Podcasts about sales engineers

SummaryIn this episode, Sean Weiss interviews Christina Panos from Wolters Kluwer to discuss the importance of regulatory compliance in healthcare, the capabilities of MediRegs, and how organizations can stay ahead in fraud, waste, and abuse prevention.Key TopicsHealthcare fraud, waste, and abuseMediRegs features and benefitsRegulatory updates and alertsCustomizable compliance toolsAI and automation in healthcare complianceImportance of accurate guidance documentsHere is a link to the Wolter Kluwer MediRegs Website: https://www.wolterskluwer.com/en/solutions/mediregsChristina Panos, RHIA, ODSSenior Subject Matter Expert and Sales Engineer, MediRegs

Geschätzte Lesedauer: 11 Minuten Hand aufs Herz: Wenn du in deiner letzten Stellenanzeige „mindestens zehn Jahre Branchenerfahrung" gefordert hast, dann hast du auf eines der schlechtesten Kriterien gesetzt, die die Forschung kennt. Klingt hart? Ist aber so. Wenn du im Vertrieb Vertriebsmitarbeiter einstellen willst, die wirklich performen, musst du dich von ein paar lieb gewonnenen Annahmen verabschieden. Denn die Kriterien, auf die wir im Recruiting am häufigsten filtern, sind nach vier Jahrzehnten Forschung genau die mit der schwächsten Treffsicherheit. In diesem Beitrag zeige ich dir, wie du einen Recruiting-Prozess auf Basis echter Daten aufbaust – kein Bauchgefühl, keine Bro-Science, sondern das, was die Wissenschaft wirklich misst. Du erfährst, welche Auswahl-Werkzeuge funktionieren, warum der laute Verkäufer ein Mythos ist und wie du deine Fehlerquote von rund 40 % auf unter 10 % drückst. Warum die meisten beim Vertriebsmitarbeiter einstellen die falschen Kriterien nutzen Das teure Missverständnis Ich werde immer öfter gefragt: „Chris, schau dir mal unseren Recruiting-Prozess an, wir stellen ständig die Falschen ein." Und fast immer sehe ich dasselbe Muster – es werden die falschen Methoden genutzt. Berufserfahrung, Studienabschluss, ein nettes Gespräch nach Sympathie. Das fühlt sich sicher an, hat aber mit der Vorhersage von Vertriebserfolg wenig zu tun. Warum sich der Irrtum so hartnäckig hält Diese Kriterien wirken plausibel. Niemand wird gefeuert, weil er einen Kandidaten mit zehn Jahren Branchenerfahrung eingestellt hat. Genau deshalb hält sich der Irrtum so hartnäckig. Wer aber wirklich gute Vertriebsmitarbeiter einstellen will, muss aufhören, auf das zu filtern, was sich gut anfühlt – und anfangen, auf das zu setzen, was nachweislich funktioniert. Gutes Vertriebsrecruiting ist keine exakte Wissenschaft, aber es gibt sehr viel belegtes Wissen, das die meisten schlicht übergehen. Vertriebsmitarbeiter einstellen: Was eine Korrelation wirklich aussagt Zwei Beispiele zum Einordnen Damit du die folgenden Zahlen einordnen kannst, ein kurzer Methoden-Check. Wir sprechen von Korrelationen. Eine Korrelation liegt zwischen 0 und 1: Null heißt kein Zusammenhang, eins heißt perfekte Vorhersage. In der Personalauswahl kommst du praktisch nie über 0,60 – und das nur, wenn du die richtigen Methoden klug kombinierst. Die Korrelation zwischen regelmäßiger Aspirin-Einnahme und einem geringeren Herzinfarktrisiko liegt bei rund 0,03 – und rettet trotzdem Millionen Leben. Rauchen und Lungenkrebs hängen mit etwa 0,40 zusammen. Das ist die größte einzelne Risikoursache, die wir kennen. Eine 0,40 klingt also mickrig, ist in Wahrheit aber ein sehr starker Effekt. Die Faustregel-Skala für die Treffsicherheit Praktisch heißt das: Bei einem Wert von 0,40 hast du in einem Team von 20 Leuten statt drei oder vier Fehlbesetzungen nur noch ein oder zwei. Über drei Jahre gerechnet sind das Hunderttausende Euro Unterschied. Als grobe Orientierung gilt: unter 0,10 ist statistisch wertlos, 0,10 bis 0,20 ist schwach, 0,20 bis 0,35 ist praktisch relevant, 0,35 bis 0,50 ist sehr gut für ein einzelnes Werkzeug – und alles über 0,50 erreichst du nur durch Kombination. Vertriebsrecruiting: Welche Auswahl-Werkzeuge funktionieren Seit über 40 Jahren untersucht die Forschung, wie gut einzelne Auswahl-Werkzeuge Berufserfolg vorhersagen. Wenn du dir die Werte ansiehst, ergibt sich eine klare Rangfolge – und sie widerspricht ziemlich genau dem, was im Mittelstand üblich ist. Wer datenbasiert Vertriebsmitarbeiter einstellen will, sollte diese Reihenfolge kennen. Strukturierte Interviews schlagen das Bauchgefühl Strukturierte Interviews – also Gespräche, bei denen du vorher genau festlegst, welche Fragen du stellst und welche Antworten gut oder schlecht sind – kommen auf einen Wert von 0,42. Unstrukturierte Interviews, das, was du typischerweise siehst, liegen nur bei 0,19. Allein die Struktur verdoppelt also die Treffsicherheit deines Interviews. Das muss man sich auf der Zunge zergehen lassen – und kaum jemand macht es. Arbeitsproben liegen bei 0,33, kognitive Leistung bei rund 0,31, Wissens-Tests bei 0,40. Berufsjahre und Abschlüsse sind fast wertlos Und jetzt der unbequeme Teil: Berufsjahre haben einen Wert von 0,09, Ausbildungsjahre von 0,10 – also quasi nutzlos für die Vorhersage von Vertriebserfolg. Handschrift-Gutachten kommen auf 0,02, das ist reines Voodoo. Wenn deine Ausschreibung Berufsjahre fordert und dein Interview unstrukturiert verläuft, setzt du auf zwei Kriterien zwischen 0,09 und 0,19. Das ist statistisch fast Würfeln. Werkzeuge kombinieren: Von 40 % auf unter 10 % Fehleinstellungen Jetzt kommt der spannendste Hebel. Wenn du die richtigen Werkzeuge kombinierst, kannst du die Treffsicherheit nochmal verdoppeln. Wichtig: Du zählst die Werte nicht einfach zusammen. Ein strukturiertes Interview (0,42) plus eine Arbeitsprobe (0,33) ergibt nicht 0,75. Denn jedes Werkzeug erfasst einen anderen Teil der Leistung. Warum sich gute Kombinationen ergänzen Zwei Verfahren, die Verschiedenes messen, ergänzen sich – zwei, die das Gleiche messen, bringen nichts. Ein kognitiver Test plus ein strukturiertes Interview treibt die Treffsicherheit auf etwa 0,63. Für den Vertrieb ist die stärkste Kombination: strukturiertes Interview plus Arbeitsprobe plus geprüfte Past Performance. Damit landest du bei 0,60 bis 0,65. Nimmst du für die Finalisten noch einen Persönlichkeitstest dazu, kommst du fast auf 0,68. Über 0,70 schaffst du selbst mit sechs Werkzeugen kaum – das ist die theoretische Decke. Was das für deine Fehlerquote bedeutet Übersetzt in die Praxis heißt das: Im klassischen Verfahren liegt deine „Luftpumpen-Quote", also das Risiko einer Fehleinstellung, bei rund 42 %. Fast jeder Zweite daneben. Mit der Maximalkombination sinkt sie auf 8 bis 10 %. Du kommst also von einer Fehlerquote von 40 % auf unter 10 %. Darüber muss man eigentlich nicht mehr reden. Kein Prozess liefert 100 % Sicherheit – aber wer die richtigen Werkzeuge kombiniert, ärgert sich nicht über die übrigen 10 %, sondern vermeidet die teuren 30 % dazwischen. Die Überraschung: Der laute Verkäufer ist ein Mythos Ambivertierte gewinnen Speziell für den Vertrieb gibt es einen Befund, der viele überrascht. Es hält sich die Annahme: je extrovertierter, desto besser der Verkäufer. Falsch. Studien zeigen, dass die besonders Extrovertierten nicht besonders gut verkaufen – aber die ganz Introvertierten eben auch nicht. Am erfolgreichsten sind die in der Mitte: die Ambivertierten, die je nach Situation zwischen offensiv und ruhig wählen können. Was wirklich zählt: Achievement Drive Der klassische Dampfplauderer ist also nicht dein Top-Performer. Im Interview gewinnt er trotzdem oft, weil er redegewandt ist – und genau hier liegen viele falsch. Der stärkste Faktor ist nicht Lautstärke, sondern Achievement Drive: das Leistungsstreben, der Wille zu gewinnen. Und das ist oft leise. Past Sales Performance allein hat übrigens einen Wert von rund 0,50 – der stärkste einzelne Faktor überhaupt. Wer das ernst nimmt, wird beim Vertriebsmitarbeiter einstellen nie wieder auf den lautesten Bewerber hereinfallen. Die Asymmetrie der Trainierbarkeit: selektiere DNA, trainiere Skill Was schnell lernbar ist – und was nicht Hier kommt der vielleicht wichtigste Denkfehler, den du vermeiden musst. Ja, im Prinzip kann man alles lernen. Aber der Trainingsertrag ist sehr verschieden. Skills und Wissen – eine SPIN-Selling-Methode, MEDDIC, ein CRM, dein Produktwissen – hat ein cleverer Verkäufer in Wochen bis Monaten drauf. Das ist mir bei der Auswahl deshalb ziemlich egal. Die rationale Strategie beim Vertriebsmitarbeiter einstellen Persönlichkeit dagegen verschiebt sich nur über Jahre. Achievement Drive, Frustrationstoleranz, intellektuelle Neugier – das bringst du jemandem im Onboarding nicht bei. Daraus folgt die einzig rationale Strategie, wenn du Vertriebsmitarbeiter einstellen willst: Selektiere auf das Stabile, trainiere das Veränderbare. Wer das Leistungsstreben nicht mitbringt, lernt es bei dir nicht mehr. Wer das Branchenvokabular nicht kennt, lernt es in drei Monaten. Die zwei häufigsten Fehler beim Vertriebsmitarbeiter einstellen Fehler 1: Der Fachexperte ohne Vertriebs-Ader Beide klassischen Fehler haben dieselbe Wurzel: Risiko meiden statt sauber prüfen. Der erste Fehler ist der Fachexperte ohne Vertriebs-Ader – der Servicetechniker oder Anwendungsingenieur, der zum Verkäufer gemacht wird. Fachlich top zu sein erhöht die Chance, vertrieblich zu performen, schlicht nicht. Nach 20 Jahren in der fachlichen Beratung ist der Komfort in dieser Rolle kein Trainingsthema mehr. Fehler 2: Der Abschluss-Crack ohne Produkt-Interesse Der zweite Fehler ist das Spiegelbild: der abschlussstarke Sales-Crack ohne echtes Interesse am Produkt. Im Gespräch fragt er nur nach Provision, Gebiet und Tools – nie nach der Lösung. Im komplexen, beratungsintensiven Vertrieb wird der nie glaubwürdig als Experte auftreten. Der Branchenkenner fühlt sich sicher, weil seine Etikette stimmt. Der laute Verkäufer fühlt sich sicher, weil er Gespräche gewinnt. Beide sagen wenig über echte Leistung aus. Der Adjacent Industry Hire: die Lösung für den Bewerbermangel Adjazenz schlägt Branchenetikett Was tust du stattdessen? Du holst dir jemanden, der die Grundeigenschaften eines guten Verkäufers schon mitbringt – aus einer verwandten Branche. Das nennt sich Adjacent Industry Hire und ist sogar wissenschaftlich untersucht. Beispiele: ein SaaS-Vertriebler ins ERP-Geschäft, ein Industrieautomatisierer in die Robotik, jemand aus der Spezialchemie in den Bereich Coatings. Worauf es wirklich ankommt Entscheidend ist nicht die Branche selbst, sondern die Nähe von vier Dingen: Buyer-Persona, Sales-Cycle-Länge, Komplexität des Verkaufs und Entscheidungsstruktur. Wer mit ähnlichen Ansprechpartnern, in einem ähnlichen Zyklus und einer vergleichbaren Komplexität gearbeitet hat, bringt 100 % des Skills mit und braucht nur drei Monate für die Domain Fluency. „Zehn Jahre Branchenerfahrung" ist eben kein Eignungskriterium – es ist die Risiko-Versicherung des Recruiters, auf Kosten der Vertriebsleistung. Wann Fachwissen doch vor Sales-DNA geht Der Lackmustest für deine Rolle Damit ich ehrlich bleibe: Es gibt Fälle, in denen das Fachwissen wirklich vorgeht. Das gilt in hochregulierten, hochtechnischen Feldern – Pharma, Medical Devices, Halbleiter, Spezialchemie, Aerospace oder hochregulierte Cybersecurity. Der Lackmustest ist einfach: Hältst du das Erstgespräch ohne tiefes Fachwissen fünf Minuten durch, oder bist du sofort raus? Drei Lösungen für hochtechnische Rollen Nimm die OP-Technik: Wer nicht mitreden kann, wenn der Chirurg zur Sache kommt, bekommt keinen zweiten Termin. In solchen Fällen hast du drei Optionen: den seltenen Hybrid (teuer und schwer zu finden), den klassischen technischen Verkäufer mit Sales-Basis oder ein Tandem aus Verkäufer und Sales Engineer. Die Frage ist nie pauschal Fach oder Skill, sondern: Wie hoch ist die fachliche Hürde ins Erstgespräch dieser konkreten Rolle? So bildest du das richtige Anforderungsprofil Bevor du den ersten Lebenslauf liest, musst du wissen, wonach du suchst. Und zwar nicht aus dem Profil des – vielleicht mittelmäßigen – Vorgängers und nicht aus einer kopierten Stellenanzeige. Die saubere Methode heißt Anforderungsanalyse: Du leitest die Kriterien aus der Leistung deiner echten Top-Performer ab. In fünf Schritten zum richtigen Anforderungsprofil In fünf Schritten zu einem Anforderungsprofil, das wirklich auf Vertriebserfolg setzt – statt den nächsten Klon des Vorgängers zu suchen. Top-Performer analysieren Geh nicht von der Rolle aus, sondern von den Menschen, die heute oben performen. Was haben sie in Werdegang, Arbeitsstil und Persönlichkeit gemeinsam? Interviewe sie zu ihren besten Deals. Die Rolle entlang vier Achsen abklopfen Sales-Cycle-Länge, Komplexität (Einzelentscheider vs. Buying Center), Akquise- vs. Bestandsanteil und Beratungstiefe. Daraus ergibt sich deine Buyer-Persona. Strategisch vorausschauen Wo geht die Rolle in zwei bis drei Jahren hin? Welche Skills werden vom Nice-to-Have zur Pflicht? Definiere nicht die Rolle von gestern. Must-Have von Nice-to-Have trennen Maximal drei bis fünf Must-Haves – und zwar alles, was kaum trainierbar ist: Achievement Drive, Frustrationstoleranz, Neugier, Past Performance. Produktwissen und CRM sind Nice-to-Have. In messbare CV-Signale übersetzen Aus „Achievement Drive" wird „belegte Quoten-Übererfüllung in zwei der letzten drei Jahre". Lege pro Signal einen klaren Schwellenwert fest. Anforderungsprofil ist nicht gleich Stellenbeschreibung Mehr als fünf Anforderungen brauchst du nicht – Studien zeigen, dass Bewerber ohnehin nur rund fünf Kriterien wirklich wahrnehmen. Das Anforderungsprofil ist nicht die Stellenbeschreibung. Die Stellenbeschreibung ist Werbung. Das Anforderungsprofil sagt, was jemand können muss, um in der Rolle erfolgreich zu sein. Zwei verschiedene Dokumente. Was im Lebenslauf wirklich zählt Wenn du Vertriebsmitarbeiter einstellen willst, ist der Lebenslauf kein Vorhersage-Werkzeug. Er ist ein Filter, der die Falschen aussortiert. Lies ihn rückwärts – fang bei der letzten Leistungs-Zahl an. Im CV zählen Zahlen, nicht Adjektive. Harte Signale: worauf du achtest Harte Signale sind: konkrete Quoten-Erreichung in Prozent („120 % der Quote in 2023"), ein Ranking im Team („Top 3 von 40"), bezifferte Deal-Größen und Cycle-Komplexität sowie Beförderungen innerhalb des Unternehmens. Red Flags: was dich stoppen sollte Red Flags sind: „verantwortlich für" statt „erreicht", Worthülsen wie „strategischer Vertriebsansatz" ohne Zahlen und Job-Hopping unter 18 Monaten pro Station ohne erkennbaren Grund. Die unbequeme Wahrheit: In den meisten deutschen Lebensläufen stehen die entscheidenden Zahlen gar nicht. Deshalb filterst du beim CV nur grob vor – und holst die fehlenden Fakten im Telefon-Pre-Screening. Verkäufer ohne Zahlen im CV haben entweder keine, schlechte – oder sie wissen nicht, dass Zahlen das Einzige sind, was im Vertriebs-CV zählt. Vertriebsrecruiting-Prozess: vom CV bis zum Onboarding Kriterien allein nützen nichts ohne Prozess. Wer 80 Lebensläufe planlos liest, sortiert am Ende den Falschen mit dem schönsten Foto rein. Du brauchst einen Trichter: erst Hard-Filter gegen die harten Signale (maximal 90 Sekunden pro CV), dann eine strukturierte Bewertung mit mindestens drei Signalen für die Einladung. Das Telefon-Pre-Screening: der unterschätzte ROI-Hebel Das Telefon-Pre-Screening ist der am stärksten unterschätzte Schritt im ganzen Prozess. In 15 bis 20 Minuten holst du die Zahlen, die im Lebenslauf fehlen: Quoten-Historie prüfen, Wechselgrund, Gehaltsrahmen, eine Frage zum echten Verhalten. Zwanzig Minuten am Telefon ersparen dir zwei Stunden falsch geführte Vor-Ort-Interviews. Und vergiss das Active Sourcing nicht – die richtig guten Verkäufer bewerben sich selten, sie werden gefunden. Ein gesundes Verhältnis sind 50 % Bewerbungseingang und 50 % Active Sourcing. Drei diagnostische Interviewfragen Im eigentlichen Interview haben sich drei Fragen bewährt. Erstens: „Wie würdest du dich in 30 Tagen in unsere Produktwelt einarbeiten?" – das misst Selbststeuerung und Lernstrategie. Zweitens: „Erzähl mir vom letzten Deal, den du selbst akquiriert hast – nicht ausgebaut, nicht betreut." – das trennt den echten Hunter vom Beziehungspfleger. Drittens: „Wie würdest du unser Produkt nach einer Stunde Vorbereitung verkaufen?" – das misst, wie schnell jemand von Produktmerkmal zu Kundennutzen übersetzt, die zentrale Vertriebsfähigkeit. Wichtig: Diese Fragen sind nur valide mit einer vorab festgelegten Bewertungsrubrik. Und geh nie allein ins Interview – idealerweise stellt HR die Fragen, die Führungskraft beobachtet. Die Rolle von HR: vom Briefträger zum methodischen Treiber Was HR wirklich leisten muss Hier sterben die meisten guten Prozesse. HR leitet CVs weiter, dann Funkstille – und der Vertriebsleiter entscheidet wieder aus dem Bauch. Eine starke Personalabteilung ist nicht der Verwalter im Hintergrund, sondern der methodische Treiber des Prozesses. Von HR kommen die Interview-Leitfäden, die Bewertungs-Skalen, die Arbeitsproben und die Test-Werkzeuge – das ganze Handwerk. Geschwindigkeit ist Qualität HR sorgt dafür, dass der Prozess eingehalten wird, dass die Kriterien gemeinsam festgelegt werden und dass die Führungskraft sauber durch den Prozess geführt wird. Dazu gehört auch Geschwindigkeit: Die besten Kandidaten sind laut LinkedIn nur rund zehn Tage aktiv verfügbar, nach 30 Tagen haben sich über 50 % anders entschieden. Geschwindigkeit ist im Recruiting nicht das Gegenteil von Sorgfalt – sie ist deren Ergebnis. Recruiting endet nicht mit dem Vertrag: Onboarding als zweiter Filter Die diagnostische Verlängerung Auch wer sauber Vertriebsmitarbeiter einstellen will, produziert mit dem besten Prozess noch rund 10 % Fehleinstellungen – das lässt sich rechnerisch nicht vermeiden. Genau diese 10 % fängst du im Onboarding ab. Denn 70 bis 80 % der späteren Fehlbesetzungen zeigen ihre Muster schon in den ersten drei Monaten. Klare Entscheidungspunkte nach 30, 60, 90 Tagen Verstehe das Onboarding deshalb nicht in erster Linie als Wissens-Vermittlung, sondern als Verlängerung des Recruitings mit anderen Mitteln: feste Check-ins, klare Frühwarn-Zeichen, klare Entscheidungspunkte nach 30, 60 und 90 Tagen. Wer nach 60 Tagen vor sich hin meckert und nicht vorankommt, wird nach 120 Tagen meistens nicht besser – sondern schlechter. Nutze die Probezeit konsequent als das, was sie ist: deine zweite Chance. Quick Takeaways Branchenjahre und Abschlüsse sind fast wertlos (Wert 0,09–0,10) – sie sind die teuersten falschen Kriterien. Strukturierte Interviews verdoppeln die Treffsicherheit gegenüber unstrukturierten Gesprächen (0,42 vs. 0,19). Die Kombination der richtigen Werkzeuge senkt die Fehlerquote von ~40 % auf unter 10 %. Achievement Drive schlägt Extraversion – der laute Dampfplauderer ist ein Mythos, die Ambivertierten gewinnen. Selektiere auf das Stabile, trainiere das Veränderbare: Persönlichkeit bleibt über Jahre, Skills holst du in Monaten auf. Der Adjacent Industry Hire löst den Bewerbermangel – Nähe von Buyer-Persona, Cycle, Komplexität und Entscheidungsstruktur zählt, nicht das Branchenetikett. Telefon-Pre-Screening und HR als Treiber sind die unterschätztesten Hebel im ganzen Prozess. Fazit: Schluss mit dem Würfeln beim Vertriebsmitarbeiter einstellen Die drei Kernsätze Fassen wir zusammen. Strukturierte Interviews, Arbeitsproben und kognitive Tests sagen Vertriebserfolg drei- bis fünfmal besser voraus als Berufsjahre und unstrukturierte Bewertungen. Achievement Striving und Gewissenhaftigkeit sind die stabilsten Persönlichkeitsmerkmale – allgemeine Extraversion ist es nicht. Und weil Persönlichkeit über Jahre stabil bleibt, Skills aber in Monaten aufholbar sind, setzt du auf das Erste und trainierst das Zweite. Dein nächster Schritt Wer im Vertriebsrecruiting weiter auf Branchenjahre filtert, setzt auf das schlechteste verfügbare Kriterium. Wer auf Sales-Disposition baut und Wissen aufbaut, formt ein Team, das mit dem Markt mitwächst. Das ist eigentlich gar nicht schwer – du musst es nur konsequent machen. Wenn du Vertriebsmitarbeiter einstellen willst, ohne dich auf dein Bauchgefühl zu verlassen, fang heute mit einem Punkt an: Führe das strukturierte Telefon-Pre-Screening ein. Damit halbierst du deine Time-to-Hire und verdoppelst die Qualität deiner Pipeline. Du willst tiefer einsteigen? Schreib mir einfach eine E-Mail an recruiting@vertriebsfunk.de – dann bekommst du von mir die komplette Zusammenfassung dieser Folge und den Bewertungsbogen, den ich in meinen Vertriebsprojekten als Blaupause nutze. Beides schicke ich dir kostenlos zu. Gib alles, dein Christopher Funk. Welche Kriterien sollte ich beim Vertriebsmitarbeiter einstellen wirklich beachten? Setze auf das, was kaum trainierbar ist: Achievement Drive, Frustrationstoleranz, Neugier und geprüfte Past Sales Performance. Branchenjahre und Studienabschluss haben dagegen eine sehr geringe Vorhersagekraft auf Vertriebserfolg. Wie senke ich meine Fehlerquote im Vertriebsrecruiting? Indem du mehrere valide Werkzeuge kombinierst: strukturiertes Interview plus Arbeitsprobe plus geprüfte Past Performance. Das hebt die Treffsicherheit auf 0,60 bis 0,65 und drückt die Quote der Fehleinstellungen von rund 40 % auf unter 10 %. Ist Branchenerfahrung beim Verkäufer einstellen wichtig? Meistens nicht. Branchenerfahrung ist oft nur die Risiko-Versicherung des Recruiters. Wichtiger ist die Nähe von Buyer-Persona, Sales-Cycle, Komplexität und Entscheidungsstruktur. Ausnahmen sind hochregulierte Märkte wie Pharma, Medical Devices oder Aerospace. Worauf achte ich im Lebenslauf eines Vertrieblers? Auf Zahlen statt Adjektive: konkrete Quoten-Erreichung in Prozent, Ranking im Team, bezifferte Deal-Größen und Beförderungen. Red Flags sind „verantwortlich für" statt „erreicht", Worthülsen ohne Zahlen und Job-Hopping unter 18 Monaten. Welche Rolle spielt HR beim Aufbau eines guten Recruiting-Prozesses? HR ist der methodische Treiber, nicht der Briefträger. Die Personalabteilung baut den Prozess, liefert Interview-Leitfäden und Bewertungs-Skalen, sorgt für Geschwindigkeit und führt die Führungskraft sauber durch das Verfahren. Wie sieht es bei dir aus: Filterst du noch nach Branchenjahren – oder setzt du schon auf Sales-DNA? Schreib mir deine Erfahrungen in die Kommentare und teile den Beitrag mit dem Vertriebsleiter, der das gerade dringend lesen sollte.

