Podcasts about e myth

Assa Gill didn't grow up dreaming about owning a machine shop. He came to Canada from a small village in Punjab, discovered CNC machining through a college course, and spent nearly nine years developing his skills on the shop floor. But the idea of building something of his own never went away. That idea became real when Assa bought his first CNC mill—before he had a building, a customer, or even a registered business. He started running jobs during evenings and weekends, gradually built a reputation, and eventually left his full-time job to focus on Rise Machine Works. Today, the shop has four CNC machines, an automated saw, its first full-time employee, and more growth on the horizon. But rapid growth came at a cost. After a year of long days and trying to handle everything himself, Assa realized that working harder wasn't going to build the company he wanted. Reading The E-Myth Revisited helped him begin documenting processes, defining roles, delegating work, and creating a business that wouldn't always depend entirely on him. In this episode, Assa shares the realities of starting with limited resources, earning customers through relationships and quick turnarounds, protecting cash flow, and building systems early. We also discuss the major opportunity that could take Rise into its next stage—and why machining ability alone isn't enough to create a sustainable machine shop. What's Covered in this Episode (0:00) Why the cheapest quote never keeps a customer, and what does (1:39) Assa Gill's story: From a village in Punjab to rural Manitoba (5:50) Nine years at a local manufacturer, running programming and two departments (8:25) Learn how DN Solutions can take your shop to the next level (9:38) Starting his own shop: buying a machine and getting his first customers (14:24) Quitting the day job, going from one machine to five, and making his first hire (16:58) The MakingChips machine giveaway with DN Solutions and Kennametal (17:43) Finding customers in a town of 600, and the LinkedIn message that turned into a contract (19:49) Dropping everything when a customer's line is down: why relationships outlast price (22:21) Adding two DN Solutions lathes at six months, then an Okuma mill as a backup (25:37) Running four CNCs off a 400 amp phase converter and outgrowing the building (26:12) Ground Control: automated workflows for aerospace and defense manufacturers (26:53) Reading The E-Myth in year one, and building the franchise prototype early (29:40) Acquiring a 20 year old cylinder manufacturer with two business partners (30:54) Why 15,000 square feet at 25K a month didn't pencil out (33:25) The shop owner who told him to read The E-Myth—and the call three years later (37:10) How an org chart sets a vision instead of just a reporting structure (39:33) Strategies from my book: "Precision Manufacturing, Precision Business."  (40:58) Managing growth, guarding cashflow, and the 20 hour days he doesn't want back (41:52) The biggest challenges that Assa's worked through and overcome (47:00) Assa's message to anyone sitting on the idea of starting a shop Resources Mentioned Rise Machine Works DN Solutions MakingChips Machine Giveaway Kennametal IMTS Ground Control The E-Myth Precision Manufacturing, Precision Business by Paul Van Metre Connect with Assa Gill Rise Machine Works assa.gill@risemachineworks.com

En este episodio reflexionamos sobre los números que todo dueño de negocio debería entender, pero que muchas veces se dejan en manos de alguien más o se revisan solo cuando aparece un problema. Hablamos de cómo vender, cobrar o tener movimiento en la cuenta no significa necesariamente que la empresa sea rentable, ordenada o financieramente sana. Una reflexión para mirar tus indicadores con más claridad, entender qué te están diciendo tus finanzas y empezar a tomar decisiones desde datos reales, no desde la intuición, la urgencia o el saldo disponible. Escucha este episodio y descubre qué números necesitas conocer para dirigir tu empresa con más control y conciencia. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com FACEBOOK: https://www.facebook.com/helpimentoring Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

In this solo episode, Bradley Hamner opens a short series on the foundational principles behind a business operating system. He goes back to a 2016 Strategic Coach session in Toronto, where an owner doing $40 million in revenue told him the difference came down to documented systems, processes, and a team, then pulled up his computer at lunch and showed him what those documents actually looked like.Bradley explains why documentation is an asset in the same way a rental property is an asset, and why most owners stall in front of a blank screen. He walks through four best practices: build one template so every document shares a look, appoint a systems champion instead of carrying the work alone, hold yourself accountable to the time you block, and expect resistance. He also shares what he lost when his first executive assistant left inside a year and every process they had built lived only in his head.This episode moves beyond the idea of systemizing and into the execution of it. What in your business exists only in your head right now? Who on your team is better suited to document it than you are? And what would you hand a new hire if the person doing the work left tomorrow? If you have believed in documented systems for years but have never finished building them, this episode is for you.Join us in the free Circle community and hop on the email list to get practical tools, resources, trainings, and updates on what we're working on next.https://blueprintos.com/assets/ Resources MentionedPick up 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin HardyCheck out The War of Art by Steven Pressfield (Reminder: add hyperlink)The E-Myth, referenced throughout the episodeListen to the earlier Above The Business episode on appointing a systems championThanks to our sponsorsCoach P ConsultingCoach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:https://coachpconsulting.comBe sure to mention you heard about it on the Above The Business Podcast.Autopilot RecruitingAutopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day. They optimize your applicant tracking system, post job listings, and source candidates through social media and local communities.With their continuous recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates without paying hiring fees or commissions.https://www.autopilotrecruiting.comMention Above The Business Podcast when you reach out.Direct ClicksDirect Clicks specializes in digital marketing solutions designed for business owners who want measurable results. Their team supports companies through paid advertising, SEO, and strategic marketing systems that help generate consistent leads.Exclusive offer for listeners:https://directclicksinc.com/abovethebusinessGet a free marketing campaign audit where their team reviews your website, SEO, content, social media, and paid advertising, then provides actionable recommendations. If you partner with them, all setup fees will be waived.About Above The BusinessAbove The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale without their constant involvement.

En este episodio conversamos con el historiador César Salinas sobre las anécdotas inéditas de Don Eugenio Garza Sada y las lecciones de Capitalismo Consciente que siguen siendo profundamente relevantes para los empresarios de hoy. Hablamos de la visión, los valores y la forma de liderar de un empresario que entendió que construir una empresa no era solo generar resultados, sino también formar personas, crear comunidad y dejar un legado con propósito. Una conversación para mirar el negocio desde una perspectiva más humana y trascendente, donde la rentabilidad, la responsabilidad social y el desarrollo de las personas pueden convivir dentro de una misma filosofía empresarial. Escucha este episodio y descubre qué pueden aprender los dueños de negocio actuales de una de las figuras más estudiadas e inspiradoras del empresariado mexicano. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast.   INSTAGRAM: https://www.instagram.com/helpimentoring.com FACEBOOK: https://www.facebook.com/helpimentoring Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/   En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio reflexionamos sobre Don Eugenio Garza Sada y la filosofía de negocio de un regiomontano cuya visión empresarial sigue siendo estudiada por su enfoque humano, disciplinado y trascendente. Hablamos de cómo su manera de entender la empresa iba más allá de generar riqueza: se trataba de construir instituciones, formar personas, crear comunidad y asumir una responsabilidad real con el entorno. Una reflexión para mirar el liderazgo empresarial desde una perspectiva más profunda, donde el éxito no solo se mide por los resultados, sino por el legado, los valores y el impacto que una empresa deja en la vida de quienes la rodean. Escucha este episodio y descubre qué puede aprender el empresario de hoy de una filosofía de negocio que sigue vigente. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast.   INSTAGRAM: https://www.instagram.com/helpimentoring.com FACEBOOK: https://www.facebook.com/helpimentoring Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/   En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

What would you do differently if you knew from day one that somebody else would eventually need to run your business? In this episode of ScaleUp Radio, I'm joined by Gavin Bell, entrepreneur and founder of Yatta, the paid media agency he deliberately built to be sellable before its acquisition by Velstar in 2024. Gavin's story is particularly interesting because selling Yatta wasn't something that simply happened after years of building the agency. It influenced how he designed the business from the outset. Inspired by Built to Sell, Gavin moved away from building a business around his own personal brand and expertise. Instead, he created packaged services, recurring revenues, repeatable systems and, crucially, a business capable of delivering without him. That meant progressively removing himself from sales and client delivery, bringing in people who could take over those responsibilities and resisting the temptation to maximise his own income at the expense of the value of the company. The result was a business attractive enough to be acquired by Velstar, with Gavin negotiating the original two-year earn-out down to nine months and ultimately leaving after eight. There's an important lesson here for any founder, whether or not you currently intend to sell. The one key thing: build a business that works without you before you need it to work without you. The disciplines that make a company sellable are often the same disciplines that make it scalable: recurring revenue, clear propositions, good people, repeatable systems, healthy profit and reduced dependency on the founder. Today, Gavin is applying some of those lessons to a very different venture. Talo is an online lifestyle pharmacy focused on treatments that people may be less comfortable discussing with their GP. Its longer-term ambition is much bigger: moving towards what Gavin describes as precision health, using diagnostics, personal data and AI to help create increasingly personalised and proactive healthcare. One of the interesting aspects of Talo's approach is that, in a market where technology is often being used to remove human interaction, Gavin is deliberately putting some of it back in. For its weight loss offering, Talo plans an upfront consultation followed by ongoing coaching. The intention is to improve outcomes, create greater trust and tackle the high customer churn seen in a market where customers can easily move between providers and introductory offers. We also explore how AI is changing Gavin's approach to building the business. Rather than spending heavily on developers to test every new idea, Gavin is using AI development tools to create prototypes before passing them to professional developers. That makes experimentation faster and considerably cheaper. But Gavin believes there is a much bigger strategic implication. If AI makes software increasingly quick and inexpensive to reproduce, simply owning proprietary code may become much less of a competitive advantage. The real value could increasingly sit elsewhere: in your customer relationships, proprietary data, distribution, marketing capability and, most importantly, your ability to demonstrate that what you do actually produces results. That is a significant question for founders thinking about where the long-term value of their businesses really lies. In this episode, we discuss: • Why Gavin deliberately designed Yatta to be sold from the beginning • What Built to Sell changed about his approach to entrepreneurship • Why recurring revenue and packaged services helped make Yatta attractive to an acquirer • How he progressively removed himself from sales and client delivery • Why optimising company profit can sometimes matter more than maximising founder income • The hiring constraint that ultimately limited Yatta's growth • How the Velstar acquisition came about • Why Gavin negotiated his earn-out from two years down to nine months • What starting again feels like after successfully exiting a business • Talo's approach to the online pharmacy and weight loss markets • Why adding human coaching can create differentiation in a technology-led market • How Gavin is using AI to dramatically reduce the cost and time involved in prototyping • Why customer data, marketing systems and proven outcomes could become more valuable than proprietary software • Gavin's vision for precision health and more proactive, personalised healthcare • Why Facebook advertising is outperforming Google for Talo • Why successful paid social requires large amounts of creative testing and patience • Why founders need to give marketing channels enough time to learn before deciding they do not work Standout message As technology becomes easier to build, the competitive advantage moves away from the technology itself and towards the customer, the data, the distribution and the outcomes you can prove. That makes this a fascinating conversation not only about selling a business, but about what makes a business valuable in the first place. Feeling busy but stuck? Most founders I speak to feel busy but stuck. Plenty happening, but no real clarity on what matters most this quarter. Here's what more than 500 interviews on this show have taught me: the founders who scale choose less, and deliver all of it. That's what the G90 Summit is for. It's a structured half-day where we cut through everything competing for your attention, agree the three to five things that must happen in the next 90 days, and build the rhythm to make sure they do. Quarterly, virtual, £97 a seat. Smart90.co.uk/summit And if you know somebody with an interesting ScaleUp story who would make a great guest for ScaleUp Radio, you can nominate them for a future episode.   Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/kevin You can get in touch with Kevin here: kevin@biz-smart.co.uk   Gavin can be found here: https://mrgavinbell.com/ https://jointalo.com/   Resources: Built To Sell by John Warrillow - https://uk.bookshop.org/p/books/built-to-sell-creating-a-business-that-can-thrive-without-you-john-warrillow/d0d51f969be59f14?ean=9798256105150&bkshp-astro=t The E-Myth by Michael E Gerber - https://uk.bookshop.org/p/books/the-e-myth-revisited-why-most-small-businesses-don-t-work-and-what-to-do-about-it-michael-e-gerber/dc9f0ce70842d643?ean=9780887307287&bkshp-astro=t Asana - https://asana.com/ Wispr Flow - https://wisprflow.ai/

En este episodio hablamos de cómo construir una empresa sólida sin descuidar la relación de pareja que también necesita presencia, atención y cuidado.   Descubrirás por qué muchos dueños de negocio terminan entregando su mejor energía a la empresa y dejando a su pareja con lo que queda: cansancio, prisa o ausencia emocional.   Una conversación para reflexionar sobre cómo equilibrar crecimiento, amor y propósito, entendiendo que no se trata de elegir entre tu empresa o tu relación, sino de construir ambas con intención, límites y conciencia. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ     Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso.     Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast.     INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/   En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.).   Mantente positivo y busca ayuda.

En este episodio reflexionamos sobre un vínculo que muchos empresarios no siempre se detienen a cuidar: la relación con ellos mismos, con sus seres queridos y con aquello que le da sentido a todo lo que construyen. Hablamos de cómo el ritmo del negocio, las decisiones diarias y la presión por sostenerlo todo pueden ir ocupando espacios importantes, hasta desconectarte de lo que realmente necesitas y valoras. Una reflexión para mirar con más conciencia los vínculos que sostienen tu vida, no solo tu empresa, y recordar que crecer también implica cuidar aquello que no aparece en los indicadores, pero que define tu plenitud. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio conversamos con Rogelio Gómez sobre una pregunta clave para los dueños de negocio: ¿es posible pagar un salario digno y seguir construyendo una empresa rentable? Hablamos de cómo la rentabilidad y el bienestar del equipo no tienen por qué verse como caminos opuestos, sino como parte de una visión empresarial más consciente, estratégica y sostenible. Una conversación para reflexionar sobre el verdadero costo de pagar solo para "cumplir", el impacto que tiene la compensación en la vida de las personas y cómo una empresa puede crecer sin perder de vista su responsabilidad humana. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

Ik kan mijn geluk niet op. Op dit moment staat mijn boek “Agenda vol, batterij leeg”  op de tweede plaats in de algemeen managementboek top 100, en nummer 1 in de categorie ondernemen. Mijn doel was om in de top 20 te komen en nu sta ik gewoon op nummer 2. Ik dank jullie allemaal en heb je het boek nog niet gekocht , doe het nu. Misschien nog een trede hoger. Veel tandarts-eigenaren zitten gevangen in de operationele druk van hun eigen praktijk. Ze zijn vakilieden die hun bedrijf leiden op basis van hard werken, terwijl de echte winst en rust verborgen liggen in systemen en communicatie. Deze aflevering is een opname dat ik gast was in de de Beyond Succes van Sam de Geus. Ik ken Sam al lange tijd als Linkedin maatje. We hebben vaak dezelfde interesses en Sam is 5 jaar lang getrained door Tibor Olgers. Een coach waar ik sinds 2 jaar nu mee samenwerk.  Er zijn veel overeenkomsten.  De zaken die we bespreken zijn , hoe je de omslag maakt  de omslag maakte van vakmanspecialist naar een strateeg waar de  praktijk voor jou werkt. Van de lessen van Dick Barnes tot de confrontatie met de E-Myth: ontdek waarom je als tandarts eigenlijk in de communicatiebusiness zit. In deze aflevering ontdek je: Waarom een goede tandarts niet automatisch een goede praktijkhouder is. De cruciale les uit Amerika: stop met harder werken, begin met slimmer organiseren Hoe je patiënten ja laat zeggen tegen je behandelplan door je communicatie te veranderen. Waarom de meeste tandartsen de regie over hun agenda onbedoeld weggeven aan de balie. Hoe je de bezieling in je vak terugvindt door uit de dagelijkse maalstroom te stappen.   Hoofdstukken: (00:00) Waarom je praktijk zich aan jou moet aanpassen (03:25) De invloed van Celine Charlotte en de odd ball zijn (07:51) Waarom vakidioten vaak vastlopen als ondernemer (10:36) Het moment dat alles veranderde: Work smarter, not harder (18:14) Waarom je als tandarts eigenlijk in de communicatiebusiness zit (24:32) Wat een voedselbos leert over ondernemerschap en rust (36:18) Waarom je nooit echt met pensioen gaat als je doet wat de bedoeling is (43:56) De eerste stap om de maalstroom van je praktijk te doorbreken   Wil je de regie over je agenda en je energie terugkrijgen?Plan een kennissessie in via de website TandartsBusinessMentor of stuur een bericht via LinkedIn. Mijn boek “Agenda Vol, Batterij Leeg” is te bestellen. Bijgaand de link om dit te doen. tandartsbusinessmentor.plugandpay.nl/checkout/agenda-vol-batterij-leeg. Connect met mij, Ron Steenkist op LinkedIn.  Connect met de gasten op Linkedin: Sam de Geus Website van Sam de Geus Deze podcast wordt ondersteund door Oase Dental en Payt Oase Dental. Voor contact kun je op deze pagina terecht. https://www.oase.dental Payt software. Voor informatie kan je op deze pagina terecht. https://paytsoftware.nl/

After more than 300 conversations across Machine Shop Mastery, MakingChips, and Manufacturing Transformed, I wrote a book. It's called Precision Manufacturing, Precision Business, and I keep saying "we" wrote it because that's the truth. I got the words onto the page, but the hard lessons, ideas, and wisdom came from this community. The premise is simple: you'd never ship a titanium part at 99% accuracy, so why run your business that way? Shops obsess over holding dimensions, but that same precision doesn't always carry into quoting, planning, scheduling, procurement, or contract review. That gap is the opportunity. In this episode, I share my journey in manufacturing, starting in 1997 with six college friends, a second mortgage, one Haas VF4, and very little idea what we were doing. The discipline I write about didn't come from a textbook. It came from getting things wrong and having people willing to tell us why. I'll also give you a sneak peek inside the book, covering everything from niching down and estimating to culture, compliance, and quote-to-cash. It's about building a business that runs with the same discipline as the machines and has real value whether you ever sell it or not. Precision Manufacturing, Precision Business launches September 1, just before IMTS, at disciplinetoprofit.com. More than 50 people from the shows are quoted in it, and if you want a signed copy, come find me at the ProShop booth or the MakingChips booth in the South Hall. What's Covered in this Episode (0:00) I announce the book, and why the credit belongs to the metalworking nation (1:02) Why a book after more than 300 conversations across three podcasts (3:21) The premise behind "Precision Manufacturing, Precision Business" (4:19) What changes when you apply shop floor discipline to business processes (6:26) My journey in the industry, from Pro CNC to ProShop ERP, and podcasting (13:16) Part one: Why manufacturing is the hardest business in the world (16:37) Part two: The E-Myth, the Goal, and the machinist to owner gap (17:09) Part three: Sales as a system, niching down, and the riches in the niches (19:10) Part four: People, culture, growth ceilings, and compliance (21:03) Part five: Quote to cash, Top Shops, and building a business worth buying (23:11) Mitch Free on leadership and accountability outrunning technology (24:36) Who the book is for, the September 1st launch, and disciplinetoprofit.com Resources Mentioned Discipline to Profit Website  IMTS ProShop ERP The E-Myth by Michael Gerber The Goal by Eliyahu Goldratt Top Shops benchmarking program by Modern Machine Shop Connect with Paul Van Metre ProShop ERP Connect on LinkedIn Machine Shop Mastery MakingChips Manufacturing Transformed

Most small real estate operators manage their finances by looking at what is in the bank. Money in is income, money out is expenses, and the question every Monday is how do I survive the next ninety days. Alex Lopez, CPA calls that looking in the rear-view mirror, and he spent more than a decade learning what the alternative looks like from the inside.Alex started in real estate right out of high school during the South Florida boom, and he was in his early twenties when it all came down. He lost the properties he had bought. Going back to finish his business degree, he hit the two accounting courses every Florida business major has to take, and found that the numbers were a language that explained his own mistakes better than the market crash did. He switched his major, went straight into a global firm, asked to be put on the real estate clients, and drew a $4 billion hotel REIT as his first account. Corporate came next, then helping take a company public, then his own shop.The thing he brought back is the spine of this conversation. The most powerful things those firms do are perfectly doable at any size. It comes down to structure, skill and prioritization, and to somebody actually being assigned the work.In this episode:What a fractional CFO actually does that a bookkeeper does notWhy you should run your company as though it were already much largerThe windshield versus the rear-view mirror, and why most accounting only looks backwardKPIs and plans: NOI, rent per square foot, CAM, occupancy, and how to pick yoursReverse-engineering a business plan into a debt and equity structureThe free playbook hiding in plain sight: the 10-K filings public companies in your field are legally required to publish, KPIs includedWhy the skill set changes completely at every revenue tierPlus the Final Five, a mentor named Anatoly, and the one mistake Alex committed to never making again.About Alex Lopez, CPA Alex Lopez, CPA is the Managing Partner of Osher CPAs, a South Florida firm providing accounting, CFO services, financial due diligence, and tax strategy to real estate investors, property managers, and growing businesses. He works primarily with owners in the low seven-figure to mid eight-figure range.Connect with Alex: alexlopezcpa.comThis week's book: Get Scalable: The Operating System Your Business Needs To Run and Scale Without You by Ryan DeissChapters00:00 The big-firm playbook is available to the rest of us 00:45 Welcome to Real Estate Underground 01:40 Meet Alex Lopez, CPA 02:00 Growing up in the South Florida boom 02:45 The 2008 crash, and losing everything in his early twenties 04:45 Stumbling into accounting: the language of business 05:50 Why the global firms only hire you straight out of school 06:30 Canvassing commercial property the old-fashioned way 08:15 Asking to be put on the real estate clients 08:45 First client: a $4 billion hotel REIT 09:30 Into the corporate world, then taking a company public 11:00 Opening his own shop 11:35 What a fractional CFO actually is 12:30 More than a decade inside: it is structure, skill and prioritization 13:30 Think of yourself as a much larger company 14:30 The windshield, not the rear-view mirror 16:00 KPIs and plans: where a CFO starts 17:00 Reverse-engineering the plan into financials 17:50 The metrics that matter: NOI, rent per square foot, CAM, occupancy 20:00 Debt versus equity, and what you actually need to raise 21:20 Your neighbor's daughter who does the bookkeeping 21:50 The skill set changes at every revenue tier 22:45 The free playbook: read the 10-Ks of public companies in your field 24:45 They share their playbook because legally they have to 25:00 Ed's story: running a $1M company like a $100M company 27:00 You miss 100% of the targets you don't set 28:50 The Final Five 29:00 Purpose: the high-rises of Medellin 29:45 Best advice: intentional hats, from a mentor named Anatoly 30:40 The mistake: selling property 33:50 Nobody regrets holding a property too long 35:40 This week's book: Get Scalable by Ryan Deiss 37:00 The E-Myth, Buy Back Your Time, and who he serves 39:30 How he defines success 40:20 Where to find AlexReal Estate Underground Hosted by Ed Mathews of Clark St Capital. New episodes every Tuesday. clarkst.com/podcastElevista - Speed as a Service™Elevista Connect is the first AI-powered lead conversion system built for real estate investors.

En este episodio reflexionamos sobre una pregunta profunda para cualquier dueño de negocio: ¿estás pagando salarios solo para que tu equipo sobreviva o para que también pueda prosperar? Hablamos de cómo el salario digno no es solo un tema de números, sino de responsabilidad, conciencia empresarial y visión a largo plazo sobre el tipo de empresa que estás construyendo. Una reflexión para mirar la compensación desde una perspectiva más humana y estratégica, entendiendo que una empresa sólida no solo busca crecer en ventas, también busca generar bienestar, compromiso y una mejor vida para quienes la hacen posible. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio hablamos de cómo estandarizar los procesos críticos que hoy dependen de ti para que la empresa pueda operar con más orden, claridad y autonomía. Descubrirás por qué muchos dueños de negocio siguen siendo el "manual viviente" de su empresa: todos preguntan, todo se valida con ellos y cada decisión importante termina pasando por su cabeza. Una conversación para entender cómo documentar procesos, definir responsables y crear sistemas repetibles puede ayudarte a reducir errores, liberar tiempo y construir una empresa que funcione sin depender de tu presencia constante. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio hablamos de lo que cambia cuando tu empresa deja de depender de tu memoria, tus recordatorios y tu capacidad de estar pendiente de todo. Descubrirás por qué muchos negocios operan con información dispersa, acuerdos verbales y pendientes que solo viven en la cabeza del dueño, generando errores, retrasos y desgaste constante. Una conversación para entender cómo documentar, ordenar y crear sistemas claros puede ayudarte a liberar carga mental, mejorar la operación y construir una empresa que funcione con más estructura, incluso cuando tú no estás encima de cada detalle. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio hablamos de la plenitud del empresario y de cómo construir una vida con sentido mientras también construyes una empresa sólida, rentable y profesional. Descubrirás por qué el éxito empresarial no debería medirse solo en ventas, crecimiento o resultados, sino también en la calidad de vida, la libertad, la conexión y el propósito que estás creando en el camino. Una conversación para reflexionar sobre cómo hacer que tu empresa deje de absorber tu vida y empiece a agregarle valor, equilibrio y dirección a lo que realmente importa. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

We live in a world with more business advice than ever before. Books, podcasts, courses, newsletters, social media. There's no shortage of information! So why do so many smart business owners still feel stuck?In this episode, I argue that the problem usually isn't a lack of information. It's that we're often solving the wrong problem. We all filter advice through our own experiences, insecurities, and assumptions, which can lead us to focus on things that feel productive but don't actually move the business forward.I share stories from my own business (including a very expensive lesson I learned from reading The E-Myth through the wrong lens), examples from coaching clients, and what I believe IS the missing ingredient (hint: it's not another course or another book). Sponsored by Squarespace:Free Guide to Squarespace Circle: nobsmastery.com/squarespaceTune into this episode to hear:Why more information isn't the solution to feeling stuck.How our own assumptions filter the advice we consume.Why entrepreneurs so often end up solving the wrong problem.How outside perspective helps you identify the work that will truly move your business forward.Why community and coaching create breakthroughs that information alone can't.Mentioned: The E-Myth, Michael E. Gerber Resources:No BS Mastery Boot Camp: nobsmastery.com/bootcampJoin Squarespace Circle: nobsmastery.com/circleGrab the first chapter of my new book Scale Solo: scalesolobook.comProgram: No BS Mastery: https://nobsmastery.com/programThe Price to Freedom Calculator™ - http://nobsmastery.com/priceGrab a copy of my book: Badass Your Brand - https://www.badassyourbrand.com/The 7 Steps to $30k Months Playbook: nobsmastery.com/playbook 

En este episodio reflexionamos sobre una verdad poco hablada en la vida del empresario: tener una empresa que crece no siempre significa sentirse pleno. Hablamos de cómo muchos dueños de negocio alcanzan metas, generan resultados y sostienen responsabilidades importantes, pero aun así pueden sentirse cansados, desconectados o con la sensación de que algo sigue faltando. Una reflexión para mirar la plenitud más allá del éxito externo, reconectar con lo que realmente importa y construir una empresa que no solo funcione, sino que también le dé sentido, equilibrio y vida a tu vida. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio hablamos del área de innovación y de cómo encontrar ese espacio donde tu empresa puede dejar de competir igual que todos y empezar a diferenciarse con claridad. Descubrirás por qué innovar no siempre significa crear algo completamente nuevo, sino identificar qué haces mejor, qué necesita realmente tu cliente y dónde existe una oportunidad para aportar más valor. Una conversación para mirar tu negocio con estrategia, encontrar aquello que puede hacerlo único y construir una ventaja que te permita crecer sin depender solo del precio, la urgencia o la comparación con la competencia. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio reflexionamos sobre una pregunta que puede cambiar la forma en que ves tu empresa: ¿qué la hace realmente única? Hablamos de cómo muchos negocios compiten por precio, imitan lo que otros hacen o intentan parecerse al mercado, sin detenerse a identificar aquello que los diferencia y les da verdadero valor. Una reflexión para mirar tu propuesta con más claridad, reconocer qué problema resuelves mejor que nadie y empezar a construir una empresa con identidad, enfoque y una razón clara para ser elegida. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

Robert Brill, CEO of Brill Media, explains how businesses can implant a complete growth engine that attracts ideal customers, converts more leads, and scales sustainable growth through a proven marketing framework. Under his leadership, Brill Media has been recognized 11 times by the Inc. 5000 and the Financial Times 500 for helping businesses grow through precision advertising, strategic messaging, and performance marketing. In this conversation, Robert introduces The Growth Engine Framework—Setup, Awareness, Conversion, Closing, and KPIs. He explains why businesses must first define their Super Consumer, build a compelling proprietary system, and deliver messaging that differentiates them in crowded markets. Robert also shares how overcoming the “81% Gap” through nurture marketing, leveraging AI-powered tools, and documenting repeatable systems enable organizations to scale more efficiently while helping founders transition from operator to owner. — Implant a Complete Growth Engine with Robert Brill  Steve Preda here with the Management Blueprint, and my guest is Robert Brill, the CEO of Brill Media, a leading media buying agency specializing in precision advertising for business growth. Under his leadership, Brill Media has been recognized 11 times by the Inc. 5000 and the Financial Times 500. Robert, welcome back to the show.  Steve, thanks for having me. It’s great to be back. Good to see you again.  Yeah, good to see you after two and a half years. Lots of things happened. So we’re going to dive into all of those things, but let’s start with your personal ‘Why’ and how you’re manifesting it in your business, Brill Media?  I mean, my personal 'Why' is I'm focusing on becoming an owner, not an operator. Spend more time with family, less stress, more happiness.Share on X Because if I think about the last five years, the most cherished times that I think about are the times that I’ve spent on vacation, going to Disneyland, or going to baseball games with my family—all the fun stuff. And it’s not about the fun stuff necessarily. It’s about the fun stuff with family. So, more of that.  Yeah, you’re absolutely right. Those times with the kids don’t come back. The business is going to be around for a while longer, much, much longer. So prioritizing this is a really good idea. So tell me what happened over the last two and a half years since we talked together. What has changed in your business?  You know, we’ve really focused on evolving our solutions. For many years, we’ve been focused on agencies, and we continue to be focused on agencies. If you search for white-label media buying on Google, we’re one of the top one or two results. That’s because we’ve carved out a really strong position helping agencies do media buying, earn revenue, create stickier client relationships as a result of the work we do, and complement their work.  What we've learned over the years is that no amount of good media buying can overcome the wrong messaging.Share on X Even if you look at search engine optimization or social media, at the end of the day, it’s just an amplification of an existing message. If you’re spending lots of time, energy, and, notably, money delivering the wrong message, worst-case scenario, you’re confusing the marketplace. Best-case scenario, you’re only losing money. But obviously, neither of those is the desired outcome.  So before we help clients buy advertising space, post on social media, do SEO, or Generative Engine Optimization (GEO), we really want to dial in the types of messages that are most interesting to them. The next part is this: even if you have the right message and you have the best media buying in the world through Brill Media, none of that matters if you have a leaky bucket. The leaky bucket is when you pay a lot of money to run a Google Search ad, someone clicks, and then they never hear from you again.  At the end of the day, it takes more than one touch—or even a few touches—to get someone to buy from you. So our responsibility has evolved into building this growth engine of understanding the motivation behind why people buy from your company, then delivering the message, then getting people to convert, overcoming what we’re calling the 81% Gap—we can talk about that—and then getting people to see you everywhere so that you become the inevitable choice. The fifth step is understanding the KPIs—the success metrics—for every step of the process. So it’s not just media buying anymore.  Yeah. No, I definitely noticed that it’s not just media buying. It’s not just precision advertising. It sounds like you help them strategize what the right message should be and then convert those leads into customers. So essentially, it’s the whole growth engine that you’re building for companies. Is that right? That is exactly right. It’s the growth engine.  So what is the framework? Because, remember, this is a framework podcast. So describe to me. You actually mentioned step four and step five. I don’t know what the first three steps are. So can you go through the five steps and share with the listeners what that looks like?  So, step one: Setup. Who are you talking to? What’s unique about your audience? What’s unique about your business, and how do you help them achieve transformation? When we talk about setup, there are a few subsections. There’s the Super Consumer. We talk about the Super Consumer as someone who will evangelize for your company. They will pay you what you’re asking, and, in my opinion, most importantly, you like working with them.  So basically, you want to find the Super Consumer, you want to articulate who the Super Consumer is, and then target your growth engine to the Super Consumer?  The first step of the Growth Engine is simply defining who your Super Consumer actually is. So step one is Setup. Inside Setup, there is your Super Consumer, your Unique Advantage Point, and your Proprietary System. The reason we talk about the Super Consumer is that a lot of companies, especially big corporations, talk about the Total Addressable Market—everyone who can possibly buy from you. It’s too broad.  They also talk about small and mid-sized businesses, and commonly people talk about the Ideal Customer Profile, which is anyone who can extract value from your company. In our opinion, that’s too broad as well because if you dial in to the Super Consumer—if you understand the people you want to work with, who will evangelize for you, and who will pay you what you’re asking—you have a subset of people.  When you define them, there's a clear, describable transformation that you can provide that helps you become the inevitable solution for that group of people.Share on X When you know what those people want, what their desires are, what keeps them up at night, what they’re experiencing on a day-to-day basis, what they’re saying to themselves, what they’re saying to other people, and what they’re searching for—when you understand the psychology behind the person—you can actually carve out a position that is highly valuable.  The key part for us is that this is about commoditization and decommoditization. When you talk about lawyers, doctors, dentists, accounting firms, or any retail location, most of these businesses are commoditized. What commoditization means for us is that if you’re an accountant or CPA, your website says something that every other CPA in the area says. If you’re a dentist doing Invisalign, you’re saying something that every other dentist in the area says. That means you can swap out the logo and swap out the photos of the people, and it’s exactly the same.  The consumer can’t tell the difference between one dentist and another, or one accountant and another, because they’re all saying the same things. So the way you decommoditize is by talking about your Super Consumer—who you actually want to serve—and then carving out a unique position for those people.Share on X An example would be an accounting firm we spoke with that really focuses on the trucking industry because they happen to have a large degree of experience in that space. So don’t say you’re a generic accountant who does bookkeeping, taxes, and everything else. Say, “We’re the number one accounting firm for truckers in America.”  Love it.  That’s unique.  Yeah. Love it. Okay, so step one is Setup. Who you’re serving, who your Super Consumer is, what your Unique Advantage is, your Proprietary System, and decommoditization. What’s step two?  Step two is Awareness—driving awareness with your message. Our idea is that now you know exactly who you’re talking to and how they can achieve transformation with you. When you have the ability to really define how they’ll engage with you and what they’ll get from you that’s different from anyone else in the area or the country, that’s when you deliver the message. That’s when you run ads, post on social media, and say things that are going to attract people.  There’s a whole subset of activity behind that related to levels of awareness. The number one mistake businesses make on social media is posting content that’s irrelevant to the audience. That irrelevance comes from how aware the audience is. When people are unaware they have a problem, it doesn’t mean they don’t have a problem. It just means they don’t realize they have one. Your responsibility, when speaking to people who are unaware, is simply to help them understand that they have a problem.  You’re not trying to get them to start now, book a call, or get your free diagnostic. You want to trigger something in their head so they say, “Oh, I’m dealing with this type of experience. I’m a trucking company, and I really don’t have good accounting. I didn’t realize I had a problem.” The success of your marketing is simply when that person says, “Oh, I actually have a problem now.” You’re not going to see that in HubSpot.  You’re not going to see that in any meaningful metric. But when you consistently post content on social media that highlights the problem you solve, three, four, or six months from now, you’ll start to see that wave of marketing activity result in activity inside your HubSpot or CRM. So step two is Awareness—simply delivering the message. Okay.  Step three is Conversion. Conversion is simply, “Hey, click on this ad or see my post and download the guide, take the diagnostic, take the interactive quiz, watch a video,” whatever it is, in exchange for an email address, name, phone number—that type of thing. Now, here’s a key insight. People are not ready to buy after they submit their contact information. That’s another meaningful point that businesses overlook.  They think, “Whoa, a lead just came into HubSpot. Well, clearly they’re ready to spend $50,000 with me.” But think about the experience. Maybe I spend two and a half seconds on an ad. I spend 20 seconds on a landing page. No one’s going to spend any meaningful amount of money after 22 and a half seconds of engagement.  Yeah.  All they’re saying is, “Hey, for a moment in time, what you said to me was relevant.” And that’s it. This is where a lot of companies stop. They say, “Well, I’m getting bad leads. They’re not converting into business.” Or they say, “I got a click, and they visited my website.” It’s not turning into business because you’re not warming people up. And then the solution to that is you’ve got to overcome this 81% Gap, right?  So after someone converts—and for e-commerce it’s slightly different. People maybe visit your site, or they add something to the cart and they don’t purchase yet. But going back to B2B and professional services, you’ve got to overcome this 81% Gap. There’s a study by 6sense, the account-based marketing firm, that says 81% of buyers will only talk to a vendor after they’ve decided to work with the vendor. The implication of that is staggering. The number is going to increase by 2030 to, like, 95% or 98%.  What that means is companies are not going to get a chance to sell people anything. There’s no sales conversation. There’s no credibility. There’s no case studies. There’s no testimonials. There’s no, “Hey, here’s why you should work with us.” Which means all the information that would’ve been supplied by the salesperson now needs to be supplied by marketing. All the case studies, the testimonials, the credibility markers, you’re a member of the Chamber of Commerce—all of that needs to be delivered in marketing. It’s no longer going to be delivered in a sales conversation.  Interesting. Yeah.  So step four is Close.  After conversion, don’t we have a nurture step?  Well, we’re calling Close the nurture. Close is effectively the nurture step.  Okay. Got it.  So it’s the activity to achieve the close, which is the nurture. What we’re saying is: retargeting ads. Again, here’s another common mistake businesses make. Many businesses will pummel people with the same ads that got them into the funnel. That’s worthless because you’ve already delivered that message.  The user’s beyond that. What the user needs to see are the case studies, the testimonials, the credibility markers—all the reasons why your company should be the company they choose. The user needs to see the email marketing—up to 45 emails over the course of 100 days, somewhere around there.  Forty-five emails?  Yeah. Twenty-five to 45, but we recommend 45. The reason is, first of all, the user’s not going to read all of them. Secondly, the user’s only going to pay attention to the things they’re actually interested in. So: retargeting ads, email marketing, and professional services. The last component is LinkedIn Social Preheating. LinkedIn Social Preheating is the simplest thing that anyone listening to this can take action on this today.  Go to Sales Navigator. Create a list of all the people who are in your CRM. Find them on LinkedIn. When they post something, like their post. That’s it. Spend 20 minutes a day in the morning liking posts from people who’ve expressed interest in your business. Or, alternatively, do the same thing for people you want to work with who don’t know you yet. The reason that’s valuable is because, number one, they get notifications and sometimes emails saying, “Steve Preda liked your post.” Steve Preda. Steve Preda. Steve Preda. Over the course of two weeks: “I’ve got to pay attention to Steve Preda. That name sounds familiar.”  Yeah.  Oh, and here’s the ad from Steve Preda, and here’s the email about the transformation he provides. So by the time you or your people call them: “Steve Preda… I’ve been meaning to talk to you.” Or they call you and say, “Steve, I see you everywhere.” The LinkedIn activity, combined with the email marketing and the retargeting ads, makes you the inevitable choice. To a small group of people.  Because you’re not trying to get millions of customers unless you’re in retail or e-commerce. You’re trying to get 20 customers who are going to pay you $10,000 to $50,000. To those 20 people—and the hundred people who maybe don’t convert—you’re everywhere. You’re the inevitable choice. The fifth step in this process is setting KPIs at the beginning. How many sales-qualified calls do you need? How much revenue per month do you need? There are clients who are members of ProVisors.  I’m a member of ProVisors. How does your marketing impact your ProVisors relationships? The core idea is that we see a lot of companies going into the marketplace with point solutions. “Hey, I’m going to try Facebook ads.” “Ah, it didn’t work.” “I’m going to try Google Ads.” “Ah.” “I’m posting on LinkedIn.” “Ah.” They try all these different things and wonder, “They should work. Why don’t they work for my business?” The answer is because you don’t have a unifying strategy. They all serve different roles in the marketing process.  When you know the difference between an unaware consumer and what they need to hear versus a solution-aware consumer who’s on Google, you know you need different metrics and KPIs. We want to prevent companies from going from one point solution to another for years, spending lots of money and getting very frustrated. Instead, have one unifying strategy and then deploy activities that are actually going to benefit the growth…Share on X  Love it. So the five-step framework is: Setup—Super Consumer, Unique Advantage, Proprietary System. Number two, Awareness—ads and social. Then Conversion, which is basically email capture, a diagnostic, a video, a white paper, whatever. Then Close, which is the nurture: retargeting, email sequence, LinkedIn Social Preheating. Interesting. And then KPIs. How do you measure? What are your targets? And how do you get there? That’s  Yeah. That’s the Growth Engine.  So one thing that you mentioned: Proprietary System. What do you mean by that?  The only truly unique things that exist in the world are technological innovations. The iPhone—when Apple created the iPhone—that was unique. When Ozempic came out, that was unique. I’m not talking about that. What I’m talking about is this. I’ll give you an example. If you’re a lawyer, a dentist, or an accountant— If you’re a lawyer, you cannot deviate. You’re literally dealing with the law.  What you have to do as a lawyer has been dictated in legal documents for a long time, depending on the field of law that you study. You cannot deviate from that. You have a process that you have to follow. But what is unique is the way you think about it, the processes inside your organization that ensure you’re successful, and the way you steward clients. Look at marketing. We’re a highly commoditized industry. There are a million people on Upwork who do some sort of marketing work.  There are 40,000 or 50,000 agencies in the United States that all do some type of marketing work. If I go to the marketplace and say, “Hey, I do Facebook ads,” guess what? There are 10,000 people who also do Facebook ads. That’s not unique. What is unique is the systems and processes we’ve developed around how we do Facebook ads and how we think about marketing. The first step we take with our clients is developing a Proprietary System—the thing that's unique about the way they approach the world.Share on X  I was just doing some thinking about roofing. I have some notes here. The Roof Guard Lifetime Protection System. What is that? I don’t know. But you know what? A roofing company needs to have something called the Seven-Point Storm Shield Inspection or the Precision Roof Blueprint. The idea is that you have something no one else has, such as this Precision Roof Blueprint, that you can point to and say, “Look, you can get roofing from anyone, but only we have the Roof Guard Lifetime Protection System.”  Yeah. Yeah, got it. So it’s not a marketing system. It’s more about productizing and branding your services.  Exactly. You need a three-, five-, or seven-step system that you can point to. When we have sales conversations, we have a visual for the Growth Engine. The reason that’s important is because you need to be able to hook into the buyer’s mind. One of the ways you hook into the buyer’s mind is by the buyer saying, “Look, they have this thing called the Roof Guard Lifetime Protection System. I don’t know—that sounds real.  Here are the seven things you get when you get the Roof Guard Lifetime Protection System.” It’s a way for people to not just get excited about your business, because that lasts a very short period of time. They need to go to their husband or wife, or they need to remember a very pithy, short summary of what the conversation was about. “Oh yeah, they have the Roof Guard Lifetime Protection System. Here’s what it is. Here’s a visual of it.”  Okay. That makes sense. So, switching gears here a little bit. Things are changing very fast in this business, and you want to make sure you put your family first. What is one thing that you’re actively trying to figure out in this business going forward?  I mean, the most fascinating and exciting thing I’m doing right now is something I’ve always wanted to do but never had the skills for—and now I suddenly do—which is building actual software that’s valuable for us and our clients. For example, we have a framework for LinkedIn. In very simple terms, you like the posts of the people you want to sell to. From the perspective of the LinkedIn algorithm, that’s very low value.  It’s good from a sales perspective, but from the algorithm’s perspective, it’s not that interesting. You post content on LinkedIn that has to have a unique perspective—an opinion. A lot of people can write with AI. You don’t write with AI. You say something that’s unique to your perspective. Maybe AI helps you write it more eloquently in little bits and pieces. But even that by itself, it’s hard to get traction. The way you get traction on LinkedIn right now is through comments. I’ll get 80 to 100 views on a post.  I’ll get 400 to 800 views on a comment. The comment is the engine behind more visibility on LinkedIn. This goes back to the question you asked. The key point on LinkedIn is you’re not just saying, “Hey, great job.” “I like that.” “I totally agree with you.” Or posting the raised-hands emoji and saying, “This is amazing.” That’s not the kind of comment I’m talking about because that’s low value. It’s also not AI-written content because that’s low value. It’ll deprioritize your content.  When you comment on LinkedIn, you have three sections: Compliment. Expand. Ask. Compliment: “You’re right. Marketing is highly commoditized. I fully agree with you there.” Expand: “When we work with clients, especially highly commoditized businesses like doctors, lawyers, and accountants, the first thing we do is help them decommoditize their business.” That’s the second section. That’s Expand. The third section is Ask. “What’s the first step you choose when you come across a highly commoditized business?” Compliment. Expand. Ask. Now guess what? We built an app that I’m using. All you need is five to eight posts a day. It’s AI-powered. I put in a link for Opus 4.8. It gives me a perspective on what I could say. I get three options. I copy one, write my own commentary around it so it’s not fully AI-written—because I want it customized to me—and then I post it. After that, I go back to the app and put the content I wrote back into the app.  A few things are happening. Number one, any of our clients can now use this app to write highly engaging commentary on LinkedIn. It starts to learn your voice and how you write so that the AI becomes better at writing in your style. I don’t know what it’s called—a micro app, a business app. This isn’t something I’m going to take to the marketplace and say, “Here, spend $10 a month to buy this service.” It’s simply an added value for our clients.  Love it.  Those types of apps are super powerful. I get on sales conversations. I understand the business problems that businesses have.Share on X I build apps. Like right now, I’m in the process of building a media planning app that actually becomes a replacement for how we develop proposals. One component of that app is going to have a diagnostic section, which means you give me some information, and it’ll spit out information about what you should do for your marketing that, number one, follows our framework, the Growth Engine, and, number two, is based on the historical knowledge we have across all of our clients—but generalized by industry, not specific client names.  It takes the best of what we do and makes it so easy that someone who doesn’t have a great deal of knowledge in digital advertising can get a highly pertinent proposal and diagnostic ready for them with the click of a button after talking to someone for 15 minutes.  Very impressive. So you’re building these apps, and essentially you’re empowering your business with these apps so some of the things you’ve done in the past can be automated. So, Robert, if you had a magic wand and you could fix one thing in your business in the next 12 months, what would that be?  I mean, look, just to be completely honest, I understand the difference between an owner and an operator. The short answer to that question is I want to be an owner, not an operator. I’m looking at an operator as someone who’s in the day-to-day. They’re the practitioner. I mean, I’m 23 years into the advertising business. I’m 13 years into my business. I love this business. You’re not going to see me become a real estate agent, and I’m not going to be hawking…  I think I probably said this last time. I’m not going to be hawking crypto or whatever the case is. This is my life, and this is my passion. For so many years of my life, I’ve dedicated my interests, my hobbies, and my professional time to becoming a better practitioner. My goal now is to become an owner, which means the business operates without me. I get to focus on the projects that I want to focus on, which I’m already doing to a degree.  I have a phenomenal Director of Accounts. Her name is Linda Flores. She is k*ller. She scares me sometimes. We’re on calls, and I’m like, “Holy cow, if I was not the owner of the business, I’d be scared. In fact, you’re scaring me, Linda.” You’re getting things going. People should be scared of you. That’s what a good Director of Accounts—an operations person—does. She’s phenomenal. But at the end of the day, if I choose to be on an island for six months out of the year, the business operates fine. We’re not there yet. That’s what I’m focusing on.  So what’s missing? You said you’re already spending some of your time developing these apps—the stuff you love. What would you have to let go of in the next 12 months to get there?  I recently read the book The E-Myth about a year, year and a half ago. One of the most insightful perspectives I got from The E-Myth is this—and people are going to hate this. People who are not entrepreneurs will look at me like I’m the devil. Okay? But this is not my idea. This is from The E-Myth. The idea is that processes, systems, and standard operating procedures are effectively the safety net for the success of a company.  Which means instead of hiring incredibly expensive people inside your business, you can hire, for many roles, people with the minimum level of qualification. The standard operating procedure becomes the safety net that helps them succeed. I was like, “Holy cow, that’s fascinating.” Because as a business owner, I’m looking at myself. I’m hiring highly qualified, very expensive people to do the work. The sign of a good business, in my opinion—or at least from what I understand—is a business that has such phenomenal standard operating procedures that it can hire people with the minimum level of qualification, and they can still be effective.  Frankly, I think we have good standard operating procedures, but we need better ones. And frankly, the AI tools that I'm building help us get there.Share on X The media planning tool that I’m building means I could hire someone with two, three, or five years of experience in marketing and advertising. Through the AI system, they get the benefit of all of our clients’ knowledge and insights that we’ve talked about over the years. They get the benefit of what I know about marketing.  They get the benefit of all the data that’s flowed through the pipelines of our business. All of that information becomes the baseline from which someone with two, three, or four years of experience in marketing develops a phenomenal strategy. Because they’re not relying on two, three, four, or five years of experience. They’re relying on my 23 years of experience delivered through an AI pipeline.  So essentially, what you’ve accumulated over the years—institutional knowledge—maybe it’s in your head, but you can download it. You’ve written things. You’ve produced a bunch of videos. You can put that into an AI database or knowledge base, and that can power some of the systems you’re developing. Other people can come in, run it, and follow your process.  Yeah. And it’s not just ours. I mean, look, it’s any system that I believe is valuable that should be piped into that AI knowledge base. But the value there is me as the curator. That’s when you get to the point where the business is still an authentic reflection or extension of the owner. One of the most important things, especially for professional services businesses, is that the business will be successful if it’s an authentic representation—or extension—of the owner, and you like the people you’re working with.  Love that.  Which goes back to the Super Consumer. The most important part of our whole process is: Who are the people you love working with? Just as an aside, what’s funny is there are two paths. There’s the path of people you love working with who don’t pay you as much, but it really fills your soul. You like them. You’re helping them. They’re very grateful for it.  Then there are the people you like working with less, and they pay you a ton of money. You need both. I think every professional services client we have who starts paying attention to this discovers that same dichotomy of clients.  Well, if you can have them be the same people, that’s the ultimate, isn’t it? That’s the ultimate.  Yeah. By the way, I really love this E-Myth reference. I had Michael Gerber on this podcast about 10 months ago, and he might actually like to hear how you’re refining his system in The E-Myth. So it’s pretty cool. Robert, if people are hearing this and they want this Growth Engine to be developed in their business, and they want access to the other software components you’re developing that could amplify their business—maybe the LinkedIn warm-up system and things like that—where should they go, and how can they learn more and connect with you?  Yeah. So the site that’s most relevant right now is: strategy.brillmedia.co. Again, that’s strategy.brillmedia.co. That breaks down what we do for businesses and what we do for agencies. You have pricing on there. To get a blueprint for your business—the diagnostic and strategy—we spend an hour on the phone interviewing the business owner. What are the economics? What’s been working? Why is now the time?  Tell me about your best clients and your worst clients. Just tell me stories about your business. It’s $497, and you get a complete blueprint—a complete marketing strategy synthesized through our systems and processes—so you can get off the marketing treadmill. You’re not spending months, years, and lots of money grasping at straws: Facebook. Google. LinkedIn. “Why doesn’t any of it work?” We’ll solve  All right. Definitely check out strategy.brillmedia.co. See for yourself what you can get there and how you can get started with Robert and his team. Definitely connect with Robert on LinkedIn. And if you enjoyed this episode, st81% ay tuned because every week we bring you one or two exciting entrepreneurs who share their frameworks with you. Thanks for coming, Robert, and sharing your experience. And thanks for listening. Important Links: Robert's LinkedIn Robert's  website

En este episodio hablamos de cómo criar hijos seguros de sí mismos a partir de las 7 fuentes que nutren su desarrollo emocional, su autoestima y su forma de relacionarse con el mundo. Descubrirás por qué la seguridad de un hijo no se construye desde la exigencia, la perfección o el control, sino desde la presencia, la aceptación, el amor, los límites y el ejemplo diario de sus padres. Una conversación para llevar las 7 fuentes a la práctica y entender cómo cada gesto, palabra y decisión puede ayudar a formar hijos más plenos, auténticos y confiados en quienes son. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

Most of us in the machining world have thought about it at least once. What if I stopped quoting other people's parts and built something of my own? For a lot of shop owners that idea stays stuck in the someday pile, because the path from a good idea to a product people actually buy feels impossible to map. This episode is about someone who mapped it. I sat down with Josiah Fallaise of FDF Race Shop, and I'll be honest, this one went a different direction than I expected, in the best way. Josiah has built a following of hundreds of thousands of people who watch him design and make racing suspension and other components, and that audience does something remarkable for his business. It creates organic demand for his products and an almost unlimited supply of people who want to come work for him. We get into the whole arc. How he started with eight products on an $8 a month website, why his early outsourcing decisions taught him expensive lessons, and how he thinks about buying machines when you're making your own products instead of quoting jobs. If you've ever wondered whether to option out a machine or buy the base model, his answer is clear and it's worth hearing. The part I keep coming back to is how openly he shares his work. He isn't chasing hooks or hacks. He posts what he's genuinely excited about, every single day, and the following takes care of itself. For any shop owner who's told themselves that content isn't for them, Josiah makes a strong case that you're sitting on some of the most watchable material there is. We also get honest about the hard parts, the restructuring, the bottlenecks, and the mountain of documentation it takes to scale past a handful of skilled people. If you're building a brand around what you make, or you want to, this one's a bit of a master class. What's Covered in this Episode (0:00) Josiah's simplest way to start making content: answer questions on camera (1:24) Meet Josiah Fallaise of FDF Race Shop and hear his origin story (4:01) Inside FDF: race products, a racing school, and the industrial side (6:14) The "I Designed It" T-shirt giveaway and flying the winner to the shop (8:36) CAD seminars: 3D scanning, reverse engineering, and low-cost tech (10:12) How DN Solutions can take your shop high-end (11:22) The origin story: engineering tech by day, wing brackets on Big Cartel by night (13:50) Early bad calls with a water jet company (and why laser wins) (16:02) Why outsourced quality falls as volume climbs, so he brought it in-house (17:15) Product shop vs job shop: buying fully-optioned machines for output (20:14) Creating demand by posting the work, not the product (22:49) Verdant Commercial Capital makes the financing process smooth  (23:28) 3D-printed suspension teaching models and Formula SAE memories (26:36) The full product line (and where product ideas come from) (30:35) Team and culture, interviews, and hiring at FDF (36:39) Sponsor: Hire MFG Leaders (Paul) (37:08) Building a personal brand alongside the business (and sponsorship leverage) (41:47) Getting started: a $15 tripod, slow-mo chips, no mic, minimal editing (48:18) The real challenge: restructuring, bottlenecks, and 170 orders behind (51:49) 25 to 30 pages of docs per product, version control, and three sign-offs (54:45) The E-Myth, robotics, laser welding, and the billet vs welded math Resources Mentioned DN Solutions Verdant Commercial Capital Hire MFG Leaders The E-Myth by Michael E. Gerber Connect with Josiah Fallaise FDF Race Shop Josiah Fallaise on LinkedIn Follow Instagram and YouTube

En este episodio reflexionamos sobre el regalo más valioso que puedes darle a tus hijos: no solo bienes, oportunidades o consejos, sino tu presencia, tu ejemplo y una versión de ti más consciente. Hablamos de cómo muchos padres trabajan para darles "lo mejor", pero en el camino pueden olvidar que lo que más marca a un hijo es sentirse visto, escuchado y acompañado. Una reflexión para recordar que el verdadero legado no está solo en lo que construyes para ellos, sino en la conexión, los valores y la forma en que aprenden a vivir a través de ti.   Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

Henry DeVries is a business book ghostwriter and the publisher at Indie Books International, the author of 20 marketing books, and a senior staff writer with the California Business Journal. Over the last 15 years he has ghostwritten, co-authored, edited, and published more than 200 business books, including his international bestseller from McGraw Hill, How to Close a Deal Like Warren Buffett. He also trains business leaders on how to persuade with a story.   Key Discussion Themes: • Why 85% of Henry's business comes from referrals, and what he stopped chasing to get there • The top of the magnificent seven: small-scale seminars, how-to speeches, a weekly newsletter with 2,500 subscribers • Generosity as a business development strategy, and why being interesting to less people works better than being interesting to everyone • How to get a quality business book done in 90 days, plus the perfection, belief, and comparison traps that stall authors • Building a business that runs without you, from the E-Myth lesson to 36 monographs to bringing partners into a family business   Listener Takeaway: Give the helpful information away generously and charge for the specifics, and be willing to serve a narrower group than feels comfortable. Then build the people and the systems so the work keeps running when you step back, which is what turns a busy practice into something that lasts.   Connect with Henry: Website: https://www.indiebooksintl.com Persuade With a Story: https://www.persuadewithastory.com LinkedIn: http://www.linkedin.com/in/henryjdevries Muck Rack: https://muckrack.com/henry-devries Email: henry@indiebooksinternational.com   Listener Offer from Henry: Henry is comping Entrepreneur Conundrum listeners into his book kickoff class, normally $365, which walks through the seven questions to answer before you write or promote a book. He is also offering a free half-hour strategy call, no selling. Email him and mention this show.   About the Host: Entrepreneur Conundrum is hosted by Virginia Purnell - founder of Distinct Digital Marketing, where she builds human-driven AI systems that help business owners get their time back (and get seen). New episodes every Monday. Work with Virginia: https://www.distinctdigitalmarketing.com LinkedIn: https://www.linkedin.com/in/virginiapurnell   Listen to the Full Episode: https://entrepreneurconundrum.com/henrydevries

En este episodio hablamos de cómo aplicar Profit First en tu empresa para dejar de administrar el dinero solo después de pagar gastos, deudas y urgencias. Descubrirás por qué la utilidad no debería ser "lo que sobra", sino una decisión financiera que se separa desde el inicio para darle más orden, claridad y estabilidad al negocio. Una conversación para entender cómo este método puede ayudarte a manejar mejor tu flujo de efectivo, tomar decisiones con más conciencia y construir una empresa que no solo venda, sino que también genere ganancias reales. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio reflexionamos sobre Profit First, el método de Mike Michalowicz que propone una forma distinta de manejar el dinero dentro del negocio: separar primero la utilidad, antes de que los gastos se lo coman todo. Hablamos de por qué muchos dueños de empresa venden, cobran y trabajan duro, pero aun así sienten que el dinero nunca alcanza o que la utilidad aparece solo "si sobra algo". Una reflexión para empezar a mirar tus finanzas con más orden, conciencia y responsabilidad, entendiendo que un negocio sano no solo debe vender más, también debe aprender a conservar, administrar y generar ganancias reales. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio hablamos de las 7 fuentes del amor incondicional y de cómo pueden ayudarte a reconstruir la conexión con tu pareja desde un lugar más profundo, consciente y verdadero. Descubrirás por qué una relación plena no se sostiene solo con tiempo juntos, sino con presencia, escucha, aceptación, gratitud, respeto y la decisión diaria de volver a mirarse con amor. Una conversación para reflexionar sobre aquello que le da sentido a todo lo demás: la calidad de tus vínculos, la manera en que amas y la posibilidad de construir una relación que no solo acompañe tu vida, sino que también la nutra. Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio reflexionamos sobre cómo muchas veces las quejas de la pareja no son solo reclamos, sino señales de algo más profundo que necesita atención, presencia y comprensión. Hablamos de cómo el cansancio, la desconexión, la falta de tiempo o la sensación de no ser prioridad pueden expresarse como molestia, pero en el fondo revelar una necesidad emocional que no ha sido vista. Una reflexión para dejar de reaccionar a la defensiva, escuchar con más conciencia y empezar a mirar qué hay detrás de cada queja para recuperar conexión, empatía y cercanía en la relación. Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio hablamos de la importancia de definir a tu cliente ideal y de por qué intentar venderle "de todo a todos" puede estar afectando la rentabilidad, el enfoque y el crecimiento de tu negocio. Descubrirás cómo atender a clientes que no encajan con tu propuesta puede generar desgaste operativo, baja rentabilidad, problemas con el equipo y decisiones tomadas desde la urgencia. Una conversación para entender que vender más no siempre significa vender mejor, y que elegir con claridad a quién quieres servir puede ayudarte a construir una empresa más enfocada, rentable y alineada con su verdadero valor.   Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/ En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio reflexionamos sobre una pregunta clave para cualquier dueño de negocio: ¿realmente le estás vendiendo a las personas que quieres servir? Hablamos de cómo muchas empresas terminan aceptando clientes que no encajan con su propuesta, desgastan al equipo, presionan la operación y alejan al negocio de su verdadero propósito. Una reflexión para revisar si tu cliente actual está alineado con el tipo de empresa que quieres construir, y cómo empezar a venderle con más intención a quienes realmente puedes ayudar, servir y transformar. Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/   En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio hablamos de cómo los miedos pueden empezar a dirigir nuestras decisiones, relaciones y forma de vivir sin que nos demos cuenta. Descubrirás por qué muchas veces el sufrimiento no nace solo de lo que ocurre afuera, sino de las historias, anticipaciones y bloqueos internos que construimos alrededor del miedo. Una conversación para mirar con honestidad qué miedos te están controlando, cómo impactan tu vida personal y profesional, y cómo empezar a recuperar claridad, libertad y paz interior. Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/   En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

From buying his first fourplex in Albuquerque for $117,000 to helping build a portfolio of more than 2,700 apartment units and 100,000 square feet of industrial real estate, Jens Nielsen shares why hiring property management on day one, picking the right investors, and getting visionary owners out of their own way matter more than chasing the next deal. In this episode of the DealQuest Podcast, host Corey Kupfer sits down with Jens Nielsen, a commercial real estate investor, operator, and business coach based in Santa Fe, New Mexico. Jens spent 27 years in IT and telecom before transitioning to full-time real estate investing, raising over $10 million in private capital across more than thirty deals. He now works with entrepreneurs across industries to improve execution, leadership, and scalability. WHAT YOU'LL LEARN: Why hiring property management before closing your first deal can save your sanity, how to spot the wrong investor before money changes hands, and why the visionary owner refusing to let go is the biggest blocker to growth in most companies. Jens also explains his pivot from multifamily to light industrial when rates climbed in 2022 and 2023. JENS' JOURNEY: After 27 years in corporate IT and telecom, his mother's passing at age 52 became the catalyst for Jens to seek freedom and disconnect his time from his income. In 2016 he bought his first commercial deal, a fourplex in Albuquerque, New Mexico for $117,000, and hired property management on day one because he lived four hours away in Colorado. His first syndication followed in 2018 with a 38-unit property and five partners. He and his partners have since built a portfolio of more than 2,700 apartment units and over 100,000 square feet of industrial real estate across multiple states. KEY INSIGHTS: Pay attention to investor temperament before money hits the account. One of Jens's first syndication partners wanted more control than he had and freaked out at every financial report. After six months, Jens bought him out so they could both sleep at night. His lesson is direct. If you have to convince someone to invest, that is not a yes. Do enough deals to let the law of large numbers work for you. One of his properties returned 350 percent. Another lost money entirely. If you put everything into one deal, you are gambling, not investing. The visionary owner not letting go is the biggest growth blocker in most companies. Jens has applied the same operational fix across gyms, property management firms, bakeries, a law firm, and an auto shop. The industries change. The bottleneck does not. Perfect for first-time real estate investors trying to avoid the second-job trap, experienced syndicators thinking through investor selection, and entrepreneurs who have hit a growth ceiling because they cannot get out of their own way. FOR MORE ON THIS EPISODE: https://www.coreykupfer.com/blog/jensnielsen FOR MORE ON JENS NIELSEN: https://www.jensnielsen.us https://www.facebook.com/coachjenshttps://www.linkedin.com/in/jenswnielsen/ FOR MORE ON COREY KUPFER https://www.linkedin.com/in/coreykupfer/ https://www.coreykupfer.com/ Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast. Get deal-ready with the DealQuest Podcast with Corey Kupfer, where like-minded entrepreneurs and business leaders converge, share insights and challenges, and success stories. Equip yourself with the tools, resources, and support necessary to navigate the complex yet rewarding world of dealmaking. Dive into the world of deal-driven growth today! Episode Highlights with Timestamps [00:00:00] - Introduction and overview [00:03:06] - First fourplex in Albuquerque for $117,000 [00:04:10] - Mother's passing at 52 as the catalyst [00:08:03] - Hiring property management on day one [00:10:37] - The first 38-unit syndication in 2018 [00:15:02] - Buying out a nervous investor partner [00:26:31] - The visionary owner not letting go [00:40:36] - Pivoting into light industrial and flex space [00:44:24] - What freedom means to Jens Guest Bio Jens Nielsen is a commercial real estate investor, operator, and business coach based in Santa Fe, New Mexico. After a 27-year career in IT and telecom, he transitioned to full-time real estate investing and helped build a portfolio of more than 2,700 apartment units and over 100,000 square feet of industrial real estate. He has raised over $10 million in private capital and has firsthand experience navigating acquisitions, operational scaling, investor communications, and market downturns. His focus is on what happens after the deal closes. Originally from rural Denmark, Jens moved to the United States thirty years ago. He bought his first commercial property, a fourplex in Albuquerque, New Mexico, in 2016 and built his portfolio through more than thirty per-deal syndications across multiple states. Today he works with entrepreneurs and operators across industries, including gyms, property management companies, bakeries, a law firm, and an auto shop, helping them improve execution, leadership, and scalability so growth creates freedom instead of chaos. Host Bio Corey Kupfer is an expert strategist, negotiator, and dealmaker with more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker deeply passionate about deal-driven growth. He is the creator and host of the DealQuest Podcast. Show Description Do you want your business to grow faster? The DealQuest Podcast with Corey Kupfer reveals how successful entrepreneurs and business leaders use strategic deals to accelerate growth. From large mergers and acquisitions to capital raising, joint ventures, strategic alliances, real estate deals, and more, this show discusses the full spectrum of deal-driven growth strategies. Get the confidence to pursue deals that will help your company scale faster. Related Episodes Episode 338 - Joel Miller: Real estate investing, rental property wealth, and hard money lendingEpisode 328 - Richard Manders: Free Scale Coaching and helping founders build businesses that scale beyond them Episode 336 - Devan Gonzalez: The visionary and integrator dynamic in growing entrepreneurial companies Episode 350 - Tom Dillon: Capital strategy, alternative funding sources, and when not to take venture money Keywords/Tags:commercial real estate, real estate syndication, multifamily investing, light industrial real estate, flex space, property management, raising private capital, accredited investor strategy, IT career transition, working on the business, visionary bottleneck, EOS implementation, E-Myth, business coaching, scaling small businesses, Albuquerque real estate, Pennsylvania real estate, owner-operator real estate, real estate fundamentals, entrepreneurial freedom

See what the team at The Successful Bookkeeper has on right now → Dr. Sabrina Starling has spent over 20 years helping small business owners build profitable, sustainable companies without burning themselves out. In this episode, she brings her business psychology background directly to bookkeepers — walking through her $10,000-an-hour framework, the mindset shift that changed everything for her, and the practical steps you can take right now to stop trading hours for dollars and start building a business that works without you. Chapters [00:00] Opening and guest introduction [01:35] Burnout and starting a business [04:40] The E-Myth epiphany [08:10] The $10,000-an-hour framework [12:40] First hire and finding A-players [17:00] Time audits and glass ceilings [19:10] What has and hasn't changed in 20 years [22:40] AI and the human advantage [25:30] Serving your top clients and micro-innovation [28:50] The free download and closing thoughts From Burnout to 25 Hours a Week Sabrina started her business fresh out of a gruelling career as a psychologist in community mental health — working 40- to 50-hour weeks, taking on-call shifts, and running on empty. When she launched her coaching practice and started a family at the same time, she made what she calls a "very naive declaration": she would only work 25 hours a week. What felt like an impossible constraint turned out to be one of the best decisions she ever made. "Limits force innovation and creativity," she explains. That boundary forced her to be ruthlessly focused on only the work that moved the business forward. The $10,000-an-Hour Framework The turning point came when Sabrina started categorising every task in her business by its dollar-per-hour value — $10, $100, $1,000, or $10,000. She printed the chart and put it behind her monitor so she'd see it constantly. "Inevitably, I would be nose down working on something for a client, and then I would look up and say, oh my gosh, I've just spent 4 hours in $10 and $100 an hour activity." Blocking her highest-value work on the calendar first — before checking email, before firefighting — is what made the difference. She's made the chart available as a free download at tapthepotential.com/10k, along with two podcast episodes walking through how to use it for yourself and with your team. Hiring A-Players Into the Right Seats Sabrina's first hire was a virtual assistant — and the thinking she put into that hire became the seed of her How to Hire the Best book series. Rather than hiring fast out of desperation, she asked: what strengths does this role actually require to deliver results day in and day out? Her original VA, hired for her people skills and attention to detail, is still with the company 20 years later. "One A-player in the right seat working from their strengths will be 900% to 1,200% more productive than a warm body team member." For bookkeepers, payroll is already the biggest profit leak — and it's usually not optimised with A-players. AI, Adaptability, and the Human Advantage AI is reshaping bookkeeping, and Sabrina doesn't sidestep that. But her take is direct: when you offload $10-an-hour busywork to AI, you free yourself to do the work that actually can't be automated — deeply understanding your best clients, spotting problems they can't see in their own numbers, and delivering insight that goes far beyond the books. "When we convey to our team members that we want them doing $10,000 an hour work and we're going to show them how, they get so excited and they are relieved because they know they have job security at that point." The bookkeepers who will thrive are the ones having real conversations with their top clients and continuously innovating around their needs. Working From Your Sweet Spot Sabrina encourages bookkeepers to identify the 20% of clients driving 80% of revenue — and then narrow that further to the ones who are also a genuine joy to work with. Those are the relationships worth doubling down on. Use your natural detail orientation to tune in to what those clients are worried about, what's keeping them up at night, and where you can remove friction for them. She calls the result "micro-innovation" — small, consistent improvements that compound over time and make you genuinely irreplaceable. "Small steps forward taken in a consistent direction lead to big change over time." Links Mentioned Free $10,000-an-hour activity chart + bonus podcast episodes: tapthepotential.com/10k The E-Myth by Michael Gerber How to Hire the Best book series by Dr. Sabrina Starling Profit by Design Podcast (Tap the Potential) thesuccessfulbookkeeper.com About the Guest Dr. Sabrina Starling is a business psychologist, speaker, and author, and the founder of Tap the Potential LLC. She helps entrepreneurs build profitable, sustainably run companies by hiring A-players, building strong systems, and designing businesses that support their lives — not the other way around. Her entire team works 25 hours a week, and she has personally worked down to about 10. She is the author of the How to Hire the Best series and hosts the Profit by Design podcast. About the hostMichael PalmerMichael Palmer is the host of The Successful Bookkeeper podcast and co-founder of Pure Bookkeeping and The Successful Bookkeeper. He started this work because of his father — a brilliant electrical contractor who worked twice as hard as he should have had to, because nobody on the financial side was in his corner. That gap is what The Successful Bookkeeper exists to close. His view: bookkeepers are the most undervalued force in small business — and every bookkeeper who builds a real business changes two families: theirs, and their clients'.

En este episodio reflexionamos sobre ese miedo silencioso que muchas veces paraliza al dueño de negocio: miedo a equivocarse, a crecer, a perder el control, a tomar decisiones difíciles o a no estar a la altura de lo que su empresa necesita. Hablamos de cómo el miedo puede disfrazarse de análisis, perfeccionismo o espera, mientras el negocio sigue detenido y las oportunidades se van aplazando. Una reflexión para reconocer qué miedo está frenando tus decisiones y empezar a avanzar con más conciencia, valentía y claridad. Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/   En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio hablamos de reclutamiento y de por qué muchas empresas siguen contratando personas equivocadas, no por falta de candidatos, sino por falta de método. Descubrirás cómo dejar de contratar solo por intuición, urgencia o "buena impresión", y empezar a evaluar con más claridad si una persona realmente encaja con el puesto, la cultura y las necesidades del negocio. Una conversación para entender que contratar bien no es cuestión de suerte, sino de estructura, procesos claros y decisiones más conscientes desde antes de abrir una vacante. Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/   En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio reflexionamos sobre una pregunta incómoda para muchos dueños de negocio: ¿por qué se fue esa persona que más valor aportaba a tu empresa? Hablamos de cómo la salida de un buen empleado no siempre tiene que ver con sueldo o falta de compromiso, sino con la falta de estructura, liderazgo, crecimiento, claridad y reconocimiento dentro del negocio. Una reflexión para dejar de ver la renuncia como "traición" y empezar a preguntarte qué necesita cambiar en tu empresa para que el talento bueno quiera quedarse, crecer y construir contigo. Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/   En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

Back for another round on the Ecomm Breakthrough Podcast is Michelle Barnum Smith, the founder of Social Sellers and one of the most trusted voices in the TikTok Shop space.Michelle Barnum Smith is an award-winning marketing strategist with 25+ years of expertise. A recognized Amazon and TikTok Shop expert, she's launched 100+ brands and trained 1,000+ sellers worldwide. Featured in Forbes, Business Insider, and CNBC, Michelle is a Top Performing TikTok Shop Partner leading the charge in social commerce success.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges and opportunities of selling on TikTok Shop.Statistics on brand success rates and affiliate performance on TikTok Shop.The overwhelming amount of information and support challenges for new sellers.The shift in TikTok Shop's ecosystem and the need for brands to adapt their strategies.Differences between selling on TikTok Shop and Amazon, including content strategy.Importance of creating engaging top-of-funnel content that aligns with TikTok's algorithm.The necessity of understanding TikTok user behavior and motivations for effective marketing.The role of creator relationships and personalized engagement in driving sales.The significance of brand storytelling and emotional connection with the audience.The need for a long-term commitment and investment in brand-building on TikTok Shop.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with TikTok Shop expert Michelle Barnum Smith about the challenges and opportunities of selling on TikTok Shop. Michelle highlights that only 1 in 30 brands survive the cold start phase, emphasizing that Amazon seller tactics don't translate to TikTok. She stresses the importance of top-of-funnel content creation, genuine creator relationships, and a long-term brand-building mindset. Success requires understanding TikTok as an entertainment platform first, investing in content testing, and committing fully rather than treating it as a casual sales channel.Here are the 3 action items that Josh identified from this episode:Go All-In on Content Testing (Not Creators) Treat TikTok like a performance ad platform—produce and test content at scale. Focus on brand-owned, top-of-funnel videos (entertaining, educational, non-salesy) and iterate based on engagement metrics, not just sales.Build a Multi-Account Content Engine Use multiple TikTok accounts (main + secondary) to test different angles, including bold or experimental content. Leverage authority figures or AI avatars to increase trust and scale content production without risking your core brand.Shift from Demand Capture to Demand Creation Unlike Amazon, success on TikTok requires creating demand from scratch. Invest in storytelling, consistent content, and community-building—expect a long runway (months to a year) before meaningful profitability.Timestamps:00:00:00 The TikTok Affiliate LandscapeOnly 20,000 of over 2 million TikTok Shop affiliates generate more than $5,000 a month in GMV.00:01:04 Introduction to Michelle Barnum SmithHost Josh Hadley introduces guest Michelle Barnum Smith, an award-winning marketing strategist and expert in TikTok Shop.00:01:42 The Ever-Changing World of TikTokMichelle emphasizes that TikTok's rules are constantly moving, requiring continuous adaptation and collaboration to succeed in marketing.00:02:32 The Biggest Challenge for BrandsJosh asks about the primary obstacles brand owners face on TikTok Shop and what separates success from failure.00:03:26 Why Most Brands FailOnly 1 in 30 brands succeed due to overwhelming, unhelpful information and a lack of real expertise from TikTok corporate.00:05:25 The Creator Saturation ProblemWith over 2 million affiliates, top creators are inundated with requests, making the old playbook of creator outreach ineffective.00:07:04 The Future of TikTok ShopJosh asks for Michelle's prediction on the platform's future, considering its new US ownership and changing algorithm priorities.00:07:23 Understanding the Algorithm's MotivationMichelle explains the algorithm is shifting back towards user entertainment and discovery, rather than just pushing shoppable content.00:11:07 Why Sellers Must Be UsersSellers need to use TikTok to understand the platform's culture and algorithm, just as they would on Amazon.00:12:52 Going "All In" on TikTokBrands must be fully committed, treating TikTok as demand generation and being prepared to lose money for a year.00:14:51 Why Amazon Sellers StruggleMichelle argues Amazon sellers are spoiled by high-intent traffic and often lack the mindset for TikTok's demand generation model.00:15:51 The New Playbook for SuccessJosh asks for the new playbook, covering the three types of content: creator, branded, and AI-generated content.00:17:41 It's About Content, Not CreatorsSuccess now depends on a strong content strategy that aligns with the algorithm, similar to running modern Meta ads.00:22:41 Owning Your Top-of-Funnel ContentBrands must create their own top-of-funnel content focused on entertainment, education, and controversy to build brand awareness.00:24:57 A Tactical Breakdown for BrandsJosh asks for tangible tactics on how to create top-of-funnel content without hiring a large team.00:25:29 Where Creators Fit in the FunnelMichelle clarifies that creators are for middle and bottom-of-funnel content, while the brand must own the top.00:30:42 How to Research Content IdeasMichelle demonstrates how to research top-of-funnel content by searching relevant hashtags and analyzing what the algorithm favors.00:34:05 Using Marketing Accounts for TestingBrands can use up to four additional marketing accounts to test different content angles without risking their main brand's image.00:42:26 Top-of-Funnel KPIsThe key metrics for top-of-funnel content are what the algorithm values: view time, completion rate, comments, and shares.00:45:45 Actionable TakeawaysJosh summarizes the episode's three key takeaways: mindset shift, building creator relationships, and defining your brand's story.00:51:28 Lightning Round: Influential BookMichelle recommends "The E-Myth" for its lessons on building systems and working on the business, not just in it.00:52:16 Lightning Round: Favorite AI ToolMichelle recommends Higgsfield for its ability to test and compare different generative AI platforms for content creation.00:53:15 Lightning Round: Who to FollowMichelle advises getting outside e-commerce echo chambers and listening to experts in other areas, like Meta advertising.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"TikTok Shop": "00:00:00""Meta Ads": "00:20:56""GMV Max": "00:27:29""

En este episodio hablamos de la paternidad consciente y de cómo criar hijos plenos no se trata de buscar la perfección, sino de estar presentes con intención, amor y responsabilidad. Descubrirás por qué muchos padres viven intentando "hacerlo todo bien", cuando lo más importante es construir una relación basada en conexión, escucha y ejemplo. Una conversación para reflexionar sobre la forma en que acompañamos a nuestros hijos, cómo equilibrar la vida personal, familiar y profesional, y cómo dejar de perseguir hijos perfectos para formar seres humanos seguros, plenos y auténticos. Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/   En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

En este episodio reflexionamos sobre una parte de la paternidad de la que pocas veces se habla: la presión de querer estar presente, proveer, guiar y al mismo tiempo sostener todas las responsabilidades del negocio y la vida. Hablamos de cómo muchos padres viven entre la culpa, el cansancio y la exigencia de "poder con todo", sin detenerse a reconocer lo que también necesitan como personas. Una reflexión para mirar la paternidad con más honestidad, entender que estar presente no significa ser perfecto, y recordar que también se puede construir una vida donde la familia, el negocio y el bienestar personal tengan espacio. Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/   En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

11 years ago I gave a TEDx talk that has now had nearly 9 million views. I haven't watched it back in years, so today I'm rewatching it live, sharing what still resonates, and telling you the parts I never spoke about on that stage. WE'LL TALK ABOUT... The live experiment I opened the talk with, and the man in the audience whose reason for volunteering stopped me in my tracks. Why what's going on in your head has more impact on your results than almost anything else. The period of my life where I went from optimistic go-getter to completely self-sabotaging, and what that actually felt like. The heart palpitations, the ECG machine, and what my body was trying to tell me before I finally listened. Why I packed my bags and flew to Australia looking for an epiphany. The E-Myth funeral exercise that changed everything for me. How I programmed my mind for success, and why I still use these exact tools today. I also share the things that didn't make it into the talk. Honestly, watching this back, I want to hug that version of myself for being brave enough to get up there. Because the biggest thing standing between you and where you want to be is almost always you. And the moment you have awareness on that, everything can shift.  Let me know in the comments what landed most for you. Carrie xx

Wondering how to achieve your goals? Well, achieving goals is quite different than just setting them. So while the first step may be to set the goals you really want, then we have to prioritize our actions from high to low. What is the most important thing that I need to do in order to get there? Because generally, you can come up with a dozen or a hundred different things that you’re going to need to do to achieve your goals. But there’s probably one to three things on there that are going to be more important than the other 97. David: Hi, and welcome to the podcast. In today’s episode, co-host Jay McFarland and I will discuss how to achieve your goals. Welcome back, Jay. Jay: Hey, so glad to be here, David, and once again, I’m looking forward to this discussion. We hear people talk about goals all the time, and I know for me it’s something that I struggle with because what will happen is I’ll set those goals. I really haven’t defined how I’m going to get there, and then when I don’t achieve them, it becomes something that deflates me. So I think for a lot of people, goal setting can work against them. David: I think it can too, because I believe there is a lot of focus on goal setting, and it’s something that we do, particularly at the beginning of a new year. A lot of people focus on their new year resolutions, which are their goals. And while there’s been a lot written about goal setting, the importance of goal setting, writing things down, reviewing it regularly, having your affirmations and things like that. All of those things are certainly helpful, but they don’t actually, directly connect to the idea of how to achieve your goals. And that’s why I wanted to title this the way that I did, because setting your goals has been done to death, but how do you achieve your goals? I think it’s interesting to explore that aspect of this topic. Jay: Well, yeah. And one of the things that frustrates me is, when people talk about goal setting, they tend to assume that everybody’s the same. Oh, just follow this and you’re great. It’s like, I read The Seven Habits of Highly Successful People and what was never mentioned or considered in that was, it was also seven habits for highly organized people already. You had already achieved a level where all you had to do was put these things in place and you’re good. You can achieve your goals. Well, what about me? I wasn’t raised with systems and those kind of things, so what about me? I didn’t feel like there was any place that I could implement that. David: Yeah. And that is very common. I mean, I think everyone probably deals with that because unfortunately, when you’re writing a book that’s going to be on a shelf for a long period of time, you have to include things that are essentially timeless. And The Seven Habits of Highly Effective People, I mean, it’s such a great book. It’s a very inspirational read. But when you’ve got rules, like “Be Proactive,” that’s a big, broad rule, right? And in many cases you can be proactive, but what does that mean? It gets down to the nitty gritty. We’ve talked in the past about Michael Gerber, the author of The E-Myth. I love that book. The E-Myth, The E-Myth Revisited. I read the original copy a long, long time ago, and I just loved it, because this was all about processes. And that book talked primarily about the fact that you have to have processes. But then what are those processes, right? Because that’s the part that people like you and I need. It’s like, what are the processes? How do I do that? How do I make that happen? And so much of my career has been focused on that. How do I turn this great recommendation, “be proactive,” you know? Jay: Yeah. David: “Work on your business, not just in your business.” How do I take broad statements like that? To some extent, they become platitudes, and how do I turn that into something that is actionable? Because that is the only way you can ever achieve your goals. You have to be able to convert those great ideas into actionable tasks. Jay: Yeah, such a key point. I think for me, what I found is I have to break it down enough to where I can feel that feeling of success instead of failure. Right? So it’s got to be minute enough to where I can say, okay, I did it. I accomplished something. And it could be something very simple. But that motivates me to the next step. I find if they’re too big, then I’m setting myself up for disappointment. David: Absolutely. But I think anyone who reads any sort of self-help material or business material, if you can take what they’re giving you and then just ask yourself right away, “how do I apply this right now to my business?” Again, Seven Habits, “begin with the end in mind.” Jay: Right. David: I mean, you could find that in a fortune cookie, couldn’t you? It’s brilliant advice, but it’s like, oh, hey, yeah, that’s really great. Now, again, in fairness, because it’s an excellent book… Jay: Yes. David: And he goes into a lot of detail about some different ways that you can do that. But in some sense it has to be general. And that’s why, if you’re able to ask yourself that question, “how do I apply this right now?” It’s going to get you a lot closer to being able to achieve your goals. Because now it’s not about concepts, it’s about you: Your activities, your focus, and what your next step is. Jay: Yeah, so let’s get into a little bit more detail. I’ve asked myself, “how do I accomplish this now?” Is that a list you would write down or how would you recommend people proceed from that point? David: Well, yeah, I think what I would generally want to start with is thinking in terms of resources. What are you going to need to achieve your goals? Okay. because once I’ve written down the goal… say my goal is X amount of dollars in sales by the end of the year. My goal is to sell X number of customers by a certain date. Whatever your thing is, now you’ve got the goal. All right. Well, as I said, the goal is kind of the easy part. Now we need to think in terms of, okay, what are the resources? What are you going to need in order to be able to achieve your goal? Can I do it by myself? Am I going to have to hire additional staff? Hopefully you’re not. But you need to know upfront. Because if you don’t take the time to consider the resources that are needed, versus the resources at your disposal, then you won’t even know if you’re taking actions that are not going to allow you to get to your goal. But if you take the time to think upfront, okay, what are the resources I’m going to need? Who am I going to need? Right? It’s not just about the things. It’s also about the people. Am I going to need additional help with this? And if so, what kind of people am I going to need? There’s an excellent book called Who Not How, by Dan Sullivan and Dr. Ben Hardy. It talks about the fact that when we’re looking to get things done, a lot of times we think in terms of “how am I going to do this?” When in fact we’re often better served by saying, “who can help me with this, who can help me get this done?” And that goes back to the resources. If you have a clear idea of what you’re going to need and who you’re going to need, then it’s going to be a lot easier to achieve your goals. And then ultimately, how much am I going to need? How much am I going to need in terms of resources, in terms of money, in terms of people, in terms of time? Time is always one of those resources that you need to evaluate upfront, and if you don’t do that, you’re never going to get beyond the fortune cookie aspect of what it is we’re talking about here. Jay: Yeah, you’ve kind of brought up negative emotions with me because it reminds me, I grew up in the restaurant business. And before I became an area manager and a regional manager, I remember my area manager coming in every year and we’d have to set sales goals. And so first of all, it was a complete shot in the dark. It was based upon air. Right? Just how much do you want to increase your sales? And second of all, there was never any instruction on how you’re going to do this. And so, how do you do it as a restaurant? I’m not in control of the marketing budget because it was a chain. So what am I going to do? Nobody ever said, well, you can increase your sales by doing A, B, C, and D. They just came in and set this arbitrary goal, and at the end of the year I was beat up because I didn’t reach that goal. And I’m like, this just becomes a bludgeon that creates disappointment. David: Right, because the focus there is on the what. Jay: Yes. David: What is it that I want to accomplish? Just like we’re talking about with goals. This is the goal. Okay. The goal is established very early on. But then every day, every hour preceding that, you need to ask yourself, am I on track? And that’s going to go back to, first of all, do you have a plan in place? Because if you don’t have a plan to achieve your goals, then it’s not going to happen. But then beyond the plan, do I have the resources? Do I have them in place? Am I firing on all thrusters? Jay: Mm-hmm. David: Are we doing the things that we need to do in order to accomplish it? And then also just adapting, recognizing that, let’s say you establish your goals today, you lay out a plan today, and you’re starting on it tomorrow. Well, as soon as you start it, it’s like that old quote, I don’t know if it was Colin Powell, some military general talked about the fact that “no battle plan survives contact with the enemy.” Jay: Yes. David: And it’s the same thing with a goal in business. It’s not going to survive contact with prospects and clients. You set your goal in terms of what you want to reach, but every day you’re going to be taking actions, some of which will work and some of which will not. At which point you need to be able to discern what’s good, what’s bad, what’s working, what’s not, so that you can jettison the stuff that isn’t working, do more of the stuff that is, and ultimately achieve your goals, achieve your objectives. But too often, just like New Year resolutions, we write them down January 1st and we don’t think of them again until December when we realized we’re nowhere close, because we never had the plan in place. We never had the resources in place, and we didn’t take consistent action. Jay: Yeah, absolutely. And back to my own example, when I became an area manager, I resolved not to be that guy who put my managers in that place. And so I identified an action plan of how you can increase your sales. Starts with excellent customer service. Who are you putting on the front lines? How do you handle complaints? How do you assess your customer service? Then it went to quality of product. Are you following guidelines? Are you building the product the way that it should be? Is it consistent? So there was a checklist that they could go through and then they would see the results happen. To me, that was empowering as opposed to deflating. David: Yes. When you empower your employees with the specific steps they need to take in order to accomplish the objectives, that’s exactly what they need. Jay: Yes. David: You know, there’s a difference between lead measures and lag measures. I’m sure you’re familiar with that concept as well. Jay: Mm-hmm. David: And our goals are usually lag measures. I want to be able to get to this amount of sales. But what are the lead measures that are going to make that happen? So when you talk about customer service being a first key, and then breaking that down, what does that mean? If you’re answering a phone, how many rings do you have? Do you have to answer it within three rings or 30 rings? Because that’s going to determine the experience of the customer. You can’t control how the customer’s going to feel, but you can control what you do on the front end to at least help to impact that experience. Jay: Yeah, and we had it as much as, you know, I had a really good employee in the back of the house, but not so good with customers, not a very good communicator. So I’d never put him on that interface with customers. It doesn’t mean he couldn’t help me in other places. So being that specific about each of those goals is so important. David: Yeah, I think so too. And I believe you want to start with setting goals that you really want, that are important to you. Because if you don’t have a really solid, great feeling about it, if you don’t have that driving “why” behind it, I really want this because it’s going to allow me more freedom in terms of my time, or it’s going to allow me to spend more time with my family or do more of the things that I want. If your goals don’t motivate you, then once again, you’re going to forget about them very quickly, or the moment some sort of temptation comes up that’s designed to derail you from your focus. So the first thing is you set the goals you really want, then you prioritize them from high to low. What is the most important thing that I need to do in order to get there? Because generally, you can come up with a dozen or a hundred different things that you’re going to need to do to achieve your goals. But there’s probably one to three things on there that are going to be more important than the other 97. So prioritizing is key. After you’ve set the goals, you got to prioritize what is that list of actions, and then it’s a matter of just focusing on each one. And in a previous podcast, we were talking about declaring independence from business as usual, looking at that and saying, I’ve got to be consistent about implementation because if I’m not, there’s no way it’s going to happen. Jay: Yeah and this last one you mentioned, focusing on getting them done. This is where so many times it falls down. And where if you do have a staff, you can really destroy your credibility. Because again, back to my own experience, company rolls out a new company-wide goal. For three days they’re pounding it and watching it. On day four, and forward? You never hear about it again. That teaches everybody that we just have to stay in line for a couple of days. Then it’s going to disappear. So you’re actually working against yourself at that point. It’s something I resolve to never do. You have to have systems of follow up. You can’t just say, “oh, we’ll follow up.” Have dates, have benchmarks, have things that are built in to help you track where you’re at at all times. David: Right, and just because they stopped talking to you about it after day four doesn’t mean they’re not going to hold you accountable for it. Jay: True. David: They’re still going to hold you accountable for it 362 days later, right? Jay: Mm-hmm. David: They’re going to say, “Hey, we talked about this. Why didn’t you hit it?” It’s like, “oh, are we still doing that? I forgot about that. That was, that was a long time ago.” Jay: Yeah. Absolutely. Again, I love this discussion, David, how can people find out more? David: You can go to TopSecrets.com/call to schedule a call with myself or my team. We love having conversations like this with smart, focused, bright business people who are not just interested, but committed to achieve your goals and get to the next level in your business. If you’re just interested, it’s like, “oh, it’s kind of cool. It’s kind of interesting, maybe.” No, forget it. Because that’s not going to get you there. But if you’re serious, if you listen to these podcasts, particularly if you’ve been listening for a long time, if you haven’t scheduled a call yet, do it today. Now’s the time to do it. TopSecrets.com/call. We’ll have a conversation. You’ll love it or you won’t love it. If we’re five minutes in and you say, this isn’t going anywhere. Perfectly fine with that. It hasn’t happened so far, but it could. So you don’t have to feel like you’re locked into anything. If the call does not have value for you, then we’ll drop it. But if you’re open to the idea that there are better ways of doing things that will allow you to achieve your goals and generate more sales in less time, then schedule a call. Jay: Yeah, set a goal to call right now and then follow up on your goal. David: Execute, right? Jay: That’s right. Thanks David. David: Thank you, Jay. Are You Ready to Achieve Your Goals? If so, check out the five primary ways we help promotional product distributors grow: Just Getting Started? If you (or someone on your team) is just getting started in promotional products sales, learn how we can help. Need Clients Now? If you're already grounded in the essentials of promotional product sales and just need to get clients now, click here. Want EQP/Preferential Pricing? Are you an established industry veteran doing a significant volume of sales? If so, click here to get End Quantity Pricing from many of the top supplier lines in the promo industry. Time to Hire Salespeople? If you want to hire others to grow your promo sales, click here. Ready to Dominate Your Market? If you're serious about creating top-of-mind-awareness with the very best prospects in your market, schedule a one-on-one Strategy Session here.

En este episodio hablamos del flujo de efectivo como una herramienta clave para tomar mejores decisiones dentro del negocio. Descubrirás por qué no basta con vender más o revisar el saldo de la cuenta, sino entender cuándo entra el dinero, cuándo sale y cómo anticiparte a los momentos de presión financiera. Una conversación para dejar de manejar tus finanzas "a ciegas" y empezar a usar tu flujo de efectivo como un GPS que te muestra hacia dónde va tu empresa y qué ajustes necesitas hacer para avanzar con más claridad. Agenda ahora mismo y toma acción inmediata en el crecimiento de tu empresa! Esta evaluación te hará saber si eres candidato para nuestra membresía, la cual te ayudara a implementar todas nuestras herramientas probadas en tiempo record de la mano de un coach certificado. Si tienes más de 10 colaboradores en tu empresa...¡Aprovecha esta extraordinaria oportunidad! AGENDA AQUÍ    Descarga GRATIS en nuestra página web el libro "Estimado Emprendedor", una guía empresarial y espiritual / alta consciencia para lograr ser un emprendedor dueño de pequeña y mediana empresa exitoso y pleno: https://helpimentoring.com/ Si te está gustando el podcast te pido tu apoyo para suscribirte y dejar un buen review de (5 estrellitas), servirían mucho para que más emprendedores dueños de pequeñas/medianas empresas como tú puedan tener acceso. Sígueme en redes sociales para que me hagas tus comentarios sobre los episodios ¿qué te gustó?, ¿qué no te gustó?, ¿qué te llamó la atención?, para seguir ayudándote y seguir mejorando el podcast. INSTAGRAM: https://www.instagram.com/helpimentoring.com   FACEBOOK: https://www.facebook.com/helpimentoring   Aprovecha toda la ayuda que podemos darte en helpi Mentoring: 1. Con nuestros Master Class virtuales gratis. Por este medio y en Facebook podrás enterarte de los temas, días y horas. Hacemos 4 Master Class al mes. 2. Con nuestros Facebook Live gratis de Lunes a Jueves. https://www.facebook.com/helpimentoring 3. Con nuestro blog que publicamos en nuestra página de Internet: https://helpimentoring.com/blog/   En todos los formatos mencionados anteriormente compartimos herramientas exclusivas de nuestro programa que incluye muchas de las mejores herramientas y metodologías especializadas en pequeñas/medianas empresas a nivel mundial como EMyth (de Michael E. Gerber), Pumpkin Plan (de Mike Michalowicz), Profit First de Mike Michalowicz), Duct Tape Marketing (de Jhon Hantsch), etc. de diferentes áreas (operaciones, finanzas, Capital Humano, Marketing, Ventas, etc.). Mantente positivo y busca ayuda.

Most healthcare business owners are incredible clinicians… But completely overwhelmed when it comes to actually running a business. In this episode of the AI Doctor Podcast, Dr. Mark Allen sits down with Nathan Shields, founder of Private Practice Owners Club, to unpack the hard lessons, mindset shifts, and business systems that transformed Nathan from a burned-out clinic owner into a successful entrepreneur who sold his practice for 3x the national average. Nathan shares the painful reality of early ownership:4AM charting sessions, endless patient care, burnout, leadership struggles, and the moment he realized clinical excellence alone would never create freedom. This conversation dives deep into:✔ Why most healthcare professionals struggle with business✔ The mindset shifts required to become a true owner✔ How coaching and systems transformed Nathan's clinic✔ The biggest mistakes owners make when trying to grow✔ Why implementation—not information—is the real separator✔ How AI is beginning to reshape healthcare operations✔ What successful practice owners do differently Whether you're a PT, OT, speech therapist, mental health provider, or healthcare entrepreneur, this episode is packed with practical insights on leadership, systems, profitability, delegation, and scaling without burning out.

In this special group panel episode of the Ecomm Breakthrough Podcast, host Josh Hadley and fellow podcasters interview Michael E. Gerber, author of "The E-Myth." Gerber shares his foundational principles for business growth, emphasizing the need for entrepreneurs to work on their business, not just in it. He introduces his "eightfold path" for evolving a company from one person to an enterprise, and stresses the importance of developing elite talent and adopting a transformative mindset and "soul set" to build a successful, scalable organization.Chapters:Introduction and Setting the Stage (00:00:00)Host introduces the episode, panel, and Michael E. Gerber, setting up the discussion on business ownership myths.The Myth of Doing It All Yourself (00:01:09)Discussion on the misconception that business owners can do everything themselves and the dangers of being the business's core.If Your Business Depends on You, You Have a Job (00:01:42)Gerber explains his famous quote about business dependency and the need for transformation in business thinking.People Development and Its True Meaning (00:02:28)Explores the concept of people development and its foundational role in business growth.The Eightfold Path to Business Evolution (00:03:17)Introduction to the Eightfold Path: dream, vision, purpose, mission, job, practice, business, enterprise.The Dreaming Room and the Importance of Dream Discovery (00:03:48)Gerber describes the Dreaming Room program and the necessity of discovering your dream before vision and purpose.Gerber's Personal Dream, Vision, and Mission (00:05:00)Shares his original dream and mission from 1977 to transform small business worldwide.Scaling a Business and People Development Advice (00:06:52)Advice on finding and hiring top talent as you scale from a company of one to an enterprise.The Navy SEALs Analogy for Talent Development (00:07:44)Compares elite business team development to the rigorous selection and training of Navy SEALs.OldCo vs. NewCo: Building the Future Organization (00:09:07)Explains the concept of OldCo (legacy) and NewCo (future), and the need to focus on building NewCo.Mindset and Soul Set for Business Owners (00:11:08)Emphasizes the importance of both mindset and “soul set” before committing to transformative business changes.Closing Remarks and Thanks (00:11:51)Panelists thank Michael E. Gerber and conclude the episode.Links and Mentions:Tools and Concepts"The Eightfold Path": "00:03:48""The Dreaming Room": "00:04:56"Books"The E-Myth": "00:00:00""Beyond the E-Myth: The Evolution of an Enterprise from a Company of One to a Company of 1000": "00:03:19"Notable Quotes"If your business depends on you, you don't own a business; you have a job, and it's the worst job in the world because you're working for a lunatic.": "00:01:09"Transcript:Josh 00:00:00  Welcome to the Econ Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Howard Tye, and Stephen Pope. Today is a special episode where I have joined a group panel of other podcasters that are interviewing Michael E Gerber, the author of the E myth. This is a foundational book that many of you have probably read. And now we get his decades of wisdom and we get to ask him questions. I know you're going to enjoy this podcast episode, so sit back, enjoy and enjoy this episode with Michael E Gerber, the author of the E myth. You know, Michael, I'm amazed with the book that you you wrote e myth. And because it is a timeless principles that are going to impact generations to come. And I look forward to my children and my grandchildren being able to read those principles. As an e-commerce business owner and as I speak with other e-commerce business owners, there's kind of this myth, that people believe that they could do it all on their own.Josh 00:01:09  Right. And they what they do is they build a team of a lot of VA's that are surrounding themselves, but they are still the core function of the business. There's a quote from your book that I want to read real quick and get your take on it. If your business depends on you, you don't own a business. You have a job. And it's the worst job in the world because you're working for a lunatic. So, Michael, can you provide some additional insight as to if you are still working in the business, why you don't actually own a business?Michael 00:01:42  Well, you have to understand that, oftentimes my statements are stronger than they need to be. Oftentimes, as well, they're not strong enough, but I understand. Take that quote working for a lunatic and you might change it to be working for an idiot. And it's that idiot that I attempt to transform. And the only way in the world that idiot is going to be transformed is if he or she doesn't persist. Being that idiot in the way they think about who they are, why they do what they do, what they're there to create, and how it's going to be created if in fact, they grow beyond their idiot hood.Michael 00:02:28  So it's a master, master, master position to take charge. In short, to strenuously understand that while you're not in a people development business. In short, that's not the intent you are. You get what I mean by that. While you're not in a people development business, you actually are. Everyone is. But the question then becomes what is people development? And how does one approach people development at the very outset? And that is in the positioning of who you are and what you do. So the most critical process in what I describe, how many of you have read beyond the email?Josh 00:03:17  Yes, I've read it.Michael 00:03:19  Well congratulations Josh folks. I picked the book up. It's beyond the myth, the evolution of an enterprise from a company of one to a company of 1000. And at the heart of that book is what I describe as the Eightfold Path. The Eightfold Path is crucial to the process of becoming who you intend to be. Let me describe the eight steps in the Eightfold Path.Michael 00:03:48  I have a dream. I have a vision. I have a purpose. I have a mission. I have a job, I have a practice. I have a business. I have an enterprise, a dream, a vision, the purpose, the mission, the job, the practice, the business, the enterprise. The Eightfold path is the process for growing a company of one to a company of 1000. It is the process of maturing from doing it yourself, doing it, doing it, doing it, doing it to create an enterprise that does it in great measure with a great number of individuals who are in fact, instilled in the process of understanding and appreciating what a dream is, what a vision is, what a purpose is, what a mission is. How many of you are familiar with the Dreaming Room? So the Dreaming Room is a program that I developed to take one through the first four steps to discover your dream, your vision, your purpose, your vision. If you fail to discover your dream.Michael 00:05:00  I'm saying you'll never discover your vision. If you fail to discover your dream, I say go to never discover your purpose. And you follow me and follow me. First this, then that, then that, then that. So there's a process, a mad process through which you grow in maturity, you grow in eloquence. You grow in ability to literally become the one you can't even imagine becoming. At the very outset of this process, my dream way back then, in 1977. Wow, that's a long time ago. My dream was to transform the state of small business worldwi...

Most people are chasing new income streams while completely ignoring the one skill that impacts all of them- communication. In this episode, I sit down with Len Ward of Commexus to break down why the way you communicate is either opening doors or quietly closing them. We get into what actually makes someone persuasive, how small tweaks in your messaging can drastically change your results, and why so many smart, capable people struggle financially simply because they can't clearly express value. Len shares practical insights you can use immediately, whether you're selling, negotiating, creating content, or just trying to stand out in a noisy world.   What you'll learn: Why communication is the highest ROI skill you're probably neglecting  How to make people actually listen when you speak  The biggest mistakes killing your influence (and income)  Simple ways to become more clear, persuasive, and memorable  If you're serious about building income streams, this episode will challenge you to stop chasing more and start saying what you already have better.   Find Len Ward at- Website: www.Commexis.com  LinkedIn: https://www.linkedin.com/in/lenward/  Twitter: https://x.com/lenwardnj    Things mentioned in the show: ChatGPT Pulse- From OpenAI… Pulse is a new experience where ChatGPT proactively does research to deliver personalized updates based on your chats, feedback, and connected apps like your calendar. You can curate what ChatGPT researches by letting it know what's useful and what isn't. The research appears in Pulse as topical visual cards you can scan quickly or open for more detail, so each day starts with a new, focused set of updates. This is the first step toward a more useful ChatGPT that proactively brings you what you need, helping you make more progress so you can get back to your life. We'll learn and improve from early use before rolling it out to Plus, with the goal of making it available to everyone. E-Myth by Michael Gerber. (This book has a permanent place on my biz bookshelf.) https://amzn.to/4cCsVV0  Simple Numbers by Greg Crabtree https://amzn.to/4sFE5OR  Good to Great by Jim Collins https://amzn.to/4mEpQsg    --- Click here to change your life- http://eepurl.com/gy5T3T   Hit me up for a one-on-one brainstorming session- https://militaryimagesproject.com/products/brainstorming-session-1-hour    Check out my Linktree for different ways to rock your world! https://linktr.ee/ruggeddad    Check out the sweet Hyper X mic I'm using. https://amzn.to/41AF4px    Check out my best-selling books: Rapid Skill Development 101- https://amzn.to/3J0oDJ0 Streams of Income with Ryan Reger- https://amzn.to/3SDhDHg Strangest Secret Challenge- https://amzn.to/3xiJmVO This page contains affiliate links. This means that if you click a link and buy one of the products on this page, I may receive a commission (at no extra cost to you!) This doesn't affect our opinions or our reviews. Everything we do is to benefit you as the reader, so all of our reviews are as honest and unbiased as possible. #passiveincome #sidehustle #cryptocurrency #richlife

In today's episode, we'll dive into a fascinating twist on the e-commerce journey — what happens when you buy back the very brand you once sold. Ben will share the lessons, emotions, and strategic insights behind exiting — and then re-entering — your own business. Highlight Bullets> Here's a glimpse of what you would learn…. Ben Leonard's entrepreneurial journey with Beast Gear, from initial investment to seven-figure exit.Challenges faced after selling Beast Gear to Thrasio, including mismanagement and loss of brand identity.Importance of effective inventory management and the consequences of overleveraging.The significance of building a genuine consumer brand beyond basic Amazon tactics.The role of intellectual property protection and the impact of neglecting it.Insights on the operational difficulties during the COVID-19 pandemic and its effects on e-commerce.Strategies for diversifying sales channels and avoiding dependency on a single platform.The importance of quality in products and overall business operations.Marketing strategies for brand awareness, including the use of influencers and social media.Lessons learned from reacquiring and reviving a brand in a competitive market.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with entrepreneur Ben Leonard, who built Beast Gear into a seven-figure brand before selling it to aggregator Thrasio. Then buying it back after mismanagement caused revenue to collapse. Ben reveals how Thrasio abandoned the brand-building strategies that drove Beast Gear's success, mishandled inventory, and neglected intellectual property protection. He shares lessons on diversifying beyond Amazon, maintaining product quality, and building genuine customer communities. Ben also discusses his new dad-focused baby carrier brand, Tuco, and offers actionable advice on scaling e-commerce businesses sustainably.Here are the 3 action items that Josh identified from this episode:Build a brand, not just an Amazon listing Engage customers off-Amazon (TikTok, email, events) and create a loyal community—not just traffic.Treat inventory like risk, not just growth Forecast per SKU, avoid over-ordering, and ensure sell-through within ~6 months to prevent cash flow disasters.Diversify early and protect your moat Expand beyond Amazon (Shopify + social channels) and actively enforce IP to protect your brand from copycats.Timestamps:00:00:34 Introduction to the EpisodeThe host introduces the guest, Ben Leonard, and the topic: buying back his brand after selling it to an aggregator.00:02:14 The Brand's Decline Under New OwnershipBen confirms his brand crashed after he sold it to the aggregator Thrasio due to mismanagement and operational failures.00:05:41 The "Magic" Thrasio IgnoredBen explains his original success came from building a true brand with customer relationships, which the new owners dismantled.00:09:27 The Financial FalloutBen reveals the brand's revenue plummeted from $6 million to about half a million dollars under Thrasio's ownership.00:13:13 Three Key Mistakes by the AggregatorThe host summarizes Thrasio's critical errors: inventory mismanagement, ignoring off-Amazon branding, and failing to protect intellectual property.00:19:51 Why You Must Diversify Beyond AmazonBen stresses the need for Amazon sellers to act like real brands and diversify channels to build a sustainable business.00:22:23 The Revival Playbook for Beast GearBen outlines his bootstrapped strategy to revive the brand, focusing on TikTok Shop and rebuilding community goodwill on a budget.00:27:08 Launching a New Brand: TucoThe conversation shifts to Ben's new venture, Tuco, a baby carrier startup designed specifically for dads.00:32:22 When to Implement Brand Awareness StrategiesBen and Josh discuss when a brand should start investing in top-of-funnel marketing and diversifying beyond its primary channel.00:37:40 Three Actionable Takeaways for Brand OwnersThe host summarizes key lessons: diversify with solid processes, avoid inventory leverage, and work with creators for brand awareness.00:42:13 Ben's Final Three QuestionsBen shares his most influential book (The E-Myth), favorite AI tool (Claude), and an e-commerce professional to follow.00:45:51 How to Connect with BenBen shares the best places for listeners to find him online, primarily LinkedIn and his personal email address.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Shopify": "00:03:03""Amazon": "00:03:03""TikTok": "00:09:54""YouTube": "00:19:51""TikTok Shop": "00:23:10""Meta Ads": "00:24:07""WordPress": "00:35:58""Email Marketing": "00:36:33""Claude (AI Tool)": "00:43:03""LinkedIn": "00:45:09""Ecomm Breakthrough Website": "00:46:24"Books"Quit Stalling and Build Your Own Brand by Ben Leonard": "00:01:01""Building a StoryBrand by Donald Miller": "00:21:31""The E-Myth Revisited by Michael Gerber": "00:42:25"Videos"Brand Rescue Mission": "00:08:17""Escaping the Amazon Goldfish Bowl": "00:19:51"Podcasts"Operators Podcast": "00:09:54"Other Mentions"Forbes": "00:01:01""Peregrine Commerce": "00:25:41""Sean Cowie": "00:44:09"Episode Sponsor:This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If ...

Welcome to a pivotal solo episode of Build a Better Agency! This week, host Speaker B takes listeners on an honest and insightful journey through the real work of agency leadership, exploring the mental and emotional shifts required to move from talented employee or manager to confident agency owner. Drawing on more than 25 years of experience and candid stories from agency owners nationwide, Speaker B unpacks the identity shift every leader must make—from seeking permission and sticking to their craft, to taking full, radical responsibility for the outcome of their business. You'll hear powerful confessions from new owners as they share those "aha" moments when the weight of ownership finally hit home, from financial scares to difficult personnel decisions. This episode tackles three essential lenses that shape the growth of agency leaders: developing a growth mindset (inspired by Carol Dweck), evolving from technician to true entrepreneur (with a nod to Michael Gerber's E-Myth), and embracing an ownership mentality as described by Carrie Siggins' "Ownership Mindset." Speaker B provides actionable advice on shifting beliefs that hold leaders back, such as hesitancy around finances, reluctance to delegate, and resistance to uncomfortable decisions. Whether you're a new or soon-to-be owner, an emerging leader, or a veteran still wrestling with self-doubt, this episode is packed with practical steps, introspective challenges, and resources to help you own your power and build an agency you're truly proud of. Don't miss this empowering discussion. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Understand why the identity shift from employee to owner is the hardest part of the transition Learn the three critical lenses for developing an ownership mindset: growth mindset, role clarity, and responsibility ownership Discover the common triggers that make ownership feel real for most agency leaders Recognize why true leaders act like owners long before they own equity in the business Understand the difference between collaboration and abdication in leadership decisions Learn how to move from execution-focused to strategy-focused thinking as an owner Gain insights from real owner confessions about pivotal moments of realization Understand why financial literacy becomes critical when you truly own the outcomes Discover how accepting responsibility also grants you permission to change what's broken

#321 Join us as we explore how fitness entrepreneurs can avoid bottlenecks, build thriving community-based businesses, and leverage AI for efficiency. This episode offers actionable strategies, mindset shifts, and real-world stories to help you grow sustainably and confidently. Key Topics: The entrepreneur's journey from technician to business owner, and the common pitfalls The importance of defining your end goal early to guide decision-making Building a community that sustains business during crises like COVID-19 Using the E-Myth framework to decentralize programming and operations Practical AI tools for automating administrative and foundational tasks Developing systems for client communication, staff meetings, and delegation Overcoming burnout by prioritizing personal margin and strategic growth The significance of systems over hype in creating scalable, repeatable processes Mindset shifts: patience, pacing, and the long-term view on growth Resources & Links: The E-Myth by Michael E. Gerber Claude AI Rick Rubin: The Creative Act The Founders Podcast Connect with Will Matthiessen: Website will@ridgemont.ai Additional Notes: Focus on systems and community to build resilience Automate low-value tasks with AI to reclaim your time Prioritize clarity in communication and boundaries to prevent burnout Always start with the end in mind—clarity guides effective decisions Emphasize patience and long-term strategy over quick wins