Podcasts about muscle milk

American nutritional food company

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Best podcasts about muscle milk

Latest podcast episodes about muscle milk

My First Million
Just found out my neighbor's business sold for $450M

My First Million

Play Episode Listen Later Jan 14, 2025 61:27


Get our Business Monetization Playbook: https://clickhubspot.com/monetization Episode 668: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about the story behind Muscle Milk, Scott Galloway's bet against FTX, and how Bill Ackman spent $460M in 4 hours.  — Show Notes:  (0:00) The untold Muscle Milk story (16:41) Timelines of your heroes (19:43) Having a social agenda (22:29) Shaan pitches Sam a business (38:58) Scott Galloway buys FTX claims (47:17) The value of having a too hard pile (55:18) Bill Ackman spends $460M in 4 hours — Links: • Muscle Milk - https://www.musclemilk.com/  • Flavor Insights - https://flavorinsights.com/  • Hormel - https://www.hormel.com/  • Arfur Rock - https://x.com/ArfurRock  — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it's called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Sweat Equity
How to Create Cult-like Customers in 36 Mins

Sweat Equity

Play Episode Listen Later Nov 5, 2024 36:27


In Episode 52, we dive deep into what it takes to create a brand with a cult-like following. Alex breaks down the four essential pillars of brand loyalty: values, story, community, and characters. Starting with the importance of clear values and a strong brand story, we share examples of companies like Seed, Yeti, and Muscle Milk and how their origin stories connect deeply with their audience. Next, Brian dives into brand lore, and how your brand cause lore to tell a brand story. This episode is packed with insights on creating a loyal customer base, with actionable tips on building long-term brand success. Don't miss it!Don't forget to subscribe, share, and support our journey to hit 10,000 subscribers before the year ends!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Accumulate Health
Nutrition For Young Athletes | What to feed kids to maximize their performance and health

Accumulate Health

Play Episode Listen Later Oct 7, 2024 12:54


In today's episode, we're talking about how to keep your child "in the game". Most kids are consuming licorice, pizza pockets, school lunches, Gatorade, Prime energy drinks, Muscle Milk and Premier protein drinks. If you want your child to have the strongest bones, the best reaction time, the quickest first step, to possess calm in the midst of chaos, you have to fuel them nutrient dense food rather than food-like substances that are stripping them of resources with each bite. Let's talk about what to feed kids to maximize their performance and overall health.   -------- ➡️Healthy Meals Made Easy PDF Ask your lifestyle health questions on social media, tag @drwholeness and use #accumulatehealth. -------- Connect with Dr. Matt online:

OpenMHz
10-32 at 329 Wyckoff Ave

OpenMHz

Play Episode Listen Later Aug 24, 2024 3:21


Sat, Aug 24 1:50 PM → 2:04 PM Male stealing Muscle Milk from Planet Fitness apprehended at MyrtleGrove Radio Systems: - NY NYC NYPD

The Mecka Cast
We're talking about Supplements

The Mecka Cast

Play Episode Listen Later Aug 5, 2024 74:29


David, Sarah, and Dylan dive a little deeper into supplements. They discuss the benefits they can provide, possible negative effects, and how you need to be your own experiment. They discuss if, when, and why timing of supplements would be a factor, and give a few small shout outs to some of our preferred supps and brands. Mentions: Music by Matthew May @biolayne @m2performancenutrition LMNT, Muscle Milk, Whey Protein, Creatine, Magnesium, Multivitamins, Green Powders, and True Nutrition Customized Supplements. Recommendations: Dylan: Try Creatine David: Follow @breadbasket303 Sarah: Drink @drinklmnt

Top Of The Game
046 Nick Graham| simple and complex

Top Of The Game

Play Episode Listen Later Jun 5, 2024 18:20


NICK'S BIO Between growing up in a northern England rural town to leading global insights and analytics for one of the most successful consumer products companies in the world – a lot happens. This is the case for Nick Graham, a remarkable student of human behavior, societal trends and consumer taste. Nick studied History & French at Oxford University which somehow led him to start a career in the world of marketing, first as an advertising planner at GCI Media then InterPublic Group, pivoting later to brand & innovation strategy at Clear, the M&C Saatchi's strategy division. That foundation led him to spend almost 10 years at PepsiCo where he led insights and analytics for the company's global beverages business followed by running insights & analytics for the US business unit of the consumer products giant. He oversaw the reinvention and redesign of the Pepsi brand as well as the company's strategic shift to new categories like sparkling water (Bubly with $100 million in 1st year sales), energy drinks (Rockstar), protein/sports drinks (Muscle Milk), coffee & tea (Starbucks partnership). He is currently Senior Vice President and Global Head of Insights & Analytics at Mondelez International (“Snacking Made Right”). The company's brands include Oreos, Chips Ahoy, Clif Bar,  Wheat Thins, Cadbury, Milka and Ritz Crackers. His focus, a big one:  transforming the function, integrating data science, AI and behavioral economics to help the business understand the shifts the company needs to make to meet future consumer demand.  We talk about marketing, brands, human behavior, innovation, artificial intelligence and the fact that humans innately try to achieve balance in life - including the spectrum of what we consume to nourish ourselves. There is a place for kale salads and probiotics as well as the indulgence and satisfaction that comes with opening an Oreo cookie, licking the frosty cream and chomping on the chocolaty cookie goodness - a source of much debate around the world. NICK RELATED LINKS Profile LI Snacking is King - Fortune Gen Z Trends - Yahoo The Path - Ipsos GENERAL INFO| TOP OF THE GAME: Official website: https://topofthegame-thepod.com/ RSS Feed: https://feed.podbean.com/topofthegame-thepod/feed.xml Hosting service show website: https://topofthegame-thepod.podbean.com/ Javier's LinkTree: https://linktr.ee/javiersaade  SUPPORT & CONNECT: LinkedIn: https://www.linkedin.com/showcase/96934564 Facebook: https://www.facebook.com/profile.php?id=61551086203755 Twitter: https://twitter.com/TOPOFGAMEpod Subscribe on Podbean: https://www.podbean.com/site/podcatcher/index/blog/vLKLE1SKjf6G Email us: info@topofthegame-thepod.com   THANK YOU FOR LISTENING – AVAILABLE ON ALL MAJOR PLATFORMS

the Joshua Schall Audio Experience
Simply Good Foods Company Acquires OWYN | Convenient Nutrition Category Implications

the Joshua Schall Audio Experience

Play Episode Listen Later May 6, 2024 16:14


41 months after I posed the original question, The Simply Good Foods Company has finally given me the answer I've been waiting for! So, I've been alluding to this “eat or be eaten” phase of The Simply Good Foods Company for the last 3.5 years. But only a few days after posting that January 2021 Simply Good Foods prediction, the company released its first quarter earnings report and then-CEO Joe Scalzo dropped some details on the conference call that I turned into another more detailed prediction mostly exploring plant-based protein convenient nutrition names...one of which was a relatively under-the-radar brand named Only What You Need (OWYN). And for those that haven't seen last week's headlines yet (and are confused by all that previous information), The Simply Good Foods Company announced that it had entered into a definitive agreement under which it will acquire OWYN for $280 million in cash. For my finance people that enjoy knowing the deal specifics, that purchase price represents a multiple of approximately 2.3x estimated 2023 net sales and 13.3x estimated adjusted EBITDA, including run-rate synergies. Seeing the gap in the protein beverages market, OWYN was created in 2017 to delivered enough plant protein and the right combinations of amino acids for muscle building and repair…plus enough calories to provide sustainable energy during workouts and training. In that same year, CPG legend Jason Cohen and longstanding partner Clearlake Capital invested in OWYN and helped fill key management positions with people who had deep industry experience…one of which, Mark Olivieri, was arguably the most impactful. He led brand marketing that evolved the brand purpose of OWYN to stand for truth and transparency and positioned OWYN as not just another plant-based option, but as a riskless plant-based option. He built a strategic narrative around the belief that the detrimental health impacts of over-claiming and under-testing is not just a marketing issue, but also is a social issue. Mark Olivieri would eventually become President and then CEO in August 2021, leading them through a few key investment transactions, and staying true to that quest to fuel bodies with cleanest nutrition…thus turning OWYN into a powerhouse brand across multiple sales channels, product formats, and pack types. In fact, within the last 52-week period ending March 24, 2024…OWYN is the fastest growing RTD protein shake brand in the market (growing 10 times more than the categorical average). Why I said OWYN “gets slept on” too much within the protein category is they are in the early phase of building a truly distinctive brand that has increasingly, mainstream appeal with a highly engaged, passionate core customer. But the remaining part of this content piece will focus on why (beyond the brand strategic narrative stuff that) I thought OWYN was a strategically compelling M&A opportunity way back in 2021 and why Simply Good Foods finally saw the light now...and then what does this mean to the convenient nutrition competitive landscape (Should market leaders like Premier Protein, Fairlife/Core Power, and Muscle Milk be nervous?) FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

The Bullhucker Podcast
Episode 165 Dusty Johnson. Muscle Milk.

The Bullhucker Podcast

Play Episode Listen Later Apr 30, 2024 70:34


https://www.bullhucker.com/​ https://www.facebook.com/brushemporiumandpizzaporium https://www.dustyforcolorado.com/ The Bullhucker podcast is a show where we bring on a guest who will tell 3 stories about their life. The kicker is….only two of the stories are true. Our two hosts try and figure out which one is not true or as we call it…The Bullhucker. Dusty comes on and tells us 3 stories about muscle milk, almost getting shot on local foreign soil and protecting family.

the Joshua Schall Audio Experience
Protein RTDs: ISOPURE ✅ Optimum Nutrition ❌ | GPN Digital Strategy | Glanbia 2023 Full-Year Update

the Joshua Schall Audio Experience

Play Episode Listen Later Mar 1, 2024 15:19


Sometimes when you're looking for billion-dollar opportunities…you can easily overlook those little details that can change everything. In last quarter's Glanbia content, you might have noticed my irritation growing because over the inability of Optimum Nutrition to have a protein RTD offering that's competing closely with the likes of market leaders…Premier Protein, Fairlife/Core Power, and Muscle Milk. But maybe I was looking at this problem from the wrong angle…maybe the answer to competing in the growing protein beverages market is through ISOPURE. But you might be asking why hasn't ISOPURE been successful to those massive levels either yet? And in this content I'll explore that...and more! Glanbia Performance Nutrition is one of two wholly-owned segments of Glanbia plc (LON:GLB), a multibillion-dollar global nutrition company. The brands in the Glanbia Performance Nutrition portfolio include; Optimum Nutrition, BSN, think!, Isopure, Amazing Grass, and SlimFast. I'll use the recent earnings report, earnings call, and associated news to update you on how Glanbia Nutritionals and Glanbia Performance Nutrition is performing against the complex operating environment. Glanbia Performance Nutrition had 2023 full-year revenue of $1.8 billion, which was an increase 4.8% compared to last year. The brand portfolio continued to have strong pricing power in the market (with it being up 5.4%), but volume was down 0.6%. Additionally, I'll dive deeper into Glanbia Performance Nutrition geographical and product categorial performance (performance nutrition, healthy lifestyle, and weight management). BTW I'm thinking about the creation of a change.org petition for the Glanbia Performance Nutrition division name to be amended to The Optimum Nutrition Company. This one brand alone now accounts for 62% of the total GPN revenue. In 2023, Optimum Nutrition had 17% growth coming from both pricing and volume gains…and U.S. market retail consumption growth in tracked channels was 13.7% over the 52-week period ending December 31, 2023. Additionally, Optimum Nutrition generated over $1.1 billion in revenue in 2023...which makes it the number one sports nutrition brand in the world and also the top sports nutrition brand in 18 different countries. Finally, I talk through a collection of hot takes or things I'm left pondering about Glanbia at this current time. These include where the struggling legacy brand SlimFast sits inside of an evolving weight management category that has seen huge spikes in GLP-1 drugs (e.g. Ozempic, Wegovy, etc.), the think! protein bar brand (which has regained sales momentum after the “Great Shutdown” period) will see an exciting licensing partnership come sometime later this year, and why I think Glanbia is addressing the growth opportunity within the digital channel in the incorrect manner. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

SHIRT SHOW
Navid Sarfaraz | Syndicate Screen Print | Shirt Show 193

SHIRT SHOW

Play Episode Listen Later Feb 19, 2024 108:58


Honored to have spent our Valentine's Day with Navid at Syndicate, who is currently working through a new press install. Of all the people he could have gone on a date with, he chose us, and the conversation that followed was sweeter than any heart shaped candy on the market. Navid has come a long way from embroidering for 50 cents an hour, and we're proud to help share his story which is sure to inspire. Topics of discussion include: Muscle Milk, breakfast at lunch not brunch, hot market printing, Shirt Show Spring Break, the ideal amount of press heads, garment decoration in prisons, going from embroidery to screen printing, the unbearable weight of a chameleon, when or when not to give advice, Super Bowl commercials, and experiential marketing.

the Joshua Schall Audio Experience
[MONDAY MINUTE] Didn't Muscle Milk Learn This Lesson Already? | Muscle Milk Plant Protein Shakes

the Joshua Schall Audio Experience

Play Episode Listen Later Jan 15, 2024 0:50


Milk is a liquid produced by mammals, and a plant, as I'm sure y'all realize, is not a mammal. Big Dairy is paying me to say that plant milks are HAHA just kidding. But the controversy around this nomenclature isn't new. In fact, twelve years ago…the FDA even issued a warning letter to Cytosport about the fact that their flagship protein supplement, Muscle Milk, contained no actual milk. Hold on though because this content is about to get really meta. PepsiCo just announced that it is bringing Muscle Milk into the plant-based category. And I got an early chance to try these Muscle Milk Plant Protein Shakes at the NACS Show. Regardless of what I thought about the liquid…is Muscle Milk setting itself up with a Groundhog Day situation? FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

the Joshua Schall Audio Experience
Keurig Dr Pepper (KDP) and Premier Protein Deal Prediction | DSD Must Embrace Protein Beverages

the Joshua Schall Audio Experience

Play Episode Listen Later Dec 31, 2023 15:14


What happens when you combine the number one brand in the convenient nutrition category, a sales channel revenue diversification opportunity with 150K U.S. locations, and a beverage portfolio that's recently shown an affinity for strategic partnerships? If you're an avid follower of my quarterly content that analyzes the performance of the functional CPG brand portfolio BellRing Brands (NYSE: BRBR), that introductory word problem might sound vaguely familiar. And that's because at the very end of last month's video, I stated Keurig Dr Pepper (NASDAQ: KDP) needs to consider entering into a strategic sales and distribution partnership with Premier Protein. The protein beverage U.S. market size is estimated to be somewhere just north of $6 billion. Outside of private label penetration, the top five largest protein beverage brands in the U.S. market would be Premier Protein, Coca-Cola owned tag team of Core Power and Fairlife, Ensure (owned by Abbott Labs), Boost (owned by Nestle), and Muscle Milk (owned by PepsiCo). If you look at the entire protein beverages market, multipack SKUs drive the bulk of the sales activity...but I'm not sure that's ideal long-term from a consumer or market outlook perspective. When you hear players like Premier Protein talk about how the protein beverages have less than half the household penetration of protein bars, it's used to signal a huge long-term growth opportunity. While I agree with this…you also must realize a key driver of that is the consumer cost of entry. How can brands like Premier Protein create a lower cost of entry for consumers to trial protein beverages? They need to embrace a DSD distribution strategy. With stating that…I'm also acknowledging that's easier said than done, and it's a two-way street that requires more of the DSD distribution network to embrace the protein beverage category. I've been publicly predicting KDP needs to get more protein beverage exposure since October 2021. It's that 26-month-old YouTube video that's a bit of a cult classic within the beverage CPG space because it correctly predicted the Nutrabolt/C4 Energy deal, the La Colombe deal, and the Athletic Brewing investment. Protein was mentioned as one of the five beverage categories KDP needed to invest in over the next three years, but I didn't predict Premier Protein as the conviction M&A target. In fact, it was the only beverage category I didn't give a prediction because I thought protein input type created too much strategic optionality. But with KDP CEO changes upcoming in 2024, I've adjusted my previous thoughts. KDP typically seeks out sizable deals that are more complex, resulting in portfolio expansion and distribution scale. As an example, when KDP did deals for C4 Energy, La Colombe, and most recently Electrolit to fill category white spaces…those new brands create more scale and expand the KDP portfolio, which makes its capabilities become stronger. So, its drop sizes get bigger, merchandizing gets more impactful, KDP can service each store more frequently, and its commercial relationships tighten. One of the biggest areas of impact from these recent deals has been in the convenience channel. Sounds like just the thing that Premier Protein can benefit from…and they're also the type of brand that can help feed the KDP flywheel, right? FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

The Bro Monroe Show
Ep. 72 I Don't Remember with Mike P aka Googlez aka Muscle Milk Mike

The Bro Monroe Show

Play Episode Listen Later Dec 14, 2023 77:06


Episode 72 I Don't Remember with Mike P aka Google aka Muscle Milk Mike We get into some stories including some Big Lou's Happy Hour, Ending up on FitFam, UTEP, Tailgates, Bar Hopping and more wild stories. If you like our dope stuff, please tune in and share with your fellow friends! We talk about all the madness that does on in our lives. Make sure to share, like, comment and repost! Tell your Tias to listen in. Don't be shy and listen to this everywhere! Thanks to Downtown Drew and Miles P. for the work. Come for a drink, stay for the laughs! Thanks for tuning in to the ruckus. Share with your Sanch@s! Make sure you rate our show to get more exposure We are on YouTube so make sure y'all like and subscribe! Follow us on instagram @bro.monroe.show https://linktr.ee/three1media

Actors With Issues, with Juan Ayala
202. Bibin Shrestha, commercial actor

Actors With Issues, with Juan Ayala

Play Episode Listen Later Dec 1, 2023 27:21


Born and raised in New York City, actor Bibin Shrestha moved to Los Angeles within the last few years and soon found success working in commercials, booking campaigns for brands like Starbucks, Blue Diamond Almonds, Muscle Milk and Maruchan, to name a few. Bibin delves into some of the discoveries he made during the pandemic about pursuing an acting career, the many lessons learned along the way, and (the different approaches to commercial auditions vs auditions for film and television.) “You have to know who you are. You use yourself all the time as an actor when you're working on a project, creating something but outside of acting, who are you? That was a major question that I'm always asking myself outside of the industry. That took living my life a bit more, not just staying in classes, and that made me understand my own needs and what I want to do, and what's important to me. I realized how important family is and finding something outside of acting that is important to you.”

Green Queen Future Food Weekly LIVE
Meat-Free Gets Top Billing at Mickey D's, Downside at Upside, Alpro Gets a Facelift, and Muscle Milk Sends a Major Plant-Based Signal

Green Queen Future Food Weekly LIVE

Play Episode Listen Later Sep 20, 2023 32:46


Coast Mornings Podcasts with Blake and Eva
9 - 14 - 23 KELLY'S INSPIRING REUNION AT THE GYM AND MUSCLE MILK

Coast Mornings Podcasts with Blake and Eva

Play Episode Listen Later Sep 14, 2023 5:40


9 - 14 - 23 KELLY'S INSPIRING REUNION AT THE GYM AND MUSCLE MILK by Maine's Coast 93.1

The Plant-Based Morning Show
How Strict Should You Be with Kids' Diets, Our Oreo Preferences, Meat Dishes Dominate Mainstream Newspaper Recipe Sections

The Plant-Based Morning Show

Play Episode Listen Later Sep 13, 2023 42:51


Tuesday, September 12th — In this episode we talk about: Meal planning and how strict to be with kids' diets Weather report: Muscle Milk introduces plant-based versions, food labeling law win in South Africa, La Vie launches new vegan ham and crowdfunding campaign, Islamic scholars say cultivated meat could be halal, Planted partners with Forest Green Rovers vegan soccer club, Smuckers acquires Hostess Meat Dishes Dominate Recipe Sections of Mainstream Media (https://www.greenqueen.com.hk/recipe-media-meat-based-recipes-dominate-us-uk-food-publications-vegan-dishes/) Tune in live every weekday at 11am to watch on YouTube or on Instagram (@plantbasedmorningshow and @nomeatathlete_official), or watch on Twitter or Twitch! Follow @plantbasedmorningshow, @realmattfrazier, and @itsdoughay for more.

The Connor Happer Show
June 23 – Segment 10 – Josh Drinks the Muscle Milk & Honey

The Connor Happer Show

Play Episode Listen Later Jun 23, 2023 3:58


Hockey Dad brings Producer Josh the Muscle Milk and Honey he requested. Then imitates LSU Pitcher Paul Skenes pre-game routine.

Taste Radio
How OWYN Went From DTC Upstart To An $85M Omnichannel Giant Killer

Taste Radio

Play Episode Listen Later Apr 4, 2023 37:34


Founded by professional athletes, OWYN is rooted in the concept that vegan and allergen-free ingredients are “only what you need” from protein and sports nutrition beverages. But what do challenger businesses need to disrupt legacy categories and outperform the brands in those spaces? According to OWYN CEO Mark Olivieri, great taste and great data. Launched in 2017, OWYN markets a core five-SKU line of RTD protein shakes made with 20 grams of plant-based protein, a “Pro Elite” line made with 35 grams of protein, and zero-sugar meal replacement beverages and protein powders. OWYN debuted as a DTC brand and has since adopted an omnichannel sales strategy emphasizing brick and mortar retail. The shift in focus has paid dividends. OWYN is carried by Kroger, Publix, Target, Walmart and Whole Foods and is outselling protein stalwarts, including Muscle Milk, according to SPINS data. The company is projecting $85 million in 2023 revenue and is on track to generate $350 million by 2025. In this episode, Olivieri, who has risen in OWYN's ranks from SVP of marketing to president and eventually its CEO, discussed the important role that data has played in the brand's growth and trajectory, how the company sources and implements a variety of information and insights into its business strategy, what he attributes to success at driving repeat purchase and how he identifies and evaluates the brand's primary competitors. Show notes: 0:46: Interview: Mark Olivieri, CEO, OWYN – Olivieri sat down with Taste Radio editor Ray Latif at Expo West 2023, where the OWYN CEO explained his belief that “the next billion dollar nutrition beverage brand has been found,” why much of the brand's growth in recent years has taken place under the radar and lessons and from working with large retailers and DSD distributors. He also discussed the company's data strategy and its investment in store level, category and consumer insights and how OWYN attempts to learn from and replicate successful sales, merchandising and marketing initiatives. Brands in this episode: OWYN, Orgain, Vega, Vital Proteins

The Full Go with Jason Goff
Covering the Too-Hot Bulls With K.C. Johnson and Chatting With Chicago Legend Candace Parker | Ep. 222

The Full Go with Jason Goff

Play Episode Listen Later Mar 22, 2023 66:48


The Bulls are on a roll and are one of the hottest teams in the NBA. Who better to discuss the streaking Bulls than K.C. Johnson, NBC Sports' Chicago Bulls insider (2:26)? He breaks down their three-game winning streak, how the offseason may go for the Bulls (18:35), and more. Next, two-time WNBA MVP and WNBA champion Candace Parker joins the show to discuss her partnership with Muscle Milk, her experience playing for the Chicago Sky, being a part of the 'NBA on TNT' broadcast crew, and her expectations for the upcoming season with the Las Vegas Aces (47:41). Host: Jason Goff Guests: K.C. Johnson and Candace Parker Producers: Steve Ceruti, Jessie Lopez, and Tony Gill Learn more about your ad choices. Visit podcastchoices.com/adchoices

How To Become A Personal Trainer
Episode 100, Clips Nation, Coaching Burnout, Motivation 101, and More

How To Become A Personal Trainer

Play Episode Listen Later Dec 6, 2022 54:52


In this episode (episode 100!), we talk about our "clips nation" strategy, how to deal with (and overcome) coaching burnout, the science of motivation, and more. We hope you enjoy this episode and if you'd like to join us in The Online Fitness Business Mentorship, you can grab your seat at https://www.fitnessbusinessmentorship.com Thank you! -J & M Check out the graphic mentioned about the cycle of motivation by clicking here WATCH this episode on YouTube: https://youtu.be/o1MgIpbpL6w TIMESTAMPS: (00:00) — THANK YOU to everyone who has listened and supported us for these first 100 episodes! (03:17) — Introverts vs extroverts (10:32) — Delegation in business and doing the sh*t you don't want to do (15:33) — What do you do when you feel burned out coaching and you've lost your passion for fitness? (24:16) — Dealing with clients who "don't want to think about food" (30:38) — Muscle Milk the G.O.A.T.? (35:37) — Mike's favorite game is BACK, baby (by popular demand) (37:59) — Authenticity (40:43) — How to get motivated to eat healthy and exercise (48:37) — How long should your social content be? (50:14) — What types of content do we consume the most? (53:58) — Wrap-up You can find a full transcript of this episode by clicking here Follow the show on social: Instagram - https://www.instagram.com/personaltrainerpodcast/ TikTok - https://www.tiktok.com/@personaltrainerpodcast/ Check out our new book 'Eat It!' at https://www.eatit-book.com If you have any questions you'd like to have answered on the show, shoot us an email at info@fitnessbusinessmentorship.com If you enjoyed the episode, we would sincerely appreciate it if you left a five-star review. Join our email list & get our FREE '30 Ways To Build A Successful Online Coaching Business' manual: https://bit.ly/30O2l6p ---- Post-Production by: David Margittai | In Post Media Website: https://www.inpostmedia.com Email: david@inpostmedia.com © 2022 Michael Vacanti & Jordan Syatt

Go Big To Give Big
034: Jennifer Cohen | Living a Bigger, Better, and Bolder Life

Go Big To Give Big

Play Episode Listen Later Dec 5, 2022 38:10


Welcome Back to Go Big to Give Big Podcasts with Randy Molland and Steve Arneson. Today we are joined by Jennifer Cohen! Jennifer Cohen is a best-selling author, brand strategist, international speaker, and educator with a specific focus on building healthy habits to drive positive behavioral change. She has been mentioned as one of the "100 Most Influential People in Health and Fitness" by Greatist and is currently ranked #16 "Most Impactful Fitness Entrepreneurs" by Web MD. She is the CEO of Suprema. It provides guidance, management, strategic and advisory services for individual and corporate brands, both emerging and large. Some of her clients include Weight Watchers, KIND bar, Tru Niagen, Muscle Milk, Tonal Gym, and Loews Hotels.Jennifer was also the co-founder of Hot 5, a very popular fitness App that was ranked #1 in the Apple App store and acquired by Weight Watchers in 2016.  She took her wealth of knowledge to center stage when she was invited to deliver her signature “10% Target” as a TED talk, which has garnered over 3 million views in only a few short months. Jennifer is also a best-selling author. Her audience is waiting with bated breath for her much anticipated fourth book, slated for release in the winter of 2022.With all of her achievements, the one closest to her heart is being the co-founder of The Good Human Foundation, which hosts the annual star-studded “Babes for Boobs” bachelor auction supporting breast cancer research and treatment.Jennifer resides in Los Angeles, California with her husband and their two little superstars, Dylan and Sydney.Highlights:  [00:00 – 09:45] Jennifer Cohen: Living a Bigger, Better, and Bolder Life• Jennifer Cohen is a Canadian entrepreneur focused on fitness and entrepreneurship, who has been successful in multiple industries.• Jen shares the story of how she took advantage of the opportunity that launched her career as a writer when she received an unexpected email.• Her philosophy is "never let an opportunity just pass you by." This mindset has led her to success in multiple areas of her life.[09:45 - 15:41] Being Prepared for the Opportunities in Life• Jennifer explains why she usually gives before she asks for something and how this ethic allowed her to connect with so many opportunities.• After that email, she got connected with the editor of Forbes, she pitched an idea for a fitness article in the biggest business magazine in the world.• The article went viral and Jennifer was able to connect with other people in the industry as a result.[15:41 - 23:14] What Does it Mean to be Better, Bigger, and Bolder?• Being Better, Bigger, and Bolder is about getting the things we want, no matter the circumstances. It is about how we take our chances and opportunities to get something we want.• Practicing boldness is a skill that can be improved with practice. It requires momentum, being involved in the things that you want in life opens doors for you to explore other opportunities.• It is better to fail 90% of the time than not do anything. That is why Jennifer explains to us why being in motion is crucial.[23:14 - 30:07] The Boldness of Helping Others • Jennifer talks about how and why she created the Good Human Foundation, to auction off men for dinner dates to raise money for breast cancer awareness.• The cause, called “Babes for Boobs”, has been successful in raising money and has given away a great amount of support not just for breast cancer centers but for other cancer-related illnesses.[30:07 - 33:54] The Power of Gratitude• Jennifer discusses the concept of gratitude and how it can be practiced in everyday life• Jennifer shares on how guidance can impact someone's life and tells a story of how she impacted a girl by being a sister to her.• Jennifer reflects on the importance of giving back to others. [33:54 - 36:35] Quick Questions • Brag about one charity you like: City of Hope and Make a Wish Foundation.• Who inspires you with their giving: A real estate guy, who's friends with Jennifer.• What's the best way to practice being bold: Practice by doing little things in life, such as asking the waiter for dressing on the side with your salad or calling your phone's service provider for a better plan.• What is the first thing that you think of when you hear Go Big to Give Big: The Go Big to Give Big podcast.• In one word, describe the feeling you get when you give: Good.• Do you believe that money can buy you happiness: No. It can provide comfort in some things in life but money can still make you feel lonely or insecure. [36:35 - 38:10] Closing Segment·        Reach out to Jennifer Coheno   See the links below ·        Final wordsTweetable Quotes “Practice the only way to get better at being bolder and asking for what you want? Is starting to do it and practice it day in, day out. You're not gonna get better at anything if you just think about it in your head and not put any action behind it.” - Jennifer Cohen “You have to take a shot […] You gotta like seize the opportunity as you see them, and not just be afraid to take action.” - Jennifer Cohen“It shows people that anybody can have anything, or get anything, or do anything if they want it bad enough”. - Jennifer Cohen _____________________________________________________________________Connect with Jennifer Cohen by visiting her website at https://www.jennifercohen.com/ or by following her on Instagram, TikTok, and LinkedIn CONNECT WITH US! Join our Facebook Group LIKE, SHARE, AND SUBSCRIBED! Listen to the Go Big To Give Big Podcaston different platforms. Apple Podcast Amazon Music Spotify Castro For more information you may visit: gobigtogivebig.comhttps://thereinvestors.caAdvertising Inquiries: https://redcircle.com/brands

Liquidity & Liquor
Episode 12 - Jen Cohen | How to Outperform Everyone With Habits & Hustle

Liquidity & Liquor

Play Episode Listen Later Nov 28, 2022 101:00


► More Episodes https://linktr.ee/liquidityandliquor ► About The Guests Jennifer Cohen is the confluence of a brand builder, a habit hacker, and a fitness fanatic. Jennifer has featured on Good Morning America, The Dr. OZ Show, Yahoo, People, and several other renowned media outlets. A best-selling author, brand-strategist, international speaker, and educator, Jennifer was also named among the “100 Most Influential People in Health and Fitness” by Greatist and “Most Impactful Fitness Entrepreneurs” by Web MD. Currently, Jennifer is the CEO of Suprema Fitness that launched its first platform in partnership with Ryan Loche called Loch'd in training. Jennifer also serves as the brand strategist to globally-renowned brands, such as Weight Watchers, Muscle Milk, KIND Bar, Tonal Gym, LOEWS Hotel, Tru Niagen, etc. Jennifer is also the writer of three best-selling books: No Gym Required - Release Your Inner Rock Star, Strong is the New Skinny, and Badass Body Goals. A guest lecturer at prestigious institutions such as the University of North Carolina at Chapel Hill, Columbia, and Pennsylvania's Wharton School of Business, Jennifer is also the host of one of the fastest-rising podcasts: Habits and Hustle. ► Show Links https://www.instagram.com/therealjencohen ► Talking Points 0:00 - Intro 2:18 - Habits and hustle. 7:26 - You get (and keep) motivation. 13:23 - Making fitness a part of your life. 16:15 - Do something that you're passionate about. 25:08 - Don't put the onus on someone else to say “no”. 31:27 - How to disrupt an industry if you don't know. 37:09 - Be bold and chase what you want, not what you get. 41:25 - The Chinese Farmer's Wild Horse Story. 50:59 - You never know how one thing is going to affect your life. 57:50 - The difference between a winner and a loser is how long you stay committed to what you're trying to do. 1:04:09 - If you want to build a passionate community, it's not about the size of your community, but the passion of the community. 1:15:12 - What's the difference between long-form content and short form content? 1:22:20 - Why starting a podcast is so important. 1:32:35 - What are the top 5% of problems that you're trying to solve for in your life? 1:38:15 - Once you have the opportunity, chase it. #fitness #jencohen #podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Code 0.5
Welcome a New Member to the Renniks Hater Club

Code 0.5

Play Episode Play 40 sec Highlight Listen Later Nov 24, 2022 31:20


Jared is a first responder who is not happy because he had to spend $24 on dinner at Taco Bell. He jokes that this is because of another first responder, Renniks, who is known for causing problems.The conversation is between two police officers who are discussing a fellow officer's recent behavior. The officer in question has been acting moody and irritable since a local Taco Bell restaurant was banned. The officers discuss a TikTok video in which the officer is seen with a large bag of Taco Bell and a container of Muscle Milk. They also discuss the officer's Grogu, which is a small figurine that he has in his patrol car. The officers conclude by discussing a recent incident in which the officer was seen with a pepperball gun.Two men are talking about a recent call they went on. One man says that the other man is the architect behind the call and did a great job. The men then talk about how one of the men's phone starts blowing up with text messages after the call. The men then talk about how one of the men had to seize an opportunity during the call. The men then talk about how one of the men is a dog handler and has three dogs.The conversation is about a dog named Onyx who is very hyper and barky. He once took a shit on the bumper of a car while they were out training. Jared says he is a good dog despite his antics.Timestamps0:02:14The following is a conversation between two police officers.0:06:28Thank you for your service.0:07:52Dog Training: Onyx0:09:23Canine Officers: A Conversation0:12:29Dog Handler's Experiences with Vicious Dogs0:13:47Dog Training: Showing Dominance to an Aggressive Dog0:15:04Onyx Dog Handler Story0:18:24K9 Officer and Handler Discuss Working Relationship0:19:53The Impact of Deployment on Police Dogs and Their Handlers0:21:24Renniks: The Jackass of the Group0:23:04Onyx the Drug-Sniffing Dog Finds 3 pounds of Weed0:24:30Canine Report: Humping Backpack0:26:48Medical Marijuana: The Pros and ConsHighlightsThere is nobody in the nation that can say that that dog smelled marijuana or heroin, because that's what people were doing in Colorado. They were putting weed in their car.So anyway, they unzip the backpack and there's like 3 pound of weed in there for a dog. That's because you train them on like an ounce and less. And so all that odor, like to get super excited.So he grabs it with his teeth, starts to throw it down, grabs with his arms and start humping this backpack. I'm like what? No, come and get out of there.Well, our future of task force went out, and they were out on a warrant, and they're like, dude, this guy's hiding up in this house. We don't know if he has one on him.One thing I've told the guy is you were the dumbass at the end of holding the leash. But I think the challenge there is the dog will test you, too, to see how much they can get away with.Support the showFollow us on Facebook, Instagram, TikTok, and Twitter. Don't forget our website www.code05.co.Disclaimer: Any similarity to actual persons, living or dead, or actual events, is purely coincidental.

Please Clap with Sean Millea
Did Dan Harmon Steal Our Cartoon?

Please Clap with Sean Millea

Play Episode Listen Later Nov 1, 2022 42:36


Sean's and his best friend and creative accomplice Damien Rivera once created a cartoon that seems eerily similar to another popular release - but we'll let you be the judge of that ;). On this episode, Sean and Damien dig into their friendship and background, and their similarities in creative outlets. Damien is a growing cartoonist and comedian on TikTok and Instagram, famous for skits like the Muscle Milk cow. The duo then get into their college years, reminiscing on both good and bad trips. Big episode here folks, don't miss it !---Get unreleased clips on TikTok and more exclusive content on YouTube.Don't forget to follow Sean and more dope shows from Gallery Media GroupFollow DamienSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

the Joshua Schall Audio Experience
Future of PepsiCo "Sports Nutrition" Portfolio | Gatorade Fast Twitch

the Joshua Schall Audio Experience

Play Episode Listen Later Sep 5, 2022 15:39


The fourth-largest beverage brand in the U.S. market, Gatorade, is launching an energy drink, which is cool, but I'm more interested in what the Fast Twitch product announcement means to entire sports nutrition portfolio strategy at the beverage CPG giant PepsiCo (NASDAQ: PEP). That being said, I do run through all the Gatorade Fast Twitch product details (e.g. formula and packaging), along with where the energy drink will be merchandised in large retailers. With it's lack of carbonation, Gatorade Fast Twitch potentially offers the growing $16 billion U.S. energy drink market (and large retailer energy sets) a potential strong level of incrementality. Gatorade Fast Twitch will not be the next billion-dollar energy drink brand, but it does fill a consumer pain point for those that use performance energy drinks before a workout or sports activity. Additionally, I cover the aggressive innovation strategy that PepsiCo has taken with Gatorade as of late including the launch of Gatorade Zero, Gatorade Zero with Protein, Gatorlyte, Gatorade Fit, and Fast Twitch. After the early 2019 acquisition of CytoSport (aka Muscle Milk), PepsiCo has been relatively inactive and I thought it would end up being just another sad story of a large CPG company buying a sports and active nutrition legacy brand and letting it fizzle away...but, then I got the heads up from someone that noticed PepsiCo began listing Muscle Milk and Evolve products on the Gatorade website. In the latter part of the content, I explore if PepsiCo is possibly "merging" its sports nutrition brands together? If so, what does that mean long-term? Finally, I cover the competitive landscape and categorical shifts of the U.S. sports drink market that Gatorade still owns about a 70 percent share. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

Soulfully You Podcast with Coach Chris Rodriguez
Creating Spaces for All Bodies with Jessica Rae

Soulfully You Podcast with Coach Chris Rodriguez

Play Episode Play 49 sec Highlight Listen Later Aug 18, 2022 39:28


Can you remember a time when you walked into a new space afraid you would not fit in, but someone's warm welcome gave you a sense of belonging?People who see your potential when you lack confidence help you reimagine your life, path, and the richness you bring into the world.In today's conversation, the founder and CEO of Rae Model & Talent Agency LLC and Rae Studios, Jessica Rae, joins Coach Chris to discuss the power of seeing the artist in others and what it takes to create a space for all bodies.Learn more about Jessica Rae, Rae Agency and Rae Studios SF at  raestudios-sf.com + raeagency.com Connect with Jessica Rae on Instagram at @jraesfConnect on Instagram at @coach_chrisrodriguez. For all episodes and info about my coaching program, visit me at www.coachchrisrodriguez.com.Be sure to subscribe and leave a review on your favorite podcast platform!_________About Jessica RaeJessica Rae is a Filipino business owner and educator around movement and entrepreneurship. Jessica's career started with pageantry, earning titles including Miss World Peace, Miss SanFrancisco Bay Area, Miss Congeniality, and Miss Hawaiian Tropic, and practicing piano and dance. Her emphasis has been on public speaking with a mission to support the arts, specifically making dance accessible to everyone. As a talent in the commercial and entertainment industry, Jessica has been seen on billboards, magazine ads, and TV for brands such as Muscle Milk, Fitbit, Acura, Facebook, and 24hr Fitness. She has also worked with artists such as Ludacris, Lady Gaga, Kid Rock, Too Short, and Bebe Rexha. In 2022, Jessica was a Preliminary Panelist for the Miss America competition. Since 2011, the agency has housed over 150+ working professionals featured in various print and film productions. Meanwhile, Rae Studios, a full-service dance studio, provides group classes, studio rentals, corporate wellness, and private lessons._______Looking for mind-body breathing and movement practices to regulate your nervous system?  Join Coach Chris Rodriguez and Polly Bates for Soul Autonomy Series in person or virtual Friday, August 26, September 23, and October 28, 7- 8:30 pm PST Register for Soul Autonomy here.

Big 3 Roll Up
A Muscle Milk & Some Ice Ft. Marcus Forston

Big 3 Roll Up

Play Episode Listen Later Aug 1, 2022 113:36


Big3 Talk - 6:50 Marcus Forston Interview- 46:55 It's Monday with the Roll Up! The Roll Up is brought to you by: The Gram Company! GramCo is founded by college football junkies like us. Products are grown and made in Florida. No medical card is needed. Shipping is discrete and quick. You must be 21+ to order. Buy GramCo here & use Code: RollUp25 - http://thegramco.com The RollUp is also brought to you by Spencer's Jerkin' Jerky! Visit http://spencersjerkinjerky.com for the freshest jerky ever crafted! Use promo code BIGMEAT for 10% off your order! Roll Up! Now is a great time to sign up for our Patreon if you haven't yet! Patreon.com/rollupnetwork! First up, the fall is getting closer. We're tailgating in New Orleans, Tally, Gainesville, Jacksonville, and Miami. By signing up at the $15 level you get into all Roll Up Network events (including tailgates) all year! Next, we are doing a ticket giveaway!!! You can go to ANY Big3 game on us this season. Sign up for our patreon at ANY LEVEL and you'll be entered to win tickets to the Big 3 Game of your choice. Literally pick any game and the tickets are on us. (Higher your contribution, more chances you have to win!) Last - we are starting a Roll Up WarZone Private Lobby. Again, it's through our Patreon but signing up at only $5 a month gets you the chance to compete for cash, prizes, gummies, gift cards, and more! The best thing about Patreon, it's not just one of these. Signing up gets you access to all of this, Live Streaming of the show, exclusive content first like the JackRabbit interview, No Cap Sundays and more! Full Episodes: Apple Pods - https://podcasts.apple.com/us/podcast/roll-up/id1189175068 Spotify - https://open.spotify.com/show/08SUdsEp0lAv1zzmEN1IKP?si=b3372cdf753246da YouTube - https://www.youtube.com/channel/UCMVPzTcFPCMPzyYyOvWV1hg Socials : Twitter - https://twitter.com/RollUp_Network InstaGram - https://www.instagram.com/rollup_network/?igshid=YmMyMTA2M2Y=

The Walid Azami Podcast
Great Photos, Terrible Captions! How copywriting can help you book more clients (w/Boomer Cruz)

The Walid Azami Podcast

Play Episode Listen Later Aug 1, 2022 19:54


You're great at taking beautiful photographs, making videos, or applying makeup...but creating captions for social media or your website? That needs a little boost. Luckily I brought my friend Boomer Cruz to give you the best tips. He's the lead copywriter at SalesForce, a powerful SF-based ad agency. He's been responsible for campaigns with Virgin Airlines, Muscle Milk, Lyft, and more. Listen to the podcast now! HOW TO FIND BOOMER CRUZ: Boomer on Instagram Boomer's Website WALID'S INFO: Photography Pricing Course (STEP PRICING) here https://go.photographybusinesscourse.com/STEPpricing Masterclass/workshop here https://go.photographybusinesscourse.com/shop Photography Blog here https://photographybusinesscourse.com Instagram here https://www.instagram.com/walid.azami/ Youtube here https://www.youtube.com/c/WalidAzamiTV Website here https://www.walidazami.com

Ego Killer with Johann Francis
”Protein: when your Pockets are on the Low” | 3 cost effective Protein Supplement Choices

Ego Killer with Johann Francis

Play Episode Listen Later Jul 15, 2022 21:50


Pockets on the low? How are you gonna get your Protein in?   We already know that outside forces keep our pockets light from time to time: vacations tap our resources for worthwhile getaways, family crises tug at our balance sheets siphoning dollars to prevent hardship, auto emergencies and the unpaid tickets suck dry what we work hard for often. But groceries are the most manageable budgetary concern. We can spring for the premium roast or pass on the hand whipped gelato during feast of famine like situations. The sitch determines my fridge lineup.    Well, it determines my protein lineup too. As in the case of buying protein supplem,ents, the proteins look a bit more hurting when the pockets are on feathers.  Let's take a look at the supplements which are MOST cost effective but what that cost is and alternative ways to get protein then.   Muscle Milk at 25g per dollar but 210 calories - GOODAlternatively - bone broth Carnation breakfast essentials - 7 g but 410 per dollarCereal, milk Most are 10-13g / $ - 135 calories per dollar - “expensive”Where are the organic brands? Hit me up FIGHTER CONDITIONING | Join us! LIVE WEEKLY Year-Round Fight-style Training: Starts this Summer https://coachjohanncscs.com/fighter   YouTube: https://www.youtube.com/c/johannunderdogtraining Instagram: https://www.instagram.com/johannunderdogtrains LinkedIn https://linkedin.com/in/johann-francis-cscs

Bricks and Clicks
Josh Mohr shares the strategy behind TCHO's rebrand.

Bricks and Clicks

Play Episode Listen Later Jun 9, 2022 37:41


Josh Mohr cut his teeth at Red Bull Energy Drink during its early days in North America. After an 8-year stint in the energy drink category, he hopped over to help Muscle Milk become the #1 protein brand with millennials, ultimately ushering the brand through acquisition.  From there he moved onto a true startup as VP of Marketing for Revive Kombucha, bringing a rebrand to life which won "Best New Packaging of 2018 by BevNET" and following it up in year two by launching a game-changing shelf-stable innovation line called Revive Sparkling Kombucha (in cans) which won "Best New Product of 2019" by BevNET.  For the past two years, Josh has worked at TCHO Chocolate in Berekeley, California where he's led a rebrand and what has become a complete transformation with TCHO's commitment to be 100% dairy free by 2023. TCHO's new oat milk chocolate, Toffee Time, recently won the NEXTY Award for Best New Sweet Snack or Dessert at Expo West in 2022. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at https://www.omniumcpg.com/ (Omnium). Produced by Rolled Up, submit your comments and questions to us on Twitter.

Fanbyte FM
Eric Roberts

Fanbyte FM

Play Episode Listen Later May 27, 2022 61:37


John brings Niki and LB to the bargaining table in an attempt to learn what, if anything, can be done to get them to watch the 2011 romantic comedy Larry Crowne starring Julia Roberts and Tom Hanks. The Thinktank also discusses related topics, including the contents of Muscle Milk, the contents of the Holy Bible, that era of straight porn when everything was a parody of something, the difference between sardines and anchovies, whether John could ride a bike, and against our better judgement, even more. More from Fanbyte: Fanbyte Podcast Network (We do other podcasts too!) Follow us on Twitter (Yell at us on Twitter in good ways.) Talk to us on Discord (Talk to us and our loving community. Also we have a pets channel that is very good.) Twitch Live Streams (Hang out with us live.) Rate and review our show (If you have any idea how to describe this show please help us.) And hey, get in touch if you want to advertise with us: advertising@fanbyte.com Learn more about your ad choices. Visit megaphone.fm/adchoices

talk tom hanks julia roberts lb holy bible eric roberts larry crowne muscle milk discord talk fanbyte fanbyte podcast network we twitch live streams hang
The Popitics Podcast
Marjorie (Militia Muscle Milk)Greene

The Popitics Podcast

Play Episode Listen Later May 8, 2022 10:29


MTG hearing to qualify/disqualify her for office due to her part in insurrection.

The Healthy Rebellion Radio
Fermented Beet Nitrates, Genetic Stroke Test, Salt and Blood Pressure | THRR104

The Healthy Rebellion Radio

Play Episode Listen Later Mar 25, 2022 45:58 Very Popular


Make your health an act of rebellion. Join The Healthy Rebellion Please Subscribe and Review: Apple Podcasts | RSS Submit your questions for the podcast here News topic du jour: https://podcasts.apple.com/us/podcast/danger-close-with-jack-carr/id1557814875?i=1000554213885 https://podcasts.apple.com/us/podcast/daniel-schmachtenberger-towards-a-radical-cultural/id942777522?i=1000552112616 Podcast Questions: 1. Fermented Beet Juice? [25:44] Joe says: Robb, Been a huge fan forever!!! In my quest to play super dad into my 40's I have taken to eating a lot of fermented veggies.  For a ton of reasons including flavor, taste, texture and convenience I like to make my own mixes in glass jars.  Lately I have fallen into a beet and green cabbage mix.  I was wondering if the fermented beet/kraut juice packed the same blood flow benefits through the nitrate mechanism claimed by beet supplements? BTW its as really simple and fun process.  Get a jar.  Shred the cabbage and beets with whatever is handy.  Sprinkle in salt.  Pound the mix into a jar after it sits about 30 minutes.  Let time do its thing.  I like a 3 week sit.  If you want it "kruatier" wait longer!  As it sits as long as the mix is below the brine things should turn out pleasant! I also do a kimche style kraut that is bananas! Looking forward to your response and thanks for all you do! Joe [Effect of the fermentation process on levels of nitrates and nitrites in selected vegetables]https://pubmed.ncbi.nlm.nih.gov/1308742/ 2. Genetic Test for Stroke or Neurological Disease? [28:58] Chad says: Quick question- is there genetic test to indicate if stroke or other neurological disease (white brain matter disease) are more likely in certain people.  If someone has a family history of strokes, what can you do for wellness to reduce or prevent a stroke. Chad Genetic test reveals risk of atrial fibrillation, stroke https://www.fulgentgenetics.com/Parkinson-Alzheimer-Dementia 3. Salt and high blood pressure [35:05] Scott says: Hey Robb and Nicki:  Love the Podcast. I'm a longtime Healthy Rebellion / Paleo Solution listener going back to the early days. My wife and I own Hammock Coast CrossFit and we are big fans of LMNT and use it frequently especially in the heat of the summer here on the South Carolina coast (Pawleys Island). (My wife's favorite is the chocolate flavor over frozen berries and chocolate Muscle Milk for a deaert EVERY night !) Got an electrolyte question for you though.  Doctor Rick Johnson was recently on Peter Attia's “The Drive” podcast.  They discussed how fructose drives metabolic disease.  Layered in there he says salt can be a really bad player in this too drive up blood pressure. I know there is nuance here but it's beyond my level. We recommend LMNT and electrolytes to our athletes some of which may have metabolic disease and therefore hypertension. Should we be more careful about recommending this?Would love you perspective. Thanks and keep up the Salty Talk! Scott Stephenson https://podcasts.apple.com/us/podcast/the-peter-attia-drive/id1400828889?i=1000550288580 Sponsor: The Healthy Rebellion Radio is sponsored by our electrolyte company, LMNT. Proper hydration is more than just drinking water. You need electrolytes too! Check out The Healthy Rebellion Radio sponsor LMNT for grab-and-go electrolyte packets to keep you at your peak! They give you all the electrolytes want, none of the stuff you don't. Click here to get your LMNT electrolytes Transcript: Download transcript here (PDF)

Bridge Club
Breast Milk: For Babies Only?

Bridge Club

Play Episode Listen Later Mar 16, 2022 11:29


On our bonus episode we discuss a weird phenomonem of people other than babies drinking breast milk. Is mother's milk another way to bulk up at the gym or should we leave the creamy stuffy to the kids?

Bumper 2 Bumper
#90: Muscle Milk, Pure Trash & Fundraising w/ Chris & Rick

Bumper 2 Bumper

Play Episode Listen Later Feb 14, 2022 31:13


Aldus gets fleeced for $30. Chris and Rick chat with Machete Bang Bang about her upcoming feature film debut, Moon Manor. Find out more, https://www.moonmanormovie.com/

Say Podcast and Die!
A Halloween Bonus Episode - Goosebumps RPG (Stories From the Grave)

Say Podcast and Die!

Play Episode Listen Later Oct 31, 2021 65:28


For this bonus Halloween episode, Andy and Alyssa choose their own scares. Using Stories from the Grave (available at DriveThruRPG.com), they play a Goosebumps RPG involving antique shops, cool kids, excommunication, Boosegumps, and questionable moral compasses. Believe it or not, this episode is not sponsored by Muscle Milk. // Follow @saypodanddie on Twitter and Instagram, and get in touch at saypodanddie@gmail.com

Behind the Shot - Video
Sculpting with Light

Behind the Shot - Video

Play Episode Listen Later Sep 9, 2021 60:19


When describing Blair Bunting's photography there are few way to approach it. First of all there is the website bio version, which starts: "Blair Bunting is an advertising photographer based in Phoenix, Arizona specializing in portraits of professional athletes for commercial sports campaigns." That's such an understatement, accurate yes, but it doesn't begin to cover what Blair creates. While known for his portraits of athletes for commercial photography, Blair also creates amazing art from subjects ranging from celebrities to trains. Blair's career began back in high school with his father teaching him about photography, and early on there was passion for the art. It was his father that gave him his very first camera, a 1972 Nikon F, a piece of history that still sits on Blair's desk at home. Blair has had the good fortune to shoot campaigns around the globe for a diversified list of clients that range from television shows shot for The Discovery Channel to athletes photographed for Muscle Milk. That early passion for the art still exists today, and leads to opportunities at every turn. In August of 2008 he decided to have his hand at photographing autos, not out of a quest for work, but in an attempt to create some images to put on his walls… He began shooting for Chevrolet two months later. All of this has led to Blair being named as a Canon Explorer of Light, putting him at the absolute top of his field. That early beginning learning photography from his father, for a career that has seen so much success, is mirrored by a quote from Blair on the Canon Explorer's of Light page: "I am grateful everyday I can go out and take photos, and I consider myself fortunate to have made photography into a career" Even with the success and recognition that Blair has received in the photographic world, he still holds true that his most important legacy will be helping other photographers to be successful in their careers. This is one of the many reasons I am so excited to have Blair on the show. Before recording, or even scheduling the show, we chatted on the phone for a bit. The plan was to discuss picking the image we would talk about, but the conversation was about all things photographic, and talking with Blair felt so natural, like we'd known each other for a while. On set he constantly pushes the idea that everyone is equally important, from the assistant to the photographer. This demeanor and approach towards comfortable shoots has made for clients that return for years. Often describing his own life as, “quite a random existence,” many of his accomplishments have come outside of the photographic field. From being chosen as the honorary commander of a US Air Force fighter squadron to being recognized as an ambassador in the watch industry, his life has been anything but ordinary. However, he says his greatest honor is that of marrying his wife, Erin. Join Canon Explorer of Light Blair Bunting and me as we discuss how he sculpts with light, his image of boxer Mike Tyson, lighting ratios, and a favorite drink recipe of his, on this Behind the Shot. Connect with Blair Website: blairbunting.com Blog: blog.blairbunting.com Instagram: @blair.bunting Facebook: @BlairBuntingPhotographer Twitter: @blairbunting Canon Explorer's of Light: usa.canon.com Blair Around the Internet FStoppers: fstoppers.com Profoto:  profoto.com Adorama: adorama.com Blair's Photographer Picks Ami Vitale: amivitale.com Robert Capa: magnumphotos.com/photographer/robert-capa Show Mentioned by Blair The Genius of Photography, Episode 3 - Right Place, Right Time: archive.org Blair's Old Fashioned Recipe Maker's 46 - 3 Shots Carpano Antica Vermouth - 1/2 to 1 Shot Luxardo Cherries Orange Slice Hand Pressed Sugar Muddle it all together

Behind the Shot - Audio
Sculpting with Light

Behind the Shot - Audio

Play Episode Listen Later Sep 9, 2021 60:19


When describing Blair Bunting's photography there are few way to approach it. First of all there is the website bio version, which starts: "Blair Bunting is an advertising photographer based in Phoenix, Arizona specializing in portraits of professional athletes for commercial sports campaigns." That's such an understatement, accurate yes, but it doesn't begin to cover what Blair creates. While known for his portraits of athletes for commercial photography, Blair also creates amazing art from subjects ranging from celebrities to trains. Blair's career began back in high school with his father teaching him about photography, and early on there was passion for the art. It was his father that gave him his very first camera, a 1972 Nikon F, a piece of history that still sits on Blair's desk at home. Blair has had the good fortune to shoot campaigns around the globe for a diversified list of clients that range from television shows shot for The Discovery Channel to athletes photographed for Muscle Milk. That early passion for the art still exists today, and leads to opportunities at every turn. In August of 2008 he decided to have his hand at photographing autos, not out of a quest for work, but in an attempt to create some images to put on his walls… He began shooting for Chevrolet two months later. All of this has led to Blair being named as a Canon Explorer of Light, putting him at the absolute top of his field. That early beginning learning photography from his father, for a career that has seen so much success, is mirrored by a quote from Blair on the Canon Explorer's of Light page: "I am grateful everyday I can go out and take photos, and I consider myself fortunate to have made photography into a career" Even with the success and recognition that Blair has received in the photographic world, he still holds true that his most important legacy will be helping other photographers to be successful in their careers. This is one of the many reasons I am so excited to have Blair on the show. Before recording, or even scheduling the show, we chatted on the phone for a bit. The plan was to discuss picking the image we would talk about, but the conversation was about all things photographic, and talking with Blair felt so natural, like we'd known each other for a while. On set he constantly pushes the idea that everyone is equally important, from the assistant to the photographer. This demeanor and approach towards comfortable shoots has made for clients that return for years. Often describing his own life as, “quite a random existence,” many of his accomplishments have come outside of the photographic field. From being chosen as the honorary commander of a US Air Force fighter squadron to being recognized as an ambassador in the watch industry, his life has been anything but ordinary. However, he says his greatest honor is that of marrying his wife, Erin. Join Canon Explorer of Light Blair Bunting and me as we discuss how he sculpts with light, his image of boxer Mike Tyson, lighting ratios, and a favorite drink recipe of his, on this Behind the Shot. Connect with Blair Website: blairbunting.com Blog: blog.blairbunting.com Instagram: @blair.bunting Facebook: @BlairBuntingPhotographer Twitter: @blairbunting Canon Explorer's of Light: usa.canon.com Blair Around the Internet FStoppers: fstoppers.com Profoto:  profoto.com Adorama: adorama.com Blair's Photographer Picks Ami Vitale: amivitale.com Robert Capa: magnumphotos.com/photographer/robert-capa Show Mentioned by Blair The Genius of Photography, Episode 3 - Right Place, Right Time: archive.org Blair's Old Fashioned Recipe Maker's 46 - 3 Shots Carpano Antica Vermouth - 1/2 to 1 Shot Luxardo Cherries Orange Slice Hand Pressed Sugar Muddle it all together

Be It Till You See It
Are You Trying to Start at Chapter 12? (ft. Danielle Pascente) - Ep29

Be It Till You See It

Play Episode Listen Later Sep 6, 2021 36:03


Today Lesley is joined by Danielle Pascente, an established personal trainer in Los Angeles who has successfully transitioned her business from in-person to online over the past five years. Together they discuss topics such as confidence, running a business with your spouse, the support of family and close friends, being a recovering perfectionist and the road blocks that can put in your path, and much more.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co .And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribeIn this episode you will learn about:• Transitioning a fitness business from in-person to online• Where did the confidence come from to start a business?• Online businesses are an ever changing puzzle• Support from your family and closest friends, vs other entrepreneurs• Recovering perfectionism Episode References/Links:• James Altucher's podcast• Danielle Pascente's IG• Danielle Pascente's websiteGuest Bio:Danielle is an established personal trainer in Los Angeles and the creator of the Danielle Pascente Training Guides. She can be found as the lead trainer for the FitOn App, 30 Day Fat Burn series on BeFit, and guest trainer on Studio Tone It Up. She is a fitness expert and elite trainer for PopSugar. Danielle was recently named as a trending fitness star by Shape Magazine. Her clientele ranges from celebrities to CEO's as well as large weight-loss and event prep clientele.Danielle was a multi-sport athlete her whole life so she truly believes there's an “inner athlete” inside everyone. She has a B.A. in Psychology from Arizona State University and is a certified personal trainer/group exercise instructor. Danielle is an ambassador for the fitness apparel lines Carbon38 and Vie Active. She is recognized as a top fitness model representing some of the most elite brands in the industry such as Nike, Asics, Adidas, Reebok, Skechers, Saucony, Brooks, Mizuno, Dicks Sporting Goods, Speedo, Muscle Milk, Hyperice, P-90X and Eastbay to name a few. Danielle has been featured on the cover of Runner's World, Scottsdale Health, and Max Sports & Fitness. Danielle's approach as a trainer is tough love meets athletic coach. She's no nonsense, and will go above and beyond to help you meet your fitness goals.If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan  Hi, how are you? Welcome back to the Be It Till You See It podcast. Ah, y'all when I started this podcast and I made a list of the women that I wanted to have on, that I wanted to inspire you and empower you. And to help you see what's possible for you, Danielle Pascente was on that list. And here's, here's what she did, which is awesome and I have to share it because it's a tip with that without even me in the podcast and the tip. So she told my assistant, she said, "Absolutely 100% I can't do it until June." And we asked him like March. And so my assistant totally was like "Respect, love that. Here are the dates in June that you can record." So I just had to share that because what I love about her and why we are friends is - we have boundaries. And we also want to support each other. And it's really, I think, it can be really hard to say, "No," to someone, when you like want to support them, or you want to be part of them and don't want to miss out on something. But it's okay to say "You know what, now I can't but here's the time I can do". And trust me, the people in your life who love you, respect you, support you, they will so understand that. And so I've been able to look forward to this interview for months and it does not disappoint. I can't wait. There are tips throughout the whole darn thing. And and so you will probably hear more multiple gems than just what's at the end. But again, what I really wanted you to hear was, you know, just just a journey that this woman has made and you get to check her out on Instagram, her handles in the show notes, but it's Danielle Pescente and you can like literally see where she's come five years later. But again, listen to all the tips, listened out the things and also, you know, extra tip... it's okay to say "No" to something and give people other options if you want to support, but now's not the time. All right. We're gonna get to the interview after this quick message.Lesley Logan  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan  (Lesley claps) They make me do that. Isn't it so funny? (Danielle: ... it sounds funny) I feel like such a crazy person. So I'm like there's so much there's a mic here. I'm on the person who's going to knock the mic off the table. (Danielle laughs) So thanks, Kevin and Jay for editing things. All right, so hello everyone, welcome back. I look I'm really I know I say this a lot. But I'm so stoked about today's guest because she is really one of my favorite best friends in the planet. We voice message each other all the time. And also just randomly and she just gets it when I'm like "Danielle what is this workout you're making me do right now?" Anyways, I'm gonna let introduce I'm gonna have her introduce herself in a second. But I just have to say I when I met Danielle Pescente, she I was in awe of her. First of all, she's tall, she's beautiful. She's got this long flowing hair. I was like trying to grow my hair out. So it's one of those 17 ugly stages that you just happens when you're growing your hair out everyone it just, there's gonna be a stage. And she and she sat so confidently in front of a group of amazing fitness instructors were all part of Carbon 38 teams, Team 38 and she shared just like willingly all these tips on how she does what she does. And I was like, "Oh my god, this is so amazing. Look at this beautiful woman who's just giving, like just giving information away." And that's just because she's such a generous heart in such a wonderful person and I don't know why she let me work out with her one day but she did and then for like about two years we worked out together almost weekly, multiple times a week and it was just so fun because we both work on fitness businesses online and it's not everyday that you meet someone who does what you do, in a different capacity, to work together. So Danielle, welcome to the Be It Till You See It podcast. Thank you for being here.Danielle Pascente  Thanks for having me. I actually really missed our workouts like in person. You know, you can move back whenever you want.Lesley Logan  Just it was a hundred and twenty in the car today so I think I will be trying to make maybe I'll rent out an apartment in your in your condo building (Lesley laughs) this summer.Danielle Pascente  Wait, wait. It's literally 75 degrees. (Danielle laughs)Lesley Logan  I I'm not gonna lie like during we moved to Las Vegas during the pandemic during lockdown. I was like, (Danielle: Yeah) "Okay, it's gonna be hot like, but I was like we're inside anyways, you can't go anywhere, but now that we can go places, it's too hot". (Daniell: It's hot) I gotta go. We gotta have a summer (Daniell: Yeah) house. (Lesley laughs)Danielle Pascente  No, I just got back from Arizona and it was like 115 in the three days before we left, and I was just like counting down the days because it's so uncomfortable. Like, as runners because we're both runners, (Lesley: Yeah) it's uncomfortable outside, you literally have to be up at 5am if you stand a chance.Lesley Logan  It was at 5am this morning, it was 93. (Danielle: Yeah) And so I have decided to have a summer schedule where I walk with a hiking pack of water. I walked two miles with my dogs (Danielle: Yeah) at 5am. And I'm like that and we'll get on the Peloton like that's the cardio for the summer. And then when winter (Danielle: Yeah) comes around, you have to run because it's too cold. And then just trying to get used to this (Danielle: Totally) desert life. (Danielle: Yeah) (Lesley laughs)Danielle Pascente  Yeah, it's kind of interesting, too, because it gets colder there than it does here in winter. So...Lesley Logan  Oh, and you know, I do it my sister lives in Arizona, and I like to make fun of her and also Erica Hood in Palm Springs, our mutual friend. (Danielle: Yeah) I like text them like "It's hotter where you are just saying! Just (Danielle: just saying) just saying it's not hot that here." (Lesley and Danielle laughs) Anyways, okay, so basically, you've just experienced being on a phone call with Danielle and I let me have her introduce herself. (Danielle: Yes) Danielle, who are you? Where you, where are you living? What are you excited about right now?Danielle Pascente  Okay, well, thank you for that intro. I'm Daniel Pascente and I am a personal trainer, fitness expert in Los Angeles. I've been out here for over a decade, which is crazy. Because it feels like just yesterday. But yeah, I'm on year 11 of living in Los Angeles. And, you know, I started out as a trainer, where I did house calls, and I had my clientele. I started out at a gym before that. And then I took my business online about five years ago. So I've been in the online business, creating training guides for women, creating programs for women to do - strength training, HIT based training, and kind of just like rockin' the online thing now, for years. It feels like a long, longer time than it's been. But five years is pretty long time.Lesley Logan  I you know, I totally and I and I think that some people will they have that negative connotation when you say it feels like it's been longer, not in a bad way. It's just that like, you can't really remember what your life was like before it or that like just felt (Danielle: Yeah) longer ago like a different lifetime.Danielle Pascente  It is it's an entirely different life too. And the online business is not for the faint of heart. So, to that end, I say I've just like worked so hard for five years, harder than I ever have in my life. But it's also been incredibly rewarding and it's so cool to see it all grow. So that's kind of where we're at now. My husband helps me run the business as you know, Matt helps me run the business so it's been really cool to just watch it grow and morph into what it is right now.Lesley Logan  Yeah, I I you know, because Brad works on... Brad came on full time with my business in 2019 December. We thought that'd be a good time (Danielle: Yeah) to have him get rid of his income. Just come on (Danielle: Yes) full time before pandemic you know, and but it is really fun to... it's... not, not everyone can do online business and not everyone can do it with their spouse. (Danielle: Yeah, yeah) It definitely takes (Danielle: That's true) there's a lot of special like that it's a lot it's a lot to balance but in the best way if you if you like and it's what your heart's calling. So, I do want to go back... um, you know you were going to people's houses and you were teaching in gyms and I know you were very successful doing that and that's the hardest thing like when you, when it's almost easy to make the money, doing the thing you were doing and you had this calling so what was what was going on inside that made you go, "I want to do online." Like, what even made you want to attempt that?Danielle Pascente  Yeah, it's funny because Matt actually is the one who got me to do it because I was so resistant, leaving my comfortable business that I had built up in person. I was like, "What is the need for this?" I don't like (Lesley: Yeah) I have everything I could want. I have a steady clientele. I'm making decent money however there was a cap to it. There was a cap to being a trainer because I can only reach so many people in one day. But he just he saw other people doing it like the Kayla Itsines of the world, or the Tone It Up. Like, (Lesley: Yeah) he saw it happening and he thought "Okay, you can do this. We can do this. We just need to go for it." And I was like no weekend. I know nothing about the online business. I don't even I mean Instagram wasn't a thing. Really in 2014-15 it was just starting to get like even remotely a platform where you can promote yourself, (Lesley: Right) so to speak...Lesley Logan  Right. Most people are just posting pictures of their food... (Danielle: Yeah, random, Yeah.) Like, here's my sunset... (Lesley laughs)Danielle Pascente  And sunset. Yeah, totally. I would like to collage and they were like, "Two miles today!" Period. That's it.Danielle Pascente  Yeah. Nothing like it was just a picture like that was all you posted that's like, (Danielle: Yes) no conversation.Danielle Pascente  Totally. And so I didn't really have followers or I just didn't know where to start, you know. And so it actually took a year to convince me to do it a full year where he was just on me every day. And I had got a coach in between that time and kind of tried to figure some stuff out like basic stuff, like starting an email list, or shooting an E-book, shooting content and all that stuff. So kind of dip my toes in for a year. And then I decided, "Okay, I'm going to create an E-book", which was a large undertaking at the time, it took us probably a year. And we took our time with it, and we learned and then we launched and nothing happened. Like, nobody was listening. Nobody was buying. I had like, 10 people buy my first E-book that was like, 10 dollars. So you know, (Lesley: Yeah), I made a killing. Danielle Pascente  Yeah. So like a year of work, and you get a hundred dollars. And then you lost money (Danielle: Exactly) to Stripe or PayPal or whatever.Danielle Pascente  Exactly. And we just, yeah, we had no clue what we were doing. But that was kind of the start of it. And so because we decided to do that, again, you just take more steps along the way, of course. And I didn't immediately quit my clientele. So it was one of those things where, because I had a steady clientele I thought that I could kind of do both. And I'll keep this part of it, because it's a steady income. But I'll be doing this as a side hustle, right? The online business. (Lesley: Yeah) So it wasn't until year three, or like two and a half, three that I let go of all my clientele and I started to dwindle it down. And just kind of like trim the clients that maybe didn't respect my time, or I was like driving all over LA to train them. And then I finally got it down to zero where we could spend full time online. So it was to answer your question, it was definitely a transition. It wasn't something I was immediately comfortable with. It was really hard to leave that steady income, but we kind of hustled it together, and hustled it at the same time while still having it obviously. And then slowly got rid of it.Lesley Logan  Thank you for sharing that because I think first of all, Brad made me do YouTube videos. And I was like crying in between takes I was like literally in tears. People are gonna say something about like, I'm gonna get mean things like "Who am I to even do this?" Like, I've only been teaching at the time, I've been teaching like, seven years. And I was like, I you know, there's people been teaching for 30 years, they should be doing this. Like, I just don't I was having such a hard time. And they're terrible videos, and we've left them up on YouTube. So those of you who want to see what it looks like to start, you can see that. (Danielle: Oh, yeah) Yeah. (Danielle: Oh, yeah.) But I love that you shared how you, you didn't go all in. And I think that that is something that a lot of people struggle with, because they're like, it's this or this, or they're like, "I don't have enough time to even have a side hustle". And you're like, well, I got rid of some of the people that weren't respecting my time, or I had to go too far. Or like when you you know, if you're going to people's houses and you go, okay, it's a half an hour to go there, then it's like a 15 minute training. It's a half an hour to get back. That's two hours, like, you know, (Danielle: Yeah) maybe really, what if you found someone who's closer for an hour instead, like there's like different things you can do but it is tricky because I was in that business, it was really hard for me... Like, I convinced myself for over, it took me about three months convince myself, like, "Okay, in April of 2020, you're going to fire these clients," And I say... fire is (Danielle: Yeah) so hard, because if they're listening, I love you. But I was just like these, I cannot do these times anymore. Because that's that's when I should be doing my online business. And then you know, COVID took care of that for me. It was really thank you for that silver lining there. (Danielle: Yeah) It is hard (Danielle: Yeah) because that money is so consistent. It's (Danielle: Yeah) like those velvet handcuffs. I had friends who who used to be leads on the strip and they had this stunning dream house and they were like performing six nights a week, you know, and they're like, but it was hard for them to leave because it was like this dream house, you know, like this everything is here (Danielle: Yeah) and these velvet handcuffs. And so it sounds like you did a great job trying to navigate like, "What keeping things safe, but going through something risky". What I wonder though, (Danielle: Yeah) like, there are struggles it's like hard because when it's your work and you're the brand it's like, it's hard not to take things personally, it's hard not to like worry, like... So what were like how did you convince yourself because, I know he convinced you a lot, but how did you con... yourself, convince yourself that you like could do this? Like what was some things you saw or said to yourself?Danielle Pascente  Yeah, I think I think because I worked in the industry for so long as a trainer, filming workout videos and, you know, working as a model on sets and stuff like that. I in my head, I knew that I had it. Like I knew I could be a presence online, I knew I could be the face of a brand. And so I think that actually gave me the confidence was knowing that I had already done some like, quote unquote, "bigger projects". And so it was kind of the baseline of where my competence came from. But when it came to the actual online business, I was 0% confident because I didn't know what I was doing. And so I think the confidence came from doing, practicing, learning, YouTubing, googling, getting a coach like, because that's the most humbling part of it, (Lesley: Yeah) it wasn't my expertise. I never questioned that because I was an experienced trainer. (Lesley: Yeah) So I already had five years under my belt, I had confidence in that department, but it was really the online business and starting that that was incredibly humbling, because I just did not know what I was doing. So practice, honestly.Lesley Logan  That but you know what you said that sticking out so much and I hope people heard it, it's like, you basically leaned on where you were confident and like, figure that out, and then and use that confidence to take you to the next level, which was like, "Okay, who do I need to hire? What I need to research? How do we need to try this?" And then by doing that, that's just the thing, right? We get confident by doing the thing that we're (Danielle: Yeah) not confident to do. And you start to realize, like, after I did about seven YouTube videos, and I didn't actually get anyone telling me how awful I was then I was like, "Oh, this is so much easier, people like it!" Like, you know (Danielle: Yeah), you just got to do it. Yeah. Um, so you know, in the five years, you've been doing your business, it has evolved and grown. And I'm wondering, and you know, I didn't ask you this beforehand. So I have no idea the answer is going to be, y'all. But like, what are you excited about right now? Like, what are you hoping to take it to now that you have more confidence in the online space, you've been doing it for five years, it feels like it's been longer in a good way, like what's next?Danielle Pascente  I mean, I think the opportunities are kind of endless online. That's what I love about it, because you can continue reaching more people. So I never, ever in my wildest dreams, like, if you had asked me five years ago, I would not have ever thought I'd have this loyal of a community, this large of a community, I never would have thought it would turn into that. So for me, now, I know that that's possible and I want to continue growing and reaching new people and new audiences, obviously. But I also see a growth for the brand and a lot of different directions, whether it's like pop up bootcamp, or merch, or new challenges or challenges on the app, or a possible app in the future. There's just so many directions, we can take it and now that people are listening, and I have an audience, it does feel like the opportunities are endless, because I know that whatever I launch, my people will buy it, or they'll get excited about it, right? (Lelsey: Yeah) And I think that's the biggest struggle up front is you don't know who's gonna buy it and and who's going to even listen to what you're saying, right? (Lesley: Oh!) I mean, you know, (Lesley: I know) you know...Lesley Logan  You know, and you're always it's like, it's a puzzle, right? So it's always a puzzle. And I think if you're listening to us, and you're like, "I don't know what my next thing is, I don't I'm not a fitness trainer." You don't have to be a fitness trainer to go online. I (Danielle: No) mean, my mom is a teacher and she can sell things like online, she sells like they can sell their their plans or lesson plans to each other online, like, it's like kind of crazy, anything can be a business. I have just recently bought air plants that are glued to selenite, because I was like, "Oh, I want more crystals. And I want some more plants. And they're doing it together." Like anything can be a business, but (Danielle: anything). Anything, anything like and that's where it's like, I think people discount what comes easy to them as it comes easy to other people. You know...Danielle Pascente  Yeah. And people also discount the steps that it takes, like, if you look at my business now, and you don't know me, and you don't know the journey, you'd be like, "Ah, how come hers is so seamless? Like, how come everyone signs up for her thing?" Right? (Lesley: Yeah) Like, because of course, I would say that too, if I was just looking at someone's chapter 12 but it's like, this has been years of grind and years of hustle and years of honestly, consistency showing up literally when nobody was clapping, nobody cared, you know. (Lesley: Yeah) So it's, it's years of that and I think I think what people always have, what I would want anyone to take away from this is that you're gonna go through really tough times and times that will like knock you down as an entrepreneur multiple times over even when you get successful, you're gonna have those times I mean, both Lesley and I have gone through some really dark times in our business together. And we've always had each other to lean on which I love that about our relationship, but it's like, find people that support you and find a group or a tribe of people or whatever where they know what you're going through. Because honestly, a lot of my friends from college, they have kind of your traditional nine to five, whether they're working in finance, or a doctor or whatever else, and I respect all their jobs. But I don't think they totally understand like, what I do and what the online businesses is, and so to have a group of mentors to have a group of just friends that are doing, what you're doing is literally going to be a game changer for when you're down. Because when you're down, you need to talk to someone that has been there that can bring you up.Danielle Pascente  Thank you for bringing that up. I think that is I mean, we were very lucky. I wasn't really familiar with your entire business when we when we met. And I don't think you realize what mine was either, because I was still I was still doing in person training while having two online businesses, y'all cuz I thought you should, I should have two hustles at the same time. (Danielle laughs) And I'm an overachiever recovering and (Lesley laughs) (Danielle: Yeah). So but it's true like, I remember, and especially in the last three years, I was very intentional in changing my friendships, and not that I was like "byeee" to people, but I was just like, (Danielle: Yeah) all them about like, you know, what we're planting in the backyard. And I'll talk to them about what's exciting, but like, they're not the person I can call when like, "Hey, you know, iTunes took a like eight weeks to do something that they're supposed to take weeks to do". And so now I'm launching a podcast, and a new website and a deck of cards at the same time, like you would understand like, Oh, that's (Danielle: That's a lot.) that's a lot. And everyone's like, but it's all, like you wanted it all, like I did, but I did want all of it. But it was supposed to happen at different times and now it's happening at the same time. And when I call like, this is a perfect example. And if my mom's listening, I love you. But yesterday I called her I was like, "I finally had a moment to call you, how's it going?" She's like, "Oh, good, what's going on?" I said, "Oh, the podcast is launching four weeks late, on top of the deck and on top of like, this website that we're supposed to be three months ago". And she's like, "Oh, you're just doing such great things".Danielle Pascente  I know... same things...Lesley Logan  I'm like, "I I agree. Thank you. Thank you so much. But I just need you to go that's a lot."Danielle Pascente  Well, yeah, a 100%. I have to sometimes tell my mom that I have to be like, she'll say the same thing. She's like, "Yeah babe, you really need a break. Like, honey, you need a break." I'm like, "I can't just take one right now, mom!"Lesley Logan  Right. This would be this is not the time because there's actually a scheduled break. Don't worry, we, y'all we... I definitely I know, I know for a fact she does. But I definitely schedule and break, she might not see them, because I probably just won't go "Bye to the Instagram." (Danielle: Bye. Yeah) But (Danielle: See you later) but it's so you know, to your point, it's like, it might take you some time. Like I definitely had to put myself in situations where I didn't know people. Some of them paid, some of them free and just try to find other people that I could like really relate to and call upon. And so last year, when we had this really epic moment, you know, Brad called his parents and they're like, "Oh, that's great." And then we called my parents and we're like, we're gonna move, we had this moment, we're gonna move and he's like, "Oh, well, just make sure you do this." And I'm like, none of these people are giving me what I want. And I was like, "Call this guy," because we call this guy Brooks, his wife is in the online fitness space ,and we called him up and we told him what happened. He was like, "That's amazing! That is so cool!" And I was like, that's exactly what I needed. That's exactly what I need right now.Danielle Pascente  ...Yes and all your online friends won't give you that. 23It's funny, because when you first start the business, you think your most loyal number one supporters are going to be your family and friends and it's actually not true. And, gosh, I wish I would have heard this advice more because a lot of times I was seeking validation from those people, I wanted my family to understand and support, I wanted my friends to understand and support. But it actually wasn't like that. And so when I stopped chasing that, and stop giving a "F" about what they thought I actually did better. So I don't know if any of you are in this position where you feel like you're constantly trying to please or have acceptance from the people closest to you. But those often will never ever be your customers and they certainly won't be paying for it.Lesley Logan  No, because they're they think that they should get it for free. And you know what? (Danielle: Yeah) To their point, like, I just get my family. I'm like, I signed you up, you're signed up (Danielle: Same) and like, you know, but it's you know, it is true, we are, I think it's, it's human nature, you could have like, what, 10 people comment on your posts, and it's all positive and one person goes, "Do you even know what you're doing?" (Danielle: Yeah) And you're like, on a good day. You're like, "Fuck I do". And on a bad day, (Danielle laughs) you're like, "Who is this person?" and you're going down like looking up who they are like, what they found (Danielle: Yeah, going down to rabbit hole) Yeah but it's true. It's like you you know if I think everyone's family and friends out there want the best if you would ask them or they want the best for all of us. (Danielle: Of course) But there is this subconscious thing like, "They're gonna leave me behind." Or, "What does this mean for me?" or you know, and then often they're not the person you're trying to help anyways. And so just like let them be part of the journey, but you have to find the friends who, like legitimately are in the space. And also, like you said, (Danielle: Yeah) who've been there before? I forget who it is, I want to say it was James Altucher. I heard this a years ago, I was on a run and he said, "You...Everyone needs a plus, a minus and an equal on their lives." So they need someone who's above them, who's been there before, (Danielle: Yeah) either hired or just happens to be a good friend. They need someone who's an equal who'd like, is in is in the same trench as them and then they need someone (Danielle: Yeah) that is below them that A, they can see how far they've come. And B, they can get confidence by giving advice back. (Danielle: I loved that) Not cool? (Danielle: That's good.) Yeah. So I was like, I remember going, "Who's my plus? Who's my minus? Who's my equal?" I really was like, "Oh, I don't have these ones." So I went out seeking for them like, that was my mission. (Danielle: Yeah.) Yeah. (Danielle: That's interesting. I like that.) Yeah. But it's, you know, I think, what I what I wanted to bring you on here, if so much for is, besides that you're just the coolest chick and I fuckin' love you - and any excuse to see your face - is where we're at right now. (Danielle laughs) But, but, you know, I know just from our own journey, like, it doesn't happen overnight. And you, your story that you shared already is just so great. It's like, you had to be convinced, it took a lot longer than you probably like anyone probably sees and a lot of effort and like what people see now is chapter 12. And it's, you know, not even the end of the book. We're like, still going, and this is a series. (Danielle: Yeah.) And so I just thought, like, if anyone can hear that and go, "Oh, I've been wanting to do something and I, everyone says I should do it and I'm just a little scared." It's like, you don't have to go all in tomorrow. You just gotta (Danielle: No,) gotta make one E-book.Danielle Pascente  Yeah, yeah. (Lesley: Start there) You have to take, small, that that's what I always tell people because your want and need might be "Let's do it all", you know, like, "Let's do it all at once." And if you could just take the tiniest of step every day, right? So today, I'm going to sign up for MailChimp. Not even I'm not going to write an email. I'm just going to sign up and make an account. Tomorrow, I'm going to research websites, how what domain will I use? What? Again, you don't have to do it, you just have to research it. Right? So it's like, small actionable steps every day add up to the bigger picture. (Lesley: Yeah) So try not to get overwhelmed by all the things you have to do to be at chapter 12. When that is literally possibly 6 to 10 years down the line. You just have to take small steps every day.Lesley Logan  There's like so many gems that you've already just put out there. So we're gonna we're gonna pull them all together in a second. And I'm gonna make sure that everyone is following you all over the gram. You're going to y'all I love seeing her posts, I read all of them she's like me we hit 2200 characters plus (Danielle and Lesley laughs) so... (Danielle: We don't know when... shut up.) We're like I tried to edit it. I'm like, "Nope, this one staying, this one staying this long." Alright, Danielle, where can they find you? I know you are, you are all over it on one place. What's your favorite place to be found?Danielle Pascente  On Instagram for sure, that's where I'm all over it on @daniellepascente P A S C E N T E. And that's literally where I live most days on stories. Doing stories, doing post. That's where you can find me.Lesley Logan  Her stories are the most fun; I laugh out loud. and I have to just say like, you film your life that like... mine looks exactly the same, but I don't, I just like, I forget to pull the camera out. But, I was dying laughing yesterday because I was walking, I went to get my lashes done. These are not mine everyone, just so you know, this is I don't like to do my makeup. So this is why we have them. (Danielle: I don't have on right now... make up) And yeah, so I so I get into the chair and I looked down I had slippers on. Like legit, I left the house and slippers and I (Danielle: Welcome) was like, "You know what Danielle would do right now? She would probably make this a story." So I totally did. I like channeled my inner Danielle and I was laughing. I was like you know the world might be opening up but clearly I need retraining like I am not ready (Danielle and Lesley laughs) like not even like not even like cute slippers like ugg slippers, in 110 and I show.... (Lesley laughs)Danielle Pascente  That's me! That is me. I just I don't know what it is about after I turned 30 but I just don't fucking care. (Lesley: Yeah... No) I'd like everybody needs to know that there's a lot happening behind the scenes here. I actually think that's another awesome thing for people to know is like share your journey, share your life because people are oftentimes buying or because they liked you and not necessarily the product. Now I put out a good product don't get that wrong, but people want to just feel connected like (Lesley: Yeah) you're a real person.Lesley Logan  Yeah, you're so good at that. And I have I have gotten so much better in this last year because I'm first of all, I don't live in a (Danielle: Yehey) 500 square foot apartment. So there's a lot more to show. Like, I have a hallway (Danielle: Yeah) that I can walk down. (Lesley laughs) And it's not like... (Danielle: I got whole hallway.) Is the bed made? Because how far can I turn to the... (Lesley laughs) (Danielle: I know, I know, I know) Oh, my husband's still in it? Yeah, we're not showing that. Anyways, so... Okay, we've, you've given some great gems and if you want to repeat any of them, that's fine. But I have to ask at the end, just in case, there's those people who like to skip to the end. For the Hot Tips, what are your favorite, like, if anyone could tell you five years ago, you know something today? Like what would it be to Being It?Danielle Pascente  So I am going to repeat this, but to take small actionable steps every day, even if it's the smallest thing, like the smallest thing is still going to get you where you need to go. So take those small steps. The second thing I would say is take messy action.Danielle Pascente  Hey, that is like a podcast. That's a literal podcast mantra around here, take messy action. (Danielle: Yes.) Thank you so much.Danielle Pascente  Yeah, I mean, and I think entrepreneurs would agree or have heard this from their coach or someone but it's not gonna look good. At first, it's not gonna be pretty. And if you're a perfectionist like I am, ... that's an issue. At first, it's a hurdle, you really have to get tough to put out work that maybe isn't perfect, right? (Lesley: Yeah) So take the messy action, because that will lead you to this whole learning process of how a launch works and how you can get better and how you can get more sales and blah, blah, blah. So small steps. Take messy action.Lesley Logan  I couldn't agree more with those. I'm not kidding. Like, we literally have take messy action merch and (Danielle: Love it!) and then you can't tell because there's a mic, so it reads correctly in your camera test "Perfect is boring." But when you actually look at it, like in real life, it is backwards, so you actually can't read it (Danielle: Oh, that's fun...) Yeah. So zoom in Instagram really pissed me off because they're ruining my merch, but it's fine. It's fine. It's fine. Because I, I'm a recovering perfectionist not recovered. It's an "ing"... I think it's gonna be there for a (Danielle: Same) while. I think (Danielle: Same) if I put the recovered then I'm being a perfectionist. Like that's kind of the catch 22...Danielle Pascente  Yeah, I'm always recovering. Always. (Lesley: And...) It always creeps back in.Lesley Logan  Oh, yeah. And also overachiever, 100%. Like I have to, like everyone on my team is like, "I hope you're celebrating right now". I'm like, "Oh yeah..."Danielle Pascente  Celebrating? (Lesley: Celebrating....what?) I don't know what that is. What's the next project?Lesley Logan  Yeah, let's go. Next one. What's next? So, Danielle, thank you for being here. And just being your honest, wonderful self. Everyone, this is exactly who she is on the gram, off the gram. And I'm just so grateful that you took time out of your day to be here to inspire so many. So, thank you, thank you. Please everyone screenshot this. Share it on Instagram because that's where she's gonna see it with your takeaways (Danielle: Yay) tag @daniellepascente tag to @be_it_pod and let us know and also share with a friend who like this needs to hear like "Hey, tiny steps is for the win." I'm so grateful (Danielle: Yes) to you and everyone until next time, Be It Till You See It.Lesley Logan  That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And, follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!Lesley Logan  'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell  It's written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.Lesley Logan  Kevin and Bel at Disenyo handle all of our audio editing and some social media content.Brad Crowell  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all the videos each week so you can.Brad Crowell  And to Meridith Crowell for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Virgin Mornings with Adam Wylde & TJ
Uranus Is In Retrograde, Certified Lover Boy & TJ's Muscle Milk | August 30, 2021

Virgin Mornings with Adam Wylde & TJ

Play Episode Listen Later Aug 30, 2021 62:24


Today on Virgin Mornings with Adam Wylde, TJ & Jax, things you do on a weekend that mess up your week (07:49), a couple was invoiced for not going to the wedding (17:27) and  Adam Wylde got high at the Ritz (46:31) Listen to Virgin Mornings every weekday from 5:30am - 10am on 99.9 Virgin Radio Toronto.  Follow us on Instagram: @VirginRadioToronto, @AdamWylde, @OnAirTJ & @JaxOnAir

Born Or Made
Jason Harris | Do the Fearless Work

Born Or Made

Play Episode Listen Later Aug 11, 2021 35:03


Jason Harris is the president and CEO of the award-winning Ad Agency, Mekanism. His agency has produced campaigns for big names like HBO, Muscle Milk, The North Face, Pepsi, MillerCoors and more. He's also the author of a bestselling book called “The Soulful Art of Persuasion”. In this episode, Jason shares some powerful insights about what it takes to build a successful brand, the origins of influencer marketing and a lot more. Follow Jason on Instagram: @jason_harris Follow Born or Made on Apple Podcasts: Click Here: Born or Made Tap the “+” in the top right corner Tap “Follow” Follow Michael on Instagram: @MichaelChernow Sign up for KreaturesofHabit.com Check out Jason's book ‘The Soulful Art of Persuasion' Check out the episode show notes HERE

The Short News Podcast
Bobby Coke-D**k and the Kirkland Brand Muscle Milk Story

The Short News Podcast

Play Episode Listen Later Jul 26, 2021 85:31


Alex is back from another week off, things have been busy lately. But he's here to talk about big banks, make fun of Ted Cruz, talk about the good and bad sides of virtual reality, and more. Keeping up with the Karens makes a return and so does relationship advice. Twitter: @alex_madore Instagram: @alexmadore ClubHouse: @alexmadore Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Business Of Marketing
Influence vs Influencer Marketing with Jason Falls

The Business Of Marketing

Play Episode Listen Later Jul 15, 2021 47:09


Public Relations, Influence Marketing, and right-out Endorsements.Sometimes it can be hard to tell them apart.This is in part because of shifts in “who we trust”, how brands communicate to their consumers, as well as the channels in which marketing content is distributed.In this episode, we have someone that can help us learn a bit about Influence Marketing vs Influencer marketing. And give some insight into how that relates to traditional PR.Today my guest is Jason Falls. Jason is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry.As an award-winning strategist, he has been noted as a top influencer in the social technology and marketing space by publications such as Forbes, Entrepreneur, and Advertising Age.He has worked on marketing strategies for brands such as GE Appliances, General Motors, AT&T, Humana, and many others.His recent book is quickly becoming a must-have for marketers learning about influence and we will surely talk about that book here in a moment.Conversation points:Within Marketing, we often hear two terms: Influence Marketing and Influencer Marketing.Jason, what is the difference between influencer marketing and influence marketing?I'm an advocate of every company being a media company. No matter what their product or service, they need to be a media company.How would you communicate to a company to create their own media to support their influence?I know that you come from the world of PR. For me, personally, I've lost enthusiasm for traditional PR. Mainly because the voice of the customer is often louder than any PR that a company itself can create.In an era of Influence Marketing, where does traditional PR stand?There seem to be two vastly different worlds between B2B Influence Marketing and B2C Influencer Marketing. Let's talk about each separately:Tell me where you would start and some things to consider if you are tasked with utilizing Influence Marketing for this company.Now for B2C:Where do you start there with Influence Marketing?I heard on your podcast a rant you gave about the overuse of the term "Authenticity" and with full admission, I believe we are both people who have been training marketers to use "Authenticity"So, given that the term has been beaten to death and overused, do you think that companies have gotten the idea and moved the needle any closer to being authentic?Shaquille O'Neal endorses everything from foot powder, to ink cartridges, to Taco Bell. When he endorsed Icy Hot and Muscle Milk, it made sense. But Comcast and Ink Cartridges?Is there a grey area between influence and endorsement - and can an influencer go too far with what they associate themselves with?I've seen you mention a few tools and software platforms for finding and managing influencers.Can you tell us about 1 or 2 and how these platforms work?Finally, Jason, tell us about your recently released book called "Winfluence"What can readers expect to learn from your book?Thanks to the listeners. If you're listening to the podcast and want to also “see” Jason and I,  - video of this podcast and OTHERS are available in the podcast section of ContentMonsta.com.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Supplement Engineer Podcast
The Final Scoop #48: Premium Supplements, Muscle Milk "Non-Dairy", What is "hardcore"

Supplement Engineer Podcast

Play Episode Listen Later Jun 1, 2021 123:14


Coaching & Business inquiries: thesupplementengineer@gmail.com Save 15% on Apollon Nutrition products: https://www.apollonnutrition.com/discount/Finalscoop Check Out Massive Iron Creatine+: https://superlivingtoday.com/collections/massive-iron-supplements/products/massive-creatine-creatine-plus The Final Scoop is a no-holds barred, snowflake-free panel discussion podcast born out of a desire to cut through all the fluff, frills, and BS that litters the sports nutrition and fitness industry.   Our panel includes an international assembly of industry insiders united by a common goal -- to deliver honest, straightforward information on all matters concerning training, nutrition, and supplementation sans industry-sponsored endorsements or paid advertisements. Panel members include: Shane Smith, Stack3d TJ Gonen, Fitness Deal News Robert Samborsky, Apollon Nutrition Lukasz Rytkowski, Prometeus Intelligent Sports Technology Robert Schinetsky, The Supplement Engineer Show Notes Topics covered in this installment: High-priced premium pre workouts Lion's Mane and libido Muscle Milk claim of "non-dairy" What makes a supplement "hardcore" and MORE Where to Find The Final Scoop Cast Stack3D Website: https://www.stack3d.com FitnessDealNews Website: https://www.fitnessdealnews.com FitnessDealNews YouTube: https://www.youtube.com/user/fitnessdealnews/videos Apollon Nutrition IG: https://www.instagram.com/apollonnutrition/ Robert Samborsky IG: https://www.instagram.com/robik2075/ Apollon Nutrition Website: https://www.apollonnutrition.com Supplement Engineer Blog: https://supplementengineer.com/blogs/supplements Supplement Engineer IG: https://instagram.com/thesupplementengineer Before You Go... If you enjoy this podcast and want to see more content like it, please consider leaving a review! https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1

Passion Love Pursuit podcast
The Secret To Getting Anything You Want In Life With Jennifer Cohen

Passion Love Pursuit podcast

Play Episode Listen Later Mar 29, 2021 54:18


I absolutely loved my conversion with today's guest and this subject is for anyone listening right now. We all have big goals, but very often we can become crippled by fear that we stop ourselves before we even start and then we never achieve what it is that we want. So today you will learn how you can get out of your own way and get what it is you want out of life. You will learn the mindset, strategies and no bullshit approach to going after your goals. Also why it takes boldness opposed to just being smart to achieve your big audacious goal and dreams. My guest is beautiful and bold Jennifer Cohen.  Jennifer is a best-selling author, brand strategist, international speaker and educator with a specific focus on building healthy habits to drive positive behavioral change.  She was recently named "100 Most Influential People in Health and Fitness" by Greatist and is currently ranked #16 "Most Impactful Fitness Entrepreneurs" by Web MD.  She is the CEO of Suprema Fitness, a full service agency, which primarily invests in health and wellness tech startups. In 2021, they launched their first platform in partnership with Ryan Lochte called Loch’d In Training.  In 2019, Jennifer took her passion and experience to develop and host one of the fastest rising, regularly ranked podcasts, “Habits & Hustle”  featured on Entrepreneur.com, which brings together thought leaders and notable game changers into thought provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities. Jennifer’s work goes beyond performance training. She also serves as a brand strategist to world class brands including Weight Watchers, Muscle Milk, KIND Bar, Tonal Gym, LOEWS Hotels, and Tru Niagen. She took her wealth of knowledge center stage when she was invited to deliver her signature“10% Target” as a TED talk, which has garnered over 3 million views in only a few short months.    Jennifer is also a best-selling author of 3 books No Gym Required – Release Your Inner Rock Star, Strong is the New Skinny, and Badass Body Goals  With all of her achievements, the one closest to her heart is being the co-founder of The Good Human Foundation, which hosts the annual star-studded “Babes For Boobs” bachelor auction supporting breast cancer research and treatment. You will learn in this episode: How she became well known as a fitness influencer How to ask for what you want Making the decision to never listen to “as if” and instead shifting it to "what if” What is the 10% target Getting comfortable with failure Getting out of our own way Asking yourself “what's the worst that can happen" How to properly ask and receive The difference between confidence and boldness Reverse engineering to achieve what you want Why she states it's better to be not as smart, but bold How to take a chance on yourself How to be more creative in possible opportunities for yourself Finding a niche and narrowing it down How to stay in it when you keep failing to achieve the result you desire Consistency in everything you do The correlation between success and exercise Jennifer's meaning of hustle One simple word...ASK What to do to bring you back to center from being burnt out What's new and exciting coming for Jen Are you wanting to be more focused to accomplish your big goals or have sustainable energy to last through your days? With a powerful dose of Superfood mushrooms to can achieve better focus, energy, and concentration to conquer your days. All while improving your immune system. My favorite go-to is Four Sigmatic's Mushroom blend which you can add to your coffee or smoothies. Get yours now at a discount using code: ELPLP https://bit.ly/3hFoJ8U For full show notes and episode resources head to https://ericalippy.com/jennifer-cohen/ Find our guest at: http://jennifercohen.com/ https://www.facebook.com/therealjencohen/ https://www.instagram.com/therealjencohen/ Please don't forget to subscribe and leave a review! YOUR HOST ERICA LIPPY: https://www.instagram.com/ericalippy PASSION LOVE PURSUIT INSTAGRAM: https://www.instagram.com/passionlovepursuit/ PASSION LOVE PURSUIT FACEBOOK: https://www.facebook.com/passionlovepursuit/ PASSION LOVE PURSUIT PODCASTS: https://ericalippy.com/the-podcast/

RISE ABOVE WITH RUDY
The main ingredient in Muscle Milk? Perseverance!

RISE ABOVE WITH RUDY

Play Episode Listen Later Mar 9, 2021 23:39


Our guest this week is a health innovator and entrepreneur.  He sees the world as his laboratory and transformation his specialty.  People look to him for the world’s next revolutionary products that lead to improved physical performance, stable mental health and nutritional wellness - for humans and animals.  Among his notable inventions is Muscle Milk, one of the most successful protein supplements in history.  He developed it in the 1980s while he was working in NASA’s Ames shuttle program, it was designed to boost the health of his son, who at the time was an underweight baby he and his wife adopted from Guatemala.  Launched by that success—and a desire to shed 200 pounds himself – he went on to create the pre-paleo / caveman diet®.   Welcome Bob Fritz. About Daniel "Rudy" Ruettiger Today, a highly sought after motivational speaker, Rudy entertains international corporate audiences with a unique, passionate, and heartfelt style of communicating. He reaches school children, university students, and professional athletes with the same enthusiasm, portraying the human spirit that comes from his personal experiences of adversity and triumph. His captivating personality and powerful message of "YES I CAN" stays with his audiences forever. Rudy's opening remarks receive thunderous applause and standing ovations from audiences of 200 to 20,000 people who emotionally chant "RU-DY, RU-DY!" About Joe Garner When it comes to America's popular culture, six-time New York Times bestselling author Joe Garner has become one of its premiere chroniclers.  See all his books here. He's been featured on the Today Show, CNN, Fox & Friends and hundreds of radio programs nationwide.  Joe's books have also become Wall Street Journal, Publishers Weekly, Sports Illustrated and USA Today bestsellers. www.garnercreative.com @AuthorJoeGarner - Twitter AuthorJoeGarner - Instagram Joe Garner - LinkedIn  

Live Greatly
Jennifer Cohen | Just Go For It | A Top Fitness Authority & Influencer

Live Greatly

Play Episode Listen Later Feb 23, 2021 30:57


How do you go from being a small town girl to being a well known influencer in the health and fitness world? Being able to convince Keanu Reeves to shoot a video with you at a young age could be a starting point, but perseverance and the right mindset has set Jennifer Cohen up for success. In this Live Greatly Podcast Kristel Bauer connects with Jennifer Cohen to discuss tips for building confidence, how to have a healthy relationship with your body, and how to get motivated to exercise and achieve your goals. Jennifer Cohen is a best-selling author, brand strategist, international speaker and educator with a specific focus on building healthy habits to drive positive behavioral change. She was recently named "100 Most Influential People in Health and Fitness" by Greatist and is currently ranked #16 "Most Impactful Fitness Entrepreneurs" by Web MD. Jennifer is the host of one of the fastest rising, regularly ranked podcasts, "Habits & Hustle” featured on Entrepreneur.com, which brings together thought leaders and notable game changers into thought provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities. Jennifer’s work goes beyond performance training. She also serves as a brand strategist to world class brands including Weight Watchers, Muscle Milk, KIND Bar, Tonal Gym, LOEWS Hotels, and Tru Niagen. She is a best selling author and an all around phenomenal woman! Learn more at https://jennifercohen.com/ Check out Kristel's free mini course with the keys to success and fulfillment here! https://www.livegreatly.co/courses Kristel Bauer, the Founder of Live Greatly, is a wellness expert, Integrative Medicine Fellow, Keynote Speaker, Physician Assistant, & Reiki Master with the goal of empowering others to live their best lives! Follow her on: Instagram: https://www.instagram.com/livegreatly_co/?hl=en facebook: https://www.facebook.com/LiveGreatly.co/ LinkedIn: https://www.linkedin.com/in/kristel-bauer-wellness-expert-consultant-live-greatly-podcast-host-keynote-speaker-4a93881a3/ Youtube: https://www.youtube.com/channel/UC8Nt0qY7wPUE8BumTV_dvfw Clubhouse @livegreatly To learn more about Live Greatly's transformative online courses for personal development and self-improvement, to discuss collaborations and partnerships, or to book Kristel as a speaker or consultant visit www.livegreatly.co --- Support this podcast: https://anchor.fm/kristel-bauer/support

Driven by Diversity Podcast

A Florida girl born and raised - not the Florida with the beaches or Disney World, but the part with the confederate flags and lynching trees. Growing up riding four-wheelers and dirtbikes, Kyrstin Stone decided in her teens that her feet should remain firmly on the ground and instead set about the idea of becoming an athlete manager, having become hooked on Supercross and Arenacross through friends who were turning pro. Sadly, being told outright by multiple then-managers that women would never be an athlete manager to male talent, she let the dream die, and often wonders what her life would have been like if there was more representation in the sport. However, with action sports remaining her passion, Kyrstin found her footing in marketing and has since worked on major campaigns with Red Bull, Muscle Milk, and Jack Daniels. Although a slightly different twist on our usual stories this week, Kyrstin’s hope is that through this conversation you can feel empowered to chase any and every dream. Find Kyrstin on Instagram at @Kyrie822Keep up to date with Driven by Diversity on Instagram: @wearedrivenbydiversity See acast.com/privacy for privacy and opt-out information.

ContenderCast with Justin Honaman
MUSCLE MILK + FLAVOR INSIGHTS

ContenderCast with Justin Honaman

Play Episode Listen Later Jan 18, 2021 39:13


Nikki Brown and Michael Pickett are co-founders of CytoSport (the company that launched Muscle Milk) and now Flavor Insights. The family worked together to found and grow CytoSport for nearly 20 years – from its first retail offering of Cytomax, then Muscle Milk and until its acquisition to Hormel in 2014. The family, working together again, brings with them all of their key learnings and best practices from CytoSport and is enjoying building a new company that leverages their specialized, unmatched experiences and successes. Nikki and Michael join Justin to share their story and lessons learned.

Wellbrick
Wellbrick Mission Statement

Wellbrick

Play Episode Listen Later Jan 12, 2021 22:39


The Wellbrick team: Chris, Jack, and Mike are interviewed by Muscle Milk inventor Bob Fritz

Savvy Business, Life Unscripted
How to Stay Fit When You Work Remotely with Shane McCassy

Savvy Business, Life Unscripted

Play Episode Listen Later Jan 7, 2021 19:21


As the founder and CEO of a newly launched sustainable water enhancement line Hab, Shane McCassy brings two decades of experience introducing innovative and disruptive health/wellness brands to his latest work on Hab. His career path has given him the unique privilege of leading launch efforts for several new to market mobile apps, creating businesses’ online platforms and has established multiple health-based consumer products for nationwide retail distribution. Some of the brands he has worked with include Oakley, Amp’d Mobile, Muscle Milk and Tone It Up. At Muscle Milk, he was the brand’s Director of Marketing where he helped them become the #1 protein beverage in the US. At Tone It Up where he served as the brand’s COO, he helped to build a platform that connected millions of women around the world to live a healthier and happier life. https://drinkhab.com

Life Unscripted Radio
How to Stay Fit When You Work Remotely with Shane McCassy

Life Unscripted Radio

Play Episode Listen Later Jan 7, 2021 20:00


As the founder and CEO of a newly launched sustainable water enhancement line Hab,  Shane McCassy brings two decades of experience introducing innovative and disruptive health/wellness brands to his latest work on Hab. His career path has given him the unique privilege of leading launch efforts for several new to market mobile apps, creating businesses’ online platforms and has established multiple health-based consumer products for nationwide retail distribution. Some of the brands he has worked with include Oakley, Amp’d Mobile, Muscle Milk and Tone It Up. At Muscle Milk, he was the brand’s Director of Marketing where he helped them become the #1 protein beverage in the US. At Tone It Up where he served as the brand’s COO, he helped to build a platform that connected millions of women around the world to live a healthier and happier life. https://drinkhab.com

Taste Radio
Ep. 236: The NFL’s G.O.A.T. Is Fueled By Mushrooms. And He’s Ready To Share.

Taste Radio

Play Episode Listen Later Jan 5, 2021 37:34


In the vernacular of our times, someone who is considered to be the best at a skill, sport or profession is described as a “G.O.A.T.,” an acronym which stands for “Greatest Of All Time.” It’s an apt term for Jerry Rice, the NFL Hall of Fame wide receiver, a four-time Super Bowl champion with the San Francisco 49ers and holder of nearly every significant career receiving record in American professional football. Today, Rice is tackling a new challenge as the co-founder of G.O.A.T. Fuel, the aptly named energy drink brand which markets health-focused beverages made with green tea, natural caffeine and cordyceps mushrooms. It’s not Rice’s first involvement in the beverage industry: along with his work as a longtime ambassador for Muscle Milk, he previously launched an energy drink brand in the mid-2000’s called e10. As a result, he’s using his experience on and off the playing field to support the development of G.O.A.T. Fuel as the company’s CEO. In an interview included in this episode, Jerry and Jaqui Rice, his daughter and a co-founder of the company, spoke about the inspiration behind, planning and launch of G.O.A.T. Fuel, and how they’re leveraging Jerry’s fame in a way that’s authentic to the brand and its positioning. They also discussed the products’ unique formulation and how they evaluate partnerships, including a recent deal with gaming and sports betting company FanDuel.  Show notes:  0:40: Interview: Jerry Rice & Jaqui Rice, Co-Founders, G.O.A.T. Fuel -- After giving his prediction for this year’s Super Bowl, Jerry Rice and his G.O.A.T. Fuel co-founder Jaqui Rice spoke to Taste Radio editor Ray Latif about their motivations for entering the energy drink category despite its challenges and long odds. They also discussed why they viewed the company as led by “a family of G.O.A.T.s,” how they plan to educate consumers about the functional benefits of cordyceps mushrooms, why the target consumer is more about personality than demographics and how they are building out an ambassador team for the brand. Later, they explained why core values have to align in any partnership and shared Jerry’s advice for any individual that wants to become a G.O.A.T. Brands in this episode: G.O.A.T. Fuel, Muscle Milk, Rowdy Energy

Wellbrick
Real Cure to COVID? Muscle Milk Founder (Bob Fritz)

Wellbrick

Play Episode Listen Later Dec 10, 2020 23:31


The Wellbrick team invites the founder of Muscle Milk, Bob Fritz to discuss Immune Health and steps to battle COVID-19.

I AM Healthy & Fit
HAB. The Best Water Flavor Product On The Market

I AM Healthy & Fit

Play Episode Listen Later Oct 6, 2020 37:18


Shane McCassy, The Founder and CEO of Hab has spent the last 17 years growing exciting startups and influential brands like Oakley, Amp’d Mobile, Muscle Milk, and Tone It Up. His experience has given him the privilege of launching national retailers, websites, mobile apps, and has commercialized more than 100 consumer products in the health and wellness space. During his 7 year tenure as Director of Marketing at Muscle Milk, their goal was to position protein as a lifestyle product and bring it to the masses like it hadn’t been before. As COO of Tone It Up he learned the power of community and the impact of a company aimed to do good. During his 5 years with Tone It Up, Shane became much more aware of his own sustainability and began to eliminate plastic and single-use waste from his daily life. This lifestyle change and previous experiences led him to the idea behind Hab. He loved drinking water from his reusable bottle but would turn to a plastic bottle or aluminum can when he needed a little flavor. After too many days of seeing the pile of single-use waste, he thought, “There has to be a product that gives me the flavor I love without all the waste!” After finding no such products that fit his core values, he began the development of Hab. Hab’s guiding principles were simple; Let's make water taste amazing, with a plastic-free supply chain, no single-use waste, and never any artificial ingredients. The solution is Hab’s naturally flavored bits, a dose-as-you-like tablet that pairs perfectly with your reusable bottle of choice, flat or bubbly. He hopes you all enjoy great tasting fruit-flavored water, sustainably. In this episode: - The importance of drinking water - Sustainability and what that means in the water industry - Energy, focus, attention, and mood can all be related to drinking water - Flavored water and how it can encourage you to drink more of it - The background of HAB (HABIT) and creating a revolutionary product to flavor water Website/Social links DrinkHab.com

Health Coach Conversations
EP112: The Secret To Getting Anything You Want In Life with Jennifer Cohen

Health Coach Conversations

Play Episode Listen Later Sep 28, 2020 18:29


As a health coach, you understand the power of mindset and setting healthy habits but your clients might need some extra motivation. Jennifer Cohen talks with Cathy about how we all get in our own way sometimes when striving to meet our goals and how we can change our outcomes simply by trying again and realizing no doesn’t have to be the final answer!     In this episode, Cathy and Jennifer discuss:  Why smart people don’t always get what they want How Jennifer’s experience working with Keanu Reeves influenced her bold mindset  3 Lessons Jennifer’s learned about what boldness really means   The power of getting comfortable with hearing “no”  Jennifer’s “10% Target” mindset shift strategy   Details about Jennifer’s helpful books     Memorable Quotes: “When you want to get what you want, you have to be bold and you have to take that risk.”   “Never count yourself out; you miss 100% of the shots you don’t take.”    Jennifer Cohen is a best-selling author, entrepreneur, and performance coach with a specific focus on building healthy habits to drive positive behavioral change. She was recently named "100 Most Influential People in Health and Fitness" by Greatist and is currently ranked #16 "Most Impactful Fitness Entrepreneurs" by Web MD. In 2019, Jennifer took her passion and experience to develop and host one of the fastest rising, regularly ranked podcasts, “Habits & Hustle” featured on Entrepreneur.com, which brings together thought leaders and notable game-changers into thought-provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities. Jennifer’s work goes beyond performance training. She also serves as a consultant to world-class brands including Muscle Milk, KIND Bar, Loews Hotels, and Weight Watchers. Jennifer’s signature “10% Target” mindset was recently presented in her TED talk. Jennifer is also a best-selling author. Her first bestselling book, No Gym Required – Release Your Inner Rock Star (2009), outlines her no-nonsense approach to fitness and health, and serves as an overall healthy lifestyle guide. Her second book Strong is the New Skinny reached #2 on the Bestsellers List. And Jennifer’s third book Badass Body Goals is an innovative book/journal featuring an online video library. Jennifer was also the co-founder of the very popular fitness app, which was acquired by Weight Watchers in 2015 and she is the co-founder of The Good Human Foundation, which hosts the annual star-studded “Babes For Boobs” bachelor auction. Jennifer resides in Los Angeles, California with her husband and their two little superstars, Dylan and Sydney.   Mentioned In This Episode: No Gym Required – Release Your Inner Rock Star  Strong is the New Skinny Badass Body Goals   Links to resources: Health Coach Group Website

SLEEPER SALAD
90 - BET HE LIKES MUSCLE MILK (W. LINDSAY MEYERS)

SLEEPER SALAD

Play Episode Listen Later Aug 24, 2020 47:36


Alex and Fiona are joined by comedian Lindsay Meyers to talk about her personal pantasy pootball, the news that the Grock of Old has arisen, and the first installment of new segment Sleepers Creepers! Get a load of those peepers! SPONSOR: Vans Warped Tour 2020 MUSIC: Gearhead Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/

The Bros and Blokes Lifestyle Academy
What Fitness Powders Should I Take? (If Any!)

The Bros and Blokes Lifestyle Academy

Play Episode Listen Later Mar 4, 2020 32:56


In today's fitness check-in, we breakdown the main fitness supplementation currently on the market. This includes Whey Protein, BCAA's, Creatine, Pre-Workout and Energy Drinks.With each one, we analyse where it comes from, their purpose, who it's designed for, any health concerns and recommended brands. We also discuss the supplementation industry in general and concerns over why there's no significant regulations. *Shock face emoji*For more information on our show, visit brosandblokes.com or check out our social media platforms:Facebook: /brosandblokesTwitter: @brosandblokesInstagram: @brosandblokesYoutube: Search "Bros and Blokes"Support the show (https://www.patreon.com/brosandblokes)

Meet the Mentor with Dr. Bill Dorfman

We are excited to bring youNoah Bremen this week, the Founder of bdirect Companies, an industry leading retail sales and marketing force behind many of the nation’s hottest products and brands, including Five Hour Energy, Beats by Dre, VitaCoco, NutriBullet, and Muscle Milk, among a host of others. Born in Detroit and raised in Bloomfield Hills, Michigan, Bremen graduated from Michigan State University where he studied marketing and advertising and played collegiate baseball. Once in Los Angeles, Bremen became enthralled with brand marketing while working for Peter Bieler, the innovator behind ThighMaster, as vice president of sales, who instilled in him the value of anticipating the consumer’s needs before they arise. Bremen’s expertise is in bridging the gap between retail stores hungry for the next big thing and to innovative new brands. In that vein, Bremen founded bdirect, a 360-degree provider of sales and marketing leadership for consumer product developers. Bremen maintains offices in New York, California, Washington, and Arkansas. When he’s not in Los Angeles, he spends one third of his time in Bentonville, Arkansas, home to the corporate headquarters of Walmart, with whom he does a large percentage of his business. Bremen also has close ties with Sam’s Club, Costco, 7-Eleven, Target, Walgreens and many other big box retailers. An avid sports enthusiast, his hobbies include baseball, basketball, tennis, skiing, and golf. Tune in to hear Noah’s to hear advice for a career in marketing and how he has achieved his success.

Taste Radio
Ep. 199: Innovate, Survive, Adapt, Win. How Eboost Is Playing The Long Game.

Taste Radio

Play Episode Listen Later Feb 4, 2020 42:30


Twelve years since launching Eboost, a brand of natural energy powders and ready-to-drink beverages, founder and CEO Josh Taekman reflected on his entrepreneurial journey with a measure of regret. In an interview included in this episode, he admitted that he’s made some big mistakes -- including a few near-fatal ones for the brand. He acknowledged that Eboost has been chronically underfunded and that he missed the boat on key hires during critical moments in its development.  That’s not to say that Eboost hasn’t seen its share of victories, including earning national distribution at 7-Eleven for its energy shots, announcing a highly publicized partnership with fitness celebrity Jillian Michaels and landing a spot on Oprah Winfrey’s coveted “List of Favorite Things.” Throughout the years, Taekman said that he’s taken the highs and lows of his business in stride. He knew Eboost wasn’t going to be an overnight success, and explained that persistence, tenacity and an unrelenting belief in the brand’s potential have been his most crucial assets. “When someone says ‘you can’t do it’ or ‘I dare you to do it,’ to me it’s ‘of course I can, and I will through perseverance and grit,’” he said. “The thing that kept me going is that I truly loved the product,” he said. “In my heart of hearts, I knew we had a great product and a great brand.” As part of our conversation, Taekman chronicled his career path from music marketing, including a partnership with hip-hop and fashion mogul Sean “P. Diddy” Combs, to beverage entrepreneurship with energy platform brand Eboost, and also discussed why he initially focused on non-traditional retail and how he landed a joint venture with AriZona Beverage Co. to produce and distribute the product. Show notes:  1:26: Josh Taekman, Founder/CEO, Eboost -- In his interview with Taste Radio editor Ray Latif, Taekman spoke about why he moved to New York City after college, how he landed a meeting with Bad Boy founder Sean Combs (aka P. Diddy) and eventually founded the company’s marketing division. He also discussed why a proposed joint venture between Combs and Nantucket Nectars was scrapped, the impetus for launching Eboost and the company’s initial focus on distribution at hotels and gyms. Later, he explained why a deal with 7-Eleven didn’t work out as planned, benefitting from the perception that Eboost was a bigger brand that it actually was, why he regrets not focusing on direct-to-consumer sales earlier on and the reason that the company rebranded. Taekman also explained how he convinced AriZona Beverages co-founder/CEO Don Vultaggio to partner with Eboost and why he wishes that his investors would have asked him to step down as CEO. Brands in this episode: Eboost, Nantucket Nectars, Mistic, Snapple, AriZona, Sprite, Pepsi, Red Bull, Monster Energy, Redline, Berocca, Emergen-C, Muscle Milk, Vitaminwater, Zipfizz, VOSS, Nuun, Coca-Cola, Snickers, Toblerone, Bai, 5-hour Energy, Rockstar Energy, Stacker2, SK Energy, RxBar, Bang Energy

Hack the Entrepreneur with Jon Nastor
480: Jason Harris on the Soulful Art of Persuasion

Hack the Entrepreneur with Jon Nastor

Play Episode Listen Later Oct 21, 2019 49:22


Learn how you can save time and money with Intuit Quickbooks. Go to Intuit.me/hack My guest today is a bestselling author, award-winning advertiser, and entrepreneur. Jason Harris is the CEO of the creative agency Mekanism and the cofounder of the Creative Alliance. At Mekanism, Jason has helped the agency produce campaigns for such companies as HBO, Muscle Milk, The North Face, PepsiCo, MillerCoors and Ben and Jerry's. In 2014, Mekanism led the White House's "It's on Us" campaign to raise awareness of campus sexual assault. The campaign is currently in its third year. This past summer Jason published his first book The Soulful Art of Persuasion, already a Wallstreet Journal Bestseller. Now, let's hack... Jason Harris.

Project Archivist
Ep 304 Fast food Freak outs 2019 Moonshine and Muscle Milk!

Project Archivist

Play Episode Listen Later Sep 3, 2019 91:00


Fast Food Freakouts and Follies 2019. This year Chuck Brewer From Wheel nerds returns as Does Substitute Co-Host In training Lee Lee. Lobo tried to weasel his way out of the show but we Gorilla radio call him twice and force him to be at least a little involved. Lee Lee forces Chuck to take a shot of Moonshine every time a Florida story is mentioned so things go downhill real fast. We cover the great chicken sandwich battle of 2019, The Tortillapocalypse that forced Taco. . . Bell to not have any tortillas! the usual assortment of people freaking out in fast food establishments, People assaulting each other with food, Over food and about food. How to dispose of old hand grenades, Not enough Ketchup packets gets your ass beat, Not enough Hot sauce gets your ass beat, Lee Lee's computer is toast and Chuck loves his muscle milk.. Closing Music for the Show: The Talking Heads - life During Wartime

Beauty Call Podcast
Beauty has NO limitations! Terri Bunch gives us tips and tricks on how she navigates the natural occurrences in aging in order to stay young and healthy!

Beauty Call Podcast

Play Episode Listen Later Jul 8, 2019 62:45


Terri Bunch is a pageant director, producer, coach, mentor and judge as well as decades long competitor and a former titleholder in the Miss and Mrs divisions. Terri is the founder and Executive Director of the Miss Greater Southern California Pageant, a regional title which allows their titleholder to select a state or national pageant to advance to. The pageant is inclusive to young women of all ages ( 17 and up), sizes and ethnicities, as she believes beauty has no limitations. Terri is an event coordinator at her husbands' off road business and in her free time, loves water skiing, SCUBA diving and travel. She has been married to her husband, Jason, for 34 years and has two adult daughters, Taryn and Brittany, and a son in law, Robin.What will you hear about on this episode:*Being at your best at 40, 50, 60 and beyond! As we age, we get to know ourselves so much better! We are more fearless, more secure and if we stay 'current' and continue to grow, these years really are the best.*How old is 'too old' to compete in pageants? *Swimsuit Competition or no Swimsuit Competition? This debate rages on in the pageant world. I have my own feelings about it and there really is no right or wrong answer.*Feminism in 2019--what does this mean? Have we really come that far? Does sexism still hold us back?*Overcoming inevitable challenges as we age.How do we navigate the natural occurrences in aging in order to stay young and healthy?Terri's Low Cal Shake off the pound smoothie:16 oz UNSWEETENED cashew milk ( almond milk is ok too, as long as it’s the 25 calories per serving type);1 scoop Muscle Milk protein powder, any flavor - IMPORTANT- 1 scoop is not one serving- 2 scoops are one serving- use just one scoop.*Two tablespoons each golden flax seeds and chia seeds ( you can get these often at your regular grocery but also any nutritional market and also on Amazon)*One handful goji berries ( you can get these on Amazon or any nutritional grocery market- we recommend the Terrasoul brand of goji berries)*Add up to 14 ice cubes, slowly, in the blender until it reaches the thickness you prefer. The shake has approximately 350 calories and 25-30 grams of protein.How to reach Terri:https://missgreatersocal.com/Support the show (https://podcasts.apple.com/us/podcast/beauty-call-podcast/id1462542236)

Insomnia Fuel
Ep. 5 - Muscle Milk Milks My Insomnia

Insomnia Fuel

Play Episode Listen Later Jun 18, 2019 14:50


Muscle Milk is bad. For real. Click the website link for sources. New episodes every Tuesday. Now new sub-podcast episodes every Friday. Twitter: @insomniafuelpod Instagram: @insomniafuel Website: bit.ly/insomniafuelpodcast Ebates: bit.ly/insomniafuelebates (Free $10 when you spend $25 or more at any store)

Taste Radio
Insider Ep. 31: Who Really Owns Your Brand? Hint: It’s Not You.

Taste Radio

Play Episode Listen Later Apr 26, 2019 43:48


You might have put time, money, blood, sweat and tears into building your brand, but at the end of the day it doesn’t belong to you. That’s the perspective of Christian Krogstad and Thomas Mooney, the co-founders of Westward Whiskey, which helped establish the rapidly growing American single-malt whiskey category. As part of a wide-ranging conversation included in this episode, Krogstad and Mooney explained that consumers, via their palates and wallets, are Westward’s true owners. “We share a belief that it’s Westward, not either of us, that should be famous,” Mooney said. “And that we want our whiskey to do the talking. Ultimately, brands belong to the people who enjoy them, not to the people who make the products.” Originally founded as House Spirits Distillery in 2004, Westward was one of several brands in a broad portfolio that included Aviation Gin -- since acquired by actor Ryan Reynolds -- and others. Following an investment from Distill Ventures, the venture capital arm of beer and spirits conglomerate Diageo, in 2018, the Portland, Ore.-based company shifted its primary focus to Westward, a single-malt whiskey that draws inspiration from Oregon’s deep-rooted craft beer culture. As part of our conversation, Krogstad and Mooney spoke about Westward’s origins and explained why it was important for them to develop a personal relationship prior to formalizing their professional one. They also discussed the company’s alignment with Distill Ventures and how they determined it was the right partner, what the notion of a “better whiskey” means to them and why compelling innovation means giving people something they “never realized they wanted.” Show notes: 1:46: John at Kon, DragNet & a Whole Lotta Protein -- John and Mike returned to the studio after a week away from the office and discussed their trips to L.A. and Vermont, respectively. John also spoke about his experience at KombuchaKon, an annual trade show focused on the business of kombucha, where he presented on a panel and sampled a wide variety of products, including one from Iceland. He also explained the concern among KombuchaKon attendees in how some brands are marketing and promoting their products. Later, the hosts bantered about the development of the market for CBD in L.A. and chatted about a few notable products that came into the office over the past week. 19:25: Christian Krogstad/Thomas Mooney, Co-Founders, Westward Whiskey -- Krogstad and Mooney joined Taste Radio editor Ray Latif for an interview recorded at the Westward Whiskey distillery in Portland, Ore. Krogstad spoke about his background in craft brewing and how it led to him to launch a distillery and Mooney discussed how his experience with CPG conglomerates provided him with both a foundation and thirst for entrepreneurship. Later, they explained why partnership with a strategic investor has long been part of the company’s business strategy and how they developed a relationship with Distill Ventures long before its investment in Westward. They also spoke about Westward’s “beer-philic” approach to distilling and why a limited marketing budget means that they “can never be complacent in product development.” Brands in this episode: Nutty Steph's, Alchemist Beer, Kombucha Iceland, GT’s Living Foods, Brew Dr. Kombucha, Humm Kombucha, Boochcraft, Dosist, Cha Cha Matcha, Smashpack, Muscle Milk, OWYN, Smarties, Protes, Lemon Perfect, Westward Whiskey, McMenamins, Fiji Water

Nourish Balance Thrive
The Latest Research on Exogenous Ketones and Other Performance Enhancers

Nourish Balance Thrive

Play Episode Listen Later Apr 24, 2019 62:27


Back on the podcast today, we have researcher and athlete Brianna Stubbs, PhD. Brianna has been a world-champion rower and is now competing in cycling, running, and triathlon. She is also Research Lead for HVMN, advancing the science on human optimisation and creating content and products to improve physiology, metabolism, and cognition. As a world expert on ketone metabolism, Brianna is here with me to talk about the latest research on exogenous ketones. We discuss their effects on athletic performance, brain injury, and cognition, and she weighs in on the controversy regarding the effect of ketone esters on the inflammasome. We also look at the misunderstood role of lactate and how it’s now being used to improve athletic performance. Here’s the outline of this interview with Brianna Stubbs: [00:00:35] Our previous podcasts with Brianna: 1, 2, 3. [00:02:00] Podcast: Professor Tim Noakes: True Hydration and the Power of Low-Carb, High-Fat Diets. [00:02:19] Andrew Bosch at the University of Cape Town. [00:05:03] Training for full Ironman. [00:05:19] Podcast: Off Road Triathlon World Champion Lesley Paterson on FMT and Solving Mental Conundrums. [00:07:39] Using ketone esters to fuel for a race. [00:10:18] Who's using the ketone ester? [00:11:08] Effects of ketone esters on cognitive function; Study: Evans, Mark, and Brendan Egan. "Intermittent Running and Cognitive Performance after Ketone Ester Ingestion." Medicine and science in sports and exercise 50.11 (2018): 2330-2338. [00:12:21] Rescue of ATP in the brain of mice given exogenous ketones; Study: Prins, M. L., et al. "Increased cerebral uptake and oxidation of exogenous βHB improves ATP following traumatic brain injury in adult rats." Journal of neurochemistry 90.3 (2004): 666-672. [00:13:46] Unpublished research on ketone esters in hypoxia: Ketone Esters for Optimization of Cognitive Performance in Hypoxia. [00:15:33] One hour cycling record; Vittoria Bussi. [00:16:00] Bradley Wiggins; The Flying Scotsman Graeme Obree; Jens Voigt. [00:19:19] Professor Tim Noakes; Central governor model of fatigue: Noakes, Timothy D. "The central governor model of exercise regulation applied to the marathon." Sports medicine 37.4-5 (2007): 374-377. [00:19:32] Cyclists go slower from the first pedal stroke when you put them in a hot laboratory; Study: Tucker, Ross, et al. "The rate of heat storage mediates an anticipatory reduction in exercise intensity during cycling at a fixed rating of perceived exertion." The Journal of physiology 574.3 (2006): 905-915. [00:19:43] Cold water in mouth reduces perceived effort and improves performance. Study: Burdon, Catriona A., et al. "The effect of ice slushy ingestion and mouthwash on thermoregulation and endurance performance in the heat." International journal of sport nutrition and exercise metabolism 23.5 (2013): 458-469. [00:19:57] Cooling mouthwash improves performance; Study: Jeffries, Owen, Matthew Goldsmith, and Mark Waldron. "L-Menthol mouth rinse or ice slurry ingestion during the latter stages of exercise in the heat provide a novel stimulus to enhance performance despite elevation in mean body temperature." European journal of applied physiology 118.11 (2018): 2435-2442. [00:22:25] Podcast: Science and Application of High Intensity Interval Training with Paul Laursen, PhD. [00:22:56] Potential therapeutic applications of ketone esters. [00:23:43] Ketogenic diet may help with alcohol withdrawal. Study: Dencker, Ditte, et al. "Ketogenic Diet Suppresses Alcohol Withdrawal Syndrome in Rats." Alcoholism: Clinical and Experimental Research42.2 (2018): 270-277. [00:24:43] Dr. Stephen Cunnane; MCT study: Courchesne-Loyer, Alexandre, et al. "Emulsification increases the acute ketogenic effect and bioavailability of medium-chain triglycerides in humans: protein, carbohydrate, and fat metabolism." Current developments in nutrition 1.7 (2017): e000851. [00:28:13] Ketone esters as nootropics. [00:30:23] Mitigating traumatic brain injury (TBI); lactate. [00:31:41] Improved outcomes with lactate infusion in intensive care; Study: Nalos, Marek, et al. "Half-molar sodium lactate infusion improves cardiac performance in acute heart failure: a pilot randomised controlled clinical trial." Critical care 18.2 (2014): R48; and Ichai, Carole, et al. "Half-molar sodium lactate infusion to prevent intracranial hypertensive episodes in severe traumatic brain injured patients: a randomized controlled trial." Intensive care medicine 39.8 (2013): 1413-1422. [00:32:22] Professor George Brooks; Study: Thomas, Claire, et al. "Effects of acute and chronic exercise on sarcolemmal MCT1 and MCT4 contents in human skeletal muscles: current status." American Journal of Physiology-Regulatory, Integrative and Comparative Physiology 302.1 (2011): R1-R14. [00:33:07] Ketones: the ugly duckling of metabolism. Study: VanItallie, Theodore B., and Thomas H. Nufert. "Ketones: metabolism's ugly duckling." Nutrition Reviews 61.10 (2003): 327-341. [00:34:20] Podcast: Why Cholesterol Levels Have No Effect on Cardiovascular Disease (And Things to Think about Instead), with Dr. Malcolm Kendrick. [00:35:28] Lactate increase carbohydrate usage and improves performance; Study: Azevedo Jr, John L., et al. "Lactate, fructose and glucose oxidation profiles in sports drinks and the effect on exercise performance." PLoS One 2.9 (2007): e927. [00:37:24] Cytomax, Muscle Milk. [00:39:11] L-Lactate vs D-Lactate; D-lactate free probiotics. [00:40:01] Podcast: How to Use Probiotics to Improve Your Health, with Jason Hawrelak, PhD. [00:40:44] Butyrate and exogenous ketones; Study: Cavaleri, Franco, and Emran Bashar. "Potential Synergies of β-Hydroxybutyrate and Butyrate on the Modulation of Metabolism, Inflammation, Cognition, and General Health." Journal of nutrition and metabolism 2018 (2018). [00:41:21] Effect of patents on innovation. [00:42:34] Richard Stallman, president of the Free Software Foundation. [00:44:10] Paper recently accepted for journal publication on GI symptoms associated with ketone esters (not yet published). [00:44:53] Acetoacetate diester causing GI symptoms; Study: Leckey, Jill J., et al. "Ketone diester ingestion impairs time-trial performance in professional cyclists." Frontiers in physiology 8 (2017): 806. [00:49:45] Study: Dearlove, David James, et al. "Nutritional ketoacidosis during incremental exercise in healthy athletes." Frontiers in physiology 10 (2019): 290. [00:51:21] Dominick D’Agostino, PhD; β-hydroxybutyrate (BHB) blocks inflammation; Study: Youm, Yun-Hee, et al. "The ketone metabolite β-hydroxybutyrate blocks NLRP3 inflammasome–mediated inflammatory disease." Nature medicine 21.3 (2015): 263.   [00:52:32] Newer study showing greater inflammatory response with ketone ester: Neudorf, Helena, et al. "Oral Ketone Supplementation Acutely Increases Markers of NLRP3 Inflammasome Activation in Human Monocytes." Molecular nutrition & food research(2019): 1801171. [00:53:46] Denmark study on effect of ketones on LPS-induced inflammation: Thomsen, Henrik H., et al. "Effects of 3-hydroxybutyrate and free fatty acids on muscle protein kinetics and signaling during LPS-induced inflammation in humans: anticatabolic impact of ketone bodies." The American journal of clinical nutrition 108.4 (2018): 857-867. [00:59:32] How to find Brianna and HVMN: Twitter: @BriannaStubbs and @HVMN; Instagram: HVMN; Website: hvmn.com; HVMN blog. [01:00:00] HVMN podcast on Apple Podcasts;  HVMN on YouTube.

Catching Up On Cinema
Episode 23 - Drive Angry (2011)

Catching Up On Cinema

Play Episode Listen Later Feb 28, 2019 141:46


CATCHING UP ON CAGE finally comes to it's conclusion as Trevor and Kyle catch up on Patrick Lussier's grindhouse crap fest, Drive Angry (2011)! Escaping from the bowels of Hell in a souped up muscle car, the plot follows Nic Cage and Amber Heard as they battle a cult and match wits with a scene-stealing William Fichtner. Bullshit cinematography meant to enhance the 3D experience! Slow-motion sex gunfights! William Fichtner delivering every line with laser precision and expert comedic timing! Amber Heard throwing some of the ugliest punches ever committed to film! Billy Burke disapproving of his daughter's request to go to burning man, Vin Diesel serving as corporate spokesman for Muscle Milk, and many other, dumber tangents!

Gastropod
Eating to Win: Gatorade, Muscle Milk, and… Chicken Nuggets?

Gastropod

Play Episode Listen Later Feb 12, 2019 37:46


Ancient Greek Olympians swore by beans to give them a competitive edge. Japanese sumo wrestlers rely on a protein-rich soup called chankonabe to get into peak condition. And NBA all-stars Kevin Garnett, Carmelo Anthony, and Steph Curry credit their success to a pre-game PB&J. Throughout history, athletes have traditionally eaten something special they hope will give them an edge. But is there any science behind these special drinks and diets—and will consuming them help those of us who are not destined for sporting glory, too? Listen in this episode as we reveals the backstory behind such stadium staples as Gatorade and Muscle Milk—and the evidence for their efficacy.

Cool Parents
55 - Tang-gential

Cool Parents

Play Episode Listen Later Feb 6, 2019 65:37


The Soupy Bowl! Gronk won! Did you know that Gronk is where Muscle Milk comes from? That's a fact. In this episode, we cruise through some Pervert Proverbs and discuss yesterday's horoscopes in an attempt to debunk the stars! Then, we perform an actual automatic writing ritual. The results are... interesting? I guess?

Six Weeks To Fitness
Interview with Jennifer Cohen, Best-Selling Author, Performance Coach

Six Weeks To Fitness

Play Episode Listen Later Nov 18, 2018 30:45


In this episode of my Six Weeks to Fitness podcast, I am joined by Jennifer Cohen, best-selling author, performance coach, fitness and wellness authority and entrepreneur.  During the interview, Jennifer will discuss her exercise philosophy, provide fitness tips during the holiday season and discuss her latest book, “Badass Body Goals” The Booty-Building & Waist Trimming Journal is a personal trainer in a book. It teaches you everything you need to know about booty-building, fat loss, and working out effectively to meet your goals, and then provides 10 weeks of complete, guided workouts you’ll use to make outrageously quick progress.  Each chapter comes with a video tutorial that readers can access through HabitNest.com so you can work out with Jennifer Cohen from anywhere. Early in her career, Jennifer emerged as an influential role model and game-changer for the fitness industry, best known for her savvy, straight-talking reputation and belief in a “no excuse” approach that forgoes the fitness fads and focuses on long-term, sustainable results.  Jennifer has been a spokesperson and consultant for brands including Nike, Weight Watchers, KIND Bars, Polar Heart Rate Monitors, Muscle Milk, Victoria’s Secret Sports and more. She has been named “Greatest 100 most Influential People in Health and Fitness” and “#16 Most Impactful Fitness Entrepreneurs” by Web MD. She was the host of CW Network’s fitness and lifestyle program, “Shedding for the Wedding” and a regular guest on network television including “The Today Show.” Cohen has also been a contributor for publications including Men’s Health, Mind Body Green, Entrepreneur, Huffington Post and more. She currently has a regular column on Forbes.

Our Food Journey Podcast
EP:4 The Science of Protein

Our Food Journey Podcast

Play Episode Listen Later Sep 24, 2018 16:52


Functional food has become a major trend over the last decade and nowhere has that trend been hotter than the beverage industry. Grocery aisles that were once dominated by carbonated sugary drinks are now filling up with beverages promising sharper mental acuity, health, and increased athletic performance. Few know this trend better than Dr. Francisco Parada-Rabell. He’s overseen over 250 formulations, including dairy, plant-based proteins, teas and juice-based drinks. Francisco is now the director of beverage innovation at CytoSport, where he is responsible for managing, formulating and commercializing new ready-to-drinks beverages for the Muscle Milk®, Evolve™ and CytoSport™ brands. Parada-Rabell has unique insight into the art and science of creating cutting-edge functional beverages.      

Passage to Profit Show
Overcoming Failure with Health Coach Kenya Gipson 08-26-2018

Passage to Profit Show

Play Episode Listen Later Aug 27, 2018 54:22


In this episode, we interview Certified Wellness Coach, Kenya Gipson about overcoming failures on the path to success. She discusses her journey in health and wellness - born from her own personal struggles of balancing a healthy lifestyle as a busy parent, creator and entrepreneur. She created the E.A.S.E. (Energizing, Active, Strength, Exercise) program and has worked with many health and wellness brands such as Muscle Milk and Fit Water, has been featured on the Today Show, and leads wellness initiatives for Pricewaterhouse Coopers, CRUNCH and Athleta. Follow Kenya on Instagram @coachkenya Featured Pitch Presenters: Kershel Anthony with Kerboom Kidz, at, www.kerboomkidz.com Sansan Fibri with DreaMe App, at www.dreameapp.com Patrick O’Donnell with SwingShot, at www.swingshot.com Visit the https://www.gearhartlaw.com/passage-to-profit-show/ for updates and the current pitch contest.

Passage to Profit Show
Overcoming Failure with Health Coach Kenya Gipson 08-26-2018

Passage to Profit Show

Play Episode Listen Later Aug 27, 2018 54:22


In this episode, we interview Certified Wellness Coach, Kenya Gipson about overcoming failures on the path to success. She discusses her journey in health and wellness - born from her own personal struggles of balancing a healthy lifestyle as a busy parent, creator and entrepreneur. She created the E.A.S.E. (Energizing, Active, Strength, Exercise) program and has worked with many health and wellness brands such as Muscle Milk and Fit Water, has been featured on the Today Show, and leads wellness initiatives for Pricewaterhouse Coopers, CRUNCH and Athleta. Follow Kenya on Instagram @coachkenya Featured Pitch Presenters: Kershel Anthony with Kerboom Kidz, at, www.kerboomkidz.com Sansan Fibri with DreaMe App, at www.dreameapp.com Patrick O’Donnell with SwingShot, at www.swingshot.com Visit the https://www.gearhartlaw.com/passage-to-profit-show/ for updates and the current pitch contest.

The Eater Upsell
How Muscle Milk Got Huge and What's Next for Protein

The Eater Upsell

Play Episode Listen Later Mar 27, 2018 35:13


Casey Johnston, the Future Editor of The Outline, stops by to explain how a drink called Muscle Milk ended up all over America. Dave Asprey, founder and CEO of Bulletproof, explains everything he thinks is wrong with protein in 2018 and where protein will go next. Read Casey's piece How Protein Conquered America Hosted by: Amanda Kludt and Daniel Geneen. Sign up for Amanda Kludt’s newsletter here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Michigan Runner Girl
Ep109: Recap of 2017 Reebok Ragnar Relay Michigan

Michigan Runner Girl

Play Episode Listen Later Oct 11, 2017 56:47


You couldn't miss Team MRG at this fall's Reebok Ragnar Relay Michigan, a 195.5-mile trek from Muskegon to Traverse City. And it wasn't simply because our team of 12 women wore matching blue Michigan Runner Girl shirts. Fellow Ragnarians grew to learn, over the 2-day race, that Team Michigan Runner Girl traveled in the two purple-and-pink-and-blue Muscle Milk vans—handing out Muscle Milk goodies along the way.  MRG's partnership with Muscle Milk was new this year, but logging the miles on country roads, through quaint coastal towns, and along the Lake Michigan shoreline was not. Team MRG was back again, after last fall's inaugural Ragnar Relay Michigan event, to tackle the distance (and lack of sleep) together. On this week's show: a rundown of race weekend with Heather Durocher and Ragnar teammates Pam Carrigan, Erin Henshaw and Ann Eshleman. While Pam, Heather and Erin were part of last year's Ragnar team, Ann was a Ragnar newbie and she shares how the experience exceeded her expectations in all of the right ways (she also talks about how she was apprehensive going into the experience and had plenty of questions for Pam in the days leading up to race day). The women break down how Ragnar relays work, how 12-person teams split into two "mini teams" with their own van, the challenges and rewards of running a total of three separate "legs," including through the night, and how each van found ways to fuel (at a few delicious restaurants) and rest (a little!) throughout the race. Heather and Ann were in van 1 while Erin and Pam were in van 2.  Whether you also participated in this year's Ragnar Michigan, or you're thinking about giving one a try, you're sure to be entertained during this informative and, at times hilarious, episode. (While "what happens at Ragnar stays at Ragnar," this episode definitely sheds some light on the silly and fun things that can happen when a dozen women team up to cover "200-ish miles" together.)

Fastbreak Breakfast NBA Podcast
Fastbreak Breakfast S2 Ep. 20 "Muscle Milk"

Fastbreak Breakfast NBA Podcast

Play Episode Listen Later Mar 10, 2016 63:48


S2 Ep. 20 "Muscle Milk" Chuck has a less than savory remedy for a night of drinking, Keith has lost faith in a Western Conference team, and Jon rues having to make a trip to the Nashville Guitar Center.Stick around for the Grizzlies Epilogue presented by Fan Essentials.Ep 59 (S2 Ep. 20)

Wake Up Hollywood
Kelley James

Wake Up Hollywood

Play Episode Listen Later Feb 11, 2015 55:00


If there is one word to describe the music of Kelley James, it would be "mash-up." Drawing from rock, pop, and the beachside vibes of his home state of California, James seamlessly combines acoustic guitar melodies with clever lyrics and freestyle vocal riffs to create a signature sound that fans and followers have grown to recognize and love. Most recently, James released his newest full-length album The Pattern Transcending. As the true progression of James' sound, the tracks features the best aspects of both his live shows and his studio prowess. The album debuted in October of 2013 and reached the top 20 on the iTunes Singer/Songwriter charts. With a career spanning five years, three albums, and multiple international tours, he has proven himself as an accomplished artist both in-studio and on-stage. Eschewing the traditional path of record labels, James has built his career on the road by playing over 1,000 shows in the past five years, including sold-out shows at the Troubadour, the Roxy, Key Club, and most recently, San Francisco's Brick & Mortar. As the creator of "The Sorority and Fraternity Tour" he played at colleges nationwide with the help of sponsors like Oakley and Muscle Milk. James has shared the stage with national acts such as LMFAO, Sara Bareilles, Mike Posner, Joshua Radin and Kate Voegele, and joined O.A.R. for a full-length tour. In between his busy touring schedule, Kelley maintains a monthly residency at the W Scottsdale's Living Room Live in the city's old town buzzing nightlife district. As an avid surfer with a passion for sports, James has close ties to the athletic community as well. He is a close friend of San Francisco Giants pitcher Barry Zito and the two frequently join forces to raise funds for Zito's charity organization Strikeouts For Troops. Zito is an accomplished musician and has co-written songs with James and they have performed live together. James has also been joined on stage by professional surfer Kelly Slater, PGA golfer Rickie Fowler, and MotoGP champion Nicky Hayden. He is a regular performer at PGA Tour events including the Birds Nest at the WM Phoenix Open, Farmer's Insurance Rock Ball in San Diego, HP Byron Nelson Pavilion After Dark in Dallas, The NetJets Masters party in Augusta and many more. James has attracted a number of high-profile corporate partners including Corona, DC Shoes, Honda, Muscle Milk, Oakley, Red Bull and Ethika, and has performed at events hosted by Columbia, Ducati, Google, MySpace Music, the Phoenix Suns, the Ryan Sheckler Foundation, Aflac Insurance, SPIN Magazine, Strikeouts For Troops, Ronald McDonald House, and Zumiez. kelleyjames.com

Wake Up Hollywood
Kelley James

Wake Up Hollywood

Play Episode Listen Later Feb 10, 2015 55:00


If there is one word to describe the music of Kelley James, it would be "mash-up." Drawing from rock, pop, and the beachside vibes of his home state of California, James seamlessly combines acoustic guitar melodies with clever lyrics and freestyle vocal riffs to create a signature sound that fans and followers have grown to recognize and love. Most recently, James released his newest full-length album The Pattern Transcending. As the true progression of James' sound, the tracks features the best aspects of both his live shows and his studio prowess. The album debuted in October of 2013 and reached the top 20 on the iTunes Singer/Songwriter charts. With a career spanning five years, three albums, and multiple international tours, he has proven himself as an accomplished artist both in-studio and on-stage. Eschewing the traditional path of record labels, James has built his career on the road by playing over 1,000 shows in the past five years, including sold-out shows at the Troubadour, the Roxy, Key Club, and most recently, San Francisco's Brick & Mortar. As the creator of "The Sorority and Fraternity Tour" he played at colleges nationwide with the help of sponsors like Oakley and Muscle Milk. James has shared the stage with national acts such as LMFAO, Sara Bareilles, Mike Posner, Joshua Radin and Kate Voegele, and joined O.A.R. for a full-length tour. In between his busy touring schedule, Kelley maintains a monthly residency at the W Scottsdale's Living Room Live in the city's old town buzzing nightlife district. As an avid surfer with a passion for sports, James has close ties to the athletic community as well. He is a close friend of San Francisco Giants pitcher Barry Zito and the two frequently join forces to raise funds for Zito's charity organization Strikeouts For Troops. Zito is an accomplished musician and has co-written songs with James and they have performed live together. James has also been joined on stage by professional surfer Kelly Slater, PGA golfer Rickie Fowler, and MotoGP champion Nicky Hayden. He is a regular performer at PGA Tour events including the Birds Nest at the WM Phoenix Open, Farmer's Insurance Rock Ball in San Diego, HP Byron Nelson Pavilion After Dark in Dallas, The NetJets Masters party in Augusta and many more. James has attracted a number of high-profile corporate partners including Corona, DC Shoes, Honda, Muscle Milk, Oakley, Red Bull and Ethika, and has performed at events hosted by Columbia, Ducati, Google, MySpace Music, the Phoenix Suns, the Ryan Sheckler Foundation, Aflac Insurance, SPIN Magazine, Strikeouts For Troops, Ronald McDonald House, and Zumiez. kelleyjames.com

The Mike O'Meara Show
#980: Dead Burro

The Mike O'Meara Show

Play Episode Listen Later Jan 21, 2014 79:40


 Snow! Plus thoughts on Muscle Milk, The Olympics, anniversaries and... trips?

Jerry Cahill's CF Wind Sprints
EPISODE #0027 - PROTEIN DRINKS

Jerry Cahill's CF Wind Sprints

Play Episode Listen Later Sep 17, 2012 2:14


Combining the power of video and social media. Jerry will answer CF-related questions in a short format video.In this episode, Jerry talks about the importance of protein drinks, which are a great way to help you recover after a workout - especially after intense ones.  Jerry shares a few of his favorite drinks, including chocolate milk, Muscle Milk, and Isopure.  These drinks and other like them will help give your body a chance to recover after your workout.Big thanks to Genentech for their support of Jerry Cahill's CF WindSprints.For more information on CF Wind Sprints, cystic fibrosis, or the Boomer Esiason Foundation, be sure to visit us at www.esiason.org. Also, be sure to check out www.cfwindsprints.com