Podcasts about email john

In this episode, I chat with shark researcher John Chisholm. John has been studying sharks for over 30 years. Topics include White Shark sightings off the coast of Massachusetts, how to coexist with sharks, and how to survive a shark attack! Follow John on Twitter!Email John: masssharks@gmail.com Join us for the after-show! Follow Corbin MaxeyWebsite: https://corbinmaxey.com YouTube: https://goo.gl/ZbuBnRTikTok: https://vm.tiktok.com/prvYxR/ Instagram: https://goo.gl/NDYWFF Facebook: https://goo.gl/ZsE1SP Twitter: https://goo.gl/F4zVfN

Another episode of John Rhoades' weekly epic metal odyssey. Give it a listen and shoot him an email with your feedback and/or requests!  Email John: john@rabbitinredradio.com For More Rabbit In Red Radio:  Listen To Our Internet Radio Station Or On Demand Episodes: www.rabbitinredradio.com Call The Show Or Leave A Voicemail: 215-240-7839  Email The Show: mike@rabbitinredradio.com  Join Us On Facebook: www.facebook.com/groups/rabbitinredradio Follow Us On Twitter: @RIRShowOfficial  Grab Some Rabbit In Red Radio Goodies: www.teepublic.com/user/rabbitinredradio

Another episode of John Rhoades' weekly epic metal odyssey. Give it a listen and shoot him an email with your feedback and/or requests!  Email John: john@rabbitinredradio.com For More Rabbit In Red Radio:  Listen To Our Internet Radio Station Or On Demand Episodes: www.rabbitinredradio.com Call The Show Or Leave A Voicemail: 215-240-7839  Email The Show: mike@rabbitinredradio.com  Join Us On Facebook: www.facebook.com/groups/rabbitinredradio Follow Us On Twitter: @RIRShowOfficial  Grab Some Rabbit In Red Radio Goodies: www.teepublic.com/user/rabbitinredradio

Where does one even begin when trying to describe this weeks guest? Legend? Sure. Genius? Of course. Avid Pintsman? You bet. But who could it be? Well, anyone would recognise his bebeanied silhouette as it makes its way towards The Moon Under Water. It's comedian, actor and the man who definitely didn't make the vaccine all on his own… it's only bloody Alistair Green! Alistair is a serious alehouse expert and will give every tavern a chance. Whether it has a flat roof or a thatched roof he's not one to judge a pub by its cover. And as perfectly reflected by his drinks choices he most certainly isn't a fussy drinker. Strap yourself in, this is going to be one for the history books.Want to contact the Landlord? Email John@moonunderpod.com See acast.com/privacy for privacy and opt-out information.

 John Haji is the former President and Co-Founder of “Gentleman's Box,” and is one of the founding fathers of SUBTA, the Subscription Trade Association, and co-founder of the world's first and largest subscription industry event, SubSummit. On Story Tuesday, John shares key lessons he learned in his entrepreneurship journey that have been instrumental to his success, the growth and successful exit of Gentleman's Box. We also talk about why adaptability is a keystone skill in business and entrepreneurship as well as the origins and mission of the Subscription Trade Association.  This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Guest Links:https://www.SUBTA.comhttps://www.linkedin.com/in/john-haji/Email: John@subta.comInstagram & Twitter: @subta Instagram & Twitter: @jjhaji Host Links:Podcast Website: https://thebusinesscouchwithdryishai.buzzsprout.com/Connect with Dr. Yishai: https://www.DrYishai.com/contact Dr. Yishai's email: Yishai@DrYishai.comDr. Yishai's Instagram: @DrYishai or https://www.instagram.com/dryishai/Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved. 

Reeves, Coren Mitchell, Beckham, Derbyshire, VapoRub. Whilst there are many famous Vick's out there, none of them have yet to grace The Moon Under Water. But thankfully that's all about to change, as we invite radio and television presenter Vick Hope to create her own ‘pub of the mind'.Vick has been lucky enough to live in not one but TWO of the great tavern towns. Add that to her experiences on both sides of the bar and you can be sure that her fantasy pub is going to be an absolute belter. Expect tavern tales of old, stories of human statues, and many a finger pistol lifted high.Want to contact the Landlord? Email John@moonunderpod.com See acast.com/privacy for privacy and opt-out information.

John Haji is the former President and Co-Founder of “Gentleman's Box,” and is one of the founding fathers of SUBTA, the Subscription Trade Association, and co-founder of the world's first and largest subscription industry event, SubSummit. On Insight Sunday, John shares the story and inspiration behind co-founding and growing Gentleman's Box as well as the many pivots and shifts along the way. John also shares how he prepared in advance of launching and key factors in harnessing feedback -both positive and negative- to continue fueling growth.  This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Guest Links:https://www.SUBTA.comhttps://www.linkedin.com/in/john-haji/Email: John@subta.comInstagram & Twitter: @subta Instagram & Twitter: @jjhaji Host Links:Podcast Website: https://thebusinesscouchwithdryishai.buzzsprout.com/Connect with Dr. Yishai: https://www.DrYishai.com/contact Dr. Yishai's email: Yishai@DrYishai.comDr. Yishai's Instagram: @DrYishai or https://www.instagram.com/dryishai/Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved. 

If you head south of the River Thames you will find some of the most legendary pub zones around: Sydenham, Anerley, Mottingham, Chislehurst. And nobody is more experience in sub-Thames pubbing than actor, writer, comedian and Taskmaster champion Kerry Godliman. When creating her dream alehouse Kerry really employed a scattergun approach. She was living in the moment, not spending hours upon hours deliberating over each choice. And even though this is the polar opposite of how Landlord John would operate, it can’t be denied that it leads to one hell of a creation. Want to contact the Landlord? Email John@moonunderpod.com See acast.com/privacy for privacy and opt-out information.

When George Orwell wrote ‘The Moon Under Water' he probably didn't imagine that the pub he so desired would go on to become the meeting place of two commercial digital indie radio titans. Well it has, because the shadowy figure that is approaching its doors looks suspiciously like commercial digital indie radio presenter Dave Berry.John, Dave and the lovely Robin hunker down around a table at The Moon Under Water to discuss Greenwich pubs and the body clock of a breakfast radio presenter (and how that plays a role in visiting alehouses). As with all guests we welcome into the tavern of the mind Dave will have to decide on the drinks that will populate his dream bar... and there's even a rare appearance from a mystical Northerner.Want to contact the Landlord? Email John@moonunderpod.com. See acast.com/privacy for privacy and opt-out information.

Another episode of John Rhoades' weekly epic metal odyssey. Give it a listen and shoot him an email with your feedback and/or requests! Email John: john@rabbitinredradio.com For More Rabbit In Red Radio: Listen To Our Internet Radio Station Or On Demand Episodes: www.rabbitinredradio.com Call The Show Or Leave A Voicemail: 215-240-7839 Email The Show: mike@rabbitinredradio.com Join Us On Facebook: www.facebook.com/groups/rabbitinredradio Follow Us On Twitter: @RIRShowOfficial Grab Some Rabbit In Red Radio Goodies: www.teepublic.com/user/rabbitinredradio

Another episode of John Rhoades' weekly epic metal odyssey. Give it a listen and shoot him an email with your feedback and/or requests! Email John: john@rabbitinredradio.com For More Rabbit In Red Radio: Listen To Our Internet Radio Station Or On Demand Episodes: www.rabbitinredradio.com Call The Show Or Leave A Voicemail: 215-240-7839 Email The Show: mike@rabbitinredradio.com Join Us On Facebook: www.facebook.com/groups/rabbitinredradio Follow Us On Twitter: @RIRShowOfficial Grab Some Rabbit In Red Radio Goodies: www.teepublic.com/user/rabbitinredradio

Another episode of John Rhoades' weekly epic metal odyssey. Give it a listen and shoot him an email with your feedback and/or requests! Email John: john@rabbitinredradio.com For More Rabbit In Red Radio: Listen To Our Internet Radio Station Or On Demand Episodes: www.rabbitinredradio.com Call The Show Or Leave A Voicemail: 215-240-7839 Email The Show: mike@rabbitinredradio.com Join Us On Facebook: www.facebook.com/groups/rabbitinredradio Follow Us On Twitter: @RIRShowOfficial Grab Some Rabbit In Red Radio Goodies: www.teepublic.com/user/rabbitinredradio

My salespeople had a favorite “Whine”— ”Homeowners only care about the price and we're too expensive.” When in fact, survey after survey tells us that price is rarely the main reason why homeowners select a particular contractor. In today's interview, I discuss the sales process you need to get your price, with expert John DeRosa. What you'll hear in this episode: John's work as director of contractor training and customer experience at SRS Distribution, including travel and seminars His 25 years in the building material industry after initially training to be a chef The focus on customers' needs in a consulting role Focusing on customer success with their business skills Changing the consumer's perception of contractors and the price-driven sale Showing the homeowner the value you bring to the process Why you can't let the decision come down solely to price Show the differentiation between you and the competition Ask the questions—and then, LISTEN! Show the homeowner that all contractors are not created equal Closing the sale and making the homeowner feel like they are getting a great deal Improving sales skills The #1 reason contractors fail? Not charging enough How to overcome the phenomenon of “sales guilt” Working with the homeowner in structuring their affordable roof system John's best sales advice: Learn to debrief after every sales interaction John's Resources & Links: John's bio Email John: jderosa@srsdistribution.com SRS Webinar Series - YouTube www.bbb.org (Ranks business types with the highest number of inquiries) Resources / Links: Check Out My NEW Website: The Roofer Coach Download My FREE 1-Page Business Plan Text Me @ (510) 612-1450 – Say Hi! I would love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** ~Please Share My Podcast With Other Contractors~ THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special $50 discount! https://www.callruby.com/roofershow Or Call Ruby at (844) 326-7829 Check out the app!! My Listeners Get a 21-Day Money-Back Guarantee!

John Cavill is an inspiration to us all, as he creates opportunities for coaches and clubs across the UK through bringing remote ‘tennis’ classes to thousands and thousands of school kids in the UK. This is where it all starts in our sport.  Not only has the initiative created lots of local media attention but John has recently featured on BBC Breakfast, BBC Look East and ITV Anglia. Tennis Works is now involved in raising funds for Comic Relief through the Red Nose Tennis Challenge and hope that children and adults across the country will get involved. Listen to how John is now working with over 2000 schools a week through lockdown and get involved in his Red Nose Day challenge! Email John to get involved in the Red Nose Day Challenge: john.cavill@tennisworks.net You can donate to the Red Nose Day Challenge here:https://www.justgiving.com/fundraising/tennisu-rednoseday21 Facebook: www.facebook.com/TennisUnlocked Twitter: @tennisunlocked Instagram: @tennis.unlocked

Another episode of John Rhoades' weekly epic metal odyssey. Give it a listen and shoot him an email with your feedback and/or requests! Email John: john@rabbitinredradio.com For More Rabbit In Red Radio: Listen To Our Internet Radio Station Or On Demand Episodes: www.rabbitinredradio.com Call The Show Or Leave A Voicemail: 215-240-7839 Email The Show: mike@rabbitinredradio.com Join Us On Facebook: www.facebook.com/groups/rabbitinredradio Follow Us On Twitter: @RIRShowOfficial Grab Some Rabbit In Red Radio Goodies: www.teepublic.com/user/rabbitinredradio  

In today's episode Agilent's own John DiMare asks you to submit your Questions and Topic Suggestions for SEASON three. Peak Tales is a podcast designed for scientists, researchers, and students. In each episode, we discuss tips and tricks to help you improve your high performance liquid chromatography (HPLC) or gas chromatography (GC) methods and results. Each episode is dedicated to either HPLC or GC separation. Join our application specialists as they cover topics that increase your productivity and give you the best chromatography results possible.  Email John @:    peaktales@agilent.com For more information go to: www.agilent.com Want to suggest a future topic for discussion on HPLC or GC separation? Email the producer at peaktales@agilent.com with your idea. Thanks for listening and tell your chromatography colleagues about this great new resource!

Another episode of John Rhoades' weekly epic metal odyssey. Give it a listen and shoot him an email with your feedback and/or requests! Email John: john@rabbitinredradio.com For More Rabbit In Red Radio: Listen To Our Internet Radio Station Or On Demand Episodes: www.rabbitinredradio.com Call The Show Or Leave A Voicemail: 215-240-7839 Email The Show: mike@rabbitinredradio.com Join Us On Facebook: www.facebook.com/groups/rabbitinredradio Follow Us On Twitter: @RIRShowOfficial Grab Some Rabbit In Red Radio Goodies: www.teepublic.com/user/rabbitinredradio

Another episode of John Rhoades' weekly epic metal odyssey. Give it a listen and shoot him an email with your feedback and/or requests! Email John: john@rabbitinredradio.com For More Rabbit In Red Radio: Listen To Our Internet Radio Station Or On Demand Episodes: www.rabbitinredradio.com Call The Show Or Leave A Voicemail: 215-240-7839 Email The Show: mike@rabbitinredradio.com Join Us On Facebook: www.facebook.com/groups/rabbitinredradio Follow Us On Twitter: @RIRShowOfficial Grab Some Rabbit In Red Radio Goodies: www.teepublic.com/user/rabbitinredradio

Another episode of John Rhoades' weekly epic metal odyssey. Give it a listen and shoot him an email with your feedback and/or requests! Email John: john@rabbitinredradio.com For More Rabbit In Red Radio: Listen To Our Internet Radio Station Or On Demand Episodes: www.rabbitinredradio.com Call The Show Or Leave A Voicemail: 215-240-7839 Email The Show: mike@rabbitinredradio.com Join Us On Facebook: www.facebook.com/groups/rabbitinredradio Follow Us On Twitter: @RIRShowOfficial Grab Some Rabbit In Red Radio Goodies: www.teepublic.com/user/rabbitinredradio

Premiere episode of John Rhoades' weekly epic metal odyssey. Give it a listen and shoot him an email with your feedback and/or requests! Email John: john@rabbitinredradio.com For More Rabbit In Red Radio: Listen To Our Internet Radio Station Or On Demand Episodes: www.rabbitinredradio.com Call The Show Or Leave A Voicemail: 215-240-7839 Email The Show: mike@rabbitinredradio.com Join Us On Facebook: www.facebook.com/groups/rabbitinredradio Follow Us On Twitter: @RIRShowOfficial Grab Some Rabbit In Red Radio Goodies: www.teepublic.com/user/rabbitinredradio

Another episode of John Rhoades' weekly epic metal odyssey. Give it a listen and shoot him an email with your feedback and/or requests! Email John: john@rabbitinredradio.com For More Rabbit In Red Radio: Listen To Our Internet Radio Station Or On Demand Episodes: www.rabbitinredradio.com Call The Show Or Leave A Voicemail: 215-240-7839 Email The Show: mike@rabbitinredradio.com Join Us On Facebook: www.facebook.com/groups/rabbitinredradio Follow Us On Twitter: @RIRShowOfficial Grab Some Rabbit In Red Radio Goodies: www.teepublic.com/user/rabbitinredradio

Premiere episode of John Rhoades' weekly epic metal odyssey. Give it a listen and shoot him an email with your feedback and/or requests! Email John: john@rabbitinredradio.com For More Rabbit In Red Radio: Listen To Our Internet Radio Station Or On Demand Episodes: www.rabbitinredradio.com Call The Show Or Leave A Voicemail: 215-240-7839 Email The Show: mike@rabbitinredradio.com Join Us On Facebook: www.facebook.com/groups/rabbitinredradio Follow Us On Twitter: @RIRShowOfficial Grab Some Rabbit In Red Radio Goodies: www.teepublic.com/user/rabbitinredradio

John is back to talk his coaching and training business. Be sure to check him out at ncourageservices.com. Email John from there and put in the subject "Career Paths" to try to win a discovery call.

Contact info:You may reach John or his team at any of the following:-Reach our team to chat more here: support@giftologygroup.com-Email John directly: john@giftologygroup.com-Download our no-cost playbook here to kickstart your gifting plan: www.giftologysystem.com-Receive our 10 Worst Gifts list and sign up for our weekly email newsletter for more tips and best practices: www.thegiversedge.com Bio: John Ruhlin is the world’s leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Giftology and has been featured in Fox News, Forbes, Fast Company, Inc and New York Times. While becoming the #1 performer out of 1.5 million sales reps for one of the world’s most recognizable brands, John developed a system of using generosity to gain access to elite clients and generate thousands of referrals. He and his firm now help automate this process for individuals and organizations like UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, and Caesar’s Palace. John and the Giftology team can help any individual turn their clients into their own personal sales force to drive exponential growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we talk about an extremely important topic, dealing with stress so that we don’t simply survive but move forwards more positively.  I’m joined by Dr John Perry who has led the exploration of specific aspects of Mental Toughness and a variety of applications – including new insights into understanding stress management all of which have direct implication for practitioners.   Key Takeaways: Motivation is a complex phenomenon. How people respond to pressure situations. Sport teaches you that failure and disappointment is a consistency in life. Developing your skills through reflection and self-awareness can improve your mental toughness. Counselling skills are important to help people who struggle to learn from their mistakes and don’t enjoy reflecting. When we’re in a flow state or are present minded it’s a feeling.  It’s a skill transitioning from a cognitive to affective state. People performing at the very top of their fields are able to access affective states more easily.   Connect with Dr John Perry: Twitter: @johnperry81 Email: John.Perry@mic.ul.ie   Connect with David To book a call with David Join David @ The Sports Psychology Hub   Useful Resources Well-Being Menu   Other Useful Podcast Episodes Doug Strycharczyk: The Importance of Mental Toughness David Charlton: How the Mentally Tough Deal with Lockdown Professor Peter Clough: Why is Mental Toughness Important David Charlton: How Can I Be Grateful For The Little Things

John is a multifamily real estate entrepreneur and marketing maven with extensive experience collaborating with others to deliver profitable results. He is also the host of the popular real estate podcast Target Market Insights. Email John at john@casmoncapital.com and find him online at casmoncapital.com.

What are the opportunities presented to a perioperative practitioner when political devolution becomes a reality? What can we learn from the experiences of a team leading the introduction of ERAS+ and prehabilitation across Greater Manchester with a 'Spread and Scale innovation grant' from the Health Foundation? How do you demonstrate benefits which patients and fee payers can understand? How do you go about leading a prehab transformation program, which aims to provide prehab for more than 2000 patients affected by cancer, over 2 years? The GM teams are very happy to host teams in Manchester who may want to visit MFT and see Surgery School in action and show colleagues what they are aiming to achieve with GM Cancer Prehab. Email John on John.moore@mft.nhs.uk or john.moore@erasplus.co.uk ERAS+ website is here: https://www.erasplus.co.uk/ NHS Innovation Accelerator website: https://nhsaccelerator.com/ GM Active are here: https://www.gmactive.co.uk/ Presented by John Moore, consultant in anaesthetics and critical care medicine from Manchester, UK, Clinical Head of the Division of Anaesthetics, Peri-operative medicine and Critical Care at Manchester University Hospital NHS Foundation Trust.

John can be reached via:Email: John@summitrisksolutions.caPhone: 226) 802-2762Follow John on Twitter, @1975BuickConnect with John on Linkedin, http://linkedin.com/in/john-farquhar-9b88771a2Keeping it Safety Dawg Simple!#summitRisk #truckingsafety, #safetydawg

On this episode, you are in for a treat! Rose McKinney-James is the former President and CEO for the Corporation for Solar Technology and Renewable Resources, and former Commissioner with the Nevada Public Service Commission. She has a unique and timely perspective from which to speak on the issue of diversity in the energy industry. Rose has an extensive history in public service, private sector corporate sustainability, social impact, and non-profit volunteerism. She is the Managing Principal of Energy Works LLC and McKinney-James & Associates. Her firms provide business-consulting services and advocacy in public affairs, energy policy, strategy, and economic and sustainable development.  Rose began her career in Washington D.C., serving first in various internships and soon moved into positions within the private and public sectors in local, state, and federal govt levels. Join us for this inspiring and motivating conversation about how the energy industry can take positive steps forward in promoting diversity. You will want to hear this episode if you are interested in... How Rose got her start in the renewable energy movement [1:59] Pivotal events in Nevada's implementation of renewable energy [4:02] Why diversity is a very REAL issue in the energy industry [10:17] What it will take to overcome the prejudice and lack of equality that exist [15:01] Rose's participation in The American Association of Blacks In Energy [17:55] Resources & People Mentioned Get your name in the “hat” to receive a free copy of the book Rose is featured in, The Energy Within Us. Email John(at)SmartEnergyDecisions(dot)com Nevada's Renewable Portfolio Standard The American Association of Blacks in Energy (AABE) Connect with Rose McKinney-James EnergyWorks LLC McKinney-James and Associates Follow Rose on LinkedIn Rose McKinney-James is a clean energy advocate, small business leader, and independent corporate director with a long history in public service, non-profit volunteerism and private sector corporate social responsibility. She is the former President and CEO for the Corporation for Solar Technology and Renewable Resources, (CSTRR), a former Commissioner with the Nevada Public Service Commission, and served as Nevada's first Director of the Department of Business and Industry. Rose is currently the Managing Principal of Energy Works LLC and McKinney-James & Associates. Her firms provide business-consulting services and advocacy in the areas of public affairs, energy policy, strategy and economic and sustainable development. Ms. McKinney-James has over two decades of experience in advocacy in legislative and utility regulatory proceedings relative to renewable and clean energy policy and community and stakeholder outreach in Nevada and the U.S. She has helped to shape much of the energy policy framework in place in the state of Nevada Working with a diverse group of advocates, McKinney-James led the effort to facilitate the passage of the first Renewable Energy Portfolio Standard (RPS) in Nevada. This was the first of many successful collaborations resulting in significant clean energy policy advancement in the state. McKinney-James is a member of the Executive Leadership Council and serves as Board Chair for the Energy Foundation. She is the Immediate Past Board Chair for the American Association for Blacks in Energy (AABE). In 2013 Rose was selected to serve as an Inaugural Ambassador for the C3E initiative supporting increased participation by women in the clean energy sector. As of May, 2019 she adds the title of Co-Author to her bio with the publishing of her first literary adventure, “The Energy Within Us”. Ms. McKinney-James joins four of her closest colleagues as they provide insights based on their collective personal journeys in the energy profession. Connect With Smart Energy Decisions https://smartenergydecisions.com Follow them on Facebook Follow them on Twitter Follow them on LinkedIn Subscribe to Smart Energy Voices Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Episode Summary This episode is all about how even a subtle shift in approach in marketing can work wonders. Marketing maverick John Casmon drops some golden nuggets on how you can elevate your business with the power of marketing. His eye opening advice goes into how people use marketing the wrong way, often leading to wasted efforts. When done correctly, marketing educates your prospects and makes them want to know more about what you do. When done incorrectly, your prospect feels pressured and an awkward situation is created. What you'll learn from this episode: The power of marketing for real estate. You must have a clear understanding of your price points, understanding your distribution, understanding your promotion. One of the best ways to market your business is to educate people about what you do slowly and steadily rather than going straight in for the sale. In a nutshell, Marketing is simply letting people know what you do and how it benefits them. Give people a chance to learn about your work on their own. From time to time send them an email or put up a blog post so that they aren't pressured and can take their time. Send out emails that would be beneficial to people rather than sending emails that are promotional Resources from this episode Email: John@casmoncapital.com Website: midwestresummit.com Book recommendation Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones By James Clear   Guest's Bio John Casmon is a real estate entrepreneur, who has partnered with busy professionals to invest in close to $90 million worth of apartments. John hosts the Target Market Insights podcast where he covers multifamily and marketing insights. In addition. he is the co-creator of the Midwest Real Estate Networking Summit, a no pitch event to connect like-minded investors. With a background in marketing, he has overseen campaigns for General Motors, Nike and Coors Light amongst others. John was even recognized by Black Enterprise Magazine as one of the “Top Executives in Advertising and Marketing”.   Connect with us To connect with Jason, please email or call him at: Phone: (303) 949-8662 Email: info@ecospace.com Wesbite: https://ecospace.com/ We look forward to hearing from you! Sponsor Please visit Apartment Investing Show subscribe and hit the golden bell icon! and please go to iTunes to leave us a rating and write a review. Each review helps us reach a larger audience with your episode (Creative Real Estate Podcast)

Episode Summary This episode is all about how even a subtle shift in approach in marketing can work wonders. Marketing maverick John Casmon drops some golden nuggets on how you can elevate your business with the power of marketing. His eye opening advice goes into how people use marketing the wrong way, often leading to wasted efforts. When done correctly, marketing educates your prospects and makes them want to know more about what you do. When done incorrectly, your prospect feels pressured and an awkward situation is created. What you'll learn from this episode: The power of marketing for real estate. You must have a clear understanding of your price points, understanding your distribution, understanding your promotion. One of the best ways to market your business is to educate people about what you do slowly and steadily rather than going straight in for the sale. In a nutshell, Marketing is simply letting people know what you do and how it benefits them. Give people a chance to learn about your work on their own. From time to time send them an email or put up a blog post so that they aren't pressured and can take their time. Send out emails that would be beneficial to people rather than sending emails that are promotional Resources from this episode Email: John@casmoncapital.com Website: midwestresummit.com Book recommendation Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones By James Clear   Guest's Bio John Casmon is a real estate entrepreneur, who has partnered with busy professionals to invest in close to $90 million worth of apartments. John hosts the Target Market Insights podcast where he covers multifamily and marketing insights. In addition. he is the co-creator of the Midwest Real Estate Networking Summit, a no pitch event to connect like-minded investors. With a background in marketing, he has overseen campaigns for General Motors, Nike and Coors Light amongst others. John was even recognized by Black Enterprise Magazine as one of the “Top Executives in Advertising and Marketing”.   Connect with us To connect with Jason, please email or call him at: Phone: (303) 949-8662 Email: info@ecospace.com Wesbite: https://ecospace.com/ We look forward to hearing from you! Sponsor Please visit Apartment Investing Show subscribe and hit the golden bell icon! and please go to iTunes to leave us a rating and write a review. Each review helps us reach a larger audience with your episode (Creative Real Estate Podcast)

When dealing with insurance companies, there is an array of opportunities for contractors to benefit from and make optimal cash. While the process for this may be unfamiliar for many, John Dye has mastered the technique of making money through insurance claims and shares an abundance of tangible tips you can apply to your own construction company.  John and Dave discuss the process of collecting deductibles, optimal marketing campaigns for construction owners, and how to target neighborhoods after natural disasters hit. John not only shares detailed strategies to improve your business but provides additional resources you can utilize now. Join Dave in this insightful and educational conversation with John.  Show Highlights:  John discusses the opportunities arising from the current pandemic we're facing  Crises have happened in the past and they'll happen again so we should always run our businesses like we're prepared for them  It's important to pick up your cash and collect your receivables now  John shares how he got involved in the construction industry and how to build his own supplement company  Contractors often don't realize the insurance process is different than retail and they're often leaving money on the table  One of the biggest mistakes contractors make is taking on policyholders they shouldn't  Educating your customer is key in the restoration business  What does it take to get paid for jobs that have to go through insurance companies How should contractors be marketing  Hail Trace is a company that follows storms and damage caused by storms that contractors can utilize data from Now is a great time to educate yourself and John shares the different programs he has available  Links:  For Tips, Strategies, and Free Downloads! Download My FREE 1-Page Business Plan! https://www.theroofershow.com Text Me @ (510) 612-1450 - Say Hi!  I would love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** Please Share My Podcast With Other Contractors! FREE Evaluation! I will also work with you one-on-one. Contact Me HERE to Get Started! Contact John:  John's Art of the Supplement Website John's Facebook Become an Art of the Supplement Certified Expert Free Resources from John - for Dave's Listeners! John's Email John's LinkedIn THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special $50 discount! https://www.callruby.com/roofershow Or Call Ruby at (844) 326-7829 Check out the app!! —-> My Listeners Get a 21-Day Money Back Guarantee

Christ in Galilee – John Meacham pt 2We are continuing our conversation about the “Soon Return of Jesus” today with our good friend, John Meacham. John has been sharing some unique insight as he has been telling us about his visions, his calling and his efforts to prepare the Church (and the world, for that matter) about the timing for Jesus soon return. If you missed any of the prior interviews, you need to go back and listen to them in the archives. They have a lot of information. So much, we don’t have time to go over it today…because we have MORE information to share with you. Praise God! Help me welcome back to the program, our good friend, John Meacham. John, thank you for coming back on today! Today, we are going to be discussing some things from your book, “Is Your Church Heavenly.” I think, specifically, we are going to be talking about your trip to Galilee. Correct? And when was that trip? What did you want to share with us about that trip? This is the final interview of your book and the information on your website. Let’s talk about Jesus coming back to Galilee and the preparations you are making. In Part One: John shares about a special visit he had with another pastor who was impressed with what he has been sharing with us over these last several episodes. We conclude our interview in Part Two with a discussion of John planning a return trip to Galilee in September 2022. Whether Jesus is “returning” at that time or not does not matter, John knows that is where HE is supposed to be. This has been an interesting series of interviews with John Meacham. I hope you have gained a lot out of this series. I encourage you to go back and listen to all of them – maybe do a “binge session” (just one interview after another over a few days). I believe you will gain a lot of insight into everything John has been sharing with us. The most important part I want to leave you with is this: Whether you believe John Meacham has the spirit of John the Apostle on him or not does not really matter. All that matters is your relationship with Jesus the Christ. John Meacham knows what his calling is. He knows the relationship he has with Jesus. He knows what he is supposed to be doing until Jesus returns. He knows where he is supposed to be in obedience to the Lord’s command on his life. The question I have for you is this: DO YOU? You have seen all of the events unfolding on the news. Panic is everywhere… This is NOTHING as compared to what the “days of tribulation” will be like. As Jesus described, these are only the “birth pangs.” Believe me, if you are not a believer, “You ain’t seen nothing yet!” Take a moment and ask the Lord to forgive you of your sins. Ask Him to become the Lord and Savior of your life. Ask Him to give you a NEW SPIRIT – one that makes you a “Child of God Himself!” THAT is the only thing that matters in Eternity. If you received anything from this series of interviews with John Meacham – I pray it was THAT! For John Meacham and myself, this is Pastor Bob Thibodeau reminding you to BE BLESSED IN ALL THAT YOU DO! CONTACT INFORMATION:Website:  john@dazzlinglight.org (mailto:john@dazzlinglight.org) Get in touch with John for a free copy of his book (limited quantities available). Email John and tell him you heard his interview on this podcast! LIST OF ALL THE INTERVIEWS WITH JOHN “The Apostle” Meacham: Episode 643 (https://kcrpodcast.com/episodes/the-dazzling-light-john-meacham-pt-2/) Episode 650 (https://kcrpodcast.com/episodes/jesus-sings-at-amity-church-john-meacham-pt-1/) Episode 651 (https://kcrpodcast.com/episodes/jesus-sings-at-amity-church-john-meacham-pt-2/) Episode 664 (https://kcrpodcast.com/episodes/three-dreams-of-jesus-john-meacham-pt-1/) Episode 665 (https://kcrpodcast.com/episodes/three-dreams-of-jesus-john-meacham-pt-2/) Episode 631   ...

Three Dreams of Jesus’ Second Coming John Meacham pt 2If you missed any of our prior interviews, you can go to John’s website, www.dazzlinglight.org (http://www.dazzlinglight.org/) and find the links to those episodes. We have discussed being “Born Again” in the first interview. We talked about “God Speaks” in the second interview. John told us about “The Dazzling Light” in interview number three. Then, last time, in interview number four, we talked about “Jesus Sings at Amity Church.” Now, today he will be sharing about “Three Dreams of Jesus’ Second Coming.” Praise God! That’s what I’m all about! Amen! Tell us about what the Lord showed as it relates to the Second Coming of Jesus… John, if someone wanted to get more information on everything you are talking about today, how can they do that? How can they get in touch with you? Folks, you’ve heard it. We’ve been talking about this topic for over a year now, having John Meacham to continue to come back on the program with the express purpose of talking about the “soon return of Jesus.” Now, John is getting confirmations from the most unusual sources about God specifically directing people to search his name on Google and confirm the messages He is giving to them from what John is sharing. We also have the Lord appearing to many, MANY Muslims and they instantly become believers! Even though they know they will face extreme persecution, they refuse to believe the lies of Islam anymore. They have met the Lord “face to face” and they now know the Truth (that will and has, set them free)! There is no doubt, we are living in the final moments of the final hours of the final days before Jesus returns for his Bride, the true Church of believers. Are you ready? Are you sure? If not, you need make sure. Go to John’s website www.dazzlinglight.org (http://www.dazzlinglight.org/) and take a look around. Listen to some of the interviews. Read the articles. Time is truly, running out. Get in touch with John for a free copy of his book (limited quantities available). Email John and tell him you heard his interview on this podcast! CONTACT INFORMATION:Website:  john@dazzlinglight.org (mailto:john@dazzlinglight.org)

Operating your business can be overwhelmingly complex... or awesomely simple! Meet John Spence, a keynote speaker and executive coach for businesses around the world. John has created training programs for more than 30 Fortune 500 companies. He’s taught at MIT and the Wharton School of Business. His clients include Apple, AT&T, Bank of America, Coca-Cola, FedEx, GE, and dozens of other prominent brands. John is the author of the bestseller “Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action.” In this interview John shares powerful strategies that will help you turn vague business advice into highly actionable processes. Where do you want your business to be this time next year? Increase the velocity of your business growth starting today by scheduling a free Velocity Call with Allison Dunn! https://my.timetrade.com/book/DY6LNWant to dive deeper? • Buy John’s book AWESOMELY SIMPLE. https://www.amazon.com/Awesomely-Simp...• Get a FREE overview of the book's principles online. https://johnspence.com/wp-content/upl...• See a list of John ’s favorite business books. https://johnspence.com/wp-content/upl...• Email John questions about your business! Contact: john@johnspence.com. Are you ready to take your career or business to the next level? You can schedule a FREE 30-minute Velocity Call with executive coach Allison Dunn! Before the call, please plan to discuss: • Your biggest goal for the next 90 days • Your top long term business goals • The biggest opportunity in your business right now • Obstacles preventing the growth you want to achieve At the end of the call we’ll help you determine 5-7 goals to focus on. We’ll also see whether there’s an opportunity in your business to help you grow faster that justifies the cost of further business coaching. Space on our calendar fills up quickly. Please check our calendar today to see what time we have available. https://my.timetrade.com/book/DY6LNDeliberate Directions also offers: • an online mastermind program https://deliberatedirections.com/whet... • corporate executive coaching https://deliberatedirections.com/coac...• public speaking for events https://deliberatedirections.com/spea...• interactive workshops for events https://deliberatedirections.com/work...• FREE business success guides https://deliberatedirections.com/guides

Jesus Sings at Amity ChurchJohn Meacham pt 2 (https://kcrpodcast.com/41tqzx0vbl-_sx316_bo1204203200_-2/) John Meacham shares about a special encounter he had with Jesus that resulted in an anointing on him and singing like never before at Amity Church. John explains the meaning and relevance of the Dogwood Tree and how it relates to the Crucifixion. “Most days we don’t remember. Some days we never forget!” – quote by John Meacham The song that Jesus sang through John, “Eternal God Whose Power Upholds,” and gives relevant messages through the verses of this song. We are isolated unto ourselves, even though mostly everyone is on social media. Final thoughts, “Are you ready for the return of Jesus?” Next time, we will talk about “Dreams of Jesus Second Coming.” CONTACT INFORMATION:Website:  john@dazzlinglight.org (mailto:john@dazzlinglight.org) Get in touch with John for a free copy of his book (limited quantities available). Email John and tell him you heard his interview on this podcast!

John O’Sullivan is the author of the book “Every Moment Matters – How The World’s Best Coaches Inspire Their Athletes and Build Championship Teams” John’s book is without question one of the most influential books I have ever read on coaching. It doesn’t matter what age or skill level you are coaching, or even what sport, you can take the ideas and concepts John presents in this book and become a better coach that makes a bigger impact on with your team and on your athletes both on and off the court. John O’Sullivan started the Changing the Game Project in 2012 after two decades as a soccer player and coach on the youth, high school, college and professional level. He is the author of the #1 bestselling books Changing the Game: The Parents Guide to Raising Happy, High Performing Athletes, and Giving Youth Sports Back to our Kids and Is it Wise to Specialize? John’s work has been featured in The Huffington Post, CNN.com, Outside Magazine, ESPN.com, Soccer America and numerous other publications. He is an internationally known speaker for coaches, parents and youth sports organizations, and has spoken for TEDx, the National Soccer Coaches Association of America, US Lacrosse, IMG Academy, and at numerous other events throughout the US, Canada, Asia and Europe. John brings a wealth of practical, hands on knowledge garnered through years of working with players and their families on sport specific development, fitness and nutrition, college recruiting, and most importantly, training high-performing athletes by creating a player-centered environment. As the Hoop Heads Podcast audience grows week by week, your 5 star ratings and reviews help fuel our growth. Please subscribe to the show on your favorite podcast app, when you do the latest episodes will hit your phone as soon as they drop. Let a friend or coaching colleague know about the show and join the thousands of others who have become a part of Hoop Heads Nation. If you are a coach at any level, in any sport, or the parent of an athlete you’ll find tremendous value in this episode as we talk with John O’Sullivan, the author of “Every Moment Matters”. Email – John@changingthegameproject.com Twitter - @CTGProjectHQ @coachjohnnyo Support this podcast

We talk about Americans Restoring Representation with Angela Arr4all.org Facebook: Americans Restoring Representation Email info@arr4all.org Email John  

If you have ever wondered how there are so many brands that customers can’t live without? And if you’ve ever wondered how it’s possible to make price irrelevant? John DiJulius will show you how to do both. He is the authority on World-Class customer experience. He is an international consultant, keynote speaker, and bet-selling author of five customer service books. His newest book, The Relationship Economy – Building Stronger Customer Connections in The Digital Age (Greenleaf Books October 2019) could not be timelier in the world we are living in. John has worked with companies such as The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestlé, Marriott Hotels, PwC, Celebrity Cruises, Anytime Fitness, Progressive Insurance, Harley-Davidson, Chick-fil-A, and so many more.   John isn’t just talking about it, he lives it, as a very successful entrepreneur. He is the founder of three businesses: The DiJulius Group, an international customer service consulting firm, John Robert’s Spa, a chain of upscale salons in Northeast Ohio which has repeatedly been named one of the top 20 salons in America, and Believe in Dreams, a non profit that helps make dreams come true for deserving children.   John will demonstrate how you can make customer service your single biggest competitive advantage, become the brand customers cannot live without and make price irrelevant!   Questions   Your newest book, The Relationship Economy, focusing on building stronger connections. With so much things happening digitally, how are we really going to be able to tap into that connectivity with our clients? Could maybe just tell us two things that have really stood out to you over the years that really makes that connection human, that you don't feel like you're another transaction or just another button that's being pressed to have something completed. You touched on empathy and compassion; how do you teach someone empathy? Share with us maybe three actionable takeaways that our business owners and listeners of this podcast could take away from the book or even just your years of experience in the different businesses that you have formulated and been successful in that if they went ahead and employed those three tactics tomorrow, they would start to see some results. You've done a lot of research; you've written a lot of customer experience books. I want us to talk a little bit about the future. We are now at 20 years into the 21st century. So, next year we're going into 2020, where do you see customer service in another five years? What’s one thing that’s going on in your life right now that you’re really excited about – either something you’re working on to develop yourself or your people? Where can our listeners find you online? During times of adversity or challenge, is there a quote or saying that you like to draw on that kind of helps to keep you refocus or gets you back centered to be on that journey to accomplish your goal?   Highlights   John stated that he doesn’t think we have a choice, there's a seismic shift happening in the world today. And for all the benefits and conveniences technology has brought us, it's come at a significant cost and that cost is human relationships, human interactions, which is so vital to customer loyalty, employee satisfaction, and just overall happiness. Today's illiterate are those who have an inability to make a meaningful connection with others. The pendulum has swung so far over to high tech, low touch that all of us are starving to be someone, a person with goals and pain points and all those things. And it's the companies that are creating the emotional connections that are reaping the rewards.   Yanique stated - I'm glad you touched on emotional connections because I personally, all the research that we've done for customer service in our business, we found that customers have two needs and those two needs are their emotional needs and their intellectual needs. And so, emotions speak to their heart and how you make them feel and intellectual speaks to their mind, what did they understand from that experience with you?   John stated that first, technology is not the enemy, it's not the devil. He loves technology and using technology to eliminate the human experience is the enemy, he'll give you an example. There's a wireless company in Canada that is forcing its customers to use their self-service channels to the point that if you need to call in and speak to someone for support or a billing question, they charge your account CAD $10.00. So, that's the opposite and that's not going over too well with their customer base. So, that's where you're using technology to eliminate the human experience. What we have to do is, the leaders need to understand the lack of social skills our society has today is the problem of businesses to solve and we need to marry the digital with the human experience and there's ways to do that. First off, we got to use technology for repetitive tasks, the basic tasks to enable employees to focus on what is most important and that's building that relationship, that's the result in higher customer loyalty, retention, lifetime value, and honestly job satisfaction. So, he'll give you one example, Apple is a brand he can't live without, he loves the product and he loves going into the brick and mortar still. He needed some repair work done on his laptop and it was great, he went online and in probably less than 45 seconds, scheduled an appointment at a time that was convenient for him with a genius, that was the technological advantage and quick and easy. He didn't have to call up and wait on hold and go through that maze and then he showed up and they took him right away and they're great to work with. So, the human interaction, which was vital, and he got to ask critical questions about what's wrong, what he needs to do, what he needs to do differently? Most of us, you take our computers away and we could be out of business.   Yanique mentioned - in your book, I'm just going to quote one of your sentences. It says, “Chick-fil-A is the most polite chain in the restaurant business of the chain surveyed that company's employees were most likely to say, please and thank you and to smile at customers.” And I know it's very, very simple saying please and thank you and in Jamaica we call it, “You must have manners, because manners will take you a very far away.” Can you just share with us how is it that we're going to get that social shift? Because I find the generation coming up now, they’re may be not as polite and as courteous as maybe our parents and our grandparents gone by.   John stated that he doesn’t think at any fault to their own, today we are relationship disadvantaged and it is trickled to all generations. But yes, millennials and Z have it the worst and there's five reasons why we're relationship disadvantage. We're in the midst of the digital age which has caused a rapid decline in people skills. We have high tech, no touch experiences, 40% of employees are working for someone younger than them, they have a boss that's younger than them and very few companies have relationship building training which is needed. It's a critical piece today, we can't skip this generation, the next one will be worst. And again, at no fault of their own, he truly believes the greatest skill any of us could work at every day and teach our family, our kids, our employees, ourselves is the ability to build an instant rapport with others, whether that be an acquaintance, stranger, customer, coworker, friend or someone you've never met in the elevator before. So, there's the art of relationship building and there's five keys, pieces to that and of the five, four of them can be taught and improved. Now obviously, if you can find any of these four or five living in an employee candidate, great, you’ll only move quicker. There is one though that you can't teach. So, the art of building relationships, the first one must be authentic, people have great BS detectors today, must have insatiable curiosity that can be taught and that's something that he has been taught for the last 30 years, must have incredible empathy, compassion and empathy and seeing it from the other person's point of view, must love people and then finally must be a great listener. And some of these may sound obvious but they're not obvious to the new generation and even us, people from the previous generations, we don't do it as well as we used to because we're all have been sucked into the device age and our people skills are eroding. So, of those five, the only one he'd say that can't be taught, that you have to find in your interview processes is must love people. He doesn't think you can train someone to love people, he thinks that has to be a genuine and all the training in world probably isn't going to move the needle too much.   John stated that there's a reason for a lack of empathy and again, he doesn't think any of this is the employee's fault, but you think about customer facing employees, first off, they don't know what world-class is. Most of us didn't grow up staying at five-star resorts, flying first class, getting a Mercedes Benz when we turned 16, yet the moment we got our first jobs, we were expected to give world-class experience and it's just not practical. If you don't know what it is, how can you deliver it? Most customer facing employees are not the customer, a lot of times they could be young, they could be 18 to 26 serving customers, clients, patients, tenants, whatever you may call them between 40 and 55 and at 25, don't understand what it's like to be a 48 year old female or male professional and work 24 hours isn’t enough time in a day, 36 hours isn’t enough time of the day, it doesn't mean we change who we hire, but we have to make sure we train them to understand what it's like. Employees aren't looking at it from the customer's perspective because the companies aren’t, the companies too often are thinking about what's easiest for us and not thinking about in that training their employees to think about from the customer's perspective. And then the last two reasons why we have a lack of empathy is we compare ourselves too often to the rest of our industry and that's a huge mistake, we'll say, “Oh my God, we're the best salon or travel company or whatever it may be in our industry.” And let's pretend for a moment that's true, he doubts it is but let's pretend, let's go to his salons. The fantasy island right now, let's say we were the best salons, head and shoulders above anyone in Cleveland and we're not, but let's say we are, well, if you're our client and you come in today, you then don't go down the street to compare us to our nearest competitor, you don't need a salon for a few weeks or a few months, so how good we are relative to our competition's really irrelevant to you. Now from here, you're going to the doctor's office, you're going to meet a girlfriend for lunch, you might go shopping, whatever that may be. And that's what you're comparing, saying, your next five experiences that day or that week saying, “God, I wish they treated me as well as my salon.” or you're saying the opposite. And then the final thing that causes a lack of empathy is, we all become numb, you're my 1 o'clock podcast or he has a keynote in Vegas tomorrow, or his 5:30 appointment, or hospitals might refer to their customers as 201B, which is a room and a bed. And we're all guilty of that and we’ve got be careful, we’ve got remember who we're dealing with and how important that is to them and their success and their ease of pain. So, teaching employees, ourselves what it's like to be the customer, what pain they're going through, how we can come to the rescue and make their day by being present and showing genuine hospitality, making an emotional connection and bringing our brilliance.   Yanique agreed and to add to that, with all of that trying to understand or trying to display or show someone how to exercise empathy. Then there's a flip side of the social media part of it with the generation that we're dealing with now and generally speaking, I think it affects everyone, even myself. So, a part of your book says, “There is social isolation due to a lack of real contact on connectedness with other people and this is strongest among younger people who use technology the most. So, people are craving human connection, but nonetheless find it easier and simpler to turn to a device than to have a normal conversation.” And I have a 13-year-old and I've actually taken her off of social media. She no longer has an Instagram or a Snapchat account because I find it's too distracting and I don't think they are emotionally intelligent to manage their conversations on this platform and this is my personal view as a parent. And so, when you have employees in an organization that they don't get it, “Why are you asking me to put my phone down? Like, I can't function without my phone if I'm working.” How do you get them to that point where they recognize that work is work and unless the device is being used as a tool to aid you in completing your job, it needs to be put down.   John shared that there's some really valuable information in his book, obviously for businesses, but also, he has had his three boys read parts of it and as long as the parts of their reading aren't coming from me and they're from studies that they'll believe it. Some of the things he'll share, so we're all in the midst of the touchscreen age and that is not a generational specific, we've got grandparents on social media and we’ve got five-year-old’s given an iPad and that's kind of their babysitter to keep them occupied for the next few hours. And as a result, we have less face to face interactions and a rapid decline in social skills and they say a lack of social relationships, which we're all suffering from today is equivalent to smoking 15 cigarettes a day, it's the same cause and effect. And a result of heavy users of digital devices of any age and he’s guilty of it too, it's called digital dementia and they do brain scans, people who overuse digital devices and these brain scans look similar to patients who've sustained brain injury. Those are the things he wants his kids to read. Social isolation is not a millennial problem only, yes, why millennials say they have significantly less friends, 30% say they have no best friends, very scary things, but all generations are feeling it and the happiest people are the ones with the most meaningful relationships and they live longer. And so, we’ve got to train our employees, both personally and professionally, how as a customer they hate this, “I want you to know my name, I want you to know that I've been here before. I want you to know my order. I placed the same order three times a week, don't make me tell you what credit card I want to use.” He has no loyalty to an app, you don't build that loyalty to an app, but he does to people, it's hard to fire people that you know, and you’ve got to teach them the benefits personally and professionally and it's also the benefits, the companies that build the best relationships, build it internally with their employees and have less turnover.   Yanique agreed - It starts from within. So, as I was listening to a while ago a little light bulb went off in my head and I said, you know, I think one of the also serious characteristics that we're missing is people don't really listen and sometimes you're having a conversation with someone. So, you're talking to them and they're not listening to you and they're listening with the intention to respond, not with the intention of understanding where you're coming from. And I guess that ties also back into understanding and showing empathy because if you're not really listening to what the person is saying to you, paying attention to the emotion in what they're saying, paying attention to how this terrible situation impacted them. So, you can actually respond in a way that shows that you were listening and that you actually care, then you can potentially get them even more upset.   John agreed – He stated that one of his favorite parts of the book and it's a section about hving insatiable curiosity that you're dying to learn about others and not only about subjects that interest you, but subjects that you're unfamiliar with and it was very painful doing research on this book because of so many things that he was bad at and didn't realize how bad he was until he read this. John stated that 30 years ago there was only two subjects he wanted to talk about, business and sports. And if someone couldn't carry on a conversation about either one of those, he wanted nothing to do with them, he didn't want to go out socially for dinner with a couple if the husband couldn't carry on either of those which he’s embarrassed to say. Stephen Covey says, “People don't listen with the intent of understanding, they listen to with the intent of replying.” Scientists studied the human brain and said, they found that it takes the brain a minimum of 0.6 seconds to formulate a response to something said to it. And then they studied hundreds, thousands of conversations and found the average gap between people talking was 0.2 seconds. One third the time the brain will allow, we're responding and why? Because to your point, I have my answer ready minutes ago, I'm just waiting for the other person to come up for breath. So, what do we need to do? We need to realize that the greatest gift we can give anyone, an employee, a customer, our family when we get home is that gift of our attention. And so, he loves to ask people, “Who here is good at building rapport with a total stranger?” And most people raised their hands instantly and he said, “Well, you've got to prove it to me just because you spent 15 minutes, 30 minutes at a coffee shop, at a networking party, wherever talking to someone, doesn't mean you built a rapport. You might've been talking about yourself for that length of time.” And our biggest obstacle is we're all genetically coded to be preoccupied and, “It's my flight that was delayed. It's my son that got in trouble at school yesterday. It's my client that’s upset with us.” And so, to resist that urge, he always say, you have to be able to tell him two or more things after any length of conversation of their Ford “F O R D,” if you could tell him two or more things of the other person's Ford, you not only built a relationship, you own the relationship cause in each and every person, their Ford is their hot buttons. So, F stands for family, are they married? Do they have kids? How old are their kids? O stands for occupation, What do they do? How long they've been doing it? What's their title? R, Recreation, What does she like to do with her time off? She does hot yoga three days a week. She's a runner. He coaches little league. And then the D stands for Dreams, What's on their bucket list? What's their encore career? What's their dream vacation? When you focus suddenly on people's Ford, it gets you to not talk about yourself and you really, really build that emotional connection.   Yanique agreed that's a good point because as you said, not talk about yourself from Dale Carnegie's book, How to Win Friends and Influence People. It was book was published so many years ago, but in the book, it says, the number one thing that people love to do talk about the most is themselves. It's a powerful book and if you really want to become a better communicator, a better listener, it's definitely a great place to start, it's a good foundation, it really opens up your eyes and makes you aware of maybe some of the things that you were not aware of or were taking for granted for you to just be more conscious and intentional in your interactions so that you can become a better communicator.   John stated that let's go to how to be a great listener. This sounds so trivial, like everyone thinks you're a great listener but until he did the research, he realized he had a lot of work. They talk about fierce attention, giving someone your fierce attention and one of the comments is if you a question and then don't ask two to three follow up questions, odds aren't, you weren't listening. So, there should be a four to one ratio of questions asked versus the answered and some myths about listening is you should be a sponge where you're just listening and every so often you say, “Uh huh. Uh huh.” And they say that's not a good listener, a listener is more of a trampoline who's amplifying your energy and asking clarifying questions to get you to go deeper in your thought process. And so, it's just taking the soft skills that we think is common sense and isn’t and helping yourself and your existing and future generation employees, how to build better relationships that will benefit them in all areas of their life and that's what's key. His employees are so loyal because of what they teach them that's going to help them at home and in all areas of their life, it's not just about helping us make more money.   John shared Customer Service Growth and Development is not going to stop, the digital revolution is going to continue and there's a lot of benefits to that. What consumers are buying today….they're buying two things, the first one is they're buying time, the more our personal income goes up, typically it means the discretionary time we have goes down because that means we're working harder. And so, it used to be a do it yourself world, now it's do it for me. And so many businesses that can speed up and save him time. He gives a great example. John stated that he has a carwash that he has a membership to and it's a silly thing that when he goes there, they also sell gas and he never get gas from there. He always needs gas, but he never gets gas because the car wash is like 15 minutes, which seems like forever. And then he’s always late or close to, he needs to get to his next appointment. And then, later on that day, on his way home, he'll have to stop and get gas which is so unproductive that he stopped twice. So, what they're doing is they're adding gas tanks to where they wash the cars and now, they could do this at the same time, it doesn't take him more than 15 minutes to get out of there and he says yes, every time. So, they bought him some time, or they're given him, he bought himself time. So, it's very important to make things faster and easier for people and then the second thing consumers are buying more than ever today is experiences and they do not care what they spend on time and experiences and if you can give them exceptional experiences. So, let's look at some companies that are making price irrelevant. You have these movie theaters are opening up where you can recline and there's a tray and you can order a bottle of wine, it's a dining experience. So, he bought time, so now they don't have to go to movie and then later at dinner, they can go to movie and a dinner in a reclining chair and a bottle of wine. You don't care about how much that cost, that's a great experience. Have you seen the new Starbucks restaurants? the reserve roastery? So, you got to check them out? Look them up. It's called the Willy Wonka of a coffee and they're huge, they're mammoth and just the way they make the coffee and the beans are flying around over your head. The average cup of coffee there is $12.00 and if you’re so bold, they have a $50.00 cup of coffee that you can order. These are places that are bringing theatre and romance back to the brick and mortar and if you can do that, if you can do that, people are willing to spend, making price irrelevant and experiences and time.   Yanique reiterated – If you can capitalize on how the experience goes for the customer regardless of the business type and you can cut down on time and make things more flexible and convenient, it will make price irrelevant and it will make your brand an unforgettable brand in your customers mind.   John stated that the primary currency is the emotional connection that we create with our customers, employees and vendors and when you do that, you start becoming the brand customers can’t live without and you make price irrelevant.   John shared that the book he’s reading this week is, Yes, Your Teen is Crazy!: Loving Your Kid Without Losing Your Mind by Michael J. Bradley that’s what he’s working on today and the new book “The Relationship Economy: Building Stronger Customer Connections in the Digital Age” that just launched, it hit #1 Amazon which is making him even busier right now than normal which is fun, it’s great, it’s exciting. Just traveling around the world giving these presentations and interviews, so those are two things. Raising his 3 boys and just keeping up with demands for the relationship economy.   John shared listeners can find him at – www.thedijuliusgroup.com Email: John@thedijuliusgroup.com Facebook – John DiJulius Twitter - @JohnDiJullis LinkedIn @John DiJulius   John shared that the quote is all over his house and it’s all over his business and it is, “I want to live an extraordinary life, so countless others do.” And so, that’s just not a mantra. The reason he wants to live an extraordinary life is not so that he can have more money, more cars, more vacations, more houses, it’s because of the ripple effect it has on his family, his employees, his clients. And so, it really keeps him grounded when things go wrong or from how he takes care of himself, what he’s feeding his brain, what he’s feeding his body, who he’s hanging out with, who’s influencing him, what he’s listening to. He firmly believes it’s our responsibility and obligation to sow the seeds of our potential and the potential that we don’t reach not only cheats us, but it cheats all the people that are dependent. An easy example to relate to, let’s say he eats junk food at lunch and he didn’t get a work out in today, when he gets home and he gets home he’s tired and just want to collapse in the couch and maybe have a beer and one of his sons wants him to play catch or help him with his homework and he’s just too tired or he’s too crabby. What did that just do to that and you take that to a million different interactions and obligations to the point where you make a poor decision and it has a ripple effect and that’s okay.   Taking risks and making poor decisions will happen but what happens as a result is that you want to stick your head in the sand and say, “Whoo me” and feel sorry for yourself. And so, when you think, you have to live an extraordinary life, you can’t do that, you can’t feel sorry for yourself because there are so many people counting on you and you have to suck it up and you have to figure it out and you’re going to have to make it right. And people bought into his vision, your vision and they came to work for him and gave up opportunities elsewhere because of the vision he was telling them, and he can’t bail on them now just because it’s getting a little tough.     Links   The Relationship Economy: Building Stronger Customer Connections in the Digital Age by John DiJulius Yes, Your Teen is Crazy!: Loving Your Kind Without Losing Your Mind by Michael J. Bradley      

In this podcast interview, host John Kempf and Canadian farmer Derek Axten discuss Derek’s path to profitable farming practices. This journey started in 2007 when Derek made a trip to Dakota Lakes Research Farm where he witnessed soil health and water infiltration levels beyond which he knew were possible. In subsequent trips to Dakota Lakes and visits to Gabe Brown’s ranch, Derek learned soil and crop management principles which he’s adapted to his own farm. In this episode, learn about the methods and systems Derek has applied and how they’ve changed the trajectory of his farm from soil health and economic perspectives.  Derek describes his system of inter-cropping and the management practices he employs to increase soil infiltration. He and John also discuss controlled traffic farming, Derek’s liquid fertilizer regimen, and decreasing the use of applied nitrogen and other synthetic inputs. Listen to learn how Derek approaches: Soil management tactics and results   Water infiltration Intercropping with two or more crops Fertility applications and compost teas Tillage Controlled traffic farming   Support For This ShowThis show is brought to you by AEA, helping professional growers make more money using regenerative agriculture since 2006. If you grow on a large scale and are looking to increase crop revenue and quality, email hello@advancingecoag.com or call 800-495-6603 to be connected with a dedicated AEA crop consultant. Sign Up For Email UpdatesTo be alerted via email when new episodes are released, and get special updates about John speaking, teaching, and podcast LIVE recordings, be sure to sign up for The Regenerative Agriculture Podcast email list. Feedback & BookingPlease send your feedback, requests for topics or guests, or a booking request: production@regenerativeagriculturepodcast.com Email John directly: John@regenerativeagriculturepodcast.com CreditsThis episode was recorded by John Kempf and Derek Axten and produced by Nathan Harman, Robin Kitowski, and Anna Kempf. We’ve put together a survey; here’s the link: advancingecoag.com/podcast. Thanks for sharing your thoughts with us!

How do you market a company that is selling something fundamentally new and different? This week on The Inbound Success Podcast, John Rougeux of Flag & Frontier talks about category design. It's not a tactic for every company, but when used strategically, category design can drive truly remarkable marketing results. John digs into who category design is right for, how long it takes, what a category design go-to-market plan looks like, and how to gain organizational support. He also shares examples of companies and marketers who've successfully created new categories. Highlights from my conversation with John include: John is an experienced category designer who has also owned and exited a business. He says that compared to traditional inbound marketing strategies, category design requires a much larger lift when it comes to educating the market. Every business has a choice to either compete in an existing market or create a new market.  If you're creating a new category, you have three choices: 1) try to fit your product within an existing category; 2) ignore category in your marketing and focus on the product's features and benefits; or 3) create a new category. John says options 1 and 2 don't work. When considering whether category design is right for you, you need to honestly evaluate your product and determine whether its simply a niche within an existing category or something that has truly never been offered before. If its the latter, then category design is really the only logical solution. Category design takes time. John says you should expect to spend six to nine months just designing the category behind the scenes, and then once you roll that out publicly, it can take another few years before it really takes hold. Category design needs to be a business initiative, not simply a marketing strategy, because it affects product roadmaps, sales and more. When executing a category design strategy, it is critical to focus marketing messaging on the problem that your audience is experiencing and the outcomes that they will experience as a result of your solution rather than how the product itself actually works. The companies that have been most successful at category design have evangelists whose job it is to go to market and talk about the problem and why there is a new solution. Its also important to build a consistent conversation around your new category. That might mean holding a big event (like HubSpot's INBOUND or Drift's HYPERGROWTH) or building a community, like Terminus's FlipMyFunnel.  If your company is venture-backed, it is also important to get your investors on board with the idea of category creation so that you have the funding to support the strategy. There are examples of category design all around us. Some of the bigger and more visible ones are minivans and music streaming services. The category wasn't created overnight, and in many cases, people don't even realize its a new category, but we see it is as fundamentally different from the status quo, and that is what successful category design looks like.  Resources from this episode: Visit the Flag & Frontier website Email John at John@FlagandFrontier.com  Visit John's personal website Purchase a copy of Play Bigger Listen to the podcast to learn more about category design, when it makes sense, and how you can use it to dramatically improve your marketing results. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth. And this week, my guest is John Rougeux, who is the founder at Flag & Frontier. Welcome, John. John Rougeux (Guest): Hey, Kathleen. Thanks for having me on. John and Kathleen recording this episode. Kathleen: Yeah. I'm really excited to have you here for completely selfish reasons. I am deep, deep into the weeds, trying to learn everything I can right now about category creation because it's something that I'm kind of working on for a little project at work. And I stumbled across your name. I think it was in a LinkedIn post mentioned by Sangram Vajre at Terminus, and he mentioned you as somebody who's doing a lot of work on category creation. And I immediately thought, oh, I need to have him in on the podcast. And here you are. I am so excited, so welcome. John: Thanks. Thanks. I actually want to come back to something that you said a minute ago. You mentioned this was a little project for you, so I'm going to pick your brains about why it's not a big project. Kathleen: I think I might just be downplaying it. John: Okay, all right. Kathleen: It's a huge project. John: All right. Kathleen: Yes, yes. It is a giant. In fact, it's probably bigger than I think it is. No, it's- John: Well, Sangram told me a few weeks ago. He said, "If you're not doing something that scares you a little bit, then you're not setting your sights high enough." So I think you're on the right track there. Kathleen: Yeah, no, I think my whole career has been a succession of choices that consistently terrify me. So hopefully, that means I'm on the right track to somewhere. So you have an interesting story. You started out or your career really grew in B2B tech, and you worked in some companies that were looking at category creation as a potential strategy and it seems that that wet your appetite and led you to where you are today. Can you just talk a little bit about your background and how it got you to where you are now and what you're doing now with Flag & Frontier? About John Rougeux and Flag & Frontier John: Yeah. Yeah, happy to. So the thing that I like to tell people is that I always wish that I knew about category design earlier in my marketing career. I think it would have helped me be more successful and make better choices and think through the strategy of what I was working on at the time a lot more thoroughly. So the reason I say that is in 2013, I co-founded a company called Causely. And I won't get too far down into the weeds of what Causely does and the business model, but we were basically using cause marketing as a way to incentivize people to take action. And specifically, we were looking at incentivizing referrals on social media. And at the time, I was looking at marketing through a fairly narrow lens, like a lot of people do maybe when they are kind of earlier in the middle of their marketing careers. We were looking at things like you know how do you improve the performance of an advertising campaign? How can you write a better better blog post? All of those kind of tactical things. And I didn't realize at the time that what we were doing was something categorically new. People didn't have context for what that meant, what they should compare it to, what value they should expect, what things should it replace or not replace? And so we had a reasonable trajectory. We scaled the business to a few thousand locations. It was acquired. But when looking back on it, I know that if we had had this lens of category design of how do you describe something when it's different than anything else out there, I think we could have gone even further. And so when I joined a company called Skyfii in 2018, I had started to kind of understand what that meant, so I had read Play Bigger. I read some, the works by Al Ries and Jack Trout that talk about how if you can't be first in a category, design any category you can be first in. And at Skyfii, that business, it's a publicly-traded SaaS company out of Australia and they found that they were participating in a fairly commoditized space. Or I guess to be more accurate, the perception was that they were a competitor in a fairly commoditized space. And their business had evolved past that and the product did all sorts of other things that were much bigger than the category the market thought they participated in, but they didn't really have a framework for talking about that. And so we went through a repositioning exercise where we defined a new category that better reflected what they were all about and and how people should kind of relate to that. And that was a really, I think, powerful and challenging exercise to think through.We've got something new in the market, but how do we describe that? How do we tell the right story? How do we tell the right narrative so that people know how to relate to it? Why category design is a fundamentally different approach to marketing Kathleen: This is so interesting to me. There's so much I want to unpack here. I guess, starting with something that you kind of started with, which is that there is this typical marketer's playbook, right, where people come in and they think, "Oh, we need to top, middle, and bottom of the funnel. We need to create content and attract people," this and that. And when it comes to category creation or trying to market something that is different than anything else people are used to, that playbook doesn't really work. Because as I'm quickly learning, especially looking just at the top of the funnel, traditional top of the funnel marketing, it's like well what is that problem that people are having and they start to look for a solution. And the challenge you have is that if the solution you're offering is something they've never heard of, it's such a steeper climb to try and gain their attention. It's like they don't know the right questions to ask even, if that makes sense. John: No, that's absolutely right. And I always like to mention a really thoughtful post that Mike Volpe, the founding CMO of HubSpot wrote a few years ago because it lays such a great groundwork for any discussion around category design. And the blog post simply says that look, every marketer has two choices on their strategy. They can pick an existing category and try to carve out a niche within that category. Maybe they can dominate that category. But basically, they have to pick a space and then do the best they can within that space. Or they can try to design a new category. And when you look at kind of the underlying product or business model and you really take a close examination of what it is and whether it's different or whether it's something better, you almost don't have a choice. If you're doing something that is new that people don't have a framework for, you really have three choices. So I want to pack these for you. So choice number one is you can try to shoehorn this new thing you've built into an existing category. And we'll come back to why that doesn't work in a second. Number two is you can just talk about the products, like features and benefits but not really think about a more underlying narrative for that. And then number three is you can design a new language, a new framework, which is called category design. And so here's why number one and number two don't work. So again, number one is if you try to shoehorn something new into an existing category. The reason that works against you is that people will make the wrong comparisons for what you're supposed to do, how you're supposed to be priced, how you deliver value. That just works against you. Secondly, if you just try to talk about the product itself but don't provide a larger context, you're not giving people, you're not giving them really any framework, and it makes it difficult to understand what you're all about and why they should be interested in you. I'll give you a great example. A friend of mine works at a company and I won't mention the name of the company, but they combine two different categories kind of in an existing platform. So one of these is VoIP, Voice over Internet Protocol communication software, very established, known space. The other thing they do is they have these marketing automation functions that they add to their software to at least in my view very disparate types of software, but they combine them together. And so far, they haven't really given their buyers a context, a category for what this thing means. And so they're basically letting people to their own devices to understand and come up with their own conclusions about what that is. And that just puts a lot of work on your buyers when they have to think about who they should compare you to when they need to think about what department is this even for, or what products does this replace or not replace? That's generally too much work for people when they're trying to understand something new. And like you said, Kathleen, if you're not telling them what questions they should ask, then chances are they're just going to be too confused before they'll even really be interested in having a conversation with you. Kathleen: Yeah, and there's two other aspects to what you just said that I think are really interesting, which I'm beginning to appreciate more with the work that I'm doing. One is that human nature is such that people want to slot you into something that they already understand. They don't want to have to think outside the box. So when people hear about something new, that their natural inclination is to try and categorize it in with things that they already know. And that's a hard thing to battle because you are literally battling human nature. And the second thing is if you do allow yourself to be put into a category that already exists that maybe isn't really truly what you're doing and you are actually successful in selling your product, you will wind up having a lot of problems with churn once you do sell it because people are still going to be thinking that you are like that other thing that you're not actually like. And they're going to be looking for your product or your service or whatever it is to solve for them in the same way that other thing does, when in reality your thing does not solve those problems. So it's like you're setting yourself up for a very long horizon of failures that you might not see at the outset, but it's kind of a you're failing before you've even begun. John: Yeah, that's a great point. And yeah, people do... They tend to... The world is so complicated, and there's so many things that we have to deal with and try to understand that we use this rule of thumb of categorizing things. Sometimes we do it explicitly, like smartphones are a great example of a category we all know about and buy them and we know why they're different than a mobile phone. Sometimes we just do it implicitly. We don't necessarily have the language or the terms to describe that category, but we know that we try to group likes things together because it makes it easier to understand the world. Kathleen: Yeah or we use analogies. So many times, you hear things like, "Well, that's just the Uber of," and then they list a different industry. Or, "That's the Airbnb of something else." John: Yeah, that's right. Kathleen: And so we're constantly trying to put these things into comfortable mental frameworks, which I think is fascinating. So you mentioned there were three things. The first two, I think you covered. And then the third is really designing a new category. John: The third is designing a new category. That's right. That's right. When does category design make sense? Kathleen: So how do you know... I guess the first question is how do you know when that's the path you should be taking? John: That's a great question because I've heard from some people that they have this idea that every company should try to design a category, and that's really not the case. It applies to some companies. But for many other companies, like if you're developing a CRM, a better version of a CRM, don't try to build a new category around that. So yes, so the way you would look at that is there's no formula you can put into Excel and calculate and churn all this out, but it really comes down to does the thing that you've built, does it solve a problem that has not been solved before? Or does it do so in a way that the world isn't familiar with? So is there a new business model behind that? Is there a new delivery mechanism behind that? It really comes down to those two things. And maybe if you want to look at it at a more fundamental level, you could ask yourself do the existing categories that my market is familiar with, do they accurately capture the type of thing that I'm offering? If they do, then one of the reasons you may want to choose to carve out a niche in an existing category is that people are looking for established products in established categories. People are looking for marketing automation software, they're looking for smartphones, they're looking for video communications tools like Zoom, like we're using today. And so, if you say, "Hey, we have the right tool within this category for this specific market or for this specific need," that can be very powerful. And arbitrarily forcing yourself out of that category just because you like that idea of category design is going to work against you. Now, that being said, again to kind of flip it around, if you find that the categories and the language that are used to describe existing products your market is familiar with just don't capture what you're doing or they limit it in some way, then ultimately you need to find a way to break out from that and that's what the process of category design is all about. What does it take to create a new category? Kathleen: Now, one of the things that I've come to appreciate just the more I look at this is what a big lift creating a category is. As you said in the beginning, this isn't a little project, right? I would love it if you could just talk a little bit about sort of expectation setting. If somebody is listening to this and they're thinking this really sounds like it could make sense for me, from your experience and what you've seen and you've talked to people who've been involved in category design, how long does it take before you can really expect that the market will recognize a new category? John: Yeah. It's a pretty long-time horizon. And so I mentioned Mike Volpe at the beginning of the call and I'll mention him again and Kipp Bodnar, the following CMO of HubSpot mentioned the same thing I'm about to tell you. And they told me that when they first started talking about inbound marketing, it was like standing in the middle of a town square on a soapbox just shouting into the wind with nobody paying attention. And that was the case for two to three years before that phrase really started to work its way into the lexicon of marketers. Salesforce, they pioneered, not so much CRM but cloud-based software. And even today, they still talk about other applications to cloud-based software that's 20 years later. And another example might be... So at Terminus, they talk about the account-based marketing gospel. And maybe this kind of hints to the challenge of how difficult it is to build a category. Sangram used to be there, I think he was their head of marketing if I'm not mistaken. He's definitely a co-founder, but his role is chief evangelist. And so they recognize that to really get people to be aware of and to understand and use this terminology around account-based marketing, they've had to invest very heavily in evangelizing that market or that message out in the market. Kathleen: Yeah. The other story that I've always found interesting... I followed all the ones you just mentioned really closely. And then the other one that's been fascinating to me is Drift because they came on the scene. And if they're listening, they may take issue with what I'm about to say, but look. A big piece of what their product does is live chat, website live chat, and then they have chatbots. Well, those things have been around for a while. That was not anything new, but they were really smart and they coined it as conversational marketing and they really focused more on, not so much the how and what the technology does, as what it enables the business to do, and kind of wrapped a methodology around existing technology in a way that made it feel fresh and new. And it was pretty genius. And I feel like they actually moved really quickly by comparison to a lot of the other examples I've seen. So it's interesting to me why in some cases, businesses are able to gain traction faster than others. John: Yeah. I would have to think that a lot of it has to do with the culture and how quickly or rapidly that business has gone through change in the past. And the other thing we should probably discuss is just the timeline of everything that happens before you share your new category with the world. I was talking with... There's an interview I did with, let's see, Anna and Cassidy at a company called Narrative Science. And they expected just the category design process itself to take about six to nine months. This is before they released language out publicly. And at Skyfii, that was our experience as well. And for that situation, that company, I think they were founded in 2012 or 2013. So they were five, six years into the business and there had already been a lot of discussion around the space that they started in, which was Wi-Fi marketing or Wi-Fi analytics. And so anytime that you're going into a space where the culture already kind of thinks and has a mental model for what their business is, the process of reworking all of that and getting everyone on board, especially the leadership team and perhaps even investors, getting them on board with that new message in a new way of thinking about the business, it takes time. And I would argue it should take time. Because if you rush the process and you ask your team to start using maybe even radically different language about what you do, people need time to really think through that and maybe they need to push back or challenge you a little bit or ask questions or provide suggestions. There's just this change management process you have to go through. And if you rush through that, people are not going to feel like they're a part of that process. And then ultimately, that's going to undermine your efforts in years one, two, three and further as you're asking your team to help you share that message. And at Skyfii, Skyfii is publicly traded in the Australian market and so they have investors and they have a public... They're very thoughtful about the message they put out into the market. And so they really wanted to take the time to make sure that message was right and that it made sense. And so, yeah, it took us, I don't know exactly how many months, but yeah, around six to nine months to really start that discussion and then get to a point where we were comfortable with the category name and the underlying narrative to support it. Why category design needs to be a company-wide effort Kathleen: Yeah, and I think there's... To me, one of the most important things is consistency because you kind of said if everybody is not on board and everybody isn't speaking from the same playbook, all it takes is one or two people to diverge and talk about your thing and language and terms that puts it squarely back in with all of the other things out there that... And it destroys your effort. John: Yeah. Well, and this is probably a great segue into another really important point about category design, which is that it's not a marketing project. Sometimes, it can be spearheaded by marketing, and marketing will often do a lot of the legwork, but it's not something that's relegated or exclusive to marketing. It has to be something that that CEO is involved in. It affects the company vision and is affected by the company vision. They kind of play off of each other. It affects the product roadmap. It affects what the sales team says. It affects what you might tell investors. So if your CFO is in charge of investor relations, he or she, they have to be on board and educated on the message. That's another misconception I heard a few times and it was... Personally, I thought it was a marketing initiative when I first read about it. But the more I dove deep into it and the more people I talked to, I realized it's actually a bit more of a business initiative, more so than a marketing one. Kathleen: Yeah, that's a great point. Having that buy-in top to bottom, it's really important. John: Yeah. What's been your experience at Prevailion in kind of leading your team in that discussion? Kathleen: So it was interesting because I came in really excited to make this a category design play. And shortly after I came in, we hired a head of sales, who also had some experience with category design and saw that that was a really strong play for us. He and I had both read Play Bigger, and we just kept talking about it until we basically beat the rest of our leadership team down into buying copies of the book. They've all now read it. They're all super excited about it, and it's great because it's given us a common language and framework around which to talk about what it is we're doing. So we're still really early stage, but I think we have that excitement and that buy-in in principle at least is there. And now, we're at the stage where we have to figure out our plan. What does a category design strategy look like? Kathleen: So along those lines, let's talk a little bit about somebody who's listening and they think, "Yep, this makes sense for me. Okay, I'm going to set my expectations. I understand I need to get top to bottom buy-in." What are the elements that you've seen in your experience from the companies that you've studied that have done this that contribute to successful category design efforts. In other words, what would be a part of a company's plan if they were looking to move forward with this? John: Yeah. So I'll mention two things that come to mind. So one I touched on a moment ago, but it's making sure that the CEO and the leadership team are involved and to the extent that they feel like they have a stake in the success of the project. What I mean is it's not enough for them to say, "Sure, that sounds great. Category sounds great, Mr. or Mrs. CMO. Go for it. Let me know how it turns out." That's not sufficient for getting buy-in. So getting them to be a stakeholder and have a real level of participation, that's absolutely key. And there's an interview I did with Chris Orlob of Gong.io, where we talk about that in more depth. So if you want to link to that, I'm happy to- Kathleen: Yeah, that would be great. I would love that. John: Yeah. The second thing is category design, it's all about talking about a problem that you're solving and less about the product. And so one thing I always like to say is that problem... Let's see, so your solution, your product. Solutions don't exist without problems, right? And then problems don't exist without people. And so you have to go back and understand the people that you're trying to work with and serve, and understand the problem you're trying to solve and the language they use to describe that problem, and the context for which they're trying to solve that problem or maybe they're not even aware that it is a problem or they think it's unsolvable. The point is you have to really understand the problem first and use that to lead your messaging. If your category is all around, here's why this specific product is so great and it's called this category, you're kind of missing the point. When you look at the language and the marketing that companies like Drift, for example, do, 80% of it is on the problem. Drift likes to talk about how the buying process has changed. Buyers are not interested in waiting hours or days or weeks for someone to respond to them. They want a response now. And you even see that word, "now", used.  Kathleen: Yes. That word, that one word... I went to HYPERGROWTH. I think it was not this year, but the year before. I went this year too. John: Okay. Kathleen: The year before, their whole keynote at HYPERGROWTH was all about the one word, "now." And it was so powerful, the way they distilled that down I thought, really, really simple but effective. John: Yeah, yeah. And they've written a book around conversational marketing. If you've used Drift products, you can kind of see some tie-ins but it's really about the problem that they're trying to solve. And people smarter than me have said lots of times that if you can articulate that you understand the problem better than anyone else, then people will assume you have the best solution. You don't have to work so hard to talk about every single little feature or benefit that you offer. Showing that you understand the problem creates empathy with your audience, and then again, they'll assume that you have the best solution to address that problem. Kathleen: Yeah, that's interesting that you talk about that because I think that's a really easy mistake for marketers to make, which is to say that, especially when you talk about B2B technology, it's really easy to fall into the trap of talking a lot about what the product does, how the product works. And I think many times, that's facilitated or even encouraged sometimes by the customer asking, "What does the product do? How does it work?" John: Right. Kathleen: And yet, I think the challenge as a marketer is to try to really get ahead of that and take control of the conversation and steer it towards not only the problems as you say and really deeply understanding them, but the outcomes that come from the use of the products. There's problems, and then there are what is the outcome for the user? How does it make their life better? How does it change them for the better? If you think of those as two different poles, and in the middle, lies the product and all the stuff it does, if you can keep the conversation more at the periphery on those poles, then I think you can be really successful. But that's tough. John: No, I've never heard it described that way, but that's a really clear way of describing that. And it's funny you mention that because I was having the opposite experience just this week. I was there was looking for a new email client for my computer. And that's a pretty established category. There's a million email clients. And in that context, you don't need to talk about the problem of communicating with people. Kathleen: Right. John: You know what email is. You don't need to talk about the outcome so much. There were a few features I was looking for and I was trying to find a client that had those features. And so you can talk about that a little bit more upfront when the category is established and people know what the category is, what it isn't, what it's supposed to do. But to your point, Kathleen, if that category doesn't exist and you're really trying to sell a vision around solving a problem, emphasizing what the problem is and then emphasizing the outcomes are really what's necessary to get people interested in just having a discussion around this new idea. And then from there, they're probably going to ask, "Okay, this sounds really good. Tell me about that product itself. What does it actually do?" Then you're in a perfect position to go into those details because they're ready for it. And they get the larger idea. Kathleen: Yeah, and that's where I think the traditional framework of top, middle, and bottom of the funnel comes back into the discussion, right? When you do get towards that middle to bottom of funnel stage, you can get into the weeds of how it works. And I know in our case, for example, it might not even be the same person we're having the conversation with. Our ultimate buyer isn't going to ever care so much how it works. They're going to hand that part of the decision off to somebody on their team and say, "Validate this for me." And it's almost like we've talked about it. We just need a spec sheet, but that... It's kind of like when you're going to a conference and you get the convince your boss letter, but in reverse. We're selling to the boss and the boss needs a convince their engineer letter that they can just hand to them and say, "Here, take this. It's in your language. It'll answer all your questions." Right? To me, that's the steps that we need to go through, but if we get too stuck in the weeds of convincing the engineer early, we're never going to get to convince the boss. John: Yeah, that's right. That's right. Building your category design go-to-market plan Kathleen: Yeah. Well, have you seen... So there are those foundational elements of how you talk about what it is you're doing, how you talk about the category, how you begin to gain share of mind. And then there's the actual go to market. And I've seen a lot of information written. For example, in the book, Play Bigger, which we've mentioned a few times, which is kind of like the Bible for category creation and other places. They talk about the concept of a lightning strike, which is just really a big kind of splashy go to market. It could be an event. It could be some other, something else that really makes an impression on the market and gets it talking about your thing. What have you seen or have you seen anything that has worked really well as far as like quick, well, I don't know if quick is the right word, but very high impact kind of strategies for really making an impression on the market? John: That's a great question. I'm not sure that I've seen a ton of really great examples beyond the few that we've discussed. So back to HubSpot, I don't recall a big... They have their INBOUND event, right? I don't recall that having a huge kind of blow up the world moment at the time when that conference first came out, but they've certainly been consistent and they made it a very conscious decision not to call it the HubSpot User Conference or even put the word HubSpot in there. It was about inbound, something bigger than themselves. I've seen Terminus, they have focused on this idea of a community of people who are interested in account-based marketing. Sangram told me they started with a fairly small event, relatively small event. And they've kind of built it from there. But that's more of an ongoing exercise, I guess, an ongoing process. Drift has their HYPERGROWTH conference. They came out with a book called Conversational Marketing. That's probably the biggest kind of high profile thing they did that was explicitly around that category. I think one of the things around lightning strikes is that, at least the way they're described in the book, is that they feel like they could be appropriate for a VC-backed company, or maybe a publicly traded company who's launching a new category and wants to really make that big splash and can afford to do that. I would say if you're earlier on and you don't have millions to drop on a big event or a massive campaign of another nature, it seems like other companies can can be successful with more of a process-driven approach of who are we trying to get to care about this category? What are they interested in? Where do they spend their time? And how can we just have these conversations with them on a repeatable basis? Because, like we were talking about earlier, it's not like once you name your category, the whole world suddenly cares about it and there's all these... Gartner doesn't give you a ring and say, "Hey, I guess we're going to create a Magic Quadrant because we saw your lightning strike. That's good. This is so great." Everyone who I've talked to anyway, who's done it well, has had to dedicate consistent resources over time to really get people to understand it and think about it. Kathleen: Yeah. You're talking about something that strikes very close to home for me because I've looked at those examples too and I had an opportunity... I've interviewed Kipp Bodnar. I've interviewed Nikki Nixon, who was one of the first leaders of the FlipMyFunnel community for Terminus. I interviewed Dave Gerhardt at Drift. So I've had a little bit of an inside peek into some of those companies. We didn't talk about this topic specifically, but what did strike me about all of those conversations and all of those examples is, as you say, consistency but also not just consistency, volume. There's a difference between, "Hey, we're going to consistently blog once a week, and it's going to be a great blog," and that's just an example. All of these companies not only have been super consistent, but they have turned the volume dial way up in terms of the amount of content they're creating around their category. I think every one of them has written a book actually, because Brian Halligan and Dharmesh Shah wrote the book, Inbound Marketing. You mentioned the book that Drift wrote. Sangram has written a couple of books. I don't know if that's a requirement or it's just a coincidence, but I think it certainly has helped. But it's also a reflection of that turning up the volume. We're not just going to write a bunch of blogs and use this keyword on them. We're going to write the book on our topic and really own it. And to me, there's something to that. If you're going to do a category creation play, you don't necessarily have to have the biggest budget in the world. Maybe you're not going to throw a HYPERGROWTH type conference, which is a cool conference. But you are going to need to really be prepared to just saturate the market with content, flood people with educational content around what is that problem you're solving, why it matters, why it's new, and why the new approach is better than the old one. John: Yeah. And that comes down to having patience and the right time horizon. And like you were asking about earlier, if your expectation is that category design is something maybe you can do for a few months and then you can go about business as usual, that's a wrong time horizon. And it will take months or probably years for people to really get what you do and talk about it, independent of conversations with you. And you have to have the content to support that, whether that's an event or a blog or a book or a podcast. And I think you also have to make sure that your investors understand that vision. They understand that you want to create something big, you want to create a category that you can dominate and design to your favor. And then if you do that, five to 10 years from now, you will be in a very good position. But also understanding that the first few years will have a different trajectory than someone who's just really trying to scale growth right off the bat at a very high level. Kathleen: Yeah, I feel like you just brought the conversation perfectly full circle because we started talking about how important buy-in was, top to bottom. And you can think of top to bottom as like CEO to the bottom of the organization. But honestly, if you have investors, that's really the top. Your board has to be totally bought-in because you'll get a ton of pressure. I mean we do have investors. We just got a series A round, so I'm dealing with this right now. And we're very fortunate that we have a really bought-in board, but I completely agree with you. It's also fascinating, you mentioned earlier analysts. That's another thing. If you're working with the analysts, what are the expectations you should have there? Because I recently read a quote that was like, "Gartner will never create a new market if there's only one player in it." Right? Because what's in it for them to build a Magic Quadrant for one company? They're not going to do it. So by definition, if you truly, truly are creating a new category, your thing is new and different and not like anything else and you "don't have any competition" which is like the bad words to ever say... Because even if you don't have competition, you have perceived competition. There's nothing in it for an analyst to say, "Well, this is a new category because a lot of work to produce a Magic Quadrant or a Forrester Wave." They're not going to do it for one company. So that goes back again to the conversation around time horizon. So it's such an interesting play and not for everyone certainly. You mentioned a couple of really good examples from the marketing world, Drift, HubSpot, Terminus. Can you think of any examples from outside of the marketing technology world that are really great examples of category creation? So if somebody is listening and they want to kind of look out in the wild and see who's doing this well, who would you point to? Examples of category creators John: Yeah. Yeah, that's a great point. Once you understand what category design actually means, you start to see new categories all over the place. So I'll mention two. So in high school, Kathleen, I drove a minivan. It had wood siding, I hated it, and it was just the dorkiest car you could drive. But at the time, I didn't know- Kathleen: We have to come back and have a conversation about that in a minute. John: So at the time, I didn't know that minivans were actually representative of a new category in the market. And I can't remember when they first came out. I think it was maybe the mid-80s, and I mean there were these full-size work vans, but people didn't conceive of this van that you would use to haul your family around. It was a completely new category. And it continues to be... I've come full circle. We've got a minivan today, another one. And so anyway, that's kind of a great example. You see that in automotive all the time, so hybrid cars. The Prius was a great example of designing that category. Tesla now for electric cars, SUVs as well. So that's one. And then another one is, I was actually thinking about this on the way to work this morning, the way that Apple and Spotify have really created, I guess, a new category around how music is distributed, I think, is another interesting example. And I think it's a... The reason I bring it up is category design isn't so much about a specific name or a specific taxonomy or a word that Gartner has capitalized. It more has to do with the business model and the way people look at a space. So when Apple launched iTunes, they completely changed the way music was distributed from buying a full album to buying individual songs and to needing to have the physical copy of the media to having a digital copy you could take anywhere. And now, I would argue that maybe Apple or iTunes created that category. They are the first to do that. But I would also argue that it's really Spotify, I think, if I'm not mistaken, I think their user number is larger than Apple's for Apple Music, they're the ones who have actually designed the category. They're the ones who said, "This is what streaming music looks like. This is what you're supposed to pay. This is about how many artists or songs we're supposed to have available. This is how we're going to curate music to you." And that's a completely new way of using music or listening to music. I don't know what the official name for that category is. Maybe it's just called streaming music. It's not something I'm an expert on, but that was a very long answer to your question but those I think are two that come to mind for me. Kathleen: Yeah, I think you're absolutely right. I do feel like we're surrounded by category creation. And it's happening even faster than I think it used to because of the pace of technological change. We just don't necessarily recognize it as such. But when you have that framework through which to think about it, you do start to see it everywhere and it's really interesting to watch. And I think it's kind of like the whole frog that boiled in the water analogy, which is actually a terrible analogy when you really think about what you're talking about. But the notion that- John: Who's actually tried that by the way? Do you know anyone? Kathleen: No, God, I hope not. That's like, don't they say serial killers start by torturing animals? No, no, no. Do not boil any frogs. But the whole idea being it's happening to us. We are experiencing category creation. It's just that it's happening at a pace that we don't like see it. It's not like a yesterday it didn't exist, and today it does. That by the time the category has happened and has become commonplace, it just feels like it's been there all along kind of. It's really interesting. I think there's probably a whole psychological aspect to this that hasn't even been mined in a way that it could. Kathleen's two questions Kathleen: But all right, shifting gears because I could talk about category creation forever, but we don't have forever. Inbound marketing. We talked about really what the podcast is about, and I love talking about category creation as part of it. Because when you talked about consistency and HubSpot and Drift and Terminus, really they were all phenomenal examples of companies that really did inbound marketing well. So when you think about inbound marketing as it is today, is there a particular individual or company that you really think is killing it? John: I'm going to say that it's really like a style of inbound marketing that I think is starting to get a lot of attention and it's this idea of having an evangelist be a voice for the company. And the reason I think this is so interesting is because, like our world is, there's so many messages we get from brands today, both on the consumer side and on the B2B side, that I think people have a real... They started to see that you can have a brand say anything, right? It's a construct. But when you have a person who's a real human being talking about the vision and the values and what their brand represents and how it might be able to help, to me, that's a much more authentic way and it's just very relevant in the world today because I feel like people just crave more human-to-human interaction. So a three examples of that. We've mentioned a couple already, so Sangram and Terminus does that very well. Dave Gerhardt does that. He doesn't have the title of evangelist, but he's much more of the face of the company I think even than David Cancel or others. And then, Ethan Beute at BombBomb is doing that really well. Kathleen: Yeah. John: I know you had him on a previous episode, and yeah. I know there's others out there, but those are the three that come to mind. I see their content very regularly. They all do a different job. They have their own styles. They have their own voice, but they're very authentic. And I think they're adding a lot of value for the respective companies through what they do. Kathleen: I totally agree. Those are three great examples. And picking the right person or settling on the right person to fill that role is such a critical decision for the company. It has to be somebody that truly, deeply understands, as you said, the problem that the audience is experiencing, but that also can come across as charismatically and passionately believing in that shift that needs to occur to create that new category. So it's an interesting mix of skills that you look for when you try to find your evangelist. John: Right, right. So does this mean you're going to step up and be the evangelist at Prevailion? Kathleen: I don't know. We actually... I'm really lucky. And one of the reasons I joined the company is that we have this amazing team of really smart people, who are also very invested in participating in marketing. So our CEO is unbelievable. He could sell ice to the Eskimos, not that he would. That makes him sound like he's a smarmy sales guy. He is so smart and he really has been in the market a long time and knows it, and he's also incredibly well-spoken. So while I would love to get up and talk about it, I think I'm really lucky that I have an executive team that is full of people who could probably fill that role better than I could. John: And you know what? I don't think it's entirely an either or situation. Some of those companies I've mentioned, they have someone who's maybe has the largest following or the loudest voice, but there's others on the team who can contribute to that. And I think that's what's really exciting, is it's not just one person, but you can have a whole series of people on your team evangelize for the company. And I don't know about you, there's something about when I just see the people behind a product that I'm thinking about using. I feel so much more comfortable having that conversation and and exploring what they do than I would if I was just reading pure brand messages. Kathleen: Absolutely. It all comes down to trust, right? And if you feel like you can trust that person who is the chief spokesperson, somehow or another there's a halo effect from that that shines down on the brand. And it really saturates the brand with that feeling of trustworthiness, that makes you want to buy from them. John: Yeah, that's right. Kathleen: Yeah. I love it. Well, digital marketing is changing so quickly. This topic of category creation is so fascinating because conceptually it seems like something that will stand the test of time, but then how you implement it obviously will change over time. With everything changing so quickly, how do you personally stay up to date and stay educated on all things marketing-related? John: Yeah. For me, both listening to and hosting podcasts has been a big driver of my growth. And so conversations like this one with you are really helpful because you and I could swap ideas. The episodes I've done... So I co-host a series on the B2B Growth show around category creation. I also did a series on FlipMyFunnel. That's given me the chance to talk to people who have done more category design work than I have and learn from them in the process. And for me, that's been so much more valuable than anything I could read or stumble across in a newsletter, not that those things aren't valuable. But having one-to-one access to experts, there's few things that are... I'm not sure if anything is going to beat that. Some of those conversations have led to ongoing relationships, where I've been able to ask questions and dive deeper into other topics. And so that's where I found the most valuable use of time, is just having conversations. I love to read, love to listen to podcasts, but anytime I could just talk to people and listen to them and then talk through my own ideas, man, I'd do that every day if I could. Kathleen: Amen. I just filmed a LinkedIn video about this, about how I learn. And the number one way I learn is through hosting this podcast, which when I say that to people, I know that that's not something that's going to be feasible for everyone. Let me just spin up a podcast so that I can learn. But it is the most amazing vehicle because you get to meet such incredible people like yourself, pick their brains, really get into detail that you can't get into in other ways. And it's amazing how much I take away from it. Second for me is I love to listen to Audible business books on 2X speed as I do my commute. John: What are you listening to right now? Kathleen: I am finishing Crossing the Chasm. And then before that, it was Play Bigger, From Impossible to Inevitable, and I come back. I'll listen multiple times to books because I feel like you absorb more the second time. John: Right. Kathleen: So yeah, lots of good ones. There's never too many books to read or never too few books, I should say. I always have more. John: Right, no shortage of content, yeah. How to connect with John Kathleen: Thank you. That's what I was trying to say. Well, if somebody has questions about category design and they want to reach out, learn more about what you're doing, or ask you a question, what's the best way for them to get in touch? John: Sure. So you could email me at John@FlagandFrontier.com. So that's J-O-H-N@FlagandFrontier.com. You can also just put in John.Marketing in your browser, and it'll bring up a really simple page with just my contact info. Sometimes that's easier to remember. Kathleen: So smart. That's great. I love that. John: I can't believe no one bought that domain, but it was there so why not? Kathleen: Genius. John: It's easier than spelling my last name. And then you can find me on LinkedIn as well. I won't attempt to spell my name here, but if you want to link to it in your episode- Kathleen: I'll put that in the show notes, absolutely. John: Yeah. You know what to do next... Kathleen: Great. Well, I have really enjoyed this. I've learned so much. I feel like I probably could have made this podcast three hours long, but nobody wants to listen for that long. If you're listening and you liked what you heard or you learned something new, I would really appreciate it if you would take a minute, go to Apple podcasts, and leave the podcast a five-star review. That is how other people discover us, and that is how we get in front of a bigger audience. So take a minute and do that. And if you know somebody else who's doing kick-ass inbound marketing work, tweet me at WorkMommyWork because I would love to interview them. Thank you so much, John. This has been fun. John: Yeah, my pleasure, Kathleen. And hopefully, we can have another conversation later on as you go further into your own category design process. Kathleen: Yes, about that and also about the minivan that you drove in high school. John: All right, sounds good.

What are the opportunities presented to a perioperative practitioner when political devolution becomes a reality? What can we learn from the experiences of a team leading the introduction of ERAS+ and prehabilitation across Greater Manchester with a 'Spread and Scale innovation grant' from the Health Foundation? How do you demonstrate benefits which patients and fee payers can understand? How do you go about leading a prehab transformation program, which aims to provide prehab for more than 2000 patients affected by cancer, over 2 years? The GM teams are very happy to host teams in Manchester who may want to visit MFT and see Surgery School in action and show colleagues what they are aiming to achieve with GM Cancer Prehab. Email John on John.moore@mft.nhs.uk or john.moore@erasplus.co.uk ERAS+ website is here: https://www.erasplus.co.uk/ NHS Innovation Accelerator website: https://nhsaccelerator.com/ GM Active are here: https://www.gmactive.co.uk/ Presented by John Moore, consultant in anaesthetics and critical care medicine from Manchester, UK, Clinical Head of the Division of Anaesthetics, Peri-operative medicine and Critical Care at Manchester University Hospital NHS Foundation Trust.

In this episode of The Regenerative Agriculture Podcast, John Kempf interviews Walter Jehne, an Australian soil microbiologist and the Director of Healthy Soils Australia. Walter has written and taught extensively about the earth’s soil carbon sponge and hydrology as they relate to climate change. Walter provides context for the extreme weather events we are experiencing, and clearly identifies the role that water plays as a climate regulator. He describes how we can manage water to safely and naturally cool the planet and regulate climate change. Walter has developed a perspective on the impact that farmers can have on the climate that is different than the dominant narrative on carbon sequestration. While carbon sequestration is an important piece of the puzzle, Walter explains how managing the way our soils retain and hold water has a much bigger impact due to the way the hydrological system functions as a regulator for the planet. Walter describes how specific tactics in the management of water in our soils can reduce extreme weather events.  Here are a few things Walter and John discuss in this engaging episode: Why rising co2 levels are a symptom, rather than the cause, of the abnormal warming of the past 250 years How improving the soil’s water-holding capacity contributes to a more stable climate The foundational principles of atmospheric physics and the climate The effect of land degradation on the hydrological dynamics of the planet How regenerating the soil carbon sponge is the critical bridge between carbon management and hydrology management How increasing photosynthesis and “green longevity” is the key to restoring the hydrological balance, thus restoring climate balance and reducing extreme weather events   Support For This Show This show is brought to you by AEA, helping professional growers make more money using regenerative agriculture since 2006. If you grow on a large scale and are looking to increase crop revenue and quality, email hello@advancingecoag.com or call 800-495-6603 to be connected with a dedicated AEA crop consultant.   Sign Up For Email Updates To be alerted via email when new episodes are released, and get special updates about John speaking, teaching, and podcast LIVE recordings, be sure to sign up for The Regenerative Agriculture Podcast email list.   Feedback & Booking Please send your feedback, requests for topics or guests, or a booking request: production@regenerativeagriculturepodcast.com Email John directly: John@regenerativeagriculturepodcast.com   Credits This episode was recorded by John Kempf and Walter Jehne and produced by Nathan Harman, Robin Kitowski, and Anna Kempf.

In this episode of the Regenerative Agriculture Podcast, John interviews French agronomist, Pierre Weill, who created a feed company in 1992 in French Brittany with the intention of producing health-oriented animal nutrition. He then went on to co-found a nonprofit association called Bleu-Blanc-Cœur, which connects all the actors involved in the food chain to help producers and consumers connect the dots between reduction in disease and the quality of food production.   Pierre’s fascinating research trials examine the differences in human health when animal products from animals fed high-quality forage-based diets are consumed versus products from conventionally fed animals. In one group of six trials, conventionally fed animals were fed a diet of corn and soybeans, and the animals with a healthy diet were fed high-quality forages and seeds. Consumers in the trials were divided into control groups who ate milk, eggs, and other animal products from the conventionally fed animals, and experimental groups that ate the same from animals which were fed the higher-quality products.    The two groups ate the same quantity and type of foods. The only difference was the diet of the animals. In this way, the producer’s behavior, and not the consumer’s behavior, was measured.   As a proof of concept, the omega 6 and omega 3 levels, which correlate with the inflammatory processes, were measured in both groups of people, and a significant difference was found. The ratio of omega 6 and omega 3, which is healthy at a level of 5 and pro-inflammatory at a level of 10, was 15 in the control groups, and five in the experimental groups.   Pierre also talks about the structure of a new trial, currently underway, testing the immunity of breastfed children with the mothers’ diets being the differential, once again measuring the quality of the diets eaten by the animals whose products the mothers consumed.    John and Pierre delve into the link between soil health and human health, and how the human gut microbiome is linked to a larger microbiome in the soil. The health of one is reflected in the health of the other.   John and Pierre also discuss Bleu-Blanc-Cœur, and how Pierre developed this organization to address the problems of access to high food quality among populations with lower economic status and producer incentives to serve these groups. Within Bleu-Blanc-Cœur, producers pay close attention to the quality of animal health and diet and are connected with consumers who enjoy better health because of the producer’s choices.   As an experienced animal nutritionist, Pierre provides information on the most optimal diets for hens, cows, and pigs. He discusses the impact of a healthy animal diet, on-farm economics, and describes how the longevity, higher fertility, and higher yield of milk and butterfat lead to an increase on the bottom line for farmers employing healthy animal diets.   Pierre’s recommended resources (that are not written in French): The Omnivore’s Dilemma by Michael Pollack   To learn more about Pierre’s work to improve the nutritional and environmental quality of our food, visit the Bleu-Blanc-Cœur website here.  Follow Pierre’s research, and read the results of past peer-reviewed studies.   Our community impact spot for this episode is No-Till on the Plains, a non-profit organization that provides education, networking, and inspiration for growers who focus on soil health. No-till on the Plains will be hosting their annual winter conference in Wichita, Kansas, in January of 2020 where John Kempf will speak and present workshops about regenerative agriculture systems. To learn more about this conference and to register, visit the event information page on the web.   Support For This Show This show is brought to you by AEA, helping professional growers make more money using regenerative agriculture since 2006. If you grow on a large scale and are looking to increase crop revenue and quality, email hello@advancingecoag.com or call 800-495-6603 to be connected with a dedicated AEA crop consultant.   Sign Up For Email Updates To be alerted via email when new episodes are released, and get special updates about John speaking, teaching, and podcast LIVE recordings, be sure to sign up for The Regenerative Agriculture Podcast email list.   Feedback & Booking Please send your feedback, requests for topics or guests, or a booking request: production@regenerativeagriculturepodcast.com Email John directly: John@regenerativeagriculturepodcast.com   Credits This episode was recorded by John Kempf and Pierre Weill and produced by Nathan Harman, Robin Kitowski, and Anna Kempf.

John Donodeo was born and raised in Astoria, Queens before he attended Manhattan College and Penn State and then made his way back to New York, where he left a major footprint as the head track and field and cross country coach at Regis High School – a private all-boys Jesuit High School in Manhattan. It’s a tuition free school that attracts some of the smartest kids in the city. He was there for more than 30 years. As a result, he has so many awesome stories and you really feel how nice and selfless of a person he was in more than 100 seasons of coaching. We dive into what it’s like to make an impact on the lives of so many people, what makes a good coach, does getting older necessarily mean getting slower and what it’s like going into retirement after being part of something special for so long. Email John: john.f.donodeo[@]gmail.com ------- ❤️ Please consider supporting our work. We want to continue pushing out the podcast on a bi-weekly basis and bring you quality audio for our guests. we're simply asking for you to set aside a few dollars that might go toward a coffee or dollar slice to support our work. In return, we'll do our best to put together exclusive episodes, interviews and maybe some video for those supporters. The NYC running community is awesome and we'd appreciate the assistance: www.patreon.com/runnersofnyc --------- SPONSOR: New Balance 5th Avenue Mile Register for the 5th Ave Mile & check out everything going on at Runner Con. Test your speed by racing down 20 iconic Manhattan blocks on September 8th in the New Balance 5th Avenue Mile. All registered runners receive a pair of New Balance running shorts. Heats are filling up quickly, so register now at Nyrr.org/NB5thAveMile. Reserve your spot to our LIVE SHOW on 9/7 at the NYRR Run Center with the Pansa Boyz and Mirna Valerio. https://www.eventbrite.com/e/runners-of-nyc-live-redefining-runners-with-mirna-valerio-and-the-pansa-boyz-tickets-69933556149 --------- ▶ Follow us: twitter.com/RunnersOfNYC instagram.com/runnersofnyc ▶ Follow Chris twitter.com/ChrisChavez instagram.com/chris_j_chavez www.strava.com/athletes/9032675 ▶ Follow Leigh Anne twitter.com/leighannesharek instagram.com/wicked.la www.strava.com/athletes/10122804

John Kempf and Vernon Peterson take the stage for a live-recorded conversation at the inaugural Acres U.S.A. Healthy Soil Summit, held at the University of California Davis Conference Center on August 21, 2019, for this Regenerative Agriculture Podcast episode.  Vernon’s experiences from 30 years of growing tree fruit and other crops on both conventional and organic acreage in California’s water, weather, and labor-challenged environment inform the wisdom he posits here.  Peterson was the recipient of the Grower of the Year Award from the California Certified Organic Farmers Association and the Organic Produce Network in 2017. He farms 300 acres of stone fruit, including peaches, plums, nectarines, and apricots. Vernon’s operation also packs fruit for almost 80 neighbors, including stone fruit, pomegranates, and citrus.  Listen to hear Vern’s strategies for activating employees to achieve their fullest potential, his knowledge of organic fruit production and marketing, and a call to farmers to tell their story through knowing the nutrient value of their food. Vernon also discusses how he’s formed a unique alliance of growers that work together in marketing, sales, operations, and compliance areas, resulting in successes for multiple small-scale organic operations. Vernon describes the “aha!” moment when farmers realize that organic production is more than just the conventional input substitution.  He provides examples of measuring fruit tree production and worker productivity on his own operation, describing why it’s important for employees to have access to the data and tools needed for their own improvement. He shares how a simple pay scale increased the output quality without costing him more while paying the workers double. He makes the case for how extraordinarily close relationships with employees lead to greater business success. Vernon also turns the ag production paradigm on its head when he suggests that growers should start by selling the crop, then focusing on marketing and packaging, before growing the fruit. He also shares his overarching goal of reinvigorating agriculture through organic production. He believes that documenting and publishing the nutritional quality of food holds the potential to turn the tide of agriculture in America. Vernon’s recommended resources:  The Stockman Grass Farmer BizBooks Ag Software The nutrient meter mentioned by John: BioNutrient Food Association’s BioNutrient Meter   Our community impact spot for this episode is the cover crop provider, Green Cover Seed. Green Cover Seed shares the benefits of cover crops with the farming community. They do an excellent job of conducting and disseminating research into cover crops species, blends, and uses. While there are many excellent cover crop providers out there, Green Cover Seed stands out for their education, outreach, and variety. Website: https://www.greencoverseed.com YouTube: https://www.youtube.com/channel/UCfrK9tSdYXpHFxbhKxgcMbw   Support For This Show This show is brought to you by AEA, helping professional growers make more money using regenerative agriculture since 2006. If you grow on a large scale and are looking to increase crop revenue and quality, email hello@advancingecoag.com or call 800-495-6603 to be connected with a dedicated AEA crop consultant.   Sign Up For Email Updates To be alerted via email when new episodes are released, and get special updates about John speaking, teaching, and podcast LIVE recordings, be sure to sign up for The Regenerative Agriculture Podcast email list.   Feedback & Booking Please send your feedback, requests for topics or guests, or a booking request: production@regenerativeagriculturepodcast.com Email John directly: John@regenerativeagriculturepodcast.com   Credits This episode was recorded live by John Kempf and Vernon Peterson at the Healthy Soil Summit and produced by Nathan Harman, Robin Kitowski, and Anna Kempf.

Andrew and Jessica decided to go international again for this episode, France and the UK are the places in Europe where Transworld Business Advisors is setting its offices and making good deals for good people overseas too. In Europe, retail is very strong, there are plenty of small business everywhere and franchising is also blowing up significantly. The European experts from the UK and France, Michael Ziff and Carlo Paolucci, are giving their input about the economy in general and the great business opportunities arising in these countries. The chances of companies expanding or relocating to Europe are proof that the current thinking is globally when the time comes to consider growing and scaling a company.    Listings of the week: John Sweeney (Southwest London). Aluminum roofing business, operating for the past 30 years; the owner needs help taking the business to the next level. Making £3,000,000 every year, £300,000 profit, business is priced in £1,000,000. Email John at jsweeney@tworlduk.com   Key takeaways:  [6:03] Jessica interviews Carlo Paolucci, Paris. [6:34] The economy in France. [9:23] An uncertain moment in France [9:50] People still want to sell their business. [10:55] Lots of potential entrepreneurs due to unemployment rates. [11:40] Differences in selling a business in the U.S. and selling in France. [14:22] Length of exclusive market agreement in France cannot be longer than three months. [15:25] Leasehold sales in France. [16:01] Franchise sales in France. [18:13] Deal of the week: Amir Hussain (London). Italian restaurant, amazing location, sold at £65,000. [21:11] Andrew interviews Carlo Paolucci, Paris. [21:50] Business brokerage in France. [22:50] Franchise relocating to Europe. [23:44] Independent business dedicated to retail. [25:01] French-speaking brokers are welcome to France. [28:03] Listing of the week: John Sweeney (Southwest London). Aluminum roofing business, operating for the past 30 years, looking for a partner. Making £3,000,000 every year, £300,000 profit, business is priced in £1,000,000. [30:32] Michael Ziff, UK [31:01] Transworld Business Advisors in the UK. [35:21] The aging people want to sell their business. [36:06] The situation about cash. [38:40] The political situation in the UK.   Mentioned in this Episode: United Franchise Group Transworld Business Advisors Transworld on Linkedin Transworld on Facebook Call us — 888-711-9018 Email us thedealboard@tworld.com Call Amir Hussain at 074-4513-7784 or visit Transworld Business Advisors UK Email Carlo Paolucci at cpaolucci@tworld.com or call 01 70 98 32 85 Email John Sweeney at jsweeney@tworlduk.com or visit Transworld Business Advisors UK Call Michael Ziff at 077-1286-7215 or email mziff@tworlduk.com 

Record rainfall has resulted in an unprecedented number of unplanted acres in 2019. Farmers must now consider how best to manage these fields for the remainder of the season. In an otherwise fallow year, cover cropping options abound during a unique summer planting window. In this episode of the Regenerative Agriculture Podcast, John Kempf hosts a panel of American Midwestern agronomists and farmers, Steve Groff, David Kleinschmidt, Brad Hobrock, and David Chance, to discuss wet weather, the inability to plant in sodden areas and the options to sow cover crops in empty fields.  David Kleinschmidt, a midwestern agronomist, and owner of Progressive Agronomy Consulting Services, consults with growers across the Midwest where his in-depth knowledge of soils and soil health helps farmers realize better yields. Brad Hobrock is the owner of AgriBio Systems in Illinois where he farms several thousand acres of corn and soybeans. His voice and experience show the issues of cover cropping and weather challenges from a farmer’s perspective. David Chance, the owner of Chance Farms and several thousand acres in Indiana, shares his expertise on cover crop mixes, dry weather planting, and farm subsidies.  Steve Groff, the Cover Crop Coach and founder at Cover Crop Coaching, is based in Pennsylvania. He travels across the country teaching farmers the techniques and value of cover cropping systems. John and his guests outline the challenges farmers are facing this season, with a record number of unplanted corn and soybean acres throughout the Midwest due to excessive rain and flooding. They explain how cover crops can pay for themselves by decreasing the need for fertilizer applications while improving soils and yields in subsequent years.  Listen to hear a broad array of perspectives on:  The benefits and drawbacks of various species and their best uses How to determine your cover crop mix with your goals and budget in mind A comparison of simple one or two-species blends versus a diverse mix of cover crops The differences between cool- and warm-season legumes The value of cover crops in diffusing herbicide residue  The value of cover crops in managing carbon and nitrogen The importance of bacterial and fungal inoculation The role of crop insurance programs  Which cover crops can shift the soil’s microbial population from bacterial to fungal dominance  Which cover crops speed up the bioremediation process of pesticide residues in the soil profile This podcast serves as an invaluable resource for any grower whose planting window has passed without the ability to get in the field and for anyone considering the use of cover crops. The Community Impact Partner for this episode is the NOFA Summer Conference, a three-day conference that offers a wide-range of seminars, workshops, and other educational opportunities. Immerse yourself in a community of like-minded practitioners and curious learners eager to share inspiration and ideas for organic food, farming, health, activism, and beyond. The NOFA Summer Conference is a family-friendly event in Massachusetts where you can bring the whole family to enjoy workshops for adults, kids and teens, over 60 vendors, live music, games, and amazing food! Learn more about the conference and register here.   The Community Impact Partner for this episode is also the Healthy Soil Summit. This August, Acres USA will host the Healthy Soil Summit in Davis, California. Join farmers, consultants, researchers, and others for two days of engaging learning from world-renowned experts in the field of regenerative agriculture including John Kempf, Gary Zimmer, and Brendan Rocky. Wherever you are in your farming journey, this event will provide you the tools to enhance the productivity and profitability of your operation through biological practices. Go to acresusa.com to learn more about the Healthy Soil Summit. Email us at events@acresusa.com or call us at 1-800-355-5313.   Support For This Show This show is brought to you by AEA, helping professional growers make more money using regenerative agriculture since 2006. If you grow on a large scale and are looking to increase crop revenue and quality, email hello@advancingecoag.com or call 800-495-6603 to be connected with a dedicated AEA crop consultant.   Sign Up For Email Updates To be alerted via email when new episodes are released, and get special updates about John speaking, teaching, and podcast LIVE recordings, be sure to sign up for The Regenerative Agriculture Podcast email list.   Feedback & Booking Please send your feedback, requests for topics or guests, or a booking request: production@regenerativeagriculturepodcast.com Email John directly: John@regenerativeagriculturepodcast.com   Credits This episode was recorded by John Kempf, Steve Groff, David Chance, Brad Hobrock, and David Kleinschmidt, and produced by Nathan Harman, Robin Kitowski, and Anna Kempf.

In this episode of the Regenerative Agriculture Podcast, John interviews Dr. Jerry Hatfield, Ph.D., a plant physiologist who runs the USDA’s Agricultural Research Service (ARS) National Laboratory for Agriculture and the Environment in Ames, Iowa. Jerry has done extensive research on the interactions between soils, plants, and the environment. Jerry describes his findings from some of these tests which track interactions among different types of cover crops with different soil and plant variables. Jerry also studies agriculture as a molecular geneticist, testing which genes are activated in plants during drought versus flood conditions and other environmental factors. John and Jerry also discuss the differences between the terms sustainable agriculture and regenerative agriculture, and answer the questions: What are the steps to regenerative agriculture? What is the return on this type of system? To quote Jerry, “If you go down this road of improving your soil, you increase your profitability, you increase your yield stability, and you'll sleep better at night.” In this episode John and Jerry cover: The carbon balance in terms of improving the soil-plant-health continuum The roadmap provided by regenerative agriculture for increased profitability The needs of biology and how to fuel those needs to provide climate resilience Listen to learn how the carbon cycle can shift and change when growers begin to manage soils and crops differently with regenerative management, rather than with present mainstream management. Jerry says, “Agriculture is in the carbon capture business,” and this episode explains why, drilling into the role of carbon in regenerative agriculture. The Community Impact Partner for this episode is the Regenerative Organic Alliance, the developer of the Regenerative Organic Certification, a holistic agriculture certification encompassing pasture-based animal welfare, fairness for farmers and workers, and robust requirements for soil health and land management. Brands are already seeking to bring ROC-certified products into their supply chain. You are invited to research and join the ROC program. The first step is to download the ROC Participant Handbook on their website.   Support For This Show This show is brought to you by AEA, helping professional growers make more money using regenerative agriculture since 2006. If you grow on a large scale and are looking to increase crop revenue and quality, email hello@advancingecoag.com or call 800-495-6603 to be connected with a dedicated AEA crop consultant.   Sign Up For Email Updates To be alerted via email when new episodes are released, and get special updates about John speaking, teaching, and podcast LIVE recordings, be sure to sign up for The Regenerative Agriculture Podcast email list.   Feedback & Booking Please send your feedback, requests for topics or guests, or a booking request: production@regenerativeagriculturepodcast.com Email John directly: John@regenerativeagriculturepodcast.com   Credits This episode was recorded by John Kempf and Jerry Hatfield, and produced by Nathan Harman, Robin Kitowski, and Anna Kempf.

2-Minute Tip — Remove Filler Words   Filler or crutch words are the bane of many a speaker’s existence. The ums, ahs, likes, verys, you knows, and more clutter up our talks and conversation so much we don’t even notice them. They waste time, annoy the audience and distract from your message. So get rid of them.   Easier said than done.   One technique is to have a friend or colleague listen to you practice your talk and ring a bell every time they hear a filler word. Once you actually know you are using them in real time, it becomes easier to eliminate them and relish the power of silence   Post Tip Discussion — Meet John Rohe   One of the terms you hear in the training field (and likely other education related fields as well) is the “sage on the stage.”   In describes the lecture format in many education contexts. The wise experts stands on the stage at the front of the room and imparts knowledge on to the lucky audience members. It’s one way communication, and it has its place, but can have a certain amount of arrogance associated with it.   Bio   John Rohe is a speaker who eschews the lectern and the stage. He a speaker and trainer in both the commercial and ecclesiastical fields, and one of themes that comes through in the episode is the importance of humility with your audience.   John’s experience ranges from start-ups to established multi-billion dollar enterprises. John launched the cardiac marker proBNP for Roche Diagnostics and the first personalized health (test and drug) for osteoarthritis for Roche Pharma, Roche Diagnostics and GSK.   ​ He also internationalized sales for RPS, revived sales of Procalcitonin for Thermo Fisher, grew Alere’s PT/INR home testing from $9 million to $25 million in 1 year and boosted equipment service contracts for BD.   ​ John has taken products from R&D through FDA clearance and achieved CMS and other third-party reimbursement. He has implemented user friendly CRMs and automated quoting systems, and he integrated marketing collateral with sales force access. He has also been responsible for developing and implementing automated quoting and contracting systems.     John’ Speaker Evaluation Checklist   Are they using filler words? Do they appear to be knowledgeable about the material? Are they speaking to the audience? Are they looking down at their notes? Are they reading slides to me? Are they moving around? Are they actively engaged with the audience?   Kirkpatrick Levels of Training Evaluation   How do the learners feel about their training experience? How effectively did the learners acquire new skills or knowledge? How effectively did the learners apply what they learned in training? How effectively did the training ultimately meet its goals for the organization?   You can read more about the Kirkpatrick framework here. It’s a fascinating mental exercise.   Links   Hycap Consulting http://hycapconsulting.org John’s Email John.rohe@hycap.org John on LinkedIn https://www.linkedin.com/in/johnrohe1/ John on Twitter https://twitter.com/johnrohe Kirkpatrick Model https://www.kirkpatrickpartners.com/Our-Philosophy/The-Kirkpatrick-Model Servant  Leadership with Lyle Tard http://2MinuteTalkTips.com/ServantLeader Caring and Connection with Richard Kauffman http://2MinuteTalkTips.com/Richard   Call To Action Check out the work John is doing at Hycap.org Share this episode with another speaker or trainer by giving the link http://2MinuteTalkTips.com/JohnRohe Don’t get best…get better   2-Minute Talk Tips is the public speaking podcast that help you become a more effective speaker in as little as 2 minutes a week.

In this episode, John interviews David Montgomery, Professor of Geomorphology at the University of Washington. John and David discuss soil regeneration at length, pulling from David’s experience developing new topsoil in dead, stony ground and his deep dive into the science behind it. David came to the field of regenerative agriculture from a unique position. As a geologist studying erosion, he became curious about agricultural impacts on soils.   When David set out to write his first book, Dirt: The Erosion of Civilizations, he imagined it would tie the subject of landscape formation over millennia to how soil erosion affected ancient civilizations. He ended up writing about the history of farming, because that's where soil erosion and degradation connects back to human societies. Spending more than a decade looking at how agriculture has influenced soil loss resulted in an epiphany that led him to see regenerative agriculture as the solution to historically degenerative agricultural problems. In this thought-provoking interview, John and David discuss: How conventional farming practices have contributed to mining the soil, and how this impacts the future of global societies. David’s observations of rebuilding soil at scale and the science behind it The 3 principles of successful soil regeneration: Minimal ground disturbance Keep the surface covered Grow diverse crop rotations How the key to rapid restoration of soil fertility is about kick-starting the biology Why David is an unrepentant optimist on the issue of reversing soil degradation, something he didn’t think would happen when he wrote the book on erosion. John and David explore the soil-life effects of glyphosate as an antibiotic and mineral chelator, and conjecture as to it’s human health impacts. There is a fascinating glimpse of a South African farm that doubles as a cheetah rehabilitation area, that may spur new ideas on meshing agriculture with wildlife conservation. David shares about his two musical projects as well. https://www.bandmix.com/bigdirt/   David is the author of two books: Dirt: The Erosion of Civilizations  2007 Growing a Revolution: Bringing Our Soil Back to Life  2017.   David’s recommended reading list from the episode: Dirt to Soil by Gabe Brown Organic No-Till Farming by Jeff Moyer The Third Plate by Dan Barber   The Community Impact Partner for this episode is Jerry Hatfield, director of the National Lab for Agriculture and the Environment at the USDA’s Agricultural Research Service. The ARS seeks partners to participate in on-farm research to further our collective knowledge about best farming practices. Please consider getting involved with this important work as a citizen-scientist, and look forward to a future podcast interview with Jerry soon! Website: www.ars.usda.gov/nlae Email: jerry.hatfield@ars.usda.gov Phone: (5l5) 294-5723   Support For This Show This show is brought to you by AEA, helping professional growers make more money using regenerative agriculture since 2006. If you grow on a large scale and are looking to increase crop revenue and quality, email hello@advancingecoag.com or call 800-495-6603 extension 344 to be connected with a dedicated AEA crop consultant.   Sign Up For Email Updates To be alerted via email when new episodes are released, and get special updates about John speaking, teaching, and podcast LIVE recordings, be sure to sign up for The Regenerative Agriculture Podcast email list.   Feedback & Booking Please send your feedback, requests for topics or guests, or booking request have a Podcast episode recorded LIVE at your event to production@regenerativeagriculturepodcast.com Email John directly at John@regenerativeagriculturepodcast.com   Credits This episode was recorded by John Kempf and David Montgomery,  and produced by Nathan Harman, Robin Kitowski, and Anna Kempf.

Mike Omeg is a 3rd generation cherry grower who has spent the last few decades farming 350 acres of cherries in The Dalles, Oregon. Mike is an innovator with the vision for new approaches and the analytical mind to measure results. He’s tested myriad techniques in his quest for the best and most profitable methods of growing cherries, and was awarded the Good Fruit Grower award by the Fruit Grower News in 2017. In this conversation, John and Mike delve into the type of bio-intensive system Mike has developed and the data he has collected in his trials. Mike has shown that profitable large-scale agriculture and regenerative practices are entirely compatible and speaks to how his operation has scaled regenerative practices. He also thinks deeply about return on investment, the economic growth of his operation, and discusses the positive impact that regenerative methods have had. Believing that one of the fastest ways to improve soils is to grow a healthy crop, Mike explains his view of the tree as the conduit for putting carbon into our soils more efficiently than mulch or compost. Supported with the correct nutrition, the tree is simultaneously building this year’s crop and boosting nutrient levels in the soil for building future crops. In the episode, Mike gives in-depth information on his experiments with different types of cover crops saying, "When we talk about having a return on our investment, we need to have every seed that goes into that mix be there because we know it’s going to earn us a return - not because we want to feel good that we're maybe doing something that we read in a book was important.” Close to the end of this conversation, Omeg says, “I'm excited for every day to bring new challenges in farming. And focusing upon biological and restorative agriculture has just brought a real sense of joy to me when I walk through the orchard. It's exciting, and I love it.” Mike is truly an important figure in the landscape of stone fruit production. Check out his YouTube channel where he covers not only some of the most innovative stone-fruit production methods, but also a host of other fascinating topics. Whether you grow cherries or cherry tomatoes, you will find this conversation between John and Mike to be fascinating and informative, with lessons that span all of agriculture. Listen to this conversation to hear Mike explain: His very practical experience and cost/benefit analysis with mulch, compost, cover crops and interplanting How mow-and-blow replaced Mike’s use of compost How plant sap analysis influenced his inputs management process Mike’s extensive trials, and thinking process, for finding cover crops suitable for orchard alleyways Specific information on Ajuga (Ajuga reptans), Moneywort (Lysimachia nummularia), and Comfrey (Symphytum officinale var. patens) Nutritional defenses against the two major cherry diseases, bacterial canker and powdery mildew that he never imagined possible An interesting anecdote on freeze resistance The value of fish and other inputs on orchard plantings The ROI on a bio-intensive system based on increased cherry size and firmness How biologically intensive practices and large scale production fit together Resources: SeaShield (fish product mentioned by Mike) Mike’s recommended sources for information: YouTube The Farming Ladder by G. Henderson Please remember to support our Community Impact featured partners! Acres USA is North America’s premier publisher on production-scale organic and sustainable farming. For more than four decades they have been helping farmers, ranchers and market gardeners grow food organically and sustainably. Acres USA is dedicated to the mission of educating growers about the benefits of ecological farming, with content that is designed to help you grow your operation in an ecologically and economically sound way. Check out their books, podcast, and monthly magazine!   Support For This Show This show is brought to you by AEA, helping professional growers make more money using regenerative agriculture since 2006. If you grow on a large scale and are looking to increase crop revenue and quality, email hello@advancingecoag.com or call 800-495-6603 extension 344 to be connected with a dedicated AEA crop consultant.   Sign Up For Email Updates To be alerted via email when new episodes are released, and get special updates about John speaking, teaching, and podcast LIVE recordings, be sure to sign up for The Regenerative Agriculture Podcast email list.   Feedback & Booking Please send your feedback, requests for topics or guests, or booking request have a Podcast episode recorded LIVE at your event to production@regenerativeagriculturepodcast.com Email John directly at John@regenerativeagriculturepodcast.com   Credits This episode was Recorded by John Kempf and Mike Omeg, Edited by Nathan Harman, Produced by Nathan Harman, Robin Kitowski, and Anna Kempf.

Pascal Fafard is a consultant and crop advisor in Quebec, Canada, working primarily with fruit and vegetable growers. He holds a bachelor’s degree in agronomy and has been supporting and mentoring fruit and vegetable growers for more than 25 years. While working in IPM, nutrition and vitality advising, and the typical agronomic considerations, he realized that taking care of growers is as important as the grower taking care of plants. This shift in focus led to his unique take on agriculture that has inspired advisors and growers to adopt more intuitive farming practices in the hopes of fostering greater peace of mind, increased clarity and enjoyment, better plant vitality and improved business productivity. As you will hear, Pascal is committed to life in all its many forms and brings a perspective that stresses the importance of a close partnership between man and nature. His innovative approach encourages advisors and growers to unlock their full potential and to strive to realize what is most important to them. This episode is largely the story of Pascal's thought journey on the nature of farming, the relationships we hold with nature, and the opportunity to make both more meaningful. He and John talk about the development of techniques to increase communication between growers and their plants, and a much more subtle way of interacting with our crops, which is intended to provide greater fulfillment to the grower, and better results. We may be challenged to step outside our comfort zones, hearing what Pascal offers, but one may find it to be of great value. "If there is something I want to say today...my only desire is... open new possibility to the grower, and if there is something that resonates in themselves from what I say, just take it. If there is something that doesn't talk to you just...throw it in the garbage.” In this episode, John asks the question "What is it that plants desire from the grower?" This episode introduces a Regenerative Agriculture Podcast first: quotes from actual plants, as translated by Pascal. He notes that "When you communicate with nature you can receive information as a thought, as an image, as an emotion, you can be pulled to go somewhere in the field. It depends on the person...be open minded...it's got to be your way." There are many stories from the field and a few action items, but this interview is not about science and agronomy. It's about a farmers relationship to life, and passion for the work of farming. These are esoteric concepts that Fafard presents eloquently and practically. Pascal's course suggestions: Maya Kincaid: The Sedona International School for Animal and Nature Communication Pranic Healing - International course offerings: (USA EAST site: https://pranichealingusa.com/) (USA west site: https://pranichealing.com/) And John's suggested reading on the topic: The Lost Language of Plants and The Secret Teachings of Plants, both by Stephen Harrod Buhner. If you have questions or would like to set up a consultation with Pascal, please reach out to him at info@pascalfafard.com   Please remember to support all of our Community Impact featured partners! Chelsea Green is an employee-owned and mission-driven company and a leading publisher of hundreds of great titles, including Gabe Brown's recent book, From Dirt To Soil -- which we featured Gabe & his book on this show, in Season 1. If you like this podcast, you will love their books. And there is just enough winter left to read a few. Visit them at www.chelseagreen.com and enter the code "REAG30" at checkout, for a generous discount just for listeners of this show. And finally, we are very pleased to announce the recent release of AEA’s new online learning platform, the Regen.Ag Academy, https://academy.regen.ag/ The first course is ready and more are on the way. This self-paced series of courses, each comprised of multiple video lessons, and graded quizzes, is geared toward the agricultural professional, Certified Crop Advisor (CCA), student, or highly motivated grower who wants to further their studies in regenerative agronomy. It is an accredited course and can be taken for CEU points from the ASA. We've been working hard to set up a platform where the best of John Kempf's teachings can be received, and where you can assess your own knowledge. We look forward to your participation and feedback. Check out Regen.Ag Academy here, and sign up to be notified of future course releases. Thanks for Listening!   Support For This Show This show is brought to you by AEA, helping professional growers make more money using regenerative agriculture since 2006. If you grow on a large-scale and are looking to increase crop revenue and quality, email hello@advancingecoag.com or call 800-495-6603 extension 344 to be connected with a dedicated AEA crop consultant.   Sign Up For Email Updates To be alerted via email when new episodes are released, and get special updates about John speaking, teaching, and podcast LIVE recordings, be sure to sign up for The Regenerative Agriculture Podcast email list.   Feedback & Booking Please send your feedback, requests for topics or guests, or booking request have a Podcast episode recorded LIVE at your event -- to production@regenerativeagriculturepodcast.com Email John directly at John@regenerativeagriculturepodcast.com   Credits This episode was Directed by Geoffrey Shively and Nathan Harman, Edited by Nathan Harman, Produced by Nathan Harman, Robin Kitowski, and Jenna Sodano.

Today I’m introducing you to author, speaker, and personal growth coach, John Hinkle. Since age 16, John has claimed Psalm 1:1-3 as the scripture he tries to live by and what he models his life after. He rode the corporate merry-go-round for 30 years, chasing after what he thought was prosperity. It took an intense business loss to awaken his faith, birth his mission, and light his fire for ministry. John developed his SHIFT principles, and we are the fortunate ones to be able to learn as he unpacks those concepts for us in today’s show. John’s passion is working with men ages 40-60 who may have lost their purpose in the craziness of life. He helps them achieve what they’ve always dreamed of, and he teaches them to have “2nd half purpose” as they navigate the changes that are inevitable in life. John explains how to have a WHO to your WHY as you realign your purpose, how to take ownership and live life on your own terms, and why it’s NEVER too late to be exactly the man that God wants you to be. You’re in for a treat as you listen and learn from John today! Resources: www.shiftprinciples.com Email John: john@shiftprinciples.com Visit www.shiftprinciples.com/real to find out how to get John’s book for free and how to take advantage of his offer for a free 30-minute consultation. SHIFT: Moving from where you are to the life you want by Russell Lake and John Hinkle

Episode 10, The Rant - we have a special guest, John Ottavino, championship PSAL baseball umpire, servicing New York City. His son Adam, just signed a 3 year deal to join the formidable set up that is the New York Yankees. In it, we discuss his experience officiating Baseball in NYC, his only experience officiating Adam, and his affinity for the rules - so much so that he sends out a rule of the day via email, servicing 600+ officials. Find out how to get on that list, and my conversation with John Ottavino, now. Interested in the Rule of the Day? Email John at J.ottavino@att.net

All this month in the HUB we're focusing on building your leadership and culture. Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Join us in December for a 21 Day Marketing Challenge! Go into 2018 with a full year marketing plan. Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. Email John.Ross@inbodyusa.com to learn more and redeem November's offer. What healthcare options do you have as a small business owner? The answers are few: 1. From your spouse's plan, 2. The Marketplace, or 3. None at all. Vaughn has been in insurance for 18 year and insures nearly 2500 Affiliates. In today's episode, we dig into the specifics of AffiliateShare - a healthcare solution for Affiliates, their families, and coaches. Learn more: http://affiliateguard.info/affiliate-share/ Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

All this month in the HUB we're focusing on building your leadership and culture. Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. Email John.Ross@inbodyusa.com to learn more. What is a Win-Win-Win in your business? After a recent article - "Leave No Client Behind" - made its way around the inter webs, I received a TON of requests to have Patty on the show. Well, here it is. Patty is an OG in the CrossFit world, as you'll hear in some of his stories. He's tried every potential business model, but always found it lacking in one of three areas: profitability for the business, opportunity for coaches, and sustainability for clients. He's landed on what he believes to be optimal solutions on all three fronts. After earning his mechanical engineering degree, working for two Fortune 100 companies in business development, and starting a green building design firm from scratch, Patty decided to try his hand in the fitness industry. Patty opened the world’s fifth CrossFit affiliate and Canada’s first in Vancouver in 2004. He was mentored directly by CrossFit Founder Greg Glassman from 2004 to 2009 and because of this relationship with Greg, Patty’s gym “always looked different." Interested in learning more about what Patty is up to at MadLab Click Here. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

All this month in the HUB we're focusing on building your leadership and culture. Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. Email John.Ross@inbodyusa.com to learn more. What Does Culture Really Look Like In Your Gym? One thing is for certain. Your gym has its own culture. Culture is one of those topics that, when brought up, tends to elicit varying responses and reactions. Good leaders see it as the very lifeblood of their business and the primary driver which determines the success or failure of their bottom line. In this session, Hoby will teach us what it takes to have an irresistable culture. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Ready to EXECUTE on everything you learned? Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. For the entire month of October, InBody will pay your 1st month's payment on a 24 month, 0% interest plan and extend your warranty for 2 years FREE. Email John.Ross@inbodyusa.com to learn more. What's your mission? Understanding your mission/passion/purpose is a critical component to making good, intentional decisions. In this session, Julie will help you get clear on your purpose and help give you a lens to see your future through. By hearing her story, you’ll be able to get crystal clear on why you’re doing what you’re doing. Julie is a four-time CrossFit Games athlete, CrossFit Level 1 staff member, and current resident physician at the Cleveland Clinic. She’s consistently placed in the top 5 at the CrossFit Games including two podium finishes in 2012 (2nd place) and 2014 (3rd place). An Achilles tendon rupture ended her final competitive season at the 2015 Central Regional, and she has now turned her focus to completing her medical training and using her knowledge of both CrossFit and medicine to empower individuals to access their full potential. She hosts a biweekly podcast called Pursuing Health, and runs the TRAIN program which provides online training for busy individuals who want to make the most out of their hour in the gym. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Ready to EXECUTE on everything you learned? Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. For the entire month of October, InBody will pay your 1st month's payment on a 24 month, 0% interest plan and extend your warranty for 2 years FREE. Email John.Ross@inbodyusa.com to learn more. Grab your copy of the Training Journal today! Today we're joined by Raph Freedman from the Mind Muscle Project and CrossFit Creature. We chat about Raph's experience on Australian Shark Tank and what he learned from the experience. We also chatted about his recent experience doing a Kickstarter campaign and - more broadly - what it means to do relentless marketing: sharing your story dozens of times before people will take action. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Ready to EXECUTE on everything you learned? Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. For the entire month of October, InBody will pay your 1st month's payment on a 24 month, 0% interest plan and extend your warranty for 2 years FREE. Email John.Ross@inbodyusa.com to learn more. How do you value your business? The short answer it - it's really complicated. Check out today's show with Rigquipment founder Clayton Ferrer. We discussed different methods for creating an accurate valuation of your business. But, what's the takeaway? The takeaway is that we should operate our business as if our ultimate intention is to sell. What if we operated as if we plan to sell our business in 12 months? What would you do? Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Ready to EXECUTE on everything you learned? Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. For the entire month of October, InBody will pay your 1st month's payment on a 24 month, 0% interest plan and extend your warranty for 2 years FREE. Email John.Ross@inbodyusa.com to learn more. Do you learn more from your success or mistakes? Today's episode is a candid discussion with CJ Martin about the inception of Invictus and how that vision has shifted over the years. We also dive into the most difficult challenges CJ's experienced in the last few years. In the latter part of the interview, CJ helps us break down the ways in which we can begin to experience positive change in our businesses. It comes down to: Execute, make mistakes, and adapt. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Did you miss any of the Gym Owners Growth Summit Sessions? Grab your 30 Day Summit Pass Ready to EXECUTE on everything you learned? Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. For the entire month of October, InBody will pay your 1st month's payment on a 24 month, 0% interest plan and extend your warranty for 2 years FREE. Email John.Ross@inbodyusa.com to learn more. How does decisive leadership help your gym grow? My biggest takeaway from the growth summit is this - There is no "one thing" anyone's done to get more members. There is no "best way to..." There is just decisive action followed by failure followed by learning from those failures. The leaders we all look up to are great leaders because they execute and adapt. This is especially true for today's guest, Chris Marhefka. Chris is probably the busiest guy you know. He routinely has 4-5 HUGE projects in the works, but manages to run several companies, record a TV show, and lead a team. It comes down to a few principles: Core Values, Decisiveness, and Trust. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

In this second part of the John Wall Interview, we go deep into his career of becoming an entrepreneur. I also go into the usual set of rapid fire questions towards the end of the show where to touch on many topics and habits John has. I have to say this part is more loaded with lessons learned and 1% Better tips than the first part. So definitely worth a listen in.In the 75mins or so, we discuss and chat on topics including:Planning on going out on his ownWhat makes a successful entrepreneurProcess the learning from your mistakesDealing with being Fired (twice in 9 months)Modern living, Impacts the internet is having on our intelligence and thinking processRisk Management & StrategyStarting up pre-Celtic tiger, building the team and facing big challengesPicking what you want to be famous forMix your passion and understanding of ‘something’ to be relevant to the marketReflections from the career so farRapid Fire Q&A on trusting the gut, fears of losing it all, best advice, favourite books and lots moreBe Decent - have the courage to change your mind and keep tryingImportance of integrity which is what you do when nobody is watching!Be honest and decentJohn gives a great summary at the end and advice on how to be the best at what you want to do. Decide what you want to be famous for and go for it. Integrity is key!!Book Recommendations:Talent is Overrated - Geoff Colvin The Startup Owner's Manual – Steve BlankGet in touch with John Wall at Adalgo. Email: John.Wall@Adalgo.comThanks all & enjoy!Rob

John DiMare discusses the four Es of creating a simple marketing plan. The four Es stand for Effect, Execution, Engagement, and Evaluation. John explains each one of these mindsets and gives examples on how to use them to create a marketing plan for your productions. John started his first small business, a mobile DJ entertainment company, when he was 17 years old and a freshman in college. There he learned skills in running a business, working with other event vendors, as well as working with sometimes difficult customers. John is a certified Ziglar Legacy Trainer and presents lectures and workshops on many of the key Ziglar development programs. He answers business questions and hosts podcasts on topics such as marketing, sales, and team development on his website AwesomeImpact.com. Show Notes: Awesome Impact – http://awesomeimpact.com Email John - askjohn@awesomeimpact.com Download the 4 Es worksheet – https://wellattended.com/blog/026-4-es-creating-simple-marketing-plan-john-dimare/ - Download our free marketing resources at https://wellattended.com/resources

Welcome to episode 30 of the Mobile Home Park Investors podcast, hosted by Jefferson Lilly and Brad Johnson, with the Park Street Partners. Jefferson and Brad are joined by a very special guest, John Hurd, on this episode. John is a mobile home park owner, broker, fee manager as well as turnaround expert for parks for other owners. John’s favorite quote is, “When in trouble, make more money”. Listen in to discover John’s experiences and insights on running a successful mobile home park business.   Key Takeaways: [1:40] How did John get into the business of mobile home parks? [4:16] How to go about sourcing the best mobile home park deals―John shares his experiences. [8:15] True Blood, gunshots, a lost baby, and other creepy stuff―John has seen a fair share of horror stories when turning around some parks. [12:03] What are some of the most difficult problems to deal with? A park with a drug problem? High vacancy? Tenants that culturally don’t think they have to pay rent? [12:57] Cleaning out a meth house is a seriously tough business. [14:11] How do you know if there’s a meth house in a park? [15:46] How to effectively deal with a meth problem to ensure a safer park for tenants. [17:25] Not all parks have a meth problem and John has seen a dramatic drop in the last couple of years. [17:55] How to avoid making some common due diligence mistakes made by mobile home park buyers. [22:26] Why Managing mobile home parks is John’s favorite part of his business. [26:25] How did John find the asset managers and book keepers working at his headquarters?  [27:28] How to find houses when you’ve got vacant lots to infill―Do you buy new or used homes for your park? [30:16] Has John seen any material change in valuations of parks over the last couple of years? [32:17] What is John’s compensation for taking over a turnaround park vs. a more stabilized park? [33:24] John tells us more about his 38 foot mobile home and how he got it tricked out!    Mentioned in This Episode: Park Street Partners www.parkstreetpartners.com Mobile Home Park Investors www.mobilehomeparkinvestors.net   Investment Opportunities Park Street Partners Business Resources LinkedIn: Mobile Home Park Investors Group Send deals to: deals@parkstreetpartners.net John’s website: Johnhurd.com Email John: john@johnhurd.com Call or Text John: 361-522-5564

Author and story-collector, *John Olsen* ( https://www.amazon.com/Stranger-U-S-paranormal-stories-Bridgerland-ebook/dp/B08GHCVW36/ref=sr_1_1?dchild=1&keywords=john+olsen+stranger+us&qid=1600211474&sr=8-1 ) joins us once again to discuss a few stories from his fourth book, *Stranger U.S* ( https://www.amazon.com/Stranger-U-S-paranormal-stories-Bridgerland-ebook/dp/B08GHCVW36/ref=sr_1_1?dchild=1&keywords=john+olsen+stranger+us&qid=1600211474&sr=8-1 ). We cover a time-traveling dog, a hideous, crying water baby, an enormous wolf, the 4ft tall corspe-like man in the Superstition Mountains...and John even sticks around after for a *Patreon* ( https://www.patreon.com/iNTOTHEFRAY?fan_landing=true ) -only story. Visit his site: *strangerbridgerland.com* ( https://www.strangerbridgerland.com/ ) *Stranger Bridgerland* ( https://www.amazon.com/Stranger-Bridgerland-paranormal-stories-Northern-ebook/dp/B074T6ZM1S/ref=sr_1_1?crid=2YLDKVDUE4LOE&keywords=stranger+bridgerland&qid=1566434806&s=books&sprefix=stranger+bridger%2Cstripbooks%2C200&sr=1-1 ) (Click *HERE* ( http://intothefrayradio.com/Episodes/itf-99-stranger-bridgerland/ ) for the corresponding iTF episode for this book) *Beyond Stranger Bridgerland* ( https://www.amazon.com/Beyond-Stranger-Bridgerland-Book-ebook/dp/B07GLTVCDK/ref=sr_1_1?keywords=beyond+stranger+bridgerland&qid=1566434830&s=books&sr=1-1 ) (Click *HERE* ( http://intothefrayradio.com/Episodes/itf-151-beyond-stranger-bridgerland/ ) for the corresponding iTF episode for this book) *Stranger West* ( https://www.amazon.com/Stranger-West-Paranormal-stories-Bidgerland-ebook/dp/B07WD2HNQL/ref=sr_1_1?dchild=1&keywords=john+olsen+stranger+west&qid=1600211590&sr=8-1 ) (Click *HERE* ( https://intothefrayradio.com/Episodes/itf-202-stranger-west/ ) for corresponding iTF episode) Email John at: *olsenj243@gmail.com* ( olsenj243@gmail.com ) *Want even more iTF content?* Head to *Patreon.com* ( https://www.patreon.com/iNTOTHEFRAY?fan_landing=true ) and check out the various pledge levels! Besides the interactive live video and bonus audio content? Rewards include...YOUR OWN PRIVATE RSS LINK, (so you can listen to all bonus episodes via your podcatcher) an exclusive Discord channel where we chat everyday, an invite to the secret Facebook group, signed books, and more! ( https://www.patreon.com/iNTOTHEFRAY?fan_landing=true ) Watch Shannon as the host in, On the Trail of UFOs! Free on *Amazon!* ( https://www.amazon.com/Let-it-Shine/dp/B085WKRY87/ref=sr_1_2?dchild=1&keywords=on+the+trail+of+ufos&qid=1584655057&sr=8-2 ) Shorter encounter? Call it into the iTF Hotline: 702-291-8557. Need more time? Just call back! If you love Bigfoot... pick up, BEYOND THE FRAY: BIGFOOT. ( https://www.amazon.com/Beyond-Fray-Bigfoot-Shannon-LeGro-ebook/dp/B082TMJHGM/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1576713233&sr=1-1 ) Co-authored with acclaimed and bestselling author, *G. Michael Hopf* ( https://www.amazon.com/G-Michael-Hopf/e/B00C6MUVN6?qid=1576713143&ref=sr_ntt_srch_lnk_1&sr=1-1 ) ! It is available NOW on Amazon. It includes some of the chilling accounts you know and love from my show, along with several documented for the first time, anywhere. Get the *Kindle,* ( https://www.amazon.com/Beyond-Fray-Bigfoot-Shannon-LeGro-ebook/dp/B082TMJHGM/ref=sr_1_1?keywords=beyond+the+fray&qid=1576713233&s=digital-text&sr=1-1 ) *paperback* ( https://www.amazon.com/Beyond-Fray-G-Michael-Hopf/dp/1734419806/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1576713233&sr=1-1 ) or *audiobook* ( https://amzn.to/3ijuc6x ) version. BEYOND THE FRAY: BIGFOOT 2 is in the works! Email me at shannon@intothefrayradio.com to get your encounter(s) included within! ( https://www.amazon.com/Beyond-Fray-Bigfoot-Shannon-LeGro-ebook/dp/B082TMJHGM/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1576713233&sr=1-1 ) Get your copy and show it off...tag away! And please don't forget to leave a review on Amazon once you're finished. If you'd like a signed and personalized copy, send $19.99 (free shipping within the U.S. only) to *beyondthefrayllc@gmail.com through Paypal* ( https://www.paypal.com/instantcommerce/checkout/KDMXMSSCS5YCL?fbclid=IwAR30KtxesoFSF17JTkD-4FvNWkNh-TG0WsMNNr9BNaG3vFma0gpS3dzOsB0 ). Be sure to include your address and any specific inscription instructions for your book! *BEYOND THE FRAY: PARAMALGAMATION* ( https://www.amazon.com/Beyond-Fray-Paramalgamation-Shannon-Legro-ebook/dp/B083QG9K78/ref=sr_1_2?keywords=beyond+the+fray&qid=1579807405&sr=8-2 ) is available on Amazon right now! Geoff and I have also created *BEYOND THE FRAY PUBLISHING* ( https://www.beyondthefraypublishing.com/ ) ! Visit our *website* ( https://www.beyondthefraypublishing.com/ ) for information on getting YOUR book published with us. We focus on topics that fall into the paranormal, cryptid and true crimes genres, both fiction and non-fiction. 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Episode 10, The Rant - we have a special guest, John Ottavino, championship PSAL baseball umpire, servicing New York City. His son Adam, just signed a 3 year deal to join the formidable set up that is the New York Yankees. In it, we discuss his experience officiating Baseball in NYC, his only experience officiating Adam, and his affinity for the rules - so much so that he sends out a rule of the day via email, servicing 600+ officials. Find out how to get on that list, and my conversation with John Ottavino, now. Interested in the Rule of the Day? Email John at J.ottavino@att.net