Podcasts about social tools

Elena Churilova, Chief Executive Officer, CinoFor the Gen Z or millennial in your life a virtual payment card (there is no piece of plastic) sits on the smartphone as an adjunct to your digital wallet, and the group virtual payment card acts as a bill-splitter. It allows for payments to be made together at the same time, connecting one virtual card to multiple bank accounts. This means, for example, that there is no more argument about who owns what to whom after a restaurant bill is split. Virtual group payment solution Cino is already available across Europe and has plans to launch in the UK. Elena Churilova, CEO of Cino explains the concept to Robin Amlôt of IBS Intelligence. 

In this episode, Stacy and Ashley talks deep into the intricacies of leveraging social tools and platforms for effective event marketing and customer expansion. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

While navigating any space, place or people following some safe social behavioral tools can enhance our quality of life and relationships. Don't just get information get affirmations as well. --- Send in a voice message: https://podcasters.spotify.com/pod/show/diamond-chronicles/message Support this podcast: https://podcasters.spotify.com/pod/show/diamond-chronicles/support

Hedvig speaks with Ady Namaran Coulibaly about African Languages Week, Language Services Providers like her company Bolingo, and the essential role these play in understanding the cultural and linguistic nuances across the African continent.For the full show notes including more guest information and links, visit podcast.abundate.org/19.Apply now for the Speak With Abundance programme starting in January 2023. I'll only admit people who I know will see real results, so get all the details and apply by visiting abundate.org/SWA.

Darryl Praill is the CMO at Agorapulse where he leads a global team of 40. Prior to that, he held executive roles with companies like SAP, IBM, Kinaxis, Airbus and VanillaSoft. He has consulted for AC Nielsen, Salesforce.com, UBM and Tweed. He is also a speaker at keynotes and on podcasts (which at last count runs into the hundreds).  You become convinced after hearing Darryl, he has a commanding grasp of how the social media game is played. He got onto social platforms earlier than anyone I know. He was posting audio & video content as soon as they'd let him, and his posts were from eyebrow-raising locales such as on top of parking garages, to the middle of a golf course fairway to the Arc de Triomph in Paris. The comments and engagement he generates must be seen to be believed. Where did he get this sixth sense on using social media? I think he learned to think strategically growing up in Chatham Ontario, where he played chess and became one of the highest-ranked high school students in his region. Yet, to play the social media game in the 2020s takes not just posting strategies but also sophisticated listening, triaging and interacting with our audience. And in his day-job marketing a social media management tool, he has a birds-eye view of how tools have evolved to help us play this game.  He is one of the only people to have appeared twice on this podcast, and he joins me today from his home office in Ottawa. My friend, Darryl Praill. People/Products/Concepts Mentioned in Show Darryl's Inside Inside Sales podcast (which is one of two podcasts that he hosts) Darryl's been on LinkedIn since 2004 Darryl's been on Twitter since 2008 Darryl works at the Social Media Management software company Agorapulse Other S.M. Mgmt tools: Hootsuite,  Recent survey of social media campaigns, showing 1.8% of links contained UTM parameters. Episode Reboot. Go listen to the other talk I had with Darryl back in Episode 28: Thought-Leading Content on LinkedIn For more details, please visit https://funnelreboot.com/episode-122-evolving-social-tools-with-darryl-praill/

To paraphrase one of the Co-founders of Metaweave, if you're thinking of making something then "it must be built". These thoughts among many factors led Cromatikap to the Open Web Foundry (visit forward.arweave.dev) to go and build social utilities specifically designed for the Permaweb. The journey has not be straightforward, especially the formation of their legal entity which is now based in Portugal, also known as "Silicoin Valley" or the "Silicon Valley of Europe". Like many founders, it can be overwhelming to start a new company, manage legal needs, and sort out investments. They've adapted and now have operations up and running, becoming defacto "Arweave Ambassadors" as they connect with all of the web3 builders in Portugal. In our conversation, we discuss the Account Protocol, Permatweet,and the Twitter Bridge. These tools make it easy to both explore the dApps on the Permaweb as well as connect web2 platforms with web3. Check out Metaweave.com to learn more and experience the discussed tools first hand.Also, be sure and follow @onlyarweave for all things Arweave related.

This episode is a break down on tools used in society. We have the goofy of the week and the Sincerely Dri Motivation of the week

In this episode, Brynne and Bill are joined by Carson Heady, director of health solutions – U.S. Health & Life Sciences at Microsoft. Tune in how you can find success by focusing on the quality and the quantity of outreach, and building a community around what you're doing.

In episode 6, the hosts, Donovan Bailey and Simon Jain, touch base on the first post Olympic track meet, and the return, and subsequent loss of the maligned Sha'cari Richardson. Did social media and over-marketing play a factor? Are we missing the real story form the Prefontaine championships? Did the natural powers of the wind create personal bests? The debate exposes a few insights and leads into how far athletes should go on social media; and does using these platforms to their fullest, interfere with their performance or reputation. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Arrow Electronics took home the 2021 Silver Edison Award in the category of Social Tools for Disabilities & Illnesses for its Belle Dragon social robot. The project granted the wish of 14-year-old cancer patient Belle Cress through Make-A-Wish Colorado. This marks the third consecutive year that Arrow's Corporate Social Responsibility humanitarian technology program has been recognized with an Edison Award. Congratulations!The Edison Awards organization also named Arrow engineering services project manager Victoria Bohannon-Pea as a 2021 Lewis Latimer Fellow. Bohannon-Pea, who joined Arrow as an intern in 2014, managed the dragon's development and coordinated several technology partners and suppliers. The Latimer fellows will meet regularly to exchange ideas and build a new community of African American innovators. It is named for Lewis Howard Latimer, a Black inventor and patent draftsman who improved Thomas Edison's original light bulb by patenting the use of a long-lasting carbon filament. Latimer's invention paved the way for the commercialization of lighting.

Womxn in Motion: The fourth Master symposium in the series Women in the Arts and Leadership, on October 7 and 8, 2020, at the Art Institute at the FHNW Academy of Art and Design in Basel was dedicated to ideas and iterations of performance, and to the way in which its embodied practices—its bodies—are often framed or received by narrow notions not only of gender, race, class, geography, technology, and temporality, but of what performance itself means and entails: a body in motion, for example. Whose body, though, and what kind of movement? Movement, indeed, is always both, suggesting something singular—a body in tender, private effort—and something collective.Presence, proximity, voice, movement, and performative relations are the tools by which many contemporary artists, in unprecedented ways, continue to explore how to create equitable space for our ever-regulated, dully delimited bodies. This symposium served those practices, examining how performance has become the means by which so many artists and thinkers reflect on and denounce political systems that foster inequity, violence, and binary relations at their core. Our various guests made explicit this set of relations—between singularity and collectivity, authenticity and performativity, a language of narrativity both visual and linguistic, movement both physical and intellectual. The complicated desire to perform for others and with others, and to read such performances correctly, was a recurring idea and impulse of the Womxn in Motion symposium, as it continued with performances, conversations, screenings, and readings by artists, thinkers, poets, filmmakers, composers, and teachers—performers all—including Kat Anderson, Julieta Aranda, Barbara Casavecchia, Mayra A. Rodríguez Castro, Pan Daijing, Dorota Gawęda and Eglė Kulbokaitė, Ingela Ihrman, Pauline Curnier Jardin, Bhanu Kapil, Lynne Kouassi, Isabel Lewis, Tessa Mars, Sonia Fernández Pan, Sadie Plant, and Martina-Sofie Wildberger.Social ToolsIn this episode Chus Martínez and Quinn Latimer are in conversation with Isabel Lewis, Lynne Kouassi and Sadie Plant.Isabel Lewis is a Berlin-based artist born in Santo Domingo, Dominican Republic. Trained in literary criticism, dance, and philosophy, her work encompasses myriad forms, from lecture performances to workshops, music sessions, parties, hosted occasions, and large-scale artistic/programmatic works like the Institute for Embodied Creative Practices.Lynne Kouassi is a Basel-based artist whose works explore the excluding effects of structural dominance and other normative orders, as well as the historical and social conditions that shape the relationship between body, gender, knowledge, and power. Her practice also addresses strategies for escaping control and questions of migration. Sadie Plant is a British philosopher, cultural theorist, and author based in Biel/Bienne. In her research and writings, she offers an alternative, feminist account of the history and nature of digital technology, and the influence of psychoactive substances on Western culture.

Womxn in Motion: The fourth Master symposium in the series Women in the Arts and Leadership, on October 7 and 8, 2020, at the Art Institute at the FHNW Academy of Art and Design in Basel was dedicated to ideas and iterations of performance, and to the way in which its embodied practices—its bodies—are often framed or received by narrow notions not only of gender, race, class, geography, technology, and temporality, but of what performance itself means and entails: a body in motion, for example. Whose body, though, and what kind of movement? Movement, indeed, is always both, suggesting something singular—a body in tender, private effort—and something collective.Presence, proximity, voice, movement, and performative relations are the tools by which many contemporary artists, in unprecedented ways, continue to explore how to create equitable space for our ever-regulated, dully delimited bodies. This symposium served those practices, examining how performance has become the means by which so many artists and thinkers reflect on and denounce political systems that foster inequity, violence, and binary relations at their core. Our various guests made explicit this set of relations—between singularity and collectivity, authenticity and performativity, a language of narrativity both visual and linguistic, movement both physical and intellectual. The complicated desire to perform for others and with others, and to read such performances correctly, was a recurring idea and impulse of the Womxn in Motion symposium, as it continued with performances, conversations, screenings, and readings by artists, thinkers, poets, filmmakers, composers, and teachers—performers all—including Kat Anderson, Julieta Aranda, Barbara Casavecchia, Mayra A. Rodríguez Castro, Pan Daijing, Dorota Gawęda and Eglė Kulbokaitė, Ingela Ihrman, Pauline Curnier Jardin, Bhanu Kapil, Lynne Kouassi, Isabel Lewis, Tessa Mars, Sonia Fernández Pan, Sadie Plant, and Martina-Sofie Wildberger.Social ToolsIn this episode Chus Martínez and Quinn Latimer are in conversation with Isabel Lewis, Lynne Kouassi and Sadie Plant.Isabel Lewis is a Berlin-based artist born in Santo Domingo, Dominican Republic. Trained in literary criticism, dance, and philosophy, her work encompasses myriad forms, from lecture performances to workshops, music sessions, parties, hosted occasions, and large-scale artistic/programmatic works like the Institute for Embodied Creative Practices.Lynne Kouassi is a Basel-based artist whose works explore the excluding effects of structural dominance and other normative orders, as well as the historical and social conditions that shape the relationship between body, gender, knowledge, and power. Her practice also addresses strategies for escaping control and questions of migration. Sadie Plant is a British philosopher, cultural theorist, and author based in Biel/Bienne. In her research and writings, she offers an alternative, feminist account of the history and nature of digital technology, and the influence of psychoactive substances on Western culture.

Today we’re speaking with Ashley Hockney, Director of Marketing at Buffer.You can find her on social at:www.linkedin.com/in/ashleyhockneywww.instagram.com/ashleyhockneywww.twitter.com/ashleyhockneyFind WIIM online:www.iamwiim.comJoin our community:www.iamwiim.com/joinJoin our Industry Only Private Facebook Group:www.facebook.com/groups/wiimindustryJoin our Creator Only Private Facebook Group:www.facebook.com/groups/wiimcreators/Follow us on Instagram:www.instagram.com/iamwiimp

In deze LTTF spreekt Jarno Duursma met Menno Lanting. Wat zijn de do's and don'ts van digitale transformatie tijdens de huidige crisis? Zijn deze anders dan normaal gesproken?  Hoe zorg je dat je als bedrijf niet meer reactief bezig bent met de digitale transformatie maar een bewuste pro actieve strategie hanteert? Waarom behalen digitale transformaties in het algemeen vaak niet de beoogde resultaten?  Waarom is het zo moeilijk om een organisatie te veranderen? Bedrijven moeten zich steeds aanpassen, maar dat wil toch lang niet iedere medewerker? Hoe injecteer je medewerkers met nieuwsgierigheid, flexibiliteit en ondernemerschap?  Wat is de definitie van goed leiderschap? Waarom is leiderschap zo belangrijk?Menno Lanting geldt als dé expert op het gebied van de impact van de snel veranderende wereld op leiderschap, innovatie en hoe wij werken. Menno spreekt en schrijft over innovatie, technologie, disruptie, business modellen, organisatie 3.0 en leiderschap. Hij is onder andere auteur van Olietankers en speedboten, Disruptie in de overheid, Het ge­heim van disruptie, Hoe word ik een speed­boot?, De slim­me organisatie, De disruptieparadox, Iedereen CEO en Connect!De rode draad in het werk van Menno is ‘aanpassingsvermogen'. Hij adviseert organisaties hoe aangesloten te blijven bij de veranderende wereld.

The World Transformed took place in Liverpool in September 2018, just three days before Social Tools took place in Helsinki. Sophie Hope managed to attend both of them.

A ramble by a social media bloke with a cold, episode three touches on the basics of social media platform tools that you might try, when you're starting out. For Free. To Start With.

Want to save time creating content and ads for your social media marketing? Interested in tools that help you track content and ad performance? In this episode, I interview Ian Cleary, the founder of a digital agency with a popular marketing technology blog. He's also the co-founder of an email marketing outreach tool.  Show notes: https://www.socialmediaexaminer.com/278

Welcome to Episode 90 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. In this episode we take a look at the revamped HubSpot social tools, and start analysing some Facebook ad hacks. Recorded: Thursday 08 June 2017 | Published: Monday 26 June 2017 Full show notes available here: https://hubshots.com/episode-90/

This week on WPblab Bridget Willard and Jason Tucker will be discussing the ways in which you can manage social media using 3rd party tools to help you the WordPress freelancer spend less time doing more.* Sharing buttons on your blog/site are super important – not everyone is going to have or install extensions to help them share your posts* Facebook https://developers.facebook.com/tools/debug/* Twitter https://cards-dev.twitter.com/validator* Mashshare https://wordpress.org/plugins/mashsharer/ — social media share buttons* Social Warfare https://wordpress.org/plugins/social-warfare/* Yoast SEO Plugin — Allow Open Graph Data (Social Settings — Enable Facebook)* Don’t install with another SEO plugin, just use it by itself!* Make sure to use and update your metadata!!* Don’t forget your feature images* Use iOS to grab the featured image on a iPhone or iPad https://itunes.apple.com/us/app/imagedrain-download-all-images-from-safari/id932866396?mt=8* Buffer.com — Social sharing and scheduling for Twitter, LinkedIn, Facebook, Google Plus* Even the free account will allow you to set a schedule* shares your content at the best possible times throughout the day so that your followers and fans see your updates more often* Can choose to share posts immediately or save it to your queue* 10 social profiles in the Awesome Plan for $10/mo* https://buffer.com/awesome?utm_campaign=footer* Supports campaign tracking and analytics* ReBuffer – find what’s performing well and reschedule it for posting again!* Using the right tools for the right reasons is how you optimize your time* Automation vs. Scheduling – automation does not involve human interaction, scheduling is a human carefully crafting posts and setting them up for optimal times* https://2017.atlanta.wordcamp.org/session/smarter-social-sharing-for-killer-content-marketing/ * Hootsuite.com / Hootsuite Pro is $14.99* (Bridget’s affiliate link: http://signup.hootsuite.com/signup-upgrade/?utm_campaign=partner_commission_junction&utm_source=commission_junction&utm_medium=partner )* Will either automatically schedule posts or you can choose a time* Link Shortening: Bitly.com* Branded short domains from Bitly – https://bitly.com/pages/landing/branded-short-domains-powered-by-bitly?* Question: Scheduling Tweets, why do them at different times?https://www.youtube.com/watch?v=O0e3tsZeBw0&autoplay=1“Dispatch Content with Intention #GuruMinute”* How to Post to Instagram and Twitterhttps://ifttt.com/applets/aVxGRrtD-tweet-your-instagrams-as-native-photos-on-twitter* Keep social media content relative to the network your own – be aware of your venue* i.e. See acast.com/privacy for privacy and opt-out information.

This week on WPblab Bridget Willard and Jason Tucker will be discussing the ways in which you can manage social media using 3rd party tools to help you the WordPress freelancer spend less time doing more.Sharing buttons on your blog/site are super important – not everyone is going to have or install extensions to help them share your postsFacebook https://developers.facebook.com/tools/debug/Twitter https://cards-dev.twitter.com/validatorMashshare https://wordpress.org/plugins/mashsharer/ — social media share buttonsSocial Warfare https://wordpress.org/plugins/social-warfare/Yoast SEO Plugin — Allow Open Graph Data (Social Settings — Enable Facebook)Don’t install with another SEO plugin, just use it by itself!Make sure to use and update your metadata!!Don’t forget your feature imagesUse iOS to grab the featured image on a iPhone or iPad https://itunes.apple.com/us/app/imagedrain-download-all-images-from-safari/id932866396?mt=8Buffer.com — Social sharing and scheduling for Twitter, LinkedIn, Facebook, Google PlusEven the free account will allow you to set a scheduleshares your content at the best possible times throughout the day so that your followers and fans see your updates more oftenCan choose to share posts immediately or save it to your queue10 social profiles in the Awesome Plan for $10/mohttps://buffer.com/awesome?utm_campaign=footerSupports campaign tracking and analyticsReBuffer – find what’s performing well and reschedule it for posting again!Using the right tools for the right reasons is how you optimize your timeAutomation vs. Scheduling – automation does not involve human interaction, scheduling is a human carefully crafting posts and setting them up for optimal timeshttps://2017.atlanta.wordcamp.org/session/smarter-social-sharing-for-killer-content-marketing/ Hootsuite.com / Hootsuite Pro is $14.99(Bridget’s affiliate link: http://signup.hootsuite.com/signup-upgrade/?utm_campaign=partner_commission_junction&utm_source=commission_junction&utm_medium=partner )Will either automatically schedule posts or you can choose a timeLink Shortening: Bitly.comBranded short domains from Bitly – https://bitly.com/pages/landing/branded-short-domains-powered-by-bitly?Question: Scheduling Tweets, why do them at different times?https://www.youtube.com/watch?v=O0e3tsZeBw0&autoplay=1“Dispatch Content with Intention #GuruMinute”How to Post to Instagram and Twitterhttps://ifttt.com/applets/aVxGRrtD-tweet-your-instagrams-as-native-photos-on-twitterKeep social media content relative to the network your own – be aware of your venuei.e. – People generally don’t want to read a blog post on instagram, they want photosUTM codes: A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you.Google Analytics Campaign URL Builderhttps://ga-dev-tools.appspot.com/campaign-url-builder/Google Analytics – Acquisition Reports – social media11.4 is the average pieces of content that most people engage with before they decide to make a purchaseHow to strip UTM Codes https://shoehornwithteeth.com/ramblings/2015/11/strip-analytics-url-parameters-before-bookmarking/If you see someone is a referrer to your site and their referrals are converting, make sure to reach out and recognize them in some way!  Make them an affiliate or send them a mug/gear as a thank you!Classic Retweet for Chrome https://chrome.google.com/webstore/detail/classic-retweet/mejfljhfeahhhicjefeehikaooffggmf?hl=en(keep in mind when retweeting w/ the new ‘Retweet’ button, people can turn off your retweets)WPArmchair now Conferencia —  https://www.conferencia.iohttps://www.google.com/alertsIfttt.com – tweet when your local wordcamp posts somethinghttps://ifttt.com/applets/52396035d-if-new-feed-item-from-https-2017-oc-wordcamp-org-feed-then-post-a-tweet-with-image-to-jasontucker/editUse Google alerts to search for you or your company and have it sent to your email first, so you can preview the content before sharing it to your websiteHow to share your friends posts on Twitter w/ an imagehttps://ifttt.com/applets/33067038d-if-new-feed-item-from-http-zeek-com-feed-then-add-photo-to-twitter-buffer-jasontuckerhttps://ifttt.com/applets/12169307d-tweet-when-a-new-video-from-your-wordcamp-is-posted-on-wordpress-tvThanks for helping with our show notes!Cheryl LaPrade @yaycherylSherie LaPrade @heysherieDoug Knoyle @dougster123The post WPblab EP73 – WordPress Freelancers: Optimize Your Time With Social Tools appeared first on WPwatercooler. See acast.com/privacy for privacy and opt-out information.

Welcome to Episode 77 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Full show notes available here: https://hubshots.com/episode-77/ Join our WhatsApp group here: http://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ We’re also testing a new Facebook Messenger HubShots Room: https://www.messenger.com/t/1099519836821248 https://m.me/g/AbYPyswc4gtK5d5c HubShots Facebook Chatbot: http://m.me/HubShotsPodcast Recorded: Monday 20 March 2017 | Published: Friday 31 March 2017

Special Guests: Jo Dodds & Jo Moffatt As our latest guest had a family emergency and couldn't join us, we (Jo & Jo - yes, you do have to be called Jo to host our show!) decided to do a joint show at short notice. Join us as we discuss the use of digital and social tech to help with employee engagement within organisations, particularly relating to the four enablers and with a passing mention of a number of previous guests on the show!   Host: Jo Moffatt & Jo Dodds!  

With the Paris climate talks in full swing, the weekly GreenBiz sustainable business podcast homes in on climate action and the rise of the circular economy.

Brett Hagler was on a trip to Haiti after the 2010 earthquake where he saw too many of those displaced by the natural disaster still living in tattered blue-tarp shelters. What struck Hagler was the need for more permanent housing that could not only offer much needed safety for families, but help foster the community that was split apart following the earthquake. The non-profit startup NewStory is Hagler's answer to that need. NewStory co-founder Alexandria Lafci joins Hagler on this segment of the a16z Podcast to discuss the startup's social-media powered approach to giving -- and why even as a non-profit startup they think and act like any other for-profit tech startup looking to make a mark.

Jim Anderson, CEO of SocialFlow talks to Rudina Seseri about the role of social media and social tools in the upcoming 2016 Presidential elections.

Ever wonder if he’s a good singer? We cover that 😉 ..and FYI he posted this blog immediately after recording this episode with us. Chris Brogan oozes business and social media wisdom. Mostly because he’s been there and done that…and still doing lots. (Publisher of Owner Magazine, CEO & President of Human Business Works, His Blog: www.chrisbrogan.com, […]

I just discovered Freshdesk. This is a SUPER EASY support system. It offers SO MUCH. I was looking for a basic FAQ program found this system that not only does FAQ, but it provides live chat, forums, satisfaction surveys and much much more. I looked into it. I saw they had a free version and I had it setup in less than 10 minutes. I love that they have mobile apps to help you stay in touch. Right now they have an android app, and a soon to be iOs app (they do have an html5 version). Prices are not based on the amount of users, but on what services you need. If you are a solopreneur you could get by with the free version. I love that if someone mentions you or direct messages you, you can pull that into a system and determine if you'd like it to be a ticket or not. - very cool. Likewise you can set up an app so your private  support is on your facebook page. It integrates with EVERYTHING so now you can not only track tickets but tie it in with your billing system (I LOVE THIS FEATURE). The beauty of the system is it is hyper rich in features but they have a tone of documentation and videos to make sure you don't get stuck. Check it out at www.weeklywebtools.com/freshdesk For more information go to freshdesk.com

Over 70 percent of companies are using social technologies in some way, however very few come anywhere close to achieving the full potential benefit. In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products, or organizing political movements, people around the world are constantly using social media platforms to both seek and share information. Companies are using social technologies to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers. While 72 percent of companies are using social technologies in some way, very few are anywhere near achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. While companies will continue to develop ways to use social technologies to reach consumers and B2B customers to gather insights for product development, marketing and customer service purposes, we find that twice as much value potential lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. According to MGI estimates, by fully implementing social technologies, companies have the opportunity to raise productivity of 'interaction workers' (high-skill knowledge workers including managers and professionals) by 20 to 25 percent. By looking into how social technologies are being used today and how they are likely to evolve in the coming years in five sectors of the economy (four commercial sectors and the nonprofit sector) we have identified eight value-creating 'levers' that are used across the value chain, from product development through after-sale customer service. Overall, we estimate that between $900 billion and $1.3 trillion in value can be unlocked through the use of social technologies in the commercial sectors we examined. This level of value creation could have transformative impact across sectors and economies. But capturing this value will be a challenge for enterprises - for organizational and cultural reasons, rather than technical ones. Since 'social' is a feature that can be added to virtually any IT-enabled human interaction, the technical challenge is relatively light. But the organizational challenges are significant. For social technologies to deliver their potential economic benefits, enterprises must be open to information sharing and create cultures of trust and cooperation. They must also deal with significant risks to confidentiality, intellectual property, and reputation. Policy makers are confronted with similar challenges to ensure that personal and property rights are protected in online communities. On balance, we believe that the benefits are so compelling that business leaders, policy makers, and individuals will find ways to meet these challenges.

Over 70 percent of companies are using social technologies in some way, however very few come anywhere close to achieving the full potential benefit. In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products, or organizing political movements, people around the world are constantly using social media platforms to both seek and share information. Companies are using social technologies to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers. While 72 percent of companies are using social technologies in some way, very few are anywhere near achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. While companies will continue to develop ways to use social technologies to reach consumers and B2B customers to gather insights for product development, marketing and customer service purposes, we find that twice as much value potential lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. According to MGI estimates, by fully implementing social technologies, companies have the opportunity to raise productivity of 'interaction workers' (high-skill knowledge workers including managers and professionals) by 20 to 25 percent. By looking into how social technologies are being used today and how they are likely to evolve in the coming years in five sectors of the economy (four commercial sectors and the nonprofit sector) we have identified eight value-creating 'levers' that are used across the value chain, from product development through after-sale customer service. Overall, we estimate that between $900 billion and $1.3 trillion in value can be unlocked through the use of social technologies in the commercial sectors we examined. This level of value creation could have transformative impact across sectors and economies. But capturing this value will be a challenge for enterprises - for organizational and cultural reasons, rather than technical ones. Since 'social' is a feature that can be added to virtually any IT-enabled human interaction, the technical challenge is relatively light. But the organizational challenges are significant. For social technologies to deliver their potential economic benefits, enterprises must be open to information sharing and create cultures of trust and cooperation. They must also deal with significant risks to confidentiality, intellectual property, and reputation. Policy makers are confronted with similar challenges to ensure that personal and property rights are protected in online communities. On balance, we believe that the benefits are so compelling that business leaders, policy makers, and individuals will find ways to meet these challenges.

  Today we're talking about tools that work for you (social media tools of course!)  Jason Crouch is presenting on Blogging. As one of the most subscribed to bloggers on Active Rain and and avid blogger (with results) on other platforms Jason knows how to get the readers involved, allow them to truly experience what he writes and to develop a relationship with them as a result.  Mike Mueller will be talking about Lists. In fact he alludes to it from time to time on the show but now he is going to tell why, where and how to build lists that payoff for the small business (or big business) person looking at social media as a marketing platform.  Jeremy Blanton will be talking about video. No surprise there since Jeremy has recently been super charged by what video is and can be. He will be talking about how he uses video and how you can, too, to promote you business. Lights, camera ACTION!  Lisa Oden will be talking about Droid (as she says "of course") and how she uses it in engaging with others, business functions and staying on top of all that will help her business and the business of those she consults with.  Ken Cook will be talking about SEO. Having been directly involved in some search engine architecture and development dating back to the pre-Google days and being a part of the Gossamer Threads project will give us the opportunity to discuss the realities of SEO and how to use real data before making the decision to do something because "it sounds like it oughta work."

Have you  ever wanted to learn hieroglyphics? What if a podcast could help you with that? There is one out there and it's produced by this episode's guest. His name is Vincent Brown. Vincent is kind of a new media renaissance man, with a focus on Egyptology and the pyramids. In addition to the podcast he created, he also maintains blogs and a very active Twitter community. That's one of the things he's going to talk about is optimizing your Twitter participation for creating a community: crafting relevant tweets and how to optimize those with hashtags as well. Click here for the transcript.

This week on developerWorks, plus a chat with Valerie Skinner who blogs as Yin Meets Yang and in the group blog My developerWorks Enthusiasts.

Our wrap up podcast at the end of with Todd Watson and David Salinas.

Day 3 highlights from SXSW Interactive with Todd Watson and David Salinas.

David Meerman Scott, author of World Wide Rave, a top Kindle download on Amazon, talks with developerWorks' Scott Laningham about creating triggers that get millions of people to do your public relations for you.

Todd Watson, David Salinas, and Scott Laningham tweetup at BD Rileys Irish Pup on 6th Street in Austin to recap some SXSW Interactive session highlights from the day.

Todd Watson and Scott Laningham talk about highlights from day one of SXSW Interactive in Austin, Texas.

Irene Greif, IBM Fellow and Director of Collaborative User Experience in IBM Research Division, talks about social networking, its burgeoning value in the workplace, and IBM's focus in that space.