Podcasts about visualize value

S2E1 features Jack Butcher who is an artist, graphic designer, and entrepreneur.Jack is the founder of Visualize Value where he uses minimalistic design to educate and share ideas that resonate. He has also created really interesting NFT projects such as Checks and Opepen. Jack is one of the leading networked artists and one of the most followed designers/marketers online.In this episode, Nifty and Jared interview Jack about his opinions on art and culture, his experience working with brands like Red Bull, and of course we talk about his amazing collaboration with Snowfro the “Snowpepen.”Prefer video? Watch this episode on our YouTube channel: https://www.youtube.com/@squiggledaoThe sponsor of this episode is NFTfi. NFTfi is the most battle-tested and secure lending and liquidity protocol for NFTs. Since launching in 2020, NFTfi has had over 60,000 loans with zero security incidents. Try lending today: https://nftfi.com/GuestJack Butcher: https://twitter.com/jackbutcherHostsNifty Fifty: https://twitter.com/NiftyFiftyETHJared Poz: https://twitter.com/jared_pozEditorFnkl: https://twitter.com/_fnklSquiggleDAOWebsite: https://www.squiggledao.com/Discord: https://discord.gg/squiggledaoTwitter/X: https://twitter.com/squiggleDAOMembership NFT: https://opensea.io/collection/squiggledaoNewsletter: https://squiggledao1.substack.com/Instagram: https://www.instagram.com/squiggledao/

On today's episode, we have the privilege of hosting Jack Butcher, the innovative founder of Visualize Value and a highly successful NFT artist. Explore the simplicity of his work and his groundbreaking use of the Blockchain as a canvas. Jack's fascinating insights into art, creation, and the NFT space make this episode a must-listen for art enthusiasts. Today's show is sponsored by Trust Machines. ⁠⁠⁠⁠⁠⁠⁠⁠Trust Machines Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ Tune in live every Tuesday from 2PM Eastern to 3PM. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy our NFT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our Discord⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Give us your thoughts on the show by leaving a rating. -- DISCLAIMER: You should never treat any opinion expressed by the hosts of this content as a recommendation to make a particular investment, or to follow a particular strategy. The thoughts and commentary on this show are an expression of the hosts' opinions and are for entertainment and informational purposes only. This show is never financial advice.

Erik sits down with Jack Butcher, the founder of Visualize Value. Riverside.fm is a presenting sponsor of Media Empires. Go to https://creators.riverside.fm/MediaEmpires + use code MEDIAEMPIRES for 20% off individual plans.We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.RECOMMENDED PODCAST:Founding a business is just the tip of the iceberg; the real complexity comes with scaling it. On 1 to 1000, hosts Jack Altman and Erik Torenberg dig deep into the inevitable twists and turns operators encounter along the journey of turning an idea into a business. Hear all about the tactical challenges of scaling from the people that built up the world's leading companies like Stripe, Ramp, and Lattice. Our first episode with Eric Glyman of Ramp is out now: https://link.chtbl.com/1to1000RECOMMENDED PODCAST:Run the Numbers is a weekly podcast about financial metrics and business models, designed for ambitious people operating tech startups. It's a collection of things host CJ Gustafson (CFO at Partstech and writer of Mostly Metrics) has learned and thought about in the trenches as a tech CFO. Subscribe to listen on the platform of your choice: https://link.chtbl.com/runthenumbersMedia Empires is part of the Turpentine podcast network. To learn more: www.turpentine.coIn this interview, Erik and Jack discuss how Jack built a media platform with a network of mentors and an audience of over five hundred thousand people. Learn Jack transitioned his agency into a community-driven million dollar business with effective branding and communication of complex ideas.TIMESTAMPS:(00:00) Check out Turpentine VC(01:00 Episode Preview(02:29) Sponsor: Riverside(03:35) What is Visualized Value?(04:29) Jack's core skillset and the evolution of Visualized Value (10:06) Sell the dream, deliver the nightmare(14:15) Transitioning from pure services to a high leverage media business(20:47) Picking great names(25:00) Where does Jack want to take Visualized Value in the future? (28:50) Mr. Beast (34:58) Build once, sell twice. (36:10) Be an API(38:35) NFTs and what we've learned as an ecosystem(44:51) Blockchain infrastructure for Visualized Value's community X/ Twitter@jackbutcher@eriktorenberg@visualizevalue@mediaempirespod This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mediaempires.substack.com

Designer, entrepreneur and Visualize Value founder Jack Butcher joins us for his second appearance on the show to discuss how to get closer to reality, the differences between the US & the UK, whether vision can be taught, and MUCH more! Important Links: Jack's Twitter Visualize Value Jack's first appearance on the show How to Get Rich The Great Reshuffle Show Notes: Jack's origin story Productizing Visualize Value Ideas vs experience Fighting fear with experience Differences between the US & the UK “The buck stops here” “The day you plant the seed is not the day you eat the fruit” How to transcend language Can you teach vision? The internet as a variance amplifier How to communicate clearly Get closer to reality Jack's Twitter X Logo Jack as emperor of the world MORE! Books Mentioned: The Hypomanic Edge: The Link Between (a Little) Craziness and (a Lot Of) Success in America; by John Gartner The Illuminatus! Trilogy; by Robert Anton Wilson and Robert Shea The Psychology of Money, by Morgan Housel Spiritually Incorrect Enlightenment; by Jed McKenna  

Jack Butcher is an entrepreneur. He is the creator of Visualize Value and Checks. 0:00 Intro 0:40 Jack Redesigning Twitter Logo 3:23 Should You Work For Free? 5:55 Pivoting Brand 10:33 Copycats 18:33 How To Spread Ideas 25:10 Inputs Create Outputs 29:33 Less Is More 30:44 Maintaining Peace On Internet 35:00 You Can't Have More Yin Than Yang 37:02 The Cold Start Problem 40:11 How Will Media Look Different In 3 Years? 45:33 Becoming A Top 1% Creator 51:09 Businessman Vs. Artist 1:00:33 Sharing Personal Life Online 1:05:12 How To Pivot Online 1:14:25 Tuning Into Yourself 1:17:01 Modern Day Cigarette 1:19:55 Parenting 1:26:55 Challenge Jack's Links Twitter: https://twitter.com/jackbutcher My Links Twitter: https://twitter.com/heydannymiranda

:: Resources that Inspired this Episode*+ The Creative Act: A Way of Being — https://geni.us/creative-act+ The 4-hour Workweek — https://geni.us/the-4-hour-workweek+ Rework — https://geni.us/rework-dd+ Org Design for Design Orgs — https://geni.us/org-design-for-design+ Principles for Dealing with the Changing World Order — https://geni.us/changing-world-order+ Trainings by Visualize Value — https://shop.visualizevalue.com?sca_ref=2199061.e9BKrbEmIi:: Connect with Design Disciplin+ Website: http://designdisciplin.com​+ Podcast: http://podcast.designdisciplin.com​+ Instagram: http://instagram.com/designdisciplin/​+ Twitter: http://twitter.com/designdisciplin/​+ YouTube: http://youtube.com/designdisciplin+ Community: http://designdisciplin.com​/community+ Products and Services: http://designdisciplin.com​/offerings# Episode Bookmarks00:00 Intro00:57 Why you should care about remote work06:41 Tip 110:10 Tip 213:27 Tip 316:41 Tip 419:39 Closing* Affiliate links.

GM Web3 ☀️Recap - May 26, 2023Degenz Market Report by @osf_rekt and @rektmandoAnother good day for stocks today with the S&P up 1% and the Nasdaq up 1.5%. Interest rates are heavy and were up almost 1.6% on 2 yr treasury. OSF thinks this may be due to PCE numbers coming in properly, as well as some constructive talk around the US debt issue. Interest rates have sold off for basically the past two weeks with stocks rallying which is inverse from the norm.Crypto is up slightly but still lagging behind stocks which have moved up roughly 10% higher. @farokh checked price, price was good. The payrolls report is coming next friday which is the next major macro event. ETH 4 LIFE@0xfoobar joined us to tell us that BTC is going 0 after we had the bitcoin Maxis on stage yesterday. He also described the nuanced differences and advantages of using ERC-20's vs Bitcoin and BRC-20's, ordinals etc. He says that Bitcoin is basically a great store of data, but not a practical, or even capable, choice for many of the things we are seeing built on ethereum. "People saying they will build ZK rollups on Bitcoin are just flat out lying" - foobarConceptually, you could hard fork the chain completely and update things, but this is just not realistic, and a soft fork doesn't solve the issues because the problems are on the main chain. What people are doing on Bitcoin is just a worse version of Ethereum; they are recreating things with less efficient tech.GMThe positive side to what's happening on BTC is that there could be a cultural advancement around the first coin and the space as a whole. Hopefully people experiment and break things which leads to people trying to fix things and finding solutions to further advance blockchain tech.Non EVM chains to 0! (jk we love BTC still but had to provide some ETH propaganda after yesterdays episode)Jalil & Checks@jalil_eth joined us from Germany! He has been a friend of Jack Butcher for years, prior to web3. He has worked with the Visualize Value brand and Checks behind the scenes on the coding side.The original Checks project was minted on Zora with the original concept of just burning checks to reduce supply to get to the single checks being ousted; The problem was that this didn't reward everyone. Jalil points to the different traits of the checks that are all determined on chain; This all tells the story of wanting things to be immutable and how the community will create the art based on their decisions.Jalil was mainly a programmer for 10 years and only recently became involved in the Ethereum world over the past few years. His passion comes from a love for combining technology with art. Code is Art.He tells a story of having to rewrite the entire Elements code due to an economical issue that was brought up that might have allowed for people to get early access. He rewrote it all along with the user interface for elements just days before launch."The power of Art inspires us to act a certain way, and checks does this." - JalilThere will be two new Opepen sets available for holders to opt in. Apparently, Batsoup's art was the original inspiration for the Opepens!We were joined by Orlando to talk @nftees_com, an idea where you can wear your NFTs. You just choose one from your wallet and then you can rock it on clothing. There is an option to do digital wearables or physical clothing!Dress to Flex,@mylama_eu is an exchange that allows for traditional currencies to be used and is expanding globally. @brighamsantos is the founder of the LAMA bank, with the goal of pushing the mission of mass adoption. They want to enable new participants to buy/sell crypto and NFTs in a safe and secure way. Hosted on Acast. See acast.com/privacy for more information.

Today, smart devices are practically everywhere. In fact, there are now 15.14 billion internet-connected devices worldwide. That number is expected to double by 2030. In 2020, the number of Inernet-of-Things (IoT) devices surpassed the number of non-IoT devices. And there's no looking back. Worldwide, 127 devices are connected to the internet every second of the day. And by 2025, it is estimated that 152,200 devices will be connecting to the internet every minute. Smart devices bring lots of convenience to our hectic and complicated lives. But is that convenience worth the increased risk to your privacy? In this episode of Privacy Files, Rich and Sarah kick of the show by celebrating the podcast's 21st episode--placing it in the top 1% of all podcasts globally. According to Jack Butcher, Head of the creative agency Visualize Value, 99% of all podcasts never make it past the 20th episode. Definitely worth a little celebration. And thank you to our listeners for supporting the privacy mission. You are the reason we created this endeavor. Sarah and Rich start off the episode with a little history about smart devices. Spoiler Alert: The first IoT device was actually a vending machine! The conversation shifts to the pros and cons of wireless and hardwired smart devices as well as smart devices in general. Sarah then dives into some specific types of smart devices and the nuances of each. She also touches on a few strange smart devices that sound a bit too much even for the most modern of societies. Rich and Sarah then break down the data privacy picture for devices like thermostats, smart glasses, audio/visual equipment, wearable technologies and smartphones. Rich closes out the episode by highlighting some examples of smart device hacking, including a test conducted by YouTuber Dustin from the channel SmarterEveryDay. Dustin used a laser to hack into a variety of smart devices during the experiment. All in all, this is an episode that may very well leave you reconsidering the adoption of smart device technology inside your home. Links Referenced: https://webicaster.com/en/blog/you-need-publish-21-episodes-be-top-1-worlds-podcasts https://www.theguardian.com/technology/2022/jan/29/what-your-smart-tv-knows-about-you-and-how-to-stop-it-harvesting-data https://www.investopedia.com/terms/s/smart-home.asp https://www.metrikus.io/blog/the-proptech-guide-to-iot https://techaeris.com/2019/12/26/experiment-shows-smart-home-devices-can-be-hacked-with-lasers/ https://www.cbc.ca/news/science/smart-home-hack-marketplace-1.4837963 https://www.infosecurity-magazine.com/news/smart-home-experiences-cyber/ https://techjury.net/blog/how-many-iot-devices-are-there/#gref OUR SPONSORS: Anonyome Labs - Makers of MySudo and Sudo Platform. Take back control of your personal data. www.anonyome.com MySudo - The world's only all-in-one privacy app. Communicate and transact securely and privately. Talk, text, email, browse, shop and pay, all from one app. Stay private. www.mysudo.com Sudo Platform - The cloud-based platform companies turn to for seamlessly integrating privacy solutions into their software. Easy-to-use SDKs and APIs for building out your own branded customer apps like password managers, virtual cards, private browsing, identity wallets (decentralized identity), and secure, encrypted communications (e.g., encrypted voice, video, email and messaging). www.sudoplatform.com

The NIA boys discuss the power of quitting, the Visualize Value origin story, the law of compounding, and decision-making frameworks.Timestamps:(00:00:00) - Intro(00:00:36) - Checks Update(00:03:30) - Meme of the Week(00:06:06) - Teasing Grit vs Quit(00:07:02) - Jack's Water Filter Story(00:12:31) - This is Pointless Breakdown and The Power of Compounding(00:28:28) - Visualize Value Origin Story(00:34:24) - Trung on why he quit pursuing screenwriting(00:44:05) - Knowing When to Walkaway(00:49:11) - The Kill Criteria(00:54:26) - The Monkey and the Pedestal Framework(00:59:54) - Slack's Iconic Pivot Story(01:03:40) - Bilal shares why he shutdown Arsenal Blog(01:06:26) - Jack's explains his decision to kill his Podcast Production Agency(01:12:13) - What F**k You Money really is(01:12:45) - Trung's Scotia Bank Story(01:15:01) - The Influence of Social CapitalWhat Is Not Investment Advice? Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.Watch + Subscribe on Youtube:https://youtu.be/q8jgetflxUA Listen into our group chat on Telegram:https://t.me/notinvestmentadviceLet us know what you think on Twitter:@bzaidi@trungtphan@jackbutcher@niapodcastLinks Mentioned:Trung's “this is pointless” writeup in SatPost: https://trungphan.substack.com/p/this-is-pointlessAnnie Duke on creator lab with Bilal:Video: https://youtu.be/EtsZ36eaBPcAudio: https://open.spotify.com/episode/1mNFfeT17IOcjUdK4p0vxT?si=cb0c5b75fcb3488d Hosted on Acast. See acast.com/privacy for more information.

Join us as we talk with @Schmyrpto the collector who minted 237 "Checks" created by Jack Butcher and the Visualize Value team. Find out why he minted so many and where his belief in the project comes from. We also get a chance to hear out his thesis for setting up the "Black Checks DAO" and how it will work! --- Send in a voice message: https://anchor.fm/non-refungible/message Support this podcast: https://anchor.fm/non-refungible/support

Jack Butcher is a designer and entrepreneur known for his product design, branding, and marketing work. He is the founder of Visualize Value, a company that creates visual explanations of complex ideas, such as economics, finance, and technology. Twitter's blue verified checkmark was a symbol of distinction for active, noteworthy, and legitimate accounts of public interest, but in November 2022, under the leadership of Elon Musk, the significance of the checkmark was altered to be accessible to all users at the cost of $8. Jack Butcher created "Checks," an open edition NFT piece based on the checkmark, sold through the Ethereum blockchain for $8 following the change in Twitter's verification process. The project has since become a runaway success. Sam, aka NFTStatistics, chats with Jack about the birth of VV Checks, Its burning mechanism, and Jack's marketing take on web3. Watch more PROOF podcasts at podcasts.proof.xyz

Nachdem Julius kürzlich einem Scammer auf den Leim gegangen ist, versucht er nun seine Verluste wieder wettzumachen. Wie? Mit einer Wette gegen die Bored Apes und NFTs zum Verbrennen. Die ganze Mühe kann er sich aber eigentlich sparen, denn mit Sleepagotchi gibt's mittlerweile sogar einen Weg, mit dem sich Geld im Schlaf verdienen lässt. Ob Sleep-to-Earn das Zeug zum Hype hat, erfahrt ihr in dieser Folge Alles Coin, Nichts Muss. Außerdem sprechen Julius Nagel und Florian Adomeit über das Comeback der Three-Arrows-Capital-Gründer und Flo teilt seine Top-Tipps für einen möglichst smoothen Start in die Welt des Web 3. Weiterführende Links: NFTperp: https://beta.nftperp.xyz/ Visualize Value: https://visualizevalue.com/ VV Checks Kollektion: https://opensea.io/collection/vv-checks Delegate Cash: https://delegate.cash/ Electric Capital Report: https://www.developerreport.com/developer-report Alchemy Report: https://www.alchemy.com/blog/web3-developer-report-q4-2022 Sleepagotchi: https://twitter.com/sleepagotchi/status/1615415799484715021 Alles Coin, Nichts Muss ist ein Podcast von Finance Forward und Podstars. Bei Themenwünschen, Kritik und allen anderen Rückmeldungen schreibt uns auf Twitter oder Instagram an @allescoin_pod. Julius Nagel (@julius_nagel) ist bereits seit 2012 in der Krypto-Welt unterwegs und hat unter anderem 2014 für Ethereum gearbeitet. Er investiert in Coins und Start-ups im Web3 mit Picus Capital und verfolgt die aktuellen Trends & Entwicklungen. Florian Adomeit (@AdomeitFlorian) ist Podcast-Host von Beckers Bets und Experte bei Ohne Aktien Wird Schwer. Diese Folge von Alles Coin, Nichts Muss wird unterstützt von Ultimate by Unstoppable. Die Mission von Ultimate besteht darin, sowohl eine nutzerfreundliche App als auch einen kuratierten Zugang zu Protokollen bereitzustellen, auf die sich Nutzer verlassen können - sozusagen einen Co-Piloten, um die DeFi Welt mit Zuversicht zu navigieren. Um dich für die Warteliste anzumelden und für weitere Infos siehe: ultimate.money. Timecodes: (00:02:11) Julius Scam Story Part 2 (00:06:10) Yuga Labs Mint (00:10:43) Geldregen durch Visualize Value NFTs + Wette gegen Bored Apes (00:22:30) Delegate Cash (00:26:04) Electric Capital und Alchemy Reports (00:36:06) Comeback der Three-Arrows-Capital-Gründer (00:41:07) Sleep-to-Earn (00:50:20) Beginner's Guide für Krypto

Today the macro talk was very brief before hopping crypto and its seeming outperformance of stocks. NFTs are basically consumed by Yuga and the Dookey Dash game happening.The big topic today was our special guest Jack Butcher. He is the creator of Visualize Value and recently created an NFT project called Checks that plays on the verified check of social media. The depth of concept surrounding checks is nothing that can be explained here, listen in to have your mind blown away from the insight of Jack!jack on @ 44:05Get the summary here: Gldn's NotesGM Hosted on Acast. See acast.com/privacy for more information.

TODAY'S EPISODE IS BROUGHT TO YOU BY THE FLOW RESEARCH COLLECTIVE Are you an entrepreneur, a leader, or a knowledge worker, who wants to harness the power of flow so you can get more done in less time with greater ease and accomplish your boldest professional goals faster? If you've answered this question with “hell yes” then our peak-performance training Zero to Dangerous may be a good fit for you. If this sounds of interest to you all you need to do is click here right now, pop in your application and one of our team members will be in touch with you very soon.   ABOUT THE GUEST: Jack Butcher, also known professionally as Visualize Value, is a digital artist, graphic designer, and entrepreneur. His minimalist, monochromatic aesthetic is a restraint applied across his work to extract clarity from complex human concepts.  In this episode, Jack shares his creative process and the inspiration behind his incredible work. Along with his interesting take on visualizing value, Jack also talks about his humble beginnings and the journey that made his brand to what it is today. You will have a glimpse into some of Jack's most impactful visuals that resonates with his audience and leaves them feeling like they “made the jump” themselves.   If you are a graphic artist looking to start your own brand, Jack's story will definitely motivate you to go after that dream relentlessly.     ABOUT THE EPISODE:   In this episode, you will learn about: *update after edits Intro (0:00) What Is Visualize Value? (0:14) Communicating Using Visualized Value (2:09)    How Visualizing Deepens Understanding (6:33) Most Impactful Visuals Created by Jack (8:32) Flow in Jack's Creative Process (12:53) Creating Graphics That Resonate (16:08) Transitioning to Visualize Value (19:03) The Articulation & Compactness of Flow (29:52) The Skill of Visualizing Value (35:00)   RESOURCES: VV Twitter Jack Twitter VV Instagram  VV Foundation VV LinkedIn VV YouTube VV Newsletter VV Website    STEVEN KOTLER is a New York Times bestselling author, award-winning journalist, and Founder and Executive Director of the Flow Research Collective. He is one of the world's leading experts on human performance. His books include The Art of Impossible, Stealing Fire, and The Rise of Superman. His work has been translated into over 40 languages and appeared in over 100 publications, including the New York Times Magazine, Wall Street Journal, TIME, Wired, Atlantic Monthly, The Harvard Business Review and Forbes.

Are you ready for the next iteration of Where It Happens? Greg Isenberg is now the host of the podcast, which will be focused on catching up with incredible guests at the intersection of community, commerce, and content. Today, Greg is joined by Jack Butcher, the founder of Visualize Value, which offers community and content for building independent income on the internet. In this episode Jack tells Greg how he pivoted from the chaos of running an agency to building products for a community he understood. ►► Want more community? Learn more here: http://trwih.comA SPECIAL THANKS TO OUR SPONSORS►► This episode is brought to you by Retool.Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool's platform lets you build the custom internal tools your team needs, 10x faster.Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/►► This episode is also brought to you by Athletic Greens.AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It's just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus!Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wihLINKS FOR THIS EPISODE:Jack Butcher: https://twitter.com/jackbutcherGreg Isenberg: https://twitter.com/gregisenbergProduction Team: https://www.bigoceanpodcasting.com/FIND US ON SOCIALTwitter: https://twitter.com/_trwihInstagram: https://www.instagram.com/_trwihTikTok: https://www.tiktok.com/@_trwihWeb: https://trwih.comSpotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvhApple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985SHOW NOTES0:00 - Intro0:37 - The vision for Visualize Value10:14 - Testing, iterating and validating an idea13:28 - How to name your product or service20:19 - What is Daily Manifest?26:06 - The success formula of Visualize Value33:46 - How Jack Butcher's brain thinks about Web338:56 - Future product mapping for Visualize Value48:41 - Jack Butcher peers into the crystal ball of Web3

Today's guest is Jack Butcher, founder of Visualize Value, a media and product business that I like to say takes complex ideas and makes them digestible through visual design.He also sells incredible courses which helps others to learn, teach, build and sell their value more effectively. ‍‍Originally from the UK, Jack moved to NY to pursue his passion as a designer then, at the beginning of 2020 with very little money in the bank, his side project called Visualize Value took off.In this interview, we talk about how that happened– how that first year of the pandemic saw everything align for his work and for finding his audience. We also discuss his thought process behind Visualise Value's unique visual identity and how much he learned from a tweetstorm by founder, investor, philosopher Naval Ravikant.Jack is completely a founder of our times. Someone who found his voice, niche and audience on the internet and how he leveraged all of it to build a multi-million dollar business that earns him money while he sleeps. The famous quote from Naval rings true for all of Jack's work– Build Once. Sell Twice. In this interview, Jack shares insights into the importance of one true fan, the distribution channels and techniques which helped his audience grow massively and how experimentation and transparency are key to his success. Enjoy!-------------Jack on Twitter Visualize Value website / Twitter / InstagramDanielle Twitter / Instagram / NewsletterThe Almanack of Naval Ravikant by Eric Jorgenson and illustrated by Jack Butcher 

Hello and welcome to the Danielle Newham Podcast where I interview tech founders and innovators to learn the inspiring, human stories behind the game-changing tech we use every day.If you are a new listener, welcome. If you are a long-time listener, welcome back and thank you, thank you for sticking with me. I am really excited about Series 7 because we have some truly fantastic guests who are really candid with me which makes for great conversations. They open up about their career and life journeys, some of the harder lessons they have learned along the way and, really, lessons on how they did it. The steps it took for them to reach success because it's never straightforward is it? It's never linear and I hope these lessons will resonate with you as they did with me.There will be deep dives with a wide range of guests from Jack Butcher, the founder of Visualize Value to Rick Smith of Axon who is trying to make the world a safer place by using technology to replace the use of guns. We also have classical musician turned founder Chris Sheldrick of what3words who is literally mapping the world and I will also be speaking to design guru John Maeda and child prodigy turned founder Dr Anne-Marie Imafidon.To be the first to hear these new episodes, please do subscribe on your favourite podcast platform.Thank you and I hope you enjoy Series 7 of the Danielle Newnham Podcast.-----------Danielle Twitter / Instagram / Newsletter

In Episode #62, Ross is joined once again, by Jack Butcher, Founder of Visualize Value.Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. In search of fun and freedom, he started his own agency...and found neither. After 2 years of further iteration, he built Visualize Value – a project he used to build a network of mentors, a $1M/year product business, and an audience of 600k+ people.Ross and Jack discuss the common misconception that Web3's most valuable attribute is its technology, why building a strong network is so important, and How Web3 will create stronger brand communities. Highlights from the conversationIf every product that you make is [based on] your customer's ability to install Metamask, you're gonna kill your businessOne of the strongest schools of thought in NFTs is the idea of incentivizing the propagation of an idea or a memeIn the world of brands and companies, trends and technologies come and go. This one [Web3] feels like it has far more economic validationThe really difficult thing to do is to get people together that have similar values, interests, and complementary skill setsA lot of what this technology enables are novel ways of collaborating [and] playing with economicsYour 200,000 Twitter followers aren't gonna participate, but there might be half a dozen that are materially invested in the work and can support at an outsized contribution More about Jack ButcherJack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.Find Jack here: Twitter | LinkedIn | Instagram (Visualize Value) | Visualize Value Show NotesCompanies and organisations:OpenseaeBayFoundationStripeMiscellaneous:CryptopunksCC0NounsDAOMorning BrewMetamaskHow you can helpThere are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn't like, or what you'd like to hear more (or less) ofTell us who you'd like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.For cutdowns of the podcast visit our YouTube channel.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com

This is part 2 of our episode with Jack Butcher, Founder of Visualize Value. Jack spent 10 years working in Fortune 100 advertising in NYC as a creative director for multi-billion dollar brands. He then started his own advertising agency and is the founder of @visualizevalue - a platform that offers courses on selling digital products and creating high-impact, unique images. Jack @jackbutcher posts his unforgettable visuals to his 207.9k followers on Twitter. In this episode we discuss: Jack's journey to building Visualize Value How you can figure out what business problem you should be solving Selling 6 figure NFTs & the story of the $77 million NFT The power of brand & community in business

Today's guest on the podcast is Jack Butcher. Jack spent 10 years working in Fortune 100 advertising in NYC as a creative director for multi-billion dollar brands. He has since started his own advertising agency and is the founder of @visualizevalue - a platform that offers courses on selling digital products and creating high-impact, unique images. Jack (@jackbutcher on Twitter) posts his unforgettable visuals to his 207.9k followers on Twitter. In this episode we discuss: How does the environment you live in influence your work ethic? The impact that moving to NYC had on Jack's career How too much knowledge can actually hold you back from starting new ventures (naivety over knowledge) How Jack made the pivot from working at an agency to starting his own business How Jack found his niche and escaped competition

Brandon is a Twitter mastermind and teaches a course on Twitter growth. He's built his audience to 40,000+ and has helped Visualize Value, OnDeck, and now works with Maven.

We've got a Grab Bag this week with three favorite time-saving techniques, starting with an image I can't get out of my mind, followed by two listener submissions for the My Favorite Time-Saving System series. What's your favorite tip or tool? Leave a review for the pod to share with fellow Free Timers at lovethepodcast.com/freetime, or submit it as a voice memo at http://itsfreetime.com/ask. https://www.dropbox.com/s/48nohqyku4awn62/failure-is-the-frame-not-the-picture.png?dl=0 —By @jackbutcher of Visualize Value

Jack is the founder of Visualize Value, a $1M/year product business and media platform with an audience of over 700,000 people. Prior to Visualize Value, Jack started an advertising agency after spending a decade working in Fortune 100 advertising in New York City as a designer, writer, strategist and art director for multi-billion dollar brands. His courses, including "How to Visualize Value", "Build Once, Sell Twice", and "Permissionless Apprentice" have received rave reviews and his freely shared visuals are as widely reputable as they are instantly recognizable. Follow Jack on Twitter @jackbutcher and learn more about his brand at visualizevalue.com. [2:18] - How Jack got started with his career in graphic design [15:47] - The joy of building a portfolio of creative work [24:56] - Compounding work based on specific knowledge [28:58] - Working towards non-linear growth on the internet and the importance of the butterfly effect [38:11] - Learning how to use the leverage of the internet [46:19] - Jack's strategies for systematically producing content --- Support the show by checking out my sponsors: Join Levels and get personalized insights to learn about your metabolic health. Go to https://levels.link/jake. --- https://homeofjake.com

The traditional record label model isn't artist-friendly. That's not a secret to anyone by now. Deals are notoriously long and feature a revenue split heavily tilted toward the label — not the artist. But an ambitious alternative has arisen in the last few years. Meet indify, a start-up co-founded by musician prettyboyshav and his two childhood best friends, Matthew Pavia and Connor Lawrence.indify is a platform that connects investors with up-and-coming artists. Investors can not only financially back artists, but also mentor them in matters like legal or marketing. But unlike a record deal, investments can be as short as a song-per-song basis. As prettyboyshav told me, it's like “going on dates instead of marrying.” As an artist himself with millions of streams to his name, Prettyboyshav is specially equipped to carry out indify's vision — to create a more equitable, prosperous music industry. indify was originally a music discovery tool when it launched in 2015. Using an algorithm, it identified emerging artists on the cusp of “blowing up” like Khalid, who the tool flagged way back in 2015. That technology still underpins its new business pivot as the “AngeList for the music industry.” To get a glimpse into indify's innovative technology and mission, listen to my full interview with prettyboyshav. We covered a lot of topics, including the ones below: [3:39] indify's Mission In The Music Industry [5:28] Why Artists Are Taken Advantage Of So Often[7:03] What Does indify Look For In Investors Wanting To Join The Platform? [10:16] The Potential For Culture-Setters To Financially Back An Emerging Artist[14:38] indify Vs. Record Labels [19:07] Is There A Glass Ceiling On Artists Who Don't Sign With A Record Label? [23:35] Does indify Do Upfront Money Deals? [26:10] Principles That Guard indify's Technology[29:27] indify Having Web 3.0 Values Despite Being Off-Chain [33:11] How prettyboyshav Juggles His Music Career And Being Start-Up FounderListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuests: prettyboyshav, @prettyboyshav Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop's biggest players by reading Trapital's free weekly memo. TRANSCRIPTIONprettyboyshav 00:00I truly, truly, deeply believe in it and feel it and empathize with the work that's being done because I believe in these values, which really comes down to community, right? And community ownership, community governance, I think these things are very powerful concepts. And I think these are very powerful ways for an artist to run their business.Dan Runcie 00:26Hey, welcome to the Trapital podcast. I'm your host and the founder of Trapital, Dan Runcie. This podcast is your place to gain insights from executives in music, media, entertainment, and more, who are taking hip hop culture to the next level. Today's guest is prettyboyshav. He's the co-founder and CEO of Indify, a platform that is helping people invest in the future of music. Indify connects merchant artists with the funding they need to build the biggest careers. On Indify, it brings together artists who want to grow and control their career on their terms. It also brings together investors who want to support and back these artists and have the know how to help bring them to the next level. It also brings together business partners who can help artists with marketing, legal, accounting, and many of the other things involved to help run the business. One of the things that Shav and I have always talked about and we agree on is that artists are founders. If you follow me anywhere, you've seen me talk about this, you see me reiterate this. And I think Shav himself is a great example of this. He very much approaches Indify this way, and he's also a recording artist himself, prettyboyshav has over 10 million streams. And we talked a lot about what it's been like for him, navigating both the CEO role and his role as an artist. But we also talk about what Indify has been up to and some of their progress they've ha. The company has had over a million dollars generated this past quarter and 2022 for the artists on its platform and over a billion streams for those artists collectively as well. We talk about the influence that some of the partners they've had as well, such as Alexis Ohanian, who was an early investor in Indify, some of the artists that he's been able to back, and ultimately what they're trying to build towards. We talked about how Indify is positioned relative to other alternative financing options in the music industry. We also talked about how it's positioned relative to record labels. And can an artist on one of these alternative financing platforms achieve the same success as the superstars that are on the major record labels? The folks that headline major music festivals, perform at the Super Bowl and things like that? This is a great conversation. And if you're interested in where the music industry is going, some other options, you'll love this one. Here's my chat with prettyboyshav. All right, we got the one and only prettyboyshav here with us today. He is the co-founder CEO of Indify, platform and a company that is helping artists embrace their independence. He is also an artist himself with over 10 million streams. Shav, welcome to the pod.prettyboyshav 03:15What's up, Dan? Good to be here, man. I've been wanting to come on here for a while.Dan Runcie 03:19Yeah. And I mean, you know that I've been following everything that you've all been doing. And it's been very interesting to see how you've navigated the industry and how you leverage the technology built to continue to do good things. So for those that are less familiar, what is Indify and what is it that you all are trying to help solve in the music industry?prettyboyshav 03:39Well, Indify is a marketplace that's helping artists raise funding on equitable terms from strategic partners. You could think of it as almost like AngelList for music. I think our premise is that the major labels and a lot of the old system and the traditional system, the music industry, kind of represent what you know, private equity did years ago on the venture side. And I think fortunately, we have things like YC and AngelList. Actually, one of these tweets is the Kanye tweet from around fall 2020, where he kind of talked about a lot of things that we've been talking about, but we think it's time that a lot of those standardized, founder-friendly, and digitize terms come to help artists who we believe are also founders raise funding equitably. Yeah. So it's been exciting. I think this is an evolution from our earlier platform, which was really just a discovery tool for the music industry and became an industry-standard tool across a ton of record labels and ended up identifying a ton of artists, early one that we're very known for is Khalid.Dan Runcie 04:34Nice, and I got to mention, because you mentioned the Kanye tweets behind you. Is one of those the one that's talked about the Y Combinator for the music industry?prettyboyshav 04:43Yes, that's exactly what it is, you know, “When I spoke to Katie Jacobs who's on the board of the Vivendi. We decided to create a YC for the music industry so artists have the power and transparency to be in control of our future. No more shady contracts, no more lifelong deals.” And this one is Alexis tweeting Blonde, because I showed Alexis Ohanian, who's our investor. I was like, man, you got to get deeper into Blonde and Frank Ocean because this thing is amazing.Dan Runcie 05:05Yeah, it's an amazing album. And I think, thinking more broadly about what you all are building, I think that venture for music is the pitch I've heard from you. I've heard references well with where you're seeing with this, but I feel like you're taking a bit of a more unique take on it than maybe just the YC model. So what does that look like? What do you see things playing out for you?prettyboyshav 05:28Well, I think what YC did, right, in building the safe and standardized docs, and more documentation and transparency has allowed founders to see, okay, what is par for the course? What are founder-friendly terms? You know, if you don't use a safe note, for a raise, or standardized docs, you're kind of, you know, totally left field, a ton of artists, I would say, you know, just anecdotally, like, one out of three artists we meet, a very high percentage have actually signed some sort of predatory, shady contract before they even get off the ground. And the lack of standardization at that early stage if you compare it to Venture Seed, Series A, Pre-seed, has made it so a lot of artists get taken advantage of at inception. And I think that's something that's very core to Indify to prevent that from happening to build the tools and education system so that artists can have an ecosystem or have kind of technology, such that they're protected.Dan Runcie 06:20And I think a lot of that you mentioned the partners they work with and the people they meet, because that, of course, is how people ended up in either good contracts or bad contracts. That's a lot of what's there right? And I think you've spoken before about this distinction between smart money versus dumb money, which I know has also been very common in investing and in tech as well. And I think the same can be said in music. And I know that you all do your job on both sides, both the artist side and the investor side to determine who can be entered into the program. So yeah, let's start with the investor side. What are the things that you look for when someone wants to join your platform because they want to invest in an artist?prettyboyshav 07:03Yeah, I think, you know, building on kind of some of the points you were making earlier to Dan, like, what is protection for artists? What is being artists first? This is something that at Indify we studied for six years, and these are nuanced questions, and I've studied it myself as an artist, right? You know, there's a ton of funding solutions that are out there, some fan investing, some loan investing, but you know, if it is a finance bro buying your song, or if it is, you know, a loan against your own streams, a lot of the times this can put the artists in a worse position than if they were to take no money at all, because now they're in the hole, X amount of dollars. And if all those dollars are not spent, wisely are spent in a way that they're amplifying, ultimately, your platform as an artist or your income as an artist. Now, you're not increasing your income, and you're in the hole 10, 20, 50k. And that's something that I think, you know, is important to make a distinction about because artists are founders. And we're not necessarily seeing founders prioritize capital, but prioritize the best partners when they're raising funds for their companies. I think the same is true for the smart business owners that are artists. And I think they should be respected as such, many of them are making six, seven figures a year that work with Indify. And part of the reason that that is, is they're not only I think, CEOs in their own right, and building their business on platforms like TikTok, Instagram, social media, shipping every day, right? Like we talked about shipping with founders, these artists are shipping every day. They're putting their stories out there, they're connecting with people. But they're also very, very smart to find business partners that know how to digital market their music, that know how to manage their operations, and they're hiring these partners and partnering with investors. And so what we look for, you know, there's generally two kinds of cohorts, I would say, one is spark music professionals that have had experienced breaking artists before. And we have certain kinds of thresholds for that, one of the thresholds we talked about is, has this partner work with an artist that has reached over 30,000 streams a day or not, even previous time? Or also, you know, influencers themselves. I think that's something that we're really excited about. It's a bit more on the early stage. But, for example, Alexis Ohanian invested in the artist Leah Kate, I think around, you know, when he least identified her on the platform, and he, that was all him. He went on the platform and he found her. She was even lower on the rank. She was at around 3000 streams per day. He's helped her grow using his platform and his base to now over a million streams a day. And we think that's an incredible example of a partnership. And we think those combinations together, a syndicate of sorts of these strategic professionals with strategic influencers that can gift an audience to younger artists, is the new way of music industry.Dan Runcie 09:51I'm sure there must be some nuance there, right because of course, someone like Alexis who is a fan, he understands that clearly, he has a lot of influence to be able to make things happen. But I'm sure you may also get interest for people in tech, let's say they were early at a startup, startup exited, they have some extra money. They may know nothing about the music industry, but they just want to get in. How are those conversations?prettyboyshav 10:16Well, I think, Alexis, and I'll tell the story, like, Alexis tweeted, I wish I could invest in Lizzo enterprises. And I tweeted back, invest in the next one on Indify, and somebody showed him the tweet, somehow, I caught him for five minutes at the US Open actually, and told him music investing safe, he said, you're a crazy person. Investing in music can't be safe, I tried it. And he, actually, you know, put his money where his mouth is, and he backed an artist. But I think with that was the spirit of somebody who wanted to help that artist and grow, with that was the spirit of somebody who wanted to spend time with Leah, who was a founder and help her develop both as an artist and as a businesswoman, an independent businesswoman who's building an incredible seven-figure per year revenue business. And so I think that that development, and I think more so with him, the ability to empower her as an entrepreneur. And that story, getting out there, I think, was what made for something really exciting with Leah. But I think what's really interesting is now bigger artists actually coming into the fold. We actually a huge artist, I'm not at liberty to say yet, in Q1, backed an artist, one of my favorite artists of all time, and this I think is going to happen more and more. What happens if LeBron starts backing artists on Indify, right? What happens if, you know, actors and actresses? What happens if Lisa, right, starts backing artists on Indify? I mean, these are artists that can bring real taste, culture, and audiences to those next generation of emerging artists. And I think when you're posed with signing your rights away to a major label or partnering with someone like that, I think it's a really exciting proposition for the future.Dan Runcie 11:48Yeah, this reminds me of an idea that I think it was Jack Butcher, if someone like that had mentioned on a podcast about looking at someone like a Canelo Alvarez or even Deontay Wilder, you have these prizefighters, boxers, and if they invest in artists, that artist is the one that walks out with them when they're doing their walk-up music, that is a huge platform, so able to introduce someone like that. I think that is so powerful.prettyboyshav 12:14I saw that clip and shout out Jack Butcher and Visualize Value, and everything he's doing. He has an amazing podcast too, he's a friend. And I think that's such an amazing concept, right? Like, I think as a society, we're yearning for cross-cultural moments, you know what I mean? You see it so much with even the Paul's fighting in boxing. And you know, Paul-Mayweather, what a crazy event that was, or Conor McGregor-Mayweather and I think, more and more, I think you're gonna see culture crossover, right. And I like that fun there. But like, you know, music is in our DNA. And people talk about sometimes they asked me, like, you know, what's the market in music? What's the market of streaming? What's the opportunity? And I'm like, well, there's 7 billion of us in the world. We all like music, right? So I think everybody is on the table to be a part of the story. And I think that's why it's so powerful. I think we've wanted solutions for music for such a long time. But I think for us, you know, it's been these strategic partners, and pairing them with, you know, and our ability to identify artists, I think is the best out there in all honesty, pairing them with artists with traction, that's when one plus one equals 100. I mean, in the last year or so we've helped artists reach over a billion streams independently. And this is rea on the ground effort, and real on the ground connections, that is making a difference in these lives, not in terms of just a one-time cash-out. But many of these artists are now making six, and some seven figures per year over, you know, what could be the rest of their careers. And that's the beauty of when you do break through on streaming, what it can do for you can create sustainability as an artist, I think it's something that we're very proud of, in our cohort of artists helping them get to.Dan Runcie 13:48So let's talk a little bit more about the benefits and what artists do you get. Because I think a lot of people, they hear options like Indify, they're thinking about it as an alternative to maybe going with their traditional record label and doing that type of deal. And on the surface. Of course, if an artist is working with Indify, I believe the terms is up to 50% and rotating ownership for their masters is what they offer. I know there are some record label deals that do offer that. But if you could talk a little bit more about the distinction there. And if there are certain things that you think that you offer as a replacement, and then are there certain things where you still think that an artist would need to still find elsewhere, they should find elsewhere, and may be a bit of the itemization of where Indify's value add is relative to what the artists would get on a record label.prettyboyshav 14:38Well, I think talking more just technically to start, if you look at the traditional record industry contract and what standard and this is for people out there who don't know, generally they're like, aghast when I explain this, but a typical record deal is, this is the deal that a lot of these greats have signed A typically a record deal Is 85%-15% in favor of the major label, a five-album deal. And over the course of a lifetime of copyright plus like seven years. It's like the traditional kind of deal. So that means an entire artist's career, that they're sort of signing away at 17, 16, 20 years old, but are involved in for the next 10 to 15 years of their career. And I think that time period also matters. Also, for the capital advance, you get, right, like you see these artists get all these nice things upfront, I think that upfront cost is massive. It's massive, because you're not only, in a typical loan, you pay, you know, your 100% of your rights would pay back that loan, right? In this case, your 15% has to pay back that initial advance, let's say it's 100k, 200k, 500k, meaning you're in the whole millions, right of dollars, before you see 15 cents on the dollar. And that's after there is and these are some of the things that I find the most predatory, a 25% distribution fee, which costs $20 on this circuit, or, you know, accounting that is just less than clean and clear, I'll say. And so I think on the converse side, I think a lot of these infrastructural issues are initially what we're trying to fix, you know, beyond just I think the terms, but if we put it plain and simple on terms, I mean, a lot of artists on our platforms start with raising for one song, right? With a partner that they talked to, and they might have interest from a ton of partners, messages from the ton of partners on the platform, speak with them. And if they liked that partner, generally these deals are for one song, only three to five years. And after the initial investment is paid back, I think we see a lot of 70-30 kind of splits in favor of the artists. So it's quite literally flipping the economics and making the commitment significantly less. And I think honestly, one of the other things that I've heard, you know, people talk about one of the greatest forms of control is slowness. I think, you know, these contracts, they take sometimes six weeks to six months to a year to fully kind of work through. On Indify we're seeing, you know, you can raise one song, try a partner, try another partner for another song, if you liked them, do an EP. And you can do that investment. You know, using this platform. Again, all of the actual legal terms are in our outsourced to our like TOS and our super artist-friendly, we have our sort of indie note that like backs that, but you're then just deciding for simple terms, once those are decided it can take 45 minutes to raise, and you can capitalize on that moment that's happening on TikTok, or on Instagram immediately with some of the best marketers and managers in the business that are doing a lot of, a lot of the heavy lifting behind the scenes, and are a lot of times the people who the label pay at a premium. And so I think that's for us why we feel Indify is really a better option. Because, you know, rather than diving in and getting married to a partner at the youngest possible age, you're in fact, just, you know, going on dates, I guess, with different partners and seeing, alright, who's the best fit for me, who's somebody that connect with? Who's the right value add investor for my project?Dan Runcie 18:01I do think that last example, makes a ton of sense of that, essentially, because so much of it, especially with these five-album deals, you are signing away so much early on when, if you think about yourself as an asset, you've been de-risked, hopefully much earlier in the process if you end up being successful, but there's no opportunity to necessarily realize that until a bit later on in the process, and I know one thing that I do hear from people and I'd love to hear your thoughts on it is that with some of these alternative financing options, the terms are great, everything is effective from that perspective. However, people still have this question about, okay, well, what is the max that we could see an artist succeed? Can we see someone be this superstar that's performing at the Super Bowl or reaching these Billy Eilish or Olivia Rodrigo or Ariana Grande level of artists if they're not with one of the major record labels? You could still earn a living off of those, but can an artist reach that path? So it'd be great to hear your thoughts on that, and especially how you think that relates with Indify. prettyboyshav 19:07I'd really love that question. It's something that I think about a lot. It's something that I'm excited to experiment with myself. I think eventually, you know, something that I'm interested in is documenting, transcribing, and publishing my process of going through Indify with an artist with 10 million streams. I'm not quite, I think fairly qualified. So I'm actually posting my TikToks trying to get there. But I think as an artist, you get excited about seeing what, and as obviously as a founder, what the brink of this platform is. We've seen for transparency's sake a $400,000 deal happened on Indify. We've also seen deals for 10 to 50k, right, where the investor, you know, pre-release, invest in the song. Week one with some initial pre-release traction, and then I can talk about the Seaside demo example. That song was invested in on Sunday, it came out on Monday. By Wednesday, it was doing well, Nick Mueller and Golden Kids Group, he flagged it to Spotify. And he made sure the digital marketing was being spent wisely. So that week two, it's now doing 100,000 streams per day 200,000 streams per day, week three, week four, he's calling TikTok, calling Snapchat, calling Apple, calling all the right partners such that it reaches pop rising by week two, or three, and by week five, and hit Today's Top hits as an independent song. And this happened within the course of a month. I mean, you know, songs like that, without going into too much detail. When you do have that viral capacity, you could see a 30 or 50x, on your 10k investment. And we're seeing investors experienced that, you're seeing these artists, again, earn six to seven figures, from creating moments like that. And beyond that, you know, just working with these partners, when it doesn't happen at that level, you're seeing, I think 80 or 90% of these deals on the platform are profitable. So quite literally, you have what is a low ceiling, or a low risk, high ceiling asset class, which I think is incredibly unique, especially because we're de-risking those things by only allowing the artists to come on and see strategic partners and only allowing the partners to come on and see artists with traction and be able to invest in them right on the platform and then be able to earn out directly through kind of this whole ecosystem and technology that we've built. And I think what we've seen in the last year, even the last quarter Jx.Zero, I think he reached 700 or 800,000 streams a day. Leah is now doing a million streams per day. Pink Sweat$, who was the first artist to raise way back when this was even off platform. Leah was the first one on platform with Alexis. Off platform, Pink did a funding partnership, a funding deal to start his career. I mean, he's had a platinum record. He's in the top 500 of the world, and he's at Coachella. And that's the only artists that's had a few years to develop. I think the next superstars are already happening on Indify, I think that's a given. I just think that just like startups, these are going to take time. But if you look at the last year, and even if you look at the last quarter, I think we had three or four songs hit the global viral chart last quarter, and these artists are on their way to be great. And I think just to add one more thing, if you look at Kanye West's top songs on Spotify, his jeen-yuhs just came out, College Dropout was spotlighted in that, like crazy. I mean, what an amazing doc. But if you look at his Spotify, his number one song is Praise God, right? If his number one, why is his number one some Praise God? I mean, Moon. I love that song. Arguably a better song in my view, praise God is a great song. Off of Donda, there's a million tracks that are doing well but that's the only song off Donda that's number one. No, the jeen-yuhs doc didn't move anything to number one in terms of The College Dropout and the songs that were spotlighted. So why is it that Praise God is the number one song on Kanye's catalog. Kanye West are the biggest artists the world, because on TikTok it reached 1.5 million videos. The investors on Indify are the best at marketing on TikTok and social media. And it's my belief that not only should the next generation of emerging artists raise funding on Indify, but it's my belief that the current generation of superstars will start to in the next few years.Dan Runcie 22:58It's a compelling pitch. And I think normally at this stage, you of course, are able to incentivize artists with the amount that they could earn by essentially starting around and using their songs as around or using an album is around, right? Is there any upfront pitch or financing though that would happen? So let's say there is a major artist that's like, Oh, hey, I see what you all are doing, I'm down. But if you could give me some upfront money, not necessarily an advance or some type of upfront money, what would that look like? Is that something that you've all explored? Or has that come up at all?prettyboyshav 23:35You know, it's so funny. One, bigger artists are approaching us. I think that's actually, to my surprise, I didn't think we'd be at that stage yet. It's a dream. It really is a dream, what we get to do every day, a chance to serve some of these artists gives me chills, because these are artists that are heroes. And to know that we built the infrastructure better than the old. In fact, the pitch is much easier to them than the new artist because they've been through the system. They know what it looks like from the inside. Generally...Dan Runcie 24:01So you don't have to say the artist but could you give us like a tier, like what level is one of the ones that have reached out?prettyboyshav 24:07I would say an important megastar. I won't say like, I think that's the right, I'll give that to you. That's what I'll give.Dan Runcie 24:14Okay, okay. Someone that would have headlined Coachella? prettyboyshav 24:18Yes, absolutely.Dan Runcie 24:19Okay. Okay. prettyboyshav 24:20I think you'll see artists that would headline Coachella, and that people would be most excited about on the bill, especially in Brooklyn, where I'm at, where there is a care for culture and art, and these things that we've been excited about. I think those are the artists who were excited to serve, man. You know, like it'd be a dream to work with and help Frank Ocean raise for his next project. I mean, he's the guy that started this model years ago, and I think these artists deserve credit, not just as artists, but as entrepreneurs. But yeah, to your question on Indify, you'd be shocked. Artists are on there negotiating down the amount of initial sort of capital they'll get, because they only want the right amount, not the most amount, because they don't want to earn on their advance. They want to earn on their equity, they want to earn on the business. And that's to me, the generation of founders as artists or founders that we're looking to empower. And I think I'm excited to help the superstars, you know, earn off of their streams too as they should, because their pies are going to look a lot bigger.Dan Runcie 25:17Yeah, I think the interesting test I've always looked at was when Taylor Swift had finished her record label deal that she was on the open market/ She was exploring options, and everyone wondered, what is she going to do. She obviously wants to own her masters moving forward. And she ended up doing a licensing deal with Republic Records, which she has been now and she's released, I believe, three albums now, under that deal. I think that, what you're saying is that if we could get to the point where now the market is at a different place than it was in 2018, with options like yours, that now have the option or opportunity for a megastar, who is out of their deal. They've been de-risked they already are a star, what could it look like for them to be like, okay, now that I'm done with this deal, now, I want to go to Indify?prettyboyshav 26:10Yeah, I think you're gonna see a lot of that happening. I'm very confident in that. And I think those are conversations that are happening faster than we expected, I think what, you know, going back to the Taylor Swift moment, and you actually did an amazing breakdown of what was going on with her. And just for anyone who's listening, like, I know, you're already on Trapital, because you're listening to the podcast. But I do believe, Dan, what you're doing is some of the most accurate breakdowns in the market. I mean that. It's a joy to listen to these podcasts. It's a dream to be on here. And it's so cool to read your newsletter, you know, every time it comes out. I think, going back to the Taylor one, because I remember you breaking it down. And obviously, we're nerds about this stuff. So we should talk about it. But you know, on Indify, there's three main principles that guard the technology on the platform. One, artists own the rights forever. You know, artist kids deserve to have their music, we think that's the fundamental, maybe even a human right, not just a right that we believe they should have. And that's something that, you know, an ownership deal will never happen and in the fight, and I would hold Web 3.0 platforms to that same standard, because I think a lot of them are doing ownership deals. And I think that's going backwards. I think a lot of the music industry is moving forward from that. So it's something that I believe just very strongly as an artist, we need to move forward from. Two, artists deals are always 50% or better after the initial investment is returned on Indify. The platform is like locked in, like error out if you start to put in terms that break that. And third, artists always keep creative control. And that's the way these docs are formatted. I mean, for an artists like Taylor Swift, who's brought a lot more value to these companies, and, you know, arguably bigger than some of these institutions ourselves. She deserves to be the CEO of her own life and our own art. And she deserves to make every decision the way she wants to, she deserves to pass that on to her kids. The fact that artists like that can't do that, and then what she has to now go through to make that music, you know, listen to equitably out there is insane, it's out of control, and it shouldn't exist. And I think, you know, we need tools that we need new solutions, to rewrite how this is going to work for the next generation of Taylor Swifts. I think, Indify, you know, I hope that we can have a conversation with her about doing stuff with her future projects to make sure that, again, she can build her business equitably, own her business, but still get those strategic partners and marketers needed to take the next level.Dan Runcie 28:30You mentioned Web 3.0 earlier, and some of the solutions there and what you hope those solutions will offer to artists. And I think a lot of people have talked and thought about the Web 3.0 opportunities in music and positioned it as a use case to do or in many ways, what Indify is doing and you are proving with your platform that this can happen. It is happening off-chain, and it doesn't necessarily need to be done through 3.0 or through NFTs or things like that. Some of these things you may be exploring in the future. But where do you stand right now in that aspect, because I do feel like a lot of the other companies that are positioning themselves to try to solve a similar problem have positioned themselves as the Web 3.0 solution for this. But you've been a bit more focused on saying, hey, this can exist, it doesn't necessarily need to happen that way. prettyboyshav 29:27I mean, look, I think you really broke it down best, as you do in the A16Z piece you wrote, the music tech community is going to need to, at large, both Web 2.0, and Web 3.0, and Web 2.5, and everything in between is going to need to tackle different problems for artists for us to build an ecosystem that's competitive with these goliaths of the old, you know, and I think us working together and us holding each other accountable having these conversations and I love how I think Web 3.0 has pushed Indify to be more open and more inclusive. I have a lot of friends in the community who've, you know, shown me incredible values and the incredible depths of what this movement is about. And I truly, truly deeply believe in it, and feel it, and empathize with the work that's being done. Because I believe in these values, which is really comes down to community, right, and community ownership, community governance, I think these things are very powerful concepts. And I think these are very powerful ways for an artist to run their business. I, you know, I have so much love for what sound and what catalog and what some of these companies are doing. I think there are amazing founders behind those companies. I think they're building amazing tools for artists to earn different and new revenue streams on their music. And I think all of us need to really come together and work together to build this infrastructure for new artists. I think one of the things that I'm yearning for, one of the things I haven't yet I think fully see in the space that I'm excited about, is something that maybe more reflects an artist DAO of sorts. And again, I'm still in the first inning of this, all of this understanding all of this as most people are, but something I'm going to experiment with. Again, like the way I've always operated with prettyboyshav and you know, the artist career and being the founder of Indify as co founder with Connor and Matt who I've built this with, you know, my best friend since day one is, like, I experiment and we experiment, me, Connor and Matt experiment and kind of create these different like processes with the prettyboyshav. We hack at my Spotify For Artists, we do all this crazy stuff, to learn, right, and to experiment and to figure things out. And then a lot of that, a lot of that failure becomes what is knowledge and R&D into I think the Indify roadmap. I think that's an amazing way to stay grounded and stay into focus. For me, one of the things I'm going to do is and I published my goals at the beginning of this year, I not only want to raise on Indify and published and transcribe that, that for the public to see. But I also want to, as an artist, do some Web 3.0 experiments. And I'm basically launching this physical and digital trading card experience that is going to be like my mecca for my pretty community. And so it's going to come, you know, if you get it, you can basically like, see a roadmap for the prettyboyshav art, you can come get your nails painted with me, you can listen to some exclusive music. And I think those community events, that superfan access, I think is something I'm really excited to just play with on the Web 3.0 side and to see happen in the space.Dan Runcie 32:21It's great to hear, because I think you can see both sides of this, you understand what needs to be done and not just using yourself as not even more, not even a use case. But essentially you understand what needs to be built, what you would want for yourself as an artist and how you navigate all of that, as well. And while we have the time, we'd love to chat a little bit more about you and what you've been doing with your artists career on that front. First off, how you manage the time between the two, because I'm sure it's both hats to wear. And I'm sure it's a lot from that perspective, but how have you navigated doing both of those things? And I know that you've also said in past interviews, you want to be known more for music moving forward. So how does that continue to or how does that evolution continue to progress based on where you see things going?prettyboyshav 33:11Yeah, well, I think, I appreciate it, that question. You know, me, myself, Connor and Matt, we've always understood that there's this fluidity, I think, between myself being an artist and being a part of the company. And in fact, I think we've all come to realize it's a huge advantage. When I talk to artists, I relate to them, I can understand their problems when we make decisions, you know, in the room. And I think I consider Connor and Matt artists and themselves. I think Matt, what he does on a technical level and building this tool, I've always fallen in love with the art of tech. And building product is very much like making music. It's a new creative entity that didn't exist before that you created the outside world. I think it's very similar. And I think Connor himself is a writer and an incredible artist. And if you don't have art and tech, then what do you have? You know, so I think we've all come to understand that, that the prettyboyshav journey is our guinea pig. And it's a part of our story. And it's cool. It's really cool. I think more than anything, the company is us three, and to have their support in that I think is first and foremost. And to have investors supporting them too, I think is first and foremost, I think people understand that it only really makes me better as a founder. And they're one and the same. You know, being an artist and having more artists lead music companies is kind of, I hope, the wave of the future. I think on a personal level. You know, I'm really proud of the music I've put out there. I think it's some of the best music out there, whether I'm a co-founder of that company or not. And I have a new album coming up that I think is just a huge step of growth and I think addresses a lot of my own values of growing up as an Indian American understanding my own perspective, telling my own story. And it's a story that when I was 15 the two things that my sort of Northstar were, were, man, I wish I could be an artist without having to be Drake and just being you know a sustainable artist because this is what I love to do. Why is it that somebody can be an accountant but I can't be a musician, right? And why can't those existences coexist? And I think for me, I think just seeing more people like me making pop music, more people like me, getting our nails painted, wearing earrings, wearing cool clothes, and breaking kind of the boxes that that we were put into. So, for me, I think all of this stuff comes from a deep sense of mission and a deep sense of serving our 15-year-old self. It's something that Virgil talked about a lot. And I think that's ultimately, you know, what I'm in service to when it comes to both Indify and the artists journey, but it's cool to see them coming together more and more, I had my first interaction where, I was actually with Peter Boyce and John Exley and we were in LA celebrating Peter installation actually just invested in the company. And it just turned Peter's birthday, and we were sitting having a great time. And somebody came up to the randomly and was like, Are you prettyboyshav? And you know, as a kid, you always, see, I was more excited than her. But as a kid, you always wonder, as an artist that'll ever happen. I think that moment is one that you know, we all got to share together, John and Peter, we wouldn't be here without them. They've been supporting for six, seven years. So to have that with them, you know, and be on this journey together, I think is super cool.Dan Runcie 36:05That's powerful. And those stories are always great when you hear them because you know your, it definitely won't be the last time.prettyboyshav 36:11Yeah, yeah. Let's see. Got more work to do then.Dan Runcie 36:15Well, Shav, this is great. Thanks so much for coming on and sharing both your journey as an artist and your journey as a founder, as we both say artists are founders and you're a great embodiment of that statement. But before we let you go, is there anything else that you want to plug? or love for the Trapital audience to know about?prettyboyshav 36:32Yeah, I would just say you know, follow Indify on Instagram and Twitter. I think it's a good follow. And, you know, we've done a lot of work behind the scenes in the last year and a half. I think we've got to do a better job of telling our story in front of the scenes and there's gonna be a lot of content coming in the next year and storytelling coming out of these artists and these incredible stories, you're going to find amazing music, so you know, give us a follow, follow the journey. Come along.Dan Runcie 36:57Good stuff. Good stuff. Thanks, man. prettyboyshav 37:00Cool. Thanks so much, Dan.Dan Runcie 37:02If you enjoyed this podcast, go ahead and share with a friend. Copy the link, text it to a friend, post it in your group chat, post it in your Slack groups. Wherever you and your people talk, spread the word. That's how Trapital continues to grow and continues to reach the right people. And while you're at it, if you use Apple podcast, go ahead, rate the podcast, give it a high rating, and leave a review. Tell people why you liked the podcast. That helps more people discover the show. Thank you in advance. Talk to you next week.Advertising Inquiries: https://redcircle.com/brands

This week on the DeFi Mafia Podcast we have on Jack Butcher, founder of Visualize Value, to discuss how he built his brand, growth hacked his way to success, and broke into Web3 and NFTs.Jack's Twitter: https://twitter.com/jackbutcherVisualize Value Twitter: https://twitter.com/visualizevalueListen to the DeFi Mafia Podcast on:Spotify - https://open.spotify.com/show/1y6gIAwuK799OEJ24xYIypApple Podcasts - https://podcasts.apple.com/us/podcast/defi-mafia-podcast/id1606412858?uo=4Subscribe to our weekly newsletter: https://defimafia.substack.com/subscribe

Jack is the founder and designer of Visualize Value, a $1m/yr brand that educated people on how to build and sell things on the internet.Jack was one of the first people I gravitated toward in web3 with his unique, simple artwork around web3 concepts. I came into contact with him through his art that sent direct aid to Afghanistan when they were in the middle of their crisis. I was then onboarded into the head-spinning meme verse that only he can create.It's really hard to actually conceptualize and put into words how this dude's art impacts me. Everything from the position of his words, to the type of font he uses, the shapes, the underlying message, the meme, just hit in a way that quite frankly nobody else does.This rabbit hole goes DEEP, so get ready. We chat everything from Balancing his current brand, with his art, the definition of web3, why he's so in love with Creative Commons License, as well as re-thinking the meme.This episode could have gone for 3 hours, easily, but we decided to keep it at 1.5 hours so your head wouldn't explode.References:Frozen assets: https://twitter.com/jackbutcher/status/1439910425219538951Punk6529 thread: https://twitter.com/punk6529/status/1448399827054833668The Sovereign Individual- https://www.amazon.com/Sovereign-Individual-Mastering-Transition:Information/dp/0684832720/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1642828001&sr=1-1Boonafide Socials:Patreon: https://www.patreon.com/BoonafidexpWebsite: https://www.boonafide.comTwitter: https://twitter.com/BoonaETHJack Socials:Link Tree: https://links.visualizevalue.com/Twitter: https://twitter.com/jackbutcherVisualize Value: https://visualizevalue.com/Support the show (https://www.patreon.com/Boonafidexp)

In today's episode I talk to Brandon Zhang (@brandonthezhang) who at 19 years old, landed an apprenticeship with Jack Butcher from Visualize Value.Like a lot of the guests on this show, Brandon didn't just apply to be an apprentice, in fact there was no job opening. It all started when Jack agreed to be interviewed on his podcast...In this episode, we dive deep into the strategies that Brandon used to convince Jack Butcher to come on his small podcast, but also how he transformed a simple podcast interview into a dream job opportunity.... Brandon even shares the exact DMs and emails he sent.SHOW NOTES: 02:58 How everything started with Twitter08:29 Sharing the exact DMs and emails he used to get in touch15:35 Why "Permissionless Apprenticeships" are the future of work21:00 What does a mentorship style apprenticeship look like24:03 Biggest lessons from the apprenticeship29:20 Using his podcast again to land a job at OnDeck39:20 Starting his own entrepreneurial projects45:45 Advice for people who want to follow a similar path52:40 Brandon's plan for the next 10 yearsLinks and resources from this episode:Link to Visualize Value program: https://visualizevalue.com/products/the-permissionless-apprenticeLink to Brandon's course: https://makersmark.schoolGo follow Brandon on Twitter: https://twitter.com/brandonthezhangAnd if you're reading this, don't be shy! Shoot me a DM on Instagram/Twitter and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!

In this episode of Empire, Jason is joined by Jack Butcher a designer, entrepreneur and the Founder of Visualize Value. After spending 10 years working in Fortune 100 advertising in NYC as a creative director for multi-billion dollar brands, Jack took the decision to start Visualize Value, allowing him to focus on highly-specialized consulting, and a product business that scales infinitely. Jason & Jack discuss how to monetize personal brands, the transition from web 2.0 to web 3.0, the advantages of NFTs and how large brands should be thinking about NFTs. -- Avalanche: Thank you to Avalanche for sponsoring Empire. Avalanche is one of the best and fastest growing smart-contract platforms in the industry. Learn more about them at https://www.avax.network/ -- ParaSwap: If you want to make a swap at the best price across the DeFi market, check out paraswap.io. ParaSwap's state-of-the-art algorithm beats the market price across all major DEXs and brings you the most optimized swaps with the best prices, and lowest slippage. Find out more about them at https://www.paraswap.io/ -- Empire is brought to you by Blockworks, a financial media brand delivering breaking news and premium insights about digital assets to millions of investors. For more content like this, subscribe to Blockworks' free daily newsletter: https://blockworks.co/newsletter/ Follow me on Twitter @JasonYanowitz and let me know what you thought of the show!

This episode is extremely important for financial advisors. Jack Butcher is one of my favorite creators. In addition to the great work he does with his company Visualize Value, he is also constantly dropping tons of gems on his podcast Not Investment Advice about web3, NFTs, crypto, and the future of the internet. His perspective on why the space is growing so quickly and the opportunities for the future is invaluable to advisors to get a better understanding of why the crypto space is not going away. As excited as I was to talk crypto and NFTs with him, the end of our conversation about what he wants from a financial advisor was amazing. I'm going to get him back on so we can dive deeper into how the advisor-client relationship is going to evolve.

Get new episodes sent directly to your inbox → www.alexsugg.com/podcast-Jack Butcher is the mind behind Visualize Value.Visualize Value has become a must-follow account for creators who build online. This episode is a masterclass in how to build on the internet. In it, we talk about Jack's journey of making $1m in his first 18 months of VV, the power of constraints, the myth of 'passive-income', and web3/NFT opportunities for independent creators. You can follow Visualize Value on Instagram or Twitter.If you enjoy the podcast, please leave a short review on Apple Podcasts! It takes less than 60 seconds, and it makes a huge difference for the show! Leave a review here.This episode was edited and produced by Josh Perez. If you're looking for help with your podcast, Josh is your guy. Connect with him at www.justjoshperez.com.Follow Alex:Twitter: https://twitter.com/alexsuggInstagram: https://www.instagram.com/alexsugg/Newsletter: https://alexsugg.com/newsletter

The quality of my guests is amazing. I am thrilled to share my conversation with Jack Butcher with you in this episode. Jack is at the forefront of the online creator economy with his business Visualize Value, a design and consulting company based in New York. He is a graphic designer by trade, having spent a decade working in Fortune 100 advertising in NYC as a creative director for multi-billion dollar brands like Mercedes-Benz, McDonald's and Unilever. In his words, ‘fun, but the opposite of freedom.'In search of freedom, he started his own advertising agency. No fun, and even less freedom. So Jack transitioned his traditional agency model into a product business that scales infinitely. That is Visualize Value, a business which now turns over $100K a month with 99% profit margin. Not too bad.In this episode, we discuss:How far the creator economy can go and its impact on traditional business modelsJack's journey from Swindon to buzzing Manhattan His design principlesScaling a business in 2 yearsHis love of racing carsThe crypto opportunity, and lots besidesI really hope you enjoy it! If you do, please subscribe on Apple or follow on Spotify for more thought provoking interviews. There is so much to learn.

➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest Jack Butcher is a designer, entrepreneur and the founder of Visualize Value – a content platform teaching people to communicate visually and build great online products. After growing a large audience on Twitter and Instagram with his signature Visualize Value graphics, he created two successful courses - How to Visualize Value, a playbook for creating meaningful visual communication; and Build Once Sell Twice, where he teaches his process for creating digital products and taking VV's revenue to over $100K/month. ➡️ Talking Points 00:00 - Intro 11:35 - Making the jump into entrepreneurship. 12:30 - The idea behind Visualize Value. 22:04 - How Jack sold $1m+ in courses without ads. 28:35 - How to build a community. 40:03 - Why Jack started to investigate NFT's and his take on the new technology. 45:35 - How to create NFT's that sell. 49:55 - Leveraged income vs. passive income. 1:02:57 - Why you need to innovate or individualize. 1:13:33 - The end goal of a creator. 1:16:45 - Advice for entrepreneurs. ➡️ Show Links https://twitter.com/jackbutcher https://www.instagram.com/visualizevalue/ https://twitter.com/visualizevalue ➡️ Show Sponsor HubSpot Podcast Network - hubspot.com/podcastnetwork HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business. ➡️ Success Story Podcast Stories worth telling. Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. Website: https://www.scottdclary.com Podcast: https://www.successstorypodcast.com YouTube: https://www.youtube.com/scottdclary Instagram: https://www.instagram.com/scottdclary Twitter: https://twitter.com/scottdclary Facebook: https://facebook.com/scottdclarypage LinkedIn: https://linkedin.com/in/scottdclary

Highlights from the conversation:Your brand is this decentralised thing that essentially exists in other people's heads. It's this thing that you're building in other people's mindsWhere you really start to feel the compound effect of brand [is] 12-18 months down the lineIt really does take a long time to win that battle of attention and fire off the sequence of neurons when someone sees your work. We underestimate how long it takes to get there. But we also underestimate what it's worth when you pass that thresholdThe only way to maintain the edge, long term, is just to dig your heels in and try and be clever, make better work and hope that it's obvious in the outputI didn't need 1000 people to believe in it for it to work. I needed to find five people a year that were interested in hiring me as a consultantThe power of consistency, and just going at something and tackling it, again and again, can produce value More about JackJack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.Find Jack here: Website | LinkedIn | Instagram (VV) Show NotesCompanies and organisations:Opponent How can you help?There are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn't like, or what you'd like to hear more (or less) ofTell us who you'd like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.Hosted by our founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com

Jack Butcher is the founder of Visualize Value, a design, consulting, and educational company in New York City.Jack spent 10 years working in advertising for Fortune 100 companies as a creative director for multi-billion dollar brands that include Amazon, Nokia, McDonald's, and Mercedes-Benz. It was a job he found enjoyable but constraining.In search of freedom, Jack started his own advertising agency, which he describes as “No fun, and even less freedom.” However, after two years of iteration, Jack figured out how to transition to highly specialized (and fun) consulting, and a product business that scales infinitely.Visualize Value is the product of that transition, a project Jack has used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 500,000 people.In this episode, you'll learn: How to use your unique skills to stand out on social media Why repetition in your design is the fastest way to build your brand How designing for niche markets makes your job much easier How to scale your business without compromising quality Links & Resources DHH on Twitter: @dhh Jason Fried on Twitter: @jasonfried Basecamp Nick Huber on Twitter: @sweatystartup David Perell on Twitter: @david_perell Write of Passage Brian Norgard on Twitter: @BrianNorgard Anthony Pompliano on Twitter: @APompliano Maven Adviser Jack Butcher's Links Jack's website: Visualize Value Jack's email newsletter: VV/155 Jack's Twitter: @jackbutcher Visualize Value merchandise Visualize Value on Twitter: @visualizevalue Jack's Instagram: @jckbtchr Visualize Value on Instagram: @visualizevalue  Build Once, Sell Twice Episode TranscriptJack: [00:00:00]You build something digital that runs on code or media, and can be served up infinitely at zero cost replication to you, something like a product or an information product you build at once, and you can sell it to a hundred, a thousand, 10,000, a hundred thousand people. The bulk of the value is created once.And then just becomes a game of how effective are you at spreading that story and reaching people that need the thing that you've done. Nathan: [00:00:37]In this episode, I talk to Jack Butcher. Jack has a really interesting visual style where he's taking these complex concepts: it could be leverage, it could be this idea of build once, sell twice (that I'm super jealous of by the way), how he framed that… any of these things, he takes them and distills them down to these graphics:Black background, white text, white line drawings, slightly pixelated looking. It's very distinct style and he's used it to build a massive following; well-over a hundred thousand followers in social media, he built his email list, he's doing fantastic revenue from courses. So, we dive in on what it takes to be unique.How a lot of marketing Twitter, you know, marketers talking about marketing is repetitive. A lot of people don't have a unique angle on it. And so how he makes unique content that's more interesting and engaging and stands out.How constraints really drive that.We talk about a lot of other things, exactly how he makes money and monetization. There's a lot of great stuff, who inspires him, so much more. Jack's someone that I've wanted to have on this show since I started it. And so I'm very excited to talk to Jack. Let's dive in. Jack, thanks for talking with me today.Jack: [00:01:49]Thank you for having me, man. I appreciate it. Nathan: [00:01:51]Okay. I feel like so many people on the internet are—especially in the content marketing audience growth space—are doing the exact same thing as other people, you know, it's just like, it's similar playbook. Everyone's going over it repeatedly. The amazing thing is that it still works. You don't actually have to innovate that much to make like a hundred grand a year or more on the internet, which is mind blowing, but then you come out and you actually have like a really unique visual style.You're doing something different instead of just like another random tweet thread, or like summarizing the same quotes that everyone else is doing. It feels like you're doing something unique. And in, you know, in these little graphics, you're explaining these same concepts that everyone else has talked about, but in a really condensed format.So, I'm curious, well, one, let's just start with where that came from, and then I want to get into like what you think other people should do to differentiate and not be the same. Like, you know, it's just copying everybody else.Jack: [00:02:52]Yeah, sure, so very quick background. I studied design in school, graduated in 2010. That was in the UK. I moved to New York and started working agency jobs in basically every different capacity. So design art direction, creative direction, worked for small boutique agencies that would build like, small brands to big global behemoths at work on like.Multinational billion dollar brand campaigns. And one of the skills, one of the skills I built up, I think, across all of those experiences was working on pitch decks. So what all of these different ad agencies have in common is you have to tell compelling stories to get the opportunity to work on a project.But the pitch deck is kind of a work in the agency, right? Nobody wants to be the last one in work on the pitch deck, waiting for everybody's emails to say include this, include this. So, early in my career I sort of got stuck with that by default, but for whatever reason, not quite into it quite, enjoyed the process of distilling all of these different people's ideas that would come at you from all different parts of an agency or trying to convey something to a business.Basically tell their story back to them in a more compelling way than they've ever heard it told. And that's essentially what gets you the opportunity to work on these projects? So, yeah, a lot of late nights working on pitch decks was the, I think the eventual catalyst for visualized value as a style, I went through a ton of iterations to get there.Worked at agencies for eight years, started my own agency and then slowly narrowed down the type of work I was doing as an agency to that really, , specific aesthetic and that very specific deliverable. So before visualize value was a media company, it was a very highly specialized service business agency.Nathan: [00:05:13]Testing testing like in those pitch decks, were you creating, , graphics to distill these concepts down rather than using, you know, words or like, I've seen a lot of agency pitch decks over the and most of them are a decent amount of words with like, you know, someone went on the agency version of Pinterest and like mood board or something to go with Your style is very different from that.Jack: [00:05:39]Yeah, so I, I tried to, I try to differentiate because you know what you're going to be up against with all the other agencies you are going to be up against the bulleted lists and the Pinterest mood boards and things of that nature. So what fascinated me and I think was a, , an edge in some of those environments where, you know, how can we visualize the…Either the opportunity. So some of the like some of the things came from understanding, like where our brand was positioned in the market and how to visualize that for them. Like here's, you know, here's where you're positioned relative to competitor X or this, or here's like a way to visually contextualize where your product is or who would buy your product.And that, that idea of translating those things that other agencies would show up with as like five paragraphs into one illustration is really the, I think the moment that you're trying to create is, ah, the, this agency or this person really understands us and they can quickly summarize what we're about because that's what essentially what you're pitching them as a service.So the first opportunity you get to demonstrate that you can do that is in the pitch deck. And the irony is that you don't get paid. Well, that piece, that's the thing that you do on spec and you compete for, and you spend agencies spend tons of money putting together pitch decks that you end up going nowhere.But, and that's another reason why I think you have an opportunity to knock it out of the park too, is because there's a, you know, a lot of people phone it in. So, , yeah, that's working on that process and just having to, I think the other piece of it is having to stand in front of a room of people and, and walk through these things.Like, I was at that point in my career, just like so nervous about telling the story correctly, that I just wanted it to be so Bulletproof that I would go over and over and over and over it and, , refine it to where I felt completely confident explaining it. And the longer you talk, the less confident you sound.So I was just trying to distill it down as much as possible.Nathan: [00:07:57]Yeah. So did you notice, like those pitch decks really working and did you get credit for winning those, those deals and all of that?Jack: [00:08:07]Yeah, I would say, , there's definitely a hierarchical structure in agencies where you, you don't necessarily take the full credit for winning the business, but you're the person who gets asked to work on the next pitch deck as a result. Right. So my role went from working on the business after it had been one to just being sort of like on the pitch circuit like that, you know, myself and a couple of friends, , strategists and writers you'd have this team of people that consistently can come in and take, , yeah.Take a, take a story and turn it into something super compelling and then fly somewhere. I present it when the work, and then you go on to another pitch and that's a whole nother conversation about why agency businesses, at that scale are difficult because the people who are great at pitching are rarely the people who fulfill the work after the fact, because it's the ROI on them pitching is so much.Nathan: [00:09:08]Yeah, I mean, at this point you've become. Like the best sales asset that they have. like, of course, we're going to have you work on implementing it rather than, or sorry, on, on pitching rather than implementing, which then gets into a problem because you've demonstrated, like you understand the customer's problem better than anyone else in your, even the one I'm working on.Jack: [00:09:29]That's, that's the that's the game is it's incredibly frustrating, but it's also just like that human incentive behavior thing playing out perfectly.Nathan: [00:09:39]Right. So what were the, like, , your style now, you know, is these black images with, you know, light text and just really simple line illustrations and all of that. What were some of the early iterations of that? Like what did it, what did it go through to turn it into that style? Jack: [00:09:58]Certainly more complex at times. So when, when you would do it for a brand, you would take their color palette. They're static they're , that type face, whatever type face they using. And, it was still the there was still these like, I guess diagrammatic elements were consistent. So it's gotten over the last maybe two or three is, is less reliant on style and more reliant on substance.So if I look back at something from two years ago, it may have looked. For, but there's no like underlying logic to it or there's less underlying logic to it. So I think, , just making that shift from relying on these like stylistic decisions is huge too, where if you can choose to of constraints, it becomes more about communicating the idea, then picking the color, making the typeface look interesting, like composition, all of those things.So, ending up there one for like function. So you show up and you're not spending two or three iterations of the thing, just working on, , stylistic decisions, but also the equity that you can build by showing up with the same aesthetic every day. Right? It's like after you've done it a hundred times, people don't even need to read the name above it.They know where it's coming from in the same way. A lot of established brands have, you know, you could recognize a Delta ad on the side of a bus based on. The typeface and the photography and the color scheme, all that kind of stuff. So that's another hold over of what I learned in the agency world is you can never, you can never be too repetitive.Visually. I have a friend who's got this great quote said great advertising, whereas in not out. Yes. And I think a lot of people, especially creative people, don't like you abandon something before it gets recognizable.Nathan: [00:11:58]**Yeah. So that's interesting. I'm a huge fan of constraints. I feel like you, you know, well, you and I have similar backgrounds in that we're both designers turned, audience builders, marketers. I don't know what you want to, whatever you call it now.Jack: [00:12:11]Yeah. Nathan: [00:12:12]Yeah, but I've always leaned on constraints. I just think that's so interesting that you've been able to distill it down to something so unique because of the constraint.Right. So many people would be like, let me find 10 different visual ways to explain this concept of build one, sell twice. And you're like, no, I'm just going to represent it in the exact same type of face and all of that. Because after I do some version of this a hundred times, like then people will immediately recognize it.That's that's fascinating. What do you think, going back to the question about, people being unique online, like what are the things that you wish people did more of, or how should creators think about these things differently when they're and teaching concepts or, any of that to actually be unique rather than, you know, cocking what's what's so common. Jack: [00:13:10]Just I'll preface this or a disclaimer for everything I say is going to be consistent with my experience. But I think the starting out with the service element is a really important piece of it. So being able to transition something that you delivered as a service and, you know, has, you know, it has been implemented with results in a business.Like when I started working on visualized value as a service specifically, I was building pitch decks for like the most boring businesses. You can imagine, like supply chain, , logistics for PL or companies. So I spend hours on the phone trying to understand the supply chain industry and then build these like simplified, , set of visuals that represented what made that company unique, for example.And then when you see that work, you're like, okay, this is a. This is a thing that I know I would never ever run out of opportunity doing, because there's an there's, you know, millions of businesses that can explain what they do as well as they could be. , so knowing that I think gives you a level of conviction where all you're doing is just becoming a magnet for people who need that.So you don't need to, you don't need to keep switching up what you don't need to keep emulating audience building tactics of other people. You're, you're building from the asset as opposed to like being one step removed from that. I think it's, , and that's an easier transition to make because you're, you don't need the scale initially to live off it.If that makes sense. So the. With an audience of 500 people of, you know, people I went to school with and common connection, or like a mutual connections or one degree separation, I could win like one piece of client work a month by just posting portfolio work and get introductions. And then knowing that that deliverable has value, just build the brand around the, , the philosophy of that service or the philosophy of that, , that thing that you're building for a client.And then your audience aligns behind that as opposed to aligning behind you for some miscellaneous approach to content. And then you have to reverse engineer a way to monetize that, , relationship or that, that, , That group of people, you don't even really know what they have in common or what they're, what they're interested in.Right? So among the people who follow visualized value, you can kind of, you could think about them in fairly specific ways that people who either want to learn the skill. Like I wish I could communicate concisely with design. So there's obviously a very specific way that you can help people learn that, or they're business owners that want to hire you for your services.Or there are people that just want to consume knowledge in a more concise way. But it's all the foundation of it is the it's the, the craft, I suppose you call it. And I think it's hard to. It just, it feels like a different game you're playing when you're just constantly trying to create content for content's sake and then marry that back to something.And what you end up building is like how to build a Twitter audience or, , you know, some generic how to get attention product, but then there's no underlying like, okay. W why? , so I would, and it's a brutal process to go through the service business route and you have a design background. So you've done that too, but it's such a solid foundation in my opinion, that you can always, , you can always lean back on.So I think designers have a bias for this, cause this is how we've been hired over the years is you build a portfolio, normally cares about your like degree or even the agencies that you've worked at, or they want to see is like, what projects have you done? And what, what are you capable of as a designer?Well, how, like, what's your taste level? Like what tools can you use? And, that I think just creates a bias for publishing proof of work that is it's like one step removed from like, just purely, the only motivation is to get people to like, and follow a, an account. So it's a little esoteric, but hopefully that makes sense.Nathan: [00:18:10]Well, I think what I hear in that is this idea of show your work, right. Designers know that inherently. And then other, I think in coming from other industries, you're like, why don't people trust me already? Or that kind of thing. Like, look at the credentials that I have and designers are like credentials.Like the only thing that matters is your portfolio. And people are like, yeah, but I went to Yale or something and you're like, you know, and so designers, no, you have to show the work. You have to show the progress. And I think more industries that adopt that, the more success that they're going to have Jack: [00:18:42]Yeah. And I think the parallel to that is this like build in public idea. The, but there, there are degrees of building public, right? The, The there's like the marketing side of it and the product side of it. And some content just feels like all marketing without the, , you know, without this underlying thesis or this, , product that's being built. So it could be software could be like, , it could be software could be an information product, but there there's two different layers.The audience building things just become a by-product of marketers marketing, marketing, right. It's a, it's a rabbit hole that goes pretty deep.Nathan: [00:19:30]Yes. Yeah, there, there's a lot of, a lot of that. , we'll go with rabbit hole instead of circle jerk, but, so you have this phrase, well, I feel like your entire business you're using design, but is taking con , let's see like complicated concepts and distilling them down to something really, really concise and specific as you have this phrase, I'm actually intensely jealous of, because I wish I came up with it because it's trying to explain concepts that I've used, like, you know, a thousand words to explain in detail.And that's build once, sell twice. Can you explain from listening what that means? Jack: [00:20:16]Yeah. So my background is advertising. So I was in the time of materials business for so long someone hires you and at the end of the job, or you make an estimate of how long it's going to take you. You write an invoice and then you hope that it's going to take you less time, what you estimated as opposed to a product business, which is way more common in technology, where you build something.And well, you build something digital that has, that runs on code or media and can be served up infinitely at zero cost of replication to you, but can capture value as, you know, as you reach more people. So something like a SAS product or an information product, you build it once you modify it and you can sell it to a thousand, a hundred, a thousand, 10,000, a hundred thousand people.There are incremental costs of, you know, your payment processes and hosting and things of that nature. But the, the bulk of the value is created once. And then just, it becomes a game of. How effective are you at spreading that story and, , reaching people that need the thing that you've built. So, yeah, trying to distill that down into a single phrase has been yeah, has been instrumental in being able to do the thing too.So, that's I think, like a little layered lesson that I've learned in, , building something, building a product is obviously a huge part of that equation, but also finding a very concise way to talk about that product is, is the other half of that equation. So, you know, write something once and then publish it a thousand times is the same idea.And you can use that as a propellant for the thing that you've built. , and now we're in this era of the like full stack creator where you can. Build the thing market, the thing like perform customer service for the thing from one laptop from anywhere.Nathan: [00:22:30]Yeah, it's, it's probably the single most important concept for someone on the internet to understand. , cause like in the same way that if a hundred people sign up for ConvertKit today or a thousand people sign up, it doesn't matter. Like we, we built the thing. We can sell it as many times as we want within, you know, if like a million people signed up today, we'd have a few issues, you know, but like within a reasonable distribution, same thing for, you know, one of your courses, like one person, 50 people, a thousand people, it doesn't really matter because…Jack: [00:23:06]Marginal. Nathan: [00:23:07]Yeah, exactly.Which is both amazing and can be painful because you, it often like a part that people miss is that the build once, when you are building it for an eye to sell it, You know, twice or a thousand times or more is actually more work. Like it's a lot more work to build rather than if I'm just like, oh Jack, you're my client.I'm going to build this one's for you. Like I can get away with a lot of things, , and then get away with is even the wrong term. Right. I can simplify it. I can just, I'm just building it for you. know who you are. I know who my client is, but when I'm building it to sell, , you know, an infinite number of times, then I have an infinite number of circumstances, , that it could be perceived in.So yeah. Maybe talk about the difference between building something wants to be sold once versus building it to be sold many times.Jack: [00:24:04]Yeah, I think you're right in that you have to anticipate a lot more. So if, if the thing you build doesn't work without you, then it doesn't work right. In a one-on-one relationship with a client, you can get on the phone and you could sort of call an audible. Or if you, if you, you know, you can wait until the last minute to fulfill this piece of the thing.And that that transaction is totally different, right? It's the pitch, the sale. And then the work starts versus you build the thing. And then once, like the sale is basically the last part of the process, as opposed as opposed to the first part of the process. So, , well I think going through that process does though is really helps you identify it helps you build the story to tell people what the thing is.And that's, that was the really frustrating thing for me about an agency business was like, Well, are we, what do we do? Like we're a creative agency. We can solve any problem creatively, right? If you're a car company, if you're a, like a prenatal vitamin companies and other old client of mine, like finance, anything fashion, and you end up saying like, yeah, we can help you with your mock that we can write emails.We can build websites. We can do, , we could do all these different things. And until we, we are, I think a citizen of the internet, which I wasn't until two or three years ago, you really, it's very difficult to grasp the opportunity, unity that exists in a, in a very narrow wedge, right? You, if you're, if you're great at one very specific thing and you find a way to get that message out to the world on the internet, it's very unlikely that you'll run out of options versus you have this really generic message.You don't get, you also don't get the compounding benefit of working on the same problem over and over again. So I've friends who run agencies that are incredibly talented, but instead of building products, they just hop from job to job. And there's no like there's no, they're not earning equity in, in a specialty or against a niche.For example, like ConvertKit is, , is a good example of some talented agencies would spec would build like 80% of ConvertKit for example, and then move on to another job. And to me that's just bananas, right? They've just abandoned all of this equity and energy that they've invested. And now they'll go and work on like a no real estate platform or something else.Not to say that the job is done when they're finished as an agency is only just beginning, but it say. There are obviously pros to that business where you don't have all your eggs in one basket. And I think that's what keeps a lot of people in that world, because if it feels less risky to, , to sort of diversify, but in the age of the internet, that diversification is oftentimes unnecessary, but also, , and just cost you a lot of opportunity in the long run, not making a decision to, to own one thing or get really great at one thing.Nathan: [00:27:26]Yeah, that makes a lot of sense because as. People will create this work that they just throw away. And they think about like, oh, I don't want to be pigeonholed. I don't want to be the agency that only works with real estate clients, or I don't want you know, put in this box, like I'm an artist, you know, or whatever I think.And what that means is that you are creating from scratch every single time. And then maybe eventually it'll loop around. So you have a similar, you know, you have that second real estate client or, you know, something like that. And you're like, oh, I get to borrow some learnings. And really when we choose this niche and focus in, then you're, you're borrowing those learnings every single time.And it really, I mean, that's where things start to compound. ,Jack: [00:28:10]Yeah.Nathan: [00:28:11]Without that, you don't have anything compounding.Jack: [00:28:14]Yeah. And it's hard. Like, I think creative people, you said it, it's like, I don't want to pigeon hole myself. I don't want to, I don't wanna be working on the same thing every day. And I used to, I used to, they used to be one of my lines I would use in interviews. It's like, why do I like, working at agencies?Cause you have a different challenge, a different problem, a different industry every day. But at a certain point it's like, I'm not really like hyper competent at anything across all this stuff. And that's, you know, that was getting frustrating at a certain point. And then I. There's one realization I had someone told me this years ago was like identifying the feeling that you enjoy versus the, , versus like the tangible application of your skills.So it's a slight shift in, , slight shift in perspective in that, , visualized value is just this vehicle for me to become a better designer and, and help me, , help me better translate difficult concepts into visuals and all of the constraints that I've placed on. It actually helped me get to that feeling faster.And that's a hard thing to identify, but once you get to that, like then you start to take advantage of the compounding stuff. Cause you can solve a lot of different problems if you, you know, build and convert it. For example, like. No two days are the same. I imagine because you have this compounding, asset to work on, so you can go in and tweak something.And then that thing delivers a benefit months, years into the future. You don't need to go back and visit until it breaks or until there's a better way to do it. , and it's easy to confuse. It's easy to confuse working on one thing with not having new problems to solve. I think the opposite is actually true because you're solving problems in code and making things that fix the problem that you can move on from.You're constantly getting exposure to, , new types of problems and new ways to solve them. That's really the, yeah. The what focus affords you in the long run is, and, and obviously the build once sell twice mentality and focus is, always exposing you to new problems. And, letting you build equity, as opposed to just trading your time constantly to work on different problems.Nathan: [00:30:49]Yeah, yeah, absolutely. I want to dive into your business a little bit. You're very transparent with numbers. , and I want to like, kind of understand the flywheel of, you know, Jack Butcher. Maybe share some numbers initially and, , you know, on, , social following and, and email list and then getting into revenue.And then I'd love to hear kind of that arc of how, how each thing feeds into the next. Jack: [00:31:16]So social is at, I would say around visualized value specifically is about 450,000 followers, Instagram and Twitter. My personal Twitter is about a hundred and twenty-five thousand and email is actually one of, , Smallest audiences, probably about 20,000 email subscribers. , and this is a real focus of this year is, is dialing in email.I could go into it, but I've got Twitter accounts banned a few months ago, but, , the flywheel, like the, on the product side, we have, , education products, how to visualize value and build one, sell twice, , some smaller products. We have a planner, , some art, some merge, and don't spend any money on advertising.I would say 80 to 90% of sales come through organic social. So the, a really simple system like that, the art gets posted to Instagram and Twitter. And the bio link in both of those is the store people. You know, if they discover it for the first time they click on the store. Or scroll through Twitter, , wrote, , worked with a lot of people.Who've been through the courses to write case studies and those do a great job of educating people who come in organically on, you know, the types of people that have leveraged the content in the courses to build things so that those case studies on the store get a good amount of traffic. And that feeds into products and then run occasional organic promotions, which are responsible for decent spikes in revenue.So that will be milestones. Like, you know, , the account has reached X Dunbar, followers or holidays. , there's, there's definitely an organic, , there's an organic flywheel where the floor increases slowly with time, but the real big spikes in revenue still do because we're not doing paid advertising do rely on these times.Promotions and incentives and getting people to act in a very noisy, crazy world. , and, and paid advertising is something that so many of my friends have, , tried to encourage me to do, but there's just some resistance there for whatever reason, , because when we haven't needed it so far, and two, it's just such a interrupting thing that it feels like it might not be consistent with the way, , the brand is working now, but it's all about execution.So not writing anything off. , but email is a big focus for this year and SEO, , like just, , the things that don't rely on a stroke of creativity happening on a daily basis. I definitely want to keep that, that as a part of the business, but building up the floor as well. So where, , recent convert kit, , Customers on building out a bunch of different experiments on that.So excited to get that role in this year.Nathan: [00:34:34]That'd be fun to dig in on one thing just as I was going through, , or like revisiting more of your Twitter feed that stood out to me and it goes back to the constraints. It's interesting. Right? You talked about the constraint and the visual style means that no matter what I do, someone will recognize this, you like, oh, this is visualize value.This is Jack, you know? And just because we have like the slightly pixelated, you know, like that exact font that look on a black background, And so when I come across it, you know, and I come across all your stuff cause I follow you, you know? Right. But you see it in a thread and you click into it. Cause you know, it's going to distill some great concept down, but use the same style for like your Memorial day sale, which is, you know, really all you're saying in this graphic is like, Hey, there's a bigger discount on Friday.The discount decreases over time, but I'm trained. And everyone else is of like, oh, this is one I know exactly who's running the sale. You And, and to I'm expecting that there's value in the graphic that I click on. And in this case there is, it's just that you have to like, it's another step away. And so it's fascinating.I believe that your ad for the target market works significantly better because of the constraints that you put on it. , because I'm trained to opt into that is that side of it intentional as well.Jack: [00:35:59]Yeah, I think one of the fortunate things about it is the transparency in the tactics used to grow the business.Like demonstrate the value proposition of the product itself, if that makes sense. So there is this dub, this layer of the more effective mock organicmarketing techniques that I can test and prove the, the better the content in the products becomes.So you have this, , which would not be the same if you're selling like physical merchandise, for example, right. You can run really clever ads, but those ad mechanics, aren't part of the product that someone is buying. So you gotta have this double layer of proof where I'm trying to, , test and document things that work for growing internet businesses.And in that practice, , you kind of get proof for the fact that these things are working by making your purchase. It's kind of a. , Metta idea, but it's been a, that's been a really helpful part of the story is just being totally transparent about it and, yeah, like willing to fail in public. So you don't have to on some of this stuff too.Nathan: [00:37:24]Right. There's an interesting point about audience selection that is in there. And I think I first realized this when maybe paying attention to, , DHH and Jason from base camp. , it was sort of the thing of like, wait, they have a product and the more they talk about how they build the product. The more, it drives sales for that.And on one hand, you're like, oh, that works for everyone. But if you break it down, like it actually doesn't work for everyone. Right. If I run a pool cleaning business where you know, that is my agency, that is my service. And I'm out here talking about, here's how I built that business. Those are two very different audiences.You know, that the other audience is people who want to start pool cleaning businesses, or maybe those who want to clean their own pool. I guess you can have that, but then you need to go off in the info product world, need to do all this other thing. And so it's, it's very different. And the thing that I love about my business and you have the same advantage is I can talk about how I run the business and the people who care about that are also the people who would buy products and be customers of the business.And so if you want to like build for longevity and you enjoy building in public, then it's one of those things to make sure that there's significant overlap between those two groups. Because I think we assume that most businesses have that. And the reality is. I think only like 10 or 20% of businesses actually have that audience product. Jack: [00:38:53]Yeah, yeah, spot on. And it would end up in you building two different products, right? You have the productization of the service as a secondary business. I read this great tweet yesterday. So the dog that has two owners dies of starvation. So the idea that that's like basically building two businesses, it might not feel like it, but it is.And I think it's very easy to get distracted by things like that, to where it feels like, oh, it's just another revenue stream. Like none of it's a totally different focus and a completely different empathy you have to have for very different type of person. Right.Nathan: [00:39:32]Well, so diving in on this, for an example that came to mind would be Nick Huber, who has put her handle his sweaty up his business. Like his real core business is buying, , self storage facilities and, you know, building those out, getting the recurring revenue from it and all that he has just happened to, as you said earlier, become a citizen of the internet and like go all in on that world, build a following of over a hundred thousand on Twitter.The more he talks about his business of how he built it. Not no one cares, no one who's like buying self storage is like, oh, let me make sure that I get a NICU or like a storage box. Jack: [00:40:16]Right? Right. Nathan: [00:40:18]So he doesn't have any overlap there. And on one hand, , you know, he's able to drive new revenue streams. He's able to meet lots of people.You know, he came out with a course and. I think he shared that publicly, that it made, you know, hundreds of thousands of dollars. , and that's incredible. That's two separate businesses. The interesting case is that it almost never hurts you to build that audience and to share because he has this sort of overlap of another element to the self-storage business is that he needs investors.He needs coming in and saying, , you know, like being the limited partners and putting up millions of dollars for that. And so he has two different customers already, and, and Twitter is very helpful for getting that second customer, not the buyer of the self storage facility or the renter, but the limited partner who's going to put in money.And so you get this whole range of things. And so I guess I say all that to explain that it's not one or the other, it's not binary, it's, there's a whole fluid aspect to it.Jack: [00:41:25]I think that's a great example where you have a, you have overlapping utility, like your ability to explain your depth of expertise. As an operator does perform a core function in your brick and mortar business too. Right? If he never sold a course, he's still probably attracted multiple seven figures of capital into his investments by.Demonstrating that he knows what he's doing or understands the mechanics of the industry. And then, because he found success doing that. It's like, well, there's also people who want to learn from me too. , I think there's an interesting, I think there's an interesting insight in that that is, that is maybe only uncovered in hindsight, but these things that have some ulterior motivation tend to be like the examples of people that I know were doing something either for themselves or to perform a different function.It wasn't purely a, like, I want to, people want to use the NICU. For example, you didn't stop that because you wanted to sell a course on how to build self storage facilities. It was likely the investor motivation that got him started. So this business is running. Need to like demonstrate my expertise online.My original publishing visualized value graphics was just to find service client service, business clients. So is it just a lead magnet? And it got big enough that it brought in more service opportunity that I could handle. So that presents a product opportunity to scale the, , first scale, the design element of the business by teaching people design as opposed to selling hours of your time to work on design.So that's like a small nuance. I think that goes back to what we're talking at the beginning of the conversation where the word selfish is, you know, you can interpret it however you like, but if there is no like drive to produce this thing for some selfish motivation more often than not, like just sort of get lost in the.In the, in the weeds a little bit, or you're, you know, you're just pursuing a metric that doesn't have a, , a direct relationship to the success of a business. You already own, like, I could publish a hundred visualized value graphics. And if I got one message from somebody that said, can I hire you for consulting?That would have been a success as opposed to not having a consulting business publishing a hundred pieces of content growing an audience of a thousand people. And then what? So I think the service business, like a grind, and in the case of the Huber example, you've built a different type of business. And then the internet is, , you know, just adds additional leverage or opportunities to that business.And then 3, 6, 9 months down the road, you look at what you've built and you're like, ah, okay, light bulb goes off. Here's another opportunity to serve the people that are already subscribed to your stuff.Nathan: [00:44:40]Yeah, well, yeah. And it gives you that. Like success is going to take so long to actually achieve, you know, , you're going to have to have the hundredth graphic or more before people start like, oh, oh, I see this was all the same person I saw pop up, you know, like I get it now. And if you don't have that, the value coming back to you in some way, then you're going to give up that like, you know, graphic 14 or something like like, oh, I did it for the altruistic, like just to create art, you know? And, and, and that will die out. You actually need things, you know, you need value coming back either into your pocket or to your ego or something else.Jack: [00:45:23]Some feedback loop has to exist for sure. Nathan: [00:45:26]So one of those feedback loops like this is ultimately a business show. , so one of those feedback loops is money. And so I'm curious, you know, courses are the primary thing. Are you up for sharing some of the numbers behind, you know, like what each of the courses earn. Each year at a high level,Jack: [00:45:44]Yeah, we did a 1.1 million last year. , and I say we, me and my wife, , there's nobody else involved. , the breakdown of that, I think it's about 60, 40 build one sell twice and how to visualize value. , this year it's interesting in the last year was kind of a crazy time for online education and there's so much concentrated attention and this really huge shift in remote work.So this year, we're still doing, we're still hitting good numbers organically. I'm running far less. , intensity of promotion and the products of, you know, they've been, they've been in the X-date guys for a little while now, so just have to be more creative about, , building up that floor and bringing new people into the audience.So we'll be on track to surpass what we did last year so far, but there's definitely, , there's definitely a requirement to innovate on the marketing and the content side and, , you know, how to continue to build the audience and deliver value and also how to motivate yourself. Right. I feel like I've covered these topics in such depth and detail at this point, which may not be true to everybody reading.So you can definitely repeat the, we can repeat the playbook and use the things that are working, but there's also this element of keeping yourself entertained and interested. And, , when you. I think you can feel the energy of somebody promoting something, , genuinely based on like how they talk about it and like, , going through those feedback loops in real time as the product launch, as a product launches definitely creates a different type of energy than sustaining it for years and years and years.So, where, yeah, it will be on track to, and I like to say double revenue this year. We'll see. Nathan: [00:47:50]The point that you're making about the energy and it being something new, right. As we create things, we're looking for something new, it can often get us into trouble because you could have something that's working and you're like, oh, that's amazing. That's working now. Let's do something new. And like this stops working for some reason.And you're digging in. You're like, why is that not working anymore? And I'm like, oh, cause I have worked on it in three months. You know, I haven't put effort into it, but at the same time, it totally comes through when we're following a personality driven business. If that person's heart isn't in it. Like, you know, we followed them along when they were super passionate about it.They were building in public, they were sharing like, oh, here's how course is coming together. Here's everything. There's that excitement there. That's an interesting challenge of like, what does it look like in year two or year five, , where it's like, I still care about this, but I'm just not passionate about it anymore.Do you have, , either examples of people that you look to who have systematized that and solve that problem or your own things that you're thinking about?Jack: [00:48:54]Yeah, David Perell is a good friend of mine and Write of Passage, is a great product. And I think it is probably, it probably does have something to do with the level of specificity. and , And , what's the word I'm looking for? Not the timeliness, but the like writing. So of the two visualized value products.Let me backtrack a little while the build one sell twice was really popular last year, but I think out of visualize value is going to be the longer term, , the longer term, , asset or that asset is going to have the most value over the longer term, because as behavior starts to change and people stopped, like this starts to become more natural, right?And it, that business is just becoming obvious at a certain point, we still have a way to go, but, , last year culture shifted so aggressively that it feels almost try at a certain point to keep explaining these, these concepts that you know, everybody, at least in the circles that I occupied on Twitter was talking about this nonstop for 12 months.And as a world. So it comes back to life a little bit. It's, , you know, people have other things to do and different things to talk about and like interests that they weren't able to, weren't able to pursue for a year, maybe. , so yeah, I think something that is more closely aligned with, , the craft, maybe that design for me is, is that, so I'm never going to stop producing on the visual side.And that pursuit I think is, , is eventually going to overtake that moment in time where we were talking about internet leverage, if that makes sense like that, that's all still part of the conversation, but the visualized value brand is more about design than it is about like building replicable internet products.That was one of those, like. It was actually an audience inspired idea to build, build one, sell twice based on out of visualized value, being a product. So my transition from service provider to leveraged information, product architect was something that other people wanted to understand that weren't designers.So doctors, lawyers, , video editors, whoever, how do you take this thing that you're doing spending a ton of time on and earning zero equity in and build products? , I think it's going to be valuable for a long time, but it does. , like I personally have more, , more energy for design over the long run than that.If that makes sense. Like once you've explained that a thousand times that that content exists go and find it. Whereas design is this thing where you could spend 500 years. You know, perfecting it and iterating on it and you'll, , you'll see like tangible, , results show up in the craft as, as you go. Nathan: [00:52:09]I think for me, like I always, I guess as my role has changed, you know, going from an individual like designer, doing design work at an agency for a startup freelancing, you know, and then working through to selling products and all of that. And then up to, you know, like leading a 65 person company, the now the skill that matters most is the ability to succinctly communicate.Complex concepts and do that repeatedly. And so that makes sense to me that you know how to visualize value as a product is one of those things that can apply even further, whereas builds won't sell twice as amazing as it is, is like a deep dive on a single concept versus how to take it across everything.Jack: [00:52:59]Yeah. And I th I think for a different person that like, maybe the opposite would be true, but based on my personal like skills and, , interests, that's where your instinct has to kind of kick in and be like, okay, what are we optimizing for over the long-term here? And, I think it's that. And, and what is our actual moat?You know, what, what are we, what do we do better than anyone? Or what can we do better than anyone I've given enough time and energy? And I think design is, is more that answer than, , all of the different ways you can spin an education product around building online businesses. Cause that, that, again goes back to our earlier point in the conversation, which is like a lot of that noise has just reached deafening pitch at this point.And, competing in that world is just not something I'm, I'm very interested in quite honestly.Nathan: [00:53:59]How do you think about new courses versus continuing to grow? like the, the two that you have, you know, or like, I sometimes explain this as like strip mall versus skyscraper. You get, , more retail space, right. In each case we have, we have more retail space that we can rent out, you know, any of that, but like, are you building a whole bunch of things and doing urban sprawl or are we taking one thing and like scaling it 50 stories tall. Jack: [00:54:29]Yeah. So I, yeah, maybe, maybe, I'll, maybe some more quote me on this incorrectly in years to come by. I feel like I've put almost everything I know in those two products, I could took 10 years of work to get the experience that went into those products. So it feels like you, you can con you know, what I learned in the last six months can go into those and iterate on thoseBut is there going to be some highly specific thing that I stumble across that I think is worthy of designing a new curriculum around? Probably not. And that's another reason why the that's another reason why the marketers doing marketing feedback loop is like ends up in you sort of producing these products that dilute each other in some cases.So if you have like 50 skews as an education business, that to me is like that kind of dilutes my objective, which is help people com become better communicators do build once or twice and how to visualize value need to exist separately. Yes, I think so. , but is there like nothing pops in my mind right now or I think, oh, I could like design another curriculum.Nathan: [00:55:50]Right. Jack: [00:55:51]This huge set of experiences that I have, that I haven't already covered that, that right now that doesn't exist.Nathan: [00:55:56]Yeah, that makes sense. And so not forcing it because I think a lot of people would look to maybe the interest waning in a, in a project or like that, that initial motivation, or they would say something like, oh, I want to double revenue next year. So let me double the skew count. and that, that results in a whole host of problems.Jack: [00:56:16]Yeah. And it's a, it's a much, like exactly. It's like the short term solution to a long-term problem and diluting the work you've done to the point where someone visits your website. It's like, well, which one of these? It's like, it's very simple right now. I mean, it's like, do you want to learn design or you want to learn like how to build a leveraged it net business?Or do you want to learn both? That was your options versus like the. And, and the curriculums of both of those things are way more principal driven than they are tactical. So that's another thing that isn't, there's no need to go back and update them every time a product ships, a, you know, , a new feature, because it's not talking about like, here's how to build a website or here's how to like, run this line of code it's is how you should think about this problem.Or here's like a, you know, a mental reframe on an offline business versus an online business that this insight may not come to fruition in the next five hours for you. But it's going to rewire the way you think about this to the point where, you know, you will have chosen different opportunities in 10 years time.So that's also a, a different way to operate or a different way to think about these things. And when you're competing against like get 9000% ROI today, Then, , you know, I feel like the last three months on the internet has been a very strange time for education products in particular, because it's like, oh, well, I actually have to like put the work in and the time.And you know, there's not necessarily going to be an infinite ROI on this thing on day one. That's, , you're competing against a lot of craziness right now.Nathan: [00:58:06]Yeah. Yeah. That makes sense. , I'm curious who you look to for inspiration on two sides. One would be, you know, on the creative side, if anyone comes to mind and then the other would be like on the business side, if you think about the business of visualize value in 2, 3, 5 years, like, who or which businesses is something that is like inspiring and saying, okay, if I can create my version of that.Jack: [00:58:32]There are definitely. Most of the businesses that inspire me, like nobody's ever heard of. So like the, actually went to coffee this morning with a guy who runs a, a plugin for, Poshmark. It's like a, this, this, this tool that, , helps Poshmark buyers make more money, essentially. It has all these different features and it runs purely on Google ads, SEO, and he's never had a customer support phone call in his life at rice, like writes emails back and forth, but has a, like spends eight hours a day with his family has built this product where he just goes in and, you know, thousands in every couple features a week.And, yeah, it just has a ton of time to himself. The, I get, I get in the trap sometimes and be like, oh, what if you built a massive, like massive media business or a massive, , software company? Maybe that maybe there's time for that. We just had a baby three months ago. So, , right now it's like time optimization over everything and, , yeah, there's certainly people I admire on the think in front vowel was massively instrumental in, , like shifting me in a direction of technology.Brian Norgard, great guy product. David, oh, I mentioned Anthony Pompliano like, there's just like killer content produces like that. Guy's an absolute machine and , yeah, that's, that's so many, that's so many, , so many brilliant people. I think the amazing thing about the time we live in now is, you can just build such a unique business.And, I've always found that I try to emulate someone else's model. That's got me in trouble. So I've S I've seen like somebody, somebody, you know, being successful with some specific mechanic, like I can emulate that. And then it's like, no, wait a minute. There's a reason I didn't arrive at that because it doesn't fit with like, well, I'm interested in, what I'm good at.So that like introspection of figuring out like, , what gives you energy and what you can sustain is far more, , at least for me has been far more, , instrumental than saying I can, I can emulate that tactic and see how it works. , yeah, the, the idea that visualize value graphics, a sort of disk, like a.When inspiration strikes, you can make one and post it. And it leads to business results as opposed to having a structure, like a cohort based thing and show up five nights a week to teach something. For example, because there is plenty of monetization opportunities that exist that just don't fit the way I, , I like working.Nathan: [01:01:42]Yeah. Yeah, that makes a lot of sense. , I was going to ask, is there an example that comes to mind of where you borrowed someone else's or went to borrow someone else's strategy or mechanic and realized later this doesn't fit at all? Jack: [01:01:57]Yeah. So the cohort-based thing is, is the perfect example. So I'm an investor in Maven, do you know Maven? And I started working with the founding team there. It's like the initial thing was like, I'm going to do a 12 week cohort-based course. And they have an incredibly talented team that work on the curriculum and help you structure everything.It's like, how do you engage the audience and how do you do this? And how do you, and as I was going through that process, I'm just like, this is not me. Like, I'm not like some people are great at running like 15 consecutive sessions or two, twice a week for 12 weeks. I couldn't do it. And I realized like three weeks into like building these things that it just wasn't consistent with what I'm about.And then recently I just started talking to those guys again about running a course, like, oh, I'll do a three day intensive bootcamp where I can get X, Y, and Z across that some pre-recorded materials and like I can deliver well, I know I'm good at, in, within those constraints, as opposed to adapting to this, to this format that was prescribed out of the gate.Yeah, I'm sure you could make it work, but it's like, if it feels like it's. No 10 X the amount of energy required to do something that other people do really, really naturally. That to me just feels like a, a waste of time if you have other options available, at least.Nathan: [01:03:24]Yeah. Yeah, that's good. And you see these trends, you know, of like cohort-based courses or anything else come and, and then settled into like the natural, like audiences or communities that they're a really good fit for. as they're just being careful just because like, it's sort of like, you know, there's sort of this wave of like Groupon and living social and all of that in the or you'd end up with, like fab.com.And I'm trying to remember like other ones of that time period where, or like when everyone was launching a mattress company, as an either…Jack: [01:04:02]Example. Yeah. Nathan: [01:04:03]And there's like a huge need for mattress companies. Right. And it provides a real like, and we had this stair step in innovation. We can, we can ship them directly to people's houses, all of this, but that doesn't mean that everyone needs to start a mattress company. You know, like only the people. Jack: [01:04:18]For everyone. Yeah.Nathan: [01:04:20]The people who deeply care about that And that is a good fit for them.Jack: [01:04:23]Right.Nathan: [01:04:24]Go that direction. Jack: [01:04:25]Yeah. I think some people, like there are a few people I've met that just like ruthless execute is, and that goes back to the like, figuring out what your, like, it might not be the product that you're passionate about, but it might be like building a like system of like distribution or logistics and matches has happened to be a great fit for that.It's like, it really is a really was tough for me to like figure out what, what feedback loop I could do every day without getting frustrated. And it ultimately comes down to like that very specific type of design work. And then. The business model has to fit that as opposed to the other way around, if you want to stay lean and small and all of these, all of these, you know, internet, citizen, buzzwords that we throw around these days,Nathan: [01:05:20]Yes, we have lots of them. Well, if people want to follow more of your, you know, your buzzwords and now I'm just kidding. , but everything that you do online, where's the best place to follow you.Jack: [01:05:33]Twitter is the best. So, @jackbutcher and @visualizevalue, you'll be able to find everything else from those feeds. Nathan: [01:05:41]Good. Well, thanks for taking the time to talk to me and, it's fun. I love following your stuff and I'm excited to see what the next year and many years beyond that hold for you.Jack: [01:05:51]Likewise, mate. Yeah. Thank you for having me on.

In this episode of Infinite Loops we spoke with Jack Butcher, creator of Visualize Value — "The operating system for value creators". We talk about: Journey from employment, to consulting, to entrepreneurship.  Productizing yourself Building a brand Overcoming fear and imposter syndrome Process vs. Goals And a LOT more! Follow Jack on Twitter at https://twitter.com/jackbutcher and get Visualize Value products from https://shop.visualizevalue.com/

Today we spoke with Jack Butcher - Visualize Value founder/ operator, creative - and educator of how to build value on the internet. Brought to you by Hauora - a whole-person performance wellbeing growth partner. Visit www.HauoraLife.com Jack Butcher is a graphic designer, an entrepreneur, and the founder of Visualize Value. He has a huge presence on social media platforms and has several successful businesses online...with courses such as 'How to Visualize Value', 'Build Once, Sell Twice', and 'Permissionless Apprentice'. He has provided the visual assets for 'The Almanack of Naval Ravikant'. Prior to clarifying and depicting value propositions, Jack worked in corporate advertising; we unpack what sparked the transition. We speak about his new journey as a father, his creative processes, and when he knows a piece is ready to publish. Jack shares his favourite concepts - and what it's felt like becoming successful quickly. For those of you looking for what to do, and how to do it better...this one's for you. Thanks for adding value Jack!

Jack Butcher is a designer, entrepreneur and the founder of Visualize Value. Jack has gone from being a normal agency designer to becoming the one-man-army behind Visualize Value - a business that generates over $100,000 a month at a 99% profit margin. Expect to learn how to avoid getting distracted by shiny object syndrome, how Jack prioritises creativity in a hectic business environment, what becoming a father teaches you about algorithms, how to sustain exponential growth and much more... Sponsors: Get 10% discount on your first month from BetterHelp at https://betterhelp.com/modernwisdom (discount automatically applied) Get over 37% discount on all products site-wide from MyProtein at http://bit.ly/modernwisdom (use code: MODERNWISDOM) Extra Stuff: Follow Jack on Twitter - https://twitter.com/jackbutcher Check out Visualize Value - https://twitter.com/visualizevalue  https://www.notboring.co/p/the-great-online-game    https://p.mirror.xyz/1EpvJwUpx_KlRcHOKLNqADEkwHL_Z1ZYKobF2uLwgBg    https://otherinter.net/web3/headless-brands/  Get my free Ultimate Life Hacks List to 10x your daily productivity → https://chriswillx.com/lifehacks/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: modernwisdompodcast@gmail.com

Justin Higgins was able to start working remotely two years ago when he moved to Los Angeles, California, by negotiating with his employer at the time to cover his coworking space fees. He's often running personal growth experiments, and in the past year decided that he wanted to improve his sales and marketing skills and has built 24-Hour Homepage, a website where visitors see one clickable image for the current second of the day. It's like a big, 24-hour GIF or art project that will live online forever that he is selling one second at a time. April and Justin actually met in a Focusmate session as he was preparing for a presentation later in the week, a pitch about his new project; and April was working on her podcast show notes. For those who are unfamiliar, Focusmate is an online accountability tool where two people are semi-randomly assigned for a video chat where they each take a moment to state a goal for their 50-minute session and then discuss whether or not they finished their task at the end of the session. This has been, by far, Justin's favorite productivity tool for the past two years, and using it helped him realize he could get a lot done at home, so he eventually stopped using the coworking space. In the past, Justin studied physics and astrophysics and then helped startups like Beats Music (later Apple), Polaroid, and Hustle strengthen their software engineering services. As such, he has a lot of interest in some of the up-and-coming apps and online tools on the market as well as connections in those spaces; and he shares about several others, in addition to Focusmate, that he's testing out or keeping an eye on. Justin can be found in the following places: Twitter: https://twitter.com/justinprojects (https://twitter.com/justinprojects) Website: https://24hourhomepage.com/ (https://24hourhomepage.com/) Email: justin@24hourhomepage.com Justin's weekly update and thoughts about the 24 Hour Homepage project: https://higgins.medium.com/ (https://higgins.medium.com) Justin's live presentation will be streamed at https://js.la/ (https://js.la/) on Thursday, May 27, 2021, at 8pm Pacific. Some of the other apps, sites, and tools that were mentioned during this episode: https://rambly.app/ (https://rambly.app/) https://summon.app/ (https://summon.app/) (coming soon) Lunch Club: https://lunchclub.com/ (https://lunchclub.com/) Getting Things Done Method by David Allen: https://gettingthingsdone.com/ (https://gettingthingsdone.com/) Visualize Value: https://twitter.com/visualizevalue (https://twitter.com/visualizevalue) Apps that Justin use: Selfless: https://play.google.com/store/apps/details?id=com.selfless&hl=en&gl=US (https://play.google.com/store/apps/details?id=com.selfless&hl=en&gl=US) Google Meet: https://play.google.com/store/apps/details?id=com.google.android.apps.meetings&hl=en&gl=US (https://play.google.com/store/apps/details?id=com.google.android.apps.meetings&hl=en&gl=US) ***** Can't watch the video right now? Check out the full transcript on our podcast website at: https://www.yesiworkfromhome.com/podcast/episodes/39 Our podcast is now live on Apple Podcast, Spotify, Stitcher, Amazon, Google, and anywhere else you prefer to listen to your podcasts. We appreciate any of our listeners who listen, download, subscribe, or leave a positive rating or review. Thank you! **** If you'd like to be a guest on the Yes, I Work From Home Podcast, please go to https://www.yesiworkfromhome.com/podcast/guest and click on the first big green "guest interview" button to let us know more about you and your work-from-home life. We are on the lookout for people with interesting stories about how they're making their WFH life work, whether you're working for yourself or someone else. You can also recommend someone else who you think would be a great fit for this podcast using the second green...

Episode 2 of the "Not Investment Advice" podcast with Jack Butcher, Bilal Zaidi & Trung Phan discussing the latest in business, technology and memes.Watch + Subscribe on YouTube:https://youtu.be/5j3g_Qj5sGgLet us know what you think on Twitter:@bzaidi@trungtphan@jackbutcherTimestamps:00:00 - Intros + Ground Rules00:59 - Behind Jack's Twitter Account Take Down04:55 - Naval's Tweetstorm + Rented Platforms07:44 - No Warning + Escalation08:33 - Attention + Leverage09:44 - Engineer Had Job At Google + FB At The Same Time10:49 - What Was Going Through Jack's Head14:50 - Decentralized Social17:56 - Conspiracy- Who Was Behind It?24:01 - What Next + Alternatives30:10 - Group Chats In The Middle East32:19 - Jack's Antifragility Plan35:04 - Apple Podcast Subscriptions + Spotify39:20 - Multi Skew Creators39:57 - Update On Word's Worst ETF42:58 - Trung's Kan Opnr49:52 - Early Internet53:17 - Fav Jackass Moments See acast.com/privacy for privacy and opt-out information.

Jack Butcher is the founder of Visualize Value a communications channel that creates unique pieces of art, and offers insight into becoming a successful creator on the internet.  Jack spoke with Vance Crowe about his sale of an NFT for more than $60,000 the challenges of being a new father, what he has learned running a massive community and the challenge of having your creative skillset compete with everyone else in the "anywhere world."Vance and Jack discuss Renee Girard's concept of Mimetic desire, Eric Hoel's Super sensorium.and David Goodhart's concept of Somewhere vs. Anywhere people.Chapters —3:26 Start5:49 Innovation is happening faster7:52 What is an NFT?19:26 What it's like as a new parent23:26 Communicating with a child24:58 Mimetic desire26:44 How emotions develop in babies28:16 Jack Butcher's Daily Manifest29:41 Building a Lasting Community33:40 Graph Theory42:26 Voice of Resistance47:31 Twitter Phenoms vs Kings50:02 The future of anonymity53:07 Niche Fame1:00:07 Overfitting and the value of dreaming1:05:53 Jack Butcher's Peter Thiel ParadoxPodcast Website: https://www.vancecrowe.com/podcastApple Podcasts: https://podcasts.apple.com/us/podcast/the-vance-crowe-podcast/id1463771076Spotify: https://open.spotify.com/show/08nGGRJCjVw2frkbtNrfLw?si=WUCu-FoyRRu9U_i-1gJZfgRSS: https://feeds.transistor.fm/the-vance-crowe-podcastYouTube Full Episodes: https://www.youtube.com/channel/UCigB7W5bX_gCinJxev9WB8w/YouTube Clips: https://www.youtube.com/channel/UCJKKb66A5_4ZcsE-rKI24ygBuy a sweatshirt, T-shirt or mugs from the podcast! Check out the Articulate Ventures Merch Store: https://teespring.com/stores/thevancecrowepodcastSubscribe to the podcast for email notifications on new episodes, invites to events and other exclusive content — http://eepurl.com/gSTfk5ABOUT THE VANCE CROWE PODCAST — Vance Crowe interviews people with an expertise that you would want to know about, but might not think to ask. He prompts his guests to think about their work in novel ways, discusses how it applies to regular people and has fun sharing stories and experiences.SUPPORT THE PODCAST —Rate the Podcast |  https://ratethispodcast.com/vcpJoin the Articulate Ventures Network | https://network.articulate.ventures/ —We are a patchwork of thinkers that want to articulate ideas in a forum where they can be respectfully challenged, improved and celebrated so that we can explore complex subjects, learn from those we disagree with and achieve our personal & professional goals.Contact Vance for a Talk | https://www.vancecrowe.com/ —Vance delivers speeches that reveal important aspects of human communication.  Audiences are entertained, engaged, and leave feeling empowered to change something about the way they are communicating.  Vance tells stories about his own experiences, discusses theories in ways that make them relatable and highlights interesting people, books, and media that the audience can learn even more from. Join the #ATCF Book Club | https://articulate.ventures/category/atcf-book-club

Today we have Jack Butcher joining us, a CEO and founder of Visualize Value, where he presents important concepts of time, productivity, and value. He's a graphic wiz, as he has mastered taking complex ideas and turning them into simple illustrations. After working in the New York City corporate advertising for 10 years, Jack went on to creating his own side hustles that created purpose and value for others as well as continuing improving himself as a visual communicator. Follow Jack Butcher: @visualizevalue (Twitter and Instagram) @jckbtchr https://shop.visualizevalue.com

Jack Butcher joins The Penguin Latte Podcast! Jack Butcher (@jackbutcher) is the founder of Visualize Value (@visualizevalue). Visualize Value is part design agency part social media experiment designed to help entrepreneurs and creatives communicate their core principles and leverage their expertise through graphics, words, and videos.   Mentions It's Not How Good You Are, It's How Good You Want To Be by Paul Arden The Sovereign Individual by James Dale Davidson Please enjoy! Cheers to your good health, Paul Does The Penguin Latte Podcast remind you of fresh presents on Christmas morning? If so, please consider leaving a review on Apple Podcasts/iTunes. It takes all of 60 seconds (61 if you're feeling extra spicy). Reviews make the podcast 1% better. If 500 of you leave reviews, the podcast gets 500% better. Plus, I love reading all of your juicy comments. Thanks! This episode is brought to you (and powered) by Flow State Coffee! My buddy Greg Frontiero started a company that sells products designed to put you in that groovy sensation called Flow. His first product, Flow State Coffee, is some of the best coffee I've tasted. Plus, it doesn't make you feel like you're about to have a heart attack after drinking 6 cups of it (I've tried). Visit noowave.co and apply code PAUL at checkout for 10% off!

#018 - Brandon Zhang - Momentum & Shipping Creative Work Brandon Zhang is a student at Columbia University in New York City, works at Visualize Value, and is host of his podcast The Brandon Zhang Show. In this episode we chat about how Brandon balances his creative work, working and being a full time student. His approach to optimizing productivity, what momentum means in terms of creating and building confidence in producing content regularly, intentional learning and creating mental clarity through conversation. Brandon Zhang Links: https://www.brandonzhang.com https://twitter.com/brandonthezhang The Art of You Podcast/ ROSEDRiiVE Social Links SUBSCRIBE on YouTube HERE ↓ https://www.youtube.com/c/ROSEDRiiVE? Subscribe to The Art of You Podcast on Apple ↓ https://podcasts.apple.com/us/podcast/the-art-of-you/id1547157773 Follow The Art of You Podcast on Spotify ↓ https://open.spotify.com/show/1NkaMOjv4gm9Y9Nv7uH89t?si=5tHyuvoRRGqktJ0PQp42lg ROSEDRiiVE Music on Spotify ↓ https://open.spotify.com/artist/4NoqrtzPnShhuM0VDXStZL?si=jPy2UybdT2aUYHaB7IS0wQ ROSEDRiiVE Music on SOUNDCLOUD ↓ https://soundcloud.com/rosedriive ​ ROSEDRiiVE on TWITTER ↓ https://www.twitter.com/rosedriive ROSEDRiiVE on INSTAGRAM ↓ https://www.instagram.com/rosedriive ROSEDRiiVE Hour Mixes on Soundcloud ↓ https://soundcloud.com/riidewithrosedriive

Randy Ginsburg (@GinsburgRandy) brings on Brandon Zhang (@brandonthezhang), who built a large internet following sharing his wisdom on mental models and productivity. When he's not working towards his degree at Columbia University, he's working with Jack Butcher to help expand the Visualize Value brand and hosts The Student Mindset Podcast where he interviews amazing guests like Anthony Pompliano, James Clear, and many more. They discuss the secrets of successful online communities, permission-less apprenticeships and the true definition of mindful productivity. -- If you liked this episode and want more content from me, subscribe to my newsletter Crashing Up where I share weekly thoughts and finds for curious, entrepreneurial minds. You can also check out my website randymginsburg.com or follow me on Twitter.

Jack started https://www.visualizevalue.com/ (Visualize Value), his brand dedicated to creating content, community and courses for building independent income on the internet. I discovered him last year on Twitter around January 2020. I joined the VV community and it has continued to change my life ever since. Read more about Jack: https://www.value.app/ (https://www.value.app) https://twitter.com/jackbutcher (https://twitter.com/jackbutcher) https://twitter.com/visualizevalue (https://twitter.com/visualizevalue)

I met Charles through the Visualize Value community early in 2020 and I enjoyed his straight-talking feedback and ways of looking at the world. Since then I've spoken to him a lot—especially on Twitter—and I always enjoy our thoughtful conversations. My hope with this episode is to answer an eternal question: how do you get better as a designer? About Charles: Charles Burdett is the founder of Product Club (http://product.club/ (http://product.club)), a community that helps product teams create a design-led culture in their organisation with workshops and storytelling. Read more about Charles: https://chxrles.com/about (https://chxrles.com/about) https://product.club/ (https://product.club) https://twitter.com/durablestretch (https://twitter.com/durablestretch)

Jack Butcher was a successful but burnt out co-owner of a small design agency with his wife Celia. The more business he won, the more of a grind it was. He thought there must be a smarter way. Inspired by the famous tweet storm by Naval Ravikant, he set out to transform their service business into a suite of digital products. They're off to a great start. Their business bank balance was $58 at the start of 2020 and was over $1 million by the end of the year. In this conversation, Jack talks about his experiences over the past year or so and provides advice for others looking to turn a service business or deep expertise into products that can earn while they sleep.

TIMESTAMPS 0:00 Introduction 0:45 Jack's Background 6:00 What is Value 9:41 The Value of a Visual 15:43 How to Value your Time 21:20 Videos are clones of yourself that don't sleep 28:15 Opportunity Cost Thinking 35:45 Minimum wage jobs 40:35 How to leverage Twitter Instagram Social Media 46:35 Starting Youtube, Focusing on less platforms first 51:10 Systems to be more productive 56:55 Selling Sawdust 1:01:45 Permissionless Apprentice 1:04:30 Closing Thought https://twitter.com/visualizevalue https://twitter.com/jackbutcher https://www.visualizevalue.com/ https://www.instagram.com/JustinOdisho https://twitter.com/JustinOdisho https://justinodisho.com/ paperclip game: https://www.decisionproblem.com/paperclips/

I e-met Naeem inside the Visualize Value community early in February, and we've had lots of text-based chats since then. We've actually never talked out loud so this is finally the opportunity. Naeem has done lots of things but has primarily made a career in sales. From selling CDs at 14 to Vice President (not that kind) at 29 to now joining forces with his wife in his own start-up, he's done a lot. I'm keen to talk to him about sales, product management, marketing and working with your wife... Read more about Naeem: https://nparvez.com/ (https://nparvez.com) http://twitter.com/theotherparvez (http://twitter.com/theotherparvez)

Jack Butcher is a graphic designer, an entrepreneur, and the founder of Visualize Value. In this conversation, we spoke about Jack's childhood, creating the artwork for The Almanack of Naval Ravikant, and much more. Enjoyed this episode? You'll also like my free weekly newsletter – Tuesday Treasure.

Starting at the beginning of the COVID-19 pandemic, Brandon became intentional with his time and took three online courses: Write of Passage, Build Once Sell Twice, and How to Visualize Value.He used these courses as a launching pad for his own personal brand. Since then, he has amassed over 8000 twitter followers, 2000 newsletter subscribers, and has developed an incredible network of likeminded people.In the interview, we talk about his meteoric rise, his audience building strategies, personal user manuals, and plans for the future.Links:Follow Brandon on Twitter: https://twitter.com/brandonthezhangSubscribe to the Student Mindset Podcast: https://www.brandonzhang.com/podcastCheck out Visualize Value: https://www.visualizevalue.comHelp Us Out:If you would like to reach out to us, the best way to do so is on Twitter, Instagram, or Facebook.If you enjoyed this episode, please be sure to subscribe!Last, please take a minute to leave us a review and rating on iTunes. Thanks for listening!

Jack Butcher is the founder of Visualize Value - a digital brand, services business, product suite, community and philosophy. In fact, it's even more than all of those things. Listen in to hear this incredible story!Connect with Jack:TwitterVisualize Value TwitterVisualize Value WebsiteConnect with Igor:TwitterConnect with Science Inc.Check out our newsletter here! Thanks for listening!

Cuarta entrega de estos programas especiales de Caviar Online en verano en los que Joan y Carles nos analizan conceptos concretos de las redes sociales. Esta semana hablan del copy y la importancia que tiene prestar atención a él. Además nos recomiendan: Joan: @Tanaka_tatsuya de instagram. @Visualize Value de Twitter. Carles: @ESNetflixES El rincón de Netflix en Twitter.

Visual Twitter is exploding right now: people are setting up accounts everywhere that are mostly made up of visuals. I think it’s one of the most positive trends to happen to twitter in the 12 years I’ve been using it. I want to show you how to start your own visual account (even if you’re not a designer), why you should, and what you can learn from Visual Twitter even if you don’t fancy it. Links I mention in here My podcast episode about Visual Twitter with Jens https://twitter.com/behaviorgap (Behavior Gap on Twitter) https://twitter.com/visualizevalue (Visualize Value on Twitter) https://www.youtube.com/watch?v=yl_H-3f_zew&feature=youtu.be (My YouTube video on the design CRAP principles)

Jack Butcher is a rising star in the world of stoicism and communications consulting.  He curates the famous Twitter handle Visualize Value.  We talk about how the job market is upended, how to know if your skills are valuable and where to look for opportunities amidst the crisis.  This is the eighth interview in the ongoing series of Coronavirus perspectives. I believe that society will have the rules re-written when we come out of this global pandemic and it is important to hear how various individuals and industries are handling themselves amidst the crisis.  This series seeks to reveal many perspectives that will otherwise be ignored by both mainstream media and you might not see on your social media channels.  During the podcast we discussed:@VisualizeValue@JackButcher@JosephRing4@RingMichaelJ Also Jack and I discussed controversial points of view put forward in the following Tweets:https://twitter.com/saifedean/status/1242489837409701894https://www.ft.com/content/5ff6469a-6dd8-11ea-89df-41bea055720b?desktop=true&segmentId=d8d3e364-5197-20eb-17cf-2437841d178a

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory   In this "Lessons" episode, we explore the unique strategies Jack Butcher used to scale his online course to a million dollars in revenue within 18 months. Jack, the founder of Visualize Value, shares his insights on leveraging organic growth, creating valuable content, and building a strong brand identity.Organic Growth Strategies: Learn how Jack utilized the power of Twitter to grow his audience organically. By producing content with natural velocity that gets shared organically, Jack was able to expand his reach without spending any money on advertising. Discover the benefits of engaging with open networks and letting your content work for you.Productizing Expertise: Jack transitioned from a service-based business to creating educational products by codifying his skills into scalable courses. He explains how to turn your unique skill set into a product that others can learn from, thus scaling your knowledge and reaching a wider audience without direct involvement.Leveraging Social Proof: A single tweet from influencer David Perell significantly boosted Jack's business. Learn how endorsements and social proof from respected figures can drive interest and credibility in your brand. Understand the role of social media interactions in building a successful business.Consistency and Brand Identity: Jack emphasizes the importance of maintaining a consistent style and visual identity. By building visual equity and sticking to brand guidelines, he created a recognizable and trusted brand. Learn how consistency in your branding efforts can help establish and grow your business.➡️ Show Linkshttps://successstorypodcast.com   YouTube: https://youtu.be/q6yLfUyGFrw   Apple: https://podcasts.apple.com/us/podcast/jack-butcher-founder-of-visualize-value-how-to-build/id1484783544?i=1000530705800         Spotify: https://open.spotify.com/episode/1PyBfo96OHiXCgKk4MbvUq?si=257d501fa158431a         ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclary Our Sponsors:* Check out 1Password: 1password.com/CLARY* Check out Miro: miro.com/PODCAST* Check out Neurohacker: neurohacker.com/SUCCESSPOD* Check out Policygenius: www.policygenius.com* Check out eufy: us.eufy.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy