so we have a startup and. Yeah it's the food is great for for that. My family is not quite big enough to eat it that much but booked through the guys have that it works great in an office of 20 people you know we get our and then ordering is is really nice to see you guys have done a good job of. Be able to reorder things. Jason:  [14:38] And for lizards that don't know Scot goes through a lot of snacks so that that's that's a meaningful. Scot And Nitasha:  [14:43] They were perfect for you, and B videos is the flying a huge focus of ours as well and so he's a pretty significant portion of our business that's dedicated to start up like yours. Jason:  [15:01] Nice I want to dive just a little bit more into how how you're interacting with Brands and how they view you the one thing on that last question I actually think you're. [15:13] Prime Pantry is almost the opposite of you write like the pantry is really. [15:19] A way for Amazon to sell the small packs and entice the customer to bundle enough small packs together that it's cost effective to ship them. And you're you're selling the big packs which are the things that Amazon normally is willing to sell as eaches even even on there. [15:36] They're the normal website if you will but. Honesty Bee Gees I think one of the interesting things that happen is when when Amazon announced the Whole Foods deal all the immediate talk is how that affects retailers right and you know who which retailers are most likely to be disrupted by by this new Force but I feel like there's been this, the secondary realization, did it's really a big wake-up call for the cpgs that may not have had very much focus on digital right so your. Your Procter & Gamble are Unilever or you know Kindle car for those folks, you know less than 1% of grocery is digital you know you're overwhelming largest customers are predominantly brick-and-mortar and so you know while you're starting to deal with digital it's for a tiny part of your business and now suddenly. You have the threat that that I can a very significant player could be disrupting your category with digital and so I wonder, like do you see that that will you know potentially make some of your your brand Partners more digitally Savvy and maybe more open to, trying things digitally with with folks like yourselves like I could almost imagine that that's a favorable trend for you. Scot And Nitasha:  [16:54] Yeah absolutely and I think we've started to see that Trend over the past few years to the fact that many Brands now have a shopper marketing team but are largely focused on digital, I live in joy tea of my contacts that I have you, contact conversations with our phone that Shopper marketing team and their. Much savvy are there in they were you know. Four or five years ago and I'm so I already started to see that Trend shifts and I completely agree I think especially with this whole foods deal it will continue to grow in that direction and more. Jason:  [17:38] The absolutely, you don't want of the interesting things insert a traditional Shopper marketing there there's a lot of tactics in addition to getting the product on the shelf that are commonly used right like so there's lots of merchandising in Coop and Brands paying for. And positioning in sampling in and we see some of that, on on the Amazons in Walmart's of the world is that something that boxed is doing today in terms of like offering digital promotional opportunities for for brands or is that something you're you'll consider as you you advance. Scot And Nitasha:  [18:13] No it's actually something that we are already offering which we probably started about a year-and-a-half ago and so we probably, oh and enjoy these are real estate on both of our site as well as our ass. And we called many of the placement of virtual and caps and so no at a play on the freaking water and cat food but, definitely in English. And excitement and engagement over these placement over the past year as well which which continues with that trend of Brands moving becoming more more digitally body. Recool the one of the the trends at Costco I don't know about the other clubs but they have the Kirkland brand which is which is their private label and. And I don't know where it started but it's become quite popular and they sell Auntie mall and that's primarily what they sell is that private label. I think Amazon is actually sells Kirkland it's odd it's kind of taking a life of its own and it's one of the they sell more Kirkland online than Costco does. Los customer you guys I really like you guys have a similar offering called Prince and spring maybe tell us a little bit about the rationale of that and how is that going. [19:33] So if the really started off with just paper towels and toilet paper so two in the fact that he's package good that everyone needs an Zen, there's huge opportunity there and really being into stop there and our category that's really dominated by another down even the Sherman and so we started that. A couple years ago and has expanded the printing spring assortment free significance and it's a huge Focus for the company the team has been. Growing pretty rapidly and now we offer everything from toilet paper to flushable wipes to hangers and most recently it was only just launched, coffee and so both ground and whole bean coffee all Source locally. And it's if it's not stopping there we're watching chemo and moving into the food and beverage States as well and so is definitely a huge Focus for us. And I know she have one of things we love in our office is K-Cup coffee and but it's quite expensive in and noticed your private label is almost like half price of, what other offerings are which is which is nice. And it and it tastes good, okay on the so Jason and mentioned you know the brands and in the things do they eat. [21:09] How do you navigate having that private label when you're also trying to get the sharman's in the bounties on the side I met you the good news is you're not the first kind of. Company to do this so I guess it's pretty well-read and ground for him. Yeah I really just increases over all share with in that category we haven't seen any kind of libation going either way and so again you know I think there is. There are products that are recognizable that you would always want, I'm to partner with and and a sore on our site but if we can offer a different selection a different place with wood, in terms most likely Target a different type of customer your that's really are our strategy that. Jason:  [21:58] Got it so I love the fact that you're you're competing with traditional clubs. In the digital space because I fear going to talk about Costco in particular like they're very admirably retail or they do a lot right so I'm really not trying to pick on them but I freakin called them the biggest digital Luddite in the retail industry. I think it's very overt like I think they've just made a strategic decision. We don't want to be digital we don't want to give the customer any reason not to visit our stores and why lie. [22:33] Can kind of understand that sentiment like ice you know I and I suspect most of our listeners on the digital podcast probably feel like that somewhat short-sighted but In fairness to them it hasn't really shown up on their balance statement yet so. But what's interesting there model is sell stuff at the lowest margin possible they're super aggressive on price and their primary profit driver is those Club memberships. You guys obviously aren't doing the membership and that's one of your value props is get those Club packs and get that convenience without the membership. Bed so I presume you have to make more money selling the goods and then you have this this really inconvenient cost that we all struggle within e-commerce which is shipping. So [23:23] Like do you guys have any strategies for keeping the the shipping costs under control I mean I know it feels like that's a ever-increasing. Cause we talk a lot on the podcast about the fact that e-commerce is growing at like 20 to 30% and the shipping guys capacities growing it like 8% and so there a. They're constrained commodity and what they're doing is there charging more for their service as a result. Scot And Nitasha:  [23:48] What does, we offer free shipping on all orders over 49 so that definitely helps with the shipping fees and then on top of that the majority of our orders, the average order size is 9 - 10 items so we are stuck up service our customers are. [24:19] Play higher than an Amazon sample or the typical or sides or just one or two products are order which does largely affect shipping but because that were able to eat shipping costs low. Jason:  [24:33] Gotcha and I guess one of the things that somewhat surprised me. [24:40] Based on your category in the types of items that customers get from you I almost would have expected to see some sort of subscription service and I know Scott mentioned you have really convenient reorder service but if you guys ever you know. [24:53] Like is that an over decision you made not to do some scription and says that something that could be in the roadmap what's the scoop on subscriptions. Scot And Nitasha:  [25:01] Potentially be on the road that is something that we have considered especially for certain items but. Customers into typically reorder like baby next absolute spend baby products for subscription type of service and so that only something like thinking about. [25:21] I may be remembering this wrong but when boxed first launched my recollection is was kind of a mobile app only kind of a thing and then later the desktop was added and again maybe I misremember yet, but kind of curious about that mix of of mobile and desktop, again I kind of like the desktop version cuz usually I'm doing it when I'm at work and I can kind of like, see the product better in that kind of thing but any interesting insights you can share what you guys have learned there. Definitely the launch of the mobile app for mobile first and also. Attack company first and so the majority of our employees are actually on the tax team. The innovator and improving Dorothy experiences while I was excited. And so we launched shortly thereafter. The first years mobile is the majority of purchase it. And the letters how many of our customers prefer to shop through the source of the app the app is really is a convenient option I personally love using the app for me order items, simple to put process reorder and so I think, you're having both options really great for a different use cases. [26:57] And then you know I mentioned earlier and you said this is kind of growing part but the kind of a b2c and B2B element. Did you guys start leaning into the B2B when you kind of saw how people were using things or or tussle bit more about that kind of how that came to be in in anything you can share on mix or anything would be interesting. Stressful that continue growing our business. Meet by the natural extension of epoxy started as a beauty popcorn but because you are stuck up service and deliverable and our own office manager or just the front, LIRR employees I really am from cartoons and truly, is our employees love the snacks in the Beverages and we need the paper towels in the toilet paper it just seemed like a natural extension and now that team has been curling pretty, pretty quickly as well for the past year the huge Focus for us this year and in 2018. Yeah I imagine that it's kind of where we also use you guys for a funeral off the office supplies again the kind of packaging is good as is that kind of where, those got out at imagine before you saw the business side there wasn't a lot of the office stuff. Right yet you continue to add a lot more selection within the office based off as we start to it as we continue to build