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4 episodes with iaps
4 episodes with iaps
3 episodes with iaps
2 episodes with iaps
3 episodes with iaps
2 episodes with iaps
2 episodes with iaps
2 episodes with iaps
3 episodes with iaps
We break down BitLife, a simulation game that proves you do not need flashy graphics or complex meta to print money. With an aggressive monetization model, evergreen retention, and a loyal fanbase, BitLife has been going strong for over seven years, now pulling in more than $110,000 a day, with ad revenue making up half of its total income.What's inside:Ad Monetization on Steroids: Interstitial ads hit you right from the tutorial, with a cooldown of 70 seconds, banners refresh every five seconds, and rewarded ads are expertly placed on emotional player moments.BitLife monetizes player choices through a web of IAPs, subscriptions, and one-time offers.Smart UA and Creative Strategy: Originally fueled by organics, Stillfront's acquisition kicked off heavy user acquisition with strong creative hooks, unique AI and UGC blends, and consistent iteration across every channel.Key Takeaway:You do not need the best graphics to win in mobile. If your product is unique, your ad monetization is ruthless, and your UA is dialed in, you can scale forever.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/--JFbHlo3E8Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Bit Life and Hosts04:27 The Growth and Acquisition of Bit Life07:36 Gameplay Mechanics and Life Choices10:18 Monetization Strategies and Ad Integration13:22 Life Events and Their Impact on Gameplay16:26 The Role of Ads in Player Experience19:27 Conclusion and Final Thoughts on Bit Life23:09 Game Mechanics and Monetization Strategies26:24 Ad Revenue Insights and User Engagement31:26 User Acquisition and Marketing Strategies38:18 Game Performance and Future Growth44:21 Final Thoughts and Ratings---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me
How do you build a mobile game that does $168K/day in ad revenue… with no fail states, no IAP pressure, and a monetization wall that doesn't even kick in until level 24?You study Word Search Explorer, the latest word game from the Lands of Jail studio (PlaySimple/MTG), and a masterclass in calm, deliberate ad monetization.In this episode, we break down the ad placement strategy, retention metrics, and soft pacing systems that power one of the most deceptively profitable games on the App Store in 2025.
Jon Jordan and BlockchainGamer.biz editor Jenny Jordan talk through the week's news including:[0:34] Much anticipated game Wildcard dropped its whitepaper.[1:09] CEO Paul Bettner worked on Age of Empires, created Words With Friends. Very smart.[3:00] This was the first time we got insight about how its blockchain works and it's not the game. [4:08] The blockchain bit is Thousands, an integrated Twitch-like spectator platform.[4:34] Wildcard is a F2P PC/console game with cosmetic IAPs. No NFTs. No crypto. [5:40] The WC token is 100% for the community. 20% has already been airdropped. [6:32] You can stake the token and also use it for prediction markets about the game's esport events.[7:55] There will also be Wildorgs, which will act as team franchises.[8:51] It looks like Wildcard will use blockchain for the things it's good for.[10:36] It's interesting that the developer and the investors aren't getting any tokens.[12:33] While Wildcard isn't using Apptokens, we see more games using Apptoken-style controls.[14:31] Pre-registrations for Axie Infinity: Atia's Legacy have passed 2.5 million.[24:44] For a successful web3 game, you need people spending fiat currency as well.[26:06] Even in this market, some games are growing - Alien Worlds, Nine Chronicles, Axie etc.[27:42] What's interesting are games that couldn't exist without using [35:47] "If EVE Online is Rome, EVE Frontier is the building of New York," says CCP Games' CEO.[38:46] EVE Frontier: it's like CCP Games building a specific sandbox platform for EVE games.[40:25] What's really interesting is what new sort of games can we build with blockchain.
This episode is shorter than usual and will be featured in RevenueCat's State of Subscription Apps report.On the podcast: diversifying revenue beyond subscriptions, what Google Play's data reveals about buyer behavior, and why lower price points can actually increase total revenue.
Felix Braberg discusses the evolving landscape of ad monetization in mobile apps and games. He highlights the shift towards mobile apps, the increasing importance of ad quality, and innovative strategies for driving in-app purchases (IAPs) and subscriptions. He delves into the brain training app market, effective ad messaging techniques, and psychological pricing strategies that enhance user engagement and revenue generation. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Felix Braberg Youtube: https://youtu.be/V9tr_ZbVFHY Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Ad Monetization Trends 03:10 Shift from Games to Mobile Apps 06:01 Ad Quality and User Experience 10:11 Brain Training Apps: A Case Study 17:00 Innovative Remove Ads Strategies 20:47 Conclusion and Key Takeaways --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways 2025 is predicted to be the year of mobile apps. There is a significant shift from games to mobile apps. Ad quality is declining, leading to creative monetization strategies. Push notifications can effectively drive user engagement. Double-choice pricing can enhance perceived value. Bundling IAPs with ad removal increases user purchases. Mobile app companies are gaining traction in downloads. Innovative ad strategies are crucial for revenue growth. User experience is impacted by longer ad formats. Understanding user psychology is key to effective monetization. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
Trio, a new automated insulin delivery system built by the open-source community, has officially launched as an evolution of iAPS. Trio offers improvements with a focus on safety and community feedback. I'm joined by two key admins of Trio, to discuss its future advancements, including a sleek redesign, faster performance, and expanded caregiver functions. We also touch on how users are achieving over 80% time in range without needing to bolus before meals—showcasing just how transformative this system can be. Find a Doctor on ZocDoc (today's sponsor) T1D Exchange Registry Sign up (US only) Join our Newsletter | Diabetech Community Discord Support Diabetech on Patreon Follow Diabetech: Instagram | Tik Tok | YouTube | Facebook More info on Trio Listen: The Power of the iAPS Algorithm (still relevant!) DISCLAIMER: This podcast is not medical advice. Always consult with your doctor before making changes to your health care. Trio is experimental and not approved by the FDA or regulatory authorities at the time of this video. You take full responsibility for building and using Trio and you do so at your own risk. Results will vary.
On the podcast: How to find success with web2app, the value (and challenges) of “owning the transaction”, and why avoiding app store fees isn't a great reason to experiment with web2app, but might work out anyway.Key Takeaways:
Casual word games is a tough, tough category to compete in on mobile. Not only is it a very crowded red ocean, but casual games are notoriously hard to monetize effectively through IAPs, making user acquisition even more difficult than it already is in the post-IDFA world. That said, Funcraft is making it work in their favor, building a thriving, growing business with an expanding portfolio of games and with the ability to spend profitably, at scale, on user acquisition. With a small team of experienced industry veterans, investments in systems, processes, and analytics, as well as a second-to-none ad mediation stack, Funcraft is a great case study in how it is still possible to compete with the big guys — and win. To learn more about how Funcraft is making it work, your host Niko Vuori talks with Michael Martinez, Founder & CEO of Funcraft. Funcraft: https://www.funcraft.com/. You can find Michael Martinez on LinkedIn.This episode is brought to you by CleverTap Gaming, the all-in-one platform for creating personalized player experiences. Visit https://clevertap.com/gaming/ for more details. If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Deniz has type 1 diabets and he's been a part of supporting iAPS and now Trio - both are DIY algorithms that manage insulin. Screen It Like You Mean It Eversense CGM Learn about the Medtronic Champions This BetterHelp link saves 10% on your first month of therapy Try delicious AG1 - Drink AG1.com/Juicebox I Have Vision Use code JUICEBOX to save 30% at Cozy Earth Get Gvoke HypoPen CONTOUR NextGen smart meter and CONTOUR DIABETES app Learn about the Dexcom G6 and G7 CGM Go tubeless with Omnipod 5 or Omnipod DASH * Get your supplies from US MED or call 888-721-1514 Learn about Touched By Type 1 Take the T1DExchange survey *The Pod has an IP28 rating for up to 25 feet for 60 minutes. The Omnipod 5 Controller is not waterproof. A full list of our sponsors How to listen, disclaimer and more Apple Podcasts> Subscribe to the podcast today! The podcast is available on Spotify, Google Play, iHeartRadio, Radio Public, Amazon Music and all Android devices The Juicebox Podcast is a free show, but if you'd like to support the podcast directly, you can make a gift here or buy me a coffee. Thank you! Disclaimer - Nothing you hear on the Juicebox Podcast or read on Arden's Day is intended as medical advice. You should always consult a physician before making changes to your health plan. If the podcast has helped you to live better with type 1 please tell someone else how to find the show and consider leaving a rating and review on Apple Podcasts. Thank you! The Juicebox Podcast is not a charitable organization.
On the podcast: How developers can launch and optimize their app listings on the Google Play Store. A conversation from Google I/O 2024 with Sarah Karam, director of Apps Partnerships at Google.Key Takeaways:There are now more ways to optimize revenue with Google Play Commerce, such as installment subscriptions and automatically adjusted local pricing. On Android, the leading apps diversify their monetization. Instead of offering just subscriptions, for example, they offer IAPs to cater for diverse user preferences. Tipping, for example, has seen huge growth. The leading Android apps also adjust their overall approach to cater for the huge and diverse user base. Just replicating your iOS strategy will only serve a small fraction of potential customers. How can you serve someone on a $200 phone as well as a $2000 one? “The consumer rarely buys what you think you sell” and understanding this can lead to secondary product-market fit, unlocking new growth. Stop thinking about your app in terms of the feature(s) it offers and more about what problem it solves. About Guest
Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: On failing to get EA jobs: My experience and recommendations to EA orgs, published by Ávila Carmesí on April 23, 2024 on The Effective Altruism Forum. This is an anonymous account (Ávila is not a real person). I am posting on this account to avoid potentially negative effects on my future job prospects. SUMMARY: I've been rejected from 18 jobs or internships, 12 of which are "in EA." I briefly spell out my background information and show all my rejections. Then, I list some recommendations to EA orgs on how they can (hopefully) improve the hiring process. This post probably falls under the category of "it's hard, even for high-achievers, to get an EA job." But there's still the (probably bigger) problem of what there is for "mediocre" EAs to do in a movement that prizes extremely high-achieving individuals. If this post improves hiring a little bit at a few EA orgs, I will be a happy person. BACKGROUND Entry-level EA jobs and internships have been getting very competitive. It is common for current applicants to hear things like "out of 600, we can only take 20" (CHAI), or "only 3% of applicants made it this far" (IAPS) or "It's so competitive it's probably not even worth applying" (GovAI representative). So far, I haven't been accepted to any early-career AI safety opportunities, and I've mostly been rejected in the first round. ABOUT ME I'll keep this section somewhat vague to protect my anonymity. I'm mostly applying to AI safety-related jobs and internships. I am graduating from a top university with honors and a perfect GPA. I have 3 stellar letters of recommendation, 3 research internships in different areas, part-time work at a research lab, I lead two relevant student clubs, I've also worked part-time at 3 other non-research (though still academic) jobs. I can show very high interest and engagement for the programs I am applying to. I've co-authored several conference papers and have done independent research. I've done a couple of "cool" things that show potential (but mentioning them here might compromise my anonymity). I've also gotten my resume reviewed by two hiring professionals who said it looked great. Most of this research and leadership experience is very relevant to the jobs I am applying to. One potentially big thing working against me is that I'm neither a CS nor public policy/IR person (or something super policy-relevant like that). JOBS/INTERNSHIPS/FUNDING I'VE APPLIED TO Rejections Horizon Junior Fellowship - Rejected on round 3/4 GovAI summer fellowship - Rejected first round ERAKrueger Lab - Rejected first round fp21 internship - Never heard back BERI (full-time job) - Rejected first round MIT FutureTech (part-time) - Job filled before interview PIBBSS Fellowship - Rejected first round Berkeley Risk and Security Lab - Never heard back CLR Fellowship - Rejected first round ERA Fellowship - Rejected first round CHAI Internship - Rejected first round UChicago XLab - Rejected first round EA LTFF research grant - Rejected Open Phil research grant - Rejected Acceptances None yet! Note: I've also applied to jobs that align with my principles but are not at EA orgs. I'm also still applying to jobs, so this is not (yet) a pity party. MY EXPECTATIONS Although I expected these to be quite competitive, I was surprised to be eliminated during the first round for so many of them. That's because most of these are specifically meant for early-career people and I'd say I have a great resume/credentials/demonstrated skills for an early career person. RECOMMENDATIONS TO EA ORGS As someone who's spent a lot of time doing EA org applications, below are some tentative thoughts on how to (probably) improve them. Please let me know what you think in the comments. Increase the required time-commitment as the application progresses. By this I mean, start out with sh...
This is no BS gaming podcast 2.5 gamers session #100. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/a7rEif7GXA0 Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ Agenda 00:00 Introduction and Celebration 03:43 Twisted Tangle: A Unique Puzzle Game 07:31 The Success of Twisted Tangle 09:20 Gameplay and Mechanics 15:46 Changes in the Game 21:09 Monetization and Level Curve 22:07 Changes in Winning Rewards 23:07 Currency and Soft Currency Sink 24:07 Ad Placements 25:11 Ad Revenue Analysis 26:11 Revenue Estimates 27:05 Downloads and Revenue by Country 28:10 Hybrid Casual Games 29:02 Mobile Gaming Industry 30:14 iOS vs Android 30:54 Retention Rates 33:06 User Acquisition Channels 34:33 Target Audience 36:00 Creative Concepts 38:06 Creative Analysis 41:45 UA Campaigns 43:02 Rating and Conclusion --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways The game has different difficulty levels, with hard levels requiring more lives and very hard levels being even more challenging. The game's monetization strategy focuses on blockers and soft currency sinks, such as boosters and cosmetics. The game's revenue is primarily driven by in-app purchases (IAPs), with ad revenue playing a smaller role. The game's target audience is primarily older females, with the majority of downloads and revenue coming from the United States. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message
Please visit answersincme.com/PQD860 to participate, download slides and supporting materials, complete the post test, and obtain credit. In this activity, an expert in squamous cell carcinoma of the head and neck (SCCHN) discusses the clinical potential of antagonists of inhibitor of apoptosis proteins (IAPs) for unresected, locally advanced SCCHN. Upon completion of this activity, participants should be better able to: Identify the rationale for investigating the use of antagonists of inhibitor of apoptosis proteins (IAPs) in the treatment of unresected locally advanced squamous cell carcinoma of the head and neck (LA SCCHN); Discuss the latest efficacy and safety data for emerging IAP antagonists for the treatment of unresected LA SCCHN; and Outline clinical considerations for future use of IAP antagonists in unresected LA SCCHN.
I spoke with a fellow iAPS user about our first few months using the open source DIY automated insulin delivery system built for iPhone. Join Patreon for Exclusive Content Fill out T1D Exchange Registry Watch Video Podcast on Youtube DISCLAIMER: This podcast is not medical advice. Always consult with your doctor before making changes to your health care. iAPS is experimental and not approved by the FDA or regulatory authorities. You take full responsibility for building and using iAPS and you do so at your own risk. Resources: iAPS Website | iAPS Facebook Page | Loop & Learn iAPS Sessions Follow for more: Instagram | Tik Tok | YouTube | Facebook Follow Pete's Youtube Channel
This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial Guest: Samer Al Dafai Youtube: https://youtu.be/B5J3V_F5-HA Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ Agenda 00:00 Epic Introduction and Special Guest 04:14 The Idea Behind We Are Warriors 06:07 Game Design and Progression 18:08 Ad Monetization Strategy 21:32 Retention and Revenue 23:44 Ad Placements and Strategy 29:25 Game development and learning 30:13 Estimations and revenue breakdown 33:39 Impact of IAPs on ad revenue 34:44 Scaling and revenue comparison 36:23 User acquisition and session counts 38:08 Downloads and revenue distribution 39:32 Ad networks and mediation 42:06 Payback period and UA predictions 44:33 TikTok Creative Challenge 50:07 Creative team and external partners 55:22 Creative philosophy and consultants 57:26 Organic Downloads and Growth 59:06 Difficulty and User Feedback 01:00:14 Creatives and Art Style 01:01:21 User Ratings and Reviews 01:02:01 Progression and Economy 01:04:08 User Segmentation and Ad Placements 01:06:09 Segmentation and Ad Load 01:08:26 UA Strategy and Creatives --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Organic downloads can lead to significant growth, especially when leveraging platforms like TikTok. User feedback on difficulty should be considered and A/B tests can help optimize the game's difficulty. Creatives and art style play a crucial role in attracting and engaging users. User ratings and reviews provide valuable insights and should be monitored and addressed. Segmentation of users based on their progression and behavior can help optimize ad placements and ad load. User segmentation can also be used to tailor the game experience and economy. Regular iteration and updates are important for maintaining user engagement and monetization. User acquisition strategies should focus on creating new playables and experimenting with different angles. The overall rating for the game is positive, with praise for the team's performance and revenue generation. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message
On 25th January, Apple published its guidance on how it would comply with the EU's Digital Markets Act (DMA). The response, in keeping with Apple's response to other demands for reforms, effectively disincentivizes most apps from taking advantage of the changes. The changes are complex and confusing, and the answer to whether apps should make changes isn't completely black-and-white. To help developers navigate these changes, we pulled together an “emergency” episode featuring RevenueCat's CEO Jacob Eiting and Head of Product Jens-Fabian Goetzmann, Runway CEO Gabriel Savit, and Nico Wittenborn, founder of Adjacent. Here are the discussion's key takeaways:
This will be the final episode of the year and I just wanted to give you an update on a few things that have been going on my life. First, I have been on Ozempic for ~10 or 11 weeks at this point and I'll give you an update on my impressions of it to date. Second, I'll update you on my fasting protocol, which has changed largely due to the impact of Ozempic. Third, I am trying out a new algorithm for my diabetes management, called iAPS (Apple (i) Artificial Pancreas System). I haven't been using it for very long but I already like it very much. Lastly, I've been battling sugar (yet again!) Maybe some of you can relate to this... I'll be back next year with more episodes!
I spoke with a user of iAPS about her experience using the open source system over the last 3 months. She doesn't log carbs and calls the app "magic." iAPS is an artificial pancreas system based on the OpenAPS algorithm. Using the settings you input, carbohydrates and historical data, iAPS aims to automate insulin delivery to reduce the time you spend managing your diabetes. Today's Sponsors: Learn about Omnipod 5 Fill out T1D Exchange Registry Resources: iAPS Website | iAPS Facebook Page | Loops & Learn iAPS Sessions Follow for more: Instagram | Tik Tok | YouTube | Facebook Watch Video Podcast on Youtube This episode is sponsored by Omnipod. To learn more about Omnipod 5 and see if you're eligible for a trial, visit Omnipod.com/diabetech. You can also find full safety information, and free trial terms and conditions at Omnipod.com/Diabetech. The Pod has an IP28 rating for up to 25 feet for 60 minutes. The Controller is not waterproof. This podcast should NOT be considered medical advice. Always consult with your doctor before making changes to health care treatment. iAPS is experimental and not approved by the FDA or regulatory authorities. You take full responsibility for building and using iAPS and you do so at your own risk.
How do you make SKAN work for retail? Games? IAPs? Finance? Subscriptions? Ad monetization? In this Growth Masterminds we chat with 2 Singular experts who work with hundreds of clients, helping them get their SKAdNetwork models right. We go through SKAN for: Games & apps - admon - IAP - subscription - hypercasual vs mid-core Verticals for apps - retail - fintech - fast food - on-demand - travel - social ... and more!
iAPS is a DIY open source artificial pancreas system controlled from and iPhone and Apple Watch. It may be the most powerful algorithm to manage type 1 diabetes. I spoke with two leaders about their incredible success using the system. One user never logs carbs and sits at 80% TIR, the other boluses before meals and most of his days are 90-98% in range. Today's Sponsors: Learn about Omnipod 5 Fill out T1D Exchange Registry Resources: iAPS Website | iAPS Facebook Page | Loops & Learn iAPS Sessions Follow for more: Instagram | Tik Tok | YouTube | Facebook Watch Video Podcast on Youtube This episode is sponsored by Omnipod. To learn more about Omnipod 5 and see if you're eligible for a trial, visit Omnipod.com/diabetech. You can also find full safety information, and free trial terms and conditions at Omnipod.com/Diabetech. The Pod has an IP28 rating for up to 25 feet for 60 minutes. The Controller is not waterproof. This podcast should NOT be considered medical advice. Always consult with your doctor before making changes to health care treatment. iAPS is experimental and not approved by the FDA or regulatory authorities. You take full responsibility for building and using iAPS and you do so at your own risk.
Welcome to part two in our series covering all things Savvy Games Group. In this episode Aaron Bush chats with Javier Ferreira, the co-CEO of Scopely, which was acquired by Savvy earlier this year for $4.9 billion – the sixth largest gaming acquisition of all time. Scopely is now the #2 largest North American mobile games company (as measured by global IAPs), and it serves over 100 million players across its portfolio of games.In this episode, Javier walks us through how the company has grown, what does and doesn't change now that Scopely is owned by Savvy, and updates us on Scopely's approach to creating great games. We also dive into Monopoly Go (how did Scopely create the #1 mobile game in the US?), Stumble Guys (and what it says about Scopely's cross-platform ambitions), GSN (including how to get better at M&A), and more. We also discuss the tensions between managing creativity and systems at scale, Scopely's view on UGC, and wrap up with a few things Javier is excited about for the future.Also, if you missed our first interview with Javier, which shares great insights into how Scopely operates, check it out here: https://naavik.co/podcast/javier-ferreira/ We'd also like to thank Dive for making this episode possible! Dive is a fully outsourced BI-as-a-Service solution that provides an enterprise-grade data platform and services for gaming studios on all platforms. It also saves studios hundreds of thousands of dollars yearly. To learn more, go to: https://bit.ly/3NRlX3i If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Contact your host with questions, suggestions, or requests about sponsoring the AppleInsider Daily:charles_martin@appleinsider.com (00:00) - 01 - Intro (00:13) - 02 - Apple ❤️s Earth (01:16) - 03 - Rumour Wars! (01:59) - 04 - Next Mac mini not so jellin' (02:37) - 05 - Avoiding OLED burn-in tips (03:24) - 06 - Doin' the VP shuffle (03:43) - 07 - IAP is Big in Japan (04:47) - 08 - The (After)Party's Over (05:22) - 09 - Future iPhones may update in the box! (05:56) - 10 - Outro Links from the showApple's climate change efforts far exceed rivals, says environmental reportCompeting rumors cast doubt on October iPad updateRumor: iPad mini 7 'Jelly Scrolling' in portrait will be improvedBuyers complain of burn-in on iPhone 15 Pro Max displayApple's corporate reshuffle includes many VP promotionsApple defends IAP against Japanese government App Store reportApple TV+ cancels 'The Afterparty' after two seasonsApple plans to update iPhones in-store without opening the boxesSubscribe to the AppleInsider podcast on: Apple Podcasts Overcast Pocket Casts Spotify Subscribe to the HomeKit Insider podcast on:• Apple Podcasts• Overcast• Pocket Casts• Spotify
Please visit answersincme.com/EEF860 to participate, download slides and supporting materials, complete the post test, and obtain credit. In this activity, an expert in head and neck squamous cell carcinoma (HNSCC) discusses the clinical significance of emerging antagonists of inhibitors of apoptosis proteins (IAPs) for patients with HNSCC. Upon completion of this activity, participants should be better able to: Describe the biologic rationale for emerging antagonists of IAPs for patients with resectable and unresectable locally advanced (LA) HNSCC; Review the clinical significance of emerging antagonists of IAPs in the treatment of unresectable LA HNSCC, based on the latest efficacy and safety data; and Outline strategies for how antagonists of IAPs may fit into future treatment algorithms for patients with resectable and unresectable LA HNSCC, as they become available.
Link to bioRxiv paper: http://biorxiv.org/cgi/content/short/2023.02.06.527237v1?rss=1 Authors: Chen, S.-H., Prakash, S., Helgason, E., Gilchrist, C. L., Kenner, L. R., Srinivasan, R., Sterne-Weiler, T., Hafner, M., Piskol, R., Dueber, E. C., Hamidi, H., Endres, N., Ye, X., Fairbrother, W. J., Wertz, I. E. Abstract: Modulation of proteolysis is an emerging therapeutic mainstay. The clinical success of thalidomide and analogs has inspired development of rationally-designed therapeutics that repurpose endogenous degradation machinery to target pathogenic proteins. However, it is unknown whether target removal is the critical effect that drives degrader-induced efficacy. Here we report that proteasome-generated peptides actively initiate degrader-induced cell death. Utilizing BET family degraders as exemplars, we find that induced proteasomal degradation of the BRD4-long isoform (BRD4-L) generates neo-amino-terminal peptides that neutralize Inhibitor of Apoptosis (IAP) proteins to precipitate cell death. Depletion of BRD4-L paradoxically suppresses caspase activation induced by numerous BET degraders. An unbiased screen revealed that other degrader compounds, including clinical CELMoDs, rely on the same mechanism to potentiate caspase activation and apoptosis. Finally, in the context of constitutive immunoglobulin proteostasis within multiple myeloma cells, we report that therapeutic proteasomal protease inhibition alters the peptide repertoire to neutralize IAPs, thus contributing to the clinical efficacy of bortezomib. Together, these findings clarify the counterintuitive clinical benefit achieved by combining thalidomide analogs with proteasome inhibitors. Our study reveals a previously unrealized pro-apoptotic function of the peptides generated by a variety of proteolysis-modulating compounds, that provide design considerations to maximize therapeutic benefit. Copy rights belong to original authors. Visit the link for more info Podcast created by Paper Player, LLC
This is no BS gaming podcast 2.5 gamers session #48. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/_agD-bPS--k Agenda: 00:00 Intro 01:45 User Acquisition 02:25 Frozen City fun stuff 03:22 Top 10 countries in terms of revenues 04:08 UA channel mix 04:45 120 creatives running on Facebook 05:17 UA channel mix on Android 06:00 Are Idle games scaling especially on Applovin? 06:25 Publisher analysis 07:10 Low poly 07:31 Is high art style quality bringing more IAPs? 08:35 Mr.UA Felix has a strong opinion 09:34 Adikteev cross-promo! 10:06 Frozen City Creatives 12:28 Jakub is complaining because of creatives! 14:05 Would you spend in Frozen city? 14:28 6.5 Maven Matejs out of 10 15:10 Ad monetisation intro about Frozen City 16:35 Felix pulls off an epic intro 17:05 Ad placements 17:58 IAP whales vs Ad whales 18:32 Secret Ad placement guess 18:48 New Ad Placement ideas & recommendations 20:38 7 DAU per user gives $1 in D14 LTV 20:57 Mad Ad mon MATH happening 21:20 Please put an ad to skip night! 22:46 Mediation info 23:01 Pls update app-ads.txt to get 10% ad revenue 23:43 Felix pulls off an epic intro about potential revenue (decimals) 25:50 Jakub pulls off an epic intro about Game design of Frozen City 26:11 A History lesson 34:10 Everything is easy for Jakub 35:15 Frozen City event setup 35:37 Non-prominent Ad placements 36:15 Internal fights against ads? 36:40 People begging to get ads (and Felix too!) 37:25 Modes of Frozen city 38:10 $1.5Mil revenue in the first month 39:00 Why not put more ads in the game? 40:35 Catch your breath for an ad in Call of Duty! 41:38 Frozen city could earn 80% more revenue Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/ Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate
In this Metacast episode, Abhimanyu Kumar, Tammy Levy and Tim Mannveille join your host Maria Gillies to discuss: #1 Social Media Apps Downsize Games: Why is there a history of failed social app games?#2 Creativity Within IAPs: Why is creative exploration of IAPs still important in free-to-play games?#3 Xbox Game Pass Friends & Family: How does the new subscription tier influence Xbox's market position?If you would like us to discuss any other gaming-related topics, do reach out at maria@naavik.co or metacast@naavik.co. We'd love to hear your general thoughts and feedback too! And as always, if you like the episode, you can help others find us by leaving a rating or review!Go premium with Naavik Pro to access an ever-growing library of deep exclusive research including free-to-play and blockchain game deconstructions, and market analysis. Use the promo code METACAST to save 10%. TLDListen?: Episode summaryWatch the episode: YouTube video Join the discussion: Naavik DiscordRead more: Naavik DigestWatch more: YouTube channelGo premium: Naavik ProFollow us: Twitter | LinkedIn | Facebook | WebsiteSound design by Gavin Mc Cabe.
Link to bioRxiv paper: http://biorxiv.org/cgi/content/short/2022.08.30.505699v1?rss=1 Authors: Basbasse, Y., Packheiser, J., Peterburs, J., Maymon, C., Guentuerkuen, O., Grimshaw, G., Ocklenburg, S. Abstract: Most studies on emotion processing rely on the presentation of emotional images or films. However, this methodology lacks ecological validity, limiting the extent to which findings can generalize to emotion processing in the wild. More realistic paradigms using Virtual Reality (VR) may be better suited to investigate authentic emotional states and their neuronal correlates. This preregistered study examines the neuronal underpinnings of naturalistic fear, measured using mobile electroencephalography (EEG). Seventy five healthy participants entered a simulation in which they walked across a virtual plank which extended from the side of a skyscraper either 80 stories up (the negative condition) or at street level (the neutral condition). Subjective ratings showed that the negative condition induced feelings of fear and presence. Following the VR experience, subjects passively viewed negative and neutral images from the International Affective Picture system (IAPS) outside of VR. We compared frontal alpha asymmetry between the plank and IAPS task and across valence of the conditions. Asymmetry indices (AI) in the plank task revealed greater right-hemispheric lateralization during the negative VR condition, relative to the neutral VR condition and to IAPS viewing. Within the IAPS task, no significant asymmetries were detected, though AIs in the VR task and in the IAPS task were negatively correlated suggesting that stronger right-hemispheric activation in the VR task was associated with stronger left-hemispheric activation during the IAPS task. In summary, our findings indicate that immersive technologies such as VR can advance emotion research by providing more ecologically valid ways to induce emotion. Copy rights belong to original authors. Visit the link for more info Podcast created by PaperPlayer
Novel strategies are needed to improve outcomes for patients with LA SCCHN. Enhancing chemoradiation by targeting Inhibitor of Apoptosis Proteins (IAPs) – a class of proteins that regulate apoptosis and modulate immune responses – is currently the most promising strategy, and a phase III clinical trial is underway. Alternative targeted therapies in combination with (chemo)radiation are also being investigated. Dr. Yungan Tao, Dr. Jonathan Schoenfeld, and Dr. Ezra Cohen review the available data for targeting IAPs and consider the future treatment landscape for patients with LA SCCHN.
The latest In Touch With iOS with Dave and he is joined by Guy Serle and Jeff Gamet. iCloud+ has many great features including Files, photos, family sharing, but its not big enough for free. TestFlight gives iOS app developers options for beta testing an app before its release, we review this. The Apple Support app now provides estimated costs for basics like battery replacement, screens and more right in the app. Tip on resetting settings including network settings in iOS plus more. The show notes are at InTouchwithiOS.com Direct Link to Audio Links to our Show Click this link Buy me a Coffee to support the show we would really appreciate it. Website: In Touch With iOS YouTube Page In Touch with iOS Magazine on Flipboard News Apple's iPhone 6 Plus Is Now Officially a 'Vintage' Product | iPhone 6's Legacy Apple Officially Obsoletes First iPad With Lightning Connector New York Attorney General Issues AirTag Consumer Alert Over Stalking Concerns - MacRumors Apple says Spatial Audio is a hit, drawing more listeners to Apple Music | AppleInsider iOS 15.4 Could Let You Download Software Updates Over 4G T-Mobile is making it easier for even more people to get 5G Home Internet service - PhoneArena Apple Support app updated to show estimated repair costs Topics Beta this week. iOS15.4 Beta 3 was released. Apple Seeds Third Public Betas of iOS 15.4 and iPadOS 15.4 With Universal Control, Face ID With Mask Support and More - MacRumors Apple Seeds Third Beta of watchOS 8.5 to Developers - MacRumors Apple Seeds Third Beta of tvOS 15.4 to Developers - MacRumors Safari Will No Longer Save Passwords Without Usernames in iOS 15.4 - MacRumors 21 Exciting iOS 15.4 Features for iPhone You Won't Want to Miss TestFlight have you tried an app before it hits the iOS App Store? We review what it takes to “beta test” and app. Try Upcoming Apps, Features, and IAPs on Your iPhone for Free — Before They Hit the App Store « iOS & iPhone iCloud+ what is it and why would you want to use it. We review many of the key features including photos, files, privacy and more. Also alternate backup you can use iMazing. Tips How to Reset Network Settings on iPhone Our Host David Ginsburg is an IT professional supporting Mac, iOS and Windows users and his wealth of knowledge of iPhone, iPad, Apple Watch, and Apple TV. Visit the YouTube channel https://youtube.com/daveg65 and find and follow him on Twitter @daveg65. About our Guest Guy Serle Is the host of the MyMac Podcast email Guy@mymac.com @MacParrot and @VertShark on Twitter Vertshark.com, Vertshark on YouTube, Skype +1 Area code 703-436-9501 Jeff Gamet is a podcaster, technology blogger, artist, and author. Previously, he was The Mac Observer's managing editor, and Smile's TextExpander Evangelist. You can find him on Twitter and Instagram as @jgamet and YouTube https://youtube.com/jgamet About our Co-Host Warren Sklar @Wsklar is an IT Consultant and moderator of the Mac To The Future FaceBook Group with over 3000 members talking about all things Apple. Request to join this group to be among people who love Apple.
Episode 208 Show Notes Topic of the show: AG and RH answer a listener question regarding the magic words to listen for in an approach clearance. Are you being instructed to join the final approach course or are you being cleared for the approach? Find out what to listen for and how to make sure you are on the same page as ATC. This week is full of great questions, you don't want to miss it! Timely Feedback: 1. Charlie Hotel sent fantastic audio about the snowflake icon on IAPs. 2. Alpha Foxtrot has evidence from a check ride that the snowflake icon matters. 3. Patron JJ sent audio about a wildlife encounter. 4. Patron SH has an idea why weather directions are so confusing. Feedback Patron India Mike shares a wild fire TFR experience. Sierra Lima has added some verbiage to vectors and it seems to be welcomed by pilots. Mike Alpha Charlie shares a story of great ATC service. Mentioned on the show: https://aeronav.faa.gov/d-tpp/Cold_Temp_Airports.pdf Have a great week and thanks for listening! Visit our website at OpposingBases.com You can support our show using Patreon or visiting our support page on the website. Keep the feedback coming, it drives the show! Don't be shy, use the “Send Audio to AG and RH” button on the website and record an audio message. Or you can send us comments or questions to feedback@opposingbases.com. Find us on twitter @opposing_bases. Music by audionautix.com. Third party audio provided by liveatc.net. Friends of the show and maker of bags to protect your ATC headset from dust and germs: ATCSaks.com. Keep the gunk and funk away from your most valuable pilot gear: https://pilotsaks.com/. Legal Notice The hosts of Opposing Bases Air Traffic Talk podcast are speaking on behalf of Opposing Bases, LLC. Opposing Bases, LLC does not represent the Federal Aviation Administration, Department of Transportation, or the National Air Traffic Controllers Association. All opinions expressed in the show are for entertainment purposes only. There is no nexus between Opposing Bases, LLC and the FAA or NATCA. All episodes are the property of Opposing Bases, LLC and shall not be recorded or transcribed without express written consent. For official guidance on laws and regulations, refer to your local Flight Standards District Office or Certified Flight Instructor. Opposing Bases, LLC offers this podcast to promote aviation safety and enhance the knowledge of its listeners but makes no guarantees to listeners regarding accuracy or legal applications.
On the podcast I talk with Eric about the value destruction of App Tracking Transparency, the limitations of SKAdNetwork, and how to thrive as an app developer in this new paradigm.My guest today is Eric Seufert. Eric has deep operating experience, having worked in growth and strategy roles at consumer tech companies such as Wooga and Rovio, but he also founded and sold a marketing business intelligence company, Agamemnon, and is an active investor in the mobile gaming and ad tech categories. Eric has a depth and breadth of experience with mobile apps and games that few can match. Over the past year Eric has written extensively about App Tracking Transparency and the future of mobile advertising on his trade blog, Mobile Dev Memo.In this episode, you'll learn: Will Apple's ATT be a net loss for Apple? Can SKAdNetwork be saved, and does Apple want to save it? Is focusing on organic traffic a flawed strategy? What does the future of app install ads look like? Links & Resources Rovio Snapchat Apple's Private Relay Tim Cook Outbrain Taboola AllTrails SubClub AllTrails podcast episode Stitcher Eric Seufert's Links Follow Eric on Twitter Mobile Dev Memo Heracles Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue Eric is on LinkedIn Follow us on Twitter: David Barnard Jacob Eiting RevenueCat Sub Club Episode Transcript00:00:00 David:Hello. I'm your host, David Bernard, and for the first time ever, I'm flying solo today. RevenueCat CEO, Jacob Eiting is busy CEO'ing.My guest today, is Eric Seufert. Having worked in growth and strategy roles at consumer tech companies such as Wooga and Rovio, Eric has a depth and breadth of experience with mobile apps and games that few can match. He also founded and sold marketing business intelligence company Agamemnon, and is an active investor in the mobile gaming and ad tech categories.Over the past year, Eric has written extensively about App Tracking Transparency and the future of mobile advertising on his trade blog, Mobile Dev Memo.On the podcast, I talk with Eric about the value destruction of App Tracking Transparency, the limitations of SKAdNetwork, and how to thrive as an app developer in this new paradigm.Hey Eric, thanks for being on the podcast.00:01:09 Eric:Thank you for having me on the podcast.00:01:11 David:So, we're going to start off with a bit of a dead horse that's been beaten over and over again. Apple's motivation in enacting App Tracking Transparency, but I did want to take kind of a different perspective on it. The most interesting thing to me personally about Apple's motivation with App Tracking Transparency is what it says about what they are going to do in the future.Did they build SKAdNetwork purposely handicapped, or did they not really understand how handicapped it was? Were they really trying to kill Facebook, or was that a kind of a side benefit? I think that their motivations are important, because it forecasts what changes they may or not make moving forward as they start to see the impact.So, I think the first thing I wanted to ask you is, how do you see Apple's reaction and how they perceive ATT to be going, now that we're seeing snap drop 25% after the quarterly earnings report, and see more of the disruption that you and others were predicting, but maybe Apple didn't quite see coming? How do you think Apple sees this going currently? And what does that say about the future of privacy on iOS?00:02:42 Eric:I think Apple's primary motivation was not to capture mobile advertising market share. I don't think that was a primary motivation. I think that's happened, and I think they expected that to happen, but I don't think that was the primary driver of this decision.What I think they wanted to do was, there's kind of like a big picture idea here, and then an immediate consequence idea. I think what Apple did not like, was that they had kind of lost control over content discovery on the iPhone.When the App Store was first launched, that was how you discovered apps. It was through going to the App Store, and some small part search, but then in large part just like the editorial curation that Apple exposes there. That changed over the years, and up until the announcement, or the enactment of of ATT, the way that people discovered apps was through advertising, and primarily Facebook advertising.Apple totally lost control. The content that people interacted with on their phones was not the result of any deliberate decision on Apple's part or some deliberate consideration. It just happened to be whatever could scale ads the best. Whatever companies could scale their ads the most efficiently, that's what people interacted with. That's what became dominant on the platform, and Apple really had no say in that.Short term, narrow aperture view of this, they just wanted to regain control of that. They wanted to be the kingmakers. They wanted to be the tastemakers; the people that decided—the party that decided—what became popular on the iPhone and how the iPhone was used.And I mean, that's, it's, if you've worked in, in gaming, especially, but if you've worked in mobile apps at all and you've ever had to go and, you know, go, go through the whole process of pitching your app to Apple, and pleading for featuring You know, that that's what they want.They, they like to having that control because that allowed them to percolate their new iOS features into the app community through almost horsetrading it's like, you want featuring, We'd be happy to give you featuring, but you've got to integrate X, Y, Z thing into your app.Once you do that, we're happy to feature you. that, that was sort of the, that was the, the, the negotiating process. You know, that that process, even that process itself became less important and less prominent in the life of a developer over the last few years, In 2012 to 2015 that's what you did every time you were launching a new app, or even if you're doing a major update, you flew, you flew to San Francisco, you went to Cupertino, you went into a, conference room at Apple HQ and you pitch somebody.That just stopped being something that people did. Like just people realized that, even if we get featuring, it's not going to be that meaningful for our business, what we really need to be able to nail what we, what we have to do. Our success is dependent on our ability to scale the product with paid advertising, you know, and explicitly, you know, specifically through, through Facebook.So, I think that was the primary motivation to regain that control right now. I think there's a bigger picture idea here. There's a bigger picture motivation or, or like, projection here, which is that, you know, we're, we're moving into a paradigm where, you know, the phone you have, the, the device you have that you consume content with is totally unconstrained, in terms of what it accesses, right?Like, and, and how it accesses content. And that's what that's, that's the sort of, that's the behavioral, norm that, that people are moving into, they just expect their favorite stuff to be available from whatever device they have in their hand, at that moment, as long as it's connected to the internet, they expect to be able to connect to Disney to Hulu, to Netflix, to Facebook, to anything, they use every day.You get to a point where, you know, if you run this gatekeeping platform, like at the App Store or Google play If, if, if users have leapfrogged that paradigm into no, my favorite content is always available. It's, you know, sort of like, it's just, just persistent in the cloud and I should be able to access it however I want at any, at any given point in time.Then you've lost control of that sort of, of that gatekeeper positioning. I feel like what Apple wanted to do they, they, know that that's inevitable. we'll get there, but they wanted to prolong this dominance and the prominence of the App Store in terms of, you know, the consumer relationship, that's the first stop you've got to go through them to get to the content. because then that also, like that also provides them with some leverage over the, over the developer. And I think w w we've I think we've probably accelerated. But, but maybe not, maybe this, maybe this, you know, buys two to three more years of, okay, well, I have an iPhone that means I go through the App Store to get content, right.Or I have an Android. Maybe that means I go through Google play to get to content. And not that like, this is it. Matter what device I'm using, I'm using my Samsung TV or my iPhone and my iPad or my Facebook portal or whatever, or my, my, Amazon, echo. I want to get to the content that I have available to me in a persistent way in the cloud.Right. And so I think that was, that was also the primary motivation, or that was part of the primary motivation, but that was like, sort of like the bigger picture consequence of it.00:08:18 David:Right. I mean, where do you put, Apple's kind of stated motivation of privacy in this hierarchy of, of motivations and, and outcomes because, you know, a lot of people have said, oh, well, Apple was clearly acting anti competitively to favor their own ad business and crush these other ad businesses. It was, you know, primarily driven by the greed to expand their ad revenue.And then I think yours is really interesting as far as like the control, but then of course Apple goes and just in the quarter results recently and has stated over and over again. That it was 100% privacy motivated. do you just not buy that00:08:58 Eric:No, not at all. And I don't, I don't necessarily even think at this moment that consumer privacy, has been benefited or protected as a result of this. Right. And we can get into that in a second, but you know, I've been publishing a lot about, they're still allowing fingerprint and they said they wouldn't, that's in the policy.Right. It's explicit. Like there's no ambiguity there and they're allowing for it. Right. And they're not policing. And they could, because they've done it in the past. And so I think if you want it to be protective of privacy, That would be one of the things that you would prioritize is, preventing that from happening.00:09:33 David:And you don't think that? Not that I mean, diving into fingerprinting real quick, do you think that. It's potentially that they're just delaying the enforcement to kind of smooth some of the disruption that tra App Tracking Transparency has already caused it because them not enforcing it immediately doesn't mean they're not going to enforce it.So, but I find it baffling as well. That they're not. So do you see them enforcing it sooner do you think that this really is an indication that they don't actually care about privacy and that this is not ever going to be enforced?00:10:08 Eric:They can enforce it at some point and like they're there, there wise, like I think kind of a widespread. That in the developer community, that there was going to be a grace period. Right. They would introduce NTT, but they're going to allow for fingerprinting for some amount of time, because, you know, if, if you just, you know, made this very radical change and it was like absolute from day one, the impact would have been even more severe than, than what we saw.So I, there was a belief that there would be a grace period, but you know, we're going on like four months now. Right. And, and the thing is, you know, my, my sense was when, as soon as they, because they, you know, they talked about private relay at WWDC this year, I was like, oh, okay. That's how they do it.Right. Because, and I've talked a bunch about how it would be clunky to police fingerprinting through App Store review the store review process. Right. I talked about that in a piece. I just wrote two weeks ago or last week, and it would be clunky, but they could have introduced us in private relay.I thought that that's what they were going to do. Or at the very least they would roll private relay out. Cause it applies to, you know, safari traffic now. And they would say, look, well, we have to reach parody. Our treatment of the web and or treatment had been app traffic. And so therefore, you know, maybe for whatever technical reason we can't, we can't, obfuscate the IP address of in app traffic, it'd be too expensive or it's a technical challenge that we haven't solved yet.But like, this is the moment, you know, ad tech when you must stop fingerprinting. And I think if they said that, you know, these ad tech companies would, right, because the way that they've sort of implemented this in a lot of these solutions is it's like an option, right? Like they say, you can turn it off if you want.Right. Cause I think that these ad tech companies are surprised. They thought fingerprinting was going to be. More we're policed early on, maybe not on day one, but you'd get like two weeks a month. and so they kind of introduced this as like an optional feature. Right. And then, you know, and they, they presented it as like a, Hey, it's a feature for developers if they want it.And so, you know, it's, it's something that they could switch off and they, they they're ready to switch off. I think. So I think even if, if Apple just sort of like, you know, kind of pantomime those motions, people would stop doing it because, okay. It's, it's actually, you know, it's sort of like actually against policy now versus just before where it was like ignored, but, you know, I, I thought they were gonna introduce in iOS 15 for that reason, or at least again, like, just make the, go through the motions of saying that, that it's, it's not allowed, but, but so just, just back Betsy, it wasn't about like, where does privacy sit in the, in the sort of list of motivations?I think it's probably so my, my, the heart, the hard time that I have with like, reconciling this idea that like, and you hear this a lot, like Apple cares about policy that people say that privacy, Apple cares about product. How could it have Apples on a person Apple. Apple's a corporate structure.There's there's however many employees at Apple. They don't all agree on things. Right. Who and Tim cook is not a dictator. He can't just run the company like that. Apple shareholders, have some control. His board has some control. Right. And so, you know, at least they have influence. And so like, the Apple as a, it can't have is it doesn't have a monolithic opinion about stuff.It's not an entity in its own. Right. I I just don't buy this idea that a company can care about some abstract concept. Right? Like, here's another question for you. Apple makes the Apple watch, It's a health tracker. Does Apple care about your health Do they, are they really concerned? Are they genuinely, you know, invested in your health Or do they want to sell something. so the idea with privacy is okay. It gives us an opportunity to strike a juxtaposition juxtaposition against Android, which you know, has, is, is perceived, I believe, as less privacy-safe but even Android has gone to great lengths or Google has gone to great lengths to bring privacy to the forefront in Android.A lot of it is about informing consumers about their data being accessed, but still there. They've done some things. Right. So anyway, I just, I don't believe that a company, a corporate entity can care about an abstract concept. Right. putting that aside, what does privacy buy them It buys them that juxtaposition, and then it buys them cover, It buys them cover to do all this other stuff. Right. And then to, and then they spin up this big narrative that probably helps us sell iPhones. Because you know what I00:14:07 David:Or future AR glasses 00:14:10 Eric:Exactly 00:14:10 David:Some ways,Positioning themselves, they they care about privacy insofar as it's an incredible marketing tool for them. it, gives them cover for future devices. They become more and more and more and more private. this thing you wear on your wrist biometric sensors and tracking your sleep and everything else, customers are going to feel more comfortable wearing AR glasses that have cameras on.When it's Apple branded, than when it's Facebook branded, there's been backlash with the Ray-Ban, glasses from Facebook. So, yeah, I get, you I, you know, the Apple fanboy in me wants to believe that, you know, Apple you know, wants to do good in the world, but I've, since lost my Apple religion, but I, but I do think to a certain extent that they care about they do care about privacy whether or not any of that's motivated by Goodwill or otherwise it's incredible marketing for them.That being the case, you know, and this is where maybe our opinions diverge, or at least how we interpret some of, of what's been going on. I still am of the opinion, as naive as it may be that that privacy was a primary motivation for them, whether they're altruistic or marketing or, whatever other reasons they have to be to be positioning themselves this way.I still think that that that was primary and, and that, I don't know that they even fully understood or expected some of the. the things that have been happening, I think they thought SKAdNetwork was a better solution than it actually is. I don't know that they expected to see a company like snap that is actually fairly aligned with them, at least, in marketing and public perception as being a more privacy-focused company to see this company that has been reading and talking positively about App Tracking Transparency and see them drop 25% in a single day, because, and then say specifically it's because SKAdNetwork isn't delivering.I still think personally. This has more to do with Apple, not understanding and not listening to the industry, which we've seen for decades, Apple doesn't listen, they're not good at receiving outside feedback on roadmaps, on, on their APIs, on anything else. They think they know what to do.And they think as a product company, they can just build this product bring it to the world. And it's going to be the best thing since sliced bread SKAdNetwork is just another. Yeah. Another example of them trying that approach and then just falling flat on their face. I think this is important because if that is the case and if they really, if the primary motivation really was privacy, then maybe we do see an SKAdNetwork 3.0, that's way better than this current one.After they realized they've destroyed tens of billions of dollars of value, and also potentially handicapped their own platform because as ad efficiency goes down and as apps struggle to gain traction, they lose too. So, yeah, I mean, I guess just, I'd love to hear your kind of response to that. Cause I know we probably disagree on this a bit.00:17:37 Eric:I guess it doesn't really matter. Like it, you know, if we, I don't know, at this point it kind of seems like semantics a little bit. Cause it's like, well, all they care about privacy because privacy is good marketing messages. But my point is like, I don't think they genuinely care whether people's data is being accessed by advertising networks.Right. I don't think they cared about that to the, to the degree that, it didn't impact. It was, it was, it was happening sort of unawares, right? Like, or, you know, that these users were like sort of unawares, once it became, like a, like a sort of social rallying cry around, you know, Facebook and, you know, it's the congressional testimony and you're listening on our devices.And then once it became something that I think that they could, you know, exploit the insured, then maybe they care about it because it is a differentiator for the products and they can help them sell more products. Right. But, but I think so, first of all, so we are on a scanner 3.0, they released 3.0 3.0 is just like a minor improvement.So 3.0 added view through attribution. And I think it added one more thing. And then also with, I was 15, they allowed the post-bacc to be sent directly to the advertiser, not just the networks. I mean, those are improvements, but I don't see them continuing to do. S K I know work. I just, I just don't see that, but I think I do. I do agree. I agree with you that, that they didn't understand how consequential that this would be to the advertising. I think it's an example of like the left hand, not talking to the right hand.Apple is like a super secretive organization, not just to the outside world, right. Internally Apple teams are very secretive. Right. And, you know, I, I don't know that the App Store team was talking to the iTunes team. I, I mean, I don't even really know how that, how, how this sort of corporate structure separates those two teams.But my sense is that like the App Store team, the people that work with developers, Aware of this, like, and I I've been told that I've been told that they learned about it at WWDC two years ago. Right. And then they got up, they had to field a bunch of angry emails and phone calls. Right. you know, I think, there, there wasn't a whole lot of consensus internally around what the impact of this would be.I think the impact was underestimated. And to be honest, I don't think they would have released something if they knew that it was going to wipe out, you know, just a late, a quarter of snaps market cap in a day. Right. I don't think they would have released something if they knew it was going to annihilate a fifth of Zynga's market cap in a day last quarter, you know what I mean?I don't think they, you know, and what we saw with Facebook was that there's like this kind of slow erosion of, of, of market cap, you know, from, from like the all time high, a couple months ago. but you know, th the damage hasn't been just, just in terms of stock price, hasn't been as, as, as severe to Facebook, as it has to some of these other.You know, who weren't really doing the things that Apple wanted, you know, to sort of, to mitigate. Right. So I, I don't think that they fully, you know, first of all, they didn't, you know, workshop this with advertisers. Like I know that to be true, or, or I believe that to be true, unless some people did it in like, you know, deep secret and they've never revealed it, but I don't think they, I don't think that's true because I've talked to a lot of people.No one, no one was consulted about this that I've spoken with. you know, I don't think that they really truly grasped how sort of like fundamental performance advertising was, or is to a lot of these businesses, right. In terms of, they're just, they're, they're sort of, you know, operational success.Right. And so I think, because of that sort of differential between. I think what they thought was going to be the result of this and what the actual result was. You know, I, I feel like that does call into question, you know, not only just the wisdom of this, but you know, how well they can defend it, right.When, you know, against maybe some, some, some lines of inquiry, you know, that, that are, that are sort of like, you know, kind of a more powerful and, sort of socially instrumental than, than ours than mine are then, then app advertisers or app developers. Right.I think they've, they've invited a lot of questions about this through, through, through the severity of the impact that we've witnessed over the last couple of weeks and months.00:21:35 David:And that's where I totally agree with that. And that's been my perception as well. And I talk to folks as well, is that Apple didn't fully understand the implications. And if there were people inside Apple who had a better understanding of what might play out, they didn't have enough of a seat at the table.And that a lot of this was just ivory tower thinking was Apple building ski network thinking, oh, this is going to be a great solution with. Like you said, workshopping it with the people who would actually have to use it. And then, you know, coming up with a better solution. So then, then my question for you is, okay.You know, you were kind of chicken little for a year, the sky is gonna fall. The sky is gonna fall. The sky is gonna fall. I mean, you've been really one of the most vocal people about how big these impacts were going to be. And you had a lot of people in the industry saying, oh, it's not going to be that bad.It's not going to be that bad. Well, now the sky fell. I mean, you know, a public company having 25% of its market value wiped out in a day due to one specific policy from a platform like the sky is falling, you were right. But then so now Apple sees it. They can't, they can't avoid seeing it. What do they do from here?You said, they're not going to make SKAdNetwork better. You know, are they going to not police, fingerprinting to, continue to soften the blow? Like where does it go? That's that's, what's so interesting to me about okay, whatever their motivation, what they do in the future. In reaction to what's actually happening now that we're seeing actual results matters, you know, to, to the tune of hundreds of billions of dollars.And, and one of the things I put in the notes to talk about is a lot of this value that's being destroyed is not accruing to Apple. It's not as if you know, a hundred billion dollars of market cap wiped out of Facebook and Google and snap and other folks, it's not like Apple is actually capturing that because they don't, they don't have the ad inventory.They don't they're, they're not a big player in the space. So, yeah. W where does Apple go from here if they painted themselves in a corner,00:23:38 Eric:Maybe, I mean, I think what I would, you know, if I was an Apple, I'd be worried about, you know, they've got a lot of theirs are, they're already under a lot of scrutiny, right. Like, you know,00:23:47 David:Right.00:23:48 Eric:What did the DOJ, what just three days ago, decided to re reopen the investigation in that, in the Apple, related to, to the way they operate the App Store.I just think it's really tough to, to maintain this line on one front while, you know, you're obviously having to lose ground on, on another front. Right. because as we've seen, like there's just been this steady trickle of them, you know, seeding ground developers or, giving up a lot of, you know, Exclusivity and, and, you know, PR preferential treatment they have with, with apps or operation, right.Like, it just feels like maybe it's maybe it's they felt like, well, that will, it we'll expand one area of that, that preferential treatment while we're sort of like forced to abandon other, areas of preferential treatment. But I don't know that they were, I don't, but that would only make sense if they actually really understood how dramatic the consequences of, of ADT would be, which I don't think they did.You know, I don't know. Maybe they have painted themselves into a corner. I mean, I don't know. So that's the thing about asking, I know work is like the way it was designed. It's got a lot of features that on their own would be smart, you know, tech, progressive privacy, protective, you know, mechanisms.Right. But in combination just renders this thing, like totally. Dysfunctional. And that's the problem because now if they go back and they get rid of any of these given features, so like, or not features, but restrictions, right. So let's say they say, okay, so first of all, I mean, and I'm assuming most people listening are at least familiar with this.I don't want to, I won't, I won't go into the whole thing, you know, description of Muscat network from zero, but let's say they give up on the privacy threshold, which would be weird because there's a privacy threshold for Apple search ads to be fair, but let's say they gave that up. Right. then, then, okay.You move a little bit towards, you know, something that, that is functional and helpful. but you're, you've, you've, you've made a pretty, sort of like very kind of public facing kind of Mia culpa decision, which I don't, you know, or announcement. Right.Which I don't know, that is an Apple's DNA to do that kind of thing.00:25:49 David:And giving up the privacy threshold would actually allow tracking, which is what they're saying, they're trying to prevent. So that's the other problem with giving much ground on some of these things with SKAdNetwork.00:26:01 Eric:Well, it could, it00:26:03 David:And that that's kind of the broader question is like, can S K I network even be saved and, you know, let's say regulators did come in and say, this was completely anti-competitive what's the solution.I mean, if you roll back and give unique identifiers to every app, you're going to have all the same unintended consequences that came with the IDFA. yeah, I mean, that's like four questions rolled into a statement, but, can I ask that network actually be saved while maintaining some level of privacy?00:26:32 Eric:Maybe, but I don't know that you do give up. So I don't, I don't think you totally Naval tracking. If you'd give up the privacy threshold, what you'd enable would be the advertiser would be able to link the specific campaign to an individual user in their data environment. Now, if they chose to share that with a third party, Platform or as platform, I guess that that would be their decision, I don't think by default it would sort of instantly, you know, make that trackable. Right. Cause all you're really doing is adding a little bit more context every post-bacc versus just some, because you already get, I mean, if you get rid of the privacy rest, it, that just means those NOLs go away.Right. And so you're able to get a little, you're able to track, you're able to sort of observe the less frequent, transactions. Right. Or just tell me what it is. If you tell me what it is that I can design around that. Right. But we don't even know if it's dynamic they've, they've apparently changed it like without telling anybody.And so all of a sudden the number of Knoll conversion values exploded. Right? I mean, that's the thing, just make it public because if you do that, then I'm going to say, you know what? Okay, I'm going to design my app, such that like. The people I care about are going to trigger this or not. Right. It's not something that's in its early funnel.It's something that it'll happen. You know, I can build my, I can, I can sort of like Intuit, you know, just through like kind of statistical modeling, what, where I need to place this in order for it to trigger the number of people that satisfies the privacy threshold, such that I get the data that I really need to make decisions.Cause right now you have no idea. And you know, I have no idea where to place that. What, what is that? Unless you just experiment a bunch of times, but, but even then it's, it's the, the broader environments to variable because the, the campaign could go up and down in terms of like DAU or DNA every day, you know what I mean?And then if they change it, then there's like a totally unknown exhaustion is variable there. Right? So it's impossible to tune your app such that you, you say, okay, look, I get it. You're not going to let me have. conversion value if fewer than 25 people did it. Well, I know how much traffic I'm driving through all these campaigns every day.So, so I need to consolidate my campaign, such that each one drives 400 in new, new installs every day, because I know that, you know, an eighth of the installs will trigger that thing, but those will be the users that really care about. Right. And if you did that, then at least I know, and I can design everything around that, but I don't even know.I don't even know if that changes over time relative to the number of installs I'm driving. I don't know if you're changing it on the back end without telling me like, it's just, you can't operate in with that kind of opacity. It's just, it's just not functional. And then you've got the a hundred campaign ID limit, you know, you've got no creative, parameters in the post-bacc like, you just can't do anything with this.00:29:04 David:Yeah. I mean, that's where it does seem like this was designed as an academic exercise. How do we prevent any. Identification of any individual ever from being even remotely possible. And, and it was an academic exercise that they played out. Whereas if they had workshops with the people who actually have to use it and had, thought through the kind of business use cases and you made a valid point earlier, you don't automatically, enable tracking by, reducing the privacy threshold.But I think, you know, Apple She kind of rethink some of the priorities around this so that you get better business metrics, even if one or two people can slip through the cracks of being able to be uniquely identified. And I think the argument there is like, it doesn't matter at scale, like if one person slips through the cracks, Facebook is not going to build technology around finding that person here and there that slips through the cracks because it doesn't matter to their business to find one or two.It matters too to have more data on everyone. So the campaign ID limit the creative ID, like all of these seem very ivory tower thinking that just is not going to play out in the real world. So, a few minutes ago you were saying you don't think Apple will improve SKAdNetwork, but now we're talking about how they could.Where does the rubber meet the road what's going to happen?00:30:31 Eric:I mean, I don't. Cause I mean, the thing is like, you know, we're just kind of riffing right now. Right? I think like if we sat, we sat down with the chocolate or the whiteboard or something, you know, because we, I wrote an article a couple months back, right. It was, it was like right after this was announced and I kind of like, here's some suggestions here's, here's what you can do to make STI work.More helpful and you know, some really smart people in the Mobile Dev Memo, slack pointed out holes in my analysis. They know if you do this, I, I, if we, if we had enough, post-tax going, I could sort of encode the idea of V over enough of the post-tax like, event in a post-tax. I could put like one character from the 90 fee and every single one, I could get the users.So it's, that's why you can only have one post-bac per install, right. Because if you did 50 or so, that makes sense. So, I mean, the thing is like, if I'm just ripping, what I do believe though, is like, you can eat, you can either have the privacy threshold or the random. Right because I need so like ramp the privacy threshold up to a million.I don't care, but let me have real-time install accounting because without that, I can't do anything. Right. If you, if I, if you're off you skating, even the date of installed in that I can't, I can't do in Sauk county. I can't, I can't, I can't, assess the economics of my campaigns because I don't even know when the installs are produced and I can't make changes to campaigns.Right. Without having to shut the whole thing down and wait, and to reuse that, one precious campaign ID within the, within the sort of like constraint of a hundred. Right. So. my sense is that like, if you just solve for that allow that allow real-time install accounting and then do whatever after that you have to do to prevent me from figuring out who those people are.Okay, that's fine. But at least then I know this campaign drove this many installs today. These were the targeting parameters. This was the audience I was reaching. This is how much I spent. Right. And like, even if we just went, cause I don't think you would lose a lot if you just went back. Cause right.You know, the, the frontier that we reached was like, we're in, especially on Facebook, I'm optimizing for value. I'm not demising for ROAS. Right. And that was like the sort of the final form of, of, of mobile advertising measurement is like, I'm telling Facebook, give me 110% ROAS on day seven. If you do that, I don't care how you target, who you target.You know, w how much you see CPI is, is irrelevant. I've got unlimited. You know, from a, from a sort of like practical standpoint on any given day spend as much as you can, but just make sure we'll get a hundred times that was the final form. And I think even if we sort of like retreated from there back to just like CPI, the average LTV of this campaign is X and the average, you know, the CPI was Y and so therefore I'm making money.That would be much less efficient, but still like it's workable right now. What we have is not workable.00:33:10 David:Yeah, well, I think you and I could riff on all this wonky stuff for another couple of hours and, I hope Apple's listening and actually going to make some changes and, listen better now that they're starting to see some of this stuff, but I did, I did want to change gears and kind of start talking through.What this means for developers and specifically, you know, sub club podcasts, what it means for subscription app developers and, and what you were just talking about. I think, I think is actually a really important, topic that not a lot of people fully understand you've written about it in the past, but I think it's still somewhat abstract enough, that I wanted to, to kind of have you describe it in more concrete terms.And that's the fact that with these, you know, day seven ROAS campaigns and value optimization and event optimization campaigns, Facebook with all of its data and AI in incredible targeting efficiency has kind of, in some ways been doing the job of developers. It's been finding. Those unique profiles, user profiles of who's actually going to spend money.Who's actually going to enjoy the app. And, and it's like, in some ways they, they became this really efficient black box of user profiling and understanding users that developers had kind of in the past done. And then maybe now need to get good at again in the future. know, again, you've written about this before, but just describe that process, maybe a little better of, of how amazing Facebook really was at finding the best users for an app.00:34:51 Eric:Well, they were very, you know, as you said, very, very good at it. Right. So, you know, it was based on like an approach that is, was very, simplistic, right? I mean, I just gonna, I'm gonna, if I can observe everything, then I know everything about this user and I can just target most relevant ads to them.Cause I know everything about what they interact with. Right. And I know what they like and you know, it gets to a point where that, that that ability to observe is so pervasive. That I, I do agree like that, that had, gone too far. Like the pendulum has swung too far in that direction.Like it is not, I find it unsavory to think that like, literally everything I do on my phone is observed and instrumented and ingested as a data point by one company. Right. Like that's, I'm uncomfortable with that. So, you know, and, but, but like, I think, you know, to your point, like going, you know, if you go back to when, when UAC was introduced, right.So Google their mobile product UAC is that's they describe it. I think that they themselves describe it as a black box as like a selling point. Right. Because it's like, look. Worried about any of that, you will handle all of this difficult analysis for you. We'll find the best users for you. You don't have to iterate across audience, definitions, or even creative, you know, and do all that experimentation yourself.We'll do that on your behalf with our superior tools. And when they announced it, there was a lot of, you know, disquietude in the, in the developer community. Cause people are like, look, we built this. We want to do it. I don't trust you to do it. I trust you to do it well, but I also trust it to do it to your advantage.Right, right. To pursue your best interest. Not necessarily mine, what I think you'll do. So this is, and this is exactly what these platforms do is they sort of, they take whatever boundary you set or whatever standard you set around efficiency. And they, they reached that. Right. They'll they'll get you to exactly what you say is like the sort of quality threshold or the efficiency threshold for your campaigns to keep spending money, but they won't give you any more than that.Right. So they could blow out your campaigns and get you 400% real ass. but if you told them you only need 110 by day seven, that's what, that's what you're going to get. And if they get you to that 400, then they're going to buy you a bunch of crappy traffic that brings the sort of average down until it hits that one 10.Right. And so, you know, that's, that's the power that they had, which, you know, to be fair, it's like, they were really good at that. And they would probably be, and, and, and them being really good at it. And then, and then present and providing that as a product productizing that and making that available to everyone.Meant that anyone could spin up a Facebook campaign, you know, any, any Shopify retailer, any Shopify merchant, any small time app developer and spend money and grow their product, grow their audience, right. Versus go back to 2012 and like, you know, the best UAA teams won. And, and a lot of times these were like big teams, big companies that raised a lot of money.You know, now, you know, it is way more egalitarian to open it up to anybody. And, you know, the small shop owner, in, I don't know, the middle of Kentucky or whatever could, could have access to this world-class machine learning infrastructure to grow their business. Right. And then they only really had to compete on the quality of their product and not the quality of their user acquisition infrastructure.So in a way it was, I mean, it was a giant gift to these SMBs and, and if the proof is in the pudding, look at Facebook's advertiser mix, 10 million advertisers, vast majority SMBs, right? 10 million average. Right. Think about any company that has 10 million customers, that's just an absurd scale. Right?And these are people spending, you know, in aggregate tons of money on Facebook. So like, it made sense, but, but, you know, there was a lot of pushback when UAC announced that. Cause developers said, look, we, that was our competitive advantage. Like, well, should it be, if we go back to basics and everybody has access to the same quality of infrastructure and the same quality of like, sort of like, you know, marketing tools and then you can be on the basis of your product.00:38:49 David:So then are we kind of going back to that world? I mean, after I think transparency is going to degrade, Facebook's targeting efficiency because they're not going to have that pervasive tracking where they know everything that's going on on your smartphone. So, so where do we go from, from here as far as, you know, what developers need to be thinking about?And, and I forget exactly when you were at this post, but, but I really appreciated you. You kind of talked through some, some tactics even around. developers needing to get better at capturing intent about potentially kind of bifurcating experience in the app is that we're we're developers should be headed of, okay.Now Facebook can't bring me the perfect user for my app as it exists today. and instead developers need to get back to the basics of understanding their user base and kind of building out those user profiles and understanding who they should be going after. Is it, is that where we're headed?00:39:48 Eric:I think so. I mean, I think we talked about this last time I was on this podcast, but like, you know, so when I wrote my book, Freeman, economics, I mean, this was like 2013. Right. And so this AEO didn't exist yet. You know, VO was didn't exist yet. This was, you bought installed. Right. And the idea of freemium or my sort of thesis with freemium is that like, it gives you the ultimate power to personalize.And so you need some minimum scale because you need a minimum amount of people to experiment with in order to make, you know, some small percentage of people that do monetize meaningful to you. but in order to do that, you need like a sort of like very large surface area for experimentation, right?You need a lot of content to be able to test against people and make sure that, you expose to them the exact perfect thing that they want. And in order to do that, you eat a lot. And so what ended up happening was that idea of flip. And it, and it became less about doing that in the product and more about doing that with the creative, right.And allowing Facebook to do that with four year on your behalf with the creative, then they found the perfect user and you need to do any personalization in the app because they probably the perfect user just make the app for the perfect user, that individual profile, that one profile. Perfect. You make that app, Facebook will find those people through like mass, you know, wide-scale experimentation with creative.Well, now it's flipped again. And so, you know, when someone comes into your app, you don't know who they are. You don't know how qualified they are, because the targeting has been degraded to the, to the point where, you know, th th there's, there's not a whole lot of, of sort of like operatory, you know, relevancy that you can Intuit there.And so you've got to parse that out from their behavior, show them something, see how they react to it. If they react positively to it, show them more of that. And if they don't show them more. And, and that kind of personalization though. I mean, it was very powerful and I talked and that's, I wrote a whole book about it, but it's hard to do.You need a big team, you need data infrastructure, you need that's, that's the thing. And then you revert back to like, well, only big developers can do this. Right. And so you've kind of just edged out the small guy. you know, the developers that are just like a couple of people and they got to just whiff, or they, they got to take a flyer on some idea, and they better hope that it works right.Versus being able to kind of iterate into that and provide one app that gives like personalized experiences to sort of everybody that comes through.00:41:56 David:Yeah. So then those, I mean, what would your advice be today knowing that you can't just, you know, throw a hundred grand at Facebook and let them figure out your perfect user? How, you know, if you're, if you're building an app today from scratch, or let's say you're at 20 or $30,000 in MRR and you want to make that leap and really grow, what do you do?00:42:18 Eric:Well, I think so. I mean, in that post, I mean the one thing that is, you know, it's a worthwhile exercise, but it is trying to instrument these, these signals with the conversion values for SKAdNetwork. Now, the problem with that was, you know, going into this before NTT was launched and, you know, I worked, you know, I worked with some companies to do this and it's like a data science exercise, right?You just, you, you run these, you know, you go back and you have like, kind of look back models and you find out what the commonality was amongst people that ended up being good users. And you try to surface that in the app and you encode that as a signal for a scanner. The problem is going into that exercise.You're thinking that sci network was like a good faith solution. it made sense, but now we realize, well, we don't even know when they're going to te when they're going to, how many of these we need to trigger before they even start reporting them to us. Right. And so like, it's like, okay, well, that's not really an option.You know, I think the other thing is, you know, you approach this as more of like a product marketing, you know, project and just trying to figure out who your audience is right here. And that's like, going back to basics, that's saying, okay, like, what are the demo features of the groups that like this type of product and that's what I have to target against.Right. And then just, and then trying to get, you know, cause you can't do mass creative testing anymore, at least on an iOS. And so, you know, trying to work out some pipeline of like, we try concepts on Android where we can still do kind of mass testing and then we promote the, the conceptual winners to iOS, but then we've got, you know, fewer, various success there.So we've got to kind of adapt that for the iOS environment. Like it's just, you lose a lot of, there's very lossy that each time you, you sort of transfer some sort of component of understanding from a totally separate platform. To iOS and then from iOS to like different environments to, to other environments on iOS, you just, you lose signal there, you lose precision.So I mean, it's it's, but that's it right. And then, you know, trying to get away. So I think another thing is that, you know, you talk to some of these companies and Facebook had become like kind of a drug for them. I mean, it's just like they were addicted to it. and it was just so easy to only use Facebook, right?Because you could accomplish everything you want it to, but you know, that's a classic, you know, sort of, that, that that's a classic sort of blunder from, from just a commercial perspective. You never want to be totally dependent on another platform. You know, now Facebook didn't make this decision.Apple did, but, you know, nonetheless, you know, your sort of devastated by it, right. Because of that dependency. So I think the other piece of this is just trying to, is doing, doing the work you should've done a long time ago, which is diversify your traffic mix. Right. And that's actually kind of difficult because Facebook, again, they did all that creative exploration for you.You know, they have such a broad user base that you could find all these different groups in scale, right at to, to scale like these even niche audiences, niche, look, any, any sort of like niche for X strategy game. You find enough people to build out, a big da you base and that's not true.I don't the other platforms. Right. And you got to really nail the form factor for those like snap is totally different. Like the way to approach the app is totally different. The Facebook, the way to approach tick talks to even snap, right? The way to approach Outbrain, Taboola totally different than any of those.You know, the way to approach YouTube is even different. Like every, all these, these are very, you know, particular, unique, channels and, and, and the way that the ads are are exposed in the products is different across them. And so you've to, you've got, gotta go through the work and the investment it's, you're investing in a data and, and, and sort of institutional knowledge.And all was never went through that exercise because it's like, I can just00:45:46 David:Right.00:45:46 Eric:Spend more Facebook.00:45:47 David:Yeah. And, where do you think organics fall into this mix? I know, like we talked to all trails on the, on the episode before that I said, not only are they a unicorn app, likely evaluation, but in, in their success with organics, I mean, there are apps that just find incredible success with that, right.Kind of search optimization or finding that right niche that really drives organic installs. Where do you think the average app should be placing organic and how much focus should they be putting on trying to get some of this free attention and build, you know, user generated content and links and things like that.00:46:35 Eric:I mean, do it to the extent that you can. I mean, why not? you know, I, I don't think you've got to choose one of the other, right. I mean, you should be ideally maximizing the effect of both of these strategies, but I will say one thing it's that you always have to turn on paid UI, right. You've always got to turn on paid marketing.There's varying, you know, sort of, timelines, you know, over which you have to confront that reality, but it is reality. You've always got to turn it on and like, I've done enough, like advisory for like private equity funds and just big companies that are looking to buy other companies.And it's always, the reason they bring me on is because I'm going to say, we could triple this business. If you did paid UA, right. We could cut Drupal this, like how, how, how much, how much bigger could this get? Right. And you know what I mean? Like, there's always a point where they've capped out. They never developed this, you know, expertise.Internally, right. It never became like domain knowledge that they possessed. And for that reason, there been a lot of false starts. Cause it's like, well, we can always sort of lean back on organic and it's going to take time to spin up paid and they bring someone in. And within two months they haven't really materially improve the business and they spend a bunch of money.So they get fired or, you know, they get the budget cut and they quit. And then they do that three more times and then they realize we're stalled out in growth. and no one wants to come work to be our CMO because like, it's pretty obvious that they're not gonna be. You know, the full freedom and the only way to sort of like break out of that cycle is to have the company get acquired right by a private equity fund is going to say, yeah, we're going to bring in a CMO and you know, these management's kind of gone and, or they're gone, but, or they can stay with it to play ball with the new, you know, the new execs and, and we're just gonna spin up paid marketing and that's, and that's how we grow this asset and that's how we make our money.So I've just been on enough of those deals where you always turn on page away. If you, even, if you, even, if you think you never will, it happens, you know, outside of your, approval.00:48:28 David:Yeah. I didn't mean to phrase the question anyway, that made it a black or white that you had to choose one over the other. And actually I was, I was trying to, to, to kind of, throw a softball at you, because I think your, your thinking on this, is great in that the sooner you do spin up some level of paid marketing, the sooner you, you can understand the different audiences that are going to be coming into the app.And, and that's something that you've talked a lot about that I think is really fascinating. Yeah. If you can find a good organic channel, go for it and bring traffic in, but know that when you spin up ads, those that traffic is going to look different. They're going to convert different. They're going to be interested in different things.And if you, yeah, I'm stealing your, your kind of playbook here. So yeah. Tell me why you think. even if you do have a very successful organic channel and maybe that's the strategy, you kind of get from 10 K a month to a hundred, 300 K a month. But to get from there to the millions a month, you're going to have to spin it up.So what's the playbook for, for kind of building that expertise in house. And when do you start, when do you have to start ramping it up?00:49:43 Eric:So thank you for reminding me of my thoughts here. so, so the idea, the idea there is like, organic's never going to be the ultimate scale channel, right? Like it's gonna, it's gonna, it's, it's gonna, you're gonna reach some sort of asymptote with growth there and it's gonna flatten out and probably at, you know, if you kind of close your eyes and you pictured your app at like the sort of greatest potential, right?Th this sort of like greatest sort of like intrinsic potential paid is 80% of daily, you know, new users, right. Or 60 or whatever, but it's a majority. And so if you've only. You know, grown via, you know, just sort of like organic traction and organic like magnetism, and you've, you've gone through like many sort of cycles of app or product iteration to sort of optimize the product for that group of people that do look distinct that will look distinct from people that have responded to some kind of stimulus, right.And have some sort of intent, sort of like, you know, driving their, their adoption of your product, then you've optimized for the group. That's that at the greatest potential scale of your, of your product is in minority. Right. And what you really want to do is you want to optimize the product for the majority, the, where all the growth, where the growth can be, right.And so that, you know, if you delay layering in pay traffic and you, and you delay, then you delay understanding what they want out of your product. And the sooner you bring that in the sooner you can sort of, Optimize the product for them, the more efficient your pay traction will be, and you'll get an organic halo effect from that.Right. And so like, it's like, well, the sooner that you do that, the faster that you sort of reach that, that sort of, you reached that potential on the organic side. So it's more about like, are you thinking about like how, I mean, an exercise that I always love to do is it's just like pause and think about like, what would success look like?And for most apps, success looks like, yeah, we're spending a ton of money on paid you way. And there's a lot of organic too, because that's just a function of being a successful app that a lot of people know about, but, but we're spending a ton on UI. That's a good thing. That's not a bad thing. It's a great thing.And so, but, but the majority of our users came in through paid UA and so we've optimized the app for them. and so we've, we've, we've made the economics better over time. And then the other piece is like in a, talked about this a lot too. It's like, you've got to change it. Over the life cycle of your app.It, because you know, a lot of times what you see as, you know, you see an app that's new they've got like explosive growth, right? And you look at the, just like a kind of stacked, a bar chart of the cohorts by age. And it's like, well, on any given day, the vast majority of users are new or they're less than a month old.Right. And then like you go, you fast forward two years or three years, and a really good app, that'll be flipped because you've, you've retained people. The vast majority of people that use your product every day