POPULARITY
3 episodes with Dynamic Yield
2 episodes with Dynamic Yield
3 episodes with Dynamic Yield
2 episodes with Dynamic Yield
2 episodes with Dynamic Yield
3 episodes with Dynamic Yield
2 episodes with Dynamic Yield
Dank Künstlicher Intelligenz können Banken ihren Kunden so maßgeschneiderte Angebote machen wie nie zuvor. Aber wollen die das überhaupt? Und ist die Technologie wirklich so weit wie behauptet? Benjamin Walther von Dynamic Yield erklärt im Podcast, was Mythos ist und was Realität.
In the latest episode of “What's Next In,” Mastercard's podcast that informally explores technology, innovation and ideas, host Vicki Hyman chats with Einat Haftel, the chief product officer at Dynamic Yield, the AI-powered experience operating system that helps companies build hyper-personalized digital experiences with great agility and speed. And in a modern world where personalization is key, Shopping Muse, Dynamic Yield's new virtual digital assistant driven by generative AI, is bringing a new edge to conversational commerce. “You can go into a store, talk to consultant, say, ‘I have light features and want this makeup,' and they help you, but you can't do that when you shop online. Shopping Muse is designed to solve exactly that,” she says. Haftel also discusses the future of personalization, how AI is evolving and how that is changing how people interact with it and trust its outputs. “I think AI will actually start to be empathic to the user and we are going to see people adapt,” she says.
Alan Turing, a British polymath who explored the mathematical possibility of artificial intelligence, suggested that humans use available information and reason to solve problems and make decisions. He pondered the question: why can't machines do the same? This has become the logical framework of his 1950 paper, Computing Machinery and Intelligence which discussed how to build intelligent machines and how to test their intelligence.73 years later, our fascination with the possibilities of AI has seen companies spend US$136 billion in 2022 alone. Grand View Research forecasts spending on AI to grow at a compound annual growth rate (CAGR) of 37.3% from 2023 to 2030.Perhaps a sign of things to come is the US$300 million (dollars) that McDonald's spent to acquire a Tel-Aviv AI start-up, Dynamic Yield, presumably to provide a more personalised customer experience using AI.To help us navigate the possibilities that AI promise is Srinivasan CR, chief digital officer with Tata Communications.Srini, welcome to PodChats for FutureCIO.1. Describe the current state of AI adoption in Asia Pacific and why it's critical for businesses to implement AI.2. Name one critical challenge businesses will face in their AI journey.a. Data maturity is a requisiteb. How far is Asia in their data maturity3. Name one strategy, organisations need to prioritise to build momentum and scale their AI efforts.4. Name one business and operational value that edge computing offers (as a key advantage) for organisations implementing AI.5. What is the most exciting trend you are looking forward to materialising in 2023/2024?6. What should the CIO do to help materialise the value of AI?
משרדים במחיר מסובסד, תכנים וקהילה למען עסקים ויזמות בישראל - WeWork Growth Campus: https://wwisrael.com/podcast השבוע היה לי הכבוד לארח את ליעד אגמון. ליעד אגמון הוא יזם סדרתי שייסד וניהל שורת סטארט-אפים וכיהן כמנהל בכיר בתאגידים בינלאומיים. ליעד הקים את חברת אבטחת המידע Onigma שנרכשה על ידי McAfee ב-2006 ואת מנוע החיפוש החברתי Delver שנמכר לענקית הקמעונאות Sears ב-2009. לאחר מכן מונה לסמנכ"ל ב-Sears, עד שהקים את חברת Dynamic Yield – שפיתחה פלטפורמה לשיווק מותאם אישית. החברה נמכרה ב-2019 למקדונלדס, ונרכשה שנית על ידי מאסטרקארד ב-2021. ליעד הצטרף כשותף לקרן אינסייט בתחילת 2022 והוביל שורת השקעות בחברות ישראליות מטעם הקרן. (*) ללינקדאין שלי: https://www.linkedin.com/in/guykatsovich/ (*) לאינסטגרם שלי: https://www.instagram.com/guykatsovich/ (*) עקבו אחרינו ב"עוד פודקאסט לסטארטאפים" וקבלו פרק מדי שבוע: ספוטיפיי:https://open.spotify.com/show/0dTqS27ynvNmMnA5x4ObKQ אפל פודקאסט:https://podcasts.apple.com/podcast/id1252035397 גוגל פודקאסט:https://bit.ly/3rTldwq עוד פודקאסט - האתר שלנו:https://omny.fm/shows/odpodcast ה-RSS פיד שלנו:https://www.omnycontent.com/.../f059ccb3-e0c5.../podcast.rssSee omnystudio.com/listener for privacy information.
Локальным компаниям до сих пор не получилось восполнить многие из ушедших инструментов маркетинга и социальных сетей. И одним из немногих исключений является сфера персонализации клиентского опыта в E-commerce, потому что с уходом известного многим Dynamic Yield, ему наследует новый инструмент - Gravity Field. И сегодня мы поговорим с коммерческим директором нового, но уже популярно инструмента - Андреем Тыщенко. Поговорим про опыт персонализации, который сейчас востребован рынком и эффективные практики. Аудиоверсия интервью в подкастах: https://podcast.ru/1535831911 Подпишитесь на ютуб-канал DigitalVoice: / @digitalvoicepodcast ________ Партнеры проекта: ■ IMSHOP - лучшие мобильные приложения для ритейла : http://imshop.io/?utm_source=youtube&... ■ AWG - ведущий веб-разработчик и интегратор IT решений для крупного ритейла и банков - http://www.awg.ru ■ Dalli-Service - Быстрая доставка для интернет-магазинов: https://www.dalli-service.com ■ Kinescope - Видео сервис для бизнеса - https://kinescope.io/ru ________ Наш сайт: https://www.digitalvoice.ru Наш Telegram: https://t.me/digitalvoice_podcast
ברוכים הבאים לפרק השמונים ושישה של ממרמיק, הפודקאסט של עמותת בוגרי ממר״ם. החלטנו להפיק את הפודקאסט הזה כדי לספר את הסיפור של הממר״מניקים! ממשיכים לחלק ב׳ עם אורי באוור, בוגר קורס תכנות והמנכ״ל של Dynamic Yield שנמכרה למקדונלדס ולאחר מכן לאחרונה למאסטרקארד. שני פרקים מיוחדים על המסע של אורי החל מקורס תכנות ושירות ביחידת ההדרכה של ממר״ם (בסמ״ח) ועד לאתגרים שיש לדיינמיק יילד בעולם הפינטק המתחדש. חלק ב׳, כבר אמרנו? מנחים - יוסי מלמד ורועי אייזנמן
ברוכים הבאים לפרק השמונים וחמישה של ממרמיק, הפודקאסט של עמותת בוגרי ממר״ם. החלטנו להפיק את הפודקאסט הזה כדי לספר את הסיפור של הממר״מניקים! איתנו הפרק אורי באוור, בוגר קורס תכנות והמנכ״ל של Dynamic Yield שנמכרה למקדונלדס ולאחר מכן לאחרונה למאסטרקארד. שני פרקים מיוחדים על המסע של אורי החל מקורס תכנות ושירות ביחידת ההדרכה של ממר״ם (בסמ״ח) ועד לאתגרים שיש לדיינמיק יילד בעולם הפינטק המתחדש. חלק א׳! (לא הצלחנו להפסיק לדבר בזמן) מנחים - יוסי מלמד ורועי אייזנמן
Sign up for my Daily Fintech or Daily Digital Banking Newsletters here. Check out my latest podcast episode below: Welcome to another episode of our Daily Fintech Podcast. This podcast episode is sponsored by Contis, the European leader in Banking-as-a-Service. Contis help organisations launch cards, accounts and payment apps for their customers. To find out how you can embed finance into your offering, visit www.contis.com today! THE NEWS HIGHLIGHT OF THE DAY IS Uber is driving ahead with its plan to become a travel "superapp". The San Francisco-headquartered firm announced Wednesday that it is adding trains, buses, planes, and car rentals to its U.K. app this year. The move is part of a pilot that could be expanded to other countries at a later date if it goes well. JUST IN: PayRetailers, the leading LATAM FinTech payment specialist, announced the acquisition of two online payments platforms, Chile's Paygol and Colombia's Pago Digital. ALSO: Philippines' neobank Tonik marks its first year of operations in the country after securing a digital bank license from the Bangko Sentral ng Pilipinas (BSP) in June last year. FURTHERMORE, UNObank has rebranded UNO Digital Bank. The new name highlights the digital nature of the bank's business. LET'S HEAR ALL ABOUT MERGERS AND ACQUISITIONS: Mastercard has completed the acquisition of Dynamic Yield, a Tel Aviv, Israel- and New York City-based provider of a personalization platform and decision engine company.
Season Two starts with a bang! Ben Malki, Regional Vice President of Customer Success for Dynamic Yield, a company specializing in growing revenue by creating personalized experiences. Season Two will be releasing a new episode every Monday for the next 20 weeks! Enjoy! Inboxing is brought to you by Ongage. Learn more at hillelberg.com/ongage.
In this episode, John and Albert have a chat about paid loyalty programs, how eCommerce brands can get the most out of their tech stack, and when brands should incorporate a tool like Dynamic Yield. - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: Albert Liu, John Surdakowski
It’s December 27th, 2021 and this is the Watson Weekly - your essential eCommerce Digest! Today on our show: Could a new consumer probe blunt the rise of buy now pay later? Nordstrom is looking to split its off-price Rack business McDonald’s sells software provider Dynamic Yield to Mastercard in a warning to both retailers and technology companies Shopify board adds Instacart’s CEO Fidji Simo - What’s the Plan here? And the Investor Minute which contains five items this week from the world of venture capital, acquisitions, and IPOs.
US stocks rebounded Tuesday. Plus, Nikola pays $125M to settle charges, McDonald's sells Dynamic Yield, and Biden may extend student debt relief.
US stocks rebounded Tuesday. Plus, Nikola pays $125M to settle charges, McDonald's sells Dynamic Yield, and Biden may extend student debt relief.
Guy is a Partner at DTCP in the Growth Equity team in Silicon Valley. Guy led DTCP's investments in Replay Technologies (acquired by Intel), FireGlass (acquired by Symantec), and Dynamic Yield (acquired by McDonald's). He also led DTCP's investments in SafeBreach, Morphisec, AppsFlyer, and PerimeterX and represents it as board member/observer.
