Podcasts about getapp

Today I'm joined by someone I've gotten the chance to get to know over the last year plus. We were connected last year by a mutual friend, Nate Burket. My guest and his company throw a yearly event, called JobTread Connect and they were looking for speakers and sponsors. We became a partner on their platform, sponsored the event, and then I had the opportunity to speak there as well. It was one hands down one of the best events I've ever been to. What today's guest and his team have built with their software, loyal community base, and all things marketing/branding is nothing short of incredibly impressive.Today I'm joined by Eric Fortenberry, the Founder & CEO of JobTread.  Eric's Bio:Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction estimating and project management software company, in 2019 after serving as CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes. After successfully implementing the platform, the company grew from $5 to $8 million in sales and increased their gross profit by 43%.JobTread has grown to help thousands of construction companies sell and manage billions of dollars in construction jobs. The company has been rated as the #1 Construction Management Software and the #1 Construction Estimating Software by Software Advice and GetApp. Other awards include #2 Software Product by ProRemodeler, High Performer by G2, and Capterra's Shortlist.Prior to JobTread, Eric founded OrgSync, a SaaS student engagement platform, in 2007 after quitting his investment banking job where he focused on high growth middle market, web-based technology companies. In 2015, after selling OrgSync to approximately 650 universities and serving nearly 20 million users across 13 countries, the Company was acquired by Leeds Equity.Eric has been named to Inc. Magazine's 30 Under 30 List of the World's Coolest Young Entrepreneurs under the age of 30 and received awards at the White House and United Nations after being named to the Empact 100 List showcasing the Best Companies Started and Run by Young Entrepreneurs. OrgSync was also recognized multiple times as a Best Place to Work and a fastest growing company for its company culture, rapid growth, and innovative solutions. Eric is an Eagle Scout and holds a BBA in Finance and Accounting from the University of Texas at Austin and a Masters in Software Engineering from the University of Texas at Dallas.Connect with Eric:Facebook: https://www.facebook.com/fortenberry Instagram: https://www.instagram.com/ericfortenberry1/ LinkedIn: https://www.linkedin.com/in/efortenberry/ Sign up for JobTread: www.jobtread.com/invite?referralCode=buildersofauthority JobTread Connect: https://www.jobtread.com/connect JobTread Facebook Group: https://www.facebook.com/groups/300060295090696 Builders of Authority:FREE Facebook Group: https://www.facebook.com/groups/7685392924809322 BOA Mastermind: https://buildauthority.co/order-form-mastermind GoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

In this episode of The Building Freedom podcast, Randy welcomes Eric Fortenberry, Founder and CEO of JobTread to discuss the construction management software and how it came to be!Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction estimating and project management software company, in 2019 after serving as CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes. After successfully implementing the platform, the company grew from $5 to $8 million in sales and increased their gross profit by 43%.JobTread has grown to help thousands of construction companies sell and manage billions of dollars in construction jobs. The company has been rated as the #1 Construction Management Software and the #1 Construction Estimating Software by Software Advice and GetApp. Other awards include #2 Software Product by ProRemodeler, High Performer by G2, and Capterra's Shortlist.If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://twitter.com/4LevelCoach/

Hoy Pau entrevista a Andrew Swiler, emprendedor nato y CEO actual de Lanteria, el software de recursos humanos líder en el mercado para usuarios de SharePoint y Office365. En el episodio Pau y Andrew siguen una estructura un poco distinta a anteriores podcasts, por el perfil de Andrew y su experiencia en diversos sectores. Hablan de la búsqueda de inversores, del cold calling, el outbound, la compra de listas de leads y el uso de herramientas como G2, Capterra o GetApp para rastrear los pains de tus futuros clientes. Puedes suscribirte a todos los podcast en el siguiente enlace: https://www.inboundcycle.com/podcast-marketing-leaders?hsLang=es.

In today's episode we interview Sançar Sahin, co-founder of Oliva, a startup that provides "proper mental health support for employees". Prior to building Oliva, Sançar held several senior marketing roles at startups such as Typeform, Hotjar and Getapp. He also was the first marketing hire at Typeform, at a time when the company had only 30 employees and $500K in ARR, helping it build all the way to $30M in ARR by the time that he left. In this episode we chat with Sançar about: - His marketing experience as an operator - The relevance and importance of brand building and content at an early stage startup - How to combine content marketing with performance marketing - His struggles as an operator and how that had an impact in his mental health - The journey to founding Oliva - What they mean when they say that they provide "proper" mental health - And many other topics Sançar's book recommendation is "The Subtle Art Of Not Giving A Fxck: A Counterintuitive Approach to Living a Good Life" https://www.linkedin.com/in/sancarsahin/ https://www.oliva.health/

In this episode, Search Laboratory's Founder Ian Harris, is joined by Jimmy McCann, Head of Digital Strategy, and Pete Whitmarsh, Head of Paid Media. They are also joined by Meghan Bazaman, Senior Marketing Analyst at Getapp, a Gartner company, to discuss the ever-changing landscape of data privacy and what marketers need to know. They cover the various changes to data privacy in recent years, and the impact on analytics, as well as marketing tracking and execution. They also explore compliance, user sentiment and behaviour, the latest technological updates and what marketers should be doing now.

“Dans l'entrepreneuriat y'a jamais de perte. On peut même pas perdre du temps, parce que le temps, c'est de l'expérience.” Gilles est fondateur et PDG de Salesmachine, une solution de Customer Success qui couvre l'ensemble des besoins post-signup pour les entreprises B2B SaaS. Salesmachine s'appuie sur l'usage produit pour gérer l'onboarding, la conversion, la retention client pour booster les revenus des SaaS. Par le passé, il a aussi co-fondé Qualys, une entreprise de cybersecurité listé au #nasdaq depuis 2012. Enfin, il est investisseur et membre des conseils d'administration d'entreprises comme CipherCloud, GetApp, Zenchef, Criteo, et bien d'autres.. Une vie d'entrepreneuriat... Quelques chiffres sur Salesmachine : créé en 2017 200+ entreprises clientes 11 pays Se retrouver dans l'épisode : 04'29'' : D'entrepreneur à investisseur : retour sur l'évolution de carrière de Gilles 08'30'' : 1 conseil d'entrepreneur aux futurs entrepreneurs 10'03'' : Apprendre à surmonter un échec au début de son aventure entrepreneuriale 11'37'' : 2 qualités d'un bon entrepreneur-investisseur et PDG 13'50'' : 2 apprentissages du monde entrepreneurial 17'13'' : 1 conseil pour prendre du recul sur son quotidien 24'00'' : Le doute n°1 des entrepreneurs 25'20'' : Choisir son confident quand on est entrepreneur et CEO P.S. 15 secondes et 5* ⭐️⭐️⭐️⭐️⭐️ sur Apple Podcast et Spotify pour nous soutenir. Merci à notre sponsor : Asana

Cet extrait est issu du prochain épisode de la saison 2 d'A-Team qui sortira demain !!

Is your software any good? And is it right for us? When selling enterprise software, such as SaaS-products, customers are looking for social proof that the product is any good and fits their needs. They want to know what others are saying about it, and whether the others are similar and are using the product to solve similar needs. The same buyers and decision makers have accustomed to look for ratings and reviews when online shopping and are expecting the same also in business context. Ratings and Reviews are thus essential for showing social proof: that you have customers, that your product is any good, and that the customers are using it in similar cases. In this podcast episode, I have the honor to get Dylan Woodham from Gartner Digital Markets to discuss with me about customer reviews: how to get them, what to ask and e.g. should you fear bad reviews. Summary text above this line. Drag to move. Gartner's sites such as Capterra, GetApp, Software Advice And Peer Insights are go-to places for customers on the market for enterprise software. If you are selling, or buying enterprise software, watch or listen this episode to learn what tactics are used to get reviews. For further information: Reviews e-book: https://www.gartner.com/ngw/globalassets/en/digital-markets/documents/reviews-ebook.pdf Actions you can take specifically for negative reviews. https://www.gartner.com/ngw/globalassets/en/digital-markets/documents/reviews-response-tips.pdf Quality or quantity: why review quality is important: https://www.gartner.com/ngw/globalassets/en/digital-markets/documents//whitepaper-reviews-quality-comes-first.pdf Go to Gartner Digital Markets website to find what of their review sites is best for your target market, and how they can help you. https://www.gartner.com/en/digital-markets You can also contact Dylan Woodham directly: https://www.linkedin.com/in/dylan-woodham-032185b6/ I am Antti Pietilä, and this is the Finding Success podcast. I am the host of SaaS Finland, part of Finnish Software and E-business Association. My own SaaS-product is Loyalistic, software that makes creating loyalistic audiences simple. That is marketing automation for content marketing minded entrepreneurs, leaders, experts and marketers. You can find me at https://linkedin.com/in/anttipietila

 Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech each week.This week's episode features an article written by Andrew Wilkinson, the co-founder of Tiny, a venture capital firm that has helped to build over 25 profitable internet businesses over the last 15 years.In this article, Andrew describes what “Lazy Leadership” is, the importance of delegation, why you need to build the machine (not the product), and how to accomplish all of this.Listen to the episode now or read the full article: Lazy Leadership: Why I rarely go to the office, only see my team a couple of times a week, and let other people make important decisions“By conventional terms, I'm lazy. You're thinking it, I said it. Guilty as charged. But despite all this, I've somehow managed to start a group of companies with over 200 employees and invested in more than 30 other companies along the way. All this from someone who rarely gets out of bed before noon.”Tech Out Loud is brought to you by Process Street, a way to manage workflows and processes for your team!Subscribe to Tech Out Loud for more great articles, and leave a review to let us know what you think.Voted the #1 Business Process Management software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift!

Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech, each week.This week’s episode features an article written by Christoph Janz, a serial entrepreneur turned angel investor turned VC. He is currently managing partner at Point Nine Capital, a seed-stage venture capital firm focused on B2B SaaS and B2B marketplaces.In this post, Janz provides four actionable tips for ensuring your fundraising deck is specific, viable, and addresses potential VCs’ concerns.Listen to the episode now or read the full article: How to Bulletproof Your Fundraising Deck“My advice: It’s fine to show your numbers in a good light, but don’t overdo it…”Tech Out Loud is brought to you by Process Street, a way to manage workflows and processes for your team!Subscribe to Tech Out Loud for more great articles, and leave a review to let us know what you think.Voted the #1 Business Process Management software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift!

Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech, each week.This week’s episode features two articles written by Jason Lemkin, the founder of SaaStr, the world’s largest community of SaaS founders, executives, and entrepreneurs.  The first article, "The Best SaaS Founders are (Somehow) Indefatigable" explains why slow success leads to founder burnout. The second post, "The More Enterprise You Are, the More Visible the CEO Should Be",  highlights why more SaaS CEOs need to step into the limelight. "Either way, “getting out there” helps a lot with recruiting no matter how big or small your customer base. Unless the product is so popular with end-users, the product itself can serve that role.  In fact, the more enterprise, and the more boring, the product is … the more the CEO is a key part of what makes the product popular”. Tech Out Loud is brought to you by Process Street, a way to manage workflows and processes for your team!Subscribe to Tech Out Loud for more great articles, and leave a review to let us know what you think.Voted the #1 Business Process Management software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift!

Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech, each week.This week's episode was written by Rand Fishkin, founder of Moz, and co-founder & CEO of audience research startup, Sparktoro. He’s dedicated his professional life to helping people improve their marketing through his writing, speaking, startups, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.This post shows you how to get your content in front of your target personas, and the influencers most likely to boost it to your target audience. Listen to the episode now or read the full article: The Paradox of Content Marketing to Beginners vs. Experts"If you’re crafting content, anything from a tweet to a YouTube video to a blog post to a full-blown downloadable, gated report, you’ll be far more effective creating it, titling it, positioning its contents, and marketing it if you know…”To read the rest of this article, click here: The Paradox of Content Marketing to Beginners vs. ExpertsTech Out Loud is brought to you by Process Street, a free way to manage workflows and processes for your team!Subscribe to Tech Out Loud for more great articles, and leave a review to let us know what you think.Voted the #1 Business Process Management software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift!

Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech, straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech, each week.This week's episode was written by Steli Efti, a co-host of The Startup Chat podcast, and the CEO and Cofounder of Close - a leading CRM used by thousands of sales teams around the world.Steli is an aficionado of building and running remote teams, with Close’s 40-strong force working from around the world. In this article, he lays out the pros and cons of going remote, how they made the leap, and some tips for making sure your remote company culture thrives.Listen to the episode now or read the full article: From On-Premise to Fully Remote Startup: How we Designed an Amazing Company Culture (no office needed)“Your company culture is just like a product. You have to iterate and improve. You have to constantly work on your culture. As the world changes, and you change, and your customers change, you need to evaluate whether the team you’ve built is happy and set up for success.”To read the rest of this article, click here: From On-Premise to Fully Remote Startup: How we Designed an Amazing Company Culture (no office needed)Tech Out Loud is brought to you by Process Street, a free way to manage workflows and processes for your team!Subscribe to Tech Out Loud for more great articles, and leave a review to let us know what you think!Voted the #1 Business Process Management software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift

Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech, straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech, each week.This week's episode was written by Ryan Hoover, Founder of Product Hunt and key investor at Weekend Fund. Ryan regularly writes about startup trends, product designs, and production growth on his blog ryanhover.me .In this article, Ryan tells the story of how he successfully launched Product Hunt. He writes about how they acquired over 2000 users by doing things that didn’t scale. Are you searching for a crowd to launch to? Listen to find out how Product Hunt did it! Listen to the episode now or read the full article: How We Got Our First 2,000 Users Doing Things That Don’t Scale“With Product Hunt, we focused on user acquisition before we had a product. 20 days after its public launch, we had a community of 2,000 users that we acquired by doing things that don’t scale. Here’s how we did it."To read the rest of this article, click here: How We Got Our First 2,000 Users Doing Things That Don’t ScaleTech Out Loud is brought to you by Process Street, a free way to manage workflows and processes for your team!Subscribe to Tech Out Loud for more great articles, and leave a review to let us know what you think!Voted the #1 Business Process Management software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift

Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech, straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech, each week.This week's episode was written by Bram Kanstein, an early-stage startup expert and (non-technical) product builder. Bram has built and sold 3 successful no-code businesses. One of which was Startup Stash which holds the title as the most upvoted product on Product Hunt.In this episode, Bram explains what all startups should do before they start building out their product.Instead of focusing on the problems they are solving or the opportunities they are facing, entrepreneurs need to have a clear view of the product they are bringing to market and the strategy that backs it up. Sounds simple? There’s more to it than you might think. Listen to the episode now or read the full article: The Product Before the Business “When you identify a problem you want to fix or see an opportunity you want to seize, there are many things you can do and decide before a single line of code is written.  By doing these things you can also figure out if the business (if any) you’re pursuing is something worthwhile...”To read the rest of this article, click here: The Product Before the Business Tech Out Loud is brought to you by Process Street, a free way to manage playbooks and processes for your team!Subscribe to Tech Out Loud for more great articles, and leave a review to let us know what you think!Voted the #1 Business Process Management software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift

Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech, straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech, each week.This week's episode was written by Tomasz Tunguz, Venture Capitalist and Managing Director at Redpoint Ventures. Tomasz also serves as an active board member at ThredUp, Electric Imp, Gremlin, and Dremio, is author of "Winning with Data", and co-founder of Perquimans Systems. In this short but powerful episode, Tomasz proves that the best tips don't have to be 40mins long. He succinctly provides the solution to a problem that most companies face:  How do you compete and win without bloating your software stack?  Listen to the episode now or read the full article: How Many Technologies Can a Company Adopt at Once?"An IT executive recently asked me this question. How many technologies can a company adopt at once, successfully? It’s a question I hadn’t paused to contemplate before that moment. And if you are a vendor, it’s not one that you think about very often either. But if you are a member of the IT team, it’s top of mind every day.There are two answers to this question...."To read the rest of this article, click here: How Many Technologies Can a Company Adopt at Once? Tech Out Loud is brought to you by Process Street, a free way to manage playbooks and processes for your team, and Sound Advice Strategies, a full service for podcast setup, production, marketing, and editing. Subscribe to Tech Out Loud for more great articles, and leave a review to let us know what you think!Voted the #1 BPM software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift

Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech, straight to your ears. Subscribe to Tech Out Loud to listen to articles from the best minds in tech each week. This week's episode was written by OpenView VC Blake Bartlett, whose investments include Glassdoor, Highspot, Calendly, and Expensify. Blake coined the phrase: "product-led growth" back in 2016, so who better to teach you the dos and don'ts of product-led growth than the man who created the term? You'll hear Blakes take on the changes the software market has gone through and how these changes have facilitated a new type of software company: One that's based on product-led growth. Listen to the episode now or read the full article: What is Product Led Growth? How to Build a Software Company in the End User Era"Whenever someone asks me what product-led growth (PLG) is, I like to start by asking them how their company adopted Slack.I don’t know your company’s story, but I’m guessing this is how it happened: Jane heard about Slack from a friend, so she signed up and started using it with her team. Pretty soon the whole company was on Slack, and no one can remember life before it.Most software companies dream of seeing people adopt their products like this. But they don’t know how to get there. From the outside, it looks like magic..."To read the rest of Blakes article, click here: What is Product Led Growth? How to Build a Software Company in the End User EraTech Out Loud is brought to you by Process Street, a free way to manage playbooks and processes for your team, and Sound Advice Strategies, the leading service for podcast setup, production, marketing, and editing.Voted the #1 BPM software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift

Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech, straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech each week. Peep Laja,  founder and CEO of Speero, Wynter, and CXL is the author of this week's inspiring episode.   Voted the #1 most influential conversion rate optimization expert in the world, Peep explores what a differentiation strategy is, why it's helpful, and how other companies have differentiated themselves successfully. Listen to the episode now, or read the full article: Differentiation Strategy: What It Is, Why It’s Critical, and How To Get It Right"No business starts out with the goal of blending in. Yet, standing out from the competition is one of the biggest challenges entrepreneurs and marketers continue to face.Wanting to be different from your competition is one thing, but how do you achieve it? The answer, in many cases, can be found in creating an effective differentiation strategy...." To read the rest of Peeps article, click here: Differentiation Strategy: What It Is, Why It’s Critical, and How To Get It RightTech Out Loud is brought to you by Process Street, a free way to manage playbooks and processes for your team, and Sound Advice Strategies, the leading service for podcast setup, production, marketing, and editing.Voted the #1 BPM software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift

Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech, straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech each week.This week's episode was written by Sujan Patel: a respected SaaS marketing leader with over 15 years of experience in the industry helping companies like Salesforce, Turbo Tax, Sony, and Mint create successful growth strategies.In addition to his marketing consulting work, Sujan owns and operates multiple SaaS businesses, including Mailshake and Right Inbox, so he knows more than most what it takes to grow a successful SaaS business. In this article, Sujan explains why upselling is crucial to SaaS growth and gives us 6 easy-to-implement lessons on how to upsell and speed up your time to profitability.Listen to the episode now, or read the full article: 6 Upselling Lessons for a Successful SaaS Company "Used properly, upselling – selling a more expensive tier of service or additional add-on features – is a win-win scenario for company and customer.  Treat it like the retention, revenue, and happiness tactic that it is; find ways to make your service better and more powerful for them. They’re happy. You’re happy.As an added bonus, it’s actually easier to sell to an existing client than it is to a new one. How often does that break in our favor?Put simply: upselling speeds up your time to profitability..."To read the rest of Sujan's article, click here: 6 Upselling Lessons for a Successful SaaS CompanyTech Out Loud is brought to you by Process Street, a free way to manage playbooks and processes for your team, and Sound Advice Strategies, the leading service for podcast setup, production, marketing, and editing.Voted the #1 BPM software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift

Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech, straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech each week. In this episode, Tech Out Loud has teamed up with Christoph Janz, the co-founder of Point Nine Capital and owner of "The Angel VC" (a blog for Tech startups, SaaS companies, and early-stage investors), to bring you "Five Ways to Build a $100 Million Business".Christoph Janz is a widely respected SaaS venture capitalist who has invested in many start-up companies including Zendesk, FreeAgent, and Typeform.Having also co-founded two successful businesses himself (DealPilot, which was acquired by Shopping.com, and Pageflakes, which was acquired by LiveUniverse) there is no one better than Christoph to tell us the five key ways to build a $100 million business. Listen to the episode now or read the full article: Five Ways to Build a $100 Million Business "Some time ago my friend (and co-investor in Clio, Jobber and Unbounce) Boris Wertz wrote a great blog post about "the only 2 ways to build a $100 million business". I'd like to expand on the topic and suggest that there are five ways to build a $100 million Internet company. This doesn't mean that I disagree with Boris' article. I think our views are pretty similar, and for the most part "my" five ways are just a slightly different and more granular look at Boris' two ways...."To read the rest of Christoph's article, click here: Five Ways to Build a $100 Million BusinessTech Out Loud is brought to you by Process Street, a free way to manage playbooks and processes for your team, and Sound Advice Strategies, the leading service for podcast setup, production, marketing, and editing.Voted the #1 BPM software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift

Tech Out Loud is the only podcast to bring you impactful blog posts from the biggest names in tech, straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech each week. Noah Kagan, founder of Sumo, AppSumo, SendFox, and KingSumo, and also co-founder of Gambit is the author of this week's episode.Having built up three multi-million dollar online businesses before turning 28, Noah Kagan clearly knows a thing or two about rapid growth. In this episode, Noah takes us through his proudest successes, his biggest mistakes, and the hardest lessons he's learned along the way to growing an 8-figure business.Listen to the episode now or read the full article: What I Learned Growing an 8-Figure Business"Sumo and AppSumo have grown massively in the past 12 months. Our team has more than tripled in size (now 40 people), and our revenue hit eight figures for the first time ever.I don't say this revenue number to brag. It's been a tough journey filled with TONS of mistakes and failures along the way. I want to show you how I got here so you can do it for yourselfNo matter where you're at in your own journey, whether you're going from zero to $1— or $100k to $1m — you'll be able to take some of these learnings to help grow your own business..."To read the rest of Noah's article, click here: What I Learned Growing an 8-Figure BusinessTech Out Loud is brought to you by Process Street, a free way to manage playbooks and processes for your team, and Sound Advice Strategies, the leading service for podcast setup, production, marketing, and editing.Voted the #1 BPM software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift

Welcome to the first episode of Tech Out Loud: The only podcast to bring you impactful blog posts from the biggest names in tech, straight to your ears.Subscribe to Tech Out Loud to listen to articles from the best minds in tech each week. Do you struggle to make decisions sometimes? What product should I build? Which marketing channels should I focus on? How do I increase my ROI? To be able to make the best decisions, you need to be asking the right questions. Hiten Shah is the Founder of Crazy Egg, KissMetrics, and FYI. He's a consultant at 500 Startups, has multiple exits, and is a thought leader in growing B2B SaaS companies. So, it's safe to say that Hiten Shah knows how to grow a successful company by asking the right questions and making the best decisions. In this article, he describes his framework for rapid effective decision making to maximize your limited resources.In this episode, he describes his framework for rapid effective decision making to maximize your limited resources.Listen to the episode now or read the full article: How To Grow Your Startup By Asking Better Questions  "Building a company is a lot like trying to predict the future. You’re looking through a crystal ball to see where the market is moving, and how you can adapt your product accordingly.You have limited cash, which means that you only have a finite amount of time and resources to scale your business. The longer you take to make decisions about your company, the more time and money you burn.Optimizing your startup for speed is the only way to keep your head above the water. The key to optimizing your startup for speed? Learn how to make rapid—but thoughtful—decisions...."To read the rest of Hiten's article, click here:  How To Grow Your Startup By Asking Better QuestionsTech Out Loud is brought to you by Process Street, a free way to manage playbooks and processes for your team, and Sound Advice Strategies, the leading service for podcast setup, production, marketing, and editing.Voted the #1 BPM software by GetApp, if you want a full month of Process Street for free, just click this link: https://www.process.st/audio-gift

The thing about white privilege is that white people don't see it.  “White privilege” doesn't mean your life hasn't been hard, it simply means that your skin color isn't one of the things making it harder. This series is meant to share experiences of real people who have experienced racism and still experience it. The goal is to shine a light so that we ALL see it and take actionable steps to do something about it. Yvonne A Jones is a Relationship Marketing Strategist|Personal Business Coach |Best-Selling Author|International Speaker. She is Founder of My Success Circle Marketing – an umbrella company for various businesses including Consulting, Coaching and Mentoring; Legal and Identity Theft protection. Yvonne specializes in working with service-based small to mid-sized businesses, entrepreneurs 50 and Wiser, coaches and consultants. She frees them from any emotional barriers and limiting beliefs so they build authentic relationships, create memorable experiences, and retain more of their clients while having FUN in their business. -------------------------------------------------------------- Yvonne is a Certified Life and Business Coach and was described on HuffingtonPost.com as one of the “Top 100 Most Social Customer Service Pros on Twitter to Follow” and on GetApp.com as: “One of the Top 15 Most Influential Customer Service Experts to Follow on Twitter.” She is Alignable's 2018 Small Business Person of the Year for Stuart, Florida. Her mantra is "Focus on relationships; the money will follow." https://www.YvonneAJones.com https://50andWiserCoaching.com email:  Yvonne@YvonneAJones.com LinkedIn: www.linkedin.com/in/YvonneAJones Twitter:    www.Twitter.com/YvonneAJones Facebook: www.Facebook.com/SocialMediaandCustomerService   For more information about Women's Prosperity Network go to  https://womensprosperitynetwork.com/  https://www.facebook.com/groups/WomensProsperityNetwork 

VP of Marketing at Hotjar (100% remote), Typeform, GetApp... the list is endless for Sançar. We chatted about the common issues that Heads of Marketing face - from managing expectations of CEOs to managing your marketing budget like an investment portfolio. Insightful conversation! Notes - https://remotemarketing.org/marketing-leader-traits/

Manuel es el co fundador de GetApp. Fundado en 2009, GetApp es el portal líder para la búsqueda de aplicaciones profesionales de tipo SaaS. Cuenta con más de 1.500 clientes (proveedores de soluciones SaaS) y cada mes ayuda a más de 1 millón de pymes a encontrar la mejor solución para su negocio. Es un servicio gratuito para los usuarios, basado en la generación de leads de calidad para los proveedores de software. En Julio del 2015, GetApp fue adquirido por Gartner (NYSE:IT). Durante los 2 años siguientes, Manuel lideró la integración de GetApp dentro de la unidad de negocio Gartner Digital Market.Ingeniero informático (UTC, Francia), Manuel empezó su carrera en Sun Microsystems en el área tecnológica liderando proyectos de infraestructura en grandes cuentas del sector público en EMEA. Luego pasó a ser responsable de desarrollo de negocios y ventas para la división Web 2.0 de Sun en EMEA, colaborando con empresas como Spotify, Bwin, Meetic, Last.fm etc.Manuel es inversor en varias startup en Francia y España: Salesmachine.io, Imodirect o Watchity.PATROCINADO POR 4 FOUNDERS CAPITAL.

GetApp is an online resource for businesses exploring software products. Its comparison shopping platform and free interactive tools help buyers compare software products side-by-side and navigate the world of software purchasing. GetApp features software research, insights, trends, and validated user reviews, giving buyers the tools they need to make informed decisions for their organization. GetApp is also a Gartner company. But it was their State of Analytics in HR report that caught my eye. GetApp recommends that employers can set their teams up for success in 2020 by auditing HR processes and then using analytics to improve these processes and reviewing embedded analytics features to see what tools are already at the team’s disposal. Employers can also use data analytics to improve staff retention. For example, some employers may find that there is a correlation between longer commute times and the likelihood to quit. To prevent staff from leaving, employers can have proactive conversations with employees and offer more flexible working options. Using analytics to spot these trends could be very beneficial for companies, as employee turnover can cost a 100-person business up to $2.6 million per year. Lauren Maffeo, an associate principal analyst at GetApp, joins me on the Tech Talks Daily Podcast to talk about all this and much more. Lauren covers the impact of emerging tech like AI and blockchain on small and midsize business owners. She has also been cited by sources such as Information Management, TechTarget, CIO Online, DevOps Digest, The Atlantic, Entrepreneur, and Inc.com. In 2017, Lauren was named to The Drum’s 50 Under 30 list of women worth watching in digital. That same year, she helped organize Women Startup Challenge Europe, which was the continent’s largest venture capital competition for women-led startups. Lauren has served as a mentor for Girls in Technology’s Maryland chapter, and DCA Live included her in its 2018 list of “The NEW Power Women of Tech”. Lauren was also shortlisted for the Future Stars of Tech Award in AI and Machine Learning by Information Age in 2019.    

News, views and reviews from the world of business. Heather Noble & Tracy Jones present The Business Community on Calon FM, Episode 101, with special guests pupils of St Mary's Catholic Primary School in Wrexham. Find out more about this show, the presenters, Calon FM and previous episodes at www.thebusiness.community.

Lauren Maffeo studies the emerging threats of artificial intelligence in her work as an analyst for GetApp, a software reviews site under Gartner Research that uses proprietary data to help match software buyers with the best tools for their businesses. In these two episodes of The New Stack Makers, Maffeo provides her perspective on artificial intelligence, its power and the threats it poses when unchecked. The top performing companies in the financial markets are using technologies based upon artificial intelligence. These technologies are powerful but can at times prove to pose indirect biases. That can lead to a bank loan getting denied, a passport not issued, a payment getting stopped and a black person getting a longer prison sentence due to the color of their skin.

The threads and threats that come with computer intelligence were apparent to Pamela McCorduck in 1960 as a graduate student in English Literature. Those same threads and threats are apparent today in the biases that can come with black box algorithms and indirect biases that Lauren Maffeo studies in her work as an analyst for GetApp, a software reviews site under Gartner Research that uses proprietary data to help match software buyers with the best tools for their businesses. In these two episodes of The New Stack Makers, McCorduck and Maffeo each provide their perspectives on artificial intelligence, its power and the threats it poses when unchecked.

Are demographics worthless? How do we strike a balance with personalization? What responsibility do companies have with data? In this episode of IBM thinkLeaders podcast, we are joined by David Allison (founder of the Valuegraphics Database) and Lauren Maffeo (associate principal analyst at GetApp). We talk to David and Lauren about what the best way to understand a customer is, tailoring experiences based on behavioral data, and the importance of making consumers aware of how their data is used. We also get into data governance, GDPR, algorithmic bias, gender bias, and whether predictive analytics offends our notions of free will. “Technologies need to understand what we care about, they need to understand what our values are first and foremost, and then start making decisions about some of these finer points around option a, stimulus B, whatever the scenario might be. The root of it though needs to be what we find important.” -David Allison, founder of the Valuegraphics Database “I think there's a general sentiment that we as consumers find it creepy and yet the benefits of saving time and all of that outweigh that sentiment. And until we see a big impact in behavior, AKA people abandoning these top five brands that have all of this data, I think the sentiment only goes so far because thus far we haven't really seen it change people's behavior or engagements with these brands in a significant way.” -Lauren Maffeo, associate principal analyst at GetApp Connect with us: @IBMthinkLeaders @AudienceValues @LaurenMaffeo BIOS DAVID ALLISON David Allison has spent his career helping organizations motivate, influence and engage audiences. He is the founder of Valuegraphics, the world's first database that can verify what your target audience wants and what messages will trigger them to act. The data contains insights from 250,000 surveys about 380 metrics in 59 countries, and will be globally representative by 2020, with a data accuracy and confidence that surpasses benchmarks for any PhD thesis. His bestselling book, WE ARE ALL THE SAME AGE NOW: THE END OF DEMOGRAPHIC STEREOTYPES was listed by INC Magazine as one of the top ten leadership books of the year, and Kirkus reviews called it a "genuinely authentic contribution to the field of marketing literature." LAUREN MAFFEO Lauren Maffeo has reported on and worked within the global technology sector. She started her career as a freelance journalist covering tech trends for The Guardian and The Next Web from London. Today, she works as an associate principal analyst at GetApp (a Gartner company), where she covers the impact of emerging tech like AI and blockchain on small and midsize business owners. She is also a community moderator for OpenSource.comand a member of the ACM's Distinguished Speakers Program. Lauren has been cited by sources such as Information Management, TechTarget, CIO Online, DevOps Digest, The Atlantic, Entrepreneur, and Inc.com. Her writing on technology has also been cited by researchers at Cornell Law School, Northwestern University, and the University of Cambridge. She has spoken at global events including Gartner’s Symposium in Florida, The World Web Forum in Zurich, Open Source Summit North America in Vancouver, and DrupalCon in Seattle. In 2017, Lauren was named to The Drum’s 50 Under 30 list of women worth watching in digital. That same year, she helped organize Women Startup Challenge Europe, which was the continent’s largest venture capital competition for women-led startups. She has served as a mentor for Girls in Technology’s Maryland chapter, and DCA Live included her in its 2018 list of “The NEW Power Women of Tech”. Lauren was also shortlisted for the Future Stars of Tech Award in AI and Machine Learning by Information Age in 2019. Lauren holds an MSc from The London School of Economics and a certificate in Artificial Intelligence: Implications for Business Strategy from MIT’s Sloan School of Management.

