Podcasts about what jon

In this time of accelerated change and complexity, companies and communities need change agents to help unlock collective wisdom – and they need it NOW. This new breed of leaders, coaches, experts, and guides are the ones that know how to design human interactions that create psychological safety, accelerate widespread learning, and bring out whole new possibilities in teams and communities. As the founder of the XCHANGE Approach, now used by hundreds of change agents globally, Jon Berghoff focuses on the art of question design, the science of engineering conversations, and the change that is possible at speed and scale using the XCHANGE Approach. When COVID hit, industry-leading companies and communities utilized XCHANGE (all remote & digital) to solve unprecedented problems, reimagine a new future, and create new ways of working together. This explosion of demand for online facilitation has driven XCHANGE revenues up 40% above 2019. As a former executive for Vitamix – where revenue grew by 400% in 4 years – and an adjunct teacher at Case Western Reserve University's globally ranked Weatherhead School of Management, Jon's refreshing approach combines scientific research and real experience for one of the most relevant conversations today. What you'll learn about in this episode: What Jon did not believe in before Covid The best way of unlocking wisdom in a room Why valuing the passing of information is going to go away The guiding principles for running an event How technology affects integrated experiences What happens if you don't ask good questions in business How Jon's customers influenced his business early on The difference between superficial questions and deep questions Resources: Website: https://xchangeapproach.com/ LinkedIn: https://www.linkedin.com/in/jonberghoff/ The Business of Connecting Jon Berghoff is the founder of the XCHANGE Approach. His company helps facilitate meaningful dialogue and change at an accelerated pace. Jon is a second time guest on the Intentional Greatness podcast, and Sue has seen his work firsthand in his virtual events. In this episode, Jon and Sue discuss how Jon was able to pivot in 2020 and shift his business to a hybrid model. Pivot Inducing Questions At the beginning of the pandemic, Jon found himself sitting in uncertainty like most of us. During a conversation, he was asked, “if Covid was not going away – what business would put your business out of business?” Jon explains why this question was so crucial to changing his business model. It's important to be able to pivot and adapt to changes. Jon shares how he pivoted during the pandemic, after hearing this one question. Redefining The Workplace Jon initially thought that his business could only be done through in-person live events. After the pandemic he realized that he needed to adapt. But, shifting an entire business model is difficult. The challenges of integrating a live and virtual audience are complex. During our conversation, Jon shares the importance of bringing out the same level of wisdom and energy in the room while navigating multiple audiences.

Today's guests on the Mitlin Money Mindset™ are Jon Ledecky co-owner of the New York Islanders and Len Potter part of the ownership group for the Seattle Kraken. Jon and Len have known each other for over 30 years and now are in the unique position of owning franchises that are part of the National Hockey League. Len and his team at the Kraken are in the process of putting together a team that will experience great success in the 2021-2022 season. While Jon and the New York Islanders are looking to return a rich tradition of winning to their franchise. Both are in the process of constructing new arenas and are passionate about the game of hockey and their local communities. Their respective franchises and arenas are so much more than just that, they're going to be pillars for the community. Listen in as Len and Jon share their passion for the game of hockey, the Peconic Hockey Foundation, their fans, and their communities. You will want to hear this episode if you are interested in... Jon & Len’s paths to becoming owners of NHL Franchises? [2:12] What was it that drew them to hockey? [4:01] How these teams are helping expand and grow the game of hockey? [6:38] Why is Peconic Hockey Foundation and having a rink on the East End important [12:10] What are your respective arenas going to have to serve their fan base? [17:51] Their favorite parts of their new arenas [24:15] The next steps for Len & Jon’s organizations [33:19] What do they see for the future of hockey and the growth of the game [40:55] What Len did today that put him in the right mindset for success? [46:32] What Jon did today that put him in the right mindset for success? [47:05] Resources & People Mentioned Donate to the Peconic Hockey Foundation Peconic Hockey Foundation Connect with Seattle Kraken and New York Islanders Their websites Seattle Kraken and New York Islanders On Instagram Seattle Kraken and New York Islanders On Twitter Seattle Kraken and New York Islanders On Linkedin Seattle Kraken and New York Islanders On Facebook Seattle Kraken and New York Islanders On YouTube Seattle Kraken and New York Islanders   Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site. Connect With Mitlin Financial podcast(at)MitlinFinancial.com - email us with your suggestions for topics or guests https://mitlinfinancial.com  Follow on Twitter Follow on Instagram Subscribe on Youtube Follow on Linkedin Follow on Facebook Subscribe to Mitlin Money Mindset™ on  Apple Podcasts, Spotify, Google Podcasts

Jon Acuff worked with a researcher and asked 10,000 people if they struggled with overthinking. 99.5% of those candidates said yes. Now…. what if we could tap into our overthinking and overcome it to achieve great things?  QUICK REMINDER: Doors to our http://youpreneur.com/incubator (Youpreneur Incubator) Coaching & Mastermind are open! If you’re interested in being coached by myself, other experts and masterminding throughout the year with incredible entrepreneurs, like you, who are on the same journey, just http://youpreneur.com/incubator (click here) for more information and to secure your place!                In this episode, Chris invites Jon Acuff back onto the show to discuss his stand-up comedy experience and his brand new book, Soundtracks. Tune in to listen to how Jon has shifted his focus in the past year amidst the pandemic and why every entrepreneur should be tapping into their overthinking and learning how to overcome it!  Episode Timestamps: [06:38] - Using humor to communicate difficult truths [16:15] - What Jon has changed during the past year [22:21] - Jon’s new book, Soundtracks [25:25] - Tapping into your overthinking [26:21] - Being prepared always leads to an action  Essential Learning Points From This Episode: How the pandemic made Jon shift his focus Why Jon’s book is about taking new actions that will lead to new results Being prepared will always lead to seeing results Overcoming your overthinking Important Links & Mentions From This Episode: https://amzn.to/3tUJZOA (Pick Up a Copy of Jon’s New Book: Soundtracks! ) https://acuff.me/ (Check Out Jon’s Website) https://youpreneur.com/unleashing-the-power-of-hitting-the-finish-line-with-jon-acuff/ (Unleashing the Power of Hitting the Finish Line with Jon, Episode 238) https://www.youpreneur.com/incubator (Join the 2021 Youpreneur Incubator Coaching & Mastermind) http://youpreneurhub.com (Join the Profitable Personal Brand Entrepreneurs Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube Channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap)   Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating) for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

In this episode, host Nalin talks with Jon Caspian, from Jon Caspian Media, about everything related to video production for crowdfunding. He tells us about the most important parts when creating visual assets, how he does storyboarding, and how he has managed to pivot his business model after 2020. Don’t miss out!  We discuss: [01:29]: Jon tells us how he went from being a cruise ship performer to a video producer by chance. How he learned from another professional photographer. And how he eventually decided to start as an entrepreneur video producer by himself. [04:59]: The most important part to start creating a promo video is to have the assets close-to-perfect to be able to show people the idea behind the design and gameplay experience.  [12:05]: How Jon does A/B testing for his videos and what he takes into account to know what might work and convert best. [17:36]: There’s no cookie-cutter solution or setup for every promo video for a game. It depends on what your game is about, your assets, and overall on listening to what would speak faster and better to your audience.  [24:00]: How Jon does storyboarding and some tips you can take too. [29:25]: Why taking the right amount of time to reach out and create videos and visual assets is crucial for success.  [33:38]: Jon talks about some of his all-time favorite Kickstarter videos. [36:07]: What Jon is working on now and how you can get in touch with him. [38:08]: How Jon has pivoted his business model after 2020, and what’s coming up in 2021. Thanks for listening to the Board Game Marketing Podcast Jon Caspian Website: https://joncaspian.com/ Jon Caspian Media on Facebook: https://www.facebook.com/joncaspianmedia   Jon Caspian Media on Instagram: https://www.instagram.com/joncaspian/?hl=en   For more information on how to market your game, be sure to check out the Meeple Marketing Blog.

This is part 2 of my conversation with Jon Glassberg. We talked about flexibility training, how Jon uses the MoonBoard and why he thinks it is such a useful tool, why how he structures a six-week training block, an example training day, the value of training with a partner, favorite Louder Than Eleven films, and foreign haircuts.  Support on Patreon:   patreon.com/thenuggetclimbing   Show Notes:   http://thenuggetclimbing.com/episodes/jon-glassberg-part-2  Nuggets:  4:34 – Flexibility training, and the pain cave  10:34 – Jon’s improvement in the spits  13:30 – Why splits training probably isn’t that important, and practicing climbing in a small box  14:56 – The distinction between training vs. just bouldering in the gym, and the value of the training boards (MoonBoard, Tension, etc)  16:11 – Jon’s MoonBoard training, and the “Top 10 climbs in a day” system  21:20 – How MoonBoard gains transfer to outdoor bouldering, and learning to execute  22:46 – How Jon structures his training week  27:36 – An example training day, mock comps, and climbing with a weight vest  31:40 – Indoor projecting days, and how Jon structures a six-week training block, and resting  34:24 – Some of the testing Jon did with Steve Maisch  37:14 – Building up your training capacity, why it’s ok to suck some days, and seeing improvement after resting at the end of a training block  39:21 – Budgeting a week to relearn how to climb after getting strong  40:32 – How Jon’s six-week training blocks fit into a year, and the value of a training partner  42:58 – Forced time off, maintaining finger strength, and warming up with a hangboard in addition to climbing  46:14 – Skin  47:38 – Jon’s guidelines for warmup up  50:20 – More about one-arm max hangs, how to progress the load, and where to start out  54:54 – “Don’t go into training half-assed”  55:45 – Hangboard repeaters, and how Jon structures a six-week block  1:00:29 – Feeling like a boxer, and going to the gym to win  1:02:19 – Jon’s thoughts on MoondBoard vs. Tension Board vs. Kilter Board vs. Beastmaker Board  1:04:11 – Jon’s recommendations for my Hueco “training” trip  1:07:39 – Project shopping, the relativity of grades, and the value of throwing yourself at something hard  1:10:33 – Sean Rabatou and the value of projecting with other people  1:12:59 – How Jon’s climbing schedule has changed over the years, and needing more rest days  1:15:02 – FA of ‘King’s Landing’  1:16:26 – Good food and haircuts  1:17:26 – ‘The Abyss’ film  1:18:23 – Recent and upcoming films from LT11  1:20:01 – Gratitude for family and friends  1:20:48 – What Jon hopes to accomplish with LT11, and with his own climbing  

Everything we do here at The ONE Thing is about time. Specifically, helping you better invest your time so you can achieve extraordinary results.When you invest your money, you have an expectation of gaining a return on that investment. While this is a widely known expectation, most people don’t hold their time to the same standard. As we talk about living an extraordinary life, a lot of it comes down to not living a life of regret  — and one of the most common regrets we hear is that people spent too much time at work, at the expense of investing their time with the people they love.What would it look like if you put your family first? If you made your family your ONE Thing, and made your business come after? That’s what Jon Vroman did. He woke up every morning saying he was going to be the best dad in the world, but he realized his calendar wasn’t saying the same thing. Find out what it looked like to go on the journey to becoming a family man with a business and not a businessman with a family.Your core values can help point you in the right direction. If you want to learn more about The ONE Thing Core Values Deck, visit the1thing.com/corevalues.In this episode, you will learn...[03:39] What Jon’s journey to begin the Front Row Dad movement was like[11:02] The decisions Jon made to shifting his life to family first[13:48] What it means to be a Front Row Dad[19:42] Balancing time with family and financial support[24:00] What’s making the biggest impact in his family[34:08] The ONE Thing to focus on your prioritiesLinks & Tools From This Episodefrontrowdads.comfrontrowdads.com/podcast--How do you start up when the world is upside down?Sit Down Startup is a new weekly podcast from Zendesk. The Startups team brings together entrepreneurs, founders, and CEOs to discuss the latest business challenges and how to put customer experience at the heart of success. Hear from people who understand unpredictability in a coffee shop-style conversation.Catch weekly episodes on Apple, Google, and Spotify.--Do you run a small business?Small business owners wear a lot of hats. Some of those hats feel incredible to wear. However, filing taxes and running payroll... well, for most of us, they don’t feel great and they’re not our ONE thing. That’s where Gusto comes in to help you make payroll, taxes, and HR easy. So ask yourself, it time to take off some of your hats?You can get three FREE months when you run your first payroll at Gusto.com/ONE.

It’s episode 7 of MarketEd NOT Live season three and we are crossing the pond (virtually) to speak to the wonderful Jon Burkhart, the award-winning keynote speaker and content strategist. He’s best known as the co-author of Newsjacking: The Urgent Genius of Real Time Advertising.  Jon is also the founder of TBC Global where he employs his Constant Curiosity Strategic Framework, and that’s what episode seven is all about, curiosity and creativity. Jon and Paul will discuss all things curious and questionable, moving forward creatively and fearlessly to ensure we can make ourselves think differently as marketers to get the best results we can.    What you will learn...  Why Jon is big in the Balkans  How Jon is finding the world of virtual conferences as an MC  What Jon means by firecracker curiosity and why we need it  Why you always start with ‘what if’?  Why it is important to revisit how you work and what you offer  The importance of company culture  Why you need to work out your internal culture first  Why consumers buy from brands they trust and brands that stand for something  Why it is important to adapt to changes quickly, curiously and authentically  The four curious characters  How to sell your ideas to senior leaders  What the Q.U.I.E.T acronym stands for?  The importance of urgency  Resources mentioned in this episode...  https://www.wolves.co.uk/ (Wolverhampton Wanderers)  https://www.tiktok.com/@nba (NBA TikTok)  https://www.instagram.com/NBA/ (NBA Instagram)  https://www.amazon.co.uk/Newsjacking-Urgent-Genius-Real-Time-Advertising/dp/0500516723 (Newsjacking: The Urgent Genius of Real Time Advertising)  https://jon-burkhart.squarespace.com/keynote-speaker-cv/ (TBC Global Consultancy Agency)  https://conorneill.com/2018/04/21/understanding-personality-the-12-jungian-archetypes/ (Carl Jung: Seeker, Healer, Lover)  https://businessesgrow.com/ (Mark Schaeffer)   If you want to contact Jon, the best place to get a hold of him is through his social channels. Send him a message on https://twitter.com/jonburkhart (Twitter), https://www.linkedin.com/in/jonburkhart/ (LinkedIn) and https://www.instagram.com/jonburkharttbc/ (Instagram). Send him a message and have a chat about how to be more curious, more creative and just an all-round better marketer. 

Welcome to the latest PRmoment Podcast. This week I’m talking to ex Golin CEO Jon Hughes. These days Jon describes himself as a Senior advisor specialising in technology and corporate communications.Jon’s been looking at how technology is likely to change the shape of PR and communications businesses over the medium term and he’s giving us an insight into these ideas today.Here is the link where PRmoment Podcast sponsors can get the reader off of 20% off the first month off Propel Software.2.00 mins What Jon has been up to since he left Golin?3.20 mins Why does Jon believe PR firms are behind their marcomms peers in their use of technology?4.00 mins Why the PR sector has now got a hunger for speed.4.56 mins How the pandemic has brought an explosion of data that is available for marketers - ”every digital breadcrumb is available for analysis.”6.40 mins “Marketing is way ahead of PR in terms of using technology and automation” 8.25 mins “There are 2 big buckets for technology (use in PR) integration and agility.”10 mins CMOs role within businesses are changing and that will have implications for PR people10.45 mins Large brands have invested heavily in CRM systems and they are using these for paid and owned media - Jon predicts they will need to use these expensive pieces of marcoms software for earned media as well.11.17 mins According to Gartner 26% of marketing budgets are now spent on martech and 58% of the martech stack is left unused.12.20 mins To what extent is martech technology useful for automating large amounts of PR practice?13.41 mins Why data and insight is “creating a growing rift between clients and brands and some agencies where clients feel their agencies are no longer keeping pace with them.”15.40 mins Post pandemic agencies need to “re-look at what they do, there’s no point trying to automate what you did in the offline world - it’s a new environment now.”20 mins Why the media database business model has been blown apart.22.45 mins More integration is coming both for agencies and in-house teams - CMOs are increasingly going to want a “single view.”24 mins How Jon sees the PR tech market developing25 mins There are around 8000 martech solutions, and less than 1% of which relate to public relations26.41 mins Why prediction of media trends tech is an interesting area for PR, “because that has always been public relations’ achilles heel.” 28.10 mins Why the visualisation of data is an important area for PR tech.29 mins Why a lot of the best technology for PR is not PR tech.32 mins “There is no one software vendor that does it all, they may do part of it really well and you then supplement with..point solutions” to build your PR Stack.33 mins “Your PR stack needs to automate and integrate everything you so”, whether your agency or client side.34 mins “What you do with the data, how you bring the data together, how you cross reference it... that is the magic, that is the opportunity, that is the value.”35 mins A warning from Jon for agencies thinking of developing their own tools “The fact of the matter is that agencies are usually pretty awful at developing their own technology”38 mins Agencies need to think about how they can integrate their PR software into martech like marketo and Hubspot.

My guest today is Joseph Henrich, a professor at Harvard and an expert on the evolution of human cooperation and culture. I am a big fan of his book, "The Secret of Our Success" and he just published a new one called the Weirdest People in the World about people who fall under the acronym WEIRD: Western, Educated, Industrialized, Rich, and Democratic. Through his research, he explains culture's role in evolution. He shows how evolutionary theory can help us learn, innovate, and share knowledge. We begin this episode by talking about the role big Gods play in cultural evolution. Then we talk about the time Joe spent living with small-scale societies in rural Peru and Fiji. He talks about how he learns the language, plans the trips, and assimilates into societies so he can study them. Towards the end of the podcast, we talk about what economists can learn from anthropologists and the evolution of attraction. My favorite part of the conversation was learning about the tradeoffs between having an open or closed society, and how those factors contribute to innovation. Please enjoy my conversation with Joseph Henrich. ____________________________ Show Notes 2:06 - How the role of God has evolved over time and why bigger and bigger Gods have become the norm. 4:50 - Why acting as a third party for people made Gods culturally and socially so much more important. 8:36 - Marriage across cultures and religions and why they diverge sometimes wildly from what Western culture considers "normal". 13:44 - Why many religious restrictions that created the Western norm of a nuclear family also set up the stage for heightened individualism. 16:58 - How and why social safety nets transitioned from kin-based institutions to the states and governments. 18:46 - What surprising similarities and differences Joe saw between Americans and the Machiguenga of the Peruvian Amazon. 22:22 - The role of humor in enforcing social norms, why Joe thinks it is absolutely universal, and the other universal ways trust is built-in communities. 28:35 - How narcotics and psychedelics are utilized in different cultures and the way their roles differ. 31:20 - Why cultural imitation does not always yield positive outcomes. 33:11 - How the introduction of agriculture changed family relationships and culture. 39:36 - The biggest takeaways Joe got from Guns, Germs, and Steel. 43:28 - Why Joe believes that religion is innate in human beings. 50:31 - The possible implications of losing rituals that for millennia have brought families and clans closer together. 52:24 - What the clock and a universal time have done to human psychology. 1:01:16 - What the collective brain is and why it is so prevalent throughout creative booms in history. 1:04:55 - How the proliferation of information helps and hurts creativity, and why the internet hasn't had the impact people thought it would. 1:08:26 - How information is affected by biases and manipulation and why humans are so susceptible to them. 1:11:39 - How the technology, institutions, and tools we use affect the way that we think. 1:15:12 - Why learning disabilities should not be looked at as purely negative and the benefits that cognitive diversity brings to humanity. 1:19:00 - The way gossip in a society helps define the collective philosophy of its people. 1:21:07 - How imitative education is currently at its peak and what doors it opens for people around the world. 1:24:36 - Why rituals and multiple gods were so common in the past and are so uncommon now. 1:28:40 - How Jon would alter the current research practices in the social sciences on "WEIRD" people and why. 1:31:39 - Why certain assumptions about humans are actually specific to a region or population, and why they don't represent humanity as a whole. 1:35:10 - Why the top-down lecture model is not serving education as well as it should, and why it shouldn't be replaced completely by Youtube. 1:39:20 - The selective physical and cultural evolution of certain populations and why it happens the way it does. 1:42:12 - What Jon finds to be the most interesting elements of culture to study and why. 1:45:33 - Why Jon's aerospace engineering degree is so valuable in his anthropology career. 1:47:41 - The problem with focusing solely on models in research and studies. 1:53:20 - Why humanity seems to be stagnating in intelligence but rocketing upward in cultural development.

Vigor Life Podcast · EP119: A Masterclass On Building A Profitable & Sustainable Online Coaching Business w/ Jon Goodman Jonathan Goodman is the creator of the Personal Trainer Development Center. Since 2011, he has supported fitness professionals by publishing over a million words, growing some of the largest online communities, publishing several books and establishing the first-ever certification for online trainers, the Online Trainer Academy. He's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Muscle & Fitness and Inc. – to name a few. Originally from Toronto, Canada, Jon spends his winters exploring the World with his wife and son. Jon and I dive deep into the foundational principles of what it takes to build a successful business and then pivot to get specifically into building and online coaching brand that is profitable, sustainable and stands the test of time. If you’re a coach looking to build an online business (or ANY type of business in the fitness space) then this is a MUST listen to episode. Let's go. IN THIS EPISODE YOU’LL LEARN What’s going to happen with most coaches in the industry when it comes to the future of in person and online training. Everything works, from blogs, podcasts, Instagram, YouTube, etc. but here is what you MUST follow to succeed on any platform. Jon breaks down exactly what he would do if he started on a social platform to succeed and also make money. The reason why Jon never did podcasts but is now starting his own – and the most powerful reasons to do one. The process of building a specific skillset that will help you position yourself, generate leads, make sales and build a real business. Lessons about not launching too early with a sub-par product (a big mistake many people make). Why you don’t need to stress about missing out on new platforms that could “blow up.” We discuss what you really need to focus on. The reason you shouldn’t start with paid advertising and how to make your first sales and build “the machine.” The 5/1/60 Principle that will help you create a compelling offer to get your first clients. The exact steps to get your first 5 clients online—even if you don’t have a big social media following—and be able to get you started with online coaching. The truth about building an online coaching businesses fast and keeping it sustainable. Picking lower price point membership sites vs. high end coaching – what works and what you certainly shouldn’t do. Jon and I break it down in detail. The lessons from a friend and mentor who built one of the biggest niche programs and sold it for over a 100+ million to the Golf Channel. Why Jon has written 11 books and where the real value comes in from. What is possible for an online coach when it comes to serving clients and providing a great service (how many clients, price points, automation, hybrid models). Jon is building an online fitness company and breaks down exactly how they will do it step-by-step, from launch, hiring break down, organization, marketing… (steal this!) What Jon recommends to gym owners when it comes to growth and also adding online coaching possibilities. Why do we run away from the things that are different even though they’re better for us, and how to change it (stemming from an example Jon gives on an opportunity missed by a big chain gym in Canada). As a fitness professional you’re going to come out of COVID in one of two ways. Learn them. The power of being great on camera and whether you can be successful without it. And much more.   LINKS AND RESOURCES Jon Goodman Instagram: https://www.instagram.com/jonathan_goodman101/ The Personal Trainer Development Center: https://www.theptdc.com/ Online Trainer Academy: https://www.theptdc.com/online-trainer-academy-certification-c?utm_expid=.0kYl7KMnRuawga9mWgeQLg.1&utm_referrer=https%3A%2F%2Fwww.google.com%2F

Want to help us grow the show? Leave us a Rating and Review!We talk with Toni about her transition from fitness teacher to marketing professor, and her new consulting career:Early Life and Career- Toni grew up bouncing between locations, attending as many as eight schools in one year before finally settling down for her final two years of high school- How having a success in cheerleading expanded her belief in what she was able to do generally- The role her stepmother played in cultivating Toni's desire to be educated- Why she never felt good enough to because she didn't have her bachelor's degree, despite constantly taking courses, earning 23 certifications in various fields, and teaching fitness classes at the university level- How she eventually went back to Central Washington University the same year her daughter entered the school!- How her success at university challenged her to Go Be More and to dedicate herself to bigger issues like workplace diversity and organizational developmentToni's Transition to Teaching and Consulting- Toni's experience with age discrimination and her inability to get a job after obtaining her Master's degree- How she came to appreciate the freedom she had teaching and decided to stay in that profession- How her small side projects helping friends made her realize she was good at consulting and providing key advice to people- The idea of creating opportunities versus achieving specific goals- Toni's definition and approach to networking, and why she's rarely focused on selling to people in her network- What Jon loves about Toni's approach to business- The difference between knowing and teaching something and actually doing it- How she discovered her superpower is taking complex concepts and breaking them down into actionable, understandable steps, with a demonstration of how to do it with a mind map- The importance of coaches, mentors, advisors and consultants, and the inspiration she received from a professor to venture out and do consultingToni's Recent Career Transition- The struggles she encountered doing work she didn't enjoy, and the realization that her expertise is primarily in engagement (she is an engagement ninja!)- How she decided on Instagram to be her platform, how she took a course to get up to speed, and how it still took her six months to really get her feet firmly planted- How a follower from Lagos, Nigeria convinced her to join a support group for women that inspired her to just go try things and fail, which she then shared with her audience and slowly grew her audience- Why she can't with integrity hold information back from her audience, and why her fears that people would steal it or devalue it didn't come about- The pivot she is making to support academic and professional businesses with their social media engagement, yet building tiers to support entrepreneurs with group coaching and individuals/businesses with personalized consulting services- The three areas every business needs to be engaging: with competitors, potential partners, and potential customers, and what goes into truly engaging in a client's voice- And, as always, what the words Go Be More mean to herIf you liked this episode, check out our interviews with Kristina Audencial and Kara Goucher.And, you can now get these show notes sent directly to your email. Sign up here!Recorded August 5, 2020.References:Kat Coroy (Instagram course) - website, instagramConsulting by Toni - websiteToni's Badass Business Builder Societé (enrollment opens in September) - websiteHustle and Flowchart podcast - websiteGuest:Toni Semanskee - @consultingbytoniHosts:Bryan Green - @sendaibry, Go Be More BlogJon Rankin - @chasejonrankin, Go Be MoreLinks:Leave us a Rating and Review!Go Be More websiteGo Be More YouTube ChannelFeedbackSubscribe on your favorite player:Simplecast

Necessity is the mother of invention, especially when you’ve found an incredible solution to that thing you’ve been struggling with for years - you just can’t help spreading the love to others to motivate and keep them on track.  Jon Hart started Keto Bars just to get what he was missing from “typical” mass-produced keto products. Soon enough, he set his sights on filling that same need for others with similar struggles, and the company was born. Although there have been ups and downs, Keto Bars has continued to stick to their high standards and create products that support a committed, sustainable keto lifestyle.   On this episode of More with Mandy, Jon and Mandy discuss how Jon’s personal journey led to the birth (and success) of the Keto Bars company, the benefits of a consistent keto lifestyle outside of just the weight loss, and how Keto Bars is doing things differently to keep their customers healthier and happier in the long-term. Join the conversation for an inspiring inside look at some of the best keto products on the market.  You’ll Learn   Why mistakes are okay at the start of your keto path or your business, and how sticking to the basics can help you through both How the first small victories of your new lifestyle will get you addicted to moving forward and keep you motivated What Jon had to learn about food safety in order to get Keto Bars off the ground without sacrificing quality  And much more! Favorite Quote “It's scary to put yourself out there. It's embarrassing. It's gonna be a long painful journey and you know that it's gonna be really hard. And I think the biggest thing that I've taken away is that now I know a lot more about the diet and I know more how to have success here. So, I think my biggest value is just the knowledge and the confidence that I can do it. I've done it before; I can do it again.”  - Jon Hart  Connect with Jon   Instagram  Twitter Facebook  YouTube Keto Bar Brand on Instagram #theoriginalketobars  Order Keto Bars and use promo code KISSKETO for 10% OFF any order! How to get involved The More with Mandy Show is your smorgasbord of advice on low carb/keto nutrition, simple mindset hacks and motivational stories that will inspire you to challenge the status quo, overcome to become and get MORE out of life.  Follow me on Facebook and Instagram, text me at 6103457014, and use the code #down15 for a copy of my e-book on how I lost 15lbs with no restrictive diet plan. Loved this episode? Visit us on Apple Podcasts, subscribe and leave a review. Your feedback means the world, and we would love it if you'd help us spread the word!

Jon Snodgrass, singer  and writer of songs, was born and raised in St. Joseph, Missouri, and later settled in Fort Collins, Colorado, before forming Armchair Martian in the early ‘90s. In 1996, he started recording songs with ALL singer Chad Price under the moniker Drag The River. Since then, he has continued putting out music with both bands, as a solo artist, and as a member of Scorpios. The last decade has seen many solo albums, eps and tours.  Snodgrass has toured North America and Europe endlessly.  Jon's debut full length "Tace" due out October 9 on A-F Records and Hometown Caravan. Available right now for pre-sale. And listen to the first single, Renaissance Man now on  SPOTIFY APPLE MUSIC or YOUTUBE   We cover some ground with this one. In this episode: -What Jon has been doing during the new Covid era.  -Some of the stories behind the songs on his new album, TACE -Jon is a massive Colorado Rockies Fan. Wrote them a song -Writing songs and jingles in 5 mins or less in real time -A new Podcast Intro Theme Song? -The slug song - (a slug song?) -Jon sings and he plays guitar and Mike enjoys the experience -Simple business advice for independant artists of all kinds -Drag the River and Tumbledown stories -and more fun!   Follow Jon online: Jon Snodgrass Website  Jon Snodgrass Instagram  Jon Snodgrass Twitter Jon Snodgrass Facebook   Have you subscribed to the pod?  Big Thanks to RØDE MICS  --------------------------------------------------- Fever Dream by MXPX out NOW! LIFE IN QUARANTINE - THE COLLECTION HOMEWARD BOUND! I know you've got a lot of worries…There’s a new MXPX song out now!! Listen / Watch here: https://smarturl.it/mxpxworries TEXT LIST - Join our Text list by texting MXPX to 31996  Life in Quarantine merch still available at www.mxpx.com MUSIC -LISTENER CHALLENGE- Listen to MXPX Self Titled Deluxe Album at least once a day. Use hashtag #mxpx or #mxpxsuperchallenge The MXPX Super Challenge Playlist Big link to everything MXPX BAND LINK  MXPX - Self Titled Deluxe Edition  Mike Herrera - Moment's Like These: TX Mike Herrera - Superman - LISTEN HERE!  I now have an Artist Series Music Man Stingray from Ernie Ball! You can order straight from the shop on the Music Man website.  A portion of proceeds goes to MusicCares!  MIKE HERRERA SIGNATURE SERIES BASS If you like the podcast- Subscribe, rate and review on Apple. Support what I do at MXPX.com  Leave a message with your question on the new Mike Herrera Podcast voicemail. (some will be aired on future episodes of the podcast) 360-830-6660 (US number) 3 min limit per message. Tip-Write your question down and read it. Will be more clear. ;)  www.mxpx.com for all things follow @MikeHerreraTD on Instagram or Twitter follow @mxpxpx on Instagram and @mxpx on Twitter  Thanks to Bob McKnight! Producing / Editing and sometimes more done by Bob McKnight @bobandkatieshow  Listen to the new album on Spotify, Apple Music, or wherever you stream your tunes! Thanks to RØDE MICS  Shop at Merch Arsenal

Jon Soohoo is the head team photographer for the Los Angeles Dodgers and has been photographing important moments in sports for more than 35 years and his photo of Kobe Bryant was used as the cover of ESPN’s memorial issue. In This Episode You'll Learn: When Jon SooHoo knew photography was going to play an important roll in his life One of the best lessons Jon learned while shooting under legendary sports photographer Andy Bernstein What the head photographer of the Los Angeles Dodgers is responsible for shooting and covering How many team photographers shoot a Dodgers game How personally Jon SooHoo takes team losses Whether or not he documents team losses How Jon SooHoo prepared to shoot the LA Dodgers world series game If Jon would get a world series ring if the Dodgers Won the World Series How to prepare for big moments during a game How many photos Jon SooHoo takes in an average game What it takes for a photo to stand out If player superstitions rub off on him as the photographer The one thing Jon would tell a new team photo intern before they took the field How Jon’s day starts when he arrives at the stadium What Jon gets asked most by Dodger fans Resources: LA Dodgers Photographer Jon SooHoo on Twitter Jon SooHoo on Instagram Los Angeles Dodgers Insider with photos posted after each game Sports Shooter Academy

This week we talk about how and why the Snyder Cut is finally happening, and have an in-depth and authentic discussion about our love of Star Wars and the impact it has had in our lives. 00:00 - Intro 00:58 - Snyder Cut Confirmed for Next Year 16:42 - Talking About Star Wars with Chris. Potential Projects and Its Impact Throughout Our Lives and on Pop Culture. 1:14:09 - What Chris is Watching 1:15:58 - What Jon is Watching

This week, we talk about Amazon potentially buying the bankrupt AMC movie theater chain, and how the Unreal Engine 5 is being incorporated with modern gaming and other content. Cold Open - Five of Fives Round 2! 11:55 - Intro 13:01 - Amazon Rumored to Buy Out AMC Theaters 32:24 - Unreal Engine 5 and the PS5 54:09 - What Jon is Watching 55:40 - What Chris is Watching

WE'RE BACK! This week we're talking about Taika Waititi getting his own Star Wars movie, casting the live-action Hercules movie with the Russo Brothers as producers, and introducing a new segment called Five of Fives! Time codes below: Cold Open - Covid-19 Talk 6:00 - Intro 7:18 - Our New Segment: Five of Fives! 24:19 - Taika Waititi Gets a Star Wars Movie 38:00 - Fan Casting the Live-Action Hercules Movie 1:02:09 - What Chris is Watching 1:04:14 - What Jon is Watching

Jon Gordon, an author of 20 books, speaker, and consultant, comes on the show today. His clients include Los Angeles Dodgers, Miami Heat, and Publix. Over his career, he has used books for his business marketing. Books have also been a big driver for clients and businesses. He always knew he wanted to be a writer and a speaker. However, he had a very negative mindset. Until one day, when his wife told him to change his mindset or their relationship was finished. Jon researched ways to be more positive and began his journey of writing with a newsletter, “A Weekly Positive Tip,” with five subscribers, all of which were his family and friends. A publisher came across Jon’s weekly newsletter and reached out to him to write a book. His first book, “101 Ways to Get Addicted to Positive Energy,” was tip-driven and did not go well. Another publisher brought him to the Today Show, and his second book, “The Ten Minute Energy Solution.” His career started to slump, then one day, while walking and praying, he came up with the idea for his next book, “The Energy Bus.” Writing this book in three and a half weeks, his book was rejected by 30 publishers. This is the book that started Jon’s career. Jon’s advice is to continue to do the work, continue to write, and eventually, you’ll find your voice. He discovered his voice when at a book signing with the author of Marley and Me, he realized he wanted to try and write a story. Jon explains how the characters took on a voice of their own while he was writing his book. Listen in to find out Jon’s trigger point for the Energy Bus to take off, when and how Jon gets his best ideas for books, and the types of positive impacts made when you author several books. Learn why you shouldn’t write to make money, why speaking and consulting assist you with book writing ideas, and why you should think about additional sources of revenue when writing your book. Show Notes [01:53] Jon remembers his first book and what spurred his motivation to write his first book. [05:00] He comes up with the idea for the book, “The Energy Bus”. [06:42] How Jon found his voice with his books and realized he needed to make a shift in his genre. [08:13] What Jon put in place to get the The Energy Bus written in under one month. [10:02] The differences between writing a story and his first two book genres. [12:48] How his business came from writing his book.  [15:32] Jon’s favorite book that he has published and why this book is his favorite. [17:52] Was there a correlation between The Energy Bus sales and previous books? [20:10] Why he thinks his book The Energy Bus sells so well. [20:22] Jon doesn’t write just to write, he writes because he loves to write and what he is meant to share. [24:12] Do what you are called to write is Jon’s message to other writers.  [26:26] How Jon and Chad Morris became a team from Chad’s training camp. [30:33] Chad’s training camp videos and Chandler’s take on the videos. [34:24] The power of writing and why more people don’t become authors. [37:48] While writing, think of an additional source of revenue such as a playbook. [40:12] What happened to Jon’s business when COVID hit. [43:35] The effects of Jon’s books on other leaders in business. Links and Resources Self-publishingschool.com Spsfreetraining.com Circle of Profit Recorder Plus Rev Find Jon’s books here About Jon Gordon Jon Gordon on Twitter Jon Gordon on LinkedIn

#95: Recession is HERE! How to *Be Ready* with Recession Expert Jon Slain SHOW HIGHLIGHTS: 1:00 "Deep Work" by Cal Newport - how Jon unplugs to actually "think" 07:15 Cedars providing donated meals to healthcare workers around Chicago 15:20 What Jon learned speaking to people from 2008 crisis that made out big 26:00 Why very few people on unemployment won't be going back to work anytime soon 43:00 VR headsets; VR conferences; VR personal training - lots is here to stay 49:50 Why Jon thinks we will NOT go back to normal as fast as China has 58:00 Jon's 20 question survey to check how well you're positioned for the next recession Jon Slain - connect on social: https://www.facebook.com/RockTheRecession/ https://www.linkedin.com/company/rock-the-recession/ https://www.youtube.com/channel/UCkAKdWaeESrylXXpQCD6DPQ https://twitter.com/RockRecession https://www.instagram.com/rocktherecession/ --- Support this podcast: https://anchor.fm/business-news-and-other-sheet/support

This week we talk about Christian Bale being confirmed as the villain of Thor 4, the James Bond delay due to Covid-19, and our pitches to introduce new genres into the Star Wars Universe. Time codes below! Cold Open - James Bond Postponed Until November 6:58 - Intro 7:54 - Christian Bale Confirmed to be Villain of Thor 4 17:45 - Pitching New Genres in the Star Wars Universe 20:33 - Jon’s Genre Pitch 23:23 - Chris’s Genre Pitch 31:08 - Are We in a Renaissance of Horror Films? 33:40 - What Jon is Watching 35:06 - What Chris is Watching

Join us this week as we talk about the affect Covid-19 has had on the entertainment industry so far, and the direction we think they're taking Indiana Jones in now that James Mangold is in talks to direct. Cold Open - Ben Stiller in Fast 9? 4:45 - Intro. 5:50 - Coronavirus Affecting the Entertainment Industry. 24:21 - James Mangold in Talks to Direct the Next Indiana Jones. 40:55 - What Jon is Watching. 42:26 - What Chris is Watching.

This week we have an in-depth discussion about fictional portrayals of real events and how we need to be responsible viewers. We also talk about Bob Chapek replacing Bob Iger as Disney CEO. Time codes below! Cold Open - Chris and Super Smash with a Child 4:!8 - Intro 5:36 - The Amazon “Hunters” Controversy and a Conversation on Responsibility of Creators vs. Consumers 28:52 - Bob Iger Steps Down as Disney CEO 31:55 - Highlighting Iger’s Career with Disney 50:28 - What Jon is Watching 53:43 - What Chris is Watching

This week we talk about the pros and cons of Colin Trevorrow's Star Wars script leak, our initial thoughts on the new Chris Rock entry in the Saw universe, and then we introduce our new segment, Rapid Fire Recap where we hit the highlights from the past week. Time codes below! Cold Open - Chris Rock’s Spiral Movie 4:36 - Intro 5:24 - Duel of the Fates Script Leak Discussion 26:42 - Rapid Fire Weekly News Recap 27:45 - No Time to Die Theme Song 29:55 - Birds of Prey Bombing at the Box Office 32:02 - Screen Test for the New Batman Suit 34:14 - Indiana Jones 5 Filming Starts in the Next Few Months 36:11 - Rick Moranis is Back for a Sequel to Honey, I Shrunk the Kids with Josh Gad 38:13 - Sonic Director Thanks Fans for Big Opening Weekend 40:25 - Disney is Developing Live-Action Rapunzel, Possibly Based on Tangled 42:55 - What Chris is Watching 43:49 - What Jon is Watching

Join us this week as we talk about diversity in the film industry, how Tom Cruise is pushing himself to the limits for movies, and what the newly announced Sony Marvel movie could be. Stay tuned until the end to see how Chris comes clean about movies he's been lying about seeing. Cold Open - The Oscar Results and Diversity in Film 14:11 - Intro 14:51 - Tom Cruise Raising the Bar in Mission Impossible 7 & 8 Stunts 33:07 - Sony Announces a New Spiderman Spin-Off Film for 2021 51:27 - What Jon’s Watching 53:42 - What Chris’s Watching

This week we talk about what the first impressions are like for Birds of Prey, how Jon called it that Sam Raimi would be called on to direct Doctor Strange 2, and our thoughts on the XFL starting soon. Time codes below: Cold Open - Fast 9 Trailer Talk 5:18 - Intro 7:00 - Birds of Prey First Impressions 18:46 - Sam Raimi in Talks to Direct Doctor Strange 2 28:36 - The XFL Premieres Soon (Our First Sports Story!!) 39:48 - What Jon’s Watching 41:32 - What Chris’s Watching

Jon Shearer served as head of digital products at Dave Ramsey, creator of Financial Peace University and numerous other products designed to teach healthy personal financial practices and get out of debt. This was during Ramsey’s migration as a company from a content producer and radio show, to a digital-first brand that can meet people where they are and support them practically. Jon talks about the highs and lows of leading a digital transformation, and how great technology had immediate impact on the company’s reach and revenue. He also gives great advice for navigating the recurring struggle between tech and business.Topics by time stamp:1:06 — What is digital transformation? How to ensure that you don’t get in your own way, and kill the very idea that could be the new life of your business. 6:25 — Jon’s journey at Ramsey: where they started and how they evolved. 12:19 — Leadership, aka, how to scale your team under you, why leadership in tech is different from other areas, and how to help other leaders understand tech within the organization. 22:48 — How to create a culture where technology and commercial sides of the company understand each other, and work really well together. 40:09 — What Jon is focused on right now: Advising and mentoring in leadership “wherever people are present”.

This week we talk about a heavyweight director coming in for the live action Pinocchio, comparing two of the biggest producers in the industry, and the upcoming Justice League Dark properties. Time codes below! Cold Open - Robert Zemekis is directing live action Pinocchio 6:42 - Intro 8:09 - Kathleen Kennedy vs. Kevin Feige 30:38 - Bad Robot will produce Justice League Dark movies and TV 41:44 - Chris derails to rant about horror movies 44:31 - What Jon’s watching 45:41 - What Chris’s watching

This week Jon pitches a plot for the upcoming National Treasure 3, and we talk about ANOTHER Power Rangers reboot, as well as James Bond and the potential expansion of that cinematic universe. Time codes below! Cold Open - Another Power Rangers Reboot 6:41 - Intro 7:37 - National Treasure 3 Plot Pitch 23:43 - James Bond Will Always Be Male 35:06 - Casting Ideas For The Next Bond 42:54 - What Jon’s Watching 46:02 - What Chris’s Watching

Join us for our thoughts on Marvel doing some last minute course correction with Doctor Strange 2, and what we think about DC making nearly every new movie feel like a standalone project. As always, stick around until the end to see what we've been watching! Time codes below: Cold Open - Gold Globes discussion 5:09 - Intro 6:42 - Scott Derrickson leaving Doctor Strange 2 22:00 - Bird of Prey trailer talk 44:45 - What Jon’s watching 46:23 - What Chris is watching

Jon Pardi is a country singer, songwriter, and record producer who was the 2017 ACM New Male Vocalist of the Year. Jon recently released his third album, Heartbreak Medication, and his music has over a billion streams online. He joined a panel of young patients in Seacrest Studios in Monroe Carell Jr. Children’s Hospital at Vanderbilt for the interview.  Listen to this episode and learn:   What Jon’s dreams were as a child.   What Jon’s favorite song to perform is and his favorite concert venue.  About the biggest miracle in Jon’s life and how his brush with death gave him new perspective.   What Jon’s advice is to kids who have a dream.  

Today’s show is a first for the Revive Yourself Podcast as we have two guests on the show at the same time, and I’m sure you’ll agree it was a great conversation.  On the show I had two fantastic coaches, and more importantly great people,  Jon Sherdian from Total Body Fit Camp, and Gary Rothwell from Be Forever Strong. Between them Jon & Gary have over 16 years coaching both men and women from all walks of life, and helping them build a functional body that not only allows them to live life to the fullest, but a body they are also proud to show off at the beach. With that sort of experience I thought it would be silly not to tap into their knowledge of to see what their thoughts on the fitness and health industry were, and where they see it going: In the show we discussed:  What Jon & Gary have seen change in the fitness industry The things that they have both seen stay the same  How they both meet people where they are when they come to them How small changes can make a big difference How the communities they have built within their businesses are one of the things that keeps people moving forwards, getting results and coming back Why losing weight isn’t the real reason people come to them Why basics to creating and maintaining health and longevity & much much more It was so much fun chatting with Jon & Gary and we’ll definitely be getting together for another chat the next time we are all together. .    You can find Jon & Gary here: Jon Sheridan - https://totalbodyfitcamp.co.uk/ Gary Rothwell - https://beforeverstrong.co.uk/    Enjoy the show and don’t forget to share it with your friends and family, as well as writing a comment, or a review on iTunes. To Your Health & Happiness Ryan

Today’s show is a first for the Revive Yourself Podcast as we have two guests on the show at the same time, and I’m sure you’ll agree it was a great conversation.  On the show I had two fantastic coaches, and more importantly great people,  Jon Sherdian from Total Body Fit Camp, and Gary Rothwell from Be Forever Strong. Between them Jon & Gary have over 16 years coaching both men and women from all walks of life, and helping them build a functional body that not only allows them to live life to the fullest, but a body they are also proud to show off at the beach. With that sort of experience I thought it would be silly not to tap into their knowledge of to see what their thoughts on the fitness and health industry were, and where they see it going: In the show we discussed:  What Jon & Gary have seen change in the fitness industry The things that they have both seen stay the same  How they both meet people where they are when they come to them How small changes can make a big difference How the communities they have built within their businesses are one of the things that keeps people moving forwards, getting results and coming back Why losing weight isn’t the real reason people come to them Why basics to creating and maintaining health and longevity & much much more It was so much fun chatting with Jon & Gary and we’ll definitely be getting together for another chat the next time we are all together. .    You can find Jon & Gary here: Jon Sheridan - https://totalbodyfitcamp.co.uk/ Gary Rothwell - https://beforeverstrong.co.uk/    Enjoy the show and don’t forget to share it with your friends and family, as well as writing a comment, or a review on iTunes. To Your Health & Happiness Ryan

In this episode, you will learn: • Jon’s brief background • Jon’s horizontal income and how he makes money • What Jon does to give back to the community • What Jon’s diet looks like • Jon’s exercise routine • What Jon does to work less • The five greatest moments in Jon’s life • Jon’s future greatest hits and bucket list items • Why Jon buys rental properties • Plus, so much more! Jon Wanberg is the co-owner of Expert Real Estate Advisors, a customer service centered Real Estate team that specializes in selling residential real estate in Central Florida. Jon is passionate about helping his customers to achieve their personal goals by selling their homes quickly for the most amount of money. They use a time-tested market research system to sell homes in the shortest amount of time for the most amount of money. Jon’s team sold over 500 homes in the past four years and are border line fanatical about delivering the highest level of customer service in the industry. Jon and his wife have been involved in the Florida real estate market since 2005. He has an interest in working with sellers and investment real estate. Jon enjoys helping people to navigate the complex decisions facing them when purchasing or selling a home. His goal is to simplify the process and provide peace of mind for his clients with a thorough understanding of the transaction.

This week on the Definitely Not Official VMware EUC Podcast, guest Jon Towles joins Brian Madden and Gabe Knuth. Jon is known as "Mobile Jon", blogging at mobile-jon.com and tweeting via @m0bilej0n. Jon has been a mobile architect for a long time, and the conversation today was awesome, touching on: How Jon made the transition from retail store manager to enterprise mobility architect. How "mobile people" can pick intentional topics to learn about to advance their careers. Why Jon loves VMware Identity Manager and hates the name change to Workspace ONE Access. Where VMware Workspace ONE Access really shines. What "real" single sign-on (SSO) is, and how it's more than just having one username and password to remember. Why it's important to have your own website. (hint: It's the your portfolio!) The fact that Brian is not, as it turns out, able to part the Red Sea. The importance of understanding the back-end architecture of how the things you're building really work. What Jon is most excited about for VMworld 2019 next week. If you don't know Jon, you really should check out his blog. Here are some of the articles & posts we mentioned during the show: VMware Boxer’s new FastSync tech could usher in a better third-party email experience The Life of a Mobility Engineer The fictitious case study designing VMware Workspace ONE for a real (fake) customer (*must read)

I don't think there is a topic we're more passionate yet equally in the dark about as CRO. For every dollar a business spends on Conversion Rate Optimization (CRO) they get nine back – which is a staggering statistic. You immediately see ROI if you use a CRO expert who is good at what they do. There is an entire user journey that happens with CRO, and those businesses that embark on the journey can massively grow their business quickly. Jon MacDonald is the CEO and founder of The Good, a Conversion Rate Optimization firm. The Good uses data science to help brands turn their traffic into customers by tracking everything on their site and using the data they collect to come up with solutions for growth. Some of the world's largest companies convert their website visitors into buyers through their services. Jon is here to talk to about this little known powerhouse toolkit for both buyer and sellers. Episode Highlights: What Jon looks at before starting a CRO project for a client. Where CRO fits in for buyers and sellers in the e-commerce space. The four key areas of data to be looking at to optimize e-commerce conversions. Why CRO gets ignored so often. Helpful dashboard elements for the three types of online businesses: e-commerce, SaaS, content-based sites and how those elements improve business. How microgoals can add incrementally change your flow. What CRO advice Jon has for someone who may be getting ready to sell a business. Where The Good gets their information and what they do with it. AB testing tools Jon recommends for a new business owner getting started. How much time an entrepreneur should spend studying and preparing for a good CRO approach. How CRO practice can increase asset value exponentially for sellers and buyers. The benefit of working with an outsourced CRO team. Transcription: Joe: Mark, one of the things that we see happen often is people—we go to these events that we sponsor, meet some amazing entrepreneurs, and sometimes in little pockets of them you hear people talking about their top line revenue. It's really not what the focus should be. In many cases, it should be about their gross profit, their processes, and what they do to optimize and maximize their bottom line revenue. Because ultimately that's what the value of these businesses are based on. And as I understand you had Jon MacDonald on from The Good talking about CRO; Conversion Rate Optimization and how important it is to drive that up and what a great return on investment that can be. Mark: Yeah, that's right. I don't think that there's a topic I'm more passionate about yet equally horrible at than I am CRO; Conversion Rate Optimization. It's such a phenomenal field and when we look at what you can do using CRO techniques and methodology with a business it's rather remarkable. In fact, Jon quoted me a statistic in here that for every dollar a business invests in conversion rate optimization on average they get $9 back which is really, really amazing. I know that in the past I've hired a conversion rate optimization expert. And they cost a lot of money, right? So I was paying out I think like $2,000 a month. But you know what the first thing they did was? They saved me like $6,000 a month in advertising costs. Joe: That's incredible. Mark: I mean it's a net win. You're immediately seeing an ROI if you have somebody good at what they do. And when we think about CRO oftentimes we think okay we're going to change the color of this button bar, we're going to change the title on this, we're going to increase our sign-ups. What Jon and I talked about quite a bit more is the fact that CRO is much, much bigger than this. There is an entire customer journey, there's an entire user journey here, and there are all sorts of points along the way where this journey can be optimized and can be made more efficient for our clients. I know I've talked to clients in the past who have grown businesses massively by just spending literally years doing this and their traffic doesn't substantially change. But their revenue changes and their bottom line earnings change as well. It's a discipline that most of us ignore; low hanging fruit for almost all of our businesses. We should be doing it. Jon and I got to talk about some of the methodologies that you need to implement in order to really get going with some CRO optimization of any business for that matter. Joe: I think it's going to be a fascinating podcast. I'm going to listen to it myself. Before we jump to that folks be sure to tell us what the movie quote is. Send us a note so we can give you a shout out on the podcast. Alright, let's jump to it. Mark: Jon thanks so much for joining me. Jon: Thanks for having me. I really appreciate it. Mark: If you could can you provide a quick background on yourself to all the listeners? Jon: Sure. So I am CEO and founder of The Good. We are a conversion rate optimization firm. Now what that means is we help brands to convert more of their existing website traffic into customers. So we do that through data science. Helping brands to track every click and movement that's happening on their site and using that data to understand where people are dropping off in the process, why they're not converting, what's engaging and not being engaged with, and how to solve those problems. Mark: That's great. CRO is something of a—I wouldn't say a hobby of mine, I'm not very good at it but it's something that I'm fascinated by. I love the idea of being able to grow and sometimes pretty significantly grow a business without adding more traffic and scrapping forward for that more traffic but basically by improving that customer experience to the point where everything just kind of smoothens out and it just opens up more traffic internally but with the revenue of course; the conversions and everything else. Now in my understanding with your firm you guys have done some work with private equity firms as well that are coming into an acquisition of a web-based company and want to find some of those opportunities. Can you talk a little bit about that and maybe some of the scenarios that you've looked at there? Jon: Yeah. So typically when you're buying an e-com company the first thing you're looking to do is optimize the return on the investment you've just made. And that's why a lot of folks end up with us. Typically these brands have a lot of traffic coming in already. They're spending a bunch of money to drive traffic to the site but perhaps that's just not converting at the level they'd liked or they're not seeing as high of a ROAs or return on ad spend as they would like to see and they see that that's an opportunity for optimization. And that's typically how we end up starting those conversations. It's not unfamiliar with us. A few brands we've worked with have increased their conversion rates, gotten their ROIs up and then made an exit right after. So it happens on both sides. Brands who are looking to make a purchase and or have made a purchase come into us to help them to kind of optimize a little bit and then also companies who are looking to improve their site and optimize it as they get ready to sell and want to increase the value of their company. Mark: I often think that the CRO portion of a marketing mix is one of the items I think it's ignored the most often and is often one of the lowest bits of hanging fruit. And one of the things I think people forget about; I forget about it myself but CRO actually has kind of a double whammy effect for you, right? I ran an experiment on another business that I owned outside of Quiet Light Brokerage for getting people to sign up and I know my numbers pretty well. I know that every person that signs up even though they're signing up for free the value of that client is about $10, right. So I said okay I want to increase these free sign-ups more. But the result was I did increase the sign-ups, I did increase that conversion rate pretty significantly but the other benefit of that is that my cost of acquisition dropped. So not only was I getting more out of what was being sent to me but my advertising dollars dropped at the same time. And so I had this double effect of seeing an increase in my ROIs on both sides just from focusing on one thing. When you're talking to somebody who is preparing to sell; let's say it's an e-commerce business, what are some of the areas that you start to look to see where can you—what are you sort of tracking at a CRO project? Jon: Well, the first thing is are they tracking the right data? True conversion optimization should not be about going down a checklist of best practices. You can find those and Google those online and I can tell you that really the most effective way to optimize a site is to base it on every click and movement of your specific sites visitors and to make data back decisions on those actions that are being taken. So the best way to do that is to make sure you're tracking the right data. Now, of course, you want to follow GDPR and all of the other privacy regulations that are in place. So all the types of data that you really should be tracking are done in aggregate meaning it's not personally identifiable information. And really you don't need personal identifiable information. But there are really four key areas of data that you should be looking at. The first of course is Analytics. If you're looking to sell you're likely going to have Analytics and the buyer is likely going to dive into those Analytics. So if you're looking at something like Google Analytics out of the box let's be honest here it's meant to help you buy more Google Ads. So it's not that helpful in terms of optimizing your site. Now the best way to do that is to build some dashboards in Google Analytics that are more focused on conversions. And also make sure that you're tracking the right events on your site to get that data in. So that's one of the first places we look. The second pieces of data are interactions on your site in terms of content. So looking at things like heat maps; where are mouse movements happening around the site, click maps where are people clicking on a page, perhaps they're often—we almost always find that people are clicking on things that aren't clickable, and that's a good indicator that they should be. So it could be as simple as that. You know we also want to look at scroll maps; how far down the page are they going. We do eye tracking as well to understand what people are looking at and how long they're looking at that content. Lastly—well third I should say you want to do what's called user testing. So we've just talked about all these quantitative pieces of data that really tell you what people are doing. But it's really hard to get the why behind that from all of that data we just talked about. So user testing comes in and helps us understand why. Now, this is where we send people to the site who match the ideal customer profile and we ask them to complete tasks. And while they're completing those tasks we are recording their screen and their audio and we also have trained these people ahead of time to talk out loud about the experience that they're having. So they're going through a site and they're saying hey I'm trying to find this page and I can't find it in the navigation or understand how to get to that content that I'm looking for, I don't understand what the value proposition is here, or just common struggles that they might be having. And that really kind of coincides with the numerical data to tell us not only what they've done but also why they're doing that and it gives us some context behind that. And we really we do what's called remote unmoderated user testing. And what that is is a software tool we use usertesting.com most often. And what that means is it's a piece of software that lives on their home computer that allows us to collect all this data so they can do it in the comfort of their own environment as opposed to somebody standing over their shoulder. Now we've done both. We've been optimizing sites for over 10 years now and we've done both. And what we found is that we get much better data when its remote unmoderated. The people are comfortable and they don't feel pressure to come up with something on the spot and always be telling us what they're thinking. We just find it naturally happens when it's remote and unmoderated. So that works a lot better. The last piece of data is A-B testing or multivariate testing. This is where you say you have 100 people coming to a site, you can segment those visitors and show 50 the current version of a page or even small change on the site, maybe moving content around on a page, or adjusting some headlines things of that sort. And then you would show 50 the alternate page and you test some metrics out of that to understand which one is doing better; the page that exists or the changes that have been made. And we can get really large tests like changing entire pages or we can go really, really small like just changing one headline and seeing what the differences would be and then stacking a lot of those tests and the variations of those tests to truly understand how to optimize each step of that funnel again based on data. So instead of just guessing and launching those changes with this piece of data you're actually letting the consumer's actions, your specific sites visitor's actions and tell you what should be done to permanently change on your site. Mark: Okay. So I think that explanation was just great. I love the framework that you set up here but I think you just explained why CRO gets ignored so often. And that is there is a lot of stuff to set up here and to configure and I just let's start right at the beginning with Analytics. You're right right out of the box how useful is Analytics. It's interesting. You get to see how many people are coming to your site. You can see what pages are popular and some decent information out of the gate. But really Analytics starts to blossom when you start building dashboards and segments and everything else. But getting into that; I mean that's kind of a discipline in and of itself. Jon: Of course. Mark: I know we could probably talk about this all day and different dashboards for different types of businesses, what are some things that are some useful elements with a dashboard that somebody might want to consider building? And I want to break this up into maybe three different types of sites. And if you don't work with any of these types of sites that's fine, just let me know. But e-commerce would be one, SaaS would be another, and then content-based sites that are really looking more for that user engagement and reading and how much are they digesting the information. So what are some dashboards that you would recommend people look into for each of these? Jon: Well, there's a couple built into Google Analytics that get ignored pretty quickly. On all three of these sites it would be helpful. But the first is page flow. What is the flow that people are taking through the site? And most people ignore this because in Google Analytics the view is one where it shows the funnels but then has lines drawn between them and it looks extremely complicated at first. So most people see that, they get overwhelmed, and they leave and don't really pay attention to the data. But there's so much rich data there you can dive into. And you don't have to do anything other than have the snippet on your site. So it's not requiring you to set anything else up necessarily. So that's a great place to start. For e-com businesses we often find one tidbit; a lot of companies no matter what their size is when they first come to us one of the first things we always check is do they have the e-commerce tracking engaged. It's one button to turn on and off. So many brands don't have that turned on and they lose so much rich data that Google automatically starts sorting through and looking for. So for e-com just having that turned on could be amazing. And it's so easy. Now in terms of metrics that we're looking for on e-commerce conversion rate in terms of to purchase but also what are the other metrics that you're looking for? We call them micro conversions; things that you know people are doing that influence that purchase. Is it signing up for an email? Is it where they visit certain pages on your site? So we know that if they are visiting or even just like a great instance of this is if they're visiting a product detail page but then they click to read more of the user reviews. That's always a great indicator because what we find is consumers who read reviews convert much higher. Because often consumers are going to trust the content that's in reviews much more than what the brand even says about their products because it's coming from people like them. They also; for a clothing site for instance or shoe site, it's really helpful because they will use that to better understand sizing, especially relative sizing. So a medium runs a little larger you're probably going to want a small things of that sort. That's really, really helpful for people who are really there to dive deeper and answer specific questions that are all buying questions. Mark: Let me stop you on that real quick because let's say that you start measuring these micro goals. What does that give you? I mean I would imagine a lot of the people that are taking those actions already have a high user intent. Jon: Right. Mark: In my head I'm thinking okay let's say sizing options, you said I want to increase the number of micro-goals of people checking out the different sizing options. Does that really increase each individual user's intent or you're really just more making the flow easier for those that are already there? Jon: Both. If you're finding that out of 100 visitors that 50 of them are looking at sizing and of that 50, 25 convert you really want to try to influence that metric. So if you know that people are looking for sizing then make that information surface at higher so it's easier to find. Now people only visit websites for two reasons. This is outside of Facebook or anywhere that you're just trying to maybe perhaps spend some time; kill some time. Now they are there because they have a pain or a need and they think that your website can help solve that pain or need. And two once they realize that it can or they believe that it can, they want to do research on how to convert as quickly and easily as possible. And that means that they've done that research and now they're ready to purchase. So you need to make those two things as easy to do as possible. Now it sounds pretty simplistic but understanding as you go deeper on those what people are looking to research and then surfacing that information as high as possible is really important. So making that as easy to find and do that research. So if you know that people who convert always are looking for sizing information but they have to go into the reviews to find it. That's a problem. So instead make it easier for people to understand what size they should wear. And if that's the case they're going to convert much easier. And then when they're ready to convert it'll make that checkout flow, that conversion process as easy as possible. And when you look at lead generation sites which is the second one of this one that you've mentioned, it's the same thing with form completions. We often work with companies who have made it very easy for somebody to come to the site and do research about what particular products or offering that that company has that aligns with their need. But we also see at times the consumers come to the site and they're looking at the home page and the value proposition is not clearly stated. And so how many times have you been to a B2B service page website and you look at it and you said I have no idea what these people do. So that can be a big challenge; just understanding is the consumer in the right place and allowing them to do that research. But then once they get to the form they're asking for a ton of information that isn't really necessary at that first step. So they might be asking how many employees do you have, or what industry are you in; all these things that could have been filtered prior to them filling out a form by just saying this product is best for people who have this many employees, this much revenue, this industry, and things of that sort. So trying to help people understand if they're in the right place and how to convert as quickly and easily as possible can apply to both e-com and lead gen. Mark: That's helpful. Let's go on to one of the other ones here and that's the scroll maps and click data. A, where do you get this sort of information? Do you have any servers that you recommend? And then B, once you get in what do you do with this information once you start to get it? Jon: Yeah. So Hotjar is likely your best fit. Now there are tons of different heat mapping softwares out there right now. Crazy Egg is another good one. There's a few of us who—we find Hotjar has the most reliable data and also for the cost has the best benefits. So I believe it's about $9 a month and it's totally worth the data you get back for $9; easily a large return on your investment there. Now, what should you do with that data? Well, Hotjar will let you track again all the mass movements that happen on your site and give you a heat map of those. Now for those people who aren't familiar with the heat map it just shows you from red to—and then cools off from there; so red, yellow, green, blue, and then the lack of colors where people didn't use their mouse at all on a page. So it allows you to really look at that and say where are people interacting. Now, a quick tidbit on this; on desktop, your eye will follow your cursor. So heat mapping is not so much about the cursor movement as it is about a good indicator of where people are looking and what they're engaging with on your page. Understanding just where a cursor is going on a page is not as helpful. So that's a better way we think to look at it is what content are people engaging with. And that's what's really helpful there. Now, what can you do with that data? Perhaps you find that there is a piece of data that you had found earlier that people really engage with every single time they purchase. Well it's really helpful to surface that content up higher on the page and then track whether or not people are engaging with that over time; so testing that by understanding what content to engage and moving that content to a different area of the page and then looking at the heat map to see if it's being engaged with. Mark: So let's move on then to A-B testing and this is a personal pet peeve of mine because all the tools out there just feel—at least that I've used feel expensive and kind of shoddy and maybe I'm not using them right. Are there tools that you particularly recommend? What do you think about let's say Google Optimize as a free option there? And we'll start with that. I would also like to get into setting up experiments that actually make sense. Jon: Right, of course. Mark: Let's talk first about the tools. Jon: So there are a numerous number of tools for optimization as you mentioned. It's pretty common now to try to sell a whole optimization platform; so one tool that can do everything. The great thing about Google Optimize is that it doesn't do that. It focuses just on running those tests. And it also integrates extremely well with Analytics so you can pull segments out of Analytics that you've set up and run tests just for those segments. Now it is free and it does have some limitations in the sense that you can run a limited number of tests at the same time. There are some ways to get around that. I would be happy to chat about that with anybody at some point but really the idea here is Google Optimize has come a really long way over the past year. It has in terms of pure testing the same functionality as a platform like VWO or Visual Website Optimizer which is another one that I would tend to recommend if you want to get over the number of tests limit that Optimize has VWO is a great tool. It works extremely well for the testing side. It has a whole bunch of other functionality that at The Good we don't typically use. But if you're looking for a full platform it could be okay. And then if you're in the enterprise space Optimizely is really the gold standard. They were the first really solid tool. They made a shift about two years ago to focus exclusively on the enterprise side. So we still have some clients that are on their legacy plans from five to six years ago that are paying 200 bucks a month. They don't offer anything like that anymore. It's now probably closer to 10,000 a month just for their platform. But if you are looking to optimize every experience; your mobile experience, and your app experience, and your desktop or web experience as well Optimizely is really where you'd want to play. But you need to have the budget and the traffic levels especially. This is another thing and I think most companies tend to want to jump into running testing but they don't have enough traffic to do it. And they sign up for something like VWO and start paying the fees for the platform and they aren't seeing the results very quickly. That's where it can get frustrating. You really need to make sure you have enough traffic to be able to see statistically significant results in a meaningful timeframe to get the return on that investment. Mark: What would you recommend for sites that have low traffic amounts? Jon: I would recommend playing around with Google Optimize but running bigger tests. So what do I mean by bigger tests? Try changing an entire page content; don't just change one piece of content on a page. So the bigger the test the quicker you're typically going to see some results positive or negative. Now it's hard to get fine-grained but testing even bigger tests like that you will see increases in the key metrics that you should be tracking like conversion rate, average order value, things of that sort that really are going to drive impactful meaningful improvement for your brand. Mark: Yeah, that's great. I've noticed the same thing in the testing that I've done there where—and this leads to the next segment that I wanted to talk about that and that is saying that meaningful tests where the whole sale page changes. I just ran a test on another business I own where we did a whole sale page difference and the lift was significant. It was almost definitely the conversion rate on a completely different page design. When you're setting up a new test especially if you're coming in cold and say that you bought a business and you're now working on different ways to be able to grow that business that you just acquired, where are some places that you would typically start with testing? Let's assume that there is enough traffic there to be able to run more of this fine-grained sort of tests. Would you recommend some of these bigger tests to begin with or maybe a more nuanced approach? Jon: I would typically recommend a little more nuanced approach that is based on the results from that user testing. So by starting; I mentioned four areas and I mentioned the A-B testing last because the other three are really going to help you determine what you should be testing. And that's almost as important as running tests at all. So if you are going; there are so many brands that we see that just sign up for these platforms to run tests and start running tests and they just randomly cherry pick ideas to run but they don't have any hypotheses behind them or data to back those up. So really again understanding the data has to come first so that you can make some data back decisions about what to test. Now, what's going to be impactful? I'll tell you that if you start reading general articles online about testing the first thing they're going to say is things like button colors, or maybe a headline change, or image change. Those very rarely actually move the needle. So you need to find that balance between a whole site or a page change and changing one small element on the page because it's in the middle where you're really going to see the results. But also the best way to be thinking about this is the testing needs to be a three or six-month plan. So that doesn't mean that you should expect one test to run that long but you should be thinking okay I'm running this test to make what learning do I want out of that test; positive or negative change? That's fine but you should always be learning something. In fact when a test doesn't have the outcome that we want here at The Good or that we were expecting I should say we don't call it a failure; we call it a learner. Because we're always learning something out of that. That will influence what the next test is that we want to run. And then you continue to stair step that. Conversion optimization should really be thought of as an iterative compounding effect over time. There's nothing that you're going to change on your site that is going to double your conversion rate overnight short of massive discounting. And I just call that margin drain. That's not an optimization. So you really want to be thinking about this in small incremental gains. That each test is going to help you get that will have a compounding effect over those three to six months. And so impactful tests are ones that you know are building the foundation for a larger change that you would like to see. Mark: Talking to about this it seems so clear that you're setting this up into almost two distinct steps, right? The bulk of what you suggest of these four suggestions really relies and rests first on having good data and a good data framework for understanding your site and your business and knowing what sort of metrics you want. And once those metrics are set up then you can take a look and say okay well let's look at this or what would happen if we were to change this micro goal? Does this micro goal really have a correlation with revenue or is it just something that we're kind of seeing right now? Maybe there is no correlative effect. Maybe we can increase a micro goal and it doesn't change anything at all. But I think the challenge then becomes not necessarily how do you run a really great A-B test but how do you set up a really good framework of data and data collection and those dashboards as well. What advice would you give to an entrepreneur who's thinking about their business and saying okay I know I need to get data on my business, I know I have Analytics set up maybe I turn on the e-commerce tracking but I've not ever created segments. I don't really know how to use segments; 10,000-foot view, what's a way that we can instruct the entrepreneur here to just start understanding what they need to start setting up for a good data framework? Jon: Well I mentioned the other three areas besides A-B testing and you don't have to go super deep on those. I know there's—you could. As you mentioned earlier we could spend a whole hour just talking about each of those individually perhaps. I think you need to start somewhere but just having that data tracking in place and then paying attention to it; look at it once a week spend; set an hour side on your calendar, just spend an hour once a week looking at that data. You will start to see trends. You will start to see things that help you to better understand how people are engaging with your website. And just giving that that hour per week will put you miles ahead of the competition because you're going to start to see those trends and the actions that people are taking on your site. And you'll start to have empathy for how they use your site. Now I often like to say that it's really hard to read the label from inside the jar. So many site owners or brands or e-com managers what they do is they build the site and all the content and the navigation for them because they know the product. But what happens if somebody comes in via Google to search in a topic. Google thought that site might be the best answer they send them there. They're missing all of that knowledge about the products they sell. So when they go to the navigation and if it's not set up appropriately the consumer has no idea what they're looking at or how to figure out what product is the best one for them. So that's another way that user testing can really kind of help. It's brief empathy for the end user and helps you see it from that perspective as opposed to somebody who built the site or is on the site every single day. So I think two things; one, just have the data and look at it and you'll start to build up that empathy. And that's really going to help you understand what you should test and where you should go from there. Then secondly you can really start to dive deeper. You can then say oh I want to run scroll tracking on these pages because I'm finding that people aren't reading this type of content that's further down the page and I want to verify that. So you start to post questions. It's not about the data; it's really about asking the right questions once you have that data in place. Mark: You're echoing exactly what I heard at Traffic & Conversion this past year. I went to a CRO talk and one of the bits of advice that he gave was to start with the questions that you want answered because then the reports will build themselves. If your question is how many people are signing up for this email list and then taking a second action well now you know the report that you need to build there is a report that shows just that information. The other thing that you're saying that I think is fantastic and this is the trend in marketing in 2019 and frankly it started I think as early as 2017 and has been building steam and that is this personalization; both of the user experience but also in the way that we think as far as marketers and the internet is no longer just a big cold faceless place. Let's start putting a face to those numbers that we're seeing in Analytics and understand those are real people, real eyeballs and what is their experience like. And what you said you have some empathy for the user and what they're going through because then you can start asking those questions and building the reports. And then once you build the reports, you've answered the questions, now you can start forming the thesis of okay this is what we're seeing as far as the answer to this question. Now finally once we get all this in place lets A-B test. Does that summarize it? Jon: Yes; very, very well. Mark: Awesome. Alright, let's talk about wins. Jon: Yes. Mark: I could do your job. Jon: I'm looking forward to it. Mark: I know that for a fact. Let's talk about wins. Let's talk about some of the—without getting and divulging clients or anything like that, let's talk about this is what you want to put on your site as far as the testimonial because it's eye-popping and then also the realistic sort of wins that you would see say over six to 12 months from a CRO campaign. Jon: Yeah. You know on average we see about a 9:1 return on investment. So for every dollar that's put into conversion optimization on average, you're going to see about a $9 increase in revenue. Now there is not one single metric that you can do that's going to have a bigger impact on your site than focusing on conversions. But I think the industry of conversion rate optimization gets shoehorned often into that one factor which is conversion. We've talked about a lot of different metrics today that really need to be improved and optimized and that all goes back into conversion optimization as a whole. Of course, average order value, cart abandonment rate, we talked a lot about ROAs and return on investment of ad spend. I think in a lot of that is what needs to happen there. Now specific wins, I have a bunch of case studies up on our site. They're public so I'm happy to talk about some of those. For instance, Easton Baseball; if you don't know who Easton Baseball is they make aluminum baseball bats mainly and softball bats. About 99% of college swings are done with an Easton baseball bat. They pretty much own baseball bats for Little League. And if you're a Little League player you're going to use one of their bats. Now, having empathy for the consumer; what we found when we came into their site was you go to their product page and it would be a wall of bats. Now if you imagine what a bat looks like online and you see a whole bunch of them. You have no idea what the differences are, right? And they're just maybe different colors but you really don't know because you can't feel the weight difference or really see how the size differences of the bats online that well. And especially if you're a parent with a kid in Little League, you have no idea what bat you should be buying. And we did a bunch of user research and what we found was that consumers were coming to the site to buy a bat for their kid and they would buy the bat take it to practice and had spent a couple of hundred dollars on this bat and then the umpire tells them they're not allowed to swing with that bat. Now the reason is that all these different Little Leagues have certifications for their bats and if their bat does not have that certification stamp on it you can't use it. Also, either your kid swings for the fences or he's just trying to get on base. And there are different types of hitters, and different bats fit with different types of hitters. There are also different price points that parents want to spend. So there's some that might want to spend $100, some are willing to spend 500. It really varies. Using just those three metrics what we found was that so many parents are buying the wrong bats that they were getting frustrated and there was a high return rate. They were calling customer service quite a bit. Well, what we did after learning all of that is we built up bat finder. So instead of having parents navigate through all these bats and look at all of them and spend time trying to figure that out, they simply just answer three questions and those three questions kicked out three or four bats for them. And so these are the ones you should really look at. Now once you got to those bat pages they often had; Easton had put in a ton of technical terms that were branded around what the bats did. So I can't remember the names exactly but instead of just saying this bat reduces sting because with an aluminum bat if you hit it really well and you're hitting for the fences you can sting your hands really bad. And Easton has some wonderful technology that eliminated that bat sting and still let you get the great pop of the bat to hit it over the fence for a home run. Well, what we found was they had branded that term instead of just saying it reduces bat sting they came up with some random term for that. And consumers didn't know what it meant. So we helped them solve that problem. And that was found through user testing and just having empathy for what the consumer is going through. So we fixed those two things on their site and they saw over 600% increase in revenue year over year and their conversion rates skyrocketed. I think it was 187%. And you know when you think about it just having a little bit of empathy and making those two small changes can have such a big impact. And that's really what conversion rate is about. It's understanding what people are doing, what they're not doing, and how they're engaging, and using that data to then inform what should be changed and tested on a site. Mark: Yeah. And just to put this in terms of acquisitions; bringing it back to really the subject of this podcast here, I want people to think about this in terms of what I mentioned earlier on the podcast. If you're seeing a 600% increase in your revenue which is phenomenal you're also seeing a reduction in your cost of advertising to acquire a client which means your bottom line margin is actually probably improving more than that 600%. And that's an assumption on my part. But let's for the sake of argument just say that it also is increasing by 600% at a minimum, it might be even increasing more. And now you're taking the multiple approach of maybe for an e-commerce business 3, 3.5, maybe 4 and you can start seeing how much you're growing the asset value of a business that you own; maybe you acquired or you're preparing to sell. You are seeing significant gains in that asset value of what you're hanging onto to the point where the numbers really become kind of silly to even say it because it doesn't sound believable. But that's the low hanging fruit of CRO is the money that you said 9:1 investment to payback ratio. That's phenomenal and for preparing to sell or buying and trying to grow a business asset value you're not only getting that 9:1 you're getting the multiple on top of that as well. That's phenomenal. Jon: Yeah. And I've specifically mentioned Easton because it's a public knowledge but after about 18 months to two years after we helped them optimize their site and then moved in and help them optimize their mobile as well for even larger gains there they did sell to another private equity firm and had a very good return on their investment there overall and that was almost entirely fueled by the digital side and the effort they'd all put in there. Mark: That's awesome. Where can people learn more about you and more about your company? Jon: Sure. Yeah. So The Good you can find us online at TheGood.com. That's just TheGood.com and you can sign up for our insights there. So if you liked a lot of the tidbits and helpful tactics I talked about today we do produce one great article per week about learning. There are no sales pitches involved it's truly just educational content about conversion optimization; things that you can take home and do to your site and start thinking in this way. We fully recognize that it is really hard for one person to have all of the skill sets at their company to do conversion optimization. I think you talked about this earlier when you said hey you just mentioned all these things and that's the challenge most people have around optimization. It's true. It's really hard for one person to do all of that. And so we try to help educate as much as we can around all of this type of things. But TheGood.com is the best way to get a hold of us. Feel free to email me directly if you have questions. I'm happy to answer questions that come my way it's just jon@thegood.com. And I do try to read and respond to every email. So I will do my best. Mark: Yeah. That's great. And as far as the task list, I mean you're exactly right. The fact is CRO is a mix of being somewhat of a data scientist and there's also a technical side to it as well being able to get all the integrations right and then there's also the creative side as well to understand how to really understand the user testing and how that empathy and then be creative with the tests and ask the right questions. It's very difficult to find somebody who can master all three of those skills and those abilities. So working with an outsourced team; I think CRO is one of those things where doing it alone is probably not the best approach unless you're just really, really some sort of a renaissance man who can have these multiple disciplines. Thank you so much for coming on Jon. This has been an awesome discussion I'd begin maybe because I just love CRO but I appreciate you coming on and sharing some of the tips. Jon: Well, thank you so much for having me, Mark. I really do appreciate it. Links and Resources: The Good Jon's Email Hotjar Optimizely

In this conversation with Jon Shell, we talk about the a range of topics loosely connected to Impact Investing. Jon, throughout this episode, problematized a lot of the language people use. For example, instead of talking about the Future of Work, he talks about the Present of work. I really enjoyed this conversation and some of the take ways I have got from it were: Focus your energy on changing one small thing.I almost missed this insight, but it is the one that stood out the most for me. Jon and his team, at the time of the recording, were focusing on one thing that they change. I think it is such a good insight and reminds me of setting priorities. If you have one priority it is hard to get distracted. It is hard to suffer from mission drift. One encounter can change the course of your life. Jon tells the story of how he met Bill Young, the founder of Social Capital Partners. He went to that meeting for one thing and at the end of the meeting Bill offered him a job. That one meeting changed what he was doing from that day forward. There is no future of work it is already here. Jon and I talk about how work has been changing for many years. The conversations about the future of work and the role of automation are already happening to people in all parts of the workforce. What Jon is most interested in, at the moment, is getting people to talk about how our systems are designed around permanent work. As a result, people are self-employed have to do things that that other people do not have to do. It should not take a self-employed person three times as long to file taxes. Yet, our system is designed with the assumption that most people are permanent employees. Jon is trying to change that narrative. We should check our assumptions. Be smarter than a pigeon. You going to need to listen to the episode to get this one, but so many systems are built on a set of assumptions and the assumptions are never revisited. If you put a pigeon in a cage with two feeders and only put food in one feeder, the bird will periodically check to see if there is food in the second feeder. The pigeon has an ingrained system to check assumption but the systems we build do not. There are levels of complexity in any system you are trying to change. Jon highlight three levels of complexity that I reframe as follows: 1.Equality of opportunity. 2.The system usually has successful examples in it. 3.We need to be intentional about the platforms we build and not take the ones that presented to us by the most powerful players in the system. I hope you enjoy this episode. You can learn more about Jon and his work at: http://socialcapitalpartners.ca/

In this conversation with Jon Shell, we talk about the a range of topics loosely connected to Impact Investing. Jon, throughout this episode, problematized a lot of the language people use. For example, instead of talking about the Future of Work, he talks about the Present of work. I really enjoyed this conversation and some of the take ways I have got from it were: Focus your energy on changing one small thing.I almost missed this insight, but it is the one that stood out the most for me. Jon and his team, at the time of the recording, were focusing on one thing that they change. I think it is such a good insight and reminds me of setting priorities. If you have one priority it is hard to get distracted. It is hard to suffer from mission drift. One encounter can change the course of your life. Jon tells the story of how he met Bill Young, the founder of Social Capital Partners. He went to that meeting for one thing and at the end of the meeting Bill offered him a job. That one meeting changed what he was doing from that day forward. There is no future of work it is already here. Jon and I talk about how work has been changing for many years. The conversations about the future of work and the role of automation are already happening to people in all parts of the workforce. What Jon is most interested in, at the moment, is getting people to talk about how our systems are designed around permanent work. As a result, people are self-employed have to do things that that other people do not have to do. It should not take a self-employed person three times as long to file taxes. Yet, our system is designed with the assumption that most people are permanent employees. Jon is trying to change that narrative. We should check our assumptions. Be smarter than a pigeon. You going to need to listen to the episode to get this one, but so many systems are built on a set of assumptions and the assumptions are never revisited. If you put a pigeon in a cage with two feeders and only put food in one feeder, the bird will periodically check to see if there is food in the second feeder. The pigeon has an ingrained system to check assumption but the systems we build do not. There are levels of complexity in any system you are trying to change. Jon highlight three levels of complexity that I reframe as follows: 1.Equality of opportunity. 2.The system usually has successful examples in it. 3.We need to be intentional about the platforms we build and not take the ones that presented to us by the most powerful players in the system. I hope you enjoy this episode. You can learn more about Jon and his work at: http://socialcapitalpartners.ca/

ADVNC Founder & CEO Chris Rotelli welcomes High Point University Head Coach, Jon Torpey to the show. Torpey and his Panthers are off to an amazing 4-0 start to the 2019 season, with wins over Duke, UVA and Drexel. Currently in his seventh season at the helm of the High Point program, he is one of the hottest young coaches in college lacrosse. Chris & Jon discuss the following topics on the show:- If Jon is surprised at his team's 4-0 start- How good his team can be- How Jon develops great chemistry & culture on his team- What Jon loves about coaching- Jon's view on the current state of college lacrosse recruiting- The most important skills young players need to develop See acast.com/privacy for privacy and opt-out information. --- Send in a voice message: https://anchor.fm/going-offsides/message

ADVNC Founder & CEO Chris Rotelli welcomes High Point University Head Coach, Jon Torpey to the show. Torpey and his Panthers are off to an amazing 4-0 start to the 2019 season, with wins over Duke, UVA and Drexel. Currently in his seventh season at the helm of the High Point program, he is one of the hottest young coaches in college lacrosse. Chris & Jon discuss the following topics on the show:- If Jon is surprised at his team's 4-0 start- How good his team can be- How Jon develops great chemistry & culture on his team- What Jon loves about coaching- Jon's view on the current state of college lacrosse recruiting- The most important skills young players need to develop See acast.com/privacy for privacy and opt-out information.

Jonathan Colmenares and Matt Butler established Open Strategy at the start of 2015. They assembled strategy presentations and tools into a website. Then they launched a Slack channel which housed thousands of strategists. Then events and an email newsletter. Then they both left the full-time agency world, reduced how much time they spend online and they now spend less time talking about strategy. But Open Strategy taught them about their love for community, teaching, and doing. We discuss: - The needs of full-time agency folk - What Jon and Matt learned from running open Strategy - What life after full-time agency life is like You can find Matt at https://twitter.com/MattButler07 and Jon at https://twitter.com/mrjonath For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

Podcast on the Brink is back for another episode with hosts Jerod Morris of The Assembly Call and Alex Bozich of Inside the Hall. The show is available weekly.In this edition of the show, Morris and Bozich are joined by Jon Crispin of BTN to talk IU basketball and to look ahead to Wednesday's Indiana-Rutgers matchup. Among the topics discussed:· What Jon sees when he watches Indiana right now· Indiana's slow starts and what they say about the team's chemistry· Could one win get Indiana back on track?· Indiana's shooting woes in Big Ten play and what's to blame· Who is Indiana's third most important player moving forward behind Juwan Morgan and Romeo Langford?· What could Indiana be doing differently offensively?· What are the keys for Indiana to beat Rutgers?· Can Indiana do anything to kickstart its transition offense?· Jon's thoughts on Romeo's freshman season· The unpredictability of the Big Ten

Learn how Jon Schoeller went from being a beginning real estate investor to doing 45 deals in his first 18 months. Jon and his partners are doing multiple investment strategies including wholesaling houses, buying and selling fix and flip properties and doing lease options. Come along as we dive deep into how he finds and vets deals, estimates repairs and determines the exit strategy. If you have ever thought you needed a real estate investing mentor, Jon will explain the approach which worked for him and lead to him being CEO of an investment company. Topics Covered Where Jon is located & what types of investments he & his company is doing. How Jon got started in real estate investing. How shadowing other investors lead to him being CEO of an investment company. What his first deal looked like. Jon's tips on how to save money on a rehab. How he found lenders. Project management, avoiding trouble, guiding workers. Average price of house he looks for as an investment. Lessons learned the hard way. His sweet spot number for property values to invest in. A deal Jon is proud of. Bought for $27k at an auction. $43k rehab which was $10k over budget. How his rehab estimate was off by $10k & what he learned from the mistake. His strategies for finding deals. The biggest source foreclosure. Which strategies work the best for him. What he looks for when when he sees a property & when he will skip a deal. How he & his partners screen properties & analyze deals in a systematized way. The minimum target margin Jon & his team look for when analyzing a deal. His plans for scaling. Systems & Software being used to scale the business: SlyDial Google Voice BaseCamp 3 Bixby (A virtual assistant app developed by Samsung on the Android platform.) Jon's favorite strategy for finding deals. An overview of Jon's team. How Jon & his team are beginning to implement investing in "Rent To Own" deals. How they are seeking to solve seller's problems. How & why his team works to protect & guide the RTO buyer towards closing. Jon goes over his worst deal, why the rehab took too long & went way over budget leading him and his team, along with his advice on preventing the same mistakes from happening again. How Jon stays organized & moving forward in his real estate business. What Jon wishes he could do if he had to start over again in real estate investing. Jon's advice on getting started. Connect With Jon Schoeller Jon's RealEstateInvesting.com profile Jon on LinkedIn Jon on Instagram Jon on Facebook  

This was one of our most honest and real episodes to date. Today, we chat with Jon Boles, founder of Avintiv Media. Before Avintiv, his origin story is one to take notes on. This episode will make you think and reevaluate the way you speak on social media and the way you approach your work.   Time Stamps:   (0:45) Jon Boles Intro (3:53) Jon’s Childhood (8:52) Teenage Years (14:50) Addiction (19:40) First Business Created (21:17) What made the Mask come off (30:45) Investing in Yourself (41:11) Influencers  (42:30) SPECIAL ANNOUCEMENT! (56:28) Reading (59:00) What Jon does now (1:13:42) What is Jon’s Flow State? (1:16:42) Where to Find Jon on Social Media   RESOURCES: Follow Jon on Instagram!   To apply for our Transform2gether Transformation Program, click here!   And as always... Please make sure to follow Erin at @erindimondfitness, Jordan at @duggaestetics, and the official Flow State of Mind Podcast page @flowstateofmindpodcast.

Show Notes:01m:20s – Jon’s bio: 150+ RTO projects, $32M+ private capital raised including RSPs. Jon is the President of the Canadian Association of Rent To Own Professionals.03m:50s – Jon will work outside RTO framework when structuring deals if they look good. He customizes his approach to the situation.05m:40s – Jon does everything in integrity due to martial arts background (double black belt). Jon’s experience starting and growing a martial arts gym. 08m:00s – Tenants of Taekwondo and Jon’s core values: courtesy, integrity, perseverance, self control and indomitable spirit. 11m:30s – Real estate investing is not a passive business. More details about selecting a location for Taekwondo club.13m:00s – Jon’s backgrounders growing up. Jon is very adverse to consumer debt, worked very hard, 3 jobs at a time. Jon took an architecture degree, and shortly after graduating did his first real estate deal as a JV in 2006. 17m:10s – Jon is lured to Fort McMurray by his friend Jeff with very high wages. Jon saved 80% of his wages. 19m:40s – Jon gets more education to replicate the success of his first deal. Download audios to listen to while driving truck, audio books, courses. Decides on Rent To Own as his primary strategy. 22m:55s – There are a lot of slime balls in the RTO sphere. 24m:30s – The origins of the Canadian Association of Rent To Own Professionals. Benefits of membership: credibility, support, ongoing learning, connections. 32m:40s – Jon’s parents and siblings. Jon and Sam talk about being the oldest child. 35m:40s – More detail about Jon’s architecture degree and how expensive it was to complete.39m:40s – Jon is very adverse to bad debt and explains his mindset around that. Uses a car example to articulate the problem with bad debt, explains his strong background in math. Holidays as a child every summer would be on a line of credit, and then his dad would work hard after to pay for it which seems backward to Jon.45m:30s – Advice from a “Rich Uncle” mentor was and is invaluable.46m:45s – What Jon is working on now and how he spends his time. Just spent 3 months in Europe and just got back, he managed to do a couple deals while he was away.48m:30s – Raising capital and making / growing your list as a deal maker. Get your newsletter going, stay in touch, build your investor list from your newsletter list (10% of readers will eventually invest with you). Jon had a hard time getting a deal funded. 50 people said no to Jon and he had the perseverance to keep going. He paid 6 investors 20% to get $140,000 total when he was just starting out. Jon then got serious about getting capital in place. He now has more money than deals.56m:10s – Jon got invaluable advice and questions from “Rich Uncle” when he was pitching the first deal, and their relationship got a lot closer even though they didn’t do that deal together. 58m:05s – Even though all 50 people said “no”, they all knew Jon was seriously investing in real estate. Many of them now are investing with Jon now that he is full time as a real estate investor. Being full time adds credibility. 1h:04m:15s – Jon talks about how he manages his deals, and how he is scaling his business by bringing on help. Jon is now free to live away from his properties. 1h:10m:00s – Having the time to invest in real estate when you have a job and kids and a family. 1h:12m:00s – Sam talks about how he manages his time with a young family. Tools, mindset, cutting time wasters. The challenge of shift work and long hours at a job to building a business. 1h:15m:40s – The value of a mastermind group and an accountability partner. Letting yourself down vs letting an accountability partner down. Goal setting and vision boards to keep motivated. 1h:24m:20s – Rapid fire questions. What are you afraid of? How do you overcome that fear? What would you tell your younger self? How many trust companies are there to do RSP loans with and who are they?1h:27m:30s – 9 applications for RSP money to invest in real estate. What trust company will allow 100% financing, including lawyer fees. True no-money-down investing will be discussed at the next RENTS Meeting Nov 29, 2018. Real Estate Investors, Books and Mentors mentioned:Stefan AarnioRich Dad Poor DadDon CampbellDave DubeauMalcom SetterPaul BlacquiereCanadian Association of Rent To Own ProfessionalsLinks:www.jonsimcoe.comlionopportunities.comThings to do before quitting your job: https://youtu.be/T8vamV7cUAs

Show Notes:01m:20s – Jon’s bio: 150+ RTO projects, $32M+ private capital raised including RSPs. Jon is the President of the Canadian Association of Rent To Own Professionals.03m:50s – Jon will work outside RTO framework when structuring deals if they look good. He customizes his approach to the situation.05m:40s – Jon does everything in integrity due to martial arts background (double black belt). Jon’s experience starting and growing a martial arts gym. 08m:00s – Tenants of Taekwondo and Jon’s core values: courtesy, integrity, perseverance, self control and indomitable spirit. 11m:30s – Real estate investing is not a passive business. More details about selecting a location for Taekwondo club.13m:00s – Jon’s backgrounders growing up. Jon is very adverse to consumer debt, worked very hard, 3 jobs at a time. Jon took an architecture degree, and shortly after graduating did his first real estate deal as a JV in 2006. 17m:10s – Jon is lured to Fort McMurray by his friend Jeff with very high wages. Jon saved 80% of his wages. 19m:40s – Jon gets more education to replicate the success of his first deal. Download audios to listen to while driving truck, audio books, courses. Decides on Rent To Own as his primary strategy. 22m:55s – There are a lot of slime balls in the RTO sphere. 24m:30s – The origins of the Canadian Association of Rent To Own Professionals. Benefits of membership: credibility, support, ongoing learning, connections. 32m:40s – Jon’s parents and siblings. Jon and Sam talk about being the oldest child. 35m:40s – More detail about Jon’s architecture degree and how expensive it was to complete.39m:40s – Jon is very adverse to bad debt and explains his mindset around that. Uses a car example to articulate the problem with bad debt, explains his strong background in math. Holidays as a child every summer would be on a line of credit, and then his dad would work hard after to pay for it which seems backward to Jon.45m:30s – Advice from a “Rich Uncle” mentor was and is invaluable.46m:45s – What Jon is working on now and how he spends his time. Just spent 3 months in Europe and just got back, he managed to do a couple deals while he was away.48m:30s – Raising capital and making / growing your list as a deal maker. Get your newsletter going, stay in touch, build your investor list from your newsletter list (10% of readers will eventually invest with you). Jon had a hard time getting a deal funded. 50 people said no to Jon and he had the perseverance to keep going. He paid 6 investors 20% to get $140,000 total when he was just starting out. Jon then got serious about getting capital in place. He now has more money than deals.56m:10s – Jon got invaluable advice and questions from “Rich Uncle” when he was pitching the first deal, and their relationship got a lot closer even though they didn’t do that deal together. 58m:05s – Even though all 50 people said “no”, they all knew Jon was seriously investing in real estate. Many of them now are investing with Jon now that he is full time as a real estate investor. Being full time adds credibility. 1h:04m:15s – Jon talks about how he manages his deals, and how he is scaling his business by bringing on help. Jon is now free to live away from his properties. 1h:10m:00s – Having the time to invest in real estate when you have a job and kids and a family. 1h:12m:00s – Sam talks about how he manages his time with a young family. Tools, mindset, cutting time wasters. The challenge of shift work and long hours at a job to building a business. 1h:15m:40s – The value of a mastermind group and an accountability partner. Letting yourself down vs letting an accountability partner down. Goal setting and vision boards to keep motivated. 1h:24m:20s – Rapid fire questions. What are you afraid of? How do you overcome that fear? What would you tell your younger self? How many trust companies are there to do RSP loans with and who are they?1h:27m:30s – 9 applications for RSP money to invest in real estate. What trust company will allow 100% financing, including lawyer fees. True no-money-down investing will be discussed at the next RENTS Meeting Nov 29, 2018. Real Estate Investors, Books and Mentors mentioned:Stefan AarnioRich Dad Poor DadDon CampbellDave DubeauMalcom SetterPaul BlacquiereCanadian Association of Rent To Own ProfessionalsLinks:www.jonsimcoe.comlionopportunities.comThings to do before quitting your job: https://youtu.be/T8vamV7cUAs

The Pirate Ship of Love with Jon & Tatyana Vroman     In this episode, Sam, Pat, Jon and Tatyana discuss:  Tatyana's podcast debut!  What Jon and Tatyana have learned about themselves over the course of their 10+ year relationship (patience).  Benefits of afternoon sex and also morning sex.  Being authentic and allowing your partner to be their authentic selves.  Parenting the best you can in the situation now – it’s never too late to be a great parent.  Key Takeaways:  Weekly dates aren't realistic for everyone, but planned time alone together is crucial.  With arguments – it’s timing over topic.  Whoever is the least triggered in an argument is the one responsible for healing the conversation.  Your relationship with your partner needs to be priority #1 if you want to be a great parent.  You can't be everything for your partner and that is not a problem.  At the heart of it, love is patience.        "Anything that happens, it’s worth keeping this marriage going. Even if it’s hard, and difficult, and makes no sense, there is a reason why we are together. And it’s a huge reason." — Tatyana Vroman        Mentions: Hal Elrod, Mike McCarthy, Esther Perel        Connect with Guest:  Twitter:  @jonvroman  Facebook:  Jon Vroman, Tatyana Vroman  Website:  FrontRowDads.com  Book: The Front Row Factor: Transform Your Life with The Art of Moment Making  Show: Front Row Factor, Front Row Dads  LinkedIn: https://www.linkedin.com/in/jonvroman/     Connect with Sam and Pat:  Twitter: @BiggerLoveBook  Facebook: https://www.facebook.com/BiggerLoveBook  Website: http://www.biggerlove.com/  Book: Bigger Love- How to have the love of your life for the rest of your life        Show notes by show producer: Chelsea Taylor-Sturkie     Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.    

How has God worked in your life to put you in the places to accomplish HIs purpose? How far have you come? If you’re honest, you’ll admit that your life has been a journey that you could have never predicted. You can probably point to the markers and moments along the way that have been pivotal in influencing your faithfulness and passion for His work. Today’s guest is living proof that God’s ways are higher than ours and His purpose is bigger than we can imagine.   Jon Tyson is a widely respected church planter and leader in NYC. Originally from Australia, Jon moved to the US two decades ago with a passion to cultivate renewal in the Western Church. Jon has spoken at Q Conference, Catalyst, and other key venues around the world. His preaching addresses culture and faith with a rare fusion of passion and depth. He has been featured in Christianity Today, NY Times, and Relevate. Jon lives in the Hell’s Kitchen neighborhood of Manhattan with his wife and two children.   More in the episode:   Jon’s story of dropping out of high school at age 16 to be a butcher in a meat factory in a sketchy neighborhood in Australia and coming to the US at age 20 to study theology The visionary boss at the meat factory and the incredible vision he cast for Jon How Jon became a Christian at age 17 at a Pentecostal Youth Revival at what is now Planet Shakers Church The scholarship miracle that allowed Jon to come to the US to study at Bible college A foundational verse for Jon’s life, in his own words: Habakkuk 3:2--”I’ve heard about who you are, Lord. I’m in awe of what you do, and I want you to do it in our day. Make what you’ve done in other generations known now.” The theme of Jon’s life: Closing the gap between what God has promised and what we are experiencing Sharing his testimony at the youth revival and how the Youth Pastor marked that moment to wake up Jon’s destiny and call something out of him Jon’s early morning habit of earnest prayer for revival and the fire that burned within him How he spent the next three years being persecuted for his faith as he completed his apprenticeship at the meat factory Three years of character training, prayer, and the open doors to come to the US How the character and integrity of Jesus has to be the foundation of ministry and influence and success or we collapse into a “sinkhole”--”We have to tend to the secret life of intimacy with Jesus.” How he dealt with the ridicule and temptation at the meat factory and influenced his co-workers through his character and integrity The root of Christianity in discipling others and leading churches: Being faithful in small things Jon’s “Red Sea” story of NYC church planting and being homeless while apartment hunting Jon’s biggest strength: “The ability to handle drama and keep believing that God is going to come through.”” Jon’s weakness within that strength: “Sometimes not meeting people in the emotional pain of their lives in sympathy.” Why Jon wrote The Burden is Light to offer people hope in the things they wrestle with daily The dangers of pride, comparison, and discontentment The analogy of the ring with three layers: The call before God, the people we serve, and the people who are eavesdropping on our mission What Jon sees in today’s culture: distraction vs. presence: why we need to learn to pay attention to the life around us How to align your passion with action instead of aligning your passion with opinion Jon’s advice to himself at age 30--”In my desire to model personal humility, I did not demonstrate enough executive will. I had too much of a peacemaking spirit. I would say to steward the call God has for you and I would realign personal humility and executive will in my life.” A recommended book: The New Copernicans by John Seel Jon’s advice: From Hebrews: “God rewards those who diligently seek Him. Seek Him and press into everything He has, and He’ll reward you in ways you can’t imagine.”   Resources:   www.church.nyc Find Jon on Twitter and Instagram Like Are You Real on Facebook and send us a message for a chance to win a free copy of Jon’s new book! The Burden is LIght: Liberating Your LIfe from the Tyranny of Performance and Success by Jon Tyson Ordering Your Private World by Gordon MacDonald Amusing Ourselves to Death by Neil Postman The New Copernicans by John Seel

“Our whole lives are made up of moments… How we approach the here and now ultimately writes the stories of our lives.” Ever felt as though you’re missing out on life as it happens? It’s a common concern. When you’re juggling a ton of responsibilities (and a to-do list that never ends) your head and body aren’t in the same place! And when you’re chasing the future and rushing over the here and now, you end up missing out on a lot. It’s why I was so excited to chat with Jon in this episode. Jon is on a mission to show people how to live life in the front row - and his tool of choice is moment making. It’s a mindset I totally buy into. I used to focus on the grind. I used to constantly chase the next promotion or the next big goal because I believed that’s what would make me feel successful. But I soon discovered this mindset puts you in a game you’ll never win. That’s because life isn’t a journey. Instead, it’s a series of here and now moments. And my guest today reveals how to grasp that profound insight and use it to create the life you want. “Personal growth isn’t always about learning something new, it’s often about remembering something true.” Jon Vroman is an award-winning speaker who’s given more than 750 keynote presentations for many companies, organizations, universities, and associations. He’s also the #1 bestselling author of The Front Row Factor. Transform Your Life with The Art of Moment Making. Jon is a real authority on this important approach to living so I was grateful to find out more about his ‘rituals, routines, and rhythms’. We cover a lot of ground in this episode. From the lessons you can learn from people battling life-threatening illnesses to tangible strategies that put you in the front row, this conversation gets profound. So tune in now and learn how you can master the art of moment making in episode #29. “I have learned so much about living lifefrom people who are fighting for it.” Some questions I ask:How do you define ‘moment making’. (1:14)How has your awareness of the power of moments allowed you to create more moments that matter? (3:52)When joining up the dots, how do you process a backstory of extraordinary pain and shift your mindset to look for growth and meaning. (6:44)How has your dedication to moment making led to career success? (12:14)What first step would you recommend to someone who knows they’re not a ‘front row friend’? (16:55)What do you do on a daily basis to get centered and remind yourself what’s really important in life? (19:20)How does scheduling time for you FIRST allow you to do more? (24:09)Where did you learn about the pendulum analogy? (32:00)How has teaching your message about moment making made you a better recipient of that message? (35:33)How do you stay grounded on a daily basis? (38:51) In this episode, you will hear about: What it means to ‘live life in the front row’. (2:48)The question to ask yourself to become a ‘moment maker’ - for yourself and others. (3:25)The experience that sparked the creation of the Front Row Foundation.Your mess becomes your message: Why humans are ‘meaning makers’ and how this influences our lives. (8:15)Jon’s story - and the meaning he applied to his childhood. (9:07)What Jon learned from Nicky - a stage 4 breast cancer sufferer. (9:37)Why it matters who’s in your front row - and how this awareness can change your life. (15:10)Why you need systems to live in the front row and the impact being your own ‘marketing manager’ has. (19:55)The proximity principle, the law of familiarity, and why Jon keeps a gym bag in his car. (22:15)Why Jon color codes his calendar and how this ensures his life doesn’t get eaten up. (24:56)The great equalizer and how this inspires Jon. (26:00)Why you should visualize the future and reflect on your past - and how this is different from ‘living’ in the future. (29:57)The power of teaching and how it helps you articulate your truth. (35:40) How to contact JonLearn more about Jon at www.FrontRowFactor.com. We thrive on your feedback, so if you’ve enjoyed this show, please rate us and leave us a review. And don’t forget to subscribe to ensure you never miss an episode again. See acast.com/privacy for privacy and opt-out information.

Our Dream Theater episode is finally here! That's right, it happened. Jon Drake, the podcast hate machine, returns to finish what we started weeks ago. And what we started weeks ago ended the same way it started. Dan gets drunk, hates The Astonishing, and Jon Drake can't get enough of his suffering. What Jon can get enough of is fans not reading words about Mike Portnoy. Also, Joe and Geoff love them some Dramatic Turn of Events. It's time for Discussmetal.com to pull you under! This is our full Dream Theater episode of Discography Discussion. #ItFinallyHappened #discussmetal #PodcastHateMachine #DreamTheater Talk Toomey Podcast - http://www.talktoomeypod.comThe Nerf Herder Council - http://nerfherdercouncil.com Join our Patreon: Discography Discussion on Patreon - https://goo.gl/S7fVCcDiscography Discussion Podcast Homepage - https://goo.gl/hXMI33Subscribe to RSS - http://feeds.feedburner.com/danandjoeshowListen to Discography Discussion on iTunes - https://goo.gl/AzQ7vYDiscography Discussion on Google Play - https://goo.gl/d6czHIListen on Stitcher - https://goo.gl/j2eViHWatch/Listen on Youtube - https://goo.gl/rmJ8ksListen on TuneIn - https://goo.gl/lBs1wNFacebook - https://www.facebook.com/DiscographydiscussionTwitter - https://twitter.com/discussmetalTumblr - https://danandjoeshow.tumblr.comYoutube Live Stream - https://goo.gl/h7PuL2Google+ - https://goo.gl/WnyGvwQuestions? Comments? Suggestions? Email: danandjoeshow@gmail.comwww.discussmetal.com -Dream Theater Episode Playlist-Pull Me UnderPanic AttackMetropolis - Part 1As I amOn The Backs of AngelsThe Looking GlassThe Glass PrisonYtse JamThe Mirror6:00

How to Stretch Yourself to Become Your Best This week I'm delighted to have Jon Stolpe on the show. We discuss: How we connected.  Why STRETCH is such an important term in Jon's life. He's helping men around the country help improve their commitment to fatherhood, family, faith, and work challenges.  See the Stretched Men Group for more info. How Jon first got to Guatemala. The big confirmation that allowed him to go there. Jon and his blog audience brought the finances available to build houses. His book, Rooftop Reflections. How the book, Wrecked, for something good, as Jeff Goins described. The socio-economic status of families in the Guatemalan culture.  How widows struggle amidst the situation. They have built multiple homes in Guatemala to help families of widows in Guatemala.  Jon's vision to build 100 houses in Guatemala before he passes away.  The next step in his journey to impact families and involve the community in the process. What Jon and his family would like from you. How much it costs just to build one house for a family in Guatemala. The life change his family experienced through this. Jon & his wife chose to sell their home to have more margin in their lives to live, give, and save. How they have chosen to live differently to make a greater contribution. "Do for one what you wish you could do for everyone,"  Andy Stanley. "You can be extraordinary right where you live with the people you rub shoulders with every day." Do a little better.  Stretch yourself.  Make an impact. How difficult it is to translate what that experience was like. The Hobbit's parallel and how hard it is to come back to regular life. You are not ordinary.  You have an amazing opportunity right in front of your eyes.  You can change the world for someone else and yourself. Do something today. Cause yourself to stretch.  Become your best.

This week's guest is GA Co-Founder Jon Miller. Jon explained the "5 Why" method and how it can be used to effectively determine root causes and solve problems. An MP3 version of this episode is available for download here. In this episode you'll learn: What Jon has been up to (4:10) About 5 Why (5:51) An anecdote about Jeff Bezos (8:59) Other examples of 5 Why in action (11:21) The best way to use 5 Why (16:22) What happens is there multiple root causes (19:25) Errors that can occur during 5 Why (22:05) The importance of seeing for yourself (26:55) Final words of wisdom (29:57) Podcast Resources Right Click to Download this Podcast as an MP3 Download a Free Audio Book at Audible.com Jeff Bezos and Root Cause Analysis  The Lean Startup by Eric Ries Jon on Twitter Join Us at AME Boston The 2017 International AME Conference is taking place in Boston from October 9th to the 13th. Come meet the Gemba Academy team and experience the world's largest lean and continuous improvement conference. Use promo code Gemba10 to receive 10% off your registration. Learn more here. We're also having our annual AME cocktail party, and this year the location is pretty spectacular. RSVP here. Subscribe & Never Miss New Episodes! Click to Subscribe in iTunes If you enjoyed this podcast please be sure to subscribe on iTunes. Once you're a subscriber all new episodes will be downloaded to your iTunes account and smartphone. The easiest way for iPhone users to listen to the show is via the free, and incredible, Podcast app. You can download it here. CLICK HERE to subscribe to the Gemba Academy podcast on iTunes. You can also subscribe via Stitcher which is definitely Android friendly. What Do You Think? Do you use the "5 Why" method? Share an example.

Jon Matar, CEO of PowerUp Labs, comes on the show to discuss his journey from young entrepreneur to a successful startup: Want to start a business but worried you will fail? Jon Matar tells us his story of a startup and how he has managed to keep trying until he found success. Story of a Startup: Jon Matar tells us how why he left a comfortable job as a banker to join the startup world. Remember, even if your startup fails, you can always go back to where you started, usually at an even higher position. He discusses how he pivoted from his first startup, "Why Wait?", and why he made that decision. His next startup, "Localview", was more successful but ultimately he needed to make another pivot to "PowerUp Labs". As with many successful businesses, PowerUp Labs' success came because Jon started listening to customers and working to make his customers happy. As long as you don't burn bridges with your existing company, usually they will understand your desire to start a business and will welcome you back if things don't work out. Jon's prediction for the future of the tech industry and why he expects big things from virtual reality and augmented reality. If Jon had to go back to work, which area of the tech industry he would like to join. The struggles of being CEO of a company and why it isn't all glitz and glamour. Every decision you make will directly impact your family and your employees' families. How he was finally able to feel comfortable with his business by switching from trying to hit a "home run" and get investors to bootstrapping and trying to make money by listening to customers. Additionally, we discuss the importance of validating your business idea, a concept Paul learned about when he attended Startup Weekend. What Jon learned about investing and startups from the CEO of Hubspot. Specifically, how it can be dangerous for a company to raise a lot of money from investors right away. Why he chose the Angel Investor route, raising money from friends and family, and then decided to close funding for his companies. Jon Matar's advice to most startups is to validate your idea and then bootstrap (fund it yourself) while working at your current job. John Ackerman recommends every potential entrepreneur should first read "Rework" to learn the importance of building a company slowly. It took Jon Matar five years before he really felt a breakthrough. If you think you want to start a business, if you don't you will regret it. Take a chance and do it. Even when life got tough, Jon has never regretted starting a business. Last call questions and answers: Best career advice: "Rome wasn't built in a day." Building a business, like most things in life, is built like compound interest. What advice would your 60-year-old self give you today? "Work even more." "Keep grinding." Best thing spent money on the past 6 months: Trip to Dayton, OH to see Phish in concert. What media do you recommend: Vice News on HBO Favorite drink: New Belgium Citradelic Tangerine IPA West Sixth IPA Rhinegeist Cougar Three Floyds Kroger make your own six pack Special shoutouts and show notes: Groupon Living Social Republic Bank Stock Yards Bank Genesee Brewery Miller Lite Bellarmine University Spalding University Pokemon Go Startup Weekend Milewide Beer Co.  Monnik Beer Against the Grain Brewery Great Flood Brewing Morris Deli Brewgrass Homebrew Impelllizerri's Pizza Jimmy Buffett The National Parks Rivvrs Zanzabar Cars Interested in learning more about what it takes to build a startup? Check out our previous episode with Phil Brun, winner of Startup Weekend Louisville. Also, feel free to contact Jon Matar on LinkedIn or at poweruplabs.co. Have any topics you want to be covered or entrepreneurs you'd like us to interview? Let us know! You can email us at paul@drunkenmoney.com or john@drunkenmoney.com. You can also find us on Facebook, Instagram, Twitter, and Linkedin. Please be sure to subscribe to our weekly mailing list at drunkenmoney.com/subscribe. About Jon:  Jon is a determined leader who is passionate about creating a company that brings real value to its customers. He brings to the team real world experience in financial analysis and risk management. Jon has a "never-give-up" attitude and is consistently trying to move the business forward by being innovative and different. His mission is to build a company that provides cutting edge technology solutions for his customers. His professional goal is foster a company culture that has a real impact on the local community through economic development and job creation.

In this week’s episode, I talk with Jon Gordon. Jon is an author and keynote speaker, whose core message is positive leadership. During our conversation, Jon details the times he received divine inspiration, which led him to discover his ultimate purpose. Jon is open about his faith, and tells of how it helped him to overcome the fear of trying something he believed he was meant to do, even when he wasn’t certain he had what it would take. He also shares how he helps coaches create great teams through communication, connection, commitment, and caring. Jon has written 14 bestselling books, including The Energy Bus and Training Camp. His tips have been featured on the Today Show, CNBC, The Golf Channel, and Fox and Friends. He works with companies and sports teams, including Southwest Airlines, Dell, the LA Dodgers, and the Miami Heat, to name a few.   Key Takeaways: [2:22] What does ‘bring your whole self to work,’ mean to Jon Gordon? [5:28] One of Jon’s early goals was to run for Congress, but after a City Council run, he decided against it. [12:07] A spiritual moment inspired Jon to write. [16:44] Jon has had many divine interventions in his life, including the idea to write his first book, The Energy Bus. [21:09] Positive leadership and faith would become Jon’s core message and ultimate calling. [24:02] Being open about faith in our distorted worlds. [30:33] The greatest coaches and leaders are lifelong learners. [35:32] Leaders who practice the “4C’s,” create positive and healthy work environments. [39:50] What Jon believes it takes to be a great teammate. [46:18] The Power of Positive Leadership book looks at leaders who inspire people. [49:40] Jon is grateful for his 20-year marriage and his kids.   Resources: Jon Gordon Mike Robbins Website Mike Robbins Podcast Mike Robbins on Facebook Mike Robbins on Twitter

Jon M. Chu is a Hollywood director. You’ve likely seen some of his work on the big screen. He directed G.I. Joe Retaliation, Justin Bieber: Never Say Never, Step Up 2, Now You See Me 2 and many other blockbusters. In this episode, Jon talks about a profound moment in his childhood when he not only asked himself Why Not Now? but also sold the idea to his mom. It was a conversation that changed the whole trajectory of his life. Jon shares a time when he asked Steven Spielberg how he would know when he's a director. Steven's response has guided Jon since. As for Jon’s current Why not Now? - He had to do one thing to nudge him forward. This is something that applies to many of us. Once we pull this trigger, we’re off and we have momentum. Jon shares his secret that will help spark action toward your own Why Not Now? Show Notes: Jon shares a critical Why Not Now? moment he experienced in the middle of the night during high school. Instead of writing papers in high school, Jon convinced his teachers to let him submit videos. How Jon has navigated through moments of drought in the early days of his career. The wisdom Steven Spielberg gave to Jon at a young age. The impact growing up in Silicon Valley had on Jon's career as a director. The role social media has played within the process of film making. Literally how Jon has used social media during the production of films. The future of technology and film making. What Jon would tell his younger self. Books Mentioned: Crazy Rich Asians by Kevin Kwan China Rich Girlfriend by Kevin Kwan

Every now and then the "recommended" notification on Twitter will suggest someone to you who is actually a good fit. A few months back, the recommendation was for Jon Nastor. After looking at his profile and seeing that he's a drummer, and entrepreneur, and an author, I had to see what this guy was about.That led to an exploration of his site, diving into his podcast and realizing that he and I share a lot in common. We both love punk rock, both play drums (him far more successfully than I). We both have working in the music and entrepreneurial space for a while. We have also had excellent conversations with some of the same people on our podcasts like Tom Giles, Kevin Kelly (episode coming soon), and Seth Godin. I knew I had to talk to this dude.Jon is a great conversationalist, and a truly comfortable person to engage with. He was gracious in extending the conversational love to me in letting me join him on Hack The Entrepreneur Podcast shortly after we talked. Listen to our chat on his podcast here.His insights into what success actually means, how to combine our passion and our freedom to do what we want, and what growth actually is are spot on.I highly recommend his book Hack The Entrepreneur, the book and the podcast. It's insights into what real growth professionals like the individuals mentioned earlier and several others give to show the way forward.Episode 26 with Jon Nastor Show NotesJon gives a Cliff Notes definition of "Growth Hacking" for musicians in first 10 minutes of conversation.You don't have to have a ton of experience before starting out. If you want to do something do it. It's how Jon created his podcast and wrote his book. The backstory and his insights are perfect for helping you get started.We talk about how annoying auto-DM messages and auto-responders are when first making new contacts with people on social media. This is particularly insightful for musicians who do this on Twitter. What Jon says about this is how most professionals in media and with an influential audience feels if you auto-DM them right out of the gate.We cheer for the underdog in the story but we tell other people we're the giant. Why that is and how that hurts us about 3/4 into the podcast.Jon Nastor Podcast Quotes“Do work that matters. What matters to me might not matter to you. But it’s worth talking about.”“I like my businesses like I like my music: fast and independent.”"If you have an idea and you put it onto paper, and then in a digital format, and put it out to the world, that is entrepreneurship.”“We all go against Goliath in real time, and cheer for David, but then we try to pretend to be Goliath in what we do. Then we lose that personal connection. Everything I write and everything I say is for 1 person. If I treat them well enough there will be that connection personally.”Listen, download and share via this player:

Jon Nastor is the guy behind a coupe of highly successful podcasts (Hack The Entrepreneur and The Showrunner) and over the past 3 years built a product called VelocityPage. One of the first products that allowed you to quickly create landing pages without knowing how to code. VelocityPage was unique and made a huge splash on the market. Over time Jon’s plans changed. And that’s when the focus of VelocityPage began to fall apart, and what Jon and I discuss. Here’s what Jon shares: How Jon first came up with the idea to start VelocityPage. What triggered the hard decision to close the business, even though he is still making sales. Why he didn’t feel good about the fact people will were buying his product. Why it was important for Jon to get Mark Jaquith as the lead developer, even though he didn’t know Mark at the time. Why he said he didn’t put enough action into this business, and didn’t want to. How the concept of “Hell Yeah!” drove the nail in the coffin before burying his business. Why it’s important to be excited about what you’re doing. Why he said he was throwing away good time, good energy, and money into the project and how it kept dragging him down. How it’s hard for an entrepreneur to face the facts. What Jon means when he said, “I want to scratch of my own itch.” Why you have to default to “No,” rather than default to “Yes.” Why Jon is turning down business opportunities he never thought he’d be offered. How he came up with his next business idea and how he’s taking action on it now. Jon also announced his next big project that is planned to go live in June. Which I think is a very cool idea. Enjoy the show. Download Jon’s tips in the 1-Page Quick Action Sheet for this episode here.

In episode 6 of The OCD Stories podcast I interviewed Jon Hershfield. Jon is the author of two books on OCD and a therapist who specialises in OCD treatment. Show notes: Jon’s OCD Story (1:30) What Jon did before he retrained into therapy (7:10) Risk and OCD (9:00) What mindfulness is, and how can it be used to treat OCD (11:40) Mindfulness and ACT (14:45) Jon’s tips to stay on track with mindfulness training (16:15) Using mindfulness for anger (22:00) Good meditations for beginners (26:40) How to meditate even though you are getting intrusive thoughts (31:50) How mindfulness can work alongside ERP (39:20) Jon’s tip for starting and sticking with ERP (44:20) The acceptance script and how to use it (51:20) Mental reviewing, scenario bending, mental rehearsal and mental hoarding (1:00:30) The one bit of advice Jon would give if he only had 30 seconds (1:12:00) Jon’s new book “When a family member has OCD” (1:14:15) What Jon would have written on his billboard (1:16:40) Find out more about Jon: Jon's website - OCDBaltimore.com Jon on Twitter - @CBTOCD The mindfulness workbook for OCD (Amazon UK/Amazon USA) When a family member has OCD (Amazon UK/Amazon USA) Resources mentioned: OCD Georgia talk Peaceful warrior film Dr James Claiborn Headspace 10% happier app and book (Amazon UK/Amazon USA) IOCDF Shala Nicely To your success, Stuart and The OCD Stories team Get exclusive podcasts and content by becoming a member of the podcast find out more here >>