Este programa vamos a centrarlo en entender un poco mejor cómo funciona la personalización en las tiendas online. Lo vamos a hacer con Ander Orcasitas, Regional VP, director regional para el sur de Europa, Latam, y Rusia de la herramienta de personalización Dynamic Yield. Ander tiene un bagaje profesional muy interesante, pues pasó varios años en Singapur escalando dos proyectos a día de hoy gigantes: Lazada y Shopee y ahora está en Dynamic Yield, la herramienta apuntada como líder del sector en Gartner los últimos 4 años y que trabaja con marcas potentes como Decathlon o Mediamarkt, entre otras. Revisaremos cómo funciona la personalización en las webs y también lo que están trabajando para que ese tipo de mejoras de la experiencia se trasladen más allá del ecommerce: a la atención en tienda física. que alguien entre por la puerta… y al dependiente le llegue una aproximación directa de qué productos podría recomendarle. Enlaces de interés: Dynamic Yield: https://www.dynamicyield.com/es/ [Beloved sponsor] Web de SiteGround: https://bit.ly/sitegroundm4c
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT I've yet to meet Jackie Walker in person, but in our chats over the phone and video, she's quickly impressed me with her knowledge, insights and enthusiasm for digital signage. Many of the people I've dealt with at big media companies speak an unfamiliar, very buzz-phrasey language that I barely grasp, but Jackie works for one of the biggest - Publicis Sapient - and speaks like normal people. Based in Houston, she's the head of strategy for that giant agency's work in what's called dining and delivery. That puts her front and center in planning out and then executing things like digital menu displays and the overall ordering experience at major QSRs. Drive-thrus and their digital displays were a big part of how many QSRs got through COVID lockdown periods - when in-store ordering was restricted - and now we're seeing a lot of operators who didn't have drive-thru adding that capability. Jackie and I had a great chat about the value proposition and ROI model for drive-thru display technology - including mashing up a lot of things like loyalty apps, readers and other technologies to customize or optimize what consumers see when they get in front of screens. If you sell into or service the QSR space, this is a valuable listen. Subscribe to this podcast: iTunes * Google Play * RSS TRANSCRIPT Jackie, welcome. We've spoken in the past and know each other a bit. I don't think we've actually met in person, and who does that any more? You work for Publicis Sapient, and you've been leading strategy for digital menu boards for a couple of big QSR brands. What does all that entail? Jackie Walker: Yeah, absolutely. Publicis Sapient, for those of your listeners who aren't super familiar with us, we are a digital business transformation firm. So we work with many brands, many QSRs in particular, around how they can use digital to really optimize the way that they are connecting with their customers. It's on a lot of fronts, there's some mobile work, of course, loyalty work, customer relationship marketing, all of these suspects. But I specifically have really been working very closely on digital menu boards which have been really interesting. The brands that I've been working with and I've now worked with five of the top twenty-five and different categories, right? A couple of the burger brands, a coffee brand, a chicken brand. What's really interesting, I think, for these larger brands is that they're really trying to push the envelope on what they're trying to achieve with their digital menu boards. But nobody has really figured out how to do that yet. So when we go in on the strategy engagements, we're really focused on the customer experience as a lens. So the team is generally, me, a couple of strategists, a product manager sometimes, and a couple of UX people, so visual designers and user experience folks who can really think about the way you organize an experience for our customer to make it super easy, and we really look at three lenses, right? We look at where the brand is from a brand identity customer experience perspective. So as they think about how to transition from just translating a print menu, which is generally the way that this starts, right? How do you move from translating a print menu to actually thinking about broader digital capabilities? So we try to understand where they are with that. What's their mobile experience? How do they think about this on their digital channels today? We think about where they are from a technology standpoint. So that's really interesting work, right? Talking to their restaurant technology groups, sometimes their customer technology groups, trying to understand what they're doing from a loyalty standpoint, where they are with the point of sale capability where they are with their digital menu board vendor. If they're already down a path, so what are the capabilities they have and what do they don't have, and really thinking about those lenses so that we can get to a view on where they go from a user experience standpoint and then also, how do they continue to push the envelope as they build in more and more digital capabilities? So you've talked about pushing the envelopes. When digital many boards first started being applied in larger QSR chains, it was all around the operational issues that changes could be made a lot more efficiently and you can do dayparting. I gather what you're saying is the larger brands, at least in their heads, are way beyond that now? Jackie Walker: Yeah. It's a funny thing, right? I think we're still talking about some of those basics. Everybody thinks of Mcdonald's as the gold standard, which makes sense. They're the largest, they were the first to scale outdoors. But that's recent, right? So they just finished their rollout in the US at the beginning of 2020. So it's not actually that long ago that some of this hardware was being installed. So I think dayparting is still something that brands are very much thinking about. They're thinking about how to leverage dayparting. So if you look at the McDonald's menu, there are some obvious changes with the dayparts. You look at the background color, for example, breakfast is blue, lunch is yellow, dinner and late-night is black, right? That's the most obvious, but if you squint, you can't really tell the difference between the products that are laid out for lunch, dinner, and late at night. They're doing very subtle things with reorganizing products, but they're not really leaning into that capability yet. So as brands are starting to think about dayparting, thinking more about. What can you do from a business perspective with that? Can you do promotions that are specific to a time of day, right? Can you have a special late-night menu that has different pricing on some of your most snackable items, as an example, do you play with brand voice? So some of these QSR brands really have quite playful brand identities. You think that some of these brands could have a really fun and differentiated late-night experience versus what they're trying to accomplish during lunchtime, that would be consistent with their brand. So still thinking about that, I think now the big thing is loyalty, and so with loyalty and I keep beating the drum on this one, that is really going to fundamentally change the drive-thru experience. Again, McDonald's pushing the envelope here. They completed their national loyalty rollout in July, in the US, which is their largest market, and what's sneaky, and I don't know if everyone's recognized it is now in McDonald's app, you can actually set it up so that when you go through the drive-thru, you can pay with your stored credit card via your app. So you go to the window, just you go up to the menu board, just like you normally would, you talk to the crew member, you place your order. You give them this code, and now it's applying loyalty points. It's using any coupons or offers or points redemptions that you've applied but it also does the payment through that mobile interface, which is really interesting. It's subtle but if you think about the experience of a customer, they don't have to go to the pay window anymore at all. You've just really streamline that. You don't have to hand your credit card out through the window. You avoid all of that kind of silliness. So I think that's a really interesting change, and I think other brands are really going to be forced to emulate that, and that's going to be a huge shift. Yeah, and that's part of it, right? If you have a lot of active use of your loyalty app, also blends payment in there when they get into the drive-thru lane long before they even get to the presale window, a system like what McDonald's bought with that Israeli company Dynamic Yield is that they pick that stuff up, they know that Jackie's back in and she's got her kids with her maybe or whatever, and when you get to the presale and when you get to the order window, they can dynamically recast that menu to suit your preferences or what they think might be your preferences and how they can upsell you on stuff? Jackie Walker: That's where it's headed, yeah. So no one is really doing that particularly effectively yet, but that is absolutely where it's headed. The challenge that a lot of these brands are still working on is customer identification, and we've been talking about that for so long, we used to talk about license plate recognition, still talk about Bluetooth. How do you figure out who's in the car? Are you creepy and use cameras? What are you doing? So brands are really still experimenting and figuring out what is the best tech for that. McDonald's right now is just doing a shortcode so the customer still has to do some work, they have to open their app, they have to see that code, they read it to the crew, right? Code is different every time. So you have to actually look to see it, in that transaction, what your code is. But certainly even testing Bluetooth, DNKN is interesting. DNKN's been partnering with a company called Blue Dot not so secretly, which does pretty advanced geolocation. So they're actually using really tight geofencing to trigger customer identification and doing some customer greeting based on that. So it would actually say, “Hi Dave, or Hey Jackie”? Jackie Walker: Exactly, which is, I think still a questionable use case, right? Yeah. People will start looking in the rearview mirror and go, “okay, who's following me?” Jackie Walker: Yeah, exactly. My favorite actually is not the “Hi Dave!” at the beginning, but the “Thanks, Dave!” at the end of the transaction like that's been a topic is how do you personalize that screen at the very end of the order confirmation, which is funny because if you actually sit in a drive-thru for a while and watch, which I do, because that's part of my job as the digital menu board super-nerd. “Who's that strange woman standing in the parking lot?” (Laughter) Jackie Walker: Oh God, Dave, I have so many funny stories. My husband always makes fun of me. It's like, “Excuse me, there's a suspicious woman in leggings and a Volvo in the drive-thru!” It's yeah, it's funny. But you realize that most customers have already driven away by the time that thank you sign presents anything, so they're not seeing that. So if you're investing a bunch of time and energy figuring out how you're personalizing that screen, all you're really doing is creeping everybody out because you're showing the next customer in line, the previous customer's information. That's an interesting thing, and then Tim Horton's is playing with scanners. So actually installing QR scanning hardware in the drive-thru lane, the customer opens their app, has the QR code open, and scans on the scanner, which I'm intrigued to see how that's going to go. I think there are definitely some pretty strong cons with that in terms of that hardware investment is not going to be small, and then, we've all done grocery checkout, self-checkout, and you try to scan something even in good lighting, that can be quite challenging. So now you have a mobile phone trying to scan in direct sun. I'm predicting, there'll be some challenges with that. In Canada with snow and -30 and everything else. Jackie Walker: Yep. Sticking your hand out the phone with a big mitten on. Edmonton in February doing that. I'm not sure it was going to be a big take-up, but you never know. Jackie Walker: So I think, brands are, to go back to the original question, what are they doing? There are still a few basics, right? Let's figure out how we're going to identify the customer. Let's build that foundation. It's really about how we're going to use dayparting more effectively really, gets the promise of that, suggestive selling is another area. That's quite interesting. So we've been using those examples in the industry for 10 years. Show ice cream when it's hot out, show hot coffee when it's cold out, but now the technology is definitely there to do much more sophisticated things. So that's where things like McDonald's dynamic yield do come into play in a big way, is making some suggestions for customers that go well beyond what you could do with rules-based kind of recommendations, and then now it's like let's start using our imagination and getting creative. What does personalization look like if you know a customer, do you make it really easy to reorder recent items? That's a great benefit for both the operator and the customer, right? So if you show somebody buys their Whopper Jr., mine is no pickle, no Mayo, with cheese, if you know that I order that every single time you show that on the board and you just say, I want my Whopper Jr. my way, and there's a POS integration for the crew member to hit one button. You just saved a bunch of time, and really provided some additional value for the customer. So I think those types of executions are going to be really interesting. Certainly in places like Canada, where you have a pretty substantial number of commuters who would go into a Tim Horton's every morning and they're going to order their Double Double or whatever it is, and they're not going to move off of that because that's what gets them on the road. To be able to just know that, okay, Dave's here and he's gotten his Double Double, and there's nothing involved other than payment, or maybe even not that if if you flash your phone right away. Jackie Walker: Absolutely. Yeah, it's really powerful, and it's those moments, I think that are going to be the most interesting or where there's clear value to the customer and there's clear value to the operator, right? Everyone benefits from that kind of investment. Is that seamlessness a big part of it where there are different systems and it all just works and it makes your drive-thru experience better? Jackie Walker: That is I think the kind of gold standard and that's where it's headed. I think it's really interesting, for a long time, brands were buying digital menu boards and it was really, they're buying a piece of hardware, especially outdoor because everybody's really terrified about making this big hardware investment. You really focus on the hardware and then you get some software along for the ride and you hope that the software has the out-of-box capabilities that you need to do what you want to do with it. I think now more and more brands are recognizing that that's not really how it's going to work for them. It's really about creating this customized experience that can integrate with their systems. It can integrate with their point of sale. It can integrate with their loyalty program. It can integrate with their master product data. These are really powerful benefits to an integrated system, that is software first and experience first and the hardware is just supporting it. I'm curious about drive-thru right now because of COVID. Prior to COVID, the idea of selling drive-thru was that it could do all these things, here's the value proposition, and so on, and it was being marketed that way. With COVID and the inability, at least in some jurisdictions, to even go inside to dine and order stuff, if you didn't have to the drive-thru, you were in a world of pain in terms of operating your business. Has that deferred the whole idea, that you could do all these things with it and just made it operational for the moment, or at least in the past year, we needed to put in drive-thru just so we could do transactions and sell food? Jackie Walker: Yeah, I think that was a huge benefit for QSR. You think about the drive-thru that was pre-built for COVID, it's the ultimate kind of contactless almost service method. So I think quick-serve has a huge advantage over other types of restaurants, even if you think about fast-casual where some of them may have had drive-thru or curbside pick up, but that was a very small part of their business, whereas quick service has been trying to optimize drive-thru for years and years, and spend a lot of time and energy and money investing in ways to make that channel more seamless. I wonder what's different now, and exciting is that the emphasis for a long time has been on the operational aspects of drivers. So how do you improve the speed of service and how do you improve order accuracy? Those are the two big things, and how do you drive throughput? Now there's this question and I think loyalty is a big part of the impetus for that. How do you create meaningful customer interaction? So not only how are you getting the customer the food they want, at the speed you want to get it to them and they want it to go. But how do you actually provide some additional value in that interaction and provide a differentiated experience? Which is exciting! How would that work and look? Jackie Walker: Yeah. So I think one of the things that's different about quick-service restaurants is that they still have a very large portion of their customers that are cash customers. You think about Starbucks, they've been extraordinarily successful at getting a ton of customers to just use mobile order pay and it's easy peasy. And then the challenge from an operation standpoint is just how do you get those mobile orders customers served quickly. QSRs are going to have a steeper hill to climb with that. They're trying to drive digital adoption. They're trying to drive known customer rates, like what percentage of their customers do they actually know that are registered customers or credit cards that they can attribute to a customer. But that behavior of people is gonna start on mobile ordering everything. So far, there's not really any evidence that there's going to be consistent. Customers like deals and offers that provide a lot of value. But if there's a way that you can hook into deals and offers without the customer actually having to complete the transaction in the mobile app, that's really powerful. Drive-thru is all about impulse. I can just pull in and grab my thing and go, and I don't have to think about it. I don't have to sit here go through the fifteen steps and in a mobile app to order. So I think it's really going to be that balance between bringing forward that enhanced digital capability with loyalty, which includes reordering, personalized offers. It includes all of those things and bringing that to bear in the drive-thru lane itself, and the menu board becomes a very powerful tool in reinforcing those value adds. If your customer is asking questions in the drive-thru you're in big trouble, right? So if you have a loyal customer, they don't know that you've registered with them, but you know it's them that's there, or they can't tell that you applied their points the way that they thought the points were going to get applied, to get a free ice cream cone you really create some significant operational challenges. So menu boards, I think, are becoming more and more of a tool to be able to reinforce to customers that you've got their back and things are going to be accurate in the way that they expect them to be. That's super powerful. Is there an easily defined, easily sold, and easily acknowledged ROI model now for these drive-thru displays? Because by and large, they are being put in by the local franchise owner, not the head office, so that there's a significant $10-30k infrastructure investment to do this, and local operators are looking at this one and going, “I didn't save for that,” or, “Why would I do this?” or “What am I going to see?” Jackie Walker: Yeah, I will say that there does seem to be a pretty big sea change with regard to the franchisee's state of mind when it comes to this investment. I think there's real acceptance and I've worked with a couple of brands now where the initiative is spearheaded at the brand level, right? There's much more power when it comes from the brand and that capability is built centrally. The franchisees are just footing the bill for installation in their individual restaurant or set of restaurants but the franchisees are basically saying, let's go faster. How fast can I get this thing installed? And, they can't go as fast as the franchisees want them to go. I think what's interesting with the ROI model, in the early days, the math worked better for indoor because the capital investment indoors is a lot cheaper. There's a little bit of the cost savings of printing and having people up on ladders and the liability that goes along with that, the inflexibility of print. You could make a pretty good case for the return on investment with those indoor boards on cost alone. With drive-thru, your capital investment is quite a bit higher because the hardware has to be much more rugged to be able to withstand that outdoor environment. I think what is shifting is now the value prop is not just about the cost savings and the increased flexibility. But it's also about the direct upside. So now that you have these additional digital capabilities, how do you actually build a customer's check by adding capabilities that are unique to digital? So getting really strong with the way you're using day partying or really thinking about suggestive selling and how do you do that in a consistent way, which is really driving. How do you encourage customers toward your more premium menu items? And you can get quite sophisticated in the way that you use that channel to build checks. Is there an acknowledged metric around that? So pulling this out of my head, if you make this investment, it should pay for itself in the first 18 months or the first 26 months or whatever it is? Jackie Walker: Yeah, the economics depend a little bit on the restaurant, but generally the kind of rule of thumb has been, you're going to get like a 3% to 5% lift just by moving from analog boards to digital because the customer experience is just much better. I think the challenge is that wears off eventually is your customers get used to digital. You don't have that Disney effect on the third visit and fourth visit. But over time, it's all about driving that incrementality and the numbers are hard there, Dave, because a lot of people don't want to share. The brands don't want to share how successful or not successful their suggestive sales capabilities are. But generally speaking, it's all about driving that ticket over time, and then you can do the work back on the break-even time. But I think in general, what you said 18 to 24 months is in most cases probably about right. And I'm sure as in many things, the other QSR operators, regardless of category or size, pay very close attention to what the giants do, like a McDonald's and if they're doing a full rollout across their whole estate, across the United States, they're not doing that for giggles and they've thought this through? Jackie Walker: Absolutely. With the ROI model, part of it is, what is the direct benefit, from an economic standpoint, but then the other part of it is very much keeping up with the Joneses kind of mentality or keeping up with the McDonalds in this case. How do you actually ensure that you're meeting customer expectations because once customers get used to that slick experience, you pull into a random Taco Bell with a ten-year-old backlit WITH half of them are blown out and they're all scratched up and dingy, customers do notice that stuff? So I think there is a little bit of just leveling up that guest experience and it is going to be contagious. All the big brands are really starting to think about how they do this, and I think now with the price of hardware coming down and the big players converting, so McDonald's is already there, RBI is rolling out across Burger King, Popeye's, and Tim Horton's, they're going to be the next big player to reach scale. It's really just a matter of when, and not if everyone's going to go digital on these drivers. So let's talk about inside the store. We talked mostly about drive-thru displays, but inside the store, digital menu boards have been around a lot longer, but they're changing too because you're going to see a lot more service ordering and a lot more pickup and you need digital menu boards that have to also function as queue management or notification, right? Jackie Walker: Yeah. So I think what's happening is there's actually a proliferation of use cases if you want to think about it that way. So the digital menu board at the front counter is really just about providing a menu to customers that are in the restaurant and you're right, it's pretty well understood. I think that's interesting when I talk to customers about drive-thru, they get really excited about its personalization, and the word I always pushed to use is optimization even more than personalization because you get the benefit for unknown guests as well. But once you get that working like a well-oiled machine, you start to understand customer behavior at the store level, you can actually apply those same principles at the front counter, right? So you're not targeting your messaging to an individual customer because that front counter board is meant to be a one-to-many experience, but you can 100% tailor that experience to the restaurant. So you can curate the menu for the types of purchase behavior that exists in that store or that type of store. So I think the front counter is going to continue to evolve, with regards to that, to become a little bit more curated benefiting from the investment at the drive-thru. The kiosk is another huge piece. I laugh and I think we've talked about this before, when COVID started everyone thought, oh my God, it's like the death of kiosks, nobody's ever going to touch it, touch screen ever again. But actually, it's done quite the opposite as we've understood better, that face-to-face is much worse than touching a screen and using some hand sanitizer. But what's interesting is that from a rollout perspective. Brands still think of kiosks as very different from menu boards, which I find fascinating. The way that it ends up shaking out is, brands think about their mobile experience and most brands are furthest along on mobile ordering. Then when they think about kiosks, it's the app, but on a big screen and a lot of brands actually manage it that way. So it's not the in-store tech groups that are managing that kiosk, it's actually the digital groups, the customer experience, technology groups that are delivering them. And then you have the menu boards and they are very much firmly still in the restaurant technology side of the house. So there are different problems to solve altogether. I think more and more, there's going to be a little bit of consolidation across that. I always encourage customers to think about as you're doing drive-thru, you're building these mechanisms from a backend standpoint to actually deliver curated content and be smart in how you're merchandising product dynamically. There's absolutely a play for that on front counter boards and a play for that on kiosks, and the kiosk is after all another piece of in-store hardware, and then to your point, Dave, there are these other use cases, right? So are brands going to start to put more queue management screens up like McDonald's has, where they have now served these customer numbers and they have the list for in-store and list for mobile. Do they start to do some things with digital displays near pickup areas as more and more customers are starting to use take-out options? I've even heard some thought around, are there going to be digital screens at mobile pickup? I'm still not sold on that one. Like a sign made out of metal does just great for, telling you a customer where they need to park. We'll see who's able to first define a use case that has a clear ROI for putting screens at those parking spots. The last thing I wanted to ask about was some fundamentals around digital menu boards. One of the things that I've found through the years and seems to be getting better as people learn is you have these eye charts that they try to cram so much stuff into a single display that you really can't read anything and it's mentally overwhelming, you look at it and go, oh my God, I'll just order the thing that I've got in my head and get the hell out of here. Is that sort of thing important? Color choices, font choices, certainly the volume of text, the size or point size, all those things? Jackie Walker: 100%. Yes, and I think I'm glad you asked this question because this is my favorite question, right? If you look at how most of the brands: McDonald's is a good example, Burger King is a good example. It looks like the problem they've been trying to solve is how do you jam all the shit that you had on six panels print now on to two or three digital screens. Like if you just look at it, you can see that's what they thought they were trying to do. Really the opportunity with digital menu boards is to get more precise about what the content is because you can have advanced analytics, you can link what you display to a customer to a transaction. You can start to have a much better data-driven merchandising strategy. So you can really think about the use case for the drive-thru, which to your point is you have a customer that's freaked out, they're going to be in front of that board for probably 10-15 seconds looking at it at a peak time before they start talking or the crew member starts talking to them. So if you're trying to show them 85 SKUs, there is no way that any human is understanding 85 SKUs in 10-15 seconds. So the opportunity is really about curation, and I think when we approach menu board design, we don't think about it from an old-school menu sings print menu point of view. We think about it from a digital frame of reference. How do you guide wayfinding for a customer? How do you establish a kind of system design and a foundation that's going to allow the operator of the brand to substitute products in and out and see how they perform when they're in these different slots? Think about designing a poster, you think about designing a digital framework. I think curation is key. That's that to me really all of these personalization tactics that you talk about, it really comes back to how do I show less stuff that's more meaningful and the tactics are all different ways of getting at that problem. So I think that's what's most exciting about the move to digital menu boards is we can start playing there and as an industry get much smarter about how you actually serve the customer at that moment? How do you show them the least amount of information to get them through success? Either help them get what they wanted to get, they knew they wanted, or inspire them to try something new. Build tickets, improve their level of confidence. These are all the things that become front and center in this new digital menu board experience. All right. Super interesting. I appreciate you taking the time. Jackie Walker: Lots of fun. Dave, always looking forward to talking to you soon and maybe meeting you in person. Yes. If we ever travel once again and do things like Trade Shows. Jackie Walker: Amen. Thanks so much, Dave.
In this episode, we have the rare pleasure of welcoming back a guest and its all the more special as its close friend of the Business Karaoke Podcast, Evan Burkosky. Evan is a Digital Transformation (DX) expert in Japan helping businesses adopt new technologies and improve productivity via AI, automation, eCommerce, and retail logistics. He has worked both agency-side and vendor-side selling to Japan's Fortune 500, co-founded several startups, and is a Senior Advisor to several others. Currently he is the Country Manager for Dynamic Yield, Board Director at TELL, and Senior Advisor at Fast Track Asia.If you haven't yet had the pleasure of hearing Evan's first episode, I'd recommend you do. As to understand where we are and where we are going, which is the focus of this episode, it's valuable to understand the factors that brought us here in the first place. For example; Evan's theory that Japan's reluctance to move completely to the cloud has more to do with the fear of natural disasters than immaturity of digital transformation. In this episode we dive into Japan's digital scorecard, the pandemic and other accelerators to change, the 2025 Digital cliff and Evan's personal predictions about what's ahead. I love this episode because its full of the kind of actionable ideas and information that get you focused and excited on a challenge, not confused overwhelmed. Also, the day this episode is live is Evan's birthday so feel free to head over to LinkedIn and say happy birthday!I hope you enjoy this conversation as much as I did and don't forget to share your feedback with me on your favorite social platform. Let's begin!
”I like founders who are trying to solve a problem they have personally. They’re facing some kind of a challenge, they don’t find a solution, they don’t have a product that solves it, and they say - ok, I’m going to find a way to make this problem go away for myself. What usually happens later is that as soon as they do that and find a solution, they find out that there’s a product market fit. They’re not the only ones with this kind of a problem, there’s more people on the planet who are facing this same problem.” In this episode we speak with Liron Rose, also known as the investor in Israeli unicorns. He’s a serial entrepreneur and investor, with a few unicorns under his belt. His portfolio includes companies such as Similarweb, Kenshoo, Dynamic Yield, Fiverr and many more. He’s the co-founder of After Download, a company he grew from 0 to 30M in revenue in 3 years. In 2013 he sold it to Iron Source for 28M. He’s the founder and CEO of the Techstars Israel - the local branch of the prestigious global Fintech accelerator. He does business consulting for global companies helping startups that are raising capital. We discuss: • What makes a growing startup promising from an investor’s perspective • The importance of the team that comprises a startup • The x-factor • Liron’s journey to becoming a leading investor, and the unconventional career choices he made along the way • The importance of being a pioneer • Risk mitigation • The endowment effect (more painful to lose something you already had than not gain it in the first place) • Much more! He’s very modest and there’s a lot that entrepreneurs can learn about what investors are looking for, by getting this unabridged peek inside his head. We hope you enjoy your listen!
今日聚焦【悲痛！影星吴孟达患肝癌去世】据东网等多家港媒刚刚消息，香港影星吴孟达因肝癌于仁安医院逝世，终年68岁。【银保监会回应中国人寿前员工举报公司造假】日前，中国人寿黑龙江省黑河市嫩江支公司前员工张某某，通过自媒体进行网络实名举报，引发社会广泛关注。对此，银保监会表示，事件发生后，银保监会要求黑龙江银保监局第一时间成立专项工作组展开调查。前期，针对举报人反映的问题，黑龙江银保监局黑河分局对中国人寿黑河市嫩江支公司依法进行核查，对已查实的违法违规问题依法作出了行政处罚。企业动态【小牛电动CEO称暂无造车计划】电动踏板车制造商小牛电动的首席执行官李彦近日表示，小牛电动暂时没有造车计划。他称：“我们专注于市内出行。”他还透露，该公司正在与东南亚共享乘车公司Gojek商量小牛电动踏板车的供应，以增加小牛电动在该地区的市场份额。【百世快递回应部分网点倒闭】百世快递就部分地区网点倒闭报道回应称：感谢媒体对百世快递的关注和监督，当前网络运营一切正常。针对报道中部分网点电话无法接通的情况，经认真核实，系个别末端网点优化调整所致。相关调整涉及网络派送规划，旨在进一步提升服务质量。春节以来，所涉网点已增派人员加紧完成派件工作。由此对消费者造成的困扰，我们表示由衷的歉意！【宋城演艺因直播业务损失逾18亿】从2019年盈利13.4亿元到2020年预计亏损16亿元-19亿元，宋城演艺发展股份有限公司的业绩出现近30亿元的落差，主要原因并非是受到疫情影响，而是在直播业务的投资上踩了“雷”。【麦当劳考虑部分出售数字初创企业】麦当劳表示，正在考虑部分出售数字初创企业Dynamic Yield。麦当劳在2019年以逾3亿美元收购Dynamic Yield，以期推动汽车餐厅和自助售货亭的销售。【大众集团去年利润下滑近4成】欧洲最大整车制造企业德国大众集团26日发布的财报显示，受新冠疫情冲击，2020年大众集团税后利润88.2亿欧元，较2019年下滑约37%。财报还显示，2020年大众集团在全球销售新车920万辆，同比下降16.4%；经营收入2229亿欧元，同比下降11.8%。大众集团表示，作为其最大单一市场，中国市场快速复苏，助力大众集团经营业绩优于预期。【金华青年汽车破产清算】近日，青年汽车集团旗下的主要造车实体——金华青年汽车制造有限公司（以下简称“金华青年汽车”）临时管理人发布说明，正式对外宣告公司已进入破产清算程序。据员工介绍，员工在春节前已经全部解除了劳动合同，政府承担兑现了拖欠的员工工资和社保等费用，从3月份开始，将按照《劳动法》等的规定向还没有找到工作的员工每月发放1440元失业保险金。产业纵深【印花税要立法了】27日，印花税法草案首次提请十三届全国人大常委会第二十六次会议审议。草案总体上保持现行税制框架和税负水平基本不变，将《中华人民共和国印花税暂行条例》和证券交易印花税有关规定上升为法律。同时，根据实际情况对部分内容作了必要调整，适当简并税目、降低部分税率。【3.2万人退还1千元在杭大红包】截至2月26日24时退还通道关闭，共有32000多人主动退还1000元“在杭大红包”，体现了在杭务工人员良好的诚信品质。但因疫情防控形势和各地防控政策的不断变化，春节期间有部分外来务工人员个人安排出现临时调整，这就需要主动退还补贴。【去年国内旅游收入减少3.5万亿】根据文化和旅游部近日公布的2020年国内旅游基本情况，国内旅游人数和旅游收入都大幅下降。其中国内旅游人数28.79亿人次，比上年同期减少30.22亿人次，下降52.1%；2020年度国内旅游收入2.23万亿元，比上年同期减少3.5万亿元，下降61.1%。商界声音【董明珠首谈格力人事变动】格力电器董事长董明珠在接受媒体采访时首次谈及公司近期的人事变动。她坦言，去年以来公司人事在发生变化，但格力的文化没有变。“无论什么时候，我们一定是企业为中心的，任何人不能为企业服务了，甚至于破坏性的，必须走人，没什么商量。”董明珠说。【马斯克回应因狗狗币被调查】据外媒报道称，美国证券交易委员会（SEC）将调查特斯拉CEO马斯克在推特上有关“狗狗币”的推文。针对该传闻，2月26日马斯克发了一条推文称：“希望真的进行调查。那太棒了。”马斯克此前曾多次在推特提及狗狗币，推动其价格迅速上涨了60%。【任正非：未来是云时代】任正非表示，未来是云时代，华为也要转向云战略。任正非表示，端管云要协同，力出一孔，华为再通过2-3年实践，将来在GTS服务上，打造全球体验最佳、最安全可靠的端管云生态。据了解，华为已经有十亿台手机在网上。目前是通过终端与GTS协同，第一次围绕着体验把端、管、云拉通，优化了华为的GTS服务网络。国际视野【纽交所启动中海油正式摘牌程序】当地时间2月26日，美国纽约证券交易所决定，将根据美国前总统特朗普去年11月签署的一项禁止美国人投资“有军方背景的中国企业”的行政令，启动中国海洋石油有限公司（CNOOC Limited，下称中海油）美国存托凭证（NYSE：CEO）的正式摘牌程序。【美众议院通过1.9万亿美元救助计划】当地时间2月27日凌晨，美国众议院投票通过了1.9万亿美元新一轮经济救助计划。这项由美国总统拜登提出的总额达1.9万亿美元的新一轮经济救助计划，旨在为受新冠疫情影响的美国家庭和企业提供财政支持。其中包括直接向符合条件的美国人支付1400美元的补助金，为符合条件的失业者提供每周400美元的失业救济金。【意大利偷漏税总额1300亿欧元】27日报道，意大利德拉吉政府上台后，意大利税务总局拟定了一项3年税务检查计划，将展开针对小型企业、专业人士和自雇人士的税务检查，并在2021年至2023年展开大规模税务稽核工作。根据税务部门的初步估计，目前意大利的偷漏税总额至少为1300亿欧元。也就是说，有16%的应缴税款未被支付，占全国国民生产总值GDP的8%。
今日聚焦【悲痛！影星吴孟达患肝癌去世】据东网等多家港媒刚刚消息，香港影星吴孟达因肝癌于仁安医院逝世，终年68岁。【银保监会回应中国人寿前员工举报公司造假】日前，中国人寿黑龙江省黑河市嫩江支公司前员工张某某，通过自媒体进行网络实名举报，引发社会广泛关注。对此，银保监会表示，事件发生后，银保监会要求黑龙江银保监局第一时间成立专项工作组展开调查。前期，针对举报人反映的问题，黑龙江银保监局黑河分局对中国人寿黑河市嫩江支公司依法进行核查，对已查实的违法违规问题依法作出了行政处罚。企业动态【小牛电动CEO称暂无造车计划】电动踏板车制造商小牛电动的首席执行官李彦近日表示，小牛电动暂时没有造车计划。他称：“我们专注于市内出行。”他还透露，该公司正在与东南亚共享乘车公司Gojek商量小牛电动踏板车的供应，以增加小牛电动在该地区的市场份额。【百世快递回应部分网点倒闭】百世快递就部分地区网点倒闭报道回应称：感谢媒体对百世快递的关注和监督，当前网络运营一切正常。针对报道中部分网点电话无法接通的情况，经认真核实，系个别末端网点优化调整所致。相关调整涉及网络派送规划，旨在进一步提升服务质量。春节以来，所涉网点已增派人员加紧完成派件工作。由此对消费者造成的困扰，我们表示由衷的歉意！【宋城演艺因直播业务损失逾18亿】从2019年盈利13.4亿元到2020年预计亏损16亿元-19亿元，宋城演艺发展股份有限公司的业绩出现近30亿元的落差，主要原因并非是受到疫情影响，而是在直播业务的投资上踩了“雷”。【麦当劳考虑部分出售数字初创企业】麦当劳表示，正在考虑部分出售数字初创企业Dynamic Yield。麦当劳在2019年以逾3亿美元收购Dynamic Yield，以期推动汽车餐厅和自助售货亭的销售。【大众集团去年利润下滑近4成】欧洲最大整车制造企业德国大众集团26日发布的财报显示，受新冠疫情冲击，2020年大众集团税后利润88.2亿欧元，较2019年下滑约37%。财报还显示，2020年大众集团在全球销售新车920万辆，同比下降16.4%；经营收入2229亿欧元，同比下降11.8%。大众集团表示，作为其最大单一市场，中国市场快速复苏，助力大众集团经营业绩优于预期。【金华青年汽车破产清算】近日，青年汽车集团旗下的主要造车实体——金华青年汽车制造有限公司（以下简称“金华青年汽车”）临时管理人发布说明，正式对外宣告公司已进入破产清算程序。据员工介绍，员工在春节前已经全部解除了劳动合同，政府承担兑现了拖欠的员工工资和社保等费用，从3月份开始，将按照《劳动法》等的规定向还没有找到工作的员工每月发放1440元失业保险金。产业纵深【印花税要立法了】27日，印花税法草案首次提请十三届全国人大常委会第二十六次会议审议。草案总体上保持现行税制框架和税负水平基本不变，将《中华人民共和国印花税暂行条例》和证券交易印花税有关规定上升为法律。同时，根据实际情况对部分内容作了必要调整，适当简并税目、降低部分税率。【3.2万人退还1千元在杭大红包】截至2月26日24时退还通道关闭，共有32000多人主动退还1000元“在杭大红包”，体现了在杭务工人员良好的诚信品质。但因疫情防控形势和各地防控政策的不断变化，春节期间有部分外来务工人员个人安排出现临时调整，这就需要主动退还补贴。【去年国内旅游收入减少3.5万亿】根据文化和旅游部近日公布的2020年国内旅游基本情况，国内旅游人数和旅游收入都大幅下降。其中国内旅游人数28.79亿人次，比上年同期减少30.22亿人次，下降52.1%；2020年度国内旅游收入2.23万亿元，比上年同期减少3.5万亿元，下降61.1%。商界声音【董明珠首谈格力人事变动】格力电器董事长董明珠在接受媒体采访时首次谈及公司近期的人事变动。她坦言，去年以来公司人事在发生变化，但格力的文化没有变。“无论什么时候，我们一定是企业为中心的，任何人不能为企业服务了，甚至于破坏性的，必须走人，没什么商量。”董明珠说。【马斯克回应因狗狗币被调查】据外媒报道称，美国证券交易委员会（SEC）将调查特斯拉CEO马斯克在推特上有关“狗狗币”的推文。针对该传闻，2月26日马斯克发了一条推文称：“希望真的进行调查。那太棒了。”马斯克此前曾多次在推特提及狗狗币，推动其价格迅速上涨了60%。【任正非：未来是云时代】任正非表示，未来是云时代，华为也要转向云战略。任正非表示，端管云要协同，力出一孔，华为再通过2-3年实践，将来在GTS服务上，打造全球体验最佳、最安全可靠的端管云生态。据了解，华为已经有十亿台手机在网上。目前是通过终端与GTS协同，第一次围绕着体验把端、管、云拉通，优化了华为的GTS服务网络。国际视野【纽交所启动中海油正式摘牌程序】当地时间2月26日，美国纽约证券交易所决定，将根据美国前总统特朗普去年11月签署的一项禁止美国人投资“有军方背景的中国企业”的行政令，启动中国海洋石油有限公司（CNOOC Limited，下称中海油）美国存托凭证（NYSE：CEO）的正式摘牌程序。【美众议院通过1.9万亿美元救助计划】当地时间2月27日凌晨，美国众议院投票通过了1.9万亿美元新一轮经济救助计划。这项由美国总统拜登提出的总额达1.9万亿美元的新一轮经济救助计划，旨在为受新冠疫情影响的美国家庭和企业提供财政支持。其中包括直接向符合条件的美国人支付1400美元的补助金，为符合条件的失业者提供每周400美元的失业救济金。【意大利偷漏税总额1300亿欧元】27日报道，意大利德拉吉政府上台后，意大利税务总局拟定了一项3年税务检查计划，将展开针对小型企业、专业人士和自雇人士的税务检查，并在2021年至2023年展开大规模税务稽核工作。根据税务部门的初步估计，目前意大利的偷漏税总额至少为1300亿欧元。也就是说，有16%的应缴税款未被支付，占全国国民生产总值GDP的8%。
Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.Dynamic Yield empowers Shopify brands with the technology they need to deliver personalized and consistent digital customer experiences with greater agility.My guest in today’s episode is Yaniv Navot, the VP of Global Marketing from Dynamic Yield. They are an Experience Optimization Platform that helps Shopify brands to quickly build and test personalized, optimized, and synchronized digital customer experiences.They offer a hassle-free deployment of its experience optimization solution through it's Shopify app. Every action on your Shopify store is instantly and automatically fed into Dynamic Yield’s engine, allowing you to achieve and execute your personalization and optimization goals at scale.What You Will Learn TodayWhy experience optimization is the secret to success for many Shopify brands.How one platform is able to increase e-commerce revenue and gain a sustainable competitive advantage.Why testing, optimization, and personalization should be part of your larger digital strategy.Why the savviest marketers measure their personalization and optimization efforts based on average revenue per user (ARPU).Links And Resources MentionedDynamic YieldDynamic Yield Shopify App (public app coming soon!)Dynamic Yield Free Personalization AssessmentDynamic Yield XP2 Learning CenterUntuckitThirdLoveBrooklinenThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.Today's Amazing Episode Sponsor: GRINGrow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale. See acast.com/privacy for privacy and opt-out information.
Marketing & The Machine helps marketing professions make sense of how artificial intelligence and machine learning impacts their craft. I aim to cut through the noise in a fun and thoughtful way, distilling the latest industry news and giving you actionable insights so you can make sound marketing decisions with a clear perspective. Story 1 How AI is Changing the Way We Optimize at Unbounce https://unbounce.com/marketing-ai/smart-traffic-experiments/ Unbounce is out with a new tool powered by machine learning that will have you rethinking how you currently A/B test and optimize landing pages without all the baggage it comes along with. Story 2 5 Tips To Build a Post-COVID-19 Retail Strategy https://risnews.com/5-tips-build-post-covid-19-retail-strategy The holiday retail season is here! And for all the good boys and girls I'm giving out 5 suggestions on how retailers can take advantage of AI and machine learning tools to survive the holiday season and prosper into 2021. Story 3 Inside TikTok's killer algorithm https://www.axios.com/inside-tiktoks-killer-algorithm-52454fb2-6bab-405d-a407-31954ac1cf16.html Psst, wanna know a secret? TikTok's algorithm is so good it can pinpoint your likes after as few as 8 videos. Last month, TikTok executives revealed how they use machine learning to keep users hooked and profits growing. Want more detail on TikTok's recommendation engine? Check this out https://towardsdatascience.com/why-tiktok-made-its-user-so-obsessive-the-ai-algorithm-that-got-you-hooked-7895bb1ab423 Story 4 McDonald's Is Using AI and Data to Optimize Its Supply Chain https://supplychainnext.wbresearch.com/blog/mcdonalds-ai-data-optimize-supply-chain McDonald's is jumping into the artificial intelligence game! After their acquisition of Dynamic Yield in 2019, the golden arches have begun implementing AI tools to help them with everything from managing everything from supply chains to boosting the customer experience in real-time. Learn more about McDonald's acquisition of Dynamic Yield https://www.forbes.com/sites/forbestechcouncil/2019/04/26/what-you-can-learn-from-mcdonalds-acquisition-of-dynamic-yield/#2ed9cd916f4e Thanks for listening. You'll hear from me again in November. Subscribe to Marketing & The Machine in your favorite podcast app. Find out more about the host, Bob Hazlett, at https://www.bobhazlett.com/
פרק 33 של ממרמיק, הפודקאסט של עמותת בוגרי ממר"ם.מארחים את ה- CTO ושותף מייסד של Dynamic Yield, עמרי מנדלביץ, בוגר קורס תכנות קנ״ג, שירות ביחידת אופק של חיל האוויר.סיפור הקמתה של חברת דיינמיק יילד שנמכרה למקדונלדס ב-300 מליון דולר (לפי פרסומים זרים :) מה דיינמיק יילד באה לפתור? איך עולם התוכן צריך להראות בעידן של פרסונליזציה?ואיך מכל החברות בעולם דווקא מקדונלדס החליטה לרכוש חברת סטארטאפ? סיפור על דרך מיוחדת של מיזם מיוחד וכנראה מאוד טעים.מנחים - יוסי מלמד ורועי אייזנמן.קדימה, תלחצו פליי, שתפו וספרו לנו איך היה.
This week we dig into the requirements to lead a personalization effort with Ben Malki of Dynamic Yield. Ben’s a big believer in the processes that drive leaders to succeed through personalization versus those who personalize without a plan. Join us to learn what successful companies do."Leaders succeed when there is accountability and ownership behind personalization efforts."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!
This week on The Layover Live, Jason is joined by our very own Michele Barnes! Michele and Jason discuss an article from Dynamic Yield around website website personalization and strategy. Jason and Michele talk about why now it is more important than every to have a website personalization strategy and how to easily implement some quick wins to get started.
Conversation with Anoop Vasisht, general manager Europe at Dynamic Yield about implementing digital personalization at scale. Anoop shares successful examples across industries and his views on sectors showing further potential. We close with some perspectives on the future of personalization.
In the latest Omni Talk Spotlight, sponsored by Sezzle and Stylitics, Anne Mezzenga and Chris Walton sit down with Dynamic Yield VP's Chris Feroli and Oded Leiba. Recently acquired by McDonald's, Dynamic Yield is looking to change how retailers aggregate and analyze the various streams of data available to them and what doing it well could mean for creating great customer experiences of the future.
From the Simplr studios in San Francisco, this is your daily briefing. IntroductionThis is Today in Five, for today, Friday, January 3rd. Here are today’s latest headlines in digital disruption.Once the leading force in the beauty market, department stores have lost their footing to Ulta, the rise of e-commerce, and influencer marketing.First, here are the latest headlines.It's Return SeasonIt’s officially return season. According to a company press release, UPS expects to process 1.9 million returns today. The predicted number reflects a 26 percent year over year increase. Per the release, the increase, “illustrates how e-commerce continues transforming shopping patterns.” A report from Oracle Retail stated that 77 percent of consumers plan to return a portion of their holiday gifts, with 65 percent returning in-store and 32 percent anticipating a return via mail.Survey Shows 40% Have Purchased from DTC BrandsA new survey from communications agency, Diffusion, revealed that 40 percent of Americans have made a purchase from direct-to-consumer brands. Of those shoppers, 14 percent said they made between 1 and 19 percent of their purchases from direct-to-consumer companies. Notable categories for DTC purchasing over traditional retail included health and beauty products, apparel, and tech and gadgets. Shoppers reported the leading reason for choosing direct-to-consumer over traditional retailers was cost, followed by fast, free shipping. Survey Shows Adding Recommendations to Item Detail Page Increases RevenueAccording to a case study from Dynamic Yield, E.L.F. Cosmetics found that revenue per user increased after adding product recommendations to item detail pages. Adding a ‘You may love’ section of recommended products garnered a lift in click-through rate of more than 23 percent, per the report. The beauty company also saw a 17.6 percent increase in mobile menu clicks after personalizing the menu based on users’ past shopping behaviors. The case study illustrates the growing importance of personalization to attract customers. A 2018 survey from Accenture and the Retail Industry Leaders Association revealed that 63 percent of consumers are interested in personalized recommendations. Another survey revealed that 93 percent of businesses with advanced personalization strategies increased their revenue in 2018. Ulta Beauty, Influencer Marketing, and The Rise of E-CommerceAs retailers like Ulta Beauty and Sephora have won over shoppers, the former cosmetics powerhouse – the department store – has lost its strong footing in the market. Social media and influencer marketing has helped see the rise of specialty stores and cultivated a number of billion-dollar upstart beauty brands that are going head-to-head with established players like Estee Lauder. Since 2009, U.S. beauty and personal care sales have risen 52 percent according to market research from Euromonitor. The global cosmetics industry is expected to hit $430 billion dollars by 2022. It’s an uphill battle for department stores as consumer trends shift. More shoppers are opting for natural looks, and increasingly searching for clean beauty brands to use. Ulta’s strength has been its focus on becoming a one-stop destination for shoppers by offering several services in-store. Its appeal has also been assisted by its celebrity brands. Sephora launched its product line, Clean by Sephora, with the chief merchandiser officer noting, “The past decade has been a time of significant growth and change for the beauty industry.”Department stores are also facing challenges as the rise of e-commerce eats into their normal foot traffic. Many stores are revamping their strategy to re-engage with their beauty customers. Nordstrom has shifted its beauty strategy by dedicating two of its floors in its new Manhattan flagship to the category. The store also recently partnered with Glossier to have pop-up experiences with the popular brand. Macy’s general business manager for beauty said, “Technology and experiential components will continue to be paramount to successful beauty campaigns, launches, and displays.”With the rise of e-commerce and social media, influencer marketing has become a preferred tactic for beauty brands. Social media marketing, coupled with the boom in e-commerce, has bred a mega-industry, with online beauty projected to be worth $38 million dollars by the end of 2023. According to a survey, 58 percent of respondents admitted they purchased a product because of an influencer. “All of the power went from manufacturers and retailers to the consumers themselves...Now we have social media where makeup artists are going on there and showing people exactly what to do.”ClosingWant to stand out? Simplr can help deliver wow moments for your customers through unparalleled customer service support. Visit simplr.ai to learn more. That’s S-I-M-P-L-R.ai. Thanks for listening to this latest episode of Today In Five. We’ll see you tomorrow.
From the Simplr studios in San Francisco, this is your daily briefing. IntroductionWith your Retail E-Commerce Briefing for today, Thursday, December 5th, I'm Vincent Phamvan.As online shopping grows, many retailers are revamping their staffing to better keep up in a fiercely competitive retail landscape. First, here are some retail headlines. Paid Social Ads Account for 45% of Online Budget on Cyber WeekendFor Cyber Weekend, retailers put 45 percent of their online media budgets into paid social ads, helping to generate 33 percent of total revenue during the weekend. Last year, both of those metrics were less than 15 percent according to digital ad agency, PMG. On Thanksgiving Day, social channels boosted their share of conversions to 30 percent this year from 16 percent in 2018. Black Friday broke records for retailers as revenue, return on investment, click-through rates, cost per thousand, and cost per click metrics surpassed forecasts. PMG’s research reveals just how significant social commerce has become for retailers as they aim to reach mobile shoppers during the holiday season.ThirdLove Tests PersonalizationPopular disruptor lingerie brand, ThirdLove, knew personalization was critical to improving the customer experience. Using the personalization engine, Dynamic Yield, which was acquired by McDonalds this year, ThirdLove was able to show different homepage experiences to consumers and test new messaging and strategies. The company has since run 50 tests and improved critical metrics like conversions, average revenue per user, and click-through rate. Their director of product growth said, “It takes a lot to get someone to make a purchase when they’ve only seen an ad on Facebook...You have to be intentional to overcome those barriers.” The company saw a 23 percent increase in average revenue per user, a 3 percent uplift in conversions, and a 6 percent increase in click-through rate. ThirdLove says they have plans to come up with more nuanced ways of testing site personalization. Pop-ups Becoming Key Strategy for Digitally Native BrandsPop-ups are rapidly becoming a key strategy for many digitally native brands, with analysts saying pop-ups are becoming an increasingly important part of the $3.8 trillion dollar U.S. retail market. Online brands are able to utilize the data they get from their customers to focus their efforts on getting strong sales. The plunge into data-driven pop-ups comes as both digitally native brands and pop-ups are seeing strong growth and many established retailers are struggling with declining sales and higher operating costs. Unlike traditional retail stores, pop-ups don’t have to worry about appealing to a wide audience. The shops can be built to appeal to a narrow audience for a short window of time, and along the way introduce more customers to the brand and gather more information about their likes and dislikes. According to chief industry analyst at NPD Group, Marshal Cohen, pop-up shops are a force to be reckoned with because they allow brands to experiment with concepts quickly and build closer connections to their customers with personalized service.Retailers Revamp Staffing As Consumers Shift To Online ShoppingEarly data shows that online shopping will account for a larger percentage of total holiday sales compared to previous years. Foot traffic to U.S. stores fell about 6 percent on Black Friday as more people ordered online or went to stores on Thanksgiving Day. Online sales reached $7.4 billion dollars on Black Friday, up from $6.2 billion dollars last year, according to Adobe Analytics. E-Commerce is expected to account for about $170 billion of the roughly $730 billion in total holiday spending this year according to the National Retail Federation. Some chains, including Target, Walmart, and Best Buy have posted strong sales in recent years by adapting to the consumer shift to online shopping. They use their stores to handle deliveries or convince shoppers to pick up orders rather than waiting for an Amazon package. Target says it now sources 80 percent of its online orders from stores, not warehouses. Retailers are rethinking their staffing to keep up with new competitive challenges, as well as attract workers and control payroll costs. Under a new staffing system at Target, more workers are responsible for the full chain of tasks needed to keep their department well-stocked and shoppers happy. Target also added technology on hand-help devices to guide workers through the store more efficiently to gather or send out online orders. Target has also promised to raise its minimum wage to $15 dollars by next year.Walmart also uses stores to fulfill its online grocery orders and is increasingly relying on stores for other types of e-commerce orders, although most are shipping from warehouses. A Target executive said, “I think the biggest change is the introduction of online and digital retail into stores.”ClosingFind out how Simplr can cut your customer service response time through cutting-edge technology and on-demand talent at simplr.ai. That’s S-I-M-P-L-R.ai.Thanks for listening to this latest episode of the Retail E-Commerce Briefing. Until next time.
On this episode of Beyond Technology: The Experience Podcast by Acrelec, Vincent Attia, Data Processing Manager for Acrelec, spoke with host Daniel Litwin, The Voice of B2B, about utilizing AI in the QSR (Quick Service Restaurant) industry. Attia began the conversation with a brief explanation of what AI is in the food service industry; in the QSR space, McDonald’s is one of the only companies who have utilized AI in their restaurants. To aid in this endeavor, McDonald’s acquired an Omnichannel Personalization Platform, Dynamic Yield, for $300 Million in the spring of 2019. While this type of AI personalization is similar to the shopping experience Amazon provides, Attia detailed how the QSR industry can deploy it in a different way. One new product introduction that Attia said is doing well in the QSR industry is the self-service kiosk. The kiosk’s help reduce the pressure on the person ordering, who doesn’t feel pressured to hurry up and place an order. QSR’s have reported a 10-15% uptick in sales due to the kiosks. Attia provided an example of a QSR formally known as Eatsa, which positioned itself as a 21st Century Automat, with a cashless, all digital order flow. Eatsa is now rebranded as a technology company, Brightloom, and has partnered with Starbucks. In exchange for an equity stake in Brightloom, Starbucks has licensed aspects of their mobile ordering and rewards technology to the QSR. Attia and Litwin discussed why QSRs are slow to adapt AI technology, and how it can provide a deeper look into analyzing areas of the QSR workflow, from drive-thru lines to fry-cook temperatures. Attia went on to explain how AI can improve bottlenecks in the QSR workflow. What many QSR’s may not know is, their existing hardware often would not have to change in order to employ these AI technologies. Attia walked Litwin through the steps a QSR must take in order to employ AI software on their existing hardware.
"עוד פודקאסט על כאבי גדילה" היא סדרה מקצועית מבית היוצר של "עוד פודקאסט לסטארטאפים". את הסדרה מובילה נעמה זלצמן, סמנכ"לית פיתוח עסקי בקרן Vertex Ventures. --- אורי לביא הצטרף לחברת Dynamic Yield (שנמכרה למקדונלד'ס לאחרונה, בסכום מוערך של למעלה מ-300 מיליון דולר) בשלביה הראשונים, עוד כשהיו פחות מעשרה עובדים, ובנה את תשתית המכירות העולמית של החברה שעומדת כיום על עשרות מיליוני דולרים. בעברו עבד בחברות Comigo, שם שימש כסמנכ"ל מכירות, ביוניקורן Conduit (שם כיהן כסמנכ"ל אסטרטגית מובייל), COO בחברת TrendIT שהונפקה ועוד. אחרי ההצלחה של Dynamic Yield בארה"ב, מגיעה ההחלטה להתרחב לשווקים נוספים. בפרק שוחחנו על השיקולים שהביאו את החברה להתמקד דווקא בגרמניה לעומת אנגליה, ההחלטה לחדור לאחר מכן לשוק האסייתי, איך התבצעה ההתרחבות העסקית בפועל ופתיחת המשרדים המקומיים, מי הם אנשי המכירות האולטימטיבים והדרכים לגייס אותם (לבד, ללא חברות השמה), איך מנהלים צוות מכירות גדול וחוצה מדינות? מהם ה- best practices הכי חשובים להתמודדות עם מכשולי השפה והתרבות שכדאי לדעת כשמוכרים בכל העולם ועוד.See omnystudio.com/listener for privacy information.
"עוד פודקאסט על כאבי גדילה" היא סדרה מקצועית מבית היוצר של "עוד פודקאסט לסטארטאפים". את הסדרה מובילה נעמה זלצמן, סמנכ"לית פיתוח עסקי בקרן Vertex Ventures. -- אורי לביא הצטרף לחברת Dynamic Yield (שנמכרה למקדונלד'ס לאחרונה, בסכום מוערך של למעלה מ-300 מיליון דולר) בשלביה הראשונים, עוד כשהיו פחות מעשרה עובדים, ובנה את תשתית המכירות העולמית של החברה שעומדת כיום על עשרות מיליוני דולרים. בעברו עבד בחברות Comigo, שם שימש כסמנכ"ל מכירות, ביוניקורן Conduit (שם כיהן כסמנכ"ל אסטרטגית מובייל), COO בחברת TrendIT שהונפקה ועוד. בפרק שוחחנו על השיקולים שמביאים חברה לבחור את השוק הראשון שלה, ולאחר מכן על הסיבות ובחירת הטיימינג להתרחב לשווקים פוטנציאלים נוספים. שוחחנו על איך בפועל תהליך כזה מתבצע; מי הם אנשי המכירות האולטימטיבים והדרכים לגייס אותם, איך מנהלים צוות מכירות כל כך גדול וחוצה מדינות? מהם ה- best practices הכי חשובים להתמודדות עם מכשולי השפה והתרבות שכדאי לדעת כשמוכרים בכל העולם ועוד. חלק א' מתמקד בהתרחבות לארה"ב - החל מבניית תשתית המכירות מרחוק, מציאת ערוצי הפצה ובניית מערך שותפויות אסטרטגיות, המעבר ופתיחת משרדים בניו יורק, גיוס עובדים מקומיים (לבד, ללא חברות השמה), גיוס VP Sales לחברה ועוד. See omnystudio.com/listener for privacy information.
In this final Drill to Detail Episode before we take a break for the summer, Mark Rittman is joined by Bhav Patel, founder of the London Conversion Rate, Optimization and Product Analytics Meetup to talk about Conversion Rate Optimization, Experimentation and A/B Testing, Customer vs. Product Analytics, Attribution and Personalization ... and the story behind the CRAP Meetups.CRAP Talks: CRO, Analytics and Product LondonCRAP Talks on SlackAnalytics, BigQuery, Looker and How I Became an Internet Meme for 48 Hours (CRAP Talks presentation)McDonald's is acquiring Dynamic Yield to create a more customized drive-thru (TechCrunch)
In this final Drill to Detail Episode before we take a break for the summer, Mark Rittman is joined by Bhav Patel, founder of the London Conversion Rate, Optimization and Product Analytics Meetup to talk about Conversion Rate Optimization, Experimentation and A/B Testing, Customer vs. Product Analytics, Attribution and Personalization ... and the story behind the CRAP Meetups.CRAP Talks: CRO, Analytics and Product LondonCRAP Talks on SlackAnalytics, BigQuery, Looker and How I Became an Internet Meme for 48 Hours (CRAP Talks presentation)McDonald's is acquiring Dynamic Yield to create a more customized drive-thru (TechCrunch)
Rona Yang will be sharing her Customer Success journey, as well as some of the approaches she took to building up the processes that have made the CS team at Dynamic Yield successful. Link to CS Live Podcast Meetup: https://bit.ly/2XWA66n
Dynamic Yield's Sr. Director of Channels & Alliances, Charles Brun, shares his insights, best practices, and predictions for ecommerce personalization.
In this episode of Deal Talk with 7MA host Ariail Siggins discusses research produced by 7 Mile Advisors examining trends in the digital marketing space of our consumer practice. Ariail is joined by the head of 7 Mile’s consumer practice, Mark Landry and associate Sydney Larese, both of whom contributed to the research. Sydney discusses the effects of digital marketing on consumer's desires and expectations (4:18), how consumers are coming out as the big winners in modern day digital marketing (9:32), and the impact of digital marketing on the M&A activity of companies. (11:15) Sydney then switches gears to talk about how digital marketing is affecting the work of traditional marketing agencies. (13:13) Sydney finally talks about how consumer companies can no longer afford to neglect digital marketing and how the millennial generation thinks about digital marketing. (15:15) If you are interested in trends in the digital marketing space through the lens of consumer companies and how these trends affect the M&A space, this conversation is for you. You can view the research discussed in this podcast by reading Sydney’s white paper entitled Consumer Marketing Landscape (https://www.7mileadvisors.com/industry-research/whitepapers/) . If you have any questions for Sydney or Mark or just want to dive a little bit deeper, Sydney can be reached at sydney@7mileadvisors.com and Mark can be reached at mark@7mileadvisors.com. Quotes: Sydney on how the Amazon Effect is changing consumers desire to acquire more information before making a purchase: “I think a big value add that consumers are looking for are they want to know as much product information as possible before they actually end up purchasing it.” (05:27) Mark on how he sees digital marketing affecting the M&A activity of larger consumer products companies: “Consumer products businesses are starting to buy up these digital start-ups to hopefully just learn from them and understand how they're getting proximity with the consumer in this whole digital ecosystem.” (15:13) Links to research and mergers mentioned in this episode: Consumer Marketing Landscape Research (https://www.7mileadvisors.com/industry-research/whitepapers/) Zodiac acquired by Nike (https://www.zdnet.com/article/nikes-purchase-of-analytics-firm-zodiac-highlights-focus-on-customer-lifetime-value/) : (12:02) McDonald's acquires Dynamic Yield (https://www.wired.com/story/mcdonalds-big-data-dynamic-yield-acquisition/) (12:24) IPG acquires Axiom (https://www.acxiom.com/news/acxiom-marketing-solutions-joins-ipg-family-of-companies/) (13:55) Connect with us: Our website: www.7mileadvisors.com (http://www.7mileadvisors.com/) Follow us on (https://www.youtube.com/channel/UCvrwqa52rRivTAPTg24T-TQ) Have topics you want to hear about? Email Ariail with your suggestions or questions at ariail@7mileadvisors.com (mailto:ariail@7mileadvisors.com) Subscribe to Deal Talk with 7MA on Google Podcasts (https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5ibHVicnJ5LmNvbS9mZWVkcy9kZWFsdGFsa3dpdGg3bWEueG1s) Deal Talk with 7MA, a bi-weekly podcast by 7 Mile Advisors that aims to give listeners a look behind the curtain of the middle market Mergers & Acquisitions world. 7 Mile Advisors is a middle-market M&A firm based out of Charlotte, NC that provide investment Banking services and advise on mergers, acquisitions, and private capital transactions around the globe.
This week, David, Anand and I are joined by Nancy Nardin, creator of the Nancy Nardin Salestech Landscape, to talk about all things Salestech. How to buy salestech, why to buy it, who should buy it and how to optimize the outcomes from salestech investments. Here are the highlights: The evolution of Salestech and state of the landscape: it’s a scattered approach but it should be strategic. - Salestech is more than CRM - Why we aren’t investing as much or as well in salestech as we should be - Who is in charge of salestech buying? - Why is sales tech lagging martech so much? What are the traits of sales organizations that are leveraging tech really well? - They have made a commitment to tech as a strategic imperative - Start with capability gaps- not technology - How do we build a roadmap for the right technology rollouts? - The Hierarchy of Sales Need – the highest level (who we are selling to and why) versus the bottom of the hierarchy: driving leads into the funnel - Managing sales capacity optimally by prioritizing where salespeople spend their time and investing in the tech to enable that Who is on the buying committee for sales tech and what are their dynamics? - Marketing ops - Sales ops - Sales enablement - Sales leadership Should we be talking about the Revenue Stack instead of the sales or marketing tech stack? Are sales and marketing too closely inter-woven to separate the stacks so cleanly? Understanding the different priorities of sales and marketing - how can marketing help sales be more efficient? Is marketing thinking empathetically enough about what sales really needs? The notion of quota, moving from activity-based measurement to outcome-based sales activities, and the 3 trends impacting tech-enabled sales teams: - The maturity of Inside Sales - Sales enablement as a role - The potential of AI to change the game for reps The 5 basics sales priorities and finding the tech and tools to help enable that - Are sales people focusing on the right things? - Do they have the right tools to get prospects to engage? - Do they know how to leverage content to communicate value? - Are they able to close in a timely way? - Do they have the ability to sell again? What is the basic minimum salestech stack requirement for a high growth company? - CRM - Online meetings - Lead list building/ Access to contact information - eSignatures But then Nancy questions if CRMs are really designed for high-velocity sales organizations How can sales people be more transparent about their products and build trust with buyers? - Nancy says ‘listen and ask layered questions’ - David says ‘don’t focus on features alone but try to address their more operational questions honestly in demos. Help the customer ask the right questions’ - Anand says ‘understanding the context and career stage of the prospect they are talking to, since investing in tech is an important milestone in their career’ is an underrated sales skill - a LOL moment about Sales ‘biggest weaknesses’! Cutting the FAT (fetching/ assessing/ tasks) in sales: only 35% of a sales rep time is spent talking to customers. Why? And where do they spend the rest of their 65% of their time? How can salestech help move that 35% to 50% and what would our revenues look like if that happened? Biggest changes in the salestech landscape - the biggest chunks of tools on the landscape are from just 2 major categories: Who to sell to, and How to keep them engaged. All the rest of 40+ are squeezed into the second half of the landscape. At the top of the funnel is marketing, bottom is management. A lot has to happen to close a deal- how do we get the tools that helps the rep to succeed in the middle of the funnel? Nancy suggests the need for a framework. News of the week: Why did McDonalds buy Dynamic Yield? McDonalds’ biggest acquisition in 20 years: Buys personalization and decision logic technology company Dynamic Yield.
La digital transformation ormai sta dilagando nel mondo ed un colosso inventore della catena di montaggio come Mc Donald, non poteva di certo stare a guardare. Infatti Mc Donald ha appena acquisito Dynamic Yield, azienda specializzata in progetti di intelligenza artificiale, che renderà personalizzata (e veloce) l'esperienza di acquisto consumatore.Come funziona nel pratico: molte informazioni al momento sono top secret ma possiamo dirti che il processo di produzione ed i servizi diventeranno sempre più personalizzati in base ad alcuni parametri come: il meteo e il livello di affollamento del locale. Al cambiare delle stagioni, le persone tendono a consumare cibi in maniera diversa. Se i «big data» in possesso dei Dynamic Yield dovessero rilevare un brusco aumento delle temperature o un calo in alcune stagioni, beh allora arriverà un suggerimento in cucina per indirizzare meglio le pietanze, calde o fredde, promozioni ad-hoc e così via.Nel mondo moderno tutti possono prevedere gli eventi. Come quando per decidere di prendere l'ombrello prima di uscire, controlli la tua app del meteo. Nel business ciò diventa fondamentale.
McDonald's corporation recently announced its biggest acquisition in 20 years with the 300 million dollar purhcase of Dynamic Yield Ltd., Dynamic Yield is a startup that provides retailers with algorithmically driven “decision logic” technology and allows McDonald's to better personalize menus. --- Send in a voice message: https://anchor.fm/ecommerceminute/message Support this podcast: https://anchor.fm/ecommerceminute/support
In dieser 6. Ausgabe von "KI im E-Commerce" beleuchten Daniel Höhnke und Tim Schestag die Übernahme McDonalds von Dynamic Yield, Daniel spricht über seinen Trip nach London zum Dotdigital Summit, die BVG hat einen Ticket-Bot gelauncht, Lidl veröffentlicht den LIA Chatbot und Wallmart steigt in den Voice Commerce ein! - Merchant Day (03.05.2018) in Hannover - OMR (07.-08.05.2019) In Hamburg - Shopware Community Day (23.05.2019) in Duisburg
A integração desta tecnologia vai permitir personalizar os menus no McDrive, com base nos eventos locais, na hora ou nas refeições mais pedidas no restaurante.
In this week's episode of Analytics Neat we take a look at the acquisition of Dynamic Yield by McDonald's. Why does this acquisition make sense? How will it be used? Why does this outline the larger purpose for digital data within an organization? All of this and more in this week's episode of Analytics Neat. Thanks for listening! iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2 Spotify: https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3 Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat Continue the conversation on Twitter with #AnalyticsNeat https://twitter.com/BillBruno https://twitter.com/AnalyticsNeat Visit BillBruno.com
When you roll up to a McDonald's drive-thru in the near future, you might notice the menu changing while you're ordering to persuade you to buy a few more items. The fast food giant is buying machine learning startup Dynamic Yield for a reported $300 million, and the first stop for the company's AI is the drive-thru window.
This week, Facebook bans White Nationalism, will Europe's new laws make memes illegal, YouTube can't compete with Netflix, Amazon & Hulu,... All the highlights from Apple's new services, and much more. Headlines McDonald's is announcing an agreement to acquire personalization company Dynamic Yield. Boeing will drop it's Software update Europe's controversial overhaul of online copyright receives final approval Facebook Bans White Nationalism and White Separatism Audible Book of the Week Tim Cook: The Genius Who Took Apple to the Next Level By Leander Kahney Sign up at AudibleTrial.com/TheDrillDown Music Break: Throw Away Your Television by Red Hot Chili Peppers Hot Topic: Apple's "It's Showtime" Event The 5 biggest announcements from Apple's March event Apple News + The danger of ‘I already pay for Apple News+' Apple Card What the New Apple Credit Card Offers Consumers Apple Arcade Channels Apple TV + Final Word YouTube Bows Out of Hollywood Arms Race With Netflix and Amazon The Drill Down Video of the Week Apple's TV event in 7 minutes Subscribe! The Drill Down on iTunes (Subscribe now!) Add us on Stitcher! The Drill Down on Facebook The Drill Down on Twitter Geeks Of Doom's The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all. Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Vudu product manager Tosin Onafowokan.
Earlier this week the DOJ reversed course and announced that it is siding with a district court ruling that said the Affordable Care Act was unconstitutional. Hoping to strike the law down entirely, President Trump is also trying to rebrand the GOP as “The Party of Healthcare.” Sam Baker, healthcare editor for Axios, joins us this new development and how split the president's party is on this new course of action. Next, McDonald's has just made its biggest acquisition in two decades in a deal worth $300 million. It is an Israeli startup called Dynamic Yield, which McDonald's hopes will take them from mass marketing to mass personalization. You will first see Dynamic Yield's technology at the drive thru window where digital displays can change in real time based on factors such as weather and what the customer is ordering. My producer Miranda joins us for more. Finally, you've heard of the placebo effect, but what about its evil twin the nocebo effect? It's when a person experiences negative symptoms from an inert pill or treatment, sometimes even from verbal suggestions. Studies are currently being done to better understand placebo and nocebo effects. Shayla Love, science writer at Vice, joins us to discuss how it all works. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
IDF Responds To Hamas Rocket Fire Overnight Despite various reports of a ceasefire, Hamas militants continued to fire at least 60 rockets overnight Tuesday, into southern Israeli communities. This, after Israel began retaliatory strikes Monday evening in response to a long range J80 missile that was fired into central Israel. #Gaza #IDF __________________ IDF Responds To Hamas Rocket Fire Overnight Dr. Mordechai Kedar, Begin-Sadat Center for Strategic Studies, Bar Ilan University speaking via Skype about the overnight escalation with Gaza. #MordechaiKedar #Gaza ____________________ 7 Year Old Boy Shot In West Bank Attack A seven-year-old boy was lightly wounded by gunfire in the West Bank settlement of Beit El after shots were fired from the Arab village of Jalazone a mere 1km away. #WestBank #Attack ___________________ US Officially Recognizes Israeli Control In Golan As far as the US is concerned, the Golan Heights belongs to Israel. US President Donald Trump officially signed the proclamation on Monday with Israeli Prime Minister Benjamin Netanyahu standing beside him. #US #GolanHeights ___________________ Vice President Pence Blasts Democrats At AIPAC At the ongoing annual AIPAC conference, US Vice President Mike Pence didn't mince words when blasting Democrats on Monday, calling out the Democrats for not supporting Israel. #AIPAC #Pence ___________________ Gantz Muses That The PM Would Like To See Him Dead The Benjamin Netanyahu/Benny Gantz feud just took a bizarrely extreme turn. As according to a leaked tape recording obtained by Channel 13, Blue and White Chairman Gantz can be heard saying, ““If (Netanyahu) had a way that I would be harmed, that they would kill me, he would do it.” #Netanyahu #Gantz ___________________ Germany To Launch Investigation In Case 3000 Germany is launching a probe of its own on Israeli PM Netanyahu's involvement in the German submarine affair. #Germany #Probe ___________________ Eurovision Hits Logistical Snags According to a report in the marker, Eurovision 2019 is now facing some major issues regarding its security budget and transportation– along with a host of other issues in Israel. #Eurovision #Logistics ___________________ Mcdonald's Acquires Israeli Startup For $300 Mil It's just been announced that Mcdonalds will be acquiring Israeli startup ‘Dynamic Yield' for roughly 300 million dollars, or about 1 billion shekels– making this the food franchise's biggest acquisition in decades. #McDonalds #Startup ___________________ US To Extend E-2 Visa Program To Israelis On May 1, 2019, Israelis will finally be eligible to obtain the E-2 visa from the United States. Meaning that all Israeli citizens will then be able to apply for an American work permit, as long as they can invest a ‘substantial amount of capital' in the US. #US #Visa ___________________ See The Sunrise From Space! Israeli-made Beresheet spacecraft has sent home some amazing footage and photos from the orbit. #Beresheet #Space ___________________ Hebrew word of the Day: HESSKEM | הסכם = AGREEMENT / TREAT Learn a New Hebrew word every day. Today's word is 'HESSKEM' which means AGREEMENT / TREATY #LEARNHEBREW #HEBREWWORDOFDAY #ILTVHEBREWWORDOFDAY ___________________ The Weather Forecast Tonight should be rainy and cool, with a low of about fifty-five or thirteen degrees Celsius. Then tomorrow you can expect partly cloudy skies and a chance of showers to a high of sixty-five or eighteen degrees Celsius. #ISRAELWEATHER #ISRAELFORECAST See omnystudio.com/listener for privacy information.
The EU Parliament approves the “link tax” and the “upload filter.” Uber acquires Careem, McDonald’s makes a tech acquisition, and a wrap-up of the hot-takes from the Apple event. Sponsors: Datadog's Integration with Alibaba Cloud Tiny.website Links: Europe’s controversial overhaul of online copyright receives final approval (The Verge) HUAWEI’S P30 PRO IS A PHOTOGRAPHIC POWERHOUSE WITH A TINY NOTCH (The Verge) Uber announces $3.1 billion deal to buy Middle East rival Careem (CNBC) McDonald's is acquiring Dynamic Yield to create a more customized drive-thru (TechCrunch) Exclusive: First look at Apple’s new AirPods-like ‘Powerbeats Pro’ truly wireless sport headphones (9to5Mac) Very Brief Thoughts and Observations on Today’s ‘Show Time’ Apple Event (Daring Fireball) Subscribe to the Ad-Free Premium Feed Here!
Martin White rounds up the day's biggest news in the world of food and beverages, including: McDonald’s to acquire ‘decision logic’ pioneers Dynamic Yield, Lantmännen acquires Tate & Lyle’s oat ingredient business, and Nestlé opens new research and development centre in Beijing
1. The evolution of B2B Marketing In the B2B context, Segmentation, Prospect Intel, and Content Marketing remain at the top of the CMOs priority list. There have been considerable innovations and advancements around these areas. Consider these recent headlines: Versium Join Forces with LiveRamp to Launch AI Powered B2B Audience Segments Drift Introduces 'Drift Intel' to Eliminate Friction For B2B Buyer Terminus Introduces ABM Command Center for B2B Marketers • What are the 2-3 top trends in B2B marketing that are practical and are truly moving the needle forward for marketers? • How are or should CMOs respond to the changing nature of B2B marketing? 2. What’s new in B2C CX? HubSpot Launches Conversations; Brings Bots, Live Chat, and Team Email to Growing Businesses Intercom Introduces New Chatbot Tech Designed to Accelerate Sales Chatbot technology is clearly something that’s caught the popular fancy of marketers. But obviously like with all things AI, its only going to be as useful as the data its build upon. Our panelists share some examples of chatbots in action they have had positive experiences with. 3. Quick Comments: We also had quick comments on these other news stories that caught our eye: CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer Since it tracks offline purchases as well as online activity, the CDP can tell the marketer when the sale has already been made. How big of a problem do you think this was – haven’t we all as customers been retargeted long after we either made a purchase or never showed the full package of intent signals needed to qualify as a lead? Dynamic Yield expands its platform to the physical world Dynamic Yield, the AI-powered omnichannel personalization engine will invest in powering individualized experiences beyond web - across kiosks, call centers, POS systems, IoT devices and more as the company sets its sight on becoming the industry’s first personalization anywhere platform. How big do you think the ‘personalization anywhere’ wave is going to get? + Anand shares his story of ROI, the orphan elephant that his firm - Intelliphi - just adopted. Enjoy and see you next week! Tweet your observations, comments and suggestions; and tag us! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech Follow us on Spotify or leave us a review on iTunes. Have a great week. Thank you.! podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview
Episode 127 is an interview with Katya Ermak, Director of E-Commerce and Digital Marketing at Sabon NYC. We caught up with Katya Ermak at the ShopTalk 2018. Katya is the director of E-commerce at Sabon NYC. We talked with her about how Vertically integrated brands think of Amazon. How they leverage their omni-channel tactics and the future of malls. How Sabon is approaching e-commerce including their Magento platform, and some of their current tools such as Dynamic Yield. Episode 127 of the Jason & Scot show was recorded on Monday, March 19, 2018. New beta feature, Google Transcription: Transcript Jason: [0:25] Welcome to the Jason and Scott show this episode is being recorded on Monday March 19th 2018 I'm your host Jason retailgeek Goldberg and as usual I'm here with your Wingo. Scot: [0:38] Hey Jason welcome back Jason Scott show listeners we are podcasting live from the shock talk show here in sunny Las Vegas and we're excited to have on the show today Katja or Mac. Katya is director of e-commerce and digital marketing at sabon NYC she has also spent time with Brands such as rainbow Century 21 and isobar welcome to the show. Jason: [1:02] Thanks for joining us it's a little known fact but Scott exclusive. Scot: [1:06] Did we use it as your. Jason: [1:07] FedEx in his own bath so. Katya: [1:09] That's great to hear. Scot: [1:11] Yeah I'm going to have the bath bombs. Jason: [1:13] So he's very excited about having you here when the things we always like to do on the show is talk to her guest. Scot: [1:20] About their backgrounds and how they came to the control so could you. Jason: [1:20] And how they came to their current role so could you tell us a little bit about as you got into the industry and and what your current role is. Katya: [1:28] Wright's Okerlund director of e-commerce and just the market at sabon started there about. Two and a half years ago before that I decided I was with isobars. Worked on their engagement seem he ran out of states and before that I did a Content management for Rainbow shops. [1:51] E-commerce was definitely something that, I was interested in when I was in college I have a fashion business degree and I was just thinking of where can I go with that degrade dad would make the most value out of my account. And I got a couple and their shapes e-commerce internship especially one with Century 21 which really to cough. And I love my job love what I do eCommerce is fantastic and it's such a growing animal and there's so many different things that you can do with us. Scot: [2:26] Did you go to the fitt isn't that the big fashion School in New York. Katya: [2:30] Right now I went to Berkeley College which is Elsa in New York. Scot: [2:33] Okay cool awesome yeah I mean a lot of young ladies that are studying fashion and there's a lot of different ways it go to nursing you chose e-commerce you feel like it's still scratches your fashion itch or. Katya: [2:44] Absolutely that was like a business degree with a fashion flavor to it and as a side like. I was interested to see I came to the Barclay because I wanted to be a buyer but while I'm studying there was. Digital start taking off at that time and people start talking more and more about it and how did brick-and-mortar it will be going away and at some point it was very scary for fashion students because there was not a lot of job available and them. I was looking for something that's going to be very up and come in and which I think I did a very right turn. Scot: [3:24] Do they have chai have classes on how to do some digital marketing in that kind of thing or did you have to come pick it up on your own. Katya: [3:30] Pick it up on my own I think we had maybe social media class or something like that. Jason: [3:38] And can you tell us a little bit about like what the scope of your role is now so are you you responsible for operating the website and digital marketing. Scot: [3:44] Responsible for operating the website and digital marketing and. Katya: [3:49] The right I usually have I go about this the question like that as Dad to company currently has three ways of doing business so we have brick-and-mortar stores and in New York and we have wholesale Channel and we help outside so. Each channel is has its own Department. So my department and I'm head of the eCommerce department is responsible of running the website all the maintenance all the development all the digital marketing aspects. Currently we doing things with be social with Google with your panel ads what do Google shopping ads email marketing. Merchandising of the website the only thing that I'm not touching bases inventory and their warehouse relationship. Jason: [4:39] Can you tell us a little bit about subbing for our Wizards I might not know I think of you is a vertically integrated brands. Scot: [4:43] Think of you vertically integrated Brandt to you you guys make your own. Jason: [4:47] Products in you sell them direct as well as through wholesale channels is that right or. Katya: [4:52] Sabon at the bath and body products to reproduce by describes different moisturizing moisturizing lotions where electro brand, originally we're from Israel. So our products and natural in the based on that sea salts and minerals and that seemed muds original or the company was billed as the, franchise which country was its own franchise had at the store it's only Commerce about a year-and-a-half ago we got bought out by grouper shop. And older franchises for kind of put together and now we're. Like its own company we. Getting our products from Israel from our Global office and then we end up here you missed it then floss with your wholesale as well. Jason: [5:46] Got you and you have a number of stores as well. Katya: [5:49] So in New York with have down stores. Which primarily in the Hat and one in Brooklyn One Long Island around the world we have about I want to stay 200 stores. I'm waiting when country is when France England New Orleans Japan Korea. Jason: [6:12] Don't you very cool that's one of the questions I'm always interested in when there's a brand selling online that also own stores. Is some of the omni-channel aspects but you know so like. [6:27] Any attribution and figure out how the website is potentially driving people to your store or any any sort of digital experiences in the store those sorts of things. Katya: [6:39] It's always has been an ongoing chat challenge for us. Because the company was a franchise so originally it was just about driving Revenue we didn't talk about how, what the customer experiences are what are they experiencing the stores, with the expansion of Commerce and how it's all blending together how we can drive traffic for both and support each other so. This is currently changing and though we talked with talking about it was talking about different experiences that we can create one of the projects the wave. Working on right now is offer and we start War friends. So glad classes and understand our stores and just set it up like serve booking and the schedule and through the website, set of creating the tide out therapy, the experience with, tile store experiences but it's an ongoing challenge will always talk about it right now and will always thinking of how can we restore the very beautiful and we have this personal experiences when you get. Hand treatment there is a big whale when you can start a product if people owe people doesn't know customer doesn't know our brand and they're the coming to the website that getting. Very slightly different experience rather than to the store so it's always a conversation how do we get that will experience the very personal that spends on the website and. It's an ongoing conversation ongoing challenge for us which I'm hoping to grab more answers on the shop. Scot: [8:15] It would be a Jason Scott show if we didn't talk a little bit about Amazon and you talked about wholesale is Amazon so when you guys wholesale with and how would you describe your your kind of Amazon strategy and I'm thinking around them is up, partner slash competitors which is always a very much a friend of me with for everybody. Katya: [8:34] So that the company has a partnership at wholesale partnership with Amazon I think it was started about 3 year 3 years ago it took off and. Brought us Revenue brought us some sales and brought the brand recognition but we experience on the challenge of that it's very hard for us to manage and change the prices and change. Kind of given that experience that we have. On our Ecommerce outside or in the stores so with that being said but decided to launch Amazon is a Marketplace. With a felon buy on Amazon and we. Got a partner Channel advisor which is helping us kind of guiding us through and helping us set it up that channel is currently rolling out so I think we should be good to go I started selling there in about couple weeks. Scot: [9:26] Thanks for being a great that and then are you guys going to do hybrid we still do some wholesale and some third-party. Katya: [9:35] So we think when we going to go out there Amazon Marketplace looking to see what's out of traction and we getting it sad is going to be different products. That wholesale had done from with Amazon Marketplace we're going to be doing and we'll see how it's going to go if it's going to be, very successful we're going to slowly over allowed their wholesale piece off the table or, maybe it's going to be a bad idea to keep them in a conjunction working so it depends like really wanted to see and learn first to make it in time decisions. Scot: [10:07] Brickell conditioner at the path to purchase showing you had to head out and I wouldn't get a chance to talk about it but I'm in the queue today it was interesting, as Brands brought up to the challenges with with Amazon more and more of them were being sought for this hybrid model so for example one brand was complaining Amazon wouldn't order their product fast enough and one of the panelists, because most actually recommended you know you can actually have your you could you can you do Marketplace for that same item and then if Amazon sales your item, you can at least have some guarantee that your product will be there there some other examples like that were in the early days of hybrid it was just selection you know Amazon has ex and I want them to have x + y and now there's like some more advanced strategies there for. Katya: [10:48] Marriage Style. Jason: [10:52] What are things that was interesting to me about any on the show is that I have this right you were one. Scot: [10:58] Very early. Jason: [10:59] Hours of dynamic yield. Is a software tool for doing personalization based on some some AI deep learning your chop talk those are the big buzzwords is personalization and Nai in so I was I was just curious. Scot: [11:10] I was just curious what kind of experiences you were you were in able. Jason: [11:19] You are enabling for your Shoppers with Dynamic yield and is it just email is it on your site and. Katya: [11:27] Sabon was the very early adopter robbed and I make you up and it just started out. And Esteban will love Dynamic yield and we pretty much do everything with them. Potentially. Did done utilizing their platform we just roll out and I think in August. Product recommendation on our homepage on the mobile on our product pages on in the car. [11:59] We also serve banners all over Bennett's in the website was served through the night make you all them would do it be testing reason Infinity. And we starting up looking about 30% of them would just roll them out in conversion rate and customer satisfaction. [12:22] I think there's so many things that you can do is then I make your old and strategies that we can Implement and you see it like I constantly seeing their case study that they're releasing or how they communicate with their how they work. There are other clients on the smaller scale of what the what weekend do mechanics executor so many things. Execution part where smallest unit sabon so it's a little bit harder. I think they doing an event in April in New York and it's going to be talking about more proficiency how different strategies for product personalization. We started with the product personalization on a homepage was started with a B test and soda personalized ended by customer who did its website and then we'll switch they were committed the resistance in today. Animation that learning in the recommended products that way and we'll see. Tremendous increases and sales in conversion other things in there and Genesis. So interesting and it's. Why don't those things that blowing my mind do you put in a smoke JavaScript X all on your website and you can. Change in the real time you can you can test, different with the with Dustin different pages would destined for muscle ache if you have how many different fields you can have and which one converts bad or so before before releasing anything pretty much on the website experience-wise for. [13:54] Customers were always faster always create 3/4 in Arizona with Dustin which one performs better same goes for all of our batteries all the copy that would do for the. Banners and difficult to actions and different images and different backgrounds and it's open it up so. [14:14] It's open. So many opportunities to learn who your customers and what they like and kind of a learning curve you constantly it's not it's not a platform that you just kind of. Started doing the things for you to constantly need to learn. Your phone those tests but it's open it up in a big door in personalization and making you a customer experience very personal for them. Scot: [14:39] I'm not a personalization experts maybe you guys can answer this so so does it kind of learn, okay this particular customer loves the flavian of the lavender or something then it'll show them more of that kind of thing I know it sounds like you got some maybe optimization kind of testing stuff, but then the personalization does it kind of like learn what people like and then it changes the website based on those earnings. Katya: [15:01] Right so it's obviously a quickie that every single person who comes in they said they cook it and we can sell what. What Journey did they had enough said what kind of batter the cloak on, what kind of products they looked at since they looked at the exfoliating products are monosaccharides and products, did they make a purchase at the after the cards post was there about cars value in Basin that information. The next time to come back we're going to serve them a different experience which could be anything we can recover the products if they were added something to the car is that the dead purchase. And then they come back maybe it will show them that product with the potential deal that they can get for that or if they weren't. Product page and then the added something else of the cards will show them assume all products in the car this wall there's a lot of different scenarios they can think about is how to personalize. Scot: [15:59] This is some married to Magento or is it a it's at Works within him. Jason: [16:03] That's a space tool you can Implement in NY Bridal platforms I think you guys impact are running it on Magento though what's was cool to me. Scot: [16:13] We had personalization for a long time. Jason: [16:17] What are the better you get to know the. Scot: [16:18] Where the better you get to know the customer over multiple sessions you you can stay. Jason: [16:22] D'Amore. Scot: [16:24] I've been to that customer in that that's still really important. Jason: [16:27] I still really important for monocytes though the majority of visitors are first-time visitors and so. Scot: [16:33] So where a lot of personalization is a Scorpion falling down. Jason: [16:35] Falling Down is. Scot: [16:39] Every customer is unknown so they get the same generic experience and. Jason: [16:40] So they get the same generic experience and you know you. Scot: [16:43] Come back over and over again get this great personalized. Jason: [16:45] But they are small percentage of the. Scot: [16:46] Small percentage of the total traffic better now is what I'll call. Incontact in session personalization where they like in Forever explicit and implicit signals. Jason: [16:54] Concession personalization where they like in fur explicit and implicit signals from. Scot: [17:02] The browsing you're doing in the single session. Jason: [17:04] 10 + *. Scot: [17:05] Dynamically personalizing for those unknown first-time visitor. Katya: [17:09] Describe Viking Camper for I'm sort of some sort of actually writing this scenario would the customer perform some sort of action like this subscribe to newsletter click to the body scrub at it since the car we're going to start time at the front experience based on what they see in. Scot: [17:23] Do you start to so sounds like it'll also work with display ads which is cool how about like your email marketing Ken can I personalize your email marketing so you know some lady likes a certain sent you can send her, Fort Worth jet something in her cart watch pie easy with cart abandonment emails but any personalization keep personalized like the emails you send out to. Katya: [17:42] Within Emma Guild you can upload the back so that we can put their dinner, your vagina inside of your email and you can serve them to like you have your content of the email like a promotion your content and down on the bottom you can show. Products specific was looking for that customer. Scot: [18:03] That's the first way that these. Jason: [18:06] This way that these tools. [18:10] Well then it is for the whole platforms of. Scot: [18:12] In the cool new feature that these guys are all. Jason: [18:16] Starting to roll out now is personalization. Scot: [18:17] Right now is personalization at open. Jason: [18:21] You can imagine like you send. Scot: [18:23] Email and if you have some personalized content in there it may be. Jason: [18:25] Personalize content in there that maybe is. Scot: [18:30] Has been personalized to the weather or something you buy. Jason: [18:31] Whether or something you browse for. Katya: [18:33] Based on time, for example if if we're running a promotion or some sort of dro sale so while the promotion promotion is running you going to see a clock down so you open, you open up your email and see if you can see it back down that says like, this promotion going to add in one hour if you open it at 30 minutes is going to say the promotions going to end 30 minutes and when the promotion ends in from simple to say I miss that and I open it up email after a week is going to show me something. Scot: [19:01] Buckeye Jail. Jason: [19:05] And its tail when the person oppa. Scot: [19:07] Awesome so it sounds like you have a relatively small e-commerce operation guys are dog doing a lot of pretty cutting-edge things what was kind of next on the road map where do you see e-commerce going. I with you guys then we'll talk Bradley about where your overall you so you can respond. Katya: [19:23] So another says so I was talking about. Sorry about that was talking about experiences Brandon to gather their stores and online we're working for another big project for us is the CRM. And we have a little to program and how how do we. Like the date of the week coming from magenta from our e-commerce platform is very clean the date of that we getting for people who signed out in the stores for loyalty program is not that clean so right now we're working on how do we combine, dos2 Joseph data points and create that. Loyalty emails and loyalty programs campaign so we talked with our loyal to customers at the same. But you can start at them the same it doesn't matter where they shop and where they saying up because we don't know but we think there is a lot of Gap and there's a lot of them. Cross reference of the people shopping at the shop in the stores and the shop online I feel like it's Crossing each other this year, we talkin in the company lied about CRM and loyalty and how do we bring this together what kind of campaigns were created and what kind of software we using one of their things why we came to the shop talk and like they do is mine, what is to find a CRM solution that we can use all of the data sort of segments that other than Kinect. Jason: [20:54] Very cool and there are several of them there so I suspect you'll you'll be successful in that mission you mentioned loyalty programs and that's been interesting to me cuz. Scot: [21:00] You mentioned loyalty programs and that's been interesting to me cuz that. Jason: [21:04] Feels a little bit like one of the themes of this year's show in. Scot: [21:08] Ulta Keynotes. Jason: [21:08] Ulta keynote they they mention that like the wealthy members represented something I want to say 90 or 95% of their total revenue which is. Scot: [21:20] I mean astronomical the Nike Chief digital officer talked about. Jason: [21:21] Michael the Nike Chief digital officer talked about how how successful their their Nike Plus loyalty program had been. Scot: [21:28] Nike Plus royalty program it been it sounds like you've had a loyalty. Jason: [21:33] You had a loyalty program for a while is it like a straight points for purchase program or how does it work. Katya: [21:39] So Historical we had to separate program Swan was the e-commerce little to program when you collect points for every purchase to do you make and then you released and then you redeem it for purchase online and we had a loyalty program in the stores. I'd same idea it was a little bit different so e-commerce it was once a once-a-month going on dollar stores with tiered I think it was five tiers, so this summer when we just launched the new upside in August and will I see the new pair of system in July. 2027 able to pick you up for a lot of different changes and we'll launch our new loyalty program the idea was this to combine their loyalty program in the stores and and online, kind of make it more sing with experience so it's currently is the same program you Wednesday for every dollar you spend. And then you can redeem at there's no cap and Redemption you also is a part of the Lord's apart of me also get welcome coupons and will be found as Dad. There's two coupons when is set up but you can use the next month. And the next next month so that's something that we actually got from overcome our parent company in Israel this is how they do it and they saw a lot more traction with just given a 10% sign up coupon, people people people coming back to redeem it more often and it works pretty well for us but we have a birthday. [23:17] Coupon that we said that the birthday gift that was on for the people to read them during their birthday month. And will do a lot of activities for our world passport will call them roll past board members would do events in the stores where are we. Do different treatments or different parties and we have I would do like new collection previews for them. It's another big thing that would Jordan like one of them stuck in before about CRM and how do we connect them it's still a little bit separated in terms of the promotions and like. I feel like in the store part would do much better much better job for the Loyalty rather than on the website so we talkin about how we can come by and make that experience more seamless. Jason: [24:04] Since you mentioned that you were going to look for some CRM Solutions it shoptalk we're sort of one day another show a day and a half in the show. Have you seen anything or or setting on a sessions that would be interesting to you. Katya: [24:20] Not yet. Scot: [24:23] Did she the Ulta keynote the kind of edger talk about experiences in a store, she's saying they're going to add a lot more experience than I already have like a salon in the story but I think they're going to add you almost more like taking it to a spa level of so it's kind of reminds me of some of the things you talked about that you guys doing your store I don't know if you saw it or not. Katya: [24:39] I saw something the Sephora was talking about it and they were showing all this experience as they did they create it's for their Shopper and this is it was very inspiring conversation the presentation that she had. She was talking about all of this this is exactly what we're looking for and I think that's exactly what the industry needs and like, the eve what the economist is moving Taurus is to like for example somebody get a notification that they forgot things in their cards and they're walking by the Sea for the, that they put a sample in there Carlin Dave it's there so this is why I would email them or send them a notification from there uh. Dad there's a store and the samples of all been there so you can come and pick it up. And you're passing by the store you come over talking to the sale associate to give any of that sample while they're doing that the same oh we also do all this experience is in the store treatments would you like to set up this and you know. Right there and then they perform the treatment on you and all the product of what he's doing the truth then you will receive the samples and then to send you an e-mail. Where is all this products and how do use them and the price point so then you can come back and either purchase them in the app. In the under your desktop in the Commerce website or you can come back back to the store to the store so I feel like they're doing great job in tiny tiny and those experiences in this something that. I really wanted some time and think about it if so I'll come back from the shop. Scot: [26:14] You kicked off what kind of Go full circle you talk about when you started your career, you were at heard in the stores are closing you want to get me Commerce how do you feel about stores now, they've been in the industry for a while if you think you think the small again and Retail apocalypse thing is over done or do you think it is tough for store what's the future stores. Katya: [26:32] It's interesting that's what the a lot of feel like a lot of things on top soccer talking about exactly like is the freaking word dad or. As odd involving the different way I personally think and a lot of people in the industry as wild that. Brick-and-mortar is not that bad but there was people who doing a ride and people who are not quite there yet and depending on how fast they can get there. What could it mean if they're going to keep their stores or not people definitely looking for some personalized experience as what we can do in a store to make it more relevant the more exciting. What are those experiences and I feel like this is where the industry going. [27:14] And I feel like they're at the seam of everything that I said today is about those experiences like what can we make so exciting for the customer. For them to come back obviously they're interacting with their sales associate interacting with the product when you see can't touch them smell them it's so much different from you, so I feel like. There's the stores going to definitely stay there not going anywhere but it's going to be involved into something completely different then we'll just have to buckle up. The bump it right and see where it takes us. Scot: [27:48] Buckle up buttercup a perfect. Jason: [27:51] Place to end it because it has happened again we've used up all our a lot of. Scot: [27:56] The time. Jason: [27:57] But we certainly want to thank you for. Scot: [27:58] I want to thank you for taking time off. Jason: [28:01] Join us. Scot: [28:02] Other folks have questions you're welcome to jump on a. Jason: [28:03] Questions are welcome to jump on the Facebook and continue the conversation there is always if you enjoy Today Show we'd love it if you jump on the iTunes and give us that 5-star review and until you do that we will be buckled up here. Scot: [28:17] Thanks Ryan Scott you're really appreciate you taking time. Jason: [28:21] Until next time happy commercing.
This week on the Extra Paycheck Podcast I am joined by Charles Brun. Charles leads the sales team at Dynamic Yield where they help personalize the journey of customers across different touch-points. Charles is also the founder of NowInStore, Juliette Et Chocolat and much more.
Dave Govanjoined us in the Bowery Capital studio this week to record another episode of the Bowery Capital Startup Sales Podcast: “Creating An Effective ‘Total Universe Of Accounts.’” This topic is one that every early-stage startup has spent plenty of time working through: compiling that list of potential customers that your startup plans to target when it first goes out to market. While different founders take different tacks, Dave walked us through the importance of formalizing the process and building a strategy piece that he aptly calls a “Total Universe Of Accounts.” As we’ll learn, there’s a right way and a wrong way.Dave has a stellar background as a long time CRO in the SaaS and marketing technology spaces. Over the last decade or so, Dave has served as an SVP leading North American Enterprise sales at VeriSign, and as an EVP at Sailthru, where he led global sales and oversaw a period of rapid expansion into the company’s growth phase. Currently, Dave is the CRO of DynamicYield, a fast-growing provider of SaaS website revenue yield optimization solutions. Finally, Dave is a prolific speaker on sales best practices in marketing SaaS and has authored a book on the topic calledCrisis In The Enterprise.Creating a “Total Universe Of Accounts” seems—on first glance—like a relatively straightforward exercise. But there are clear pitfalls and common mistakes that can lead to a confused and unfocused sales team early on in the life of a startup. As the CRO of DynamicYield, and a longtime SaaS, head of sales, Dave draws out a number of points that we hope you can use as a guide to improve your sales org. While no Total Universe Of Account is—or can be determined—the same, we lay out a clear process to built a focused, data-driven strategy that can help ensure that your early-stage sales team hits the ground running.EndFragment
Dave Govanjoined us in the Bowery Capital studio this week to record another episode of the Bowery Capital Startup Sales Podcast: “Creating An Effective ‘Total Universe Of Accounts.’” This topic is one that every early-stage startup has spent plenty of time working through: compiling that list of potential customers that your startup plans to target when it first goes out to market. While different founders take different tacks, Dave walked us through the importance of formalizing the process and building a strategy piece that he aptly calls a “Total Universe Of Accounts.” As we’ll learn, there’s a right way and a wrong way.Dave has a stellar background as a long time CRO in the SaaS and marketing technology spaces. Over the last decade or so, Dave has served as an SVP leading North American Enterprise sales at VeriSign, and as an EVP at Sailthru, where he led global sales and oversaw a period of rapid expansion into the company’s growth phase. Currently, Dave is the CRO of DynamicYield, a fast-growing provider of SaaS website revenue yield optimization solutions. Finally, Dave is a prolific speaker on sales best practices in marketing SaaS and has authored a book on the topic calledCrisis In The Enterprise.Creating a “Total Universe Of Accounts” seems—on first glance—like a relatively straightforward exercise. But there are clear pitfalls and common mistakes that can lead to a confused and unfocused sales team early on in the life of a startup. As the CRO of DynamicYield, and a longtime SaaS, head of sales, Dave draws out a number of points that we hope you can use as a guide to improve your sales org. While no Total Universe Of Account is—or can be determined—the same, we lay out a clear process to built a focused, data-driven strategy that can help ensure that your early-stage sales team hits the ground running.EndFragment
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