Podcasts about ideal client profile

You can't serve everyone, but when you get clear on who you're really meant to help, everything changes.Dr. Pete and Dr. Stephen lay out a step-by-step framework for defining your Ideal Client Profile (ICP) and explain why it is the key to shaping every part of your business. From the care you provide to the marketing that brings the right people through your doors, clarity in your mission, vision, and purpose influences it all. Whether you're building, scaling, or preparing for an exit, this focus will help you grow with purpose and precision.In this episode you will:Learn how to build your business from your MVP (Mission, Vision, Purpose) outward.Discover why a clearly defined ICP streamlines care, marketing, and operations.Understand how to shape patient experience by knowing the problems you solve best.Explore how to attract the right patients and repel the ones not ready yet.Find out how clarity accelerates your path to growth, scale, and impact.Episode Highlights01:07 – Learn why defining your ideal client profile (ICP) is crucial to attracting the right patients and repelling the wrong ones.03:09 – Understand how timing plays a role in patient attraction and why someone not ready now may return later when the time is right.07:47 – Hear how fulfilling long-term goals requires vision clarity and how structured planning enables life and business alignment.10:26 – Discover the “growth ladder” framework, from mission to marketing, and how each level builds toward clarity and momentum.13:58 – Learn how defining your purpose, mission, and vision becomes the foundation for building a scalable, focused practice.17:19 – Understand how purpose and vision work together—one pushes, one pulls—to drive energy and accelerate growth.21:02 – See how defining your ICP leads to designing better services, solving specific problems, and enhancing user experience.23:22 – Get insight into how personal passion and strengths align with your ICP to create sustainable energy and fulfillment.25:05 – Hear the five ICP types the Remarkable Practice serves and how clarity in audience shapes products, services, and success.27:56 – Learn how creating a sense of belonging for patients starts with your own clarity and purpose in defining who you serve.30:12 – Discover how message clarity leads to better marketing, attracting patients who are ready for the care you offer.32:24 – Understand how clearly solving specific problems brings in the right referrals and makes marketing easier.33:26 – Learn why being everything to everyone leads to irrelevance and how cutting through noise starts with clarity of purpose. Resources MentionedRegister Now for the TRP Conversion & Retention Immersion - June 27 & 28, 2025 in Sydney, AUS - https://theremarkablepractice.com/upcoming-events/  To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Waitlist Workshops please visit: https://waitlistworkshops.comSchedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

IN THIS EPISODE...Dr. Lakila Bowden, Chief Operating Officer of iSee Technologies, shares her insights on transforming workplace culture through inclusive leadership and practical experience. She explores the challenges and opportunities in blended workforces, emphasizing collaboration among traditional employees, contractors, and technology.Dr. Lakila highlights the value of inclusive leadership, workforce wellness, and celebrated performance advocacy. She also introduces her upcoming book, focused on self-care and empowerment for high-achieving women.------------Full show notes, links to resources mentioned, and other compelling episodes can be found at http://BlendedWorkforcesAtWork. (Click the magnifying icon at the top right and type “Lakila”)If you love this show, please leave us a review. Go to http://RateThisPodcast.com/blended Love the show? Subscribe, rate, review, and share! Be sure to:Check out our website at http://BlendedWorkforcesAtWork Follow Karan on LinkedIn, X, and InstagramFollow SDL on LinkedIn, X, and InstagramABOUT SHOCKINGLY DIFFERENT LEADERSHIP (SDL):This podcast is brought to you by Shockingly Different Leadership, the go-to firm companies trust when needing to supplement their in-house HR teams with contract or interim HR, Learning, and Culture experts to assist with business-critical People initiatives during peak periods of work. Visit https://shockinglydifferent.com to learn more.-------------WHAT TO LISTEN FOR:1. What is a blended workforce?2. Why is it essential to eliminate silos in blended teams?3. How can inclusive leadership improve workforce wellness?4. What is celebrated performance advocacy?5. Who are the ideal clients for iSeeTechnologies?6. Why is executive leadership support essential for training programs?------------FEATURED TIMESTAMPS:[02:22] Dr. Lakila's Personal Life[04:16] Founding iSee Technologies and Expanding into Leadership Development[12:11] Challenges and Opportunities in Blended Workforces[18:58] Dr. Lakila's entry into the LATTOYG Playbook: Inclusive Leadership and Workforce Wellness[22:03] Ideal Client Profile and Upcoming Book[26:26] Dr. Lakila's LATTOYG Tactic of Choice: Leading with Executive Presence[28:13] Contact Information

In this captivating episode of the Inner Edison podcast, host Ed Parcaut sits down with Dan Grech, a former journalist turned entrepreneur, to explore his incredible journey of transformation. Dan candidly shares the unexpected turn of events that led him from a successful career in journalism to launching Biz Hack Academy, a thriving venture that helps businesses grow through storytelling and AI-driven marketing strategies. Listeners will be inspired by Dan's resilience in the face of personal and professional challenges, as he reveals how being fired from a prestigious journalism position pushed him to pursue a new path. Discover the power of storytelling in business, the art of lead generation, and the critical role of a founder's personal narrative in connecting with clients and partners. Join Ed and Dan for an insightful conversation that delves into the intersection of technology and the human experience, and learn how AI is reshaping the business landscape. Whether you're an entrepreneur, marketer, or simply someone seeking motivation, this episode offers valuable insights into the triumphs and trials of building a meaningful career. Tune in to hear Dan's inspiring story and gain practical tips for your own entrepreneurial journey. **Contact Ed Parcaut:** -

Watch the YouTube version of this episode HEREAre you a business owner who is looking to learn about running a more successful firm? In this episode of the Maximum Lawyer Podcast, Tyson interviews Mike Payne, the founder of BOSS Advisors, about his pioneering journey in establishing an alternative business structure (ABS) that combines legal and accounting services. Mike, a lawyer and CPA, shares his motivations, challenges, and the regulatory landscape in Arizona that allowed him to create this unique firm. Being able to provide clients with multiple services is such a huge benefit to a business owner and can make one look desirable to clients who want more than one thing. Mike shares his insights in marketing to clients who might want multiple services. For Mike, marketing to these clients involves providing them with services that go hand in hand, like legal and accounting support. Without having to register as a CPA, Mike is able to help business owners with their taxes, provide bookkeeping services and legal services.For a firm that has 5 different departments all doing different work, it is inevitable that silos will exist. It is easy for people to learn or share knowledge within their own teams. For Mike, it is important to eliminate silos and ensure there is cross collaboration and information sharing. This happens through training that is provided across departments. For example, accountants are provided training from an attorney's perspective on how things work and vice versa. A successful business will ensure to show how all roles affect each other and encourage collaboration.Listen in to learn more!04:00 Ideal Client Profile 10:53 ABS Application Process 13:29 Stigma of Working with Lawyers 18:53 Annual Re-evaluation for ABS 22:30 Global Perspective on ABS 30:41 Starting the Firm 43:14 Transition to Remote Work Tune in to today's episode and checkout the full show notes here. Connect with Mike:Website  Linkedin 

In this episode, we'll dive even deeper into value proposition design ... and discuss the next critical issue: Defining your consulting firm's ideal client profile or "ICP." Flo will guide you through all key steps, from defining "ideal" to reviewing your best recent engagements, to deriving a crisp description of your ICP.   Credits Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota   Show notes Link to our handy "Best Engagement Review Guide" (a Google Doc)

Tyler Grace discusses the current market slowdown and its impact on contracting businesses, highlighting the importance of effective lead generation and marketing strategies to build a brand that is resistant to market fluctuations. The conversation covers common marketing mistakes, an overview of the "Lead Generation and Marketing for Contractors" course, a recap of their recent webinar, and the value it provides for contractors of all experience levels. Get the Modern Craftsman Marketing and Lead Generation Course: https://modern-craftsman.teachable.com/ Use code "MC2024" to receive $200 off through Dec. 31, 2024   Partners:  Andersen Windows Buildertrend Velux NAHB International Builders' Show Expo Pass   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades

In this episode of our podcast, we sit down with the founder of Nimbl, a modern accounting service that has transformed the way small businesses manage their finances. Starting as a contract CFO, he shares his journey from public accounting to building a successful company that provides comprehensive financial solutions for startups and small businesses.00:00 - Introduction to Nimble and Early Connections00:53 - Transition from Public Accounting to Contract CFO01:36 - Discovering Offshore Talent02:51 - Building Efficient Accounting Systems04:14 - The Shift to Cloud Accounting04:28 - Meeting Brandon Craig and the Transformation06:02 - Brandon Craig's Impact on Leadership07:49 - Understanding Leadership Beyond Tactics09:10 - Early Success and Joint Ventures10:17 - Rebranding to Nimble and Growth11:14 - Ideal Client Profile for Nimble12:49 - The Importance of Accounting for Small Businesses13:57 - Team Structure and Growth14:38 - Cultural Fit of the Philippine Team15:01 - Personal Growth and Leadership Lessons16:00 - Health Transformation Journey17:32 - Future Growth Aspirations19:26 - Managing a Fully Remote Team21:22 - The Role of Utah in Nimble's Story22:01 - Key Leadership Lessons from Brandon23:46 - Acknowledging Those Who Gave ChancesIf you enjoyed this video and want to support us please leave a LIKE, write a comment on this video and Share it with your friends. Subscribe to our channel on YouTube and click the icon for notifications when we add a new video. Let us know in the comments if you have any questions. Our website: https://www.siliconslopes.comShow Links: https://trustnimbl.comBrandon Craig interview: https://youtu.be/kvjMAoX5IkQSocial:Twitter - https://twitter.com/siliconslopesInstagram - https://www.instagram.com/siliconslopes/LinkedIn - https://www.linkedin.com/company/silicon-slopes/YouTube - https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw

Discover the secret to closing 50% more deals with real estate expert David Olds in this insightful episode. David shares his journey from founding one of the largest wholesaling companies to mastering the art of deal closures through e REI Closings. Learn how his innovative approach can revolutionize your real estate investment strategy.David Olds has transformed the back-end operations of real estate investing, ensuring seamless transactions and helping investors maximize their profits. With his unique insight into complex title issues and transaction coordination, David has become a trusted partner for investors nationwide.- **Connect with David Olds!** Visit eREIClosings.com to learn more about his services.- **Join the Community**: Engage with a network of top investors and elevate your investment portfolio.- **Real Estate Investing Tips**: Learn actionable strategies to grow your generational wealth.- **Subscribe to the PODCAST!**: Stay updated on the latest real estate insights from the REI Mastermind Network.- **Support the Show!**: Like, share, and review to help us bring more valuable content."Success in real estate investing is about working smarter, not harder. Invest in what truly matters and watch your generational wealth grow."CHAPTERS:00:00 - David Olds from EREI Closings04:47 - What EREI Closings Does06:38 - How EREI Closings Helps You Close More Deals09:47 - What Does EREI Closings Do11:07 - How EREI Closings Assists Clients13:39 - Ideal Client Profile for EREI Closings15:18 - Time Savings with EREI Closings17:47 - Cost of EREI Closings Services19:20 - Scaling Your Business23:45 - Key Takeaways26:25 - EZ REI Closings Overview27:30 - Book Recommendations28:28 - Advice to Younger Self29:00 - Time-Saving Strategies for Business30:20 - Final Thoughts and Connecting with DavidRealDealCRM.comRealDealCRM is your Real Estate Investing Virtual Assistant. A Real Estate Investing CRM for Real Estate Investors created by Real Estate Investors. SMS, Stealth Voicemails, Phone, Voicemail, Funnels, and AUTOMATION in a single platform! Check out more details at RealDealCRM.comLIKE • SHARE • JOIN • REVIEWWebsiteJoin the REI Mastermind Network on Locals!Apple PodcastsGoogle PodcastsYouTubeSpotifyStitcherDeezerFacebookTwitter

Accurate sales forecasting is critical for sustainable growth, with companies that effectively forecast being 10% more likely to increase their revenue year-over-year. Yet, many CEOs struggle with this crucial aspect of their business. If accurate forecasting remains a challenge, it may be time to examine the health of the sales funnel.In a recent episode of Sales Talk for CEOs, Alice sat down with Hamish Knox, a renowned sales consultant and Sandler trainer, to explore why understanding and properly managing the sales funnel is vital for any CEO. Hamish, known for his expertise in creating scalable, repeatable sales engines, shared insights on how CEOs can optimize their funnels to drive growth.Key Insights:Funnel vs. Pipeline: Hamish emphasizes the importance of viewing the sales process as a funnel rather than a pipeline. This approach provides a clearer picture of potential bottlenecks and ensures a healthy flow of opportunities.Ideal Client Profile (ICP): A funnel filled with prospects who don't match your ICP can drain resources and lower win rates. Ensuring alignment on ICP across your sales and marketing teams is essential.Qualifying Leads: Jumping to demos too early can lead to wasted effort. Sales teams should focus on gathering information to ensure leads are genuinely qualified before moving them through the funnel.Maintaining Funnel Health: A bloated funnel, with too many opportunities stuck in the middle, can signal inefficiencies. Regular reviews and a focus on mutual next steps help keep the funnel flowing smoothly.Understanding the Sales Funnel vs. PipelineHamish Knox advocates for the funnel over the pipeline analogy in managing sales processes. While pipelines suggest a linear progression of leads, a funnel better captures the filtering process necessary to identify the most promising opportunities. As discussed previously, the buyer's journey can also be visualized as a bow tie, extending beyond the initial purchase."A glance at the funnel can tell you what's gone wrong, what's happening, and whether the funnel is healthy," says Hamish. This visualization helps CEOs and sales leaders quickly identify issues, such as a funnel clogged with unqualified leads or one that's too narrow at the top, signaling insufficient lead generation.Filling the Funnel with Quality LeadsThe foundation of a healthy funnel is a steady flow of ideal customer profile (ICP) leads. Hamish notes that one of the biggest challenges companies face is ensuring that only high-quality leads enter the funnel. "Anybody and everybody is not an ICP," he stresses, underscoring the need for strict adherence to the ICP criteria.Misalignment between sales and marketing can often lead to a funnel filled with less-than-ideal prospects. CEOs should ensure that both teams are synchronized in their understanding of the ICP and work together to attract and nurture these high-value leads.Qualifying Leads: The Right WayProperly qualifying leads is crucial for maintaining funnel efficiency. Jumping straight to demos without understanding the lead's needs can result in missed opportunities or wasted resources. "Sellers get paid on the information gathered, not the information given," Hamish reminds us. Effective qualification means thoroughly understanding the lead's requirements before moving them forward.This disciplined approach prevents the funnel from becoming bloated with unqualified opportunities, which can distort forecasting and lead to frustration within the sales team.Avoiding the Bloated FunnelA common issue in many sales organizations is the "bloated funnel"—a situation where too many opportunities get stuck in the middle stages of the funnel. Hamish advises that if there isn't a mutually agreed-upon next step within 45 calendar days, the opportunity should be re-evaluated or even discarded. "This helps maintain a healthy funnel and ensures that salespeople focus on genuine opportunities," says Hamish.Regular funnel reviews, focused on next actions and mutual agreements, are key to keeping the funnel flowing and ensuring that opportunities are progressing as they should.Action Steps for CEOs:Audit Your Funnel: Regularly review your sales funnel to ensure it's filled with ICP-aligned leads and has a healthy flow from top to bottom.Align Sales and Marketing: Ensure that your sales and marketing teams are working from the same playbook when it comes to defining and targeting the ICP.Enforce Qualification Rigor: Train your sales leaders to enforce strict qualification criteria to prevent unqualified leads from clogging the funnel.Implement Regular Funnel Reviews: Establish a routine for funnel reviews, focusing on opportunities that are stuck and need attention.Leverage Data for Forecasting: Use insights from your funnel reviews to improve your sales forecasting accuracy, which in turn will drive sustainable growth.By understanding and optimizing the sales funnel, CEOs can significantly improve their ability to forecast accurately, leading to more predictable and sustainable business growth.Ready to transform your sales forecasting? Tune in to the latest episode of Sales Talk for CEOs with Hamish Knox for expert insights on optimizing your sales funnel and driving sustainable growth. Hamish's expertise in sales leadership and funnel management provides valuable insights for any CEO looking to improve their sales process.Episode DetailsChapters00:00 Introduction - Welcome to the sales focus and the essence of sustainable growth.01:45 Hamish Knox Introduction - Alice introduces sales consultant and Full Funnel Freedom podcast host Hamish Knox.02:16 Hamish's Expertise - A brief on what Hamish offers CEOs for sustainable sales growth.03:48 Sandler Method and Sales Methodologies - Discussing the Sandler sales technique and the importance of sticking with a single methodology.06:21 Ideal Client Profile - Emphasizing the necessity for a clear ICP and its significance in forecasting.08:07 Proactive Prospecting Activities - How proper check-ins and prospective activities can maintain funnel health.10:57 Ensuring Top Funnel Quality - Strategies for filling the top of the funnel with quality leads.13:26 Using Events for Lead Generation - Leveraging trade shows and events to garner ideal customer leads.17:28 Networking Events Strategy - Tips for salespeople to maximize their impact at networking events.20:17 Email and Cold Outreach - Discussing effective outbound campaigns and contact marketing techniques for today.22:42 Leveraging Referrals - Utilizing customer referrals as an overlooked yet potent top-of-funnel resource.27:41 Now Open the Opportunity - Turning qualified leads into concrete opportunities.30:21 Keeping the Funnel Moving - Avoiding funnel congestion and enforcing next steps for ongoing sales momentum.33:23 The Funnel Shape Diagnostic - Recognizing and addressing problematic funnel shapes for accurate forecasting.37:20 Final Takeaways and Farewell - Closing thoughts and how to find more from Hamish Knox.About GuestPresident of Sandler in CalgaryA member of the global Sandler network, Hamish supports private organizations in Southern Alberta to create and maintain a scalable, repeatable, consistent sales engines and an engaged, motivated team by holding them accountable to implementing the structures, systems and processes shared in our sessions.Social Media Linkshttps://linktr.ee/sandleryychttps://twitter.com/sandlerinyychttps://www.linkedin.com/company/sandlerincalgary/https://www.instagram.com/sandler_yyc/https://www.facebook.com/sandlerincalgary/Connect with Hamish on LinkedIn: (11) Hamish Knox | LinkedInCheck out Alice's website: https://aliceheiman.com/Connect with Alice on LinkedIn: https://www.linkedin.com/in/aliceheiman/Podcast:Listen to Alice's appearance on the Full Funnel Freedom Podcast: When to Call in the CEO (fullfunnelfreedom.com)Books:Accountability - https://www.hamish.sandler.com/resources/sandler-books/accountabilityChange - https://www.hamish.sandler.com/resources/sandler-books/change

Beau Billington, founder of The Free Agent, discusses the concept of fractional and interim roles in the corporate world. He explains that fractional roles offer extreme flexibility and are a fraction of a work week, allowing professionals to work with multiple clients at the same time. He also highlights the importance of finding the right fit between the free agent and the company. Beau shares that companies are starting to understand the value of fractional executives and are embracing this model. He mentions that the billing model for fractional roles can vary, but having a set number of hours per month with the flexibility to roll them over is becoming more popular. Beau also discusses the distinction between strategic and tactical fractional roles and how companies are looking for professionals who can do both. He shares his own journey of becoming an entrepreneur and starting The Free Agent. Beau Billington shares his journey of starting a fractional executive agency and provides insights on best practices for those considering a career in the fractional space. He emphasizes the importance of being entrepreneurial and transparent with family members about the risks involved. Beau also highlights the need to validate your value proposition and ideal client profile before launching your venture. He believes that the fractional space is just getting started and sees a growing demand for fractional executives as more companies prioritize work-life balance and seek expertise on a project basis. Beau envisions a future where a significant percentage of companies operate with a fractional workforce.Beau's Contact InformationLinkedIn: https://www.linkedin.com/in/beaubillington/Website: https://thefreeagent.com/ Key TakeawaysFractional roles offer extreme flexibility and allow professionals to work with multiple clients at the same time.Finding the right fit between the free agent and the company is crucial for a successful fractional engagement.Companies are starting to understand the value of fractional executives and are embracing this model.The billing model for fractional roles can vary, but having a set number of hours per month with the flexibility to roll them over is becoming more popular.There is a distinction between strategic and tactical fractional roles, and companies often look for professionals who can do both.Beau Billington shares his own journey of becoming an entrepreneur and starting The Free Agent. Being entrepreneurial and transparent with family members is crucial when starting a fractional executive agency.Validating your value proposition and ideal client profile before launching your venture is essential.The fractional space is just getting started, and there is a growing demand for fractional executives.Small businesses and mid-size companies can leverage fractional expertise to gain efficiencies and access talent they couldn't afford full-time.The future of work will see a shift towards a more fractional workforce, with companies prioritizing work-life balance and project-based expertise.Sound Bites"To me, the very essence of fractional is no wrapper, right? Like it's extreme flexibility.""Fractional is a fraction of a work week. It could be, you know, five hours a week, 10, 20, 35, etc.""The billing model we use is a hybrid of retainer and hourly.""I like solving problems and making introductions and connections.""It was about seven months before I got my first paycheck.""It can take a while, but it's really about having the ability to look back and take an audit of what you're doing well."Chapters00:00The Journey from Corporate to Entrepreneurship02:09Understanding Fractional Work and its Value06:10The Evolving Billing Model for Fractional Work08:12Embracing the Value of Fractional Roles18:13Navigating the Transition from Consulting to Agency Work29:00Challenges and Insights in Starting a Business29:36The Future of Fractional Work33:20Best Practices for Fractional Work and Career Transition

Have you ever chased clients like they're the last bus of the night, only to end up exhausted and nowhere near your desired destination? That was me, until a game-changing marketing mastermind illuminated the path to my ideal clients. Tune in to hear my story of transformation from a jack-of-all-trades photographer to a specialist speaking directly to the hearts of my customers. Discover how creating a detailed client profile isn't just busywork; it's the compass that guides every aspect of your business towards true north.This episode is where I lay bare the process of crafting a brand persona that not only captures the essence of your ideal client but also acts as a beacon for your business communication across all channels. Whether you're selling products or moments captured in time, understanding who you're talking to is paramount in creating a brand that's as inviting as a favorite coffee shop.Plus, I'm handing out a free ideal client workbook to help you sketch out your very own customer avatars. FREE Ideal Client Workbook: https://girlmeansbusiness.myflodesk.com/idealclient_______________________________________Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything_______________________________________Let's Work Together:The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness

It is harder to sell a service than it is to sell a product. A service is an intangible that makes it harder for clients to buy it. Therefore, understanding your client takes on significance when starting a boutique. The better you understand your client, the better you can serve them. On this episode, Jay Mitchell, President & Founder of Mereo LLC, shares how his team built their Ideal Client Profile and the results of this highly targeted approach.

You're not getting sales but answer this honestly. Do you truly know who you're trying to appeal to and what their client profile may look like? If not, that could be one of the major reasons your business is currently stagnant. Joining me now to discuss why it's paramount to create an ideal client profile we have Owner of Ascendev, Ashantia Stewart. https://kalilahreynolds.com/programmes/moneymoves Visit EXIM Bank's Business Advisory Service at: https://eximbankja.com IG: @eximbankja Giving you the tools to grow your business! *********** --- Support this podcast: https://podcasters.spotify.com/pod/show/kalilahrey/support

Knowing where to find potential clients is one of the core skills of salespeople.  Yes, marketing drives activity and we have our networks, but we need to keep that sales funnel full.  That means we need a healthy flow of new prospects to talk to.  Where will these new buyers come from?  Often we have to create them out of thin air.  Cold calling has become so much more difficult with remote work, as our buyers are hiding out at home.  They are protected by a steel wall of blockers making it impossible to get to them.  In this case, we need to re-group and re-think how we need to go about connecting with potential clients. Identifying the perfect client is a good way to start because this will mean we are only focused on buyers with the highest potential, rather than spraying our efforts everywhere without any great focus.  Let's look at some markers we can use to locate these ideal clients. Company size This could be the number of people or the size of the revenue.  Some operations may be too small to worry about and others may to big.  A very large client can often be a problem, because they have so many resources they may not need our help, particularly with regard to our provision of services. Age bracket The staff of the company may be a target for us and this may vary depending on the age range.  Are they newbies who have just started and are in their twenties?  Or are they seasoned staff on their thirties and forties.  Gender Are we focused on a particular gender for our product or service?  Some industries are very heavily weighted toward one gender over the other.  What is your situation? Years in business The maturity of the business can make a difference.  Are they a start up, thrusting and growing or a mature company heading toward a gradual decline?  Are they in peak condition and thriving with substantial volumes of business and substantial war chests available to be spent growing the business even further? Our Champion's profile We need a champion inside the company to push for us, but who would they be?  Are we after a C-suite executive, a middle manager or maybe a very specialized technician? How we found them Referral – this is a warm call, because we can leverage the name of the person they trust who is connecting us. This is not a perfect blocker antidote, but it is certainly a big help in that regard. Networking is a bit of a hit and miss process. They may not be the right client, but it will take at least one meeting to find that out or not and the time and effort is committed first, as opposed to knowing if the time is worth it or not. Cold calling is similar to networking, as we are uncertain if this buyer is actually going to lead to any business, so we are taking a guess on the outcome. Getting a meeting though from someone who doesn't know you is a good indicator that there may be some business here. Contact changed company. Often people take us with them to their new employer.  We have built up a relationship and the trust is there, so this is a very valuable champion to have. Introductions are similar to referrals, but the strength of the association may be weaker. They know you and if they just mention you it might be helpful without doing much more than that. For example, “you should talk to Greg Story”. Websites have a lot of money spent on them to yield SEO outcomes through getting buyers to contact us, so this is a good sign, because they are actively looking for what we have. Nikkei (Japanese domestic companies) and Gaishikei (foreign multi-nationals) are quite distinct categories, requiring separate approaches.  Does your offer work better with one, more than the other.  Do you need rapid decision-making, in which case Gaishikei companies will be a better focus. Profitability Being profitable is a great indicator of the capacity to invest in your solution.  Companies losing money or just breaking even, may love to buy what you sell, but they honestly cannot do it. Recession proof We are about to leap out of the frypan of Covid into the fire of a global recession, so which industries and sectors look like they can withstand that likelihood? Product or service fan We will manufacture fans of our solution and they are great supporters inside the buying organisation.  They may not even be our direct contact or in a related section, but behind the scenes they are supportive. Going through organisational change Change forces new options and new perspectives.  When everything is smooth sailing, it may be hard to get buyers to make a change of supply arrangements.  There is nothing like a good crisis to spark an interest in improving the current situation and being open to new possibilities. So when you are thinking about where to find good clients cast your eye over this list and remind yourself where they are hidden away.  

Do you ever wrestle with picking the RIGHT "Ideal Client Profile?" You know... everyone has told you that you HAVE to know the person you do your best work with... so that you can promote your coaching and speaking to THAT person. Because... you know the timeless truth, "If you try to market yourself to EVERYONE... you wind up marketing to no one!" But then... if you're like a lot of people... you start to get stuck in what we call... "The Ideal Client Conundrum" when you wrestle and wrestle and wrestle with which Ideal Client Profile to choose. Well... here's a slightly different approach to help! Plus... you'll notice... if you walk out this approach... it's going to bring you a LOT of FREEDOM as it also moves you towards being the WELL-PAID Encourager you deserve to be!

Podcast: TRAP: The Real Adviser Podcast (LS 44 · TOP 1% what is this?)Episode: 4 - The Ideal Client ProfilePub date: 2022-10-14In this latest pile of TRAP, the chaps discussAndy leads off with a recap of the annual CISI shindig in Liverpool and a discussion on what are the aspects of the ideal client profileNick recounts his lessons from the latest Nick Murray Behavioural Investment Conference, “This Is A Football”Alan talks (forever) on Mastermind Groups and the Ideas Exchange, a Chatham House group he has belonged to for the best part of 20 years.The TRAP team answers questions from our beloved Trappists @WomenFinanceNI @Juniper_JonCulture CornerAnd be sure to listen to the end, when nothing much happens.The links referred to in the show are here:Robo Advisers struggling to retain assets:  https://www.investmentnews.com/robo-advisers-struggling-retain-investors-in-2022-research-finds-227476Vanguard VFAM paper: https://corporate.vanguard.com/content/dam/corp/research/pdf/the_value_of_personalized_advice_final.pdfBrett Davidson White Paper: https://fpadvance.com/whitepaper/stand-out/Kitces Financial Planning Value Summit https://www.kitces.com/kitces-financial-planning-value-summit-2022/?utm_source=ActiveCampaign&utm_medium=email&utm_content=%F0%9F%90%A6+Early+Bird+Special+Offer+For+The+Next+Kitces+Summit&utm_campaign=2022+Value+Summit+Email+%231+-+Early+Bird&vgo_ee=otYzsrRSLe7UaoC1WSrcVBgJV8GuZN5Xeqtr%2F5Ba25A%3DSarah Blondin on Insight Timer https://insighttimer.com/sarahblondinTake part in the conversation! We want YOU to suggest topics and questions you'd like the Trap Pack to answer. The best way to do this is to ask them here. Help us to help you! The more followers we have, the more we can do stuff going forward. So please: Subscribe and Like our YouTube Channel Leave a 6/5 star review on iTunes Share TRAP with your peers and colleagues 'Enjoy' the Twitter chat at @AdviserPodcast. The podcast and artwork embedded on this page are from Alan Smith; Andy Hart; Carl Widger; Nick Lincoln, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Podcast: TRAP: The Real Adviser PodcastEpisode: 4 - The Ideal Client ProfilePub date: 2022-10-14In this latest pile of TRAP, the chaps discussAndy leads off with a recap of the annual CISI shindig in Liverpool and a discussion on what are the aspects of the ideal client profileNick recounts his lessons from the latest Nick Murray Behavioural Investment Conference, “This Is A Football”Alan talks (forever) on Mastermind Groups and the Ideas Exchange, a Chatham House group he has belonged to for the best part of 20 years.The TRAP team answers questions from our beloved Trappists @WomenFinanceNI @Juniper_JonCulture CornerAnd be sure to listen to the end, when nothing much happens.The links referred to in the show are here:Robo Advisers struggling to retain assets:  https://www.investmentnews.com/robo-advisers-struggling-retain-investors-in-2022-research-finds-227476Vanguard VFAM paper: https://corporate.vanguard.com/content/dam/corp/research/pdf/the_value_of_personalized_advice_final.pdfBrett Davidson White Paper: https://fpadvance.com/whitepaper/stand-out/Kitces Financial Planning Value Summit https://www.kitces.com/kitces-financial-planning-value-summit-2022/?utm_source=ActiveCampaign&utm_medium=email&utm_content=%F0%9F%90%A6+Early+Bird+Special+Offer+For+The+Next+Kitces+Summit&utm_campaign=2022+Value+Summit+Email+%231+-+Early+Bird&vgo_ee=otYzsrRSLe7UaoC1WSrcVBgJV8GuZN5Xeqtr%2F5Ba25A%3DSarah Blondin on Insight Timer https://insighttimer.com/sarahblondinTake part in the conversation! We want YOU to suggest topics and questions you'd like the Trap Pack to answer. The best way to do this is to ask them here. Help us to help you! The more followers we have, the more we can do stuff going forward. So please: Subscribe and Like our YouTube Channel Leave a 6/5 star review on iTunes Share TRAP with your peers and colleagues 'Enjoy' the Twitter chat at @AdviserPodcast. The podcast and artwork embedded on this page are from Alan Smith; Andy Hart; Carl Widger; Nick Lincoln, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

In this latest pile of TRAP, the chaps discussAndy leads off with a recap of the annual CISI shindig in Liverpool and a discussion on what are the aspects of the ideal client profileNick recounts his lessons from the latest Nick Murray Behavioural Investment Conference, “This Is A Football”Alan talks (forever) on Mastermind Groups and the Ideas Exchange, a Chatham House group he has belonged to for the best part of 20 years.The TRAP team answers questions from our beloved Trappists @WomenFinanceNI @Juniper_JonCulture CornerAnd be sure to listen to the end, when nothing much happens.The links referred to in the show are here:Robo Advisers struggling to retain assets:  https://www.investmentnews.com/robo-advisers-struggling-retain-investors-in-2022-research-finds-227476Vanguard VFAM paper: https://corporate.vanguard.com/content/dam/corp/research/pdf/the_value_of_personalized_advice_final.pdfBrett Davidson White Paper: https://fpadvance.com/whitepaper/stand-out/Kitces Financial Planning Value Summit https://www.kitces.com/kitces-financial-planning-value-summit-2022/?utm_source=ActiveCampaign&utm_medium=email&utm_content=%F0%9F%90%A6+Early+Bird+Special+Offer+For+The+Next+Kitces+Summit&utm_campaign=2022+Value+Summit+Email+%231+-+Early+Bird&vgo_ee=otYzsrRSLe7UaoC1WSrcVBgJV8GuZN5Xeqtr%2F5Ba25A%3DSarah Blondin on Insight Timer https://insighttimer.com/sarahblondinTake part in the conversation! We want YOU to suggest topics and questions you'd like the Trap Pack to answer. The best way to do this is to ask them here. Help us to help you! The more followers we have, the more we can do stuff going forward. So please: Subscribe and Like our YouTube Channel Leave a 6/5 star review on iTunes Share TRAP with your peers and colleagues 'Enjoy' the Twitter chat at @AdviserPodcast.

Getting specific about your ICP is an old saw—but why then aren't more companies marketing efficiently?Our guest, Annie Wissner, says the reason is because we've become too used to bull markets where you have wiggle room in marketing execution. “We're still in that digital wave where it's primarily about Google Search, but there's a lot of other methodologies that can be utilized to get to customers and prospects in a much lower cost and effective manner.”The times they are a changing—and those of us like Annie that have been through three recessions have a good idea about what comes next.Bottom line, the companies that operate marketing with efficiency will thrive and those that don't…Well, don't be in that category. Check out this episode for some clear strategies you can execute on immediately.

What is your firm's Ideal Client Profile?  Your ICP is critical to find more prospects you can help with solving specific problems.Read more - https://nxtstep.io/your-firms-ideal-client-profile/Want to boost the profitability of your firm without needing to hire?  Sign up for my free 5 day video email course Bottleneck Buster - http://bottleneckbuster.com/How and where to connect with Sean: Website - https://nxtstep.io/ Daily List - https://nxtstep.io/daily/ Connect with Sean on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Email Sean at sean@nxtstep.io To learn how to boost the profitability of your firm without hiring by taking my 5 day email course at http://bottleneckbuster.com/

Have you a dream client? Can you describe the ideal client for your training or coaching business? What is their role? What are their concerns? Where do they live and work? Which challenges can you help them with?   When you understand whom you are serving: You are going to better target the right people Communicate the right value message Increase chances of delivering the right training Today, we're going to help you work out who your ideal client is so you can target them, attract them and get them to work with you.

Baseball season is back! While the topic for today isn't around baseball, it's important that we all know the full lineup of the Reds. The actual topic for today is all about the ideal client profile (ICP). This has come up in a few places on the podcast and Doug likes to reference the fact that people think they have ICPs and in fact they don't.Questions answered in today's episode:  Why an ideal client profile?  What's an ideal client profile?  How do you know when your profile is done? What are some misconceptions with ideal client profiles?  Where do you start with putting together an ideal client profile? How often should you modify your profile? If you're liking the show, please make sure to subscribe and share it with your friends and/or coworkers. Follow us on Twitter: @dougdavidoff, @JessDCardenas & @demandcreator to receive updates on when new episodes publish or to get other great insights. You can also watch the video version of the show on our page. Thanks for watching and remember you can't solve your upstream problems, downstream.

Michael Pedone, founder of Salesbuzz.com stops by for Episode 197 of The Sales Development Podcast.David starts off the episode by asking Michael to share his journey from commission only sales jobs to starting his own business - Salesbuzz.com. Michael's story is inspiring and leads David to asking an age old question - “Are great salespeople born or made?” - tune in to hear Michael's answer!As the episode rolls along - Michael and David talk about valuable places to learn best practices for sales outside of the typical platforms like LinkedIn, which can sometimes feel like an echo chamber. The advice keeps on coming from Michael as he goes over some practical tips on how to better understand your Ideal Client Profile - especially if you're a new salesperson.As the episode comes to a close, Michael and David discuss how Salesbuzz.com delivers training and the unique ways that Michael engages with his clients. Leave a rating if you enjoy the episode and tell a friend to tune in! The Sales Development Framework: by David Dulany and Kyle Vamvouris, we lay out a proven methodology for running a high performance Sales Development program, now available here in paperback Grab it here: https://www.amazon.com/Sales-Development-Framework-Productive-Program/dp/1736768905/The Tenbound Sales Development Conference is here, come learn from the best in our industry! Free virtual conference this year. Register Today! https://tenbound.com/conference/ #SDR #BDR #salesdevelopment #tenbound #podcast #sales #marketing #salesengagement #salesenablement #research #prospecting

Where can I find my ideal clients? And what if I'm putting myself out there and getting very little response to my call to action?If you are releasing content on social media, serving an audience, and putting your heart into the work, this can cause frustration.Well, these were the questions posed by Kimberly Winters who is a member inside the Serving Circle. What you are about to watch is a live coaching call, where we help her create some inner healing around disappointment, get very clear on her business messaging, and elicit creative ideas to flow through her with ease.So, if you are finding ways to put yourself out there, but struggling to get the engagement or the response you want, follow along with the questions I ask Kimberly and you may reach some similar insights.Here is a bit more about Kim…Kimberly is a vegan guide, vegan chef-in-training, reiki practitioner, certified crystal energy guide, oracle card reader, and public speaker. Did You Bring the Hummus began as a podcast and has expanded to include coaching, classes, healing sessions, and live talks.You can connect with her using the links below:https://www.facebook.com/Didyoubringthehummushttps://www.instagram.com/didyoubringthehummushttps://www.didyoubringthehummus.com Yes, it's here and in the Serving Circle where you help elevate consciousness through spiritual business success. So, if you are a spiritual entrepreneur and want to collaborate with your soul tribe, I'll see you in there:https://www.facebook.com/groups/theservingcircleInsta: https://www.instagram.com/tysoncoaching/Facebook Profile: https://www.facebook.com/tyson.sharpe.37/

In this episode, Brynne, Bill, and Bob will talk about five amazing tactics you can use to engage your LinkedIn connections so you can earn the right to start a conversation. Tune in and start engaging with your LinkedIn connections.

The one thing LinkedIn has that no other platform does? Your list of qualified leads. All you have to do? Start the conversation—well, after you filter and find them, of course, and LinkedIn Whisperer Brynne Tillman shares her proven strategy for selling on the platform (without being sales-y) on the show. In this episode of the podcast, we talk about:  The BIGGEST problem with cold selling LinkedIn solves. #1 advantage LinkedIn has over ALL other social platforms.  Brynne's strategy for guarding your network from spammers. What is an "Ideal Client Profile" and why you need one to sell on LinkedIn. Her 7-step workflow for warming leads before connecting on the platform.  "Socially surround"—the lead warming tactic you NEED in 2022. Why name dropping is your best friend as a business owner on LinkedIn. 5 elements content must include to create lead and conversation opportunities. Your solution to content creation overwhelm (& still getting "INTENSE ENGAGEMENT" on your posts). How this coach warms leads with engagement alone. The KPI that matters when social selling on LinkedIn. …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.   As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers.   In addition, Brynne is the Co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling. Website: https://socialsaleslink.com LinkedIn: http://Linkedin.com/in/BrynneTillman Making Sales Social Podcast: https://podcasts.apple.com/us/podcast/making-sales-social-podcast/id1579599606 Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/184

Today we are talking about Tip #3 for getting more clients without working harder, which is to Create Low-Touch, High Volume Programs. A common mistake among many entrepreneurs is spending too much time on non-paying prospects and low-end clients. This is you if: you find your schedule is maxed out, and you're not creating enough revenue. The solution is to create a way to reach low-end clients that does not require a direct exchange of your time or effort. Create free and low-end solutions like the ones mentioned in Tip #1 where you can reach a larger pool of prospects and paying clients without having to work harder. Go to https://www.accountabilitycoach.com/ and join my Free Silver Membership, so you can take advantage of all the complimentary online resources and tools such as Right Life Balance Assessment, Implementation Index, the Quality of Life Enhancer exercise, and the Ideal Client Profile exercise to help you hone clients to those who are best served by you and you really want to work with, and much more. Examples: Information Products - Virtual Memberships (Information, Videos, Training Calls and Webinars, interviews with other experts who provide value, how to audios or videos, etc.) - Internet Networking Group (in Facebook or Linked-in, etc.) Tune in tomorrow to discover Tip #4 for getting more clients without working harder. If you get value from these Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it and always love to hear from you. Subscribe to my high-value business success tips and resources Blog (https://www.accountabilitycoach.com/blog/) Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. Want more from The Accountability Coach™, subscribe to more high-value content by looking for me on https://www.accountabilitycoach.com/my-podcast/ and on most podcast platforms and in most English-speaking countries, or by going to https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573. Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach) Connect with me on Linked-In (https://www.linkedin.com/in/annebachrach) Connect with me on Pinterest (https://pinterest.com/resultsrule/) Connect with me on Instagram (https://www.instagram.com/annebachrach/) Connect with me on Facebook (https://www.facebook.com/TheAccountabilityCoach) Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ Business professionals and Advisors who utilize Anne Bachrach's proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, the Work Life Balance Emergency Kit and more. Get your audio copies today.

Developing an Ideal Client Profile not only helps you align your sales and marketing strategies and tactics, it also can help reduce the risks and unintended consequences that come with bringing on new clients. The Industrial Marketer podcast helps you get started.

In this episode of The #PrettyAwkward Entrepreneur Podcast,  I dive into how you can be more intentional in identifying your ideal client.  While there have been times where I've believed that certain clients are not coachable, I've come to the realization that there are no uncoachable clients - rather, there are clients who simply are a match for us and also those who aren't.  And by those who aren't a match, I mean they're not who we ideally should work with. In this episode, we'll discuss: Visualizing your “ideal client” Determining what your ideal client's goals are  Deciphering your ideal client's fears  Peeling back to the deeper emotions of your ideal client The importance of your ideal client's personality and lifestyle To gain a better understanding of how you can identify your ideal client, check out all of episode 127, available on your favorite streaming platform. If you listened to and enjoyed this episode of the podcast, take a screenshot, head on over to my Instagram and share it on your IG stories and tag me, @meganyelaney   EPISODE RESOURCES Join The Outline Your Offer Free Live Course: http://www.meganyelaney.com/free-live-course  Private Coaching Details & Application: https://hello.dubsado.com/public/form/view/5fa6ed2fb2b67f70ad11a107 Apply for a VIP Day Experience: Explode Your Launch In A Unique Way: http://www.meganyelaney.com/vip-day Join my Free FB Community: https://www.facebook.com/groups/impactfulpassiveincome Find Your Unique Coach Approach To Stand Out In Your Industry In Less Than 90 Seconds: http://www.meganyelaney.com/quiz

How to Create Your Ideal Client Profile and Make Work Fun AgainThis is part 1 in a six part business development series. Today we discuss how to create an ideal client profile and why that makes a huge difference in the amount of joy you feel at work.  When you work with ideal clients everything is easier and your begin to enjoy work again. Timestamps:00:00 Five Keys to Identifying Your Ideal Client01:41 Identifying an Ideal Client Starts with an Industry Focus04:05 Ideal Clients are Deal Makers (They Have Authority to Make Decisions)05:29 When Focusing on Ideal Clients Look for Common Pain07:56 Fastest Way to Attract Ideal Clients is By Generating Word of Mouth with Your Brand09:08 Your Business is Successful with Ideal Clients if You Fill a Hole in the Market11:05 Get A Free Gift from Dave to Help Attract High Paying Clients11:58 The One Strategy that Will Change Everything in Your Business

If you are a solo entrepreneur who hasn't begun hiring a marketing team yet, then this episode will blow your mind! Posting consistently on social media platforms is basically a full time job, that most people don't have the time or patience for without help. Sheila Bella walks you through 5 tips on how to be consistent in posting content on social media which will end up saving you loads of time to do other tasks and earn you more followers and clients.    //Text of DM the words "IDEAL CLIENT PROFILE" or “STRANGERS TO CLIENTS “ to (310)-388-4588. //Visit Sheilabella.com/apply to sign up for a free 60-minute strategy call to learn more about Pretty Rich Bosses and set you on a path of success for your business. RESOURCES: -FREE RESOURCES   https://sheilabella.com/free -GET YOUR FIRST 10K FOLLOWERS ON INSTAGRAM https://www.sheilabella.com/growyourgram //APPLY FOR OUR HIGH LEVEL MASTERMIND PRETTY RICH BOSSES AND GET 1+1 COACHING FOR YOUR BEAUTY BUSINESS!!! SPACE IS LIMITED!  https://www.sheilabella.com/apply // F O L L O W Website | www.SheilaBella.com Instagram | www.instagram.com/RealSheilaBella // PODCAST: https://www.sheilabella.com/prettyrichpodcast

Knowing your ideal client (avatar) will help you to do dominate the market place. Your ideal client is also known as your target audience or target market. You could have the best product in the universe but if you are targeting the wrong person, you are wasting your time and worse, wasting your money. That is why understanding who you serve is so important. Also not just for your business but it will make your clients feel more special because you will speak more directly to them on social media. You can download the Avatar Knowledge Blueprint here: https://www.avatarknowledgeblueprint.... Full interviews with successful entrepreneurs in this video in the order of the video:

In this episode of The Biz Essentials Podcast, Michelle DeNio joins Veronika to talk about the world of business coaches, finding your passion, following the methods that work for you, targeting the right client and more. About Michell DeNio: As a strategist with a passion for life and business excellence, Michelle DeNio works with busy entrepreneurs and small business leaders like you. She helps them reframe challenges to create a bigger impact on the world, while sharing their beautiful gifts. She works closely together with you to get past feeling “stuck,” accelerate your growth, and move forward with a clear and realistic strategy. 10+ years in the corporate arena — including business operations & development, sales, leadership training, management, time management, and finance — provided a wealth of experience, both broad and deep. Her passion lies in coaching others along their path to successful transformation, to identify objectives, attain goals, and then self-manage to sustain their hard-earned success. Her “sweet spot” is at the intersection of her skills and passion: Her best work is in helping others clarify their business desires, explore possibilities, and strategically execute towards living life to the fullest. *Connect with Michelle* Podcast: Strategy in Small Doses Website – https://michelledenioconsulting.com/ Facebook: https://www.facebook.com/MichelleDeNioBizStrategist/ LinkedIn: https://www.linkedin.com/in/michelledenio/ YouTube: https://www.youtube.com/channel/UCSax5hwefnyw9oNq_fTRd-w *Connect with The Biz Essentials* Website: https://thebizessentials.com/ Facebook: https://www.facebook.com/groups/thebizessentialspodcast Instagram: http://www.instagram.com/thebizessentials Twitter: https://www.twitter.com/theBEessentials Youtube: https://www.youtube.com/channel/UC2iSd_3B5QuVcz5aVAzHv3w Support us!

Here is a free Ideal Client Profile you can print off and fill out for your business: https://www.subscribepage.com/profitableidealclientprofile  Love my freebies?! Or want in on the best ones... the Vault is your one-stop shop for my best free resources to help you blow up your biz on social media.   Any new resources will be added to The Vault as they are created, so hop in to get first access.  Get access here: https://www.subscribepage.com/thevaultsubscribe  Ways to connect with me: Instagram: https://www.instagram.com/allieireeves/ Facebook: https://www.facebook.com/groups/6figureambassador/ Website: https://www.allieireeves.com/

In this episode I am interviewing Jason Berkowitz. Jason is a SEO Marketing nerd that loves algorithms data, as well as some good whiskey and skydiving and traveling.Jason was a personal trainer in NYC, he left training when he was able to double his income. After the training SEO and the challenge of search marketing became a new obsession. He dedicates about 4-5 hours a week to educating and upscaling himself. The goal of the business is to showcase the transformation. Jason does not let anyone be accountable for what happens with his work or the agency except for himself. You Can contact Jason via email hello@breaktheweb.org or find him via his website: https://breaktheweb.agency/

Get 100 Days of Killer Content, here: https://hello26f1ce.clickfunnels.com/optin1624587355873    Here is a free Ideal Client Profile you can print off and fill out for your business:  https://www.subscribepage.com/profitableidealclientprofile  -  Love my freebies?! Or want in on the best ones... the Vault is your one-stop shop for my best free resources to help you blow up your biz on social media.    Any new resources will be added to The Vault as they are created, so hop in to get first access.  Get access here: https://www.subscribepage.com/thevaultsubscribe    Ways to connect with me: Instagram: https://www.instagram.com/allieireeves/ Facebook: https://www.facebook.com/groups/6figureambassador/ Website: https://www.allieireeves.com/

You've done the homework in building out avatars and invested time into researching who your ideal client is, but have you taken the time to validate your ideal client profile? While you've done all of the heavy lifting, how do you know the person you're dreaming of serving actually exists? Today we're validating that client […] The post Episode 162 – How to Easily Validate Your Ideal Client Profile appeared first on b is for bonnie design | brand design, strategy & education for creative boss ladies.

[[:encoded, "Most entrepreneurs experience a critical stage in their business where they need to consistently build their client base, yet they don't have the time or resources to devote to serving more clients. So, how do you get more clients without working harder? nnLet's talk about 6 tips to help you do this. nnIdea #1: Create Information ResourcesnRegardless of your industry, your business has a powerful point of leverage that can be used to find and keep more clients: information. Create free and low-cost channels through which you can introduce yourself and your business - without significant time or effort investment on the backend. This is the “Create-It-And-Leave-It” method that creates not only more avenues for prospects to learn about you, but also expands your market reach and/or revenue.nn*The goal here is to create a hands-off/low-touch method to allow prospects the opportunity to Know-Like-Trust you. As we all know, this process takes time and effort. By providing these hands-off/low-touch resources, you will free up your time which will boost revenue because you'll have more time to focus on the clients who are ready to work with you now!nnExamples: Downloadable Information Products (ebooks, special reports, etc.) - Blog - Free Articles – Free Podcasts – Free Videos – Free Information Calls or Webinars.nnIdea #2: Stand OutnTo get the attention of ideal prospects, you must stand out from the crowd. Everyday information isn't unique information. You have to show ideal prospects what makes you different from others in your industry. Be willing to share personal and professional experiences - and the lessons you've learned from those experiences. You have a unique perspective that separates you from the crowd. When you begin sharing what makes you different, it becomes easier for your ideal prospect to identify you from the rest of the crowd.nnExamples: Your unique experience is your Unique Selling Point (USP). You are your greatest USP. Even if you're selling a corporate product or service, what makes it unique is what you bring to the table because no one else delivers that in the way that only you are able.nnLet me share a quick story with you. A real estate agent friend of mine had a client who wanted a specific house in a specific area of town. They agreed on a fair price for the house based on the comps for that house in that area and the agent went to the owners house with a bottle of champagne and said that he just sold his house. The home owner said that his house wasn't up for sale. The agent then said to the home owner that he had another house for him that he thinks he will really like owning. This whole situation worked out for everyone. Wow. That is being unique and creative which won the business.nnIdea #3: Create Low-Touch, High Volume ProgramsnA common mistake among many entrepreneurs is spending too much time on non-paying prospects and low-end clients. This is you if: you find your schedule is maxed out, and you're not creating enough revenue. The solution is to create a way to reach low-end clients that does not require a direct exchange of your time or effort. Create free and low-end solutions like the ones mentioned in Tip #1 where you can reach a larger pool of prospects and paying clients without having to work harder.nnGo to www.accountabilitycoach.com/coaching-store/inner-circle-store/ and sign up for my FREE Silver Membership, so you can take advantage of complimentary online resources and tools such as the Ideal Client Profile exercise tool to help you hone clients to those who are best served by you and you really want to work with.nnExamples: Information Products - Virtual Memberships (Information, Videos, Training Calls and Webinars, interviews with other experts who provide value, how to audios, etc.) - Internet Networking Group or Virtual AssSupport the show

[[:encoded, "Most entrepreneurs experience a critical stage in their business where they need to consistently build their client base, yet they don't have the time or resources to devote to serving more clients. So, how do you get more clients without working harder? nnLet's talk about 6 tips to help you do this. nnIdea #1: Create Information ResourcesnRegardless of your industry, your business has a powerful point of leverage that can be used to find and keep more clients: information. Create free and low-cost channels through which you can introduce yourself and your business - without significant time or effort investment on the backend. This is the “Create-It-And-Leave-It” method that creates not only more avenues for prospects to learn about you, but also expands your market reach and/or revenue.nn*The goal here is to create a hands-off/low-touch method to allow prospects the opportunity to Know-Like-Trust you. As we all know, this process takes time and effort. By providing these hands-off/low-touch resources, you will free up your time which will boost revenue because you'll have more time to focus on the clients who are ready to work with you now!nnExamples: Downloadable Information Products (ebooks, special reports, etc.) - Blog - Free Articles – Free Podcasts – Free Videos – Free Information Calls or Webinars.nnIdea #2: Stand OutnTo get the attention of ideal prospects, you must stand out from the crowd. Everyday information isn't unique information. You have to show ideal prospects what makes you different from others in your industry. Be willing to share personal and professional experiences - and the lessons you've learned from those experiences. You have a unique perspective that separates you from the crowd. When you begin sharing what makes you different, it becomes easier for your ideal prospect to identify you from the rest of the crowd.nnExamples: Your unique experience is your Unique Selling Point (USP). You are your greatest USP. Even if you're selling a corporate product or service, what makes it unique is what you bring to the table because no one else delivers that in the way that only you are able.nnLet me share a quick story with you. A real estate agent friend of mine had a client who wanted a specific house in a specific area of town. They agreed on a fair price for the house based on the comps for that house in that area and the agent went to the owners house with a bottle of champagne and said that he just sold his house. The home owner said that his house wasn't up for sale. The agent then said to the home owner that he had another house for him that he thinks he will really like owning. This whole situation worked out for everyone. Wow. That is being unique and creative which won the business.nnIdea #3: Create Low-Touch, High Volume ProgramsnA common mistake among many entrepreneurs is spending too much time on non-paying prospects and low-end clients. This is you if: you find your schedule is maxed out, and you're not creating enough revenue. The solution is to create a way to reach low-end clients that does not require a direct exchange of your time or effort. Create free and low-end solutions like the ones mentioned in Tip #1 where you can reach a larger pool of prospects and paying clients without having to work harder.nnGo to www.accountabilitycoach.com/coaching-store/inner-circle-store/ and sign up for my FREE Silver Membership, so you can take advantage of complimentary online resources and tools such as the Ideal Client Profile exercise tool to help you hone clients to those who are best served by you and you really want to work with.nnExamples: Information Products - Virtual Memberships (Information, Videos, Training Calls and Webinars, interviews with other experts who provide value, how to audios, etc.) - Internet Networking Group or Virtual AssSupport the show

[[:encoded, "Most entrepreneurs experience a critical stage in their business where they need to consistently build their client base, yet they don't have the time or resources to devote to serving more clients. So, how do you get more clients without working harder? nnLet's talk about 6 tips to help you do this. nnIdea #1: Create Information ResourcesnRegardless of your industry, your business has a powerful point of leverage that can be used to find and keep more clients: information. Create free and low-cost channels through which you can introduce yourself and your business - without significant time or effort investment on the backend. This is the “Create-It-And-Leave-It” method that creates not only more avenues for prospects to learn about you, but also expands your market reach and/or revenue.nn*The goal here is to create a hands-off/low-touch method to allow prospects the opportunity to Know-Like-Trust you. As we all know, this process takes time and effort. By providing these hands-off/low-touch resources, you will free up your time which will boost revenue because you'll have more time to focus on the clients who are ready to work with you now!nnExamples: Downloadable Information Products (ebooks, special reports, etc.) - Blog - Free Articles – Free Podcasts – Free Videos – Free Information Calls or Webinars.nnIdea #2: Stand OutnTo get the attention of ideal prospects, you must stand out from the crowd. Everyday information isn't unique information. You have to show ideal prospects what makes you different from others in your industry. Be willing to share personal and professional experiences - and the lessons you've learned from those experiences. You have a unique perspective that separates you from the crowd. When you begin sharing what makes you different, it becomes easier for your ideal prospect to identify you from the rest of the crowd.nnExamples: Your unique experience is your Unique Selling Point (USP). You are your greatest USP. Even if you're selling a corporate product or service, what makes it unique is what you bring to the table because no one else delivers that in the way that only you are able.nnLet me share a quick story with you. A real estate agent friend of mine had a client who wanted a specific house in a specific area of town. They agreed on a fair price for the house based on the comps for that house in that area and the agent went to the owners house with a bottle of champagne and said that he just sold his house. The home owner said that his house wasn't up for sale. The agent then said to the home owner that he had another house for him that he thinks he will really like owning. This whole situation worked out for everyone. Wow. That is being unique and creative which won the business.nnIdea #3: Create Low-Touch, High Volume ProgramsnA common mistake among many entrepreneurs is spending too much time on non-paying prospects and low-end clients. This is you if: you find your schedule is maxed out, and you're not creating enough revenue. The solution is to create a way to reach low-end clients that does not require a direct exchange of your time or effort. Create free and low-end solutions like the ones mentioned in Tip #1 where you can reach a larger pool of prospects and paying clients without having to work harder.nnGo to www.accountabilitycoach.com/coaching-store/inner-circle-store/ and sign up for my FREE Silver Membership, so you can take advantage of complimentary online resources and tools such as the Ideal Client Profile exercise tool to help you hone clients to those who are best served by you and you really want to work with.nnExamples: Information Products - Virtual Memberships (Information, Videos, Training Calls and Webinars, interviews with other experts who provide value, how to audios, etc.) - Internet Networking Group or Virtual AssSupport the show

One of the fastest ways to accelerate your growth is to sell to ideal prospects, the type of companies that are a great fit for your business. Mark Hunter, The Sales Hunter, clearly explains how to build an Ideal Client Profile in his book, High Profit Prospecting. Today, you'll learn about the power of focusing your sales and marketing efforts on ideal clients along with helpful tips to get started.

Ideal Customer Profiles are definitely a “Marketing buzz” term today, and legitimately so, if you understand the power of the concept and apply it to your customer acquisition programs. an Ideal Customer Profile describes the characteristics of the best customer you would like to acquire and maintain over time. ----more---- If you were a direct marketer or an e-commerce guru, you would recognize this type of relationship as having high customer lifetime value, which would give you the highest revenue and profitability over the longest relationship time. We're going to discuss how to practically implement the concept of an Ideal Customer Profile and talk about why it's important, as well as how it can dramatically impact your business when applied to your Marketing and Sales programs. Additional resources referred to in this program can be found here: Free Sales Pipeline eBook: https://contact.chiefoutsiders.com/improving-lead-gen-ebook Free article co-authored by the host and guest: https://www.chiefoutsiders.com/blog/finding-grand-slam-clients  The Practical CMO is sponsored by Chief Outsiders. Chief Outsiders is an Executives-as-a-Service firm. We have placed over 850 CMOs into client companies. Our mission is to help companies with their growth challenges by providing a CMO to crystalize the growth strategy and get the growth plan implemented. Chief Outsiders brings the discipline of marketing to companies who've never had a VP of Marketing or CMO in the executive suite. CEOs often engage them when they are frustrated with their organization's ability to implement their vision for growth. Their objective is not to place a permanent CMO into the organization, but to get the marketing function working, and then leave a strong foundation for clients to operate. Chief Outsiders, we're here when you need an interim, highly qualified C-Suite solution. Let us help lessen your frustration - visit chiefoutsiders.com.  

[[:encoded, "Have you ever thought about buying a new car and then you see that car everywhere you look when driving around town? When we think and focus on something, it makes it easier for us to create more reality around achieving or obtaining that. nnCheck out the “Slots and Replication” exercise and worksheet to more quickly and easily help you add more ideal clients. When you clearly articulate the attributes and character of your ideal clients, you can create and activate a system for replicating them, also known as gathering referrals. This system of asking for and getting quality referrals is the lifeblood of the successful financial services practice and the only way to reach the ultimate goal of having a full community of great clients that you serve. If you are operating your business as a Trusted Advisor, you can expect your clients to willingly, eagerly, and graciously shower you with the mother lode of referrals.nnI was recently talking with an Advisor who has 22 Ideal Clients. First of all, that is awesome for him. Now all he needs to do is replicate them to get the balance of the 28 Ideal Clients he wants to add to his community so he will be in a position to just serve those 50 Ideal Clients. We walked through how he can easily and quickly get referrals from his 22 Ideal Clients that would give him more than enough people in the pool to get his final 28 Ideal Clients. Easy peasy! nnTo download your complimentary slots and replication exercise and worksheet, go to: https://www.accountabilitycoach.com/slots-replication-worksheet/.nnIf you need assistance with creating or updating your Ideal Client Profile, take advantage of my online exercise under the Free Silver Membership (https://www.accountabilitycoach.com/coaching-store/inner-circle-store/). There are many other complimentary business tips and resources you can have access to when you are a member of the Silver Membership at accountabilitycoach.com. nnIf you are getting value from any of Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it, and love to hear from you and requests for topics you would find of value.nnFeel free to share my Podcasts with others as they can be found on most podcast platforms and in most English-speaking countries. Most of my podcasts are only 8-15 minutes long, so you can easily listen to them while you exercise or during drive time. If you would like to get a short DAILY fix from me, feel free to subscribe to The Accountability Minute, which can be found on iTunes, Alexa, GooglePlay Music and Apple HomePod, and in most English speaking countries.nnAim for what you want each and every day! nAnne BachrachnThe Accountability Coach™nThe Results Accelerator™ nnTo help you stay focused and on track to achieving your goals, check out these other high-value resources.n- Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach)n- Subscribe to my high-value Blog (https://www.accountabilitycoach.com/blog/) n- Anne's Facebook page (https://www.facebook.com/TheAccountabilityCoach)n- Anne's Linked-in page https://www.linkedin.com/in/annebachrachn- Connect with me on Pinterest (https://pinterest.com/resultsrule/)n- Connect with me on Instagram (https://www.instagram.com/annebachrach/)nnTake advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. nnCheck out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/.nnGo to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probSupport the show

[[:encoded, "Have you ever thought about buying a new car and then you see that car everywhere you look when driving around town? When we think and focus on something, it makes it easier for us to create more reality around achieving or obtaining that. nnCheck out the “Slots and Replication” exercise and worksheet to more quickly and easily help you add more ideal clients. When you clearly articulate the attributes and character of your ideal clients, you can create and activate a system for replicating them, also known as gathering referrals. This system of asking for and getting quality referrals is the lifeblood of the successful financial services practice and the only way to reach the ultimate goal of having a full community of great clients that you serve. If you are operating your business as a Trusted Advisor, you can expect your clients to willingly, eagerly, and graciously shower you with the mother lode of referrals.nnI was recently talking with an Advisor who has 22 Ideal Clients. First of all, that is awesome for him. Now all he needs to do is replicate them to get the balance of the 28 Ideal Clients he wants to add to his community so he will be in a position to just serve those 50 Ideal Clients. We walked through how he can easily and quickly get referrals from his 22 Ideal Clients that would give him more than enough people in the pool to get his final 28 Ideal Clients. Easy peasy! nnTo download your complimentary slots and replication exercise and worksheet, go to: https://www.accountabilitycoach.com/slots-replication-worksheet/.nnIf you need assistance with creating or updating your Ideal Client Profile, take advantage of my online exercise under the Free Silver Membership (https://www.accountabilitycoach.com/coaching-store/inner-circle-store/). There are many other complimentary business tips and resources you can have access to when you are a member of the Silver Membership at accountabilitycoach.com. nnIf you are getting value from any of Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it, and love to hear from you and requests for topics you would find of value.nnFeel free to share my Podcasts with others as they can be found on most podcast platforms and in most English-speaking countries. Most of my podcasts are only 8-15 minutes long, so you can easily listen to them while you exercise or during drive time. If you would like to get a short DAILY fix from me, feel free to subscribe to The Accountability Minute, which can be found on iTunes, Alexa, GooglePlay Music and Apple HomePod, and in most English speaking countries.nnAim for what you want each and every day! nAnne BachrachnThe Accountability Coach™nThe Results Accelerator™ nnTo help you stay focused and on track to achieving your goals, check out these other high-value resources.n- Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach)n- Subscribe to my high-value Blog (https://www.accountabilitycoach.com/blog/) n- Anne's Facebook page (https://www.facebook.com/TheAccountabilityCoach)n- Anne's Linked-in page https://www.linkedin.com/in/annebachrachn- Connect with me on Pinterest (https://pinterest.com/resultsrule/)n- Connect with me on Instagram (https://www.instagram.com/annebachrach/)nnTake advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. nnCheck out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/.nnGo to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probSupport the show

[[:encoded, "Have you ever thought about buying a new car and then you see that car everywhere you look when driving around town? When we think and focus on something, it makes it easier for us to create more reality around achieving or obtaining that. nnCheck out the “Slots and Replication” exercise and worksheet to more quickly and easily help you add more ideal clients. When you clearly articulate the attributes and character of your ideal clients, you can create and activate a system for replicating them, also known as gathering referrals. This system of asking for and getting quality referrals is the lifeblood of the successful financial services practice and the only way to reach the ultimate goal of having a full community of great clients that you serve. If you are operating your business as a Trusted Advisor, you can expect your clients to willingly, eagerly, and graciously shower you with the mother lode of referrals.nnI was recently talking with an Advisor who has 22 Ideal Clients. First of all, that is awesome for him. Now all he needs to do is replicate them to get the balance of the 28 Ideal Clients he wants to add to his community so he will be in a position to just serve those 50 Ideal Clients. We walked through how he can easily and quickly get referrals from his 22 Ideal Clients that would give him more than enough people in the pool to get his final 28 Ideal Clients. Easy peasy! nnTo download your complimentary slots and replication exercise and worksheet, go to: https://www.accountabilitycoach.com/slots-replication-worksheet/.nnIf you need assistance with creating or updating your Ideal Client Profile, take advantage of my online exercise under the Free Silver Membership (https://www.accountabilitycoach.com/coaching-store/inner-circle-store/). There are many other complimentary business tips and resources you can have access to when you are a member of the Silver Membership at accountabilitycoach.com. nnIf you are getting value from any of Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it, and love to hear from you and requests for topics you would find of value.nnFeel free to share my Podcasts with others as they can be found on most podcast platforms and in most English-speaking countries. Most of my podcasts are only 8-15 minutes long, so you can easily listen to them while you exercise or during drive time. If you would like to get a short DAILY fix from me, feel free to subscribe to The Accountability Minute, which can be found on iTunes, Alexa, GooglePlay Music and Apple HomePod, and in most English speaking countries.nnAim for what you want each and every day! nAnne BachrachnThe Accountability Coach™nThe Results Accelerator™ nnTo help you stay focused and on track to achieving your goals, check out these other high-value resources.n- Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach)n- Subscribe to my high-value Blog (https://www.accountabilitycoach.com/blog/) n- Anne's Facebook page (https://www.facebook.com/TheAccountabilityCoach)n- Anne's Linked-in page https://www.linkedin.com/in/annebachrachn- Connect with me on Pinterest (https://pinterest.com/resultsrule/)n- Connect with me on Instagram (https://www.instagram.com/annebachrach/)nnTake advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. nnCheck out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/.nnGo to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probSupport the show

[[:encoded, "Today we are going to talk about 9 Tips for Inspiring Referrals.nnGetting new clients can be one of the biggest challenges in building a business; however, leveraging the power of referrals can dramatically reduce the expense and energy of building your client base. Many businesses focus on the externals of inspiring referrals, so we're going to focus on the internals. As you know, you are the hub of your business - it can only be successful to the extent you are willing to grow and learn. Before you can inspire referrals, it's important to get clear on the basics: nnTip #1: Get Clear and FocusednEver run into someone at a networking event who seems confused or vague about what they do? They're either not clear (or can't convey) on what exactly they do or whom exactly they can help. Before you can inspire referrals, you must get very clear and focused about what you specifically do and for whom. nnTip #2: Establish ExpertisenYou don't have to be the best in the industry; you have to be the best at what you do. Establishing expertise is much easier when you focus on doing what you do best. Find that thing you do that no one else does and leverage it by marketing it when you ask for referrals.nnTip #3: Know Who You Love Working WithnTo spark inspiration in others, you must be authentically passionate about whom you love to help. When you love your clients, the passion will show in your dialog and expressions, inspiring others to refer clients. Would you rather refer clients to someone who appears drab and bored with their business - or someone who appears genuine, passionate and capable? nnTip #4: Know Your Ideal ClientsnIn order to serve your clients to the best of your ability, you must know them - inside and out. What drives their passion or purpose? What makes them tick? What are their biggest challenges? How do you specifically solve them? How do they spend their leisure time? When you know your ideal clients, and can authentically relate to them, it's easier to describe them to the network connections that can send you referrals. The idea here is to grasp a broad snapshot of your ideal clients.nnTip #5: Describe Your Ideal Clients in 10 Words or LessnA unique, genuine and concise client description will inspire referrals. Knowing your clients on the deepest level (as we discussed in tip #4) is only one part of the process; the other is being able to clearly and concisely describe them. Follow this 4-Step Exercise to create a unique and genuine description: n1) List the most noticeable qualities of your ideal clients (qualities that anyone who knows your ideal client will easily recognize). n2) List the qualities you love about your ideal clients. n3) List specific problems of your clients that you solve with your expertise. n4) Finally, bring it all together by circling keywords from each list (1 through 3) and creating an Ideal Client Description in 10 words or less. An online resource and exercise to help you create or update your Ideal Client Profile is available at https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. This exercise and many other resources are available under the free Silver Membership. Use this online exercise to help you get clarity.nnTip #6: Make the Referral Process EasynMake it easy for people to refer clients to you by creating a system that manages and tracks your referrals. It doesn't have to be technologically advanced; it just has to be a reliable system that is followed every time. Whether the referral process is tracked manually or by software, the important thing to remember is to keep the process easy. Make it easy for people to send you referrals - make it easy to payout their referral fee, if there is one. The key is that the system is easy, consistent and reliable.nnTo download my complimentary referral tracking sSupport the show

[[:encoded, "Today we are going to talk about 9 Tips for Inspiring Referrals.nnGetting new clients can be one of the biggest challenges in building a business; however, leveraging the power of referrals can dramatically reduce the expense and energy of building your client base. Many businesses focus on the externals of inspiring referrals, so we're going to focus on the internals. As you know, you are the hub of your business - it can only be successful to the extent you are willing to grow and learn. Before you can inspire referrals, it's important to get clear on the basics: nnTip #1: Get Clear and FocusednEver run into someone at a networking event who seems confused or vague about what they do? They're either not clear (or can't convey) on what exactly they do or whom exactly they can help. Before you can inspire referrals, you must get very clear and focused about what you specifically do and for whom. nnTip #2: Establish ExpertisenYou don't have to be the best in the industry; you have to be the best at what you do. Establishing expertise is much easier when you focus on doing what you do best. Find that thing you do that no one else does and leverage it by marketing it when you ask for referrals.nnTip #3: Know Who You Love Working WithnTo spark inspiration in others, you must be authentically passionate about whom you love to help. When you love your clients, the passion will show in your dialog and expressions, inspiring others to refer clients. Would you rather refer clients to someone who appears drab and bored with their business - or someone who appears genuine, passionate and capable? nnTip #4: Know Your Ideal ClientsnIn order to serve your clients to the best of your ability, you must know them - inside and out. What drives their passion or purpose? What makes them tick? What are their biggest challenges? How do you specifically solve them? How do they spend their leisure time? When you know your ideal clients, and can authentically relate to them, it's easier to describe them to the network connections that can send you referrals. The idea here is to grasp a broad snapshot of your ideal clients.nnTip #5: Describe Your Ideal Clients in 10 Words or LessnA unique, genuine and concise client description will inspire referrals. Knowing your clients on the deepest level (as we discussed in tip #4) is only one part of the process; the other is being able to clearly and concisely describe them. Follow this 4-Step Exercise to create a unique and genuine description: n1) List the most noticeable qualities of your ideal clients (qualities that anyone who knows your ideal client will easily recognize). n2) List the qualities you love about your ideal clients. n3) List specific problems of your clients that you solve with your expertise. n4) Finally, bring it all together by circling keywords from each list (1 through 3) and creating an Ideal Client Description in 10 words or less. An online resource and exercise to help you create or update your Ideal Client Profile is available at https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. This exercise and many other resources are available under the free Silver Membership. Use this online exercise to help you get clarity.nnTip #6: Make the Referral Process EasynMake it easy for people to refer clients to you by creating a system that manages and tracks your referrals. It doesn't have to be technologically advanced; it just has to be a reliable system that is followed every time. Whether the referral process is tracked manually or by software, the important thing to remember is to keep the process easy. Make it easy for people to send you referrals - make it easy to payout their referral fee, if there is one. The key is that the system is easy, consistent and reliable.nnTo download my complimentary referral tracking sSupport the show

[[:encoded, "Today we are going to talk about 9 Tips for Inspiring Referrals.nnGetting new clients can be one of the biggest challenges in building a business; however, leveraging the power of referrals can dramatically reduce the expense and energy of building your client base. Many businesses focus on the externals of inspiring referrals, so we're going to focus on the internals. As you know, you are the hub of your business - it can only be successful to the extent you are willing to grow and learn. Before you can inspire referrals, it's important to get clear on the basics: nnTip #1: Get Clear and FocusednEver run into someone at a networking event who seems confused or vague about what they do? They're either not clear (or can't convey) on what exactly they do or whom exactly they can help. Before you can inspire referrals, you must get very clear and focused about what you specifically do and for whom. nnTip #2: Establish ExpertisenYou don't have to be the best in the industry; you have to be the best at what you do. Establishing expertise is much easier when you focus on doing what you do best. Find that thing you do that no one else does and leverage it by marketing it when you ask for referrals.nnTip #3: Know Who You Love Working WithnTo spark inspiration in others, you must be authentically passionate about whom you love to help. When you love your clients, the passion will show in your dialog and expressions, inspiring others to refer clients. Would you rather refer clients to someone who appears drab and bored with their business - or someone who appears genuine, passionate and capable? nnTip #4: Know Your Ideal ClientsnIn order to serve your clients to the best of your ability, you must know them - inside and out. What drives their passion or purpose? What makes them tick? What are their biggest challenges? How do you specifically solve them? How do they spend their leisure time? When you know your ideal clients, and can authentically relate to them, it's easier to describe them to the network connections that can send you referrals. The idea here is to grasp a broad snapshot of your ideal clients.nnTip #5: Describe Your Ideal Clients in 10 Words or LessnA unique, genuine and concise client description will inspire referrals. Knowing your clients on the deepest level (as we discussed in tip #4) is only one part of the process; the other is being able to clearly and concisely describe them. Follow this 4-Step Exercise to create a unique and genuine description: n1) List the most noticeable qualities of your ideal clients (qualities that anyone who knows your ideal client will easily recognize). n2) List the qualities you love about your ideal clients. n3) List specific problems of your clients that you solve with your expertise. n4) Finally, bring it all together by circling keywords from each list (1 through 3) and creating an Ideal Client Description in 10 words or less. An online resource and exercise to help you create or update your Ideal Client Profile is available at https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. This exercise and many other resources are available under the free Silver Membership. Use this online exercise to help you get clarity.nnTip #6: Make the Referral Process EasynMake it easy for people to refer clients to you by creating a system that manages and tracks your referrals. It doesn't have to be technologically advanced; it just has to be a reliable system that is followed every time. Whether the referral process is tracked manually or by software, the important thing to remember is to keep the process easy. Make it easy for people to send you referrals - make it easy to payout their referral fee, if there is one. The key is that the system is easy, consistent and reliable.nnTo download my complimentary referral tracking sSupport the show

In this episode, Kevin tells a funny story about how he unwittingly shared his client profile with a group of families on vacation. Then he and Stephen discuss research-backed strategies advisors can use to tell clients they're open for business and what their ideal client looks like. Have a question? Ask on Twitter or Instagram using #AskStephenAndKevin. About the Podcast Stephen Boswell (author of Best Practices of Elite Advisors) and Kevin Nichols (author of The Indispensable LinkedIn Sales Guide) host a lively discussion around issues pertinent to financial professionals. The Oechsli Institute is a thought leader for financial advisors, financial planners, and financial firm leadership looking to improve their abilities to attract and service affluent clients. Tune in if you want to know things like: - The most effective financial advisor marketing strategies - How affluent consumers conduct digital due diligence - Elite financial advisor client service models - Tips for getting referrals from clients and COIs - Online branding for elite financial advisors - How to use LinkedIn, Twitter, Facebook and Instagram for prospecting Questions for our next episode? #AskStephenAndKevin www.oechsli.com 800-883-6582 Tags: financial advisor, financial planner, RIA, insurance agent, marketing, sales, social media, LinkedIn, Twitter, Facebook, Instagram, affluent, luxury, millennial, baby boomer

In this episode, Kevin tells a funny story about how he unwittingly shared his client profile with a group of families on vacation. Then he and Stephen discuss research-backed strategies advisors can use to tell clients they're open for business and what their ideal client looks like. Have a question? Ask on Twitter or Instagram using #AskStephenAndKevin. About the Podcast Stephen Boswell (author of Best Practices of Elite Advisors) and Kevin Nichols (author of The Indispensable LinkedIn Sales Guide) host a lively discussion around issues pertinent to financial professionals. The Oechsli Institute is a thought leader for financial advisors, financial planners, and financial firm leadership looking to improve their abilities to attract and service affluent clients. Tune in if you want to know things like: - The most effective financial advisor marketing strategies - How affluent consumers conduct digital due diligence - Elite financial advisor client service models - Tips for getting referrals from clients and COIs - Online branding for elite financial advisors - How to use LinkedIn, Twitter, Facebook and Instagram for prospecting Questions for our next episode? #AskStephenAndKevin www.oechsli.com 800-883-6582 Tags: financial advisor, financial planner, RIA, insurance agent, marketing, sales, social media, LinkedIn, Twitter, Facebook, Instagram, affluent, luxury, millennial, baby boomer