Podcasts about campaignshow

What separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply.In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can't replace real customer insight, how to use RFM segmentation to identify your most valuable users, and the frameworks that top-performing brands use to map the customer journey and boost lifetime value.From tactical tips on optimizing welcome flows to the underrated power of post-purchase emails, this is your blueprint for building human-first marketing in a world increasingly driven by automation.

What if everything you know about “value-driven copy” is wrong?In this episode, I talk to Will Green, Founder of Copy Road, about what actually makes copy convert. We dive into the difference between trust and tricks, and why the best copy doesn't need a sales funnel—it needs a promise, proof, and process.

In today's pep talk, I share the three core types of launches—small, medium, and big (aka the Big-A$$ Launch

Send us a textIn a world where you've got just 8 seconds to make your message stick—what do you say and how do you say it? This episode breaks down The Micro-Script Rules by Bill Schley, a game-changing read for any small business owner or personal brand builder. 

Send us a textIn this episode of Imperfect Marketing, I sit down with Dan Coughlin, an expert in digital marketing and accidental agency owner. We explore the evolving landscape of influencer marketing and how businesses can leverage it effectively.Dan shares his journey from observing his wife's success as a micro-influencer to managing a thriving agency specializing in influencer partnerships. We discuss:The Changing Face of Digital MarketingHow consumers are becoming savvier to traditional advertisingThe growing importance of authenticity in marketing campaignsWhy AI can't replace human creativity in content creationDemystifying Influencer MarketingThe different levels of influencers, from content creators to celebritiesWhy micro and mid-tier influencers often offer better ROI than mega-influencersThe value of niche, engaged audiences over raw follower countsGetting Started with Influencer PartnershipsThe "crawl, walk, run" approach for businesses new to influencer marketingHow to calculate fair compensation for influencers (hint: it's not an exact science)The importance of authenticity and genuine product enthusiasmKey Takeaways for MarketersWhy storytelling is crucial in influencer partnershipsThe value of data-driven decision making in marketing campaignsHow to approach marketing with a "poker player" mindsetWhether you're a small business owner curious about influencer marketing or a seasoned marketer looking to refine your strategy, this episode offers valuable insights into harnessing the power of authentic partnerships in the digital age.Are you ready to explore how influencer marketing could transform your business? Tune in to learn how to navigate this exciting and ever-changing landscape.Connect with Dan:Website: gethypedmedia.comLinkedIn:linkedin.com/in/daniellcoughlin/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Mastering sales isn't just about scripts—it's about understanding emotions and guiding clients through major life transitions. In this episode, Dan Rochon reveals how to break through client resistance, use the CPI communication model to build trust, and optimize conversations for higher conversions. Plus, get an inside look at a real-time ad campaign launch, A/B text testing, and strategic insights to improve response rates. If you want to close more deals and create meaningful client connections, this episode is a must-listen!What you'll learn on this episodeThe real reason clients push back and it's not what you thinkHow to navigate emotional conversations with ease using the CPI modelThe psychology behind resistance and how to transform it into agreementA behind-the-scenes look at launching high-converting sales campaignsHow to use A/B testing with text messaging scripts to improve response ratesThe “duck and tickle” method for defusing tough conversationsResources mentioned in this episodeCPI Community Membership – Join for exclusive training and scripts. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

Director of Marketing (APJ) of Smartsheet, Laura Jenkins, shares with us her experience of being a one-woman marketing band in the Asia-Pacific region, and where her journey has led her today with the company. This episode also covers... Regional differences with campaignsHow to navigate working in a sales-led organisationHow to deal with HQ being in a different regionCollaboration and budget management About Laura... Laura Jenkins is an award-winning senior B2B marketing professional with 20 years of experience across technology, media, and professional services. She specialises in developing and executing strategies for both listed and unlisted companies, with expertise in brand, PR, performance marketing, events, and sponsorships. A results-driven marketer and collaborative leader, Laura is also the host of In The Blend, a podcast helping parents and step-parents navigate life in blended families. Resources mentioned in this episode: Deep Work - Cal NewportEssentialism - Greg McKeownMini MBA - Mark RitsonThe Marketing Leadership Masterclass - Thomas BartaAxel SukiantoSparkAI _________________

Episode 63.  There is a big engine of people behind the candidates in the world of politics. Exploring a campaign and election from the inside helps give insight into what's happening and why.Guest Matthew Krayton provides counsel to campaigns at the local, state and federal levels as well as to clients in the private and public sectors across the public relations landscape. He worked on special projects during Joe Biden's 2020 campaign and helped to create the “We Just Did” hat. He created his PR Consulting Firm, Publitics, in 2011 and has been growing his team ever since.Matthew has a unique view of the political landscape, and during the episode he shares his perspective of it through the lens of PR. He also shares insights into the relationship between social media and politics.Key Takeaways and DiscussionThe typical way (and time) Matthew usually meets his clients.How he got involved in political campaignsHow the approach to PR politics has changed and opened up to young people.The different ways that campaigns mirror startup companies.What makes Publitics a full-service PR firm.What consulting looks like in PR politics and politics-adjacent spaces.Why an overlap in values is important in public relations.The best social media platform for organic reach today.The difference between the Harris versus Trump campaign from a PR perspective.Why policy proposals sometimes take a back seat through values and personality.The secrets to running a seamless and successful campaign.Why empowering your people, especially your PR team, is crucial in all organizations.Why psychological safety is important in business, including those who work in politics.How people in the US today are reckoning with work culture (and changing it).

In the last few years, bilingual social media content has emerged as a tool used to increase diversity and rights for minority groups. On Instagram, Twitter, Facebook, Snapchat, and other social platforms, organizations such as Tide Pods by Unilever have released bilingual images that support diverse communities. More recently, nonprofits have started to use bilingual social media content as a marketing tool and support communities by creating awareness and encouraging the involvement of people to take positive action. This is important because it gives back to communities that have been left out by mainstream culture for many years.My guest today is Maria Ochoa, Founder and CEO at Emprender Creative, an agency helping organizations realize their vision by providing bilingual marketing services with content that is culturally targeted, impactful, and relevant to the Latinx community. Maria has over 20 years of experience working with diverse populations in California and Illinois — advocating for individuals and groups. Her work in social media and content creation has allowed her to continue to serve and advocate for the most vulnerable members in our communities. In this episode, Maria and I discuss: How bilingual social media content helps promote diversity, equity, and inclusion in nonprofits How to use bilingual content in fundraising appeals and campaignsHow to start creating bilingual contentThe benefits of sharing bilingual content Which social media channels nonprofits should use to promote this contentAbout Maria OchoaMaria Ochoa is the founder of Emprender Creative, a bilingual social media agency dedicated to helping organizations bring their visions to life. With a focus on culturally targeted and impactful marketing services.  Her goal is to help nonprofits engage effectively with the Latinx community. Maria holds a B.A. in Sociology from Aquinas College and a Master's in Leadership Studies from North Central College. With over two decades of experience, Maria has advocated for diverse populations across the United States and Latin America. Through social media and Meet Maria Ochoa, the passionate founder behind Emprender Creative, a bilingual social media agency on a mission to bring organizations' visions to vibrant life. Maria's focus is all about crafting culturally targeted and impactful marketing services, with a special emphasis on helping nonprofits engage effectively with the Latinx community.Connect with Maria on LinkedInFollow Maria on InstagramOther links:https://www.emprendercreative.com/https://www.emprendercreative.com/post/how-bilingual-social-media-content-helps-promote-diversity-equality-and-inclusion-in-nonprofits Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In 2022, Macy's launched its new social purpose platform, Mission Every One, to create a brighter future with bold representation for all.In support of youth empowerment, a guiding principle of this mission, Macy's launched a multi-year partnership with Big Brothers Big Sisters (BBBS) to serve young people through the power of mentorship, creating a path for future success and impact that lasts a lifetime.In the first year of the partnership, Macy's raised $4.8M for BBBS to create more than 97,000 mentor moments for Littles nationwide by developing an integrated, 360-degree cause campaign that engaged all stakeholders with their shared missions and clear CTA. In today's episode, I'm joined by Sam Di Scipio, Senior Director, Social Impact, Macy's, Inc., and Deb Barge, CDO, Big Brothers Big Sisters of America, to talk about their incredible partnership. In today's episode, we'll explore:The origins of this partnership and Macy's criteria for selecting a national cause marketing partnerHow the partners created a foundation they could build on year over yearHow the brand gracefully transitioned from one cause partner to anotherInsights into building consumer-facing campaignsHow to build an authentic, year-round partnership with youth voice, choice, and ownership at the centerHow the partners quickly embedded the partnership in both organizations, unlocking activation and integration opportunitiesThis episode is brought to you by Macy's, Inc.Links & NotesBig Brother Big Sister's WebsiteMacy's WebsiteMacy's NewsroomMacy's Celebrates the Holiday Season with BBBSElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (00:56) - Introducing Deborah Debarge and Sam DiScipio (04:30) - Mission Everyone (28:48) - Facilitating the Quick Integration of Complex Partnerships (44:30) - Youth Voices

Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.Today's episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.In this episode, we talk aboutSuccession planning and acquisitions The power of focusing on the human story and campaignsHow thought leadership and innovation are key parts of their marketing approachTheir approach to awards and the role is has played in boosting visibilityHow they've re-adopted an 'old school' tool for presentations, pitches and collaborationLinksAbbas MarketingPerkins&Will U+IAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don't forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

As the Barbie movie hit theaters, waves of people in pink flooded out to watch one of the biggest cultural moments of the year. It was more than just a movie, though; Mattel and Warner Bros. Discovery partnered with one philanthropic partner - Save the Children - to ensure every girl has the confidence to dream.Mattel is a long-time supporter of Save the Children's work and was aligned to collaborate on this unique global cause marketing campaign in the belief that all children need to be equally heard and valued – and that no girl is held back based on her gender. The Barbie movie provided a unique opportunity to galvanize consumers around a movie that speaks to this vision.Unfortunately, many girls develop self-limiting beliefs and stop believing they can be anything as early as six years old. “Barbie” aimed to disrupt gender stereotypes in a way that was empowering, inclusive and inspiring.In today's episode, EFG's Alli Murphy is joined by Dan Peirce, Senior Managing Director of Corporate Partnerships at Save the Children, and Nancy Molenda, Executive Director of the Mattel Children's Foundation & Global Philanthropy at Mattel.In today's episode, we'll explore:Key opportunities for organizations that are partnering on content marketing in global markets – and the unique challenges those types of collaborations require to reach new and more diverse audiencesKey strategies & tactics for rolling out global cause marketing campaignsHow to differentiate philanthropic opportunities from other promotional partnershipsHow to work together to ensure campaign messaging supports the creative vision of the content it supportsWhat made Save the Children the right philanthropic partnerHow Dan & Nancy prioritize their wellbeingThis episode is brought to you by Save the Children.Links & NotesSave the Children's WebsiteDan Peirce's LinkedInMattel's WebsiteNancy Molenda's LinkedInElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:14) - Introducing Nancy and Dan (05:38) - The One Partner (09:06) - Advancing Business Goals (14:02) - Measuring Value Against Goals (19:34) - Worldwide Trust (29:31) - Lightning Round (37:03) - Learn More

This episode of the 1SEO Podcast features David Kiehle, Founder & Managing Member at Milan Marketing.David discusses how businesses can leverage both mail and digital marketing to boost revenue and growth. We cover topics including:The unique benefits of direct mail vs digital marketingStrategies for combining mail & digital campaignsUsing direct mail to drive digital engagementTips for integrating mail marketing data with your digital effortsThe power of personalization in mail campaignsHow direct mail complements and enhances your overall marketing strategyDavid shares insightful examples and proven techniques you can use to get the best of both worlds when it comes to mail and digital marketing. Tune in for actionable tips to increase your reach, boost conversions, and take your business growth to the next level!

My guest today is Eddie Shleyner. He is the Founder of VeryGoodCopy, a popular newsletter I subscribe to. He's also the former Copy Chief at G2.com, an excellent resource for finding software and other services. In this episode, we discuss the following:How Eddie got into copywritingSocial media managementThe role of AI in copywritingDirect response campaignsHow to create an effective landing pageResources:Eddie's websiteSupport the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!

Shahin chats with Suzanne Pelizzari, APAC Marketing Director at CSG about how, as an APAC marketer, you can take your HQ campaigns and make them relevant for the region. The episode covers: The challenges faced with international campaignsHow to customise campaigns for the regionHow to approach the different markets within APACThe common mistakes regional marketers make when pursuing personalisation Suzanne is a proactive, results-focused, global marketing executive who specialises in demand generation and pipeline marketing. She has a track record of achieving results by implementing innovative marketing strategies to help organisations tell their unique story, grow revenue, reach audiences, create communities, build partnerships and deliver experiences - all while building high-performing marketing teams who love to have fun at work. With her current role at CSG, Suzanne has previously worked at ABB, Amdocs, Ergon Energy and RPM Global. Resources mentioned in this episode: The Happiness Lab - Dr. Laurie Santos _________________ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

Kalev Kärpuk is the CEO and Cofounder of Adact.me - a marketing gamification platform. Kalev has been in gamification for more than 10 years and is the perfect person to talk about engaging users, applied gamification, selling to fortune500 companies and more.In this episode we talk about:The role and impact of gamificationOnboarding and employee engagement through gamificationMeasuring the effectiveness of gamified marketing campaignsHow to use gamification for B2B businessesSelling to big name companiesBrand awareness and marketing metrics===Find other episodes on >  https://www.pursuitofscrappiness.co/Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTAConnect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness 

Are you looking for effective ways to market your business through email but unsure about where to begin? Email marketing can be an intimidating task for many entrepreneurs, which is why it's helpful to understand the fundamentals and tools you can use so you can start building a strategy that works for you. In this episode, Danielle shares her personal all-time fave tool when it comes to email marketing: Flodesk. From segmentation in email campaigns to building attractive opt-in pages, she provides her insights on how to utilize Flodesk efficiently and create automated workflow sequences that will engage the right people. These tips will help you reach your sales goals, nurture leads effectively and make an impact with your emails - all without feeling overwhelmed.So if you're ready to kickstart your email marketing journey, tune in to this episode and use Danielle's advice to get started today!In this episode, we cover:Why Danielle loves using Flodesk for crafting easy email marketing campaignsHow to create and leverage opt-in landing pages and follow-up workflows to target specific customersFind out why it's important to segment audiences with different interests The benefits of targeted emails and how they can increase conversionsCreative ways to use email sequences for improved customer engagement by using freebies and discounts as incentivesHow doing THIS can help your business grow and succeedResourcesGet 50% off your Flodesk subscription HERE(Disclosure: The above link is an affiliate link, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. I only use affiliate links for products & services that I personally use and highly recommend!)DETAILED DIARY SHOW NOTESDETAILED DIARY FB COMMUNITYDETAILED DIARY INSTAGRAMFor more info, updates, and BTS, make sure to follow me on @detailsandswirls!

Santi Magazu, CEO of OrbitalAds talks about how they got their first 12 customers (with a ticket size of around $25K ) by reaching out to targeted leads on LinkedIn. We also talk about their SDR outreach process, conversion funnel & how he intends to grow the company going forward.How OrbitalAds helps companies (primarily agencies) optimise their paid search campaignsHow they got their first 10 customers in just 12 monthsHow LinkedIn outreach & email outreach on targeted niches is responsible for most of the new growthHow they are investing in inbound channels like webinars etc.Team, external funding & future vision

In this episode we're joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!).As one of our partners, we're extremely excited to have recorded this show with Darren!Spotler is Europes leading Marketing Automation and Customer Experience software group, providing over 5000 companies globally with the technology, strategy and tactics to be better marketers.You can find out more about what they do and why they do it here. They're also offering a free Marketing Automation Audit to help time-constrained marketers identify where to focus their energy most.Book in for a free audit by the amazing Darren Teague here. Alternatively, you can contact Darren directly on darren.teague@spotler.co.uk or on LinkedIn here. In this episode we discuss:Do brands have to have dedicated email marketers to be successful with email marketing?Email marketing myths that Spotler look to debunkLooking beyond beyond the email marketing channel to inform email marketing campaignsHow email marketing can inform ideas for other marketing channelsThe importance of sharing business learnings across departmentsReferenced on this podcast: [Book] Start with Why by Simon Sinek on Amazon UK: https://amzn.to/3JAXhsz https://www.blacktomato.com/https://www.patchplants.com/gb/en/ CONNECT WITH SPOTLER:https://spotlergroup.com/ https://www.pure360.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

Shahin chats with Debra Sutton, Regional Vice President of Marketing for Asia Pacific at WalkMe, about how B2B marketers should change their view when it comes to attribution and approach it in a way that will strengthen their position in the organisation and help them build a stronger relationship with the sales team. Debra is an innovative and creative senior marketing executive with 20 years of experience and a proven track record of achievement with leading technology brands; Adobe, HP, Oracle, ServiceNow and currently WalkMe. She has won multiple "MVP" awards and was a finalist in the ARN - Channel News Innovation Awards (Marketing Excellence Vendor category) for her WalkMe™ Challenge campaign which has since gone global. The episode covers: How to implement humanisation in campaignsHow to build a relationship with salesWhat role attribution plays in relationship buildingDebra's "C words" to maintaining relationships Resources mentioned in this episode: The WalkMe ChallengeThe Knowledge Project - Shane ParrishThe Moth Podcast _________________ For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/ Miss out on our latest webinar? Listen here: https://xgrowth.com.au/blogs/programmatic-abm/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

Not all sponsorship campaigns are created equal, and some are better for small podcasters than others. In fact, the best type of sponsorship for smaller podcasters is Awareness campaigns. They don't rely on ROI or number of conversions from listeners to buyers. They rely on you leveraging your trust to talk about their product. Here's what you can do to better pitch sponsors with awareness campaigns. Show NotesJustin Moore's Thread on the 3 types of brand campaignsHow to Calculate Your Overall ReachGet the Podcast Booster Blueprint and learn how to:Attract (and keep) your ideal listeners to grow your trusted audienceSkyrocket your downloads in the first 30 daysStart making money todayGet it for free at makemoneypod.com/blueprintSupport the showWant to accelerate your ability to generate income with your podcast? Check out my 1-on-1 Coaching

In partnership with the Nationwide Foundation, Nationwide Children's Hospital and On Our Sleeves - the movement for children's mental health - surveyed over 5,000 working adults across the county and found that children's mental health has a significant and direct impact on corporate success. Over 50% of parents miss a day of work a month due to their children's mental health.In today's episode, EFG's Alli Murphy is joined by Amanda Dove, Director of Social Impact and Corporate Philanthropy at On Our Sleeves & Nationwide Children's Hospital. The duo talks about how the nonprofit addresses the youth mental health crisis and builds impactful and purposeful experiences for their corporate partners. Nationwide and On Our Sleeves has a variety of partnerships with companies such as Nationwide Mutual Insurance Company, JOANN, Kendra Scott, Jeni's Splendid Ice Creams and Big Lots, including the Big Lots Behavioral Health Pavilion and Big Lots Behavioral Health services which were named in honor of the transformational $50 million gift from Big Lots and its Foundation.In today's episode, we'll explore:How Nationwide Children's Hospital and On Our Sleeves engage their partners' unique customer audiencesHow one partner said “no” before saying “yes”The importance of data and building a business caseHow they provide engaging points of impact while staying true to their missionTheir customized approach to building campaignsHow they navigate the challenges of youth mental healthThe best piece of advice Amanda has ever received related to building impactful corporate partnershipsThis episode is brought to you by Nationwide Children's Hospital and On Our Sleeves.Links & NotesOn Our Sleeves WebsiteOn Our Sleeves InstagramOn Our Sleeves BloomSeason 11, Ep15: Breaking The Stigma Surrounding Children's Mental HealthElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:06) - Introducing Amanda Dove (04:22) - The Latest Research on Children's Mental Health (10:02) - Walking through a partnership (24:20) - Approaching Stigma in Partnerships (29:58) - Getting Creative and Staying on Message! (33:06) - Advice... (34:50) - Learn More

Shahin chats with Suzanne Pelizzari, APAC Marketing Director at CSG about how, as an APAC marketer, you can take your HQ campaigns and make them relevant for the region. The episode covers: The challenges faced with international campaignsHow to customise campaigns for the regionHow to approach the different markets within APACThe common mistakes regional marketers make when pursuing personalisation Suzanne is a proactive, results-focused, global marketing executive who specialises in demand generation and pipeline marketing. She has a track record of achieving results by implementing innovative marketing strategies to help organisations tell their unique story, grow revenue, reach audiences, create communities, build partnerships and deliver experiences - all while building high-performing marketing teams who love to have fun at work. With her current role at CSG, Suzanne has previously worked at ABB, Amdocs, Ergon Energy and RPM Global. Resources mentioned in this episode: The Happiness Lab - Dr. Laurie Santos _________________ For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/ Miss out on our latest webinar? Listen here: https://xgrowth.com.au/blogs/programmatic-abm/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

What is marketing automation, and how can you use it to build better relationships? On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships. Tune in to learn the dos and don'ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance.IN THIS EPISODE, YOU'LL LEARN:What is marketing automation?The goal of marketing automationWays automation can help build authentic customer relationshipsBest practices for marketing automationWhat marketing automation looks like for the customerThe power of multi-channel marketing campaignsHow to measure the performance of your marketing automationsEngagement touchpoints: When, where, and how manyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Meetalfred.comGet in touch with Martin via email Martin@meetalfred.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Get Conversion Optimization Superpowers!Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!Conversion FanaticsHow Marketers Manage Visual AssetsGoogle Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

What is marketing automation, and how can you use it to build better relationships? On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships. Tune in to learn the dos and don'ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance.IN THIS EPISODE, YOU'LL LEARN:What is marketing automation?The goal of marketing automationWays automation can help build authentic customer relationshipsBest practices for marketing automationWhat marketing automation looks like for the customerThe power of multi-channel marketing campaignsHow to measure the performance of your marketing automationsEngagement touchpoints: When, where, and how manyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Meetalfred.comGet in touch with Martin via email Martin@meetalfred.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Get Conversion Optimization Superpowers!Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!Conversion FanaticsHow Marketers Manage Visual AssetsGoogle Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Justin Kline is the Founder and President of Markerly. During his 9-year tenure, Justin has led the company's growth, guiding strategic direction, product development, and developing Markerly's platform and media practice. During Markerly's ascension as a pioneer of influencer marketing, Justin has spearheaded award-winning campaigns for Fortune 500 brands, Non-Profits, and Government organizations. Justin has also developed a unique methodology that allows for influencer marketing to be holistically integrated within broader media plans to maximize impact–developing technology to streamline the process. Prior to Markerly, Justin was responsible for managing multi-million dollar monthly ad budgets that involved complex audience targeting and optimization at AddThis (acquired by Oracle) for brands such as 1-800-Flowers, Sony Pictures, Hilton, and more. In addition to leading and growing Markerly, Justin's interests range from philosophy, ethics, history, cryptocurrency and blockchain technology, software engineering, and advising startups. In this episode, he shares how we can craft social change campaigns that inspire change and drive growth. Insights he shares include: The correlation between marketing and influenceDoes culture within an organization determine the probability of success with influencer marketingWhat are social change campaignsHow influencer programs fit into the overall strategy a company pursuesHow influencer marketing can drive social change campaignsHow to develop the right kind of campaigns social change campaignsHow best to build communities around influencer campaignsand much much more ...

If you're struggling to attract adult martial arts students through your paid ad campaigns, try this instead.IN THIS EPISODE:Do this before running adult martial arts ad campaignsHow to cross-promote martial arts to adultsUpsell to students without sleaziness The perfect time to cross-promote to adults Do this if your adult ad campaigns aren't working9 Conversation starters that lead to more martial arts studentsAnd more*Need help growing your martial arts school? Learn More Here. TRANSCRIPTIONHey, it's George Fourie. Welcome to the Martial Arts Media™ Business Podcast. In today's episode, we're going to be talking about how to attract more adult students. How to get more adult students on the mats, and what to do if your adult ad campaigns aren't working. This is a conversation and question that comes up often, and we are going to dive into the details, and I'm going to give you a simple, simple solution on how to do this. You're probably going to kick yourself when you hear it, but it's that simple. But in order to execute the simple strategy, we're going to have to take a bit of a broader approach and give some context about how the whole strategy works and fits together. Make sure you hang around to the end, and I'll share with you a really cool PDF resource with nine different conversation starter strategies that can elevate this process and get you much better results. All right, let's jump in.Not sure what this is like for you, but most successful owners that we work with, and the school owners that have got a fair amount of solid student base, don't really struggle to attract the kids. It's more a question of how do we get more adults training and how do we get more adults on the mat? Now, there is the rare case that this is in reverse. Right? Depending on what type of club you run and what type of style you have, what type of style you teach, maybe your focus is 100% adults and not so much kids. There's obviously the rare occasion. But generally speaking, this is the case. What do you do if you want to attract new adult students? We talk about this in our Partners group often. And typically when we start working with school owners and we start looking at the online process of how we going to attract the right students, increase the signups and retain more members, it's easy to lean towards, the adults is the student base that we need, and so if we want to go run ad campaigns we want to run directly for adults.Now this could be both good, but also not so good, because if you've never actually run ad campaigns before, running it for adults is way harder. Right? It is way harder to run ad campaigns for adults. If you haven't mastered the process yet, then it would be a bit harder. It's always better to start with what's easier, what works, which is campaigns for the kids, and then graduate yourself up to running ads for adults. The only reason for this is just getting used to and accustomed to the system. Well, how do we pick the right ads? What is the right media, the right images? How do we split test them? How do we make sure that we pick the right one so that we reduce our cost per lead? And then how does the whole follow up work?Now, most school owners like yourself don't really have a problem signing people up when they show up and when they're in front of you, but you've still got to get them to show up. Working that whole process of making sure that all the leads that you speak to are actually going to show up, and you can take the whole process from...

Do you ever wonder what is the most efficient way to market to your guests? We'll give you the answer: it's email. Email marketing can seem daunting, but it's actually a lot easier than you might think. Ryan Austin is the Co-Owner of Switchback Email, a company that provides professional email marketing consulting, services, and software. Arthur Colker is the CEO and Founder of StayFi, a platform that provides vacation rental WiFi and collects valuable guest data so STR hosts can drive repeat bookings. Ryan and Austin work together between Switchback Email and StayFi and join me on this episode of Get Paid for Your Pad to discuss the ins and outs of effective email marketing. They discuss everything from recommended communication cadences and automation tools, to brand storytelling and ROI (return on investment). Listen in to learn more about why capturing guest emails and using them strategically leads to a much higher chance of them returning to your property in the future. Topics CoveredWhy capturing guest emails is crucial to ensure they stay at your property againHow Arthur created an easier way to capture guest data and drive repeat bookingsHow Ryan uses drip campaigns and location-based emails to offer a better experience and connection opportunity for guestsWhy email is the most efficient way to market to peopleThe importance of following permission and consent laws when creating email lists and campaignsHow to start with automation tools to gather advanced guest dataRecommended cadence for emails and touchpoints to guestsHow brand storytelling and location education can lead to higher click through ratesThe relationship between ROI and brand recognitionAutomated emails vs general marketing emailsArthur and Ryan's tips for getting into email marketingConnect with Arthur Arthur on LinkedInStayFi on LinkedInConnect with RyanRyan on LinkedInSwitchback Email on LinkedInResourcesGet Paid for Your Pad Email ListLegends X Short-Term Rental AcceleratorSTR Legends MastermindSubscribe to GPFYP on Apple PodcastsEmail jasper@getpaidforyourpad.comStayFi – Use code PAD for 50% offSwitchback Email See acast.com/privacy for privacy and opt-out information.

Guy Rozman is an online advertising professional and for over 10 years, I have been working with some of Israel's fastest-growing startups like Fiverr, Yotpo, and Outbrain leading them to do just one thing--grow their revenues with high-impact digital advertising campaigns. He has recently founded Mediaflowzz, which is a boutique online advertising agency that lives and breathes performance marketing. He and his team get excited about nerdy, cutting-edge digital advertising tech.  In this episode, he shares his experiences to show us how we can triple our revenues via powerful highly targeted paid advertising campaigns. Insights he shares include: Why you can't measure PPC campaigns in a vacuumthe two variables B2B companies need to look at to determine whether a prospect could be a good clientHow to get data faster without wasting resources to inform future campaignsWhy copywriting is so important for your PPC campaignThe real way to measure the impact of your PPC campaign (most companies don't have a clue)How best to determine your value proposition for your ad campaignsHow to best stand out in saturated marketplacesHow to harness the power of PPC campaigns for ABMThe platform that offers the best targeting capabilities for the B2B space.Examples of companies that we can learn fromand much much more ...

Ross Cameron from Fightcross MMA has built the ultimate, world-class martial arts gym and lifestyle center. We do a deep dive on the planning, contracts, insurances and marketing that have made this a success.IN THIS EPISODE: What sets this world-class martial arts gym in its own league?Ross's unconventional ways of building a thriving communityDetails often overlooked when opening up a new locationTiming and changing the frame with martial arts campaignsHow branding helps the business of martial artsAnd more*Need help growing your martial arts school? Learn More Here. TRANSCRIPTIONI'm a big believer in doing this anyhow, it is to learn every job. I don't need to do it, but I need to understand how every job works. Then if someone's not doing their job, I can point it out and I can just tell them how I want it done or, but I've got to know every job.GEORGE: Hey, George Fourie here! Welcome to the Martial Arts Media™ business podcast. Today's special guest is Ross Cameron from Fightcross MMA in Brisbane, Australia. Now, Ross and I go way back, we've been working together for quite some time, and I've been fortunate enough to witness his business explode from the sidelines.Just recently, he's opened up his new location, and let me tell you what, it's not just any location. We were on one of our Partners Power Hour calls, our coaching calls, and Ross took us on a virtual tour through the location – we're going to include a virtual tour on this page as well. But he took us through the whole location, and just the multiple floors, the different aspects, the bar, the coffee shop, and of course, the world class gym.So, we break down just the whole process of the two to three years that it took to put this together, the obstacles that he faced, with obviously things like COVID, things that weren't expected. And we do a deep dive into the technicalities of how to set up your contracts, how to structure your staffing, and a lot of the details that often go missed when opening up a new location. And then we do a bit of a deep dive on marketing and how he's gone about marketing this new location and the plan on filling it up to 500 to 1000 members over the next 12 months. Jump in, this is a good one.Also, if you – head over to martialartsmedia.com/125 – where this podcast episode is hosted. So, no matter where you're listening or watching, you can check out the full transcript of the show. And you can also grab a download of our new ebook, Ultimate Facebook™ Ad Formula for Martial Arts Schools.So, check that out, and make sure you subscribe to the show wherever you're listening, just to make sure that you get notified when our next show comes up. All right, let's jump in. Ross, what's been the top marketing strategy or campaign that you've run lately? What's been the highest performance?ROSS: So, the best one we've had recently, because we've been moving into a new gym, has been our foundation membership drive, with Facebook and video and all the rest of it. And based around that, was a box that we gave away that had different items inside it. We had samples from some of our suppliers, we had a towel from the gym, we had a water bottle, we had a mouth guard, all the little bits and pieces to make them feel comfortable and give them some added value to signing on.GEORGE: Great! So, what was the offer for the foundational...

Chelsey Knuth, aka: The Wisconsinista, knew nothing about social media marketing. But she was inspired to share photos of her home state on Instagram. She slowly grew a loyal following and a flourishing side gig as a "creator." Her Instagram account now appears on the first page of search results for "Wisconsin influencer" and garners her 20 clients a year seeking to reach her audience. In this episode, Chelsey will share how your business can work with creators like her to market your services. You'll learn: How do you appeal to creators? What campaigns could you run with them? How do you compensate them?Marketing tactics discussed in this episode include:Building a social media audience How to run influencer campaignsHow to work with influencers 

In this quick tip episode, I share 3 tips on how you can improve email marketing for your Shopify store.On the Show Today You'll Learn:How often to send our email marketing campaignsHow to come up with content ideas.How to test the readability of your emailsand moreSubscribe & Listen Everywhere:Listen On: ​clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________

Point-of-sale fundraising is big business and as a retailer's frontline ambassadors, employees who engage with point-of-sale fundraising efforts can make or break a campaign.In 2019, one of Engage for Good's sponsors, Save the Children, joined forces with Ulta Beauty to celebrate Mothers Day and support moms and kids in need. The campaign saw massive success and to this day they double their revenue year over year.In today's episode, EFG's Alli Murphy is joined by Jessica Fiscella, Director of Community and Government Relations at Ulta Beauty, and Jenna Baker Senior Director, Corporate Partnerships at Save the Children to talk about how their partnership began, what they've learned along the way and what you can implement in your own partnerships.Tune into today's episode to learn all about:How their partnership began and where they found value alignmentThe unique role store associates play in advancing point of sale campaignsHow critical the enthusiasm and buy-in of Ulta employees have been to the YOY growth of their partnershipThe feedback they've received from employees and how it improved the programHow they pivoted amidst Covid and were prepared for re-openingHow they've evolved their communications over timeTheir biggest pieces of advice for organizations that are partnering together for the first timeIf you're interested in developing or bolstering a POS fundraising partnership and preparing your frontline ambassadors - your employees - for success you won't want to miss this episode!Links & NotesSave the Children WebsiteSave the Children FacebookSave the Children LinkedInSave the Children TwitterSave the Children InstagramUlta Beauty WebsiteUlta Beauty FacebookUlta Beauty LinkedInUlta Beauty Twitter

What is paid media, and how does it work? If you're wondering how to save yourself from an expensive mistake, you'll want to tune into today's episode. Katie Ryan teaches us about:Creating a plan for your goalsHow to avoid costly mistakes in your campaignsHow to attract the right audience to your offerWant to See An Example?Check out this start-to-finish strategy and paid media project we did for Beacon Station.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co .And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:How to set boundaries for yourselfShould you work or teach for free?People want conversations, they don't want campaignsHow do you decide to engage with someone who asks something of you?System 1 vs System 2 thinkingShould you be taking your clothes off and jumping around on said piece of fitness equipment?Brain healthBeing willing to fail, and learning from it - doing your “reps”Constant prioritizationSmoke and mirrors References/Links:Dr. Susan David, “Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life” Brain-derived neurotrophic factor (BDNF)Level Up MVMTErika Quest's Bio:I used to sell cheeseburgers, true story…As a self-proclaimed “Certified La Pistola” I've been in the international fitness, wellness and Pilates education business for over 16 years travelling and speaking worldwide. I help instructors Level Up their programming, movement and coaching skills through creative curriculum development, research backed strategies and user-friendly plug and play formats.Find me worldwide and virtual as premier presenter at many fitness and wellness conferences including Pilates on Tour, Pilates Method Alliance, IDEA®, ACSM, SCW, AFC, Pilates in Asia and many more.And yes, I'm a former corporate marketer who specialized in fast food clients and I left the biz and took a BIG LEAP into studio ownership, freelance marketing and much more in 2005. My joy is creating community, championing and supporting others and delivering my passion of Pilates and integrated movement. NCPT Certified, Balanced Body® Master Instructor, FAI Trained, BASI™ Graduate, BOSU Elite Master Trainer.If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebook LinkedInSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This episode is not sponsored by Wistia.... but it may as well be. Rachel (our Digital Marketing Manager at SiteVisibility) loves Wistia and we reference them throughout this episode as a business that we think does an excellent job of brand affinity marketing.I'd heard the phrase 'brand affinity marketing' sneak more frequently into Rachel's vocabulary and as it's something I've not stumbled upon before, I figured the best place to learn about the topic was right here on our podcast with you all.In today's episode, Rachel and I discuss:What brand affinity marketing isHow brand affinity marketing is different from brand advocacyRachel's favourite examples of brand affinity marketing from companies and campaignsHow to achieve brand affinityWhy you might need to look beyond your marketing team to achieve brand affinityResources to help you get started with brand affinity marketingDISCUSSED ON THIS EPISODE:https://wistia.com/series/one-ten-one-hundredhttps://www.thisgirlcan.co.ukhttps://www.youtube.com/watch/?v=XjJQBjWYDTshttps://www.brandwatch.com/blog/brand-affinityhttps://wistia.com/about/brand-affinity-marketinghttps://www.sitevisibility.co.uk/blog/2020/08/06/what-generation-z-wants-from-your-brand/https://pod.co/the-advertising-hour/finding-your-voice-with-doc-williams-ceo-of-brand-factory-incCONNECT WITH RACHEL:https://twitter.com/realrachelfinchhttps://www.fanmadefilmpodcast.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.comSee ya next week! See acast.com/privacy for privacy and opt-out information.

My guest for Episode 120 of The Startup Playbook Podcast was the Co-founder & CEO of Who Gives a Crap, Simon Griffiths. Who Gives A Crap is a subscription-based toilet paper, tissue and paper towel brand that donates 50% of its profits to help build toilets in the developing world. Simon launched Who Gives A Crap with a crowdfunding campaign in 2012, where he sat on a toilet for over 50 hours with a live web feed until he had pre-sold the first $50,000 of toilet rolls. The business has come a substantially long way since then. Who Gives a Crap recently announced that this year they have donated $5.85M to WaterAid making it the largest donation they have received this year and the third largest donation globally in the last 2 years behind Pepsi and HSBC. We covered a variety of topics in this interview including: How they build innovation around a toilet paper companyHow they strategically approach virality across their marketing campaignsHow they balance investment into growth of the business vs short term profitabilityHow Who Gives A Crap managed balancing serving existing customers vs 500,000 new customers on their waitlist during the initial COVID hysteria& much more! Full interview below! Show notes: Ethos water acquired by StarbucksTOMSWarby ParkerWarby Parker fundraiseIDEO.ORGJehan Ratnatunga (Co-founder)Danny Alexander (Co-founder)Convertible DebtSimon Griffiths (Twitter)Simon Griffiths (LinkedIn) Next interview: Join our next live podcast interview with Robert Bell, CEO of 86 400, Australia's first smart bankDate: 21st July 2020Time: 8-9am (AEDT)Registration link: http://tinyurl.com/Ep121Rob Feedback/connect/say hello: Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits: Music: Joakim Karud – Dreams Other channels: Don't have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify. https://youtu.be/q67T7eqDn1s The post Ep120 – Simon Griffiths (Co-founder & CEO of Who Gives A Crap) on Virality, Profitability & Impact appeared first on Startup Playbook.