After twenty-four years in law enforcement as a Captain, Tavis made a mid-career change into tech that translated his public sector experience into a $35K pay increase. The story of how he made the jump from a long-tenure law enforcement role into a Sales Engineer position is the kind of executive career change most people in his position assume isn't possible. He had to work through the fear that his background would be a strike against him, the doubt about whether his transferable skills would carry into the private sector, and the years of quietly considering the move before he actually did it. What he found on the other side was that the skills he'd spent two decades building were exactly what tech hiring managers were looking for, once he knew how to talk about them. In this episode: What Tavis was telling himself to stay in law enforcement, and when he stopped believing it The Clifton Strengths work that gave him clarity on what he actually wanted next The negotiation that landed a $35K pay increase on top of an already-strong offer   Our book, Happen To Your Career: An Unconventional Approach To Career Change and Meaningful Work, is now available on audiobook! Visit  happentoyourcareer.com/audible to order it now! Visit happentoyourcareer.com/book for more information or buy the print or ebook here! Want to chat with our team about your unique situation? Schedule a conversation   Free Resources What career fits you? Join our free 8 Day Mini Course to figure it out! Career Change Guide - Learn how high-performers discover their ideal career and find meaningful, well-paid work without starting over.   Related Episodes Designing Career Experiments and Testing New Careers (Spotify / Apple Podcasts) Executive Burnout: Making A Midlife Career Change (Spotify / Apple Podcasts)

In this episode of the Endace Packet Forensic Files, Michael chats with with Cody Spooner, Principal Sales Engineer and DFIR expert at Corelight, about an interesting topic: the subtleties and differences of “Enablers" vs "Behaviors” of a cybersecurity compromise.Cody explains that when most people think of threat hunting or incident response investigations, they picture analysts looking for signs of malicious activity. In reality there are critical subtle differences between the “behavior of a compromise” and the underlying “enabler of a compromise” that often go unnoticed or overlooked. He highlights how organizations tend to focus heavily on detecting malicious behaviors - such as data exfiltration or unauthorized logins - but often miss identifying the enabling conditions - such as misconfigurations or legacy protocols - that led to those compromises in the first place.Cody shares examples of seemingly harmless issues that can become the doorway to a full compromise, such as configuration issues or outdated or deprecated protocols like NTLMv1 and SMBv1. These often persist in modern environments and Cody suggests that incident responders and threat hunters can usefully focus on identifying and eliminating these enablers to reduce the organisation's risk profile.Cody gives advice for security teams on how to shift their mindset from focusing only on behaviors to focusing on enablers as well in their threat hunting activity. He also provides insights into how IR teams should interpret and contextualize indicators of compromise and discusses how the “why” behind an attack can often change or influence the response strategy.ABOUT ENDACE *****************Endace (https://www.endace.com) is a world leader in high-performance packet capture solutions for cybersecurity, network and application performance. EndaceProbes are deployed on some of the world's largest, fastest and most critical networks. EndaceProbe models are available for on-premise, private cloud and public cloud deployments - delivering complete hybrid cloud visibility from a single pane-of-glass.Endace's open EndaceProbe Analytics appliances (https://www.endace.com/endaceprobe) can be deployed in on-premise locations and can also host third-party security and performance monitoring solutions while simultaneously recording a 100% accurate history of network activity.

In this inspiring LIBI episode, host Melissa Rizzuto chats with Kent Swanlund, the innovative mind behind CO2 Brew. Kent shares his journey from chemical engineering in oil and gas to solving a critical problem in the brewing industry: capturing and reusing the CO2 produced during fermentation. Discover how CO2 Brew's unique leasing model not only reduces emissions and boosts sustainability but also significantly cuts operational costs and ensures supply security for breweries. Kent delves into the challenges and triumphs of startup life, the power of a complementary team, and his ambitious vision for expanding carbon capture beyond beer to a global scale, proving that big ideas can indeed come from the most unexpected places. Thank you for listening to the Leaders, Innovators and Big Ideas podcast where we showcase fascinating people who are Leaders, Innovators, and have Big Ideas! HOST Melissa Rizzuto Melissa is a talent acquisition and recruitment strategy professional with 20 years of experience partnering with founders and leadership teams to build high-performing teams, improve hiring processes, and create meaningful candidate experiences. Her background spans full-cycle recruitment, recruitment technology, employer branding, and recruitment marketing. A lifelong Calgarian, Melissa holds a Bachelor of Kinesiology from the University of Calgary, an Executive Leadership Certificate from eCornell University, and a Mini MBA in Engineering & Technology Management from Rutgers Business School. She is also actively involved in community initiatives, including 17 years with the UNICEF Water for Life Gala and volunteer work supporting newcomers through Immigrant Services Calgary. Outside of work, Melissa enjoys dogs, sports, creative writing, and keeping up with emerging technology. GUEST Kent Swanlund Kent Swanlund is the CEO & Co-Founder of CO2Brew, a Calgary-based startup that is decarbonizing the craft-brewing industry. After studying Chemical Engineering at the University of Calgary, Kent spent 16 years working in the oil and gas industry as a Process and Sales Engineer before completing the Avatar Innovations Accelerator Program in 2022. When he's not out enjoying the perks of working in the brewing industry, Kent loves to spend time with his wife and 2 daughters here at home and close by in the beautiful Rocky Mountains. LINKS & RESOURCES CO2Brew Cold Garden Avatar Innovations Talent Incubator Partners Mount Royal University Library Audio Spaces SHOW QUOTES "You're producing more than you're consuming. So you'd be good just with a system to be self-sufficient in CO2." "If you don't have CO2, you don't produce, and if you don't produce, you lose anywhere from, on the very small scale, tens of thousands of dollars up to millions of dollars per day in production." "You have to be quite risk tolerant. You're gonna, there's gonna be a lot of risk in in the startup journey in different areas too. So if you're risk tolerant, it makes it a lot easier." CREDITS Sponsor: New Idea Machine Episode Music: Tony Del Degan Creator & Producer: Al Del Degan  

In this kickoff episode of Project Medtech's “Five Things You Need To Know” miniseries, Duane Mancini is joined by Sean Thompson to break down the essentials of sterile medical device packaging compliance. Sean shares a practical, startup-friendly roadmap anchored in ISO 11607, starting with defining device inputs that drive packaging design decisions (sensitivities, geometry, sterilization method, scalability). He then walks through the four pillars—Make, Ship, Store, and Usability—covering sealing process validation, distribution simulation testing and feasibility testing, shelf-life strategy via accelerated and real-time aging, and the newer focus on usability and aseptic presentation. The episode highlights how missed packaging steps can create costly timeline and commercialization setbacks.Sean Thompson LinkedInPackaging Compliance Labs WebsiteDuane Mancini LinkedInProject Medtech WebsiteProject Medtech LinkedInThank you to our sponsors: Ward Law and JumpStart Inc.

Chase Dorsey is a Sales Engineer at Inductive Automation. Since 2020 Chase has been helping manufacturers improve their operations with Ignition by Inductive Automation. Ignition brings affordable Digital Transformation to industrial operations. With just one server license, manufacturers can connect all their devices and collect more data. The Industry 4.0 Podcast with Grantek delivers a look into the world of manufacturing, with a focus on stories and trends that lead to better solutions.   Our guests will share tips and outcomes that will help improve your productivity. You will hear from leading providers of Industrial Control System hardware and software, Grantek experts and leaders at best-in-class industry associations that serve the Data Centers, Life Sciences, CPG and Food & Beverage industries.

Buyers in a serious software evaluation sit through between eight and thirteen vendor demos, and most of them blur into the same slick performance, so the sales engineer who actually gets remembered is the one who shows up as a real human. This episode digs into the three timeless behaviours that Ron Whitson has spent twenty-eight years in pre-sales learning the hard way: be authentic, listen actively, and leave an impression. The conversation works through each one in turn, what gets in the way of doing it well, and the small habits that move the dial. On authenticity, Ron makes the case that imitating someone else's demo always reads as fake, and that in a market saturated with AI-generated polish, the slightly boring real version of you is more valuable than a perfect performance. On active listening, he separates listening to understand from listening to respond, and explains why putting the phone down and resisting the urge to jump in is harder than it sounds, especially for technical experts who already know where the question is going. On leaving an impression, he frames the audience reality clearly: when a buyer has watched a dozen presentations in a week, the differentiator is rarely the product, it is whether they liked you and whether the solution was simple enough to explain to a colleague. It also questions the lazy assumption that being audience-centric means becoming whatever the room wants you to be. Ron argues that you can adapt to the situation while staying anchored to a consistent set of values, and that giving yourself permission to say "I have not had that question before, let me come back to you" is itself an authentic move. Useful for Sales Engineers and Solution Consultants who are tired of polishing the same deck, and for leaders who keep getting feedback that their team's calls all sound the same. About the guest. Ron Whitson is Senior Director of Solution Consulting at Thomson Reuters and the author of A Friendly Human in Pre-Sales. He has spent twenty-eight years in pre-sales work, roughly half of that in leadership roles, and now spends a lot of his time coaching, mentoring, and developing solution consulting teams. Listen and subscribe: Spotify: https://lnkd.in/eUGUEB7s Apple Podcasts: https://lnkd.in/eMHTNE-3 YouTube: https://lnkd.in/esq9jDs2 Newsletter and archive: https://www.techworldhumanskills.com Connect with Ben: https://www.linkedin.com/in/benpthoughts Elevated You Program: https://www.elevatedyou.live Ron Links https://timelessbehaviors.com/ https://www.linkedin.com/in/ronwhitsonse/

En respuesta al crecimiento de la identidad digital en Sudamérica, IDENTY Touchless ID refuerza su estructura regional con la incorporación de Alejandro Franco como Sales Engineer. Su experiencia técnico-comercial permitirá fortalecer la adopción de soluciones biométricas sin contacto en gobierno, banca, fintech, pagos digitales y telecomunicaciones, sectores donde la seguridad, la prevención del fraude, el cumplimiento normativo y la experiencia del usuario son hoy factores decisivos para acelerar la transformación e identidad digital.

In dieser Episode gehen wir der Frage auf den Grund, ob klassische PreSales- und Sales-Rollen im B2B-Softwarevertrieb bald Geschichte sind. Wir analysieren, wie sich die Rolle des Sales Engineers über die Jahrzehnte gewandelt hat – von Gatekeepern und Demo-Gurus bis hin zu beratenden Partnern in einer zunehmend KI-getriebenen Welt. Wir diskutieren, was moderne Käufer heute wirklich erwarten, wie Self-Service, Reviews und KI den Entscheidungsprozess verändern und ob menschliche Interaktion am Ende doch unersetzbar bleibt. Lass dich inspirieren von unserer Reise durch sieben Phasen der Vertriebsentwicklung – mit einem ehrlichen Blick auf Chancen, Herausforderungen und die Frage: Was ist unser Wert als PreSales-Experten in einer Welt voller Automatisierung? ----------

Stories are like mustard on a ham sandwich. A little lifts everything. An inch thick and you lose the room. Tim Chinchen has spent 30 years in technology, half of that leading pre-sales teams. In this episode he walks through the storytelling habits that move deals and the ones that sink them. Why some cultures expect you to share your life before you share your ask. Why breaking a client's website inside a demo can work better than showing them a feature list. Why the classic hero's journey does not hold up in a 40-minute call where the exec might get pulled out after ten. The conversation unpacks a three-act structure you can drop any story into, the three business themes every commercial story eventually serves (making money, saving money, and not getting sued), and the habit of putting the last thing first so even a distracted audience gets the point. Tim also shares where he still gets it wrong. He recently used an AI note-taker to review his own job interviews and was told he used too many stories. The lesson is that the right number is rarely the maximum. This is for sales engineers, pre-sales leaders, technical consultants, and anyone using narrative to get technical ideas across to people who have other things going on. About the guest: Tim Chinchen has spent 30 years in technology, the first 15 as a developer and architect, the next 15 leading pre-sales teams. He ran Northern European sales engineering at Acme Packet before the company was acquired by Cisco for 3.7 billion dollars, and has spent the last 8 years running global pre-sales at PagerDuty. Find him on LinkedIn: https://www.linkedin.com/in/timchinchen/ Show notes footer: Enjoyed this episode? Here's what to do next: Get Ben's weekly newsletter, practical ideas for technical professionals, straight to your inbox: https://www.techworldhumanskills.com Follow Ben on LinkedIn: https://www.linkedin.com/in/benpthoughts Explore the Technical Storytelling Professional Program: https://www.elevatedyou.live Follow Tim on LinkedIn: https://www.linkedin.com/in/timchinchen/ Tech World Human Skills is the podcast for technical professionals who want to communicate, influence, and lead at the highest level.

This CEO Shares The Importance of Staying Super Focused.Meet Steve Harshbarger, CEO Sono-Tek $SOTKGuestSteve Harshbarger, CEO & President Sono-Tek $SOTKBioMr. Harshbarger has over 30 years of experience in ultrasonic coating equipment for the electronics, medical device and advanced energy industries. He joined Sono-Tek in 1993 and was appointed President of the Company in 2012, elected a Director in 2013, and in August 2020, he assumed the Chief Operating Officer position as well. As President, he directed the Company's Sales, Marketing, Engineering, Service, and Manufacturing Operations. Prior to becoming President, Mr. Harshbarger served as Sales Engineer, World-Wide Sales and Marketing Manager, Vice President & Director of Electronics and Advanced Energy (E&AE) and Executive Vice President. In his years managing the sales organization, Mr. Harshbarger established a worldwide distribution and representative network in more than 40 countries consisting of more than 300 people, and contributing to revenue growth of greater than 400%.Prior to joining the Company, Mr. Harshbarger was the Sales and Marketing Manager for Plasmaco Inc., a world leader in the development of flat panel displays. In that position, he established that company's distribution network, participated in venture capital funding, and introduced the first flat panel technology to Wall Street trading floors. Mr. Harshbarger is a graduate of Bentley University with a major in Finance and a minor in Marketing.Company & Biowww.sono-tek.comSono-Tek Corporation (Nasdaq: SOTK) is a global leader in the design and manufacture of ultrasonic coating systems that are shaping industries and driving innovation worldwide. Our ultrasonic coating systems are used to apply thin films onto parts in diverse industries including medical devices, semiconductors, microelectronics, alternative energy, advanced industrial manufacturing, and research and development sectors.Sono-Tek has a long history of providing advanced coating solutions to the medical device industry, enabling precision coatings for life-saving technologies such as stents, balloons, diagnostic devices, and various drug delivery platforms. At the same time, our expertise in semiconductor and microelectronics applications continues to expand, as customers increasingly turn to Sono-Tek for solutions supporting next-generation chips, displays, and sensors. Alongside these markets, our technologies are also leading the way in next-generation clean energy coatings for fuel cells, carbon capture, advanced solar cells, and various other advanced industrial applications, underscoring the versatility and broad reach of Sono-Tek's ultrasonic coating platforms.Our product line is rapidly evolving, transitioning from R&D tools to high-volume production machines with significantly higher average selling prices, showcasing our market leadership and adaptability. Our comprehensive suite of thin film coating solutions and application consulting services ensures unparalleled results for our clients and helps some of the world's most promising companies achieve technological breakthroughs and bring them to market. We strategically deliver our products to customers through a network of direct sales personnel, carefully chosen independent distributors, and experienced sales representatives, ensuring efficient market reach across diverse sectors around the globe.Our growth strategy is focused on leveraging our innovative technologies, proprietary know-how, unique talent and experience, and global reach to further develop microscopic coating technologies that enable better outcomes for our customers' products and processes. For further information, visit www.sono-tek.com.

This episode features a conversation with Michael Sadoski, Sales Engineer at Hayward Tyler, a 200-yr-old UK-based specialty pump and motor manufacturer. Sadoski breaks down how motor pump technology improves safety, reliability and lifecycle costs compared with traditional sealed and mag-drive pumps—particularly in high-pressure, high-temperature and hazardous applications. The discussion covers real-world use cases across syngas processing, ammonia production and transport, hydrogen value chains, petrochemicals and oil and gas.

This episode features a conversation with Michael Sadoski, Sales Engineer at Hayward Tyler, a 200-yr-old UK-based specialty pump and motor manufacturer. Sadoski breaks down how motor pump technology improves safety, reliability and lifecycle costs compared with traditional sealed and mag-drive pumps—particularly in high-pressure, high-temperature and hazardous applications. The discussion covers real-world use cases across syngas processing, ammonia production and transport, H2 value chains, petrochemicals and oil and gas.

Sales Engineering and Business Development are no longer support functions - they are central to how modern B2B deals are won. In this episode, we explore how Sales Engineers drive real business outcomes, not just technical validation. On the B2B Sales Trends Podcast, host Harry Kendlbacher sits down with Nirav Sheth, VP of Global Sales Engineering at Pure Storage, to unpack how Sales Engineers evolve into trusted advisors across the full sales cycle — from discovery to long-term value creation. This episode is part of our Best Of series, highlighting timeless conversations from the B2B Sales Trends Podcast.

Let's eliminate material waste, accelerate production, and break down data silos between the front office and the shop floor. Discover the power of seamless integration by joining us in an exclusive co-hosted webinar with QBuild and ECI where they'll discuss how integrating your nesting software with your ERP system can revolutionize your fabrication processes.  In the session, you'll see how this powerful integration can help:  Supercharge Production Speed: Automate the nesting process and eliminate manual data entry, leading to faster job starts and reduced lead times.  Eradicate Data Silos: Ensure real-time data synchronization and eliminate the disconnect between your engineering, production, and management teams for accurate insights and streamlined workflows.  Know your Costs & Make Every Cent Count: Unlock precise insights into your jobs' true material and labor consumption – eliminate guesswork and drive profitability.   Boost Overall Efficiency: Make smarter decisions based on a single source of truth, leading to improved resource allocation and increased profitability.  Join us to unlock the full potential of your fabrication processes and drive your business towards greater success and stay ahead in a competitive market.  Speakers: Tim Watkins: Vice President - New System Sales, ECI Software Solutions | Hasara Sandul: Partner Manager and Sales Engineer, QBuild Brought to you by: ECI Visit https://advancedmanufacturing.org/webinars for more webinars and an interactive experience with visuals.  

Cybercrime Magazine has a new podcast series coming soon, brought to you by Mend.io, whose mission is to make application security frictionless for developers and scalable for security teams – without compromise. Deputy editor Amanda Glassner caught up with Amir Shahmiri, senior sales engineer, at Black Hat Europe 2025. This episode was brought to you by Mend.io. To learn more about our sponsor, visit their website at https://mend.io. For more of our media, visit our website at https://CybersecurityVentures.com.

In this episode, we dive into what it takes and why it's important to upgrade your fleet in the offseason. Our guests, Travis Ross Sr. Sales Engineer and Megan Bafford Market Development Lead at EROAD break down the how behind the why of upgrading fleets and what it can do for long-term successful partnerships.  Winter downtime is your fleet's opportunity to transform. Tune in to Running on Ice as we explore EROAD's cold chain solutions and telematics-driven SOP optimization for next year's success. ⁠Smarter Cold Chain Monitoring | EROAD USA⁠ For more information, subscribe to ⁠Running on Ice the newsletter⁠ or podcast. ⁠Follow the Running on Ice Podcast⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Great Leaders UK, we are joined by Julia Weimer, Director of Solution Engineering UKI at Wiz, to discuss the critical, often underutilized role of pre-sales in driving elite sales execution. Julia shares her unique journey from Security Analyst in a SOC to leading a high-performing SE team , emphasizing why Sales Engineers must be viewed as equal business partners to Account Executives, not just technical support. She walks us through the importance of symbiotic relationships , leveraging structure like MEDDIC , and the power of empowering SEs to build technical champions.

In this episode of the CRO Spotlight, Warren Zenna welcomes Mike Genstil, CEO at ValueCore, to discuss a critical inefficiency in modern sales: the "value gap." Mike explains that too often, sellers rush to provide a price quote while buyers remain fixated on features, rather than starting the conversation by aligning on the specific problems the organization faces and what those problems are costing them.Warren and Mike explore why "value engineering" isn't commonplace. Mike contrasts the role with the ubiquitous Sales Engineer. While organizations readily invest in Sales Engineers for technical validation, the Value Engineer—who handles the business validation—is often scarce and stretched thin. Mike argues this function is critical for justifying high-ticket solutions to a buying committee and proving impact beyond just features.The conversation shifts to the process of value engineering, which Mike describes as the most effective form of sales discovery. He outlines the four key buckets that Value Engineers analyze to build a business case that resonates with a CFO: hard cost savings, team productivity gains, revenue acceleration (such as customer acquisition or retention), and strategic risk mitigation. This diligence helps the buyer champion the solution internally.Finally, Mike discusses how technology platforms are making value engineering more scalable and integrated. He explains how AI can rapidly analyze public data, case studies, and even call recordings to build robust models. This technology allows pre-sales and post-sales teams to collaborate on value. They also cover how a strong value framework is essential for managing Proof of Concepts (POCs), preventing "tire-kickers" by agreeing on success metrics upfront.

Host Philip Gervasi talks with Kentik pre-sales engineer Sean McGinley about what it really means to work in pre-sales. They unpack the various titles associated with those roles (e.g., solutions engineer, solutions architect) and discuss how pre-sales bridges the gap between technology and business. Learn how these roles balance hands-on engineering with customer relationships. Along the way, they share personal stories, lessons learned from the field, and why pre-sales can be one of the most rewarding career paths in tech.

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q

Send us a textRamzi Marjaba is a seasoned Solution Engineer and consultant currently with Veeam Software, working remotely from Ottawa since March 2025. Prior to this, he spent nearly four years as a Senior Solution Specialist at Keysight Technologies, managing Eastern Canada accounts and mentoring both SEs and account executives. Earlier in his career, he held technical roles at Spirent Communications, Alcatel‑Lucent, and Nortel, starting as an embedded software tester and evolving into a network design engineer and systems engineer.In 2018, Ramzi founded We the Sales Engineers, a coaching platform and podcast designed to help sales engineers grow through thoughtful conversation, expert mentorship, and practice‑based learning. With hundreds of episodes and written content to his name, he's built a global community for pre‑sales professionals seeking to sharpen their craft.Ramzi emphasizes the difference between treating symptoms versus diagnosing root business needs—with a heavy focus on discovery, customer context, and vision building. He often compares SEs to business athletes: they don't get to practice outside the field, and must deliver under pressure with clarity and impact. He also explores the evolution of presales roles in a shifting job market, noting the increasing competitiveness and need for strategic, value‑centered hiring.Outside of client work, Ramzi mentors aspiring SEs, runs podcast and written series, and leads workshops—from quick discovery techniques to advanced whiteboarding and objection management.  LINKS:Guest LinkedIn: https://www.linkedin.com/in/ramzimarjaba/?originalSubdomain=caGuest website: https://wethesalesengineers.com/ Aaron Moncur, hostClick here to learn more about simulation solutions from Simutech Group.

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Whether you're an SE considering management, a leader looking to motivate your team, or someone curious about the intersection of sales and technical expertise, this episode is packed with insights on resilience, leadership, and continuous improvement. shownotes: https://wethesalesengineers.com/show330

For every sport, some people do it professionally, and others are amateurs. One of the bigger differences is that professionals get paid, amateurs don't. When it comes to solution engineering, there are also some professionals and others who work like amateurs, even though they both get paid. We discuss this specific topic with Bill Balnave. We explore the key differences between professionals and amateurs within the industry. Bill shares insights from his extensive career in presales and customer success, while emphasizing the significance of having the right team and environment to stay motivated.  

In this episode of B2B Sales Trends, Harry Kendlbacher sits down with Nirav Sheth, VP of Global Sales Engineering at Pure Storage, to explore how the Sales Engineering role is evolving in today's complex enterprise sales environment. Leading a global team of 750+ SEs across 13,500 accounts, Nirav shares how SEs are moving far beyond demos to drive strategic outcomes — influencing deals, scaling impact, and shaping customer journeys from start to finish. Inside the conversation: - How the SE role is shifting from technical expert to trusted advisor. - Where SEs deliver the most impact across the sales cycle — beyond the demo. - How to scale SE expertise with account vs. specialist roles and proactive post-sales engagement. - What healthy, high-trust SE–AE collaboration looks like in practice. - How SEs can turn unique customer insights into real influence on opportunities and strategy. If you want to understand how modern SEs drive value and help customers achieve meaningful outcomes, this episode is packed with practical insights.

Ron Whitson joins us to discuss how we as Solution Engineers can build better relationships with customers and how we can help them make better decisions.     show notes: https://wethesalesengineers.com/show325

Daliana's newsletter on how to find your edge in the AI age and live events: https://dalianaliu.kit.com/e0dcfc214bDaliana interviewed her friend of 10 years, Mike Lo, on how he went from a physics PhD to Sales Engineer at Databricks, and fun stories of their friendship in LA.Mike Lo's Linkedin: https://www.linkedin.com/in/hellomikelo/

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Women in Chemical's interviews, Sandeep Kaur, Sales Engineer at Henkel for Woman of the Week 7/14/2025.

In this episode, we dive into world of reefer unit efficiency. Our guest, Travis Ross, Sr. Sales Engineer breaks down the cost-savings that comes with on/off vs continuous reefer running. For more information subscribe to ⁠Running on Ice the newsletter⁠ or podcast. ⁠Follow the Running on Ice Podcast⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Back several episodes, I described the challenge of assessing candidates for a Sales Engineer position for a company that makes synchronized clocks for customers who need accurate times throughout their facilities like schools, airports, and hospitals. The company employs a rather rigorous 2-week product training program followed by a proficiency test that can end the tenure of new hires quickly. The first candidate I tested for the firm showed a 130+ IQ with a good sales personality. The company selected him and he’s doing great. Another candidate I didn’t recommend for sales showed similar intellectual prowess. While he made it through the training program, his lack of sales ability caught up with him in six months. The company uses a screening test that includes mechanical aptitude, math skills, and verbal reasoning ability. It’s timed and taken online. Until recently, I thought it had good content and face validity. My test of intellect incudes practical or tactical reasoning, conceptual or strategic aptitude, and impromptu math skill. I deliver these tests orally and the candidate has to deliver the answers orally. The practical and conceptual tests allow me to prompt or coach candidates: “Tell me more; what do you mean by that; explain further; give me another reason if you can.” On the math part, I can’t prompt but I can repeat questions as long as the candidate gets the answer within the (mostly) 60-second time limit. Since the client used a product-related aptitude test that looked pretty good, I basically had been using my test to project whether candidates can orchestrate the sales process from inception to closing the deal. My criteria had been an IQ score of 116 or the 86th percentile for the general population. I wasn’t focusing on candidates passing the two-week product training because the client’s test seemed to cover that piece. At least until recently when two candidates I recommended as adequate Sales Engineer prospects failed the training proficiency exam and were fired after the first 2.5 weeks. Both candidates passed the client’s aptitude test and scored 118 IQ’s on my test. Watch https://www.transformationtalkradio.com/watch.html

Back several episodes, I described the challenge of assessing candidates for a Sales Engineer position for a company that makes synchronized clocks for customers who need accurate times throughout their facilities like schools, airports, and hospitals. The company employs a rather rigorous 2-week product training program followed by a proficiency test that can end the tenure of new hires quickly. The first candidate I tested for the firm showed a 130+ IQ with a good sales personality. The company selected him and he’s doing great. Another candidate I didn’t recommend for sales showed similar intellectual prowess. While he made it through the training program, his lack of sales ability caught up with him in six months. The company uses a screening test that includes mechanical aptitude, math skills, and verbal reasoning ability. It’s timed and taken online. Until recently, I thought it had good content and face validity. My test of intellect incudes practical or tactical reasoning, conceptual or strategic aptitude, and impromptu math skill. I deliver these tests orally and the candidate has to deliver the answers orally. The practical and conceptual tests allow me to prompt or coach candidates: “Tell me more; what do you mean by that; explain further; give me another reason if you can.” On the math part, I can’t prompt but I can repeat questions as long as the candidate gets the answer within the (mostly) 60-second time limit. Since the client used a product-related aptitude test that looked pretty good, I basically had been using my test to project whether candidates can orchestrate the sales process from inception to closing the deal. My criteria had been an IQ score of 116 or the 86th percentile for the general population. I wasn’t focusing on candidates passing the two-week product training because the client’s test seemed to cover that piece. At least until recently when two candidates I recommended as adequate Sales Engineer prospects failed the training proficiency exam and were fired after the first 2.5 weeks. Both candidates passed the client’s aptitude test and scored 118 IQ’s on my test. Watch https://www.transformationtalkradio.com/watch.html

Real-time DDoS protection is more crucial than ever, and Corero Network Security (LSE: CNS) (OTCQX: DDOSF) is leading the charge! Michael Honeycutt, Product Marketing Manager, and Michael Powell, Sales Engineer, joined us live on JSA TV from Metro Connect USA to discuss how Corero is protecting critical services from attacks and using AI to stay ahead of evolving threats.

Kyle Randall is a Sales Engineer at Jamf and has been a longtime iPad power user. In this episode, we dive into his history with the iPad, his favorite apps, accessories, and a discuss a bunch of other little topics. Early episodes with chapter markers are available by supporting the podcast at www.patreon.com/ipadpros. Early episodes are also now available in Apple Podcasts!Show notes are available at www.iPadPros.net. Feedback is welcomed at iPadProsPodcast@gmail.com.Links:https://www.jamf.comhttps://kuxiu.co/products/x36-pro-max-standhttps://open.substack.com/pub/kyledavidrandall/Chapter Markers:00:00:00: Opening00:00:38: Support The Podcast00:00:56: Kyle Randall01:29:56: Closing Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Goats of Growth, candidate 3 shares his unique journey from a technical background in computer science to a successful sales career. He discusses the challenges of transitioning from a sales engineer to a full sales role, the importance of mentorship, and how he adapts to the ever-changing landscape of sales, particularly with the rise of technology and AI. He emphasizes the significance of daily habits, continuous improvement, and the need to believe in the products one sells. Finally, he also reflects on his motivations for pursuing a career in sales and offers valuable advice for aspiring sales professionals. What to expect and when: 00:00 Introduction to the Goats of Growth 00:40 Candidate Background and Sales Journey 03:10 Transition from Sales Engineer to Sales Rep 04:38 Finding Your Zone in Sales 06:10 Learning from Mentors and Peers 08:46 Measuring Growth and Overcoming Challenges 09:54 Adapting to Technology and AI in Sales 11:12 Seeking Insights for Success 12:56 Advice for Aspiring Sales Professionals 13:47 Daily Habits for Sales Success 15:15 Ideal Job Description and Compensation Expectations 18:01 Motivation for a Career in Sales 21:13 Current Motivations and Future Aspirations

What does it really take to secure applications across a hybrid, multi-cloud environment? In this episode of Audience 1st, I sit down with Adolfo Lopez, Sales Engineer at AlgoSec, who brings a practitioner's lens to the cloud security conversation. From his experience as a network engineer to helping organizations operationalize cloud security today, Adolfo walks us through what most teams overlook—and how to get it right. We cover: Why visibility into application flows is foundational for multi-cloud security What enterprises miss when they treat the cloud like a lift-and-shift extension of on-prem Why security must be application-centric—not infrastructure-led The critical role of policy discovery, orchestration, and automation How AlgoSec ACE helps teams answer the question: “What will break if I make this change?” If your team is working across AWS, Azure, GCP, and on-prem—and struggling to manage risk, connectivity, and policy alignment, this episode breaks it down practically and tactically. To get a demo of AlgoSec, visit: https://www.algosec.com/lp/request-a-demo

In this episode, I talk with Brian Chandler, a Principal Solution Engineer who's been on Dynatrace's team for over 10 years. Brian shares a sneak peek into this role and what keeps him here (spoiler: one of the reasons is our founding team that has never left and kept innovating the product since 2005).He also shares how he started fresh out of college through our Professional Development Program, why he once left the company, what made him come back, and what impact one can have on sales and customers in this role.If you want to know what makes a great tech career at the crossroads of Engineering and Sales (and how to find one you actually enjoy), this episode might be for you. Where to find us:      Connect with Sue Quackenbush on LinkedIn  Connect with Brian Chandler on LinkedInDiscover the opportunities at Dynatrace and take your career to the next level: careers.dynatrace.com

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Welcome to another engaging episode of The SaaS CFO Podcast, where host Ben Murray sits down with Arjun Pillai, the visionary co-founder and CEO of Docket. Arjun takes us on a journey through his impressive 13-year career in the realms of sales tech, martech, and data tech. Having founded multiple companies and successfully exited them, Arjun offers a wealth of experience and insights that he's now channeling into his new venture, Docket. This episode is a treasure trove for anyone interested in the confluence of entrepreneurship and innovative technology. In their conversation, Arjun and Ben delve into the nuts and bolts of Docket's pioneering product - an AI sales engineer designed to assist B2B sales teams. As Arjun highlights, this tool aims to elevate the capacity of salespeople by enabling them to efficiently handle intricate product inquiries and competitive challenges, all while drawing from the best practices within their company. The dialogue also touches on key aspects of startup funding, AI technology, and creating a robust go-to-market strategy, making it essential listening for aspiring entrepreneurs and industry leaders. Join us as we explore Arjun's transition from a successful engineer to a seasoned entrepreneur, uncovering the lessons learned and the paths paved along the way. With Docket's promising trajectory in the AI sales landscape and Arjun's insightful perspectives, this episode promises to deliver invaluable knowledge and inspiration for listeners across the board. Tune in for a conversation that bridges innovation and strategy in the ever-evolving world of SaaS. Show Notes: 00:00 "AI Solutions for Sales Challenges" 04:26 Streamlining Sales Through Real-Time Support 09:03 CFOs Exploring GTM AI Strategies 11:19 AI Startups: Balancing Cost and Efficiency 16:00 Early Success Driven by Strong Fundamentals 19:38 Scaling GTM: Key Sales Metrics 22:58 "Prioritize Feedback For New Features" 24:02 Connect via LinkedIn or DocketAI Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/docket-raises-3-million-in-funding https://www.thesaasnews.com/news/docket-ai-raises-15-million-in-series-a Arjun Pillai's LinkedIn: https://www.linkedin.com/in/rarjunpillai/ Docket's LinkedIn: https://www.linkedin.com/company/docket-inc/ Docket's Website: https://www.docketai.com/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Are you ready to discover how a company can truly put the customer first and inspire a community through music? In this episode of Thrive LouD with Lou Diamond, we dive into the remarkable journey of Sweetwater, a company that has become a pillar in the music and audio industry. Our guest, Justin Dunbar, the Director of Customer Experience at Sweetwater, shares the story of the company's growth from its humble beginnings in the back of a VW bus to becoming a billion-dollar business with a unique focus on customer relationships. Key highlights of the episode include: The Origin Story: Learn about Chuck Surack's vision in the late '70s that led to the creation of Sweetwater and how the company's foundation in customer experience has remained strong to this day. Building Connections: Justin explains the important role of sales engineers and how they create personalized experiences for Sweetwater customers by sharing their expertise and passion for music. Handling a Pandemic Surge: Discover how Sweetwater adapted during the COVID-19 pandemic to accommodate an influx of new customers, particularly in the booming podcasting and home studio markets. Community Engagement: Justin shares Sweetwater's impact on the local community in Fort Wayne, Indiana, through charitable initiatives, music education, and support for local nonprofits. To delve deeper into Sweetwater's offerings and learn how they can elevate your musical journey, visit Sweetwater.com and explore their extensive range of products, expert advice, and remarkable customer service. Join us on this episode to understand why Sweetwater is not only a leader in audio equipment but also a champion of customer experience and community engagement. TIMESTAMPED OVERVIEW 00:00 Building Customer-Centric Music Experiences 05:52 Tailored Sales Engineer Matching 09:14 Sweetwater's Personal Touch Experience 12:29 Sweetwater's Impact on Fort Wayne 13:56 Sweetwater's Boom During COVID 17:24 Sweetwater's Unmatched Audio Gear Sales 24:12 Sweetwater's Employee Wellness Culture 25:40 Sweetwater's Expert Community & Innovation Follow Us:

Send us a textIn this insightful episode, Clint Biggs shares his extensive experience in test engineering sales, discussing the critical intersection of technical expertise and customer relationships. With over 30 years in the industry, Clint provides valuable insights into sales engineering, team collaboration, and career development for engineers.Main Topics:Test Engineering Across IndustriesSales and Engineering CollaborationBuilding Professional RelationshipsSales Engineer Compensation and IncentivesEffective Communication StrategiesValue-Based Service DeliveryClint Biggs is the Senior Vice President of Sales and Marketing at Testeract, a company specializing in automated test systems. Since March 2023, he has driven revenue and market growth, notably overseeing the merger of SOLUbit into Testeract.Previously, as President of SOLUbit, Inc. (October 2015 – May 2024), Clint led significant growth, expanding the team and tripling revenue. The company served industry leaders like Agilent Technologies and Intel, providing solutions across mechanical, electrical, and software engineering disciplines.At National Instruments, Clint held leadership roles over a 23-year tenure, including Principal of Key Accounts & Sales Excellence and Department Manager for Americas Services & Support, where he led over 250 engineering professionals.He holds a Bachelor of Science in Computer Science from Park University, graduating Magna Cum Laude. Clint is recognized for his leadership development, strategic growth, and aligning engineering with market needs.Links:Clint Biggs - LinkedInTesteract WebsiteAbout Being An Engineer The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community. The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

In this episode, I sit with the Head of Cloud Security Engineering at Check Point Software. Brian McHenry joined Check Point after over a decade and a half at F5 focused on WAF. Brian has been a practitioner, a Sales Engineer, and a Product Manager. Hear why Brian left F5 and joined Check Point and what he started in NY in 2016.

Join me, Tony Mormino, on HVAC TV as we take a comprehensive look into the life of a sales engineer in the HVAC industry. In this episode, guest Kasey Mitchell, PE, an Account Executive at Insight Partners in Georgia, sheds light on the often misunderstood role of sales engineers. From navigating the transition from technical engineering to dynamic sales roles, to building crucial industry relationships—Kasey shares invaluable insights that demystify the daily responsibilities and the impact of sales engineers on project successes. Whether you're considering a career shift or looking to enhance your understanding of this pivotal role, this episode is your gateway to mastering the art of sales engineering. Tune in to discover how sales engineers bridge the gap between engineering solutions and customer needs, ensuring project and personal success

In this episode, Jack Cochran (General Manager, PreSales Collective) and Matthew James discuss the human qualities of presales leadership with special guest Ron Whitson. Ron shares insights from his 30-year career in the industry, discusses his book "A Friendly Human in Presales," and explores how leaders can effectively transition from being top individual contributors to successful team leaders. To join the show live, follow the PreSales Collective's LinkedIn page. PreSales LIVE airs bi-weekly on Tuesdays, 8AM PT/11AM ET/4PM GMT. Links Follow the Hosts & Guest Connect with Jack Cochran: https://www.linkedin.com/in/jackcochran/ Connect with Matthew James: https://www.linkedin.com/in/matthewyoungjames/ Connect with Ron Whitson: https://www.linkedin.com/in/ronwhitsonse/ Links and Resources Mentioned PreSales Collective Slack: https://www.presalescollective.com/slack Ron's Book "A Friendly Human in Presales": https://a.co/d/gJIwWE7 She Means Biz Podcast:  https://open.spotify.com/show/3zx8BmZ9PrURuASJbAemDu?si=26772c8356854348 Talking Too Loud with Chris Savage Podcast:  https://open.spotify.com/show/21btwSaqoaF8SDxmwcLMIQ?si=37aa691ee80b4a0f  Timestamps 00:00 Welcome and Introductions   03:54 What are you Listening to?   07:23 Ron's Journey to PreSales Leadership   13:56 Transitioning from IC to Leader   16:12 Coaching vs. Telling 19:11 One Plus One is More than Two 21:17 Importance of One-To-Ones   26:02 Coaching your Team to be Different than You   31:15 Practice Humility Key Topics Covered 1. Leadership Transition Moving from individual contributor to leader Common challenges and mindset shifts IBM's leadership training program insights 2. Essential Leadership Qualities Empathy and humility in leadership Balancing directness with support Creating space for team growth Regular one-on-one communications 3. Effective Team Development Coaching approaches vs. direct instruction Building trust and relationships Removing roadblocks for team success Understanding personality types 4. Practicing Humility as a Leader Provide room for your team to take the spotlight Be open to different ways of doing things Listen more and speak less

Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q

In today's episode, Jack Cochran (General Manager, PreSales Collective) and new co-host Matthew James discuss the evolution of PreSales Collective and key industry trends for 2025. They announce the expansion of local PSC chapters, tease upcoming leadership conferences, and explore controversial topics like AI in pre-sales and team structure debates. The episode offers insights into career development opportunities beyond traditional paths and emphasizes the importance of community involvement in shaping the future of pre-sales. To join the show live, follow the PreSales Collective's LinkedIn page or join the PSC Slack community for updates. The show is bi-weekly on Tuesdays, 8AM PT/11AM ET/4PM GMT.   Follow the Hosts Connect with Jack Cochran: https://www.linkedin.com/in/jackcochran/  Connect with Matthew James: https://www.linkedin.com/in/matthewyoungjames/    Links and Resources Mentioned Follow the PreSales Collective's LinkedIn Page: https://www.linkedin.com/company/presalescollective Join PreSales Collective Slack: https://www.presalescollective.com/slack  PreSales Collective newsletter: https://www.presalescollective.com/newsletter Simon Sinek's "A Bit of Optimism" podcast episode with Trevor Noah: https://simonsinek.com/podcast/episodes/trevor-noah-makes-my-brain-hurt/  Jack's YouTube video on microphone quality: https://youtu.be/B6nl64Sv7pw?si=wtOud1fS27ryqavI    Timestamps 00:00 - Welcome 01:26 - PSC Unlimited 02:34 - Show Kickoff 05:20 - Regional Community Leader Launch 12:24 - In-Person Leadership Conference Teaser 16:12 - Changes to PreSales LIVE & PreSales Podcast 18:02 - What Have You Been Listening To? 22:03 - Topics for 2025 28:16 - How to Get Involved in the PSC   Key Topics Covered 1. PreSales Collective Updates Launch of PreSales Live show New regional community leader program Upcoming leadership conferences (announcement pending) Slack community surpasses 16,000 members 2. Industry Trends for 2025 Presales influence within organizations Career paths and organizational changes Moving beyond demo-centric roles AI and automation in presales Team structure debates (pre/postsales integration) 3. Getting Involved Regional Community Leader opportunities Content creation and speaking opportunities Local chapter participation Blog writing and podcast guest appearances

In this Tech Sales Insights episode, Randy Seidl is joined by Chuck Smith, VP of Business Development at IBM Infrastructure Group and Sales Community Advisory Board member. Chuck shares insights on IBM's infrastructure services, their pivot to 'as a service' models, and the importance of product-market fit and positioning. The discussion also covers Chuck's career trajectory, the role of sales engineers, and the evolving sales culture at IBM. Chuck emphasizes the value of networking, and maintaining personal relationships, and offers practical GTM tips for sales professionals. Sponsored by Sandler, this episode provides a deep dive into the strategies shaping IBM's market approach.KEY TAKEAWAYSIBM's GTM Strategies: Discussions about IBM's focus on modernizing through AI and Hybrid Cloud technologies with an emphasis on go-to-market (GTM) strategies.As-a-Service Model: Chuck details IBM's transition towards offering flexible “as-a-service” models to meet modern business needs.Importance of Partners: Emphasis on the critical role of channel partners in driving sales and customer relationships.Sales Enablement: The significance of sales enablement and training for successful GTM execution.Cultural Shifts: Tackling cultural shifts within IBM to support an annuity-based sales model as opposed to traditional transactional models.Career and Mentorship: Chuck shares insights on career growth, emphasizing the importance of mentors and maintaining professional networks.QUOTESOn Sales and Customer Relationships: "Salespeople are your customers. Always ensure you're supporting them to the fullest."Regarding IBM's Strategy: "IBM is much more modern than many perceive, given our investments in AI and Hybrid Cloud."On As-a-Service Models: "Adopting an 'as-a-service' model helps IBM offer cloud-like experiences for on-premise infrastructure."Sales Insights: "Know the company you're selling to, understand their business needs, and remember you're selling yourself."Market Positioning: "The value proposition is critical. Understand what you're replacing or improving for the client."Tech-Sales Synergy: "Pre-sales resources, like sales engineers, are often the unsung heroes. They are vital to closing deals."Career Advice: "Keep your professional network in tune, and never take it for granted."Find out more about Chuck Smith through the link/s below:https://www.linkedin.com/in/chucksmith3/This episode is sponsored by Sandler. Sandler is a world leader in innovative sales, leadership, and management training. For more than 50 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

Industrial Talk is onsite at PowerGen and talking to Justin Semas, Sr. Sales Engineer with Arrow Engine and Compression Company about "Custom power generation solutions for remote assets". Scott MacKenzie and Justin Seamas discussed the latest advancements in power generation, including innovations in the oil and gas industry and Aero Engine's unique approach. They also discussed tailored customer support and solutions, particularly in remote areas where the grid is not expanded. Finally, they emphasized the importance of connecting with industry experts for collaboration and innovation. Action Items [ ] Connect with Justin on LinkedIn for more information on Aero Engine's inline engine solutions for power generation. [ ] Share contact details for Justin and Aero Engine on the Industrial Talk podcast for listeners to follow up. [ ] Encourage any companies with innovative solutions or those wanting to be interviewed on the podcast to connect with Scott on Industrial Talk. Outline Power generation and rotating equipment at Power Gen conference. Justin Seamas, Arrow Engine, discusses innovation and problem-solving at POWERGEN 2024. Scott MacKenzie interviews Justin, highlighting his company's progress and industry insights. Speaker 1 highlights Aero Engine Company's long history in power generation, from natural gas engines to rotating equipment. Providing energy solutions for remote areas. Justin discusses providing tailored customer support for natural gas solutions. Justin explains how Arrow Engines provide power for remote oil pumping operations, using gas from the well to generate electricity. Justin highlights the efficiency and certification of Arrow Engines, which can run 365 days a year, making power for the pump jack. Power generation and engine technology with Justin from Aero Engine. Scott MacKenzie and Justin discuss the maturity of the oil industry and potential changes in the future. Justin mentions distributors and OEMs moving engines around as needed, and an older engine being rebuilt 20 times and still in operation. Justin discusses various use cases for their engines, including power generation and hydraulic power units. Justin highlights the adaptive generator and power take-off features of their engines, and how they can be used in different applications. Justin from Aero Engine shares insights on power generation and technology innovation. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! JUSTIN SEMAS' CONTACT INFORMATION: Personal LinkedIn: