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Susan Jaffe is a former ballerina who performed for 22 years as a principal dancer with the American Ballet Theater. She is known for iconic roles such as Swan Lake’s Odette and Odile, Kitri in Don Quixote, and Juliet in Romeo and Juliet. Jaffe has performed internationally and her repertoire includes the works of iconic choreographers such as George Balanchine, Jerome Robbins, Twyla Tharp, and Merce Cunningham. After retiring from the stage, Jaffe previously served as the dean for the School of Dance at the University of North Carolina School of the Arts and as the artistic director of Pittsburgh Ballet Theatre. In our conversation, Jaffe shares how she got her start as a ballerina, the impact legendary dancer Mikhail Baryshnikov had on her career, and what it was like reviving ABT after the Covid-19 pandemic.See omnystudio.com/listener for privacy information.
MDJ Script/ Top Stories for March 12th Publish Date: March 12th Commercial: From the BG Ad Group Studio, Welcome to the Marietta Daily Journal Podcast. Today is Wednesday, March 12th and Happy Birthday to ***03.12.25 - BIRTHDAY – JAMES TAYLOR*** I’m Keith Ippolito and here are the stories Cobb is talking about, presented by Times Journal May-Retta Daze Will Be May 3-4 Former Campbell Student Killed at Prom After-Party Identified Erick Allen Wins Runoff for Cobb Commission Seat All of this and more is coming up on the Marietta Daily Journal Podcast, and if you are looking for community news, we encourage you to listen and subscribe! BREAK: Ingles Markets 7 STORY 1: May-Retta Daze Will Be May 3-4 Marietta’s May-Retta Daze Festival returns May 3-4 on Marietta Square, featuring arts, crafts, music, and family fun. Presented by Superior Plumbing, the event showcases handmade goods like pottery, paintings, and candles, alongside local acoustic performances on the Glover Park stage. Visitors can enjoy festival foods and a Kid's Zone. Hours are 10 a.m.–6 p.m. (May 3) and 11 a.m.–5 p.m. (May 4), with free admission. STORY 2: Former Campbell Student Killed at Prom After-Party Identified Former Campbell High student Ashton Hornsby, 17, was fatally shot at a prom after-party in Powder Springs. Police arrested 18-year-old Carlos Diaz, who claimed self-defense, alleging Hornsby intended to attack him. Hornsby suffered two gunshot wounds and died at Wellstar Cobb Hospital. Diaz faces murder and aggravated assault charges and is held without bond. Campbell High Principal Vanessa Watkins expressed deep sorrow, noting the impact on students, while the Cobb County School District offered counseling and emphasized safety measures. STORY 3: UPDATE: Erick Allen Wins Runoff for Cobb Commission Seat Erick Allen defeated Dr. Jaha Howard in the Democratic runoff for Cobb County’s District 2 Commission seat, earning 56.72% of the vote to Howard’s 42.28%, per unofficial results. Howard conceded and pledged support for Allen in the April 29 general election against Republican Alicia Adams. This marks Allen’s second victory over Howard, following a February primary where neither secured a majority. The special election follows legal disputes over district maps, with the original map drawn by the Republican-led legislature reinstated after a court ruling. The election redo is estimated to cost taxpayers $1.5 million. Results will be certified on March 17. We have opportunities for sponsors to get great engagement on these shows. Call 770.799.6810 for more info. Break: STORY 4: GMDT’s Don Quixote Ballet Debuts the First Weekend of Spring Georgia Metropolitan Dance Theatre will debut the ballet *Don Quixote* on March 22-23 at Marietta’s Jennie T. Anderson Theatre. This comedic, Spanish-inspired “rom-com” ballet follows Don Quixote and Sancho Panza’s adventures alongside sweethearts Kitri and Basilio. Featuring pre-professional dancers aged 7 to high school seniors, the production is set to Ludwig Minkus’ score and includes both traditional and original choreography. Showtimes are 2 p.m. and 7 p.m. (March 22) and 1 p.m. and 5 p.m. (March 23). Tickets start at $25 at georgiametrodance.org/tickets. STORY 5: Mechanic Shop Catches Fire in Marietta A fire broke out at a mechanic shop on Gann Road in Marietta Tuesday, but no injuries were reported, according to Cobb County Fire Department. The fire started when a mechanic removing a fuel tank from a Ford F-150 caused an explosion, igniting gasoline and the truck. The flames quickly spread to the single-story building and multiple vehicles. Crews arrived around 2:40 p.m. and had the fire under control by 3:10 p.m. Break: STORY 6: Events and Happenings: The Week of March 10 Here’s a quick roundup of upcoming events in Marietta and nearby areas: - *The Bodyguard: The Musical* runs March 14-30 at Theatre in the Square, starring Tierra Robinson. - Adults can join a Glow-in-the-Dark Egg Hunt on April 19 at Lost Mountain Park for $5. - Women’s 5v5 Drop-In Basketball is open Tuesdays through April 8 at Custer Park for $2. - A Basketball Skills Clinic for kids (ages 7-15) runs April 15-May 24 at Custer Park. - *Alice in Wonderland* ballet by Georgia Ballet is March 13-16 at Jennie T. Anderson Theatre. - St. Patty’s events include Shamrocks & Shenanigans (March 15) and Smyrna’s St. Patrick’s Festival (March 15-16). - Six Flags Over Georgia opens March 15, and the Marietta Shamrock Shuffle 5K is the same day. For more details, visit respective event websites! STORY 7: Cobb Deadlocks Over Mableton Alcohol License The Cobb Board of Commissioners faced a deadlock over an alcohol license appeal for Vape Vibes, a Mableton convenience and vape shop. The shop sought the license to expand into a full convenience store, but concerns arose over its proximity to residences and its focus on vape products. While some commissioners supported the application, citing the shop's efforts to grow and its clean operation, others questioned its alignment with community needs. With Mableton transitioning regulatory authority, the case remains unresolved, and the shop owner withdrew the application, leaving future decisions to the city. Break: INGLES 8 Signoff- Thanks again for hanging out with us on today’s Marietta Daily Journal Podcast. If you enjoy these shows, we encourage you to check out our other offerings, like the Cherokee Tribune Ledger Podcast, the Marietta Daily Journal, or the Community Podcast for Rockdale Newton and Morgan Counties. Read more about all our stories and get other great content at www.mdjonline.com Did you know over 50% of Americans listen to podcasts weekly? Giving you important news about our community and telling great stories are what we do. Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts. Produced by the BG Podcast Network Show Sponsors: www.ingles-markets.com #NewsPodcast #CurrentEvents #TopHeadlines #BreakingNews #PodcastDiscussion #PodcastNews #InDepthAnalysis #NewsAnalysis #PodcastTrending #WorldNews #LocalNews #GlobalNews #PodcastInsights #NewsBrief #PodcastUpdate #NewsRoundup #WeeklyNews #DailyNews #PodcastInterviews #HotTopics #PodcastOpinions #InvestigativeJournalism #BehindTheHeadlines #PodcastMedia #NewsStories #PodcastReports #JournalismMatters #PodcastPerspectives #NewsCommentary #PodcastListeners #NewsPodcastCommunity #NewsSource #PodcastCuration #WorldAffairs #PodcastUpdates #AudioNews #PodcastJournalism #EmergingStories #NewsFlash #PodcastConversations See omnystudio.com/listener for privacy information.
"Dance Talk” ® with Joanne Carey and special guest Skylar Brandt. In this episode of "Dance Talk” ® , host Joanne Carey interviews Skylar Brandt, a principal dancer with the American Ballet Theatre. They discuss Skylar's journey from childhood dance classes to becoming a professional dancer, the importance of private coaching, and the emotional connection required in performance. Skylar shares insights into her preparation for roles, the dynamics of partnering, and her experiences as a principal dancer. The conversation also touches on her advocacy for causes close to her heart, her love for teaching, and her upcoming performances. Skylar Brandt was born in Purchase, New York and began her training at the age of six at Scarsdale Ballet Studio. She attended the Jacqueline Kennedy Onassis School at American Ballet Theatre from 2005-2009. Brandt was a silver medalist at Youth America Grand Prix in 2004 and 2008. Brandt joined ABT II in 2009, became an apprentice with ABT in 2010, and joined the corps de ballet in 2011. She was promoted to Soloist in 2015 and to Principal in 2020. Among her leading roles with the Company are Giselle in Giselle, Medora in Le Corsaire, Kitri in Don Quixote, Odette/Odile in Swan Lake, Gamzatti in La Bayadere, Olga in Onegin, Clara, the Princess in The Nutcracker, Young Jane in Jane Eyre, Columbine in Harlequinade, Princess Praline in Whipped Cream, the Lead Maiden in Firebird, the Golden Cockerel in The Golden Cockerel, and roles in The Green Table, Pillar of Fire, The Sleeping Beauty, Bach Partita, The Brahms-Haydn Variations, Company B, Gong, In the Upper Room, Piano Concerto #1, Raymonda Divertissements, Sinfonietta, Symphonic Variations, and AFTERITE. Brandt was awarded a 2013 Princess Grace Foundation-USA Dance Fellowship. That same year, she was featured in the movie “Ballet's Greatest Hits”. In 2018, Brandt was the recipient of an unprecedented Special Jury Award for her performances on the Russian television show “Big Ballet”. In 2022, Brandt was named to the renowned "Forbes 30 Under 30" list of most influential leaders and entrepreneurs. Skylar Brandt Website https://www.skylarbrandt.com/ Follow Skylar on Instagram @skylarbrandtballet American Ballet Theatre Upcoming Performances https://www.abt.org/performances/abt-on-tour/ “Dance Talk” ® with Joanne Carey wherever you listen to your podcasts. https://dancetalkwithjoannecarey.com/ Follow Joanne on Instagram @westfieldschoolofdance Tune in. Follow. Like us. And Share. Please leave us review about our podcast! “Dance Talk” ® with Joanne Carey "Where the Dance World Connects, the Conversations Inspire, and Where We Are Keeping Them Real."
In this episode, Kitri gives an update for the podcast moving forward.
Listen in! Kitri gives a life update and talks about all things going on in the world and what scripture has to say about it.
Working with narcissistic leaders in dance and experiencing dehumanization as a dancer are sad realities that many dancers face, especially in the professional ballet world. In today's episode, we are talking about how dancers can reclaim a sense of agency over themselves and their journeys even in the midst of this broken system. Melody Mennite Principal ballerina formerly with Houston Ballet and currently dancing with Vitacca Ballet. She has toured internationally to perform the classics as well as contemporary work in dance. Some of her classical Principal roles include Odette/Odile, Aurora, Kitri, Sugar Plum Fairy and Clara in The Nutcracker, Cinderella, Manon, Juliet, The Sylph in Bournanville's La Sylphide, Nikya in La Bayadere, Ciao Ciao San in Madame Butterfly, Marie in the ballet Marie, Tatiana and Olga in Onegin, Stephanie and Mary Vetsera in Meyerling, Swanhilda in Coppelia, Valencienne in The Merry Widow, and Lise in La Fille mal Gardee. Melody's most recent international appearance was in the role of Juliet for the Houston Ballet's Romeo and Juliet tour to Melbourne, Australia. During Melody's professional career she has also originated roles in new classical and contemporary productions by choreographers Christopher Wheeldon, Justin Peck, Stanton Welch, Ben Stevenson, Christopher Bruce, Jorma Elo, Cathy Marston, Paul Taylor, Aszure Barton, Nicole Fonte, Annabelle Lopez Ochoa, Olivier Wevers, Oliver Halkowich, Jane Weiner, and Garret Smith as well as in her dual role as dancer/choreographer for several films. Melody enjoys all forms of dance and has extensive training and experience with styles rooted in classical ballet, contemporary, jazz, and hip hop. She is passionate about both learning and teaching what she has learned with others. Ms. Mennite has graced the cover of both Dance Magazine and Dance Europe and is celebrated as the Audrey Hepburn of ballet due to her dynamic acting and a predisposition for comedic roles. As an actor Melody has achieved two award winning performances in film and continues to build this part of her resume. To read the rest of Melody's impressive resume, visit the description of our other recent episode together. Watch this episode on Youtube: https://youtu.be/Xa0Mno0uWlk To learn more about my mindset coaching and speaking services, visit kirstenkemp.com To stay up to date on the latest announcements and blog posts at The Confident Dancer, sign up to be a part of my email newsletter community here: http://eepurl.com/gDmjtz To follow along for daily tips and behind-the-scenes looks at what I'm up to, follow me on Instagram at @kirsten_theconfidentdancer _______________________________________________ WORK WITH ME 1:1! THE CONFIDENT DANCER COACHING PROGRAM: A 1:1 Coaching Program to master the mental side of dance so you can confidently perform to your fullest potential. Perfect for pre-professional, professional, or recreational dancers wanting overcome mental blocks like self-doubt, performance anxiety, perfectionism, comparison, insecurities, etc., and build a truly confident mindset that allows you to perform your personal best with joy. Learn more and apply here: https://kirstenkemp.com/confident-dancer-coaching-program#confident-dancer _________________________________________________ SPEAKING & WORKSHOPS: I offer mindset seminars to equip dancers with the inspiration and practical tools to thrive in their well-being and ability to perform their personal best. These 60-90 minute seminars can be a valuable addition to the holistic support and education of your dancers at your next intensive, year-round program, or professional development opportunity for your company dancers. Learn more and inquire here: https://kirstenkemp.com/speaking-and-workshops#speaking-and-workshops
Is there a formula for fashion brand success that goes beyond quality and design? Community, collaboration, and unwavering focus on the customer. In comes KITRI – the cool girl, high-fashion brand you can actually afford. For this episode of the podcast, Verity sits down with Haeni Kim (Founder & Creative Director @ KITRI) to uncover the real story of building a beloved cult brand. Defying industry norms, this former dancer turned fashion entrepreneur knows how to stay on pointe – putting women center stage in every design, with a community-first mindset. Listen in as she and Verity discuss the realities of marketing in fashion's current landscape, and the tactics needed to create a brand that sticks around for the long haul. To Haeni, winning the long game means continually listening to – and learning from – your community. According to the expert, you should… Creating Community-Centric Buzz: It is vital to get direct feedback from your customers, and actively build something a community could care about, from day one. Through exclusive but regular drops and carefully curated edits, Haeni created a routine for KITRI shoppers to look forward to. The power of word-of-mouth – with customers creating their own WhatsApp groups to predict the next drops and share their buying plans – holds all the power. Balancing Brand With Performance: Haeni learned the hard way that an over-focus on performance marketing can quickly deplete brand strength. The pivot in 2022 to long-term brand building is a crucial lesson for all marketers. If you're not nailing brand, no amount of sales can save you for long. Turning Customer Complaints Into Advocacy Opportunities: KITRI's approach to customer feedback, especially bad reviews, is golden. By actively listening and addressing concerns, Haeni & her team have managed to turn most dissatisfied customers into loyal Brand Advocates. She shares how you can, too. Press play to put community first when setting your brand apart, ensuring its story is told for years to come. Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Haeni: On Instagram On KITRI's Instagram On KITRI's Website
Melody Mennite - Principal ballerina formerly with Houston Ballet and currently dancing with Vitacca Ballet. She has toured internationally to perform the classics as well as contemporary work in dance. Some of her classical Principal roles include Odette/Odile, Aurora, Kitri, Sugar Plum Fairy and Clara in The Nutcracker, Cinderella, Manon, Juliet, The Sylph in Bournanville's La Sylphide, Nikya in La Bayadere, Ciao Ciao San in Madame Butterfly, Marie in the ballet Marie, Tatiana and Olga in Onegin, Stephanie and Mary Vetsera in Meyerling, Swanhilda in Coppelia, Valencienne in The Merry Widow, and Lise in La Fille mal Gardee.Melody's most recent international appearance was in the role of Juliet for the Houston Ballet's Romeo and Juliet tour to Melbourne, Australia. During Melody's professional career she has also originated roles in new classical and contemporary productions by choreographers Christopher Wheeldon, Justin Peck, Stanton Welch, Ben Stevenson, Christopher Bruce, Jorma Elo, Cathy Marston, Paul Taylor, Aszure Barton, Nicole Fonte, Annabelle Lopez Ochoa, Olivier Wevers, Oliver Halkowich, Jane Weiner, and Garret Smith as well as in her dual role as dancer/choreographer for several films. Melody enjoys all forms of dance and has extensive training and experience with styles rooted in classical ballet, contemporary, jazz, and hip hop. She is passionate about both learning and teaching what she has learned with others. Ms. Mennite has graced the cover of both Dance Magazine and Dance Europe and is celebrated as the Audrey Hepburn of ballet due to her dynamic acting and a predisposition for comedic roles. As an actor Melody has achieved two award winning performances in film and continues to build this part of her resume. Also from a musical family Ms. Mennite was singing onstage before she ever started training in dance. She has been professionally recorded and released and has performed leading singing roles in regional productions of both West Side Story and Oklahoma. Melody's choreography has been featured on film, in music videos, and on ballet stages throughout the United States. In the last ten years she has been commissioned to create thirteen separate works nationally. Her hobbies include spending time in the outdoors, spending time with her son and two dogs, singing/making music, reading, writing, and practicing new ways to make art. Watch this episode on Youtube! https://youtu.be/9F17DkF13L0 To follow along for daily tips and behind-the-scenes looks at what I'm up to, follow me on Instagram at @kirsten_theconfidentdancer ________________________________________________ THE CONFIDENT DANCER COACHING PROGRAM: A 1:1 Coaching Program to master the mental side of dance so you can confidently perform to your fullest potential. Perfect for pre-professional, professional, or recreational dancers wanting overcome mental blocks like self-doubt, performance anxiety, perfectionism, comparison, insecurities, etc., and build a truly confident mindset that allows you to perform your personal best with joy. Learn more and apply here: https://kirstenkemp.com/confident-dancer-coaching-program#confident-dancer ______________________________________________ ONLINE COURSES: My online course offerings are a wonderful way to learn the practical steps to retraining your mind so you can thrive and excel in your dancing, all at your own pace and for a more affordable price than individual coaching. Whether your goal is to break through fear and nervousness so you can show up confidently in your auditions or you want to release the self-criticism or self-doubt that's been draining all the joy out of dancing lately, The Confident Dancer Course and rotating mini-courses available are designed to help you do just that. Learn more and enroll here: https://kirstenkemp.com/online-course-offerings
**Now before you see the episode art and come for her...listen to the episode!Kitri is back and fills you in on ALL the details! Kitri talks about all things wedding, marriage so far, the Trump assassination attempt and more. Buckle up!Edit: In the part where she talks about the separation of church and state, Kitri says that it is not in the amendments. She meant it wasn't originally in the amendments but a letter by Thomas Jefferson.
C'est le tout premier numéro et autant vous dire que je suis heureuse, émue et un peu stressée aussi… J'espère surtout que tu vas passer un bon moment.Aujourd'hui , je te propose de découvrir l'univers de l'Opéra national de Paris, ou plutôt l'état d'esprit d'une de ses danseuses : Roxane Stojanov. Elle a accepté mon invitation et je la remercie beaucoup. Ensemble nous allons tenter de comprendre ce que signifie faire partie de l'une des plus célèbres compagnies de danse classique au monde. "On est très peu de mon année, je suis rentrée à 12 ans (à l'école de danse de l'Opéra de Paris), je suis la seule dans le corps de ballet et la seule à être danseuse et à en vivre". Elle s'est livrée sur ses exigences, ses doutes aussi, qui poussés à l'extrême peuvent devenir de véritables freins:"- Tu te juges beaucoup ? - Oui, à un moment c'était tellement que ça m'empêchait de travailler. Juste parce que tel mouvement n'était pas comme je le voulais…Stop ! Je m'arrêtais. Je pouvais passer 2 heures sur les 30 première secondes. Désormais première danseuse, elle est soliste ce qui lui permet d'endosser des rôles de plus en plus importants."Certains rôles m'ont permis de découvrir une facette de moi que je ne connaissais pas parce ce que ce sont des personnages que je ne suis pas, ce n'est pas mon caractère… Et d'avoir à les jouer, c'est que c'est bien cacher quelque part pour que ça sorte comme ça ! Ça m'a fait évoluer, grandir en tant que personne. »Vous pouvez la retrouver sur Instagram :https://www.instagram.com/roxanestojanov/Son répertoire et sa biographie: https://www.operadeparis.fr/artistes/roxane-stojanovElle jouera le rôle de Kitri dans Don Quichotte le 5 avril:https://www.operadeparis.fr/saison-23-24/ballet/don-quichotteHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
Emma Levant is a professional ballet dancer and singer from Orange County, CA. She trained at the Long Beach Ballet Academy from the age of 6 until she graduated into the corps de ballet of California Ballet in San Diego at the age of 20. She's had soloist and principal roles in various full-length ballet productions, including DewDrop and Sugar Plum Fairy in The Nutcracker, Kitri in Don Quixote, Cygnets in Swan Lake. and the Autumn Fairy in Cinderella.But that's not enough for Emma. She's also been drawn towards the world of musical expression. She learned to sing by copying her favorite artists on the radio and participating in school choirs. She has delved into songwriting, and has begun creating original music. She has released one EP, a single, and multiple collaborations, and is currently working on her next EP slated for release in next year. Check her out on Spotify. She's got a couple of gems on there, including one song called Gems. She's also a big fan of the book TICKLED, which makes us a big fan of hers. What goes around comes around. All kidding aside, we love this woman for her refusal to let life tell her how it's going to go. She's doing it on her terms. Listen up, as she's an inspiration.https://www.instagram.com/emmaxlevant/
Joining Ruth on the podcast this week is founder and creative director of clothing brand KITRI, Haeni Kim. Haeni and Ruth compare notes from founding their respective businesses to finding balance between motherhood and work. And there's time for a quick glass of Rosé and a sneak peak at some upcoming KITRI clothing collections… Follow Haeni Follow Daisy Learn more about your ad choices. Visit megaphone.fm/adchoices
Continuing with our Romans study, Kitri has Jesslina on and they discuss the chapter of Romans 8. Jesslina has a supernatural message for someone too! Join the discussion on how Paul shows us we are not bound, not condemned and not separated!
FINALLY! Kitri gets back to the Romans series she started. She definitely brings the sass in this episode and she keeps bursting bubbles about this particular thing Christians struggle with. Listen in!Cash App: In God She Trusts Ministries
On this episode, the Lord placed it upon Kitri's heart to encourage teens or those with teenagers on how to make it though this crazy world. She gives advice to the teens she WISHED she would have taken as a young kid and also offers advice to ANYONE struggling with this stronghold... listen in to see what it is and to be encouraged by the Lord.Cash App: In God She Trusts Ministries.
WARNING: Graphic and explicit content discussed! Not for children under 18! For far too long, Christians have stayed silent and dormant. Kitri is uploading probably the most controversial episode in In God She Trusts podcast history. But it is out of obedience to the Lord. In this episode, Kitri along with two special guests ,Josh and Jesslina Rowe, discuss a book that has made its way to the shelves of a school where she lives and how it is a massive danger not only to kids but society as a whole. Here, the crew discusses the lies the enemy has told on all 3 subjects and what is BIBLICALLY true. Let's have a backbone and tell the truth so people can be set free.
On this solo episode, Kitri admits she wrong about this one thing and how the discernment of The Holy Spirit lead her to see her wrong-doings. Listen in to found out what it is and to join her in this specific challenge for the next 30 days!
Our lives revolve around relationships. How can we see if we are in the right relationships and surrounded by the right people? When do we let go of some relationships? Here is what Kitri and Jesslina think the Bible has to say on it.
Today we are in Romans chapter 6. This chapter is one of Kitri's personal favorites. When she was going through her repentance, this chapter kept coming back up. What will you choose to be a slave to? You have the choice! What are you a slave to? Listen and find out!If you feel so inclined to donate to this ministry, our CashApp is In God She Trusts Ministries!Find us on Instagram and Facebook!
This we in Romans 4 Kitri talks about a mindset we can easily get trapped in. Have you been guilty of this mindset? How can we get out of it and into a closer relationship with God? Listen in!
In today's episode, Kitri has, once again, a special guest, Jesslina Rowe! Here they talk about the once saved always saved ideology. Is it biblical or have we only adopted this ideology out of comfortability? On this Good Friday episode they also talk about all things salvation. In this episode they give encouragement to those who have unsaved loved ones and how to take comfort in God's will. Do you agree with the strong statements made in this episode?
The Lord has spoken! And he wants the first series of the In God She Trusts podcast to be the entire book of Romans. The Lord spoke this series over Kitri for a while now so it's time to dive right on in. But beware: things are about to get crazy...
The revelation God give Kitri melted her brain and it is guaranteed to melt yours as well. What do fire, a ram and a trumpet all have to do together? Listen and prepare to be BLOWN AWAY!
This episode Kitri goes off in a direction she didn't even see coming. Can you relate to her with some of this? Are you a sucky Christian like her? How is she a sucky Christian? Listen in to find out!
Happy New Year! In this episode Kitri reveals the word of the year God has given her for the In God She Trusts Ministry and what he is wanting for our listeners. You won't want to miss it. God is only getting started. WE'RE GOING ON AN ADVENTURE!!!!
Satan wants to sugar coat sin to make you eat it. He takes your weaknesses and uses them against you. In this episode Kitri tells her story of how she fell for the devils tactics and chose a hurtful past for herself. It is a story of heartbreak, repentance, redemption and healing as NOTHING is impossible with God. Warning: Talk of sex and miscarriage. Listener discretion advised.
Some changes have happened. Kitri is stepping out of the boat and going towards The Lord's voice. Here is her purpose and promise and the posture Kitri is taking moving forward.
Lisa BolteWho hasn't swooned watching ballets Swan Lake and recently I saw Romeo and Juliet so breathtaking .. now featuring on at The Australian Ballet at The Vic Arts Centre.Lisa Bolte is one of those rare talented people who's life as a Principal Ballet dancer has taken her across the globe.Mesmerising audiences with her stunning and elegant performances she is truly a national treasure.She danced with The Australian Ballet Company, 1986-2002, 2005-2007 and was promoted to Principal Artist by the revered Artistic Director, Maina Gielgud in 1993.Highlights with The Australian Ballet have included performing principal roles from the entire classical repertoire including Swan Lake, The Sleeping Beauty, Giselle, Romeo & Juliet, LaSylphide, Raymonda, Don Quixote, Manon, Anna Karenina, Etudes, Copellia, The Merry Widow, Onegin and Theme and Variations.As a guest artist Lisa performed with Nureyev's Farewell Australian Tour (1991); with The National Ballet of Canada in Swan Lake and The Merry Widow (1994); with The Maryinsky Ballet as Giselle and as Kitri in Don Quixote (1996); with The Royal Danish Ballet as Odette/Odile, Swan Lake (1998); with Queensland Ballet, pas de deux from Edge of Night and Raymonda (2007).In 1998 Lisa was awarded the ‘Mo' award for Best Female Dancer after her performances in Romeo and Juliet. Scholarship winner of the Erik Bruhn Award 1987; the Lissa Black Award 1994; Nominated for The Dancing Times' ‘Young Dancer of the Year' following The Australian Ballet's performances of The Sleeping Beauty at Covent Garden in London 1988.Assistant to Maina Gielgud, in staging and coaching Giselle for The Boston Ballet.Working in Philanthropy as Patron Manager at The Australian Ballet 2011-2016, the role included leading tours for Renaissance Tours to Tasmania, New York and Houston.Currently she is Southern Chapter Chair of The Australian Ballet Foundation Board.In the years since her retirement as a Principal Artist, Lisa has enjoyed opportunities performing as a Guest Artist with The Australian Ballet, including as the Mother is Maina Gielgud's Giselle, and as the Queen in both Stephen Baynes' Swan Lake and David McAllister's The Sleeping Beauty. She now shares her knowledge learnt through years of being coached by wonderful Artists herself, mentoring full-time ballet students in Melbourne.Deborah's Instagram: https://www.instagram.com/what.ive.learnt/Mind, Film and Publishing: https://www.mindfilmandpublishing.com/Apple Podcast: https://podcasts.apple.com/au/podcast/what-ive-learnt/id153556330Spotify: https://open.spotify.com/show/3TQjCspxcrSi4yw2YugxBkDeborah's Instagram: https://www.instagram.com/what.ive.learnt/Mind, Film and Publishing: https://www.mindfilmandpublishing.com/Apple Podcast: https://podcasts.apple.com/au/podcast/what-ive-learnt/id153556330Spotify: ...
Olá ouvintes do Kokoro!! Trazemos a vocês mais um AnimeSphere. Vamos contemplar as coisas comuns da vida com Komi-san, Tadano-san e o povo doido todo do colégio Itan em Komi não consegue se comunicar! É divertido, vem conosco!! Soundtrack usada Cinderella, por Cidergirl (versão do Miura JAM na abertura) Hikareinochi, por Kitri (versão canal Tiago Pereira no encerramento) Música de Copyright Livre Contato E-mail: contato@animesphere.com.br Twitter Facebook Telegram Instagram YouTube Seja nosso padrinho Padrim do AnimeSphere Procure por @animesphere.podcast no aplicativo do Picpay Compre as nossas Canecas Oficiais Loja Giges / AnimeSphere Agregadores iTunes Deezer Spotify CastBox Podbean PodChaser Google Podcasts Podvine Páginas Amigas Anime See Três Quartos Cego, Canal YouTube Loja Giges Participantes Jorge Twitter Facebook Instagram Firefalcon's World RPG e Edição de Podcast MindStorm Productions NerdMaster Paranerdia Padrinhos Nível Senpai Arthur (você encontra em nosso grupo de ouvintes) Pietro Kenny (fale conosco para entrar no grupo!) Nível Shoujo/Shounen Diego (você encontra em nosso grupo de ouvintes) Jotta Santos Instagram Água de Muringa, no Paranerdia Nível Kawaii Dan Endo (você encontra em nosso grupo de ouvintes) Guilherme de Almeida, vulgo Tomate (você encontra em nosso grupo de ouvintes)
Olá ouvintes do Kokoro!! Trazemos a vocês mais um AnimeSphere. Vamos contemplar as coisas comuns da vida com Komi-san, Tadano-san e o povo doido todo do colégio Itan em Komi não consegue se comunicar! É divertido, vem conosco!! Soundtrack usada Cinderella, por Cidergirl (versão do Miura JAM na abertura) Hikareinochi, por Kitri (versão canal Tiago Pereira no encerramento) Música de Copyright Livre Contato E-mail: contato@animesphere.com.br Twitter Facebook Telegram Instagram YouTube Seja nosso padrinho Padrim do AnimeSphere Procure por @animesphere.podcast no aplicativo do Picpay Compre as nossas Canecas Oficiais Loja Giges / AnimeSphere Agregadores iTunes Deezer Spotify CastBox Podbean PodChaser Google Podcasts Podvine Páginas Amigas Anime See Três Quartos Cego, Canal YouTube Loja Giges Participantes Jorge Twitter Facebook Instagram Firefalcon's World RPG e Edição de Podcast MindStorm Productions NerdMaster Paranerdia Padrinhos Nível Senpai Arthur (você encontra em nosso grupo de ouvintes) Pietro Kenny (fale conosco para entrar no grupo!) Nível Shoujo/Shounen Diego (você encontra em nosso grupo de ouvintes) Jotta Santos Instagram Água de Muringa, no Paranerdia Nível Kawaii Dan Endo (você encontra em nosso grupo de ouvintes) Guilherme de Almeida, vulgo Tomate (você encontra em nosso grupo de ouvintes)
Welcome to the The Bold Moves Academy podcast brought to you by TheIndustry.fashion in partnership with Klarna for Business. Here we speak to some of fashion's disrupters about the bold moves they've made to drive the future of the fashion industry and inspire you to do the same.Haeni Kim was an early adopter of the Bold Move. At the age of just 12 years old she upped sticks from her home in South Korea to come to London to train to be a ballet dancer. When she came to the reluctant conclusion that that dream was not to be, she set her sights on fashion. Reasoning that Paris was the epicentre of the industry, she decided to study French and upon graduation gained as much experience as she could working at fashion houses, in everything from marketing to finance and production.Starting her own fashion brand was always in the back of her mind and she subsequently moved to Hong Kong to learn all she could about sourcing and production. She also had a “side hustle” business in e-commerce, selling antiques.All of this vast experience and drive came together in 2017 when she decided to establish her own label Kitri, offering affordable, sustainable, contemporary womenswear. Haeni, and her friends who encouraged her in her venture, noticed a gap in the market for well-made garments and an accessible price point that were not seen on everyone.Haeni talks to Lauretta Roberts, Editor in chief of the TheIndustry.fashion about her career journey, what drives her, what the young brand went through during the pandemic and what her ambitions are for the future.Visit the Bold Moves Academy to hear more podcasts from fashion brand founders here.
Have you ever got an idea in your head about how a situation is going to go and then it goes the complete opposite way? Us too. Kitri, Tasha and Mandy talk about the spiritual expectations vs reality about following Jesus!The sinners prayer:https://youtu.be/vUbFr9ykEzo
Welcome to the Busi-ness Podcast!Haeni Kim, founder of cult clothing brand KITRI, began her business journey in luxury fashion. Stemming from a desire to create lifelong, unique pieces, Haeni launched KITRI in 2017, bridging the gap between high street and hero pieces that don't put you out of pocket. Five years later, the brand has had an army of KITRI girls. The brand is a firm favourite of celebrities and Instagram stars, with the 2 hugely successful collaborations with Jessie Bush under its belt. Expect bright colours, bold prints and pieces you'll want to wear forever.Haeni and I covered a number of topics, including the standards we set for women through social media, why it's impossible to have a good relationship with online platforms, the challenges facing women in their entrepreneurial journeys, why competition can be bad for our mental health and why we have to be disciplined about where our focus lies. We talked about how KITRI is tackling some of the sustainability challenges that face the sector, the fear of greenwashing and whether founders should be afraid of call-out culture. KITRI is really setting the tone for the future of fashion brands and buying better and I really hope you enjoy listening to this business story. Hosted on Acast. See acast.com/privacy for more information.
It is Kitri's week to reveal the Unknown Topic and things get deep and supernatural. Listen in to find out!
Listen in as Kitri digs herself a (very awkward but funny) hole with Tasha and Mandy as the girls talk all things friends, family relationships, and how those relationships point toward our walk with Christ.
In this episode, we sit down with Kyle and Kitri Schaefer and discuss what all goes into starting and running a fishing lodge. In this podcast, we talk about the importance of having a passion for a place, the challenges of running an international fishing destination, and the ins and outs of their business. To see special content head to captainscollective.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
RNIB Connect Radio's Toby Davey is joined again by Vidar Hjarding MBE, Inclusion and Diversity Consultant for ITV News across England, Wales, Northern Ireland and the channel Islands for the next in his regular Connect Radio audio described theatre reviews. This week Vidar was reviewing the audio described performance of Birmingham Royal Ballet's production of Don Quixote at the Birmingham Hippodrome Theatre on Saturday 26 February 2022. Audio description was provided by professional Describer Julia Grundy. Birmingham Royal Ballet's Director Carlos Acosta brings an explosion of Spanish sunshine, spectacular dance, and vivacious comedy to the stage in this new production created especially for Birmingham Royal Ballet. Don Quixote introduces us to Cervantes' famous knight himself, lovers Kitri and Basilio, and a host of supporting characters. As the Don sets out on a quest to track down his true love, with his loyal friend and servant Sancho Panza at his side, he finds himself embroiled in an unlikely adventure of love and dreams. Vidar began by stating that this was a production and story that he had not come across before but one that was definitely brought to life for him through the audio description by Julia Grundy. The movement and staging of Birmingham Royal Ballet's production of Don Quixote certainly took Vidar from Birmingham to the warmth of the Spanish summer sunshine through the very colourful design of the costumes and set The Pre-show introductory notes from Julia gave Vidar a good insight into the feel of the production which again was enhanced through Julia's live audio description. Vidar shared how audio description makes it possible to be able to share the theatre experience with sighted friends and family. On this occasion Vidar was accompanied by a sighted friend who is very much a fan and follower of Birmingham Royal Ballet. Vidar closed by encouraging other visually impaired people to catch Birmingham Royal Ballet's production of Don Quixote if they get the opportunity to do so or just experience other dance and ballet audio described performances. For more details about Birmingham Royal Ballet and any of their up-coming described performances do visit their website - https://www.brb.org.uk (Image shows RNIB logo. 'RNIB' written in black capital letters over a white background and underlined with a bold pink line, with the words 'See differently' underneath)
Kitri taking us through the last part of Matthew chapter 5. If you want to listen to the other parts, you can find them on our Youtube channel In God She Trusts.
Meet Tasha, Kitri and Mandy and learn about the steps of faith that brought them to this moment.
Cynthia Harvey is the guest on Episode 6, Season 2 of A Body's Language.Cynthia Harvey's style marked her as one of the most versatile and valued artists. Harvey danced nearly every ballerina role with American Ballet Theatre and had the distinction of being invited by Sir Anthony Dowell to be a principal ballerina of The Royal Ballet-the first American dancer to have that honor. Harvey performed as guest artist with Baryshnikov and Company, Nureyev and Friends and numerous internationally renowned ballet companies around the world before retiring from the stage in 1996.On video, Harvey appears as Kitri opposite Mikhail Baryshnikov in his production of Don Quixote, in a variation from Paquita in Natalia Makarova's The Ballerina and the “Waltz” variation in Les Sylphides, a variation from Paquita (American Ballet Theatre dances Petipa)and, in the documentary, Tchaikovsky's Women for Britain's Channel 4. She is a featured artist in the Fred Weisman's documentary Ballet and Darcey Bussell's Ballerina Heroines, featured on the BBC.Co-author of Physics of Dance & the Pas de Deux, Harvey has been guest teacher for The Norwegian National Ballet Company, where beyond teaching and coaching, she helped re-stage a production of The Sleeping Beauty in 2008 and staged her own complete production of the ballet Giselle in 2009.In October 2010, the premiere of her full-length production of The Sleeping Beauty for The Hong Kong Ballet was met with acclaim. She staged the Shades section from La Bayadère for The Royal Ballet of Flanders, and in December 2014, her production of Don Quixote, for Singapore Dance Theatre, was said by Dance Europe to be one of the best premieres of the year worldwide.As a guest teacher and ballet mistress, Harvey has taught for American Ballet Theatre, The Australian Ballet, Teatro alla Scala in Milan, The Royal Swedish Ballet and The Zürich Ballet, and she is a regular guest ballet mistress at the Semperöper Ballett, Dresden. She has also taught regularly at The Royal Ballet School in London, as well as the School for the Basel Ballet, San Francisco Ballet School and as Principal Guest teacher for the English National Ballet School.As a sought after teacher and jury member, Harvey has appeared at several competitions, including the Rosetta Mauri, The Tanzolymp, the First International Competition in Sitges, Spain, and in 2013, for Dance World Cup Spain. Harvey is a long time attendee of he Prix de Lausanne, where she has taught, served as jury president and in 2016 will be the coach for the ladies.Harvey has been on the board of DanceEast, the National Agency for Dance in England and was a prominent member of the committee that saw major ballet directors and ballet school directors from around the world gather to discuss issues relating to improving life for ballet companies and schools. She was standards assessor for The Council for Dance Education and Training in the U.K. until 2010. She is a member of the International Council of Dance. In early 2014, Miss Harvey formed “En Avant Foundation”, a non-profit foundation for mentoring and coaching ballet for prodigious young dancers.
今日ピックアップするのは、95位に初登場！ KITRI、「NEW ME」 おととし、大橋トリオのプロデュースでメジャーデビューを果たした Monaと、Hinaの＜姉妹ピアノ連弾ボーカル・ユニット＞ キトリ！ 今月リリースになった、セカンド・アルバム『Kitrist II』からの新曲です。 今回、アルバムでは、いろんな新しいことにチャレンジしたそうで、 「NEW ME」では、初めて打ち込み！ プロデューサーから、数小節の打ち込みトラックを送ってもらい、 そこにピアノや歌メロを乗せて、曲を展開させ、仕上げたそうです。 今までのKitriにはないダンサブルな曲調。 仮タイトルは、ズバリ、「ダンス」だったそう。 そんな、ふたりに、プライベートで新しくはじめたこと聞いたところ、、、 「自宅エクササイズ！」 最近、自宅で過ごすことが多く、運動不足だったので、 二人で音楽を聴きながらスクワットをし、動画を見ながら有酸素運動！ ちなみに、日によってやる気のある人が、やる気のない人を鼓舞(こぶ)しながら、 楽しくやってるそうです。 ・・・わかりますね。 ひとりだとサボっちゃうけど、ふたりなら！！ 「ほら、Hina 頑張って！」 「Mona サボっちゃダメ！」 とか、、、頑張ってるそうです。
Find us: Head to our community page to register & join the MindfulCommerce community as an expert, brand or merchantInstagram: @mindfulcommerceFacebook @MindfulCommerceContact Us - info@mindfulcommerce.ioWhere to find Scott Goodman:Scott Goodman - Email: scott.goodman@okendo.ioWhere to find Rachel Tyers:Rachel Tyers - Email: rachel.tyers@okendo.ioWhere to find Okendo:Okendo - WebsiteOkendo - MindfulCommerce directory listing Where to find Lucy Roberts:Lucy Roberts - Email: lucy@bravetheskies.comWhere to find Brave the Skies:Brave the Skies - WebsiteWhere to find Reverie the Boutique:Reverie - WebsiteReverie - InstagramLinks Mentioned in Episode:Urth (formerly Gobe)Activated EcoFinisterreWAGWanderer BraceletsFoursixtySpellRixoLSKD (Loose Kid)KlaviyoHerbivoreGorgias - Shopify AppFashion Impact - Shopify AppShownotes:Krissie Leyland 0:00 Hello, and welcome to The MindfulCommerce Podcast, a place where we talk to ecommerce brands and service providers and developers who care about protecting our planet. I'm Krissie. Rich Bunker 0:11 And I'm Rich, and we're your hosts. This podcast is an extension of the MindfulCommerce Community.Krissie Leyland 0:18 The MindfulCommerce Community is a safe place for ecommerce brands and experts to connect, collaborate and explore opportunities to work together to unleash the power of ecommerce as a force for good.Rich Bunker 0:30 You can join by going to mindfulcommerce.io and by clicking 'Community'. See you there!Krissie Leyland 0:36 Hello, and welcome to a brand new series of The MindfulCommerce Podcast! So this is going to be slightly different. We are re-uploading or uploading events that we have done in the community. And today, this is an event we did in January-so the beginning of this year: 2021-with Okendo, which is a customer review app for Shopify stores, and Brave the Skies & Reverie The Boutique. So we spoke to Scott, just to get a little intro into what how Okendo came about. And if you would like to hear more information about Reverie The Boutique, Lucy's brand and Brave the Skies, which is a Shopify Plus agency that she is MD for, then you can head to episode number four. There, we talk about the intersection between ecommerce and sustainability. Anyway, let's get to the event then. So this is all about how online stores can create better connections with their customers. We talk about user generated content, influencer marketing, reviews, obviously with Okendo and email marketing as well and how you can combine all of those together to create the perfect strategy to connect with your customers on another level. In particular, we talk about this from a perspective of a small brand with not such a big budget. So hopefully, this will really help you to create your new strategy for the year going forward. Yeah, so we hope you enjoy. If you like it, please subscribe. Join the community so that you can be aware of these events and join them as they are actually happening live and you can ask your own questions! So let's now go and speak to Scott:Scott Goodman 2:43 Hey, guys, so I'm Scott, I'm Okendo's, APAC and EU/UK market lead. I've been tasked to kind of give you some background into Okendo's fruition. What's our story? How did we come about? So Okendo is a Sydney-founded tech startup. The idea or concept that started the journey was actually to do video reviews. Now obviously, we have evolved a lot since that concept. But at that time, text reviews was the standard, there was nothing else. So we saw an avenue to do video reviews. And now you know, we're in 2021 and we do text, we do video, we do photos, we do q&a and we integrate with a wealth of different Shopify partner partners out there, cross loyalty, email, subscription, those types of things.So we now services over 3000 customers for Shopify plus partner. And we have some of the world's biggest brands on our on our platform, so it's a super exciting time. We, strength to strength, growth to growth, milestone to milestone: everything changes every day. But with all these positive changes, we do need to be wary of the effect that we're having on the earth. So we need to support sustainable culture, support sustainable brands and we are definitely seeing a very, very positive trend of this with merchants using Okendo. We have some amazing brands who very much pioneered this and we're very happy to support them.So I've been tasked to kind of speak to two different tips on how sustainable brands can use Okendo and facilitate that review capture. So the first one is actually a fantastic initiative, which a brand called Urth (formerly Gobe) is Australian camera gear manufacturer. What they do is: they run loyalty line. Basically, with every review that they capture, you get loyalty points. And then what they were doing is they would assign X amount of loyalty points equals planting three trees. So for every review that we were getting, my goal was was giving back to the community, giving back to the earth and planting trees. I I think that is absolutely fantastic. You know, it doesn't pigeonhole you to just doing trees. It can be given back to charities, it can be whatever you'd like, but that's a super easy way to give back and a super easy way for all your customers to be involved. I think that's fantastic.The second idea, which I see brands doing, and the one that I want to speak about is quite Activated Eco, another Australian brand. Kudos to them down in Victoria. But basically, their pioneering product is stainless steel pegs. Super simple, but game changing. No longer are they breaking plastic pegs... The sun damage, having to repurchase them every six months. You buy once, you have them for the rest of your life. So what they're doing is they're collecting that content of photos of just clothes hanging up, but it's people's everyday experiences. And they're using that for retargeting ads across social media organic posts. And it's showcasing their five star experience with some personal UGC content. And that's going a long, long way, in showcasing the use case scenario for that product. It's a no brainer, right? But also showcasing real experiences with that product. So it's doing incredibly well for them. We're big supporters of both those brands and we do have many more brands doing different things out there like that. Thanks!Krissie Leyland 6:24 Thank you so much, Scott. That was great, really interesting to hear how sustainable brands are using Okendo to their advantage and also for the planet. So thank you so much. Okay, now we are going to go straight into the event.Welcome, everybody and thank you very much for coming. I'm Krissie and I am one of the two cofounders from MindfulCommerce. Rich couldn't attend but he said hi. MindfulCommerce is a community of ecommerce brands, service providers and developers who share a common goal. And that goal is to make ecommerce more sustainable and positively impactful. So we have a Facebook group, a Slack channel and an expert directory. And some of you are already in the community and it's great to see you! Kat is our marketing whiz and she's going to be co hosting with me today. This event is casual, relaxed and collaborative. It's a nice conversation between nice people. If you want to unmute then unmute, and say whatever within reason and there will be some time for q&a at the end. Over to you Kat. Cat Hunter 7:35 Okay, thank you so much Krissie. So, as she said, I'm Cat! I help out with marketing some stuff for MindfulCommerce something I'm super happy to be involved with. I'm absolutely loving everything that I'm seeing in the community at the moment and how it's growing, especially kind of in the in the wake of the crazy year that was 2020. There's been like a huge growth in interest in this. So it's been really lovely to see the community kind of really growing legs and taking off. Just to give you a little bit about my background, I'm actually ex Shopify, so I worked on the partner programme at Shopify for three years, and ran lots of their events for them. I got super into the world of ecommerce and then eventually decided to go freelance as a copywriter and content creator, but I'm still very much working within the realms of ecommerce and SaaS. So that's my bag, but obviously really interested in sustainability and making the industry as green as possible too.So without further ado, we will introduce our amazing panellists. Today, we're super duper happy to have them join us for this event. So first of all, we'll say hello to Lucy. So Lucy is not only the MD of a Shopify Plus agency called Brave the Skies, who are on a mission to create, launch and grow online stores with their expert crew of very skilled designers, marketers and developers, but she's also the founder of an online boutique called Reverie, which is a really luxurious, sustainable vegan brand. We really recommend checking them out if you haven't already. Krissie is repping some of the jewellery today, very subtly. So she really knows her stuff when it comes to creating these customer connections and ecommerce and most importantly within the sustainable ecommerce space.Also joining us today we have Rachel from Okendo. Hi Rachel! Rachel is VP of partnerships at Okendo. And we're incredibly grateful that she's joined us because it's very early in the morning, where she is. Okendo, as you all know, is a customer view app for Shopify stores but it's more than just a customer review app to us that MindfulCommerce. We think they have like a sort of secret superpower for sustainability and fighting climate change. Because Okendo not only creates great customer connections through reviews and some fantastic integrations which Rachel will talk about, they also help tackle one of the biggest issues in ecommerce when it comes to carbon emissions, which is returns.Gerry McGovern gave us a crazy stat the other day that it will take 1.5 billion trees to be planted to deal with the annual ecommerce returns in the US alone, in terms of carbon emissions. So reducing the number of returns is making ecommerce more sustainable. By having that user generated content, those reviews embedded in your site, people are able to make better choices, more informed choices about the the items that they're buying and hopefully this leads to fewer returns! Okendo is used by some really great sustainable brands like Finisterre, and WAG. They enable customers to show how the products really are. You know, how they fit into their life, helping people buy the right thing the first time.This event today, it's the first event of the of the year for MindfulCommerce. The first of many, we're hoping. We're going to be running these throughout the year. And they are very much a community focused event, we want to make sure that we are providing you guys with the content that you're looking for. With regard to that, when we set about trying to set up this first January event, we polled the community in the Facebook group, which you should all be, hopefully lovely active members of. Loud and clear, you told us that what you wanted to hear about was customer connections. We kind of had a sneaking suspicion that the topic might be something kind of along those lines, because we've been talking about this quite a lot behind the scenes, and customer connection really matters more in 2021 than it ever has before. I think the pandemic has really accelerated ecommerce.You may have seen some stats laying around that ecommerce has grown more in the it's basically had like five years growth in one year, in terms of how it has been accelerated by the demands placed upon it by the pandemic. And customer expectations have also kind of been accelerated in line with that. So, it's a really great area to invest your time and resources in, in terms of creating those lasting more authentic, deeper connections with your customers. We all know that retention is more cost effective than acquisition. And loyal, engaged customers are generating higher rate of ease and have better purchase purchase latency status, etc. So all in all, brands are looking to really create those deeper, more reliable connections with their customers going forward into this year.So yeah, great topic. Thanks for choosing it, guys! And once again, we are super, super honoured to have Rachel joining us to talk about customer connection from their own experiences. So without further ado, I will pass over to Krissie, who I think is going to kick us off with a few questions. And we will have questions for a while and then we will take Q&A from the floor. Over to Krissie. Krissie Leyland 12:47 Thank you so much, Cat. That was awesome. And so Rachel, can you tell us about like some more about Okendo and how customers can leverage the tool to create better customer connections? Rachel Tyers 13:01 Yeah, sure. So Okendo is a Shopify specific customer marketing platform. We work with about 2000, fast growing DTC brands. And we're really focused on helping them in their marketing across the board. So not just reviews, but how can we leverage your social proof to improve each area of your business or all the channels that you're marketing from? So I think a really important thing is that we know reviews increased conversion on site. Partly all of us on this group chat look at reviews before purchasing and product. The stat is 93% of people will read reviews before they purchase something and it's just showing you that there's credibility there because you've got that social proof. "Okay, these people like this product, so I probably will too!" It really puts our minds at ease when we're used to going into a retail store and maybe looking at some clothing, trying it on... having that self experience, which we can't have anymore, unless we're purchasing a product with the intention of maybe returning it later, which of course we don't want to do: Not sustainable, we don't want those carbon emissions. So by reading other people's feedback, we're able to sort of simulate that experience. But beyond that, it allows you to sort of create these connections with your audience. With a lot of brands that we work with, we see them using reviews as a tool to leverage to actually speak directly to your customer and allow your customer to speak back to you.We work with a company called Wanderer Bracelets. They are a sustainable brands that employs Balinese artists to make these custom bracelets. They pay the Balinese artists a fair wage that allows them to support their family. So reading through these reviews, it's so interesting to me because I'm able to connect with the person and their reviews. So this lady Tiffany, she ordered them for her girls, and her friend bought this anklet for the boys, for the preschool that they went to. They're all best friends. So all of a sudden, I'm having this deeper connection with the brand and with the product when I'm able to submit and let them know why I bought the product and how I feel about it. And then me as a reader or us reading together, we're able to see how personal and how beautiful the stories are there. So it's really helping to build out those connections that we're feeling with the brains. Krissie Leyland 15:45 Okay, great. So it's all about showing what your current customers think of your products. And then how does that help you to connect with new customers, for example?Rachel Tyers 15:58 So you can use those UGC, so these are generated content or the review content in your marketing as well. So you can push the star ratings through to Google product listing ads, and there, we know that if your Google Shopping ad has stars on the bottom, people are going to be more likely to click through than if it doesn't. So that can help draw more customers in. Or you can also leverage the user generated photo or video content for your other marketing campaigns. So in my decade of experience in Facebook media buying before I moved into partnership, the highest converting ad creative was always the scrappy UGC. So I put together UGC video, taking little sound bites are people saying how they love the product, how they use the product, what they think of it... And then you chop that together to make this really kind of like scrappy, bit short, sharp and entertaining. user generated content mashed-up clip. When you're using that across Facebook, or Instagram marketing, it often feels more real, more believable and more compelling. It's more natural in the setting that you're showing it because we're used to having our friends like talking to the camera, or the celebrities that we follow whatever it is, kind of scrappy. So if we're presenting something back that feels natural on that platform, sometimes it gets more attention. Because it feels real, you're also more likely to be building that the credibility and the trust side of things.Krissie Leyland 17:36 Yeah, definitely. I think I'm the kind of person who say, for example, I'm on an online store and I've seen a product that I quite like, I'll always go to something like Instagram, and look for real life people that are wearing that product orusing that product. Kind of putting myself in that person's shoes, or the item that I'm looking at and just thinking, "how do I relate to this person? And are they you know, a similar type of person? What are they doing? Are they outdoors?" Which is the kind of person I am, I like to be outdoors. So I'll relate to it more and and probably want to buy it if I can see someone in real life using it. So that makes a lot of sense. And so with Okendo, and I'm pretty sure you work with another app, which helps with that. Can you talk a bit about that one? Rachel Tyers 18:35 Sure. We work really well alongside Foursixty. They are a UGC platform that allows you to curate images that you're tagged in on Instagram and show those on your site. There are all of these images that people have tagged on Instagram, and then you're able to go in, and you can actually shop that product from within the image. And then you've got the Okendo five star ratings being pulled through here to add that little bit of social proof. So it's pretty nice to be able to use those together really compelling, you can put it anywhere on your site. Then of course, you as a brand own any of the imagery or any of the contents committed via Foursixty or via Okendo. So you can use it to leverage your products across all the marketing campaigns too.Krissie Leyland 19:39 That's really cool. I'm just thinking about like, people in the audience and the businesses that they've got and that sounds really great. But with the user generated content, sorry I'm still talking about that... Can you kind of say if someone's tagged you in something you're not very happy with, and you're like my my target audience won't relate to that, can you not accept it? Rachel Tyers 20:04 Yeah, absolutely. So on the Okendo site, you might get a review that has an image alongside it and really love their review, you love the story in it or it's just great content but this image maybe isn't on brand. It's super easy for you to hide that image and then publish the review. You can also set up automations in the back end so that all of your four or five star reviews that have positive sentiment get automatically published, so it's one less thing for you to do. But maybe if it's a four or five star review with a photo, it doesn't get automatically published so you have control to really maintain that brand image. The same thing for Foursixty on that UGC side: you curate everything in the back end, before it goes live on your site. So there are no mishaps of someone showing their new underwear that maybe isn't strictly on brand for you. Krissie Leyland 20:59Yeah you don't want that... [ laughs ] Lucy, I have a question for you related to UGC. I think you are a big fan of micro-influencers. So do you want to talk about that and introduce and what you're up to?Lucy Roberts 21:20 Yeah, for sure. I think I absolutely love the whole concept of user generated content. I think it's so smart. I think there are some brands who just use it so so well. A personal favourite of mine, and I think Rachel's probably heard of them as well as they're an Australian brand, is Spell and the Gypsy. I'm not quite sure how many people on the call have heard of them. But if you haven't, like please go and look at their Instagram page on our website, immediately. They do UGC so well. A feature that I really love on their product pages is you know how at the bottom of your standard econ product page, you'll have, "you may also like" and they also have a little bit where you can toggle to like "as seen on Insta". And it's really that thing that Krissie was talking about just there, which is you can see the product that you're looking at, in a real life situation. So it's not just on a 5'11", size 8 model. I'm 5'3.5" and like a solid size 8 or 10 so that's really not relevant to me. But having those micro-influencers, who really become more like brand ambassadors for you, as opposed to kind of having that influencer tag associated to them. They're uploading their content, they're sharing it, they love the brand. And it really becomes like more of a cult following, which I think a lot of Australian brands do really well. So I used to work for a brand called Cinnamon. And there was this insane cult following around the brand like people couldn't get enough of it. There's a few brands that we're working with, at the moment at Brave the Skies, which is the agency which I run. So for example, Rixo, Kitri and Les Girls Les Boys have this really interactive conversation with their customers, except that Les Girls Les Boys are actually using their customer base to cast for the upcoming campaign that the basically the tagline is "Show us your underwear." This is a really weird concept, but it works for them. Their tagline is "bed to street". The idea is that you wear oversized pyjamas and you wear their pyjamas shirt tucked into your leggings. And then you go to the shops like that. Stuff is amazing quality, the brand is really cool. But all of their customers, especially once you have really active social profiles, so specifically your Gen Z & Millennials have this really interesting opportunity to become micro-influencers or almost brand ambassadors. I could talk about this all day, so I'm probably gonna let someone else talk.Krissie Leyland 24:00 I was gonna ask how can a brand do this? They're like "Right, that sounds great. I want to find some micro-influencers, and I want to generate some user generated content." How can they find the right people to create these great customer connections that they can relate to?Lucy Roberts 24:18 I think if I could answer that one from more of a Reverie standpoint, which is the brand which I started a couple of months ago, I've actually got these little cards I'm just gonna reach behind my computer. Don't mind me guys, sorry. All of the orders that I send out have little "Thank you" cards. I don't know if you guys can see... Krissie, you've seen a few of these but essentially on it, it says "Thank you so much. We sincerely hope you enjoy your purchase from Reverie. Please tag us on Instagram with our hashtag and our handles so we can follow your daydream too!" The whole messaging of the brand, Reverie is a fanciful state of musing or a daydream. So we've only built on this.I say we because it's myself, my fiance, he's definitely a really big part of like building the brand. It's all about involving people in this concept of the daydream. So a lot of the brand messaging on Instagram and email is very much about letters, follow your Daydream come and join our Daydream. It's really conversational.And I find that when you're really authentic about your brand, and you really kind of back yourself, and we do this with Brave the Skies as well. We have a really heavy space-themed brand with the agency, people really respond well to that. If you really back your own brand, people naturally want to buy into it and get involved. I think I've been really lucky with the kind of brand messaging across social channels like Facebook and Instagram, mainly. It seems to attract some really wonderful people who have really similar values, who really like the brand aesthetic, who naturally want to be part of the conversation and support a small business. And especially when you send a really nice order out with a really cute little card. I always write a handwritten message on the back to say, "This is one of my favourite products, too. I really hope you love it." It's genuine and it's nice for people to want to help and to want to share it and to spread the message. I suppose in a way your customers become your micro-influencers.Krissie Leyland 26:20 Yeah, it's amazing. Every time we... well, I've made a few orders on Reverie and also, my partner got me a really nice Christmas present from there, which is this one. Yeah, we both went, "Oh, look! It's handwritten." It's really nice. Like, it just connects to the brand. and the person behind the brands. You know, the necklace and jewellery is really nice but it's nice to know that there's a person there. And it's real and authentic. Yeah, I love it. I was going to ask about-Sorry, I am going to ask you another question-the conversation and how do you keep the conversation going from that lovely card over to social media? And which kind of, again, going back to the connections: How does it help with engagement and how do we continue the conversation? Lucy Roberts 27:15 Yeah, that's a really good question. I think for a lot of customers, the journey tends to start on social, especially when I think with Instagram's algorithm, for example, it changes all the time. I'm sure there's loads of you guys who are listening at the moment who have your own small page or small business that you're starting Instagrams algorithm can really trip us up, and it's super annoying. At the moment, I think it's based quite heavily on whether or not somebody saves your images. So, I tried to make a lot of the images quite save-friendly. So a really nice image that you might want to come back to later, like a nice shot of interiors. Everyone might notice how fantastic Rachel's background is... I've been lusting after this call. But I love sharing content that people find some kind of escapism in. And I think that that starts to build a bit of an aesthetic for your brand.So I find that there's a lot of customers, who are always the ones who like everything on Instagram who comment on everything on Instagram and same with Facebook. And I always reply to everybody. The thing that I've said since day one: even if it's just an emoji, I want to reply to and acknowledge that it's there. Because I think a relationship where you're not just a faceless brand. There's actually someone behind it. A lot of people messaged me now and say, "Hey Lucy, when is this coming back into stock? I really like it." And when that kind of continues on to the website, for example, if somebody places an order, I've got a really good memory. It's one of my very few very strong skills, I'm really good at names. So I'll always remember if I see a name on an order, I'm like, I'm sure she's liked a couple of things on Instagram before I'll go back and check before I write the card.And I've had this absolutely amazing woman who was the first person to follow me on Instagram who wasn't a family member or a friend. She's called Elizabeth, and I absolutely love her. She likes everything, she shares everything, she comments and everything, she always buys a candle. And I actually did a post on Instagram might have been last week or the week before. But it was really it was really authentic. I just wanted to kind of appreciate her and give her something back. She always sends messages from her Pinterest board that she thinks that I'd really liked for the Reverie feed. So I've kind of done a bit of a story and a Facebook post about how she was the first person who I didn't know who followed my page and how it's so nice that she's been there since day one. And just like celebrating that connection that I have with her... though I've never met her. Obviously, we've only ever messaged on Instagram, but somehow we've kind of built this amazing connection and almost a friendship, just through her engagement with the tone of voice that I'm using on Instagram.There's been a couple of people like her. I think Instagram can get quite a bad rap for being quite toxic but I've had nothing but positive experiences through doing it for Reverie. Had an amazing call with a lovely girl in South Africa last Friday, we had a coffee. She's starting a brand & we had a nice chat about it. I think the connections really come down to, as well as everything that Rachel has said, which is obviously so valuable about the reviews like collecting feedback, like simulating that in store experience. It's just for me, it's complete authenticity, and just having a really, really honest tone of voice and speaking to someone as though they're in the same room as you, I guess. Yeah, it's really long-winded answer again. I'm really sorry.Krissie Leyland 30:49 I love that though. It's almost like everyone here. Well, I've met Alice and Cat in real life, but everybody else I've probably never met you. But I feel like we know each other and it's really nice. Yeah, just wanted to say that.Lucy Roberts 31:10 You know, we love a good tag on Instagram. That was something that said "normalise girls messaging each other on Facebook and Instagram to be mates."Krissie Leyland 31:22 Yeah, it's amazing. I love it. Especially at the moment, you know, crazy times. It's nice to be able to connect to people still online. Thank you internet. Me and Alice, we met in Portugal on a surf trip and now we're reconnecting over business, brands, ecommerce and how she built websites. It's just great. I love this. So Cat, do you want to ask some questions?Cat Hunter 31:59 Absolutely. I do. I was thinking from what you were saying, that idea about starting up conversations, about that two way flow that connection necessitates by its very, very nature. Obviously, it's so important that it's a two way street. I was just wondering, Rachel, perhaps you could tell us a bit more about how brands can ensure that they're getting that right. That idea of, of listening to customers, as well as kind of initiating that conversation... making sure that that connection is a two way flow?Rachel Tyers 32:30 Yeah, definitely. I think there are a few really great platforms and ideas you can have in your back pocket for that. And a way that Okendo allows you to connect with customers beyond the reviews is the Q&A section of the widget. So customers can actually directly ask you questions there, and you can respond to them. Another really good tool that we love working with is Gorgias. Gorgias allows you to collect any customer questions or concerns from multiple platforms, and then you have them all in one place where you can respond to them. So I think being able to offer really great customer service in that way, definitely helps you to grow your brand and create that bond with your audience, like Lucy mentioned.Another good way to use customer feedback is by collecting information on your product, and actually implementing that in your product strategy. So we have a client: LSKD, an Australian streetwear brand that did just this. They were wanting to create the best leggings out there. I want to show what their widget looks like, actually. They used a few different slider bars on their widget to collect information around the product quality, the design and the sizing. So they actually went through many iterations of their product until they got to a level where almost all of these product slider bars were hitting excellent. And it was super important to them that they were listening to what the customer wanted, what they thought of the current product, and then continuing to build upon that. So through doing that, they'd be able to really gain that cult following. They have an incredible product now that people are coming back to buy again and every colour, which I think is always what you want as a brand. They were able to also create those bonds with the customers and they incentivize. So when somebody gave them product feedback and spent their valuable time to do so, they would offer a percentage of coupon for them on the site. So I think that has really allowed them to grow into the brand they are today.Lucy Roberts 34:50 I love that. I think that's so cool. I want those sliders. Can you talk about the sliders later, Rachel?Cat Hunter 34:55 I know, that's something I write about as, as a sort of technical content writer at the moment is audience segmentation and how that can be used. That's something that a lot of smaller brands want to get started with. They know that they could be using their audience data in a more informed & strategic way and really honing in on specific messaging for specific segments of their audience. Maybe they just haven't got it off the ground yet or they haven't started. But I'd love to hear maybe from either of you, if you have anything to say about audience segmentation, and what that can do to strengthen that one-to-one kind of connection that people feel with a brand.Rachel Tyers 35:42 Yeah, I'd love to jump in here, Lucy, and then hand over to you. So I think being able to segment allows us to create these stronger one-to-one connections, because I want to feel like a brand is talking to me about something that I'm interested in as something that affects me personally, rather than just "Hey, I'm one of your many 1000 customers, and I'm just another number." So a way that we allow our brands to do that through Okendo is through using our customer attributes to collect a bit of information on our audience and then we can sync that over into Klaviyo and use it in special ways.I'll share my screen again to show an example. This is WAG, they are a dog treats company that's made with natural and sustainable ingredients. And they have been using our Klaviyo integration. So what that does is it allows you to sync all of this customer data into your Klaviyo or Omnisend customer data profile. Then we can segment out based on the dog breed, the dog age, and the eating habits. Then using those segments, WAG is able to recommend specific products that are going to be right for that dog for your pet. So using that segmentation strategy, they were actually able to increase the revenue per recipient by about 430% just by speaking to that customer.Then another example here, we've got Herbivore who is a cruelty free and vegan brand that we work with. They actually collect information around skin type, and skin concerns. So you can imagine if I've got perhaps acne or dryness, and I get an email that in the copy says, "Hey! Help with dry skin" in the subject line, whatever it may be and it's something that actually relates to me or pertains to what I'm actually interested in solving, then I've got more likelihood of clicking through and converting for that product. It cuts through the noise and we know that our email tends to get clogged up with a lot of other noise. So if you're able to speak directly to that shopper, then you're more likely to build that connection there. Cat Hunter 38:11 Just speaking with my like content marketing hat on as well, that could be really interesting in terms of the way that you structure your content marketing too. Just knowing kind of which topics are going to land well, which ones to be promoting more to which segments, writing "buying guides" and things like that must be very helpful to know how your audience demographic is skewed across those different kind of attributes.Rachel Tyers 38:35 Right, absolutely. Lucy, do you have anything to add from the marketing strategy side on segmentation?Lucy Roberts 38:43 To be honest, I think I think you've pretty much covered it. From a kind of more of an established merchant perspective, something like Okendo, which is what Rachel's obviously talking about is amazing. Having that integration with Klaviyo as well is so powerful, because you can start to target those segments with automated workflows. But the agency side of me is like "100%, that's the way to go", but the Reverie side of me doesn't have the budget to really have a powerful option like that in-house because obviously, it's all self funded, and you're a little bit more scrappy when you're a startup. So a lot of the tools that I would use for my own brand as well would just be things like Facebook Insights or Instagram Business Insights.Reverie's built on the Shopify platform just on one of our pre-budget plans, but you can still get a decent amount of data and understanding as to, even if it's just gender split. You know, like 70% female, largely between 25 and 35 (years). Even the most kind of basic bits of data, I find can be really helpful, especially when you are a small brand and every pound that you're spending on stock or anything really is very important. For me, I've tried to very much build a picture of who the reverie customer is. I think there's roughly three personas and I do try to validate that with any bit of data that I can glean from any of the platforms that I use. But 100% the segmentation of those one on one conversations and connections is amazing. And Krissie, we're getting some questions in this chat.Krissie Leyland 40:28 Yes, so I was gonna go to the question that Chris Butterworth just put in there, which is a brilliant question and I love it. So we are talking about gathering data about your customers, but one thing that we talk about at MindfulCommerce is storing data and being really mindful about the data that you collect, to kind of ensure that you need the data and it's actually going to be useful. So Chris's question was, "what are people's thoughts on the ethics of collecting all of this customer data to allow this almost one-on-one targeting?" It's a great question and it's a rabbit hole that I go down often. So, Chris, do you want to unmute and talk about your thoughts?Chris Butterworth 41:30 Yeah, I've just seen Vickie's response to it as well, "if they the customer voluntarily gives it" I mean, as part of GDPR within the EU, obviously, you have to get consent, or at least let people know that you are tracking. My concern is how much data that is collected is actually useful. Not just from an ethical standpoint, but from a sustainable standpoint, obviously, the more data you collect, the more data is transmitted, the more data is stored. So it's kind of just to try and cover both of those areas, really, just to try and get people's thoughts on it... whether it is completely ethical or not.Krissie Leyland 42:21 So just to explain it a little bit more, like you said, it's not just about the ethics of GDPR, and stuff like that. It's about the more data that you store, the more impact it has on the planet, and the more energy that you basically zapped from the earth. What Chris and I are saying is just be mindful of the data that you collect. Lucy, what your thoughts are on that because you're a small brand. At Reverie, like you said, you don't collect much customer data, but say a client at Brave the Skies... Is it something that you might bring in conversation or do you just collect needless data?Lucy Roberts 43:13 I would potentially suggest that no data is useless or needless, I have very strong views on not sharing data with other businesses that you haven't directly opted into. I hate it when that kind of thing, those damn T's and C's that you have to click to check out that drives me mad. I hate hearing from businesses that I haven't directly signed up with. So if something like that does happen, I do make it a personal mission to find out who sold my data and wage war with them. That in the spirit of creating more meaningful connections with customers, offering a better service offering more value, I think as long as you're using the data proactively that you have, and like you say, You're not just collecting data for the sake of collecting data, then I think ethically, I'm on board with it. As long as it's being used responsibly, and in a way that genuinely benefits the customer and not the business. Yeah, then I think it's a nice thing to be able to do because tying back to everything that Cat and Rachel were talking about, like at the started at the start of the chat, like having those better connections, being able to not necessarily sell a product better, but advise the customer better on things like the fit or things like whether or not based on your previous purchase in the previous data that we've collected, we're pretty sure we're actually 85% sure that the size eight is going to fit you then I think that that solves the problem as well. So it's interesting, it's almost a bit of a double edged sword. It's like we didn't have the data, we might create more returns which might create more questions. Rachel, help me out.Rachel Tyers 45:04 For midsize enterprises, the data were collecting is only scratching the very surface. It's so insignificant compared to the billions of points of data that Facebook or Google stores on every single one of us. And as SMPs, we use that too. So all of the Facebook marketing targeting that we're using, which is very comprehensive, incredible, and allows us to get in front of customers that are going to be interested in our products, that is stored somewhere. And that's significantly more than, like a couple of skin type questions that you might have on your reviews widget. So I think that's like more of a consideration and there's certainly a line. You know, it's always really creepy, when I'm talking about back pain, and my phone is sitting here, and then I get ads on Instagram. And I'm like, "Okay, back pain ads? Come on. My phone wasn't even unlocked!" So it's tricky. But that said, we're opting in for this every time we use Facebook or Instagram, like we have opted in to share all of our data with Facebook. So, you know, it's definitely a grey area. It's really creepy as a consumer, but it's really fantastic as a marketer.Krissie Leyland 46:23 Yeah, it's like Lucy said, it's definitely double edged. I think, what Chris will say and what I will always say is, just please be mindful of the data that you collect. Don't store it for too long if you find out that you don't need it or use it. Going back to customer connections, it can be really great if you can personalise things, and for example, you're using data to create an ad that's more relevant. Perhaps, that's okay. But yeah, just be mindful. Thank you so much, Chris. I love that question. And I think we should do it entirely different event with me, you and Cat and anyone wants to join about that. And so yeah, thank you!Lucy Roberts 47:14 There is a really good question that's just popped up in the chat about sensitive versus non sensitive data, which I think is a really, really interesting question. I don't think there's any need for anyone to collect sensitive data. I don't think marketers need it. I think everything that Rachel was just saying is completely accurate. Like it is a marketer's dream to have access to loads of information and data about your age, your buying patterns, which device you shop on, that kind of thing. But I really can't find a use case for a marketer to need the full name of somebody, the full address of somebody. I don't think anything needs to be that specific. So if I was being targeted based on very sensitive data, like, you know, my exact age or my birthday, or whatever, unless i'd specifically opted in because I wanted a 10% discount on my birthday,, I would be pretty annoyed about that. So I would always say sensitive data is no no.Krissie Leyland 48:21 I totally agree. So, again, thank you those really good questions and I like that topic a lot. Shall we go back to marketing and customer connections? So Lucy, you mentioned something called opti-channel marketing.Lucy Roberts 48:50 It's a good little buzzword, isn't it?Krissie Leyland 48:54 It is, it's a new one! It's anew one even to me & Cat! We were like, "what is it?"Lucy Roberts 49:01 I've had quite a few people talking about it recently. I was just mentioning to you ladies, before we jumped on the call: I've just started as an associate lecturer on a fashion course up in Newcastle at the university there. One of the senior lecturers that I was speaking to was talking about how they're talking to the students about the concept opti-channel marketing. I was like, "but surely you mean omni-channel?" and she was like, "No, I mean, opti-channel." Okay, so I was doing a bit of research into it and the more I looked into it, the more I thought "this is actually so smart." Because for being an omni channel retailer, you're everywhere where your customer is and your brand is everywhere. But this concept of opti-channel marketing is more about optimising your brand, your tone of voice and your message for the channel that you're operating on. So you might speak to a slightly different set of customers who engage with you more on email marketing. So your tone of voice might be a little bit more salesy. It might be a little bit more, "hey, you bought this, you might like this as well!" Whereas your conversations on a social platform like Facebook, or Instagram might be more about those one-on-one connections, where you've got the same people commenting and messaging every time. So you can be a lot more, "hey, I'm the face behind the brand. Let's have a chat. I'm really glad you like this image. What do you think about this?"So, I really liked this idea of this opti-channel suggestion. It's something that I've spoken to a couple of our clients about at the agency and it seems to have struck a chord with a couple of them. Because they think you very much do present yourself and your brand in very different ways, depending on the circumstance. It goes back to what Rachel was talking about before, which is more about customer segmentation and there are certain segments of customers who respond really well, for example to "we've got a flash sale", because the only time they're going to buy it is if it's on discount. But then you've got another section of customers who are incredibly brand loyal, and anything you put out they want to buy, because you have promised them that it's got your stamp for approval, and they're just going to buy it anyway. So I think this concept of opti-channel is actually I think it's common sense for a lot of people and I think we do it anyway. But I quite like that there's that there's a name for it, so I'm going with it.Krissie Leyland 51:27 Love it. That's really cool. Yeah, I was just like, "what? what is this" and Cat said, "That's good! Give us the dirt!"Lucy Roberts 51:36 Coin the term, take it and run! Go for it.Krissie Leyland 51:42 I'll be an opti-channel marketing agency!Lucy Roberts 51:47 I would like a revenue share please. [ laughs ]Krissie Leyland 51:52 Yeah! Rachel, what do you have any thoughts on that? Have you ever heard of that concept before?Rachel Tyers 51:59 I haven't heard of that concept before, but it makes so much sense. I think, when we were kind of getting used to SMS being a part of our structure, people or brands werre worried about, "okay, we're sending an email to this person and we're also sending them an SMS... Isn't that a bit much? You know, we're double handing this message." But being able to use the correct sort of address in SMS is going to be really different to what you're using an email and you know, it's so short-handed and sort of off the cuff. Maybe you're throwing in a few emojis if you've got extra budget for SMS that month. So it's really different way of messaging someone, and both are equally valuable.Lucy Roberts 52:51 Chris is throwing me a curveball here. It doesn't seem like he's on board with opti-channel marketing.Chris Butterworth 52:57 Sorry, it's because I come from a brand background. So a lot of the work that I've done is basically been all about kind of consistent brand experience and brand strategy, and that sort of side of things. So changing your voice depending on the medium is a little bit odd to me, purely because I would think about it is something where it's completely consistent in terms of tone of voice and everything like that.Lucy Roberts 53:27 I totally get what you're saying. I think you're totally right in that all of your core values and your core messaging should always be the same. But the way that I thought about it was, I'm the same person as an individual. I am very much the same person in every situation, but I definitely have a phone voice. I'm definitely extra polite. When I'm around my parents friends, I'm definitely a little bit more of a wine girl with my girlfriends. And I'm to be honest, a bit of a loose cannon with my fiance, but I'm still the same person all around. I think you naturally have slightly different versions of yourself, even though you're still the same base person, it's still the same brands. You just act ever so slightly differently depending on your environment. So I'm going to go with that metaphor. I think it works.Chris Butterworth 54:22 Absolutely amazing. Yeah, I didn't even really think about it that way.Krissie Leyland 54:27 That is so good.Lucy Roberts 54:28 Yes, Thank you so much!Cat Hunter 54:29 We have a question from Bridget as well in the in the Q&A. I'll read out. So Bridget says that she has a question on marketing strategy. They recently launched a sustainability Shopify tool for fashion retailers. We know that consumers are interested in sustainability ratings, but our tool is a b2b product. Any tips on how we can get in touch with the right type of retailers?Lucy Roberts 55:01 First of all, I would love to hear about it because I'm sure the merchants that we work with that Krissie works with at her agency and that I work with... 100% would love to hear more about that. Bridget, I'm actually going to drop my email address in the chat. So, yeah I'd love to hear more about.Bridget 55:24 Sure! We only launched about a month ago, and we've got some traction, but we put so much work into it. Really, I guess, you know, the more work we put in, the more we thought we were just gonna blow up as soon as we launched. Guess things are harder once you're in the real world. So I'm just trying to reach out to brands, because I know a lot of consumers will be interested in seeing this, but it's just sort of highlighting the need to retailers and trying to get in touch with the right people because Shopify is so vast. Yeah, I think it's a good tool and we really thought of all the hypotheticals. What if this, what if that? It has a lot of flexibility, but in doing that, I worry that we've made our marketing more complicated. And so yeah, please let me know if anyone's interested.Lucy Roberts 56:13 I mean, I'd love a demo of it. Maybe we could connect and kind of chat about it more. From my experience in the agency, for example, I went down & met Rixo, which is a brand that we launched on Shopify Plus middle of last year. As part of their discovery, I kept saying to them, like, what about sustainability? What are you guys doing there? I mean, you sell 350 pound viscose dresses, like made in China? What's the message? Like? Where's that price coming from? And I don't think the founders were really expecting somebody to ask a question like that. I think they have enough of a cult following that the dresses sell themselves but we ended up doing a really big section on the site about meet the makers. And like, who's actually designed the clothes where they're being made. Like, where the factories are, what factories specialise in. I think that the more you almost propose the tool to brands, even brands, who aren't actively doing anything on sustainability on their websites, they naturally want to be associated with it, because most of them are thinking about it, they're just not doing anything about it. I always think those Rixos & Les Girls Les Boys, the independently owned small-medium sized business, I think they're going to be your bread and butter for it all like that on Shopify, for sure. I'd be more than happy to help in any way I can and get you connected with merchants like that.Bridget 57:42 That would be great. Yes, please.Krissie Leyland 57:45 I was just gonna say... Well, I know what the apps called, but can you tell everyone what the app is called?Bridget 57:53 That's just another example of how marketing is not my... But yes it's called Fashion Impact - Clothing. I have a data science background. It's not actually my main job. It's a hobby that we started in March when the first lockdown hit. Then my husband is a programmer for Shopify tools. So yeah, it's obviously a passion of ours. We launched it in December. In the end, I really hoping to get some traction on it. You know, because it's a business to business product, I guess it makes the marketing, a little bit more complicated for us. We're used to being at the bottom end of business to consumer marketing. So we know, how we received that and those kind of strategies at a basic level. But we are out of our depth, I guess a little bit when it comes to business to business marketing. But platforms like this are so helpful, and I'm really enjoying this.Rachel Tyers 58:46 Bridget, I would just say, if you can get some data and metrics around how the app helps is stored, and that becomes really compelling. For me, like I really love LinkedIn for reaching out to brands. I think, like the SMB area is a really good place to start and get those early adopters on the board, get more data and metrics, and then even working with agencies. I mean, being in partnerships, I know that if I make friends with a great agency and show them with my show them my product, it's way better use of my time than going out to each company individually. So I think that would be a strong sell for you, especially if you're looking at agencies that are focused on ethical marketing or ethical development. So there are those agencies that are specialising in that space. And then for me, if anyone's interested in learning more about Okendo, I will drop my email in the chat. I'm happy to do a demo with you or chat more about your marketing strategy. And thank you so much Krissie for inviting me to share some time with you all today.Krissie Leyland 59:52 You're very welcome. Thank you. And yes! Lucy?Lucy Roberts 1:00:02 I've had I've had a great time like, this has been so much fun. It's been a lovely like relaxed conversation. It's been great to see some new faces and put some faces to names. I dropped my email in the chat as well. But if anybody ever needs any advice or anything on like startup brands or anything Shopify or econ related, just drop me an email, I'm always happy to help, or LinkedIn is cool, too. And everyone, make sure you're following Reverie the Boutique on Instagram, and save everything for the algorithm! [ laughs ]Krissie Leyland 1:00:38 Yeah, if it helps, I'll save everything! Yeah, thank you so much, everyone. There'll be lots more events like this, I hope. People like Bridget, and everybody in the ecommerce space, this is a place to connect! And, yeah, I loved it... thank you so much! Thank you very much as well to our panellists, Rachel, Lucy... and Chris and Bridget for coming on in. If you're not a member of the MindfulCommerce Community yet, please, please join us if you're interested in ecommerce sustainability, and helping to make the ecommerce world more positively impactful. Also, don't forget to have a look at our brand new MindfulCommerce Directory listings for all the experts, including Okendo, and you can learn a bit more about them on there. Yeah, thank you so much. This has been great. This is the first event I've ever done like this. So yeah, thank you again.Cat Hunter 1:01:43 And we will create a space to kind of continue this discussion on the MindfulCommerce Community on the Facebook group. So if people do want to have a space to connect or raise any issues that are questions that they had, that kind of grew out of the conversation that they've heard today, if you want to carry on the conversation, then that's very much what the MindfulCommerce Community is all about. So we will make sure that there's a clearly identified thread in the Facebook group for you to get.Krissie Leyland 1:02:10 Yeah, and so a little task to take away: Just think about what you're going to do to create better connections with your customers this year and then let us know you know, on Instagram, whatever, and tag us! Yeah, let's start a conversation!Cat Hunter 1:02:27 Fantastic. Thanks ever so much, everyone! Rich Bunker 1:02:32 We hope you enjoyed the episode today. If you did, you're probably like being in our community. There's a whole host of exciting things going on.Krissie Leyland 1:02:39 So don't forget to join by going to mindfulcommerce.io, click on 'Community' and register from there.Rich Bunker 1:02:46 If you liked this episode, please share the review and remember to subscribe! Hosted on Acast. See acast.com/privacy for more information.
Danielle Rowe is the guest for episode four of 'A Body's Language'.Dani Rowe was born in Shepparton, Australia and trained at The Australian Ballet School. From 2001-2015 Dani was a Principal Dancer with the Australian Ballet and Houston Ballet, and also danced with the prestigious Nederlands Dans Theater. She now lives in San Francisco and works as a choreographer, film director and creator and writer. She is the former Associate Artistic Director of SFDanceworks.We speak about how during the COVID-19 pandemic, Dani pivoted to film making. Her creations included Shelter, created, directed and choreographed with Garen Scribner and Alexander Reneff-Olson, Wilis in Corps-en-tine for The Australian Ballet, written, directed and choreographed with Garen Scribner, I Am Spartacus for The Australian Ballet, written, directed and choreographed with Garen Scribner and The Animals for Ballet Idaho. The films garnered positive attention from Vogue, The New Yorker, The Guardian and Dance Magazine.We also speak with Dani about her career as a choreographer and how she never imagined herself 'making dances'. Dani has created works for San Francisco Ballet, most recently creating 'Wooden Dimes' for their digital season, Nederlands Dans Theater's SWITCH program, Royal New Zealand Ballet, Co.Lab Dance (featuring dancers from American Ballet Theater), Ballet Idaho, Grand Rapids Ballet, SFDanceworks, Diablo Ballet, Oakland Ballet and Berkeley Ballet Theater. She also choreographed for the award-winning dance film Sirens Tango (featuring principal dancers, Sasha de Sola and Luke Ingham of San Francisco Ballet), and we speak about her cross-disciplinary immersive theater production of FURY (a collaboration between San Francisco Ballet, Alonzo King LINES Ballet and indie-pop band YASSOU).Dani also reflects on her incredible dancing career. She originated roles in creations by Paul Lightfoot/Sol Leon, Christopher Wheeldon, Wayne McGregor, Alexander Ekman, Crystal Pite, Marco Goecke and Medhi Walerski and worked with choreographers Mats Ek, Jiri Kylián, Hans van Manen, Alexei Ratmansky and Christopher Bruce. Rowe has also performed in works by Kenneth McMillan, Jerome Robbins, George Balanchine, Mark Morris and Nacho Duato as well as the title roles in Giselle, Cinderella, Sleeping Beauty, Kitri in Don Quixote and Sugar Plum Fairy in The Nutcracker. https://www.youtube.com/watch?v=K8PMw7NuaPM Link for Danielle Rowe as 'The Baroness' in Graeme Murphy's Swan Lake.The Australian BalletChoreography - Graeme MurphyThe Australian Opera and Ballet OrchestraConductor - Nicolette FraillonThe Sydney Opera House - 2008https://www.youtube.com/watch?v=CISGInB-bagLink for 'Shoot the Moon' trailer. Music: Philip Glass: Movement II from Tirol Concerto for piano and orchestra © Dunvagen, New York / Albersen Verhuur B.V., 's-Gravenhage | Light: Tom Bevoort | Choreography, decor and costumes: Sol León and Paul Lightfoot.
Kitriがカバーした 欅坂46『二人セゾン』にとことんまで癒やされ マキシマム・ザ・ホルモンの２号店 コロナナモレモモ『ビキニ・スポーツ・ポンチン』が 頭の中をリセットしてくれた一日でした。 相容れることのないこの２曲を たまたま、並べて聴いた時に 気付かされたことがありました。 二人セゾン / 欅坂46 【Cover - Kitri (with 羊毛)】 https://www.youtube.com/watch?v=fgCAY0CPgXY Kitri -キトリ-「未知階段」 https://www.youtube.com/watch?v=mFM2DmPLxHM 羊毛とおはな「ただいま、おかえり」 https://www.youtube.com/watch?v=tWBprzcAOGk 【#9最終回 ガチンコ ザ ホルモン2 】コッテリのその先へ コロナナモレモモ『ビキニ・スポーツ・ポンチン』 https://youtu.be/MTup3LFBD7U?t=5033 〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜 【マシュマロ】質問箱 marshmallow-qa.com/kansukenosuke 【twitter】 twitter.com/kansuke_no_suke 【note】 note.com/kansuke_no_suke
Mayume Noguromi is one of the 4 dancers who was promoted to the ranks of Demi-soloist at the WA Ballet Company. Just like Kitri in Don Quixote, she hopes to bring smiles to those who watch her dance. - 西オーストラリアバレエ団にわずか1週間のインターンとして訪問したのち、プロ契約を獲得し、昨年末にはデミソリストに昇格と、今注目されるバレエダンサー、野黒美茉夢さんにバレエライフについて聞きました。
Find us: Head to our community page to register & join the MindfulCommerce community as an expert, brand or merchantInstagram: @mindfulcommerceFacebook @MindfulCommerceContact Us - info@mindfulcommerce.ioWhere to find Lucy Roberts:Brave The Skies - Shopify Plus AgencyReverie The Boutique - A Curation of Luxurious, Sustainable PiecesLinks Mentioned in Episode:CrueltyFreeKitty.com - A Directory of Cruelty Free BrandsSponsor:This podcast is sponsored by Kollectify, a content marketing agency working specifically with Shopify solutions to successfully position and promote the app or agency. Show notes:Krissie Leyland 00:00Hello and welcome to episode number four of the MindfulCommerce podcast. Today, I'm talking to Lucy Roberts, an amazing woman in e-commerce. Lucy is not only the MD of a Shopify Plus agency called Brave The Skies. She's also the founder of an online boutique called Reverie. Reverie is a curation of luxurious, sustainable and vegan pieces. Amongst some very girly giggling, we discuss how Lucy ended up in the e-com space, what it's like juggling two very big roles and how she's breaking the vegan, sustainable and luxurious debacle. And Lucy reveals her top e-commerce branding and marketing secrets, which you simply can't miss. I hope you enjoy. Should we just start by talking about your story. So what's your story? What are you up to? How did you get to where you are now?Lucy Roberts 01:02Yeah of course. Um, it's quite a big question and I can give a long answer or a short answer. So I'm going to try and go somewhere in the middle. So I have been, I suppose, working in e-commerce since I was 18, which feels like a really long time now, because I've just celebrated my 30th birthday, which was exciting in lockdown. So I guess yeah, I've kind of worked client side and agency side, in the UK and in Australia. Obviously, at the moment, I manage a Shopify plus agency called Brave The Skies, which is super exciting. And the merchants that I get to work with are amazing. So I get to work with RIXO, with KITRI Studios, and it's just, it's really lovely to work with such amazing brands who really care about their products and their branding and that customer experience. It makes my days very, very happy. Um, but it's been, it's been nice to have so much experience on both sides of the fence. So I guess I started on client side, working at different e-commerce brands, here in the UK, and then in Australia. And it was always so interesting for me to be like hearing from customers and working, obviously, within the companies and talking to agencies, because there would always be, in my opinion, such a big disconnect between the brand and the tech partner. And it was almost like we weren't speaking the same language. So after I finished up working for Zimmerman, which was my last client side job, I ended up moving to an agency because I was really, really keen to understand, you know, all of these really creative ideas that we have on the brand side, how do we actually build it? And who builds it and how does it happen? And who needs to do what and how does that work with the ERP and the in-store experience and the online experience and email marketing and ads? So I joined, I joined at the time, it was a Magento agency, and we ended up diversifying into Shopify plus as well. And it was so much fun, kind of being able to fuse fashion and technology. And I ended up, yeah, really happily staying on the agency side. So I've been agency side now I think I'm in my seventh year. And being yeah, being at the at the head of an agency and being able to run it in the way that I want to run it is is super exciting. It's really rewarding. Krissie Leyland 03:32That's so cool. What's your role then as an MD, so I'm never really sure what it is?Lucy Roberts 03:39So it's really funny. So my team members, call me Mama Bear. I call myself an intern. And I guess technically, I'm an MD. It's um, it's a really, really varied role. So it kind of, every day is different, which is amazing, because I love variety. And I love change. There's some days I'm working with new business like talking to new merchants about what kind of solution they need, which tech partners they need to work with. Some days, I'm working with our existing merchants on what their new collection is going to be and how we're going to market it. What the website needs to do to support it. Some days, I'm working predominantly in HR and catching up with all of our team members, making sure they're all happy. And other days, I'm just trying to keep my head above water. Krissie Leyland 04:27It sounds like you are a lot of hats. You might just wake up in the morning. Be like what is on my schedule today. Lucy Roberts 04:37Yeah. Yeah, it's definitely some days it's a case of "Okay, I've actually got no meetings today. What am I going to do? Like where is my time going to be the best spent?" And other days like "Okay, which fire is the biggest? Which one needs to be put out first?"Krissie Leyland 04:52Oh, wow, that sounds really exciting.Lucy Roberts 04:55It is. Yeah, it's very, I think dynamic is a tactful word to use.Krissie Leyland 05:00Yeah, you have to be very organised. I bet Oh, but also quite flexible, which is probably the exciting bit. Lucy Roberts 05:07Yeah. And like, I'm really lucky. I've got the most amazing team and like the team really kind of keeps me in check and like, diverts me where they need me. So I'm really, I'm really lucky to have such a great team.Krissie Leyland 05:18Yeah, yeah, I bet. And So, do you want to talk a little bit about Reverie? Lucy Roberts 05:24Yeah, absolutely. So I guess I started Reverie, officially, Reverie The Boutique launched at the end of August in the middle of lockdown. It had kind of been an idea that I'd had for, well, probably about five, six years, I'd known that I'd always wanted my own business. And I wanted it to be something but I wasn't quite sure what. And I decided to actually switch to a totally plant-based diet about four years ago now while I was living in Australia. I was working with an amazing brand that at the agency I was with at the time called Edible Beauty. And Anna, who was the founder of Edible Beauty taught me so much about natural skincare, vegan skincare. And I was just completely inspired by her to be honest. And everything at that point kind of came into focus for me like Reverie, could be this amazing destination that fuses luxury and sustainability because there wasn't really anything, anything like that at the time. And I was finding it really frustrating after turning vegan and starting to only use cruelty free products that I'd have to order everything from a different website and like I couldn't go to Sephora or Mecco like with the girls and and just shop because I'd be like, okay, is this is this lipstick vegan? Is it quality free? Okay, who's the parent company? Okay, does it sell in China? It was like, it was really exhausting. And it really took the fun out of shopping for me because my degree was in fashion, I'd always worked for fashion brands. And all of a sudden, it felt like a really, I don't know, like, like an industry that I couldn't be part of anymore. And I was like, well, that's rubbish, because surely there's a way to do it. It's just that maybe the people who are doing it on that prominent or they're smaller businesses that I just have to look a little bit harder for. So Reverie, I guess started off very much. I call it a daydream because obviously a daydream, a reverie is a daydream, a musing. And now I feel like it's become a reality which is super exciting. So I'm working with some amazing brands. The Wild One jewelry who do really beautiful handmade pieces from recycled gold and silver and the Honeymoon Apothecary, which do these beautiful vegan candles. George & Edi, which is a Wanaka based brand, gorgeous home fragrance really lovely diffusers and Edible Beauty as well. I spoke to Anna about my idea, and she wanted me to be her first UK stockist. So having her support throughout has been absolutely incredible.Krissie Leyland 07:54So exciting. I love it. Love it. You know I love it.Lucy Roberts 07:57And you've got your earrings. You love your earrings.Krissie Leyland 08:00Yes I'm actually wearing them right now.Lucy Roberts 08:02Are you? That makes me so happy. Krissie Leyland 08:04They're so nice. So, I'm kind of interested what, you know, your role as MD, as you know, fairly big Shopify agency, so does Reverie help with your roll at Brave The Skies? Lucy Roberts 08:06Yay! Yeah, definitely, I think they feed really nicely into each other. So at Brave The Skies, we got, we got so many inquiries from merchants of all different sizes, obviously, we work with RIXO, Manuka Doctor, you know, hundreds of thousands a year. And then we also get these inquiries from really quite small brands who are just starting up. And it's really difficult because one of the things that I'm really passionate about is helping people is, you know, I think that when it comes to starting a website or a business or anything, information should be really accessible. And more often than not the only tool you've really got is Google. And it's so easy to just go down an absolute rabbit hole and not find the answers that you want. So I guess previously, if we got an inquiry from a really small merchant who had say, zero budget, but had this amazing idea, I'd have to say I'm really sorry, we don't, we don't have the, you know, it's not feasible for us to help you for the budget that you've got. I mean, we're a big plus agency, we've got a lot of overheads to cover, having, you know, a local team. Whereas now, it's really nice for me to be able to spend, you know, half an hour, an hour on the phone to these people and say we as an agency can't really help you but I've completely bootstrapped this on my own. This is how I did it. I'm not a developer, I'm not a designer. I use this theme, I installed this app, I had this idea. I used a Pinterest board as like design. I used Instagram as a mood board like this is how I did it. So it's it's really nice to be able to bring that to Brave The Skies and not just have to turn people away and say we can't help you because you don't have the budget but here's how I did it on a budget. And if you still need development help, I can refer a small agency or a freelancer. And I think yeah, I mean, I mean, I suppose, having worked in e-commerce for 12 years, and, you know, being so lucky to work with brands, like work for brands like Zimmerman and Manning Cartell in Australia, work with brands like KITRI, here in the UK, like, it's taught me so much. And I feel like I've spent so much time with so many different businesses, helping them grow their businesses and their online strategies. And like, okay, like, I've learned quite a lot, I can bring this to Reverie. Krissie Leyland 10:37That's amazing, because they've got all these big budgets and big project you can take little bits from them, but I think it's amazing that you actually, you know, you spend the time with the smaller brands and give them advice. And that's like, it's just amazing, because you can kick start, their small brand and then, you know, what it's like having a passion. And I love that, that's really nice. Lucy Roberts 11:00Thanks. I always kind of say, whenever I speak to a smaller merchant, like I get it, you know, you've got this big idea, but you don't know where to start. And I always give them my mobile number and like my LinkedIn profile, and say, if you've got any questions, I come always happy to answer them. And I just think that everybody should have access to that help. And that information, because you know, when you've got an idea, and you're so like, you like you're so incredibly creative, like you've got so many ideas in you, then I just think if there's somebody who maybe doesn't know, as much as you know, about e-commerce or digital, like, it's almost not fair that they don't get the chance to share that idea.Krissie Leyland 11:37Yeah, I mean, I literally have a video on my LinkedIn where I'm like, come on agencies like, give them a chance, you know.Lucy Roberts 11:45Exactly!Krissie Leyland 11:47You know, and if you can give them advice to kick start it, and then they go and do it, they will probably come back to you when they've got the budget. Then go that step further. So yeah, like I love that. I love it. So if you're a brand and you're listening, speak to Lucy!Lucy Roberts 12:11Talk to me, let me help.Krissie Leyland 12:14Um, so you've mentioned or I think we both mentioned this that often, when you think about a vegan brand in the luxury space, it's like you might have to sacrifice luxury for vegan or for sustainability. So yeah, talk to me about that. And how have you kind of overcome that? Lucy Roberts 12:36Yeah, I think I mean, there are obviously the really big players in the space like Stella McCartney, I think is just paving the way for that luxurious, sustainable vegan lifestyle. Obviously, her designs are incredible. Her brand is amazing, the pieces are just to die for. But it's such a high price point. And it's just it's not accessible to everybody to you know, make the switch to vegan and buy Stella McCartney, you don't kind of get paid for making the switch. And it was the same with with even stupid things like with shampoo and conditioner, like I would always just buy it without even thinking. And the same with moisturiser. And it was you would buy it from these beautiful luxury brands, and you get the really nice packaging and you feel really nice about it. And it was just, it was one of the things that was actually quite daunting for me and perfume as well. For example, I always used to Alexander McQueen and Chanel perfume. I loved the boxes, I loved the bottles on my dressing table. And it was something that I don't want to say it put me off. But for a long time, it was really daunting. I was like, oh, when I I know I need to make this switch. Because I'm eating vegan, I know that I need to switch to cruelty free and vegan beauty. But I'm really going to miss these things like these little luxuries that you just feel, make you feel so nice in the morning when you spritz on your perfume. And that was a problem that I really wanted to address because I was like that's not fair. Like I'm trying to do the right thing. And I want to have these luxuries in my life. Like they make me feel good. And it's it's a nice thing to have. And I started doing a lot more research into it. And now for example, I use one of the cream perfumes from George & Edi, which, I've ended up stocking at Reverie because I love them so much. And then they last for longer, the fragrance is stronger and they look just as beautiful. It's just about, I think it was just really about finding those brands which have luxury and sustainability as their values that have really beautiful packaging. The websites are really nice. The products are really beautiful. And it's almost like it's an afterthought that they're vegan. And that's something that I really wanted to do with Reverie. I wanted it to appeal to people who who are vegan and who do shop ethically and consciously because everything on that is cruelty free. Everything is from a small business. I think everything bar three things on the website at the moment is vegan. And I also wanted it to appeal to people who are luxury shoppers and who really love those beautiful things in their lives. But you know, it's all, it's vegan, it's cruelty free, and it kind of shows you that you can have both and that you don't have to choose.Krissie Leyland 15:14Yeah, definitely. I must admit, I do have a Chanel perfume on my shelf right now. Lucy Roberts 15:19I mean, they're beautiful, I get it. They're really gorgeous. Krissie Leyland 15:23It's the end of the bottle, and I'm so glad we just had that short, like that bit of conversation. That means I can make the switch now. It's at the end, and then I'm done. Lucy Roberts 15:34Yeah, it's, you know, it's so it's so difficult. It's such, it's such a really difficult switch to make. Because it really does depend on you being willing to compromise on something that you really, really want. Like, I want a Chanel perfume desperately, I miss it. I love the fragrance. I love the smell. But I know too much about it now. And I know that I can get something else which is vegan and cruelty free. And that's completely fine with me. Like I'm happy to make that compromise because I know that I don't have to compromise on the luxury side of things. I know I can get a product, which is just as good. So let's see. Krissie Leyland 16:13Yeah, definitely. What is it about Chanel then, the perfume? What's the bad things about it?Lucy Roberts 16:20I mean I don't want to slag off Chanel.Krissie Leyland 16:23I mean, no.Lucy Roberts 16:27I think the I guess it's a common misconception between brands that say that they don't test on animals unless it's required by law. And those brands being cruelty free. So there's, there's tons of brands that all say, we do not test on animals unless it's specifically required by law. And obviously, in the UK and EU, it's not required by law to test on animals, it's actually illegal. But if you're selling your product in an overseas market, so for example, China, testing on animals is mandatory in order to sell in that market. So while they might not test on animals to sell within the UK, or within Europe, or any other parts of the world, if you want to sell in that market, which is obviously a lucrative, luxury market, so of course you do because it's going to be amazing for your sales, you have to pay to have your products tested on animals before you can sell in that market. So yeah, there's an amazing website actually called crueltyfreekitty.com. And it's the most incredible comprehensive directory of brands, which sell in China don't sell in China, all of their like animal testing policies. It's, it's a brilliant website, I recommend it to anybody who's looking to learn more about which brands are cruelty free.Krissie Leyland 17:37Wow. Okay, I'll be I'll be going on that, and I'll have a look. Nice. Thank you.Lucy Roberts 17:43Of course.Krissie Leyland 17:45So switching it up a little bit, but staying on the Reverie topic, what was the branding process, like, because I love your branding, and your Instagram feed.Lucy Roberts 17:55Thank you. Thank you so much. Um, to be honest, I'm really I'm really lucky because my, my fiance is a designer. And he helped me so much with the branding, with the fonts, with the colours, with the way that the website was going to look. And the he actually runs his own design studio called Field and Black. I think you've actually spoken to him before he was gonna help you out with something. Yeah and you know, having a live in designer is like, super handy when you've got no budget to do anything. So yeah, I was I was really, really lucky that he helped me out so much. And he's been, he's been so supportive of everything to do with Reverie, because I have kind of a constant fear of not wanting to do something in case it goes wrong. And I think especially when when you work in e-commerce, there's almost an immediate expectation that if you launch your own business, then of course, it's going to go really well and your sales are going to be amazing, and everything is just going to sell out immediately. So it was quite daunting, like putting it out there like this idea that I'd had for so long. And I didn't know if I was ever really going to be ready to do it and to share it but my fiance was incredible about and so like, so when my mom and my sister, my dad and my best friend, Charlie, they were all just always encouraging me like "No, you do it, you should go for it." So yeah, they were they were an amazing part of kind of actually bringing Reverie to life because I definitely wouldn't have done it without their kind of encouragement and support for sure. Krissie Leyland 19:31Yeah, definitely. I think um, top tip everyoneLucy Roberts 19:39Get engaged to a designer.Krissie Leyland 19:43I mean, what can I say that's a bit perfect, isn't it?Lucy Roberts 19:48It's an unfair advantage.Krissie Leyland 19:53Okay, so similar to that topic. I'm wondering, you know, I know that when I got on your Instagram, I just feel really relaxed and mindful and at ease and positive. So is that part of your marketing strategy? Or is it just part of like, what you feel like putting out there in the world?Lucy Roberts 20:15I suppose, I suppose a little bit of both really. I've, I used to know an amazing woman who is actually a brit, she lives in Australia and she has a brand called Flora and Fauna. It's um, it's like a vegan superstore. It's absolutely amazing. I mean, if there's anybody who lives in Australia that wants to make a switch to a vegan lifestyle, Julie Mathers started Flora and Fauna to be just that, it's got everything. And I was really lucky to meet her a couple of times while I was living in Sydney. And she always used to tell me that she, she founded Flora and Fauna on kindness. And that is what she leads with for everything. Kindness to the environment, to the people that she works with, to animals, to everything across the board. And that really stuck with me. And I also have a wonderful friend called Beck who actually also has her own small business called Silky Studios does the most amazing silk scrunchies. Unfortunately, they're not vegan. So which is the only reason why I wouldn't stock them on reverie, but I use them, I have bought them. They are incredible. And she told me when I started Reverie, that if you become your own brand, then your brand will always feel honest and will always feel authentic. And that's probably one of the best bits of advice I've ever had about Reverie. And I want it to feel like me, I like to think that I'm a nice and positive and warm person and I want the brand to feel like that as well. So kind of a healthy amount of escapism in the Instagram feed like lots of really nice travel shots. But I just want it, I want people to feel how you feel like calm and mindful and, you know, like you're in this really nice destination where the outside negativity doesn't matter. It doesn't affect you, and you can just relax. That's really what I want Reverie to feel like. This whole idea about it being a daydream and a fanciful state of musing. I love that, I think it's just sometimes it's nice to just switch off a bit from everyday life. Krissie Leyland 22:18That's so nice. You just feel like content when you look at your Instagram feed, like "That is me, that is the brand"Lucy Roberts 22:27Yeah. And it could be you know, burning one of the really beautiful candles or it could just be having one of the pieces of jewellery on or, you know, the sleep masks or the bath salts, anything like that. Just almost finding that time in your day to just relax and that, that's the reverie for me. It's just those little, those little luxuries.Krissie Leyland 22:47I love it, whilst being kind to the planet.Lucy Roberts 22:50Exactly, without compromising on anything.Krissie Leyland 22:52Yeah. And also the Duchess of Cambridge.Lucy Roberts 22:59Oh my god, I love her. Honestly, anyone who knows me will know I have been to Kate Middleton fan since literally day one. I've had my hair blow dried like her, I dress like her. Krissie Leyland 23:13And then she just was wearing a necklace that looks, Is it the exact same one?Lucy Roberts 23:17It's not unfortunately, but my mum actually texted me the morning that she saw Kate wearing that necklace because my um, basically my mum has helped me so much with Reverie. She really keeps me in check. Because I just want to buy everything, stock everything and do everything at a million miles an hour. And mum's always like "No, I don't think that product is right" or "I don't think that's correct." And I'm like, No, Mum, this is gonna be really good. And she actually said that about the pearl choker. And she was like, I don't know if that's on brand for Reverie. It's a little bit modern. It's a bit too trendy. And I was like, No, I've got a really good feeling about this necklace. And she texted me the picture of Kate wearing and she's like, okay, you're right.Krissie Leyland 23:23That's amazing I saw it I was like, No, way, is that the same one?Lucy Roberts 23:44I wish it was honestly, if I could send a Reverie gift box, it would be the Duchess of Cambridge. Krissie Leyland 24:15Has anyone like... did you see an increase in sales because of the photoLucy Roberts 24:21Sadly not. I was really excited about it though.Krissie Leyland 24:25I can imagine you probably dancing around. I've got the giggles now.Lucy Roberts 24:33I know this. This always happens to us. Krissie Leyland 24:40Oh, okay. Yeah, I'm gonna try and stop laughing. So, yeah, so what does your marketing strategy look like? Taking in, like keep in mind that, you know, you've worked with all these big brands with bigger budgets and stuff like what have you taken from that? Lucy Roberts 24:55Yeah. Um, it's a really it's a really difficult question because the honest answer is that I am completely winging it. I am just seeing what, that's just me being completely honest, I'm just trying to see what works and trying to see what people respond to. So I've tried doing like a big gift away on Instagram, you know, you're kind of standard, like this post and share it and tag a friend and make sure you're following the page kind of thing. And that went really well, I feel like people responded really well to that. And it was also a nice way to introduce the products to somebody as well, which was great. Whoever won, you know, you send them this beautiful box, and it's a nice way to get the products out there a bit more. I do a lot of just emails, email marketing, and I like to make them quite conversational and kind of talk about why, why I really love the products and why I think they're really, really great. So or, or whatever, make a really great gift. And I've tried Facebook and Instagram ads. And that's actually something that I'm looking for a little bit of help with, so if anybody's listening to this, they know how to do Facebook and Instagram or Google Ads really well, please let me know.Krissie Leyland 26:06I actually do know a few people.Lucy Roberts 26:09I was gonna ask you about this. And I was hoping that you would know some people. So yeah, I haven't got the world's biggest budget. But if you, if there's anybody within like your community, or like the MindfulCommerce network, like super keen to talk to someone about helping me with that, because I think that that is quite a good strategy. And whenever I've randomly thrown some money on an Instagram ad, it seems to do quite well. But I know that it's not, marketing is not my forte like e-commerce is. E-commerce is my thing, really. So if there's anyone you can connect me with, who knows more about digital marketing, that would be amazing!Krissie Leyland 26:45I may have someone in mind who i'll tell you about after this. Right. So, okay, now I'm completely changing the subject. Lucy Roberts 26:58So that's okay. Let's jump around. We always do this, we do this all the time. So that's fine.Krissie Leyland 27:03I could go off on so many different tangents. Yes, so sustainability in e-commerce. Obviously, this is a big topic and it's probably a joint favourite topic between us. So what do you think are the biggest environmental challenges in e-commerce? Lucy Roberts 27:29That's such a big question Krissie. You know, that's a big question.Krissie Leyland 27:36I know.Lucy Roberts 27:37I don't even really know what to begin with this one, to be honest, because I think that, I think the first problem happened years and years and years ago, where fast fashion rose really quickly. And it was kind of this immediate demand that you wanted to have a rip off version of something that you've seen on the runway or on a celebrity, and I think brands, brands responded to that really, really quickly. And companies sprung up with that as their whole business model, which is, you see something on Saturday, on a celebrity in a magazine or on a runway at Fashion Week and by the Wednesday, you're selling it to like thousands of people. And at the time, I think everyone was ready, quite naive to what the impact of that actually was. And it was like, Oh, my God, amazing, you can get, you know, you can get a version of a Gucci bag or a YSL blazer, and it's a fraction of the cost, and you get it before the brand has even manufactured it. And it was, you know, I think I was probably even a bit of a sucker for it. At the time, I was probably about in my late teens, I suppose, early 20s, when this was really happening, and it was quite exciting, you know, being on a fashion course, at uni and thinking, Oh, my God, yeah, you've got the the Primark version of the whatever it was, an Alexander McQueen dress or whatever. And it was quite exciting. Whereas now I think we're really feeling the impact of that and the effect of it, which is, well, what is that done? I mean, it's completely exploited factories all over the world where, you know, you can't pay your workers a living wage, because they're working around the clock, and you have to manufacture this fabric in double time. And the quickest, cheapest, easiest way to do it is not sustainable. And, of course, the way in which these things are manufactured, it's done cheaply, so that you can sell it cheaply so that people don't have to wear it for that long, because it's not really going to be in style for that long. So the reality is that all of those products, more often than not just end up in landfill. And because the fabrics that they've been developed from aren't sustainable, they're obviously not natural fabrics. They're not biodegradable. They've got thousands of micro plastics in them, and it just goes straight back into the planet, into landfill. That kind of over consumerism almost about to the right term, it's constantly servicing that demand and then meeting the new demand rather than almost challenging the customer to shop with longevity and sustainability in mind. And it's just every single brand, it's a race to the bottom and a race to see who can ship their products, the fastest by air mail or by courier vans or whatever. And it's this constant need that's now now now now now, I want it tomorrow. And I want this, I want that. And brands are constantly on the back foot. Because they feel that the only way that they can meet that demand is just to figure out a way to do it. Totally at their own costs, and definitely an environmental cost. Yes, probably the biggest problem that I see. Krissie Leyland 30:43Definitely, I totally agree. And I don't think that the brands will like that. They're probably quite stressed about it, you know? Lucy Roberts 30:51Yeah, exactly. Krissie Leyland 30:52They have to keep up with all the other brands and who's the fastestLucy Roberts 30:57Exactly, and who's who's doing next day shipping for free, like who's doing same day shipping, you know, in some postcodes, you can get it the same day, like, how stressful is that to have somebody constantly on your orders grid, refreshing in case something comes in, like, I can't imagine the amount of anxiety that someone must feel for that. Krissie Leyland 31:15It's horrifying. It stresses me out thinking about it.Lucy Roberts 31:19No same thing here. And it's just, it's this constant demand for now, and immediately and cheaper. And there's no, there aren't really any brands pushing back on that. I think other than, you know, your really big ones, like Stella McCartney that really incorporate that whole messaging in their brand. And I guess the people who follow her brand are really invested in those values as well. So they're happy to shop with a brand that matches those values. Whereas your run of the mill average customer who doesn't really care too much about sustainability and doesn't really care too much about the fabric content of their jumper or top or dress or whatever. They're not going to ask the questions. They're just going to think, well, I'll just shop with the brand thats the cheapest I can get it to me the quickest.Krissie Leyland 32:02Yeah, I mean, I do think that there's obviously the rise of conscious consumerism, and people are waking up to, you know, these green washing brands. And it's, it's hopefully changing, hopefully, and in five years time, we'll be moving towards a more sustainable world. Lucy Roberts 32:24I hope so. I really hope so. I think it's just, it just takes a couple of the, I suppose the market leaders of your high street stores, of bigger fashion brands, just to start educating their customers on where the products come from, where they're manufactured, why the price is what the price is, and really start making it part of their brand identity as opposed to just being these faceless, brandless fast fashion brands. Krissie Leyland 32:55Yeah, I agree. I do think that small brands like Reverie, do have power and I do think, you know, if we, if we get together and do it together, fight combat, you know, and just boycott them all.Lucy Roberts 33:13I hope so. I hope so. And it's kind of it's it's something that's so beautiful about small businesses, because they're these tiny little ideas that have become online businesses that specialise in these beautiful products. And that's really all I ever wanted for Reverie, I wanted it to be more than just an online shop, I wanted it to be a destination where you can go and you can browse. And you can see really beautiful content, and you can shop and you can send gifts. I wanted it to be very inclusive and very, I suppose very socially and environmentally. And it's if more brands, if more brands do that. I mean, it's definitely the way that things are moving. I mean, with all of the David Attenborough documentaries that people are seeing now. I mean, hopefully people are actually listening to what he's saying, rather than just thinking, Oh, yeah, David, David Attenborough is really cool, he's really awesome. It's like, yes, so do what he's telling you to do now. I really hope that that's going to be the way that it's moving. Krissie Leyland 34:10Yeah. And if you you know, you watch you watch David Attenborough programmes, and you're really inspired and, and then, yeah, if you don't do anything, then what's the point? Anyway... Lucy Roberts 34:23Another rabbit hole, we could go downKrissie Leyland 34:26So many, oh, gosh, find myself in them all day. On a personal note, then, um, what's your vision for the future? Where do you see yourself in five years? Oh, sounds like an interview question.Lucy Roberts 34:40It does sound like an interview question, one which I wasn't actually prepared for. I mean, there's so much more that I want to do with Brave The Skies. You know, the agency is it's changing really quickly. we're evolving really quickly. There's new brands who want to work with us, which is awesome. I've just actually hired an incredible general manager who I'm so excited to start working with. And I think that she's going to be a real breath of fresh air. And so I definitely see Brave The Skies as a big part of my future, regardless of what happens with Reverie. But I want to spend more time building Reverie, I feel like I've got so many ideas for what I want to do with that, I would love to introduce clothing at some point as well and really make it more of a lifestyle boutique, or sustainable, you know, beautiful vegan fabrics and your bamboo silk, which is what the eye masks are made from. And linen and organic cotton, I would love to, I'd really love to expand the product range into my own stock rather than just essentially other people's products and ideas. So I would love to do that. And I think with Brave The Skies, I'd love to I would love to focus more on working with brands on their marketing strategies, and what they're going to do with that new collections and new products and possibly even be part of that process would be amazing. Krissie Leyland 36:07Wow, good. Nice. Lucy Roberts 36:09Yeah, a lot. Quite a lot of thingsKrissie Leyland 36:13I love the vision, though. It's good. It's all good. Brave The Skies are very lucky to have you. And also it's very nice to hear that the, did you say Managing Director, not your Managing Director, but your new person is going to be a woman? Lucy Roberts 36:34Yes. Oh, my God, I'm so excited about that. Yeah, I'm super excited. There's, there's not enough of us. There aren't enough of us in management positions or leadership positions, you know, industry, industry wide, but specifically in a e-comm and tech. I think we're very underrepresented gender in that sector. And I think, you know, it's, it's so nice, I speak to so many of our clients who have, who have actually said that one of the reasons that they like working with our agency is because we're female lead. And there aren't really any other plus agencies, there might be one or two in London, who have women at the top as managing directors or COOs. And I think naturally, as women, we're a lot more empathetic. And you think a lot more about the bigger picture and the end customer and you know yourself how you feel when you open a beautiful new delivery and whether or not that's a new dress, or a pair of earrings, for example, you know, the feeling that you want that customer to have. And if you, if you know that feeling, and if you know how to create that feeling through technology, through packaging, through branding, it means that the client has the most amazing experience with you, because you understand this to be their customer, and you understand how their customer wants to engage with their brand. And you know how to advise them how to make that brand feel like that comes really naturally to me because I am a customer. I'm an avid customer of so many of the brands that we work with. And it means that I can get a shipping email or an order confirmation email and say, not really too sure on the tone of voice here. Like it doesn't really make me feel particularly engaged. It feels a little bit business-y, a bit cold. How can we change that? So yeah, it's yeah, again, I feel like it's an unfair advantage, being a woman.Krissie Leyland 38:31I think it's great. I think it's great. And, um, congratulations, by the way on being nominated for amazing women in e-commerceLucy Roberts 38:42Thank you so much!Krissie Leyland 38:45I honestly was thinking about nominating you because I saw it I was like - who... ah I know! How does it feel to be nominated? Lucy Roberts 38:55Oh my god. Honestly, I was so excited. I was so so excited and so touched that somebody or some people, you know, thought that and it was yeah, it's an amazing, I suppose recognition to have your name out there as someone thinks that of you. And I posted it on my LinkedIn profile. And I just got the most amazing comments from, you know, people who I haven't spoken to for years. And it was just oh, I honest, I felt quite emotional, to be honest. Oh, I know. It's only you know, there are hundreds of thousands of women who are in e-commerce who are absolutely incredible. And I have no expectations that I'm going to even come close to winning. But it's just, it's nice on a personal level to feel I suppose, recognised and supported. Yeah, it was. Yeah. quite emotional. I think is the word. Krissie Leyland 39:47Yeah. I mean, it's great. Its Yotpo isn't it?Lucy Roberts 39:51Yeah, it is and they're donating I think $5 for every nomination to a girl's charity which which is just incredible. I think supporting, supporting young girls with education and progression. It's just it's such a hugely important part of like, the global economy and like what girls can do and what women can do when they're educated and empowered is just, there's no limits. So it's it's definitely an amazing thing to be part of, even if it is just for the, you know, for the support of the charity.Krissie Leyland 40:23So exciting. So exciting. So, yes, I think I need to wrap this up. Lucy Roberts 40:30We could chat for another solid few hours. Probably. Krissie Leyland 40:35I mean, we need to meet in real life one day.Lucy Roberts 40:37We do! Well COVID has kept us apart hasn't it like we've been chatting for months now. And it's always been video calls and and Facebook Messaging. Krissie Leyland 40:46Yeah. I'm normally me with another idea. Lucy Roberts 40:51Or me being like, Krissie, what do you think I should do about this? Krissie Leyland 40:56I love it. So if you could give your say, I don't know, one or two tips to an aspiring brand, a sustainable one, What would that be? Lucy Roberts 41:10Oh, and I think, I think I would actually have to repeat Beck's advice to me, which is just to be your brands, be honest, be authentic, and it will be the easiest thing in the world. just build a brand around you and what you think is right, and your passions, and I don't think you can go wrong. Krissie Leyland 41:31Perfect. And did you kind of like write a list? Or, you know, at the beginning, where you're like, what is my Why? What is, Who am I? Lucy Roberts 41:42So, so that is something that Joel, my fiance was trying to get me to do for years. And I really put off doing it. Because I was like, these questions are so intimidating. I don't know the answers to these questions. I really don't want to do it. And he sat down with me and did it. And he was like, I know the answer to all of these questions because it's just you. So yeah, he was, he definitely guided me through the whole process, I wouldn't have done it on my own. I was ready to just wing the whole thing. What happened? And he was like, No, you can do this, answer this question. You know, write this down. See, I can't I genuinely can't take any credit for every, it's all been my mom and Joel and my sister and my dad and my best friend. They're the real brains behind the operation. Krissie Leyland 42:33I should have interviewed them on the podcast.Lucy Roberts 42:37Next time, I'll bring them all you'll get much more from them. Krissie Leyland 42:43Because that's like my favourite thing ever to just, I'm probably very different to you then. Because I like sitting down and just like brainstorming and being like, Who am I? What's my vision, what's my why I can get grounded. And then I'm ready.Lucy Roberts 42:57That's such an amazing quality, though, like you're so good at that you've got because you've got so many ideas. And you're really good at getting them all out and putting a structure to them and writing it down and mapping it out. And I think I naturally find it quite intimidating. And I feel like things are very safe inside my head. And like I kind of know what it is I know what it looks like, if I close my eyes, I can really visualise it. And the second I put it down on paper, it becomes very, you know, it feels like it becomes very real and quite scary. And I feel quite intimidated by that sometimes, which is something that I need to work on. Krissie Leyland 43:33Very interesting. And so you're probably if you're visual, then maybe it'll be mood boards. And like you said, Pinterest boards and stuff like that. Lucy Roberts 43:42Exactly. I've got thousands of Pinterest boards, and my Instagram saved items is quite out of control.Krissie Leyland 43:49Wow.Lucy Roberts 43:50But I feel like I get so much more from an image and I can look at an image and be like Yep. Okay, so that's how I feel. And that's how I want it to look. And that's how I want people to think when they look at it, whereas writing it down is I don't know, it makes it very black and white and it doesn't feel as I suppose warm and cozy to me. It's like a big image mood board does. Krissie Leyland 44:10Yeah. Or like your Instagram feed. Lucy Roberts 44:12Exactly. Yeah. And it's nice to you know, when you're looking at different images, we looking at the colors and like the tones in them and the way that they make you feel like that makes me feel very comfortable. I wish I could do mind maps better. And Rachel Jacobs, who we both work with. She is amazing at mind maps, and she did this major one for me in our catch up last week and I was like, oh god, this is so good but also so intimidating. Where do I begin with this? Krissie Leyland 44:42Yeah, that's so interesting. It is funny, isn't it? How everyone's got different ways of just mapping things out. I mean, I like oh my god. My reason I think the reason why I do start so many different random businesses. I just really like the Ideas phase and then like the branding, so like colours and then like the fonts and yeah, like and then and then it happens it is like it comes to life. Lucy Roberts 45:10Exactly. But you're so good because you do all of the planning, you do everything. You've got all of the information, the whole structure and plan is down before you do anything. It's so good. Krissie Leyland 45:20Yeah, but then I'm like, oh, okay, now I've got it. What do I do now? Lucy Roberts 45:24Now what? That's fine. We work well together. We bounce off each other really well.Krissie Leyland 45:30Yeah. Oh, well, I'll let you go and have your lunch. Lucy Roberts 45:3It was so great to talk to you. Krissie. Thank you so much for inviting me to do this. Krissie Leyland 45:40Thank you. And best of luck with everything I know you're going to be great. Lucy Roberts 45:45Too Kind. Thank you so much, and we'll catch up soon. Krissie Leyland 45:49Yes. Perfect. Lucy Roberts 45:51Thanks so much Krissie. Krissie Leyland 45:53This series is sponsored by Kollectify. Kollectify is a content marketing agency working specifically with Shopify solutions to successfully position and promote the app or agency. Episodes go out every Monday, so don't forget to subscribe or you might miss a few knowledge bombs. And finally, if you'd like to join the MindfulCommerce community with lots of conscious brands and ecommerce experts, who are all working together to make change, please email info@mindfulcommerce.io and I'll send you the deets Hosted on Acast. See acast.com/privacy for more information.
Onloan is a new generation fashion rental subscription service started by two friends with a shared interest in sustainable fashion. The pair had very different careers before joining forces to launch their business. Tamsin started out in management consulting and always had a passion for sustainability while Natalie is a creative with experience in fashion retail, trend forecasting and blogging. A well-read piece on her blog, took her to a four-year position with Mario Testino, where she created his trend reports. A “rental revolution” is sweeping through the UK right now with a number of start-ups springing up to capitalise on the opportunity. Ond one of the main USPs of Onloan is that it works directly with brand given them a rental opportunity alongside their sales channels. Kitri, Alexa Chung and Mother of Pearl are already part of the Onloan family. While many rental services seem to concentrate on occasion wear, Onloan focuses on “elevated daywear” which is perfect for the working from home woman.
Kitriの魅力をも超えた魔力のような演奏と歌声に屈し後戻りできなくなったとしても、後悔はしていない… Kitri（キトリ）のカヴァーアルバム 『Re:cover』 このアルバムに収録された フラワーカンパニーズ『深夜高速』を聴いた時 涙してしまいました… 姉妹によるピアノ連弾ボーカルユニットである Kitriの魔力のような演奏と歌声に 開けてはいけない扉を開けてしまったな。。 という想いに駆られた今朝でした。 『Re:cover』 https://www.kitriofficial.com/recover/ Kitri - キトリ-「深夜高速」 https://www.youtube.com/watch?v=t8_rWaykm_I Kitri「シーラカンスと僕」 https://www.youtube.com/watch?v=iC8X-gZiyos ∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞∞ 毎晩22時頃。ぽんぽこ♪カホン好き✗１男が配信しています。 曲の身勝手歌詞考察やテレビドラマの感想、ガジェット系の話をしています。 フォローいただけると尻尾振って喜びます。。 『ツイッター』 https://twitter.com/kansuke_no_suke 『文字』 http://note.com/kansuke_no_suke 『マシュマロ』。。感想・質問はこちらからどぞ https://marshmallow-qa.com/kansukenosuke
話の中にあった「一新」はSecondoではなくPrimo収録でしたね(汗 Kitri official https://www.kitriofficial.com/ #Kitri #Kitri_Recover #推し語り
'In 6 Questions' is the Minicast from TheIndustry.fashion, where we gain insight into the minds of some of fashion's most inspirational leaders, entrepreneurs and influencers. This little bit of Monday motivation is designed to get your week off to an inspired start.
Haeni Kim, Founder of the cult contemporary womenswear label KITRI speaks to Lauretta Roberts, TheIndustry.fashion's Editor in Chief about her career story so far and explains what led her to create the successful DTC business she now runs.Founded in 2017, the label has been a huge hit with influencers and celebrities alike.Haeni also gives us an insight into how KITRI pivoted its offer during the pandemic and her ambitions to create a full lifestyle brand.
A bailarina clássica Monike Cristina Macedo de Souza tem 28 anos, é paulista da cidade de Piracicaba e participou de seminários de dança em Berlim e Nova Iorque. Já profissional, trabalhou no Rio de Janeiro e em São Paulo, excursionou pela Rússia e Ucrânia com o balé Bolshoi, dançando o Cisne Negro. Há quatro anos mora em Joanesburgo, África do Sul, e é solista do balé da cidade. Correspondente da RFI em Joanesburgo Monike Cristina interpretava o personagem principal do clássico Dom Quixote, quando o mundo foi surpreendido pela pandemia da Covid-19. A temporada do espetáculo foi suspensa, depois que o governo sul-africano decretou estado de calamidade pública e o país entrou em quarentena. Monike falou à RFI sobre a nova rotina e os desafios em tempos de pandemia. Balé na pandemia Nada mais promissor do que começar o ano com o espetáculo do clássico Dom Quixote. A bailarina paulista e solista principal do balé da cidade de Joanesburgo, Monike Cristina, no papel da camponesa Kitri estava radiante. De repente tudo mudou. O mundo foi surpreendido pela pandemia da Covid-19, a companhia entrou em isolamento e cada um foi para a sua casa, viver uma nova rotina. “Estamos tendo aulas de balé clássico todos os dias. Como a gente está fazendo aula em pisos não apropriados é perigoso escorregar e se machucar. Então, a gente está fazendo aulas adaptadas, para o espaço que cada um tem”, conta. Dança: Brasil X África do Sul Dançar profissionalmente no Brasil é muito difícil. A profissão não é vista como trabalho profissional e isso faz com que grandes talentos sejam obrigados a procurar emprego em companhias internacionais, deixando de representar o Brasil. “Falta ao governo olhar para a arte como algo que vai acrescentar. E não somente pensar, ‘são vagabundos que não querem estudar!’ Pra você ser um bom artista, tem que estudar muito. É triste! Muitos bailarinos brasileiros acabam saindo do país para fazer a vida onde tem reconhecimento”, ressalta a paulista. Bolshoi e Cisne Negro Aos 18 anos, Monike tinha concluído o ensino médio, já tinha experiência internacional e profissional, e trabalhava há um ano contratada em uma companhia. Um coreógrafo, integrante do Bolshoi Brasil, ficou impressionado com Monike, filmou um ensaio e mostrou para seu diretor. A jovem foi contratada e passou a trabalhar no Bolshoi Brasil, com sede em Joinville, Santa Catarina. Em um determinado momento, a mais famosa companhia de balé do mundo estava procurando uma bailarina negra para fazer um solo no Cisne Negro, e o Bolshoi Brasil recebeu o coreógrafo russo Ruslan Nurtdinov para comandar as audições. Monike foi a escolhida para viver o personagem, mas, antes o Bolshoi Brasil fez uma excursão internacional, que começou em Schaffhausen, na Suíça. Em seguida, viajou durante dois meses, pela Rússia e Ucrânia respirando o jeito Bolshoi de ser, e pode vivenciar a sua cor em perspectiva diferente. “Foi uma surpresa para mim. Achei que iria enfrentar algumas resistências. Mas não! Fui super bem recebida. As pessoas me olhavam com admiração pelo meu trabalho, pela minha simplicidade, por tudo que eu apresentei no palco. Não tive problema nenhum com a questão racial. Fiquei impressionada”. Onde tudo começou Tudo começou quando a sua mãe a levou, com cinco anos de idade, para ver um espetáculo de encerramento do ano letivo de uma escola de dança da sua cidade. Era uma típica confraternização de final de ano, onde as crianças apresentam aos pais o que aprenderam durante o ano. Tinha números de sapateado americano, dança moderna, jazz e balé clássico. Ao final, diante da pergunta “De qual você mais gostou?” A menina não titubeou, e saiu dando saltos e piruetas pelo meio da casa, demonstrando a sua preferência. A mãe, pensando em sapatilhas, maiôs, meias e mensalidades, sabendo ser essa a opção mais cara, tentou dissuadir a menina: “Não gostou dos sapatinhos que fazem barulho?”. “Não!!”. O balé foi paixão à primeira vista. Com o passar dos anos, essa paixão só cresceu, e nada nem ninguém conseguiu convencê-la a fazer outra coisa na vida. Gosto por música clássica A mãe trabalhava como vigilante de um hospital. Do pai, pouco sabe, ela era muito pequena quando eles se separaram, e perderam o contato. A família sempre foi a mãe, a avó, o avô, tios e primos. O avô ficou órfão muito cedo, foi criado por uma família rica da cidade de Piracicaba e teve acesso à educação de qualidade, livros e música. Na faculdade se apaixonou por uma estudante, cantora lírica, com quem se casou. Monike foi ninada com arias que sua avó cantava e a música clássica tocada na casa. Adolescência e a descoberta das diferenças Como muitos adolescentes, a jovem preenchia o tempo de espera em filas de ônibus ou no recreio da escola ouvindo música clássica. A pergunta dos curiosos se repetiu muitas vezes: “Tá ouvindo o quê?” A resposta gerava surpresas, desdéns e deboches. “Eu não era riquinha. Era negra, humilde, estudava em escola pública...”. Parecia que o direito de ser erudita lhe era proibido, e que deveria ter um comportamento de acordo com o que sua condição social impunha. Sua preferência musical se tornou um problema. A turma da escola, do bairro, da igreja, da comunidade negra, todas as turmas a considerava metida. “Muita gente achava que eu me achava, mas essas coisinhas que vinham de fora eram, pra mim, somente comentários, nunca levei a sério, porque eu tinha apoio total em casa”. Consciência negra O avô historiador ministrava palestras em eventos como o Dia da Consciência Negra e a família sempre se fazia presente. Muitas vezes a pergunta se repetiu: “E a garota, quando vai começar a dançar com a gente?” “Ela tá fazendo balé clássico”. “Balé? Por que não uma dança mais próxima das raízes? Ah! já sei, ela quer ser branquinha...” “O preconceito no Brasil sempre esteve presente e explícito”, denuncia. Hora de decisão A adolescência de Monike não teve festinhas com a turma, cinema à tarde, beijos roubados ou festa de 15 anos. Com 14 anos, falou para a mãe que seu sonho era ser bailarina profissional. A mãe, sabendo ser muito cedo para uma decisão definitiva, juntou as economias e a mandou para o seminário anual e internacional de Brasília, para que ela tivesse contato com a realidade da profissão. Durante um mês, professores de diversas partes do mundo ministram aulas para bailarinos profissionais e aspirantes. Realizam audições e os mais qualificados recebem convites para outros seminários ou contratos de trabalho em companhias nacionais e internacionais. O dinheiro da garota dava somente para pagar algumas aulas. Fez as aulas possíveis. Ver e ser parte atuante da dança foi somente a confirmação de que queria se tornar profissional. O mundo do balé Construir carreira no balé, além da disciplina física para atingir um nível técnico de alto padrão, o aspirante também precisa de um maître, um mestre. É necessário dinheiro para contratar um. Na impossibilidade de encontrar um professor em Piracicaba, a sua mãe entrou em contato com a mestre Camilla Pupa, na capital São Paulo. Porém, era muito caro para a família. A mãe conseguiu então um professor amigo, e Monike passou a viajar três vezes por semana à capital para ter aula e orientação com o mestre. Uma jornada longa e arriscada para uma garota que acordava às 5h da manhã, ia para o colégio; ao meio-dia, corria para a rodoviária, pegava o ônibus e viajava por 2h30. Em São Paulo, pegava o metrô e chegava ao estúdio, que sua mãe tinha conseguido, sem pagar mensalidade e alojamento, quando necessário. O tempo para realizar a façanha era cronometrado. Um desvio e perdia o ônibus da volta para Piracicaba, às 21h. Sob a orientação do mestre, conseguiu o primeiro convite para um seminário internacional, em Berlim. “Convite”, no mundo do balé, significa que a pessoa tem nível técnico para concorrer com bailarinos de alto padrão, mas tem que arcar com as despesas do seminário, passagens aéreas, hospedagem, muitas vezes em hotéis cinco estrelas, e alimentação, inclusive do mestre. Tudo parecia impossível, mas as ajudas foram surgindo de todos os lados e a garota também vendeu muita rifa. Depois de Berlim, no mesmo ano, fez audição para um seminário em Nova Iorque e foi aceita. O desafio foi mobilizar novamente amigos e familiares em torno da causa, mas valeu a pena, porque ganhou a competição, com prêmio em dinheiro. Entretanto, o fato de ter sido selecionada para seminários importantes, em tempo recorde, gerou ciúmes no grupo e a relação com o mestre se desgastou e acabou de forma melancólica. Nova mestre De volta a sua rotina em Piracicaba, a mestre paulista que a sua mãe tanto queria e não podia pagar, acabava de se instalar na cidade, abrindo uma companhia semiprofissional e Camilla Pupa abraçou a garota com imensos braços de mãe. A mestre Camilla sempre frisou que o talento era muito importante, a cor da pele era mero detalhe. A preparação mental no balé é tão importante quanto a física. Monike conviveu com interjeições jocosas ao longo do percurso: “Você é bailarina clássica, negra!?” “Minha resposta, já mais experiente, era: Ah! eu sou diferente, é?” “Dançar para mim sempre foi tão natural, que eu só me lembrava de cor, se alguém falasse”. Mas, chegou uma hora que recebia conselhos tipo: “O perfil de tal audição não é o seu. Não vale a pena fazer”. “Eu ouvia e no dia seguinte ia, fazia e era aceita. Isso foi bom? Foi bom e ruim, como tudo na vida. Eu fui criando certos inimigos, probleminhas”. A minha mestre falava: “Você tem físico de bailarina branca, é longilínea com uma pele fora do comum. Em qualquer lugar do mundo tem lugar para você, pelo seu diferencial, versatilidade e paixão natural, sem revolta”. Com a mestre Camilla ainda recebeu sete convites internacionais. Juntas analisavam. E a mestre sempre disse: “Não se deslumbre com o país, veja o que estão lhe oferecendo”. E veio o primeiro contrato profissional, com uma companhia na cidade de Campos, no Rio de Janeiro. Projetos e sonhos As companhias de balé também estão sentindo a crise, como qualquer empresa e Monike Cristina está participando de uma campanha para arrecadar fundos para os profissionais de dança que ficaram desempregados. “Fui convidada pela primeira-bailarina do American Ballet Theatre, Misty Copeland, para me juntar ao projeto "A Morte do Cisne". São 32 bailarinas, de diferentes países, dançando solos de "A Morte do Cisne". As pessoas podem doar e ajudar as companhias de balé, que como outras empresas, estão em crise. Muitos bailarinos ficaram sem emprego”. Apesar de viver em um mundo paralelo, Monike é uma jovem adulta e tem sonhos como qualquer pessoa. Deseja subir mais um degrau na carreira e ser primeira-bailarina, mas também deseja ser mãe. Tem uma relação de amor estável com um bailarino brasileiro que, por coincidência, trabalha neste momento na mesma companhia, mas já viveram em diferentes partes do mundo. “Acredito que, na vida, nada acontece por acaso. Reencontrei um conterrâneo bailarino, passamos a nos admirar mutuamente. É possível ter uma família planejada”. Como sobreviver à competição diária “Na companhia, como nas escolas, tem os mesmos ciúmes, os preferidos, os protegidos, os que se sentem injustiçados. A diferença é que, como profissional, você não pode falhar. E tem que aceitar não ter sido escalada para tal papel, tecnicamente a escolhida é melhor do que você. É preciso ter a cabeça muito no lugar. Ser muito focado, porque senão a pessoa se perde”. Inspiração Monike admira as russas Uliana Lopatkina, Darcey Bussel, a brasileira Daniela Severian, os russos Mikhail Baryshnikov e Vadim Muntagirov, o italiano Roberto Bolle, o cubano Carlos Acosta, mas a sua grande musa inspiradora se chama Cristiane Berenice de Macedo Silva, sua mãe. Depois de ter dedicado boa parte da vida a Monike, Cristiana se formou em fisioterapia, casou novamente e lhe deu uma irmãzinha de presente, hoje com seis anos de idade.
Created and presented by Susanna Cordner, Senior Research Fellow: Archives at LCF, Sartorial Stories is our In Conversation series in which Susanna interviews leading figures from the fashion industry and invites them to bring in one item from their work or from their wardrobe. In this episode, Susanna interviews Haeni Kim, Creative Director at Kitri. http://aisle8.com & https://www.instagram.com/aisle8comms/?hl=en.
This episode I speak to Haeni, founder of fashion brand KITRI studio. We discussed influencer marketing vs FB and Instagram adverts, that item of clothing that was featured in lots of press, and had a waitlist of over 1,000 people and how you recreate that buzz going forward. In this episode, we find out how you start, grow, and scale a profitable fashion business?
This interview is with the Executive Director, Jeff Knapp, and Marketing Manager, Kitri McGuire, for Visit McMinnville. During this interview, they discuss the role of Visit McMinnville, the challenges of marketing this city and it's connection to the wine industry. Jeff and Kitri also talk about their hopes and dreams for the future of McMinnville. This interview was conducted by Rich Schmidt at Nicholson Library on the Linfield College campus on May 18, 2018.
Are you being bombarded with emails from retailers with huge discounts in the Boxing Day sales? Do you love clothes, but not the clothes in your wardrobe and are perhaps looking for a new item to add? Then join me for this conversation about all things clothes with Loulou Storey, a Style Coach who founded the Style Agency ’The Styling Storey’ 4 years ago. If you’ve ever struggled with the whole “smart/casual” dress code, then Loulou has a super simple explanation that may just change the way you view smart/casual for ever! Loulou and her team help women all over the world to reclaim their confidence and identity by transforming the way they dress, ensuring that her clients don't just look but feel incredible everyday. She was recently featured on ITV with Tresemme’s latest campaign, #poweryourpresence sharing her story of how clothes empowered her on her recovery from depression. Loulou and has worked with some of the biggest retailers, such as Karen Millen to launch their personal shopping offering and is currently training the next generation of stylists to style their clients beyond ‘first impressions counting’ and instead focus on ’style as an empowerment tool'. She has also worked with Triumph lingerie, Kitri, Me & em and Soho house as well as regularly appearing on the BBC where she is passionate about spreading her message of mindful, confident style.I loved this conversation, and as a result have completely re-configured what my wardrobe looks like. The white section is too big (too many of those white tops!) so I'm on the look out for something bright and cheerful to add to my wardrobe in the sales. I'd love to know what you're going to do as a result of listening to this episode. Let me know, using the links below to connect. Connect with Liz W:Website: http://todayiamsober.co.uk/Facebook: https://www.facebook.com/todayiamsoberpodcast Instagram: https://www.instagram.com/todayiamsober/ Twitter: https://twitter.com/today_sober Connect with Loulou Storey:Website: www.thestylingstorey.co.uk LinkedIn: https://www.linkedin.com/in/loulou-storey-5a77a927/ Instagram: https://www.instagram.com/louloustorey_stylist/
Today on The Mike Wagner Show...author Andrea (A.L.) Walker talks about her new book "What Happened in the Cove" to be released on Sept. 18th as a trilogy about a troubled girl meeting with an alien in less than ideal circumstances! A must read for book fanatics and visit her website at andreawalkerfin.com for more information!
8月15日(木)のゲストは、姉妹ユニット「Kitri（キトリ）」のお二人。 2nd EP『Secondo』についてのお話や、お二人が食事や生活習慣で気をつけていることも伺います。 最近なかなか健康診断に行けていないという方も、まずは予約から。 ★こちらでも詳しくご紹介しています⇒https://kenkousupport.kyoukaikenpo.or.jp/radio/archive/20190815_1.html ★リスナーのみなさんからの健康の秘密も募集しております。 今週は、ルーママさんの健康の秘密をご紹介します。 「わたしは意識的にたくさんお水を飲むようにしています。快便で、お肌のトラブルも滅多にありません。」 ルーママさん、ありがとうございました！
Principal dancer Yolanda Correa was born in Cuba where she studied ballet before joining the National Ballet of Cuba. After only 5 years she was quickly promoted to Prima Ballerina and enjoyed a wonderful career performing in her home country. After 10 years with the company, she made the surprising decision to head to Europe to learn and push herself as a dancer and an artist. Listen to Yolanda talk about dancing with Víctor Ullate Ballet before joining Norwegian National Ballet in Oslo where she danced for 8 years before making the decision to join the Berlin State Ballet. Yolanda is truly effervescent, she bubbles with energy, enthusiasm and positivity. She talks with joy about being a dancer, about her love of daily class and time working in the studio. In this podcast, she shares her favourite roles, the ups and downs of a ballet career, and why she loves to dance. We also learn some surprising things about Yolanda as she talks about future aspirations and other skills that you might not expect! PRESS PLAY. https://s3-eu-west-1.amazonaws.com/djwpodcasts/1wwwod/Yolanda+Correa.mp3 Yolanda Correa in Manon. Photo by Erik Berg Yolanda Correa as Kitri in Don Quixote, the Norwegian National Ballet 2011.
Don Quixote is a ballet in four acts and eight scenes, based on episodes taken from the famous novel Don Quixote de la Mancha by Miguel de Cervantes. It was originally choreographed by Marius Petipa to the music of Ludwig Minkus and first presented by the Ballet of the Imperial Bolshoi Theatre of Moscow, Russia on 26 December 1869. Petipa and Minkus revised the ballet into a far more expanded and elaborated edition in five acts and eleven scenes for the Imperial Ballet, first presented on 21 November 1871 at the Imperial Bolshoi Kamenny Theatre of St. Petersburg. All modern productions of the Petipa/Minkus ballet are derived from the version staged by Alexander Gorsky for the Bolshoi Theatre of Moscow in 1900, a production the ballet master staged for the Imperial Ballet of St. Petersburg in 1902. Performed by the Sofia National Opera Orchestra Conducted by Nayden Todorov Purchase now at: http://www.classicalsavings.com/store/p562/Minkus%3A_Don_Quixote.html Prologue Don Quixote's Study Bachelor Sanson Carrasco is seen covering a bookcase with wallpaper, while Antonina is putting some rusty old armour and a helmet made of pasteboard into a cupboard. Don Quixote de la Mancha enters, reading a book. He goes to the bookcase and, not finding it, believes it has been stolen by evil magicians. Then he settles into an armchair and continues reading. He delights in stories of brave knights, fabulous giants and other fantastical creatures, but most of all Don Quixote dreams of his beloved Dulcinea, a woman that he believes to be so lovely and noble that she must be divinity. Gradually he nods and falls asleep to dream of their romantic adventures. Darkness falls. Suddenly his servant, Sancho Panza, climbs hurriedly through the window. In pursuit are several angry women from the market from whom he has stolen bread and a chicken. Awakened by the commotion, Don Quixote sends the women away. Don Quixote tells Sancho that he is determined to seek adventures as a knight-errant, all the while searching for his beloved Dulcinea. He shows him the pasteboard helmet, which, with one sweep from his sword, becomes a shapeless mass on the floor. Antonina suggests that he should use a shaving basin instead, which would make a splendid helmet. Don Quixote enthusiastically agrees and, placing it on his head, orders Sancho to bring him his armour, sword and spear, and to make ready his horse, Rocinante. Act I A market-place in Barcelona Kitri, an inn-keeper's daughter, steals out of her house to meet her beloved, the barber Basilio. Her father, Lorenzo, sees the lovers and sends Basilio away, bringing Kitri to tears. Now comes the rich nobleman Gamache, who, likewise in love with Kitri, goes to Lorenzo and asks for his daughter's hand. The innkeeper accepts with delight but Kitri, appalled at the thought of wedding the foppish nobleman, runs away. Dancing begins in the square and some toreadors try to kidnap the girls they fancy, but their relatives and lovers hasten to their aid. At this moment Don Quixote arrives mounted on Rocinante, followed by Sancho, who is riding a donkey. At his master's command Sancho sounds his rusted horn, causing the townspeople to cover their ears. Lorenzo runs out of his inn, and Don Quixote, taking him for the lord of a famous castle, dismounts Rocinante and, falling to his knees, begs to be allowed to serve him. Charmed, Lorenzo invites the knight to sit on his balcony. Sancho remains in the square where he is surrounded by girls who induce him to take part in a game of blind man's bluff. Then some boys bring in a blanket on which they place Sancho and proceed to toss him into the air. Don Quixote hurries to his assistance and sets him free. Peasants gather in the square and dancing resumes. Kitri returns and, noticing her, Don Quixote acclaims her as his Dulcinea, whom evil magicians have reduced to human form. Becoming jealous of her affection for Basilio, Don Quixote attempts to woo her by partnering her in a minuet. Lorenzo berates Kitri for carrying on with Basilio. Kitri and Basilio then run away, and Lorenzo and Gamache follow them. Don Quixote orders Sancho to bring Rocinante, so that he may also set out in pursuit. Act II Scene 1 – A camp of gypsies among the windmills outside the village Kitri, disguised as a boy is seen walking with Harlequin from a troupe of travelling actors. They guess she is a girl and ask her to stay with them. Scene 2 - The Puppet Theatre A clown is seen walking with Graziosa, the gypsy chief's daughter. A gypsy tells the chief of the approach of Don Quixote. The chief plans a trick for his benefit and, putting on a mantle crown, sits down as though he were a king on a throne. Don Quixote is deceived and kneels to the chief in homage. The chief bids that he sit beside him and orders a festival to be given in his honor. This begins with Gypsy dances and is followed by a performance of the marionette theatre. Don Quixote is delighted with the entertainment but, mistaking the heroine for his Dulcinea and the marionettes for soldiers attacking her, he rises to assault them. The gypsies are terrified. At this moment the clown and Graziosa run away. Scene 3 - The Windmills Flushed with victory, the knight kneels and renders thanks to heaven. Seeing the moon, he takes it for his Dulcinea and tries to get to her. As he approaches the windmills he can see the moon no longer and thinks that evil magicians have hidden his beloved mistress. So, spear in hand, he tilts at the wings of the windmill, which he mistakes for a giant. Alas, the knight is caught by one of the wings and flung into the air. He falls unconscious at Sancho's feet. Scene 4 – A forest Through the trees appears Sancho leading Rocinante, upon which sits the wounded Don Quixote. The servant lifts his master down and places him on the grass, so that he may rest. Then, tying up the horse, he goes to sleep. Don Quixote also tries to sleep, but is troubled by fantastic dreams. Scene 5 – The enchanted Garden of Dulcinea Fairies appear surrounded by gnomes and Don Quixote finds himself dressed in shining armor. Then comes a succession of fearsome monsters, the last being a gigantic spider, who spins a web. The knight attacks the spider, which he slashes in half with his sword. At that same moment the spider's web vanishes to reveal a beautiful garden, filled with dryads and beautiful women, presided over by the Queen of the Dryads and Amor. Among them is Dulcinea and Don Quixote kneels before his beloved. At this moment everything vanishes. Act III The Square Back at the square, Kitri and Basilio join those who are dancing. At the height of the merriment, Lorenzo and Gamache arrive, followed by Don Quixote and Sancho. Seeing his daughter, Lorenzo decides to give his blessing to her union with the nobleman Gamache. Basilio becomes annoyed and, reproaching Kitri for her unfaithfulness, draws a sword and stabs himself. As he lies dying he begs Lorenzo to unite him with Kitri, but Lorenzo and Gamache refuse. Don Quixote approaches Gamache and challenges him to a duel for having refused a dying man's wish. Gamache declines to fight and the merrymakers drive him out of the inn. Taking pity, Lorenzo agrees to unite Basilio and Kitri. At this moment, Basilio pulls out the sword and tells everyone it was a joke. Act IV The Tavern A magnificent feast is held in honour of Don Quixote. Suddenly the Knight of the Silver Moon challenges him to a duel, which results in the latter being vanquished. The victorious knight proves to be none other than Bachelor Sanson Carrasco, who forces Don Quixote to vow that he will not unsheathe his sword for a whole year. The sorrowful knight, true to his vow, takes up his warlike gear and, followed by Sancho, sets out for home.
Ako is from Japan. Chen is from China. They both started dancing at the age of three. Both of them have blazing talents that brought them across the world to meet at The Australian Ballet. They danced together … and a love story was born.Amber steps into their home to talk childhood, fur babies, pick-up lines, wedding plans and why it was so hard for Chen to propose.BIO Chen was born in China and studied at the Beijing Dance Academy. His abundant talents won him a slew of prizes, including a scholarship to study at The Australian Ballet School. A natural crowd pleaser with an eye-popping ability to leap and spin, he also excels in princely roles like Albrecht and Siegfried. Ako was born and raised in Nagoya, joining The Australian Ballet School in 2015. An ebullient dancer with a pyrotechnic jump, she had her first success as Kitri in Don Quixote, but quickly moved into the full breadth of the repertoire. She was promoted to principal artist in 2015, on the night of her debut as Giselle. See acast.com/privacy for privacy and opt-out information.
Frances Chung, named a principal dancer in 2009, discusses the challenges and pleasures of performing the role of Kitri in […]
Area 88 Volume 3: Wings of the Wind, Episodes 10-12. Published by ADV Films. Running Time: 75 minutes. Directed by Isamu Imakake (Captain Tsubasa). Screenplay by Hiroshi Ohnogi (Kekkaishi, FMA: Brotherhood). List Price: $29.98. Also available in a box set. There are only 3 ways out of Area 88. The first is in a bodybag. The second is to serve out your 3 year tour of duty. The last is to raise $1.5 million to buy your way out. You get a bounty for every enemy plane you down, but the pilot's ammunition and maintenence of their jet takes up a lot of money so the odds are stacked against that option. In this last volume, Shin Kazuma has scaled that mountain and only needs to shoot down one more fighter craft. Then he can go home to his beloved Ryoko and live happily ever after, remembering Area 88 only in bad dreams. Shin is usually on the ball when he's up in the air, but knowing he only has to take down one more plane puts a lot of added pressure on him. He also has visions of Ryoko dancing through his mind (not literally). This distraction almost costs Kitri her life during a dogfight and Shin's jet takes some damage. Shin is resigned at first to the delay in his liberation, that is, until he finds out Ryoko is getting married to his former best friend who also happens to be the dude that got him shipped out to Area 88! Back in the day Viz partially published the original manga upon which this anime is based. It was before the Tokyopop innovation of cheap and original size manga so the Area 88 volumes were those huge trade paperbacks Viz put out for $16 or so. The reason I bring this up is because as I watched the anime I couldn't help but feel that it was only scratching the surface of a much larger story. I didn't think we got much time to get to know the characters or to find out more about the war they were fighting. That's right, even after the series ended, I still didn't know much about the political situation or what brought the conflict about. I don't think I ever even saw the face of an enemy soldier. I guess maybe that was the show's intention, but I doubt that it was the case in the manga. From what the cast and director said about the manga, the original creator was very much influenced by shojo character designs. I would really like to read them, but Viz isn't exactly famous for putting out old series. Maybe under their "Signature" line? I guess I'll see if I can track some of them down on Ebay. I wish the show had been longer. Even with its brevity, I still really enjoyed it. The mysterious nature brought about by the shortness made the characters even more appealing, if that makes any sense. There is also an OVA collection from ADV that is readily available. I guess I'll be hunting that down next. Volume 4 Grade: A- Overall Series Grade: A- View the trailer below:
Area 88 Volume 3: Tightrope at the Speed of Sound. Episodes 7-9. Published by ADV Films. Running Time: 75 minutes. Directed by Isamu Imakake. Screenplay by Hiroshi Ohnogi, $29.98. The supplies are getting pretty low at Area 88 as the enemy has shot down multiple transports that were bringing fuel and ammo for the pilot's aircraft. Of course, the enemy know Area 88's dire straits and send out a raiding party to take out the base. They are not only sending fighters but long range bombers that could destroy the whole area! The base only has enough fuel and ammo to send up three jets. Shin is in charge of the mission and picks the new female flyer, Kitri, and young but talented Kim to go with him. Kitri has a real problem with Kim. She thinks he'st too young and a mediocre pilot that has no right to be flying fighters. Another thorny problem crops up when an enemy sniper takes up position around Area 88 and starts picking off its inhabitants. He's so skilled that if anyone tries to take off in a jet, he either shoots the pilot or takes down the plane before it gets off the ground. Wouldn't you know that Shin is gonna be the one to dare the impossible? The title of this volume refers to the last episode where the Area 88 crew must negotiate a canyon in Death Star-like fashion to avoid radar as they attempt to destroy an enemy base. The presentation of this series has always left me a little cold. It just seems like there's so much more to the story and characters that we're not getting to see. I was really glad that we got a little more backstory last volume and found out how Shin got stuck in Area 88, but it really just skimmed the surface. We only get very tiny glimpses of who the other characters, like Kitri, really are. In fact, I know next to zilch about where she learned to fly and why she got into Area 88. But I can say that about almost all of the characters. For example, what is Matoko's real motivation to capture all these pictures he's taking? Does he get a high off of it, like Speedgrapher, or does he want to show the plight of the pilots? You really needed a 24-26 episode show to get all these things into the light, rather than 12-13. Even if I feel Area 88 keeps the viewer in a box, I still like the show, especially for its dogfight sequences. It would be nice if Viz would republish the manga (I'm not gonna hold my breath). I think they published a couple of volumes back in the good old days of flipped, unnumbered, $17 volumes before Tokyopop enlightened them on how to publish magna. My Grade: B
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