Podcasts about l'iran

The soul of bitcoin once again under attack! I'm joined by a good friend I met in bitcoin Liran to talk about all the drama surrounding Remove arbitrary limits on OP_Return (datacarrier) outputs and bitcoiners being banned from github. A great chat you won't want to miss! Special Guest: @itsLIRAN✔️ Sources: ► https://x.com/cbspears/status/1917320208483578277?s=52&t=CKH2brGypO5fEYTgQ-EFhQ► https://x.com/0x_orkun/status/1917000549888671880?s=52&t=CKH2brGypO5fEYTgQ-EFhQ► https://x.com/bobmcelrath/status/1917216712249708619?s=52&t=CKH2brGypO5fEYTgQ-EFhQ► https://x.com/lorenhodl/status/1917239736298791345?s=12► https://x.com/notgrubles/status/1917042258848714834?s=52&t=CKH2brGypO5fEYTgQ-EFhQ► https://x.com/cguida6/status/1916982596812030341?s=52&t=CKH2brGypO5fEYTgQ-EFhQ► https://x.com/grassfedbitcoin/status/1916970873258676229?s=52&t=CKH2brGypO5fEYTgQ-EFhQ► https://x.com/grassfedbitcoin/status/1917238947190808701?s=52&t=CKH2brGypO5fEYTgQ-EFhQ► https://x.com/GrassFedBitcoin/status/1916998913531515024► https://x.com/wk057/status/1917235710781690171?s=52&t=CKH2brGypO5fEYTgQ-EFhQ► https://x.com/thebluematt/status/1917156709195485201?s=52&t=CKH2brGypO5fEYTgQ-EFhQ► https://x.com/mrhodl/status/1917521925514940787?s=52&t=CKH2brGypO5fEYTgQ-EFhQ► https://x.com/i/grok?conversation=1917623284436512900► https://x.com/brian_trollz/status/1917632564782850554?s=52&t=CKH2brGypO5fEYTgQ-EFhQ► https://x.com/bitcoinerrorlog/status/1917534510259859696?s=52&t=CKH2brGypO5fEYTgQ-EFhQ► https://github.com/bitcoin/bitcoin/pull/28130► https://github.com/bitcoin/bitcoin/pull/32359✔️ Check out Our Bitcoin Only Sponsors!► https://archemp.co/Discover the pinnacle of precision engineering. Our very first product, the bitcoin logo wall clock, is meticulously machined in Maine from a solid block of aerospace-grade aluminum, ensuring unparalleled durability and performance. We don't compromise on quality – no castings, just solid, high-grade material. Our state-of-the-art CNC machining center achieves tolerances of 1/1000th of an inch, guaranteeing a perfect fit and finish every time. Invest in a product built to last, with the exacting standards you deserve.► Tselly Says: FUG!► Join Our telegram: https://t.me/PlebUnderGroundChat #Bitcoin #crypto #cryptocurrency #dailybitcoinnews #memecoins The information provided by Pleb Underground ("we," "us," or "our") on Youtube.com (the "Site") our show is for general informational purposes only. All information on the show is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the Site. UNDER NO CIRCUMSTANCE SHALL WE HAVE ANY LIABILITY TO YOU FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF THE SHOW OR RELIANCE ON ANY INFORMATION PROVIDED ON THE SHOW. YOUR USE OF THE SHOW AND YOUR RELIANCE ON ANY INFORMATION ON THE SHOW IS SOLELY AT YOUR OWN RISK.

The Future of AI in Pharma & Biotech Research #aiinbiotech #pharmaresearch #drugdiscovery AI is fundamentally changing the way biotech and pharmaceutical research happens. From analyzing vast datasets to accelerating drug discovery, AI-powered solutions are making labs smarter, faster, and more efficient. But how does it actually work? Please visit our website to get more information: https://swangroup.net/ In this episode, I sit with Liran Belenzon, CEO of BenchSci, to explore how AI reshapes pharmaceutical research. We discuss:✅ The biggest challenges of working with scientific data✅ Why big pharma companies prefer AI-powered platforms over in-house solutions✅ How multimodal AI enhances lab efficiency and accelerates drug developmentLiran also shares his journey from being an MBA student to leading a company that works with 12 of the world's top 20 pharma companies. If you're curious about the intersection of AI, biotech, and research, this episode is a must-watch. Let's talk about the future of AI in biotech. What excites you the most? Let me know in the comments. Links from this episode:✅ Get to know more about Liran Belenzon: https://www.linkedin.com/in/liranbelenzon ✅ Learn more about BenchSci: https://www.benchsci.com ✅ Follow BenchSci for updates on AI in biotech: https://ca.linkedin.com/company/benchsci 

Today's guest is Liran Belenzon, Co-founder and CEO of BenchSci. BenchSci is a global leader in AI solutions for preclinical R&D that helps decipher complex biomedical research using proprietary technology. Liran joins us to discuss how AI is transforming disease biology research, streamlining scientific workflows, and enabling better decision-making in pharmaceutical R&D. Liran shares insights into the biggest challenges facing drug discovery today, including the complexity of disease biology and the critical role AI plays in unraveling it. He breaks down how AI-driven knowledge graphs, ontological models, and multimodal AI systems are improving both the speed and quality of scientific research. This episode is sponsored by BenchSci. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.

Fatih Duman'ın kaleminden "Bi On Liran Var Mı Be Abi". Bu yazı Genç Dergisi'nin Şubat 2025 sayısında yayınlanmıştır. Seslendiren: Mustafa Abdurrahman Işık

Welcome to the eCommerce Lab Podcast! Join us in this special episode as we explore the fascinating evolution of advertising on Amazon with Liran Hirschkorn, CEO and Founder of IncrementumDigital.com. Discover how Demand-Side Platform (DSP) technology is transforming advertising strategies on Amazon and changing the rules of the game for sellers and brands.From the beginnings of advertising on the platform to the latest innovations, we will explore how adapting and making the most of these advanced tools can make all the difference to the success of your business on Amazon. Don't miss it!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo

In this episode, we're bringing back one of the first-ever guests on SSP from 2018. He'll discuss a wide range of topics, such as AMC, TikTok shop, influencer marketing, and more. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Can understanding the latest trends in Amazon ads and influencer marketing transform your Amazon-selling and brand-launching strategy in 2025? Join us as we welcome back Liran Hirshkorn, CEO and Founder of Incrementum Digital, one of our earliest guests, who brings his expert insights into the rapidly evolving world of Amazon selling. This year marks a transformative period for platforms like Amazon, where changes in fees and advertising dynamics have forced sellers to realign their focus toward profitability. Liran shares compelling strategies for navigating these shifts and highlights the innovative use of Amazon AI search, Rufus, which is personalizing shopping experiences by customizing search results based on individual habits. Explore the power of enhanced data visibility in Amazon advertising and uncover the secrets to optimizing your strategies. In this episode, we unravel how understanding the customer journey through expanded data insights can significantly boost purchase rates and ad efficiency. Discover how Amazon's strategic expansion beyond its own marketplace opens new avenues for sellers familiar with its advertising platform, allowing them to broaden their reach across different channels. Liran's insights into leveraging Amazon Marketing Cloud to create lookalike audiences for more targeted advertising are not to be missed. Finally, we navigate the dynamic relationship between TikTok and major retail giants like Amazon and Walmart. Hear the captivating story of a seller's transition from Amazon to TikTok, illustrating the platform's impact in driving demand through engaging content and viral potential. We discuss how TikTok's algorithm enhances product discovery, especially for visually appealing items, and the implications of strategic partnerships that could reshape the e-commerce landscape. Throughout this episode, we emphasize the importance of building a strong brand identity and utilizing diverse marketing channels to stand out in today's competitive market. Tune in for a plethora of insights that promise to redefine your approach to e-commerce success. In episode 638 of the Serious Sellers Podcast, Bradley and Liran discuss: 00:00 - E-Commerce Trends and Strategies for 2025 01:29 - Amazon PPC Changes and Current Challenges 03:54 - Personalized AI Shopping Experiences 11:00 - Shift in Search Results and Analytics 11:46 - Amazon Advertising Trends and Strategies 14:32 - Amazon Advertising's Expansion Into Other Retailers 17:59 - Advanced E-Commerce Strategies and Influencers 21:52 - Influencer Marketing's Impact on Brand Launches 27:57 - TikTok and Amazon Integration Strategy 29:57 - Beauty Product's Success on TikTok 36:04 - Amazon Sales Boosting Strategies

Este dinámico episodio de podcast trae lo último en entretenimiento, deportes, salud y música en vivo.

celebramos junto a Liran Roll sus 34 años de trayectoria en la escena del rock mexicano. La banda nos comparte su historia, los retos enfrentados a lo largo de las décadas y su perspectiva sobre la evolución de los géneros musicales. Hablamos sobre su próximo concierto conmemorativo, "Liran Roll and Friends", que tendrá lugar el 9 de febrero en la icónica Arena Ciudad de México. Además, disfrutamos de interpretaciones en vivo, incluyendo su clásico "No Puedo Más", una fusión de blues y rock and roll que conecta profundamente con sus seguidores. ¡Descubre cómo Liran Roll sigue marcando huella en el panorama musical mexicano y no te pierdas los detalles de su gran celebración!

בפרק 60 הכרנו לראשונה את טוביה, אבל לא הספקנו לשוחח איתו על כל הנושאים שרצינו.אז ביקשנו ממנו לבוא שוב.בהמשך לפרק הקודם בו התמקדמו בצ׳יפים לחלל, הפעם התמקדמו במוצרים ומערכות חלל.על מה דיברנו הפעם?במה שונה תכנון של מערכת שבונים לחלל ממערכת שמתוכננת להישאר באטמוספרה?איך יודעים שמוצר ששולחים לחלל יעבוד בחלל, מבלי שבדקנו אותו בסביבה דמוית-חלל?איך מתמודדים עם כוחות ג׳י וויברציות שנוצרים בהמראה? איך גורמים למערכת לתפקד אחרי אירוע כל כך אלים?הזכרנו והרחבנו על בעיית המחזורים התרמייםענינו, לעומק, איך מתמודדים עם בעיות קרינה בחללהאקוסיסטם של תעשיית החלל - ממשלות, חברות ופסי ייצור של מוצרים לחלללויין ה-ULTRASAT של מכון וייצמןועוד הרבה! ישנם עוד שני נושאים שלא כללנו ופרק והחלטנו להביא לכם אותם פה:קיימות שתי גישות לגבי תכנון מערכות לחלל - תכנון לעמידה בסטנדרטים, ותכנון למיקסום של אמינות. יש חפיפה מסוימת בין הגישות, אך הן לא זהות. כל חברה וכל פרויקט צריכים להגדיר את המדיניות לפני תחילת הפיתוח.הפרייה הדדית, או - מה ניתן ללמוד מתעשיית החלל לגבי שאר תחומי התעשיה - מה שמייחד את תעשיית החלל הוא שנושא האמינות הוא בעדיפות עליונה. הבנה של מנגנוני הכישלון ומתודולוגיות לתכנון לאמינות יכולים לעזור לכל התעשיות. באופן ספציפי, תעשיית האוטומוטיב, שאף היא שואפת לאמינות גבוהה, אך במחירים סבירים, יכולה להפיק תועלת מהידע שמצטבר בתעשיית החלל.אנחנו מזמינים אתכם להצטרף לקבוצת המאזינים שלנו בווטסאפ - יש שם בדיקות אמינות למהנדסים שנעולים במסלול גאו-סטציונרי >>> https://chat.whatsapp.com/KwUu8pQsxx220qS7AXv04Tנשמח לשמוע את דעתכם על הפרק בתגובות.פרק 62 - Space ElectronicsHard Reset - הפודקאסט של קהילת Hardware Engineering Israel.פרק זה הוקלט במהלך מלחמת ״חרבות ברזל״.מוזמנים ליצור איתנו קשר במייל podcasthardreset@gmail.comהאזנה נעימה.

durée : 02:29:32 - Les Matins - par : Jean Leymarie, Isabelle de Gaulmyn - Avec Clément Therme, historien des relations internationales, spécialiste du monde iranien / Didier Rebut, professeur en droit pénal à l'université Paris II Panthéon-Assas / Anne-Charlène Bezzina, constitutionnaliste, Mariama Darame, journaliste au Monde, spécialiste des questions parlementaires - réalisation : Félicie Faugère

שלושה מהנדסים יושבים בחדר ומדברים על האתגרים של צ׳יפים בחלל.לא, זו לא התחלה של בדיחה אלא באמת מה שקרה.נושא בעיות הקרינה בחלל לא חדש לנו, דיברנו עליו בפרק 23 עם @״רן לוי״, וגם התארחנו אצל רן ב@״עושים היסטוריה״ באותו נושא בזווית קצת אחרת בפרק 390.הפעם אירחנו את @״טוביה לירן״ שבאמת יודע על מה הוא מדבר - הוא חי את עולם הצ׳יפים לחלל כבר עשרות שנים.טוביה היה ה-CTO של חברת @"Ramon Space״ שבונה, עד היום, שבבים לחלל.את טוביה פגשנו אומנם במקרה בכנס @"ACRC", אבל ממש לא במקרה הוא המרואיין שלנו - הוא כנראה האדם דובר העברית הכי מתאים לפרק בנושא.אנחנו מזמינים אתכם להצטרף לקבוצת המאזינים שלנו בווטסאפ - הדיונים שם מתחממים כל 90 דקות >>> https://chat.whatsapp.com/KwUu8pQsxx220qS7AXv04Tנשמח לשמוע את דעתכם על הפרק בתגובות.

Liran quit a cozy job at IBM to launch Fusic, a TikTok-like app back in 2011. He raised over $10M, acquired tens of thousands of users, and failed.So he went back to what he knew: deep tech and enterprise. He launched WEKA in 2014 to improve the efficiency of GPUs. He was operating on hard mode: building deep tech and selling to large enterprise customers. It took him 5 years to build a commercially-ready product. In that time, he raised over $35M from strategic investors, since VCs didn't get it. Once they launched, they more than doubled every year. And this year, they crossed $100M in ARR. Here's how Liran built WEKA and got it off the ground.Why you should listen:Why deep tech is much harder than normal software startups and always takes much longer.How to get enterprise customers to commit well before your product is ready. How to leverage strategic investors to get you through the early days when you have no revenue.How Liran was able to get customers to pay 6-figure deals when competitors offered 'similar' products for free.KeywordsWeka, deep tech, large enterprises, GPUs, OS, product-market fit, funding, strategic investors, POCs, POVs, AI, GPU use case, performance, cost reduction, rapid growthTimestamps:(00:00:00) Intro(00:02:12) Why my first startup failed(00:08:35) Starting WEKA(00:15:04) WEKA's First Customer(00:17:43) The Operating System of CPUs(00:21:19) The Issues with Deep Tech Companies(00:26:19) Competing with a Free Product(00:32:57) Reaching a Couple Million in ARR(00:36:26) Fundraising(00:43:19) Finding Product Market Fit(00:44:08) One Piece of AdviceSend me a message to let me know what you think!

Arsenal balistique, milices régionales, alliances globales avec la Russie et la Chine, terrorisme international : le régime iranien se servira de toutes ses armes pour ébranler le monde occidental.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Tous les matins à 7h20, l'actualité économique avec Emmanuel Lechypre.

L'emballement des événements au Proche-Orient, que nous avons du retarder la publication de cet épisode.Mardi soir près de 200 missiles ont été tirés en direction d'Israël par l'Iran, une attaque présentée comme la réponse aux dernières opérations d'Israël contre le mouvement pro-iranien Hezbollah. Israël a, à son tour, immédiatement promis une riposte et poursuivi son offensive contre le Hezbollah au Liban, qui déplore déjà plus de mille morts depuis la mi-septembre. Les habitants vivent au rythme des raids et des centaines de milliers de personnes sont déplacées. Cette crise fait craindre un embrasement de la région alors qu'Israël s'apprête à commémorer l'attaque menée il y a un an sur son territoire par le Hamas, également allié de l'Iran. Quels sont les scénarios possibles ? Éléments de réponse avec Hasni Abidi, du Centre d'études et de recherche sur le monde arabe et méditerranéen à Genève, Agnès Levallois de l'Institut de recherche et d'études sur la Méditerranée et le Moyen-Orient, et Acil Tabbara, directrice du bureau de l'AFP à Beyrouth.Réalisation: Emmanuelle BaillonSur le Fil est le podcast quotidien de l'AFP. Nous avons un service à vous demander: si vous avez aimé Sur la Terre, notre série sur la transition écologique, votez pour nous ! Un des épisodes de notre la Sur la Terre est sélectionné pour un prix dans la catégorie Apprentissage au Paris Podcast Festival ! Et il concourt pour le prix du Public: c'est là que vous avez un rôle à jouer. Pour nous soutenir votez ici, cela ne prendra que 30 secondes, et de cocher la case 4 .Vous avez d'autres commentaires ? Ecrivez-nous à podcast@afp.com. Vous pouvez aussi nous envoyer une note vocale par Whatsapp au + 33 6 79 77 38 45. Si vous aimez, abonnez-vous, parlez de nous autour de vous et laissez-nous plein d'étoiles sur votre plateforme de podcasts préférée pour mieux faire connaître notre programme. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

L'éditorialiste de RTL revient sur l'escalade au Proche-Orient après les tirs de plusieurs centaines de missiles réalisés par l'Iran sur le territoire israélien pour venger mort de ses alliés, les chefs du Hezbollah libanais et du Hamas palestinien.

Today's episode features Liran Eliner from Cache AI. Cache is a modern personal finance tool aimed to help folks automate their personal finance outcomes and goals. We chat about the power in having a seamless product to help you take back your time and how automation can be a benefit to folks. Make sure you listen all the way through because there is a special promo for the Toasties you'll want to hear about! Enjoy!   In this episode, we chat about: Automation in personal finance management The importance of HYSA accounts  Common misconceptions about automation and investing   CONNECT WITH TODAY'S GUEST:  Dr. Liran Eliner holds a PhD from Harvard, where he studied the financial decisions of individuals. As part of his PhD, Liran focused on the effects of recent trends and events, such as heavier-than-ever social media use, widespread working from home, and more, on people's financial behavior and outcomes. Today, Liran is the Founder & CEO of Cache, an innovative financial technology company at the forefront of introducing automation to improve personal financial outcomes. Unlike other personal finance apps that focus on advice and recommendations, Cache recognizes that not everyone has the time or motivation to manage their finances on a daily basis, and therefore introduces automation as a tool to help people make better, and in most cases optimal, financial decisions. mycache.ai  Facebook Instagram X/Twitter Linkedin   ABOUT PRICE OF AVOCADO TOAST: Listen in with Haley and Justin Brown-Woods, married millennials picking up the pieces from the financial fiasco they created as a young couple.  They want to normalize conversations about money and learn from others on the path towards financial empowerment. Whether you are just getting started on your debt-free journey, or if you are really starting to hit your stride, this podcast is for YOU!  Join weekly as they interview some others who have done it the right way, the wrong way, and every way in between. Avocado toast may cost a pretty penny, but that doesn't mean it can't be in your budget! FIND HALEY AND JUSTIN ONLINE + SOCIAL MEDIA HERE: priceofavocadotoast.com Price of Avocado Toast Instagram Price of Avocado Toast Twitter Price of Avocado Toast Threads Price of Avocado Toast on TikTok Price of Avocado Toast Facebook Join the Price of Avocado Toast Newsletter   OTHER LINKS: Apply for 1:1 Coaching With Haley & Justin Schedule a Budget Builder call with Haley & Justin Price of Avocado Toast customizable 12 month budgeting template   RECOGNITION: Audio engineer: Garrett Davis Podcast Support: Weir Digital Marketing  

Liran Belenzon is the CEO of BenchSci, a biomedical artificial intelligence company he co-founded in 2016. BenchSci's mission is to exponentially increase the speed and quality of life-saving research, by empowering scientists to design more successful experiments. BenchSci has grown to over 300 people and raised more than $200 million from top investors, including Google's Gradient Ventures and F-Prime. BenchSci works with 15 of the world's top 20 pharma companies, over 4,300 academic institutions, and more than 40,000 scientists. As CEO, Liran strives to inspire people to be the best version of themselves and to make a positive impact on the world. Liran emigrated to Toronto, Canada, and completed his MBA at The University of Toronto's Rotman School of Management. While at Rotman, he worked in the Creative Destruction Lab (CDL), where he met BenchSci co-founders Tom Leung, David Chen, and Elvis Wianda. As a passionate entrepreneur, Liran envisions a future where Toronto and Canada are global leaders in entrepreneurship. Entrepreneurs are the backbone of Canada's economy. To support Canada's businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter. Want to stay up-to-date on the latest #entrepreneur podcasts and news? Subscribe to our bi-weekly newsletter

In this insightful episode of FP&A Tomorrow, host Paul Barnhurst dives into the future of Financial Planning and Analysis (FP&A) with Dr. Liran Edelist, a seasoned expert with over 30 years of experience in finance and technology. The discussion focuses on the importance of modernization, the role of technology, and how FP&A professionals can better align their tools and processes with the needs of the business.Dr. Liran Edelist, referred to as "The Doctor" by Paul, is a distinguished professional with a PhD in Business Administration. Originally from Israel, Liran now operates out of the Greater Boston area and has extensive experience in consulting, technology, and business leadership. With a career spanning nearly three decades, including a presidency at Jedox Americas and a role as an adjunct professor at Boston University, Liran brings a wealth of knowledge on the intersection of finance, technology, and business processes. Expect to Learn:The key components that define modern FP&A and why reducing manual work is crucial.How to find the right balance between people, processes, and technology in FP&A.The importance of selecting the right FP&A tools and avoiding common pitfalls during implementation.Insights into the role of AI in FP&A and how it can act as an additional "pair of hands" rather than a replacement.The significance of having a modernization mindset and how it can lead to continuous improvement in FP&A processes.Quotes:Here are a few relevant quotes from the episode "The great FP&A is a modernized FP&A where you don't have too much manual work." - Dr. Liran"FP&A should be the front office of the organization, helping lead the business alongside the CEO." - Dr. Liran"The key to successful FP&A is balancing the right people, processes, and technology." - Dr. LiranIn this episode, Dr. Liran Edelist emphasizes the importance of modernization in FP&A, urging professionals to adopt a mindset of continuous improvement rather than relying on outdated methods. This episode underscores FP&A's vital role as a strategic partner in guiding organizations toward a more data-driven and forward-thinking future.Follow Dr. Liran:Website - https://www.topit.biz/LinkedIn - https://www.linkedin.com/in/drliranedelist/ Follow Paul: Website - https://www.thefpandaguy.com LinkedIn - https://www.linkedin.com/in/thefpandaguyWorld-class Digital FP&A Course Bundle: Signup for over ten hours of video content with 4 different courses and 8 modules on FP&A topics including: Business Partnering, Data Analysis, Financial Modeling Design Principles, and Modern Excel. Use code Podcast to save 25%. What are you waiting for signup now: https://bit.ly/4decOf3Enroll for Financial Planning & Analysis Certificate Program:Sign up for the 8 week online financial planning & analysis certificate program by Wharton Online and learn the art of forecasting, analysis, business partnering and financial storytelling:

After achieving his commerce and law degrees and selling his first startup, he immigrated to Canada to do his MBA at the University of Toronto's Rotman School of Management. While at Rotman, he worked in the Creative Destruction Lab (CDL), where he met three Ph.D. students—all immigrants like him—who were working to discover how AI could solve the declining productivity of drug discovery. Together, they founded BenchSci in 2015 and launched the ASCEND™ platform in 2023. Since their time at CDL, BenchSci has gone from four co-founders to a more than 350-employee operation that has raised more than $200 million from top investors, including Generation Investment Management, TCV, iNovia Capital, F-Prime, Gradient Ventures (Google's AI fund), and Golden Ventures, and works with 16 of the world's top 20 pharma companies, over 4,500 academic institutions, and more than 50,000 scientists.As CEO, Liran strives to inspire team members to be the best version of themselves and positively impact the world. Liran is a 2021 Ernst and Young Entrepreneur of the Year finalist and is passionate about using AI to exponentially increase the speed and quality of life-saving research. Hosted on Acast. See acast.com/privacy for more information.

Urgent alert for Amazon sellers: Major changes are about to hit, and you could be losing thousands if you don't act immediately. In this critical episode, Liran Hirschkorn is joined by Yoni Mazor from Getida, the industry expert in recovering lost money on Amazon. Together, they break down the new policies impacting reimbursements and reveal exactly what you need to do to secure your lost profits before time runs out. Don't miss this essential update that could save your business Get $400 in free reimbursements: https://getida.com/Liran

In this episode of Dropshipping Talk, Liran explores the incredible journey of Kostify, a young entrepreneur who started his dropshipping empire at 15 and now earns over $20,000 per month. Kostify's story is a testament to the power of determination, creativity, and leveraging free organic strategies to succeed in the world of dropshipping. Tune in to discover how he defied expectations and turned his passion into a thriving business.What You'll Learn:Kostify's Early Challenges: How he balanced school and entrepreneurship, and what motivated him to pursue dropshipping.Strategies for Success: The organic marketing techniques Kostify used to grow his business without a huge budget.Building a Brand: Insights into how Kostify built a recognizable brand at a young age.Why Listen? This episode is a must-listen if you're interested in entrepreneurship, dropshipping, or learning how to build a successful online business from scratch. Kostify's journey is not just inspiring but also filled with practical advice that you can apply to your own business.Connect with Kostify:Twitter: https://x.com/KostifyIncInstagram: https://www.instagram.com/kostify.inc/⭐ Start Your

00:00 - Good Morning00:14 - Guests00:36 - Schedule01:07 - Back at MDY01:49 - Emails05:24 - Introduction06:20 - MDYsponsor.com07:34 - Amud Aleph28:44 - Amud Beis55:09 - Gemara Sponsorships56:43 - Have a Wonderful DayQuiz - http://Kahoot.MDYdaf.com--Today's shiur is sponsoredAnonymous - For the safe and speedy return of all the hostages&L'refuah shleima נפתלי הערץ בן העניא לאה A Hidden tzaddik in our generations&לע״נ זכריה בן משהלע״נ חיה בת יוסף&לעילוי נשמת רבקה בת חיים משה ע"ה&Eric Taieb: For the protection and success of my children Liran, Orel & Eden. Amen!&In Honor of MOURAD NAKASH&Loren and Sora Deetza Spigelman in honor of 20 years living in Eretz Yisrael.​(Pause) AND for the birth of their first grandchild, a girl, born to Devorah and Ariel Markus in Yrslm.​--Turning of the daf:Sponsored by Yisroel Sherer, Construction Management and Supervision, and Lifeshare.community/MDY Protecting Families Today, BEFORE Tomorrow's Unexpected Loss&Kidnovations LLC: in honor of my Uncle Reb Elchanan Pressman, Fishel and as a zechus for Akiva Simcha Ben Fayga and רבקה יהודית בת יפה חיה_________________________________

This Week in Startups is brought to you by… CommandBar - Seamlessly integrate an AI-powered guide into your software, making navigation intuitive and interactive. Visit https://www.commandbar.com/twist to get a custom live demo. .Tech Domains - Don't miss our “Jam with JCal” contest! To apply and get more details go to https://www.jamwithjcal.tech brought to you by .tech domains. Lemon.io - Hire pre-vetted remote developers, get 15% off your first 4 weeks of developer time at https://www.Lemon.io/twist * Todays show: Antonio Gracias of Valor and Liran Zvibel of WEKA join Jason to discuss WEKA's product market fit and real-world applications (13:49), energy solutions for future data centers and capital allocation strategy (30:07), and a Jam with JCal session with Uptrend AI's Ramsey Shaffer (37:00). * Timestamps: (0:00) Antonio Gracias of Valor and Liran Zvibel of WEKA join Jason. (2:52) Investment thesis for WEKA and discussion on investment strategies (5:30) Investing in winners and the future of compute and AI technology (10:14) CommandBar - Visit https://www.commandbar.com/twist to get a custom live demo. (13:49) WEKA's product market fit and real-world applications (21:49) .Tech Domains - Apply for the Jam Session with JCal contest today at https://www.jamwithjcal.tech (23:08) Innovative customers and technology behind the Las Vegas Sphere (23:08) Innovative customers and technology behind the Las Vegas Sphere (25:12) Impact of Weka's technology on rendering and data management (30:07) Energy solutions for future data centers and capital allocation strategy (34:22) Weka's hiring and job opportunities (35:34) Lemon.io - Get 15% off your first 4 weeks of developer time at https://www.Lemon.io/twist (37:00) Jam with JCal winner Ramsey Schaffer, CEO of Uptrends AI. (38:09) Ramsey's pitch and Jason's feedback (45:22) Importance of founder-led sales, pricing strategy, and UX improvements (51:02) Engaging with customers and final thoughts on Uptrends ai * Links from show: Check out Valor Equity Partners: https://www.valorep.com Check out WEKA: https://www.weka.io Check out Stability AI: https://stability.ai Check out the Sphere: https://www.thesphere.com Enter the Jam with JCal contest: https://www.jamwithjcal.tech Check out Uptrends AI:https://www.uptrends-ai.tech * Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com * Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp * Follow Liran: X: https://x.com/liranzvibel LinkedIn: https://www.linkedin.com/in/liranzvibel/ * Follow Ramsey: X: https://x.com/RamseyShaffer LinkedIn: https://www.linkedin.com/in/ramseyshaffer/ * Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Thank you to our partners: Timestamps: (10:14) CommandBar - Visit https://www.commandbar.com/twist to get a custom live demo. (21:49) .Tech Domains - Apply for the Jam Session with JCal contest today at https://www.jamwithjcal.tech (35:34) Lemon.io - Get 15% off your first 4 weeks of developer time at https://www.Lemon.io/twist * Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland * Check out Jason's suite of newsletters: https://substack.com/@calacanis * Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com * Subscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916

Liran is one of the founding partners at Team8, one of the most preeminent investors in Israel with over one billion dollars under management. Team8 started in 2014 with a focus on cybersecurity and enterprise technology, and it has since evolved to include investments in fintech and healthcare as well. Before starting Team8, Liran was in Unit 8200 and then worked in product-focused roles at two high-growth tech companies. In the episode we discuss his story of starting such a successful fund at a young age, the opportunity they saw in a foundry model in Israel, and the areas of cybersecurity that can support standalone public companies as opposed to just acquisition targets. Team8 website: team8.vc Sponsor: vulncheck.com

Secure coding education should be more than a list of issues or repeating generic advice. Liran Tal explains his approach to teaching developers through examples that start with exploiting known vulns and end with discussions on possible fixes. Not only does this create a more engaging experience, but it also relies on code that looks familiar to developers rather than contrived or overly simplistic examples. Segment resources: https://github.com/lirantal https://cheatsheetseries.owasp.org/cheatsheets/NPMSecurityCheat_Sheet.html https://lirantal.com/blog/poor-express-authentication-patterns-nodejs The challenge of evaluating threat alerts in aggregate – what a collection and sequence of threat signals tell us about an attacker's sophistication and motives – has bedeviled SOC teams since the dawn of the Iron Age. Vectra AI CTO Oliver Tavakoli will discuss how the design principles of our XDR platform deal with this challenge and how GenAI impacts this perspective. Segment Resources: Vectra AI Platform Video: https://vimeo.com/916801622 Blog: https://www.vectra.ai/blog/what-is-xdr-the-promise-of-xdr-capabilities-explained Blog: https://www.vectra.ai/blog/xdr-explored-the-evolution-and-impact-of-extended-detection-and-response MXDR Calculator: https://www.vectra.ai/calculators/mxdr-value-calculator This segment is sponsored by Vectra AI. Visit https://securityweekly.com/vectrarsac to learn more about them! In this interview, we will discuss the network security challenges of business applications and how they can also be the solution. AlgoSec has spent over two decades tackling tough security issues in some of the world's most complex networks. Now, they're applying their expertise to hybrid networks—where customers are combining their on-premise resources along with multiple cloud providers. Segment Resources: https://www.algosec.com/resources/ This segment is sponsored by AlgoSec. Visit https://securityweekly.com/algosecrsac to learn more about them! Visit https://www.securityweekly.com/asw for all the latest episodes! Show Notes: https://securityweekly.com/asw-286

Secure coding education should be more than a list of issues or repeating generic advice. Liran Tal explains his approach to teaching developers through examples that start with exploiting known vulns and end with discussions on possible fixes. Not only does this create a more engaging experience, but it also relies on code that looks familiar to developers rather than contrived or overly simplistic examples. Segment resources: https://github.com/lirantal https://cheatsheetseries.owasp.org/cheatsheets/NPMSecurityCheat_Sheet.html https://lirantal.com/blog/poor-express-authentication-patterns-nodejs Show Notes: https://securityweekly.com/asw-286

Secure coding education should be more than a list of issues or repeating generic advice. Liran Tal explains his approach to teaching developers through examples that start with exploiting known vulns and end with discussions on possible fixes. Not only does this create a more engaging experience, but it also relies on code that looks familiar to developers rather than contrived or overly simplistic examples. Segment resources: https://github.com/lirantal https://cheatsheetseries.owasp.org/cheatsheets/NPMSecurityCheat_Sheet.html https://lirantal.com/blog/poor-express-authentication-patterns-nodejs The challenge of evaluating threat alerts in aggregate – what a collection and sequence of threat signals tell us about an attacker's sophistication and motives – has bedeviled SOC teams since the dawn of the Iron Age. Vectra AI CTO Oliver Tavakoli will discuss how the design principles of our XDR platform deal with this challenge and how GenAI impacts this perspective. Segment Resources: Vectra AI Platform Video: https://vimeo.com/916801622 Blog: https://www.vectra.ai/blog/what-is-xdr-the-promise-of-xdr-capabilities-explained Blog: https://www.vectra.ai/blog/xdr-explored-the-evolution-and-impact-of-extended-detection-and-response MXDR Calculator: https://www.vectra.ai/calculators/mxdr-value-calculator This segment is sponsored by Vectra AI. Visit https://securityweekly.com/vectrarsac to learn more about them! In this interview, we will discuss the network security challenges of business applications and how they can also be the solution. AlgoSec has spent over two decades tackling tough security issues in some of the world's most complex networks. Now, they're applying their expertise to hybrid networks—where customers are combining their on-premise resources along with multiple cloud providers. Segment Resources: https://www.algosec.com/resources/ This segment is sponsored by AlgoSec. Visit https://securityweekly.com/algosecrsac to learn more about them! Visit https://www.securityweekly.com/asw for all the latest episodes! Show Notes: https://securityweekly.com/asw-286

Welcome to the Self-Reflection Podcast with your host, Liran. In this intriguing episode, Liran engages in a deep exploration of the occult with her guest, Robert Mortem. Together, they delve into the intricate world of Satanism, shedding light on its origins, beliefs, and practices.Robert, a practitioner of the occult, provides valuable insights into the diverse interpretations of Satanism throughout history. Drawing from ancient cultures and esoteric traditions, he discusses the nuanced perspectives on Satanism, emphasizing its connection to nature, balance, and self-empowerment.Throughout the conversation, Liran and Robert challenge common misconceptions surrounding Satanism and the occult. They discuss the symbolism of horns, the concept of self-deification, and the role of ritualistic practices in spiritual enlightenment.As the dialogue unfolds, listeners are invited to consider alternative viewpoints and explore the richness of diverse belief systems. From the influence of ancient mythology to the relevance of contemporary spirituality, this episode offers a captivating journey into the depths of the occult.Tune in to gain a deeper understanding of Satanism, challenge preconceived notions, and embark on a journey of self-reflection and exploration.#OccultExploration #SatanismUnveiled #SpiritualJourney #EsotericWisdom #SelfReflectionPodcast #DiverseBeliefs #AncientMythology #NatureConnection #SpiritualEnlightenment #AlternativePerspectives #OccultKnowledge #RitualPractices #MythologicalInsights #ExploringBeliefSystems #OpenMindedConversations"https://prolonfast.com/products/gofast?rfsn=7553594.01507e9&utm_source=refersion&utm_medium=affiliate&utm_campaign=7553594.01507e9Support the Show.Support the Show.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon launches Amazon.co.za in South Africa https://www.aboutamazon.com/news/retail/amazon-south-africa Amazon announces the launch of Amazon.ie in Ireland in 2025 https://www.aboutamazon.com/news/retail/amazon-ireland-store-launch It's getting harder to avoid commercials: Amazon joins other streamers with 'pause ads' https://www.usatoday.com/story/money/2024/05/08/amazon-prime-video-pause-ads/73614614007/ Walmart shopper data will soon feed targeted ads on Disney Plus and Hulu https://www.theverge.com/2024/5/8/24152172/walmart-disney-plus-hulu-targeted-ads Amazon Marketing Cloud now supports offline sales insights https://advertising.amazon.com/en-us/resources/whats-new/amazon-marketing-cloud-now-supports-offline-sales-insights/ Starting in March 2024, Amazon began rolling out a new experience designed to make it simple for sellers to comply with certification requirements related to the US INFORM Consumers Act.  Now, starting in May 2024, if you have 200 or more transactions or $5,000 or more in revenues during a continuous 12-month period, you may receive a formal notification to review and certify that your business information is correct.  However, you do not need to wait to receive the formal notification and can take action now to avoid the risk of account deactivation later which could affect your upcoming sales events. The episode continues with a must-attend call to action for all sellers aiming to refine their competitive edge: the Elite Workshop in Madrid, Spain. We've got an impressive lineup of speakers who will share invaluable insights on strategies for success on Amazon and Walmart. Tune in for Bradley's tips on harnessing Helium 10's Insights Dashboard for effortless competitor tracking, covering everything from pricing to sales and keywords. And don't miss out on the discussion about the critical role of click-through rates versus conversion rates, using Helium 10's Chrome Extension with Amazon Brand Analytics data to illustrate why attracting clicks is only half the battle in e-commerce. Discover the power of coupling high clicks with strong conversions, ensuring your products don't just catch the eye but also seal the deal. (Time Stamps) -  In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Amazon South Africa Launch 01:50 - Amazon Ireland 03:37 - Prime Video Ad Update 05:52 - Walmart Video Ads 07:34 - AMC Update 08:33 - INFORM Act 2024 10:42 - UPS Ground Saver 11:34 - Instagram Integration 12:45 - Seller Workshop In Madrid, Spain 13:42 - Pro Training Tip: Competitor Tracking Using Helium 10 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Amazon has launched a marketplace in two new countries. There's soon going to be another way to use sponsored TV ads. Make sure you confirm your seller information with Amazon so you don't get your account suspended. These stories and more on today's Weekly Buzz how cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world and we give you training tips of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. All right, let's go ahead and hop right into the news stories Now. The first one is actually about a new marketplace that has launched. All right, there was a while where Amazon was launching marketplaces left and right. Then there was like a year or two where it seemed like there wasn't many new after the ones that launched in, like Poland and Netherlands, et cetera. And now we have a article from Amazon entitled Amazon launches Amazon.co.za in South Africa. All right, so Amazon has now launched and customers in South Africa can now shop on this website that I just mentioned, and they've got desktop browser, mobile browser, everything. Well, there's 20 different product categories that they have, and they actually get free delivery on their first order and then free delivery for any subsequent orders above 500 of their currency, which is about 27 US dollars. Interestingly something different in South Africa, they receive their status updates via WhatsApp. All right, so that's how they can track their orders there, and they also have hassle-free returns. So here's another English language-based country that is opening up, and so, as the opportunity to sell there come for foreign sellers might be a little bit easier to get your listings ready for that market.   Bradley Sutton: Speaking of English-based countries where Amazon is expanding to, another announcement was made this same week, again from Amazon, entitled Amazon announces the launch of Amazon.ie. You guys know where that is Amazon.ie in Ireland. All right, not this year, but next year, 2025, amazon is going to launch there. Now, this article mentioned how there's already a lot of people in Ireland who are searching on Amazon, but they're having to search from other countries, and so now there is going to be a dedicated Amazon marketplace in that country. Now, right off the bat, there's going to be a lot of local sellers who will be able to take advantage of that platform. This article says that there's already over 1,000 small and medium-sized Irish businesses already selling on Amazon and they generated over 150 million euros in export sales in 2022. So, you know, sometimes when they launch new marketplaces, there's like a slower rollout or a local rollout that you know starts before the major rollout. So I would assume, if things go similar to these other launches, you know some local sellers might have first access to be able to sell on that marketplace, but again another marketplace where it's English language based for the most part and you're not going to have to, you know, go through some like heavy duty translations to get your listings live in that country. So what about you? Any? Do we have any Irish sellers who are selling in other marketplaces Amazon UK or Amazon USA? Are you looking forward to having your own Amazon Ireland? Let us know in the comments below.   Bradley Sutton: Next article, also about Amazon, and this is about advertising. So we this article is actually from the USA Today and it's entitled it's Getting Harder to Avoid Commercials. Amazon Joins Other Streamers with Pause Ads. So what is the pause ads mean? So that's like, let's say, you're watching a streaming program and you hit pause. Got to go to the bathroom or you're doing something on your phone or whatever, so you hit pause. Well, instead of just the screen pausing, now there's going to be ads that will be visible and also shoppable carousel ads that are going to play during scheduled commercial breaks on Amazon Prime Video. Ads on Prime Video is nothing new, you know. This article reminds us that. Hey, earlier this month, you know, prime Video started to push advertisements on its basic tier viewers and remember it costs $8.99 per month or $14.99 per month as part of Amazon Prime, and then you have to pay $2.99 a month more if you don't want to see these ads. Now, ads on streaming television is nothing new. You know, like Hulu, peacock have these pause ads before, and so now Amazon is doing it.   Bradley Sutton: So the three types of ads that USA Today reports that Amazon is going to have number one carousel ads. It's going to pop up in a sliding lineup during prime video ad breaks and pause ads, which I just mentioned. If a show, movie or even a live sport is paused, there's going to be these like translucent, transparent ads that'll have brand messaging and imagery and even add to cart buttons on there and then brand trivia ads. That one I'm not sure about, but it says it's going to share facts about the brand with the viewers while also giving them opportunities to add the product to their Amazon cart. So again, if you, I'm just wondering, you know, has anybody been using amazon sponsored tv? These are things I might not even have mentioned in in weekly buzz a couple years ago, because no regular sellers would be able to have, you know, be able to qualify for this kind of advertising. But now, with sponsored tv, it's kind of made it available to even smaller sellers. As a matter of fact, I just started the sponsored tv campaign in project x and was able to do it for like $20 a day budget, so even smaller sellers are able to get into this.   Bradley Sutton: Now, speaking of streaming video ads not to be outdone. Walmart made an announcement this week on the Verge. Isn't it funny how Amazon will announce something, then Walmart will do the same, or Walmart will announce something. A few days later there's going to be an Amazon announcement about something similar. It's like they don't want the other one to one-up each other. Right. I love it. It's great for us consumers out there that they're competing for new features and good for sellers, giving us new opportunities to advertise, right? Well, Walmart here in this article from the verge, says Walmart shopper data will soon feed targeted ads on Disney plus and Hulu. All right, so now, uh, information about shoppers, both in store and also those who shop on Walmart.com are going to be kind of like shared um for Disney's streaming portfolio, which includes Disney plus and Hulu. Now this article says, as part of this deal, Walmart advertisers will be able to match the retailer shopper data with Disney's audience graph tools, helping them target audiences and measure data better Now, I'm not sure you know and measure data better.   Bradley Sutton: Now, I'm not sure you know how you know, if a regular you know Walmart sellers, how many of them can participate in this. But again, it's just interesting to me to see where we're coming. You know, three, four or five years ago, not only were people not even selling on Walmart, but you know, nobody would have dreamed that. Oh yeah, let's go ahead and maybe put some of my Walmart products on Disney show or a Hulu show. There was, no, I don't even know if there was a Hulu like four or five years ago. But anyways, it's just interesting how you know the ecosystem of advertising and streaming is progressing and it's affecting, you know, amazon and Walmart sellers Going back to something advanced.   Bradley Sutton: Now. This might only affect some of you, but I wanted to bring it out those of you who are using Amazon Marketing Cloud. Amazon Advertising announced this week that AMC, amazon Marketing Cloud, now supports offline sales insights. All right, so to get this, you subscribe to something called NCS CPG Insight Stream. It's a paid feature in AMC. Now, the difference of what this is providing compared to before, well, well, you know, you could use AMC to be able to see hey, how is our ads impacting online engagement of what you know our consumers are doing after they view our ad? But now it's going to you're going to be able to measure the impact of offline sales. All right, I'm not going to go too deep into this because I know it only affects. You know very few of you are of the level that you're doing AMC, but if you are, make sure to take a look at the article that I linked to below about this and see if this is something that you could leverage Now, something that affects every single third-party seller on Amazon.   Bradley Sutton: Some of you already might have got it, but you saw the announcement that, hey, you've got to review your business information for Inform Act requirements. Inform Act that's a law here in the United States where you've got to confirm your contact details and your address and stuff. It's hard to believe it's been a year already since this came out. We talked about this a lot in the weekly buzz last year, where, you know, amazon was like sending all these like warning messages hey, you might get your account suspended if you don't do this. Well, now you're you're starting to see these notifications come up again and you need to act on it right away. So what the threshold is is starting last month. If you've got 200 or more transactions or $5,000 or more in revenue during a continuous 12 month period, you are going to get this notification that you have to review and certify your business information. This is not just some Amazon rule. This is like the law you know, like any marketplace is going to have it. I'm sure Walmart will have something similar as well. However, you don't need to wait for the notification. All right, you can go to your account health page, all right, and review your account information. If you look in your news on your seller central dashboard, you can get the link where to check this and you're going to be able to kind of like proactively do it because, let's say, you do get that notification. Well, you only have 10 days, all right, in order to certify this information. Now there's a lot of questions that sellers are having about this, like you know different scenarios. So um Shivali has been writing a blog about this with all your frequently asked questions. By the time you're watching this, if you're watching this live, I'm not sure it'll be available yet, but sometime later on today, Thursday, go to h10.me/blog and you should see it towards the top a blog article about the INFORM ACT. It's going to have the links where you can go check in your Seller Central dashboard. It'll have pretty much the answer to any question you might have about this. So make sure to go to h10.me forward slash blog later today and you will be able to get more information about what you need to do to make sure your account does not get suspended.   Bradley Sutton: Another small announcement from Amazon Seller Central. Last week we talked about a new FedEx service that you can buy if you're doing merchant fulfilled FBM Right. Well, now you also can do UPS ground saver. That's like one of the cheapest forms of shipping for UPS for residential deliveries, all right. So you, it's a new option that you can go ahead and buy shipping labels for UPS ground saver All right, and I didn't even know this. Uh, ground saver actually deliver seven days a week. I was like, what UPS delivers on Sunday? Didn't, didn't realize that, all right. Um, you can even deliver two PO boxes. Uh, with this, all right. So you know, like you know, normal UPS, you can't really deliver UPS, but I think what this does is like transfers it to post offices or something like that. But anyways, check out the Seller Central dashboard. You'll get more information on this. I'm all about shipping.   Bradley Sutton: Next article is not really an article, but you guys remember last year, like about last November in the weekly buzz. Remember last year, like about last November in the weekly buzz, I talked about this news article that came out that said hey, meta is letting Amazon shoppers buy products on Facebook and Instagram without leaving the app. So this was something that CNBC and other articles were reporting way back in November of last year. Well, if you look on LinkedIn, our Serious Sellers podcast, buddy Liran, he's talking about how he's actually now seeing it in his Instagram account. He had a video here that that showed how he was on his Instagram and there was an ad that he saw and then it allowed him to sign in, while he was still on Instagram, to his Amazon account and, you know, able to purchase that product. So he had a lot of like discussion, uh discussion on his LinkedIn about, you know what he thinks is coming, uh, if this really is rolling out, or maybe he's just special. I'm not sure, and that's why he got to see. I haven't seen this yet, but you know, like I said, it was announced way back in November and so, hopefully, maybe this is finally going to get rolled out. We might see some more official announcements about how, uh, amazon sellers are going to be able to leverage advertising on Instagram, perhaps even in Facebook. Yeah, it's going to open up a world of opportunity. Uh.   Bradley Sutton: Last thing, I just want to remind you guys, uh, in a few weeks, I'm going to be in Madrid, Spain, with a lot of other sellers, all right, so make sure to sign up. I don't care if you live in the United States. If you can make it to Madrid, get out there. If you're in Europe, man, that's like a $60 Ryanair flight away. Hang out with us in Madrid, Spain, we are doing our Elite Workshop, normally only open to Elite members, but we're opening it up to others, together with AVASK. We've got some amazing speakers like Leo Sgovio, Alina, Carrie, we've got Vincenzo Toscano. We're going to be talking about a lot of high-end Amazon and Walmart strategy. We're going to have a lot of networking opportunities. Really looking forward to our first ever event in Spain. So if you'd like to get there, make sure to go to h10.me/elitespain.   Bradley Sutton: All right, let's get into our training tip of the week, and this one is about a couple of things I want to highlight, and the first thing is about competitor tracking. This, I think, is something that people sleep on. I think you know competitor tracking is not new. A lot of people have been doing it, but it's a manual process, like what kind of things do you want to track with your competitor? Do you want to track if they're getting sales from new keywords that you might not know about? Well, what do you do? You probably run Cerebro once a week on them, or once every other week or something. Do you want to check if they have price changes, like they're lowering their price or raising their price, maybe they're running a coupon, maybe their category is changing, maybe If you're monitoring that, you're probably like having somebody go to their Amazon page and refreshing it or something, right? Well, remember, you don't have to do that.   Bradley Sutton: So, Helium 10 members, diamond and up, you've got access to what we call the insights dashboard. So how you can have Helium 10, do all this work for you is just go to your dashboard, go to one of your products, click the arrow that opens up the details of it, and then go to the competitors tab and make sure to add competitors. All right, so you can see right here those of you watching on YouTube. I added four main coffin shelves right here that I'm monitoring and I now will know, hey, if any of these coffin shelves change their price, or maybe their sales get better than mine, or sales get worse than mine, or maybe other fulfillment type changes, or maybe they start running the coupon or maybe they end a coupon. I'm going to see that.   Bradley Sutton: In addition, if they start getting sales from a new keyword that I might not have in my listing, I can actually get a notification of that. I don't have to go checking Cerebro all the time. So how I did that was I went here to my insights and I hit insight settings at the very bottom, and in insight settings I was able to make new insights. Where I do that, there's two kinds. The keyword one is right here. Under keyword, I select the thing that says keyword suggestions based on my competitors, and after I select that, I can set the parameters where I can say, hey, if I'm not ranking for a keyword but one of my competitors is ranking from one to 20 or whatever ratio I want, it's going to give me a notification that they're on page one for that keyword. The other one here is under competitor. I can start selecting things like competitor changed their price, or they started or ended a coupon, their performance changes. That could be anything from their BSR is more or less than mine, the review count increases by a certain percentage, their sales increase by a certain percentage, or maybe I want to see when they change their listing, like their title or their main image, their category, their subcategory. And so we've got all of these options that allow you to set these notifications so that we're doing the work for you and you're not having to go constantly every day refresh the listing to see what your competitors are doing.   Bradley Sutton: One more thing, speaking of competitors, you know I've talked about this before, but to me this is just like an amazing asset. Whenever you are going on Amazon, this is like one of the things that I look at, and anywhere, as long as you have the Helium 10 Chrome extension installed in the search results. Now you are going to see a blue bar above the three products that are the brand analytics top click for the previous week. All right, so you'll? You'll say ABA most click, number one. This is super, super insightful, because now it's not just a matter of oh, I think the products that are performing best for this keyword. Maybe they're the ones at the top, or maybe they have the most sales or whatever. No, I can literally get the information from Amazon, from brand analytics. Now, the only way you'll see this is if your account has brand registry, because by Amazon terms of service, we can only show it to those who have brand registry. But you can now see which are the most click. And not only that if you put your mouse over that ABA most clicked, it's going to tell you what the conversion percentage is like, like the one that was most click. Look at that. They only have this coffin shelf has only 7% of the sales. Now this one that was the second most click they've got 38% of the sales.   Bradley Sutton: Now take a look at this one. Here's the third most clicked. It's actually a makeup shelf. So you might think, oh man, this person probably has a third most sales on this page. If I mouse over it, even though they're the most third most clicked, I can see that here they have 0% of the conversions in a full week. So, like I'm not even worried about that coffin shelf, if they're not getting any sales, let them have all the third most clicks on the page, because people aren't liking what they have, right? So, really, really beneficial tool that is available if you have the Chrome Extension. All right, guys. That's it this week for the Weekly Buzz. Hope you found this insightful and make sure to join us next week to see what's buzzing.

Komm in den Bashar Kult

En marge de la guerre à Gaza, le conflit entre Tel Aviv et Téhéran, est entré dans une logique d'affrontement particulièrement dangereuse. Au bombardement israélien contre une annexe du consulat iranien de Damas faisant plusieurs morts chez les Gardiens de la révolution, début avril 2024, ont succédé la riposte iranienne sur Israël marquée par une salve de trois cents drones et missiles, et la riposte à la riposte à l'attaque de Tel Aviv. La question qui se pose maintenant est de savoir si les choses vont en rester là ou si, au contraire, les hostilités vont se durcir. La réponse réside sans doute dans l'évolution de la guerre en cours à Gaza. C'est la première fois qu'en Avril, l'Iran attaquait de manière directe Israël. Qu'est-ce que cela révèle du pouvoir interne en Iran et de sa nouvelle stratégie ? Est-ce la fin de la patience stratégique qui prévalait depuis plusieurs années ? Un palier a-t-il été franchi dans le face-à-face irano-israélien ? Dans quelle mesure la fin de la guerre de l'ombre rebat-elle les cartes dans la région ?Invités : Azadeh Kian, sociologue, professeure à l'Université de Paris. Directrice du Centre d'enseignement,  de documentation et de recherches pour les études féministes Bernard Hourcade, directeur de recherche émérite au CNRS, au Centre de recherche sur le monde iranien.

durée : 00:10:36 - Les Enjeux internationaux - par : Guillaume Erner - Le jeu de frappes entre Tel-Aviv et Téhéran se poursuit : vendredi, aux aurores, celui-ci s'est déroulé au cœur de l'Iran, où des explosions ont été enregistrées dans le centre du pays, à proximité de sites nucléaires… - invités : Amélie Ferey Chercheuse au centre des études de sécurité de l'IFRI et coordinatrice du laboratoire de recherche sur la défense

Vous aimez notre peau de caste ? Soutenez-nous ! https://www.lenouvelespritpublic.fr/abonnement Une émission de Philippe Meyer, enregistrée au studio l'Arrière-boutique le 19 avril 2024. Avec cette semaine : Akram Belkaïd, journaliste au Monde diplomatique. Nicole Gnesotto, vice-présidente de l'Institut Jacques Delors. Marc-Olivier Padis, directeur des études de la fondation Terra Nova. Richard Werly, correspondant à Paris du quotidien helvétique Blick. JO, AUBAINE OU PROBLÈME ? Entre le 26 juillet et le 11 août, 10 millions de spectateurs sont attendus dans l'Hexagone pour assister aux jeux Olympiques, dont une grande partie en Île-de-France, puis du 28 août au 28 septembre pour les jeux paralympiques. Autant de voyageurs prêts à payer le prix fort pour se loger à Paris, représentant une aubaine pour les bailleurs. Ils « peuvent avoir l'équivalent d'une année de revenus locatifs traditionnels en deux mois de location Airbnb », pointe le président de la Confédération nationale du logement. L'un des défis de ces jeux consiste à desservir 40 sites olympiques, avec une affluence pouvant monter jusqu'à 6.000 spectateurs à la minute comme au Stade de France. Des alarmistes aux rassuristes, tous le concèdent : circuler en région parisienne pendant la compétition demandera de l'organisation. La région va déployer les grands moyens, avec une offre de transports en commun en augmentation de 15 % en moyenne par rapport à un été traditionnel, « et jusqu'à 70 % sur les lignes les plus sollicitées », précise Ile-de-France Mobilités. Actuellement, la facture provisoire des Jeux est de 8,8 milliards d'euros : 4,4 milliards d'euro pour le comité d'organisation et 4,4 milliards d'euros pour les infrastructures (dont 1,7 milliard d'euros publics). Toutefois la facture publique est impossible à établir, car tous les coûts ne sont pas connus. Se sont ajoutées récemment notamment les primes de 1.900 euros données aux policiers, qui pourraient représenter 500 millions d'euros. S'il existe un indéniable coup de fouet des jeux sur l'activité, les économistes préviennent que l'impact JO sera limité comparé à la taille de l'économie française. Le cabinet d'études Asterès l'estime à « environ 0,4 % du PIB français ». Les Jeux devraient mobiliser au total 180.000 emplois, selon la dernière estimation du Centre de droit et d'économie du sport. Il s'agira avant tout de contrats de courte durée. Autre défi : la sécurité. Selon le politologue Gilles Kepel « les JO peuvent apparaître comme une cible de choix pour les terroristes ». Notamment la cérémonie d'ouverture sur la Seine. Le Président de la République a donc annoncé envisager des lieux alternatifs comme le Trocadéro voire le Stade de France. Il a assuré en outre qu'il n'avait « aucun doute » sur le fait que la Russie puisse cibler les Jeux, « y compris en termes informationnels ». Le ministre de la Défense a fait savoir que 18.000 militaires seront mobilisables pour les JO, dont 3.000 aviateurs chargés de la surveillance aérienne. Pour l'heure, les réservations en provenance de l'étranger sont en deçà des prévisions. Selon un sondage réalisé par Harris pour Atout France auprès de 1.000 personnes, « 69% des Franciliens prévoient de rester en Ile-de-France » pendant les Jeux olympiques et paralympiques. Parmi eux, « 33% affirment vouloir profiter de l'évènement. POUTINE, VAINQUEUR DU CHAOS ISRAËL-IRAN ? Depuis le 7 octobre, Moscou a reçu à deux reprises des dirigeants du Hamas avec leurs parrains iraniens. Dans l'immédiat, Moscou continue d'apporter son soutien à « l'axe de la résistance », l'alliance politico-militaire entre l'Iran, la Syrie et les milices armées pro-Iran. Celle-ci remplit deux objectifs : fragiliser la présence américaine au Moyen-Orient et ouvrir un autre front pour détourner les moyens et l'attention de Washington de la guerre en Ukraine. Elle permet aussi d'affaiblir la domination occidentale sur les affaires du monde. Moscou qui n'a pas condamné l'attaque iranienne sur le territoire israélien, voit dans cette crise l'occasion d'enfoncer un coin entre l'Occident et le reste du monde. Après le lancement de drones et de missiles iraniens sur Israël dans la nuit du 13 au 14 avril, le représentant permanent de la Russie auprès des Nations unies a évoqué une « réponse légitime » de la part de l'Iran et préféré insister sur « l'hypocrisie » occidentale dans le dossier. L'Iran est un allié vital de Moscou dans sa guerre contre l'Ukraine et fournit à la Russie drones et missiles. A la mi-mars, la Russie et l'Iran, avec la Chine, conduisaient des manœuvres militaires conjointes en mer d'Oman. C'est aussi au nom du face-à-face avec l'Occident que Moscou a sacrifié ses bonnes relations avec Israël et une politique régionale marquée jusque-là par un souci d'équilibre. Le politologue Gilles Kepel observe que les relations entre l'Iran et la Russie ont évolué. Autrefois, les Iraniens étaient les alliés obséquieux des Russes. Mais leur position a été renforcée, parce qu'ils ont fourni à Poutine, à un moment crucial, des missiles Shahed qui ont fait des ravages en Ukraine, cassant le moral de la population. « Stratégiquement, Moscou a tout intérêt à l'ouverture de "fronts secondaires", estime Jean-Sylvestre Mongrenier, de l'Institut Thomas More. Ceux-ci conduisent les Etats-Unis et leurs principaux alliés à disperser leur attention et leur énergie politique, mais aussi à réallouer leurs efforts diplomatiques et leurs moyens militaires. » « Grâce à la crise, la Russie a une nouvelle occasion de répandre son narratif anti-occidental, explique, Anna Borshchevskaya, experte au Washington Institute. Pour l'instant, elle est gagnante », juge-telle. La guerre en Ukraine constitue une priorité absolue pour la Russie et les tensions au Proche-Orient sont analysées à l'aune de ce prisme. Des analystes russes cités dans la presse ajoutent la possibilité qu'une escalade provoque une hausse des prix de l'énergie, bénéfique à l'économie russe. Mais avec l'escalade du conflit avec l'Iran, les Américains pourraient juger nécessaire d'allouer en urgence des aides financières à Israël, ce qui impliquerait de verser aussi le paquet d'aide à l'Ukraine. En jeu : 60 milliards de dollars pour Kyiv, une somme qui pourrait permettre aux Ukrainiens de tenir leurs lignes de défense.Chaque semaine, Philippe Meyer anime une conversation d'analyse politique, argumentée et courtoise, sur des thèmes nationaux et internationaux liés à l'actualité. Pour en savoir plus : www.lenouvelespritpublic.fr

Après la riposte israélienne en Iran, doit on craindre une escalade ? Pour en parler avec nous, Héloïse Fayet, chercheuse à l'Institut français des relations internationales, spécialiste de la prolifération nucléaire. Ecoutez L'invité de RTL Midi avec Vincent Parizot et Céline Landreau du 19 avril 2024

Aujourd'hui dans "Punchline", Laurence Ferrari et ses invités débattent de la possible riposte de Tsahal en Iran après l'attaque en Israël.

Frédéric Encel est docteur en géopolitique, maître de conférences à Sciences-Po Paris, auteur du livre "Les 100 mots de la guerre". Ecoutez L'invité d'Yves Calvi du 16 avril 2024 avec Yves Calvi.

Mise à jour : depuis l'enregistrement de cet épisode, le chef d'état-major de l'armée israélienne, Herzi Halevi, a promis lundi soir une « riposte » à l'attaque iranienne.---Les quelque trois cents missiles et drones envoyés par l'Iran, dans la nuit du samedi 13 au dimanche 14 avril, ont été interceptés « à 99 % », selon l'armée israélienne, sans presque aucun dégât. Cette attaque directe de la République islamique d'Iran contre Israël est une première, une « rupture profonde » d'après le président Emmanuel Macron, qui s'est exprimé sur BFM-TV/RMC.Dès lors, Israël pourrait vouloir répliquer, au risque d'une escalade régionale qui pourrait dégénérer. Lundi, les appels internationaux à éviter un embrasement régional se multipliaient, mais cela sera-t-il suffisant ?Comment expliquer ce regain de tensions entre les deux pays ? Est-ce une nouvelle étape du conflit entre ces puissances ennemies du Moyen-Orient ? Et quelles conséquences sur la guerre en cours dans la bande de Gaza ?Dans cet épisode du podcast « L'Heure du Monde », Alain Frachon, éditorialiste au Monde et spécialiste des relations internationales, explique les risques d'une confrontation directe entre l'Etat hébreu et la république islamique.Un épisode de Garance Muñoz et Claire Leys. Musiques et réalisation Amandine Robillard. Présentation et rédaction en chef Jean-Guillaume Santi. ---Ecoutez notre épisode : Hamas, Hezbollah, Houthistes : comment l'Iran a déployé une « toile d'araignée » de milices au Moyen-OrientPour soutenir "L'Heure du Monde" et notre rédaction, abonnez-vous sur abopodcast.lemonde.fr

C dans l'air du 15 avril 2024 - Israël / Iran : peut-on éviter l'escalade ? Quelle sera la réponse de l'Etat hébreu à l'Iran ? Depuis l'attaque sans précédent de drone et de missiles lancée dans la nuit de samedi à dimanche sur Israël par le régime des mollahs en réponse à la frappe meurtrière le 1er avril sur son consulat à Damas, en Syrie, la question agite toutes les diplomaties du monde. De nombreux pays craignent un embrasement. Hier, le cabinet de guerre israélien a débattu de la question. Le principe de représailles est acté mais pas de précision sur l'ampleur ou le moment. A l'ONU, cette nuit, la communauté internationale a appelé Israël à la modération. La France par la voix d'Emmanuel Macron a indiqué tout faire pour éviter l'escalade et l'embrasement. La crainte est qu'après cette attaque directe inédite, Israël frappe des installations militaires ou nucléaires sur le territoire iranien. Ce serait alors l'engrenage. Une autre option serait de frapper l'Iran ailleurs, par exemple au Liban ou en Syrie. Ce serait le retour à une guerre par procuration que les deux ennemis de la région se mènent depuis une dizaine d'années. Le grand allié américain a déjà prévenu qu'il ne soutiendrait pas une attaque d'Israël directement en Iran et a demandé à être prévenu de toutes les initiatives. Un second cabinet de guerre israélien se réunit ce lundi. Selon Israël, qui affirme avoir intercepté 99 % des tirs, 300 projectiles ont été lancés au cours de l'attaque du week-end qui a été neutralisées grâce à l'aide des Etats-Unis et avec l'appui de la France. Comment ont-ils manœuvré pour stopper l'attaque iranienne ? Au lendemain des frappes, Téhéran a assuré avoir prévenu les États-Unis quelques heures avant l'assaut aérien. Une affirmation que l'administration Biden dément formellement. Alors qui dit vrai ? Que fait la France dans la région ? Et qui sont les soutiens d'Israël et de l'Iran ? Si après ce week-end d'extrêmes tensions au Proche-Orient, Israël reste très divisée sur l'attitude à adopter et la riposte à mettre en œuvre contre Israël, l'armée israélienne s'est dit déterminée à ne pas dévier de ses objectifs face au Hamas palestinien, un allié de l'Iran, et à poursuivre l'offensive sur Gaza. Avant l'aube, des dizaines de raids israéliens ont frappé le secteur de Khan Younès, dans le sud de l'étroite bande de terre. Surtout Benyamin Netanyahu veut lancer une offensive terrestre contre Rafah, et ce malgré les mises en garde de la communauté internationale qui redoute un bain de sang parmi les quelque 1,5 million de Palestiniens entassés dans la ville, après avoir fui les combats ailleurs dans le territoire. LES EXPERTS : - PIERRE HASKI - Chroniqueur international - France Inter et L'Obs - AGNÈS LEVALLOIS - Spécialiste du Moyen Orient et vice-présidente de l'IREMMO Institut de Recherche et d'Études Méditerranée Moyen-Orient - NICOLE BACHARAN - Historienne et politologue spécialiste des États-Unis, éditorialiste - Ouest France - GÉNÉRAL PATRICK DUTARTRE - Général de l'armée de l'Air et de l'Espace, ancien pilote de chasse DIFFUSION : du lundi au samedi à 17h45 FORMAT : 65 minutes PRÉSENTATION : Caroline Roux - Axel de Tarlé - REDIFFUSION : du lundi au vendredi vers 23h40 PRODUCTION DES PODCASTS: Jean-Christophe Thiéfine RÉALISATION : Nicolas Ferraro, Bruno Piney, Franck Broqua, Alexandre Langeard, Corentin Son, Benoît Lemoine PRODUCTION : France Télévisions / Maximal Productions Retrouvez C DANS L'AIR sur internet & les réseaux : INTERNET : francetv.fr FACEBOOK : https://www.facebook.com/Cdanslairf5 TWITTER : https://twitter.com/cdanslair INSTAGRAM : https://www.instagram.com/cdanslair/

C dans l'air du 15 avril 2024 - Israël / Iran : peut-on éviter l'escalade ? LES EXPERTS : - PIERRE HASKI - Chroniqueur international - France Inter et L'Obs - AGNÈS LEVALLOIS - Spécialiste du Moyen Orient et vice-présidente de l'IREMMO Institut de Recherche et d'Études Méditerranée Moyen-Orient - NICOLE BACHARAN - Historienne et politologue spécialiste des États-Unis, éditorialiste - Ouest France - GÉNÉRAL PATRICK DUTARTRE - Général de l'armée de l'Air et de l'Espace, ancien pilote de chasse

Aujourd'hui dans "Punchline", Laurence Ferrari et ses invités reviennent sur les frappes de l'Iran envers Israël et sur la peur d'un embrasement du conflit au niveau mondial.

Depuis 24 heures, la communauté internationale est à l'œuvre pour éviter une escalade, un embrasement entre Israël et l'Iran. Les occidentaux et le monde ont-ils la capacité d'influencer le gouvernement Netanyahu ? Qui sont les pays en première ligne ? Réponses avec Fabrice Balanche, maître de conférences à l'Université Lyon 2, et auteur de "Les leçons de la crise syrienne" chez Odile Jacob. Ecoutez L'invité de RTL Midi avec Eric Brunet et Céline Landreau du 15 avril 2024

Un déluge de drones et de missiles, venus d'Iran se sont abattus sur Israël ce week-end. En réaction à cette attaque, l'ambassadeur iranien a été convoqué par le Quai d'Orsay après quoi l'Iran a convoqué l'ambassadeur de France à Téheran. Qu'est-ce que ça veut dire ? Comment ça se passe quand un ambassadeur est convoqué ? Que peut-il se passer ensuite ? Réponse avec le diplomate Jean de Gliniasty, invité de RTL Bonsoir. Ecoutez L'invité de RTL Soir avec Marion Calais et Julien Sellier du 15 avril 2024

Vous aimez notre peau de caste ? Soutenez-nous ! https://www.lenouvelespritpublic.fr/abonnement Une émission de Philippe Meyer, enregistrée au studio l'Arrière-boutique le 12 avril 2024. Avec cette semaine : François Bujon de l'Estang, ambassadeur de France. Nicole Gnesotto, vice-présidente de l'Institut Jacques Delors. Marc-Olivier Padis, directeur des études de la fondation Terra Nova. Richard Werly, correspondant à Paris du quotidien helvétique Blick. REVOIR LES DÉPENSES PUBLIQUES Le 10 avril, le gouvernement a fait évoluer sa prévision du déficit de 4,4% du PIB à à 5,1 % espérés. Selon les prévisions de Bercy, ce déficit doit revenir à 2,9 % en 2027. Il avait déjà sévèrement dérapé à 5,5% au lieu des 4,9% prévus en 2023, en raison principalement de recettes moindres que celles attendues. Au quatrième trimestre 2023, la dette de la France atteignait 3.200 milliards d'euros. Depuis 2017, elle s'est alourdie de près de 1.000 milliards d'euros. Face au mur de la dette, le gouvernement cherche à faire des économies. Après l'annonce de 10 milliards d'euros d'économies en 2024, le ministère des Finances a fixé un objectif de 20 milliards supplémentaires à trouver en 2025 sur l'ensemble des trois postes (Etat, Sécurité sociale, collectivités locales). La Cour des comptes évoque, elle, 50 milliards d'ici à 2027. Ce chantier des économies à réaliser en 2025 est déjà ouvert. Des audits de la dépense ont été pour partie rendus au gouvernement, qui décidera des suites à leur donner d'ici à l'été. Quelques pistes sont déjà dans le débat public, comme notamment la réforme de l'assurance-chômage, les crédits d'impôts, les dispositifs de sortie de crise, les politiques de l'emploi et de la formation professionnelle, la revalorisation automatique des prestations sociales indexées sur les prix, à commencer par les retraites… La piste des affections de longue durée a été écartée. L'économiste Jean Pisani-Ferry estime que, si le péril financier n'a rien d'immédiat, il doit conduire à un réexamen collectif du budget et de son financement, sans exclure ni emprunt, ni impôt, ni réductions. Selon lui, en valeur 2025, ce sont 150 milliards qu'il faut trouver dans les années à venir afin d'assainir les finances publiques et financer les priorités nouvelles. Priorités précisées par l'économiste Olivier Blanchard qui distingue trois composantes dans le déficit : celle liée aux dépenses traditionnelles (allocations-chômage, retraites, paiements des fonctionnaires…), celle liée à la défense contre la Russie et à la lutte contre le réchauffement climatique et, enfin, celles liées au soutien de l'activité en cas de ralentissement. Pour lui, le plan doit clairement être de diminuer les premières, d'augmenter les dépenses liées à la défense et au climat, qui sont vitales à court et long terme, et de soutenir l'économie si nécessaire. Le président de la République, jugeant le débat anxiogène souhaite que l'accent soit mis sur les recettes supplémentaires à engranger plutôt que sur les coupes. Il a rejeté l'idée de présenter des mesures d'économies dans le cadre d'un projet de loi de finances rectificatif qui aurait nécessité un examen parlementaire. Des mesures seront présentées en conseil des ministres le 17 avril, et débattues au Parlement les 29 et 30 avril. Le verdict des agences de notation, qui doivent actualiser la note de crédit française, tombera dans quelques semaines. L'agence Moody's a d'ores et déjà estimé « improbable » que le gouvernement atteigne son objectif de déficit de 4,4 % du PIB en 2024 et de moins de 3 % en 2027. ISRAËL-IRAN, LA PROCHAINE GUERRE ? Le 1er avril, des frappes attribuées à l'aviation israélienne ont entièrement rasé le consulat iranien à Damas, la capitale syrienne. Elles ont tué 13 personnes, dont plusieurs Gardiens de la révolution et deux commandants de la force Al-Qodsn. Parli eux, le plus haut gradé des gardiens de la révolution Mohammad Reza Zahedi, un général expérimenté de 65 ans en charge des opérations en Syrie et au Liban voisin. Une frappe prenant pour cible une enceinte diplomatique, ou même un bâtiment semi-officiel contigu, représente une escalade qui pourrait avoir des conséquences importantes. Ce faisant, « Israël a franchi une ligne », estime Ali Vaez, analyste de l'International Crisis Group. Le président iranien, Ebrahim Raïssi, a affirmé que ces frappes « ne resteraient pas sans réponse ». L'Iran se trouve désormais face à un dilemme. Une riposte pourrait provoquer un conflit ouvert avec Israël et un embrasement régional. Un scénario que Téhéran cherche à éviter depuis le début de la guerre dans la bande de Gaza, le 7 octobre 2023, laissant ses alliés au sein de « l'axe de la résistance » – le Hezbollah libanais, les milices irakiennes et les houthistes yéménites – attaquer seuls l'Etat hébreu en soutien du Hamas. Mais ne pas répondre pourrait ternir la réputation du régime au sein de cet axe et réduire à néant son pouvoir de dissuasion face à Israël. Depuis le début de la guerre civile en Syrie en 2011, Israël a mené des centaines de frappes dans ce pays contre des positions du pouvoir syrien, des groupes pro-iraniens – comme le Hezbollah libanais – et des cibles militaires iraniennes, tout en prenant soin de ne pas tuer des ressortissants de la République islamique, afin d'éviter une confrontation plus large. Les États-Unis ont tenu à faire savoir à Téhéran qu'ils « n'étaient pas impliqués » dans le raid de Damas. La Russie et la Chine ont toutes deux dénoncé vigoureusement cette frappe, qualifiée d' « inacceptable » par Moscou, qui soutient le régime de Bachar el-Assad à Damas. De son côté, l'Union européenne s'est contentée d'appeler à « la retenue ». Afin de ne pas être surprise par des représailles, l'armée israélienne a annoncé avoir renforcé les unités de défense aérienne, mobilisé des renforts de réservistes, suspendu des permissions dans toutes les unités combattantes, et brouillé des signaux GPS afin de perturber d'éventuels vols de missiles iraniens, ou du Hezbollah. L'Iran dispose de missiles d'une portée de 2.000 km susceptibles d'atteindre des cibles stratégiques comme le ministère de la Défense à Tel-Aviv, le quartier des ministères à Jérusalem, mais aussi des raffineries, des centrales électriques, des hôpitaux …Chaque semaine, Philippe Meyer anime une conversation d'analyse politique, argumentée et courtoise, sur des thèmes nationaux et internationaux liés à l'actualité. Pour en savoir plus : www.lenouvelespritpublic.fr

#255: In an era where software development and operations are increasingly converging, the need for effective and efficient observability tools has never been more critical. As systems grow in complexity and the lines between development and operations blur, the role of observability in understanding and managing these systems becomes more prominent. One significant problem is the dichotomy developers face: either being completely isolated from production observability data or overwhelmed by the volume of information available, most of which may not be directly relevant to their specific tasks. In this episode, we talk with Liran Haimovitch from Rookout about developer observability. This concept prioritizes making observability tools and data accessible and understandable for developers, allowing them to gain insights into how their code operates in production environments. This shift is not about discarding the importance of operations in observability but rather enhancing the collective capability of teams to monitor, diagnose, and resolve issues more effectively.   Liran's contact information: X (Formerly Twitter): https://twitter.com/liran_last LinkedIn: https://www.linkedin.com/in/liran-haimovitch/   YouTube channel: https://youtube.com/devopsparadox   Review the podcast on Apple Podcasts: https://www.devopsparadox.com/review-podcast/   Slack: https://www.devopsparadox.com/slack/   Connect with us at: https://www.devopsparadox.com/contact/

Liran Eliner got his PhD from Harvard and studies how social media, work from home, and leverage effects retail investors trading activity. We focus on the reddit phenomenon and whether it is benefiting those who use such social media platforms as their main source of investing information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode SummaryIn this special episode, our guest host, Liran Tal, interviews Snyk's Staff Security Researcher, Rory McNamara, about newly discovered high-impact container breakout vulnerabilities. Liran and Rory go deep into the vulnerabilities and cover everything you need to know, how the vulnerabilities were discovered, and much more.Show NotesIn this informative episode of The Secure Developer, guest host Liran Tal chats with Snyk security researcher Rory McNamara about his ground-breaking discoveries related to Docker vulnerabilities. McNamara's diligent investigations have spotlighted significant container breakout weaknesses, prompting a deep-dive exploration of the complexities of Docker's security scene.Refreshingly candid about the intricacies involved in tracking down these vulnerabilities, McNamara shares the detective-like processes he uses to trace the connections between key components and functionalities. As they discuss the eye-opening potential for exploitation, Rory highlights how using strace helped him decode the problematic underbelly of Docker.Listening to this episode opens up a world of understanding about software supply chain security and the wider implications of these emerging vulnerabilities. Ideal for both security leaders wanting to stay on the cutting edge and developers interested in the nitty-gritty, this conversation not only reveals the problems but also offers solutions. McNamara drives home the importance of timely updates, adopting the principle of least privilege, and layering security measures for optimal protection. This is a must-listen for anyone wanting to deepen their understanding of today's vital security challenges.LinksLeaky Vessels Blog PostDockerKubernetesOWASP Top 10FirecrackerSnyk - The Developer Security CompanyFollow UsOur WebsiteOur LinkedIn

On this episode, we're excited to have Liran Hirschkorn from Incrementum Digital sharing his expertise on Amazon advertising. He helps us unpack the complex Amazon Marketing Cloud and how it anonymizes data for privacy reasons while still offering a comprehensive understanding of the customer's journey to conversion. We further examine how the platform aids brands in measuring incrementality, particularly those utilizing Amazon DSP ads. Don't miss out as we delve into the Amazon PPC techniques for reaching new customers through upper funnel-type marketing and showing ads to lifestyle markets and demographics. We continue the conversation by discussing strategies to optimize Amazon ads campaigns. This includes the merits of creating separate campaigns for each target and employing auto campaigns for discovery. We also weigh the pros and cons of negating keywords in both auto and manual campaigns. Pay attention as we explain the potential benefits of lowering bids to secure better placements and possibly more conversions.  As we wrap up the episode, we shift our focus to optimizing sales and advertising on Amazon. Here, we discuss tactics such as increasing prices to slow sales and avoid running out of stock to boost keyword ranks. We look into managing auto campaigns differently and using modifiers to safeguard against broad and exact match keywords. Listen in as we discuss the importance of making incremental changes and evaluating clicks and actual spend data, instead of just impressions, when optimizing campaigns. Liran also offers valuable insights into sponsored display campaigns and other strategies to ensure high conversion rates for keyword ranking. Don't miss this vital conversation and Q&A on Amazon PPC and Marketing Cloud! In episode 494 of the Serious Sellers Podcast, Bradley and Liran discuss: 00:50 - Catch Liran At The Helium 10 Elite Workshop In New York 01:49 - What Is The Amazon Marketing Cloud? 09:08 - An Advice If You're Using Amazon DSP 11:29 - Auto Campaign Optimization 12:12 - ACoS Targets And Examples 15:03 - Optimizing For Target ACoS 23:53 - Keywords and Budget Per Campaign  25:22 - PPC Strategy When Running Out Of Stock 26:35 - Using Modifiers For Amazon PPC 27:23 - Best Time To Start Optimizing Campaigns 33:41 - Amazon Launch PPC Strategy 36:28 - More Effective PPC Strategies From Liran 41:43 - How To Reach Liran Hirschkorn And Incrementum Digital ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today is TACoS Tuesday, so we're bringing on another advertising expert to answer all of your Amazon PPC questions, including the latest on product launches and more. How cool is that? Pretty cool, I think. Want to keep up to date with trending topics in the e-commerce world? Make sure to subscribe to our blog. We regularly release articles that talk about things such as shipping and logistics, e-commerce and other countries, the latest changes to Amazon Seller Central, how to get set up on new platforms like New Egg, how to write and publish a book on Amazon KDP and much, much more. Check these articles out at h10.me forward slash blog. Bradley Sutton: Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly TACoS Tuesday program, where we bring a special guest every single month and we talk about anything and everything Amazon and Walmart PPC related. And so you guys hopefully you've been getting some of your questions ready. I've been getting some questions ready that I'm going to be giving to our guest, and let's get them all answered. So, without any further ado, let's go ahead and bring on our guest, loran Hirschkorn from Incrementum Digital. Liran in the house. How's it going, man? Liran: It's going great. Thanks so much for having me on. I'm excited to be here Awesome. Bradley Sutton: Awesome, now you're still in New York. Is that where you're based on? I'm in New York, yes, okay, I was just there a few weeks ago, took the family out there, be going one or two times again in October, and one of the times is I'm going to be seeing you. You're going to be our guest speaker at our Helium 10 Elite workshop. Do you know yet what you're going to be talking about there? Can we give anybody a sneak peek? Liran: all Possibly Amazon Marketing Cloud is what's been on my mind, but we'll see, I guess, if that stays the topic or maybe we want to get some feedback from the audience. There's a lot of very interesting things happening with the Amazon Marketing Cloud. We could talk a little bit about that here as well, let's just start with that real quick. Bradley Sutton: I think there's a lot of people in our audience who don't even know what Amazon Marketing Cloud is. Can you explain that a little bit? Liran: Yes, so the Amazon Marketing Cloud is essentially what's called a clean data room. Essentially, it's just a think about it as a place that hosts a lot of data and through AWS, and what it allows brands to accomplish now that you couldn't do before is understand the. I would say two main things One, understand the full customer path to conversion and to create audiences that you couldn't before. Let's tackle each one of those. When we say understand the full customer path to conversion, today we think we understand how a customer buys your product, but you don't really understand it Meaning if a customer searches your brand, clicks on a sponsored brand ad, then comes back, clicks on a sponsored product ad and they buy, the only thing, the only area where you're going to see the attribution of the sale is to sponsored product, because that was the last click and advertising works on the last click attribution. What the Amazon Marketing Cloud does is it stores all that information and it anonymizes the data for privacy reasons. So you don't have the specific customer information, but what the Amazon Marketing Cloud will show you is that you had this month, for this particular product, you had 100 customers that their path to conversion was branded search click sponsored product ad click sponsored display buy or see a DSP ad awareness ad search to brand name click sponsored product purchase. Because of this, what's happened historically is especially for those people that have done DSP in trying to understand whether or not DSP has incremental benefit on the sales Incremental. I see what you did there. Yeah, somebody told me that it was a very smart name to create a few years ago because really that is kind of what's being measured here. Incrementality is being measured with the Amazon Marketing Cloud because in the past if you did a DSP ad and you would be hard to understand if you actually drove more sales as a result of DSP, this will help that a little bit because it will show you how many customers you had this month that purchased when they just saw both, let's say, dsp and sponsored products together and how many customers you had that only saw sponsored products, for example. So you'll get a better understanding. Liran: Even though the way attribution works is it only goes to the last click, I always thought Amazon should have an assist kind of metric where if you had an ad that assisted as part of the process, it should kind of get something. But that's just not how ads work and Amazon Marketing Cloud aims to solve that. And the more you do DSP, especially with upper funnel type marketing, the less you see the attribution there. So when I say upper funnel type marketing, that means upper funnel means not somebody that is immediately looking to buy. So bottom funnel. We have people that are searching for a keyword. They're ready to buy. People that you are retargeting, who have visited your listing they're at the bottom, they're ready to buy. As we move up the funnel you have people that have viewed competitors but not your product. And then you have what's called awareness. We can, as brands grow and they want to scale and they've already sort of maxed out based on, like, the amount of sales they can have, just based on people who are searching for a keyword. They want to look towards brand awareness. Liran: But now you're running ads to audiences on Amazon or lifestyle. You have different markets and demographics that you can show ads to. What happens is when you run an awareness ad, that person is not going to immediately see that ad and go by. They might need to see your ad over three, four months and then, when they are actually in the market for that product, they now remember your name and when they go search on Amazon, they see that sponsored product ad. They're going to click on it and buy it because they recognize the brand name and they've seen the ad before. The problem is that again, it'll usually end up being something else sponsored products or retargeting that is the last view they have. Or click before the sale. And you have been running these awareness ads but you don't know if they're being impactful. Well, now, with Amazon Marketing Cloud, you'll see that that person actually started out with the Amazon Marketing Cloud. Liran: And I would urge people if you're running DSP, have whoever's running DSP free, whether that's Amazon, whether that's an agency ask them to create an AMC instance for you. And the reason is because, whether or not you're going to use AMC now or not, once you create that instance, you can go back a year. You have a year's worth of data since you started creating it. So that means if in six months from now or nine months from now, you want to go back and you want to see the path to conversion, et cetera, you will have already created that instance. And then the other area where AMC is very helpful is you can now create audiences that you cannot create before because you are tracking this data. So in DSP, historically before we couldn't target people who we couldn't differentiate between people who have visited your listing or added your product to cart. Now you'll be able to retarget people who have added your product to cart. You'll be able to retarget people who have added your product to wishlist, who have searched your brand name. So lots of different audiences. Liran: There's something with AMC that is called Paid Insights, where you actually pay Amazon for additional information. With that you can see on average how many buys it takes somebody to become a subscribe and save customer. So you can learn that on average it's three purchases before somebody signs up. Because typically on our first purchase we don't typically sign up for subscribe and save unless we know we like the product. And sometimes it could take your second or third purchase where, like, why am I not just saving and just adding this to subscribe and save? So now you'll be able to understand that and you'll be able to actually create a custom creative and show and add to people after two purchases that says subscribe and save right, because you know that's the typical time where people do that and you're able to create those creatives. So there's a lot that you could do with this. Liran: It's very powerful, but I would say it's still early and people understanding it. I would say a year from now, like today, you're an early adopter If you use it. A year from now you won't be an early adopter if you use it. And also a year from now, I think it will apply more whether you're doing DSP or not doing DSP. More software tools will incorporate some data from it and you'll find that there is sort of this freemium model that if you're using software, certain tools will give you the certain templates of different audiences and different path to conversion. That is included with the software and certain tools will say okay, now if you wanna get crazy and customized because you can customize almost anything within this data you'll have fees around extracting that data. But I'm sure companies probably like Pacvue et cetera the Pacvue is, I'm sure, already incorporated AMC and are working on incorporating more and more of it and you'll see those tools continue to add those things and if you're using those software tools, you'll be able to access that data and it will become more prominent. Liran: So it is very exciting. Today it applies more so if you're using DSP, but I think that's going to change down the line. So it's. I think it's important that brands understand this and it will kind of change the way we look at our metrics from being focused just on ROAS   to being more to having an understanding of also customer journey as well as ROAS  , because again you're gonna have that sponsored brand ad that's not gonna show the ROAS   attribution but you'll say, hey, I know, when I do this sponsored brand ad together with this sponsored product ad, the purchase rate is higher, and so now you're gonna be looking at these combinations and customer journey more so than just ROAS  , and those that do will have an advantage because they'll be able to understand that sometimes that spending more without seeing the RoAS   still equals ROAS   actually on your ad spend. So it's pretty cool and I think you'll hear more and more about it over the next year or so. Bradley Sutton: Okay, cool. So we're gonna be talking about that, perhaps at our elite workshops, so elite members can go to that one. We'll have tickets for non-elite members, if anybody's gonna be there in town. The reason why we're having it in New York is it's Amazon Unbox, which is a cool conference. I haven't been to it. This could be my first one. It was my first Amazon Accelerate last week, so that was super cool. All right. Now, switching back to advertising, I wanna ask my questions first here. So I got a list of stuff I've been waiting for to ask Leeran. But one that I've been getting a lot in I thought it was a good thing to bring out is auto campaign optimization. So you know, with auto campaigns, obviously this, almost more than any other you know, can get super out of control if Amazon is showing you for a bunch of random stuff. But I'm wondering, how do you, how do you optimize for ACoS on Campaigns? Bradley Sutton: Because you can get to a point where I mean I mean obviously the no-brainer thing is alright. Hey, if you should have rules in place where they're using atomic or whatever software, using is, you know, if you get, like you know, 15, 20 clicks or whatever magic number you guys pick without a sale, you know, might start negative matching. That that's that. That goes without saying, right. But the other thing you know that people can do is maybe they see some of their, their targets Not performing well, like the loose match, the close match, and they could start, you know, adjusting on an individual basis those targets. Bradley Sutton: Right, but if you, even if you're doing that, I've seen sometimes you can get to the point where now you're almost all the way down to like a 10 cent. You know target and just, and now you know the quality of keywords at 10 cents. You're just not doing well, but you almost got to that point because, right, so so I, what, what do you do at that point? Should you just you know what I'm gonna go back from 10 cents to a dollar just so I can get some new keywords? But like, where do you draw that balance? Liran: Right. So the first thing is you can also create four separate campaigns where you literally turn off Three and keep one on, so you have a set budget. So your budget is not mixed together within those, within each of those areas, because, because you might have, you know, similar products that do very well, but you might have a loose match that doesn't do well, right. So that's something you could do is separate out those four, turn one off on each campaign and then you have a dedicated budget for each one and if something is working well, you can increase the budget. If something's not working well, you can also decrease the budget. And, yes, the first thing, first thing also to recognize, is that auto, mainly, should be there for discovery, discovery tool. So, number one, you may want to allow your auto campaigns to go add a little bit of a higher ACoS, what you want overall, because you want it to be there as a discovery tool. And, yes, you want to Ultimately add negative keywords and you also want to harvest. So that means the Search terms that are converting, the aces that are converting, whatever your rule is whether it's to converge one conversion to conversion, three conversions. You want to move them over into the manual campaign. Now you can also choose to another, like personal decision, if you're going to negate that keyword in the auto campaign or not. Liran: Negate their pros and cons to both. If you negate it in the auto, you have full control in the manual. What if in the manual it doesn't get as much traction as it did in the auto? Right, and you're already. Now you negated in the auto and it doesn't get traction in the manual. That would be a reason not to negate in the auto campaign, but still you would ultimately have a higher bid and a more targeted bid in your manual campaign, where it should be getting traction there and not so much in the auto. Anymore, I would say the point is, don't let auto be too much a percentage of your overall spent and Maybe allow it to be somewhat of a higher ACoS because you recognize that it's a broad discovery type of tool. Bradley Sutton: Another situation. Let's say I've got a target, ACoS for a campaign just you know Doesn't have to be auto but my target ACoS is 40%. So you know I want my targets For also, you know, at the target level to be 40%. But on one target let's go ahead and say it's a broad, it's a broad match target. I'm at 77% now my cost per click on it is. Or my target that I had, you know the current bid was 291. Let's just say $2.91. Let's just say close call, $3. I'm looking at an exact example now. Let's say it's $3. If my cost per click is 250, right. So I'm obviously not maxing out my target. If my target is $3, right. But at this this to at this 250, I'm still at 70%. I mean right, why my target was at $3 in the first place. Let's just forget about that. I don't know what I was doing there right, but, obviously I have to go down a lot, you know you have to go down to 250 to make a difference. Bradley: Yeah, definitely below, below 250. But but is there, like you know, if 250 already is 77%, you know, should I already try and get or put the target at whatever, whatever 40% is gonna be, or is there value in just going down incrementally, like if I just go 250, technically it still couldn't now I was already getting 250. Right, right, I'm still gonna be at 70% or 77% ACoS. Should I just go down more and say, hey, I'm gonna go down to $2 because that's gonna get me closer to 40%, or do I start? Is there any value in? All, right, I'm gonna go to 250 and then let me go to 240 and 230. What is your thoughts there? Liran: There can be value in going to 230, let's say and I'll tell you what the value is the value is that the placement that you get may be better than the placement that you get at $2 and that placement can influence the conversion. So, for example, at 230, you may be at the bottom of page one at $1.70, you may be only on product pages, for example, and your conversion rate may be much less on those product pages. So there is a benefit in going incrementally and not going too fast. I would say it depends on how much it's spending and how important it is for you to cut ACoS. I would also say it's important to understand the relevancy of the keyword. If it's not such a relevant keyword and my feeling is well, it may not work. Or it's not highly relevant, it may not work. My feeling is it's not gonna work so well, probably at 240 either. Then I may just bring it down further. Liran: But if it's an important keyword, if I'm maintaining ranking, I would try to understand what's happening. Is it ACoS per click issue or is it a conversion issue? It could be ACoS per click issue. It could be that, yeah, three bucks 250 is expensive and it's a $12 product and my conversion rate is good. It's just ACoS per click issue. If so, I would try to bring it down more incrementally and to see what I'm comfortable with. Maybe I'm okay allowing that keyword to be at 50% ACoS ultimately. So I think it depends on the keyword, the importance of the keyword and how much I'm focused around like TACoS versus growth in sales. But the benefit you have in the incrementality is the placement is that your conversion rate may be better at a. You may just end up being on like product pages at a certain point and if you are, your visibility or clicks your conversions are gonna be a lot less, maybe based on the product than in the search results. Bradley Sutton: And then when you say, when you end up on product pages, it's like somebody searched that target keyword, they clicked on another product and then now you're showing up on the product page, correct, exactly because placements even when you're targeting keywords, placements are happening on search results and product pages. Liran: So I would say, generally speaking, with PPC you're better off making smaller, faster incremental changes and looking at data than making vast, big changes quickly. Bradley Sutton: All right. Next thing is the flip side. Let's say my target ACoS is 40%. With what I'm getting right now, though, it's only 10%. Would it be 10 out of 10, 100% of the situations? I should always and I'm maxing out my target Should I always increase my bid Because, theoretically, I could be leaving money on the table, depending on where my placement is? Or is there a situation where I would, hey, let's just keep that 10%? Liran: You know I wouldn't say no. I mean I wouldn't say all the time, I would just say Because, again, it could be just helping you be more profitable. One report that you could look at is the search term impression report, because that report would give you an idea of how you rank compared to other brands in terms of impressions for that particular keyword. So, for example, you could be getting the most impressions out of any other brand and getting 60 or 70% of all the impressions. Probably not in that case, because you're maxing out the cost per click, but you want to see kind of where you are and how much more room is there to get impressions. Now, generally, I would say yes. For me, most of the time I would want to increase the bid for that particular keyword and I would want to get more market share on that keyword. But if you're very focused on profitability and this is helping your TACoS be at the target then maybe not. But what I would say, though, in that case you may want to consider let's say you don't want to increase your budgets anymore you may want to consider shifting budget. Find the stuff that's not working as well, where you can reduce the bids, and then maybe allocate it to this keyword. Generally speaking, I would say I would be likely to increase the bids on that keyword. Liran: If I was under my overall, I would look at it on a kind of a campaign level, not on a particular keyword level. So if my goal for that campaign is a 40% ACOS and because of this keyword on my 30, then I would definitely increase. Now if I'm at 40 still because there's other keywords that are 50 or 60, I would see maybe I need to move budget from those keywords and I should give it to this one. So I'm not increased my budget, but I'm a lot more efficient and I'm getting better sales. I would also see where's my ranking for the keyword. If I'm ranked number one, maybe I don't increase. There's no sense to increase, right. Or if I'm ranked number one, two, three, right, maybe I don't increase because I might just be cannibalizing my organic sales. But again, if I'm number 17, I'm definitely pushing on this keyword and probably what I'm doing is, if it has enough volume, I'm moving into its own campaign. I'm adding a top of search multiplier on that keyword. Bradley Sutton: All right Question from Jonathan. Keywords per campaign. You go from one spectrum where there's people who do single keyword campaigns. You go to another spectrum. Some people have like 50 targets. Let's just start with that part of his question first. Liran: So I would say we're somewhere in between, meaning your highest search volume keywords, most important keywords, we isolate really into their own campaigns and then from there, based on search volume and performance, we'll group keywords together. I would say probably up to 30 to 50 keywords is max of what I would go per campaign. If you have a lot of long tail lower volume keywords, I think that's okay. But definitely the highest search volume keywords or keywords that have sort of medium volume, I might group into groups of five to 10, for example. As far as budget per campaign, that's very dependent on what is your overall budget? What is the performance like? Right, I'm generally going to be shifting my budgets. I'm not going to just put a budget. I'm going to be shifting my budget to the best performing budget campaigns and I'm going to be maybe taking budget away from my poorest performing campaigns. So I think the budget needs to be dynamic. Liran: I think when your question more budget or discovery or scaling, I think in the beginning you're going to probably have more budget on your broad and phrase than on your exact match. As you uncover those best performing search terms, you're going to move more into exact and have probably more budget there. But it's very common that we find phrase match be the best performing keyword type and you'll have most of our budget on that match type. It's sort of in between discovery and very narrow targeted. But I think over time you're going to put more budget on your scaling campaigns. In the beginning you're going to put more budget on your discovery campaigns Because your scaling really should be your best performing keywords. So that's where you're going to allocate more budget to and less so on discovery, because you've already discovered a lot of what's out there initially. Bradley Sutton: All right, Kind of a universal. This question has been around for years. People have different opinions on this. Hey, you're doing great on sales, about to run out of stock. Do you slow sales by raising price and turning off ads and then that hurts your potentially keyword ranks before? Or do you just go hard and heavy, run out of stock and then just get back in and hopefully you still have your keyword ranks when you come back in the stock in a couple of weeks? Liran: I think, from a ranking perspective, it's better to run out of stock at a better BSR. I agree. I think that's the better way to go. Sometimes you're going to make a decision that, hey, I just want the profits Right, because that's what's more important to me at this point in my business. I'm going to focus more on the profits now, I'm going to reduce, I'm going to raise the price. Or sometimes you may be able to raise the price and there's so much demand that you're still driving pretty good sales and you can still raise the price someone and there's a happy medium. But I would say, from a ranking perspective and coming back in stock at a better rank, it's better to go out of stock with great sales than to slow down your sales. Bradley Sutton: Speaking of auto campaigns, exact campaigns, it's in my opinion I don't know if Amazon announced anything, but just in my opinion I've seen other people say the same thing where what used to be broad and what used to be exact is not like three years ago, is not the same now, where now you have an exact campaign and sometimes you're even shown for what you would have thought would have been a phrase match or even broad matching in some situations. Because of this, are you managing things differently at all, like using modifiers or things like that? Liran: Yeah, I would say use modifiers. Modifiers will help protected because if you use a modifier then it forces it to be a true exact modifier before each word in your keyword. But even with that, sometimes there are certain synonyms that Amazon considers the same. You just need to manage it with search terms and negative keywords and bids. But yeah, amazon is definitely trying to find ways to increase their advertising revenue. As a result, they're being more generous in what they are considering your keyword and using synonyms. So use of modifiers will help protect against that Used to be. They started doing it just in sponsor brands and then we've seen this year Amazon doing it with sponsored products also. Bradley Sutton: All right. Another question let's say I'm trying to optimize for my target A-cost and so I make a change, because I'm trying something similar to what we were talking about. Like I'm at 70%, I'm trying to get to 40%, so I lower my bid a little bit. Now how often are you going back to that and seeing all right now I need to further because you talk about doing some incrementality in order to further adjust that. Like, is it time-based because of that attribution window where you can kind of take a look at it, or is it like maybe I just get another? I can see that in one day I got 500 impressions just because this is maybe some super high search volume keyword? Is that enough data where even a day later I'm further making changes, or once you make a change? Basically, my question is what are you looking at as far as when it's time to go ahead and optimize further? Is it impression-based or time-based? Liran: It's based on the data and so I would say one it depends on your budget, right? Because the more budget you have, the more data you're going to have that's coming in faster. I still wouldn't make change from one day to the next because you don't have the full attribution coming in. Even if you see, ultimately, that maybe you didn't have any sales at all, like you know right, like you just know that you didn't have orders from it, I still wouldn't make change from one day to the next. I would wait a few days. So, generally speaking, I would say it's good to be in your account two or three max times, probably a couple times a week to optimize. I think is good, because the one thing you don't want to do is make changes too often where you're just messing yourself up, and this is something we see also with sellers. They're impatient, right, because you don't want to spend money you don't need to spend, and I think everyone gets emotional when it comes to your money. But I would say two days a week is good to go in and make those optimizations. So if you did it on a Tuesday, go back in on a Saturday, or find two days a week that you go in and you're making those changes Now. Again, if you have a ton of data, a lot of spend, maybe make those two days a little closer, like Monday and Friday, or a little closer to each other. But you want to give it enough time also to get the attribution, because there will be people that and impressions. I would look at clicks and actual data of spend, not just the impressions. But people do come back and buy also, right? So if somebody you could have gotten 10 clicks today and if one or two of those become sales, maybe the costs will be fine and you have people that come back three days later. So you do really want to give some time and the attribution window to be in place. I would say most products on Amazon people do buy the same day. They're not very high-priced products, but it does also happen. Liran: So give yourself a few days in between changes and even if you're using software that even has rule-based things, then you can give the software days like look on Monday, look on Saturday, look on Friday and also when we do give software rules, you want to make sure when you're decreasing bids one of the things you want to make sure that you're doing just like an example that you said. The rules that we give it is lower OK, if keyword is above target ACoS, lower cost per click by 5%, let's say right, because if you lower bid you may not be reaching the cost per click like you said. So you want to make sure that if you're using a rule-based tool, that you're looking at the cost per click when you're lowering and that you give it, because a lot of times softwares will have both the ability to lower your bid or your cost per click that you lower your cost per click and yeah, we like to do it incrementally. I wouldn't want to go in and say lower by 20%, just lower the bid too much, lower 5% below, then let's see. And then the software will be doing this twice a week. Liran: So over a couple of weeks you are going to be significantly lowering your bid where it should be enough of a change. But I would say it's better to go a little slower than make drastic changes. Usually drastic changes are emotional and in business you want to separate yourself from some of that, which is why rule-based is good. But even if you're not using rule-based software, set up rules for yourself on how you're going to manage this based on the different circumstances. It's not a bad idea to write down for yourself what are the rules that I'm going to use to manage, if I'm managing manually as if I'm software, and what days am I going in. How much am I lowering and maybe take some of the emotion out of the management. Bradley Sutton: Another question, now that you know, obviously for a couple of years now, you know things like two step URLs search, find by are explicitly against Amazon terms of service. Me personally, 100% of my launch strategy is, you know, ppc. You know, and it's almost I'm almost giving it the same thing as when it was searched fine by. It's still kind of search fine by right. It's just not. You're not. You're not just trying to tell people to randomly search and stuff, which is what Amazon frowns on. But you know, I lower my price by a lot in the beginning. You know big sale price or big coupon, and then I try and do a super high top of search and then it's basically I'm trying to get people to search fine, to buy it. You know, even though I have no reviews where they're like, hey, this is a this price. You know, like, just, you know, I can't you know I can't let this go. So that's my 100% launch strategy. Now, other people I hear you know sometimes they couple it with, maybe like press releases or or perhaps even Google advertising. Right, you know as well. What about you, for you and your clients, for launch, when you're trying to launch on a certain keyword, right, are you strictly doing Amazon PPC? Are you using other techniques? If so, what? Liran: we're strictly doing Amazon, and we do it exactly the way you do it, meaning, first of all, the keywords that were focused on ranking. We will give them their own campaign, we will utilize top of search placement, we will recommend to our client to come with an aggressive price coupon, and we do it exactly that. The one thing we really watch for is the conversion rate. Okay, because if the conversion rate is poor, we're not going to get the ranking, and so what we focus on, once we start getting the data in, is the keywords that we're not getting that conversion rate. If it's across the board, then something on the listing side, the price or you know, we need some more reviews to come in. But if we see some keywords performing very well with a conversion rate and some not, we will pull back on those, on those that are not getting the conversion rate, and that really should be. That should very much be your focus when you're launching with those keywords are you converting? If you're converting, then you should you know you should start seeing the rankings coming in. We had a call with a client today and he said, hey, I'm not seeing the ranking. And I said to him that's because we're, that's because your conversion rates are too low and he actually just lowered the price on a product today and we're going to see if that makes an improvement. But you should be very focused on conversion rate and we've seen the ability to be able to rank, especially when you have a new product and you have this honeymoon period, just with PBC. I don't. I don't think you you have to do Google or outside traffic or anything crazy. Amazon will reward you if you are getting sales velocity plus conversion rates on those keywords. Bradley Sutton: Okay, now for the last, you know five minutes or something. Just you know some some quick hitting strategies either on Walmart advertising, Amazon advertising, some things that that you know people you think should be definitely doing out there. Liran: So I would say I would say a few things. Talk about two things. Number one one thing I see that is a problem we do a lot of audits is sponsored display, vcpm campaigns. I would encourage you to relook at how much money you're spending on those campaigns. Sometimes Amazon will encourage you to have more of those campaigns. So on account recently that you had, like I don't know, 30 or 40% of their sales coming from VCPM campaigns, and I could tell you without a doubt that probably the majority of that was cannibalized organic sales that are coming from those campaigns, I would say, if you're unsure, don't run those campaigns. Liran: The sponsored display campaigns that I like to run are cost per click campaigns and product targeting. You can run retargeting with sponsored display on ACoS per click basis. So that's what I would do. I would not run impression based and just the explanation is the reason is impression based campaigns. Somebody can just scroll by, view it, go back to the listing and buy from a retargeting ad and it gets attributed to the retargeting ad when we don't know, since they just pass by it. We don't know if that influenced them to buy or not, since they didn't click. So I would focus on your sponsored display campaigns with cost per click. Liran: The other thing I would say is to the more granular you can go, the better. Separate out your branded and unbranded campaigns, separate out your exact phrase broad campaigns. Take your high volume keywords and put them in their own campaigns. The more granular you go, the more control you have. And that's, I think, one of the keys. And I do think it's important today to also use software, because more and more things will be coming out with software. You see, like the Amazon marketing stream. So if you don't have that, you should be using software that has the Amazon marketing stream, because you can see hourly data on how you are getting sales. One thing we've seen with that is generally, if you're again, if you're unsure, if you have limited budget, I would encourage you to day part and stop targeting from 12 Pacific to 5am. That's usually when everyone's budgets reset and you're going to have a higher cost per click and not any better conversion rates usually worse conversion rates at night. So that's another strategy to help you save. Liran: And I would say, at the end of the day, if you're managing it and you pay close attention, it's not rocket science managing ads, it's taking a look at your search term reports, taking a look at your conversion rates, managing bids, adding negative keywords. It's complex because you need to give it time and you need to pull the right reports and data, and also that sometimes people think their product, their problem, is an advertising problem. When it's not an advertising problem, it's a product problem, and that's also something we see very often. I spoke to somebody today. They sell, like a shopping cart, one of those laundry things you carry around, and they said, hey, how come it's not selling as well? Their product has about 100 something reviews. It's selling okay, but there's competitors right next to you at same or lower price with 5,000 reviews, and so, again, it's not an advertising problem, it's going to be a product problem. Liran: How can you differentiate your listing more from the competitors? They do actually have a great listing and I think it's actually one of the reasons why I think they're selling. They are selling fairly well with a lower review count. But also, their problem is not an advertising problem, it's a product slash, competitor review problem, and that's why the ability to reverse engineer your competitors with tools like Helium can really help you understand where your competitors are getting sales from. Also, whenever people look at their competitors. They're assuming their competitors are, even though you may not be. The competitors are profitable and selling at great margin, and that's also not always the case. People are looking to get market shares. So I think just go very granular and give ads attention. If not, maybe consider outsourcing it. But if you give it the attention and the optimization, you learn to understand it. It's very much a data driven game. Bradley Sutton: All right. If people want to reach out to you to get some more help with PPC or to ask you some follow up questions, how can they find you on the interwebs out there? Liran: Sure, thank you. You can go to incrementumdigital.com. You can also sign up for a newsletter there. You'll get our weekly newsletter. We're sharing updates, we do webinars, so you can also just sign up for the email list there just to stay up to date. And obviously you can contact us through the website. You can also follow me and Incementum Digital and myself on social media LinkedIn, Facebook and you can DM me if you have any questions. Bradley Sutton: All right. Well, Liran, thank you so much for joining us. It'll be nice to see you again in your home stomping grounds there in New York soon and wish you all the best of success with you and your team. Please say hi to Mansour. He's been on this show before. Liran: Yes, thank you and the rest of your team. Thank you so much.