Podcasts about resources eric

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Best podcasts about resources eric

Latest podcast episodes about resources eric

The Back Doctors Podcast with Dr. Michael Johnson
266 Mr. Eric Miller - Finances for Doctors (a doctors only episode)

The Back Doctors Podcast with Dr. Michael Johnson

Play Episode Listen Later Jan 29, 2024 27:05


This week, Mr. Eric Miller has a frank discussion about finances for doctors.   Eric has served over 20 years in the financial industry and co-owns a national financial planning company dedicated to serving the needs of healthcare owners.  He has personally had over 20,000 conversations with practice owners at every phase of ownership.  He has published countless articles, videos, and podcasts on various financial topics and is an expert on matters concerning creating economic independence for a practice owner's business and household.  He has recently published a book “How To Become a Financial Beast” which quickly became a bestseller on Amazon.   Resources: Eric's Phone Number:  727-588-1540 Website:  www.econologicsfinancialadvisors.com Free Giveaway & CTA:  URL: www.wealthforpracticeowners.com Name: Practice Expansion Checklist  Social Media: YouTube - https://www.youtube.com/c/FinancialBeast Facebook - facebook.com/econologicsfinancial LinkedIn - linkedin.com/in/ericisyourbfff  Our sponsor:  Haven Medical  

Definitely, Maybe Agile
Ep. 92: Ownership with Eric Brooke

Definitely, Maybe Agile

Play Episode Listen Later Jun 7, 2023 34:06


In this episode of Definitely Maybe Agile, Peter Maddison and Dave Sharrock chat with Eric Brook, CTO, Technology & Product Executive, about the importance of ownership in organizations. Brook explains that ownership is not just about control, but about a sense of responsibility and accountability for our work. He offers a number of practices that organizations can use to foster a culture of ownership. This week's takeaways:Ownership is not just about individual employees. It is also about teams and organizations as a whole.It doesn't come for free, it takes effort and commitment from everyone involved.Creating a culture of ownership is an ongoing journey. It is important to be open to feedback and change.Resources:Eric's new blog post - https://ericbrooke.blog/2023/05/10/ownership-in-small-and-medium-technology-companies-part-1/Learning Domain-Driven Design: Aligning Software Architecture and Business Strategy - https://www.goodreads.com/en/book/show/57573212To join the discussion, email us at feedback@definitelymaybeagile.com with your thoughts, questions, or suggestions for future episodes. Don't forget to hit that subscribe button to stay updated on our latest releases.  So, let's dive in!

Theological Thursday
International Missions Trip to Costa Rica - Interview with Eric Coop

Theological Thursday

Play Episode Listen Later Mar 30, 2023 28:10


Join us as we discuss an upcoming men's missions trip to Costa Rica with Wendy's husband, Eric Coop!Join the FREE Community!https://www.facebook.com/groups/doersofthewordThis episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.Verses:Matthew 28:18-20

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The Infinite Wealth Podcast
Break Away From the Rat Race | Our Interview with Eric Martel

The Infinite Wealth Podcast

Play Episode Listen Later Jan 24, 2023 44:57


Eric Martel lost millions in the crash of 2001. Frustrated but undeterred he pushed through the hard times to create financial freedom through single family rentals aka turnkey rental properties. Join us in this episode as Eric explains why now IS the right time to invest in real estate regardless of rising interest rates. Additionally, he shares his thoughts on why real estate is better than a 401(k) and he highlights his book, “Stop Trading Your Time For Money.” Enjoy this week's episode   Resources: Eric: https://martelturnkey.com/ https://flipsystem.com/ https://www.instagram.com/ericmartelofficial/   Schedule your 15-minute call with Anthony or Cameron here: http://bit.ly/iwc15podcast Resources: Subscribe to our podcast at https://infinitewealthconsultants.com/podcast/ Check our online course at www.InfiniteWealthCourse.com Buy Becoming Your Own Banker by R. Nelson Nash http://bit.ly/BYOBbookIWC 

HERself
151. Wills, Trusts, and Everything You Need to Know about Future Planning

HERself

Play Episode Listen Later Oct 17, 2022 73:42


Before we jump into this episode, we wanted to let you know that it is longer than our usual episodes, and we talk about some heavy stuff in this one. In fact, this might be the type of episode where you take a couple of breaks while listening, and one that you send to your partner to check out. Today, we'll be talking about what would happen if we should die, which is a topic that could take a while for you to process, because as you'll hear, there is a lot to consider here. Our expert guest today is attorney Eric Christoffersen, who has been with the law firm Grams & Christoffersen for 13 years and counting. He started as a law student, clerking for Founder, David F. Grams who established the firm nearly 30 years ago. After graduating law school, cum laude from the University of Wisconsin Law School, he became an associate attorney and then later a shareholder. Now with 11+ years of practice experience he is the Managing Shareholder of Grams & Christoffersen, S.C., leading a great team to serve their clients into the future.We think this episode with Eric is a really important one, and we discuss something that a lot of people will go through in their lifetimes. We feel that thinking about the future is worth having an entire episode on, and we hope you get a lot from this interview with Eric, who was in charge of helping Amy plan for her future. If you found this episode informative and helpful, we would love it if you shared it with your friends and loved ones, and let us know your biggest takeaway by tagging @gcestatelaw and @herselfpodcast on Instagram! MEET Eric: https://www.instagram.com/gcestatelaw/ Sponsor: 10% off at BETTERHELP: http://betterhelp.com/herself Sponsor: 20% off at VUORI: https://vuoriclothing.com/herself Links & Resources:Eric's Company's Website & Email Their Instagram & FacebookLet's connect!HERSELF SHOP: https://herself-podcast-favorites.myshopify.com HERSELF PATREON: https://www.patreon.com/herselfpodcast HERSELF INSTAGRAM: http://instagram.com/herselfpodcast MEET AMY: http://instagram.com/ameskiefer MEET ABBY: http://instagram.com/abbyrosegreen

The Risk Data Show
Data Mesh with Eric Broda

The Risk Data Show

Play Episode Listen Later Sep 26, 2022 23:14


In this episode, I interview Data Mesh expert Eric Broda on what it is, and what it means for risk management and regulation. Resources: Eric's Medium: https://medium.com/@ericbroda Data Mesh Learning Slack channel: https://launchpass.com/data-mesh-learning Scott Hirleman's Podcast: https://daappod.com/data-mesh-radio/

The Subscription Box Show
Episode 201 - Focus Friday...Tuesday Edition - The Best Of The Subscription Box Show's Last 200 Episodes!

The Subscription Box Show

Play Episode Listen Later Nov 2, 2021 32:11


In this very different Tuesday "Focus Friday" edition, I look back at the best moments over the last 200 Episodes on this podcast!!!What a fun episode looking back at some of the brightest minds to ever assemble to give you everything you need to get your business not only up and running, but growing and scaling...all the while having fun doing it! Big thanks to our amazing editor Junard Jastiva who put this all together. Junard, you are the man and make this show happen! Thanks for all you do sir. To get a hold of Junard for your podcast, you can reach out to him at : jastivajunard47@gmail.comEpisode Sponsored by Liam Brennan's latest launch of the best selling program Subscription Box Expert's Academy! Super excited to be part of it once again.  To reserve your seat and SAVE $50 off your program, you must click this link:https://ericmusick.krtra.com/t/jIw4to2rXSoQ Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 200 - Simran Dua - CEO, My Subscription Addiction - Advice From Simran, Who's Seen More Subscription Boxes Than Anyone Else On The Planet!

The Subscription Box Show

Play Episode Listen Later Oct 29, 2021 51:19


Welcome here everyone. Super excited to have you along for this very special MILESTONE EPISODE. Yes, it is our 200th episode, and you know that I had something special planned for this one.  And it will not disappoint.  I'm so excited about this one. Legendary guest, for a legendary episode!My guest today needs no introduction! She has been on my “podcast guest radar” since I first started the show over 200 episodes ago.  Long story short, I have today for you THE person who sees more subscription boxes than anyone else on the planet.  Her expertise, knowledge and business acumen is second to none in the subscription industry.  Can you guess who it is yet?  She is a speaker, a sought after thought leader and she is of course the CEO at My Subscription Addiction, the legendary Simran Dua! Simran's amazing opportunity with the Beta program, simply email: partners@mysubscriptionaddiction.com and have "BETA" in the subject line!Website: https://mysubscriptionaddiction.comLinkedIn: https://www.linkedin.com/in/simrandua/Register with MSA: https://boxes.mysubscriptionaddiction.com/submit_a_brandContact MSA:https://www.mysubscriptionaddiction.com/contactEpisode Sponsored by our good friends at Referral Candy!  Get your customers to be your greatest assets and reward them for it!  Visit https://try.referralcandy.com/TSBS today and get ONE FREE month + $50 OFF your next with our unique link! Thank me later!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

The Subscription Box Show
Episode 199 - Kris Levy - Founder, Kris's Wine Club - Part 4 of 4, A Year In The LIfe Of A Subscription Box Entrepreneur!

The Subscription Box Show

Play Episode Listen Later Oct 26, 2021 36:18


In this episode, we wrap up our part 4 of a 4 part series with an entrepreneur who took us on a year long journey, from pre-launch, to launch, to busy Q4, to mid summer slumps and everything else in between.  He's shared with us his wins, losses, and lessons learnt along the way.  So, after this one, go back and make sure to catch up with all other 3 parts of this amazing subscription journey: A year in the life of a subscription entrepreneur. Kris Levy is a serial learner, networker and entrepreneur.  I first met Kris through a Mastermind we both invested in.   I then found out he actually used to have a subscription box, which we deep dive into one of our early episodes, Episode 4. Fast forward to September of 2020, and Kris had told me he was starting a new subscription box for wine lovers.  I knew I instantly wanted to share his journey of his first year trying to put this whole subscription thing together.  And boy am I glad I did, fast forward to September 2021, and Kris's story has now come full circle.  Episode Sponsored by the fine folks at Subta, the subscription trade association!  FREE or paid memberships available whether you're just starting out, trying to scale, or ready to get acquired! Visit https://subta.com today!Guest Links:Podcast link: https://podcasts.apple.com/us/podcast/everyday-wine-with-kris-levy/id1581646397?i=1000536971967Wine club link: vinoshares.com/clubIG: @therealkrislevyFb Group link: facebook.com/groups/everydaywineKris's favorite Italian wine he mentioned on the show!  https://www.wine.com/list/wine/tuscany/red-wine/sangiovese/7155-107219-124-163Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

The Subscription Box Show
Episode 198 - Focus Friday - The 1st Ever Q & A Edition!

The Subscription Box Show

Play Episode Listen Later Oct 22, 2021 22:49


Hey everyone, welcome here and thanks for listening. Today is our weekly solo show of the week where we Deep dive into hot industry topics. Current affairs if you will however for this show I wanted to try something a little bit different. I want to try the first ever q&A focus Friday. Last week I asked the members of the Facebook group to ask me some questions and luckily I had a few come through, so today I'll do my best to try to answer them as best as I can for you.  If this is something that you guys like then I would love to try some more on a future episode of focus Friday. So let me know what you think by either email or in the subscription box show Facebook group. Episode Sponsored by our good friends at Referral Candy!  Get your customers to be your greatest assets and reward them for it!  Visit https://try.referralcandy.com/TSBS today and get ONE FREE month + $50 OFF your next with our unique link! Thank me later! Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 197 - Mandie Wheeler - Founder, Subscription Box VA - Growing Subscriptions Through VA's

The Subscription Box Show

Play Episode Listen Later Oct 19, 2021 41:27


As the digital world continues to take over the economy, I met a superhero entrepreneur who makes multi-tasking feel like a piece of cake. For years of experience in the industry and the piles of collaborations she got, the Founder of Subscription Box VA Mandie Wheeler will blow your mind and make you wonder, why haven't I got one of those?Subscription Box VA is a platform that provides you all the assistance you need virtually! Having a virtual assistant takes care of tasks from social media management to office administrator, data entry, email management, customer retention, research, product sourcing and supply chain, E-commerce management, and bookkeeping. With the number of tasks flooding in, we cannot put extra time into growing the business, and creativity slumps. Having a VA gives extra time to work on reaching the stars.Mandie is originally from South Africa and currently resides in Ireland. After helping and running a subscription box business for the past six years for one client, she took a leap and offered her own VA to the world. She already knew she didn't want that 9 to 5 when her son was born. At 18, she registered her first business. She had her share of experiences, but she learned a lot, and I am very excited to share it with you all today.Join some crazy giveaway from our guest herself! Visit www.subscripptionboxva.com and receive free downloads on 5 Top Tips for hiring a VA and How to Onboard a VAGuest Links:Website: www.subscripptionboxva.comMandie's Recommended Affiliate Courses & Resources for Powering Subscriptions: https://www.subbly.co/Episode Sponsored by Harbor Marketing Agency.  RIGHT NOW GET $1000 OFF their Black Friday/Cyber Monday Special! Visit https://harbormarketingagency.com or email Steve at steve@harbormarketingagency.comEric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

The Subscription Box Show
Episode 196 - Focus Friday - The Best FREE Resources To Help Your Subscription Box Business!

The Subscription Box Show

Play Episode Listen Later Oct 15, 2021 12:43


Welcome here everyone and thanks for listening.  Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic.  And in this episode I want to share with you some FREE, yes FREE resources that may do a number of things.  Inspire you, instruct you, enlighten you, and just plain help you with your business.  There are no shortages of resources anymore, and although I love having you listen to this show and being a part of the TSBS community, you need to know that our industry is full of givers and of great information.  Links to episode FREE Resources!• Subta's 21 Top...https://subta.com/21-key-takeaways-subsummit2021/• Subscription Insider's customer retention tips...https://www.subscriptioninsider.com/topics/subscriber-retention/improve-your-customer-retention-with-these-5-easy-steps • LinkedIn Episode 83https://www.thesubscriptionboxshow.com/podcast-1/m5hkoy7xptbpc1vt4xcalxdjjqyitp   , Igor Krasnykh  https://www.linkedin.com/in/igorkrasnykh/  and Robbie Kellman Baxter https://www.linkedin.com/in/robbiekellmanbaxter/ • Subscription School   https://subscriptionschool.com/ • MSA https://www.mysubscriptionaddiction.com/• FB Groups https://www.facebook.com/groups/ecomandsubscriptionboxgrowthacademy and https://www.facebook.com/groups/subscriptionboxresources and https://www.facebook.com/groups/subscriptionpreneurs and Stefan's Pretty's  https://www.facebook.com/groups/subscription.box.entrepreneurs• FB Subscription Market PlacesEric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/

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The Subscription Box Show
Episode 195 - Vino Jeyapalan, Co-Founder at Kabo, Fresh Dog Food - Learning The Rules Of Sustained Subscription Growth No Matter Your Niche!

The Subscription Box Show

Play Episode Listen Later Oct 12, 2021 53:37


Episode Sponsored by Harbor Marketing Agency's Black Friday Special! Get your emails optimized with Harbor for BFCM and receive over $1000 off!!!  Only available for a very limited time, or until they are full! Visit https://harbormarketingagency.com or email Steve directly and tell him Eric sent you! steve@harbormarketingagency.com Guest Links: Website: https://kabo.coLinkedIn: https://www.linkedin.com/in/vinojeya/Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

The Subscription Box Show
Episode 194 - Focus Friday - My Experience so Far with Clearco's ClearAngel Program...no, I'm not an affiliate, this is not a sales pitch!

The Subscription Box Show

Play Episode Listen Later Oct 8, 2021 17:21


Welcome here everyone and thanks for listening.  Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic.  And in this episode I want to talk about my past month or so experience with a company I partnered with to help my subscription company grow.  You might remember a few months ago, I had Daniel Rodic of Clearco on the show.  Well, we as a company decided to take on capital from their Clear Angel program, and today I want to share my honest feedback with you all on how that's went so far! Link to Clearco Clear Angel program! https://clear.co/tsbsEpisode Sponsored by Referral Candy.  Time to diversify your marketing?  How about having your raving members sell for you? Paid ads can be unpredictable and costly. but word of mouth is still king, so why not reward and incentivize your tribe and your followers and members!   Visit https://try.referralcandy.com/TSBS and get your first month FREE + an additional 50% OFF! Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 193 - Karl Sona & Kevin Mills, Co-Founders of PodBoxx and Streamlined Podcasts - How Can A Podcast Help Your Subscription Box?

The Subscription Box Show

Play Episode Listen Later Oct 5, 2021 55:21


In this episode, I have the honor of a two for one, or a two for four…. Something like that, as I host two of the four Founders at Streamlined Podcasts and PodBoxx, none other than Karl Sona and Kevin Mills! Kevin and Karl are here to show you why you might want to consider having a podcast for your subscription box business!  Why you've probably never considered it, and shouldn't dismiss the thought before hearing these two out.  Why having a podcast is an asset most of your competition does not have, and how it can ultimately help your bottom line.  Everything you need to know when it comes to podcasts and how they can impact your subscription box with Karl and Kevin from Streamlined Podcasts! Streamlined Podcasts is a all in one service for podcasters new or established.  Founded by podcasters for podcasters, their services vary from 3 different packages and of course the world famous PodBoxx.  The ultimate box for any aspiring podcaster.I know the investment, the quality and the experience these men bring to the table and I couldn't be happier to have two of them talk about how a podcast can potentially change your life and or business.  No one better to explain then Karl and Kevin.  And if you're confused as to what a podcast has to do with your subscription box, then stay tuned and be prepared to get your mind blown!Guest Links:Website: https://streamlinedpodcasts.comEmail: karl@streamlinedpodcasts.com and kevin@streamlinedpodcasts.comEpisode sponsored by Harbor Marketing Agency. Save $1000 off when you mention this ad to Steve!  steve@harbormarketingagency.com. Ready to explode your Black Friday with a proven system they've used for years? Visit https://harbormarketingagency.com today and tell them Eric sent ya!Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

The Subscription Box Show
Episode 192 - Focus Friday - 3 Things You Need To Know For A Successful BFCM!

The Subscription Box Show

Play Episode Listen Later Oct 1, 2021 16:51


Welcome here everyone and thanks for listening.  Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic.  And in this episode I want to talk about a very important topic that many of you might be entering for the first time.  Or maybe it's your second, but last year sucked...I am of course talking about BFCM….also known as Black Friday, Cyber Monday weekend! It's a big one and I want to share with you all 3 things to do that could potentially set you up for big time success, or at least help give you a chance when it comes to one of the biggest shopping days of the year!Episode Sponsored by Harbor Marketing Agency.  Tired of playing paid ad games?  Ready to actually grow and scale your subscription box business?  Want an agency who specialize and work specifically with subscription boxes and know how it works?  Then email Steve and tell him Eric sent you! Email: steve@harbormarketingagency.comWebsite: https://harbormarketingagency.comDeal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 191 - Heidi & Sienna Avery - Founders, Ruby Crate - Starting a subscription box with your daughter!

The Subscription Box Show

Play Episode Listen Later Sep 28, 2021 53:41


In this episode, I sit down and chat with a mother and daughter business tandem.  They are fellow Canadians out of Ontario, and they started small and not long ago, like a year ago, and in just a short year, have made some massive strides.  Let's find out just how they did that with Co-Founders of Ruby Crate, Heidi and Sienna Avery!Ruby Crate is a new subscription box for tween and teen girls.   Heidi Avery and her teenage daughter Sienna launched Ruby Crate last year amidst the shutdowns.  Their seasonal subscription boxes are delivered 4 times per year and include products of beauty, skin care, and accessories - basically everything girls love. They also do a one off birthday box throughout the year. They had an amazing response when they launched and are now shipping all over Canada, US and just recently also started shipping internationally as well. When they were working on their idea, Heidi and Sienna realized that there weren't many options for subscription boxes when it came to tween and teen girls, and certainly none that were Canadian - so we capitalized on this, and Ruby Crate was born. They've now been featured on a few news programs and publications - so word is spreading!  And on a bigger level, they've also just won the 2021 Best Teen Box for Canada award with A Year of Boxes, so definitely exciting times for the dynamic duo.Guest Links:Deal: We are selling our Winter Crates right now (that will ship in time for Christmas, make great holiday gifts). Save 10% off any Year Long Subscription! Use coupon code  WINTERRUBYCRATE10  at check out.Website: www.rubycrate.caIG: @rubycrateFB: @rubycrateboxEpisode Sponsored by Harbor Marketing agency! Connect with the power agency that's helped many many subscription boxes get to the next level! Ready to finally grow? Connect with my good friend Steve at steve@harbormarketingagency.com https://harbormarketingagency.comEric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

The Subscription Box Show
Episode 190 - Focus Friday - 8 Cold Email Rules That Can Impact Your Business!

The Subscription Box Show

Play Episode Listen Later Sep 24, 2021 19:25


Welcome here everyone and thanks for tuning in to yet another Focus Friday where we of course tackle a hot or current subscription industry topic!In today's episode,  I want to share with you some insights I picked up from an interview I had done recently with another subscription box founder. His name is Vino, and he's also the CEO at Kabo Fresh Dog Foods. A Canadian dog food subscription box, and he'll be on the upcoming episode 195.  So look for that one coming soon, such a good conversation, and Vino is just really a great communicator.But during our conversation, he must've mentioned this secret of his, at least, I don't know, 10x times lol. And it is something I had never really heard another entrepreneur talk about it so passionately. So I did some digging, and figured I'd do my own research on the subject for you all. And it's none other than, cold emails and the impact they can have on your business! And I will share with you my 8 Rules that I found when it comes to cold emailing!Eric's Cold Email Resources:- LinkedIn Pro- Bluefishing by Steve Sims (book)- Build Your Network by Travis Chappell (podcast)- Cold Email Community Podcast episode 1Episode sponsored by Rai Cornell and Cornell Content Marketing.  Not sure what to do with your content, copy and marketing?  Reach out to Rai directly at rai@cornellcontentmarketing.comhttps://cornellcontent.com/subbox Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 189 - Josh Ledgard - Founder, KickoffLabs - How to create real sales, leads and viral engagement!

The Subscription Box Show

Play Episode Listen Later Sep 21, 2021 68:16


In this episode, I have on the show for you all the founder of one of the most used and utilized tools in the subscription industry.  This tool is multifaceted and praised by many of my past guests.  I'm of course talking about the founder of KickOffLabs, Mr Josh Ledgard!Josh Ledgard was a Former VP of Engineering who promoted himself to founder.  Josh has experience implementing social software solutions, building engineering teams, and growing online communities for both large and small brands.  In his previous work life, Josh had worked at Microsoft for 7 years before leading a team at Telligent for almost 4 years.  He founded Kickofflabs back in 2011, already 10 years ago! KickOffLabs is here to help you grow your audience so you can reach new customers. They believe in simple tools that create smarter campaigns that amplify your audience by delivering higher conversion rates and social engagement. Did you get all that?  It's called the pre launch folks. They also help established businesses grow and new businesses launch.Their smarter campaigns create engagement and deliver more return on investment than other traditional techniques.KickOffLabs campaigns leverage the combined power of conversion-focused landing pages and widgets, social media referrals for increased virality, and regular follow-up through email.  And that folks, is why in a nutshell, so many entrepreneurs choose KickOffLabs for their new and existing business.Episode sponsored bySubSummit officially here today, Sept 21, and is on until Sept 23rd.  So get your virtual tickets now at https://subsummit.comDeal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

The Subscription Box Show
Episode 188 - Focus Friday - To Be, Or Not To Be...The Face Of Your Business?

The Subscription Box Show

Play Episode Listen Later Sep 17, 2021 15:20


Welcome here everyone and thanks for listening.  Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic.  And in this episode I want to talk about a very important topic that many of us struggle with.  One where the water is still muddy, that is still a little unclear...or is it? I want to tackle a topic that is even somewhat controversial, and that is, do you have to be the face of your business? Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Episode sponsored by Harbor Marketing Agency! Tired of crappy results with your FB ads? Think it just doesn't work? Try again! Contact Steve and his team. I did, and they crushed it for us. Tell Steve Eric sent you at steve@harbormarketingagency.com or visit https://harbormarketingagency.comEric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 187 - Sarah Williams - Launch Your Box and Scale Your Box!

The Subscription Box Show

Play Episode Listen Later Sep 14, 2021 52:43


In this episode, I have the privilege to share the mic with a fellow podcaster, AND a fellow subscription box entrepreneur.  The difference between us however, is that my guest today has found a way to also teach via the course platform her loyal fans.  I'm of course talking about the founder of Framed by Sarah, aka the monogram box, and the Launch your box and scale your box courses.  And host of the Launch your Box podcast, the one and only, Mrs Sarah Williams!!!Sarah is so great, that she wanted to share an amazing FREE resource to all of you, us.  The Subscription Box Show listeners! Guest Links: FREE Vendors List:https://www.launchyourboxwithsarah.com/sarahs-packaging-cheat-sheetWebsite: https://www.launchyourboxwithsarah.com/Podcast: https://podcasts.apple.com/us/podcast/launch-your-box-podcast-with-sarah-williams-start/id1552945169?fbclid=IwAR1chvuHdA2G2WeYVtMVS1zsP1738z2-T8UO06UMyyIz1BKvGkVfEfLXY8IHer Subbox:https://www.framedbysarah.com/IG:https://www.instagram.com/howtostartasubbox/FB:https://www.facebook.com/SubBoxwithSarahDeal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 186 - Focus Friday - Staying Relevant In Your Niche With Q4 Just Around The Corner!

The Subscription Box Show

Play Episode Listen Later Sep 10, 2021 16:54


Welcome here everyone and thanks for listening.  Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic.  And in this episode, I want to discuss with you how to stay relevant in your niche...especially with Q4, Black Friday and Christmas just around the corner.  You're going to be in a fight for your potential customers' eyes and attention, so let's tackle how to stay current in your area or niche while we try to drive business for the upcoming Q4!Episode Sponsored by Subta's upcoming 2021 SubSummit live in Dallas, TX from Sept 21-23!In person AND virtual tickets available here: https://subsummit.comDeal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 185 - Becky Hoy - Subscription Box Systems, How To Optimize Your Subscription Business!

The Subscription Box Show

Play Episode Listen Later Sep 7, 2021 55:18


In this episode, I have the pleasure to introduce you to a woman who is sweeping the subscription industry with her nerdy approach for laymen and women to the way we approach how we operate our subscription box businesses.  She is none other than the Founder of Brave Crate, and Subscription Box Systems, Mrs Becky Hoy!!!Becky Hoy a Spreadsheet Whisperer and Operations Nerd, who's never met a tech integration she didn't love.  After founding her aforementioned subscription box "Brave Crate", she realized that her super power was helping other Sub Box CEO's leverage simple systems to streamline and simplify their online operations and marketing processes.  Today, Becky supports Subscription Box Owners across the subscription industry as an Operations and Project Manager so they can save time, save money and of the ultimate goal...sell more boxes!Becky has helped countless brands already, and has been featured in Cratejoy, Shop Military, Huffpost, and SideHustle School.  Becky knows what works as she has used her systems to grow her own sub box, Brave Crate!ENTRY LINK for the 5 FREE SubSummit tickets GIVEAWAY CONTEST!!! https://docs.google.com/forms/d/e/1FAIpQLSevGUUp78Aqf7FtuTaDzI7lCjKs5Y4ff123kh9VVu8p7HKcmg/viewform?usp=sf_linkJulie Ball's Subscription Box Bootcamp is back baby! Enter here for over $850 of BONUS features!!  https://ericmusick.krtra.com/t/h67apnWbBQ9c Guest Links:Website: https://beckyhoy.comBrave Crate: https://bravecrates.comEric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 184 - Focus Friday - All The Various Methods & Options Of Product Sourcing!

The Subscription Box Show

Play Episode Listen Later Sep 3, 2021 18:11


Hey everyone and welcome here.  Today is our solo show of the week where we deep dive into a topic that is current affairs in our industry, something that I'm seeing around the subscription space.And for this episode, I want to talk about products to fuel your business.  Product sourcing!  Should you be sourcing wholesale products from big wholesalers like Tundra, Fair or Amazon, or wholesale products from local makers?  Or should you white label your products, manufacture them or get a procurement service to do it for you?ENTRY LINK for the 5 FREE SubSummit tickets GIVEAWAY CONTEST!!! https://docs.google.com/forms/d/e/1FAIpQLSevGUUp78Aqf7FtuTaDzI7lCjKs5Y4ff123kh9VVu8p7HKcmg/viewform?vc=0&c=0&w=1&flr=0Julie Ball's Subscription Box Bootcamp is back baby! Enter here for over $850 of BONUS features!!  https://ericmusick.krtra.com/t/h67apnWbBQ9c Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 183 - Jesse Richardson, Part 2 - A Pioneer In Subscription Shares His Biggest Insights

The Subscription Box Show

Play Episode Listen Later Aug 31, 2021 33:12


In this episode, I have the absolute pleasure and quite honestly humbled to have back for part 2, a legend in the industry.  This man has been around the subscription boxes since the beginning, and is a pioneer in the subscription industry. He has founded dozens of successful boxes, has probably contributed more articles and blogs then anyone else in the space, and continues to build his legacy today in beautiful Portland Oregon with his latest massive venture, The Brothers Apothecary.  I have the honor of bringing back for Part 2 of our two part conversation, none other than Jesse Richardson!!!Jesse and I get into his story, how he became a subscription pioneer, all the businesses he's helped, his time at Cratejoy and Subscription School, and everything else he's learned along the way when it comes to subscriptions.  We actually ended up talking shop and subscriptions so long, I decided to cut this episode in two parts.  There was just way too much gold to pack into only one episode.  So if you haven't already listened to Part 1, make sure to go back and listen to episode 181, which is the first part of our conversation. Jesse Richardson has probably started, helped start, and advised more subscription boxes than anyone I know.  It all started in and around 2010 when he and his co-founders Bjorn Borstelmann and Jameson Morris (yes the Jameson Morris, founder of PirateShip), started Conscious box.  Since then, he's founded and sold many many other subscriptions and has been featured as a public speaker, and in USA Today.  He was the editor in chief to one of the largest publications online, and has helped raise over $2M in venture capital.Guest Links:Website: https://jesserichardson.comLinkedIn: https://www.linkedin.com/in/jessearichardson/IG: https://www.instagram.com/jarich31/Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 182 - Focus Friday - Do You Have An Escape Mechanism?

The Subscription Box Show

Play Episode Listen Later Aug 27, 2021 13:40


Welcome here everyone and thanks for listening.  Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic.  And in this episode, I want to discuss a pretty important topic that is entirely related to business owners.  Because for the most part, we don't always have weekends and evenings to escape from the grind of entrepreneurship.  Rather we need to have something to get our minds off our business! So I can't wait to share with you my thought process behind this, but first I'd like to thank Cornell Content Marketing and Manscaped for sponsoring this episode!  Cornell Content Marketing are experts in copy, and offer an all in one subscription first bundle for new subscription entrepreneurs.  You can certainly visit www.cornellcontentmarketing.com for more on that, and tell Rai and her team that Eric and TSBS sent you!Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 181 - Jesse Richardson, Part 1 - A Pioneer In Subscription Shares His Biggest Insights

The Subscription Box Show

Play Episode Listen Later Aug 24, 2021 52:14


In this episode, I have the absolute pleasure and quite honestly humbled to have a legend in the industry.  This man has been around the subscription boxes since the beginning, and is a pioneer in the subscription industry. He has founded dozens of successful boxes, has probably contributed more articles and blogs then anyone else in the space, and continues to build his legacy today in beautiful Portland Oregon with his latest massive venture, The Brothers Apothecary.  I have the honor of introducing to you, none other than Jesse Richardson!!!Jesse and I get into his story, how he became a subscription pioneer, all the businesses he's helped, his time at Cratejoy and Subscription School, and everything else he's learned along the way.  We actually ended up talking shop and subscriptions so long, I decided to cut this episode in two parts.  There was just way too much gold to pack into only one episode.  So make sure to tune in next Tuesday for episode 183 for the grand finale of Jesse and I's conversation.Jesse Richardson has probably started, help start, and advise more subscription boxes than anyone I know.  It all started in and around 2010 when he and his co-founders Bjorn Borstelmann and Jameson Morris (yes the Jameson Morris, founder of PirateShip), started Conscious box.  Since then, he's founded and sold many many other subscriptions and has been featured as a public speaker, and in USA Today.  He was the editor in chief to one of the largest publications online, and has helped raise  $2M in venture capital.Guest Links:Jesse's Website:  https://jesserichardson.comLinkedIn: https://www.linkedin.com/in/jessearichardson/IG: https://www.instagram.com/jarich31/Jesse's Tea Company: https://www.thebrothersapothecary.com/Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 180 - Focus Friday - Is There A Right Time To Take On Capital?

The Subscription Box Show

Play Episode Listen Later Aug 20, 2021 15:01


Welcome here everyone and thanks for listening.  Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic.  And in this episode, I will try my best to talk about timing and accepting capital, when is it a good time to do so, and does every box need to go this route to be successful?I'll give you my personal experience, and some "rules" like timing, and what to do with the money. Episode sponsored by SubSummit 2021! Live in Dallas Texas Sept 21-23. Get your live or virtual seats now! Visit https://SubSummit.com and join the world's largest subscription conference!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 179 - Nicolas Moulin - Email Marketing Advisor. How to Utilize This Underutilized Acquisition Strategy!

The Subscription Box Show

Play Episode Listen Later Aug 17, 2021 50:48


In this episode, I have the pleasure of talking emails, best email marketing strategies, do's and dont's and everything else to better help and prepare you to utilize this very much underutilized acquisition and retention strategy, with legendary email marketing expert and advisor, all the way from Europe, Mr. Nicolas Moulin!Nicolas has worked with agencies for massive clients like Massimo Dutti, Paco Rabanne, Jean Paul Gaultier, and his last experience was at a sustainable fashion brand called Brava Fabrics, where he was the Head of Online Growth. Nicolas is now an Email Marketing Advisor for Ecommerce and online brands who want to increase their revenue and recurrency.  He is also an Ecommerce Mentor at GrowthMentor.com  Nicolas discovered the power of email marketing when he realised how poor some of the brand emails he was receiving were. That's when he decided to help those brands get better at it.Nicolas works together with you on your email marketing to help it convert, share your brand values, and make your clients your next ambassadors.Nicolas has also given the listeners of The Subscription Box Show a Free Audit for an email marketing strategy for the rest of August.  So hurry and visit https://www.nicolasmoulin.com/free-audit or simply click the link in the show notes.Guest Links:Nicolas' FREE Audit link! https://www.nicolasmoulin.com/free-audit Website: www.nicolasmoulin.comLinkedin: https://www.linkedin.com/in/nicomoulin/Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

The Subscription Box Show
Episode 178 - Focus Friday - Monthly Vs Quarterly Subscriptions...Part 2: The Quarterly Box

The Subscription Box Show

Play Episode Listen Later Aug 13, 2021 17:03


Hey everyone, welcome here, super happy to have you along for another Focus Friday.  In this two part mini series, we will break down the pros and cons for both Monthly and Quarterly subscriptions!  We will look at what it takes to build both, their differences, and finally, is one better than the other? In Part 1 on the last Focust Friday, Episode 176, we looked in depth at the pros and cons of the Monthly subscription, so if you missed that one, make sure to go back and listen to that one! In this Part 2, The Quarterly Box, I'll look at what makes the lesser known Quarterly so attractive to many subscription giants like Fab Fit Fun and The Maple Box, just to name a few. But also, the pitfalls and downsides of the Quarterly, and why many choose not to go with this subscription option! Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Episode also sponsored in part by Cornell Content Marketing, formerly known as Cornell Copywriting!  Need help getting the attention of your ideal customer?  Let Rai and her team help.  Get a special deal and discount by telling them Eric and TSBS sent you! https://cornellcontentmarketing.comEric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 177 - Raul Galera - Referral Candy - How Can A Referral Program Grow Your Business?

The Subscription Box Show

Play Episode Listen Later Aug 10, 2021 57:53


In this episode, I have the pleasure to introduce to you a subscription box show first.  I will be discussing at length the benefits a referral program can have for your business.  The rise of advertising costs and customer acquisition costs has forced brands and subscription boxes to look past traditional paid ads avenues like Facebook and Google.  A blessing in disguise if you will, these rising costs have put us in a position to set up multiple streams of customer acquisitions, and referral programs are one great way to gain organic customer acquisition traction.  So, for today's episode, I've brought in one of the best in the business, when it comes to referral programs, as I have brought on all the way from Spain, from ReferralCandy, Mr Raul Galera! Guest Links:Discount/promo: http://try.referralcandy.com/podcastIG - @raulgaleraIG - -@referralcandyTW - @referralcandyFB - facebook.com/referralcandyEpisode Sponsored by SubSummit, the World's largest subscription conference, happening this September 21-23 in Dallas, Texas.  Visit https://subsummit.com now to get your tickets!Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 176 - Focus Friday - Monthly Vs Quarterly Subscriptions...Part 1: The Monthly Box

The Subscription Box Show

Play Episode Listen Later Aug 6, 2021 16:04


Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 175 - Sergey Sapelnyk - Founder, Society Socks - Dominating Despite Subscription Fatigue

The Subscription Box Show

Play Episode Listen Later Aug 3, 2021 71:23


In this episode, I have the pleasure of talking with a fellow Canadian subscription entrepreneur.  One who has really disrupted his niche, and has grown his operation to full time on the backs of hard work, and of the utilization of organic reach and growth through strong social cause.  I of course am talking about the co-founder of Society Socks, Sergey Sapelnyk!Sergey is the co-founder of Society Socks, a men's sock subscription brand with a social cause. Sergey has a background in sales, working across various categories and roles at Procter & Gamble. That's where he really took notice of one specific thing that some of these big giants were doing really really well.  And that was always focusing on putting the consumer first!Sergey took that and was able to turn it into a lesson he holds close to this day.  He has managed to grow out of his role at P & G, and now runs Society Socks full time from his Toronto, Ontario, Canada warehouse.  They ship internationally, so if you would like to buy a pair of socks, or subscribe, two things:Visit mysocietysocks.com and make sure to use discount code TSBS10 for $10 off anything on the site.They'll match and donate.  So for every pair of socks you buy, they will donate to someone in need!At Society Socks, they believe that they can make a difference in the world by spreading fun socks that give back.  Since their inception they've helped so many shelters and other organizations like Share A Meal, Mobile Loaves, YWCA, Sock to em, and Socks 4 Souls Canada. Guest Links:Website: https://mysocietysocks.com and use DISCOUNT CODE TSBS10 for $10 OFF anything on the site!Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQMegan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

The Subscription Box Show
Episode 174 - Focus Friday - Part 2, How To Start A Subscription Box Business?

The Subscription Box Show

Play Episode Listen Later Jul 30, 2021 16:32


Welcome here everyone wherever you might be located, and thanks for listening!  Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription box industry.  And in today's episode, I will focus on Part 2, of the #1 question I get and see from newcomers wanting to start a subscription box business.  It is of course “How do I start a subscription box business?  Part 2!In this Part 2, I will go over steps 5 to 8:5. Pre-Launch and Validation6. Gamefy/Contest7. Boxes and Products for box8.Website BasicsDeal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQMegan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 173 - Jessica Principe - Founder, All Girl Shave Club - Building A Successful Subscription Box On Your Own!

The Subscription Box Show

Play Episode Listen Later Jul 27, 2021 53:40


In this episode, I have the pleasure of talking with a self-made subscription superstar.  She has bootstrapped and grown her business to mega sub in just 4.5 short years.  In our conversation we discuss research, mindset, the pre-launch, launch, systems, marketing, pricing and margins and everything else in between.  We really go from a to z with the subscription process, with the founder of All Girl Shave Club, Mrs. Jessica Principe!Rewind to 2016, and that is when the idea for All Girl Shave Club was born, and Jessica was on a mission to offer the idea that shaving shouldn't be such a chore, rather more of a luxury infused treat for shaving women everywhere! One day Jessica was getting ready to shave and thought to herself, there has to be a better way! How could I make this process more enjoyable so that I would want to make the time to do it more often? Her husband was a member of a men's shave club, so why not one just fro women!As it turns out, she wasn't the only one who felt that way about shaving.  Here they are 4+ years later and they have served thousands of women across all 50 states and throughout Canada!Today, All Girl Shave Club continues to be a leader in the womens shaving industry.  Jessica has been featured in Buzzfeed, Cratejoy, Real Simple, Business Boutique, Thrive Global, and has appeared on Subscription Box Basics podcast with her box bestie, Julie Ball.Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Guest Links: Website: https://allgirlshaveclub.comInstagram: https://www.instagram.com/allgirlshaveclub/Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

The Subscription Box Show
Episode 172 - Focus Friday - Part 1, How To Start A Subscription Box Business?

The Subscription Box Show

Play Episode Listen Later Jul 23, 2021 16:51


Welcome here everyone wherever you might be located, and thanks for listening!  Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription box industry.  And in today's episode, I will focus on Part 1, of the #1 question I get and see from newcomers wanting to start a subscription box business.  It is of course “How do I start a subscription box business? In this Part 1, I cover the first 4 steps:1. Mindset2. Idea3. Network4. ResearchDeal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 171 - Robbie Kellman Baxter - Advisor To The World's Leading Subscription Based Companies!

The Subscription Box Show

Play Episode Listen Later Jul 21, 2021 61:43


In this episode, I have the honor and pleasure of talking with a foremost expert in the subscription industry.  She is an author, keynote speaker, podcast host, Consultant, the co-founder of the D2C Summit, and advisor to the world's leading subscription based companies, the one and only Robbie Kellman Baxter!Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue.  Her new book The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave was released in April of this year. If all of that wasn't impressive enough, have a listen at some of Robbie's clients:  They've included large organizations like Netflix, the Wall Street Journal, Nike and Microsoft, as well as dozens of smaller venture-backed companies.Guest Links:Here's a link to a free chapter of Robbie's book: https://pages.robbiekellmanbaxter.com/ft-excerptRobbie's podcast robbiekellmanbaxter.com/podcastLink to her ebook “launch your subscription business” https://app.convertkit.com/forms/designers/1464235/editLinkedIn: https://www.linkedin.com/in/robbiekellmanbaxter/This is the upcoming conference in CT where Robbie will be speaking at: https://www.digitalsalesandmarketingworld.com/conference Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 170 - Focus Friday - The Value In Having Multiple Ways Of Gaining New Members!

The Subscription Box Show

Play Episode Listen Later Jul 16, 2021 16:02


Welcome here everyone wherever you might be located, and thanks for listening!  Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription box industry.  And today's episode will focus on the importance of testing and not writing off one marketing strategy just because it didn't work out.The big 4 we cover on this episode:1. The long term game.2. Referral Programs.3. Test new things.4. Books and Podcasts.Deal of the month! Manscaped and their NEW Lawnmower 4.0.  Want 20% OFF?  Visit https://manscaped.com and use discount code TSBS at checkout!  Manscaped, the #1 one Grooming Kit!Eric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 168 - Focus Friday - Picking a good shipping date!

The Subscription Box Show

Play Episode Listen Later Jul 9, 2021 14:19


Welcome here everyone wherever you might be located, and thanks for listening!  Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription box industry.  And today's episode will focus on how to choose a good shipping date, the differences or choices you have, and how to decide what's best for your business!Episode sponsored in part by Gravy!  Make sure to visit them and get your free revenue audit today, and see why big names like Jenna Kutcher and more use Gravy!  https://Lp.gravysolutions.io/subboxshowEric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesJulie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 167 - Kent Scholla - Founder, Sushify. Reimagining How Quickly You Can Grow A Subscription Box Business!

The Subscription Box Show

Play Episode Listen Later Jul 6, 2021 49:45


In this episode I have a ton of fun getting to know an expert business guru. He has created one of the funnest new subscription boxes from nothing into a mega foodie subscription empire.  You love sushi?  Thought it was already done, or couldn't get done?  Leave it to our guest today.   Took an extremely difficult concept, and turned it into Sushify, a sushi subscription box!  I discuss just how he did it and much more with the Founder of Sushify, Kent Scholla.During our conversation Kent and I dive in how his experience played a part, his prior business takeaways, his pre-launch, landing pages, and how he literally just launched his business in January of wait for it...2021!  Yeah, talk about growing fast,  oh, and of course all the different types of sushi. And speaking of sushi, if you are a sushi fan, make sure to visit his website, sushify.com and use discount code PODCAST10 for an additional 10% off just for the listeners of this show! Thanks for that Kent!Guest Links:Website: https://www.sushify.com and make sure to use PODCAST10 at checkout fo 10% off!  Instagram: https://www.instagram.com/sushifyboxFacebook: https://www.facebook.com/sushifyboxEmail: hello@sushify.comLinkedIn: https://www.linkedin.com/in/kentscholla/Top 10 Facebook Contributor for this Episode: Erin Wright and https://sudsysouls.netEric's Recommended Affiliate Courses & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesMegan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Julie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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The Subscription Box Show
Episode 166 - Focus Friday - Q & A w/ Liam Brennan of Subscription Box Experts Academy

The Subscription Box Show

Play Episode Listen Later Jul 2, 2021 29:05


Welcome here everyone wherever you might be located, and thanks for listening!  Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription box industry.  And today's episode comes from a TSBS first.  Earlier this week, I had the pleasure to host in our Facebook Group, our first live broadcast!  I had none other than the founder of Subscription Box Experts Academy, Liam Brennan.  We had a live Q & A on your questions and concerns regarding his brand new revamped program.  It was a lot of fun, but I apologize in advance for the audio. We did have technical difficulties so the audio wasn't coming from my usual set up.  But the content is gold nonetheless.  Link to Liam's program, Subscription Box Experts Academy: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Top 10 Facebook Contributor for this Episode: Jill Lodato and https://kidsbakingclub.comEric's Recommended Affiliate Course & Resources:Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesMegan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Julie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

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Just Go Grind with Justin Gordon
#274: Eric Shoykhet, Founder and CEO of Atom Finance, a Powerful, Intuitive Platform That Has Raised Over $18M and Makes Modern Investing Tools and Data Accessible To Everyone

Just Go Grind with Justin Gordon

Play Episode Listen Later Feb 15, 2021 44:01


Eric Shoykhet is the Founder and CEO of Atom Finance, a modern financial knowledge platform empowering investors to make informed investing decisions with best-in-class research, software, and data. Eric founded Atom to fill a white space he identified in the market. As an institutional analyst at Blackstone and Governor’s Lane, Eric had access to enterprise platforms like CapIQ and Bloomberg. He quickly identified the massive information gap between those platforms and what was readily available to retail investors via Yahoo! Finance, etc. Eric founded Atom Finance in 2018 to bridge the gap and provide the same market research resources traditionally available only to Wall Street professionals into the hands of any investor via a powerful and intuitive platform that works anywhere. Some of the Topics Covered by Eric Shoykhet in this Episode What Atom Finance is and what led Eric to found it The early hurdles Eric faced in building Atom Finance How Eric approached customer discovery Early fundraising for Atom Finance and what Eric has learned during the process Why there weren't many competitors when Eric started Atom Finance Building the MVP for Atom Finance Early customer acquisition, what growth looks like for Atom Finance today and who their ideal customer is How Eric view pricing differently than others in the space How being an operator influences your perspective as an investor and vice versa The challenges of hiring and building company culture What makes Atom Finance stand out Resources Eric has found helpful as a first-time founder Eric's communication style with their investors How Eric prioritizes his time and energy and finds balance Eric's book recommendations on building a business The next steps and big picture for Atom Finance Sign up for The Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/

The Mosaic Life Podcast with Trey Kauffman
Eric Pennington - Managing Thoughts & Emotions with Emotional Intelligence

The Mosaic Life Podcast with Trey Kauffman

Play Episode Listen Later Feb 14, 2021 73:13


“I think one of the great tragedies in America right now is that we have so many people that are struggling with being who they are.”-Eric PenningtonEric Pennington is the managing partner at Spirit of EQ. He leads the strategy for keeping the mission moving and growing. He is also responsible for all upfront client interaction and onboarding. Eric is a certified practitioner in varied emotional intelligence and neuroscience tools and has over fifteen years of practical entrepreneurship and leadership experience inside of small and large organizations alike.Eric is also the author of the eye-opening book, The Well-Being Guide: Making the Most of Life and Work. Based on personal experiences and as a follow-up to his 2008 book, Waking Up in Corporate America, the guide is practical and offers readers the opportunity to evaluate their own lives through self-discovery.Connect with EricSpiritOfEQ.comEric@SpiritOfEQ.comSpirit of EQ on FacebookTake The Mosaic Life Podcast Listener Survey to Win a T-ShirtSupport The Mosaic Life PodcastTimestamps00:04:17 Welcome, Eric!00:05:05 Exercising Optimism00:13:07 Adapting to Changing Circumstances00:20:32 Emotional Intelligence in Differing Communities00:29:13 Spiritual Emotional Intelligence00:34:48 The Spirit of Curiosity00:40:30 Making the Lives of Others Better00:45:32 Optimistic Urgency00:51:00 Start Living Now00:54:03 Adapting to a Changing World01:01:59 Resources Eric is Looking For01:07:41 Eric's Life-Changing Book01:09:42 Eric's Call to Action01:11:16 Connecting with Eric01:11:51 Thank You, Eric!Eric's Life-Changing Book“The Road Back to You” by Ian Morgan Cron, Suzanne StabileAdditional ResourcesCircumstances, EQ and Optimism for 2021 | Spirit of EQ YouTubeCoverMyMedsDaniel Goleman Introduces Emotional Intelligence | Big Think YouTubeEnneagram of PersonalityMaslow's Hierarchy of NeedsMemento MoriMiles DavisSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Neuroscience Meets Social and Emotional Learning
Brain-Based Learning Author Eric Jensen on "Strategies for Reversing the Impact of Poverty and Stress on Student Learning"

Neuroscience Meets Social and Emotional Learning

Play Episode Listen Later Aug 10, 2020 48:34


Welcome back to the Neuroscience Meets Social and Emotional Learning podcast, episode #79 with Eric Jensen, a leading authority on the science and applications of brain research in education for more than 20 years. Watch the interview on YouTube here.  For those who are new here, my name is Andrea Samadi,  I’m a former educator who created this podcast to bring the most current neuroscience and educational research, matched with social and emotional skills, with interviews from experts who have risen to the top of their field with specific strategies or ideas that you can implement immediately, to take your results to the next level.Thank you so much Eric, for coming on this podcast today.  Where have I reached you?Just to give some background of Eric Jensen and his work:Dr. Eric Jensen is a former teacher and Top 30 Global Guru. He co-founded an academic enrichment program, held in 16 countries with over 85,000 graduates. Jensen has authored over 30 books[i] including 3 bestsellers with his 2 most recent being Brain-Based Learning (in its 3rd edition)[ii] and Poor Students Rich Teaching[iii]. He is also member of the invitation-only Society for Neuroscience.[iv]Eric, I know that your background has been focused around students and poverty, and how poverty impacts the brain and learning, specifically as it relates to trauma and stress. While our stress levels seem to keep jumping up to new levels each month as new stressors arise, we’ve got it handled here, as we have both parents working together with our children. I can’t help but think of those families who don’t have the resources or support that they need and would like to hear your thoughts of solutions that teachers and families could be looking at to better support students at this critical time in our world.Q1: Can we start off with a brief overview of what stress does to the brain, specifically when we are trying to learn (if we are a student) or complete our work (if we are in the corporate space) as well as to think about the dangers of emotion contagion. What can we do these days to prevent stress from wreaking havoc on our lives, and improve our resiliency with a mind/body integration?Q2: Right now, it’s such an odd time in the world with this global pandemic, but this podcast audience reaches into over 110 countries, and I know that the tips you have for us in the US, will be relevant to those around the world. Can we talk about the topic that I know you focused on with your doctoral dissertation, the fact that 1/5 children grow up in poverty? How does poverty impact a child’s brain?Q3: I mentioned in the beginning, that many children are preparing to go back to school (at least virtually in my State) this week, and I did just interview authors Doug Fisher and Nancy Frey on their book about Distance Learning which provided some great suggestions for transitioning to 100% online learning. I still can’t help thinking of low-income families, and how they are coping. Our stress levels are high here as we are adapting to our new schedules, creating new workspaces, (suddenly we realized I need to buy 2 new desks with chairs) new routines, and expectations. What support or words of encouragement would you have for teachers serving low income students who might not have everything they need and their parents as we transition back to school virtually?Q4: How does exposure to stressors in the home (that we’ve heard of from children with ACES—Adverse Childhood Experiences) influence a child’s working memory? What strategies do you have to teach students with poverty in mind to help students with impulse regulation, visual/spatial skills, language skills, cognitive skills, social and emotional skills and conflict resolution?Q5: I heard you say that “our DNA is not our destiny” and I just loved hearing this because we don’t choose our parents.  Next week I’m speaking with the Founder of the 16 Strong Project, created out of Harvard’s Grad School of Education to show other young people that ACES can be mitigated. In your 20 years of working with schools, and students, with a focus on low income students, what success stories have you seen where students were able to change their brains for the better? How do you think they did this?Q6: What are your final thoughts, or advice to teachers who are looking for new strategies to engage students in effective teaching this fall and upcoming year?Thank you so much Eric, for taking the time to speak with me. If anyone wants to learn more about your books, and programs/workshops for schools, they can go to https://www.jensenlearning.com/ or find you @EricJensenBrain on Twitter. Thanks so much.RESOURCES:Eric’s BooksHis books include, Teaching with Poverty in Mind[v], Tools for Engagement,[vi] Engaging Students with Poverty in Mind[vii], Turnaround Tools for the Teenage Brain[viii], Poor Students, Rich Teaching[ix] and Different Brains, Different Learners.[x]REFERENCES:Kaiser Permanente ACE Study https://www.cdc.gov/violenceprevention/acestudy/about.htmlDr. Lionel Allen, Urban Prep Academy in Chicago, IL https://www.sesp.northwestern.edu/news-center/inquiry/2011-fall/where-are-they-now.htmlDr. Terrence Sejnowski https://www.salk.edu/scientist/terrence-sejnowski/Learning How to Learn by Barbara Oakley, Terrence Sejnowski and Alistair McConville (August 2018) https://www.amazon.com/dp/B077CRLW9Q/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 [i] https://www.jensenlearning.com/about-eric-jensen/[ii] Brain-Based Learning by Eric Jensen https://www.jensenlearning.com/what-is-brain-based-research/[iii] Poor Students, Rich Teaching by Eric Jensen https://www.amazon.com/Poor-Students-Rich-Teaching-Mindsets-ebook/dp/B01BGAK7ZK[iv] Society for Neuroscience https://www.sfn.org/[v] Teaching with Poverty in Mind by Eric Jensen http://www.ascd.org/publications/books/109074.aspx[vi] Tools for Engagement by Eric Jensen http://www.toolsforengagement.com/[vii] Engaging Students with Poverty in Mind http://www.ascd.org/Publications/Books/Overview/Engaging-Students-with-Poverty-in-Mind.aspx[viii] Turnaround Tools for the Teenage Brain by Eric Jensen https://www.jensenlearning.com/turnaround-tools-for-the-teenage-brain/[ix] Poor Students, Rich Teaching by Eric Jensen https://www.amazon.com/Poor-Students-Rich-Teaching-Mindsets-ebook/dp/B01BGAK7ZK[x] Different Brains, Different Learners by Eric Jensen https://us.corwin.com/en-us/nam/different-brains-different-learners/book232340 

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Proactive Security with Eric Higgins

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Play Episode Listen Later May 13, 2020 72:23


Resources:Eric's book, Security from ZeroEric's company, Brindle ConsultingEric's TwitterAmelia's TwitterNate's TwitterWelcome to the podcast. Our show is a conversation with experienced software engineers where we discuss new technology, career advice, and help you be amazing at work.I'm Nate Murray and I'm Amelia Wattenberger and today we're talking with ex-Google engineer Eric Higgins who is the founder of Brindle Consulting and co-author of the book Security from Zero.https://www.brindleco.com/In this episode we talk about how to think about security as developer and how to take the responsibility we have seriously. We talk about how to take a preventative and proactive approach to your security, and that means we cover:How to deal with extortion threats by having a bug bounty programHow to think about automation tools when it comes to securityWhat resources you should read if you want to get better at securityHow much does a web developer need to know about security, really?Eric has worked in security for a long time and he does a great job at being pragmatic to make sure the security goals are in line with the business goals. Amelia and I really enjoyed our conversation with Eric and I'm sure you will, too. Let's get started. Eric Higgins PodcastNate: [00:00:00] All right. So Eric, welcome to the show. Just kidding. Thanks for having me, Nate. Your company is brittle consulting, so tell us about it.Eric: [00:00:07] Brindle consulting. I basically help my clients who work in the tech sector and have customers, have been customers. They're profitable, but they've.Avoided working on security for a little bit too long, and now they are finally starting to realize that they have some problems that they need to address, and it's becoming overwhelming. So I help them create a very practical security program so they can start to address these things so that they stop from feeling like they're reacting to all this stuff and start taking some proactive approaches.Nate: [00:00:37] What kind of stage company are we talking about here? . On Bug BountiesEric: [00:00:39] the types of stages of clients that I thought I would get are very different than what I've actually had to work with.here's like the common denominator in all these  cases.Usually they'll start to get emails to a gall, have like a security@mycompany.com email address set up where people can report security issues and they. Inevitably, we'll start to receive these emails from security researchers. I'm quoting here, security researchers, and it's usually people who are running these scripts that look for common vulnerabilities against like somebody's website, and.They're basically trying to extort these companies for money to pay out because they don't have a bug bounty program in place. And what that really means is that they don't have a policy in place to say that for these types of vulnerabilities that we're willing to, pay, you'd report to us responsibly.This is how much we pay, right? And this is the rules by which this game is played. So they start to get overwhelmed because they constantly get hit by all these things or all these emails from these researchers, and they start to feel overwhelmed. And it gets to the point where the individuals who are responding to all these emails or all of these security related issues start to realize that like they can't get any of their normal work done because they're just buried in all these security related requests and they realize like it just like, and any other company for any other position, you need somebody to be doing this stuff so that you're not the one doing it. So then they come to me and they say, how do we avoid this problem? Maybe we're not at the stage yet where we can hire somebody to work on security full time for a variety of reasons, but maybe we can do some things to make sure that we don't feel like we're buried in this work and we're not constantly getting distracted from working on our product, but still making sure that we maintain a certain level of security and know how to respond when these things come up.Nate: [00:02:26]Yeah. I want to talk about the bug bounty programs a little bit. So going back, you're saying you used air quotes around security researchers.The implication is they're maybe not really researchers, but maybe they, what's the idea that they have, they're using automated scripts or something to find these vulnerabilities and they're just trying to. Collect bounties? Are they actually trying to say like, we found the security hole and we're going to exploit it.You don't pay us a ransom. What are you implying here?Eric: [00:02:49] So it's a little bit more of the former, I mean, I guess there's a hint of the ladder in there. So here's what I really mean by this. So not to admonish anyone, because I think that there, I mean, I know that there are a lot of real security researchers out there who play by the rules, but there's a certain class of individuals.And there seems to be a network of them that they tend to come from like third world countries or where they have internet access and like they're just looking for some way to make money. Right. So, you know, it's noble cause I suppose, but they specifically seem to target companies that don't have a published.Responsible disclosure policy. So responsible disclosure is really like the umbrella term for what a bug bounty policy is, or a bug bounty program. It's a way to report security issues to accompany in a responsible way, which is the opposite, would be like they just publish about it on like Reddit or hacker news or a blog or something and make it public to the world without telling you first.Right? So the old school mentality. Or approach to this that a lot of companies used to take was if you reported security issues to us, we would assume that you were a hacker and we would start to litigate against you, right? We would take you to court and Sue you cause you're hacking us. So that approach doesn't really work like that stupid and nobody should do it.And I have a firm position on that instead. The way that the landscape has shifted is now there's actually companies. In existence that will help you create and run above bounty program where it's an incentivized responsible disclosure program. That's what the bug bounty is. And you basically say, like for this class of security issues, we'll pay you X amount of dollars.So just to give you some examples. So Google I think has different classes of bounties that they'll pay out. And I think the highest is something like $100,000 and that's if you can find a security, like a major security issue in like the Chrome browser or Android operating system for their phones.Right? So there's a very high level of payout for very like deeply technical and like widely exploitable type of security issue. More commonly for like the class of companies that I work with, they'll have some kind of web application. It will be vulnerable to like SQL injection or something else. It's like relatively common that these, I would say the lower tier of security researchers, they're looking for all these low hanging fruit that they can run some kind of software and scan for these things and find them pretty quickly.Then they contact the companies by email and say, Hey, I thought all these issues, I would love to get paid for my work. So the problem with this is that there's, I guess a few problems with this. The first is like they're not really. Doing a lot of work, right? They're bringing it to your attention, which is great.But as soon as those companies, and this has happened to a number of my clients, as soon as you pay out with one of them, they tell all of their friends and their network that this company pays out. Then like you start to get inundated, you get pile on with all these security reports and they may have run the scan once and like are sharing all these different security issues with their friends so they can all kind of get paid.So it's a little problematic and it's problematic because. The companies haven't said, these are the rules and here's what we're willing to pay. So when it comes time to like reward these researchers who are reporting these issues, they don't have any guidelines to follow to save. This is how much we're going to pay for this type of vulnerability or this type of vulnerabilities out of scope.You can't stalk our employees on Facebook or LinkedIn and try to extort us for higher payment because you disagree with, because there's no written policy to say, these are what the rules are and we use what the payments are. That's kind of where they get stuck, right? Like they. Not having the policy in place is really like the key driver to this and these researchers, the air quote, researchers are starting to target those kinds of companies because they know that they can get payment and kind of extort them for a little bit higher.Nate: [00:06:21] What are the types of classes of like the tiers for the types of bugs that the people typically pay out for? And also who gets to decide? Is it just like the company gets to decide somewhat arbitrary early and they say, like we said, that if you find SQL injection, we'll pay out, you know, $1,000 or there are many cases where it's ambiguous what the actual vulnerability was.Eric: [00:06:40] I would say it used to be more ambiguous than it is now because bug bounty programs are. Much more prolific than they used to be. It's become almost standardized to say, like for this class of vulnerability, this is the payment tier we're going to pay out. So here's the common case. So it is set by the companies.To answer your direct question, the payment tiers are set by the company and usually goes along with what stage they're at and like what their financials look like. So they'll set some kind of a budget for the year to say, this is the max we want to pay for security issues through this bug bounty program for the year.So let's say it's. I don't know, $10,000 or $30,000 whatever it happens to be, it's usually pretty low around that ballpark. So then they can say, well, we're going to expect in the first year to get, based on our priors, however many we've had from these researchers, maybe twice that many, because now we're like publishing that this thing's available.So we'll expect it to see more for a specific. Type of vulnerability, like let's say it's low hanging fruit, you're using an older version of some Java script library. Then maybe has some kind of weird vulnerability in it or the vulnerability one, its dependencies or something like that, but the effects of that aren't very great.Like the impact isn't great to your web application. It just happens to be like, Oh, this isn't a best practice. The threat level is pretty low. So thanks for reporting it. Here's like $100 like so the lower end is usually like maybe a hundred bucks, something like that, maybe $50 it all depends on the company, what they decide to set.So at the higher end of the types of security vulnerabilities that the companies are looking for are things like remote code execution. Like you can. Fill out some form on our web application and somehow run code on our server that we didn't expect you to run. Or you can somehow access everything that's in our database so you're not supposed to be able to access.So the classes for security issues. Are fairly well documented. There's like, you know, five or six general categories they fall into, but it's really the level of impact that that security vulnerability that the reporting has and whether or not it can be reproduced and it's well documents and all of a sudden things kind of play into whether or not it's actually granted as a true vulnerability or a valid report.So the level of impact that the security issue has is being recorded usually ties directly to the level of payment. So, you know, a company that's first starting off, I usually recommend a couple of things. First.  your payment size pretty low, especially for the first year, because you're going to get a ton of low hanging fruit and you're not going to want to pay like $10,000 per whatever, weird JavaScript vulnerability that it's relatively low.So, so Kevin, pretty low for the first couple of years. And then the second piece of advice I usually give that they don't always follow is to use a managed bug bounty program. And what that means is you pay these companies who provide the software. It's almost like. I'll use get hub as an example, like their get hub.In this scenario, they're offering the software that hosts this bug bounty program. So that's where the security reports go to and are listed and are managed by teams of manage bug bounty program is where that company also provides. So their employees to review and triage the tickets and make sure that they're like written in the proper format, they're reproducible and all these things before they actually come to your teams.That really helps to reduce the amount of noise because especially at the very beginning, what you go public with, your bug bounty program. You tend to get a really, really  poor signal to noise ratio and you want to try and improve that level. So I usually set the caps pretty low, make sure it's managed for like the first year because you're going to have to manage all the noise and then as time goes on, you start to increase your budget, you increase the tiers, you can increase the scope, and if you hire people who can manage this thing, then maybe you don't have to pay that company, whatever they charge for somebody to manage it for you.Managed Bug Bounty ProgramsNate: [00:10:19] What are the major players in that space?  who are the companies that, or maybe  the defaults to go to?Eric: [00:10:25] The two main ones right now at the time of recording our hacker one and the other is called bug crowd. For all intents and purposes, they offer nearly the exact same services. Their marketing material in their sales team will tell you that there is slight differences between them and there are, there are some differences.There's differences for the types of integrations their software provides. They'll tell you that there's a different number of. Security researchers in their platform, and in a lot of ways it's very similar to Uber versus Lyft. Hacker one was first in the same way that the Uber was first and Lyft came later.Same is true. Both crowded came later, and also in that same way, I would say that based on my experience, hacker one is a little bit more aggressive with like their sales and marketing techniques. In the same way that Uber is a little bit more aggressive with their sales and marketing techniques. That being said, it work successfully with both these companies.I'm not trying to like bash any of them by making a negative correlation between any of these companies based on, you know, whatever your predilections happened to be about Uber and Lyft. So those are the main players. Now, interestingly. At my previous role at Optimizely, we use a company called Cobolt who also did, or also offered a bug bounty program as software package, like  as a service.And recently when I reached out to them to see if they're still doing this, they have transitioned away from that model and more towards almost like an automated model where it's. They scan your systems from the inside and try and look for these vulnerabilities. At least that's the way that I am remembering my understanding of it.It seemed kind of complicated and expensive when I talked to them. Maybe it's a great product, but it was interesting that they had completely pivoted away from the previous model where they were kind of competing with hacker one and bug crowd to something that's completely new. The Role of Automation in the Future of Cyber SecurityAmelia: [00:12:01] How much of this space do you think is going to be automated in the next few 10 years?Eric: [00:12:06] So my background, I should clarify, is as a software developer, so I tried to think of the question of automation in terms of a software developer, like what's possible to automate. And I'm like, what should be automated? So, so this is actually a really interesting question because I've started to see in the last couple of years a lot more tools that.Offer automation for all these kinds of problems. Like the security space is just like one aspect of this, and I'm sure that like, you know, by next year we're going to have all kinds of crazy blockchain distributed Kubernetes, AI driven security tools that are out there trying to sell us products.Whether or not they work, I think is a different question. And if you think about the last few years, like there was this huge push like, Oh man, machine learning is going to solve all these problems for us and is going to solve all these problems for us. And then a couple of years later people start to realize like, Oh, you machine learning is a cool tool for a specific set of problems, like finding patterns and making sure that you're including things in the same kind of pattern.So more for AI. Like there's certain things that they're really good at, but it is not like general AI. Like it doesn't. Do all of the things that a human being can do very simply. So you have to kind of back away from that. And like we've started to see people sort of backing away from these like very grandiose claims about what those things can do or what they're capable of.So I think to answer your question, I think the same is really true as it currently stands for security software. There's a lot of companies who are offering crazy AI driven, automated tools to do all these things, but whether or not they actually do the things they say, like I think is a different question.And. It's really up to the companies buying whether or not they want to go through a pilot program and see if it works for them. What are they willing to pay for it? I think fundamentally, the question for any kind of software as a service comes down to what am I paying for this and how does that correlate to the number of employees that I would normally have to hire to do that job?Right? Are they automating something that. Is easy to automate that we could do ourselves. Like is it, you know, just trying to match them patterns that we know and like could just add a filter to Splunk or whatever logging software we have, or they're doing something more advanced where we're like, we would have to build out a huge crazy complex platform, two ingress, all this data and then, you know, run a bunch of code against it to find like weird patterns that we would not normally see.How much time does that save us? Not only like at the initial, but also like over the longterm. And I think the same answer is true for a lot of software as a service. Like if you're going to charge a company $30,000 a year for software, but it would cost them an engineer. Per year to do that same job, like an engineer is going to cost them $100,000 or more.So they're saving a ton of money by using the software instead of hiring an engineer to do that job. So maybe that's a roundabout way of answering your question, but like that's the way that I think about these things. I don't have a lot of firsthand experience with a lot of the newer automation tools that are coming out.Maybe they're great. Maybe they're junk. I mean, I haven't seen evidence in either direction yet, but my gut reaction to me, I've just like worked in security too long, so I'm always like a little bit skeptical. I'm usually pretty skeptical about what they're offering, like whether or not it's worth the price that they're asking.How You Detect HacksNate: [00:15:03] You mentioned  using Splunk to  track logs and to find abnormal behavior. One of the things that I've noticed when I've seen blog posts about security incidents, they might say, you know, we had an employee who had their admin panel password hacked and the attacker had access to all these accounts for like three days and you know, we were able to track them down and shut them down. What tools would you use to actually detect that? Because for pretty much every company I've worked for, if a hacker got access to an admin's password, no one would ever know, like ever. Like we would never find out that that had happened.So like what tools and processes and monitoring do you put in place to catch something like that?Eric: [00:15:46] You opened that really interesting can of worms. And here's why. So the question that you asked is how do you detect this? Which. In the question itself, you're already telling me that it's too late because it's already happened.So this is really the type of thing that I focus on with my clients is How do you prevent this from happening? How do you make sure this doesn't happen? Because if you can make sure that it never happens or is nearly impossible to happen, or is such a great burden for an attacker. To go after that approach.They're going to do something else. They're going to do something that's easier instead so then like, maybe you don't need a crazy monitoring solution for this kind of hard problem in place because even if you had it now, you know it's too late. They already have it. Right? So how long would it take them if they had ad admin access to your systems to copy all that data?Right? Even if you can shut them out, maybe it took them 30 seconds and like it took 30 seconds just for you to get that email and read it. And they already have your data, so it's too late. Right. So I would rephrase the thought process too. How do you prevent these things from happening in the first place so that you don't have to worry about like, Oh my God, like what are we going to do if this happens?Cause that's a much harder problem. So I focused on the easy thing. So the easy thing is how do you keep people out of the admin. Handle it, of your systems to have access to everything. And just as a preface, I want to point out that I think a lot of my clients and a lot of people I talked to tend to think that attackers are going to try and go through your web application or your mobile application to try and hack your company.But that's a pretty limited approach. And I think threat actors in the space have already started to realize this. So the targets that they're choosing instead are developer machines or developer systems. So. If you have Jenkins running all your CIC CD systems, your continuous integration, continuous deployment, that system probably has keys for all of your servers as keys for all your source code.It probably has rewrite access to your database. It probably has admin level access to everything so that it isn't blocked. So that's a really ripe target. And usually when people set up. The systems, like they just set it up just to the point where it's working, but not necessarily secure. Right. And it's just like an admin.Yeah. Right. It's very common. And that's the thing. And that's kind of the reason, the realization I had when I started consulting is that everybody has the same problems. Everybody's making the same mistakes. So there's a pattern that's pretty easy to solve for in, it's really just a matter of education.So that's kind of what I focus on. So getting back to the question of how do you prevent this from happening. There's a variety of ways, like the easy one that I usually recommend is for anything that requires admin level access. I review who has access to it with my clients and say, do all of these people actually need admin level access on a day to day basis for their jobs?Often the answer's no. Right? There might be a couple people who day to day need admin level access to do their jobs in whatever that system happens to be. For everyone else, they can get a lower level. Admin privilege or whatever it happens to be, or lower level permission. But I admin like they don't need rewrite access to literally everything.So that's the first thing I focused on is who has access to this and this. So this model is called least privilege. So you're offering the least privilege to most people by default. So that one comes up a lot, right? And then the second thing is for the people who have admin access or any access at all, can you enable some type of multifactor off like two factor auth using, you know, the Google authenticator on your phone or like a YubiKey or some other kind of system to make sure that even if your admin password was published on the internet, nobody could really do anything with it.There's something else preventing them from logging in. Just those two things like limiting who has access to admin levels in systems. Enabling multi-factor off. Get you most of the way there. Like you're almost to the point where like it is a really hard target now to get into those systems. Now I could kind of fearmonger you and say like, well, you know, it's an had been a little system in like the person who's the admin is kind of sloppy and they set up SMS for their two factor auth instead of like a, you know, authentication app and maybe their phone gets spooked and now like it's possible it's a compromise that there's all these weird ways to kind of work around these things, but it's a much higher bar.Than it was before where maybe laptop got stolen, right? Or like somebody just like look over their shoulder and saw them log in, or you know, maybe they like sniff their cookie or something like that, and then now they have access to this system. So it raises the bar for that kind of thing just by putting these preventative measures in place.But to answer your question more directly, which was. How do you know about these things after the fact? Normally, any types of systems that have admin paddles, not always, but they will often offer some kind of like auditing system when it, any kind of administrator logs in, it will keep a separate log for all the actions of that person.So click, who logged in, where do they log in from? Like in the world, what was their IP address? What actions did they perform? So if you are talking about like the AWS. Council or like the Google cloud console, they usually offer this kind of system. I think Splunk does as well. So this gives you a couple of things, like you've prevented the ability or not the ability, but you've raised the bar for getting access to these admin systems, or if you've made it much harder to get in, and you also have some kind of system in place to say like for anybody that's in there.What are they doing? Like do  we have some kind of record for what actions have been performed so that we know that if somehow one of those logins were compromised, we have some record of what actually took place act that happened. So hopefully that helps to answer your question. That gives you a little bit more insight into like the kind of things I'd be looking for.Amelia: [00:21:03] It kinda sounds like there is no incentive for actually monitoring the logs.Like you can only get bad news that you can't act on. So if I were a little bit more nefarious, I might just never look atthem.Eric: [00:21:16] That's a good point to bring up. I would say that it depends on the logs you're talking about. If we're talking about like the audit logs that are considered any action that is contained within Ottawa, we assume that it's somebody internal to our company, like somebody who should have access to this, except for the worst case where maybe somebody.Shouldn't have access, does have access to like they're doing something weird. Right? So the audit logs are, they're definitely going to be reactive in the, in that case. But if you think about logging more generally, like if you think about your server logs for your website, right? That actually can be a good leading indicator that an attack.Might be happening or somebody probing your systems. So you can look for all kinds of interesting things in your logs. You can look at like the login page, like all the login URLs and see like is one IP address trying a bunch of different logins and failing? Are they trying one login? And it's constantly feeling like they're trying to brute for somebody's password.So there's a lot of things you can do and get a signal that like. An attack is happening and understand what they're trying to attack in your systems just by looking at the log in without actually having been compromised. So let's say the, in that more general case, you're getting a leading indicator instead of a trailing indicator.So I think both of the things you said are true, but I think it depends on the system that you're talking about.Nate: [00:22:32] Looking at the logs after an attack is sort of reactive. Taking more proactive steps of making sure that you review who has admin access in your review that everyone has two factor auth.That's more of like a proactive approach. Would that fall under the more general umbrella of threat modeling?  we're looking at this and saying, okay, how could we get attacked? We could be attacked by one of our employees losing their credentials somehow, or leaking their credentials. What are some of the other things we might look at to have a process to prevent things before they happen.Eric: [00:23:02] Oh, this is a great question and I'm glad that you brought up threat modeling. So threat modeling is an exercise, and by far, what are the best values for getting the most information to the least amount of time that I do with my clients. So I want to try to explain threat modeling to help you wrap your head around it and like give you some examples like what it is and what it means.It'll help you to answer this question for yourself and the way that you would sort of like think about. The general problem, which is like we have this system in place. What could possibly go wrong with it? Which is the shortest version of like what threat modeling is. So here's the most simple real world example of threat modeling, let's say, and this is something that people do on a day to day basis.So here's a simple example, like you want to go out to lunch from work. And meet up with a friend for lunch right now. There's a lot of considerations that your mind processes before you actually go out to lunch. Is it raining? Do I need to take an umbrella? Right? The thing that could go wrong is like, am I going to get rained on the preventative measures?Like, do I need a rain jacket? Do I need an umbrella or. Another thing that comes up is like, you know, are there any dietary restrictions I have to keep in mind for myself or the person I'm going out to lunch with. If there are like, how are we going to resolve that? Where are we going to choose to go to lunch?Do I have to be back at exactly one o'clock for a meeting with my boss and I can't be late? Like we can't go somewhere that's too far away. So it's really, this is this process by which you think about problems and think about all the different things that could possibly go wrong and then come up with.Different ways of solving them so that you avoid as many of those problems as possible. Now, some of the risks are. You don't want to get caught in like analysis process where you think like, Oh my God, whatever we're trying to do, there are so many things that could go wrong. Like maybe we should just not do it.My advice is to say like the approaches you take is usually the one that has the most pros and the fewest cons rather than no cons cause you'll just never get anything done. If you try and take that approach for threat modeling as it applies to security and it applies to software. Let's think about.Something that's a little bit more practical than like going out to lunch. So let's say we have. I dunno, a basic software system. There's some kind of web application running in production. It has a database somewhere, and we want to say like, what could possibly go wrong with this? Like how could it be compromised or abused?So the approach for this exercise is you get a bunch of. People who work at your company or work with you on this project in the same room together and you just have that conversation. Like I usually start with a different question though. I say like, what are the biggest risks for our company? What could really just ruin us or like put us in a bad situation?And it might be, we've got a lot of really bad PR at this point. We would really struggle to recover from it because we lose a lot of customer trust. We'd end up on the front page of the New York times with all this negative press, and like it would really hurt our brand and they'd go to our competitors and said, so that might be the worst case scenario.So like, how would an attacker. Compromise you in such a way that would make it a really bad PR campaign. Or it could be like, we have a lot of this really sensitive data in the database, like maybe it's personally identifiable information, PII, like people's credit card numbers, or it's their address along with their names and email addresses.All this stuff. Like we cannot allow this data to get leaked because like our customers, again, like they wouldn't trust us. It'd be a huge problem for our company. Going forward. And that's a hard problem to recover from. Like once I data's out on the internet, you can't unleash information. Like that's a hard one to recover from.So you really have to think about how you can prevent it in the first place. Similar to the problem of admin credentials, like after it's done, it's too late, right? You enough solve these problems before it's too late. So just to give you a third one, like maybe the worst case scenario for our company is.Financial, right? What would happen if these attackers got access to our bank accounts? Or you know, maybe we deal in like Bitcoin. Like what if people like could somehow compromise our system and like steal everybody's money. So that would also be problematic. So there's all these different scenarios you could think about that would be worst case scenarios or maybe like, not necessarily worst case, totally disaster, but like hard recover from problems.And then you think about like what ways would an attacker or a malicious actor. Achieve that goal based on everything that we know about how our systems and our software works today. And sometimes this goes beyond. Again, like as I said before, it isn't just your web application or just how your database works.It could be something much more sinister, like maybe you have. A bunch of laptops and people who work from home work from cafes, like you know, Starbucks and a laptop gets stolen and that laptop belonged to a cofounder and the drive wasn't encrypted. Right? So now an attacker like who stole this laptop?Maybe they didn't know what they stole, but they find out and now they have access to the bank account information and login four, your company's bank. Like it's a bad scenario. So how do you prevent that kind of thing from happening? Or maybe something else, like how would they get admin access to one of our systems?Can we prevent that in some way? So it's this way of sort of thinking about the problem and preventing it in advance. And then once you leave, you should have a list, Oh, here's all the things that an attacker could do. And it normally boils down into like a handful of very common things, like all these different threads of attacks.Have you a few things in common, like, you know. We don't have to factor off the Naval, not on all these systems, really, too many people have access to it or drives aren't encrypted or whatever it happens to be. It's usually a handful of things that are common amongst all those attacks. And those are the things that you focus on fixing first because you, I fixed one thing that solves three possible tax, right?So you're really like getting a great value for the time that you're spending and you're also focusing on the right problems instead of like the things that might happen. Maybe like it's a low. Likelihood and maybe low impact if they do happen. Like that's not really where you want to spend your time.You want to focus on the things that are potentially big problems for your company and take the least amount of effort to achieve. So hopefully that helps to answer the question. I would say that the one other thing about threat modeling is, I can give you a recent example from the news where like this kind of went horribly wrong.So I think this was maybe last year. There is a company called Strava who does like fitness trackers. The way that struggle works is like people attach them like a Fitbit and they run around it. It maps out like everywhere they run. So then like the people who were running King see where they ran, what their route was, and then they can keep track of their miles, which is great.But the other thing that Strava did was it would. Publish on a public map everywhere that you were running, which, you know, privacy concerns start to bubble up with this, but people start having fun with it, right? They start drawing like the Nike swoosh with their running patterns, or they draw, you know, spaceships or Darth Vader or tie fighters and all this stuff.People will start to do this more and more, and like this feature gets really popular. But the other thing that happens is that the U S military has soldiers. Who are using these fitness trackers while they're exercising, but they're doing it secret bases around the world. And now you look at Strava map and you have all these little hotspots that show up in the middle of Africa, or you know, somewhere where there's nothing else.And there's this little tiny hotspot and. The effect is that Strava has just now leaked the specific locations of all these secret us military bases around the world. So huge problem, right? How do they not think about this in advance? This ends up on the front page of the New York times, you know, Strava leaks, location of all these secret us military bases.If your Garmin, a competitors' Strava who offers nearly the identical product and has the same problem, you might think like we really dodged a bullet. Because we're not on the front page of the New York times. But three days later or whatever it happened to be like they also were, because they had the exact same issue.It's kind of interesting to me that like they didn't immediately like, we need to fix this now. I'm like, delete this from the internet so that we're not also caught in the same place, but it just goes to show that. I don't know what the root cause was that they both ended up having the exact same problem where they didn't think about what the consequences were, their actions.A more lighthearted example through our modeling is the Boaty McBoatface example. So there is this like online voting system in the UK where they're going to name some military ship or whatever happened to be, and the top voted ship name by far is. Boaty McBoatface right. And really like that's kind of an abuse of the platform.Those weren't the answers that they were hoping to get, but is the answers that they got, what the mitigations were for preventing that? Like maybe the consequences weren't that great for Boaty McBoatface but the consequences for leaking the secret location view as how us military bases is pretty high by comparison.So you have to think of these abuse patterns in addition to how could we actually be hacked. Like Strava wasn't hacked. They like leaked this information out because like. Like the system was working as designed by, it was a use case they hadn't thought about in advance and it was like it published on by default, I assume.So anyway, like those are just some simple examples of threat modeling and like the ways to think about these things from a larger perspective. And I think the last thing I would say about through modeling is it depends who you invite. To this meeting where you conducted the right modeling exercise.Because if I were to ask a database engineer, what's the worst thing that could happen to your company? A database engineer is going to tell you all about the worst things that can happen to their database. Cause like that's their world. So the best person to ask this question to and is usually somebody in executive leadership because they're going to have the best perspective.I'm like. What the company I'd a broader vision is doing, like what the real business risks are. They don't necessarily have to attend a meeting and hear all the nitty gritty details about how the database works with the web application works or two factor off, but they should provide those initial answers to the question of like, what's the worst case scenario for our company?And then everyone else who's more technical can think about their own systems. Either it. You know, managing all the laptops of the company or the database engineer, managing all the data storage systems or the web application engineer running all the Node.js Or Python code. Whatever happens, all those people should have one representative in the room to think about their own systems and how it can contribute to the threat modeling exercise.Security in Today's WebAmelia: [00:32:48] I feel like your examples have highlighted something about how the web itself has evolved over. I don't know, the past 30 years where it used to be this scrappy connection of people in different parts of the world and we get to do weird things and it's all fun and lighthearted and now it feels like we have to grow up because we can't just have fun anymore.People will use our fun.Yeah.Eric: [00:33:14] That's a really interesting way to phrase that. Arguably, fun has always been profitable to some degree, but I think we're not quite as carefree as we once were. It's certainly true that the old internet, as I remember it, like there were still plenty of problems, like security problems, the ability to really like.Make widespread chaos and the old school internet was much harder. And like there's a lot of ways I could speculate or reasons. I can speculate why that's true or more true now than it used to be. So one is like the way that you phrase it was like it was a bunch of small little interconnected websites, right?Like maybe people were hosting on their servers and like when they turn their computer off at night, that website went down until like the next morning when they turned it backAmelia: [00:33:55] on, the store is closed.Yeah.Eric: [00:33:57] The store is closed. Exactly like. And I've had that experience plenty of times when I've seen that for a website I was looking at at 3:00 AM, but now if you think about it, because of the way the industry has grown in evolves, there's servers run all the time and it's cheap.I mean, it's practically free to run a web service. And most of them, a lot of them are consolidated on three major platforms. . AWS and Google cloud, and they're on all the time. And you know, if there happens to be a fundamental security flaw in Google cloud or AWS or Azure, that affects almost everybody, right?And we've seen this come up a few times, I would say like the last seven years. So, you know, when I worked to optimize the is when we had. A number of industry-wide security vulnerabilities come to light. So Heartbleed was one of them. Shell shock was another, and if you were working at the time in the industry, you probably remember like it was all hands on deck.We had to patch all of our systems in like prevent this because the fundamental problem, these cases was that in some version of bashes insecure Nick, you could compromise it remotely. And then the other one was, there was some kind of. Underlying security vulnerability with open SSL, which is the library used by like every Linux server, which is most of the servers on the planet.And this is a huge problem. So everyone had to go out and like patch all servers the exact same time. So for a couple of weeks during these periods of time, nobody was writing code. Everyone is trying to patch their systems to make sure that they weren't the ones that were hacked. And the other thing that is.Also happened is not just that the targets have sort of like shifted from being, well, I could compromise this computer, but it's like off from midnight until 5:00 AM it's just one computer. Right? But now it can compromise all these computers. Right? So the, the targets are much bigger because connectivity has improved.The sharing of information has improved, which is like by far has. More positive effects than it has negative, like there's GitHub and all these ways to share code. But now like the things that can also be shared are, here's a tool called  that allows you to just click on button in, like run some kind of crazy massive attack.Or here's the source code for the myriad worm, which shut off most of the internet. And when was this like 2015 I can't remember exactly. So they can share the, the nasty code, the dangerous code, as well as like the good code that, you know, people write day to day. And I think for the most part, people just want to do the right thing, but there's always going to be malicious actors out there.And it's certainly true that like now they have easier access to some of these tools and it's problematic. But. The good news is that everyone's getting smarter about security. They understand what the attacks are as technology improves, like the attacks, the types of attacks are going to also like mature and evolve with technology, but people are more wise to it now.As has always been true of history, we learned from the mistakes of our past, or at least we should, and hopefully like the technology we build tomorrow is better than the technology we built yesterday. How much should a responsible Web Developer know about security?Amelia: [00:36:51] I bet your experience of these attacks is a very different experience than the experience I as a software developer has.So when Heartbleed came out, I remember all I knew was it's a big deal. We're freaking out and everybody should be upset,Eric: [00:37:08] andAmelia: [00:37:09] maybe I can spend three hours reading up about it to try to understand. So as a software developer who doesn't work in security. How much should I know about security? What are some basic things that I know and how does that differ from, say someone who isn't a software developer?Do they need to know anything.Eric: [00:37:27] Oh, these are both excellent questions and thanks for sharing your experience about Heartbleed. I just want to clarify the, at that time I had a lot of different roles. What I worked to optimize the and security is just like one small portion of that. All of the things I had to focus my time on.And it was really like a group effort of everyone coming together at the company, all the engineers and it professionals to come together as this sort of like make sure that we did the right thing and patch our systems and like communicated to everyone that.  patch things as quickly as we could and to the best of our knowledge, like nothing was compromised.So I think we did everything we could in that situation. We worked as a team to kind of solve the problem. Just like you said, it was kind of pants on fire, like everybody knew, like, Oh my God, this is everyone. It isn't just like some companies, it's everyone except for the few people out there who run Microsoft based servers out there.I'm sure they're laughing at us, but that's okay. We get to laugh at them the rest of the time, I would say. Yeah. So your question was, what should you think about as a software developer about security. On a maybe a regular basis or how do you learn more is, am I remembering correctly? Yeah.Amelia: [00:38:26] How much do I need to know?Like how much should I feel responsible to understand?Eric: [00:38:31] I would say that my general advice, which is less specific about security, is. Take in as much information as you're comfortable with, like, you know, read some more diverse sources. Like I think it's common for, for engineers, especially those who are like just starting out to really focus on how do I write better code.Like that's the one thing they kind of focus on is like, how do I write the best possible code? Like how can I learn all these interesting coding design patterns and like make my code run faster and like have fewer bugs. And I would say that the more diverse sources you can read, the better you'll be at your job on the whole.So. Here's some examples, like try to understand the perspective of like the product and program managers at your company or like the marketing departments. What is their job look like or the support team, what does their job look like? What kind of questions are they getting from your customers on the support team?How are they helping the customers? Like what does that system look like? How do they do their jobs? Do they have to provide technical support? And some companies I've worked at. We were allowed to sit on sales calls like with potential customers and just sit there and listen to the concerns, sometimes security concerns, but sometimes just like the product concerns about from potential customers.We could also sit in on calls with customer, like existing customers in here about their problems. And it really helps to like understand your perspective or a change of perspective to understand their perspective about like, you know, what are the things that actually concern them cause they're going to be different than what you assume they are.Which I think really helps. As far as security goes. Like the same thing is true if you have the opportunity to participate in your company's security program, if they have one, I would say the right way for a company to run a security program is one that's inclusive instead of exclusive, which is to say that like you have office hours, you invite people to join and participate.Instead of saying like security is our world. And like, we're trying to protect you. Just stay back and let us do our jobs. Right? I vehemently disagree with that approach by disagree with this exclusive approach where like they played the new sheriff in town to like, they're trying to protect everybody and no one else can really play the game because it, it has a number of problems with the main two that come to mind right now are nobody likes to be told what to do.They like to understand what they're being asked to do. They can comprehend like, okay, there is a good reason why I have to do this other work instead of like Joe over and it just like, you have to do this, whatever security thing is now. Like that's annoying. Okay. I guess I'll do it. Cause they wrote a new policy.And the other thing is that. By being inclusive, it helps to spread like education and awareness about security. So for example, if you worked at a company, they had an inclusive, you know, anybody contribute security program, you would probably have the opportunity to go in and maybe participate in the threat modeling exercise and you'd have a better understanding for like, you know, what are the threats our company actually faces?Which might inform you later on if you're creating a new feature or a new product for that company. Oh, I know that. If I, you know, create this web service, these are the kinds of threats that. It might face, cause you've experienced that threat modeling exercise before. So I know that I can't use X, Y, and Z type of database.I don't know. Just some random stupid example. So it's really just about like getting. More information in your mind, in a different perspectives in your mind, in all of this stuff will not necessarily be immediately useful. It'll just be one of those things like that later in your life it'll become apparent like, Oh man, I'm so glad that like I participated in that and I'm so glad I learned that thing.Cause like now it actually makes sense and I finally get it. So I would say like I could point you to several different security related blogs and you know, newsletters and Twitter accounts and all this stuff, but you're just going to get so inundated with all these like. Technical details and it's going to drag you down mentally.Cause a lot of them are just like aggregators for like, here's another company that got breached and here's how they got breached and you're going to think that the world is falling apart. I would say that like that's not going to like bring up your spirits about security and like the state of the world.So instead I would focus on like the things that you can learn in your most local community, your local environment. So if your company doesn't have a security program, there might be a local Oh wasp chapter. So ops is like a open security organization. They're around the world. Most cities have like some kind of local chapter.I know the here in Portland, there's like monthly meetings you can go and attend. They usually have some kind of like guest speaker who will give a talk about some thing related to security. So I think engaging those types of communities can be really beneficial as well. You know, if you want to, the other thing you could do is just like attend a security conference.I wouldn't necessarily, I recommend starting with black hat or Devcon in Las Vegas. Those are very intense and very like, I would say deeply technical and like. Culturally heavy. I would say that there's something a little bit more lightweight though. It'd be beneficial. Like if you went to a JavaScript conference and like somebody was talking about JavaScript security, attend that talk, see what you can learn.I think they would probably help you on a more on a day to day basis and going head first into like the deep rabbit hole of security.Amelia: [00:43:14] Right. Don't start with the black diamond ski slope.Eric: [00:43:18] Right? Exactly. Exactly. That's a great analogy. I don't ski, but I get the reference.Amelia: [00:43:23] I also love your answer because I realize that as a front end developer, I don't have to worry about what other people within my company know.Whereas within security. I feel like you have to worry about your coworkers, whether they open a malicious email or the security could be attacked through people, which I think I would find terrifying.Eric: [00:43:46] It's certainly true. So as far as like the nasty email example that you gave, that's such a great one.And like I've seen this firsthand where emails were sent to a company I worked for, there were spooks, so it looked like a legitimate email from one of my coworkers. It looked like any other. Email that you would get if they were like sharing a Google doc with you, right? It would say like, here's the name of the stock.Whatever happens to be in, there's a link in the email and you click on it, you open it. But the clever thing about it, there's two, like the one is like spoofing their email addresses, which is not technically challenging. It's pretty trivial. There's a few things you can do to mitigate that. The clever bit was.They make it look like a legitimate email. We're like, nobody would really be the wiser on a day to day basis. But you open it, you click on the link and it takes you to a page that looks exactly like the modern Google walkin. So now if you type in your password. They have your password and they know your email address.So it's a pretty clever way to fish people and they can get a whole bunch of logins and passwords relatively easily. And I think the other thing that you do that's kind of clever is they've gotten wise, they're not running from their home. Machines, like all these web servers and stuff they have to run are these scripts that they use to target different companies or servers.They just run them on like compromise AWS accounts. So you can't black list like the IP addresses for AWS because then all of your code shuts off. Right. So it's pretty clever the way that they're kind of using the same systems that we use to the right, normal white hat code. As far as your, the concern about, you know, if you work in security, you have to worry about everyone.I think that's true. Like you're going to be worried a lot like, but that's your job. Your job is to be the one worrying so that other people don't have to. But that's kind of the motivating factor. Like if it's keeping you awake at night, then that should lead you into action and like to do something to make sure that that one thing can't happen.So you can spend your nights being awake, worrying about something else, and maybe you can't control. Right. And then you think, you know, if I can't control this thing, what can I do.How Do We Think About Security and New Hardware?Amelia: [00:45:43] So you mentioned this  example before, which is smartwatches, which haven't been around for that long. How much do you have to keep up to date with new technology? Like we have Google homes and our houses and their smartwatches, and there's something new every year.How much do you worry about new devices that come out or have to keep up to date with new tech?Eric: [00:46:05] Maybe you have a Google home in your house, but I don't have one in mind. Well, I guess there's a lot I could say on this, and I'll try and keep it. More succinct. So at a philosophical level, the same problems always persist in the security threats.Simply follow along and mature and evolve with the technological changes that we have. If you had a computer before and you didn't have an iPhone or you know, a smart home, there is still possibility that like your computer could be compromised remotely and the camera could be taken over. The microphone could be taken over and that could lead to.Some kind of disastrous result for you and I, the day to day, like that's not that big of a deal. Like if our computer gets compromised, like, okay, like what's really the worst case cap? If they see me okay. I don't often sit naked in front of my computer, but even if I did, like nobody really is going to want anything to do with that.Let me give another example though. The risks are much higher in the federal government in the Pentagon. They have a policy where if you go into a conference room, you cannot bring a cell phone. You cannot bring a laptop, you can't bring anything that has the ability to record information and has a battery in it or transmit information.It has a battery. Like that's the policy. What that means is. Is that if you want to give a presentation at the Pentagon, you have to print out all of the slides for your presentation on paper and then give a copy of that to every attendee that's in the meeting, and then at the end of the meeting, those all have to get shredded securely.I know this because I have a friend who works in the Pentagon one day. This person who was like. Very concerned because they had to give a presentation the next day. I think it was like right after, right before the government shutdown, all of the printers at the Pentagon, which is the only place they were allowed to print off these classified documents.All the printers at the Pentagon were out of ink. So how do they give their presentation? Right? So it's weird problems that you take on for the sake of security, where for the sake of national security, you can't take any kind of these types of devices that we take for granted. Like, you know, if you. Told somebody in Silicon Valley that you had to print off a proper presentation.They couldn't bring their laptops and phones into a meeting. You would get fired. They would think you're crazy and like kick you out of the company probably, or just tell you that you're paranoid. So I used to live in DC and I worked in a similar environment that, so for me, like having lived on both coasts and in both of the DC area, then also in Silicon Valley, the differences are so stark.It's really crazy. But it also goes to show like. The vast differences are the vast levels of security that people take on based on the level of risk. So I would say like that's the fundamental thing to keep in mind is what are the risks that you want to avoid if you're going to like enable internet of things devices in your home.I may not have a Google home in my house, but I do have a nest thermostat. And I know that the nest thermostat doesn't have a microphone in it and like, you know, could it be compromised remotely? Probably we're going to do make it too hot or cold in my house. Big deal. Right? But it's a nest thermostat is so much better than like a non nest thermostat.They're like, why would I not have a net service set? There's so great. Just a couple of days ago, the ring doorbell company, like it was published that there was like, these podcasts are so like taking over people's ring doorbells in their house and like harassing people across the country. With the ring doorbells.Right. Which is crazy. So I don't have a ring doorbell because I know that their security is pretty low. And that's really the problem with the internet of things stuff, is that they want to make these things cheap, which means they have to compromise on something. And the one thing they usually compromise is the security of their product.And that's actually how the myriad worm spread is. They didn't pay for a bunch of servers that had really high bandwidth. They compromised a bunch of internet of things devices and use them like a swarm to take down like internet servers around the world, which is crazy. It was just like people's cameras and stuff in their houses.They use it as like a zombie to like send more traffic to things. Those are the kinds of things I think about. Like, you know, you could have those things, no big deal, but just be aware of what the risks are and whether or not you trust the company behind the device that you were just right.Amelia: [00:50:00] It seems like it's so as a trade off between convenience.And money and security.Eric: [00:50:05] I'm glad that you said that. So at my first job back in 2001 I remember stating, and I don't know if I was just trying to be clever, but I said like security is inversely proportional to convenience, and I think that is still true today. But going back to the seatbelt example that I gave you earlier.It is, you could argue inconvenient to get into a car and have to book your seatbelt. It's inconvenient to have a seatbelt on. If you want to like take off your jacket or put a jacket on, you're too high or too cold. It's it convenient to have a seatbelt on if you are in the back seat and you dislike over, but it's a trade off between the level of security that provides.It might be inconvenient. You might be a little cold or a little hot early cancer site across the car or whatever. But it's better than flying out of the windshield if you happen to get an accent. Right. So it's constantly this trade off where like convenience versus security. I think it's still true. I would say that because technology is improving so much, they are lowering how inconvenient it is.So here's some good examples or recent examples. Like I have an Android phone and it has a fingerprint reader on the back and it's great. I can unlock that thing in a split second and it just, boom, there it is. I don't have to type in a password or put in a code. And same thing is true for like the neuro iPhones that are in like the new pixel phones is, they have like face unlock.So you just look at the thing and unlocks where you. If you're a James Bond and you are tied up on a chair somewhere and they want to like unlock your phone, they just pointed your face and now you know, if you're under arrest, like you can't prevent that from happening. But like, you know, most of us aren't James Bond.So I don't think that that isn't necessarily like the primary concern that you want you to have, but is the way that I would usually recommend thinking about these things. The Dangers of Wireless Security and SerendipityAmelia: [00:51:40] Your seatbelt example brings up the point of I think about how dangerous it is to drive versus how dangerous it is to take a flight cross country and driving is way more dangerous, but I still get really scared every time I take a long flight because it feels so much scarier.So I bet in the security world there are things that don't feel like big risks are and things that are big risks, but they feel like not a big deal when you think about them.Eric: [00:52:08] Here are a couple things that come to mind. The first one is wifi. So why fi wireless internet is like something that's so prevalent now.That we assume that when we go to the airport, there's going to be free wifi. We assume that when we go to a restaurant, there's going to be free wifi. We assume that what we go to work, there'll be a wifi. We can catch you. So our phones have service. We assume that there's going to be wifi, like everywhere we go and when there isn't, it seems like a huge problem.Because there's free wifi everywhere. That means there's a network that you're connecting to. Who knows who else is on that network, right? When you go to the airport, who knows who else is on the network at the airport? Who knows if they're monitoring all the traffic that's going through computer, who knows if they compromise the router at the airport.That's a bigger problem than I think people realize like wifi, security. Even though you have like your crazy long password on your router and you keep it up to date all the t

SimpleLeadership Podcast
How to Implement Good Software Development Processes with Eric Elliott

SimpleLeadership Podcast

Play Episode Listen Later Mar 8, 2020 48:07


A management role in software development can be difficult to navigate. You need to keep a high-level perspective on projects while making sure they go smoothly. Eric Elliott, today’s guest on the show, believes that you need to implement coding quality practices such as test-driven development. In this episode, we talk about why software development processes such test-driven development makes an impact and why it’s important to remove bugs. We’ll also talk about how to train developers and keep them happy—and why it’s inherently important not to rush the process. Eric Elliott has been in software development for the better part of his life. He co-founded EricElliottJS.com and DevAnywhere.io, which aim to teach developers essential software development skills. He is also the author of the books, “Composing Software” and “Programming JavaScript Applications” He builds and advises development teams for crypto projects, and has contributed to software experiences for Adobe Systems, Zumba Fitness, The Wall Street Journal, ESPN, BBC, and top recording artists including Usher, Frank Ocean, Metallica, and many more.  Outline of This Episode [2:08] Eric’s background in software development [4:28] What’s happened in the last year? [6:17] Tangible benefits to reducing bugs on the front-end [9:34] How much time should be spent on fixing bugs? [11:43] What happens when you rush engineers? [13:35] What happens when a manager steps in [19:50] How to communicate with your leadership [25:11] What tangible things should you measure? [29:55] Top 3 things to do to improve quality of code [34:30]Measure pull requests and open bug tickets [40:49] Test-driven development (TDD) [43:50] Resources Eric recommends  What are the tangible benefits to reducing bugs? If you are able to reduce bugs on the front end, you spend less time fighting fires. According to Eric, “Fixing bugs is not work that’s delivering direct value to your customers—it’s rework”. Customers don’t look at your software and think being “bug-free” is a benefit. They just assume that it’s a given that there will be no bugs.  Secondly, Eric points out that you will lose customers if you produce buggy software. Struggling client retention and turnover means you’ll have to increase your marketing budget in order to attract new business.  It is the most expensive and time consuming part of producing software. But it is imperative to deliver a stellar product on the front end. Because, per Eric, “Every hour spent in code review saves 33 hours of maintenance”. The hardest part is understanding that this process takes time and cannot be rushed, but it is well worth it in the end.  What happens when you try to rush your engineers? Those in leadership positions often have to deal with pressure from higher-ups to rush a project or push a timeline. This is the worst thing that could happen, and you’ll start to see significant negative results of rushing your developers.  Eric points out that bugs will pile up, testing will get skipped, and communication will suffer. Your team will feel like they don’t have adequate time to mentor each other, and knowledge sharing is left behind. Productivity levels will plummet.  Even worse, your developers can reach the point of burnout—with effects that can be long-lasting. The Japanese struggle with a culture of over-working to the point that they have a coined term for people who die because of overworking—”Karoshi”. While this is an extreme example, it’s something you want to steer clear of. Pushing your team to rush will bring to fruition the opposite of what you intend.  What is your role as a manager/leader? Eric uses a manufacturing analogy to drive this point home: “ There's a floor manager who is usually perched up high above a factory floor so they can see everything happening on the factory floor. They can see where things are piling up. So on an assembly line work comes in one end of a line and goes out the other end of the line, but then all these different processes thrown in the middle that take different amounts of time to complete. Optimizing that process is the job of the floor manager”.  The moment a manager steps in and gets themselves involved in the work they lose perspective of the overall process. No one is doing quality control. The assembly line will start to have pile-ups with no one able to step in and smooth the process.  It’s a manager’s role to ensure the process is slow and smooth, but efficient. The key is proper communication—If you show your superiors that progress is being made on a regular basis, it eases their anxiety. If every part of your code includes code review and test-driven development (TDD) it is just another part of delivering software responsibly.  Improve the quality of your code with good software development practices Eric recommends using a non-predictive burndown chart (a graphical representation of work left to do versus time). A predictive chart can set unrealistic expectations for a project, which is a developer’s #1 complaint.  He also believes you need to track developer happiness and improve it when needed. Know what makes them happy or satisfied with their work. Developers deal with time pressure, unrealistic expectations, and problems they don’t know how to tackle on a daily basis. They need to be empowered and given permission to spend time on mentoring, learning, and quality control.  Happy developers perform their jobs up to 20% faster.  Secondly, you must implement test-driven development. In Eric’s experience, TDD is crucial to delivering a great product. Universally, the teams that test first work better. Eric researched studies on the topic and found that testing reduces bug density by 40-80%. You will always see the test fail before it passes, which allows you to debug and find improvements. It leads to continuous delivery, which keeps everyone happy.  What you should and shouldn’t measure Everyone has heard the phrase “What gets measured gets managed”, but it isn’t always in your best interest to measure everything. Eric shares his take on what NOT to measure as well as what you should track. Eric points out that you shouldn’t measure individual developers' number of closed tickets. Why? The developers closing the least amount of tickets are the ones with all the answers that everyone else comes to. They’re spreading their knowledge which will multiply the productivity of the organization.  You DO need to measure bug commit density instead of bugs per line of code. If you have a file with 51 commits and 14 are bug fixes, that’s a 20% bug commit density. You also need to look at recency of the rework. Doing these things allow you to see what is causing bugs now and allows you to fix what needs fixing. DO measure how many open pull requests there are. Your team needs to be able to have the time to do code review. It needs to be prioritized. It allows your teams to learn from each other and get everyone on the same page.  DO measure the number of open bug tickets. Bugs reproduce, and critical bugs will interrupt developers. When they're interrupted, it takes twice as long to complete the tasks they were working on—and they end up with more bugs. This comes full circle, back to the software development practice of test-driven development. This mitigates the number of bugs that will creep up and changes the cycle.  Eric delivers a lot of solid advice for developers and managers in this episode. Listen to the whole episode for all the important details.  Resources & People Mentioned Eric’s Blog: The Hardest Part of Being a Software Manager BOOK: Test Driven Development: By Example BOOK: The Phoenix Project BOOK: Turn the Ship Around! Eric’s last episode on Simple Leadership Karoshi: Death from overwork Culture Amp 15five Connect with Eric Elliott Eric on LinkedIn Eric on Twitter JS Cheerleader on Twitter BOOK: Programming JavaScript Applications BOOK: Composing Software Eric’s 1-day training https://ericelliottjs.com/ https://devanywhere.io/ Connect With Christian McCarrick and SimpleLeadership http://simpleleadership.io/ Christian on LinkedIn Christian on Twitter: @CMcCarrick Subscribe to SIMPLELEADERHIP onApple Podcasts, Google Podcasts, Spotify, Player FM, TuneIn, iHeart Radio

AGORACOM Small Cap CEO Interviews
American Creek Resources - Eric Sprott Is Shooting For A 10-20 MILLION Ounce Discovery

AGORACOM Small Cap CEO Interviews

Play Episode Listen Later Aug 18, 2019 25:59


30 days ago, American Creek Resources (AMK:TSXV) was well known only amongst investors that believe in the Golden Triangle of Northern B.C. Then, it all changed overnight when Eric Sprott stated the following on July 19, 2019 about the Company’s Treaty Creek project: “It’s drilling a monster play just like the GT Gold play … It’s in the perfect logistical place to develop it …. what we’re shooting for is to define a 10 or 20-million-ounce discovery, so you’re paying nothing for this discovery.” To add further fuel to the fire, the Company’s JV partner is Tudor Gold, whose CEO (Walter Storm) startup funded Osisko to a $4.5 BILLION market cap. Drill results were so good at the end of July that Tudor Gold brought in a second drill, while Eric Sprott personally invested $1,000,000 into AMK 8 days later. If 3rd party validation is important to you in the world of gold exploration, it doesn’t get better than having Eric Sprott and Walter Storm in your corner. Grab your favourite cold beverage and watch this interview with CEO Darren Blaney and Investor Relations officer Kelvin Burton …. the laughter and smiles on their faces are priceless.

Data Futurology - Data Science, Machine Learning and Artificial Intelligence From Industry Leaders
#56 Every Business is an AI Business with Dr. Eric Daimler – Serial Entrepreneur, Technology Executive, Investor and Policy Advisor

Data Futurology - Data Science, Machine Learning and Artificial Intelligence From Industry Leaders

Play Episode Listen Later Jun 18, 2019 64:28


Dr. Eric Daimler is an authority in Artificial Intelligence & Robotics with over 20 years of experience in the field as an entrepreneur, executive, investor, technologist, and policy advisor. Daimler has co-founded six technology companies that have done pioneering work in fields ranging from software systems to statistical arbitrage. Daimler is the author of the forthcoming book Every Business is an AI Business, a guidebook for entrepreneurs, engineers, policymakers, and citizens on how to understand—and benefit from—the unfolding revolution in AI & Robotics. A frequent speaker, lecturer, and commentator, he works to empower communities and citizens to leverage AI & Robotics. For a more sustainable, secure, and prosperous future. In this episode, Eric explains how he has a vivid memory of getting a computer at the age of nine. He loves the machine, and even at such a young age saw the freedom a computer allows. Early in his career, Eric knew he wanted to work with brilliant and motivated people. When he was in New York, he saw the Netscape browser and instantly recognized the world was going to change. This inspired him to get out and find opportunities on the west coast. Enjoy the show! We speak about: [02:10] How Eric started in the technology space [05:15] Moving from one career path to another [09:50] Eric’s most significant failure as an investor [13:30] Picking the timing [18:15] AI is larger than what currently exists [21:30] Embracing the technology behind AI [29:45] Hurdles for companies who are adopting AI [41:30] Reactions from people learning about AI [48:40] Shortage of truck drivers + how technology is making driving easier [54:00] AI in the medical field [61:30] Using a categorical approach Resources: Eric’s LinkedIn: https://www.linkedin.com/in/ericdaimler/ Eric’s Twitter: https://twitter.com/ead Website: http://conexus.ai/ Now you can support Data Futurology on Patreon! https://www.patreon.com/datafuturology Thank you to our sponsors: UNSW Master of Data Science Online: studyonline.unsw.edu.au Datasource Services: datasourceservices.com.au or email Will Howard on will@datasourceservices.com.au Fyrebox - Make Your Own Quiz! And as always, we appreciate your Reviews, Follows, Likes, Shares and Ratings. Thank you so much for listening. Enjoy the show! --- Send in a voice message: https://anchor.fm/datafuturology/message

Azure DevOps Podcast
Eric Fleming on Middle-of-the-Day Deployments - Episode 41

Azure DevOps Podcast

Play Episode Listen Later Jun 17, 2019 43:14


Today’s episode is all about recognizing middle-of-the-day deployments; how teams such as Netflix, Facebook, and even the Azure DevOps Product Team are doing them; and taking a look at how other teams can achieve that for themselves!   Jeffrey Palermo’s guest today is Eric Fleming, a Software Architect at Clear Measure. Eric leads an intense team, developing and operating a mission-critical software system in the financial sector. He lives in Alpharetta, Georgia, and is a host of the Function Junction Youtube Channel, which is all about Azure functions. He’s also written articles for MSDN Magazine and CODE Magazine.   In this episode, Eric takes Jeffrey through his journey of inheriting a monolithic software system and the major transformations he had to execute to get it where it is today; deploying in the middle of the day! He explains the key steps he took in breaking up the monolith, the development process, who was involved, what the structure and DevOps environments looked like, and all of the details you need to know if you’re finding yourself in a similar situation!   Topics of Discussion: [:52] How to get your hands on Jeffrey’s book, .NET DevOps for Azure. [2:04] About today’s episode and featured guest. [3:00] Jeffrey welcomes Eric to the podcast! [3:06] Eric begins the story of how he inherited a software system and the journey it took getting it to deploy in the middle of the day. [9:58] Fast forward to today, what does this software system look like now? [11:50] What does Eric attribute to his ability to handle a high-throughput in only four app servers? [15:52] Eric’s process for deploying the 50-sum processes that need to be deployed. [17:32] A word from Azure DevOps sponsor: Clear Measure. [17:59] Eric speaks about their Git Repositories. [19:25] Eric explains what the structure and DevOps environments of one of his applications looks like (that is a Windows service with its own Git Repository). [21:45] Who is involved whenever part of the system is being deployed? [25:37] Has there been development process differences during their monthly deployments/monolith time? [26:22] Now that they are shipping every day/whenever they need to, what has become of their sprints? And how do they get some features done in just a day and ready to deploy within days? What does this look like and how do they implement this pattern? [31:50] Do sprints even exist in this new world? [33:31] The major transformations that Eric had to execute to get to where he is today with the software system, and some of the first steps he took to breaking up the monolith. [36:27] Would Eric have been able to start breaking the monolith apart if he didn’t have automated tests? [38:47] Resources Eric recommends to listeners in a similar situation to where he was!   Mentioned in this Episode: Azure DevOps Clear Measure (Sponsor) — Reach out to Jeffrey @JeffreyPalermo on Twitter if you have a user group or conference and would like some free copies of .NET DevOps for Azure! .NET DevOps for Azure, by Jeffrey Palermo bit.ly/dotnetdevopsproject — Visit for an example of .Net DevOps for Azure Function Junction Youtube Channel MSDN Magazine CODE MagazineEric Flemming’s Twitter: @EFleming18 NServiceBus Particular SoftwareTeamCity Octopus Deploy Sumo Logic New Relic Accelerate: The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations, by Nicole Forsgren PhD, Jez Humble, and Gene Kim The DevOps Handbook: How to Create World-Class Agility, Reliability, and Security in Technology Organizations, by Gene Kim, Patrick Debois, John Willis, and Jez Humble The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win, by Gene Kim, Kevin Behr, and George Spafford   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

netflix security windows fleming devops azure reliability alpharetta deployments gene kim software architect azure devops john willis jez humble lean software helping your business win devops building george spafford resources eric technology organizations code magazine
Let's Talk About It With Taylor Nolan
EP24: Thriving through Grief

Let's Talk About It With Taylor Nolan

Play Episode Listen Later May 14, 2018 58:01


Suicide is not inevitable for anyone. By starting the conversation, providing support, and directing help, we can prevent suicides and save lives.  4 years ago, Eric Hodgdon lost his 15-year old daughter Zoi to suicide and since then he has been fighting for his family, all of Zoi’s friends and others to find their pathway back to better days – to become resilient and thrive in life as he is now.  RESOURCES Eric’s Story A Sherpa Named Zoi: How to Walk Through Grief and Live with Intention IAM Strong   Suicide Prevention Hotline 800-273-8255 BeStrong   

I Got Fired
04: What to expect when you call a lawyer? With Eric Bachman

I Got Fired

Play Episode Listen Later Sep 27, 2017 26:01


So you think you’ve got a case? Fantastic! Where do you start? For many, the process of finding a law firm for representation can be intimidating and confusing. Lawyers tend to speak their own lingo, and with a few simple tricks, you can pick it up too!      Today’s guest is Eric Bachman, an Employment Lawyer in the Washington area with experience in both the public and the private sector. Eric will share his experiences dealing with frustrated clients in regards to employment law. He will also share how firms sort through cases during intake in order to give you your best chances of being heard. Finding representation can feel like an uphill battle, but it doesn’t have to be! Give this episode a listen to learn even more!  Advice for those who are intimidated to call a law firm.  What to expect when you begin calling a law firm.  Troubleshooting common problems and misconceptions.  Digging through some of the “seemingly random” common questions law firms might ask.  Lawyers are getting limited info in intake calls.  Sorting through the common frustrations we face.    Resources Eric’s Blog https://www.glassceilingdiscriminationlawyer.com/   Zuckerman Law https://www.zuckermanlaw.com/  

Therapy Chat
48: What is Peaceful Parenting?

Therapy Chat

Play Episode Listen Later Sep 1, 2016 44:12


Welcome to Episode 48 of Therapy Chat! Today’s guest is Eric Greene, also known as “1 Awesome Dad”! Host Laura Reagan, LCSW-C and Eric discuss the random way they reconnected after growing up in the same community, even though neither of them lives there now. Eric talks about what he calls “peaceful parenting.” Eric explains the key to peaceful parenting, which is by definition non-violent – no hitting, spanking, smacking or popping, is to remain calm and connected with the child. Laura and Eric talk about some of the situations which can be challenging for parents and how to implement peaceful parenting when these issues come up. Eric describes how empathizing with your child and teaching them to express emotions can allow connection instead of disconnection when a child exhibits behavior that isn’t appropriate. Eric shares a painful experience which led him to commit to peaceful parenting when his son was born. He shares resources he recommends and how you can work with him for consultation. Enjoy!   Resources Eric mentioned in this episode:   Join Eric’s 1 Awesome Dad Facebook group here: https://www.facebook.com/1AwesomeDad/   Eric’s Peaceful Parenting Community is here: https://www.facebook.com/groups/PeacefulParentingCommunity/   Eric’s website: http://1AwesomeDad.com   Dr. Laura Markham’s book Peaceful Parents, Happy Kids on Amazon: https://www.amazon.com/Peaceful-Parent-Happy-Kids-Connecting/dp/0399160280 (this book is also available on Audible)   Dr. Shefali Tsabary’s books: The Conscious Parent on Amazon: https://www.amazon.com/Conscious-Parent-Transforming-Ourselves-Empowering/dp/1897238452/ref=sr_1_3?s=books&ie=UTF8&qid=1472775848&sr=1-3&keywords=shefali+tsabary The Awakened Family on Amazon: https://www.amazon.com/Awakened-Family-Revolution-Parenting/dp/0399563962/ref=pd_bxgy_14_img_2?ie=UTF8&psc=1&refRID=BGNE9TZ0A76PPME9M064 (both books also available on Audible)     Alfie Kohn’s book Unconditional Parenting on Amazon: https://www.amazon.com/Unconditional-Parenting-Moving-Rewards-Punishments/dp/0743487486/ref=sr_1_1?s=books&ie=UTF8&qid=1472776168&sr=1-1&keywords=unconditional+parenting (this book is also available on Audible)   Therapy Chat website: http://therapychatpodcast.com   This episode is sponsored by Audible. Get a free download and help out Therapy Chat when you start a 30 day trial of Audible using this link: http://www.audibletrial.com/TherapyChat   You can find all the books recommended by today’s guest on Audible.