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build your profitable product business with mel robbins thelotco business podcast
Send us a textIn this episode, I'm giving you the ultimate insider scoop from the recent Australian trade show circuit Life Instyle, Reed Gift Fairs, and AGHA.Whether you were there, thinking about exhibiting next time, or wondering what the heck goes on behind those branded stands, this one's for you.From the buzz on the floor and real sales numbers, to the unexpected brand collaborations and cringe-worthy mistakes I saw some newbies make—I'm breaking it all down.I'll talk about what really makes a trade show successful (spoiler: it's not just the orders), the importance of shelf-ready packaging and smart starter packs, and why connection not just conversion is your secret weapon.I also dive into the question I get asked all the time: Which show should I do? Life Instyle vs. Reed vs. AGHAvand the truth about what suits who.If you're a brand looking to grow through wholesale or a retailer wondering how to make smarter buying decisions, this episode is packed with gold. Think of it like your own private trade show debrief, minus the sore feet and overpriced food.What I cover:The real results exhibitors experienced.Common mistakes I saw brands make (and how to avoid them)How to make your booth unforgettable (even upstairs!)Why shelf-ready packaging and starter packs are non-negotiablesThe unquantifiable wins—like friendships, packaging hacks, and collabsA comparison between Life Instyle, Reed, and AGHA showsWhy showing up is more than just standing at a boothBonus tip: If you're prepping for your first (or next) trade show, I share how to turn this opportunity into long-term revenue—and how to avoid becoming the brand that buyers forget the minute they walk away.Mentioned in this episode: Trade Show Bootcamp – My mini-course to help you prep, pitch and profit from your next show Transform Your Wholesale Program – Learn how to build a wholesale strategy that works long-term ✨ Product Business Growth Club – My membership for product-based businesses that want to grow without burning outRate & Review: Enjoying the podcast? Leave a review and tell me what your biggest takeaway was from this episode!Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.
In this episode, Hailey shares why to join Something Special from Wisconsin (SSfW)! With the new membership year starting July 1, summer is your chance to tap into a community that's all about celebrating and supporting Wisconsin businesses. Here are seven reasons why signing up this summer will pay off for your business, long after the season ends.The Bobber is brought to you by Something Special from Wisconsin: https://www.somethingspecialwi.com/Read the blog here: https://discoverwisconsin.com/7-reasons-to-join-something-special-from-wisconsin-this-summer-youll-thank-us-later/The Bobber: https://discoverwisconsin.com/the-bobber-blog/The Cabin Podcast: https://the-cabin.simplecast.com. Follow on social @thecabinpodShop Discover Wisconsin: shop.discoverwisconsin.com. Follow on social @shopdiscoverwisconsinDiscover Wisconsin: https://discoverwisconsin.com/. Follow on social @discoverwisconsinDiscover Mediaworks: https://discovermediaworks.com/. Follow on social @discovermediaworksSomething Special from Wisconsin: https://www.somethingspecialwi.com/. Follow on social @datcpssfw
In our recent From the Tap podcast, renowned interior design architect Julee Ireland shared her insights on how stepping outside the conventional office environment is crucial for designers. From attending global trade shows to exploring her own city, Ireland emphasizes that inspiration is everywhere, and a designer's job is to stay curious and pay attention to the details that shape our world. Photo Credit: Debbie Walton Photography
Too many event programs are spread thin, under-resourced, and missing the mark. Budgets get diluted, sales handoffs break down, and strategy never makes it past the slide deck.When that happens, even the best-looking booth or smoothest show can't deliver meaningful results…. and event teams get stuck in a cycle of “just execute.”At CEMA Summit 2025, Matt Kleinrock, Coty Adams, and Mollie Stahl saw firsthand how top event marketers are breaking that cycle and leveling up from order-takers to strategic growth drivers. Discover:✅ Why “less is more” is redefining event portfolios✅ How soft skills and business acumen separate high performers from the rest✅ The real roadblocks to strategy adoption and how to overcome themListen now to learn how to elevate your event program before another season slips by.--------------------- Connect With Us:Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Coty Adams: https://www.linkedin.com/in/cotykadams/Our Company: https://rockwayexhibits.com/
Today on Talkin' Shop — the podcast where we dive into the realities of business ownership, manufacturing, and building with precision. On today's episode, we're joined by special guest—Chad Wilson, a key member of our sales team. Episode Chapters: (0:00) Intro (0:23) Open Customer Questions / Comments: (6:46) 1. I heard from another vendor that ShopSabre imports their frames, is this true? (9:02) 2. Why should I consider a cnc versus a saw as a new shop? (11:58) 3. How much does a cnc really improve our business flow? I feel like I can build cabinets faster with my saw. (15:45) Main Topic: Todays topic is AWFS – Las Vegas 2025 – what we saw, heard, and felt from customers. (40:24) Motivational Quote of the Week Follow us for daily CNC content on Facebook: https://www.facebook.com/shopsabre Instagram: https://www.instagram.com/shopsabre X/Twitter: https://x.com/ShopSabreCNC TikTok: https://www.tiktok.com/@shopsabre LinkedIn: https://www.linkedin.com/company/shopsabre-cnc/
Nick Dorich, Associate Director of Pharmacy Accounts, and Stephanie Hale, Quality Programs Manager, discuss their key takeaways from the summer trade shows, including McKesson ideaShare, Cardinal RBC, and Cencora ThoughtSpot.Stephanie and Nick share insights gained from engaging with independent pharmacies and their staff. They highlight the growing recognition and engagement with EQUIPP, emphasizing that it's a team approach involving pharmacists, technicians, nurses, and other clinical staff. A major focus of their discussions at the trade shows was how PQS by Innovaccer can pharmacies earn additional revenue while staying in workflow with EQUIPP Copilot.
SummaryIn the latest episode of Service Evolution, host Jim Robinson sits down with powerhouse marketer and marketing director of IDIQ, Sarah Williams, to unravel the unique challenges and strategies for marketing in the trades. With decades of industry experience and a proven track record, Sarah delivers a goldmine of actionable insights for business owners looking to level up their marketing game.One central theme is the gap that trade professionals often face when bridging hands-on expertise with modern marketing best practices. As Sarah points out, knowing your craft inside and out doesn't automatically translate into knowing how to run meta ads, execute effective email campaigns, or navigate the ever-evolving digital landscape. She emphasizes the importance of targeting marketing efforts locally, since most trade businesses serve specific geographic areas where word-of-mouth and community relationships still reign supreme.Additionally, Sarah and Jim dive deep into how the trades differ from other industries, especially when it comes to urgency-based buying and the need for immediate solutions. They explore the pitfalls of trying to do it all yourself, warning against spreading your efforts too thin across every marketing channel. Instead, Sarah recommends focusing on one or two platforms that best reach your target audience.The episode also offers a reality check on trade show investments, the value of strategic planning, and actionable tips for smaller companies to compete with larger players. With humor and real-world anecdotes, Sarah wraps up by stressing that marketing is a long game built on relationships, consistency, and a willingness to stand out, even in unexpected ways. If you're in the trades and ready to grow, this episode is a must-listen!Show Notes(00:00) Introduction(03:06) Marketing for Different Trades(07:49) Overextending in Marketing Efforts(10:05) Strategic Networking in the Tile Industry(13:01) Forming Real Connections at Trade Shows(22:30) Marketing Beyond Immediate Sales(25:21) Valuing Network Growth from Events(26:47) Targeted Pre-Show Planning Essentials(28:15) Closing ThoughtsLinksJim Robinson CGP Maintenance and Construction ServicesSarah WilliamsIDIQ
"If you're not at NAFA, you might be in the wrong job."NAFA 2025 wasn't just a trade show—it was a wake-up call for fleet professionals everywhere. In this episode, RTA's own leadership dives deep into why attending industry events is essential—not optional—for anyone serious about growing their fleet career and solving today's toughest challenges.From scooter gangs and AI breakthroughs to bold takes on the state of fleet education and technician recruitment, this episode is full of spicy insights, personal stories, and hard truths. Whether you're a fleet manager fighting for budget or a tech looking to move up the ranks, this one's for you.Key Takeaways:Why skipping trade shows is hurting your career (and your fleet)How just one idea from NAFA can pay for itself tenfoldWhy fleet organizations must invest in training, recognition, and benchmarkingHow micro-mobility and AI are reshaping the fleet landscapeThe case for a national degree in Fleet Management Speaker BiosFacundo Tassara – Senior Fleet Success Advisor at RTA: The Fleet Success Company. Former fleet manager turned national advocate for smarter, data-driven, people-first fleet operations.Marc Canton - With a background in consulting and analytics, Marc now leads the design of tomorrow's fleet management software—one that meets real-world needs in the shop and the boardroom.
Job loss, career pivots, and the quiet in-between—they're not talked about enough in our industry.But nearly every event marketer has faced them.That's why for this second episode in our 2025 summer live show series, we're going there—with honesty, empathy, and some real talk from two pros who've lived it.Join Matt Kleinrock as he brings back two familiar voices: Matt Bohn, Field Marketing Manager at Tines, and Kimberly Kee, Director of Event Marketing, for their first-ever live conversation together. They'll share what it's really like to navigate career change in events and how to stay grounded, strategic, and true to yourself along the way.Here's what you'll learn: ✅ What helped them move forward after layoffs or long searches ✅ How to rebuild confidence and communicate your value—without buzzwords ✅ The small mindset shifts that made a big differenceIf you're in the middle of a transition (or supporting someone who is), this episode is packed with practical encouragement and sharp perspective you won't want to miss.----------------------------------Connect with themKimberly Kee: https://www.linkedin.com/in/kimberlyakee/ Matt Bohn: https://www.linkedin.com/in/matthewjbohn24/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/
A trade show is a "golden opportunity that allows you to control your sales environment and the image of your company. Cheri and Peter have many years experience and today's show can help you make more contacts and sales the next time you sponsor a booth at a trade show. Sageintl.com 800-254-5779
Mid-Summer Update - Road Trips, Trade Shows, and What's NextPhil and Kenny reconnect for a candid mid-summer update on what's been keeping them busy and what's coming up for This Commerce Life. After spending five hours together booking travel (and learning they should have let Keelin handle it), the duo shares their exciting plans for the fall.In This Episode:Anuga 2025: The hosts are headed to Germany's massive food trade show (October 4-8) to bring back marketplace intelligenceOntario Road Trip: Kenny's coming to Toronto in late September/early October for filming across Central Ontario - from London to Barrie, or potentially east to the Belleville-Kingston areaBehind the Scenes: Meet Keelin, their "not-so-secret weapon" who keeps them organized, and why they're crystallizing their three core focusesThe Unsexy Fundamentals: Why they keep returning to the same crucial topics - cost of goods, margins, cash flow - that aren't glamorous but are essential for Canadian retail successRetail Stories: Their passion for independent Canadian retailers, from Brian Pilau's stores to Peter at Kelowna Your Independent Grocer, and their dream to visit North West Company's Arctic Circle operationsLooking Ahead: BC Food & Bev accelerator program, Manitoba webinars, a mystery Interior BC conference, and their ongoing mission to showcase Canadian retailThank you to Field Agent Canada for sponsoring the podcast https://www.fieldagentcanada.com/
Allyson Stewart‑Allen, allyson@intmarketingpartners.comInternational Marketing Partners, https://intmarketingpartners.com/Her book "Working with Americans" - https://bit.ly/read-Working-with-AmericansDiscount code - WWA2025 for 20% off..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, https://meetroi.com/
Welcome back to the All Gas Trade Show with Ty (@tydeclare44) and Gabe (@iGabe_ff)! NFL Training Camps are in full swing — but is the hype actionable, or are you buying smoke? In this episode, we break down a dozen directional dynasty trades from the DDFFB Community, made right as new information floods the market.
Elias Ek, elias@enspyre.comEnspyre, enspyre.com..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, https://meetroi.com/
Premium Cigar Association Trade Show 2025@ozfamilycigars @illusione_cigars @novacigar_ @lovelofb @thecrownedheads @bentley_hispania_cigars @hdacigars @davidoffcigars @emamicigars @naturacigars @bigskycigar @talkmedianetwork #pca #pca2025 #podcast #radioshow #cigars101 #cigars Co hosts : Good ol Boy Rich, Good ol Boy Benjamin, Good ol Boy Barger, Good ol Boy Justin, and Good ol Boy MikeSMOKES Episode – PCA 2025 Coverage: Cigar Highlights from New Orleans Join us in this exciting episode of Sips, Suds, & Smokes as we dive into our PCA 2025 coverage from the vibrant city of New Orleans! We share our top three cigars from the event, highlighting the fantastic experiences and unique booths that made this year unforgettable.We kick things off with a discussion about the bustling PCA atmosphere, the impressive booth designs, and the memorable personalities we encountered, including Adam Levine from the League of Fat Bastards. Each host reveals their favorite cigars, from the Oz Family Cigar's Caritoba to the Illusione Group of 5 Robusto, and the Nova Mirage. We also touch on some honorable mentions, including the Crown Heads Broadway and the Bentley Rare Rosetta.As we explore the flavors and ratings of these cigars, we also reminisce about the fun and camaraderie experienced at the PCA events, including the delicious food and lively interactions with fellow cigar enthusiasts. Whether you're a seasoned smoker or a curious newcomer, this episode is packed with insights and entertaining stories that celebrate the world of cigars.We smoke and rate the following cigars from 1-5: 5:34 Oz Family Karatoba SMOKES - 57:16 Illusione The Group Of Five SMOKES - 59:04 Platinum Nova Mirage SMOKES - 411:36 League of Fat Bastards Serie O SMOKES - 412:20 Crowned Heads Broadway SMOKES - 513:58 Bentley Green Rare Rosado SMOKES - 416:20 Hermanos De Armas Descending Shadows SMOKES - 418:10 Camacho Triple Maduro20:10 Emami Cyrus King of Kings Connecticut Gran Toro SMOKES - 522:00 Natura Second Harvest SMOKES - 5 23:33 German Engineered Raumzeit SMOKES - 425:35 Big Sky Cryptid SMOKES - 4info@sipssudsandsmokes.comX- @sipssudssmokes IG/FB/Bluesky - @sipssudsandsmokesSips, Suds, & Smokes® is produced by One Tan Hand Productions using the power of beer, whiskey, and golf. Available on Apple Podcasts, YouTube Music, Amazon Music, Pandora, iHeart, and nearly anywhere you can find a podcast.The easiest way to find this award winning podcast on your phone is ask Alexa, Siri or Google, “Play Podcast , Sips, Suds, & Smokes” Credits:TITLE: Maxwell Swing / FlapperjackPERFORMED BY: Texas GypsiesCOMPOSED BY: Steven R Curry (BMI)PUBLISHED BY: Alliance AudioSparx (BMI)COURTESY OF: AudioSparxTITLE: Back RoadsPERFORMED BY: Woods & WhiteheadCOMPOSED BY: Terry WhiteheadPUBLISHED BY: Terry WhiteheadCOURTESY OF: Terry WhiteheadPost production services : Pro Podcast SolutionsAdvertising sales: Contact us directlyContent hosting services: Talk Media Network, Audioport, Earshot, Radio4All, & PodBeanProducer: Good ol Boy BargerExecutive Producer: Good ol Boy MikePca 2025, Cigar Reviews, New Orleans, Cigar Ratings, Cigar Booths, Cigar Events, Cigar Industry, Cigar Enthusiasts, Cigar Recommendations, Cigar Experiences, Pca Highlights, Cigar Pairings, Cigar Construction, Cigar Flavors
Broc Dynasty hosts another exciting dynasty trade show w focus & insight on your #dynastytrades from Dynasty Dad & FF Snoog
We've been talking trade shows the last few weeks, from how they benefit booksellers to what publishers need to make them work. We continue the conversation this week with some more folks from the PNBA show talk about how they can improve for booksellers and bookselling.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
Founder's Club International, https://foundersclubint.com/Taha Memon, taha@foundersclubint.com..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, https://meetroi.com/
You want your event to connect. To be remembered. To make people feel something. And most importantly, you want it to work.But too many event marketers skip the hard part: crafting a story that actually moves people.This episode peels back the curtain on what it really means to build a strategic event narrative—one rooted in customer insight, emotional resonance, and purpose. Matt Kleinrock and Pablo Gonzalez break down:✅ How story-driven pitches outperformed every other idea at Event Marketing Congress 2025✅ What it means to design for both emotional and strategic outcomes✅ Why understanding what your audience cares about is the real unlock and how to build everything from thatIf your event strategy feels stuck or stale, this is the clarity you didn't know you needed.----------------------------------Connect with Pablo GonzalezLinkedIn: https://www.linkedin.com/in/pablotheconnector/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/
Topics Discussed:
Riada Consultancy, https://riadaconsultancy.com/Gemma Adair, gemma@riadaconsultancy.com..Feel free to contact us with any questionsBill Kenney, bill@meetroi.comMEET, https://meetroi.com/
Chopping it up with Jason McGraw is a favorite pastime of ours for many reason, not the least of which is his love and passion for the custom integration and technology industries. He's been in this space—on the trade show side—for many years, and his expertise around it is among the best in the business. Here, we chat about the upcoming CEDIA Expo in Denver, how trade shows, including CEDIA Expo, have evolved over the years, and what attendees can expect to see different at this year's event. https://www.youtube.com/watch?v=vDXWvBrCLx8
@ozfamilycigars @illusione_cigars @novacigar_ @lovelofb @thecrownedheads @bentley_hispania_cigars @hdacigars @davidoffcigars @emamicigars @naturacigars @bigskycigar @talkmedianetwork #pca #pca2025 #podcast #radioshow #cigars101 #cigars Just wrapped up PCA 2025 in New Orleans!
Recorded live at the 2021 Eco-Ag Conference & Trade Show in Covington, Kentucky, Dec. 6-9, 2021. Scaling up your chicken operation to become a commercial operation can be difficult. Reginaldo Haslett-Marroquin's system of integrating poultry into your crop and pasture operation is spreading around the world because it helps farmers see clear, humane paths forward and to reach the larger markets. He brings an indigenous-based approach to putting poultry back into its natural environment and to the business development process for aggregating and scaling the collective impact of small farms for a new and regenerative industry. In this workshop, he will lay out the regenerative poultry production protocol and will incorporate the larger-scale planning underway at the Regenerative Agriculture Alliance to scale up this system across regions in the U.S. and internationally.Important Links from Today's Episode:Members site: https://members.acresusa.comAcres U.S.A. Homepage: https://www.acresusa.com/Access Eco-Ag 2024 Recordings: https://conference.eco-ag.com/24recordingsAcres U.S.A. Memberships: https://eco-farming.com/
Jeff Jones shares his insights on fentanyl, human decomposition and forensic restoration ahead of his presentations at The Experience Convention and Trade Show.
*The Texas wheat harvest is just about done.*The 104th Texas Pecan Growers Association's Annual Conference and Trade Show kicks-off Sunday in Denton. *A Texas ranch is being recognized for its environmental work.*The corn leaf hopper is on the move. *A national cattle organization is feeling upbeat about changes at the U.S. Department of Agriculture.*A bacterial organism that can causes mastitis can be found on almost every day.
How to Effectively Market High-Value Offers in a Long Sales CycleEpisode Summary:In this episode, Donna Peterson, President of World Innovators, shares practical strategies for marketing offers with longer decision timelines and higher price points.Whether you're promoting an executive education program, industrial equipment, or a multi-thousand-dollar event registration, Donna explains why relationship-building across multiple touchpoints is essential. The conversation focuses on how to educate prospects in advance, use consistent messaging across email, postal, banner, and phone outreach, and apply AI tools like ChatGPT and Descript to support your efforts.This episode is for leaders who want to create thoughtful campaigns that align with how people actually buy.“Give people the information they're searching for before they ask — that's how you earn the meeting and build long-term trust.” – Donna PetersonWhat You'll Learn:Why long sales cycles require an education-first approachHow to structure a multi-channel campaign that builds familiarity and trustWays to use AI tools to increase consistency and save timeThe value of including traditional channels like postal and phoneWhy helpful, relevant messaging leads to stronger engagementEpisode Breakdown:00:00 – Introduction: Understanding long sales cycles00:52 – Clarifying buyer needs and timing01:42 – Marketing strategies that align with how people buy02:32 – Using AI to support marketing and sales efforts04:02 – Leading with education to guide prospects05:38 – Benefits of a multi-channel strategy08:49 – Importance of timing and thoughtful follow-up11:10 – How traditional channels support digital outreach17:36 – Using personal touches to deepen relationships23:34 – Closing thoughts: Focus on relevance and consistencyWant to Discuss Your Approach?If you'd like to talk about your specific offer and what we have seen work, schedule a Complementary 30 minute call with Donna Peterson -https://meetings.hubspot.com/dpeterson/time-to-talk
After last week's episode, where booksellers and publishers evaluate the effectiveness of trade shows, this week Elly and Joe give their own analysis!************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
Welcome back to the Traveling Groomers Podcast! In this special episode, hosts Chris Anthony and Mary Oquendo are joined by the wonderful Kirstine Reynolds for an honest, insightful, and often hilarious conversation that covers everything from grooming giant floofy cats to surviving breast cancer and breaking down barriers in the grooming industry. Recorded just before the Rocky Mountain Groom Expo, this episode dives deep into personal journeys—sharing the joys (and challenges) of caring for Maine Coons and Norwegian Forest Cats, the uniquely open camaraderie among breast cancer survivors, and the importance of normalizing tough topics in a female-dominated industry. The trio also explores the latest science in canine cognition with the introduction of the Cognitive Grooming Method, highlighting how modern research can help us better connect with and care for our four-legged clients. Whether you're a groomer, a pet lover, or someone looking for some laughter and encouragement, join us for a heartfelt and educational ride filled with stories, expert advice, and a celebration of community in the world of mobile and housecall grooming. Buckle up and enjoy the journey—let's roll!
Trade shows are back in full swing and at InfoComm 2025, the energy was real.The booths were bigger, the tech was smarter, and the stakes felt higher for event marketers trying to drive business and make their brand stand out.But the truth is, success doesn't come from flashy screens or clever activations alone.It comes from alignment, authenticity, and a whole lot of behind-the-scenes strategy that most people never see. From prepping sales teams to planning customer dinners, managing internal politics to executing last-minute surprises—it's all part of the job.That's why in this special episode, we're handing the mic to the real event marketers behind the booths. Rockway Exhibits + Events' Coty Adams, Mollie Stahl, and Karen Adair caught up with leaders from brands like Williams AV and Barco to talk shop:✅ What's changing in how they plan and measure success✅ How they're tackling event challenges with small but mighty teams✅ What they wish more people understood about the role of events todayIt's a candid, insightful look into the evolving reality of trade shows, and a must-listen for anyone in the events world.----------------------------------Connect with themCoty Adams: https://www.linkedin.com/in/cotykadams/Mollie Stahl: https://www.linkedin.com/in/molliestahl/Karen Adair: https://www.linkedin.com/in/karen-adair-18b747a/Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Company: https://rockwayexhibits.com/
Chinese officials say the country's foreign trade showed resilience through the first half of the year (01:04). The European Union is pausing its trade retaliation against the United States until August as the bloc considers its options (12:31). Gaza's health authorities say the number of Palestinians killed in the strip has surpassed 58-thousand since the conflict between Israel and Hamas began in 2023 (20:35).
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Seasoned exhibitor or attending your first show this year? This session will help you get more return from your trade show investment. We talk about what actually works on the floor—and what doesn't—including setting realistic expectations, finding the right shows, creating engaging experiences, and mastering the all-important follow-up. Trade shows are still incredibly powerful [...]
For booksellers, the regional trade shows are a beloved time for community, connection, and learning about the latest reads from their favorite publishers. Are they as effective for publishers? Joe and Elly had a chance to chat with other publishers and booksellers at the Pacific Northwest Booksellers Association Fall Forum last year to find out what brought them to the show.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
Events are evolving—and fast. But many marketers are still stuck in rinse-and-repeat mode, defaulting to outdated formats, shallow experiences, and one-size-fits-all ideas.And that's exactly why Bibi Brown, Senior Vice President Business Development at GES, kicked off our 2025 Summer Live Show Series with a much-needed reality check (and roadmap forward).Because if we want our events to connect, convert, and inspire today's audiences—we've got to break up with the old playbook and design with more purpose.In this episode:✅ What to retire from your event strategy ASAP—and what to try instead.✅ Real-world examples of how brands are rethinking networking, swag, and content with modern audiences in mind.✅ How to sell leadership on newer strategies that still align with business impact.Tune in to get inspired, take notes, and start rethinking your own approach—because “Back to the Basics” doesn't mean boring. It means getting intentional again.----------------------------------Connect with Bibi BrownLinkedIn: https://www.linkedin.com/in/bibibrown/Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/
In this episode, Peter Von Panda dives into a detailed review of the AWI rifle case, purchased from Amazon, and its surprising versatility beyond its intended use. While the case is designed for rifles, Peter explores whether it's the perfect solution for transporting trade show equipment, specifically 48-inch retractable banner stands. Tune in as we examine the case's features, including its durable design, silent wheels, customizable foam, and security features, to determine if it's a cost-effective, convenient alternative to pricier options for event professionals. Plus, Peter shares how this case can help streamline your travel with multiple stands, ensuring your equipment stays safe and organized while on the go. Don't miss out on this unexpected yet practical gear review! Get it here... https://geni.us/Wr45K ---------- LET'S TALK ABOUT LIVING BETTER: ▶ Podcast: https://geni.us/FtGAT4 ▶ My Amazon Store: https://www.amazon.com/shop/petervonp... ---------- IF YOU'D LIKE TO SHOW SOME LOVE: ▶ Buy My Book: https://geni.us/qwbZAE ▶ Become A Channel Member: https://geni.us/AA3Jk ▶ Patreon: / petervonpanda ▶ Merch: https://petervonpanda.storenvy.com/ ▶ Free Panda Group: https://panda-research-institute.mn.co FOLLOW MY OTHER SOCIAL MEDIA PLATFORMS: ▶ Instagram: / petervonpanda ▶ Facebook: / petervonpanda
Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From logistics and booth design to attendee engagement and lead generation, Andy provides a masterclass for first-time international exhibitors looking to maximize ROI — and have fun doing it!Whether you're planning your first UK event or looking to fine-tune your global strategy, this conversation will give you valuable tools, tips, and tactics to succeed.
Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From logistics and booth design to attendee engagement and lead generation, Andy provides a masterclass for first-time international exhibitors looking to maximize ROI — and have fun doing it!Whether you're planning your first UK event or looking to fine-tune your global strategy, this conversation will give you valuable tools, tips, and tactics to succeed.
Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From logistics and booth design to attendee engagement and lead generation, Andy provides a masterclass for first-time international exhibitors looking to maximize ROI — and have fun doing it!Whether you're planning your first UK event or looking to fine-tune your global strategy, this conversation will give you valuable tools, tips, and tactics to succeed.
Welcome back to the All Gas Trade Show (AGTS) with Ty (@Tydeclare44), joined this week by Cody Smith (@CodySmithTFDR)! The tight end landscape in dynasty fantasy football is shifting fast — and Tyler Warren is right in the middle of it. This episode breaks down multiple real-world dynasty trades featuring Warren and expands into how to use (or ignore) NFL projections to guide your 2025 trade strategy. On this episode: How to use league-wide projections to sharpen your process Tyler Warren trade breakdowns — where the dynasty market stands post-draft TE strategy in 2025: who's rising, who's a trap, and how to value opportunity Every trade featured comes from real DDFFB Community managers Learn more about your ad choices. Visit megaphone.fm/adchoices
The 2025 Summer Fancy Food Show was a vibrant exhibition of everything we love about the food and beverage industry. From new concepts and inventive product launches to passionate entrepreneurs and irresistible bites and sips, the event was a sensory feast. The hosts spotlight ethnic brands, artisanal snacks and distinctive libations from one of the most exceptional trade shows they've ever experienced. Show notes: 0:35: Milk Strips. Mail Us. Meet Us. Rapid Fire? Slow Burn. Good Things Are A Comin' – Before the hosts heap praise on dozens of brands they encountered at the Summer Fancy Food Show, they remind listeners of where to send samples, and Ray recounts a visit to Clio Snacks' manufacturing facility for a behind-the-scenes look at how their yogurt bars come to life. He also notes that registration is now open for Taste Radio meetups in Chicago, San Diego, San Francisco, and London. The hosts wrap up with a few reasons to stay optimistic about the CPG outlook for the rest of 2025. Brands in this episode: Clio Snacks, Milkademia, Juicy Bites, Nikigo, Figa, Cadbury, Jack's Dad's Hummus, Zahav, Doosra, Krokka, Mazaah, Brooklyn Dehli, Podi, Ginny's, Narra, Brooklyn Delhi, Baris, Onosweet, Sour Milk, Moment, Paro, Saffron Road, Pioola, Tannthi, Amaza, Lakarids, Bulow, Aaji, BTR Nation, Blue Bottle, Maia, La Rossi, Jala-Lujah, Yax Snacks, Podi, Nourrir, Taan Thai, Figa Foods, KefirKult, B.T.R. Nation, Keya's Snacks, Sourmilk, Aaji's, Tari, Theo's Longhouse Coffee, Lakrid's, Ines Rosales, Släcka, Djablo, Bake Me Healthy, Caulipuffs, Pi00a, Sourcery
Event marketers want to stand out. They want to tell a story. They want ideas, themes, and creative experiences that resonate.But too often, the “big idea” gets lost in the scramble—buried under stakeholder pressure, budget constraints, and rinse-and-repeat tactics.That's why in this episode, Matt Kleinrock teams up with Pablo Gonzalez to break down a simple, step-by-step framework to help event marketers come up with their next great idea. Whether you're planning a trade show, SKO, customer summit, or internal event—this approach helps you build creative concepts that actually stick.You'll learn:✅ How to use brand truth + audience insights to shape your event theme✅ Real examples of standout concepts—and why they worked✅ What not to do when brainstorming (like copying cool things without context)Stuck on where to start with something new this year? Hit play on this one.----------------------------------Connect with Pablo GonzalezLinkedIn: https://www.linkedin.com/in/pablotheconnector/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/
In this major episode of the PricePlow Podcast, Mike and Ben visit Arjuna Natural's Dallas headquarters for an in-depth exploration of botanical innovation and scientific excellence. Joined by Nipen Lavingia (VP of Brand Innovation), Bennito Russo (Head of Sales), and Keely Johnson (VP of Sales & Marketing), this conversation reveals why Arjuna Natural has become a leader in standardized botanical extracts, particularly with their groundbreaking Shoden ashwagandha and industry-standard BCM-95 turmeric. Shoden: The Experiential Ashwagandha with Withanolide Glycosides The discussion spans from the fundamental challenges of botanical standardization to the cutting-edge science behind withanolide glycosides and enhanced bioavailability. With over 95 clinical studies on BCM-95 and multiple international trials on Shoden, Arjuna Natural demonstrates how rigorous science and innovative extraction methods can transform traditional botanicals into precise, effective ingredients. At the end, the team also previews exciting future developments, including women's health research and their upcoming OkraVive ingredient for mitochondrial support. https://blog.priceplow.com/podcast/arjuna-naturals-shoden-ashwagandha-171 Video: Inside Arjuna Natural's Botanical Innovation https://www.youtube.com/watch?v=QIXZjS0RC1A Detailed Show Notes: The Science Behind Standardized Botanicals (0:00) – Introduction: Welcome to Arjuna Natural (1:45) – The Evolution of Botanical Extracts (4:00) – Ashwagandha Market Evolution and Consumer Education (8:15) – Introducing Shoden: The Science Behind the Name (12:00) – Glycosides vs. Aglycones: The Bioavailability Revolution (17:15) – Pharmacokinetic Studies: Head-to-Head Comparisons (21:30) – International Clinical Research Strategy (27:45) – Women's Health Focus and Hormonal Research (33:15) – Dosage Evolution: From High to Low (38:00) – Safety Profile and Addressing Liver Toxicity Concerns (43:30) – Introducing Shoden-R: Root-Only Innovation (47:45) – BCM-95: The Gold Standard in Turmeric (52:00) – Generic vs. Branded Botanicals: Quality Considerations (56:15) – Future Innovation: OkraVive and Mitochondrial Health (1:00:30) – Applications and Market Opportunities (1:04:00) – Trade Shows and Industry Engagement Where to Follow Arjuna Natural Nipen Lavingia: LinkedIn Bennito Russo: LinkedIn Keely Johnson: LinkedIn Arjuna Natural: Website, LinkedIn, and @arjuna_natural on Instagram Follow Arjuna Natural on PricePlow: PricePlow.com/arjuna-natural Key articles: Ashwagandha Evolution: Shoden and the Rise of Glycoside-Enhanced Extrac... Read more on the PricePlow Blog
Description: After nearly three years and 190 episodes, host Nick Constantino signs off Marketing Madmen with a bold, honest look at lessons learned, battles won, and the future of marketing. From agency letdowns to Vegas trade show wins, this finale is part retrospective, part real-talk masterclass on what modern marketing really demands.
With NFL training camps about a month away, the ramp-up to the 2025 fantasy football season is accelerating, which means the trades are starting to fly. With that in mind, the Big 3 gather in the Sode Shack to break down a fresh batch of subscriber-submitted trades and answer some intriguing trade theory questions.Got a trade you need help with? Check out our FREE trade calculator for IDP leagues: https://idptradecalculator.com/Download the FastDraft app to play their new D-UP contest and use promo code IDPSHOW for up to a $50 deposit match: https://fastdraft.app/Subscribe to our YouTube channel for our other shows, The IDP After Show, The IDP Trade Show, IDP Drafts, and IDP Bets.If you'd like to support the show, you can do so for just $5/month over at theIDPshow.com. We've got some premium features for paid supporters that we know you'll enjoy. Follow us on Twitter @theidpshow. Thanks for listening!
As part of our Learning Circle series, Amber Miller of PMMI Media Group hosts a special Packaging & Processing Women's Leadership Network conversation on how women in manufacturing can get the most out of trade shows. The discussion covers preparation, confident networking, and impactful follow-up, offering practical tips to boost ROI and build lasting connections.Experience the future of packaging and processing—up close and in actionIt all starts here. Don't miss out—register today at packexpolasvegas.com/unpackedpodRegister for PACK EXPO Las Vegas today!
Earlier this year Rhode Island College hosted its annual Rhode Island Compost Conference and Trade Show. The Possibly team attended the conference to hear from some compost-enthusiasts about why they love turning food scraps into soil.
We've all attended offsite events that fell flat — low turnout, awkward vibes, and missed opportunities. So how do you make sure your offsite event actually works?In this episode of Trade University, Jim welcomes food and wine expert Michael Green to break down how to create unforgettable offsite experiences that drive real connections and reinforce your brand. From crafting immersive experiences like Italy in a Glass to simple yet impactful tips like offering Uber vouchers and themed follow-up emails, this conversation is packed with practical advice.
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MUSIC The Muny opened its 107th season this week with Bring It On: The Musical, which stars Kennedy Holmes, a Florissant native who rose to fame on NBC's The Voice in 2018, where she finished as a finalist in fourth place. This new season opened despite the tornadoes that Forest Park endured, where a tree crushed the venue's pre-show stage, and luckily No major structural harm was reported, and thanks to an enormous citywide effort, opening night never had to be postponed. For the first time ever, three of the Beatles' offspring have collaborated on a song. Sean Lennon, James McCartney, and Zak Starkey posted part of their song, "Rip Off". From Starkey's band Mantra of the Cosmos titled "Rip Off" featuring Paul McCartney's son James and John Lennon's son Sean on vocals. TV Eric Dane from "Grey's Anatomy" sat for an interview with Diane Sawyer to discuss his battle with ALS . . . also known as Lou Gehrig's disease. Eric revealed that he has only "one functioning arm." Quote, "My left side is functioning, my right side has completely stopped working. Martha Stewart recently rescued three orphaned squirrels. “They were inside a fallen tree,” Stewart said of how she discovered them. MOVING ON INTO MOVIE NEWS: Al Pacino met Pope Leo at the Vatican, as Pacino was a part of a delegation from the film Maserati: The Brothers.Will Smith turned down Christopher Nolan's offer to be in the blockbuster film, Inception. The first full trailer for the "Naked Gun" remake with Liam Neeson is out. Pamela Anderson is featured in a couple sight gags. Here's a quick example of the puns to come.· Here are 10 famous people who have, or had, unusual animal companions:1. Kristen Stewart: She grew up raising wolf-hybrids. a. In 2013, she had to go to court with a neighbor who wasn't cool with the two that she had on her property. She said, quote, "They're loyal, they're big, they're completely socialized, they're licensed, they're legal for me to have them, and I love them!"2. Kirstie Alley: Before she died, she owned 14 lemurs . . . which she fell in love with while doing conservation work in Madagascar.3. Salma Hayek: She adopted a rescue owl in 2019. Her name is Kering, after a company Salma's husband owns. She says, quote, "[She's often] on my head or my shoulder, my arms. Sometimes, when she is really close to me, I can feel her rubbing against me, which is really nice. And I feel so blessed."4. Paris Hilton: Years ago, she got herself a little rainforest mammal called a kinkajou. She named it Baby Luv. In 2006, she had to get a tetanus shot after it bit her. At one point she actually owned two of them.5. Leonardo DiCaprio: In 2010, he attended the North American Reptile Breeders Conference and Trade Show . . . and left with a 10-year-old tortoise. There's no word if he still has it, but they can live to be 80 years old.6. Tyga: He owned an actual tiger, even though they're illegal in California. When the cops came after him, he gave it to an animal shelter.7. Ice-T: He had a shark tank in his home recording studio, but that's gone now. He still has a regular aquarium, though.8. Tracy Morgan: He had to spend $400,000 on a 2,700-gallon tank for his giant Pacific octopus named Bwyadette.9. Nicolas Cage: Where do you start? He's owned sharks, an octopus, a 5-foot monitor lizard, and two venomous albino king cobras named Moby and Sheba. He had them locked behind bulletproof glass and kept antivenom handy. He once said, quote, "If they bite me . . . I have 15 minutes to live."10. Vanilla Ice: He once owned a wallaroo, which is a cross between a wallaby and a kangaroo. He sent it to a farm in Florida after it got too big for his property. AND FINALLY As Marvel prepares for an 'X-Men' reboot, these actors have been rumored to star in the mutant franchise: 'Breaking Bad' star Bryan Cranston as Mister SinisterDenzel Washington as MagnetoAnya Taylor-Joy as MagikHarris Dickinson as CyclopsMargaret Qualley as RogueColman Domingo as Professor XHunter Schafer as MystiqueNathalie Emmanuel as StormSadie Sink as Jean GreyHugh Jackman as WolverineAND THAT IS YOUR CRAP ON CELEBRITIES!Follow us @RizzShow @MoonValjeanHere @KingScottRules @LernVsRadio @IamRafeWilliams - Check out King Scott's Linktr.ee/kingscottrules + band @FreeThe2SG and Check out Moon's bands GREEK FIRE @GreekFire GOLDFINGER @GoldfingerMusic THE TEENAGE DIRTBAGS @TheTeenageDbags and Lern's band @LaneNarrows http://www.1057thepoint.com/RizzSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.