are old. I mean, in terms of like when they adopted your product, because it's sticky because it's retentive, right.And that's a, that's a great place to be. But that, that you've got to change the way that you think about product optimization at that point. Like when you're going through the product iteration process, like, well, you're not optimizing for the newbies anymore because there's way fewer than you got to keep the old timers involved and engaged and.Right. Cause, you know, that's just where the vast majority of your revenue is coming from. Right. And, and, you know, and, and at that point you've probably reached, you know, some proportion of your Tam. And so you might not even be doing new user acquisition as such anymore. You might be doing a lot of retargeting re-engagement.And so it's just like, you gotta be very conscious of like the life cycle of the app, what the, what the user base looks like in terms of composition by age and like all that kind of stuff. And it just, it just takes a lot of consideration and it's it's, you know, and if you get to any point where like any of those, any of those distributions is skewed to an extreme, to an extreme one direction or the other, you probably got a problem.Like if you're all organic, you're not you leaving money on the table. If you're all old timers, when you're not growing anymore, if you're all 00:53:39 David:Right, 00:53:39 Eric:Retaining enough. Right. It's like all these different levers that you got to pull to make sure that you hit the optimal sort of combination.00:53:45 David:Yeah. That's great stuff. I love the way you put that too. I think there is some level of magical thinking that if I have just the right app, I never have to do marketing, marketing is a dirty word. Spending money on marketing is. It is wasteful or only companies with bad products have to do marketing and that's just not true.What's especially funny. a lot of these folks or indie developers who hold up Apple to be the end, all be-all Apple spends tens of billions of dollars on marketing, Apple measures that marketing while at the same time, you know, enacting ATT. App Tracking Transparency So it is funny that dichotomy of, and the magical thinking of I shouldn't have to pay for users.My product should be good enough it, really is just magical thinking. ultimately, spending money on marketing is a good thing. Not a bad thing. I love that perspective.00:54:39 Eric:Yeah, my, we had a Halloween party for my son and his classmates he's, he's very young and he was, he like, he did this thing where, you know, he wanted to be two things for Halloween. So they had like a, you know, a parade of their school. And then, we had, you know, we just had Halloween day country competing and stuff anyway, so he wanted to be a dinosaur.And then he decided he wanted to be a vampire for the Halloween day. so we had to get him a second costume. He was a vampire and a, and we're having this party and someone was like, oh, you look like such a scary vampire. I was like, I work in digital advertising.I'll show you what a vampire. looks like, It's this idea about digital advertising. Oh man. It's, so disgusting. it's crass gross. You have to spend money to acquire users That's that's that's that's so, vulgar, but in reality, you're leaving money on the table.If you could be doing it and you're not00:55:35 David:Right. 00:55:36 Eric:That's not good. 00:55:37 David:Yeah, totally. So, so, that, that's actually a great place to wrap up. Like where, where do we go from here? So ATT App Tracking Transparency is what it is. We don't know what Apple's going to do. We hope they make things better, but, what is the future of, of app install ads? What is the future of, of marketing your app successfully?00:55:57 Eric:It's funny because I, have been the biggest, crypto skeptic since day one. I remember people were telling me about Bitcoin in 2011 and I was like, this is a joke. Like, this is a, there's no need for this. There's no use case for this. I still feel that way, but it's gotten to a point where I feel like it's actually inculcating new behaviors where this is just.Crypto in general is probably the thing that introduces us to these ideas. it's like an imperfect way to implement them, but it makes us think about them. then there's going to be a solution that follows The structure of crypto. that is, is actually the better way to, to, to implement these ideas.But I've worked with a number of web 3.0 gaming companies. Right. And, and their challenge is that they can't be on the App Store. they're running like web properties. how do you promote that? And, the thing is if you're running it on the web, you can access it from your mobile device.I can access these games from my device It's just not on the App Store. if you get one of these that blows up, you get the halo of web 3.0 games. You get the, hit game that, creates the space for this category to thrive.Then. Maybe it just becomes, you know, acknowledged that yeah, we can go through the App Store if we want specific types of games, but if we want these other types of games, we just go straight to the browser. my big question is why did Apple do privacy really in the first place? maybe it was to actually route everything through the App Store, That would be the cynical conspiratorial take. It's that they want to prevent your access to the open web or they want to gatekeep it. so they're going to decide what you're able to access. But anyway, There are a lot of web 3.0 companies thinking about this right now.They can't go to the App Store, So there's no app install ads for them. It's all web-based. and, and also, you know, they've done a great loves Web 3.0 companies have done a great job of fostering community-driven marketing, Getting a discord server with 20,000 or 100,000 people in it.And That's where you advertise. you never have to pay for anything. now that's a first-mover thing. And I think that declines as more people enter the space. There are just, you know, there's just too many of these, these sort of games to, to sort of rely on that.But a lot of companies are thinking about that right now. How do we drive people to the web to do acquisition? Right. A lot of, you know, as, you know, a lot of, subscription companies, have been doing that for a long time, There are well-worn strategies for doing this. And they've been monetizing that way for a long time too.They haven't been screaming about it. But they've been doing it. now that, well, okay, now that's probably, that's, that's a policy that's allowed to, you're allowed to do that. Apple blesses. Well, they don't, they, anyway, they say we can't stop you. Maybe the consequence of this whole thing is that it just moves people into the browser. there's the web 3.0 piece of it, which, who knows maybe that is a dud. Maybe it's a gigantic category. I'm not convinced either way yet, but you've got people that are saying I'm going to set up web shops I made the point that like, look, I don't think that, you know, there's, there's, there are systematic reasons why that probably doesn't become a mass-scale solution.A lot of people are doing that anyway. A lot of games are doing that anyway. That's the other dirty little. secret A lot of gaming companies were sending emails saying, Hey, you know what, don't buy these IAPs in the app. Be
ATSAP U: As many have come to see, Apple lost its lawsuit against Epic Games in which a court ruled that Apple cannot stop developers from using payments options outside of the Apple App Store. In other words, the court said that developers can use any type of payment option they'd like when accepting payments inside of their app that is published on the Apple App Store. Join Antonino in this episode of Byte Club as he discusses this in more detail and talks about how this affects mobile app developers wanting to publish their apps on the Apple App Store.Support the show (https://www.patreon.com/atsapllc)
Joining Matthew this week is William Goldsmith, Vice Chair of the Independent Association of Prep Schools, IAPS, and Head Master of St George's School, Windsor. In a wide-ranging interview, he discusses the pressure on schools and teachers during the pandemic and why the role of prep schools should be reimagined.Fresh Thinking is the weekly podcast which looks at the issues affecting independent schools and parents today, presented by Matthew Smith, Editor of Attain.
Fortnite Creator Epic Games didn't get everything they wanted in a recent lawsuit but they did manage to force Apple to change how they charge for Apps, in app purchases (IAPs), and subscriptions. We'll also take a look at the Epic vs. Google lawsuit that is still pending that raises even more interesting issues related to fair competition. See more at http://lon.tv/s VIDEO INDEX: 00:00 - Intro 00:31 - Epic vs Apple: Epic's In-App Purchase Victory 04:28 - How Apple Steers Customers to their Payments 06:12 - Apple's successful Counterclaim against Epic 07:03 - Epic vs Google Lawsuit Overview 10:36 - Will Any Of This Matter? 11:34 - Topic Conclusion 12:10 - Supporter Thank Yous 12:26 - Helping The Channel 13:15 - My Other Channels 14:49 - Conclusion Subscribe to my email list to get a weekly digest of upcoming videos! - http://lon.tv/email See my second channel for supplementary content : http://lon.tv/extras Join the Facebook group to connect with me and other viewers! http://lon.tv/facebookgroup Visit the Lon.TV store to purchase some of my previously reviewed items! http://lon.tv/store Read more about my transparency and disclaimers: http://lon.tv/disclosures Want to chat with other fans of the channel? Visit our Facebook Group! http://lon.tv/facebookgroup Want to help the channel? Start a Member subscription or give a one time tip! http://lon.tv/support or contribute via Venmo! lon@lon.tv Follow me on Facebook! http://facebook.com/lonreviewstech Follow me on Twitter! http://twitter.com/lonseidman Catch my longer interviews and wrap-ups in audio form on my podcast! http://lon.tv/itunes http://lon.tv/stitcher or the feed at http://lon.tv/podcast/feed.xml We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. --- Support this podcast: https://anchor.fm/lon-seidman/support
App Masters - App Marketing & App Store Optimization with Steve P. Young
Coming up is an indie success story that you are going to love. You will discover how he used reddit to come up with his app idea and get downloads from that community, how he transitioned from in-app purchases to subscriptions, and when he knew to stop working on his other app ideas to focus on this one. Chris Onuigbo is the Founder at Grounded. Listen to Chris's podcast episode: https://appmasters.com/indie-developer-3x-his-revenue-with-chris-onuigbo/ Topics Covered: 01:38 - How to overcome your fear of moving to subscription 03:16 - How to transition from IAPs to subscriptions 05:50 - How to ensure your app succeeds 09:30 - His two book recommendations that led to this app's success 11:28 - Do you recommend having a lifetime option? 12:20 - If you have an MVP, is it okay to charge for premium features 13:07 - How do you get people to share your app 16:10 - Money Buddy app audit 24:10 - Thoughts on cross platform development 25:35 - How Chris doubled his subscription revenue 26:57 - Why he built a community within his app 32:03 - Diabetly app audit 40:07 - Why chris is doing one-on-one interviews 46:55 - 3 factors that led to Chris finding success You can watch this video: https://youtu.be/57efKsUalfE Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message
Tech's Message: News & Analysis With Nate Lanxon (Bloomberg, Wired, CNET)
This week on Tech's Message:App Store prices dropping in UK, South Africa, and other countries, morehttps://9to5mac.com/2021/08/03/app-store-prices-dropping-in-uk-south-africa-and-other-countries-more/I've noticed £10 IAPs dropping to £9, for instance.Note on Bloomberg Terminal: The British pound has become the best performing G10 currency in the year to date. It is up 1.48% against the U.S. dollar, trading at 1.39 to the U.S. currency.Nearly a third of waking hours spent on TV and streaming, Ofcom sayshttps://www.bbc.co.uk/news/technology-58086629Paramount+ will launch in Europe in 2022https://www.engadget.com/paramount-plus-europe-launch-145633779.htmlThis is particularly good news for South Park fans, since Paramount+ is getting 14 South Park movies starting with two this year.https://www.engadget.com/paramount-plus-14-south-park-movies-171903072.htmlThe extended version available via Patreon subscription also includes:I am an old man yelling at the cloud and the security cameras I connected to ithttps://www.t3.com/news/i-am-an-old-man-yelling-at-the-cloud-and-the-security-cameras-i-connected-to-itBecome a supporter to unlock bonus content and listen live — join our Patreon.Full show notes, subscription options and more available at https://www.uktechshow.com.TECH'S MESSAGE IS:Hosts: Nate Lanxon, Ian MorrisProduction and Editing: Nate LanxonVoiceover Artist: Marta SvetekMusic: Audio Network & Pond5Certain Artwork Elements Designed By: macrovector / FreepikPublisher (Free Version): AcastCopyright © Nate LanxonAds (on free version) are not endorsements, nor controlled by Tech's Message. Read Nate's ad policy. See acast.com/privacy for privacy and opt-out information.
Ce mercredi a eu lieu le HYPE GVA Taiwan demo day, cet événement biannuel dont nous avions déjà parlé lors d’une émission et d’un décryptage l’année dernière. Le programme d’accélération Hype Spin proposé par l’accélérateur Hype Sports innovation en collaboration avec le Centre d’accélération Industriel et de stratégie de brevetage (Center of Industry Accelerator and Patent Strategy IAPS) de l’université nationale Chiao tung de Hsin chu (CNTU). Nous allons revoir les 10 équipes qui ont intégré cette quatrième édition du programme et nous allons revoir également qui est Hype Sports Innovation et l’historique de l’IAPS et comment ce dernier est devenu un promoteur du sport. Nous allons voir également succintement les gagnants de l’édition précédente. Page de facebook de Hype sports innovation Page facebook de IAPS National Chiao Tung University
Capítulo 1908 dedicado a explicar la forma que tenemos de compartir nuestras IAPs y suscripciones en las App Store de Apple y en Setapp.Patrocinado por el podcast de JMVILLARMEA, un podcast pensado para potenciar la productividad personal, mejorar nuestros hábitos y potenciar la productividad de los equipos. Encuéntralo en cualquier app de podcasts o en https://jmvillarmea.com
App Masters - App Marketing & App Store Optimization with Steve P. Young
This week we have Marie-Laure Cruyt, Chief Product Officer at AppTweak, to answer all of your ASO questions. You will discover what's working in app store optimization today, the factors that drive keyword rankings, and are black hat ASO strategies worth it? Topic Covered: 06:47 - Backlinks and keyword rankings 07:48 - What you should be focusing on for Google Play keyword rankings? 09:47 - Keyword density for Google Play 24:46- Does revenue impact iOS keyword rankings? 26:45 - Should you soft launch your app? 39:46 - How long does it take to rank for keywords? 40:47 - Should you launch with all your IAPs free? 42:46 - When should I hire someone to help with ASO? 46:47 - All about app bundles 55:47 - Do other localizations help other countries? Links: https://www.linkedin.com/in/marie-laure-cruyt-45bb7085/ https://www.apptweak.com/ Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
Pour le nouvel entretien de Graine de Business de cette semaine, nous avons accueilli au sein du studio de Radio Taiwan International un entrepreneur taiwanais spécialisé dans la rééducation à domicile à travers sa société : Conzian. Il s’agit de Wang Liang-kai (王亮凱), un entrepeneur qui après avoir passé plusieurs années en Australie puis commencé un travail à Taiwan puis à Pékin, est rentré à Taiwan pour commencer son aventure dans la rééducation des genoux en 2017 avec son projet Kneesup sous la société Conzian. Conzian a participé au programme d’accélération Hype Spin en collaboration avec l’IAPS de l’université Chiaotung. Nous verrons le point de vue de Kai dans cet épisode de Graine de Business. Découvrez dans le numéro de cette semaine le témoignage de Conzian et le concept sur la page facebook et le site internet de Conzian : Site internet Page facebook Annonce : Retrouvez ma participation sur le séminaire « ENTREPRENEURS en ASIE en période de CRISE Challenges et Opportunités ». Je partage mon expérience en compagnie de 4 entrepreneurs français à Hong Kong et parle de l’impact du covid-19 à Hong Kong et à Taiwan sur les entrepreneurs. Lien vers la vidéo facebook : https://www.facebook.com/daviddaoudhongkong/videos/332530287792308/
Dans l’émission de cette semaine nous allons nous pencher sur la quatrième édition du programme d’accélération Hype Spin proposé par l’accélérateur Hype Sports innovation en collaboration avec le Centre d’accélération Industriel et de stratégie de brevet (Center of Industry Accelerator and Patent Strategy IAPS) de l’université nationale Chiao tung de Hsin chu (NCTU). Nous allons revoir les 14 projets qui ont intégré cette quatrième édition du programme et nous allons revoir également qui est Hype Sports Innovation et l’historique de l’IAPS et comment ce dernier est devenu un promoteur du sport. Nous allons voir également succinctement les gagnants de l’édition précédente. Page de facebook de Hype sports innovation Page facebook de IAPS National Chiao Tung University
Welcome to the second episode of the Mobile Dev Memo Academy preview series.Our guest today is Eric Seufert. Eric is the founder of Heracles and Mobile Dev Memo. Eric is a media strategist and quantitative marketer who has spent his career working for transformative consumer technology and media companies, including Skype and Rovio. Eric most recently sold his mobile advertising analytics company, Agamemnon, to the mobile gaming company N3TWORK. In today's episode, we get into a macroeconomic perspective on what the current pandemic means for the mobile app economy - and how we might see the world change over the next couple of months. This is absolutely something that Eric has a great deal of perspective on - and I'm thrilled to have him share these. Also: Eric is teaching the course ‘Introduction to Marketing Cohort Analysis' for Mobile Dev Memo Academy. Check his course out on http://mdm.academy - alongside the other courses taught by some of the smartest folks in mobile. Of course, Eric is the brain behind the Mobile Dev Memo Academy - huge props to him for helping make this project happen. As the pandemic makes massive changes to the retention and monetization profiles of apps, these courses are perhaps timely in helping you adapt, learn and upskill - and I highly recommend checking these out. Key Highlights:
【今回のまとめ】 ・アクセラレーション・プログラムのポイントは「セレクト」。多くの母数を受け入れ、そこからブラッシュアップする過程で選別が進み、最終的に有望案件が世に出るのである。その支援を切れ目なく行える「エコシステム」を地域が保有することが重要だ。 前回は、米国MITで取り組まれているアクセラレーション・プログラムについて紹介した。今回は、台湾交通大学によるアクセラレーション・プログラムについて紹介したい。 台湾交通大学は、台湾を代表する科学技術系の大学である。2013年にIAPS（Center of Industry Accelerator and Patent Strategy）という組織が設置され、アクセラレーション・プログラムを開始している。これまでに、シリーズA（スタートアップが最初に実施する本格的な資金調達）以上のステージにある企業を、既に100社以上輩出している。ちなみにIAPSは、毎年150社以上のペースでスタートアップを輩出しているとのことである。 また直近では、5M米ドル規模のファンドを組成し、シリーズA前（シード期〜プレ・シリーズA期）にある大学発スタートアップに対し、1件あたり10〜20万米ドルのギャップファンド的な資金提供を行い、3〜6ヶ月間、集中して支援することで事業化を促している。そもそもこのステージはアーリー過ぎて事業の姿が見えていないため、一般的なVCでも投資が困難である。従って、そのギャップを超える役割をファンドが担うのである。 台湾交通大学の活動は、台湾全体の大学をカバーしている。これは、台湾交通大学の産学連携の仕組みが非常によく機能しており、実績も上がっているため、政府がIAPSに対して特別予算を措置し、IAPSを拠点として台湾全体の大学発スタートアップを奨励しているのである。 IAPSは、新竹（台湾のシリコンバレーと呼ばれ、交通大学も立地）に本部を置いているが、それ以外に台北市内のTTA（Taiwan Tech Arena）という複合施設内と、新台北市にもう１箇所、計３箇所の拠点を設置し、スタートアップ支援の活動を行っている。やはり台北のほうが、ビジネスの専門家のサポートを得やすいという理由による。 IAPSは、現在、計８種類の支援プログラム（アクセラレーション・プログラム）を運営している。それらは、アーリー段階からVCが投資を始める前段階まで、技術と事業のステージに分けて、支援範囲が設定されている。 例えば、「死の谷」と呼ばれる研究からビジネスに転換する初期段階のギャップを超えるために、「Fog Computing Alliance」というコンピューター分野の支援や「教育省のRSCプログラム（これまで84もの研究室のプロジェクトを支援し、うち10%程度がスタートアップとして成長）」、「iCAN」と呼ばれる研究をスタートアップへと転換させるための支援プログラム、等々を提供している。 また、死の谷を超えた後のステージには「Taiwan Tech」という技術系スタートアップの海外展開支援プログラムや、「医療デバイス・アクセラレーション・プログラム」あるいは「Spin Accelerator（スポーツテックに特化した支援プログラム）」などの分野特化型の支援メニューを提供している。 ちょうどTTA内のIAPSを訪問したとき、イスラエルの団体と共同で「Spin Accelerator」のキックオフ・イベントが行われており、台湾のみならず、英国やニュージーランド、インド、イスラエル、日本などから約30団体が参加し、活発な交流が行われていた。そこから約２ヶ月半の間、各チームはメンターの指導を受けながら事業アイデアをブラッシュアップし、1月に再び台北のTTAに集まって、投資家に最終プレゼンテーションを行うのである。 IAPSの責任者の台湾交通大学・ファン教授は、「セレクト」という言葉を頻繁に口にする。アクセラレーション・プログラムの参加者の多くは、大学のラボに所属する大学院生やポスドクだが、彼らを動機づけして初期段階「死の谷」を超えるプログラムに多数応募させ、そこからブラッシュアップ＆セレクトを繰り返すと、最終的に有望なスタートアップの卵が残り、そこで初めてベンチャーキャピタルなどプロの投資家にバトンタッチができる。すなわち、大学のアクセラレーション・プログラムは、あくまでも初期段階に横たわるギャップを乗り越えることに注力することで、民間投資家との役割分担を行っているといえる。このことは、スタートアップが生まれて育つために不可欠な「切れ目のないサポート」が提供されているとも言え、地域に「エコシステム」が適切に機能している姿そのものである。
Além de servir como importante mecanismo de controle social, os IAP’s tinham, até meados da década de 50, papel fundamental no desenvolvimento econômico deste período, como “instrumento de captação de poupança forçada”, através de seu regime de capitalização (NICZ, 1982).
In conversation with Isobel who recently competed in the IAPS swimming finals and Gabriel, who this week received the Heads award for his REACH charity awareness presentation.
Can blockchain disrupt app stores? That's the discussion this week as Jon and James (@BGCbiz) talk about the recent App Store Foundation conference in Portugal, and the AppCoins project which is already in testing via the Aptoide Android app store and has the potential to connect advertisers with unbanked users, giving them the opportunity to accumulate tokens they then can spend on IAPs. Follow us on https://twitter.com/blockchaingmg More details about AppCoins at: https://appcoins.io/ More details about Aptoide at: https://en.aptoide.com/
Nostradamus offenbart seine Voraussagungen und Andreas repariert live seine iTunes Bibliothek. Lieber Fluggast, wenn dir das Gehörte gefällt oder dir Sorgenfalten auf die edle Stirn fabriziert, dann haben wir etwas für dich: iTunes Bewertungen. Follow-up Panic: Transmit 5 Little Snitch: Little Snitch and Possible Deprecation of NKEs The Guardian: Apple kills off iPod Nano and Shuffle, marking the end of an era Perlen des Influencer Marketings NOTES OF BERLIN Beratersprech Smartphone und Gesundheitsprognosen unseres Bordmediums Liferhacker: Your Smartphone Is Making You Stupid Brain Drain: The Mere Presence of One’s Own Smartphone Reduces Available Cognitive Capacity Allen Pike: iPhone 8: Developing for iPhone Pro Max Rudberg - Visual & User Interface Designer Wie repariert man eine nicht-kaputte iTunes Bibliothek Problemdarstellung: iTunes “löscht” Dateien aus der iTunes Library nach dem aktivieren von iTunes Match. Analyse: iTunes Bibliothek zu alt Lösung: iTunes Bibliothek neu aufsetzen Nachteile: Bibliothek wird komplett neu erstellt. Kurzfristig eventuell doppelte Daten. Metadaten gehen verloren (Importierdatum) Einfache Methode Man öffnet die alte Bibliothek (*opt beim Start drücken) und exportiert die komplette Library als XML. iTunes schließen und neu öffnen. Diesmal eine neue Library anlegen. Die soeben exportiere Library nun importieren und warten. Möchte man die ganzen Inhalte kopieren, dann braucht man nichts ändern. Möchte man die Inhalte übernehmen ohne kopieren, vorher in den iTunes Einstellungen den Library Pfad auf den gleichen iTunes Media Ordner der alten Library zeigen lassen. (nicht empfohlen) Nachdem der Vorgang fertig gelaufen ist, empfiehlt es sich in der “Songs” Ansicht die Status Anzeige zu aktivieren und zu prüfen wie viele Songs nicht kopiert wurden. Also etwas 11356 Songs in der alten Library vs. 11205 in der Neuen. Das gleiche kann man mit einzelnen Playlisten machen – wo es vielleicht einfacher ist einzelne Vermisste ausfindig zu machen. Tipp: Smart Playlisten können hier ebenso helfen. iTunes Manager Sollte Methode 1 aus irgendwelchen Gründen nicht funktionieren, kann man ein App benutzen. Mit iTunes Manager kann man nun versuchen erstmal die komplette Library zu kopieren. Das ist bei jedem Versuch mit langem Warten verbunden. Sollte das nicht funktionieren, kann man versuchen jede Playlist einzeln zu kopieren. Schön am iTunes Manager ist, dass man hier eine Info an unteren Ende des Fensters sehen kann wie viele Songs in der Playlist/Library sind. Wenn einzelne Songs fehlen Sollten einzelne Titel fehlen kann man einen Diff aus beider iTunes Libraries erstellen. Der Pfad steht immer auf einer eigenen Zeile, den im Diff einfach per Regex weg ignorieren. Übrig bleibt ein relativ einfach und übersichtlicher Unterschied. Tipp: Ich weiß nicht ob es was bringt oder nicht, aber eventuell vorher beide Bibliotheken gleich sortieren – also etwa die Artist Spalte anklicken. Fehlende Titel kann man dann einzeln in die jeweilig andere Library kopieren. Per Rechtsklick auf einen Song kann man anzeigen lassen, wo der jeweilige Song in Playlisten vorkommt. Tools und Apps TrackSift Dougscripts: List MIA Track CPR Music Folder Files Not Added Re-Locate Selected Batch Export Playlists Compare Two Playlists Playlist Manager Super Remove Dead Tracks Song Sergeant Unsere Picks Andreas: Scrivener iOS Patrick: Carcassonne (Mac & iOS jeweils 10,99 €, alle IAPs zusammen kosten euch 20,10 €) Der Fluss 1.09 € ★★ Ab und an mal ganz nett. Wirtshäuser & Kathedralen 2.29 € ★★★★★ Ich spiele nie ohne. Gehört bei mir zum Grundspiel. Händler & Baumeister 2.29 € ★★★★ Doppelzüge durch den Baumeister bringen mehr Optionen. Burgfräulein & Drache 2.29 € ★★ Grundsätzlich spaßig, aber der Drache ist halt so ein Element, das für Unruhe und Unmut sorgen kann. Sehr zufällige und wenig taktische Geschichte. Fünf-Jahre-Jubiläumspaket 5.49 € Keine Ahnung. Doppeltes Basis-Kartenset 1.09 € Keine Ahnung. Hört sich gut an. Phantom 1.09 € Keine Ahnung. Deutsche Kathedralen 1.09 € Keine Ahnung. Winter 2.29 € Keine Ahnung. Der Abt 1.09 € Keine Ahnung. In Spenderlaune? Wir haben Flattr und PayPal am Start und würden uns freuen.
http://blahcadepinball.com/2016/10/19/Episode-75-When-Pinball-Loses-Its-Shine.htmlHow does something like saving and restoring game progress affect a user' perspective of your game? We discuss this in this episode, as well as the following topics:the "randomness" of tables in FarSight tourneys.how Safe Cracker token randomness is controlled.a belated ArcadeFX trip report by Pinballwiz45B.new digital and real pinball announcements.Download the free-to-play^ podcast from your favourite Podcast service today.^ May contain IAPs.
More Than Just Code podcast - iOS and Swift development, news and advice
This week we discuss the rumoured OLED display bar for the MacBook Pro line. We follow up on Mekorama, Mekorama Forum and Twitterrific's Tip Jar. We discuss Apple Pay initial role out in Canada. We cover the Swift 3.0 Preview for developers. We discuss naming classes in code as well as delegates vs observers. Picks: MTJC T-Shirts Update, NSCache, Jazzy and Hyperdev Tim's conversation with Martin Magni > How did you build it? Unity? I wrote it from scratch in C and used the (open source) Bullet Physics library. > Did you do all the work, art, music? Yes. I'm a bit of a jack of all trades ;) > What made you decide on pay what you want? I wanted to try IAPs. But locking features down would hurt the game. Especially given its create and share functionality, which benefits from having many users contribute content. PWYW "solves" these issues and seems relatively untried in the app stores. > We talk about devs charging decent money for their work. How has the IAP performed. Not to be to specific. Are you happy with the result? I charge exactly what the app is worth to you, couldn't get more decent than that. Are people paying? Some. (Thank you!) Am I making minimum wage? No. Will I survive? Yes, I'm extremely frugal. > What cause the app to tip? Was it marketing, interviews, luck? Would it be presumptuous of me to suggest that the quality of the game played a role? Making it free helped too. > How long did it take? Were you working on it exclusively? I'm a full time indie dev. I worked exclusively on the game for almost a year and a half. > How are your other apps doing, do you have any? My first game (in my current solo constellation) was 2015's Odd Bot Out. It's pay to play and has done better than Mekorama (so far). Episode 94 Show Notes OLED display on MacBook Pro Optimus Maximus keyboard Conversation with Martin Magni Mekorama Forum Super Mario Maker League of legends Twitterrific’s new tip jar Monument Valley lego Linden labs Second Life Apple Pay - Canada Venmo Apple Pay SDK? Swift 3 Preview 1 Xcode: Switching Toolchains Apple releases Swift 3.0 Preview 1 ahead of WWDC 2016 Too Many Managers Delegates vs Observers Objective-C for Swift Developers Trello FogBugz Dash ConstraintLayout 101 & the new Layout Builder in Android Studio Episode 94 Picks MTJC T-Shirts Update Un: NSCache Deux: jazzy Hyperdev
Jelly walks Ben through the ins and outs of implementing In-App Purchases in your “freemium” or “paymium” apps. IAPs are deceptively annoying to get right, but Jelly covers everything, including you need to do in iTunes Connect, how the StoreKit framework works, and finally, how you validate the receipt to prevent piracy.
Neben einer Ladung Follow-up widmen sich die drei Piloten dem Thema Life-Logging. Danach sind sie so ausgepowert, dass sie erst einmal über das Angebot von Podcasts-Apps auf dem Markt reden. Lieber Fluggast, wenn dir das Gehörte gefällt oder dir Sorgenfalten auf die edle Stirn fabriziert, dann haben wir etwas für dich: iTunes Bewertungen. Überbleibsel BusyContacts Andreas hat sich BusyContacts gekauft und damit dank der Twitter-Integration auch erst einmal die Liste mit Leuten gekürzt, welchen er auf Twitter followed. Auch die Email-Schnittstelle findet er ganz praktisch. YouNow und Whisper Nach der letzten Show ist Patrick für 3 Stunden bei YouNow und Whisper hängen geblieben. Seine YouNow Highlights: Eine 17-jährige die sich während ihrer YouNow-Übertragung bei BaseChat einloggt und dort gnadenlos die Jungs beschimpft, welche sie unverhohlen angraben. Ein Skype Duo, wo sie Telefonstreiche macht und er die Daten der Doofen sammelt. Die Männer, welcher Opfer des Telefonstreichs wurden sollten unterwürfig wie ein Hund bellen und natürlich stöhnen. Ein Typ der beim Fernsehen eingeschlafen ist…. Kurz, es ist wie Sven es schon vorletzte Woche vermutet hat wirklich das RTL2 des Internets. Patricks Resümee: 90% viele langweilige und gelangweilte Teens und 10% Kreativität. Er bedauert, dass er nun über YouNow bescheid und würde gerne die Zeit zurückdrehen und verhindern, dass er auf dieses Portal stößt. Whisper hat er sich auch angeschaut. Erinnert hat es in an FML und Beichthaus.com – (nur halt mit Bildern). Beide Dinger sind absolute Zeitfresser, taugen aber eventuell als Klolektüre. Trotzdem werden von nun an beide Sachen blockiert bei ihm. Andreas hat derweil seinen ersten Whisper-Hit hingelegt und bleibt dabei: Ein für gut befundenes Seitenprojekt vom Whisper Team ist “Your Voice”… und da dies das Follow-Up zu letzter Woche ist, gibt es noch eine Anleitung zu Snapchat. Überschallneuigkeiten Affinity Photo Nach Affinity Designer gibt es von Serif nun auch Affinity Photo in einer Beta-Version. Dranbleiben und testen, dass könnte interessant werden. Prezi Macher bringt Nutshell Source: Introducing Nutshell - YouTube Ob als Präsentations- oder Mobile Video Follow-Up. Whatever. Nutshell it heißt es demnächst und befähigt euch dazu auf die Schnelle Videos mit Fotos und kleinen Illustrationen zu kombinieren. Seht selbst: Apple Watch Spekulationen Im März oder April könnte es schon soweit sein… und Sven ist schwach geworden und holt sich wahrscheinlich entgegen seiner Behauptungen doch die eine Apfeluhr aus der ersten Auflage. Erstes Produktionsvolumen und Verteilung über die verschiedenen Modelle Das Wall Street Journal (WSJ), traditionell recht gut informiert, möchte in Erfahrung gebracht haben, dass Apple für die erste Charge Apple Watches 5 Mio. Stück vorsieht. Die Hälfte davon für das “Sport”-Einsteigermodell. John Gruber rechnet gleich mal hoch, wie bei der gerüchteweise Verteilung zwischen Modellen, eine etwaige Umsatzverteilung und -entwicklung aussehen würde. Dabei wird schon klar, dass entweder aktuelle Preisspekulationen, vor allem was die höhenwertigen Modelle anbelangt, oder die Produktionsvolumen, die das WSJ veröffentlicht hat, kaum stimmen können. Denn Apple würden dann mit der kleinsten Stückzahl aller Modelle bei der “Gold Edition” 5 Milliarden US$ pro Quartal machen, was dem weit größten Umsatzanteil über alle Modelle hinweg entsprechen würde. Aber: Wer weiss schon genaues. Preise, vor allem für die “Gold”-Modelle Stephen Foskett, ein durchaus ernstzunehmender Uhren- und Schmuckexperte rechnet vor, warum die “Gold Edition” bis zu 9,999 US$ kosten muss und soll. IFTTT Do Neben IFTTT Do Button hat das IFTTT Team die Hauptapp auf iOS in “IF” umgetauft und noch Do Camera und Do Note rausgehauen. Apple Auddo Stille Post. Wer den von Apple abgeworben wurde und was Sache ist erfahrt ihr von Sven. Der hat mal seine Lauscher aufgespannt und fast die bisherigen Gerüchte zusammen. Patrick fällt bei dem Stichwort The Oatmeal mit seinem Testbericht zu Googles automatisch fahrendem Auto ein. Die Redaktion sieht Apple übrigens nicht in der Automobilbranche. Neuigkeiten zum Thema werden wir trotzdem verübercasten. Lifelogging Nachdem Slogger nicht so regelmäßig upgedatet wurde wie unser Andreas sich das gewünscht hätte, ist Andreas auf eine IFTTT-Lösung umgestiegen. Er erhofft sich daraus eine stärker visualisierte Auswertung, statt einer groben Zusammenfassung. Ein gutes Beispiel für persönliches Logging ist der Herr Feltron, welcher hier immer seinen Jahresreport mit ordentlich Grafikschmackes abgibt. Wer es jetzt sprichwörtlich noch bildlicher haben möchte, kann sich den $149 teuren Narrative Clip anschauen, welcher in kurzen Zeitabständen ein Bild aufnimmt. Beispiele gibt’s hier oder hier. Auf dem iPhone kann man das auch manuell machen mit einer App, z.B. mit 1 Second Everyday. Andreas stört, dass die App momentan noch die Camera Roll nimmt, um die kleinen Videos abzuspeichern. Die iOS App Dayli nutzt Patrick, um den täglichen Mugshot zu machen. Seit Mai 2012 ist er dabei, schafft es nicht jeden Tag, kommt aber immerhin auf 632 Fotos. Rund die Hälfte der Fotos stammt aus Everyday, welches nicht mehr upgedatet wurde seit ein paar Jahren. Wie dem auch sei, wen es interessiert der kann hier 3 Jahre Patrick in 40 Sekunden anschauen. Apropos Patrick…. Wenn einer von euch eine Empfehlung für’s loggen hat, welche die folgenden Anforderung erfüllt, so schickt ihm doch eine Nachricht auf Twitter oder an den Übercast. Das sollte sie können: Kategorien selbst wählen: z.B. Taillenumfang wird eigentlich nirgends unterstützt bei den “Großen” grafische Aufbereitung, evtl. auch ein Backend oder eine API mehr als nur GoogleSpreadsheet Podcasts hören Einleitend wird geklärt, wer wie schnell seine Podcasts hört. Anlass zu dieser kleinen Diskussion ist das Statement John Lagomarsinos von The Verge: “Stop listening to podcasts at 1.5×” worauf Mr. Overcast aka Marco Arment geantwortet hat “jedem das seine”. Andreas wird dann noch genötigt eine Empfehlung für einen Putz-Podcast abzugeben und hat erstaunlicherweise auch prompt eine parat: Aufgeräumt. Fest steht, dass Podcasts von den Piloten eher als Unterhaltungsprogramm gesehen wird, im Vergleich zu Hörbüchern, welche dann eher mit voller Aufmerksamkeit genossen werden – Sprachpause und Intonation kommen so halt mehr zu Geltung als wenn man nebenher etwas auf fünffacher Geschwindigkeit hört. Es folgt nun eine Zusammenfassung über einige Podcast Apps zum hören. Downcast Downcast ist unser Purist unter den Apps. Optisch nicht ganz on-point, aber es kann alles was man zum hören braucht und wirkt nicht super überladen. Simple und gut. Overcast Universal für iOS plus Web Interface Smart Speed verkürzt Pausen und erhöht Abspielgeschwindigkeit unmerklich Voice Boost hebt die Stimmen (in schlecht produzierten Podcasts) hervor Gutes, kuriertes Podcast-Verzeichnis mit “Starter Packs” und guter Suche Web Interface durchaus gut Sharen von Podcastepisoden mit Timecode möglich (!!) Frei im App Store mit Einschränkungen. Für 4.99€ IAP gibts dann alles. Zurzeit ist Overcast der go-to Podcast Client von Sven und Patrick. Pocket Casts von Shifty Jelly Pocket Casts ist Patricks Ex-Favorit und hat ein sehr hübsches Interface, welches mal nicht als Liste daherkommt, sondern im Blockgrid-Stil. Die App synct ebenfalls überall hin, hat ein Webinterface, eine Android Version und ist auf iOS zu hause. Instacast Deutsches Produkt von Vemedio aus Ludwigsburg im Schwabenlande! Instacast Sync iPhone, iPad, Mac Unterstützt Flattr Gute Unterstützung von Show Notes Bonjour Sync (Schneller iOS Download über das lokale Netzwerk, wenn die Episode bereits von Instacast für Mac runter geladen worden ist) Download Einstellungen pro Podcast Erlaubt das Setzen von Bookmarks in einzelnen Episoden Spielt auch Videocasts ab und lässt die Tonspur weiterlaufen während der Screen gelockt ist → Perfekt für “Der Übercast” auf YouTube Ordentlich: Unterstützt OPML zum Austausch von Abonnements Auch eignes, kuriertes Podcast-Verzeichnis iOS: Night Mode (einmaliger IAP für 0.99€) iOS: Abonnement-weite Suche in Titeln und Show Notes (einmaliger IAP für 0.99€) 19.99$ für die Mac Version und Universal iOS umsonst mit IAPs für Service-Abo (6 Monate 9.99€, 12 Monate 14.99€) Huffduffer Huffduffer könnte man als Instapaper für Podcasts beschreiben. Per Bookmarklet kann es MP3 Dateien auf einer Webseite erkennen. Diese könnt ihr dann “bookmarken” in eurem Huffduffer Account. Weitere Features von diesem Service sind, dass ihr per Tags Ordnung reinbringen könnt. Ebenfalls könnt ihr auf die große Entdeckungstour gehen könnt und die Hörempfehlungen oder Accounts anderer durchstöbern. Wem das Konzept gefällt, es aber lieber ein wenig privater mag: rbugajewski/fuck-huff-duff jeredb/ping- Castro iPhone only Das vielleicht schönste UI Design von allen Auch sehr gutes und durchdachtes UX Design, vor allem die Swipe-Gesten machen eine Menge Sinn Eigner Audio-Algorhytmus, der die Stimmwiedergabe bei anderen Geschwindigkeiten (0.5 - 2x) deutlich verbessert Castro kostet 3.99 € im App Store und gibt es nur auf dem iPhone. Synology Download Station Wer einen Synology NAS sein eigen nennt, der kann mit der Download Station auch Podcast-Feeds automatisch runterladen. Patrick haut sich so den Stones Throw Podcast direkt in sein Musikverzeichnis und bekommt den ARD Radio-Tatort in seine Hörspielsammelung gelegt. gPodder gPodder können die Hardcore-Nerds ausprobieren. Wie bei Synology kann man hier sagen, wohin man seinen Podcast verschoben haben möchte. Super wenn man z.B. viel mit Plex macht. Unsere Picks Sven: AlterNote Andreas: Colin McRae Rally Patrick: Easy Photo Merge bzw. Easy Photo Merge Pro on the App Store on iTunes In Spenderlaune? Wir haben Flattr und PayPal am Start und würden uns freuen.
Here's Radio Destructoid Episode 031 - Bad Secret Santa! In this episode: Aaron blursts all over Minotaur China Shop, Kyle has no idea how to MMO, Conor tells us about his days spent as a galley slave, and guest host Darren AKA Dexter345 freaking loves space. We also talk about how everyone's out of fucks for Layton, our favorite things to murder in video games, stupid IAPs in games, secondhand cock rings, our spirit animals, and why you should be playing Werewolf. Plus a new Masterspam Theatre from Joanna and some bonus Conor stories after the closing song! Break song: "Help" from the Zombies soundtrack by bignic (http://bignic.bandcamp.com/album/zombies) Twitter (http://twitter.com/radiodtoid) Facebook (http://www.facebook.com/groups/546211208756141/) Forums (http://forum.destructoid.com/forumdisplay.php?59-Radio-Destructoid) Cblogs (http://www.destructoid.com/blogs/Radio+Destructoid) RSS (http://feeds.feedburner.com/communitoid) Libsyn (http://communitoid.libsyn.com/) iTunes (https://itunes.apple.com/us/podcast/id570116319) Download/Stream (http://traffic.libsyn.com/communitoid/Radio_D_031.mp3) Music by Adam AcH (http://www.bravebeat.com / http://soundcloud.com/ach-cue) ------------------------------- First Person Mario (http://www.youtube.com/watch?v=KBb9wFP7uZM) Fun or Foe? by FoolproofAdam (http://www.destructoid.com/blogs/FoolproofAdam/fun-or-foe--270192.phtml) What's the key element that attracts you to a game? by wemakegoodgames (http://forum.destructoid.com/showthread.php?t=35543) Minotaur China Shop (http://blurst.com/minotaur-china-shop/) Community Assignment: The Past (http://www.destructoid.com/bloggers-wanted-the-past-269940.phtml) The Present: (http://www.destructoid.com/musicians-wanted-the-present-269941.phtml) The Future: (http://www.destructoid.com/artists-wanted-the-future--269935.phtml) Destructoid: MS Paint edition: Round One: Game covers by AboveUp (http://www.destructoid.com/destructoid-ms-paint-edition-round-one-game-covers-269922.phtml) Round Two: (http://www.destructoid.com/blogs/AboveUp/destructoid-mspaint-edition-round-two-game-covers-again--270674.phtml) Community Blogs Portal by Nihil (http://forum.destructoid.com/showthread.php?t=35687) Badge Ideas Thread (http://forum.destructoid.com/showthread.php?11833-Badge-Ideas-Thread!/page276) M.A.S.S.I.V.E.C.O.C.K Episode 1 by Benny Disco (http://www.destructoid.com/blogs/Benny+Disco/m-a-s-s-i-v-e-c-o-c-k-episode-1-270303.phtml) Dtoid Southeast NARP by Everyday Legend (http://forum.destructoid.com/showthread.php?34369-Dtoid-Southeast-NARP) Let's Play Werewolf: Act 2! by Panzadolphin56 (http://forum.destructoid.com/showthread.php?33257-Let-s-Play-Werewolf-Act-2!&p=1287052&viewfull=1#post1287052) Werewolf Variant- Offshoots/Experiments/Concurrent Games by usedtabe (http://forum.destructoid.com/showthread.php?24402-Werewolf-Variant-Offshoots-Experiments-Concurrent-Games) Check out the latest Dtoid Community podcasts! (http://www.destructoid.com/blogs/?tag=podcasts) BE BETTER PEOPLE!
Ian will be shipping an app soon! Wiley has shipped CrowdsEye, his first app as LunarLincoln! Using Drupal and AWS's free tier to create backends for your apps. Dynamically adding IAPs to your app using web services. SDWebImage AFNetworking Apple TV's new UI lag. Samsung's Galaxy Gear and Qualcomm's Toq smartwatches. Poor Microsoft and BlackBerry. Sony's QX Smart Lens camera Kit-Kat and Android Google Play Services Nintendo's new 2DS Shigeru Miyamoto @nsvillepodcast @ianbroyles @microchip128
Medizinische Fakultät - Digitale Hochschulschriften der LMU - Teil 11/19
Die vorliegende Untersuchung stellt einen Beitrag zur Erforschung der Wahrnehmung von Schönheit, Hässlichkeit und Niedlichkeit dar. Für diesen Zweck wurde eine Datenbank mit 180 Bildern zum Thema Schönheit und Hässlichkeit und eine zweite Datenbank mit 180 Bildern zum Thema Niedlichkeit erstellt. Wie geplant, unterscheiden sich die Bilder in den Ausprägungen der jeweiligen Eigenschaften, was durch die Evaluierung der Bilder von 62 Probanden bestätigt wurde. Auch die semantischen Dimensionen Erregung und Dominanzgefühl wurden bei allen Bildern bewertet, was im Anschluss den statistischen Vergleich der gewonnenen Daten mit der international für neuropsychologische Forschung verwendeten Bilddatenbank IAPS ermöglichte, wobei IAPS aber nur Daten für die Dimensionen pleasure, arousal und dominance erhoben hat. Es zeigte sich, dass die gewonnenen Daten mit denen von IAPS vergleichbar sind, es liegen jedoch auch einige signifikante Unterschiede vor, welche wahrscheinlich unter anderem mit den unterschiedlichen semantischen Bedeutungen der untersuchten Dimensionen zusammenhängen. Als Ergebnis dieser Arbeit liegen zwei neue Bildsammlungen mit statistisch analysierten Daten vor, die hinsichtlich Struktur und Methodik der Versuchsdurchführung mit den IAPS-Daten vergleichbar sind, aber Daten für zwei neue semantische Dimensionen enthalten. Dies öffnet den Weg für weiterführende Forschung mit neuropsychologischen Tests und im Neuroimaging-Bereich.
Fakultät für Biologie - Digitale Hochschulschriften der LMU - Teil 02/06
The genome of mammals harbors chemical modifications at some cytosine residues in the form of a methyl group. These modified residues, termed 5’-methylcytosines, have been discovered more than 50 years ago (Hotchkiss 1948) and have since been shown to play important roles in the regulation of gene expression and in the execution of developmental programs. Patterns of cytosine methylation (also referred to as DNA methylation) are carefully set and preserved during cellular expansion and global methylation levels are well regulated throughout development. Changes in methylation patterns and levels have been associated with disease progression and death (Li et al. 1992; Okano et al. 1999; Ehrlich 2002). Specifically, elevated levels of global genomic methylation have been shown to play a role in the inactivation of tumor suppressor genes in many types of cancer (Ehrlich 2002). In contrast, reduced levels of methylation have been observed in a wide variety of tumors and complete demethylation in vivo causes embryonic death (Li et al. 1992; Ehrlich 2002). In an effort to study the effect of changed methylation levels in vivo and its effect on disease progression, we developed a genetic approach to study the effect of hypomethylation during embryogenesis and adulthood. DNA methyltransferase 1 (Dnmt1) is the major methyltransferase in mammals and genetic inactivation of the Dnmt1 gene causes demethylation that results in cell death in tissue culture and embryonic lethality of homozygous mutant mice at E8.5 (Li et al. 1992). In a first step, the 5’ end of the Dnmt1 gene was characterized to determine the structure of a new oocyte-specific isoform found in oocytes and early embryos. Upon elucidation of the structure of this isoform, assays were developed to test its function in vivo. Loss of this oocyte-specific isoform protein resulted in hypomethylation of an IAP reporter element suggesting a role for this protein in early development. In contrast, the somatic Dnmt1 isoform, which is present in all somatic cells, was important for maintaining this IAP element methylated following implantation of the embryo and throughout adulthood. Reduced levels of Dnmt1 in adults caused global hypomethylation and resulted in the development of thymic lymphomas which displayed a duplication of chromosome 15 (trisomic 15). The c-myc oncogene, which resides on chromosome 15, was overexpressed, and a gene expression array analysis revealed that another oncogene, Notch-1, was also overexpressed in all tumors. Cooperation between those oncogenes has been previously shown to induce thymic lymphomas. Analysis of the Notch-1 locus demonstrated the presence of IAP insertions upstream of the oncogenic cytoplasmic domain capable of activating transcription of truncated oncogenic Notch-1. IAP elements were shown to be activated by hypomethylation albeit not as much as traditional mutagenic retroviruses. These results thus show that hypomethylation may induce tumorigenesis in this model following two mechanisms. First by inducing chromosome instability and second by creating insertional mutagenesis of defective retroviral elements such as IAPs. These results demonstrate for the first time that hypomethylation can directly induce tumorigenesis in mice and induce chromosome instability.
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