Podcasts about business goals

CX budgets only grew about 2% this year, yet AI spending inside those same budgets jumped 38%. That math forces a hard question: if the total pool barely changes, where does the new AI money come from? We walk through why the “somewhere” is often customer service headcount, and why that shortcut can quietly create a bigger budget problem later.We unpack Gartner's prediction that many companies cutting support roles due to AI will need to rehire by 2027 and beyond, often at a higher cost than keeping and reskilling people in the first place. We also talk about the trust gap showing up in channel value: leaders still rate live chat and phone as most valuable today, even while expecting generative AI chatbots to take the top spot soon. When spending moves faster than trust, customers feel it through inaccuracies, frustrating loops, and a lack of empathy during complex moments.If you care about customer experience, customer service automation, and making smart generative AI decisions without breaking trust, this one is for you. Subscribe, share with your team, and leave a quick review so more CX leaders can find the show.Article Mentioned: Gartner Predicts Half of Companies That Cut Customer Service Staff Due to AI Will Rehire by 2027 (Gartner)Resources Mentioned:Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

$3 trillion in global sales is at risk because of poor customer experience. That number is big enough to change how we think about CX budgeting, because it turns “experience” into a measurable revenue and trust problem. I walk through where leaders should invest now, what trends actually matter, and which shiny “innovations” you can safely stop chasing.AI is no longer a trend, it's the weather. It's in the background of your tech stack and the foreground of your strategy, and it's already shaping how customers discover products and get help. The real question is whether your AI investment strengthens human connection or quietly breaks it. I dig into why the old contact center metrics may not fit the AI era, and what to measure instead, including AI resolution and escalation quality so you can track outcomes that customers feel.Then we get honest about a common budget mistake: funding more technology while underfunding the people, training, and services required to make that technology work. When that balance is off, you get bad AI rollouts, frustrated teams, and customers who don't know where to get a straight answer. We also explore agent-assisted commerce, how AI assistants can become the new storefront, and why conversation analytics and interaction analytics are showing real gains in CSAT and revenue when used with clear intent.If you want a smarter CX budget and a clearer ROI story for your leadership team, listen now, subscribe, share with your team, and leave a quick review so more CX leaders can find the show.Resources Mentioned:Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

Have you ever had one of those moments where you suddenly feel completely motivated to get your money together? Maybe you looked at your credit card balance and decided enough was enough. Maybe you got tired of making good money but still feeling like you had nothing to show for it. Or maybe a new month gave you that fresh-start feeling and you decided this was finally going to be the month everything changed. That motivation can feel powerful. It gives you energy. It gives you hope. And sometimes, it's exactly the spark you need to get started. But motivation usually isn't enough to keep you going. Because eventually, work gets busy. You're tired. Your stress level changes. An unexpected expense comes up. Your friends want to go out. Or online shopping starts looking especially tempting after a long day. That's real life, and your financial plan needs to be able to work there too. In this episode, we're talking about why motivation isn't enough to create lasting money habits and what you actually need to stay consistent with budgeting, saving, spending, and your financial goals. Because if you keep falling off, you may not need more discipline. You may need a better system.   In this episode, we discuss: Why motivation can get you started but usually can't keep you consistent How relying on a feeling can make your financial plan fragile Why I increased my automatic savings and investing transfers instead of relying on motivation to reach my 2026 goal How your environment can make good money habits easier (or harder) to maintain Simple ways to create more friction around impulse spending and less friction around saving Why your budget needs to work for your actual life, not an idealized version of it How making room for the things you genuinely enjoy can make a financial plan easier to sustain Why accountability is a strategy, not a sign that you're bad with money How regular money check-ins can help you reconnect before you completely fall off track Why lasting financial change comes from building systems, routines, and an identity that supports your goals   This episode is especially helpful if you: Start each month motivated to manage your money differently but struggle to stay consistent Know what you "should" be doing with your money but have trouble following through Feel frustrated because budgeting, saving, or tracking your spending never seems to stick Have tried restrictive or generic financial plans that don't fit your actual life Want to stop relying on willpower to make good money decisions Are ready to build money habits and systems you can maintain long-term   Why this matters: It's easy to make inconsistency mean something about you. You fall off your budget, stop tracking your spending, miss a savings goal, or start overspending again, and suddenly the story becomes, "I just need to be more disciplined." But discipline may not be what's missing. If your financial plan only works when you're motivated, energized, emotionally regulated, and able to give it your full attention, the plan isn't built to withstand real life. That's why systems matter. Automating your savings removes a decision. Changing your environment reduces temptation. Building a realistic budget gives you something you can actually follow. Regular check-ins give you a rhythm to return to. Accountability helps you reconnect before a rough week becomes six months of avoidance. None of those things require you to feel motivated every single day. And that's the point. Sustainable money management isn't about creating the perfect version of yourself. It's about creating enough structure around the person you already are that following through becomes easier.   Timestamps: [02:15] Relying on a feeling to support a habit is a problem because feelings change. This means your habits change too. [05:59] Raya shares an example of how she took action towards a goal instantly, instead of leveraging motivation to try to achieve it. [12:51] If you know something matters to you, don't make it hard on yourself by leaving it out of your budget. Cutting those things out is not a recipe for being good with money. [16:03] The goal of Raya's 12 week money coaching program is to build a money management system that sticks long term.   Resources Mentioned: Listen to CGS Podcast #209 – My Personal and Business Goals for 2026 Get a Custom Budget Plan by Raya Request a free money call with Raya City Girl Savings Personal Finance Portfolio Financial Focus Coaching Program   If you've been telling yourself that you just need to try harder with your money, I want you to consider a different question: What would make following through easier? Maybe you need to automate the savings transfer instead of hoping there's money left at the end of the month. Maybe you need to remove the shopping apps that make impulse spending too convenient. Maybe you need a budget that actually includes the things you enjoy instead of requiring you to become a completely different person. Or maybe you know you do better with accountability and regular check-ins. Use that information instead of judging it. You don't need a financial plan that only works when you're at your best. You need one that can support you when work gets busy, motivation disappears, or life simply feels like a lot. The goal isn't to never fall out of rhythm. It's to have a system that makes it easier to come back. And every time you do, you're creating evidence that you are someone who can check in with her money, make intentional decisions, save on purpose, enjoy her life, and still make progress. That's how lasting money habits are built. Just a friendly reminder – you're not behind, you're building! Consistency compounds. The steady work you're doing now is shaping your next level, so keep going.

This episode of ScaleUp Radio is a little different. We're taking you inside one of our monthly ScaleUp Club sessions, where members get the opportunity to explore some of the challenges that come with building and scaling a business, share their experiences and put questions to our guest. This month, our main theme was Aligning Personal & Business Goals, and we welcomed back James West, co-founder of ONLE, for a Q&A about building a business that supports the life you actually want to lead. We also had an AI Pulse update from Tim Winstanley, looking at AI watermarking, the implications for businesses using AI-generated content, and why every business needs to start thinking seriously about its AI policy. When the business starts running your life For many founders, one of the original attractions of starting a business is freedom and control. Yet, as the business grows, it can produce exactly the opposite. James and his wife and co-founder Kelly created ONLE partly because they wanted greater control over their lives. Their personal circumstances, including caring for a daughter with severe special needs, meant that flexibility wasn't simply a nice-to-have. But as ONLE grew, James and Kelly found themselves personally hosting all the networking meetings. The business they had created to provide greater freedom was filling their calendars and making holidays and strategic thinking increasingly difficult. It is a challenge many founders will recognise. The discussion explored the importance of turning the usual planning process around: rather than deciding what the business needs and fitting your life around it, start by defining what you want your life to look like and then ask what the business needs to become to make that possible. Practical tools discussed included: A Balance Wheel, scoring different areas of your life from 1 to 10 each quarter and identifying where attention is needed. A Bucket List, bringing personal ambitions into annual and quarterly planning rather than putting them off until some undefined point in the future. Extending the same thinking to your team, understanding what individuals want to achieve and finding ways of connecting those aspirations with the goals of the business. Scaling ONLE beyond its founders James also shared how ONLE tackled one of the classic barriers to scale: too much of the customer experience depending on the founders. Their answer has been the Pod Owner model. Rather than James and Kelly personally nurturing every networking group, responsibility is delegated to local pod owners. An important distinction emerged from the conversation: running a meeting and nurturing a community are not necessarily the same skill. ONLE therefore looks for people who naturally make newcomers feel welcome and who want to build relationships within their communities. It is a useful example of a wider ScaleUp lesson: delegation isn't simply about giving somebody your tasks. It can mean designing a model where the right people take ownership of the things they are naturally better placed to do. AI Pulse: watermarking, trust and the value of expertise Tim Winstanley's AI Pulse brought a very different issue into the room: the developing world of AI watermarking and what greater transparency around AI-generated content could mean for businesses. The discussion explored the prospect of statistical fingerprints being embedded within AI-generated text, allowing content to be identified as AI-generated even after it has been copied and pasted. That raises an important question for businesses. If AI-generated content can increasingly be identified, how will customers interpret that label? The issue isn't necessarily whether the work is good or bad. It is about credibility, transparency and whether a business can demonstrate that appropriate human judgement has been applied. The discussion highlighted the importance of developing a clear AI policy, including approved tools, human review, disclosure and appropriate safeguards around business and client data. One member shared their experience of implementing a comprehensive AI policy, restricting use to an approved tool, training the team, adapting client terms and conditions and requiring third-party suppliers to follow appropriate policies. The one key thing… Start with the life you want to create, then build the business that can deliver it — rather than allowing the business to dictate the life you're able to have. James and Kelly's experience with ONLE is a good illustration. Scaling wasn't simply about growing the networking business. It was about redesigning it so that growth no longer required the founders to be present everywhere. And perhaps that's one of the most useful questions any founder can ask: Is the business you're scaling taking you closer to your definition of success, or further away from it? From busy to focused: the G90 Summit Most founders I speak to feel busy but stuck. Plenty happening, but no real clarity on what matters most this quarter. Here's what more than 500 interviews on this show have taught me: the founders who scale choose less, and deliver all of it. That's what the G90 Summit is for. It's a structured half-day where we cut through everything competing for your attention, agree the three to five things that must happen in the next 90 days, and build the rhythm to make sure they do. Quarterly, virtual, £97 a seat. Find out more at Smart90.co.uk/summit.

In this episode, Fiona chats with Jac Semmler, founder of SuperBloom, a plant practice with a mission of “plants for the people”. They talk about Jac's journey from growing up surrounded by plants in regional Victoria to building a multidisciplinary business working across horticulture, planting design, major public projects, books and creative collaborations.Jac shares how she has intentionally built SuperBloom as a “tiny but mighty” values-led business, why she doesn't believe every business needs to niche down, and how thinking of the business as an ecology has allowed different audiences, projects and opportunities to coexist.You'll learn:Why Jac believes beauty, nature and climate resilience can and should exist togetherHow getting involved earlier in a project can lead to better creative outcomesWhy your business doesn't necessarily need to niche down to succeedHow Jac thinks about SuperBloom as an ecology rather than a collection of separate offersWhy saying no, setting boundaries and being selective about partnerships has transformed the businessThe role books have played in building Jac's profile and opening unexpected doorsJac also talks about knowing the value of your creative work, refusing to work purely for “exposure”, and why making space for the right projects, people and partnerships can be one of the most powerful decisions you make in businessNeed help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com Connect with Jac and Super BloomWebsite: thesuperbloom.com.auBooks: https://www.thesuperbloom.com.au/shop Resources mentioned:My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Your customer experience metrics might be accurate and still fail to move the people who control budget, headcount, and priorities. We're tackling the uncomfortable truth: when CX leaders lead with NPS, journey maps, sentiment analysis, or dashboard reporting, executives often hear “interesting CX update” instead of “material business risk.” The fix is not more slides. It's learning to walk into every room as a business leader first.We break down three shifts you can use immediately. First, we flip the sentence so outcomes lead and metrics follow: renewal risk, retention risk, growth impact, and cost to serve become the headline, with NPS and CX data as proof. We also talk through why vague requests like “we need more empathy” can backfire with a CFO or CRO unless you connect the effort to fewer repeat calls, fewer refunds, and less negative word of mouth. Then we zoom out to what's crowding CX out of the spotlight right now: operational efficiency, cost optimization, digital acceleration, and the push for AI transformation and AI engagement.Next, we get practical about proving value. If you can't answer “How much is a customer worth?” or “What does a 1% retention lift mean in revenue?” it's time to partner with finance, use industry benchmarks, and make assumptions you can refine. Finally, we close with the mindset piece: owning your worth as a CX leader who brings both empathy and business acumen and can spot problems before the numbers scream.Subscribe, share this with a CX leader who needs a stronger executive voice, and leave a quick review so more people can find the show.Resources Mentioned:Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

Special thanks to HoneyBook for sponsoring this episode of the My Daily Business Podcast. HoneyBook is an all-in-one client management platform designed to help independent businesses manage enquiries, contracts, invoices, payments, scheduling and client communication in one place.HoneyBook has now launched in Australia. Find out more using this link and code FIONA to receive 30% off until the end of September 2026.Have you ever let something slide in your business and then convinced yourself it's been too long to go back? Maybe it's your newsletter, social media, pitching, reaching out to past clients or something else you once did consistently.In this quick tip episode, Fiona talks about the all-or-nothing trap and why the gap between stopping something and starting again is usually much smaller than it feels.You'll learn:Why your audience probably isn't keeping score the way you think they areWhy taking a break doesn't mean you've lost everything you built beforehandHow the rules you create for your business can sometimes keep you stuckWhy you're allowed to change your mind about how you run your businessHow guilt and avoidance can take more energy than simply starting againWhy you don't need a big comeback, explanation or apologyHow to choose one small thing this week and simply begin againYou can go back. You can change your mind. You can do things differently this time. Your business is allowed to evolve as you do.Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com Resources mentioned:My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Chris shares how Happy Valley grew from a hyperlocal Collingwood book, record and gift store into a thriving bricks-and-mortar and online business, and why knowing exactly who his customer is continues to shape everything from the products on the shelves to the experience people have when they walk through the door.You'll learn:Why Chris made the enormous decision to buy Happy Valley's new premisesWhat makes a retail business become a genuine destinationWhy what you choose not to stock can be as important as what you doHow getting the fundamentals right can matter more than constantly creating social media contentWhy community, word of mouth and supporting other local businesses remain so importantChris's advice for anyone considering taking a big leap in businessChris also shares why successful retail isn't about finding one “special sauce”, but continually paying attention to the customer, the space, the product mix and all the small details that make people want to come back.Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com Connect with Chris and Happy Valley:Instagram: @happyvalleyshopInstagram: @happyvalleyvinylWebsite: happyvalleyshop.comAddress: 347 Smith St, Fitzroy VIC Resources mentioned:My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Send us Fan MailYou're auditioning. You're posting on social media. You're working on your website. You're emailing potential clients. You're taking classes. You're trying new platforms.You're doing EVERYTHING.But is all of that work actually moving your voice-over business forward?In this episode of A VO's Journey, Anthony Pica breaks down the idea of the WIG — Wildly Important Goal — and why having one clear objective can completely change the way you approach your voice-over business.Instead of trying to improve everything at once, your WIG gives your business a singular direction. It becomes the filter you use to decide what deserves your time, what marketing you should be doing, and what distractions you need to eliminate.Anthony discusses how voice actors can use a WIG to align their marketing, auditions, content, training, and daily activities around an actual business objective — rather than simply staying busy.Because there's a big difference between doing a lot of work and doing the work that moves your business forward.In this episode, you'll learn:• What a Wildly Important Goal is• Why too many goals can actually slow your VO business down• How to choose a WIG that matters• How your WIG can guide your marketing decisions• How to determine what deserves your time each day• Why being busy isn't the same thing as making progressAfter listening, ask yourself one question:What is the ONE thing I want my voice-over business to accomplish right now?That's where your WIG begins.

Which retirement plans fit your business goals? We analyze the options to help you choose the right path for your future.On this episode of the Retire While You Work podcast, wealth advisor Carson Odom and Myles Zueger sit down with retirement plan advisor Michael Baron to discuss how to select the best structure for your company. They examine how specific employer demographics and savings goals influence the decision-making process for small business retirement.The conversation covers the technical details of SIMPLE, SEP, and 401(k) Profit Sharing plans. By understanding the contribution limits and tax deferral strategies associated with each, you can align your retirement plans with your financial objectives.

In This Episode A great idea doesn't build a successful business. The systems for testing, executing, delegating, and improving that idea are what turn it into one. In this episode, Adi Klevit interviews Brad Poulos, entrepreneur, educator, consultant, and author, about some of the most common mistakes entrepreneurs make as they start and grow their companies. Brad begins with a lesson from his own experience launching DirecPC, when he raised $2 million before ever speaking with a customer. Today, he advocates a very different approach: start with a problem, develop hypotheses, talk to potential customers, run small experiments, and validate demand before investing heavily in the solution. Adi and Brad then move into what happens once the business begins to grow. Founders have to learn to step out of day-to-day decision-making and give capable people the autonomy to solve problems themselves. Brad shares a simple technique he used when employees brought him decisions they could make on their own: he would ask what they would have done if he hadn't been available. Over time, that approach helped develop stronger, more independent team members while allowing him to spend more time working on the business. The conversation ultimately comes back to systems. Brad explains that customers don't pay businesses for their goals. They pay for the systems that produce the results those goals represent. From SOPs and team development to financing and strategic planning, entrepreneurs need repeatable ways to turn intentions into execution. Adi and Brad also discuss why critical operational knowledge needs to be captured in a living playbook so it can be transferred, maintained, and improved as the company grows.  

AI is moving fast into customer service, but customers are pushing back. With 59% saying AI agents feel frustrating, "set it and forget it" automation is not enough.We break down the AI trust gap, why fast answers do not equal helpful outcomes, and how to hold AI agents to the same standards as human ones: empathy, clarity, and responsible decisions. You will learn why most customers want AI and humans working together, with a clear path to a real person when things get complex.Walk away with practical steps: mystery shop your own AI agents, test messy real scenarios, and find the moments of truth where trust is won or lost. Subscribe and leave a review to help more CX leaders find this conversation.Resources Mentioned:Sign up for our newsletter -- https://experienceinvestigators.com/newsletter/Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

Thinking about building an agency to get out of implementation? Before you hire anyone, this episode might change your mind. So many VAs, OBMs, and done-for-you service providers make big moves like building a team, launching a course, or changing their niche based on a hidden assumption they never actually questioned. You want more strategy and less implementation, so you assume you need an agency, because that is what everyone else did. But what if the goal is right and the path is wrong for you? I share the questions I asked two clients who both wanted an agency, why they each landed somewhere completely different, and how to tell the difference between what you want and what you think you have to do to get it. In this episode:✨ Why you confuse your goal with the path to get there✨ How to spot the assumptions hiding behind your business decisions✨ Why everything works, but not everything works for you✨ The shift from I have to to I could✨ Why the day-to-day matters more than the results 

Episode Description What if supporting your nervous system to hit bigger business goals has less to do with meditation and breathwork—and more to do with how you're actually living, working, and managing your money? In this episode, Dielle Charon breaks down five practical ways to support your nervous system while still taking action toward your business goals. She shares why financial safety is one of the biggest pieces of nervous system support, how business shame can keep you from selling again, why simple routines reduce anxiety, and why taking action might actually feel better in your body than waiting until you feel completely ready. If you've been blaming your nervous system for why you can't sell, show up, or go after your next income goal, this episode will help you create safety without stepping away from your business. You'll learn how to work with your body while continuing to make money, get visible, and move toward the results you want. Timestamps 00:26 How your nervous system impacts your business goals 05:45 Why financial safety comes before nervous system work 12:30 The basics your body actually needs: food, movement + sleep 16:30 How business shame keeps you from taking action again 22:30 Why simple routines can dramatically reduce business anxiety 25:40 Creating morning, evening + stress-reducing routines that actually work 29:30 Why taking action can feel safer than waiting 32:25 Stop waiting for better circumstances to go after your goals Join the membership: https://forthe23percent.com/everything-sales

Confidence isn't something you either have or you don't. In this Quick Tip episode, Fiona challenges the idea that you need to feel confident before taking action, and explores why confidence is actually a skill built through repetition. From putting up your prices to showing up on camera, pitching yourself or speaking in public, it's often doing the uncomfortable thing that creates confidence, not the other way around. You'll learn: Why confidence is a skill you can build rather than a fixed personality trait How taking small, uncomfortable actions can make bigger moves feel more manageable over time A simple way to start doing the thing you've been putting off because you don't feel ready yet Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this episode, Fiona talks about why so many small business owners feel exhausted, overwhelmed and perpetually behind, even when they never seem to stop working. She explores the unrealistic expectations we've absorbed around content, visibility and productivity, and why comparing your output to businesses with entire teams behind them is setting yourself up to feel like you're failing.You'll learn:How to identify the true non-negotiables in your businessWhy doing less content can actually be more effectiveHow to use your numbers to decide where your time and energy should goThe difference between genuine overload and avoiding the work that really mattersA simple three-category exercise to work out what to keep, scale back or stop doingNeed help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersMy Daily Business courses - mydailybusiness.com/courses Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this coaching episode, Fiona challenges one of the biggest myths in business: that being constantly busy is a sign of success. She explores why busyness can become a distraction from the work that truly matters and shares practical ways to create more space, clarity and intention in your business. You'll learn: Why being busy isn't the same as building a successful business. How to identify the tasks that genuinely move your business forward. Practical ways to create more time, focus and intention in your week. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

AI is forcing every customer experience leader to choose: chase efficiency at any cost, or scale service without losing the human heart. Jeannie Walters sits down with Vincent Davis, Chief Customer Officer and SVP of Customer Experience at PG&E, to unpack what it takes to build empathy, accountability, and trust in a world where automation is everywhere and customer patience is thin.We dig into Chewy's approach to empathy at scale, and why values beat hype in an AI strategy. Customers don't feel your intentions, they feel the experience, especially during outages, service interruptions, and billing issues. We look at crisis readiness through United Airlines' handling of irregular operations, then dig into PG&E's work across digital channels, contact centers, billing, and insights. Vincent explains how an IVR named Peggy boosts containment and satisfaction while freeing agents for higher-impact work. We also cover customer obsession, employee experience, process simplification, and why customers measure every brand against the best they've had, from Amazon to Uber.If you care about customer experience strategy, AI in the contact center, proactive communication, and building trust when things go wrong, subscribe, share this with a CX leader, and leave a review with your biggest question about empathy and automation.About Vincent DavisWith more than two decades of experience in the energy industry, Vincent Davis leads with the conviction that customer experience is not one department's job, but a standard for the entire company.As Chief Customer Officer at PG&E (https://www.pge.com/), one of the largest customer experience organizations in the utility industry, he leads a team of roughly 2,000 coworkers, overseeing more than $22 billion in annual revenue and a portfolio of programs and products spanning everything from smart meters and billing to digital channels and customer service.Davis is the driving force behind Customer at the Heart, PG&E's award-winning initiative that has changed how the company approaches customer experience, with the mantra that the company will build trust by delivering a 10 out of 10 experience in every interaction. He believes customer trust is earned by being present in the communities PG&E serves and ensuring customer voices are reflected in business decisions. Davis's path to this role has taken him through nearly every part of the customer function, from leading PG&E's Energy Efficiency Programs group to directing a $1 billion demand-side management portfolio and spearheading an $850 million Advanced Meter Replacement initiative.Earlier in his career at Duke Energy, he led the Envision Charlotte program, a public-private sustainability partnership recognized by the Clinton Global Initiative.He holds a Bachelor of Science in Accounting from the University of South Carolina and an MBA from Queens University of Charlotte. He has executive management certifications from Stanford and UNC Chapel Hill. In 2022, he received the Leadership Excellence Award in Energy at the Energy Inclusion Conference.Follow Vincent on LinkedIn: https://www.linkedin.com/in/vincent-davis-6436a01Articles Mentioned:- Chewy's CEO Is Chasing ‘Empathy at Scale' (Inc) -- https://www.inc.com/stephanie-mehta/chewys-ceo-is-chasing-empathy-at-scale/91358987- Amazon Connect Customer Brings Live Sync and the Agentic CX Designer to CCW – Here Is Why That Matters (CX Today) -- https://www.cxtoday.com/ai-automation-in-cx/amazon-connect-customer-brings-live-sync-and-the-agentic-cx-designer-to-ccw-here-is-why-that-matters/- KeyBank modernizes its digital experience with customer relationships front and center (CX Dive) -- https://www.customerexperiencedive.com/news/keybank-modernizes-digital-experience-customer-relationships/823575/Resources Mentioned:Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comExperience Investigators Website -- https://experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

In this quick tip episode, Fiona shares a simple annual exercise that can transform your marketing, messaging and decision-making. By identifying the common traits of the people you most love working with, you'll gain valuable insights into who your business is really built for You'll learn: How to identify the qualities your best clients or customers share. Why those patterns can help you refine your messaging and attract more of the right people. A practical audit to ensure your marketing reflects who you genuinely want to work with. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Decisions, Decisions. Business owners make many decisions every day - or at least try to. And sometimes they overthink, get stuck in analysis paralysis, and can't make those decisions. Today I share the one question that will help you finally make those decisions without stalling your success! READ MORE HERE

You can do great customer experience work and still lose the budget conversation if you walk into leadership meetings with the wrong proof. We're tired of being asked to defend CX ROI with scores that don't match the company scorecard, and we're even more tired of watching smart CX leaders “white knuckle” their way through budget season. This conversation is about changing the starting point so ROI becomes obvious, credible, and repeatable.We talk through why proving return on investment is so hard when the work begins with tactics and ends with rationalizing the spend. Instead, we start with organizational goals and translate them into what executives already track: more revenue and fewer expenses. We break down how words like scale, growth, market share, and even workplace of choice can become measurable outcomes, and how a simple blueprint helps you identify the leaders who need buy-in, the levers you can pull in the customer journey, and the behavior changes you expect to see.Then we get practical about customer experience metrics. NPS and CSAT can be helpful feedback indicators, but they're not enough on their own. We dig into behavioral metrics and analytics that connect CX strategy to business impact, including retention, churn, conversion, friction points, complaint trends, and operational cost to serve. If your goals don't mention “customer,” we show you how to stop worrying and start proving how customer behavior drives every business result.If you want more funding, more trust, and a stronger CX business case, listen through and then write down your top organizational goals and start there. Subscribe, share this with a fellow CX leader, and leave a review so more people can find the show.Resources Mentioned:Article: ​​Want Greater CX Success? Build Your CX Success Blueprint -- https://www.experienceinvestigators.com/how-to-build-cx-success-statement/Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comExperience Investigators Website -- https://experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  In this quick tip episode, Fiona explores one of the most common visibility mistakes business owners make: assuming their audience knows the full range of their services or products. She shares why clarity matters just as much for your customers as it does for you, and how to make sure your marketing reflects what you really offer. You'll learn: Why your audience may only know you for one part of your business. How to check whether your marketing reflects everything you actually offer. Simple ways to communicate your full range of products and services without confusing your audience. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this episode, Fiona talks about what it really takes to build a strong professional community and why so many of us want the support of a village without necessarily doing the work of being a villager. Community doesn't just appear. It's built through small, consistent acts of generosity, connection and showing up for other people.You'll learn:What being a “villager” actually looks like in businessThe small actions that can build a powerful professional network over timeWhy recommending, connecting and celebrating other people mattersHow to ask your community for what you need instead of expecting people to knowThe important difference between reciprocal and transactional relationshipsNeed help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersMy Daily Business courses - mydailybusiness.com/courses Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

"We value your feedback.” “Thanks for your patience.” “We apologize for any inconvenience.” Most of us have heard these lines so many times that we can feel our skepticism kick in before the sentence even ends. That reaction isn't cynicism for no reason. It's what customers learn when the message sounds caring but the experience doesn't match the promise.We get honest about how organizations "fib" to customers without meaning to, from org charts dictating the customer journey to feedback that vanishes with no follow-up. We also tackle the biggest expectation gap of all: overpromising, and why the goal isn't perfection, but believable, honest CX leadership that keeps the promises we choose to make.Subscribe, leave a rating and review, and share it with a teammate who owns messaging, handoffs, or service promises.Resources Mentioned:Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comExperience Investigators Website -- https://experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  What if the key to getting unstuck isn't working harder, but getting more curious? In this quick tip episode, Fiona explores why curiosity isn't just a personality trait. It's a business skill that helps you spot opportunities, adapt to change and keep moving forward, even when everything feels uncertain.You'll learn: Why curiosity is one of the most underrated skills in business. Simple ways to build curiosity into your everyday life and work. How staying curious can help you find new ideas, opportunities and momentum when you feel stuck. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

You built the strategy. You built the content. But can you prove any of it is working?A lot of B2B marketing teams can point to a full content calendar and a consistent publishing schedule, and still have no clear answer to that question. The numbers exist, dashboards get checked, reports get sent round. But there's a tougher question hiding underneath it all: does any of this connect back to something the business cares about?In part seven of our seven-part B2B content strategy series, Amy Woods gets into how to answer that, from choosing the right metrics for each stage of the buyer journey to knowing when to persist with a strategy and when to change it.Find out:Why consistency, not strategy, is often the real problem when content stops delivering resultsHow to choose the right metrics based on your business goals, whether that's brand awareness, consideration, or conversionThe difference between vanity metrics and value metrics, and the one question that separates themWhy it's okay if 50% of your marketing cannot be neatly attributed - this should not stop you as long as actions tie to business goalsHow to diagnose whether underperforming content has a reach problem or a resonance problemImportant links & mentions:B2B Content Operations Benchmark (free)B2B Content Strategist podcast - Season 3 Episode 18 with Jason WidupPart 1 - What Is a B2B Content Strategy (And Why Does It Matter)?Part 2 - How Do You Align a B2B Content Strategy to Business Goals?Part 3 - How Does Competitor Analysis Fit Into Your B2B Content Strategy?Part 4 - Can Your B2B Content Strategy Work Without Core Messaging and Positioning?Part 5 - How to Choose Your B2B Content Channels and FormatsPart 6 - Content Repurposing and Distribution: Is Your B2B Content Working Hard Enough?B2B content strategy series on YouTubeAmy on LinkedInContent 10xAmy's book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week with the Content10x Newsletter.

A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  What are you still carrying in your business simply because you've become used to it? In this coaching episode, Fiona reflects on a powerful quote from Dostoevsky and explores how the stories, systems and assumptions we've stopped questioning can quietly hold our businesses back. Through personal stories and client examples, she shares why letting go is often the key to moving forward. You'll learn: How outdated beliefs and assumptions can quietly limit your business growth. Why it's worth auditing the stories, systems and habits you've stopped questioning. A simple exercise to identify what's creating unnecessary friction and what it's time to let go of. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

It's hard to believe we're already halfway through 2026. One thing I've learned over the years is that time is going to keep moving whether we're paying attention or not. That's why I've made it a habit to set annual goals, revisit them regularly, and share my progress publicly. At the end of 2025, I shared my personal and business goals for 2026. Now that we've reached the halfway point of the year, it's time for a check-in. In this episode, I'm giving you a behind-the-scenes look at what's working, what's not, what goals are on track, and where I need to refocus for the second half of the year. We'll talk about everything from health goals and reducing stress to business growth, podcast downloads, content creation, and the realities of running a business in today's economy. My hope is that this episode encourages you to pause and do your own mid-year review. Because sometimes the most powerful thing you can do is stop, reflect, and make intentional adjustments before the year gets away from you.   In this episode, we discuss: Progress toward my personal health and wellness goals What I've learned about slowing down, reducing stress, and prioritizing recovery My progress toward maxing out my Roth IRA in 2026 Why my honeymoon and wedding plans have shifted Efforts to reduce screen time and be more intentional with technology What the first half of 2026 has taught me about managing a full life The current state of City Girl Savings and our business goals Revenue, profitability, and navigating economic uncertainty Podcast growth, content creation, and audience building Why consistency matters even when results take longer than expected The mindset I'm carrying into the second half of the year   This episode is especially helpful if you: Set goals at the beginning of the year and haven't revisited them Feel behind on your personal or financial goals Want motivation to reset and refocus for the second half of the year Are working toward health, money, or business goals Need a reminder that progress isn't always linear Want a realistic look at what goal pursuit actually looks like   Why this matters: Too many people treat goals like a January activity. They set ambitious intentions, get excited for a few weeks, and then never revisit them until December. But real progress happens when you're willing to check in honestly along the way. A mid-year review isn't about judging yourself for what hasn't happened yet. It's about recognizing what's working, acknowledging what needs adjustment, and deciding how you want to move forward. Some goals will be ahead of schedule. Some will be behind. Some may need to change entirely. That's not failure. That's life. The goal isn't perfection. The goal is staying engaged with the life you're trying to build. Often, the willingness to reassess and adjust is what ultimately creates the results you're looking for.   Timestamps: [02:21] Raya breaks down her progress on her first personal goal of 2026 – improving her health for long-term functioning. This goal was harder to measure, but indicators of growth exist. [06:03] Raya's honeymoon and courthouse wedding timeframe has been pushed out. This goal likely will not be achieved in 2026.  [10:57] After 5 months of no breaks in daily workouts, Raya learned she needs to prioritize recovery (which means more frequent traveling)! [14:36] A business goal is to increase newsletter growth by 20%. Currently, this goal is trending about 4%. Raya shares things that can help improve this before the year ends.   Resources Mentioned: Episode #209: My Personal and Business Goals for 2026 Request a free money call with Raya City Girl Savings Personal Finance Portfolio Financial Focus Coaching Program   If you've been feeling behind on your goals, consider this your reminder that there's still plenty of year left. You don't need to wait until January to reset. You don't need a perfect first half of the year to have a strong second half. The truth is, most meaningful progress doesn't happen in a straight line. Some goals move faster than expected. Others take longer. Some priorities shift completely because life shifts. One of the biggest lessons I've learned over the years is that goals aren't just about achieving an outcome. They're about who you become in the process. They're about building consistency, learning from setbacks, making adjustments, and continuing to move forward even when things don't go exactly according to plan. So if you've fallen behind in an area of your life, give yourself permission to be honest about where you are without judging yourself for it. Then decide what the next best step looks like from here. Maybe that means recommitting to a goal. Maybe it means adjusting the goal. Maybe it means celebrating progress you've overlooked because you're too focused on what hasn't happened yet. Whatever your situation, don't let the first half of the year determine the second half. Take time to reflect. Acknowledge how far you've come. Make the adjustments you need to make. Then keep building. Remember: You are not behind…you are building. Consistency compounds. The steady work you're doing now is shaping your next level.  

A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  What would happen to your business if you were completely unavailable for 10 days? In this quick tip episode, Fiona explores the uncomfortable reality of becoming the bottleneck in your own business. She shares why founders often hold onto decisions, approvals and everyday tasks for too long, and how control, undocumented processes and even identity can keep you trapped in the doing. You'll learn how to identify where work is getting stuck, decide what genuinely needs your involvement and begin handing things over, one process at a time. You'll learn: How to identify whether you've become the bottleneck in your own business. Why founders struggle to let go, even when it limits growth. Simple ways to document, delegate and build a business that doesn't rely on you for everything. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  In this Quick Tip episode, Fiona reflects on more than a decade in business and shares the seven lessons she wishes she'd known from the very beginning. From pricing and confidence to boundaries, relationships and backing yourself, it's an honest conversation every business owner needs to hear. You'll learn: Why your expertise is probably worth more than you're charging. The seven lessons Fiona wishes she'd known in her first year of business. How to build a business with more confidence, stronger boundaries and less second-guessing. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

John Madsen shares how he went from NFL player to building a multi-million-dollar fitness business by leveraging bold niche marketing, paid acquisition, operational excellence, and a faith-driven shift toward purpose, profitability, and long-term impact.⁣⁣Connect with John - ⁣https://www.instagram.com/suprahuman_john/?hl=en⁣https://suprahuman.com/⁣⁣__________⁣If you'd like my team to run your marketing & sales department to scale your business apply here https://www.pinedapartners.com⁣⁣Join our private mastermind for elite business leaders who golf. https://www.mastermind19.com⁣⁣Want to be featured on the Wealthy Way Podcast? Apply here https://www.wealthyway.com⁣⁣If you want to start your real estate investing business, we'll give you 1:1 coaching, seller leads, software, & everything you need. https://www.wealthyinvestor.com⁣⁣Tired of paying so much in taxes every year? We'll give you strategy, tax prep, and accounting all in one place. https://www.taylor-tax.com⁣⁣Join free Bible studies and workshops for Christian business leaders. https://www.tentmakers.us⁣__________⁣⁣Chapters:⁣00:00 - First Ad to First Signup⁣00:39 - Polarizing Messaging⁣04:06 - NFL Journey⁣15:02 - NFL Training Lessons⁣18:49 - Gym Ownership & Online Pivot⁣30:02 - The First Million⁣36:13 - Paid Ads vs Organic Growth⁣45:04 - Marketing to High Earners⁣48:01 - High-Ticket Sales & Compliance⁣50:49 - Peptides, HRT & Business Goals⁣1:00:07 - Profitable Growth with Affiliates⁣1:07:35 - Community & Retention⁣1:15:08 - Training & Performance Evolution⁣1:15:54 - Business Struggles & Faith⁣1:23:39 - Humility & Renewed Purpose⁣1:30:08 - Ambition, Faith & Community⁣1:36:01 - Real Estate, Social Media & Identity

In this episode, Fiona chats with Anna Gowers, founder of Art Matters, about building a new creative chapter after more than 15 years working in brand strategy, why she believes art should be accessible to everyone, and what it takes to finally act on the thing that has been quietly calling you for years.You'll learn:How Anna turned a lifelong love of art into the evolving Art Matters brandWhy your creative practice doesn't need to be big or productive to be valuableHow to start exploring art when you feel like you don't know enough about itWhat Anna learned from stepping away from her career and intentionally considering what she wanted nextWhy age is irrelevant when it comes to changing direction, and why sometimes you have to start before you feel readAnna also shares her thoughts on creativity, reinvention, building a business around the life you actually want, and her beautiful philosophy of simply going gently.Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com Connect with Anna Gowers and Art Matters:Instagram: @art__matters__Newsletter: artmatters.beehiiv.comConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersMy Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  Fiona Killackey sits down with lawyer and Burch & Co founder Nich Burch to talk about what small business owners need to know legally right now. From contracts and pricing to AI risks and employment, this is the practical legal conversation every business owner needs to hear. You'll learn: How to identify and name the uncertainty affecting your business and take practical steps forward What you need to know about changing prices, contracts and your legal obligations right now The real legal considerations of using AI in your business and what you must be disclosing to clients Connect with  Burch and Co: Instagram: @burch_co Website: burchcolawyers.com.au Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Consistency sounds boring until you realize it's the fastest path to trust and the easiest way to spot what's broken. In this CX Pulse Check episode, Jeannie Walters is joined by Nick Westergaard, host of the On Brand podcast and author of Brand Now and Get Scrappy, to look at what actually moves the needle in customer experience (CX) and brand building when attention is scarce and expectations are high.We dig into why major brands point to reliable basics as the key to their turnarounds: better training, smoother checkout, smarter inventory, and fewer “almost good enough” moments. Nick shares a simple mental model for this kind of work: stop chasing one huge “wow” and start raising the floor everywhere. When customers know what to expect, they don't just come back, they give you more grace when something goes wrong.Then we zoom in on neuroscience and cognitive load, the hidden force behind friction. Customers live in constant partial attention, and every extra step, confusing choice, or unnecessary question drains their mental energy. We talk about why simplification often beats adding features, how AI customer service earned distrust through bad early experiences, and what it takes to use automation without getting in the way.We close with brand storytelling and cultural moments, including what we can learn from campaigns that hit at the right time and why even a small change like a Spotify icon can spark big feelings in a deeply personal product. If you want a sharper CX strategy, better customer journey design, and a clearer brand experience, hit play, subscribe, and share this with someone who owns a form, a flow, or a brand decision. If you have a question for the podcast, leave a message at askjeannie.vip.About Nick WestergaardNick Westergaard (https://www.nickwestergaard.com/) is an author, educator, and speaker. He's spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama's Jobs Council. Nick teaches at the University of Iowa's Tippie College of Business, where he leads the Story Lab program. He's the author of the books Brand Now and Get Scrappy, a contributor to the Harvard Business Review, host of the popular On Brand podcast, and a Moth StorySLAM Champion. An in-demand keynote speaker at conferences throughout the world, his work helps those struggling to stand out in our crowded, distracted world.Follow Nick on LinkedIn: http://www.linkedin.com/in/nickwestergaard Follow Nick's Podcast – On Brand - https://www.nickwestergaard.com/on-brand-podcast/ Follow Nick on Instagram - https://instagram.com/nickwestergaard Articles Mentioned:- Why 3 major brands see a consistent experience as key to their turnarounds (CX Dive) -- https://www.customerexperiencedive.com/news/3-major-brands-consistency-key-turnaround-efforts/822944/- Rethinking CX: The role neuroscience plays in developing the customer experience (Retail Customer Experience) -- https://www.retailcustomerexperience.com/blogs/rethinking-cx-the-role-neuroscience-plays-in-developing-the-customer-experience/- Every Brand Has a Story to Tell — CMOs Decide How and When to Tell It (Variety) -- https://variety.com/2026/biz/news/walmart-cmo-nfl-spotify-loreal-cannes-lions-variety-1236788926/Resources Mentioned:Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comExperience Investigators Website -- https://experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

What if the biggest thing holding a business back isn't a lack of resources, but a lack of permission to think bigger? In this Quick Tip, Fiona challenges listeners to revisit the ambitious ideas they've quietly shelved and take one small step towards them You'll learn: Why AI often agrees with you, even when you're wrong How to spot bias and AI "hallucinations" before they catch you out Practical ways to use AI as a thinking partner, not a replacement for your judgement Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

This episode is proudly sponsored by The Finders Keepers. Visit the Finders Keepers Melbourne Design Market from Friday 10 July to Sunday 12 July at the Royal Exhibition Building, Carlton. Book your tickets: Finders Keepers Melbourne tickets Enter MDB at checkout, then choose the My Daily Business 2-for-1 ticket option to claim your exclusive offer. And don't forget to say hello to Fiona who will be running her own Subject Object stall at the market!  This episode explores why one of the most valuable AI skills isn't writing better prompts, it's learning when to challenge the answers. Fiona shares why pushing back on AI leads to stronger thinking, better decisions, and more useful results for your business. You'll learn: Why AI often agrees with you, even when you're wrong How to spot bias and AI "hallucinations" before they catch you out Practical ways to use AI as a thinking partner, not a replacement for your judgement Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Most leadership advice assumes you already have the mandate, the budget, the buy-in, and the seat at the table. If you lead customer experience, you know that's often fiction. We're expected to react to requests from marketing, ops, and whoever our dotted-line boss is this week, then we're judged on outcomes we didn't have the power to drive.Showing up as a customer experience business leader, not just a CX advocate, starts with momentum. When we deliver visible wins that make other leaders' lives easier, we build authority even without the title. We talk through how to reframe “influence” so it's not about pleading for support, but about connecting to the moments and priorities that already matter inside the organization.From there, we get practical with a simple framework of mindset, strategy, and discipline. Mindset means building a CX mission that is a win-win for every leader you partner with. Strategy means improving the world your executives live in, like reducing service calls to increase efficiency or tying journey fixes to retention and revenue. Discipline means stopping the cycle of short-term reporting and instead linking what we do every day to long-term organizational goals.Measurements are not outcomes. The leaders who get funded become “translator-in-chief,” turning customer insights into clear business outcomes like cost-to-serve reduction, growth, churn prevention, and market advantage. If you're ready to build momentum without a mandate and use the second half of the year as a reset, hit play, then subscribe, share this with a fellow CX leader, and leave a rating and review so more people can find the show.Resources Mentioned:Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comExperience Investigators -- https://experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

Well, here we are! Halfway through 2026 – my year of going BOLD!And today I'm giving you the real, honest update on how I'm tracking on my 2026 goals. In this episode of the Feminine Fire Podcast, I'm walking you through my biggest wins of the year so far, both in business and life, what's still in progress and exactly how I'm tracking on each of the goals and the inner work I shared with you at the start of the year – including whether I'm on track to hit my first 300k year.This is a personal reflection episode that I hope inspires you to do some mid-year reflections of your own, so you can feel clear, aligned and ready as we sail into the second half of 2026.Links mentioned:Listen to Ep 241: My Vision Board For 2026 & The Inner Work I'm Doing This YearListen to Ep 261: Mid Year Reset: How To Anchor Your Business Goals For The Second Half Of The YearJoin the SBM WaitlistReady to turn your spiritual gifts into consistent income with soul, strategy and structure? The Spiritual Business Mistressmind is re-opening to the waitlist on 5th August. The waitlist gets $300 off, first access to limited spaces and exclusive bonuses. Join the waitlist hereWant more?Connect with me on Instagram @bec_cuzzilloDownload my FREE Guide: Soulful Sales Scripts for Selling in DMsWebsite: www.beccuzzillo.com

How to Create a Weekly Content Workflow That Supports Consistent Marketing Consistency does not come from working harder. It comes from having a system that supports the way you actually work. In this episode, Philippa brings together the lessons from the previous episodes on consistency and marketing systems by walking listeners through a practical weekly content workflow. She explains how to reduce decision fatigue, create a sustainable marketing rhythm, and build a repeatable process that supports both visibility and business growth. If you have ever felt overwhelmed by content creation or frustrated by inconsistent marketing, this episode provides a simple framework you can begin using immediately. Key Takeaways [00:01:00] Why Workflows Remove Guesswork and Protect Your Energy [00:02:00] Building a Workflow Around Real Life, Not Ideal Schedules [00:04:00] Creating a Weekly Content Planning Process [00:05:00] Using Content Batching to Improve Consistency [00:06:00] Connecting Content to Business Goals [00:07:00] Why Rhythm Matters More Than Perfection You'll Learn Why workflows create consistency How to reduce decision fatigue in your marketing How to build a content workflow that matches your capacity The five stages of an effective weekly content workflow Why content batching improves efficiency How engagement supports business growth Why your content should align with your offers and goals How to create sustainable marketing rhythms Ready to build a marketing system that works for your business? Join the Strategic Marketing Canvas Workshop (Free Event) https://channerconsulting.com/the-strategic-marketing-workshop/  and create a focused ninety-day roadmap for your visibility, messaging, and growth. And don't forget to sign up to be notified when When Clarity Leads https://channerconsulting.com/when-clarity-leads/  is released. You'll also gain access to The CEO Shift, Philippa's companion course designed to help you implement these strategies in real time. Connect with Me Email: info@channerconsulting.com LinkedIn: https://www.linkedin.com/in/philippachanner/ Website: www.channerconsulting.com

Are your business goals inspiring you or exhausting you?Too many Christian women entrepreneurs are setting goals for a version of themselves that doesn't actually exist — the woman with unlimited energy, unlimited time, no interruptions, and no real-life responsibilities.Then they wonder why they feel behind.In this episode of The Peaceful CEO Podcast, Angelica Stanley shares how to set realistic business goals that support peace, stewardship, and long-term growth rather than burnout and frustration.If you've ever said:• "I should be further along by now."• "Why can't I stay consistent?"• "Maybe I'm just not disciplined enough."• "I keep setting goals but never reaching them."This episode is for you.Inside this conversation you'll learn:✔ Why your goals should reflect your current season of life.✔ How to stop creating plans for your fantasy self.✔ Why stewardship matters more than intensity.✔ How to move from annual vision to quarterly priorities and daily action.✔ Why goals should create direction instead of pressure.✔ How sustainable goals create sustainable businesses.✔ How to protect peace while still pursuing growth.Angelica shares lessons from building a business while homeschooling, raising a family, serving clients, creating content, and learning that success doesn't require sacrificing what matters most.The goal isn't to do everything.The goal is to faithfully steward what God has placed in your hands during this season.If you're tired of unrealistic expectations and ready for a framework that creates consistency and momentum, this episode will help you rethink the way you approach growth.Resources mentioned in this episode:• The Peaceful CEO Podcast• The Biz Collective• Bold & Beautiful Branding MasterclassIf you're ready to build a business with structure, peace, and sustainability, we'd love to support you inside the Biz Collective.Subscribe for weekly conversations about Christian entrepreneurship, biblical leadership, homeschooling, peaceful productivity, AI and automation, content creation, and building a Kingdom-aligned business that serves your family and your calling.#ChristianBusiness #GoalSetting #ChristianEntrepreneur #FaithBasedBusiness #PeacefulProductivity

In this episode, Monica shares the powerful SIMPLE framework that transformed the way she approaches business, family, health, finances, personal growth, and everyday life. Inspired by a presentation from her husband years ago, this practical system became the foundation for how she plans her weeks, sets priorities, and makes decisions with greater purpose. Rather than chasing the impossible idea of perfect balance, she explains why awareness and intentional recalibration lead to a richer, more fulfilling life. Whether you're just starting your business or growing an established company, this episode offers a fresh perspective on what real success looks like—and why becoming your own boss means leading your entire life, not just your business.Episode Quote: The busier you are, the more intentional you must be. ~Michael HyattTake the SIMPLE Life AssessmentClick here for Ethan's TEDx TalkWhat You Will Learn in This EpisodeHow to identify the area of your life that needs your attention most.How to use the SIMPLE framework to make better decisions each week.How to recognize when your business is consuming too much of your life.How to prioritize your health, relationships, and personal growth without losing momentum.How to intentionally create a life that supports both your personal and professional goals.How to use regular self-assessment to recalibrate and move forward with purpose.Other Helpful Entrepreneurial Resources from Become Your Own BossSign Up for the ⁠Level Up Living Newsletter⁠⁠KICKSTART YOUR BUSINESS PROGRAM⁠⁠⁠Monica's FREE ebook⁠⁠: 11 Essential Secrets for Small Business SuccessGet your⁠ ⁠Become Your Own Boss Planner⁠⁠Ways to connect to Monica:Instagram: @themonicaallen@becomeyourownbosspodcastEmail: monica@monicaallen.comListen now to discover how one simple framework can help you become a stronger leader in every area of your life. If you enjoyed this episode, subscribe to the Become Your Own Boss podcast, leave a review, and share it with another entrepreneur who could benefit from this message.About Monica AllenMonica Allen is a serial entrepreneur, bestselling author, and host of the Become Your Own Boss podcast. Growing up below the poverty line in rural Georgia, she was determined to create a different future. As the first person in her immediate family to earn a four-year college degree, she later completed her MBA before leaving corporate America in 2005 to pursue entrepreneurship.Today, Monica is the co-founder of Zeus' Closet, stuff4GREEKS, and Deuce Equity Group, and the owner of Monica Allen Interiors. She is passionate about helping aspiring entrepreneurs, side hustlers, and small business owners launch, grow, and scale successful businesses while avoiding common mistakes. Monica believes that faith, lifelong learning, and surrounding yourself with positive people are the foundation for lasting success.

Some teams out there are sitting on more content than they realize. So, the problem isn't creation but what happens after.The pattern often looks something like this: a brief gets written, a draft gets approved, the content goes out, and then everyone moves on to the next thing. Distribution happens, but almost as an afterthought, a couple of social posts, maybe an email, and that's it.In this episode, part six of our seven-part content strategy series, Amy Woods tackles the part most teams leave until last. Repurposing and distribution.Spoiler: if your team's spending 80-90% of its time on creation and barely any getting that content seen, the balance is off. And it's worth fixing.This episode looks at the ins and outs of repurposing well, not cross-posting or checkbox marketing, but a genuinely strategic approach that's planned in from the start.Find out:Why repurposing isn't about copy-paste or checkbox marketingThe ratio of time B2B content teams should be spending on creation versus distribution, and why most have it backwardsHow to structure content into segments that make it easier to repurpose laterThe "zero moment of truth," and what it means for how many touchpoints your audience needs before they trust youHow repurposing connects back to your core messaging and positioning, and why misalignment shows up fastest when content gets repurposedWhere AI helps speed up repurposing, and where it doesn'tImportant links & mentions:Blog post for this episode: Why Content Repurposing and Distribution Should Be Built Into Your B2B Content Strategy Part one of the series: What Is a B2B Content Strategy (And Why Does It Matter)?Part two of the series: How Do You Align a B2B Content Strategy to Business Goals?Part three of the series: How Does Competitor Analysis Fit Into Your B2B Content Strategy?Part four of the series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?Part five of the series: Where Should Your B2B Content Live (and Where Should It Not?)Part 7 of our B2B Content Strategy series: How to Measure Your B2B Content Strategy (Without Drowning in Data)How Content Repurposing Can Help You Win the Zero Moment of TruthThe Ultimate Guide to Planning, Promoting and Repurposing B2B WebinarsB2B Webinar Planning PlaybookBamboo HR webinar repurposing case studyB2B content strategy series on YouTubeAmy on LinkedInContent 10x websiteAmy's book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Award-winning author and illustrator Jess Racklyeft has created more than 50 children's books, but her path to a full-time creative career was anything but straightforward. In this episode, Jess chats with Fiona about moving from publishing and sales into illustration, the realities of making a living from creative work, and why experimentation, side projects and simply making things for the joy of it continue to play such an important role in her career. You'll learn: How Jess moved from publishing and sales into a full-time career as an author and illustrator What the business of children's books really looks like, from the lengthy publishing process to royalties, multiple income streams and the importance of treating creativity like a business Why protecting time for play, experimentation and creativity without an outcome can be so important, especially after burnout Connect with Jess: IG:  @jessesmess Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

This episode is proudly sponsored by The Finders Keepers. Visit the Finders Keepers Melbourne Design Market from Friday 10 July to Sunday 12 July at the Royal Exhibition Building, Carlton. Book your tickets: Finders Keepers Melbourne tickets Enter MDB at checkout, then choose the My Daily Business 2-for-1 ticket option to claim your exclusive offer. And don't forget to say hello to Fiona who will be running her own Subject Object stall at the market!    Things feel hard for a lot of business owners right now. But what if the discomfort you're trying to eliminate is actually the thing that helps you grow? In this coaching episode, Fiona explores why friction isn't always the enemy and how leaning into difficult conversations, creative struggles and uncertainty can build stronger businesses and more meaningful lives. You'll learn: Why removing every obstacle can actually hold your business back How AI can enhance your thinking without replacing it The questions to ask when you're tempted to avoid discomfort Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

We're constantly told to make life and business easier. Automate more. Remove every obstacle. Eliminate friction wherever possible. But what if not all friction is bad? In this episode, Fiona explores why some of the most uncomfortable moments in business are often the ones that lead to the greatest growth, and why it's worth questioning whether the thing you're trying to avoid is actually the thing that could move you forward. You'll learn: Why removing every obstacle isn't always the answer How to tell the difference between unnecessary friction and productive discomfort Two simple questions to help you grow your business with more intention Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this solo episode of The Association Insights Podcast powered by OnWrd & UpWrd, host Colleen Gallagher explores a simple but often overlooked truth: effective association communications don't start with content—they start with organizational goals.Too often, communications teams get caught in a cycle of emails, social media posts, event promotions, and campaign execution without stepping back to ask what those efforts are actually meant to achieve. Whether the goal is member retention, event attendance, sponsorship growth, advocacy impact, or industry awareness, communications should serve as a strategic driver—not just a tactical function.Colleen shares how association communicators can move beyond measuring activity and start demonstrating impact by aligning campaigns, messaging, and metrics with broader organizational priorities.Key HighlightsCommunications Is a Vehicle, Not the Destination: Why successful associations start by identifying organizational goals before choosing tactics, channels, or content.Moving Beyond Activity Metrics: Open rates, impressions, and followers matter—but leadership increasingly wants to understand how communications contributes to growth, engagement, and strategic priorities.From Reactive to Strategic: How communications teams can avoid becoming an internal service department and instead position themselves as partners in achieving organizational outcomes.Event Marketing With Purpose: Why understanding the business importance of attendance leads to stronger messaging, better audience targeting, and more meaningful measurement.Member Retention Through Value Reinforcement: How communications can help members understand the value, relevance, and impact of association membership throughout the year.Supporting Sponsorship and Non-Dues Revenue: Why sponsors are looking for outcomes—not just visibility—and how strategic storytelling can strengthen partnerships.

We are halfway through the year, and holy bananas, where did it go? If your stomach just dropped because you're nowhere near the goal you wrote down in December, stay with me.You do not toss out the plan you made. You check it.In this episode, Brandi walks you through the exact mid-year reset she just ran with her Strategist Society members, the one that stops the panic spiraling and replaces it with real data. You'll pull your numbers, find out where you're actually sitting in your business, do the gap math (it's smaller than you think), and walk away with three action steps for the next seven days.In this episode, you'll learn:Why service providers should plan in 90-day increments instead of 12-month chunksThe year-over-year growth number that tells the truth about your business (and why the average business only grows 5 to 10% a year)The car-seat gut check: are you in the driver's seat, passenger seat, back seat, or the trunk?How to close your revenue gap by spreading it over six months instead of panicking over the whole numberThe brain dump exercise that took Brandi from a $250K year to $1.2MWhy "I don't like it" is not a reason to skip what actually works (cold email, cold calling, Upwork, local networking)How to reconnect to your North Star and pick the two life areas to focus on nextMentioned in this episode:Strategist Society (scale to consistent $10K, $15K, $20K months): https://thestrategistsociety.comConversions for Clients (just getting started, no clients yet): https://conversionsforclients.comDM Brandi the word RESET on Instagram for the lightning version: https://instagram.com/brandimowlesReady to scale past $10K months?If you're sitting here thinking "this is exactly what I needed, but I'll talk myself out of doing it alone," that's exactly what Strategist Society is for. It's the room where we look at your real numbers with you, tell you where to raise your prices, help you brain dump your gap fill, and hold you to the three things you committed to. Built for service providers ready to scale to consistent $10K to $20K months on less than 25 hours a week. Head to https://thestrategistsociety.com.Loved this episode?Screenshot it, share it to your stories, and tag @brandimowles. It helps more service providers find the show and it makes my whole day.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are your channel decisions rooted in strategy, or just habit?For some B2B marketing teams, the honest answer is somewhere in between. The channels accumulated over time. LinkedIn, because everyone is on LinkedIn. A podcast because a competitor had one. Instagram, because… optics?Before long, there's a whole content operation built around platforms nobody consciously chose.In this episode, Amy Woods gets into a crucial part of a B2B content strategy: deciding where your content should live and where it should not.From the difference between owned and borrowed channels, to finding the sweet spot between where your audience is and where your team can show up consistently, this episode gives you a practical framework for making channel decisions you can stand behind and revisit regularly.Find out:Why spreading your content across too many platforms dilutes rather than buildsThe difference between owned and borrowed channels, and why it matters for your long-term strategyHow to find the sweet spot between where your audience is and where your team can show up consistentlyWhy platform-specific content outperforms cross-posting every timeHow audience intent and your own content intent should shape your format decisionsWhether your channel strategy should factor in the customer journeyHow many platforms to focus on for an effective B2B content strategyThe three questions to ask when auditing every channel you are already onImportant links & mentions:Blog post about this episodeWhy Not All Content Works Everywhere and That's a Good Thing Take the B2B Content Operations BenchmarkPart one of the series: What Is a B2B Content Strategy (And Why Does It Matter)? Part two of the series: How Do You Align a B2B Content Strategy to Business Goals?Part three of the series: How Does Competitor Analysis Fit Into Your B2B Content Strategy?Part four of the series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?B2B content strategy series on YouTubeAmy on LinkedIn Content 10x websiteAmy's book: Content 10x: More Content, Less Time, Maximum ResultsTimestamps:00:00 Intro: Publish smarter, not harder00:50 B2B Content Strategy Series intro and recap02:15 Avoid the trap of being everywhere03:46 Free B2B Content Operations Benchmark Assessment04:30 Where your content should live05:39 Owned channels vs borrowed channels07:16 Importance of being confident on a platform08:42 Why you should review your channels… and how10:34 Content formats: don't try to do everything10:58 Audience intent12:58 Customer journey and content types14:08 Repurposing across the funnel14:41 How many platforms should you focus on?15:42 How to audit your current channels17:30 When to double down or leave a platform18:46 Key takeaways: focus over spread19:19 Series recap: what's next19:54 B2B Content Operations Benchmark reminder20:32 Wrap upAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

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Is your messaging making you memorable, or just visible?You could have the best content engine in your industry, be publishing consistently across multiple channels, and focusing on quality. But if it isn't memorable, none of it sticks.Core messaging and positioning is one of those things that sounds simple until you try to do it well. If you asked ten people in your organization what you are all about and why customers should choose to work with you, would they all broadly answer in the same way?In most organizations, the answer is no.That inconsistency shows up everywhere. In your content, on your website, in sales conversations, and in ways that are hard to trace back to the source.In part four of our seven-part B2B content strategy series, Amy Woods digs into what messaging is, what goes into a messaging framework, and how to know whether yours is working for you.Find out:What messaging is and why consistency is what makes it stickWhether you can have a B2B content strategy without clear messagingThe five components every B2B messaging framework needsHow to define your messaging and positioning through internal conversationsHow to use your messaging framework on a daily basis, including how to embed it into your AI toolsThe signals that tell you your messaging is workingWhen to review your messaging and how to update it without doing a hard pivotImportant links & mentions:Blog post about this episode: https://www.content10x.com/357Part one of the B2B content strategy series - What Is a B2B Content Strategy (And Why Does It Matter)?: https://www.content10x.com/354Part two of the B2B content strategy series — How Do You Align a B2B Content Strategy to Business Goals?: https://www.content10x.com/355Part three of the B2B content strategy series — How Does Competitor Analysis Fit Into Your B2B Content Strategy?: https://www.content10x.com/356B2B content strategy series on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d4Rcnrh2VsUN9d47rrdMypp&si=NjYvp1Ilo26KnIF3Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/Content 10x website: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Timestamps:01:57 Free B2B Content Operations Benchmark Assessment02:35 What is messaging?03:44 Why a great content strategy can't exist without clear messaging04:33 Who owns messaging?05:10 Core components of a messaging framework06:55 How to define messaging through internal conversations08:35 Where messaging shows up in real-world execution09:16 Opinionated content and category positioning10:38 Embedding messaging into AI tools and workflows11:09 How to know your messaging is working (or not working)13:08 Quantitative vs qualitative signals from customers and sales13:47 Revisiting and adjusting your messaging framework16:07 Recap and what's next17:55 Wrap upAbout the host:Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter