Podcasts about thought how

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Best podcasts about thought how

Latest podcast episodes about thought how

Karl Morris - The Brainbooster
The ‘No Thought' State – Why your intellect could be holding you back  - Dicken Bettinger #297

Karl Morris - The Brainbooster

Play Episode Listen Later Feb 16, 2024 78:54


Today on the Brain Booster we welcome back a wonderful guest in Dicken Bettinger. Dicken completely changed his approach to psychology after meeting Syd Banks and understanding the ‘Three Principles' He then spent over twenty years studying with Syd and is now acknowledged as one of the world's leading teachers of the principles. The Lost Art of Golf 2 day school at Archerfield Links with Karl Morris and Gary Nicol  The ULTIMATE interactive learning experience at the ULTIMATE location During a very wide ranging conversation we discussed the ideas of Mind, Consciousness and Thought How we spend so much time trying to ‘control' things with the intellect Trying harder Thinking more Being so involved with our thoughts Trying to ‘change' our experience Why the intellect alone cannot solve our problems and issues Understanding what WISDOM is and how we can learn to trust it more A deeper intelligence when we are fully PRESENT A quiet mind that is FULLY PRESENT A KNOWING that cannot be explained How to access true WISDOM How the intellect creates tension and upset The limitations of trying to ‘think' positive No human being can ‘think' their way to contentment The ‘NO THOUGHT' state What is it? How is it accessed A really wonderful conversation with Dicken to get you to consider just how much our intellect is trying to run the show. There is another way and Dicken explains beautifully what it is Become a Mind Factor Coach - Early Bird Offer 2024 Mind Factor Certification Course  To find out more about Dickin Bettinger's work go to https://www.3principlesmentoring.com/index.html   BUILDING STABLE CONFIDENCE – THE NEW PROGRAM To get your copy of the brand new program with Raymond Prior and Karl Morris It will truly make a BIG difference to your development  Link to buy: Building Stable Confidence    

KickAss Couples Podcast
How to Build a Stronger Relationship with Your Spouse - Ep. 99 RECAP - Julie & David Bulitt

KickAss Couples Podcast

Play Episode Listen Later Apr 19, 2023 24:58 Transcription Available


Schedule Your Free Kickass Couples Relationship Assessment Call today!!https://calendly.com/kickasscouplesnation/free-kickass-couples-assessment-call Julie Bulitt is a seasoned licensed clinical social worker with over 25 years of experience. She's a rockstar therapist who's worked with countless individuals, couples, and families to help them thrive. Julie's private practice is all about empowering   her clients to become all they were meant to be. She's well-versed in ADHD and Executive Functioning coaching. She is the resident therapist for Warner Bros/Discovery's DC metro location, and also a clinical supervisor for The Center for Adoption Support and Education in suburban Maryland.David Bulitt is the legal powerhouse hailing from the Washington DC Metro area and is the go-to divorce guru for multiple publications. He's been hailed as one of the "Best Lawyers in America" and a Washington DC Metro "Super Lawyer." don't be fooled by his cool and collected demeanor - he's been called "the lawyer who epitomizes stability and old-fashioned common sense" by Bethesda Magazine. What sets David apart from the rest is his heart for families with special needs children. He knows firsthand the struggles these families face, and he's dedicated to helping them navigate the legal system with ease. When he's not taking on the toughest cases, David can be found flexing his writing chops. He's a published author of two fiction novels and has penned multiple articles in legal publications and even made appearances on several local TV shows. This kickass couple couldn't be prouder of their four daughters and three grandkids. They are now sharing their secrets to success in their award-winning book, "The Five Core Conversations for Couples." Their second book “Secrets of Strong Couples" releases in Summer of 2023.Food for Thought:How can you make sure that you both feel valued and respected in your relationship?How can you work together to overcome challenges in your relationship?What are some things that can get in the way of connecting with one another?Follow Julie & David Bulitt:Julie & David's website:www.thebulitts.com YouTube:  The BulittsFacebook: @thebulittsInstagram: @thebulittsLinked In: @thebulittsTwitter:  @thebulittsContact us: info@kickasscouplesnation.com Website: https://matthewphoffman.com/kickass-couples-nation/ Facebook: https://www.facebook.com/Kickasscouplesnation Instagram: @kickasscouplesnationTikTok: @kickasscouplesnationYouTube: @kickasscouples Order the book: "Kickass Husband: Winning at Life, Marriage, and Sex" by Matthew Hoffman Book – Kickass Husband or find it on Amazon. For access to workshops with professional therapists, keynote speakers, hot seat training and more exclusive content join our online learning community at: https://matthewphoffman.com.

KickAss Couples Podcast
Together We Stand: Secrets to a Unified Marriage - Ep 96 SPECIAL - Pillar of Unity

KickAss Couples Podcast

Play Episode Listen Later Mar 29, 2023 31:28 Transcription Available


Schedule Your Free Kickass Couples Relationship Assessment Call today!!https://calendly.com/kickasscouplesnation/free-kickass-couples-assessment-callWouldn't you love to sprinkle some more love and harmony into your relationships? We'd be thrilled if you joined us for a delightful episode about Unity on the Kickass Couples Podcast. Together, KIM AND I will be spilling the beans on some incredible tips to boost your intimacy with your better half while still honoring your own life aspirations. And let's not forget, when something matters to your partner, it becomes just as important to you! So come on, let's spread some love and joy together!When it comes to the secret sauce of a flourishing relationship, unity takes the cake. It's the elixir that binds two souls together, making them operate as one entity, immovable and unstoppable. Why is it so crucial, you ask? Well, because when you're in a relationship, it's a tag team game. You got to be each other's wingman, help each other rise above the challenges, and keep the fire burning. Being in sync with each other's ideas and perspectives and backing each other up no matter what the key is to unlock the door of a fulfilling partnership. Tune into this special episode where we are ready to share our tips on building a rock-solid relationship with your #1 human! Food for Thought:How important is communication in building and maintaining a strong, unified marriage?What are some practical strategies that couples can use to prioritize their marriage and keep their relationship strong and healthy over the long-term?How can couples cultivate a sense of teamwork and collaboration in their relationship, and why is this important for a healthy marriage?Contact us: info@kickasscouplesnation.com Website: https://matthewphoffman.com/kickass-couples-nation/ Facebook: https://www.facebook.com/Kickasscouplesnation Instagram: @kickasscouplesnationTikTok: @kickasscouplesnationYouTube: @kickasscouples Order the book: "Kickass Husband: Winning at Life, Marriage, and Sex" by Matthew Hoffman Book – Kickass Husband or find it on Amazon. For access to workshops with professional therapists, keynote speakers, hot seat training and more exclusive content join our online learning community at: https://matthewphoffman.com.

This Daring Adventure
Challenging Your Brain to Achieve More

This Daring Adventure

Play Episode Listen Later Jan 26, 2023 28:20


Are you stuck in life and unsure how to break free from negative thoughts and limiting beliefs? If so, this episode is for you.Welcome to another incredible episode of This Daring Adventure Podcast with your host, Trista Guertin.In this episode, we dive deep into the topic of how our thoughts can hold us back from achieving our goals and reaching our potential. Trista shares her personal journey of overcoming her own limiting thoughts and beliefs and offers practical tips and strategies for challenging and changing our thought patterns. She encourages listeners to question their thoughts, observe them with curiosity and compassion, and make a conscious decision to think differently in order to create the life they truly want. Don't miss out on this empowering and inspiring episode that will leave you feeling motivated and ready to take control of your thoughts and your life.Chapter Summaries;[00:00:30]: Exploring Curiosity and Overcoming Fear: A Discussion on the Brain and Its Thoughts[00:02:05]: Overcoming Self-Doubt: How I Proved My Brain Wrong and Ran a Half Marathon[00:05:18]: Challenging Negative Thoughts: How to Question Your Brain and Unlock Your Potential[00:09:10]: Exploring the Power of Optional Thinking: Examining Our Thinking to Get Unstuck and Go After Our Goals[00:10:02]: Exploring the Power of Thought: How to Change Your Thoughts and Transform Your Life[00:12:08]: Exploring the Power of Choice: Recognizing Negative Thoughts and Taking Control of Your Thinking[00:16:30]: "Cultivating Awareness and Curiosity: How to Get Unstuck and Transform Your Life"[00:23:14]: "Unlock Your True Potential: Becoming the Observer and Taking Control of Your Thoughts"Mentioned resourcesThe Life Coach School: https://thelifecoachschool.com/certified-coach/trista-guertin/Let's Connect!Follow Trista Guertin on her; • Website: https://tristaguertin.com/ • Facebook: https://www.facebook.com/tristavguertin/?amp%3B_rdr&_rdc=2&_rdr • Instagram: https://www.instagram.com/tristavguertin/?hl=en • Linkedin: https://www.linkedin.com/in/trista-guertin-97249b4a/ • Linkt.ree: https://bit.ly/37ZV23xTo book a private coaching session with Trista Guertin:https://app.squarespacescheduling.com/schedule.php?owner=23472667

DreamRadically Podcast
Ep. 14: Food for Thought

DreamRadically Podcast

Play Episode Listen Later Aug 7, 2022 28:47


Today's Food for Thought: How is food sovereignty intrinsically tied to our personal and public health?  On episode 14 of the podcast hosted by Christine Thomas, GW/NYU public health student Mileena Zafra shares about the need for food justice and her dream for change. Enjoying the podcast? Continue dreaming with us on Patreon today: www.patreon.com/foundation4lm Learn more about FLM's work on our website www.foundationforliberatingminds.org and on all social media platforms @foundation4lm A special thank you to Jacque Braun for producing this podcast!

food food for thought flm christine thomas thought how
To Be Blunt: The Podcast for Cannabis Marketers
092 Authentically Crafting Your Cannabis Marketing Playbook with Lisa Buffo of Cannabis Marketing Association

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Mar 21, 2022 75:25 Transcription Available


“We've seen brands who, you know, maybe they have great products, but they have really inauthentic marketing, and that hurts them. And I think that authenticity, the understanding of your core values, your mission statement, your North Star, the why you do what you do, people want to support that.” - Lisa BuffoIn this episode, Shayda Torabi welcomes Lisa Buffo of Cannabis Marketing Association. She discusses what it takes to determine the best practices industry marketers should implement. With the dizzying laws, policies, and loopholes determining the cannabis marketing playbook, it all boils down to identifying your niche and figuring out alternative marketing efforts. [00:01 – 09:19] Shayda shares her South by Southwest Experience[09:20– 18:48] Lisa Buffo on Diving in Headfirst into Marketing and Exploring Cannabis[18:49 – 33:45] Best Practices for Industry Marketers by Understanding the Community[33:46 – 57:45] The Playbook of Laws and Policies on Cannabis Marketing and Censorship[57:46 – 01:14:13] Plausible Execution through Alternative Marketing Efforts[01:14:14 – 1:15:26] Food for Thought: How do you figure out your niche? Who do you market to? Lisa Buffo is a marketer and entrepreneur with a passion for launching companies with experience in both the cannabis and technology industries. Lisa is the Founder & CEO of the Cannabis Marketing Association. CMA has hosted over 100+ educational events nationwide bringing together the cannabis marketing community. Lisa has been quoted in Forbes, The Guardian, VICE, Denver Business Journal, The Boulder Daily Camera, Marijuana News Network, Cannabis Culture Magazine, and other national, local, and trade publications.  Lisa helped launch 10 cannabis startups for CanopyBoulder. Lisa also launched the industry's first online wholesale brokerage as their CMO, garnering national coverage in VICE and INC Magazine and becoming the first cannabis-related company to present at SXSW in Austin, TX. Lisa is the Founder & Co-Chair of the National Cannabis Industry Association's Marketing & Advertising Committee where she co-authored the Public Relations Crisis Manual and the Short Guide to Colorado's Marketing & Advertising Regulations. Lisa is an active speaker and has spoken at WomenGrow, NCIA, and CMA events.Connect with Lisa Visit https://thecannabismarketingassociation.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @cannamarketing Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“We do need to be authentic, we do need to be inclusive…bringing that positive perception to the plant and, I say, authentic understanding of the consumer because there's no right or wrong way to be a cannabis consumer.” - Lisa BuffoSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

To Be Blunt: The Podcast for Cannabis Marketers
090 A little Bit of Luck and a Long Play building a Celebrity Cannabis Brand with Elizabeth Hogan of Willies Reserve

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Mar 7, 2022 61:14 Transcription Available


“When we build brands that are secure and positioned securely and have meaning, they have a lot of opportunities to go into new places… We've got to show up in certain ways and participate in certain ways.” -  Elizabeth HoganWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Elizabeth Hogan of Willies Reserve as she shares her experience of working with the legendary cannabis advocate, Willie Nelson. Her insights reflect the value of collaboration and artistry in pursuit of establishing a noteworthy brand presence.  [00:01 – 10:46] Shayda shares the magic of South by Southwest Experience[10:47– 21:41] Working with Willie Nelson and Establishing Effective Brand Presence [21:42 – 32:27] The Creative Inspiration of Bringing the Brand to Life through CPG[32:28 – 48:09] Social Media and the Heroic Fight for Cannabis Freedom[48:08 – 59:38] The Power of Collaborations and Partnerships through Art[59:39 – 51:59] Food for Thought: How do you want your brand to be represented? Elizabeth Hogan, a multi-talented brand strategist, consumer researcher, and cannabis pioneer, brings extensive experience in highly regulated industries as well as day-one experience in the recreational cannabis industry to her role as Senior Vice President of Marketing at Long Play. As one of the founders of the organization that would become Long Play, Elizabeth has used her business and branding acumen to guide the company through numerous phases, from the original development of the Willie Nelson product line—including Willie's Reserve and Willie's Remedy—to rapid commercialization, licensing and multi-state expansion. Through her direct efforts, the Willie Nelson line of products has become one of the most recognizable, most trusted cannabis brands on the market. Elizabeth has been named to the High Times 100 Most Influential People in Cannabis List, the High Times Female 50 List, and is a sought-after speaker at industry and marketing conferences worldwide. She regularly appears as a guest on podcasts and is frequently profiled in industry and mainstream publications alike. When she's not developing award-winning cannabis products, you can find Elizabeth enjoying live music and, of course, Willie's legendary stash.Connect with Elizabeth Visit https://williesreserve.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @williesreserveofficial Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“When we started off, we had one set of standards and priorities, and over time, not because we're changing our priorities, but because the industry is evolving, and we're learning more and our product line changes, some of that stuff has changed.” -  Elizabeth Hogan SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis inRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

To Be Blunt: The Podcast for Cannabis Marketers
088 New England Cannabis Brand That Sells Good Buds To Great Neighbors with Alex Mazin of Bud's Goods

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Feb 21, 2022 54:00 Transcription Available


“As you think through product development, it needs to be well thought through with the intent of how does this help the retailer, and how do we get bud tenders to support it, and not necessarily focus on the consumer, because I'll say this, further, you don't need to focus on the consumer. Because if you're passionate about this industry, you yourself are a consumer. And thus you should create something for yourself.” - Alex MazinIn this episode, Shayda Torabi welcomes Alex Mazin of Bud's Goods as he shares the way to building a brand that can grab your attention. He believes that focusing on the retailer, not necessarily the consumer, is the key to successful product development. [00:01 – 04:26] The Magic Happens When a Brand Catches Your Eye[04:27– 15:35] The Journey to Establishing a New England Cannabis Brand[15:36 – 25:08] The Cannabis Landscape in Massachusetts - Micro Level [25:09 – 30:35] How Passion in Cannabis Entails Creating For Yourself[30:36 – 52:39] Imposing Authenticity in the Brand and Inviting Trust[52:40 – 54:01] Food for Thought: How do you invest in your brand? Alex is a native from Worcester, MA who first became involved in the cannabis industry in 2014. He is the founder of Lifegrabber LLC, one of the largest silicone accessory companies in the vaporizer device industry. Products are sold across all 50 states in the US, in Canada and in Europe under the brand name VaprCase. In 2016, he founded Bud's Goods which now has 2 retail stores in Worcester and Abington, and a third due to open in Watertown this fall. His mission is to build the first recognizable East Coast cannabis brand across the US. Prior to the cannabis industry, Alex has had nearly a decade of strategic management consulting experience in the life sciences industry for a top-tier consulting firm and fortune 100 company. He was raised in Worcester, MA and is a graduate of Babson College with a Bachelor of Science (B.S.) in Entrepreneurship and Strategic Management.Connect with AlexVisit www.budsgoods.com and follow him on Facebook, Instagram, Twitter, and LinkedIn @budsgoods Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“The key to building a brand, at least what I've learned, is very simply authenticity. You can't fake a brand, that will definitely not work.”  - Alex MazinSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

To Be Blunt: The Podcast for Cannabis Marketers
086 The Cannabis Farm of The Future: Powering Brands From The Ground Up with Jesus Burrola of POSIBL

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Feb 7, 2022 56:25 Transcription Available


“I think the biggest equity opportunity for a brand is for somebody to come in and build a national brand, a powerful brand in cannabis. And I think folks that have learned how to operate in this way through partnerships and asset-like model and understand the opportunity of licensing in other states… I think they've done a phenomenal job.” - Jesus Burrola  Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Jesus Burrola, Chief Executive Officer of POSIBL, as he tackles the future of cannabis in the lens of agriculture. He explounds his thoughts on sustainable cultivation, building a powerful brand, and understanding marketing and competition in a new light. [00:01 – 06:50] Shayda shares Updates Regarding Delta-8[06:51 – 15:23] California Cannabis Production and Vertical Integration[15:24 – 25:14] Building a Powerful Brand and Working on Sustainable Cultivation[25:15 – 31:58] Competition and Comradeship Between Cannabis Brands[31:59 – 53:23] Operation on Facilities for Environmentally Friendly Production[53:24 – 56:26] Food for Thought: How do you capitalize on the opportunities out there? Jesus Burrola is Chief Executive Officer of POSIBL, the cannabis farm of the future and engine for several of California's leading brands. With over 1,000,0000 units of packaged product to date, POSIBL is redefining what it means to produce the highest quality cannabis. Jesus is a proven leader who believes in his teams as the primary driver of growth. He leads the organization's growth strategy in sales and operations and the best team at POSIBL to position the company as a global market leader. Prior to POSIBL, Jesus worked for 15 years at Beacon Building Products, the largest publicly traded building materials distributor in North America. Jesus was at the company during growth from $1 Billion to $8 Billion — through a combination of 30+ acquisitions and launches into new markets. Jesus worked his way up from a trainee to a National Vice President, managing a $700M  business segment. During Jesus' time there, he held roles in both Sales Management and Operations, and was tasked with integrating several large acquisitions. Jesus holds a Bachelor of Science in Supply Chain Management from Arizona State University. He enjoys quality time with his family, playing golf, and exploring great cuisine. Connect with Jesus Visit https://www.posiblproject.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @posiblproject Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“There's a pathway for anyone looking to participate in the industry as a brand.” -  Shayda TorabiSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

To Be Blunt: The Podcast for Cannabis Marketers
085 What a Legacy Tobacco and Accessories Company is Doing to Innovate in Cannabis with Scott Grossman of Turning Point Brands

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Jan 31, 2022 52:57 Transcription Available


“Using cannabis from a health and wellness perspective, that can cure and help ailments that are otherwise being treated with other drugs that may or may not be good for you. And so from much perspective, I think that's the way I approach it, right or wrong, it's being branded as the health and wellness drug of our generation.” -  Scott GrossmanWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Scott Grossman of Turning Point Brands, as he shares the parallelisms between the tobacco and cannabis industries in the aspects of dealing with stigma and attached legalities. He emphasizes that taking the opportunity of being in the thriving cannabis industry is not one to miss as the question now turns to which brands would fill up the shelves. [00:01 – 04:59] Opening Our Minds to the Power of Education[05:00 – 13:19] Catalyzing Change and Recognizing the Thriving Cannabis Industry[13:20 – 23:02] The Parallelisms Between Tobacco and Cannabis Industries[23:03 – 31:38] Journey to Integrating Cannabinoids to Scale[31:39 – 41:19] Determining the Winning Brands to Fill Out the Shelf[41:20 – 51:29] Latching on to Favorable Legalization Processes[51:30 – 52:59] Food for Thought: How do you feel about big corporations operating in cannabis? Scott Grossman joined Turning Point Brands in 2021 and is focused on strategic initiatives and acquisitions. Prior to joining, Scott spent over 15 years as an investor and Board-level advisor managing investments across the capital structure in both public and private companies. Scott founded Vindico Capital after working nearly a decade at Magnetar Capital, and previously worked at Soros Fund Management in its private equity division. Scott started his career at Merrill Lynch in its investment banking group.Connect with ScottVisit https://www.turningpointbrands.com/ and follow him on https://www.instagram.com/stokers/ and https://www.instagram.com/zigzagworld/.  Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“I really wanted to be a part of an industry that had clear societal benefits, you know, job creation, that's largely protected from offshoring. We're helping unwind 50 plus years of systemic racism, and an endless and reckless war on drugs. We're providing a real solution to the opioid crisis, PTSD, and other health issues like Gervais syndrome, and, you know, candidly, we're helping raising much needed funds for our government.” -  Scott GrossmanSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join mRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Tribe of Leaders
Why Diversity Builds Better, More Productive Teams w/ Leslie Short

Tribe of Leaders

Play Episode Listen Later Jan 28, 2022 36:52


My incredibly dynamic, powerhouse guest today, Leslie Short has an extraordinary 4-decade career that started performing internationally as a ballerina.  She started her first business, J. Men's Tokyo as a theater show in Japan She was the COO of the Shark Group and is currently the Founder, President & CEO, of The CavuGroup focus on Diversity & Inclusion in an effort to create new solutions to old and new issues. She firmly believes that issues don't go away because programs are in place but by continually evolving and having a channel to listen and understand the people who are our greatest assets. Leslie is also the author of Expand Beyond Your Current Culture.    Let's tune in to her story!   [00:01 - 10:35] Opening Segment   Rev UP Your Revenue Assessment Did you know that the average business is missing out on 50% more sales? If you're an ambitious female entrepreneur, who is leveling up this year, and your path is to grow beyond seven figures, I have an invitation for you! Rev UP Your Revenue Assessment with me and never miss 10s of 1000s of dollars in additional revenue every month ever again.   Schedule a meeting with me through this link. Get to know my guest Leslie Short Classical ballet at the age of 7 and saying there's more than dancing Leslie tells her story of finding the foundation to achieve the conversation about diversity, equity, and inclusion Leslie's return from Japan   [10:36 - 29:27] Accepting and Embracing Differences   Where are things going?  What should happen Get in the Room The importance of getting a conversation with yourself If you don't push yourself, who will? The Diversity of Thought How to Get that Conversation Going It's not a trend: Embrace Diversity Inclusion Nothing about us without us Segregation within inclusion Building an Inclusive Understanding Culture of Awareness Humans, not merely numbers The questions have to be shifted Take a step back and address the barriers What's wrong with surveys?  Accountability and Respectability   [29:28 - 36:51] Closing Segment   Final words Connect with my guest, Leslie in the links below Tweetable Quotes   “Get in the room, get in the house, get in the building, and then show what you have.” – Leslie Short   “You have to have a conversation with yourself. And you have to be honest with yourself.” – Leslie Short   “If you're going to bring in people that do not look like you, sound like you, will walk like you, you must build an inclusive understanding culture of awareness.” – Leslie Short   ------------------------------------------------------------------------   Connect with Leslie through: LinkedIn and https://www.leslieshort.com/    Don't forget to grab your very own Expand Beyond Your Current Culture If you liked my show, please LEAVE A 5-STAR REVIEW, like, share, and subscribe!     WANT TO LEARN MORE?   Connect with me through Emi Kirschner Business Coach, Facebook, Instagram, and LinkedIn Or send me an email amacvirtualassistance@gmail.com     Check us out on Apple Podcasts.   Thanks for tuning in!    

To Be Blunt: The Podcast for Cannabis Marketers
084 Baking Up The Future of Cannabis Tech and Adoption with Shanel Lindsey of Ardent

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Jan 24, 2022 55:00 Transcription Available


“At the end of the day, cannabis businesses are just like any other businesses, right? They need all of the services and support that anyone needs. And obviously, our lane is in helping with consumption.” - Shanel LindsayWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Shanel Lindsay, founder and president of Ardent Life, Inc., to discuss the bright future of cannabis made possible by technology, how her profession as a lawyer got her involved in legalization, the importance of homegrowing and testing, and empowering our customers through presenting the science.[00:01 – 04:46] Cannabis-infused home-baked goodies[04:47– 10:06] Shanel shares her mission in the Cannabis World[10:07 – 21:55] Framework in Massachusetts in Home Growing and Productization[21:56 – 32:50] Breaking Down the Decarboxylation Process[32:51 – 51:36] Biotech, Hardware, and Data Points as Springboards[51:37 – 55:01] Food for Thought: How do you go empower the consumer through data? Shanel Lindsay is an attorney, activist, and entrepreneur.  Founder and President of Ardent Life, Inc., a Boston-based biotech and consumer device company focused on improving the science and medicine of cannabis, Shanel is the creator of Nova Precision Decarboxylator, which regulates medical cannabis dosing, and the new Ardent FX, an all-in-one cooking, infusion and baking device. She has grown a global brand in Ardent Life and has received multiple patents for her inventions. A graduate of Northeastern University School of Law and the University of Pennsylvania, Shanel was an author of and spokesperson for the Massachusetts Marijuana Legalization Initiative (aka Question 4) and twice appointed to the Massachusetts Cannabis Advisory Board. She is also co-founder of Equitable Opportunities NOW! (EON), a non-profit that has successfully fought for equitable cannabis policies that benefit Black and Brown residents and communities disproportionately harmed by prohibition, as well as mentoring minority business owners entering the industry.Connect with Shanel Visit https://ardentcannabis.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @ardentllc Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“When you're not allowing people to test at home, like wait, just terrible policy, right? And you're also like, you're keeping patients in the dark, but it also benefits corporate operators…it's really important, like, never to suppress the data.” - Shanel Lindsay  SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

To Be Blunt: The Podcast for Cannabis Marketers
083 Lessons in Branding from The Largest Single Site Dispensary in California with Chris Lane of Airfield Supply Company

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Jan 17, 2022 63:53 Transcription Available


“The best brands are the ones who constantly look at how can they provide value to an individual, whether that's value to a partner, and sometimes that's impossible, right? But your value to a customer is always viable…Value doesn't have to be some gigantic experience.” - Chris LaneWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Chris Lane, Chief Marketing Officer of Airfield Supply Company, as he shares the systems and processes they employ in bringing value to customers, the landscape of elevated brand building in the industry, and the significance of effective collaboration for better visibility. [00:01 – 05:16] Keep the Dialogue Going and Get Connected[05:17 – 14:26] Chris' Story from Working with Multiple Agencies to Brand Building [14:27 – 28:13] The Processes to Elevated and Creative Brand Development[28:14 – 37:09] Tips to Attract Effective Collaborations via Value Creation[37:10 – 54:08] The Dynamics of Vertical Integration and Bringing Solutions[54:09 – 01:02:23] The Challenges of E-commerce in the Cannabis Industry[01:02:24 – 01:04:00] Food for Thought: How do you go for your idea and make a pitch? Chris Lane is the Chief Marketing Officer of Airfield Supply Company, the largest single-site dispensary in California. In this role, Chris is responsible for brand and growth strategy across retail and product businesses. With a background in creative strategy and brand building, Chris focuses on building consumer empathy in brands and driving simultaneous top and bottom funnel growth. Previously, Chris was the Global Head of Brand at Fiverr, also leading agency practices and teams at Method, Bite, WPP, and Edelman.Connect with Chris Visit https://www.airfieldsupplyco.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @airfieldsupply  Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quotes:“When you have the megaphone, do something of you know, importance, not just for the conversation, but to like, do good with that, too.” - Shayda Torabi“One of the fun parts about collaborations is you never know what the other side is going to bring to the table or needs you to bring to the table. So, you know, it never hurts to ask.” - Chris LaneSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

To Be Blunt: The Podcast for Cannabis Marketers
082 The Evolution and Arrival of Cannabis Events and Hospitality with Jenn T of Cannect Hospitality

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Jan 10, 2022 58:52


“I don't think that these [cannabis events] types of events and venues should be considered a free for all just because it's cannabis. It should be taken seriously… Guest interactions with the staff should be looked at as the same level as the bartenders' responsibility.” - Jenn TramaglinoWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Jenn Tramaglino, founder and CEO of Cannect Hospitality, to discuss the evolving cannabis hospitality. She shares how it is like to navigate the legalities, the ways to create a safe space, the SOP's for successful cannabis events, and how these further normalize cannabis creatively. [00:01 – 08:17] Shayda shares the status for the hearing on Delta-8[08:18– 16:46] Jenn on Transitioning into the Creative Cannabis Hospitality Scene[16:47 – 26:14] The Effects of Changes of Legislature in Events Hosting[26:15 – 45:12] SOP's and the Best Practices for Designing Safe Spaces[45:13 – 55:35] Putting Together Fun and Memorable Cannabis Events[55:36 – 58:53] Food for Thought: How do we structure and evolve cannabis events safely? Jenn Tramaglino served as Chief of Staff and Partner, at The Light Group & Clique Hospitality, respectively during 2004-2015. During her time working with these world-renowned food and beverage companies; she developed marketed and operated nightclubs, bars, pools, and restaurants for MGM Resorts, Morgans Hotel Group and Station Casinos. Upon returning from an extended stay living in Amsterdam in 2016, Jenn T. joined the team at national cannabis media powerhouse, DOPE Magazine, to launch their footprint in the Nevada Market. With the passing of legalized adult-use cannabis in 2017, Jenn T. realized there was a need for a bridge between cannabis retail and guest hospitality. This creative spark culminated in the 2018 launch of Cannect Hospitality, a cannabis focused, hospitality development and events company. Guest, staff, and vendor safety is the focus as Cannect Hospitality works to introduce sensible regulations, compliant SOPs and responsible safe practices for the industry. Cannect Hospitality has curated cannabis projects for and with: High Times, DOPE Magazine, Farechild, Women Grow, NORML, NCIA, Cannabition Cannabis Museum, Culture & Cannabis, The Chamber of Cannabis, CBDio, The Cannabis Business Den, The Apothecarium, State Flower, Valhalla, Curaleaf, Select and more. Connect with JennVisit https://www.cannecthospitality.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @jenntcannect @cannecthospitality Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“We're very excited for the future of consumption because it's actually here. The future is now.” - Jenn Tramaglino SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

To Be Blunt: The Podcast for Cannabis Marketers
081 The Future of Cannabis with The Father of the Legal Cannabis Industry Steve DeAngelo

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Jan 3, 2022 62:49 Transcription Available


“You have people in our scene now who are motivated not primarily by love of cannabis, but primarily by love of money. And that creates a real conflict, right? Because I think that one of the lessons that cannabis teaches us is to value love over money.” - Steve DeAngeloWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Steve DeAngelo, to discuss cannabis through the years and the coming future, expound his thoughts on societal changes, and remind us of the essence of the advocacy - promoting love and harmony. [00:01 – 05:20] Hit the Ground Running for 2022[05:21– 10:04] Heightened Senses and Elevated Spirituality through Cannabis[10:05 – 19:42] Massive Global Changes in the Cannabis Landscape on the Economy[19:43 – 37:19]  How Prohibition Causes More Harm - Lack of Quality Control[37:20 – 47:30] Applying Pressure on America Derived from Global Cannabis Approaches[47:29 – 01:00:07] Mindful Actions towards Accessibility and ESG Initiatives[01:00:08 – 01:02:50] Food for Thought: How do you become a better advocate for the plant? Steve DeAngelo is a globally recognized cannabis leader who was dubbed “the father of the legal industry” by former Speaker of the California Assembly Willie Brown. As a lifelong activist, author, educator, investor, and entrepreneur, he has spent more than four decades on the front lines of the cannabis reform movement. His most notable business achievements include co-founding Harborside-one of the first six dispensaries licensed in the United States-now a publicly-traded company on the Canadian Securities Exchange; Steep Hill Laboratory, the first cannabis analytics company; and Arcview Group, the first dedicated cannabis investment network. He is author of The Cannabis Manifesto and an originator of the wellness approach to understanding cannabis. Media projects include the starring role in Weed Wars, produced by the Discovery Channel in 2011; Ask Steve DeAngelo, available on Green-Flower.com; and extensive appearances on CNN, FOX, MSNBC, CNBC, and The New York Times. Steve speaks widely on the topic of justice and believes that a profitable, ethical, politically engaged industry will be the most powerful force in spreading cannabis reform to every corner of the planet. As Founder of the Last Prisoner Project, he will not rest and will not stop until the last cannabis prisoner is free.Connect with SteveVisit https://stevedeangelo.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @steve.deangeloShayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:"People who want to get into the cannabis industry, who have hustle, who are willing to work hard, and be entrepreneurial, should not have artificial barriers placed in their way.” - Steve DeAngeloSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

To Be Blunt: The Podcast for Cannabis Marketers
080 Staying On Top Of Cannabis Trends and Making Industry Speculations with Bryan Fields and Kellan Finney of 8th Revolution

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Dec 27, 2021 64:02


“So in my experience, the best way to do that (staying up-to-date) is to just dive headfirst in, read everything you can and figure out what information is relevant through just trial and error.” -  Bryan FieldsWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Bryan Fields and Kellan Finney of 8th Revolution, as they share the inner workings in consolidating the monthly Playbook consisting of up-to-date industry information, using both scientific and business approaches in navigating the cannabis businesses, and how business owners can take advantage of the opportunities out there. [00:01 – 06:56] Looking Back to 2021 on Laws and Events and Looking Forward to 2022[06:57– 15:08] Bryan and Kellan on Cannabis in a Technological and Scientific Standpoint[15:09 – 23:00] Bringing Speed, Flexibility, and Problem-Solving to the Market[23:01 – 35:04] Consolidating the Monthly Playbook and Staying on Top of the Game[35:05 – 44:54] Multi Facets and Influx of Processes in Navigating the Industry[44:55 – 01:01:39] The Leading into Celebrity Aspect, Virality, and THCV Production[01:01:40 – 01”04:03] Food for Thought: How do you unpack the opportunities out there? The 8th Revolution story starts in 2017 at MJBIZCON in Las Vegas—a location where stories usually begin and end. Two ambitious, analytically driven individuals with complementary expertise came together to form an organization geared toward an industry needing a team with a particular set of skills. It was clear then, as it is today, with all the challenges, stigmas, and obstacles, the cannabis and hemp industry have, there is a dire need for experts to shape. We are a team of adaptive, dynamic problem-solvers that can diagnose, analyze, and optimize in real-time to help operators who are struggling with the industry's obstacles. We began with a few, specific services that has turned into an end-to-end solution. We have added value and provided guidance for our partners across the supply chain. Our role is to do our part to move the industry forward and allow you to continue to operate as we help grow, fix, and optimize all your needs. Connect with Bryan and KellanVisit https://8threv.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @thedime_8th Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quotes:“So what we're really most proud of is that we're fast, action oriented individuals who can diagnose various situations and in cannabis. There's endless challenges and endless obstacles.” -  Bryan Fields“We just have to be very honest, because every state is so different. And all of those laws are constantly being written in real time.” - Kellan Finney SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

To Be Blunt: The Podcast for Cannabis Marketers
079 The Land of Opportunity and Building a Vertically Integrated Cannabis Business in Oklahoma with Arshad Lasi of The Nirvana Group

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Dec 13, 2021 48:54 Transcription Available


“And it's very difficult for brands to be successful here if they're not able to adapt very quickly to how things change here… But this has also allowed for a very quick, innovative period here...because you can't always compete on price, you have to also be a better product and be a cooler product, and fit more with the culture.” - Arshad LasiWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi and guest Arshad Lasi of The Nirvana GroupLC discuss the cannabiz landscape in Oklahoma - the legalization process, distribution channels, market saturation, and intricacies of production. [00:01 – 07:28] Shayda shares notable Cannabis events in Oklahoma[07:29 – 13:39] Arshad's Perspectives on Vertical Integration in the Cannabis Industry[13:40 – 27:04] The Implications to Innovation, Distribution, and Legalization[27:05 – 35:47] On Maintaining the License and Production Intricacies[35:48 – 46:28] The Medical Variance, Passion in Entrepreneurship, and Pushing Forward[46:29 – 48:55] Food for Thought: How do I navigate cannabis business in general? Arshad “Adam” Lasi is CEO of The Nirvana Group, a vertically integrated family-owned cannabis company in Oklahoma. It has blossomed into one of the largest and most rapidly growing vertically integrated cannabis companies in Oklahoma. Their operations include a 30-acre cultivation and extraction facility; a 3,000 square foot processing facility featuring extraction and distillation capabilities, as well as a commercial kitchen to produce beverages and edibles; Nirvana Distribution, a 10,000 square foot warehouse that is one the largest Smoke Shop, Glass, Paper, Vaporizer, and Packaging distributors in Oklahoma, servicing more than 500 dispensaries for their ancillary products; and Argent Cannabis Distribution, the only cannabis cash & carry concept in Oklahoma and the wholesale distribution company for Nirvana Group's diverse portfolio of cannabis brands, which range from vapes to pre-rolls to edibles and beverages to concentrates on more. Argent Cannabis Distribution is headquartered in a 10,000 square foot facility; they work with more than 30 brands and are home to nearly 1,000 SKUs. The Nirvana Group also owns an ever-expanding list of dispensaries. For more information, visit https://www.nirvana-dispensary.com/home. Connect with Arshad Visit https://www.nirvana-dispensary.com/home and follow him on Facebook, Instagram, Twitter, and LinkedIn @nirvanadispo  Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“Yeah, there's a lot of licenses and a lot of opportunities. But it's obviously really hard to get traction.” -  Shayda Torabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

To Be Blunt: The Podcast for Cannabis Marketers
077 Cannabis Social Media Censorship and What We Can Do About It with Ariana Newton of The WeedTube

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Nov 29, 2021 64:56 Transcription Available


“That's [social media] where you grow your communities. And that's where you showcase your brand and kind of give people behind the scenes of what your products are and who you are so that they can have a better trusting relationship with you.” -  Ariana NewtonWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes WeedTube Executive Ariana Newton to dive into social media censorship, creatively targeting the barriers to entry, and the strategies to use to beat the system despite the uneven playing ground. [00:01 – 09:06] Targeting Barriers to Entry through Social Media Profiling[09:07– 14:56] The Shift to the Online Arena for Trusting Relationships[14:57 – 17:58] The Origin, Mysteries, and Rules of Social Media Censorship[17:59 – 20:20] Creative Strategies to Outsmart the System[20:21 – 32:04] Censorship Issues Resulting to Flagging and Banning[32:05 – 40:41] Affiliate Marketing in the Realm of Cannabis Brand Awareness[40:42 – 01:02:07] Scaling in the Content Creation Journey on an Uneven Playing Ground[01:02:08 – 01:04:56] Food for Thought: How do you keep up the fight to educate? WeedTube Executive Ariana Newton is a marketing expert in the cannabis censorship space; as a medical cannabis patient in Montana, Ariana is passionate about the plant and its healing effects, but knows firsthand that sites like Instagram and YouTube don't see it that way. As the Business Relations Officer for WeedTube, Ariana has seen firsthand how big social sites minimize the efforts of cannabis creators, like WeedTube's #Canna4Climate environmental effort, and she wants to educate the cannabis community on the censorship taking place.Connect with ArianaVisit https://theweedtube.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @theweedtube Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“As we continue to be censored, you're only going to see more people be creative.” - Shayda TorabiSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes

To Be Blunt: The Podcast for Cannabis Marketers
076 The Road to Becoming The Most Trusted Name in Cannabis with Dennis O'Malley of The Parent Company

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Nov 22, 2021 46:55 Transcription Available


“Over the lifetime of a consumer within cannabis, it's a complex journey where there's a lot of experimentation. And we really wanted to create an ecosystem where they felt safe, where they felt educated.” - Dennis O'MalleyWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Dennis O'Malley of The Parent Company, as he shares the principle behind effective engagement with the customers and how brands can integrate a creative approach to marketing for more brand awareness. Dennis talks about his insights on building informed customers to have the brand become a trusted partner in their cannabis journey. [00:01 – 06:31] Shayda shares Updates on Delta-8 and Delta-9 THC[06:32 – 12:47] The Vertical Integration as a Unified Company[12:48 – 20:25] Evolving Operations through Core Values to Attract Informed Consumers [20:26 – 31:50] Monogram and Human Connection on Addressing Barriers to Marketing [31:51 – 43:44] Tracking the Engagement Levels with Partnerships[43:45 – 46:56] Food for Thought: How do you holistically converse with your customers? Dennis O'Malley has served as Chief Operating Officer of The Parent Company and President of Caliva since January 2021. Dennis was previously the CEO of Caliva, where he led a 10x increase in revenue over the course of three years. Before joining Caliva in 2017, Mr. O'Malley was CEO of ReadyPulse Inc., a venture backed software company that enabled lifestyle brands like Nike, Adidas, The North Face, Red Bull, Reebok, to leverage ambassador marketing programs, from April 2012 to April 2016. The company was sold in April 2016. Mr. O'Malley holds multiple technology patents as well as an MBA from Santa Clara University.Connect with DennisVisit https://www.theparent.co/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @theparent.co Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“At the end of the day, I think what's important is, you know, we've always used the north star as this informed consumer… We always need to keep the consumer in mind. And that informed consumer is just asking a question, which is, ‘What am I putting into my body?'.” - Dennis O'Malley SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

To Be Blunt: The Podcast for Cannabis Marketers
075 How Tina Ulman built the Chamber of Cannabis as an Agent For Change in the Nevada Cannabis Industry

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Nov 15, 2021 53:56 Transcription Available


“It [noise on social media] is irrelevant. You have to build relationships with your lawmakers...if we're not going to help educate them, who will?... Everyone's got an idea, but who's really coming down to executing it?” - Tina UlmanWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Tina Ulman, Co-Founder and President of Chamber of Cannabis, as she shares her story on how they pushed for policies in favor of cannabis consumption by connecting with the right people, knowing whether you are reactive or proactive in the advocacy, and the domino effect of change by sending a message to the right people. [00:01 – 07:42] Reach out to Shayda via email or DM on IG[07:43– 13:05] Thriving Inclusive and Conscientious Markets on Cannabis Commerce[13:06 – 33:30] Allied Push of Legalization through Lobbyists and Lawmakers[33:31 – 35:58] Triggering the Domino Effect through Eliminating Stigma[45:59 – 51:49] Getting the Message Relayed throughout the Industry[51:50 – 53:57] Food for Thought: How do you take a step forward? A resident of Las Vegas for over 12 years and UNLV Hospitality Management Graduate, Tina Ulman is the Co-founder and President of the Chamber of Cannabis and Director of Brands for The Source Dispensaries in Nevada. Tina has served the cannabis industry through various roles which simultaneously contributed toward the growth of the Las Vegas cannabis communities and the reforming of unjust laws. In 2020 Ulman and the Chamber created the proposal and led the campaign for AB 341, Social Consumption Venues and worked closely with Assemblyman Steve Yeager to pass both AB 341 & AB 400, Cannabis DUI Reform. In 2019 Ulman traveled to Reno and Washington DC to lobby for both state and federal cannabis rights while serving as the Director of Development for Las Vegas and Nevada NORML.In 2020 and 2021 Tina was awarded Las Vegas Cannabis Activist of the Year while leading the Old Pal brand in Nevada. Prior to entering the cannabis industry Tina was a sales and marketing executive for Wyndham Resorts and a 15 year cannabis consumer.  Connect with TinaVisit https://thechamberofcannabis.org/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @chamberofcannabis Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“...let our lawmakers know: You need to create a safe place for people to consume, where you're not being criminalized. And you need to do it. So it's the next step in cannabis commerce.” -  Tina Ulman SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

To Be Blunt: The Podcast for Cannabis Marketers
074 Garden Parties, Rosettes, and Growing a Sonoma Cannabis Brand with Karli Warner of Garden Society

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Nov 1, 2021 48:50 Transcription Available


“To just know that there are all these ways that we can help, you know, change and highlight ways that people can bring more joy into their life is really exciting.” - Karli WarnerWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Karli Warner of Garden Society, to talk about how she built a standout brand while keeping the dignity of advocacy with the use of creative ideas and the processes she used in scaling up while ensuring the quality of products to keep customers patronizing your brand. [00:01 – 08:31] Shayda shares the whirlwind of relevant cannabis events[08:32– 16:24] Karli's Background on Cannabis and Stepping in the Industry[16:25 – 28:02] Finding One's Niche and Building the Brand[28:03 – 38:58] Founding Creative Ideas for the Cannacurious and Collaborators[38:59 – 49:09] Scaling Up while Maintaining the Quality [46:13 – 48:51] Food for Thought: How do you uplift your product?As co-founder and head of marketing for Garden Society, Karli's communication and marketing prowess makes the brand shine.  As a working mom and wife to a cancer survivor, she understands the positive wellness impact low-dose edible cannabis can have on the mind, body and soul. Karli began her career in communication and marketing in the wine industry at a boutique PR agency in Napa, where she learned the ropes of pitching and building media relationships. While also expanding her wine education and knowledge, her interest in the wine business quickly deepened and led her to explore other aspects of brand and event marketing. As her career progressed, she moved to Constellation Brands, the world's leading wine company. There she emerged as a top-tier marketer, learning firsthand the importance of partnerships and cross-brand collaborations. Through thoughtful storytelling, pitching, and partnerships, Karli landed media coverage for brands in national media outlets including Today Show, Wall Street Journal, Wine Spectator and Food & Wine magazine. While at Constellation, Karli helped launch a wine brand that, at the time, she didn't know would eventually shift her career from wine to cannabis – this is when her Garden Society story began. In 2016, Karli reconnected with her former wine industry peer, Erin Gore, who had recently launched Garden Society, a cannabis company focused on women's wellness. Shortly thereafter Erin asked Karli to join the Garden Society team to lead marketing and communication efforts. Together, Erin and Karli have quickly built a well-recognized luxury cannabis brand that has garnered the interest of Today Show, CNBC, Marie Claire, Los Angeles Times, Forbes and many more.As she loved telling the story of wine - from vine-to-glass – Karli is even more passionate and personally touched in telling the Garden Society story, from seed-to-delectable confection.Connect with Karli Visit https://thegardensociety.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @grdnsociety Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

To Be Blunt: The Podcast for Cannabis Marketers
073 What Data Capturing and Experiential Marketing Have in Common with Peter Huson of Backbone

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Oct 25, 2021 45:23 Transcription Available


“Cannabis is providing the opportunity for tech companies, for operators, and for everybody to stand up and say that, you know what, this is an opportunity to do things a little bit differently. We do not have to follow the way other industries have gone... We're gonna do it our way.” -  Peter HusonWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Peter Huson, Chief of Operations at Backbone, to discuss how he applied his background on music and technology in brand positioning, utilizing marketing opportunities for product awareness, and creating a unique cannabis experience for consumers through speaking the customer's language. [00:01 – 06:55] Shayda shares updates of the MJ Bizcon and introducing Peter Huson [06:56– 14:11] Peter's Stories on Cannabis Branding through Music and Events[14:12 – 20:48] Translating Passions into a Language of Understanding and Novelty[20:49 – 24:41] Recognizing the Various Avenues of Cannabis Marketing[24:42 – 33:25] Integrations on the Power of Technology in Cannabis[33:26 – 42:44] Utilizing the Right Tools for Unique Positioning in the Industry[42:45 – 45:24] Food for Thought: How do you create a unique experience for the consumer? Peter Huson, PhD, is Chief of Operations at Backbone where he oversees Professional Services, Sales, and Partnerships. Peter holds a Bachelor of Science in Mechanical Engineering from UC Santa Barbara, a Master of Science in Aerospace Engineering (subcontracting for NASA), and a PhD in Structural Engineering from UC San Diego. Peter is also co-founder of the Northern Nights Music Festival in partnership with Starr Hill Presents/Red Light Management, having co-authored AB2020 allowing Northern Nights to be the first festival with legal cannabis sales — this led to co-managing compliance and operations for both the Northern Nights Tree Lounge and Outside Lands Grasslands, paving the way for future events in California. Additionally, Peter is Co-Founder and COO at One Log Cannabis Business Park, Compliance Officer at Mesh Ventures, and to date, he's successfully acquired over 50 cannabis licenses across the supply chain. Connect with PeterFollow him on Facebook, Instagram, Twitter, and LinkedIn @backbonesoftware Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Key Quote:“It's the big time normalization, especially from a music festival standpoint, which is, you know, you can have straight edge people that normally wouldn't party, normally wouldn't necessarily let themselves go. But they do it once in a while at a music festival that they go to every year.” - Peter Huson SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

To Be Blunt: The Podcast for Cannabis Marketers
072 Cannabis Careers, Copywriting, and Using Your Voice to Make Change with Author Andrew Ward

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Oct 18, 2021 62:48 Transcription Available


“You have companies talking about social equity and needing to create restorative justice, things like that, the real question is, how many of them are actually going to put it into action afterwards?” - Andrew WardWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Andrew Ward, cannabis author, writer, and freelancer, to talk about the different aspects of recognizing opportunities in the cannabis sphere, embracing and utilizing the diversity of it, delving into the realities of political impact, and the significance of small communities in giving an impact to the advocacy through intentionality.  [00:01 – 04:40] Shayda shares the upcoming exciting conferences[04:41– 11:38] Andrew's Story on Cannabis Writing for Publications and Branding[11:39 – 20:37] Recognizing Opportunities and Diversities in the Cannabis Industry[20:38 – 29:16] Politics and Processes on Legalization and Licenses[29:17 – 44:44] Utilizing the Media: Giving Voices to the Victims of the War on Drugs[44:45 – 59:11] Recognizing Parameters to Demystify Marketing Plans[59:12 – 01:02:31] Food for Thought: How do you share your advocacy with intentionality? Andrew Ward is a Brooklyn-based cannabis writer, boasting over 500 original bylines and two published books. The author of Cannabis Jobs (2019) and The Art of Marijuana Etiquette (2021), Andrew regularly writes for High Times, Insider and Benzinga, as well as cannabis brands. He's now launching a new podcast, Canna Say Something, and other media endeavors in a bid to branch out.Connect with Andrew Visit https://linktr.ee/thecannawriter and follow him on Facebook, Instagram, Twitter, and LinkedIn @thecannawriter Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Key Quotes:“You know brands that have been acquired over the years do a lot of the companies that thought they were going to make it as the top media brands have kind of crumbled really quickly underneath of it, could it be gone the next year or they're now struggling to come back. So it's kind of a weird varying market in a lot of ways but there are definitely opportunities.” - Andrew Ward“There's so many companies and I think that people need to realize that there's so many different pathways into the industry.” - Andrew Ward“I'm like, yeah, that's [legalization] just not how things work. It's about politics. And it's about the process. And sometimes, that has a much bigger undertaking to get things to move, maybe in a direction that you want it to move.” -  Shayda Torabi“We always think about the big scene and how we can make a big impact. But making a big impact happens on a small level.” - Andrew Ward  SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

To Be Blunt: The Podcast for Cannabis Marketers
071 What We Can Learn and Compare from the European Cannabis Market to the United States with Steven George of Kaya Advisors

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Oct 11, 2021 57:41 Transcription Available


“I truly believe that in the end, by giving people access to this plant, we have the ability to help a tremendous amount of people. End of story. Simple as that.” -  Steven GeorgeWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Steven George, advisor and founder of Kaya Advisors, to talk about the dichotomy between the aspects of the cannabis industry in Europe and America and the limitations attached to the legalities. He also shares his thoughts on how the current licensing processes painstakingly hinders effective global commercialization. [00:01 – 07:47] Steven George's Vision for Global Cannabis Accessibility[07:48– 14:27] Aspects of the Cannabis Industry: Europe vs. America[14:28 – 21:29] The Limitations of Cannabis Production and Consumption[21:30 – 31:09] Licensing Procedures and the Legalization Process[31:10 – 50:37] Global & Interstate Commerce and the Prevailing Competition: Let the Small Players in the Game[50:38 – 54:54] Legal Grounds and Confusion in the Market[54:55 – 57:42] Food for Thought: How can you take part in the industry? Steven has been involved with the cannabis industry for the past 10+ years! He got started with medical cannabis cultivation back in 2010 in his home state of Michigan. In 2017 Steven moved to Portugal and soon after entered the medical cannabis industry in Europe working with Tilray as Country Manager of Portugal & Spain and most recently as European Alliance Manager. In July 2021 Steven left Tilray to launch his own firm, Kaya Advisors, which specializes in cannabis commercial strategy advice.  Connect with Steven Visit https://stevenarthurgeorge.ck.page/cannabeme. Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quotes:“If there's a state or place that's limiting licenses, these [big operators] are the ones with the big wallets and the big pockets, and they tend to find a way, right? So I definitely don't like that side of it. I think there needs to be caution always.” -  Steven George“I think it's tough to understand what the rules are, you know, I think limiting the licenses, especially to like small numbers, I think is just not fair at all… You have to let people compete, right? And that means you have to let the small compete as well.” -  Steven George “I know a large part of that community is much more involved in what they want to consume, and why they're consuming it, and who's growing it and how it makes them feel. And so I'm optimistic about the ability for these small players to survive.” -  Steven George  SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

To Be Blunt: The Podcast for Cannabis Marketers
070 Branding Bud and The Commercialization of Cannabis with David Paleschuck

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Oct 4, 2021 51:58 Transcription Available


“It's time for legalization. We are normalizing the plant and things are moving. And people are learning about it and educating themselves. And that's what's most important.” -  David PaleschuckWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes David Paleschuck, author and Founder of PALESCHUCK LLC, to expound his insights about branding for the cannacurious, attributes to a standout brand, and pointers to best serve our unique target demographic. [00:01 – 07:06] Shayda shares why October is special[07:07– 14:29] Cannabis Branding and David's Story on Cannabis [14:30 – 24:33] Brand Positioning  - More than Basic Benefit[24:34 – 38:54] Presenting a Standout Brand[38:55 – 49:09] Types of Consumers in the Cannabis Space[49:10 – 51:59] Food for Thought: How do you best serve your unique target demographic? With 15+ years of brand-building and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft, David has participated in developing and marketing many of today's best-known brands. His career focus has been on brand strategy, brand development, brand management, and integrated marketing. He has developed, activated, and led comprehensive marketing programs designed to connect brands with relevant communities in consistent, credible, and meaningful ways. Since entering the cannabis industry in 2012, David has created profitable partnerships while working as the VP, Licensing & Brand Partnerships at DOPE Magazine and crafted award-winning, cannabis-infused products as the Chief Brand Officer at Evergreen Herbal. David is perhaps best known for his writings and thought-leadership on cannabis branding and marketing. His writings have been featured in Forbes, Kiplingers, The Brookings Institution, The Green Report, Green Entrepreneur, Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, MG, The Cannabis Industry Journal, A Different Leaf, Skunk Magazine, and New Cannabis Ventures, among others. David's book, “Branding Bud: The Commercialization of Cannabis” – the first book on cannabis branding – released in April 2021 and ramped to be the #1 best-selling book on Amazon in the “Branding & Logo Design” and “Green Business” categories. As Founder of PALESCHUCK, LLC (www.paleschuck.com), David consults within the legal cannabis industry on product development, branding & brand licensing, positioning, packaging and promotions.Connect with DavidVisit www.brandingbud.com and follow him on Facebook, Instagram, Twitter, and LinkedIn @brandingbud Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“There's a key path that businesses need to take to transform into a brand.” -  Shayda TorabiSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing thisRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

To Be Blunt: The Podcast for Cannabis Marketers
067 The Future and Innovation of Cannabis Dry Spirits with Matthew Cohen of purejuana

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Sep 13, 2021 54:44 Transcription Available


“When we build this [position in the cannabis industry], we're building it for the future, you know, we're building it for the long haul, and we're taking a bold position on what we think the future will hold.” - Matthew CohenWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Matthew Cohen, CEO of purejuana to talk about the journey to pioneering the spirits category in the industry, introducing a new need in the market, and how he kept the pure cannabis culture alive through innovation. [00:01 – 05:34] Introducing purejuana and Changing the Cannabis Game[05:35 – 16:46] Facing Raids and Pioneering the Spirits Category[16:47 – 30:19] Challenges of Entering the Category and Proper Positioning[30:20 – 39:28] Educating the Customers the Cannabis Experience Pathline[39:29 – 51:44] Mindful Marketing Towards Clarity for Clients[51:45 – 54:45] Food for Thought: How do you innovate while keeping the culture pure? Matthew Cohen co-founded Lively Spirits, a psychotropic spirits company leveraging nature's bounty of plants and fungi to craft euphoric beverages in 2020, and currently helms the Company as its Chief Executive Officer. A serial cannabis entrepreneur with nearly three decades rooted in the industry, Cohen got his start advocating for medical cannabis use among patients in the late 1990s, as California's medical marijuana program was in its infancy. In 2009, Cohen founded Northstone Organics, a farm-direct entity that became the first licensed cannabis producer in the state of California until it was abruptly raided and shut down by the DEA in 2011. As California's regulatory framework continued to emerge, Cohen went on to lead a number of successful cannabis ventures, including the Emerald Growers Association, a not-for-profit association of medical cannabis cultivators, business owners, and patients advocating for public policies that foster a more sustainable medical cannabis industry. He also helped lead Harborside Health Center, and he founded TRiQ, an industrial solutions provider focused on growing, processing and manufacturing cannabis with innovative technology, which included Cohen's own invention, the Vulcann50 industrial drying machine. Cohen's series of disruptive innovations is predated by a history of activism and patient care.  Cohen was named one of the 100 most influential People in the Cannabis Industry by Cannabis Business Executive and has been featured in the New York Times, This American Life, Slate, The Week, Rolling Stone, and Frontline.Connect with MatthewVisit https://www.purejuana.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @purejuanaofficial Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes feaRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

To Be Blunt: The Podcast for Cannabis Marketers
065 Top Industry Insights From a Cannabis Digital Marketer with Liz Udell of CannaCraft

To Be Blunt: The Podcast for Cannabis Marketers

Play Episode Listen Later Aug 30, 2021 56:23


“So whenever you just get the chance to, you know, kind of be a little creative, be scrappy, and take your own photos. I make my own content. I make content for my channels that we use. And that's definitely the route like marketing you can totally make happen.” - Elizabeth UdellWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Elizabeth Udell, Digital Marketing Manager at  CannaCraft, Elizabeth joins us to share her invaluable perspectives on scaling in the cannabis industry, the huge role of digital marketing, and the works behind creating a legacy brand. [00:01 – 08:02] Shayda's CBD Discovery and Updates[08:03– 18:06] Digital Marketing and Liz's Story on Cannabis [18:07 – 24:38] Understanding and Engaging in the Groundwork[24:39 – 28:49] Realizing the Need for Guidance in the Industry[28:50 – 38:09] The FAQs of Creating a Legacy Brand[38:10 – 53:09] Acknowledging the Realities of the Cannabis Industry[53:10 – 56:23] Food for Thought: How do you create freedom with your brand?  Elizabeth Udell is a digital marketing manager based in Los Angeles. Born in New York City, she moved down to South Florida as a child and ended up at the University of Florida studying Public Relations and Mass Communications. While at UF, she started writing for the 2nd highest trafficked electronic music blog at the time, EDMTunes which landed her a role at Insomniac Events as a social media manager in Los Angeles. Over the years she has pivoted from music to cannabis and brought her marketing experience with her. Once she mastered the digital marketing of medical and adult-use cannabis in 10 states, she brought her services to clients all over the world in various markets. Her brands include MedMen, CannaCraft, West Coast Cure, Houseplant, Kush Queen and Advanced Nutrients. She also teaches social media management and content writing part time at San Diego State University.Connect with ElizabethVisit https://www.cannacraft.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @lizoodell @cannacraftbrandsShayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“It's very poor planning on my part to have these big grandiose dreams without knowing what is actually the potential possibility for me to have.” - Elizabeth Udell“You just got to be ready to play. Like if this is your dream like this. You gotta make it a reality and just no head in the clouds.” - Elizabeth UdellSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

Solar Maverick Podcast
SMP 78: Social Dynamic Selling System For Solar Energy

Solar Maverick Podcast

Play Episode Listen Later Jul 21, 2020 45:55


SMP 78:  Solar Dynamic Selling System for Solar Enrgy   Episode Summary In this episode of the Solar Maverick Podcast, Rylee Meek is the CEO and Founder of the Social Dynamic Selling System talks extensively on how his one to many sales system through dinner seminars is a game changer for solar companies. He also speaks about his entrepreneurial journey and how he adapted his business during COVID19.      Rylee went to produce over $100 million in sales over the past 9 years using the Social Dynamic Selling System.  Rylee took a Solar Company from $0 to $2 Million in under six months and proceeded to generate over 8 figures of sales in the next 12 months after that.    Free Book Offer Rylee Meek is offering exclusively to Solar Maverick Podcast Listeners the pdf version of his book for free which on Amazon charges $14.99 for the paperback.  The book is called Food for Thought: How to Use Dinner Seminar Marketing to Grow Your Business in Ways You Never Thought Possible.  The link is below to receive the free book.   http://socialdynamicselling.com/mavericks   Our Host Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy, as well as an advisor for several solar startup companies. Reneu Energy is a premier international solar energy consulting firm and developer, and the company focuses on developing commercial and industrial solar, as well as utility-scale solar plus storage projects. The company also sources financing for solar projects and hedges both energy and environmental commodities.   Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity, which merged with Tesla in 2016. He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity, to move into the east coast markets. Benoy also worked at Vanguard Energy Partners, Ridgewood Renewable Power, and Deloitte & Touche.   Our Guest Rylee Meek is the founder and CEO of the Social Dynamic Selling System, which turns dinner seminar marketing into a science.  Social Dynamic Selling is a value-based approach to lead generation and client acquisition.  The Social Dynamic Selling System provides a Predictable, Sustainable, and Scalable system for entrepreneurs and business owners looking to drive more business and increase revenue through new customer acquisition. He also has a podcast called "The Sales Conversion Podcast.”  The podcast introduces listeners to the creator of the Social Dynamic Selling System, and how to turn cold calls into hot leads. On the show, Rylee and his industry expert guests share their own expertise as business building guru’s to expand your business, grow your income, and improve your overall life.    Stay Connected: Benoy Thanjan Email: info@reneuenergy.com LinkedIn: @bthanjan Website: https://www.reneuenergy.com   Rylee Meek Text Rylee: (727) 472-3860 Linkedin: https://www.linkedin.com/in/rylee-meek-1556a919/ Website: http://socialdynamicselling.com The Sales Conversion Podcast on Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-sales-conversion-podcast/id1508586091   Subscribe to our podcast + download each episode on itunes, Podbean, youtube, and most other podcasting platforms.   This episode was produced and managed by Podcast Laundry (www.podcastlaundry.com)    

Prayer Investment Podcast
Fulfilling Destiny [Day 5]

Prayer Investment Podcast

Play Episode Listen Later Jul 5, 2020 4:53


STAY ON COURSE (Deut. 28:1 – 14) DAY 5 Food for Thought “How you handle where you are at the moment, determines how soon you get to where you are going in life.” When you stay on course with every purpose of God for your life, you will be liberated from every curse. (Deut. 28:1 – 14) We are going to look at certain characters in the Bible who have had a tragic and inglorious beginning, and strategically position ourselves to pray during today's Biblical Fasting and Prayer Programme.

Business Innovators Radio
Episode 46 Rylee Meek Talks about Dinner Seminar Marketing-Building My Legacy with Lois Sonstegard

Business Innovators Radio

Play Episode Listen Later May 29, 2020 38:23


Welcome to Episode 46 of Building My Legacy.In this podcast we talk with Rylee Meek, an author, speaker, trainer and entrepreneur, who founded and is CEO of The Social Dynamic Selling System. Rylee has turned dinner seminar marketing into a science by developing a three-phase process that generates a consistent flow of qualified leads for his business clients.As Rylee says, “We’re all in sales.” His story, which starts with a response to a Craigslist ad when he had $673 in the bank, is an inspiration for us all. And his ability to pivot to webinars is a great example as we continue to deal with the COVID-19 pandemic.So if you want to know:– When the “one-to-many” dinner seminar marketing approach makes sense– How to generate qualified and motivated prospects without spending a dime on online advertising– How people make buying decisions– Ninja-like strategies to be the best version of yourself About Rylee MeekSpeaker, trainer and entrepreneur, Rylee is the author of Food for Thought: How to Use Dinner Seminar Marketing to Grow Your Business in Ways You Never Thought Possible. This book, which lays out his social dynamic selling system, is a valuable guide for anyone who wants to create predictable, sustainable and scalable revenue. His three-phase process has turned dinner seminar marketing into a science and his company, The Social Dynamic Selling System, has promoted more than 25,000 events.About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching: https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-46-rylee-meek-talks-about-dinner-seminar-marketing-building-my-legacy-with-lois-sonstegard

Business Innovators Radio
Episode 46 Rylee Meek Talks about Dinner Seminar Marketing-Building My Legacy with Lois Sonstegard

Business Innovators Radio

Play Episode Listen Later May 29, 2020 38:23


Welcome to Episode 46 of Building My Legacy.In this podcast we talk with Rylee Meek, an author, speaker, trainer and entrepreneur, who founded and is CEO of The Social Dynamic Selling System. Rylee has turned dinner seminar marketing into a science by developing a three-phase process that generates a consistent flow of qualified leads for his business clients.As Rylee says, “We’re all in sales.” His story, which starts with a response to a Craigslist ad when he had $673 in the bank, is an inspiration for us all. And his ability to pivot to webinars is a great example as we continue to deal with the COVID-19 pandemic.So if you want to know:– When the “one-to-many” dinner seminar marketing approach makes sense– How to generate qualified and motivated prospects without spending a dime on online advertising– How people make buying decisions– Ninja-like strategies to be the best version of yourself About Rylee MeekSpeaker, trainer and entrepreneur, Rylee is the author of Food for Thought: How to Use Dinner Seminar Marketing to Grow Your Business in Ways You Never Thought Possible. This book, which lays out his social dynamic selling system, is a valuable guide for anyone who wants to create predictable, sustainable and scalable revenue. His three-phase process has turned dinner seminar marketing into a science and his company, The Social Dynamic Selling System, has promoted more than 25,000 events.About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching: https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-46-rylee-meek-talks-about-dinner-seminar-marketing-building-my-legacy-with-lois-sonstegard

Building My Legacy
Episode 46 Rylee Meek Talks about Dinner Seminar Marketing-Building My Legacy with Lois Sonstegard

Building My Legacy

Play Episode Listen Later May 29, 2020 38:23


Welcome to Episode 46 of Building My Legacy.In this podcast we talk with Rylee Meek, an author, speaker, trainer and entrepreneur, who founded and is CEO of The Social Dynamic Selling System. Rylee has turned dinner seminar marketing into a science by developing a three-phase process that generates a consistent flow of qualified leads for his business clients.As Rylee says, “We’re all in sales.” His story, which starts with a response to a Craigslist ad when he had $673 in the bank, is an inspiration for us all. And his ability to pivot to webinars is a great example as we continue to deal with the COVID-19 pandemic.So if you want to know:– When the “one-to-many” dinner seminar marketing approach makes sense– How to generate qualified and motivated prospects without spending a dime on online advertising– How people make buying decisions– Ninja-like strategies to be the best version of yourself About Rylee MeekSpeaker, trainer and entrepreneur, Rylee is the author of Food for Thought: How to Use Dinner Seminar Marketing to Grow Your Business in Ways You Never Thought Possible. This book, which lays out his social dynamic selling system, is a valuable guide for anyone who wants to create predictable, sustainable and scalable revenue. His three-phase process has turned dinner seminar marketing into a science and his company, The Social Dynamic Selling System, has promoted more than 25,000 events.About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching: https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you’d like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don’t forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-46-rylee-meek-talks-about-dinner-seminar-marketing-building-my-legacy-with-lois-sonstegard

World Awakenings: The Fast Track to Enlightenment
World Awakenings #7 w/James Goi Jr.

World Awakenings: The Fast Track to Enlightenment

Play Episode Listen Later Oct 24, 2018 62:01


Episode #7 of World Awakenings features some hard hitting, paradigm-shattering thoughts that everything you think of as real in this world is actually the opposite of what you thought! Metaphysical & Spiritual Master, James Goi Jr., is our guest, and discusses the principles & wisdom in his books, "The Supernatural Power of Thought" & "How to Attract Money Using Mind Power". WARNING! LISTENING TO THIS EPISODE CAN SHATTER EVERYTHING YOU EVER BELIEVED ABOUT WHAT IS REAL IN THIS WORLD!!!