Podcasts about cloud services

Executives from March Networks explain how Amazon Bedrock transformed petabytes of surveillance video into economically viable solutions that unlock untapped business value.Topics Include:March Networks CEO and CPO discuss video surveillance for enterprise banks and retailers globallyCompany serves 10,000 customers with 250,000 installations worldwide since 2003 from Ottawa headquartersBanking customer operates across 25 countries centralizing video operations on one standardized platformSingle enterprise customer manages 65 petabytes of distributed data across March Networks recordersAWS partnership enables five-to-ten-year cloud transition starting with economical DeepGlacier storage solutionsAmazon Bedrock powers AI Smart Search analyzing snapshots for searchable business intelligence insightsEnterprise video data remains largely untapped for retail traffic patterns and operational efficiencyOne retailer processes three million daily POS transactions across 6,000 locations synchronized with video2025 brought AI Smart Search launch enabling natural language queries across entire operationsCloud storage became economically viable using Glacier after traditional quotes reached millions annuallyFraudsters exploit 90-180 day retention windows by waiting six months to file lawsuits2026 vision emphasizes consultative selling for efficiency gains supported by strong AWS partnershipParticipants:Peter Strom – President & Chief Executive Officer, March NetworksJeff Corrall – Chief Product Officer, March NetworksSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

