Podcasts about deiss

Digital marketing veteran Ryan Deiss built his first online business in 1999 - when Google was still a university research project. Today, after generating $200 million in revenue across multiple companies, he sees a fundamental shift in how customers buy. "The marketing funnel isn't just broken - it's dead," Deiss tells host Mark Drager. "Modern buyers don't follow a linear path. They bounce between channels, research extensively, and make decisions based on relationships, not just targeting." In this episode, Deiss breaks down why established marketing practices fail in 2024's fragmented digital landscape. He explains how successful companies now focus on clear problem statements over hyper-targeting, why perfect attribution tracking misleads marketers, and how businesses build customer relationships without aggressive follow-up. Key Episode Insights: Why broad messaging often outperforms micro-targeted ads How to write high-converting ads using simple problem statements Practical email strategies that maintain relationships without burning goodwill Listen to discover how leading companies adapt their marketing for today's reality - and why methods that worked even three years ago might be hurting your results now. Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe  

Dans cet épisode de Genève Internationale, nous accueillons Joseph Deiss, économiste et ancien président de la Confédération suisse, pour parler de son dernier livre « Ruptures Plaidoyer pour une dynamique de la paix », récemment paru aux éditions Slatkine. Dans cet ouvrage, Joseph Deiss explore le concept de "rupture" et les phénomènes qui ont marqué l'évolution de l'humanité depuis le XVIIIe siècle, notamment les avancées démographiques, scientifiques, et industrielles, ainsi que les premiers signes de la crise écologique. Alors que l'humanité semble avoir atteint un niveau de bien-être et de technologie sans précédent, il s'interroge sur le risque d'une rupture descendante, avec des enjeux tels que les migrations, la crise climatique, et la montée des nationalismes. Face à ces défis, Joseph Deiss appelle à une mobilisation pour la paix et la solidarité, et à retrouver l'espoir pour l'avenir de l'humanité. Ne manquez pas cet entretien avec cet ancien conseiller fédéral et président de la Confédération suisse.    

“Dance Talk” ® with Joanne special guests, Michelle Loucadoux and Kristen Deiss- co-founders of Danscend In this episode of  “Dance Talk” ® with Joanne Carey,  join host Joanne Carey as she chats with Special Guests, Michelle Loucadoux and Kristen Deiss  co-founders of Danscend, two women who are trail blazers when it comes to the care of dancers' mental health. Listen in as these three ladies discuss the importance of mental health within the dance world. Michelle & Kristin, each share their personal backgrounds in dance and education, how they met, and then came together to create their organization, Danscend that offers courses, workshop and support for the dance community. You'll hear a discussion about the challenges faced by dancers; the negative self-talk, perfectionism, and body image issues. They also discuss the impact of the Covid-19 pandemic on dancers' mental health and the importance of community support. The conversation explores the importance of community, the struggles of advanced dancers, the impact of fear on the mind-body connection, tools for mental wellness, prioritizing self-care, and the power of validation and community. In Danscend, Deiss and Loucadoux have created a resource that they wish was available when they were beginning their dance careers, a resource that will benefit not only their students but also the dance industry as a whole. Michelle Loucadoux and Kristen Deiss are the co-founders of Danscend, a mental health organization focused on the well-being of dancers. They started Danscend in response to the mental health struggles they observed in the dance community, particularly during the pandemic. Michelle has a background in ballet and musical theater, while Kristen started as a ballet dancer but shifted to teaching and higher education. They both have a passion for education and saw a need for mental health resources tailored to dancers. Danscend offers courses, resources, and workshops for dancers and dance teachers, with a focus on creating a supportive and inclusive environment. Dancers face challenges such as negative self-talk, perfectionism, and body image issues. The pandemic exacerbated feelings of isolation and stress. It is important for dancers to prioritize self-care and seek support from their community. Tools for dancers include reflection, journaling, and validating feelings. Interested in the resources Danscend has to offer? Try it for 1 month free. Just enter the code freemonth24 at checkout. ⁠https://danscend.teachable.com/p/about-us⁠ Follow on Instagram @danscendoffical Follow Joanne Carey on Instagram @westfieldschoolofdance And follow  “Dance Talk” ® with Joanne Carey wherever you listen to your podcasts. Tune in. Follow. Like us. And Share. Please leave us review about our podcast!  “Dance Talk” ® with Joanne Carey "Where the Dance World Connects, the Conversations Inspire, and Where We Are Keeping Them Real."

Er hat praktisch die ganze Welt bereist, seine letzte grössere Reise war jedoch in der Schweiz. Der ehemalige Freiburger Bundesrat Joseph Deiss hat die vier geografischen Eckpunkte erwandert und darüber ein Buch geschrieben. Unser Sonntagsgast spricht über seine Erlebnisse. Weiter in der Sendung: * Über 30'000 Besucherinnen und Besucher sind in den vergangenen fünf Tagen ans Zermatt Unplugged gereist. Zu hören gab es in der Walliser Gemeinde über 145 Konzerte auf 17 Bühnen. * Die Berner Young Boys spielen zuhause gegen den FC Luzern.

In this episode of Hustle and Flowchart, Joe Fier engages in a thought-provoking conversation with entrepreneur and marketer Ryan Deiss. The focus of their discussion is on the pivotal importance of mapping out the customer journey and implementing scalable operating systems for business growth. Importance of Business Process Maps and Value Engines: Ryan Deiss advises entrepreneurs to involve their teams in the process of creating critical business process maps or value engines. He emphasizes the need to simplify the process into selling and serving customers as the fundamental aspects of creating value in a business. Prioritizing Customer Acquisition Strategy: Identifying the primary way of acquiring customers and prioritizing it in the growth strategy is vital. Deiss suggests using post-it notes to visualize the customer acquisition process and applying a similar approach to serving customers, with the last step being asking for referrals or testimonials. Transitioning to a Scalable Operating System: The discussion highlights the challenges of transitioning from a U operating system to a more scalable operating system as the business grows. Deiss emphasizes the mental, structural, and team changes involved in this transition, including the development of standard operating procedures (SOPs). Preventing Burnout and Making Business Enjoyable: The conversation pivots to preventing burnout and making business more enjoyable as it scales, along with the potential pitfalls of the "founder's curse." Deiss emphasizes the importance of understanding the difference between growth and scale and the mission to eradicate founder burnout and entrepreneurial imposter syndrome. Conclusion: The episode concludes with a wrap-up of the insightful discussion, highlighting the key takeaways on creating scalable operating systems, mapping out the customer journey, and preventing burnout in entrepreneurial endeavors. The conversation encourages entrepreneurs to prioritize value creation, implement scalable operating systems, and focus on their long-term business sustainability. Two Other Episodes You Should Check Out Breaking Free from Entrepreneurial Burnout: How Virtual Assistants Transformed A Business with Jen Lehner How to Create Impact at Scale: Using Webinars & Podcasts to Build Authentic Connections with Casey Zeman Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra Connect with Ryan Deiss on LinkedIn or X (Twitter) Check out Scalable for some Free Tools and Resources Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Pour les enfants, d'abord, j'aimerais vous reparler d'une collection vraiment top, Histoires farfelues d'orthographe, ça se décline par âges, c'est à la fois ludique et pédagogique, très joliment illustré par Véronique Deiss et Marianne Barcilon, les textes tout rigolos étant dus à Elodie Fondacci.

Jean Michel Deiss est un vigneron alsacien qui cherche à exprimer le terroir dans ses vins. Il pratique la complantation, c'est-à-dire qu'il mélange plusieurs cépages sur une même parcelle, pour créer des vins complexes et harmonieux. Il s'oppose à la culture des arômes et des vins de cépage, qu'il juge trop standardisés et peu respectueux du vivant. Il est le gérant du Domaine Marcel Deiss, qui porte le nom de son grand-père, à Bergheim.Bonne écouteBuvons modérément, buvons libre et buvons AlsaceS'gilt Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Mikaela Spruill studies juries and the legal system's role in sustaining social inequalities. She's a postdoctoral fellow in criminal justice with SPARQ at Stanford University. In our conversation, Mikaela shares the benefits and drawbacks of juries in the courtroom, how scientists study jury decision-making, and how jurors apply very specific legal standards to interpreting the facts of a case. Things that come up in this episodeA very brief history of juries (Alschuler & Deiss, 1994; Carey, 1994; Massachusetts Office of Jury Commissioner)A summary of early research in jury decision-making (Devine et al., 2001) and the University of Chicago Jury Project (Broeder, 1959; Cornwell, 2010)The quick clip in the intro (“I'm just saying a coincidence is possible”) is from the 1957 film, 12 Angry Men.A summary of research on jury decision-making (Spruill & Hans, in press)How jurors apply the “objectively reasonable” standard to interpreting the facts of a case (Spruill & Lewis, 2022; 2023)For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

How can you build a company, or multiple companies, that actually scales without completely burning out and having no free time? One of Ryan's mentors Ryan Deiss, the founder of Digital Marketer, has done exactly that.   Deiss has a portfolio of companies that he manages and his digital marketing expertise is part of the whole reason Ryan ended up moving to Austin, Texas!   His new book Get Scalable is all about how to develop the systems and processes that your business will need to grow, without you.   No matter where you are at in your entrepreneurial journey, the actionable strategies that Deiss shares in this podcast will help you create more wealth and freedom, to build businesses that don't just rely solely on your constant input.   To join us at the next CapCon visit:   http://www.Capitalism.com/CapCon   To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:   http://www.Capitalism.com/Million   Timestamps   (0:00) - Ryan Moran Introduces Ryan Deiss   (2:35) - Interview With Ryan Deiss Begins   (2:55) - Getting Started As A Marketer At 19 Years Old   (7:30) - The Best Business Tactics During A Recession   (14:00) - Moving From Consumer Business To B2B   (17:10) - Financial Engineering For Business Growth Explained   (19:55) - Why Businesses Fail   (22:50) - How Deiss Scales Businesses With Systems   (26:50) - How Businesses Get Distracted From Growth   (30:20) - What To Do When You Are Dependent On 1 Sales Platform   (40:10) - Moving From CEO To Owner   (48:20) - Managing Employees And Nurturing Talent   (54:10) - Defining What You Want Your Business To Be   (57:50) - Ryan Deiss' New Book For Scaling With Systems And Processes   (1:01:10) - Ryan Outro - Takeaways And Conclusions

We are so happy to welcome back our friends from Danscend, Kristin Deiss and Michelle Loucadoux!  We get some life updates and delve back into mental health wellness for both the student and for our teachers.Danscend's mission is to bring mental wellness to the forefront of dance training by providing a space for education, application, and community to dancers, educators, and professionals. Danscend resources are thoroughly researched, vetted by mental health professionals, and created from peer-reviewed scientific studies.We are happy to bring you a Mind, Body and Soul episode with some of the best in the business.  Enjoy or chat with Kristin and Michelle.Thank you for listening Jam Fam! Make sure you follow us across social media and don't forget to like and subscribe anywhere you listen to your favorite podcasts!Facebook: JAM Joe and Michelle's Dance PodcastInstagram: jam_dance_podcastTwitter: @jamdancepodcastEmail: jamdancepodcast@gmail.com

If you want your talent and brilliance to be recognized, SPEAK UP! Take it from Bret Ridgway, author of The Spotlight on Speaking Newsletter. Bret is an evangelist for the many benefits that accrue to owners and entrepreneurs who take to the podium. Among the clients he has worked with are Ryan Deiss, Alex Mandossian, Joe Polish, and Wendy Lipton-Dibner. During his 25-plus-year career, Bret has witnessed a couple of thousand speakers. He knows what works and what doesn't. You needn't have the oratory skills of Tim Cook, Richard Branson, or Ginni Rometty to be the type of speaker who wins over customers, employees, and shareholders. All it takes, Bret tells host and award-winning journalist Dean Rotbart, is a genuine passion for sharing your message with the world and being your authentic self.  Then brace yourself for a standing ovation. Photo: Bret Ridgway, The Spotlight on Speaking Newsletter Posted: July 31, 2023 Monday Morning Run Time: 41:28 Episode: 12.07

Is the cost of care always the elephant in the examination room, or is that an unfounded assumption? In this episode of Clinician's Brief Partner Podcast, host Dr. Beth Molleson sits down with Dr. Tracey Deiss to discuss new survey results that shed light on the factors influencing veterinary recommendations and the driving forces behind pet owner treatment decisions. Dr. Deiss also shares how using the PAWs acronym can help leave ‘assumption bias' at the door the next time you create a treatment plan.Resource:For more information on pet owners' willingness to pay and to download the 2023 Convenia Pricing Calculator, visit CalculateConvenia.comContact us:Podcast@briefmedia.comWhere to find us:Cliniciansbrief.com/podcastsFacebook.com/clinciansbriefTwitter: @cliniciansbriefInstagram: @clinicians.briefThe Team:Beth Molleson, DVM - HostSarah Pate - Producer & Project Manager, Marketing ServicesRandall Stupka - Podcast Production & Sound Editing

Gastgeberin Fabienne Gyr begrüsst alt Bundesrat Joseph Deiss im Aquatis in Lausanne VD. Nebst drei spannenden Runden Differenzler schwärmt der ehemalige Magistrat über seine grosse Wanderlust. Sanfte Klänge verspricht die Zürcher Songwriterin Lily Claire, die mit ihren Chansons für Gänsehaut sorgt. Der ehemalige Nationalrat und eidgenössische Preisüberwacher Joseph Deiss amtete von März 1999 bis Juli 2006 als Bundesrat. In den ersten drei Jahren stand er dem Aussendepartement vor, 2003 wechselte der Freiburger ins Volkswirtschaftsdepartement. Ein Jahr darauf präsidierte er den Bundesrat. Sein grösster Erfolg als Aussenminister war der Beitritt der Schweiz zur UNO. Im Juni 2010 wurde Deiss schliesslich zum Präsidenten der UNO-Generalversammlung gewählt. Politik war gestern, heute frönt er seiner grössten Leidenschaft und wandert fürs Leben gern. So erzählt er Gastgeberin Fabienne Gyr von seiner bisher erlebnisreichsten Wanderung von Fribourg nach Canterbury in England, die er auch in einem Buch festgehalten hat. Und natürlich soll auch das Jassen nicht zu kurz kommen. Der alt Bundesrat stellt sich der starken Konkurrenz. Wer weiss, vielleicht reicht es am Schluss sogar zum Jasskönig. Freuen darf sich die Jass-Schweiz auch über die Newcomerin Lily Claire. Französische Musik aus Zürich, die klingt, als wäre sie in Frankreich geboren. Die sanften Töne ihrer Indie-Chansons erzählen von Kindheitserinnerungen, von Leichtigkeit und dem Gefühl von Ferien in der Bretagne.

DIMANCHE 04 SEPTEMBRE 2022 Mathieu Deiss - Domaine Marcel Deiss  Tout commence en 1947 lorsque la famille Deiss décide de créer son domaine à Bergheim dans le secteur des grands crus d'Alsace. Après plusieurs expériences au sein de propriétés viticoles à Bordeaux, aux Etats-Unis et en Australie, Mathieu rejoint l'affaire familiale en 2007 et en est aujourd'hui entièrement responsable, épaulé par son père Jean-Michel. Depuis toujours, Mathieu place l'environnement au cœur de ses préoccupations en exploitant ses parcelles de vignes en agriculture biologique et biodynamie. L'ensemble des travaux à la vigne et dans le chai sont réalisés de la manière la plus naturelle possible. Sa philosophie est de proposer à ses clients des vins représentatifs du terroir plutôt que du cépage. Révolutionnaire dans l'âme, Mathieu est l'un des premiers à produire des vins issus de la complantation pouvant contenir jusqu'à 13 cépages alsaciens sur une même parcelle.     Marina Giuberti - Divvino  Brésilienne avec des origines italiennes, Marina a toujours été passionnée par l'art de la table et des bons vins. Elle arrive en Europe en 2006 pour suivre un Master Food & Wine dans le Piémont puis un BTS Sommellerie. C'est en 2013 qu'elle créé Divvino, sa première cave à vin dans le 11ème arrondissement de Paris. Victime de son succès, Marina ouvre rapidement une seconde cave puis lance le site de vente en ligne divvino.com. L'objectif de Marina est de proposer, dans un cadre familial, une réelle expérience autour des vins du monde entier. Elle est particulièrement attachée aux petits artisans, à la biodynamie et aux vins naturels. On retrouve dans ses boutiques environ 1 200 références dont 200 vins italiens mais aussi un large choix de spiritueux et un espace épicerie fine.  Pour les plus curieux, Divvino propose aussi des ateliers de dégustations autour de différentes thématiques, pour s'initier au monde du vin. Véritable entrepreneuse, Marina est aussi une influenceuse digitale du vin avec plus de 30 000 abonnés à son compte Instagram personnel et plus de 60 000 au compte divvino.   

Did you know that anesthetic complications occur most commonly during the recovery phase? In this episode of the Clinician's Brief Partner Podcast, host Dr. Beth Molleson talks with general practitioner Dr. Tracey Deiss and anesthesiologist Dr. Tamara Grubb to break down the 4 phases of anesthesia and how each is critical to a smooth and successful recovery. You'll get practical tips on how to avoid hypothermia, prolonged and traumatic recoveries, and perioperative vomiting to result in safer anesthesia for the patient and less stress for the veterinary team.Resource:http://relievepov.comContact us:Podcast@briefmedia.comWhere to find us:Cliniciansbrief.com/podcastsFacebook.com/clinciansbriefTwitter: @cliniciansbriefInstagram: @clinicians.briefThe Team:Beth Molleson, DVM - HostSarah Pate - Producer & Project Manager, Marketing ServicesRandall Stupka - Podcast Production & Sound Editing

A wonderful chat today with incredible educators, Kristin Deiss and Michelle LoucadouxKristin Deiss and Michelle Loucadoux have a shared sixty years in the dance industry. Both have worked extensively as professional dancers and are well-versed and experienced in the realm of dance education.After working together in the education field for seven years, the idea of Danscend was born because of an overwhelming need that Deiss and Loucadoux observed in their students. No stranger to the need for mental health awareness, both creators wrestled with various issues in their professional dance careers as well.In Danscend, Deiss and Loucadoux have created a resource that they wish was available when they were beginning their dance careers, a resource that will benefit not only their students but also the dance industry as a whole.Follow us on Facebook: JAM Joe and Michelle's Dance PodcastFollow us on Instagram: jam_dance_podcastSend us an email: jamdancepodcast@gmail.comListen anywhere you stream your favorite podcasts!

Hochsensible Kinder können irgendwann unsere Welt verändern. Sie haben besondere Gaben und ein ganz besonderes Gespür und Gefühl für ihre Mitmenschen und die Welt. Und gleichzeitig brauchen sie uns als Eltern in ihrer Kindheit gerade in unseren Kita- und Schulsystemen als ihre Anwälte und Beschützer an ihrer Seite. Denn hochsensible Kinder funktionieren nicht so, wie wir uns das in unseren Systemen so vorstellen und vor allem extrovertierte hochsensible Kinder können uns mit gefühlsstarken, impulsiven Ausbrüchen sehr fordern. Genau darüber sprechen Maria und ich in dieser Folge, denn wir wollen Impulse und Möglichkeiten mitgeben, wie wir als Eltern mit solchen auch oft anstrengenden und kraftkostenden Situationen leichter umgehen können. Wenn Dir die Folge gefällt und Dir helfen konnte, dann kannst Du uns mit einer Bewertung eine enorme Wertschätzung da lassen. Findest Du Marias Arbeit interessant und willst mehr von ihr wissen? Dann schau gerne unter den folgenden Links vorbei: ✨Maria auf Instagram: @maria.schmidt.deiss https://www.instagram.com/maria.schmidt.deiss/?hl=de ✨ Hier findest Du ihre Homepage: https://elterncoaching-hochsensibel.de/ ---------------------------------------------------------------------------- Wenn du Lust hast, mehr über meine Arbeit zu erfahren, wissen willst, was alles für DICH möglich ist, dann nimm jederzeit gerne mit mir Kontakt auf. ✨Hier bekommst du den kostenlosen IMPULSLETTER: ➡️ http://eepurl.com/hwdiaT ✨Du kannst jederzeit ein kostenloses ERSTGESPRÄCH bei mir buchen: ➡️ https://calendly.com/fania-aschenbrenner/dein-erst-gespraech ✨Auf Instagram findest du immer neue Impulse und Inhalte zu meinen Themen: ➡️ https://www.instagram.com/dr.fania.aschenbrenner/ Eine riesige Freude machst du mir, wenn du meinen Podcast auf Itunes bewertest oder mir neue Themenwünsche da lässt. Ich zaubere liebend gerne neue Folgen für dich, vor allem, wenn ich weiß, welches Thema dir grad am ehesten helfen würde... Von Herzen alles Liebe, deine Fania

If there were ever an episode to get me super AMPED - this is the one! Maybe its because of my psychology degree background, or maybe because I'm obsessed with Michelle and Kristin.. the founders of new company Danscend. Mindset is so important. Our self-talk matters. This episode we are joined by the lovely minds behind Danscend to talk all things mental health. We really get into how important it is to take care of your mental health while you pursue a dance career (or just in life, for that matter!). The entertainment industry is hard enough already - it's time to stop being so hard on ourselves and start taking the right steps to taking care of our body, mind and soul.MNTR MGMTWebsite@mntr.mgmt@justinementer DanscendWebsite@DanscendDanscend's mission is to bring mental wellness to the forefront of dance training by providing a space for education, application, and community to dancers, educators, and professionals. Danscend was created to open the doors of the dance studios and begin to foster conversations that will create future generations of healthy dancers and dance educators – inside and out.Michelle Short Michelle Loucadoux has been a professional dancer and educator for over thirty years. She danced on Broadway, in ballet companies, and on film and television and has traveled the world empowering young dancers. Michelle is a published author, has a master's degree in business, and is passionate about creating a space for a more compassionate and inclusive dance community. Kristin Short Kristin Deiss is a dancer, educator, yogi, and mom living her best life through helping others improve theirs. She holds an MA in History, an MFA in Dance, and is currently the Chair of the Commercial Dance Program at Hussian College, Los Angeles. Having battled a JIA diagnosis that changed the trajectory of her dance career, Kristin is dedicated to helping dancers better cope with the challenges of their art form.

We are fortunate to have Michelle and Kristin with us to talk about their business, Danscend! Their mission is to promote mental health awareness and in doing so, they have plenty of resources for both dancers and educators to gain a better understanding of mental health and how to transcend it into their work. We recommend visiting their website https://danscend.teachable.com/ to learn about their offerings! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Investir à plusieurs permet il d'avoir accès à des "deals" que l'on ne trouve pas à chaque coin de rue ? Des opérations à plusieurs millions sont ils potentiellement plus rentable que des plus petites ? Dans les émissions précédentes nous avons analysé le potentiel du private equity, ces deals "privés" en opposition aux marchés cotés. Nous avons décrypté les avantages de ce type d'opération ainsi que les potentiels gains espérés. Aujourd'hui, Jean Guillaume Deiss, revient sur son parcours qui l'a mené à, notamment  être associé fondateur de Greenbull Group (boite dans laquelle j'ai moi même investi il y a deux ans maintenant), et sur l'importance de cibler des deals hors du commun afin de réaliser des performances XXL d'une part tout en limitant/supprimant le risque d'autre part. Il n'y a pas de magie : le bon sens, la due diligence et l'ingénierie financière y sont pour beaucoup... Bonne écoute.

Plastik - das Wort geht zurück auf das griechichsche Wort plastikós (πλαστικός) ‘zum Bilden, zum Formen geeignet'. Heute wird es als Sammelbegriff für Kunststoffe aller Arten verwendet. Kunststoffe sind einfach praktische Alltagshelfer, weil sie sehr unterschiedliche Eigenschaften besitzen. Genau deshalb finden sie sich fast überall, in Prothesen, in Schmuck, oder Messergriffen genauso wie im Auto. Ein Drittel des hergestellten Plastiks wird für Verpackungen verwendet. Nach und nach setzt sich die Erkenntnis durch, dass Plastik am Ende seiner Nutzung Rohstoff sein kann, ja muss und nicht einfach ent-sorgt werden kann. Sonst landet es an Stellen, wo wir es nicht haben wollen. Was liegt also näher, als mit jemandem zu sprechen, der Teil dieser Kunststoffwelt ist? Clemens Eichler ist Chef von DEISS, dem - nach eigenen Angaben - “Marktführer bei Müllsäcken und Müllbeuteln in Deutschland und Österreich”. Mit ihm spreche ich über seine Sicht auf Kunststoffe und wie er versucht, mit der von ihm verantworteten Firma zum Teil der Lösung zu werden. Episodenbild © Antoine Repessé (2016) aus seiner Serie "#365, Unpacked" mit freundlicher Genehmigung Musik: Intro "Fuzzball Parade" Einleitung “Funkorama” Outro "The Show Must Be Go" Alle Stücke von Kevin MacLeod veröffentlicht, soweit nicht anders vermerkt, unter CC BY 4.0 auf incompetech.com

Kristin Deiss and Michelle Loucadoux have a shared sixty years in the dance industry. Both have worked extensively as professional dancers and are well-versed and experienced in the realm of dance education. After working together in the education field for seven years, the idea of Danscend was born because of an overwhelming need that Deiss and Loucadoux observed in their students. No stranger to the need for mental health awareness, both creators wrestled with various issues in their professional dance careers as well. In Danscend, Deiss and Loucadoux have created a resource that they wish was available when they were beginning their dance careers, a resource that will benefit not only their students but also the dance industry as a whole.  In this episode, Kristin and Michelle share the importance of one's mental well-being is in the ability to show up as your very best self on stage off stage in the studio as a dancer and a human being. Thank you for listening, So much ♥, Susanne  Resources for Danscend: Website Instagram Facebook Twitter Linkedin   Pointe To Rise links below:

I am here with a deep dive into a topic I have long been a promoter and cultivator of: Creativity. I don't only mean artistic creativity. I mean using creativity to solve problems, shape communication, approach new projects, and of course, use it for entertainment or artistic purposes. I wanted to discuss that being creative doesn't only mean to be an artist; for me, it means looking at a problem/challenge/your daily life differently, with fresh eyes and being insightful. I am having this conversation with a long-time friend of mine, Kathryn Deiss, who truly embraces creativity to the core of her being, exudes it to everyone who she has an experience with and is an expert on the subject both in her work and her other life roles. It is wonderful to be in her presence. We talk about the stereotypes of creativity in society and how that can stifle a person as well as understanding how to tap into your own source of creativity to help you better communicate and problem solve along with instilling a fresh new approach to all that you do each day. SO. Step out of the chaos of life again for an hour or so to learn, to grow, to hear another perspective, and in the words of author Elizabeth Gilbert's approach to creativity, “constantly choose courage over fear.” I am proud of your courageous steps toward trying any form of creativity on. Be Well, Marlo

 ***Du raisin et des papilles lance son tipeee, soutenez un podcast indépendant à se développer merci... https://fr.tipeee.com/duraisinetdespapilles !***  Fin mars 2021 on eu lieu les portes ouvertes au Domaine Deiss, l'occasion de rencontrer des professionnels et d'échanger sur différents vins. Nous avons pu échanger avec plusieurs intervenants, accompagnés par Théo Einhart, nous avons passé un excellent moment de partage.  Rencontre avec: Le sommelier de la maison Deiss Le théâtre du vin Henri Kaes: vigneron à Molsheim Anne Humbrecht: Sommelière Caroline Claude-Bronner: Guide conférencière Merci pour votre soutien et pour vos échanges. Buvons modérément, buvons libre et buvons Alsace. Suivre du raisin et des papilles https://www.instagram.com/duraisindespapilles/ https://www.facebook.com/duraisindespapilles https://duraisinetdespapilles.alsace/ "L'abus d'alcool est dangereux pour la santé, consommez avec modération" Soutenez-nous !

Ich freue mich heute Susanne Deiss begrüßen zu dürfen. Sie ist unteranderem als als Beraterin und Emotions- und Leistungscoach bekannt, vor allem aber hat sie sich als Management Trainerin einen Ruf gemacht. Hierbei unterstützt sie zum Beispiel Unternehmer in Veränderungsprozessen durch ein individuell abgestimmte Programm und begleitet ein Business für bis zu 12 Monaten “durch die … #29 – Susanne Deiss – Retreats auf Sri Lanka Weiterlesen »

Rencontrer Emmanuelle et Mathieu Deiss c'est rencontré une lignée de vignerons... des saltimbanques du vin. Une lignée de vigneron les précèdent, avec eux le fil du temps qui passe et la vision d'un futur en commun avec de beaux flacons à partager Emmanuelle grandit au domaine Milan en Provence et Mathieu (fils de Jean Michel), Deiss reprit le domaine de son oncle pour en faire l'actuel vignoble du rêveur. retrouvez un entretien frais, dynamique avec un couple qui vit dans son temps et a su redynamiser un domaine oublié et un peu vieillit par le temps. Des passionnés et des amoureux de leur terroir. Nous avons: Evoqué ensemble une vision différente du vin Parlé de vins oranges Dégusté plusieurs vins. Parlé d'héritage Coup de coeur pour Un instant sur terre Buvons modérement, buvons Alsace et buvons libre https://www.instagram.com/duraisindespapilles/

Reclaim The Records (RtR)is a new not-for-profit activist group of genealogists, historians, researchers, and open government advocates. This organization identifies important genealogical records sets it believes ought to be in the public domain - but which are being wrongly restricted by government archives, libraries, and agencies. RtR files Freedom of Information and Open Data requests to obtain public data and release it back to the public. And if the government doesn't comply, RtR takes them to court.RtR then digitizes the records it obtains and puts it all online for free - without any paywalls or usage restrictions - so that it can never be locked up again.We were so pleased to have Jonathan Deiss on the show to talk about the organization hand e vital work that it does. He is a professional researcher, military historian, and genealogist. He sits on the Board of Directors of Reclaim the Records, a 501c3 non-profit dedicated to providing public-domain documents to the general public.For more information about Reclaim the Records, please visit:https://www.reclaimtherecords.orgFor more information about Jonathan and his research work, please visit https://www.webbdeissresearch.com/ Become a member at https://plus.acast.com/s/genealogy-adventures. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

On écoute et on s'avoure avec un verre de vin chaud    Un épisode gourmand à découvrir sans modération  Buvons modérément, buvons libre, buvons Alsace S'gilt Soutenez nous Tipeee : https://fr.tipeee.com/duraisinetdespapilles Instagram: @duraisindespapilles

“I think one of the things about the creative professions in general is built into them inherently is problem solving. If you want to become, say a biologist, really what you're doing as a biologist is you're discovering things that already exist. As a creative you're inventing things that don't exist.” Creative director and entrepreneur Jonathan Deiss has had a very unique career. After being accepted to Ivy League schools to study architecture, eventually graduating with a Master’s Degree from UCLA, Jonathan headed down the path to deign buildings. However, it was what become known as Web 1.0/2.0 that attracted him more, to work in burgeoning world of websites and digital design. Jonathan realized, “Education isn't just about what you're learning. It's also about learning to learn.” Over the years Jonathan rose up the ranks of advertising agencies like Tribal DDB, Dailey & Associates, Trailer Park, TBWA Chiat Day, The Ant Farm, mOcean, Real Pie, Mojo, Publicis, Leo Burnett and Sapient. He has overseen accounts for Activision, Clearwire, Wells Fargo, Epson, ESPN, Warner Brothers, Disney, Kia, Mutual of Omaha, Disney, Paramount, Fox, and Sony to name a few. He’s done a lot of TV, film and video game marketing as well as traditional marketing. He then went “client side” and helmed creative for Beachbody globally and was responsible for all creative department business including, not only all design direction, but also department budgeting and administration, talent acquisition and retention, and product development. When talking about all of the projects he has worked on and projects he has overseen, Jonathan points out, “You have to learn the discipline of learning in order to succeed in life. One of the ways that I've succeeded is by having a hunger for figuring things out. And the only way you get hungry about figuring things out is if you train yourself over the course of your life from childhood, to have an interest in discovery to have curiosity, to be interested in new things, new ideas, new information.” That curiosity led to Jonathan creating two new ventures, two projects that could not be more different from each other. TheThrillStudio.com is the home 3D printed orcs, dragons and wizards. Micowilderness.com is the home to spiders that are as large as your hand. When we talked it was hard not to chuckle at the idea of spiders but Jonathan said something very wise, “Whether or not you're going to be a great professional in whatever industry you choose is going to be more based on your work ethic, your, your intelligence, your ability to problem solve and your attitude.” And he is right. So, enjoy this episode of Creative Mind. To contact Jonathan Deiss head over to his website - http://jonathandeiss.com For the latest in 3D printed collectibles – http://thethrillstudio.com For all the creepy crawlies – https://www.microwilderness.com

Le point culminant de 2020, LA rencontre avec Jean Michel Deiss. Voici un bonus dans lequel il parle de dégustation, de verre noir, de Sauterne et pousse quelques coups de gueules. Une parole libre d'un trublion qui au delà de son caractère est un intellectuel. Un épisode à déguster sans modération Buvons modérément, Buvons libre, buvons Alsace S'gilt https://www.instagram.com/duraisindespapilles/

In der neuen Folge „Früher war mehr Verbrechen“ begeben sich Nina und Katharina ins Frankreich des 16. Jahrhunderts: Am 18. August 1572 findet in Paris die Hochzeit zwischen Margarete von Valois und Heinrich von Navarra statt. Warum die Feierlichkeiten im Blutbad der Bartholomäusnacht enden und was das Ganze mit Game of Thrones zu tun hat, erfahrt Ihr in dieser Folge von „Früher war mehr Verbrechen – Der historische True Crime-Podcast“. // Kapitel // 03:00 - Die Vorgeschichte: Monarchie, Macht, Medici 16:57 - Die Tage vor der Blutnacht 22:07 - Die Geschehnisse in der Bartholomäusnacht 28:54 - Auswirkungen // Quellen & Shownotes // BUNDI, M.: Zum Anteil von Schweizer Söldnern am Mordgeschehen der Bartholomäusnacht in Paris (24. August 1572), in: Schweizerische Zeitschrift für Geschichte 65, Nr. 2 (2015), S. 293-310. Deutschlandfunk Nova - Eine Stunde History: Die Bartholomäusnacht 1572 Katholiken gegen Hugenotten, 25. August 2017 -> https://www.deutschlandfunknova.de/beitrag/die-bartholom%C3%A4usnacht-1572-katholiken-gegen-hugenotten KOLK, C. zum: Zwischen Tradition und Moderne: Katharina von Medici und der französische Hof zur Zeit Karls IX., in: Ilg, U.: Fürstliche Witwen in der frühen Neuzeit – zur Kunst- und Kulturgeschichte eines Standes, Petersberg 2015. LOVE, R.: Blood and Religion: The Conscience of Henri IV, 1553-1593, Quebec 2001. MIECK, I.: Die Bartholomäusnacht als Forschungsproblem: Kritische Bestandsaufnahme und Neue Aspekte, in: Historische Zeitschrift Bd. 216, H. 1 (1973), S. 73-110. STRUNCK, C.: Mutterschaft und Herrschaft – Kontinuität und Umbrüche (16.-19.Jahrhundert), in: Baur, A.; Deiss, A.; Mercer, M.; Neddermayer, I. (Hrsg.): Dicker als Wasser :Konzepte des Familiären in der zeitgenössischen Kunst [Ausstellungskatalog], Köln 2016, S. 194-209. WENZEL, C.: "Ruine d´estat": Sicherheit in den Debatten der französischen Religionskriege, Dissertation, Heidelberg, 2020. // Folgt uns auf Instagram // https://www.instagram.com/frueher.war.mehr.verbrechen/?hl=de // Karte mit allen „Früher war mehr Verbrechen“-Tatorten // https://bit.ly/2FFyWF6 GEMAfreie Musik von https://audiohub.de

  Jean Michel Deiss, est au vin d'Alsace ce que Charles Aznavour est à la chanson française. Homme libre, homme de caractère. Découvrez dans cet épisode un homme plus personnel, qui adoube la nouvelle génération de vignerons libres. Il nous parle de ses combats menés fasse aux instances des vins d'Alsace. Un Jean Michel un peu plus spirituel. A la fois Gabin et Audiard dans sa façon de défendre son travail et dans la vision de son domaine. A la fois Pierre Rahbi quand il parle d'écologie. Sa liberté il l'assume et il la revendique. Vive L'Alsace vivante, l'Alsace qui se rassemble et l'Alsace qui partage. Buvons modérément Buvons libre Buvons Alsace  Soutenez nous Tipeee : https://fr.tipeee.com/duraisinetdespapilles Si 1% des abonné(e)s du raisin et des papilles donnaient 1€ par mois, cela me permettrait déjà de me dégager un temps non négligeable pour produire plus de contenus.  Abonne toi et active les notifications en cliquant sur la

  Jean Michel Deiss, est au vin d'Alsace ce que Charles Aznavour est à la chanson française. Homme libre, homme de caractère, ce vigneron a dés le debut de son histoire marqué sa différence en faisant dés le début des années 90 des vignes respectant le sol, son terroir et la biodiversité. A le fois Gabin et Audiard dans sa façon de défendre son travail et dans la vision de son domaine. A la fois Pierre Rahbi quand il parle d'écologie. Sa liberté il l'assume et il la revendique. Vive L'Alsace vivante, l'Alsace qui se rassemble et l'Alsace qui partage. Buvons modérément Buvons libre Buvons Alsace  Soutenez nous Tipeee : https://fr.tipeee.com/duraisinetdespapilles Si 1% des abonné(e)s du raisin et des papilles donnaient 1€ par mois, cela me permettrait déjà de me dégager un temps non négligeable pour produire plus de contenus.  Abonne toi et active les notifications en cliquant sur la

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Fight For Profit Soldiers in the Middle Ages fought for King and Country. But what did they do when the wars ended? Not all soldiers retired back to a life of farming or trade. Some men wanted to continue fighting and they fought for profit Medieval Mercenaries rose to prominence in the 13th and 14th centuries. The Mercenary Companies were made up of men from every corner of Europe; Germany, France, England, Spain, Scandinavia, Italy. Mercenary Companies The Mercenaries formed companies, small (and in some cases large) armies of men who would fight for the right price. The Catalan Company, always outnumbered but never at a disadvantage counted around 8,000 men in its ranks.   The White Company led by the infamous Sir John Hawkwood, employed over 15,000 men at its peak. Hawkwood was a longbowman for Edward III in the Hundred Years War and fought at both the Battle of Crécy and Poitiers. Further Reading If you are interested in learning more about Medieval Mercenaries below is a list of books I used while researching this episode. Caferro, William. John Hawkwood: an English Mercenary in Fourteenth-Century Italy. Johns Hopkins Univ. Press, 2015 Cooper, Stephen. Sir John Hawkwood: Chivalry and the Art of War. Pen & Sword Military, 2008 D’Amato, Raffaele, and Giuseppe Rava. The Varangian Guard: 988-1453. Osprey, 2010 Deiss, Joseph Jay. Captains of Fortune: Profiles of Six Italian Condottieri. New York, 1967 Keen, Maurice Hugh. Medieval Warfare: A History. Oxford University Press, 1999   Disclaimer: Affiliate links are used on this site. While they don’t cost you anything when you purchase through them they help support Medieval Archives. Lesson Notes In today's lesson we discuss: John Hawkwood and the White Company Albert Sterz Werner von Urslingen and the Great Company Konrad von Landau The Varangian Guard Roger de Flor and the Catalan Company

This episode is a conversation with Brazilian artist Marcelo Deiss whose song Horses Running is available now on all streaming platforms, and there is a video for it out on YouTube. We talk about being on lockdown in Brazil, about how learning the ukulele changed his artistic trajectory, and how listening to podcasts and watching Kubrick films influences his writing. 

Nous avons rencontré Mathieu Deiss dans la canicule du mois de juillet, l'été dernier. A plus de 38° à l'ombre, la chaleur nous force à déplacer notre "studio d'enregistrement" et Mathieu nous emmène dans un endroit insolite... au milieu d'une carrière de calcaire, où un deltaplane (visiblement le seul de l'année dans la région) viendra interrompre momentanément nos échanges. Famille de vignerons passionnés et libres, les Deiss sont loins de tout dogmatisme. Ils poursuivent leur pensée, souvent à l'opposé de leurs collègues, pour dévoiler au mieux les secrets de leur terroir. Eduqué à cet école depuis depuis tout petit, Mathieu utilise la philosophie familiale, que ce soit au Domaine Marcel Deiss, à la suite de son père, ou au Vignoble du rêveur, créé en hommage à son oncle. Jamais avare d'un bon mot, comme vous le verrez, Mathieu se dévoile au fur et à mesure des échanges, donnant une vision réfléchie sur de nombreux sujets touchant ce vignoble alsacien qu'il adore tant. On vous laisse découvrir Mathieu, ce vigneron attachant, avec de la suite dans les idées ! Vous voulez goûter les vins de Mathieu ? Voici un endroit où vous pourrez les acheter : https://vignartea.fr/50/le-vignoble-du-reveur-alsace Mixage : Emmanuel Nappey Musique originale : Emmanuel Doré Illustration : Léna Mazilu Retrouvez aussi Le bon grain de l'ivresse sur Instagram et Facebook, pour découvrir les photos de nos visites dans les domaines : https://www.instagram.com/bongrainivresse/ https://www.facebook.com/bongrainivresse/ N'hésitez pas nous envoyer vos commentaires et suggestions à lebongraindelivresse@gmail.com. Et si vous avez aimé l'épisode, on compte sur vous pour nous décerner 5 étoiles sur votre appli de podcast favorite. A très bientôt !

Are you trying to predict what’s next in digital marketing? If you ask Ryan Deiss, effective marketing is not about being on the cutting edge. It’s about leaning into what’s working right NOW. And you might be surprised what channels matter most for growing your business in this moment. Ryan is the Cofounder and CEO of Digital Marketer, the premiere training platform for growing your business online. Known as one of the world’s leading digital marketers, Ryan created the well-known Customer Value Optimization methodology and used it to start multiple companies around the globe. He is also the Cofounder of the Traffic and Conversion Summit, the largest digital marketing conference in North America, and Ryan is a sought-after speaker and recognized expert on marketing in the online era. On this episode of Founders Club, Ryan joins Oliver to share his secrets for managing multiple ventures at once, discussing how his leadership team is structured and what responsibilities he outsources to an executive assistant. Ryan walks us through his journey from selling eBooks for extra money as a college freshman to CEO of Digital Marketer, describing the pivotal moment when he jotted down what has become the customer value journey—on the back of a napkin at a hotel bar. Listen in for Ryan’s surprising insight around what marketing channels are hot right now and learn how you can implement his one-page marketing plan to grow your real estate business!  Key Takeaways [1:09] How Ryan manages multiple ventures at once Involved in day-to-day during launch, hand off to dedicated team Monday leadership meetings guide how serve teams that week [8:01] How Ryan’s leadership team is structured General manager for each venture Centralized specialists work across all divisions (e.g.: HR, sales) [13:04] The role of Ryan’s virtual executive assistant Matched through agency based on personality tests Meet 2X/week via Zoom to go over calendar + email [19:24] Ryan’s journey from selling eBooks to Digital Marketer Freelance as web designer in college, only client paid with eBook Expanded to 200 websites based on common search terms Asked to speak at marketing conferences, do consulting work [25:33] The genesis of Ryan’s famed customer value journey 2006 algorithm shift led to failure, $250K in debt buying ads Jot down how business gets customers on million-dollar napkin Use realization to create standardization and rebuild business [32:00] What’s hot right now in digital marketing Instagram stories Email newsletters [43:11] Ryan’s insight around marketing on YouTube Use retargeting for high ROI Don’t break eye contact with camera [45:17] How Ryan would approach a new real estate market Put energy in product = properties know can lease Create custom audience of likely tenants on Facebook, Google Bring on right partners to learn and gain experience [52:19] The habits that have helped Ryan achieve his big goals Wake up at 6am, no snooze Document each day in planner (evaluate big wins, lessons) [57:12] Ryan’s advice on getting eyes online Buy ads on Facebook, Instagram and YouTube Advertise to CONTENT [1:01:02] What Ryan is investing in right now Put money back into own company Buy art at auction (up and comers) [1:05:56] The one thing Ryan wishes he’d known sooner Better cashflow management Basic business budgeting Connect with Ryan Digital Marketer Ryan on LinkedIn Connect with Oliver Big Block Realty Oliver on Facebook Oliver on LinkedIn Resources RIVAL BRANDS Richard Lindner Traffic & Conversion Summit Roland Frasier on Founders Club BELAY Solutions Perry Belcher Dan Kennedy Gary Vaynerchuk TikTok The Skimm The Hustle Morning Brew Quartz War Room Mastermind Atomic Habits by James Clear Dean West Evernote Notion Feedly Pocket Profit First by Michael Michalowicz Real Closers Facebook Group

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On a special edition of Monday Morning Radio, to mark the launch of its 8th season, host Dean Rotbart flew to Austin, Texas, and, in the inner sanctums of The Tower at Wizard Academy, brought together two of the world’s marketing legends: The Wizard of Ads, Roy H. Williams, and The Digital Marketer, Ryan Deiss. It’s no exaggeration to say that a one-hour private consultation with either Roy or Ryan would easily command a king’s ransom from their legions of fans. Put Roy and Ryan together, combining their expertise, and no small business owner or entrepreneur can afford to miss the priceless insights they deliver. But put away your checkbooks. Dean’s exclusive conversation with Roy and Ryan is available right now, for free, compliments of MondayMorningRadio.com. Photos: Roy H. Williams (l) and Ryan Deiss; Overhead view of The Tower at Wizard AcademyPosted: June 24, 2019Monday Morning Run Time: 1 hour 15 minutes

How does an event with thousands of attendees, millions of dollars in revenue, and keynote speakers like Richard Branson give its founder nightmares?

Pinterest is often written off as a lifestyle site with little to no value for businesses, but you CAN use Pinterest to drive traffic, leads and sales for your business...and here's how. This week on The Inbound Success Podcast, Alex Nerney explains how he has used Pinterest to successfully build a following and drive traffic and revenue for not one, but two online businesses. With more than 3 million monthly views on one Pinterest account, and more than 4 million on another, Alex knows a thing or two about what it takes to not only create a successful Pinterest presence, but do it in a way that generates meaningful business outcomes, and in this episode, he's sharing all the details of that strategy. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with special guests including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS".  Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Alex include: Alex and his wife Lauren created their blog Avocadu.com and within a year, were making more than $100 thousand dollars a month from it. From that success, they built CreateAndGo.com, a site that teaches people how to make money from blogging. Alex has two business Pinterest accounts, one that gets 3.1 million views a month, and another that gets 4.4 million view a month. When you think about how to use Pinterest for your business, you need to focus on curating content for your target avatar. The important thing to understand is that what works on Facebook and other platforms will not work on Pinterest. When starting out on Pinterest, you should plan to have around 10 boards. Pinterest is a JQuery search engine, which means it drives organic traffic through keyword search. You can do keyword research right inside of Pinterest by typing in a keyword that you want to get found for and seeing the types of searches that come up. You can use this information to create top, middle and bottom of the funnel content, just as you would with any content marketing strategy. PINGROUPIE is a helpful tool that can be used to identify boards that are influential for a particular topic on Pinterest. Images that are 1,000 x 1,500 pixels do best on Pinterest and you can use tools like Canva.com to create them. Treat the copy for your Pinterest posts like you would web copy and ensure it is SEO optimized. Pinterest has recently introduced the ability to share video on the platform, opening up new possibilities for how marketers can use it. The key to getting found on Pinterest is to post consistently. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Visit Alex's website Follow Create and Go on Pinterest Follow Avocadu on Pinterest Check out Alex's blogs on Create and Go and Avocadu Subscribe to the Create and Go YouTube Channel Follow Alex on Instagram Listen to the podcast to learn how Alex has used Pinterest to drive traffic to his blog sites and get the specific strategies he shares with clients looking to achieve similar results with Pinterest marketing. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth, and this week my guest is Alex Nerney who is the founder of Create and Go, which is an online blog which, get this, that teaches others how to start a blog and make money from blogging. So you're the blogger that teaches bloggers how to blog. Alex Nerney (Guest): I know, tragic. Kathleen: Welcome on. Alex: Pulling into this space. Thanks for having me. Alex and Kathleen having WAY too much fun while recording this episode Kathleen: Talk a little bit about yourself. How did you wind up founding Create and Go? What led you down this path and give a little bit more about your background. About Alex Nerney and Create and Go Alex: Yeah, for sure. Let's start out with explaining "the how we fell into this" for our readers. Back in 2015, I was working as a personal trainer at the time and my co-founder, Lauren, was working as a CPA, and we were really disenchanted and disenfranchised with where our lives were headed. You could kind of see the writing on the wall. We didn't have a lot of time for vacations, and not a lot of time to travel, didn't have a lot of time to do the things that we wanted to do. It felt like we were always chasing the weekend and drinking our sorrows away on the weekends. So we decided that we would start a website. Started out with a website called Health and Happy Hour and that website failed completely. It was a- Kathleen: Oh my God, but I love the name. Alex: It's an amazing- Kathleen: It's Health and Happy Hour. That's like having it all, having your cake and eating it too. Alex: Exactly, exactly. You know, the funny thing is people still to this day, I get that comment all the time. They're like, "That's an amazing name," but just another business tip is that your name doesn't necessarily mean your success, you know? So we started it and really was centered around us and we wanted to talk about working out and health and drinking, because those were the things that we liked to do. And so, we went through, and it was just where we started. It was our foundation. That blog ended up not succeeding. We started another blog called Avocadu.com. Less funny name, and hard to spell and not the most perfect name in the world, but that blog we grew very rapidly. Within a year, we were making $100 grand a month. During that time, we quit our jobs and went all in, sold all of our things and tried to make this whole blogging thing work. And so, what happened is we started this blog and it became successful, and the pain of going through that process of learning how to blog was very real, because I felt like other people who were teaching this subject about blogging about blogging didn't know what they were talking about, because that's all they had ever done was to teach people how to blog about blogging. They'd never ran an actual separate blog. And so, it was very much like, "We should do this because we can do this so much better." And so, that's how Create and Go was formed, and we teach blogging about blogging and we love what we do and we love getting to help people. We've had a few students now reach six figures and beyond, go from zero dollars to quitting their jobs in all sorts of niches, in anxiety and depression and law, and things like that. So it's just been a phenomenal process. It's been a lot of fun for us, and so, to this day, Create and Go makes over $100 grand a month. We make over $100 grand a month, but combined between our blogs, and we really teach people how to do it and how to get started. So that's me. That's us. Kathleen: That's a great story. I love that you shared that the first one didn't work, because I feel like there's so many of those stories, whether it's my first business, or, in my case, my first podcast was a big dud. Alex: Oh, really? Kathleen: I do find entrepreneurs especially tend to be very reticent about sharing their failures. I was business owner for 11 years, and I remember how isolating it can feel when you feel like everybody else is crushing and you're like, "Wait, what am I doing wrong?" Alex: For sure, for sure. Kathleen: But, under the surface, there's a lot that a lot of people are doing that's wrong, and I think if we all were willing to embrace that and talk about it more, we would all be better for it. You learn so much from those failures, and so thank you for sharing that. Alex: I totally agree, I totally agree. I think it's that necessary step of success, and it can be a very humbling thing as well, because I know you're like me, and you consider yourself a smart person and watching all these other people succeed while you are failing again and again, beating your head against your computer, it can be frustrating, but it just becomes part of the story, and I couldn't agree more that the more people that share that open process and share the facts that, "No, it's not all laptops on the beach." It's not all that dream all the time. I think it's so important for beginners starting out and having success. Kathleen: Totally, and I remember once I did research on this and I was shocked by how many seemingly wildly successful entrepreneurs, at the same time, have been flat out failures at things. Like Dyson is a famous example that most people know who tried, I don't even know how many iterations, 50 some odd, hundred some odd iterations of the vacuum before he landed on the one that worked. And Oprah got fired from her first job and network TV, and there's so many more like that where you look at these people and you think, "You're just magical. You know how to do things," and you don't see those earlier failures. Alex: Totally, totally. It's easy to see people's successes. It's not as easy to see the hard times, because the problem, too, is we don't record the hard times. Kathleen: That's right. Alex: We don't hold the camera up for the late nights in front of a computer, because we're just like, "Nobody cares." But, I think that one day someone will. So, I'm talking to my personal trainer, and I'm like, "Dude, you need to film yourself every day right now. When you're not aware, being perfect," he's young guy. He's 23, 24 now, and I'm just like, "Dude, you need to start filming everything, because if I could go back and have one thing, it would be to have the proof of those things. If you have the late nights in front of the computer where nobody's watching but you." Kathleen: Yeah, yeah. I feel like we could have a whole nother podcast on this topic- Alex: I feel like we could. Kathleen: -because I'm super passionate about it. Using Pinterest to Grow Your Business Kathleen: But, there was a very specific reason that I wanted to talk with you, because, in addition to teaching people how to blog, one of the things that is very interesting about you is that have a Pinterest presence, which, first of all, is interesting because Pinterest, the majority of the users of Pinterest are women, so I love talking to a guy whose doing well in Pinterest, break the stereotypes, and you get 3.1 million monthly views on Pinterest, and that has actually fueled the growth of your blog. I've talked to a lot of different marketers on this podcast about a lot of different growth strategies, and Pinterest has never come into the conversation, so I was really excited to talk about it for the first time, especially not just how do you do Pinterest and get followers, but how do you do Pinterest and achieve goals outside of Pinterest, using Pinterest? Alex: Totally, totally. So, humble brag, too, we also have another one that has 4.4 million as well. Kathleen: Ah! That's crazy. Alex: We got the Pinterest system down- Kathleen: That's awesome. Alex: -so I'd love to share about it. How to Monetize a Blog Kathleen: Now, before we dig too deeply into Pinterest, one thing I do want to clarify, because I want to make sure I understand it, and also my listeners. You talk about yourself and your co-founder making money with blogging and, obviously, teaching others not just how to blog, but how to eventually monetized the blog. Can you just give me the quick highlight reel of how are people monetizing blogs? How are you teaching them to do it? Is it primarily through advertising, or are there other methods that your clients and yourself are using to monetize your blog? Alex: There's a scalable system that people should start with, and I think it's almost true of any digital business, and it starts with basic things. What I've noticed from teaching just beginners is that getting those first few wins matter a lot. So what it starts with, it starts with things like sponsored content and ads, because those are layups, those are things where people can make their first few dollars, and sometimes it's just about believing that this thing is real, right? The next step up would be high-level, or affiliate marketing, just general affiliate marketing. Everybody should start there because of a variety of reasons, because it allows you to test things, it teaches you to sell, it teaches you what products are selling. It's a really valuable lesson. Then scaling up to a higher level version of affiliate marketing where you're marketing higher priced products and services. Again, another level of learning, another step. And then, the final step I actually think is creating your own products and services. I think that's the final step, is whenever you're building this community, you know how to sell things, you know what your community needs probably better than affiliate product, and then you create your own. And then you create your own products and services, and that's really how you scale something up to $10 grand a month, $100 grand a month, is by creating your own digital products and services. Kathleen: Okay. Thank you for clarifying that, and to make sure that I understand, so a lot of my listeners are actually in B2B marketing roles, and when I put on my B2B hat, what I hear when I listen to describe that, is you could start with, if you have a site with a blog, you could start with either taking advertising, or sponsored content, from companies that want to reach the audience that you have. IMPACT, my agency, takes sponsored content. So this is happening in B2B already, for sure. And then, it sounds like the second level, being affiliate marketing, for an individual blogger, it's easy to image how that might play out. For a B2B blogger, I could see things like if you are doing book reviews using an Amazon referral link so that you're getting a slight kickback on anybody who buys that, and I would presume that, in doing that, then the rule of thumb is always "be very transparent," because I believe there are FTC guidelines around that. Alex: Absolutely, absolutely. And those are serious things. Kathleen: Yeah. And then the third level being whether that's create a training course, or creating some kind of a subscription based, or membership based offering. Alex: Yeah. Kathleen: I could see it translating very easily to B2B, and have you seen that as well? Alex: I think so. I haven't personally worked in that space, but here's how I image it. So let's say you have a software business and let's say you're building out a SaaS program, what you could actually do partner with other SaaS programs, and say, "Hey, listen. I want to drive you traffic," or even then just do it for, even if they don't give you the affiliate kickback, learn how to create an email marketing sequence that sells that software, right? In that, you can prove through deliverables that sells, even if they're not giving you money, because, again, it's teaching you that sales process. Then, when you create your own, then you control the margins and everything, and it's really a plug-and-play scenario, because if you're promoting this software and it's something that you can do better, then you just plug in your own thing and be like, "Hey guys, I've now created my own. This is where you go." It's a good way to test things without, what happens with a lot of businesses, what happened with me a long time, is that you run to the end goal, you run to creating your own product, you run to creating some massive thing without properly testing it, and that's the biggest mistake ever, because you'll spend hours and hours, and sometimes it just flops. Kathleen: Yeah. I love this approach, because if anybody listens regularly to this podcast, they've probably heard me mention Joe Pulizzi's book Killing Marketing, and that's really the premise of his book. For a B2B businesses is, or really B2C, too, it's build an audience first, honestly. And then, the audience will tell you what your product should be through the dialogue they're having with you. And then, your business becomes monetizing that audience. Alex: Yes. Kathleen: But, in doing so, you have to do it in a way that also safeguards the interests of your audience, because if you're too spammy or too salesy, you drive your audience away, and if that's the base of your business, it's like shooting yourself in the foot. And so, for those B2B marketers that are interested in learning more about this, I would definitely recommend reading Killing Marketing by Joe Pulizzi, because that is the handbook for how to do this well in a B2B world. Alex's Pinterest Strategy Kathleen: But, so now that we've clarified monetization, let's dig into Pinterest a little bit. I'm so interested in hearing what you're doing here, because I'm a Pinterest user. I will admit I'm not a power user at all, by any stretch of the imagination. Every time I want to make some change in my house, I'll start a board. So it will be like, "Here's the driveway gates board, here's the board for outdoor shower inspiration." Or if I'm getting a new haircut, here's the haircuts board, or the recipe board. Alex: Yeah. Totally. Kathleen: But, sounds like this is a very different approach. So start from the beginning and describe to me what you're doing on Pinterest. Alex: So it really starts with the high-level of thinking about why people follow boards, or why people follow particular types of content. I'm into tattoos right now and really into motorcycles. I just got my license, very excited about it. So the things in the content of Pinterest that I'm personally following have to do with that, and Pinterest is sort of this curation place where you curate what you like into making it your own. I like a particular design of a tattoo, so I'm curating a bunch of those and putting those together, and it's all curated together. So, what you are doing, from a high-level business standpoint, is you are curating content around that target avatar. You are around that target person that you want to visit or come to your place. So for my business on Avocadu, our health blog, we're really in the women's weight loss space, right? So we curate everything from under the sun for the 45 to 55 year old woman who wants to lose weight, but is struggling to do that. So our entire design and everything is around curating content for that person. That's how you build up a big following and a big fanbase. Obviously, we'll get into the specifics and stuff, but that's how you want to think about it. That's how you want to approach Pinterest from that standpoint. What happens with businesses, and what happens with a lot of marketers and why they don't succeed on Pinterest is, well, number one, Pinterest is the red-headed stepchild of social media, right? Nobody really knows how to use it, it's kind of confusing, it's just very different. So it can throw people off. But, the second part is that they come in thinking that the same things that might work on something like Facebook apply there, and it's not true. It's a very different approach, and you have to know how the system works in order to have the success you can have, but once you can have success, you can have crazy success. We've had people go from zero visitors to 50 thousand visitors a month organically to their website with Pinterest within a month. Now that was a year or two ago, so the results are not always the same now, but you could still go from zero viewers to 20 thousand, 50 thousand within three months, with you doing and approaching the right strategy. Kathleen: So I'm going to pretend that I'm a business that's not on Pinterest. Well, I am a business, well, we might have Pinterest, but we don't do a lot with it. Alex: Yeah, yeah. Kathleen: So let's pretend we're starting from the beginning, and you mentioned beginning by identifying your avatar, or your target audience, in a very specific one, at that. And then, you go and you create your Pinterest account, and from my past experience with Pinterest, I know at least there are a lot of different ways you can slice it. You can have multiple boards. Alex: Yeah. How to Organize Your Pinterest Presence Kathleen: And how you decide thematically what goes on each of those probably could vary quite a bit. Can you talk a little bit about how you advise your clients to approach organizing their Pinterest presence? Alex: Mm-hmm (affirmative). So it's starts out high-level, so it just depends if you're running a personal thing or if you're running a business thing. So if you're starting out, let's do an example. It's always going to be easier for an example. I actually really like the idea of an e-commerce store, because I think it really highlights the differences between what you would typically market, like on Facebook versus Pinterest. So let's say you're coming on there, let's use my sister's actually, Live Luv Lavish, and what should would first start by doing is by creating group boards around keywords on Pinterest. Pinterest is a jQuery search engine. What that means is it's like a Google, it's like a YouTube. People type in the things that they want to see. Those things are served to them. That's, again, what makes Pinterest so amazing is it has organic content, has organic reach. Organic reach only happens through jQuery search. So, because of that, you would start by creating group boards around the things that people want, with the keywords that they're looking for. She sells natural cleaners, like organic soap. One word would be "natural organic cleaners." Another group board might be, most people who are going to buy these are homemakers, right? So something like "Designing your perfect home," right? These are the group boards that you're centering this content around. Remember, you're thinking about this avatar. Who is buying my product? Who is interested in what I have to sell and what I have to say? And that is how you start, by organizing it through keyword research, essentially, on Pinterest. You go in, you type in your topic, and the great part is Pinterest will serve a lot of different results right underneath of things people are typing in, so it gives you a really good outline of "here's what these people are interested in." Kathleen: Okay, that's interesting, because it really is essentially the same thing that any marketer should be doing outside of Pinterest, which is really understanding, given my target audience, what kind of content do I need to create at the top, middle and bottom of the funnel? Alex: Mm-hmm (affirmative). Using Pinterest To Do Keyword Research Kathleen: And so, it sounds like what you're saying is, with regular marketing and content creation, a lot of these people are going to places like Google Analytics and Google Trends and SEMrush and doing their keyword research on those kinds of platforms, but from what you're saying, it sounds like you can actually do your keyword research right in Pinterest. Is that correct? Alex: You do it right there. You can do it right there. Now, it's not going to give you the same stats and data, but it will give you ideas, and that's sort of what matters on Pinterest, because content can still go viral, as well as a Facebook, so it's more like creating the specific content around the avatar, and then getting in their heads, right? So, again, we go back to that example of Live Luv Lavish, we're talking about a homemaker. Let's say they have a son and, like me, he was always bringing home dirty sports equipment, right? So a great topic would be "what to do with your son's nasty sporting gear," and have a picture of hand holding a dirty sock, a dirty football sock, like mine. That would be a good example of something to start. Something that would do well on that platform. Creating Your Pinterest Boards Kathleen: Okay. So you identify your topics, your top, middle and bottom of the funnel topics. You create a board for each. Is there any kind of rule of thumb about if you're just starting, how many boards should you have? I'm sure the answer is, probably, it depends. Alex: Yeah, yeah. Kathleen: But, any guidance you can give to anyone? Alex: Yeah. We have very specific guidance in our course, and Lauren stays really up-to-date with the exact number of group boards, so I wouldn't want to talk out of place, but I would say at least 10 group boards around these specific topics that your audience is going to be interested in is a fantastic place to start. Kathleen: Now you just said something that I want to dig into a little bit deeper. You said "group boards." Alex: Mm-hmm (affirmative). Kathleen: So my understanding is, Pinterest, you have your regular straight up board where you, the person that created it, are the contributor. And then, are you referring to group boards where you create the board, and you contribute, but you open it up and invite others to contribute? Alex: I was actually referring to your own boards, but, as well, joining group boards is another huge strategy on Pinterest, joining group boards around the topics that, again, are relevant to your audience is a big way to get started. You can do that with tool like PINGROUPIE that will organize those group boards and show you which ones are most popular of that space, which groups boards were way more effective in way more important back in the day. They're a little less effective now, but they're still an important part of the process of really cultivating growing a solid Pinterest account. Kathleen: Okay. So you create your boards, and then, obviously, the next step is to start populating them with content- Alex: Mm-hmm (affirmative). Kathleen: -and I have a lot of a lot of questions here. Alex: Yeah, go for it. Creating Content for Your Pinterest Boards Kathleen: But, I'm going to just start with, talk me through what you tell people at this stage? Alex: Totally. So the first thing you're going to do is you're going to build it out with whatever content that you currently have. So whatever content you have, you have to start by creating Pins. There are images that are different size on Pinterest that work better than on a Facebook or an Instagram. I believe it's a thousand by 1,500 is the exact Pin dimensions, so it's a tall, long image. Again, another reason why most marketers and people give up on Pinterest and why you shouldn't, because that barrier to entry is there, and when there's a barrier to entry, we know that, beyond the barrier to entry are good things. So the barrier to entry is there to create the Pinterest images, and you would start by using specific Pinterest images for your target content. S o let's say you've written 10 different posts on different topics in your space. Or let's say, again, let's go back to that example, has created 10 different pieces of content. She would start by creating those Pinterest Pins and pinning them to the specific group boards that match that content. So, running it back, she has a group board named "all natural cleaners," right? So she would start by pinning her all natural cleaners on those group boards, and that would be the very, very first place that she would start. Kathleen: Okay. Now, I am not good at graphic design, and so my fall back for things like this, like Pinterest images, has always been Canva, which is great because it has templates that already know what sizes things should be. Are there any other particular tools that you recommend to people like me who are disasters when it comes to trying to go into graphic design programs? Alex: The start of how actually we got started back in 2015 was I was working on the blog and I was always interested in making an image for a program, and Lauren came over and looked over my shoulder and I was like, "Whoa, that is terrible," and I was like, "Yeah, it is terrible," and she just moved my chair over, was like, "Let me help you with that." So I, too, fall into that space of not knowing what to do. So the two strategies that I would have is, yeah, Canva's a great source, but especially for the busy marketer and busy business owner out there, Fiverr's amazing. Fiverr, $5 a Pin. It's something very cheap to get something that's actually pretty good quality. I'm sure that that is outsourced to the Philippines or something like that, but you will get great quality images for not a lot of money, and it can save you a lot of time and a lot of hassle, because, as well as just putting a Pin on each particular post, I'm going to get into the next part where you need to create multiple Pins around the same post, right? Because you're kind of split testing what works and what doesn't on there. So you're going to create four or five different images on one particular post to see which one works the best. So outsourcing that work to a place like Fiverr is a great resource. Kathleen: Interesting. Okay, so multiple images per post to see which one drives results. Alex: Yes. Kathleen: You Pin those. Obviously, you're creating these images, but you want them to live on the post so that you can pin from the post, so that when people click the image it takes them back to the post, correct? Alex: Yes, yes. You got that crazy Pinterest logic. You've got it down. Kathleen: Yeah. Otherwise you're driving traffic to your Pins, but it's not going anywhere. Alex: Right. Creating Copy For Pinterest Posts Kathleen: So, once you get the image on to Pinterest, are there other best practices as far as, do you use hashtags? Are there ways that you can use the copy that goes with the Pin to drive attention? Alex: The biggest things are having the words written on the Pin itself, having it written out. So if you have something like, again, "all natural," "the top 10 all natural cleaners," right? You want those big, bolded, easy, clear letters on there, so that when people are scrolling through their Pinterest feed, they see that. Pinterest, like everything else in marketing, in business, is a competition, so your click-through rate on Google is an easy example, right? So if my click-through rate is better, because I have a better title, Google will now favor that content, as long as we have the same read time and stuff like that. Same goes with Pinterest, right? When someone's scrolling through content, they're scrolling through and they see four different Pinterest images, right? So you have to stand out. That's your goal, is to stand out in the presence of somebody searching for your content. The easiest thing, and it's going to sound so dumb and so trivial, but it's to go on Pinterest, type in those things, look at what other people are pinning, and ask yourself the question, "Can I do it better?" And, "What would better serve this market? How can I make this image better or more interesting, or more clickable?" Those are the questions you want to ask, and then go create those things. If you do that, over a long period of time, you will be served very well. Video on Pinterest Alex: And, also, there's all sorts of new things. Pinterest just rolled out video, as well, which is going to be a huge opportunity for businesses. If you can produce videos and know how to produce videos, it's going to be a massive opportunity right now. Kathleen: I love what you talked about with finding what's already out there and doing it better, because it's the exact same advice that we give to people about creating content. If you're going to write an article about something, go to Google, find what's already showing up for that topic, and write something better, or don't write anything at all, because it's not going to get around. Alex: Yeah, or just don't, or just stop. Yeah, yeah. That was the simple process with even the product creation, was like go out there and see what products are available. Can you do it better? And then, there's a need for it. But, if you can't, do not. Don't- Kathleen: Yeah. Don't waste your time. Alex: Don't make something worse. Don't even bother. Kathleen: Yeah. Now, okay, when you said the word "video" and Pinterest in the same sentence, I was like, "Ah, we need to stop and talk about this," because I know my team, at IMPACT, is very invested in creating video. We have our own in-house video production team. So tell me more about video on Pinterest. Alex: Pinterest and video have been a long slog of a process. They tried to do this back in 2018 and just couldn't get it to work. I don't know exactly why they struggled for so long to get it, but they re-rolled it out earlier this year, and the initial results that people are getting have been really strong. It's a way to definitely stand out, like I said before, from the competition. So, again, if somebody's scrolling through and looking for all natural cleaners and they see four Pins and one is a video Pin of showing the cleaner and then spraying it and using it on something, obviously that's going to stand out by a large margin. So if you're able to produce videos on there, you already have your competitive advantage. Get your ass on Pinterest. It can serve you well. Kathleen: And especially when you think about the work that goes into creating good video. If you put all that time in and it feels like if there's just one more place you can put that video, get it out there, because it's all about distribution. Is it fair to say that, because this is so new, it's a little bit of the wild west in terms of best practices and what's going to work? Alex: All of Pinterest is the wild, wild west. Pinterest ads are the wild, wild west. Pinterest images are the, I love Pinterest, but they really struggle sometimes with just basic advertising things, the stuff that comes so inherently and so easy when you're on Facebook is not the same experience that you're going to have on Pinterest. But, again, these barrier to entries of, that make it a good thing, so yeah. It is the wild, wild west, but, again, there's really great rewards to the person and team that puts in the effort and time there. Shoppable Pins Kathleen: And hasn't Pinterest just, or are they in the process of introducing shoppable Pins? Alex: Again, this is one of those things that they've tried and fumbled, and they're there. They're there and I don't really have any good use cases of people doing it, but the one thing I have seen work really well. So back to Live Luv Lavish, because this is a great example. So she has a cleaner on sporting equipment. What's a great piece of content instead of just putting your product on Pinterest, would be to create some piece of content that that person would want. So I would create something like the five best sporting cleaners, and then list your product as number one on there and be like, "This is an awesome product, but here are some other ones that are really great." That is a really great way to do it on Pinterest, because people will share that content more than they will share something like a shoppable Pin. But, shoppable Pins do exist, and there are people that do well with it. They're not really in my circle, though. Getting Found on Pinterest Kathleen: Got it. Now, once somebody gets content up on their Pinterest account, are there tricks to getting it found and to getting that initial traction and getting seen? Alex: Not really. The biggest thing on Pinterest is this consistency of the platform. You'll see it on YouTube. If you're posting every Monday, YouTube will give you a little bump. The same with Google. If you're posting regularly or posting regular content, Google gives you a little nudge. They like that. They like fresh, they like new content. So that is what I would more say. You are essentially, there's this thought that I had when we were creating our initial Pinterest thing, it's called "shotgun theory." You know the difference between a rifle and a shotgun. A rifle, it shoots a singular bullet into a very small space, right? But, a shotgun, you spread out. The pellets explode and they spread out and they create a wide spread. Kathleen: That's the phrase "take a shotgun approach," which is- Alex: There you go. Exactly, exactly. And that's what you want to do. You want to spread out that content, because one of those things will go viral and go big. So all of the content is centered around that, right? That's why you're creating five different images, that's why you're pinning those 10 different posts, because, out of all of that, one of them will do well, but one of them will do really well, and that's the fun part. Kathleen: It does sound a little bit like, at this point, Pinterest is such a great opportunity purely because marketers haven't completely ruined it. They have some other platforms. Alex: Yeah, yeah. Like Facebook. Who Is - And Is Not - Right For Pinterest? Kathleen: I'm not saying get in there and ruin it, but there is this opportunity to be the first mover in your space for Pinterest. Is there anybody that Pinterest is not right for? Any type of business that it's not right for? Alex: I would say if you're really tech focused. I would say that Pinterest is going to be hard to come by. Pinterest has surprised me before. We have a client of ours who is in the health and wellness space. His name's Rusty Moore. A really good friend. And he got our Pinterest course way back in the day. It's a cool story, but I won't go too far into it. His blog is primarily, though, focused on men, and he was getting a million visitors a month on Pinterest to the male audience, because it was kind of underserved. So I wouldn't say that there are things that are never going to work on Pinterest, because he's kind of proof that you can make it work. I would say, though, that there are, a techy more focus is going to struggle more on there. Anything that's not visually stimulating will be a little bit more difficult. It's kind of the same as Instagram and these types of things where the things like recipes, or the things like travel photos. These images that are very visually stimulating give you a bump up and a leg up. But, I wouldn't say that there's too many topics that you couldn't work in. Lawyer, we have someone who made a lot of money with law. She teaches people how to make disclaimer pages and stuff like that, properly Kathleen: Fun. Alex: I know, right? Super exciting stuff, but she's doing really well with it. Kathleen: But, I think it all comes back to how creative you get about the content, because I don't remember the name of the product, but I read something once about, it was a blender, and the company that makes this blender created this completely viral marketing campaign, because their messaging was all about how it's very powerful and it can blend almost anything. They were sticking things like hammers in the blender, and things you would never put in a blender-they were putting in and making videos of it blending and chopping the things. And so I feel like if you're, even with tech companies, maybe you're not going to do your straight up marketing of your server, but if you can think of a creative way to demonstrate the power of your product or your service, then who knows? Alex: I couldn't agree more. I think it's all about the creativity of the individual. It's the same thing with monetizing a blog or website. I feel like it comes down to creativity. I know of an instance of a guy making $20 grand a month on his blog about herbs. And by herbs I mean the weeds you pick your backyard, and he's able to make, what, more than most high-paid lawyers, online, selling herbs. Kathleen: Wow. Alex: So it's more like how you creatively approach, again, that target person that you're trying to reach. So, yeah. If you had a tech company, or those sorts of things, I'm sure there's a way to work it in, if they can work in the blender industry. Kathleen: Well, and if you're listening and you have an idea, Tweet me or send message, because I want to hear it. Alex: Yeah, for sure. How Pinterest Has Helped Grow Alex's Business Kathleen: I guess, to bring this back to where the rubber meets the road, can you talk a little bit about the specific results that you've seen? You mentioned that you get 3.1 monthly views from Pinterest. What does that mean for your business? Alex: We can use Avocadu as an example. We get 4.4 million viewers, translates to about 200 thousand organic visitors to our blog and our website, and that is the primary traffic source driving in all of the income for Avocadu. We get Google traffic, as well, but that's a blog that does $10 grand to $20 grand per month, really on autopilot without us having to touch and do much to it. So there are some specific stats that you can expect. Out of your total impressions on Pinterest, which is what you're seeing, the 3.1 million, I can probably get, what, 15% of that to actually click or click over 15%, 20% of that. But, again, that represents a substantial amount of traffic. And then, as well, I think something that's so much more valuable than that is the fact that it's organic and searchable over time, because nothing allows you to scale more than having consistent traffic coming in and knowing that it's coming in every month, because it frees you up to focus on things like optimization and email marketing and these types of things. Kathleen: Yeah, that's pretty incredible. You mentioned 200 thousand organic website visits a month. Is that right? Alex: Yes. Kathleen: I'm sure there are lot of people listening who would just love to have 200 thousand visits to their website a month, period. Alex: Right. Kathleen: Who cares where it comes from? Alex: Right, yeah. Kathleen: So that's pretty great. Alex: And that's another good point. The average Pinterest user is something in the $70 grand per year ballpark, way above average mean and average income, so they're a good demographic of people who actually like to spend money. They're not like, I don't know, your StumbleUpon audience. I don't know much about, I just assume that it might be not as spending focused. Let's say that. Kathleen: Yeah. That's great. Well, I'm now totally trying to process all the ideas I have for what I can do on Pinterest. Alex: Good, good. Kathleen: Every time I do a podcast, my team probably groans, because I come back and I'm like, "Here's 10 more things we should be doing." Alex: Ideas. Ideas. Kathleen's Two Questions Kathleen: Exactly. People who listen know that I always ask the same two questions of every guest I have and I would love to hear your answers. The first of those being, company or individual, who do you think is doing inbound marketing really well right now? Alex: I would say, let's talk about one on Pinterest. Somebody I've been super impressed with is Kate Ahl. We have recently used her team to outsource some of the things on Pinterest, to outsourced some of the creation of the content and organizing of the content. I think she does it very well. She has a Pinterest podcast. It has this really seamless approach of getting people in, learning the best about the platform. I've been really impressed with her efforts, especially as of recent. I was always a fan of DigitalMarketer. I was always a fan of Ryan Deiss's team. I always thought they provided some interesting stuff that, I don't know, that definitely impacted our business. We learned about Pinterest because of being in the DigitalMarketer Lab back in the day, because they had posted something on, like, "Yeah, we're getting tons of visitors on Pinterest," and I was like, "All right, let's check this out." Kathleen: Well, I have to agree with you on Ryan Deiss. It was funny, you live in Austin. We were just talking about this before we started recording. I was in Austin a few weeks ago, and it was to visit and meet with DigitaMarketer. Alex: Oh, it was? Kathleen: Yeah. Alex: Oh, yes, yes, yes. Yeah. Totally. Kathleen: We're a partner of theirs- Alex: Oh, awesome. Kathleen: -and we love those guys. Alex: Yeah, yeah, yeah. Kathleen: So shout-out to Ryan Deiss and Marcus Murphy and Michael Meola and the whole team over there. Justin Rondeau, I just had him on my podcast a few days ago. Alex: Oh, nice. I've always been so impressed by Deiss's ability to see into the future a little bit. Obviously, sometimes, he gets it wrong, but I go did go to Traffic And Conversion Summit, not last year, but the year before, and it's always interesting. I love his looking glass of the marketing landscape and seeing his opinions on it. I think he really does understand marketing at an unbelievable level. Kathleen: Yeah, he's a smart guy, for sure. Alex: He is. Kathleen: Now, Kate Ahl, spell her last name for me so that I know how to find her. Alex: I think it's A-H-L. Kathleen: Okay. Alex: Yeah. Kathleen: Perfect. Alex: Yeah. Kathleen: Just one I hadn't heard before and I'm so excited to have one that's a Pinterest person so we can see some more examples of that in action. Alex: Yeah, for sure. For the people who are interested in Pinterest, we have a Pinterest course that teaches people how to do it, called "Pinterest Traffic Avalanche." As well as her stuff, she sees it from a very big business standpoint. She manages tons of different companies and their Pinterest accounts and stuff like that. So, because of her looking glass, being able to see into all of their stats and these types of things, it's the same way we're able to see for bloggers and small business owners all of their results. She can, not predict the future, but she's always fresh to date on the best content on there. How to Connect With Alex Kathleen: That's great. Now, you mentioned some of the courses that you have. If somebody's listening and they want to learn more about blogging, the stuff that you guys teach, or they want to learn more about some of the other things, like the Pinterest course, what's the best way for somebody listening to find and connect with you online? Alex: There's two ways that I'd send them, and it would either depend if you're a video person or if you're written blog post. If you are a written blog post type person, createandgo.com is where we blog at. We have two epic posts, one on how to start a blog, and then one on how to make money blogging. And that level, that stepping stone strategy that I just talked about on where you need to start and what's your next steps and will pinpoint exactly where you're at and what you need to do next, that is on there. There's a link at the top. You'll be able to find it pretty easily. The other thing is if you are more of a video person, and if you're listening to podcasts, you might like to just play it and listen to it. We have a lot of fans that do that. We have a big YouTube, a big YouTube channel, we have a YouTube channel, 58 thousand subscribers. It's doing well. I actually just recently posted the video version of the how too make money blogging. Again, really breaks down this whole thing. But, we have tons of YouTube videos on there. A lot of people who buy our products, they say they just binge watch the videos. And what's cool about it is you can see the first video I did, maybe three years ago, where I look like a mess, I am in Nicaragua and I have very long hair and haven't shaved in a while, and you can listen to this kid talk about blogging and succeeding with, but it's fun to look back on. Kathleen: That's so cool. Where were you in Nicaragua? Alex: We were in, oh my god, one of the, it's been a while. Kathleen: Was it San Juan Del Sur? Alex: Oh, so it was close. Now I see you're familiar. Kathleen: Were you surfing? Alex: Oh, absolutely. The surf [crosstalk 00:42:50]. Kathleen: I don't surf, but I went on my honeymoon to a place right near San Juan Del Sur and I loved it. It was amazing. Alex: Yeah. Okay. I've stayed there twice for a month at a time. One was a WiFiTribe. Another one was another group, but, yeah, the second time we stayed right by San Juan Del Sur and the Malibu resorts up there, and it was wild. It was a great- Kathleen: It's a cool spot, and most Americans hear Nicaragua, and they're like, "Wait, what? Nicaragua?" But, it's amazing. Alex: Yeah. Have one of their $3 tacos and it will change your mind. Kathleen: Yes. Alex: One dollar beer, $3 tacos. It's, yeah, pretty great. Kathleen: It's pretty great. Well, this has been so much fun, Alex. Thank you for joining me. I have, again, head is bursting with Pinterest ideas. Alex: For sure. You Know What To Do Next... Kathleen: If you're listening and you enjoyed this episode, you learned something, as usual, I would really appreciate it if you would give the podcast as five star review on Apple Podcasts, and if you know somebody else who's doing kick-ass inbound marketing work, Tweet me at WorkMommyWork because they could be my next guest. Alex: Five stars, do it. Kathleen: Yes. Alex: Right there. Takes two seconds. Pick up your phone right now, I want you to do that. I'll walk you through it. Kathleen: I love it. Thank you, Alex. Alex: Thank you, too. 

Gerhard Deiss zeigt uns die Welt eines Botschafters

Resolutions. Resolutions. Resolutions.  Resolutions can be a real kick in the pants... especially if you're doing them wrong. Listen in on how Candice tackles this monster of a topic and breaks it down into four easy steps. Helping you craft the perfect resolution just for you!  ;) To make or not to make a resolution... that is the question.  Resolutions can be our biggest motivator or our worst nightmare. They're either something we look forward to conquering or something we run from and ultimately don't complete. In this episode, Candice & Faith break down the pros and cons of resolutions and how they impact your mental wellbeing. Are you setting yourself up for success or...?   Life happened... now what?   Success, like life, is what you make of it. In this episode, Candice and Faith discuss the #1 reason why most entrepreneurs fail. [Hint: it has nothing to do with ideas, planning or even money] Listen in as they reveal the secret on how to finally find success... their answer may just shock you. Go ahead and have a listen, we'll wait here. ;)  Episode Outline: [1:41] How to craft the perfect list. [3:14] Making realistic resolutions.  [4:47] Reverse hacking your list! [8:05] Money stakes and major commitments [9:36] Don't be your own bottleneck [10:23] Tips for success Resources & Honorable Mentions PEOPLE: Todd Herman - 90 Day Year Ryan Deiss - Digital Marketer Connect With Candice & Faith Candice Parsons: FB Page: https://www.facebook.com/realcandiceparsons/    Site: https://www.candicewriter.com/  FB Group: The Girls Club Faith Sage: FB Page:  https://www.facebook.com/faith.sage Site: www.faithsage.net FB Group: The Girls Club  

Most of Foundr’s podcast episodes are one-on-one chats, usually focusing on a particular foundr or their business. This time around, we were fortunate enough to sit down, in person, with two startup icons, and explore some of the most important facets of running a business. Oli Gardner and Ryan Deiss are both digital marketing pioneers who have grown their online businesses to millions in revenue. Gardner, the instructor of our Landing Page Formula course, co-founded landing page builder Unbounce in 2009. Deiss, a serial entrepreneur, founded DigitalMarketer in 2011. Not surprisingly, this turned out to be a fascinating conversation, in which Gardner and Deiss share both similar and differing opinions on everything from branding to hiring. For example, both founders insist that creating core values is an important business practice that will inform your branding and your decisions. “I have had more businesses come close to failure because of too much opportunity,” says Deiss, who adds that having a mission makes it easier to know when to say no. In addition, as both Unbounce and DigitalMarketer grow, Gardner and Deiss have each honed their strategies for hiring top talent. The details might surprise you, as one of the two companies doesn’t even allow candidates to submit a resume (it’ll get thrown out). Listen in as Gardner and Deiss join Foundr for this lively chat in Barcelona, where they share their hard-learned lessons from growing online businesses and the sacrifices they’ve made along the way. Key Takeaways How to build a great brand The one thing that keeps your customers coming back again and again Why creating core values for your company isn’t just a nice thing to do, but a necessity The latest interaction and design trends—and which ones you should steer clear of Why community is the new brand and how to build a community that boosts your business The biggest opportunity in ecommerce right now How to stay relevant in a changing content marketing landscape Sure-fire tactics for hiring and vetting top talent The big sacrifices they’ve had to make as founders

Karine Vasarino marche sur les pas de Joseph Deiss à Fribourg (podcast)

Dave Gerhardt started out at Drift as the only marketer for the company. But Dave has helped Drift expand their marketing team from 1 to 12 by knowing who to hire, and when to hire. That’s why this week, Ryan Deiss sits down with Dave to talk about the creation of job positions, the hiring process, and how to ensure you’re building a team of valuable marketers. Dave also covers how he’s found his all-star team, hiring for diversity, and what it’s like to know you’ll one day have to hire your own boss. IN THIS EPISODE YOU’LL LEARN: Why Dave looks for side hustles on resumes when he’s hiring a new part of his marketing team Create a job posting, even if you aren’t posting the job, to clearly define the position How to explain to a new hire that you have to move in another direction and they have to be let go How do you approach hiring to ensure diversity

While most advertisers think that Facebook isn’t on their team and is disqualifying their ads, Dennis Yu knows that they’re the ones inadequately using the system. Because for a long time, he was one of the ones cheating the system. Now Dennis is the CTO of Blitz Metrics and has changed his relationship with Facebook; they pay him to launch campaigns to test their beta ad products. In this episode, Dennis explains the future of Facebook, how advertisers should leverage Facebook profiles, and why doing less with the backend of campaigns leads to a higher ROI. They also discuss whether media buyers are potentially becoming obsolete and why it is better to be more hands-off when you are running an ad campaign. IN THIS EPISODE YOU’LL LEARN: Facebook is a system of word-of-mouth at scale and advertisements that embody this are the ones that succeed Advertisers should have several business profiles and use chatbots to interact with users The number 1 mistake Facebook advertisers are making Get back to the basics of goals, content, and targeting

Today, Ryan is the CEO of DigitalMarketer, but for a long time, he was in the weeds of marketing, pulling all-nighters to write email copy. When he finally took on the leadership role, he found that turning off his inner marketer and turning on his inner CEO was a difficult shift. This week, Ryan talks to Jenna and Garrett about the importance of being able to trust employees, give away responsibilities, and be an internal consultant for their business. Dive into the mind of Ryan as he shares his failures and successes, and lets you in on his strategies for growing a business, hiring a team, and expanding his knowledge. IN THIS EPISODE YOU’LL LEARN: What the transition from marketer to leader is like The 10-80-10 principle for leading your team Recognize the moment when it is time to fully step into the role of CEO and stop working on smaller tasks Using the Customer Value Journey on the backend of the business to increase efficiency How to avoid undermining managers 1 key element that can encourage employee growth

Show Notes In this talk at Traffic & Conversion Summit 2018 in San Diego Ryan talks about how to build a REAL brand that is SELLABLE... how to create a company that "old money" would like to buy from you for a big exit some day. It's filled with actionable advice that you can implement right now. Here are some of the key takeaways:   You can turn any marketing stream into a physical products brand Do you know how to build an audience of tens of thousands? If you do, even if you don't sell physical products right now, you can launch a line of three or four of them and sell them to people who you already know are interested. People will always buy stuff The market may change in many ways, but one thing always stays the same: people will always need to buy physical products to meet their daily needs. There will always be demand for that. That alone creates a huge incentive to get into the physical products market.. Make and brand stuff that speaks to people If you come up with a unique idea for a product that really embodies the values of your target market, they will adore you. Not only will they buy your stuff, they will tell everyone they know who might be interested to buy your stuff. You'll see a multiplicative growth in revenue.   It was great hearing Ryan's talk!   Key takeaways: You can turn any marketing stream into a physical products brand People will always buy stuff, and Make and brand stuff that speaks to people   Connect with Ryan Find more amazing podcast discussions on FreedomFastLane.com.   On Facebook On YouTube On LinkedIn On Twitter

Well they were kinda a little bit faded, like usual we said a lot. I’m happy with the way this went boys, thank you for joining me. Bless and love

RHETORISCH UNTERWEGS in Hamburg mit Susanne Deiss: Heute mit Susanne Deiss im schönen Hamburg. Sie macht Führung anschaulich und lebbar. Was Rom mit erfolgreicher Führung zu tun hat, erfahren Sie im Podcast. Persönliche Information. Alle Pragmatiker und Logiker mögen kurz weghören, weil dieser Hinweis nicht in die Struktur passt. ABER, ich muss es loswerden, sonst […]

Wow I think we said to much in this one. @RichardDeiss

In this episode, this beautiful model and I recount some of the past and we talk some future and some present. Had so much fun. We doin again tomorrow. Bless and love my brother.

If you're struggling with online sales, it may be because you haven't answered this question yet: “How can I deliver value in advance of asking for the order?” In this episode, Ryan Deiss, the G.O.A.T. of digital marketing, shares his business growth secrets and the power of digital marketing. Ryan is the founder of DigitalMarketer and realized the power of email marketing when he owed $250,000 in taxes to the IRS and came up with the money in just a few days. His digital marketing business is one of the most successful and well-known in the world. In 2017, DigitalMarketer sent out over 181 million emails, had 8.4+ million unique pageviews on their blog, had 11,455 members in their private community, and their podcast had 2.6+ million downloads.

Find out what happens when John spends a few days in the company of Ryan Deiss and Gary Vaynerchuk. As well as the main lessons that John picked up from Ryan and Gary Vee, he also has a rant about trying to buy a jar of pesto, and a very important lesson about margins. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

Welcome to my interview with my good friend Ed Deiss.    What we'll be talking about: Megsmiles Facebook Page The Richmond Marathon "Strength in life isn't gained through success it's gained through struggle." - Ed Deiss What are 3 AM Friends? Running is not a solo sport; it's a team sport.  The Shamrock Marathon Cameron K Gallagher Foundation and Speak Up The Cameron Gallagher Story "There are no ordinary people" - C.S. Lewis  

Le vigneron Jean-Michel Deiss gère le Domaine Marcel Deiss, Bergheim, Alsace, qui porte le nom de son grand-père, Il parle de la culture du vin aux étudiants IFM dans le cadre de la semaine sur le développement durable (janvier 2016). "Un bon vin c'est comme un bon livre, on ne peut plus lire la littérature de gare après un bon roman", pour Jean-Michel Deiss, qui explique ce qu'est un grand vin ("le terroir dans une bouteille, une concentration d'énergie incroyable dans un petit volume"). "Le bon vin, c’est quand on hésite sur le cépage mais qu'on est sûr de la structure minérale en-dessous", poursuit Jean-Michel Deiss, qui s'oppose à la "culture des arômes" et des "vins de cépage" qui s'est répandue depuis quelques décennies dans le monde. Comprendre un bon vin, selon lui, est aussi facile que de comprendre la qualité d'une tomate de potager, d'un bon pain de boulanger, etc. Plus de conférences : http://podcast.ifm-paris.com/

In this episode DigitalMarketer.com CEO, Ryan Deiss, shares how doing business in the digital economy has evolved since launching his first online venture from his college dorm room in 1999. Listen as Ryan explains why the rapid advancement in technology and the ability for businesses to reach millions won’t produce success without first understanding the market you serve and the specific value you bring to that market.To learn more visit http://DigitalMarketer.com

In this episode DigitalMarketer.com CEO, Ryan Deiss, shares how doing business in the digital economy has evolved since launching his first online venture from his college dorm room in 1999. Listen as Ryan explains why the rapid advancement in technology and the ability for businesses to reach millions won’t produce success without first understanding the market you serve and the specific value you bring to that market.To learn more visit http://DigitalMarketer.com

Mathieu Deiss works with his father at Domaine Marcel Deiss in Alsace, France. Also in this episode, Erin Scala charts some of the history of Bergheim, in Alsace.

Ryan Deiss, founder and CEO of DigitalMarketer.com, got his start in what some might say was a strange business for a teenage boy. But it taught him tons of marketing lessons, and he steps into the studio with Clate and Scott to share some of those business marketing tips. He talks about the importance of keeping your business market-centric and remembering that your business is NOT about your product; it’s about the problems that exist for your target customer. Deiss also recalls the pains of trying to make payroll, the fine line between delegating and just being unwilling to do the work, and getting over the fear of hiring other people.   Want to learn more marketing tactics? Check out our webinar with Ryan Deiss, How to Convert Leads into Paying Customers with Email Marketing Mentioned in this episode:   “How the Mighty Fall” by Jim Collins “Rocky III” Learn.infusionsoft.com Check out this and other episodes at smallbusinesssuccess.com.

Laura Betterly is the online marketing expert the "gurus" go to for help! The famous Internet Marketers she’s worked with read like a "Hall of Fame" list and include Frank Kern, Ryan Deiss, Andy Jenkins and Mike Filsaime. Her marketing exploits have seen Laura featured in The Wall Street Journal, The Washington Post, Newsday and on CNN. Laura is a former punk guitarist, she’s taken a company public and she has two twenty-something sons.In this show Laura shares some great stories from the early days of Internet marketing as well as what’s working today – great resources and best practices for growing your business fast.

Jérôme Deiss est le Social Media Manager de l'AFPA, l'Association de la Formation Professionnelle des Adultes, une organisation nationale qui regroupent 10,000 salaries dont quelques 5000 formateurs. Chaque année l'AFPA voit passer 200,000 stagiaires dans ces cours. Dans le cadre de son poste, Jérôme gère un eco-système social media très vif et intéressant. Homme qui est sur l'internet depuis 1988, Jérôme nous livre dans cet entretien plein de conseils et de bon sens, particulièrement intéressant pour les opérationnels qui travaillent sur le marketing digital et sur les médias sociaux, en particulier.Entretemps, vous pouvez trouver les show notes sur www.minterdial.fr ou bien me suivre sur mon tweeto francophone @mdialFR, sinon, sur mon Tweeto anglais @mdial. Je blog également en anglais sur www.themyndset.com.Bonne continuation.Et, si vous avez aimé cet entretien, merci de prendre quelques instants pour le noter sur itunes!