Podcast appearances and mentions of jason did

Kent Hardman is a property management entrepreneur who took his property management company from zero to over 120 doors in less than a year!  In this episode, property management growth experts Jason and Sarah Hull sit down with Kent to talk about the mindset changes and routines he implemented to kickstart and grow his property management company. You'll Learn [04:51] How your personal life impacts your business [08:23] Shifting your mindset toward growth [17:44] 10x-ing your business [24:48] Changing your life and business Tweetables “Self-care is the foundation. You've got to start there. Put your own oxygen mask on first.” “When it's somebody's doing sales and they start to get evidence, that's when magic happens because then we have our confidence.” “You've got to have that long-term vision to get through that kind of rut of a week.” “If you have more than 3 priorities in your life, you have 0.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] Jason: Self-care is the foundation. You got to start there. Put your own oxygen mask on first.  [00:00:05] Kent: Yeah. The plane's going down. You're supposed to put your mask on first. You know, how can I help my daughter if I can't even help myself  [00:00:12] Jason: All right. Welcome DoorGrowers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you're interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrower. DoorGrower property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. [00:00:36] Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management, business owners and their businesses. [00:00:52] We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. I'm your host, property management, growth expert Jason Hull, the founder and CEO of DoorGrow, along with Sarah Hull, the Co-owner and COO of DoorGrow. Now let's get into the show. [00:01:12] And we're hanging out here with Kent Hardman. Kent, how you doing, man?  [00:01:16] Kent: I'm doing well. Glad to finally be here. [00:01:19] Jason: It's good to have you. So you've been a client for how long now?  [00:01:23] Kent: About a year.  [00:01:24] Jason: About a year. And this has been quite a journey for you. You're in a very different place you were, you know, now from a year ago. And so why don't we go back and why don't you give the listeners a little bit of your background and history so they get an idea of who you are and what got you into property management.  [00:01:40] Kent: Sure. Yeah, so I'm here in Cincinnati, Ohio. I grew up in Cincinnati. Won, the parent lottery had a pair of awesome parents, and I grew up in this old tutor and from a young age, just I was fascinated with architecture, real estate. Went to Miami University here, close to Cincinnati had what I refer to as my real job for a couple of years worked for a manufacturer. In the marketing department and I just knew it wasn't for me. [00:02:06] I always wanted to get into real estate. And you know, it was about 2006. I was networking with real estate companies. Nobody was hiring because of the economy. 2008 happened and literally I got into real estate in September of 2008, you know, people were running for the doors and I was running into a burning building. [00:02:25] And started out, I got my real estate license first, because that was the easiest thing for me to do. And did the realtor thing for a little bit, nothing against real estate agents, but I just, I had bigger ambitions than that. And got into buying rental property in Cincinnati and at the time my father retired financially, he had some cash to throw at some investments and me and my dad started buying apartment buildings and how I got into property management was just learning by doing, doing it for myself. Bought a bunch of apartment buildings, a lot of 10 families. [00:03:00] That then evolved into doing some urban development in Cincinnati. Cincinnati has recently gone through a great renaissance, so I was also in charge of doing the property management, but then also putting deals together development type deals, specifically in historic type shells that me and my dad would buy and, you know, build new on the inside. [00:03:19] And going back, so I'm 44 right now, going back two years ago, I was trying to kind of figure out what my second act is going to be, and, you know, I just identified how much I enjoy property management. Everything that you listed at the beginning of of your podcast, that's why I'm in it. And, you know, I love the flexibility, the freedom. I just enjoy the different people I meet, both from landlords to tenants.  [00:03:43] And, yeah, so then I joined DoorGrow about a year ago. And it changed it from just a thought to me actually being serious. Like, yeah, I'm actually doing this.  [00:03:53] Jason: So where were you at when you joined DoorGrow? What was going on that made you decide, "Hey, I need to get some help or I want to join a coaching program." what was going on? [00:04:02] Kent: You guys found me on Facebook. You know, some ads start popping up. I'm like, you know, "what is this?" And clicked on it. And immediately, you know, in the original video, I saw you just jumped right into mindset and I was like, "wow. Okay. This is, you know, a property management type coach with mindset." I'm like, "that's a pretty potent mix. And yeah, just at the time, personally, I was in a really rough spot that I'm happy to dive into if you like. And yeah, DoorGrow just helped me just get the momentum to start making some phone calls. You know, I was sitting there having the idea to do it, but not doing it. [00:04:37] And I was like, "well, I'm going to join this." And by doing that, it just gave me the confidence to, you know, start reaching out to people and "hey, I'll manage your property." [00:04:47] Jason: Yeah. So, well, cool. You had mentioned you know, you were struggling with some stuff. What was going on in your life at the time that you joined the program? [00:04:55] Kent: Sure. Yeah. A lot from what I remember. Yeah, so, long story short, I was in a mentally abusive relationship with somebody, and we were not married, and something happened that I was able to get her out of my life, well then, our daughter, we share a daughter together that I basically raised by myself, in the state of Ohio, women have all the rights over children. And she got at me, and I didn't see my daughter for about six months. I compare it's about the closest thing to losing a child that you can, you know, get to my sense. [00:05:26] I didn't, but it was basically on that level.  [00:05:29] Jason: There's nothing to make you value your kids like somebody taking them away from you So, my kids are what got me into entrepreneurs and that's really what drove me to be able to have the flexibility to control my day and my life and my weeks so that when I had them, I could spend time. [00:05:43] It was a big deal to me. So, but their perspective is probably "dad's always working because he's working from home," you know? Being able to be an entrepreneur and have that freedom was what really drove me to do what I do. So yeah, I remember us having some pointed conversations, like you were struggling, I think, just cognitively or mentally with everything that was going on with you. There was a lot of stress. You were dealing with a lot of stuff. And my perception, from the coach's perspective is that your confidence was kind of shot. You just like, you had the skill, you had the knowledge, and we could teach you the stuff to do, but in the beginning you really weren't believing in yourself. [00:06:23] Kent: Yeah, 100%. Yeah. I mean, you know, mentally, I'm struggling just to get out of bed. I mean, it was a challenge just to face the day, you know, and I'll never forget at the time. I went to go see somebody a therapist talk to and she said, "oh, what are you doing?" I'm like, "well, I'm trying to do this property management thing." [00:06:39] "Well, what do you do on a daily basis?" [00:06:41] "Well, I call people that don't want to, you know, hear from me" and, you know, and she's like, "probably need to get another job." I'll never forget.  [00:06:49] She said, "well, why don't tomorrow you call one person and then from there, you know, try to do better the next day." And at the same time, I reached out to a good friend of mine, probably my closest friend. [00:06:59] And I just said, "Hey, man, I'm not doing good, you know, like, what should I do?" And he said, "man, concentrate on the little things. You know, "are you taking care of yourself? You know, are you eating good? Are you sleeping? You know, are you keeping a regular routine with the sleep schedule?" I wasn't doing any of those things, you know, and so just--  [00:07:15] Jason: One day, we had a similar conversation. [00:07:17] I'm like, self care is the foundation. You got to start there. Put your own oxygen mask on first. Yeah.  [00:07:23] Kent: So, yeah, you know, exactly. Yeah. The plane's going down. You're supposed to put your mask on first. You know, how can I help my daughter if I can't even help myself and, you know, it just started just one day I got out of bed and took a shower and I'm like, wow, that's more than I've done in a couple of weeks. And then I picked up the phone and the next day I called somebody else. And then it got into a point of me just, you know, I'm not naturally a outgoing sales, salesy type person. And you know, then I just start killing it. I just enjoy the numbers game. I enjoy that I could have, I could call 50 people and it wouldn't bother me 49 of them wouldn't want to talk to me. [00:08:02] It'd be that one, you know, just that feeling of just, you know, that home run that you hit, like, man, that was worth it, you know. And that's how I started. I just started calling strangers. I have a specific geographical area that I targeted and I had a way that I hunted down their information. It was a lot of data mining, but it was just the dialing  [00:08:20] for dollars is how I got my start. Yeah.  [00:08:23] Jason: So what shifted being involved in the coaching at DoorGrow? What do you feel like really had an impact for you and how did it help you? And how many doors did you have when you started with us? Let's start over there.  [00:08:34] Kent: Zero.  [00:08:35] Jason: Okay. Zero doors. How many doors are you at right now? [00:08:38] Kent: 107.  [00:08:38] Jason: That's awesome. Yeah. That's awesome. Thank you. And so, you know, where do you think you would be if you didn't have DoorGrow? How, how did DoorGrow contribute? How would this be different?  [00:08:49] Kent: Yeah. Well, you know, the first question you asked, you know, how did DoorGrow help me? Sense of community is the first thing that came to mind. [00:08:56] The fact that I was joining forward thinking property managers. You know, I felt like I was at home because it's something that, you know, I believe in, I believe the industry is a little behind the times and a couple of different areas. Technology being one and, you know, we can dive into all the other areas, but just. [00:09:13] I felt like I was in a place where people understood what I was trying to do professionally. And, you know, that was a big thing, the community, but then another big portion of it was having somebody holding me accountable you know, I'll never forget Morgan reaching out to me, "hey, how can I help? How can I help?" I'm like, hey check in with me, you know, make sure I'm calling my 50 people a day, you know, just do that weekly, you know, because then I'm telling you, I'm doing it. If I'm not doing it you know, I feel a lot more responsible if I'm telling somebody I'm going to do what I need to do. [00:09:43] Jason: So, yeah, I think you put in the work and it's awesome to see that. You know, we can give clients the strategies. And the stuff that we give people to do works, but not everybody does it. A lot of people listening are like, all they're hearing is like, "Kent makes a bunch of phone calls." [00:09:57] They're like," I don't want to do that." You know, what's different about the strategies that you're doing with DoorGrow versus what you maybe would have tried on your own then. I would have just been kicking tires  [00:10:07] Kent: if it was just myself. You know, it still would have been idea, [00:10:10] "hey, I'm going to do this. You know, it's really just, it just gave me that confidence, you know, even jumping on the weekly calls and talking to people kind of sharing the war stories. You know, it's like, oh, you know, I'm not the only one having these struggles, and it's been great to, not that I like hearing people struggle, but it's, you know, it's nice to hear other people are going through the same thing I was, and that goes back to kind of that sense of community that I got from joining DoorGrow. [00:10:36] Jason: Did you go through the rapid revamp class? I did. Yep. And so what changes did you make to your business going through that pricing, your sales pitch, brand new website, any of these?  [00:10:48] Kent: All of them. But the one that really stands out is my pitch. You know, that was something that, like I said earlier, I'm not naturally a very confident person. [00:10:58] I'm a very empathetic he's some love type person, you know, and the idea of being a very salesy person intimidated me. But you kind of alluded to it. It was just a lack of confidence. You know, I know I can do what I need to do. It's just having that confidence and believing and yeah, just really defining my pitch, it was the biggest thing I took from that course. You know, website was an amazing, you know, pricing, all that stuff. But that was the one big thing I took from  [00:11:24] Jason: it. Yeah. Yeah. I mean, it really is. It's pretty significant that the level of confidence that you go into in sales when you just know that what your pitches and you know why you're doing what you're doing and you know that you can benefit people. [00:11:39] And and that's what we teach. We teach authentic sales and, you know, seeing you shift from thinking you had to be a salesperson to shifting into having a solid pitch and just knowing that you could help people and being able to go out and do that. It probably made it a lot easier to just even make the phone calls and reach out to the right partners and the right people that could do some business with you. [00:12:02] Kent: Oh yeah. You know, having that confidence and you know, another big thing that I'm thinking of coming through the year with us talking here is just the the whole concept of momentum. I would call get one person, okay, let me get another person. And just that idea of just, let's keep the ball rolling. Let's do a little bit better the next day.  [00:12:18] Jason: Yeah, it starts to give you evidence. When it's somebody's doing sales and they start to get evidence, that's when magic happens because then we have our confidence. It becomes real, then we can see that we are getting results. We can see that the needles moving for, you know, in a positive direction and that can be really significant. [00:12:36] Sarah: So Kent, do you mind kind of talking about like the financial situation that you were in and kind of like your journey through all of that? Because, I think that's something that a lot of people really struggle with is like, business is not easy. And sometimes, you know, we either underestimate or really overestimate, like, what it's going to look like. [00:12:58] Very rarely, I think, are we accurate in our planning and our methodology? So if you wouldn't mind, like, you know, it's just sharing some of the. You know, the financial piece, like, what did this look like, you know, from the start to like, where you are now.? [00:13:13] Kent: Yeah. You know, what I've described to people is when I said what I do, you know, I said, "hey, you know, growing a property management company is not impossible. It's a difficult thing to do, but I did it with two, my two arms tied behind my back, you know, because I was struggling just to get out of bed," you know, is where I began. And, you know, it's just. I knew that I could do it. Once again, going back to the confidence and the routine of doing it, but yeah, you know, the, at the end of the day, I enjoy this business for multiple reasons, but from a financial piece, I enjoy the residual income that comes in. I enjoyed the flexibility that this job allows. And yeah, you know, my expectations coming in, you know, I had my spreadsheet on what it would look like and, you know, my goal was 100 doors. I'm going to be at 100 doors and I know Jason, you shared that's a lot of people when they start up their goal and I'll never forget. It was right around Christmas time last year. I'm like, "well, I got to call somebody" and, you know, I started calling people and after my first day, "I said, my goal is 100 doors by the end of the year, 1 year from now." Yeah. Well, I was able to reach that last month September 13th and it was a very good feeling that day, kind of walking on clouds, like, man, did I really just do that? You know, and just looking back yeah, I just had to put in the work. At the end of the day, it was a challenge to call that first person, but I just knew, I told myself, I'm going to have to pound these phones for six months. Is what I told myself and you know, so I'm like, all right, May, June, I should start getting some income man. It was right on the dot. I mean, literally day one of the second half of the year, client number one, client number two, you know, but it's like you got to have that long term vision to get through that kind of rut of a week of without securing anything, you know, you just got to. [00:15:07] And once again, going back to DoorGrow gave me the confidence. I mean, you know, if I didn't have DoorGrow, I'm sure I would have gave up like, yeah, this is not going anywhere.  [00:15:15] Jason: Yeah. So, I mean, it's been awesome seeing your growth and where are you at now? Like we know you've got more doors, what, but how does life feel different for you? And what I mean is in the beginning, struggling to get out of bed, like life was difficult, zero doors in the beginning. Give us some contrast, help us understand where, what's life like now for you.  [00:15:34] Kent: I mean, night and day, you know, I love the quote. [00:15:37] I don't know who said it, but "if you have more than 3 priorities in your life, you have 0," and right when I heard that, I'm like, man, what are my 3 priorities? Well, my health, because if I don't have my health my longevity, I got nothing, you know, that's the foundation. So, taking time to work out, to exercise, to bike you know, family is the second one. [00:15:57] You know, my daughter, my parents and then the third is work. And just having that focus has given me great clarity. You know, I don't have time for anything else outside of my three priorities. You know, I, you know, I'm going to, I went to bed last night about eight o'clock. I was dead tired because I busted my butt on my three priorities. [00:16:17] So, you know, to answer your question, how's it switched? It's just I'm so thankful for what I went through because it's given me extreme focus on what's important to me, what I need to do to survive and to thrive.  [00:16:28] Jason: Yeah. We had a good conversation about 10x. I remember. What did you take away from that coaching call? [00:16:36] Kent: Yeah, it's so funny. We talked when you originally and you started with health, you know, "hey, man, make sure you're working out. Make sure you're taking care of yourself. I mean, I took a lot from that, but that was the biggest thing. I wasn't taking care of myself. And I got better over this year, but I made that priority. [00:16:53] Number 1, you know, I prioritize sleep. I prioritize going to the gym and you know, the other big thing I got from it was I was kind of messing around. Like, I didn't realize how close I actually was, you know, I thought it was gonna take me forever to get where I wanted to be door count wise. And it was like, to the day, like, maybe not even a week when I went from 30 doors to 105 doors, And all that was I, you know, it was easier or what I took from the conversation. It was easier for me to, like, try to be a professional athlete than trying to be like a college athlete. You know, so what I did was I started calling people in my database with more doors. You know, I started stop messing around with the 2 families, and I was going 4 families and up and just there was things just started gushing in. [00:17:44] Jason: Yeah yeah, we chatted about that. And for those listening, the conversation was something like it's easier to do 10x and 2x, which comes from that the book with the title 10x is easier than 2x by Ben Hardy. Which is he's teaching Dan Sullivan's principles in that book. And but the idea is there's very few things that can get you, that you can do to 10x. [00:18:06] And when you think about that, and there's a lot of things, infinite things you could do to 2x your business, right to have incremental growth. So. I just, I challenged you. I said, I want you to sit with that question and think, what could I do to 10x? And when we just start exploring that question, we start to change your behaviors. [00:18:22] And you've found some ways you're like, well, I'll go after people with more doors, people with more doors secretly for those listening, the people with more units and more doors are better clients, they value you more typically, and they are easier to get on, you know, than the one offs in a lot of situations. [00:18:40] And so, you know, we can choose our ideal customer and go after them. And you started shifting your focus, which is interesting. And then you started seeing a shift in your door count significantly.  [00:18:52] Kent: And, you know, it's worth repeating what you said there, you know, the higher door count people, the more sophisticated investors are way easier than some of the mom and pops with, like, a 2 family, you know, for every reason you just mentioned right there.  [00:19:07] Jason: Yeah, they get so emotional about their property. They maybe used to live in it. They're like, "Timmy etched his height in the wall, like, since he was, you know, a little kid and like, we need to maintain it to like, it has to stay the same forever," and they don't want to treat it like a rental property. [00:19:22] Yeah. So, yeah, well, Kent, you know, we've really appreciated having you as a client. It's been great to see your growth and success. Where do you see yourself in a year from now?  [00:19:31] Kent: Yeah. So there's kind of two things going on when I'm thinking, you know, I've just seen, you know, my number one priority right now, I'm where I'm at the door number that I wanted to be you know, I want to make sure my highest priority right now is make sure I can deliver to what I told the people I can do so, yes, I have greater ambitions of growing doors, but me servicing what I already have right now is of my number 1 priority and number 2 and I've mentioned this to you, Jason. [00:20:02] I've mentioned it to a couple other people. You know, me getting up to 1000 doors. Is going to be easier than what I just went through over the past year to get to 100. And, I'm using the last part of this year to kind of button up my processes with the things that I'm servicing right now and going into the next year My goal is going to be to let me double what I did. [00:20:23] Let me try to get 200 doors, you know And just see where that goes But then I, you know, I say that it's like, wow, screw that. I'm going to go after a thousand doors. Why am I selling myself short? You know?  [00:20:35] Jason: Yeah. Yeah. I think you're, you know, that's interesting. I think a lot of people listening to this might have less than a hundred doors. [00:20:42] And if you do reach out to DoorGrow, let's get your business fixed up because having less than a hundred doors is not really a profitable business. Like it's really difficult. To make money when you have like 20 doors or 30 doors, right? 50 doors. And a lot of people get stuck right there as a solopreneur. [00:20:59] And and they've already made usually a lot of mistakes related to pricing and branding and everything else. So everything feels so uphill. And then a lot of times they're losing more doors sometimes than they're getting on or about the same. So they're just, they have this high churn rate where they're losing clients every year. [00:21:13] And then getting some clients and they're like, "I'm not growing." That's a painful grind to be in. And that's way harder than if you break the hundred door barrier in a healthy way, which you did and you know how to grow, which you do. And you know how to grow independently of ads. You don't, you're not beholden to some marketer to advertising agencies. [00:21:33] Like you can just go out there and create business. And it actually takes you less time than it would to follow up on cold, crappy leads that you were buying. And so you're doing things in a smarter way than most property managers do, because most probably are listening to this going, "well, I don't want to make phone calls. [00:21:48] I'm going to go be stupid and spend a bunch of money on ads and try and do a bunch of advertising instead," because they want to avoid something that's going to actually work well and get them warmer leads that have a higher close rate that they're not competing with the low price property manager, you know, out in the market.  [00:22:05] Sarah: I think it's the perception of pain. It's all, it's not, you know, people aren't like, "Oh, I want to do this way instead." It's just that it sounds painful where it sounds a lot easier just to be like, "Oh, I'll just pay for ads. I'll pay a marketer. And then like leads will come to me." It sounds easier. [00:22:23] And it's so deceptive because it's so hard. It's so hard. But it sounds, I think when people hear like, "Oh, well, I have to talk to people and I have to make a bunch of calls and I have to reach out to a bunch of people? I have to do a bunch of work?" Then they go, "Oh, this is like this hard thing." But what they don't realize is that if you, like, if you're spending money on ads and you're advertising, like, and you're getting leads that are coming to you, you still have to make a bunch of calls. You still have to talk to a bunch of people. You still have to do a bunch of work and you're actually doing more work because these people don't know who you are and you're just spending money. Like hopefully this works! I hope it works. So, like, is that something that was like hard for you to get over that hurdle and just like start doing the work. Was that hard for you?  [00:23:07] Kent: Oh, yeah. I mean, I you know, I procrastinated forever, you know, it's you know, I spent so much time, "I'm gonna do this with you know, trying to find leads and you know," basically I was just prolonging the pain, you know, I'm then finally one day. I'm like just call somebody, you know I think the best example was it was right around Memorial Day. It was that Saturday And I got up, I'm like, all right, "I'm going to call my 50 contacts or my 50 buildings." And man, I was pacing around my computer cause I did not want to do it. You know, I came up with every excuse. [00:23:44] "Oh, it's a holiday. Nobody wants to talk to me." You know, there were some curse words that I just started saying to myself, like just trying to hype myself up, like, "man, just do it." Finally, I sat down and did and started calling and call number one. So I reached out to 50. Prospects 50 buildings call number 1 was a home run call. [00:24:03] Number 50 was a home run. Everything in the middle was a dud, but I was just like, I got off. It was so funny to have that 1st 1 and that 50th. I was like, wow, that was a lesson right there. You just don't know what's around the corner. But yeah, Sarah, yeah, definitely procrastinated to finally pick up the phone. [00:24:21] But once I, you know, talking about that momentum, once I started getting some first base hits, those then turned into double plays, and then they got a couple of home runs out of it, but you just got to start.  [00:24:32] Sarah: Yeah. Awesome. Thanks for sharing that.  [00:24:34] Jason: Cool. Well, can any parting words of wisdom for people that are, or were are right now in a similar spot to where you were when you first came to us? [00:24:44] Or maybe they're dabbling like 20, 30 doors are struggling? [00:24:48] Kent: Yeah. I mean, it's been, you know, there's been a couple of things in my life that were like moments. I'm like, man, that, that changed my course. And one was joining DoorGrow. Professionally. And, you know, the second Jason's the call that mean you had, you know, maybe a month or two ago when I shared what I went through. [00:25:05] You know, that was just 2 things that just, you just get tattooed in my brain. And I know I've said this a few times to you even, you know, I'm like, "Oh, I could have got where I am right now, but DoorGrow helped me do it quicker." I'm confident in saying I'm even going to remove that from my vocabulary. [00:25:21] I would not have been able to get to where I am right now. Yes, I did put in the work, but DoorGrow was great on showing me little tricks of the trade, some different technologies I can implement that just compress that time from a very long time into a very short time. So, yeah, you know, if anybody's on the fence about joining you guys I'm a customer for life. [00:25:44] That's good stuff. We're ending right now. That's like, that's it.  [00:25:48] Sarah: That's it. That's all we need to hear. My day is complete. Thank you. And because this is what we do. This is what we do and we like doing it. Like I'm, this like really fulfills me. This is what I'm really passionate about doing is making that change and making that impact. [00:26:03] Jason: Yeah. Can we be real? So like yesterday was a rough day for us, right? Business can be rough sometimes, like, you know, we get stressed out. We like feel overwhelmed. Things change in the business. Things change with the team. You know, sometimes you get bad news. [00:26:18] Like business is not easy. It's a new day, you pick yourself up, you get to work, and Kent, it's been awesome seeing you put in the work, get the results, and that's really what we value as coaches, we need clients that are willing to do the work required to get the result, we will just help them with the system, and when we get great people, and they have a system, they're going to win. [00:26:46] There's no question. Our system's proven. We love when we get to connect with the right people that are ready for a good system. And those of you listening, when you really want success, when you're really committed to success, and you're willing to do the work required, and you just do it, even if you're sucking at it, the system will become clear. [00:27:06] You will find the system. And that's when greatness starts to come. That's where success starts to come. So put in the work, put in the effort. And then when you're ready, reach out the DoorGrow, we've got the system and then we'll help you get going. So Kent, thanks for coming on the show. Appreciate you. [00:27:20] Thank you. Yeah. Thanks for your time. We'll talk to you again soon. All right. Sounds good. See you guys. All right. So if you are a property management entrepreneur, that's wanting to add doors and make a difference in everything that we talked about, then, you know, reach out. We would love to support you. [00:27:37] Just go to doorgrow.Com. Also go to doorgrowclub.Com, join our free group and community. We give away a lot of value. Hopefully that'll get you up to the point where you can afford to work with us. And and when you're ready, we're here to help you take things to the next level. So bye everyone. Until next time to our mutual growth. [00:27:54] you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!  [00:28:21] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.

Show Description On this episode, Michael, Taylor, and Jason discuss Apple's discontinuation of the original HomePod, and iMac Pro. News Apple discontinues the original HomePod and iMac Pro. For more info, see the links in the show description. Evidence that supports the eminent a-rival of Apple's AirTags was Found in the Find My app in the iOS 14.5 beta. Hims has launched the BrailleSense 6. Google released the Android 12 technical preview. Ad iAccessibility app development services Picks Jason: TalkBack version 9.1. Taylor: GeneratePress Michael: The Expeditionary Force Book Series Providing Feedback We love hearing from you, so feel free to send an email to feedback@iaccessibility.net. You can follow us on Facebook, and Twitter. You can also find us on Reddit, and all around the web. Also, don't forget to check out our YouTube page, and for all things iACast, check out our iACast page. If you'd like to help support us, you can do so via our PayPal and Patreon pages. If you wish to interact with us during our podcasts live then please do join us on our Slack channel. Show Transcription MICHAEL: Hello, everyone and welcome to another episode of the IA cast. All right, with me today, I have the usual group. We have Taylor Arndt, TAYLOR: Hello, everyone, MICHAEL: and Jason Earls. JASON: Hello, everybody. MICHAEL: All right, we have a great episode for you today. And you know, we've been gone for a few weeks. We had a kind of a crazy storm And then we wanted to get back on a regular schedule. So, we're back with a new episode to talk about all the interesting news that's happened recently and some rumors and news and a bunch of different things that have happened. So, let's jump right into it. Our main topic for today is the first news item, and that's the HomePod being discontinued. And I have very mixed opinions on this. JASON: I do too. I kind of understand why Apple discontinued the HomePod. Also, they discontinued the HomePod! It's okay, HomePod buddy, I still love you! As I pat my HomePod. MICHAEL: Didn't we have a hashtag for a while, pet the HomePod? JASON: I think we did. TAYLOR: Hilarious. JASON: I was just trying not to pat the screen because I didn't want music to happen, but that would have actually been really funny. MICHAEL: I think I have a picture of headphones sitting on a HomePod. JASON: Oh, yeah! The Andrea Cans! MICHAEL: Yeah, yeah. JASON: But yeah, on one hand, I understand why they did it because it was at launch a what, $350 Smart speaker that couldn't do terribly much more than play music. I mean yes, it sounded good, But you know, it's not what people were looking for in their smart speakers. Especially considering the likes of the Echo devices, the Google Home Hubs or Homes at the time. And you know, the HomePod's been around for like 4 years. So, in one respect, I kind of understand it. And you know, the HomePod Mini does have some features that the big HomePod doesn't have regarding the U1 chip and everything. But at the same time, the HomePod does sound so good! And as good as the Mini is and as great sales figures as the Mini is because of its price point and everything, you can't argue that it just does not sound as good as the big HomePod. TAYLOR: Right. But I think if we're thinking about it, the majority of consumers, they may not be in depth with audio and they may not understand that the HomePod sounds the way it is and that they want to pay for that. Because a lot of them just want to listen to music, and they want it to be portable. And so, that's where I think it's coming down to. Like, I understand why they they discontinued it, but yeah, it's kind of sad. I mean personally, I don't have a big HomePod, but that's because in a small apartment, I just don't have a lot of room. JASON: Right. And, you know, they did say that they are still going to push out software updates for the big HomePods and support the Apple Care which is good because I just got Apple Care last year. TAYLOR: Oh, that would stink otherwise. JASON: Right? But like, I really want them to come out with a bigger HomePod for 199. That's what I'm hoping for, even though they publicly said to I think it was like iMore or whatever that they were in fact focusing their efforts on HomePod Mini. Because let's think about it like this, the big HomePod — you know, Apple slash the price to 299, right? So, for $200. You could get two HomePod mini for less money than one bigger HomePod. Now, that doesn't mean it's going to have the bigger, basier sound of the HomePod, but at least you would get stereo audio and stuff. MICHAEL: Well, let's leave this part for the end because we're already kind of diving in. JASON: I know right? I like, I got thoughts I'm sorry. MICHAEL: But the other bit of news is the iMac Pro completely was discontinued and they're only selling them while supplies last JASON:That I'm not sad about. MICHAEL: In a way, I am. I think it was a great product, but I think we're about to see something new come from Apple. And as usual, we will be doing a live stream of that event. At least that's the plan. We'll be doing a live stream of the Apple event when it happens later this month. Because we do know for certain, right, that there is an apple event? JASON: I don't think we do know for certain. I just think speculations hide that there may be one, at least last I checked. But March 23 is the rumored date for the Apple event. I also haven't really looked at the news today. So things may have changed. But last I knew it was a hypothetical thing at this point. I mean, a highly likely thing at this point. MICHAEL: And I think it's because they're discontinuing these devices and the fact that we have so much information in the code about our next topic, and that's potential AirTags coming soon. Because there's mention of them in the find my app. TAYLOR: Yes, there is. MICHAEL: On the beta TAYLOR: Which is awesome because I've saw YouTube videos. Obviously, I don't have the beta myself, but I've seen YouTube videos that have mentioned it. Obviously, when you're on to prepare for the podcast just kind of looking at all the news. And but yeah, definitely pretty cool. And hopefully, hopefully they work. I mean, Tile's nice, but it'd be nice to have something built in and integrated for finding stuff. JASON: Right, and I guess Apple's opening up the FindMy protocol so that companies like Tile could take advantage of it as well. And it's nice to see that they are opening up more of their frameworks and things. MICHAEL: Well, and I think that's because there's been so much blame for antitrust and things between them and Google and things like that, that they're trying to make sure that they stay open — JASON: ahead of that, Yeah. MICHAEL: Because Google's had a lot of problems with that because they're in everything. The last bit of news that we have is, and I won't make any jokes, Jason, I won't do it, I won't do it. Those will be left for off the podcast, the BrailleSense 6. And I only make this joke because if you want to learn more, head to hims-inc.com/bs.6 . And I'm not kidding. Take all the jokes from that you can. JASON: Exactly. MICHAEL: Basically, we have the BrailleSense 6, and it was announced this week at CSUN. From what I've been able to tell, it was one of the biggest announcements because there weren't a lot of announcements this week. And the BrailleSense 6 dropped the Polaris naming. And it's Android 10, 120 Gigs of hard drive space, 80211AC wireless, a battery that while under load will drain 21% in an hour and a half if doing the max amount of work. That's the only battery statistic we can get. It has SD card slot, it has two USBA ports, a two USBC ports, a headphone jack, supports microphone, The, what is that called, Jason? JASON: I think it's TRRS, actually, I believe is the technical standard which is basically what this microphone that I'm using is, which is, think the older headphone jacks on the iPhones or the the headphone jack on the Mac. So it's that single microphone combo jack. MICHAEL: And it has all that, it has new software installed. And the person doing the presentation was using Zoom on the BrailleSense. So that's pretty promising. The only concerns I have are if it's going to get Android 11 and up, and how well the software is going to work because the Polaris had a lot of issues with deleting documents and things like that. JASON: Yeah, the BrailleSense Polaris is a very interesting device. I think it also actually Michael, in addition to the headphone jack, I think they said it also has a stereo line in Port as well. So you could connect music things to it, you know, binaural microphones really would work I would imagine to it. MICHAEL: Nice! JASON: Did you mention that it has 6 Gigs of RAM? MICHAEL: No, I did not. TAYLOR: Nope, you didn't JASON: So yeah, it's got six Gigs of RAM, an 8 core CPU. I don't remember if they announced the clock speeds of it, but — MICHAEL: It didn't. JASON: So, it really does seem like a very interesting device and — MICHAEL: And it's gonna cost 5799, come out in June. TAYLOR: Yeah. Wow. That's a lot of money. JASON: So we do know, the battery will be user replaceable though because they talked about that at the CSUN announcement I think MICHAEL: they do offer financing and trade ins for your older devices, so those are options to get you a lot closer in price to those devices. So JASON: Yeah, it's a very interesting device. I do worry what the battery life is really going to be like, TAYLOR: Right, and also if it can — like some note takers have a problem where they fall behind mainstream. And so that's the other concern too, is that like, you buy the $6,000 device almost. Well, it's already running two versions behind of Android almost at this point. 12 is beta. So that's the other thing too. These notetakers I mean, they're great for what they are, but you know, it's a specialized thing, and they're not always up to date. JASON: Like I said to you guys, I think off the show, if I were to get a note taker, it would probably be the BrailleSense. You know, the BrailleSense 6. It's so weird that they don't have a name for it now. TAYLOR: I know. MICHAEL: Alright, you know, and we could have a whole episode on notetakers, but I think we would want to have somebody on that can talk more about Braille and mainstream versus notetaker because I think that would be a very cool discussion. So TAYLOR: Yes. JASON: Yeah, I do too. Because I mean, I've used the BrailleSense in the past, but the BrailleSense I used was, I think, even before the U2. So, it was definitely not any of the Android based BrailleSense devices. So MICHAEL: Another thing that's happened, the last news topic I really could think about, is Android 12 is in technical preview. We really haven't talked about that. And I hear it brings a whole lot of user interface changes, but not a lot of — you're not going to be able to notice it very much with Talkback. JASON: Yeah, that's true. I have been playing a little bit with the beta. After a couple false starts, I eventually got it on my Pixel. I accidentally installed the version of Android, that AOSP version, so it didn't actually have a screen reader which is why I wasn't getting speech. TAYLOR: Oh, no. How did you fix that? JASON: I pre flashed it — MICHAEL: Very carefully. JASON: I was — TAYLOR: Yeah, very carefully. JASON: Yeah, very carefully. So yeah, I reflashed it, because you can actually go to the Google developer site, and you can actually use their online flash tool, and it will basically do all the work for you MICHAEL: Online? That's cool! JASON: It downloads the image to the device, you have to enable some things like OAM Unlock, and whatnot, it'll download the image to the device, and it will tell you when it's safe to unplug your phone at which point it should be booting into the beta of Android. MICHAEL: That's fancy. JASON: I know. MICHAEL: And talk about the security implications there. I mean, it's Google, and they have all the security keys and all that. But could you imagine if somebody were to spoof that, and be able to put a knot legit version of Android from a website? JASON: Yeah, I know. I did actually think about that. And then I stopped thinking about it. TAYLOR: That might have been a good idea. JASON: But like I said, I do have Android 12 installed. I don't notice too much of a difference. Although honestly, my Pixels not my primary driver, my primary driver's my iPhone. So what I can say though, is that 12 does seem to be relatively stable. And along with the introduction of Talkback 9.1 which is not specific to Android 12, I do think that the Android experience is going to improve a bit which is nice and awesome to see. MICHAEL: Yeah. So, it's really cool that, you know, we have the ability to flash these devices remotely. I think it's really neat. But we'll have more information about what's in the beta for Android 12 in a future episode, but I think it's really cool that we have the ability to do that, and to try these things before they come out, you know, iOS, Android, Windows through the Windows Insider program, and things like that. JASON: I think the one thing that was kind of annoying to me though is — and maybe it's just I did it in a way that made this happen. But it ended up forcing me to reset my phone to flash the version of Android 12 on to it. And of course, when I had the version without talkback, I didn't mind resetting my phone. And I think if you downgrade back to Android 11, I believe it will make you reset as well. They do tell you that. So MICHAEL: you know, I love how my watch made a noise even though I have — typically if I mute my phone, my watch will mute with it, but not this time. JASON: Oh, interesting. MICHAEL: Yeah, usually it mirrors but not this time, that's interesting. All right, so for our ad part of the show today, I want to talk to you guys about app development services that's offered by iAccessibility. iAccessibility offers app development services for iOS and Android at $50 an hour where we will build your app from the ground up based on your website or however, whatever app you're trying to build. And the app will be accessible and usable by all users. Unless it's a game that you really need specific use cases. We'll still try to make it as accessible as possible, though. So,, we've built apps like VO Starter, we've built apps like Pocket Braille, Blind Bargains, ACB Link, And that's just a few of the different apps on a lot of platforms that have been created. So $50 an hour minimum of $1,000 and you can have your app in the iOS and Google Play app stores. So you can go to iaccessibility.net to learn more, and we will be promoting that more on the website. So, people look out and we'll have more information. So thanks for listening to the iACast. And now on to our main topic for today. And we've already talked a little bit about that, and it's Apple discontinuing products like the HomePod. And you guys, I — this is — I feel like this is the most products that Apple's discontinued at one time. And you know, Microsoft has done it. I mean, they discontinued a whole store line. Google, Google is the project killer, they are known for that. Do you guys think Apple's kind of jumping on board that train, JASON: I think in a way they are. I really think what they're trying to do is they're trying to streamline their product line, and you know, not have so many variations of things around. Especially in the case of the iMac Pro. I keep wanting to call it the MacBook Pro. That is a different product. But the iMac Pro because they really want us all to move over to Apple silicon, which, you know, I'm personally fine with. So I really think that's part of it. And, you know, as far as the HomePod, I like to think that they have something new planned to replace this beautiful, soft, lovely mesh, big HomePod that I'm totally like rubbing a finger against right now because it just, it's fun! MICHAEL: Hashtag pet the HomePod. JASON: Exactly. But you know, I really hope that they do have something to replace the bigger HomePod with at some point soon. Because, yeah. TAYLOR: Yeah. So the thing with that is that, I think, like I said, a lot of these companies are doing that right now. They're just trying to streamline. And you know, Google has been doing it for years. Microsoft kills things. But Apple, like I said, this is really a first. They don't really do this all that often. And so, either one of two things, they either have a lot more products coming and they need to get rid of stuff, or they're just trying to streamline because a COVID and everything, obviously, but we've been in COVID for over a year now. So who knows. You know, they're just trying to get things streamline. Or if they are trying to add new products, but they need to get rid of some first. MICHAEL: And it might be — it might just be that they don't plan to update. Oh, well, actually, you know what? I think the Home Pod runs on the processor that the iPhone seven runs on. Isn't it, Jason? JASON: The big HomePod? Yeah, it's the A8. MICHAEL: Oh, wow. And I think that's the next on the chopping block this year, guys. TAYLOR: iPhone seven, you think next? JASON: I think well, the seven has the A9, right? MICHAEL: I don't remember — JASON: No, wait a minute. No, I think the A8 is from the iPhone 6. Actually. MICHAEL: But I remember the 6S is the last version — iOS runs on the 6S. And so I bet the iPhone seven will be the final version that 15 will run on. JASON: Oh, that's possible. I mean, at the same time, they did actually change the foundation according to some tech sites. They did change the foundation of what HomePod OS was. So for a while it was based on a foundation of iOS. And then I don't remember when this happened. But supposedly they ended up changing the foundation from iOS to TV OS so that it wouldn't have as much code and things in in the OS that isn't really needed and used by the HomePod. So I was kind of not expecting to see the cancellation of the big HomePod for another year or two yet. I was a bit surprised. But maybe — I mean, I was going to say maybe this has something to do too, with the silicon chip shortage. But that would probably be more to do with the Mac, I would think maybe then the homePod. MICHAEL: Well, it's interesting because I'm wondering if they're going to rename the HomePod Mini eventually to something else. Or if we're going to have the HomePod Pro, come out and then put a new device in later on in the HomePod category JASON: Right, or the HomePod Max. TAYLOR: Right, or the HomePod Pro Max. JASON: I don't think they'll do Pro — well, I lie, 12 Pro. — MICHAEL: If you think about it, on the Mac, we don't have a MacBook, we have the Mac Mini, the MacBook Air and the MacBook Pro. We don't have a Mac Book or the Mac. TAYLOR: Oh, right. MICHAEL: So that might be kind of the landscape we're looking at for HomePod for a while. JASON: Maybe. MICHAEL: Because if you notice the mac book that came out like 2015-2016– JASON: 2015-2016, I think 2016, yeah. MICHAEL: It was short lived as well. So you know we have the air and the pro that are still around but the flagship name was was discontinued quick on that line too. So that's kind of interesting to think about. JASON: Yeah, it really is. And I think the one thing that's keeping me from being complete and utter 100% distraught that the big HomePod is being discontinued is just the fact that the — and I think I said this before, that Apple did say that they are still going to issue software updates for the big home pods for the time being, and supported still through Apple Care. MICHAEL: I'm wondering if you put two HomePod minis in a room, if you get the same quality sound as one big HomePod, JASON: I think you would get the same overall quality sound, because the HomePod Mini does seem like it sounds very similar to the big HomePod just without that deep low bass that the big ones can hit. MICHAEL: Yeah. And I don't know, it's to the point where when we look at these devices, it's hard to it's, and you know, maybe I'm just, my train of thought just keeps going all over the place. But the more I think about things, maybe this is a way for tech companies to dispel rumors and leaks by just saying, we're going to discontinue this, we're going to change this. And so it kind of throws people off to know what the next step is going to be. JASON: Yeah, maybe. I think though, in the case of the iMac pro being discontinued, we all know, it's most likely going to be because we're going to be seeing an apple silicon based iMac. Now whether we see that on March 23, which I personally don't think we'll see. I will say that on the show. And I'll be very happy to be wrong. But I don't think we're going to see that on the 23rd. MICHAEL: I think we will, I think that's going to be the focus is iMacs this year. JASON: I don't know, I think we might see things about AirTags and iPad pros and stuff, but we'll see. If I'm wrong. I'll be happy. Michael: See, maybe we need to come up with the accessibility pool. Because what I think we're gonna see and take your bets people. TAYLOR: Okay, MICHAEL: I think we're gonna see iMacs, colored iMacs, I don't think we're gonna see iPads just yet. But that's just me. Now, in saying that, iPads have come out in March before. So it's not out of the norm. But IMAX used to be used for education as well. And so if they bring out the colored iMacs like they had for education in the past and kind of marketed towards that, I could definitely see that being a march thing. And plus, iPad Pro has typically has an 18 month life cycle. It's only been 11 months since iPads have come out. So in other words, this is Michael trying to say please let my iPad be relevant in April. TAYLOR: Well, I have to agree with Jason on this one, Michael. Because, like I said, with all the evidence and stuff, I think it's gonna be AirTags and stuff. But again, if I'm wrong, I'll be more than happy to admit it. But I really think I have to agree with Jason, Michael. MICHAEL: And who knows, we may see all these things. I doubt it but TAYLOR: That'd crazy. JASON: no, you know what's really gonna happen. Apple's not actually going to have a product event on the 23rd, they're going to just announced their new products quietly on their site. And then we'll all be wrong. MICHAEL: And it could happen, it could happen. JASON: I do think though regardless, as sad as I am to see the big HomePod be discontinued, and like I said, me personally, I'm not terribly upset about the iMac pros cancellation and we're excited because, you know, that just tells me to watch out for the iMac. Not that I'm going to get one but it's still always fun to see what they're going to come out with. I still enjoy my HomePod. You know, I still plan on using it until something happens. Like, if nothing else using it until Apple decides they're not going to update it anymore. Whenever that may be, so. MICHAEL: Well, and that shows me that them discontinuing these things that just, especially on the iMac side it means that they have something new coming around the corner and they may decide that the pro line of iMac just isn't needed anymore because of what the A1 and A1x will do for these devices. I mean — JASON: You mean the M1? MICHAEL: Yeah, the M1. JASON: It's a processor, Michael it's not steak sauce. TAYLOR & MICHAEL: Right. MICHAEL: That needs to be the name of an episode sometime. Our previous episode title we came up with it is going to be it. JASON: Yeah, but that would be hilarious. 156 It's a processor not steak sauce. MICHAEL: All right. And you know, I wonder if that's why they started with a4S. JASON: I don't know. MICHAEL: Because Could you imagine Apple naming, now introducing our first processor line, the A1. JASON: and then Could you imagine the hilarity in covering the lawsuits, if that would even happen. That'd be funny. MICHAEL: Anyway, would that'd be a coprocessor for for Intel the A1 because it has to go along with it to make it better? TAYLOR: I don't know, would it be? That's your call. MICHAEL: I mean, if we're comparing Intel to steak there would be A1 processor from Apple to JASON: They'll call it, I don't know, I was gonna say steak Lake, but that just sounds weird. Dinner Lake, MICHAEL: Dinner lake. All right, out there. There you go Intel. When you come out with that chip that everybody wants just say time for dinner. Like, JASON: Exactly. MICHAEL: Anyway, I think this is the most jokes we've told in a podcast. And I really think that the M1X will really be like, there's no pro version of that, there's no way to up the process or on that. So there's, on the Intel iMacs, you can get i5, I7, I9, and you have the better display on the Pro, which they can still do the better display. But if the display is already going to be amazing in these new iMacs with the new chips, then they don't have a need to do that. So, there may not need to be an iMac pro because the new iMac will just be able to boast that it's pro already with the built in Apple silicon. JASON: And that was kind of my thinking, when I first read about the cancellation of the iMac Pro, I was actually thinking as you were talking and I don't really think Apple's gonna do this, if they came out with instead of the M1x. Or the M1 2, having the M1 Pro, but I really don't think they would do that, considering they already have products in their pro line that have the M1 and that would confuse people. MICHAEL: Right. But, you know, I just think that they're going to, I think that they — now that we're looking at coming slowly out of COVID, they're going to be looking for the best way to sell their products. And if you could just say, look at the shiny new products we have in our stores aren't aren't these amazing, people are going to want them and especially if they start doing these colors, like they've shown on concept art and things like that, that that are rumored, that's just going to be amazing. JASON: I mean, look at how popular the new Macs have been already, you know, because working from home and they've got that long battery life and the slightly upgraded camera because of the ISP MICHAEL: And you know, I'm doing all this on an M1 Mac, the recording and Zoom, and all that. And I keep telling people it's the better of the two machines. I mean, this is still a terrible camera, but I'm looking at my face on here. And it looks a lot better than my other Mac did, by far. So Apple has really gone a long way with what they're doing. All right, do you guys have any final comments we want to give before we wrap up today? JASON: Steak! MICHAEL: Yes. TAYLOR: Oh my God! JASON: No, I'm kidding. But you know, it's very interesting to see these product cancellations. I keep flitting between I'm sad, especially for the HomePod. And it's because there's going to be something new, like, a lot of me is just like, This has to because there's something new. So it's going to be very interesting to see what actually ends up happening. MICHAEL: Well, you know, the interesting thing, I want to point this out. The interesting thing about the home pod Mini is you don't need to plug those into the wall. JASON: Right. MICHAEL: And that's really interesting. I mean, you could build a USBC — you could buy a USBC hub, plug it into the wall and have five home pod minis hooked up to that thing — TAYLOR: In a power strip. Yeah. MICHAEL: Well, not even a power strip, just a USBC hub. TAYLOR: Oh, wow. Oh, yeah because it doesn't even plug in to the wall. Wow, I'm not thinking JASON: Or a battery pack. MICHAEL: Yeah, you could hook it up to a battery pack. And so that makes it almost more usable than the echo. TAYLOR: Yes, Yes! MICHAEL: And so I think that's why Apple really wants to focus on that because they're like, there's so much possibility here. TAYLOR: I wouldn't blame them. MICHAEL: I mean, it sounds better than any echo. I'm sure. I don't know, I haven't heard one yet. But JASON: Review say they do. MICHAEL: So, you know you put a few in a room. You're gonna get good audio. The only thing that you can't do is use the standard stereo speaker — or TV speakers. JASON: You can, they just won't — I just don't think they'll do Dolby Atmos and stuff that the big HomePods do. MICHAEL: How would you do — oh, well, Apple TV speakers, but how would you use the standard TV speakers? JASON: Oh, okay. Yeah, I misheard. I thought you said Apple TV. Yeah, you can't use Well, you can't even use a big HomePod as a standard TV speaker. So that's not MICHAEL: It's not new. Could you imagine if they came out with the HomePod sub where you had 2 of the apple speakers of the homepod minis as your regular speakers? Now, that's a possibility. JASON: That's actually funny that you mentioned that because I was talking to somebody pre show about that. And what they had said is, Apple comes out with this sub and then gives it 2 USB C ports so that you can plug two HomePods directly into the wall or something. I don't know if that is what they're going to do. But that would certainly be interesting. It'll definitely help with the idea of, I want to have stereo speakers, but I need two outlets if they decided to go that route. So who knows? MICHAEL: Yeah, I'm really excited to see what they do. I mean, if they bring out a HomePod sub, I will press that Buy button immediately. I'm not kidding that if they did that, you know, I would buy a home pod sub. And it kind of makes sense, guys, I think that's actually probably what they're going to do. Because it would make money for them. If you had to buy two HomePod Minis and A HomePod sub. Let's price the sub at $200. They're making $50 more off of you then if you bought one HomePod. Now, granted, they're not going to make 600 or $700 if you had to buy two regular HomePods. But, who's gonna do that anyway? TAYLOR: Right. JASON: Yeah, that's true. I think though, the only downside to this is, as it stands right now, if you were looking to buy HomePods, new, that would do Dolby Atmos, you can't, because that was a feature specific to the bigger HomePods. And I don't know if it's because the eight is more powerful than the S5 or whatever CPU the minis have inside, I think it's the S5 or if it's just that the Mini. , I mean, the big HomePod has more microphones, and it's not limited to the chip. But as of right now, you can't buy new home pods directly from Apple. If you want to do Dolby Atmos. MICHAEL: actually you can for right now during the time of this recording, but. JASON: I didn't even see a link in the store for the HomePod when I last looked. MICHAEL: So I just looked, and they're still in the Apple Store app for 299. You can pick either one. JASON: Oh, they have the Space Gray ones back? MICHAEL: Yeah, they're showing both of them, at least when I looked it showed a picture showing both of them. JASON: Oh, that's interesting, because I knew for a while that they only had the white ones around. And it's very interesting then that I couldn't get to them. Because on the Apple Store, on Apple's website, if you wanted to see the HomePods, the only way it was able to find them is by going under the Apple Music link. And they talked about the HomePods and the AirPods and the AirPods Max. The only HomePod they listed was the HomePod Mini. Whereas the big HomePod used to be there. So that's interesting that they still show up in the Apple Store — MICHAEL: Yep, they are in the Aplle Store app. Yeah. JASON: And of course you can buy them from other retailers. It's not just Apple that sells the HomePods but MICHAEL: And since they're discontinued, I would wait so you can get them from Best Buy or somewhere else where they will be much cheaper. TAYLOR: Yep. JASON: Just keep in mind, if you're going to go that route, that we don't know how long Apple is going to support the big HomePods with software updates, even — All we know is that they are still going to support them. MICHAEL: Alright, well, that's gonna do it for our show today. Jason, to end us off for today, where can people find you online? And what's your pick? JASON: So my pick is, funnily enough, not an Apple product, but rather a Google product. MICHAEL: Ah, just wait. It'll be discontinued at some point. TAYLOR: Probably Well, next week. JASON: Specifically, my pick is talkback version 9.1. And I pick it because it enhances talkback by allowing you to use multi finger gestures. Finally, it has a Braille keyboard. Although, the Braille keyboards been there since 8.4 I think it was? But I really find I like the multi finger gestures. I like the new unified talkback menu. And it's just, I just love this version of talkback compared to the older ones, because I can disable the angular gestures and the proximity sensor silencing speech. I can turn that off now because you can now tap with two fingers to pause speech. MICHAEL: Oh, that's fantastic. JASON: And the magic tap gesture for iOS users is there. And so it's really nice. You know, they don't have the rotor as such. I mean, you can't rotate two fingers on the screen or whatever, but they definitely do have an easy way to navigate, granularity and stuff now and it's all customized Pretty much. So talkback 9.1 it's pretty nice. So that is my pick. As far as where people can find me, you can find me producing content for iAccessibility, you can email me at Jason@iaccessibility.net. And you can also follow me on twitter at jde 1. I know that I have been giving my Facebook out in past episodes, I have decided that I will no longer give that out. I no longer have the app installed. So yeah, those are the ways you can follow me, find me email emailing me and following me on on Twitter. And if you catch me in clubhouse, then feel free to say hi, MICHAEL: All right, Taylor, what's your pick for the week? And where can people find you online? TAYLOR: Okay, so my pick is a little technical. So I'm going to explain it. I pick generate press. And for those who don't know, Generatepress is a WordPress theme. And a WordPress theme is basically a thing that will help enhance the visuals of your site. So it basically helps make your site look the way it looks. In a short version. I mean, like a short description. So what it will do is it is really awesome, because you can customize every part of your site. And the cool part is that it's fully accessible. There are two versions free and premium. The free theme is literally just you go download it from wordpress.org theme directory, and the paid one is a paid plugin. I believe it's 59 a year or what? I can't rember the lifetime of like 249 lifetime Michael? MICHAEL: I didn't see a life. Yeah, I think it's 250 lifetime TAYLOR: Okay, so I really love Generatepress thanks to Michael Babcock and dimasi Thomas for mentioning those to me in a Clubhouse room. Where you can find me online, I'm all over the web. Literally, I have a YouTube channel that I would like you guys to check out, Taylor's Tech Talks. And that also has a podcast now. So if you like hearing from me, you can hear from me and both of those places. I also am on Twitter and clubhouse you can email me at Taylor@iAccessibility.net. And follow me on Twitter, Taylor_arndt22. And I am also producing content for iAccessibility. MICHAEL: Alright, so my pick for this week is a book series I'm reading called Expeditionary Force. And the first book in this series is called Columbus Day. The author is, I believe his name is Craig allanson. And he he has written several books in this series. And it's an awesome, awesome book series, The sci fi series about aliens taking over Earth, and about how humanity kind of steals a ship and goes out in the galaxy to kind of protect Earth. So there's an AI That's hilarious. And I'm not going to give anything more away about the series. But check it out. Highly recommend it. I'm on the third book right now. And I've been reading it for about two weeks and each books about 15 hours on Audible. So that tells you how dedicated to this series I am. So highly recommend it. As for where you can find me. You can find me producing content for iAccessibility. You can email me at mikedoise@iAccessibility.net. I'm Mike, always on Twitter, and on Facebook, just search for Michael Doise. And you go to Michaeldoise.com from my website, and I have a YouTube channel that I'm trying to make time to work on. And you know, I have content everywhere. And yeah, just very excited to be on clubhouse. I'm there as well. So find me on clubhouse. Just search for Michael Doise, and we even now, here's an announcement. We have a club. We're all fancy and everything we have the iAccessibility network club. In fact, after this recording, we will be on clubhouse doing a after episode kind of a discussion to talk about these things. So come hang out with us on clubhouse as we talk about today's episode. So we hope that you have enjoyed this episode of the IiACast. And we'll be back in two weeks for another episode. And it's been awesome getting to talk about all these things with you guys, Jason and Taylor. Want to thank everybody that's been on the stream and everybody that will listen once the episode comes out. And we will be back next time for new episodes. So until then, take care and keep playing with new technology. JASON: This show has been brought to you by the IACast Network. We love hearing from you. Email us at feedback@iaccessibility.net. Got twitter? Follow us at iaccessibility1. Facebook, search for IAccessibility. Download our free apps for IOS and Android and keep up with all of our content at iaccessibility.net. If you'd like to donate to our show, hit the payPal button on our website, and get early access to our outtakes with a donation at patrion.com/iacast. Thanks for listening

Wow, do we have a treat for you on this special episode. Earlier this year, Lou Vickery and Jason Will co-hosted an entrepreneurial TV show called Uptalk for the Roku channel Blue Television, but due to COVID-19 issues with booking guests, they had to cancel the show. On Uptalk's last show, which was lost and never aired, it featured the two talented brothers Noah and Josh Thompson of Roman Street, a music act from Fairhope, Alabama. Jason did manage to save the audio of this lost show and is so excited to introduce the Impact Agent listeners to not only their beautiful music, but also to their passion for music, their love of performing all over the world, and what it's really like in the music business. Plus, Noah and Josh share how they got started in the music business and why they choose classical/flamenco instrumental music over medical school. Enjoy the show! Get Roman Street's latest album, Balcony Of The World >>> BUY HERE The music tracks performed in this podcast are published and performed by the original artists Roman Street (Noah and Josh Thompson). ///////////////////////////////// Check out Lou Vickery and his amazing life journey from pro baseball career with the Yankees to world-class sales coach and published author on Impact Agent episode 45 >>> Play Here  ///////////////////////////////// Thanks for listening. We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin   

In this episode, Jason talks to John Bongiorno and Jane Mooney of Fairhope, Alabama. John and Jane have a unique perspective on faith, life, and death. Both have been diagnosed with terminal illnesses and have been at deaths doorstep which they call the "edge of the cliff," and through their faith in God, they have beaten inoperable cancer and Graft Versus Host Disease. Since their remission, John and Jane inspire each other and others facing catastrophic health issues, life challenges, and spiritual crossroads. John and Jane say that they have seen a glimpse of heaven and are living proof of real miracles. Jason is excited to share this podcast with you; he thinks you will never forget John and Jane's eternal perspective and thier inspirational story of faith, love, and peace. Key Takeaways The most important things are those moments of touch with family, friends, and surroundings, not owning things. Once you have faced death and lived through it, you see the world in a much different way. Keep going, stay strong, and have faith in something positive when facing overwhelming odds. Showing faith in action, not just words, is a very powerful way to influence and inspire others. When you start seeing life from the eternal perspective, then all your decisions are easier, and all your decisions tend to be the right ones.   Resources Jane Mooney  |  Facebook Focusing on my pancreatic cancer treatment helped me stay positive  |  By: Jane Mooney 4 tips for managing cancer treatment  |  By: Jane Mooney   ///////////////////////////////// Thanks for listening. We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin 

Rebuilding From Rock Bottom with Andrew Carver On this episode, Jason talks with Andrew Carver, a successful JPAR real estate agent and recovering alcoholic for 11 years. Andrew shares his road to sobriety story from drinking beer in college til considering to commit suicide in Germany in 2009. Sobriety has been great for Andrew personally, professionally, and financially. He has shifted his life's priorities from intoxication to interests that have helped him find greater purpose and more passion in his everyday life. Andrew expresses his gratitude for his new life outlook, new wife, and the ability to work as his boss in real estate. Andrew hopes that by sharing his story, it can show some heavy drinkers that there is a way out of their destructive patterns, and hopefully, it inspires them to start enjoying the benefits of life. Resources Andrew Carver  -   Facebook   |   carversells.com Jason Will  -  Website Key Takeaways Making good decisions will compound over time and will be a catalyst for other good things to happen. Work hard at being highly productive every day, not just being entertained. Sobriety can be the catalyst to reexamine and change your priorities to new interests and hobbies that can reinvigorate purpose and passion. The successes or failures of Andrew's life are made up of the decisions he makes daily. Sobriety can bring clarity of where you are in life and where you want to be.   ///////////////////////////////// Thanks for listening. We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin 

In this important episode, Jason and guest Chenele Chapman have an open, honest, and respectful discussion of the "BIG" conversation of racism, inequality, protesting, and privilege that most people avoid. Even though Chenele and Jason have different perspectives and life experiences, they find common interests as parents, Christians, and friends on these complex and difficult topics. Hopefully, this podcast conversation will spark you to be less judgmental and more curious about the tragic and complex events unfolding in front us. Isn't it about time we take a hard look within, be more open, and start having those hard conversations with those who seem different than us? Check out Chenele's Previous Impact Agent Episode >>> Listen Here Resources Chenele Chapman  -  Facebook Jason Will  -  Website   ///////////////////////////////// Thanks for listening. We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin  

On this episode, Jason talks with Owen Gill, the team leader of The Gill Realty Group. Owen's team building and management approach is responsible for over 300 transactions and 80 million in team sales in the past two years. The Gill Realty Group, a team within the JPAR Coast and County brokerage, built their business through a learning-based mindset, a strategy of online lead generation, quick responses to all inquiries, client referrals, and their ever-evolving sphere of influence. Jason and Owen deep dive into building a productive real estate team, restructuring teams, investing in education, and the power of collaboration.   Key Takeaways > Become learning-based, go to conferences, and network with successful people in your industry. > Invest in your team and learn how to get the most out of each team member. > The hardest hire you will ever make is replacing yourself. > Have the patience and process to build a team so that you can get the most bang for your buck. > Internet sales or traditional sales, you have to find closers. > Facebook is still the most powerful social media platform to use for your digital marketing and lead generation.   Resources Owen Gill -  Website   The Gill Realty Group  -  Website     Quotables: Learn from your failures to get better. - Owen Gill I'm recruiting and looking for people to add to our team, and I tell them my goals for every one of my teammates make six figures. - Owen Gill Leadership is all about authenticity and vulnerability. - Jason Will People are longing for a community, and they want to be a part of something. They want to know that people care about them. - Jason Will The real estate industry is it's not a one size fits all industry. There are so many different ways to make money. - Jason Will If you want to be a successful entrepreneur, whatever business that you're in, Facebook is still the ultimate source everyone still goes to. - Owen Gill Real Estate is a craft. If you're not continuously learning and getting better, other people are doing learning those skills, and they're outperforming you. - Owen Gill   ///////////////////////////////// Thanks for listening. We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin  

If you can deep dive into a personal understanding of knowing thyself, how your mind works, how you like to work, and how you are in control to change your life, then you can create a different life. - Kevin Mohler In this episode, Jason talks with Kevin Mohler, and entrepreneur and nationally recognized trainer and speaker in personal development, business, management, and health. A solution innovator, hard worker, and a strategic thinker, Kevin thrives on providing products, services, opportunities, and connections to people all over the world. Jason discusses immersive learning environments, freedom of choice, developing responsibility, positive habit training, and how it relates to Kevin's Strategic Life Design philosophy.   Responsibility is response ability. It's the ability to respond, and how to think about tackling things in life that matter the most. - Kevin Mohler   Key Takeaways: > Live and immersive coaching and education experiences can change your life. > Good routines or good habits help us be successful or make breakthroughs in life. > Patterns that are not serving you well need to be broken. > You shouldn't make important choices based on our emotions alone. > Act the way you want to feel, and you'll feel the way that you act. This show is sponsored by: JPAR Coast & County Quotable Quotes Freedom is the driving force in your life, but if you're choosing freedom and it's compound effect, you have to recognize all the little things that need to happen to get you to that freedom. - Jason Will We cannot make choices based on our emotions alone. Because if we do, it's going to be like a roller coaster. - Kevin Mohler Life is just like a banana; every day, we can choose whether we're ripening or whether we're rotting in every area of our life. - Kevin Mohler Whatever you feed thrives, whatever you starve dies. - Jason Will I can't control if somebody recognizes me from my work, but I can take responsibility for doing good work. - Kevin Mohler When we think about the things that we have control over, it gives us the freedom of choice actually to do something and make a difference. - Kevin Mohler Act the way you want to feel, and soon you'll feel the way that you act. - Kevin Mohler When the heat of the world turns up, whatever we've been marinating in, that is what pours out. - Kevin Mohler Instead of negative brainwashing, let's do some positive brainwashing. - Kevin Mohler Personal development is anything that makes you better or become a better person. And we should absorb it as fast as we can. - Kevin Mohler Focus on your house, not The White House. - Kevin Mohler When we get to do what we're capable of doing, this is when we feel the most alive and most fulfilled, and that's what strategic life design is all about. - Kevin Mohler You can bookend your days, you can start a day a certain way, and you can end it a certain way. You can't always control the chaos in between, but you can control the bookends. - Jason Will Through morning routines, reflection, and vision casting, you're committing to get up and start your day and take ownership of it. - Jason Will   ///////////////////////////////// Thanks for listening. We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin    

"We are given one life, one body, one opportunity to make the most of the gift that God has given us." - Tami Lindsey In this episode of tragedy, death, and victory, Jason interviews personal trainer, Christian, and Fairhope Mom Tami Lindsey. Tami's life journey is full of chaos, violence, sickness, faith, and service to others. Her infectious hope born from a lifetime of heartbreaking experiences fuel her life, business, and everyone around her. Tami's incredible story reveals the power of unwavering Christian belief, the necessity of hope, and the immense strength of one of the most unbreakable people you will ever meet. Tami Lindsey  -  Tami Lindsey Fitness  |  Facebook  | Twitter Key Takeaways You should NOT let your circumstances define you. God has for your purpose in life and continuously ask him how he can use the things you've gone through to help other people. No matter how bad it gets, you have to believe that God knows the big picture. You need to have other people when you do fall down. You have to have people who are there to walk beside you and lift you help lift you back up, and you help them as well. Don't dwell on your yesterday, or an hour ago. It's never too late to fix a tragedy or a mistake.   Notable and Quotable Everybody needs to listen to this podcast whenever they're having a bad day. - Jason Will In life and business, I want to help people. I want to make a difference in every aspect of my life and my business. - Tami Lindsey Every day I get up and start over. As I wake up it's the first thing I do. Then I pray. - Tami Lindsey Every day you're hitting the reset button, like no matter what happens today or tomorrow, don't dwell on the mistakes you've made. - Jason Will I can't focus on the tragedies when there are so many blessings. I just have to be thankful. - Tami Lindsey God molds and shapes you into who he wants you to be and for him to be able to use you through hardships and trials. - Tami Lindsey Senior citizens are not what they used to be. - Tami Lindsey With my business, it's so incredible to be able to help people change their lives. - Tami Lindsey A huge part of being successful with personal training is building personal relationships. Because you want people to keep coming back and doing something, they necessarily don't want to do. - Tami Lindsey   ///////////////////////////////// Thanks for listening. We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Contact Jason - Jason Will UniversityPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin  

In this episode, Jason Will talks with Derek Taylor, the Vice President of Product Technology for JP and Associates Realtors, one of the fastest growing real estate franchises in the nation. JPAR offers technology forward tools and business analytics to help real estate agents drive bottom-line results. Derek shares a peek behind the curtain of all of JPAR's powerful, valuable, and proactive technology that focuses agent's on activities that drive sales success. This show is full of pro tips on how to incorporate the jpar.com tools to leverage your contacts, referrals, leads, and sphere of influence. Plus, learn how to improve your value proposition to both grow your profit margins while increasing your productivity. kvCore is driven to help automate sales and is proven to reduce the friction in business so that real estate agents can spend more time in front of people and less time behind their computer. Key Takeways Technology and automation is going to give agents the ability to leverage their contacts, referrals, leads, and sphere of influence. Technology and automation, like kvCore, which provides agents with a comprehensive, all-in-one system to organize an agent's database and seize opportunities that agents otherwise wouldn't have noticed. Many companies offer agents a basic website, but most don't offer them the backend CRM technology required to convert leads into sales. In real estate, there is not a lead generation problem; there is a lead conversion problem. Concentrate your efforts on the "yes's" and less time talking to the "no's." If you're behind the technology learning curve or the industry trend curve of what clients are wanting, then you can't exceed their expectations.   Quotable and Notable Agents are using Trulia and Zillow and realtor.com to promote their listings. And kvCore gives agents a platform to promote their listings and drive traffic back to them specifically. - Jason Will   kvCore is a great system to help you stay in contact with your sphere of influence, you want to contact them somewhere between 33 and 40 times a year to be able to maintain and maximize referrals. You need some technology to help you automate those processes and systems. - Derek Taylor   kvCore is a tool to communicate with your clients in the way that they want to be communicated in today's world, and if you're not doing that, you're not exceeding their expectations. - Derek Taylor   "I'm not a techie" is not an acceptable term in real estate; you have to become involved in technology from now going forward. Or you're just going to get left behind with everybody else who didn't want to get involved in technology. it's that important in the business right now . - Derek Taylor   I want agents to be more organized and be more systematized with thier current database. It's like that's your data bank is like golden doubloons. -Jason Will   If you're a plumber, doctor, or retail store, all of those things are going to be changed by technology. We need to stay ahead of the curve so that we can serve our clients better. We call that exceeding expectations. - Derek Taylor   ////////////////////////////////// Thanks for listening. We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Contact Jason - Impact Agent CoachingPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin  

In this episode, Jason talks with marketing coach Jonathan Hawkings, CEO of The Hashtag Agent, a top-ranked 1% real estate brokers in the country. Jonathan's other talent is to help real estate professionals and entrepreneurs create a business and life they love. He does this by teaching basic and advanced social media marketing strategies and tactics that anyone can pick up. So, turn up the headphones and get ready to start taking notes on how to combine brain science, intel, and storytelling to save you time and generate more business. It's time to stop chasing leads and start attracting sales.   See Jonathan at Social Impact Mastermind - Oct.3, 2019Get your tickets here. Limited supply! Reserve your seat now. Takeaways There are four cycles to marketing. Understand them first and then implement them. If you don't understand the four cycles of marketing, you are not maximizing your organic marketing and wasting money with your paid Facebook ads. Social media allows you to execute all four cycles of marketing. Great storytelling sells. Any great story has a beginning, a middle and an end. Just like any marketing cycle has a beginning, a middle and an end. Jonathan and The Hashtag Agency's fundamental four marketing cycles will work for any business or service.     Quotable and Notable It's not just setting up your Facebook business page; it's optimizing it. If you start running Facebook ads, but you don't have an optimized page, you'll have to spend more for those ads to reach people. Any great digital marketer has a marketing cycle. This is the same cycle that you can use in any type of business. Most people don't have a marketing cycle, they may have a content calendar, or something that they're continuing to push out, but they don't understand marketing from the way that the brain works. There are always four different types of stages the human brain goes through with any marketing. If you want somebody to sign up for an event, you don't sell the event, give them a free piece of content to provide them with a micro piece of the event. If you're just posting on Facebook and you don't understand and implement this marketing cycle, you're not going to get anything from it. When you tell facts, the brain is using two portions, when you tell stories, the brain is using five, and it's the easiest way to get into the back of the Once you're able to someone to ascend to the next level, they're ten times more likely to conduct business with you from the mere fact that they've engaged with you. Don't just talk about the fact that you just listed a house. Talk about the hurdles that it took to get the listing and how many things you did and what you do to get it. On social media most people are trying to be somebody that they're not, and they're trying to resonate with somebody who is not going to resonate with them. Update your name, address, email, phone number, and URL to be the exact same thing across five different social media platforms. Whether you're a candle maker or a dentist, you should understand that you should be a marketer at some point.   ////////////////////////////////// Thanks for listening. We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Contact Jason - Impact Agent CoachingPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin  

  Thanks to her unique marketing approach and belief of being entirely, unashamedly herself on social media realtor Amy B. Cotney has established herself as a top real estate agent and local celebrity in her city of Auburn, Alabama. Amy podcasts, does Facebook Live, Instagram stories, interviews people on the street on Facebook, and gives back to her community. She's a big believer in being the digital mayor of Auburn and truly connects with her neighbors, other business owners, and her new clients. And it has really paid off. With local and national followers and fans 80% of her real estate business is generated from her proactive, fun, and crazy like a fox social media referral marketing and prospecting strategy. Takeaways: You can still be knowledgeable with your social media, but have a little bit of fun as well. Real estate marketing is 24 hours, and you have to get noticed and do something different Elevate your brand but elevating others and other businesses. Dive in to social media, have fun, keep it simple, and don't judge yourself so hard.   Resources: Amy B. Cotney -   facebook  |  Instagram  |  Website Quotable and Noteable: On social media, you can still be knowledgeable with your videos, but have a little bit of fun as well. - Amy Cotney You're not stuck in the office or worrying about where your next piece of business is coming from. You're out there being proactive, enjoying what you do, and having fun. - Jason Will You've got to do something a little bit different. You can't just post I sold this house today, that does not work anymore. - Amy Cotney So I'm a big believer in give, give, give. So, I am a believer in being the digital mayor of the town. - Amy Cotney I am one that's out there, like touching people in the community. I also spend marketing money on other little things like hot buys going around to customers as well. - Amy Cotney I'm always in marketing mode. - Amy Cotney So when you're elevating the brand of a business, at the same time you're elevating your business. Sharing is caring. - Amy Cotney Social media is a 24-hour networking event or cocktail party. I feel like a lot of folks are missing the boat when it comes to the engagement. - Jason Will I feel like with this day and age with the ADD world; you have to do the little things and a little bit different than just posting a picture of a house. - Amy Cotney People are so judgmental on themselves. And that's one reason why they're scared to dive into Facebook and Instagram videos. - Amy Cotney The stuff that gets the most feedback is when it is not planned at all. And I'm just out there on a whim. It doesn't have to be a big production. - Amy Cotney I'm not happy Amy all the time. And if I'm having a down day. I will use that in a post. It's not all sunshine and rainbows all the time. - Amy Cotney I started my podcast too because that's a different way of putting yourself out there and prospecting. - Amy Cotney If you're a real estate agent, you get paid to participate. - Jason Will Your social media content needs to share the value of what your community is doing, what your market is doing. But do it in a different way than everyone else. So that's what I do, I plant seeds every single day. - Amy Cotney   ////////////////////////////////// Thanks for listening. We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Contact Jason - Impact Agent CoachingPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin    

Freedom of time, money, relationships, and purpose is what we all want. Property managers, realtors, and investors help clients build wealth through real estate.  Today, I am talking to Steve Welty, owner of Good Life Property Management business and podcast. He enjoys meeting amazing people and indoctrinating listeners with his philosophies.  You’ll Learn... [03:23] Stop whining about solvable issues, such as online reviews to get warm leads.  [04:41] Steve surfs to success with Good Life Property Management.  [06:43] Podcast Passion Project: Do content for content's sake; add value to people's lives for opportunities and connections to come your way. [10:19] Don’t lose focus on why and what fires you up; limit time and effort spent on your business to achieve outcomes. [15:00] Purpose of Business: Not to make money; build a business that makes money.  [16:25] How to be happy: Create momentum for other people to gain momentum. If you wish to become great, learn to become the servant of many. [18:12] Zig when they Zag: Success outside outsource sandbox to reduce costs.  [18:55] Results-based Biz: Hire young, smart, motivated people and leave them alone.  [19:31] Big Issues, Big Success: More people can lead to more problems; paint a compelling vision to keep good people and let them do what they want to do.  [20:10] Move Out and Outwork Others: Create freedom of time and money by hiring CFO or profit first coach/accountant to offer advice, not control over finances.  [26:10] Value-add Revenue Sources: If you don't charge for it, you're doing it poorly.  [28:25] Opportunities in Other States/Markets: Pop-up shops to buy cash flow property.  [29:05] To Die List and Time Study: Procrastination problem property managers and owners experience.  [35:00] Barriers/Protections: Teach team and customers how to treat and reach you.  [37:35] Opinions vs. Observations: Co-creation/coaching is transformational and transactional superpower that changes lives.  [46:45] Give up control and allow people to fail, or you create an unsafe business.  [52:30] What Matters: Million ways to get to end results and outcomes.  [54:05] Hire and Fire: Center on core values; be reliable, positive, and go-giver (RPG). [57:10] Epiphany: Everything worthwhile lives on the other side of fear.  [1:03:05] Money is one side of it. Easiest decision to make is to be a different person.  Tweetables Do content for content's sake. Limit time in your business; achieve outcomes with least amount of effort. Add limitations or constraints to create a necessity for innovation. First key to greater time, money, and purpose is to create space for yourself. Resources Steve Welty’s Email Good Life Property Management Good Life Property Management Podcast Steve Welty on Spotify Steve Welty on Apple PM Grow Orange Tree Property Management GatherKudos National Association of Residential Property Managers (NARPM) Brad Larson Gary Vaynerchuk The 4-hour Workweek by Tim Ferriss Todd Breen Making Money is Killing Your Business by Chuck Blakeman How I Built This with Guy Raz Let My People Go Surfing by Yvon Chouinard  Voxer Jason Goldberg (Strategic Coach) Extreme Ownership Book E-Myth Book The Go-Giver  KingJasonHull’s Whimple on SoundCloud DoorGrowClub Facebook Group DoorGrowLive DoorGrow on YouTube DoorGrow Website Score Quiz Transcript Jason: Welcome DoorGrow Hackers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you're open to doing things a little bit differently, then you are a DoorGrow hacker. DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it, you think they're crazy for not, because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management businesses and their owners, we want to change the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull. The founder and CEO of DoorGrow. Now, let's get into the show. Today's guest, I’m really excited, we’re hanging out with Steve Welty. Steve, welcome to the DoorGrow show. Steve: What’s up Jason? Good to be here. Jason: Steve and I were reminiscing. I saw Steve at a broker owner conference, the very first one I went to several years ago and we were sitting at the same table and I guess I said hi to you and we were chatting it up. Steve: Yeah. It's funny, I remember that day very vividly and it's interesting because I have a very poor memory. You were the mysterious man behind me and you were dressed really nice. Jason: I don't dress nice anymore. I'm too lazy now. Steve: Yeah, you're just soaking it all, but we were talking before the show, was that really one of your first conferences? Jason: That was the first conference I'd gone to, yeah. My dad had just started property management business. He's got maybe about 200 doors now, but he had just started a property management business. He had been a hospital administrator for 30 years or something and he said, “I'm going to do what Bryan’s doing and start a property management business.” My brother has got maybe 1000 doors or something like that and he is out of Orange County. Not too far from you down San Diego. He thought, “Bryan’s doing it, maybe I could do this too.” He decided to become an entrepreneur. Caught the bug. It's been fun to watch that, but I was like, “Dad, let's go do this. I want to see what happens there. The only way I can go is if I'm with you, you're a broker owner.” I was his director of marketing and I was just the fly on the wall for Orange Tree Property Management, just checking out what goes on a broker owner. I just want to see what happened there. It was challenging for me though because the entire time I'm hearing people talk about problems, and challenges, and I'm just biting my tongue the whole time. I’m like, “I could solve that challenge. I can help with that.” I just had to sit there and be quiet. I've even got a text message from one of my clients that was sitting in the room and he said, “I'll bet this is just killing you right now,” I texted him back, “You have no idea.” It was just really funny to hear people whining about stuff that I think is solvable. Steve: What was something out of all those issues you're biting your tongue about that you can reflect on today. Jason: Now you’re interviewing me. Steve: I'm interested to hear that. Jason: I remember one of the things that really killed me was people were like, “How do you deal with your online reviews? How do you get more positive online reviews?” We have our system GatherKudos, and we have coaching material around that that we’d go through with clients to figure out how to identify peak happiness, leverage a lot of reciprocity, how to get more reviews, how to build a system in your business as part of your onboarding process with new tenants so you get more reviews. I think that's a better system to have than even most marketing systems, because that creates warm leads. I was just sitting there listening to them talk and some of the ideas were, “We're okay, we're good,” but I was like, “This is so solvable.” Steve: Reviews are still a big issue, six years later or whatever it is. Jason: Correct. Steve: People still can’t figure it out. It’s tough. I still try to figure it out on a daily basis. Jason. Yeah. Cool. Steve, you've got an awesome property management business. You've got your own podcast that you do. You've got a lot of stuff going on. Help my audience understand who you are and give us a little bit of background on Steve, your adventures in property management, and how you got into it. Steve: For sure. I graduated from San Diego State 2005 and stayed in construction for a little while. I was working with constructions in college, just bumming around, surfing, and doing whatever I was doing. Got my real estate license finally and did some deals 2006-2007. I hear a lot of stories like this, it’s like 2006-2007 sales, all of our sales, we should start a Facebook group for sales guys that flamed out, well I think it is, it’s probably called than NARPM of Facebook group. It seemed like everyone has that story. I made some nice checks in sales and I thought I was great, and then I became broke very fast. I was 26-27 and I was broke. I was applying for any job that I could get and I went to work for a French entrepreneur in Carlsbad as a personal assistant. He wanted someone to manage his property manager that had a real estate license because he didn't trust his property manager. Jason: Okay, so you were the spy that was going to monitor whether he was doing his job or not. Steve: Yeah, most managers hate it when the owner micromanages you. Imagine a realtor micromanaging you. I was like, “Yeah, I can do that,” I never managed anything in my life, but I figured it out and worked with him. He actually taught me some great business lessons looking back, but two years in, it was very stressful working for him. He was not the nicest guy, but he did teach me a lot and then I went out on my own with a business partner at the time. We decided, “Hey, let's start our own management company and just got it enough off the ground to allow me to quit my job, be on property management with my partner I think in 2008. We grew that until about 2012 and then we decided to part ways. I started Good Life in 2013 and then been doing Good Life ever since. I started the Good Life Property Management podcast which has nothing to do with clients, nothing to do with getting new customers. It was really a passion project and something I learned out of that was that I encourage people to do content for content's sake if their heart tells them to do that. A lot of times we try to figure out, “Well, how am I going to monetize that?” I remember when I asked Brad Larson, I think he was one of the first people to do a podcast that was a property manager. I was like, “What are you doing this for?” and he was like, “Oh, it's fun,” I was like, “It didn’t make any sense, you're wasting time.” When you add value, like Gary V—a lot of people have really put this in the forefront—when you add value to people's lives, opportunities come your way, connections come your way. I have so much fun doing the Good Life Property Management podcast and we serve the same community you serve which is property management entrepreneurs. I don't run ads. I have ran ads in the past, but I don't anymore. I don't necessarily get anything out of it other than just meeting cool people and getting to indoctrinate my listeners with my philosophies which are really along the same lines in a lot of ways as you, Jason. I really resonate with your manifesto in a lot of ways, so that's cool. That's it. I'm big into music. I do a lot of music. Steve Welty, I’m on Spotify and Apple, and that's my passion. I'm going more and more into that. Also, we have tried mastermind for property management entrepreneurs to max out their business and life. That's what's up for me. Jason: Cool stuff. I think we have a lot in common. Not only are we both California guys. A lot of people listening may not know this, but I had a band in college. I wrote all the music, I played guitar. I didn’t know I was an entrepreneur then. I didn't know that was in my blood, but I was the guy going door-to-door with a guitar and a clipboard pre selling CDs at girl’s dorms that I could fund to self-produce an album, and I was playing music. Steve: That’s [...]. Jason: I know, it was pretty crazy. The album is on SoundCloud if people are searching for it. Steve: Let’s check it out, what’s it called, how can we find it? Jason: My username on SoundCloud is my username everywhere, which is KingJasonHull, and the album is called Whimple, that was the name of my band. Steve: I love it. I think you told me that a while back, but I forgot, but I'm really fascinated with that because that was my story, too. I was a songwriter. That was hustle. I give you street credit like going dorm-to-dorm, playing for chicks, that's pretty cool. I thought I was going to be a rock star. That was my deal, but it's so funny looking back. I didn’t even practice. I just thought I have the natural talent and I used to drink a lot so I was probably delusional. I had this moment, this crossroads where I was like, “Okay, you're not going make it,” I'm not going to be okay being older and broke, so I'm going to go on a business route. I just gave up music completely, and then I was in a strategic coach workshop. I have given it up five or six years and I met this entrepreneur. I was telling him about my story. I was like, “I don't really play music anymore,” and he's like, “Oh, that sucks.” I’m like, “Yeah, it does suck.” Then he’s like, “Well, you have a guitar in your office don’t you?” and I was like, “No.” He’s like, “Well you’re the boss, aren’t you?” Jason: I can see it right behind you. Steve: Yeah, right now I do it. He’s like, “You’re the boss.” I’m like, “Yeah.” He’s like, “Well, why don’t you try this, try just putting a guitar in your office. Just make a commitment to picking it up once a day even if it's for one second.” It really resonated with me because I had given up a part of myself that was really important because I think a lot of time as business owners, we just get so focused on like, “We got to make this company work,” and we’d lose focus of why and what fires us up on an internal level. I did that and that about two years ago, fast forward to today, I'm putting many hours a day into music, into song writing, into recording, into building my audience and it's helped my business so much because when you limit the amount of time that you're in your business, you can only do the things that you're really good at and so that's what I'm really passionate about, is figuring out how can I achieve an outcome with the least amount of effort possible. Jason: Yeah, because when we add limitation or constraint, it creates the byproduct of limitation or creating a constraint is it creates a necessity for innovation. If you have unlimited amounts of time, unlimited amounts of money, unlimited whatever, there's no innovation because it's so easy to be lazy. It's so easy to just let things unfold in a different way, but when we have some time constraints or we have some financial constraints, we have to get creative and that's where the genius starts to come out, that's where new ideas start to come out. I've noticed that even with team members, if I say “I need this done by this time,” they get creative or if I need this done under this budget, they get creative, then they start to innovate. If I say, “Yeah, do it whenever, take as much time as you want, spend as much money as you want,” there's no innovation. They're just going to go towards whatever seems easiest, which is the status quo. Steve: Yeah, you nailed it. I've been really interested in constraints. I had a son, my first child, he’s six months old, Myles, and I was encouraged by a friend of mine. He said “Take 30 days off, Steve,” he's like “It'll be the best thing you ever did for your business. Don't check in, don't do anything. Take 30 days off. Be with your son.” It was in December, so it was like the perfect time and so I did that, and man he was right. It really levelled up my business, my team got way better. They were already good, but just putting these things into place that force you to grow. That 30 days off was huge. Next year I'm planning a 60-day trip to another country that I’m really passionate about using that. I even got my operations manager. He doesn't work out of the office anymore. I moved out of my office a long time ago because when you're in the office, you are often the bottleneck for your company and everyone comes to you for the answers and the solutions. I really grabbed on to that concept and constantly looking for new ways to use constraints to my advantage. Jason: I love it. It's been awhile since I've told the client to do this, but a lot of clients will ask questions like, “How do I become a business owner instead of my own best employee?” I would tell them, “You just start doing it. You take a vacation.” If you schedule a week-long vacation, if you're not taking vacations, for those listening, you schedule week long vacation and you can't take off a week, you're going to have to figure out how to make everything not fall apart for that week. To go 30 days, that's incredible, 60 days is ridiculous, that's pretty awesome. At that point, you've arrived as owner of the company instead of being your own best employee. I noticed when I would take off time or vacation, I would be surprised by how my team would step up. I'd be surprised by the things leading up to that vacation, more would get done than would get done sometimes in months. There are so many little things that you need to get dialed in. “Oh my gosh, they’re going to be gone for a week. How are we going to live without Jason? We got to get this.” My team would say, “Hey Jason, I need this,” or, “I need to access to this,” or, “I need to know how to do this.” Suddenly everybody's rallying around this idea of taking some stuff off your plate because they need to be able to make sure things don't break and it creates the possibility for you to do that more or forever. Steve: Yeah, and I think its baby steps. I remember when I first read the four-hour work week. I thought Tim Ferriss was a god. I was like, that makes no sense. Jason: Did you almost move to Thailand? Steve: Close, but no, it was just really interesting. I guess from a personal level, having time was even more appealing than being a billionaire I guess to me personally. When I see people like Todd Breen and other people talk at NARPM that would talk about running your business from the beach or not is just very appealing to me. I wanted to grow a self-managing company and it was baby steps. There's this book called Making Money is Killing Your Business and they say it really why. It says the purpose of the business is not to make money, it's to build a business that makes money, like time and money equals wealth. Your business should throw off time and money. Now, if you want to then use that extra time to just pour more time in your business, doesn't mean you got to go live on a beach. You could do other adventures. For me, what's really worked and what I'm super blessed to have now is that it's created space in my life to actually start cultivating the other things that light me up, like music, other things. It gives you those options, but that's what I think in our industry especially in a lot of industries, we want to help people, help them anyway we can to experience that. Jason: They say, “What the world needs is people that are alive” I think as entrepreneurs that's where we feel. We want momentum. That's what we crave. The rest of the world, they're just trying to figure out how to be happy. “If I could just be happy then everything would be great.” It's whether they're happy or sad, depressed or excited, but for entrepreneurs, I feel like our two speeds are momentum or stuck, that's it. It’s momentum or overwhelm. We either feel like we're in complete overwhelm, we’re stuck, we can't move forward or we’re frustrated, or were on fire and alive. That's my version of happy or sad. I want to feel like I'm in momentum and I feel like as entrepreneurs, we get momentum when we give it away. When we create momentum for other people, whether it's our clients or the people in our family, the people around us, when we're creating momentum for other people, we get that sense of momentum, too. Steve: Yeah, and that's something I resonate with and I’ve heard you talk about it Jason. I love that message. I really think that the blue ocean is caring about people more than anyone else, like proactively putting the people in your life in the forefront, figuring out, “Who do I want to be a hero to?” and being a hero is usually used in a reactive way. Jason: Right, like there's a crisis or a problem, now you're going to be a hero. Steve: Right, as opposed to being a proactive hero like spending time and saying, “Okay, who are the most essential people or buckets or groups of people in my life and how can I serve them more deeply and impactfully today,” because the best quote of success I've ever heard is something like become a servant of many. If you wish to become great, learn to become the servant of many. I sometimes get a little jaded in certain groups because you constantly hear the feedbacks, the reduce the cost, the get it all out sourced. I use VAs, I look to reduce cost, I look to get fair fees, so I'm not knocking that, but everyone's playing in that sandbox. I'm very interested in seeing what is everyone else doing and how can I do the opposite because that's one of the ways to become successful that I've learned is that you go zig when they zag. That’s cliché. You can't do that when you're buried in tenant complaints and one-star reviews and a team you have to micromanage. I'm a big believer in hiring young, smart, motivated people and leaving them alone. We're a results-based company at Good Life. You can work from home, you could bring your dog, although actually our manager of our building said we can't anymore. I don't really care, with the exception of a couple like the front desk needs to be there in case someone walks in and things like that, but do your thing. There's a great podcast I heard yesterday on how I built this with Guy Raz where the owner of Patagonia wrote this book called “Let Them Go Surfing” and it's all about that. I think our biggest issues once we get to a certain size is people problems, and then we don't know why we can't keep good people, it’s because we don't paint it in a compelling vision. We micromanage. We don't let them do what they want to do. We try to fit corporate bureaucracies into the more entrepreneurial company that people want to be a part of these days. Would you rather follow just checklists and not have a future or would you rather be able to create your own future? Like I tell my team, “You can become anything with me. The sky's the limit wherever you want to go.” So, I think those are big parts of success. Jason: That's really what we're talking about today. The topic is freedom of time, money, and relationships through better business practices. What are some of the practices that you've implemented at Good Life that you feel like you've created more freedom of time and money? Steve: It starts with the business owner and probably a series of game changers. The first was moving out of my office. I had this epiphany and I was taught this by someone and I told the team, we had a meeting, I said, “I apologize. I've stood in the way of you guy’s future and I apologize for it. When I'm here, I'm the bottle neck. I'm stunting your growth. You can come to me for all the answers,” and the fact is as entrepreneurs if you serve 100 people and say, “Where do you do your best work?” nobody says at their office, who does the best work at their office? Why are we working out of our offices? It's just because that's how it's always been done. I kicked myself out. I don't have a desk at my office on purpose. I used to have the stereotypical nicest office in the corner with the best view, and then it freed up so much space, it helped my team grow. Once I created that space, now I work out of my home, and the first key to greater time, money, and purpose is to create space I believe, for yourself. I came from a place where three or four years ago, my dad always taught me outwork everyone else. I remember one time he came to visit me at a college and he asked me how much I was working, I said about 60 hours a week. He’s like, “60 hours? I work 60 hours, I'm retired. What the hell is wrong with you?” Jason: Step it up Steve. Steve: Yeah, and it's great. I love my dad. His work ethic was the reason I'm here today, because it got me to that. There are seasons of life. I knew there had to be a better way, so when I'd made that decision to move out of my office, I said, “Hey, you guys are going to have a bigger opportunity to move up now.” Some of the other things we did was hiring an operations manager. That was huge. That created space and that was something I look forward, and it took me probably eight or nine months to pull the trigger on that, but the operations manager was huge. Slowly but surely, I went from just being stressed out all the time, not having any space in my life. An over-scheduled entrepreneur has no time to transform. I said, “Alright, I'm going to create some space,” and then all the ideas and all the answers start bubbling to the surface because spiritually we all have all the answers inside of us, just we’re so distracted and so just going that we don't allow it. Jason: We’re preloaded, we're in fight or flight, we're up in our monkey brain, and all the great things, our greatest geniuses as an entrepreneur can't bubble up or can't come through when we're in that state. Steve: Exactly, and so that's time that just forced me to get more time because as an entrepreneur, you can make that decision. Jason: We’re buying time. Every person that we pay on our team, we’re buying time. That's what we're buying. I think the mistake we make as entrepreneurs, a lot of entrepreneurs I see, they go hire based on an org chart. They don't hire based on what they personally need in order to off load or get themselves out of the things that they don't really energetically enjoy. You getting an operations manager if you're a visionary entrepreneur is brilliant, because that's like the yin to the yang. It's the exact opposite personality type of the driven entrepreneur is to have somebody that is systems-minded, process-minded, and that can make sure everything's running. Generally, us entrepreneurs, we’re terrible managers. We think we're great at everything, but we're really terrible managers and usually the operations manager is much better at making sure everything runs smoothly. Steve: It's hard to take off or get more time initially if you don't have the money. The money component is important. I went on a Mastermind trip to Mexico a few years back with a handful of people and we looked at everyone's P&L and that was one of the biggest game changers for me was not only understanding my numbers. I think everyone needs a CFO at least part time or at least some outside eyes on the business is so important. Jason: I have a profit first coach and accountant. I'm not really a big fan of having a CFO in a business. Usually, my take on it is every story I've heard of embezzlement or of challenges it's always like the CFOs, and so they're also the crusher of all hopes and dreams. I don't want somebody making too big of decisions there personally, but I want to be coached, and I want to have input and I want to have insight from a third-party perspective, but I don't want them to have control over my stuff. Steve: Totally. I get that. I don't have a CFO, we use a profit coach. Jason: Yeah, similar thing. Steve: Right, but I found that I wasn't going to build a business I thought I was going to build because I'm a feel guy. Like I learn by doing. Does this feel right and I’ll make a decision, but I make decisions very quickly. I'm a high quick start, so I'll make 10 decisions, eight will be bad, two will be great but in the same time that someone else makes one decision. I sometimes can stay a step ahead, but I had to add some revenues and I wanted them to be value-added revenue sources where everyone was a win-win-win, so things like doing inspections better in charging for them. When you don't charge for something, you usually do them poorly. Every manager that doesn't charge for inspections, I guarantee 90% of you are behind on your inspections. Jason: Let's say that again. I like that concept. If you don't charge for it, you're probably doing it poorly. Steve: Right. I'm a believer in this. Just take inspections for example. You go survey people around NARPM or any property management group and everyone's behind on their inspections so they don't do them right. We send a letter to our clients. We said, “Hey, inspections are actually really important. This is when we identify how well the tenant is taking care of the place is when we get out in front of preventive maintenance and it needs to be done well, so we need to hire someone to do this full time and we want to invest in this X amount we charge. It’s going to probably save you three times at least that amount by getting out in front of some of this stuff,” so that was a win-win and our clients loved it. Maybe they didn't want to get charged initially, but once they saw the improved inspection, once they saw the improved communication and results, that was a big win. Then just some other ones that we added in. I think you got to keep the investor fees-friendly. The worst thing we can do as managers is fee our owners to death and they’d get out of the business. Ultimately, the freedom of time, money, relationships, and purpose is what we want, but it's a human need. It's what your clients want, too. So, we have a unique position as property managers, realtors, and investors ourselves in a lot of cases to help people build wealth through real estate. You're a manager and you make it easy, because if you don't make it easy, they burn out and they sell, but if they hold that house specially in San Diego for 30 years, that’s all you have to do and you've set your family up for life. They burn out, so we have a big position, a big part to play here. Jason: I love it, and I love that it’s like a mantra, having others build through real estate, and ultimately what property managers could be allowed towards doing. It’s not just managing a property. If your interests are in line with theirs, which that's their goal. Their goal is to build some wealth, otherwise, why would they be holding on to that property. Steve: Exactly. There's different ways to do that. Right now, we're looking at some other states to buy cash flow property and figure out how to have our owners follow us into some of these other markets. I think with technology these days, that's what all the venture people are doing, how to just pop up shops anywhere. That's something that's exciting to me right now because in San Diego it doesn't make sense to buy an $800,000 house that rents for $2800. We're sitting on some stuff when the market turns for San Diego, but yeah, there's different opportunities out there. Jason: Alright, cool. What should we talk about next? Steve: You know what I'm interested in? I actually thought of this today, and there's some things I've been thinking about doing that I procrastinate on. You know the saying… Jason: I think every business owner can say that. Steve: I know right? Jason: I call it the to-die list. We all have to do list of stuff. Just last week, I have my weekly commitments and I realized I was carrying all of these things over from week-to-week. I'm the guy that says to my clients, “If there's anything on your to do list for more than two weeks, you're not the person that should be doing it.” That's the problem. Yes, we all tend to do that as entrepreneurs. We tend to hold on to things instead of finding the right person to do them or giving it up somebody else. Steve: That’s so true. Jason: Talk about the to die list. Steve: Yeah, the to die list. I was thinking about this today. Two examples of things I have been procrastinating on. One, I don't want to answer email, anymore. I literally want to have email leave my life. I have gotten email down to just like 10 minutes a day at the end of the day, have an assistant, but literally that is still bugging me. I once got this really inspiring auto responder from this really smart cool guy, let’s see if I can find it. Jason: I don't deal with email anymore? Steve: He said, “Thank you for your message. Perhaps you are overwhelmed by email. In fact, last year I sent 43,742 emails, read and review countless more so in order to serve our stakeholders much more efficiently, I have asked my highly capable assistant that’s in New York to review, assign and reply all my email request moving forward,” and then it says some other stuff. That's something I want to do, but it's big and scary, and yeah, I know I'll probably have to respond to some emails, but I'm talking about eliminating it more. I'm like, “Why don’t I just try that? Why do I have to make this decision I procrastinate on forever? Why don't I just try that?” I think it comes back to we don't want to fail like that, we're always raised with, “There is no try, it's to do or die,” or whatever. You don't try, you either do it or you don't, but it's like, “Why can't I just try that? I have an assistant. Why don’t I run that for two or three weeks and see how it goes?” The other thing and I'm sure you've probably thought of this, Jason, is like Gary V, having maybe a semi full-time person doing vlogs, recording not just every few days, like every day. I'm just sitting on that and I'm like, “Well, why don't I just try it for like a freaking month?” I think there's so much possibility with that and I wanted to see what you thought because I'm like, “I don't have to commit to it.” There's so much stuff. Even hiring someone. I was thinking about hiring a GM or an operations manager for eight or nine months. What if I just said, “Hey, let's try it.” I mean this isn’t Canada or some other places where I don't think you can fire people. Try it, hire the person, and if it doesn't work out, let them go. Jason: Yeah. Let's go back to the email and then we can go the other thing. Here's how I identify stuff. I mentioned this on the previous episode, but I personally will do a time study probably about once a quarter and if I bring on a new team member that takes something off my plate, because how I identify what I need to get off my plate is by doing a time study. I have to be accountable. Where's my time actually going and which things are low dollar an hour work, which things are things that I don't enjoy. I actually write a plus or minus sign next to each thing that I'm doing, whether it energizes me or it drains me, and then identify the things that are tactical or strategic, things that are self-care versus family time. I have a whole system, I take clients through for doing time studies. When I do this, that helps me get clarity for what I need to get rid of. I gave up email a long time ago because I hated email. It was always a minus sign, it was always tactical, it was never like my hopes and dreams were coming true when I was writing an email. I don't even look at my email. So, if you've emailed me, I'm sorry, I don't look at it. My assistant will take care of the email. She reads it. If she has any questions, she sends me a message through a walkie talkie app, because I don't want to type to her. She'll send me a voice message through Voxer. We use Voxer and I use it with coaching clients, she will send me a Voxer voice message and say “Jason, what do you think, how should we respond to this email. They're asking this.” I say, “Just tell them this, this and this, but say it nicer than I just said.” Then she’ll take care of it, and she's asking me questions throughout the day. We also do daily huddles as a team and that's usually where she gets most of her questions in. I say, “Is anybody stuck on anything?” She's like, “Yeah, did you get my message about this?” “No, I wasn't paying attention.” “Okay, what do you need?” I answer it and she can respond to the email for me. She's gotten really good at understanding over time, she gets better and better at knowing my voice, knowing what I would say and she takes care of more and more and more. Every day she'll give me a short list, “Here are the emails I don't know what to do with. You need to take care of these,” and I begrudgingly will deal with them within a day or two. That's how it works. [...] then I’ll talk with them and move them forward, but outside of that, usually she hands it off to my team or has somebody else in the team deal with it. If it's support-related, I think most of my clients have learned that they're not getting a fast response by coming to me directly. They get their best response by emailing our support email address or system and so I think every property manager needs to do the same. Initially, when you're small you're the guy. They probably have your cell phone number. Tenants owners, everybody, and eventually you change your phone number and you create some barriers and protections, you have to educate and teach people how you want them to treat you, and you’re going to teach your customers what are the right channels and you have to teach your team what are the right channels. My days are pretty quiet. Steve: I love that. That's super inspiring. You fired me up even more and I love how you said it's tactical. It's very transactional-tactical. I want to be playing in the sandbox of transformational. I feel like I'm retired now because I do what I want and I'm blessed to say that. There's been a lot of hard work behind that, but I'm to the point to where I'm not going to do stuff that doesn't light me up and there's a small subset of tasks like creating content—podcast is one of them—that I could do all day and I have endless energy for. That's where I add the most value. So, the bigger the impact on people that I can have is going to be when I'm fired up and passionate and not dragging off of email, but I think we don't give ourselves permission to do that. You saying that, I'm all in now. I was 80% in, Jason, now I'm all in. I hope some listeners are all in to move forward. That's what I love about podcasts and other things with so much being shared these days. A lot of times we think things, or we know things internally, or we feel things a certain way, but we don't give ourselves permission to actually say that or feel that in public because sometimes we just need someone else to say it to give us the courage. I've noticed that happening so much lately that I finally got pissed, and I'm like, “You know what? I'm making a list of everything that I believe in whole-heartedly, that I think is a little off mainstream maybe.” That way I can have it in writing and I'm just going to start saying these things because I'm tired of being, “Oh yeah, and I felt that way, too,” but I never said anything. Jason: I mention this on the previous episode, too, that I've been really opinionated in the past and I've realized that I think I'm a little more humble now that I realized my way isn't always the exact right way for everyone, so I'm learning. I was just in Columbus for a week and one of the things that really hit me hard is that I've been really opinionated and I think it's important to put out things more as observations rather than gospel truth. Somebody may love email or somebody may hate doing podcast stuff. Everybody is different and I think everybody's perception is different, everybody's experiences as to what works or doesn't work in marketing could be different, their market might be different. There are so many variables involved, so I think moving forward, my content is a lot more observational because I've realized I was attracting clients or creating monsters in the industry that are hyper-opinionated and the hyper-opinionated people become like, “Oh my God, [...],” but the problem is they create a lot of negativity in the industry. They become the rampant [...] guys that are heartless, that want to crush all the hopes and dreams of every tenant on the planet. We need to be careful in any business or any industry in being too opinionated because what ends up happening is we end up attracting most opinionated people. Those are the people that turn on you. Those are the owners you don't want eventually. Those are the people that give you the negative reviews when one little thing goes wrong. I want open minded people, and these are the clients that I’ve loved the most, but I was attracting less of them per capita because of the message that was so in your face. “This is the [...], do this,” and I was just so strong willed that way and I realize now that that creates its own monster. I think it's important to share though, honestly, these little things that we have, that are weird about is or that are woo-woo that we feel like the rest of the world will judge. To say. “This is me, this is how I am, this is my experience,” and yeah I think you when we let our freak flag fly, so to speak, there are people that run with it. As long as we're not, “Hey, this is the gospel truth. This is the only way to do it,” we're not going to turn off so much so many of the people that don't resonate. They might go, “You know, Jason, that’s cool that you're into that weird stuff, but I'm more of a practical guy and I don’t resonate with that, but I like a lot of the stuff you say.” If I say, “This is the only way to do it,” I'm forcing them to make a choice to go all in and do everything my way or the highway. Steve: Your coach helped you nail that idea. I had that opposite issue. I think the issue for me was that I didn't want to ever come off as opinionated. I'm scared almost having an opinion because I'm like, “Do your thing, man,” so I’m always quick to anything I believe in. I'm quick to say, “Do what works for you. This is just my journey. Do what works for you.” I think like attracts like and that's a really cool observation that you started attracting all these opinionated people. The coaching thing, I love that you have coaches and you’re a coach yourself because the power of coaching has changed my life. Strategic coach, I work with Jason Goldberg. Every time I have a call with him, I transform. It's really crazy. If there's one thing I'm super high on right now, it's co-creation. Co-creation is the super power that nobody's talking about and I've experienced it in many ways. First through music. Although I normally do music on my own and I'll just write songs. When I get in the room with the right people, they don't even have to be a great musician, it's just that the energy. If we’re vibrating on the same frequency, things just come out so great. I played with this rapper the other day. Two of our new songs are two of my favorite songs I've recorded in the past year. Back when I had a casual mastermind that we used to do, helping each other co-create, kick this process back to you, now you kick it back to me and blah, blah, blah, everything just accelerated. So, I think outside eyes on the business, coaches, casual masterminds, paid masterminds, whatever it is, I think the more we're interacting with others and having a sounding board, the faster we're going to get to where we're going and the more transformative the experience will be. Jason: I agree. To touch on that, every single person you'll notice, everybody listening will know this is true. You can talk about it in terms of inner energy or spirituality or whatever, but every single person that you’re around brings out a different side of you. There are people that when I'm around them, I feel I'm freaking hilarious, I’m the funniest guy on the planet. They’re laughing at everything I say. It's awesome. Then there's people that I'm around that I feel I'm super mental, analytical, and logical. That's how they perceive me and that's what they bring out in me. And there are people that feel I'm this emotional sensitive person. My kids would probably say, “No, he’s Mr. Analytical.” There are different people that bring out a different side to us. This is also why I have a strong introverted side. I need space away from people to reconnect with who I am and to make I'm me. I feel when we're around other people, part of it is how they perceive and see us, brings that out in us, it allows us to be [...] energy and yes absolutely there's this connection and a certain combination of different people, or different energies, or different whatever that will create a different music. You've got the Beatles, for example. These four guys came together and they created all kinds of interesting sounds and music that had a really strong impact and all them wrote songs [...], but on their own, none of them really created as strong of a situation without the others. Just the energy between Paul McCartney and John Lennon was pretty magical. Steve: Totally, and country artists or country songwriters write typically with at least two but usually three or four people in the same room. I think there's parallels because I can speak from experience. I was constantly, with the exception of going to maybe two conferences a year, I was at the desk in my office, head down, genius with 1000 helpers, although I wasn't a genius that is just a saying I’ve heard by any stretch of the imagination. Jason: The emperor with no clothes. Steve: Right, the fool with too much control, and that’s the thing now. I'm in charge, but I'm not in control and that’s self-freeing. It's the people, my people that are awesome are in control and the cool thing now to get to the impact or the purpose part that is super firing me up these days is that I've gotten to a point now to where my job with Good Life is to take care of my team. It's to figure out how can I make their lives better. How can I figure out, what are their dangers, their opportunities, their strengths? Where do they want to be in three years? How can I cultivate that? How can I make it so all of them would run through a wall for me and take a bullet for me because if they would do that, they will treat my money like their money, my company like their company. The reason I started really researching how, I was like how does the military sail hundreds of 18-year-olds across the sea and set up forward military bases. It's just mind boggling, and I read Extreme Ownership. It’s a great book, some other books, but you talk about decentralized command. The top gives them the mission and then that leader gives them the mission and then the lieutenant, I’m butchering correct words. Jason: The hierarchy? Steve: Yeah, the hierarchy, but they are allowed to come up with the game plan and the battle plan. One of my jobs at Good Life is to make it okay to fail. To be okay to test things and screw things up and get beat up over it. Jason: Because if they're afraid to fail, guess what happens? They start hiding crap from you. Then there's all the secret stuff going on then there’s interoffice politics, there’s backbiting. People have to be allowed to fail and not feel they're going to have their head chopped off. Otherwise, you have a business that’s unsafe for you. I love the idea of you giving up control, I've given up control over my email. I don't even know what's getting sent out half the time, but I've created trust and I trust her. She's very cautious in how she does it. I've given up my schedule. I was in Vegas last week, the week before that I think it was in Columbus, a week before that I was I think in Phoenix. I don't choose anymore. My assistant, she's like, “Here’s a speaking opportunity. You're going to go speak here.” She sets up these podcast episodes, everything I've given up autonomy on my time, but I still blackout Mondays and Fridays so I can do some of the things I want and then I have my weekends, but you give up control. The higher you move up in your business, the less control you have and the more you give to the people around you. I just do what they tell me to do. I show up. My job is to support them. I love what you were saying that you've transitioned because I think as we start out as entrepreneurs and we get our first few team members. We’re always asking the question and frustrated why can't my team just do what I say. Then eventually we transition and we transform and evolve and realizing they are some of our best assets, they're supporting us, they're better at us in things that they do, they love their areas of expertise and now it's, how can I support them? How can I help them get ahead? How can I make it easier? How can I help them avoid burnout? You also threw out the words transformational and transactional, and I think those are two very different leadership styles that I think are important to point out. I think what you’ve just been describing is you're trying to create a team that is transformational. Transformational leadership is where you give them an outcome and say, “That's where I want to go,” and they say, “Great,. We'll figure it out, we'll help you get there.” Transactional leadership is, “We're going to go here and here's exactly how we’re going to do it and we’ll do it my way,” and then there's no buy-in, there’s no ownership, they don't get to fail because if they do what you tell them to do and it doesn't work, whose fault is it? It’s mine, but that means they can't win too. If they can't fail, they can never win, and you're never going to keep A players on your team that never get to win. This is why people get so frustrated by millennials, because they're dinosaur business owners, they're running their business like assholes, they're tyrants, they're trying to micromanage their team, tell everybody to do it, and it’s transactional. They're saying, “I'm giving you money, just do what I tell you to do. I paid you, do it.” Millennials don't stand for that. They value themselves more. They want something beyond just being told what to do and getting a paycheck. Believe me, I have team members on my team that would just be there to show up and [...] and get their check. They don't believe in you, they don’t believe in the company, they're hypers, and they go home and complain about you, and the job, and they live for the weekends. But if team members enjoy the work and they feel they have freedom and they have autonomy, you have their discretionary time. They're thinking about you after work. “How can we make this better?” They’re thinking about you on the weekends. They do extra stuff because they're in love with what they're doing. Steve: Totally. Now, you said that really well and I think what comes up for me as the EMyth, which was a very transformational book to use that word for me. Checklist, at certain points at Good Life, we are a results based company, but a lot of times I get pulled to these meetings it’s like this person is not… they checked the box and they didn't do it or they didn't check the box and they should have, you know I mean? What's the results? Is the days on market good? Where is his KPIs? Although they’re good, we have this back and forth. So, here's something that I want to stick my flag in the sand as something that's not conventional and goes away from my instinct which is let them figure it out. I don't care about the checklist. We're not all going to be McDonald's. Honestly, I'm not trying to scale my business across the whole country, if I was, I probably would have to make sure everybody checks that box, but I'm really interested in the small giants approach, where it's going deep with the smaller amount of people, still having a big business that makes a big impact. I say, “Hey, look at the results. Make it a results-based company because they can own it. They have more ownership in that regard.” Something else that comes to mind was, I remember I used to walk into the office when I used to go to the office every day and people would be on YouTube and I would freaking be so mad. They're watching some videos, I would stew about, I wouldn’t say anything right away. I would go in my office and fume. Then I remember I talked to a friend about it, someone I respect, a mentor. He's like, “Man, you got to let that go. If they get the results, who cares how many cat videos they're watching. You want a fun environment. If you go lay the hammer down on that, you're going to not have the team that you need to have to make your dreams come true.” Someone I respected telling me that was me letting go of a helium balloon. All this weight was just lifted and I was free. I didn't have to micromanage. Jason: I think it's interesting because sometimes usually the person or the team that gets really caught up on the checklist and everything being done a certain way, that's usually the operations person. They love that stuff, and it needs to be done this way, but I think that's our job as the visionaries to remind them it's the outcome that matters. It's the end result that matters. The end result is making sure we have a profitable business. The end result is to make sure that we're honoring our customers and we're treating people well. These sort of things, if we want to get to the outcome. How we get to that outcome, there's probably a million ways we can do it, and whether a certain box wasn't checked or certain thing didn't end up happening. Well, maybe that process is too cumbersome. Maybe it needs to be supplied, as long as getting a result. There’s always this balance. You can have a 30-point checklist that somebody has to complete, but if you can get it down to 10 steps and they can actually do it every time and it doesn't feel it’s in the way, then you're better off than the people that are operating without looking at a process document because most people don’t. They'll do it once and then just skip it. You need something that they can live with on an ongoing basis. I think that's really important to point out what you said is that it's the results, that results don't lie, it's the outcome that really matters. So, I think if you take a step back and say, “Well, what outcome are we going to achieve? Somebody's talking about checklist not being done well. What was the outcome we were trying to achieve? What's the outcome? Okay, did we achieve it? Who was responsible for it and how do we know whether it got done or not? Okay great, well then we're good, maybe we should change the process.” Steve: Exactly. Those are some things, but the exciting part is having freedom of time, money, relationships, the people you work with, the people you get to do business with, I know you talk a lot about firing the bad clients. That was an amazing experience, our profit went way up when we fired the wrong types of clients and getting really centered on our core values because then it's easy to hire and fire people and hire clients based on your core values. Ours are really simple. It’s RPG: be reliable, be positive, and be a go giver. It's based off that book, The Go Giver, and it's just simple. We used to have seven or eight, but then I couldn't even remember what they were and they felt weird, so we made it really simple. Now, my business development manager just goes down the list, like, “Are they reliable? Were they at the appointment on time? Did they send you the thing they said they were going to send you?” It just makes this compass of how to do business with the type of people that are going to make you successful. Jason: That's one of the things that coach clients through is to get clear on their three, maybe four core values because you can have a list to 10, you can have 20, but really your team aren’t going to remember all of those and you can usually boil it down to three core things. For us, ours are a little bit different. One of my core values is just transparency. That's originally why I call my company Open Potion and in just creating transparency I think in the industry has created some various significant shifts. I think also for [...] just how I operate. That's a value that is central to me and I want my team to espouse and really our companies are just extensions of us. It's my Iron Man suit that I get the strap on every day, that's my team and everything around me. It increases my capacity. It makes me feel a super human. I'm getting more done. I've got India handling my email and Adam handing fulfillment. I feel like I’m a superhuman. Steve: He’s awesome, by the way. Jason: Thank you. I think of other things I'm really big on is just eliminating constraints and looking for the big constraints that are preventing momentum, so that I can create momentum. It’s all about creating momentum for my clients and for myself. I think it's going to be different for everybody. With all the different things that we are inspired or that resonates with us and I think every business owner needs to get clear on really what their values are because you can't have it. There are only two types of team members. There are hiders we talked about that are hiding and they are living for the weekend and they show up for paycheck or there's believers. The only way you can have believers is if you have something for them to believe in. If you want believers on your team and you want clients that believe in you, you have to have values that you make transparent or clear to the marketplace or to your team so that they can they can buy in to them. It's amazing to see companies get to a large size without even having that in place. Once you get it in place, I imagine the shift is traumatic for the culture. Steve: And if there's one last thing I would leave the listeners with that’s going to be probably the most impactful thing for me in the last 24 months was, I had this epiphany that everything worthwhile lives on the other side of fear. I knew that instinctually and I've been told that before. You know how you can read a book, that's why they say re-read the books that you love because you read it four times and then you'll start to actually really get it. I knew that, but I didn't really get it and it hit me, it became crystal clear. I was like, “Okay, if I want my dreams to happen and be fulfilled and live a life that I want, I have to figure out what scares me and do that.” I have a two-part test. Does it scare me, part one. Part two, does my heart tell me to do it? If the answer to both of those is yes, you do it. I even made a wristband that says, “What scares you, do that.” I don't have it on me right now, I took it off. Just to remind me and it goes back to the try thing. All my biggest leaps came after I did something I wasn't prepared for and I was scared to do, like going to that mastermind. I couldn’t afford it, it was really expensive. Hiring my operations manager, hiring a marketing manager. I gave a talk recently at PM Grow that I thought I was going to be broke after I hired my marketing person because I didn't think I have the margin and we ended up having our best year ever. It comes back to the try thing. Figure out what scares you, do that, try it, whatever it is. I think that's where we make our biggest leaps and that's what sets people apart from living a life that they intended to having regrets, which is the number one regrets of the dying is that they didn't live a life true to themselves, instead they lived a life other people expected them to live. That's the thing that scares me more than anything in the world and so I’m passionate about sharing that message. Jason: Steve, it’s been awesome having you on the show. I'll second that. It really is that voice deep down that is that voice of truth, and also you can ask yourself deep down, “Do I really want to be doing this?” Deep down, “Should I be doing this thing?” Deep down, “Does this really resonates with me,” and if the answer isn't a, “Hell yes,” then there's a lack of congruency and I think that's where you're saying your heart is yes. I think [...] of something that isn't working is the death of something inside you. It means change, something has to die. You want to know what's really interesting? I've noticed a lot of this on [...]. The scariest thing to kill or to allow to die is the fantasy of something great. I’ll explain this, I've noticed this a lot lately with business owners. They have this fantasy of having a really healthy business, or having a business that is growing, or a business that they contribute, or they get to do great things, and that fantasy is so exciting to them and juicy to them that they don't want to take action on it, because to take action on it means they have to kill it. They have the brutally pull out the knife and slaughter their fantasy the second they start taking action towards it, because now reality sets in. Reality is never going to be at that level that the fantasy was, but it's better because it's real. I usually use the example of my friend in high school that wanted to be a rock star, which sounds like you. You had to eventually give up the fantasy of being a rock star or you have to choose into it fully. He had this fantasy of being a rock star and he would buy expensive guitars and amplifiers, and he wouldn't take guitar lessons. He won’t love the fantasy of having this fantasy of being a rock star and as long as he can buy cool guitars and keep imagining this future that would never happen, he was happy, but he didn't want to go sleep in his car and do gigs, tour round, work his butt off, and practice nine hours a day. He didn’t want to do any of that. That's reality. Reality means some work. Initially, if you're listening to this and you’re like, “This is great. Jason and Steve have these companies and making all this money, they've got their assistants. It must be so nice for them.” They're probably listening and going, “I don't get it. I'm not there.” You may have to be the person listening that you right now, it's time for you to double down. It's time for you to hustle. It's time for you to do stuff that scares you. It's time for you to get off of the fantasy of whatever you're hoping of doing or hoping of starting to really get out there and do the work, the hard work to make it happen and you listen to that voice, you get to that place. You get to that place eventually where you're now are able to focus on your team. You're able to be a coach and a mentor to people around you instead of the person trying to figure out how to get everybody to do everything. I think that transition really involves taking those scary leaps. I think every coach that I've hired was a leap. None of them were cheap. Every coach I've hired, every program or training I bought into, some of them I couldn't even afford at the time. They were risks, but I knew deep down it was a yes. I just knew it was a yes and it terrified me. I think for those that are really analytical and logical, they're like, “I don't get it Jason,” but for anybody else listening. If you have that voice deep down inside that is saying, “Hey, this is what's next for you. You've known it. You've been avoiding it and you're trying to figure out how to make it all feel safe, take the leap, and jump and do it. Worst case scenario, you're going to learn some powerful lessons.” I had lessons where I spent a lot of money and it didn't work out. A lot of money. I've probably lots of money making some bad choices, but I wouldn't trade those lessons and I've learned from them. Steve: Yeah, and money is just one side of it. Making a decision to be a different person, or to take more time off, or to go into a completely different field, that's probably the easiest one to do is scratch a check for something. Sometimes our way of being is probably what gets in the way of most of our issues because you can't solve the problem with the same mind that created it. Creating some space and getting clear always helps, getting clear on what you're trying to do and the life you're trying to live. At the end of the day, we’re the writer, director, producer of our own store and I love how you said, you kill off the fantasy because that's true. It's scary. I think that's why a lot of people don't delegate it or it takes so long to delegate because it's scary. If you give that up, what are you going to do? Then you actually might have to sit with yourself and figure out what's next and nobody wants to be alone with themselves. That's a scary place. It's through the work, it's through conquering those demons slowly over time that I've seen good results, so it's a process. Take it easy on yourself and do what's doable. I beat myself up a lot over the years and it's I think we're all pretty ambitious. Don't kill yourself. Life's too short. Just have fun with. Do what’s doable. Jason: Well, Steve, it’s been awesome having on the

Rocky Garza helps people find the clarity to know why they are, confidence to believe in themselves and the courage to live it out every day. Rocky is a speaker, disrupter, and people expert and for 15 years have walked with thousands of individuals to help them discover their TRUEST self, story, and direction. In this episode, Jason asks Rocky to share his insights on the most common causes of self-doubt, rebuilding your confidence, vulnerability as an asset, and creating authentic connections in your business and personal life. Key Takeaways: You needed to find that clarity of self within yourself. The only thing that allows us to create a real and true connection with another human being is a story.  We can't control the narrative that is told to us about us, but we can only control the narrative that we tell ourselves. To find our true self, we must get out of the way of ourselves. Finding your community is essential in Rocky's philosophy and mindset.   Schedule a Coaching Session with Jason Will   Resources: Rocky Garza -  LinkedIn  |  facebook  |  Website Quotables: We have to have a clarity to understand who we are at our core. - Rocky Garza Our story is the only thing that we have; everything else can be gone boom in an instant. But our story is all I've got. - Rocky Garza I take individuals, or teams in for a day, we spend eight hours together diving into who you are, what that means, why that matters. - Rocky Garza Identity Mapping creates a map of that to give us some language to know how we're representing ourselves everyplace else in the world. - Rocky Garza It's selfish to understand yourself and do nothing with it. - Rocky Garza I think you've got to have the ability to know who you are so that you know the impact that you want to make. - Rocky Garza You choose to do things in order to maintain your status of not being a disappointment is that we think about most. - Rocky Garza The boulder the thing in front of us is ourselves, but was because we don't actually see what's true. - Rocky Garza I find that people have a problem getting to this place of vulnerability because they want to try to please everybody. - Jason Will False isolation is we live in a space where we assume we are covered with friends and people. And yet, we never feel like anybody actually gets us knows us or understands us. - Rocky Garza  Once you can get people to get out of their own way, they're going to achieve tremendous results. - Rocky Garza Agent's social media should be about their story. Not necessarily, just the people they are doing business, or a product or a service. - Jason Will If you are an agent who is selling residential homes, and you rent an apartment, you better change your narrative and change the story. Pitch the story to me in a way that makes it believable. - Rocky Garza Disclosure and vulnerability are very different. - Rocky Garza   ////////////////////////////////// We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin              

In this episode, Jason talks with Brian Covey, the VP & Production Regional Sales Team Leader of Loan Depot. Loan Depot is a nationwide lender, offering home loans, personal loans, and home equity loan products. Jason and Brian discuss leadership, coaching, and training loan originators, real estate agents, and financial planners to consistently achieve their personal, professional, and business objectives. Plus, Brian points out the importance of personal branding as well as creating authentic and educational online content that activates and influences your customers, team members, and community. Key Takeaways: Be a leader that attracts the right clients and workers to you. Embrace social media, especially video, to show your expertise and document your life to tell your unique story. Blend personal, educational, and fun content to activate your customers, peers, and community. Invest in your own brand, coaching, mentoring, learning, and always serving others. Be coachable and do not count yesterdays victories.   Resources: Brian Covey -  Twitter  |  LinkedIn Loan Depot - Website Quotables and Tweetables Whether you're a sales professional or an athlete if you're coached you're going to outperform those that are not coached both in the short term and long term. Move from being that leader that just puts out content to being a leader that puts out content that attracts the right people to join your team or wants to do business with you. - Bryan Covey If you are the best qualified, why would you keep it a secret and not want to share it on a platform which is like a networking party that never stops? - Jason Will Be technically sound and show your expertise. It's equally as important as an agent or if you're in mortgage to you've got to go out and market yourself. Reality is, they're going to find someone online. - Bryan Covey Try to blend your online content with education, who you are, and tie in some fun. - Bryan Covey Use activation content where you can. Produce content on social media that will activate a buyer or seller. - Jason Will You could do a piece of activation content in the mortgage or real estate business every week, and it will generate business. Jason Will How can I improve my processes so that 8 million feels like four? - Bryan Covey I put myself out there not only financially investing in my own brand but in coaches and third parties to help me and teach me. - Bryan Covey We're in a video first marketing era. Soon it will evolve to video only. It's only going to get more prominent. - Bryan Covey The longer you stay on the sidelines, the further behind the eight ball you're going to be in the long run. - Bryan Covey Find that balance of showing people who you are as a person and who you are as a professional. - Bryan Covey Authenticity and vulnerability are not detractors they are attractors. - Bryan Covey Have a pay it forward mentality whether you're teaching somebody or inspiring somebody. - Jason Will I've got to make sure I'm always coachable. Because if coachable then I can give what I've learned to others around me at the right time. - Bryan Covey It's more important about who we're becoming than who we are today. - Bryan Covey I can't just wing it, go through the day, or count on my victories from yesterday. That's not how we get better. - Bryan Covey Don't let those moments fly by and cheat yourself out of where you can serve to make an impact on someone else. - Bryan Covey When people come at us online with negative energy or criticism, it's coming from insecurity or a deficiency in their life. - Bryan Covey ////////////////////////////////// We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin  

Toilets, tenants, and termites: Property management can be a tough business. Have you ever felt like giving up, only to find joy again?  Today, I am talking to Annemarie Sunde of Legacy Property Management. She paints a realistic and transparent turned pretty picture of property management.  You’ll Learn... [03:00] Discovering Development Areas: Annemarie never wanted to be a realtor, but now has a real estate license.  [04:04] Dealing with the Scum of the Earth? Given an opportunity to get into property management, only to learn most property managers and tenants lack integrity.  [04:50] Origins of Legacy Property Management: Treating others with respect that leads to legacy with tenants, owners, and co-workers.  [06:10] DoorGrow’s Time Study: Doing things that cause you stress and headaches. [06:30] Strategic and Futuristic Strengths: Started having fun thinking 20 years ahead about being on a beach and the business naturally growing.  [06:55] Cycle of Suck: Vicious circle of not-great properties, tenants, and owners. [08:40] Business Model and Breaking 100 Doors: Fewer but healthier and fun properties that pay bigger yield.  [09:45] Seeking Clarity: Biggest problem growing and scaling business is blaming everyone and everything else.  [10:47] Tactical vs. Strategic: Entrepreneurs are visionaries; why do the tactical crap?  [14:26] Accidental Perfect Landlords: Owners who take pride in their property. [15:16] Prospecting Channels/Methods: Lead gen from realtor referrals via classes, podcast, and online reputation.  [16:30] Some clients don’t listen, follow the protocols, or get results. Do what you’re told!  [17:48] Door Envy: It’s not about doors, but whether you love your business and life.  [19:25] How do you turn your phone off at night? Do Not Disturb. [20:35] Biggest Benefits of Seed Program: How to design a user-friendly Website, find clarity, ask for reviews, and create an online reputation.  [22:35] If you were to sell your business, what makes you valuable?  [25:07] Magical Mindshift: If you want people to invest in and spend money on you, be willing to do that for yourself.  [28:34] Memoirs of a Property Manager: What we go through managing owners. Tweetables Transparency of Property Management Industry: Toilets, tenants, and termites.  Cycle of Suck: Dealing with scummy owners and tenants sucking you dry.  Entrepreneurs assume everyone else is like them. Nobody’s like us. We’re weird. Resources Legacy Property Management Tom Rath's StrengthsFinder  DiSC DoorGrow Seed Program Yelp AppFolio National Association of Residential Property Managers (NARPM) OpenPotion DoorGrowClub Facebook Group DoorGrowLive DoorGrow on YouTube DoorGrow Website Score Quiz Transcript Jason: Welcome, DoorGrow hackers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow hacker. DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you’re crazy for doing it, you think they’re crazy for not, because you realize that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management businesses and their owners. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I’m your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let’s get into the show. Today, I’m hanging out with the fantastic Annemarie Sunde of Legacy Property Management. Annemarie, welcome to the show. Annemarie: Thanks. Jason: It’s been a while since we’ve chatted. Annemarie: I’m having Jason withdrawals. Jason: Yeah, you’ve mentioned that on the pre-show and I’m like, “You just show up. Show it to our weekly cult review, internally for our clients.” The topic for this episode is how I almost quit and then found joy in property management. Property management can be a tough business. It can be a tough industry. “Toilets, tenants, and termites,” as some of you say. As business owners, we’re often in this promotion-sales mode. We’re just telling everyone how great our business is all the time. We start to almost believe it superficially, but then on the inside, sometimes it’s just not really how it is and there’s this disconnect. I would love to just give people just a taste of some reality and some transparency because business is not always great. Sometimes it’s just really not great. I remember, way back, waking up when I was running my company as OpenPotion and realizing I hated my business. I didn’t like the clients that I was working with at the time. My team were out of alignment with my values. Everything was just off and I just want to stream Netflix today. That’s it. Let’s go back to one of those early conversations you and I had. Give people a little bit of background, you and your business. You can give the pretty picture first. Tell everybody about you. Let’s qualify you. Annemarie: I’m actually a degreed engineer by trade, worked 15 years in Oil and Gas in Denver. When I got married for the second time, I married a realtor, and I consulted to his business, actually growing his business. After a year of doing that, I said I never want to be a realtor. I never want a real estate license in my life, and now I have a real estate license. But I don’t do any of the buy-sell transactional selling, whatsoever. I’m not interested in that, I don’t have the patience for it, and you should know, I lack incredible patience. That’s part of my development that I’ve learned coaching with you. Let’s fast forward a little. Just got into the opportunity to get into property management was offered to me, and I have always done flips, I’ve always had rentals my entire life with my father. I’m like, “Well now, I can be the boss of a tenant. This sounds fun. I can do this.” I did when we started our own business, I worked for a couple of property management companies. I felt they lacked integrity, a lot of what you talk about in DoorGrow. They’re just scummy, dealing with scummy owners, scummy tenants.  Jason: I talk about that? Annemarie. Yeah, the Cycle of Suck. Jason: Oh, the Cycle of Suck. Yes. Annemarie: We had our own rentals and I was like, “You know, there’s got to be owners out there that actually want to be treated like something.” We created Legacy Property Management really to lead legacy with our tenants, with our owners, and with the people that we work with, that work for us. That’s where it was born. My husband stumbled across DoorGrow, and I was one of the first Seed Hackers 1.0. Jason: Jeff, right? Annemarie: Yes. I got into the Seed Hacker Program and then I got into coaching, but when I got into coaching with you, I was cooked. I hated my business. I was looking for anybody that wanted to offer me a good sum of money to buy my business. I did not want to be in it anymore. So, that’s where I was. Jason: I remember this conversation. You were describing your business, you’re like “I want out,” and what did you want? Annemarie: I wanted to be with my kids and I wanted to go sit on a beach. Jason: You’re right. I want to spend time with my kids. I don’t want to do this anymore. I don’t want to deal with all these headaches and stress, and I’ve seen this. I’ve seen this a lot. And it doesn’t the business or the industry, it’s not even about the business or the industry. What did you realize it was about? I’ll ask you. Annemarie: I was doing things that completely stressed me out. It started with a lot of the exercises you had us do on the coaching call, but one of the big things was the time study. The very first time I did a time study. I am not a tactical person, whatsoever. I am highly strategic. I’m the 50,000 foot. I actually did a Tom Rath StrenghtsFinders and I have strategic and futuristic in my strengths. I’m 20 years ahead of everybody, thinking about how I’m going to get myself onto a beach. When I learned that, your comment to me was, “When you’re doing the tactical crap in your business, this is when you are grumpy. This is when you can’t handle it. This is when you’re stressed. This is when your kids are driving you crazy. This is when your phone’s going in the toilet. All of those things.” The minute I took that out of my job description and I was doing strategy, I started having so much fun, and the business was naturally growing because I was having fun. Jason:We’ve thrown out a couple of terms that are insider terms here, right? So some people who are hearing this for the first time are like, “What are they talking about? They’re speaking some language only they know.” Let’s explain what the Cycle of Suck is. What is your perception of what the Cycle of Suck is? Annemarie: It’s this vicious circle of not a great property, not a great owner yields crappy tenants, and it just keeps going round and round and round. You can’t get out of the circle. Jason: The bad reputation and then you attract more bad owners, more bad properties. That’s where the whole industry sits in general, as a whole and aggregate in the industry has a negative reputation, and most businesses are taking on any owner. That’s something that the whole industry needs to shift. Annemarie: I did that. When I first met you guys, that’s where I was. You’re hungry, you’re starting a business, you just take in anything you can take, and you’re realizing that the low-end people are sucking you dry, costing me more money because I’m using attorneys. It just wasn’t a fun thing. So, I elevated our business model. We do know multi-family, for example. That’s our choice. We have fewer properties that pay a bigger yield so I’m sitting at about 110 doors, and I love it. Jason: Amazing. You broke 100. I love it. Annemarie: I did. Finally! Jason: Did you throw a party? You should’ve throw a party. Annemarie: We are going to throw a party. I think my senior property manager and I are going somewhere. Jason: You deserve to throw a party. That’s awesome. They’re healthier properties than where you were. Annemarie. Yes. They’re fun properties and we love representing them. Jason: I remember that first conversation. You just want to spend time with your kids. You wanted out of the business, and I remember what I said to you. I said, “You’re just doing it wrong. We can bring this business into alignment around you,” but at that time you were serving the business. You were a slave to the business instead of the business fulfilling you and your needs, specifically. [...] an alignment with you. Every business is different. What would work for you and fulfill you is different for me. We had a hard time even getting into this software, but I love the nerdy stuff. I would do technical stuff and I’d put that as part of my role in the business. You will hire someone up. Everybody’s team looks different. If we build the right team around us, but the only way we can do that is if we’re clear on ourselves and that’s the biggest problem people have with growing and scaling companies or teams because they have no clarity on themselves. So, they’re externalizing everything and blaming the business, they’re blaming their team, they’re blaming their clients, and the problem is them. Once you get clear on you and we have clarity on what really fulfills you and energizes you and drains you. You mentioned tactical versus strategic, right? Entrepreneurs, generally, we are strategic people. We’re the visionaries. That’s generally who all of us are as entrepreneurs. Some of us enjoy some of the tactical stuff. There are tactical things that I do enjoy, and you can hold onto those if you want to. But, in general, all the tactical things that we hold onto are the things that are holding us back. They’re holding an entire business back. The tactical things that drain us are the things that are keeping the entire company from growing and it makes us the biggest bottleneck in the company. Annemarie: I figured everybody was like me. Why would they want to do the tactical crap? I actually have people that work for me and they can’t even see beyond their nose, and they’re fine doing the tactical day in, day out, day stuff. I can’t stand it. Jason: That’s a big mistake we make as entrepreneurs. We assume everyone else are like us. Nobody’s like us. We’re weird. Raise the chair. My team members, they love doing the things that they love doing. I don’t love doing the things that they love doing. Annemarie: Me neither. Jason: That’s great. There’s seven billion people or whatever in the planet. There’s always people that love doing the stuff that you don’t love doing and that’s such an interesting mindset shift—to realize somebody would love doing this stuff. [...] that gift by giving it up, Annmarie: You even taught me how to screen somebody if I’m going to hire them. They go through this whole process now that we have, including a DISC profile to see because I am High D and I am the bull in the China shop. If I’m always going to have to massage your feelings because I just let it fly, then you’re probably not the person to work for me. Jason: You mentioned a few things that you did to go through this transition. As you shifted your business away from doing all the things that you felt like were draining you, that put you in a position where you wanted out, like you wanted to get rid of the business, what did you realize pretty quickly as you started to make these changes? You’ve already thrown out the word “fun” a few times, I’ve noticed. Annemarie: If I have a week where I am doing tactical things, I put my mind into, “Okay, this is a week,” and I warn my family, “This is what I got on my plate. I could be nasty this week because I’m not having fun this week.” That happens a lot when I’m bringing on a new person and I’m training them on having to do the day-to-day again. What I found to be the most exciting for me is I love to strategize on how we’re going to get properties. The way we get properties is hugely through realtor referrals because we don’t sell or buy any properties, so we’re a safeplace for them, and through my class that I teach. I’m teaching probably 2–3 a quarter now. I just did two and I have four properties from those two classes. It’s people that I want to work with. It’s owners that take pride or we call them the accidental landlords that they bought in this market. We had so many people going in and out of the state right now, it’s crazy. They don’t want to lose the foothold in the Denver market. They’re petrified someone’s going to trash their house. That’s the perfect landlord for me. We talk a lot about that to realtors that have owners that they just sold a house to and now that’s where they go back to. What do I do with my house? Jason: That was a significant piece. If you go back in your transition is getting clarity on what you really wanted. Annemarie: And what I enjoyed doing. Jason: Declare on your avatar in getting clear on what type of client you really were wanting to work with. I remember we had several conversations about that. Also, we talked quite a bit about different channels for prospecting and you found different methods that really worked for you. You were doing everything from podcasts. Annemarie: I still do the podcasts. That’s on Thursday this week, and it’s with the investor. I get more leads out of that. The three places I get my leads are realtor referrals probably coming from my classes, my podcast, and my online reputation which is what people should not even be asking if they do the Seed Hacker Program because that blew my business right out of the water. I just got another house this week from a Yelp review. Jason: So, those three channels, you didn’t really have a system or a process, you weren’t even really focused on those three channels before you had gone through the program. Annemarie: I had no idea what to do. Jason: Those were just three that worked for you. Somebody else could do three different things that might work for them. Help people understand. Some people are like, “I don’t know about Jason,” or they may be on the fence about working with me and they’re like, “I don’t know because I hear mixed reviews,” because I have clients that they don’t do stuff. They don’t listen to me. They don’t follow the protocols. They don’t get the results. You just did what I told you to do. You just did it. Annemarie: And sometimes, I have the tendency to compare myself to somebody else. We just talked about, I broke 100 doors. I’m now entering my fourth year of business and I hit 100 doors. So, four years and I hit 100 doors. I have to say that if you don’t know the Denver market, for the last two years, houses have been selling and there’s no inventory. I probably bumped into 100 several times, but I’ve lost 12–20 out of my portfolio from sales that owners decided to sell. That’s attrition in the business, but I got to say that I was constantly comparing myself. I’d passed two years and I can’t get to 100. Then I stopped focusing on it and I started focusing on getting rid of my crappy owners because those were crappy properties, and bringing on good owners that I wanted to work with and properties I wanted to. I marketed in those areas. Jason: I remember. I remember this conversation. I remember you were having door envy. You were like, “I haven’t broken that 100-door barrier. I want to break 100 doors,” like it was this thing. Do you remember what I said to you? Annemarie: Calm down. Jason: Yeah. Don’t worry about it. It’s not about doors. It’s about, do you love your business? Are you enjoying yourself? Are you getting the life that you want to have? Are you getting to spend time with your kids? Do you enjoy your team members? Do you like the people that you work with. This is your life. Don’t get me wrong, I like when people go after a goal, but once you let go of it having to look a certain way and you focused on aligning the business with you, it just started to happen naturally for you. Annemarie: What made me let go was setting critical numbers, another secret word in the secret club. I set critical numbers, and yes, one of my critical numbers was number of doors, but one of my top critical numbers was revenue coming in. What I found was, for the last two years, I’m making my critical revenue number despite being under 100 doors. That’s what proved to me, “Who cares?” I can still go on vacation and literally shut it off. I don’t know a lot of property managers. I have to tell you, the funniest post was one in the Facebook group when someone posted, “How do you turn off your phone at night?” After I laughed for literally 10 minutes, I went in on probably a paragraph of crap on, “First of all,” and then ended with, “and you should call Jason,” because seriously, on my phone that was the most liberating thing. I shut my phone off at 8:15 every night and it’s silent, just Do Not Disturb until 7:15 the next morning. I don’t care what’s happening. There are professionals out there that can help them, not me. Jason: All right. Great. No, I love this. Let’s go to the Seed Program, going through that portion which the coaching stuff that I took you through, we folded into our new version of the seed program, like majority of that stuff. So, it’s all one program now. Going through all of it, what do you feel were the biggest benefits and the biggest takeaways for you? Annemarie: I had a website because I used that folio. That folio gives you this website. It’s just learning what things to draw people. I had no clue and quite frankly I really didn’t want to, and I love that there’s a whole team of your people that will make a website change in literally three seconds of my time. There’s that component of really designing a website that’s user-friendly, and I tweak it all the time based on what I see other people’s websites. Why keep recreating the wheel? That was a big thing. Understanding what you wanted to focus on because when you get into property management, if you’re going to focus on multi-family like we do know multi-family, and from our owners, they love that we do know multi-family. That’s a different management than single-family luxury homes. That’s our niche. That’s where we focus. The other thing, I had no clue. I just thought we had to be SEO be the first, blah, blah, blah. I had no clue what online reputation was. The first I remember two or three clients that came on because, “Wow, you have a great Yelp review. You have five stars on whatever,” and I’m like, “Wow. This stuff works!” So, I learned that this was important and to go and ask for the review. That is part of our workflow process. If from a tenant, contractor, realtor that’s referred us, or owner, we ask for referrals endlessly online and it has really helped us. Jason: With that, we taught you how to build a process around that and how to leverage the law of reciprocity psychologically and all that. Annemarie: I just learned really quickly at a recent NARPM chapter lunch, they had a really great speaker on, “If you were to sell your business, what makes you valuable?” Outside of number of doors, income or profit, the third thing is, “How involved are you in your business?” Because that means that it’s not translatable. If they’re going to buy it, they’re going to have to buy you to keep it going and some people don’t want to do that. I looked at my husband because he always think I got to be involved and I’m like, “I told you. I could be this much money if I would just go somewhere.” So, now he’s on board because he heard that. I can easily go on vacation with my business. It’s much harder as a realtor to go on vacation, if you’ve got a buyer you got to be carting around. That’s how I look at it. I want to be able to come in and out of my business as I need to. That’s the part that I love. Jason: Shameless plug. For those that are on the fence, there’s like, “Maybe I show up at DoorGrow, maybe not.” What would you tell them? Annemarie: Don’t even think about it. Seriously. I realized that I was in the guinea pig stages of Seed Hacker, and I thought, “Oh, my gosh. How am I going to spend this money as a young company?” It’s paid for itself long ago, so it’s totally worth it. Jason, you have an amazing staff that people will email you, you don’t even know who these people are and they got it. I love it. It’s great. Obviously, I was at the DoorGrowLive last year and we thought it was fantastic. In terms of the resources that you have, with your coach and parlaying those or after listening to him speak, I looked at my husband and I’m like, “Guess what? I don’t have to pay that much because I paid Jason and he gives that to me!” I mean I learned so much. Jason: I invest a lot in the coaches. I just signed up with another coach. I’ve got three coaches right now. If I mentioned how much money I spend on coaching annually, they would lose it because it’s probably more than most property managers’ annual salary. It’s pretty ridiculous, but that’s how I have value to offer to others and that’s the one thing I would tell everybody listening. If you want people to invest in you, you want people to spend money with you, you have to be willing to do that to yourself. You have to be willing to invest in yourself and there’s a magical mindset shift that happened for me the second I decided to pay to invest in myself. Not just pay for a team member, not just pay for some marketing [...], when I paid to invest in myself and in my business, it changed my perception of my value and it changed how I sold. It changed my own confidence level in being able to pull in business. There’s an energetic shift that happens that when you invest in yourself, other people will invest in you, too. Annemarie: I’m sitting here thinking about, I definitely have an entrepreneurial spirit, this isn’t the first business I’ve run. One could come in and say, “Okay, I did a few rentals here and there.” Now, when I hear people say, “I’m going to get into property management,” I just think, “Oh, my gosh. The guy just did a nine minute video on the four new Colorado laws impacting landlords and property management,” and I sent it to my owners. I spent two months on Capitol Hill trying to fight these bills and it’s just crazy. People are going to get themselves in so much trouble. What I found is when I started coaching and going with DoorGrow is one could approach it, 10–20 properties, you could probably manage it. But when you start to get such a portfolio and you really don’t have processes, you really don’t know what you’re doing to be honest with you. I agree with you. Once you know where you’re really good at, and that’s why I said doing what you’re created to do and hiring people to do the other stuff. I still do listing appointments. I don’t do them all anymore. Remember you told me, “You need to give that up.” And I’m like, “You’re crazy. I’m the only one that could do a listing appointment.” Jason: I’m like, “Let go of your ego,” right? Annemarie: Right. It was like, “They can’t do it. They can’t do it. We can’t lose this,” and now, I don’t even want to go, but sometimes, I do. Sometimes it just keeps me in touch with this is what life is about and this is what they’re facing. I do them, but I have no problems handing that kind of stuff off. I like to be in teaching and doing the videos and doing the podcast. That’s my gig. That’s what I like. Jason: And you’re enjoying it. Annemarie: I am. I love that part. Jason: It’s such a transition. This is one of the things that’s amazing for me as a coach, that I get to see the contrast. I remember that conversation. I remember you wanting out and not liking it, and you’re a passionate person when you talk. I felt it. Now, you can feel this, too. You’re like, “love” and “fun.” These are adjectives that you’re associating with your business which most property managers are like, “She’s high on something right now. I don’t know what Jason gave her, but this sounds like crazy talk.” Annemarie: Having the right people, honestly, makes the job a lot more fun. My property manager’s been with me the longest. We literally wrote a coffee table book for our owners for Christmas. It’s Memoirs of a Property Manager. We can’t make this up. We were sitting in Starbucks, laughing to the point of how retarted are these people, and we manage them! She said, “We should put this in a book and give them to our owners just to remind them what we deal with.” So, we did and they are asking when’s the next volume coming. You got to have time for that. Jason: You don’t want to anymore. Annemarie: I tell them a lot of times, “If we can’t laugh about it, then certainly we will be in the fetal position crying about it.” Jason: Laughter is the stage before fear. Annemarie, it’s so good to catch up with you. I really appreciate you. I appreciate your husband, Jeff. It’s been phenomenal watching you guys progress and feeling all the love back from you guys. I really appreciate that. I just get to work with the most awesome clients. This is the type of things that I love doing. This is my jam. I enjoy it. It’s been great being able to work with you and I appreciate you coming and hanging out here on the DoorGrow Show with me. Annemarie: Yup. And I will say, if I have one piece of advice, if they do hire DoorGrow, the Seed Hacker, do what they say to do. It’s not take a pill and hope for the best. It’s you having to do the work. I was all in. If I was going to spend the money, I was all in. I was going to do what I was told to do and that’s my biggest advice. Don’t spend it if you’re not going to do it. Jason: Right. And to be honest, those are the only clients that get great results. It’s that last 10% of doing the stuff that I tell people to do, that not everybody really wants to do. It’s that last little dialing and that last little 10% that gets you 90% of the results. Annemarie: Yup. We appreciate you guys, for sure. Jason: All right, Annemarie. Thanks so much. I will let you go. Bye. Annemarie: Bye. Jason: That’s super rewarding for me as a coach. I don’t know that there’s anything more fulfilling than being able to see a client progress. It’s like watching my children succeed in anything. It doesn’t even matter what it is, it just feels good because you’re seeing this. It’s really awesome to have her come on the show. If you are property management entrepreneur, you feel like you need somebody in your corner. You want somebody that believes in you, somebody that can challenge you, somebody that can help you see something you can’t see because you’re in it, you’re too close to the fire, I need people to tell me the same stuff that I would tell myself to do because I’m too close to the fire in my own business. I would be honored to take on helping you in your business, being your coach, and helping you grow your company. Reach out to DoorGrow. We’re really picky about the clients that we take on because I want clients like Annemarie. I want clients that are going to do what I tell them to do. I want clients that going to trust the process. I want clients that are going to go all in. If you feel like you’re that type of person, then reach out to us. You can check us out at doorgrow.com. That is it for today. Goodbye everybody and until next time to your and our mutual growth. Bye, everyone. You just listened to the DoorGrow Show. We are building a community of the savviest property management entrepreneurs on the planet, in the DoorGrow Club. Join your fellow DoorGrow hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead, content, social, direct mail, and they still struggle to grow. At DoorGrow, we solve your biggest challenge getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today’s episode on our blog at doorgrow.com. To get notified of future events and news, subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow hacking your business and your life.

In this episode, Jason Will has a powerful conversation with Real Estate B-School (REBS) Founder Lars Hedenborg. Lars helps his clients learn to make more time, more money, and have less stress. Listen close as Lars shares his insights on upcoming real estate industry disruption, and how to build a sustainable & profitable real estate team that gives you true freedom.   Learn More About Lars Hedenborg and Real Estate B School   Key Takeaways A consumer-centric business model can mitigate the disruption coming in the real estate industry. Profit is more important than volume sales. Profitability is a habit, not an event. Stop chasing business and start attracting business. Buying leads is not marketing. Creating a memorable consumer experience is a powerful marketing and referral strategy. A team culture needs to be built on your most important core values. Hire talent from your core values and patterns, not just potential. Find the right coaches and mentors to help you build your team and business structure. IMPACT Agent Says: You have stop chasing business, and you started attracting. - Lars Hedenborg Our company culture is how we're serving our clients and are they reciprocating on are helping them by helping us.  - Lars Hedenborg The future of our business is teams, but there's not a whole lot of teaching around this business model. - Jason Will We want to treat our clients so well that we have a referral in hand before they leave the closing table. - Lars Hedenborg Client referrals are a leading indicator of the success of our business.  - Lars Hedenborg Create an experience for buyers and sellers that is on par with every other frickin' industry that they participate in. Let's compete on a Ritz-Carlton level. - Lars Hedenborg Our goal this year is to have more Google reviews than Zillow reviews. - Lars Hedenborg Our company culture is how we're serving our clients and are they reciprocating on our helping them by helping us. - Lars Hedenborg Volume feeds the ego, but profit feeds the family. - Jason Will As a business owner, we get to pick our profit and profitability is not an event; it's a habit. - Lars Hedenborg I want to see my net worth going in the right direction for all of the work, risk, and stress I'm putting into my business. - Lars Hedenborg I don't think the future real estate is forced registration home search leads. - Lars Hedenborg Hire to core values and you're going to get people that are willing to be held accountable. - Lars Hedenborg When you're looking to get into business with somebody, make sure you truly understand the patterns of that person because they're not going to come on your team and change. - Lars Hedenborg Hire for known patterns, not potential. - Lars Hedenborg You need to decide what your profit first economic model will be so you can guarantee that you're going to have money to show for all of the efforts that you're putting in.  - Lars Hedenborg   ////////////////////////////////// We would like to know what you think about the IMPACT Agent Podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin          

This episode is a sneak behind the curtain of IMPACT Agent Coaching. Jason shares one of his private online coaching Q&A sessions with his real estate agent clients discussing and deep-diving into: 1. Accountability 2. The lie of "Easy Street" 3. Converting crippling fear, grief, and anxiety into motivators 4. Creating freedom by finding time 5. Self-examining and connecting to your “WHY” 6. Leveraging your sphere of influence IMPACT Agent CoachingWant to know more about IMPACT Agent Coach with Jason Will? Visit impactagentcoaching.com, or email here.  Jason Says: The way that we can keep accountability from being negative is having a great deal of acceptance around both the result and the lack of result. - Jason Will Focus on the "What." What are you going to do about it? What are you going to do differently that you didn't do last week? What are you going to do differently moving forward with behaviors so we can change what habits are we going to work on? - Jason Will What are we going to do today to battle the things that are uncomfortable for us? That actually bring the biggest rewards and make life easier for us in the long run. - Jason Will And those are things that we don't like to do so personally is it easy street is a myth. - Jason Will Easy street is the biggest fabrication of my lifetime. - Jason Will Focus on accountability from a position of curiosity and not judgment. - Jason Will A lot of the people that are having accountability issues are not connected to their "WHY." That is a mindset situation that is rampant in the real estate industry. - Jason Will Is your "Why" noble and honest at the same time. If it is, it's a win. - Jason Will Spending time together as a team is huge. Being embedded with your team and hearing what they're going to do, it's amazing what your team will do and how they'll perform if they know that you're listening. - Jason Will Fear and regret don't define us. They are emotions. They're not a permanent condition. They are defects in the human condition. But how can we use these things? What is useful about these things? - Jason Will I am spending too much time at work being busy and too little time being super intentional. - Jason Will Easy street it effing myth. It's the biggest bullshit story there ever is. - Jason Will There is no such thing as perfection. Your lack of perfection, your imperfections are what give you value. - Jason Will You need to connect with what drives you because if you're selfish you produce, and if you produce, everybody wins...everybody wins. - Jason Will But learning is how we grow, and learning is how we achieve more. So learning is how we break through ceilings of achievement learning. - Jason Will Learning is how we scale. Learning is life.- Jason Will Education in the absence of application is just entertainment. - Jason Will There is so much power in fear and guilt and the things that rock us to our core. We let them cripple us and become our kryptonite when they can be an incredible motivator and an incredible source of power. You just need to connect to it. - Jason Will We're business owners, and we have to take ownership of our position, wherever we are or where we want to be. - Jason Will What is it going to take to get us to where we want to be or own where we are? All the responsibilities, consequences, duties, and everything that comes along with it. Take ownership of it. - Jason Will We do not have the freedom that we want in real estate because we're working harder, not smarter. - Jason Will We're not focusing on our bread and butter the business that comes easiest to us. That's SOI - sphere of influence. - Jason Will We're trying to build rapport with total strangers. When the reality is that should be about 50 percent maybe 40 percent of our time and the other 50 to 60 percent should be on focusing on building fostering maintaining nurturing these relationships with people that know like and trust us or that we want to be in relationship with we want. - Jason Will Leadership needs to be accountable on what are teams are founded on and what our cultures are based on. - Jason Will You know the culture on my team has been based on power prospecting internet leads, buying leads, and converting them at a 2 percent conversion rate. - Jason Will What can our life look like if it was more balanced in that type of business that comes easier? Now we don't have to convert what's already converted. That's a warm lead. It's not having to prove that you're the right person to help a client because they have already trusted and hired you. That buys back time. - Jason Will Real estate is a relationship business. It's not built off transactions. Transactions are built off relationships. - Jason Will Most of our wives are very shallow. It's just a very surface where we got to dig deeper and sometimes it's about going into really happy places in our lives where we've been we found the most fulfillment or contentment. Some of the time is digging deep to negative things, and maybe negative things people have said and a lot of us need to face. - Jason Will When it comes to mindset in our big "WHY," no one is focusing on things that don't matter, they are connected spiritually, emotionally, and personally. We are focused on trying to fill that void with superficial things. - Jason Will The "WHY" of money needs to not be about the purchase but about what you can do good with that money. Then your "WHY" gets really powerful. The most important two hours of your day is going to be that prospecting for new business, filling your pipeline, and searching for those people that need the help of an agent like you an agent with your heart, skills, expertise, work ethic, kindness, and your smile. - Jason Will You can go put out some fires in the afternoon if you want to, but you can't be an all-day firefighter. - Jason Will   ////////////////////////////////// We would like to know what you think about the IMPACT Agent Podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin      

This is an episode of truth, triumph, tragedy, and new hope. Jason and Victoria talk with Chenel Chapman and Ms. Valena McCants of the Plateau Magazine Point Community Redevelopment Corporation. Chenel and Ms. McCants shine some light on a hushed period of Mobile history, the birth and death of a town, and why our community should rally behind the AfricaTown, USA revitalization project. This amazing story begins in 1859 with the last known U.S. slave ship to bring captives from Africa to the United States, The Clotilda and goes all the way to the present day. This ships purpose, story, and recently discovered burning wreckage is a dark spot in the history books of Mobile, but something inspirational and beautiful was born from its ashes. That something is the real-life story of Cudjo Kazoola Lewis and his community that escaped the deck of the burning Clotilda and after the Civil War moved back to the very spot where they first stepped on U.S. soil, Plateau, Alabama. Times were dire and brutal but eventually through their hard work, and sheer determination of overcoming unimaginable odds, Lewis and company built a home of their own, AfricaTown. Resources: Chenel Chapman | Chapmanchenele1976@gmail.com National Geographic | Clotilda, Last American slave ship is discovered in Alabama   ////////////////////////////////// We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin    

Leah VanHoose is a free spirit, leader, photographer, explorer, coach, licensed realtor at Emerald Coast Beach Homes, lover of the sun, lover of life, and totally unforgettable. For over ten years, Leah has managed and thrived in her life and career living with alopecia, an auto-immune medical condition where body hair falls out in round patches. Not one to hide her differences and "baldness," Leah embraces her appearance as a way to stand out and inspire others to turn a perceived "flaw" into a strength. In this episode, Jason talks with Leah to hear her insights on connecting with others, empowering women, the beach and vacation property market on the Florida Coast, exercise, diet, defining yourself, living life to the fullest, beer, and finding beauty in everything.   Leah VanHoose Says: 1. Know yourself. 2. Be confident in your own skin. 3. Make connections. 4. Make your phone calls to keep filling your pipeline. 5. Keep putting yourself out in front of people, online and offline. 6. Know your business, and all its processes. 7. Don't sell, educate your customers. 8. Take care of your 1 vehicle, your body. 9. Life is meant to be lived. 10. Find beauty in all things.   Resources:   Leah VanHoose https://www.facebook.com/leah.vanhoose www.instagram.com/itsleahland   Real Estate leah@ecbeachhomes.com https://www.facebook.com/emeraldcoastbeachhomes/ www.instagram.com/leah_sells_dreams   Photography www.findingbeautiful.net findingbeautiful11@gmail.com https://www.facebook.com/findingbeautifulphotography/ https://www.facebook.com/findingbeautifulbare/ www.instagram.com/finding_beautiful_photography www.instagram.com/finding_beautiful_bare    Quotables and Tweetables: I can teach women to use what they feel is their flaw as their strength. It just changes everything kind of good. - Leah VanHoose I felt forced to to be more self-confident to my sons that it's OK. I'm not going to hide from this (alopecia). - Leah VanHoose This is who I am, and this is how I'm going to be, and I'm going to try to be as healthy as possible doing it. - Leah VanHoose I figure that if I accepted my condition. Everybody else has no other choice. It's mine, and I own it. - Leah VanHoose Everybody doubts themselves. We all have our doubts and our insecurities. We have to have that little sliver that's like yeah I'm all right! - Leah VanHoose You got to make your life what you want because you have every opportunity to do that. - Leah VanHoose We have a responsibility to no matter what your belief is; the body is a temple that needs to be treated as such. - Leah VanHoose You get one vehicle. This body is the one you got. You take care of that, so it takes you through your life a lot longer. - Leah VanHoose There's nothing better than being strong, and it translates through the rest of your life; it makes you physically strong, and it makes you mentally strong. - Leah VanHoose You're preparing for the unknowable and the unthinkable. - Jason Will Becoming physically fit and developing a healthy mindset took a mindset of suffering. - Leah VanHoose You know my photography is how I see these people. It's in the eyes, and it's just I don't know. I see the world as beautiful. - Leah VanHoose Even the ugly things are beautiful because there is a reason for it. I think beauty is in the flaws. - Leah VanHoose Perfection doesn't exist. So, you have to find it somewhere else. - Leah VanHoose   ////////////////////////////////// We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin  

The IMPACT Agent podcast guest today is Hunter Harrelson. Hunter is an encyclopedia of vacation rental management and the owner of Beach Ball Properties, an up and coming juggernaut, vacation rental management company in Orange Beach, Alabama. Jason Will and Hunter will discuss the current market, trends, and the ins and outs of beach home and condo ownership, investment, and vacation rentals. Beach Ball Properties is a business that uses all the talents and skill of the Harrelson family that competes with huge brands with savvy marketing expertise, leveraging technology, and not doing things "like it's always been done." Have you ever considered owning or investing in beach vacation property? Then this show is for you. Big Questions 1. Why has the Alabama Gulf Coast become a year-round vacation destination? 2. What is a typical ROI on vacation rental property, homes and condos? 3. Has technology and online shopping changed the vacation rental market and industry? 4. Why would an owner use a vacation rental management company? 5. What is Beach Ball Properties doing differently than their competitors? 6. Why is considering Alabama Gulf Coast beach and vacation property investment a smart idea? Quoteables and Tweetables We took my financial advisor experience. We took my dad's construction experience. My dad even owns a hair salon. I took my selling experience and Ginger took her legal and we kind of threw this into a pot and mixed it up and have concocted this beautiful marketing plan that seems to work. - Hunter Harrelson I'm not ashamed to say that I think my good old country boy, southern voice really sells. - Hunter Harrelson People are going online. They're going to Airbnb. They're going to VRBO. They're going to Hometogo. They're going to Trip Advisor, where ever they can and they're doing the same thing you're doing on Amazon, but they're doing it for rentals. Vacation rentals have become the same way. - Hunter Harrelson What is Beach Ball doing differently?I'm selling successfully and I'm taking care of the properties, but I need more inventory in the bag to be able to promote to people. - Hunter Harrelson There's signs going up everywhere of new complexes because the demand is there. If the inventory is there, the people are coming, not to steal a quote from Field of Dreams, but if you build it, they will come. - Hunter Harrelson The market's very, very tight. You're not going to find much of anything on the beach. - Jason Will I always said there's two different types of investors I'm looking at. Some are strictly looking for that ROI, but there's some people that it's a little bit of a tax write off for them. - Hunter Harrelson The interesting thing is that it's not quite like a stock because you actually own it and can physically use it.You're always going to make some type of money to put towards that mortgage. If things do get tough or if things do get tight in a couple of years, call JWRE and list it for sale. - Hunter Harrelson You don't have to be on the beach to make ROI. - Jason Will You're going to pay higher insurance premiums than a traditional home in your home town, but you're not self-insuring. - Hunter Harrelson We have all the same things Florida has, but lower taxes. - Hunter Harrelson You're not going to find success the same way they did, but constantly adapting and changing and looking for the new technologies. - Jason Will Hunter Harrelson is like an encyclopedia of vacation rental management. - Jason Will   ////////////////////////////////// We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin  

In this episode, Jason talks with the new president and CEO of JWRE Jeremy Sullivan and new executive assistant Ms. Victoria Jones. Jeremy shares his recent leap of faith career changes, a deep family secret that has recently come to light, and how the power of forgiveness, positivity, and owning his past taught him some of the biggest lessons of his life. Jason discovers Jeremy' origin of the mantra "past is perfect," his 3P's for living, and the importance of habiting up, skilling up, letting go, and going for it. Want to make $200,000 a year only working 20 hours a week? The secret formula can be found in this episode.   Key Takeaways: 1. You're in control of your entire destiny. 2. Write a good personal story. 3. Always be positive. 4. Keep moving forward. 5. Never look back. 6. Always be learning and gaining skills. 7. Know your business inside and out. 8. Develop effective habits. 9. Develop confidence. 10. Tell everyone that you know that you're a real estate agent. Jeremy Sullivan's 3 P's: 1. Positivity is how you live. 2. Professionalism is how you work. 3. Profit is important to you.   Resources: Discover Leadership Training Discover Leadership Training gave me the authority to have self-confidence, be that risk-taker, to have that courage, to have the enthusiasm, to know that my worth was there, and to be positive. - Jeremy Sullivan   Jeremy Sullivan  -  Linkedin  |  JWRE Facebook   Quotables and Tweetables Every agent needs to be trained up first with their attitude. You get them to keep that positive attitude. Then you teach them the skill to sell real estate and how to develop really good habits. - Jeremy Sullivan It's easy for every single agent to make two hundred thousand dollars working only 20 hours a week. But they have to have a positive attitude, a strong skill set, and they have to develop smart habits. If they don't, real estate is a challenge. - Jeremy Sullivan I can sell thousands and thousands and thousands of dollars more with a purchase agreement, a listing agreement, a net sheet and a record than I can with a listing presentation because a listening presentation is just the fluff. - Jeremy Sullivan If you don't know those agreements and you can't figure out how to have somebody sign them, displayed in layman's terms, and in a positive manner you'll never make that sale. - Jeremy Sullivan I wish every agent would get their broker's license, would go to GRI, would do the Committed To Excellent test, and would do CRS. - Jeremy Sullivan Every single day that an agent practices being more professional, they increase their value. It happens in your speech, you start surrounding yourself by people like-minded that make good money, and they know what they're talking about. You indirectly become that same type of person. - Jeremy Sullivan You're in control of your entire destiny. Write a good story. Keep it positive, move forward, and never look back. - Jeremy Sullivan You need a habit up, skill up, let go, and just go. But you have to know what you're talking about and tell everybody. Everybody needs to know you're a real estate agent. - Jeremy Sullivan I find myself having that conversation with agents a lot that you're a public figure. You chose a profession where you have to put yourself out there. - Jason Will If you don't have the confidence to tell anybody a real estate agent, get another job, you're just wasting your time. - Jeremy Sullivan I'll tell you there are some ugly people in real estate and they make a lot of money. We all have our issues; some of us hide it better than others. It's your story. - Jeremy Sullivan You have to have confidence. I'm not dwelling on the past. Moving forward. - Victoria Jones As the president of JWRE, I don't want an agent to say that we didn't give them an opportunity to learn, and we didn't give an opportunity to engage in our culture. - Jeremy Sullivan If you're dealing with stuff from your past whether it's really recent or really deep in the past that there's an opportunity there. The opportunity is a decision to dwell on it or learn from it grow and move on to be better. - Jason Will The joys in my life were absolutely something that I allowed happen with my attitude, and the crap that happened to me is without a doubt, my fault and my attitude. - Jeremy Sullivan You can make a lot of money and still be positive. - Jason Will In the real estate industry that agents are so focused on the opportunity or finding an opportunity or capitalizing on that opportunity. But, they're not prepared for the opportunity. - Jason Will There are customers and clients that make it easy, and then there are complicated and difficult ones. You're getting fired left and right. So let them go. I mean if someone's going to fire me, let me go. Then I can help somebody else. - Jeremy Sullivan   ////////////////////////////////// We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin  

Meet Courtney "Coco" Osborne. Being a new member of a real estate team, she had some early success and then began to struggle in sales due to her complacency and lack of sticking to the "plan" and working the sales system. After some financial hardship, Courtney was triggered to make some changes. Using some self-reflection she began to take ownership of what she was doing wrong, owned up to her responsibility in the things that she was not doing, and just kept moving forward. With the help of her supportive team, team leader, and the implementation of a new accountability system, Coco righted the ship and ended the year in the Top 10 of the company. Courtney's journey is a solid case for how being on a real estate team built with purpose and intention can create a culture of accountability and productivity to motivate and inspire everyone on the team.   The Big Questions: > What it the benefit of sales coaching and accountability partners? > What immediate steps can a salesperson take to turn around a couple of slow quarters completely? > What is the best way to keep steady and consistent sales? > What's the number one thing you can do to make sure that 2019 is your best year in real estate? > What is a public declaration and how can it help with closings and be the team member and producer you can be? > How can an agent increase their social media "celebrity" without fear, anxiety, and tons of hassle?   Sponsor: Impact Agent Conference 2019Started by Real Estate Agents for Real Estate Agents. New Orleans, LA - April 11 - 12, 2019 BUY TICKETS HERE   Resources: Courtney Osborne - Realtor On The Run   Quotables & Tweetables I became complacent. It wasn't a result of a slow market or slow activity. It was a lack of me not putting forth the adequate effort. - Courtney Osborne A big part of coaching is reflecting on where you missed it, and how you get off the rails. - Jason Will I think it's important to point out to folks that are listening just how crucial it is to be purposeful, and intentional with every single day because it cost you three months with one closing. - Jason Will Every 90 days for real estate agent is the predictor for the following 90 days. - Jason Will Our team leader, Megan, implemented a new system which was not directly, you know, to benefit me, but all of the other team members that have not had a consistent flow. - Courtney Osborne I know that I benefit from accountability, so I never felt as though it was a punishment. I knew that the purpose was, and knew that I was not producing to the level that I could. - Courtney Osborne I really know that if I'm going to keep a consistent business, I've got to be in the office every day, spending at least two hours calling people that I'm not yet working with. - Courtney Osborne It's really the pain that's going to trigger the motivation. - Jason Will Accountability is the highest form of love you can show another human being, because the things that you're being asked to do on the team, and being asked to do through accountability are things that are going to make your life better and improve your quality of life. - Jon Cheplak via Jason Will What's the number one thing I can do to make sure that 2019 is my best year in real estate, or in sales, or whatever field you're in', and that's finding an accountability partner. - Jason Will I love our team environment, because I don't have just one accountability partner, I've got 15, and I don't want to let the new agents down that have just joined our team. - Courtney Osborne As long as you want to be the best possible version of yourself, it will just never get easy. You have to get comfortable with being uncomfortable. - Courtney Osborne Action beats anxiety. - Jason Will If you need extra motivation, drive, self-discipline, accountability, putting a public declaration out on Facebook saying, 'Hey, this is the challenge. This is the goal that I've set for myself, this is what I'm going to do, and I need everybody on Facebook to hold me accountable to that.' - Courtney Osborne I don't think people realize just how powerful making a public declaration like that can be. - Jason Will I just realized that I needed to check that fear at the door because people are always going to judge you, I might as well make money while they're judging me. And if I am authentic, and really genuine, and trying to provide value, then why should I have that fear of being judged if my true intention is to help, and to inform? - Courtney Osborne Accountability is something that you need, like, you need to eat, or like you need air. - Jason Will Together we can achieve more, we're in this together, and the more we collaborate, and encourage each other, the more we're all going to win. - Jason Will   ////////////////////////////////// We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios.Producer: Johnny Gwin  

Leveling up to be the Real Estate Agent you want to be is not an easy road. The Real Estate business is not an easy road despite what Bravo Network and reality shows show us weekly. Setting and hitting those lofty but reachable sales and life goals is a real possibility, but we all need help, training, inspiration, and accountability to get to where we want to be. Plus, being willing to embrace new technology, establishing new systems, learning new sales approaches, and recommitting to basic sales fundamentals is a big step into becoming an elite Real Estate player. In this first episode of the IMPACT Agent Podcast (formerly the Agent 251 Podcast), Jason Will speaks with Trey Willard. Trey is a team leader of The W Group of Berkshire Hathaway United Properties in Baton Rouge, La. He has seen a lot on the real estate business from personal assistant to a buyer's agent to a lead agent or a solo agent to a team leader and now a team leader and a real estate coach with Tom Ferry. Trey’s shares his insights into “leveling up” in the real estate game. Plus, learn how Trey and his wife Whitney manage to work and live together growing an ever demanding business and family life. The Big Questions: What’s it like and how do you navigate work/life balance when working so closely with a spouse? What are the advantages of building a real estate team? What are the big things Agents can do to level up from hobbyist to professional level sales and production? Why should an Agent invest in coaching and additional professional training? What is the difference between relational versus transactional marketing?   Sponsor: Impact Agent Conference 2019Started by Real Estate Agents for Real Estate Agents. New Orleans, LA - April 11 - 12, 2019 BUY TICKETS HERE   Trey’s Key Insights and IMPACT moments: Trey loves working with his wife but realizes that the high-pressure nature of Real Estate can cause unique challenges In an on-demand world and economy Real Agents have to responsive and quick to reply and satisfy their leads, contacts, and teammates. To know the profitability of your company you need to know the basic net numbers, cost of leads, cost of overhead, and real profit margins. Real Estate is a rough and tough business, but it’s worth the fight and the struggle. The book Rich Dad Poor Dad is a great resource to get you to understand real assets versus liabilities and how to start seeing the big picture Know the “blocking & tackling” fundamentals of Real Estate and sales: Communication, follow-up, consistency, and leveraging your sphere of influence. Don’t be a hobbyist, be a professional that always provides value to clients, teams, family, and community. To be an elite professional, you need to invest in an elite coach. Always be servicing leads not just getting leads. Trey has seen so much in this industry from his experience that he felt he had a ton of value to share and help other agents, coaching just made sense. Real Estate is a skills-based market. Improve your skills, improve your opportunity for success. “Leveling Up” comes from an internal push and genuine interest to be more than you are today.   Quotables and Tweetables: I don't know the last time that Whitney, with the exception of the holidays of course that just passed, where Whitney and I had an entire Saturday and a Sunday where we were both off, we could spend time with our kids, we could make plans to do things, and that was the things I didn't think about prior to bringing her on board as a team member. - Trey Willard My Wife and I are really making an effort to do is at certain time of the night like no talk about real estate or work. Just shut it off. Let's just be with each other and be in the moment, be with our children. - Trey Willard Everyone wants instant gratification, whether it's via text, whether it's a call, whatever it may be. We live in the on-demand economy. We have kind of gotten spoiled by that and we expect that in every aspect of our life, including real estate. - Trey Willard When we work in a 100% commission business where there's no guarantees…for someone who has a little higher anxiety, it's just a little harder for them to just stay in a upbeat, positive mindset all the time. - Trey Willard I love to have those really raw and real conversations with people is like true net, like, "What are you netting? Are you at a 30% profit margin? Are you at a 50% profit margin? Are you running a 10% profit margin or a 5% profit margin business?" And depending on how many sales take place every month and depending on what the expenses are, depends on how profitable you are as a company. - Trey Willard I went back to reading Rich Dad Poor Dad. Reading that book has really been a huge eye-opener for me as far as getting back to real assets versus liabilities and really thinking in big picture, having your money work for you, and like you said, we're doing this for a bigger picture. - Trey Willard We've gotten back to what Bill Pipes likes to call the blocking and tackling, the fundamentals of real estate, what to say, how to say it, following up, everybody knows the fortunes and the followup, and I've gotten my guys to really buy into that. - Trey Willard I think the biggest thing is, number one, setting the expectations. I am here, I am a professional, I want to provide value to you.  - Trey Willard So whether it's sports tickets, whether it's anything someone would need and I can provide that for them and I do it not because I'm looking for something in return. - Trey Willard It's the law of reciprocity. As soon as you do something for somebody, that seed is planted. They want to repay it. - Jason Will Tom Ferry says it best: What got you here won't get you there. - Trey Willard I felt like I just had so much value to give and help other people. That's why I pursued coaching. - Trey Willard Everybody should want to double their business. My question to her, the followup question was: How? What are you going to do differently in 2019? - Jason Will Every elite athlete on the planet, every elite I would imagine businessperson on the planet, people that you think that couldn't move any further in their life has a coach. - Trey Willard In order to continue to gain momentum, you've got to constantly work at it, you've got to be better, and inevitably you have to have someone to hold you accountable. - Trey Willard There are so many things that a coach can do that you can't do on your own. - Trey Willard Someone has to give you some direction on how you're going to change your lifestyle. - Trey Willard There is entirely too many hobbyists, and I think you're going to start to see a shift in the real estate business, not just in the market as a shift but in the real estate business. We're seeing more teams dominate. We're seeing teams and even certain individuals take in more market share than ever. - Trey Willard It is a skills-based market. The better the skills, the more success the agent will have. I believe that 110%. - Trey Willard ////////////////////////////////// We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios.Producer: Johnny Gwin            

    In this episode, Jason Will sits down and talks with heavy hitter Lou Vickery and his insights on the training, mindset, and what it takes to become the pro salesperson you want to become. Lou is a former professional baseball player and coach. After his sports career, he moved into training and development contract work for national organizations and companies. In his 30 year second career Lou has worked with over 2,800 companies in 44 states and two foreign countries. When not on the radio as a talk show he has written over 12 books, including his newest book, Reach Beyond: How to Jump Over Hurdles and Land on Success. Get your notebooks out and start taking notes, Lou is throwing some heat in this episode, and you do not want to swing and miss this one.     Key Takeaways:   1. Seek positivity and protect yourselves from negativity. 2. Be organized and highly prepared. 3. Be willing to take a risk. Ask for the sell. 4. Avoid the rut of your job, develop controlled excitement. 5. Learn from failure, don’t let it define you. 6. Be a believer in believing.   Resources: Lou Vickery - Website Buy Lou's Book - Reach Beyond: How to Jump Over Hurdles and Land on Success   Sponsor: Impact Agent Conference 2019Started by Real Estate Agents for Real Estate Agents. New Orleans, LA - April 11 - 12, 2019 BUY TICKETS HERE   Quotable Quotes: On the gravestone, there are two numbers. But the only thing that really counts is the dash in between. And what do we do with that dash. - Lou Vickery Listen to your heart, and there is always a better you in you. - Lou Vickery Your heart will tell you what you need to do. - Lou Vickery Start looking at failure for what it can teach you. It's just a singular event. It doesn't define your whole life. And the only way you're gonna learn how to do anything better is to fail at it. - Jason Will Life offers us plenty of U-turns, if we just take 'em. - Lou Vickery Salespeople tend to beat around the bush. They're scared to ask somebody to do what? To buy. As I call it, "get the yes." You gotta get the yes. You may get 18 nos, but you only need one yes.  - Lou Vickery Any type of sales, you should be handing out 500 to 1000 cards a month. I know that's old-school, but you've got to let people know what you do. You have to be excited. First, if you're not excited about it, don't do it. Get out of it. Go find something you'll get excited about. Because you have to be really excited about the business that you're in, particularly in sales. Because it comes through. - Lou Vickery If I had one advice, I'd say, "Quote 'em high and ask 'em to buy." - Lou Vickery Selling is asking. - Jason Will You can't steal second base with one foot on first. - Lou Vickery Jumping up and down, hollering and screaming, creating excitement is one thing. But when you got controlled excitement where you got a game plan to get to the next level. - Lou Vickery If you've got the right attitude, and you got the right skill set, and you know your product, what in the world is to keep you from asking for the sale? - Lou Vickery It takes 65 muscles to frown; it takes only 12 to smile. Why work overtime? - Lou Vickery We strive for perfection, and we settle for excellence. - Lou Vickery I'm a super believer in being a believer. - Lou Vickery   ////////////////////////////////// We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios.Producer: Johnny Gwin  

Prepare yourself for one powerful story in this episode. Jason interviews the author, and Tony Robins Trained Motivational Speaker, Billy Brown. Billy is a survivor of a car accident at the age of two. Burned on over 70% of his body and having 100s of surgeries, Billy with the help of his loving mother refused to be a victim of his circumstance and developed and lived every day by his mantra of "I am love, and I live with purpose." From school, football fields, real estate career, prosperity, bankruptcy, and redemption nothing stands in his way. After a chance meeting with the world-famous Tony Robbins, Billy has found his true calling as a motivational speaker that is living proof that anyone can overcome adversity and move on in life to be the best that you can be. Billy's book title sums of his life perfectly, "Rise From the Ashes." Jason says this is a "shut up and listen show," trust us, you will agree. Key Takeaways: > There are no victims in this life, only volunteers. > Adversity is not meant to punish us but rather to prepare us. > Billy's mantra: I am love, and I live with purpose.    Resources: Billy Brown - Website Billy J Brown Inspires You - Facebook Buy Billy's Book - Rise From The Ashes   Sponsor: Impact Agent Conference 2019 - Started by Real Estate Agents for Real Estate Agents. New Orleans, LA - April 11 - 12, 2019 BUY TICKETS HERE   Quotable Quotes I was blessed by the fact that I was in a car wreck that changed my life forever. - Billy Brown I love to go to schools and speak on anti-bullying, and how to be the best person you can be, but more importantly, to understand why is that person being a bully? What are they going through that maybe they don't feel loved at home? - Billy Brown People will treat you how you treat yourself. If you show up being a victim, you'll always be a target, but if you start loving yourself first, watch how you become a magnet to people. - Billy Brown’s Mom People are going to have opinions, but you don't have to accept them. - Billy Brown If I can make a difference in one person's life, then my life will matter. - Billy Brown If I can make a difference in somebody's life today, one person, and I die today, then I've done God's job that He put on my life. That's the way I live every day. - Billy Brown Everything that happens to you is preparing you for the greatness that's ahead. - Billy Brown If I had to go back, I'd get back in the car again because of the hundreds of thousands of people I've been able to help by sharing my story. - Billy Brown We all go through a fire in life, it could be emotionally, it could be financially, it could be work-related, but what are you going to do about it to make a difference? How's that going to define you? - Billy Brown I went from financially independent, to overnight, literally, being financially bankrupt, and emotionally bankrupt. - Billy Brown You realize really quick that you've hit rock bottom when you got to move in with your in-laws. Now, I love my in-laws, so if you're listening, mom and dad, I love you, but if you need motivation, move in with them, you will get motivated. - Billy Brown You can beat somebody over the head with a bible, but you can speak into their heart and get so much more. - Billy Brown Nothing happened by accident. - Billy Brown Why did I go through a fire? Why did I go through financial devastation? Why did I go through emotional devastation? It was so I could go help people that went through those situations. I was being prepared. I wasn't being punished; I was being prepared. - Billy Brown …you're the gatekeeper of your eyes and ears. What you let go in is going to come out in your daily walk. It's going to come out in your business deal. It's going to come out in your emotional responses. - Billy Brown Tony (Robbins) was the first person to paint the vision that I could become. And anytime you're in sales, or you're in marketing or motivation, you've got to the person that can help paint a vision for people to see. - Billy Brown I don't want to go through the motions. I want to know when I die; I don't need a grave marker to say who I was. I want people to say, "You know what, Billy made a difference in my life. By everything he went through, that made a difference in my life." - Billy Brown If I die today, and I've made a difference in one person listening today, then my purpose in my life for God I know has been done. And that's what I strive for every day. - Billy Brown I'm thinking somebody's going to listen to this podcast and you're going to get a call from Hollywood. Because this is a movie I want to watch, and I think lives are going to be changed because of this podcast. - Jason Will   ////////////////////////////////// We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios.Producer: Johnny Gwin        

In this episode, Jason Will talks with the incomparable Sharran Srivatsaa, the CEO of Kingston Lane, a push-button technology execution platform for real estate. He's a serial entrepreneur, rock star keynote speaker, and a thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes. Recorded on a short break at Craig Ballantyne's One-Day Perfect Life Workshop, Sharran talks about the origin of his company, his path of turning goals and plans into results, the pros and cons of Business of Improvement Offers, the power of automation and systems, and some pro tips on content creation and sales lead generation. Plus, learn what an "Intelligent Growth Enhancing Robot" looks like and how it can change your business. Turn up the volume on this show and listen close, it is packed full of mind-blowing insights, innovative technology tips, and career-boosting ideas. Key Takeaways > How Sharran turns goals and plans into results. > Whats's revenue-generating machinery? And, why you need to know what it can do for you and your career. > Real Estate Agents need to explore and get training to find and use the best tools and software in the market to improve your processes, sales, and lead generation. > Improving and automating content creation. Sharran shares his process of studying other influencers and teachers. Focus on how experts and mentors think not just their lessons and programs. Embrace environmental exposure of resources, mentors, and inspiration. > Systems and the right tools are an essential component of transferring goals and plans to action. > Understanding and Maximizing the Power of the Business of Improvement Offer Resources Sharran Srivatsaa Kingston Lane 5am Club Momentum University Conference   Sponsor: Momentum University Conference 2019 - Started by Real Estate Agents for Real Estate Agents. New Orleans, LA - April 11 - 12, 2019 BUY TICKETS HERE Quotable Quotes If you work with a coach, a mentor, etc. you can transfer those desires and dreams to a goal and a plan. That's good, and I've seen coaches, mentors, brokers, owners do an excellent job of getting desires and dreams to goals and plans. - Sharran Srivatsaa Systems and tools are a really important component of transferring goals and plans to action. - Jason Will Tiger is an acronym actually. It's "The Intelligent Growth Enhancing Robot" - Sharran Srivatsaa My goal was, "How can we get goals and plans into results?" If that means using other people's platforms and systems, whatever it takes. I don't want to sell a platform anymore; I want to sell a system, a revenue-generating piece of machinery to an agent so that they know that they don't have to do it. - Sharran Srivatsaa There's other stuff that I do like I do podcasts, I do a lot of the other stuff as well on a regular basis, but if I can find a way to batch the content, it is super helpful, but I don't let that intrude my work and personal life at all. It's a part of my professional world, but if anyone's thinking about, "Hey, how do I put out all this content, how can I create more content," I say, it's easier to batch it. So, if you sit down for an afternoon and say, "I need to write five pieces of email content, three pieces of blog post content," whatever, I have a system that I go through. I think about a topic. You generally use the same theme for the week so that I can think deeper, and then I do three and a half hours of content creation, and then set it to go out. - Sharran Srivatsaa No one teaches others how to implement. - Sharran Srivatsaa Everyone wants to be in the Business of Improvement Offer. What I mean by that is, oh, improve your sleep, improve your health, improve your lifestyle, improve your GCI, improve, improve, improve. They want to go from 10 to 20. They want to go from 20 to 40. They want to improve something. Everyone's looking for that improvement offer, and when you're looking for an improvement offer, you're looking at all everything. They're like, "Which one can I use to move the needle a little bit," and based on that, and you don't do anything. - Sharran Srivatsaa The fastest way to level up is environmental exposure. You just have to upgrade your environment. - Sharran Srivatsaa If you're not at the table, you're probably on the menu. - Sharran Srivatsaa I'm going to consume that because you're exposed to what you're exposed to, and I don't want to be exposed to anything else. So, an easy way and a free way is to just go deep on one person that you admire, because one month of exposure to somebody changes things very much. - Sharran Srivatsaa We think about the result, but we don't think about the conditions that are present to deliver that result. - Sharran Srivatsaa You're not telling people how to get from point A to point B. You're helping them to self-discover. - Jason Will Everybody needs accountability of some sort, but accountability thrust upon you is not inspiring. - Sharran Srivatsaa Make a commitment starting today that we do not snooze in our lives ever. - Sharran Srivatsaa ////////////////////////////////// We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios.Producer: Johnny Gwin  

Agent 251 speaks with Atlanta real estate agent, agency owner and Tom Ferry Coach Glennda Baker at the Perfect Life Retreat. Glennda shares her 26 years of real estate insights, innovative marketing styles, superpowers, her secrets to thriving in the business, and the power of a cake. Hear Glennda’s specific networking skills to making those all-important personal connections that convert into new business and more closings. Plus, when you need to be seen and heard, and when not to. Glennda loves her career and her life; we hope her wisdom, inspiration, and energy adds some value to you. Enjoy the Glennda show and never stop learning. Sponsor: Momentum University Conference 2019 - Started by Real Estate Agents for Real Estate Agents. New Orleans, La - April 11 - 12, 2019 BUY TICKETS HERE   Key Takeaways > Treat real estate as a business. It’s not optional and casual. Commit to the demands, the marketing, the follow-ups and the strategic goals. Real estate is not a part-time gig. > Use social media to connect with your community and engage with your client’s lives. Be courageous to use new tools like Facetime, video and instant message. > Go above and beyond to reach new clients and deliver high value before, during and after the closing. > Be a problem solver. > Get personal and familiar with your market. People do business with people they are familiar, and the way they get familiar with you is by seeing you. > Text message and email are for information, not communication. > I always want to bring value. If I can't bring you any value, I should zip my mouth. > Have a process and system for cold calling and client communication, and always bring value to all your contacts. > The real estate business is getting harder and harder and communicating and articulate your value as a real estate professional is essential.   Quotable Quotes Some real estate agents think it's optional. They don't come into the office. They don't have a schedule. They don't treat it like a business. That is the number one reason that I see people fail in real estate. - Glennda Baker You said that about 60% of your business is from sphere of influence and past clients. - Jason Will People are just in general nicer when you feed them. I don't know what it is. You give them food, they're nicer. - Glennda Baker Last year I did 500 cakes with that bakery for closings. - Glennda Baker I've been selling real estate since 1992. Used to, you spent an hour a day trying to cold call and do all of these antiquated things that really now you can accomplish in seconds on Facebook and Instagram. I can't even believe I actually get paid to be on my social media. - Glennda Baker I'm constantly on social media. That's where people connect with me with real estate, that's where people connect with me personally. - Glennda Baker Using Facebook, you're not just surfing Facebook and wasting time. You're very intentional about it. - Jason Will People do business with people they're familiar with, and the way they get familiar with you is by seeing you, period. - - Glennda Baker Every single day I'm going to talk to thirty people about real estate. - Glennda Baker I don't think that you can make it in this business without loving people, without loving the business. - Glennda Baker Anybody can find 123 Banana Street on the internet, but finding the right buyer, negotiating the best terms, and knowing how much that house should sell for, that is expertise like a sharpshooter. Not everybody has that. - Glennda Baker Real estate isn't online. Real estate is on-site. No matter how far we go with the internet and real estate, it's always going to be on-site. There's no replacement for that. - Glennda Baker Your home is the backdrop to the memories of your life. - Glennda Baker We help people with $900 rentals, we help people with million-dollar houses and everywhere in between. It's not about, "Where is the house? How much is the house?" It's, "How can we help you?" - - Glennda Baker   ////////////////////////////////// We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios.Producer: Johnny Gwin    

Section 8 properties and rental property investment are super hot topics in the real estate industry. Jason Will talks with two local real estate investment experts in the Mobile County market, Jared Irby (Irby Home Buyers) and Joey Brashears (Yellowhammer Homes) and they share their business journies and insights into this specific world of real estate investing. What is Section 8 rental investment? How can this investment be advantageous to owners and investors? Why is this government program model better than flipping? How do you get started? What to look for in an ideal Section 8 property? Sit back and hear how this type of investment works, how Jared and Joey maximize their opportunities, minimize their risks, and why you be looking into real estate. Key Takeaways > Always been looking for real estate opportunities, good investment properties and be able to act quickly. > Negotiating a low initial price and cash flow are the most significant factors in success in Section 8 investment properties. > Maintaining the property maintenance is a non-stop job and you need a process and plan to make sure that $50 issues don't become $10,000 problems. > Bigger homes with lots of bedrooms are an ideal property for Section 8 investment opportunities. > Have a sense of urgency in getting a tenant or replacing one, but make sure you get the best person for that property. - Jared Irby > The biggest thing in real estate is the relationships, whether it's the relationships with the tenants, the investors, your realtors, the landlords, everybody.   Resources   Jared Irby - Irby Home Buyers Joey Brashears - Yellowhammer Homes    Quotable Quotes    You've got to stay nimble, stay dynamic, and there's opportunities in every market. - Jared Irby You have to adapt your strategies to the market you're in. - Jared Irby My story has to start with the Fortune Builder Program. It worked for me. I think if it's anything else, it's something that's going to be what you make it. - Joey Brashears I'll tell you the coolest thing about real estate, if you're looking at it from kind of the financial nerd perspective and how you scale quickly, is that real estate has cash flow. It's a hard asset, and it's very easy to borrow against it. - Jared Irby So you can buy a Section 8 property for 20 grand and then rent it for 600, 700, 800 bucks a month. - Jared Irby The most important thing is that you make sure of the cash flows. - Joey Brashears Flipping houses, you put in a lot of work, and you make money one time. - Jared Irby What determines a rental for me is, anything that I look at under $100,000, I'm going to consider it for a rental. - Jared Irby I want it to be an assistance program, which is what Section 8 is set up to be. It's not supposed to be a handout. - Jared Irby For a landlord, Section 8 is a guaranteed rent from the government essentially, as long as you keep the house in the condition that's required to by the Section 8 Program, then you're basically guaranteed your cheque at the same time every month, deposited into your account. - Jared Irby I haven't noticed any more issues with Section 8 tenants, it's the normal issues and probably less, just because the payment issues are off the table. - Jared Irby So the longer Section 8 tenants stay in the house, the better your return. So all my Section 8 tenants. My average is like three, four years at their average. - Joey Brashears You want to make sure you keep the pay, and the rent is front and Center for sure. That's the whole point that drives everything. - Joey Brashears Section 8 a pretty rigid program. Once you go into it, it pretty much explains itself. The only thing you can do is just get better about your processes and the product. - Jared Irby   Agent 251 is an entertaining and informative real estate podcast that looks at our industry through the lens of our work, adventures, and culture at JWRE - Jason Will Real Estate in Mobile and Baldwin County, Alabama.     ////////////////////////////////// We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real Estate Prompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios. Producer: Johnny Gwin  

Play Now  |  Learn More In this episode, Jason Will talks with self-proclaimed "hyper-local sales expert", Matthew Bizzarro, and the correlation of this sales mindset and improving your business and serving your customers at a higher level. Matthew founded The Bizzarro Agency; a boutique firm focused in Uptown Manhattan (more specifically 110th North and the Bronx) on his extensive experience and knowledge of real estate and business ethics. He has transformed the market with his cutting edge and honest approach to real estate and lifestyle marketing. Mathew shares his insights on the power of "knowing" your market more than anyone else, injecting yourself in your local community, and creating a real business and civic impact by giving back. Key Takeaways > Investing and injecting yourself in the communities you serve can grow your business, strengthen your sales numbers, and connect you to your market. > Don't just sell real estate in a market. Inject yourself, live in, support, and become a true ambassador for your market and community. > Be hyper-local focus by living in and knowing your sales area better than anyone else. > Create a community engagement program that solves real issues and requires your attention and participation, not just your financial support. > Recruit and hire quality agents that understand and believe your firm's hyper-local community mission. > Giving back connects you to your community and builds trust with your clients, peers, and neighbors.   Quotable Quotes We really believe in the Uptown Manhattan and we're really invested in the community. - Matthew Bizzarro We're very involved in our community. We don't just write checks. We're looking into doing things like park cleanups, solving problems, and really giving back. - Matthew Bizzarro Frequently engaging with our community helps others recognize us and who we are. - Matthew Bizzarro I always personally check out any needs in communities we serve just to make sure of the real benefit. Make sure you have a connection. If it's not something you can get connected to personally, emotionally, it may not be the best investment. - Jason Will Find local events, associations or fundraisers that you are personally connected to, and make sure that the work they're doing is really valuable in the community. - Jason Will We're very conscious about making sure our clients know all the good things we're doing because it's them choosing to buy a home with the Bizzarro Agency. We are more than just providing them with a wonderful home for the next chapter in their life. - Matthew Bizzarro I think creating community awareness for your business is a top priority, and then you see where the ripple effect goes. - Matthew Bizzarro My team is one of the best agents in the business, and they deliver for their clients, every day in and out. However, we have to deliver to be able to also work on our mission in giving back. Because the more we deliver for our clients, the more deals we close, the more we can then give back. - Matthew Bizzarro I'm going to provide you the best value because you want to buy up here and there is nobody that knows this neighborhood better. I live here. I've done deals in almost every building. - Matthew Bizzarro Giving back and being good is trendy...everyone is doing it, but some people are really doing it. Also, some people are just going through the motions to have it as a logo on their website. - Matthew Bizzarro   /////////////////////////////////////////////////////////////////////////   We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios.Producer: Johnny Gwin  

In this episode, Jason Will interviews Tim Ferry coach, Coldwell Banker Residential Broker, and outsourcing expert Ann Rudd of the Ann Rudd Group at The Tim Ferry 2018 Success Summit. Ann has just recently opened up an Inside Sales company, Real Assist Pros, and graciously shares her perspective on the use of third-party lead generation sources and models for supporting high producing agents and real estate teams. Learn about some of the newest ISA models that agents are using across the country to increase overall sales conversation rates and close the common gaps in which our industry loses those all-important and expensive leads. What’s better, inbound or outboard, or some kind of hybrid? Do you hire an oversees virtual assistant or hire someone in-house to make these sales phone calls? Ann deep dives and explains the costs, pay structures, processes, staffing ideas, training and all the big questions concerning the ISA model and if it's right for you and your team. Key Takeaways > Third party Inside Sales Assistant (ISAs) can be a highly effective way to maximize to assist real estate agents in converting leads into significant sales number. > There are many ways to implement this ISA model: in-house, outsourced, or some type of combination of the two. Find what is right for your needs. > Inside Sales Assistants are full-time salespersons trained to spend their day on the phone with existing and new leads to make appointments, follow-ups, and sales conversions. > Leads are by their nature an expensive investment. An ISA and virtual assistant model might be a way to get the most return on this investment.   Quotable Quotes Inside Sales Associate (ISA) is defined now as someone that's specifically trained to spend their day on the phone. - Ann Rudd Agents have to juggle more and more. Our ISA business is evolving and becoming more and more sophisticated, but it's cost-prohibitive for so many agents. - Ann Rudd Nobody makes good calls. It's all video. So nobody makes phone calls, because it's hard. - Ann Rudd I'm flexible with people because I know that there's not a one-size-fits-all in our business... - Ann Rudd I do not see the difference between ISA in-house and outsourcing, except for one thing, the pay scale, and the burnout factor. - Ann Rudd I talk to our customers every week about what's going on with their VA and ISA and what can we do to make things better for them, so I feel like, across the board, we're treating people well. - Ann Rudd I think that the biggest challenge I have is getting people to understand that you can have someone work offshore, and it's just like they're next door in your office, without taking up space. You have to get your head wrapped around it. - Ann Rudd It's not that I disrespect my agents, because I don't, but the agents need backup, and I feel like it's a disservice to my investment by not having someone there to continue to nurture, nurture. - Ann Rudd /////////////////////////////////////////////////////////////////////////   We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real Estate Prompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios. Producer: Johnny Gwin  

Is this episode, Agent 251 sits down and talks with Colin Krieger, RE/MAX Partners Realtor and real estate blogger in the Golden Triangle area of Northern Mississippi. Recorded in the JWRE basement hours before Hurricane Michael, Colin shares his career story and reveals his insights and experience to help you become the sales machine and realtor you want to be. Plus, Jason and Colin discuss the importance of big and small leads, prospecting, and understanding the mindset of the gap between what an agent "wants" and what they are doing to get "it." Resources: Colin Krieger Good For Business Blog Colin Krieger - Facebook   ////////////////////////////////// Sponsor: Momentum University Conference 2019 - Started by Real Estate Agents for Real Estate Agents. New Orleans, La - April 11 - 12, 2019 BUY TICKETS HERE We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real Estate Prompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios. Producer: Johnny Gwin      

Today, "Team building" is one of the hottest topics in the industry. In this episode, Agent 251 sits down and talks with Doug Edrington (Real Estate Brokerage owner and team leader in Chattanooga, Tennessee) during Tom Ferry's Success Summit in Anaheim, Ca. Doug shares his career journey, insights on the ups and downs of building (and rebuilding) his team, developing mindsets and process to reach your goals, and the importance of leadership and structuring your team members to maximize their success and your company's growth. Key Takeaways: > Starting your own team is not for everyone > Think big. It's the best way to reach that next level in your business. > Just because you are a rockstar salesperson it doesn't mean you are a natural leader, teacher, or mentor. > Learn to become a strong leader in your ownership, management, actions, and example. > Invest in your team instead of focusing on what a team, or team member, can return. > Recognize, hire and develop impact makers to become leaders. > Be able to delegate and clearly communicate your vision, compensation, and decision-making. Quotable Quotes Team leaders typically are a team leader because they were just a good performer. They were able to create a lot of business. And they thought that "Well, I'm just gonna bring people on," but that doesn't mean that they're necessarily the best manager. - Doug Edrington Want to grow a team? Have a clear vision and an organizational chart. - Doug Edrington Thinking really big will help you just get to the next step. - Doug Edrington I'm not failing. I'm just learning. - Doug Edrington Have a mindset of you're going to fail. Just fail forward, fail quickly, and adapt quickly. - Doug Edrington Our buyers need to have the right expectations. - Jason Will As a team leader, show your team where they can grow in your business, and your team members are more likely to come to you and have a conversation about, "How can I grow within our business?" - Doug Edrington If you're going to build a successful team, I think you have to gain some fulfillment by seeing others succeed. - Doug Edrington I didn't do any self-reflection about who I am as a leader, where I want this to go. And for nearly a decade, it was just like hitting my head against the brick wall. - Jason Will I need to start not looking for what people can give me in terms of return but how can I invest in them. - Jason Will If you're thinking about making a tremendous amount of increase in sales, I would first ask you how do you make a tremendous change in your business to be able to handle it and scale with it. - Doug Edrington What got you here won't get you there. - Doug Edrington The last time I checked, no one starts a business and does it just right the first time. - Doug Edrington Ff you're really communicating accountability in the right way, then you're helping your team members understand that the accountability is one of the main selling points. - Jason Will Do you have a one-on-one with your team, every single person on your team? - Doug Edrington Your leadership conversation, all the way down to every person, the agent, and the assistant. Have clarity on three things: ownership, compensation, and decision-making. - Doug Edrington Ownership, compensation, decision-making, if you don't have those three things crystal clear between anybody in your organization, you're going to have chaos. - Doug Edrington I'm only looking to hire leaders because I want to impact people that want impact somebody else. - Doug Edrington Just because you're good at doing something doesn't mean that you're a good teacher. And nobody's naturally a good teacher. I've learned this. You have to be taught. - Doug Edrington Figure out what you're really good at, what you're passionate about and stay in that lane, and delegate and leverage others to help you do the other pieces that you don't want anything to do with. - Doug Edrington Not everybody is cut out to go out and build and run a real estate team. - Jason Will Just because there's a lot of noise in the industry about it (building a team model) right now doesn't mean that that's the right place for you. - Jason Will You might be a tremendous salesperson and salespeople make all the money. So don't think of it as a status. Think of it as how can you leverage your skill to reach your goals… - Doug Edrington ////////////////////////////////// We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real Estate Prompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area.  

New construction is accounting for nearly 25% of all closed deals in Baldwin County, Alabama. 25% puts this county in the top 5 markets for new construction in the state of Alabama. In this episode, Jason Will thought it was the right opportunity to talk with Ron Cuny from ARK Builders and Amy Cuny Realtor, two bonafide experts to educate us on the new home building process. Find out what to look for when choosing a custom home builder. What does it take to protect your budget and minimizing overages? Learn what are the biggest mistakes buyers and agents make in the home building and sales process. Also, Amy talks about the upcoming annual Parade of Homes event and why it's a benefit for sellers and buyers. Key Takeaways: > Ron and Amy Cuny's business journey in the new home construction business and real estate. > Working with a custom home builder and an experienced real estate agent as a team is beneficial for the new home building and sale process. > The pros and cons of choosing builders that work on a percentage and those that offer lock and key. > Understanding the building cost estimation process and what steps are needed to protect the buyer's budget and avoid overages. Resources: Ron Cuny - ARK Builders Amy Cuny - Amy Cuny Realtor   ////////////////////////////////// We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real Estate Prompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios. Producer: Johnny Gwin  

Agent 251 has been investigating the beach and vacation home ownership investment and rental market all summer. In this episode, we will be discussing one of the hottest topics in the real estate business, Airbnb. Jason interrogates (nicely, and politely) a Ms. Liz Geigh (Superhost of Beachhouse on the Lake in Cullman, Alabama) to uncover all the pros and cons of Airbnb and see if all the buzz is legit or not. Is this online rental service helping vacation rental investment owners just covering expenses, or really creating a revenue stream? What are the real pros and cons of the service? What is an Airbnb Superhost? Ms. Liz shares her Superhost insights into how much involvement, cost, and time it takes to make Airbnb successful for your property. So, Sit back, relax, grab a fruity vacation cocktail and get ready to find out. We hope you get as much out of this show as we did. Key Takeaways: 1. Airbnb is worth looking to offset costs for beach and vacation property owners but you need to look at the additional costs, maintenance, and personal time needed to make Airbnb profitable. 2. Attention to detail and the amount of personal time spent creating a 5-star rental experience is not easy, but achieving Superhost and business status can have big returns. 3. That underutilized beach condo or lakehouse property that you own could be perfect for Airbnb and VRBO. Do your homework, run the numbers and talk to an Airbnb host near your property to see if it makes sense for you. To See or Rent Ms. Liz's Airbnb Properties: Beachhouse On The Lake - Smith Lake ~ Cullman, Alabama El Matador - Fort Walton Beach, Florida   Quotable Quotes: > I am only using Airbnb because it has been an overall and amazing experience. - Ms. Liz > If there's anything negative I have to say (about Airbnb), I have had some guests reveal to me what their final cost was and I think it's a little high. - Ms. Liz > I would highly recommend for anybody that does have property, especially vacation property; always send them a general information and house rules document. - Ms. Liz > The folks that bought a condo in 2010 that have a very low-interest rate and got a good deal on the condos, those folks are in that break even or slightly cash flowing a little bit. But the opportunity to do so in terms of Gulf front condo units has gotten very, very scarce. So it's good to know the distinction between those and some lakefront properties. - Jason Will > Beach condos are not really an investment. It is a luxury. - Ms. Liz > I'm an Airbnb Superhost because my people are giving me five stars on things like cleanliness. And it's because I don't cut corners because I expect a lot. - Ms. Liz > If I go to rent a place, the first thing that's gonna turn me off is if I see dirt. - Ms. Liz > I try to make it down there when the cleaning crew is there so that I can inspect and see if there's any damage. - Ms. Liz > My advice is if your vacation property is renting, don't worry about pricing. If it's not renting, then lower the rate a little a bit. - Ms. Liz > I'm getting some of these conferences from Birmingham because they're doing some sort of search for a place that's appropriate for business people. Ms. Liz (on being an Airbnb business status host). > I would recommend Airbnb. And as I stated earlier, the only negative is really, I think, they may be possibly charging too much. - Ms. Liz   /////////////////////////////////// We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real Estate Prompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios. Producer: Johnny Gwin   

On this episode, financial adviser Josh Null interviews Agent 251 host Jason Will about the ups and downs of his business journey and the maturity needed to succeed. Jason discusses the winding path he took to get where he is today, what he learned along the way, and how some of his greatest pitfalls ended up making him a better man and a better entrepreneur. Josh agrees that maturity in business comes through experience and that what we learn through our mistakes is far more important than what we learn through our successes. {Editor's Notes: This interview was recorded for Josh Null's Youtube Channel. Thanks, Josh for the use of the audio from your show} KEY TAKEAWAYS: > Success often takes years. Be patient and flexible. > Many people have early business success through beginner’s luck. If they are not able to weather a downturn, they are not likely to be successful in the long run. > Maturity comes through age and experience. We must always be growing through our business dealings. QUOTES: “Recruiting has become part of our DNA as a company, and we use social media as the primary recruiting tool.” – Jason Will “I was totally lost throughout college. I majored in beer and girls. I came home after I graduated still not knowing what to do.” – Jason Will “I got a book for Christmas from my brother, Finding Your Purpose, and he was four years younger than me.” – Jason Will “Even the bad stuff has turned into something really positive.” – Jason Will “I learned a very important lesson, that I could make real estate a career no matter what the market did.” – Jason Will “If you put yourself out there and you do things, you are going to get criticized. Sometimes it’s legitimate, but a lot of times people feel an uncomfortableness when they see people really stretching, and having a big personality, and having strong opinions. Sometimes people want to bring that person back down to size.” – Josh Null “I always ask people to not judge me for anything I did prior to age 35.” – Josh Null “My real estate company fell apart. For the first time in my life I learned true humility. I learned true failure. From that point forward I’ve had more perspective.” – Josh Null “You have to forgive yourself, too. We grow and we evolve.” – Josh Null Resources: Josh Null Null Financial Group We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real Estate Prompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios. Producer: Johnny Gwin 

In this episode of Agent 251, Jason speaks to Hunter Harrelson of Beachball Properties about investment in rental properties on Alabama’s beautiful white sand beaches. Hunter points out that prudent investment in rental properties comes down to the proper application of mathematics. Jason and Hunter discuss the pitfalls of owner management and the benefits to be gained from allowing professionals to eliminate the headaches associated with management of rental properties. Hunter claims that rental property investment can rival and surpass the returns of any of the more common investment schemes that we regularly hear about. Hunter talks about the importance of giving his customers a fair deal. He prefers not to nickel and dime. He talks about the principles of good business dealings, and how they pay off for provider and client alike, in the long run. Get to know Hunter >>>> Key Takeaways: > A six to eight percent return on investment is a routine product of beach property rental. > Hunter can evaluate which properties are turning the greatest profit relative to cost. Sometimes the most exclusive units are not the most profitable. It comes down to which units are renting at what frequency, and at what price, and selling at what cost. > Even if the owner lives nearby, it is usually preferable to contract out property management to someone who has the contacts, and the experience to handle routine maintenance. Quotable Quotes: “I’ve got a ten percent rule. If (the condo) is not going to gross ten percent, I tell you to nix the idea.” – Hunter Harrelson “The math is magical in the way that it always works out at ten percent. If it will gross ten percent, we can cover your mortgage payments.” – Hunter Harrelson “I’m always a proponent of leveraging other people’s money.” – Hunter Harrelson “Where you really make money is on the back end, ten years from now, when you go sell that thing.” – Hunter Harrelson “One thing a lot of people struggle with in the summertime is finding good contractors.” – Hunter Harrelson “The path is math. The numbers don’t lie.” – Jason Will “The secret is October at the beach. It’s quieter, the weather has cooled down, but you can still get in the water. That what I tell all my owners. Come in October.” – Hunter Harrelson “If you can afford it, the best return on investment is a house; a three to five-bedroom house.” – Hunter Harrelson “Those west beach houses print money.” – Hunter Harrelson “Make money. Save money.” – Jason Will   Resources: Beachball Properties We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real Estate Prompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios. Producer: Johnny Gwin   

Agent 251 has been scouring the country in a search for the best real estate rock stars to share their insights, experience, and knowledge that pulls back the industry curtain to inspire and launch you to be the successful new or veteran agent you want to be. One of these gurus that Jason Will wanted to talk with was Jill Biggs. Jill Biggs is a Tom Ferry Coach and founder of The Jill Biggs Group in Hoboken, New Jersey. Her team has been recognized as one of the nation's top real estate sales teams in the U.S. by REAL Trends. Luckily for us, Jill graciously gave an hour of her valuable time to share culture and team building, sales tactics that work, systems and scheduling processes, and new agent training wisdom nuggets. This heavyweight real estate conversation is truly the real Jill Biggs - brilliant, blunt, and gripping. Enjoy! Key Take-Aways: 1. Building and maintaining a real estate team with little to no turnover. 2. How to transform from a warm and fuzzy management style into a highly effective and professional business culture. 3. Networking, prospecting and sales systems that really close. 4. Transactional vs. Relationship business models. 5. The value of commitment and work/life balance. Quotable Quotes: > Don't just hire friends. Learn to hire well. - Jill Biggs > We will never sell anything that will come back to haunt us. - Jill Biggs > Team members that do the least on a team need the most time and training. It can be a huge waste of time. - Jill Biggs > Know that you can't run a huge machine and have everyone love you.- Jill Biggs > The best word in real estate is NEXT. - Jill Biggs > Never let anything die. Never drop the ball. Be full service. - Jill Biggs > Growth can teach you a lot about business and yourself. - Jill Biggs More about Jill Biggs: Jill Biggs The Jill Biggs Group The Jill Biggs Group Recognized Among Nation's Top Real Estate Teams By Real Trends   We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real Estate Prompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios. Producer: Johnny Gwin   

In this episode, Jason talks to Brandi Payne. Brandi is new to the real estate industry, after having gained extensive experience in other fields. Jason and Brandi discuss techniques for real estate agents who are just starting out. They discuss how whether one is new to an industry, or a seasoned veteran, one must never stop learning or serving customers.  They discuss some of the perceptions and realities of the real estate industry, and Brandi offers fresh insights that may be overlooked or forgotten by those who’ve spent years in the industry. Takeaways: 1. Newcomers to an industry can offer fresh insights. 2. Make every interaction to make a connection and a relationship, not a sale. 3. Helping your fellow man is more important in the long run than making a sale. 4. You get out of what you put into the real estate industry. 5. On social media, showcase your struggle, rather than showing how great everything is. 6. EDDIE formula for Facebook:  Educate, Document, Demonstrate, Inspire, and Entertain   Quotes:  “I moved to a brand new place. I didn’t have a sphere here. I knew nobody. I knew coming in that, if I didn’t get accepted to the team, I was going home. It was do or die.” – Brandi Payne   “When you get out of competition, and into collaboration, your whole world changes. The abundance has come back to us, from giving and being so transparent.” – Jason Will   “I will take your overpriced listing Mr. or Mrs. Seller. But I want you to understand that my professional opinion is that it is highly overpriced. And it’s probably going to need several price reductions. And it’s probably going to delay the sale. And I will be the beneficiary of sign-calls, and leads from open houses, and leads from online marketing. You’re going to be on the losing end of this until the price is corrected to a market value range.” – Jason Will   “The key to conversion is not to give up. Call, call, call. Follow up. Never give up on people. They need your help. If they don’t need your help, they’ll tell you. But until you can know that, just assume that they need you.” – Brandi Payne   “No matter how long you’ve been in the business, it’s always about the seller; it’s always about the buyer. It’s always about your client, whom you promised to take care of. You want to treat them the way you want to be treated.” – Brandi Payne   “If you’re going to be the best at what you do, in this industry or any other industry, you can never feel like you’ve arrived. You can never stop learning. You can never stop giving and serving. Otherwise, you’re just going to stifle your success.” – Jason Will   We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real Estate Prompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios. Producer: Johnny Gwin   

Like Anthony Bourdain’s famous book Kitchen Confidential unveiled the complexity and inner workings of the big city restaurant industry, this podcast featuring a sidewalk talk with Lindsey Stokes Robinson, NYC real estate agent and power connector, will drop some major listing and sales knowledge and secrets of the Big Apple's luxury real estate market. Lindsey shares her story, leadership style, career ups and downs, and some five-star Big Apple wisdom on breaking in, understanding, and crushing any luxury real estate market. During this episode, you may notice the sound is quite different from a normal agent 251 interview. That is due to the fact that you are hearing all the wonderful and lively sounds of a hustling, bustling metropolis. While it may seem a little distracting at first, I promise you're going to feel like you are standing in the middle of Manhattan with Lindsey and Jason talking shop. Enjoy the show. Key Takeaways: 1. Cultivate the right 3rd party advocates and referrals. Find people who are the best at their jobs, wealth managers, concierges at hotels and residential properties, previous clients, art dealers, and align with them. Partner with these connectors to make introductions for high net worth leads and opportunities.  2. Luxury Market buyers and sellers can be very private and want a very trustworthy real estate source.   3. Make sure that your network is of the same caliber as you in terms of how you deliver service.  4. Streeteasy.com is used in New York City. There is no MLS. The New York Times and the Wall Street Journal are good for reaching high net worth individuals.  5. Real Estate Professionalism Traits and Values per Lindsey S. Robinson: – An incredible amount of professionalism throughout a transaction, on the part of the agents, the clients, the contractors, the vendors. – Having an in-depth knowledge of the market and being able to communicate that. – It’s always about under-committing and over-delivering – There is a time and a place to vent, but not when doing business. – Create collaboration and find a meeting of the minds somehow. – Be patient with all your clients, however, there is a line crossed at excessive disrespect. If a client disrespects you, then you can consider firing the client. – Be your clients’ expert and advocate to help the client make a decision. – Stay top of mind with clients through interesting channels outside of real estate. – Be consumer-centric. Don’t be self focused. – Confidence is the most important element of the pitch.   Quotable Quotes:  “In the beginning it was difficult being on your own and not working under someone, but now I’ve had a team now for about a year, and I’m growing dramatically. It was all worth it. A lot of the hard work that I put in has finally paid off.” Lindsey Stokes Robinson  “In this day and age there is a lot of mass marketing happening, and quite a lot of it is effective, particularly the social (media), but it really isn’t as effective for the luxury market, which needs a more refined approach.” Lindsey Stokes Robinson  “Realtors a lot of time fail to establish, with not only their clients, but also their sphere of influence that, ‘I’m the go-to person. I’m the conduit. Come through me for everything, and I’ll direct you to the right place.’ Constantly remind people you are available if they need a tradesperson or any sort of work done in your home, or need a good person to help you plan a Disney vacation.” Jason Will  “The number one priority of wealthy people is discretion. Be able to advise them that they should put their assets in an LLC in order to remain private. Some clients are recognizable to the public eye. Make sure that you have a car and a situation set up in which you’re not going to be trailed, and establish appropriate meeting points.” Lindsey Stokes Robinson  “There is an expectation that you must understand, not only the real estate market, but how that is affected by the stock market. Many of my clients are in finance or are attorneys, and there is an expectation, beyond your micro-knowledge of the neighborhood, that you should be able to have an intelligent conversation about other subjects.” Lindsey Stokes Robinson  “I go above and beyond in terms of offering video content and drone content, because I think there is something important about branding a property. Right now the NYC luxury market is flooded. We need to really have a unique value proposition for the seller in terms of what you’re going to do to advertise. High net worth individuals expect something visually beautiful.”  “My biggest struggle is about systems and transfer of knowledge. In scaling a team, it is a different mindset. It’s not just about you. It’s about making sure you team is happy and growing and learning. And I want to make sure that I have the right infrastructure for that; that they’re not just using me as a resource; that there are other resources that are already built-in. The Tim Ferry program has really helped me tackle that.” Lindsey Stokes Robinson “Emotions and Tempers can blow a deal. An agent has a fiduciary responsibility to his client.” Jason Will  “The definition of professionalism: Think about professionals in any other fields. Relate back to professional athletes and musicians and the amount of practice they put in. It really isn’t any different if you want to be super successful (in real estate). If you don’t know know the market, a luxury client will sniff that out pretty quickly.” Jason Will  “The barriers to entry to become a real estate agent in any market should be more like taking the Series 7. It is usually the most significant investment that a person makes. I think we should be highly trained, because we are advising people on huge investments.” Lindsey Stokes Robinson  “There is always an opportunity wherever the market shifts. You just have to be able to react quick enough. If you’re an expert on the buy side and the sell side, you really shouldn’t be in the worst position. Yes, the price points could be lower, but perhaps you could transact more. So it’s all about reading and being involved in the analytics of it all so that you can be an expert either way.” Lindsey Stokes Robinson  “The mega agent mindset is one that seeks every opportunity and takes advantage of every opportunity, and does not limit oneself to one particular segment of a market.” Jason Will  “The power of connections, creating a relationship with each client, asking for business. That is key. People don’t ask enough for business. Be tenacious and believe in yourself.” Lindsey Stokes Robinson   Resources: Lindsey Stokes Robinson Licensed Associate Real Estate Broker | Licensed as Lindsey S Robinson // lindsey.stokes@compass.com   The Agent 251 team would like to know what you think about the podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real Estate Prompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios. Producer: Johnny Gwin 

On this episode of Agent 251, Jason speaks with Chance Newman, graduate and star quarterback of Daphne High School who is headed to VMI to play college football. Jason and Chance talk about what it takes to maintain focus and remain motivated in spite of the many distractions that face young people today. Listeners of all ages will recognize life’s challenges in Chance’s words, and be inspired to stay on course, no matter what! Check Out Chance's Football Highlights  KEY TAKEAWAYS: 1. The challenges and temptations that face a successful high school star quarterback, are analogous to those that face seasoned real estate agents. 2. Set-backs can be blessings in disguise if we learn to appreciate them, get back up, and get back into the game. 3. We have to work every day. The process is as important as the goals. By following the process and living right, we can weather adversity. 4. No matter what happens, our lives are a small part of God’s plan. QUOTES: “The love of the game. I love the grind. I love working out. I love to go work out again, and push myself in the classroom.” - Chance Newman “I get up at five almost every morning.” “Three days a week, I’m working out at 5am, and the other two I usually go for a jog.” - Chance Newman “I don’t drink. I don’t like to do any type of drugs. I just don’t understand how people need that to have fun in the first place.” - Chance Newman “Whenever you set goals for yourself and you’re able to work for them, every day can be a step toward the goal, and every decision can be a step toward or away from where you’re trying to get in the long run.” - Chance Newman “Everybody has bad days. One day can be bad, and the next day can be the best of your life. I always try to start my day positive. Make your bed. You can have a horrible day all day, and still get home to a made bed, knowing that you started your day off with something positive.” - Chance Newman “Focus only on what you can control. Take it day by day. Have coaches and mentors, but more than anything else, love the process; love the grind.” - Chance Newman “Make smart decisions now and live better in your future.” - Chance Newman “Those big games! The crowd is packed out. Everyone has to stand up, and then connecting on a deep ball, it’s unreal! It’s crazy. I just get that crazy feeling. I love it!” - Chance Newman “I kinda needed that shoulder to break. It’s a whole new motivation to keep going and get to where I want to be. There are a lot of people who doubt that you can overcome something like that. I worked the whole year, and I don’t want to leave. I don’t care what’s wrong with me.” - Chance Newman “You get to the point where you get complacent. Something like that (injury) happens and takes it all away from you. You’re back at rock bottom, and you have to restart. It’s something you have to work for all over again. It sucks, but you need that motivation every once in a while.” - Chance Newman “Without God, without faith, what is your purpose?” - Chance Newman We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real Estate Prompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios. Producer: Johnny Gwin 

In this episode, Jason Will talks with the host of the Wealth Without Wall Street podcast Joey Mure. Joey shares his knowledge of how those in the real estate world and other entrepreneurs can take back control of their finances and create passive income strategies that suits them, not the mold of the Wall Street wealth manager. Learn how to save for the future without having to borrow from banks. Plus, hear how to save aggressively for retirement and simultaneously pay for automobiles, save for college, weddings, and vacations. What are the secrets to wealth without wall street? How can you minimize the risk and ebbs and flows of the Market? Listen to Joey introduce you to financial options you never knew existed and the secret of finding economic freedom where you have access to capital today and in retirement using alternatives to cash, income and growth strategies. Key Takeaways: 1. Explore options and look at your job performance and revenue differently. 2. Take control of your own business, brand, resources, assets, and talents to 10X your business. 3. Put the "your agent brand" over the brokerage brand and explore your own talent wealth building instead of blindly following traditional and Wall Street's investment models.    Quotable Quotes: Save in different locations that you can access money like in a savings account, but be building wealth continuously. - Joey Mure If you quit putting money in your business what happens? If you don't let your money move for you, it stagnates. - Joey Mure A coach (not a wealth manager) is probably the best investment you can make. - Joey Mure Work on your franchise instead of building someone else's. - Joey Mure You have the unique ability in Real Estate to be getting paid to do what you love and to be learning how to start a business within your own business. - Joey Mure The best investment is in yourself and your own business. - Joey Mure I seek out real estate agents that invest in themselves, their entrepreneurial spirit, have a coach, listen to podcasts and work on developing their personal brand. - Jason Will Anybody that is talented and has the heart for servicing others, I want to be in business with them. - Jason Will Don't have a salesperson mindset. Start thinking like a business owner. - Jason Will Don't think like an employee. You are building a brand and business. If you do not have that mindset, you are leaving tons of money on the table. - Joey Mure In a business owner mindset, not an employee mindset, are my actions matching my goals? - Jason Will Building a 10X business is about firing yourself a little bit every day. - Jason Will If you don't have access to cash, your eyes are blind to opportunity. Opportunities find cash. - Joey Mure If you have your eyes open to opportunity, you will find them. - Joey Mure If you become the person that helps people make money, save money, or solve a problem people are going to trust you and trust you with their money. - Jason Will   Resources: Wealth Without Wall Street Podcast Joey Mure's Bio Blueprint Financial Partners   We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real Estate Prompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios. Producer: Johnny Gwin 

In this episode, Agent 251 (Jason Wil) shares his knowledge on how to get more FSBO sellers to hire you to sell their property by removing risk and eliminating as many of their objections as possible. Hear the best strategies, the most important questions to ask and the BIG key to vastly improving not only the number of FSBO sellers but your SOI (sphere of influence) and overall sales. Lessons Covered: 1. Building rapport with an FBSO seller. 2. Being seen as not only a sales and marketing resource but also as a problem solver for FSBO sellers. 3. Giving honest feedback, meaning telling a FSBO seller what they need to know, not what they want to hear.  Odds are you have to prove to FSBO sellers that they need you because an inferior and/or "reactive" agent let them down in the past. You need to anticipate these sellers existing misconceptions, fears and anxiety. Meet them on their terms and be able to answer all their questions and concerns. And above else, always be real, transparent and honest with them. However, as an agent know what information to freely share to be helpful but hold back professional insights and valuable expertise that only people that hire you can access. We would like to know what you think about the Agent 251 podcast, especially this episode. Do you agree with Jason? Did any of these ideas help you? Do you disagree with any? Let us know by contacting Jason at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real Estate Prompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. Agent 251 is recorded and produced at Deep Fried Studios. Producer: Johnny Gwin