Podcasts about Harlem shake

In hour three, we're going to miss FOX's coverage of the World Cup with Thierry Henry, Zlatan and Alexi Lalas. Dreaming of Giannis, Bam, and LeBron bringing back the Harlem Shake video. Plus, Solana is faced with a tough reality check about his hair.

Omar hits up the Homie Helpline wondering if he should sabotage his brother's pregnancy reveal after the "habitual ruiner" tried to steal his 4th of July proposal spotlight.

Esta semana nos "soprenden" con la noticia del tipo más duro, o sino con más duros de Marvel Champions... Luke Cage, el 4º héroe de la oleada de los Defensores, llega pisando fuertisimo con idea de hacerle la competencia a Armadillo... (00:25:02) Noticias (00:42:00) Seccion del Hype [ Luke Cage] (02:02:17) Comentarios de nuestros patronos ¡Esperamos que os guste!

0:00 - It's our favorite annual tradition: Brett asking Jeff Legwold to divulge a player from his NFL Draft Top 100 Ultimate List of Ultimate Destiny, and Leggy refusing. Isn't it beautiful? Did Leggy crack this time?16:16 - Can we just broadcast the Masters? And talk sports? Why do we have to involve Kevin Hart and Jason Kelce making a mockey of everything? It's desecrating a timeless tradition in sports.After that, the Rockies are hot right now! They've clawed back to .500! They swept the Astros and they're sitting at 6-6. They started the year 0-3, which means they've gone 6-3 since then. How long will this momentum last?32:23 - What's more of a pump up banger: Colorado Wagon or the Harlem Shake?(Again, sorry about the lack of copyrighted music. At least you get to hear the COLORADO WAGONNNNNNN)

Love is great with all of those intangibles like passion and romance, but it's even better when you can get something out of it! Which is why today we're doing Marriages of Convenience! For this advantageous episode we read "Head Over Wheels (Happy in Honey Hill Book 2)" by B. R. Goodwin and "Scoring Chance (The Comebacks Book 2)" by A. J. Truman. Our hosts discuss the importance of recognizing the symptoms of a concussion; a crime against tots; and an important cultural artifact: the Harlem Shake. Support us on Patreon! patreon.com/fmklitpod

On this Episode, we discuss Week 11 of the NFL, the Jameis Winston Show, Cowboys sitting both receivers for staying out late, Sanders gets into the game, the best games for Week 12 of the NFL, the NBA, JD's Bites, BRR's, and much more!

Berly and LA tackle Supernatural Season 8, Episode 19: "Taxi Driver" - and the episode title should really be "We Told You So" because the hosts called EVERYTHING.The episode opens with Kevin having horrific hallucinations of Crowley dismembering him on that disgusting houseboat (still not the bunker, Sam and Dean!). The hosts are STILL demanding Kevin get moved to safety, and spoiler alert: he doesn't, which goes about as well as you'd expect.Kevin deciphers the second trial: rescue an innocent soul from Hell and deliver it to Heaven. The hosts were thrilled at the prospect of seeing both realms, but the 45-minute runtime had other plans. Sam and Dean torture a crossroads demon (after filming the Harlem Shake video at that location - priorities!), who tells them about Ajay, a Reaper who smuggles souls for a price.Enter Ajay, a "cutie patootie" Reaper taxi driver who agrees to help for the low price of a future favor. He drops Sam in Purgatory (Hell-adjacent real estate!), which leads to the easiest journey ever - one monster fight, a conveniently placed weapon, and boom, he's in Hell. The hosts were suspicious of how smoothly everything went.The heartbreaking twist: Ajay reveals he took Bobby Singer to Hell. Sam rescues Bobby from his cell (Bobby's ghost skills are on point now!), and they escape back to Purgatory. But Ajay has been killed by Crowley, leaving them stranded.Cue the tears: Dean calls Benny for help. The vampire who doesn't fit in with humans OR vampires agrees to sacrifice himself, leading Sam through Purgatory to the portal. Benny stays behind to fight off other vampires, choosing to remain in Purgatory rather than return. Berly was SOBBING, noting this was somehow more tragic than if Benny had succumbed to bloodlust.Sam successfully gets Bobby's soul to Heaven (with Naomi's help - she's maybe not completely evil?), completing the second trial. But back at the houseboat, Crowley captures Kevin after killing Mrs. Tran off-screen (the hosts are NOT okay with these beloved character deaths happening off-camera).The episode ends with everything gone - Kevin, the tablet, all his notes. The hosts smugly remind everyone they predicted Sam would come around on Benny once he actually met him, and Dean admits he didn't burn Benny's bones, leaving the door open for his return.Berly and LA were emotionally wrecked by Benny's sacrifice while simultaneously vindicated by their predictions. They're still confused about Naomi's true motives but appreciate finally getting some forward movement on her character."I already said goodbye to you once, Sam. Didn't seem to take. No reason to think I won't see you again somewhere down the road."Sources:https://supernatural.fandom.com/wiki/Taxi_Driverhttps://www.buzzsprout.com/2076426/episodes/14802473Send us your review!Support the showTHANK YOU FOR LISTENING!Please rate and review Denim-Wrapped Nightmares wherever you get your podcasts! Find social channels and more on our Linktree.

Hvad blev der egentlig af trends som Harlem shake, ice bucket-challenge og mannequin-challenge? I denne episode har vi desværre mandefald. Men fat mod, Niels og Line står klar ved roret for at snakke om AI-videoer på TikTok. Og så vækker vi gamle minder til live, når vi snakker om appen Ask.fm. For var Ask.fm fødestedet for internetmobning? Eller var det bare sjov og ballade dengang?

Before Romeo + Juliet... Before Moulin Rouge!... Before Elvis... One Baz Luhrmann film started it all by being his FIRST... And that film is titled Strictly Ballroom. It's a charming and delightful ballroom dancing competition underdog finding yourself and falling in love kind of movie. Join us as we talk about it, and how it came to be! Plus, we get X-Files spooky again in the Mouthgarf Report and we play another round of I See What You Did There! Please give us a 5 star rating on Apple Podcasts! Want to ask us a question? Talk to us! Email debutbuddies@gmail.comListen to the archives of Kelly and Chelsea's awesome horror movie podcast, Never Show the Monster.Get some sci-fi from Spaceboy Books.Get down with Michael J. O'Connor and the Cold Family and check out his new compilation The Best of the Bad Years 2005 - 2025Next time: First Credit Card

In early 2013, the Billboard Charts underwent a major change by incorporating YouTube streams into their formula. Almost immediately, the internet responded with chaos. The bizarre, bass-heavy electronica track “Harlem Shake” by producer Baauer skyrocketed to #1, fueled by a wave of absurd, meme-fueled dance videos that dominated social media. It became the first instrumental track to top the Hot 100 in over two decades, but just as quickly as it rose, it vanished, taking Baauer's mainstream presence with it. This week, we're joined by musician and data analyst Chris Dalla Riva, author of the upcoming book Uncharted Territory: What Numbers Tell Us About the Biggest Hit Songs and Ourselves, to explore how a joke, an algorithm, and a relatively unknown producer collided to create one of the strangest chart-toppers of all time. One Hit Thunder is brought to you by DistroKid, the ultimate partner for taking your music to the next level. Our listeners get 30% off your first YEAR with DistroKid by signing up at http://distrokid.com/vip/onehitthunder Learn more about your ad choices. Visit megaphone.fm/adchoices

Jamie has a list of forgotten trends. She didn't remember the Harlem Shake, so SMH Dil showed her what it looked like back when people were doing it. There's a lot of trade rumors surrounding Shedeur Sanders right now. Jamie thinks the Broncos should make him Bo's back up. SMH Dil talked to a girl at the mall yesterday and then didn't ask for her phone number.

Jamie has a list of forgotten trends. She didn't remember the Harlem Shake, so SMH Dil showed her what it looked like back when people were doing it.

Frog is in cooking camp this week. Yesterday he made donut holes! Christina Applegate recorded an episode of her podcast from a hospital bed. Arvada CPW is receiving complaints of overly aggressive coyotes. Don't leave your pets unattended. Brooke Hogan talked about why she asked to be out of her Dad's will. Jamie has a list of forgotten trends. She didn't remember the Harlem Shake, so SMH Dil showed her what it looked like back when people were doing it. There's a lot of trade rumors surrounding Shedeur Sanders right now. Jamie thinks the Broncos should make him Bo's back up. SMH Dil talked to a girl at the mall yesterday and then didn't ask for her phone number.

Send us a text

Follow everyone on social media!Marisha AustinVania DysonEric DizzyEPISODE BREAKDOWN~ [00:00:00] - Dive into Diddy Drama:Kicking things off with a deep dive into some Diddy-level controversy. Yes, the king of Harlem Shake himself. We explore TikTok trends, with a dude yelling, “Stop playing with me!”—probably what Diddy tells himself in the mirror every day. The convo spirals into some serious talk about Hollywood's sketchy underbelly. Morals? Overrated. Apparently, you need to drop them like it's hot if you want to survive the Hollywood jungle.[00:01:30] - Soft Porn or Just Working Out?:Our hosts debate whether workouts count as soft porn. The verdict: it's subjective, y'all. If you're out here flexing your muscles, just know the OnlyFans recruitment team is lurking.[00:02:45] - Parenting Woes:Dads unite! This section features a hilariously relatable rant about parenting, with one host likening part-time fathers to the Army Reserves. If you only see your kids every other weekend, kindly sit this one out—you have no idea what it's like on the parenting frontlines.[00:05:00] - YouTube Stars: The Real Power PlayersEver wonder why your kid loves those annoying YouTubers? It's because they have millions of fans, most of whom are five years old and broke. So, if you're trying to sell merch to toddlers, good luck! They can't even click "subscribe" properly without their parents' accounts.[00:07:00] - Parenting Advice from the Weekend WarriorsBrace yourself for a hilarious roasting of those part-time parents who try to dish out advice. The hosts make it clear: if you're only in "dad mode" every other weekend, your opinion is as valuable as a grocery store flyer. Cue the slow clap for full-time parents who are out here surviving sleepless nights, sick kids, and endless chicken nugget meals.[00:09:00] - Body Image: The Never-Ending StruggleFrom wishing away body dysmorphia to laughing at the fact that loving yourself might involve staring in the mirror chanting “I love you” ten times a day, this segment hits hard. Spoiler: your abs aren't going to appear just because you chant at your reflection.[00:12:00] - Boobs: A Love-Hate RelationshipThe struggle is real—those post-weight loss "gone with the wind" boobs aren't making a comeback. And no, they didn't disappear on vacation; they're just MIA. Turns out, getting your dream body involves some serious sacrifices. RIP to those curves.[00:18:00] - Fat Acceptance: Hard PassA walk down memory lane has the hosts discussing how America has a food problem. Barbecue calories are sneaky—by the time you're on the mac and cheese, you've already consumed enough for a week. The result? Full-bellied naps and plenty of regret.[00:23:00] - Raising Kids Right… Or At Least TryingNo shade, but if you're depending on school to teach your kid everything, you're doing it wrong. One host proudly describes how his three-year-old can already read. Meanwhile, your kid is probably learning more from Roblox than from school. Ouch.[00:28:00] - Meat vs. Plant-Based Diets: The Eternal BattleFeeling sluggish? Blame carbs. Turns out, eating steak makes you feel invincible, but toss in a few carbs, and suddenly you're ready to nap like you just ate Thanksgiving dinner. Plant-based might sound nice, but where's the fun in that?[00:34:00] - Status Symbols: Why We're All BrokeWhy drive a perfectly fine 2004 car when you could compare yourself to people in newer models? The hosts poke fun at how status rules everything, even when the cars are paid off and reliable. Gotta love that subconscious need to impress strangers.[00:43:00] - “Managing Your Pussy” 101No beating around the bush—literally. The hosts get into some serious advice about managing your sex life with the skill of a CEO. Lesson: keep the bad vibes (and people) out of your bed… and your life.[00:51:00] - Michael Jackson: A Weird Dude from Gary, IndianaLet's talk about the King of Pop—whose pop star career is mind-boggling, especially when you remember that he started as a regular guy from Gary, Indiana. But somewhere between “Thriller” and pet chimpanzees, things got… strange.[00:57:00] - White Women Tears: The Ultimate WeaponNo one can cry their way out of a situation like white women. They go from acting tough to waterworks faster than you can blink. The hosts talk about how dangerous it is to even be in the same room with those tears—because next thing you know, you're the bad guy.[01:00:00] - Code-Switching OlympicsThe hosts dive into the exhausting sport of code-switching, where being Black in corporate America means you're always balancing on a tightrope. Zoom calls with white co-workers? Better switch up your whole personality. And let's not even talk about the extra challenge when you're on calls with other Black folks but still under that corporate microscope.[01:05:00] - The Art of Not ForgivingForget what they told you about forgiveness being key to peace. The hosts come in hot, saying they don't need to forgive to sleep well at night. And honestly, why should they? Holding a grudge is way more satisfying than letting people back into your life with a smile and a hug.[01:10:00] - House Vibes: Cleanse Your Space from Wicked EnergyIf you've ever let someone into your home and felt their bad vibes lingering, you're not alone. One host talks about the need to bless the house after shady people come through. Demons be lurking, so make sure to sage the hell out of your living room.[01:16:00] - Steak Preferences: Dealbreaker EditionIt turns out steak preferences can be a real dealbreaker. Order your steak well-done? Congratulations, you've just disqualified yourself from any future romantic interactions. Pink and juicy is the only way to go—both for steak and other… things.[01:22:00] - Diddy's Downfall: Cue the Conspiracy TheoriesWe're all singing “Last Night” as the hosts predict Diddy's days are numbered. According to them, this isn't just a cancellation—it's a full-blown setup for his exit. If the man has any sense, he's uploading his blackmail files right now because the countdown is on.[01:30:00] - Michael Jackson, Again: More Than Just a MoonwalkWrapping it up with another round of Michael Jackson analysis. From the King of Pop's peculiar mannerisms to his Peter Pan lifestyle, the hosts can't get over how bizarre it all was. But hey, when you've got that much money and fame, being a little weird comes with the territory, right?

2x platinum music producer/DJ Baauer joins Brandon to talk about RFK Jr and Amber Rose's very strange brainrot reel use of “Harlem Shake,” the analogous journeys of “Harlem Shake” and “the sheriff of suckin u off,” the general uncontrollable nature of the internet, a long story about meeting Pharrell, Sabrina Carpenter's new album, and how to get a music guru position where people just trust you to vibe and you become very rich despite not knowing how to play music. Jamel will be back next episode but for now, enjoy The Baauer Wardell Show. Please join the Patreon for bonus episodes and our ongoing unauthorized audiobook for “Side Chick Catching Main Chick Feelings” https://www.patreon.com/thebrandonjamelshow Follow Baauer on IG, TikTok, and Twitch and keep an ear out for his upcoming album dropping later this year.

Matt's Family Fun Day (bring back the Harlem Shake) - see dabwood dog evidence here https://bit.ly/dabwood-dog . Alex's Campaign Launch (and teacher surprises) Clickfish and meet our new producer Elise  Get tickets to Matt Okine x Boilermakers gig on September 20th at https://bit.ly/boilermakersgig . Get Alex Dyson for Wannon Merch at https://bit.ly/adyson-merch . If you've got something to add to the show, slide into our dms @matt.and.alex at https://bit.ly/mattandalex-ig   See omnystudio.com/listener for privacy information.

Eleven years ago, a little 6 second video sharing social media app that could (until it no longer did) came into being. The app: Vine. The First: Well... the first video shared on Vine, of course! We discuss a lost subway clip, the first Vine tweeted (which is probably the oldest still out there), the first Vine to be sold as art, and so much more! Did someone say "Capitalism"!? Plus, join us for a birdin' buggin' fallin' MouthGarf Report, and a rousing game of I See What You Did There! Please give us a 5 star rating on Apple Podcasts! Want to ask us a question? Tell us about your favorite Vine? Pay to hear the end of Chelsea's stories? Email us at  debutbuddies@gmail.comListen to Kelly and Chelsea's awesome horror movie podcast, Never Show the Monster.Get some sci-fi from Spaceboy Books.Get down with Michael J. O'Connor's music!Next time: First Trapeze Artist, with a special guest! 

It's been a minute, but we are back with a jam-packed show for you all. We asked for your hot takes, and BOY did you all answer. We're rating every single hot take that you, the fans, dropped to us on Twitter. We're getting weird with it. Also, other Pitt sports news. The usual, to be honest. If you liked the podcast, be sure to follow us on Twitter @semplefipod rate us on your podcast app of choice! It helps out the show tremendously. Hosted & Produced by Zack Kaminski, who writes on Substack and has been featured on Meet at Midfield. Co-hosted by Kent VanderWoude and Mason Kling. Podcast Art & Logo were commissioned from friend of the show Birdblitz.

The latest episode of the Straight Dope Show is filled with engaging and thought-provoking discussions on various topics, from basketball playoffs to music beefs. Join hosts El Uno and TraB the Wonder as they dive into the East Coast basketball scene, dissecting the performances of teams like the Knicks and the Celtics. They also share their candid opinions on recent music releases, including a deep dive into the Kendrick Lamar and Drake beef. With lively banter and insightful analysis, this episode is a must-listen for fans of sports, music, and pop culture. Tune in to the Straight Dope Show for an entertaining and enlightening podcast experience. [00:02:46] East Coast basketball discussion. [00:06:07] Team dynamics in basketball. [00:11:39] Celtics player dynamics and performance. [00:15:02] Smart decisions in NBA contracts. [00:19:48] Drawing fouls vs. making baskets. [00:23:52] Team dynamics in basketball. [00:29:08] Coaching in sports and movies. [00:33:13] The Celtics playoff journey. [00:37:32] Defensive Player of the Year debates. [00:39:45] Defensive player of the year. [00:45:25] Fanatical hip-hop song opinions. [00:49:42] Harlem Shake and Turn Down For What. [00:53:01] Drake's public image scrutiny. [01:00:28] Celebrity friendships in the industry. [01:02:40] Drake's controversial behavior.

BrownTown talks memes, mass mobilization, and more with Camila Cuevas (AKA @ComradeCami), Chilena expat living in Florida, USA. She uplifts liberation struggles and provides social movement resources through memes and social media via what she calls "thirst-trapping the masses into class consciousness." The team dissects our current moment in the social media landscape, the influence of TikTok on Palestine and other issues, how to push radical politics in a policed tech-world controlled by billionaires, and breakdown their favorite political memes. Originally recorded April 17, 2024. "Dude. They have all the money in the world to make propaganda…AND WE GOT MEMES!" Follow Camila on Instagram @comradecami (backup @issacommiemami), Twitter, and listen to the 805 Uncensored Podcast. Mentioned in episode:Ep. 77 - Independent Media Creation in the Age of Spin (& Capital) ft. Sophie Elizabeth JamesUS-backed coup in Chile: Salvador Allende & Augusto Pinochet (NPR)The Supreme Court effectively abolishes the right to mass protest in three US states (Vox)MEMES: Communist Squidward, 9/11 (slide 7), Brandon v. Vallas, rubbing hands dudePolitical meme/video accounts to follow:@this_is_memecoreJames Rehwald@blackleftiss@buddyhead_@peachteacommunist@cocktailsandcapitalism@abnormalize.being@anfemwaves@wlotspod@thisamericanleft@seedingsovereigntyCaitlin Johnstone (IG, Twitter, YouTube) CREDITS: Intro soundbite from @seansvv on TikTok. Outro music Harlem Shake by Baauer. Audio engineered by Kiera Battles.--Bourbon 'n BrownTownFacebook | Twitter | Instagram | Site | Linktree | PatreonSoapBox Productions and Organizing, 501(c)3Facebook | Twitter | Instagram | Site | Linktree | Support

Do you know your Harlem Shakes, or your Taylor Swift? US number ones were one of the themes in Music Master, but how will you fare?

This not what we meant by Harlem Shake. #BOYCOTTpotomac

The fellas are together today pre #eclipse for the standard Sunday Banter. #NCAA reactions, #nba predictions, the east coast #earthquake are justa few topics to expect to hear. Of course thoughts on #jcole gettin his lick back mist be addressed. 

Host Robbie Thomson is back in the hot seat, joined by Ligue 1 and PSGTV commentator Andreas Evagora and the Classique podcast's Baptiste Reynaud to discuss all the ins and outs form the past three weeks in French football.The chaps discuss Brest's improbable Champions League tilt and the pressure they face from Monaco and Lille, who are coming in hot in the final stretch of the season, while pondering the eventual fate of early-season front-runners OGC Nice and recent-season revelations RC Lens.There's everything you need to know about the OL-PSG Coupe de France final - as well as Jonathan Johnson's preview of the league clash between the sides in Round 30, and a long hard look at the upcoming European quarter-finals PSG-Barcelona, LOSC-Aston Villa and OM-Benfica, the last of which comes replete with Andy Scott's profile on Marseille's main man in attack - a certain Pierre-Emerick Aubameyang.Saint-Etienne's Harlem Shake ftg. P-E Aubameyang as Bart Simpsonhttps://www.youtube.com/watch?v=Ey1bsMG1flwAubameyang's top goals from breakout season (2012-13)https://www.youtube.com/watch?v=B7xEj-8M9uoPierre-Emerick still has it - Marseille highlightshttps://www.youtube.com/watch?v=gCXmWDvRRIkLast-minute equaliser... A very frustrating game for OM | Focus on Pierre-Emerick Aubameyang (with Angus Torode!)https://youtu.be/RvVkEhxl1aE?si=bZdllKT4O2eUMRkmAubameyang on fire against Le Havrehttps://youtu.be/kxSDTUBn0rk?si=eP4b62AuIqa0qOA1Meanwhile in Déjà Who land, Robbie announces the winner of March's Teddy Teuma jersey and drops the first clue - another impenetrable head scratcher - in the race for April's signed Terem Moffi OGC Nice Jersey. All that - and the usual mix of inside knowledge and anecdotal excellence that makes Le Beau Jeu the only French football podcast you need!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Send us a Text Message.We're back, baby! During this episode number 95, the hosts begin by discussing popular events in music, news, and entertainment in 1995. Followed by the recent tragedy of the Francis Scott Key Bridge wreckage in Baltimore. Also, Netflix released the trailer for the upcoming “Good Times” renewal animation, P Diddy's homes being raided, and Beyoncé's newest album “Cowboy Carter”. The hosts also discuss Lizzo quitting music, the newest episode of BMF and much more. https://instagram.com/weaintdonepodcast?igshid=YmMyMTA2M2Y=

