Podcasts about peak community

Are robots really going to take over the world and steal our jobs?

Sangram Vajre is one of the best-known category designers in B2B SaaS, with community and events being critical parts of his playbook. Not only did Sangram bring the account-based marketing category to life during his time at Terminus, but he's also used the same playbook to launch a successful paid community (Peak), and now a service business (GTM Partners). In this recording of our life AMA with Sangram, you'll learn how community and events can help drive your category strategy.We touch on topics like:Sangram's playbook for events that turn communities into content to design a categoryWhy it's not too late to build a category and community in your spaceThe mindset and team it takes to pull these feats offThis conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.This episode is sponsored by:Category Design AdvisorsBeTheStage.live

What could a mindset shift do for you and your people? Lisa Sharapata, CMO of The Arbinger Institute - and one of the 10 most influential CMOs to follow in 2023 -  talks about how much a shift from an inward to an outward mindset matters, in social media, the modern buying experience, collaboration within the marketing community – and everyday life with Barbara Rozgonyi, host of Growing Social Now.Key HighlightsEmbracing Passion Over the "Growth at All Costs" MindsetFinding Your Inner Light and Strength for Positive ActionsSocial Media: The Game-Changer in the Buying Experience80% of the Buying Experience Happens Before Contacting SalesBuilding Communities to Stand Out from the CommodityUnlocking Human Potential in the Business WorldHaving inward and outward perspectives drives success in the business world, and life.When marketers prioritize collaboration, everyone works towards the common good.Set biases and egos aside to appreciate people's gifts, passions, and priorities.Chapters1 Exploring the Benefits of an Outward Mindset with Lisa Sharapata, Recognized by C I O Look as One of the Most 10 Influential CMOs to Follow in 202300:00 - 06:372 Bringing Humanity Back to the Workplace: Going Beyond Growth at All Costs06:37 - 13:143 The Mindset Shift: Exploring Social Media, Experiences, and Tapping Into Engagement13:15 - 18:554 The Power of Social Media and the Benefits of Connection Through Online Communities18:56 - 24:54About Lisa Sharapata, CMO of Arbinger InstituteWith over 20 years of marketing experience, Lisa is passionate about creating growth strategies, building brands, and executing comprehensive, customer-centric initiatives to create a predictable revenue model. Recognized by CIOLook as one of the 10 Most Influential CMO's to Follow in 2023, Demand Gen Report as the 2021 B2B Vanguard and B2B Innovator, and by DMN as a “Woman to Watch,” Lisa is leading the charge for a better B2B buying experience. Lisa is currently the CMO of The Arbinger Institute – a global leadership development and culture transformation organization that helps leaders and teams shift their mindsets to drive organizational changes that lead to exceptional results. Before this, Lisa was the CMO of BoostUp.ai, a Revenue Technology company with several marketing leadership roles in the B2B SaaS Tech space. She is also an advisor for Hushly and a Co-Founder and Board member of the PEAK Community.Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Justin Levy, Director of Social and Influencer Marketing at Demandbase, joins Tejas Mehta to discuss social media strategies to achieve a 3x growth in followers, KPIs marketers should measure to increase reach and engagement, and the role of influencer marketing in B2B. Justin Levy is an in-demand keynote speaker with over fifteen years of expertise in corporate social media, influencer marketing, content creation, and community building. He specializes in helping audiences understand how they can leverage social media, influencer marketing, and content marketing to drive revenue for their businesses. Currently, Justin is the Director of Social and Influencer Marketing at Demandbase. He is also a founding member of Revenue Circle and a member of M2 Community, Revenue Era, Peak Community, RevGenius, and RevOps Co-op. Justin is the author of Facebook Marketing: Designing Your Next Marketing Campaign and frequently speaks on topics like influencer marketing, private communities, and social media.

Today is Giving Tuesday, a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.   It was created in 2012 as a simple idea: a day that encourages people to do good.

Today is Giving Tuesday, a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.   It was created in 2012 as a simple idea: a day that encourages people to do good.

2 years ago, I registered for a Zoom event to meet one of my heroes, found a super valuable community of marketers that could really help my career (PEAK Community), and signed up.But I completely underestimated how well-designed this community was, and how much it would move the needle for me.That's why we're doing a deep dive into the PEAK Community Playboook w/ co-founder, Judd Borakove, to explain the magic he helped create!We're talked about:- what the original business goals for the community were, and how they've evolved- how they've been able to attract and engage the top 1% of the B2B marketing world- what team and tools are needed to support a thriving community- and much more!This one has been a long time coming, and I CAN'T WAIT to share the genius and magic behind this community with you.  Don't miss your chance to pick Judd's brain!Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Judd:On his LinkedIn: https://www.linkedin.com/in/juddborakove/Connect with ME!Online at:LinkedIn or Instagram.Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Support the show

An autumn tradition continues as Pikes Peak Community Foundation (PPCF), Gather Mountain Blooms, and Catamount Institute welcome thousands of local kindergartners to pick a free pumpkin at Venetucci Farm and connect them to the outdoors through a mix of education and adventure.

An autumn tradition continues as Pikes Peak Community Foundation (PPCF), Gather Mountain Blooms, and Catamount Institute welcome thousands of local kindergartners to pick a free pumpkin at Venetucci Farm and connect them to the outdoors through a mix of education and adventure.

We've all heard the term “go-to-market”. But do we really know what it means? And, more importantly, do we know what it takes to do it right? Go-to-market strategy will make or break your business. Apologies for the dramatics, but it's gotta be said. You can have the best product in the world, but you won't see a dollar of revenue until you build a solid go-to-market strategy for it. Then, it's time for product marketing to step in for the W.I.N. In this special episode of the Marchitect recorded at Clozd's WIN LOSS WEEK, we talk all things winning—how to win and how to win MORE. You'll hear from go-to-market experts Sangram Vajre, best-selling author of MOVE and co-founder of Terminus and Peak Community, Amanda Malko, CMO at G2, and Kyle Lacy, Former SVP Marketing at Seismic.Sangram, Amanda, and Kyle give us their take on GTM strategy (with key tips for success) and walk us through how they work with product marketing to position to W.I.N.

Lisa Sharapata is a CMO. She has held various Marketing leadership roles at companies like BoostUp.ai, MindTickle, and 6Sense. She helps companies achieve MLG via proper, modern, non-spam marketing. She is also a Board Member at Peak Community. Lisa dons B2B buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities (tks to Marketing + Marketing's influence on peers) ✅learn about/try/buy vendors via peers and website (tks to Marketing) w/OPTION for Sales ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery via gift cards (Sales Development)

Mina works for the Pikes Peak Community Foundation – one of the many generous community supporters of Panorama Park – but before that, she was one of the driving forces behind this incredible park transformation. While she was working at El Paso County Public Health, Mina met with Trust for Public Land at a conference and that's where the firsts seeds for the Panorama Park renovation were planted. Mina is also a former chair of the Parks, Recreation and Cultural Services Advisory Board and she played a leading role in helping to found RISE | Southeast Colorado Springs. 

Mina works for the Pikes Peak Community Foundation – one of the many generous community supporters of Panorama Park – but before that, she was one of the driving forces behind this incredible park transformation. While she was working at El Paso County Public Health, Mina met with Trust for Public Land at a conference and that's where the firsts seeds for the Panorama Park renovation were planted. Mina is also a former chair of the Parks, Recreation and Cultural Services Advisory Board and she played a leading role in helping to found RISE | Southeast Colorado Springs. 

Declan Mulkeen mentioned on LinkedIn that ABM + demand gen = a winning team. He's right, it is a winning team together as demand gen should have a role in an ABM program. The problem is that most ABM programs are nothing more than demand gen. Leadership, sales, and marketing teams do not understand the difference between the two motions – and they don't understand how the “two” should work together.  Kristina Jaramillo, President of Personal ABM, and Amber Bogie (Director of Global Demand Generation for Reach Desk and board member, host, and member of the Peak Community) discuss how to integrate ABM with demand gen. You'll gain insights from Amber's 7+ years of building out all of the different flavors of ABM and executing 1:1, 1:few, and 1:many ABM strategies.  

Sangram is a entrepreneur through and through, he along with his co-founder of Terminus, developed the concept of Account-Based Marketing (ABM) and wrote the first book on the technique. He is also community builder and founded the Peak.Community in 2019 to help executives and entrepreneurs get 1% better week. I've had the pleasure of knowing Sangram for more than 10 years. I've seen him go from an intrapreneur at a hosting company to an well known author and co-founder of a juggernaut in the ABM space. Where To Find Sangram: At the Peak Community: https://peak.community/ His books on Amazon: https://socl.bz/sangram-books On LinkedIn: https://www.linkedin.com/in/sangramvajre/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth Goldstein (@sethgoldstein): Twitter.com/sethgoldstein Seth | Digital Marketer (@s3th.me) • Instagram: Instagram,com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/goldsteinmedia Learn more about your ad choices. Visit megaphone.fm/adchoices

Judd Borakove (Host of Peak Community and Sangram Vajre's partner at Red Monkey Consulting and GTM Partners) recently joined Eric Gruber (CEO of Personal ABM) on the ABM Done Right Podcast.  Judd has worked with some of the top executive leaders and venture capital firms to make GTM simple through growth plays that accelerate growth.During this episode, Eric and Judd discuss how:1. ABM is not about campaigns. If you talk about doing ABM campaigns then you're simply doing targeted demand gen, account-based advertising, or account-based gifting with platforms like Alyce, Sendoso, and ReachDesk. ABM should be an all-encompassing GTM function and lifecycle experience.2. ABM is not about the pipeline - All marketing can generate a pipeline even though some approaches better than others! But pipeline means nothing if it doesn't translate to revenue. ABM is about improving interactions and account experiences to accelerate high-value deals to revenue faster.  3.  The nomenclature breakdown and the alignment you need across leadership, sales, marketing, customer success, and product teams. 4. How ABM efforts quickly turn to standard sales and marketing motions because there's a hand-off vs. a hand-shake where marketing supports sales and customer success conversations.  5. How marketers can get buy-in from sales when most sales teams had bad experiences with pseudo-ABM programs and prove to sales how they can get larger deals faster. 6.   How sales and marketing teams are treating all accounts the same -- they're giving their champagne clients seltzer vs. differentiating the interactions and the account experience across the prospect and customer lifecycle. 

In this episode of Let's talk ABM, Declan chats to Corrina Owens, Senior ABM Manager at Gong. Corrina is an award-winning ABMer who is now blazing a trail at Gong. A passionate Marketer, Corrina is all about building customer-centric programs with impactful account experiences and communities. Corrina has also recently been listed in the first-ever Future CMOs watch list by the Peak Community. Here's what they cover: - Why building a community is the next step in ABM - How to achieve alignment with Sales - What the hardest part of ABM is - Corrina's advice for anyone launching an ABM program

Building a product is one thing. But building a robust go-to-market strategy for that product is a whole new ball game. There's so much confusion around what go-to-market is, who owns it, and where to start when it comes to developing a successful GTM strategy. In this episode of The Marchitect, Rowan Noronha, Founder of the Product Marketing Community and Jake Brereton, Co-Founder & COO at LaunchNotes, chatted with renowned go-to-market experts:Meagen Eisenberg, CMO at TripActions, and Sangram Vajre, best-selling author of MOVE and Co-Founder of Terminus and Peak Community.Meagen and Sangram shared their thoughts on what the function of go-to-market is and how teams need to align to do it right. They also shared their frameworks for building a winning GTM strategy and metrics you can use to measure success.

With what is happening all over the world, we have a throwback today with Alicia Esposito, Director, Content + New Media @ G3 Communications, talking with Cole Baker-Bagwell, Founder & Chief Kindness Advisor at Cool Audrey, Inc, about her experience working in an environment that prioritizes kindness and mindfulness and all the benefits that come from it. Cole covers:How kindness & mindfulness can change businessDefinitions & implementation strategies Tips & tricks for the audienceCheck out this additional resource mentioned in the episode:coolaudrey.comAnd be sure to check out the PEAK Community to get involved in conversations like this happening every day!This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.Listening on a desktop & can't see the links? Just search for MOVE in your favorite podcast player.

Sales, Marketing, and Customer Success have their seat at the Go To Market table, but where does Community fit? It's at best a fourth leg, and often an afterthought.This is the Q&A from keynote I delivered to the PEAK Community, where I teach our proprietary methodology we call The Relationship Flywheel. It is a methodology that puts Community at the center of your Go To Market strategy, by tying your sales, marketing, and customer success efforts seamlessly together into a content engine that drives the community 24/7.  In part 2 we discuss:- how to create community engagement- the secret sauce that form the best communities according to master community builder, marketer, WSJ best-selling author, and CEO of Terminus, Sangram Vajre (who co-founded this community)- the key to sustainable audience growth for your contentIn part 1, I present the methodology and talk through a case study where we built a $40M+ online client acquisition channel that grew an active 3,000 person community in one year.Check out PEAK community if you want to connect with top 1% marketers:On LinkedInTheir site PEAK CommunityConnect with ME!   Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's PEAK keynot" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)

Sales, Marketing, and Customer Success have their seat at the Go To Market table, but where does Community fit?  It's at best a fourth leg, and often an afterthought. This is a keynote I delivered to the PEAK Community, where I teach our proprietary methodology we call The Relationship Flywheel. It is a methodology that puts Community at the center of your Go To Market strategy, by tying your sales, marketing, and customer success efforts seamlessly together into a content engine that drives the community 24/7.  In part 1 we discuss:- what the Relationship Flywheel methodology is - how to execute on this strategy with your team - a case study of a $150M company that took their inbound sales from no community to 2,500+ members, set quarterly sales records, and reduced their CAC by 1/5th in a year using this methodIn part 2, the community pokes holes at my strategy during a super valuable Q&A piece that ties it together nicely, including a great back and forth with master community builder, marketer, WSJ best-selling author, and CEO of Terminus, Sangram Vajre (who co-founded this community.)Check out PEAK community if you want to connect with top 1% marketers:On LinkedInTheir site PEAK CommunityConnect with ME!    Also, I'd love it if you connected with me on LinkedIn or Instagram. Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's PEAK keynot" in subject. This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff. If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)

In this episode, Manish Nepal, the founder of Marketing Impact, and I discuss whether it makes sense to build a B2B community. We discussed how we at The ABM Conversations podcast built one and failed badly. Here are the timestamps of the key points discussed: 3:18 Does building a community make sense for all? Everyone talks about its benefits; you hear virtue statements like “build a community before you build your product?” but the reality is far from it. The question is – can it even be a universal formula for everyone. And why you shouldn't be comparing B2C communities and B2B communities. 8:04 A Few things that led us to assume that The ABM Conversations Podcast needs a community around it – and how it wasn't to be. We talk about how it was either bad execution or flawed interpretation of data signals. We spoke in detail about how we went about our execution. 12:00 Does community building need a different skillset? What makes B2B communities like Peak Community and RevGenius work well? Summary of what we think are the top-most issues with building communities in today's date. 18:25 Are you better off focusing on your core than building a community? Or do you have a clear purpose for how your community will help people? Do you have something to offer as leverage for people? And finally, do you have what it takes?

On "The Extra" Monday, we learned about changes being wrought through The Pikes Peak Community Foundation, in partnership with The Denver Foundation and Latino Coalition for Community Leadership.  The group recently announced it has awarded more than $1.2 million in grant funding to twelve Southeast Colorado Springs nonprofits through the Transforming Safety Initiative.  Guests included:   ·         Mina Liebert, Pikes Peak Community Foundation ·         Emily Patterson, The Trust for Public Land (nonprofit awardee of TSI grant) ·         Jeresneyka “Jere” Rose, The Trust for Public Land (nonprofit awardee of TSI grant) ·         Alissa Smith, Inside Out Youth Services (nonprofit awardee of TSI grant) More information available at TransformingSafety.org, TPL.org, and Insideoutys.org. 

On this week's episode of Inside the Military Mind, Daniel has a conversation with Nikki Gibson of Operation TBI Freedom about the importance of peer support in addressing veteran mental health concerns, and highlight the Home Front Military Network Partner of the Week, Pikes Peak Community College

Dark Socal is the difficult to measure areas where companies are creating demand for their category, brand, and product every single day. Brands that everyone knows and loves are built here, not through MQL generation. And let there be no confusion—the highest performing marketing teams in 2021 and beyond are winning by crushing their Dark Social strategy. Once you change how you measure marketing, what you optimize for, and how you think about attribution it opens up an incredible amount of opportunities for what B2B companies can do, that nobody is doing right now. When you stop trying to optimize to generate MQLs at the cheapest possible price, your mindset will change to educating the industry on how you do things and how it impacts them. When your prospects get continuous value out of your content, without an SDR beating down their door, they will continue to come back time after time—And eventually, when they're ready to buy, you'll win that opportunity. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Dr. Josh Baker is the vice president of instructional services at Pikes Peak Community College in Colorado. He oversees academics, including supports such as libraries and tutoring. Pikes Peak Community College (PPCC) offers more than 200 certificates and degrees and prepares students for transfer and/or employment in a variety of fields. PPCC serves nearly 20,000 students annually at three campuses and other off-site locations. Prior to PPCC, Josh was a campus and academic dean at Bates Technical College in Washington, an assistant dean at Vincennes University in Indiana, and a faculty member/coordinator/program manager/coach at Highline College in Washington.  Josh earned a doctoral degree from Oregon State University, where he completed the Community College Leadership Program and researched actions of community college presidents that increased organizational trust. His master's and bachelor's degrees are from Brigham Young University.  Josh and his wife, Toni, invest their free time in the activities of their three kids, and enjoy exploring the beautiful hiking trails of Colorado.

In this LinkedIn Live episode, our panel — including a CMO-turned-CEO, Mark Stouse — discuss what a CEO looks for in a CMO, why metrics and analytics are the backbone of any organization, and how to think about data. This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Most marketers, if you asked for the number one thing you'd really want to understand in their field, will probably roll their eyes, look at you like you're stupid and say something like: “Your buyer persona,” or even, “The market, duh.” And most marketers would be wrong… What you need to understand more than anything else is your product.In this Takeover episode, host Amber Khan speaks with Dirk Schart, Chief Marketing Officer & President at RE'FLEKT, who is championing product-first marketing — an approach that creates more cross-team collaboration and, ultimately, more successful marketingThey discuss:Why writing about your product is not the same as understanding itWhy marketers need to work more closely with product development teamsPractical ways to shift to a product-first mindsetThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comAnd if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Empathy is something you either have or you don't, right? Wrong. Empathy is something you can build into the culture of your organization. In this Takeover episode, host Amber Khan speaks with Claude Silver, Chief Heart Officer at VaynerMedia about the secrets to building a culture of empathy in the workplace.They discuss:Energy managementThe effects of large world events in the workplaceScaling empathyThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comAnd if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

ABM is all about marketing, right? I mean, it's in the name — account-based marketing.But ABM is more than that. Done right, it should be something that spans your whole organization.That's where ABM 360 steps in. In this episode taken from B2BSMX, Alex Symos, Darryl Praill and Anamika Gupta make up an expert panel to dissect the secrets of ABM 360. Whether you're a seasoned veteran of ABM or a new recruit, you'll want to hear what they have to say.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Nobody likes to ask for help. But in a world where we've been taught that asking for help is a weakness, it's more important now than ever before to get comfortable asking for help. So says my latest guests, Jessica Lalley & Eden Hansing. Jessica is the founder of Voices to Connect, and Eden is the Community Manager at Peak Community, and they joined us on this episode to talk about the power of asking for help. In this episode, we discuss:Why asking for help is the best thing you can for your careerWhy networking outside your comfort zone is so importantHOW to ask for the help that you needThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

In today's takeover episode, guest host Amber Khan talks with Career Success Coach & LinkedIn Trainer Shelly Elsliger to discuss how to win on LinkedIn and more.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comAnd if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

So, you want to start an ABM program? Well, you need to know what obstacles to watch out for, so you can tackle them head-on — before it's too late.In this episode taken from B2BSMX, we take a look at the 5 biggest roadblocks you might face as you travel along your ABM journey.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

In this episode, guest host Amber Khan talks with Chris Piper, Head of Marketing at Scribe Media on the best way to amplify your personal brand: share your story.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comAnd if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Who owns strategy? Is it leadership? Is it everyone? Maybe the correct answer is no one.In this episode from B2BSMX, Kelly Grover explores the intersection of sales, marketing and product and how true, strategic alignment can be achieved between these parts of your business. This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Trent Ricker, CEO & President at Pursuant GroupIn this episode, we discuss:Why solid business principles matter just as much in nonprofit organizationsHow to attract the right talent to solve the most pressing problemsWhy you need spend as much time listening as you do selling This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

The transition to social distancing and lockdowns was particularly challenging for marketers who relied heavily on events. But it was a challenge ripe for conquering.In this episode taken from B2BSMX, hear how GumGum tackled the shift in their ABM strategy from IRL to URL and embraced virtual ABM.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Our nervous system is like a car because it has two pedals — the gas (sympathetic nervous system) and the brakes (parasympathetic nervous system). We are taught how to drive a vehicle but not how to drive our brains.This is one of the major contributors to our chronic stress... We have no idea how to apply the brakes.In this episode, Jamie Sewell, Director of Growth at BeniComp Health Solutions, presents not only how to operate the nervous system but also techniques for controlling our chronic stress both short- and long-term. In this episode we discuss:The physical, mental, and behavioral expressions of chronic stressWhy breathlessness is the first sign of stressThe two “pedals” of the nervous system and how to control them3 ways to consistently reset from stressThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Oil and vinegar. Cats and dogs. Sales and marketing.Often, it seems like sales and marketing alignment is about as likely as catching a leprechaun, but it is possible. And companies that pull it off are guaranteed to find a pot of gold. In this episode from B2BSMX, Jay Tuel, Sales Development, and Brian Finnerty, VP Growth Marketing, at Demandbase, help you understand how to achieve that mythical alignment in your organization.They discuss:Why alignment starts by focusing on pipeline and revenueHow to communication and accountabilityHow to get sales and marketing to really understand your ICP How to build a playbook for repeatable processesThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Duane's guest interview is with colleague, Ken Datson a licensed professional counselor specializing in couples therapy. The Insight segment discusses why surprises can be challenging for some veterans and the Resource of the Week features Pikes Peak Community College and it's history.

The peak body representing community pharmacists has hit out at the frustrating delay in giving more pharmacists the green-light to administer COVID-19 vaccines. See omnystudio.com/listener for privacy information.

Two of our areas largest higher education institutions are going back to in-person classes this Fall and Dr. Lance Bolton, Pikes Peak Community College President, joined "The Extra" to talk with us in detail about some of those plans; how PPCC has adapted to the pandemic; and how getting back to school will benefit the community's economy. More information is available by calling ppcc.edu.  Dr. Bolton works in close collaboration with administration at UCCS to smooth transitions for students transferring credits; more information can be found at uccs.edu. 

This is part 1 of 2 from a value-packed conversation with Kalim Aull.Kalim Aull is a simplifier at his core.  This makes him a valuable guy for anyone trying to grow a business.His ability to break down business models through simple language and easy-to-understand graphics is possible only because of his ability to understand the best practices of marketing, sales, and customer success at a really high level.He is an evangelist of Sustainable Growth: a methodology to grow a business explosively without destroying it.  He also deeply understands the value of community creation for growing a company.For these reasons, I brought him on the show to teach us all about sustainable growth, what the RAM Engine is, AND help me simplify my business model into an easily understandable value proposition.Connect with Kalim!On his LinkedInWe talk A LOT about the PEAK community we are both a member of.  If you want to join a super valuable community of CMOs, future CMOs, and Top 1% Marketers, go to PEAK and let them know you came because of this conversation between Kalim and I.Connect with ME! Also, I'd love it if you connected with me on LinkedIn or Instagram. Or shoot me an email at youshould@connectwithpablo.com with the "Heard CEC's Charod" in subject. This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff. If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.Support the show (https://connectwithpablo.com)

In this episode from B2BSMX, John Guido, Founder of P2P Global, hosts a panel discussion with members of P2P Global about partner to partner engagement, drawing on his years of experience working with a host of different solutions providers. This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

In this episode from B2BSMX, Mark Ogne, Founder and CEO at ABM Consortium, hosts a hands-on strategy session on how to unlock the power of ABM through proper targeting and segmentation.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

As marketers, we love data. We love methodologies. We love frameworks. So, why is it that product positioning is something we expect to come to us in a dream?This problem led April Dunford, Founder at Ambient Strategy and Author of Obviously Awesome, to spend years crafting a methodology for product positioning that is repeatable, works and is a whole lot better than merely reading tea leaves.She joins me on LinkedIn Live to discuss:What most companies get wrong about product positioningHow to position against direct competitorsHow to position against the status quoThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

In this episode from B2BSMX, Jeff Pedowitz, President and CEO at The Pedowitz Group, explains why the funnel concept is outdated and how marketing loops can turn leads into lifelong loyalists.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

If you're writing a book, you need legitimacy. And you get it with quotes — inside the book, on the book, and about the book. That's how your audience knows that this book is for them and that they should be reading it.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

These days, your customers don't just buy your products and services, they buy an experience.But delivering great experiences means rethinking your business.It means transforming into an Experience Business. In this Takeover episode, host Samir Kumar Sah, Founder & CEO of Pritbor, explains the 6 secrets to becoming an Experience Business.Samir covers:What it means to be an Experience BusinessThe 6 secrets you need to knowThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

How many virtual events have you attended since the pandemic started? Let's face it: most of them suck. But the ones that don't are the ones that embrace the constraints and innovate.Events like Inbound. In the latest LinkedIn Live episode, I'm joined by Susan, title at Hubspot, who helped rethink the 20,000+ person event and create a virtual event that doesn't suck — it rocks.We discuss:How constraints foster creativityWhy business events need to be human firstHow to pick what to suffer through from equally painful optionsThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

I'm super encouraged this week. You know when you buy a new car and you start seeing that model everywhere? Well, when you hit upon a working framework, the same thing happens.And when leaders like HubSpot's CEO Brian Halligan agree… well, you can't help but feel that you're onto somethingThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Digital transformation isn't just about technology; it's about people. If you're focusing on the customer every step of the way, you're focused on the right people.In this Takeover episode host Samir Kumar Sah, Founder & CEO of Pritbor, explains how Nike's digital transformation provided a better customer experience that gave them the competitive advantage over their competitors. This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

For many marketers, becoming a CMO is the end-goal. But it's not like there's an instruction manual to get there. If you want to become a great CMO, you need to learn from a great CMO. That's why I invited Mayur Gupta, Chief Marketing & Strategy Officer at Gannett, onto the show. Mayur is a fantastic CMO — and he's sharing the steps you need to take to become one, too. What we talked about:The importance of finding a mentorWhy great CMOs seek outcomes, not outputsHow to connect the dots for everyone in your organizationThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

This week was a big week for the book — the kind where everything just clicked.But that didn't happen by accident…If you want to get things done, time block.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Research and communication fit together in an ongoing cycle.In this Flip My Funnel Takeover, Samir Kumar Sah speaks more about this with Kira Tchernikovsky, Co-Founder of Customerization, and Raj Kuchibhatla, Founder and Managing Director of RKI Partners Inc.What we talked about:The biggest challenge for product marketers todayHow market research can improve messagingYour recipe for out-of-this-world storytellingTurning research into communication assetsWorthwhile success metricsThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Whether it's in sales or marketing or revenue, operations roles are crucial. But they take a special kind of person… with a very particular set of skills.In this Takeover episode, David Lewis speaks with Brian Knaupe, Sr. Director Revenue Marketing at NetApp, about the 3 skills everyone needs to succeed in an operations role. The 3 skills:Staying focusedSetting expectationsCreating processThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

What did 2020 teach you? In this episode, I have a number of CMOs joining me live to share their biggest lessons from the year that was, as we look ahead into 2021. If a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community

Welcome to week 7 of a special podcast series on writing a book, with me, Sangram Vajre, Chief Evangelist at Terminus. Every week, I'm sharing the triumphs and the struggles of writing my next book. Last week, I shared about hitting a wall. That it was a tough week, but that I was determined to keep going. This week, I cover:The biggest challenge you will face when writing a bookWhy you need to MAKE time, not FIND timeWhy I'm not making it a point to not bite off more than I can chewThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

It's been a tough week, but I've been making progress on the book. I've got my interviews and I've got my framework… but not everyone agrees.It's the moment of truth: Should I push forward with my idea? This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Every marketer wants more successful demand creation.It may seem daunting, but it's achievable if you take it step-by-step. And you can start by shutting up about yourself and focusing on the customer instead. In this Takeover episode, David Lewis speaks with Carlos Hidalgo, Coach & Advisor at CarlosandSusanne.com, who shares his secrets for unlocking successful, repeatable demand creation.They discuss:Why demand creation is not about youThe human content that worksWhy you need to stop neglecting data in your demand creationThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

After stumbling last week, I've picked myself up and am charging ahead.This week, I got my interviews and I'm working on making my book memorable through a framework that works.Now, I'm ready to start testing it. This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

ABM can be an enormous boon to your growth strategy.If you want to get started, it helps to learn how others have done it before.In this Takeover episode, David Lewis speaks with Lisa Horner, SVP Marketing at AppFolio, about her ABM journey and how you can incorporate ABM into your own growth strategy.They discuss:Why ABM is so powerfulThe tools that help you succeedWhy alignment is the key to a successful ABM strategyThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

This week's book update is a frustrating one: Things didn't progress the way I wanted them to.Here's what I'm going to do about it.This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

More leads does not equate to more revenue! Then how do we convert more leads to hit our revenue goals? A Marketing Executive, Revenue Thought Leader, Go-to-market Strategist, Host of The Emerging CMO Group at the Peak Community, VP Marketing, Brand and Demand at MindTickle, Lisa Sharapata, discusses how to efficiently hit your revenue goals.   Takeaways: To beat the average growth rate in your industry you first need to thoroughly understand the Ideal Customer Profile and hit them at the right time with the right message. Before going into a new role or company discuss their goals and best steps to reaching them. This will help you gage whether or not the leadership or company culture are a good fit. “Brand is way more than the colors, font, messages and logo. It is the culture, the mindset. It is what other people are going to say about your company.” ~Lisa Sharapata While planning your revenue goals, create a 30-60 day plan and start internally auditing. Create a SWOT analysis, gap analysis, and set milestones for your goal timeline. Have a conversation with your executive leaders to discover their goals and challenges. Align your team's goals with what they are already trying to do. “Community is the new event.” ~Lisa Sharapata In order for sales to partner with marketing, they need to see value in the leads they are receiving.   Links: LinkedIn: https://www.linkedin.com/in/lisasharapata/ MindTickle: https://www.mindtickle.com Peak Community: https://www.peak.community   Busted Myths: You do not need more leads. There is an old school mentality that more leads equal more revenue. However, with a concise group of leads it is easier to find the accounts that are in your Ideal Customer Profile.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/tfTvF83Nxbg

It's challenging enough to innovate in the best of times.So, how do you get your team innovating while under the stress of a crisis?The secret is psychological safety — and as a leader, it's your job to provide it.That's one of the key insights that Natalie Born, VP of Innovation at Territory Global, brings to today's LinkedIn Live episode on the art of corporate innovation.We discuss:- How leaders create psychological safety- Why innovation should be sufficiently disturbing- Why consensus in an organization is poison for innovationThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

Just a little bit of ~bonus content~ for your weekend. This is the first five or so minutes of our Patreon bonus episode talking about the TV show "Community". This content (full length of episode is about 30 minutes), and all of our other Patreon bonus content is available at only the $1 level. That's a steal!  So if you like what you hear, and love us with your whole heart, please consider subscribing to our Patreon for content like this, and so much more. Links below, and also available on our socials! Patreon: https://www.patreon.com/thegreenlight Writing, acting, and music submissions: tglsubmit@gmail.com Check out our new show, Who is that? The Masked Singer Podcast: https://podcasts.apple.com/us/podcast/who-is-that-the-masked-singer-podcast/id1531834551 Follow us on social media at @tgl_pod on Instagram and Twitter and @greenlightpod on Facebook! Follow Lauren on Instagram and Twitter: @hunkeleberry Follow Jackson on Instagram and Twitter: @j_woodward_c

In today's episode, we have a very special guest Sangram Vagre, he's the Chief Evangelist and Co-founder of ABM SaaS Leader Terminus, as well 2x author of the following books: ABM is B2B and Account-Based Marketing For Dummies. He is also the host and founder of the top 50 business podcast - FlipMyFunnel and because Mr. BOOM has more energy than a pinned up hamster on a mini-treadmill, he JUST LAUNCHED a private b2b marketing and sales leader community. The Peak Community, a private community for marketers and leaders, focuses on sharing a collective knowledge from the expertise of members with the intention to get 1% better.and host of FlipMyFunnel with 100K community members in marketing and sales, We have a very real conversation around his journey from India where he obtained his B.S. in Computer Sciences at Nagpur University to obtain his Masters in Computer Science at The University of Alabama, and his career experience throughout his journey from becoming the Co-Founder, CMO and now Chief Evangelist of Terminus an ABM SaaS leader. We discuss his point of view around AMB, alignment of marketing and sales, how to leverage your superpowers to make your career more enjoyable and productive. He shares his belief in the power of letting go to watch you grow, not an easy thing for C-levels and A-Type personalities to do, but in his opinion essential for sustained career and personal growth. We get over 10 quality gems of his insights ranging from what it took to build a category, SaaS platform organization to how to intentionally create successful multiple engagement-driven content programs such as his LinkedIn Live Series, The Peak Community, FlipMyFunnel Podcast and the power that frequency and consistency have to their success. We chat about where he sees Marketing and Sales evolving in b2b SaaS and ABM's role in this "happening now" evolution. He gives us some valuable book recommendations and what he would tell a younger Sangram on a trip with Marty in his Back to The Future DeLorean.

Pikes Peak Community College plans to resume in-person classes in a little less than two months for the fall semester. The college will continue to offer online opportunities and pilot hybrid in-person and digital classes. President Lance Bolton said they are doing their best to adapt to make sure students still have options.

"Permaculture (the word, coined by Bill Mollison, is a portmanteau of permanent agriculture and permanent culture) is the conscious design and maintenance of agriculturally productive ecosystems which have the diversity, stability, and resilience of natural ecosystems."  The concept of building a productive ecosystem includes how people interact with their environment and each other.  Melissa Marts, Program Development Administrator for the Pikes Peak Area Agency on Aging, explains some of the permaculture principles and applies them to reframe aging.  Melissa is a certified permaculture designer and has been practicing design for over 10 years.  One principle states to integrate rather than segregate another to use edge and value the marginal.  These principles speak to valuing our older adults (and younger too).   Aging with Altitude is recorded in the Pikes Peak region with a focus on topics of aging interest across the country.  We talk about both the everyday and novel needs and approaches to age with altitude whether you're in Ft. Lauderdale, Florida or Leadville, Colorado.  The Pikes Peak Area Agency on Aging is the producer.  Learn more at Pikes Peak Area Agency on Aging. Transcript: This is Peak Community. The Studio 809 podcast collaborative.   Cynthia Margiotta:   Hello and thank you for listening to Aging with Altitude, a podcast series elevating the issues that matter. This series is produced by the Pikes Peak Area Council of Governments Area Agency on Aging. Today we have Melissa Marts, who works for Area Agency on Aging as the Program Development Administrator for almost a year. Welcome to Area Agency on Aging.   Melissa Marts:   Thank you.   Cynthia Margiotta:   Today she is going to talk about permaculture. She is a graduate of the permaculture design class and took that class 11 years ago.    Melissa Marts:   I did, yeah. It's hard to believe it's been 11 years. Permaculture is a huge part of my life and so much so that I have a fabulous certificate in my office that people ask me about it so I'm always excited to be able to share about why I love permaculture and why it is a part of my life, and how I think it matters to age in place.   Cynthia Margiotta:   Nice. Who started permaculture and why?   Melissa Marts:   Great question. It's two gentlemen who started permaculture, and it was started in the 70s and it came out of Australia. The founder, his name is Bill Mollison. You can check him out online, learn a lot of great information about him. He was a wildlife biologist and so throughout his career he had really had lots of opportunities to observe and interact with nature and see how different species would thrive, others might not thrive. He looked at flora and fauna. He looked super intensely with the eyes of a scientist, and a biologist. Through that he started to realize that there were lots of principles that were happening in nature that if he applied those in his personal life, he would probably have a better existence, just kind of in his own life. The person who joined him on the quest with permaculture was one of his students named David Holmgren. The two guys got together and came up with this kind of way of existing in our world called permaculture. The term comes from the word permanent culture, kind of put together. Realizing that even though permaculture is an evolution in and of itself, the concept is that we're looking at creating a really solid foundation to grow and build from and looking at culture and creating something that really matters, and can be sustainable going forward.     Cynthia Margiotta:   Great, and so then why did you decide to get involved?  Melissa Marts:   My husband and I are really big gardeners. We grow a lot of food. The whole reason that we bought the house that we live in, in the old North End, is because the house was small and the yard was large.  So without even realizing it we were kind of taking permaculture principles to heart back when we were in our early 20s and looking for a place to live and settle down.  It was important to us to have a space that we felt we could interact with and be a part of it, and you know grow the right types of plants and food on our little piece of land, integrate water into our landscape, integrate sun, and just kind of have a space and utilize as much of our landscape as we could. We didn't even know that were living and breathing permaculture. One of the things that my husband does that I just love is when it snows, he goes out. He doesn't just scrape the snow off the sidewalk and have it go haphazardly wherever. He creates little snow berms to kind of melt very strategically throughout our property so that we make sure that we utilized that snow as it melts, and that water and that's a permaculture thing. We didn't even know it, and so we were just kind of living and breathing permaculture. A person that I know in our community, her name is Becky Elder, and she owns Blue Planet Earthscapes. She is the perme goddess here in our community, and actually pretty much our whole entire state. She and I met through you know local food and gardening and she told me about thing called permaculture. I said I have got to take part in this. At the time I was actually working for Care and Share Food Bank and so it just was really a great kind of overlap of you know, how do we live in our landscape and do it in a way that's respectful? How do we grow more food? How do we feed people? How do we not produce waste? How do we utilize waste in a different way? So being at this regional food bank, it was just a perfect time to take the course. It was a nine month course and so I kind of laugh about it. It's kind of like you know cultivating a new family and starting over with a 9 month birthing process of this idea, these principles and cultures, and eventually you know, out they come and you just kind of look at the world in a different way as a result of permaculture. So that's why I got involved.   Cynthia Margiotta:   You mentioned principles. What are the principles of permaculture?   Melissa Marts:   Yeah, so there are actually 12 of them. I'm actually only going to mention 6, but I'm going to encourage listeners to check out permacultureprinciples.com on the Internet. You can see all 12 of them on the Internet there. You could also look at Blue Planet  Earthscapes, our local leader here in Colorado Springs in the Pikes Peak region. She also mentions all 12 of them, but for the sake of time and interest I'm going to talk about six of them. These are kind of the ones that rise to the top for me. I think also mean a lot for the aging sector as well.    The first one is called observe and interact. That's kind of what my husband and I were doing, but we didn't really realize it. When we bought our property, well it's not really a piece of property. It's a little lot in the downtown Colorado Springs area, but it is a larger lot than most which is what we were looking for. When we first moved in, we just kind of took some time and sat in our yard and sat in our house and said what do we like? What works? What doesn't work? How are we going to you know, make this our permanent place? So we just observed and interacted with our landscape in a way that was just kind of very natural for us. I think for some other people too, it's really natural, but for others it might not be. You might have the tendency to just kind of jump in and want to tear things up. You saw a picture in a magazine, and you want it to look just like that. With permaculture, you know, we kind of shy away from that and really want to say, you know, where does the sun come up in the yard? Where does the wind blow through? At Care and Share the wind was a huge problem. Care and Share Food Bank is located on the east side of Colorado Springs. The wind out there is fierce, so when we were looking at building gardens at the food bank we had to really spend a lot of time observing and interacting. And of course from an aging perspective, it's super important and just fine to sit back, slow down, observe what's happening in your space in your world, and then you know, slowly kind of take steps to interact. So I love that principle.    Another principle is about catching and storing energy. Again as people grow older what do we want to have more of? We want to have more energy to do things so it's kind of fun to think about this principle. You know, from the perspective on aging of how can we interact in our landscape and actually catch more energy, store more energy, feel more vibrant, to be able to get involved in life. Which is one of the things about permaculture that's super important. It's not necessarily just about how do we interact and grow food, how do we create a garden or those kinds of things. It's actually also about how do we create a community and economy together. So catching and storing energy can also be about, you know, interacting with other people, creating community. It's not just about ecosystems or wildlife biologists or any of that. What Bill Mollison and David Holmgren did was create this way of life that is much bigger than just gardening. With catching and storing energy kind of garden perspective, is you do want to be able to plant your landscape so that you can catch energy, store energy, utilized it. So my husband's example with the snow berms is really important because instead of just letting that water melt off haphazardly, he would really direct it to go to certain places and really controlled it. So it's about catching and storing that energy. So kind of a fun piece.    Then a third really important principle is about obtaining a yield. So whatever you do in permaculture, growing food, making friends, whatever it is. You want to obtain some type of yield because you want to be able to be giving back and producing and creating. So obtaining a yield is really important.    I'm saving the best for last so I'm going to talk about another one here which is, and I think again really applies to aging creatively, use and respond to change. When you look at the landscape, when you look at a community, you know change is there all the time, but so often we're frustrated by it. It drives us crazy. It makes us angry. Permaculture really encourages you to look at change in a positive light. Use it for your benefit and respond to it. Don't be so you know, stuck in the mud so to speak, but be able embrace, get in with the flow. Be part of that change and embrace that change. I don't have a really good example of that right now, but I may come back to it before the talk is over.      Another principle is use small and slow solutions. Again, it kind of goes back to that beginning principle that I mentioned about observing and interacting. We don't have to go in and change things overnight. We don't have to go in and drastically address things. There are times where that does need to happen. You know, timing wise right now in our country we of course, are facing hurricanes and so there are times where a hurricane is going to come in and devastate the landscape, and how do we respond to that? Afterwards there are going to be some immediate fast things that people have to do in order to recover from that hurricane, but yet it's also OK to take a step back and say let's really look at some smaller solutions, some slower things that we might be able to implement. Be patient with what we might do. I think that's also important with aging you know, to go ahead and take a deep breath, take a step back. It's OK to think about small solutions and slower solutions and to take time and be at peace with things.    The last of my six principles that I'm bringing up, which is my favorite, is using the edge and valuing the marginal. So from an ecology or landscape perspective, what Bill Mollison and David Holmgren would observe in nature was those places where the natural landscape was making a change. You might be in a water estuary and so you might have the ocean water coming in, and you might have river water coming out, and when you look at those places there's an edge that's happening. It's kind of the margin. It's the edge and they said the greatest biodiversity in nature happens at these edges. Whether you're in an ocean, whether you're in the mountains in the different tundra, you know when you look at the flora and fauna that are in those places, you'll see the highest level of biodiversity in those areas. From a landscaping perspective, you want to create edge. You want to create biodiversity. You want to have different types of changes in your garden that value that edge and the margins. But also in culture.  I feel like we want to value the edge and we want to value the marginal. When we you know, want to have everything homogeneous, when we want to shut certain aspects of the world out and just be in our own space, we're not creating biodiversity. We're not creating growth. We're not creating evolution and so for me, of the 12 principles, that one is one that is with me pretty much every single day. So here is this permaculture way of being. I took the class 11 years ago, it is with me every single day of my life. I think about it, and even with this new job that I have that I've been in for almost a year, many of the permaculture principles rise to the top here supporting a new community around aging. It's really been wonderful.   Cynthia Margiotta:   Wonderful, and I'm especially interested in some of the more direct things that some of our aging community can do. Some of the simple specifics maybe?   Melissa Marts:   I really think that with permaculture, the great part about it is encouraging people to get out of whatever space they are in. So if a person is used to being inside, in their home, we really want to encourage people to get outside and get engaged in the environment outside. That may be hard for folks, but the good news about permaculture is it's about slow small solutions. You don't have to go out and do a huge change today you know start out small. Start out by just heading out and maybe getting a flowerpot that you can grow some flowers on your front porch, and you know, just enjoy being outside on your front stoop and watching some flowers grow. Just really, really simple changes even in your inside environment. There's ways to integrate permaculture ideas in inside your home. It could be introducing plants into your house just so that you get that biodiversity inside your home. One of the things that is really beneficial for folks from a visual perspective, is to have the different types of textures that plants bring, to be able to look at and focus and pay attention to with plants. Even just bringing some plants into their home could be a slow, small change, can benefit vision. As well as just kind of circulating the air in the house a little bit better.   Cynthia Margiotta:   Maybe even to the point where they sit out on that front porch, and visit with neighbors walking their dogs.   Melissa Marts:     Exactly. I appreciate the outdoors so much, but I do understand that it's not for everybody. So I want to be respectful, because again, that gets to that principle that for me, I think you know, I want to live every day, which is valuing marginal using the edge. I do want to be appreciative of people who have different lifestyle choices and things they are comfortable doing, but I love the idea of encouraging people to be outside and to take in what our outside environment has to share with us.  And, while they're there, hopefully interacting with some people. It's really important, and huge part of permaculture is building community with others. There are intentional permaculture communities all over the world, where it is a little bit “commune-y.”  People have purchased land and come together, and they work on the 12 different principles as a community of people. Here in El Paso County, we're a little looser than that. We have a community of permaculturists. We don't all live together but we do get together and have potlucks and share ideas and resources with each other. It is a way of life and we do appreciate the community that other people bring. So for a person who finds themselves isolated and alone and getting older and feeling really frustrated, I love that image of them literally going out, sitting in a chair on their front porch or on their front stoop, and you never know who's going to walk by.  And they've got a little plant that they're tending and caring for and all of a sudden that sidewalk that was the edge of their world now has created some biodiversity because some other people have walked by, and they've said hello. I think that's really great, and I think it's fun to think that some of these lessons all came from a wildlife biologist who took his observations and learnings and has created this whole entire way of life.    Cynthia Margiotta:   What an exciting adventure you've been on. I like it a lot, so I have another question. So you do relate this to helping in the aging community, and that's important with little steps that make a huge difference for folks. Sometimes our seniors feel isolated, stay in their homes, get lonely. I think it's a great idea. Another question I have would be, is there something as an individual I can do? You make me think of a few things in my home that I want to do. Is there a little thing you can think of?   Melissa Marts:   I think a nice start would be for people to get on the Internet and take a look at what permaculture means. Check out some of the different websites that are out there. Kind of take a little step out and learn what some of the principles are. See which one resonates with you. It's interesting to see what the different ones are. There's 12 of them. Chances are when a person checks into it they'll find numerous that they're like Oh my gosh, I do this every day. Then to look at the 12 principles together and see where your one principle is fitting in and how you can continue to evolve your life to introduce other principles and other ways of interacting in your world in a way that is very peaceful, sustainable, and just really lovely. As I'm sitting here talking on the podcast, I am using my hands and I'm drawing this circle with my hands because the principles are presented usually in a way that it's kind of like a globe, and they're presented in a circle. Even the principles themselves are in little circles. There's this kind of ongoing symbolism of the circle of life and evolution of change. We're all in this together and again I think that that's just a really great piece to contemplate, it provokes. Especially people who might find themselves alone to realize that they might not have to be so alone. Again back to you know, what things can folks do. One, is getting on the Internet, checking out the different principles. I think taking stock of what the resources are in their life right now. What are some of the things that are giving them energy and feeding them the right kind of good feelings that make them want to get up in the day, get up in the morning, and kind of get out there and kind of taking stock of what those pieces are in their life. I hate to think that it might be a television show that comes on, but that could very well be the reality for some folks. I would love to think that it's more about the view that they take in when they look out their window, their cup of coffee that they're filling themselves up with in the morning. Just taking stock of those things that give them good energy, and be respectful of that, and appreciate that. Then take a few minutes to think about what pieces they might want to change and think a little bit about how they might be able to bring some of those changes into their life. A couple little, independent things there. And to be patient. Change doesn't have to happen overnight. It doesn't have to happen quickly, but just be purposeful and meaningful with the things that they're thinking about and contemplating.    Cynthia Margiotta:   My last question is who should folks contact if they're interested? You mentioned a website. Do you know the specific website that we can give folks?    Melissa Marts:   Yeah so you know, for people who are listening outside of the Pikes Peak region, there is a website called permacultureprinciples.com. Again, permacultureprinciples.com. And it's a great kind of introductory place to look at some information. There's another website permies.com which is a little bit more on the kind of “culty-feeling” a little bit. They have a lot of interactive groups that are talking and sharing information, but it really is a great resource to kind of get a feel for the depth of permaculture. And in your own community chances are there is a permaculture community right where you live. For people to be able to dig a little bit deeper maybe talk to their gardening centers or extension offices and ask them if they know about permaculture because like I mentioned here in the Pikes Peak region, we have a permaculture potluck every month. Folks get together and you don't have to have gone through the permaculture programs to be a part of that, you can just be interested and come and meet some amazing people who are doing really great things. Here in the Pikes Peak region, but also a really great resource all over, is our blueplanetearthscapes.com and that is Becky Elder. She is the woman who teaches the permaculture course here in the Pikes Peak region. She brings people from all over the world to that program to teach and she does a great job. There are other permaculture courses around the country that people could tap into, but here, you know, just to go check out her website and see the kinds of things that she talks about, how she implements permaculture on an everyday basis in her life would be great to check out for sure.    Cynthia Margiotta:   Great. Well, thank you so much. Thank you for meeting with us Melissa. If you have any questions, please contact one of those websites or even go to your gardening center. Thank you very much.   Before we go, just want to give a nod to our good friends at Stargazer's Theater and Events Center. It's a warm and welcome place for concerts, screenings, and community events. Check out the schedule at stargazerstheater.com