Podcasts about Marketing communications

Êtes-vous conscient de la profondeur des émotions qui lient une marque à ses clients ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION, Florian Grimault explore la notion fascinante de brand intimacy, une proximité perçue qui va bien au-delà de la simple fidélité transactionnelle. Alors que de nombreuses entreprises se reposent sur des promotions et des habitudes pour fidéliser leur clientèle, Grimault nous rappelle que la véritable intimité de marque se construit sur des émotions, des souvenirs et des rituels partagés, intégrant ainsi la marque dans la vie quotidienne des consommateurs.À travers des exemples emblématiques tels que Disney, Apple, Nespresso, Netflix, Lego et Porsche, il démontre comment chaque marque a développé sa propre stratégie pour établir une relation intime avec ses clients. Ces marques ne se contentent pas de communiquer ; elles créent des expériences mémorables qui renforcent l'engagement et la loyauté. En effet, il ne s'agit pas seulement de fréquence de contact, mais de la profondeur de la relation que la marque entretient avec son public.Florian insiste sur l'importance de poser la question cruciale : que manquerait-il aux clients si la marque disparaissait ? Cette interrogation est essentielle pour comprendre l'impact de la brand intimacy sur l'expérience client et sur les stratégies de communication. En analysant les tendances du marketing et en se penchant sur des concepts comme le CRM (customer relationship management) et le social listening, il offre des conseils d'experts en marketing qui peuvent transformer votre approche.Dans un monde où l'analyse des médias et le monitoring de l'impact sont devenus incontournables, cet épisode de L'Instant MARKETING COMMUNICATION vous invite à repenser votre stratégie de communication. Que vous soyez un professionnel du marketing digital, un dircom en devenir, ou simplement curieux des tendances événementielles, vous découvrirez des insights précieux sur la façon de créer une plateforme de marque solide et engageante.Ne manquez pas cette opportunité d'explorer le pouvoir de l'intimité de marque et de découvrir comment elle peut révolutionner votre approche du marketing, du sponsoring sportif à l'ambush marketing, en passant par l'analyse des performances de votre podcast. Ce podcast communication de marque est une véritable mine d'or pour tous ceux qui souhaitent s'impliquer dans la communication d'entreprise et l'évolution de la communication interne.Rejoignez-nous pour cet épisode enrichissant et laissez-vous inspirer par les récits de marques qui ont su établir une connexion authentique avec leurs clients. Laissez-vous guider par Florian Grimault dans ce voyage à travers les défis et les opportunités du marketing contemporain.suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=trueSite internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Comment l'expérience client peut-elle devenir le levier stratégique ultime pour se démarquer dans un marché hôtelier saturé ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION, Florian Grimault reçoit Laetitia Thiel, Directrice Générale Adjointe de Best Western, qui partage des insights précieux sur l'importance cruciale de l'expérience client dans le secteur hôtelier. Avec son expertise, Laetitia nous plonge au cœur des stratégies de vente et des tendances du marketing qui redéfinissent le secteur.Au fil de la conversation, Laetitia dévoile son parcours professionnel et son rôle clé chez Best Western, une coopérative qui soutient ses hôteliers indépendants tout en préservant leur identité unique. Elle explique comment Best Western s'engage à créer des expériences mémorables pour ses clients, en mettant l'accent sur l'accueil chaleureux, l'ancrage local et la durabilité. Cette approche innovante illustre parfaitement comment une stratégie de communication efficace peut transformer l'expérience client en un atout majeur pour la fidélisation.Les échanges entre Florian et Laetitia sont riches d'exemples concrets et de réflexions stratégiques, abordant des thèmes tels que le social listening et l'influence marketing. Ils analysent également l'impact des tendances événementielles sur l'expérience client, tout en soulignant l'importance de l'écoute des clients et de la co-construction des services. Ces éléments sont essentiels pour renforcer la satisfaction et l'engagement sur les réseaux sociaux.En tant qu'auditeur, vous découvrirez comment Best Western utilise des outils de CRM (customer relationship management) pour mieux comprendre et anticiper les besoins de ses clients, et comment cette approche proactive peut transformer les défis en opportunités. Laetitia met également en lumière les enjeux de la communication d'entreprise et les stratégies de communication employeur qui renforcent l'identité de marque.Ne manquez pas cet épisode inspirant de L'Instant MARKETING COMMUNICATION, où nous décryptons les tendances du marketing et les stratégies gagnantes pour faire face aux défis contemporains. Que vous soyez un professionnel du marketing, un entrepreneur ou simplement curieux de l'évolution du secteur, cet épisode vous fournira des conseils d'experts en marketing et des insights précieux pour naviguer dans le monde dynamique de l'hôtellerie.Rejoignez-nous et plongez dans l'univers fascinant de l'expérience client, car, comme le souligne Laetitia, cette dernière n'est pas un simple ajout, mais une stratégie essentielle pour se différencier dans un marché concurrentiel. Écoutez dès maintenant et laissez-vous inspirer par des stratégies qui font la différence !suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=trueSite internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Savez-vous pourquoi certaines marques captivent instantanément l'attention des consommateurs, tandis que d'autres peinent à se faire remarquer malgré une forte notoriété ? Dans cet épisode de L'Instant MARKETING COMMUNICATION, Florian Grimault nous plonge au cœur de la notion de la préférence de marque. Bien que la visibilité et la notoriété soient des éléments essentiels, elles ne garantissent en rien le choix d'un consommateur. La véritable bataille se déroule au moment où le client doit choisir entre plusieurs options connues. Pourquoi une marque est-elle préférée à une autre ? C'est ce que nous allons explorer ensemble.Florian Grimault nous rappelle que la préférence de marque est souvent un avantage subtil, mais déterminant, qui influence directement la décision d'achat. Dans un monde où les stratégies de vente et l'analyse des médias sont omniprésentes, comprendre les mécanismes derrière cette préférence devient essentiel pour toute entreprise souhaitant se démarquer. Ce podcast communication de marque vous offre des clés pour naviguer dans cet univers complexe.Au fil de l'épisode, nous aborderons les différentes dimensions qui construisent cette préférence, telles que la confiance, l'expérience client, et la capacité d'une marque à se démarquer dans un marché saturé. Florian illustre ses propos avec des exemples concrets, notamment dans l'automobile et les cosmétiques, démontrant que la visibilité doit servir à amplifier une préférence déjà établie, plutôt qu'à remplacer une stratégie de communication solide.Nous explorerons également les tendances du marketing actuelles et comment les marques peuvent utiliser des outils comme le social listening et l'influence marketing pour renforcer leur position sur le marché. Les conseils d'experts en marketing que vous entendrez dans cet épisode vous permettront de mieux comprendre comment construire une plateforme de marque efficace et durable.Ne manquez pas cette occasion d'enrichir vos connaissances en marketing digital et de découvrir des stratégies innovantes pour améliorer l'engagement sur les réseaux sociaux. Que vous soyez un professionnel du marketing, un entrepreneur, dirigeant,, ou simplement curieux des actualités marketing, cet épisode vous fournira des insights précieux pour naviguer dans l'univers compétitif d'aujourd'hui.Rejoignez-nous pour cet épisode captivant de L'Instant MARKETING COMMUNICATION et découvrez comment la préférence de marque peut transformer votre approche marketing et propulser votre entreprise vers de nouveaux sommets.Suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=trueSite internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Êtes-vous vraiment influent dans votre domaine ou simplement visible ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION de Florian GRIMAULT, nous plongeons au cœur de la notion d'influence d'expertise. Florian commence par disséquer la différence cruciale entre visibilité et influence, soulignant que le simple nombre de vues ou d'abonnés ne suffit pas à établir une véritable autorité sur le marché. Cette distinction est essentielle pour quiconque souhaite comprendre les stratégies de vente efficaces dans le paysage actuel du marketing digital.Florian nous rappelle que l'influence d'expertise repose sur la crédibilité et la reconnaissance en tant que référence dans un domaine spécifique. Il est impératif de produire un contenu de qualité, capable d'attirer l'attention des bonnes personnes, plutôt que de se laisser piéger par les chiffres de visibilité. En s'appuyant sur des études pertinentes, il démontre que les décideurs B2B privilégient les contenus de thought leadership pour évaluer les compétences d'une entreprise, mettant ainsi en lumière l'importance d'une stratégie de communication bien élaborée.Dans un monde où l'influence marketing est devenue un enjeu central, cet épisode vous offre des conseils d'experts en marketing pour construire votre propre influence d'expertise. Comment pouvez-vous vous démarquer dans un environnement saturé ? Quelles sont les tendances du marketing à suivre pour optimiser votre présence sur les réseaux sociaux ? Florian aborde également des sujets tels que le social listening, le monitoring de l'impact et l'importance d'une plateforme de marque solide.En conclusion, cet épisode est un véritable appel à l'action pour que vous réfléchissiez à votre propre positionnement et à la manière dont vous pouvez bâtir votre influence d'expertise. Que vous soyez un professionnel du marketing, un entrepreneur ou un passionné désireux d'apprendre, cet épisode de L'Instant MARKETING COMMUNICATION est une ressource incontournable. Ne manquez pas cette occasion d'élever votre jeu et de transformer votre approche du marketing et de la communication d'entreprise.Rejoignez-nous pour découvrir comment naviguer dans les défis actuels du marketing et comment tirer parti des tendances événementielles et des analyses des médias pour maximiser votre impact. Écoutez dès maintenant et commencez à transformer votre visibilité en influence d'expertise !suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=trueSite internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Et si vos collaborateurs devenaient les meilleurs ambassadeurs de votre marque ? Dans cet épisode de "L'Instant MARKETING COMMUNICATION", Florian Grimault explore le concept novateur de l'Employee Generated Content (EGC). Ce contenu, bien plus qu'un simple post sur LinkedIn, est une véritable révolution dans le monde du marketing et de la communication. En effet, l'EGC représente une opportunité incroyable pour les entreprises de gagner en crédibilité et en authenticité, tout en renforçant la confiance au sein de leur équipe. Florian nous entraîne dans une analyse approfondie des médias et des tendances du marketing, soulignant comment l'EGC peut transformer les employés en véritables médias. En permettant aux collaborateurs de s'exprimer avec leur propre voix et expertise, les entreprises adoptent une approche participative qui favorise l'engagement sur les réseaux sociaux. Mais attention, cette stratégie exige un lâcher-prise : accepter de perdre un certain contrôle sur la communication pour mieux récolter les bénéfices d'une communication authentique. Au fil de cet épisode, découvrez comment l'EGC influence la communication employeur et pourquoi les marques de demain seront celles qui sauront orchestrer une multitude de voix tout en maintenant une direction claire. Florian aborde également l'importance du social listening et de l'analyse des performances podcast pour ajuster sa stratégie de communication et maximiser l'impact de chaque publication. En tant qu'expert en marketing, Florian partage des conseils d'experts en marketing qui vous aideront à intégrer efficacement l'EGC dans votre plan de communication. Que vous soyez une agence de communication, une entreprise en pleine croissance ou un professionnel du marketing digital, cet épisode est incontournable pour comprendre les enjeux actuels et futurs de la communication d'entreprise. Ne manquez pas cette occasion d'apprendre comment le marketing sportif et le sponsoring sportif peuvent également bénéficier de l'EGC. En vous inscrivant à "L'Instant MARKETING COMMUNICATION", vous vous donnez les moyens de rester à la pointe des tendances événementielles et des défis du marketing d'aujourd'hui. Rejoignez-nous pour un voyage captivant au cœur de l'Employee Generated Content et découvrez comment transformer votre quotidien de l'interne en une force de communication puissante et efficace. Écoutez dès maintenant cet épisode et préparez-vous à changer votre vision du marketing ! suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

What if you don't know exactly what comes next?Maybe that's okay.Jane Scott didn't follow a carefully planned career path. She stayed curious. She kept learning. And she paid attention when new opportunities came her way.Jane is Director of Marketing Communications at Queen Margaret University in Edinburgh, Scotland. Her career has taken her from publishing to teaching English in Japan, marketing, communications and higher education leadership.In our conversation, Jane talks about the experiences that shaped her along the way—and why she believes it's important not to get so focused on one destination that you miss another opportunity.We also talk about emotional intelligence and what she learned from living and working in another country.  Those experiences helped shape the way she communicates and leads today.One thing that stayed with me from our conversation: Jane doesn't point to one big turning point that changed everything. Her career was built step by step.I think there's a lesson in that for all of us.You don't always need to have the whole path figured out. Sometimes you just need to stay curious, keep learning and be open to what comes next.In this episode:How curiosity can lead to unexpected opportunitiesWhat Jane learned from living and working in JapanWhy emotional intelligence mattersHow experience shapes the way we communicate and leadWhy staying open can help you find your next stepA question to think about:What opportunity might you notice if you stopped worrying about having everything figured out?Stories of Change: Helping You Navigate What's Nextwith Judy OskamDid you enjoy this episode? send me a text! Life doesn't come with a roadmap.On Stories of Change, Judy Oskam talks with entrepreneurs, leaders, artists, educators and students about moments that changed the direction of their lives. We talk about the decisions they make, the challenges they face, and what they learn along the way. Do you have an idea for a guest interview?  Please let me know. Check out my TEDx talk.  Why you should take action - then figure it out.

Êtes-vous prêt à transformer votre approche marketing et à répondre aux véritables besoins de vos clients ? Dans cet épisode de L'Instant MARKETING COMMUNICATION, Florian Grimault vous plonge dans l'univers de l'utility marketing, une stratégie qui place la création de valeur utile au cœur de la relation client. Dans un monde où les consommateurs sont saturés de messages marketing, cette approche devient essentielle pour les marques souhaitant se démarquer et établir une connexion authentique avec leur audience. Florian explique comment les marques peuvent évoluer d'une simple stratégie de persuasion à une véritable stratégie d'aide, en devenant des facilitateurs qui offrent conseils, outils et services pertinents. L'utility marketing n'est pas qu'une tendance passagère ; c'est un levier stratégique incontournable pour renforcer la légitimité et la confiance envers une marque. À travers des exemples concrets et des études de cas, cet épisode explore les différentes facettes de cette approche, et comment elle peut transformer l'expérience client. En abordant des thèmes tels que les stratégies de vente, l'analyse des tendances et le marketing digital, Florian vous invite à repenser votre plan de communication et à intégrer des pratiques qui répondent réellement aux attentes des consommateurs. Que vous soyez un professionnel du marketing, un expert en communication, un dirigeant d'entreprise ou d'un service ou simplement curieux des tendances du marketing et communication, cet épisode vous fournira des conseils d'experts qui vous aideront à naviguer dans un paysage en constante évolution. Florian aborde également des questions clés pour construire une stratégie efficace d'utility marketing, tout en mettant en lumière l'importance du social listening et de l'engagement sur les réseaux. Avec l'essor des technologies comme le dooh et le sms rcs, il est plus crucial que jamais de comprendre comment ces outils peuvent être utilisés pour améliorer la communication d'entreprise et l'expérience client. Ne manquez pas cet épisode enrichissant qui vous incitera à repenser votre approche et à envisager l'utility marketing comme une clé pour l'avenir de votre marque. Écoutez L'Instant MARKETING COMMUNICATION et découvrez comment devenir un acteur incontournable de la communication moderne, capable de répondre aux défis d'un marché en pleine mutation. suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Comment une expérience client mémorable peut-elle transformer une simple marque en un choix incontournable et en un sujet de recommandation ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION, Florian Grimault reçoit Laetitia Thiel, Directrice Générale Adjointe de Best Western, pour discuter de l'importance cruciale de l'expérience client dans le monde du marketing moderne. Ensemble, ils plongent au cœur des stratégies de vente qui permettent aux entreprises d'élever leur niveau de service et de se démarquer dans un marché hyper-concurrentiel.Laetitia partage son parcours professionnel inspirant et son rôle stratégique chez Best Western, où elle supervise différentes marques sous l'enseigne. La coopérative Best Western, qui soutient les hôteliers indépendants tout en leur permettant de conserver leur identité, est mise en lumière comme un exemple de participativité et d'engagement dans le secteur. Cet épisode met également en avant les piliers de la stratégie de Best Western, notamment l'accueil chaleureux, la personnalisation de l'expérience client et l'engagement en matière de Responsabilité Sociétale des Entreprises (RSE).Dans un contexte où l'analyse des médias et des tendances du marketing est essentielle, Florian et Laetitia discutent des défis que rencontrent les marques pour fidéliser leurs clients. L'expérience client est présentée comme un levier stratégique indispensable pour la différenciation et la fidélisation, renforçant ainsi l'idée que le service ne doit pas seulement être bon, mais exceptionnel.En outre, cet épisode aborde des thèmes contemporains tels que le marketing digital, l'influence marketing, et l'importance d'une communication efficace sur les réseaux sociaux. Les conseils d'experts en marketing partagés par Laetitia offrent des perspectives précieuses pour les professionnels cherchant à améliorer leur plan de communication et à optimiser leur CRM (Customer Relationship Management).Ne manquez pas cette occasion d'écouter un échange enrichissant qui vous donnera des clés pour comprendre comment l'expérience client peut devenir un atout majeur pour votre marque. Que vous soyez un professionnel du marketing, un entrepreneur, ou simplement curieux d'en savoir plus sur les tendances événementielles et les stratégies de communication, cet épisode de L'Instant MARKETING COMMUNICATION est fait pour vous. Plongez dans l'univers du marketing et découvrez comment Best Western se positionne comme un leader grâce à une approche centrée sur le client.Rejoignez-nous pour ce voyage au cœur de l'expérience client et apprenez comment transformer votre marque en un véritable sujet de recommandation !suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=trueSite internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

National Day is a time to celebrate Singapore icons and is there a bigger icon than Changi Airport? From world-class service and seamless passenger experiences to innovation and constant reinvention, Changi Airport continues to lead the aviation industry. Let’s Talk, Singapore invites Dennis Yim, Vice President, Corporate & Marketing Communications, Changi Airport Group to find out what sets Changi apart, and why its success reflects Singapore's place on the global stage. Join Neil Humphreys & Audrey Siek - LIVE every Monday, Wednesday & Friday at 7.20am for Talk of the Town!See omnystudio.com/listener for privacy information.

Savez-vous que jusqu'à 4 millions d'auditeurs écoutent Radio Vinci Autoroutes chaque jour ? Dans ce nouvel épisode de L'Instant MARKETING COMMUNICATION, Florian Grimault reçoit Hélène Lastella pour replonger dans l'univers fascinant de la publicité sur cette station emblématique, souvent qualifiée d'audience de la mobilité. Ensemble, ils analysent l'impact de la publicité radio sur la l'engagement et la mémorisation des marques et l'importance cruciale de la qualité des messages diffusés. Ils mettent en lumière les dangers de la saturation publicitaire et comment une stratégie de communication réfléchie peut transformer l'engagement des auditeurs.Au fil de la conversation, découvrez des données surprenantes sur l'audience de Radio Vinci Autoroutes. Avec 60 % des auditeurs déclarant s'informer sur les marques après avoir entendu leurs publicités, il est essentiel de comprendre comment maximiser l'impact de chaque campagne. Quelles sont les tendances du marketing à suivre ? Quels formats publicitaires, comme les billboards et les flashs infotrafic, s'avèrent les plus efficaces pour capter l'attention des auditeurs ? Florian et son invité répondent à ces questions tout en partageant des conseils d'experts en marketing pour optimiser votre plan de communication.Les discussions portent également sur les secteurs d'annonceurs performants et l'importance d'une approche stratégique en matière de communication. Que vous soyez un professionnel du marketing, un dircom en devenir ou simplement curieux des dernières tendances, cet épisode regorge d'analyses des médias et de décryptages des défis actuels. Ne manquez pas cette opportunité d'apprendre comment le marketing digital et l'influence marketing peuvent transformer votre expérience client, l'engagement de vos audiences et votre stratégie de vente.Plongez dans L'Instant MARKETING COMMUNICATION et découvrez comment la publicité sur le 107.7 Radio Vinci Autoroutes peut révolutionner votre approche marketing. Que vous soyez intéressé par le sponsoring sportif, le marketing OOH (out of home) ou les dernières innovations en matière de CRM (customer relationship management), cet épisode vous fournira des insights précieux et des stratégies de communication percutantes pour l'avenir. Écoutez maintenant et engagez-vous dans une conversation enrichissante sur l'actualité marketing et les tendances événementielles qui façonnent notre quotidien.suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=trueSite internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode of The Speed of Culture podcast, Matt Britton welcomes Claire Nance, the Senior Director of Marketing Communications at Microsoft's Xbox Media Solutions. Claire explains the transition of the gaming business following Microsoft's acquisition of Activision Blizzard and how the company now offers a full spectrum of opportunities across mobile, PC, and console. The discussion focuses on the global reach of 3.6 billion gamers, the role of mobile gaming in providing universal access, and why the industry must move past outdated stereotypes to understand the modern gaming audience. Claire also shares her philosophy on player-first advertising and her non-linear career path that led her into one of the most immersive sectors of entertainment. Follow Suzy on Twitter: @AskSuzyBizFollow Claire Nance on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Mallory hosts Higher Ed Pulse with guest Jenn Hayes, Associate Dean for Marketing & Communications at Cardozo School of Law in New York, to discuss higher ed's recurring “hero” cycle: hiring passionate leaders to rebuild broken systems, celebrating visible wins, and then losing them to burnout. Related Links: New CUPA-HR Survey Results Shed Light on Employee Retention in Higher Education CMOs Are Staying in the Job (Slightly) LongerKnowledge loss induced by organizational member turnover: a review of empirical literature, synthesis and future research directionsTribal knowledge - Wikipedia Breaking the Cycle of Hero Culture in OrganizationsHero cultures: what they are and how they are created - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Comment une entreprise peut-elle transformer une crise en une opportunité de croissance ? Dans ce nouvel épisode de "L'Instant MARKETING COMMUNICATION", Florian Grimault et André Stéphane Mahob Mbock plongent une seconde fois au cœur de la gestion de crise, un sujet crucial dans le monde dynamique du marketing et de la communication. Ils révèlent que la crise ne teste pas seulement la capacité de réponse d'une organisation, mais également la solidité des liens de confiance établis préalablement. En effet, cette confiance est le socle sur lequel repose toute relation d'entreprise durable.Au fil de la discussion, ils partagent des conseils sur la manière de construire et d'entretenir cette confiance, tout en mettant en lumière les erreurs à éviter en période de crise, telles que le déni ou l'arrogance. Ils insistent sur l'importance d'un diagnostic préalable pour comprendre la situation, ainsi que sur la nécessité d'être transparent avec les parties prenantes. Cette approche est essentielle pour gérer efficacement la communication d'entreprise, surtout dans un contexte où les réseaux sociaux jouent un rôle prépondérant.La gestion de crise est une véritable opportunité d'apprentissage et de croissance pour les entreprises, soulignant l'importance du capital immatériel et des relations humaines dans le processus. En explorant des stratégies de vente et en analysant les tendances du marketing, cet épisode vous offre une perspective enrichissante sur la manière de naviguer à travers les défis actuels du monde des affaires.Que vous soyez un professionnel du marketing, un dircom en devenir ou simplement passionné par la communication, cet épisode est fait pour vous. Découvrez comment le podcast peut devenir un outil puissant pour renforcer votre plateforme de marque et votre stratégie de communication. Ne manquez pas cette occasion d'apprendre des meilleures pratiques en matière de communication interne et de monitoring de l'impact des actions menées.Rejoignez-nous pour ce voyage au cœur de la communication d'entreprise et du marketing digital, et apprenez à transformer chaque crise en un tremplin vers le succès. Écoutez dès maintenant "L'Instant MARKETING COMMUNICATION" et enrichissez vos connaissances avec des insights qui pourraient bien changer votre vision de la communication.suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=trueSite internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

For the 50th episode of Queen Raffy's Space, I sat down with Fausat Omolara Ayinla, Nigerian author, storyteller, publisher, and creator of the Storytelling Advantage Framework, to talk about the power of stories and the journey behind writing them.We explore how she discovered her love for writing, why children's literature and historical fiction have become her signature genres, and how she develops memorable characters that stay with readers long after they've finished her books. Fausat also shares her passion for audiobooks, why authentic voices matter in storytelling, and the creative process behind bringing her stories to life in audio.Beyond writing, we discuss the realities of being an author—from self-publishing and the challenges of the literary world to the ongoing conversation around book piracy and the growing influence of book influencers. She also shares the vision behind her Storytelling Advantage Framework and how storytelling can become a powerful tool for authors, professionals, entrepreneurs, and anyone looking to communicate with greater impact.Whether you're an aspiring writer, an avid reader, or simply someone who appreciates the power of a well-told story, this conversation offers thoughtful insights into the craft, business, and impact of storytelling.Connect with Fausat Omolara Ayinla:Butterfly Cre8tive (Publishing): https://butterflycre8tive.comAdventures of Bobo: https://adventuresofbobo.comThe Storytelling Advantage Newsletter (LinkedIn): https://www.linkedin.com/newsletters/the-storytelling-advantage-7473641491983327232Instagram: https://www.instagram.com/kweenlahrah

Comment une radio dédiée à l'accompagnement des automobilistes peut-elle atteindre plus de 4 millions d'auditeurs lors des départs en vacances ?Dans ce nouvel épisode de L'Instant MARKETING COMMUNICATION, Florian Grimault reçoit Hélène Lastella, directrice du pôle radio chez RF Publicité, pour explorer les coulisses de la 177 Radio Vinci Autoroute. Cette radio unique se distingue non seulement par son contenu informatif axé sur la sécurité routière et l'information de trafic, mais également par une programmation musicale variée qui séduit les conducteurs sur les autoroutes françaises.Au cours de cette conversation enrichissante, les auditeurs découvriront comment la 177 Radio Vinci Autoroute représente une opportunité stratégique pour les marques, en matière de publicité et de mémorisation en situation de mobilité. Avec des stratégies de vente innovantes et une analyse des médias pertinente, cet épisode met en lumière les défis et les succès du marketing dans un contexte de mobilité.Florian et Hélène abordent également des thèmes cruciaux tels que le marketing digital, le sponsoring sportif et les tendances du marketing. Ils discutent de l'importance du social listening et de l'influence marketing pour engager les auditeurs, tout en explorant les moyens d'améliorer l'expérience client grâce à des plateformes de marque et des stratégies de communication efficaces.Cette analyse des tendances actuelles et des défis du secteur offre des conseils d'experts en marketing, particulièrement pertinents pour ceux qui aspirent à devenir dircom ou à travailler dans une agence de communication.Ne manquez pas cette occasion d'écouter des insights précieux sur la communication d'entreprise et le monitoring de l'impact des campagnes publicitaires, notamment à travers le DOOH (digital out of home) et le OOH (out of home). Hélène explique également comment l'identité sonore et l'échantillonnage en marketing peuvent renforcer la connexion avec le public.Rejoignez-nous pour ce voyage fascinant au cœur de la communication et du marketing de mobilité, où chaque minute compte et où chaque auditeur est une opportunité.suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=trueSite internet : https://albatrosconseil.net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Comment une marque peut-elle attirer naturellement l'attention des consommateurs dans un monde saturé d'informations ? Dans cet épisode de L'Instant MARKETING COMMUNICATION, nous plongeons au cœur du concept fascinant de brand gravity, ou la force d'attraction d'une marque. Cet épisode est essentiel pour tous ceux qui souhaitent comprendre comment dépasser la simple notoriété pour bâtir une attractivité profonde et durable.Florian aborde les défis contemporains auxquels les marques sont confrontées dans un environnement où l'attention des consommateurs est un bien précieux. Il souligne que la visibilité et le bruit ne suffisent plus ; il est crucial de se concentrer sur des éléments tels que la clarté, la cohérence et la valeur perçue. En se basant sur des stratégies de vente éprouvées et une analyse des médias, il nous montre comment un positionnement clair et distinctif peut réduire la dépendance à des efforts de communication excessifs.À travers sept piliers fondamentaux, Florian explique comment construire cette brand gravity, en mettant un accent particulier sur l'expérience client, la preuve sociale et la désirabilité. Ces éléments sont cruciaux pour créer une plateforme de marque qui non seulement attire l'attention, mais établit également une relation de confiance avec les consommateurs.Que vous soyez un professionnel du marketing, un entrepreneur ou simplement curieux des tendances du marketing, cet épisode vous fournira des conseils d'experts en marketing qui vous aideront à naviguer dans le paysage complexe de la communication moderne.Enfin, Florian rappelle que dans un monde bruyant, les marques qui réussiront seront celles capables d'attirer naturellement l'attention et de susciter l'engagement sur les réseaux sociaux. Ne manquez pas cette occasion d'enrichir vos connaissances sur le podcast communication de marque et d'apprendre comment appliquer ces concepts à votre propre stratégie de communication.Rejoignez-nous pour découvrir comment transformer votre approche marketing et faire de votre marque une force d'attraction incontournable. Écoutez dès maintenant cet épisode de L'Instant MARKETING COMMUNICATION et commencez à construire votre propre brand gravity !suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=trueSite internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Savez-vous que la gestion de crise peut révéler la véritable nature d'une entreprise ? Dans cet épisode de L'Instant MARKETING COMMUNICATION, Florian Grimault et André-Stéphane Mahob Mbock, chercheur et auteur spécialisé en communication sensible, plongent au cœur du management de la relation, une approche indispensable qui redéfinit la manière dont les marques anticipent et traversent les turbulences.André-Stéphane nous révèle comment une gestion efficace ne se limite pas à des procédures rigides ou à des process de dernière minute, mais repose sur un capital relationnel solide construit bien avant la tempête. En s'appuyant sur son observation fine de la pandémie de COVID-19, il nous explique comment la confiance et l'écoute deviennent de véritables boucliers. Imaginez pouvoir compter sur le soutien de vos collaborateurs, de vos clients et de vos partenaires au moment où votre entreprise est la plus vulnérable !Au fil de la conversation, nous explorons des exemples concrets, allant des conflits sociaux à la gestion d'une crise cyber (comme celle de Bouygues Construction), illustrant comment l'immatériel et l'humain font toute la différence. André Stéphane partage également des conseils d'experts sur l'importance de la médiation d'entreprise et d'adopter des stratégies de communication transparentes pour se démarquer, où la RSE (Responsabilité Sociétale des Entreprises) et la conformité sont essentielles pour réussir sur le marché actuel.Ce podcast communication de marque vous offre un décryptage des tendances du marketing, du social listening sur les réseaux sociaux à l'influence marketing, en passant par le marketing digital et l'analyse des médias appliqués à la gestion de crise. Vous apprendrez à optimiser votre plan de communication, à piloter le monitoring de votre impact et à préserver l'expérience client. Les insights partagés dans cet épisode sont également précieux pour les professionnels cherchant à devenir dircom ou à évoluer dans le domaine de la communication d'entreprise.Ne manquez pas cette occasion d'enrichir vos connaissances sur la communication sensible et d'explorer comment des stratégies innovantes peuvent transformer vos défis en opportunités. Écoutez maintenant et préparez-vous à révolutionner votre approche de la gestion de crise !suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn https://www.linkedin.com/company/l-instant-marketing-communication-de-florian-grimault/?viewAsMember=true Site internet : https://albatrosconseil.net/ Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Changi Airport could have celebrated the World Cup with football's biggest global names. Instead, it chose Singapore's national team. Let’s Talk, Singapore unpacks why, and what that says about national pride, storytelling and believing in local talent with Toh Lay Ling, Associate Director, Corporate & Marketing Communications, Changi Airport Group & Sudhir Pasumarty, Creative Director, Ogilvy Singapore. Join Neil Humphreys & Audrey Siek - LIVE every Monday, Wednesday & Friday at 7.20am for Talk of the Town!See omnystudio.com/listener for privacy information.

The bald eagle has been the patriotic symbol of America for 250 years. Most folks can remember the first time they saw this majestic bird soaring in the wild. There was a time when sighting them, even on Lake Superior,  was rare, but today these birds of prey are making a comeback. Their return represents one of America's most visible conservation successes. In this episode of the Lake Superior Podcast, Walt Lindala and Frida Waara talk with Ed Hahn, Director of Advancement and Marketing Communications at the National Eagle Center in Wabasha, Minnesota, about the bald eagle's recovery, how to recognize young eagles and what visitors can learn by meeting an eagle ambassador face to face.QuotesEd Hahn says the species has made "a complete and total recovery" and calls that "a truly incredible accomplishment for Americans to take some pride in," adding, "We accomplished that through public action."“But just like everyone else, we truly do wish that they could be living their full lives as intended as wild eagles out in the wild.”“We have to work with them to educate the public and we have to be sharing those birds with the public.”“Bald eagles are covered in approximately 7,000 feathers.”“There's always new things to learn about eagles.”Helpful LinksLearn more about the National Eagle Center:https://www.nationaleaglecenter.org/Plan a visit to the National Eagle Center:https://www.nationaleaglecenter.org/visit/Meet the National Eagle Center's eagle and raptor ambassadors:https://www.nationaleaglecenter.org/the-ambassadors/Watch the EagleWatch Cam overlooking the Mississippi River:https://www.nationaleaglecenter.org/eaglewatch-cam/Learn what to do if you find an injured bird:https://www.nationaleaglecenter.org/found-an-injured-bird/Learn about bald eagle recovery and management from the U.S. Fish and Wildlife Service:https://www.fws.gov/program/eagle-managementConnect With Us:Lake Superior Podcast Page – https://nplsf.org/podcastFacebook – https://www.facebook.com/NationalParksOfLakeSuperiorFoundationSponsors:Cafe Imports – Minneapolis-based importers of specialty green coffees since 1993, focused on sustainability. Learn more: cafeimports.comNational Parks of Lake Superior Foundation – Donate to protect Lake Superior's five national parks: nplsf.org/donate

The following article of the Professional Services industry is: 'The Value of Connecting Marketing, Communications, and Business' by Javier Resa, CEO, Digito R, Marketing Comunication Business. 

In dieser Folge spricht Thomas Ötinger mit Oliver Willand, Director Marketing, Communication & PR bei Triumph Motorcycles Deutschland und Österreich. Gemeinsam tauchen sie ein in eine Marke, die für viele mehr ist als ein Motorradhersteller: Triumph steht für Geschichte, Stil, Freiheit und echte Emotion auf zwei Rädern.

A recent road rage fight on I-70 in Colorado highlights how police are using new technology to quickly identify suspects. After two drivers stopped in the middle of the highway and fought, authorities used a drone and automated license plate reader technology to track down the vehicles involved. Police say these tools help solve crimes more efficiently, while critics continue to raise concerns about privacy and surveillance. Bradley spoke with David Benowitz, VP of Strategy & Marketing Communications for BRINC Drones.See omnystudio.com/listener for privacy information.

Healthcare Clearinghouses and Cybersecurity On this episode host Tom Testa sits down with Stephanie Short-Romanello, Head of Marketing Communications at ClaimMD. What have we learned from the 2024 Change Healthcare clearinghouse cyber attack? Not if but when this happens again, is the industry more prepared? To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

An Post is bringing back its hugely popular ‘Letter to My Future Self' campaign after more than 40,000 people took part last year. Head of Marketing Communications at An Post, Richard Miley explains the details about the campaign.

Instead of booking a stay in a sleep clinic, guests at COMO Metropolitan Singapore can consult with a sleep medical expert, learn how to improve their sleep and enjoy a brainwave guided few nights of restful sleep. In this episode of LIVE WELL WITH MICHELLE, we explore how COMO Hotels and Resorts are investing in sleep technology to bank on restorative guest experiences. Can technology like their SleepHub help modern travellers achieve deeper, more restorative rest? How do the engineered tones and pulses guide one to deeper sleep? Why is it recommended that you try this sleep package alone? Even if you don't check in, what are some ways you can improve your sleep if you are a jet-setting professional? Michelle Martin finds out with Dr Han Hong Juan, Medical Director of The ENT, Voice & Snoring Clinic, and Ikram Zainy, Director of Marketing Communications at COMO Metropolitan Singapore. See omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly theme of “Preparation” with a conversation with Jamie Janosz about women who stood up and were used by God. Jamie is the Managing Editor at Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute. She also authored the book, “When Others Shuddered: Eight Women Who Refused to Give Up.” Then we had Kristen Jenson join us to discuss the importance of discussing with your child what to do when they are exposed to pornographic images online. Kristen is the Founder of Defend Young Minds and is the #1 best-selling author of “Good Pictures Bad Pictures”. She has written another book on the subject, this one for girls, called “Good Pictures Bad Pictures Guide for Girls: How I Stay Safe, Smart, & Confident.” Then, we had Dr. Henry Cloud join us to discuss breaking patterns to achieve God’s plan for us. Dr. Cloud is an acclaimed leadership expert, clinical psychologist, and New York Times best-selling author. His latest book is called “Your Desired Future: Five Essential Steps That Take You Where You Want To Go.” Then, we turned to the phone lines in honor of Mother’s Day to ask listeners about their mother or mother figure, so we could celebrate them on air. You can hear the highlights of today's program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps: Jamie Janosz Interview [5:42] Dr. Henry Cloud Interview [22:44] Kristen Jenson Interview [36:59] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly theme of “Preparation” with a conversation with Jamie Janosz about women who stood up and were used by God. Jamie is the Managing Editor at Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute. She also authored the book, “When Others Shuddered: Eight Women Who Refused to Give Up.” Then we had Kristen Jenson join us to discuss the importance of discussing with your child what to do when they are exposed to pornographic images online. Kristen is the Founder of Defend Young Minds and is the #1 best-selling author of “Good Pictures Bad Pictures”. She has written another book on the subject, this one for girls, called “Good Pictures Bad Pictures Guide for Girls: How I Stay Safe, Smart, & Confident.” Then, we had Dr. Henry Cloud join us to discuss breaking patterns to achieve God’s plan for us. Dr. Cloud is an acclaimed leadership expert, clinical psychologist, and New York Times best-selling author. His latest book is called “Your Desired Future: Five Essential Steps That Take You Where You Want To Go.” Then, we turned to the phone lines in honor of Mother’s Day to ask listeners about their mother or mother figure, so we could celebrate them on air. You can hear the highlights of today's program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps: Jamie Janosz Interview [5:42] Dr. Henry Cloud Interview [22:44] Kristen Jenson Interview [36:59] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly theme of “Preparation” with a conversation with Jamie Janosz about women who stood up and were used by God. Jamie is the Managing Editor at Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute. She also authored the book, “When Others Shuddered: Eight Women Who Refused to Give Up.” Then we had Kristen Jenson join us to discuss the importance of discussing with your child what to do when they are exposed to pornographic images online. Kristen is the Founder of Defend Young Minds and is the #1 best-selling author of “Good Pictures Bad Pictures”. She has written another book on the subject, this one for girls, called “Good Pictures Bad Pictures Guide for Girls: How I Stay Safe, Smart, & Confident.” Then, we had Dr. Henry Cloud join us to discuss breaking patterns to achieve God’s plan for us. Dr. Cloud is an acclaimed leadership expert, clinical psychologist, and New York Times best-selling author. His latest book is called “Your Desired Future: Five Essential Steps That Take You Where You Want To Go.” Then, we turned to the phone lines in honor of Mother’s Day to ask listeners about their mother or mother figure, so we could celebrate them on air. You can hear the highlights of today's program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps: Jamie Janosz Interview [5:42] Dr. Henry Cloud Interview [22:44] Kristen Jenson Interview [36:59] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly theme of “Preparation” with a conversation with Jamie Janosz about women who stood up and were used by God. Jamie is the Managing Editor at Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute. She also authored the book, “When Others Shuddered: Eight Women Who Refused to Give Up.” Then we had Kristen Jenson join us to discuss the importance of discussing with your child what to do when they are exposed to pornographic images online. Kristen is the Founder of Defend Young Minds and is the #1 best-selling author of “Good Pictures Bad Pictures”. She has written another book on the subject, this one for girls, called “Good Pictures Bad Pictures Guide for Girls: How I Stay Safe, Smart, & Confident.” Then, we had Dr. Henry Cloud join us to discuss breaking patterns to achieve God’s plan for us. Dr. Cloud is an acclaimed leadership expert, clinical psychologist, and New York Times best-selling author. His latest book is called “Your Desired Future: Five Essential Steps That Take You Where You Want To Go.” Then, we turned to the phone lines in honor of Mother’s Day to ask listeners about their mother or mother figure, so we could celebrate them on air. You can hear the highlights of today's program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps: Jamie Janosz Interview [5:42] Dr. Henry Cloud Interview [22:44] Kristen Jenson Interview [36:59] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly theme of “Preparation” with a conversation with Jamie Janosz about women who stood up and were used by God. Jamie is the Managing Editor at Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute. She also authored the book, “When Others Shuddered: Eight Women Who Refused to Give Up.” Then we had Kristen Jenson join us to discuss the importance of discussing with your child what to do when they are exposed to pornographic images online. Kristen is the Founder of Defend Young Minds and is the #1 best-selling author of “Good Pictures Bad Pictures”. She has written another book on the subject, this one for girls, called “Good Pictures Bad Pictures Guide for Girls: How I Stay Safe, Smart, & Confident.” Then, we had Dr. Henry Cloud join us to discuss breaking patterns to achieve God’s plan for us. Dr. Cloud is an acclaimed leadership expert, clinical psychologist, and New York Times best-selling author. His latest book is called “Your Desired Future: Five Essential Steps That Take You Where You Want To Go.” Then, we turned to the phone lines in honor of Mother’s Day to ask listeners about their mother or mother figure, so we could celebrate them on air. You can hear the highlights of today's program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps: Jamie Janosz Interview [5:42] Dr. Henry Cloud Interview [22:44] Kristen Jenson Interview [36:59] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

Today, on Karl and Crew, we continued our weekly theme of “Preparation” with a conversation with Jamie Janosz about women who stood up and were used by God. Jamie is the Managing Editor at Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute. She also authored the book, “When Others Shuddered: Eight Women Who Refused to Give Up.” Then we had Kristen Jenson join us to discuss the importance of discussing with your child what to do when they are exposed to pornographic images online. Kristen is the Founder of Defend Young Minds and is the #1 best-selling author of “Good Pictures Bad Pictures”. She has written another book on the subject, this one for girls, called “Good Pictures Bad Pictures Guide for Girls: How I Stay Safe, Smart, & Confident.” Then, we had Dr. Henry Cloud join us to discuss breaking patterns to achieve God’s plan for us. Dr. Cloud is an acclaimed leadership expert, clinical psychologist, and New York Times best-selling author. His latest book is called “Your Desired Future: Five Essential Steps That Take You Where You Want To Go.” Then, we turned to the phone lines in honor of Mother’s Day to ask listeners about their mother or mother figure, so we could celebrate them on air. You can hear the highlights of today's program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps: Jamie Janosz Interview [5:42] Dr. Henry Cloud Interview [22:44] Kristen Jenson Interview [36:59] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

May 6, 2026 ~ Joshua Holliday, Vice President, Marketing, Communications + Sales, Midland Center for the Arts joins Paul W. Smith. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today, on Karl and Crew, we continued our weekly theme of “Preparation” with a conversation with Jamie Janosz about women who stood up and were used by God. Jamie is the Managing Editor at Today in the Word. She is also the Content Strategy Manager of Marketing Communications at Moody Bible Institute. She also authored the book, “When Others Shuddered: Eight Women Who Refused to Give Up.” Then we had Kristen Jenson join us to discuss the importance of discussing with your child what to do when they are exposed to pornographic images online. Kristen is the Founder of Defend Young Minds and is the #1 best-selling author of “Good Pictures Bad Pictures”. She has written another book on the subject, this one for girls, called “Good Pictures Bad Pictures Guide for Girls: How I Stay Safe, Smart, & Confident.” Then, we had Dr. Henry Cloud join us to discuss breaking patterns to achieve God’s plan for us. Dr. Cloud is an acclaimed leadership expert, clinical psychologist, and New York Times best-selling author. His latest book is called “Your Desired Future: Five Essential Steps That Take You Where You Want To Go.” Then, we turned to the phone lines in honor of Mother’s Day to ask listeners about their mother or mother figure, so we could celebrate them on air. You can hear the highlights of today's program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps: Jamie Janosz Interview [5:42] Dr. Henry Cloud Interview [22:44] Kristen Jenson Interview [36:59] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.

As the Director of Marketing Communications and Brand Partnerships at Once Upon a Farm, Jane leads the brand's storytelling and public outreach initiatives with vision and heart — overseeing, brand partnerships, cause marketing, influencer programs, and events. Over her seven-year journey at Once Upon a Farm, she has played a pivotal role in elevating the brand's presence as a purpose-driven powerhouse through creative campaigns, IRL brand experiences and mission-led collaborations that champion and celebrate better nutrition and wellness for all families.IG onceuponafarm | onceuponafarmorganics.comFind Me:IG + TikTok citrusdiaries.studiocitrusdiaries.com | hello@citrusdiaries.comCreate your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

In this episode of Ask The Expert, Abby Vallelonga shares how marketing and communication can build trust and humanize the restoration industry. She highlights the importance of education, connection, and empathy in high-stress and high-stakes situations. 

In this powerful Easter-season episode, Jed talks with Pastor Sheldon Lee Stovall, a licensed counselor and pastor, about his new faith-based Sunday school series, "Faith and Feelings: God's Ways for Every Age." Drawing from years of working with dozens of children each week, Pastor Sheldon shares how he saw so many kids struggling with fear, loneliness, sadness, anger, and hopelessness—without parents or schools having the language or tools to help them. This burden led him to create age-appropriate lessons for K–4, 5–8, and 9–12, all built around Scripture, prayer, and practical emotional skills. He explains how his teacher/parent guides highlight trigger words and emotional red flags—like "Nobody would care if I was gone" or "I wish I wasn't here"—so adults can recognize when a child might be in serious trouble. Pastor Sheldon also describes simple, faith-centered coping tools such as guided "God-breath" exercises for anger, interactive games for younger kids, journaling and role plays for teens, and testimonies from real kids to remind young readers they are not alone. Throughout the conversation, he connects emotional regulation with spiritual formation and talks candidly about the alarming suicide rate among young people, the impact of social media and drugs, and why parents need to slow down, listen, and intentionally build a spiritual foundation at home. In the final portion of the episode, Jed welcomes Korey Henkel, Senior Director of Marketing Communications at Centricity Records and editor of the children's book "Beloved," inspired by Jordan Feliz's song. Corey shares how the book helps kids understand they are deeply loved by their parents—and even more deeply loved by God.

Want a job in sport? Start here: www.sportsgrad.com.au/programMeet Anthony Alsop, Senior Marketing and Communications Executive and former General Manager of Communications at the Brisbane Lions.In this episode, we hear Anthony's incredible journey from working at Coles and moonlighting as a tennis statistician to landing dream roles at Brisbane Lions, Richmond FC, Seven Sport, and even the NBA!We learn how Anthony bypassed the traditional "front door" of job applications by starting his own digital platform, how he helped lead the Brisbane Lions' marketing strategy, and his massive impact in the social enterprise space, raising over $7 million for homelessness alongside Ned Brockman.Anthony is a master of the "side door" entry into sport - from ranking AFL Twitter accounts to catch the eye of CEOs, to bringing a 15-slide strategy deck to an interview before he was even hired.So if you're looking to swap your corporate skills into a high-performance sports career, listen to this week's episode with Anthony!We cover:(03:00) - Interview starts(04:21) - Quick Fire Questions(14:36) - Summary of Anthony's Career Journey(15:35) - The inspiration behind creating SportSpiel and Jak Events(20:28) - How the role at Richmond FC came to fruition(25:27) - How Anthony landed his role at the NBA(28:26) - What Anthony's role at the NBA looked like(30:13) - Differences in the Australian and American Sport Industry(33:06) - Anthony's move from the NBA to Seven Sport(38:10) - Transitioning from Seven Sport to Brisbane Lions(47:39) - How Anthony's role at the Melbourne Rebels was unique from others(50:33) - Anthony's recent role as GM of Basketball.com.au(56:31) - Anthony's work with Nedd Brockmann and We Are Mobilise(01:04:35) - What helped Anthony stand out in landing each of his roles(01:06:11) - How Anthony supports the SportsGrad program(01:09:36) - How to land a Sport Marketing & Communications role in the next 30 days(01:10:45) - Biggest Pinch Me moment working in sport(01:11:54) - Anthony's life if he didn't work in sport(01:12:12) - Question from previous guest to Anthony(01:13:00) - Anthony's question for future guestIf you like this ep, give these a go next:#289: How to move from London to Australia and work in sport with George Ludlow#280: How to get a sports marketing job in the English Premier League with Alex King#268: From PR agency to Head of Marketing & Comms at Sail GPWant a job in sport? Click here.Follow SportsGrad on socials: LinkedIn | Instagram | TikTokFollow Reuben on socials: LinkedIn | Instagram | TikTokThanks for listening, much love! Hosted on Acast. See acast.com/privacy for more information.

According to research by Forrester, when brand experience and customer experience are improved together, companies can achieve up to 3.5x revenue growth. So how do you build a trusted brand all while consistently delivering high quality customer experiences? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Jessica George, Director of Marketing Communications at Avery Dennison. Thank you so much for joining us today, Jessica! I’m super excited to dig into all of the experience you bring to the table. Just for our listeners, can you kick us off by telling us a little bit about yourself, your background, and your role? Jessica George: Just a little about me: I have been working in brand marketing communications for—I almost don’t wanna say because it absolutely dates me—but it’s been 24 years now. This is my first role in B2B or B2B manufacturing. So I’ve been with Avery Dennison for about eight years. Before that, I was doing all direct-to-consumer and brand marketing. So kind of both sides, I would say, of the sort of marketing spectrum there. And there are some really unique challenges in manufacturing, but for the most part, what you find is that marketing challenges are the same in both B2B and B2C. So it’s been a really fun journey and there’s just a lot more to keep learning. RR: Well, just looking at your background, it’s safe to say that you’ve been in some really cool roles, marketing some really interesting products. As someone kind of in the tech world, I’m always so fascinated by—and kind of a little bit jealous of—folks who can point to very tangible things and say “I brought that to life” or “My team did that.” I know you’ve developed a philosophy around brand awareness and performance excellence, both of which are very central to your work. Can you talk us through why brand matters so much, and how a strong brand translates into business impacts, like we heard in that introduction? JG: Yeah, absolutely. I would say this is probably an area where you do see some differences between direct-to-consumer and sort of B2B. In direct-to-consumer from almost a psychology standpoint, you’re going to see faster, more tangible impacts with regards to things like media and marketing psychology, so how people react to ads, how often you need to show someone something. You see, as a consumer yourself, sort of the impacts of all of that. Why do you buy the things that you buy? Why do you gravitate towards the brands you gravitate towards? In B2B manufacturing, it’s definitely different. You are trying to build that same brand presence, that same brand consistency, and that same brand equity, but your audience is often a lot more narrow. It’s focused on a particular segment or industry or trade application, but still your brand integrity remains important no matter who your audience is. And so that’s one of the common things between B2C and B2B. Avery Dennison operates in an industry that we invented by a technology we invented 91 years ago, so our brand has grown somewhat organically from that singular invention and sort of expanded from the center there. We’ve also grown by acquisition. We’ve gone into adjacent categories and technologies, and now we’re massive. So now we’re, you know, $9 billion globally and 35,000+ employees. So, it’s really a completely different ball game. Managing and protecting that brand as you grow from the center and grow out and kind of pull things in and pull in, that equity becomes a real challenge. And so the consistency of what you look like and what you sound like and how you talk about your business is really critical as your name kind of moves farther and farther away from you. So it’s just absolutely critically important that you maintain control of how you show up in front of those audiences. RR: That leads us very well into kind of my next question, which is: When you’re tackling marketing and brand building at large, multi-portfolio organizations like you have, what’s kind of surprising about dealing with brand at this scale and what lessons have you kind of taken away from this time now at Avery Dennison? JG: I think what becomes interesting is that brand in the direct-to-consumer sense or in the B2C sense is really something that the person who’s using your product at the end of the day identifies with. So within manufacturing, Avery Dennison is the brand, but within that brand we have so many different solutions that kind of ladder up to who we are as a company. And they all support our overall strategic vision, but they also mean different things to different people based on how they’re interacting with them. And so I think what my biggest learning was, if you’re marketing brands like JIF and Smuckers, your frame of reference for who your audience is is a little bit different. They have a different understanding because they’re interacting with you. Whereas if you go out into the manufacturing space, they’re likely interacting not necessarily with your brand name or what they consider to be Avery Dennison, but with a specific product subset. So for me, the biggest shift when coming into this space was: Yes, Avery Dennison is critical to maintain as a brand, but equally as important are all of the attributes and value propositions for the products underneath that Avery Dennison makes. And so when you operate in so many different regions and so many different verticals and industries, it’s really your product integrity. And the equity of those products, that becomes really critical. And so that’s a shift for sure, and I think it makes you think about your brand integrity a little bit differently, but also how important it is to make sure that every product has its own concise and clear value proposition. And that’s really the biggest difference: If you go to market as Jif, everybody already understands a whole bunch of things about JIF. They already understand a whole bunch of things about Nike, so a lot of that legwork is done. What we try to do in B2B manufacturing is make sure that the Avery Dennison name stands for quality. It stands for innovation. It stands for solving some of the world’s most complex challenges. We want to make sure that we consistently know we’re standing for that. We then have another added responsibility to make sure that all of our products then stand for what they need to stand for and perform as intended, no matter who’s using them. RR: Thinking about this shift from direct to consumer to where you are now, what was hardest when you were making that transition? What did you really have to learn, and what was most difficult when you were learning those lessons? JG: The hardest thing to grapple with is the lack of data that exists in the B2B space. In direct-to-consumer marketing and brand marketing, you’ve got access to IRI data. You’ve got access to Nielsen data, you’ve got all of your digital media and marketing data, and you can then check sort of your velocities and IRI and say: “Hey, you know, we turned on this campaign, we added this many GRPs to a TV.” You look at the impact of that and you see it five days later. You see it 10 days later represented in your actual business metrics and IRI. The ability to do that was something that I took for granted. And so when I came to manufacturing, you have to think a lot differently about how you’re determining what success looks like for things like your marketing campaigns. First of all, you’ve got a longer purchase lead time, so it takes longer for a customer to make a decision usually on what product from Avery Dennison they’re gonna buy, or if they’re gonna switch from a competitive product to Avery Dennison. That decision, in essence, takes longer, so your sales cycle is longer, your negotiation cycle is longer. When you are kind of doing all of these marketing things that you would’ve done in the direct-to-consumer space—turning on digital campaigns, reaching out in social, doing events and things like that—you don’t see the impact of that marketing right away, and so you don’t have the ability to make as many fast, data-driven marketing decisions. So that’s the hardest for me: the data. What we had as a major outage, I would say we maintain 250 pieces of collateral. Are all of those collateral pieces doing something for us? Are they all being accessed? Are they all being used? Are they all in the right condition? Are they actually being used to influence purchase decisions for our customers? It’s not necessarily a learning curve, but it definitely is something that you have to get used to and you have to learn how to pivot differently and react off different pieces of information and different levels of information, often an incomplete picture to make informed decisions moving forward. RR: It’s really funny. I feel like I talk to a lot of folks that have come up in the B2B space, so they’ve never had this influx of data where it’s like: “I know I can directly attribute.” It’s always just: “Okay, I’m puzzle piecing together what I have. I’m finding tools that can help me do better.” It’s very interesting to hear that kind of directional shift looking back kind of when you’re seeing these gaps and seeing, okay, I’m having a hard time measuring these things. I’m trying to maintain 250 pieces of collateral and make sure that they’re all valuable. Thinking of this, what signals told you it’s time to look for a platform? What problems beyond these—or just these—were you trying to solve? JG: There were really kind of two things that happened and they were two things that happened completely independent of each other, and we were able to kind of marry up a root cause. And so what happened was on the marketing communication side, my team and I were dealing with the challenges of: “I wonder if our collateral’s working, do we need to be maintaining all of these pieces all the time? Can we set a different cadence for updating them?” A lot of that was rooted in. Running the team efficiently. From the MarCom side, what we saw was the time efficiency piece of it. The other thing that we started to see was you get a lot of like: “Hey, I don’t know if this is the most recent version. Hey, can you send me this? Hey, there’s four copies of this on the drive. Which one is the right one?” And so all of this stuff started to look like, yeah, we can field all these questions, of course, and we know the answers to all this stuff, but is this really the best use of our time? The sales team was seeing something a little bit similar to what we were seeing, so we said we need to start looking for a tool that’s gonna help us solve all of these problems. We’re kind of hearing through our relationship with Salesforce and some of these other tools that we have this tool called Highspot, and we were like, all right, let’s take a look at it and see what it does. And lo and behold, it did everything that we were asking for it to do, so we started to explore a little bit more about the platform and we went: “I think it does everything that we needed to do.” We were able to expand that value to the entire sales and marketing organization, and we’ve not looked back. Instead, we just kept expanding. So we found this tool that did the things we needed it to do, and then. We kept going: “Oh wait, it does this,” and “Oh wait, we can add on this.” It just keeps getting better and better. We went in wanting it to do something and then we kept going: Oh, I wonder if it could do this, and then it could do that. And if it couldn’t do that at that moment, it was probably on the innovation horizon with the team. All we had to do was call the team and call our point of contact and say: “Hey, we’re thinking about trying to figure out how our collateral ultimately influences purchase at our customers, is there a way to tie that sort of outbound send from the Highspot platform into what our customers are doing?” And they went: “Yeah, because of our relationship with Salesforce, we can absolutely start to tie those things together and the metrics keep getting better, tighter, and more sophisticated, and our teams keep deepening their use of the platform. We just kept solving problems that kept coming up or that we didn’t know existed, and the platform just kept adapting and growing with us as a company and with our needs, and I think that was really unique. RR: Yeah, and I mean, I think that’s the ideal scenario, right? That the perfect tool falls in your lap and you’re like: “Oh, I just get to run with this.” I don’t think that happens often, so I love that that was an easy decision and has continued to be a great relationship over, you know, the last five, six years. Looking across that period where, you know, you started with one use case and now you’ve expanded out as the need arose: At a high level, can you walk me through how you and the team kind of use Highspot to standardize execution across product lines? And again, like you were talking about earlier, how does it help you ensure that reps show up consistently with the Avery Dennison message wherever it’s appearing in the field? JG: The platform allows us a level of control and access, so right off the bat, we stop answering questions about, is this the most recent version of this? I no longer have people who are pulling down decks from 2010 to 2015, even to 2020 because they know exactly where to go to find the most recent one, and they can trust that that’s the most recent one, and it’s fully up to date and a hundred percent available for their use. Because if they couldn’t find it and couldn’t see it, then it’s not, and that’s the way we kind of control that. It stops that question of: “Am I using outdated visual equity? Am I not talking about the brand correctly or am I not talking about these products correctly?” All of that is controlled because we have what we call the single source of truth for pushing out content to both our internal teams as well as our customer base. And so reps have the option to get right into Gmail and link into the Highspot widget and search and send for things that way. But they also have the ability to see what all their customers have received in the past. So you prevent some duplication too. So, if a customer received something as part of a campaign that was sent out, you can see in the customer record in Salesforce, oh, my customer already got that, but I’m gonna send them the second piece of information that’s kind of tied to the first one that they’ve got, but might help kind of further the conversation there. We can control all of that now, which is something that we couldn’t control in the past. We have visibility to all of the touch points that a customer has. It all lives in our single customer record in Salesforce, which gives us one view. Because we’ve got controls and permissions, it allows the marketing communications team to sort of be the owners of our equity once it leaves our four walls we can control anything that a rep has access to. We’ve moved so far out of the idea of downloading things and into the idea of everything being cloud-based. And so it’s awesome from a performance perspective, and it gives everybody a lot of flexibility in the mobile space. All of our reps actually operate on these cool tablets now, so they don’t even have full-functioning laptops, but they can still access everything through Highspot because it’s all the most recent version, and it can all be sent right from their tablet. So the rep doesn’t even have to say: “Is this in the right equity?” They just pull it from Highspot. They know exactly that it's the most recent, most up-to-date version of that deck. It just eliminates so many of the questions, and it eliminates the outdated versions that exist on hard drives too. RR: So, thinking about what you just shared there of how that has changed the relationship between MarCom and sales, where it’s not: “Hey, where's this thing, can you help me find it, or is this up to date?” Now, you are saving time there and sales are also saving time because they’re not waiting for responses and so on so forth. What has that kind of done to the relationship between these teams, and maybe how has that saved you time? JG: Oh yeah, absolutely. I mean, it saves us time every day from a MarCom perspective. The relationship with sales is interesting because marketing communications is typically a marketing function. Makes sense. And it’s usually some either sitting alongside marketing or maybe a subset of marketing. And that was true at Avery Dennison as well. About, oh gosh, four years ago now, we moved marketing communication into sales under a leader who’s now our VP GM of Labels in North America. But she has historically and continues to have just a real innovative mindset in the digital space, and is just a champion of digital innovation. I think the relationship between marketing communications and sales shifted largely because of the direction of that leader and her endorsement of the things that we wanted to do in the digital space as being helpful to more than just us. But if you can take a look at what your sales team needs. And see where they’ve got outages. So, you know, bringing the perspective of that sales leader and for us to be able to connect those dots because we have that relationship. And then also see moving forward how the reps are interacting with the platform has been really critical. And I think we would not have considered the MarCom team at all equipped or even interested in some cases in sort of the idea of sales enablement and sales enablement platforms. But we became interested because the digital innovation time period was absolutely spot on with what we needed at the time. So we found a tool, the tool did what we needed. It was innovating at the same pace that we are, and it was helping push us forward in areas that we didn’t even know were possible yet. So, we kind of branched into this idea of sales enablement through the platform with Highspot. We got to see firsthand how reps were interacting with the system and the platform. And we got to say like: “Okay, I think if we were doing X amount of pitches per month, we’d see some traction in these areas, or we’re starting to really see this piece of collateral heat up and translate into sales attribution. We should start pushing this piece of collateral out to, you know, the reps and customers that would find it most valuable.” So I think it strengthened our relationship with the reps. We were able to hear and see what they needed and where they needed support in a way that we probably wouldn’t have if we were in the marketing organization or if we were sitting off by ourselves. There were certainly some relationship improvements that came as a result of that, but there was also just a whole eye-opening knowledge that marketing, communications and digital experience can play a huge role, not just in helping market your products, but also in helping your sales teams go out and market products. Maybe they’re not using something that you developed, but if they can show up in front of a customer more consistently, more confidently, more accurately, and you’re enabling that through a platform, to us, that’s a win-win. RR: So you’re asking that question of: “What can we spend our time doing to ensure that our reps are showing up the way we want them to?” You’ve mentioned a couple of things that kind of support this. You know, what reps are doing in the platform, what content they’re looking at, what’s being shared. I would be curious to hear—you know, we talked about the absence of data—so, what sort of metrics and data points are you looking at to tell you that okay, we are reaching reps the way we want to? JG: There’s a couple of different things that we look at. On the MarCom side, we’re particularly interested in attribution metrics. So, are certain pieces of collateral being tied to closed one sales opportunities at certain customers? That really helps us figure out if there is a specific type of content that’s really resonating, or if there is a product line or solution that’s really gaining a lot of traction. And I think that’s helpful for my team that builds that content. On the other side of that, I will say what we look at from a behavior standpoint in the reps are things like: “Are they being appropriately trained on new products and innovations as they hit so that they can go out and sell those to customers?” And we do that training through the Highspot platform. “Are they pitching things to customers? Are they pitching pieces of collateral? Are they using sales plays to go out and talk about hot topics? Are they using customized digital selling rooms to pull bespoke pieces of content and send it to one customer in particular?” All of that now is done within Highspot in a matter of minutes. You know, we measure collateral efficacy on the MarCom side, but then we also look at, if the reps are kind of hitting all these behaviors, if they’re pitching the amount of times we want ’em to pitch, if they’re using digital selling rooms, if they’re completing their training, what’s the effect of that on their actual sales metrics? And so the other thing we line up is: Is this sales rep performing against their sales goals and then also exhibiting these behaviors that we’ve established as the positives for helping drive your customer relationships? We see a 100% overlap with the top performing sales reps from a business perspective and the behaviors that we wanna see within the Highspot system, there is a 100% overlap between those reps that perform at the top, both in Highspot and with their sales metrics. Because we’re able to tie those things together. There’s confidence in the system that it is helpful. There’s confidence from a rep standpoint that if I do these things in Salesforce, if I do these things in Highspot, I have a better chance at hitting my sales goals and hitting my quarterly bonuses. RR: It’s amazing that you’ve built a culture where that is baked in and known by your reps that: “Okay, I have the path to success. I just gotta. do X, Y, and Z, and I know that it’s gonna help me. I invest a little time here and it pays dividends down the line.” You know, it’s been a journey—like you said, five, six years. From all of that work over the last few years, what key wins can you share? Any stories you’re super proud of? JG: I honestly think that the entire implementation is a great story that we’re really proud of, and it’s one that we talk about in every commercial kickoff meeting that we have now. If we would show up at a commercial kickoff and we’re giving a digital presentation and we don’t talk about something new that we’re doing in Highspot, we will get questions from our sales reps on what’s going on with Highspot. Are we adding anything new in Highspot? Can I get that functionality in Highspot to me? That’s a huge win. From an attribution standpoint, I would say what we’ve seen that’s been really nice on the MarCom side is the attribution metrics, so the influenced revenue metrics within the Highspot platform. From our standpoint, we are able to use that metric at least directionally to say our collateral is still proving to be valuable in these ways to our customers, and it’s still helping us influence purchase at our customers. And so I would say that sort of attribution or influenced revenue metric is really another huge success story. And I kind of won’t get into the numbers, but we’re easily tens of millions of dollars of influenced revenue every year, and we just see that number go up. RR: Yeah, and it seems like everything we talked about from the very outset of this journey, you’ve kind of solved those problems, and you’ve found the clarity. I love to hear that as we’re kind of wrapping up. I know for me, I get on the line with you and I’m like, “Ooh, tell me how you did all of this.” So, for anyone else listening, for all of those early career marketers aspiring to lead and to navigate complex organizations like yours, what skills, lessons have been really critical to getting you where you are and successful where you are? JG: I think my advice is relatively simple. Take the opportunities that come to you early in your career and don’t overthink whether or not it’s the right thing, because if it’s even somewhat related to what you do, chances are from a story standpoint, you’re gonna be able to figure out how to connect those dots. So when I went from fashion merchandising into digital marketing. That didn’t seem like a na, like a natural progression. And then when I went from digital marketing into data loyalty marketing, that didn’t seem like a natural progression. But as you get into brand marketing, you start to see those are all pieces of a whole pie. Before you know it, you’ve kind of built a package, and the package is yourself. Now, you have all of these different skills. It’s really hard to find people now on the other side, so moving from agency side to client side and being able to now hire agencies and hire people into my team, what I look for are really well-rounded people. I don’t look for people who have just. Moved up the same, the same linear progression. I look for somebody who is a little bit more of a Swiss Army knife and has a bunch of different skills that we’ll find valuable because you never know what is gonna happen, especially in marketing. And I would say the other piece is leadership skills are the one thing that no one taught me or or more appropriately taught me that I was gonna have to learn. Take courses on public speaking, learn how to build compelling presentations, do all of those things that seem not maybe exactly what your functional discipline is but will ultimately help you be a better leader. Learn how to lead with empathy. Learn how to read people. Learn how to sort of listen to what people are telling you, because more often than not, everyone’s telling you what they need as long as you’re listening, you know. Leadership and learning how to be a good leader is something that I think I’ll never be done learning. RR: At Highspot, one of our guiding principles is learn it all. And I, I love that phrase because it’s very encouraging, to your point, about how opportunity strikes in weird places. The work you do today may not be the work you want to do tomorrow, but it will lead to those roles you’re looking for, and it will lead naturally if you can sell yourself and message that the right way. Well, thank you so much for joining us today. JG: Thank you to you and the Highspot team, honestly, for helping us kind of on this crazy journey. RR: To our audience, thank you for listening to this episode of The Women Podcast. Be sure to tune in next time for more insights on how you can maximize go to market success with.

Memorable communication isn't about saying more—it's making the right idea stick. No matter how compelling a presentation feels in the moment, most of what you say won't last in your audience's memory. The key isn't trying to make people remember everything — it's ensuring they remember what matters most.Carmen Simon is a cognitive neuroscientist, author, and expert on how the brain pays attention and forms memories. Her research explores how communication can move beyond passive listening and become an experience the brain actually holds onto. “The way we come to know the world is through the interaction of brain, body, and environment,” she explains. “The more you invite your audiences to interact with anything, especially physically, the more you impact cognition.”In this Quick Thinks episode of Think Fast Talk Smart, Simon and host Matt Abrahams explore practical, research-backed ways to make communication more memorable. They discuss why handwriting notes can deepen understanding, how curiosity and tension capture attention, and why communicators should avoid overwhelming audiences with too much information. Instead, Simon encourages speakers to structure ideas so audiences can recognize patterns and return to a clear core message.Episode Reference Links:Carmen SimonCarmen's Book: Impossible to IgnoreEp.39 Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:31) - Embodied Cognition Explained (04:44) - The Impact of Environment on Attention (06:08) - Sparking Curiosity in Your Audience (10:24) - Avoiding Cognitive Overload (14:48) - Using Visuals to Improve Recall (18:43) - Conclusion  ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.This episode is sponsored by Grammarly. Let Grammarly take the busywork off your plate so you can focus on high-impact work. Download Grammarly for free today Join our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

People are forgetful. Here's how to make your messages more memorable.After any presentation, your audience will forget about 90% of what you said. That's okay, says Carmen Simon — just make sure they remember the right 10%.Simon is a cognitive neuroscientist, speaker, author, and expert on how the brain processes and retains information. Her research reveals a humbling truth: “We forget our lives almost as quickly as we live them,” she says. But instead of fighting our forgetfulness, Simon believes we can work with it — by getting intentional about what we want people to remember. “So many people aspire at attention and memory, but very few really know what they want to be memorable for,” she says. “Ask the question: what is my 10% message?”In this episode of Think Fast, Talk Smart, Simon and host Matt Abrahams discuss how to distill your communication for maximum memorability. Whether you're pitching an idea or presenting to a team, Simon's practical techniques will help you ensure your 10% message is the one your audience takes away.Episode Reference Links:Carmen SimonCarmen's Book: Impossible to IgnoreEp.39 Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:39) - Attention vs. Memory (05:15) - Novelty & Surprise (06:36) - Why Attention Isn't Enough (08:04) - The Power of Priming (09:37) - Priming in Business Communication (10:21) - Why Audiences Forget (13:32) - Smart Repetition (15:08) - The Final Three Questions (22:00) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smartJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

In this episode, we sit down with Michael Fossano from Premier Communications Group and talk about what it really means to market in a technology driven world. We start with a fun look at Mike's life outside the office, including his passion for gardening and making homemade sauces and jams. From there, we shift into the history of Premier Communications Group, which was founded by his father in 1982 as a graphic design firm and has grown into a full service marketing communications agency. We reflect on the company's 44 year journey and how it has evolved to serve clients across industries including automotive, healthcare, insurance, real estate, and more. Working with a wide range of industries keeps the work fresh and forces us to stay curious. We acknowledge the rapid pace of change in marketing, from the early days of websites to the rise of social media, AI, and tools like ChatGPT. While technology plays a major role, it cannot replace genuine human connection. Strong client relationships, thoughtful listening, and tailored strategies remain at the core of effective marketing. We explore how different platforms serve different purposes. Some clients benefit from Facebook or Instagram, while others in B2B spaces may see stronger results on LinkedIn. We stress the importance of understanding where an audience actually spends time and building a tactical approach around that insight. A major theme of our conversation is storytelling. We talk about how uncovering a company's history, milestones, awards, and innovations can humanize a brand. Sharing those stories builds trust, credibility, and connection. In a world full of automation and algorithms, we remind ourselves that people want to be seen, heard, and valued. Personalized outreach and thoughtful communication stand out in ways that automated messages do not. We also touch on Premier's deep roots in Royal Oak and long standing involvement with the Chamber of Commerce. We close with a lighter conversation about Detroit sports and lifelong memories with Mike's late dad, built around baseball. Premiere Communications Group Website: https://premiercg.com/ Mike's Email: mfossano@premierecg.com Phone Number: 248-544-7383 Address: 612 East Fourth Street, Royal Oak. Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/Connect with our hosts:Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Can a coffee roaster that pays for itself in three months really transform a $200 billion industry? Jonathan Bass, EVP of Marketing & Communications at Bellwether Coffee, brings decades of cleantech experience to the conversation about sustainable coffee. After nine years at SolarCity (through its Tesla acquisition), he learned a crucial lesson: lead with value, not virtue. At Bellwether, he's applying that philosophy to coffee roasting. The company's electric roasters reduce carbon emissions by 87% while cutting costs in half for cafes—the machines pay for themselves in three to six months. But what really drives Jonathan's passion is the farmer equity component. With 80% of coffee farmers living below the poverty line, Bellwether sources directly and pays living wages. "You can almost take greenwashing off the table by focusing on what's important to the customer," Jonathan explains. Can a better product that happens to be sustainable really change an entire industry?Jonathan Bass is the EVP of Marketing & Communications at Bellwether Coffee, where he leads efforts to transform the coffee industry through electrification and farmer equity. With over two decades in cleantech communications, Jonathan spent nine years at SolarCity through its Tesla acquisition, learning that sustainable products must lead with value, not virtue. He previously worked at Google Wing on drone delivery, gaining unexpected insights into coffee logistics and quality. His career began in Silicon Valley tech communications after brief stints as a substitute teacher and banker. Throughout his journey, Jonathan has remained committed to building business models around sustainability that create superior products while driving meaningful environmental and social impact. At Bellwether, he champions electric coffee roasting technology that reduces carbon emissions by 87% while ensuring coffee farmers receive living wages. In This Episode:  (00:00) Jonathan Bass - from SolarCity to Bellwether Coffee (03:39) How drone-delivered lattes led Jonathan to coffee innovation (14:53) The dirty truth about traditional coffee roasting processes (18:43) Bellwether's age of adoption story and economic value proposition (23:12) Avoiding greenwashing by focusing on customer value over virtue Share with someone who would enjoy this topic, like and subscribe to hear all of our future episodes, send us your comments and guest suggestions! About the show:  The Age of Adoption podcast explores the monumental transition from a period of social, economic, and environmental research and exploration – an Age of Innovation – to today's world in which companies across the economy are furiously deploying sustainable solutions – the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups can rise above competitors to lead in this new age.  This podcast is brought to you by Antenna Group, a global marketing and communications agency that partners with Fully Conscious brands — those with the courage to lead transformative change across Climate & Energy, Real Estate, Health, and beyond. Our clients include visionary corporations, startups, investors, and nonprofits who recognize that meaningful impact requires more than awareness; it demands bold action. In today's Age of Adoption, where every sector must incorporate sustainable solutions into foundational systems, we amplify brands standing at the forefront of change, shaping a better future for our planet and its people. To learn more, visit antennagroup.com. Resources: Jonathan Bass LinkedIn: https://www.linkedin.com/in/jonathan-bass-6b248b/ Bellwether Coffee BellwetherCoffee.comAntenna GroupKeith Zakheim LinkedIn

What happens when the person caring for others professionally suddenly becomes a caregiver at home? In this episode of the willGather Podcast, Nicole Will sits down with Saudia Gajadhar, Vice President of Marketing & Communications and Chief Happiness Officer at Comfort Keepers, for a conversation about what care really means, beyond services, schedules, and safety plans. Saudia now finds herself living the same reality many families face: supporting aging parents while navigating the emotional shift from daughter to caregiver. Together, Nicole and Saudia explore the human side of aging, independence, and the quiet moments that bring dignity and joy into everyday life. This conversation moves beyond logistics to ask bigger questions: How do we help someone remain themselves as life changes? What do families actually need when care enters the home? And why does human connection still matter more than any technology we create? You'll hear insights on aging in place, dementia caregiving, home care support, caregiver well-being, and the power of small moments, what Comfort Keepers calls a "Daily Dose of Joy." From navigating difficult decisions to redefining what "home" really means, this episode offers encouragement for families, caregivers, and anyone walking alongside someone they love. Because care, at its best, isn't about managing decline. It's about elevating the human spirit and remembering that joy is still possible. Learn more about Comfort Keepers: https://www.comfortkeepers.com/   We are not medical professionals and are not providing any medical advice. If you have any medical questions, we recommend that you talk with a medical professional of your choice. willGather has taken care in selecting its speakers but the opinions of our speakers are theirs alone. Thank you for your continued interest in our podcasts. Please follow for updates, rate & review! For more information about our guest, podcast & sponsorship opportunities, visit www.willgatherpodcast.com

Finding the right funding for new ideas is challenging, especially when traditional philanthropy often favors established connections. However, open-call grant models are leveling the playing field, encouraging organizations to propose big, bold solutions that might otherwise stay under a funder's radar. In today's episode, host Josh Gryniewicz interviews Marc Moorghen from Lever for Change about the ways open calls are reshaping access to philanthropic funding. You'll learn the value of approaching major grant applications as learning opportunities, how to use expert and peer feedback to strengthen your case for support, and ways to leverage strategic storytelling to move funders to action. Want to suggest a topic, guest, or nonprofit organization for an upcoming episode? Send an email with the subject "NPFX suggestion" to contact@ipmadvancement.com. Additional Resources Lever for Change Bold Solutions Network https://leverforchange.org/bold-solutions-network Larsen Lam ICONIQ Impact Award https://leverforchange.org/open-calls/larsen-lam-iconiq-impact-award Resourcing Refugee Leadership Initiative https://www.refugeeslead.org "Something 'Amazing' Happened" (NEST360 story) https://leverforchange.org/article/impact-story/something-amazing-happened [NPFX] Authentic, Ethical, and Effective Messaging — From Theory to Practice https://www.ipmadvancement.com/npfx/authentic-ethical-and-effective-messaging-from-theory-to-practice [NPFX] How to Measure the Impact of Your Narrative Change Strategy https://www.ipmadvancement.com/npfx/how-to-measure-the-impact-of-your-narrative-change-strategy Guest Marc Moorghen serves as Vice President, Marketing Communications at Lever for Change, a nonprofit affiliate of the MacArthur Foundation. He leads strategic communications that help promote large-scale philanthropic investments to address global challenges. Since its founding, Lever for Change has influenced over $2.5 billion in grants and provided support to more than 500 organizations. In his role, Marc works closely with staff and donor partners to develop and implement mission-driven strategies that elevate issues, expand engagement, and support a growing global network of outstanding nonprofits. He also provides counsel to funders, helping shape messaging that amplifies their investments and drive long-term impact. Before joining Lever for Change, Marc founded and led On Message Communications, a consulting firm focused on strategic marketing and communications for cutting-edge nonprofits and philanthropists. Marc holds a bachelor's degree from Southampton University in the United Kingdom and master's degrees from the University of Leuven in Belgium and the University of Southern California's Annenberg School for Communication and Journalism. https://www.linkedin.com/in/moorghen/ https://leverforchange.org/ Interview Host Josh Gryniewicz is the founder and Chief Narrative Strategist at Odd Duck, a storytelling-for-social-change creative consultancy focused on impact-driven organizations. Josh is the co-author of the award-winning national bestseller, Interrupting Violence. For over a decade, he has worked in nonprofit communication. In 2018, he founded Odd Duck to combine his passions for storytelling and social change. The agency's Navigating Misinformation for Community Health framework has been shared with over a thousand community health organizations. Odd Duck has worked with nearly a hundred change-making organizations and advised hundreds more, including the Centers for Disease Control & Prevention, the Harvard School of Public Health, and the White House. https://www.linkedin.com/in/jgryniewicz/ https://oddduck.io/ https://www.interruptingviolence.com/ Connect with NPFX LinkedIn https://www.linkedin.com/showcase/npfx/ Facebook https://www.facebook.com/npfxpodcast Instagram https://www.instagram.com/npfx_podcast/ YouTube https://www.youtube.com/@ipmadvancement

It's easy for B2B marketing to sound interchangeable. That's why Steve Jobs and Conrad Hilton are such compelling leaders to learn from. Behind Apple and Hilton is a disciplined approach to customer experience, brand consistency, and raising expectations instead of reacting to them. In this episode, we unpack the B2B marketing lessons behind two of the world's most iconic brands with the help of our special guest Sharon Oddy, VP of Marketing & Communications at TNS. Together, we explore what B2B marketers can learn from anchoring their positioning in customer experience, building trust through consistency, and delivering value buyers didn't even realize they were missing. About our guest, Sharon Oddy Sharon Oddy is the VP of Marketing & Communications at TNS. She's a marketing professional who understands the power of storytelling, the importance of a consistent narrative and the art of using it to inspire action. Sharon is an effective and talented communicator who makes the extraordinarily complex, comprehensible. She's a versatile and decisive leader skilled at building high-performing teams and activating cross-functional collaboration to drive strategic growth, customer retention and acquisition globally. What B2B Companies Can Learn From Steve Jobs + Conrad Hilton: Customer obsession is the only real differentiator. Jobs and Hilton didn't win because they had better marketing. They won because they cared more about the customer experience than anyone else. Sharon nails the mindset: “They listened and they observed in a way that put them in the shoe of the customer.” Jobs makes it the rule: “You've gotta start with the customer experience and work backwards to the technology.” The B2B takeaway is clear: if your marketing starts with what you want to sell instead of what your customer needs to feel, you're already behind. The brands that win build from the buyer backward. Trust is built in the details. Hilton's last words weren't about expansion or revenue. They were: “Leave the shower curtain on the inside of the tub.” Jobs obsessed over design even when customers would never see it. Why? Because as Sharon puts it: “It's always about putting the customer first.” In B2B, this means your credibility lives in execution; consistent messaging, polished touchpoints, and an experience that feels dependable. Don't let the small things create big doubt. The best marketers redefine demand. Customers can't always tell you what they want, but great companies can see what they struggle with. Sharon explains, “Jobs was really good at looking at people and saying, what are they struggling with and how do I make that experience better? Because when I do and they taste it, they're never going back.” That's the B2B lesson: don't just market what exists, create the expectation for something better. The strongest marketing doesn't follow the category. It changes what the category believes is possible. Quote “  If you keep looking backwards and trying to copy instead of lead. That's [an] area of demise. You can't look back and be like, “What does everybody else do? What does everybody else think?” You just have to have confidence that you understand your audience. You understand where the puck is moving, and you're going to keep going forward.” Time Stamps [01:20] Meet Sharon Oddy, VP of Marketing & Communications at TNS [01:27] Why Steve Jobs & Conrad Hilton? [04:00] The Role of VP of Marketing & Communications at TNS [06:25] Deep Dive: Steve Jobs and Conrad Hilton's Obsession with Details [11:19] B2B Marketing Lessons from Jobs and Hilton [47:45] Sharon's Marketing Strategy [51:24] Final Thoughts and Takeaways Links Connect with Sharon on LinkedIn Learn more about TNS About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.  In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.  Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”

Sue Serna - Social Media Security and Governance Leader and Lover of All BeaglesNo Password Required Season 7: Episode 2 - Sue SernaSue Serna is the CEO and Founder of Serna Social and the former head of global social media at Cargill. She brings more than two decades of experience at the intersection of storytelling, strategy, and security.In this episode, she shares her journey from business reporter to leading her own consultancy serving companies around the world on social media strategy.Jack Clabby of Carlton Fields, P.A, joined by guest co-host Rex Wilson of Cyber Florida, welcomes Sue for a candid discussion about the realities of enterprise social media. From managing more than 150 Facebook pages for a single company, to navigating internal politics, agency relationships, and regulatory pressure, Sue explains why social media is far from “free” and why most organizations still under-resource it.Sue dives deep into the gap between social media teams and cybersecurity departments. She outlines how personal account compromises can escalate into enterprise-level incidents, why governance frameworks matter, and how large organizations can regain control of sprawling digital footprints. Drawing from real-world examples, she argues that social media must be treated like finance or HR, a core business function requiring structure, ownership, and accountability.The episode wraps with the Lifestyle Polygraph, where Sue reveals her love of Apollo-era space history, debates iconic Philadelphia traditions, and imagines what magical talent her beagle would bring to Hogwarts.Follow Sue at SernaSocial.com or connect with her on LinkedIn: https://www.linkedin.com/in/sueserna/ Chapters: 00:00 Introduction and First Impressions   02:45 The Evolving Role of Social Media in Corporations   04:58 Transitioning from Journalism to Social Media  11:11 Building Social Media from Scratch   13:00 Becoming a CEO and Founder   16:28 The Importance of Networking   16:54 Bridging the Gap Between Social Media and Cybersecurity  20:51 Real-World Social Media Security Incidents  28:35 Navigating Internal Conflicts in Social Media  30:32 The Lifestyle Polygraph Begins   31:17 Nerd Things That Expose Sue: Space and Harry Potter!  35:16 Sue's Love For Beagles  37:50 Wreckless Intern or Overconfident Executive?  40:42 Hogwarts and Magical Beagles 

Carrie Phillips chats with Alice Maxwell to discuss how AI intersects with student-centered work. As someone who leads a marketing and communications team within student affairs, Alice shares how she's thinking about AI through the lens of trust, communication, and bringing people along through change. They talk honestly about skepticism, what's working, and how to use AI without losing the human connection that matters so much in Student Affairs. If you're navigating AI in roles where people come first, this conversation will feel familiar, in a good way.Guest Name: Alice Maxwell, Senior Director of Marketing & Communication, Division of Student Affairs, Florida State UniversityGuest Social: https://www.linkedin.com/in/alice-maxwell-2159154/Guest Bio: Alice Maxwell serves as the Florida State University Senior Director of Marketing and Communications in the Division of Student Affairs. She is skilled in leading an award-winning creative team, managing multiple mission-focused marketing projects, developing and executing integrated marketing and communications campaigns, helping constituents adapt through change management, keeping colleagues informed and inspired through internal communications and growing awareness through public relations. Prior to arriving at Florida State in 2021, Alice worked as a director in community college strategic communications, integrated marketing and change management. She has also worked in communications at private university, Drury University, where she earned a master's degree in Integrated Marketing Communications. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode, recorded live at the Becker's 13th Annual CEO + CFO Roundtable, features Julia Dellitt, Vice President, Marketing Communications, UnityPoint Health, as she discusses her expanded role overseeing all marketing functions. She shares insights on driving mission-focused communications, engaging communities, and leading with purpose in a complex health system.

Today, Karl and the Crew discussed the beauty of being a child of God and maintaining a childlike manner when approaching a relationship with God. Dr. Elizabeth Smith joined us to discuss the importance of childlike humility and how Jesus unapologetically welcomed children. Dr. Smith is the Associate Dean of Academics for Moody Online and the Program Head of Children and Family Ministry. She is also a Professor for Moody Online and on the Chicago campus. We were also joined by Jamie Janosz, who discussed the upcoming devotions for Today in the Word and shared a bit about her life. Jamie is the Managing Editor for Today in the Word. She is also the Content Strategy Manager of Marketing Communications at the Moody Bible Institute. We also turned to the phone lines to ask listeners the question, “What have you learned about faith in Christ from a child in your life?” If you're looking to listen to a particular segment from the show, look at the following time stamps: Dr. Elizabeth Smith Interview [05:04] Call Segment [30:46] Jamie Janosz Interview [01:00:10] Karl and Crew airs live weekday mornings from 5-9 a.m. Central Time. Click this link for ways to listen in your area! https://www.moodyradio.org/ways-to-listen/Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.