Podcasts about darkhorseschooling

EPISODE SUMMARY:  In this revealing episode, we dive deep into the dark side of entrepreneurial success with systems expert Eric Williams. Drawing from his experience with over 300 entrepreneurs, Eric exposes how the very systems meant to free you might be creating a prison, and why 82% of CEOs are experiencing burnout. Learn how to recognize the signs of a "profitable prison" and discover practical strategies to break free while maintaining your success. KEY MOMENTS:  [00:00:00] - Opening hook about systems making you miserable  [00:00:48] - Introduction of Eric Williams and CEO burnout statistics  [00:02:25] - Eric's insights on systematization and its dark side  [00:03:06] - Detailed discussion of over-systematization problems  [00:06:28] - The "secret sauce" problem and founder's control issues  [00:10:00] - Psychological barriers and emotional baggage in business  [00:15:44] - Impact on family relationships and work-life balance  [00:17:51] - Whiskered Wisdom: The Three Circle Audit exercise  [00:21:02] - Call to action for Dark Horse Insider Digital Marketing Newsletter  [00:21:47] - Episode conclusion RESOURCES MENTIONED: The Dark Horse Insider Digital Marketing Newsletter Link: https://DarkHorseSchooling.com/newsletter KEY TAKEAWAYS: The Three Circle Audit Exercise: Circle 1: Tasks only you can do Circle 2: Tasks you love doing Circle 3: Highest value activities Focus on where all three overlap Warning Signs You're Building a Prison: Working 60-80 hour weeks Unable to delegate effectively Systems that stifle creativity Deteriorating personal relationships Action Steps: Identify one task to delegate within 30 days Review your systems for flexibility Assess impact on family relationships Implement the Three Circle Audit CONNECT WITH US: Full Interview on YouTube: Link in show notes Newsletter: https://DarkHorseSchooling.com/newsletter

In this paradigm-shifting episode, discover why entrepreneurs with strong personal brands earn 412% more than those without - and why waiting for perfection is killing your profit potential. Tracy Brinkmann reveals how parent entrepreneurs can leverage their authentic experiences to build profitable personal brands without sacrificing family time. KEY TIMESTAMPS:   [00:00:00] - Opening Hook: 412% Income Disparity Statistic [00:00:17] - Introduction to Personal Branding Myths [00:00:27] - Welcome and Episode Setup [00:05:38] - First Personal Brand Myth: Perfection [00:08:24] - The Fame Game Fallacy [00:13:47] - Personal Branding Beyond Self-Promotion [00:23:15] - Legacy Content Strategy Implementation [00:29:45] - Parent-Friendly Approach [00:34:37] - Whiskered Wisdom: 15-Minute Content Sprint [00:41:15] - Call to Action: Dark Horse Insider Newsletter   KEY INSIGHTS:  Why authenticity outperforms perfection in personal branding  How local influence generates more profit than global recognition  The power of turning family moments into brand assets  Why serving others builds your brand faster than self-promotion FRAMEWORKS SHARED: The Legacy Content Strategy Content Multiplication System Time-Block Technique Power Pockets Approach Brand Boundary Blueprint Family Guidelines Content Containers Intentional Sharing Framework 15-Minute Content Sprint 2-minute setup 10-minute creation 3-minute sharing PRACTICAL STRATEGIES: Content Multiplication System  Turn one piece of content into multiple assets  Leverage existing family moments  Create systematic sharing schedules Parent-Friendly Approach  Integration over separation  Family involvement opportunities  Daily content capture system Implementation Timeline  Weeks 1-2: Habit building  Weeks 3-4: Engagement growth  Weeks 5-6: Opportunity generation RESOURCES MENTIONED: Legacy Content Strategy Template Brand Boundary Blueprint Personal Brand Profit Calculator 15-Minute Content Sprint Guide QUOTABLE MOMENTS:  "Perfect personal brands don't inspire people. Real ones do."  "Your kids aren't a distraction from your personal brand - they're the most authentic part of it."  "Stop trying to be interesting and start being interested." ACTION STEPS: Implement the 15-Minute Content Sprint Create your Brand Boundary Blueprint Start documenting daily wins and lessons Begin building your Content Multiplication System CALL TO ACTION:  Ready to build a personal brand that generates income while creating legacy? Join the Dark Horse Insider Newsletter for weekly strategies on authentic brand building. Get Tracy's complete "Personal Brand Blueprint" - the exact framework for building a profitable personal brand while managing family life. Sign up at: https://DarkHorseSchooling.com/Newsletter CONNECT WITH US:  Website: https://DarkHorseSchooling.com Podcast: The Dark Horse Entrepreneur YouTube: https://www.youtube.com/@DarkHorseEntrepreneur/videos

In this eye-opening episode, successful agency owner Lorraine Ball reveals why she deliberately kept her business small for 19 years - and how that decision led to a profitable exit. Learn why the common "grow or die" mentality might be killing your business, and discover how staying small can actually increase your profitability and freedom. Perfect for entrepreneurs feeling pressured to scale, this episode challenges conventional wisdom and provides practical strategies for building a more valuable, systematic business without sacrificing your life in the process. https://DarkHorseSchooling.com/Newsletter

Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: LinkedIn | YouTube | Instagram | Facebook | Website Summary Brett Ingram speaks with Tracy Brinkmann, a business and success coach who shares his incredible journey of overcoming adversity. Tracy discusses his struggles with addiction, the loss of his daughter, and how he turned to personal development to rebuild his life. He emphasizes the importance of mindset and time allocation in achieving success and encourages listeners to embrace their challenges as opportunities for growth. In this conversation, Tracy Brinkmann and Brett Ingram discuss various strategies for maximizing productivity and success as entrepreneurs. They emphasize the importance of utilizing downtime effectively, prioritizing tasks, and embracing discomfort for long-term gains. The discussion also covers the significance of delayed gratification, targeted content marketing, and leveraging algorithms for business growth. Ultimately, they highlight the necessity of authenticity and self-awareness in achieving success. Visit https://DarkHorseSchooling.com/blueprint to get the Side Hustlers Blueprint Private Audio Series -the exclusive private podcast audio series designed to help you turn your passions into a profitable venture. Chapters 00:00 Overcoming Adversity: Tracy's Journey 12:35 The Power of Personal Development 20:05 Mindset: The Key to Success 26:03 Time Management: Allocating Your Time Wisely 29:00 Maximizing Downtime for Productivity 30:57 Prioritization and Time Management 32:56 The Uncomfortable Path to Success 33:52 The Power of Delayed Gratification 34:52 The Strategy of Free Content 38:46 Narrowing Your Audience for Greater Impact 42:00 Building Momentum Through Small Steps 42:57 Effective Marketing Strategies for Entrepreneurs 49:03 Leveraging Algorithms for Business Growth 55:11 The Importance of Authenticity in Business #overcomeadversity #resilience #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices

In this eye-opening episode, Tracy Brinkmann reveals the true costs of postponing your entrepreneurial dreams. Perfect for busy parents juggling family responsibilities while harboring business ambitions, this episode breaks down four critical hidden costs of waiting to start your side hustle. Learn practical, family-friendly strategies to break free from the waiting cycle, including the innovative P.A.C.E. Method and the transformative 'Non-Negotiable Fifteen' approach. Discover how to turn limited time into maximum impact while building a legacy your children can learn from. Features real success stories from parent entrepreneurs and actionable steps you can implement today. https://DarkHorseSchooling.com/Newsletter

Tired of creating fresh content every day? This episode reveals why that's actually hurting your marketing. Marketing expert Emanuel Rose shares his revolutionary "Content Multiplication Strategy" that turns a single 5-minute piece of content into a month's worth of marketing material. Learn why Generation Z craves authentic connection over perfect production, and how this changes everything about modern marketing. Plus, discover why chasing new clients might be costing you more than you think. Perfect for entrepreneurs who want to work smarter, not harder, in their marketing efforts. Stop creating endless content - this episode shows you how to make your content work harder for you. https://DarkHorseSchooling.com/Newsletter

Struggling to create an online course between soccer practice and bedtime stories? This episode reveals why being a busy parent is actually your secret weapon in course creation. Learn the "Parent-Preneur Course Creation Method" that turns your daily routines into profitable course content. Discover why traditional course creation advice fails, and how successful parent entrepreneurs are using the "Nap Time Strategy" to build six-figure courses during school hours. Plus, get the exact three-step framework for validating, creating, and launching your course without missing a single family dinner. Perfect for busy parents ready to turn their expertise into income without sacrificing their family time. Stop waiting for the "perfect time" to create your course - this episode shows you how to succeed because of your parent life, not despite it. https://DarkHorseSchooling.com/newsletter

Struggling to balance single parenthood with entrepreneurial dreams? This episode reveals the Strategic Success Triangle that turns your daily parenting challenges into business advantages. Learn how successful single parent entrepreneurs are building profitable businesses using the Power of Parallel Progress technique. Plus, discover the exact flexible business models that work around your family schedule, not against it. Stop choosing between being a great parent and a successful entrepreneur - this episode shows you how to be both. Perfect for single parents ready to transform their time management superpowers into business success. https://DarkHorseSchooling.com/newsletter

Are you ready to unlock a game-changing strategy often overlooked in today's fast-paced market? Join host Tracy Brinkmann in this episode of The Dark Horse Entrepreneur Podcast as we delve into the transformative power of incremental change. Learn how adopting small, deliberate steps can lead to monumental improvements in both your business and personal life. Featuring compelling case studies and actionable strategies, this episode offers unique insights into creating systems for continuous improvement. Plus, don't miss our exclusive invitation to join the Dark Horse Marketing Newsletter for more valuable tips to elevate your side hustle to main hustle dreams. Tune in now and start your journey towards sustainable success!  https://DarkHorseSchooling.com/newsletter

In this urgent and actionable episode of 'The Dark Horse Entrepreneur Podcast,' host Tracy Brinkmann unveils the unique 'Top 100 Strategy' by Russel Brunson – a powerful method that's helping entrepreneurs earn millions. Learn how to craft your ideal customer avatar, connect with key influencers, and transition from an outsider to a trusted authority within your target market. This episode provides ultra-specific steps and practical tips to help you build trust and authority, ensuring you stand out in a crowded marketplace. Tune in now and start transforming your business today! https://DarkHorseSchooling.com/blueprint

In this episode of the Dark Horse Entrepreneur Podcast, host Tracy Brinkmann breaks down the power of simplicity and authenticity through the lens of Doja Cat's stunningly simple yet impactful look at the 2024 Met Gala. Learn how going against the grain and embracing your true self can cut through the noise and make a lasting impression. We discuss the Novelty Factor, questioning the status quo, and why sometimes the easiest path can also be the most effective. Plus, get a sneak peek into our exclusive 'Side Hustlers Blueprint' and a teaser for next week's episode on the top 100 million-dollar strategy. Don't miss out on these actionable insights that can help you stand out and succeed. Listen now and start your journey towards a more authentic and impactful entrepreneurial path. https://DarkHorseSchooling.com/BluePrint

Struggling with content creation burnout? In this episode of The Dark Horse Entrepreneur Podcast, host Tracy Brinkmann reveals five proven strategies to keep your content fresh, engaging, and impactful. Discover how to overcome creative blocks, streamline your workflow with tools like Asana, master content repurposing, and leverage AI tools such as ChatGPT. Plus, learn how to infuse your content with purpose and intention, ensuring it resonates with your audience. Don't miss these actionable tips designed to help you balance entrepreneurship with family life and turn your side hustle dreams into reality. Subscribe and listen now to transform your content creation process and achieve your entrepreneurial goals. https://DarkHorseSchooling.com/blueprint

https://DarkHorseSchooling.com In this enlightening episode of the Dark Horse Entrepreneur Podcast, we dive deep into the content marketing funnel, revealing how each stage—Awareness, Evaluation, Purchase, and Delight—can dramatically transform your marketing strategy and boost your business success. From initial awareness to final delight, learn actionable strategies that will capture your audience's attention, build trust, convert leads into sales, and turn customers into loyal advocates. Whether you're a budding entrepreneur or an established business owner, this episode will equip you with the tools to refine your content approach and create lasting relationships with your customers. Tune in and discover how to make your content work smarter, not harder. Text 'BLUEPRINT' to 484-514-5323 for an exclusive step-by-step guide on starting your profitable side hustle today!

https://DarkHorseSchooling.com Embark on a journey to entrepreneurial success with our latest episode of the Dark Horse Entrepreneur Podcast, where we unveil three crucial insights every side hustler needs to know. Learn the transformative power of starting small to manage risks and foster growth, the critical importance of market validation to ensure your product fits, and why resilience can be more valuable than resources in achieving lasting success. Each segment is packed with actionable advice, motivational stories, and quotable moments designed to inspire and equip you for the challenges of building a profitable side hustle. Whether you're just brainstorming your first business idea or seeking to expand your existing venture, this episode is your blueprint for turning aspirations into achievements.  

In this enlightening episode of the Dark Horse Entrepreneur Podcast, we dive deep into the heart of side hustling, unveiling a practical roadmap for hardworking parents and aspiring entrepreneurs. Join us as we explore the vast spectrum of side hustles, tailor the perfect hustle to your unique lifestyle, and share inspiring success stories and cautionary tales from the hustle frontlines. Gain actionable insights from our Whiskered Wisdom segment, where we reveal the key to starting small yet dreaming big to nurture your side hustle into a thriving legacy. Whether you're pondering the question, "What side hustle can I do?" or ready to elevate your existing venture, this episode is packed with invaluable advice, laughter, and the motivation to transform your entrepreneurial dreams into reality. Subscribe, share, and ignite your hustle spirit with the Dark Horse Entrepreneur Podcast. Plus, don't miss the exclusive offer to access the Side Hustlers Blueprint by texting BLUEPRINT to 484 514-5323, your gateway to sidestepping pitfalls and confidently marching towards success. https://DarkHorseSchooling.com

Episode 26: Most people who want to start an online business start with the thing they want to sell first… whether that's a Network Marketing opportunity, an Affiliate Marketing product, a course or coaching program, etc…And once they've figured out what they want to sell, then they go out and try to get in front of an audience to sell it.The problem is that most people who try to start an online business this way end up launching their product to the sound of crickets.In this Episode, Tracy Brinkman explains why he teaches people to do the exact opposite… instead of starting out by creating a product to sell, create the audience for the product FIRST, and THEN find or create products to sell to them.About Tracy Brinkman: From hitting the rock bottom of drugs, divorce, bankruptcy and even the death of an 18 month old daughter. To running the planning & marketing departments of some of corporate America's finest companies to his own company helping driven parental entrepreneurs & coaches, scale their businesses, by crystalizing and monetizing their passions, and now hosting his podcast focused on Driven Dark Horse Entrepreneurs.Tracy Brinkmann, is a success coach, product creator & podcast production company owner that realizes life isn't fair and participation awards do not feed your family or your drive to succeed… This Driven Dark Horse Entrepreneur is looking to share all that he has learned and is still learning about starting, restarting, kick starting and stepping up your entrepreneurial game all while not ignoring that amazing tool between your ears!Grab Tracy's “21 Days to a Profitable Side Hustle” for FREE: https://DarkHorseSchooling.com/21daysConnect with Tracy:https://www.facebook.com/tracy.brinkmann https://www.facebook.com/groups/darkhorsetribe https://www.facebook.com/DarkHorseEntrepreneur https://twitter.com/DarkHorseEntre1 https://www.instagram.com/darkhorseschooling/ https://www.linkedin.com/in/tracybrinkmann/ https://www.tiktok.com/@darkhorseentrepreneur https://www.youtube.com/@DarkHorseEntrepreneur Want to learn more about how to build a successful online business from the ground up? Grab your FREE copy of our online course, "Zero to $20k Blueprint" where you'll learn how to build a simple, scalable online marketing system that will quickly generate paying customers & clients for your online business.Get it NOW, by visiting our website at https://DigitalTrailblazer.comLooking for a simple, low-cost, all-in-one platform to systematize and automate your online business?... then check out our friends at https://www.ConvertPoint.io.ConvertPoint has everything you need to build a successful online business... funnels, websites, email autoresponders, text message marketing, invoices & payments, sales pages, calendars, forms & surveys, social media management, membership sites & courses, automated workflows, and MORE.Try ConvertPoint RISK FREE at https://www.ConvertPoint.io✅ Connect With Us:Website - www.DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

https://DarkHorseSchooling.com/21days In this pivotal episode of the Dark Horse Entrepreneur, Tracy Brinkmann tackles the urgent and dynamic shifts reshaping social media marketing in 2024. Dive deep into the evolving digital landscape where traditional customer service paradigms are upended, content creators reign supreme, and social platforms become the primary discovery channels. Discover why short-form video content is capturing hearts and minds, and learn the art of tailoring your message for each unique social platform. This episode not only highlights the urgency of adapting to these changes but also offers unique, ultra-specific insights and useful strategies for entrepreneurs looking to harness the full potential of social media marketing. Whether you're refining your digital strategy or building a side hustle, this episode is your guide to thriving in the fast-paced world of social media. Join Tracy and embark on a transformative journey to authenticity, engagement, and digital marketing success. Don't miss out on this essential guide to staying ahead in the digital game – tune in now and take the first step towards a profitable side hustle with our exclusive email course, '21 Days to a Profitable Side Hustle'.

Explore the enthralling journey of Stacy Caprio, who transitioned from a conventional job to a digital entrepreneurship powerhouse. This episode unveils her strategic approach to selecting profitable online businesses, focusing on evergreen content and verified revenue streams. Discover actionable insights and learn the importance of resilience and adaptability in the digital marketplace. Perfect for aspiring entrepreneurs ready to turn their side hustle dreams into reality. https://DarkHorseSchooling.com/21days

https://DarkHorseSchooling.com In this must-listen episode of 'Game On: Unlocking Sales Through Gamification,' dive into the high-stakes world of business gamification. We explore five ultra-specific and highly effective strategies – from Limited-Time Challenges to Scavenger Hunts – that will instantly elevate your customer engagement and boost sales. Whether you're a seasoned entrepreneur or a budding digital marketer, this episode is packed with unique insights and practical tips to transform your sales approach. Plus, don't miss our Whiskered Wisdom segment for a top tip that balances fun with functionality, and learn about '365 Days Of Dominance,' the transformative guide to mastering personal and professional success. Tune in now and start reshaping your sales strategy with the excitement of a game!

https://DarkHorseSchooling.com/audit Unlocking Resilient Entrepreneurship: A Journey with Jen Perdew Embrace the Dance of Legacy and Innovation: How to Build a Business that Thrives Amidst Challenges and Aligns with Your Pursuit of Happiness In the latest episode of the Dark Horse Entrepreneur Podcast, we embark on a journey exploring the depths and breadths of resilient entrepreneurship with our esteemed guest, Jen Perdew.   Jen Perdew: Navigating Legacy and Innovation in Entrepreneurship Jen, a beacon of authentic entrepreneurship, shares her story of navigating through the delicate balance of honoring a business legacy while simultaneously injecting her innovative spirit into the venture. Her insights delve into the concept of "Eating Your Own Dog Food," emphasizing the paramount importance of authenticity and credibility in business by being a genuine user of your own products and services.   Building a Business that Thrives Amidst Challenges The episode unfolds Jen's narrative of how her business not only survived but thrived during her hiatus, revealing the robustness of the business processes in place. The discussion pivots around the significance of processes and systems in ensuring business continuity and providing a stable foundation that can weather unforeseen challenges and adversities.   The Pursuit of Happiness in the Entrepreneurial Hustle Jen's journey is not merely a business tale but a personal one, where the pursuit of happiness takes center stage. The episode explores how the entrepreneurial hustle, often characterized by relentless grind and pursuit of metrics, is beautifully interwoven with the pursuit of personal happiness, fulfillment, and a life that resonates with one's values and aspirations.   Key Takeaways and Reflections Host Tracy Brinkmann reflects on the profound insights and takeaways from Jen's story, exploring themes of resilience, authenticity, and the pursuit of happiness in the entrepreneurial journey. Tracy invites listeners to not only absorb these insights but to introspectively apply them in their own journeys, ensuring that their hustle is not just about business metrics but is also aligned with personal joy and fulfillment.   Unlock Your Entrepreneurial Potential Listeners are invited to unlock their entrepreneurial potential with "The Ultimate Parentpreneur Audit," a specially crafted quiz designed to uncover their boss strengths and elevate their business endeavors. It's not just a call to action but an invitation to embark on a journey towards unlocking one's entrepreneurial potential and elevating their business to new heights.   In this episode,  "Unlocking Resilient Entrepreneurship with Jen Perdew," listeners are not merely audience members but are invited to become active participants in their entrepreneurial journey, ensuring that their path is not just successful but joyous, fulfilling, and profoundly impactful. Join us in this exploration of resilient entrepreneurship and embark on a journey towards business success and personal fulfillment.  

Delve into the uncharted territories of Transitional Identities, a concept pivotal for anyone undergoing significant life changes. This episode is not just a listen; it's an urgent call to action for anyone standing at life's crossroads, offering a unique perspective on managing the emotional and psychological aspects of major life decisions. We'll explore ultra-specific scenarios, from career leaps to personal life shifts, providing you with a practical guide on how to construct your own Transitional Identity. This is more than a podcast; it's a lifeline to navigating change with confidence, providing useful, actionable strategies to not only cope with but thrive amidst life's inevitable shifts. Don't just navigate change, master it, with insights from an episode that promises to be as enlightening as it is empowering. https://DarkHorseSchooling.com/audit

Unlocking Celebrity Power: Boost Your Local Business & Side Hustle   In the latest episode of the Dark Horse Entrepreneur Podcast, we delve deep into the transformative world of celebrity endorsements. This powerful marketing strategy is not just for global brands but can be a game-changer for local businesses and aspiring parentpreneurs.   The Power of Celebrity Endorsements Celebrity endorsements have long been a staple in the marketing world. Their impact on brand growth, recognition, and trust is undeniable. By associating with well-known personalities, businesses can tap into their fan base, gaining instant credibility and attention.   How Local Businesses Can Secure Celebrity Endorsements But how does a local business jump on this bandwagon? The key is to start local. Before aiming for Hollywood's A-listers, consider collaborating with local influencers or personalities. Crafting the perfect pitch and considering your budget are also crucial steps in this journey.   Risks & Rewards of Celebrity Collaborations Like all marketing strategies, celebrity endorsements come with their set of challenges. It's essential to weigh the risks and rewards, from managing the influx of attention to ensuring the collaboration feels genuine and resonates with the audience.   Parentpreneurs: Offering Celebrity Endorsement Services For the parentpreneurs out there, this episode offers a unique perspective. Learn how you can spot opportunities in the celebrity endorsement arena, build a network, and offer these services to local businesses. It's a side hustle opportunity that's both lucrative and exciting.   In conclusion, whether you're a business owner looking to boost your brand or a parentpreneur seeking the next big side hustle opportunity, this episode is packed with insights, tips, and actionable strategies. Dive in and discover the star-studded potential of celebrity endorsements. https://DarkHorseSchooling.com/audit

Revolutionize Local Business Marketing: Virtual Dinner Parties and Celebrity Endorsements In this game-changing episode of the Dark Horse Entrepreneur Podcast, we're tearing down the walls of traditional local business marketing. We introduce revolutionary strategies that can take any local business from hometown hero to global sensation.   Why Local Businesses Need Digital Marketing The episode kicks off by challenging the traditional notion of "local" in business. We argue that in the age of digital marketing, being local is a mindset, not a market. If you're not online, you're invisible.   Virtual Dinner Parties: The New Frontier We dive deep into the concept of Virtual Dinner Parties, a disruptive marketing strategy that transcends geographical boundaries. These aren't your average Zoom calls; they're highly engaging events that can attract customers from different states, countries, or even continents.   Maximize Impact with Celebrity Endorsements The episode also explores the untapped potential of celebrity endorsements in local business marketing. We discuss how even small businesses can leverage the power and reach of celebrities to gain instant credibility and a broader audience.   How Parents Can Help Local Businesses Lastly, we address parents who want to make a difference in their local business community. We outline how they can offer Virtual Dinner Parties and celebrity endorsements as a service, turning them into local business marketing superheroes.   The Myth of 'Local', What is a Virtual Dinner Party?, Creating a Viral Marketing Video, Making the Pitch to Local Businesses Throughout the episode, we punctuate each segment with provocative thoughts and real-life case studies, challenging listeners to rethink their marketing strategies and take action.   This episode is a must-listen for anyone interested in innovative marketing strategies, from business owners to parent entrepreneurs. Tune in to discover how you can revolutionize your approach to local business marketing. https://DarkHorseSchooling.com

What if I told you that being a parent could be your secret weapon in entrepreneurship? And what if I also told you that most parent entrepreneurs are doing it all wrong? Intrigued? Stick around, because today we're diving deep into the controversial and untold truths about being a 'parent entrepreneur.' You won't want to miss this. https://DarkHorseSchooling.com/tribe

In this episode of the Dark Horse Entrepreneur Podcast, we explore the journey of two parents, Sarah and Mark, who aspire to be digital entrepreneurs. Using the "2 People 1 Difference" technique, we delve into how their choices in continuous learning, time management, and resource investment lead to contrasting outcomes. Sarah enjoys success and a balanced family life, while Mark faces struggles and overwhelm. Tune in for actionable tips and strategies to help you succeed in your own journey as a parentpreneur. https://DarkHorseSchooling.com/tribe

In this episode of the podcast, we are going to delve deep into the unique challenges and rewards of being a Parent Entrepreneur. Drawing inspiration from Michael Hyatt's insights, this episode is a clarion call for parents to embrace the entrepreneurial spirit and challenge the status quo. The Dual Role Challenge Navigating the dual roles of parenting and entrepreneurship is no small feat. We debunk common misconceptions and shine a light on the resilience and creativity required to juggle these responsibilities. Drawing Inspiration from Michael Hyatt Michael Hyatt's "Entrepreneurs Will Save The World" serves as a beacon, guiding us through the transformative power of entrepreneurship. We challenge some general assumptions and align Hyatt's message with our mission. Thought Exercises to Ignite Your Entrepreneurial Spirit Conscious Consumerism Reflect on the corporations you support and their alignment with your values. Envisioning Your Entrepreneurial Utopia Visualize a day in your dream life, balancing work and family seamlessly. Your First Step to Entrepreneurial Greatness  Identify actionable steps to kickstart your entrepreneurial journey. In this episode, we not only discuss the importance of financial freedom but emphasize the legacy we're building for the next generation. Join us as we challenge the norm, celebrate the journey, and inspire a new wave of parent entrepreneurs. http://DarkHorseSchooling.com/tribe

Parent Looking For Side Hustles Lets Start Pushing Past Limits: How Jerry Itzler's Pull-Up Challenge Can Transform Your Side Hustle and Family Life Ever felt like you've hit your limit, only to discover you've barely scratched the surface of your potential? Dive into this episode of the Dark Horse Entrepreneur Podcast and uncover the transformative power of pushing past perceived boundaries.   Discover the riveting story of Jerry Itzler and his unexpected lesson with a Navy Seal—a tale that challenges everything we believe about our own limits. Learn how this lesson isn't just about physical endurance but a masterclass in mental resilience.   Explore how the principles from Jerry's experience can be seamlessly integrated into the digital nomad journey. From launching side hustles to navigating the unpredictable world of digital entrepreneurship, this episode offers invaluable insights for every aspiring digital nomad parent.   And if you think that's all, wait until you hear about the surprising ways these lessons can redefine your approach to family life. A game-changing revelation awaits!   Ready to unlock a world of untapped potential? Tune into this episode and embark on a journey that promises to transform your entrepreneurial endeavors and family dynamics. Listen now and redefine what's possible! https://DarkHorseSchooling.com/Tribe

Boost Your Website's Online Visibility with These SEO Tips and Tricks In this episode, Tracy Brinkmann discusses search engine optimization (SEO) and how it can help businesses rank higher in search engine results, driving more organic traffic to their websites.    The five components of SEO are: keyword research online page optimization offline page optimization technical SEO content marketing.    Tracy explains that keyword research involves identifying the keywords and phrases that your target audience is using to search for information.    Online page optimization involves optimizing the content on your website to make it easier for search engines to understand and index.    Offline page optimization involves optimizing external factors such as backlinks and social media presence.    Technical SEO involves optimizing technical aspects of your website such as page speed and mobile responsiveness.    Finally, content marketing involves creating high-quality, engaging content that is optimized for search engines and targeted towards your audience. By incorporating these strategies, businesses can improve their online visibility, attract more organic traffic, and ultimately drive more sales.   Tracy discusses the key elements of search engine optimization (SEO) that can help businesses improve their website's ranking on search engine result pages. The first step is to identify high-value keywords using tools like Google Keyword Planner and Semrush. On-page optimization involves optimizing individual pages of a website, including page titles, meta descriptions, headings, content, images, and internal links. Off-page optimization involves building backlinks from other reputable websites, which helps improve a website's authority and relevance. The technical piece of SEO includes optimizing website speed, mobile responsiveness, architecture, security, and crawlers. Content marketing is also an essential part of SEO, as it attracts and engages the target audience with valuable content. It is crucial to ensure that the content is relevant and provides value to the audience, as search engines pay attention to user engagement and drive more traffic to websites that provide value. By implementing these SEO strategies, businesses can improve their website's visibility and attract more relevant traffic to their website.   Tracy discusses the importance of keyword research in digital marketing. They emphasize that it is critical to identify the keywords and phrases that the target audience is using to search for information related to the business or service.    Tracy explains that seed keywords, which are the broad keywords relevant to the industry, should be identified first. He suggests using tools like Google Keyword Planner and Semrush to expand the list of seed keywords and identify related keywords from the target audience. Tracy  highlights the importance of analyzing competitor keywords to gain insights into their strategies and potentially identify gaps in the market. Overall, the Tracy emphasizes that keyword research is a crucial component of digital marketing and should not be overlooked.   Tracy advises business' to analyze their competitors' keywords to identify gaps in their own keyword strategy and find new opportunities. By finding these gaps and filling them, it can help entrepreneurs achieve faster rankings and improve their overall SEO.    It is important to understand the intent behind each keyword, whether they are searching for information or a specific product or service. By delivering the right kind of value, it can improve the relevance and lift up the value for the writer. High-value keywords are those with high search volume, low competition, and high relevance to the writer's business. The speaker emphasizes the importance of prioritizing these high-value keywords and doing research to identify which ones are in demand. By doing so, writers can improve their SEO and gain a competitive edge in the market. https://DarkHorseSchooling.com

https://DarkHorseSchooling.com In this episode, host Tracy Brinkmann discusses the importance of social media for digital entrepreneurs. He highlights the billions of users worldwide, providing unique opportunities to reach target audiences, build brand awareness, and drive engagement. Tracy offers tips and strategies for creating engaging content, building a following, and measuring results. Tracy emphasizes the crucial role social media marketing plays in a successful digital marketing strategy and provides helpful insights for beginners. Overall, the conversation aims to help entrepreneurs, coaches, and course creators build a business online by leveraging the power of social media. Tracy discusses the importance of social media marketing in a digital marketing strategy. He advises listeners to choose the right platforms based on their target audience and the type of content they need to create, and to create engaging content that adds value to their audience. Leveraging the power of influencers is another key point, as it can help businesses reach new audiences and drive traffic to their website. Paid social media advertising is also recommended as an effective way to generate leads and sales, and engaging with the audience is essential for building a loyal following. The host emphasizes the importance of measuring the results of social media marketing campaigns and making adjustments as needed. By implementing a strategic approach that includes these key points, businesses can create a powerful social media strategy that promotes their brand and drives engagement.    Choosing the right social media platform is essential for reaching a target audience and promoting a brand effectively. Factors to consider when selecting a platform include the target audience, type of content, business goals, and competition. Different platforms attract different age groups, demographics, and interests. Instagram is popular amongst younger audiences, while LinkedIn is popular amongst more professional folks. Certain platforms are more visually focused on images and videos, while others are more text-based. Businesses should also consider their competition when it comes to choosing social media platforms. Facebook is great for building a loyal following and promoting a brand through targeted ads, while Instagram is ideal for showcasing products or services through images and videos. Ultimately, picking the right platform for a business's target audience will make building an audience a whole lot easier.   The importance of choosing the right social media platform and creating engaging content for businesses was discussed in a recent podcast. Twitter was identified as a more tech-savvy platform, popular among professionals and journalists, while LinkedIn is a professional networking platform used by job seekers and sales professionals to promote their brand. Choosing the right platform can be critical to reaching the target audience and achieving business goals. It is also important to consider the type of content that the target audience wants to see and ensure that it is engaging to drive engagement on social media. Once engagement is established, more people will be exposed to the content. The speakers emphasized that while TikTok is a popular platform, it may not be the best choice for all businesses, and it is important to consider the target audience and their reasons for using a particular platform. Overall, businesses can benefit from considering their target audience, the type of content they want to create, and their competition when choosing the right social media platform and creating engaging content. By choosing the right platforms, by creating engaging content, by leveraging the power of influencers, by using paid advertising, by engaging with your audience and measuring your results, you can create a successful social media campaign that will drive engagement, promote your brand, and drive up sales we all want. At the end of the day, of course it is. But wait, don't leave me just yet. In our next episode, we're going to be discussing the importance of SEO yeah. Search engine optimization. Now, a B and test involves having two versions of a campaign and testing them against each other to determine which one of the two performs better, right? This can include testing different ad formats, different headlines, different call to actions. Some folks call them Ctas and determine which one is the best. And once you have figure out which one's the best, then you make that one your primary. And then you add another one. And then you change one thing. Okay? So before launching any digital marketing campaign of any type, it's important to set clear Achievable goals and objectives. Now, whether you're looking to generate leads, whether you're looking to increase sales, whether you're looking to build your following, build your email list, or drive more traffic to your website, have a clear goal in mind. This is going to help you determine the best approach in your campaign.. Grab your analytics tools. Make sure they're set up. Maybe it's Google Analytics. Maybe it's Facebook Insights. Twitter analytics. All of these can help you drive, track what's going on, track your website traffic, track your engagement rates, or any other key metrics that you need to monitor to reach the goal that you've set right. Use any of these tools. Use all of these tools to monitor the success of your campaign. Respond. Yeah. When they leave a comment, respond. Right. When they message you and messenger respond. Responding to comments and messages on social media is essential for showing your audience that you give a damn. Right. That you value their feedback and their opinions. Respond as promptly as possible and as thoughtfully as possible to the comments and the messages. Right? That's don't just copy and paste bullshit. How does that not aim to provide helpful information and helpful and heart centered responses? And then finally, and I've done this one before, brand ambassadors. Now, brand ambassadors are the influencers who kind of represent the brand on an ongoing basis. They attend events, they participate in product launches, they help create content on your behalf for your brand, or they act almost as this spokesperson of the brand. You see a lot of that out there, folks wearing other folks'gear and what have you. That helps show that influencer marketing is a powerful way to reach new audiences and promote your brand on social media. By choosing the right influencers and collaborating on content using and remember to use those micro influencers too. Don't always have to be the big guys. Measure results and build those relationships. You can create a super successful influencer campaign, drive engagement, and promote your brand. Now, we got two more here, right? Again, some of the metrics you want to look at are engagement rates, follower growth and website traffic to determine whether or not these folks are working or not. And then finally build relationships. Man, a relationship is going to build your sales a lot faster than anything else. So build relationships with influencers to create a long term success. Engaging with influencers by liking and commenting on their posts, sharing their content, and then inviting them into events or product launches that you have going on.   [Quotes] When choosing influencers, it's really important to consider their audience, their engagement rate, and their alignment with your brands. Looking for influencers that have a genuine connection with their audience and aligned with your brand's value. And messaging is something you really want to look for. Before you say, hey, do you want to partner together with something because you might be getting folks into your following that really just end up being dead weight and end up leaving later on. Collaborate on Content collaborating with influencers on content is a great way to showcase your products and your services and again reach those new audiences. This could include some sponsored posts, some sponsored videos or stories that showcase your brands or products. There you go. And give folks a behind the scene peak. Use that in your content. Behind the scenes content gives your audience kind of this peek behind the curtain into your brand, into your mind, into your world. This is a great way to showcase your personality, your brand's personality, and really connect with your audience on a whole nother level. All right, so what are we talking about? Creating this engaging content again, is essential for building your following, driving your engagement on social media. So by knowing your audience and using visuals, keeping it short and sweet, providing value, using storytelling, and being consistent, you can create content that resonates with your audience that will help you drive that engagement.   This includes providing tips, providing advice, giving industry insights, showcasing your customers success stories, showcasing their problems, showcasing some potential solutions, showcasing that, you know what, the pain points that they're having out there. And here's some ways to solve it. Give them the farm. Give it all away for free. Here's the thing. If you give it all away for free, 99.8% of the people are not going to take action.. They're going to need you to step in and help them. It's just facts and tell you what it is. Now, there is a small percentage of folks that will take your advice and integrate it into their life and go, oh, my God, it worked. Thank you so much. Which almost provide you with proof, social proof right there. Use storytelling. Storytelling is a powerful way to connect with your audience and create this emotional content, right? This emotional connection with them. They're like, even if they don't relate directly to the story, I'm leaning into the microphone so you'll hear me better.   Talk about Facebook. With their 2.8 billion active monthly users, facebook is one of the most popular social media platforms out there. It's a great platform for businesses that want to build a loyal following and promote their brand more often through targeted ads. Right? Again, they don't have to be very expensive. We can talk Instagram, as I mentioned earlier, very visual platform, popular amongst a younger crowd, and I say younger than me. You can see the gray beard here, right? It's a great platform for businesses that want to showcase their products or services through images and videos.   [CHAPTERS] [0:00:00] "Maximizing Social Media for Your Business: Tips and Strategies for Creating Engaging Content and Measuring Results" [0:02:58] "Maximizing Your Social Media Marketing Strategy: Key Points to Consider" [0:07:17] Choosing the Right Social Media Platforms for Your Business: Factors to Consider and Examples [0:11:24] Choosing the Right Social Media Platform and Creating Engaging Content for Business Success [0:13:21] Tips for Creating Content that Resonates with Your Audience: A Conversation with a Professional Writer [0:15:23] Tips for Creating Engaging Content: A Conversation with Joe Graham [0:19:04] Tips for Creating Engaging Content and Leveraging Influencer Marketing on Social Media [0:20:33] Tips for Successful Influencer Marketing and Paid Advertising on Social Media [0:26:10] Steps to Follow for a Successful Paid Advertising Campaign [0:28:16] Tips for Creating and Measuring the Effectiveness of Paid Advertising Campaigns and Engaging with Your Audience [0:29:55] Tips for Engaging with Your Audience on Social Media [0:33:25] Tips for Effective Social Media Marketing and Measuring Results [0:35:27] Tips for Monitoring and Improving the Success of Your Marketing Campaigns [0:36:56] Podcast Episode: Leveraging the Power of Social Media Marketing for Business Growth   #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingtraining #digitalmarketingcourse #socialmediamarketing #socialmediamarketingcourse #socialmedia marketingstrategy #howtodosocialmediamarketing #socialmediamarketingforbeginners #socialmedia

https://DarkHorseSchooling.com Strategize Your Digital Marketing: Define Goals, Identify Your Audience, and Create Powerful Content. SUMMARY In this digital marketing tutorial, the host explains how to create a strategy that works. It is essential for businesses to have a plan in place to make the most of their marketing efforts. The host explains that a strategy should involve creating a plan to use tactics to reach business and marketing goals. Furthermore, the host explains that it is important to understand technology and take action to ensure success. The host also mentions that listening to the Dark Horse Entrepreneur podcast can help entrepreneurs, coaches, and course creators overcome overwhelmed feelings, procrastination, and imposter syndrome. Finally, the host emphasizes that setting up a digital marketing strategy is crucial for businesses to succeed in today's digital landscape.   The conversation discussed five key components of a successful digital marketing strategy. The first step is defining goals, such as increasing website traffic, generating leads, and driving sales. The second step is identifying the target audience, which includes understanding their pain points and what kind of content they find valuable. The third step is choosing digital marketing tactics, such as social media marketing, SEO, email marketing, PPC advertising, and content marketing. The fourth step is developing a content strategy, which should be valuable, relevant, and engaging for the target audience. The fifth and final step is creating a plan to execute the strategy.   This conversation discusses the key elements of a successful digital media strategy. It begins by outlining the four essential steps: setting goals, identifying target audiences, determining tactics, and creating content. The speaker then provides two examples of successful campaigns to illustrate these concepts. Nike's Just Do It campaign inspired people to be active, resulting in a 6% increase in sales. Dollar Shave Club's viral video went viral on social media and drove a significant amount of traffic to their website, resulting in a 600% increase in sales. Together, these examples demonstrate the effectiveness of a well-planned digital media strategy.   Setting up an effective digital marketing strategy is essential for businesses looking to succeed. The key steps in creating a successful strategy include defining goals, identifying target audiences, choosing tactics, developing content strategies, and creating a plan of execution.  Zig Ziglar used the metaphor of an archery range to emphasize the importance of having a clear target in mind. Goals should be specific, measurable, attainable, realistic, and time-bound and should align with overall business objectives. It is also essential to prioritize goals, taking into account resources, time frames, and potential returns. Finally, progress needs to be tracked with adjustments made as needed.   TIMESTAMPS 0:00:00   Creating a Digital Marketing Strategy: Key Components and Examples 0:02:34   Exploring the Key Components of a Successful Digital Marketing Strategy 0:05:30   Creating a Successful Digital Media Strategy 0:07:23   Creating an Effective Digital Marketing Strategy: Defining Goals, Prioritizing, and Tracking Progress 0:11:02   "Creating a Digital Marketing Strategy: Setting Goals and Identifying Your Target Audience" 0:13:20   Creating a Buyer Persona: Steps to Identify Your Target Audience 0:15:34   "Targeting Your Audience: Strategies for Identifying and Engaging Your Ideal Customers" 0:16:41   Digital Marketing Strategies: Identifying Your Target Audience and Choosing the Right Tactics 0:20:09   Digital Marketing for Beginners: An Overview of Essential Strategies 0:22:00   Creating an Effective Digital Marketing Strategy: Planning for Execution 0:26:35   Creating a Plan of Execution: Building a Timeline, Allocating Resources, Setting a Budget, and Establishing KPIs 0:29:02   "Monitoring and Adjusting Your Marketing Strategy for Optimal Results" 0:30:57   Episode 410: Creating a Digital Marketing Plan for Success   HIGHLIGHTS We have made it all the way through. Congratulations, ladies and gentlemen. Yeah. Now you have the tools to set up a digital marketing strategy that will help you achieve your goals. By defining your goal, identifying your target audience, choosing the right digital marketing tactics for that audience, developing a content strategy, and creating a plan of execution, you, my friend, will have created a roadmap for success in the digital landscape. But a journey is not over. Oh, no, it is not over yet.   Look, when you create a plan for execution, it's important to prioritize your marketing tactics and allocate your resources, both financial and time bound. Effectively, you're going to need to adjust your plans as you go, depending on your results. Any results you're seeing are going to tell you, go this way because that way is not working. Or maybe that's not working. You're like, I want to go that way, so I've got to get that way to work. You've got to figure it out. You have to adjust and see, based on what you're seeing, the feedback you're getting from your audience. Overall, creating a plan for execution is yet another crucial piece of achieving your business goals through digital marketing. By developing a timeline, allocating your resources, creating a budget, setting KPIs, and monitoring your results, you can create a roadmap to success in the digital landscape. All right, there we go.   Well there's a turnaround time with that. It's not instantaneous, right? So you've got to plan that all in. That leads to the next one, which is create a budget. And really all a budget is the financial version of creating your timeline, right? Because you got to budget your time. Now you're going to budget your money. The budget is going to help you allocate resources effectively and efficiently to ensure that you have the funds that you need to execute your marketing tactics. You've all planned out.   By defining your objectives, by identifying your target audience, right? That target you need to see at first, choosing your content types and creating a content calendar and measuring your results. You can create content that resonates with your audience and drives engagement, which drives leads, which of course, drives sales. All right, here's the last one. What is it? Who remembers? Raise your hand. That's right.. Planning for execution, right? You want to create a plan of execution. Now, they're all critical. You can't take any one of these out and have this work. So I keep saying, it's a critical component of setting up your digital marketing strategy. Well, it's true. You pull any one of these out and your digital marketing strategy falls flat on its face, right? So this one here, the plan of execution is going to involve developing yourself a roadmap of how you will execute your marketing tactics to achieve your business results. How are you going to make them work together? Now, here's some steps you can use for creating your plan of execution.   Here's the cool thing. You're going to start seeing a pattern develop here, because the first step in an effective content strategy is to identify your target audience. Well, if you're already done that for your digital marketing strategy, that step is done. Your content should be tailored to the needs and the interests of that target audience. If you're going after single men versus stay at home dads, your content should be vastly different. You feel me? Okay.. Their values are different. Their interests are different. By identifying who they are and what it is they need and what motivates them, you can create content that resonates with them, that they are going to engage with and that drives that engagement. You're going to choose your content types. There are different types to choose from. We've mentioned a few of them. Blog posts, videos, infographics, podcasts, so many more, right?

https://DarkHorseSchooling.com/podcast The episode is about digital marketing for beginners. It is a continuation of EP408 and goes further in depth about what digital marketing is. Digital marketing is the practice of promoting products and services using digital channels such as social media, search engines, email and other platforms. This episode covers social media marketing, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising and content marketing. Tracy Brinkmann, talks about how digital marketing can help entrepreneurs, coaches, and course creators build their businesses online. He discusses the importance of digital marketing in today's world and provide examples of how to use digital marketing tactics to reach and engage with their target audience.   Search Engine Optimization (SEO) is a practice of optimizing a website and its content so that it ranks higher on the search engine results page. It is an important part of digital marketing as it can help increase visibility and drive organic traffic to the website. Key components of a successful SEO strategy include keyword research, which is the process of identifying the keywords and phrases that target audiences are searching for. On page optimization is another component which refers to elements in the website that can be optimized for the search engines. Additionally, businesses should always try to rank for their own name in order to increase visibility. SEO is an essential part of digital marketing as it helps to drive organic, free traffic to a website.   SEO is a key component of digital marketing that can help increase visibility and drive organic traffic to a website. It encompasses elements like page titles, meta descriptions, headers, content, backlinks, social signals, brand mentions, page speed, mobile-friendliness, and website structure. Examples of successful SEO campaigns include Maas' Beginner's Guide to SEO, HubSpot's Blog, and Backlinko's Skyscraper Technique. Measuring results is essential in optimizing an SEO strategy, and understanding the key components is vital in achieving success.   In this episode, Tracy discusses SEO and email marketing as two key components of digital marketing. SEO involves optimizing content and website structure to generate organic traffic, while email marketing involves sending targeted messages to subscribers to promote products and services, build relationships, and drive conversions. When it comes to email marketing, it is essential to build an email list, obtain consent from subscribers, and segment the list. The average ROI of email marketing is a very impressive 38 to 138 to one.   TIMESTAMPS 0:00:00   "Exploring Digital Marketing Tactics: SEO, Email, PPC, and Content Marketing" 0:02:28   "Search Engine Optimization (SEO): Key Components for a Successful Strategy" 0:04:22   "Understanding the Key Components of a Successful SEO Strategy" 0:08:40   "The Benefits of SEO and Email Marketing for Businesses" 0:10:56   How to Segment Your Email List and Create Compelling Content 0:12:21   "Measuring the Success of Email Marketing Campaigns" 0:14:16   "Exploring the Benefits of Email Marketing, PPC Advertising, and Other Digital Marketing Strategies" 0:16:38   PPC Advertising: Keyword Research, Ad Creation, Targeting, and Measuring Results 0:19:01   Exploring the Benefits of PPC, Content Marketing, and Experiences Campaigns 0:20:56   "Creating a Successful Content Marketing Strategy: Identifying Your Audience and Crafting Compelling Content" 0:22:41   "Establishing Thought Leadership Through Content Marketing" 0:28:01   Digital Marketing Strategies: Establishing Thought Leadership and Driving Conversions   HIGHLIGHTS This will drive engagement and loyalty that no like and trust me, like, man, I know this person. I've been listening to their podcasts for a year now I've been watching them on social media, I trust them. Yeah, it's going to drive that engagement, it's going to build that loyalty and by creating valuable content that provides insights and advice to your audience you're going to build that trust you're going to build that know like and trust vector and you're going to establish a strong brand identity. Now, when you use each one of those independently, when you use them together, these tactics can create this cohesive digital marketing ecosystem that attracts, engages, and converts prospects into customers, into advocates, into Raving fans. For example, you could use your social media accounts to drive traffic to your website.   You can build their brand awareness. You can create that authority and drive conversions. PPC well, this is advertising that allows you to target a very specific audience with highly relevant ads, driving traffic to your website, generating leads and or sales all by targeting specific keywords and demographics. You can reach the right people with the right message right at the right time. And then finally, we talked about content marketing, which helps establish you, your brand, your organization, your company as a thought leader in your space, in your niche, in your industry.   I get these types of things. You could get them to in your niche. Social media marketing let's talk about that for a second can drive you traffic from your website and increase your brand awareness by creating engaging social media content that encourages that it can be shared and creates that engagement. Right? You can expand your reach and drive more traffic to your website there you go SEO we talked about that helps improve your website's visibility on the search engines driving more organic traffic to your site by optimizing your website's content and structure for relevant keywords what is your folks are searching for? Remember got to know your target audience.   Okay? Again, social media marketing, SEO, email marketing, content marketing, these are all critical components of the successful overall digital marketing ecosystem. Each tactic plays a unique role in attracting, engaging, and converting potential customers into loyal advocates. Right? And then turn your loyal advocates into your raving fans. These are the people that are out there telling people about your services without you even asking them to.. I have one gentleman that this weekend actually was just yesterday, so it wasn't even the weekend. Yesterday sent me two referrals because I helped him start his podcast. He's like, oh, my God, tracy is so amazing. They were in a conversation they were like, I keep being told to start a podcast and he sent them my way, right? Just because I have established myself as the thought leader in that industry.   The program also features a blog that provides tips and advice on beauty and skincare. The program has been such a huge success and has get this, 10 million members. Imagine if you even had 1% of that on your email list by sharing whatever content you have in a newsletter. Yeah, about that. Now, content marketing again, is a powerful tool for building a strong brand identity, a strong thought leadership identity. Establish yourself as that thought leader in your niche, in your area, in your industry, and drive profitable customer actions.

https://DarkHorseSchooling.com/podcast In this episode, the host of the Dark Horse Entrepreneur Podcast, Tracy Brinkman, dives deep into the world of digital marketing. Explaining why it is essential for businesses today and provides examples of different tactics to reach and engage target audiences.   He acknowledges the feeling of being overwhelmed with technology and provides tips from other entrepreneurs on the podcast to help business owners better understand digital marketing.   In this episode and the next four or five, he breaks down the topic into five sections, including the basics of digital marketing, the various types of digital marketing, how to create an effective digital marketing strategy, and how to measure the success of digital marketing campaigns.   Digital marketing is the practice of promoting products and services using digital channels like social media, search engines, and email. It allows businesses to reach their target audience and build relationships with them. In this conversation, the Tracy discusses five digital marketing tactics: What digital marketing is, setting up a digital marketing strategy, social media marketing, search engine optimization, and email marketing.   He discusses how each tactic works and why it is important. Social media marketing involves creating engaging content and running targeted ads. Search engine optimization involves optimizing content on a website to rank higher in search engine results pages. Email marketing involves sending targeted messages to subscribers to promote products and services. Pay-per-click advertising involves placing ads on search engines and paying each time someone clicks on them. Content marketing involves creating and sharing valuable information to engage with target audiences.   Digital marketing is an effective way for businesses to reach and engage their customers online. Social media marketing is one of the most popular forms of digital marketing, and it involves promoting products or services on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. To be effective with social media marketing, businesses need to understand their target audience, including their interests and the problems that their products or services can solve.   Additionally, businesses need to create content that resonates with their audience and develop a cohesive brand identity that appeals to their target audience. Finally, businesses need to use analytics to track their progress and measure their success. With these steps, businesses can create a comprehensive digital marketing strategy to meet their goals and drive the results they desire.   Tracy discusses the five steps necessary for successful social media marketing. The first step is to understand the audience, by learning what their interests and problems are. The second is to create engaging content, since social media is a highly visual medium. This could include eye-catching graphics, videos, and photos. The third step is to run targeted ads to the right audience. The fourth is to engage with followers, by responding to their likes and comments. Lastly, the fifth step is to measure and track results. With these steps, brands and businesses can successfully reach their desired audience and promote their products or services. Timestamps 0:00:00 Digital Marketing for Beginners: Unlocking the Power of Digital Marketing 0:02:16 Digital Marketing: An Overview of Strategies and Tactics 0:09:23 Digital Marketing Strategies: Social Media Marketing 0:10:53 "5 Steps to Creating Engaging Social Media Content" 0:12:55 Social Media Marketing Strategies: Engaging Your Audience and Measuring Results 0:15:49 "Analyzing Engagement and Successful Social Media Marketing Campaigns" 0:17:21 Episode 4: Social Media Marketing, SEO, Email Marketing, and Pay Per Click - A Deep Dive into Digital Marketing Strategies   Highlights In 2012, the Dollar Shave Club launched a hilarious video featuring their CEO, who was talking about the company's Ranger Blade. The video went viral, and the company gained over 12,000 customers in the first 48 hours after that video was released. 48 hours, 12,000 customers. Could you handle that volume? This is the magic of an effective social media campaign. Oh, social media marketing can be highly effective and a great way to reach out to engage with and build that know, like and trust factor with your target audience.   Now, here are some of the key components of having a successful social media marketing strategy. Right? Grab your pencils and you're going to want to write this down. First things first. Let's understand our audience, shall we? Yeah. To be effective in any marketing, niche marketing, general buckshot marketing but to be effective in social media marketing, you're going to need to understand your target audience. That's all there is to it. You're going to need to know who they are, what their interests are, what problems do they have that your product or your service is going to solve.   Now, there are some pluses and minuses here, which we'll talk about in that future episode. And then finally, we have content marketing. Now, content marketing involves creating and sharing valuable information, creating that valuable content so that you can interact and engage your target audience. Now, this could be podcasts, blog posts, videos, infographics, ebooks, lead magnets, all with the goal of building trust that know like and trust factor in establishing yourself or your business as the thought leadership in your niche, in your industry, in your space, whatever that might be. So overall, digital marketing offers businessmen and women and businesses of all types a range of tools and techniques to reach and engage with customers online. Now, the reason I want to do this little series of probably five or six episodes is that by understanding the different strategies and tactics available, businesses can create a comprehensive digital marketing strategy, which we're going to talk about in the next episode, to meet their goals, your goals, and drive the results that you desire. You've got PPC, right? Pay per click. That's advertising. PPC advertising involves placing ads on search engines or social media platforms and paying each time someone clicks on your ad, right? It's almost like a no lose scenario. All right, Mr. Platform, here's what I want you to do. I want you to display my ad on your platform 87,000 times, but I'm only going to pay you for every time someone clicks and comes over to my website. This allows businesses to reach highly target audiences and drive traffic to their website really fast.   Yeah. So let's take a look at some examples of digital marketing. Now, I kind of mentioned them earlier. We're just going to do a brief overview here and then we're going to get into the meat for today's episode. Social media marketing. One of the most popular forms of digital marketing is social media marketing. It involves promoting your products and services on those social media platforms. So we're talking about the Facebooks, the Instagrams, the Twitters, the LinkedIn, Tiktoks, whatever it might be.

DarkHorseSchooling.com/podcast This episode is about how to use affirmations to help achieve success in the business world. The host, Tracy Brinkmann, is an experienced entrepreneur and coach who started the Dark Horse Entrepreneur Podcast to help entrepreneurs, coaches, and course creators battle technology overwhelmed procrastination and imposter syndrome. Tracy believes that driven entrepreneurs and those looking to start, restart, or Kickstart their business need to level up their marketing skills and take action in order to build their business into the empire it deserves to be. However, Tracy acknowledges that along the way, entrepreneurs will hit walls and will have to decide how to proceed in order to get past the obstacle. Tracy concludes by offering three secret steps plus a bonus secret to make affirmations into declarations of achievement.   Tracy is giving three tips and one secret to make affirmations work effectively. The tips are to state the affirmations in the present tense, to believe in what you are saying, and to make them personal and specific. The secret is a tool for those who are uncomfortable reading the affirmations out loud which works every time. Affirmations are positive statements that focus on what you want to achieve and feel in your life and by stating them in the present tense and believing in them, they can help align your body and mind with the desired outcomes.   Affirmations can be a powerful tool to create positive change in your life, but they are not a substitute for action. To make affirmations work effectively, you need to focus on three things. First, make sure the affirmation is stated in the present tense. Second, believe in the truth of the affirmation. Third, take action towards the goal. To reinforce the power of your affirmations, repeat them often and focus on the positive feelings they evoke. Taking action is key to making affirmations work as it brings them to life.   Affirmations are a great tool for helping us manifest our desired outcomes, but it is important to craft them in the present tense. This is because our subconscious mind operates in the now, and is more receptive to suggestions that are framed in the present. Affirmations should be stated as if the desired outcome has already happened or is currently happening, for example, instead of saying I will be successful say I am successful. It is also important to believe in the affirmation and its possibility, as this will send a signal to your subconscious mind that it is something that is important to you and that you are committed to making it happen.   TIMESTAMPS 0:00:00   "Unlock the Secret to Making Affirmations Work: 3 Steps Plus a Bonus Secret" 0:02:37   "Using Affirmations to Achieve Your Goals" 0:04:59   Using Affirmations to Create Positive Change in Your Life 0:06:30   "The Power of Present Tense Affirmations: How to Make Them Work Effectively" 0:11:42   "The Power of Affirmations and Visualization: Strengthening Your Beliefs" 0:13:11   "The Power of Affirmations: How to Make Them Work for You" 0:18:08   Heading: Making Affirmations Work Effectively for Business Success 0:20:10   Conversation on the Power of Affirmations for Entrepreneurs 0:22:20   "Using Affirmations to Achieve Your Goals: A Step-by-Step Guide" 0:26:05   Episode Summary: Affirmations and Subscriber Ratings   HIGHLIGHTS So his coach and his infinite wisdom patiently explained the three steps I just explained to you to making affirmations work effectively, stating, affirmations need to be in the president. You got to believe in what you're saying. You got to take some action. And then the entrepreneur getting this information from his coach was excited to put these steps into practice and boost their chances of success in business.. But as the discussion continued, the entrepreneur couldn't help but think of their business goals. They're like, wait a minute. I can use affirmations to make my business successful. Of course you can, the coach replied. You can create affirmations that focus on specific business goals, like increasing sales, increasing customer loyalty, and expanding your customer base. This isn't always about right how fat you are, how tall you are, how confident you are.   So by staying open and flexible, you can take advantage of these opportunities and bring your affirmations to life, right? It's like a it's like J. R. Tolkien when he put pen in the paper and he brought all those characters in The Hobbit to life, not just up on the silver screen that we see nowadays, but if you've ever read the book, right? Those were his affirmations. He brought them to life. So what I'm saying, in summary, is that taking action is a critical component to making affirmations work effectively.   These actions help to reinforce the belief and the truth of your affirmation that you are healthy and fit. And it makes it far more likely that you will see the results that you're looking for. Now, it's also important that you stay open to the opportunities that will arise. Because now your brain is saying, okay, this is important to you. You're paying attention to it, and you're taking action to it. So opportunities that are going to arise as you work toward your goals, sometimes the universe and its infinite intelligence will present you with an unexpected opportunity that can help you to achieve your desires far more quickly, way easier than you ever thought possible.   Now, taking action doesn't necessarily mean taking those giant leaps towards your goals. It could even mean making those small daily changes, little tweaks to your daily routine that align the direction you're taking and the actions you're taking every single day to your desired outcome. Or it could help you in taking consistent steps towards your goal every single day. The important thing is to be proactive in moving towards your desired outcome.. Now, of course, you need to know what that desired outcome is, and I spent quite a bit of time talking about that. Oh, gosh way back in episode 176, the IChart Method of Goal Setting. And then episode 398, the I Chart Method for goal Setting and achievement. So I give it to you twice, a little differently each time. So go back and check those out. I don't want to belabor that particular topic again and make this episode an hour and a half long, but you get my point.   When you believe in your affirmation, you're sending that signal back up to your subconscious mind. That amazing tool between your ears that this is something that is important to you and that you're not only committed to making it happen, but you desire to make it happen. As a result, your subconscious mind is going to work to align your thoughts, your beliefs, and your behaviors. Let me say that again.. Your thoughts, your beliefs, and your behaviors with the affirmation making it more likely to come into your life. You're going to start seeing things that you probably hadn't paid attention to before. You're going to start believing things that maybe you doubted before, and you're going to start doing things maybe you hadn't done. On the other hand, if you don't believe in the truth of the affirmation, it's this to be honest, this is not. Your subconscious mind is going to be less likely to even respond to it. And maybe that's why you're still listening to this about twelve minutes in.

https://DarkHorseSchooling.com/podcat This conversation is about the importance of Cornerstone Content on websites. The host of the Dark Horse Entrepreneur Podcast, Tracy Brinkman, provides seven easy steps to creating these anchor pieces of content. She then explains that she has been in the coaching, course creation and online space since the 90s and is still learning. Tracy then encourages entrepreneurs, coaches and course creators to take action and learn tips from the Dark Horse Entrepreneur Podcast. She believes that driven entrepreneurs should start or restart their businesses with great marketing, personal, or business tips and results.     Cornerstone content is the key to growing a business into the empire it deserves to be. These articles provide the most important, complete information on the topic and should not be written with the goal of selling. They help to raise brand awareness, rank higher in search engine results, and attract prospects that can be nurtured into customers. Writing and publishing this content helps to position oneself as an authority in their industry and builds trust in the brand and its products. Ultimately, the goal is to help other people and build relationships.     Creating Cornerstone Content can be intimidating, but it doesn't have to be. By following seven easy steps, anyone can create content that will attract their ideal customers. Step one is to choose a topic. When deciding on a topic, it is important to consider if it aligns with your business and will attract customers, if it is something that would make your customers life easier, and if it interests you. If you choose a topic that you are passionate about and have a bit of knowledge on, it will be easier to write and optimize the content.   Creating content for your business can be an intimidating task, but with the right preparation and research, it doesn't have to be. The first step to creating great content is to do extra research which will help your prospects and customers. Research what your customers want to know, talk to existing customers, read posts, books, and interviews, and take copious notes to quote as sources. Once you have a plan, start outlining topics and subtopics, and then write the content. Make sure it is clear, concise, and genuinely helpful in solving one or more of your customer's problems. Also, include links from expert sources, build your keywords in naturally, use tools like Grammarly or Hemingway to make it easy to understand, and get a few people to read it in advance. Lastly, optimize your article with your primary keyword in the URL, title tag, and headline.   TIMESTAMPS   0:00:00   "Creating Core Content: 7 Easy Steps to Becoming an Authority in Your Field"   0:02:10   "Unlock the Power of Cornerstone Content to Build Your Business Empire"   0:04:17   "7 Steps to Creating Cornerstone Content for Your Business"   0:06:10   "Tips for Writing Effective Content"   0:12:08   "Optimizing Your Content for Search Engines: Tips for Improving SEO"   0:13:50   "Six Tips for Promoting Your Cornerstone Content"   0:16:39   Creating Cornerstone Content: 7 Tips for Successful SEO and Reader Engagement   HIGHLIGHTS   Contact every expert and website that you quoted inside your article and let them know about it. Some of them heck, many of them will tell others through their social media, right? Sometimes they'll even link to your content from whatever the article or whatever piece of content that you referenced that you used. They'll link them together. Now you're getting some of that Linked use. You might even consider investing a little paid promotion as well. You can reach a highly targeted audience this way and use the new traffic to further build your email list and becomes a self fulfilling prophecy. Make it simple for visitors to share your content with others by adding social media buttons, share me links, email, all the little tricks.   Use your social media accounts to tell your followers about the article, right? Schedule social media posts several times a day for the first couple of days after you post that Cornerstone Content, and then periodiotically afterwards, re remind them. Use personalization whenever possible. Thank you, guys, all my sales folks. I did this amazing piece of content about handling objections, right? I drew blank there for a second. Whatever it might be, you can even take a snippet of this piece of content and use it as your social media content and say, hey, this is just one piece of this amazing piece of content. Put it out there, click the link down in the Show notes or whatever it is, and check out the full content, right?   So wherever your keyword you're trying to tweak for, you're trying to optimize for. Make sure it's an url in the title tag and in the headline. Ideally, the title should answer an exact question being asked in Google, so it might be part of your research early on. What questions are being asked on this topic? Create subheadings that hold keywords as well as other keywords being populated throughout your text.. This will help your readers and the search engines alike to recognize the relevance of your content. This search engine have gotten really smart over the past couple of decades. And so make sure you don't know we're not talking about keyword stuffing here. We're just talking about make sure it's relevant to the content you're trying to the questions you're trying to answer and the content you're trying to share.   Right? Tip number three plan your content. Now this is where the fun begins. You might be writing something called the Complete Guide to Blank whatever the Topic Is or everything you ever wanted to know about. Blank. Again, whatever your topic is or how to achieve blank whatever your topic is. Once you have a basic plan of what your article will achieve, start outlining your topics and your subtopics.. You might want to use a step by structure from beginning to end, or a list, like we talked about in episode 348, ways to Make Your Listicles Amazing. So you can create a listicle or whatever works best for the topic that you have chosen. Okay. By the way, you might want to go back to listen to episode 348 where we talked about listicles. Listicles are very popular. You see them all the time. Where it's like the top ten ways to X or the top whatever. Anyway, you know what I'm talking about. Anyway, I won't beat that one to death.   Please do not be intimidated into thinking that it's beyond the scope of your abilities to create this kind of content. Why? Because I'm about to break it down into seven easy steps. Here we go. Step number one pick your topic. There are three questions that you're going to want to consider when choosing a topic. Does it align with your business and will it attract your ideal customers? Right. Does it align with your business and will it attract your ideal customers? For example, let's say you're in the niche of stock investing. You don't want to create some cornerstone Content about buying a home.

https://DarkHorseSchooling.com Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which provides helpful tips for entrepreneurs, coaches, and course creators who are feeling overwhelmed or unsure about the technology involved in building their business online. In this episode, Tracy discusses the viability of creating tangible products, like CDs and DVDs, to help entrepreneurs make money online. She explains that although it may seem outdated, creating physical products can still be a great way to supplement a business's income. Tracy encourages entrepreneurs to listen to the podcast to gain more knowledge and take action in order to successfully build their business.   Tracy Brinkmann explains the importance of having tangible products to stand out from other businesses in the same niche and to be able to charge premium prices. They reference an example of when everyone used to be excited about creating tangible CDs or DVDs to distribute digital content. Tracy explains that tangible products can be the key to building a successful business and encourages the entrepreneur to consider including physical products in their strategy.   The conversation discussed the benefits and advantages of physical products compared to digital ones. People tend to perceive physical products as having a higher value and are thus willing to pay more. With digital products, the higher the price point, the higher the refund request rate. To combat this, one suggestion was to drip feed the information gradually and provide a guarantee of a full refund within 60 days. The example given was of a podcast course that sent a surprise coffee cup with the logo on it to commemorate the completion of the course. This physical product was an unexpected surprise that the speaker still remembers and uses to this day.   Tracy Brinkmann is offering advice on how to reduce refund requests as a product creator. They suggest creating a tangible product like a USB or CD and using a service like Kanaki to print and ship it out. Doing this will command a higher price and reduce refund requests because it is a pain to return a physical item. People are excited to receive a tangible item in the mail and they will provide more positive feedback and reviews because of the perceived value. Additionally, customers are more likely to consume digital products if they receive them as a tangible item, as they are more likely to dive right into a physical product than a digital one. Tracy also suggests using an insert with an online access code that can unlock exclusive content, as well as collecting consumer's addresses when they put in the code. This technique is similar to the one used by the music industry, where they include download codes with their physical products.   TIMESTAMPS 0:00:00   "Exploring the Possibility of Creating Real Tangible CDs and DVDs with Konaki: A Discussion with Tracy Brinkman" 0:01:38   "The Benefits of Physical Products for Entrepreneurs" 0:03:17   The Benefits of Offering Tangible Products and Strategies to Combat Refund Requests 0:05:27   "Exploring the Benefits of Creating a Tangible Product for Your Digital Content" 0:11:59   Exploring the Benefits of Repurposing Digital Products into Physical Products 0:13:25   Heading: Leveraging Physical Products to Increase Brand Awareness and Customer Loyalty   HIGHLIGHTS The whole idea is that you sell your tangible product, have the service provider, in this case, the one I'm talking about, is Kanaki ship it out for you and then collect the consumer's address when they use the code. When they put that code in, they got to put in their email address. Now, you could even sell your products via other avenues. You could put it in a store. You can make it a part of someone else's program.   But I want to talk to you specifically for a minute about Kinaki and here's for one reason. With Kanaki, right? Last time I looked at it, you can get an insert put inside the CD or DVD that you're sending out at no extra cost. And on this insert, you could include an online access code whereby they can unlock and watch the content online. Or you might even offer some exclusive content that they would gain access to via that code.   But here's the thing in all of them that I looked for and I looked at, you. Simply upload your audio or your video files to the website by following their simple instructions. Click a couple of buttons, and bing, bang, boom, you're ready to start sending out products to anyone, anywhere in the world. Now, keep in mind that duplication and distribution services, that's what they give you. They don't master your product for you.   Guilty. I've done it myself. Then a couple of weeks or a month goes by and they've forgotten all about it and why they bought your product. And all they know is they see some 97 to 97 charge in their credit card that they do not want to pay. Or maybe their spouse doesn't want to pay, right? So what do they do? They ask for a refund. In my experience, tangible products get used far more than digital products, and the product creator winds up with far less refunds.   Well, they're still waiting. They're still waiting for week six in week eight and week ten, right? Your real customers, the ones that have zero intention of refunding, are frustrated because they're forced to wait is ridiculously long time for the very content and information they paid for in good faith. And they want it right now. So here's where I offer you a solution. Create a real tangible product that you can ship out.

https://DarkHorseSchooling.com Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which is designed to help entrepreneurs, coaches, and course creators who feel overwhelmed and uncertain about their business or technology skills in the online space. In this episode, Tracy talks about the importance of storytelling and how it can be used to build an empire. Storytelling, Tracy argues, is a great tool for entrepreneurs to reach their audience, build their brand, and create an unforgettable experience for their customers. By sharing their own stories and experiences, entrepreneurs can create a powerful connection with the people they are trying to reach, helping them to stand out from the competition. Storytelling can also help to inspire others, giving them the courage to take action and pursue their dreams. Tracy encourages entrepreneurs to use storytelling to connect with their audience and create an unforgettable experience.   Tracy is advocating for the importance of storytelling, and is hosting a free summit on the topic. However, he believes that the same storytelling strategies that gurus use to gain followers can actually be detrimental to businesses. He gives an example of a story that is often used, where someone goes from being in debt to becoming successful. He argues that this type of story does not actually help customers because it does not provide actionable advice. Instead, he encourages businesses to focus on providing useful tips and strategies that can help customers. Tracy Brinkmann discusses how rags to riches stories work, and how they may not be the best option for attracting high-ticket customers. He advises using discounts, time-sensitive offers, and stories that illustrate how easy and fast a product will work to attract lower end customers. He suggests dampening the rags to riches stories in order to attract more high-end customers, and to use content that demonstrates results. He suggests doing an A/B test to compare the results of a rags to riches story with more powerful stories such as Here's how we increased our conversions by 93% in 8 weeks. Tracy shares the importance of using winning stories and messages when trying to increase conversions. Tracy gave examples of stories that could be used to better engage customers, such as earning free publicity and gaining subscribers, customers, and sales in a short period of time. He also suggested telling a story of building a business from $0 to generating revenue in 14 months. He also noted that it's important to make sure that any stories used are ones that have actually been experienced by the speaker. He made the example of a rags-to-riches story to a more effective one of living in a 1971 Vega car to a 442-room mansion in only four hours of work per week.   TIMESTAMPS  0:00:00   "Unlock Your Potential with Storytelling: How to Level Up Your Business with Dark Horse Entrepreneur" 0:02:32   "The Dangers of Storytelling in Business: How It Could Be Ruining Your Profits" 0:04:02   "The Power of Storytelling: How to Attract the Right Customers for Your Business" 0:09:36   "How to Increase Conversions with Winning Messages and Stories" 0:11:37   Heading: "Authenticity is Key: Proving Your Value to Your Customers"   HIGHLIGHTS  But keep in mind, you're going to have to continually focus on volume, volume, volume finding more and more and more of these customers to bring through your sales funnel to take them through your ascension letter.   Now, when you want to attract customers on the lower end of this financial spectrum, it's great to use things like discounts, time sensitive offers and the sort of stories that illustrate how easy and how fast your product will work.   I've been there, right? And simply maybe they're not as knowledgeable about the world of business and the world of marketing. Now, these folks, they'll easily spend $17, $47 on a product, but they will likely never shell out hundreds or preferably thousands for training, no matter how good the promise, know how great the product is, or know how bad they need the result that they could get on the other side of it.   Your messaging, your story is going to determine what kind of client demographics you attract. Using a rag to riches story tends to attract the people on the lower end of the financial spectrum.   I just start leveling up with some great marketing, personal, or business tips and results, man, we got to get those results in order to build that beautiful business of yours into the empire it absolutely deserves to be.

https://DarkHorseSchooling.com/podcast Tracy Brinkman, host of the Dark Horse Entrepreneur Podcast, talks about the importance of entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, overwhelmed, procrastination, and imposter syndrome. Tracy Brinkmann talks about a study done by HubSpot that revealed personalized CTAs (Calls to Action) in marketing emails can result in a 202% increase in clicks, conversions, and revenue. When people join a list, they are at various stages of their journey. For example, some may not even have a sales funnel, some may have a sales funnel but not have started advertising, and some may have started advertising but not gotten it to work. To create an effective CTA, it should be personalized to the person joining the list and the stage they are in their journey. In this episode, the conversation focuses on how to get the most out of your email marketing. Tracy suggests using personalized offers and segmenting your list in order to get a 202% response rate. Tracy suggests using a welcome email to segment the list by asking what problem they're trying to solve. They also suggest creating a series of emails to help guide subscribers along their journey and offering a bribe to encourage them to complete the segmentation process. Finally, Tracy stresses the importance of follow-up emails, as many subscribers won't respond to the first one. In this episode, Tracy Brinkmann is giving advice on how to offer bribes to potential customers. A Suggestion of creating four different free offers, each tailored to a different level of customer. The offers could be cheat sheets, learning videos, or anything else that the business chooses to create. When a customer chooses one of the offers, they will be tagged in the business's email list. The key is to give something first, and to ask the customer a question that offers three options, each with a different free offer. This will help the business better serve the customer by segmenting them down.   TIMESTAMPS 0:00:00   Welcome 0:02:00   How to Improve Your CTAs by 202%: A Step-by-Step Guide 0:03:35   "Personalizing Your Offers to Maximize Your Results in Advertising and Social Media" 0:08:41   "Creating Free Offers to Increase Social Media Advertising Performance" 0:10:18   Heading: Taking Your Journey to the Next Level with the Dark Horse Entrepreneur Podcast   HIGHLIGHTS Are you having troubles with your social media advertising? This free offer will help you. Is your social media advertising doing well, but you would like to do better?. This free offer will help you out.   And here's where some of the magic is offering the right products and the right services to the right people to take them to the next level where you've already set up a series of emails and a series of products and services to help them get to the level after that.   Creating a great sales funnel that's optimized for social media advertising, getting started in social media advertising, or fixing your social media advertising problems, or optimizing your current social media campaigns to maximize your return.   Now, let's start with how to improve your CTAs by 202%. And I come up with this one because there was a study done in HubSpot which they, they analyzed over 300,000 marketing emails, all of which had Calls to Action or CTAs.   And I believe the answer to that is you are a driven entrepreneur, perhaps even an infopreneur that's here because you're ready to start restart Kickstart, just start leveling up with some great personal marketing business tips and results.

This conversation introduces the Dark Horse Entrepreneur Podcast, a show that helps entrepreneurs, coaches and course creators who want to build an online business but are struggling with technology, feeling overwhelmed, and battling imposter syndrome. The host, Tracy Brinkman, has been in the coaching, course creation and online space since the 90s, and is still learning new things. He believes that the listeners are driven entrepreneurs, ready to start or restart their business and kickstart their marketing, so they can build their business into the empire it deserves to be. Nick and Karen Fitch are a couple in their twenties who have purchased a farm and a heard of cows. One morning, Karen wakes up and is unable to move from the neck down. It is a devastating event, but the Fitches refuse to be held down by it. They have found ways to adapt and take on their challenges with optimism. The conversation is about how they have navigated their situation, started a business, and how others can find inspiration in their story. Nick and Karen are an amazing couple with an inspiring story of entrepreneurship. They started an online business selling pictures of their beloved cows via their website, CuddleCowCompany.com. They have overcome a lot of obstacles to reach the level of success they have today. The podcast is full of personal and business advice that can be taken away to help listeners become successful entrepreneurs. Nick and Karen shared a bit about their story and how they were able to start their own business. Three years ago, the Karen woke up paralyzed from the neck down and had to spend six months across three states and seven hospitals. She was closer to death multiple times during this period. In April of 2020, the Karen was sent home from the hospital as the doctor believed it was the best way to keep her safe from infection. The Karen, Nick returned to a small town in Iowa and were determined to pay forward the help they received during their hospital stay. Reflecting on their blessings, they wanted to do something to help others. TIMESTAMPS 0:00:00   "Welcome to the Dark Horse Entrepreneur Podcast: Learn Tips from Business Owners to Build Your Empire" 0:02:13   Interview with Nick and Karen Fitch: Overcoming Adversity and Creating a Life of Abundance 0:04:28   Interview with Nick and Karen: Founders of Cuddle Cows 0:06:02   Heading: Reflection on a Journey of Hospitalization and Recovery 0:07:52   Heading: Conversation with Nick and Karen about Cuddles Out and Their Cow Farm in Nowhere, Iowa 0:11:51   Conversation with Nick and Sarah about Starting a Business and Living with an AVM 0:16:59   Heading: Neurosurgery Journey of a Kid with Spinal Cord Issues 0:18:38   Heading: Spinal Cord Injury and Respiratory Failure: A Story of Recovery 0:20:11   Heading: Reflection on Overcoming Adversity and Finding Purpose 0:22:07   Conversation with Karen and Nick about Starting a Blanket Business 0:25:50   Conversation Summary: Navigating Sales Tax as a Small Business Owner 0:27:24   Conversation Summary: Starting a Business with Limited Knowledge 0:29:33   Conversation Summary: Adapting to Life with a C6 Spinal Cord Injury 0:31:14   "Entrepreneurial Journey: Nick and Karen's Experience with CuddleCowCompany.com" 0:34:05   Interview with Entrepreneurs Karen and John on Spinal Cord Research and Bootstrapping a Business 0:38:28   Interview with Karen and Nick of Cuddle Cows: Giving Back Through Cuddly Cows and Cute Shirts 0:40:02   Conversation with Nick and Sarah of Cuddlecat Apparel: A Part of the Solution, Not the Problem 0:44:47   Discussion on the Evolution of Marketing Strategies 0:46:40   Interview with Nick Carryman: How to Start a Business for Free and Sell Your Products Without Ads 0:48:11   Interview with Nick and Karen Fitch of Cuddle Cow: A Story of Overcoming Adversity and Achieving Success   HIGHLIGHTS Be a part of the solution, not the problem. All right, so I want to be mindful of your time where I could sit here and pick your brain all day long because I'm like you. But spinal cord injury is just kind of an underfunded area where there's not a lot of funds going towards that. But actually, in the last year or so, there's actually been a few new drugs that have been invited and therapies that are going into like a testing phase with the FDA.   And that's the bulk of our income through that. And then I also do a little bit of social media consulting and stuff with people on Facebook stuff because, I don't know, that's one of my passions.   And then here they are given with cuddle cows. You guys got to check this out. The link will be down in the show notes, everybody. I'm going to put all your links, the Facebook link, the TikTok link is going to be down there.   And if this business ends up becoming more part of our income, that would be great. But I would say we started this mainly for how we become part of the solution to find a cure for style for style burden. https://DarkHorseSchooling.com/

https://DarkHorseSchooling.com   Adam Adams is the founder of Grow the Show, a company that helps podcasters get their message out to the world. In this conversation, Tracy and Adam discuss the importance of competition in the podcasting space, and how it can benefit both podcasters and their listeners. They also talk about the importance of marketing and personal branding, and how to grow a show without all the hard work and guesswork.   In the conversation, Adam Adams discusses how he got into the podcasting business, and how it has benefited his real estate investing business. He also talks about how podcasting can be used to build an audience and how it can be used to serve that audience.   Adam Adams talks about how he got into podcasting and why he decided to sell his show. He explains that he felt that real estate was getting heated in 2019 and that he wanted to pivot to something else. He launched a podcasting company and sold his show in 2020. He discusses how podcasting has become a big part of his life and how it has grown and changed over the years.   The person being interviewed discusses some of the reasons why people start podcasts. These include wanting to be funny or entertain others, wanting to get paid through sponsorships, or wanting to attract new business. They also talk about how starting a podcast can be beneficial, such as providing value to listeners or growing a coaching business.   03:45 What led you into the podcasting arena? 09:49 Podcasting as a lead generation tool. 15:28 The power of podcasting and micro content. 19:08 The importance of understanding your audience's needs. 23:59 How can you help a passive investor? 28:48 How to stop telling and start asking people. 34:08 Engagement and the 8020 rule. 40:06 The power of sharing. 44:47 How to make sure you're doing all three. 51:33 The power of lead magnets. 55:11 Do something compelling to get listeners to take action. 1:00:15 How to sell the lead magnet. 1:04:38 How to create value for your audience. 1:08:58 Door-to-door sales. 1:12:29 Adam's podcast is a free resource. www.growyourshow.com   #Podcast #podcasts #podcasting #podcaster #podcasters #podcastlife #podcastshow #podcastlove #podcastaddict #podcasthost

https://DarkHorseSchooling.com/podcast In this podcast, Tracy Brinkman discusses how to turn old magazines into valuable content that can be sold online in this unique side hustle idea. He explains that this can be a great way to make money while decluttering your home. He also offers tips on how to get started, including finding sources for cheap or free magazines, and choosing which ones to sell. In this conversation, Tracy talks about how entrepreneurs can take old magazines and turn them into valuable content or even make money online with them with this unique side hustle. He explains that if you have a collection of magazines, it likely means you have a passion for something, and that these magazines can take up a lot of space. Tracy discusses choosing the right magazines to turn into online content notes that it is important to carefully select magazines that will be most valuable to whatever audience is consuming the content. He advises to consider magazines that are still relevant today, and offer timeless tips in areas such as style, cooking, and DIY projects. Tracy discusses that to be successful with this side hustle there is an importance in finding old magazines that are still relevant today. They suggest looking for magazines with unique and hard to find information, as well as those with well-written and informative content. Timestamps 0:00:00 How to Turn Old Magazines Into Money Online 0:01:46 How to Turn Old Magazines Into Valuable Content and Money 0:03:30 How to Choose the Right Magazines to Turn Into Your Online Content 0:05:10 3 Tips for Finding Valuable Vintage Magazines 0:07:00 How to Choose the Right Magazines to Turn Into Online Content 0:08:43 How to Make Money With Magazines: A Step-By-Step Guide 0:14:19 How to Create Engaging Social Media Content from Articles 0:16:18 How to Make Money by Reading Old Magazines 0:17:53 The Dark Horse Entrepreneur: How to Make Money from Old Magazines Highlights Tracy Brinkmann goes to the garage sales and buys up all the old magazines that he can find. Now, he says the older the better. And I would concur on this because obviously, the recent magazines, everyone's probably already read them, right? So if you can go back and find old magazines, like I said, I got some from the 70s here.   Maybe you create a tutorial or how to video an article that contains the instruction tips on how to do something. Hey, you're going to do this, then you're going to do this, then you're going to do that.   Do you want to learn how to make money with magazines? You're like what?. And now here you are listening to it. And then now you give the introduction, the hook.   Content that you find valuable, that you think your readers will find valuable and relevant. And when you're doing that here, I want to give you a couple of tips here.   So I want you to consider those four things as you try to choose the right magazines to turn into online content and ensure that content that you create brings value to your audience.

https://DarkHorseSchooling.com/podcast In this episode, host Tracy Brinkmann, introduces a five step method for goal setting and achieving New Year's resolutions. This method includes clarifying what you want, setting realistic goals, breaking down goals into actionable steps, staying accountable, and celebrating your accomplishments. In the next episode, Tracy will share a milieu check to help tie everything together.   The first step in goal-setting and achieving success is to look back at what you have already accomplished, no matter how big or small. This will help you get into the right mindset and remind you of your own potential. Next, look forward to what you want to achieve, imagining it in as much detail as possible. Finally, take action towards your goals, review your results, and be persistent.   Tracy Brinkmann urges the listener to choose a goal wisely, and to break it down into manageable chunks. They explain that it is important to think about what you want for your life, without worrying about what others will think. Once you have chosen a goal, the speaker suggests working on it one at a time.   Tracy Brinkmann is discussing how to achieve goals. They say that it is important to work on one goal at a time, until it is completed. They also say that everyone needs help to achieve their goals, and that this help can come from other people, courses, or training.   TIMESTAMPS 0:00:00   Introduction New Year's Resolutions 0:02:00   The Five Steps to Achieving Your Goals 0:06:09   The Power of Choice 0:09:06   The Benefits of Focusing on a Single Goal 0:10:08   The Power of Goal Setting 0:11:47   The Importance of Taking Action on Your Goals 0:13:20   The Importance of Feedback in Achieving Goals 0:14:54   The Power of Time and Tenacity in Achieving Your Goals 0:20:32   Setting and Achieving Goals: A Conversation on Time, Tenacity, and Review 0:22:07   The Dark Horse Entrepreneur: How to Make Goals Happen   HIGHLIGHTS When it comes to time and tenacity, you should be regularly reviewing your goals. You hear that? There's that R again. This is why I'm telling you the last two make the biggest difference.   Take a new action, get new results until you get those results that are more in the positive, at least in a neutral sense, right? And then they'll start going towards the positive sense.   And that help may be in the way of another person, a coach, a course, some training, right?. All these other opportunities that are out there, and you're going to go, okay, I need to learn salesmanship, or I need to hire a salesman, one of the two.   Now, some of the other goals you may have may be subparts of your ultimate goal, and you have to put them in the right place. But you don't go working on those parts until it's the right time.   Now, once you've chosen a goal, and I would urge you to work on one single goal at a time. So many people say, oh, I'm multitasking. I'm going to work on this goal.  

DarkHorseSchooling.com/podcast The problem with SEO is that it can be difficult to get high quality backlinks. However, there is a simple solution!   In this podcast episode, Tracy Brinkman talks about the importance of backlinks in SEO. He explains that backlinks are a crucial component of SEO and that they can help you get more traffic to your website or blog. He also gives some tips on how to get more backlinks, including guest blogging and creating great content.   The secret to getting organic backlinks is to rank number one for low or no competition keywords. This is because as the top pages get more exposure, they get more backlinks.   In order to get ahead of the competition, it is important to create quality content for terms that have little to no competition. This can be done by researching new terms that are being coined in your niche, or by creating content for terms that are already in use but don't have any definitive content. It is important to update your content regularly in order to maintain your position in Google.   TIMESTAMPS 0:00:00   The Benefits and Power of Backlinks 0:00:53   SEO Backlinking: The Key to Successful Digital Marketing 0:02:36   The Secret to Getting Organic Backlinks: Rank Number One for Low or No Competition Keywords 0:05:55   How to Rank on Page One of Google 0:07:49   The Benefits of Creating Content for Low Use, Low Competition Keywords   HIGHLIGHTS And so you're in the blue ocean creating the great content for those low use, low just up and coming red ocean keywords. And as your articles, your videos, your podcasts and content rank number one for these multiple keywords, you'll start to get your backlinks.   Now, in the experiment that they did, pages on the top spot for low or no competition keywords earned an average of 24 backlinks every year. That's because as the top pages get more exposure, they get more backlinks.   The secret to building organic backlinks is to rank number one for a low or no competition keywords. Yeah, let me say it again. The secret to getting organic backlinks, high quality organic backlinks, is to rank number one for low or no competition keywords, right?.   According to this study, top pages in the top spot get the top number of backlinks. Yeah, okay, stick with me for a minute. I'm going to Roy you the rest way through this.   Well, they're a crucial component of SEO. Now, you can't buy them in bulk well, you can, right? But you can't buy them in bulk and expect to get results.

https://DarkHorseSchooling.com   The Dark Horse Entrepreneur Podcast helps entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, procrastination, and imposter syndrome. In this episode, Tracy Brinkman discusses five money-generating niches that entrepreneurs can focus on to build a successful business.   Tracy Brinkmann shares that the topic of health is one of the best money generating topics out there. She explains that the health and fitness industry is growing rapidly and is worth billions of dollars. If you are passionate about the topic of health, you can carve out your own niche and make a lot of money.   Tracy discusses how to become a successful fitness content creator by narrowing down your niche and providing value to your audience. They also talk about the importance of money in the fitness industry, and how to make and save money as a content creator within the fitness arena.   Tracy discusses different ideas of possible blogging topics that could be profitable. The topics discussed were health, money, food, fitness and.. one other area of passion. It was noted that while not everybody is interested in every topic, there are ways to cater to different interests within each topic. For example, within the topic of food, one could blog about recipes, cooking classes, or the best places to eat in a certain city. It was also noted that food bloggers tend to make a higher median income than bloggers in other industries.   TIMESTAMPS 0:00:00   The Five Best Money Generating Niches for Content 0:02:21   The Best Money Making Topics in the Blogosphere 0:03:59   How to Make Money in the Fitness Industry 0:05:24   3 Profitable Blogging Niches to Start in 2021 0:08:47   How to Make Money in the Food and Travel Niches 0:10:21   How to Create a Travel Blog That Makes Money 0:12:10   How to Choose a Niche for Your Blog, Video, or Podcast 0:17:29   The Benefits of Leveraging Your Experience to Create Products 0:19:03   The Dark Horse Entrepreneur Podcast: Episode #1 – Why These Five Passions Will Work For You   HIGHLIGHTS You'll find it far easier to sustain your blog, your video, your podcast, whatever medium you're choosing to share your passion driven niche. You'll find it far easier to get over the hurdles, to crack through the barriers, to dig under the walls that are going to be placed between you and your goal, which is probably earning some money with it, right?.   Heck, you could probably get the folks that come on to your videocast or your podcast or your blog to pay you via their marketing funds that they would use to pay for their advertising.   One of the ladies I'm trying to get on the podcast has five of them  (unique air BnBs) and they're all ones like a spaceship. One is like shaped like a dog crazy.   Try creating a travel blog about the most unique airbnb's that are out there. Think about that for a moment, just for a moment, would you? There are a number of very unique B and B's out there.   There are some of them out there that are in the travel industry. So you could get your travel paid for, most likely, and enjoy the process at the same time.   A special thanks to ConspiracyMusicGuru.com for our new true solfeggio background music

https://DarkHorseSchooling.com SUMMARY: The Dark Horse Entrepreneur podcast helps entrepreneurs who are struggling with technology, procrastination, and imposter syndrome. In this episode, Tracy Brinkman discusses how to generate endless content ideas. He recommends ten websites that entrepreneurs can use to get ideas for their next piece of content. These websites include sites like BuzzSumo, Quora, and Reddit.   Tracy discusses how important it is for experts in their field to come up with content ideas, and provides a list of ten websites that can help generate an endless stream of content ideas. The websites listed include: Quora, Reddit, Google Trends, and BuzzSumo. Tracy  emphasizes that the purpose of the list is not to provide ideas that can be copied and pasted, but rather to give experts an idea of what their audience might be interested in.   The conversation discusses the website Socrates which is a search engine designed to help you learn more about your target audience. You can use Socrates to find out what topics and keywords that are already popular inside your target audience as well as common problems they're facing and questions they're asking. The information from Socrates can be used to create content that is relevant and useful to your audience.   Quora is a website where people can ask and answer questions on any topic. It is a great resource for finding content ideas, as you can easily find questions relevant to your niche or industry.   TIMESTAMPS 0:00:00   10 Websites for Endless Content Ideas 0:02:14   10 Websites to Help You Generate an Endless Stream of Content Ideas 0:03:51   How to Use Socrates to Learn About Your Target Audience 0:05:34   How to Use Quora and Answer the Public to Create an Endless Stream of Blog Post Ideas 0:07:07   Quora: A Great Way to Generate Content Ideas 0:08:28   How to Use Various Websites to Generate Content Ideas 0:13:17   How to Use Various Online Platforms to Find Content Ideas for Your Life Coaching Business 0:19:04   How to Use Google Trends to Find Out What's Being Talked About in the Coaching World 0:20:36   10 Ways to Find Ideas for Your Life Coaching Business 0:22:21   Ten Websites for an Endless Source of Content Ideas   HIGHLIGHTS This is a great way to find some visual content that is relevant to your audience to help you come up with ideas that are both interesting as well as being visually appealing.   Now in this particular example, it's actually the introduction to one of the people Twitter is trying to get me to follow. But if I click on their profile, they have a whole host of great pieces of content in here.   And as you might expect, these conversations can be a great source of content ideas to get started. Once again, type in the keyword or phrase and see what people are tweeting about.   How you can as a life coach to keep up with this example and I beat this one down the ground, could give your prospects, your clients, your customers some great ideas for motivational gifts for their loved ones on the holiday season.   Reddit is one of the most popular websites in the world and it's also a great source of content ideas. Simply browse through all the various Reddits. Some of you may think of them as forums and see what people are talking about.

https://DarkHorseSchooling.com SUMMARY: The conversation is about a trick to get more people to leave comments on your blog or social media posts. The trick is to ask a question at the end of your post. Asking a question will encourage people to leave a comment because they will want to answer the question.   Tracy is an entrepreneur who is still learning. He believes that it is more important to know who the person is that you are to get your content in order to get better rankings. The reason for this is because they are likely driven and want to build their business into an empire. The interviewee then shares a tip on how to get more people to interact with content, which in turn will improve the ranking of that content.   The conversation is about how to get people to comment on your content, and the best way to do this is by asking them to do so. Tracy also mentions that he is going to be giving away a free copy of his new course to one lucky person who comments on the content.   Tracy discusses the idea of using a contest to increase engagement on a video or article. The prize for the contest is a free, valuable gift that is related to the topic of the video or article. The contest can help to increase the average viewing time of the video or article, and the prize should be specifically targeted to the audience who would be interested in the topic.   TIMESTAMPS 0:00:00   The Dark Horse Entrepreneur Podcast: How to Get More People to Interact with Your Content 0:01:28   The Benefits of Getting More Comments on Your Content 0:02:57   How to Get More Comments on Your Content 0:04:26   How to Increase Engagement on Your Videos or Blog Posts 0:07:52   How to Use Contests to Boost YouTube Views and Engagement 0:09:22   The Dark Horse Entrepreneur Podcast: Free Course Giveaway   HIGHLIGHTS You'll be seeing it announced here on the podcast and all the platforms that I publish on, but you will get your free copy if you're picked as one of the winners.   Try doing this across a couple of posts, a couple of podcast episodes, a couple of videos on your YouTube and watch the magic happen in your comment section. So let's see if the magic works.   And there's a couple of big metrics that YouTube uses to determine whether or not they show a video to additional people. Views in the first 24 hours are specifically important if we're talking about YouTube to help get your video seen by more people.   The more comments you have, the higher your chance of you ranking higher in the searches. And when you get your readers and your viewers and your listeners to interact with your content, by leaving their own comment, you're increasing their perceived ownership of that content.   Why do you want people to interact with your content?. Well, more often not, it's because it will quite often give you a better standing in the search. And you've talked about social media content.

DarkHorseSchooling.com SUMMARY: The question is posed: does email marketing still work? The answer is a resounding yes - but times have changed, and so email marketing has to change as well. The key to successful email marketing in the current climate is to understand the needs and wants of your audience, and to craft emails that speak to those needs. This can be done by segmenting your audience and tailoring your message to each segment, or by using personalization to make each email feel like it was written just for the recipient. By staying up-to-date with the latest email marketing trends and techniques, you can ensure that your messages are always relevant and engaging, and that your business continues to thrive.   Email marketing is still an effective way to reach and sell to customers, but the landscape has changed. Marketers need to be aware of how email promotion has changed in order to be successful.   Tracy Brinkmann discusses how, in the past, people would write long emails that would often get lost in the shuffle and be forgotten about. However, they suggest that people update their workflow to send shorter emails instead. This way, people are more likely to read them and they can be easily incorporated into other pieces of content, such as articles.   Tracy is talking about how to increase the open rate for emails. He suggests sending out a short email with a catchy subject line that directs the reader back to the website. He also suggests focusing on creating a database of content, encouraging discussions on the site, and using the phrase to continue reading in emails.   TIMESTAMPS 0:00:00   Email Marketing: Does It Still Work? 0:03:23   The Benefits of Updating Your Email Workflow 0:04:54   The Benefits of Sending Short Emails 0:08:49   5 Tips for Writing Better Email Subject Lines 0:12:36   Email Marketing: How to Increase Your Click Through Rate 0:14:03   Email Marketing: How to Write Emails Your Audience Will Love   HIGHLIGHTS   Use the to continue reading phrase in your emails that will click that will boost your clicks. You see, by using this method, you're likely to see your click through rates greatly increase over time.   Step two is place your real efforts on creating a database of content. Here's what I mean by that. Instead of having to write articles and posts in addition to your emails.   Then send your readers that super catchy email that lets them know if they want to continue reading. Well, here's the link to do that, right? It's like the episode I just shared with you not too long ago on how you can zygarnick your audience into submission.   By sending out a short email, a short catchy email that directs your subscriber back to your website, you, my friend, are increasing the odds of that email will land in their personal folder, and they'll get to open it and they'll get to read it.   Those long drawing on emails are a thing of the past. Write like when you write to a friend, right?. Are you usually sending them a thousand words?. I know a few of you who just said, yes, I do.

DarkHorseSchooling.com SUMMARY: The Dark Horse Entrepreneur podcast is all about helping entrepreneurs who want to build a business online but are feeling overwhelmed with technology, procrastination, and even imposter syndrome. In this episode, the focus is on helping those struggling to come up with sales ideas for their product or service. The conversation offers a few tips to get started.   In this episode, Tracy Brinkman discusses how to take advantage of the many holidays in December to market your business. She recommends sending out two emails each day with a different holiday-themed campaign. For example, on Catherine's Day, you could offer a discount for people who send you a photo of their cat. This is a fun way to engage with your customers and promote your business at the same time.   In this episode, the speaker discusses some of the unique opportunities for sales that are available in December. Christmas Lights Day, World AIDS Day, and Rosa Parks Day are just a few of the days that present opportunities for marketing campaigns. The speaker encourages listeners to have fun with their emails and to be tongue-in-cheek in order to engage their audience.   Tracy lists different niche holidays that occur in December, and how businesses can take advantage of them to market their product or service. For example, International Volunteer Day or World Wildlife Conservation Day. The speaker also mentions how some of these days, like Christmas Card Day or Lost and Found Day, could be used to market products or services related to those topics.   TIMESTAMPS 0:00:00   Sales Ideas for the Holiday Season 0:01:21   How to Use December Festivals for Marketing Campaigns 0:04:12   December Sales Opportunities 0:05:43   Marketing Your Business with National Days 0:09:20   December Marketing Ideas 0:10:49   Marketing and Promotional Ideas for December 0:12:27   99 Marketing Ideas for December   HIGHLIGHTS On the 14th, easy Money Marketing right there. On the 15th, there it is, Catherine's Day. Rehifting Day, international Tea Day, and Cupcake Day the 16th. The 16th chocolate covered anything day.   You have International Cheetah Day, right? Maybe your product is fast in its solutions. You have cookie day, santa's list day, and world wildlife confederation, the world wildlife conservation day.   So if you're advocate of any of those, you can use them as part of your marketing campaigns. But now, let's go day by day, shall we, and talk about some of the unique opportunities that you have.   And I think that's one of the key things about good marketing is to have fun with it. Let's say you send out two emails each day during the month of December.   No matter what kind of how to product that you're selling this day, that particular day is tailor made for one of your sales campaigns. Then there's the app day or cookie day or ready for this one Catherine's day.

DarkHorseSchooling.com In this episode, the formula for creating addictive, memorable, and attention-grabbing content is discussed. This formula can be used to make people want to read your content, watch your videos, and buy your products. The formula is simple and easy to use, and can help you create content that people will love.   Tracy Brinkman explains that the Zeigarnik Effect states that people tend to remember unfinished tasks and incomplete tasks far better than they remember completed tasks. She gives the example of a waiter who is better at recalling orders that he has not yet delivered than the orders he has already fulfilled.   The Zeigarnik Effect is a technique that entrepreneurs can use to keep their audience engaged by opening up loops that the audience desperately wants closed. An example of how to do this is by asking questions in social media posts and then providing regular updates on the story.   The speaker explains how to use the Zeigarnik method to keep readers engaged in your content. This method involves teasing readers with something powerful, strange, or amazing that will be revealed later. However, the speaker warns against overusing this method, as it can anger readers and dissuade them from consuming your content.   TIMESTAMPS 0:00:00   The Dark Horse Entrepreneur Podcast: A Formula for Addictive, Memorable, and Attention-Grabbing Content 0:01:05   The Zeigarnik Effect: Why Incomplete Tasks are More Memorable 0:02:56   The Zeigarnik Effect: How to Use Cliffhangers to Keep Your Audience Addicted 0:04:35   The Benefits of Using the Zeigarnik Method in Your Content 0:09:07   The Zeigarnik Effect: How to Use It in Your Sales Videos 0:10:59   The Dark Horse Entrepreneur Podcast: How to Use Loops to Keep Your Audience Engaged   HIGHLIGHTS I delivered on the promise I gave you the tip or technique to use and to get your audience to listen to more of your content, consume more of your videos and listen to more of the podcast.   When you Zeigarnik your readers or your listeners or your viewers using this method, you'll find them far more happy to read all of your blog posts, all of your articles, listen to all of your podcasts, or listen to more of your podcasts and watch the full video that you post out there.   How can I do this? Well, an example of how you could do this in social media is you can open loops between posts. You can do this by asking questions and then posting regular updates on a continuing story.   Your goal in using the Zeigarnik Effect is to open loops that your audience desperately wants you to close. Think of the cliffhangers I previously mentioned and you'll know exactly what I mean now.   The Zeigarnik Effect states something to the effect that people tend to remember unfinished tasks and incomplete tasks far better than they remember completed tasks. And I'll give you an example.

Okay so you are writing a book and you want to get the word out. Want to know a NOVEL way to do it (pun intended) Oh and it also works for course too!Listen In and find out how https://DarkHorseSchooling.com

Forget the latest, great Marketing tricks and Shiny New Gimmicks.  Sometimes old school  is simply the best, and these Three marketing campaigns prove it Want to know what they are? Stay tuned and find out https://DarkHorseSchooling.com/podcast