Podcasts about Akismet

Matt Mullenweg is the co-founder of WordPress, the open source platform powering a staggering 43% of the internet. He also serves as CEO of Automattic—the parent company of brands like WordPress.com, WooCommerce, and Tumblr—which is worth over $7 billion, with over 1,700 employees across 90 countries. In this episode, he discusses some of the most controversial topics surrounding WordPress, Automattic, and the broader open source community.—What you'll learn:• Matt's response to public criticism• Why products like Meta's Llama are “fake open source”• How his team is turning around Tumblr after acquiring it for just $3 million (after Yahoo bought it for $1.1 billion)• Why he mortgaged his home to fund San Francisco's iconic Bay Lights project• Matt's philosophy: “Don't just build a product; build a movement”• Why open source matters: “If the Founding Fathers were around today, they'd be open source advocates”—Brought to you by:• WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs• Vanta—Automate compliance. Simplify security.• Loom—The easiest screen recorder you'll ever use—Find the transcript at: https://www.lennysnewsletter.com/p/the-creator-of-wordpress-opens-up-matt-mullenweg—Where to find Matt Mullenweg:• X: https://x.com/photomatt• LinkedIn: https://www.linkedin.com/in/mattm/• Instagram: https://www.instagram.com/photomatt/• Website: https://ma.tt/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Matt Mullenweg(05:10) Matt's career journey(11:15) Bay Lights project and philanthropy(17:28) How Matt got involved with open source(23:25) Why products like Meta's Llama are “fake open source”(27:14) The future of open source and how to get involved(35:25) Building a successful online community(39:12) The WP Engine controversy(50:24) Facing criticism and controversy(55:29) Addressing community concerns(01:08:29) Forking Advanced Custom Fields(01:11:15) The role of social media and public perception(01:16:43) Acquiring and reviving Tumblr(01:24:25) Automattic's acquisition strategy(01:28:51) Final thoughts and future plans—Referenced:• WordPress: https://wordpress.com/• Automattic: https://automattic.com/• CNET: https://www.cnet.com/• Akismet: https://akismet.com/wordpress/• Jetpack: https://jetpack.com/• Toni Schneider on LinkedIn: https://www.linkedin.com/in/tonischneider/• WooCommerce: https://woocommerce.com/• Beeper: https://www.beeper.com/• Day One: https://dayoneapp.com/• Simplenote: https://simplenote.com/• Pocket Casts: https://pocketcasts.com/• Creative Commons: https://creativecommons.org/• Audrey Capital: https://audrey.co/• Stripe: https://stripe.com/• SpaceX: https://www.spacex.com/• Calm: https://www.calm.com/• August: https://august.com/• Daylight Computer: https://daylightcomputer.com/• Keys Jazz Bistro: https://keysjazzbistro.com/• Joomla: https://www.joomla.org/• Drupal: https://new.drupal.org/• Shopify: https://www.shopify.com/• Wix: https://www.wix.com/• Squarespace: https://www.squarespace.com/• Tumblr: https://www.tumblr.com/• Gravatar: https://gravatar.com/• The Bay Lights: https://illuminate.org/projects/thebaylights/• The Bay Lights 360: https://illuminate.org/the-bay-lights-360/• Ben Davis on LinkedIn: https://www.linkedin.com/in/ben-davis-sf/• Kinder High School for the Performing and Visual Arts: https://www.houstonisd.org/hspva• Jack Dorsey: We're Losing our Free Will to Algorithms: https://www.youtube.com/watch?v=9_8NganZSFI• Marc Andreessen: https://a16z.com/author/marc-andreessen/• Bill Gurley on LinkedIn: https://www.linkedin.com/in/billgurley/• An inside look at X's Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead): https://www.lennysnewsletter.com/p/how-x-built-the-best-fact-checking-system-on-the-internet• Llama: https://www.llama.com/• WordCamp US & Ecosystem Thinking: https://ma.tt/2024/09/ecosystem-thinking/• As Wall Street Chases Profits, Fire Departments Have Paid the Price: https://www.nytimes.com/2025/02/17/us/fire-engines-shortage-private-equity.html• WordCamp Asia: https://asia.wordcamp.org/2025/• Justin Baldoni Hit with Defamation Suit as PR Teams Turn on Each Other over Blake Lively's ‘It Ends with Us' Smear Campaign Allegations: https://deadline.com/2024/12/justin-baldoni-defamation-lawsuit-publicist-blake-lively-1236241784/• How WordPress Hot Nacho Scandal Shapes WP Engine Dispute: https://www.searchenginejournal.com/how-wordpress-hot-nacho-scandal-shapes-wp-engine-dispute/539069/• Gutenberg: https://wordpress.org/gutenberg/• ClassicPress: https://www.classicpress.net/• Behind the founder: Marc Benioff: https://www.lennysnewsletter.com/p/behind-the-founder-marc-benioff• Mary Hubbard on LinkedIn: https://www.linkedin.com/in/maryfhubbard/• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• Founder mode: https://paulgraham.com/foundermode.html• Cow.com: https://www.cow.com/• David Karp on X: https://x.com/davidkarp• Marissa Mayer on LinkedIn: https://www.linkedin.com/in/marissamayer/• Alibaba: https://www.alibaba.com/• WP Engine Tracker: https://wordpressenginetracker.com/• Kumbh Mela: https://en.wikipedia.org/wiki/Kumbh_Mela—Recommended book:• Maintenance: Of Everything (in progress): https://books.worksinprogress.co/book/maintenance-of-everything/addenda/page/introduction—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Show notes: https://designbetterpodcast.com/p/matt-mullenweg-wordpress-ai-and-jazz Matt Mullenweg started out as a jazz saxophonist, and went on to create WordPress, which is the platform behind an astonishing 42% of the websites in the world. We chat with Matt about his journey from musician to developer to entrepreneur, his perspective on distributed work, and his thoughts on the transformative capabilities of the latest generation of Generative Artificial Intelligence. We also come back to Matt's roots in jazz and his continued love for music and musicians. Get the show transcript, bonus content, and access to episodes a week early on our Substack: https://thecuriositydepartment.substack.com/ Bio (via Wikipedia) Matthew Mullenweg is an American entrepreneur and web developer living in Houston. He is known for developing and founding the free and open-source web software WordPress, and its parent company Automattic. After dropping out of the University of Houston, he worked at CNET Networks from 2004 to 2006 until he quit and founded Automattic, an internet company whose brands include WordPress.com, Akismet, Gravatar, VaultPress, IntenseDebate, Crowdsignal, and Tumblr.  *** Help us make the show even better by taking a short survey: www.dbtr.co/survey If you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.com If you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com *** This episode is brought to you by: Fable: Build inclusive products: https://makeitfable.com/designbetter/ Freehand by InVision: The intelligent whiteboard that's half the price of Miro and Mural: https://freehandapp.com/ Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds: https://methodicalcoffee.com/ (use code "designbetter" for 10% off of your order). Cruise: We're a team of researchers and designers creating a self-driving transportation service for the people and cities we love. Visit design.getcruise.com to learn more about how you can help design the future of transportation!

During the 2022 State of the Word event, Matt Mullenweg announced that the WordPress.org theme and plugin repositories would allow authors to categorize their entries as “Commercial” or “Community” products. Not long after, the feature became active. As Sarah Gooding reports for WP Tavern, authors are starting to opt-in. Examples include Automattic's Akismet and Jetpack plugins, which are designated as “Commercial”. Meanwhile, default themes such as Twenty Twenty-Three are designated as “Community”. WordPress developer Ronald Huereca has written a summary of the feature, including the differences between the available categories. Also included is a guide for developers who'd like to opt-in. Next up (listen to the podcast for more): WordPress Maintenance Minute by Austin Ginder! Links You Shouldn't Miss As one of the oldest WordPress form plugins, Contact Form 7 boasts over 5 million active installs. But it has tended to lag behind competitors when it comes to user interface. Developer Munir Kamal recently announced a third-party extension, CF7 Blocks, that adds block-based functionality. Longtime users will finally have an easy way to integrate their forms into the Block Editor. StellarWP's Matt Cromwell has developed a Zapier automation that will provide the daily number of downloads for a plugin residing in the WordPress.org repository. The stats are compiled in a Google Sheet document. Cromwell also breaks down the value of this data in a separate blog post. 2022 was a busy year for WordPress core. Core team representative Jb Audras shared a plethora of relevant data on Twitter to prove the point. For example, there were 2,597 commits made by a total of 988 contributors during the year. The thread features several charts that demonstrate how much work goes into building and maintaining the project. The complete review is available over on make.wordpress.org. That's not the only year-in-review worth mentioning. Several other WordPress community members have shared their own wrap-ups, including: Syed Balkhi (Founder and CEO of Awesome Motive) Carrie Dils (WordPress developer and LinkedIn Learning instructor) Katie Keith (Barn2 Plugins) Alex Standiford & Family (WordPress developer) Wombat Plugins Classifieds listings buy yours See your ad in this space! From the Grab Bag

Síguenos en: ¿Tu también has pasado de odiar a admirar a nuestro querido Eric Jones? El envío de spam a través de formularios y comentarios de WordPress es un problema muy habitual, y aunque no es siempre posible eliminarlo al 100%, si que tenemos formas de reducirlo considerablemente. Hoy comentamos las más habituales. ¿Qué tal la semana? Semana esther Contact Form 7 - archivos File necesitan especificar formato filetypes:pdf Error enlace responder comentario: add_filter( 'wpseo_remove_reply_to_com', '__return_false' ); Semana Nahuai Estuve en la reunión de walkthrough de WordPress 6.1, se viene muchas cosas chulas entre ellas filtros para interaccionar con el loop en el query block. Mejoras en los temas de OsomPress. Contenido Nahuai 6 nuevos tutoriales en Código Genesis de los cuales destaca: Como usar la técnica de scroll-snap en el editor de bloques de WordPress Tema de la semana: Honeypot (campo oculto):Honeypot for Contact Form 7Gravity Forms -> integrado Campo adicional (operación matemática) -> Combinar texto/número reCaptcha (v2 y v3 Google) -> visible/invisible. Repercusión velocidad carga y privacidad Antispam para comentarios -> Akismet o Antispam Bee Novedades Genesis Framework 3.4.0 (primera actualización en 1 año sólo para fixes PHP 8.0) https://make.wordpress.org/design/2022/09/07/tt3-default-theme-announcing-style-variation-selections/ https://news.adobe.com/news/news-details/2022/Adobe-to-Acquire-Figma/default.aspx https://make.wordpress.org/core/2022/09/12/lets-make-wordpress-officially-support-sqlite/ WordCamp US con el Q&A a Matt (canonical plugins) WordCamp Netherlands con 4 charlas sobre sostenibilidad web. Tip de la semana

Síguenos en: ¿Tu también has pasado de odiar a admirar a nuestro querido Eric Jones? El envío de spam a través de formularios y comentarios de WordPress es un problema muy habitual, y aunque no es siempre posible eliminarlo al 100%, si que tenemos formas de reducirlo considerablemente. Hoy comentamos las más habituales. ¿Qué tal la semana? Semana esther Contact Form 7 - archivos File necesitan especificar formato filetypes:pdf Error enlace responder comentario: add_filter( 'wpseo_remove_reply_to_com', '__return_false' ); Semana Nahuai Estuve en la reunión de walkthrough de WordPress 6.1, se viene muchas cosas chulas entre ellas filtros para interaccionar con el loop en el query block. Mejoras en los temas de OsomPress. Contenido Nahuai 6 nuevos tutoriales en Código Genesis de los cuales destaca: Como usar la técnica de scroll-snap en el editor de bloques de WordPress Tema de la semana: Honeypot (campo oculto):Honeypot for Contact Form 7Gravity Forms -> integrado Campo adicional (operación matemática) -> Combinar texto/número reCaptcha (v2 y v3 Google) -> visible/invisible. Repercusión velocidad carga y privacidad Antispam para comentarios -> Akismet o Antispam Bee Novedades Genesis Framework 3.4.0 (primera actualización en 1 año sólo para fixes PHP 8.0) https://make.wordpress.org/design/2022/09/07/tt3-default-theme-announcing-style-variation-selections/ https://news.adobe.com/news/news-details/2022/Adobe-to-Acquire-Figma/default.aspx https://make.wordpress.org/core/2022/09/12/lets-make-wordpress-officially-support-sqlite/ WordCamp US con el Q&A a Matt (canonical plugins) WordCamp Netherlands con 4 charlas sobre sostenibilidad web. Tip de la semana

The WordPress news from the last week which commenced Monday 25th July 2022.

The WordPress news from the last week which commenced Monday 25th July 2022.

A conversation came up recently in the Side Hustle Teachers Facebook group that I knew had to be shared here. What's up with blog comments? Are they necessary to the growth or of your blog, or just an extra thing to do that doesn't really give you anything back? Opinions run the gamut on this issue, and you'll find all sorts of posts about why you should or should not allow comments on your blog.  Some say that comments are good for search engine optimization (SEO). Yes, leaving comments on other blogs can be good for your SEO, because it serves as a linkback to your site. However, there's no data that suggests permitting users to comment on your blog improves your SEO ranking. Another thought is that comments can improve traffic to your blog, but again, the data doesn't bear that out. When Michael Hyatt cut off comments on his blog, his traffic grew 74%, soooooo… (It should be noted, though, that he also decided to turn comments back on after a year.) Really, what it comes down to is your personal decision and what you want for your blog. So let's dig into the pros and cons of blog comments. The Case Against Blog Comments There are a couple of arguments I hear people make for why they turn comments off on their blog, so let's start with the big 2: Spam. In the wonderful world of the interwebs, spam is ever present. For blogs, spam comments can fill up your blog with links to pages with questionable content, or people who just want to promote their own blogs. You definitely don't want links to phishing sites linked from yours, so that is a legitimate concern. Using a plugin like Akismet will help catch those comments and prevent them from posting. And if that's not enough, you can turn on comment moderation, so nothing will get posted without your permission. However, that brings us to the second reason people give for not allowing comments; Time. When you allow comments on your blog, it adds to the time commitment you make to managing that blog. To make the most of comments, you should read them and, whenever possible, respond to them.  This requires time. As a side hustling teacher, time is a precious commodity, and you need to make sure you're using yours on things that will give you a return on your investment. And who has time to moderate and respond to comments? If allowing comments on your blog can lead to spam and take up time to manage, why would you want to give readers the option? The Case for Blog Comments While there is a down side, blog comments can be beneficial as well.  Connection. Your readers come to you for great content, but one of the things that turns readers into raving fans is being able to connect with you. When you allow comments, you give your audience a way to reach out and connect with you. Through comments, and your responses, you can build a relationship with your readers that will engage them further, and build the know, like, and trust factor even faster. Understanding. When a reader leaves a comment on a blog post, they're telling you that they found something useful or that they have more questions. This information can be useful when planning  content for your blog and social media. If there's something that connects with readers, and you find lots of positive comments; do more of that!  On the other hand, if your readers have questions after you share a post, this may be a sign that you need to create a follow-up, or rework the original post to be clearer.  Either way, you now know more about what your audience likes and wants from you. My Recommendation Do I think you should open comments on your blog posts? Get ready for everyone's favorite answer; It depends. I believe that you should provide your audience a way to interact with you. There's no doubt that building relationships and forging connections between yourself and your readers is beneficial for you and them.  That said, where you interact with your readers is completely up to you. For the first 2 years of Side Hustle Teachers I didn't allow comments. Instead, I directed my audience to join the Facebook group to share their thoughts. I was already spending a lot of time there cultivating the group and conversation, so it made sense to keep everything there. Now you'll see that you can leave comments, but it's not a primary part of my content strategy. The long and short of it is that building a rapport with your audience is a great way to grow your business - people buy from people they know, like, and trust - but hosting that conversation on your blog isn't required. Decide where you want people to go to leave comments, ask questions, and get to know you better, and continuously remind them to go there. Have you heard that we have a new community for teacher bloggers? If you have or want a blog to make passive income, check out the Start Your Teacher Blog group on Facebook.

After you've defined your niche, named your blog, and obtained hosting for your new website, you have to choose a theme. Contrary to what you might think, a theme is not the topic of your blog - that falls under the umbrella of your niche. In this case a theme is the frontend design of your site, what it looks like to your audience. It's easy to get overwhelmed when choosing a theme because there are literally thousands to choose from, at all prices, from free to several thousand dollars. And like just about anything out there, there are some that are crap, and some that are fantastic. If you're going to make money from your blog - and isn't that the goal? - I suggest you invest in a premium theme. They are relatively cheap and can make your life as a blogger much, much easier.  At the end of this post you'll find suggestions for premium themes I recommend for new bloggers. However, all the ideas I share today are equally applicable to free themes. You just have to do the research to find out which ones might work for you. Let's dive in! What is a WordPressTheme? Last week we talked about choosing a host for your website, and related your host to the property on which you're going to build your blog home. If we continue that, then you can think of the theme you use as the floor plan you choose for your home. Your theme is the layout of your blog and determines the basic structure of your website. As a home buyer, if you're someone who likes to entertain, you'd choose a floor plan that's good for parties. If you're a blogger, you want to choose a theme that focuses on readability. If you're going to sell from your website, you'd want one that offers e-commerce. And so on. Also like home plans, to extend this metaphor a bit longer, you can find themes that are highly streamlined, and those that offer tons of bells and whistles.  While fancy options like complex layouts, eye-catching animations, and lots of colors are available, I suggest beginners start simple and add features as needed. So what do you need to consider when choosing a theme for your blog? 1. Weight When it comes to websites, load time is a big deal. If you choose a bulky theme with lots of added plugins and extra stuff, it's going to slow down your load time and impact your user experience. If your website doesn't load quickly, then your readers will get frustrated, hit the back button, and probably never return. (Sorry for the doom and gloom, but we are an instant society and your website needs to reflect that.) 2. Mobile Friendly Another must in the 21st century, your WordPress theme must be responsive for people who are reading your blog on their phones.  At Side Hustle Teachers, 48% of our readers are on tablets or smartphones. A mobile friendly or responsive theme will automatically adjust pages and posts for whichever device your audience is using. This means that elements of your page will be shifted to accommodate narrower screens, making a better user experience all around.  Given that more and more page visitors are on devices other than a laptop or desktop computer, this is an absolute essential feature of any blog theme. 3. Plugin Compatible A plugin is a small piece of software or code that can be added to another to enhance its capabilities. For example, I recommend my students use the Akismet plugin to block spam comments on their blog posts and the Yoast plugin to manage their SEO (search engine optimization). These bits of code make running your blog easier and provide a better experience for users. Because themes are available from pretty much anyone with any coding skills, regardless of their blog savvy, you will want to make sure that the theme you choose is compatible with plugins you want to use. 4. Easy to Use Themes can be built using lots of different systems, many of which are proprietary. Themes with proprietary systems, like builders, are often the easiest to use and customize. A builder is a website creation tool that lets you drag and drop site elements, like images, text boxes, and signup forms, into a page or post without having to code. This makes it infinitely easier to make your website look just how you want them to. Another feature of builders is the availability of templates that you can use and customize for your own site. 5. Customer Service No matter how user friendly a theme is, strong customer service is essential for any company you choose to work with. Elegant Themes, the company that created Divi, my WordPress theme, not only has 24/7 customer support, but also an online community where users can ask and answer questions about how to make the most of the platform. As a side hustler who is often working on my website after traditional business hours, 24/7 service is a non-negotiable. What Do I Recommend? The theme I use on all my websites is Divi, by Elegant Themes. I started my first blog with a free theme, but quickly learned that you get what you pay for. It worked, but anything I wanted to do to make it look or function better required me to learn coding to do it. Ummmm, no. Divi has a proprietary builder (the aptly named Divi Builder), a social media plugin, and an email optin, as well as a magazine style theme included. It's compatible with all reputable plugins, and it's got a fantastic customer support system. Additionally, when I create pages or posts in Divi I can preview and adjust them for tablets and mobile. And I can install this theme on as many websites as I want for no extra charge. There's a reason it's the most popular WordPress theme in the world. Divi is $89 per year, with an option to purchase a lifetime license for $249 Other themes that have excellent reputations and customer reviews are: Elementor - $49/year for a single site  Astra - $49/year, no builder function (but compatible with Elementor and Beaver Builder) Ocean WP - $43/year, plus optional upgrades, no builder function Like most things in your business, deciding on which theme to use for your WordPress website is something you should give serious thought to. It's an important decision. However, it's also important to continue making forward motion in your business. Don't overthink it. Just make a decision and go with it.  For next steps, click here to get my free guide, 5 Steps to Start Your Blog Today. In it I walk you through the tech of setting up your blog's website, including how to install your new theme!

I started blogging in 2013, I had no idea what I was doing.  I made a lot of mistakes. A lot. My mistakes cost me a lot of time and money, and slowed the growth of my business in ways I can't even measure. Last week a client asked what I would do differently if I could go back and start over… and it got me thinking. So here are 8 things I suggest all new bloggers do to avoid my beginner mistakes. 1. Start Before You're Ready No matter how long you wait, how much you learn, how many checklists or spreadsheets you make, you'll never feel ready. The first time you hit publish is going to be scary. Do it anyway. Learning and growth moves much faster when you have a real, live blog. Instead of theorizing about what you need to do, you can put your ideas into practice, see what works and what doesn't, and adapt as needed. When I started my first blog, I hesitated to put myself out there. Even when I finally published a post I wanted to keep it to myself. I was worried about what people would think… what they would say about me…  In the end, it was no big deal. A few people said they liked my posts, some others said they were happy for me, and more often than anything else, they wanted to know how I was doing it. Lesson: Just hit publish. You'll never be ready. 2. Quality Over Quantity One of the most intimidating things when you're starting a blog is when you look at the volume of content that more established bloggers have. It's easy to think that you need to pump out as much as possible to “catch up” with them. Content, however, is a quality craft.  At the beginning of my blogging journey I posted a new blog post every day.  I was trying to show that I was a “real” blogger by having a library full of content to share.  What actually happened was that I started approaching burnout incredibly fast, and, even worse, my content was mediocre. I felt frustrated because I was working all the time and my posts were getting any traction. (It's no wonder… they weren't that great.) Gradually I started to slow down my content production, and spend more time on quality. I went back and upgraded some of my old, blah posts and republished them as new, too. Lo and behold, my page views started to tick up, people started spending more time on my site, and my income went way up. Lesson: More is not better. Put out the best content you can and don't worry about anyone else. 3. Start Your Email List As Soon As Possible Your email list is your most precious commodity. Period. The sooner you start getting people to join your email list, the better.  Your email list is the best way to get in touch with your audience. (Email has an average open rate of 20%, whereas social media posts will only reach 3-5% of your followers.) So, to paraphrase a common expression, you should always be list building. I heard this advice when I started out, and I ignored it. I thought Facebook and my daily blog posts would be enough to get people to my site.  I was wrong. The fact is that people are busy and they won't just go check out your site because it's awesome. They need you not only to remind them, but to make it as easy as possible to see what you're doing.  When I started collecting emails, and sending out weekly messages, I saw a massive jump in my page views. Readers appreciated knowing about my new posts, and I made it easy for them to get there by including a link. ConvertKit, the email service provider I use and recommend, even has a free plan now! So there's no excuse to put it off. Lesson: Put a call to action to get people on your email list in every post, and email them regularly. 4. Stay Within Your Niche When you start a blog it's important to choose a niche. This clarifies the purpose of your blog to your readers and helps you stay on topic when writing your posts.  However, a common mistake new bloggers make - including yours truly - is going off topic or following a new trend that doesn't fit your niche.  My blog was for busy moms who wanted simple ideas for things to do with their kids, meals to make for their kids, and ways to organize their lives to make them easier. But I was so excited about everything I was learning about blogging, I added a new category to my site. The posts didn't bomb, but they also didn't get a lot of attention. Basically, I spent a lot of time and energy on posts my audience didn't care about. In the best possible scenario, a blog post that doesn't fit your niche will just sit there on your site, and no one will read it. On the other hand, random, off topic posts can tank your SEO and confuse your readers, leading them to not follow your future links because they don't have time to go see if you're back to giving them what they want. Lesson: Keep giving your audience what they signed up for. Pick a niche and stick with it. 5. Engage Your Small Audience One of the biggest benefits of having a small audience is that you can really get to know them and what they need. Oftentimes these early supporters will become your most loyal readers and devoted fans… IF you engage with them. When they comment on a post, respond. If they reply back to your email, consider that an invitation to continue the conversation. Ask for their opinions, then go with what they say they want. As your blog grows, you won't have the time to engage on this level, so take advantage of it while you can, In my first year I was so busy creating content. Every. Single. Day. that I didn't allow myself to talk to my followers. I know I missed out on a huge opportunity to build relationships and to develop a solid base of go-to fans that I could always rely on for support, polls, and to spread the word about my blog. Lesson: Embrace your small audience and let them help you make your blog even better. 6. Plan Your Posts in Advance Most blogging gurus will tell you that you should write your blog posts well in advance - many suggest batching weeks of content at once - but that advice is often unreasonable for teachers. It may even prevent some people from getting started because it seems overwhelming. Total honesty: I'm writing this post on Saturday to be published on Sunday. That's the life of a teacher. Sometimes I'm able to batch and get ahead. Sometimes it's a scramble the night before. What you should do, though, is plan your posts in advance. Knowing what you're going to write about for the next 3-6 months is not only good practice, it makes life easier. Having a content plan enables you to make sure your posts are aligned with your business goals, and it takes the pressure off when you sit down to start writing when you know where to start. If I had a content plan when I started blogging, I wouldn't have started writing about blogging and business. Lesson: Even if you don't have time to write posts in advance, create a plan to make life easier and stay on track. Check out the 5-Day Content Challenge to get your content plan together. 7. Ignore the Haters Trolls are a part of life on the internet. While you can use plugins like Akismet to block spam comments on your blog, there's no way to keep 100% of haters out of your hair. The fact is that once you put anything on the internet, someone is going to not like it, take it wrong, or just say mean things because they're sad little people who are deeply dissatisfied with themselves.  That doesn't mean you shouldn't post. It just means that you have to have a thick skin. When I got my first hater, I very nearly quit blogging. They really know how to push buttons. But just like the kids in your class who say horrible things because they are so desperate for attention, I learned not to take their words personally. (And unlike the kid in my class, I don't have to engage with trolls at all. Just delete and move on.) Lesson: Haters gonna hate, hate, hate, hate. Let it go… let it go…  8. Focus on Action, Not Analytics I believe you need to know your numbers. You need to know what posts are doing well, and which aren't. You need to know if the action you're taking is working. But before you can know if what you're doing is effective, you need to take action. In fact, the vast majority of your time should be spent doing things that will actively grow your blog and business. There were days in the beginning when I would just sit and hit refresh on my blog stats page. I'd go start the dishwasher. Refresh the page. I'd grade some papers. Refresh the page. It was kind of pathetic. And all that time wasn't doing anything to grow my blog. Sure, I knew 2 more people had viewed my blog, but I hadn't done anything to help any more people find me. Instead, set a date on your calendar each week or month to review your key performance indicators, and stay off the stats page otherwise. Lesson: There's a fine line between knowing your numbers and obsessing over them. At the end of the day, everyone is going to make mistakes along the way to becoming a blogger. It's normal, and it's how we grow.  But you don't have to make all the mistakes. Now that you know some of my biggest mistakes… go out and make your own!

MISSION EIGENHOSTING (4): Die Zeit rennt, nun ran an die Plugins für den neuen Auftritt und ein Blick in den Customizer für das ThemeJetzt aber geht es endlich an eines der wichtigsten und empfindlichsten Themen, die man mit WordPress anpacken kann: Plugins. Der Markt ist groß, ebenso die Versprechen der Anbieter. Aber zu einem bestehenden Plugin ein weiteres, welches sich nicht verträgt, zu installieren und zu aktivieren, kann einem den kompletten bestehenden Auftritt zerschießen. Daher gilt hier vor allem auch der Rat: nicht übertreiben und nur was gebraucht wird, nutzen. Da mit meinem bisherigen WordPress-WordPress Plugins in meiner Preiskategorie kein Thema waren, brauchte ich dringend Rat, wie und was und wo ich hier vorgehe - und auch hier war das von mir schon diverse Male erwähnte WordPress-Buch eine große Hilfe. Daher, auf Basis des von mir aus dem Buch konzentriertem Wissen, eine kurze Übersicht an wichtiger Plugins, die nun auch bei mir zum Einsatz kommen werden. Und ein weiterer Blick auf Theme-Auswahl und -Einsatz als auch ein weitere Blick auf die ToDos der nächsten Tage... WordPress 5, das umfassende Handbuch / Bild-Quelle: Rheinwerk Verlag Mein neues Ziel ist, 6./7./8. August meine Inhalte und die Domain zu meinem neuen Hoster - den ich gleich auch endlich namentlich bekannt geben werden - umzuziehen. Aber: sollte irgendwas noch nicht so weit sein und/oder klappen, habe ich als Backup das darauffolgende Wochenende als finales "Jetzt-muss-es-klappen!"-Dings vorgesehen. Wenn die Inhalte erfolgreich umgezogen sind, wird der magische Mausklick die Domain zu all-inkl.com - und somit ist mein neuer Hoster nun auch endlich benannt! - bringen. Ich sage es nochmal dazu: Das bedeutet für mich ein paar Tage "offline", bis die Domain und das komplette Routing aller DNS- und Server im Netz so weit geschaltet sind. All-inkl benennt auf einer Hilfeseite die Wartezeit mit "ein paar Tage", ich schätze Mal, dass ich eine Woche offline sein werde. Dann aber in neuer Optik und mit mehr Möglichkeiten auf meinem Eigenhosting - UND: ich zahle nur minimal mehr als jetzt, aber für DREI JAHRE! Ja, wirklich! Hoster ist raus, meine Pläne auch - dann nun zu dem wirklich spannenden Thema: Plugins! Dank dem Buch WordPress 5 von rheinwerk und auch meiner Spielwiese, auf der ich das gleich fleißig getestet und entsprechend für meinen Umzug ausgelotet habe, stelle ich euch jetzt mein Set aus Plugins vor, die mir zukünftig im Hintergrund auf dem Eigenhosting weitere Möglichkeiten bieten - und die meisten davon sogar für lau bzw. in der kostenlosen Version. Ich gebe euch mal meine Auswahl der Plugins in alphabetischer Reihenfolge - natürlich kennt das Buch noch viele weitere, die im Detail und, wenn etwas komplexer, auch mit kurzer Anleitung zur Einrichtung, beschrieben werden. Werft einfach einen Blick auf Kapitel 9 für die Plugins und in Kapitel 8 für das Design: a3 Lazy Load Ich schätze mal, dass jeder aus mir bisher dieses Plugin bereits im Einsatz hat, um die Ladezeiten seiner WordPress-Seite zu verbessern und zu erhöhen. Akismet Anti Spam (WordPress-eigen) Der Name ist Programm - kein Spam auf der Seite. Nicht in den Kommentaren. Nein, nirgendwo! Antispam Bee Alternative zu Akismet, neben Kommentaren auch Trackback-Schutz vor Spam. Autooptimize WordPress ist toll, aber auch ein Moloch. Viel Code der auf noch mehr Zeilen Code trifft. Das dauert alles - und das Plugin hier beschleunigt bzw. optimiert das alles im Hintergrund. CSS, HTML, Schriften und Bilder. Toll! Contact Form 7: Seit der DSGVO vermeide ich E-Mail-Formulare, da zugehörige Datenschutzbestimmungen für ein wenig Kommunikation zu viel des Guten sind - und meist eh nur Spam durchgeschickt wird. Aber das Plugin ist vielseitig, mit eingebauten Schutzmechanismen und vielem mehr! Duplicate Pages, Posts & CPT: Der Name ist Programm: Seiten und (selbstangelegte) Blogposts mit einem Mausklick duplizieren - schneller kann man sich keine Vorlage basteln. Ich habe allerdings mehr Spaß an dem Mitbewerber Yoast Duplicate Post, der auch das Überarbeiten und Wiederveröffentlichen bietet. Falls es also ein wenig mehr sein soll... Massenlöschung (Bulk Delete Posts) Tja... falls mal alles schief geht, löschen, aus Backup wiederherstellen und hoffen, dass die WP-Datenbank nun wieder will. Einfach und effizient für "kleine" Fehler! UpDraft Plus (kostenfrei) Sichert meinen kompletten WP-Auftritt automatisch in die Cloud und kann ihn so auch wieder zurück schreiben! Backups retten Leben! W3 Total Cache Es gibt viele, aber es gibt nur das eine W3! Meiner Meinung nach das beste und vielseitigste Tool, um WordPress "frisch" und schnell zu halten! Auch hier große Außenwirkung auf Suchmaschinen! Wordfence Security Kurz gesagt, alles was wichtig ist: Anti-virus, Firewall and Malware Scan. WordPress Importer: Eigentlich zu banal, um es zu erwähnen, und doch so wichtig: Damit werden die XML-WP-Backup-Dateien zurück ins System gespielt... Backup a'la WordPress! WP Mail SMTP: Wenn als Mailer nicht nur der interne genutzt werden soll, sondern ein SMTP eines anderen Dienstes... hier das passende Plugin dazu! WP Maintenance Mode: Die Domain ist da, die Datenbank und WordPress sind aufgesetzt, aber sonst ist noch nichts da - dann muss der Besucher eine "Achtung! Baustelle!"-Benachrichtigung sehen... WP-Optimize - Clean, Compress, Cache Ein zweites Tool, dass WP schneller und schöner und einfach sexy-er für Suchmaschinen macht... wer weiß, wofür? Das Buch hat noch mehr Tipps und Plugins auf Lager, aber für meinen Anwendungszweck ist das das Set, dass ich auf meinem Eigenhosting in Betrieb nehmen werde. Nein... dass ich auf meiner Spielwiese schon seit Monaten erfolgreich in Betrieb habe. Danke auch für den Kommentar, der über Bande gespielt und mich an die Nutzung von "Umzugstools" für WordPress erinnern sollte: Zuerst einmal danke! Hatte ich mir wirklich überlegt, dann aber dagegen entschieden. Warum? Weil ich auf meiner 100€-Jahresgebühr-WordPress-Plattform einfach nichts machen kann, außer Blogs und Inhalte für die Seite erstellen. Das Theme will ich gar nicht umziehen, da es offiziell seit zwei Jahren oder länger nicht mehr unterstüttz wird. Es geht eigentlich nur um die Mediathek und meine Seiten und die Inhalte. Was sich so trivial anhört, kennt aber immer noch genug Fehlerquellen, die ich bei diversen Übertragungen auf meine Spielwiese schon kennengelernt habe: Erfolgreicher Export, beim Import fehlen plötzlich, im Idealfall monatsweise, im Supergau ganz sporadische Blogartikel Trotz erfolgreichem Ex- und Import weicht die Zahl der Blogposts, teilweise signifikant, voneinander ab Trotz korrektem Ex- und erneuten Import der Mediathek sind plötzlich falsche BIlder im falschen Blogpost Es gibt sicherlich noch mehr Fehler - aber, da die vorstehenden - für mich - die schlimmsten uns zeitaufwändigsten sind, habe ich die "Kleinigkeiten" wohl einfach ausgelassen... Auch erwarte ich z.B. von UpDraft Plus, dass ich hier ein schickes Backup bekomme, dass ich im Zweifelsfall bei all-inkl einfach in meinen neuen Auftritt spielen kann. Oder eben, so ein weiteres Angebot von WordPress, über ihre eigene Lösung Jetpack. Also: danke für die Rückmeldung. Sollte ich das jetzt verkannt oder falsch verstanden haben, freue ich mich auf weitere Anmerkungen! Somit zum Customizer, was das Aussehen und die Anpassungen des Themes als auch des kompletten Auftritts angeht (Buchkapitel 8): Ich hatte euch ja schon meine Auswahl bzw. meinen Favoriten aus den WP-eigenen twenty-dings mitgeteilt und diesen nun auf meiner Spielwiese ein wenig auf Herz und Nieren getestet. Die Wahl bleibt also auf dem etwas betagten aber auch im Rahmen von WP5.8 aktualisierten Theme. Und ja, für den Fall-der-Fälle habe ich noch zwei weitere, WP-eigene "Backups", falls noch was sein sollte. Für mich bedeutet das nun: die aktuellen fertigen, ebenso wieder dieser hier!, Blogposts noch in den nächsten Tagen als PodCast einzusprechen und alles fertig zu machen. Dann ist FREEZE - ich starte nächstes Wochenende den ersten Anlauf für den Umzug. Dafür muss WordPress auf meine Mail, ich hätte gerne den UpdraftPlus aktiviert, aber in Zeit reagieren... sonst bleibt der Freeze und es schiebt sich tageweise weiter, bis ich ein volles Backup habe - und sonst eben per Jetpack! Und jetzt, wie bei jedem Projekt, diskutiere ich mal tiefgreifend mögliche Risiken und Chancen für meinen Wunsch- bzw. Backup-Termin... wird schon schiefgehen! Aber spannend, so ein endlich-mal-wieder-Domain-Umzug nach all der Zeit! Ich halte euch dann mal wieder und weiter auf dem Laufendem...! PodCast abonnieren: | direkt | iTunes | Spotify | Google | amazon | PROUDLY RECORDED AND PRODUCED WITH Ultraschall5 Folge direkt herunterladen

O DESENVOLVIMENTO DA NEUROCIRURGIA MODERNA NO BRASIL As conquistas essenciais para o desenvolvimento da neurocirurgia moderna foram o avanço da cirurgia geral, especialmente a anestesia (Morton, 1846) e a antissepsia (Lister, 1867) e a teoria das localizações cerebrais (Broca, 1861)1,2. Ela foi estabelecida nas duas últimas décadas do século XIX e primeiras décadas do século XX graças, principalmente, aos pioneiros Victor Horsley (1857-1916) e Harvey Cushing (1864-1939)1-3. No Brasil, o nascimento da neurocirurgia dependeu também do desenvolvimento prévio da cirurgia e da anestesia. O ensino oficial da neurologia foi inaugurado no Brasil em 1912, quando da criação da Disciplina de Neurologia, distinta da Psiquiatria, na Faculdade de Medicina do Rio de Janeiro, sendo designado para regê-la Antônio Austregésilo Rodrigues Lima (1876 – 1961), que chefiava o Serviço de Neurologia da Santa Casa de Misericórdia do Rio de Janeiro4. A cirurgia moderna no Brasil teve início no final do século XIX, especialmente no Rio de Janeiro, com as obras de Cândido Borges Monteiro, Chapot-Prévost, Andrade Pertence, Domingos de Góes e Vasconcelos, Paes Leme e Augusto Brandão Filho5. Este último era denominado o Príncipe da Cirurgia Brasileira e pode ser considerado o precursor da neurocirurgia brasileira, pois foi o primeiro cirurgião geral a ir além da cirurgia craniana do trauma, tentando a cirurgia dos tumores cerebrais e da neuralgia do trigêmeo e iniciando, em nosso meio, os exames neurorradiológicos (ventriculografia e angiografia cerebral). No final da terceira década do século XX, a moderna cirurgia e a neurologia estavam bem assentadas em nosso meio, especialmente no Rio de Janeiro, propiciando as condições para o nascimento da neurocirurgia brasileira. O ano de 1928 pode ser considerado como a data crucial da neurocirurgia brasileira. Neste ano, Brandão Filho encontrava-se no auge de sua tentativa de tratamento cirúrgico dos tumores cerebrais e, enquanto realizava, sob a orientação de Egas Moniz (1874 – 1955), a primeira angiografia cerebral no país, Antônio Austregésilo encontrava-se visitando os serviços de neurocirurgia dos Estados Unidos. De regresso, convoca Alfredo Monteiro e José Ribe Portugal para o início da neurocirurgia brasileira como especialidade6. AUGUSTO BRANDÃO FILHO Augusto Brandão Filho (1881 – 1957) (Fig 1) foi professor de Clínica Cirúrgica da Faculdade Nacional de Medicina da Universidade do Brasil. Exerceu sua atividade cirúrgica no Hospital da Misericórdia, no Rio de Janeiro. Foi um dos mais hábeis cirurgiões de seu tempo e tinha também fino espírito científico. Foi o primeiro brasileiro a ir além da cirurgia do trauma e tentar o tratamento cirúrgico dos tumores cerebrais. Foi também o pioneiro dos exames neuroradiológicos em nosso país. Foi o primeiro a realizar no Brasil a ventriculografia e a angiografia cerebral. Na realização destes exames contou com a colaboração de dois grandes vultos da medicina. Na ventriculografia foi ajudado por Manoel de Abreu (1894 – 1962), futuro inventor, em 1936, da fotografia da imagem fluoroscópica, conhecida como abreugrafia7. Na angiografia cerebral foi auxiliado pelo próprio inventor do método, Egas Moniz8,9, que em 1928, encontrava-se em visita ao Brasil (Figs 2,3).Thumbnaila Leia mais aqui Autor luiscarlossilvalinsPublicado em10 de junho de 2021CategoriasMania de históriaTagsmedicina, NEUROCIRURGIA, NEUROCIRURGIÃO Obrigado pela sua participação! Conectado como luiscarlossilvalins. Fazer logout? COMENTÁRIO  Avise-me sobre novos comentários por email.  Avise-me sobre novas publicações por email. Este site utiliza o Akismet para reduzir spam. Saiba como seus dados em comentários são processados. Navegação de posts ANTERIORPost anterior:A CONDUÇÃO DA COVID-19 NO BRASIL | DRA. TEREZA LYRA – FIOCRUZ-UPE Pesquisar por:PESQUISAR Anúncios INSCREVA-SE EM NOSSO CANAL NO YOUTUBE Tocador de vídeo --- Send in a voice message: https://anchor.fm/maniadehistory/message

Autor luiscarlossilvalinsPublicado em25 de abril de 2021CategoriasHistória, Mania de históriaTagsDitadura, Portugal, revolução dos cravos, Salazar Obrigado pela sua participação! Conectado como luiscarlossilvalins. Fazer logout? COMENTÁRIO  Avise-me sobre novos comentários por email. Este site utiliza o Akismet para reduzir spam. Saiba como seus dados em comentários são processados. Navegação de posts ANTERIORPost anterior:CARTA LAUDATO SI DO PAPA FRANCISCO EM PODCAST Pesquisar por:PESQUISAR Anúncios ESTATÍSTICAS DO MANIA DE HISTORY 4.309.599 cliques APOIE O MANIA DE HISTORY PELO PIX MANIADEHISTORY@GMAIL.COM APOIE O MANIA DE HISTORY PELO PIX MANIADEHISTORY@GMAIL.COM  Selecionar categoria  Amazônia  Cultura  Direitos Humanos  Economia  Educação  Fome  História  Mania de história  Mundo digital  Mundo jurídico  Pandemia  Política  Religião  saúde  Tecnologia   MANIA DE HISTORY EM PODCASTS BREVE HISTÓRICO DA IMPUNIDADE NO BRASIL Na colônia e no império, a impunidade atordoava autoridades e impressionava estrangeiros OS CIGANOS NA HISTÓRIA A história dos ciganos que hoje são cerca de 12 milhões espalhados pelo mundo não é tão colorida quanto eles: teve diáspora, perseguição, escravidão e genocídio. INSCREVA-SE NO MANIA DE HISTORY NO YOUTUBE Tocador de vídeo 00:00 00:08 PESQUISA Pesquisar por:PESQUISAR SIGA-NOS NO INSTAGRAM Instagram MEDICINA COM CIÊNCIA E HUMANISMO Medicina com ciência e humanismoQueremos ser a maior referência em plataforma de ensino. Somos a rede social educacional que faltava. SIGA-ME NO TWITTER Selecione o idiomaAfricânerAlbanêsAlemãoAmáricoÁrabeArmênioAzerbaijanoBascoBengaliBielo-russoBirmanêsBósnioBúlgaroCanarêsCatalãoCazaqueCebuanoChicheuaChinês (simplificado)Chinês (tradicional)ChonaCingalêsCoreanoCorsoCrioulo haitianoCroataCurdoDinamarquêsEslovacoEslovenoEspanholEsperantoEstonianoFilipinoFinlandêsFrancêsFrísioGaélico escocêsGalegoGalêsGeorgianoGregoGuzerateHauçáHavaianoHebraicoHindiHmongHolandêsHúngaroIgboIídicheIndonésioInglêsIorubaIrlandêsIslandêsItalianoJaponêsJavanêsKhmerKinyarwandaLaosianoLatimLetãoLituanoLuxemburguêsMacedônioMalaialaMalaioMalgaxeMaltêsMaoriMarataMongolNepalêsNorueguêsOriáPachtoPersaPolonêsPunjabiQuirguizRomenoRussoSamoanoSérvioSessotoSindiSomaliSuaíleSuecoSundanêsTadjiqueTailandêsTâmilTártaroTchecoTelugoTurcoTurcomanoUcranianoUigurUrduUzbequeVietnamitaXhosaZulu Powered by Tradutor MAIS LIDOS MINI DICIONÁRIO TUPI-GUARANI SÉRGIO MORO POR CORONEL SIQUEIRA 170 LIVROS DE HISTÓRIA | BAIXAR GRATUITAMENTE SIGNIFICADO DOS NOMES DOS MESES ARQUIVOS NO EXTERIOR ARQUIVO HISTÓRICO SOBRE A PRIMEIRA GUERRA MUNDIAL 0 ARQUIVO NACIONAL DO TOMBO EM PORTUGAL 0 AUDIOTECA DE REPORTAGENS – EM FRANCÊS 0 BIBLIOTECA MUNDIAL DA UNESCO 0 Harry Truman Digital Archive 0 Latin American Network Information Center 0 Library of the Congress – Washington – EUA 0 National Museum of american History – EUA 0 SITE DO VATICANO 0 World History Archives 0 ARQUIVOS PARA PESQUISA NO BRASIL ARQUIVO HISTÓRICO JUDAICO NO BRASIL 0 ARQUIVO NACIONAL 0 ARQUIVO PÚBLICO DA CIDADE DO RIO DE JANEIRO 0 ARQUIVO PÚBLICO DO ESTADO DE SÃO PAULO 0 ARQUIVO PÚBLICO DO ESTADO DO ESPÍRITO SANTO 0 ARQUIVO PÚBLICO DO ESTADO DO RIO DE JANEIRO 0 BANCO DE DADOS DA FOLHA DE SÃO PAULO 0 BANDEIRAS HISTÓRICAS DO BRASIL 0 CENTRO DE DOCUMENTAÇÃO E MEMÓRIA DA UNESP 0 CENTRO DE PESQUISA E DOCUMENTAÇÃO DE HISTÓRIA CONTEMPORÂNEA DO BRASIL 0 DEPARTAMENTO DO PATRIMÔNIO HISTÓRICO – SÃO PAULO 0 FUNDAÇÃO CASA DE RUI BARBOSA 0 FUNDAÇÃO CULTURAL PALMARES 0 FUNDAÇÃO JOAQUIM NABUCO 0 HISTÓRIA E DOCUMENTOS SOBRE O ARRAIAL DE CANUDOS 0 LAMPIÃO, UMA VIAGEM PELO CANGAÇO 0 MILÊNIO – 5.400 ANOS DE HISTÓRIA 0 ARTES PLÁSTICAS A ARTE NA HISTÓRIA 0 A HISTÓRIA DA ARTE 0 ARTE DE CIVILIZAÇÕES 0 CÍCERO DIAS 0 JULIANA GOMIDE 0 PORTAL DAS ARTES 0 VEJA DIGITAL 0 ATLAS ANCESTRAL ATLAS ANCESTRAL ATLAS DIGITAL DA TERRA SAGRADA COM INFORMAÇÕES ARQUEOLÓGICAS E HISTÓRICAS. A PÁGINA ESTÁ EM INGLÊS, MAS É UMA IMPORTANTE --- Send in a voice message: https://anchor.fm/maniadehistory/message

Tips this week include: • Keyword Part 2 Workshop is this week • New Gutenberg tutorials updated with nifty WP 5.7 features you’ll like • New Gutenberg block suite plugins I’m looking into • Update on the Video SEO course embed testing • Why my site services wait list is filling up with folks leaving SiteGround • How and why to move out of your newb mindset and into a money-making one • More on how the cyber security situation is getting worse by the day • hCaptcha vs reCAPTCHA vs CleanTalk vs Akismet for spam filtering • What the new Super Bot Fight Mode at Cloudflare is all about • How to permanently disable Full Screen editing mode in Gutenberg • What will become of Unsplash now that Getty Images has acquired them • How to optimize Ads on your site for CLS (Cumulative Layout Shift) • When, and when not to purge cache on your site

WordPress now offers Website Developmenthttps://www.searchenginejournal.com/built-by-wordpress/392315/#closeAutomattica is the business arm of WordPress, the one that runs WordPress.com, WooCommerce, JetPack, Gavatar, and Akismet. Will introduce web development business with site prices starting at $4900. Matt Mullenweg suggests the move targets Wix and Squarespace rather than traditional website designers. Googlebot now crawling HTTP / 2 – also known as H2, btw... https://www.searchenginejournal.com/google-notifications-http-2-googlebot-crawling/392439/http 2 is a new hypertext transfer protocol that speeds communication and data transfer between browsers, servers, and various bots. (https://en.wikipedia.org/wiki/HTTP/2)Google Search Console adds report for News publishershttps://www.searchenginejournal.com/google-search-console-adds-report-for-news-publishers/392287/Selling Domains based on SEO Value – Google says, “that's silly”https://www.seroundtable.com/google-on-selling-domains-based-on-seo-value-30756.htmlI bid ... them good luck. Selling a domain based on the "SEO footprint" sounds a bit like selling a car based on the topped-up gas tank. John Mueller, Jan 9, 2020 Smith is not livehttps://www.seroundtable.com/google-smith-algorithm-is-not-live-30747.htmlSiamese Multi-depth Transformer-based Hierarchical (SMITH) Encoder. – it's a research paper rather than a part of or filter to the algorithm

What the actual fuck. I wrote a detailed description and had to replace the audio file upload and it navigated away so I lost what I wrote. Fuck it. I'm not doing that again. I wish there was a way to recover text entered into web forms; the last extension (Akismet?) I installed to help with that only worked sporadically and now doesn't at all. Not sure there's a point anyway; does anyone read episode descriptions? I thought it would help since I record so much, but there's only so much I can do to make my content more accessible. At some point I have to streamline if there's any way I'm ever going to talk/write less, spend less time and take up less of others' time.Musical interludes = yes. One topic I didn't fully get around to is that other people don't get to call themselves my family and then not Janet my Tam Lin, show up and be supportive in all kinds of weather and every mood, follow through, show up, and abandon excuses and demands in favor of friendship. It was better the first time I wrote it. Fuck it.

In this episode, you will learn: • The role that Stephanie’s husband’s business, Akismet, has played in studios • Why she strongly believes that you need multiple revenue streams in your business • The reasons it is better to hire full-time employees versus independent contractors • How Stephanie translated her corporate experience into running her own business • The way she finds a balance between building her business strategy and also wearing “multiple hats” LINKS: https://www.cybstudios.com/ https://www.instagram.com/cybstudios/ https://www.facebook.com/cybstudios https://www.linkedin.com/in/stephanie-moran-87365a9/  https://ikizmet.com/ https://www.instagram.com/studiogrowco  https://www.boutiquefitnesscoalition.com/  https://www.boutiquefitnesscoalition.com/press  https://www.facebook.com/groups/3312618912101211/ 

Bob Hoffman Delivers The Ad Contrarian View On How To Pitch For New Advertising Agency Accounts.In this podcast interview, we share the A.I. version of Bob Hoffman's interview with me about the advertising agency pitch process. Bob tells it like it is. The interview is from my extremely best selling book, "The Levitan Pitch. Buy This Book. Win More Pitches."Bob Hoffman is the Chief Aggravation Officer at The Type A Group, and much more. I'll just save some time and let Bob tell you himself: "Bob is the author of five Amazon #1 selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous data abuse practices that are now making international headlines. It was selected "Best of Marketing 2017."He is the creator of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider."A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.Reader InteractionsLeave a ReplyThis site uses Akismet to reduce spam. Learn how your comment data is processed.Primary SidebarFeaturedResourcesPodcastThe Big Advertising Agency Resource ListHow Small Advertising Agencies Can Win Big ClientsHow to Build A Win

Hoy quiero compartir con vosotros, más que una reflexión una emoción que siento cada vez que hablo con mujeres a las que veo 'agotadas'! Pero ojo! no a primera vista, porque la imagen que muestran son mujeres fuertes, aunque con sólo 'profundizar' un poco en sus emociones ya se ve su interior y nada tiene que ver con esa coraza que muestran. ¿Porqué hoy día no actuamos como la mujer que hay en nuestro interior? ¿Está mal visto? Os dejo con el post, espero vuestro comentarios al final. DE MUJER GUERRERA A SIMPLEMENTE, MUJER. Hubo un tiempo en el que yo era muy rebelde, muy defensora de mis derechos, de mi capacidad como mujer, incluso como super-mujer, porque ante todo y sobre todo: Yo podía hacerlo todo y quería hacerlo todo por mí misma. ¿A qué me estoy refiriendo? La vida diaria, necesita de energías femeninas y masculinas, desde nuestros orígenes en las cuevas, desde las primeras familias, se identificaba muy bien quién tenía un rol femenino y quién un rol masculino. Esto ya sabéis que no es nuevo, ni yo lo estoy descubriendo, sobre este tema hay muchísimos estudios, libros, e incluso monólogos con un toque muy muy real. Con el paso de los años, nuestra sociedad ha 'avanzado', el homo sapiens ha evolucionado, y a día de hoy, la evolución de la sociedad es tan rápida que a nuestra especie, nuestra esencia va con retraso. Os lo voy a explicar. Hoy en día, la sociedad (que no deja de ser nosotros mismos quienes la formamos) hace que las mujeres seamos, mujeres fuertes!. Mujeres que día a día se levantan luchando por su futuro profesional, por estudiar, por sacar adelante a sus hijos, por seguir haciendo las labores del hogar, por seguir siendo femeninas, por seguir siendo las que emocionalmente prestan más atención a las emociones de nuestros familiares y amigos, si algún familiar enferma, ahí estamos nosotras!! Ojo! hablo desde la generalidad, y hablando de cómo se sienten las mujeres. Pienso que a los hombres os ha ocurrido algo similar, pero será en otro post cuando hable de ello. ¿Qué nos ha pasado? Veo a mi alrededor mujeres increíbles!! Maravillosas!! Que están en una interna lucha con ellas mismas. Son dulces, comprensivas, delicadas, femeninas, cariñosas y colaborativas....pero eso está en el interior y ni siguiera lo muestran porque tienen tantos frentes abiertos en su vida, que se han puesto una coraza para sacar su lado (o energía) masculina y luchar, competir, negociar, triunfar...ser el macho alfa!. Mujeres que veo derrotadas, que veo que están en eterna búsqueda de su 'autoconocimiento', de 'autosuperación' y 'aprendizaje' constante. Mujeres que no necesitan nada de eso, porque ya, tal como son, son maravillosas y perfectas. Seguro que en este momento sabes de qué estoy hablando, porque quizás tú te has sentido así, o quizás conoces a mujeres que se sienten así. Cada vez más, hay mujeres solitarias, sin parejas, sin amigos, sin un círculo de apoyo alrededor. Sin embargo, existen numerosos estudios que dicen que las mujeres necesitamos el apoyo de las unas y las otras, números estudios donde hablan del beneficio de una tarde con amigas, algo que tiene más poder curativo que la mejor medicina, por no hablar del poder, igualmente curativo, de un abrazo de alguien que te quiere, y que te diga: 'no pasa nada, no te preocupes que yo estoy aquí contigo'. Hace tiempo que dejé atrás mi lado rebelde, dejé atrás estar luchando día a día en contra de mi naturaleza, y comencé a dejar salir mi interior, mi esencia. Esto no es un cambio de un día para otro, es un proceso de mucho aprendizaje y observación. Y a día de hoy, me proclamo 'mujer' al 200%. No quiero ser igual que un hombre, no soy igual que un hombre. No compito con un hombre ni compito con una mujer. Mi naturaleza es colaborar, no es competir!. Me siento mucho mejor cuando trabajo con un grupo de amigas/os que en soledad rivalizando por una posición. No soy estable en el tiempo, ni tan siquiera en el mismo día, y no tengo porqué cambiarlo (sí es mi responsabilidad no dañar a nadie con mi compartimiento). Tenemos hormonas, y nos dominan, mientras seamos mujeres las tendremos, y lo maravilloso es tener a alguien al lado que lo entienda y lo respete, no que nos quiera cambiar. En pareja, no soy igual que él, me encanta que en un viaje, él lleve más peso del equipaje que yo, y a mí no me importa plancharle las camisas. Hay quienes llaman a esto machismo, para mí simplemente el cuerpo de un hombre es diferente al mío, igual que nuestra mente también lo es. Y sinceramente, desde que dejé de ser súper mujer, y soy 'mujer' tal cual, me va mucho mejor. Permítete decir 'no puedo' o que 'necesitas ayuda', permítete SER TÚ! y disfruta de las diferencias entre hombres y mujeres, así como de las diferencias que como personas hay entre unas y otras independientemente del sexo que sean. Tú eres diferente al resto, no quieras ser igual a los demás, eres maravillosa por ser diferente. Para terminar, os recomiendo un libro muy divertido para conocerte más a ti, y las diferencias entre hombres y mujeres, en clave de humor. LIBRO: Porqué los hombres no escuchan y porqué las mujeres no entienden los mapas Ahora te toca a ti, contarme cómo lo ves tú, como lo vives tú. Tu experiencia, nos servirá a todas para crecer. Si crees que este contenido puede ayudar a alguien, compártelo!! GRACIAS! ¿Te Gustaría Recibir Más Posts De Este Tipo? Suscríbete y recibe los próximos post en tu email. Nombre * Email * Acepto recibir información por correo electrónico * Responsable: Laura Gómez López · Finalidad: contactar contigo para más información · Legitimación consentimiento de la persona interesada · Destinatario: tus datos se almacenan en Mailchimp · Derechos: acceder, rectificar y suprimir tus datos en hola@lauragomezlopez.com Haciendo clic en "Solicitar entrevista de admisión" estás aceptando mi Política de privacidad. Responsable: Laura Gómez López · Finalidad: contactar contigo para más información · Legitimación consentimiento de la persona interesada · Destinatario: tus datos se almacenan en Mailchimp · Derechos: acceder, rectificar y suprimir tus datos en hola@lauragomezlopez.com. Más información Política de Privacidad Editar Navegación de entradas ?7 hábitos para volver a sentirte libre para decidirDe Emprendedor a Empresario: El primer paso? Deja un comentario Conectado como Laura Gómez. ¿Quieres salir? Comentario Este sitio usa Akismet para reducir el spam. Aprende cómo se procesan los datos de tus comentarios.

Stewart m'a demandé quels plugins j'utilise sur mon site WPMarmite : je lui réponds dans cet épisode 56 de #DisVoirAlex ! ## Je vous en parle dans la vidéo, voici nos plugins fétiches, dont on ne se sépare plus sur WPMarmite : ⏩ Admin Columns Pro : https://www.admincolumns.com/ ⏩ Advanced Gutenberg Blocks : https://fr.wordpress.org/plugins/advanced-gutenberg-blocks/ ⏩ Akismet : https://fr.wordpress.org/plugins/akismet/ ⏩ AMP : https://fr.wordpress.org/plugins/amp/ ⏩ Archived Post Status : https://wordpress.org/plugins/lh-archived-post-status/ ⏩ Cocorico Shortcodes : https://pl.wordpress.org/plugins/cocorico-shortcodes/ ⏩ Collect.chat : https://wordpress.org/plugins/collectchat/ ⏩ Custom Login Page Customizer : https://fr.wordpress.org/plugins/login-customizer/ ⏩ DeepL pour WordPress : https://wordpress.org/plugins/wpdeepl/ ⏩ Download Monitor : https://fr.wordpress.org/plugins/download-monitor/ ⏩ Duplicate Post : https://fr.wordpress.org/plugins/duplicate-post/ ⏩ Elementor : https://fr.wordpress.org/plugins/elementor/ ⏩ Favicon par RealFaviconGenerator : https://fr.wordpress.org/plugins/favicon-by-realfavicongenerator/ ⏩ FeedPress : https://fr.wordpress.org/plugins/feedpress/ ⏩ Glue for YoastSEO & AMP : https://fr.wordpress.org/plugins/glue-for-yoast-seo-amp/ ⏩ Gravity Forms : https://www.gravityforms.com/ ⏩ Imagify : https://imagify.io/fr ⏩ Instant Articles for WordPress : https://wordpress.org/plugins/fb-instant-articles/ ⏩ Loco Translate : https://fr.wordpress.org/plugins/loco-translate/ ⏩ ManageWP : https://managewp.com/ ⏩ Members : https://fr.wordpress.org/plugins/members/ ⏩ Monster Insights : https://www.monsterinsights.com ⏩ OptinMonster : https://optinmonster.com/ ⏩ PastaCode : http://pastacode.wabeo.fr/ ⏩ Polylang : https://fr.wordpress.org/plugins/polylang/ ⏩ PrettyLinks : https://fr.wordpress.org/plugins/pretty-link/ ⏩ Q2W3 Fixed Widget : https://fr.wordpress.org/plugins/q2w3-fixed-widget/ ⏩ Redirection : https://fr.wordpress.org/plugins/redirection/ ⏩ Regenerate Thumbnails : https://fr.wordpress.org/plugins/regenerate-thumbnails/ ⏩ SecuPress : https://secupress.me/fr/ ⏩ Coming Soon Page & Maintenance Mode by SeedProd : https://fr.wordpress.org/plugins/coming-soon/ ⏩ SendinBlue Subscribe Forms & SMTP : https://fr.wordpress.org/plugins/mailin/ ⏩ Smart Podcast Player : https://smartpodcastplayer.com/ ⏩ Social Warfare : https://fr.wordpress.org/plugins/social-warfare/ ⏩ Subscribe to Comments Reloaded : https://fr.wordpress.org/plugins/subscribe-to-comments-reloaded/ ⏩ User Switching : https://fr.wordpress.org/plugins/user-switching/ ⏩ Widget Logic : https://fr.wordpress.org/plugins/widget-logic/ ⏩ WP No Base Permalink : https://bel.wordpress.org/plugins/wp-no-base-permalink/ ⏩ WPRocket : https://wp-rocket.me/fr/ ⏩ WP Sitemap Page : https://fr.wordpress.org/plugins/wp-sitemap-page/ ⏩ WP Time Capsule : https://fr.wordpress.org/plugins/wp-time-capsule/ ⏩ WP-Page-Navi : https://fr.wordpress.org/plugins/wp-pagenavi/ ⏩ Yoast SEO : https://fr.wordpress.org/plugins/wordpress-seo/ ## Vous créez des sites WordPress régulièrement ? Inscrivez-vous au Bouillon, la newsletter premium de la Marmite. Dedans, vous recevrez tous les 15 jours les dernières actu WordPress et les ressources essentielles à tous les créateurs de sites WordPress : ⏩ https://wpmarmite.com/bouillon/ ## Et n'oubliez pas de vous abonner à la chaîne de la Marmite pour recevoir tous mes conseils WordPress ! ⏩ https://www.youtube.com/subscription_center?add_user=WPMarmite

There are three different kinds of spam I’m going to discuss on this episode: 1) Keeping out of spam filters when you send broadcast email. Email still is the biggest moneymaker so it behooves you to get the darn things delivered. 2) Reducing spam coming to your email inbox, however in some cases I’m going to encourage you to get more spam. YIKES! I know that freaks you out, but when you see what I mean, you’ll understand that what I’m proposing is a good thing & 3) Dealing with spam comments on your blog. Screw The Commute Podcast Show Notes Episode 115 Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 04:42 Tom's introduction to Spam Control 09:21 Tips on getting a higher number of emails through 12:58 How to avoid spam triggers 15:48 Opt-in vs. Double Opt-in 18:31 Getting email into Gmail's Inbox 21:56 David Riklan from SelfGrowth.com 25:32 Reducing spam coming to YOUR inbox 32:10 Spam comments Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar – It's the second webinar on the page: https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel KickStart Cart - http://www.kickstartcart.com/ Copywriting 901 - https://copywriting901.com/ How To Automate Your Business - https://screwthecommute.com/automatefree/ Gmail Tips - https://imtcva.org/ Internet Marketing Training Center - https://www.convinceandconvert.com/email/how-to-ensure-emails-gmail-primary-tab/ Spam Arrest - https://www.SpamArrest.com Spam Proofing - https://lunarpages.com/spam-proofing-site-save-inbox-unwanted-email/ Blacklist - https://github.com/splorp/wordpress-comment-blacklist Akismet - https://wordpress.org/plugins/akismet/ Disqus - https://wordpress.org/plugins/disqus-comment-system/ David Riklan's website - https://www.selfgrowth.com/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Shopping Carts - https://screwthecommute.com/10/ David Garfinkel - https://screwthecommute.com/114/ Andy Sokol - https://screwthecommute.com/116/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.  

I'm stoked to have the Founding Developer of WordPress, Matt Mullenweg, on this episode. WordPress powers 30% of websites on the internet. WordPress isn’t just a blog software. It isn’t just a content management system or CMS. It’s an entire ecosystem and one that’s founded on the philosophy of open-source. If you come back through my blog posts and articles, you’ll see that I have been an advocate for WordPress since it was founded in 2003. It powers a great many of my sites to this day. To be a part of something that has touched so many people is an achievement in it itself. Matt is also an entrepreneur and the Founder of Automattic, who you may know as the creators of WooCommerce, VaultPress, Akismet, Gravatar and more. Any business would be proud of that staple of products, but Matt is not motivated purely by profit. He is a passionate advocate of open-source software and his work is informed by a unique personal philosophy that is more about making the web and the world a better place. If you love WordPress as I do, you are in luck. You are about to hear from the WordPress founder himself. Get ready for some amazing WordPress power tips and secrets.

The episode is sponsored by Plesk and Freemius. This week I welcomed back Jean Galea to the podcast as we found some time to discuss the plugins we're using at the moment, and why we chose them. Although Jean and I work together, we rarely find the time to have discussions such as these since we tend to focus on different projects, so this was an opportunity to see what each of us was doing. At the same time, we're hoping to give you a better idea of how we run our websites and perhaps point out some plugins you weren't aware of before. Throughout our discussion we focus on plugins and a few SAAS tools that have integrations with WordPress. Since the WordPress sites that we run are focused around either content (WP Mayor) or e-commerce (WP RSS Aggregator, EDD Bookings), our choice of plugins is also centred around these markets. Even if your sites are not focused around heavy content or e-commerce specifically, there are some great little nuggets in there for you. I won't list down all the plugins we use here, but here is a quick overview of the main ones we have used on all or most of our sites over the years.  Content & Subscriber Management Nelio Content to manage our posts more easily Replyable to be able to reply to post comments through email, without having to log in to the dashboard Akismet or Anti-Spam to prevent spam comments from, well, spamming your site MailPoet to send out newsletters and to reach out to subscribers Optin Monster to run various campaigns on our sites to attract subscribers SEO Framework or Yoast SEO to ensure that our content is as optimized as possible Forms Ninja Forms as our main go-to plugin, having been introduced to it by James Laws, the other founder of this podcast Gravity Forms is an established solution we used before and still do on some sites E-Commerce & Marketing Easy Digital Downloads and its extensions WooCommerce and its extensions Official extensions Trusted 3rd-party WooCommerce extension stores Analytics Monster Insights, a great tool from Syed Balkhi Hotjar Connecticator to connect to the Hotjar service for heatmaps, site visitor recordings, polls and more Social Media SNAP by NextScripts Affiliate Management AffiliateWP to run our affiliate programs on-site Thirsty Affiliates to store affiliate links from other programs and cloak them Impact and Shareasale as alternative ways to run an affiliate program when you need a more professional solution Backups & Security BlogVault to manage our site security and backups in a simple and reliable way ManageWP to manage multiple sites from one dashboard, including running updates WP Security Audit Log to track how multiple users are using our websites, which is especially useful when you have multiple authors or editors Others Advanced Custom Fields to be able to customise our websites with custom fields where we need them Elementor as our page builder of choice when we need to create a quick website for which a default theme won't do the job Classic Editor; given that we are unsure of what Gutenberg will bring with it in WordPress 5.0, this is a safety net of sorts PerfMatters, probably the most important of all, to control on which pages certain plugins run, which is essential if you have certain functionality that you only need on a few pages (giving you better performance site-wide) We mention a few more plugins throughout the show that meet certain other needs, so be sure to listen in and learn more. Are there any other plugins which you use religiously on your WordPress sites? Let us know in the comments to give them the exposure they deserve.

Hey creative entrepreneurs, this is Mukesh, Today I will talk about how to protect your WordPress website from Spam comments and content. We will learn about one of the most popular WordPress Spam Protection plugin called "AKISMET". In this podcast I will teach you how to install Akismet and configure it to avoid Spam comments. For WordPress Maintenance and Support, visit https://orangewp.com

Podcast Shownotes In episode 18 of the Legal Marketing 2.0 podcast we chat with Jennifer Ellis about using the WordPress platform to build a website for your law firm – from solos to large firms. Jennifer literally wrote the book on WordPress for Lawyers: WordPress in One Hour for Lawyers: How to Create a Website for Your Law Firm (ABA). Jennifer has had an unusual career in the legal profession going from continuing legal education (CLE) professional to practicing lawyer to marketing expert and, in addition to our conversation about WordPress, she shares some “Alt Legal” career tips, so make sure to check out the interview. Here are some of the highlights: What is WordPress and why should lawyers use it? WordPress is a database-drive software that allows you easily publish a website. It’s free and easy to use and update, and lets you quickly design the site, add images, pages, blog posts, and so on. You can create a site using wordpress.com (not recommended) or wordpress.org (recommended). You’ll need to subscribe to a web hosting service for the latter, which you can install with the click of a button. TIP: WordPress is great for solos, small firms, and legal tech companies, but it’s also powerful enough for large law firm websites. You can build a WordPress website without knowing any coding. Just find a theme you like, change a few settings, and you’re good to go. That said, a little HTML knowledge never hurts, especially if you want to customize your site. WordPress Plugins Plugins primarily alters the backend of a website but can make a difference in the front end – what visitors see and how they experience your site. They expand the functionality. Top recommended plugin is Yoast SEO. Akismet is another recommended plugin which controls spam comments on your site. TIP: It’s critically important that you get your plugins from reputable sources and keep them up to date to keep your website secure. Although WordPress comes with basic SEO and design functionality out of the box you need to understand the basics of SEO. Check out Moz blog (and our posts, podcasts, and videos on search engine optimization) to get up to speed. About our guest: Jennifer Ellis is a Pennsylvania legal ethics attorney who is not currently practicing law. Instead, she assists law firms and other businesses to maintain a competitive online presence. She also educates attorneys so they can make certain that their online conduct is ethically appropriate. Previously she practiced law with and managed the online presence of Lowenthal & Abrams, a medium-sized personal injury firm. Jennifer enjoys educating the public on the law by answering questions on sites such as Quora and Avvo, as well as on her own website through her “Ask Jennifer” blog.

Hace bastantes meses que siempre que comento en blogs de wordpress.com, aún estando logeado en esta plataforma con mi usuario, todos mis comentarios se van automáticamente a la bandeja de spam.He decidido averiguar que pasa para ver si se puede solucionar, pero cada vez que intento pedir ayuda en los foros de soporte de wordpress.com, tanto en el español como en el inglés, mis comentarios son tomado como spam y los hilos son cerrados de manera automática por lo que los moderadores de esta plataforma no llegan ni a verlos.Contactado con wordpress.com tanto por Twitter como por el formulario de soporte no he tenido ninguna respuesta.Música del episodio: https://soundcloud.com/mkelso

Si tu comptes lancer un blog tu te demandes peut-être quels sont les meilleurs plugins WordPress à installer. Dans cette vidéo, je fais un tour rapide des extensions ce que je peux te conseiller. J'en utilise une bonne partie sur WPMarmite. Voilà la liste : 1. UpdraftPlus ou BackWPup ; 2. Yoast SEO ; 3. SecuPress ; 4. Real Favicon Generator : https://www.youtube.com/watch?v=lAGHgj_lv10 5. Gravity Forms ou Formidable Forms ; 6. Pretty Links ; 7. Redirection ; 8. Social Warfare : https://wpmarmite.com/boutons-partage/ 9. Subscribe to Comments Reloaded ; 10. Akismet (déjà installé sur WordPress) ; 11. Growmap Anti Spambot Plugin ; 12. WP Rocket ; 13. Imagify ; 14. WP PageNavi ; 15. OptinMonster.

Akismet est une extension installée par défaut sur WordPress, elle permet de lutter contre le spam de commentaire, tu sais ces commentaires indésirables que l'on reçoit sans arrêt sur ses articles de blog. Dans ce nouveau #DisVoirAlex, je réponds à la question d'Eric qui veut savoir si cela vaut le coup de l'utiliser conjointement avec l'extension de sécurité SecuPress. Voilà le lien si tu veux en savoir plus : https://secupress.me/ Pour répondre à la question, cela dépend car SecuPress propose un antispam dans sa version premium. Donc si tu n'es pas un de leurs clients, tu peux conserver les versions gratuites d'Akismet et SecuPress. En complément, je peux te conseiller l'extension Growmap Anti Spam Bot Plugin. Elle permet d'éviter d'avoir des spams en faux positifs. Même si l'extension date un peu, je l'utilise et ça marche remarquablement bien. Voici le lien : https://wordpress.org/plugins-wp/growmap-anti-spambot-plugin/ Pour finir, si tu as envie d'apprendre à personnaliser des thèmes WordPress, jète un oeil à Relooker son Thème, mon guide complet sur le sujet : ⏩ https://wpmarmite.com/relooker-son-theme/ Et n'oublie pas de t'abonner à la chaîne de la Marmite : https://www.youtube.com/subscription_center?add_user=WPMarmite

This week, we have the very distinct pleasure of talking to a gentleman who is not only a talented member of the WordPress community … but the one responsible for it. Rainmaker.FM is Brought to You By Discover why 201,344 website owners trust StudioPress, the industry standard for premium WordPress themes and plugins. Launch your new site today! Matt Mullenweg is the founding developer of WordPress, which currently powers over 26% of sites on the web. The WordPress website says it s “a state-of-the-art semantic personal publishing platform.” More importantly, WordPress is a part of who Matt is. In this episode Brian Gardner, Lauren Mancke, and Matt Mullenweg discuss: Matt s start with WordPress Founding Automattic in 2005 The difference between WordPress.com and WordPress.org Analysis of the premium theme market Generating revenue in the WordPress Ecosystem The spirit of GPL in Open Source Adding paid themes to WordPress.com Making a profit with premium plugins The future of WordPress Listen to StudioPress FM below ... Download MP3Subscribe by RSSSubscribe in iTunes The Show Notes Follow Matt on Twitter Visit Matt’s Website Read Matt’s Blog WordPress.com WordPress.org Automattic The Transcript How (and Why It’s Ok) to Make Money with WordPress, with Matt Mullenweg Voiceover: Rainmaker FM. StudioPress FM is designed to help creative entrepreneurs build the foundation of a powerful digital business. Tune in weekly as StudioPress founder Brian Gardner and VP of StudioPress Lauren Mancke share their expertise on web design, strategy, and building an online platform. Lauren Mancke: On this week’s episode, Brian and I are joined by Matt Mullenweg, the founder of Automattic, to discuss how (and why it’s okay) to make money with WordPress. Brian Gardner: Hey, everyone. Welcome to StudioPress FM. I am your host, Brian Gardner, and I’m joined as usual by my co-host, the vice president of StudioPress, Lauren Mancke. Lauren Mancke: Hello, everyone. Thanks for joining us this week. We are continuing our series on talking to members of the WordPress community. Brian Gardner: Now, today we have the very distinct pleasure of talking not just to a member of the WordPress community, but one of the people responsible for it. Matt Mullenweg is the founding developer of WordPress, which, as it stands to date, powers over 26 percent of the web. Probably more even at that point. The WordPress website says it’s a “state of the art semantic personal publishing platform,” but more importantly to Matt, WordPress is a part of who he is. Matt, it’s a huge pleasure to have you on the show StudioPress FM, welcome. Matt Mullenweg: Awesome. I’m very excited to be here. Brian Gardner: There is a huge back story to all of this. For those of you who have been following StudioPress and me over the years, you know that I got started in WordPress in 2006, 2007. I can’t believe it’s been that long. We were just talking about that. I wanted to start at the beginning of your journey. I know in 2005 you founded Automattic and that is the secret force behind WordPress, Akismet, Gravatar, VaultPress, IntenseDebate, and a number of other smaller entities. This story for you goes further back though. Before Automattic formed, you and Mike Little forked this little blogging platform called b2. Run through us the early years of WordPress and what it was back then you were hoping to achieve. Matt’s Start with WordPress Matt Mullenweg: Oh, our goals were very modest. I would say that back then we were just looking to have some good software for ourselves. To have something that we could use and continue. B2 had a pretty good community around it. There were some forums we would participate in. It had a pretty cool active little thing going on, and it just seemed a shame that it was slowing down. Mike and I had already interacted on the forums a lot. We followed each other’s blogs. He was releasing code and I was releasing code. He’s also a super nice guy, so it just seemed very natural to work together. It’s funny though, that we didn’t actually get to meet in person until many years later. Brian Gardner: Yeah. I find that to be — Lauren and I are good examples of that. We met probably three or four years ago in person, but had known each other five or six years even before that. It’s funny how we can, in our Internet lives, finally get to that point where you get to do that ‘in real life’ thing with people who you’ve met, or known, or entrusted with a business, or even just become really good friends. To not really get to meet them in person for years down the road … Quick question though with Mike. You met on the forums. At what point did you think to yourselves, “We need to fork the software,” and then just take it and do your own thing with it? Matt Mullenweg: At the point when it was no longer being developed and it didn’t appear like there was a way forward. In some ways, for a period of time there, b2 was abandoned. When proprietary software gets abandoned you’re just out of luck. If open source gets abandoned, you can pick it up and run with it. So there was a fumble, we picked the ball, and we tried to take it to the end zone. And that is the extent of my sports metaphors I have the knowledge to make. Brian Gardner: Especially in San Francisco, right? We won’t talk about the 49ers right now. Matt Mullenweg: It’s funny you talked about meeting people though. We actually have a tool inside Automattic that tracks who you’ve met in person. So you have a percentage and everything. Right now, because we just had our grand meet up, I’m at 81%, which is pretty high. That means I’ve met 404 of the 501 total Automatticians. Brian Gardner: I just saw the picture of you guys. You guys were on Whistler, right? Matt Mullenweg: We were, Whistler, British Columbia. Brian Gardner: I just saw the picture and I was thinking to myself, “That is a lot of people.” Matt Mullenweg: Yeah, I agree. Brian Gardner: Did you think that back then when you and Mike forked this piece of software, that 10, 12 years later, however long it’s been, you would be in charge of a company with 400 or 500 people? Matt Mullenweg: Never in a million years. If I had had a big ambition at that time it was maybe to be a really good webmaster or have a little hosting company with 500 clients or something. It was very modest. I think the big business plan idea was I could get 500 people paying me $20 a month. That was it. I was like, “Then I can just retire.” Lauren Mancke: Some people get confused with WordPress initially because there’s WordPress.com and WordPress.org and they might not know the difference. For our listeners, can you give us a little explanation about which one is for who? The Difference Between WordPress.com and WordPress.org Matt Mullenweg: It’s all WordPress in that WordPress.com runs the WordPress software. I would say WordPress.com is a good place to go if you just want to dip your toes in. As you’re first getting started, it’s a great place to start. It’s got our great community features built in. It’s got built-in live chat support, so if you ever get stuck there’s someone there to help you. And it’s pretty difficult to break it, so there’s nothing you can do there that can’t be fixed pretty easily. It also showcases some of the latest interface work around what we call Calypso, which is essentially a next-generation interface for WordPress. So WordPress.com is a very good place to start. An advantage is that if you ever outgrow it — which many people never do — that it’s very easy to move to a web host where, if you wanted to run specific plug-ins or modify the code on your theme, you could do so. That’s what in the community we call WordPress.org. This idea that you went to website WordPress.org, downloaded the software and installed it yourself. The terminology is a little confusing, and I hope someday we come up with something that makes a little more sense. But you can think of it as, if you want to modify code you’ll want to run the software someplace other than WordPress.com. If you’re not planning to modify the code, WordPress.com’s probably the best place. Brian Gardner: Yeah. I’ve been on the outside looking in on WordPress.com stuff, primarily because when I first got started with blogging I was playing around with Blogger, which really was a competitor and still is — not so much anymore. Then I jumped right over WordPress.com and went right into the self-hosted version which is WordPress.org where you can download the software and install it. It’s been interesting to not really have that experience with WordPress.com but be able to watch you guys develop that over the years, knowing that it is the precursor to what’s coming into the .org side of things. This is maybe a bad diagnosis, but in my eyes I’ve always seen WordPress.com as the place where Automattic makes money and WordPress.org is where the community makes its money. I realize there are opportunities on both for us all to make money, but is that a fairly safe generalization to make, that WordPress.com is the focal point from a revenue standpoint for Automattic, whereas the community side is left to WordPress.org? Matt Mullenweg: Yeah. It’s not a perfect characterization, both because Automattic has a diversified business which makes money in several different places and several different ways — including WordPress.org — and that the community utilizing WordPress software and the freedoms of the GPL can make money from WordPress.com, and does quite a bit, but also can leverage it in many other ways, some of which don’t even look like WordPress on the surface. Lauren Mancke: Let’s jump back to 2007. As you know, Brian launched a commercial theme called Revolution. What were your initial thoughts on this, the fact that someone chose to commoditize something you created? At this time WordPress was seen as less of a CMS and more for blogging. A lot of the themes were free. Was this something you expected to see? The Spirit of GPL in Open Source Matt Mullenweg: The first freedom of the GPL is the freedom to use the software for any purpose. You can modify it, you can see how it works, and you can distribute those modifications. There’s absolutely nothing, and has never been anything wrong with selling things on top of WordPress. Yeah, I think it was a very natural conclusion, especially because themes value in scarcity. Versus plug-ins or core, which has value in abundance. Brian Gardner: For me though, I don’t know. It’s safe to say at the beginning with this whole Revolution thing it was unclear. To me it was unclear whether or not selling themes was legal, primarily because, if anything, that was an ignorance to what the GPL actually is and what it stands for. There was a lot of discussion going around back then. In my eyes all that confusion was rooted in that licensing issue. I know that it got to a point where I flew to San Francisco to talk to you and Tony about that. What it really means, what we’re allowed to do, and all of that. I take full blame for a lot of that initial confusion and some of the business models that may or may not have been in line with “the spirit of the GPL.” The question I have for you is this — it’s more a comment than anything, but I’m glad that we’re through that period, because that’s was kind of a roller coaster thing. I think that, more than anything, it’s just a community trying to figure out what it is and isn’t allowed to do. Would you agree that it’s nice to be out of that period and into a different period where things are on the table and everybody knows what’s good, what’s not good, that type of thing? Matt Mullenweg: Yeah, and I know there was some confusion around licensing at the time and what license was Revolution under versus the GPL. Was the GPL compatible? Did it violate WordPress’s license? Those sorts of things are pretty natural for this idea that WordPress had grown beyond just the early open source adopters, and folks coming in wanting to build businesses — including yourself — who might not have been as deeply rooted in the philosophy of open source naturally had a fear. I’m not saying this to you in particular, but we still see this today where people say, “Wait, if it’s free and open and users have these rights associated with it, how will I ever build a business? How will I ever make money?” That’s scary for folks, initially. Especially then because there were no examples. Now we have the better part of eight or nine years of not just some money being made, but tens or hundreds of millions of dollars being made on 100 percent GPL, completely free code. You can no longer say, “Can I build a business on open source?” That question’s been resolved for even the biggest skeptics. Brian Gardner: I would agree with that. Jerod Morris: Hey, Jerod Morris here. If you know anything about Rainmaker Digital and Copyblogger, you may know that we produce incredible live events. Well, some would say that we produce incredible live events as an excuse to throw great parties, but that’s another story. We’ve got another one coming up this October in Denver. It’s called Digital Commerce Summit, and it is entirely focused on giving you the smartest ways to create and sell digital products and services. To get all the details and the very best deal on tickets, head over to Rainmaker.FM/Summit. That’s Rainmaker.FM/Summit. Lauren Mancke: I think one of the biggest stamp of approvals the community has gotten over the years was when you guys decided to list commercial themes on the WordPress.org website. Can you tell us a little bit about that decision to incorporate those and the impact it’s made on both WordPress and those developing themes for it? Matt Mullenweg: Sure. Something I’ve always been a big proponent of through the years is sometimes, especially on the community side … You could look at the theme of your team or different areas around this today — we can be a little disciplinarian where we want to say, “This is wrong,” or punish people who do things wrong. I think it is even more powerful — this old southern idea that you catch more flies with honey than vinegar — to highlight good behavior versus trying to punish the bad behavior. The commercial themes list was just a way for us to highlight the good behavior, the people who were doing the right thing in the right way. It’s a carrot more than a stick that we could put out there for good people. Yet another reason to do the right thing besides it just being the right thing. Brian Gardner: I think I bit pretty hard on that carrot. One example of rewarding that good behavior — and to this day I wonder where my life would be if I actually never saw this comment from you. On a blog post from Ian Stewart on ThemeShaper way back in the day, this was after we had released some themes that were against the spirit of GPL and proprietary and all that, I saw a comment that said something to the effect of, “I will gladly promote any theme shop that goes completely GPL.” It was at that point when I saw that comment I almost immediately emailed you and that’s what instigated the trip to San Francisco, the idea that you would reward and put in front of the hundreds and thousands back then — not to know that in the future it would have turned into millions of people — using WordPress. That was an opportunity to — I wouldn’t say come to the light side, because I wasn’t necessarily on the dark side — I just realized that that was an opportunity to come alongside the bigger fish rather than swim against it. An example from you was exactly that, your willingness to promote and help people who were doing things that were in line with the licensing of WordPress. That is a decision I absolutely will never regret. Matt Mullenweg: Yeah, and that’s very much in line with … There’s WordPress the software that you download and run. There’s WordPress.org which is a website, a community hub for everyone working on WordPress and interested in WordPress. It’s an editorial product. The things that we choose to highlight and promote there are showing a point of view. Something I’ve always been big on since the site first started was being thoughtful and deliberate about what we choose to link to from there, highlight from there, promote from there. Because it is an endorsement, and you’re defined by what you endorse in many ways. Adding Paid Themes to WordPress.com Brian Gardner: As well as those who you do endorse are defined by who’s endorsing you. Aside from listing themes on WordPress.org that we had just talked about, you also opened up that same capability to a smaller degree on WordPress.com. You invited some premium theme developers back then and gave them a way to make money with a very big distribution pool, the user base of WordPress.com. That was a sign that I realized, as I alluded to earlier, that WordPress.com is what I would always in my head call “Matt’s baby.” I always felt that that was something that you govern and protected more than the .org site. Not that at any point did you — I don’t think it was favoritism. But I always knew that was the focal point, at least, for Automattic. So opening that door to allowing people to sell themes on WordPress.com was a huge declaration of that willingness to expose and open up the possibilities of making money with WordPress more on the .com side here. It’s also something I know you guys at Automattic have joined as well, because I know you have some themes there and are participating in that. I’m curious, how is that going? It’s been probably what, four, five years maybe, since WordPress.com has opened up the ability for folks to purchase premium themes and all that. Is that going well and continuing to go well for both the users and the developers? Matt Mullenweg: There’s a couple of things there. It’d be good to dive into history and then also talk about the present. On the history, my memory’s kind of fuzzy here, but part of what caused some of the premium theme stuff was we had actually announced that program and then didn’t follow through on it. And hadn’t you developed a theme and you’re like, “Okay, I’m just going to release this because it’s not going to be for sale on WordPress.com.” Or was that later? Brian Gardner: It may have been later. I do know we were one of the three initial groups, but that does sound vaguely familiar, that there was a little bit of that happening back then. Matt Mullenweg: Yeah, I think it was probably early 2007, or maybe even 2006. It seemed like a cool idea to have a marketplace. We reached out to folks, I don’t remember exactly what happened, but there was something where we didn’t launch it. But I had announced it in WordCamp Argentina, which was the first international WordCamp, and talked about it on stage. And then, I think because of the GPL issue, we put it off. We couldn’t decide how to make the code available while also preventing people from it being available. Then people just started to release them themselves — including the Revolution team — which we thought was really good. Yeah, of course. I think it was you, might have been Chris Pearson — Brian Gardner: You want to open that box? Matt Mullenweg: — that were the first ones that we reached out to because y’all had some of the best and coolest free themes. Today it’s been interesting. In the beginning, everyone was worried about GPL affecting their business. The reality is that business is just hard, full-stop. Even if you’re not open source, it’s really tough. Even if you’re not open source, people can copy your features. We have Wix and Squarespace. They don’t use any of WordPress’s code, but they’ve copied a lot of our features and are good competitors. Analysis of the Premium Theme Market Matt Mullenweg: The thing that’s happened with the success of premium themes more broadly is that a lot of people have gone into the market, so even though the pie has grown, it gets sliced thinner and thinner and thinner for each individual theme shop. I think overall, themes have grown. Sites like ThemeForest have really driven a commodification so that individual theme shops that maybe used to make six figures a month, they’re now making five figures a month or less. That has been a trend. But it’s also a natural thing that you can expect with a successful market. People, including yourself, Brian, who talked about how successful it was — that draws people in. On WordPress.com we’ve seen a little less of that, partially because we don’t allow everyone in, so there’s less commodification of the general size of it. Also, a lot of our theme authors — we’ve been trying to switch everyone towards subscriptions and away from one-time purchases. As you might be familiar, with our WordPress.com business plan you can have access to any premium theme, all of them, and you can switch them 10 times. You don’t have to buy them individually. What we do is we take a portion of that business subscription and we pay it back to the theme author. That recurs every year, versus being a one-time sale. You get that over and over and over as long as that person is a WordPress.com customer, which creates a much more stable and sustainable business. I think it’d be cool as well to have this in our premium plan, which has a lot more subscribers than our business plan, which is $300 a year. We can facilitate people to profit from a subscription model. I think that that helps create more stable businesses that are less boom and bust, particularly in the theme space. As you know, people can only run one theme at a time. Brian Gardner: Yeah. I wish I would’ve had that advice years ago when StudioPress started and I made the decision to do that as a transactional thing. There was never a point where I personally, up until the merger at Copyblogger, did I ever want to make the switch over to a recurring plan — even though there were other folks who were starting to move in that direction. For whatever reason I just thought to myself, “I don’t know if I can make that move.” And, of course, StudioPress merged into Copyblogger. We are still transactional at StudioPress, but we have the benefit of having other products and software and services around WordPress that are on a recurring basis so that we’ve never really had to make that change. That’s interesting. Matt Mullenweg: It’s the best. If you can do it, it works really well. Something that was really obvious to me early on is that you buy a theme and you get support forever. I was like, “Support costs money, so if I’m giving you money once and then I’m costing you money indefinitely, forever into the future, at some point that might actually cross over.” Brian Gardner: Yeah, WooThemes was an example. I think they were transactional at one point and then they transparently talked about why they made that decision, because of the fact that they just couldn’t scale the support and that “unlimited support” for them in the way that they were handling their business just wasn’t doable anymore. So they made a switch at one point then to go recurring. Matt Mullenweg: They did, and that I think was pretty controversial for them. Brian Gardner: Yeah, they got a lot of backlash. Matt Mullenweg: It was before the acquisition that we did, so I wasn’t 100 percent privy to it. But definitely saw some of that from afar and didn’t envy their position. They were essentially saying, “Hey, this thing that used to be included is now no longer included,” which is tough to do. Lauren Mancke: I think the recurring payments is something I brought up when I first came on board at StudioPress because I saw some other companies doing it. But it is definitely tricky with the backlash. We’ve talked about themes, and that’s an obvious way for members of the WordPress community to make money, but there’s so many other ways for an individual or company to generate a profit using WordPress. Can you share with us a little bit of the other ways you’ve seen the community generate revenue? Generating Revenue in the WordPress Ecosystem Matt Mullenweg: Oh, I was actually coming on this podcast to say you’re not allowed to make money with WordPress under any circumstances. Sorry. Was there a miscommunication beforehand? Brian Gardner: I guess we’ll scrap the episode. Matt Mullenweg: Cool. Yeah, I mean y’all have seen it. Where to start? Anything that creates value for someone who is getting from point A to point B. No one wakes up in the morning — well some of us do, but most people don’t wake up in the morning and say, “I want to use WordPress today.” They’re probably saying, “I want more customers in my restaurant,” or “I want to sell more of my widget,” or “I want an audience for my blog that someday I want to turn into a book or leverage into speaking opportunities or something.” They have some goals. WordPress is a means to an end. As WordPress reaches a larger and larger number of people — because it does a really good job doing most of what people want — even the very niche users like, “I want to use WordPress to sell houses,” become valuable niches. If you can help people do that and you generate a lot of value for them, they will be willing to pay you back some of that. Open their wallet in some regard, whether that’s buying something directly from you, whether that’s coming to your events, whether that’s reading your site and clicking on the ads — whatever it is. There are a lot of opportunities there. As many different ways as there are to be in business in general, there’s ways to make money with WordPress, because making money with WordPress is no different from making money in the world. It’s just that you’re getting the benefit of this huge open source platform and community as a distribution mechanism. And you’re part of a community that is a bit more conscious and awake about, “How do we keep this sustainable going forward? How do we give back and make sure that 10 years from now WordPress is just as vibrant?” But other than that it’s pretty much the same as any other business you do. Brian Gardner: Yeah, I would say over the 10 years I’ve been doing stuff with WordPress, I’ve covered a lot of the different ways to make money. Even before selling themes I was selling my services on customizing themes. So there would be money for hire on a freelance level. Then, of course, I started selling themes, so there was the commodity or transactional version of making money through WordPress. And then we took StudioPress and merged it into Copyblogger where we, like you say, sell some of the training or the assistance. Helping people who are either on it or trying to use it themselves. We obviously have a small hosting division. And then we have Rainmaker, so there’s a software as a service. I feel like I’ve had a really broad experience, and I’m sure there are even … Matt Mullenweg: You’ve done them all. Brian Gardner: Yeah, exactly. Well, I’m sure there are even other ways. Plug-ins became a big thing after the premium theme market. Folks like Gravity Forms and WooCommerce are two huge examples — Pippin with Easy Digital Downloads. So plug-ins — there’s a huge market for that. Where do you see holes though in the WordPress community in terms of that opportunity to make money? Is there anything or are there any areas that you think yourself, “Man, I wish somebody would go out and go do X?” Matt Mullenweg: You know, having a company in the space, when I think that, we usually do it. Brian Gardner: Yeah, I walked right into that one. But there’s got to be smaller stuff. Things that aren’t important enough for you guys to cover. You would think, “Hey, it’d be great if a little company just came alongside and did this.” Matt Mullenweg: I would say to follow my blog and follow my Twitter. Because I put out — it is true that I probably have 10 or 100 times more ideas than we’ll ever be able to get to. My philosophy is to always just put them out there, and if they happen that’s great. Brian Gardner: Yeah, I’ve been asked, probably on a number of different occasions on different podcasts, “Why doesn’t Genesis do X,” or “Why aren’t you guys going after this particular market?” Like you, I say, “You know what? We’ve only got so many developers and designers and people in-house. We’re just not going to spend our time going there.” But I always throw it up as a layup. I say, “Hey, this is a great opportunity for someone to come alongside, wink wink, and take over and take that opportunity.” I think I’ve seen it a few times where someone’s taken that bait and then gone and done it. We, like you, try to reward people and our community who do good work and try to expose them and help promote their stuff too. That’s a good idea though, to leave a breadcrumb trail of ideas and things that might be of interest or have value or potential for monetization that we can’t get to. At least you’re leaving that open for others to see. Matt Mullenweg: Totally, and also it’s just good to share. Making a Profit with Premium Plug-ins Lauren Mancke: Let’s jump back. You mentioned some premium plug-ins. Let’s jump back to those. Matt, can you give us an example of plug-ins that are being sold right now that you think are a great and solid solution for WordPress users? Matt Mullenweg: The obvious ones I don’t want to unfairly advantage, because there’s a lot of really good ones. I don’t want to mention one and not another, so I’m just going to mention ours. Brian Gardner: Safely. Matt Mullenweg: The things that Automattic sells — we have some service plug-ins available generally through Jetpack, but you can get VaultPress or Akismet, which are backup and security services and anti-spam services. These are essentially lightweight plug-ins. What they do is they connect you to an external service that, in the case of a Akismet, uses the intelligence of seeing hundreds of millions of things a day to help keep spam off your sites. VaultPress takes a copy of your blog and stores it literally in 12 places. So even if a meteor hits 11 of them, we would still have a copy of your blog that would be safe and available to restore. Those are the lightweight things. We also have plug-ins largely that came in through the WooThemes acquisition, including WooCommerce — there’s over 300 extensions for WooCommerce — and smaller things like WordPress Job Manager or Sensei that are essentially like little miniature applications that you can put on top of WordPress that transform it. In the case of Sensei, it turns it into a learning management system, something if you wanted to run classes online and help people it’s all there. Brian Gardner: Let’s talk about the acquisition of Woo for a little bit. I think in the big picture of the WordPress community that was the big, “Oh my gosh. Did you hear?” type of thing. I know when I read it there was … Adii and I, back in the day, started things out side-by-side and were really big competitors back when WooThemes got started and all of that. You run this race with people and when you see something like this, “Automattic acquires WooThemes and WooCommerce,” and you start hearing figures of seven and eight figures, my instinct was to instantly get jealous and think, “Oh, that sucks. Why can’t that happen to me?” But then you realize that … Matt Mullenweg: Well, you got to reach out. Brian Gardner: Is that how it works? Lauren Mancke: Yeah. We’ll talk after the podcast. Brian Gardner: We’ll have a follow-up phone call. No, in all honesty though, it made sense for WordPress as a platform to try to go after the e-commerce thing. So yes, you have to realize that there was a lot of wisdom in that acquisition. Is that the type of thing that you guys look for specifically? I know there’s a lot of people making money all over the place, but I’m sure there’s lots of things like that on your radar where you say, “We want to go after a certain type of market or a certain type of user. These folks or that business already has built a solid piece of that and it’s a good idea for us to then go pursue.” Is that what happened, just the movement towards e-commerce through WordPress and the acquisition of Woo and WooCommerce? Matt Mullenweg: Yeah. It was really driven, first and foremost, by e-commerce as a category. From Automattic’s point of view, we were hearing for a really long time the demand from our users on WordPress.com that they wanted e-commerce. The demand from our partners, places like Web hosts, that sometimes as many as half their customers signing up were saying they wanted to sell things online and the solutions there were not good. We really did look holistically at all the WordPress add-ons, including Woo, Easy Digital Downloads, WP commerce — there’s probably even more. All the services: Shopify, Ecwid, BigCommerce, PresstaShop — everything out there. And the big guys: eBay, Amazon, Etsy, the more centralized approaches. And began to really map it out and explore different options, including talking to folks like Shopify a lot. I think Shopify has a really great user experience and has built a pretty interesting business there. What they built at Woo was super impressive — the team that was putting it together and the breadth of its adoption and the ecosystem around it. I had been trying to signal for several years that Automattic was going to move into e-commerce. We’re a big elephant in the room, so I don’t like for there to be surprises for people. In fact, prior to the acquisition I reached out to the other folks and said, “Hey, just so you know, this is going to happen and be announced next week or next month,” or whenever it was. Just because I feel like that’s the polite thing to do. But probably what drove the decision there was that e-commerce for WordPress needs to be a platform, meaning that the core software that drives the commerce engine needs to be available as widely as possible, really robust. It needs to be something that scales from a small store selling just a handful of T-shirts to really huge stores with 60, 70,000 skews doing tens of millions or hundreds of millions of dollars in revenue. We wanted that to be something that lots of other businesses could be built on, and Woo was the best fit that we identified at the time. That was just about a year ago, and a lot has happened over the past year. We joined these two different companies into one. Woo had a lot of similarities to Automattic, so that made it a bit easier both in how they were distributed and how they ran the company, everything. But we then started to look at, How can we grow this?” We’ve increased the size of the Woo team by over 40 percent and that’s still growing. The developers on the core software and the core areas have gone up by 5x, so a lot more people working on the software. We’re looking at it from a very long-term view. Automattic has a very strong business already. What can we subsidize or invest in or support to make Woo a platform that, just like WordPress, is one that’s a commerce engine for the next decade? Brian Gardner: Well, just like you, we’ve been asked by our users all the time also, “When are you going to have e-commerce themes?” and things like that. Back before the acquisition it was always like, “We can’t design for WooCommerce because they’re technically a competitor.” I got all weirded out about all of that. But when the acquisition took place I started thinking to myself, “Okay, there’s a bigger vision here for all of us here, and it goes beyond just trying to compete or not compete against other people.” I wouldn’t call this an announcement, because I have alluded to it a little bit here on social media in the same way you sometimes do, but we’re very excited that we are focusing our themes — I’m literally designing one as we speak that will be WooCommerce compatible. Matt Mullenweg: Oh, cool. That is news to me, so thank you. Brian Gardner: The writing, for sure, is on the wall, and we’re now at a point where we can focus and dedicate some of our time. This may take a little bit of time, but my hope is to take all of our existing themes on StudioPress and work in the WooCommerce component. At the very least to make WooCommerce out of the box look good. Our emphasis, then, will be on continuing to design and develop themes for the Genesis framework and all of that, but as a side note to that, all of them will be styled at a basic level for anyone who wants to use a theme and start selling stuff. So WooCommerce and e-commerce for us is definitely on the radar and the roadmap. That’s very fun for me to — I wouldn’t call it announce, because it’s not a big announcement yet. But it’s been on my mind for six months to a year for sure, as Lauren knows. We’ve had conversations. Matt Mullenweg: Cool. Lauren Mancke: Yes. It’s been on my mind for a couple years now. Brian Gardner: I’m like, “I’m going to do it. This makes sense to me.” That will be coming — the first theme — probably in the next couple weeks, so I’m excited about that. Matt Mullenweg: I think that’s something I’ve always tried to do with Automattic as well, is that we can compete and cooperate at the same time, especially if you think long-term. If we said there were 10 WordPress sites in the world and you and I were going to duke it out for getting them to use your theme or one of the themes that Automattic sells, sure, that’s zero sum. The reality is there are 10 sites today and I’m working on taking that to being 100 sites so we can both get a ton and work together. Automattic works with all the web hosts. We also compete with them with WordPress.com. I just try to think of it from the point of view of what is the best long-term thing for WordPress as a whole. Never let what our particular business might be there …. For example, I love working with other e-commerce platforms besides WooCommerce. There are reasons for people to use something instead of Woo. We could pretend they don’t exist, like Google or Facebook do, or we could just say “Hey, how can we help everyone here with what we’re learning and maybe services we can provide — whether that’s hosting or something else — to make this pretty awesome for whatever people want to choose?” Brian Gardner: That’s a good way to look at it. Lauren Mancke: Matt, you said earlier that you don’t like to have surprises from Automattic. Is there anything you want to hint at for the future? Matt Mullenweg: That’s a good question. Nothing I’m ready to say today. I appreciate the swing at the bat there. Lauren Mancke: It was a try. Brian Gardner: Nice try, Lauren. Lauren Mancke: Yeah. Brian Gardner: Back in the day, I know you weren’t a fan of how the whole licensing and theme things went down and we’ve moved well beyond that. Are there any areas right now within WordPress — within the community, that is — where you see things that you wish would be going a little bit differently? Not that you can control it or anything like that. But is there anything out there that we should just be aware of that maybe there’s room for improvement, or a better way to do a business model, or something like that? Matt Mullenweg: I think the area that — there’s a ton of stuff in core and some really great things that Helen’s working on for Four Seven. Thinking beyond that even, I’d say broader, the thing that I feel like we have the most room for improvement is probably in our directories, both the plug-in and theme directory. When you think of the directories as essentially an interface for users, I think they could be pretty frustrating in terms of how search works. How you discover things. How you get support for it after you’ve used it. And how you know whether things are compatible or not, including having a different approach. With plug-ins, we accept everything and then worry about quality through reviews and reports. With themes, we try to look at everything beforehand. For, honestly a few years, we’ve been pretty behind. You might submit a theme to WordPress and it could take — the WordPress Theme Directory, and it could take months before it goes up. And then we’re still not requiring things like it to be responsive, which is kind of wild in a day when cell phones are a big deal. Maybe even smart phones in the future. There’s good reasons for this, but I think sometimes you can get pretty far down a path by just putting one foot in front of another and not think, “Am I heading in the right direction?” One of the things I’m looking forward to — there’s some good conversations going on in the weekly meetings on Slack. I’ve been talking to a lot of folks and seeing how can we iterate there — both in the design and presentation of the directories, which we’ve done some work for, especially on the plug-in directory. But also in our processes and how we approach them. Lauren Mancke: Matt, is there anything you regret with WordPress? Have there been any decisions made, whether by you or others, that you wish hadn’t happened? Matt Mullenweg: I don’t live with a lot of regrets, so I don’t know if I’d resonate with that particular word. But there are certainly things that in hindsight, if I were doing them today, I would do differently. The theme licensing stuff, especially in 2007 through 2010, has come up a few times. I think part of why that was such trouble was I was less mature as a leader and I thought the best way to hash these issues out was to talk about it and correct everyone in blog comments and do blog posts. Lauren Mancke: And go on Mixergy. Matt Mullenweg: Go on Mixergy. Just prove everyone wrong. We got from point A to point B, but maybe I should’ve done more of what you did, Brian, which is get on a plane and talk to people. Perhaps we could’ve avoided a lot of the back-and-forth and drama that we had. Because we were on the same side of things. You wanted to build a business with WordPress and sell themes, and I wanted more people using WordPress. Those are highly complementary goals. I think now, as a leader — and this has also been something I’ve learned through many of the great people I have the good fortune to work with every day at Automattic — you can approach that differently and really look at talking things through. If one medium of communication — be it email, or Slack, or text, or twitter, or blog post comments hurled across the interwebs — isn’t working, switch to another one. Brian Gardner: I have a question that I’ve been wanting to ask you for a long time now. I hope that you don’t take this in a narcissistic way, because I’m not at all looking for the answer that some people might think. Do you think that the whole premium theme movement has had some degree of impact on the growth and the use of WordPress as we talk about it now, 25% of the Internet and all that kind of stuff? Do you think that without that — I guess that in a natural evolution would’ve always happened at some point, but do you think … ? I was thinking to myself like, “Wow, I was part of the big area of growth within WordPress.” Because I think premium themes proved that. Of course, there’s lots of people involved. This is not at all me trying to take credit for anything. But I always think in the back of my mind that at least I was a part of a movement that helped open WordPress up to a significant amount of users who may not have ever thought of it as anything more than just a little blog platform. Matt Mullenweg: That’s a interesting question. It’s actually one I’ve thought about a lot. Because, if the answer is yes, then what we should be doing is trying to have everything be premium, right? If the answer is no, then we should try to eliminate premium themes. Or maybe it’s someplace in the middle. Based on the data, it’s someplace in the middle. Here’s what I mean by that. In absolute terms, it’s undeniable. You can look at your numbers and say, “I have sold X tens of thousands,” or, for some folks, into the hundreds of thousands of copies of this theme. I’m sure everyone has heard from customers — especially because many premium theme sellers are really good at marketing. I would say better than WordPress.org and better than Automattic in some cases. They say, “I wasn’t going to use WordPress, but I found this theme and I decided to use it.” Have you heard that before? Yeah, so that’s undeniable on an absolute sense. The relative sense, meaning, “Does it change the growth curve of WordPress?” The numbers — because we’re able to track through the update system how many of every theme is run. If you added up all the premium themes, or let’s say all themes not in the directory, which is a good proxy for premium themes — although, as you know, there are some that have up-sells or pro versions of things — it comes to be cumulatively 10 percent, 12 percent. It’s had an impact, but still the vast majority of the overall growth is driven by some of the default themes and the many free ones out there. I think that if you think about this, it makes sense a little bit. Although some people start with WordPress from our premium theme, it might be more likely that when they’re comparing things they’re probably comparing WordPress … They’re either getting it from their web host, and I would say that web hosts have been a big driver of WordPress adoption and growth because it’s one click and they get started there — or they’re comparing it to other solutions like Squarespace, Weebly, etc. They start with WordPress. They’re probably going to start with a free theme because they’re not sure whether it’s going to work for them or not. Then, once they figure it out and they say “Hey, okay this is something I can use to solve my problems,” then they go to premium themes. That’s for everyday users. The other thing that drives this market a lot is developers. It’s folks who know WordPress and they’re being hired to build WordPress sites for people. They have a theme that they love because it enables them to make great-looking client sites really quickly. It’s got the functionality and they know it as a platform on top of WordPress. It’s their go-to. So they’ll buy a copy for every single one of their customers as they build it out. Do they have to? No. But do they want to support you so you’ll make more themes? Of course. Brian Gardner: Yeah, I think the definition of premium, back in the day — I think we at one point even had conversations of calling them paid themes versus premium, because premium’s kind of a subjective term. I’ve seen themes that are free that are probably better coded and better designed than some of the ones I’ve seen being sold. Matt Mullenweg: I think that’s what we call them on WordPress.org too. I think we call them paid themes. Brian Gardner: Paid themes, yeah. Okay, let’s talk about the future of WordPress. Matt Mullenweg: Wait, does that answer makes sense to you? Brian Gardner: It totally does. I realized that when I take myself out of the equation that WordPress is huge. There’s just — like you alluded to, even the hosting. That seems like within the last few years, especially with movements like Go Daddy doing one-click installs, and Bluehost and so on, that the hosting companies could say the very same thing. Saying, “Well, from 2010 on we really had a big role in the growth of WordPress,” and all of that. I’ve just always thought about that one back in the day. It was like, “What would’ve happened if … ?” type of thing. If it wasn’t me, it would’ve been someone else, so it certainly wasn’t my intuition. Matt Mullenweg: It’s also something to keep an eye on. Maybe that percentage of what’s driving changes over time. And also looking at new users, not just total users. I’ll keep an eye on it. I love data. The Future of WordPress Brian Gardner: All right. Let’s talk just about the future of WordPress. We alluded to it a little bit earlier with e-commerce and stuff like that. Not necessarily how folks can make money from it, but where do you see WordPress going and what are the things that maybe stand as the biggest hurdles in terms of growth for Automattic and WordPress and all of that? Matt Mullenweg: I think that what’s cool about WordPress as a platform is that it can do a lot at once, meaning that I believe that WordPress is going to grow hugely as a blogging platform. Some people might think that blogging is dead, but I see the next six billion people coming online and blogging being an interesting thing for a lot of them. It’s growing as an e-commerce platform. It’s growing as a site creator. It’s growing as a platform that people build things — maybe even just using the API, whether that’s a REST API or a PHP APIs, to make applications. Whether they’re using WordPress as a development platform to do things that don’t look like a blog at all. The challenges and threats is that, in every single one of those areas that we’re in, there are some purpose-built tools. And, in fact, an entire company is dedicated to that small area, which are in some cases doing a really good job. If I’m starting a store today, I’m going to compare how easy it is to get started with Woo to how easy it is to get started with Shopify. And today that comparison looks pretty good for Shopify because they’re quite good at providing the hosted service that really on-boards you in a slick way. The same thing in the CMS space and small business space. We’re getting some very good competition from Weebly, Squarespace, and Wix. Wix in particular, has really used marketing to leverage some breakout growth there. We have to keep in mind that they are spending $40 million dollars a quarter, so $160 million dollars this year, which is a big number, in advertising to drive people signing up for Wix. In certain markets now — you can go and the barista at the coffee shop might ask you about Wix. They might see your WordPress shirt and ask you about Wix. If they’re able to create a flywheel effect of that advertising driving brand awareness, driving people asking for Wix, that’s going to start to drive developers away as well, which could be very bad for WordPress. These are the things that we have to keep in mind and also do some coordination across the community. One thing that I’m sure about WordPress is that if we all run our own directions and just try to localize or maximize our own profit and everything, we’ll be outgunned by these other companies. The truth is that Wix’s $300 million dollars in revenue is bigger than any company I am aware of in the WordPress space individually, but it’s much smaller than we are collectively. The question becomes, “How can we work together? How can we team up? And how do we get the right philosophies and the right ways of doing business and everything out there? The best practices so that as we do our own things in our own places, we’re heading in the same direction in a way that, honestly, no company could ever compete with?” Just like the Encyclopedia Britannica could never compete with Wikipedia. Brian Gardner: Yeah, it’s that crowd-sourced approach, whether it be intentional or unintentional. I guess what you’re saying is that you guys at Automattic necessarily can’t, by yourselves, go out and compete against Squarespace or X. But through the enlistment of other, bigger, smaller companies that would themselves go after and cater to the types of people who would be using Squarespace — that is the bigger army. The WordPress as a whole army versus Automattic as the one company behind it. The more companies that are out there trying to build their own things off of WordPress, but to a user that might be interested in using Weebly or Wix or Squarespace, that that’s also a bigger win for you guys or just all of us as a whole. To think we are the ones that are out in the field trying to do the things, so the more we can do for ourselves, ultimately, goes up to the top. Matt Mullenweg: Yeah. It’s all about being long-term. If you think truly long-term about this, that’s how we can win. That’s how we’ve won in the past against competitors like Six Apart that had more people and were better funded, and it’s how we’re going to win against all the ones down the road. We kind of have to. You have a lot of business owners listening to this. Think about what makes this business relevant? What makes the WordPress ecosystem relevant in 10 years. Are you orienting your business to make that a reality? Are you going towards it or away from it? Brian Gardner: Well, I think those are great words for us to close by. I really do want to be sensitive to your time, because I know that you have a lot of things to do, a lot of responsibilities. First of all, before we go though, I do want to personally thank you for WordPress. Without a question, I’m not sitting in the house that I’m in if WordPress wasn’t around. I know that on behalf of all of our users and developers and designers — people who build off of Genesis, which was really built off of WordPress — you have created an ecosystem and an environment which, as you alluded to at the beginning of this call, you probably didn’t even forecast or even think of. It was just a matter of trying to build something for yourself that you could use to do something X. Little did you know, 10 years from now you will have companies making 8 figures a year in revenue and enabling — our company has 60 people. We have 60 people whose families are fed by way of, ultimately, what WordPress has enabled us to do. The stuff like that. I want to thank you. I should text you every once in a while or just shoot you an email and remind you, and say “thank you” and all that. I was a byproduct of your vision. You have put me on WordPress.org before to showcase some good work and stuff like that, so I just didn’t want that going unsaid. As much as I appreciate you being on the show, I also more importantly appreciate for what you’ve allowed me in my life and my family to experience because of the stuff that you did back in the day. Matt Mullenweg: Thank you. I wish I could take credit, but the reality is you’re part of that too. We all are. So let’s all give ourselves a round of applause there, because what we’ve created is pretty impressive and I hope that you can have 10 more houses in the future. Brian Gardner: My wife would like that too. No. Lauren Mancke: Matt, thank you for coming on the show. Everyone, if you like what you heard on today’s show you can find more episodes of StudioPress FM at StudioPress.FM. You can also help Brian and I hit the main stage by subscribing to the show in iTunes. It’s a great way to never ever miss an episode. Thanks for listening, and we’ll see you next week.

Descripcion del programa Luis Martín de la agencia digital Martin & Young, una agencia de desarrollo y posicionamiento web nos cuenta su experiencia trabajando con diferentes CMS como WordPress, Joomla o Prestashop. Veremos que plugins son los más recomendados, que medidas de seguridad podemos tener y diferentes consejos de posicionamiento usando estos gestores de contenido. Si creías que el diseño y desarrollo web para Pymes o Startups es algo sencillo, estabas equivocada/o. Trabajar y seguir trabajando es la clave del éxito. ¿Te lo vas a perder? Posibles topics, entrevistados y duración del programa Encuesta para pedir feedback Preguntas rápidas: Luis Martín Quién me ha inspirado: Santiado Arroyos Recomiéndanos un recurso: Foro Webempresa Recomiéndanos a un invitado: Juan Ignacio Martínez Estremera ¿Qué tema te gustaría que tratásemos?: El futuro del diseño y desarrollo web Contacta con: Luis Martín LinkedIn Links del programa WordPress Joomla Prestashop Magento Yoast SEO WP Super Cache Akismet Joomsocial Chat Zoopim WP-Client Webempresa Facebook Ads Google Adwords Woocommerce Joomshopping Recomendaciones de Nacho Envato Fabrik.io Contacta con nosotros Web de WeCodeSign Twitter de WeCodeSign eMail de WeCodeSign Web de Ignacio Villanueva Twitter de Ignacio Villanueva

I had the opportunity to interview Matt Mullenweg about an   ambitious project that included more than a year and a half of development to create an all new WordPress.com interface, both for the web and a desktop app. The project was codenamed Calypso, and we talked about many aspects fo Calypso, as well  as a   variety of subjects that relate to it. Why  did you make such a big bet on Calypso? Matt has talked for a while now about his vision that WordPress can become an "app platform", and this is an example of what that meant to him. He also notes how he's always  looking for things that will "move the needle" for greater WordPress adoption. We were both thinking about the same statistic: that roughly 96% of WordPress.com users (and probably a high number of WordPress.org users too) essentially abandon their websites after a short tenure. So anything that can increase that number, to say 8% or 15% of folks that stick with it long term, can make a huge difference. How do you think about investing in feature development for WordPress.com, and how it affects  WordPress as well? When Matt considers what he wants to invest Automattic developer and designer time in, he says he thinks of WordPress as a whole first, before considering specifics for WordPress.com. He'd rather see WordPress.com as a gateway to a self-hosted install. And whether they stay on .com or move to a self-hosted install, he wants to help ensure that their problems are solved. WordPresses I guess it's new to me, because Matt says he's been saying it for years, but he calls WordPress websites "WordPresses", after a long time debate internally about whether to call WordPress.com sites sites or blogs. WordPress.com as a network versus a platform The new homepage for logged in users, or users in the WordPress.com app, default to the Reader view of the WordPress.com interface, versus the writing view. This intrigued me, as I don't personally think of WordPress.com as a read-first ecosystem, but rather a place to write. I think more of Tumblr or Medium when I think of a destination for reading, where I may write. Matt  and I talked about the merits of WordPress as a network versus a platform. He thinks it can be both. And I think this touches on one of the big goals for Calypso that we haven't discussed yet: to make WordPress a better network. To me, WordPress.com is a platform, but WordPress (both .com and Jetpack enabled sites) are ripe to be a hugely successful network, through the huge number of websites and independent publishers that are interconnected via WordPress.com. There is more evidence that this is a goal for them too, with the launch of Discover WordPress along with the release of the new interface. Discover WordPress is a project by the editorial team to surface the best writing across WordPress.com and Jetpack enabled websites. Furthermore, beyond the human curated content, much could be done in the future algorithmically. We didn't get as much into this stuff as I would've liked, but I think it's  an enormous growth area for Automattic. Open Sourcing Calypso The Calypso project code is fully open source, and is a top trending project on Github right now. There are few requirements to run the code locally, so you can pretty quickly get a working web view. There are a slew of fancy React components that could be pretty easily lifted from Calypso and used independently, as well as a guide to getting started with the full codebase. How can the community anticipate  the future, with  more abstracted implementations of WordPress? As WordPress projects continue to use REST APIs to create fully custom frontends, backends, and inbetweens, I was curious what Matt thinks the community can do to anticipate and educate users on how to deal with these scenarios, that may fragment WordPress and be confusing for people who expect WordPress plugins and code to interract well with one another. He doesn't think it's too much of a problem, but says it's important that we experiment and learn from our experiments; he was hesitant to call the potential for confusion fragmentation as much as experimentation. Either way, I do think education and documentation will be important as other folks continue to use parts of WordPress to make impressive things, without supporting every specific thing that can also run on WordPress. An example of this is the WordPress.com app itself. You can manage   Jetpack enabled sites through it, but that doesn't mean you get everything in the editor you'd get with a WordPress.org site, like custom fields and other plugin functionality that the desktop app doesn't support. What is Automattic's differentiating factor? I wanted to know what Automattic's differentiating factor is, in Matt's mind. He defaulted, I guess unsurprisingly, to "everything", but as I pushed him a little further, he dug a bit more into some of the things that make Automattic interesting. From a WordPress.org   perspective, WordPress.com integrated tools like Stats, VaultPress, and Akismet are difficult to match with other tools. For  WordPress.com, he thinks the potential power of the Reader and network can be compelling. I agree there that the diversity of the WordPress.com and Jetpack author  audience could make for a compelling Reading product, that has more potential than I see right now in a competitor   like Medium, which is very tech heavy. Matt   says,   [pullquote align="right"]"We've built up a lot of trust in the community, and that goodwill definitely pays back."[/pullquote] Part of what makes it hard to identify Automattic's specific differentiator is that they do a lot of things. Matt acknoledged this, but counters by saying that they work hard on user experience and being a good community citizen. How have teams changed at Automattic over time? Automattic scales by splitting teams when they get too big. Today, there are 46 teams. Some of those teams are embedded in larger teams and have some hierarchy, but the company is still quite flat for a company of 400 people. The rule of thumb Matt wants   to maintain is that someone should have   no more than 10 people that report directly to them, though he has around 23. According to the standards of the tech world, Automattic's scale in terms of the number of employees may be somewhat ordinary, but they have still had massive and consistent change over the decade of the company's existence. And they are hiring as fast as they can to this day. The challenge of customizing WordPress sites A couple of years ago, someone from Automattic told me how concerned they were about the WordPress customizer's ability to scale, both for use on mobile devices, and as a utility that could manage a lot of features. And I wanted to know how Matt thinks that has evolved, now that the customizer is in such significant use on both WordPress.com and for self-hosted websites. As he notes, the customizer has undergone a lot of positive iteration over the last several releases, and today the WordPress.com and WordPress.org customizers are using the same base code; whereas for a while WordPress.com had their own custom implementation. But he still says that, "if we're candid with ourselves, ... customization is still the  worst part of WordPress, you know?  It's the hardest. It's  where people get stuck. It's where there's a real gap between the promise and what people are able to realize and create when they get started using WordPress." It's not as much a problem with the use of themes, or if you can code, but for new users, "it's their biggest struggle." One idea that I have is to have a more Medium-like interface be the "default" view, versus a changing default theme. That way, WordPress.com could be more opinionated about the default view, and change the theme at will, or along with trends, versus giving new users the default theme of a particular year and then that theme is untouched unless the user decides to switch. Matt said they have that a bit on the Reader view, but that is what someone in the WordPress.com network would see, versus what an outside website visitor would see. Anyway, there are definitely challenges ahead for making customization and, more importantly,  just ensuring sites look good for users. I think that this is an area where other platforms -- like Medium and Squarespace, though in different ways -- are doing a good job. The first line of the Automattic creed The Automattic creed states at the very beginning, "I will never stop learning." That was part of Matt's response when I asked just how they managed to cross-train a workforce that was primarily made of PHP developers to create a   world-class JavaScript driven application. Additionally to the natural desires that Automattic employees should have to learn, they created internal resources for helping people, and are considering releasing some of that material, maybe in the form of webinars or an online conference. Matt said Automatticians will also be sharing what they learn at other conferences, like the upcoming A Day of REST, where  two Automatticians will be speaking. Matt did admit that he hasn't made the PHP to JavaScript switch yet, and personally feels more comfortable in PHP; though some of his team have said it wasn't as intimidating as it sounds. Bug bounties Did you know all Automattic properties are on Hacker One , the bug bounty community? If you find a security bug, you can get a bounty if you report it. I didn't know this until the Calypso launch. How is Automattic thinking about revenue? With my napkin math and a few small things I know about Automattic, I'd guesstimate they are somewhere in the neighborhood of $100 million in annual revenue. I didn't even attempt to get confirmation of this, because I know they don't reveal this kind of information. So instead I wanted to get more insights of how Matt thinks about revenue at Automattic. Generally, he says  they put their focus in, "three main buckets." The use that focus both for revenue purposes and product purposes. Those areas are  WordPress.com, Jetpack, and WooCommerce. They group things like VaultPress and Akismet under Jetpack; so it's basically their WordPress.org SaaS revenue stream. Those are paid subscription products.  They have been transitioning that offering, as Matt shared, "a big trend over the past few years, has been to move away from a la carte upgrades, and have more bundles." They've discovered that bundled plans of $100 per year and $300  per year have been successful. Here are those plans, for both WordPress.com and WordPress.org, as shown in the new WordPress.com/Calypso interface: It appears they get most of their revenue from this stream. I do know, and have previously reported, that at least one point, WordPress.com VIP accounted for upwards of 25% of overally revenue, and though that gross number has gone up over the years, its percentage of overally revenue has gone down, meaning that these paid plans have outpaced VIP, growth-wise. I'd guess VIP revenue is now less than half of that 25% number now, but can't confirm it. Total sites,  versus engagement There are a lot of WordPress.com websites, but as  Matt noted, it's a vanity metric due to the face that such a small percentage are active, from engaged users. So they are trying more to track engagement versus total blogs. I tried to get him to share the number of active websites, but that's not something he could share. Helping site owners monetize, and WooCommerce integration to WordPress.com I talked about the roadmap some, and asked Matt about what they may offer in the future to help authors monetize their sites. They currently have a WordAds program, but that is a pageview driven strategy, and I'd love to see them introduce a way for authors to get paid via a tipjar, private paid posts, or subscription system like I've heard Medium is talking about. It's not on their current roadmap, but he says he'd be open to it. He also noted that since WooCommerce is now "part of the family," that there may be future monetization opportunities   through that, though he said they don't have current plans for a hosted version of WordPress.com. I was honestly pretty surprised by this: In the beginning, our focus is really going to be on people hosting their   stores, you know, with  web hosts. Because, part of the beauty of why WooCommerce is so popular is the flexibility, and I don't think the usability is there -- yet -- to be competitive with, like, a  Shopify, or a BigCommerce. So, it's just a lot of work to do there. [pullquote align="right"]Matt said he thinks of WooCommerce as how WordPress was around version 1.5. He called it, "very early days"[/pullquote], in that people are using it and see the potential, but knows, "there's just so much to work on and improve to make it accessible to a wider audience." He says the Woo team is now 63 people, and a number of Automatticians are doing "Wootations", or rotations with the Woo team. What to expect next in the  new WordPress.com interface They are still working on a lot of things for the new interface. There are certain things that aren't there yet. For instance, showing and hiding your blogs you are personally attached to still requires the regular admin. I actually experienced this myself. Some parts of the interface are pretty circular and confusing. But they expect to do more going forward. They want to see what there is demand for, and what other people do with the open source nature of the project. Matt also noted that he'd like to "loop back" to content blocks (code named CEUX) -- the project that stalled last year. And he's like to see what can be done around collaboration, editing, and the suggestion process. Power and ease of use One of the biggest challenges for WordPress is to continue to get easier to use, as other avenues for sharing information have gotten easier and easier, while continuing to enable powerful, feature rich implementations of WordPress. Matt thinks this balance is important, and that we must continue to improve in both directions to continue WordPress's growth. Wrapping up I really enjoyed my first audio interview with Matt. He says we can expect more announcements around WordCamp US, which starts next week. The Calypso project is a fascinating one, and it's a great example of what we should continue to expect: powerful, catered tools  that run on a RESTful API. They aren't always going to be tools for use everywhere, but we can expect to continue to see WordPress used in innovative ways, and be an exceptional platform for all kinds of applications. And finally, at the end of the interview, I  pitched Matt on one  of my most hairbrained ideas. The naming conflict between WordPress.com and WordPress was really bad with this project, as nearly everyone not deeply embedded within the WordPress world got it wrong, and conflated Automattic's WordPress.com with WordPress the software. And I think Jetpack's brand has really blossomed. I think there is an argument to be made that Automattic could change the name of WordPress.com to Jetpack, and both Automattic and WordPress would win from the change. It wouldn't be easy, but all I asked from him, is whether he'd read my post if I made one to give the pitch. He said he would, so expect that sometime soon. Thanks to Matt for the interview, and thanks to Mark Armstrong for helping me get going with the new WordPress.com app and arranging the interview.

Today's question comes from Todd and his kids Joshua and Jenna, who ask about blog comment platforms. Do you recommend Disqus? Smart Passive Income uses Disqus (https://disqus.com/). My friend Cliff uses Livefyre (http://web.livefyre.com/). The spam plugin I mentioned (but didn’t work well for me) is Akismet (http://akismet.com/). The spam plugin that did work for me is Growmap Anti-Spambot Plugin (https://wordpress.org/plugins/growmap-anti-spambot-plugin/). Do you have a question about blogging plugins? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.

If you are blogging, you are likely wanting to create a conversation with your readers. A great way to do this is utilizing a comment system. Why you may not want comments There are some cases where you may not desire to have comments. There are some thought leaders that have opted to disable comments on their blogs. Seth Godin, for example, doesn't allow comments. He chooses to give to his readers and have them share the post on social media. He wrote a post about his reasons back in 2006. One reason you may choose not to allow comments is the potential time commitment. Especially if your readership grows, the number of comments will grow. This increases the amount you need to read and potentially respond to. This increases the amount of possible spam comments or trolls looking for a fight. Why you might want comments Despite the work involved, you want to cultivate a deeper relationship with your readers by creating a conversation. You start the conversation in the body of the post, then the readers respond to it, and hopefully the conversation with continue. You may be looking for the extra perspective that your readers may provide. You probably don't know everything about your subject, and your readers may be able to provide a different perspective that you hadn't considered. Maybe you'll be able to get ideas for future blog posts based on the comments and questions in the comment section. Managing the comments 1. Use a commenting system WordPress comes with a built-in commenting system. Some people use it and love it. Personally, I don't care for it too much. I like using a third-party plugin. Two that I have used are Livefyre and Disqus (pronounced "discuss"). I started with Livefyre several years ago, but switched to Disqus after seeing and using it on many blogs I followed. Both Livefyre and Disqus require you to sign up for an account, which is simply providing your e-mail address or utilizing one of your social media accounts. They both also have a feature that e-mails you future comments on that post, allowing you to keep up with the growing conversation. (note: as the blogger, you'll receive notifications of comments anyway, but your readers that comment will be notified as well.) One important aspect is spam filtering. Both of these systems help filter spam out. It's not fool-proof, but it's pretty good. 2. Use a spam filter One popular spam filter is Akismet, which is a plugin that comes pre-installed on WordPress. You'll need to either sign up for a Wordpress.com account or connect to it to enable Akismet. There are different price points for Akismet, both free and paid. 3. Moderation There can be debate on moderation of comments. One suggestion is to have all comments approved before they appear on the site. This is the best way to make sure spam or hurtful comments don't make it to the public. On the flip-side, it can hinder some of the interaction that can take place on the blog. Based on recommendations from some top bloggers, like Michael Hyatt in his book Platform, I think that you should make it easy for people to leave comments. If you use a system like Disqus along with Akismet, you won't have to worry much about spam. The occasional may still show up, but you can easily blacklist them on the admin dashboard. 4. Comment policy It would be wise to have a comment policy on your site. Michael Hyatt has some great resources regarding this: Do you need a comments policy? 5. Interact One of the main reasons for having comments available is so you can interact with your readers. If you write your blog post and let your readers comment, but you don't show up again, you're being rude. Imagine doing this at a dinner party: would you start a conversation with someone and then walk away while they are talking? Other helpful plugins

 Nesta segunda edição do nosso podcast Digitais do Marketing Entrevista, trouxemos Fabio Pessoa para falar sobre plugins para WordPress, abordando também assuntos mais gerais de marketing e SEO. Fabio contou a sua trajetória profissional e deu dicas valiosas do que aprendeu com o CMS através de tentativas e erros, e sua experiencia a longo dos anos. Escute esse bate papo esclarecedor onde Yuri Moreno e Fabio Pessoa dão toques de instalação, falam sobre segurança no WordPress, formulários e oferecem muitas dicas de plugins matadores para seu blog ou site. Fiquem ligados também na análise detalhada que os dois fizeram sobre o WP SEO da Yoast, o plugin de SEO para WordPress mais usado por profissionais da área. Muito conteudo para quem está ou quer entrar no mercado de SEO utilizando a plataforma uma das maiores plataformas de CMS do mercado. Errata: WordPress detem 61.1 % em market share (Mercado de CMS) e é utilizado por 23.2% dos 62% de sites que utilizam algum tipo de software pare gestão de conteúdo. Fonte: W3tech Listen and enjoy! Escute o Podcast (versão audio) Assista no Youtube (versão vídeo) Plugins para WordPress citados no programa: Contact Form 7 – https://wordpress.org/plugins/contact-form-7/ WP SEO Yoast – https://yoast.com/wordpress/plugins/seo/ Google XML Sitemaps – https://wordpress.org/plugins/google-sitemap-generator/ Dagon Design Sitemaps Generetaor – https://wordpress.org/support/topic/dagon-design-sitemap-generator-v30 W3 Total Cache – https://wordpress.org/plugins/w3-total-cache/ All in One WP Security – https://wordpress.org/plugins/all-in-one-wp-security-and-firewall/ Akismet – https://wordpress.org/plugins/akismet/   The post appeared first on .

Voce del Glossario a cura di Nataly Marin PINGBACK Il Pingback è uno strumento di notifica tra blog che utilizza il protocollo XML PRC per permettere di essere avvisati quando in un blog viene commentato un proprio articolo, postando in entrambi i siti un link che rimanda rispettivamente all’uno e all’altro. Il pingback è un processo automatico che avviene, però solo se in entrambi i blog lo strumento Pingback è abilitato. Il Pingback consente un’interazione dinamica tra utenti del blog, permettendo agli stessi di inserirsi in una discussione più ampia che coinvolge più blogger. Spesso lo strumento Pingback non viene abilitato a causa del crescente dilagare di spammers che usano lo spam dei commenti, ossia commenti indesiderati contenenti link ad altri siti e domini, per ottenere un punteggio più alto nei motori di ricerca. Tra gli strumenti che permettono di contrastare lo spam, il più conosciuto è Akismet. Vediamo ora un esempio di utilizzo della risorsa Pingback: Giulia pubblica un post nel suo blog di cucina che contiene un link verso una ricetta che Sandra ha postato nel suo blog. Il sistema di blogging o gestione dei contenuti si attiva prima per constatare se nel blog di Sandra è abilitata la funzione Pingback e poi avverte il sistema di Sandra del post contenente il suo link. Il sistema di blogging di Sandra, a sua volta, segnala un link verso il post di Giulia. In questo modo gli utenti di entrambi i blog potranno seguire tutti gli articoli e commenti collegati. Se si pensa al contesto elearning, il Pingback può essere un utile risorsa di collaborazione on-line. All’interno del web blog, Il pingback , oltre a fornire un approfondito monitoraggio, lasciando oltre alla traccia il contenuto, implementa la piattaforma di partenza da cui si diramano tanti link che collegano utenti interessati ad un argomento. Grazie ai Pingback si può quindi creare una vera e propria fonte di scambio, di conoscenza, di comunicazione. L’esempio della blogcattedra sperimentata da Stefano Epifani contribuisce ad inserire il blog tra i più importanti strumenti tecnologici dell’elearning, a patto che le sue risorse siano utilizzate correttamente: Pingback compresi. Umberto Eco diceva: Internet è come un immenso magazziono di informazioni, ma non può costruire di per sè la memoria. Grazie ad internet oggi, noi lo possiamo fare.

How to acquire an Skismet API key and configure the Akismet plugin for Wordpress to prevent spam

HOLY MOLY! I really should have video recorded myself doing this first podcast... it would have provided some comic relief for you to say the least. I lost count with how many times I started then deleted just the introduction! Forget the few times I recorded up to about 10 minutes then scrapped the whole thing.  Here's the crazy thing... IT WAS TOTALLY FUN! I really had a ball recording my first episode and am already looking forward to the next one. I had already planned out what I was going to do, but I think I need to do the show notes prior to recording- as in full show notes, not just an outline. Who knows... I can tell you I won't be reading from a script... ever. Here's my full 'arsenal' of plugins from Episode 1 of the WordPress Chick Podcast. 1) Akismet: If you've done a WordPress Install, you're familiar with Akismet. This is the built-in spam filter that comes with WordPress (so the plugin itself is free). You do need to register for an API key  (once you activate the plugin it will ask you for your API key). 2) Author hReview: There is both a free and premium version of this plugin (I'm using the free version). Author hReview creates a review box in your post where you can list the name, author, version number (if applicable), rating and brief summary. I've adjusted this plugin so it shows at the bottom of my post as opposed to the default top right of the post (it was too crowded with my featured image). You can view the premium version and the free version to see what's right for you.  3) Blubrry PowerPress: Blubrry PowerPress is an all in once podcasting plugin. There are a handful of podcasting plugins available, but I chose this one because it was recommended by The Podcast Answer Man (Cliff Ravenscraft) and is also the plugin my business partner, Steve O'Sullivan uses. I've recorded screenshots and am doing a step-by-step set up guide for the plugin (it's pretty involved). This plugin (FREE) comes with everything you need for podcasting, including iTunes specifications & submission. 4) Complete Gallery Manager: I've done a full post with video on the Complete Gallery Manager, so you can check that out if you want more details, but this is a great responsive photo and video gallery plugin. This is a premium plugin through CodeCanyon, but it's truly worth every penny. Here's my post and video on the Complete Gallery Manager. 5) Custom Social Profiles: this is my free plugin that allows you to upload custom social icons (both regular and hover icons) that link to your social profiles (these are not sharing icons where people can share your content) so people can connect with you on social networks. You can subscribe on the site for a free copy (top right sidebar of this page). 6) Easy Digital Downloads:  Like I mentioned in the podcast, this is one of my favorite new plugins! And yep, its free! It was created by Pippin Williamson. The plugin works great as is, right out of the box. There are free and premium extensions available to add additional functionality and options. Youll be hearing much more about this plugin in upcoming months from me, but for now I recommend you download it and test it out (yep, just the free version will get you going). Keep in mind this is for digital products only. Get Easy Digital Downloads here. 7) Easy Digital Downoads - Amazon S3 Extension: If you have an Amazon S3 account and want to store you digital downloads for use with Easy Digital Downloads, then this is for you! I love my S3 account and any time I can use it without having to login to Amazon I'm all for it. This is a premium extension, but remember the plugin is free! (can't beat that!) Get the Amazon S3 Extension here 8) Easy Digital Downloads - Aweber Extension: Want to add your customers to your list when they purchase from you through Easy Digital Downloads?  Don't worry, they still have to confirm their optin (and you set up a little checkbox for them to...

The Railscasts site has been getting a lot of comment spam in the past, but no longer. In this episode I will show you how I solved this problem by using the Akismet web service.

The Railscasts site has been getting a lot of comment spam in the past, but no longer. In this episode I will show you how I solved this problem by using the Akismet web service.