E59 - Breaking Into Tech with a Background In Liberal Arts with Lauren Maffeo of GetApp   Episode 59 of the Hacker Noon Podcast: An interview with Lauren Maffeo of GetApp Listen to the interview on iTunes, or Google Podcast, or watch on YouTube. In this episode Derek Bernard interviews Lauren Maffeo of GetApp.  Lauren shares how she went from a Media Studies degree in Liberal Arts Media to Research Analyst of Technology at GetApp.  “I majored in media studies in college pretty intent on going into journalism when I graduated. Unfortunately about halfway through college the recession hit and that was about the same time that ad spend was shifting from news organizations and news sites over to digital websites like Facebook and Google who now own an enormous total collective ad spend” “The business model for a lot of journalism outlets collapsed and what was a competitive industry before became very difficult to enter after the fact.” "In hindsight I think my media studies degree I thought at the time that those degrees were going to prepare me for a career as a reporter, but I actually think they were better preparation for what I do now as a research analyst because that kind of education primes you to look at a market, find gaps within that market, ask critical questions about the status quo and then give solutions for what to do differently. And I see a lot of parallels between my work as an analyst here and what I did academically, and so in hindsight that humanities education was great preparation for a career in tech.”  — Lauren Maffeo Host, production, and music by Derek Bernard - https://haberdasherband.com/production https://hackernoon.com/  https://community.hackernoon.com/  https://contribute.hackernoon.com/  https://sponsor.hackernoon.com/  https://podcast.hackernoon.com/  https://twitter.com/hackernoon/  https://facebook.com/hackernoon/  P.S. If you dig the new Hacker Noon Podcast, consider giving us a 5 star review on iTunes. Also check out the top stories from July, the latest stories, and today’s homepage.  

Patrocinadores Producto: Blinkist El mejor trabajo del mundo y cómo usar Blinkist como proxy para saber qué libros leer. Producto: Feedly Pros & cons de las dietas informativas. Updates & follow up Artículo: Facebook, Libra, and the Long Game Producto: Simplecast Producto: UIpath Tema principal Libro: Crossing The Chasm Breve resumen del Blinkist — todo lo que necesitas saber. Early market: entusiastas y visionarios. Mainstream market: pragmáticos, conservadores y escépticos. Chasm: los incentivos entre visionarios y pragmáticos no están alineados. Nos "etiquetamos" a nosotros mismos bajo el framework de Crossing The Chasm. Estrategias para cruzar el abismo: ejemplos reales en Getapp, iomando, Modemie y Ironhack. Cómo Slack crece dentro de las organizaciones como un Caballo de Troia. La pseudo-teoría de cómo la curva de valor en un producto de suscripción crece a la vez que evoluciona su tipología de usuario. En otras palabras, de qué manera podemos seguir captando usuarios más conservadores mediante el incremento de la propuesta de valor. Los escépticos son una fuente muy valiosa de feedback. Ayudamos a VanMoof: qué tiene que hacer para cruzar el abismo. Productos que nos inspiran Producto: Infarm Artículo: Infarm closes $100M Series B to scale its urban farming platform Producto: Chaqueta de grafeno — Vollebak Motivación & randomizer Podcast: Five Guys: Jerry Murrell — How I Built This with Guy Raz Próximo episodio: La importancia de contar historias

Today's guest is Lauren Maffeo, who has spent most of her career reporting on and working within the global technology sector. She started as a freelance journalist covering tech trends for The Guardian and The Next Web from London, and today, Lauren works as an Associate Principal Analyst at GetApp, where she covers the impact of emerging tech like AI and blockchain on small and mid-sized business owners. For more information, visit: http://Brandeis.edu

Do you own single-family properties, but rent them out? Are you tired of dealing with tenants? Incompetent contractors? Why do-it-yourself (DIY)? Why waste your time? About 70% of owners self-manage their properties. You can’t and shouldn’t do it all. Help is available. Today, I am talking to Dana Dunford of Hemlane, an all-in-one rental property management solution. After being encouraged by family and friends, Dana decided to do real estate investing on the side while working at Apple. She tried self-managing her properties, only to discover how difficult that can be - even tougher than calf dressing! You’ll Learn... [02:50] Moving from self-management to hybrid solution involving experts in real estate/property management to streamline and mitigate risks. [04:15] Property Management and Technology: Taking a different approach to build communities of agents, owners, and managers to work together. [07:50] Potential for property management industry: Buying real estate is easy; property management is much more difficult, but determines the success of your investment. [10:27] Property managers have to do everything and need to be Jack-or-Jill of all trades (maintenance, lawyer, therapist, sales, marketing, etc.). [10:56] Dana’s driven toward challenge; something new happens every day in property management and risk needs to be mitigated. [11:27] Subject matter experts should provide best practice, place, and process; there’s only so much technology and robots can do. [13:05] Entrepreneurs/Gluttons for Punishment: Highly adaptable and enjoy challenges. [14:56] Turnkey: When something goes wrong, property manager gets blamed. [15:47] Hemlane: Flexible and transparent property management platform that helps property managers solve problems. [19:55] Hemlane’s Ideal Prospect: Under 200 units and wants to grow portfolio/clientele. [22:36] Hemlane offers automation of administrative tasks and competitive advantage by building relationships and services over time. [27:10] Real estate investors find out about Hemlane on social media and blogs. [31:57] Are you trained and qualified, or just pretending to be a property manager? [35:15] FAQs from Property Managers: How can I communicate with owners? Will Hemlane take my clients? How do I know if I need help? [41:07] People aren’t buying property management; but safety, certainty, and trust. [48:40] What is a hemlane? House Differentiation: Hem is house in Swedish; lane is a path that divides you from others. Tweetables Property management is challenging; something new happens every day. Whether you love or hate them, industry isn’t ready for robots to show properties. Turnkey is a terrible word; if something goes wrong, the property manager is blamed. People aren’t buying property management. They want safety, certainty, and trust. Resources Hemlane Dana Dunford’s Email Dana Dunford on LinkedIn Hemlane on Software Advice Hemlane on Capterra Hemlane on GetApp Apple Nest The Iceberg Report Industrial Calf Dressing - California Rodeo Salinas Tim Ferriss Buildium AppFolio Zillow Russell Brunson’s Value Ladder DoorGrowClub Facebook Group DoorGrowLive DoorGrow on YouTube DoorGrow Website Score Quiz Transcript Jason: Welcome, DoorGrow hackers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow hacker. DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you’re crazy for doing it, you think they’re crazy for not, because you realize that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management businesses and their owners. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I’m your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let’s get into the show. Today's guest, I'm hanging out here with Dana Dunford of Hemlane. Dana, welcome to the show. Dana: Great. Thanks so much, Jason, for having me. Jason: I'm really excited to have you here. You have such a bright personality. I was really, I guess, curious with people. I was really biting my tongue, resisting just getting into figuring you out, and asking you questions. It was always a challenge for me. Now, I can do it. Let's get into this. Dana, why don't you share with everybody a little bit of background on you and who you are. Then, let's transition into getting into how Hemlane came to be. Dana: My background, by accident, I actually ended up at Silicon Valley. I'm just through studying here for university. My background was actually always been on technology and I've always been fascinated with that. I actually got into real estate and looking at real estate investing coming through two different people. One was my brother-in-law, who was investing in real estate and saying, "Dana, you need to get into investing as well. Do that on the side." I was working at Apple at that time doing new product introductions. Then, the second was actually who my co-founder is today, Frank, who has rental properties across the US. I haven't been on the property manager's side until we started self-managing. We ended up self-managing our properties remotely and trying to figure out how to make that work. Essentially, starting with self-management and then actually moved to a more hybrid model that worked out really well, where we were working with local managers and local real estate agents to help us with the management while we were still controlling the financials, the rent, and still be involved in it. So, a little bit of a hybrid solution which today I don't see actually in the market. It's either full service or do-it-yourself. I think do-it-yourself is really a horrible one to take because then every single person, all 43 million renter households, with 20 million people are looking for ways to essentially streamline and mitigate risks and all of that. Having property managers and experts in the industry really makes a ton of sense. That's what brought me to a more of a hybrid model. I left Apple then and went to business school at Harvard. After that, came back to Silicon Valley, was working at a company called Nest which is home technology, got me more excited about real estate technology. They were actually acquired by Google and I realized I want to actually start my own thing. Property management is one of those incredible industries where technology to date, there's a lot of players out there, a ton in the property management software space—quite frankly too many of them—but taking that model and saying how do we do it in a different approach, think about it differently, and really build communities of managers, communities of agents, communities of owners to work together because 70% of the owners, as you know, Jason—I think actually you were the first person I learned that from—self-manage, so how do you connect those 70% to get some sort of help? Right at the beginning, they're going to say, "I don't need help," but sure enough they call and they're like, "I had a nightmare of a tenant. I hate this. They're selling my portfolio," or, "I need some help." Really helping them and being there at the right time—a lot of times that right time for them—is getting involved with them even when they're self-managing. Jason: Yeah. I got the 70% stat from the Iceberg report which says, "On a single family residential, about 30% are professionally managed." I need to point out in your bio because this is the only bio I've ever seen. It says that you're an avid equestrian, paraglider, and skier. She is the first woman to win a calf-dressing championship belt buckle at the California rodeo. Are you kind of a cowgirl, then? Dana: Yeah, I did. I grew up in a farm in Salinas, California. We had horses, some cows and stuff in the backyard that really did teach me a lot of hard work. I did enter and I was the only woman. I don't why women don't enter these events. Salinas has the largest rodeo, the largest across the entire nation, largest prize pool of money, [...] and stuff they give you. I entered something called calf dressing. Actually, the huge advantage being a woman because you have to dress a cow in these Wrangler jeans. What's fantastic about it is you actually have to be able to get under the cow so you have to be small. These big burly farmer guys trying to do it and I came in with a team of two other guys. It's three people on a team and then me. I think there's a huge advantage to being small and just being able to dress it really quickly while they're holding down the cow. Anyway, we got a huge massive belt buckle, the same one that the pro bull riders win at the rodeo, which is pretty cool. Jason: This is so unrelated. This just fascinates me. You're actually putting pants on a calf, that's what's this is? Dana: Yes, that's the event. It has the same credibility as the pro bull riders that win the top belt buckle. You get the same belt buckle. It's like the best hack to getting a professional rodeo belt buckle. Jason: This is funny but it reminds me of listening to some of Tim Ferriss' stories where he just figured out how he could win some sort of a competition that was just random so that he could be a world champion. Very cool. You mentioned the property management industry and something about it got you excited which either says you're crazy or you see something maybe similar to me. What potential do you see the industry is having? In the US, I feel like it's underperforming in its potential. People just don't see it, awareness is low, perception is low. What's your perception of what the potential is for the property management industry as a whole? Dana: I think it's two things. It falls into two buckets of the potential. The first one really has to do with real estate investing in general. This happened to me when I was at Apple. Most people when you ask them, "How did you get into real estate investing?" it's usually, "Oh, someone told me. I have friend who is doing it and doing it successfully." All of these companies out there where they have these employees who have great savings and could be allocating money into real estate, they're literally going into stocks, bonds, and other things. It's sad. The biggest thing with property management was that's a biggest pain point. When I look at buying properties here in San Francisco, it didn't make sense. The numbers just didn't make sense for investment at that time. Maybe things changed. Some people want the appreciation gain that they'll invest in San Francisco, but it's really investing out of state. That’s the biggest thing is property management. I quite frankly think buying the property is the easy part of it. You put the numbers on spreadsheets, you're not emotional, you go and you purchase a property. There's not too much rocket science to that part. Where it really comes down to the success of your investment is in the property management. It's the most difficult part to be in and it's the one that you're stuck with for 20-25 years. Buying the property, it takes you maybe a year, depending on how long you're looking. Some people buy within their first month. The property management in actually being able to make sure you have that stable, steady, cash flow, is the most difficult part of it. There's no focus on it, I think, because it's the most difficult that people push it off. One of my biggest frustrations with property management is people thinking like, "Oh, maintenance is going to be so easy." That kind of stuff is really difficult to do. I always think of property managers as Jacks of all trades. They have to be good sales people. They have to be good at marketing. They have to be a lawyer because they have to know these lease contracts. They have to be a maintenance person because they have to know how to troubleshoot, push back on service professionals, and understand, "Am I getting screwed over or not?" They have to be a therapist because tenants get emotional because it's their home. One of the things I've always been driven towards this challenge, if something's not challenging and they get easy, I usually just leave the job. It's just boring. Then it’s just a nine-to-five. I think in property management it's not that. Something new happens every single day and you're constantly saying, "How do I take that and mitigate that risk?" That's really where I do think that there's just so much value to it. There's, quite frankly, not a lot of focus on it. That's where, Jason, this show's incredible because you actually bringing those people to talk about how do you mitigate that risk, how do you set it up for success, et cetera. I believe it has to be a subject matter expert that do it. There are certain things that technology can do to just say here's the best practice in place and process. Then, you also have to have the people component because you still have to talk to people. You still need someone physically there. The worst thing, I think, is when they talk about these robots showing the properties and stuff. Some people love it. I don't think the industry is there yet, go and show some of these properties. I don't think the industry is quite there for some of these stuff. That's just my own personal opinion from dealing with them, being hands on, showing properties, and doing all of these stuff. Inspections, move ins, move outs, maintenance coordination. It still needs that human component and it’s much better to say, “Here are the subject matter experts that do it,” versus every single person trying to do it. As you know, that happens with single family homes but still the majority doing the self-management themselves. Jason: Yes. I love what you said. Buying is easy, managing the property, hard. It's really simple. That's so true. When you get into real estate investing, they're hoping that they’ve got some turnkey magical easy thing, money is just going to be flowing in, and then they have to manage the property. That reality sets in. I think that's good pointing it out. Property management is the most difficult part. The other thing you pointed out is that property managers, these entrepreneurs are highly adaptable creatures. You call them Jacks of all trades or Jills of all trades. They're highly adaptable creatures as entrepreneurs. I think that's why I get excited about them because they're my type of people. What's interesting is some people maybe call entrepreneurs gluttons for punishment, but I think we love challenges. Just like I've said in the intro, we love unique challenges. I think that really we would be bored without challenges. We would [...] entrepreneurs. We want to be tested. We want to have some challenges to work on. I think the trick is finding the challenges we enjoy working on versus the ones that are kind of thrown into us that we don't want to be dealing with. There's a difference but I love that as well. I think the industry as a whole has a massive potential. You mentioned, the first one is real estate investing, that they need property management. What was the second thing? Dana: The second one, the challenges associated with it is just property management in general is such an afterthought of it. The first is real estate investing and thinking of it as stocks and bonds where you can purchase a property anywhere. But I tell people you shouldn't purchase in your backyard just so you can self manage it. You should be looking elsewhere. It's not like I say, "Okay, my neighbor rent this small little company and that's the only one I can do best in." When I'm looking at stocks, I'm like, “What stocks out there across the world should I invest in that's going to give me what I think is best return, diversification, and things like that?” It's the same with property management. The first is just that investing outside the area, but then the second is property management like you said. I think turnkey is actually a horrible word for that because when people say turnkey, it makes you think you don't have to do anything at all. It's going to be easy. The problem is that when something goes wrong, the property manager is first to get blamed. The first to get blamed. They actually don't even get credit because the word turnkey makes you think, "Oh, I'm going to get this casual." The turnkey companies put it like, "Hey, you're going to get this straight number, this is what you're going to get, and there aren't going to be any problems." What happens is you think you're going to be at the top of that and everything is going to go right. When something goes wrong, it's the property manager who gets blamed which we know there are women, tenants, out there, a bunch of different things. Those challenges and mitigating those are really that second component of it. Jason: Okay. Now, let's get into Hemlane a little bit here. Property management business owners have a lot of different pain points, challenges, and problems. There's a lot of pain points and challenges that owners, tenants, and everybody are dealing with. Businesses only exists, technically, to solve a problem. If a business exists that is not solving a problem, then it's just stealing money. Let's get into the problem that Hemlane helps solve. Tell us about the problem. I think this will help people transition into helping them understand Hemlane and what you guys do. Dana: Hemlane is a flexible and transparent property management platform. What I mean by platform is that we have software. Software, if you think of Buildium or AppFolio but for the smaller guy, not for 500+ units. It's got the software built into it where it automates things and sends reminders on what you need to do next, and it walks you through a risk-mitigated process. For example, people say, "Why don't you integrate PayPal? Why can't I pay with PayPal on Hemlane?" That's not a good process because tenants can dispute that. We're not going to flip that in there. Building the best practices in place, it's got the software. The second component of it is really saying that, “Hey, most of our clients are people who own rental properties and they don't locally.” What do they want help with? A lot of them are trying to self-manage or they're illegally using handymen to show the property and trying to haphazardly put together a process which we see a lot of the market doing especially the tail end of it. They usually do it with these B-class properties where it's not that they're having to deal with the Section 8 or much lower income, but they're saying, "Oh, I can probably manage this remotely myself." We actually come in and say, "No, if you want someone to show your property, they have to be licensed here, or managers we worked within that area, or real estate agents. They can show your property for you." That's why we call it a platform because we're not a brokerage. We're not trying to take clients from anyone. We're just looking to connect to them. There's basically two packages. Property managers and real estate agents use our software-only package because they don't really need us help connect them or do maintenance coordination. Owners will use the upgraded package, so owners of rental properties, and they'll say, "Hey, I still want to control my rent, have rent go to me but I want to pay someone a full leasing fee for them to do the leasing." Whatever it is, we don't get involved in that price negotiation. We just set them up with someone local who can provide those services for them. We have partnered with property managers and real estate agents across the nation based on where portfolios are or where the needs are. We're in all 50 states but our actual agents and managers are only in some of the major cities. We focus on certain cities. Then, what happens is when we have a real estate investor come to us, whether they purchased, they're in some group, whether they just come to us and find us online, we say, “Great. Here are the managers in the area, get on a call with them, and see what you want them to do. Whatever you want them to do, they'll just charge you for their services in the system.” It is in full service. Sometimes it does get to full service. Sometimes they just ask the manager to take over their account in our systems. It downgrades to the software-only package and then managers charges them a whole management fee. A lot of our owners are more in that category of, "Hey, we used to do it ourselves and we're looking for something else." They really fall into that do-it-yourself, that 70% category, and we're trying to push them into saying, "Hey, there are other things out there that are much more efficient than you trying to spend your time on doing your own property management." Jason: Let's make this super clear. For those that are listening, that have property management businesses, they're property management entrepreneurs, who's your ideal prospect when it comes to them? Help them self-identify if somebody that should be reaching out to Hemlane. Dana: Yeah. Great question. From that perspective, it's typically someone who has under 200 units, they're looking to grow their portfolio, and they're also open to doing a combination of multiple things for clients to expand their clientele. What I mean by expand their clientele is saying, “Hey, I'm going to offer a full service is one option and I'm going to offer some unbundled service as well, say, listing only, maintenance only, whatever it is.” When a customer comes to you, it's not saying, "I charged 10% on this. You don't want that, don't work with me." It's saying, "Hey, what do you want? What do you want me to do? Here's what I'll do. Here's what our contract says." Then, you can do everything yourself. They can jump on our platform. They don't even have to be using our software to actually get access to owners. They can create an agent manager profile for free. If we do connect them with people, we do have requirements and property management questions that we ask them to make sure that they're qualified, reference checks, things like that. Usually, it's for the smaller manager that doesn't have enough referrals yet, who's just starting out, saying, "How do I get an advantage in my market? I’m new, I'm a hustler, kind of crazy, in that sense of doing property management. I'm working around the clock, I know myself, but I'm just right now starting to grow my portfolio." In property management, there's only two ways to grow your portfolio. Starve yourself, do it slowly, and go door by door, or acquire brokerage. I have a tons of friends who just acquire property management brokerages. They just run on them, but they have capital. A lot of people don't have that capital. So, if you don’t and you're going door-to-door because your parents didn't hand down their property management business to you—doesn't happen a lot of the time—if you only have 10 doors and you're saying, "How do I get to 20?" working and partnering with companies like Hemlane makes a ton of sense to get you out there, your name out there, more referrals, et cetera. Jason: Love it. I know that we have quite a few that are under 200 doors who are listening. The fact that this could help them generate some more leads creates some more relationships and drum up some more businesses, I think is enticing. Let's focus just on the growth aspect. How does Hemlane help somebody, say they're stuck in that first sand trap, they've got 50 or 60 units under management, they're solopreneur, or maybe they just finally broken past and they wanted to get into that next level, which is that 200–400 door range I called the second sandtrap. How is Hemlane going to help them build up their book of business? Dana: There's two things. One is automation and stuff like that. Anything technology can do better that is administrative, we take off of you. Everything from a tenant just said that I’m interested in a showing and just reached out to you on Zillow, you shouldn't be manually responding to that. You should already have your calendar. You should already have your qualifications of what minimums they have, criteria to qualify. That showing calendar needs to be sent right out to them at that second. They can respond. If they don't, you can give them a personalized call. Everything from automation, so you're not focused on that and you're focused on sales and marketing of your property management business, which is the most important thing to grow at. That's number one. Number two is saying, why don't you give yourself a competitive advantage against everyone else by saying, "Hey, you know what? Everyone else has this 10% model." A lot of times these people who've been self-managing and they are saying, "Hey, I want a property manager," taking them from going to 0%–10% takes a while over time for them to do that, because they have to build trust in you, they've never worked with you. Starting them and saying, "Hey, let me just do your leasing for you. Let me just do your leasing. You can manage everything else on Hemlane." The next year, coming back and saying, "Hey, do you want me to take over this from you as well?" Letting them ease into it, it's like when you give a price. A lot of companies do 30 days free or you get those [...] and open door things. They're like, two-for-one. You try things at a low barrier to entry. Then, you're liking it, you're hooked, and you're connected to this person. Then you're like, "Hey, I trust this person. Now they can have more of my business." I think a lot of it is like, that doesn't happen today in the industry. The industry is just saying, "It's all or none." You're getting the same price quote from every property manager and you don't want to cut your prices. You don't want to say, "I'll give you everything at a lower price." You don't want a discount because then, there's quality problems there. Or when you say, "Hey, maybe I'll just takeover this little part from you." [...] with that and then, that's your biggest pain point. "Let me solve that. Now, let me solve your other ones." From that perspective, Hemlane can really help you set that up to provide your clients, new clients, and clients across the nation who may just be even looking in your area. With some sort of competitive advantage that you have, when you're trying to get new doors until you get more of them quickly, and then build those relationships and build that deal value on customer size, over time. Jason: Hemlane would also help expose this small business to investors in other markets and other areas? Dana: Yeah. They usually come to us. The investor will come to us and say, "Hey, I'm interested in this plus this." Usually, investors will come just across the nation and say, "Hey, I'm in Kansas City and I want to put my properties on Hemlane." We go, "Great! Sign-up and try us for free." Then we say, "What do you need?" They're like, "Oh, I need some advertising tools." "Great! We can provide that to you. Do you need someone to show your properties?" "No, I don't think I do." "Okay, when's your next turnover?" "In two months." "Great. We'll follow up then. Do you need someone to show you your property?" "Yeah. Actually my husband and I are going to Europe, things changed." "Great. Here's someone who can help with your leasing." From that perspective, it's capturing people at the right time because timing is everything. If you can just get your foot in the door, it makes a lot of sense. For us, because we're nationwide, we're a platform, people come in. Where our managers and agents are is where we focus on upselling them, connecting them with local professionals. Jason: Property management listings that maybe haven't heard of Hemlane, they were probably naturally inquiring or wondering how are these investors find out about Hemlane? Dana: There's a ton of places that they find out about us. The biggest ones that we actually find are actually in social media. Most of these real estate investors, I think, we have one of the best algorithms in place from this person we use from marketing. It is really social because a lot of them aren’t searching for property management software. They just don't search for that. They don't search for [...] software. A lot of it is on social. Whatever algorithms is being used is working for that. That's been huge for us. For example in the US, the top rated on Software Advice, if you look at their top products, you'll see us at the top for software solutions. They'll find us on Software Advice. They’ll find us on Capterra. They’ll find us on GetApp. The other thing is blogs and content. I write a ton of content on like, "Why is Venmo the worst way to collect rent?" "What do you need that's concrete in your lease?" A lot of times, when they're searching for something, they're not searching for a software or a manager. They're saying, "I have a problem and I need it fixed." They're searching that term. You can give them the solution in a blog post and say, "Here's some ways to get connected locally with folks in your area who do property management." A lot of times, I just set them up for a coffee. I just say, "Hey, so and so meet so and so for a coffee. I know you're self-managing, but it would be a great way for you guys just to connect locally in your city in case things change, in case your mind changes." That's a great way to start building those relationships without being too salesy. Those people come back to you and they do remember you, especially if you made that impression and you meet them for a quick coffee. Jason: You guys are pulling in traffic from Capterra, GetApp software sites, blogging all these. You got traffic coming in. For the property manager, what is the buy-in or what's the requirement for them to start working with you? Financially, what does this typically cost for them to get onboard? How much work does this take? What's your vetting process? How can those listing self-qualify to become part of the Hemlane network? Dana: Great question. In every area, we actually personally get on a call with you to understand you because if we're going to refer you out, we actually think of you more as a partner versus you created a profile. If we are going to refer you out, you actually do need to do some interviews with our team knowing who you are, asking questions, prequalifying. The minimum we've taken is someone who's done 10 doors. As long as you have 10 doors, even if they're your own doors or something like that and you're just starting your own property management, we need, as a prerequisite, that you have some experience [...] seen in property management because we're not [...] to that. Then, we ask you questions of what would you do in this situation, understanding how well do you really know property management in leasing and complex situations. We'll walk through those situations with you. The third and final thing is reference checks. We do some reference checks on you. There's two things in each area. The first is if you're using our software already, we obviously would refer people to you first before we refer it to someone who's not using our software because we don't take a cut. We don't believe in taking cuts of however how much you make so when you charge an owner for something, we don't take a cut of that. You get 100% of it. That's really important to us because we never want anyone to think, "Hey, we're working with this person because they give us 20% of their income." We don't care. That's yours. We make our money off of our software and our platform. The connections help make our software much more differentiated than others. We don't take a cut of anything that you made. That's really important to note. You build your own business, we build ours, we have the tools to help you with that. If you are using our software, we'll put you higher range assuming you fit our qualifications. Then, someone who's not using our software but just free on our program that just says, “Hey, I'm in this region.” In a lot of cities, we don't have anyone, any partner in that city. There's no one using our software that's good enough, that's qualified. Even if you're not using our software, we'll still refer you out just because we want to make sure those people are happy. That's the first things with it. What's even more important to ask to keep the business and keep traction going is asking reviews. When we refer owners out to you, we actually ask them for their opinions on you after working with you the first time. You might have done something really small for them by just saying, "Hey, let me do an annual inspection and drop by your property, you haven't been there," or we ask the owner, "How was it? What reports did they give you? This and that," because we want to make sure that you are trained and qualified. There's a ton of people out there pretending to be property managers who's like, "Gosh, if I have my property in their hands, this is a lawsuit waiting to happen." We found it's quality not quantity. It's the quality of the individuals we work with. In each city, we don't need 500 managers on our platform. "We have everyone on here." All we need is the top. The people who say they pick up their calls, they respond to emails, you don't need three weeks to respond to an owner, and they're fair with the owners. They set these owners up or the owners like, "Thank goodness I have this person on my team." They went in and did an annual inspection and saw leashes hanging and dog holes, but they're not supposed to have pets in the place. That takes us [...]. That's really where I do think the value comes in. It's really asking for reviews on that as well. You can even set it up if you use our maintenance coordination where you get reviews on how you did on maintenance coordination, how well your service professionals did. "I think, Dana's really big there," to understand how are people doing and performing because you can't do everything yourself. For us, it’s the same thing of how are our local agents performing. Sometimes we have to kick people off and say, “You know what? They're not exactly who we want our reputation to be surrounded with.” That's why it's just important if you don't have any leasing or management experience, you do need to go out and get some. We won't take someone who's a newbie and try to train them via meetings. Jason: This sounds like something ideal for probably most of our clients to get onboard with. If nothing else, you have that listing and be one of the boots-on-the-ground partners that you guys have in your database. Dana: Yeah. We would love for our team to interview you, have a call with you, and stuff like that. Like I said, it doesn't take too much time and adds free value. We don't ask you for marketing dollars. We have those inbound coming in already for our marketing. From that perspective, we'll just work directly with you and we won't take a cut. From our perspective, we’re not trying to make money off of you, we’re just trying to create a much more valuable community. Jason: We probably should have started the show saying, “If you’re a good property manager, Dana’s going to send you leads. She’s just going to send you some free business and you don’t have to pay for it,” and we probably could have just ended it right there and give in a link, and you probably would have gotten a few phone calls. Dana: That sounds good, yup. Jason: Okay, cool. What else should those listening know about Hemlane that we haven’t covered already? What are some of the most common questions that you’re feeling may be from the property management side? Dana: On the property management side, it’s really interesting. One of the things that we get most often image is with owners. When people come to us with owners of, “Hey, I’ve got too much going on, I can’t do it all, I’m stressed, I’m working around the clock, I can’t grow my doors, these owners are upset, blah, blah, blah…” One of the biggest things that I see is communication. When things go wrong, it’s usually because the owner wants to have communication and we see it on our side. When owners come to us, we say, “Why are you signing up for Hemlane?” Because I want some transparency in communication and for property managers to know that we have it in the solution wherein you can add your owners and decide what they get an access to. But you can also decide they get access to all of it but they don’t get notifications. Once the request is opened, they don’t get notifications on that but they just get a summary email once a week, once a month, depending on what you have set up. I think from the perspective of Hemlane, one of the things that we see as really valuable and the solution is having that communication. You’re not having to field 500 calls from owners everyday saying, “How many leads did I get today? How many showings did you do for my property this week?” All of that is in the system for your owner to just view and look at, and having that data and having that transparency to them it’s like, “Wow, you’re on top of what you’re doing,” and that makes them feel good. When they see an email it’s like, “We got 20 leads and 10 of them showed up for showings, and three of them completed an application,” and they go, “Okay, things are moving along.” So even if your day is back-to-back, you’re running around and you got some fire drill with plumbers, some tenants who wants to move out tomorrow, and all these other stuff going on, at least that technology is working for you. It’s one of the biggest things that we see that is really valuable on the software side. Other questions that we get from property managers is, “Well, what about if you’re going to take clients, and clients are just going to use you and not use me, and this and that?” We’ve never seen that happen. If you’re a good property manager which are the ones on our platform, that doesn’t happen. There are two types of owners. There is that 30% in the single family homes than Jason is talking about, who say, “I’m handing you the keys, I don’t want to hear about the property, take it and go with it,” and it changes based on different life events, especially when people have kids for some reason, that’s when they’re like, “Please take my properties now. I’ve got something worse than properties, I’ve got children. I’ve got something worse than properties, I can’t deal with them.” There’s these life events that happen that can signal, “Maybe I should check in with them and see if they want more full service.” For us, what we find is people really fall into different categories and they spiral into that. There are people who would say, “Take everything, I’m willing to pay for it, do everything for me, and send me my owner distribution.” There are other people in the system who want to be so hands on that quite frankly trying to do full service management with them is a nightmare. Jason, I love that you tell people to say “no” to clients. I think more property managers just need to do that, to fire clients, because they’re so hands on, they want to do everything. It’s double the work for you, then they get involved in things they shouldn’t, they mess up things, and it’s just way more for you. That’s another thing from Hemlane and what we offer and what people come to us for, what property managers ask us about is, “Hey, would you ever take our client?” we say, “No, we’re a platform.” People can use us but they sought just physically do the work and there’s still physical stuff to be done. The big question is, “Do they want you to do it, or do they want to do it themselves?” It’s based on life events and based on their personal preferences of whether they are going to do full service, whether they are going to do some hybrid, or whether they’re going to do everything themselves. I think that’s also another question that sometimes we get from managers and we just never seen that, we’ve never seen someone coming to us and say, “My property manager uses your software. Now we’d like to use it.” It’s not that, because that person doesn’t want to do it, right? Jason: Yeah. There’s a reason. Nobody generally wants to go from somebody’s taking care of something to I think I’d just be fun to start doing this on my own, when it comes to property management. Dana: Yeah, that’s true. The reverse definitely happens, and it happens in increments because they’re like, “I want someone to help me but I’m not quite sure, I don’t know if I trust this person, I’ve never worked with them.” So, it goes in increment. The only time they see someone who doesn’t work with their property manager, who isn’t someone on Hemlane but elsewhere is when something goes wrong or when they haven’t been communicated to, which honestly, if you have a really good process in place, you’re communicating with your owners everyday, you’re writing them mail, and they don’t have surprises, they shouldn’t have that. On our system, we have it set up wherein the property managers can just tell the owners on day two, “Here are your tenants who haven’t paid rent, we’re following up with them, but just as heads up, they haven’t paid rent, so we want to give you a forewarning,” so that when you call them on day six and tell them, “We’re serving a three-day notice,” they’re not saying, “Oh wait, now this is a surprise. I thought I was getting the money.” I think communication is really, really important there. Jason: Yes, you’re talking about this. A lot of times, property managers are just hoping for somebody to just get married to them like, “Let’s just get married, without the dating,” and I think people aren’t really buying property management. They don’t want just property management. What they really want is safety and certainty. That’s what they’re hoping to buy. People don’t buy property management, they’re buying trust in you as a property manager and asking somebody to turnover the keys and give you everything, for some, is just too big of a risk. I love the idea of they’re being some sort of stepping stone in leading into this safety and certainty. How much safety and certainty do they have initially? It’s pretty low and if they can just hand you a little bit or a piece of this, then it would be very easy to transition them. A major component of business is retention and upsell. If you can retain them and you can upsell to them, then you’re significantly increasing lifetime value and you have this funnel of people coming into this pipeline that you can build a relationship with over time and you can get them into something bigger. Russell Brunson, this crazy marketer that some are saying, got this concept that I’m sure he got from somewhere else called the Value Ladder. The idea of the Value Ladder is that you need these different price points that get marginally larger that you start people with, You don’t really want to start people with a really big, high-ticket item. You usually need to start with something small initially, which usually the very beginning is something free, like offering something of free value, or free content, or free information and then it incrementally builds. This gives property managers a little bit more of a Value Ladder to step people and seduce people or convince people into full management. Dana: Yeah exactly. I think you’re spot on there, Jason, in the sense of life events change where people upsells do happen. But you rarely see people say, “I’m going for full service with someone I trust” to “Now, I’m managing myself.” Once they have already committed, they’re done. The only time that happens is if you dropped the ball and what’s important for you is to have the software, have the communication, have the processes, have the team in place, build your team in order to do that. You’re right. A lot of times, I see it with property managers and I see they have a call and the owner says, “Hey, I’m looking for a property manager,” and they go, “Okay great. Well here’s all the services that we offer, we’re end-to-end, we charge one month’s rent for leasing, we charge 10% of [00:43.46] for monthly rent to do everything, and we’ll take the keys. When is the good time for me to meet you at the property to see at?” and the owner’s like, “Woah, woah, woah.” Instead, you should [...] the conversation about, “Great, thanks so much for reaching out to me. What can I help you with? What’s the one thing that you hate with your property management? Is it maintenance? Is it doing your showings? What’s the one thing that just drives you insane that you want to do?” That will change your game and differentiate you because they’re giving that same exact price quote, that same exact spiel from everyone, and it doesn’t differentiate you from that perspective. Jason: Going back to that analogy of marriage and dating, a lot of property managers are like, “Hey, you might need some help with your property?” is the equivalent of saying, “Yeah, I might be interested in, maybe, connecting with you.” “Great, I’ll be moving in tomorrow, like, we’re together.” Dana: Yup. All the way like, “Here’s my contract, sign it. It’s annual, there’s no free trial, and there’s a huge termination clause.” For an owner, it’s like, “I haven’t actually, physically worked with you.” It’s like hiring an employee. If you worked with someone in the past, you’re like, “Okay, I’m ready to go,” but if you haven’t worked with them, you’re like, “I need to do these interviews, I need to do these background checks, I need to do these,” and you’re like, “I’m not even quite sure if they’re going to work out.” There’s this much larger barrier. As much as you can, avoid and take down that barrier really will help your business. Also, it goes the other way. You’re dating now but sometimes you want to tell the client after doing just the leasing for them, “I’m so glad you’re taking over the management,” and then they reach back out to you to do the leasing next time and you’re like, “I would love to do the leasing for you but I’m completely booked,” because they were a freaking nightmare to deal with. I never want to deal with them again. Jason: “Please call our competitors down the street. They would love to help you, we’re a bit overwhelmed right now.” Dana: All of the competitors think. I think the dating goes both ways because one of the things, Jason, I love about your show what you’ve said time and time again is, a lot of these people who are really stressed in property management, it’s because they have 10% of their clients or 150% of the time they’ve spent of overworked, overwhelmed on these properties and you probably shouldn’t be doing those ones. So. I think the dating goes both ways. Jason: Yeah. I tell clients all the time that sales and deals and contracts happen at the speed of trust and it’s that simple. I love that with using Hemlane, based on what you’re saying, what this allows you to do is to start that relationship with trust. Once you build that, it becomes very easy to upsell or to get them into a more committed relationship with you of doing more stuff with you once you earned that. Once you earned that, if there’s anything that they’ll need, they’ll be happy to use you to do that and you then have more opportunities. That’s all property management entrepreneurs need is more opportunities to build trust and the more opportunities they have, the better. It sounds like Hemlane is another channel or possibility for them to do that, that they may not have considered before. Dana: Absolutely. Great way to market from that perspective. Jason: Dana, it’s been awesome having you here on the show. How can people get in touch with Hemlane? How can these property managers that are listening get started with you guys? How do they sign up? Dana: If you’re interested in our partnership program, we don’t do just regular sign ups through our partnership page. Instead of going there, you can just email me, dana@hemlane.com. I’ll send that out to our partnership team. Brad will give you a call, schedule, and find some time to go through things with you. That’s for the partnership. You can also go to www.hemlane.com and from there you can click the try us for free. You can watch our videos and see what we offer as well, features everything in there, so you can see that as well if you’re interested in using our services. If you just have some questions on property management in general and you’re in this rut or whatever and you think there is some way that potentially we can get you out of that, we’re really happy to hear about that, too, but the fastest thing to do is email me dana@hemlane.com because I’m always on my email. Jason: Cool. Maybe this is the last question so, what is a hemlane? Where does the name Hemlane come from? Dana: Great question. We wanted something that had an international feel to it. We wanted something that was easy to say, easy to pronounce. DoorGrow, really easy to say, really easy to pronounce, two syllables. We wanted something that didn’t have any branding behind it. When we looked international, we basically took multiple languages for the word ‘home,’ and we went through and looked at ‘home’ in multiple different languages. Hem is house in Swedish, and then Lane is a path that divides others from other people. When you think of a path, you’re always looking to get ahead of others and differentiate. So, we put how it’s differentiation from that perspective together. We wanted to make sure that we didn’t have rental in it, or something that didn’t really have its own branding around it. What was funny is when we started Hemlane, it sounded like a horrible pair of cut-off pants like hemline, and everyone I would go to is like, “Do you have a clothing company?” and I was like, “No, it’s not a clothing company. It’s like the opposite.” Now, when you look up, Hemlane it’s all Hemlane, it’s all property management, but before that, it was a lot of just really bad pictures of people’s cut-off pants, hemlines, and stuff like that beforehand. Jason: Good. I love branding, so I love hearing about how people come up with the name and I love that there’s this meaning behind this, so it’s interesting. Well Dana, it’s been a delight having you here on the show, always fun to hangout with like-minded business people and entrepreneurs. I love that you’re helping the industry, you’re helping growth. I think this is a great fit to have you here on the show and I’m excited to see what success you guys create. Dana: Great. Thank you so much, Jason, for having me on the show. I love your show and I love the content that you have. Jason: I appreciate that. Cool. We’ll let you go. It’s really great having Dana on, so if you are a property management entrepreneur that wants to have doors, then maybe check out Hemlane, sounds like interesting channel for growth. If you’re struggling, you want to optimize your business, optimize your warm lead funnel, you’re tired of playing the game of SEO, pay-per-click, content marketing, social media marketing, paper lead services, it’s not working, you’re spending a lot of money, and you’re not getting the return on all that money, then you’re probably worse off than if you just not done the marketing in the first place. Those are the people that we would love to help. Reach out to us at DoorGrow and we might just blow your mind, and help you figure out how to target that 70% and grow your business. I had a really cool morning call this morning with Regis [...] one of our clients. I haven’t really connected much with him over the last year, but he dialed in our program, did what we said, and he had it over a hundred doors in just the last year, just by doing the stuff that I told him to do. All these success story were keep popping up and I probably should stay better connected but if you’re looking to add 100, 200 doors in the next year and you feel like growth, you’re losing more doors than you’re getting on right now due to the sell-off in the market, and you’re focused on cold lead advertising just trying to grow your business and it’s just not working, have a conversation with us at DoorGrow. We would love to help you out and our mission really is to transform this industry and help grow it. I believe this industry have massive potential to be as big as probably the entire real estate industry here in the US. There are a lot of rental properties and we’ve only scratched the surface in terms of growth. I’m excited to see what happens here in the future, so reach out. If you are watching us on Youtube, or you’re watching this, make sure to like and subscribe. I want to build up our Youtube channel and get our first 1000 subscribers. We’ve got, I think a few hundred there right now but I’d love to get to that thousand-dollar market subscribers and you will see these episodes first. You’ll be the first to be notified when we put these episodes out. We release them to Youtube as videos before they show up on iTunes. If you’re hearing this on iTunes, make sure to go to Youtube and subscribe to our Youtube channel to youtube.com/doorgrow. You load it from your phone right now. Do it and click subscribe. You’ll even start getting some notifications from Youtube in your browser occasionally when we pop up a new video and you’ll be excited and able to hear some of the latest and greatest material connected to property management industry and the growth. That is all for today, until next time everybody to our mutual growth. Bye, everyone. You just listened to the DoorGrow Show. We are building a community of the savviest property management entrepreneurs on the planet, in the DoorGrow Club. Join your fellow DoorGrow hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead, content, social, direct mail, and they still struggle to grow. At DoorGrow, we solve your biggest challenge getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today’s episode on our blog at doorgrow.com. To get notified of future events and news, subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow hacking your business and your life.

Christophe Primault is an entrepreneur-turned-VC. Although French, he co-founded GetApp, a leading discovery site for business software, in Barcelona in 2009. The company grew to millions in annual revenues and was acquired by Gartner in 2015, where Christophe spent two more years before moving to the investing world. He now works as Venture Partner at Paris-based VC firm Elaia Partners. Christophe continues to live in Barcelona and he's responsible for covering the Spanish market, having led Elaia's investment in Spanish location intelligence startup Geoblink. - In this episode, we talk to Christophe about the following topics: - How Christophe got started in the technology sector - How the idea for GetApp came about and the reasoning behind building a distribution channel for SaaS products - Building a salesforce from Barcelona in the late 2000s - How GetApp got to millions in annual revenues with less than €1 million in funding - How Christophe's has seen the Barcelona ecosystem in the past few years - Lessons learned from the sale of GetApp to Gartner - Why he joined Elaia and what kind of entrepreneurs and startups he's on the lookout for

Lauren Maffeo, software-as-a-service expert and senior content analyst at GetApp, provides some comforting answers to questions surrounding AI and machine learning. No, AI isn't after your job, but big changes are coming down the pipeline.

Links:  *GetApp articles *Talk at Women Techmakers Montreal 2018 *Twitter profile In this episode, we are talking to Lauren Maffeo a Technology writer and a diversity & inclusion advocate. Lauren talks about her transition into the tech sector with a liberal arts background. She explains why she chose to earn a certificate in AI for Business Strategy from MIT Sloan. Aspects of how shame plays a role in diversity and inclusion in STEAM fields. Listen to Lauren's interesting STE"A"M story.   

Bio: Lauren Maffeo has reported on and worked within the global technology sector. She started her career as a freelance journalist covering tech trends for The Guardian and The Next Web from London. Today, she works as a senior content analyst at GetApp (a Gartner company), where she covers the impact of emerging tech like AI and blockchain on small and midsize business owners. Lauren's research and writing have been cited by sources including Forbes, Fox Business, The Atlantic, and Inc.com. She has spoken at events including Gartner's Symposium in Florida, The Global Talent Summit at ETH Zurich in Switzerland, Women Techmakers Montreal in Canada, and Mashable's Social Media Day. In 2017, Lauren was named to The Drum's 50 Under 30 list of women worth watching in digital. That same year, she helped organize Women Startup Challenge Europe, which was the continent's largest venture capital competition for women-led startups. Lauren Maffeo holds a certificate in Artificial Intelligence: Implications for Business Strategy from MIT's Sloan School of Management. She has consulted and reported as a senior content analyst for GetApp, covering the influence of various emerging technologies, such as blockchain and artificial intelligence, on small to midsize businesses. Maffeo has extensively studied machine learning, natural language processing, and robotics. Maffeo discusses how the perception of AI can sometimes be that it is a monolithic entity devoid of humanity, but in fact, AI has a significant swath of use cases that make it ideal for many human-powered, customer service oriented businesses. Maffeo states that AI is often best when introduced alongside human workers to enhance the overall workflow. Many businesses state that they simply don't have the staffing necessary to implement AI projects, while others state that they have difficulty in defining their overall AI strategy. Still, other businesses state that they are unsure of how to get started with AI altogether. Ultimately, at current, AI is touted as a transformative tool, but hype aside, some businesses are simply struggling to understand how to best utilize it. The technology consultant outlines some of the aspects of AI that will become more advanced and specialized in the coming years, such as AI's social perception and context. While automation with AI will facilitate many industries, such as construction or other industrial types, Maffeo states that the perception of AI taking jobs from human workers is skewed. In fact, in many industries, it is a lack of available human workers that is spurring the advent of AI in certain workplaces. Maffeo discusses the potential impediments to complete implementation of AI in a wider scope. Cost would be an issue, but even before the consideration of cost, there are some other issues to consider. The topic of ‘use cases,' essentially knowing how AI can be used effectively, is a fundamental issue. The need for quality data scientists is also a critical issue—to regulate data in an AI system to ensure that it is healthy, unbiased data. Additionally, high-level architects that are capable of building networks become an issue simply because they are in demand but are not readily available. Maffeo provides further insight into some of the areas of AI that will proliferate. Innovations in advanced AI such as chatbots will be a growing industry in the coming years. Predictions indicate that as many as 10% of new IT hires will be tasked with writing bot scripts as chatbots become ubiquitous in online commerce. Machine learning will allow chatbots to interface with customers at an advanced level as chatbots can access a wealth of data about the user. And although current data demonstrate that the majority of people prefer a human interaction, as AI refines the chatbot experience the expectation is that users will acclimate to the advancing technology.

There are some women that GeekGirl keeps missing! Honestly, we have relationships with women entirely through social who we've never been able to meet! And Lauren is one of these awesome ladies! One of our first remote interviews, GeekGirl was delighted to be joined by Lauren from 'Over the Pond'. Lauren has done a fair bit - we're pretty darn impressed! Her career and studies have taken her around the world, and she has a clear love of travel. She started her career as a freelance reporter covering tech trends in London for The Next Web and The Guardian, and now covers the impact of tech trends like AI on small business owners for GetApp, a Gartner company. In 2017 she helped organize Women Startup Challenge - Europe's largest venture capital competition for women-led startups, and was named to The Drum's 50 Under 30 list of women worth watching in digital in 2017. She's also spoken at events and venues on three continents, including the British Embassy in Washington, DC, and The Global Talent Summit at ETH Zurich in Switzerland. We get her top tips for putting yourself forward and chasing the opportunities ahead of you! There's a load of great advice in here from Lauren and you can reach her on Twitter @laurenmaffeo.

Think about any task that would be easier to complete thanks to an app - it's almost certain that such app already exists. That's why today I'm presenting with Suzie Blaszkiewicz from GetApp an essential checklist of must-have applications every startup or young business should have!

There’s no such thing as perfection - yet it’s one of the biggest mistakes made by small businesses when implementing technology at the start of their entrepreneurial journey. Manu Jaffrin, COO & Managing Vice President GetApp explains that getting your product out to market with the current technologies in place is the best way to then iterate your offering. He says that waiting for everything to be perfect is a key error businesses make around the world. “When we launched GetApp in January 2010, it took us four months to develop it.  We launched it in January 2010.  The site was crap, but that was okay.  We got tons of feedback from the first users telling us, "This is good.  This is bad."  And we could really then focus the next iteration of the product.” No matter what industry you’re in, there is a technology solution available to help automate and iterate processes. So listen in as Manu share his insights into the world of technology and small business optimization.

Tony Faustino I Advise B2B Firms On Aligning Content Marketing, LinkedIn and SEO (Search Engine Optimization). Third party media sites quoting my expertise include: Inc.com, bitly.com, CIO.com, MarketingSherpa.com, allBusiness.com, NGData.com, GetApp.com, and WebsiteMagazine.com.21st Century Buyers Crave Educational Content That Informs Their Decision Making. As President and Founder of Faustino Marketing Strategies LLC, my mission is to advise my clients how to market and promote their expertise on The Internet so their buyers find, learn about and purchase their services.Help Your Buyers By Educating Them. Today's B2B buyers invest in organizations, services, or products they trust. They invest significant time in online research during the initial stages of a buyer journey or consumer journey. + Help buyers solve their problems and earn their trust.+ Publish content showing how your approach addresses their problem(s). + Show your buyers how you think. I write about how The Internet reinvents content marketing and corporate strategy in my personal blog: Social Media ReInvention (www.socialmediareinvention.com). My advisory experience as a marketing and corporate strategist spans organizations from early stage startups to The Fortune 500. My content marketing experience includes (but is not limited to) inbound and digital marketing activities focusing on buyer persona profiles, relationship building with influential bloggers, media writers and thought leaders, selecting social media channels, and writing / blogging to educate current and prospective buyers.I integrate content marketing tactics with search engine optimization (SEO), search engine marketing (SEM: Pay-Per-Click / PPC advertising), and inbound link process improvements using SpyFu Competitive Intelligence Tools.Converse with me in real-time communications via Twitter (@tonyfaustino), Facebook (Social Media ReInvention Blog), and Google+ (+TonyFaustino).   Ted Prodromou (pro dro mo) is America’s leading LinkedIn coach and the #1 best selling author of The Ultimate Guide to Linked In For Business. To get a free copy of his book simply register at www.tedprodromou.com. On the podcast, Ted brings together some of the top LinkedIn minds in the country to share with you how they grow their businesses using LinkedIn and how you can, too.   Powered by Seth Greene: a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee.  Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Webinar at http://www.UltimateMarketingMagician.com

Yvonne A Jones is an Online Marketing Strategist & Small Business Mentor who is passionate about delivering excellent client care and customer experience.  She believes that rather than focusing on customer service, businesses should focus on making every contact with their clients and customers an enjoyable experience. She was recognized in 2012 by GetApp.com as "One of the Top 10 Most Influential Customer Service Experts to Follow." In July 2013, she was listed on HuffingtonPost.com as one of "The Top 100 Most Social CustServ Pros on Twitter." Her clients call her "The Queen of Business Breakthroughs."Website: http://yvonneajones.com/Facebook: https://facebook.com/YvonneAJonesFacebook Business Page: http://facebook.com/SocialMediaandCustomerServiceLinkedIn:  http://linkedin.com/in/YvonneAJonesTwitter:     http://twitter.com/YvonneAJones

Yvonne A Jones is an Online Marketing Strategist & Small Business Mentor who is passionate about delivering excellent client care and customer experience.  She believes that rather than focusing on customer service, businesses should focus on making every contact with their clients and customers an enjoyable experience. She was recognized in 2012 by GetApp.com as "One of the Top 10 Most Influential Customer Service Experts to Follow." In July 2013, she was listed on HuffingtonPost.com as one of "The Top 100 Most Social CustServ Pros on Twitter." Her clients call her "The Queen of Business Breakthroughs."Website: http://yvonneajones.com/Facebook: https://facebook.com/YvonneAJonesFacebook Business Page: http://facebook.com/SocialMediaandCustomerServiceLinkedIn:  http://linkedin.com/in/YvonneAJonesTwitter:     http://twitter.com/YvonneAJones