The Dynasty: Jim has some opinions on the new Apple TV+ The Dynasty Patriots documentary. This is a straight up Bill Belichick hatchet job, presumably by the Kraft family. Theater Monster: A hero/antihero passed out during a screening of Love Lies Bleeding after jacking himself into oblivion. Weekend At Bernies: A real life Weekend At Bernies as two old ladies propped up a dead man and took him to the bank to get his money. Also a Taco Bell gets lost in the dark in Winchester. WATCH THIS!, THE BEAR!, DIRE STRAITS!, MONEY FOR NOTHING!, PLAY THE GUITAR!, INTRO!, STING!, DOMINOS!, COSTCO!, PI DAY!, BLAZE PIZZA!, DEALS!, ROCK PAPER SCISSORS!, THE 80S!, DAVID BOWIE!, HAIR METAL!, DB DEATHLORD!, F-SLUR!, SARCASTIC!, MTV!, MOTLEY CRUE!, MILLIONAIRE!, WRESTLEMANIA!, ROMAN REIGNS!, THE ROCK!, THE DYNASTY!, AARON HERNANDEZ!, BILL BELICHICK!, HIT PIECE!, THROW UNDER THE BUS!, ROBERT KRAFT!, TOM BRADY!, TIGHT END!, GRONKOWSKI!, APPLE TV!, NEW ENGLAND PATRIOTS!, THE MURDER!, SPYGATE!, DEFLATEGATE!, NETFLIX!, GAY!, APOLOGY!, NFL!, DOMESTIC VIOLENCE!, DRUNK DRIVING!, AMENDOLA!, EDELMAN!, SUPER BOWL!, EAGLES!, MALCOLM BUTLER!, BUSY PHILIPPS!, QVC!, QVC+!, HSN!, NEW LATE NIGHT SHOW!, BUSY TONIGHT!, MUSCLE MOMMY!, LOVE LIES BLEEDING!, DRUNK GUY!, JACK OFF!, PUBLIC!, MOVIE THEATER!, ALCOHOL!, SMALL DICK!, VAPE!, MARLBORO!, MADAME WEB!, WHERE'S THE CUM!?, INDECENT!, NARC!, TATTLE TALE!, ARRESTED!, DARK SNITCHER!, ANATOMY OF A FALL!, PIRATE!, DUMB!, ARTISTIC CHOICE!, SAME SCENE!, DARK FILTER!, AMAZON PRIME!, STREAMING!, FRINGE!, EVIL!, SKIP INTRO!, CURSED!, COOL!, ATM!, WEEKEND AT BERNIES!, DEAD GUY!, DRIVE THRU!, DOUGIE!, HARLEM SHAKE!, BERNIE!, 900!, PROPPED UP!, KAREN CASBOHM!, LOREEN BEA FERALO!, ASHTABULA!, WINCHESTER!, TACO BELL!, TORNADO!, SEVER WEATHER!, INDIANAPOLIS!, MISSING!, DARK!, NEWS GUYS!, WINDS!, HURRICANE!, RICKY STANICKY!, CONAN O'BRIEN!, ADAM SANDLER!  You can find the videos from this episode at our Discord RIGHT HERE!

Full Court Press: The Caitlin Clark Effect, LeBron Reaches 40K Points, Clippers Rebrand  That Actually Happened: Jimmy Butler Was In A Fall Out Boy Music Video  3-on-3: A Celebration of Hornets Commentator Eric Collins  And Also: Awkward Elevator Rides, Dulcet Tones, Ignominious, 1300 Toilets, Dry Erase Menus, Green Flags, Aggressive Dreadlocks, GRVL, Tomball, Emo Cowboy, Harlem Shake, Bejeweled Magic 8 Balls, Hum Diddly Dee  Sponsor: Shaker and Spoon! Get $20 off your first box at www.shakerandspoon.com/horse Find Us Online - website: horsehoops.com - patreon: patreon.com/horsehoops - twitter: twitter.com/horse_hoops - instagram: instagram.com/horsehoops - facebook: facebook.com/horsehoops HORSE is hosted by Mike Schubert and Adam Mamawala. Edited by Kensei Tsurumaki. Theme song by Bettina Campomanes. Art by Allyson Wakeman. Website by Kelly Schubert. About Us On HORSE, we don't analyze wins and losses. We talk beefs (beeves?), dig into Internet drama, and have fun. The NBA is now a 365-day league and it's never been more present in pop culture. From Kevin Durant's burner accounts to LeBron taking his talents anywhere to trusting the Process, the NBA is becoming a pop culture requirement. At the same time, sports can have gatekeepers that make it insular and frustrating for people who aren't die hard fans. We're here to prove that basketball is entertaining to follow for all fans, whether you're actively watching the games or not. Recently featured in The New York Times! Learn more about your ad choices. Visit megaphone.fm/adchoices

William Montgomery and Casey Rocket are in studio with comedian Heath Cordes. The trio dives into the intriguing new rule changes in Major League Baseball, not only will two batters be at the plate at the same time, but you're now also allowed to knock the ball out of the catcher's mitt with the bat if it's called a strike! Unfortunately these new rule changes come in as Heath shares his extraordinary story of tearing his ACL, not once, but three times in a single game, ending his Major League Baseball career. Will Heath ever make his comeback with the Jets? ALSO Casey recounts his solo adventure to The Great Wolf Lodge. Armed with nothing but swim shorts and a 20 spot, can Casey overcome the odds and fulfill his family rite of passage? Or will he be another sacrifice to the suave A.I. known only as Mr. Wolf? All we can say now is, don't blink! And what's a better way to prepare for your trip to The Great Wolf Lodge, than a quick visit to Nordstroms? Where the talent is plentiful and ripe for the picking! Will the chosen former "Nordy" staff be able to make it out of The Super Dome? Or will they remain at the bottom of the worlds greatest pyramid scheme? Plus William went to the dermatologist yesterday and had the weirdest experience as the doctor got a little too comfortable inspecting his naked body. Along with The Boys doing the Harlem Shake courtside at the Harlem Globetrotters game with none other than Elton John, you DON'T want to miss this episode of The William Montgomery Show!  Watch new episodes of The William Montgomery Show on YouTube every Wednesday at 8:30 PM Central: https://www.youtube.com/channel/UCQJ2SBnAMI8SSm5qpLXBRiw Follow William onInstagram: @william.f.montgomery1 https://williamfmontgomery.com Merch: https://william-montgomery-town.creator-spring.com For More William Montgomery, check out ‘Kill Tony' live every Monday at The Comedy Mother Ship in Austin TX and on YouTube: https://www.youtube.com/c/KillTony Find more Casey Rocket on Instagram @caseyrocket and at https://www.patreon.com/caseyrocket Get your own Grimace shirthttps://rawpaw.ink/products/congress-is-furious-by-casey-rocket  Original cover art illustration by Ryan J. Ebelt: https://ryanjebelt.com Recorded in Austin Texas at Record ATX. Send William an email at: TheWilliamMontgomeryShow@gmail.com Leave William a voicemail at: (737) 471-1098 Send your letters & packages to:P.O. Box 40316 Austin, TX 78704 The William Montgomery Show is produced by William Montgomery & Brett Erickson A FannieCo production William F Montgomery is an American stand-up comedian.  A native of Memphis Tennessee, William now resides in Austin Texas.  Under the tutelage of a top young rising comedian, Tony Hinchcliffe, & Brian ‘The Podfather' Redban, William has become a fan favorite & the longest serving Kill Tony Regular. William has performed in front of comedy icons such as Joe Rogan, Whitney Cummings, Russell Peters, Tiffany Haddish, Doug Stanhope, Tim Dillon, Doug Benson, Donnell Rawlings, Jeff Ross, Dane Cook, Tom Segura, Bert Kreischer, Ron White, Ari Shaffir, Big Jay Oakerson, Luis J Gomez, Dan Soder, Jim Gaffigan, Andrew Santino, Dom Irrera, Steve Simone, Brian Holtzman, Sal Vulcano, Ian Edwards, Greg Fitzsimmons, Shane Gillis, Kyle Dunnigan, Ms. Pat, Josh Potter, Mark Normand, Ryan Sickler, Eddie Pepitone, Josh Wolf, Moshe Kasher, Bonnie McFarlane, Steve Lee, Adam Ray, Andrew Shultz, Pauly Shore, Bob Saget, Michael Rapaport & Don Barris. Montgomery has garnered many monikers over the years: The Big Red Machine, The Vanilla Gorilla, The Memphis Madman, The Tennessee Tickler, The Strawberry Twist & The Raisin-Bread Kid. William regularly opens for Joe Rogan in the Austin Area. Along with David Lucas, William has previously hosted ‘Brothers in Cursive' & ‘Are We Really Brothers'. William has appeared on podcast such as ‘Jeremiah Wonders with Jeremiah Watkins', ‘Unlicensed Therapy with Ari Mannis', ‘Dead Air with Brian Holtzman', ‘Shenk with Sara Weinshenk' & ‘The Fat Pessimist with David Lucas'.#WilliamMontgomery #KillTony #Comedy

It is Tony's birthday! Brian has a brand new spooky cryptid for us to be terrified of! We also got a batch of movies like Godzilla Minus One and Thanksgiving to review! A new creep of the week right in Scaredycast's hometown! Also, remember the Harlem Shake? Check out our YouTube where you can now WATCH episodes of Scaredycast! And follow us on social! https://linktr.ee/scaredycast Become a PATRON to support the show and get spooky exclusive content! https://www.patreon.com/scaredycast Original music by Mangy Bones https://mangybones.bandcamp.com/ Recorded at XYZ Media https://www.xyzmedia.info/ True crime, haunted happenings, UFO sightings, and cryptid creatures. All the spooky you can possibly endure inside one little horror podcast. Get the thirst of your morbid curiosity quenched when you check out Scaredycast!

When it crash-landed on the charts in 2019, Lil Nas X's “Old Town Road” felt new and old at the same time: a savvy, TikTok-fueled viral hit that summarized a century of cross-cultural collisions between R&B, rap and country. It was also unexpectedly huge—a record 19 weeks at No. 1 on the Hot 100—and controversial, as Billboard magazine pulled the song from its Hot Country Songs chart, prompting a reckoning on race and the very definition of country music.“Old Town Road” wasn't just a reckoning—it was a culmination. As a hard-to-categorize hit, it called back to cross-genre experiments by everyone from Ray Charles and the Rappin' Duke to Bubba Sparxxx and even Jason Aldean. As a viral smash, its antecedents date back to “The Twist,” right through “Crank That (Soulja Boy)” and “Harlem Shake.”In honor of his new book Old Town Road (now in bookstores!) join Chris Molanphy as he walks through the many predecessors to “Old Town Road” and explains why can't nobody tell Lil Nas X nothin'.Podcast production by Kevin Bendis. Hosted on Acast. See acast.com/privacy for more information.

When it crash-landed on the charts in 2019, Lil Nas X's “Old Town Road” felt new and old at the same time: a savvy, TikTok-fueled viral hit that summarized a century of cross-cultural collisions between R&B, rap and country. It was also unexpectedly huge—a record 19 weeks at No. 1 on the Hot 100—and controversial, as Billboard magazine pulled the song from its Hot Country Songs chart, prompting a reckoning on race and the very definition of country music. “Old Town Road” wasn't just a reckoning—it was a culmination. As a hard-to-categorize hit, it called back to cross-genre experiments by everyone from Ray Charles and the Rappin' Duke to Bubba Sparxxx and even Jason Aldean. As a viral smash, its antecedents date back to “The Twist,” right through “Crank That (Soulja Boy)” and “Harlem Shake.” In honor of his new book Old Town Road (now in bookstores!) join Chris Molanphy as he walks through the many predecessors to “Old Town Road” and explains why can't nobody tell Lil Nas X nothin'. Podcast production by Kevin Bendis. Learn more about your ad choices. Visit megaphone.fm/adchoices

When it crash-landed on the charts in 2019, Lil Nas X's “Old Town Road” felt new and old at the same time: a savvy, TikTok-fueled viral hit that summarized a century of cross-cultural collisions between R&B, rap and country. It was also unexpectedly huge—a record 19 weeks at No. 1 on the Hot 100—and controversial, as Billboard magazine pulled the song from its Hot Country Songs chart, prompting a reckoning on race and the very definition of country music.“Old Town Road” wasn't just a reckoning—it was a culmination. As a hard-to-categorize hit, it called back to cross-genre experiments by everyone from Ray Charles and the Rappin' Duke to Bubba Sparxxx and even Jason Aldean. As a viral smash, its antecedents date back to “The Twist,” right through “Crank That (Soulja Boy)” and “Harlem Shake.”In honor of his new book Old Town Road (now in bookstores!) join Chris Molanphy as he walks through the many predecessors to “Old Town Road” and explains why can't nobody tell Lil Nas X nothin'.Podcast production by Kevin Bendis. Hosted on Acast. See acast.com/privacy for more information.

When it crash-landed on the charts in 2019, Lil Nas X's “Old Town Road” felt new and old at the same time: a savvy, TikTok-fueled viral hit that summarized a century of cross-cultural collisions between R&B, rap and country. It was also unexpectedly huge—a record 19 weeks at No. 1 on the Hot 100—and controversial, as Billboard magazine pulled the song from its Hot Country Songs chart, prompting a reckoning on race and the very definition of country music. “Old Town Road” wasn't just a reckoning—it was a culmination. As a hard-to-categorize hit, it called back to cross-genre experiments by everyone from Ray Charles and the Rappin' Duke to Bubba Sparxxx and even Jason Aldean. As a viral smash, its antecedents date back to “The Twist,” right through “Crank That (Soulja Boy)” and “Harlem Shake.” In honor of his new book Old Town Road (now in bookstores!) join Chris Molanphy as he walks through the many predecessors to “Old Town Road” and explains why can't nobody tell Lil Nas X nothin'. Podcast production by Kevin Bendis. Learn more about your ad choices. Visit megaphone.fm/adchoices

When it crash-landed on the charts in 2019, Lil Nas X's “Old Town Road” felt new and old at the same time: a savvy, TikTok-fueled viral hit that summarized a century of cross-cultural collisions between R&B, rap and country. It was also unexpectedly huge—a record 19 weeks at No. 1 on the Hot 100—and controversial, as Billboard magazine pulled the song from its Hot Country Songs chart, prompting a reckoning on race and the very definition of country music.“Old Town Road” wasn't just a reckoning—it was a culmination. As a hard-to-categorize hit, it called back to cross-genre experiments by everyone from Ray Charles and the Rappin' Duke to Bubba Sparxxx and even Jason Aldean. As a viral smash, its antecedents date back to “The Twist,” right through “Crank That (Soulja Boy)” and “Harlem Shake.”In honor of his new book Old Town Road (now in bookstores!) join Chris Molanphy as he walks through the many predecessors to “Old Town Road” and explains why can't nobody tell Lil Nas X nothin'.Podcast production by Kevin Bendis. Hosted on Acast. See acast.com/privacy for more information.

When it crash-landed on the charts in 2019, Lil Nas X's “Old Town Road” felt new and old at the same time: a savvy, TikTok-fueled viral hit that summarized a century of cross-cultural collisions between R&B, rap and country. It was also unexpectedly huge—a record 19 weeks at No. 1 on the Hot 100—and controversial, as Billboard magazine pulled the song from its Hot Country Songs chart, prompting a reckoning on race and the very definition of country music. “Old Town Road” wasn't just a reckoning—it was a culmination. As a hard-to-categorize hit, it called back to cross-genre experiments by everyone from Ray Charles and the Rappin' Duke to Bubba Sparxxx and even Jason Aldean. As a viral smash, its antecedents date back to “The Twist,” right through “Crank That (Soulja Boy)” and “Harlem Shake.” In honor of his new book Old Town Road (now in bookstores!) join Chris Molanphy as he walks through the many predecessors to “Old Town Road” and explains why can't nobody tell Lil Nas X nothin'. Podcast production by Kevin Bendis. Learn more about your ad choices. Visit megaphone.fm/adchoices

When it crash-landed on the charts in 2019, Lil Nas X's “Old Town Road” felt new and old at the same time: a savvy, TikTok-fueled viral hit that summarized a century of cross-cultural collisions between R&B, rap and country. It was also unexpectedly huge—a record 19 weeks at No. 1 on the Hot 100—and controversial, as Billboard magazine pulled the song from its Hot Country Songs chart, prompting a reckoning on race and the very definition of country music.“Old Town Road” wasn't just a reckoning—it was a culmination. As a hard-to-categorize hit, it called back to cross-genre experiments by everyone from Ray Charles and the Rappin' Duke to Bubba Sparxxx and even Jason Aldean. As a viral smash, its antecedents date back to “The Twist,” right through “Crank That (Soulja Boy)” and “Harlem Shake.”In honor of his new book Old Town Road (now in bookstores!) join Chris Molanphy as he walks through the many predecessors to “Old Town Road” and explains why can't nobody tell Lil Nas X nothin'.Podcast production by Kevin Bendis. Hosted on Acast. See acast.com/privacy for more information.

When it crash-landed on the charts in 2019, Lil Nas X's “Old Town Road” felt new and old at the same time: a savvy, TikTok-fueled viral hit that summarized a century of cross-cultural collisions between R&B, rap and country. It was also unexpectedly huge—a record 19 weeks at No. 1 on the Hot 100—and controversial, as Billboard magazine pulled the song from its Hot Country Songs chart, prompting a reckoning on race and the very definition of country music. “Old Town Road” wasn't just a reckoning—it was a culmination. As a hard-to-categorize hit, it called back to cross-genre experiments by everyone from Ray Charles and the Rappin' Duke to Bubba Sparxxx and even Jason Aldean. As a viral smash, its antecedents date back to “The Twist,” right through “Crank That (Soulja Boy)” and “Harlem Shake.” In honor of his new book Old Town Road (now in bookstores!) join Chris Molanphy as he walks through the many predecessors to “Old Town Road” and explains why can't nobody tell Lil Nas X nothin'. Podcast production by Kevin Bendis. Learn more about your ad choices. Visit megaphone.fm/adchoices

When it crash-landed on the charts in 2019, Lil Nas X's “Old Town Road” felt new and old at the same time: a savvy, TikTok-fueled viral hit that summarized a century of cross-cultural collisions between R&B, rap and country. It was also unexpectedly huge—a record 19 weeks at No. 1 on the Hot 100—and controversial, as Billboard magazine pulled the song from its Hot Country Songs chart, prompting a reckoning on race and the very definition of country music.“Old Town Road” wasn't just a reckoning—it was a culmination. As a hard-to-categorize hit, it called back to cross-genre experiments by everyone from Ray Charles and the Rappin' Duke to Bubba Sparxxx and even Jason Aldean. As a viral smash, its antecedents date back to “The Twist,” right through “Crank That (Soulja Boy)” and “Harlem Shake.”In honor of his new book Old Town Road (now in bookstores!) join Chris Molanphy as he walks through the many predecessors to “Old Town Road” and explains why can't nobody tell Lil Nas X nothin'.Podcast production by Kevin Bendis. Hosted on Acast. See acast.com/privacy for more information.

When it crash-landed on the charts in 2019, Lil Nas X's “Old Town Road” felt new and old at the same time: a savvy, TikTok-fueled viral hit that summarized a century of cross-cultural collisions between R&B, rap and country. It was also unexpectedly huge—a record 19 weeks at No. 1 on the Hot 100—and controversial, as Billboard magazine pulled the song from its Hot Country Songs chart, prompting a reckoning on race and the very definition of country music. “Old Town Road” wasn't just a reckoning—it was a culmination. As a hard-to-categorize hit, it called back to cross-genre experiments by everyone from Ray Charles and the Rappin' Duke to Bubba Sparxxx and even Jason Aldean. As a viral smash, its antecedents date back to “The Twist,” right through “Crank That (Soulja Boy)” and “Harlem Shake.” In honor of his new book Old Town Road (now in bookstores!) join Chris Molanphy as he walks through the many predecessors to “Old Town Road” and explains why can't nobody tell Lil Nas X nothin'. Podcast production by Kevin Bendis. Learn more about your ad choices. Visit megaphone.fm/adchoices

When it crash-landed on the charts in 2019, Lil Nas X's “Old Town Road” felt new and old at the same time: a savvy, TikTok-fueled viral hit that summarized a century of cross-cultural collisions between R&B, rap and country. It was also unexpectedly huge—a record 19 weeks at No. 1 on the Hot 100—and controversial, as Billboard magazine pulled the song from its Hot Country Songs chart, prompting a reckoning on race and the very definition of country music.“Old Town Road” wasn't just a reckoning—it was a culmination. As a hard-to-categorize hit, it called back to cross-genre experiments by everyone from Ray Charles and the Rappin' Duke to Bubba Sparxxx and even Jason Aldean. As a viral smash, its antecedents date back to “The Twist,” right through “Crank That (Soulja Boy)” and “Harlem Shake.”In honor of his new book Old Town Road (now in bookstores!) join Chris Molanphy as he walks through the many predecessors to “Old Town Road” and explains why can't nobody tell Lil Nas X nothin'.Podcast production by Kevin Bendis. Hosted on Acast. See acast.com/privacy for more information.

When it crash-landed on the charts in 2019, Lil Nas X's “Old Town Road” felt new and old at the same time: a savvy, TikTok-fueled viral hit that summarized a century of cross-cultural collisions between R&B, rap and country. It was also unexpectedly huge—a record 19 weeks at No. 1 on the Hot 100—and controversial, as Billboard magazine pulled the song from its Hot Country Songs chart, prompting a reckoning on race and the very definition of country music. “Old Town Road” wasn't just a reckoning—it was a culmination. As a hard-to-categorize hit, it called back to cross-genre experiments by everyone from Ray Charles and the Rappin' Duke to Bubba Sparxxx and even Jason Aldean. As a viral smash, its antecedents date back to “The Twist,” right through “Crank That (Soulja Boy)” and “Harlem Shake.” In honor of his new book Old Town Road (now in bookstores!) join Chris Molanphy as he walks through the many predecessors to “Old Town Road” and explains why can't nobody tell Lil Nas X nothin'. Podcast production by Kevin Bendis. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of The Steve Dangle Podcast, Blippi's Harlem Shake (00:00), hit the links below to donate to our East Seals Pages (04:45), the Battle of LBerta (09:15), the San Joes Sharks are BAD (36:00), the Ottawa Senators may be punished for the Evgenii Dadonov trade (42:00), the Leafs drop one in overtime to the Predators (1:01:00), former NHL-er Adam Johnson passes away (1:15:00), the NBA and NHL TV rights (1:27:30), are there more doors, windows, or wheels? (1:36:00), and Flavor Flav sings the National Anthem (1:40:00). Steve's Rachel's Raiders page: https://eastersealsontario.akaraisin.com/ui/LindrosHockeyClassic2023/p/96a4194d1b5343b69afedfd1ebf95cca Jesse's Rachel's Raiders page: https://eastersealsontario.akaraisin.com/ui/LindrosHockeyClassic2023/p/653dce76124441bf99a9bc4a2f40c837 Adam Wylde's Rachel's Raiders page: https://eastersealsontario.akaraisin.com/ui/LindrosHockeyClassic2023/p/8bcc151fe6184ff28a16d18d7e2f9b27 Visit this episode's sponsors: Use code SDP for $20 off your first SeatGeek order: https://seatgeek.onelink.me/RrnK/SDP If a comprehensive solution is what you need from your supplement routine, then try AG1 and get a FREE1-year supply of Vitamin D AND 5 free AG1 Travel Packs with your first purchase. Go to https://drinkag1.com/sdp. Follow us on Twitter:@Steve_Dangle, @AdamWylde, & @JesseBlake Follow us on Instagram:@SteveDangle, @AdamWylde, & @Jesse.Blake For general inquiries email: info@sdpn.ca Reach out to https://www.sdpn.ca/sales to connect with our sales team and discuss the opportunity to integrate your brand within our content!

Let's revisit Harlem Shake…'lives rent free' is a great phrase…DJ is going to be very uncomfortable in India and that's ok…autumn in Miami is cause for open windows…NY Ish is New Yorkino…just because we don't mention it, doesn't mean we aren't thinking about it…oh you're gonna take Ish's gift card…how to introduce the concept of customer service to Cuba…DJ's orders are never on the menu…maybe Jada Pinkett Smith knows us too…don't shade Justin for Brit's abortion, do it for Janet's boob…let yourself out of your comfort zone on occasion…Last Cawy Lemon-Lime: Kindness of Strangers & Suzanne Somers Theme Song: Pero Let Me Freestyle, composed by Michael Angelo Lomlplex - the Official Gay Guy Pero…Let Me Tell You shop: https://www.teepublic.com/stores/pero-let-me-tell-you-podcast?ref_id=26603

Peabody and Emmy award-winning journalist Soledad O'Brien joins the show. Over burgers and shakes, we discuss her impressive reporting career, earning accolades for her coverage of Hurricane Katrina in 2005 and the 2010 earthquake in Haiti. Plus, we get her take on why cases of Black missing men and women don't get enough attention in the U.S., objectivity in journalism, and the state of the Republican party. This episode of Dinner's On Me was recorded at Harlem Shake in Harlem, NYC. Want next week's episode now? Subscribe to Dinner's on Me PLUS. As a subscriber, not only do you get access to new episodes one week early, but you'll also be able to listen completely ad-free! Just click “Try Free” at the top of the Dinner's on Me show page on Apple Podcasts to start your free trial today. A Sony Music Entertainment & A Kid Named Beckett production. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, we're whipping out our time-turner because we are celebrating our tenth birthday! Join us as we dive into the pop culture time capsule of 2013, the year The Popcast came to be. From the top movies at the box office to the TV shows that had us hooked and questionable fashion choices, we're rewinding the clock to that iconic year. Plus Jamie blesses us with Rapid Redlights. MENTIONSCTA: Share the show! Do what feels right: share us in Instagram or TikTok or Twitter. Text a friend. Shout out the car window. Put a sign in your yard. Just tell everyone how much you love is. Listen: Start now playlist2013 Books: Wimpy Kid | Inferno movie vs. book | The Circle movie vs. book | Divergent vs. Divergent movie | The Fault in Our Stars vs. The Fault in Our Stars movie | Jesus Calling | Lean In | Fifty Shades of Gray | The Coco's Calling | Crazy Rich Asians | Life and Life | The Goldfinch2013 TV: Duck Dynasty | Far From Finished (

What's the role of a music video today? In the 1980s, music videos flipped the industry thanks to MTV. Videos helped artists like Michael Jackson and Madonna become cultural icons. Record labels spent millions on music videos to promote their CD sales. Everyone was winning.Music videos don't hold the same power today in the streaming era. The budgets are smaller, but they still get made. To break it all down, I was joined by MIDiA Research analyst Tati Cirisano. Here's what we covered:0:52 What is the role of a music video today?2:15 MTV's role in music videos7:46 Comparisons to TikTok11:27 Music video budgets peaked in mid-90s14:30 Napster changed everything17:27 Music videos as career launchpads18:50 YouTube revitalizes music videos25:44 Range of video budgets 31:04 Big dollars going to documentaries and short films32:53 Rise of lyric videos41:42Does YouTube have a music video formula?44:09Measuring ROI of music videos in 2023Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuests: Tati Cirisano, @tatianacirisanoThis episode is sponsored by DICE. Learn more about why artists, venues, and promoters love to partner with DICE for their ticketing needs. Visit dice.fmEnjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapitalTrapital is home for the business of music, media and culture. Learn more by reading Trapital's free memo.TRANSCRIPT[00:00:00] Tati Cirisano: There's an argument to be made that MTV like almost invented the music video or almost like made music videos a thing because having that audience there and having that like cultural impact is what led to bigger budgets for music videos so I almost feel like MTV gets credit for like kind of inventing the music video. [00:00:19] Dan Runcie Intro: Hey, welcome to the Trapital Podcast. I'm your host and the founder of Trapital, Dan Runcie. This podcast is your place to gain insights from executives in music, media, entertainment, and more who are taking hip hop culture to the next level.[00:00:47] Dan Runcie Guest Intro: This episode is all about music videos and what their value prop is in the industry today. Back in the MTV era, the role of a music video was clear. This was your four minute opportunity to sell the hell out of your artist and for your label to promote its artist. Yet fans bought into the lifestyle, the identity, the persona of this person, and get them to go to Sam Goody, go to Tower Records and buy the albums.It was a marketing channel and it was a marketing channel that the record labels were continuing to put money into, and as the effectiveness continued to grow, they put more and more. Into that and that budget exploded. By the time we got to the mid to late 90s, we saw music video budgets hitting millions of dollars, and artists were doing out of this world things in these videos.But we slowly started to see those budgets slash. Went at the introduction of Napster and the CD era started to decline and the money was no longer flowing the way that it once was. But we started to see music videos take a new turn in the YouTube era. And now in the TikTok era, what is the ROI of a music video?What role do they serve in today's industry? And to break it down, we're enjoying by Tati Cirisano, an analyst at MIDia Research. He's been on the podcast a bunch of times, and this topic was right up her alley. So we talked a bit about that and more. Hope you enjoy this episode. Here's our breakdown on the role of music videos in today's industry.[00:02:16] Dan Runcie: All right. Today we are going to take a trip down memory lane to the wonderful World of Music videos, how this art form has evolved over the years. And I'm joined by Tati Cirisano from MIDiA Research, Tati welcome. [00:02:28] Tati Cirisano: Thank you. Good to beback once again. [00:02:31] Dan Runcie: Yeah, definitely. Can I start with a story? You mind if I start with a story with this one?  So, a couple weeks ago I was catching up with, CEO from one of the major record labels. This is someone that if you're probably listening to this household, if you're probably listening to this podcast, you probably know, and they run a label that is also a household name, and they were telling me about a conversation they had with an artist who is also a household name and how this artist wanted to have a million dollar plus seven plus figure, multi-million dollar music video budget because they wanted to make this big splash with what they were doing. And the CEO was like, no, I'm not giving you that. Like, what do you think this is? And for context, this is a artist who hasn't had a big hit since George Bush's first term. Let me say that roughly, just to give some context here. So,So it's been some time, but I also was a bit surprised because this is someone who seemed like they were up with the times in tech, and I remember asking the label exec, I was like, what's the deal? I thought this artist was with this. You see the movies they're making here, there, and this, that, and the third.And he was like, Hey. You would be surprised sometimes the egos get the best of these people and this is what they want. And that was a big inspiration for this conversation because I know you and I have talked about things like Spotify versus YouTube. YouTube, of course, having such a big focus in music videos and it's role.But that's what made me think it would be a great time to take a trip down memory lane and just revisit music videos themselves and. Going back to 1981, I feel like we could start music videos well before that. That obviously was there, but I think that was the origin place for a lot of what became known as the Modern Music Video and MTV itself.What's your take on how impactful MTV was? Because there was definitely a big shift of any music videos we saw before and any music videos we saw after.[00:04:36] Tati Cirisano: Yeah, I mean, you're right that like we could start this even further. Back in history, there were artists like the Beatles were making music films in like the 60s. David Bowie did the same but there wasn't really a place to showcase them the way that MTV, like, the one that MTV created. So I feel like it's not just that really iconic, amazing music videos, like those of, like Michael Jackson and, others made MTV a thing.I feel like there's an argument to be made that MTV like almost invented the music video or almost like made music videos a thing because having that audience there and having that like cultural impact is what led to bigger budgets for music videos and labels kind of focusing on this as an art form and a promotional piece.And that also led to more interesting creative videos. So I almost feel like MTV gets credit for like kind of inventing the video, the music video. [00:05:30] Dan Runcie: And inventing the video as a distinct art form that can live on its own in distinction from the music itself, because you mentioned The Beatles, you mentioned some of those other artists from that time. Music videos almost felt more like a utility. They were a commodity. Let's put the camera up while you're recording the tune, and maybe we'll add in some things.Maybe they'll add in some B-roll. And that's what it very much existed as for years. But then MTV takes it and makes it this unique thing. And we saw from the early days, whether it was Duran Duran, David Bowie, Michael Jackson, Madonna, they were some of the early people that really made it their own thing.And you saw more of those movies and that's where MTV being able to capture the eyeballs there, the growth of cable as well, and them becoming one of the more popular channels there. You see this platform having this type of impact, you invest more dollars into it, and this becomes a much stronger marketing channel, which then commanded and justified them putting more and more money over time into these videos.[00:06:35] Tati Cirisano: Yeah, and speaking of Madonna, I think it also made music a lot more visual where music videos kind of opened this pathway for artists to become not just music icons, but kind of like style and fashion and cultural icons. there's so many videos that. Are just kind of like etched into everyone's brains and so many iconic outfits like people still dress up as, Britney Spears and the Baby One More Time Video and like all these other iconic ones. I think it, started making music more of a visual thing. And in turn, that also helped drive fandom around artists. Cuz if there's one thing I've learned in all the studying of, fandom that I've done and how it develops, it's pretty much always about context.It's always maybe listening to a song makes you a fan or doesn't make you a fan. It makes you a listener of the artist. But it's only once you know more about, who they are and like what their style is and what their aesthetic is and all these other things that you become a true fan. I think a lot of fandom was formed by sitting around the TV with friends and like watching a video for the first time on MTV.It was just a more captivating way to get to know an artist and have that context around them. [00:07:47] Dan Runcie: It's a big point, and that's something I definitely related with too. Growing up in that era, you were able to see and interact with those artists. If I had just heard these artists on the radio, it would've been a very different relationship. But I know that for a lot of people, that's how they gravitated to music.That's how they captured this, and that wasn't the way that it, I grew up for me, whether it was watching them on MTV, watching them on BET, That was the experience, and especially as things started to take off in the CD era, we saw more artists having success with it. We also started to see more pushback as well.I think it was around the early 90s, even the late eighties, this was around the time MTV was really kicking into gear. And the sales and numbers, everything was just up and to the right from a growth perspective. But we started to hear more critiques, some of the more traditionalists in the music industry started to say things like, these music videos are turning artists into one trick ponies.It's no longer about the music anymore. It's about making, Music video. And that's clearly resonating with some of the critiques. We now hear about TikTok as well. But it makes me think about the patterns that music often follows and when there is a new art form that does allow some type of growth, there's critiques, but those critiques also do stem from bit of this.If you can't beat 'em, join 'em. And we've seen this time and time again where a lot of those artists that had. Had critiques about MTV, whether it was Mariah Carey in the very early days, or even groups like REM, they would go on to make some of the most iconic music videos from the 90s as well.And I think we've seen the same with whether it's streaming or TikTok music videos was one of the things that I remember as having a bit of that cyclical pattern.[00:09:32] Tati Cirisano: Yeah, and there's so many trends in music videos that I feel like now we're play, we're seeing play out on TikTok or have already seen like there was sort of the dance, video craze of like, single ladies and crank that and PSY with Gangnam style.There were all these music videos that were about getting everyone to do a dance. And that was the way, that was like the promotional thing of if you got people to do that, then they would do it at the club when the song came on, they would do it in public. It would sort of become this bigger moment. And then that was kind of the first phase of TikTok when it started to rise in the 2020 when in early 2020 was like all dance videos.and even. I remember there were some videos that people, I know we haven't gotten to YouTube yet, but when YouTube came into the equation, people were uploading their own versions of videos and now that's like a pretty common thing. But yeah, it's interesting how all this stuff is cyclical and I think like video to the stuff about, the criticisms and like being one trick ponies and that kind of thing.I think that video has kind of, with music, always been about creating a cultural moment, aside from it just being another art form that I think artists delight in taking part in. Cause it's just another way to be creative. But I think it's, it's, about creating a cultural moment and creating a cultural moment in this day and age has morphed into this concept of virality, but it's always been about the same thing.Like viral in the 90s was, people wanting to be Britney Spears in that music video I was just talking about, and it kind of like being, this thing everyone was talking about for months. The same thing is happening now on TikTok. It's just happening faster. so yeah, I think that a lot of this stuff is cyclical and those criticisms, the point is that it's a promotional tool, so of course it's gonna lead to kind of like flash in the pan moments.So, Yeah, I have complicated feelings about those criticisms, I guess.[00:11:28] Dan Runcie: Yeah, I do too. I understand and I think that what we saw in the next decade, especially with some of those artists that came around and ended up leaning in, said a lot about where it is. And not every artist needed to do the MTV thing. Not every artist needed to lean into it all the way. Granted, I do think that most artists had music videos to an extent, but there was clearly a wave of where things were going.And right around the mid to late 90s, We saw the peak, at least from a budget perspective, of how much money was being put into music videos. And when you're talking about creating moments and in the pre-internet era, there wasn't necessarily as much virality, but the thing that got people locked in was how visually stunning or something that you've seen that's never been seen before.It's almost this bigger was better era. And then we get to points where in the mid 90s, Both Madonna and Michael and Janet Jackson are having music videos that aren't just one or 2 million. That screen music video was rumored to be around five to 7 million depending on the source you look at, in 1995 dollars, and that's that black and white video.They're shape shifting and all this stuff. And we continued to see this over the next couple of years. Of course, hype Williams and everything that he did from music videos was always unique, is always futuristic and with all of the elements that he had there. But it took a lot of money to make those music videos the same way with NSYNC and all those no strings attached music videos.Those were multimillion dollar music videos too. And it brings me back to even the things that they would spend money on. I'm thinking about, Busta Rhymes and Janet Jackson, they had that once. It's gonna be a music video where you have the silver liquid that's like coming over. Both of them and Busta Rhymes took guitar lessons.Apparently that's what MTV's making the video thing had said in its, little popup that comes to the music video. But all of those things [00:13:24] Tati Cirisano: I missed those popups. [00:13:26] Dan Runcie: I know it was such a fun era, right? It was. It was such a, I guess a lot of that's been now disrupted by what we see on YouTube, which I know we'll get into in a minute, but that was such a moment.I think it spoke to, why people were willing to put in money at the time with just where things were with the era that was the marketing channel. Music videos were seen purely as an expense to be able to sell more CDs the same way that touring at the time was seen as an opportunity to try and sell more CDs.And the artists that sold the most often got the biggest budgets. And at the time, bigger was all often seen as better, especially when it came to the contemporary Pop X and that whole ecosystem of music, video culture, and everything around it made that take off the way it did.[00:14:13] Tati Cirisano: no, absolutely. I think the promotional power was worth it at the time. and like you said, you could justify spending that much on a music video if you were gonna make it back in CD sales if you were one of these superstars. So it made a lot of sense at the time. And then came master.[00:14:31] Dan Runcie: Yeah, that changed everything because and there was a fair amount of overlap there just with the way things were because so much of the industry was still focused where it was, I look at even the music video economy where there was a cyclical nature where because of the demand, The programs themselves or the channels themselves started launching programs dedicated to showcasing music videos, whether it was 106 and Park or TRL.They had different shows throughout the day, but all of them were some unique flavor of just trying to show you more music videos. And that's what was cool about it. You were able to have this whole ecosystem there, but then as you mentioned, Napster comes in, changes everything. The dollars are no longer flowing, and it.Is harder to justify spending millions of dollars on a music video if you can't confirm that that artist is gonna be able to do that. I think in a lot of ways, the peak was, we talked about them before in sync, Britney Spears, Nsync being able to sell, I think it was nearly 3 million units of an album the first week that it comes out.Like people skipping school in order to go buy, no strings attached. That just didn't happen any more to that level. I mean, we eventually saw examples like Adele and even this Taylor Swift album, but it wasn't the same way that it was then, and it shifted everything and I think it eventually Led to lower budgets.We still saw a lot of creativity. I still remember watching tons of music videos, especially in the mid to, especially in the mid two thousands. But it was definitely a different vibe cuz it was this pre and post Napster, but pre YouTube era where the budgets were still somewhat strong, but it wasn't quite what it was before.[00:16:13] Tati Cirisano: and there was this whole ecosystem before that, like, it's, kind of stunning me to remember how many different roles there were. Like music directors I feel like got a lot more shine because there were the VMAs and all these kind of things dedicated to them. But then there were the VJs of the time.and there were kind of like the. dancers and the other like characters in these videos, which kickstarted a lot of actors and actresses careers. Just being in these music videos, there was this idea of like the video vixen, which is a term I absolutely cringe to the n degree at, but like that was a role, like there was such an ecosystem around it. You're totally right and then it really so much since then. [00:16:54] Dan Runcie: When you think of the term video vixen, who's the first person that comes to mind?[00:16:58] Tati Cirisano: I think of people like Eva Mendez in the Miami video with Will Smith, I think of Scarlet Johansen. which one was she in? It was like some, [00:17:09] Dan Runcie: Justin Timberlake, what goes around comes around.[00:17:11] Tati Cirisano: Yeah, there were so many, I don't know. Alicia Silverstone I know was in a couple of music videos. Kim Kardashian was in Fallout boy, thanks for the Memories, which was a bit later and like she was already famous. But like that remembering that blows my mind. Like there were just so many of these examples. I don't know. [00:17:27] Dan Runcie: Yeah, there's a few that comes to mind. I think about someone like Vida Guerrera, like she was always in a bunch of them. Even male video vixen's too. I'm thinking [00:17:37] Tati Cirisano: Yeah. [00:17:38] Dan Runcie: Beckford and, Toni Braxton's Unbreak my heart, in that one. And then Tyrese and, what music video is that was that angel of mine with Monica.So you definitely had 'em back and forth. Even the artists themselves sometimes ended up being vixens and other ones. Terrence Howard was in a bunch of 'em. But I think that this too, it talks about just how music was a launchpad, right? You mentioned the VJs earlier. So many of these VJs started as those types of personalities, but then they went on to go do other things.I mean, Carson Daley is a media personality now doing his own thing. He got his roots in TRL. I feel like, aJ from 106 and Park still does media things suspense. Terrence Jay definitely does as well. So you see those, but you also saw it on the music video side too, where directors like Spike Jones is now doing, you know, Hollywood movies. Look at the Daniels, they directed turn down for what? the little John's music video, and then they just directed and won an Oscar for Best Picture and best Director with everything everywhere, all at once. So music continues to be a launchpad in [00:18:45] Tati Cirisano: What a pivot. Turn Down for What to Everything Everywhere All At Once.[00:18:50] Dan Runcie: Yeah, never would've guessed that one, never would've guessed that one. And I think with that, we should probably start now talking about the YouTube era because things took another turn here. You mentioned a little bit of this earlier where user-generated videos started to take off, but I think the success of YouTube started to tell people that, Hey, The things that are going viral and getting attention.It isn't just using the most amount of money possible to see outta this world stuff. As cool as it was to see Hype Williams creating action figures of Missy Elliot running around in space, we don't necessarily need to see that much out of this world to do it. It can be Soulja boy doing his type of dance and then having all this other user generated content on Crank that Batman, crank, that Spider-Man, crank that whoever, and we saw that time and time again.So I think YouTube, and this was before any of the licensing deals came. The fact that crank that blew up became the number one single in the country stuck out in a way. And I think that led to another evolution of what people were willing to spend money on and how they thought about the promotion of music videos as well.[00:19:59] Tati Cirisano: Totally like remember the okay go music video with the treadmills. Like remember how cool we all thought that was? I mean, I'll speak for myself, but like it's like funny to think about now. That was such a big deal. That they made this like really low budget video, just kind of like running around on treadmills.And I think that's the other thing that's interesting about YouTube is, so pre MTV, there was like not really any place to showcase music videos. Then there was this channel for it, but it was really limited to the major label signed artists. And then you got to YouTube where there wasn't any gatekeeping around music videos anymore.Anything could be uploaded and anything could be played. And there was just less of that gatekeeping. But then the flip side of that is it also means that it's a lot harder to stand out. And so YouTube has, kind of made any one of those videos a bit less impactful for that reason. Over time, I think, and that gets back to like the fragmentation that, you know, I love to talk about.[00:20:57] Dan Runcie: It's fascinating because I think that each time something goes viral or each time something breaks out on YouTube, You do get a lot of copycat behavior. You see a moment where things are happening. It isn't always rational, but that's kind of the beauty of it. And then you go on to something else. I was looking at things talking about the 10 year anniversary of Harlem Shake, of that whole video wave where people were doing all those crazy dances.The music then stops, and then a couple years later we saw Black Beatles and that saw reach a whole nother level because of the freeze challenge thing that people were doing. And that was a whole nother culture with it because again, we started to see less flashiness of them trying to do particular things.But once the licensing came, music videos then became revenue generating tools. On their own and it was no longer necessarily just about trying to have a song get retired on the charts, whether it was on a 106 and Park and TRL there became the subculture of how can we get this music video to hit this?Number of streams or this hit this number of views. And I know we start to see this now more where most of the services are publicly sharing how many streams and views their songs and music videos have. But I feel like we started to see this on YouTube first, and a lot of the chatter that you would once see started to live in the comments section.And you started to see these subcultures of fans that would gravitate and connect to songs in that way. And I felt like that was something that was unique.[00:22:29] Tati Cirisano: Yeah, and there were a lot music videos, over the past, like five years, over the past 10 years, like the single ladies video and like Childish Gambino with this is America. And even like more recently, like the Kendrick Lamar video with like the AI generated faces, I forget which song that [00:22:46] Dan Runcie: Oh yeah, the hard part five.[00:22:47] Tati Cirisano: Yes. But you're totally right that rather than the go, the virality of a music video. Just being about driving streams. they also, those videos also became revenue generated themselves. So going viral on YouTube, having a video that everybody was gonna be anxious to watch, was a big deal for that.And there, I feel like there were kind of less so today, but like pre TikTok in like 2016 to like 2020. It kind of feels like there was a bit of a mini revival of like, Music videos being this bigger promotional tool, like, do you remember all the promotion around the Thank you Next video for Ariana Grande?That was nuts, like, we were all waiting weeks for that video to come out and there was so much, conversation about it and so many clips and so many interviews in the press and I feel like there was kind of a moment before TikTok came around when music videos were once again, kind of this really big promotional tool and way to kind of break through the noise and generate revenue.[00:23:47] Dan Runcie: With Thank you, next. That was the one where they spoofed mean girls, right?[00:23:51] Tati Cirisano: Yeah, and like a bunch of other of those types of movies, like there was like a clueless scene in it. I feel like there [00:23:57] Dan Runcie: Oh yeah, yeah. [00:23:57] Tati Cirisano: I feel like there were a bunch, maybe I'm remembering it wrong, but I think they, they did that with like a bunch of different, like 90s and two thousands movies. And there were so many cameos. There were so many cameos. [00:24:08] Dan Runcie: Oh yeah, that's right. It did. It did. And I think a few of those music videos, you mentioned Salish Gambino as well. He's clearly someone that I think is calculated and knows what he's doing from a communication perspective, but with that video, it wasn't even necessarily about how much money was spent on this or something. It was more so here's this timely thing and there was a shock value that was linked to it, and I know that music videos have always had a bit of, have always had shock value, especially since the MTV area era think specifically about an artist like Madonna and then even Britney later on that leaned into this.But we started to see artists lean, lean into it even more from a. political standpoint, making statements and trying to say things that they wouldn't otherwise have said. And even thinking about artists like Joyner Lucas who had someone that was wearing a Make America Great again hat in their music video to then show that as some type of hypothetical conversation of what it could be like to talk to people that may think differently.I may be misremembering parts of the music video, but we started to see more of that integrate where. That then stems from how flexible this art form can be. You can have a music video like wp, which I do think was one of the more recent, you know, TikTok era music videos that created a moment. You could have them have these standalone things as well. [00:25:29] Tati Cirisano: Mm-hmm. That's exactly what I mean with how music videos give you so much more context like it's just another way for the artist to tell their story and express themselves. It's just another avenue for that, and there's so many different ways to do that. It is such a flexible art form. [00:25:44] Dan Runcie: Yeah, definitely. I have a few stats here that I think would be helpful just for some context setting. As we mentioned earlier, we talked about music video budgets in the late 90s and even the early two thousands where, top artists getting million dollars plus for their music video wasn't uncommon.But here, let me share some numbers. Cardi B had shared some self-reported public numbers of things she spent on music videos just over the years. This was from two years ago, so I'm sure she's done stuff then. But Bodak Yellow, that was the music videos that they had done. That one in Dubai, that was $15,000.Granted, she was much smaller at the time. People likely weren't charging her as much, but she did that for just $15,000 and then, Bar Cardi, that was $150,000. The money music video, which did look like a pretty elaborate and not cheap music video. That was 400,000, please Me. The one that she did with Bruno Mars, that was 900,000 and then WAP was a million dollars.But those are two artists coming together, and that was also another expensive looking music video with a bunch of cameos as well. So even WAP, something that I would consider on the highest degree. Of what, major record label might be willing to spend. Even that was just a million dollars or compared to how much more they were willing to spend a couple decades before.[00:27:02] Tati Cirisano: Yeah, yeah, I mean that, that kind of doesn't surprise me. Like I feel like the ROI for music videos has just gone down a lot and it just doesn't make sense to spend much more than that on a music video. Like you can still make a splash, it can still be, a good promotional tool. And a way to, generate more revenue, but they don't tend to last as long as they used to, and it's just really hard to get people's attention on one thing these days.I think short form is also being prioritized or that's kind of the sense that I'm getting and yeah, it doesn't totally surprise me, does it? What do you think about those numbers? [00:27:44] Dan Runcie: It doesn't surprise me either because of where so much music is consumed and how things go viral. But it is a bit interesting when I think about music videos as a visual art form and what tracks and what resonates compared to other forms of entertainment where I do feel like we've continued to see bigger and bigger com, bigger and better, at least from the money that's put into these productions for major film studios, for instance, what they're putting into superhero films, what they put into Fast and Furious films, or even what James Cameron had put into Avatar. Spending 300 million, not even on the marketing, just on the budget for these movies isn't even unheard of now. So there's clearly an attraction of doing that, even if it is one of these tent pole franchise movies, even for some of the things that have gone straight to video.But that didn't necessarily happen in the same way in music videos. It started to pull. We obviously know that the industry was hit harder than others, so it pulled back. But even as the industry continued to grow, and I think, I mean, I know now the numbers unadjusted for inflation have the highest, at least revenue on the recorded side.Bigger hasn't necessarily translated to better in that perspective. Even if you look at video games, the graphics, all the things that are stunning are the things that we continue to see. And granted in, video games, we've seen a few outliers, like when Nintendo, we blew up. Clearly that wasn't a graphics thing, but they were tapping into something that Xbox and PlayStation weren't at the time.But in music videos, the bigger, better graphics of artists doing crazy things just didn't resonate in the same way, the only music video I can think of is, Ed Sheeran, what's that music video he did? I think he's kind of floating around and stuff and moving. I think it's bad habits. But one of those, I think that's probably the most recent one, but even that one I don't think is like that expensive of a music video, but we just haven't seen better.I'm thinking back to in the 90s. Yeah, I mentioned the Hype Williams music videos or even, you know, Backstreet Boys like moving around in space and larger than life. We just haven't seen that translate in that same way in music videos. [00:29:51] Tati Cirisano: Yeah. Well the other thing that you just that just made me think of when you mentioned film is how do I put this? Like album promo cycles these days are so much less premeditated, right? It's more about putting songs out and seeing how people react, and then deciding which ones to push forward as a single, then deciding what to put music, video resources behind.So I think that the other difference with music versus something like film and TV is things are just getting decided on the fly. Like a song goes viral and then you're like, okay, now we're gonna make a video for this song, but you wouldn't decide that until you saw how the songs were performing. So I think that that's a big, big factor in it as well. But we've also seen some good, like low but lower budget music videos. Like I loved the Ice Spice Pink Panther for boys a Liar. And it was literally just them like hanging out on a fire escape. And I was like, this is perfect. So I think we've also seen like some good lower budget ones come out of this as well.But yeah, definitely doesn't feel like the same, you know, spending all this money on like these crazy graphics and like whatever it is, has as much of an impact or is, as worth it as it might be in film. [00:31:04] Dan Runcie: I feel like we've seen a few outliers here or there in music. Kanye West's music videos, especially in that, let's say 2007 to 2015, 16 range, it seemed like there was still a good amount of money that was being put into those. And even some of the extended ones that, that short form video, the short form film version of Runaway, still felt like a pretty expensive music video.And I'm pretty sure Hype Williams directed that. But I also wonder is. Is the definition of what we consider music video, and the expansion of that. Also shifting what people are putting money into and how it's categorized. And by that I'm talking about some of these documentaries that have come out and what bucket we put those in.I look at something like when Taylor Swift had recorded those pond sessions after the folklore evermore albums had come out. She essentially did an entire visual album of her at this pond or wherever. She wasn't that like Cottage and Sells and sold that to Disney, and then Disney then streams and puts that out and it's an hour or two hours or however long it is.Beyonce is recording her Coachella performance and then sells that to Netflix, and then Netflix puts that out. And you're essentially watching an alternate version of a Beyonce music video that is just over this two hour or two hour 15 minutes, however long it is. But when I think about that, I think about these visual albums and just how so many of them have spanned in, had different forms and ways they've gone about it. Is that where some of these more expensive projects are going? Is that where some of the more expensive dollars are going when looking at video as it relates to music, as opposed to just this music video bucket that we may have put it in?[00:32:53] Tati Cirisano: I think so, and I think I would also put in that category like the more. Like the short films that our music videos. And that's something that artists have been doing forever. But I mean, like, I don't know, like the Taylor Swift All Too Well video and even like, I feel like the SZA Kill Bill video was like longer than the song and like had, a lot of artists are starting to add more of a story and create more of like a short film. And I think part of that is a way to like just stand out from all the other music videos and actually grab people's attention because you are really telling a story, you're taking it to the next level. And even having parts where like the song isn't even playing, and I think you're probably right, that more of the budget that used to go to music videos, Is now going more sparingly to a few of those types of projects for the bigger artists. Whereas, l ike for what was traditionally a music video is now becoming lyric videos or sort of like these animated videos that I've seen come up that are so much cheaper to produce and often also involve AI generation, which is, an area that I feel like we haven't really touched on in all of the discourse about AI and music is like AI for music videos.And maybe that will end up lowering the cost to making these really fantastic crazy concepts that we used to see that used to cost 7 million. And now, well you can click a button. So I don't know, maybe we'll see like a reversal of what, of everything we're talking about, of like music videos kind of shrinking and instead becoming bigger. But yeah, I think you're right.[00:34:28] Dan Runcie: The point that you mentioned about music videos and just the storytelling, adding in the short film piece of it. I don't know if he was the first, but Michael Jackson Thriller is the one that comes to mind there, just with how that became this extended film. But again, not everyone was getting that much budgeter opportunity to do that in that way.Michael Jackson had built up the track record in order to make that happen, and then as you see, we continue to see that now with Taylor and others. I'm glad you mentioned the piece around lyric videos and AI, because lyric videos have long been the low-hanging fruit. Of YouTube, especially for artists.Yes, it's great to have your own music video, but sometimes people don't want that. They just wanna be able to have it there playing and Sure from a purely practical perspective, you could tell yourself. They can go listen to that and Spotify or they can just go listen to the audio version. That's what they want, but not necessarily.There are creative and unique things that you can do with music videos. It doesn't always have to be the text scrolling across the same way it would on a karaoke screen or something like that. Artists have had unique ways to go about it, and AI music videos isn't even necessarily something I necessarily thought of, but what's holding it back? You look at the same way that the images went viral of the Pope in, you know, wearing the bomber jacket or whatever it was. The same thing can happen with the music video. And when I'm thinking about this, I'm thinking again about like how we started this conversation around where some of the critiques are that people have had with music videos when they first came out. Some of the critiques, we hear now about this more user generated era of music, videos and content as well. The path and the journey. It seems that once music gets too derivative in some ways, two things happen. One, it expands and grows the pie for the overall industry, which is good because we wanna be able to see the impact in music.We wanna be able to see it grow. That's always gonna naturally attract detractors that wanna see the thing in the pure form, but nothing stopping them from seeing the thing in the pure form. But we do wanna be able to see the growth in evolution there. And AI is the next version of this where, what is the core piece that you have, whether it's the artist and the music that the rights holders have the control and ownership of, but whether it's music, video, or just other ways to do it, what are the ways that that can be unlocked? And if that can be done in a great way, that's where the potential comes.That's where you unlock all of the opportunity in the industry. And who knows, like you said, it doesn't even need to be as expensive as it was, but you're giving people the opportunity to do something unique. [00:37:06] Tati Cirisano: Yeah, and speaking of the SZA one, I don't know if this is something that she planned or if it's just something she's encouraged, but there's a whole culture on TikTok of fans making their own SZA music videos. Not copying the ones that have already been created, but making their own. And she'll repost them and comments on them and like talk about the ones that are her favorites. And that whole thing is really fascinating to me. And it even like brings me back to the lyric videos because the whole reason that the music industry started to realize, oh, we should release these music videos, was because fans were already making them and it was just revenue that the industry wasn't, and eyeballs that the industry wasn't capturing.So lyric videos were just a way to kind of formalize that, and I think we're seeing that in so many ways on TikTok with sped up songs that fans uploaded and then record labels formalized. So I don't really know where I'm going with this with music videos, but I feel like there's a connection there of like, How, video could potentially enter more of that. I mean, music videos could potentially enter more of that, UGC space. But the other thing I wanted to bring up before I forget, is that I did grab some stats from our research at MIDia about, both of those things. So just for context here. 59% of global consumers use YouTube to watch music videos weekly. And then we had another question where we asked how do you engage with music artists beyond listening to their music? And 35% of consumers said they watch lyric videos. and that's from our Q4 22 consumer survey and our Q1 23 respectively. So, both arepretty high. [00:38:41] Dan Runcie: Yeah, I would say so. I wonder for some artists, the numbers that they've had for the music videos and lyric videos are probably closer than they think, right? And sometimes a lot of it just depends on what you're in the mood for. Sometimes, there's just so many more opportunities to have a passive thing in the background, and sometimes I've done it myself without even thinking, I think what is the user experience that then causes me to go to a lyric video, even when I know the music video is there. And most of the time it's when I wanna have the thing in the background. Maybe I'll go to it, but I don't necessarily wanna stare at the screen for the next few minutes and it makes perfect sense and there's so many more use cases for that.So I wouldn't be surprised if for certain artists, they both serve a purpose, but they might actually be making more from the respective lyric song. And I think when you just think about it overall, the Lyric song does enable you to have your entire album up on the streaming services guy, I guess you could technically have a few versions where I've seen some artists have the music video, they have the lyric video, and then they just have the still with the cover art of the album there.So you have three different options and that could all be, revenue that goes back to the artist and the rights solar.[00:39:53] Tati Cirisano: Mm-hmm. There's also this interesting idea of like how all these things kind of play together. Like going back to the episode that we did on, that was about YouTube and, kind of contrasting these short form video platforms and how YouTube's whole pitch is that they're able to unite long form and short form so that, you know, there isn't that gap where people watch a TikTok video about, and then they don't actually go in and learn more about the artists. So, I don't know. I think there's something interesting there with YouTube being the main place where people watch music videos. The only, like the main place, I won't say the only. And also having the short form video platform. So I think that is a really strong proposition to be able to kind of marry the two. [00:40:35] Dan Runcie: Here's a question for you similar to that I actually don't know the answer to this myself, but thinking about how like audio and music itself, we see how music has adapted over time based on the mode and the medium that it is, whether it's CDs and streaming. And then we see the impact of TikTok and everything else.And music videos we've seen similar where we knew what a an MTV era music video looked like, especially if it was a music video that's trying to be on TRL. There's almost a certain formula that you saw to it. And we also see now what a TikTok video can look like where you see the types of dances and you see the way that the music video is made almost in a way to make it easily be replicated, whether it's a Drake, Lizzo, Doja Cat, Cardi B, plenty people have done this.Do you think this exists as well with YouTube? Was there a certain type of music video that stands out to you, is Yes. This is a YouTube music video. This is a music video that personifies the YouTube era of music videos.[00:41:38] Tati Cirisano: I love that question. that's a really good question.[00:41:42] Dan Runcie: As I'm thinking about it, there's one person that did come to mind. NBA Young Boy is a person that I do think speaks to the YouTube era of music videos because he approaches this the same way that. Someone like Mr. Beast approaches videos. There is a formula there, he has his hook, he has the things.There is a bit of the storytelling dynamic of what he is trying to do, or the challenge that they're trying to overcome, and then they do the thing. But it's definitely told in this way that has the hook and the elements that you naturally see. In YouTube and the way that the font for the name of the music video scrolls up, that is very much the formula.How quick it is for the beat to start. All those types of things, I think speak a lot to the YouTube era.[00:42:27] Tati Cirisano: Yeah, I also think, I'm thinking of artists who have sort of played into meme culture with their videos, like Drake has kind of done that. Remember how meme'd the Hotline Bling video was like. Even like the video for, what's that song you have with Justin Bieber? Pop Star was like, kind of playing into like the stereotypes about them in a way.Like I think artists like them who have sort of played into internet culture in their videos are maybe part of that YouTube era. Charli XCX, the boys video felt very YouTube, Yeah, I would say things like that. And then also videos that invited user participation, like the dance video craze, where it was kind of intended to get you to make your own version.And that was kind of like the early TikTok was being YouTube. So, yeah, that's a great question. [00:43:22] Dan Runcie: Yeah, and I think we saw some of this with Instagram as well, because I think about Drake in my Feelings. That was another one where there was clearly a Instagramable place where he's saying, please repeat this, because TikTok really wasn't blowing up the way that it was then, but he clearly made this video leading into that.And if anything, I think that the video came after we saw the viral instagram clips of, what was that guy? Shaggy that was doing the dances for that music video and then Danny Le as well. So there were a few people that had done that.[00:43:55] Tati Cirisano: Yeah, no, the correlation is so fascinating. I could do a whole nother podcast on how Drake lyrics invented Instagram captions, but we'll save that.[00:44:09] Dan Runcie: And no, we will definitely table that one. And I think as. Yeah. No. I have a few thoughts on that one, but as I think about this, I feel like a good way to, to close this one out is thinking about the ROI of these videos. And there's a number of ways to look at it, but with the way that a video is now, what do you think the best way is to measure the ROI?Because of course there's the hard dollars that the video could generate, the impact, but what's your take on that? [00:44:36] Tati Cirisano: Yeah, that's a good question. I mean, aside from the things like, aside from the things that are just like hard views and streams, I think it's also about cultural impact, which is kind of impossible to measure. it's about UGC, like how many videos was. I don't know, how many people kind of created their own version or did the dance in the music video, wherever it is.I guess that kind of depends on the video, but I think there's like some element of like creations related to the video that are part of it. and then did anyone dress up for Halloween as that music video? That's the biggest measure of cultural impact.[00:45:18] Dan Runcie: Like Lil Nas X dressing up as Ice Spice [00:45:21] Tati Cirisano: Yes. Yes. And I'm sure there were people that dressed up as Drake in the hotline bling video. the scene that that came out. So, look at Halloween costume sales, all you label executives. No, I don't know it's a really hard question to answer, but I think it's, mix of those and it's increasingly about, how fans are kind of like recreating their own versions of things. [00:45:42] Dan Runcie: Because there's a clear need to, water creates something that creates shock value, but you can't do those moments automatically cuz sometimes randomly it's gun just being gunna and then, Rihanna dresses up like him for her Halloween costume in like multiple settings and stuff, and it's like, oh, okay.I guess this is a thing. Like I don't think he knew that he was putting a fit out there, but you can't always guarantee that that's what's gonna come out, right? You have artists like Da Baby that I think have always tried to do stunty things to get cloud out there, but I don't know if, I've never necessarily seen people try to dress up like him for Halloween in that way.But that's a good one, and I think at first I was like thinking you're saying it in jest, but it's a hundred percent true. Like how are you able to capture zeitgeist? And I think that checking Instagram tags especially, or hashtags or just trending topics Twitter can tell you. Yeah. definitely. [00:46:36] Tati Cirisano: Well, many gift uses did you get of a clip from the music video?[00:46:41] Dan Runcie: Exactly. Or are people creating gifts of you in some type of way? [00:46:45] Tati Cirisano: Exactly. [00:46:46] Dan Runcie: Definitely. Well, Tati, this was fun. We have a couple of topics that I know we'll dig into eventually on this, but before we let you go, what are some things that you're digging into? What should the travel listeners stay looking out for?[00:46:59] Tati Cirisano: Yeah, that's a good question, let me think. So many things. I mean, we have a new report at MIDia that'll be out next month, for clients that's about live music consumers. We did a big survey, with bands in town asking people about their attitudes towards ticket prices and all sorts of things like that. So if you're listening and you're client of ours, look out for that. If you're not and you're interested in it, feel free to reach out. but yeah, that's the thing that I'm working on a lot right now and very excited about. [00:47:27] Dan Runcie: Nice. All right. We'll stay looking out for that. Thank you. [00:47:31] Tati Cirisano: Awesome. Thanks Dan.[00:47:32] Dan Runcie Outro: If you enjoyed this podcast, go ahead and share it with a friend. Copy the link, text it to a friend. Post it in your group chat. Post it in your Slack groups. Wherever you and your people talk, spread the word. That's how travel continues to grow and continues to reach the right people. While you're at it, if you use Apple Podcast, Go ahead.Rate the podcast, give it a high rating, and leave a review. Tell people why you like the podcast. That helps more people discover the show. Thank you in advance. Talk to you next week.

This week on Mummy Dearest Podcast Zach and Sloane unwrap 1993's gender-bending crime filled divorce dramedy: Mrs. Doubtfire. This is their longest episode ever but maybe also one of the best? They really take the time to unpack this classic and discuss everything from Pierce Brosnan's back hair to the multiple crimes that Robin Williams commits during this film. Zach reminds Sloane of a time long ago where people had a menu drawer in their kitchen and the duo reminisce about the time Blippi defecated on his friend during the "Harlem Shake" craze. All that and so much more on this week's Mummy Dearest! Support the show

Bob and Monet discuss viral trends from the last few decades from the Harlem Shake to KONY 2012 to TikTok's latest celebrity death prank.

Bob and Monet discuss viral trends from the last few decades from the Harlem Shake to KONY 2012 to TikTok's latest celebrity death prank.