Podcast appearances and mentions of Bob Lord

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Best podcasts about Bob Lord

Latest podcast episodes about Bob Lord

The Daily Scoop Podcast
The Department of Labor gets access to OpenAI tech; Top officials behind CISA's ‘Secure by Design' resign

The Daily Scoop Podcast

Play Episode Listen Later Apr 22, 2025 4:03


Labor Department employees can now access two OpenAI models through the company's partnership with Microsoft Azure, making the agency the latest to integrate generative AI into its workflow. The two OpenAI models now available to Labor staff are GPT-4o and GPT-4o mini, according to documents viewed by FedScoop. The agency's platform for the OpenAI tech suggests that staff use the technology for specific applications, including a language translator, a “pros and cons analyzer,” and a memo writer. A large document analyzer and document comparison tool are also available in the interface. Along with that, the department has published a guide on the appropriate use of AI systems and cautions agency users that their role in properly using the generative AI tools is “crucial.” Staff are flagged with a warning before using the tool and are instructed to review outputs for accuracy. Previously, these kinds of generative AI tools had not been approved for Labor Department use and employees were warned not to enter federal information into the systems, a source within the agency told FedScoop. Two top officials at the Cybersecurity and Infrastructure Security Agency who worked with the private sector to manufacture secure products and technology are leaving the agency. Bob Lord, senior technical adviser and Lauren Zabierek, senior advisor at CISA, were two of the chief architects behind CISA's Secure by Design initiative, which garnered voluntary commitments from major vendors and manufacturers to build cybersecurity protections into their products at the design stage. On Monday in separate posts on LinkedIn, Lord and Zabierek both said they are departing the agency. Neither offered a rationale or motivation for the decision, with Lord simply calling it a “difficult decision” and Zabierek saying it was “not an easy choice.” The Daily Scoop Podcast is available every Monday-Friday afternoon. If you want to hear more of the latest from Washington, subscribe to The Daily Scoop Podcast  on Apple Podcasts, Soundcloud, Spotify and YouTube.

AdExchanger
Bob Lord Is A Holdco Skeptic

AdExchanger

Play Episode Listen Later Mar 25, 2025 52:08


As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. “Bigger is not always better,” Lord says.

Attitude with Arnie Arnesen
Episode 620: Arnie Arnesen Attitude December 18 2024

Attitude with Arnie Arnesen

Play Episode Listen Later Dec 18, 2024 54:56


Part 1:We talk with Bob Lord, Sr VP, Tax Policy, of Patriotic Millionaires, and his colleague, Kenny Stencil, Sr. Researcher of the Revolving Door Project.We discuss how tax policy has been influenced by the very rich to benefit themselves. We also discuss the outrageous and unfair sentence handed down to Charles Littlejohn, who leaked Trump's tax information.freecharleslittlejohn.com, a web site to show protest at this sentence.Part 2:We talk with Danielle Lee Thomson, Research Manager for CIP election Rumor Research Team.We discuss with Danielle her latest paper, which describes how the right wing uses theatrics, particularly the tools of IMPROV, to present their their talking points. This strategy of using alternative media, instead of conventional news channels is very effective, because it is presented as entertainment, and viewers do not think as critically of the message as a result. Truth fragments are distorted to present their message.WNHNFM.ORG  productionMusic: David Rovics, "Time to Act", for Will Von Sproson

DairyVoice Podcast
Tim Abbott of Showbox Sires with Robert (Bob) Fitzsimmons

DairyVoice Podcast

Play Episode Listen Later Nov 1, 2024 48:29


In this episode of The Evolution of the Great Cow, Tim Abbott of Showbox Sires spoke with Robert (Bob/Fitzy) Fitzsimmons of East Montpelier, Vermont. They talked about old many great cows and people over the years. Bob was one of the first classifiers for Holstein Association and worked with Tim at St. Jacobs. Fitzy talks about his young success in the industry and his mentors over time, like Jerry Rappaport the influential Boston developer and attorney who bought several dairy farms in the Vermont area. Plus, those who had the biggest effect on his career, like Bill Weeks, Bob Lord, and his father.This podcast is priceless and quite a trip down memory lane.

Attitude with Arnie Arnesen
Episode 559: Arnie Arnesen Attitude September 24 2024

Attitude with Arnie Arnesen

Play Episode Listen Later Sep 24, 2024 56:03


Part 1:We speak with Ceridwen Cherry, legal director for VoteRiders.We discuss the various legislation that is being proposed and implemented to prevent "vote fraud" which has been very rare, or completely not proven. The targets of such laws are students, older people, people who move towns. They are losing the right to vote because of the onerous demand for proof of citizenship, which is hard to meet.Part 2:We speak with Bob Lord, Fellow at the institute for Policy Studies, and Senior Advisor on Tax Policy at Patriotic Millionaires.We discuss how the tax system has allowed the very rich to accumulate wealth, and keep it by using the tax code. Low end wage stagnation has made this possible: the very rich get richer, and everyone else stays in place. This can only lead to societal breakdown eventually.  WNHNFM.ORG   production 

Football Ruined My Life
61. Chairmen Vs. Owners

Football Ruined My Life

Play Episode Listen Later Aug 16, 2024 46:59


This week, the panel looks at old fashioned Bob Lord style Chairmen of football clubs as against the current fashion for billionaire owners from oil rich nation states or American hedge fund managers. Bob Lord at Burnley and Joe Mears at Chelsea, Louis Edwards at Manchester United and the Hill Woods of Arsenal were all rich men but their wealth did not compare to that of the current owners of Premier League clubs.  When we talked about the game in the 1960s and 1970s we talked about players and managers, rarely about Chairmen and never about boards of shadowy directors. Colin Shindler, Patrick Barclay and former Leicester Chairman Jon Holmes discuss the impact on the game of this shift from chairmen to owners. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Policy for the People
Rewind: Tax extreme wealth to save our democracy

Policy for the People

Play Episode Listen Later Aug 8, 2024 28:32 Transcription Available


Last month saw yet another record in terms of the fortunes held by the nation's superrich. In July 2024, the roughly 800 billionaires in the U.S. were collectively worth about $6 trillion, the highest amount ever. In light of this, it seemed like a good time to replay a prior episode of Policy for the People examining the need to tax extreme wealth. In August of last year, Bob Lord of Patriotic Millionaires joined us to discuss why taxing the rich is essential in order to shrink inequality and save our democracy

As Goes Wisconsin
On The Road With Jane And Todd!(Hour 1)

As Goes Wisconsin

Play Episode Listen Later Jun 12, 2024 45:30


Greetings from fabulous Richland Center on this fine day where we find Jane Matenaer and Todd Allbaugh live from Krouskop Park with a fantastic show starting with the news that Hunter Biden was found guilty of gun charges and we're just wondering: where is all the outrage? We then welcome Bob Lord from The Patriotic Millionaires back to the show to talk about wealth inequality and how perception of this fact affects us all. As always, thank you for listening, texting and calling, we couldn't do this without you! Don't forget to download the free Civic Media app and take us wherever you are in the world! Matenaer On Air is a part of the Civic Media radio network and airs Monday through Friday from 10 am - noon across the state. Subscribe to the podcast to be sure not to miss out on a single episode! You can also rate us on your podcast distribution center of choice, they go a long way! To learn more about the show and all of the programming across the Civic Media network, head over to https://civicmedia.us/shows to see the entire broadcast line up. Follow the show on Facebook, X and YouTube to keep up with Jane and the show! Guest: Bob Lord

As Goes Wisconsin
Matenaer on Air Memorial Day Replay (Hour 1)

As Goes Wisconsin

Play Episode Listen Later May 27, 2024


Please enjoy this replay of some of our favorite interviews from Matenaer On Air. Because we hold so solemn the sacrifice made by those who died to protect our freedom, we want to share conversations with people who have made it their focus to honor and uphold our fallen members of the military. Our first interview is with Karyn Roelke from Stars And Stripes Honor Flight and how what they do is more than just a day trip to our nation's capital, it's about healing old wounds. Then we hear from Bob Lord, who is a tax policy advisor for Patriotic Millionaires, talking about their mission and what will happen when America gets its first Trillionaire. As always, thank you for listening, texting and calling, we couldn't do this without you! Don't forget to download the free Civic Media app and take us wherever you are in the world! Matenaer On Air is a part of the Civic Media radio network and airs Monday through Friday from 10 am - noon across the state. Subscribe to the podcast to be sure not to miss out on a single episode! You can also rate us on your podcast distribution center of choice, they go a long way! To learn more about the show and all of the programming across the Civic Media network, head over to https://civicmedia.us/shows to see the entire broadcast line up. Follow the show on Facebook, X and YouTube to keep up with Jane and the show!

ITSPmagazine | Technology. Cybersecurity. Society
Why the Industry Needs OpenSSF | A Conversation with Omkhar Arasaratnam, Adrianne Marcum, Arun Gupta, and Christopher Robinson | Redefining CyberSecurity with Sean Martin

ITSPmagazine | Technology. Cybersecurity. Society

Play Episode Listen Later May 23, 2024 42:10


Guests: Omkhar Arasaratnam, General Manager, OpenSSF [@openssf]On LinkedIn | https://www.linkedin.com/in/omkhar/Adrianne Marcum, Technical Project Manager, OpenSSF [@openssf]On LinkedIn | https://www.linkedin.com/in/adriannefranscinimarcumArun Gupta, VP/GM Open Ecosystem at Intel, Governing Board Chair, OpenSSF [@openssf]On LinkedIn | https://www.linkedin.com/in/arunpgupta/On Twitter | https://twitter.com/arunguptaChristopher Robinson, Chairperson of the Technical Advisory Council, OpenSSF [@openssf]On LinkedIn | https://www.linkedin.com/in/darthcrob/____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/sean-martinView This Show's Sponsors___________________________Episode NotesIn a comprehensive exploration of software supply chain security within the open-source arena, the latest episode of the Redefining CyberSecurity Podcast, hosted by Sean Martin, convenes notable figures from the Open Source Security Foundation (OpenSSF).This discussion unveils the critical mission of OpenSSF, led by Omkhar Arasaratnam, the General Manager, emphasizing the foundation's endeavor to bolster security across open source software utilized in over 90% of commercial applications. Adrianne Marcum, OpenSSF's Technical Project Manager, and Arun Gupta, Vice President at Intel and the Governing Board Chair for OpenSSF, delve into the pioneering strategies for enhancing open source security, incident response, and the Essence of collaborative efforts bridging the gap between the private sector and public initiatives.Christopher Robinson, chairperson of the Technical Advisory Council, provides insight into the ubiquitous integration of open source in technology, from consumer electronics to critical infrastructure, underlining the universal stake in securing this landscape. The episode also spotlights the pressing need for community involvement in securing open source ecosystems, highlighting OpenSSF's initiatives in education, repository security, and the creation of standards for safer open source software deployment.The episode also touches on the collaborative efforts between private and public sectors to address security challenges in open source projects. Further discussions illuminate the initiative by OpenSSF to improve incident response and education within the open source community. There's even a shout-out to Allan Friedman and Bob Lord from the Cybersecurity and Infrastructure Security Agency (CISA).The call to action for listeners encapsulates the essence of contributing to a broader community effort, underscoring the pivotal role each individual plays in advancing the security and integrity of open source software worldwide. The group encourages listeners to join the OpenSSF's mission by contributing to their diverse projects and working groups, reinforcing the idea that securing open source software is not just critical but achievable through collective effort.Key Questions AddressedWhat is OpenSSF and its mission?How does OpenSSF address software supply chain security?What role does community engagement play in securing open source software?___________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist:

Redefining CyberSecurity
Why the Industry Needs OpenSSF | A Conversation with Omkhar Arasaratnam, Adrianne Marcum, Arun Gupta, and Christopher Robinson | Redefining CyberSecurity with Sean Martin

Redefining CyberSecurity

Play Episode Listen Later May 23, 2024 42:10


Guests: Omkhar Arasaratnam, General Manager, OpenSSF [@openssf]On LinkedIn | https://www.linkedin.com/in/omkhar/Adrianne Marcum, Technical Project Manager, OpenSSF [@openssf]On LinkedIn | https://www.linkedin.com/in/adriannefranscinimarcumArun Gupta, VP/GM Open Ecosystem at Intel, Governing Board Chair, OpenSSF [@openssf]On LinkedIn | https://www.linkedin.com/in/arunpgupta/On Twitter | https://twitter.com/arunguptaChristopher Robinson, Chairperson of the Technical Advisory Council, OpenSSF [@openssf]On LinkedIn | https://www.linkedin.com/in/darthcrob/____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/sean-martinView This Show's Sponsors___________________________Episode NotesIn a comprehensive exploration of software supply chain security within the open-source arena, the latest episode of the Redefining CyberSecurity Podcast, hosted by Sean Martin, convenes notable figures from the Open Source Security Foundation (OpenSSF).This discussion unveils the critical mission of OpenSSF, led by Omkhar Arasaratnam, the General Manager, emphasizing the foundation's endeavor to bolster security across open source software utilized in over 90% of commercial applications. Adrianne Marcum, OpenSSF's Technical Project Manager, and Arun Gupta, Vice President at Intel and the Governing Board Chair for OpenSSF, delve into the pioneering strategies for enhancing open source security, incident response, and the Essence of collaborative efforts bridging the gap between the private sector and public initiatives.Christopher Robinson, chairperson of the Technical Advisory Council, provides insight into the ubiquitous integration of open source in technology, from consumer electronics to critical infrastructure, underlining the universal stake in securing this landscape. The episode also spotlights the pressing need for community involvement in securing open source ecosystems, highlighting OpenSSF's initiatives in education, repository security, and the creation of standards for safer open source software deployment.The episode also touches on the collaborative efforts between private and public sectors to address security challenges in open source projects. Further discussions illuminate the initiative by OpenSSF to improve incident response and education within the open source community. There's even a shout-out to Allan Friedman and Bob Lord from the Cybersecurity and Infrastructure Security Agency (CISA).The call to action for listeners encapsulates the essence of contributing to a broader community effort, underscoring the pivotal role each individual plays in advancing the security and integrity of open source software worldwide. The group encourages listeners to join the OpenSSF's mission by contributing to their diverse projects and working groups, reinforcing the idea that securing open source software is not just critical but achievable through collective effort.Key Questions AddressedWhat is OpenSSF and its mission?How does OpenSSF address software supply chain security?What role does community engagement play in securing open source software?___________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist:

ITSPmagazine | Technology. Cybersecurity. Society
Smashing the Stack; All Good Things | Exploring Software Lifecycles from Secure By Design to End of Life | An RSA Conference 2024 Conversation with Allan Friedman and Bob Lord | On Location Coverage with Sean Martin and Marco Ciappelli

ITSPmagazine | Technology. Cybersecurity. Society

Play Episode Listen Later May 5, 2024 32:32


Guests: Allan Friedman, Senior Advisor and Strategist, Cybersecurity and Infrastructure Security Agency (CISA) [@CISAgov]On LinkedIn | https://www.linkedin.com/in/allanafriedman/At RSAC | https://www.rsaconference.com/experts/allan-friedmanBob Lord, Senior Technical Advisor, Cybersecurity and Infrastructure Security Agency (CISA) [@CISAgov]On LinkedIn | https://www.linkedin.com/in/lordbob/On Twitter | https://twitter.com/boblordAt RSAC | https://www.rsaconference.com/experts/Bob%20Lord____________________________Hosts: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________Episode NotesIn this new On Location episode, Sean Martin hosted a conversation with Allan Friedman and Bob Lord from the Cyber Security and Infrastructure Security Agency (CISA) as part of the Chats on the Road to the RSA Conference series. The discussion centered around key topics such as securing software by design, navigating the intricacies of managing end-of-life (EOL) software, and emphasizing the crucial role of transparency in the software supply chain.Allan Friedman, a vocal advocate for the Software Bill of Materials (SBOM) — he has the t-shirt to prove it! — explored the increasing competitiveness of getting accepted to speak at renowned conferences like RSA, reflecting the growing awareness and urgency around cybersecurity topics. His upcoming RSA presentation is set to delve into the looming challenge of end-of-life and end-of-support software—a topic that, while not new, demands innovative technical and policy-level responses to mitigate emerging threats effectively.Bob Lord's discussion highlighted an area often overlooked yet critical for software security: memory safety. By sharing his experiences and underscoring the prevalence of vulnerabilities traced back to memory safety issues, Lord emphasized the necessity for developers and companies to adopt a more proactive and transparent approach in their software development practices. This call to action is not just about developing new solutions but also about ensuring that existing software is resilient against current and future threats.One of the key takeaways from this episode is the imperative of transparency in the software supply chain. As Friedman notes, the path to a more secure digital infrastructure lies in the ability to have clear visibility into the software components businesses rely on—including their age, vulnerabilities, and update requirements. This clarity is essential not only for building trust between software manufacturers and their customers but also for enabling a proactive stance on cybersecurity, which can significantly reduce the risks associated with outdated or unsupported software.Moreover, the conversation underscored the evolutionary nature of cybersecurity. As threats evolve, so too must our strategies and tools to combat them. The dialogue between Martin, Friedman, and Lord brought to light the importance of continuous learning, adaptation, and collaboration within the cybersecurity community to address these ongoing challenges.The episode represents a microcosm of the larger conversations happening within the fields of cybersecurity and software development. As we move forward, the insights shared by Allan Friedman and Bob Lord remind us of the critical importance of design security, comprehensive policies, and, above all, the need for a collective belief in the possibility of creating safer software solutions for the future.Be sure to follow our Coverage Journey and subscribe to our podcasts!____________________________Follow our RSA Conference USA 2024 coverage: https://www.itspmagazine.com/rsa-conference-usa-2024-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverageOn YouTube:

Redefining CyberSecurity
Smashing the Stack; All Good Things | Exploring Software Lifecycles from Secure By Design to End of Life | An RSA Conference 2024 Conversation with Allan Friedman and Bob Lord | On Location Coverage with Sean Martin and Marco Ciappelli

Redefining CyberSecurity

Play Episode Listen Later May 5, 2024 32:32


Guests: Allan Friedman, Senior Advisor and Strategist, Cybersecurity and Infrastructure Security Agency (CISA) [@CISAgov]On LinkedIn | https://www.linkedin.com/in/allanafriedman/At RSAC | https://www.rsaconference.com/experts/allan-friedmanBob Lord, Senior Technical Advisor, Cybersecurity and Infrastructure Security Agency (CISA) [@CISAgov]On LinkedIn | https://www.linkedin.com/in/lordbob/On Twitter | https://twitter.com/boblordAt RSAC | https://www.rsaconference.com/experts/Bob%20Lord____________________________Hosts: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________Episode NotesIn this new On Location episode, Sean Martin hosted a conversation with Allan Friedman and Bob Lord from the Cyber Security and Infrastructure Security Agency (CISA) as part of the Chats on the Road to the RSA Conference series. The discussion centered around key topics such as securing software by design, navigating the intricacies of managing end-of-life (EOL) software, and emphasizing the crucial role of transparency in the software supply chain.Allan Friedman, a vocal advocate for the Software Bill of Materials (SBOM) — he has the t-shirt to prove it! — explored the increasing competitiveness of getting accepted to speak at renowned conferences like RSA, reflecting the growing awareness and urgency around cybersecurity topics. His upcoming RSA presentation is set to delve into the looming challenge of end-of-life and end-of-support software—a topic that, while not new, demands innovative technical and policy-level responses to mitigate emerging threats effectively.Bob Lord's discussion highlighted an area often overlooked yet critical for software security: memory safety. By sharing his experiences and underscoring the prevalence of vulnerabilities traced back to memory safety issues, Lord emphasized the necessity for developers and companies to adopt a more proactive and transparent approach in their software development practices. This call to action is not just about developing new solutions but also about ensuring that existing software is resilient against current and future threats.One of the key takeaways from this episode is the imperative of transparency in the software supply chain. As Friedman notes, the path to a more secure digital infrastructure lies in the ability to have clear visibility into the software components businesses rely on—including their age, vulnerabilities, and update requirements. This clarity is essential not only for building trust between software manufacturers and their customers but also for enabling a proactive stance on cybersecurity, which can significantly reduce the risks associated with outdated or unsupported software.Moreover, the conversation underscored the evolutionary nature of cybersecurity. As threats evolve, so too must our strategies and tools to combat them. The dialogue between Martin, Friedman, and Lord brought to light the importance of continuous learning, adaptation, and collaboration within the cybersecurity community to address these ongoing challenges.The episode represents a microcosm of the larger conversations happening within the fields of cybersecurity and software development. As we move forward, the insights shared by Allan Friedman and Bob Lord remind us of the critical importance of design security, comprehensive policies, and, above all, the need for a collective belief in the possibility of creating safer software solutions for the future.Be sure to follow our Coverage Journey and subscribe to our podcasts!____________________________Follow our RSA Conference USA 2024 coverage: https://www.itspmagazine.com/rsa-conference-usa-2024-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverageOn YouTube:

As Goes Wisconsin
They’ve Gamed The System. (Hour 1)

As Goes Wisconsin

Play Episode Listen Later Apr 24, 2024 45:30


Welcome to Wednesday where the Senate does a thing and we take a trip down memory lane to 4 years ago where a young-ish Donald Trump is giving his thoughts on how to fight the Covid virus. We then welcome Bob Lord from the group Patriotic Millionaires to talk about how the 2017 tax cuts and how they don't favor the little guy (you and me). As always, thank you for listening, texting and calling, we couldn't do this without you! Don't forget to download the free Civic Media app and take us wherever you are in the world! Matenaer On Air is a part of the Civic Media radio network and airs Monday through Friday from 10 am - noon across the state. Subscribe to the podcast to be sure not to miss out on a single episode! You can also rate us on your podcast distribution center of choice, they go a long way! To learn more about the show and all of the programming across the Civic Media network, head over to https://civicmedia.us/shows to see the entire broadcast line up. Follow the show on Facebook, X and YouTube to keep up with Jane and the show! Guest: Bob Lord

Attitude with Arnie Arnesen
Episode 436: Arnie Arnesen Attitude April 2 2024

Attitude with Arnie Arnesen

Play Episode Listen Later Apr 2, 2024 56:38


Part 1:We speak with Bob Lord, Senior Advisor on Tax Policy, Patriotic Millionaires, and Kenny Stancil, Senior Researcher, the Revolving Door Project. We discuss how very rich people avoid paying taxes. Tax cuts and tax code changes during the Trump administration only worsened the problem.Part 2:We talk with Anne Nelson, a professor at the Columbia University School of International and Public Affairs, author and lecturer. We discuss Project 2025, the road map that the far right, under the aegis of the Heritage Foundation, and others like it, have developed, and are now planning to institute, no matter if Trump is elected or not. A systemic buildup of this effort is in place, and its proponents have worked from precinct level up to the federal level. The goal is to institute a theocracy to rule the country. But the religion is christo-fascism.  WNHNFM.ORG   production 

Attitude with Arnie Arnesen
Episode 406: Arnie Arnesen Attitude February 20 2024

Attitude with Arnie Arnesen

Play Episode Listen Later Feb 20, 2024 54:00


Part 1:We talk with Prof. Timothy Lytton, of Georgia State University about the lawsuit that Mexico is filing against US manufacturers of guns. Guns are being exported to Mexico in great numbers from the US. These guns are modified in various ways to make them attractive to unlawful users: easy conversion to automatic mode, high capacity magazines, removable serial numbers, etc. Mexico has stricter gun laws than the US. It will be interesting to see how this will resolve, and how this may affect US entities who want to sue gun manufacturers.Part 2:We speak with Bob Lord, Tax Advisor to Patriotic Millionaires.We discuss the corporate tax breaks granted in the new bill just passed, supposedly to help struggling families. Instead, almost al benefits are going to wealthy individuals and corporations. We discuss corporate effective tax rates, and how they compare with worker tax rates. Corporate effective tax rates are about 7.8%, while worker effective tax rates are 20%. We discuss details of this, and how this plays out. We also cover benefits to foreign investors.  WNHNFM.ORG  production

WebTalkRadio.net » Enlightenment of Change
323. Reggie James – Navigating the Complexities of AI and Digital Marketing

WebTalkRadio.net » Enlightenment of Change

Play Episode Listen Later Feb 6, 2024 37:18


Connie's motivational quote for today is by – Bob Lord, “The great thing about AI is that it can predict and learn in real time what the audience will be receptive to...[so we can] create a great value exchange between the brand and consumer in ways we couldn't do before.”   YouTube: https://youtu.be/KLv9H0Gq3ho   Check Out These Highlights:     When I started my career, we were analog.  The internet had just been introduced to the world, and understanding it, if you could afford a computer, had a steep learning curve because it seemed like an alien invention.    Today's topic interests me as a person in business for over 23 years, constantly learning how to leverage the digital world and, more importantly, the new wave of AI in business and marketing.  My guest and I will dig in, and he will provide insights on how businesses can leverage data, new technologies, and strategic approaches to drive tangible results.    About Reggie James: Reggie is a distinguished marketing and digital strategy expert renowned for driving transformative results for organizations. With over three decades of experience, Reggie has witnessed and actively contributed to the evolution of digital marketing, playing a pivotal role in shaping business models in today's digital-driven landscape. His expertise extends beyond traditional strategies, incorporating cutting-edge technologies like AI, analytics, and brand elevation.   How to Get In Touch with Reggie James: Email: jenny@pikkal.com Website:  https://www.digital-clarity.com/   Stalk me online! LinkTree: https://linktr.ee/conniewhitman Download Communication Style Assessment: www.whitmanassoc.com/csa Enlightenment of Change Facebook group: tinyurl.com/EOCFacebookGroup Subscribe to the Enlightenment of Change podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have.  

The Lawfare Podcast
Three CISA Senior Advisers on Secure by Design

The Lawfare Podcast

Play Episode Listen Later Dec 22, 2023 53:57


Secure by Design means different things to different people. As part of Lawfare's ongoing project to understand what Secure by Design might mean in practice, we are trying to identify the open questions—areas where research or inquiry might help our collective understanding of the concept and how it might work. Lawfare Contributing Editor Paul Rosenzweig sat down with three Senior Advisers to CISA—Lauren Zabierek, Jack Cable, and Bob Lord—who work on the cutting edge of SbD design and implementation, to get their thoughts on research that would be of ongoing value to their efforts to define an SbD standard.You can watch a video version of their conversation here.For more information, including the resources mentioned in this episode:CISA, U.S. and International Partners Announce Updated Secure by Design Principles Joint Guide | CISACISA, NSA, FBI and International Cybersecurity Authorities Publish Guide on The Case for Memory Safe Roadmaps | CISABlog: The Next Chapter of Secure by Design | CISAExpanded Secure by Design Publication: Secure-by-Design | CISAWhite Paper: https://www.cisa.gov/resources-tools/resources/secure-by-design (English and Spanish versions available)Blog on Memory Safety: The Urgent Need for Memory Safety in Software Products | CISAApplying Secure By Design to events : Applying “Secure By Design” Thinking to Events in the News | CISARFI on secure software attestation form: CISA Requests Comment on Draft Secure Software Development Attestation Form | CISADirector Jen Easterly on updated Secure by Design in Singapore (start 2:12): SICW Opening Ceremony & SICW High-Panels - Opening Plenary - YouTubeRosenzweig on Auto/Cyber Liability: https://tcg-website-prod.azurewebsites.net/the-evolving-landscape-of-cybersecurity-liability/Unsafe At Any Speed: CISA's Plan to Foster Tech Ecosystem Security (youtube.com)Support this show http://supporter.acast.com/lawfare. Hosted on Acast. See acast.com/privacy for more information.

Policy for the People
Tax extreme wealth to save our democracy

Policy for the People

Play Episode Play 46 sec Highlight Listen Later Aug 10, 2023 28:44


Money is power. And the extreme concentration of wealth that we're seeing means that more and more political power is in the hands of billionaires, who use that power to further increase their wealth, according to today's guest, Bob Lord. Bob is the Senior Advisor on Tax Policy for Patriotic Millionaires, as well as an associate fellow at the Institute for Policy Studies.In this episode of Policy for the People, we talk with Bob Lord about why taxing the rich is essential in order to shrink inequality and save our democracy. 

Konflikt
Så blev Sverige ett drömland för superrika

Konflikt

Play Episode Listen Later Jun 9, 2023 55:14


En strid om ett så kallat förmögenhetsregister har satt ljus på att Sverige sticker ut internationellt med sina låga skatter som gynnar de allra rikaste med stora förmögenheter. – De svenska skattereglerna för verksamhetsägare är bland de bästa i Europa. När Sverige på 80-talet började förändra skattesystemet och till sist slopade förmögenhetsskatten, det var som att Sverige plötsligt upptäckte en stor oljefyndighet, det säger Jens Rugseth, norsk företagare och miljardär, när Konflikts reporter i förra avsnittet träffade honom i Schweiz, dit han flytt för att undkomma Norges höjda förmögenhetsskatt.Jens Rugseth ser med avund på det svenska skattesystemet, där Sverige har tagit bort flera skatter på kapital de senaste årtiondena.– Vi är det land i västvärlden som sänkt skatten mest på tillgångar. Vi har tagit bort fastighetsskatt, förmögenhetsskatt, arvsskatt och gåvoskatt, säger Andreas Cervenka, ekonomijournalist och författare.Infekterad strid om ett förmögenhetsregister2019 gav riksdagen regeringen i uppdrag att utreda hur ett register skulle kunna upprättas över hushållens tillgångar och skulder. Det var efter att Riksbanken och Finansinspektionen, bland andra, sagt att ett sånt här register behövs för att förhindra en finanskris. Många trodde att det skulle gå obemärkt förbi, i stället har det skapat stor debatt, där flera remissinstanser varit väldigt kritiska. En av dem är Svenskt Näringsliv.– Jag blev bekymrad. De företagare jag träffar ofta säger samma sak. Det skickar negativa signaler. Att man ska registrera något som i förlängningen kan leda till att man ska återinföra förmögenhetsskatten och som är ett ganska grovt integritetsgrepp, säger Johan Fall, chef på Svenskt Näringslivs skattedelegation. Konflikt ser också närmre på en debatt om ojämlikhet i Frankrike fick en oväntad vändning.– Brist på tillförlitlig data var en viktig förklaring till de så kallade Gula västarnas landsomfattande protester, säger den franske ekonomiprofessorn Laurent Bach.Vi berättar också historien om hur Getty-familjen kunnat komma undan arvsskatt i USA, och om hur Kävlinge vill locka fler invånare genom att sänka skatten.Medverkande: Jens Rugseth, norsk företagare och miljardär, Gisle Natvik, norsk nationalekonom, Andreas Cervenka, ekonomijournalist och författare, Erik Lindqvist, professor i ekonomi vid Stockholms universitet, Johan Fall, chef på Svenskt Näringslivs skattedelegation, Laurent Bach, professor i ekonomi vid handelshögskolan Essec Business School i Paris, Agneta Trygg, entreprenör i Djursholm som är en del av det globala nätverket "Millionaires for humanity", Darien Shanske, professor på UC Davis School of Law, Bob Lord, skattejurist knuten till "Patriotic millionaires", Annsofie Thuresson, kommunalråd i Kävlinge kommun (M), Ingvar Willexberg (S), andra vice ordförande i Kävlinges kommunstyrelse mflProgramledare: Fernando Ariasfernando.arias@sr.seReportrar: Lotten Collin och David RasmussonTekniker: Jacob GustavssonProducent: Anja Sahlberganja.sahlberg@sr.se

SRB Media Podcasts
Maverick Tales Episode One (Full Episode)

SRB Media Podcasts

Play Episode Listen Later Mar 23, 2023 27:23


Previously avaialble to Patrons only, this is the full version:Our long awaited series featuring tales of the mavericks, In this series we feature the player/managers telling us the stories from the glory days of the beutiful game, sit back and listen to these short clips from the legends.This podcast featuring; John Giles on Nobby Stiles, Tony Morley on Ron Saunders, Paul Fletcher on Bob Lord, Ron Atkinson on Brian Clough and Alan Hudson on Jock Stein. (Bonus content for patrons)With Paul CollinsProduced/Edited by Chris Brownesrbmedia.co.ukSponsor imagecleaners.co.uk Support this show http://supporter.acast.com/srbmedia. Hosted on Acast. See acast.com/privacy for more information.

Composers Datebook
Worthington's Dream

Composers Datebook

Play Episode Listen Later Mar 2, 2023 2:00


Synopsis Recordings can be an effective calling card for composers – but the expense of recording an orchestral work in the U.S. is rather daunting, so composers often work with record labels that use orchestras abroad. American composer Rain Worthington made a recording of her orchestral work Tracing a Dream with the Russian Philharmonic on today's date in 2010, and, in quintessential 21st century fashion, planned to “attend” the Moscow recording session via Skype. “But just as I was about to login,” recalls Worthington, “the recording assistant emailed the Russian authorities had revoked the permission to Skype. At the last minute an appeal by my American recording producer, Bob Lord, who was present in the studio, somehow convinced them to allow the connection. So I spent the morning ‘virtually' in Moscow, listening to and participating in the three-hour recording session!” “'Tracing a Dream' taps into the impressionistic logic of dreams,” says Worthington. “Within this realm there is a fluidity of connections governed by emotional contexts, rather than rational order.“ Six years after its recording in Moscow, Tracing a Dream received its public premiere by the Missouri State University Orchestra conducted by Christopher Kelts and was awarded an Ernst Bacon Award for the Performance of American Music. Music Played in Today's Program Rain Worthington Tracing a Dream Russian Philharmonic Orchestra; Ovidiu Marinescu, conductor. Navona 6025

SRB Media Podcasts
Maverick Tales Episode One

SRB Media Podcasts

Play Episode Listen Later Jun 17, 2022 25:12


Our long awaited series featuring tales of the mavericks, In this series we feature the player/managers telling us the stories from the glory days of the beutiful game, sit back and listen to these short clips from the legends.This pdcast featuring; John Giles on Nobby Stiles, Tony Morley on Ron Saunders, Paul Fletcher on Bob Lord, Ron Atkinson on Brian Clough and Alan Hudson on Jock Stein. (Bonus content for patrons)With Paul CollinsProduced/Edited by Chris Brownewww.srbmedia.co.ukSponsor www.imagecleaners.co.uk Support this show http://supporter.acast.com/srbmedia. See acast.com/privacy for privacy and opt-out information. Become a member at https://plus.acast.com/s/srbmedia.