out that part of our business. [28:33] Wrinkle. Jason:  [28:34] I love that strategy like the more Tech Guys you higher than more snacks yourself. Scot And Nitasha:  [28:39] Very true it's hard to keep snacks in stock at our office. Jason:  [28:51] Hopefully that permit person has a good promo code. Scot And Nitasha:  [28:54] Exactly. Jason:  [29:02] So going back to the very beginning of our conversation reengagement like one of the. [29:09] The huge challenges for all online retailers in particular 84 PurePlay online retailers is, customer acquisition right and I think of sort of the big big player and in the space for the last couple years has been Jet and you know they famously spent, a fortune on each customer in terms of active acquisition cost what's your strategy around acquiring customers and driving that customer value are there any particular tactic sure, you're relying on and any that have been predicted successful. Scot And Nitasha:  [29:44] Sorry we pretty much, across the board in terms of acquisition and retention but specifically acquisition-related focus on TV we launched our first, ad campaign, the beginning of last year and then we launched another one towards the end of the year I'm working on the 3rd right now as well at Subway has been really. I'm really surprised MC Market and so really you know building on the Branded dolphin and having that constant exposure in key markets and then print has been used for us in terms of acquisition so, somewhere to check that is invested a time and direct mail and print we're also focusing quite a bit on that in terms of opposition. Jason:  [30:35] Done at night I can majun Subways particularly clever because you know one one large segment of Shoppers that have kind of excluded from the the brick-and-mortar club folks are our folks that don't use that car. Scot And Nitasha:  [30:49] Exactly. Jason:  [30:54] Yeah so it's interesting you just mentioned a lot of a sort of old-school old-world advertising techniques and I almost wonder in some ways. For Pure digital play like you know your tendon running a lot of companies that are predominantly doing digital marketing if you know some of the. The print stuff could potentially be less crowded these days and so the I don't know the signal-to-noise ratio for that kind of campaign could almost be better than it used to be. Scot And Nitasha:  [31:20] I agree and that's what we're seeing as well we still have a huge focus on digital Facebook it's probably one of our largest and channels in terms of opposition but. Agreed and turn the prince and then even some of some other channels that are starting to come back that aren't necessarily a saturated such as SMS. Is also accused opportunity more suffering gagement but. I do see a trend of some of these older. More mature Channel coming back and playing in a very saturated space which is digital right now. Jason:  [32:01] Yeah have you experimented with any direct mail I that that detention I guess is another one is those mailboxes are a little less full than they used to be. Scot And Nitasha:  [32:10] Yeah we have actually up until I say about a year-and-a-half ago really focus on really use direct mail for acquisition purposely targeting a specific, Tor zip code and planning our campaigns around that and then we started, staying programmatic direct now on and this was a brand-new way to rain gauge with friends were really excited to touch with and so we started talking with with a company called pebble. Jason:  [32:45] Until what what is pebblepost doing for you. Scot And Nitasha:  [32:49] So we didn't micholi at 35 thing with them at to be engaged with, you think I unsubscribe from our email and go up until that and if the only way. Really engaged or engage with current customers with email or push campaigns or display programmatic campaign and so this was really exciting opportunity to, customer that had unsubscribe from our emails I wear either unengaged from them or didn't like the content, and Shannon promos and Deals if they were still active on our site, and so how probable works is if a user within our specific segment. I'm sorry sight but downstairs and doesn't convert within that session I will postal actually trigger ascend, I'm at our postcard or catalog to that user within 2 to 3 days and it's extremely relevant and targeted. He started targeting users 8th on what products are what category is actually viewed when they did visit the site and it's completely different, customer they essentially then either too we send email to which is also a very saturated space. Jason:  [34:08] For sure and I guess what I love about that is it it it's almost like analog retargeting like that you're at you know what, it's their heads Fades retargeting but but via that that analog channel that the you know is potentially a little less saturated that's brilliant, like you mentioned course email is is very saturated but generally when I talked to folks that still is one of the better Roi tactics for them I'm assuming email is still in your mix as well. Scot And Nitasha:  [34:36] Yeah yeah you know this is one of our additional in terms of retention and so I'm still still. Going to be a huge Focus for us I don't see that changing anytime soon but then again you know a good email campaign may get 20 to 30% open rates right over so even 70% users on the table that were unable to engage with info, when you think about the number of impression that you get from a physical piece of mail. Not only two eyeballs but depending on how larger household is because I get a multiple Impressions on a daily basis if you're like me I leave mail sitting on the counter for 2 weeks, are we by the time. Convergex that amount of exposure is incredible and. Target's a completely different user than those who are very email so good. Yeah I think blue apron's a Believer I'd get something from those guys like every every five minutes from from email. Jason:  [35:54] Yeah I think they're actually just looking to step up the the advertising spend is there they're trying to preserve that IPO. Scot And Nitasha:  [36:02] Call. Jason:  [36:06] One of the things when we talked to folks about the efficacy of their their digital campaigns and particularly email like the big Trend you go to any of the shows these days and you know you throw a rock in your hit 30 sort of personalization vendors, and it seems like you know the the big the big pitch is always personalization on those marketing channels is that. Something you're experimenting with is that working or overhyped or what's your what's your POV on that. Scot And Nitasha:  [36:33] No I think that's a huge Focus for us and something that we have in focus on for quite some time is really. Affiliate emphasizing, a one-to-one customize messages creating triggered messages they found customers havior or purchase Behavior I think that is, Chris Lyons messages and 101 customize messages that we can send that, that is our Focus night and definitely something that have a person and direct now is also helping out with. Just imagine visiting our site and going to our baby category and for some reason or another you don't have, and upconverting with another question but then three days later you received a postcard in the mail and the content is all babies focus with navy at 20% off discount any baby item on site. And I think that opportunity there is tremendous in terms of customization. [37:41] Quinn and you guys are actually doing that or that something you're doing up for it we are doing currently. So you have that level of of targeting and whatnot in the mail program. One thing I know you guys do as you have boxed bold which I think is your cash back program and then you have a loyalty program total bit about those and what they're geared towards. [38:07] Bacco program is our partnership with Emma and so if you aren't a customer and you make a purchase on Fox with your AMEX card, you automatically given golden box full which is free shipping. And 3% cash back on all orders so for any regular customer or Montana? I'm a class program is 1% cash back on every single order and so the more you order from box and more. Cash back you get and then a mess up my little get 3% cash back. In the free shipping it just lemonade to the the $50 threshold or how does. And then said so as a shopper it's kind of interesting it kinda reminds me to Chatta although it doesn't have like the sum of the jet elements because you know when you're first starting your kind of like, I can't tell if I'm going to save much and it is you kind of go though you just saving it feels like you're saving more and more than like and I was just paid on my NX I didn't really realize I was into some of their special thing, yeah time to get through you realize you actually saved quite a bit is that that tensioner. Explain that rational so it's a little bit different than that where the more you ask the car somewhere you're saving, our cash back program is based on the total part value so if you're sending $100 in the order then you're going to get $1. [39:46] So you can see it anytime in your account and so the more times you purchase was box you build on your cash back value. Jason:  [39:58] Interesting like one of the challenges with those kinds of value props. And when it's there's almost a little bit of gamification and you're certainly like driving customer lifetime value with the dollars back but I guess the downside is. You know a customer super price sensitive about one item and they log on your website and they look at the price of diapers and they go somewhere else and look at the price in the. The total savings may not be reflected in that item priced it does that work against you or. Scot And Nitasha:  [40:31] I'm sorry I think they're a lot better value popsci we offer letter. Different art differentiators but you have so we may not if you, don't have it the cheapest price on say it's more about the experience I would say we should we offer to free samples on every order so it's somewhere to go wholesale, shop in Carthage Area 3. A lot of people go just for the samples so we've kind of levitated that online so you can choose to free samples on every order you'll get the 1% cash back on every order on, free shipping or no membership see if I think all and all the customer experience really speak for itself, and then not to mention I don't know if you receive battery if you notice it in your box. But we also have handwritten notes, to every customer that I was just too so there's a nation with personalized S5 to our entire order earrings as well. Yeah I seen that kind of borrows from the chewy folks today I don't know who started it first but they were always well known for them yeah. Jason:  [41:41] Scot Scot has a giant collection of postcards that same and you guys order a lot of Oreos. Scot And Nitasha:  [41:46] Call podcast research those for them the Mondelez episode. Jason:  [41:52] Exactly. Scot And Nitasha:  [41:53] Oh yes we've done a Facebook live with it with model eating Oreos so and said I love you. Jason:  [42:02] Very cool I'm sad to see their stock went down based on the Amazon announcement talking about the impact on cpgs. [42:12] Yeah but I'm glad you mentioned the sampling cuz that feels like untapped area for a lot of e-commerce players I'm imagining. The sampling is one of those areas that you're able to use as a shopper marketing program for your Brands is that true. Scot And Nitasha:  [42:27] Yeah, a huge part of our current marketing strategy with our suppliers and and they love it because it's a great way for us to testing products and so for considering a sorting a new item, stumbling program is a great way to see how our customers will respond to it and then we could also be engaged and put those customers after the fact and send them offers on the full size items, we do I said or some I am based on what they've actually chosen to add the car, and a kind of potential there and you're offering, products that are new to the platform or just even leave I wasn't as limited-time offers or so you're a big focus and comes over sampling strategy. Jason:  [43:17] Yeah and so this could potentially be controversial but do you work the your private labels into the sampling program as well. Scot And Nitasha:  [43:26] Especially when we launch a new product and that's one of the first places that I will want to watch it as is the other sampling program. Jason:  [43:36] Yeah I love that tactic again it just, there you know so many boxes are going out right now not taking that opportunity to introduce that customer to other high-margin products that they could potentially get addicted to seems like a real mess for a lot of players so I love that congratulations. Scot And Nitasha:  [43:53] Yeah. Thank you I absolutely agree especially for a brand that many new customers haven't heard of other don't know much about a great way to introduce it to them. [44:07] Cool one thing I thought was kind of a little bit of a non sequitur I was navigating through the site looking at different categories and of the, one that really stuck out as being an unusual was hotel and travel with, what's that all about. Last week and end of the following, today this is something that our partnership Cena's been working really hard on it and we're really excited about it at all so seem like a, a natural extension for box, I still have our vacation packages and now our customers and can go on and and really find some of the best hotel deals I played around with that and I haven't found better deals for for many of the hotel but that I was searching and so. A great. Please our customers I think of a natural extension of the business. So your Skype now getting a new variety of non-physical kind of stuff. [45:19] Yeah if I see if you're on Boston you're looking as backup for your home or your business and why not be able to book a vacation and at the same time and so. Skyler really excited about this and they don't I don't think this I think this is the beginning of a much larger partnership. Jason:  [45:42] Very interesting you don't I'm curious so we talked a lot about your business today we talked you know you're in a category that's, I would characterize a sort of digitally immature and so you know you're an advanced digital player in a in a space that that seems like it's just on the verge of getting disrupted if you jump in your time machine and look forward to your two, you know how do you see the the industry in your category changing do you think it's going to look a lot like it looks now do you think it's going to change dramatically. Scot And Nitasha:  [46:17] What I think with the time by we mentioned before especially with the Whole Foods acquisition I think, more and more brands are going to invest more dollars into digital and we're already starting to see that now are at the econ, your arms of specific brands are growing larger and larger and they have a lot more, and as well and so I see that really being a huge opportunity over the next year or so so really, incident and create a new and exciting opportunities with some of these friends, one thing that I think that I went really love about working with fox, is the fact that we're so small and then bowl and we're willing to Casting things and new features and so we've actually created features for a brand based on some of their preferences, and though I see that continuing to be a trend machine shine over the next year or so. Jason:  [47:21] Very cool III suspect that as as you know the brand start getting really serious about digital alike as we see some consolidation of you know there's a very long time grocery at the moment and brick-and-mortar grocery. Anna. [47:37] You know it feels like there's almost this bifurcation that you're going to potentially benefit from that like the traditional grocery store is getting really disrupted because it's it's starting to be really driven by fresh and organic. And you know so so folks are looking for. One experience to get that really fresh stuff and then once you have that really fresh stuff you say are you know what's the most convenient way to get all the rest of my. My goods in so it almost feels like. [48:04] You know where I used to do everything as a One-Stop shopping at Kroger now I'm starting to see people you know that are. Going to all the or Trader Joe's or Whole Foods for their they're fresh and then they're relying more on club or. You know are are big online friends for for all of those replenishment items. Scot And Nitasha:  [48:25] Construe. Jason:  [48:29] Well nitasha congrats on your success so far. I think that's going to be a good place to wrap up because it is happen again we've perfectly wasted all of our a lot of time. So when a remind the listeners that they're always welcome to continue the dialogue on our Facebook page and of course have you liked this episode we'd sure appreciate a review on iTunes if you didn't like this episode just send an email to Scott. [48:55] Nitasha thanks very much for being on the show and joining us. Scot And Nitasha:  [49:00] Thank you so much for having me as a pleasure to hop on the podcast you guys are building in wish you guys nothing but the best. I thought I think you sound like. Jason:  [49:16] Until next time happy commercing.

Listen to Ramc & Ajay clarifying Nitasha's doubt on what is the meaning of the phrase "Kadhal Sadugudu" in the popular song from Alaipayuthey. Kelvi Keladi Kanne is part of a Tamil audio podcast on film songs. You can ask a question on Tamil song lyrics & the hosts try to come up with an answer. If you've got a doubt, send it to potri.paadadi.ponne@gmail.com or tweet @PotriPaadadi