Podcasts about costthe

Episode Summary: What do you do when you're full of passion but stuck in place? This week on Million Dollar Flip Flops, I sit down with the powerhouse herself, Sandra Kemayou, a business coach for women ready to stop hiding and start turning their skills into a real business.We talk about:Why so many coaches never make back their certification costThe sneaky fear of visibility that keeps talented women stuckWhy sales isn't sleazy—it's essentialThe difference between helping and savingAnd how to stop tying your self-worth to your client's resultsWhether you're a builder, coach, or creator—if you're selling your expertise—this one will hit home.

If you've ever felt a gap between brand and product marketing, we've had an expert who's been in both roles and is telling us that there's not that different.Brand and product marketing expert Jon Itkin joins We're Not Marketers to dismantle outdated perceptions of marketing. The traditional divide between product marketing and brand marketing is harmful — and that truly impactful PMMs must think and act like "whole hundred marketers." From mastering macro market dynamics to understanding why memorability beats micro-optimization, John shares a treasure trove of insights to help PMMs step into strategic leadership. We're covering:The 4 Cs framework: Capabilities, Credibility, Convenience, and CostThe danger of treating marketing like "arts and crafts" (and how to stop)Why being memorable is the true competitive advantage in crowded marketsHow convenience beats capabilities more often than you'd thinkHow category leaders stay leaders (hint: it's not features)Expect hard truths, practical frameworks, and some very strong opinions about why marketing fundamentals still matter more than ever.

In this week's episode, I sat down for a beauty tell-all with beauty veterans Jill and Carlene of the Breaking Beauty Podcast. During our conversation, Jill and Carlene discussed their pre-podcast careers in broadcasting and editorial, which informed their approach to Breaking Beauty. It was such a great opportunity to learn about how they developed the podcast and came together to tell behind-the-scenes beauty stories. We talked about how the role of the influencer, marketing, and even podcasting has changed since their launch in 2017. Jill and Carlene shared the truth behind manufacturing costs, the future of beauty, and why marketing founders is almost as important as marketing the product. Tune in as we discuss:The realities of the cost of manufacturing beauty productsWhich beauty biotech innovations are worth the costThe immense power of beauty influencers and cosmetic scientists What beauty products they're most excited aboutWhy it's so hard for brands and consumers to move away from “anti-aging” language Rate, Subscribe & Review the Podcast on Apple Join the Naked Beauty Community on IG: @nakedbeautyplanet Thanks for all the love and support. Tag me while you're listening @nakedbeautyplanet & as always love to hear your thoughts :) Check out nakedbeautypodcast.com for all previous episodes & search episodes by topicShop My Favorite Products & Pod Discounts on my ShopMyShelfStay in touch with me: @brookedevardFollow Breaking Beauty @breakingbeautypodcastProducts Mentioned: essie To The Rescue UV Gel Damage Nail Repair TreatmentPrequel Facial Gleanser Cleanser(plated) INTENSE SerumK18 Leave-In Molecular Repair Hair MaskEighth Day Regenerative SerumiNNBEAUTY Extreme Cream Refillable Moisturizer Hosted on Acast. See acast.com/privacy for more information.

Price objections are one of the most common hurdles contractors face, but they don't have to be deal-breakers. In this episode, Tim and Derek dive into real-world strategies to handle price objections with confidence and professionalism. From setting proper expectations to educating clients early, they tell you how to keep your value clear and your profits protected.In this episode, Tim and Derek discuss:Why most price objections stem from clients simply not knowing what things costThe importance of educating clients before the sales call to minimize pushbackHow to qualify prospects using Shin-Fu techniques and realistic budget discussionsUsing photos and pricing examples to help clients visualize costsWhen it's appropriate to scale back a project scope instead of discountingThe danger of negotiating prices without knowing your numbersWhy having confidence in your pricing protects both your business and your peace of mindHow being a true professional helps you attract the right clients—and repel the wrong onesResources:

In Episode 12, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Murtz Daud, Director of Data & AI Director of Data & AI at British Gas Business, to discuss the barriers to data innovation, which includes:The different views on what a Data & Analytics function is – starting with the fundamental question: why do we need this department?Why Data & Analytics should be decision-makers, not ticket-takersEnabling the business to create value through data-driven solutionsThe rise of Data & Analytics structures is driven by the fear of being left behindEmbedding data-driven decision-making across the organisationDemonstrating the value of Data & Analytics as an investment, not a costThe importance of leading indicators – measuring the actions that influence key outcomesHow an MBA can help transition from a technical leader to a business leaderThe concept of 'purple people' – bridging technical and business skills to create high-performing teamsLeveraging individual strengths to enhance team performanceWhy great leadership is about building the right team, not knowing everythingCreating the right conditions for innovation and psychological safetyInnovation doesn't have to be complex – it just needs to solve real-world problemsThe role of the client/sponsor in championing data products internallyPositioning Data & Analytics as a strategic consulting partner within the businessThe ongoing challenge of shifting perceptions of Data & Analytics from a support function to a value driverThe critical role of emotional intelligence in leadershipWhy cultural change is essential for fostering innovationRecognising and rewarding contributions to maintain motivation within data teamsEnsuring time is allocated for innovation to thrive within organisationsThe best ideas often come from those closest to the problem – creating space for grassroots innovationThanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

Patrick is joined by special guest Conner McCabe to try to make sense of all these new Nintendo patent filings, speculate about what "mouse support" could bring to the Switch 2, and bring as many things full-circle as they can.The guys also talk about:The Wario Land seriesThe GBA's weird sound chipWhether they're going to play Donkey Kong Country Rreturns HDWhat the Switch 2 will costThe runaway success of Super Mario Party JamboreeThe possibility of more HD-2D Dragon Quest RemakesA release date for Capcom Fighting Collection 2SUPPORT US ON PATREON: https://www.patreon.com/nintendocartridgesocietyListen to Call Me By Your Game wherever you get your podcasts!FRIEND US ON SWITCHPatrick: SW-1401-2882-4137Mark: SW-8112-0583-0050

On today's episode of The American Land Man Podcast, we are back in the studio with my good friend Lincoln Rohn of Packer Maxx! We discuss:Hunting in AfricaAfrican hunting trips cost vs upper-end elk hunt costThe best way to get taxidermy back from AfricaRanches in AfricaThe significance of gear when traveling to huntConservation efforts and battling poachersEHD in MichiganBalancing hunting with running multiple businessesThe challenges and rewards of pursuing a career in the outdoor industryThe realities of entrepreneurshipTaking the leapConsumer confidence on the rise post electionKansas fence lawThe tensions between local landowners and outsiders purchasing land at different price pointsThe legal rights regarding stray cattleThe warmth of Midwestern hospitalityAnd So Much More!Connect:-https://bit.ly/NeilHaugerWhitetailProperties-https://bit.ly/NeilHaugerFacebook-https://bit.ly/NeilHaugerYouTube-https://bit.ly/NeilHaugerInstagram

A revelation about focus transformed Alex Hormozi's approach to business, leading to extraordinary growth from $40M to over $100M in earnings. In this profound conversation, the acquisition.com founder shares how ruthlessly eliminating distractions, investing in elite talent, and playing the long game with brand building became his framework for accelerated success. Through vulnerable stories about his early struggles with reputation and relationships, Alex reveals how systematically changing his behavior — not just his mindset — created lasting transformation. This episode is essential listening for entrepreneurs ready to make the difficult decisions required for exponential growth and anyone seeking to understand how small shifts in thinking can lead to massive results.Alex's FREE 100 Million Scaling CourseIn this episode you will learn:Why true focus means saying no to good opportunities to pursue the single most important objectiveHow elite talent can deliver 100x returns, making them worth significant investment despite the higher costThe critical importance of having a 70/30 ratio between brand building and direct response marketingA powerful framework for eliminating childhood "trauma" by focusing on behavioral change instead of processing the pastThe three brutal truths young men need to hear about success, including why deleting everything that doesn't serve your goals is essentialFor more information go to https://www.lewishowes.com/1723For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes we think you'll love:Robin Sharma – greatness.lnk.to/1599SCJaspreet Singh  – greatness.lnk.to/1644SCNoah Kagan – greatness.lnk.to/1572SC Get more from Lewis! Pre-order my new book Make Money EasyGet The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Can I be real with you?The transition into motherhood and entrepreneurship has been difficult and hardAnd I know what you might be thinking - well of course it is hard! Motherhood alone is hard because of the lack of sleep, lack of time to yourself, the physical toll it takes to breastfeedBut hear me out - that isn't the main reason I've been finding motherhood hardSee what I've been noticing coming up for me lately, is the emotion of grief and disappointmentAnd the thing that I teach my clients is that all emotions are our bodies ways of communicating to us what we are focusing our thoughts and attention on. When we look at grief it is an emotion that is telling us that we feel we have lost something. Disappointment is an emotion that is telling us we have an unmet expectation.And when I dug further into why those emotions were coming up for me, I had a vision of what I hoped it would look like by the time I got here I thought that I would have the level of income I was shooting for, be fully ready to launch my 2nd group program in January, have the systems and processes in place for all things so I could just delegate it off to my VA on a regular cadence And really none of that has happened...And to be honest it's been a duality in my emotions.On one hand I absolutely love motherhood. and if you knew me - this is something I never expected...because I am highly ambitious, I never imagined that I would love being home watching my child every day. On the other hand - there is so much disappointment and frustration with myself that I didn't get what I wanted and needed to get done to hit the deadlines that I set for myself. And then there is a sense of grief or a sense of a loss because the old amount of time is now lost.And that's the thing right - is when we have an idea of what we feel things should look like, we immediately put so much pressure on ourselves to try to speed the process up and make sure that it looks that way. To the point that we start to stress about the things we cannot controlAnd because we stress about these things - we just start to attempt to control things by DOING MOREsaying yes to every opportunity even if we don't have capacity micromanaging our team to make sure everything is perfect constantly thinking about all the things you need to do in order to try to speed things up faster And in actuality, the only thing that this does ensure is 3 things and on today's episode I reveal the 3 things that doing more ensuresBy the time you finish listening you will have learned:The 3 things that doing more ensures (hint it isn't faster success)Why doing more not only slows down your rate of achieving your goals but also comes at a high costThe one thing you can do to achieve your goals WITHOUT burning outHave a question that you want answered on the show? Send us a text!Connect with me on social: Facebook or Instagram!Like this episode? Share it in your stories and tag me @dr.reanamulcahyLove the show? Leave a 5-star review, and let me know what was most helpful for you.Discover more ways I can support you in breaking the burnout cycle. Visit my website.

