Podcast appearances and mentions of lisa nirell

In this episode, Greg and Geoff welcome Lisa Nirell to discuss the evolving landscape of AI and its implications for organizations. Lisa helps mindful leaders cultivate healthy companies and careers. Organizations such as AARP, Alliance Bernstein, CoStar Group, and Hilton hire Lisa to navigate high-stakes transitions. She's a two-time author, growth strategist, executive coach, open water swimmer, and meditation student. Be sure to check out her books: EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company" and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. And tune into her podcast, The Mindful Marketer, wherever you listen. Together, Lisa, Geoff, and Greg explore the importance of leadership, cultural readiness, the need for strategic planning, and the role of community support in navigating the AI revolution. Lisa introduces her AI strategy test drive, emphasizing the significance of people and experimentation in successful AI integration. The conversation culminates in reflections on the future of AI and the importance of cultivating wisdom and joy in a rapidly changing world. Interested in taking the AI Test Drive to measure your own AI readiness? You can find it here. While you're at it, be sure to subscribe to Lisa's email newsletter and receive some free leadership resources at a bonus. Chapters 00:00 Introductions 02:59 The AI Readiness Gauge and Market Trends 05:57 Cultural Shifts and Organizational Challenges 08:57 Lisa Nirell's AI Strategy Test Drive 11:49 People-Centric Approaches to AI Implementation 14:57 Navigating Job Displacement and Opportunities 17:46 Embracing Change and Innovation in Business 23:26 The Power of “Long Life Learning” 24:57 Adapting to Change in a Rapidly Evolving World 26:38 Cultivating Curiosity and Community 30:18 The Importance of Supportive Networks 35:21 Planning for AI Integration 42:39 Hopes for the Future of AI and Humanity Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Greg and Geoff answer listener questions from Lisa Nirell, Phil Gerbyshak, last week's guest Paul Chaney, and TikTok commenters in an open-mic mailbag format. They discuss the challenges of educating organizations on AI integration, emphasizing the importance of alignment, change management, and training. They explore why people prefer fake AI-generated images of themselves and the potential impact on corporate recruiting. And they delve into the topic of AI marketing ethics and the need for marketers to prioritize ethical considerations in their work. The conversation covers the importance of making small improvements, the need for responsible AI, the bare minimum approach in marketing, connecting ethics with day-to-day work, the divide between marketers who get it and those who don't, the power of authenticity, the divide between brands who get social and those who don't, and the importance of providing value to customers. 00:00 Start 00:31 Introduction and Open Mic Mailbag 03:40 Educating Organizations on AI Integration 17:48 Fake Imagery with AI and Social Media 28:34 AI Marketing Ethics (Again!) 36:06 – Divide Between Marketers Who Get It and Those Who Don't 53:58 -.Appreciation for the Audience and Final Word Learn more about your ad choices. Visit megaphone.fm/adchoices

Executive coach, Lisa Nirell, joins us to share how she helps leaders navigate AI with curiosity, confidence, and calm. In this episode, we explore Lisa's three bucket theory for time prioritization, as well as her approach to career longevity. You can connect with Lisa at: https://lisanirell.com/ To learn more about how you can use AI in your creative business, visit: https://thecopywriterclub.com/ai4c

[REPLAY: The Mindful Marketer #LinkedIn Live featuring David Allison – Episode 69] What is values-based marketing and why does it matter? In our community, CEOs and CMOs are reporting LONGER sales cycles, ineffective messaging, and customer churn.  Based on the ValueGraphics team's assessment of over 750,000 surveys globally, we have learned that demographics and psychographics are ineffective at knowing what your customers want. (10% or less effective, to be exact).  They do not help you uncover what your audience values, and they fall short of predicting how your audience will behave. In this dynamic conversation with customer research pioneer, David Allison, you will hear highlights from his just-released book, “The Death of Demographics.” In addition, you'll hear:  The limitations of traditional demographics research. The power of the 15-point archetype quiz—and how to use it. Three insightful questions you can ask your customers to discover their values. A 45-day action plan to turn your audience insights into marketing actions. You'll love the healthy banter and audience questions in this episode. Enjoy part 2 of Season 1, where we explore the new rules of content strategy. Check out these show notes, compliments of ChatGPT and David's sense of humor:   From David:    “Further to our conversation right now, I asked chat GPT to do this:   Write three short stories about mindfulness in marketing. In one of them mention Lisa Nirell, host of The Mindful Marketer. In one of them mention David Allison, founder of Valuegraphics. And in one of them, mention another famous figure who is a rethinking marketing in a more mindful way.   And in less than a minute it gave me this:   Lisa Nirell, host of ‘The Mindful Marketer,' shares her experience of using mindfulness in marketing. She explains how being present and aware in each moment helped her to make better decisions and connect with her audience in a more meaningful way. Nirell emphasizes that mindfulness allows marketers to approach their work with intention and purpose, leading to more effective and impactful campaigns. David Allison, founder of ValueGraphics, rethinks the role of mindfulness in marketing by focusing on the values of the target audience. According to Allison, marketers who understand their audience's values can craft more meaningful and relevant messaging that resonates with them. He believes that mindfulness in marketing is about being present and aware of the values and motivations of your target audience, allowing you to create campaigns that are truly impactful. Another famous figure who is rethinking marketing in a more mindful way is Simon Sinek, author of "Start with Why." Sinek argues that the most successful brands and organizations are those that have a clear sense of purpose and values. He believes that marketers should focus on inspiring and empowering their audience, rather than simply trying to sell them a product. Sinek's approach to marketing emphasizes the importance of creating meaningful connections and building trust with your audience, through mindfulness and purpose-driven campaigns.   Now for the serious announcements: Don't miss a future show – we livestream on YouTube and LinkedIn on the first Friday of each month. Join our “know ahead” list at themindfulmarketer.com. Got an idea for a future show or guest? Drop me a note: lisa@lisanirell.com with “Future Show Idea for The Mindful Marketer” in the Subject line.

How is your business playing a clear and concrete role in advancing society? What role does a mindful marketer play in cultivating conscious business practices? In this episode, Lisa Nirell sits down with a seasoned catalyst of conscious business cultures, Seth Goldman. Seth is Co-Founder of Eat the Change®, a chef-crafted brand that helps people “Snack to the Future™” with chef-crafted, planet-friendly foods. He also recently co-founded PLNT Burger. In his early years as a health and planet conservation activist, Seth co-founded Honest Tea, which he sold to Coca-Cola in 2011. Seth currently serves as the Chair of the Board of Beyond Meat. If you enjoy this podcast, please leave a review on Apple Podcasts, or wherever you get your shows.Want to join our private “know ahead” show list? Register at themindfulmarketer.com. Select your favorite show from our archives at lisanirell.com/events.

In episode 60 of “Learning Out Loud: CMO Table Stakes,” you will hear several learning strategies and resources to recession-proof your Marketing career. Like what you hear? Please leave us a review on iTunes. Want our upcoming schedule? Register at themindfulmarketer.com Curious about our private CMO peer groups and coaching programs? Visit marketinggrowthleaders.com.

Why are some marketing leaders viewed as order takers, and others become innovators? What are the new road rules to earning a Growth CMO seat? In this session, Lisa shows you the essential "on ramp" to getting there. Join us for some just-in-time career advice and new insights.

Mindfulness is not the first thing that comes to mind when talking about marketing. Zen and being one with nature is the opposite of the high-stress environment of marketing. But, Lisa Nirell makes it work! She is the mindful marketer and she's here with your host John Livesay on how to practice mindfulness. Lisa is the founder and CMO of EnergizeGrowth LLC and is also the author of The Mindful Marketer. Join in as Lisa shares the secrets to innovative marketing, why she is the CMO whisperer, and more. Go out, practice mindfulness, and make friends with nature.WANNA HOST YOUR OWN PODCAST?Click here to see how my friends at Podetize can helpGET YOUR FREE SNEAK PEEK OF JOHN'S NEW BOOK BETTER SELLING THROUGH STORYTELLINGBetter Selling Through StorytellingJOHN LIVESAY, THE PITCH WHISPERERSHARE THE SHOWDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the 'Subscribe' button below the artworkGo to the 'Ratings and Reviews' sectionClick on 'Write a Review'Love the show? Subscribe, rate, review, and share!Here's How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube

Mindfulness is not the first thing that comes to mind when talking about marketing. Zen and being one with nature is the opposite of the high-stress environment of marketing. But, Lisa Nirell makes it work! She is the mindful marketer and she's here with your host John Livesay on how to practice mindfulness. Lisa is the founder and CMO of EnregizeGrowth LLC and is also the author of The Mindful Marketer. Join in as Lisa shares the secrets to innovative marketing, why she is the CMO whisperer, and more. Go out, practice mindfulness, and make friends with nature. Love the show? Subscribe, rate, review, and share! Here's How » Join The Successful Pitch community today: JohnLivesay.com John Livesay Facebook John Livesay Twitter John Livesay LinkedIn John Livesay YouTube

As we're still in the midst of hybrid work, making a real mark for people who need to come together, innovate, and solve problems does come with some sense of isolation. In this experimental program of Ask Me Anything, I invited everyone to drop their burning questions so we may interact in this valuable exchange. Watch my latest life stream as I go in-depth with your chosen topics and my advice on what it takes to be a mindful marketer. ▶️ Ask Me Anything! Tackling Tough CMO Questions: Some key takeaways include:  ✔️ Marketing has become the dumping ground for new projects and assignments. Prove the value of marketing. Demonstrate that what you do is fuel for healthy growth. ✔️ Know the three methods of communicating for service level agreements: Asynchronous channels Virtual channels In-person meetings and communications channels ✔️ As you fulfill your commitments, ask yourself: How are you going to communicate? Who's going to own those communication channels? How frequently will they be updated?   Seriously consider these pointers as you demonstrate or revamp how you define your value in your organization.   Listen to the replay on Stitcher.   ✔️ Quickly improve your street credibility as a new CMO. Go on a listening tour. Make sure a significant portion of your time is split between customer visits and stakeholder visits. Also, look for low-hanging fruit. Get to the root cause of persistent issues.   ✔️The 3 places you can invest your time as a leader: Spinning your cycles and fixing yesterday's problems Inbox management Designing the future The goal is to address chronic issues as swiftly as possible and establish your credibility as a conscious person capable of spotting ignored challenges and opportunities. ✔️Build a service level agreement. Avoid getting things piled on your plate by listing seven key questions and your points of contact within the organization and within the sales department.   ✔️Start with a key set of initiatives. Set clear marketing goals and plan initiatives that move the needle towards them. Also, be prepared on what to do if the goals aren't met.   Watch the replay on LinkedIn. How would you rate the quality of your current brand experience? Drop me a note; I'd love to hear. Listen to the replay on Stitcher. ------------- Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs build stronger companies and better lives. Download your CMO growth planning and leadership development bonuses at themindfulmarketer.com. You will also join the "know ahead" list for our upcoming Life Streams.   Do something NEW in 2022—for your career and your personal growth. If you are feeling isolated, consider applying to the Marketing Growth Leaders. It's a collection of some of the country's top marketing leaders that have taken us ten years to cultivate. Learn more here. Copyright 2021, Lisa Nirell. All rights reserved.

The 2022 Edelman Trust Barometer delivered a serious blow to media and government entities. They reported, “The failure of leadership makes distrust the default.” For marketing leaders, truth-telling starts with YOU and how you lead your teams. We need the courage and the skills to tell the truth, even when it is uncomfortable. Our reputation depends on it. Recognizing our purpose and practicing self-awareness help us implement truth-telling in our business and marketing decisions. Watch my latest lifestream with my guest, Ron Carucci. He is a co-founder and managing partner at Navalent. He helps CEOs and executives pursue transformational change for their organizations and industries. He is a best-selling author of eight books, with his work being featured in Fortune, CEO Magazine, HBR, and Business Insider. ▶️ How to Build a Trustworthy Team & Reputation:  Watch the replay on LinkedIn. Some key takeaways include:  ✔️ The Dalai Lama once said, “The sign of a great friendship is someone who is willing to tell you the truth, even when you're not ready to hear it.” Lies may provide comfort for a moment. But to form strong long-term relationships among your team and customers, honesty should be the foundation. ✔️ Apply the three tenets of honesty: truth, justice, and purpose. Marketers should represent their company's mission to cater to these difficult times and the new normal. Don't be afraid to ask your customers the hard questions about your organization. Listen to the replay on Stitcher. ✔️ Honesty requires so much more than just “not lying.” Marketers must consider the customers' need for company accountability. They are looking to support brands that say and do the right things for the right reasons. Having purposeful marketing can create a meaningful impact on current events that matter to them. ✔️Your consumers are your shareholders. Set up marketing activities to show genuine concern and care about the communities in your business environments. Building schools, promoting local businesses, and partnering with suppliers are just some ways your company can create a positive impact and form a reputation that's full of integrity. Watch the replay on LinkedIn. How would you rate the quality of your current brand experience? Drop me a note; I'd love to hear. --------------------------------------------- Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs build stronger companies and better lives. Download your CMO growth planning and leadership development bonuses at themindfulmarketer.com. You will also join the "know ahead" list for our upcoming Life Streams. Do something NEW in 2022—for your career and your personal growth. If you are feeling isolated, consider applying to the Marketing Growth Leaders. It's a collection of some of the country's top marketing leaders that have taken us ten years to cultivate. Learn more here.   Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has an endless passion for, and a 30-year track record, helping executives tackle challenges of strategy, organization, and leadership. Connect with Ron here > https://www.linkedin.com/in/roncarucci/ Copyright 2021, Lisa Nirell. All rights reserved.

Whether you work for a museum or MarTech company, one thing remains constant: too many marketers still believe that a poor digital or physical experience won't hurt their brand.  Just think about how many retailers you recently visited, and how deeply disappointed you felt by the experience. If you're like me, you probably walked out empty-handed, grabbed your phone, and chose to order online. The online experience was less painful and annoying. Don't let this happen to your brand.   Instead, watch my latest livestream with my guest, Stuart Foster. He is a seasoned CMO, President and brand trendsetter who helped me build the Marketing Growth Leaders private CMO community a few years ago. He has helped major brands such as Hilton, TopGolf, and Hagerty build the case for experiential branding.  ▶️ Experiential Branding in a Post-COVID World https://www.linkedin.com/video/event/urn:li:ugcPost:6887475114074542080/   Some key takeaways include:    ✔️Do what it takes now to ensure your brand experience is unique. Some companies don't focus on differentiation or uniqueness, which is about WINNING the market narrative. Instead, they simply focus on NOT LOSING. Many people who just think about their product, features and benefits without creating an integrated physical and digital experience face obsolescence.  Seasoned CMO, Stuart Foster says, “Differentiation is key! If you can't find or create differentiation or highlight your uniqueness, you're going to become a commodity. And if you're a commodity, it will be a race to the bottom.” ✔️ Strengthen the connection points between the physical and digital experience of your brand. It doesn't matter whether you sell potato chips or microchips. One of the biggest questions we MUST answer for potential customers is, "What would it be like to work with you?" Yet too many marketers still believe that poor or incomplete digital or physical experience won't hurt their brand. We're here today to be sure this doesn't happen to you.   Listen to the replay on Stitcher.   ✔️ Tap into the emotional power of your brand's experience.  Adweek recently reported that 81% of people are more likely to buy from you if you post online written customer experiences, and they're 66% more likely to buy if you allow your customers to post pictures. This applies to B2B tech companies too. They must also consider this as a strategy. This is why branded customer communities have the potential to drive higher NPS, retention, and margins (think P&G's Pampers, Salesforce Trailblazers, and more).   ✔️Follow the experiential brand leaders such as Hilton, TopGolf, Salesforce, Wal-Mart, and Microsoft. Keep a watchful eye over how Microsoft creates more experiential brand experiences post-Activision integration. All of these companies have also announced significant investments in the metaverse, a virtual brand experience playground. Stuart and I both agree that the future looks bright for how the metaverse fuels unique brand experiences. He believes that, “the metaverse is experiential, and it taps into the human need for belonging and self-esteem. Should companies figure out how to fulfill social motivation, they're going to make a lot of money doing it.” * Notice how B2B companies are starting to think like media moguls. The CMO of IBM, Carla Pinero Sublett, was recently quoted in a Salesforce interview as saying: "I would like my team to win an Oscar." (This can be a daunting task in a company with 40 different marketing organizations!) Be like Carla, and look way outside of your industry for inspiration and bold brand moments.   Watch the replay on LinkedIn. How would you rate the quality of your current brand experience? Drop me a note; I'd love to hear. Listen to the replay on Stitcher. --------------------------------------------- Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs build stronger companies and better lives. Download your CMO growth planning and leadership development bonuses at themindfulmarketer.com. You will also join the "know ahead" list for our upcoming Life Streams. Do something NEW in 2022—for your career and your personal growth. If you are feeling isolated, consider applying to the Marketing Growth Leaders. It's a collection of some of the country's top marketing leaders that have taken us ten years to cultivate. Learn more here. Stuart Foster works as a fractional CMO with Chief Outsiders. He brings deep brand, marketing and commercial expertise in growing brands & businesses, including L'Oréal, Moët Hennessy, Hilton Hotels & Resorts, Topgolf & Hagerty. Trusted with difficult business challenges, including revitalizing mature brands, creating new brands, and leading high-performing, cross-functional teams through innovation and change. Connect with Stuart here > https://www.linkedin.com/in/hstuartfoster/ Copyright 2021, Lisa Nirell. All rights reserved.

PwC's study in 2021 reported that 65% of employees were in search of a new job! And over half of my clients were either promoted or changed jobs.  You only have 3-4 months to make your mark as an innovator—so how will you prove it? We all know that making time to observe, reflect, and capitalize on key trends is ESSENTIAL, yet few of us dedicate time to it! That's why many marketers are just trying NOT TO LOSE versus trying to WIN.  Discover trendspotting methods and future-forward organizations worth watching in this episode with Charlene Li, a good friend, author of several NY Times best-selling books, including SHOW BOOK THE DISRUPTION MINDSET and an advisor to some of the most innovative companies on the planet.  Watch the replay on LinkedIn. Some key episode moments include:  ✔️ Be genuinely curious; this is key to keeping up with emerging trends. Charlene Li reveals that her passion for research and exploration started in one summer in elementary school. Cultivating the interest and dissecting and understanding what the future holds is a skill that every marketing leader needs to thrive with disruption. ✔️ Decide to become a trendspotter vs. fad follower. Charlene shares that being a fast follower can be a valid strategy because there is no risk. However, following everything that already has been proven in the marketplace will not benefit you. "That means you're always going to be a step behind and never the person in front. Beating trends is where that leadership comes from. It's like you're going out there, you're making some bets about how the world will evolve, and you're putting money and investment behind it. Sometimes it'll pay off. Sometimes it won't. And as you get better, that gives you a huge competitive advantage because you're early, you're first in the market, and you understand where these customers are going to be, and you beat them there."   Listen to the replay on Stitcher. ✔️ Discover customer and culture shifts and predictions. Take, for example, how Lyft started with Zimride (carpooling). It never got traction after 2.5 years of testing in universities and corporations. Then they launched Lyft for individuals. They waited to discover their value before taking a dime of VC money. Another worthy example is Qualtrics' transition from multiple products to a single platform, a risky bet-the-company made, while their business was at an all-time high. SAP bought them for $8B.  ✔️ Understand that if you're not making any mistakes, you are not taking enough risk. Charlene shares, "As business professionals, as marketers, we tend to think about the next two quarters, and that's about it. This is so dangerous because if you constantly react to fad following versus trendspotting and make those investments that will emerge 12 to 18 months and make the big changes way out into the future; you're never going to be ready; you will always be behind the market. Sure, we are not encouraged to take these kinds of risks, and the hardest thing about this is that you may be wrong and not be rewarded. But this is what it takes to lead: create an environment where you can be right and not be right. Because if you are always right, you are not taking enough risks." Watch the replay on LinkedIn. ✔️ Cultivate your trendspotting talents in 2022 by going to these places online. Charlene turns to TED talks to get strong perspectives from many people with almost every topic available and the Cool Hunting website where people vote on the ideas and new trends.   ✔️ Take your notes from your customer conversations or your marketing meetings with your teams. Make sure you're transcribing those meetings with any transcription tool. I like to use otter.ai, a tool that helps you record in real time.  Listen to the replay on Stitcher. ---------------------------------------------------------------- Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the "know ahead" list for our upcoming Life Streams. Do something NEW in 2022—for your career and your personal growth. If you are feeling isolated, consider applying to the Marketing Growth Leaders. It's a collection of some of the country's top marketing leaders that have taken us ten years to cultivate. Learn more here. Charlene Li is an expert on digital transformation strategy and disruptive leadership and the author of six books, including her latest, The Disruption Mindset. She is the Founder and Senior Fellow at Altimeter and a graduate of Harvard College and Harvard Business School. Visit www.charleneli.com to know more. Copyright 2021, Lisa Nirell. All rights reserved.  

Two years into the pandemic, things still feel heavy. To cope, some professionals have turned to self-medication versus meditation (or other healthy habits). For many of us marketers, our creative candles have flamed out. Instead of focusing on discussing the theme, "The Great Resignation," what if we made 2022 "The Year of PLAY?" In Episode 51, we explore the connection of PLAY to performance with my colleague, Gary Ware. You may think I'm glossing over the severity of the pandemic. I'm not. I recognize and feel the collective global trauma on a daily basis. Instead, I'm inviting you to sit in the sandbox for a bit, and try on a new perspective.  Let me offer additional context from Dr. Bessel Van Der Kolk. He is the author of the seminal book, The Body Keeps the Score.  Van Der Kolk believes that we have become overly dependent on pharmacological solutions to address trauma and mental illness in Western cultures. He calls it the "brain-disease model."  The model overlooks four fundamental truths: 1) Restoring relationships and community is central to restoring well-being  2) Language gives us the power to change ourselves and others and find a shared sense of meaning;  3) We can regulate our physiology…through basic activities such as breathing, moving, and touching; and  4) We can change social conditions to create environments where we can feel safe and where we can thrive." PLAY enables all four. That was enough for me to reach out to Gary Ware. In this livestream he outlined the strategies that he uses with marketing and leadership teams to re-ignite creativity, trust, and passion. He is the president of Breakthrough Play in San Diego, CA. Tune in this episode of The Mindful Marketer now—  Re-Engage Your Marketing Team: The 2022 Playbook. Watch the replay on LinkedIn.   Some key moments include:  ✔️ The PLAY model helps us create the right environment for learning and experimentation. Ware has taught this framework at AARP, Intel, Salesforce, SAP, and Kaiser Permanente. The PLAYbook consists of these 4 qualities: #1 - Psychological safety: Create an environment where people aren't afraid of being judged. Allow yourself to say something vulnerable. This gives other permission to do the same. #2 - Listening: Leaders must always listen to understand. #3 - Adapt - Adaptability is crucial to play.  #4 - Y- "The Why" - how can you accept reality and build on it? ✔️ The PLAY model isn't a trite acronym. It is a proven way to re-ignite job satisfaction, trust, and team confidence, especially in high stakes situations. Most people think of play as "it's childish" or "it's what kids do." In reality, Ware points to proven science of how play helps engage teams. Listen to the replay on Stitcher.  ✔️PLAY helps you spend much less time repeating your messages–and hoping they stick.  Dr. Karyn Purvis conducted a study on how we learn and retain information. She found that creating a new synapse neural pathway requires about 400-420 repetitions before it sticks. However, you can shortcut that to as few as 10 repetitions if you add play. When you are playing, you are engaging all of your senses. Listen to the replay on Stitcher.  You create a sandbox for your employees to play by creating those elements. Listen to the replay on Stitcher.  ✔️ Being a PLAY-full culture starts with one step: Find the moments or rituals in your organization that could use more playfulness.  Then, set your intentions using a template from Tiny Habits author,  BJ Fogg: "Before we start our brainstorming session, I will take 5 minutes and brainstorm ideas by myself, because I know it will pry my brain to be more creative." May your holidays be PLAY-full! See you next year. Copyright 2021, Lisa Nirell. All rights reserved. ---------------------------------------------------------------- Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the "know ahead" list for our upcoming Life Streams. Do something NEW in 2022—for your career and your personal growth. If you are feeling isolated, consider applying to the Marketing Growth Leaders. It's a collection of some of the country's top marketing leaders that have taken us ten years to cultivate. Learn more here. Gary Ware is the Founder of Breakthrough Play, a corporate facilitator, keynote speaker, certified coach, and self-proclaimed Creative Catalyst. Gary uses the power of applied improvisation and other playful methods to assist people in unlocking creativity, confidence, and better communication. Copyright 2021, Lisa Nirell. All rights reserved.

We've heard horror stories about toxic bosses and behaviors: McDonald's, United Way, The Ellen Show are just a few examples.  Storytelling can make or break your team engagement and culture. Leadership expert Karen Eber reminds leaders to rethink how they communicate and use storytelling as a neuroscience hack to cultivate relationships and culture effectively. Watch the replay on LinkedIn. Some key episode moments include:  ✔️ Discover the key ingredients to strong storytelling. The goal of a story is to take your audience to a specific outcome. A great story answers these four questions.  What is the context?  What is the conflict?  What is the outcome?  What is the takeaway from all of that?  When you start to anchor those answers, your stories get more precise and impactful. ✔️ How our brains respond to stories. The more oxytocin we feel, the more trust is built. Karen Eber shares, "By sharing life experiences or personal issues, you are increasing that oxytocin, trust, and empathy. Even in a business setting, it creates that actual bond, and it will have a huge impact because people feel like they know you, even if you're telling a story about someone else. There's the act of vulnerability that people respond to." Listen to the replay on Stitcher.  ✔️ Ways to use stories to encourage balanced, inclusive return to work programs. Data and stories need to work hand in glove, and together they can be powerful. Karen shares that the default of relying on numerous slides and pictures and talking our way through them instead of telling a story about the data is crucial to communicate what's truly important. Copyright 2021, Lisa Nirell. All rights reserved. ---------------------------------------------------------------- Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams. Karen Eber is the CEO and Principal of Eber Leadership Group. Karen's roots are in psychology, communications, performance improvement, adult learning, and instructional design. She is a four-time American Training and Development (ATD) award winner, a TED Masterclass speaker, and eminent thought leader in various publications, including her popular article "Make Waffles, not Spaghetti." Karen holds a Master's in Instructional Design and a Bachelor's in Psychology and resides in Atlanta, GA.   Copyright 2021, Lisa Nirell. All rights reserved.

For marketing leaders, 2021 was a year to remember—and not repeat!  Customer expectations shifted rapidly. Some great marketers left their lofty roles to be their own bosses. In fact, recent Labor Department data show that the number of unincorporated self-employed workers has risen by 500,000 since the pandemic.  Many top team members either resigned or re-tooled, leaving costly gaps. One of my top clients, for example, had to delay a new product launch valued at $1B because of talent gaps and burned-out teams.    This is a great time to reflect...What have we learned? What no longer works in our market? What are my (new or existing) superpowers? How can those be helpful inside or outside of our organization? How can I re-energize my team in 2022?   In my latest episode, I'm joined by Jeff Perkins, the CEO of ParkMobile in Atlanta, GA. He shares his recent career move from CMO to CEO. In addition, we discuss how you can:   Position yourself for the C-Suite in 2022 - with intention Escape “resume regurgitation” on LinkedIn  Create mindful team rituals to preserve people and profits Lead with confidence through disruptive times Tune in this episode of The Mindful Marketer show — The 2022 Reset: Designing The Mindful Workplace with guest Jeff Perkins. Watch the replay on YouTube.   Some key episode moments include:    [00:06:11] How Jeff made the successful move from CMO to CEO. Recently promoted to the head of ParkMobile, Jeff brings his deep roots in marketing and brand-building (both personal and company-wide) to the role. He helped ParkMobile reach record-breaking user acquisition transaction growth in early 2020. Then the pandemic happened. Hear how they managed through that sudden shift, and how he stepped forward to make a bigger difference.  [00:10:30] ParkMobile's mission went far beyond “adding users and making money.” "(The past two years) were a very challenging time for us to stay relevant with our users. Yet we ensured that we still did some good in the communities that we serve." Perkins showcased the importance of their civic efforts, and the five-figure impact it had in the communities they serve.   [00:17:09] Look beyond your current function if you want to build your career. Jeff does not believe in staying in your lane. "I want to really understand all the different parts of the business. I worked as the CMO, yet I work very closely with the CFO and our Operations people. I do things that often traditional marketers are confused by." [00:19:50] To recruit and attract top talent, first build and foster a strong peer network for yourself. You need a team to take you where you need to go, and you're only going to be as strong as the people with whom you surround yourself.   Perkins takes pride in building ParkMobile.io with top talent sourced through his network, not recruiters. Instead, he asserts, “We have built the team by asking peers to recommend really good people that have (later) become rock stars within our organization." In addition, Perkins was a founding member of the Marketing Growth Leaders, our private CMO peer community. He often turned to our other members (and me) to help him fill key roles, and address demand generation challenges.    [00:24:56] Your personal growth evolves from your willingness to help others. Look at your community — build and fortify it. The most successful CMOs prioritize connection and ensure to reach out as needed. Perkins stays very active in the Atlanta business community and the TechStars mentoring program. Listen to the replay on Stitcher.  [00:25:28] Remember the Three Keys to Longevity. As marketing leaders, we need to be reminded from time to time so that we certainly don't forget to pursue what brings us happiness and help us align with our greater purpose. [00:30:49] Great marketers still struggle to get promoted because they do a stellar job at helping their employers grow--but neglect their own personal brand. Consider the best ways to shape your own story and elevate your brand platform this new year. Consider re-designing your LinkedIn profile. For most CMOs, their profiles read like resume regurgitations. This is a lost opportunity to tell your story. Listen to the replay on Stitcher.  [00:34:46] Two things MARKETERS  can improve in 2022: #1 - Find Your Ideal Forums. Burying your accomplishments in an online resume will not do much for you, but being able to get in front of an audience, write a blog post about an effective campaign that you completed, or how you built a team. #2 - Rebuild Your LinkedIn Profile Setup. LinkedIn is not your virtual resume but your virtual portfolio. Building it that way is so critical for any marketing leader.  Need inspiration? Check out Amy Shioji's virtual portfolio here. Jeff's profile also inspires. Listen to the replay on Stitcher.  With reflection and intention as our guides, it is possible to build a more mindful and energized workplace in 2022. I take comfort in knowing that leaders like Jeff Perkins are leading the way. Copyright 2021, Lisa Nirell. All rights reserved. ---------------------------------------------------------------- Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams.   Jeff Perkins is currently the CEO of ParkMobile, the creator of an amazing app that lets you pay for parking right on your mobile device. No more annoying meters. Just pay on your phone. They also let you make parking reservations for events at some of the top venues across the country including Mercedes-Benz Stadium, Prudential Center, T-Mobile Arena, Wrigley Field and many more. If you don't have the app, go download it right now! The company is in 400 cities across the U.S., so wherever you go, ParkMobile.io gives you a smarter way to park. Copyright 2021, Lisa Nirell. All rights reserved.

When it comes to our careers and our customer relationships, the way we FEEL is everything. Yet, there's a paradox happening in our workplaces. On the one hand, we are witnessing declining unemployment (now 4.8%), soaring corporate and consumer spending, and a frenetic hiring pace for marketing and CX professionals. On the other hand, drug overdoses in the USA have exceeded 100,000 this year. Mental health professionals are overbooked, Daycare and labor shortages impose stress for many families, and service workers are simply on edge. Anxiety is casting a shadow over today's organizations. Our job as marketing leaders is to keep our team's lights on, as well as our own.  That means we need ideas and strategies to minimize the long term harmful effects of anxiety, which is when we worry about the future, about things that have not happened. Chester Elton, a fellow 100 Coaches colleague and co-author of Anxiety at Work, joins me in this special episode.  Named one of the top Global Gurus of Leadership and the Apostle of Appreciation, his four bestselling books have sold over 1.6 million copies. Chester works with top leaders at American Express, AT&T, Avis Budget Group, the NHL, and Procter & Gamble Together we unpack the sources of anxiety at work and ways you can mitigate them Tune in this power-packed episode of The Mindful Marketer show —Overcoming Anxiety At Work with Chester Elton. Watch the LinkedIn Replay. Key points covered in this episode:  ✔️ You can't have a healthy team and a productive culture if you're not addressing mental health and safety.  When someone in a position of leadership has themselves been anxious, it requires transparency & sharing from their heart what they have been going through to help others be aware that what they are feeling isn't pathologic but is quite normal in this climate.   ✔️ Understand the distinction that anxiety happens when you spend too much time worrying or obsessing about things that have not happened and may never happen in the future, while depression is when you overthink or obsess about something that happened in the past.  ✔️ 90% of employees won't talk to their manager and supervisor about mental health or anxiety. It's time to normalize the conversation around mental health in the workplace. Chester Elton invites us to look at it in this context. "If you broke your arm and came to work with your arm in a sling, they say, 'Oh, geez, Lisa, you don't take care of yourself. Take some time off, you know? Have you seen all the right doctors? Have you taken care of everything you need to take care of?' And yet, when somebody comes to work with anxiety or mental health issues, we won't talk about that. We'll talk about a broken arm, but we won't talk about overload. We won't talk about anxiety." ✔️ We either psychologize or somaticize our anxiety. Dr. Anna Yusim, a clinical faculty at Yale who has been managing stress in the workplace with colleagues and patients for the last 15 years, explains how often these manifests in different ways in different people. Listen to the replay on Stitcher.  ✔️ Great leaders in this day and age are not the peak performers but those who possess empathy as the most crucial attribute. If you can't be empathetic with your people and create a safe place to talk about your individual team member's mental health issues, none of that other stuff matters.  ✔️ Provide ample resources to help people deal with their anxiety. Lending them an ear and empathy and compassion as a manager and as a leader is hugely important. Giving resources, perhaps referring them to a therapist so that the anxiety does not get to a point where it becomes a diagnosable condition that further affects their workplace performance. Watch the replay on YouTube. ✔️ Be careful about your list of employee to-dos. Watch out for giving lots of extra work to your most effective or busiest people because often, your top performers have the most anxiety. They're the ones that don't ever want to let anybody down and are defined by the work they can get done by the boxes they can check on their lists. Chester advises looking for changes in behavior because these top performers never say no, and they're good at hiding it.  ---------------------------------------------------------------- Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com. You will also join the “know ahead” list for our upcoming Life Streams. Copyright 2021, Lisa Nirell. All rights reserved.

The key to winning customers is no longer about the quality of the product or service you deliver. Many organizations are leaving revenue on the table because their content and messaging do not align with the prospect's priorities.  A Forrester Research conducted with C Suite executives in the B2B space says that it takes 27 buyer interactions before you get to close business. (The numbers went up from 17 touchpoints pre-pandemic.)  More than ever, businesses must learn to uncover value quickly and deliver it at the right time, in the right format, to the right audience — whether they are prospects or customers.  In this episode of The Mindful Marketer, Amy Shioji and Michael Taylor show us what they're doing to quickly break the speed limit and create value to address this challenge.  Watch the LinkedIn Replay. Key points covered in this episode:   ✔️ Identify ways to establish value early on with prospective students and clients. Many CMOs spend their ad dollars only focused on a handful of buyer personas —people who they believe have a propensity to buy. Amy Shioji looked at things differently when she moved from the USA TODAY NETWORK to Strategic Education.  ✔️ What is "hyper-personalization" among growth leaders, and how can it affect your organization? Michael Taylor posits that the absence of having an agile process and making quick decisions can be detrimental. "I often see big companies lose the initiative as they're trying to perfect some strategy. And by the time they roll it out, it's already almost irrelevant." Listen to the replay on Stitcher.  ✔️ Discover how the customer experience and data science can be the galvanizing force that aligns people. Cx executive Amy Shioji shares that the more organizations challenge themselves to think on the part of the customer, the more they can be rewarded with higher revenues and sterling reputations. ✔️ How do you align teams within larger organizations to deliver the right message at the right time? Empathy is vital in every interaction. Understand your prospects, audience, and customers at a deeper level rather than just walking them through the features and offers. It's not about just reading the data but about feeling where they are right now in their life. Watch the replay on YouTube. ✔️  Learn what organizational agility is and how to create it. Amy Shioji shares that organizations must be willing to ask questions and be deliberate about finding the critical business problem they're trying to solve. Assess what "success" and "good enough" looks like? What should and shouldn't be addressed with every phase, project, or initiative?  Copyright 2021, Lisa Nirell. All rights reserved. Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the "know ahead" list for our upcoming Life Streams. Amy Shioji is a CX executive who has led customer-focused business growth across multiple industries and brands such as USA TODAY, AARP, and Strayer University. https://www.linkedin.com/in/amyshioji/ Michael Taylor is a growth partner and brand builder who has helped over 150 companies in 15 cities and six countries increase revenue and launch successful offerings. Follow Michael's work here: bit.ly/joinsimplemind. ------------------------------------------------------------- Copyright 2021, Lisa Nirell. All rights reserved.  

So many of my successful clients are experiencing change fatigue, which shows up as exhaustion and burnout.  How can we manage the MASSIVE transitions surrounding us--and our stakeholders--right now? When facing these transitions, you have three choices: you can ignore them, fight them, or welcome them.  I believe that as marketers, wisdom offers a path to designing smoother life transitions, more engaged teams and customers, and better overall well-being. But it takes practice and time to cultivate. ​​In this new episode, My wonderful guest Chip Conley and I will give you some practical ways to wisely manage through transitions. You're in for a treat to learn directly from Chip, a world traveller, storyteller, hospitality trailblazer, surfer, Airbnb advisor, and modern-day Joseph Campbell. In addition to 5 bestselling books, he co-founded the Modern Elder Academy, expanding beyond Baja to Santa Fe, New Mexico.  Tune in this power-packed episode of The Mindful Marketer show —Marketing with Wisdom in the New World With Chip Conley. Key points covered in this episode:  ✔️ Many companies have no problem setting financial goals. But when it comes to developing their post-pandemic vision, they're struggling & having troubles. We all need a little more wellness and wisdom as we retool and prepare for 2022.  ✔️  The pandemic has helped us to see that wisdom is not taught but shared. As the iconic boutique hotelier who helped Airbnb's founders turn their fast-growing tech start-up into a global hospitality brand, Chip Conley defines wisdom as "good judgment based on pattern recognition." This skill is essential yet so challenging for marketers to learn or teach others to do.  ✔️  Resilience buys you time, and adaptability buys you a future. In 2020, Airbnb Inc. was in an existential crisis and had to get rid of 25% of its employees. Chip shares that now Airbnb is worth more than Marriott, Hilton, Hyatt, and Four Seasons Hotels combined, worth $120 billion. "I joined the company nine years ago— it was not worth $120 because it was a small tech startup in San Francisco. But what my mentee CEO Brian Chesky did is he went out, and he learned resilience is the key in the short term and adaptability is the key in the long term." ✔️ Find time to "spy on the divine." Nature has a lot to teach us about adaptability, interconnectedness, resilience and beauty. Chip shares that devoting three hours a day in three days a week to going to new places he hadn't been to before and just noticing things allows the brain to move to a more innovative place. ✔️ The question of "What business are you in?" is a beautiful wisdom opener that allows you to think about your lessons and your differentiator.  The wisdom of being in survival mode and having to move quickly into the innovation mode can be tough. It takes asking the right question and imagining possibilities that may not be obvious to thrive in the years to come.  ---------------------------------------------------------------- Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams.  Chip Conley is the hospitality maverick who helped Airbnb's founders turn their fast-growing tech start-up into a global hospitality brand. In Wisdom@Work: The Making of a Modern Elder he shares his unexpected journey at midlife — from CEO to intern — learning about technology as Airbnb's Head of Global Hospitality and Strategy, while also mentoring CEO Brian Chesky. Chip is the founder of the Modern Elder Academy, where a new roadmap for midlife is offered at a beautiful oceanfront campus in Baja California Sur, Mexico. He serves on the board of Encore.org and the advisory board for the Stanford Center for Longevity. www.ChipConley.com. Copyright 2021, Lisa Nirell. All rights reserved.

Content, careers, and customer engagement. These are the top three issues keeping many marketing leaders awake as we slowly evolve from the COVID cocoon. During our recent Mindful Marketer Life Stream, I invited my partner and marketing strategist, Michael Taylor. In this broadcast, we shared valuable nuggets on leadership, customer behavior trends and goal setting. Watch the LinkedIn Live replay now. These are the essential modern marketing leadership habits our best clients practice: ✔️ Get your teams aligned around a finite set of priorities. To be a better marketer—especially in the digital age, Michael reminds us of the importance of focusing and organizing our efforts around finite resources and a few priorities. Our best clients typically focus on just 2-4 priorities at a time.  ✔️ Rapidly discover opportunities when things change. Being able to step back and say, "our strategy seemed innovative six months ago, but now isn't working right." The ability to stop and be able to shift and refocus things is a significant skill. Click here for the replay. ✔️ Embracing the willingness to take risks. Indeed, a lot of mistakes will be made along the way. But as long as it's not illegal, immoral or unethical, you need to factor in some error delays and costs to any change initiative or new marketing program. ✔️ Overcoming two big enemies: tradition and experience. One skill we all need right now is the ability to see opportunities during times of rapid change. This helps us spend minimal time feeling surprised and perplexed in times of VUCA.   ✔️ Incentivizing senior leaders to build a culture of experimentation. It's great to talk about changing the game and taking big risks. But if the people at the top are not building rituals in group gatherings where they encourage innovation, eliminate fear, teams will remain in stasis.   Great leaders champion a process where failure isn't viewed as a tragedy, but as good information. Without these rituals, you cannot sustain a culture of experimentation (Just ask ex-Theranos employees who found redemption through their whistleblowing efforts).   Click here for the replay to learn more.   ✔️ Storytelling. You'd be surprised to know that this skill is one of the weakest skill areas that my CEO and CMO clients struggle to master. I highly encourage you to build and distribute customer and employee success stories, and make them part of your new employee orientation. Don't just publish them; get comfortable sharing them without reading a script. Need examples? Here are a few of mine.   ----------------------------------------------------------------------------------------------------   Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams.    If you are a Chief Marketing Officer, take the 3 MINUTE DIGITAL READY CMO SURVEY: https://tinyurl.com/digitalcmo. Join the FREE conference on November 10. Go to mamsummit.com.  Michael Taylor Michael Taylor is a growth partner and brand builder who has helped over 150 companies in 15 cities and six countries increase revenue and launch successful offerings. Follow Michael's work here: bit.ly/joinsimplemind. Copyright 2021, Lisa Nirell. All rights reserved.  

Are you a Pied Piper of Persuasion?  Or are you petering out behind a screen? Take a look at Canva, a company who took on a Titan Of Design - ADOBE — and is winning mindshare AND market share.  This Australian company is now valued at $40B and led by a young visionary, Melanie Perkins.  She summarizes the power of visual persuasion this way, “It shouldn't matter where you are in the world, or socioeconomic status, or your skills and experience, everyone should have the ability to design.”   Now, I'm not a paid influencer for Canva, but I stand behind their mission!  Today we will give you some tools to win hearts and minds in the new hybrid work setting.  My friend Todd Cherches is a sought-after NYU professor, TEDxspeaker and columnist and a fellow member of the MarshallGoldsmith 100 Coaches community. He coined the term Visual Leadership. Watch the LinkedIn Live replay now. Here's what you will learn in this episode: ✔️ How did Todd Cherches invent the term, Visual Leadership, and how does he define it? Now more than ever, every marketer must equip themselves with the visual leadership techniques required in this new hybrid world that we're living in. The absence of body language and cues we get from face to face conversations demands new skills for effective communication. Listen to Todd Cherches on how to get others to "see" what you're saying and inspire others to take action.  ✔️ What did Todd learn from working with being persuasive when he visited the China Folk Villages theme park? – A place where he didn't know the language? There's a lot of barriers to communication in all areas of our lives. We can't assume everyone speaks our language, understands terminologies & has our experiences. By using visuals, we counteract or overcome some of those barriers by creating a mental movie in someone's imagination so they can actually visualize. Watch the LinkedIn Live replay now. ✔️ Reframing is one of the most often overlooked persuasion skills. Only seeing things from your perspective is a bad habit. Take time to take off your glasses and see things from another person's point of view. Change your perspective and get outside yourself. These are the vital points that author Todd Cherches discusses in his book VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life. Dedicate today to seeing the world from a new perspective.  ✔️ Leaders not only need to be good storytellers, but they also need to be good story listeners. Look internally at your biases, assumptions, prejudices and filters and listen to other people pull out their stories and hear what people are experiencing. If you just put out memos and policies without any thoughts about who they're impacting or what your people want or need, it's a recipe for failure. ✔️ Look around you, find the surroundings that give you joy and inspiration. Do you find your environment as that fantastic trigger for calming your soul? A place where you allow yourself to ask what ifs? Where can you think strategically and use that time for self-reflection? Find that and see your visual leadership ideas born. Click here for the replay. Copyright 2021, Lisa Nirell. All rights reserved. Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams. Todd Cherches is the CEO and Co-founder of BigBlueGumball, an innovative New York City-based consulting firm specializing in leadership development, public speaking, and executive coaching. For more information, go to www.toddcherches.com. ------------------------------------------------------------- Copyright 2021, Lisa Nirell. All rights reserved.  

As of late July 2021, the Bureau of Labor Statistics reported over 10.9 million job openings in the U.S.  Job abundance? Definitely. Does that abundance correlate to high employee satisfaction and engagement? Sadly not.  The Culture Works conducted a recent survey showing that 70% of organizations are currently making anxiety and well-being a top business priority. If hiring were such a finely-tuned process, and we truly understood how to value our marketing teams, we wouldn't witness this stress spike. It's time to revise and future-proof our hiring process for marketers and CMOs and create more mindful, engaged growth champions.  In Episode 45 of The Mindful Marketer Life Stream, Erica Seidel and I explore this topic in depth. She is the founder of The Connective Good, a B2B retained search firm based in Boston, MA. Watch the LinkedIn Live replay now. Whether you're searching for a new role, or struggling to find great people, you'll benefit from this conversation. Watch the LinkedIn Live replay now. Here are some questions we explored with our live audience: ✔️ Is Your Story Future-Proofed? Erica Seidel, Executive Recruiter and Founder of The Connective Good, described why it is very important to adapt quickly to changes in the job market. "It's important to think of a product-market fit for yourself and always reevaluate your value proposition for the market; for whatever job you're going for."  Start by writing and rehearsing your signature story with your peers. Does it resonate and inspire, or does it sound like a resume regurgitation?  Click here for the replay. ✔️ Is the VP of Marketing or CMO role facing an“existential crisis?” Some people believe that it is--including me. Just look at how many marketing leaders now own a portion of the revenue goal, yet spend none of their time actually interacting with customers. Or their over-dependency on outside agencies for key roles that they cannot fill. Raj Rajamannar, the President and CMO of Mastercard, reported in The Drum. We are witnessing boards of directors and CEOs stripping CMOs of their original roles, such as pricing strategy. He goes on to cite that 70% of CEOs surveyed do not believe their CMOs actually contribute to company growth!  ✔️ How are you balancing “selling talent” with “evaluating talent?” Employers can't just assume they can swoop in, make the highest cash offer, and hire the best candidate with a tight talent market. Erica believes that “you need to balance evaluating talent and selling talent...make sure to craft the best candidate experience."  I have seen how larger organizations such as Kimberly-Clark and Amazon rely heavily on their marketing teams to optimize the candidate application experience, and tie their success directly to the healthy size and quality of their applicant pools. This is not HR's sole job any longer. ✔️Are you capable of juggling two brands at once? The first  is brand priority is making sure your company's brand is safe, powerful and compelling. You also need to carve out time and energy to cultivate your personal brand as a leader, both within and outside the organization. Great marketers know how to manage those parallel paths. During our stream, we also heard from Tom Berray of Cabot Consultants . He offers four ways to future-proof your marketing career:  Develop and nurture personal and professional relationships.  Volunteer for boards and get actively involved and participate in those boards.  Join and participate in professional marketing communities (NOT networking groups. Those offer limited value for senior roles, and they are a dime a dozen).  Regularly and consistently experiment with new technologies. Click here for the replay to learn more. Thriving in ambiguity and uncertainty is the mark of a strong leader. That doesn't mean you can leave your career to a few supportive inside sponsors, or rest on your educational laurels. There's a new sheriff in town, and her name is Future Proof. These questions will arm you with some powerful career growth strategies. Copyright 2021, Lisa Nirell. All rights reserved. Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams. Erica Seidel established The Connective Good in 2011. Her philosophy is that recruiting needs to look less like procurement and more like one-to-one sales and marketing. Erica has placed marketing, marketing analytics, marketing technology, and customer success leaders for a range of companies, including Zipcar, BlueConic, Healthgrades, MarketShare, Datto, Allocadia, and FranConnect, to name a few. Website: https://theconnectivegood.com/  LinkedIn: https://www.linkedin.com/in/ericaseidel/ Twitter: https://twitter.com/erica_seidel ------------------------------------------------------------- Copyright 2021, Lisa Nirell. All rights reserved.

Many people think it's cool to be an entrepreneur--even marketers who reside within organizations. Yet few can define it. Entrepreneurship has even caught the eye of streaming platforms and television networks. In the United States, Shark Tank  has launched countless multi-million dollar empires. Disney+ touts a show called Own the Room.  Now that I have celebrated 21 years as an entrepreneur, I have grown to define it in an offbeat way: I believe that entrepreneurship is first and foremost a mindset.  And based on the number of “learning moments” (aka mistakes) I have made within the past two decades, I can also say that being an entrepreneur deepened my self-awareness, creativity, and willingness to experiment across all areas of my life. That's why I also believe that entrepreneurship is a spiritual journey. I recently invited Alisa Cohn to the Life Stream to discuss this topic in detail. Alisa was named the Top Startup Coach in the World by Thinkers50, and has advised leaders from Etsy, Foursquare, and InVision. Her first book drops on October 26: From Startup to Grown-Up. (You can get the Kindle version now). Watch the LinkedIn Live replay now. Here's what we cover in this episode: ✔️ Entrepreneurs can peer over your shoulder to see a future that you don't see. Alisa has great advice for marketers to adopt the entrepreneur mindset. Plans and projects typically come with constraints – limited people, limited finances and limited time. Think about leveraging everything within constraints and achieving your goals in the shortest period of time. You'll be surprised at how resourceful you are! ✔️ An entrepreneur knows how to turn possibility into profit. That separates the dreamers from entrepreneurial marketers. Many people can see tons of options--but they get stuck and will not take action on any of them. Click here for the replay. ✔️ Want to build a new marketing superpower? Become a good writer. Be excellent at using email, by text, and by messaging apps. People don't pay enough attention and can, unfortunately, give the wrong impression. (Check out Erica Dhawan's best seller, Digital Body Language, for contemporary tips on writing effective e-messages).  ✔️  Building your organic list is essential. Given the flurry of privacy concerns and algorithm changes on platforms such as LinkedIn, Facebook, and Instagram, nurturing your audience before they become customers is crucial. Now is the time to beef up your focus on ethically gathering first-party data, and fortifying your email list. ✔️  The first step of all selling is not to sell. Go back to the value of first providing content to your prospects that educate, inform and inspire. You will slowly but surely see the percentage of people buying from that strategy increase significantly.  Click here for the replay. ------------------------------------------------------------- Copyright 2021, Lisa Nirell. All rights reserved.

The dictionary defines “legacy” as leaving an inheritance or property after death. That term is simply outdated.  We need to make an impact while we are alive and vibrant. And I believe that CMOs are not the only leaders who should consider a new approach to living their legacy. Here's why... Today, our teams and loved ones no longer expect a clear, predictable, 20 year strategic plan. Those days are over.  They want to follow courageous leaders with a growth mindset.  And a growth mindset begins with our clarity of purpose and a desire to live a meaningful life TODAY. We are more capable than you think, too. Look at the crises we have endured, and our own resilience. In just a 20 year time span, we have witnessed massive social unrest,  9/11, the pandemic, and economic volatility.  And we are still here. Our economy continues forward. Innovations abound. Families continue to gather, shift gears, and re-invent their future. Within the past day, I reconnected with two business colleagues between 61-64 years young. Both have redesigned their careers, relocated to new cities, and built a new community. They are flourishing. Those two men taught me that our reactions to a crisis can either be a beacon of courage for others to follow--or a trail of victimhood that they would rather circumnavigate. As we look to expand our marketing organizations, or reach new growth targets in the post-pandemic economy, we should seriously consider our mindset and our daily leadership habits. My mentor, Alan Weiss, understands legacy at a visceral level. In his latest book, Your Legacy is NOW, he proffers an entirely new approach to developing a legacy: “What you create every day influences people, hopefully positively. Your age is a new page in your book. And the question is: is it the same page as yesterday, is the page blank, or is someone else writing that page for you? That, to me, is the metaphor for legacy.” Watch the LinkedIn Live replay now. We cannot let a good crisis go to waste. Today is the ideal time to re-write our career and life "playbook," not when facing our demise. Here's what you will learn in this episode: ✔️ If you want to be a game-changer, follow "The Lobster Principle".  Alan has spent four decades as a profound storyteller. He shares how we can learn alot from crustaceans and how they molt.  Strong leaders are willing to be vulnerable. They are willing to shed old beliefs, habits, and mistakes. That's how they can achieve massive growth and inspire others to do the same.  ✔️ We don't need careers; we need a calling. We have limited time on this Earth. We can start today to take small actions that fulfill a purpose and give us meaning. We cannot outsource this; nobody else can do it for us. "When you have a calling, you're fearless; you have passion, you seek it diligently. And in doing so, you help others." Click here for the replay.  ✔️Jettison the term “new normal” from your vocabulary. Alan says,"What we want is deliberate disruption. There is no ‘new normal;' there is ‘no normal.'”(A term he has trademarked). We want to create not unhealthy turmoil but positive and creative volatility so that we all advance. If you are not innovating, you're not growing."  Disruption and volatility are now part of the zeitgeist. Embrace them. ✔️  Your Legacy is NOW could be the catalyst you need to confidently emerge from the crisis cocoon. He unpacks how we've got to write our stories now, not when everything is perfect or until when things go smoothly: "What you create every day influences people, hopefully positively. Your age is a new page in your book. The question is: Is the same page as yesterday, is the page blank, or is someone else writing that page for you? That, to me, is the metaphor for legacy. Be more intentional, meaningful, and mindful." I encourage you to purchase a journal and start asking “WTF (What's the Future) I want to create?” Not what will you DO...or what will you BUY...but What experiences do you want to create for yourself and others? Then ask “What have I done today to create my modern legacy?” Your responses might just help you molt into something new and extraordinary.  Click here for the replay.  Copyright 2021, Lisa Nirell. All rights reserved. Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. She was recently inducted into the Marshall Goldsmith 100 Coaches Community. Her clients include Google, Hilton, AARP, LinkedIn, and Skillsoft. You'll find her e-courses on LinkedIn Learning, Skillsoft, and Knowable.fyi.  Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams. Alan Weiss, Ph.D is a leading business author, consultant, and professional speaker. His publishing includes over 500 articles and over 60 books, including the best-seller, Million Dollar Consulting, now in its 25th year and fifth edition.  Buy Your Legacy Is Now book: https://www.amazon.com/Your-Legacy-Now-Creation-Yourself/dp/0367723190 Or, learn more and visit https://alanweiss.com/. ------------------------------------------------------------- Copyright 2021, Lisa Nirell. All rights reserved.

The Need for Speed: Rapid Customer Value Delivery When it comes to buying products and services, some new expectations surfaced in this covid era, and excellent customer service and engagement standards have changed abruptly.  This episode discusses the need for speed and the necessity to deliver customer value in a competitive and rapid world. Watch the value-packed episode of The Mindful Marketer podcast here.    Key points covered in this episode:  ✔️ There are seven most common mistakes or blind spots that we've uncovered that slow down companies from delivering value quickly to their perfect customers. Which ones might be worth investigating in your own organization?  ✔️ A fixed mindset in today's B2B world will prevent you from delivering value quickly to your customers. Notice a culture where people are looking to get everything perfect before they launch or make sure the customer relationship database is perfectly cleaned up or waiting for everybody to sign on before doing anything. Chances are, your customers will go somewhere else.  ✔️  Execution versus excellence.  The tension between wanting to improve the execution part of the machine yet sacrificing the excellent customer experience can be very risky if you fail to find that balance. ✔️  Overcoming traditions and traditional thinking.  I have a client that is extremely accustomed to getting everybody involved in the decision-making in their organization. When it's time to launch a new product or service for their customers, they put together a team of 20 or more people. They hold loads of meetings and ensure everybody is on board to maintain their culture of a family work environment. While consensus building is a great way to gain a longer-term commitment, the bad news is that TIME is your enemy in that scenario. Your competitors will be much more capable of predicting your next move, and making delayed decisions leaves you vulnerable.   ✔️ Undervaluing customer values. Even to this day, CMOs focus a lot of their energy on the demographics of their ideal audience. I say that the 90s called, and they want their customer segmentation strategies back. If you follow the work of David Allison, CEO of Valuegraphics, he has gone out and conducted thousands of surveys to find out what people care about and their core values. He came up with a list of 56 core values, and then he's starting to rank them by country. In other words, as a marketer, know what your customers care about before figuring out their buying journey and so forth. ✔️ It's a bad habit to be the "fixer" in your organization. Suppose all you do is spend your time cleaning the past problems or dealing with the issues; you'll never be able to step back and truly be a marketing innovator.  ✔️ Neglecting the nurturing of customers. They could be doing things to create brand awareness and interest and help people start to subscribe to their information much, much sooner. So please don't neglect to nurture and start conversations with people before they even become a customer.  ✔️ Break down silos. Silos can make or break a smooth, seamless customer experience. Look at how your organization interacts in some way, shape, or form with the customer. As a marketing leader, find a way to get everyone involved and catch what people are doing right just as much as we need to detect problems. Get other departments involved in celebrating overall team success and give credit where credit is due. Watch the value-packed episode of The Mindful Marketer podcast here.  Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams. ------------------------------------------------------------- Copyright 2021, Lisa Nirell. All rights reserved.  

Isolation is probably one of the worst pandemic aftershocks we're witnessing. I monitor my own sense of isolation as carefully as I monitor my information intake, social circles, sleep habits, and diet. Living solo, I make it a daily priority to visit my local coffee shop, attend regular swim team practices, and call my dear friends. More than ever, it is imperative to build meaningful networks. These support structures help us to become a better version of ourselves.  In the latest Mindful Marketer episode, creative entrepreneur, speaker, and author Bruce Turkel and I share the secrets of magnifying your personal power, the importance of connecting in a safe environment, and the miracles that happen when strong professionals come together. Click here for the replay.  Here are some key points we covered: ✔️ You need to rethink the "WHAT'S IN IT FOR ME?" mindset. Finding the best network first starts with asking, "Where can I be most helpful?" and "How can I be of value?" Intimate interactions are born by giving before receiving.  You'd be surprised what comments I hear while recruiting new members for The Marketing Growth Leaders™ private peer community. I will periodically meet a CMO who exhibits an attitude that just doesn't align with ours. I'll always remember the East Coast tech CMO who said “I will only attend peer group meetings where I'm the guest or keynote speaker.” (You cannot make this up).   ✔️ Look for four attributes in the peer group: Contacts, Skill Sets, Experiences and Talents. If people share these with you and you, in return, share these with others, your personal power magnifies exponentially.  ✔️ Be willing to ask. Be willing to let people know what it is you do, and what you need. It is okay to be vulnerable. You will build more trust that way!  Furthermore, when you face the opportunity to help others address some challenging business or personal issues, be willing to roll up your sleeves and help. In our peer groups, we pair up members who face, or have faced, similar marketing strategy, leadership, or career challenges.  ✔️ Embrace compassionate group conflict. Your group leader needs to demonstrate a history of guiding these tough conversations. Member conflict has happened a few times in my peer groups—often offline—and made the member connections stronger. It also weeded out two members who preferred to handle conflict by hiding. Again, an unwillingness to be real hinders trust and promotes superficial social networking. ✔️ "Thank you" is the currency of an organization. Bruce has a ritual that keeps groups engaged and purposeful. By saying "thank you" at the end of a meeting, members are acknowledged for providing the most help to others, and the practice establishes a giving culture. One of the qualities of a powerful leader is the ability to show benevolence to others. Peer groups set the stage for that power to express itself. Posting complaints on Twitter and Facebook, postponing difficult (live) conversations,  or silently monitoring a Slack channel are not viable alternatives. Click here for the replay.  Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. A seasoned author and livestream host, she's a member of the globally recognized Marshall Goldsmith 100 Coaches Community. Her clients include Google, Hilton, AARP, LinkedIn, and CoStar. You'll find her e-courses on LinkedIn Learning, Skillsoft, and Knowable.fyi.    Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for upcoming Life Streams.   Bruce Turkel is one of the most sought-after international speakers on branding, creativity, and innovation. He has published four insightful books on brand building. Forbes Magazine selected his most recent book, "All About Them," as one of the top ten business books of the year. Amazon listed it as #1 in customer service. Bruce is a serial entrepreneur, having created several successful companies. His advertising agency created highly effective advertising strategies and campaigns for Miami, Puerto Rico, Discovery Channel, Hasbro, Bacardi, and many more satisfied and successful clients. Website: https://bruceturkel.com/ LinkedIn: https://www.linkedin.com/in/bturkel/ ------------------------------------------------------------- Copyright 2021, Lisa Nirell. All rights reserved.

Buzz: The Power Behind Sustainable Business with Noah Wilson-Rich Exactly two years ago, I was greatly encouraged when I learned how 136 publicly-traded companies signed The Business Roundtable's pledge. They were committing to a broader definition of corporate purpose: to share stakeholders, not just shareholders.  Now this move is viewed as no more than a failed PR ploy and brand leadership strategy.  Thankfully, I remain inspired by leaders in my community who are taking small, lasting steps, and skipping the big bold declarations.  As we witness wildfires, floods, and hurricanes causing irreparable damage and economic hardship, we cannot give up, or become cynical. We  still need to address the urgent cry for building sustainable practices within organizations.  One of my 100 Coaches colleagues, Noah Wilson-Rich, is a cause for optimism. And he's much more than a sustainability pied piper. He's the CEO of The Best Bees in Boston, MA, a scientist, and a TEDx speaker who has created some real buzz around the sustainability movement. Noah's passion for honeybee research fueled a successful business that has stirred a global movement to protect the bees and our delicate ecosystem.  In The Mindful Marketer Life Stream, I invited Noah to join me.  And along the way, Noah discovered many indelible leadership lessons from these intricate, cooperative colonies. Click here for the replay.  Here are highlights from our discussion:  ✔️ Sustainability is the new mandate for businesses. Let's acknowledge that we're shifting to a green economy, whether you like it or not. As we witness massive innovations in transportation, hybrid work environments, and other carbon emission reduction pathways, we need to explore new, healthier ways of cooperating and collaborating with customers and teams.  With today's labor shortages, top employee candidates now have many career options. In most cases, they will choose a purpose-driven organization over a “profits over people” culture.  ✔️ Your customers expect it. Data show that 88% of consumers want brands to help them live a more sustainable life and 25% of consumers can name a brand just based on their sustainability reputation. I have colleagues who work at some of the world's Most Sustainable Brands, and it played a key role in their search.  ✔️ Worker bees, not queen bees, can drive change. Wilson-Rich shares how we can learn from what goes in a beehive: leadership, change, and communication with enthusiasm. The power of a worker bee is similar to how one individual out of tens of thousands can drive real significant change. ✔️ Leaders sometimes have a misconception that they have to “move the majority.”  Wilson-Rich explained that getting 12.5 percent of a population to believe in change is enough to drive transformation. You can create impact by starting small - such as harvesting your own honey right from your rooftop or backyard. Bestbees.com is a great way to get started.   My wish is to create buzz around sustainability at every level of a marketing organization. This is the ultimate brand leadership strategy that could take the sting out of climate change.   Click here for the replay.  ------------------------------------------------------------- Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. She was recently inducted into the Marshall Goldsmith 100 Coaches Community. Her clients include Google, Hilton, AARP, LinkedIn, and Skillsoft. You'll find her e-courses on LinkedIn Learning, Skillsoft, and Knowable.fyi.    Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams. About Noah Wilson-Rich Chief Scientific Officer Noah Wilson-Rich, PhD., began The Best Bees Company as a way to continue his research in honeybee immunology. His passion for bee health, research, and data-based solutions drove The Best Bees Company forward from his apartment in Boston to 12 cities nationwide. Learn more at bestbees.com.  Copyright 2021, Lisa Nirell. All rights reserved.  

You might think that the pandemic is the true cause of many of us focusing on short-term issues and being reactionary. But I have news for you.  For the years I've been advising Chief Marketing Officers and CEOs, this problem has haunted them.  Too much short-term thinking can severely limit your career as well as your best-laid marketing strategies. In this episode, I share the screen with Dorie Clark. She is a prolific entrepreneur, professor, standup comedienne, communications coach, and Author of The Long Game. Dorie is my role model for creating a lasting impact, and a good friend. Dorie and I discuss the key requirements for cultivating strategic patience, and how to create a growth mindset. And here's a secret we also share: we are both cat moms!   Click here for the replay.  Key points covered in this episode:  ✔️ When you make ten year plans versus solely focusing on one year plans, you don't have to know how you're going to do it. If you have a vision, even if it seems bold and extreme, you just need to move a few things forward an inch every week. Just keep going.  ✔️Keep thinking in waves. Dorie shares where many good, intelligent, and talented people go wrong in their careers: they keep doing the same thing. "That's the trick in careers…Sometimes you can't just keep doing the same thing. You have to make transitions and think in different waves appropriate at different times." ✔️ Focus on success, not perfection. Don't spend hundreds of hours making this perfect, amazing product or service before discovering if anybody wants it in the first place. "It's OK to test the little things to make sure people want the thing that you want to be providing them. When you have that data, it may not even be risky at all because you know with some degree of certainty whether something is going to work or not."  This tip hits home for me. I invested two months improving my production studio (with the help of digital stylist Bill Connolly and my partner, Michael Taylor). Then I started to livestream. Forty-three episodes later, I gained traction, credibility, and a powerful audience. ✔️  To avoid burnout, we need to learn to toggle between sprint and marathon modes. When in the testing, learning, and planting seeds phase, remember to alternate your pace, knowing when to hustle hard and to take a pause to rest and recuperate. Click here for the replay.  Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. She was recently inducted into the Marshall Goldsmith 100 Coaches Community. Her clients include Google, Hilton, AARP, LinkedIn, and Skillsoft. You'll find her e-courses on LinkedIn Learning, Skillsoft, and Knowable.fyi.  Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams. Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards.    She also teaches executive education at Duke University's Fuqua School of Business and Columbia Business School, and she is the author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine.  Clark has been described by the New York Times as an "expert at self-reinvention and helping others make changes in their lives." You can download her free Long Game strategic thinking self-assessment at dorieclark.com/thelonggame. ------------------------------------------------------------- Copyright 2021, Lisa Nirell. All rights reserved.  

My CMO clients remind me every day that COVID has pushed their leadership agility to its limits. And their best people are at risk of leaving in droves. I understand why. A recent ADP Research Institute study reports that only 14 percent of the 26,000 people surveyed are "highly engaged" at work.  We can quickly recognize a highly engaged person when they approach the job with vigor, enthusiasm, and dedication.  As a CMO coach and peer group leader, I am committed to helping my clients and members address this historic trend.  In this episode, I share the screen with Don McGuire, the CMO of Qualcomm. For Don, mental wellness and sustaining healthy teams are personal. In fact, he joined us during Qualcomm's first Mental Health Day! CEO Cristiano Amon declared this particular Friday a holiday, and he was one of the very few people in the office. Don and I discuss how to creatively and proactively engage teams in today's hybrid settings, building customer communities in the digital world, and more. Click here for the replay.  Key points covered in this episode:  ✔️ Prioritizing employees' mental health and team engagement.  Business results are essential, especially at a publicly-traded company like Qualcomm. But workers' productivity will rely heavily on creating positive engagement as well. This begins by addressing their mental health and concerns with feeling isolated.  ✔️ Marketing leadership is about creating forward, positive motion and bringing people along with you on that journey. Many people call themselves managers, but the word manager has undermined leadership for a very long time. Managing something implies that you're mostly focused on executing against your marketing goals. Leading creates a spark and sustains a movement. It either pushes or pulls your vision in a specific direction. ✔️  If you truly understand what drives results in your company, you can  be a better marketer. Working IN the business versus working ON the business is a philosophical shift people need to make to make the leap from “marketing fulfillment center” to “growth leader.”  ✔️  It's about being conscious, sensitive, and getting feedback. Just making sure that we are as inclusive as possible with our teams worldwide, creating the connection, and sharing stories about how things are going will create a huge lift in overall engagement. It also boosts morale and encourages collaboration and commitment. Click here for the replay.  ------------------------------------------------------------- Lisa Nirell of EnergizeGrowth™ LLC helps courageous marketers and CEOs accelerate growth and get promoted faster. Download your Mindful Marketer learning bonuses at themindfulmarketer.com/bonus. You will also join the “know ahead” list for our upcoming Life Streams. Copyright 2021, Lisa Nirell. All rights reserved.

KL118 Lisa Nirell Founder at EnergizeGrowth LLC Marketing for Leadership Episode Summary This week on Episode 118 of the Keep Leading!® podcast, I share my interview with Lisa Nirell! Lisa is a marketing expert and shared how customers act and buy differently and the implications this has on how leaders market and sell. Bio Lisa Nirell, the founder of EnergizeGrowth® LLC, helps marketers and CEOs accelerate marketing innovation and growth. Top leaders from AARP, Adobe, Google, and LinkedIn hire Lisa to formulate new strategies and launch breakthrough marketing ideas.   In addition to her keynotes and workshops, she leads the Marketing Growth Leaders™, a private peer group dedicated to helping CMOs thrive. Tens of thousands have participated in her online courses on LinkedIn Learning, Knowable, and Skillsoft. Lisa is the award-winning author of The Mindful Marketer and EnergizeGrowth NOW. She also hosts the weekly Mindful Marketer Livestream on LinkedIn. Lisa was also recently inducted into Marshall Goldsmith's 100 Coaches Program. Download her Mindful Marketing Pandemic Planning Tools at themindfulmarketer.com/bonus. Website https://lisanirell.com/ Other Website https://energizegrowth.com/ LinkedIn https://www.linkedin.com/in/energizegrowth/ Twitter https://twitter.com/lisa_nirell Get Your Copy of Lisa's Book! https://lisanirell.com/books/marketing-mindfulness/ Subscribe, share and review on Apple Podcasts! https://podcasts.apple.com/us/podcast/keep-leading/id1461490512 Full Episode Transcripts and Detailed Guest Information www.KeepLeadingPodcast.com   Keep Leading LIVE (Live Recordings of the Keep Leading!® Podcast) www.KeepLeadingLive.com The Keep Leading!® podcast is for people passionate about leadership. It is dedicated to leadership development and insights. Join your host Eddie Turner, The Leadership Excelerator® as he speaks with accomplished leaders and people of influence across the globe as they share their journey to leadership excellence. Listen as they share leadership strategies, techniques, and insights. For more information visit https://eddieturnerllc.com or follow Eddie Turner on Twitter and Instagram at @eddieturnerjr. Like Eddie Turner LLC on Facebook. Connect with Eddie Turner on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

Lisa Nirell is the Chief Energy Officer of EnergizeGrowth®. Her award-winning books include EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. Lisa brings cutting-edge strategies and fresh ideas to audiences and clients who find her messages practical and inspiring. www.lisanirell.com

Our guest today teaches how to rock your productivity and drop your stress. Nisa Nirell is a CMO advisor, marketing strategist, and sought-after public speaker at Energize Growth (https://www.energizegrowth.com/bonus/). She is the author of The Mindful Marketer (https://www.amazon.com/Mindful-Marketer-Present-Profitable-Data-Driven/dp/1137386290/) and recently joined the faculty of a new audio streaming course company, Knowable (https://Knowable.FYI/), that’s launching at the end of the year. Lisa shares how reaching all the markers of success and wealth still left her feeling unsatisfied and how this led her to discover mindfulness to become happier and ultimately create a business around helping other business people and marketers do the same. She defines mindfulness and shares 3 practical things people can start doing right now to get to a better mindset-place in their lives, both professionally and personally. Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.

Marketing has changed in the last couple of months. Has your strategy? Lisa Nirell and I discuss today on Power Lunch Live. Courageous CEOs and CMOs work with Lisa, and her company EnergizeGrowth®, to make the leap from order taker to innovator. Lisa’s first highly acclaimed book, EnergizeGrowth® NOW: The Marketing Guide to a Wealthy Company, earned accolades from Shama Hyder, Chip Conley, Guy Kawasaki, Marshall Goldsmith, and other luminaries, and has helped thousands reach their growth potential. Her second book The Mindful Marketer: How to stay Present and Profitable in a Data-Driven World, earned a spot in the C-Suite Book Club bookshelf next to Jim Collins, Arianna Huffington, and Sheryl Sandberg.

Lisa Nirell is passionate about helping CEOs and CMOs cut through the chatter, grow revenues, and accelerate marketing innovation. She’s also the Chief Energy Officer of EnergizeGrowth® Innovative companies such as Adobe,  Google, AARP, Gannett/USA TODAY NETWORK, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas. In this episode, Lisa gave her insights about how to stay present and profitable in a data-driven world by working directly and interacting humanely with your customers and how can businesses make that leap from the way they did marketing when the economy was booming to how marketing is done now in a new ‘temporary’ reality.   “Q: What should we be asking our people and our customers right now? A: Those two questions are: what is the most pressing challenge you’re experiencing right now and how can we help?” – Lisa Nirell   Why you have to check out today’s podcast: Discover how to become a mindful leader who knows how to ask customers what they need and become the go-to service provider for that need Learn how to stay present and profitable in a data-driven world by working directly, and interacting humanely with their customers Discover how do you make that leap from the way you did marketing when the economy was booming to how marketing is done now in a new reality   Learn More about the 3X Value Growth™ Model Go to www.3xvaluegrowth.com/model     Episode Takeaway: What is the meaning of the platitude. “We are in this together”?   “It’s heard across the world right now. ‘Business owners are in it together.’ This is a time to deepen our relationships with each other and be willing to ask for help. Although that’s not something I have mastered. So, this is testing me as well to know when to raise my hand and say, ‘I really need some resources, I need some help. Can we work on this together?’“ – Lisa Nirell   Resources|Links Free Mindful Marketer Bonus Gifts: https://www.energizegrowth.com/bonus   Connect with Lisa Nirell:  Website: https://www.energizegrowth.com LinkedIn : https://www.linkedin.com/in/energizegrowth Twitter: https://twitter.com/lisa_nirell  

On Episode 151, Lisa Nirell joins us to discuss Being a Mindful Marketer—just when we need it most. Lisa was introduced to me by my frequent guest Alex Withers. I was fascinated by her focus, spelled out in her trailblazing book The Mindful Marketer. In our discussion, we learn what prompted the book, the key tenets of being a mindful marketer—and how we can all be more mindful. Plus, of course, we touch on data, how to make the marketing organization a healthier, more sustainable organization. Links of InterestLisa Nirell on LinkedInMore about Lisa on her websiteThe Mindful Marketing MeterAccidental Genius by Mark LevyPower vs. Force by Dr. David Hawkins

So often, the words we use around marketing are overly aggressive. We say that we want to reach a “target audience,” we need to “penetrate” the market, or we need to “push” our product.  But words have energy. To attract our ideal customers we have to first stop thinking of them as a target. Business, like most things, can benefit by taking a more mindful approach. You have to be conscious of the words you use, the way you look at information, and attitude with which you approach a project. It's not so much what you do, but how you do it. In the end, it's the inside work that can make the biggest difference in  outside success. There is a real need for personal development in business. To dive deeper into this, I've brought on mindful marketer Lisa Nirell. Lisa is the Chief Energy Officer of EnergizeGrowth® and the founder of Marketing Leaders of DC™. Innovative companies such as Adobe, Google, AARP, Gannett/USA TODAY NETWORK, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas. Lisa is an expert contributor on LinkedIn Learning(Lynda.com), FastCompany, CMO.com, and Forbes CMO. She also authored EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. To learn how to be a mindful marketer who uses high energy language to influence others, download this episode now. THE PHONE-A-FRIEND WARRIOR   “Be laconic, not loquacious.” - Lisa Nirell Highlights - A mindful marketer is someone who influences the hearts and minds of others to improve their condition or the world at large. It's not about selling goods and services, it's about building relationships. The five traits of a mindful marketer: acceptance, articulation, aliveness, adaptability. Be articulate with your own language. Use the “Marketing Language Meter” to understand low energy language vs. high energy language. Breakdowns between marketing and sales happen in three areas: data, content, and roles. If you want to be a mindful marketer, it's not about doing more, it's about being more. Guest Contact - Lisa's Website Lisa's Twitter Lisa's Book- The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

What is mindful marketing, and how can you use it to increases sales and grow your business? Lisa Nirell is the foremost expert on mindful marketing, as she's the author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. She's been marketing since 1983 with such companies as Hilton, Google, BMC Software, Adobe and Microsoft, as well as entrepreneurs in nine countries. She's a terrific speaker, and we had a terrific conversation about marketing, mindfulness, on her being laconic and me being loquacious, and much more. How does Lisa Nirell define marketing? Lisa defines marketing as "the ability to influence educate and inspire others to take action." What is mindful marketing? You can find the answer by asking yourself this question: “What kind of clients do I love to work with?” Once you understand that and the behavioral dynamics of the people that you're drawn to, you'll find the clients you love to work with. What is mindfulness? Lisa defines mindfulness as "non-judgmental present moment awareness" Was Lisa always a mindful marketer? There was a turning point during one of her keynote programs when she asked the audience "Who is your perfect customer?" And while the room was quiet for a very long time, one gentleman bravely stood up and said "Anyone with a check." Lisa realized right then that was not how she wanted to build her business, and so, the mindful marketer was born. Lisa shares more tips on how to be more mindful and live in the right now, to build our sales practice, tell better stories, and attract better customers through mindful marketing. And so much more in this insightful, loquacious conversation with Lisa Nirell. Learn more from and connect with Lisa Nirell Get Lisa's book The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. Lisa Nirell on LinkedIn Lisa Nirell on Twitter  Lisa Nirell on YouTube

People tend to learn differently today than they did in the past. How do content providers cater to the new generation to ensure what they put out is digestible by today's market?    Lisa Nirell,  founder of Energize Growth and author of "The Mindful Marketer" and "Energize Growth Now" discusses how to make your content for various modalities, the benefits of partnering with LinkedIn, and the power of community!   If you have content and want to connect with the current generation don't miss this episode!

Lisa Nirell                   Start Designing a New Future for Customers and Teams Technology has taken over how we live, work and play. While we often think of tech as the norm, a new future has arrived, one where self-awareness is a critical component that leaders should bring to their teams, customers and board. As a leader, each day you make choices with your time to deal with chronic issues, respond to problems or create a new future for customers and teams. In an age of transparency, customers can write and comment about us anonymously, both positively and negatively. Be willing to ask customers questions and be prepared for good and bad news. Appreciate your customers’ willingness to be straight with you. Unfortunately, less than 8% of leaders choose to design new futures and it’s time to consider priorities. Listen to what Lisa Nirell, author of The Mindful Marketer, has to say in this podcast.   Learn more about Lisa Nirell and check out her book The Mindful Marketer: How to Stay Present and Profitable in a Data Driven World, by clicking here.  Check out The Mindful Marketer discussion guides and assessment tools by clicking here.     Click here to check out our newest leadership development tool – LEAD – Leadership Education and Development           Steve Caldwell is an executive mentor and coach to managers and leaders who desire to excel in their career and become the leader others want to follow. Steve is a leadership expert, host of the Manager Mojo podcast and author of the book Manager Mojo – Be the Leader Others Want to Follow. (www.ManagerMojo.com) Steve also coaches his followers not only on how to become great leaders, but how to effectively coach and lead their employees to find satisfaction and fulfillment from their jobs and life. Having started his work career at the savvy age of 13, Steve is also currently CEO of Predictive People Analytics based in San Francisco, CA, a firm specializing in helping leaders increase sales, reduce turnover, and attract key talent. (www.PredictivePeopleAnalytics.com)    

Award-winning authors and speakers discuss sales, marketing and how to stay profitable. W. Craig Reed is an award-winning sales, marketing and leadership consultant and executive coach, a former US Navy Driver… Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Award-winning authors and speakers discuss sales, marketing and how to stay profitable. W. Craig Reed is an award-winning sales, marketing and leadership consultant and executive coach, a former US Navy Driver… Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Award-winning authors and speakers discuss sales, marketing and how to stay profitable. W. Craig Reed is an award-winning sales, marketing and leadership consultant and executive coach, a former US Navy Driver…   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook […]

Today's guest is a marketing leadership advisor, keynote speaker, and award-winning author who helps courageous CEOs and CMOs accelerate growth and innovation. She is the Chief Energy Officer of EnergizeGrowth® and the founder of several private peer groups, including Marketing Leaders of DC™ and Marketing Leaders of Atlanta. Innovative companies such as Adobe, LinkedIn, Google, and Hilton hire her to gain fresh insights and launch breakthrough marketing ideas. Please join me in welcoming Lisa Nirell. In this episode we explore: how she defines leadership: “The ability to inspire others to take action.” early opportunities to work in retail, especially a family business, is a great learning ground for understanding sales, upselling, and work ethic. how her business is ever-evolving: “80% of my revenue today is for services & products that didn't exist two years ago.” work/life integration (not balance) because she doesn't have a personal life and a professional life – she has one life her advice to those getting started in their career: “Surround yourself with the people you aspire to be one day.” Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 66

Lisa Nirell, Chief Energy Officer of EnergizeGrowth, joins the Bryan Kramer show for real talk on leading a balanced life so you can get more done and feel better, both professionally and personally.   In This Episode The importance of daily white space How removing yourself from your normal routine and surroundings leads to a more creative life Why finding balance means being an entrepreneur anywhere and everywhere How relying heavily on technology leads to missed cues and muted intuition Why pets are important mindfulness reminders   Resources Lisa Nirell on Twitter: @lisa_nirell Energize Growth on YouTube The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World   Visit BryanKramer.com to hear more Human Conversation.

This very peppy episode of Voices of Mindfulness features Lisa Nirell, the author of The Mindful Marketer.  She is the Chief Energy Officer of EnergizeGrowth LLC and is an expert in strategic growth.   Lisa is a sought-after speaker for associations and leaders worldwide. Thanks Lisa!!!

Podcast 481: The Mindful Marketer with Lisa Nirell by Greg Voisen

Podcast 126: Energize Growth Now with Lisa Nirell by Greg Voisen

Increasingly marketers are involved in the revenue equation, with many marketing leaders now carrying a sales quota. But because sales departments still hold the greatest influence in organizations, marketing leaders have difficulty being heard. If marketing leaders want salespeople and the executives within their organization to listen to them, they must do three things. Listen as Lisa Nirell explains what those are.

Professional services firms face plenty of challenges these days. Unfortunately, however, many are so busy working in their business to work on their business, according to a new survey conducted by Lisa Nirell at EnergizeGrowth. Not only that, but 66% of the people who say that also say they're unwilling to invest in or don't know where to invest to resolve the problem. Listen as Lisa Nirell discusses the top three challenges facing B2B firms and what they should do to address them.

The up and down of the economy has many professional services firms concerned about their business and often taking on any client that comes their way. It is possible to grow your business, however, without having to resort to desperate measures. You start by developing a growth plan that allows you to establish the foundation of a strong company. Listen as marketing strategist Lisa Nirell explains the struggles firms are dealing with and what it takes to get your business to grow and thrive.

Energize Growth Now - EGG interview w/Lisa Nirell. Executive Girlfriends Group on demand audio Vignette Series. Chicke Fitzgerald is interviewing Lisa Nirell, the author of Energize Growth Now. The original live interview was 5/28/10. . Lisa is the Chief Energy Officer of EnergizeGrowth®. She and her team help companies who aspire to maximize performance, attract great clients, and reach their company's full value potential.   For more information about the Executive Girlfriends Group, see http://www.executivegirlfriendsgroup.com

  Lisa Nirell, Chief Energy Officer of EnergizeGrowth discussed her new book "EnergizeGrowth NOW!: The Marketing Guide to a Wealthy Company (Wiley June Release). Dave Darsch, Founder CEO-CF discussed how business owner and top executives in Europe as addressing the business challenges in todays global economic slowdown.