Podcasts about productized services

"Unserer Leistung ist so komplex, die passt in kein Paket." Das höre ich oft. letzte Woche zwei Mal. Beide Male gingen die Kunden eine Stunde später mit einem Productized Service nach Hause. Wie das geht, erzählt der neue Podcast

Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+ Podcast, Matt is joined by John Doherty, a seasoned entrepreneur who transitioned from running the SEO lead-generation agency Credo to launching and scaling a productized editing and content service, EditorNinja. John reflects on how burnout, shifting business economics, and a desire for more scalable operations led him to sell his agency and pursue a new venture focused on streamlined, high-volume content editing.The conversation covers defining a productized service, navigating burnout, and embracing AI as a tool rather than a threat. John shares valuable lessons about aligning business models with personal goals, setting boundaries in client relationships, and strategically focusing on higher-value clients. EditorNinja, with its hybrid approach to human and AI-powered content production and editing, is positioned at the intersection of automation and quality. John believes it's a key in the age of AI-saturated content.Key TakeawaysFrom Burnout to Breakthrough:John launched EditorNinja after hitting a plateau with his previous agency, Credo.Selling Credo allowed him to refocus on work aligned with his goals and energy.What is EditorNinja?A content editing and writing service focused on helping content-heavy businesses scale.Offers human and AI-generated content, with a strong human editing layer.Positioned between freelancers and in-house editorial teams.Defining Productized Services:Productization is about how services are delivered, not just pricing.Even “productized” businesses can accommodate custom, high-value deals with the right systems.AI and Content Creation:AI generates 70–80% of the content EditorNinja edits.Human editing is essential for clarity, tone, and brand alignment.AI hasn't replaced writing, but has shifted where value is created.Targeting the Right Clients:EditorNinja focuses on businesses with $2+ million in revenue with dedicated content teams.Smaller companies often lack the consistency, budget, or infrastructure to sustain content programs.Strategic onboarding and custom quoting are crucial for long-term fit.Important LinksThe WP Minute+ Podcast: thewpminute.com/subscribeVisit the EditorNinja website: https://editorninja.com/Follow EditorNinja on YouTube for agency and content tips: https://www.youtube.com/@EditorNinjaConnect with John Doherty on LinkedIn: https://www.linkedin.com/in/johnfdoherty/ Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

Show Notes: River Tompkins, a 17-year-old high school senior, started his own consulting practice in Austin, Texas, with five different clients. He provides services in the experimental education space, helping school owners implement systems and train teachers. His first clients were a group of schools in Florida, where he worked on implementing student government and learner-driven accountability. He has been at Ackman Academy for 10 years, a learner-driven off-the-beaten-path education, and now he is going to other younger schools to share his experience. Finding Clients as a New Consultant To find clients, River emailed schools in Florida to see what they were doing and potentially get a teaching job. They eventually invited him to visit for a couple of days to consult. He now seeks out clients with the primary goal of consulting. He targets schools in the Acton Academy domain, as his experience at Acton Academy is not applicable to the general masses. River discusses the unique approach to education that he has developed. He explains that the Acton Academy is a learner-driven model where teachers guide students through their learning process, allowing them to see progress and make decisions. River shares more about the Acton Academy approach and how he sets pricing and payment for his consulting services. Educational Consulting Services Explained River discusses more about the Acton Academy approach and his plans for expanding his practice and mentions giving a guaranteed parent speech to every school he visits, which is his journey, how the Acton approach works and why, followed by a Q&A session. River mentions that the Acton Academy is open to different school types, age groups, and staff levels. The Acton Academy Education in Action The conversation turns to potential education and structure models that work in the Acton Academy by breaking it down into a range of dimensions. River explains that Acton Academy has small class sizes, with elementary students ranging from 20 to 40 kids, middle school students from sixth to eighth grade, and sixth to eighth graders in the same classroom. Acton Academy runs in person classes with online courses through programs like Khan Academy Newsela, allowing students to work on core curriculars like math and reading in the same space while working at their own pace with their own computer. The first half of the day focuses on individual studies, such as math and reading, while the second half is more project-based electives, such as science engineering or real-world skills. Teachers are known as guides while students take a proactive approach to learning. The older kids are encouraged to tutor and mentor the younger ones, focusing on leadership skills. Extracurricular activities are often outside of the school, as they are often independent of the school.  Developing a Diagnostic Guide Will Bachman talks about mentoring in education, which can be divided into four dimensions: student-to-student mentoring, academic progression, and open-ended research programs. He suggests that these dimensions should be mutually exclusive and collectively exhaustive, covering all aspects of the educational process. He also mentions the importance of parent involvement and homework and suggests that schools should be assessed based on their maturity model, which includes the maturity of the program, the novice stage, and the developing stage. He mentions that a diagnostic guide could be developed to help identify problems or opportunities. He suggests offering productized offerings, such as a student government module, which can be tailored to the specific needs of the school. Timestamps: 01:07: Consulting Services and Client Engagement  02:54: Finding Clients and Initial Projects  05:07: Contract Negotiation and Pricing  06:03: Future Plans and Service Offerings  08:35: Developing Productized Services  10:24: Acton Academy School Structure and Operations  16:20: Potential for Productized Services and Diagnostics  18:43: Conclusion and Contact Information  Links: Email: rivertompkinsone@gmail.com.    Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews John Ghiorso, founder of Orca Pacific, an Amazon-focused agency that he grew to 100 people and 8 figures before selling to Media Monks. John discusses the importance of having a niche focus for agencies, building a full-stack growth team, transitioning from a commission-based model to a retainer-based model, the challenges of the agency landscape, why agencies shouldn't sell their proprietary tech stack, and his decision to sell Orca Pacific.

Sind Productized Services die Zukunft im Design? Erfahre heute von der Designerin Jenny Jensen, wie du als kreative Soloselbstständige*r durch Productized Services mehr Selbstbestimmung gewinnst, deine Nische klar besetzt und nachhaltige Kund*innenbeziehungen aufbaust.

Returning guest Eisha Armstrong is the co-founder of Vecteris and author of books like "Productize" and "Fearless", which talk about that tricky journey from a professional services to product organisation. She's back to talk about her latest book, "Commercialize", which gives us the skinny on how to monetise, sell, and market productised offerings in transforming B2B professional services firms. Episode highlights:   1. Product strategy is the heart of successful commercialisation A successful product commercialisation strategy needs five key elements: Clear market understanding, monetisation approach, marketing strategy, sales process and plan for renewability. More than anything, company leaders need to think about this stuff upfront and not just wing it. 2. Selling to existing customers is often the most effective strategy for B2B services companies The data shows that selling products to existing service customers, especially as bundles, is typically more successful than trying to enter new markets. It's tempting to try to go downmarket with cheaper, standardised offerings, but this is challenging due to lack of brand recognition and relationships. 3. Packaging is more critical than pricing for success Many leaders focus on pricing, but packaging is often the bigger challenge. Packages should be designed around market segment needs rather than defaulting to simple "good, better, best" tiers without clear rationale. There must be a clear story for why customers would upgrade from one package to another. 4. Companies need to invest in new capabilities for product success A common mistake is trying to commercialise products using existing service-oriented sales and marketing teams. Organisations need to plan and budget for different kinds of capabilities and talent, rather than expecting current staff to develop new skills while maintaining their existing responsibilities. 5. Moving to recurring revenue requires organizational change Shifting from one-time service engagements to recurring product revenue requires changes in how companies measure success, moving from annual revenue targets to customer lifetime value. This transition typically takes several years and requires sustained leadership commitment to stay the course. Buy "Commercialize" "More and more professional services firms are “productizing” their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services. Commercialize, a follow-on book to Productize, explores why commercializing new ideas is the most significant stall point when B2B services organizations productize. The book then outlines how the most successful firms commercialize packaged services and new products and get to revenue impact fast and efficiently." Check it out on Amazon or the book's website. Contact Eisha You can find Eisha and learn more on the Vecteris website or connect with her on LinkedIn (mention you heard her on the podcast when connecting!) Related episodes you should like: Survive the Feature Factory by Applying Product Thinking to Product Thinking (John Cutler, Product Evangelist & Coach @ Amplitude) The Seven Deadly Mistakes of Productization (Eisha Armstrong, Co-founder @ Vecteris & Author "Productize") Making Sure you REALLY Know your Customers and Pulling out of Growth Stalls (Adrienne Barnes, Founder @ Best Buyer Persona) Fearlessly Defeating the Four Horsemen of a Product-Friendly Culture (Eisha Armstrong, Co-founder @ Vecteris & Author "Productize" & "Fearless") OKIP LIVE! Is Product/Market Fit Really Dead, or Just Resting? (Andrea Saez & Dave Martin, Right To Left) Chris Locke's Hot Take - Product Leaders Need to Adopt a VC Mindset (Chris Locke, CEO @ Aspire) Jeremy Kirouac's Hot Take - Founders Need Product Management Training (Jeremy Kirouac, Fractional Product Leader) Servitising Product Management & Setting Up Product Teams For Success (Jas Shah, Product Consultant)

Feeling burnt out by freelance gigs? Tired of inconsistent income and trading hours for dollars? In this episode, host Brien Gearin is joined by Russ Perry, founder of Design Pickle, a subscription-based graphic design service. Russ shares his journey from being a struggling creative agency owner to scaling Design Pickle into an eight-figure business. They dive into the challenges of running an agency, the importance of productizing services, and how consistent effort, clear processes, and leveraging global talent fueled his success. Russ offers key entrepreneurial insights on the power of coaching, staying focused, and solving problems creatively. This episode is packed with actionable advice for freelancers and business owners looking to scale! What we discuss with Russ: + Productizing Services: Turning a freelance model into a subscription-based business + From Burnout to Success: Russ' journey from agency owner to eight-figure business + Consistency Is Key: The importance of steady, focused effort + Global Talent: Leveraging international designers for scalability + Value of Coaching: Importance of mentorship and learning from experts + Decision Filters: Using decision-making criteria to stay focused + Recurring Revenue: Inspired by SaaS businesses for stable income + AI Integration: Using AI tools to streamline design processes + Scaling a Remote Team: Growing a global workforce of 700+ Thank you, Russ! Check out Design Pickle at DesignPickle.com. Listen to the Jar of Genius podcast. Connect with Russ on LinkedIn. Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses.  Go to https://www.millionaireuniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Send me a text message and get your questions answered on the podcast! I'd love to hear from you! What if you could serve more clients, increase your revenue, and reclaim your time while delivering the same high-quality consulting services? In this Black Girls Consulting Podcast episode, we are unlocking the secrets to productizing your consulting expertise into scalable, effective products. We're diving into the nuts and bolts of transforming your one-on-one services into repeatable frameworks that work even when you're not actively involved. By focusing on proven outcomes from past clients, you'll learn how to standardize your offerings, ensuring consistent success without the need to start from scratch each time. So grab a cozy drink and get ready to revolutionize your consulting business and your life.**************Learn how to grow and scale your consulting business with a productized offer! Register for my FREE email course, Achieving Your First Happy $100K: A Purpose-Driven, Scalable Consulting Model for Women Entrepreneurshttps://excelatconsulting.myflodesk.com/happyJust starting out and looking to build from the ground up? Join the waitlist for The Consulting Code!https://excelatconsulting.myflodesk.com/waitlistStay up to date and receive insight to support your journey delivered directly to your inbox. Join the email list!For more information on how to start, grow, or scale your consulting business, visit  https://excelatconsulting.comLet's Connect! I'd love to continue this conversation with you. Don't hesitate to reach out to me...Instagram:  https://www.instagram.com/drangelinadavis/LinkedIn: https://www.linkedin.com/in/drangelinadavis/

After 25 years as a creative professional, Wayne founded Resonant Pixel Company just three years ago. The business experienced some early rapid growth, but it wasn't the business Wayne wanted. He has since transitioned the company into productized services, helping small businesses leverage the Squarespace platform to go from having an informational brochure-ware website to a transactional growth engine.In today's episode of Smashing the Plateau, you will learn how to transition from rapid early growth to a business model that aligns with your values and goals.Wayne and I discuss:How Wayne transitioned from unemployment to starting his business [03:00]Realizing the need to change his initial business model [04:49]Narrowing the focus and shedding off certain technologies [06:00]The importance of building processes and hiring [05:43]How to design effective business processes [09:01]Wayne's approach to hiring and testing new hires [10:48]Examples of unexpected wins in hiring [12:43]The benefits of having a subscription-based revenue model [19:00]Wayne's ideal client profile [20:00]Future plans and goals for Resonant Pixel Company [21:42]The importance of being part of a community like Smashing the Plateau [22:46]Learn more about Wayne at: https://resonantpixel.co/Thank you to our sponsor:The Smashing the Plateau CommunityUnlock exclusive, succinct strategy insights by subscribing now – mastering your success pathway is just a single click away!

Join me, Nik ( https://x.com/CoFoundersNik ), as I talk with Michael Greenberg  ( https://x.com/gentoftech ), founder of a venture studio specializing in managed staffing and digital operations. We discuss the definition, benefits, and implementation of productized services, breaking down the process into key components such as consistency, clarity, capacity, confidence, and cashflow. Greenberg shares insights on how his company operates, manages staffing, automates business processes, and scales effectively. The episode offers practical advice for entrepreneurs looking to standardize their services while maintaining high profitability.Questions this Episode Answers:What is a productized service, and how is it defined in the context of this discussion?How can businesses package and price their services to ensure clarity and standardization?What are the three core types of productized services, and what pricing models do they use?What are the five C's of digital operations, and how do they contribute to business growth?How can businesses gain consistency and clarity in their operations to improve efficiency and profitability?___________________________Leave us a review on Apple Podcasts or Spotify and you could WIN $100!!Screenshot it, send it to us, and you will be automatically entered to  WIN $100!Spotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284Every week I will pick a random listener who left a review to GET PAID!___________________________YouTube: https://tinyurl.com/nikonomicsYT___________________________This week we covered:00:50 Introduction 01:40 Sponsor Message and Giveaway02:23 Defining Productized Services07:17 Examples of Productized Services09:10 Challenges and Misconceptions11:44 Scaling Productized Services23:59 The Five C's of Digital Operations26:23 Building the Pyramid of Business Success27:07 Sponsor Message: Win a $100 Amazon Gift Card27:50 The Role of Digital Operations Partner31:38 Understanding ERP and API33:41 Productizing Specialized Services39:01 Business Model and Margins41:02 Customer Acquisition and Growth43:31 Rapid Fire Questions and Insights49:52 Conclusion and Final Thoughts

"What most people are trying to talk about when they talk about scale, but that's really leverage."– Greg Hickman, Founder of AltAgency Leverage is everything when it comes to growing a successful agency or service offering. And that's exactly what today's guest helps develop for his clients: Leverage to grow and develop their business to the level and direction they want to go. This week, welcome Greg Hickman on the show. He is an industry veteran and Founder of AltAgency, a consultancy that helps agencies, service providers, and freelancers drive growth without sacrificing their nights and weekends by packaging their expertise, installing systems for growth, and leveraging automation to save time. Greg is all about setting up systems, defining your core customer base, and productizing your offering to enable repeatable growth. What's more, he's throwing in a hot take or two on services (But you'll have to listen in to learn more!). In this episode, Greg sits down with Corey to share his philosophy to helping agency owners, breaking down the common pitfalls and challenges riddling business owners and independent consultants alike. Here's what we cover: - The evolution of Greg's company, his founder journey, and how the offering has shifted over time. - The concept of affinity in verticalized businesses and why specialization wins. - Greg's take on customized offering versus productized services. - Scaling through monetizing expertise, not just headcount. Here are some actionable key takeaways for agency founders: - Scaling isn't about arriving at a destination, it's about having a continuum where you have room for growth. - You need to have affinity with the vertical you're serving; empathy builds success. - Starting out, try different things to find your sweet spot, but then narrow it down. - Productizing services creates efficiencies, and efficiencies grow businesses. The resources mentioned in this episode are: - Connect with Greg on Linkedin Here - Learn more about AltAgency Here

In this episode of Jar of Genius, host Russ Perry is joined by Brett Williams, Founder of Designjoy. Together, they unpack the secrets behind building a successful solo venture, the challenges of innovating within a saturated market, and the future of design entrepreneurship. Discover how Brett combined the benefits of traditional agencies and freelancing to create a one-man agency that offers affordable and reliable design services, as well as the impact of AI on the creative industry.

Dan & Ian talk to John Doherty, the founder of Editor Ninja, former owner of Credo, and cohost of the Working Sessions podcast about three major trends he's seeing in the agency space that could impact your strategy and profitability for the year and beyond. John talks about the challenges of running a full-service agency, a shift towards specialization in productized services, the need for outsourced strategic layers, focusing on profitability, and more. Stick around for the guys to reveal six productized-service business ideas. Dan & Ian's Stuff: The Newsletter (https://tropicalmba.com/subscribe) “The DC” (https://dynamitecircle.com/join-dc/) DC Black (https://dynamitecircle.com/dc-black) Global events (https://dynamitecircle.com/events) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow on Instagram (https://www.instagram.com/tropicalmba/) @TropicalMBA (https://twitter.com/TropicalMBA) @AnythingIan (https://twitter.com/AnythingIan) Chapters (00:02:04) News with Dan & Ian (00:05:20) Introducing John Doherty (00:06:46) Starting Credo and EditorNinja (00:09:30) Trends in the Agency Space (00:11:27) Building a Strategic Program (00:28:10) Focus on Profitability (00:30:40) Importance of Work Quality (00:31:55) Categories for Business Opportunities (00:32:42) Software Quality Assurance as a Service (00:35:57) TikTok Titan: Leveraging TikTok for Business (00:38:54) SAAAS: Systems Automation as a Service (00:40:28) Managed VA Service for Social Media (00:43:57) Fractional Business Strategist (00:45:23) Financial Dashboard as a Service (00:50:44) Workbooks for Business Metrics Links: Find John on Twitter (https://twitter.com/dohertyjf?lang=en) EditorNinja (https://editorninja.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree Additional episodes you might enjoy: “3 Million in Revenue is a Death Zone" - Financial Strategy with Greg Crabtree (https://tropicalmba.com/episodes/3-million-death-zone) How Transparent Should You Be? Thoughts on Queen Bee Roles & a Ticket Giveaway (https://tropicalmba.com/episodes/transparent-queen-bee-role) A Podcast About Shiny Object Syndrome (https://tropicalmba.com/episodes/shiny-object-syndrome)

Unlocking systematization in your firm can help you scale your business much more easily. In this episode, we're going to be talking about productized services, what they are, why your firm should be using them, and how to get started.

Mallory Ulaszek is the Co-founder of Week of the Website, a web design agency that simplifies the process of creating websites for small businesses, agencies, and large enterprises. With a rich background in leading various marketing, finance, sales, and operations teams, Mallory leverages her extensive experience to create an intuitive web design process for firms. Prior to her current ventures, she was deeply involved in event production, fundraising strategies for nonprofits, and entrepreneurship through owning and operating multiple retail stores in the Chicagoland area. In this episode… How does transforming a traditional service into a productized offering revolutionize the way small businesses approach web design? According to Mallory Ulaszek, a pioneering entrepreneur in web services, the key lies in streamlining and structuring the design process to make it as efficient and transparent as possible. She highlights the significance of condensing the development timeline and simplifying client involvement, which directly tackles the industry's notorious opacity and project drag. By introducing a structured, week-long development sprint, Mallory's method significantly enhances efficiency, ensuring clients are actively engaged and informed throughout the creation process. This approach not only accelerates delivery but also fosters a more collaborative and stress-free experience for clients, setting a new standard for service delivery in the digital realm. In this episode of the Financial Clarity podcast, host Hannah Smolinski sits down with Mallory Ulaszek, Co-founder of Week of the Website, to talk about creating a productized service. They discuss the inspiration behind Week of the Website, the importance of strategic partnerships, and tips for maintaining a consistent project pipeline. This conversation sheds light on how to efficiently package and sell a service, ensuring quality, transparency, and client satisfaction.

In this episode Dan uncovers The Ultimate TMBA Business: a productized service business built on a skill set. Tom Kent started his business based on a very specific skill set of his: he was good at getting jobs. Now Tom is the founder and CEO of Career Nerds, a 7-figure productized service that he's doubling every year because of his precise lead generation strategies and very clear goals. In this episode, Tom gives us a roadmap for turning a skill into a powerful productized service business. Plus, how he avoids the distraction of other target markets and opportunities and stays focused on his goal. Dan & Ian's Stuff: The Newsletter (https://tropicalmba.com/subscribe) “The DC” (https://dynamitecircle.com/join-dc/) DC Black (https://dynamitecircle.com/dc-black) Global events (https://dynamitecircle.com/events) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow on Instagram (https://www.instagram.com/tropicalmba/) @TropicalMBA (https://twitter.com/TropicalMBA) @AnythingIan (https://twitter.com/AnythingIan) Show Notes (00:00:55) Intro (04:39:02) How to turn a skill into a business (06:16:09) Personal branding and networking strategies on LinkedIn (15:24:08) Scaling LinkedIn lead generation with a focus on targeting and outsourcing (19:12:00) Sales process and lead generation for high-dollar products (24:19:04) Sales strategies and conversion rates (30:27:09) Building a sales team and identifying a niche market (44:09:05) Influential books, networking, and travel Links: Career Nerds (https://careernerds.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz Additional episodes you might enjoy: Business Basics: Revenue Durability, “Small” Goals, & High-Leverage Meetings (https://tropicalmba.com/episodes/revenue-durability-meetings) Non-Obvious Ways to Grow Your Business + Favorite Moments of 2023 (https://tropicalmba.com/episodes/favorite-moments-of-2023) End-of-Year Brainstorming, Goal-Setting, and a Mexico Meltdown (https://tropicalmba.com/episodes/end-of-year-brainstorming)

In this episode I interview Slovak entrepreneur Edita Angyalová from the Terzos company about the Productized Services Model. This is where companies develop and package their existing and sometimes new services into sellable products which they then promote in the Business to Business (B2B) marketplace. Edita emphasises the importance of high quality services which are effective and efficient being selected to be further developed into marketable products. We also discuss the process of packaging these products; price banding; the opportunities for selling products at scale; and the benefits of transparency and clarity which come from developing packaged products from a company's services. We discuss the origins of this business model and identify the key business segments or sectors which have adopted this model most effectively, namely: marketing agencies, IT software companies; consulting agencies; and some specific sectors such as architectural firms. We also briefly discuss my experience of and aspiration to develop packaged products in the B2C or Business to Customer/Consumer sector. After a 20-year career in IT management, with over 8 years' experience as Chief Executive Officer, Edita also continues to produce a podcast in Slovak where she supports Small and Medium Enterprises (SMEs), particularly their owners and founders, to share their business expertise; their transformation strategies; and to facilitate knowledge transfer. Edita's podcast can be found at: https://open.spotify.com/show/70aWyPI5cxMawAS1se8TG8?si=c6a06268a1314507 Edita Angyalová's podcast with her guests - who are all Slovak SME entrepreneurs about how to start a business and how to become a successful entrepreneur. In each episode one business topic is explored in depth, with a full of hands-on experience, sharing proven tips and tricks. We talk about the differences between traditional leadership and management models and for the continuing need for human interventions, even in the Productized Services Model. Edita Angyalová can be contact on LinkedIn at: linkedin.com/in/edita-angyalova or by email at: edita@terzos.sk or visit her company website at: www.terzos.sk  For more information on this podcast series, 'John Scott Lawton's English, you know', or to make any comments or to ask any questions relating to English Language learning, please contact me at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠johnscottlawton@hotmail.co.uk⁠⁠⁠⁠⁠ or leave a sound bite comment on Spotify. I run Virtual Dinner Parties and a Virtual Book Club for Upper Intermediate and Advanced learners of English who want to improve their conversational skills. If you want to find out more about these online discussion opportunities which usually take place in the evenings (Central European Time), please email me directly at ⁠⁠⁠johnscottlawton@hotmail.co.uk⁠⁠⁠. Thank you. Please visit my LinkedIn profile at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/john-scott-lawton/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to view Recommendations regarding my English Language teaching and Executive Coaching Services (towards the bottom of my profile page). To join the Poetry Club - International, please visit the LinkedIn Group page at: ⁠⁠⁠⁠https://www.linkedin.com/groups/12492972/ #Productized #Services #Model #ProductizedServicesModel #entrepreneur #entrepreneurs #entrepreneurial #entrepreneurship #leaders #leadership #manager #womeninmanagement #womenleaders #managers #proofofconcept --- Send in a voice message: https://podcasters.spotify.com/pod/show/john-lawton/message

Moving from traditional custom projects to productized services can completely change how you run your business: think more revenue, more free time and more joy in your work and your life. No BS Agency founder Pia Silva did it for her own branding agency and now teaches others to do the same.We had a candid conversation about:What happens when your business is successful financially, but not sustainable.Why you want to evaluate both the revenue and profit of each service before deciding to launch—and how to build your confidence in making new offers.The mindset and behavioral shifts required to shrink 3-6-12 month projects down to just a few days.Your freedom calculator—Pia's formula to design and price your work so that you have “enough” revenue, free time and flexibility for the life you want.What it's like to shift from serving clients to teaching and coaching other people like you (and why Pia went all in immediately).LINKSPia Silva Crash Course | LinkedIn | InstagramRochelle Moulton Email List | LinkedIn | Twitter | InstagramGUEST BIOPia Silva is the founder of No BS Agency Mastery where she teaches 1-2 person branding agencies to scale to $30k months without employees. She's also a TEDx speaker, a Forbes contributor, podcast host and the author of Badass Your Brand.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSThe Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges. 10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

In this episode we dive into creating Productized services in Construction Planning and Scheduling. The Challenge You've been asked to be the VP of Planning and Scheduling at a top consultancy. Traditionally, the company has provided people but there have been constraints on planning and scheduling talent. She wants you to figure out ways to do more with less. The CEO has tasked you specifically with creating a productized strategy for clients. Continue Learning ⁠⁠Access to top Planning and Scheduling Jobs.⁠ Subscribe to the ⁠⁠Beyond Deadlines⁠⁠ Linkedin newsletter. Check Out Our YouTube Channel. Connect Follow ⁠Micah⁠, ⁠Greg⁠ and Beyond Deadlines on LinkedIn. Beyond Deadlines Specialized in empowering construction planners and schedulers worldwide, we offer rich content, advice, and tools to launch and boost your career in planning and scheduling. No degree? Transitioning? Seasoned expert? We're your resource. Forget about expensive certifications and out-of-date degrees. Access the future of planning with us. About Micah Micah, an Intel project leader and Google alumnus, champions next-gen planning and scheduling at both tech giants. Co-founder of Google's Computer Vision in Construction Team, he's saved projects millions via tech advancements. He also writes two construction planning and scheduling newsletters. M.Sc in Project Management, Saint Mary's University. About Greg Greg, an Astrophysicist turned project guru, managed £100M+ defense programs at BAE Systems (UK) and advised on international strategy. Now CEO at Nodes and Links, he's revolutionizing projects with pioneering AI controls. Experience groundbreaking strategies with Greg's expertise. Topics We Cover change management, communication, construction planning, construction scheduling, creating teams, critical path method, cpm, culture, KPI, microsoft project, milestone tracking, oracle, p6, planning, planning engineer, pmp, portfolio management, predictability, presenting, primavera p6, project acceleration, project budgeting, project controls, project management, project planning, program management, resource allocation, risk management, schedule acceleration, scheduling, scope management, task sequencing. --- Support this podcast: https://podcasters.spotify.com/pod/show/beyonddeadlines/support

Introducing an eye-opening episode of "The Business Lunch Podcast" with your hosts Roland Frasier and Ryan Deiss. Join us as we take you through the captivating world of productized services – a concept that's making waves in various industries.In this episode, we unravel the transformative power of turning a traditional product into a productized service. Traditionally, businesses focused on transitioning from service to product, but what if there's an untapped opportunity in shifting the other way around?Roland and Ryan discuss the immense potential of productized services. The concept revolves around providing a standardized set of services with fixed completion times and costs, catering to the majority of clients' needs. This approach not only facilitates scalability but also boosts efficiency by eliminating the need for specialized knowledge.Don't miss out on this eye-opening discussion on the evolving landscape of business, where the productized service concept is breathing new life into traditional models. Tune in to this episode and unlock the potential for growth, efficiency, and innovation in your business.HIGHLIGHTS"Traditionally, when you think about productized services, you think about going from a service to a product. I think there's a phenomenal opportunity right now to go from a product to a productized service." "Conversion rates are typically higher, sales cycles are typically shorter, for every reason you should do this." "We realized that maybe we should just give the people what they want. And this tells me that plenty of other people aren't doing it either." TIMESTAMPS00:00: Introduction03:55: Productizing Services09:37: Agency Businesses 14:36: Brand Focus19.15: Profitability and Scalability 24:00: Bespoke Services28:18: Acquisitions CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

This week Jim is joined by Jesse Pujji, CEO of GatewayX and co-founder of Growth Assistant, Unbloat, and more.  He has bootstrapped an Agency to $25M in sales, a productized-service to 8-figures, a DTC startup to 7-figures and a SaaS.  He shares his playbook for how to grow a self-funded startup.  TOPICS DISCUSSED IN TODAY'S EPISODE What is Bootstrapping Where you go wrong as a bootstrapped business How Jesse would bootstrap an agency, a DTC company and a SaaS company How to work within your zone of genius How to leverage your unfair advantage And more.   Resources: Jesse Pujji Twitter / X Bootstrapped Giants GatewayX Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook  Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)

Get ready to learn everything about product marketing from our guest today, Corey Haines. Corey is a marketing pro who knows a lot about selling the right products to the right people. He talks about problems that indie hackers often face and gives helpful tips to solve them. He also invites us behind the scenes of his new business, Conversion Factory, which helps young companies with their marketing.We chat about how Corey went from doing freelance work to starting his own company with two friends. He shares how they came up with the idea for Conversion Factory, their special way of (product) marketing, and how they make products really popular. We also look at new ways of doing business, comparing old and new methods — using subscription payments in an agency is pretty new ground. Corey's thoughts on this are really interesting and could change how you think about business.We end our talk with Corey's views on how software and starting a business have shaped his career. He talks about why selling a product might be easier than creating software. We also discuss the benefits of having a business that makes steady money, which can help start other projects. Corey's experience in running a marketing company and the importance of being an expert in your field offer great advice. This conversation is full of useful tips for anyone interested in starting a business. So let's dive in and learn from Corey's experience!Corey on Twitter: https://twitter.com/coreyhainescoConversion Factory: https://www.conversionfactory.co/00:00:00 Indie Hackers' Struggles With Product Marketing00:11:53 Hire Marketer, Launch Conversion Factory00:17:56 Starting an Agency00:30:36 Company Size and Service Needs Correlation00:42:12 The Role of Software and Entrepreneurship00:46:56 Website Design and Product Marketing00:57:50 Product Marketing and Building Service SubscriptionThe blog post: https://thebootstrappedfounder.com/corey-haines-mastering-product-marketing/The podcast episode: https://share.transistor.fm/s/30c61a32The video: https://youtu.be/WG6qrEnWNxAYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comThis episode is sponsored by Acquire.com

In this episode, discover the powerful strategy of incorporating productized services into your consulting engagements with Ray Green. Learn how productized services, with their well-defined inputs, outputs, and processes, can transform your client relationships and boost your business success. Ray shares three compelling reasons why a paid audit or assessment at the beginning of each engagement is crucial. By implementing this approach, you'll gain valuable data for case studies, position yourself as an expert advisor, and confidently negotiate higher rates. Tune in to learn how to win better clients and enhance your consulting outcomes with this game-changing strategy! Don't miss out—subscribe now and explore the world of productized services in-depth in our previous episodes.

While we talk a lot about agencies here on the show, founders of productized service businesses share a lot of the same challenges that agency owners do. One of the largest challenges is knowing when your role as owner/founder is not the same as when you started the company and what you can do to change it and bring more value to your agency. This week, episode 193 of The Digital Agency Growth Podcast is about scaling and removing yourself from a productized service business!FREE Webinar From Our SponsorAre you leaving money on the table with your proposals? Smart Pricing Table is hosting a free webinar: "5 Secrets to Profitable Agency Proposals".Register today and learn how to:Increase your budgets with powerful upsellsMitigate scope creep and surprisesBuild proposals lightning fast ⚡Click here to register.In this episode of The Digital Agency Growth Podcast, Justin Tan shares the importance of understanding your leadership style versus your type of business and actionable steps you can take right now to add value to your company. Justin Tan is the founder of Video Husky, a video editing platform and productized service. After building Video Husky to a seven-figure business, Justin hired a General Manager and stepped away from the business. He now offers consulting services and guides agency owners looking to grow their businesses.In this episode, Dan and Justin discuss the following:The difference in mind between an agency and a productized service, and how it is different for every person.Lessons Justin learned about knowing what your clients want and expect from you.The complexity of maintaining a productized structure. Justin's experience hiring a general manager and what you can expect when looking to hire one for your agency.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH JUSTIN TAN:TwitterWebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Join consultant and entrepreneur, Ray J Green, as he takes you on a journey of business transformation. In this episode, Ray shares his firsthand experience of scaling his business and boosting profitability through the implementation of standardized offerings – productized services. Discover the key steps to effectively integrate productized services into your own business, from gaining a deep understanding of your target market to streamlining delivery processes. Whether you're a consultant, freelancer, or service-based entrepreneur, this episode is a game-changer for those seeking transformation and growth. Don't miss out! Subscribe now and gain access to more insightful content to unlock the true potential of your business.

Are you an independent consultant looking to break through your income plateau and establish unwavering trust with clients? Join us on this captivating episode as Ray Green, a highly successful consultant, shares his invaluable insights on how he shattered a $40,000 monthly barrier. Discover the secret behind Ray's triumph, a diagnostic productized service as an irresistible introductory offer. In this episode, Ray reveals the undeniable importance of marketing and sales in the consulting industry, while debunking the myth that guarantees and marketing alone can guarantee client confidence. Brace yourself for a game-changing strategy: the power of a diagnostic service. Learn how it enables you to validate client issues, showcase your expertise, and assess the compatibility of working relationships. This episode is your gateway to transforming your consulting practice and finally earning the rates you truly deserve. Don't let this extraordinary advice pass you by, tune in now!

Down to 40 Hours CPA Mastermindhttps://geraldinecarter.com/Hey CPA Firm owner, glad you found the podcast. If you feel like you've become trapped by your own accounting firm, you're fed up PiTB clients who get you their stuff late, don't appreciate the value you provide, and complain to you when you don't turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue. …If you like the podcast, join 1000+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox: Subscribe here: geraldinecarter.com/subscribe…Be sure to listen to this episode if you're interested in getting paid for your expertise, without having to do so much hard work. You'll hear about how, when, and why to use Productized Services in your accounting firm while understanding the pros and cons of them. You'll also hear some examples of how they are used and what to price them at so you're not stabbing in the dark. If you want to check out other episodes on this topic, you might like: Offer Productized Services with Sheila Hansen, CPA #240 15 Hour Weeks, $200K, 70%+ Margins, with Erica Goode, CPA #243 Specializing in Stock-Option Tax Strategy and Consulting, with Minnie Lau #167 …A few ways to work with me:GET LOTS OF ANSWERS FASTFor the solo CPA with a bunch of rapid-fire questions they want answers to, like: How high can I go on prices without sending my clients running? What do you think of my niche? How do I upsell my legacy clients? What's the script for talking to prospects about higher-level and Advisory services? What do I put in my tiered packages? Book a single strategy call with me, to get answers to questions like these and more. It's covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word and I‘ll refund your purchase in full. geraldinecarter.com/call$495DOWN TO 40 HOURS CPA MASTERMINDFor the overworked CPA at six figures of revenue who wants to stop working weekends and wants to implement overdue changes, but has trouble doing it alone: Get guidance on prices, packages, and becoming more specialized How to fire clients without blowing a hole in your firm A community of like-minded CPAs on a similar journey to share what you're working on, bounce ideas off, and get accountability Make more progress faster and with more ease. Guaranteed to get you down to 40 hours. geraldinecarter.com/$75001:1 PRIVATE COACHINGFor the firm owner with $1M+ in revenue who is caught in the weeds of tax work and fielding never-ending staff questions, I offer a high-touch 5-month experience. The aim is to get you down to working only 5 days a week, while 5-10x-ing your investment. geraldinecarter.com/custom-vip-coaching$24,500  

In this episode, Ernesto shares his journey from freelancing to building an agency, managing a remote and international team, creating productized services, and technical sales and marketing.Find ErnestoTwitterMastodonMore about OmbuLabsOmbuLabsFastRuby.ioUpgrade JSTune ReportMentioned in the PodBrennan Dunn RoadmappingBureau of DigitalDonutKnow Your TeamNate BerkopecKent Beck tweetChatGPTGitHub Copilot

Want to know the secrets of scaling your agency with productized services? My next guest on The Vertical Go-To-Market Podcast is Ronik Patel, founder of Unlimited WP. In this episode, Ronik shares how he transformed his small marketing agency into a 7-figure productized agency. Ronik opens up about gaining a deeper understanding of productizing services, which includes packaging, marketing, and delivering services like a product. This approach has been vital to the growth and scalability of Unlimited WP. Ronik also shares advice on taking small steps towards productizing services for agency growth, finding a niche market, and the importance of balancing outbound sales and marketing with lifestyle. This episode is truly a goldmine of information for anyone interested in venturing into the world of productized services and scaling their agency. Connect with Ronik on LinkedIn: https://www.linkedin.com/in/ronik-patel-b0890a29/ Join us as we discuss healthcare marketing and verticalized agencies as a whole.

What if you could become the one and only in your industry? My guest is Jonathan Stark, a former software developer who's now on a mission to rid the world of hourly billing. In this episode, you'll discover how to position yourself with a laser-focused positioning statement and how identifying an expensive problem sharpens your marketing. We discuss the importance of selecting a vertical when positioning yourself in the market and how to identify the target market that is the right size for your services. We also discuss the impact of AI on digital marketing agencies, productized services, and value-based pricing. Don't miss this great conversation with the amazing Jonathan Stark! The resources mentioned in this episode are: - Jonathan's website: https://jonathanstark.com/ - Jonathan's book, Hourly Billing Is Nuts: https://jonathanstark.com/hbin - Jonathan's podcast, Ditching Hourly: https://podcast.ditchinghourly.com/ oin us as we discuss healthcare marketing and verticalized agencies as a whole.

One of the questions that stumps people from starting memberships is how it fits within their other offers. What is the best offer to have alongside a membership program? How do you sell them both? I address that inside this episode and go over the details of my favourite offer, my one-on-one VIP packages and why I love them so much. Check out my VIP Business Design session here:  https://scalingdeep.com/coaching/  The price is going up soon so book a consult if you want to lock in the current rate.   

Align the customer's desired results with the firm's interest to maximize profits.-----------------Thank you to our sponsor, Avalara! Avalara's award-winning tax automation solutions help accounting practitioners of all sizes, from sole proprietors to Top 100 firms. Avalara simplifies sales tax compliance with real-time rates, automated returns filing, registrations, tax research and automated tax solutions for specialized tax areas. We live and breathe tax so you don't have to. Learn more at Avalara.com/Accountants.----------------- (00:00) - Building a Focused Firm Ep 05 (00:35) - Welcome to Part 05: Value Pricing & Offering Guarantees (06:40) - Where is the value? (08:14) - Compliance Value (08:47) - Economic Value (11:00) - Accounting Professionals vs. Number of Potential Clients (15:17) - What does price and value mean to an accounting firm? (15:59) - The rule of 3 (21:25) - Does any of this matter to your customers? (25:27) - How does Spiritual Value translate to your clients? (27:21) - What does this concept of spirtual value mean in context of pricing our services? (30:43) - Types of Value Pricing (34:38) - The problem with hourly rates? (38:13) - Answering the time/rate questions (51:28) - Types of Pricing Models (not based on time) (57:24) - Task-based and Output-based pricing (59:14) - Productized Service (01:00:52) - Access-based or Subscription Model (01:01:26) - Value-based Pricing (01:04:36) - Value Conversation Tips (01:07:28) - Mahan Khalsa 5 Golden Questions (01:10:55) - The 12 Ts for Option Building (01:14:18) - Service Delivery Options (01:16:48) - Option Building Results Options (01:18:14) - How to present your value options? (01:26:59) - Presenting your best option first (01:27:47) - Golden Rules for options (01:29:12) - Big guarantees, should set apart the top option (01:32:03) - Creative Guarantees -----------------Join the Focused Firm email list to get notified of future streams and CPE courses:https://go.earmarkcpe.com/the-focused-firm-----------------Get free CPE for listening to this podcast:https://app.earmarkcpe.com/?course_id=11d08a91-988a-4465-8e0c-e974240b637d-----------------Connect with Hector Garcia, CPA:Website: http://hectorgarcia.comLinkedIn: https://www.linkedin.com/in/hectormgarciacpa/Connect with Blake Oliver, CPA:LinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/-----------------Download the Earmark CPE App:Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app

In the second half of this interview with marketing entrepreneur and creative problem solver Hunter Davis, he shares how his struggle with burn out ended up leading his business in a niche direction. As many leaders know firsthand, it's easy to be overworked when carrying the responsibility of a company's success. Beyond a stressful work schedule, doing repetitive work without a personal connection to the “why” behind it can also lead to disillusionment with the industry at large. When Hunter realized he no longer felt a passionate connection with the marketing he was creating, he knew he needed to make a shift. Successful organizations tend to focus either on who their target client is or what specialty products or services will produce the highest rates of profitability. Hunter chose to zero in on both. By redirecting his marketing business to benefit a service he deeply believes in, he is able to bring more balance to his work and personal life. Instead of trying to do something new within an old system, he created a whole new approach when working with clients. Now his company works closely with the client using a step by step process that provides clarity and focus for marketing outreach. By observing a specific need, Hunter ventured outside the box to create a service that goes above and beyond typical marketing agencies. Now his company is thriving by providing clients with a whole experience for developing their business strategy rather than simply offering advertising servicesEpisode Linkshttps://thrilledtherapist.com. Main Topics Feeling disconnected from the “why” can lead to burnout (02:11) Using gut checks to reevaluate the direction of your business (06:30) The beauty of autonomy when you become your own boss (08:20) Systematizing leads to growth (13:06) Focusing by deciding on the “who” and/or the “what” (18:16) Effects of making a large shift in an organization (20:11) Hunter's process to create focus for clients (22:00) Hunter's next steps for scaling his business (25:17)   Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you'd like us to cover don't forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it's Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts

Hunter Davis began his entrepreneurial career in eighth grade making films for little league baseball teams. Now with over a decade of experience running his own marketing agency, Hunter continues to scale as his business expands. Early in his career, he felt dissatisfied with the response he received from clients. His video marketing products were meeting clients' needs, but his goal was to play a more important role in helping them increase visibility and production for their businesses. He expanded his offering by helping companies gain clarity on their marketing message. By writing meaningful scripts that highlighted his clients' targeted vision, he carved a niche approach for his brand that led to explosive growth.Main Topics A fun exercise for entrepreneurs- fantasizing about a simple dream job (02:43) Hunter starts his agency fresh out of college and faced challenges early on (06:40) His first entrepreneur experience in middle school filming little league games (09:37) Added value by helping companies gain clarity in their marketing messages (11:50) The risks and rewards of partnership in business (13:40) Hunter scales his business (18:07) Find your niche offering and let it do your marketing for you (21:13) Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you'd like us to cover don't forget to record us a quick voice memo and send it to hello@thefridayhabit.comThanks for listening to The Friday Habit.Until next time. Live every day like it's Friday.Apple PodcastsSpotifyGoogle Podcasts

Productizing and packaging services isn't a business model for everyone. For us, it is. It's been very fruitful and scalable and clients seem to love it. But just because you package a service together doesn't mean it will sell or even be successful. We found a few of our productized services failing to meet expectations or just outright sucking. We've since learned from those mistakes and even refuse to offer requested services until we've thoroughly tested them and are able to put them into a scalable, packaged service. The trick is finding a service offering that is not only appealing, but scalable, profitable, and consistently delivers objective value in terms of your clients' target KPIs. Here is the link to the marketing newsletter we both recommend: https://cm.wtaff.co/t/j-l-zkyijul-iuuhgdutl-jy/

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Sharon's LinkedIn linkedin.com/in/sharontoerekSharon's Twitter twitter.com/SharonToerekLegal + Creative legalandcreative.comInnovative Agency Podcast legalandcreative.com/the-innovative-agencyABOUT: SHARON TOEREKSharon Toerek is a marketing law and intellectual property lawyer dedicated to serving agencies. She's also the host of the Innovative Agency Podcast. A former President of the American Ad Federation (AAF) Cleveland, she serves on the American Association of Advertising Agencies (4A's) Legal Consultant panel.

Mitch Herrema of Bulb Digital joined me on Ditching Hourly to talk about his experience selling high-ticket productized services.Mitch's links:  Website Twitter ----Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Brad's LinkedIn linkedin.com/in/bradfarris/AnchorAdvisors.comABOUT: BRAD FARRISBrad is known for helping owners of agencies and expert firms grow through the $1M barrier to be $3M – $5M thriving agencies. For over 20 years, Brad has worked alongside agency owners to help them to sharpen their focus, raise their prices, and hire better people so that their firm can scale. Find out more about the work he does at AnchorAdvisors.com

This week's guest, Eleanor Mayrhofer was hesitant to start a client based business. After working as a creative director at a global digital agency for over 10 years, she was done with client-facing work. But after starting her own 1:1 service business, she had to deal with scope creep, boundary setting, project management all on her own. Knowing something had to change, she came across the idea of day rates and productized services. This has allowed her to sell her services easier, stand out, and attract perfectly aligned clients because the offer is attractive to the kind of people who have similar work styles and repels the clients who aren't aligned with her offering. Eleanor and Nicole discuss: Why she started her client-facing business in the first place How she discovered what didn't work for her about the traditional model and how she used that information to design an offering that was perfectly aligned with her energy type How she structured her offer to attract the most aligned clients who are looking for exactly what she is offering How she has created boundaries in her business to prevent scope creep Stay Connected with Eleanor: Visit her website, eleanormayrhofer.com Follow her on Instagram @eleanormayrhofer If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:  Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts.  Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!  Learn more about your Human Design and get your full chart for free. Click here to get your free chart. Interested in learning more about working with me? Click here to learn more about how we can work together.  Want to be in the know whenever I've got new content, freebies, and classes? Sign up for my email list.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:BLASTmedia.comBlog|PodcastStatwaxlindsey@blastmedia.comLinkedIn /in//lindseygroepper/ABOUT: LINDSEY GROEPPERAs President of BLASTmedia (recently named AdAge top place to work 2022), Lindsey is responsible for overseeing the strategic direction and operations of the B2B SaaS PR agency, as well as driving client acquisition

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:LinkedIn /in/JulianaMarulandaFacebook /ScaleTimeYoutube /ScaleTimeScaleTime PodcastScaleTime's 5-Minute DiagnosticABOUT: JULIANA  MARULANDAWith over 19 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses, Juliana Marulanda, founder at ScaleTime, has served over 300 digital agencies.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Tatiyana's LinkedIn @tatiyanacureHire to WinABOUT: TATIYANA CUREWe're joined this week by Tatiyana Cure to discuss the evolution of hiring in the modern world today. She helps managers and HR teams evaluate their talent/hiring strategies – a lot of which she has shared via her book, Hire to Win.

This week, Jim chats with Nick Lange, CEO of Everpost. Nick shares his journey from making wedding videos to pay his way through college to eventually working with the largest brands in the world. TOPICS DISCUSSED IN TODAY'S EPISODE Starting a media career Finding your own path in business Working for free to establish a portfolio Rolling thunder approach Tips for cold emails How to attract agencies for a production company Pivoting from custom projects to productized service Deep dive into a video production service Tips for good video content Resources: Everpost Eggs Tyrone Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)  

Scott Millard (@scottcmillard) fell in love with shooting, editing, and producing videos at age 13. While working in marketing at tech start ups over the last few years, Scott was shocked by how few SasS companies had good product explainer videos. Most of the videos he encountered were either produced via Fiverr or cost tens of thousands of dollars. Scott believed the market would appreciate a middle-of-the-road option — so, he left his day job and founded Videospark.  Tune in to hear the story of how Scott scaled Videospark to nearly $10k in MRR in just a few short months.  About the Show Zero to (point) One is hosted by yours truly, Zach Busekrus (@zboozee).    I'm an entrepreneur in residence at a marketing firm by day and building my own start up Sponstayneous by night.    Sponstayneous brings subscribers the best last-minute deals and upcoming steals on Airbnb.  My wife and I co-founded the company while living full-time on Airbnb last year.   There's a lot of podcasts out there that feature entrepreneurs: once they've gone public once they've had an exit or even once they've made their first million.   But not as many that feature the first-time Product Hunt launchers, the Indie Hacker that has yet to go viral on Twitter, or the micro influencer who wants to build their first niche product.    And there's where this show comes in. Zero to (point) One features a collection of ideas that may go nowhere, or just might change the world, from people you've never heard of, who may just become household names.    A nod to tech founder Peter Thiel's Zero to One framework, Zero to (point) One explores the beginnings of (very) early-stage creators and entrepreneurs whose first chapters are still being written.     Each guest featured on the show has MRR of $500 - $10k (no more and no less) or has 10k - 100k followers on Instagram, TikTok, or Twitter.    Come and meet the next generation of builders wherever you get your podcasts every Friday morning.    If you'd like to be on the show or if you know someone who might be a good fit for the show, send me an email at zach@sponstayneous.com or DM me on Twitter @zboozee.    Finally, be sure to subscribe — who knows?  You may just meet your future co-founder, your next great investment, or the next Steve or Elon right here. 

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:https://altagency.com/Greg's YouTube @GregHickmanTVGreg's LinkedIn @gregoryjhickmanABOUT: GREG HICKMANGreg is the Founder and CEO of AltAgency™, one of the top coaching and training companies for agencies looking to grow and scale by packaging their expertise. This involves installing systems for growth and leveraging automation to save time, with the end goal of divorcing their time from their income.

Do you want to grow your business but you don't have time to take on more clients? Have you ever thought of starting an agency? If you have thought of starting an agency, are you lost on where to begin?In this episode, Audrey shares how she has helped entrepreneurs scale their businesses by starting an agency. She shares all the tips that she has learned through the years and what starting an agency could mean for your business.Audrey shares what pieces of your business you can give to team members, who you should hire first, and what her business looks like now. She gives insight into the four elements of creating a productized service for your business.She also shares what mini-steps you can take to scale your business into an agency.From the fear of managing people to letting go of some of the pieces of your business, Audrey has you covered with all the tips and tricksIf you are ready to uplevel your business, then listen in to this amazing episode.IN THIS EPISODE:Learn what an agency isUnderstand how to start building your business into an agencyDiscover the four elements you need to scale your businessLINKS AND RESOURCES:How to Find AudreyFollow Audrey on LinkedInSmall But Mighty Agency PodcastGet the Mighty Pod Model Chest SheetSOP ShoppeWebsiteInstagramApply to work with Kari & CompanyFeel the Fear and Do it Anyway by Susan JeffersTo get the full show notes, links mentioned in this episode or to read the transcript head to my website: https://kariandcompany.com/podcast

Jim is joined by 4 impressive thought leaders in the productized services space to really break down and demystify this lucrative business sector. Members of the roundtable include John Doherty, CEO of Editor Ninja: Sam Shepler, CEO of Testimonial Hero: Karl L Hughes, CEO of Draft Dev: and Joel Klettke, CEO of CaseStudyBuddy. TOPICS DISCUSSED IN TODAY'S EPISODE What is a productized service How far should you niche downWait, how do you pronounce niche? How do determine when to expand the niche How to price services out Should you be flexible with your service? Training sales teams How to get business / lead generation  Resources: John Doherty, CEO of Editor Ninja Sam Shepler, CEO of Testimonial Hero Karl L Hughes, CEO of Draft Dev Joel Klettke, CEO of Case Study Buddy Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)

Topics discussed in the episode: From bootstrapped to profitable exit VC funding vs targeted mentorship Creating a JTBD (jobs-to-be-done) framework Launching DFY services on top of software products Finding opportunities in churn surveys SOPs and KPIs: the cornerstones of team expansion The components of successful link building Infographics as a backlink-magnet Incorporating humor in outreach The future of Postaga Presenting Sponsor: ZenPilotAnd be sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.ZenPilot knows that you are tired of wasting time on trial-and-error — that's why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.So, what are you waiting for?Go to zenpilot.com to learn more.Resources mentioned in this episode: ZenPilot Postaga TinySeed Charm Offensive Grow Together SEO Facebook group

Patrick Frank is a Video Entrepreneur and the Founder of Patchbay Media. Patchbay Media works with creative agencies, schools & education organizations, small businesses, and advocacy nonprofits to create targeted, cinematic videos for more effective online marketing. He's also the Founder of EditVideoCalls.com. EditVideoCalls.com turns your everyday Zoom calls into useful, shareable videos. by helping coaches & consultants create social media videos, training videos, and website videos from the Zoom calls they're already having. He's also the author of Zoom Out, the video first playbook. EditVideoCalls.com: https://editvideocalls.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup