Podcasts about lookalike audiences

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser explores one of the most powerful (and underused) Meta Ads tools: Lookalike Audiences. As part three of the Meta Ads 101 series, this episode unpacks how sports teams can find new, high-quality fans by targeting people who are most similar to those already engaging—like video viewers, past ticket buyers, and website visitors.Jeremy walks through how to build these audiences, when to use them, what mistakes to avoid, and how to combine them with smart exclusions for even better performance.

In this episode of Experts Unleashed, I sit down with Mike Heiser, an expert who's managed over $100 million in ad spend. We dive deep into advanced advertising strategies, covering everything from optimizing Facebook and Meta ads to scaling campaigns beyond $5,000 per month. Mike shares powerful insights on creative testing, why video outperforms static images, and how to leverage AI features for better results. We also talk about the importance of geo-targeting and effective testing methods for different stages of ad spend. If you're looking to scale your ads profitably, you won't want to miss this episode!  

Kusha is an Inc 500 entrepreneur with a remarkable history of launching and exiting several 7- and 8-figure e-commerce businesses. With over a decade of experience in scaling brands on Amazon, Kusha has mastered the art of driving sales through advanced marketing strategies, data analysis, and impactful branding. His recent venture, Kazam, a revolutionary AI-Based SaaS tool, is transforming the way Amazon advertising campaigns are optimized, offering users significant profitability and organic ranking improvements.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of product differentiation in e-commerceStrategies for effective product development and innovationInsights on launching and exiting seven and eight-figure e-commerce businessesThe role of PPC (pay-per-click) advertising in driving sales and visibilityUtilizing AI tools to enhance e-commerce operations and marketingSourcing strategies and the significance of building relationships with manufacturersThe impact of consumer trust in product sourcing, particularly regarding country of originThe necessity of a robust intellectual property strategy for protecting unique productsDiversifying sales channels beyond Amazon for greater control and customer relationshipsThe value of customer feedback and iterative improvement in product developmentIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kusha, an Inc. 500 entrepreneur with over a decade of experience in e-commerce. Kush shares his journey of building and selling three Amazon-based brands, emphasizing the importance of product differentiation, effective PPC advertising, and leveraging AI. He discusses sourcing strategies, the value of design patents, and the significance of iterative product improvement. Kush also highlights the benefits of diversifying sales channels and building an email list. This episode offers actionable insights for scaling e-commerce businesses to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Create Differentiated Products: Stand out in a crowded market by offering unique products.Robust IP Strategy: Protect your innovations with utility or design patents.Leverage Digital Marketing: Use platforms like Meta and Google Ads to capture customer data and build a customer database.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comShazamShopifyAmazon PPCCanvaGoogle AdsGlew.ioPickfuProduct PinionAlibabaUpworkRich Dad Poor DadSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript Area...

Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways.

Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways.

Send us a textDiscover how Maxx turned setbacks into stepping stones, overcoming supply chain woes and financial turmoil, only to emerge with Madison Braids—a brand that skyrocketed to a $3 million triumph. Imagine having the insights to double, even triple your ROI with laser-focused strategies; this episode holds the keys to that paradigm shift.In this episode, Jordan West with Maxx Blank, a cofounder of Triple Whale, as he shares the incredible evolution of his ecommerce ventures. Our conversation navigates through Maxx's early days launching boutique operations like Ivy and Fig, to his current success with Triple Whale, a game-changing analytics platform for Shopify merchants. Join us as we explore Maxx's lessons learned from navigating supply chain challenges, leveraging Facebook ads, and developing cutting-edge solutions for the future of social commerce.Listen and learn in this episode!Key takeaways from this episode:Ecommerce Opportunities and Challenges: The initial phase (2015-2016) offered great opportunities in ecommerce via platforms like Facebook, but also brought challenges with supply chain and marketing.Targeting Niche Markets: Madison Braids' success shows the value of focusing on niche markets and how expanding to broader audiences can drive scalability.Robust Data Platforms: Triple Whale's evolution from a dashboard to a comprehensive data platform highlights the importance of meeting real business needs, especially in ad attribution and real-time analytics.Leveraging AI for Insights: The development of "Mobi" showcases the benefits of using AI tools to generate data insights and automate workflows, aiding effective business decisions.Adaptability: Maxx emphasizes staying flexible and skeptical of absolute predictions, which is crucial for navigating business changes and consumer shifts.Community Engagement: Events like the Whalies play a key role in building brand loyalty and recognition within the industry through community engagement.Pandemic-Induced Shifts: The ecommerce boom during COVID spotlighted the necessity for businesses to adapt strategies in response to external shifts.User-Driven Growth: Triple Whale's growth illustrates the power of user engagement in product development, leading to organic expansion.Today's Guest: Maxx Blank, cofounder of Triple Whale. Maxx is highly connected to the ecommerce industry, particularly in data analytics and marketing strategy. He is an expert in developing platforms that provide comprehensive analytics solutions for ecommerce businesses, addressing challenges like ad attribution, and evolving products to support multi-touch attribution and real-time data visualizations.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

W tym odcinku rozmawiamy z Patrykiem Guzkiem, ekspertem od Facebook Ads i Meta Ads, o tym, dlaczego większość firm traci pieniądze na kampaniach reklamowych na platformach Meta oraz jak to zmienić. Omawiamy najczęstsze błędy popełniane przez marketerów i przedsiębiorców, takie jak niewłaściwe ustawienie kampanii czy ograniczenie się do funkcji "promuj post". Patryk dzieli się swoimi sprawdzonymi rozwiązaniami, które pomagają dzisiaj skutecznie docierać do klientów, wykorzystując Meta Ads w pełni – od lepszej segmentacji grup docelowych po kreatywne podejście do treści reklamowych, a także niestandardowe formy reklamowania. Więcej informacji o możliwościach zespołu WBIZNES: https://www.strategiawbiznes.pl Co znajdziesz w materiale: 0:00 - Intro i ciekawe fragmenty z rozmowy 0:36 - Przedstawienie gościa Patryka Guzka, eksperta od reklam Meta 1:11 - Częste problemy z reklamami Meta i jak je poprawić 1:49 - Znaczenie optymalizacji reklam Meta, a nie tylko promowania postów 2:31 - Docieranie do użytkowników za pomocą wielu punktów styku w reklamach Meta 3:08 - Wykorzystanie danych z CRM i Lookalike Audiences w reklamach Meta 4:22 - Rola wideo i rodzaju treści w skutecznych reklamach Meta 5:32 - Reklamy Meta jako narzędzie wymagające kreatywności i strategii 6:03 - Branże, w których reklamy Meta działają najlepiej 7:15 - Reklamy Meta dla usług wymagających edukacji klientów 8:34 - Reklamy Facebook vs Google: różne podejścia do różnych celów 9:45 - Jak reklamy Meta inspirują nowe potrzeby u użytkowników 10:22 - Znaczenie pokazywania wartości usługi w reklamach Meta 11:06 - Wykorzystanie emocji do zwiększania zaangażowania w reklamach Meta 11:46 - Etyczne kwestie i prywatność w reklamach Meta 12:55 - Jak Meta zbiera i wykorzystuje dane 14:23 - Jak uczenie maszynowe optymalizuje reklamy Meta 15:41 - Unikanie inwazyjnych taktyk reklamowych 17:23 - Kiedy wyłączyć lub dostosować reklamy Meta 19:10 - Jak długo pozwolić reklamom Meta działać przed wprowadzaniem zmian 20:30 - Zmęczenie reklamami i jak odświeżyć kampanie Meta 21:49 - Testowanie różnych formatów reklam, aby utrzymać zaangażowanie użytkowników 22:57 - Jak być na bieżąco ze zmianami w technologii reklam Meta 23:41 - Czy firmy powinny samodzielnie zarządzać reklamami Meta, czy zlecać to na zewnątrz?

Hey there, Ravi Abuvala here, and in this podcast, I'm going to share with you the secret to unlocking massive profits on Facebook. Lookalike Audiences are the key to targeting the most profitable audience on Facebook and in this podcast, I'll be showing you how to use them to boost your ROI. I'll be covering everything from setting up your lookalike audience to targeting the right people and analyzing the results. By the end of this podcast, you'll have a solid understanding of how to use lookalike audiences in your Facebook advertising strategy and take your results to the next level. Don't miss out on this opportunity to improve your Facebook ad targeting and grow your business. So make sure you listen to this podcast, take notes and put into action the tips and strategies that I share. Thanks for listening! 

We're talking AI chatbots as a top of funnel marketing medium with Recycled Firefighter founder Jake Starr. Jake spills the tea on turning his unique products (recycled firehose American flags!) into a digital sensation earning 20,000 email subscribers monthly, thanks to his new chatty AI sidekick. Dive into the fun and quirky world of Jake's creation 'Josh' the sales bot, and uncover how AI is the secret sauce to customer engagement and skyrocketing sales. It's a blend of old-school crafting meets new-school tech. If you're looking for a new top of funnel strategy to engage prospective customers, this is it.Show Linksjakestarr.aiGoHighLevelManyChatRecycledFirefighterZappyChatKlaviyoPostScriptSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode of "Alchemise Your Business Finances Mini Summit," host Vicki is joined by the knowledgeable and experienced guest, Katie Colella. Katie specializes in working with female entrepreneurs in service-based businesses, using Facebook and Instagram ads to help them grow their lists, get more leads, and increase sales. Throughout the episode, Katie shares valuable insights and practical advice for navigating the complex world of online advertising, emphasizing the importance of building a solid foundation before diving into ad campaigns. Listeners can expect to gain valuable knowledge on setting up a business manager account, utilizing the pixel or dataset for tracking and retargeting, and the vital role of follow-up strategies in maximizing the impact of ad campaigns. As Vicki and Katie discuss the challenges and opportunities of digital marketing, they provide essential tips and resources for those looking to alchemize their business finances and take their entrepreneurial journey to the next level.

Podcastfolge 179 - Was ist eine Lookalike Audience?   Wenn Du mehr über ADS KING und unsere Dienstleistung erfahren möchtest, kannst Du Dich hier kostenlos und unverbindlich informieren: www.ads-king.com   Wenn Dir diese Folge gefallen hat, hinterlasse uns bitte eine 5-Sterne-Bewertung, gerne auch ein Feedback und ABONNIERE die Show. Das dauert 1 bis MAXIMAL 2 Minuten und hilft uns noch mehr dabei, den Podcast noch besser zu machen und die Inhalte für Dich bereit zu stellen, die Dich weiterbringen. Vielen lieben Dank dafür!

LinkedIn hat es getan: Die Lookalike Audiences verschwinden zum 29. Februar 2024. Stattdessen kommen die Predictive Audiences ins Spiel. In dieser Folge sehen wir uns die Unterschiede und Probleme an, die das mit sich bringt. Denn viele Unternehmen haben ihre Targeting-Strategien auf Lookalike Audiences aufgebaut und haben jetzt große Herausforderungen. Aber auch, wer sich auf Predictive Audiences verlässt, muss sich über die Datenbasis Gedanken machen.  Herzlichst, Sandra -- Hier sind noch einige Links von LinkedIn zum Thema: LinkedIn über Lookalikes:  https://www.linkedin.com/help/lms/answer/a427081/erstellen-einer-lookalike-audience-fur-ad-targeting?lang=de  LinkedIn über die Zielgruppenerweiterung:  https://www.linkedin.com/help/lms/answer/a418929?hcppcid=search  LinkedIn über Predictive Audiences https://www.linkedin.com/help/lms/answer/a1631056?hcppcid=search  -- Abonniere meinen Newsletter: https://howtosocialwerbung.de/newsletter/

LinkedIn is the latest platform to pull a popular ad targeting tool… Google's new chatbot will create a whole campaign out of just your web site address… And TikTok has a nice update for us aging executives..

Join us for a fascinating discussion as we unpack Amazon unBoxed 2023, exploring the most exciting releases such as generative AI and more that can level up your advertising game. Our co-host from Pacvue, Anne Harrell provides us with a unique perspective on the advertising industry. Let's start with our chat with Jeff Cohen, Principal Evangelist, Advertising API at Amazon, as he shares his transition journey and the biggest differences he's noticed. Listen in as we dive into the role of ad tech in digital transformation and its implications for brands. We examine Amazon Ads' new offerings like generative AI and sponsored TV, which promise to revolutionize brand imagery and audience engagement. Get the inside scoop on Amazon PPC and new-to-brand metrics that could redefine your brand's success measurement. We also explore Amazon Publisher Cloud, a game-changing technology for publishers that promises unique and differentiated opportunities for advertisers. Get to know Miranda Chen, the director of growth and modernization for Amazon Marketing Cloud, as she walks us through its potential. Learn how lookalike audiences can help your brand reach new customers and how templatized analytics can make AMC more accessible. We also examine Amazon Marketing Stream and Rapid Retail Analytics, which provide valuable data on retail signals. Discover how sponsored products can appear on platforms like Pinterest and the features that make Amazon's new Sponsored TV offering a game-changer. All this and more, right here on our podcast!   In episode 504 of the Serious Sellers Podcast, Bradley, Anne, and our special guests discuss: 00:00 - Amazon unBoxed 2023 04:31 - Insights on Amazon and Advertising Growth 08:29 - Sponsored TV and Ad Tech Announcements 12:29 - Embracing Change in Amazon Advertising 20:40 - Amazon Advertising Full Funnel Solutions 23:39 - Benefits and Capabilities of Demandside Platforms 28:25 - Lookalike Audiences for Reaching New Customers 34:59 - Amazon Marketing and Rapid Retail Analytics 41:15 - Amazon's Sponsored TV Announcement ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video Transcript Bradley Sutton: Today we've got a special episode here at Amazon Unbox 2023 where we're going to talk about all of their releases, like generative AI and sponsored brand hats, and also a lot of cool things like sponsored TV. How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10/adtomic for more information. That's h10.me/adtomic. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10 I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. We're here at Amazon Unboxed in New York. I've been on the road for like three weeks and there's a second there where I wasn't quite sure where. I was. I've been in so many countries lately, but we've got a co-host today and from Pacvue, and how's it going? Anne: Great. How are you doing? Bradley Sutton: I'm just delightful. Now, what is your background? What do you do at Pacvue? Anne: Yeah, so I'm a product solutions director for DSP at Pacvue, so I do basically anything related to DSP and AMC help with our product road mapping, help with strategy for some of our enterprise level clients doing customer within AMC marketing you name it, I probably do it. Bradley Sutton: How long have you been at Pacvue? Anne: I've been at Pacvue for coming up on four years now, so about three and a half years total. A lot has changed since I joined. I started at Pacvue focusing on our managed services team, so I was primarily working with some of our strategic accounts, helping to build out their capabilities, doing strategy not just for DSP but across kind of omni-channel focuses, so for search as well. Prior to working at Pacvue, I actually worked in an agency in Austin, Texas, where I'm normally based, where I again did omni-channel strategy for enterprise level accounts. So my background is not just with programmatic and DSP, but I really gravitated to it. It's just one of those types of advertising channels that really allows you to have a lot of flexibility and creativity and really is conducive to innovation. So I really enjoy working on the DSP side of things. Bradley Sutton: Cool. Now what did you go to school for? Anne: I went to school for advertising, so I think I'm in the right place. Bradley Sutton: Okay, so you're right. Where did you go to school at? Anne: It's called St Edward's University. It's in Austin, Texas. So I've been in Austin since I went to school and I just never left about a decade. Bradley Sutton: Okay, I was about to say, because you don't sound like you were born and raised in Austin. Anne: I was not Okay. Bradley Sutton: What were you born and raised? Anne: Well, where I was born was Hattiesburg, Mississippi, but raised is a harder question. I moved about 10 times before I graduated high school. So you pick a state, I probably was raised there. Bradley Sutton: Okay, cool, yeah, because I was like wait a minute, she doesn't sound like a native Texan here. Anne: I know no accent yet. Bradley Sutton: All right, maybe 15, 20 years from now you might have a little twang in here. Anne: Right, right, I actually have a little bit of a Southern accent, I think I kind of got rid of it as I moved around. Bradley Sutton: Okay, cool. Now what are you? We're going to be talking to some people that probably people have never heard of podcasts, right? You know there are exactly executives here at Amazon who are you most excited to talk to today. Anne: If I were to have to say, my favorite subject matter is definitely the DSP AMC side of things, and I know that we're speaking to Kelly, who's the VP of DSP, so that's obviously a great place to start. We're also going to speak to Miranda, who is a director for AMC at Amazon, so I think there's going to be a lot of really great content around that. But in general, we're also talking to a lot of people who are very broadly focused across all of ads, and so I think we'll have something for everyone in this one. Bradley Sutton: Yeah, so you guys might be. There might be some newbies out there, don't tune out. This is stuff that you're going to need to know If you're an advanced seller. We're going to talk about some stuff that you guys might be able to use right away. That was just announced this week at Amazon Unbox, so let's go ahead and hop right into the interviews, all right. First up, we've got my brother from another mother here, jeff Cohen. Jeff, how's it going? Jeff: Everything is great. So great to see you, so great to see the whole Helium 10 Pack View team at this conference. It's great to catch up with everybody. Bradley Sutton: Yeah, Now you've been in the game longer than me. I remember the very first conference I spoke at. You were a speaker and you were already a veteran speaker at that time. You know side note that that conference there probably had the best food I've ever had at the conference. This is probably the second best Like. Jeff: I'm really impressed with the offerings here. Yeah, I'm curious what conference that is, but we don't have to go into that now. Bradley Sutton: But it was right here in New York. But you were on the SaaS side. You know, like I am now. Now you're at Amazon, like what's been the biggest you know kind of eye-opening thing or difference, now that you're on the other side of the aisle. Jeff: Yeah, interesting because I always like to joke that you know I drink the Amazon Kool-Aid before I ever like came here. I've been an Amazon like fanboy since like 2005 when I started textbookscom and it's been interesting because I'm in a unique position where I can bring the outside in and the inside out, and I think that you know, one of the many things that I've learned is maybe like the patience that you have to have with Amazon Maybe I didn't have as much patience when I was on the outside and the amount of time that it takes for some of the things to develop at Amazon. But when they like grow and they go to scale, it then moves at like this rocket ship pace. And so I think you're starting to see that with some of the tools, like AMC or even like you know what's happening with, like Amazon Studios and some of the new, you know productions that are coming out, you have this like rocket ship pace of what's happening in terms of the development and the new opportunities and how advertisers are using the technology, and so you have to kind of be patient when new things come out. So when you have a totally new product like Sponsored TV, you got to realize that it takes a little bit of time to kind of figure out how does it work into the individual advertisers media mix, and so that's the measurement work for each brand along the way. But then once it kind of gets up to full speed, you get to see like how it all works and you know and how it's really excelling brand growth. Bradley Sutton: Yeah, now we're going to be interviewing a lot of your colleagues here about some very specific announcements that happened here at Unboxed and before I ask you to give a rundown, you know, one of the things that was announced today it's on the website too is about the new generative AI that can help people doing Sponsored Brand Ads to generate some new creatives. Can you talk about that just a little bit? Jeff: Yeah, I think there were like three themes to the keynote today that I kind of jotted down. One was this idea of, like digital transformation and one was this idea of like how ad tech plays in in a responsible way. And then the third one was like how we reinvent, right, how we have reinvent what's possible. That was said numerous times, and I think Gen AI kind of fits into almost all three of those categories. And you know, we saw a lot of opportunity, a lot of new changes with Gen AI that have come out of AWS. We saw a lot of changes with Gen AI that came out of Amazon Accelerate, and now we're starting to see some come out of Amazon ads and I'll you know it's cool, right, we can take a product and we can turn that product into a full lifestyle image. And I think it's if you can just start to kind of think about where the possibilities go from there and what else brands can do and how we can enable that, either with what Amazon ads is doing or with what our partners are doing right, because it doesn't always have to be invented by us at Amazon it's really making it easier for brands to be able to take advantage of this technology that maybe was a little expensive or time consuming or difficult to use, and now it's all done with prompts and it's really simple and easy and that's really cool yeah. Bradley Sutton: Now, what about some of the other announcements? Say you have any. You know things that stick out that you're especially excited for. Jeff: Yeah, I think that what we're doing I mentioned it during our opening segment but Sponsored TV, I think is a really cool one and you know, in short, it's democratizing the ability for brands to be able to place ads into our streaming portfolio right so across Prime Video, free V and all the other channels that we have that I can't even remember them all because I'm supposed to think so quickly and I think that's really cool. And again, like there's no budget for that, you do have to have the creative, but Amazon has services that can help you make that creative or there's third parties that can help you make that creative. And I thought that was a really exciting announcement that was made, you know, on the heels of the announcement that was made a month ago. It was kind of reinforced about like what's happening with Prime Video and it moving to an ad supported network, creating a ton of, you know, new inventory for brands to begin to explore, and that's really super exciting as we start to go into it. And then there was like a bunch around ad tech and like what's happening around measurement and I know, like from you know, we're all near and dear to this idea that measurement is critical to our overall success and new metrics that are being released, making it available to understand how new to brand customers are impacting the business, and I think those are all really important for us to be thinking about because we have to close the loop. As advertisers and as we move to this cookie-less world right, it's signs point to it happening in 2024, we have to find ways to be able to close the funnel and understand how our ads are working, and Amazon's working really hard to help brands be able to do that, both within our suite and also when you're outside of our suite. Anne: Yeah, you mentioned the new. New to brand metrics, new to brand consideration metrics, I think is what we're calling them. Can you walk our listeners through what those really are? Jeff: Well, when you're looking at new to brand, right from like a super high level, new to brand is starting to give you this metric that's beyond ROAS, and it's starting to allow brands to look at who was not buying their brand within the last 12 months. Who's now buying their brand, and there's a suite of metrics now that are available for you to be looking at so that, as you're looking at different inflection points of your advertising, you can start to actually dial down into what action you're looking for people to take. And I think that's what's really cool. And it's like this evolution and brands have to think through this evolution like one of the simplest ways to think of this, right for people who maybe, like this concept's a little far for them. One of the simplest ways to think of this is around this idea that, like, if you're trying to get more awareness of your product, when you're looking at a video, you don't want to just see video views, you want to see how long they've been watching the video, and so you might start optimizing your campaign based on video length, how many people get to a half the video or three quarters of the video. And so, when you start to get into the new to brand type of metrics, you're actually saying, okay, I want incremental growth and by definition is, you know, sales you wouldn't have had before. One of the best ways to measure that is by people who are new to your brand, and so by having multiple metrics now to be able to understand how those are being impacted, you can now go back into tools like AMC and see how that funnel is working and which ones are driving the actual you know points that you want to drive and that that's really cool, right, it's, it's very excited about. Anne: I'm very excited too, yeah. Bradley Sutton: Awesome, all right. Last question for you know maybe not something that was released here at Unbox, but you know you're very active on LinkedIn. You see what people are posting about. You know I'm sure you look at metrics about what advertisers are using. Is there something in Amazon advertising that you feel is is kind of being slept on or not enough people are talking about it, that you think more people should be using it? Jeff: I mean more people should be using Helium 10 and Pacvue. Bradley Sutton: That goes without saying. Jeff: Okay, besides that, I think that you know, bradley, you and I get asked this question a lot, right? And? And our answer is always it depends. And I think that, instead of like saying, like this is a tool that you should be using or this is a a, an advertising function, you should be trying, I think that advertisers need to be open to the idea of test and learn, and I think the more you can train your mental model to work in a test and learn type of environment, the more open you are to change, because the only thing that's constant is going to be change. Right, and you started by saying like, where this industry was years ago when we both started, think about all the change that's happened and all the change that's occurred, and the brands that have not just survived but thrived through that are brands that have taken advantage of new opportunities, have invested by testing and learning and have then double down on the things that we're working. And I don't mean to oversimplify it, right, but it's not a very specific answer of like, use helium tens tool for keyword, blah, blah, blah, but it's like that's just one piece that you then use to implement the strategy. So work backwards. What's your goal. How are you gonna get there? And then figure out what tools you need to help you scale. Bradley Sutton: Awesome. All right, well, jeff. Thank you so much for joining us. We've been trying to get you on the podcast for like two years. I'm happy it finally happened and we'll definitely be keeping in touch. Appreciate it. Thanks, guys. All right, next up, we've got Kelly here. Now, Kelly, can you go ahead and introduce yourself? Tell us what you do at Amazon. Kelly: Absolutely so, Kelly McClain. I lead our demand side platform at Amazon, so we call it ADSP, and excited to be here. Bradley Sutton: Thank you for the time. Awesome, Awesome. Now you were, you know. Just saw you on stage a few minutes ago. What were your big reveals of the day? Kelly: Yeah, really good question. So I think if, if you think about Amazon ads and kind of where we've, where we've been and where we're going, we've really continued to make a lot of progress on on how, what we've been building a lot of our goals. We're focused a lot on interoperability with our ad tech solutions, so making it easier to use. We're focused a lot on performance improvements and then again, all of this is underpinned by making sure that we're putting privacy at the core of everything that we're doing, and so, with that in mind, we've been kind of launching this week in particular, a lot of different updates around, as you think about planning, activating and measuring, right. So within planning, we were launching Cross Channel Planner, which is a new way for you to really think about full, full funnel planning. We announced Amazon Publisher Cloud, which is the new clean room technology for publishers, which we're really excited about. We've been making a lot of performance improvements to the demand side platform, both with the user interface as well as the backend performance, and then we've also been been launching a lot more on our measurement capabilities, right, so making sure that marketers are getting the insights real time, making it a lot easier for them to kind of understand. You know how they should be looking at performance and where they should be making future investments. So we're excited about it. It's going to be a really fun week. Bradley Sutton: Awesome, awesome. We have our resident DSP nerd here, Ann, so she's going to go ahead and ask have some follow up. Anne: Definitely. Amazon Publisher Cloud was announced today, which is a big step for your publishing partners, obviously. Do you see any benefit for advertisers with this release? Kelly: Yes, definitely, and you know, I think to your point. I mean we've had, if you think about kind of clean room technology, right, really starting with cloud solutions. Then Amazon marketers cloud right thinking for marketers on how we can help support them. And Amazon publisher cloud it's going to be a mouthful after I'm speaking all morning. So excuse me, but you know that's really about a solution for publishers, right, giving them much more of the ability to pair any unique insights that they have right Demographics that they might know, of course, with folks who are coming to their site and then pairing that with Amazon Ads data. But the real core of that is, of course, providing opportunities for publishers but making it easier for them to connect with advertisers, right, advertisers. Often that you know there's so many different deal opportunities out there. A lot of the kind of deal process is very manual today and it's hard to discover the right deal and knowing which deal is right for you to reach your audience and so you know. A simple example, right is, if you're, let's say, you're a common website and you know the different demographics that are coming to your site every day, but by layering on Amazon audiences, you might realize, oh, I actually have pet food lovers who or sorry, pet food lovers- I have pet lovers who are coming to my site that I didn't realize, and so then that offers publishers the ability to maybe customize some unique deal opportunities to advertisers who might be trying to target pet lovers right, or specific brands who might be selling pet food, and it provides much more unique, differentiated opportunities, and we actually had a recent test with NBC Universal and they were able to offer three and a half times more reach than what they'd seen in the past, which is really exciting. So we see this as beneficial to both marketers and to publishers by really making it a lot more simple to connect with audiences. Bradley Sutton: At the end of the day, you know, pet food lovers are pets in about 10 years at Unbox. I predict like there's going to be some DSP where pets can actually base, you know, based on what they see on TV. Anne: They've already made more of the food, Exactly exactly, so we just launched something. Kelly: And if that's possible, maybe pets will be transformed into some sort of language that they can then activate. Anne: I think so, I think so. I don't even want to think about that. Kelly: I know, I never really thought about that? Anne: Yeah, that's very exciting. So, essentially for the advertisers listening, it's going to make your reach potentially broader but also more relevant, right? So the publishers have the ability to make targeting more relevant Absolutely Great. Another big announcement was the cross-channel planner. Yes, so can you walk us through how you think the ability to forecast reach will change how advertisers perform through their DSP program? Yeah, absolutely. Kelly: I mean, I think one of the biggest challenges today, as you all know right, is the fragmentation of channels and information and the overload of signals, right, and so that's where we're excited with Cross Channel Planner providing more of the ability to help marketers understand who they should be reaching right across the funnel and get much more information on how to kind of more efficiently drive their spend. In the past, we've launched Channel Planner, so that was our first product for mostly catered towards streaming TV, right, and how do you think about reach curves and how do you make sure that you're delivering against that for upfront pitches and so forth, and this is really kind of the next iteration to driving more efficient spend. So, ultimately, we think this is going to be kind of the next step of just providing much more granularity across all of the Amazon ads products on Amazon beyond Amazon, to make it easier to figure out. Okay, where should I be allocating my budget in the best way possible? We had a baby brand who actually was reaching audiences and they activated. So they leveraged Cross Channel Planner, activated via the DSP, and then they used custom advertising to direct customers to their online store and actually had four and a half times click through rate and 11% increase in impurchase rate, which was pretty cool to see. So again, I think the ability to plan and then easily activate is something that we're really committed to and excited about. Anne: Do you think this will be applicable for advertisers who are advertising both on Amazon and off, so more so that third party placement this will help plan for that as well. Absolutely. Kelly: So Amazon is known for retail media and driving conversions in the Amazon store, and we've been making so many investments over the past several years to really drive much more full funnel solutions and making all of our solutions work for all types of advertisers whether you're an advertiser that sells on Amazon or not because we're really excited about the power of again combining Amazon signals with marketers, third party and third party signals in a way that you can actually drive conversions, drive reach and have more of a full funnel experience and conversation. And that's where our Amazon publisher direct team comes into play, where we have a lot of these relationships and can reach anyone across the internet. But we've also been investing in modeled audiences and the performance through the DSP, and so a lot of people are kind of thinking about the loss of cookies in a negative way. We actually see this as an opportunity. We see this as a way to really innovate and rethink how marketers can potentially reach people in a privacy, safe way. That also drives performance, and so this is why we've also been investing in our modeled audience solutions right so, especially as we think about driving sales or reach off of Amazon, and we've been seeing over 25% increase delivery with a lot of the solutions, as well as 12% less cost per click per impression, which I'm barely able to talk. I'm going to lose my voice by the end of this day. But so, yeah, I think all of these from again, the planning, how you can activate all of the performance improvements we've been doing within our DSP we're excited. We'll continue to help accelerate marketers across full funnel wherever they want to reach people, which we're thrilled about. Anne: Definitely the ever looming third party cookie deprecation. Yes, exactly. Kelly: Yeah, a lot of energy, but understandably, and I think it's the right thing for us to rethink how we can really connect marketers and people in the right way, moving forward. Anne: Agreed, agreed. Another thing that was mentioned was the bidding enhancements that are now going to be available through the DSP program. So, essentially, you pick a KPI and you let Amazon do all the bid optimization in order to get to that KPI. Do you think this is going to change costs for advertisers, like, will CPMs go down in highly competitive categories or go up because of this automation? Kelly: Good question and, being a DSP enthusiast, I'm sure you know that our system has been really hard to use in the past. We've heard feedback from customers and partners that it was very complex, and so we've really been. So this goal seeking bidder, as well as re-augmenting our interface so that it's much more anchored on goals, has been paramount. We want to make it easier to use the DSP. We want to understand what is your goal, what are you trying to do? What outcome are you trying to drive for your business? And we've been making a lot of user interface improvements. And then the goal seeking bidder, on the back end to your point, I'm not sure what it will do in terms of you know, I can't talk to overall pricing in the system, right, but what I can say is that we're already seeing, you know, up to 40% reduction in CPAs, where we're able to better optimize against a goal, and we're seeing marketers just really gravitate towards the ability to kind of have much more of a simple experience. But we also believe in control, and so I think that's one of the powers that we think the Demand side platform has is, if you want all of the customization, if you want the complexity, we have that right. You can really adjust whatever types of bids that you want. You can layer on various different types of audiences. You can play around with different creatives. You can, you know, make a ton of different ads to try and test and at the same time, if you want a more simple, easy experience, you know what your goal is. We're able to help optimize and provide recommendations on the best way to do that. So we see it as kind of a nice balance in providing marketers kind of that wide range of capabilities, because we think there's a lot of different discussions in the industry right now on what way folks are going to be going. Bradley Sutton: Awesome. Well, thank you so much for your time and thank you for all you do at Amazon. We appreciate it. Kelly: Thank you for the partnership. Appreciate it, of course. Bradley Sutton: Thanks, thank you All right Now we've got Miranda. Miranda, this is our first time meeting you, so can you introduce yourself and tell us what your position is at Amazon? Miranda: Absolutely. I'm Miranda Chen. I'm the director of growth and modernization for Amazon Marketing Cloud, or AMC for short. I've been at Amazon for 11 and a half years now, live in the Bay Area and at AMC I lead several teams responsible for product and engineering, developing our audience activation capabilities, making AMC easier to use for more and more customers, as well as our go to market and customer enablement activities. Bradley Sutton: All right Now. We have a wide variety of listeners, anywhere from brand new people selling on Amazon to humongous billion dollar brands. Now, the billion dollar brands probably know all about AMC, but some of our newer ones might not understand that. Maybe there can feel like wait, marketing, stream, marketing, AMC, there's all these acronyms. So can you just give a quick, maybe 30 second, one minute introduction about what is AMC? Miranda: Yeah for sure. So Amazon Marketing Cloud, or AMC, is Amazon ads as clean room, so it's private and secure by design. Each advertiser has their own campaign signals of all their various Amazon ad spend within their particular instance. So we have signals from sponsored products, sponsored brands, streaming TV effectively like all of the actual campaign events and enables custom flexible analytics on those signals. And then it also enables advertisers to be able to upload their own first party signals or third party signals so you can think of, like product catalog, retail conversions, things like that, and so then you can generate really really flexible insights, typically using SQL, such as path to conversion, reach and frequency, overlap analysis and then actually take actions on them. Bradley Sutton: Cool, so most of our listeners probably weren't able to attend here at Unbox. What's the big release for your department here at Unbox? Miranda: Yeah, so we had a couple different releases specifically related to AMC that I can touch on. The first was AMC template analytics. So it takes some of our most popular queries, such as path to conversion, reach and frequency, and then allows users to be able to generate those insights without needing to touch any codes. So that's a pretty exciting development, particularly since we know that not everybody no SQL has taught themselves SQL overnight. And then the second one was AMC lookalike audiences. So we already have the capability where one can generate a custom audience based on specific parameters. So let's just say, an advertiser saw, wanted to create an audience of folks that had seen their detail page view or even added to cart but didn't actually activate and then wanted to drive better performance. They could create a particular, they could run a query, generate that insight and push that directly to the DSP. So that's one way. That's AMC rule based audiences. And then now we launched this enhanced capability for lookalike audiences. So it enables effectively exactly what it sounds like. So finding alike audiences based on that same seed, leveraging machine learning in a clean room capacity trained on Amazon, shopper and customer signals, but all still in a private and secure place. Bradley Sutton: All right, you're already starting talking technical terms that are over my head, so let me bring in the smart one of us. And to clean rooms. My room's not clean, I don't know. That's not what we're talking about here, but go ahead and please follow up and make me sound smart here. Anne: Yeah, of course. So I'd like to talk about lookalike audiences more specifically, because this is a way for brands to reach highly relevant, essentially new customers. So do you think this will change the way people are targeting that new to brand customer targeting incrementality? Miranda: Yeah, I mean we think it's going to be a great way for brands to be able to reach more and more shoppers. So, as I mentioned, the lookalike audiences are trained on based on deep, deep ML, based on lots of very, very, very good signals, and then the advertiser can actually leverage, can get to choose what's their specific seed for the audience, like what's the general size of the audience, based on their objective and then also the relevance. So I think it'll be a really key tool as a part of the marketer toolkit. Anne: Yeah, definitely. Do you think lookalike audiences are scalable for brands that maybe have lower purchase data or lower engagement data that are using AMC? Miranda: I think so. I think they're precisely like the brands that actually could benefit from it, right Because they have a small bit of deterministic signals that they actually want to be able to enhance. And then also because AMC is private and secure by design, as I mentioned, they can also choose to upload their own first party or third party signals and then create a seed based on that and then continue to go find additional customers that seem similar to that seed. Anne: Right, I love that you call it a seed, because it sounds like it will grow over time if you're utilizing these tactics, so that's a great way to phrase it. Miranda: Thanks, it didn't come up with it. Anne: Well, we'll give you credit anyways. So you talked about the AMC templatized analytics, right? Is this a way to make AMC more accessible and, if so, are the queries that are available through those templatized analytics? Will it grow over time? What's available through that? Miranda: Yeah, so we think it's a first step towards making AMC easier for more and more customers. So we don't have a specific timeline yet on additional templates, but it is something we'll be continuing to evaluate. We have been talking to different customers and internal teams about how we can also make AMC easier to use through point and click applications as well. We also work with dozens of partners that are making AMC easier to use, either through visualizations or through their own innovative dashboard. So I think through the combination of either homegrown or partner built capabilities, we'll be able to continue to bring AMC insights to more and more customers. Anne: Yeah, pacview is one of those partners. We do have an AMC dashboard Great, I think. Another question that's kind of just in general about AMC do you think there are any verticals or categories that benefit the most from this data, or that you've seen a lot of growth and success with using AMC? Miranda: Yeah, we think of AMC as equal opportunities. So we look at the data a lot. We're very, very data driven surprise, surprise at Amazon and what we've seen is that there's penetration for AMC across brands and partners and agencies as well as across all verticals. So we've seen, certainly, strength from brands that sell on the Amazon store, but also pretty strong results with entertainment, with automotive, financial services. So you can think of someone who's like automotive who might have a bunch of local dealerships. They want to be able to do more fine event grained analyses based on specific geos, and so something like AMC is perfect for that be able to do more precise measurements. So, yeah, certainly we think it's a great product for all, but it really depends on that particular advertiser's objective and then what are the types of signals that they want to bring in and what kind of insights they can generate. Anne: Definitely, it is flexible. Miranda: Exactly Infinite and flexible. Yes, Great. Anne: My last question is just a kind of a fun one. Do you have any specific query or an example of a query that you think was really innovative that's been pulled through AMC that you can recall? Miranda: I think it's probably a generic answer, but I think the Path to Conversion one is probably one of my favorites, just because it's the simplest. I think AMC was actually the first place where an advertiser could see all of their signals across all of the Amazon ad products, and so someone who was buying sponsored products and DSP might not have realized before that they actually were driving better results together, and so Path to Conversion, and actually be able to understand how those two products were interacting, for example, really brought a lot more power and insight, I think, to advertisers. Anne: So I don't think that's generic at all. I love that one too. Miranda: There's a reason. That's core kind of at the top of the instructional query library. Anne: Right. Miranda: Agreed, all right. Bradley Sutton: I have another question for you. I like asking stuff that maybe nobody else is going to ask. When you want to take off your Amazon hat and kick back with a hobby to kind of like balance work life, what's your go-to hobby? Miranda: Well, I have an almost four-year-old so she is probably my hobby in most of the time. I'm going to try and go do fun things on the weekend, whether it's exploring new coffee shops or going to find music. Bradley Sutton: The four-year-old is a coffee drinker, is she? Miranda: No, she's not, but she's an avid consumer of chocolate croissants, and so we sample baked goods in lots of different places. Then mom gets her coffee. I think that's probably it, but in my prior pre-kid years I did a lot more yoga and hiking and things like that. Bradley Sutton: So enjoy those years. You know, my kids are over 20 already, so I wish I had a four-year-old. I remember those days All right. Thank you so much for joining us and you educated me a lot. It sounds like Ann knows all about what you're talking about. It was like a different language to me, so I appreciate you educating us on IMC. Yes, absolutely. Thank you so much. Miranda: Thank you so much. Bradley Sutton: Alright, we've got Teresa here. Teresa, could you go ahead and introduce yourself? Teresa: Sure, I'm Teresa Uthralton. I'm the Director of Partner Development here at Amazon Ads. Bradley Sutton: Awesome, awesome. How long have you been here at Amazon? Teresa: I've been at Amazon for almost 10 years, so I'm approaching that red badge. For those of you that know our badging conventions, Nice, nice. Bradley Sutton: Now you're from here in New York. I've always been in New York, yep. So I'm going to start off with maybe the most important question of the day Julianne's Pizza in Brooklyn. Is that the best representation of New York pizza, or not? Teresa: Oh, that's tough. There's so many really good pizza places now I can't even keep up with them. There's so many. Bradley Sutton: Alright. Well, we're going to have to connect right after this, because I have two days left and I need to maximize my time here. Teresa: Yes, Alright now. Bradley Sutton: We're not here to talk about food here. Teresa: I recommend checking out Roberta's in Bushwick though. Bradley Sutton: Roberta's in Bushwick. I have not been there. Anne: Yes, I think you'll really enjoy that. Bradley Sutton: We're going to that one. Anne: Right now. Yeah, actually, cancel the interview. Let's go there, we go. Yes, of course. Bradley Sutton: Now Anne here is going to ask a lot of the more technical questions, especially those that have to do with enterprise. Now I'm here to represent, kind of like, the voice of the average Amazon seller, and you know, there's some people out there who might not fully know what Amazon marketing stream is first of all. So could you just go ahead and just kind of give a quick elevator pitch for what that is? Teresa: Sure. So Amazon marketing stream is a partner-facing product, and what it does is it provides really granular hourly signals on all our advertising metrics through the Amazon API, and what that means to a seller is that they will be able to get all sorts of insights about their business that normally they would not have known. Bradley Sutton: Okay, all right, I love that. Did you practice this? I didn't even tell you I was going to ask that. All right, cool, cool. How about rapid retail analytics, your other specialty? Teresa: I know I love rapid retail analytics, so Amazon marketing stream obviously totally focused on advertising signals. As we know, so much of what's exciting about Amazon ads is that you got online retail and digital advertising Right, and so rapid retail analytics provides that level of granularity on retail signals, and one of the reasons that's so exciting is that that data used to be available at a daily cadence with a 72-hour lag, so we literally it's almost near real time now, which is a really, really exciting development. Bradley Sutton: Okay, all right. Well, now that I got that out of the way, let me turn it over to the smart one of us too, and for some follow up questions. Anne: Yeah, so I kind of want to double click into Amazon marketing stream, specifically the fact that it was recently released for DSP or it's being extended to DSP. How do you think this will change the way advertisers manage their DSP campaigns now that they have that real time data that we were talking about? Teresa: Well, it's interesting. I think one of the things that I've learned is I've been humbled by our partner's creativity. Right, you know, I was just. I was just telling someone. I joined this team three weeks before Can last year and so I showed up at Can meeting all my partners for the first time, and we had just launched the first version of Amazon marketing stream and I was like this is the coolest product. But what really got me excited was it's a product that we developed based on the feedback we got from partners Like they, they have a seat at the table, they participate in all our betas and our product teams love them, right, because they get like this incredible, you know, they get their hands dirty and they come back and they're like these are the 27 things that are wrong and you need to fix right, which is if you're a product team, that's actually like really helpful, right, so, and what? The thing that's so interesting is like it launched and everyone loved it, but then people are like well, but it only has sponsored products. Right, like, I want more, I want more, I might want more. So I think what's exciting about having ADSP signals in there is that's going to unlock a whole bunch of opportunity around partners that are deep on ADSP Right. Definitely and I think you know, probably a few months from now, we'll have some really interesting case studies, success stories. There's really like almost no end to the creativity of our partners, which is really great because they're such awesome builders. Anne: I agree. I'm curious AMC they not AMS? AMC? I know they get our accurate, our Amazon accurate. I know, there's so many of them Also provides hour by hour data for both DSP and for sponsored ads. Prior to this, especially prior to AMC, but also prior to AMS, this wasn't available for advertisers, so you kind of had to guess when you were running, like day parting or anything along those lines. Do you think the release of the stream data for DSP will eliminate the need for the AMC hourly data? Teresa: Well, I think you got to go back to like what are the use cases that people use other product, right? I think, like what is great about Amazon marketing stream? Right, it's an aggregate, aggregate data pipe, if you think about it, right, and so ultimately that's going to help people build solutions that are evergreen. It's going to help people train AI models right, because how do you train AI models? You need, like, lots of granular signals, right? And whereas the Amazon marketing stream is really about very specific use cases around, like understanding the customer purchase path, understanding incrementality, understanding attribution, so I don't think it's like one or the other, I think it's very like use case specific. Anne: Right. That actually leads perfectly into my next question, which is how you see these two datasets working together with advertisers currently, or how you see in the future that they can work together. Teresa: Yeah. So I think, like what I think is really exciting about partner innovation is, ultimately, I don't think there's ever been a better time to be a marketer, right, like there's that whole age old question about, like I know half my advertising is working, but I don't know which half, and I think we're getting about as close as we're going to get probably in our lifetime, but we're on the cusp of that with a lot of these tools, and so I think the the part about Amazon marketing stream that I think is so exciting is that it will allow the kind of automation that makes brands so much smarter and helps them do more with less. Right, and we're seeing like especially like this year has been an uncertain economic climate for a lot of folks, right, and a lot of a lot of folks are trying to figure out like my budget has been cut or my budget is capped, but I'm being asked to drive more growth Right, and I think, like partners have been able to deliver solutions based on Amazon marketing stream and rapid retail analytics that have really enabled that Awesome. Bradley Sutton: And you had a last question. Anne: I did. It's a fun one. What's your favorite thing about being at conferences like unboxed? Teresa: Oh, it's meeting my partners. You know, I learn so much from from meeting with partners, right, like I said, it's very humbling. The innovation, the creativity, what they teach us about our customers, what they teach us about our products and it's such an incredible learning experience is so energizing. Were you at our our cocktail party last night? Anne: No. Bradley Sutton: I was not. Anne: We had a lot of cocktail parties. I'm sure it was very. Teresa: That was like such a fun buzzing party and I got to meet partners from all over the world. At our award ceremony on Monday we met partners that came from Delhi and it was just really, really exciting. Bradley Sutton: Awesome, all right, well, thank you so much for coming on the show and we appreciate all that you do at Amazon. Teresa: Thank you, thanks guys. Bradley Sutton: All right, we've got Ruslana here. Ruslana, welcome to the show. Ruslana: Thank you, Bradley and Anne, for having me. Bradley Sutton: Are you based here in? Ruslana: New York no, I'm based in Seattle. Bradley Sutton: Seattle. Okay, Seattle was just there for accelerate, lots of rain, but I like. I like Seattle weather a lot. Quick question for you, first of all just how long have you been at Amazon and what is your title there? Ruslana: I'm a vice president of sponsored brands display in TV advertising and I just celebrated my 10 year anniversary Last week awesome, congrats, congrats. Bradley Sutton: now we're gonna go into like what you announced today, but you know something while you were on stage, you also referred to something that was, you know, launched a little bit ago. We're how, now you know, sponsored products can show up on websites like Pinterest and things like that, and one thing that was I have a bad memory, but it was new to me, maybe I knew about it, I guess, didn't know was like it's not just a product that's gonna display, but it'll also show, I believe, like the reviews count and even the shipping time did I, did I hear that right. Ruslana: Well, with sponsor products, our goal is to deliver the same value that Advertisers are getting today by having sponsored products was an Amazon store and some of the critical sort of trusted Amazon attributes, such as reviews, pricing information, as well as Prime delivery promise, are essential elements To helping customers make decisions and actually purchase. So yes you are, you got it right at that. Sponsor products will be containing Kind of product level or Amazon key, amazon trusted information Within these new and exclusive placements across some of these sides to help our advertisers to really go quickly and with ease from discovering something or exploring something to actually purchasing awesome, awesome. Bradley Sutton: That's been. That's been out for a while, but today, when you're on stage, you announce something brand new, and that was sponsored TV. So just give us maybe a quick 30 second, one minute overview of what that is, and Anne has some follow-up questions on that. Ruslana: Well, we see a sponsored TV, tv advertising as a whole, as a critical element of brand-building strategy. That should not be something that Brand cannot do. Any brand of any science should be able to tap into this opportunity and reach these engaged audiences on a big screen In the living room, and so sponsored TV is aiming to accomplish just that. We have worked very closely with our brands and our customers and Backwards from them, to understand what their key pain points have been and why they have not potentially used TV more actively Was in their overall brand-building strategy and, as a result, launch sponsored TV. I'm trying to eliminate three main pain points no guarantee commitments, no spend, minimum creative support and, lastly, access to first-party Amazon, first-party signals. Even when you advertise in TV, powered my machine learning and Right measurement so that advertise and send value, because what we've learned is spend is intimidating, a Lack of the right creative or ability to create the right credit. Just knowing what resonates on such a screen is Hard and intimidating and, lastly, just understanding the value that TV delivers for these brands was difficult. And so, given those three main pain points, that's there. That's why we're sponsored TV. I think to wrap like there is another element right. We at Amazon, we very custom obsessed and in this instance, we have two customers right. We have brands, and we just talked about the value we deliver for the brands, but there's also another key customer, which is the viewers, and for viewers, this is an opportunity to discover diverse collection of brands and products in places where they choose to spend their time. Bradley Sutton: Okay, now I'm just wondering where, like? What kind of placements are these? Are these like, like, like trailers that come up, or are there just actual, you know, banner ads that might pop up while you're watching a TV show? Ruslana: Oh, this is a TV advertising we're talking about, so they are video, so this is not this not sponsored display. Jeff: Yeah. Ruslana: This is video ads and they sponsor TV. Today service was in freebie content. Like I don't know if any of you watch freebie, I do. I love certain shows there, so big fan. So there is freebie content. There is streaming. Do you stream? Do you twitch? Bradley Sutton: Yes. Ruslana: Okay. Well, when you twitch during live streams, that could be. Another opportunity was in. Bradley Sutton: There might be people watch watching this right now on our rebroadcasts of this. Ruslana: People that twitch. This is where the ads would show. And then, lastly, was in a fire TV apps. Bradley Sutton: Okay, excellent yeah. Anne: So it was mentioned that the goal of this campaign, or at least one of the goals, is to make it more accessible to Advertisers who have lower budgets, don't necessarily want to deal with spend minimums etc. Do you feel like there's a lower level of budget sufficiency for running these campaigns, or can it be tested with a small amount of money? Ruslana: Well, we, as I said earlier, right customer obsessed, working back, working backwards from our brands and working backwards for them. I'm really observed that they do want to be able to engage with this audience. Why wouldn't you like if you launched a product that is net new, delightful, on the market? Why wouldn't you want to tell? Like you know, I talked on my keynote about hex glad. I don't know if you don't know, if you have it in your kitchen, but if you don't, I highly recommend. I discovered through our sponsor TV offering the brand and I love the non-stick and also non scratch. Bradley Sutton: Oh no, you had me out when you showed part of the video where it flipped over and nothing Was coming on. Anne: I like that. Ruslana: Very impressive and so at the end of the day, like that is the brand that I'm delighted to cook with every day, and I like my eggs for breakfast. Doesn't matter if it's Monday or Tuesday, Wednesday or Sunday, so in at the end of the day, I think these are the type of brands. They want to engage with the right audience at the right time, and I think this is the right time. Anne: Great. Can you walk us through some of the targeting that will be available with this type of advertising? Most of sponsored ads is keyword basis. That going to be the truth for Sponsored TV, or is it going to be more signal-based behavioral audiences? Ruslana: Well, we always try to help our brands reach the right audiences. So let me Maybe adjust one statement here Most of sponsor brands is not keyword based sponsored products. Keyword based sponsored Products is keywords based. Sponsor brands has keywords Elements in their way and how you express intent. Sponsored display doesn't have that way to express intent. But our aim is to always work with our brands and help them, give them the right tools to express the intent in the best possible way so we can deliver their message and their story in the right place at the right time. So in the case of sponsored TV, the advertisers could use both sort of category based interests and as well as Genre based interest. Bradley Sutton: I've got a spooky brand on Amazon, so like come Halloween season gonna be Maybe throwing some ads on some spooky Halloween shows or horror show. Anne: Perfect, I think we have time for one more question. So I'm curious how do you recommend brands measure success with these campaigns? Do you have specific KPIs that you think you know appropriately measure the success for sponsored TV or anything along those lines? Ruslana: So they reach. Traditional metrics are available similarly how they would be available for any other TV offerings, but in addition, we are sharing branded searches as well as detail page and store page Traffic, and so that is a starting point for the offering. We will continue evolving our metrics and help brands understand the value they're getting out of their sponsored TV offering Wonderful. Bradley Sutton: Thank you so much for joining us today. Ruslana: Thank you for having me and in Bradley.

Do you often find yourself questioning the size of your Facebook audiences or whether to go broad with your targeting? In this week's episode, Josh takes you deep into the strategy of fishing for Facebook audiences, leveraging his childhood fishing trip as an enlightening metaphor. He demystifies some of the widely held beliefs around targeting and shares actionable insights derived from our work with clients. Ready to cast your net wider and more accurately? Don't miss out on this episode!00:00 Fishing For Facebook Audiences05:59 Broad vs. Specific Audiences11:29 Ads Are Greater Than Targeting16:25 Apply This To Your Business► Click Here For Our Advantage+ Shopping Training► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | Enjoying The Ecommerce Alley Podcast?Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

Q: lookalike audience နဲ့ ပတ်သတ်ပြီး မေးချင်လို့ပါ ဥပမာ ၃ရက်နေ့ကနေ စပြီး ကိုယ့်ရဲ့ page ကို engagement လုပ်တဲ့ audience တွေက (၁)ရက်နေ့မှာ ဆောက်ခဲ့တဲ့ lookalike audience မှာ auto သွား update ဖြစ်လားဗျာ၊ ဒါမှမဟုတ် (၃)ရက်နေ့နောက်ပိုင်း lookalike လိုချင်ရင် သပ်သပ်ပြန်ဆောက် ရလားဗျာ A: ဒီမှာမေးထားတဲ့ မေးခွန်းအရ ၁ရက်နေ့မှာဆောက်ထားတာကို ၃ရက်နေ့မှာဆိုရင် ၂ရက်နေ့ကဟာပါမှာလားလို့ မေးတာလို့တော့မြင်တယ် ၃ရက်နေ့မှာ ၂ရက်နေ့ data ကိုသွားပြီး update လုပ်ဖြစ်မှာလား ဖြစ်တယ် အဲ့တာဖြစ်တယ် အခုဒီမှာမေးထားတဲ့ မေးခွန်းက အဲ့တာဟုတ်တယ်၊ ၁ရက်နေ့မှာ ဆောက်ထားတဲ့ဟာနဲ့ lookalike ကသူ့ဘာသူ သပ်သပ်ရှိပြီးသား ဥပမာလွန်ခဲ့တဲ့ ၃လဟာကိုလိုချင်တယ်ဆိုရင် လွန်ခဲ့တဲ့ ၃လဟာဘဲယူလိုက်တာလေ update ဖြစ်တယ်ဆိုတာ lookalike audience က custom audience မှာသွားပြီးတော့ ကစားတာ custom audience က lookalike audience ကိုယူတာ အဲ့တာ update ဖြစ်တယ် customer audience update ဖြစ်တယ်ဆိုရင် lookalike audience လည်း update ဖြစ်တယ် အခုကမေးတာ lookalike ဘဲမေးတာ lookalike က custom audience အပေါ်ကနေယူရတာဖြစ်တဲ့အတွက် ကြောင့် custom audience အပေါ်မှာ update ဖြစ်နေတယ် ကာလပတ်လုံးမှာ lookalike သည်လည်း update ဖြစ်နေတယ်။ (၃)ရက်နေ့နောက်ပိုင်း lookalike လိုချင်ရင် သပ်သပ်ပြန်ဆောက် စရာမလိုဘူးပေါ့လေ တစ်ခုရှိတာက ကျွန်တော်တို့က ဘာကိုပြောချင်လဲဆိုတော့ ရက် ၃၀ ရက် ၆၀ ရက် ၉၀ ရက် ၃၆၅ ရက်အထိ ရနိုင်တယ်ကျွန်တော်တို့က moving running average ဖြစ်သွားတာပေါ့ running calculation ဖြစ်သွားတာပေါ့ ဆိုလိုချင်တာက ၁ရက်နေ့ အောက်တိုဘာကနေ ဒီဇင်ဘာ ၃၁ရက်နေ့အထိ ကို ဇန်နဝါရီ(၁)ရက်နေ့မှာ ဆောက်လို့ရတယ်ဆိုပေမဲ့ ဇန်နဝါရီ ၁၂ ရက်ဖြစ်သွားတယ်ဆိုရင် သူ့ရဲ့ calculation ပုံစံက အောက်တိုဘာ ၁၂ရက်နေ့ကနေ ဒီဇင်ဘာ ၁၂ရက်နေ့ကို ဒီလိုရွေ့သွားတာ အဲ့ထဲမှာရှိနေတဲ့ custom audience ရဲ့ lookalike ကို သူကပြန်ပြီးတော့ယူထားတာ ဖြစ်တဲ့အတွက် running calculation ဖြစ်တယ်။ အဲ့အချိန်မှာ ကိုယ်က အရင်တုန်းက ထားပါတော့ အောက်တိုဘာ ၁ရက်နေ့ကနေ ၁၀ရက်နေ့အထိ lookalike ကိုပြန်ရမှာ မဟုတ်ဘူး။ လိုချင်ရင်တော့ ၃လမလုပ်ဘဲ ၄လ လုပ်ရင်လုပ် ၅လ လုပ်ရင်လုပ် ၆လ လုပ်ရင်လုပ်ဒါပေမဲ့ လူတွေရဲ့သဘောက ကြာလို့ရှိရင် မေ့တတ်တဲ့အကျင့်ရှိတာဆိုတော့ ၆လကြာသွားတယ် အဲ့ brand ကြီးက ပြန်ပေါ်လာပြီးတော့ ဒါလေးဝယ်အုန်းမလားဆိုတဲ့အချိန်မှာ find out ဖြစ်သွားတာမျိုးလည်းရှိတယ် ကျွန်တော်တို့ရဲ့ engagement အနီးဆုံးဟာက ဝယ်ဖို့ intention အများဆုံးဖြစ်နိုင်တဲ့ အလျောက်ကတော့ ကျွန်တော်တို့က 30 days 90 days လောက်ကိုဘဲ target ထားတာပိုပြီးများတယ်။ #marketing #digitalmarketing #market #career #askalex #askalexmm

Q: lookalike audience နဲ့ ပတ်သတ်ပြီး မေးချင်လို့ပါ ဥပမာ ၃ရက်နေ့ကနေ စပြီး ကိုယ့်ရဲ့ page ကို engagement လုပ်တဲ့ audience တွေက (၁)ရက်နေ့မှာ ဆောက်ခဲ့တဲ့ lookalike audience မှာ auto သွား update ဖြစ်လားဗျာ၊ ဒါမှမဟုတ် (၃)ရက်နေ့နောက်ပိုင်း lookalike လိုချင်ရင် သပ်သပ်ပြန်ဆောက် ရလားဗျာ A: ပြန်ဆောက်ရမှာပေါ့ ဘာလို့လဲဆိုတော့ ကျွန်တော်တို့ ၁ရက်နေ့တုန်းက ဆောက်ခဲ့တဲ့ အချိန်မှာ အဲ့နေ့မှာ ဆောက်ခဲ့တဲ့လူတွေအထိဘဲပါအုန်းမှာပေါ့။ သူ့ဘာသူတော့ auto update မဖြစ်ဘူး သိသလောက်က အရင်လ previous ဘယ်နှစ်ရက် ဆိုတဲ့ဟာမျိုးကို ထည့်ရတယ် last day last day အများဆုံး တစ်နှစ်စာအထိပေးတယ် အဲ့နေ့က နေပြီး last ဘယ်နှစ်ရက်ထိ ဆိုတဲ့ဟာမျိုး ကျွန်တော်ပြောချင်တာက ၁ရက်နေ့မှာ ဆောက်ခဲ့တဲ့ audience ကို ၃ရက်နေ့မှာ ဆောက်ခဲ့တဲ့ audience မပါဘူးလေ ဒီမှာက ၃ရက်နေ့ကဆောက်ခဲ့တဲ့ engagement audience တွေက ၃ရက်နေ့မှာ ဆောက်ခဲ့တဲ့ lookalike audience active ဖြစ်သွားလားဆိုတော့ ဒီလိုမျိုးမြင်တာကွာ ငါပြောပြ မယ် ၁ရက်နေ့မှာ lookalike audience သွားဆောက်တယ် customer တွေကဆောက် လိုက် တယ် lookalike audience သည် customer audience ပေါ်မှာအခြေခံတာ audience audience က last ဘယ်နှစ်ရက် ဆိုတဲ့ ရက်နဲ့ဘဲ သက်ဆိုင်တာ ၁ရက်နေ့မှာ ဆောက် တယ်ဆို last 19 day ဆိုရင် လွန်ခဲ့တဲ့ ၃လ ဥပမာ ဇန်န၀ါရီလ ၁ရက် ဆိုလို့ရှိရင် အောက်တိုဘာ နိုဝင်ဘာ ဒီဇင်ဘာ၊ အောက်တိုဘာ (၁)ရက်နေ့ကနေ ဒီဇင်ဘာ (၃၁)ရက်နေ့ အထိ ဇန်နဝါရီ(၁)ရက်နေ့မှာအကျုံးဝင်တယ်၊ အဲ့ဒီဟာသည် ၃ရက်နေ့ ရောက်သွားတဲ့ အချိန်မှ ာနားလည် သလောက်က အောက်တိုဘာ ၁ရက်နေ့မှာ မဟုတ်တော့ဘဲ ၃၁ ရက်နေ့မှာစပြီးတော့ ဇန်နဝါရီလ ၃ရက်နေ့ အထိကို ပြန်ပြီးတော့ update လုပ်တာ။ ဟုတ်တယ်။ ဒါပေမဲ့ ပထမတစ်ခါ ဆောက်ထားတဲ့ audience ထဲမှာ auto တော့ သွားမပေါင်းဘူး။ ဥပမာ ပေါင်းတယ်ဆိုတာ ၃ရက်နေ့မှာ စထားတဲ့ audience မှာတော့ အရှေ့က ရက်တွေအကုန်ပါမယ်လေ 365 နဲ့ဘဲ ဆောက်ဆောက် 90 နဲ့ဘဲ ဆောက်ဆောက် ၁ရက်နေ့မှာဆောက်ထားတဲ့ audienceက သူကအနောက်ကဟာကို ဆောက်ထားတာကို ဖြစ်တဲ့အတွက် ၁ရက်နေ့အရှေ့က ၂ရက်နေ့တို့ ၃ရက်နေ့တို့ကဟာတွေမပါဘူးလေ၊ running calculation လုပ်တာလား ဥပမာ ငါထင်ထားတဲ့ပုံစံမျိုးက ဥပမာ ၃လ ဆိုရင် ရက်၉၀ ဆိုလိုရှိရင် အောက်တိုဘာ နိုဝင်ဘာ ဒီဇင်ဘာ အောက်တိုဘာ ၁ရက်နေ့ကနေ ဒီဇင်ဘာ ၃၁ ရက်နေ့အထိ ဆိုတဲ့ ဟာကြီးရှိတယ် ရက်ရွှေ့သွားတာနဲ့အမျှ ဒီလိုမျိုးရွေ့ သွားတာလားပေါ့။ ရက်ရွှေ့သွားတယ်ဆိုတာ အောက်တိုဘာ ၁ရက်နေ့ကနေ ဒီဇင်ဘာ ၃၁ရက် အထိ က ၁ရက်နေ့မှာဆောက်ထားတဲ့ဟာ ဒါပေမဲ့ ၁ရက်နေ့ကနေ ၅ရက်နေ့ ဖြစ်သွား တယ်ဆိုလို့ရှိရင် အဲ့ဒေတာက ရွေ့သွားပြီး အောက်တိုဘာ ၅ရက်နေ့ကနေ ဇန်နဝါရီ ၅ရက်နေ့အထိ ဖြစ်သွားမှာလား ဖြစ်သွားမှာလေ ဥပမာ ကျွန်တော်တို့ ဆောက်တဲ့ဟာက ဇန်နဝါရီ ၁ရက်နေ့ကနေ 365 day ယူပြီးတော့ ဆောက်ထားတယ်ဆိုလို့ရှိရင် ၂၀၂၂ တစ်နှစ်လုံးပါမယ်ထားပါတော့ ဒါပေမဲ့ ကျွန်တော်တို့က ၂၀၂၄ အစမှာ ဆောက်လိုက်လို့ ရှိရင် 365 day ထဲမှာမှ ၂၀၂၃ ဟာဘဲပါမှာ ၂၀၂၂ ဟာတွေမပါတော့ဘူးလေ။ #marketing #digitalmarketing #market #career #askalex #askalexmm

Are you doing everything you can to make a successful podcast advertising campaign?  “Podcast buying, let's say this tongue in cheek, but it's hard. It's not easy…The goal is that you're getting those really engaged people who, you know, are listening to the host for that content, and they're gonna convert.” James Ingrassia, EVP Client Services at Oxford Road.  Creating and executing a podcast advertising campaign can get tricky. From identifying your target audience to finding shows that align with your brand messaging, there are a lot of things to consider.  This is why I sat down with James Ingrassia to make sure you feel ready to tackle your next podcast advertising campaign. In this episode, we discuss: Lookalike audiences and how they can influence your campaigns. The similarities between old-school radio ads and newer podcast ads. Why you should be implementing a “how'd you hear about us” survey.  How podcast hosts as influencers impact ad campaigns.  Podcast advertising and why it's not as easy as you might think To learn more about James, visit Oxfordroad.com or connect with him on LinkedIn.  Read the accompanying blog post here. If you get value from the content, please consider subscribing and leaving a review! You can also follow us on social Twitter - @truenativemedia Instagram - @truenativemedia YouTube - True Native Media LinkedIn - https://www.linkedin.com/in/podcastadvertising/

On this episode, we discuss Lookalike Audiences and why NOW is the time to give them another chance. Using third-party tools combined with these audiences will allow you to LOWER your costs and SCALE your business! Check out the $100 Million Dollar Framework to create, write, and launch Facebook ads that WORK every single time: http://www.100Mframework.com Join the new Facebook Group for Social Media Ad Secrets: http://www.hernanvazquez.com/facebook Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen Get help with your marketing campaigns at ScaleDriven.com

In episode #2226, Neil and Eric talk about the three reasons why your lookalike audience isn't converting. Tune in to learn how to reduce ad fatigue, narrow your focus, and use a more hard-sell approach to help you convert your lookalike audience! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: 3 Reasons Why Your Lookalike Audience Isn't Converting. [00:25] Why you need to narrow your focus to optimize conversion rates. [00:48] Learn how ad fatigue could be affecting your conversion rates. [01:18] How to use a more hard-sell approach with your lookalike audience. [02:00] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [02:06] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Let's talk about lookalike audiences... Do they still work? Are they worthwhile? Should you still be using them? The simple answer is YES!There has been a lot of talk online, and from Facebook "marketing experts", about lookalikes and them not working as well as they once did. As always, we believe in testing, and for us, lookalikes remain a great audience choice. Of course there is a time and place for them, but it's a no brainer that we test them!Not sure what we're talking about? Well, a lookalike audience is built based on customer data, for example a csv of a current customer list or recent website/ social platform visitors. Once this information has been uploaded into a custom audience Facebook then finds similar people, creating a whole new pool of cold people to target... pretty cool right?Listen now to the full episode to find out why Nick thinks they're really worth a test and our secret hack to find the right lookalike audience for you.----------------------Watch the episode on YoutubeTo join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks: @nickboddington 

DMN366 - 3 เหตุผลที่ทำให้การใช้ Lookalike Audience ไม่ได้ conversion ตามที่คาดหวัง by CREATIVE TALK

DMN366 - 3 เหตุผลที่ทำให้การใช้ Lookalike Audience ไม่ได้ conversion ตามที่คาดหวัง by Narongyod Mahittivanicha

On this episode, we discuss Facebook lookalike audiences vs. interest targeting and which one is WINNING right now. By understanding different audiences and TESTING your ad sets, you can achieve GROWTH through your Facebook campaigns! Catch the FREE replay of the $100 Million Method for launching Facebook and Instagram campaigns: http://www.100MWebinar.com Subscribe To The Marketing Atlas Podcast Here: ScaleDriven.com/Listen Get help with your marketing campaigns at ScaleDriven.com

Instagram is a great place to advertise your music on Spotify. But did you know that you can take all of those Instagram comments, likes, shares, and follows and turn them into an audience with Facebook ads? Creating a custom audience and a lookalike audience from your Instagram engagement is a highly effective method to supercharge your follower growth on Spotify. This is how to create a lookalike audience from Instagram engagement using Facebook ads. Watch the original video on my YouTube channel. Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought!

Most think that Facebook lookalike audiences are dead – I did too. However, they can still be a gem if you think about them outside of traditional ways. In this episode, I'll explain the best lookalike audiences to try for your Facebook ad campaigns at this time. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Contact us: https://www.lyfemarketing.com/digital-marketing-services/social-media-marketing-services/Facebook's lookalike audience feature is a method for your ads to reach people who are likely to be curious about your business.  This feature drives traffic to your channel, increasing sales. If your ads are not performing as well as they used to, stick around to find out how to fix the lack of performance since the iOS14 update.Oh No! RIP Facebook Lookalike Audiences? What To Do?We've got a problem: Facebook lookalike audiences aren't working like they used to.Solution: Listen to this episode (and maybe clear your afternoon because you'll want to take action on these tips immediately!)And we, like you, have found ourselves staring down at ads that were converting beautifully before the iOS14 updates. Listen in as we discuss why we said RIP Facebook lookalike audiences, why it's hurting your business, and what to do to fix it. Let's get started!// LYFE Marketing➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

For pics of the landing pages used, key takeaways and a fill transcript go to https://kickofflabs.com/podcast/how-dappery-used-testing-lookalike-audiences-and-a-waitlist-to-promote-nfts

Den meisten Facebook-Nutzer*innen sind bereits Werbeanzeigen begegnet. Manchmal lesen sie uns die Wünsche fast schon von den Augen ab, an anderen Gelegenheiten lösen sie eher Verwunderung aus. Verantwortlich dafür ist Facebook Targeting – und das kann eben besser oder schlechter sein. Leslie Boadum erklärt, wie man für das Targeting die perfekte Zielgruppe auswählt. Themen: [01:56] Tool #1: Core Audiences [03:24] Tool #2: Custom Audiences [04:11] Tool #3: Lookalike Audiences [05:12] Fazit In der Show erwähnt: Anleitung im HubSpot-Blog: Facebook Targeting Leitfaden: Facebook Ads: So erreichen Sie noch mehr Leute auf Facebook Wordstream Infografik Feedback? Gerne an podcast-dach@hubspot.com  Mehr über uns unter: https://www.hubspot.de/podcasts/the-digital-helpdesk 

With changes to Facebook's ability to track pixel events and build a bigger audience of high-value customers to mirror, has the lookalike audience died? In this episode, we'll discuss the best targeting options at the start of 2022 and the reasons you may want to consider changing your paid social advertising strategy. Follow Host Orlando Rios: Twitter: @OrlandoRios Instagram: @IMOrlandoRios LinkedIn: Orlando-Rios Please subscribe, share, and rate this show! Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.

Not to be confused with Targeting Expansion, Lookalike Expansion could also take some guesswork out of Lookalike Audience creation -- assuming it works as Facebook says. Listen for details on how it works, how you might use it, and how it's different from Targeting Expansion.

Should we still be using Lookalike audiences?  Today's episode follows on from our last, in which we spoke about retargeting and custom audiences. Now that you have got those custom audiences down, lets delve into Lookalike audiences and how to get them to work for you!  -----------------------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/ 

How can you acquire new customers at the lowest cost possible? You've probably wondered about this a lot. Listen to this podcast episode and learn from Oriana, our Business Development Manager as she discusses a new strategy to drop your CPA and increase your ROAS.

Not every LookAlike works. The base audience/ custom audience should be chosen carefully and thoughtfully. Let's see what we can do, what we should do. ----------- Welcome to NAFA by Neeraj Kumar. Neeraj Kumar i.e. me. I have been doing Digital Marketing Professionally since 2011. From 2015 afterward, I worked with 100+ Small Businesses and Consultants as a Business Planning and Lead Generation Consultant. Boasting apart, I have generated 5,00,000+ leads from Facebook and Google Advertisements in the last 5+ years. NAFA means PROFIT. Here it stands for Neeraj's Agency for Ads. NAFA by Neeraj Kumar is my gratitude and giving back to society by sharing my knowledge and experience in different content forms. ------------ Track me on Facebook: https://www.facebook.com/NAFA.business.consultant Anchor: https://anchor.fm/nafa-by-neeraj-kumar Blog: https://neeraj.agencyforads.com/ LinkedIn: https://www.linkedin.com/in/knkayastha/ Twitter: https://twitter.com/knkaystha YouTube: https://www.youtube.com/channel/UCDweSdM5x07k5K8wn8YYYXw --- Send in a voice message: https://anchor.fm/nafa-by-neeraj-kumar/message

Today's guests join us to talk about digital advertising and paid media. Affectionately known as our very own ‘Paid Papis', Josiah Sinanan and Benjamin Velazquez bring tons of expertise on the subject. Josiah is the Digital Lead at Arcade Studios, where he provides an array of unique clients from e-commerce to entertainment with paid media strategy and execution. Josiah oversees digital advertising activities for these clients across platforms such as Google, Facebook, and Instagram, and emerging platforms like YouTube, TikTok, and Pinterest. Benjamin is a Digital Coordinator at Arcade with a passion for helping founders and entrepreneurs humanize their brands to position themselves as leaders in their respective industries. He is an active leader and learner in the digital marketing industry, striving for both self and brand improvement while contributing to overall success. In this episode, we talk to Josiah and Benjamin about the huge impact that the iOS 14 update has had on Facebook data collection and what this means for advertisers, including some of the workarounds, strategies, and alternative platforms that brands can take advantage of as the need to diversify their channels increases. We also touch on ad creative for new platforms like TikTok, the importance of knowing thyself and thy audience, and the effectiveness of UGC (user-generated content), as well as how to allocate your advertising budget depending on your goals and the platform. Tune in today for all this and more from our advertising experts, Josiah Sinanan and Benjamin Velazquez!Key Points From This Episode:An introduction to Josiah Sinanan and how he came to be digital lead at Arcade Studios.What excites Josiah about advertising and digital marketing, including how diverse it can be.A day in the life of an advertiser, from tracking trends to client facing activity.Meet Benjamin Velazquez and hear about his passions and how he came to work at Arcade.What a day in the life looks like, staying on top of strategy and community management.  The impact of iOS 14 on Facebook data collection and what it means for advertisers.How Ben and Josiah combatted the impact on ads, starting with educating clients.Which Facebook tools to take note of; Automatic Advanced Matching and Conversions API.Alternative platforms to take advantage of as the need to diversify your channels increases, such as Google and even Snapchat.Some of the most obvious points of impact, from top funnel activity to interest targeting.How to use Facebook features like Lookalike Audiences and Call-to-Action targeting.Why Facebook ads aren't dead; how Ben views this as an opportunity for innovation.How brands can make platforms work together to get the best ROI; intentional platform use.Josiah suggests some creative strategies for brands focused on traffic rather than sales.Learn more about implementing a boosting strategy for your social media presence.Mitzi weights in on whether or not email automations are replacing retargeting ad sets.The value of investing in ad creative for platforms like Snapchat, TikTok, and Pinterest.Ben emphasizes the importance of knowing your brand and knowing your audience. Tailoring your creative to each specific audience and platform in a multi-platform strategy.Examples of ad creative that Ben and Josiah feel are effective, like no name on TikTok.How effective UGC (user-generated content) is and why brands are encouraged to use it in a thoughtful and intentional way.Who Ben and Josiah think is making waves in the industry, like MANSCAPED and Breda.Links Mentioned in Today's Episode:Josiah Sinanan on LinkedIn

In this episode we learn how to  use Facebook to  grow your business with Bob Regnerus, a sought-after expert in the area of Facebook Advertising and Deep Funnel Marketing. “Coach Bob” has helped hundreds of businesses run Facebook ads to scale.  Bob has authored five books including the 4th Edition of the Ultimate Guide to Facebook Advertising.  Bob is also the co-founder of Feedstories, a video sales and marketing agency that helps brands tell their story.This episode explores the A-B-C's and more: A - AudienceCreate a Lookalike Audience – the best person to buy from you next looks like someone who has already bought from youB – BiddingShare your business objective – for example, optimizing for an action like signing up for a webinar or capture a lead or branding with video viewsC – CreativeDo you have the right image and are you asking the right way?Listen to get tips and best practices to run a Facebook campaign that drives business growth.Find Bob:https://bobregnerus.com/bob@feedstories.combob.regnerus23FB: @AuthorBobRegnerusTW: @BobRegnerusLinkedIn: bobregnerusAmazon Author Page: https://www.amazon.com/Bob-Regnerus/e/B002BM3H1YBrought to you by Chasing Nectar Digital Solutions https://www.chasingnectar.comNeed your business to scale with digital ads? Email Founder & CEO Zora Chase zchase@chasingnectar.com

This tutorial from Appy Pie Academy covers everything about event management from pricing, promotion and other different ways that can help you make your event more successful. This video course is structured according to the requirements of the modern world to equip you with the modern event management skills.

When you want to get new customers or clients for your business, one of the fastest ways is to simply turn to paid ads, like on Facebook. But with all the targeting options in there, it can get really complicated. This week I have the honor of being joined by my personal Facebook ads guru, Amanda Bond. She’s incredibly gifted when it comes to Facebook advertising, and she’s gonna walk us through the “gold standard” targeting option you should be using — the Lookalike audience. The concept couldn’t be simpler… you simply create a custom audience of people who either visit your website, opt in for your lead magnet, or even paying customers. You then deputize Facebook to do what they do best — crunch the data. Specifically, they figure out what all your best converters, or customers have in common. Then (here’s the good part!) they scour their users to find millions of other potential customers who have the same thing in common, and look just like your existing customers. (Look like, lookalike, get it?) There are some serious a-ha moments in this episode, so even if Facebook ads aren’t on your radar, just give it a listen. I bet this will give you something new and exciting to consider. Cheers to new opportunities, and even more of our best customers! You can find Amanda Bond at: ✅ https://theadstrategist.com ✅ https://facebook.com/theadstrategist.com The Profitable Facebook Ads for Service Businesses Tool Kit

Flo Litterst von Adsventure ist unser Retter in der Not in Sachen iOS 14 Update. Denn da rollt wirklich was auf uns zu: Apple wird zukünftig das Tracking von Daten über ein Opt-In abfragen. Für alle Werbetreibenden unter euch bedeutet das einiges an Veränderung, denn das Update wird Auswirkungen auf alle Social Media Apps haben. Pixel und Conversion API dürfen dann bei einem Opt-out keine Daten mehr erfassen. Flo spricht mit unserem Host und Chefredakteur der OMR Reports Rolf Hermann darüber, wie man sich auf das Update vorbereiten kann, welche Anpassungen man im Business Manager vornehmen sollte und wie sich das Update auf die Performance von Kampagnen auswirken wird. Die Opt-in Rate wird laut Flo nämlich aktuell auf ca 30-50% prognostiziert. Klingt schwierig? Wird es auch! Aber bevor ihr den Kopf in den Sand steckt, solltet ihr diese Episode hören. Flo hat nämlich jede Menge Tipps und Tricks für euch parat, die euch helfen werden das alles zu bewältigen und beantwortet dir u.a. folgende Fragen: Welche Auswirkungen hat das fürs Targeting und Lookalike Audiences? Was kann man bei der API unternehmen? Wie kann man seine Erfolgsmessung mit den neuen Gegebenheiten durchführen? Flo erklärt euch, was jetzt wichtig wird: von Domainverifizierung, über Eventpriorisierung bis zur Kampagnenstruktur und Conversion API. Da komm was auf euch Marketeers zu, aber mit den Tipps von Flo ist der halbe Weg gemacht und mit guter Vorbereitung muss man keine Angst vor dem Update haben. Das Gute ist: am Ende ist es immer noch ein Level Playing Field, weil das Update alle gleich treffen wird. Jetzt gilt es sich zu wappnen! Mit dieser Episode hast du alles an der Hand, was du an Infos brauchst! Hier gibts noch mehr Infos zum Thema von Flo: https://www.adsventure.de/ios14-facebook-advertising/

This week on The Digital Marketing Scoop we talk you through a comprehensive Facebook Ads Advanced Targeting Strategy.Broadly speaking targeting can be split into two categories. People who are unfamiliar with your businessPeople who are familiar with your business. Unfamiliar with your business: (brand awareness)Facebook allows you to target people based on the following:Interests and Brands – pages, events, businesses users follow (e.g. target people who like “Facebook Business page”).Life events and some profile status – e.g. people who are recently engaged or have children.Age and gender.People at a specific location – from an entire continent down to a 1 mile radius.People who speak a certain language.Lookalike Audiences.Familiar with your business: (Re-targeting)These are people who visited your website and/or came in contact with your brand.For this you can use custom audiences to get back in front of people who:Website visitors.People who carry out certain events on your website - add to cart, purchase, form fillout, visit certain pages, Facebook video viewers - people who have watched a certain percentage of your video can be added to a custom audience. People who engaged with any of your organic posts or ads.Facebook page likes.A custom list that you upload to Facebook - for example people who signed up to your newsletter.You can show these visitors ads that remind them of products they have visited on your site.This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing.

Die Palette an Möglichkeiten im Facebook Business Manager ist riesig. Neben den im Werbeanzeigenmanager vorhandenen Features gibt es allerdings noch einige weitere, die Du über die Facebook API nutzen kannst. Mit unserem Gast Simon Kreienbaum besprechen wir fünf hilfreiche Features, die Du im Ads Manager vergeblich suchst. Von größeren Lookalike Audiences, über die Segment Asset Customization bis hin zu Lead Ads - Simon erklärt detailreich, wie Du die API einsetzen kannst und für wen die Optionen besonders effektiv sein können. 💥 Und oben drauf gibt’s noch das brandaktuelle Thema des iOS 14 Updates und welche Auswirkungen das auf das Performance Marketing haben kann/ wird.

Die Palette an Möglichkeiten im Facebook Business Manager ist riesig. Neben den im Werbeanzeigenmanager vorhandenen Features gibt es allerdings noch einige weitere, die Du über die Facebook API nutzen kannst. Mit unserem Gast Simon Kreienbaum besprechen wir fünf hilfreiche Features, die Du im Ads Manager vergeblich suchst. Von größeren Lookalike Audiences, über die Segment Asset Customization bis hin zu Lead Ads - Simon erklärt detailreich, wie Du die API einsetzen kannst und für wen die Optionen besonders effektiv sein können. 💥 Und oben drauf gibt’s noch das brandaktuelle Thema des iOS 14 Updates und welche Auswirkungen das auf das Performance Marketing haben kann/ wird.

Die Palette an Möglichkeiten im Facebook Business Manager ist riesig. Neben den im Werbeanzeigenmanager vorhandenen Features gibt es allerdings noch einige weitere, die Du über die Facebook API nutzen kannst. Mit unserem Gast Simon Kreienbaum besprechen wir fünf hilfreiche Features, die Du im Ads Manager vergeblich suchst. Von größeren Lookalike Audiences, über die Segment Asset Customization bis hin zu Lead Ads - Simon erklärt detailreich, wie Du die API einsetzen kannst und für wen die Optionen besonders effektiv sein können.

“The cost of acquiring a customer is higher than its ever been.” @JulianaJaxx #DTCPOD“Your current customers are much more likely to make another purchase from you and when they do, they often spend more money than the first time buyers.” @JulianaJaxx #DTCPOD“If your customer doesn't feel special, ultimately, he's not going to buy from you again” @JulianaJaxx #DTCPOD“By analyzing historical data, you can actually predict when people are ready to purchase again.” @JulianaJaxx #DTCPOD“Our research shows the biggest reason that customers leave stores is that they think the company doesn't care about them.” @JulianaJaxx #DTCPODWe Speak About:[01:00] About Juliana and Omniconvert[02:30] Why retention is just as important as acquisition[03:35] The two different ways to think about growth in eCommerce[06:35] How customer lifetime value (LTV) helps you track business growth[09:30] Calculating customer acquisition cost (CAC) correctly[11:20] How the LTV equation has changed over time[13:20] Other metrics brands should be following to track growth[17:20] How segmentation can help you increase purchase frequency[19:30] Predicting and driving repurchases for your brand[25:35] Predicting and solving for customers that won’t repurchase[30:20] Tools and strategies for better understanding your customer segmentsBrand growth is more than customer acquisition, it’s also retentionJuliana Jackson, Head of Product Marketing at Omniconvert, joins the POD to talk about eCommerce growth metrics and marketing to the right people at the right time.Omniconvert is a company that helps data-driven marketers around the world to understand, segment, convert, and retain more customers.Building a brand is much more than acquiring customers.Customer acquisition is important but without retention, your eCommerce brand can’t grow.That’s why you need to pay attention to metrics like customer lifetime value. Understanding how much your customers spend with you and how they feel about your brand are just as important.Today’s brand growth equation needs to account for more than just lifetime spend though. You also need to look at customer experience, net promoter scores, and customer support.Understanding customers on a deeper level can fuel eCommerce growthBrand growth isn’t just about the metrics. You need to understand what segments your customers fall into.You don’t need to build out crazy segments but you should consider grouping customers based on recency and frequency of purchase.Knowing how often and when customers purchase is a big piece of nurturing.By splitting up your customers, you can understand which customers are likely to continue to purchase from you and which are likely to churn.This helps you build a more predictable business model.Stay tuned as Juliana provides tips on what metrics you should look at, how to better predict repurchases, and how to delight your customers.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Omniconvert’s website: https://www.omniconvert.com/Connect with Juliana: https://www.linkedin.com/in/iulianajackson/

“Influencer marketing and creator marketing is a lot more than just sending creators product and having them post.” @jadesai94 #DTCPOD“The fastest way to level up your content is by delivering creators a strong creative brief.” @jadesai94 #DTCPOD“In your creative brief, you want to include three to four brand values and three to four product benefits that you want the creator influencer to mention.” @jadesai94 #DTCPOD“If the content didn’t meet your expectations, it’s okay to provide feedback. Just make sure that it’s constructive and actionable.” @jadesai94 #DTCPOD“You need to have firm beliefs on why you are choosing certain creators for a campaign. Is it because of their content, audience, a combination of both?” @jadesai94 #DTCPODWe Speak About:[01:10] The wrong way to think about creator and influencer marketing[01:45] The most important thing you should do to level up creator content[02:15] Checklist for making the best creative brief[03:50] How to get creators excited about working with your brand[05:15] The products you should send to creators[06:00] Rules for effective communication with creators and influencers[06:45] How to make sure you get the best content from creators[07:35] The one thing you need to make sure to tell creatorsLevel up your creator and influencer marketing campaigns in five easy stepsWhen influencer marketing got its start, it was very much the Wild West. Most brands were just sending product and waiting for influencers to post.Now, there is much more involved in the process.If you really want to get the most out of influencer marketing, you are going to need to do more than just send product to an influencer or creator.That part is important, but it’s also important that you get the most mileage out of your campaign. This means focusing on the content as much as picking the creator with the right audience.Focusing on the content can allow you to get more value out of influencer marketing. You can repurpose content in ads, social media, your website, emails, and more.This content usually performs much better than in-house content so getting this right can add big benefits to your marketing strategy down the line.The road to better content from creators starts with a strong style guide. You need to tell creators how you want the content shot, what shouldn’t be included, and provide great examples.If you don’t have great examples, pick up some photos from Unsplash, do a quick search on Google images, or share screenshots from a brand whose content you enjoy.Looking for more tips?Stay tuned to this episode as we dive into further detail about the style guide and offer four more tips to follow to maximize the value of working with creators and influencers.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:DTC POD episode on whitelisting and dark posting: https://trend.io/blog/influencer-whitelisting-dark-posting-podcast

✅ Please like, subscribe & comment if you enjoyed - it helps a lot! 00:00 What is Lookalike Audience Marketing 00:28 1. Plan Your Use Case 00:54 2. Capture Data From The Start 01:17 3. Use Email Lists 01:30 4. Start Small & Highly Targeted 01:49 5. Combine Additional Targeting 02:06 6. Start With Tight Budgets For more content about online business, performance marketing and web development please subscribe to the channel and check out the blog at https://jamesbachini.com

Facebook Lookalike Audiences are my favorite way to target a cold prospecting audience.   A couple weeks ago, we talked about building "cold" prospecting audiences from Facebook's internal targeting options... and that's great if you don't have any strong custom audiences. But, if you DO have strong custom audiences - like those that we talked about last week - then you definitely want to stick around to learn more about Facebook Lookalike Audiences and how they can benefit your marketing efforts!   Also - grab my FREE Facebook Ads Planner at: MegBrunson.com/plan   Subscribe so you don't miss another episode: Marketing Monday MidWeek Mastermind (on Wednesdays) Friday Reflections Learn more about the FamilyPreneur Business Accelerator and join today at »familypreneur.co« I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role. »Read My Full DEI Statement HERE« Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

On episode #53 of the The PPC Show, we're joined by Susan Wenograd, Partner at Fivemill, to all things Facebook ads. Connect with Susan on Twitter @SusanEDub Top 3 Takeaways 1) Her career path as a people manager vs individual contributor and which one she likes best 2) She'll reveal some of her Facebook auditing techniques and what to look for when auditing accounts 3) Why she loves Lookalike audiences --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

The Online Marketing News 29th March 2014 - JVzoo Custom Pages, Twitter Views, LinkedIn trends, Facebook Lookalike Audiences, Gmail Images, Pinterest Gifts Feed and LeadPages Market Place