From the Market Square
Bob Lord - PARMA Recordings

From the Market Square

Play Episode Listen Later Mar 17, 2022 36:46


On this episode, attorney Paul Durham speaks with Bob Lord, founder and CEO of PARMA Recordings - a Grammy-nominated recording company based in North Hampton. Paul and Bob discuss the music industry, PARMA's growth across five countries, Bob's journey as a creator and entrepreneur, and his production of Dan Brown's Wild Symphony, which will be making its hometown debut in Portsmouth on April 2, 2022.  You can find out more about Paul and how to contact him by visiting: www.sheehan.com/attorneys/durham-j-paul/  You can find out more about Sheehan Phinney by visiting: www.sheehan.com 

Security Nation
Bob Lord on Securing the DNC

Security Nation

Play Episode Listen Later Mar 16, 2022 36:42


Interview LinksFollow Bob on Twitter.Check out the DNC Security Checklist.Rapid Rundown LinksRead the paper on VPN influencer ads on YouTube.Give the lead author, Omer, a follow on Twitter.Like the show? Want to keep Jen and Tod in the podcasting business? Feel free to rate and review with your favorite podcast purveyor, like Apple Podcasts.

Capitol Closeup
New Hampshire's Own Music Industry Titan

Capitol Closeup

Play Episode Listen Later Jan 24, 2022 42:44


Paul speaks about music and the music business with Bob Lord, Composer, bassist, producer and CEO of Parma recordings. Lord is the busiest guy in show business. Parma is a Grammy Award winning, New Hampshire based global recording company focused on expanding horizons in classical and Jazz music. Bob Lord and Parma have worked with such diverse composers as Pete Townsend of The Who and Dan Brown, author of the DaVinci code. As a musician, Bob Lord has just released a solo album called "Playland Arcade" a prog-rock extravaganza.

The Six Five with Patrick Moorhead and Daniel Newman
Six Five Insider Talking AI Ethics With IBM SVP Bob Lord

The Six Five with Patrick Moorhead and Daniel Newman

Play Episode Listen Later Jan 13, 2022 23:41


Introductions   Bob Lord, Senior Vice President, Worldwide Ecosystems, IBM   Bias in advertising Let's start out talking a bit about advertising and the inherent bias that exists. Talk about how this became an issue, and just how frequently it shows up.   What's being done about it? So, we talked about the problem, but at a high level, what are some of the things that companies can do to begin tackling the issue?   IBM Research and partnerships to tackle advertising bias IBM has gone beyond the surface on bias in advertising. Your team is looking to tackle it and has done some research on it along with kicking off a number of partnerships. Can you speak a bit to the research and partnerships and why they are important?   Benefits of reducing bias If you are successful in removing bias from advertising, what are some of the big benefits? Anything besides the obvious? How may this be applied in other AI driven challenges?   Wrap up and conclusion   Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice. 

The Think Tank with Mike O'Neil
THINK TANK 11-21-21 - The Biden Presidency at One Year

The Think Tank with Mike O'Neil

Play Episode Listen Later Nov 21, 2021 39:05


Political strategist Rick DeGraw, Democratic attorney Bob Lord and Biden 2020 Deputy Director Tony Can join Mike O'Neil to discuss status of the Biden presidency, the details of the Build Back Better Bill and more. Timestamps:  - SEG 1 - 0:00 - SEG 2 - 12:31 - SEG 3 - 17:32 - SEG 4 - 30:04 See omnystudio.com/listener for privacy information.

World Business Report
Barack Obama attends COP26

World Business Report

Play Episode Listen Later Nov 8, 2021 27:29


Former US president Barack Obama has been speaking at the UN climate summit in Glasgow. Jessica Shankleman of Bloomberg tells us about the debate ongoing at COP26 today about how much rich nations should give poorer nations to switch to green energy systems, and adapt to climate change. And Gajen Kandiah, chief executive of Hitachi Vantara, discusses the role that artificial intelligence may be able to play in preventing deforestation. Also in the programme, voters in a Twitter poll initiated by Elon Musk, chief executive of Tesla Motors, have urged him to sell 10% of his stake in the company in order to pay tax. Bob Lord is a tax lawyer and associate fellow at the Institute for Policy Studies, and explains the implications of such a move.

The Six Five with Patrick Moorhead and Daniel Newman
Talking IBM Post-Kyndryl Spin with IBM's Bob Lord, SVP of Ecosystems - Six Five Insiders

The Six Five with Patrick Moorhead and Daniel Newman

Play Episode Listen Later Nov 5, 2021 24:46


https://newsroom.ibm.com/Bob-Lord https://www.linkedin.com/in/rwlord/ https://twitter.com/rwlord   Introduction of Show   Welcome Guest SVP Bob Lord   While the deal is finally done. It has been a while since the deal was originally announced. Can you provide a quick background on the reason this spin-off became a priority, and how it fits within IBM's transformation and strategy?   From your viewpoint, what should clients expect from IBM now that this deal is done?   What about your massive partner ecosystem?   Give us a bit more clarity on the platform strategy going forward. It seems that the company will consist of software, infrastructure, consulting, and research. How do you connect all of these dots and make sure all stakeholders clearly see the value and opportunity for growth   Conclusion and wrap   Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice. 

Identity At The Center
#119 - Authenticate 2021 - Identity Security Strategy with Bob Lord

Identity At The Center

Play Episode Listen Later Oct 27, 2021 41:29


This is the third in a five-part series of conversations that Jeff had with fellow identity professionals at the FIDO Alliance Authenticate 2021 conference. Jeff talks with Bob Lord, former CSO for the Democratic National Committee, about the role identity plays in security strategy. Connect with Bob Lord: https://www.linkedin.com/in/lordbob/ Learn more about the FIDO Alliance: https://fidoalliance.org/ Connect with us on LinkedIn: Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/ Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/ Visit the show at www.IdentityAtTheCenter.comand follow @IDACPodcast on Twitter. Have a question for Jim and Jeff? Ask us here: https://anchor.fm/identity-at-the-center/message --- Send in a voice message: https://anchor.fm/identity-at-the-center/message

News In Depth
Inequality Project's Bob Lord on revelations in the Pandora Papers

News In Depth

Play Episode Listen Later Oct 8, 2021


Black Op Radio
#1063 – Bob Lord

Black Op Radio

Play Episode Listen Later Oct 7, 2021 55:47


  Bob Lord is an associate fellow at the Institute for Policy Studies Previously served as an adjunct faculty member at the Arizona State University School of Law The United States has become both a tax and secrecy haven Low tax rates on the super-rich The super-rich use "trust laws" to keep things secretive Dynasty trust is one which goes on for multiple generations Estate tax or inheritance tax The wealth in a dynasty trust keeps on growing No estate taxes are paid when a generation dies as it's the trust that owns all the wealth Why small states promote dynasty trusts South Dakota's 106 licensed trust companies, 94 based in Sioux Falls Mitch McConnell is worth 27 million dollars The race to the bottom Book: Moneyland: The Inside Story of the Crooks and Kleptocrats Who Rule the World: by Oliver Bullough: Hardcover, Paperback, Kindle, Audiobook Money in politics www.inequality.org Article: The Secret IRS Files: Trove of Never-Before-Seen Records Reveal How the Wealthiest Avoid Income Tax  

world institute estate south dakota dynasty crooks bob lord never before seen records reveal how arizona state university school
Screaming in the Cloud
Security Challenges and Working for President Biden with Jackie Singh

Screaming in the Cloud

Play Episode Listen Later Sep 30, 2021 41:45


About JackieJackie Singh is an Information Security professional with more than 20 years of hacking experience, beginning in her preteen years. She began her career in the US Army, and deployed to Iraq in 2003. Jackie subsequently spent several years in Iraq and Africa in cleared roles for the Department of Defense.Since making the shift to the commercial world in 2012, Jackie has held a number of significant roles in operational cybersecurity, including Principal Consultant at Mandiant and FireEye, Global Director of Incident Response at Intel Security and McAfee, and CEO/Cofounder of a boutique consultancy, Spyglass Security.Jackie is currently Director of Technology and Operations at the Surveillance Technology Oversight Project (S.T.O.P.), a 501(C)(3), non-profit advocacy organization and legal services provider. S.T.O.P. litigates and advocates to abolish local governments' systems of mass surveillance.Jackie lives in New York City with her partner, their daughters, and their dog Ziggy.Links: Disclose.io: https://disclose.io Twitter: https://twitter.com/hackingbutlegal TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: This episode is sponsored in part by our friends at VMware. Let's be honest—the past year has been far from easy. Due to, well, everything. It caused us to rush cloud migrations and digital transformation, which of course means long hours refactoring your apps, surprises on your cloud bill, misconfigurations and headache for everyone trying manage disparate and fractured cloud environments. VMware has an answer for this. With VMware multi-cloud solutions, organizations have the choice, speed, and control to migrate and optimizeapplications seamlessly without recoding, take the fastest path to modern infrastructure, and operate consistently across the data center, the edge, and any cloud. I urge to take a look at vmware.com/go/multicloud. You know my opinions on multi cloud by now, but there's a lot of stuff in here that works on any cloud. But don't take it from me thats: VMware.com/go/multicloud and my thanks to them again for sponsoring my ridiculous nonsense.Corey: This episode is sponsored in part by “you”—gabyte. Distributed technologies like Kubernetes are great, citation very much needed, because they make it easier to have resilient, scalable, systems. SQL databases haven't kept pace though, certainly not like no SQL databases have like Route 53, the world's greatest database. We're still, other than that, using legacy monolithic databases that require ever growing instances of compute. Sometimes we'll try and bolt them together to make them more resilient and scalable, but let's be honest it never works out well. Consider Yugabyte DB, its a distributed SQL database that solves basically all of this. It is 100% open source, and there's not asterisk next to the “open” on that one. And its designed to be resilient and scalable out of the box so you don't have to charge yourself to death. It's compatible with PostgreSQL, or “postgresqueal” as I insist on pronouncing it, so you can use it right away without having to learn a new language and refactor everything. And you can distribute it wherever your applications take you, from across availability zones to other regions or even other cloud providers should one of those happen to exist. Go to yugabyte.com, thats Y-U-G-A-B-Y-T-E dot com and try their free beta of Yugabyte Cloud, where they host and manage it for you. Or see what the open source project looks like—its effortless distributed SQL for global apps. My thanks to Yu—gabyte for sponsoring this episode.Corey: Welcome to Screaming in the Cloud. I'm Corey Quinn. The best part about being me—well, there's a lot of great things about being me, but from my perspective, the absolute best part is that I get to interview people on the show who have done awesome and impressive things. Therefore by osmosis, you tend to assume that I'm smart slash know-what-the-living-hell-I'm-talking-about. This is proveably untrue, but that's okay.Even when I say it outright, this will fade into the depths of your mind and not take hold permanently. Today is, of course, no exception. My guest is Jackie Singh, who's an information security professional, which is probably the least interesting way to describe who she is and what she does. Most recently, she was a senior cybersecurity staffer at the Biden campaign. Thank you so much for joining me. What was that like?Jackie: Thank you so much for having me. What was that like? The most difficult and high-pressure, high-stress job I've ever had in my life. And, you know, I spent most of my early 20s in Iraq and Africa. [laugh].Corey: It's interesting, you're not the first person to make the observation that, “Well, I was in the military, and things are blowing up all around, and what I'm doing next to me is like—‘oh, the site is down and can't show ads to people?' Bah, that's not pressure.” You're going the other direction. It's like, yeah, this was higher stress than that. And that right there is not a common sentiment.Jackie: I couldn't anticipate, when I was contacted for the role—for which I had applied to through the front door like everyone else, sent in my resume, thought it looked pretty cool—I didn't expect to be contacted. And when I was interviewed and got through the interviews and accepted the role, I still did not properly anticipate how this would change my life and how it would modify my life in the span of just a few months; I was on the campaign for five to six months.Corey: Now, there's a couple of interesting elements to this. The first is it's rare that people will say, “Oh, I had a job for five to six months,” and, a, put it on their resume because that sounds like, “Ah, are you one of those job-hopper types?” But when you go into a political campaign, it's very clearly, win or lose, we're out of jobs in November. Ish. And that is something that is really neat from the perspective of career management and career planning. Usually is, “Hey, do you want a six-month job?” It's, “Why? Because I'm going to rage quit at the end of it. That seems a little on the weird side.” But with a campaign, it's a very different story. It seems like a different universe in some respects.Jackie: Yes, absolutely. It was different than any other role I'd ever had. And being a political dilettante, [laugh] essentially, walking into this, I couldn't possibly anticipate what that environment would be like. And, frankly, it is a bit gatekept in the sense that if you haven't participated on a campaign before, you really don't have any idea what to expect, and they're all a bit different to, like, their own special snowflake, based on the people who are there, and the moment in time during which you are campaigning, and who you are campaigning for. And it really does change a perspective on civic life and what you can do with your time if you chose to spend it doing something a little bigger than your typical TechOps.Corey: It also is a great answer, too, when people don't pay close enough attention. “So, why'd you leave your last job?” “He won.” Seems like a pretty—Jackie: [laugh].Corey: —easy answer to give, on some level.Jackie: Yes, absolutely. But imagine the opposite. Imagine if our candidate had lost, or if we had had data walk out the door like in 2016. The Democratic National Convention was breached in 2016 and some unflattering information was out the door, emails were hacked. And so it was difficult to anticipate… what we had control over and how much control we could actually exert over the process itself, knowing that if we failed, the repercussions would be extremely severe.Corey: It's a different story than a lot of InfoSec gigs. Companies love to talk like it is the end of the universe if they wind up having a data breach, in some effect. They talk about that the world ends because for them it kind of does because you have an ablative CSO who tries to also armor themselves with ablative interns that they can blame—if your SolarWinds. But the idea being that, “Oh yeah, if we get breached we are dunzo.”And it's, first, not really. Let's not inflate the risks here. Let's be honest; we're talking about something like you're a retailer; if you get breached, people lose a bunch of credit card numbers, the credit card companies have to reissue it to everyone, you get slapped with a fine, and you get dragged in the press, but statistically, look at your stock price a year later, it will be higher than at the time of the breach in almost every case. This is not the end of the world. You're talking about something though that has impacts that have impossible-to-calculate repercussions.We're talking about an entire administration shift; US foreign policy, domestic policy, how the world works and functions is in no small part tied to data security. That's a different level of stress than I think most security folks, if you get them honest enough, are going to admit that, yeah, what I do isn't that important from an InfoSec perspective. What you did is.Jackie: I appreciate that, especially having worked in the military. Since I left the military, I was always looking for a greater purpose and a larger mission to serve. And in this instance, the scope of work was somewhat limited, but the impact of failing would have been quite wide-ranging, as you've correctly identified. And walking into that role, I knew there was a limited time window to get the work done. I knew that as we progressed and got closer and closer to election day, we would have more resources, more money rolls in, more folks feel secure in the campaign and understand what the candidate stands for, and want to pump money into the coffers. And so you're also in an interesting situation because your resourcing is increasing, proportional to the threat, which is very time-bound.Corey: An inherent challenge is that unlike in a corporate environment, in many respects, where engineers can guard access to things and give the business clear lines of access to things and handle all of it in the background, one of the challenges with a campaign is that you are responsible for data security in a variety of different ways, and the interfaces to that data explode geometrically and to people with effectively no level whatsoever of technical sophistication. I'm not talking about the candidate necessarily—though that's of course, a concern—but I'm talking organizers, I'm talking volunteers, I'm talking folks who are lifelong political operatives, but they tend not to think in terms of, “Oh, I should enable multi-factor authentication on everything that I have,” because that is not what they are graded on; it's pass-fail. So, it's one of those things where it is not the number one priority for anyone else in your organization, but it is yours and you not only have to get things into fighting shape, you have to furthermore convince people to do the things that get them there. How do you approach that?Jackie: Security awareness [laugh] in a nutshell. We were lucky to work with Bob Lord, who is former CSO at Yahoo, OAuth, Rapid7, and has held a number of really important roles that were very wide in their scope, and responsible for very massive data sets. And we were lucky enough to, in the democratic ecosystem, have a CSO who really understood the nature of the problem, and the way that you described it just now is incredibly apt. You're working with folks that have no understanding or very limited understanding of what the threat actors were interested in breaching the campaign, what their capability set is, and how they might attempt to breach an organization. But you also had some positives out of that.When you're working with a campaign that is distributed, your workforce is distributed, and your systems are also distributed. And when you lose that centralization that many enterprises rely on to get the job done, you also reduce opportunities for attackers to compromise one system or one user and move laterally. So, that was something that we had working for us. So, security awareness was incredibly important. My boss worked on that quite a bit.We had an incredible IT help desk who really focused on connecting with users and running them through a checklist so everyone in the campaign had been onboarded with a specific set of capabilities and an understanding of what the security setup was and how to go about their business in a secure way. And luckily, very good decisions had been made on the IT side prior to the security team joining the organization, which set the stage for a strong architecture that was resistant to attack. So, I think a lot of the really solid decisions and security awareness propagation had occurred prior to myself and my boss joining the campaign.Corey: One of the things that I find interesting is that before you started that role—you mentioned you came in through the front door, which personally I've never successfully gotten a job like that; I always have to weasel my way in because I have an eighth-grade education and my resume—Jackie: [laugh].Corey: —well, tenure-wise, kind of, looks like a whole bunch of political campaigns. And that's fine, but before that, you were running your own company that was a focused security consultancy. Before that, your resume is a collection of impressive names. You were a principal consultant at Mandiant, you were at Accenture. You know what you're talking about.You were at McAfee slash Intel. You've done an awful lot of corporate world stuff. What made you decide to just wake up one day and decide, “You know what sounds awesome? Politics because the level of civil discourse there is awesome, and everyone treats everyone with respect and empathy, and no one gets heated or makes ridiculous arguments and the rest. That's the area I want to go into.” What flipped that switch for you?Jackie: If I'm completely honest, it was pure boredom. [laugh]. I started my business, Spyglass Security, with my co-founder, Jason [Shore 00:11:11]. And our purpose was to deliver boutique consulting services in a way that was efficient, in a way that built on prior work, and in a way that helped advance the security maturity of an organization without a lot of complex terminology, 150-page management consulting reports, right? What are the most effective operational changes we can make to an organization in how they work, in order to lead to some measurable improvement?And we had a good success at the New York City Board of Elections where we were a subcontractor to a large security firm. And we were in there for about a year, building them a vulnerability management program, which was great. But generally speaking, I have found myself bored with having the same conversations about cybersecurity again and again, at the startup level and really even at the enterprise level. And I was looking for something new to do, and the role was posted in a Slack that I co-founded that is full of digital forensics and information security folks, incident responders, those types of people.And I didn't hear of anyone else applying for the role. And I just thought, “Wow, maybe this is the kind of opportunity that I won't see again.” And I honestly sent my resume and didn't expect to hear anything back, so it was incredible to be contacted by the chief information security officer about a month after he was hired.Corey: One of the things that made it very clear that you were doing good work was the fact that there was a hit piece taken out on you in one of the absolute worst right-wing rags. I didn't remember what it was. It's one of those, oh, I'd been following you on Twitter for a bit before that, but it was one of those okay, but I tend to shortcut to figuring out who I align with based upon who yells at them. It's one of those—to extend it a bit further—I'm lazy, politically speaking. I wind up looking at two sides yelling at each other, I find out what side the actual literal flag-waving Nazis are on, and then I go to the other side because I don't ever want someone to mistake me for one of those people. And same story here. It's okay, you're clearly doing good work because people have bothered to yell at you in what we will very generously term ‘journalism.'Jackie: Yeah, I wouldn't refer to any of those folks—it was actually just one quote-unquote journalist from a Washington tabloid who decided to write a hit piece the week after I announced on Twitter that I'd had this role. And I took two months or so to think about whether I would announce my position at the campaign. I kept it very quiet, told a couple of my friends, but I was really busy and I wasn't sure if that was something I wanted to do. You know, as an InfoSec professional, that you need to keep your mouth shut about most things that happened in the workplace, period. It's a sensitive type of role and your discretion is critical.But Kamala really changed my mind. Kamala became the nominee and, you know, I have a similar background to hers. I'm half Dominican—my mother's from the Dominican Republic and my father is from India, so I have a similar background where I'm South Asian and Afro-Caribbean—and it just felt like the right time to bolster her profile by sharing that the Biden campaign was really interested in putting diverse candidates in the world of politics, and making sure that people like me have a seat at the table. I have three young daughters. I have a seven-year-old, a two-year-old, and a one-year-old.And the thing I want for them to know in their heart of hearts is that they can do anything they want. And so it felt really important and powerful for me to make a small public statement on Twitter about the role I had been in for a couple of months. And once I did that, Corey, all hell broke loose. I mean, I was suddenly the target of conspiracy theorists, I had people trying to reach out to me in every possible way. My LinkedIn messages, it just became a morass of—you know, on one hand, I had a lot of folks congratulate me and say nice things and provide support, and on the other, I just had a lot of, you know, kind of nutty folks reach out and have an idea of what I was working to accomplish that maybe was a bit off base.So yeah, I really wasn't surprised to find out that a right-wing or alt-right tabloid had attempted to write a hit piece on me. But at the end of the day, I had to keep moving even though it was difficult to be targeted like that. I mean, it's just not typical. You don't take a job and tell people you got a job, [laugh] and then get attacked for it on the national stage. It was really unsurprising on one hand, yet really quite shocking on another; something I had to adjust to very quickly. I did cry at work. I did get on the phone with legal and HR and cry like a baby. [laugh].Corey: Oh, yeah.Jackie: Yeah. It was scary.Corey: I guess this is an example of my naivete, but I do not understand people on the other side of the issue of InfoSec for a political campaign—and I want to be clear, I include that to every side of an aisle—I think there are some quote-unquote, “Political positions” that are absolutely abhorrent, but I also in the same breath will tell you that they should have and deserve data security and quality InfoSec representation. In a defensive capacity, to be clear. If you're—“I'm the offensive InfoSec coordinator for a campaign,” that's a different story. And we can have a nuanced argument about that.Jackie: [laugh].Corey: Also to be very clear, for the longest time—I would say almost all of my career until a few years ago—I was of the impression whatever I do, I keep my politics to myself. I don't talk about it in public because all I would realistically be doing is alienating potentially half of my audience. And what shifted that is two things. One of them, for me at least, is past a certain point, let's be very clear here: silence is consent. And I don't ever want to be even mistaken at a glance for being on the wrong side of some of these issues.On another, it's, I don't accept, frankly, that a lot of the things that are currently considered partisan are in fact, political issues. I can have a nuanced political debate on either side of the aisle on actual political issues—talking about things like tax policy, talking about foreign policy, talking about how we interact with the world, and how we fund things we care about and things that we don't—I can have those discussions. But I will not engage and I will not accept that, who gets to be people is a political issue. I will not accept that treating people with respect, regardless of how high or low their station, is a political issue. I will not accept that giving voice to our worst darkest impulses is a political position.I just won't take it. And maybe that makes me a dreamer. I don't consider myself a political animal. I really don't. I am not active in local politics. Or any politics for that matter. It's just, I will not compromise on treating people as people. And I never thought, until recently, that would be a political position, but apparently, it is.Jackie: Well, we were all taught the golden rule is children.Corey: There's a lot of weird things that were taught as children that it turns out, don't actually map to the real world. The classic example of that is sharing. It's so important that we teach the kids to share, and always share your toys and the rest. And now we're adults, how often do we actually share things with other people that aren't members of our immediate family? Turns out not that often. It's one of those lessons that ideally should take root and lead into being decent people and expressing some form of empathy, but the actual execution of it, it's yeah, sharing is not really a thing that we value in society.Jackie: Not in American society.Corey: Well, there is that. And that's the challenge, is we're always viewing the world through the lens of our own experiences, both culturally and personally, and it's easy to fall into the trap that is pernicious and it's always there, that our view of the world is objective and correct, and everyone else is seeing things from a perspective that is not nearly as rational and logical as our own. It's a spectrum of experience. No one wakes up in the morning and thinks that they are the villain in the story unless they work for Facebook's ethics department. It's one of those areas of just people have a vision of themselves that they generally try to live up to, and let's be honest people fell in love with one vision of themselves, it's the cognitive dissonance thing where people will shift their beliefs instead of their behavior because it's easier to do that, and reframe the narrative.It's strange how we got to this conversation from a starting position of, “Let's talk about InfoSec,” but it does come back around. It comes down to understanding the InfoSec posture of a political campaign. It's one of those things that until I started tracking who you were and what you were doing, it wasn't something really crossed my mind. Of course, now you think about, of course there's a whole InfoSec operation for every campaign, ever. But you don't think about it; it's behind the scenes; it's below the level of awareness that most people have.Now, what's really interesting to me, and I'm curious if you can talk about this, is historically the people working on the guts of a campaign—as it were—don't make public statements, they don't have public personas, they either don't use Twitter or turn their accounts private and the rest during the course of the campaign. You were active and engaging with people and identifying as someone who is active in the Biden campaign's InfoSec group. What made you decide to do that?Jackie: Well, on one hand, it did not feel useful to cut myself off from the world during the campaign because I have so many relationships in the cybersecurity community. And I was able to leverage those by connecting with folks who had useful information for me; folks outside of your organization often have useful information to bring back, for example, bug bounties and vulnerability disclosure programs that are established by companies in order to give hackers a outlet. If you find something on hardwarestore.com, and you want to share that with the company because you're a white hat hacker and you think that's the right thing to do, hopefully, there's some sort of a structure for you to be able to do that. And so, in the world of campaigning, I think information security is a relatively new development.It has been, maybe, given more resources in this past year on the presidential level than ever before. I think that we're going to continue to see an increase in the amount of resources given to the information security department on every campaign. But I'm also a public person. I really do appreciate the opportunity to interact with my community, to share and receive information about what it is that we do and what's happening in the world and what affects us from tech and information security perspective.Corey: It's just astonishing for me to see from the outside because you are working on something that is foundationally critically important. Meanwhile, people working on getting people to click ads or whatnot over at Amazon have to put ‘opinions my own' in their Twitter profile, whereas you were very outspoken about what you believe and who you are. And that's a valuable thing.Jackie: I think it's important. I think we often allow corporations to dictate our personality, we allow our jobs to dictate our personality, we allow corporate mores to dictate our behavior. And we have to ask ourselves who we want to be at the end of the day and what type of energy we want to put out into the world, and that's a choice that we make every day. So, what I can say is that it was a conscious decision. I can say that I worked 14 hours a day, or something, for five, six months. There were no weekends; there was no time off; there were a couple of overnights.Corey: “So, what do you get to sleep?” “November.”Jackie: Yeah. [laugh]. My partner took care of the kids. He was an absolute beast. I mean, he made sure that the house ran, and I paid no attention to it. I was just not a mom for those several months, in my own home.Corey: This episode is sponsored by our friends at Oracle HeatWave is a new high-performance accelerator for the Oracle MySQL Database Service. Although I insist on calling it “my squirrel.” While MySQL has long been the worlds most popular open source database, shifting from transacting to analytics required way too much overhead and, ya know, work. With HeatWave you can run your OLTP and OLAP, don't ask me to ever say those acronyms again, workloads directly from your MySQL database and eliminate the time consuming data movement and integration work, while also performing 1100X faster than Amazon Aurora, and 2.5X faster than Amazon Redshift, at a third of the cost. My thanks again to Oracle Cloud for sponsoring this ridiculous nonsense. Corey: Back in 2019, I gave a talk at re:Invent—which is always one of those things that's going to occasion comment—and the topic that we covered was building a vulnerability disclosure program built upon the story of a vulnerability that I reported into AWS. And it was a decent enough experience that I suggested at some point that you should talk about this publicly, and they said, “You should come talk about it with us.” And I did and it was a blast. But it suddenly became very clear, during the research for that talk and talking to people who've set those programs up is that look, one way or another, people are going to find vulnerabilities in what you do and how you do them. And if you don't give them an easy way to report them to you, that's okay.You'll find out about them in other scenarios when they're on the front page of the New York Times. So, you kind of want to be out there and accessible to people. Now, there's a whole story we can go into about the pros and cons of things like bug bounties and the rest, and of course, it's a nuanced issue, but the idea of at least making it easy for people to wind up reporting things from that perspective is one of those key areas of outreach. Back in the early days of InfoSec, people would explore different areas of systems that they had access to, and very often they were charged criminally. Intel wound up having charges against one of their—I believe it was their employee or something, who wound up founding something and reporting it in an ethical way.The idea of doing something like that is just ludicrous. You're in that space a lot more than I am. Do you still see that sort of chilling effect slash completely not getting it when someone is trying to, in good faith, report security issues? Or has the world largely moved on from that level of foolishness?Jackie: Both. The larger organizations that have mature security programs, and frankly, the organizations that have experienced a significant public breach, the organizations that have experienced pain are those that know better at this point and realize they do need to have a program, they do need to have a process and a procedure, and they need to have some kind of framework for folks to share information with them in a way that doesn't cause them to respond with, “Are you extorting me? Is this blackmail?” As a cybersecurity professional working at my own security firm and also doing security research, I have reported dozens of vulnerabilities that I've identified, open buckets, for example. My partner at Spyglass and I built a SaaS application called Data Drifter a few years ago.We were interviewed by NBC about this and NBC followed up on quite a few of our vulnerability disclosures and published an article. But what the software did was look for open buckets on Azure, AWS, and GCP and provide an analyst interface that allows a human to trawl through very large datasets and understand what they're looking at. So, for example, one of the finds that we had was that musical.ly—musical-dot-L-Y, which was purchased by TikTok, eventually—had a big, large open bucket with a lot of data, and we couldn't figure out how to report it properly. And they eventually took it down.But you really had to try to understand what you were looking at; if you have a big bucket full of different data types, you don't have a name on the bucket, and you don't know who it belongs to because you're not Google, or Amazon, or Microsoft, what do you do with this information? And so we spent a lot of time trying to reconcile open buckets with their owners and then contacting those owners. So, we've received a gamut of ranges of responses to vulnerability disclosure. On one hand, there is an established process at an organization that is visible by the way they respond and how they handle your inquiry. Some folks have ticketing systems, some folks respond directly to you from the security team, which is great, and you can really see and get an example of what their routing is inside the company.And then other organizations really have no point of reference for that kind of thing, and when something comes into either their support channels or even directly into the cybersecurity team, they're often scrambling for an effective way to respond to this. And it could go either way; it could get pretty messy at times. I've been threatened legally and I've been accused of extortion, even when we weren't trying to offer some type of a service. I mean, you really never walk into a vulnerability disclosure scenario and then offer consulting services because they are going to see it as a marketing ploy and you never want to make that a marketing ploy. I mean, it's just not… it's not effective and it's not ethical, it's not the right thing to do.So, it's been interesting. [laugh]. I would recommend, if you are a person listening to this podcast who has some sort of pull in the information security department at your organization, I would recommend that you start with disclose.io, which was put together by Casey John Ellis and some other folks over at Bugcrowd and some other volunteers. It's a really great starting point for understanding how to implement a vulnerability disclosure program and making sure that you are able to receive the information in a way that prevents a PR disaster.Corey: My approach is controversial—I know this—but I believe that the way that you're approaching this was entirely fatally flawed, of trying to report to people that they have an open S3 bucket. The proper way to do it is to upload reams of data to it because my operating theory is that they're going to ignore a politely worded note from a security researcher, but they're not going to ignore a $4 million surprise bill at the end of the month from AWS. That'll get fixed tout suite. To be clear to the audience, I am kidding on this. Don't do it. There's a great argument that you can be charged criminally for doing such a thing. I'm kidding. It's a fun joke. Don't do it. I cannot stress that enough. We now go to Jackie for her laughter at that comment.Jackie: [laugh].Corey: There we go.Jackie: I'm on cue. Well, a great thing about Data Drifter, that SaaS application that allowed analysts to review the contents of these open buckets, was that it was all JavaScript on the client-side, and so we weren't actually hosting any of that data ourselves. So, they must have noticed some transfer fees that were excessive, but if you're not looking at security and you have an infrastructure that isn't well monitored, you may not be looking at costs either.Corey: Costs are one of those things that are very aligned spiritually with security. It's a trailing function that you don't care about until right after you really should have cared about it. With security, it's a bit of a disaster when it hits, whereas with those surprise bills, “Oh, okay. We wasted some money.” That's usually, a, not front-page material and, b, it's okay, let's be responsible and fix that up where it makes sense, but it's something that is never a priority. It's never a ‘summon the board' story for anything short of complete and utter disaster. So, I do feel a sense of spiritual alignment here.Jackie: [laugh]. I can see that. That makes perfect sense.Corey: Before we call this an episode, one other area that you've been active within is something called ‘threat modeling.' What is it?Jackie: So, threat modeling is a way to think strategically about cybersecurity. You want to defend, effectively, by understanding your organization as a collection of people, and you want to help non-technical staff support the cybersecurity program. So, the way to do that is potentially to give a human-centric focus to threat modeling activities. Threat modeling is a methodology for linking humans to an effective set of prioritized defenses for the most likely types of adversaries that they might face. And so essentially the process is identifying your subject and defining the scope of what you would like to protect.Are you looking to protect this person's personal life? Are you exclusively protecting their professional life or what they're doing in relation to an organization? And you want to iterate through a few questions and document an attack tree. Then you would research some tactics and vulnerabilities, and implement defensive controls. So, in a nutshell, we want to know what assets does your subject have or have access to, that someone might want to spy, steal, or harm; you want to get an idea of what types of adversaries you can expect based on those assets or accesses that they have, and you then want to understand what tactics those adversaries are likely to use to compromise those assets or accesses, and you then transform that into the most effective defenses against those likely tactics.So, using that in practice, you would typically build an attack tree that starts with the human at the center and lists out all of their assets and accesses. And then off of those, each of those assets or accesses, you would want to map out their adversary personas. So, for example, if I work at a bank and I work on wire transfers, my likely adversary would be a financially motivated cybercriminal, right? Pretty standard stuff. And we want to understand what are the methods that these actors are going to employ in order to get the job done.So, in a common case, in a business email compromised context, folks might rely on a signer at a company to sign off on a wire transfer, and if the threat actor has an opportunity to gain access to that person's email address or the mechanism by which they make that approval, then they may be able to redirect funds to their own wallet that was intended for someone else or a partner of the company. Adversaries tend to employ the least difficult approach; whatever the easiest way in is what they're going to employ. I mean, we spend a lot of time in the field of information security and researching the latest vulnerabilities and attack paths and what are all the different ways that a system or a person or an application can be compromised, but in reality, the simplest stuff is usually what works, and that's what they're looking for. They're looking for the easiest way in. And you can really observe that with ransomware, where attackers are employing a spray and pray methodology.They're looking for whatever they can find in terms of open attack surface on the net, and then they're targeting organizations based on who they can compromise after the fact. So, they don't start with an organization in mind, they might start with a type of system that they know they can easily compromise and then they look for those, and then they decide whether they're going to ransomware that organization or not. So, it's really a useful way, when you're thinking about human-centric threat modeling, it's really a useful way to completely map your valuables and your critical assets to the most effective ways to protect those. I hope that makes sense.Corey: It very much does. It's understanding the nature of where you start, where you stop, what is reasonable, what is not reasonable. Because like a lot of different areas—DR, for example—security is one of those areas you could hurl infinite money into and still never be done. It's where do you consider it reasonable to start? Where do you consider it reasonable to stop? And without having an idea of what the model of threat you're guarding against is, the answer is, “All the money,” which it turns out, boards are surprisingly reluctant to greenlight.Jackie: Absolutely. We have a recurring problem and information security where we cannot measure return on investment. And so it becomes really difficult to try to validate a negative. It's kind of like the TSA; the TSA can say that they've spent a lot of money and that nothing has happened or that any incidents have been limited in their scope due to the work that they've done, but can we really quantify the amount of money that DHS has absorbed for the TSA's mission, and turned that into a really wonderful and measurable understanding of how we spent that money, and whether it was worth it? No, we can't really. And so we're always struggling with that insecurity, and I don't think we'll have an answer for it in the next ten years or so.Corey: No, I suspect not, on some level. It's one of those areas where I think the only people who are really going to have a holistic perspective on this are historians.Jackie: I agree.Corey: And sadly I'm not a cloud historian; I'm a cloud economist, a completely different thing I made up.Jackie: [laugh]. Well, from my perspective, I think it's a great title. And I agree with your thought about historians, and I look forward to finding out how they felt about what we did in the information security space, both political and non-political, 20, 30, and 40 years from now.Corey: I hope to live long enough to see that. Jackie, thank you so much for taking the time to speak with me today. If people want to learn more about what you're up to and how you view things, where can they find you?Jackie: You can find me on Twitter at @hackingbutlegal.Corey: Great handle. I love it.Jackie: Thank you so much for having me.Corey: Oh, of course. It is always great to talk with you. Jackie Singh, principal threat analyst, and incident responder at the Biden campaign. Obviously not there anymore. I'm Cloud Economist Corey Quinn and this is Screaming in the Cloud. If you've enjoyed this podcast, please leave a five-star review on your podcast provider of choice, whereas if you've hated this podcast, please leave a five-star review on your podcast platform of choice along with a comment expressing an incoherent bigoted tirade that you will, of course, classify as a political opinion, and get you evicted from said podcast provider.Corey: If your AWS bill keeps rising and your blood pressure is doing the same, then you need The Duckbill Group. We help companies fix their AWS bill by making it smaller and less horrifying. The Duckbill Group works for you, not AWS. We tailor recommendations to your business and we get to the point. Visit duckbillgroup.com to get started.Announcer: This has been a HumblePod production. Stay humble.

CISO to CISO Cybersecurity Talk
CISO to CISO with Bob Lord of the DNC and Michael Coates, CEO of Altitude Networks

CISO to CISO Cybersecurity Talk

Play Episode Listen Later Sep 28, 2021 43:28


Bob Lord, former CSO of the Democratic National Committee, and Michael Coates, CEO of Altitude Networks, discuss the state of cybersecurity today - what's working, what isn't working, and the biggest challenges in the security industry.

Infosys
Ravi Kumar S. in conversation with Bob Lord, SVP, Cognitive Applications and Ecosystems, IBM

Infosys

Play Episode Listen Later Jul 28, 2021 22:12


In this episode of Trailblazers Talk, with Bob Lord, Senior Vice President, Cognitive Applications and Ecosystems, IBM and Infosys President Ravi Kumar S, discuss quantum computing, IBM's acquisition of Red Hat and developer advocacy.

Infosys
Trailblazers Talk: Q & A with Bob Lord, SVP, Cognitive Applications & Ecosystems, IBM & Ravi Kumar S

Infosys

Play Episode Listen Later Jul 28, 2021 11:17


In this episode of Trailblazers Talk, Bob Lord, Senior Vice President, Cognitive Applications and Ecosystems, IBM and Infosys President Ravi Kumar S, discuss cloud platforms, ecosystems and the economic impact of technology with the audience.

Zig at the gig podcasts

Zig At The Gig with Bob Lord Bob Lord is a producer, composer, and bassist based in Portsmouth NH USA. In 2015 Bob was named one of Musical America's “30 Professionals of the Year: Key Influencers,” and as CEO of PARMA Recordings his work has been nominated for three GRAMMY Awards in 2019 and 2020. PLAYLAND ARCADE, Lord's debut solo album out on April 27, 2021, is a convergence point of the disparate elements from what clearly is a remarkably diverse career. Hard-charging prog-rock blowouts, atmospheric orchestral potboilers, gauzy jazz improvisations, retro instrumental pop, straight up foley – this is a producer's album through and through, and it reflects Lord's own artistic experiences in a kaleidoscopic fashion. The musicianship is as accomplished as it is audacious. Highlighted by Lord's molten, overdriven 8-string bass, the album features drummer Jamie Perkins (from the Billboard chart-topping group The Pretty Reckless) and keyboardist Duncan Watt (composer for “League of Legends”) with cameos by Ed Jurdi (Band of Heathens, Trigger Hippy), Andy Happel (Thanks To Gravity), and the Moravian Philharmonic Orchestra, with percussion recorded in Havana, Cuba. Lord's resume is a particularly unusual one bolstered by some truly singular credits: with Pete Townshend of The Who, Bob co-produced the double album METHOD MUSIC by Lawrence Ball, released in 2012 on Navona Records and hailed by Pitchfork for its “wondrous, rippling, and startlingly tactile music.” He is also the music producer of WILD SYMPHONY, an orchestral suite composed by the #1 NY Times bestselling author Dan Brown (“The Da Vinci Code”) which accompanies the illustrated children's book of the same title released in 2020. The book is published in more than 40 countries worldwide. In 1996 Bob co-founded the award-winning group Dreadnaught, described by Relix Magazine as “the country's best 'pure' prog-rock combo.” The band has performed with artists such as John Entwistle (The Who), Tony Levin (Peter Gabriel, King Crimson), and NRBQ, and their 25th anniversary album NORTHERN BURNER is set to drop in Summer 2021. Bob's Info https://www.boblordmusic.com/news https://twitter.com/boblordmusic https://www.instagram.com/boblordmusic/ https://boblordmusic.bandcamp.com/

The Channel Happy Hour
Channel Happy Hour Interview 360

The Channel Happy Hour

Play Episode Listen Later Jun 13, 2021 15:45


We chat with Bob Lord, senior vice president for worldwide ecosystems and blockchain at IBM, about the scope of the opportunities blockchain platforms are presenting partners.

Rock N Roll Pantheon
Performance Anxiety: Bob Lord (Dreadnaught)

Rock N Roll Pantheon

Play Episode Listen Later May 28, 2021 74:50


Bob Lord does a lot of things. He's the CEO of PARMA Recordings. He's the bassist for the long running, genre defying band Dreadnaught. And now he can add solo artist to the list. He has recorded what can only be described as possibly the most eclectic album of the year called Playland Arcade. It's filled with surfing western sounds, orchestral snippets, and 8-bit jams. Bob also talks about the future of classical music and artists. It's a lot funnier than it sounds. Follow Bob @boblordmusic on social media. Pick up the album Playland Arcade if you want a fun album. Follow us @PerformanceAnx. Help us get in front of more folks with 5 star reviews and ratings. We accept coffee at ko-fi.com/performanceanxiety. Merch is at performanceanx.threadless.com. Get your quarters out and let's get into Playland Arcade with Bob Lord on Performance Anxiety on Pantheon Podcasts.

Rock N Roll Pantheon
Performance Anxiety: Bob Lord (Dreadnaught)

Rock N Roll Pantheon

Play Episode Listen Later May 28, 2021 75:50


Bob Lord does a lot of things. He’s the CEO of PARMA Recordings. He’s the bassist for the long running, genre defying band Dreadnaught. And now he can add solo artist to the list. He has recorded what can only be described as possibly the most eclectic album of the year called Playland Arcade. It’s filled with surfing western sounds, orchestral snippets, and 8-bit jams. Bob also talks about the future of classical music and artists. It’s a lot funnier than it sounds. Follow Bob @boblordmusic on social media. Pick up the album Playland Arcade if you want a fun album. Follow us @PerformanceAnx. Help us get in front of more folks with 5 star reviews and ratings. We accept coffee at ko-fi.com/performanceanxiety. Merch is at performanceanx.threadless.com. Get your quarters out and let’s get into Playland Arcade with Bob Lord on Performance Anxiety on Pantheon Podcasts.

Performance Anxiety
Bob Lord (Dreadnaught)

Performance Anxiety

Play Episode Listen Later May 27, 2021 74:50


Bob Lord does a lot of things. He's the CEO of PARMA Recordings. He's the bassist for the long running, genre defying band Dreadnaught. And now he can add solo artist to the list. He has recorded what can only be described as possibly the most eclectic album of the year called Playland Arcade. It's filled with surfing western sounds, orchestral snippets, and 8-bit jams. Bob also talks about the future of classical music and artists. It's a lot funnier than it sounds. Follow Bob @boblordmusic on social media. Pick up the album Playland Arcade if you want a fun album. Follow us @PerformanceAnx. Help us get in front of more folks with 5 star reviews and ratings. We accept coffee at ko-fi.com/performanceanxiety. Merch is at performanceanx.threadless.com. Get your quarters out and let's get into Playland Arcade with Bob Lord on Performance Anxiety on Pantheon Podcasts.

Performance Anxiety
Bob Lord (Dreadnaught)

Performance Anxiety

Play Episode Listen Later May 27, 2021 76:50


Bob Lord does a lot of things. He’s the CEO of PARMA Recordings. He’s the bassist for the long running, genre defying band Dreadnaught. And now he can add solo artist to the list. He has recorded what can only be described as possibly the most eclectic album of the year called Playland Arcade. It’s filled with surfing western sounds, orchestral snippets, and 8-bit jams. Bob also talks about the future of classical music and artists. It’s a lot funnier than it sounds. Follow Bob @boblordmusic on social media. Pick up the album Playland Arcade if you want a fun album. Follow us @PerformanceAnx. Help us get in front of more folks with 5 star reviews and ratings. We accept coffee at ko-fi.com/performanceanxiety. Merch is at performanceanx.threadless.com. Get your quarters out and let’s get into Playland Arcade with Bob Lord on Performance Anxiety on Pantheon Podcasts.

Prog-Watch
Episode 821 - Variety

Prog-Watch

Play Episode Listen Later May 25, 2021 85:04


This week's Prog-Watch is a straight-up variety program full of great contemporary progressive rock! I've got fantastic stuff from Liquid Tension Experiment, Karmamoi, Jon Anderson, Sylvan, Steven Wilson, Ciccada, Renaissance, Bob Lord, The Franky Valentyn Project, The Man From Ravcon, RPWL, and Raven Sad! I hope you will join me!

Next in Marketing
IBM's Bob Lord Welcomes Testing Google's Cookie Alternative, but Expresses Concern About "Attacks on the Open Web"

Next in Marketing

Play Episode Listen Later Apr 7, 2021 38:33


Bob Lord, Senior Vice President, Worldwide Ecosystems and Blockchain at IBM, discusses how the advertising industry must come to grips with the fact that digital ad targeting as we've known it is vanishing - and why he's actually okay with testing Google's Federated Learning of Cohorts (FLoC) alternative. In the meantime, Lord believes it's imperative for publishers to work together and embrace AI.Guest: Bob LordHost: Mike ShieldsProducer: Kenya Hayes

Talk World Radio
Talk World Radio: Bob Lord: The Rich Are Taxed Less

Talk World Radio

Play Episode Listen Later Mar 16, 2021 29:00


This week on Talk World Radio: guess who's being taxed less than they used to be? Our guest, Bob Lord, is an associate fellow at the Institute for Policy Studies, where he focuses on the relationship of tax law to inequality. He was co-author of a recent briefing paper that found that taxes on the rich are one-sixth of what they used to be. See https://ips-dc.org/ips-authors/bob-lord

Break Out Culture With Ed Vaizey by Country and Town House
Episode #26 - Hugh Bonneville on playing Roald Dahl, The Master of Tango, Astor Piazzolla and What YouNever Knew About Dan Brown and Lee Child

Break Out Culture With Ed Vaizey by Country and Town House

Play Episode Listen Later Feb 21, 2021 32:32


We're Watching: 'To Olivia' Starring Hugh Bonneville and Keeley Hawes - Available on Sky Cinema We're Browsing: Books and supporting our local bookshop by buying books from Bookshop.org We're Tuning Into: Dan Brown's Wild Symphony project and listening to the Wild Symphony Album https://wildsymphony.com/ https://open.spotify.com/album/5w0b7ENhoyczQIs90ROdQo We're checking out Lee Child's musical talents: https://www.broadwayworld.com/new-hampshire/article/Author-Lee-Child-Too-Comes-to-In-Portsmouth-Writers-On-A-New-England-Stage-20181002 We're listening to the album co-produced by Bob Lord with Pete Townshend: http://thewho.com/lawrence-balls-new-double-cd-out-now/ To enter the Piazzola Competition see here: https://www.piazzollacompetition.com/ Edited and Produced by Alex Graham

Houston Matters
The Story Of Houston’s Murder-Solving ‘Chicano Squad’ (Jan. 19, 2021)

Houston Matters

Play Episode Listen Later Jan 19, 2021 50:23


On Tuesday's Houston Matters: The City of Houston’s COVID-19 vaccine mega center opened this past weekend in an attempt to get more people vaccinated. We find out how it went. Also this hour: Houston City Councilmember Abbie Kamin, who represents District C, answers your questions. Then, a new podcast called Chicano Squad tells the true story of an all-Latino homicide squad in Houston that began in the late 1970s that -- with little training -- was... Read More

AdExchanger
New Use Cases For AI In 2021, With IBM’s Bob Lord

AdExchanger

Play Episode Listen Later Jan 19, 2021 31:40


Bob Lord is the SVP of cognitive applications at IBM. In this episode he discusses emerging applications for AI across industries during this period of rapidly scaling data. “AI can help you make sense of massive data and protect consumer privacy at the same time. We need to learn how to make large amounts of data accessible, useful and productive in a post-cookie world.”

Across The Pitch
Episode 162: The Bard Of Burnley

Across The Pitch

Play Episode Listen Later Aug 21, 2020 61:45


Phil and Tony speak with Dave Thomas, author of "Bob Lord of Burnley" and over 20 other books about Burnley FC, including "It's Burnley Not Barcelona", "No Nay Never", "The Best of Burnley", and many more. A hilarious and informative chat about the history of one of England's most storied clubs.

Classic Jabber
Ep.64 Bob Lord - Lack of focus IS the focus!

Classic Jabber

Play Episode Listen Later Aug 10, 2020 37:27


Bob Lord is a producer, composer, bassist, and CEO based in Portsmouth NH. In 2015 Bob was named one of Musical America’s “30 Professionals of the Year: Key Influencers," and as CEO of PARMA Recordings his work was nominated in two categories for the 2020 GRAMMY Awards. With Pete Townshend of The Who, Bob co-produced the double album METHOD MUSIC by Lawrence Ball, released in 2012 on Navona Records and hailed by Pitchfork for its “wondrous, rippling, and startlingly tactile music.” Lord is the music producer of WILD SYMPHONY, a symphonic suite composed by the #1 NY Times bestselling author Dan Brown ("The Da Vinci Code") which accompanies the illustrated children's book of the same title. In 1996 Bob co-founded the award-winning group Dreadnaught, described by Relix Magazine as “the country's best 'pure' prog-rock combo." His first full-length album as a solo artist, entitled PLAYLAND ARCADE, will be released in 2020.

Off The Podium
Ep. 120: Bob Lord, CEO of PARMA Recordings

Off The Podium

Play Episode Listen Later Aug 1, 2020 41:09


Ep. 120: Bob Lord, CEO of PARMA Recordings Let's Talk Off The Podium with Tigran Arakelyan. In this episode Bob Lord talks about building the PARMA Recordings, job of a CEO, journey as a bassist and his new single. He also discusses the future of his company, memorable collaborations, and much more. Bob Lord is a producer, composer, bassist and CEO of PARMA Recordings, the New Hampshire-based audio production house and parent company of the Navona, Ravello, Big Round, MMC, Capstone, and Ansonica Records label imprints. He was named one of Musical America’s “30 Professionals of the Year: Key Influencers” in 2015. In 2020, PARMA's work was nominated for the 62nd annual GRAMMY Awards in two categories, with entries in classical ("Best Choral Performance" for the Navona Records release THE ARC IN THE SKY by The Crossing) and gospel ("Best Gospel Album" for SOMETHING'S HAPPENING! by CeCe Winans). Formed in 2008 to present contemporary classical, jazz, and experimental music, PARMA features work by artists such as GRAMMY Award winner Richard Stoltzman, Pulitzer Prize winners Yehudi Wyner and Lewis Spratlan, and Emmy Award winner Bruce Babcock among others. PARMA’s music can be heard in products and projects from ABC, CBS, Microsoft, C-SPAN, HBO, Nintendo, Showtime, PBS, and more. With Pete Townshend of The Who Bob co-produced the double album METHOD MUSIC by Lawrence Ball, released in 2012 on Navona Records and hailed by Pitchfork for its “wondrous, rippling, and startlingly tactile music.” In 1996 he co-founded the award-winning recording and touring experimental rock trio Dreadnaught (described by Relix Magazine as “the country's best 'pure' prog-rock combo") and since 2005 has been the Music Director for the New Hampshire Public Radio series Writers on a New England Stage at The Music Hall in Portsmouth NH, where the band has shared the stage with Dan Brown, John Updike, Salman Rushdie, Stephen King, Supreme Court Justice Sonia Sotomayor, and many more. In 2004 and 2018 Dreadnaught won "Best Rock Band" at the Spotlight Music Awards in Portsmouth NH. As of this writing Lord more than 600 recording and production credits on his resume, including the 2016 release ABRAZO: THE HAVANA SESSIONS, one of the very first projects recorded and produced by an American music company in Cuba since the loosening of diplomatic relations. With PARMA, Lord regularly produces recording sessions and events in countries across the globe, including the United States, Czech Republic, Croatia, Greece, Russia, Cuba, Slovakia, Romania, Serbia, China, Poland, and more. Lord composed the theme song for NHPR’s morning show “The Exchange” in 2005, and the music is still featured on the program to this day. He is President of the Zagreb Festival Orchestra in Zagreb HR, a member of the Board of Trustees of The Music Hall in Portsmouth NH, and on the Advisory Board of the Portsmouth Symphony Orchestra, also in Portsmouth NH. For more information about Bob Lord and PARMA RECORDINGS please visit these websites: https://www.boblordmusic.com/news and https://www.parmarecordings.com/ © Let's Talk Off The Podium, 2020

Lead With We
How IBM, Call for Code and Developers Worldwide are Tackling COVID-19

Lead With We

Play Episode Listen Later Jun 15, 2020 17:20


In this episode, Bob Lord, Senior Vice-President of Cognitive Applications and Developer Ecosystems at IBM, inspires us with breakthrough innovations created by IBM, developers worldwide and its partners. He shares the strategies and tactics of true entrepreneurship that not only solve for today's greatest challenges like the climate crisis and COVID-19, but also unlocks new and expansive opportunities for business. This is the power of technology, collaboration and impact at its best!

The Future, This Week
Innovating through the crisis with IBM's Bob Lord

The Future, This Week

Play Episode Listen Later Jun 1, 2020 13:54


With 385,000 employees, how has global tech giant IBM responded to the COVID-19 pandemic? You can subscribe to this podcast on Soundcloud, iTunes, Spotify, Stitcher, Libsyn, YouTube or wherever you get your podcasts. You can follow us online on Flipboard, Twitter, or sbi.sydney.edu.au. Show notes and links to this episode, including the news stories of the week, other stories we bring up and more are available at: https://sbi.sydney.edu.au/innovating-through-the-crisis-with-ibms-bob-lord/ If you enjoyed this episode, you can access our playlists at https://sbi.sydney.edu.au/podcasts/

The Future, This Week
Innovating through the crisis with IBM's Bob Lord

The Future, This Week

Play Episode Listen Later Jun 1, 2020 13:54


With 385,000 employees, how has global tech giant IBM responded to the COVID-19 pandemic? You can subscribe to this podcast on Soundcloud, iTunes, Spotify, Stitcher, Libsyn, YouTube or wherever you get your podcasts. You can follow us online on Flipboard (https://flip.it/jdwqTP), Twitter (https://twitter.com/sydbusinsights), or https://sbi.sydney.edu.au. Show notes and links to this episode, including the news stories of the week, other stories we bring up and more are available at: https://sbi.sydney.edu.au/innovating-through-the-crisis-with-ibms-bob-lord/?utm_source=soundcloud&utm_medium=podcast If you enjoyed this episode, you can access our playlists at http://sbi.sydney.edu.au/podcasts/?utm_source=soundcloud&utm_medium=podcast

Sydney Business Insights
Innovating through the crisis with IBM's Bob Lord

Sydney Business Insights

Play Episode Listen Later May 31, 2020 13:53


With 385,000 employees, how has global tech giant IBM responded to the COVID-19 pandemic? You can subscribe to this podcast on Soundcloud, iTunes, Spotify, Stitcher, Libsyn, YouTube or wherever you get your podcasts. You can follow us online on Flipboard (https://flip.it/jdwqTP), Twitter (https://twitter.com/sydbusinsights), or https://sbi.sydney.edu.au. Show notes and links to this episode, including the news stories of the week, other stories we bring up and more are available at: https://sbi.sydney.edu.au/innovating-through-the-crisis-with-ibms-bob-lord/?utm_source=soundcloud&utm_medium=podcast If you enjoyed this episode, you can access our playlists at http://sbi.sydney.edu.au/podcasts/?utm_source=soundcloud&utm_medium=podcast

Paradigms
Galeet Dardashti of Divahn, & Bob Lord of Parma Recordings

Paradigms

Play Episode Listen Later Apr 12, 2020 60:01


Galeet Dardashti of the singing group Divahn talks about their new record Shalhevet, and (Galeet is an Antropologist) about some of the history of the “Middle East” (North Africa) and shared culture that may be new information to many; a … More ... The post Galeet Dardashti of Divahn, & Bob Lord of Parma Recordings appeared first on Paradigms Podcast.

Wildman Steve's Record Shop
Wildman Steve's Record Shop Episode 21 - Bob Lord

Wildman Steve's Record Shop

Play Episode Listen Later Mar 9, 2020 41:49


Bob Lord is a producer, composer, bassist and CEO of PARMA Recordings, the New Hampshire-based audio production house and parent company of the Navona, Ravello, Big Round, MMC, Capstone, and Ansonica Records label imprints.In 1996 he co-founded the award-winning recording and touring experimental rock trio Dreadnaught (described by Relix Magazine as “the country's best 'pure' prog-rock combo") and since 2005 has been the Music Director for the New Hampshire Public Radio series Writers on a New England Stage at The Music Hall in Portsmouth NH, where the band has shared the stage with Dan Brown, John Updike, Salman Rushdie, Stephen King, Supreme Court Justice Sonia Sotomayor, and many more. In 2004 and 2018 Dreadnaught won "Best Rock Band" at the Spotlight Music Awards in Portsmouth NH.With Pete Townshend of The Who Bob co-produced the double album METHOD MUSIC by Lawrence Ball, released in 2012 on Navona RecordsAs of now, Bob has more than 600 recording and production credits on his resume. He is President of the Zagreb Festival Orchestra in Zagreb HR, a member of the Board of Trustees of The Music Hall in Portsmouth NH, and on the Advisory Board of the Portsmouth Symphony Orchestra, also in Portsmouth NH.Keep up with Bob Lord at boblordmusic.com and dreadnaughtrock.com. Thanks for listening to Wildman Steve's Record Shop!Support the show (http://www.wildmansteve.com/MEMBERS.html)

The Unmissable Podcast
Graham Goes To Westminster

The Unmissable Podcast

Play Episode Listen Later Feb 2, 2020 47:33


This week, the Bispham Banksy, Morecambe Lights and Lytham Snowdrops. Dire Strait's John Illsley, Fairhaven Lake, Bob Lord remembered and memorial trees at the Crook O' Lune.

How to Change the World
Ep. 75 Leading a Great Team: Examining Leaders Eat Last by Simon Sinek

How to Change the World

Play Episode Listen Later Jul 9, 2019 49:41


Ever wondered why some teams flounder while others change the world? Legal mastermind and political changemaker Bob Lord joins Javelina partners Catherine Alonzo and David Waid on this week's episode of How to Change the World to discuss Simon Sinek's Leaders Eat Last, which lays out a 21st-century approach to transformational leadership in action. We discuss the top takeaways from Sinek's best-seller and dig into how it can help you make a difference at work. 

New Englandwood-The Juston McKinney Podcast
Bob Lord (Parma Recordings) #07

New Englandwood-The Juston McKinney Podcast

Play Episode Listen Later Mar 20, 2019 75:53


Bob Lord (Parma Recordings) is my guest, "unplugged week" in my hometown kicks off which is always a fun time for the kids. And the Harlem Wizards come to town and play against the NES teachers.

nes bob lord harlem wizards parma recordings
The Jason & Scot Show - E-Commerce And Retail News
EP157 - Bain and Company Partner Cesar Brea

The Jason & Scot Show - E-Commerce And Retail News

Play Episode Listen Later Dec 17, 2018 51:16


EP157 - Bain & Company Partner Cesar Brea  Ceasar Brea (@cesarbrea) is a partner at Bain & Company, focused in the Advanced Analytics and Marketing practices.  We cover a variety of topics related to the disruption and future of commerce. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 157 of the Jason & Scot show was recorded on Monday, November 19th 2018. Transcript Jason: [0:25] Welcome to the Jason and Scott show this episode being recorded on Monday November 19th 2018 I'm your host Jason retailgeek Goldberg and as usual I'm here with your clothes Scott Wingo. Scot & Cesar: [0:38] Hey Jason and welcome back Jason Scott show listeners Jason we have a really exciting guest on tonight show our good mutual friend Rob Schmaltz said hey have you guys ever thought of having Caesar Brea on the show and we said who is that you said you need to get him out of there ASAP and when Rob talks we listen so we're real excited to have Caesar on the show Cesar is a partner at Bain & Company where he is in the advanced analytics and marketing marketing practice welcome to the show Cesar. [1:12] Thanks for inviting me guys a pleasure to do it. Jason: [1:15] We are thrilled to have you in a Caesar if you've heard the show before you know we always like to start off by having guests give us a little bit of their background and how they sort of came into their current role so could you give us that the recap of your trip. Scot & Cesar: [1:30] Sure so I am a. Several time vain person actually the last time I was here was in the mid-late 90s I was doing a lot of work in high-tech and and software and I left to help build a couple different software companies. Ended up at one point helping to run sales and marketing at razorfish and then later on I built a marketing analytics consulting firm. And a couple years ago I got invited to come back to beIN and I've been back in a couple of years and I'm really enjoying this this latest iteration. Jason: [2:08] That's so you're basically a boomerang. Scot & Cesar: [2:11] Yes I am kind of I guess one way of putting that as I can't hold a job very well but but I'm really glad to be back at the firm. Jason: [2:20] And you mentioned that one of your previous roles was at at my current employer razorfish which book make me super excited but it's also kind of sad because I feel like that's a a storybrand and name in our industry that is a falling under decreasing use as a all the agencies in the Pacific group sort of merge together. Scot & Cesar: [2:43] Yeah it's true I I I'm a proud razorfish Alum it was a privilege to work there I got a chance to work with some incredibly talented people Bob Lord is now at IBM as an old friend than a and a former boss and he originally asked me to come help out there and. Got a chance to work with really some incredible people that to this day I started following and keep track of intimate touch with. I still learn a ton from so it's I feel the same way about it and it was really amazing place and but that's the way a lot of things work out so. Jason: [3:20] Indeed add a fun fact on Bob I run into him occasionally at industry events and my my favorite thing is to for those that don't know Bob is that the Chief digital officer for IBM answer my favorite question to ask him is why IBM needs a chief digital officer I always am I who's the chief digital officer at Facebook or Google. Scot & Cesar: [3:43] Yeah I think the premier that's a thinly-veiled excuse to to have Bob Lord so they're lucky to have him and whatever whatever will make sense doesn't matter so that's why I look at things like. Jason: [3:54] No I I totally agree to it until I agree but it's it's fun to needle in a little bit as he also was my former boss though it's and it's safer now. Scot & Cesar: [4:05] Cesar what is so analytics and marketing are near and dear to our heart muscle bit more about what that entails. [4:13] So the simplest explanation that I have for for folks who say what the hell do you do is I tell people I help big companies use big data to spend really big ad budgets better. How's that is that! Yeah yeah I like a I like to do so big around budgets especially in terms of what we, get involved with here it really is what I've been doing it ranges pretty widely it said everything from. Turn reduction programs to assortment optimization to media mix optimization. Really just a demand forecasting really just a whole range of things that were that were getting involved in to help our clients do better, ghost sounds like someone in your company is engaging with a company and they they need an analytic ninja to come solve some really hard problem and they call Caesar what happens well I would ya like but I guess that's part of it more broadly typically the the work that we do involves sort of tackling in a bigger issue for which analytics is kind of one part of the overall solution so I think that's you know to distinguish it from situations where you might just hire say a modeling firm to build you a model or you know her or something like that. [5:39] Yeah seems like you're solving acute problems with data and and getting to Solutions certainly are it's a lot of fun it's a great time to be in the business. How much is there is a pie chart of kind of the verticals that you company vertical see you interact with how much of that pie chart would be what we would think of is retail and how much is something like I don't know the travel industry you're the finance industry. Yeah so you know that's that's a varied a lot over over my career I've actually worked in lots of different retail settings big and small here I would say that. You're probably about a quarter to a third of what I do is retail get involved in cpg a lot and then the rest of berries could be everything from Telecommunications. Finance any number of different categories but retail is certainly now and then certainly over the course of the years I've been doing this. A big piece of it principally because that's where a lot of the action is right it's generally speaking a less-regulated place. People that the margins are spinner so being good at data and put it in a lytx is more existential for four people the other you know that the people that can do that tend to survive in the people that can. Don't so so it's it's always been a part of what part of what I've been up to over the years. [6:57] Call will just go ahead and go to the big elephant that's always in the retail and increasingly other Industries rooms is the Amazon elephant what do you have you put any thought against Amazon and how retailers can either inoculate themselves or protect themselves even just plain survive in a world where Amazon has become so first of all the first thing to observe is is it really is amazing how. How they are beginning to go into places where you know historically you you didn't think of historically thought of Amazon is okay you know I go and buy stuff online but now when you think about it there. They're moving into customer experiences into a physical retail into into social of kind of formats and everything. And also on the back and on the product side you know that what they've done in terms of beginning to take over product categories with you know what their private labels. That's that's really extraordinary so it's interesting you know Baynes done a lot of research into how. What what Amazon is doing and how how to try to in a build a strategy that that. [8:09] It will let me not be Amazon proof it actually gives you a better shot of competing with them no one at one of the things that. That you think about is you kind of have a couple of choices when it is you know do I. Do I try to find a place within their orbit where I can actually. You know through some form of coopertition kind of you know coexist with them and the other is you know can I can I try to build some ability to. Distinguish myself or at least you know you have a business in places that are that are sort of less susceptible to the Bezos flywheel. [8:45] The examples of the former would be. Things like you know best by deciding to sort of carry Amazon Fire TVs or Kohl's deciding to accept Amazon returns because it brings people into the store and then they can sell them other stuff that they sell at Kohl's right those are those are kinds of kind of examples of of people trying to coexist and then on the other side you know there's the question of well you know and this is kind of been the subject of some some research we've done. [9:17] About how do you how do you actually in a carve out a space where where you can survive so for example you know you if. At one way to do it is through exclusive things that they don't otherwise selling Amazon right and historically I would have said Apple was an example but it's all recently now that they're you know more and more there their they're actually beginning to do. First-party distribution through Amazon I guess that the new iPhone x are is going to go through there now it's all an announcement against in the last week on that. There there are if you're big enough within a category you can actually be cost-competitive good example is you know tonight. If you go on Walmart.com you can buy the Viva paper towels 12 pack for like under ten bucks in the same things on sale at Amazon for 15. We're close to 16 actually so that you know if you're if you're a player like Walmart that buys a lot of paper towels or stay Home Depot that buys a lot of you know stuff 240i wires. [10:22] Chances are you you know you can you can compete on cost but it but that's that's going to be tough another example of a company that I think. It is that's really interesting to me is Wayfair here locally in Boston they I think do a really good job on analytics on actually helping people discover what products should have go with which products you know in the long tail of things that they have in their product offering and doing a really good job of certain Fina putting together rooms and kind of cross-selling different products to people and so. You got to find some way. And if you think of the Beezus flywheel is kind of Fino selection and cost and experience you've got to find some way to think okay how am I going to. And run what they're doing in one of those places at least. Abacus you can't if you if you if you just try to sort us a while I'll just try to keep up you know you're you're going to get crushed so that's I think a productive way to sort of unpack that problem and think about maybe what your strategic alternatives are. Jason: [11:30] Yeah interesting and obviously everyone has to ask her to find a different vector to compete with them I'm curious you mentioned up front that a lot of your analytics work goes towards helping people optimize their their big advertising spends and you mentioned you work with cpg so it's in that that segments it's interesting because it seems like, the cpgs are both having to compete with their advertising spends against Amazon who I think is the largest spender on Google for example and then increasingly Amazon isn't it. An important advertising platform that cpgs are spending on so I like how do you how do you think about that and are you saying budgets shift to Amazon and and you know what how do you think that's all going to play out. Scot & Cesar: [12:21] Yeah definitely it it's. [12:25] You know being being on Amazon if you're if you're a cpg you're being a frankly if you're in the other consumer Products company that with products to be sold there is now got to be a part of the of the strategy I insert when I said be on Amazon being being there from an advertising perspective earlier this year acquired a, digital agency that would work with for many years from called forward out in frwd out in Minneapolis and that that has a lot of experience in these areas and that's you know helping clients figure out. How powder. How to make that work is now a big part of what we're doing in our marketing practice and and the other things I think their mind therapy people talk about you know analytics but in this case. News limited history right so a lot of what we end up getting involved with his actually testing this stuff and setting up tests programs to you know to to figure out what was actually going to work. Jason: [13:24] Yeah and I I guess I'm curious about that like does Analytics. Mean a lot of sort of attribution modeling and figuring out. You know how to spend the next s dollar and immediate mixes and those sorts of things or is it more Predictive Analytics and and soda programmatic AI based bidding type stuff or both. Scot & Cesar: [13:47] I think I think the answer is I think the answer is both but but I think I think. One way I break it down in terms of thinking what you're getting at I think for my for my perspective is actually thinking both macro and micro and end here here's here's a point of view on this that might be useful. You know a lot of people a lot of marketing organizations and up doing a lot of wonderful sort of micro optimization whether they do it themselves or they do it with Partners you know they'll figure out like you know how can I tune my by search budget or how how can I how can I figure out a way to get lift over control on my I might display budgets with programmatic and then there's you know tmp's and cdp's and everything they're using to do all that stuff with. [14:36] But what's what's interesting about that is if they typically are missing big opportunities at the macro level that they tend to sort of get down once a year and say okay our overall Investments going to be actually going to split it roughly this way across the channels and then we tend to sort of your ossify during the course of the Year about about no power going to sort of allocate that money across across different channels a lot of cases if if they're using TV for example to just go out and say all right you know The Weeknd car. This amount of money and we're going to go buy it as cheaply as possible at the upfront and then we're just going to go run the campaign for the year and will report it each week as we go but there's not any meaningful you know sort of movement of budgets are testing or anything like that the top. [15:19] And so you know a lot of people see historically this kind of. Down media mix modeling approach in the bottom of attribution approaches kind of In conflict and I actually see them as as you know. Pate yin and yang of of of of what we're trying to do in marketing where it is very important to be doing kind of within a channel specific optimization certainly want to take advantage of those opportunities for example you know when search let's say you know D average in your spend and maybe doing things by day week or by day part or across your keywords whatever but but equally important is actually to have this macro view where you say you know like at any given point in time is my bottleneck in my business you know attract engage convert or retain and how should I be kind of disproportionately Shifting my attention and my resources to solve things you know at that bottle neck and in the latest month in the latest quarter and once I saw that there. Then I can throw to move on to the next bottle and I can figure out where my where my attention out of be as opposed to just sort of saying okay we're in 6 channels let's be as sophisticated as possible in each of them and optimized to a fare-thee-well at the micro-level miss the big. Mr. big pictures. Jason: [16:38] Yeah so I can definitely see that and I'm particularly interested in that sort of macroview why do you Tennessee clients. Getting more sophisticated about how they do the macro View and I mean to me it feels like the media mix modeling is several decades old now and it seems like that's still the the predominant and I'm just it's hard to believe that that still the best the best approach. Scot & Cesar: [17:03] Yeah you know so I think I think we need to distinguish between the analytics and the politics so. There's nothing that you know media mix modeling course is only as good as the data goes that goes into it if you don't have any variation you know in your date if you just keep doing the same plan all the time you really never going to have a useful model because it's not going to tell you much. If you do have some of that there's there's certainly lessons that you can draw from the data I think what. What happens though is that a lot of organizations are in was that old expression about culture reading strategy for breakfast the if you have a. A way of doing things that has led to the creation of a certain sort of an organizational structure and collection of Partners and agencies and so forth those things all have a certain momentum associated with them. And I think actually you know the well there are certainly opportunities to improve media mix models through creating. You know tests and creating and just artificially creating more variation your data to help you you know that would sort of the statistical significance of what you're looking at I think they're much more important thing for people to really look at it to try to get people on the same page about. [18:22] Where are the opportunities might lie and and what they could be doing about that and and not try to get fixed on Unser to some holy war between you know one analytic techniques versus another. Jason: [18:34] No that's that seems like great advice. Speaking of Holy Wars I want to transition to a buzzword that seems like it comes up most often especially when you used Big Data three times in the same sentence and that's a artificial intelligence and in particular machine learning and. You know you go to any of our industry events now and you know you'll see a hundred vendors claiming that there in ml base solution like including the custodial Services seem like they're machine learning based. And that feels like a little bit of hype to me but at the same time it seems like they're there really is something there I'm curious how you think about Ai and machine learning and is it is it really being embraced particular by Rita. Scot & Cesar: [19:20] Well a couple of thoughts first of all. IU know that movie Fight Club right in the first rule of Fight Club is we don't talk about Fight Club we we have a saying around here which is the first rule of advanced analytics is we don't talk about Advanced analytics we talk about results and. For me all this stuff you have any conversation that you have about AI or machine learning whatever has to start not with well you know. Do you have a squad of phds and are you using tensorflow and you know yada yada but but really. [19:56] Is the Baseline performance of the business process and the statistical metric associated with that business process that you're trying to improve off of and what progress have you made in the last you know three six months whatever on both of those things. And so I don't care whether you get there with a simple algorithm or a or a you know neural-net or a three eyed pigeon. Yeah that you keep feds underneath your desk I think the important thing is that these conversations have to shift from from talking about the thing to talking about the result. The second thing that people need their kind of Bear in mind when they think about AI is that AI isn't a tool so much as it's a process right you need to think in terms of you know picking the right question making sure you have the right data for it you can't do real sort of. [20:46] AI without really big data and you have to sort of maintain a data platform be able to do that you know and then and then you kind of got to make sure you can do something about it right so if you have some great insight, if you don't have the you know the marketing infrastructure let's say to a sort of act and we'll talk later by personalization but you know if if you can. [21:05] If you discover that you know you can turn it down to an individual level and distinguish people's preferences if you don't have the sort of digital asset management system of the content management system is so far to be able to handle Communications about level granularity you're really you're really kind of you know not getting anywhere and so I think I think we see a lot, is is people pulling together components of of an AI or an ml solution but not thinking about the full system it so they don't get the full value of it, I'm familiar with one company that you had one group that actually went out and bought a DMP but they hadn't really hired the people who new kind of what to do with something like that so basically sat on the shelf for about a year until you managed to come together and actually help them apply at that you know to something does something useful get a result and then actually get some enthusiasm for investing and all the pieces they need to do to take advantage of that and that's it that's a good example having said that. [22:06] You know there's there's exciting stuff happening with with AI in the world of RetailMeNot you know one example there's nobody like playing around on tracks that you're probably familiar with you know that that basically use image recognition to help you kind of keep your your you know your shelves kind of the way they need to be and and then and then help you tune that and that's, no that's that's actually a you know there's there's applications like that that I think have enormous potential obviously to the kind of reshape the category but it all starts with having a clear idea what problem you're trying to solve it supposed to just for the talking kind of you know breathlessly about Ai and how in all the intergalactically wonderful things that you can be able to do with it. Jason: [22:49] Yeah I know for sure I doubt that the the company you mentioned that that invest in a DMP with no plans for using it was alone by the way in that. Scot & Cesar: [23:00] Don't know what happens all the time right it's it's just you know and I think I think it's a symptom of this idea that. We we have confused the means for the ends where people are pursuing these things as you know things to be bought initiatives to be you know undertaken as opposed to sort of viewing it from a results and performance perspective and saying you know. How well am I how efficiently and effectively am I out there you know attracting engaging converting customers and to what degree does a DMP powered solution actually create some sort of lift Over Control. You know over what I had before. You know and at what point do I get diminishing returns so I don't need to worry as much about the tack and need to worry more about say the content I have or the offer that I'm making or something like that right. Jason: [23:51] Yeah I know for sure and I mean we on the show we talked about a lot is sort of the the shiny bauble problem that you know some some board member goes to a conference and then come back and sent a note to the VP of e-commerce what are we doing in machine learning and 3 months later they've got this cool data Lake that's doing propensity modeling with you know zero plan to act on that or to change any customer to experience as a result of it. Scot & Cesar: [24:17] Now that's that's that's true story, night you know you got it only seems you got a Target better and Market better right so if you only do the Target that are part and you don't have the ant the engine to kind of do the market better part you're you're not going to get there. Jason: [24:32] Yeah I'm just the one example you you gave was I sort of think of is back-of-house optimization sort of improving inventory and and shelf management I've heard a couple people theorize that the in the short term that the biggest opportunities for machine learning to make really you know practical impact on on retail are those kinds of things that it's it's inventory optimization and cost avoidance in those things more so than necessary necessarily dramatically do new or different customer experiences. Scot & Cesar: [25:08] Yeah I I I think. Prefer not to generalize too much about it I like to find itches to be scratched right so in a 1-1 company that I'm familiar with you know looked at it from the perspective of having a chronic problem with over ordering for you know for the sales they had never variety reasons why this happened you know a demand forecast it wasn't as accurate as it needed to be they had kind of a hard to learn ordering application they had organizational structures that a grown up the you know to compensate for that that introduce a lot of bias into the system and and so in that case you know we. You know what we we were able to help him basically reduce the forecast error that they had improved the order management interface and actually, what kind of change some of the organization and operating practices that kind of wrapped around all that and and what's what's interesting about that is is that it's for me all these things come up from very specific use cases II I would say. I just prefer generally not to you know not to sort of right off one. One category or another every conversation that we have in our tries to start with tell me tell me specifically kind of what. [26:37] You know your date is telling you about where the problems are in your business and and then through work up from something specific that we can get our arms around that that's proven to be kind of a. [26:48] You're generally more more successful way instead of tackling the application these kinds of Technologies. Jason: [26:54] Know that that seems I totally fair and wise and I hundred percent agree the three-eyed pigeon under Scott's desk has way too much open to buy and is definitely over spending. Scot & Cesar: [27:04] It's one thing I kind of. What is machine learning stuff it feels like as a startup guy kind of like the next Network effect right so you're you're getting more day that you're getting smarter that creates this nonlinear advantage over competitors and then I started looking well then is it true that companies with the most data win so so then I kind of come to this place where no one's and have as much transactional data as the big guys like. Ecommerce side Alibaba Amazon yeah babe didn't even on the ad networks you know we all thought these ad networks would create this huge democratization of had platforms, but now they're really just kind of Ogle opoly with Sprite there's two of them exactly so so does it mean kind of game over because those guys have all the add data and the car or stay there or is there hope if I am a smaller independent company that could mean you'd like in a Best Buy in this this world were talking about yeah. Help me understand that it is kind of an outsider of how you're thinking about them yeah so. [28:20] One way to a take to process all this is there's no there's no question that. The types of sophisticated machine learning algorithms things like in a deep learning and neural net approaches and things like that. Those really begin to shine when they have a lot of data to work with you don't you know a lot of people misunderstand that that unless you have a lot of data in general the performance of one of those will you know. [28:51] May not even be as good as what you get with and it was some of the you know some of the more conventional machine learning approaches things like you know. Gradient boosted trees and things like that so what I would say is though is that. It isn't just about how much data you have it really it's really back to this idea that you want to think systemically you want to be performance-oriented been think systemically about about what you're doing and in terms of you know being aligned and where the opportunity is at any given moment being at you having the access to the data to work with it but then also having the the kind of the operational flexibility to act on it I actually think that the people that are winning and winning less because they have big data and more because they actually just have cultures that are data-driven that are Nimble that are better to and and and that you know frankly are just you know they're wired tube to move in a more agile way then then their traditional folks are that and in the proof of that pudding actually is just so you know if you look in if you look in sort of the cpg world for example and you look at where all the growth is Ben it really is coming from these insurgents that are so much smaller then. [30:12] You know than the than the traditional than the traditional players in the categories that they happen to plan but they just move faster and there you know they are more, analytic by Nature even if they don't have access to the massive datasets some of the you know some of the bigger players you know. The gravis if they had the inclination to do it. [30:33] Cool so let's set some kind of best practices of The Cutting Edge to backtrack a little bit you've got a long history of seeing this what are some common pitfalls folks fall on when they when they kind of think about. [30:47] Using data and analytics to solve a problem well I think the Alpena kalpana scenario you see a lot which is company X hires firm why they give him all their data the guys go off site they build models they come back they present an answer and nobody understands the answer and so they don't believe in so they don't do anything about it right the biggest the biggest so what what's the so what out of that the biggest so what is that there is an enormous opportunity to get more out of your modeling efforts by making the process of understanding the data that's going into it something that's much more sort of shared there's famous a famous statistician named John tukey who invented of a field called exploratory data analysis and one of the things that we're very keen on is kind of exploratory data analysis for the masses and so what do we mean by that right so like. What that means is rather than let's take the in the media mix modeling context rather than sort of waiting for the firm to come back and tell you that the marginal Roi of searches you know is Aksum that of TV is why. Let's just go through some basic line charts up on the wall. [32:07] And look at what happens when you spend more in TV to do searches go up dude you know dude site visits go up to conversions go up and just begin to have a conversation as business people about what we're seeing actually in the data before we actually turn it over to the modeling firms to actually go process that and crunch it and come back and tell us you know what it all what it all meant if died of an aggregate in a statistical measure perspective because I think that, you doing that really empowers marketers it did kind of takes analyst and marketers you know who typically you're kind of at this passive-aggressive relationship and turn them into collectively analytic marketers and that. That part of the process I think it's highly underrated as as a really valuable. You know part of the whole machine learning process that that the companies are trying to take advantage of. Jason: [33:01] I'm sensing a trend that it almost seems like in general it's wise for for businesses to start to have a practical well-grounded macro strategy before they jump right into crazy tactic. Scot & Cesar: [33:15] I think I think it just certainly I think what I see a lot of is companies that a fact. Couple things I've seen this week basically we're people have kind of a product out report out kind of way of interacting with their data and decision-making where they say all right you know we we have Project X it's week, you know end of the year compared this week with last week and you know in the context of the overall media plan we change the creative this week. Either they're basically just thinking insert a very static kind of. You know we already are just reporting on what they're doing as opposed to saying you know. [34:01] What is what is the bottleneck in our business if you ask that question you say okay where is the bottleneck and what are we doing about it that that. Drives you to go you know explore the data in different ways and if you're just basically saying you know how did this week compared with last week or how did this quarter compared to last quarter a year-on-year whatever comparison you're trying to make and that that we find is a. You know healthy lb access it's really important is it it's an accessible way of thinking about the problem. [34:33] Which is which is important in a world where even though obviously data and analytics are more important there's a lot of you know marketers retailers e-commerce errors out there that that. They didn't grow up that way and then or just coming to this. Jason: [34:49] For sure and speaking of not growing up that way and having having to evolve the question we get asked on the show super frequently is about omni-channel attribution right and I'm I'm curious if you have any sort of thoughts or best practices and you know if folks are starting to break the silos in. Scot & Cesar: [35:10] I'll tell you I'll tell you what not to do and then I'll back into what may be some some things to do work what doesn't work is the classic okay let's gather up all our data let's throw it into one big you know repository and then try to big one one big honking attribution model out of it even if that's down at the granular level what you're saying okay you know. Idx saw this ad you know 30 days ago and you know came back and and so we'll assume that that at work. That is. [35:40] That kind of like throw it all into one big pot kind of approach I think cuz has been most people that sort of realized they know that that. That doesn't work in the work that I've done that had the opportunity to work some really you know of strong people in this. [35:58] In this category give me example. The guys are visual like you were my first landlord back in the day when I had my old company in those guys are pros and they they know what they're doing. [36:11] When we work together one of the things that we did was we tried to First Look at the kind of macro categories of lab results and spending and so forth and figure out okay which are the dominant channels that we need to optimize against each other in this overall mix and then just focus on just getting like one one pair of in a couple of channels working together productively right so so if their mix had you know say. TV and search and then and then you know from there though obviously the conversion through the through the vine Channel we try to just. And I try to get DBA search Optimus together if it was Search and say I wish this play in Search and you're just trying to basically say okay to what degree does display spending Drive such a subsequent search behavior let's let's get you know let's get bad kind of taken care of and and so the the smart approach was in a sequence to it was picking you know, prioritizing the channels that mattered getting those two working together you know well seeing what kind of lift you got in terms of the results there and then recycling both the results in the lessons Into The Next Step at you take as opposed to this kind of Dino throw it up throw it all into one. Big pot and I hope the best. Jason: [37:30] That that's what I make sense it's funny when I went over to ask her about omni-channel attribution I find the. There's even dramatically different dimensions that people are thinking about like often their thinking about the the various advertising Vehicles like television versus search for example which I think is that first thing you took sometimes they're talking about the channel attribution. You know when when someone does a mobile check out in that stores that are online sale. Store sale no starts at things and sometimes that you're talking about a touch device attribution when someone browse is on that tablet and then consummates the purchase on that desktop how do we how do we do that sort of things. And the one that I'm most interested at the moment as we were right in the throes of Black Friday and it's it's going to be the most digital sort of holiday we've ever had both both online and in the stores any particular thoughts or or pitfalls or best practices you're seeing in terms of that the actual Channel attribution the that online to in-store and vice versa that kind of stuff. Scot & Cesar: [38:46] Well what's really interesting is what I'm seeing a lot right now is people trying to jump the gun on the on Black Friday all the Black Friday deals that are now being trolled kind of you know in advance and and I've been tracking a few things just both for professional and personal interest. [39:13] And watching the you know the prices come down and and and and seeing whether or not it's almost like we're almost watching sort of like Airline pricing happening in sort of you know retail world now where you're basically you know you have this attempts were to drop the price and see if you can actually get. People to you know to buy before Black Friday at the Black Friday price or something close to it because it's really it's really in its if you think about it it's a it's an experience nightmare right to try to cram everybody into the store at a specific time have people trampled to death and I was you as you as you go in and answer anything you can do to basically sort of smooth and and optimize the yeah. The flow of demand into your channels and your ability to fulfill that is actually going to be, it is actually going to be something that's to the benefit of the business so to me that's the most interesting thing about this particular addition of a Black Friday and Cyber Monday is to sort of watch kind of the you know the sort of. [40:25] Sort of like the back in the old days the Oklahoma Sooners who were trying to jump out ahead of other people too kind of stake their claim and and it's not unlike. You know airline seat pricing now I think is what we're beginning to see happening in in retail yeah. So one of the big battle areas is cpg and in your sounds like you're involved in there to some degree and grocery where do you think that's going to wear seeing Walmart really kind of triple down on curbside grocery there's a lot of people experimenting with delivery of groceries and then within cpg you know you have, so what's going on with these new Challengers that are our kind of digitally native brands you got the old guys trying to react to that may be acquiring some give us some thoughts on where you see this phone well so. [41:23] You know that the the question here is very often at what point do these insurgents you know gif. Buy the bigger players because obviously the bigger players do you know bring a lot of advantages to the the table in terms of distribution in terms of yeah I was just in terms of their ability to also on the back and provide a a supply chain to actually get things built at scale that a lot of these folks can't you know can't manage as they're trying to grow so. On the other hand all the groesten and pretty much all the growth in cpg over the last few years is Ben from these that should have been searching players that are for building these at least these are these new brands go out of authenticity and everything in them. [42:17] What one of the things that's interesting you know his historical e in cpg. [42:21] Yuri may be familiar with the kind of a felony in Byron sharp who basically said for a fast moving consumer goods it's really all about mental and physical availability right so it's not it's not about loyalty so much for segmentation that's about just making sure that. You're out there reaching and repeating and then that you have distribution in the stores and the basically that's how you want in that category what. What we're seeing now is sort of a a movement away from that we're certain brands developer loyal followings you do in fact segment more than you used to and I think we're bending the sea is this kind of weird middle Zone wear. You know the the the new folks and the old folks would have need each other it's kind of a symbiotic kind of thing where you know the the cpgs need these Insurgent brands. I will acquire them to to drive growth to begin their kind of expand their opportunities but at the same time be Insurgent Brands and a really need. The the the half-ton the scale in the distribution of the bus on the manufacturing side of the distribution side that a you know that is step one of these large cpgs with their big sale sources for example and I can bring to bear. [43:33] And that it was probably that sort of interplay between you know. Those those those two kind of types of players is probably the most interesting place right now. I see you've all been particularly in a world where even as that's happening the distribution channels are evolving right everything from from you know drone delivery to you know to Amazon is an advertising channel to yes but that's. That's what I kind of Zone. There's a geographic term for that that that's not coming to my but that's that's I think where we should watch for a lot of interesting action if it was next couple years. Jason: [44:16] Yeah I told you I think it's going to be a really interesting category to follow cuz I feel like the disruption is is really only just getting started there at the moment I wanted to give it a little bit to another. Potentially interesting topic that comes up a lot but also has a a buzzworthy component and that is personalization so you know again lots of lots of folks get get directors from their board members to have a personal Malaysian initiative how do you feel about that and what what sort of best practices are you saying there is that a real thing. Scot & Cesar: [44:54] So again let's not confuse the thing for the result right when people talk about this the question I have is. What degree is personalization are we talkin about right and end are there is is is everybody sufficiently different. That each person should actually have a materially different you know offer or experience presented to them in order to generate the kind of lift that over over some more aggregated approach that you know that you need to see so in general yesayya what we know they're there been their studies out there that basically say that you know compared with a plain-vanilla US offer the same thing to everybody you know that obviously up personalized targeted segmented approach is actually get Kratom lift but is it really is a question of degree there are certain. [45:52] There's certain things that are also easier to personalize that other things so for example you know you can you know to the degree that it's legally Bob permissible you can obviously very upright at very low price relatively easily in an offer but executing creative sometimes can be you know challenging and you certainly can't necessarily just you know kind of like morph the product itself on the Fly for every individual customer maybe in some age where we have you know 3D printing in a widely-distributed you can you can kind of do that sort of thing but we basically. You know beat the other there limits to what you could do on certain dimensions and there's possibilities there's more flexibility have another another dimension. I think that the way to approach personalization is through having a really really strong program of experimentation and kind of test test results test for learning where you know you're constantly sort of testing whether or not. You know that extra sort of bit of variety actually provides enough economic lift that it's worth the incremental complexity that adding and is it said in some cases the dimension that you're burying The Experience on what is actually much more flexible than than another a number in a digital you know. [47:14] A degree of offer a promotional discount in an email is much easier to bury than even the creative this wrapped around that. At least at the moment it may eventually be that we get to automated creative and so forth but that's we are beginning to but but for the moment it's it's. [47:32] You know for most companies are there limits to just how how finally they can slice things cool so we're up against time but we we love to ask kind of more of an out there question we've been kind of tactical here and I've seen you guys really interesting tweets about AR VR and you just mentioned 3D printing and Jason I love to think about some this stuff sometimes just kind of get out of it the day today where do you see the future of Commerce and feel free to kind of Go Out 3 5 10 20 years would love to get your thoughts on them wow well you know. I think I think one way to think about this is is is that we in the end we buying things and consuming them as sort of a means to visit to meeting physical and emotional needs right and and so to the degree that technology involves. We will were ultimately need to think yeah we ultimately need to think in terms of how we're sort of doing you know doing those things as opposed to the products that happened to be the this word of vehicles for fulfilling those those objectives. [48:47] Let me not not to be like super esoteric about it but you know it if if I am, let me know let's take for example clothing right you know if if if in the world of, Evo VR and so forth I can begin to sort of project an avatar out there you know then then basically you your way of sort of interacting with people may change and if your ability to sort of you know shift your shape on the Flies revolves it it means it has heard implications for the whole sort of you know fashion industry rights I don't want to. To intergalactically distance on this but I think the main point is to basically say that we, should not confuse the means for the ends we should think about the future of. Retail in retail technology as something that serving these physical and emotional needs as opposed to figuring out how to get specific product X to you you know more more quickly or or give you a different perspective on it. Jason: [49:57] Well that's a great perspective it's going to be interesting to watch it all play out and that's going to be a great place to leave it tonight because it's happen again we've used up all our a lot of time but if listeners have any comments or questions about today show we encourage you to jump on our Facebook page and continue the dialogue there as always of this show is valuable to you we sure would appreciate it if you would jump on iTunes and give us that five star review. Scot & Cesar: [50:23] Cesar folks want to learn more about us some of the topics that you covered in and see what you're you're talking about on social media where should they find you. Sure Caesar Brea Mall when were done both Twitter and Linkedin so I'll certainly post dust up there with some of the stuff we talked about here and and hopefully that'll be useful fucks, put a link to that in the show notes and we really appreciate you coming on the show thanks for joining us thanks very much for inviting me I really appreciate it. Jason: [50:53] Is internally our pleasure thanks very much Caesar and until next time happy commercing.

Gimme Empathy
47 - Friendship On Turbo Speed (with Phillipa Perrott & Harley Young)

Gimme Empathy

Play Episode Listen Later Dec 4, 2018 61:08


Scott enjoys a few late night drinks with bandmates Phillipa Perrott and Harley Young while visiting Melbourne. They talk Nick Cave, Joni Mitchell, Harley's worst songs and the life and legend of Phillipa's characterful grandfather, Bob Lord.

AstroLabs Podcast
Digital Disruption A Discussion With IBM's Chief Digital Officer Bob Lord

AstroLabs Podcast

Play Episode Listen Later Nov 25, 2018 52:16


Join our conversation with IBM's Chief Digital Officer, Bob Lord, to learn more about how IBM empowers startups and developers to create incredible things - from providing the resources, tools, and community that inspire you to go further. This interview with Bob Lord and Muhammed Mekki takes place at the new AstroLabs Dubai location in JLT Dubai.

The Silicon Valley Insider Show with Keith Koo
Using Technology to Save Lives and Solve Societal Problems with host Keith Koo and Special Guest Bob Lord, Chief Digital Officer of IBM

The Silicon Valley Insider Show with Keith Koo

Play Episode Listen Later Aug 31, 2018 38:19


On this week's Silicon Valley Insider, host Keith Koo is reporting onsite at the Call For Code event at 42-Silicon Valley with the City of Fremont, CA, IBM & Tulip Industries. In the first segment, Trevor Riggen, CEO of the American Red Cross for the Northern California Region & Willie Tejada Chief Developer Advocate of IBM who discusses using technology to combat the raging wildfires in California. In the second segment, Tim Robinson, Developer Advocate at IBM shares his experience of working with developers at the Call for Code Day at 42-Silicon Valley In the third segment, Keith catches up with IBM Chief Digital Officer and former AOL President and CEO of Razorfish, Bob Lord, to discuss how IBM became the founding sponsor of the Call for Code initiative and how IBM has given global developers the power of direct access to IBM's code to save lives and solve for societal problems. In the fourth and final segment, Keith is back in the studio with the Call For Code Day -Silicon Valley's first place team the Menlo Muppets and their product Evachain which helps civilians and emergency responders in verifying fires, planning escape routes and allows people to volunteer and first runner-up, Wildifre detection using tech to develop early detection and warning systems using real time data and serving that data to early responders and those affected by a wildfire. As a reminder, Call For Code (https://callforcode.org/) is a global initiative to address humanitarian issues such as natural disasters and disaster relief which Silicon Valley Insider www.svinz.biz with Keith Koo has been promoting for several months leading up the Call For Code Day Silicon Valley. Keith wants everyone to know that was a complete honor to truly bring a community together to host this event. Call for Code is sponsored David Clark Cause, IBM and also in part by the American Red Cross, the United Nations as well as other affiliates and supporters such as Silicon Valley Insider with Keith Koo. First airing is 1-2pm on 1220AM KDOW Download the podcast at 2pm Friday's For questions or comments, email: info@svin.biz Be sure to subscribe and listen to the podcast. You can also listen to past podcasts here: Non-iTunes: https://omny.fm/shows/the-silicon-valley-insider-show iTunes: https://itunes.apple.com/us/podcast/the-silicon-valley-insider-show/id1282637717?mt=2 Email us at info@svin.biz or find us here: https://stitchengine.drishinfo.com/index.jsp?sId=15540&source=sh VC, Venture Capital, Angel Investments, Fundraising, Capital Raising, Investor, Human Rights, Wildfires

The John 3:30 Podcast
The John 3:30 Podcast - Episode 56: Jorge Aguilar

The John 3:30 Podcast

Play Episode Listen Later Jun 22, 2018 77:14


Episode # 56 is here!! In this episode, I speak with my Friend and Brother-In-Christ, Jorge Aguiar. Jorge has made such a BIG impact on my life, in such a short time. We learn what keeps Jorge's fire burning for our Catholic Faith. In the process of Jorge sharing, this leads to me to open up about his health situation. So, how does Jorge keep his fire burning? Click play and let's find out, together. Items mentioned in the episode: Venerable Fulton Sheen: https://www.fultonsheen.com/ Sheen Catechism: http://www.bishopsheentoday.com/listen-to-sheen/the-sheen-catechism/ Penny and Bob Lord: https://www.journeysoffaith.com/miracles-of-the-eucharist-dvds-1 Eucharistic Miracles: http://www.therealpresence.org/eucharst/mir/a3.html Jason's Blog – Life with CKD: https://wordpress.com/view/lifewithckd.wordpress.com A BIG Thank you to our Executive Producers: Dr. Jeff Vista and Buzz Lamoureux. Special thanks to Philip Strauch III for providing the Outro Music, "He must Increase." Text and Tune copyrighted. Want to support the podcast? You can help The John 3:30 Podcast by working with our sponsor. When you need to buy or sell a house - anywhere in the country or even in Canada - please give Rob Di Maio a call. He is an experienced, award-winning Realtor and he can help you find an exceptional agent at no cost to you. Call or text Rob at 210-488-1144 and tell him you heard about it right here on the podcast! Like what you hear? Support us on Patreon: www.patreon.com/thejohn330podcast

WIRED Security: News, Advice, and More
The DNC's New Chief Security Officer Knows All About Crisis

WIRED Security: News, Advice, and More

Play Episode Listen Later Jan 26, 2018 6:44


The Democratic National Committee has hired Bob Lord, most recently Yahoo's head of information security, to be its chief security officer—a brand new position, created in the aftermath of the historic hack by Russian operatives of the DNC's servers during the 2016 presidential campaign. This is Lord's first foray into the world of politics, having spent his career in Silicon Valley working at companies like Twitter, AOL, and Netscape.

Paradigms
Victor Johnson, Sammy Rangel of Life After Hate, and Bob Lord of Dreadnaught

Paradigms

Play Episode Listen Later Jul 2, 2017 59:12


Victor Johnson shares his song On This Train about the Portland Heroes, Taliesin Myrddin Namkai-Meche and Ricky John Best who were killed in a white supremacist terror attack, and Micah David-Cole Fletcher who was seriously injured. Sammy Rangel from Life After … More ... The post Victor Johnson, Sammy Rangel of Life After Hate, and Bob Lord of Dreadnaught appeared first on Paradigms Podcast.

Paradigms
Abrazo – The Havana Sessions: Bob Lord of Parma Recordings

Paradigms

Play Episode Listen Later Aug 21, 2016 56:27


The Havana Sessions is a new CD from Parma Recordings. Bob Lord, CEO of Parma, talks about the experience of meeting some of the greatest living musicians in Cuba, and putting together this inspired collaborative collection of music. Music by: … More ... The post Abrazo – The Havana Sessions: Bob Lord of Parma Recordings appeared first on Paradigms Podcast.

The Football Coaching Podcast with Joe Daniel
Episode 45 – Coaching Character with Bob Lord

The Football Coaching Podcast with Joe Daniel

Play Episode Listen Later Jan 30, 2013 37:03


This is a really exciting episode of The Football Coaching Podcast for me. We're talking Coaching Character in our young men this week with Bob Lord. Coach Lord has over 50 years of experience in coaching football, and certainly knows a thing or two about the role of coaches in developing men of great character. […]