Are you ready to outsmart the game of money? It's not just about making money; it's about mastering the art of financial strategy!In today's episode, I delve into the principles that can help you build and sustain wealth. I talk about the power of negotiation and the importance of embracing a win-win mentality. From understanding the true value in transactions to practicing regular money audits, I share actionable strategies that wealthy individuals use to keep their financial health in check. We also explore the significance of frugality and investing in assets that bring long-term growth and cash flow.If you're looking to transform your financial habits, make smarter investments, and truly enjoy the journey to financial freedom, tune in to the full episode now!IN TODAY'S EPISODE, I DISCUSS: The philosophy of negotiation and turning it into a win-win gameHow to focus on the value received rather than just the costThe importance of conducting regular money audits to track your financial healthRECOMMENDED EPISODES FOR YOU If you liked this episode, you'll love these ones:Why Staying Rich Is Harder Than Getting RichFinancial Armageddon is coming. Here's how you prepare…How to Save YOUR First $100k (My Savings Framework)Listen to These 70 Minutes To Get Rich in 2024    RECOMMENDED VIDEOS FOR YOU If you liked this video, you'll love these ones:Why Staying Rich Is Harder Than Getting Rich: https://youtu.be/VegPiyx9sno Financial Armageddon is coming. Here's how you prepare…: https://youtu.be/q6HtMLsNyqE How to Save YOUR First $100k (My Savings Framework: https://youtu.be/cex4G3Nbqlg Watch These 70 Minutes To Get Rich in 2024: https://youtu.be/6jA1adsoxSk PRE-ORDER MY NEW BOOK:Building Your Money Machine: How to Get Your Money to Work Harder For You Than You Did For It! The key to building the life you desire and deserve is to build your Money Machine—a powerful system designed to generate income that's no longer tied to your work or efforts. This step-by-step guide goes beyond the general idea of personal finance and wealth creation and reveals the holistic approach to transforming your relationship with money to allow you to enjoy financial freedom and peace of mind.Part money philosophy, part money mindset, part strategy, and part tactical action, these powerful frameworks will show you how to build your money machine.TAKE THE FINANCIAL FREEDOM QUIZ:Take this free quiz to see where you are on the path to financial freedom and what your next steps are to move you to a new financial destiny at http://www.YourFinancialFreedomQuiz.com  

Five Factors to Consider when Prioritizing - Mike Cohn Not only do you need to build the right features, you have to build them in the right order. I want to share five key factors you should consider when prioritizing a product backlog. ValueNaturally, you need to consider how valuable a feature will be, value is a nebulous term. Most work a team will pursue will be valuable to users. But other work may be valuable just to the team. Still other work may be valuable to both users and team members.For example, consider refactoring: improving the structure but not the behavior of code. Because this makes code more maintainable or easier to change, developers value refactoring and often request time for it.Still, the cost of refactoring is usually justified by the way it benefits users, too. If code is more maintainable, users should experience fewer bugs. Similarly, improved code means that users should receive new features in that area of the product a bit more quickly. LearningWhen prioritizing a product backlog, consider how much the team will learn by developing each backlog item.For example, when a team develops a preliminary version of a feature, team members get feedback on whether users like it and how they're using it. If users love a feature, enhance the feature or consider other things like it.Other learning is about how to build the product. This might occur when a team uses a new technology for the first time. They might learn if the tech works as promised, or they can develop as quickly with it as they thought, or whether it might be useful elsewhere in the product.Learning about what to build and how to build it are both valuable. CostThe third thing to consider when prioritizing is the cost. The largest cost is usually the team's effort to develop a feature. Most teams estimate the effort product backlog items in story points but some estimate in person-days, ideal time, or other similar units.In some cases there may be additional costs that should be considered. A current common consideration is the ongoing cost of delivering features that rely on various AI products. These products often include small per-use fees but those can certainly add up at scale.Regardless of the unit in which a team estimates their product backlog items, and that cost to develop and support a feature should factor into an item's priority. For example, an item a team estimates as 5 should be prioritized higher than a feature estimated at 20 if all else is equal. This is true whether these are story points, person days, person hours, ideal time, or any other unit. RiskThe fourth factor to consider when prioritizing is the risk inherent in developing the product backlog item. If something is risky and you need to do it, do it early. You want to know whether that risk is going to materialize.On the other hand, if a feature is risky and you may not need to develop it, delay working on it until it becomes clear you need to do it. DependenciesThe final factor you should consider when prioritizing is dependencies between product backlog items. Some items may not be high priority on their own, but they're necessary for delivering other items. When that's the case, the enabling but lower-priority item needs to be moved higher on the backlog in order to be done before the item dependent on it. How to Combine These FactorsWhile all five factors are important, I don't recommend combining them through some fancy formula.The value of a feature and its cost–our first and second factors–are the most important.I recommend continuing to prioritize based on these but then using the other three factors to adjust priorities and resolve conflicts.For example, suppose a product owner or product manager has prioritized an item such that it won't be done for another three or four iterations based on its value and risk.

With high interest rates and the rising cost of living, renewing a mortgage can feel — less than ideal! We get into this and more in this week's episode of Money Feels.We're your hosts, Alyssa and Bridget. Welcome to the podcast, where we talk through our money trauma and create a better understanding of building a healthy relationship with finance.In today's episode, we discuss the following:Alyssa's mortgage renewal storyBridget and Alyssa's renewal experience and costThe reality of interest ratesHow our new average is normalA step-by-step guide to renewing your mortgageThe value of hiring a mortgage brokerThanks for listening to our first episode of a new season! If you want bonus episodes and more, you can join our Patreon! Until then, follow us on Instagram @mixedupmoney, @bridgiecasey and @moneyfeelspodcast, and we'll see you next time! 

Episode Highlights With Kash KhanThe problem with biohacking and why he doesn't like that word eitherWhy I personally prefer bio-love or bio-alignment and working with my bodyMost bankruptcies are due to healthcare costThe real story of aging and how inflammation is connectedEveryone needs to focus on reducing inflammationThe foundational things that are helpful for all humans and from which we can build based on understanding our own genetics Why he starts with the mind and executive function for lasting health changesThe body is very simple: you're either in fight or flight or rest and recoveryWhat the epigenetic imprint of trauma is and why this is important to addressThe science of how trauma affects us even at a gene expression levelThey haven't dealt with a single person who has a chronic condition that didn't have some level of trauma and gut issuesWhy sunlight is so important and how sunlight affects genesEvery enzyme we need for vitamin D is found in magnesiumGenetic testing is not the answer, programs and understanding are the answersResources We MentionKash Khan - Roadmap to 100 programJaspr air filter

This week on Commerce Code we speak with Ingrid Wilson, Head of Partnerships & Client Growth at Olive. Olive builds digital commerce platforms for fintechs - and those platforms offer consumers fundraising, financial wellness, and membership and loyalty solutions. Today we are talking about: The buy vs. build decision fintechs are making as they create customer-facing capabilitiesRisks that change that buy vs. build decision - and other factors like speed and costThe talent market - and the size of fintech in the global scheme of things

If you're planning your dream house, thinking about renos, or just love pinning to your collection of Pinterest boards, you'll wanna hit play. In today's episode, Erika is joined by interior designer, Chelsea Miller of Olive + Rose Interior Design Studio in Santa Rosa. Chelsea shares her journey, from learning the rules to breaking them. She shares what the most important things to invest in home decor are and the value of hiring an interior designer. So hop into something cozy and let's get started!----------------------------In this episode, we cover the following:Getting bit by the design bug and Chelsea's origin storyHow her style has evolvedDiving into the world of retailOpening Olive and Rose, an interior design studioThe benefits of hiring an interior designerThe costs of hiring an interior designer (and why it's worth it!)The #1 piece of furniture you need to invest inDesigning for durability—not just costThe storytelling of design----------------------------Guest info: For more on Olive + Rose and their curated selection, you can follow them on Instagram @OliveAndRoseStudio or visit their website oliveandrosestudio.com.----------------------------Soar to Cloud WINE when you join the Whiskey & Lace Wine Club. Escape wine fatigue and receive amazing wines delivered to your doorstep, incredible discounts, exciting experiences, and so much more.----------------------------Connect with Whiskey & Lace on Socials Instagram: @WhiskeyAndLaceTikTok: @WhiskeyAndLace Website: WhiskeyAndLaceBlog.com

Today's guest studied photography in college but gave it up after a professor convinced her that she lacked creativity. Fast forward a decade or two, and she not only has a successful full-time pet photography business, but she's also embracing all that AI offers as a creative outlet! I'm talking about Carol Arscott and no matter if the world of AI intimidates or excites you, today's episode is sure to inspire not only with her work, but hearing how Carol came back to photography years after putting the camera down. We covered:Carol's experience as a student The impact someone can have on your confidence Assignments as students Vs clients What this AI Series with Moby all about What's the future of Moby's series IN THE MEMBERS-ONLY EXTENDED EPISODE:Mid-Journey Vs PS BetaMid-journey time and costThe industry future in an age of AI What full-time looks like for CarolWorking with rescues Mentioned links:https://www.midjourney.com/www.carolarscott.comhttps://www.instagram.com/carolarscottphotography/

On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting. You'll learn about:The importance of warm retargeting ads to drive down lead generation costThe value of content retargeting ads (for awareness, not sales) can actually boost launch salesThe (3) primary retargeting ads to include in every launch So tune in and learn more about the power of retargeting ads for generating leads and sales!Links Mentioned:Not Your Average Membership (Use Code: PODCAST to save)Zach on InstagramTime Stamp Overview:[00:00:27] Facebook retargeting ads: targeting people who have already seen your content.[00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages.[00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch.[00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers.[00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay.[00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer.[00:10:59] Retargeting sales page traffic is beneficial with a minimum of 50-100+  visitors, with iOS 14+ limiting retargeting from website traffic. Running ads to registered individuals is also important for retargeting.[00:12:04] Retargeting ads should be 10% of the total budget for a launch, and it's recommended to spend $100-$150 on retargeting for every 300--500 people in the promotion. If spending more, follow the 10% rule.[00:17:17] Retargeting ads budget tips, upload email list or URLs to retarget, focus on $100-150 per 3-500 people, monitor ad performance and adjust spending if needed, track cost per result for sales or leads and reach for content. 

In Episode 14 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Chun Schiros, SVP of Enterprise Data Science Group at Regions Bank, where they discuss the role of responsible AI in organisational transformation, which includes; What data innovation in a traditional industry sector looks like The role of speed in data innovation The opportunity for partnerships between traditional banks and digital banks Why scalability beyond individual use cases will be the differentiator for success with AI solutions The importance of integration to become an AI-driven organization The core challenges of achieving scalability with AI solutions The mindset shift of being able to multiply the impact The prioritization tradeoff between benefit and costThe importance of being truly customer focused The guardrails that create a balance between innovation and ethics The role of DEI in responsible AIWhy failure with AI Innovation is absolutely guaranteedThe excitement around AI versus the fear of things going wrong The importance of having a culture where failure is acceptedWhy you shouldn't think in terms of offense versus defenseWhy buy-in is directly related to the ability to demonstrate how you can help the organisation to meet strategic goals Shifting culture to adopt Artificial Intelligence Prediction on AI trends over the next 12 months

Low mortgage rates, sneaky homebuying strategies, and getting into (and out of) debt, Lindsey Iskierka's story has it all. As the lead real estate agent on the SoCal David Greene team, Lindsey is in the thick of real estate day in and day out. But she's not just helping others buy and sell homes, she also boasts a respectable rental property portfolio, with four units sprawled out across the states in three completely different markets. And even though Lindsey is in the real estate game now, it wasn't always this way.Back in 2015, Lindsey wasn't making much after getting her grad degree. With her husband interested in real estate, they decided to go to a seminar, which later turned into a $40K debt they had to climb their way out of. Lindsey decided to get her real estate license to not only help pay off this debt but save enough to buy their first home—a house hack in Long Beach. It didn't take long for the home to appreciate, leaving Lindsey and her husband with a hard choice—sell or refi the property.We won't spoil the story, but her choice allowed her to buy multiple other units across the country, which has now become a portfolio of short-term and medium-term rentals. Lindsey also gives some killer advice on how first-time homebuyers and investors can snag rock-bottom mortgage rates in 2023. We're talking two percent lower than today's rate! If you want to hear how you can lock in a rate below five percent, we suggest you stick around!In This Episode We CoverAre real estate courses ever worth it, and how much they actually costThe new 2-1 buydown mortgage that'll get you a much lower interest rateGetting past your “worst-case scenario” and how doing so can help you build much biggerThe 1031 exchange explained and using it to multiply your rental property portfolioLong-distance real estate investing and why turnkey rentals may be a better choiceThe VASH program investors can use to help veterans who need housingWhy buying at today's rates and prices can “only get better” as you holdAnd So Much More!Links from the ShowFind an Investor-Friendly Real Estate AgentReal Estate Rookie Facebook GroupBiggerPocketsThe Real Estate PodcastBiggerPockets EventsBiggerPockets InstagramThe Real Estate Rookie PodcastGoBundance WomenPriceLabsGuestyAirbnbThe One BrokerageDavid Greene's Website Connect with Lindsey:Lindsey's BiggerPockets ProfileLindsey's InstagramCheck the full show notes here: https://www.biggerpockets.com/blog/rookie-247Interested in learning more about today's sponsors or becoming a BiggerPockets partner yourself? Check out our sponsor page!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#049 - In this episode, I share with you the total cost breakdown of my tiny house.Here's what I talked about:The total cost of the buildThe features of the deck and how much it costThe total cost of my off-grid solar trailer (including how I customised some equipment)The costs of the different tradespeople that helped set up my tinyOther additional costs involved in starting my tiny house journey... and lots more!Find out more about the podcast and get the episode show notes & links here:https://tinyhouseconversations.com/049You can follow my tiny adventures here:IG: https://www.instagram.com/tinyhouseconversationsFB:  https://www.facebook.com/tinyhouseconversationsTiny and Healthy Living Products and ServicesBlock Blue Light - Specialty light bulbs, downlights, sleep lamps, blue-blocking glasses and more, to reduce artificial light exposure and support healthy sleep.Link: https://tinyhouseconversations.com/bluelightDiscount code: thcpodcast for 10% off your orderTiny Easy - 3D Tiny House Designer - The first online design tool that lets you design your tiny house without needing any technical or design knowledge!Link: https://tinyhouseconversations.com/tinyeasydesignerDiscount code: LUCY75 for 75% off the first month of the Premium version.Sky Energy - Skybox and Skybox Mini - Off-grid solar systems for tiny homes.Link: https://skyenergy.com.au/skybox/Discount code: For $200 off your custom Skybox or Skybox Mini, call Sky Energy and ask for Steve. Let him know Lucy from Tiny House Conversations sent you.For more discounts on Tiny and Healthy Living products and services, you can head to:https://tinyhouseconversations.com/resources/Stories from Site the new renovation podcastFind out the REAL processes people go through to make their dream homes a reality.Listen on: Apple Podcasts SpotifySupport the show

The World of Possibilities for the Automated Estate Planning Practice with Enrico Linscheer The concept of automating your law firm remains one of the sexiest hooks in the industry. And nowhere is it closer to becoming a reality than in transactional law like estate planning.​The success of platforms like legalzoom can be extremely frustrating to compete against - but what if it was possible to beat them at their own game?Enrico Linscheer has been at the forefront of building customized automation back ends for some of the most successful estate and elder planning law firms in the country.​From enabling efficiencies to opening up totally new segments of the market, we go over how these firms have been leveraging automation to take their success to the next level.Find out:How access to justice set this entire ball in motion Why most automation projects failHow the software enabled law firm can get revenue at zero marginal costThe difference between software you need to learn and software that learns from youHow much time can you really save by automating estate planning?Tune in to this week's episode to learn all this and more!>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter. Resource Links:Working with Enricoemail: elinscheer@legalgen.comtext: 954-465-5576 Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0The concept of automating your law firm remains one of the sexiest hooks in the industry. And nowhere is it closer to becoming a reality than in transactional law like estate planning.​The success of platforms like legalzoom can be extremely frustrating to compete against - but what if it was possible to beat them at their own game?Enrico Linscheer has been at the forefront of building customized automation back ends for some of the most successful estate and elder planning law firms in the country.​From enabling efficiencies to opening up totally new segments of the market, we go over how these firms have been leveraging automation to take their success to the next level.Find out:How access to justice set this entire ball in motion Why most automation projects failHow the software enabled law firm can get revenue at zero marginal costThe difference between software you need to learn and software that learns from youHow much time can you really save by automating estate planning?Tune in to this week's episode to learn all this and more!Working with Enricoemail: elinscheer@legalgen.comtext: 954-465-5576 Hosted on Acast. See acast.com/privacy for more information.

Thanks again for tuning into this week's episode of PitchIt. I sat down with Unifimoney's Co-Founder & CEO, Ben Soppitt.Unifimoney is a multi-asset investment and money management platform that makes building and protecting your wealth effortless. It is the only fully integrated digital consumer financial solution in the US.What Unifimoney does is help FI's become a money superapp by offering a comprehensive range of self-direct investment services accessed via the bank or credit unions existing digital infrastructure.Ben and I talked about why they chose the focus on community banks and credit unions, the rise of the retail investor, how they got their name from a pretzel barter, raising capital, and much more.Before you begin the episode please take a minute to rate the show and provide feedback, I take listener comments very seriously. And don't forget to join us in Miami on December 13 - 14 for Fintech Nexus LatAm, this is LatAm's premier fintech event.Without further ado, I present Unifimoney's Co-Founder & CEO, Ben Soppitt. I hope you enjoy our conversation.Episode Discussion points include:Ben's journey to UnifimoneyThe drag that is working at big corporatesHis time in Southeast AsiaWhy they chose to focus on community banks and credit unionsCustomer acquisition costThe retail investing boomThe Amazon of digital wealth managementThe average millennial has 50 money apps on their phoneThe complexity of payments infrastructure in the U.S.Raising capitalAnd much more…Connect with Ben on LinkedInConnect with Ben on TwitterConnect with PitchIt: Tweet me @ToddFintech Connect with me on LinkedIn Find previous PitchIt episodes Email me at todd@fintechnexus.com Until next time.

One of the best and fastest ways to build wealth and create financial freedom is to elevate your income to get paid more for what you do.Are you struggling, trying to figure out the best way to price your products or services? Do you want to increase your rates and finally get paid what you're worth?Listen up coaches, consultants, and service providers; spoiler alert: selling hours is NOT the way to reach your financial goals.At the end of the day, my goal is to help you see the importance of positioning yourself as a value provider, not as a transactional provider only.We have to see our own worth first before we can sell our worth to others.The truth is, the more you can articulate the value you offer in the world, the more you can increase your income, and the more you increase your income, the faster you can ramp up your path to wealth and financial freedom.TODAY, WE'RE DISCUSSING:How to position yourself and your offer correctly to convey the value of the transformation your prospect will be receivingThe difference between value and costThe importance of positioning yourself as an expert in the marketplace The four levels to consider when determining your prices TAKE THE FINANCIAL LIBERATION ASSESSMENTTake this free assessment to see where you are on the path to financial freedom and what your next steps are to move you to a new financial destiny at http://www.YourFinancialFreedomQuiz.com  OTHER RESOURCES:7-Day Money Plan Workshop: https://www.TheMoneyPlanWorkshop.comAffluent Entrepreneurs Private Facebook Group https://www.melabraham.com/group/CONNECT WITH ME:Website: MelAbraham.comYouTube: MelAbraham.com/tube/Instagram (@melabraham9): MelAbraham.com/ig/Facebook Group: MelAbraham.com/group/TikTok: https://www.tiktok.com/@melhabrahamCHECK OUT MY BOOK:“The Entrepreneur's Solution The Modern Millionaire's Path to More Profit, Fans, & Freedom” - melabraham.com/book/ 

If there is a biohazard waste spill at your facility, you need to get the job done right - or hire a professional service. If you aren't experienced in biohazard cleanup, it's better to call an expert. They know what they're doing, and they'll be able to perform the task with utmost safety and precision. Here are some tips to keep in mind when hiring a biohazard cleanup company.Hiring a biohazard cleanup companyThe importance of hiring a biohazard cleanup company cannot be overstated. You have probably heard of biohazard cleaning services from someone close to you. These services are required by law to handle such situations, and they should be fully licensed, bonded, and insured. Additionally, a biohazard cleanup company should have the proper tools and equipment to safely and adequately remove biohazards. Finally, you should look for company personnel that is empathetic and professional. Ask for pricing information, and don't be afraid to ask questions. You don't want to be charged a high amount for services that are not worth it.A biohazard cleanup company can assist victims with the difficult task of cleaning up biohazards after a traumatic event. The technicians in such a company are trained to handle such situations and have the necessary equipment to get the job done correctly. A biohazard cleanup company can provide odor control services, as well. The best thing to do is to talk with the biohazard cleanup company and ask them for a quote.After the police have completed their investigation, the biohazard cleanup crew can begin working. They will conduct a thorough site assessment and will need the proper Personal Protective Equipment (PPE) and supplies to safely and effectively handle biohazards. They will also need to create containment barriers to separate contaminated areas. These barriers will prevent cross-contamination and keep the contaminated area visually shielded. Biohazard cleanup professionals understand the emotional impact of a fire or flood, and they will speak with a sympathetic tone of voice.Safety proceduresBiohazard cleanup requires special training and certification for employees to prevent exposure to biotoxins. Employees must follow safety procedures, including providing appropriate PPE and Hepatitis B vaccines. Inappropriate handling of biohazards can cause injuries, illness, and lawsuits. Using a professional biohazard cleanup service is a much safer alternative. Today we explain the specific steps to follow and what to do during a biohazard spill.Upon arrival at a biohazard cleanup site, the cleanup crew should be equipped with extra PPE. First, close doors. Then, remove any contaminated clothing and dispose of it in a biohazard disposal bag. Next, disinfectant should be sprayed on the contaminated surface for the appropriate contact time. Disinfectants are effective in killing infectious diseases. In addition, they can be used to disinfect surfaces and prevent future exposures to biohazards.If the spill is caused by blood, disinfectants should be used to clean it up. Choosing the right disinfectant for the spill is critical. A broad-spectrum biohazard cleanup solution should be applied to the spill site. The disinfectant must be applied after proper ventilation. Once the disinfectant is applied, the area should be allowed to soak for at least 10 minutes. After 10 minutes, the used towels should be disposed of.CostThe cost of biohazard cleanup depends on several factors, including the amount of blood and any blood-borne pathogens involved. The surface type will also influence the price, as will the use of PPE. For example, special flooring or materials require more attention than common household surfaces. In addition, porous materials will pose an additional challenge. All of these factors can add up to an extra 10 to 25 percent to the overall cost of biohazard cleanup.Biohazard clean-up costs increase significantly in BSL-4 situations, which is the most dangerous level. Biohazard professionals charge anywhere from $150 to $600 per hour to clean up these situations. They must wear full-body suits, wear protective equipment, and perform a decontamination process after every day. It's also unlikely that a homeowner could safely clean up a BSL-4 situation themselves.Some homeowners' insurance policies cover biohazard cleanup, but the amount covered will vary. You can contact your insurance company for details, but you'll likely pay a deductible before receiving reimbursement. Biohazard cleanup costs can run into thousands of dollars, so shopping around is essential. Many biohazard cleaning companies offer payment plans and charge a small portion of the total cost upfront. For example, a typical residential biohazard cleanup may cost between $1,800 and $4,000, depending on the project's scope.Contact us:Biohazard Service Pro515 S Main St, Little Rock, AR 72201(501) 244-3993

Senator Joe Manchin has been Congress's largest recipient of money from natural gas pipeline companies. He just reciprocated by gaining Senate support for the Mountain Valley pipeline in West Virginia and expedited approval for pipelines nationwide. Senator Krysten Sinema is among Congress's largest recipients of money from the private-equity industry. She just reciprocated by preserving private-equity's tax loophole in the Inflation Reduction Act. We almost take for granted big corporate money in American politics. But it started with the Powell memo. In 1971, the U.S. Chamber of Commerce asked Lewis Powell, then an attorney in Richmond, Virginia (and future Supreme Court justice) to report on the political activities of the Left. Richard Nixon was still president, but the Chamber (along with some prominent Republicans like Powell) worried about the Left's effects on “free enterprise.” Powell's memo — distributed widely to Chamber members — argued that the American economic system was “under broad attack” from consumer, labor, and environmental groups. In reality, these groups were doing nothing more than enforcing the implicit social contract that had emerged at the end of World War II — ensuring that corporations were responsive to all their stakeholders, not just their shareholders but also their workers, their consumers, and the environment on which everyone depends. But Powell and the Chamber saw it differently. Powell urged businesses to mobilize for political combat.Business must learn the lesson . . . that political power is necessary; that such power must be assiduously cultivated; and that when necessary, it must be used aggressively and with determination—without embarrassment and without the reluctance which has been so characteristic of American business.He stressed that the critical ingredients for success were organization and funding. Strength lies in … the scale of financing available only through joint effort, and in the political power available only through united action and national organizations.On August 23, 1971, the Chamber distributed Powell's memo to leading CEOs, large businesses, and trade associations. It had exactly the impact the Chamber sought — galvanizing corporate American into action and releasing a tidal wave of corporate money into American politics. An entire corporate-political industry was born — including tens of thousands of corporate lobbyists, lawyers, political operatives, and public relations flaks. Within a few decades, big corporations would become the largest political force in Washington and most state capitals. Washington went from being a rather sleepy if not seedy town to the glittering center of corporate America — replete with elegant office buildings, fancy restaurants, pricy bistros, five-star hotels, conference centers, beautiful townhouses, and a booming real estate market that pushed Washington's poor out to the margins of the district and made two of Washington's surrounding counties among the wealthiest in the nation. I saw it and lived it. In 1976, I began working at the Federal Trade Commission. Jimmy Carter had appointed consumer advocates to some regulatory positions (several of them influenced by Ralph Nader). My boss at the FTC was Michael Pertschuk, an energetic and charismatic chairman. Joan Claybrook chaired the National Highway Traffic Safety Commission. Other Naderites were spread throughout the Carter administration. All were ready to battle big corporations that for years had been deluding or injuring consumers. Yet almost everything we initiated at the FTC, and just about everything undertaken by these activists elsewhere in the administration, was met by unexpectedly fierce political resistance from Congress. At one point, when the FTC began examining advertising directed at children, Congress stopped funding the FTC altogether, shutting it down for weeks. I was dumbfounded. What had happened? In two words, the Powell memo. The number of corporations with public affairs offices in Washington had ballooned from one hundred in 1968 to over five hundred by the time I joined the FTC in 1976. In 1971, only 175 firms had registered lobbyists in the nation's capital. By 1982, nearly 2,500 had them. The number of corporate Political Action Committees mushroomed from under three hundred in 1976 to over 1,200 by 1980. Between 1974 and 1980, the Chamber of Commerce doubled its membership. (And remember, this was still thirty years before the Supreme Court's infamous Citizen's United decision.) It didn't matter whether a Democrat or Republican occupied the White House. Even after George H.W. Bush became president, the corporate-political industry continued to balloon. By the 1990s, when I was secretary of labor, corporations employed some 61,000 people to lobby for them, including registered lobbyists and lawyers. That came to more than 100 lobbyists for each member of Congress. Corporate money also supported platoons of lawyers who represented corporations and the very rich in court, often outgunning the Justice Department and state attorneys general. Most importantly, corporations began inundating politicians with money for their campaigns. Between the late 1970s and the late 1980s, corporate Political Action Committees increased their expenditures on congressional races nearly fivefold. Labor union PAC spending rose only about half as fast. By the 2106 campaign cycle, corporations and Wall Street contributed $34 for every $1 donated by labor unions and all public interest organizations combined. Wealthy individuals also accounted for a growing share. In 1980, the richest one-hundredth of 1 percent of Americans provided 10 percent of contributions to federal elections. By 2012, they provided 40 percent. Although Republicans mostly benefited from a few large donors and Democrats from a much larger number of small donors (more on this to come), both political parties transformed themselves from state and local organizations that channeled the views of members upward into giant fundraising machines that sucked in money from the top. Never in the history of American politics has one document — the Powell memo — had such nefarious consequences. *****For those of you who'd like to read it — and I recommend doing so, to get a full sense of its scope — I've included it here in its entirety:**CONFIDENTIAL MEMORANDUMAttack on American Free Enterprise SystemDATE: August 23, 1971TO: Mr. Eugene B. Sydnor, Jr., Chairman, Education Committee, U.S. Chamber of CommerceFROM: Lewis F. Powell, Jr.This memorandum is submitted at your request as a basis for the discussion on August 24 with Mr. Booth (executive vice president) and others at the U.S. Chamber of Commerce. The purpose is to identify the problem, and suggest possible avenues of action for further consideration.Dimensions of the AttackNo thoughtful person can question that the American economic system is under broad attack. This varies in scope, intensity, in the techniques employed, and in the level of visibility.There always have been some who opposed the American system, and preferred socialism or some form of statism (communism or fascism). Also, there always have been critics of the system, whose criticism has been wholesome and constructive so long as the objective was to improve rather than to subvert or destroy.But what now concerns us is quite new in the history of America. We are not dealing with sporadic or isolated attacks from a relatively few extremists or even from the minority socialist cadre. Rather, the assault on the enterprise system is broadly based and consistently pursued. It is gaining momentum and converts.Sources of the AttackThe sources are varied and diffused. They include, not unexpectedly, the Communists, New Leftists and other revolutionaries who would destroy the entire system, both political and economic. These extremists of the left are far more numerous, better financed, and increasingly are more welcomed and encouraged by other elements of society, than ever before in our history. But they remain a small minority, and are not yet the principal cause for concern.The most disquieting voices joining the chorus of criticism come from perfectly respectable elements of society: from the college campus, the pulpit, the media, the intellectual and literary journals, the arts and sciences, and from politicians. In most of these groups the movement against the system is participated in only by minorities. Yet, these often are the most articulate, the most vocal, the most prolific in their writing and speaking.Moreover, much of the media — for varying motives and in varying degrees — either voluntarily accords unique publicity to these “attackers,” or at least allows them to exploit the media for their purposes. This is especially true of television, which now plays such a predominant role in shaping the thinking, attitudes and emotions of our people.One of the bewildering paradoxes of our time is the extent to which the enterprise system tolerates, if not participates in, its own destruction.The campuses from which much of the criticism emanates are supported by (i) tax funds generated largely from American business, and (ii) contributions from capital funds controlled or generated by American business. The boards of trustees of our universities overwhelmingly are composed of men and women who are leaders in the system.Most of the media, including the national TV systems, are owned and theoretically controlled by corporations which depend upon profits, and the enterprise system to survive.Tone of the AttackThis memorandum is not the place to document in detail the tone, character, or intensity of the attack. The following quotations will suffice to give one a general idea:William Kunstler, warmly welcomed on campuses and listed in a recent student poll as the “American lawyer most admired,” incites audiences as follows:“You must learn to fight in the streets, to revolt, to shoot guns. We will learn to do all of the things that property owners fear.” The New Leftists who heed Kunstler's advice increasingly are beginning to act — not just against military recruiting offices and manufacturers of munitions, but against a variety of businesses: “Since February, 1970, branches (of Bank of America) have been attacked 39 times, 22 times with explosive devices and 17 times with fire bombs or by arsonists.” Although New Leftist spokesmen are succeeding in radicalizing thousands of the young, the greater cause for concern is the hostility of respectable liberals and social reformers. It is the sum total of their views and influence which could indeed fatally weaken or destroy the system.A chilling description of what is being taught on many of our campuses was written by Stewart Alsop:“Yale, like every other major college, is graduating scores of bright young men who are practitioners of ‘the politics of despair.' These young men despise the American political and economic system . . . (their) minds seem to be wholly closed. They live, not by rational discussion, but by mindless slogans.” A recent poll of students on 12 representative campuses reported that: “Almost half the students favored socialization of basic U.S. industries.”A visiting professor from England at Rockford College gave a series of lectures entitled “The Ideological War Against Western Society,” in which he documents the extent to which members of the intellectual community are waging ideological warfare against the enterprise system and the values of western society. In a foreword to these lectures, famed Dr. Milton Friedman of Chicago warned: “It (is) crystal clear that the foundations of our free society are under wide-ranging and powerful attack — not by Communist or any other conspiracy but by misguided individuals parroting one another and unwittingly serving ends they would never intentionally promote.”Perhaps the single most effective antagonist of American business is Ralph Nader, who — thanks largely to the media — has become a legend in his own time and an idol of millions of Americans. A recent article in Fortune speaks of Nader as follows:“The passion that rules in him — and he is a passionate man — is aimed at smashing utterly the target of his hatred, which is corporate power. He thinks, and says quite bluntly, that a great many corporate executives belong in prison — for defrauding the consumer with shoddy merchandise, poisoning the food supply with chemical additives, and willfully manufacturing unsafe products that will maim or kill the buyer. He emphasizes that he is not talking just about ‘fly-by-night hucksters' but the top management of blue chip business.”A frontal assault was made on our government, our system of justice, and the free enterprise system by Yale Professor Charles Reich in his widely publicized book: “The Greening of America,” published last winter.The foregoing references illustrate the broad, shotgun attack on the system itself. There are countless examples of rifle shots which undermine confidence and confuse the public. Favorite current targets are proposals for tax incentives through changes in depreciation rates and investment credits. These are usually described in the media as “tax breaks,” “loop holes” or “tax benefits” for the benefit of business. * As viewed by a columnist in the Post, such tax measures would benefit “only the rich, the owners of big companies.”It is dismaying that many politicians make the same argument that tax measures of this kind benefit only “business,” without benefit to “the poor.” The fact that this is either political demagoguery or economic illiteracy is of slight comfort. This setting of the “rich” against the “poor,” of business against the people, is the cheapest and most dangerous kind of politics.The Apathy and Default of BusinessWhat has been the response of business to this massive assault upon its fundamental economics, upon its philosophy, upon its right to continue to manage its own affairs, and indeed upon its integrity?The painfully sad truth is that business, including the boards of directors' and the top executives of corporations great and small and business organizations at all levels, often have responded — if at all — by appeasement, ineptitude and ignoring the problem. There are, of course, many exceptions to this sweeping generalization. But the net effect of such response as has been made is scarcely visible.In all fairness, it must be recognized that businessmen have not been trained or equipped to conduct guerrilla warfare with those who propagandize against the system, seeking insidiously and constantly to sabotage it. The traditional role of business executives has been to manage, to produce, to sell, to create jobs, to make profits, to improve the standard of living, to be community leaders, to serve on charitable and educational boards, and generally to be good citizens. They have performed these tasks very well indeed.But they have shown little stomach for hard-nose contest with their critics, and little skill in effective intellectual and philosophical debate.A column recently carried by the Wall Street Journal was entitled: “Memo to GM: Why Not Fight Back?” Although addressed to GM by name, the article was a warning to all American business. Columnist St. John said:“General Motors, like American business in general, is ‘plainly in trouble' because intellectual bromides have been substituted for a sound intellectual exposition of its point of view.” Mr. St. John then commented on the tendency of business leaders to compromise with and appease critics. He cited the concessions which Nader wins from management, and spoke of “the fallacious view many businessmen take toward their critics.” He drew a parallel to the mistaken tactics of many college administrators: “College administrators learned too late that such appeasement serves to destroy free speech, academic freedom and genuine scholarship. One campus radical demand was conceded by university heads only to be followed by a fresh crop which soon escalated to what amounted to a demand for outright surrender.”One need not agree entirely with Mr. St. John's analysis. But most observers of the American scene will agree that the essence of his message is sound. American business “plainly in trouble”; the response to the wide range of critics has been ineffective, and has included appeasement; the time has come — indeed, it is long overdue — for the wisdom, ingenuity and resources of American business to be marshaled against those who would destroy it.Responsibility of Business ExecutivesWhat specifically should be done? The first essential — a prerequisite to any effective action — is for businessmen to confront this problem as a primary responsibility of corporate management.The overriding first need is for businessmen to recognize that the ultimate issue may be survival — survival of what we call the free enterprise system, and all that this means for the strength and prosperity of America and the freedom of our people.The day is long past when the chief executive officer of a major corporation discharges his responsibility by maintaining a satisfactory growth of profits, with due regard to the corporation's public and social responsibilities. If our system is to survive, top management must be equally concerned with protecting and preserving the system itself. This involves far more than an increased emphasis on “public relations” or “governmental affairs” — two areas in which corporations long have invested substantial sums.A significant first step by individual corporations could well be the designation of an executive vice president (ranking with other executive VP's) whose responsibility is to counter-on the broadest front-the attack on the enterprise system. The public relations department could be one of the foundations assigned to this executive, but his responsibilities should encompass some of the types of activities referred to subsequently in this memorandum. His budget and staff should be adequate to the task.Possible Role of the Chamber of CommerceBut independent and uncoordinated activity by individual corporations, as important as this is, will not be sufficient. Strength lies in organization, in careful long-range planning and implementation, in consistency of action over an indefinite period of years, in the scale of financing available only through joint effort, and in the political power available only through united action and national organizations.Moreover, there is the quite understandable reluctance on the part of any one corporation to get too far out in front and to make itself too visible a target.The role of the National Chamber of Commerce is therefore vital. Other national organizations (especially those of various industrial and commercial groups) should join in the effort, but no other organizations appear to be as well situated as the Chamber. It enjoys a strategic position, with a fine reputation and a broad base of support. Also — and this is of immeasurable merit — there are hundreds of local Chambers of Commerce which can play a vital supportive role.It hardly need be said that before embarking upon any program, the Chamber should study and analyze possible courses of action and activities, weighing risks against probable effectiveness and feasibility of each. Considerations of cost, the assurance of financial and other support from members, adequacy of staffing and similar problems will all require the most thoughtful consideration.The CampusThe assault on the enterprise system was not mounted in a few months. It has gradually evolved over the past two decades, barely perceptible in its origins and benefiting (sic) from a gradualism that provoked little awareness much less any real reaction.Although origins, sources and causes are complex and interrelated, and obviously difficult to identify without careful qualification, there is reason to believe that the campus is the single most dynamic source. The social science faculties usually include members who are unsympathetic to the enterprise system. They may range from a Herbert Marcuse, Marxist faculty member at the University of California at San Diego, and convinced socialists, to the ambivalent liberal critic who finds more to condemn than to commend. Such faculty members need not be in a majority. They are often personally attractive and magnetic; they are stimulating teachers, and their controversy attracts student following; they are prolific writers and lecturers; they author many of the textbooks, and they exert enormous influence — far out of proportion to their numbers — on their colleagues and in the academic world.Social science faculties (the political scientist, economist, sociologist and many of the historians) tend to be liberally oriented, even when leftists are not present. This is not a criticism per se, as the need for liberal thought is essential to a balanced viewpoint. The difficulty is that “balance” is conspicuous by its absence on many campuses, with relatively few members being of conservatives or moderate persuasion and even the relatively few often being less articulate and aggressive than their crusading colleagues.This situation extending back many years and with the imbalance gradually worsening, has had an enormous impact on millions of young American students. In an article in Barron's Weekly, seeking an answer to why so many young people are disaffected even to the point of being revolutionaries, it was said: “Because they were taught that way.” Or, as noted by columnist Stewart Alsop, writing about his alma mater: “Yale, like every other major college, is graduating scores' of bright young men … who despise the American political and economic system.”As these “bright young men,” from campuses across the country, seek opportunities to change a system which they have been taught to distrust — if not, indeed “despise” — they seek employment in the centers of the real power and influence in our country, namely: (i) with the news media, especially television; (ii) in government, as “staffers” and consultants at various levels; (iii) in elective politics; (iv) as lecturers and writers, and (v) on the faculties at various levels of education.Many do enter the enterprise system — in business and the professions — and for the most part they quickly discover the fallacies of what they have been taught. But those who eschew the mainstream of the system often remain in key positions of influence where they mold public opinion and often shape governmental action. In many instances, these “intellectuals” end up in regulatory agencies or governmental departments with large authority over the business system they do not believe in.If the foregoing analysis is approximately sound, a priority task of business — and organizations such as the Chamber — is to address the campus origin of this hostility. Few things are more sanctified in American life than academic freedom. It would be fatal to attack this as a principle. But if academic freedom is to retain the qualities of “openness,” “fairness” and “balance” — which are essential to its intellectual significance — there is a great opportunity for constructive action. The thrust of such action must be to restore the qualities just mentioned to the academic communities.What Can Be Done About the CampusThe ultimate responsibility for intellectual integrity on the campus must remain on the administrations and faculties of our colleges and universities. But organizations such as the Chamber can assist and activate constructive change in many ways, including the following:Staff of ScholarsThe Chamber should consider establishing a staff of highly qualified scholars in the social sciences who do believe in the system. It should include several of national reputation whose authorship would be widely respected — even when disagreed with.Staff of SpeakersThere also should be a staff of speakers of the highest competency. These might include the scholars, and certainly those who speak for the Chamber would have to articulate the product of the scholars.Speaker's BureauIn addition to full-time staff personnel, the Chamber should have a Speaker's Bureau which should include the ablest and most effective advocates from the top echelons of American business.Evaluation of TextbooksThe staff of scholars (or preferably a panel of independent scholars) should evaluate social science textbooks, especially in economics, political science and sociology. This should be a continuing program.The objective of such evaluation should be oriented toward restoring the balance essential to genuine academic freedom. This would include assurance of fair and factual treatment of our system of government and our enterprise system, its accomplishments, its basic relationship to individual rights and freedoms, and comparisons with the systems of socialism, fascism and communism. Most of the existing textbooks have some sort of comparisons, but many are superficial, biased and unfair.We have seen the civil rights movement insist on re-writing many of the textbooks in our universities and schools. The labor unions likewise insist that textbooks be fair to the viewpoints of organized labor. Other interested citizens groups have not hesitated to review, analyze and criticize textbooks and teaching materials. In a democratic society, this can be a constructive process and should be regarded as an aid to genuine academic freedom and not as an intrusion upon it.If the authors, publishers and users of textbooks know that they will be subjected — honestly, fairly and thoroughly — to review and critique by eminent scholars who believe in the American system, a return to a more rational balance can be expected.Equal Time on the CampusThe Chamber should insist upon equal time on the college speaking circuit. The FBI publishes each year a list of speeches made on college campuses by avowed Communists. The number in 1970 exceeded 100. There were, of course, many hundreds of appearances by leftists and ultra liberals who urge the types of viewpoints indicated earlier in this memorandum. There was no corresponding representation of American business, or indeed by individuals or organizations who appeared in support of the American system of government and business.Every campus has its formal and informal groups which invite speakers. Each law school does the same thing. Many universities and colleges officially sponsor lecture and speaking programs. We all know the inadequacy of the representation of business in the programs.It will be said that few invitations would be extended to Chamber speakers. This undoubtedly would be true unless the Chamber aggressively insisted upon the right to be heard — in effect, insisted upon “equal time.” University administrators and the great majority of student groups and committees would not welcome being put in the position publicly of refusing a forum to diverse views, indeed, this is the classic excuse for allowing Communists to speak.The two essential ingredients are (i) to have attractive, articulate and well-informed speakers; and (ii) to exert whatever degree of pressure — publicly and privately — may be necessary to assure opportunities to speak. The objective always must be to inform and enlighten, and not merely to propagandize.Balancing of FacultiesPerhaps the most fundamental problem is the imbalance of many faculties. Correcting this is indeed a long-range and difficult project. Yet, it should be undertaken as a part of an overall program. This would mean the urging of the need for faculty balance upon university administrators and boards of trustees.The methods to be employed require careful thought, and the obvious pitfalls must be avoided. Improper pressure would be counterproductive. But the basic concepts of balance, fairness and truth are difficult to resist, if properly presented to boards of trustees, by writing and speaking, and by appeals to alumni associations and groups.This is a long road and not one for the fainthearted. But if pursued with integrity and conviction it could lead to a strengthening of both academic freedom on the campus and of the values which have made America the most productive of all societies.Graduate Schools of BusinessThe Chamber should enjoy a particular rapport with the increasingly influential graduate schools of business. Much that has been suggested above applies to such schools.Should not the Chamber also request specific courses in such schools dealing with the entire scope of the problem addressed by this memorandum? This is now essential training for the executives of the future.Secondary EducationWhile the first priority should be at the college level, the trends mentioned above are increasingly evidenced in the high schools. Action programs, tailored to the high schools and similar to those mentioned, should be considered. The implementation thereof could become a major program for local chambers of commerce, although the control and direction — especially the quality control — should be retained by the National Chamber.What Can Be Done About the Public?Reaching the campus and the secondary schools is vital for the long-term. Reaching the public generally may be more important for the shorter term. The first essential is to establish the staffs of eminent scholars, writers and speakers, who will do the thinking, the analysis, the writing and the speaking. It will also be essential to have staff personnel who are thoroughly familiar with the media, and how most effectively to communicate with the public. Among the more obvious means are the following:TelevisionThe national television networks should be monitored in the same way that textbooks should be kept under constant surveillance. This applies not merely to so-called educational programs (such as “Selling of the Pentagon”), but to the daily “news analysis” which so often includes the most insidious type of criticism of the enterprise system. Whether this criticism results from hostility or economic ignorance, the result is the gradual erosion of confidence in “business” and free enterprise.This monitoring, to be effective, would require constant examination of the texts of adequate samples of programs. Complaints — to the media and to the Federal Communications Commission — should be made promptly and strongly when programs are unfair or inaccurate.Equal time should be demanded when appropriate. Effort should be made to see that the forum-type programs (the Today Show, Meet the Press, etc.) afford at least as much opportunity for supporters of the American system to participate as these programs do for those who attack it.Other MediaRadio and the press are also important, and every available means should be employed to challenge and refute unfair attacks, as well as to present the affirmative case through these media.The Scholarly JournalsIt is especially important for the Chamber's “faculty of scholars” to publish. One of the keys to the success of the liberal and leftist faculty members has been their passion for “publication” and “lecturing.” A similar passion must exist among the Chamber's scholars.Incentives might be devised to induce more “publishing” by independent scholars who do believe in the system.There should be a fairly steady flow of scholarly articles presented to a broad spectrum of magazines and periodicals — ranging from the popular magazines (Life, Look, Reader's Digest, etc.) to the more intellectual ones (Atlantic, Harper's, Saturday Review, New York, etc.) and to the various professional journals.Books, Paperbacks and PamphletsThe news stands — at airports, drugstores, and elsewhere — are filled with paperbacks and pamphlets advocating everything from revolution to erotic free love. One finds almost no attractive, well-written paperbacks or pamphlets on “our side.” It will be difficult to compete with an Eldridge Cleaver or even a Charles Reich for reader attention, but unless the effort is made — on a large enough scale and with appropriate imagination to assure some success — this opportunity for educating the public will be irretrievably lost.Paid AdvertisementsBusiness pays hundreds of millions of dollars to the media for advertisements. Most of this supports specific products; much of it supports institutional image making; and some fraction of it does support the system. But the latter has been more or less tangential, and rarely part of a sustained, major effort to inform and enlighten the American people.If American business devoted only 10% of its total annual advertising budget to this overall purpose, it would be a statesman-like expenditure.The Neglected Political ArenaIn the final analysis, the payoff — short-of revolution — is what government does. Business has been the favorite whipping-boy of many politicians for many years. But the measure of how far this has gone is perhaps best found in the anti-business views now being expressed by several leading candidates for President of the United States.It is still Marxist doctrine that the “capitalist” countries are controlled by big business. This doctrine, consistently a part of leftist propaganda all over the world, has a wide public following among Americans.Yet, as every business executive knows, few elements of American society today have as little influence in government as the American businessman, the corporation, or even the millions of corporate stockholders. If one doubts this, let him undertake the role of “lobbyist” for the business point of view before Congressional committees. The same situation obtains in the legislative halls of most states and major cities. One does not exaggerate to say that, in terms of political influence with respect to the course of legislation and government action, the American business executive is truly the “forgotten man.”Current examples of the impotency of business, and of the near-contempt with which businessmen's views are held, are the stampedes by politicians to support almost any legislation related to “consumerism” or to the “environment.”Politicians reflect what they believe to be majority views of their constituents. It is thus evident that most politicians are making the judgment that the public has little sympathy for the businessman or his viewpoint.The educational programs suggested above would be designed to enlighten public thinking — not so much about the businessman and his individual role as about the system which he administers, and which provides the goods, services and jobs on which our country depends.But one should not postpone more direct political action, while awaiting the gradual change in public opinion to be effected through education and information. Business must learn the lesson, long ago learned by labor and other self-interest groups. This is the lesson that political power is necessary; that such power must be assidously (sic) cultivated; and that when necessary, it must be used aggressively and with determination — without embarrassment and without the reluctance which has been so characteristic of American business.As unwelcome as it may be to the Chamber, it should consider assuming a broader and more vigorous role in the political arena.Neglected Opportunity in the CourtsAmerican business and the enterprise system have been affected as much by the courts as by the executive and legislative branches of government. Under our constitutional system, especially with an activist-minded Supreme Court, the judiciary may be the most important instrument for social, economic and political change.Other organizations and groups, recognizing this, have been far more astute in exploiting judicial action than American business. Perhaps the most active exploiters of the judicial system have been groups ranging in political orientation from “liberal” to the far left.The American Civil Liberties Union is one example. It initiates or intervenes in scores of cases each year, and it files briefs amicus curiae in the Supreme Court in a number of cases during each term of that court. Labor unions, civil rights groups and now the public interest law firms are extremely active in the judicial arena. Their success, often at business' expense, has not been inconsequential.This is a vast area of opportunity for the Chamber, if it is willing to undertake the role of spokesman for American business and if, in turn, business is willing to provide the funds.As with respect to scholars and speakers, the Chamber would need a highly competent staff of lawyers. In special situations it should be authorized to engage, to appear as counsel amicus in the Supreme Court, lawyers of national standing and reputation. The greatest care should be exercised in selecting the cases in which to participate, or the suits to institute. But the opportunity merits the necessary effort.Neglected Stockholder PowerThe average member of the public thinks of “business” as an impersonal corporate entity, owned by the very rich and managed by over-paid executives. There is an almost total failure to appreciate that “business” actually embraces — in one way or another — most Americans. Those for whom business provides jobs, constitute a fairly obvious class. But the 20 million stockholders — most of whom are of modest means — are the real owners, the real entrepreneurs, the real capitalists under our system. They provide the capital which fuels the economic system which has produced the highest standard of living in all history. Yet, stockholders have been as ineffectual as business executives in promoting a genuine understanding of our system or in exercising political influence.The question which merits the most thorough examination is how can the weight and influence of stockholders — 20 million voters — be mobilized to support (i) an educational program and (ii) a political action program.Individual corporations are now required to make numerous reports to shareholders. Many corporations also have expensive “news” magazines which go to employees and stockholders. These opportunities to communicate can be used far more effectively as educational media.The corporation itself must exercise restraint in undertaking political action and must, of course, comply with applicable laws. But is it not feasible — through an affiliate of the Chamber or otherwise — to establish a national organization of American stockholders and give it enough muscle to be influential?A More Aggressive AttitudeBusiness interests — especially big business and their national trade organizations — have tried to maintain low profiles, especially with respect to political action.As suggested in the Wall Street Journal article, it has been fairly characteristic of the average business executive to be tolerant — at least in public — of those who attack his corporation and the system. Very few businessmen or business organizations respond in kind. There has been a disposition to appease; to regard the opposition as willing to compromise, or as likely to fade away in due time.Business has shunted confrontation politics. Business, quite understandably, has been repelled by the multiplicity of non-negotiable “demands” made constantly by self-interest groups of all kinds.While neither responsible business interests, nor the United States Chamber of Commerce, would engage in the irresponsible tactics of some pressure groups, it is essential that spokesmen for the enterprise system — at all levels and at every opportunity — be far more aggressive than in the past.There should be no hesitation to attack the Naders, the Marcuses and others who openly seek destruction of the system. There should not be the slightest hesitation to press vigorously in all political arenas for support of the enterprise system. Nor should there be reluctance to penalize politically those who oppose it.Lessons can be learned from organized labor in this respect. The head of the AFL-CIO may not appeal to businessmen as the most endearing or public-minded of citizens. Yet, over many years the heads of national labor organizations have done what they were paid to do very effectively. They may not have been beloved, but they have been respected — where it counts the most — by politicians, on the campus, and among the media.It is time for American business — which has demonstrated the greatest capacity in all history to produce and to influence consumer decisions — to apply their great talents vigorously to the preservation of the system itself.The CostThe type of program described above (which includes a broadly based combination of education and political action), if undertaken long term and adequately staffed, would require far more generous financial support from American corporations than the Chamber has ever received in the past. High level management participation in Chamber affairs also would be required.The staff of the Chamber would have to be significantly increased, with the highest quality established and maintained. Salaries would have to be at levels fully comparable to those paid key business executives and the most prestigious faculty members. Professionals of the great skill in advertising and in working with the media, speakers, lawyers and other specialists would have to be recruited.It is possible that the organization of the Chamber itself would benefit from restructuring. For example, as suggested by union experience, the office of President of the Chamber might well be a full-time career position. To assure maximum effectiveness and continuity, the chief executive officer of the Chamber should not be changed each year. The functions now largely performed by the President could be transferred to a Chairman of the Board, annually elected by the membership. The Board, of course, would continue to exercise policy control.Quality Control is EssentialEssential ingredients of the entire program must be responsibility and “quality control.” The publications, the articles, the speeches, the media programs, the advertising, the briefs filed in courts, and the appearances before legislative committees — all must meet the most exacting standards of accuracy and professional excellence. They must merit respect for their level of public responsibility and scholarship, whether one agrees with the viewpoints expressed or not.Relationship to FreedomThe threat to the enterprise system is not merely a matter of economics. It also is a threat to individual freedom.It is this great truth — now so submerged by the rhetoric of the New Left and of many liberals — that must be re-affirmed if this program is to be meaningful.There seems to be little awareness that the only alternatives to free enterprise are varying degrees of bureaucratic regulation of individual freedom — ranging from that under moderate socialism to the iron heel of the leftist or rightist dictatorship.We in America already have moved very far indeed toward some aspects of state socialism, as the needs and complexities of a vast urban society require types of regulation and control that were quite unnecessary in earlier times. In some areas, such regulation and control already have seriously impaired the freedom of both business and labor, and indeed of the public generally. But most of the essential freedoms remain: private ownership, private profit, labor unions, collective bargaining, consumer choice, and a market economy in which competition largely determines price, quality and variety of the goods and services provided the consumer.In addition to the ideological attack on the system itself (discussed in this memorandum), its essentials also are threatened by inequitable taxation, and — more recently — by an inflation which has seemed uncontrollable. But whatever the causes of diminishing economic freedom may be, the truth is that freedom as a concept is indivisible. As the experience of the socialist and totalitarian states demonstrates, the contraction and denial of economic freedom is followed inevitably by governmental restrictions on other cherished rights. It is this message, above all others, that must be carried home to the American people.ConclusionIt hardly need be said that the views expressed above are tentative and suggestive. The first step should be a thorough study. But this would be an exercise in futility unless the Board of Directors of the Chamber accepts the fundamental premise of this paper, namely, that business and the enterprise system are in deep trouble, and the hour is late. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit robertreich.substack.com/subscribe

Last week, if you happened to join us for part one of our two-part Facebook Ads podcast special, we set the scene by looking at Facebook marketing strategy, understanding sales funnels, planning and structuring ad campaigns, and mastering audience targeting. This week, in part two of the discussion, it's time to switch gears a bit and look at some more advanced topics around ad creatives, ad performance monitoring and optimization, and the very important, highly-converting area of ad retargeting.Joining me again this week to discuss Facebook Ads is EventGrow CEO, Andy Reilly - and what a great pleasure it is to have Andy back on the podcast. In this episode:Focusing on the desirable "after state" in your ad creativesPicking aspects of your race to highlight in your ad copyAligning your ad copy with your ad imagesCreating video adsIncorporating important race info in your adDeciding on, allocating and front-loading your ad budgetRunning price-increase ad campaignsUnderstanding your baseline target acquisition costThe perils of shutting down your campaigns too soon (in less than two weeks)Monitoring your ad KPIs: click rate, conversion rate, ROASRetargeting campaigns: spending little for high returnsExcluding registered participants from your custom audience campaignsLookalike audiences and why they often don't perform well for eventsCommon mistakes people make when running Facebook ads, and how to avoid themMany thanks to our podcast sponsors, RunSignup and Racecheck, for supporting our efforts to provide great, free content to the race director community:RunSignup are the leading all-in-one technology solution for endurance and fundraising events. More than 26,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. Find out more at https://runsignup.com/.Racecheck can help you collect and showcase your participant reviews on your race website, helping you more easily convert website visitors into paying participants, with the help of their Racecheck Review Box. Download yours for free today at https://organisers.racecheck.com/.You can find more resources on anything and everything related to race directing on our website RaceDirectorsHQ.com.You can also share your questions about paid marketing or anything else in our Facebook group, Race Directors Hub.

In this podcast episode, we talked with Barry Laycock - Director of Slattery, a national Quantity Surveying firm based in Melbourne.  Barry give us his expert opinion of the strong fundamental position of the Melbourne Construction & Property Sector and some insight into the pressures currently faced by the industry.In addition, we discuss the important function Quantity Surveying plays through design and project de-risking, the differences between the Australian and the UK market in the Quantity Surveying space.  We also spoke about the pre-Covid and post Covid market, ECI contracts and de-risking of projects - the 'ebb and flow' of risk and reward between stakeholders, and the labor shortage in the construction industry. Amongst other things, in this podcast we discussed:How the fundamentals of the Melbourne Construction & Property sector, are goodA career as a Quantity surveyor and difference in the UK and Australian QS marketThe changes in the Melbourne Skyline over the yearsHow Quantity Surveying has developed to provide strategic project support for developers and clients across more than just measure and costThe issues effecting cost inflation and some thoughts on when costs will stabiliseIf you have an interest in the property and construction industry, keen to understand the price pressures, fundamental position of the market and the key part of project development Quantity Surveying plays, have a listen.  The Building Talks Podcast is brought to you by Building Environs Recruitment - providing recruitment solutions to the property, construction, and related industries, here in Melbourne.  For an overview of our service, visit: www.buildingenvirons.com.au  Don't forget to follow us on LinkedIn, Facebook, Instagram, and subscribe to The Building Talks podcast so you don't miss any updates in the Melbourne market.Contact The Building Talks Podcast Follow us on Linkedin, Facebook, and Instagram Visit us on our website Email us at info@buildingenvirons.com.au

Want summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletterMORE FROM CALQULATECalqulate connects startups, investors, banks and lenders with financial data to speed up fundraising processes and lending decisions.Learn more at calqulate.ioReach out to Cameron at linkedin.com/in/cameronomurchuGUEST BACKGROUNDCameron is the Head of Growth at Calqulate, a financial analytics software startup. He has worked mainly in the finance vertical and his degree in science has given him a unique perspective on the business world, especially since A/B testing has become all the rage.MAIN INSIGHTNew customers or new users do not mean growth all the time for the company. Growth also comes by stopping the acquisition of unprofitable customers.KEY TAKEAWAYSGrowth can be an increase in the price of your service or productThe marketing and finance department meet at customer acquisition costThe marketing department burns money to make more moneyThe ratio of customer acquisition cost (CAC) to customer lifetime value (LTV) is typically around 1:3 (For every dollar spent on CAC you get three dollars in return)Growth only comes when you can measure itPRACTICAL STEPSReduce rather than add - take a look at the things that you can take away before looking to grow your customersIdentify if you want to grow or scaleGrowth - You're going to put more money but you'll get the same resultsScale - Scaling is being efficient. You're going to put in the same money but you'll get better results.Start A/B testing the strategiesOnce you gather enough data, analyze which one is working by looking at the CAC to LTV ratioTIPS FOR SUCCESSSee if you can increase your product or service priceFocus on sustainable growthAs a marketer, it's a great thing to be aware of the financial factors of the company so you can see if your efforts are bringing revenue to the companyWant summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter

Are you struggling to create a simple strategy for your business? Then don't miss Felix Oberholzer-Gee, faculty member at Harvard Business School in the Strategy Unit, and author of the recent book on strategy: Better, Simpler Strategy, on this week's episode of The Melting Pot. In Felix's new book, he shows readers how to create value based strategy with their service or product. Not in the sense of making customers or employees happy, but in so much as - creating a product or service that delivers so much value, people are willing to pay more for it.The simple truth of the matter, says Felix, is that business and financial success boils down to imagination. Finding new ways to serve your customers or employees better will always yield better business results. But it's amazing how many businesses have forgotten this simple strategy in their quest to be successful. So, if you're overthinking your business strategy, or you think you have no place to think strategically, think again. To find out more, download and listen to this latest episode. Book recommendationsYoungme Moon - Different Madeleine Thien - Do Not Say We Have NothingOn today's podcast:Strategy is all about value creationApplying strategy to staff retentionYou can be high quality and low costThe discovery of complementsLinks:Book - Better, Simpler Strategy: A Value-Based Guide to Exceptional PerformanceTwitter – @fogathbsLinkedIn – Felix Oberholzer-GeeWebsite – Felix Oberholzer-Gee

WHAT ARE WE TALKING ABOUT TODAY? Pissed off customers and why great customer service is essential to career success and business growth. We look at why customer service fails to deliver so often and some ways you can use to do a better job. We look at the metrics of CAC, LTV, and Churn, and learn about the terror of a customer who invokes “Plan T.”WHAT TOPICS DO WE COVER?* A story about Kelli's recent bad experience with a software company* Examples of some easy Customer Service math that proves a few points* We define CAC - Customer Acquisition Cost, LTV - LifeTime Value, and Churn* An example of a restaurant's losses due to poor customer service* What is Plan T?* Small customers are more important to please than most large customers* A few suggestions on how to easily avoid costly bad customer experiencesWHAT'S THE TAKE-AWAY?Customer service, not just good - but great customer service - is vital to business and career success. To make this work for you, you need to invest in customer retention programs as much or more than you invest in new customer acquisition. We offer some real-world advice. WE USED THESE RESOURCES:Besides our experiences that directly relate to this topic, we found the following resources very helpful in preparing for this episode:The R in CRM means Revenue episode: https://www.myjobhereisdone.com/the-r-in-crm-means-revenue/The definition of (CAC) Customer Acquisition Costs: https://en.wikipedia.org/wiki/Customer_acquisition_costThe definition of (LTV) Customer LifeTime Value: https://en.wikipedia.org/wiki/Customer_lifetime_valueWHO ARE DAVE AND KELLI?An entrepreneur and intrapreneur duo with street smarts, ‘preneurial' chops, and a penchant for storytelling.Dave and Kelli met as teenagers and have a life-long story of their own. They took separate and contrasting career paths, both struggling with challenges and celebrating their career successes differently. Over the years, they noticed similarities in their stories about their work, the people they interacted with, and how business was conducted. Kelli, who “worked for the man like a dog for decades,” and Dave, who “started or ran businesses all of his life,” quickly realized there is substantial value for others in those combined experiences. The “My Job Here Is Done” Podcast is the result. HOW TO WORK WITH USUltimately, you're building a great business or moving up the career ladder of success, and we absolutely know we can help!If you like what you hear in the podcast, we have more to share with companies that we work with. With the foundation of business experience from Dave and Kelli as a team, in concert with subject matter experts from the rich roster of smart people in our network, we have put these goals, culture themes, and operational processes you hear on the podcast to the test - and they work. If you have a complicated problem to solve, AND you like to play to win in business or soar to new heights in your personal career success - click here to learn how you can work with us.

A master's degree shows quite simply that you're a master (at least to some extent) in a certain subject. For decades, getting a master's degree has been seen as a financially savvy move to open you up to higher pay, better job opportunities, and golden networking connections. But times have changed, and as more students see college as an inferior option to working, it begs the question: is a graduate degree worth the price?You can't know the answer unless you compile tens of thousands of pieces of data. Thankfully, we didn't have to do that, we just invited Preston Cooper on the show to explain the research he and his team at FREOPP did. You may recognize Preston from his previous episode on the BiggerPockets Money Podcast where he mapped out which undergraduate degrees were worth it. Now, he's back to show which master's degrees have the highest (and lowest) ROI.You'll hear Preston answer questions like when is the right time to go back to school, which master's degrees are fatal for financial freedom, and how students should go about choosing a degree or a combination of degrees. So, whether you're pondering going back to school to get a degree in underwater basket weaving, horse training, or law, Preston has the data to help you make that decision! In This Episode We CoverWhy different schools can have dramatically different degree ROIsThe best (and worst) master's degrees to pursue How degree combinations can help you make more money in a related career When is the right time to pursue a graduate degree (after college or after working)?The common misconception about MBAs and why most graduate business degrees aren't worth the costThe future cost of college tuition as admission rates drop and inflation continues to rise And So Much More!Links from the ShowBiggerPockets Money Facebook GroupBiggerPockets ForumsFinance Review Guest OnboardingScott's InstagramMindy's TwitterApply to Be a Guest on The Money ShowPodcast Talent Search!Subscribe to The “On The Market” YouTube ChannelListen to The “On The Market” Podcast: Spotify, Apple Podcasts, BiggerPockets Hear Our Previous Interview with Preston on Episode 251Check Out Preston's Grad Degree and Bachelor Degree Study:More FREOPP Higher Education Resources FREOPPIs A Master's Degree Worth The Pay Raise?Connect with Dave on BiggerPocketsCheck the full show notes here: https://www.biggerpockets.com/blog/money-293See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Too many small businesses don't put as much effort into logo design as they should. A logo is not just a symbol--it's a window into the very personality of the brand itself.In this episode, I am going to cover:Why the value of a logo far overrides the costThe psychology of how a logo helps customers remember your brandHow a logo reveals the personality of your businessIf you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

Two long-time adhesives industry insiders bring their unique perspective to this episode of “Attached to Hygiene.” In a conversation that is as passionate as it is educational, Alan Ramspeck of Nordson Adhesives Dispensing Systems and Russ Stuczynski from Bostik share the many benefits of adhesives as a bonding solution for hygiene articles. Along with host Jack Hughes, they discuss why adhesives are not what some call a “necessary evil” but rather an option that brings many distinct advantages to disposable hygiene manufacturers.Highlights include:Ways adhesives can help manufacturers achieve business goals like reducing costThe flexibility of adhesives in accommodating substrate changes Empowering sustainability goals and a more sustainable diaper through the use of adhesivesHow adhesives can support initiatives like product designThe role adhesives play in new trends in the ever-evolving industryHow adhesive producers can help support your teamRecommended ResourcesCheck out Bostik's Smart Terminology for Bonding Solutions in Disposable HygieneContact Alan Ramspeck on LinkedIn.Contact Russ Stuczynski on LinkedIn or by email at hygiene@bostik.com.You can follow Nordson on their social channels on:LinkedIn - Nordson Adhesive Dispensing SystemsTwitter - @NordsonAdhesiveFacebook - Nordson Adhesive SystemsHost: Jack HughesMusic by Jonathan BoyleProduced and edited by: Jack Hughes with help from Paul Andrews, Michele Tonkovitz and Green Onion Creative.

Building & pest inspections are a vital step in the due diligence process. I recommend getting one for EVERY type of property - even brand new properties and apartments. Listen to this episode to find out why!Today I'm joined by Craig Mace from Mace Building inspections. We explore:Why you should consider getting a building (and sometimes pest) inspectionThe types of issues an inspection may uncover, includingStructural issuesMajor defectsMinor defectsSafety hazardsQuality of the renovationWhether inspectors can provide you an idea around how much it could cost to fix issues identifiedWHEN you should get one (eg before or after you submit the offer)How much they costThe importance of a 'verbal debrief' after an inspectionThe limitations of a building inspectionThe importance of wording your building inspection clause correctly Do you have a burning property question you'd like answered on the show? Connect with us on instagram @thebuyersbible, we'd love to hear from you with questions, thoughts and feedback. Don't forget to head to our website www.thebuyersbible.com.au for our show notes, and to download your free first home buyer checklist. Information provided in our podcast is general in nature and does not constitute financial advice. Every effort has been made to ensure the information is accurate, listeners must not rely on this information to make investment or financial decisions. Theme music: Lioness (Instrumental) by DayFox https://soundcloud.com/dayfox Free Download / Stream: https://bit.ly/lioness-instrumental

三种代表动词与动词搭配的句型：I put a chair in front of the shelf, stood on it and then I reached the bottle.I stoodon a chair to reach the bottle on the shelf.I stoodon a chair for reaching the bottle on the shelf. leave I will leave theoffice at 6 p.m.I left Shanghai for Beijing.He left the job for me to do. costThe mealcost us $50.I spent$50 to have the mealIt costme $50 to have the meal finish Be quiet! He hasn't finished speaking. Time isup. He quickly finished his speech.

三种代表动词与动词搭配的句型：I put a chair in front of the shelf, stood on it and then I reached the bottle.I stoodon a chair to reach the bottle on the shelf.I stoodon a chair for reaching the bottle on the shelf. leave I will leave theoffice at 6 p.m.I left Shanghai for Beijing.He left the job for me to do. costThe mealcost us $50.I spent$50 to have the mealIt costme $50 to have the meal finish Be quiet! He hasn't finished speaking. Time isup. He quickly finished his speech.

三种代表动词与动词搭配的句型：I put a chair in front of the shelf, stood on it and then I reached the bottle.I stoodon a chair to reach the bottle on the shelf.I stoodon a chair for reaching the bottle on the shelf. leave I will leave theoffice at 6 p.m.I left Shanghai for Beijing.He left the job for me to do. costThe mealcost us $50.I spent$50 to have the mealIt costme $50 to have the meal finish Be quiet! He hasn't finished speaking. Time isup. He quickly finished his speech.

Nailing Amazon Advertising with highly competitive keywords is an art, Kyle is an artist. In this episode we discuss:Why you shouldn't worry about Amazon brands, they don't have a soulThe hack to getting traction on highly competitive keywords at a fraction of the costThe fastest advertising strategy to get sales on AmazonWhich placements are getting high click-through rates and conversion rates right nowContent creation for Amazon Advertising See Kyle on LinkedIn here.LaunchPod Academy LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; condensed courses, live workshops, 1-2-1 consultations, mini-clubs, and an expert network when launching their Amazon businesses, to achieve sustainable success. You can find out more and grab a free trial here.

https://www.youtube.com/watch?v=FtX1shbUJ_0 The death benefit sounds like the least attractive and most basic part of life insurance.  Wouldn't the only people talking about it be either a doomsayer or Captain Obvious? Far to the contrary! Life insurance death benefit offers a tremendous advantage that enhances your life and makes it so much richer.   So we're taking this topic head-on in today's episode and discussing the 5 reasons you want to have a life insurance death benefit. And to add some flavor to the conversation, we're introducing you to Ryley Smith, one of The Money Advantage's advisors. So if you want to discover and solve your top priority financial concerns, take care of your family, and be able to spend and enjoy more of your money and live on beyond yourself, tune in now! You'll be surprised at the depth of this inspiring, thought-provoking, soulful conversation that will help you put your best foot forward to living your best life. In This Episode About Life Insurance Death Benefit, You'll Discover: Why the death benefit is the most powerful thing about life insuranceThe living benefits the death benefit provides, even if there's no cash valueHow the death benefit allows you to spend and enjoy more of your moneyHow most people give up financial control to banks and financial institutionsThe 3 questions you should ask yourself when buying anythingThe 5 reasons why you would want life insuranceThe 3 ways whole life insurance can have no costThe only way money has value to youThe 7 levels deep exercise to get to the heart of what you really wantThe 1 surprising question you should ask yourself at the end of each day to live your best life Who is Ryley Smith? Ryley Smith is an inspiring human who serves The Money Advantage clients by helping them articulate their vision, discover their financial picture, and create a strategy to get the most cash flow and control. Here's a bit more about his background. Advisor for The Money AdvantagePassionate about sharing the truth behind financial conceptsLicensed Doctor of Physical Therapy, and former Certified Athletic Trainer, and Certified Strength and Conditioning SpecialistGrew up in Carthage, Illinois enjoying the small-town life with family and friendsVery active in sports growing up and into collegeAn avid reader and enjoys being active outdoors and with personal fitness Get Financial Clarity Today If you would like to implement Privatized Banking, cash flow strategies, or alternative investments, so you can accelerate time and money freedom, we can help.  We'll review your situation to help you decide what moves are best for you. To start the conversation, book a call with our advisor team. Success leaves clues.  Model the successful few, not the crowd, and build a life and business you love.