What if the toughest moments in your life were preparing you to lead better, serve deeper, and live with more purpose? In this episode of Unstoppable Mindset, I sit down with Greg Hess, known to many as Coach Hess, for a wide-ranging conversation about leadership, resilience, trust, and what it really means to help others grow. Greg shares lessons shaped by a lifetime of coaching athletes, leading business teams, surviving pancreatic cancer, and building companies rooted in service and inclusion. We talk about why humor matters, how trust is built in real life, and why great leaders stop focusing on control and start focusing on growth. Along the way, Greg reflects on teamwork, diversity, vision, and the mindset shifts that turn adversity into opportunity. I believe you will find this conversation practical, honest, and deeply encouraging. Highlights: 00:10 – Hear how Greg Hess's early life and love of sports shaped his leadership values. 04:04 – Learn why humor and laughter are essential tools for reducing stress and building connection. 11:59 – Discover how chasing the right learning curve redirected Greg's career path. 18:27 – Understand how a pancreatic cancer diagnosis reshaped Greg's purpose and priorities. 31:32 – Hear how reframing adversity builds lasting resilience. 56:22 – Learn the mindset shift leaders need to grow people and strengthen teams. About the Guest: Amazon Best-Selling Author | Award-Winning Business Coach | Voted Best Coach in Katy, TX Greg Hess—widely known as Coach Hess—is a celebrated mentor, author, and leader whose journey from athletic excellence to business mastery spans decades and continents. A graduate of the University of Calgary (1978), he captained the basketball team, earned All-Conference honors, and later competed against legends like John Stockton and Dennis Rodman. His coaching career began in the high school ranks and evolved to the collegiate level, where he led programs with distinction and managed high-profile events like Magic Johnson's basketball camps. During this time, he also earned his MBA from California Lutheran University in just 18 months. Transitioning from sports to business in the early '90s, Coach Hess embarked on a solo bicycle tour from Jasper, Alberta to Thousand Oaks, California—symbolizing a personal and professional reinvention. He went on to lead teams and divisions across multiple industries, ultimately becoming Chief Advisor for Cloud Services at Halliburton. Despite his corporate success, he was always “Coach” at heart—known for inspiring teams, shaping strategy, and unlocking human potential. In 2015, a diagnosis of pancreatic cancer became a pivotal moment. Surviving and recovering from the disease renewed his commitment to purpose. He left the corporate world to build the Coach Hess brand—dedicated to transforming lives through coaching. Today, Coach Hess is recognized as a Best Coach in Katy, TX and an Amazon Best-Selling Author, known for helping entrepreneurs, professionals, and teams achieve breakthrough results. Coach Hess is the author of: Peak Experiences Breaking the Business Code Achieving Peak Performance: The Entrepreneur's Journey He resides in Houston, Texas with his wife Karen and continues to empower clients across the globe through one-on-one coaching, strategic planning workshops, and his Empower Your Team program. Ways to connect with Greg**:** Email:  coach@coachhess.comWebsite: www.CoachHess.com LinkedIn: https://www.linkedin.com/in/coachhess Facebook: https://www.facebook.com/CoachHessSuccess Instagram: https://www.instagram.com/coachhess_official/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson  01:21 Well, hi everyone. I am Michael Hinkson. Your host for unstoppable mindset. And today we get to enter, well, I won't say interview, because it's really more of a conversation. We get to have a conversation with Greg. Hess better known as coach Hess and we'll have to learn more about that, but he has accomplished a lot in the world over the past 70 or so years. He's a best selling author. He's a business coach. He's done a number of things. He's managed magic Johnson's basketball camps, and, my gosh, I don't know what all, but he does, and he's going to tell us. So Coach, welcome to unstoppable mindset. We're really glad that we have a chance to be with you today. Greg Hess  02:07 I'm honored to be here. Michael, thank you very much, and it's just a pleasure to be a part of your program and the unstoppable mindset. Thank you for having me. Michael Hingson  02:17 Well, we're glad you're here and looking forward to having a lot of fun. Why don't we start? I love to start with tell us about kind of the early Greg growing up and all that stuff. Greg Hess  02:30 Oh boy, yeah, I was awfully fortunate, I think, to have a couple of parents that were paying attention to me, I guess. You know, as I grew up, at the same time they were growing up my my father was a Marine returned from the Korean War, and I was born shortly after that, and he worked for Westinghouse Electric as a nuclear engineer. We lived in Southern California for a while, but I was pretty much raised in Idaho, small town called Pocatello, Idaho, and Idaho State Universities there and I, I found a love for sports. I was, you know, again, I was very fortunate to be able to be kind of coordinated and do well with baseball, football, basketball, of course, with the sports that we tend to do. But yeah, I had a lot of fun doing that and growing up, you know, under a, you know, the son of a Marine is kind of like being the son of a Marine. I guess, in a way, there was certain ways you had to function and, you know, and morals and values that you carried forward and pride and doing good work that I learned through, through my youth. And so, you know, right, being raised in Idaho was a real great experience. How so well, a very open space. I mean, in those days, you know, we see kids today and kids being brought up. I think one of the things that often is missing, that was not missing for me as a youth, is that we would get together as a group in the neighborhood, and we'd figure out the rules of the game. We'd figure out whatever we were playing, whether it was basketball or, you know, kick the can or you name it, but we would organize ourselves and have a great time doing that as a community in our neighborhood, and as kids, we learn to be leaders and kind of organize ourselves. Today, that is not the case. And so I think so many kids are built into, you know, the parents are helicopter, and all the kids to all the events and non stop going, going, going. And I think we're losing that leadership potential of just organizing and planning a little bit which I was fortunate to have that experience, and I think it had a big influence on how I grew up and built built into the leader that I believe I am today. Michael Hingson  04:52 I had a conversation with someone earlier today on another podcast episode, and one of the observations. Sense that he made is that we don't laugh at ourselves today. We don't have humor today. Everything is taken so seriously we don't laugh, and the result of that is that we become very stressed out. Greg Hess  05:15 Yeah, well, if you can't laugh at yourself, you know, but as far as I know, you've got a large background in your sales world and so on. But I found that in working with people, to to get them to be clients or to be a part of my world, is that if they can laugh with me, or I can laugh with them, or we can get them laughing, there's a high tendency of conversion and them wanting to work with you. There's just something about relationships and be able to laugh with people. I think that draw us closer in a different way, and I agree it's missing. How do we make that happen more often? Tell more jokes or what? Michael Hingson  05:51 Well, one of the things that he suggests, and he's a coach, a business coach, also he he tells people, turn off the TV, unplug your phone, go read a book. And he said, especially, go buy a joke book. Just find some ways to make yourself laugh. And he spends a lot of time talking to people about humor and laughter. And the whole idea is to deal with getting rid of stress, and if you can laugh, you're going to be a whole lot less stressful. Greg Hess  06:23 There's something that you just feel so good after a good laugh, you know, I mean, guy, I feel that way sometimes after a good cry. You know, when I'm I tend to, you know, like Bambi comes on, and I know what happens to that little fawn, or whatever, the mother and I can't, you know, but cry during the credits. What's up with that? Michael Hingson  06:45 Well, and my wife was a teacher. My late wife was a teacher for 10 years, and she read Old Yeller. And eventually it got to the point where she had to have somebody else read the part of the book where, where yeller gets killed. Oh, yeah. Remember that book? Well, I do too. I like it was a great it's a great book and a great movie. Well, you know, talk about humor, and I think it's really important that we laugh at ourselves, too. And you mentioned Westinghouse, I have a Westinghouse story, so I'll tell it. I sold a lot of products to Westinghouse, and one day I was getting ready to travel back there, the first time I went back to meet the folks in Pittsburgh, and I had also received an order, and they said this order has to be here. It's got to get it's urgent, so we did all the right things. And I even went out to the loading dock the day before I left for Westinghouse, because that was the day it was supposed to ship. And I even touched the boxes, and the shipping guy said, these are them. They're labeled. They're ready to go. So I left the next morning, went to Westinghouse, and the following day, I met the people who I had worked with over the years, and I had even told them I saw the I saw the pack, the packages on the dock, and when they didn't come in, and I was on an airplane, so I didn't Know this. They called and they spoke to somebody else at at the company, and they said the boxes aren't here, and they're supposed to be here, and and she's in, the lady said, I'll check on it. And they said, Well, Mike said he saw him on the dock, and she burst out laughing because she knew. And they said, What are you laughing at? And he said, he saw him on the dock. You know, he's blind, don't you? And so when I got there, when I got there, they had and it wasn't fun, but, well, not totally, because what happened was that the President decided to intercept the boxes and send it to somebody else who he thought was more important, more important than Westinghouse. I have a problem with that. But anyway, so they shipped out, and they got there the day I arrived, so they had arrived a day late. Well, that was okay, but of course, they lectured me, you didn't see him on the dock. I said, No, no, no, you don't understand, and this is what you have to think about. Yeah, I didn't tell you I was blind. Why should I the definition of to see in the dictionary is to perceive you don't have to use your eyes to see things. You know, that's the problem with you. Light dependent people. You got to see everything with your eyes. Well, I don't have to, and they were on the dock, and anyway, we had a lot of fun with it, but I have, but you got to have humor, and we've got to not take things so seriously. I agree with what we talked about earlier, with with this other guest. It's it really is important to to not take life so seriously that you can't have some fun. And I agree that. There are serious times, but still, you got to have fun. Greg Hess  10:02 Yeah, no kidding. Well, I've got a short story for you. Maybe it fits in with that. That one of the things I did when I I'll give a little background on this. I, I was a basketball coach and school teacher for 14 years, and had an opportunity to take over an assistant coach job at California Lutheran University. And I was able to choose whatever I wanted to in terms of doing graduate work. And so I said, you know, and I'd always been a bike rider. So I decided to ride my bike from up from Jasper, Alberta, all the way down to 1000 Oaks California on a solo bike ride, which was going to be a big event, but I wanted to think about what I really wanted to do. And, you know, I loved riding, and I thought was a good time to do that tour, so I did it. And so I'm riding down the coast, and once I got into California, there's a bunch of big redwoods there and so on, yeah, and I had, I set up my camp. You know, every night I camped out. I was totally solo. I didn't have any support, and so I put up my tent and everything. And here a guy came in, big, tall guy, a German guy, and he had ski poles sticking out of the back of his backpack, you know, he set up camp, and we're talking that evening. And I had, you know, sitting around the fire. I said, Look, his name was Axel. I said, Hey, Axel, what's up with the ski poles? And he says, Well, I was up in Alaska and, you know, and I was climbing around in glaciers or whatever, and when I started to ride here, they're pretty light. I just take them with me. And I'm thinking, that's crazy. I mean, you're thinking every ounce, every ounce matters when you're riding those long distances. Anyway, the story goes on. Next morning, I get on my bike, and I head down the road, and, you know, I go for a day, I don't see sea axle or anything, but the next morning, I'm can't stop at a place around Modesto California, something, whether a cafe, and I'm sitting in the cafe, and there's, probably, it's a place where a lot of cyclists hang out. So there was, like, 20 or 30 cycles leaning against the building, and I showed up with, you know, kind of a bit of an anomaly. I'd ridden a long time, probably 1500 miles or so at that point in 15 days, and these people were all kind of talking to me and so on. Well, then all sudden, I look up why I'm eating breakfast, and here goes the ski poles down the road. And I went, Oh my gosh, that's got to be him. So I jump up out of my chair, and I run out, and I yell, hey Axel. Hey Axel, loud as I could. And he stops and starts coming back. And then I look back at the cafe, and all these people have their faces up on the windows, kind of looking like, oh, what's going to happen? And they thought that I was saying, mistakenly, Hey, asshole, oh gosh, Michael Hingson  12:46 well, hopefully you straighten that out somehow. Immediately. Greg Hess  12:50 We had a great time and a nice breakfast and moved on. But what an experience. Yeah, sometimes we cross up on our communications. People don't quite get what's going on, they're taking things too seriously, maybe, huh? Michael Hingson  13:03 Oh, yeah, we always, sometimes hear what we want to hear. Well, so what did you get your college degree in? Greg Hess  13:10 Originally? My first Yeah, well, I'd love the question my first degree. I had a bachelor of education for years, but then I went on, and then I had my choice here of graduate work, right? And, you know, I looked at education, I thought, gosh, you know, if I answered committee on every test, I'll probably pass. I said, I need something more than this. So I in the bike ride, what I what I came to a conclusion was that the command line being DOS command line was the way we were computing. Yeah, that time in the 90s, we were moving into something we call graphical user interface, of course, now it's the way we live in so many ways. And I thought, you know, that's the curve. I'm going to chase that. And so I did an MBA in business process re engineering at Cal Lu, and knocked that off in 18 months, where I had a lot of great experiences learning, you know, being an assistant coach, and got to do some of magic Johnson's camps for him while I was there, California. Lutheran University's campus is where the Cowboys used to do their training camp, right? So they had very nice facilities, and so putting on camps like that and stuff were a good thing. And fairly close to the LA scene, of course, 1000 Oaks, right? You know that area? Michael Hingson  14:25 Oh, I do, yeah, I do. I do pretty well, yeah. So, so you, you, you're always involved in doing coaching. That was just one of the things. When you started to get involved in sports, in addition to playing them, you found that coaching was a useful thing for you to do. Absolutely. Greg Hess  14:45 I loved it. I loved the game. I love to see people grow. And yeah, it was just a thrill to be a part of it. I got published a few times, and some of the things that I did within it, but it was mostly. Right, being able to change a community. Let me share this with you. When I went to West Lake Village High School, this was a very, very wealthy area, I had, like Frankie avalon's kid in my class and stuff. And, you know, I'm riding bike every day, so these kids are driving up in Mercedes and BMW parking lot. And as I looked around the school and saw and we build a basketball and I needed to build more pride, I think in the in the community, I felt was important part of me as the head coach, they kind of think that the head coach of their basketball program, I think, is more important than the mayor. I never could figure that one out, but that was where I was Michael Hingson  15:37 spend some time in North Carolina, around Raleigh, Durham, you'll understand, Greg Hess  15:41 yeah, yeah, I get that. So Kentucky, yeah, yeah, yeah, big basketball places, yeah. So what I concluded, and I'd worked before in building, working with Special Olympics, and I thought, You know what we can do with this school, is we can have a special olympics tournament, because I got to know the people in LA County that were running, especially in Ventura County, and we brought them together, and we ran a tournament, and we had a tournament of, I don't know, maybe 24 teams in total. It was a big deal, and it was really great to get the community together, because part of my program was that I kind of expected everybody, you know, pretty strong expectation, so to say, of 20 hours of community service. If you're in our basketball program, you got to have some way, whether it's with your church or whatever, I want to recognize that you're you're out there doing something for the community. And of course, I set this Special Olympics event up so that everybody had the opportunity to do that. And what a change it made on the community. What a change it made on the school. Yeah, it was great for the Special Olympians, and then they had a blast. But it was the kids that now were part of our program, the athletes that had special skills, so to say, in their world, all of a sudden realized that the world was a different place, and it made a big difference in the community. People supported us in a different way. I was just really proud to have that as kind of a feather in my calf for being there and recognizing that and doing it was great. Michael Hingson  17:08 So cool. And now, where are you now? I'm in West Houston. That's right, you're in Houston now. So yeah, Katie, Texas area. Yeah, you've moved around well, so you, you started coaching. And how long did you? Did you do that? Greg Hess  17:30 Well, I coached for 14 years in basketball, right? And then I went into business after I graduated my MBA, and I chased the learning curve. Michael, of that learning curve I talked about a few minutes ago. You know, it was the graphical user interface and the compute and how all that was going to affect us going forward. And I continued to chase that learning curve, and had all kinds of roles and positions in the process, and they paid me a little more money as I went along. It was great. Ended up being the chief advisor for cloud services at Halliburton. Yeah, so I was an upstream guy, if you know that, I mean seismic data, and where we're storing seismic data now, the transition was going, I'm not putting that in the cloud. You kidding me? That proprietary data? Of course, today we know how we exist, but in those days, we had to, you know, build little separate silos to carry the data and deliver it accordingly for the geophysicists and people to make the decision on the drill bit. So we did really well at that in that role. Or I did really well and the team that I had just what did fantastic. You know, I was real proud I just got when I was having my 70th birthday party, I invited one of the individuals on that team, guy named Will Rivera. And will ended up going to Google after he'd worked us in there. I talked him into, or kind of convinced him so to say, or pushed him, however you do that in coaching. Coached him into getting an MBA, and then he's gone on and he tells me, You better be sitting down, coach. When he talked to him a couple days ago, I just got my PhD from George Washington University in AI technology, and I just turned inside out with happiness. It was so thrilling to hear that you know somebody you'd worked with. But while I was at Halliburton, I got diagnosed with pancreatic cancer, Michael, and so that's what changed me into where I am today, as a transition and transformation. Michael Hingson  19:21 Well, how did that happen? Because I know usually people say pancreatic cancer is pretty undetectable. How did it happen that you were fortunate enough to get it diagnosed? It obviously, what might have been a somewhat early age or early early Greg Hess  19:35 time, kind of a miracle, I guess. You know. I mean, I was traveling to my niece's high school graduation in Helena, Montana. And when we were returning back to Houston, we flew through Denver, and I was suffering from some very serious a fib. Was going up 200 beats a minute, and, you know, down to 100 and it was, it was all. Over the place. And I got the plane. I wasn't feeling well, of course, and they put me on a gurney. And next thing you know, I'm on the way the hospital. And, you know, they were getting ready for an embolotic, nimbalism potential, those type of things. And, and I went to the hospital, they're testing everything out, getting, you know, saying, Well, before we put your put the shock paddles on your on your heart to get back, we better do a CAT scan. And so they CAT scan me, and came back from the CAT scan and said, Well, you know what, there's no blood clot issues, but this mass in your pancreas is a concern. And so that was the discovery of that. And 14 days from that point, I had had surgery. And you know, there was no guarantees even at that point, even though we, you know, we knew we were early that, you know, I had to get things in order. And I was told to put things in order, a little bit going into it. But miracles upon miracles, they got it all. I came away with a drainage situation where they drained my pancreas for almost six months. It was a terrible pancreatic fluids, not good stuff. It really eats up your skin, and it was bad news. But here I am, you know, and when I came away from that, a lot of people thought I was going to die because I heard pancreatic cancer, and I got messages from people that were absolutely powerful in the difference I'd made in their life by being a coach and a mentor and helping them along in their life, and I realized that the big guy upstairs saved me for a reason, and I made my put my stake in the ground, and said, You know what? I'm going to do this the best I can, and that's what I've been doing for the last eight years. Michael Hingson  21:32 So what caused the afib? Greg Hess  21:35 Yeah, not sure. Okay, so when they came, I became the clipboard kid a little bit, you know. Because what the assumption was is that as soon as I came out of surgery, and they took this tumor out of me, because I was in a fib, throughout all of surgery, AFib went away. And they're thinking now, the stress of a tumor could be based on the, you know, it's a stress disease, or so on the a fib, there could be high correlation. And so they started looking into that, and I think they still are. But you know, if you got a fib, maybe we should look for tumors somewhere else is the potential they were thinking. And, yeah, that, Michael Hingson  22:14 but removing the tumor, when you tumor was removed, the AFib went away. Yeah, wow, Greg Hess  22:22 yeah, disappeared. Wow, yeah. Michael Hingson  22:26 I had someone who came on the podcast some time ago, and he had a an interesting story. He was at a bar one night. Everything was fine, and suddenly he had this incredible pain down in his his testicles. Actually went to the hospital to discover that he had very serious prostate cancer, and had no clue that that was even in the system until the pain and and so. But even so, they got it early enough that, or was in such a place where they got it and he's fine. Greg Hess  23:07 Wow, whoa. Well, stuff they do with medicine these days, the heart and everything else. I mean, it's just fantastic. I I recently got a new hip put in, and it's been like a new lease on life for me. Michael, I am, I'm golfing like I did 10 years ago, and I'm, you know, able to ride my bike and not limp around, you know, and with just pain every time I stepped and it's just so fantastic. I'm so grateful for that technology and what they can do with that. Michael Hingson  23:36 Well, I went through heart valve replacement earlier this year, and I had had a physical 20 years ago or or more, and they, they said, as part of it, we did an EKG or an echo cardiogram. And he said, You got a slightly leaky heart valve. It may never amount to anything, but it might well. It finally did, apparently. And so we went in and they, they orthoscopically went in and they replaced the valve. So it was really cool. It took an hour, and we were all done, no open heart surgery or anything, which was great. And, yeah, I know exactly what you mean. I feel a whole lot better Greg Hess  24:13 that you do does a lot. Yeah, it's fantastic. Well, making that commitment to coaching was a big deal for me, but, you know, it, it's brought me more joy and happiness. And, you know, I just, I'll share with you in terms of the why situation for me. When I came away from that, I started thinking about, why am I, kind of, you know, a lot of what's behind what you're what you're doing, and what brings you joy? And I went back to when I was eight years old. I remember dribbling the ball down the basketball court, making a fake, threw a pass over to one of my buddies. They scored the layup, and we won the game. That moment, at that time, passing and being a part of sharing with someone else, and growing as a group, and kind of feeling a joy, is what I continued to probably for. To all my life. You know, you think about success, and it's how much money you make and how much this and whatever else we were in certain points of our life. I look back on all this and go, you know, when I had real happiness, and what mattered to me is when I was bringing joy to others by giving assist in whatever. And so I'm at home now, and it's a shame I didn't understand that at 60 until I was 62 years old, but I'm very focused, and I know that's what brings me joy, so that's what I like to do, and that's what I do. Michael Hingson  25:30 I know for me, I have the honor and the joy of being a speaker and traveling to so many places and speaking and so on. And one of the things that I tell people, and I'm sure they don't believe it until they experience it for themselves, is this isn't about me. I'm not in it for me. I am in it to help you to do what I can to make your event better. When I travel somewhere to speak, I'm a guest, and my job is to make your life as easy as possible and not complicated. And I'm I know that there are a lot of people who don't necessarily buy that, until it actually happens. And I go there and and it all goes very successfully, but people, you know today, were so cynical about so many things, it's just hard to convince people. Greg Hess  26:18 Yeah, yeah. Well, I know you're speaking over 100 times a year these days. I think that's that's a lot of work, a lot of getting around Michael Hingson  26:27 it's fun to speak, so I enjoy it. Well, how did you get involved in doing things like managing the Magic Johnson camps? Greg Hess  26:37 Well, because I was doing my MBA and I was part of the basketball program at Cal Lu, you know, working under Mike Dunlap. It just he needed a little bit of organization on how to do the business management side of it. And I got involved with that. I had a lunch with magic, and then it was, well, gee, why don't you help us coordinate all our camps or all our station work? And so I was fortunate enough to be able to do that for him. I'll just share a couple things from that that I remember really well. One of the things that magic just kind of, I don't know, patted me on the back, like I'm a superstar in a way. And you remember that from a guy like magic, I put everybody's name on the side of their shoe when they register. Have 100 kids in the camp, but everybody's name is on the right side of their shoe. And magic saw that, and he realized being a leader, that he is, that he could use his name and working, you know, their name by looking there, how powerful that was for him to be more connected in which he wants to be. That's the kind of guy he was. So that was one thing, just the idea of name. Now, obviously, as a teacher, I've always kind of done the name thing, and I know that's important, but, you know, I second thing that's really cool with the magic camp is that the idea of camaraderie and kind of tradition and bringing things together every morning we'd be sitting in the gym, magic could do a little story, you know, kind of tell everybody something that would inspire him, you know, from his past and so on. But each group had their own sound off. Michael, so if he pointed at your group, it would be like, or whatever it was. Each group had a different type of sound, and every once in a while we'd use it and point it kind of be a motivator. And I never really put two and two together until the last day of the camp on Friday. Magic says, When I point to your group, make your sound. And so he starts pointing to all the different groups. And it turns out to be Michigan State Spartans fight song to the tee. Figured that out. It was just fantastic. It gives me chills just telling you about it now, remembering how powerful was when everybody kind of came together. Now, you being a speaker, I'm sure you felt those things when you bring everybody together, and it all hits hard, but that was, that was one I remember. Michael Hingson  28:50 Well, wow, that's pretty funny, cute, yeah, yeah. Well, I mean, he has always been a leader, and it's very clear that he was, and I remember the days it was Magic Johnson versus Larry Bird. Greg Hess  29:10 Yeah, yeah. Well, when he came to LA you know, they had Kareem and Byron Scott, a whole bunch of senior players, and he came in as a 19 year old rookie, and by the end of that year, he was leading that team. Yeah, he was the guy driving the ship all the time, and he loved to give those assists. He was a great guy for that. Michael Hingson  29:30 And that's really the issue, is that as a as a real leader, it wasn't all about him at all. It was about how he could enhance the team. And I've always felt that way. And I you know, when I hire people, I always told them, I figure you convince me that you can do the job that I hired you to do. I'm not going to be your boss and boss you around. What I want to do is to work with you and figure out how the talents that I have can complement the talents that you have so that we can. Enhance and make you more successful than you otherwise would be. Some people got it, and unfortunately, all too many people didn't, and they ended up not being nearly as successful. But the people who got it and who I had the joy to work with and really enhance what they did, and obviously they helped me as well, but we they were more successful, and that was what was really important. Greg Hess  30:24 Yeah, yeah, I appreciate that. It's not about controlling, about growing. I mean, people grow, grow, grow, and, you know, helping them certainly. There's a reason. There's no I in team, right? And we've heard that in many times before. It's all about the group, group, pulling together. And what a lot of fun to have working in all throughout my life, in pulling teams together and seeing that happen. You know, one plus one equals three. I guess we call it synergy, that type of thinking, Michael Hingson  30:56 Yeah, well, you've faced a lot of adversity. Is, is the pancreatic cancer, maybe the answer to this, but what? What's a situation where you've really faced a lot of adversity and how it changed your life? You know you had to overcome major adversity, and you know what you learned from it? Greg Hess  31:16 Sure, I think being 100% honest and transparent. I'd say I went through a divorce in my life, and I think that was the most difficult thing I've gone through, you know, times where I'm talking to myself and being crazy and thinking stupid things and whatever. And I think the adversity that you learn and the resilience that you learn as you go, hey, I can move forward. I can go forward. And when you you see the light on the other side, and you start to create what's what's new and different for you, and be able to kind of leave the pain, but keep the happiness that connects from behind and go forward. I think that was a big part of that. But having resilience and transforming from whatever the event might be, obviously, pancreatic cancer, I talked about a transformation there. Anytime we kind of change things that I think the unstoppable mindset is really, you know what's within this program is about understanding that opportunities come from challenges. When we've got problems, we can turn them into opportunities. And so the adversity and the resilience that I think I'd like to try to learn and build and be a part of and helping people is taking what you see as a problem and changing your mindset into making it an opportunity. Michael Hingson  32:40 Yeah, yeah. Well, you've obviously had things that guided you. You had a good sense of vision and so on. And I talked a lot about, don't let your sight get in the way of your vision. But how's a good sense of vision guided you when necessarily the path wasn't totally obvious to you, have you had situations like that? Absolutely. Greg Hess  33:03 And I think the whole whole I write about it in my book in peak experiences, about having vision in terms of your future self, your future, think where you're going, visualize how that's going to happen. Certainly, as a basketball player, I would play the whole game before the game ever happened by visualizing it and getting it in my mind as to how it was going to happen. I do that with golf today. I'll look at every hole and I'll visualize what that vision is that I want to have in terms of getting it done. Now, when I have a vision where things kind of don't match up and I have to change that on the fly. Well, that's okay, you know that that's just part of life. And I think having resilience, because things don't always go your way, that's for sure. But the mindset you have around what happens when they don't go your way, you know, is big. My as a coach, as a business coach today, every one of my clients write a three, three month or 90 day plan every quarter that gets down to what their personal goal is, their must have goal. And then another kind of which is all about getting vision in place to start putting in actual tactical strategies to make all of that happen for the 90 day period. And that's a big part, I think, of kind of establishing the vision in you got to look in front of us what's going to happen, and we can control it if we have a good feel of it, you know, for ourselves, and get the lives and fulfillment we want out of life. I think, yeah, Michael Hingson  34:39 you've clearly been pretty resilient in a lot of ways, and you continue to exhibit it. What kinds of practices and processes have you developed that help you keep resilience personally and professionally? Greg Hess  34:54 I think one of them for sure is that I've I've lived a life where I've spent you. I'm going to say five out of seven days where I will do a serious type of workout. And right now bike riding. I'll ride several days a week, and, you know, get in 10 to 15 miles, not a lot, but, I mean, I've done but keeping the physical, physical being in the time, just to come down the time to think about what you're doing, and at the same time, for me, it's having a physical activity while I'm doing that, but it's a wind down time. I also do meditation. Every morning. I spend 15 minutes more or less doing affirmations associated to meditation, and that's really helped me get focused in my day. Basically, I look at my calendar and I have a little talk with every one of the things that are on my calendar about how I'm setting my day, you know? And that's my affirmation time. But yeah, those time things, I think report having habits that keep you resilient, and I think physical health has been important for me, and it's really helped me in a lot of ways at the same time, bringing my mind to, I think, accepting, in a transition of learning a little bit accepting the platinum rule, rather than the golden rule, I got to do unto others as they'd like to be treated by me. I don't need to treat people like they'd like to like I'd like to be treated. I need to treat them how they'd like to be treated by me, because they're not me, and I've had to learn that over time, better and better as I've got older. And how important that is? Michael Hingson  36:33 Well, yeah, undoubtedly, undoubtedly so. And I think that we, we don't put enough effort into thinking about, how does the other person really want to be treated? We again, it gets back, maybe in to a degree, in to our discussion about humor earlier we are we're so much into what is it all about for me, and we don't look at the other person, and the excuse is, well, they're not looking out for me. Why should I look out for them? Greg Hess  37:07 You know, one of the biggest breakthroughs I've had is working with a couple that own a business and Insurance Agency, and the they were doing okay when I started, when they've done much better. And you know, it's besides the story. The big part of the story is how they adjusted and adapted, and that she I think you're probably familiar with disc and I think most people that will be listening on the podcast are but D is a high D, dominant kind of person that likes to win and probably doesn't have a lot of time for the other people's feelings. Let's just put it that way to somebody that's a very high seed is very interested in the technology and everything else. And the two of them were having some challenges, you know, and and once we got the understanding of each other through looking at their disc profiles, all of a sudden things cleared up, a whole, whole bunch. And since then, they've just been a pinnacle of growth between the two of them. And it was just as simple as getting an understanding of going, you know, I got to look at it through your eyes, rather than my eyes. When it comes to being a leader in this company and how sure I'm still going to be demanding, still I'm going to be the I'm not going to apologize about it, but what I got him to do is carry a Q tip in his pocket, and so every time she got on him, kind of in the Bossy way. He just took out, pulled out the Q tip, and I said, that stands for quit taking it personal. Don't you love it? Michael Hingson  38:29 Yeah, well, and it's so important that we learn to communicate better. And I'm sure that had a lot to do with what happened with them. They started communicating better, yeah, yeah. Do you ever watch Do you ever watch a TV show on the Food Network channel? I haven't watched it for a while. Restaurant impossible. Greg Hess  38:51 Oh, restaurant impossible. Yeah, I think is that guy? Michael Hingson  38:55 No, that's not guy. It's my Michael. I'm blanking out Greg Hess  39:00 whatever. He goes in and fixes up a restaurant. Michael Hingson  39:03 He fixes up restaurants, yeah, and there was one show where that exact sort of thing was going on that people were not communicating, and some of the people relatives were about to leave, and so on. And he got them to really talk and be honest with each other, and it just cleared the whole thing up. Greg Hess  39:25 Yeah, yeah. It's amazing how that works. Michael Hingson  39:28 He's He's just so good at at analyzing situations like that. And I think that's one of the things that mostly we don't learn to do individually, much less collectively, is we don't work at being very introspective. So we don't analyze what we do and why what we do works or doesn't work, or how we could improve it. We don't take the time every day to do that, which is so unfortunate. Greg Hess  39:54 Oh boy, yeah, that continuous improvement Kaizen, all of that type of world. Critical to getting better, you know. And again, that comes back, I think, a little bit to mindset and saying, Hey, I'm gonna but also systems. I mean, I've always got systems in place that go, let's go back and look at that, and how, what can we do better? And if you keep doing it every time, you know, in a certain period, things get a lot better, and you have very fine tuning, and that's how you get distinguished businesses. I think, yeah, Michael Hingson  40:27 yeah, it's all about it's all about working together. So go ahead, I Greg Hess  40:31 was working with a guy at Disney, or guy had been at Disney, and he was talking about how they do touch point analysis for every every place that a customer could possibly touch anything in whatever happens in their environment, and how they analyze that on a, I think it was a monthly, or even at least a quarterly basis, where they go through the whole park and do an analysis on that. How can we make it better? Michael Hingson  40:55 Yeah, and I'm sure a lot of that goes back to Walt having a great influence. I wonder if they're doing as much of that as they used to. Greg Hess  41:04 Yeah, I don't know. I don't know, yeah, because it's getting pretty big and times change. Hopefully, culture Go ahead. I was gonna say a cultural perspective. I just thought of something I'd share with you that when I went into West Lake Village High School as a basketball coach, I walked into the gym and there was a lot of very tall I mean, it's a very competitive team and a competitive school, 611, six, nine kids, you know, that are only 16 years old. And I looked around and I realized that I'm kid from Canada here, you know, I gotta figure out how to make this all work in a quick, fast, in a hurry way. And I thought these kids were a little more interested in looking good than rather being good. And I think I'd been around enough basketball to see that and know that. And so I just developed a whole philosophy called psycho D right on the spot almost, which meant that we were going to build a culture around trying to hold teams under a common goal of 50 points, common goal, goal for successful teams. And so we had this. I started to lay that out as this is the way this program is going to work, guys and son of a gun, if we didn't send five of those guys onto division one full rides. And I don't think they would have got that if they you know, every college coach loves a kid who can play defense. Yeah, that's what we prided ourselves in. And, of course, the band got into it, the cheerleaders got into it, the whole thing. Of course, they bring in that special olympics thing, and that's part of that whole culture. Guess what? I mean, we exploded for the really powerful culture of of a good thing going on. I think you got to find that rallying point for all companies and groups that you work with. Don't you to kind of have that strong culture? Obviously, you have a very huge culture around your your world. Michael Hingson  42:54 Well, try and it's all about again, enhancing other people, and I want to do what I can do, but it's all about enhancing and helping others as well. Yeah. How about trust? I mean, that's very important in leadership. I'm sure you would, you would agree with that, whereas trust been a major part of things that you do, and what's an example of a place where trust really made all the difference in leadership and in endeavor that you were involved with? Greg Hess  43:29 Yeah, so often, clients that I've had probably don't have the they don't have the same knowledge and background in certain areas of you know, we all have to help each other and growing and having them to trust in terms of knowing their numbers and sharing with me what their previous six month P and L, or year to date, P and L, that kind of thing, so that I can take that profit and loss and build out a pro forma and build where we're going with the business. There's an element of trust that you have to have to give somebody all your numbers like that, and I'm asking for it on my first coaching session. And so how do I get that trust that quickly? I'm not sure exactly. It seems to work well for me. One of the things that I focus on in understanding people when I first meet and start to work with them is that by asking a simple question, I'll ask them something like, how was your weekend? And by their response, I can get a good bit of an idea whether I need to get to get them to trust me before they like me, or whether they get to get them to like me before they trust me. And if the response is, had a great weekend without any social response at all connected to it, then I know that I've got to get those people to trust me, and so I've got to present myself in a way that's very much under trust, where another the response might be. Had a great weekend, went out golfing with my buddies. Soon as I hear with the now I know I need to get that person to like. Me before they trust me. And so that's a skill set that I've developed, I think, and just recognizing who I'm trying and building trust. But it's critical. And once, once you trust somebody, and you'd show and they, you don't give them reason to not trust you, you know, you show up on time, you do all the right things. It gets pretty strong. Yeah, it doesn't take but, you know, five or six positive, that's what the guy said he's going to do. He's done it, and he's on top of it to start trusting people. I think, Well, Michael Hingson  45:31 I think that that trust is all around us. And, you know, we we keep hearing about people don't trust each other, and there's no trust anymore in the world. I think there's a lot of trust in the world. The issue isn't really a lack of trust totally. It's more we're not open to trust because we think everyone is out to get us. And unfortunately, there are all too many ways and times that that's been proven that people haven't earned our trust, and maybe we trusted someone, and we got burned for it, and so we we shut down, which we shouldn't do, but, but the reality is that trust is all around us. I mean, we trust that the internet is going to keep this conversation going for a while. I shouldn't say that, because now we're going to disappear, right? But, but, trust is really all around us, and one of the things that I tell people regularly is, look, I want to trust and I want people to trust me. If I find that I am giving my trust to someone and they don't reciprocate or they take advantage of it. That tells me something, and I won't deal with that person anymore, but I'm not going to give up on the idea of trust, because trust is so important, and I think most people really want to trust and I think that they do want to have trusting relationships. Greg Hess  47:02 Yeah, totally agree with you on that, you know. And when it's one of those things, when you know you have it, you don't have to talk about it, you just have it, you know, it's there, right? Michael Hingson  47:16 Yeah, and then, well, it's, it's like, I talk about, well, in the book that I wrote last year, live, it was published last year, live like a guide dog. Guide Dogs do love unconditionally, I'm absolutely certain about that, but they don't trust unconditionally. But the difference between them and us, unless there's something that is just completely traumatized them, which isn't usually the case, they're open to trust, and they want to trust and they want to develop trusting relationships. They want us to be the pack leaders. They know we're supposed to be able to do that. They want to know what we expect of them. But they're open to trust, and even so, when I'm working with like a new guide dog. I think it takes close to a year to really develop a full, complete, two way trusting relationship, so that we really essentially know what each other's thinking. But when you get that relationship, it's second to none. Greg Hess  48:15 Yeah, isn't that interesting? How long were you with Rosella? Before the event, Michael Hingson  48:21 Rosella and I were together. Let's see we Oh, what was it? It was February or May. No, it was the November of 1999 so it was good two year. Good two years. Yeah, wow, yeah. So, you know, we we knew each other. And you know, even so, I know that in that in any kind of a stressful situation, and even not in a stressful situation, my job is to make sure that I'm transmitting competence and trust to Roselle, or now to Alamo. And the idea is that on September 11, I all the way down the stairs just continue to praise her, what a good job. You're doing a great job. And it was important, because I needed her to know first of all that I was okay, because she had to sense all of the concern that people had. None of us knew what was going on on the stairwell, but we knew that something was going on, and we figured out an airplane hit the building because we smelled jet fuel, but we didn't know the details, but clearly something was going on, so I needed to send her the message, I'm okay, and I'm with you and trust you and all that. And the result of that was that she continued to be okay, and if suddenly she were to suddenly behave in a manner that I didn't expect, then that would tell me that there's something different and something unusual that's going on that I have to look for. But we didn't have to have that, fortunately, which was great. It's. About trust, and it's all about developing a two way trust, yeah, Greg Hess  50:05 yeah, amazing. Well, and it's funny how, when you say trust, when in a situation where trust is lost, it's not so easily repaired, no, Michael Hingson  50:16 you know, yeah. And if it's really lost, it's because somebody's done something to betray the trust, unless somebody misinterprets, in which case you've got to communicate and get that, that that confidence level back, which can be done too. Greg Hess  50:33 Yeah, yeah. Important to be tuned and tuned into that, Michael Hingson  50:40 but it is important to really work to develop trust. And as I said, I think most people want to, but they're more often than not, they're just gun shy, so you have to really work at developing the trust. But if you can do it, what a relationship you get with people. Greg Hess  50:57 Circumstances, you know, and situational analysis change the level of trust, of course, in so many ways. And some people are trusting people where they shouldn't, you know, and in the right in the wrong environment. Sometimes you know, you have to be aware. I think people are fearful of that. I mean, just even in our electronic world, the scammers and those people you gotta, we get, we get one or two of those, you know, messages every day, probably people trying to get you to open a bank account or something on them. Better be aware. Don't want to be losing all your money. Yeah, but it's not to have trust, right? Michael Hingson  51:41 Yeah, it's one we got to work on well, so you you support the whole concept of diversity, and how has embracing diversity of people, perspectives or ideas unlocked new opportunities for you and the people you work with. Greg Hess  52:00 I got a great story for you on that. Michael A when I got into this coaching business, one of the one of the clients I was lucky enough to secure was a group called shredding on the go. And so the mother was kind of running the show, but her son was the president, and kind of the one that was in charge of the company. Now he's wheelchair, 100% wheelchair bound, nonverbal, very, very, I don't remember the exact name, but I mean very, very restrictive. And so what she figured out in time was his young is that he could actually take paper and like putting paper into a shredder. So she grew the idea of saying, Gosh, something James can do, we can build a business. This, this kid's, you know, gonna, I'm gonna get behind this and start to develop it. And so she did, and we created, she had created a company. She only had two employees when she hired me, but we went out and recruited and ended up growing it up to about 20 employees, and we had all the shredders set up so that the paper and all of our delivery and so on. And we promoted that company and supporting these people and making real money for real jobs that you know they were doing. So it was all, you know, basically all disabled autism to, you name it. And it was just a great experience. And so we took that show to the road. And so when we had Earth Day, I'd go out and we'd have a big event, and then everybody would come in and contribute to that and be a part of growing that company. Eventually, we got to the company to the point where the mother was worried about the the owner, the son's health was getting, you know, his life expectancy is beyond it, and she didn't want to have this company and still be running and when he wasn't there. And so we worked out a way to sell the company to a shredding company, of course, and they loved the the client. We had over 50 clients going, and they ended up making quite a bit of money that they put back into helping people with disabilities. So it was just a great cycle and a great opportunity to do that and give people an opportunity. I got to be their business coach, and what a lot of fun I included myself in the shredding I was involved with all parts of the company, and at one point, what a lot of fun I had with everybody. Michael Hingson  54:22 Yeah, yeah. There's something to be said for really learning what other people do in a company and learning the jobs. I think that's important. It's not that you're going to do it every day, but you need to develop that level of understanding. Greg Hess  54:37 Michael, you'll love this. Our best Shredder was blind. She did more than anybody, and she was blind. People go, you can't be doing that when you're What do you mean? She had it figured out. Yeah. Michael Hingson  54:48 What's the deal? Yeah, no, Shredder doesn't overheat, you know? But that's another step, yeah. So what's an example you've worked with a lot of teams. And so on. What's an example where a collaborative effort really created something and caused something to be able to be done that otherwise wouldn't have happened? Right? Greg Hess  55:10 Well, I referred back real quickly to the psycho D thing, where he had a common goal, common pride in taking it, and we just were on it. And I think that was a really, really transformational kind of thing to make everybody better as one whole area in a team. Now that's probably the first thing that comes to mind. I think the the idea of bringing the team together, you know, and really getting them to all work as one is that everybody has to understand everybody else's action plan. What's their plan? What is their vision? Where are they going in terms of, you know, playing basketball, to whether you're on the sales team, whether you're on the marketing team, or whatever part of the business you're in, do you have an action plan? And you can openly show that, and you feel like you're 100% participating in the group's common goal. I can't over emphasize an element of a common goal. I think, in team building, whatever that may be, you know, typically, the companies I'm working with now, we try to change it up every quarter, and we shoot quarter by quarter to a common goal that we all and then we build our plans to reach and achieve that for each individual within a company. And it works really well in building teams. And it's a lot of fun when everything comes together. You know, example of how a team, once you built that, and the team's there, and then you run into adversity, we have a team of five people that are selling insurance, basically, and one of them lost her father unexpectedly and very hard, Hispanic, Hispanic background, and just devastating to her and to her mother and everything. Well, we've got a machine going in terms of work. And so what happened is everybody else picked up her piece, and all did the parts and got behind her and supported her. And it took her about five months to go through her morning phase, and she's come back, and now she's going to be our top employee. Now going forward, it's just amazing how everybody rallied around her. We were worried about her. She comes back, and she's stronger than ever, and she'd had her time, and it was just nice to see the team of a group of company kind of treat somebody like family. That's a good thing. Michael Hingson  57:30 That's cool. What a great story. What mindset shift Do you think entrepreneurs and leaders really need to undergo in order to be successful. Greg Hess  57:45 Boy, you know, we talked a little bit earlier about the idea of looking through it, through other people's eyes, right? And then as a leader, you know, the same thing you were mentioning earlier, Michael, was that you draw the strength out of the people, rather than demand kind of what you want them to do in order to get things done, it's build them up as people. And I think that that's a critical piece in in growing people and getting that whole element of leadership in place. Yeah, what was the other part of that question? Again, let me give you another piece of that, because I think of some Go ahead. Yeah. I was just remember, what did you ask me again, I want to make sure I'm right Michael Hingson  58:28 from your books and coaching work. The question was, what kind of mindset shift Do you think that entrepreneurs and leaders have to adopt? Greg Hess  58:39 Yeah, yeah. So that's one part of the mindset, but the big one is recognizing that it's a growth world that we need to look at how we can grow our company, how we can grow individuals, how we can all get better and continuous improvement. And I think that is an example of taking a problem and recognizing as an opportunity. And that's part of the mindset right there that you got to have. I got a big problem here. How are we going to make that so that we're we're way better from that problem each time it happens and keep improving? Michael Hingson  59:10 Yeah, that makes sense. Well, if you could leave everyone who's listening and watching this today with one key principle that would help them live and lead with an unstoppable mindset. What would that be? What, what? What advice do you have? Greg Hess  59:30 Yeah, my advice is make sure you understand your passion and what, what your purpose is, and have a strong, strong desire to make that happen. Otherwise, it's not really a purpose, is it? And then be true to yourself. Be true to yourself in terms of what you spend your time on, what you do, in terms of reaching that purpose. It's to be the best grandparent there you can be in the world. Go get it done, but make sure you're spending time to grandkids. Don't just talk it so talks cheap and action matters. You know, and I think, figure out where you're spending your time and make sure that fits in with what you really want to gather happen in your life and fulfilling it. Michael Hingson  1:00:09 Well, I like that talks cheap and action matters. That's it. Yeah, I tell that. I tell that to my cat all the time when she doesn't care. But cats are like that? Well, we all know that dogs have Masters, but cats have staff, so she's a great kitty. That's good. It's a wonderful kitty. And I'm glad that she's in my life, and we get to visit with her every day too. So it works out well, and she and the Dog get along. So, you know, you can't do better than that. That's a good thing. Well, I want to thank you for being here. This has been absolutely super. I we've I think we've talked a lot, and I've learned a lot, and I hope other people have too, and I think you've had a lot of good insights. If people would like to reach out to you and maybe use your services as a coach or whatever, how do they do that? Greg Hess  1:01:00 Well, my website is coach, hess.com Michael Hingson  1:01:06 H, E, S, S, Greg Hess  1:01:07 yeah, C, O, A, C, H, H, E, S, s.com, that's my website. You can get a hold of me at coach. At coach, hess.com that's my email. Love to hear from you, and certainly I'm all over LinkedIn. My YouTube channel is desk of coach s. Got a bunch of YouTubes up there and on and on. You know, all through the social media, you can look me up and find me under Coach. Coach S, is my brand Cool? Michael Hingson  1:01:38 Well, that it's a well worth it brand for people to go interact with, and I hope people will so Oh, I appreciate that. Well, I want to thank you all for listening and watching us today. Reach out to coach Hess, I'd love to hear from you. Love to hear what you think of today's episode. So please give us an email at Michael H i, at accessibe, A, C, C, E, S, S, i, b, e.com, wherever you're monitoring our podcast, please give us a five star rating. We value it. And if you know anyone who might be a good guest to come on and tell their story, please introduce us. We're always looking for more people to come on and and chat with us. Coach you as well. If you know anyone, I'm sure you must love to to get more people. Now, if you could get Magic Johnson, that'd be super but that's probably a little tougher, but it'd be, it'd be fun. Any, anyone t

Anthropic's Tobias Harrison Noonan shares the enterprise AI playbook: why coding leads to broader AI adoption, practical tips for getting started, and why you shouldn't wait for perfection.Topics Include:Tobias from Anthropic's Applied AI team discusses enterprise AI adoption trends and insights.Anthropic founded four years ago balancing AI safety mission with world's most intelligent models.Remarkable velocity: Claude 3.7 and Claude Code both shipped just in 2025 alone.Three-layer partnership: foundation models, enterprise capabilities, and end-user platforms like Claude Code.Anthropic leads in agentic coding for eighteen months, now number one enterprise AI market share.Claude Opus 4.5 launched last week, again tops software engineering benchmark for complex tasks.Claude Code enables thirty-hour autonomous coding sessions, ships features five times faster than before.Next frontier expands beyond coding into data-heavy knowledge work like financial and legal analysis.AI adoption maturity curve: employee workflows, internal processes, core products, then AI-native products.Thomson Reuters started with Claude Code for development team doing code modernization and refactoring.They expanded to Claude.ai for sales, marketing, and finance teams after seeing tangible ROI.Built Claude into core products including co-counsel legal platform and fraud prevention systems strategically.Today Thomson Reuters has eight different product lines powered by Claude across their portfolio.AWS partnership offers safe, secure, scalable deployment from POC to production in existing environments.Don't wait for perfection: AI today is dumbest it'll ever be, start prototyping now.Participants:Tobias Harrison-Noonan: Member of Technical Staff, AnthropicSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Straight from re:Invent 2025, technology leaders from C3 AI, nCino, New Relic and Vercel reveal learnings, best practices and predictions for the future of Agentic AI.Topics Include:Four technology executives introduce their companies' AI innovations in fintech, cloud, enterprise software, and observability.Vercel built agents for code reviews, infrastructure optimization, and across finance, sales, and support functions.C3.ai deploys enterprise AI applications from scratch to production in six months for Fortune 500s.New Relic provides observability for AI systems and built agents that resolve infrastructure issues in real-time.Vercel's agents improve code quality by incorporating security and framework best practices into AI-generated output.C3.ai partnered with Department of Defense to autonomously produce mission-critical intelligence assessment reports from data.Industry shifted from copilots everywhere to agents that actually own outcomes and land the plane.New Relic moved beyond natural language translation to agents that execute actions and resolve issues autonomously.Panel debates whether Model Context Protocol or broader ecosystem approaches better enable agent interoperability and communication.Autonomy requires accountability: agent decisions must be explainable with traceable steps and replay capabilities built-in.Governance and security should be prerequisites for acceleration, not impediments—a critical mental model shift needed.Many enterprises struggle with process bottlenecks preventing them from harnessing high-quality agents despite having technology.Financial services must carefully balance where human discretion remains essential versus where agent autonomy justified.Will Jung envisions deeply continuous context enabling banks to deliver truly personalized insights without appearing creepy.Suraj Krishnan predicts agents will own outcomes by 2026, coordinating tools and other agents to achieve goals.Participants:Panelist: Merel Witteveen, SVP of Operations, C3.aiPanelist: Will Jung, Chief Technology Officer, nCinoPanelist: Suraj Krishnan, GVP of Engineering, New RelicPanelist: Aparna Sinha, Senior Vice President, Product, VercelModerator: Olawale Oladehin, Managing Director, NAMER Technology Segments (Enterprise, ISV, DNB, and Model Providers), Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Four enterprise AI leaders from Box, Snorkel AI, Sumo Logic, and Talkdesk peel away the hype and share battle-tested strategies for implementing agentic AI at scale.Topics Include:Carol Potts introduces panel featuring AI leaders from Box, Snorkel AI, Sumo Logic, and TalkdeskDiego Dugatkin explains Box serves 120,000 enterprise customers with 1.5 exabytes of secure cloud contentKui Jia shares Sumo Logic processes petabytes daily across 10 AWS regions for intelligent operationsYunjing Ma describes Talkdesk's evolution from contact center to customer experience automation through agentic AIDennis Panos positions Snorkel AI as leader in embedding human knowledge into data-centric applicationsDiego reveals Box uses AI internally for faster development and externally for metadata extraction automationKui explains security teams face overwhelming volumes, sometimes 1,000 signals daily, many AI-generated attacksSumo Logic announces SOC analyst agent in customer beta and query agent in general availabilityYunjing details Talkdesk's multi-agent hierarchy architecture powered by unified TalkDesk Data Cloud platformFour key areas identified: discovery of opportunities, building knowledge-powered agents, optimization, and measurementDennis emphasizes starting with trusted data foundation before adding generative AI capabilities to avoid hallucinationsDiego stresses governance importance: AI guardrails plus traditional data security create comprehensive protection frameworkKui warns POC-to-production gap requires intentional design: different latency, accuracy, and security requirements at scaleYunjing shares customer success: 80,000 daily calls, 11,000 documents, 97% accuracy despite complex compliance rulesKey success factors include prompt engineering optimization and real-time data processing mechanism improvementsDiego advises learning AI tools end-to-end: from ideation through functional demos without traditional prototyping delaysDennis recommends robust evaluation frameworks across system components, similar to software unit testing approachesYunjing reinforces data processing optimization and governance remain essential alongside exciting agentic AI capabilitiesKui urges immediate action: technology evolves rapidly, perfect solutions don't exist, customer focus builds trustFinal advice centers on treating AI as digital teammate, not replacement, enhancing productivity and creativityPlatform partnerships like AWS Bedrock solve heavy lifting, allowing teams to focus on core differentiatorsParticipants:Diego Dugatkin - Chief Product Officer, BoxDennis Panos - Head of Enterprise AI, SnorkelAIKui Jia - VP AI Engineering, Sumo LogicYunjing Ma - VP of Engineering, AI, TalkdeskModerator: Carol Potts - General Manager, ISV Sales Segment, North America, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Rubrik's GM of AI Dev Rishi, explains how 85% of enterprises are building agentic AI but lack frameworks to govern agents with production system access - and how Rubrik solves this gap!Topics Include:Dev Rishi explains Rubrik's evolution from data backup to cyber resilience company.Rubrik shifted focus after 2018 when ransomware became the primary business continuity threat.Recent investments center on AI features and security for enterprise data infrastructure.Rubrik's foundation understands organizational data, metadata, and identity access across all systems.Predabase acquisition brought generative AI and LLM platform capabilities into Rubrik's infrastructure.Rubrik Agent Cloud launched to address enterprise AI security and governance needs.180 enterprise conversations revealed AI risk frameworks block ROI, not technology challenges.Agents enable 10x productivity but create 10x damage potential in shorter timeframes.Most organizations struggle enforcing AI policies across AWS Bedrock, OpenAI, and third-party platforms.Agent Undo feature recovers from destructive AI actions using healthy backup snapshots.Three pillars for AI security: define policies, enforce across platforms, enable recovery.2026 will see enterprises shift from pilot agents to managing dozens in production.Participants:Dev Rishi – General Manager of AI, RubrikConnect with Rubrik and learn more here: https://www.rubrik.com/lp/events-hubSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Matt Yanchyshyn, AWS Marketplace and Partner Services VP, reveals how AI agents are transforming enterprises worldwide while Atlassian and Netskope leaders share strategies for scaling up Agentic AI marketplace deals.Topics Include:Matt Yanchyshyn of AWS opens with massive shift to multi-agent production systemsEnterprise software seeing huge AI adoption: 33% will include AI by year endAutomated agents now handle Matt's daily workflow, prioritizing emails and messages autonomouslyReal business transformation across financial reporting, demand forecasting, and automated incident managementAWS Marketplace team productivity up 31%, deploying software 27% faster with agentsNew agent mode for Marketplace uses autonomous data collection improving customer experiencesSuccess requires proper data governance with fine-grained access controls for safe operationsQ Developer and Qiro CLI integrate seamlessly into developer workflows without disruptionAWS maintains 400+ MCP servers, shared spec farms enabling teams to collaborate effectivelyEmbedded experts and principal engineers spread agent knowledge and measure productivity closelyAndy Horwitz notes security leads Marketplace growth, primarily through private offer expansionNetskope's new DSPM product addresses AI data security, driving strong customer adoption momentumEnterprise customers now ask if vendors are AWS badged, deals 41-58% largerAndy advises ISVs: prepare sales teams thoroughly, focus co-sell, secure executive buy-inBill Hustad emphasizes distinct marketplace strategy, seller training, and ruthless operational tracking for successParticipants:Bill Hustad - Global Head of Channel and GTM Ecosystems, AtlassianAndy Horwitz – SVP, Global Partner Ecosystems, NetskopeMatt Yanchyshyn – VP, AWS Marketplace & Partner Services, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Wie der Weg in die Azure-Cloud die IT neu definiert.    Die Mainova macht's vor: raus aus der klassischen OnPrem-Welt, rein in die Cloud – mit Strategie, klarer Architektur und jeder Menge Learnings.  In dieser Folge spricht Peter Meckes von KOM4TEC mit Rochus Stobbe und Johannes Ditter von Mainova über den spannenden Wandel hin zu einer modernen Cloud-Infrastruktur auf Microsoft Azure.    Gemeinsam blicken sie darauf, warum Mainova den Schritt gegangen ist, wie die ersten Cloud-Services aufgebaut wurden und welche Erfahrungen das Team auf dem Weg gesammelt hat – von der Idee über die Umsetzung bis hin zur Weiterentwicklung der Cloud-Architektur.   

Raviteja Yelamanchili shares how Scale AI transformed banking cycles from one year to real-time and why your most valuable enterprise data isn't being collected.Topics Include:Scale evolved from data annotations company to enterprise AI solutions providerHealthcare system transformed patient transcriptions into value using reinforcement learning researchBlank slate customer problems allow Scale to experiment with latest methodsMany customers propose solutions before explaining their actual underlying business problemsBiggest AI misconception: technology will replace jobs rather than augment productivityDon't wait for perfect AI—start learning through iteration and evolution nowBanking credit cycle transformed from one-year process to real-time strategic insightsScale deploys flexibly across EC2, EKS, or Bedrock based on customer requirementsEnterprises want business value generation more than academic research papers aloneNext 12-24 months focus: making data consumable and leveraging unused datasetsTribal knowledge from experienced SMEs represents most valuable yet uncollected dataAgent-based learning captures expertise through feedback loops on Scale's SGP platformParticipants:Raviteja Yelamanchili - Head of Solution Engineering, Scale AISee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

In a keynote address from re:Invent, McKinsey & Company's Lareina Yee shares fascinating data, trends and best practices on AI adoption, the future of skillsets, and leadership insights that are needed for AI transformation at scale.Topics Include:Over 80% of companies have adopted AI in at least one business function currently.Despite heavy investment, 62% of companies remain in experimental or pilot phases with AI.Only 7% of organizations have achieved full-scale AI implementation, up from 2% earlier this year.Agentic AI has proliferated rapidly across functions from knowledge management to manufacturing in one year.Between 45% and 5% of companies have implemented AI agents across different business functions today.AI's productivity potential represents $4.4 trillion in economic value beyond just cost savings opportunities.Innovation ranks as the number one goal for AI investments, ahead of cost reduction priorities.Employee satisfaction, customer satisfaction, and competitive differentiation drive AI adoption alongside revenue growth and cost.High AI performers view implementation as total enterprise transformation, not just technology deployment projects.Leading companies spend 4.9 times more budget on AI investments compared to average performing organizations.Traditional software stacks evolved to SaaS, now transforming into AI-ready tech stacks within one generation.Job outlook remains mixed: 32% expect losses, 13% expect increases, 43% see no major change.Since 2023, significant skill shifts show increased demand for software development and business intelligence capabilities.AI fluency has increased seven times as the most sought-after skill across all job types.AI fluency means using AI in everyday work, not building models or creating large language models.Skills like driving records, coaching, customer service, and management remain harder to automate with current AI.Transactional, data-driven repetitive tasks like inventory management and invoicing face highest automation exposure currently.Historical technology revolutions like electricity created six to eight jobs for every one job displaced.New roles like prompt engineering emerge, requiring skills like effective questioning rather than technical coding.Participants:Lareina Yee - Director of Technology Research, McKinsey & CompanySee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

AWS Principal Solutions Architect Wallace Printz explains how agents are reshaping SaaS business models, pricing strategies, and technical architectures.Topics Include:Wallace Printz discusses agentic workloads transforming SaaS with largest AWS customersNew interaction models include generative UI, voice agents, and proactive workAgents extending SaaS products to interact with external systems and businessesVirtual teammates enabling cross-department collaboration and upskilling non-expert users effectivelyMonetization strategies evolving as predictable costs become variable with agentsThree patterns: dedicated agents, shared agents, and multi-tenant personalized agentsMulti-tenant agents enable hyper-personalized experiences using individual tenant context enrichmentAgent-centric business strategy requires real assessment beyond AI hype cycleAgent orchestration complexity grows with multiple specialized agents interacting togetherTenant isolation requires JWT tokens and AWS Bedrock Agent Core identityCost-per-tenant management needs LLM throttling, tiering, and unified control planeMulti-tenancy creates sticky personalized experiences; AWS white paper releasing soonParticipants:Wallace Printz - Principal Solution Architect, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Industry leaders from Boomi, Demandbase and Smarsh share hard-won lessons on balancing AI creativity with guardrails, why data quality trumps frameworks, and deploying AI at scale.Topics Include:Three industry leaders share experiences building AI solutions at Boomi, Demandbase, and Smarsh.Smarsh manages trillion communications for financial services, detecting bad actors across multiple channels.Boomi built agent studio, garden, and control tower while spawning 33,000 internal agents.Chris Timmerman used vibe coding to build embeddable Boomi in five months solo.Companies balance creativity with guardrails, starting with IT policies before unleashing innovation.Internal adoption driven by empowering teams to build their own solutions versus top-down.Demandbase saw 70% adoption within six months through grassroots approach and local champions.Measuring success proves challenging, comparable to tracking Excel usage rather than specific KPIs.Companies focus on outcomes like touch-free bug fixes and support metrics versus raw usage.Biggest lesson: Data quality and context determine success more than agentic frameworks.Need scaling framework from low-risk UX improvements to high-risk automation with appropriate guardrails.Industry created fatigue by overpromising; should have started smaller with realistic expectations.Participants:Chris Timmerman – Vice President, Global Services Delivery, BoomiHarshal Dedhia – Vice President of AI, DemandbaseBrandon Carl - Executive Vice President of AI and Product Strategy, SmarshAllison Johnson - AMER Technology Partnerships Leader, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Phill Robinson of Boardwave joins Miguel Alava and Massimo Ghislandi of AWS to share research and actionable strategies for European software companies using cloud infrastructure, AI features, and marketplace leverage to drive unprecedented growth.Topics Include:Boardwave and AWS reveal research on European software companies becoming global innovators.Cloud-first businesses exceed customer expectations at 60% versus 46% for laggards.Boardwave's 2,500 CEO members validate findings: AI companies growing 45% annually.Leaders excel at gathering customer feedback for innovation and implementing AI.Top performers leverage marketplaces and deliver continuous customer experience updates consistently.Cloud adoption is foundational for generative AI and agentic AI to scale.Companies face different challenges depending on their cloud maturity stage currently.Cloud serves as table stakes before companies can capture AI growth opportunities.Benchmarking tool helps identify current position and plan strategic next steps forward.Startups should solve universal problems globally, building painkillers not vitamin products.Intercom scales customer service; Wix transforms efficiency through cultural and engineering mindset.Future requires cloud foundation with AI features; AWS offers comprehensive support programs.Participants:Phill Robinson – Chair & Co-Founder, BoardwaveMiguel Alava – EMEA ISV General Manager, Amazon Web ServicesMassimo Ghislandi - Head of EMEA Marketing for Software Companies, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Industry leaders from Kore AI, SS&C Blue Prism and AWS reveal what actually works in agentic AI deployment, from contact center automation to employee productivity, with proven strategies for regulated industries.Topics Include:Kore AI and SS&C Blue Prism leaders discuss achievable agentic AI actionsThree deployment areas show real ROI: customer service, employee automation, and process workflowsKore AI handles billions of annual interactions, with 85% focused on contact center operationsSS&C Blue Prism achieved $200 million annual savings using agentic AI across 120 internal use casesThe company processes 6 million transactions monthly consuming 10-12 billion tokens in productionRegulated industries like financial services and healthcare successfully deploy agentic AI with proper guardrailseBay case study demonstrates measurable productivity gains tied directly to AI agent implementationTwo identical pilot programs yielded different results: one tied to business outcomes, one didn'tISVs should stop chasing shiny objects and focus on solving customers' stickiest problems insteadDesign for scale from day one and accept no single vendor solves everything aloneEmployee-facing use cases carry less risk than customer-facing applications for initial AI deploymentsCombining deterministic automation with AI plus governance creates more viable and trustworthy solutionsParticipants:Erik Walton - EVP of WW Sales/Partner Sales, Kore AISatish Shenoy - VP, Global Technology Alliances & AI GTM, SS&C Blue PrismArym Diamond – Head of North America Data & AI Sales, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

CEO Scott Stephenson explains how Deepgram's voice AI technology powers everything from pharmacies to drive-thru ordering and why, after so many years, Voice AI is now ready for prime time.Topics Include:Scott Stephenson introduces Deepgram as an audio AI company building speech productsMajor brands like CVS and Anthropic use Deepgram to power voice agentsCVS handles prescription status calls where 25-40% ask if prescriptions are readyVoice technology now accurately understands diverse accents and speech patterns from callersAutomated systems free pharmacists to focus on their actual jobs insteadJack in the Box uses Deepgram for drive-thru ordering with natural conversationsPrevious McDonald's and Wendy's failures happened because the technology wasn't ready yetVoice AI can handle any task with text input like CRM notesHealthcare companies adopted voice AI faster than expected despite compliance hurdlesStaffing shortages drove hospitals to push through HIPAA and regulatory red tapeFirst misconception: AI will never match human performance in customer interactionsSecond misconception: one product should solve all voice-related business problemsCompanies must strategically decide what to build, partner on, or buyDeepgram's research team controls speech speed and outputs conversational data like timestampsAdoption will feel slow initially but suddenly be everywhere within three yearsParticipants:Scott Stephenson – Co-Founder & CEO, DeepgramSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Europa droht zum digitalen Vasallen zweier Supermächte zu werden: China und den USA. Frankreichs Präsident Macron und Bundeskanzler Merz wollen das verhindern. Doch es könnte bereits zu spät sein. Schon mal versucht, einen Rechner, ein Smartphone oder eine weltweit genutzte Software aus rein europäischer Produktion zu kaufen? Das ist verdammt schwer, manche würden sogar sagen: unmöglich. Auf diese Abhängigkeit haben diese Woche Frankreichs Präsident Emmanuel Macron und Friedrich Merz beim »Europäischen Gipfel zur digitalen Souveränität« in Berlin hingewiesen. Der Bundeskanzler machte klar, dass man sich heute nicht mehr darauf verlassen könne, »dass Amerika uns verteidigt, dass China uns die Rohstoffe liefert und Russland irgendwann wieder für den Frieden ist.« Merz, eigentlich leidenschaftlicher Transatlantiker, forderte mehr digitale Souveränität – also mehr Unabhängigkeit von den USA. In dieser Ausgabe von »Acht Milliarden« spricht Host Juan Moreno mit Marcel Rosenbach, Autor beim SPIEGEL mit den Schwerpunkten Digitalwirtschaft, Digitalpolitik und IT-Sicherheit, über die geopolitischen Gefahren, die Europas digitale Abhängigkeit auslöst. Rosenbach ist überzeugt, dass Europa zu sehr gebunden ist an chinesische und US-amerikanische Schlüsseltechnologien wie Chips, Cloudservices und KI. Eines habe der Digitalgipfel aber gezeigt, so Rosenbach: Anders als in der Vergangenheit ist die Dringlichkeit des Problems jetzt angekommen. Mehr zum Thema: (S+) Der Informatiker Yoshua Bengio gilt als einer der wichtigsten KI-Forscher der Welt und wichtiger Gründervater der Technik. Heute hält er seine Schöpfung für brandgefährlich – ein Interview von Marcel Rosenbach und Max Hoppenstedt: https://www.spiegel.de/netzwelt/web/kuenstliche-intelligenz-gruendervater-warnt-vor-kontrollverlust-sollten-den-stecker-ziehen-koennen-a-634f4958-a1fe-4c3e-8d51-bf187902c5fc Spitzengespräch über künstliche Intelligenz: »Es gibt eine Chance von 20 Prozent, dass KI in eine Art von Abgrund führt« – moderiert von Markus Feldenkirchen: https://www.spiegel.de/politik/kuenstliche-intelligenz-es-gibt-eine-chance-von-20-prozent-dass-ki-in-eine-art-von-abgrund-fuehrt-a-e94bfed1-0646-4f4a-a1fb-ddca7c1e9e2a (S+) Die SPIEGEL-Titelstory: Wird die KI bald zu mächtig für uns Menschen? – von Simon Book, Angela Gruber, Marc Hasse, Max Hoppenstedt und Martin Schlak: https://www.spiegel.de/wissenschaft/technik/kuenstliche-intelligenz-kritiker-warnen-vor-unkontrollierbarer-superintelligenz-a-051707ab-0439-4740-b649-d8ae73c70b3e Abonniert »Acht Milliarden«, um die nächste Folge nicht zu verpassen. Wir freuen uns, wenn ihr den Podcast weiterempfehlt oder uns eine Bewertung hinterlasst.+++ Alle Infos zu unseren Werbepartnern finden Sie hier. Die SPIEGEL-Gruppe ist nicht für den Inhalt dieser Seite verantwortlich. +++ Den SPIEGEL-WhatsApp-Kanal finden Sie hier. Alle SPIEGEL Podcasts finden Sie hier. Mehr Hintergründe zum Thema erhalten Sie mit SPIEGEL+. Entdecken Sie die digitale Welt des SPIEGEL, unter spiegel.de/abonnieren finden Sie das passende Angebot. Informationen zu unserer Datenschutzerklärung.

** AWS re:Invent 2025 Dec 1-5, Las Vegas - Register Here! **Uri Cohen reveals how Elastic transformed from managing 50,000 complex clusters to building a seamless serverless platform that eliminates operational overhead while scaling globallyTopics Include:Johan Broman of AWS hosts Uri Cohen who leads Elastic's platform products teamUri shares his nine-year journey at Elastic from small company to global scaleElasticsearch started 15 years ago, becoming popular for search, logs, and security eventsElastic Cloud launched 2015, but users struggled with shards, nodes, and infrastructure complexityServerless eliminates operational concerns, letting users just ingest and analyze their dataDesign goal: maintain familiar Elasticsearch experience while removing all infrastructure management burdenChose complete architectural redesign over retrofitting auto-scaling to existing infrastructureNew architecture uses S3 persistence with lightweight routing layer serving 50,000+ clustersCell-based design limits blast radius and improves multi-tenancy across 40+ global regionsLearned S3 API costs can explode unexpectedly without careful request pattern optimizationAI transforms security workflows: 10,000 alerts become 3 actionable attack summaries automaticallyWeekly continuous deployment enables faster innovation delivery without waiting for version releasesParticipants:Uri Cohen – Vice President of Product Management, Platform, ElasticJohan Broman – EMEA ISV Head of Solutions Architecture, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

SS&C Blue Prism's VP reveals how they achieved $200M annual savings and $600M revenue growth by deploying 3,000 AI agents, processing 6 million documents monthly as their own first customer.Topics Include:SS&C Blue Prism evolved from RPA leader to agentic automation provider over 25 yearsServes 22,000 clients in regulated industries like financial services, healthcare, manufacturing, and retailOffers AI agents, governance gateway, and secure enterprise chat leveraging AWS BedrockAs "customer zero," they deployed 3,000 agents processing 6 million documents monthlyGenerated $200M annual savings and $600M revenue growth using their own technologyFinancial services client unlocked unstructured document processing previously impossible with traditional automationHealthcare client's AI processes MRIs more accurately than human radiologistsKey lesson: Focus on business outcomes first, not just implementing AI everywhereCritical insight: Plan for scale on day one, not after pilots succeedAWS Marketplace streamlined purchasing, especially in challenging Latin American marketsFuture vision: B2A economy where agents negotiate parking, shopping, and services autonomouslyPredicts agent-to-agent communication will revolutionize healthcare monitoring and wealth managementParticipants:Satish Shenoy – Global Vice President, Technology Alliances and GenAI GTM, SS&C Blue PrismSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

** AWS re:Invent 2025 Dec 1-5, Las Vegas - Register Here! **Three enterprise AI leaders from Archer, Demandbase, and Highspot reveal how top companies are implementing AI responsibly while navigating data privacy, bias prevention, and regulatory compliance challenges.Topics Include:AWS Security GM Brian Shadpour hosts three AI leaders discussing responsible enterprise deploymentDemandbase's Umberto Milletti explains tenant-based models ensuring first-party customer data remains confidentialHighspot's Oliver Sharp uses behavior-specific feedback frameworks to eliminate bias in sales assessmentsReal-time AI evaluation proves challenging when assessing dynamic sales conversations and customer interactionsCompanies create "second-party data" networks where customers opt-in to share insights collectivelyOpen-source models gain traction but require significant expertise for enterprise-grade implementationEU AI Act mandates human oversight, reshaping how companies design AI systems globallyArcher's Kayvan Alikhani extends identity management principles from web applications to AI agentsUnattended AI agents performing tasks autonomously create new security and accountability challengesHuman-in-the-loop oversight remains essential, especially for high-stakes decisions affecting customersFuture challenge: Determining when AI accuracy justifies removing costly human oversightEnterprise data hygiene becomes critical as AI systems need clean, reviewed internal dataParticipants:Kayvan Alikhani - Global Head of Engineering- Emerging Solutions, Archer Integrated Risk ManagementUmberto Milletti - Chief R&D Officer, DemandbaseOliver Sharp - Co-Founder & Chief AI Officer, HighspotBrian Shadpour - General Manager, Security, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

** AWS re:Invent 2025 Dec 1-5, Las Vegas - Register Here! **SnapLogic CTO Jeremiah Stone reveals how they evolved from open-source to AI-powered integration platform, doubled AI adoption with one UX change, and delivers measurable enterprise ROI.Topics Include:SnapLogic CTO shares their decade-long journey building AI-powered integration with AWS partnership.SnapLogic drives "human cost of integration to zero" for thousands of global companies.Started as open-source project, pivoted to cloud in 2015 with AWS infrastructure.Began AI workloads in 2018, predicting next steps in integration workflows using models.Became AWS Bedrock launch partner, completely reinventing their product for generative AI era.SnapLogic lives through transformations first, then credibly helps ISV customers do same.Helped Adobe migrate entire CRM from Salesforce to Microsoft over single weekend.Built normalized data architecture using S3, Iceberg, Glue for analytics-ready enterprise data.SnapGPT copilot converts plain language prompts into complete integration pipelines in minutes.Live demo shows generating Salesforce-to-Redshift pipeline with filters using natural language commands.Small UX tweak adding helpful header doubled monthly active users of SnapGPT.Changed legal agreements in 2017 to capture metadata, enabling AI features years later.Agent Creator delivers ROI across customers: Inspirant, Core Plus, AstraZeneca use cases.SnapLogic's own finance team cut order reconciliation from 40 hours monthly to 90 minutes.Key lessons: governance first, understand business impact, use AWS native patterns consistently.Participants:Jeremiah Stone – Chief Technical Officer, SnapLogicOlawale Oladehin – Managing Director, NAMER Technology Segments, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

** AWS re:Invent 2025 Dec 1-5, Las Vegas - Register Here! **Vice President of Solution Engineering Chris Timmerman reveals how Boomi's integration platform evolved into a no-code AI agent builder on AWS, serving 22,000 enterprises while solving the 95% failure rate in AI production deployments.Topics Include:Chris Timmerman shares his 9-year journey from Field CTO to VP Solution Engineering at BoomiBoomi connects cloud and on-premise systems, helping enterprises move data seamlessly since early 2000sThe platform serves 22,000+ customers, from order-to-cash processes to complex M&A integrationsNew CEO Steve Lucas pivoted Boomi toward generative AI when ChatGPT emergedBoomi approaches AI three ways: internal automation, product enhancement, and customer enablementAI Agent Studio lets users build agents on AWS Bedrock without writing codeAgent Garden marketplace allows partners to share specialized agents for Salesforce, NetSuite, and moreChris reveals 95% of enterprise AI projects fail to reach production due to data issuesAWS partnership since 2018 provides infrastructure plus hands-on engineering collaboration for problem-solvingHackathons with AWS engineers generate excitement and innovative solutions for customer challengesChris advises new AWS partners: "Don't be afraid to ask for help" and be transparentFuture vision: Partner with market leaders like AWS rather than reinvent foundational AI frameworksParticipants:Christopher Timmerman – Vice President, Solution Engineering, BoomiSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

** AWS re:Invent 2025 Dec 1-5, Las Vegas - Register Here! **Learn how Anyscale's Ray platform enables companies like Instacart to supercharge their model training while Amazon saves heavily by shifting to Ray's multimodal capabilities.Topics Include:Ray originated at UC Berkeley when PhD students spent more time building clusters than ML modelsAnyscale now launches 1 million clusters monthly with contributions from OpenAI, Uber, Google, CoinbaseInstacart achieved 10-100x increase in model training data using Ray's scaling capabilitiesML evolved from single-node Pandas/NumPy to distributed Spark, now Ray for multimodal dataRay Core transforms simple Python functions into distributed tasks across massive compute clustersHigher-level Ray libraries simplify data processing, model training, hyperparameter tuning, and model servingAnyscale platform adds production features: auto-restart, logging, observability, and zone-aware schedulingUnlike Spark's CPU-only approach, Ray handles both CPUs and GPUs for multimodal workloadsRay enables LLM post-training and fine-tuning using reinforcement learning on enterprise dataMulti-agent systems can scale automatically with Ray Serve handling thousands of requests per secondAnyscale leverages AWS infrastructure while keeping customer data within their own VPCsRay supports EC2, EKS, and HyperPod with features like fractional GPU usage and auto-scalingParticipants:Sharath Cholleti – Member of Technical Staff, AnyscaleSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

** AWS re:Invent 2025 Dec 1-5, Las Vegas - Register Here! **Trellix's Director of Strategy Zak Krider reveals how they automated tedious security tasks like event parsing and threat detection using Amazon Bedrock's multi-model approach, achieving 100% accuracy while eliminating bottlenecks in their development lifecycle.Topics Include:Trellix merged FireEye and McAfee Enterprise, combining two decades of cybersecurity AI expertiseProcessing thousands of daily security events revealed traditional ML's weakness: overwhelming false positivesTwo years ago, they integrated generative AI to automate threat investigation workflowsAmazon Bedrock's multi-model access enabled rapid testing and "fail fast, learn fast" methodologyBuilt custom cybersecurity testing framework since public benchmarks don't reflect domain-specific needsAgentic AI now autonomously investigates threats across dark web, CVEs, and telemetry dataAWS NOVA builds investigation plans while Claude executes detailed threat research analysisLaunched "Sidekick" internal tool with agents mimicking human developer onboarding processesChose prompt engineering over fine-tuning for flexibility, cost-effectiveness, and faster iterationAutomated security rule generation across multiple languages that typically require unicorn developersAchieved 100% accuracy in automated event parsing, eliminating tedious manual SOC workKey lesson: don't default to one model; test and mix for optimal resultsParticipants:Zak Krider - Director of Strategy & AI, TrellixSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Honeycomb's VP of Marketing Shabih Syed reveals why traditional observability is dead and how AI-powered tools are transforming the way engineers debug production systems, with real examples.Topics Include:Observability is how you understand and troubleshoot your production systems in real-timeShabih's 18-year journey: developer to product manager to marketing VP shares unique perspectiveAI coding assistants are fundamentally changing how fast engineers ship code to productionCustomer patience is gone - one checkout failure means losing them foreverOver 90% of engineers now "vibe code" with AI, creating new complexityObservability costs are spiraling - engineers forced to limit logging, creating debugging dead-endsHoneycomb reimagines observability: meeting expectations, reducing complexity, breaking the cost curveMajor customers like Booking.com and Intercom already transforming with AI-native observabilityMCP server brings production data directly into your IDE for real-time AI assistanceCanvas enables plain English investigations to find "unknown unknowns" before they become problemsAnomaly detection helps junior engineers spot issues they wouldn't know to look forStatic dashboards are dead - AI-powered workflows are the future of system observationParticipants:Shabih Syed - VP Product Marketing, Honeycomb.io See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Discover how Siteimprove partnered with AWS to build an AI system processing 100 million accessibility checks monthly, making the web usable for 1.3 billion people with disabilities worldwide. Topics Include:AWS and Siteimprove partnered to solve digital accessibility at massive scale using AI.Digital accessibility ensures 1.3 billion people with disabilities can use web content effectively.Deep semantic understanding is needed to verify if content truly matches its descriptions.Siteimprove processes 75 million webpages across government, healthcare, and education sectors daily.The challenge required AWS infrastructure beyond just AI models for cost-effective scaling.Their platform unifies accessibility checks with SEO, analytics, and content performance tools.Business requirements included enterprise security, multi-region support, and flexible pricing models.They built three processing patterns: interactive conversations, overnight batch, and high-priority async.The AI Accelerator framework separates business logic from model adapters for easy expansion.Intelligent routing sends simple checks to Nova micro, complex ones to Nova Pro.Production system now processes over 100 million accessibility checks monthly using Bedrock Batch.Key lessons: cross-region inference reduces latency, prompt optimization crucial, special characters increase hallucination. Participants:Hamed Shahir - Director of AI, SiteimproveDavid Kaleko - Senior Applied Scientist, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Archer's Global Head of Engineering reveals how they're using Amazon Bedrock to help enterprises avoid billions in regulatory fines by transforming complex compliance laws into actionable AI-powered workflows.Topics Include:James Griffith, VP Engineering at Archer, leads development for risk and compliance solutionsArcher helps enterprises navigate the complex world of regulatory compliance beyond outdated spreadsheetsSince 2009, banks alone have been fined $342 billion by regulators worldwideEven "deregulated" Texas added 1,100 new laws in just one legislative sessionRegulatory data exists online but is overwhelming—too much for humans to processArcher built an AI pipeline: ingesting regulations, extracting obligations, and generating compliance controlsAmazon Bedrock eliminated the need to build ML infrastructure or hire specialized teamsModel interchangeability let them switch between Claude and Llama with just clicksBuilt-in guardrails prevented users from misusing AI without custom security developmentFrom initial vision to working product took just six months using BedrockDifferent AI models deploy globally, adapting to each country's unique regulatory stanceEngineers experiment safely with AI using Bedrock, preparing the team for the futureParticipants:James Griffith – Global Head of Engineering, ArcherSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Arctic Wolf's Dean Teffer reveals how they transformed security operations by processing one trillion daily alerts with AI, and shares hard-won lessons from operationalizing AI in production SOC environments Topics Include:Arctic Wolf processes one trillion security alerts daily across 10,000 global customersSecurity operations remained stubbornly human-mediated due to constantly evolving threats and infrastructure complexityDean explains why platformizing data creates a virtuous cycle enabling AI automationTraditional ML models couldn't handle SOC's situational complexity, leading to LLM adoptionArctic Wolf's unique advantage: direct access to 1000+ SOC analysts for continuous feedbackAWS partnership began with governance concerns about data privacy and model training"Centaur Chess" approach: AI-human teams consistently outperform either alone in cybersecurityThree-generation AI evolution: from personal use to prompt engineering to expert-tuned modelsThree-day AWS hackathon achieved breakthroughs that would've taken months independentlySOC analysts actively shaped AI responses through iterative feedback during live operationsObservability proved critical: tracking performance, quality metrics, and response times for continuous improvementMeasurable impact achieved: automated alert orientation dramatically increased analyst efficiency and response quality Participants:Dean Teffer - VP of AI/ML, Arctic WolfAswin Vasudevan - Senior ISV Solution Architect, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Learn how DataStax transformed customer feedback into a hybrid search solution that powers Fortune 500 companies through their partnership with AWS.Topics Include:AWS and DataStax discuss how quality data powers AI workloads and applications.DataStax built on Apache Cassandra powers Starbucks, Netflix, and Uber at scale.Their TIL app collects outside-in customer feedback to drive product development decisions.Hybrid search and BM25 kept trending in customer requests for several months.Customers wanted to go beyond pure vector search, not specifically BM25 itself.Research showed hybrid search improves accuracy up to 40% over single methods.ML-based re-rankers substantially outperform score-based ones despite added latency and cost.DataStax repositioned their product as a knowledge layer above the data layer.Developer-first design prioritizes simple interfaces and eliminates manual data modeling headaches.Hybrid search API uses simple dollar-sign parameters and integrates with Langflow automatically.AWS PrivateLink ensures security while Graviton processors boost efficiency and tenant density.Graviton reduced total platform operating costs by 20-30% with higher throughput.Participants:Alejandro Cantarero – Field CTO, AI, DataStaxRuskin Dantra - Senior ISV Solution Architect, AWS, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Qlik's Field CTO for Generative AI Ryan Welsh reveals why 95% of enterprise AI projects fail and shares the three proven strategies the successful 5% use to deliver real business value from their AI investments.Topics Include:Qlik's Field CTO reveals why 95% of AI projects fail despite massive investmentsMIT research shows shocking failure rates, but 5% are achieving real business valueFirst major pitfall: Bad data foundations doom even the most sophisticated AI modelsSecond problem: Companies use generative AI when predictive models would work betterThird issue: Unnecessary complexity - AI projects disconnected from business outcomesSuccess secret #1: Ground AI in trusted enterprise data and user contextSome LLMs struggle at specific tasks like claims processing despite passing medical examsSuccess secret #2: Let AI learn from users while keeping data governance intactSuccess secret #3: Embed AI directly into existing workflows like SalesforceAgentic AI shifts from reactive Q&A to proactive systems that execute across platformsCase study: Lintek reduced churn 10% and saved millions using these principlesYour AI choices today will lock in your trajectory for years to comeParticipants:Ryan Welsh – Field CTO – Generative AI, QlikSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at aws.amazon.com/isv/

Amazon says AWS cloud service is back to normal after outage disrupts businesses worldwide. US-Australia rare earth deal targets China's stronghold. Comey asks judge to dismiss criminal charges claiming selective prosecution. Mike Lyons, military analyst, talks about the AWS outage and how the US could be vulnerable to more. Dodgers and Blue Jays set to play in the World Series. Trump breaks ground on massive White House ballroom. Donald Trump looking into commuting Sean ‘Diddy' Combs' sentence this week. Chad's Scary Movie Countdown #9. 

There's been a major outage of Amazon Web Services, the Amazon system that does computing for other companies. The list of impacted sites and platforms is lengthy: Facebook, Snapchat, Reddit, Fortnite, Lyft, McDonald's, Robinhood, and Amazon itself, to name a few. We'll hear more. Plus, altcoins are poised to take a step into the financial mainstream, and China plans its economic future as it deals with tariff fallout and slowing economic growth.

There's been a major outage of Amazon Web Services, the Amazon system that does computing for other companies. The list of impacted sites and platforms is lengthy: Facebook, Snapchat, Reddit, Fortnite, Lyft, McDonald's, Robinhood, and Amazon itself, to name a few. We'll hear more. Plus, altcoins are poised to take a step into the financial mainstream, and China plans its economic future as it deals with tariff fallout and slowing economic growth.

Rapid7's Vice President of Data and AI Laura Ellis shares how they built an AI-first cybersecurity platform by investing in AI platform AND data infrastructure simultaneously.Topics Include:Rapid7 processes massive cybersecurity data across exposure management, threat detection, and managed SOC.84% of security analysts want to quit due to data overload burnout.Challenge: investing in AI platform AND data infrastructure simultaneously, not sequentially.Built security data lake with AWS, unified IDs, and standardized schemas across products.Used traditional machine learning for 10 years before generative AI emerged.Generative AI raised questions about business impact; agentic AI enables full automation.Chose AWS for scale, model marketplace flexibility, and true partnership on capacity.Co-development incubator with SOC team proved critical: equal responsibility, full-time collaboration.Launched alert triage automation, SOC assistant chatbot, and incident report generation tools.Built AI platform with guardrails after pen testers generated cookie recipes costing money.One agentic feature initially cost-estimated at $140 million before optimization and guidance.Future: more AI features, granular customer configuration, and bring-your-own-model capabilities.Participants:Laura Ellis – Vice President, Data & AI, Software Engineering, Rapid7See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Industry leaders from Coder, Scale AI, and Suger reveal why 95% of AI pilots fail—and share the frameworks that actually work to get agents into production.Topics Include:Panel features leaders from Coder, Scale AI, and Suger discussing agentic AI.MIT report reveals 95% of AI pilots fail to reach production.Challenges are rarely technical—they're organizational, mindset, and people-driven instead.Companies lack documented tribal knowledge needed to train agents effectively.Many organizations attempt AI where deterministic, rules-based automation would work better."Freestyle agents" concept: Some problems shouldn't be solved by agents at all.Regulated industries struggle when asking agents to handle highly differentiated, complex tasks.Common mistakes: building one universal agent or separate agents for every use case.Post-billing workflows and business-critical operations aren't ready for AI's black box.VCs pressure companies to define "AI-native"—but nobody has clear answers yet.Scale AI uses five maturity levels; Coder uses three tiers for adoption.Success metrics span operational readiness, business impact, and technology performance indicators.Production requires data governance, context, A/B testing, and robust fallback mechanisms.Even Anthropic uses agents conservatively: research tasks and log triage, no write-access.Path to 50% success requires agile frameworks, people change, and proper AI talent.Participants:Ben Potter - VP of Product, CoderRaviteja Yelamanchili - Head of Solutions Engineering, Scale AIJon Yoo - CEO, SugerAdam Ross - US, Partner Sales Sr. Leader, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Coralogix CEO Ariel Assaraf reveals how their observability lake lets companies own their data, reduce costs, and use AI agents to transform monitoring into actionable business intelligence.Topics Include:Coralogix solves observability scaling issues: tool disparity, sprawling costs, limited control.Streama parses data pre-ingestion; DataPrime queries directly on customer's own S3 buckets.AI will generate massive unstructured data, making observability challenges exponentially worse.CTOs should ask: Can observability data drive business decisions beyond just monitoring?Observability lake lets you own data in open format versus vendor lock-in.OLLI designed as research engine, not another natural language database interface.Ask business questions like "What's customer experience today?" instead of technical queries.Trading platform unified tools, reduced resolution time 6x, now uses for business intelligence.Future: Multiple AI personas, automated investigations, hypothesis-driven alerts without human prompting.AWS partnership enables S3 innovation, Bedrock models, and strong co-sell growth motion.Data sovereignty solved: customers control their S3, remove access anytime, own encryption.Business data experience will match consumer AI tools within two years fundamentally.Participants:Ariel Assaraf – Chief Executive Officer, CoralogixBoaz Ziniman – Principal Developer Advocate - EMEA, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Company background: "HSO is the second largest Microsoft partner in the globe," Holwagner reports. It focuses on industries including professional services, manufacturing, finance, and the public sector. HSO continues to grow not only with its traditional ERP services but also around cloud and AI services. "The mission here is really to improve our clients' business performance with the results of Microsoft solutions."AI's market impact: "It's definitely a transformation happening faster than anything I've seen before," Holwagner says. While there's already been significant advancements with AI, it's still only the beginning of what has yet to be built out and understood. He breaks down AI across four different roles:At the top level, boards and owners are pushing for areas of efficiency to stay competitive, reimagining the business model using AI.The next level is the CTO or an IT manager; they have efficiency demands, but they're also primarily thinking about how to contain information and data in a security model.The business leaders or department heads are being tasked to think about efficiency using AI but they're mostly busy keeping their engine going. They need tools that show them where to get ROI.The last level is HR, which might be considering where AI is filling in for various jobs.Perspectives for applying AI: HSO looks from a responsibility perspective in three different areas. First, it aims to educate customers on what's possible while also focusing on what's doable. Second is protection, which involves having control over your domain information. The third area is thinking about use cases for specific AI components.Organizational transformation: With the introduction of AI, there's a transformation happening across organizations in a variety of industries. AI has been thought of as a technical element when it needs to be included in functional conversation, especially for consulting businesses, Holwagner notes. Leaders and managers must understand the concepts of weaving in AI to give it value. AI transformation will likely lead to a "healthy reduction in certain areas" in the workforce, but "the transformation of what people are going to do in the organization is going to change." It will be more business logic transformation consulting and fewer hands-on the keyboard-related tasks, Holwagner shares.Summit NA: HSO will be attending Community Summit North America. You can connect with HSO at booth #209. The HSO team will be presenting several sessions throughout the event as well, including:The Latest D365 AI Agents and Features to Automate Your Supply Chain on Monday, October 20thDelivering a Scalable, Secure Data & AI Platform on Monday, October 20th3 Hidden Risks of AI in the Enterprise—and How to Manage Them Responsibly on Tuesday, October 21stSolving Customer Master Data Challenges for a 360° View in Dynamics 365 CE (CRM) and F/SCM (FO) on Wednesday, October 22nd Visit Cloud Wars for more.

ISV leaders from Automation Anywhere, DataVisor, and Sumo Logic share battle-tested strategies for deploying AI agents at scale, including pricing models, proof of concepts and ROI.Topics Include:Panel brings together ISV leaders from automation, fraud detection, and security operations.Companies rethinking entire business processes rather than automating incremental portions with agents.Start with immutable data before tackling real-time changing data in production.Intent for change must come from board, CEO, and customers simultaneously.Challenge: proving agent value beyond CSAT when internal teams block deployment.Sumo Logic measures Mean Time to Resolution, aiming to cut hours to zero.DataVisor cuts fraud alert resolution from one hour down to twenty minutes.Customers demand reliability as workflows shift from deterministic to probabilistic agent decisions.Automation Anywhere spent three years making every platform component fully agent-ready.Focus on business outcomes, not chasing every new model release each week.Human oversight still critical—agents are task-oriented and prone to hallucinations and drift.Humans validate agent findings, then let agents scale actions across hundreds instances.Pricing experiments range from platform-plus-consumption to outcome-based to decision-event models.Token pricing doesn't work due to varied data modalities and complexity.Next two quarters: more POCs moving to production with productive agents deployed.Future prediction: enterprise apps becoming systems of knowledge powered by MCP protocol.Participants:Jay Bala - Senior Vice President of Product, Automation AnywhereKedar Toraskar – VP Product Partnerships, DataVisorBill Peterson - Senior Director, Product Marketing, Sumo LogicJillian D'Arcy - ISV Senior Leader, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Learn how Coveo automated LLM migration like a "mind transplant," building frameworks to optimize prompts and maintain quality across model changes.Topics Include:AWS and Coveo discuss their Gen-AI innovation using Amazon Bedrock and Nova.Coveo faced multi-cloud complexity, data residency requirements, and rising AI costs.Coveo indexes enterprise content across hundreds of sources while maintaining security permissions.The platform powers search, generative answers, and AI agents across commerce and support.CRGA is Coveo's fully managed RAG solution deployed in days, not months.Customers see 20-30% case reduction; SAP Concur saves €8 million annually.Original architecture used GPT on Azure; migration targeted Nova Lite on Bedrock.Infrastructure setup involved guardrails and load testing for 70 billion monthly tokens.Migrating LLMs is like a "mind transplant"—prompts must be completely re-optimized.Coveo built automated evaluation framework testing 20+ behaviors with each system change.Nova Lite improved answer accuracy, reduced hallucinations, and matched GPT-4o Mini performance.Migration simplified governance, enabled regional compliance, reduced latency, and lowered costs.Participants:Sebastien Paquet – Vice President, AI Strategy, CoveoYanick Houngbedji – Solutions Architect Canada ISV, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Dion Hinchcliffe, Vice President of CIO Practice at Futurum Group, reveals how EMEA software companies can turn Europe's regulatory rigor into a competitive superpower while navigating AI adoption and cloud transformation challenges.Topics Include:AWS surveyed 750+ EMEA software companies to understand their growth challenges.European tech firms lag US counterparts but AI presents catch-up opportunity.EMEA companies prioritize data sovereignty and privacy over rapid cloud adoption.Tier-2 local cloud providers often lack capabilities needed for global scaling.Cloud-native companies show faster growth and innovation than traditional competitors.Best practices for cloud architecture now well-established across major platforms.CEOs lead AI transformation; 100% of tracked companies using AI substantially.Software companies report 80% of customers now requesting AI capabilities.IT talent shortage requires solutions needing minimal specialized skills to deploy.ERP modernization accelerating as cloud-native systems offer superior capabilities.Europe's regulatory rigor becomes competitive advantage in trustworthy technology.AI adoption continues at light speed; quantum computing emerges within five years.Participants:Dion Hinchcliffe - Vice President of CIO Practice, Futurum GroupMassimo Ghislandi – Head of EMEA Marketing for Software Companies, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Digital Divorce: Managing Your Tech Life After SeparationSeth Nelson and Pete Wright discuss the often-overlooked digital aspects of divorce. They explore how to handle shared digital assets, from photos and passwords to smart home devices and streaming services.Key Digital Assets to AddressThe hosts identify several critical digital touchpoints that need attention during divorce:Cloud storage and shared photo albumsSmart home devices and security systemsLocation sharing services and trackingStreaming services and digital purchasesPassword managers and account accessFamily calendars and school portalsLegal and Security ConsiderationsSeth emphasizes the importance of proper timing when modifying digital access, particularly regarding shared homes and accounts. The discussion covers potential legal issues with unauthorized account access and the benefits of starting fresh with new accounts post-divorce.Key Insights:• Create new separate accounts rather than trying to untangle shared ones• Turn on two-factor authentication for all important accounts• Don't delete digital content until after divorce proceedings concludePractical Digital Separation StepsThe hosts recommend:Digitizing physical photos and albums early in the processSetting up independent password management systemsEstablishing new banking relationshipsCreating fresh email accounts without personally identifiable informationSmart Home SecurityPete and Seth discuss the delicate timing of changing smart home access, emphasizing that modifications should align with legal possession arrangements rather than emotional impulses.This episode provides essential guidance for maintaining digital boundaries while navigating divorce, highlighting both technical and legal considerations for separating intertwined digital lives.Links & NotesSchedule a consult with SethGot a question you want to ask on the show? Click here! (00:00) - Welcome to How to Split a Toaster (00:27) - The Digital Divide (02:13) - Photos (05:38) - Cloud Services (07:36) - Smart Homes (09:25) - Changing the Locks (10:23) - When It's Appropriate to Remove Someone (11:54) - Location Sharing Tools (13:42) - Entertainment Services (17:26) - Password Managers (21:36) - Logging into Your Ex's Accounts (23:23) - Family Communication (25:25) - Including These Items in a Divorce Agreement (26:11) - Securing Yourself Going Forward (29:36) - When Can You Purge (30:11) - Wrap Up

Experienced CISOs from MongoDB and Gusto reveal proven frameworks for translating complex cybersecurity metrics into board-friendly presentations that drive decision-making.Topics Include:Security leaders discuss challenges of presenting technical cybersecurity topics to boardsMongoDB CISO presents three times in six months, Gusto director five timesThree-angle metrics framework: environmental threats, prevention quality, and detection/response speed capabilitiesBoard members switch contexts frequently, requiring extensive education and simplified heat mapsRepeatable presentation models help board members follow consistent data across meetingsAudit committees get different depth than general board updates on programsNew technologies like AI require educating boards on risks versus opportunitiesFoundational security principles like zero trust remain constant regardless of technologySecurity buzzwords need translation appendices since board members forget technical definitionsFinancial services background helps translate cyber risks into dollar amounts boards understandThird-party penetration testing provides independent validation but requires vendor rotation strategiesLimited 30-minute board time means trusting security leaders' vendor diligence decisionsFirst-time CISOs should educate on threat landscape then tailor strategy to companyBalance discussing shiny new technologies with essential foundational security blocking and tacklingAI implementation spans customer features, infrastructure security, and augmenting security capabilities internallyParticipants:Sean Josephson - Sr. Director of Information Security, GustoJulien Soriano – Sr. Vice President, CISO, MongoDBGee Rittenhouse - Vice President, Security Services, Amazon Web ServicesFurther Links:Gusto: Website – LinkedInMongoDB: Website – LinkedIn – AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

John Skinner of Vectra AI shares how cyber attackers are democratizing sophisticated attacks using dark web tools, and why AI-powered hybrid defense is now essential for enterprise security.Topics Include:Vectra AI: 13-year-old cybersecurity company founded as "AI native" from day oneBuilt on machine learning assumption while competitors treated AI as afterthoughtGenerative AI represents the latest evolution in their comprehensive AI journeyStarted pairing threat researchers with ML developers to codify attack behaviorsAdded agentic AI in 2018 for correlation across space and timeUses AWS Security Lake, GuardDuty, and recently became AWS Bedrock customerSuccess measured by reducing "dwell time" from initial attack to detectionAchieved 60% faster alerts, 51% faster monitoring, 50% faster investigation timesCustomers should evaluate vendor's data science quality and algorithm training yearsEvolved hybrid defense approach as attacks start anywhere, go everywhereAI handles high-volume correlation while humans focus on analytical decisionsFuture challenge: democratized cyber attacks using readily available dark web toolsParticipants:John Skinner – Vice President Corporate/Business Development, Vectra AIFurther Links:Vectra AI: Website – LinkedIn – AWS Marketplace - YouTubeSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Vice President of Engineering James Musson reveals how Lucanet integrated multiple acquired solutions into a unified platform, achieving 3-month integration timelines while serving 6,000+ customers.Topics Include:Lucanet evolved from financial consolidation tool to comprehensive CFO solution platformPlatform covers consolidation, planning, ESG reporting, tax compliance, and cash managementThree key differentiators: easy to use, fast time-to-value, innovative AI featuresAI-powered XBRL tagging reduces days of manual work to minutes with 90% accuracyComplex challenge: integrating multiple acquired tech stacks with cloud-native platform developmentBuilt micro front-end architecture and platform services for seamless user experienceCustom control plane automates customer onboarding and manages rolling upgrades safelyLatest acquisition integrated into platform within three months, unprecedented speedStrong company culture focuses on innovation, hackathons, and continuous learningAI bootcamps and tech lunch sessions keep 6,000+ customer engineering teams engagedBalances AI innovation with regulatory compliance using deterministic core processesHeavy AWS adoption with serverless technologies handles peaky financial reporting workloadsParticipants:James Musson – Vice President, Engineering, LucanetFurther Links:Lucanet: Website – LinkedInSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Learn how Trellix transformed into a cloud-first security leader through strategic AWS partnership, generating $500M+ pipeline and winning major enterprise deals like Airbus.Topics Include:Trellix's transformation: From legacy McAfee/FireEye to cloud-first cybersecurity solutions with AWSPartnership lessons: How AWS enabled 27-year-old ePolicy Orchestrator's successful cloud migration journeyLegacy transition advice: Embrace innovation, don't follow the "Sears model" of resisting changeAI go-to-market strategy: Dev days, marketplace usage, and Bedrock/Nova integrations driving customer adoptionCustomer AI concerns: Addressing data security fears and proving AI doesn't train on customer dataIntegration philosophy: XDR connects with AWS native services and even competitor tools seamlessly$12M Airbus win: Six-country enterprise deal showcasing collaborative sales across AWS teams and marketplaceFuture opportunities: AI-powered threat detection innovations and $500M+ pipeline through AWS marketplaceParticipants:Taylor Mullins - Sr. Solutions Architect, TrellixBrian Shadpour - General Manager, Security B2B Software Sales, Amazon Web ServicesFurther Links:Trellix: Website – LinkedIn – AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Microsoft says it has barred the Israeli military from using technology it used to spy on millions of Palestinian civilian phone calls made each day in Gaza and the occupied West Bank and stored in Microsoft's vast Azure cloud computing platform. It's an unprecedented victory for No Azure for Apartheid, a group of current and former Microsoft workers demanding an end to Microsoft's work with the Israeli military.

Microsoft says it has barred the Israeli military from using technology it used to spy on millions of Palestinian civilian phone calls made each day in Gaza and the occupied West Bank and stored in Microsoft's vast Azure cloud computing platform. It's an unprecedented victory for No Azure for Apartheid, a group of current and former Microsoft workers demanding an end to Microsoft's work with the Israeli military.

Security leaders from CyberArk, Fortra, and Sysdig share actionable strategies for securely implementing generative AI and reveal real-world insights on data protection and agent management.Topics Include:Panel explores practical security approaches for GenAI from prototype to productionThree-phase framework discussed: planning, pre-production, and production security considerationsSecurity must be built-in from start - data foundation is criticalUnderstanding data location, usage, transformation, and regulatory requirements is essentialFortra's security conglomerate approach integrates with AWS native tools and partnersMachine data initially easier for compliance - no PII or HIPAA concernsIdentity paradigm shift: agents can dynamically take human and non-human roles97% of organizations using AI tools lack identity and access policiesSecurity responsibility increases as you move up the customization stackOWASP Top 10 for GenAI addresses prompt injection and data poisoningRigorous model testing including adversarial attacks before deployment is crucialSysdig spent 6-9 months stress testing their agent before production releaseTension exists between moving fast and implementing proper security controlsDifferent security approaches needed based on data sensitivity and model usageZero-standing privilege and intent-based policies critical for agent managementMulti-agent systems create "Internet of Agents" with exponentially multiplying risksDiscovery challenge: finding where GenAI is running across enterprise environmentsAPI security and gateway protection becoming critical with acceptable latencyTop customer need: translating written AI policies into actionable controlsThreat modeling should focus on impact rather than just vulnerability severityParticipants:Prashant Tyagi - Go-To-Market Identity Security Technology Strategy Lead, CyberArkMike Reed – Field CISO, Cloud Security & AI, FortraZaher Hulays – Vice President Strategic Partnerships, SysdigMatthew Girdharry - WW Leader for Observability & Security Partnerships, Amazon Web ServicesFurther Links:CyberArk: Website – LinkedIn – AWS MarketplaceFortra: Website – LinkedIn – AWS MarketplaceSysdig: Website – LinkedIn – AWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Plus: Amazon reaches $2.5 billion settlement with FTC over allegations it misled Prime users. And CoreWeave expands its OpenAI agreement to supply data center capacity by $6.5 billion. Julie Chang hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Mendenhall, Worldwide Head, Security & Identity Partner Specialists of Amazon Web Services, reveals the insider framework for transforming enterprise AI security, including the three-pillar approach and partnership strategies that leading companies use to navigate AI governance challenges.Topics Include:At AWS everything starts with security as core principleConsulting partners follow three-phase model: assess, remediate, then fully manage securityTraditional security framework covers threat detection, incident response, and data protectionAI compliance spans multiple governance bodies with stacking requirements and regulationsEU AI Act affects any company globally if Europeans access their applicationsThree pillars: security OF AI, AI FOR security, security FROM AI attacksAWS launches AI security competency program with specialized partner categories and certificationsEnterprise AI spans five risk levels from consumer apps to self-trained modelsLegal liability dramatically increases as you move toward custom AI implementationsSafety means preventing harm; security means preventing breaches - both critical distinctionsCurrent AI hallucination rates hit 65-75% across major platforms like PalantirShared responsibility model determines who's liable when AI security tools failIndustry evolution progresses from machine learning to generative AI to autonomous agentsMajor prototype-to-production gap caused by governance, security, and scalability challengesSuccessful AWS partnerships require clear use cases, differentiation, and targeted go-to-market strategyParticipants:Brian Mendenhall - WW Head, Security & Identity Partner Specialists, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

The modern enterprise is built on cloud, with most organizations using SaaS for their “horizontal” work horse layers, such as communications, conferencing, HR, and payroll. That makes the enterprise entirely dependent on the good-faith execution and good-will delivery of the cloud providers. Those providers have a huge economic incentive to reliably deliver software – but... Read more »