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You spoke and I listened, baby! RadiOblivion eppy-sode 187 is all Rockabilly and 50s Punk. A veritable cornucopia of SAVAGE sounds for the juvenile delinquent in all o' us nogoodniks the world over. 10 POUNDERS to provide the soundtrack for playin' chicken, perfecting yer butterfly knife-flickin' skills, parking on the local Lover's Lane, or playin' mailbox baseball, etc. Includes tracks by: Benny Joy, Joe Clay, Earl Craig & The Downbeats, Wanda Jackson, Cliff Richard, and more. Join me on my Patreon page at patreon.com/radioblivion Blow Yer Radio Up, Baby!! If you cannot see the audio controls, your browser does not support the audio element DOWNLOAD | SUBSCRIBE
In den Jahren zuvor startete Westbam immer entspannt mit Downbeats. Diesmal beschleunigt er gleich am Anfang des Jahres unter dem Motto "Forward-Ever-Backward-Never".
The Downbeats, ponytail, and “Where the Action Is” can all be tied into our podcast recording artist today. Mark Lindsay was the lead singer for Paul Revere and the Raiders. They named their first group “The Downbeats,” after a magazine with the same name. But soon they decided to use the Paul Revere's name and call themselves Paul Revere and the Raiders. They went all out with the revolutionary theme and mark grew his hair out and tied it back into a ponytail. Dick Clark signed them to the “Where the Action Is” TV show. This brought them instant fame and the good-looking Mark Lindsay became a teen idol. Mark was singer, producer, composer, and saxophone player for the group. He had some hits of his own: “Arizona,” “Silver Bird,” “Miss America” and the “Grass Won't Pay No Mind.” Recently he appeared with the Turtles on their “Happy Together” tour.
ONE IF BY LAND, TWO IF BY SEAPAUL REVERE AND THE RAIDERS GREATEST HITS by Paul Revere and the Raiders (Columbia, 1967)This group, this record: they were fundamental elements in the experience of the 13 year old Captain Billy. My band, The Full House, played a smokin' cover of “Steppin' Out”; Dick Clark's WHERE THE ACTION IS tv show was a can't miss, daily after-middle school check in; I coveted those Vox amps and Mark Lindsay's ponytail. And, re-listening to this setlist 56 years later verifies that this band kicked hard and tight. Just ask Quentin Tarantino, who included two of the cuts for the soundtrack of ONCE UPON A TIME IN HOLLYWOOD. America's answer to the British Invasion actually started earlier, in 1958, in Boise Idaho, when keyboardist Paul Revere and sax player Mark Lindsay met and collaborated in the instrumental group The Downbeats. Revere was the organist's actual name, so the subsequent donning of Revolutionary outfits was a natural, if cringey gimmick. The fact that Mark Lindsay was also one of America's best rock singers was a secret weapon.The initial bombshell was dropped in April, 1963, in Portland, Oregon, when the group recorded the seminal rock standard “Louie Louie” in the same year and the same studio as the Kingsmen (the version everybody remembers): The Northwestern Motion Pictures and Sound Recordings, Inc. studio. But, that didn't matter. Yes, The Kingsmen's recording was a one hit mega-wonder, but, the Raiders became a national institution with a string of 12 top 30 hits. The first incarnation of the Raiders dissolved around the same time that this collection came out, but they kept reforming in various line ups until Revere's death from cancer in 2014. Like their contemporaries, The Monkees, there was a media hyped, manufactured quality (Producer Terry Melcher fattened their sound with the help of The Wrecking Crew), but the Raider's street cred as musicians was impeccable, and very few could wail like Mark Lindsay.
Tons of new music this month. Here is the playlist:The Kitchen Sink #129Sloan – Scratch the Surface (new single, from forthcoming Steady, out 10/21, Toronto indie rock)Break 1Nick Piunti – The Seeker (Who cover, JEM Records celebrates Pete Townshend, Detroit power pop)Devoted Fans – Lake Street (new, July EP, SF jangle pop)Breanna Barbara – Diamond Light (new single, from forthcoming Nothin' But Time, Queens NY indie rock)The Beths – Experts in a Dying Field (new title track, September 16th, Auckland NZ indie rock)Fazerdaze – Break! (new title track, Break! EP, Christchurch indie rock)CASTLEBEAT – Home (new, Half Life, CA jangle pop)The House of Love – Hey Babe (new, State of Grace, out 9/16, London psych pop)Healees – Paradise (new s/t, Parisian dream pop) Break 2Lumenette – Once More (new, All Around My Head, Christine Byrd, wife of Marc Byrd of Hammock, Nashville ambient pop)Mint Julep – Aviary (new, In a Deep and Dreamless Sleep, Keith and Hollie Kenniff, Portland dream pop)SPC ECO – Waterfalling (new, Hush EP August 2022 series, London darkwave, Dean Garcia and daughter Rose Berlin)Pencey Sloe – The Run Part 1 (new, Neglect, Parisian indie rock)The Death of Pop – For a Minute (new title track, For a Minute EP, out 9/23, London psych pop from Angus and Oliver James)Cold Cave - Godstar Psychic TV Cover (new, LA synth pop)Nuclear Daisies – Heaven in your Head (new s/t EP, Austin dream pop, out 10/27)Pink Turns Blue – We Always Wanted More (new, Tainted Tour-2022 EP, Berlin post punk)Break 3Beautify Junkyards - Verde Pino (new, translates to Green Pin, Portuguese cosmic folk from Lisbon)Carina Messier – Home (new single, LA dream pop from this mystery artist)Former Lives – Opportunity Dead on Mars (new, Ceremony of Leaving EP, Burlington VT dream pop)The Soft Hills – Tea Time (new, Viva Chi Vede, LA psych pop)Breathless – So Far From Love (new, See These Colours Fly, London UK dream pop)GB3 – When I Come Calling (Sakura Flower, Melbourne Australia indie pop featuring Steve and Russ Kilbey, and Glenn Bennie from Underground Lovers)Break 4Submotile – Foreshadowing (new single from forthcoming One Final Summit Before the Fall 10/21, Italian-Irish shoegaze)Cruel Sister – Chihiro (new single, Dublin shoegaze)The Beremy Jets - No Step for Humanity (new, Devastation out 9/30, Swedish shoegaze from Paul Saarnak and his sister Anne)Magic Shoppe – A Star Turns Blue (new, from forthcoming Patty Hearse EP 9/30, Boston shoegaze)Terra Pines – Cabarita (new, Downbeats, Brisbane Australia shoegaze)Turmallina – Nádia (new, Aurora, São Paulo, Brazil shoegaze)Slowly – Slowpoke (new, Distance, Toronto shoegaze)Break 5Gryphon Rue – Glaciermilk (new, A Spirit Appears to a Pair of Lovers, NYC cosmic drone)Lost Echoes – Running Out of Time (new, Stars, Portland OR psych gaze)
| Anxiety | 02:36 | Malaya | Don't Stop | 04:03 | Robert Crawford | Trivialities | 03:56 | The Nombres | Time To Dance | 04:13 | Magoo | Let's Have A Boogie (feat. Heryo) (T-Groove Remix) | 04:35 | Magoo | I Can Tell | 04:33 | Dynasty | Applying Pressure (feat. Snoop Dogg) | 02:44 | YK Osiris | Body Love | 03:25 | Cashma | Juice (Gedi Edit) | 03:41 | Jamelle feat. LB199X | Rock Don't Stop (feat. Perri) | 03:25 | Taxie | Love Dream | 04:32 | Unity & The Downbeats | Whoa (The Realm SOS Mix) | 04:50 | Snoh Aalegra | You Can't Hide Your Love | 05:45 | Magoo | I Made It | 04:23 | Kinzmen | Dance | 03:43 | Rick Littleton | Lovergirl | 04:13 | Givhan | Woodward (Gina's Song) (Gedi Edit) | 04:08 | Givhan | Will You Love My Child | 02:37 | Anna Raye | Will You Love My Child | 03:32 | Thee Illusions | Shake Your Booty | 04:23 | Johnny Horton & Nature | Say No More (feat. Sons Of Funk) | 03:24 | Ty Juan | Diamond Life (The Realm Remix) | 04:27 | Mary J. Blige | That Girl (Gedi Edit) | 03:06 | DionRacii | Healing Hands | 03:42 | Sorry Drummer | Feels So Good | 04:36 | Bobby Harden & The Soulful Saints | Slowly | 03:04 | Demuren | Tongue Tied | 02:41 | Vanessa Hillman | Home | 02:50 | Norma Sole | 1Hundid | 03:15 | Capers | Nothing On You | 03:43 | Kenny Lattimore | Never Knew | 04:31 | Kenny Lattimore | Midsummer Dreamin' | 04:19 | Konstantin Klashtorni | Smokin' Out The Window (Gedi Edit) | 03:18 | Bruno Mars, Anderson .Paak, Silk Sonic | To The Beat | 02:27 | Bel Air | Whatever You On | 02:37 | Jane Handcock | How Many Times | 03:36 | Laura Yasmin | Fancy Free | 05:31 | Paul Randolph feat. Hubert Laws | Morning After | 03:14 | Thai Chi Rosè | Faith In Him | 03:06 | Ryylo | Slow Ryde | 03:22 | Kels | Coy (Gedi Edit) | 02:36 | Jaszy Shavers | A Little Lit (A Little Bit) | 03:00 | Tica Holiday | Tonight (Martinez Remix) | 03:12 | TJ Taotua | In My Bag | 02:24 | Thuy | Shoyu Rice | 04:12 | Taija Kerr | Neighbors | 04:05 | Jae Via | Nonsense Can Wait | 02:58 | Londxxn | In Time | 03:45 | Tarrey Torae | Overnight Stay | 03:26 | Dre Walker feat. J-Wonn | Found U | 02:32 | Cole G. | I'd Do Anything | 03:11 | Hassan Farrow | Ready For Love | 03:23 | Worrell | Unbreakable Habits | 03:06 | Yuphoric | Feels Like A War | 03:18 | Sola | 222 (Gedi Edit) | 04:07 | Takiyah feat. Sakorey | We Ought To Be Together | 02:49 | Tommy McGee | Missing Your Love | 02:53 | Honey Renee | I Believe In Love | 03:40 | Carlene Graham | Touchin Me | 02:51 | Yah Yah | Four Forty Four | 02:48 | Angelae Stone | Still In Love | 04:28 | Dynasty | Sure Shot | 03:27 | Bey Bright | More Than Friends | 03:58 | Bey Bright
Die Zielgerade im Kalender ist in Sicht. Kein Grund aufzugeben. Es gibt nämlich noch zwei weitere tolle Mixe, die Euch hinter dem heutigen und morgigen Türchen erwarten. Der 23. Mix im #progoak21 kommt von Gaya Kloud. Der hat in diesem Jahr bereits ein tolles Werk in Ronnys Kalender platziert. Für diese vier Wände gibt es einen Deep House Mix. Vielleicht der passende Soundtrack um die letzten Besorgungen, oder Vorbereitungen für die hoffentlich ruhigeren Tage im Jahr zu erledigen. Gaya Kloud ist seit 30 Jahren in Sachen DJing unterwegs. Zunächst in Potsdam, später dann auch in Berlins Klublandschaft. Seinen Sound geortet er in verschiedenen Stilen elektronischer Musik. Einflüsse aus dem House, Techno, Breakbeat, D&B oder Downbeats sind gerngesehene Gäste in seinen Mixen. Viel Vergnügen mit diesem tollen Mix!
52. LIVE from the basement penthouse of the Motorbilly Building, it's DJ Del Villarreal's "Go Kat, GO!" Debut tracks from Czech Republic rascals, The Train Robbers, wild sounds from The Spunyboys, scorching tunes from Darrel Higham, badass boppery from Mad Guz & The Mojos, exotic rhythms from The Sirocco Bros. and twangy testosterone from Texas T & The Shine Runners! Enjoy some Sleepy LaBeef, Sonny Lane & The Downbeats, Carl Perkins, Jan & Dean, Link Wray & The Raymen and Gene Vincent and the Blue Caps music as well. We'll blast off with a far-out FLYING SAUCER set and cruise for miles with some hi-octane hot rod toons! Wishing Christina & Jeff a HAPPY 23rd ANNIVERSARY as we rock it out right on a Tuesday nite on "Go Kat, GO! The Rock-A-Billy Show!" -good to the last bop!™
Thursday night meanderings through Jazz, Soul, Funk, House, Broken Beat, Disco and stuff. Broadcast live last week on myhouseyourhouse.net. I put together a live tribute mix to Phil Asher who has been taken from us far too soon. It’s just a small selection from his vast catalogue of releases, productions & remixes. R.I.P Phlash Dianne Mower – The Secret Sign (Mind Fluid Music 7”) Park Rangers – Summer Madness (Parktone Records 7”) In One Piece – In One Piece ft Rodney Franklin (Mukatsuku Records 7”) Unity & the Downbeats – Love Dream (Fantasy Love Records 7”) Stone Alliance - Sweetie Pie (Promo Jazz Records) Stylus – Natural Feeling (Prodigal Records) Mari Boine vs Mungolian Jetset – Suoivean Mamadoo (A Mung’s Dubtrayal Traditional Picnics in the Adrianic Sherwoods) (Luna Flicks Records) The Stance Brothers – On Top (guitar & Flute) (We Jazz Finland 7”) Fantastic Man, Adam Halliwell & Edd Fischer – Sirius Mystery (WAT Artists Records) Dampé – Manzanza (Darker Than Wax Records) Linkwood & Other Lands – Theme for City (AOTN Records) Lorenzo Morresi & Tenderlonius – Cosmica Italiana (22a Records 7”) Yse Saint Laur’Ant – Up You Wake (Vinyl Only Records) ---------Phil Asher Tribute mix--------- Focus – Having Your Fun (Versatile Records) Electric Soul – A New Song (People Records) Phoojun – Blackcurrent (Cooperation Records) Restless Soul – Son Of Ra Ra (Compost Records) Root Soul ft Vanessa Freeman & Mike Patto – Spirit Of Love (Phil Asher’s Restless Soul Boogie Mix) (Especial Records) Blak N’ Spanish – Jazz Powa (Tribute To The Loft) Part 2 (Slip N’ Slide Records) Nathan Haines – Surprising (Restless Soul Peaktime Mix) (Chillifunk Records) Phoojun – Rainbow (BBE Records) Electric Soul – Je Me Souviens (People Records) Focus – Sweet & Sour (Versatile Records) Cosmic Garden – Afrodisiaca (Cosmic Rhythm Records) Stefan Ringer – Come Around ft Amarafleur (Phuture Shock Music) Jason Hogans – Big Room Slaps (Alelah Records) Thelma Houston - I’m Here Again (Edit by Mr K) (Most Excellent Unltd) Motown Sounds – Bad Mouthin’ (Motown Records) L.Shankar – No More Mr. Nice Girl (Mercury Records) Claude Cooper – Tangerine Dreams (Friendly Recordings)
Gazelle & the Bear ist das neue Projekt von Ines Kolleritsch und Julian Berann. Der Berliner Studiomusiker und Drummer hat gemeinsam mit der österreichischen Sängerin, Pianistin und Bandleaderin eine neue musikalische Herausforderung gesucht. Am Freitag erschien ihr erstes Album "Weird Spaped Clouds", ein Mix aus Jazz, Downbeats, Poerty und modern R&B. Die Offenheit und Spielfreude der beiden erzeugt eine Spannung, der man sich nur schwer entziehen kann. Ines Kolleritsch ist eine sehr wandlungsfähige Sängerin und Pianistin, manchmal klingt sie sogar wie Ursula Rucker oder Erykah Badu. Und ihr musikalischer Partner Julian Berann treibt die Songs mit seinem jazzigen Schlagzeug voran. Gazelle & the Bear passen in keine Schublade und genau das macht sie so interessant.
Napoleon Demps, Unity & the Downbeats, Action Bronson e la nuova rubrica Calling London con Roberta "Reach Out" Cutolo.
WiscoJazz-Cast Episode 149 mixed by dj lukewarm Episode One Hundred Forty Nine features Downbeats and more... 01 - Morcheeba - On The Rhodes Again [China] 02 - Hidden Orchestra - Footsteps [Tru Thoughts] 03 - Unforscene - Do You Love Me [Wob Recordings] 04 - Zero 7 - Sunrays [Azuli Records] 05 - Amerigo Gazaway - Summertime (Instrumental) 06 - Cinematic Orchestra - Channel 1 Suite [Ninja Tune] 07 - Pacha Massive - Your Love [Nacional Records] 08 - Fragile State - Hoop Dreams [Bar De Lune] 09 - JA:KOVA - Oanz4karl [WeGrowWax] 10 - Visioneers - Ice Cream On My Kicks [BBE] 11 - Richard Brown - Wonky [FYE] 12 - Nina Simone - Black Is The Color Of My True Love's Hair (Jaffa Remix) [Verve Records] 13 - Sola Rosa - Easy/Uneasy [Festival Mushroom Records] 14 - Jeff Bennett's Lounge Experience - Dreams [OM Records] 15 - Thunderball feat Mustafa Akbar - Heart Of The Hustler (Thunderball Poor Hand Dub) 16 - Dubblestandart - Streets of Dub (Anxiety Remix) [Select Cuts] 17 - Thievery Corporation - Stargazer [ESL Music] 18 - Floyd Cheung - Pain [Bastard Jazz Recordings] 19 Jonny Faith - This Love [Beat Records] 20 - Streamer - Feel Good! (Funksploitation Version) [Katakana Edits] 21 - The Fort Knox Five - Blowin' Up The Spot [Fort Knox Recordings] 22 - Gramatik - In This Whole World [Cold Busted] 23 - Poldoore - Cali Sun [Cold Busted] 24 - Vanilla - Too Much [Chillhop Records] 25 - Armand Van Helden - Word Up Doc [FFRR] 26 - Cooly's Hot Box - Make Me Happy [Sole Music] 27 - コンシャスTHOUGHTS - Visions Of You [Business Casual] 28 - Rae & Christian - Wake Up Everybody (Rae & Christian Rmx) [Studio !K7] Hope you enjoy. -dj lukewarm http://djlukewarm.com http://hearthis.at/djlukewarm http://www.mixcloud.com/djlukewarm http://djlukewarm.podomatic.com https://soundcloud.com/wiscojazz http://www.youtube.com/WiscoJazzCast RSS: http://djlukewarm.podomatic.com/rss2.xml Photo by Darius Bashar on Unsplash
Derin Alemli is the Director of Operations and Finance at New Age Meats, having joined the team as the 5th employee.Prior to New Age Meats, he’s a serial entrepreneur who previously founded Square Roots Kitchen, a technology-enabled fast casual healthy restaurant, and DownBeats, a brand of high fidelity earplugs for concerts.We discuss how he got into the Industry, New Age Meats positioning In the market, and the technical challenges of building a cultivated meat startup. For anyone who's ever wanted to join an alternative protein / cultivated meat startup, this one is for you.newagemeats.comLinkedin: https://www.linkedin.com/company/new-age-meats/Facebook: https://www.facebook.com/NewAgeMeatsCo Instagram: newagemeatsco
▪ Michael Dietze (Leipzig, Germany) @michaeldietze https://www.mixcloud.com/michael-dietze/ https://www.instagram.com/traumamt/ https://www.facebook.com/michael.dietze.dj https://hearthis.at/michael-dietze/ ▪ Booking michael.dietze@mail.de ▪ About Michael Dietze Michael Dietze (Traumamt) - DJ since 1991 (DJ Ditte). After 7 years break, Michael Dietze has climbed back to the decks in the summer of 2016. While in the 90s and the first half of the 2000s he was known to everyone as "Ditte", who did not make himself known in Germany with minimal / techno sets, he appropriated another style in his own club Molen_Dyk (2003 - 2006), So he did it with Downbeats, Deephouse and Melodic Deep Tech to excite people. He masters it almost never goes to work The brilliant mixing and track selection shows almost 30 years of experience behind the decks. The sets of the last two years enchant with a slightly oriental melodic deep style, which does not leave the dancing leg cold. He makes music with the heart for the hearts and souls captures with age-appropriate techno. In 2004, the MDR Sputnik Turntable Days DJ contest will be held in front of 49 other DJ's ▪ Tracklist 1. Gorje Hewek & Izhevski - Tenderness 2. V-Sag - Nisos (RIGOONI Remix) 3. Murat Uncuoglu - Trees Of Light 4. LADS - Cedar 5. Hraach - Cosmic Drama 6. M.O.S. - Tam V Oblakah 7. Rony Seikaly - Understand (Gorge Remix) 8. Alex O'Rion & Antrim - Round Trip 9. Monolink - Burning Sun (Davi Remix) 10.Dominik Eulberg - Goldene Acht (Mind Against Remix) 11.Ost & Kjex - Kaputt (Karmon Remix) 12.Sono - Keep Control (ARTBAT Remix) ꜜ Free Download ꜜ - Link Soon - ALL EPISODES: https://soundcloud.com/estorsjkebar/sets/estorsjke-bar-series IN ITUNES: https://podcasts.apple.com/ru/podcast/estorsjke-bar/id1320512703 Cover Art © Alexander Ermolaev https://ale-ermolaev.wixsite.com/alermo
The Listening Booth embraces these strange times with some blues and downbeat alternative from the likes of Cassowary and Trace Mountains. Plus dreamy electro via Yumi Zouma, rock with Howling Hex, and alt from Elvis Depressedly. Also, hit up info on how bands and venues are supporting each other and how you can join the party. And speaking of parties, hear BC Camplight’s plan for the biggest humanly possible in the UK on the other side aiming to go more viral than the pandemic. 00:00 - Mic Break 00:48 - Fallin' Rain - Trace Mountains 04:00 - Dog Country - Trace Mountains 06:19 - Wandering - Radical Face 10:00 - Just Exist - Eliza & The Delusionals 13:52 - Back To Work - BC Camplight 17:57 - Shaking - Hazel English 21:25 - Mic Break 22:21 - Who Can Be Loved In This World? - Elvis Depressedly 24:01 - Strange Girl - Laura Marling 27:11 - Oh My Violence - Lady Lamb 31:38 - Chopping Block - Lila Blue 35:14 - Say What - My Brightest Diamond 38:29 - What We Had - Dana Gavanski 41:44 - It's Alright, It's OK - Sam Rae 43:23 - Whispers In My Sleep - Har-di-Har 48:45 - Mic Break 49:22 - City In The Country - Howling Hex 52:36 - Heart On Your Sleeve - Bugs 55:03 - Yew Crew - Bugs 58:36 - Endless - youbet 61:26 - Mental - youbet 63:00 - Reversal - My Teenage Stride 65:47 - Mic Break 66:23 - 114° (part 1) - Cassowary 69:31 - 114° (part 2) - Cassowary 71:41 - 114° (part 3) - Cassowary 75:10 - Odysseus Returns Home - Konitz 81:12 - Night Falls And You Need Company - Gypsophilia 85:58 - Let Your Mind Be Free - Soul Rebels Brass Band 92:16 - Mic Break 92:33 - Persephone - Yumi Zouma 96:45 - Starting Again - Day Wave 100:16 - Be With - Koushik 104:23 - Holograms - Tiny Ruins 108:43 - One Million Flowers - Tiny Ruins 112:52 - Mic Break 113:33 - Sancimitus Detrimitus - Locate S, 1 117:50 - I Like Being Alone - Xenia Rubinos 120:45 - Finish
I started playing music as a DJ in 1991. At first in Potsdam, later on in Berlin in a variety of clubs – more than I can even remember. Since that time I've included lots of different styles in my sets, like house, techno, breakbeat, D&B, downbeats, etc.. It was a great honour to play together with so many excellent Djs like Rok, Alec Empire, ED2000, Tanith, Thomas P. Heckmann, Beroshima, Mijk van Dijk, Copasetic, Hell, Rene, Bass Dee, and so on. Visiting so many clubs and open airs in Germany gave me allways a big pleasure. After my daughter was born, I settled a little to focus on my family and job, but I still love to create monthly mixes, bringing all those experiences and joy about music together. Listen, enjoy, comment and share! And if you're convinced by my sound then it would be great if I see you at one of the irregular gigs, please check: facebook.com/gayakloud Thanks!
I started playing music as a DJ in 1991. At first in Potsdam, later on in Berlin in a variety of clubs – more than I can even remember. Since that time I've included lots of different styles in my sets, like house, techno, breakbeat, D&B, downbeats, etc.. It was a great honour to play together with so many excellent Djs like Rok, Alec Empire, ED2000, Tanith, Thomas P. Heckmann, Beroshima, Mijk van Dijk, Copasetic, Hell, Rene, Bass Dee, and so on. Visiting so many clubs and open airs in Germany gave me allways a big pleasure. After my daughter was born, I settled a little to focus on my family and job, but I still love to create monthly mixes, bringing all those experiences and joy about music together. Listen, enjoy, comment and share! And if you're convinced by my sound then it would be great if I see you at one of the irregular gigs, please check: facebook.com/gayakloud Thanks!
Traditional American system Counts the beat number on the tactus, & on the half beat, and n-e-&-a for four sixteenth notes, n-&-a for a triplet or three eighth notes in compound meter, where n is the beat number.[7] In music, #counting is a system of regularly occurring sounds that serve to assist with the performance or audition of music by allowing the easy identification of the beat. Commonly, this involves verbally counting the beats in each measure as they occur, whether there be 2 beats, 3 beats, 4 beats, or even 5 beats. In addition to helping to normalize the time taken up by each beat, counting allows easier identification of the beats that are stressed. Counting is most commonly used with rhythm (often to decipher a difficult rhythm) and form and often involves subdivision (elaborated on in later passages). Ultimately, musicians count using numbers, “ands” and vowel sounds. Downbeats within a measure are called 1, 2, 3… Upbeats are represented with a plus sign and are called “and” (i.e. 1 + 2 +), and further subdivisions receive the sounds “ee” and “uh” (i.e. 1 e + a 2 e + a). Musicians do not agree on what to call triplets: some simply say the word triplet (“trip-a-let”), or another three-syllable word (like pineapple or elephant) with an antepenultimate accent. Some use numbers along with the word triplet (i.e. “1-trip-let”). Still others have devised sounds like “ah-lee” or “la-li” added after the number (i.e. 1-la-li, 2-la-li or 1-tee-duh, 2-tee-duh). --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/vegansteven/message
Episode 12! A whole dozen! This episode, Sloth goes to a concert, and talks about the bands that played, including; Sorcia, Don McGreevy's Sulphuric, Glasghote, Waingro, Heiress, Witch Ripper and Year of the Cobra. MetalGinger talks about; The Galactoids, Tusk, Chrome Ghost, and Infant Annihilator. We also cover the fantastic movie Mandy. Don't sleep on this one.
Join DJRePete in The Listening Booth as he delves in to the roots of Hudson Valley artist Marco Benevento’s self-described hot dance piano rock sound and his new record Let It Slide. Also new this week: downbeat alternative from Levitation Room, offset by upbeat music from Lisa Prank. Plus new electro vibes from Shana Falana along with throwback electro with an addictive melody from Geotic. 00:00 - Mic Break 00:53 - 2025 - Levitation Room 04:11 - Skin Game - DIIV 08:32 - A Momentary Moth - The Enigmatic Foe 12:50 - Show Me More - Girl Ray 16:08 - Passenger - Hana Vu 18:47 - Dropkick - Marco Benevento 21:46 - Mic Break 22:44 - On Time - Lisa Prank 24:36 - Disco Ball - Little Scream 27:58 - I Don't - Stone Irr 31:45 - Everyone Is Gonna Be Okay - Shana Falana 36:39 - West Coast - Hey Marseilles 40:09 - Rapture - Kitten 45:06 - Mic Break 45:42 - Keep It Up - Hovvdy 49:05 - Mr. Lee - Hovvdy 52:18 - Moving Parts - Julien Chang 55:11 - Of the Past - Julien Chang 59:22 - New Haze - MIMICO 64:02 - Mic Break 64:15 - Exodus - Thigh Master 66:51 - Trimmer - Dead Soft 70:38 - Right In Your I - Lord Sonny The Unifier 74:45 - Outtasight - Siberian Traps 80:05 - Own Ways - Quilt 85:15 - Mic Break 85:41 - November Was White, December Was Grey - Say Hi 88:22 - Tangerine - Beach Fossils 91:34 - Winners - Delicate Steve 94:51 - Drowsy - Horse Thief 97:46 - Mic Break 97:54 - Sunhits - Memory Tapes 101:16 - How We Met, The Long Version - Jens Lekman 105:28 - Depths (Pt. 1) - Yumi Zouma 108:14 - Dreamin' - Elastic Bond 111:46 - Swiss Bicycle - Geotic 116:50 - Mic Break 117:20 - Like a Ripple - Steve Mason 122:08 - Finish
An interview with a cappella group The Downbeats, from Northeastern University. Originally aired March 25th, 2019. Learn more about this group here: https://www.facebook.com/nudownbeats.
An interview with a cappella group The Downbeats, from Northeastern University. Originally aired March 25th, 2019. Learn more about this group here: https://www.facebook.com/nudownbeats.
Häufig werde ich gefragt: „Simone, du bist immer so gut drauf und strahlst so viel Gelassenheit und positive Energie aus – dabei hast du so viele Projekte, bist ständig für deine Arbeit unterwegs – und Mama bist du ja auch noch ... Wie schaffst du das eigentlich, immer so entspannt zu bleiben? Soll ich dir mal was sagen? Ja, auch ich fühle mich manchmal einfach überfordert! Es ist ganz einfach eine Fehlannahme, dass Menschen mit einer positiven Ausstrahlung IMMER gut drauf sind. Häufig handelt es sich auch um eine Aneinanderreihung besonders glücklicher Momentaufnahmen, die für Außenstehende den Gesamteindruck von einer Person prägen. Ich bin auch nur ein Mensch – ich habe Bedürfnisse und es gelingt mir nicht jederzeit, diese sofort zu erkennen und ausreichend zu erfüllen. Manchmal überschreite ich meine persönlichen Grenzen, packe meinen Terminkalender zu voll, gerate in einen Strudel aus Arbeit und gönne mir zu wenige Pausen. Ich bin dann erschöpft, schneller gereizt und zweifle auch mal an mir. Doch all das ist menschlich. Wer von euch schon länger meinen Podcast anhört, hat mich schon einige Male über meine persönlichen Tiefpunkte sprechen hören. Keine Mama und kein Papa sollte sich davor schämen (müssen), sich selbst und ihren/seinen Mitmenschen gegenüber einzugestehen, dass sie oder er sich gerade einfach überfordert fühlt. Denn das Gefühl der eigenen Überforderung oder Überlastung für den Moment anzunehmen und zu akzeptieren, ist der erste wichtige Schritt raus aus diesem Gefühl. In dieser sehr persönlichen Folge des Mückenelefant-Podcasts möchte ich dir 5 Tipps geben, die dir in Situationen, in denen du dich überfordert fühlst, helfen sollen, wieder zu dir zu finden und zu neuer Kraft zu finden. Ich spreche ich unter anderem darüber, … – wovon ich mich zuletzt persönlich überfordert gefühlt habe. – dass Upbeats und Downbeats zum Leben gehören und uns erst wirklich das Gefühl geben, lebendig zu sein. – warum du dich niemals von deinem Gefühl, überfordert zu sein, distanzieren solltest. – warum der Schlüssel zu deiner Entlastung in der Selbsteinfühlung liegt. – wie du dir selbst neue Wertschätzung geben kannst. – wie achtsame Pausen dir helfen können, deine Energietanks aufzufüllen. Ich hoffe, du kannst aus dieser Folge etwas für dich mitnehmen und freue mich auf deine Kommentare oder Fragen (z. B. unter dem entsprechenden Post auf Instagram oder Facebook). Und denke immer daran: Es ist schön, dass es dich gibt. Denn so, wie du bist, bist du genau richtig für dein Kind. Deine Simone --------- WEITERE INFORMATIONEN: Mückenelefant-Podcast #028: „Selbstfürsorge oder Egoismus? (inkl. Meditation)" --------- INFOS ZU MIR: Website: www.simone-kriebs.de Instagram: www.instagram.com/simonekriebs Mein Buch „Die entspannte Familie”: www.simone-kriebs.de/buch-die-entspannte-familie YouTube: www.youtube.com/simonekriebs Facebook: www.facebook.com/SimoneKriebs Pinterest: www.pinterest.de/simonekriebs
Seattle Hoo and Valentine sat down Wednesday night after watching Syracuse and Carolina hammer Louisville and Duke to talk about the Virginia Tech game, the upcoming battles with Louisville and - oh yeah - Georgia Tech, and what's going on in the ACC. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Seattle Hoo and Valentine sat down Wednesday night after watching Syracuse and Carolina hammer Louisville and Duke to talk about the Virginia Tech game, the upcoming battles with Louisville and – oh yeah – Georgia Tech, and what’s going on in the ACC. — This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
While Hungary has attracted attention in recent years, mainly through its nationalist government, some artists of the country are creating a musical counterpart and sending love and peace across the world. Savages y Suefo are such artists and we are very happy to present a Sunday Joint of them today! The two members of Savages Y Suefo (Savages & Suefo) came from the eclectic music scene of Budapest. Savages met Suefo in 2008 and they quickly started working together on tracks and remixes. Since then they did remixes for DelaDap, Kid Loco, Watcha Clan and Anima Sound System to name a few. At the beginning of November they released their new album „Brotherhood” that brings a serious message. The music quotes blues elements, but is also influenced by Dub, Funk and Hip-Hop. The lyrics mainly focus to the social and personal problems of our time and are interpreted by talented guest vocalists the whole world. For their Sunday Joint they selected chilling Downbeats from Nightmares On Wax, Suhov, Hidden Jazz Quartett, Bugseed just to name a few and of course some of their own songs. Light it up and pass it around! Interview with Savages y Suefo & Tracklisting: blogrebellen.de/?p=128272
While Hungary has attracted attention in recent years, mainly through its nationalist government, some artists of the country are creating a musical counterpart and sending love and peace across the world. Savages y Suefo are such artists and we are very happy to present a Sunday Joint of them today! The two members of Savages Y Suefo (Savages & Suefo) came from the eclectic music scene of Budapest. Savages met Suefo in 2008 and they quickly started working together on tracks and remixes. Since then they did remixes for DelaDap, Kid Loco, Watcha Clan and Anima Sound System to name a few. At the beginning of November they released their new album „Brotherhood” that brings a serious message. The music quotes blues elements, but is also influenced by Dub, Funk and Hip-Hop. The lyrics mainly focus to the social and personal problems of our time and are interpreted by talented guest vocalists the whole world. For their Sunday Joint they selected chilling Downbeats from Nightmares On Wax, Suhov, Hidden Jazz Quartett, Bugseed just to name a few and of course some of their own songs. Light it up and pass it around! Interview with Savages y Suefo & Tracklisting: blogrebellen.de/?p=128272
While Hungary has attracted attention in recent years, mainly through its nationalist government, some artists of the country are creating a musical counterpart and sending love and peace across the world. Savages y Suefo are such artists and we are very happy to present a Sunday Joint of them today! The two members of Savages Y Suefo (Savages & Suefo) came from the eclectic music scene of Budapest. Savages met Suefo in 2008 and they quickly started working together on tracks and remixes. Since then they did remixes for DelaDap, Kid Loco, Watcha Clan and Anima Sound System to name a few. At the beginning of November they released their new album „Brotherhood” that brings a serious message. The music quotes blues elements, but is also influenced by Dub, Funk and Hip-Hop. The lyrics mainly focus to the social and personal problems of our time and are interpreted by talented guest vocalists the whole world. For their Sunday Joint they selected chilling Downbeats from Nightmares On Wax, Suhov, Hidden Jazz Quartett, Bugseed just to name a few and of course some of their own songs. Light it up and pass it around! Interview with Savages y Suefo & Tracklisting: blogrebellen.de/?p=128272
Downbeats, Slow House, Global Sound - den heutige Sunday Joint selektierte und mischte ein alter Bekannter unserer Mixtape-Reihe, der Berliner DJ Sonar. Mit seinem exzellenten Mischwerk beweist er einmal mehr seine musikalische Vielseitigkeit. Ein wirklich tolle Mischung, enjoy.
Downbeats, Slow House, Global Sound - den heutige Sunday Joint selektierte und mischte ein alter Bekannter unserer Mixtape-Reihe, der Berliner DJ Sonar. Mit seinem exzellenten Mischwerk beweist er einmal mehr seine musikalische Vielseitigkeit. Ein wirklich tolle Mischung, enjoy.
Downbeats, Slow House, Global Sound - den heutige Sunday Joint selektierte und mischte ein alter Bekannter unserer Mixtape-Reihe, der Berliner DJ Sonar. Mit seinem exzellenten Mischwerk beweist er einmal mehr seine musikalische Vielseitigkeit. Ein wirklich tolle Mischung, enjoy.
The Sweet Life Society ist eine aus Turin stammende Band, die nicht nur durch ihre Musik, sondern auch über ihre weltweiten Touren und Auftritten auf einigen der größten Festivals wie dem Glastonbury Festival, der Fusion und dem Eurosonic Noorderslag bekannt wurde. Vor einigen Monaten veröffentlichte die Formation ihr neustes Album „Antipue Beats“, das einen Wendepunkt ihres Sounds darstellt. Drei Jahre Non-Stop-Tour durch die wichtigsten europäischen Festivals und Clubs regten die Band zu einer neuen Art des Mixens von Vintage-Sounds mit neuen Grooves an. Um so mehr freue ich mich, heute einen Sunday Joint der Band präsentieren zu dürfen. Das „Sweet Life Mixtape“ ist ein toller, akustischer Trip durch Genres wie Dub, Downbeats, Soul und entspannten Hip-Hop und passt bestens zu unserer Sunday-Joint-Serie. Mehr Infos: blogrebellen.de/?p=124877
The Sweet Life Society ist eine aus Turin stammende Band, die nicht nur durch ihre Musik, sondern auch über ihre weltweiten Touren und Auftritten auf einigen der größten Festivals wie dem Glastonbury Festival, der Fusion und dem Eurosonic Noorderslag bekannt wurde. Vor einigen Monaten veröffentlichte die Formation ihr neustes Album „Antipue Beats“, das einen Wendepunkt ihres Sounds darstellt. Drei Jahre Non-Stop-Tour durch die wichtigsten europäischen Festivals und Clubs regten die Band zu einer neuen Art des Mixens von Vintage-Sounds mit neuen Grooves an. Um so mehr freue ich mich, heute einen Sunday Joint der Band präsentieren zu dürfen. Das „Sweet Life Mixtape“ ist ein toller, akustischer Trip durch Genres wie Dub, Downbeats, Soul und entspannten Hip-Hop und passt bestens zu unserer Sunday-Joint-Serie. Mehr Infos: blogrebellen.de/?p=124877
The Sweet Life Society ist eine aus Turin stammende Band, die nicht nur durch ihre Musik, sondern auch über ihre weltweiten Touren und Auftritten auf einigen der größten Festivals wie dem Glastonbury Festival, der Fusion und dem Eurosonic Noorderslag bekannt wurde. Vor einigen Monaten veröffentlichte die Formation ihr neustes Album „Antipue Beats“, das einen Wendepunkt ihres Sounds darstellt. Drei Jahre Non-Stop-Tour durch die wichtigsten europäischen Festivals und Clubs regten die Band zu einer neuen Art des Mixens von Vintage-Sounds mit neuen Grooves an. Um so mehr freue ich mich, heute einen Sunday Joint der Band präsentieren zu dürfen. Das „Sweet Life Mixtape“ ist ein toller, akustischer Trip durch Genres wie Dub, Downbeats, Soul und entspannten Hip-Hop und passt bestens zu unserer Sunday-Joint-Serie. Mehr Infos: blogrebellen.de/?p=124877
Während sich der Sommer 2018 derzeit von seiner nassesten und kältesten Seite zeigt, bringt ein alter Weggefährte zumindest musikalisch das Sommer- und Outdoor-Feeling Feeling zurück. Für seinen Sunday Summer Joint selektierte Grandmoflash Funk- & Soul Rare Grooves, sowie entspannte Hip-Hop-Tunes und feine Downbeats. Auf den Mann ist halt immer Verlass, was man vom „Sommer“ gerade nicht sagen kann.
Während sich der Sommer 2018 derzeit von seiner nassesten und kältesten Seite zeigt, bringt ein alter Weggefährte zumindest musikalisch das Sommer- und Outdoor-Feeling Feeling zurück. Für seinen Sunday Summer Joint selektierte Grandmoflash Funk- & Soul Rare Grooves, sowie entspannte Hip-Hop-Tunes und feine Downbeats. Auf den Mann ist halt immer Verlass, was man vom „Sommer“ gerade nicht sagen kann.
Während sich der Sommer 2018 derzeit von seiner nassesten und kältesten Seite zeigt, bringt ein alter Weggefährte zumindest musikalisch das Sommer- und Outdoor-Feeling Feeling zurück. Für seinen Sunday Summer Joint selektierte Grandmoflash Funk- & Soul Rare Grooves, sowie entspannte Hip-Hop-Tunes und feine Downbeats. Auf den Mann ist halt immer Verlass, was man vom „Sommer“ gerade nicht sagen kann.
Downbeats, Trip-Hop, Soul und Electronica - der heutige Sunday Joint stammt von RSN aus Athen in Griechenland. Der Produzent, DJ und Musiker veröffentlichte vergangenen Freitag sein viertes Album "Strange Eyes" und nam dies zum Anlass, uns einen dicken Jibbit zu drehen. Interview, Tracklist & Album Stream: blogrebellen.de/?p=124160
Downbeats, Trip-Hop, Soul und Electronica - der heutige Sunday Joint stammt von RSN aus Athen in Griechenland. Der Produzent, DJ und Musiker veröffentlichte vergangenen Freitag sein viertes Album "Strange Eyes" und nam dies zum Anlass, uns einen dicken Jibbit zu drehen. Interview, Tracklist & Album Stream: blogrebellen.de/?p=124160
Downbeats, Trip-Hop, Soul und Electronica - der heutige Sunday Joint stammt von RSN aus Athen in Griechenland. Der Produzent, DJ und Musiker veröffentlichte vergangenen Freitag sein viertes Album "Strange Eyes" und nam dies zum Anlass, uns einen dicken Jibbit zu drehen. Interview, Tracklist & Album Stream: blogrebellen.de/?p=124160
"Ich liebes es den Tag musikalisch sanft zu beginnen um dann immer grooviger zu werden." Der Hamburger Dee-Bunk, der aufmerksamen Hörern und Lesern bereits durch seine Kooperationen mit Djanzy bekannt sein dürfte, dreht uns dieses tolle Mixtape. Für diesen Sunday Joint selektierte er wunderschöne und melodische Downbeats und Soul-Musik und formte daraus einen mächtigen Dübel. Mehr Infos und Mixtape als Video: blogrebellen.de/?p=122402
"Ich liebes es den Tag musikalisch sanft zu beginnen um dann immer grooviger zu werden." Der Hamburger Dee-Bunk, der aufmerksamen Hörern und Lesern bereits durch seine Kooperationen mit Djanzy bekannt sein dürfte, dreht uns dieses tolle Mixtape. Für diesen Sunday Joint selektierte er wunderschöne und melodische Downbeats und Soul-Musik und formte daraus einen mächtigen Dübel. Mehr Infos und Mixtape als Video: blogrebellen.de/?p=122402
"Ich liebes es den Tag musikalisch sanft zu beginnen um dann immer grooviger zu werden." Der Hamburger Dee-Bunk, der aufmerksamen Hörern und Lesern bereits durch seine Kooperationen mit Djanzy bekannt sein dürfte, dreht uns dieses tolle Mixtape. Für diesen Sunday Joint selektierte er wunderschöne und melodische Downbeats und Soul-Musik und formte daraus einen mächtigen Dübel. Mehr Infos und Mixtape als Video: blogrebellen.de/?p=122402
77 minutes of trip hop, hip hop, downtempo, dub! Unser kanadischer Spezialist für entschleunigten Sound Jeff Chill hat uns einmal mehr einen fetten Dübel gedreht. Die Zutaten: Trip-Hop, Downbeats, entspannter Hip-Hop und Dub. Darunter die edelsten Perlen aus den Hochzeiten der Genres, von den besten Künstlern und Producern: mit dabei sind Tunes von Groove Armada, DJ Vadim, Tosca, The Orb, Peace Orchestra, Aphex Twin, DJ Krush, Massive Attack, Nightmares On Wax und vielen weiteren.
77 minutes of trip hop, hip hop, downtempo, dub! Unser kanadischer Spezialist für entschleunigten Sound Jeff Chill hat uns einmal mehr einen fetten Dübel gedreht. Die Zutaten: Trip-Hop, Downbeats, entspannter Hip-Hop und Dub. Darunter die edelsten Perlen aus den Hochzeiten der Genres, von den besten Künstlern und Producern: mit dabei sind Tunes von Groove Armada, DJ Vadim, Tosca, The Orb, Peace Orchestra, Aphex Twin, DJ Krush, Massive Attack, Nightmares On Wax und vielen weiteren.
77 minutes of trip hop, hip hop, downtempo, dub! Unser kanadischer Spezialist für entschleunigten Sound Jeff Chill hat uns einmal mehr einen fetten Dübel gedreht. Die Zutaten: Trip-Hop, Downbeats, entspannter Hip-Hop und Dub. Darunter die edelsten Perlen aus den Hochzeiten der Genres, von den besten Künstlern und Producern: mit dabei sind Tunes von Groove Armada, DJ Vadim, Tosca, The Orb, Peace Orchestra, Aphex Twin, DJ Krush, Massive Attack, Nightmares On Wax und vielen weiteren.
In this episode with Derin Alemli, we discuss: Being true to yourself. Studying the consumer market. Retaining the human element in a technology driven restaurant. Using catering to scale into a brick and mortar. Using ingredients that can be integrated across multiple menu items. The lean startup methodology. Starting with a "minimal viable product". Keeping your menu simple, yet interesting. How to sell a vision. Using SBA loans to validate the vision and find more funding. What to consider when finding a location. What the flow of a high-tech, low-touch company looks likes. Why Derin decided to go with proprietary technology. Graduate of the University of Central Florida and the University of Chicago, Derin Alemli is a cereal entrepreneur. His first entrepreneurial success, DownBeats, set Derin up to tackle his newest entrepreneurial venture Square Roots Kitchen, a fast casual restaurant using technology to give customers the ultimate meal customization experience. Their theory is that an automated restaurant, if done right, can give consumers an easier and more personalized experience that's fast while allowing to operate with minimal staff members. Show notes… Favorite Success Quote or Mantra. "Be true to thy own self." Today's Sponsor Sourcery allows you to streamline and digitize your entire Accounts Payable operation. Digital invoicing, backed with human verification, will save you countless hours of work and increase AP accuracy. Say goodbye to your file cabinets and enter the digital world. Kabbage. Apply for up to 250,000 of funding through Kabbage, and you'll get a $50 e-gift card when you quality. Get started! Contact Info @DerinAlemli @SquareRootsKitchen www.squarerootskitchen.com Thanks for Listening! Thanks so much for joining today! Have some feedback you'd like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the top of the post. Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on iTunes to get automatic updates. Huge thanks to Derin Alemli for joining me for another awesome episode. Until next time! Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!
DJ Sonar zeichnet sich verantwortlich für diese wundervolle Jazz-Matinee. Sein Jazz-Joint beginnt mit klassische und instrumentalem Jazz. Daraufhin folgen Songs mit Gesang und die Mischung endet mit modernen, jazzy Downbeats. Gute Unterhaltung!
DJ Sonar zeichnet sich verantwortlich für diese wundervolle Jazz-Matinee. Sein Jazz-Joint beginnt mit klassische und instrumentalem Jazz. Daraufhin folgen Songs mit Gesang und die Mischung endet mit modernen, jazzy Downbeats. Gute Unterhaltung!
DJ Sonar zeichnet sich verantwortlich für diese wundervolle Jazz-Matinee. Sein Jazz-Joint beginnt mit klassische und instrumentalem Jazz. Daraufhin folgen Songs mit Gesang und die Mischung endet mit modernen, jazzy Downbeats. Gute Unterhaltung!
Accuracy is the first thing that comes to mind when one thinks about ILL_K and his sound. Bog-standard or random presets are not his thing, he likes to find new ways to get his ideas and sounds from.Often you'll find field recordings or sampled material in his tracks that are that much modified that you wouldn't think it was a sampled sound in the first place. ILL_K started to produce Dubstep in 2006 but nowadays his sound evolved even more, you can now hear Jungle, Drum & Bass and Downbeats, all produced in the detailed and trademark Sound ILL_K is known for. Recently he has put out music on labels such like Foundation Audio, NORDlabel, Through These Eyes and Subaltern Recordings. facebook.com/illkmusic soundcloud.com/ill_k If you like our podcast and want to get more information about Infinite Sequence please follow us on facebook: facebook.com/infinitesequencedd TRACKLIST Hysee - Icosahedron Andy Stott - Up The Box Default - Rhythm, Music Folding City - Spacewalk (Doctor Jeep Remix) Unknown - Unknown Crypticz - Together (Danny Scrilla Reflop) Ship Sket - Back Alley Sect Unknown - Unknown Ship Sket - Exit Wound ILL_K - Bomb Unknown - Unknown ILL_K - Circulum Draize - Tell Me Arks - Between The Lines M-zine - Fusion Todd Buchler - Sidewinder Oliver Yorke - Celestial Shadows Unknown - Unknown Cruk - Sentry Jazzatron - Little Bull Unknown - Unknown Oliver Yorke - Wanderer
Accuracy is the first thing that comes to mind when one thinks about ILL_K and his sound. Bog-standard or random presets are not his thing, he likes to find new ways to get his ideas and sounds from.Often you'll find field recordings or sampled material in his tracks that are that much modified that you wouldn't think it was a sampled sound in the first place. ILL_K started to produce Dubstep in 2006 but nowadays his sound evolved even more, you can now hear Jungle, Drum & Bass and Downbeats, all produced in the detailed and trademark Sound ILL_K is known for. Recently he has put out music on labels such like Foundation Audio, NORDlabel, Through These Eyes and Subaltern Recordings. facebook.com/illkmusic soundcloud.com/ill_k If you like our podcast and want to get more information about Infinite Sequence please follow us on facebook: facebook.com/infinitesequencedd
Accuracy is the first thing that comes to mind when one thinks about ILL_K and his sound. Bog-standard or random presets are not his thing, he likes to find new ways to get his ideas and sounds from.Often you'll find field recordings or sampled material in his tracks that are that much modified that you wouldn't think it was a sampled sound in the first place. ILL_K started to produce Dubstep in 2006 but nowadays his sound evolved even more, you can now hear Jungle, Drum & Bass and Downbeats, all produced in the detailed and trademark Sound ILL_K is known for. Recently he has put out music on labels such like Foundation Audio, NORDlabel, Through These Eyes and Subaltern Recordings. facebook.com/illkmusic soundcloud.com/ill_k If you like our podcast and want to get more information about Infinite Sequence please follow us on facebook: facebook.com/infinitesequencedd
Accuracy is the first thing that comes to mind when one thinks about ILL_K and his sound. Bog-standard or random presets are not his thing, he likes to find new ways to get his ideas and sounds from.Often you'll find field recordings or sampled material in his tracks that are that much modified that you wouldn't think it was a sampled sound in the first place. ILL_K started to produce Dubstep in 2006 but nowadays his sound evolved even more, you can now hear Jungle, Drum & Bass and Downbeats, all produced in the detailed and trademark Sound ILL_K is known for. Recently he has put out music on labels such like Foundation Audio, NORDlabel, Through These Eyes and Subaltern Recordings. facebook.com/illkmusic soundcloud.com/ill_k If you like our podcast and want to get more information about Infinite Sequence please follow us on facebook: facebook.com/infinitesequencedd
Dope- und Downbeats sind die Spezialität des Berliner DJs Wurstfinga (@bb11), der uns bereits im letzten Jahr mit zwei wunderbaren Tapes zum Kopfnicken brachte. Heute freue ich mich, dass er uns nun auch einen exklusiven Sunday Joint gedreht hat, der seinem Namen alle Ehre macht. Denn er schickt uns mit seinem Dübel, für den er neben exzellenten Beats auch einige Audio-Zitate diggte, auf einen wunderbaren Sonntags-Flug. Eine fette Kassette! Tracklist & Interview blogrebellen.de/?p=120666
Dope- und Downbeats sind die Spezialität des Berliner DJs Wurstfinga (@bb11), der uns bereits im letzten Jahr mit zwei wunderbaren Tapes zum Kopfnicken brachte. Heute freue ich mich, dass er uns nun auch einen exklusiven Sunday Joint gedreht hat, der seinem Namen alle Ehre macht. Denn er schickt uns mit seinem Dübel, für den er neben exzellenten Beats auch einige Audio-Zitate diggte, auf einen wunderbaren Sonntags-Flug. Eine fette Kassette! Tracklist & Interview blogrebellen.de/?p=120666
Dope- und Downbeats sind die Spezialität des Berliner DJs Wurstfinga (@bb11), der uns bereits im letzten Jahr mit zwei wunderbaren Tapes zum Kopfnicken brachte. Heute freue ich mich, dass er uns nun auch einen exklusiven Sunday Joint gedreht hat, der seinem Namen alle Ehre macht. Denn er schickt uns mit seinem Dübel, für den er neben exzellenten Beats auch einige Audio-Zitate diggte, auf einen wunderbaren Sonntags-Flug. Eine fette Kassette! Tracklist & Interview blogrebellen.de/?p=120666
Der heutige Sunday Joint ist geprägt von Bass und Atmosphäre. Selektiert und gemischt von unserem Paderborner Bro Irie Worryah, den wir zuletzt vor fast drei Jahren im Programm hatten und der früher hier auch viel öfter vertreten war. Nun meldete er sich seit langer Zeit mit einem saftigen Sunday Joint wieder zurück und lieferte einen herrlich deepen, stimmungsvollen Mix ab, der prall gefüllt ist mit Musik, die uns beim Chillen in tieffrequente Schwingung versetzten wird. Bassmusic, Dub und Downbeats. Guten Flug!
Der heutige Sunday Joint ist geprägt von Bass und Atmosphäre. Selektiert und gemischt von unserem Paderborner Bro Irie Worryah, den wir zuletzt vor fast drei Jahren im Programm hatten und der früher hier auch viel öfter vertreten war. Nun meldete er sich seit langer Zeit mit einem saftigen Sunday Joint wieder zurück und lieferte einen herrlich deepen, stimmungsvollen Mix ab, der prall gefüllt ist mit Musik, die uns beim Chillen in tieffrequente Schwingung versetzten wird. Bassmusic, Dub und Downbeats. Guten Flug!
Der heutige Sunday Joint ist geprägt von Bass und Atmosphäre. Selektiert und gemischt von unserem Paderborner Bro Irie Worryah, den wir zuletzt vor fast drei Jahren im Programm hatten und der früher hier auch viel öfter vertreten war. Nun meldete er sich seit langer Zeit mit einem saftigen Sunday Joint wieder zurück und lieferte einen herrlich deepen, stimmungsvollen Mix ab, der prall gefüllt ist mit Musik, die uns beim Chillen in tieffrequente Schwingung versetzten wird. Bassmusic, Dub und Downbeats. Guten Flug!
Dances with Films Festival 201 is celebrating it's 20th Anniversary. This "fiercely independent" film festival runs from June 1st-11th at the TCL Chinese Theater in Hollywood. The co-founders, Michael Trent & Leslee Scallon are thrilled to still be supporting independent filmmakers, along with video directors and kid filmmakers. Michael and Leslee join host Janeane Bernstein at 9:45am pst June 5th! The unstoppable festival, for two decades a champion of independent filmmakers, takes over the TCL Chinese Theaters June 1-11 with 74 world premieres, 36 west coast premieres, and opening and closing night films from DWF alumni. The event also includes a Dances with Kidz event, too! Sat. (June 10) is Dances with Kidz, films for kids, by kids! LOS ANGELES, CA (May 10, 2017) – The fiercely independent film festival Dances With Films (DWF) announced today its 2017 lineup of narrative and documentary features and short films for its 20th annual edition. Opening the festival on June 1 are two alumni projects: filmmaker David Heinz’s modern musical, AMERICAN FOLK in its Los Angeles debut and the world premiere of Tamar Halpern’s intellectual thriller, MISSING IN EUROPE. Another DWF alumni project, AUSTIN FOUND, by director Will Raée, closes the festival with its world premiere on June 11. Tickets and passes will be available for sale on Friday, May 12 at http://www.tclchinesetheatres.com/ or thru the festival's own site: https://danceswithfilms.com. The festival, proving itself to be unstoppable after 20 consecutive years, is widely recognized as the premiere showcase of innovative independent cinema in the U.S., presenting amazing, undiscovered talent to an industry audience in Hollywood. DWF will run June 1-11, 2017 in Los Angeles, CA at the TCL Chinese Theaters, located at: Hollywood & Highland, 6801 Hollywood Blvd, Hollywood, CA 90028. “We consider ourselves a true festival of discovery,” said festival co-founders Michael Trent and Leslee Scallon. “Our aim is to showcase films that have unique voices from the indie scene, stories that bring a touch of magic to the screen. We have discovered a great many of them over these last two decades, so we are excited to present this year's slate of knock-out talent.” The final lineup features more than 160 titles, chosen from a record 2,100 submissions from all over the globe. The juried narrative competition section includes 16 features, 13 of which are world premieres, and nearly three-dozen shorts. DWF also has a category for groundbreaking short and feature documentaries, provocative genre fare in the Midnight section, and the most exciting music videos and dance-themed films from the indie scene in the Downbeats section. The Fusion section brings together a multitude of additional features and shorts. Notable Dances With Films alumni who first gained notice at the festival include: Gina Rodriguez, Bryan Cranston, Will Scheffer, Mark V. Olsen, Jesse Eisenberg, Mike Flanagan, and John Hawkes, among others. About Dances With Films In 1998 DWF began as a film festival dedicated to finding tomorrow’s talent today and continues to carry on this mission today. With many World and West Coast Premieres, DWF provides a coveted first stop on the festival circuit. With a vast number of submissions, the selection process is based solely on merit and discoverability. DWF continues its dedication to and is a devoted champion of fresh and creative voices, mandating that all competitive films have no known actors, writers, directors, or producers. For the past 20 years, DWF has proudly provided access and opportunity to thousands of films and filmmakers from across the globe that diligently work year after year to see their dreams realized. With more than 12,000+ festival attendees and 2.5 million impressions per month on www.danceswithfilms.com, DWF is loyal and dedicated to the indie filmmaker and is considered their champion in Hollywood. DWF’s Advisory Board includes: Steve Tisch, Cindy Cowan, Jonathan Dana, Steve Elzer, Kevin Kasha, Eriq La Salle, Michael Lehmann, Mike Macari, Valerie McCaffrey, Mark V. Olsen, Joel Ordesky, Mark Ordesky, Melissa Orlen, Will Scheffer, Hilton Smith, David Spiegelman, and Steve Wegner.
Trip-Hop, Downbeats, Dub und Chillout, der Sunday Joint von Jeff Chill hat es in sich und überrascht bei jedem Hören von neuem. In der Selektion des Kanadiers verbergen sich zahlreiche glänzende Perlen in Form von entschleunigten Remixen, die man in dieser Form noch nicht, oder lange nicht mehr gehört hat. Sei es Chris Isaak „Wicked games“ im Trentemoller Dub, Nina Simones „Black Bird“, oder New Orders „Blue Monday“ in ganz besonderen Versionen, oder die klassischen Trip-Hop- und Downbeat-Tunes der Neunziger und Zweitausender von Massive Attack, Boards of Canada, Thievery Corporation, Richard Dorfmeister und vielen weiteren. Ein ganz besonderes Juwel dieser Sunday Joint! Mehr Infos & Tracklist blogrebellen.de/?p=112407
Trip-Hop, Downbeats, Dub und Chillout, der Sunday Joint von Jeff Chill hat es in sich und überrascht bei jedem Hören von neuem. In der Selektion des Kanadiers verbergen sich zahlreiche glänzende Perlen in Form von entschleunigten Remixen, die man in dieser Form noch nicht, oder lange nicht mehr gehört hat. Sei es Chris Isaak „Wicked games“ im Trentemoller Dub, Nina Simones „Black Bird“, oder New Orders „Blue Monday“ in ganz besonderen Versionen, oder die klassischen Trip-Hop- und Downbeat-Tunes der Neunziger und Zweitausender von Massive Attack, Boards of Canada, Thievery Corporation, Richard Dorfmeister und vielen weiteren. Ein ganz besonderes Juwel dieser Sunday Joint! Mehr Infos & Tracklist blogrebellen.de/?p=112407
Das wir den Winter nun endlich überstanden haben merken wir nicht nur an dem tollen Frühlingswetterchen, sondern auch daran, dass der Klunkerkranich wieder sein Pforten eröffnete. Anfang März feierten wir dort das neue Sunday-Joint-Real-Life-Jahr und pEtEr hatte die Ehre die musikalischen Unterhaltung zu eröffnen. In seinem Set hört ihr einige seiner Favorite-Tunes der letzten Monate, eine Mischung aus Downbeats, Rap - wie immer mit einem Schuss Soul. Tracklist & more blogrebellen.de/?p=110506
Das wir den Winter nun endlich überstanden haben merken wir nicht nur an dem tollen Frühlingswetterchen, sondern auch daran, dass der Klunkerkranich wieder sein Pforten eröffnete. Anfang März feierten wir dort das neue Sunday-Joint-Real-Life-Jahr und pEtEr hatte die Ehre die musikalischen Unterhaltung zu eröffnen. In seinem Set hört ihr einige seiner Favorite-Tunes der letzten Monate, eine Mischung aus Downbeats, Rap - wie immer mit einem Schuss Soul. Tracklist & more blogrebellen.de/?p=110506
Infos & Download blogrebellen.de/?p=108987 Grandmoflash ist nicht nur ein Sunday-Joint-Resident, der DJ mit den lustigen Kostümen und dem guten Musikgeschmack ist dem ganzen Blogrebellen-Team auch ans Herz gewachsen. Seit Jahren haben wir seine Mixe bei uns im Programm und auch im real Life läuft man sich regelmäßig über die Füße. Für seinen ersten Sunday Joint im Jahr 2017 selektierte Grandmoflash tolle Downbeats, bekannte und weniger bekannte instrumentals von Hip-Hop-Tunes, sowie ein paar Dub-Perlen. Enjoy.
Downbeats, Funk, Soul, Disco und House Musik erwartet euch in diesem dicken Sunday Joint. Die beiden Münsteraner Chris aka QRS und Arisona aka Cassiel zwirbelten 'strictly Vinyl' ihren ganz persönlichen Sunday-Essentials–Sound zu diesem schönen Mixtape zusammen. Tracklist & DL: blogrebellen.de/?p=108652
Tracklist, Interview & Download blogrebellen.de/?p=108246 Soul, Jazz, Downbeats, R&B, Global-Sounds, der Sunday Joint von @Rhino-Soulsystem ist so vielseitig und abwechslungsreich wie kaum ein anderer Joint zuvor. Seine eklektische Selektion überrascht mit vielen Künstlern, die auf den ersten Blick vielleicht nicht zusammen passen. Die Tatsache, dass er es trotzdem schafft daraus einen homogenen, interessanten und gut gelaunten Sunday Joint zu kurbeln spricht für das Talent des Jung von der Elbe.
Hugh: Hey, this is Hugh Ballou. My guest today is Gaydon Leavitt. His friends call him G. G, I hope I can call you that. I am your friend, right? Gaydon: Absolutely. Hugh: I met G recently, and I was just blown away by the level of his expertise in marketing and the level of the programs he has to offer those of us who are social entrepreneurs. We are working in a vacuum sometimes, and we think everybody ought to clamor to our door. But we really have not developed a marketing strategy to attract those people to the value that we have. G, welcome today. Gaydon: Thank you for having me. Hugh: We have a very dedicated group of social entrepreneurs who are changing the world. We don't have a corporate job by choice because we have a value proposition that is just awesome. But we are stuck. Tell us a little more about your background. Why is it that you are qualified to talk to us about marketing? I know, but give us a little snapshot for people that are listening today. Gaydon: Marketing is the only thing I have ever done. There's that. I worked at Ford doing the digital agency movement. This was in 2004-2006; this was before social media if you can imagine. At that time, I was really in charge of building an Internet department, getting CRM up and running. That was back before CRM was common. Everyone knows what a CRM is these days usually. Hugh: Tell us what that stands for. Gaydon: Customer Relationship Management software. Hugh: Is that Ford Motor Company? Gaydon: Yeah. This was at a regional group of dealerships. I was working for them and basically getting infrastructure in place. The punchline is that I did that for long enough—CRM, website, search engines, all that stuff. I was at the forefront of that. Once I got it set up for them, I knew that everyone else needed it. I started a digital agency. Back then, it wasn't called a digital agency, but now it is. These days, digital agencies are really commonplace. A lot of companies do websites, search engine optimization, and social media. I was at the forefront of all that. Most people who know my background know that the real driver for what I'm doing is always being on the bleeding edge of the market, the innovation side of the market. When it comes to marketing, I am always looking for where it's going and try to steal ahead. Hugh: Let me get this straight. You do things that work in real life. This is not just theory? Gaydon: Not at all. To give you an idea, I started my company January 1, 2007. It was actually January 2 because the city office wasn't open January 1. The point is, 2007 was not the greatest year to start a business, it turns out. 2008 rolled in, the recession took its toll, but I grew our company 235% four years in a row. We did 700 client engagements, well over a million dollars. We were having a ball. We were having a good time. What happens was through the middle of a recession and growth, I became one of the top people in my field in the West, as it were, certainly in our state, which is the marketing capital of the universe. In 2012, I woke up. After having done strategy and digital services for 700 customers, I had really curated a case study. The 700-business case study. I knew what was going on because I was knee-deep in strategic marketing relationships with these 700 businesses. What I did was I compiled the data as it were. I put together the things that I knew were a problem. I knew people were missing. I did what I called root-cause analysis. This goes back to theory of constraints and other things I studied. I did a root-cause analysis to figure out what are the real problems in the SBM or small entrepreneurship space. What are they doing wrong? Who are they hiring? Why are they hiring them? Why are the engagements working? Why are they not working? What happened in 2012 was I wrote a plan to solve those problems. Between then and now, I have stopped those digital services and really dedicated myself to solving the problems I have found. Hugh: I do a one-day leadership empowerment symposium in one city every month. I am coming to your neighborhood, but I haven't put it on the schedule yet. But I find there are common things: leader burnout. They are doing way too much. They don't even have time to think about marketing. Their board is underfunctioning, their staff is not functioning at the level it should, and they are not making the revenue that they need to achieve their vision. You have done this real-life work, which matches with what I'm seeing. We are talking to the leaders of these movements. These people have great ideas. What is the leadership decision? Why shouldn't someone just hire someone to do marketing and then forget about it? What do leaders need to know about marketing in order to make an intelligent decision about getting someone like you engaged for their enterprise? Gaydon: The first thing they need to know is that hiring a marketing agency and then turning your back—in other words, outsourcing and allocating your responsibility to grow your organization—doesn't work. Nine times out of ten, it just does not work. The phrase we like to use is: You cannot outsource what you have given yourself the responsibility to do. The first question you need to ask is: Who is wearing the CRO or the CMO hat? CRO is Chief Revenue Officer. CMO is Chief Marketing Officer. The point is, somebody has that hat on right this second. Who has that hat? What I am saying in no uncertain terms is if you give that hat to someone who does not work at your company or is dedicated to that function and you give it to an outsource provider… I am not saying you can't bring in a part-time CMO or CRO that serves that purpose that is technically a 1099. That's fine; that can work. To hand it to an agency and think they will run the growth of your company the way you want it to is fallacious at best. So who wears the CRO hat? If that person is defined, the next question is: Do they have the skills to play the role? I like to follow that up with a little bit of philosophy. At the end of the day, Peter Truckers' quote rings in my ears, and it should ring in everyone's ears who is listening to this call. “The business enterprise has two and only two basic functions: marketing and innovation. All the rest are costs.” The spirit of what he is trying to say is the purpose of the enterprise is to gain a customer. Marketing's job is to gain a customer. I use customer loosely. We are talking customer, client, patient, donor, whatever it means. I'll use customer loosely. The point is that is the purpose of your enterprise. If you have a social enterprise and the purpose of it is not to make a profit, that's fine. This isn't capitalism necessarily for you. But you will never change the world with your social entrepreneurship if you can't make money. You can't accomplish your mission without the cash, and you can't get the cash without the marketing. We say marketing in academic terms. Marketing is the process by which we take what we have to the market. It's not advertising, it's not PR, and it's not sales. It's the holism of all of that. How are you going to get what you have to the audience you want to have it? The science of that is really the spirit of what I do. It's your responsibility unless you have given it to somebody else. In that case, we are talking to that person. But the conversation needs to have a place where the buck stops. Somebody is wearing the hat. That's where I start. Hugh: You have distinguished a number of different things. For 30 years, I have worked with charities doing my vision of strategic planning, which I call a solution map. Where do you want to be, and how are you going to get there? A traditional component is the same components for normal companies, but it is modified for charities. Part of it is realizing that nonprofit is a tax classification, not a philosophy. The other one is to build into this marketing strategy, which is not an area of my expertise. That is part of why we are talking today. I do have other collaborators in experts and sales and PR. People tend to confuse all of those things. You have distinguished what those are. You highlighted a really important leadership paradigm. It's the piece of delegation. People who are leaders think they know about delegation. Here, do this and they forget it. That's not delegation. There is a mentoring piece that goes with that. There is a championing piece. There is an accountability installation. There is a follow-up piece, which is way different than micro-managing. Whether you are hiring someone internally or externally, I would like to add that I agree with all of that. We still as leaders want to define the outcomes, and then we work with whomever it is for them to tell us what the metrics are and the tactics we are going to use to get there. We as a leader still nurture and approve that. If we are not engaged at any level as a leader, that is a problem. The trick is not to overfunction and to find someone gifted and to be engaged enough so that we can tweak it. Who knows more about our vision than us? Who understands the outcomes more than us? We as leaders are not clear on the outcomes, and we are not clear on how to delegate or manage a process. How do you feel about that? Gaydon: I totally agree. From the context of marketing, I see the problems that you are talking about but from the marketing angle. That's the lens that I view things from because that is my subject matter of expertise. Let me make this real tactical for you, Hugh. Once we define who that CRO/CMO is, and for those of you who are listening, you just felt a tremendous responsibility realizing that that hat is on your head. If that is the case, I want to relieve you because that is the first step: realizing that it is your responsibility. Once you know that, the good news is that the case study I was talking about, with 700 businesses, here is what we found. The CRO/CMO position should be a strategic one. Customer acquisition, donor acquisition, whatever you want to call it, marketing departments function best when there is a strategic person whose responsibility is strategy and high-level decision making. When there is someone who is not charge of strategy and is operational, they are in the weeds. The good news is if you are wearing the CMO hat today, you can do that responsibility with as little as 20-30 minutes a week. Hugh: That's awesome. Gaydon: I have engineered a system for that. I am not saying it's easy. It took me a long time to build something. But the punchline is that you don't need to be overwhelmed by the responsibility. You just need to take it seriously. I have built what some people call the CMO's toolkit to enable that person who is playing the CMO role part-time as it were because they are wearing ten other hats to do that job well. The mistake people make in my world, and I don't know if it adapts itself to the other areas that you focus on, is they think of the CMO as the end-all be-all. They don't think of them as the strategic outlet. They think of them as strategy, execution, the kitchen sink. The CMO should not be in the weeds communicating with every single vendor, trying to figure out all the details, editing the site, writing all the copy. That is not what CMOs should be doing. The mistake people make is they think they need marketing, so they think they can hire a CMO. Maybe I can hire a marketing manager. That person inherently has skills. Marketing is too broad to give it to someone and expect them to do all of it. You have to get more intelligent about that hire, that function. Whether you are hiring or not is really irrelevant. The function of that role is really what we are talking about. Strategy versus implementation or management, those are two different things. When I am looking for a marketing manager, someone to work under a CMO, I look for an ops person, someone who is operationally savvy. This is someone who never lets anything fall through the cracks. They are super OCD. They never show up late. You know the type, right? They are not the person who you peg as a marketing person. They are more of an executive assistant who happens to understand the marketing strategy well enough to take it to execution. Those are the best marketing managers. The punchline is if you have one of those people, and it was your responsibility to be the CMO, all you have to do is a 30-minute-a-week meeting with a marketing manager who knows how to run marketing, who knows how to do all the tactics. I don't mean tactics from the perspective of a marketing manager as a copywriter or a programmer or a designer. Those are functions you need to hire out. Outsource those effectively to the right programmer, to the right price. Live with the consequence. Have the marketing manager do all of that. There is a system. It's almost like you were getting into human capital hierarchy. That is probably pretty similar to what you are talking about. Hugh: It is. I spent 40 years as a musical conductor, and the image on the podcast is me in my tails. It's Orchestrating Success. What you just defined is orchestrating success. I would hire the best players. I hired members of the Atlanta Symphony when I was in Atlanta who were very skilled. They were also union members. Downbeats when you start, and two hours later, you get paid for a two-hour gig, and they are either leaving or you are paying overtime. My job as a leader is to define the results and make the most out of them. You don't micro-manage them. You don't hire the best oboe player and tell him how to play the oboe. You do tell him what you want and you do shape the process. I bet most people haven't even thought about a CMO, that it hasn't even entered their consciousness. To have the best oboe player who knows how to play the oboe, well, they need the music. Maybe it's not music you wrote. Maybe there is a sketch or some improvisatory piece. It might be jazz. But we have a very rigid structure. We have a very clear outcome, and we know where we are going. It's my job as a leader. It's pool leadership; it's bringing the best out of all of these distinct players. Here is the barrier. “I can't afford that” is going to be the number one objection. How do you respond to a leader's comment of, “That sounds great, but I can't afford that”? Gaydon: It's interesting that you would say that because people call me a marketing scientist, and I get accused of being a mathematician because so much of what I do is the mathematics behind the customer acquisition system. In your world, it might be a client or a donor. It doesn't matter what the nomenclature is, but you need to know the mathematics of your business. If we think of nonprofits in a nonprofit sort of way, they don't really thrive. If we think of them as businesses, they can thrive. Business economics, venture capitalists call it unit economics, and for this purpose, I would call it acquisition economics. You need to know your acquisition economics. You need to know what a donor or a customer is worth to your business. When you know that number, you can reverse engineer yourself. To say you can't afford it is saying I got a blindfold on and don't know mathematics well enough to know what I can spend to acquire more donors and customers, etc. You have to take the blindfold off, expose yourself to the mathematics, and understand that this is a business and it is based on math and it's really simple. Dollars in, dollars out. In the marketing world, it's customers in, acquisition cost out. In other words, how much am I willing to pay to get a customer knowing how much they are going to pay me to be a customer? The multiple between what they are worth to you and what you are willing to pay to get them is where the magic is. That is where the private equity firms focus their energy. That is what venture capitalists want to know before they acquire a big company. In your world, it's probably not any different. You may just have not audited before. But you have an acquisition cost right now. You have a marketing budget right now. You have a CMO right now. You may just not have defined it that way. Hugh: The social entrepreneurs are the COE, the Chief of Everything. Part of that is their problem. They are trying to be experts in everything, and they are trying to pinch pennies. I am a recovering Scottish Presbyterian. I am just as guilty as anybody. We know how to bend a penny. But there is a practical side to this when we need to find really good people and get out of the way. The reason we don't have money to do that is because our marketing sucks. The client acquisition of the church or the synagogue would be members or community foundations. We want to have members. Those members are our local charities. They are members in mission. They are members in servant leaders in the community. I abolished the word “volunteer” when I worked with organizations like that because it is a different dumbing-down mindset. We are leaders in action. Reframing the thinking, even though we are a nonprofit—like I said, it is not a philosophy, it is a tax clarification—it is a tax-exempt charity, it is a social benefit organization. We don't treat our systems as important as our mission is. Our mission has got to make a huge difference. We dumb down on the money part. With charities, we want to save the whales; we don't care about money. Wait a minute. You are going to build a car, but you haven't learned to drive it, and you haven't put gas in it. How is it going to go anywhere? We need to be good stewards on all the resources, including the cash flow. We can't achieve our mission without the fuel in the car, which is your cash flow. Churches tend to backpedal on that. Sales is evangelism in the church. I told you I grew up as a Scottish Presbyterian. The old joke is when you cross a Presbyterian with a Jehovah's Witness, what you get is someone who knocks on the door with nothing to say. Most of us don't even knock on the door. I'm not cutting out any particular sect. But there is a pattern of knocking on the door and marketing your message, which is what they do in that denomination. But we don't do that very well. We are closed in on this enclave. We are not a cloister or a monastery. Rethinking how we do church and charities and enterprise as a small business owner is where I live. This series of recordings is about leadership paradigms. What you have just uncovered is a huge paradigm. It's taking it off my plate, finding someone competent, and working with them to let them do what we need to have done. Part of it is getting out of the way, and the other part of this is how to select a good marketing person. Part of my work is working with leaders selecting the right team, whether they are board members, staff, or people like you and me who provide goods and services for this organization. If somebody is selecting a marketing expert, even for a CMO or higher, what are the questions they should ask? Gaydon: The question I always ask: Who is in charge of growing the business? In a smaller organization, that is usually easy to answer, whomever that is. May I make two comments before I get to your question? Hugh: Absolutely. Gaydon: The question you have to ask yourself is this: Do you actually have a growth goal for the organization? Is that even the topic of conversation? Are we trying to grow membership at our church? That is an example. If that is the case, this is the next question you ask yourself: What would it mean if I were to hit that target? I don't know what that target is. That is on your plate. Did I hit that target last year? If I did, that's great. How much did you hope it would have grown last year? My guess is if I grew last year, it probably didn't grow as much as you wanted it to. If it didn't grow last year, are you willing to do anything to solve the problem? If you're not willing to do anything to solve that problem, there isn't really a lot of what we are talking about that it is going to be able to solve. So I'm going to say anecdotally that you want to grow membership 10%. For those of you who are listening carefully, you may want to think, “Man, what would it mean for me to grow membership by 10% this year? What would it mean for me to grow membership 10% this month?” I grow businesses up to 235% a year. I know what it means to grow the business over 10% per month. It's a big deal. You have to ask yourself whether that is actually a goal for you, a realistic target for you, and if you actually want to do it. But it does cost some money. The investment will be worth it. Hugh: Let me comment on your comment before you answer the question. May I? Gaydon: Please. Hugh: If somebody is going through my strategy process, somebody is going to go through my goals. We tend to run around and do a lot of stuff as entrepreneurs. We implement tactics in the absence of an overall strategy, which is what we do with marketing as well. We try this and try this and try this, and it didn't work. I say to people, “I tried to exercise one day last year and it didn't work, so I stopped.” There is this limited experiment that is also we are doing the tactic piece. What you are talking about is a very important leadership paradigm. Have a plan. Sorry, that is a commercial for me. If you do your strategy, you will know what your end goals are. That is a great question. I wanted to affirm that question. Let me stop interrupting you. Gaydon: I love it. I'll be honest. If you don't have a growth goal, or if growth is not at the top of your priority list, then they don't need me. They probably need you, but they don't need me. I'm the growth guy. I'm the profitable growth guy. If you do want growth, there is so much data that I have in doing this for 12 years in a case study environment as a marketing scientist figuring out all the reasons why it didn't work. I know why it didn't work, Hugh. That's the punchline. They could hand me that case study and say, “This is what I did. Tell me why it didn't work.” Within two minutes, I will know why it didn't work. A little golden nugget is if you have been in this space long enough, 90% of marketing activities that fail fail not because of the medium or the tactic of choice. What most people think is, “I tried radio. It didn't work. Radio must not work for me, my business, my industry, my geographics, whatever.” The reality is, the magic is never in the medium; it's always in the message. If you are writing something down, write that down: The magic is never in the medium; the magic is in the message. The message is an overly simplified way to say the magic is in your entire marketing infrastructure that leads to the message the person hears. I'm not saying go out and rewrite a message a million times. I'm saying the message is born of your audience itself. If you don't target the audience and segment it well enough, that is your first mistake that will come out in the message. Another thing is your drivers. What is your audience motivated by? What are their problems? What keeps them up at night staring at the ceiling wondering how they are going to solve this? What are their hot buttons? Knowing the audience, their desires, motivations, drivers, etc., really leaves you to say, “Okay, if I understand that audience, let's keep looking externally and figure out if there is anything about the industry, its competition, its solution alternatives, and other things at play that might affect my ability to speak to them on that level and get them to want to join me in my mission, my quest, and my social entrepreneurship in the purpose of my company.” There might be competitors at bay who can beat you on price and other things. You have to look at those. Once you define that audience, those industry drivers, those competitive drivers, you start to look internally. Who are we? How are we going to prove our viability to this particular audience? How are we going to position ourselves to that audience? Are we the Lexus in the market? Are we the Toyota in the market? Are we the Scion in the market? Are we the Smartcar in the market? Are we the Tesla in the market? Who are we? If it's a church and about membership, it's still relevant. Everybody is positioned. You are positioned relative to the competitors and the space, and you are positioned in relation to the things that differentiate you that you can message to. When you look at audience and drivers and competition and how that leads to positioning and differentiation, eventually, if you go through the whole process, that frankly I have codified, you get to the message. Nine times out of ten, the marketing activity fails because of that message. It's not because of the person who you hired to write the message is incompetent as a writer. It's usually because you are not competent as a strategist. Hugh: I love it. Of course I think you are brilliant. That's great. Say this again. It was profound. Gaydon: The reality is, the magic is in the message, not in the medium. The message is failing not because the writer who wrote it is incompetent, but because the strategist who was behind it is incompetent. Hugh: It would occur to me that if you got 700-something clients in the recession and you grew your business exponentially in the recession, that you understand marketing. You understand how this client acquisition thing works. Any of us in any of these institutions need critical mass to do what we are doing, and we need to continually grow it because we are growing our vision, which is usually way bigger than we can achieve. We are visionaries. Several people who are entrepreneurs say, “Do all of you suffer from insanity?” I say, “Heck no, we enjoy it.” It's a way of life. You are one of us, so I just put us in the same bucket. We are individuals; however, the very things that drive us are also the thorns in our side. Our assets are our liabilities. We don't want to participate in this corporate structure; however, we need the discipline of working within structure in order to let the full creativity of our vision materialize. We tend to poo-poo the discipline and system parts of it because we want the freedom of our entrepreneur. As a musician, I know this. Once we got the music, once we have rehearsed it, once we have done all the hard work, then we are free to be creative. There is a pathway to creating the strategy, which you so eloquently articulated. There is a discipline part of this. As you said earlier, there is work in this. There is no easy button. I tell people that there is no easy button in the work I do, but there is an easier button. When people try to do it themselves, it takes way longer and we make it way harder and they spend a whole lot of money, especially money they don't have, and they don't have time, so they have to go redo stuff. This is all great stuff. The question was: If somebody is going to hire a marketing specialist internally or externally to advise a plan to help them take their brand to the market, what are the questions they should ask? Gaydon: That's a hard question to answer because of the levels that we are talking about it on. In the context of you are the CMO/CRO, the person listening to this, the first question you need to ask… Hugh: The person listening is going to be the top leader in the organization, and they are going to be bringing in a marketing person. How do they qualify that person, whether it is internal, external, or using a service like yours? How do you know it's going to be the right fit for your organization? We are talking about smaller organizations here. Gaydon: I'm making the assumption, Hugh, that these are small enough organizations that we are talking about here that they are not going to hire that CMO. Correct me if I'm wrong. They are wearing the hat. Anecdotally, I have to help them wear that responsibility or hat well. I'm going to take the next five minutes to figure out how to do that better. They are not going to shell out the four, six, or eight thousand dollars a month to bring in the right marketing ninja, right? I hate to say ninja because samurais are probably more tough than ninjas, right? Hugh: I think the majority of people fit the category you've described. If you educate them on that piece, it would lead them to enough revenue to hire the person you've described. Gaydon: Exactly. The cadence of this usually looks like you are wearing the CMO hat because you haven't given it to anyone else yet. Once you grow the company to a certain point, you can, which is brilliant because you really want to be the leader, and you probably don't want to wear the CMO hat long-term. Under the guise of you are wearing the hat, and you are not about to give it to anyone else soon, the first question you need to ask yourself is: Do I know how to write a strategy? I codified a process by which you just use an iPad and peg-leg your way in. I will stop using pirate analogies. You really don't need to be a samurai. I don't mean this to be a commercial at all. If you ask yourself how do I write a marketing plan, and you don't have a step-by-step process, you will write a bad one. That is what this comes down to. It is just too complicated of a subject. Do you feel comfortable writing an enterprise-level strategy to grow a business if you don't have any training on the subject? That sounds ludicrous. That would be like me trying to train a dog. I know nothing about pets and animals. I chase mountain lions for fun in the back country in the hopes they will eat me. That is my preferred way to die; I want to get eaten by a mountain lion. The problem is, I can't find one, dang it. The point is: If you are wearing that hat, you have to know how to write a strategy. If you wrote a strategy that works, that is really engineered for profitable growth, that you are confident and clear on, now the next question you ask is really important. Now you want to say who can be in the weeds on this thing? Who can manage this strategy on a day-to-day perspective in terms of all the deliverables? You don't necessarily need to hire a full-time person to do that, but let's call that person the marketing manager. The first question I would ask is: Do you have the ability to hire a full-time or part-time marketing manager to do all the dirty work so that you can continue to be the leader, and you can put on your CMO hat for just 30 minutes a week? If you can do that, here is what I recommend you do in terms of asking questions around hiring a marketing manager. You basically put up a job description for an executive assistant. Sounds counter-intuitive. If you ask for a marketing person, here is what you are going to get. You are going to get a yellow personality that is a little bit ADD, super creative, will have a ton of ideas and no follow-through. That's what you want. Don't post a job anywhere that says “Hiring marketing…” People will hear that. What you want to do is post a job that says to the effect of, “Looking for an executive assistant,” and then say, “Skills need to include operational efficiencies, doing things on budget, doing things on time, not letting things fall through the cracks.” Then what you do is as you interview the executive assistants, you will find one or two that has a little bit of marketing experience. That is your golden goose. That person will say, “I'm really good at operational stuff, making sure nothing falls through the cracks. But actually I like marketing.” It's your perfect hire. If you don't want to do all that, we can talk later, and we can talk on another podcast where I can point them to part-time marketing managers who are certified marketing managers that you don't have to train or look for or hire. You can just turnkey, boom. A couple grand a month, and they are in your organization helping you out. Most of them work remotely. The point is you can outsource that function. You are really just hiring a 1099 person. That is the real possibility. The next level underneath this marketing manager who gets everything done is this specialist, the tactician, the copywriter, the designer, the programmer, the person who has that subject matter expertise that is so specific that you need to bring them in to do that specific job. A really common thing is someone to administer the CRM. Let's say we are using InfusionSoft or something like that. InfusionSoft is really complicated. You probably should not administer it yourself. Maybe your marketing manager will have those skills, but probably not. So it might make sense to find somebody who has very specific skills administering InfusionSoft that you can pay an hourly rate to whenever you need them. The same goes for your graphic designers, your logo people, your website people, your hosting people, your programming people, a data scientist, YouTube experts, LinkedIn experts, anything. What I am teaching you to do here is outsource effectively while insourcing effectively. What all your insourcing is is the responsibility you already have. It's that responsibility you haven't given anyone else yet. While not changing the scenario, you are changing the paradigm with which you look at it. But you can insource without adding a bunch of costs by just assuming the responsibility to write the strategy. You can definitely insource a marketing manager or hire a 1099. You can outsource effectively by finding specialists. What people do, Hugh, and I know you have seen this, is they get opportunistic. Think of a continuum. On one end is opportunist, and on the other end is strategist. The opposite of a strategist is an opportunist; the opposite of an opportunist is a strategist. The number one plague in small business is we get opportunistic. I know that resonates with you because you teach leadership. What an opportunist does outside of marketing is they say, “We need to grow. Let's go find someone to do that.” They hire an agency and turn over the car keys, the wallet, the house, and everything and say, “Run it for me.” It doesn't work. I can prove to you that it doesn't work. More than that, some of them will say, “I don't know if that's the right idea. We should hire a CMO.” Then they make the decision of thinking the CMO is some deity of marketing, and they can do the strategy, manage the execution, do the execution, do the reporting, report to themselves, and be accountable all at the same time. How opportunistic does that sound? Yet people do it all the time. I ask people, “Who is running point on marketing?” “Our CMO.” “What does he do?” “Everything.” “Wait, hold on, everything?” Then I interview the CMO, and the CMO says, “Gee, the reason why I don't dare tell this to the CEO, and the reason I can't do my job, is because I am writing copy, and I am doing design, and I am managing vendors, and I am looking for proposals, and I am managing our events, and I am writing the strategy, and I am editing the strategy, and I am doing the reports.” All you did by hiring that CMO is duplicating your problem of having too many hats on someone else. Hugh: Oh that is so spot-on. I talk to people every day that that fits. You have come back to a lot of the themes without even knowing that I teach. My whole paradigm is to reframe leadership as a pathway to profit. This series is converting a passion to profit. You have just tagged a lot of the major leadership decisions that lead organizations to generate recurrable income. Managing that becomes profit. Nonprofits need profit. It's not for profit; we don't distribute it individually. But we have to be in the black to achieve our vision and mission. I think we have given people a lot to chew on today. I think we can probably talk for hours on these topics. How do people find you and your company? Gaydon: I'm not terribly hard to find. My company is called Savavo. G Leavitt or Gaydon Leavitt. If they are really looking for something to take from here forward, I recommend we put up a freebie for your audience to go to marketingsequence.com/ballou. What I have there is a five-part video training course that essentially gives you the basics of how to start to formulate the strategy. If you go there, you will see the videos that will walk you through sequentially, and I think it will help your audience go on the right trajectory. Hugh: That's generous. Marketingsequence.com/ballou. G, you have demonstrated a much higher level of competency than other people I have spoken with. I think you hit a sore spot for 4-12 million companies that are stuck. I find that one very good leadership trait is making a decision to get out of your comfort zone and do something different with different results. Your marketing sucks. You have heard Jeff Magee that says, “SUC is halfway to success.” We don't get there because we suck. We don't get there because we are not getting out of our comfort zone and making intelligent leadership decisions that are going to lead us to that profit. That is a generous offer. As we pull this to a close, do you have a parting thought for the audience to think about? Gaydon: I'm glad you asked that because I think people tend to get hung up if they don't feel comfortable building a strategy or even spending a dollar to build a strategy. I think the best thing I could give them is the who we are platform. I'll illustrate this for you right now. This is a tool you can use to immediately improve your pitch, your messaging, and your ability to get a donor, a patient, or a customer immediately using a challenge you are already using. So I will give you mine in hopes you can model mine and create your own. I will give you the four or five steps that are part of this model. It goes something like this: I believe marketing is the reason businesses fail and the reason they succeed. I also believe it is the only way they will grow properly. At the rate at which a company or organization is growing is directly related to the marketing acumen, knowledge, or skills and the infrastructure that organization has. I also believe that marketing is a science, not an art, not a lottery, not a crapshoot. You are not at the casino. It's a process. If you know the process, you could have success with it. Do not think of it as a science. I believe it as a process. Because I believe all of these things, my mission and purpose as an organization, as an entrepreneur, as someone who is trying to provide value to the world, is to turn marketing into a science and into a predictable, followable, learnable, masterable process for people. We believe we are doing that. The benefit to that process is clarity, confidence, and ultimately return on investment. It creates ROI. It creates bigger companies, faster companies, and better companies. The question that I have for you is: How clear are you about how to turn your marketing into predictable, profitable process? Hugh: Gaydon Leavitt, very well-spoken. Thank you for sharing your intellectual property with my listeners today. Hope you have a great day. I look forward to the next conversation. Gaydon: Thank you so much. Learn more about your ad choices. Visit megaphone.fm/adchoices
Das tolle an der Suche nach dem nächsten Sunday Joint ist, wenn man dafür niemanden anfragen muss, sondern einen fertigen Mix angeboten bekommt. So war das auch mit Demian, der mich per Mail anfragte, ob ich mir nicht mal seinen Mix anhören und auf Sunday-Joint-Tauglichkeit prüfen möchte. Das habe ich natürlich getan und nach einem Blick in die Trackliste lies ich mich auf seinen Trip ein und war begeistert. Demian zauberte für seinen Joint eine tolle psychedelische, teilweise fast schon dystopische Atmosphäre und selektierte sich dafür durch ziemlich viele Genres. Downbeats, Dubs, Beats, Garage, House und Electronic harmonieren miteinander und battlen im Einklang um die Vorherrschaft. Tracklisting & DL blogrebellen.de/?p=105816
Visit us on Facebook! facebook.com/laissez.faire.ev Herbstlich rot gehts weiter! Zum Oktober haben wir mal wieder ein richtiges Schmuckstück für euch ergattern können! Fast die #10 erreicht, hier kommt die #9! Tom Eye alias DJ T.erra aus Hamburg blickt zurück auf mehr als 15 Jahre DJ-Geschichte. Tom ist seid jeher bekannt als Chillout- und Alternative-Floor-Beschaller unter dem Pseudonym DJ T.erra. Von Früh auf an von experimenteller, elektronischer Musik fasziniert sowie inspiriert von Künstlern wie Aphex Twin, Boards of Canada, Plaid, Autechre, Squarepusher und vielen mehr, war es immer seine Passion Musik abseits des konventionellen Massengeschmacks zu spielen. Seine große Leidenschaft als DJ war und ist immernoch das gute alte Vinyl. Musik soll zeitlos sein und so greift Tom beim Auflegen auf eine sehr umfangreiche Sammlung an Vinylraritäten aus allen Zeiten der elektronischen Musik zurück. Sein Sound umfasst ein großes Spektrum an verschiedensten Styles passend zur Tageszeit, Stimmung und Veranstaltung. In den Sonnenstunden reicht sein Repertoire von melodischen Downbeats, Dub, Triphop bis hin zu funky und jazzy Worldmusic. In der Nacht taucht er gerne als "Tom Eye" in psychedelisch, deepe Techno Tunes ab. Zu den bisher beindruckensten Floor-Erfahrungen zählt Tom Auftritte auf verschieden Festivals wie Antaris Project, Full Moon Festival, Vuuv, Fusion usw... Heute hat er sich extra für uns einmal wieder aus seiner Chillmood begeben und ein düsteres, aber feines Stück Techno aus seinem Plattenjungle zusammengeschustert. Leute, viel Spaß die nächste Stunde mit Tom Eye, as always: Laissez-Faire! @dj-tom-eye www.hearthis.at/tomeye/ www.facebook.com/djtomeye Download for free on The Artist Union
Visit us on Facebook! https://facebook.com/laissez.faire.ev Herbstlich rot gehts weiter! Zum Oktober haben wir mal wieder ein richtiges Schmuckstück für euch ergattern können! Fast die #10 erreicht, hier kommt die #9! Tom Eye alias DJ T.erra aus Hamburg blickt zurück auf mehr als 15 Jahre DJ-Geschichte. Tom ist seid jeher bekannt als Chillout- und Alternative-Floor-Beschaller unter dem Pseudonym DJ T.erra. Von Früh auf an von experimenteller, elektronischer Musik fasziniert sowie inspiriert von Künstlern wie Aphex Twin, Boards of Canada, Plaid, Autechre, Squarepusher und vielen mehr, war es immer seine Passion Musik abseits des konventionellen Massengeschmacks zu spielen. Seine große Leidenschaft als DJ war und ist immernoch das gute alte Vinyl. Musik soll zeitlos sein und so greift Tom beim Auflegen auf eine sehr umfangreiche Sammlung an Vinylraritäten aus allen Zeiten der elektronischen Musik zurück. Sein Sound umfasst ein großes Spektrum an verschiedensten Styles passend zur Tageszeit, Stimmung und Veranstaltung. In den Sonnenstunden reicht sein Repertoire von melodischen Downbeats, Dub, Triphop bis hin zu funky und jazzy Worldmusic. In der Nacht taucht er gerne als "Tom Eye" in psychedelisch, deepe Techno Tunes ab. Zu den bisher beindruckensten Floor-Erfahrungen zählt Tom Auftritte auf verschieden Festivals wie Antaris Project, Full Moon Festival, Vuuv, Fusion usw... Heute hat er sich extra für uns einmal wieder aus seiner Chillmood begeben und ein düsteres, aber feines Stück Techno aus seinem Plattenjungle zusammengeschustert. Leute, viel Spaß die nächste Stunde mit Tom Eye, as always: Laissez-Faire! https://hearthis.at/tomeye/ https://soundcloud.com/dj-tom-eye https://www.facebook.com/djtomeye
Hugh: Hey, this is Hugh Ballou. My guest today is Gaydon Leavitt. His friends call him G. G, I hope I can call you that. I am your friend, right? Gaydon: Absolutely. Hugh: I met G recently, and I was just blown away by the level of his expertise in marketing and the level of the programs he has to offer those of us who are social entrepreneurs. We are working in a vacuum sometimes, and we think everybody ought to clamor to our door. But we really have not developed a marketing strategy to attract those people to the value that we have. G, welcome today. Gaydon: Thank you for having me. Hugh: We have a very dedicated group of social entrepreneurs who are changing the world. We don’t have a corporate job by choice because we have a value proposition that is just awesome. But we are stuck. Tell us a little more about your background. Why is it that you are qualified to talk to us about marketing? I know, but give us a little snapshot for people that are listening today. Gaydon: Marketing is the only thing I have ever done. There’s that. I worked at Ford doing the digital agency movement. This was in 2004-2006; this was before social media if you can imagine. At that time, I was really in charge of building an Internet department, getting CRM up and running. That was back before CRM was common. Everyone knows what a CRM is these days usually. Hugh: Tell us what that stands for. Gaydon: Customer Relationship Management software. Hugh: Is that Ford Motor Company? Gaydon: Yeah. This was at a regional group of dealerships. I was working for them and basically getting infrastructure in place. The punchline is that I did that for long enough—CRM, website, search engines, all that stuff. I was at the forefront of that. Once I got it set up for them, I knew that everyone else needed it. I started a digital agency. Back then, it wasn’t called a digital agency, but now it is. These days, digital agencies are really commonplace. A lot of companies do websites, search engine optimization, and social media. I was at the forefront of all that. Most people who know my background know that the real driver for what I’m doing is always being on the bleeding edge of the market, the innovation side of the market. When it comes to marketing, I am always looking for where it’s going and try to steal ahead. Hugh: Let me get this straight. You do things that work in real life. This is not just theory? Gaydon: Not at all. To give you an idea, I started my company January 1, 2007. It was actually January 2 because the city office wasn’t open January 1. The point is, 2007 was not the greatest year to start a business, it turns out. 2008 rolled in, the recession took its toll, but I grew our company 235% four years in a row. We did 700 client engagements, well over a million dollars. We were having a ball. We were having a good time. What happens was through the middle of a recession and growth, I became one of the top people in my field in the West, as it were, certainly in our state, which is the marketing capital of the universe. In 2012, I woke up. After having done strategy and digital services for 700 customers, I had really curated a case study. The 700-business case study. I knew what was going on because I was knee-deep in strategic marketing relationships with these 700 businesses. What I did was I compiled the data as it were. I put together the things that I knew were a problem. I knew people were missing. I did what I called root-cause analysis. This goes back to theory of constraints and other things I studied. I did a root-cause analysis to figure out what are the real problems in the SBM or small entrepreneurship space. What are they doing wrong? Who are they hiring? Why are they hiring them? Why are the engagements working? Why are they not working? What happened in 2012 was I wrote a plan to solve those problems. Between then and now, I have stopped those digital services and really dedicated myself to solving the problems I have found. Hugh: I do a one-day leadership empowerment symposium in one city every month. I am coming to your neighborhood, but I haven’t put it on the schedule yet. But I find there are common things: leader burnout. They are doing way too much. They don’t even have time to think about marketing. Their board is underfunctioning, their staff is not functioning at the level it should, and they are not making the revenue that they need to achieve their vision. You have done this real-life work, which matches with what I’m seeing. We are talking to the leaders of these movements. These people have great ideas. What is the leadership decision? Why shouldn’t someone just hire someone to do marketing and then forget about it? What do leaders need to know about marketing in order to make an intelligent decision about getting someone like you engaged for their enterprise? Gaydon: The first thing they need to know is that hiring a marketing agency and then turning your back—in other words, outsourcing and allocating your responsibility to grow your organization—doesn’t work. Nine times out of ten, it just does not work. The phrase we like to use is: You cannot outsource what you have given yourself the responsibility to do. The first question you need to ask is: Who is wearing the CRO or the CMO hat? CRO is Chief Revenue Officer. CMO is Chief Marketing Officer. The point is, somebody has that hat on right this second. Who has that hat? What I am saying in no uncertain terms is if you give that hat to someone who does not work at your company or is dedicated to that function and you give it to an outsource provider… I am not saying you can’t bring in a part-time CMO or CRO that serves that purpose that is technically a 1099. That’s fine; that can work. To hand it to an agency and think they will run the growth of your company the way you want it to is fallacious at best. So who wears the CRO hat? If that person is defined, the next question is: Do they have the skills to play the role? I like to follow that up with a little bit of philosophy. At the end of the day, Peter Truckers’ quote rings in my ears, and it should ring in everyone’s ears who is listening to this call. “The business enterprise has two and only two basic functions: marketing and innovation. All the rest are costs.” The spirit of what he is trying to say is the purpose of the enterprise is to gain a customer. Marketing’s job is to gain a customer. I use customer loosely. We are talking customer, client, patient, donor, whatever it means. I’ll use customer loosely. The point is that is the purpose of your enterprise. If you have a social enterprise and the purpose of it is not to make a profit, that’s fine. This isn’t capitalism necessarily for you. But you will never change the world with your social entrepreneurship if you can’t make money. You can’t accomplish your mission without the cash, and you can’t get the cash without the marketing. We say marketing in academic terms. Marketing is the process by which we take what we have to the market. It’s not advertising, it’s not PR, and it’s not sales. It’s the holism of all of that. How are you going to get what you have to the audience you want to have it? The science of that is really the spirit of what I do. It’s your responsibility unless you have given it to somebody else. In that case, we are talking to that person. But the conversation needs to have a place where the buck stops. Somebody is wearing the hat. That’s where I start. Hugh: You have distinguished a number of different things. For 30 years, I have worked with charities doing my vision of strategic planning, which I call a solution map. Where do you want to be, and how are you going to get there? A traditional component is the same components for normal companies, but it is modified for charities. Part of it is realizing that nonprofit is a tax classification, not a philosophy. The other one is to build into this marketing strategy, which is not an area of my expertise. That is part of why we are talking today. I do have other collaborators in experts and sales and PR. People tend to confuse all of those things. You have distinguished what those are. You highlighted a really important leadership paradigm. It’s the piece of delegation. People who are leaders think they know about delegation. Here, do this and they forget it. That’s not delegation. There is a mentoring piece that goes with that. There is a championing piece. There is an accountability installation. There is a follow-up piece, which is way different than micro-managing. Whether you are hiring someone internally or externally, I would like to add that I agree with all of that. We still as leaders want to define the outcomes, and then we work with whomever it is for them to tell us what the metrics are and the tactics we are going to use to get there. We as a leader still nurture and approve that. If we are not engaged at any level as a leader, that is a problem. The trick is not to overfunction and to find someone gifted and to be engaged enough so that we can tweak it. Who knows more about our vision than us? Who understands the outcomes more than us? We as leaders are not clear on the outcomes, and we are not clear on how to delegate or manage a process. How do you feel about that? Gaydon: I totally agree. From the context of marketing, I see the problems that you are talking about but from the marketing angle. That’s the lens that I view things from because that is my subject matter of expertise. Let me make this real tactical for you, Hugh. Once we define who that CRO/CMO is, and for those of you who are listening, you just felt a tremendous responsibility realizing that that hat is on your head. If that is the case, I want to relieve you because that is the first step: realizing that it is your responsibility. Once you know that, the good news is that the case study I was talking about, with 700 businesses, here is what we found. The CRO/CMO position should be a strategic one. Customer acquisition, donor acquisition, whatever you want to call it, marketing departments function best when there is a strategic person whose responsibility is strategy and high-level decision making. When there is someone who is not charge of strategy and is operational, they are in the weeds. The good news is if you are wearing the CMO hat today, you can do that responsibility with as little as 20-30 minutes a week. Hugh: That’s awesome. Gaydon: I have engineered a system for that. I am not saying it’s easy. It took me a long time to build something. But the punchline is that you don’t need to be overwhelmed by the responsibility. You just need to take it seriously. I have built what some people call the CMO’s toolkit to enable that person who is playing the CMO role part-time as it were because they are wearing ten other hats to do that job well. The mistake people make in my world, and I don’t know if it adapts itself to the other areas that you focus on, is they think of the CMO as the end-all be-all. They don’t think of them as the strategic outlet. They think of them as strategy, execution, the kitchen sink. The CMO should not be in the weeds communicating with every single vendor, trying to figure out all the details, editing the site, writing all the copy. That is not what CMOs should be doing. The mistake people make is they think they need marketing, so they think they can hire a CMO. Maybe I can hire a marketing manager. That person inherently has skills. Marketing is too broad to give it to someone and expect them to do all of it. You have to get more intelligent about that hire, that function. Whether you are hiring or not is really irrelevant. The function of that role is really what we are talking about. Strategy versus implementation or management, those are two different things. When I am looking for a marketing manager, someone to work under a CMO, I look for an ops person, someone who is operationally savvy. This is someone who never lets anything fall through the cracks. They are super OCD. They never show up late. You know the type, right? They are not the person who you peg as a marketing person. They are more of an executive assistant who happens to understand the marketing strategy well enough to take it to execution. Those are the best marketing managers. The punchline is if you have one of those people, and it was your responsibility to be the CMO, all you have to do is a 30-minute-a-week meeting with a marketing manager who knows how to run marketing, who knows how to do all the tactics. I don’t mean tactics from the perspective of a marketing manager as a copywriter or a programmer or a designer. Those are functions you need to hire out. Outsource those effectively to the right programmer, to the right price. Live with the consequence. Have the marketing manager do all of that. There is a system. It’s almost like you were getting into human capital hierarchy. That is probably pretty similar to what you are talking about. Hugh: It is. I spent 40 years as a musical conductor, and the image on the podcast is me in my tails. It’s Orchestrating Success. What you just defined is orchestrating success. I would hire the best players. I hired members of the Atlanta Symphony when I was in Atlanta who were very skilled. They were also union members. Downbeats when you start, and two hours later, you get paid for a two-hour gig, and they are either leaving or you are paying overtime. My job as a leader is to define the results and make the most out of them. You don’t micro-manage them. You don’t hire the best oboe player and tell him how to play the oboe. You do tell him what you want and you do shape the process. I bet most people haven’t even thought about a CMO, that it hasn’t even entered their consciousness. To have the best oboe player who knows how to play the oboe, well, they need the music. Maybe it’s not music you wrote. Maybe there is a sketch or some improvisatory piece. It might be jazz. But we have a very rigid structure. We have a very clear outcome, and we know where we are going. It’s my job as a leader. It’s pool leadership; it’s bringing the best out of all of these distinct players. Here is the barrier. “I can’t afford that” is going to be the number one objection. How do you respond to a leader’s comment of, “That sounds great, but I can’t afford that”? Gaydon: It’s interesting that you would say that because people call me a marketing scientist, and I get accused of being a mathematician because so much of what I do is the mathematics behind the customer acquisition system. In your world, it might be a client or a donor. It doesn’t matter what the nomenclature is, but you need to know the mathematics of your business. If we think of nonprofits in a nonprofit sort of way, they don’t really thrive. If we think of them as businesses, they can thrive. Business economics, venture capitalists call it unit economics, and for this purpose, I would call it acquisition economics. You need to know your acquisition economics. You need to know what a donor or a customer is worth to your business. When you know that number, you can reverse engineer yourself. To say you can’t afford it is saying I got a blindfold on and don’t know mathematics well enough to know what I can spend to acquire more donors and customers, etc. You have to take the blindfold off, expose yourself to the mathematics, and understand that this is a business and it is based on math and it’s really simple. Dollars in, dollars out. In the marketing world, it’s customers in, acquisition cost out. In other words, how much am I willing to pay to get a customer knowing how much they are going to pay me to be a customer? The multiple between what they are worth to you and what you are willing to pay to get them is where the magic is. That is where the private equity firms focus their energy. That is what venture capitalists want to know before they acquire a big company. In your world, it’s probably not any different. You may just have not audited before. But you have an acquisition cost right now. You have a marketing budget right now. You have a CMO right now. You may just not have defined it that way. Hugh: The social entrepreneurs are the COE, the Chief of Everything. Part of that is their problem. They are trying to be experts in everything, and they are trying to pinch pennies. I am a recovering Scottish Presbyterian. I am just as guilty as anybody. We know how to bend a penny. But there is a practical side to this when we need to find really good people and get out of the way. The reason we don’t have money to do that is because our marketing sucks. The client acquisition of the church or the synagogue would be members or community foundations. We want to have members. Those members are our local charities. They are members in mission. They are members in servant leaders in the community. I abolished the word “volunteer” when I worked with organizations like that because it is a different dumbing-down mindset. We are leaders in action. Reframing the thinking, even though we are a nonprofit—like I said, it is not a philosophy, it is a tax clarification—it is a tax-exempt charity, it is a social benefit organization. We don’t treat our systems as important as our mission is. Our mission has got to make a huge difference. We dumb down on the money part. With charities, we want to save the whales; we don’t care about money. Wait a minute. You are going to build a car, but you haven’t learned to drive it, and you haven’t put gas in it. How is it going to go anywhere? We need to be good stewards on all the resources, including the cash flow. We can’t achieve our mission without the fuel in the car, which is your cash flow. Churches tend to backpedal on that. Sales is evangelism in the church. I told you I grew up as a Scottish Presbyterian. The old joke is when you cross a Presbyterian with a Jehovah’s Witness, what you get is someone who knocks on the door with nothing to say. Most of us don’t even knock on the door. I’m not cutting out any particular sect. But there is a pattern of knocking on the door and marketing your message, which is what they do in that denomination. But we don’t do that very well. We are closed in on this enclave. We are not a cloister or a monastery. Rethinking how we do church and charities and enterprise as a small business owner is where I live. This series of recordings is about leadership paradigms. What you have just uncovered is a huge paradigm. It’s taking it off my plate, finding someone competent, and working with them to let them do what we need to have done. Part of it is getting out of the way, and the other part of this is how to select a good marketing person. Part of my work is working with leaders selecting the right team, whether they are board members, staff, or people like you and me who provide goods and services for this organization. If somebody is selecting a marketing expert, even for a CMO or higher, what are the questions they should ask? Gaydon: The question I always ask: Who is in charge of growing the business? In a smaller organization, that is usually easy to answer, whomever that is. May I make two comments before I get to your question? Hugh: Absolutely. Gaydon: The question you have to ask yourself is this: Do you actually have a growth goal for the organization? Is that even the topic of conversation? Are we trying to grow membership at our church? That is an example. If that is the case, this is the next question you ask yourself: What would it mean if I were to hit that target? I don’t know what that target is. That is on your plate. Did I hit that target last year? If I did, that’s great. How much did you hope it would have grown last year? My guess is if I grew last year, it probably didn’t grow as much as you wanted it to. If it didn’t grow last year, are you willing to do anything to solve the problem? If you’re not willing to do anything to solve that problem, there isn’t really a lot of what we are talking about that it is going to be able to solve. So I’m going to say anecdotally that you want to grow membership 10%. For those of you who are listening carefully, you may want to think, “Man, what would it mean for me to grow membership by 10% this year? What would it mean for me to grow membership 10% this month?” I grow businesses up to 235% a year. I know what it means to grow the business over 10% per month. It’s a big deal. You have to ask yourself whether that is actually a goal for you, a realistic target for you, and if you actually want to do it. But it does cost some money. The investment will be worth it. Hugh: Let me comment on your comment before you answer the question. May I? Gaydon: Please. Hugh: If somebody is going through my strategy process, somebody is going to go through my goals. We tend to run around and do a lot of stuff as entrepreneurs. We implement tactics in the absence of an overall strategy, which is what we do with marketing as well. We try this and try this and try this, and it didn’t work. I say to people, “I tried to exercise one day last year and it didn’t work, so I stopped.” There is this limited experiment that is also we are doing the tactic piece. What you are talking about is a very important leadership paradigm. Have a plan. Sorry, that is a commercial for me. If you do your strategy, you will know what your end goals are. That is a great question. I wanted to affirm that question. Let me stop interrupting you. Gaydon: I love it. I’ll be honest. If you don’t have a growth goal, or if growth is not at the top of your priority list, then they don’t need me. They probably need you, but they don’t need me. I’m the growth guy. I’m the profitable growth guy. If you do want growth, there is so much data that I have in doing this for 12 years in a case study environment as a marketing scientist figuring out all the reasons why it didn’t work. I know why it didn’t work, Hugh. That’s the punchline. They could hand me that case study and say, “This is what I did. Tell me why it didn’t work.” Within two minutes, I will know why it didn’t work. A little golden nugget is if you have been in this space long enough, 90% of marketing activities that fail fail not because of the medium or the tactic of choice. What most people think is, “I tried radio. It didn’t work. Radio must not work for me, my business, my industry, my geographics, whatever.” The reality is, the magic is never in the medium; it’s always in the message. If you are writing something down, write that down: The magic is never in the medium; the magic is in the message. The message is an overly simplified way to say the magic is in your entire marketing infrastructure that leads to the message the person hears. I’m not saying go out and rewrite a message a million times. I’m saying the message is born of your audience itself. If you don’t target the audience and segment it well enough, that is your first mistake that will come out in the message. Another thing is your drivers. What is your audience motivated by? What are their problems? What keeps them up at night staring at the ceiling wondering how they are going to solve this? What are their hot buttons? Knowing the audience, their desires, motivations, drivers, etc., really leaves you to say, “Okay, if I understand that audience, let’s keep looking externally and figure out if there is anything about the industry, its competition, its solution alternatives, and other things at play that might affect my ability to speak to them on that level and get them to want to join me in my mission, my quest, and my social entrepreneurship in the purpose of my company.” There might be competitors at bay who can beat you on price and other things. You have to look at those. Once you define that audience, those industry drivers, those competitive drivers, you start to look internally. Who are we? How are we going to prove our viability to this particular audience? How are we going to position ourselves to that audience? Are we the Lexus in the market? Are we the Toyota in the market? Are we the Scion in the market? Are we the Smartcar in the market? Are we the Tesla in the market? Who are we? If it’s a church and about membership, it’s still relevant. Everybody is positioned. You are positioned relative to the competitors and the space, and you are positioned in relation to the things that differentiate you that you can message to. When you look at audience and drivers and competition and how that leads to positioning and differentiation, eventually, if you go through the whole process, that frankly I have codified, you get to the message. Nine times out of ten, the marketing activity fails because of that message. It’s not because of the person who you hired to write the message is incompetent as a writer. It’s usually because you are not competent as a strategist. Hugh: I love it. Of course I think you are brilliant. That’s great. Say this again. It was profound. Gaydon: The reality is, the magic is in the message, not in the medium. The message is failing not because the writer who wrote it is incompetent, but because the strategist who was behind it is incompetent. Hugh: It would occur to me that if you got 700-something clients in the recession and you grew your business exponentially in the recession, that you understand marketing. You understand how this client acquisition thing works. Any of us in any of these institutions need critical mass to do what we are doing, and we need to continually grow it because we are growing our vision, which is usually way bigger than we can achieve. We are visionaries. Several people who are entrepreneurs say, “Do all of you suffer from insanity?” I say, “Heck no, we enjoy it.” It’s a way of life. You are one of us, so I just put us in the same bucket. We are individuals; however, the very things that drive us are also the thorns in our side. Our assets are our liabilities. We don’t want to participate in this corporate structure; however, we need the discipline of working within structure in order to let the full creativity of our vision materialize. We tend to poo-poo the discipline and system parts of it because we want the freedom of our entrepreneur. As a musician, I know this. Once we got the music, once we have rehearsed it, once we have done all the hard work, then we are free to be creative. There is a pathway to creating the strategy, which you so eloquently articulated. There is a discipline part of this. As you said earlier, there is work in this. There is no easy button. I tell people that there is no easy button in the work I do, but there is an easier button. When people try to do it themselves, it takes way longer and we make it way harder and they spend a whole lot of money, especially money they don’t have, and they don’t have time, so they have to go redo stuff. This is all great stuff. The question was: If somebody is going to hire a marketing specialist internally or externally to advise a plan to help them take their brand to the market, what are the questions they should ask? Gaydon: That’s a hard question to answer because of the levels that we are talking about it on. In the context of you are the CMO/CRO, the person listening to this, the first question you need to ask… Hugh: The person listening is going to be the top leader in the organization, and they are going to be bringing in a marketing person. How do they qualify that person, whether it is internal, external, or using a service like yours? How do you know it’s going to be the right fit for your organization? We are talking about smaller organizations here. Gaydon: I’m making the assumption, Hugh, that these are small enough organizations that we are talking about here that they are not going to hire that CMO. Correct me if I’m wrong. They are wearing the hat. Anecdotally, I have to help them wear that responsibility or hat well. I’m going to take the next five minutes to figure out how to do that better. They are not going to shell out the four, six, or eight thousand dollars a month to bring in the right marketing ninja, right? I hate to say ninja because samurais are probably more tough than ninjas, right? Hugh: I think the majority of people fit the category you’ve described. If you educate them on that piece, it would lead them to enough revenue to hire the person you’ve described. Gaydon: Exactly. The cadence of this usually looks like you are wearing the CMO hat because you haven’t given it to anyone else yet. Once you grow the company to a certain point, you can, which is brilliant because you really want to be the leader, and you probably don’t want to wear the CMO hat long-term. Under the guise of you are wearing the hat, and you are not about to give it to anyone else soon, the first question you need to ask yourself is: Do I know how to write a strategy? I codified a process by which you just use an iPad and peg-leg your way in. I will stop using pirate analogies. You really don’t need to be a samurai. I don’t mean this to be a commercial at all. If you ask yourself how do I write a marketing plan, and you don’t have a step-by-step process, you will write a bad one. That is what this comes down to. It is just too complicated of a subject. Do you feel comfortable writing an enterprise-level strategy to grow a business if you don’t have any training on the subject? That sounds ludicrous. That would be like me trying to train a dog. I know nothing about pets and animals. I chase mountain lions for fun in the back country in the hopes they will eat me. That is my preferred way to die; I want to get eaten by a mountain lion. The problem is, I can’t find one, dang it. The point is: If you are wearing that hat, you have to know how to write a strategy. If you wrote a strategy that works, that is really engineered for profitable growth, that you are confident and clear on, now the next question you ask is really important. Now you want to say who can be in the weeds on this thing? Who can manage this strategy on a day-to-day perspective in terms of all the deliverables? You don’t necessarily need to hire a full-time person to do that, but let’s call that person the marketing manager. The first question I would ask is: Do you have the ability to hire a full-time or part-time marketing manager to do all the dirty work so that you can continue to be the leader, and you can put on your CMO hat for just 30 minutes a week? If you can do that, here is what I recommend you do in terms of asking questions around hiring a marketing manager. You basically put up a job description for an executive assistant. Sounds counter-intuitive. If you ask for a marketing person, here is what you are going to get. You are going to get a yellow personality that is a little bit ADD, super creative, will have a ton of ideas and no follow-through. That’s what you want. Don’t post a job anywhere that says “Hiring marketing…” People will hear that. What you want to do is post a job that says to the effect of, “Looking for an executive assistant,” and then say, “Skills need to include operational efficiencies, doing things on budget, doing things on time, not letting things fall through the cracks.” Then what you do is as you interview the executive assistants, you will find one or two that has a little bit of marketing experience. That is your golden goose. That person will say, “I’m really good at operational stuff, making sure nothing falls through the cracks. But actually I like marketing.” It’s your perfect hire. If you don’t want to do all that, we can talk later, and we can talk on another podcast where I can point them to part-time marketing managers who are certified marketing managers that you don’t have to train or look for or hire. You can just turnkey, boom. A couple grand a month, and they are in your organization helping you out. Most of them work remotely. The point is you can outsource that function. You are really just hiring a 1099 person. That is the real possibility. The next level underneath this marketing manager who gets everything done is this specialist, the tactician, the copywriter, the designer, the programmer, the person who has that subject matter expertise that is so specific that you need to bring them in to do that specific job. A really common thing is someone to administer the CRM. Let’s say we are using InfusionSoft or something like that. InfusionSoft is really complicated. You probably should not administer it yourself. Maybe your marketing manager will have those skills, but probably not. So it might make sense to find somebody who has very specific skills administering InfusionSoft that you can pay an hourly rate to whenever you need them. The same goes for your graphic designers, your logo people, your website people, your hosting people, your programming people, a data scientist, YouTube experts, LinkedIn experts, anything. What I am teaching you to do here is outsource effectively while insourcing effectively. What all your insourcing is is the responsibility you already have. It’s that responsibility you haven’t given anyone else yet. While not changing the scenario, you are changing the paradigm with which you look at it. But you can insource without adding a bunch of costs by just assuming the responsibility to write the strategy. You can definitely insource a marketing manager or hire a 1099. You can outsource effectively by finding specialists. What people do, Hugh, and I know you have seen this, is they get opportunistic. Think of a continuum. On one end is opportunist, and on the other end is strategist. The opposite of a strategist is an opportunist; the opposite of an opportunist is a strategist. The number one plague in small business is we get opportunistic. I know that resonates with you because you teach leadership. What an opportunist does outside of marketing is they say, “We need to grow. Let’s go find someone to do that.” They hire an agency and turn over the car keys, the wallet, the house, and everything and say, “Run it for me.” It doesn’t work. I can prove to you that it doesn’t work. More than that, some of them will say, “I don’t know if that’s the right idea. We should hire a CMO.” Then they make the decision of thinking the CMO is some deity of marketing, and they can do the strategy, manage the execution, do the execution, do the reporting, report to themselves, and be accountable all at the same time. How opportunistic does that sound? Yet people do it all the time. I ask people, “Who is running point on marketing?” “Our CMO.” “What does he do?” “Everything.” “Wait, hold on, everything?” Then I interview the CMO, and the CMO says, “Gee, the reason why I don’t dare tell this to the CEO, and the reason I can’t do my job, is because I am writing copy, and I am doing design, and I am managing vendors, and I am looking for proposals, and I am managing our events, and I am writing the strategy, and I am editing the strategy, and I am doing the reports.” All you did by hiring that CMO is duplicating your problem of having too many hats on someone else. Hugh: Oh that is so spot-on. I talk to people every day that that fits. You have come back to a lot of the themes without even knowing that I teach. My whole paradigm is to reframe leadership as a pathway to profit. This series is converting a passion to profit. You have just tagged a lot of the major leadership decisions that lead organizations to generate recurrable income. Managing that becomes profit. Nonprofits need profit. It’s not for profit; we don’t distribute it individually. But we have to be in the black to achieve our vision and mission. I think we have given people a lot to chew on today. I think we can probably talk for hours on these topics. How do people find you and your company? Gaydon: I’m not terribly hard to find. My company is called Savavo. G Leavitt or Gaydon Leavitt. If they are really looking for something to take from here forward, I recommend we put up a freebie for your audience to go to marketingsequence.com/ballou. What I have there is a five-part video training course that essentially gives you the basics of how to start to formulate the strategy. If you go there, you will see the videos that will walk you through sequentially, and I think it will help your audience go on the right trajectory. Hugh: That’s generous. Marketingsequence.com/ballou. G, you have demonstrated a much higher level of competency than other people I have spoken with. I think you hit a sore spot for 4-12 million companies that are stuck. I find that one very good leadership trait is making a decision to get out of your comfort zone and do something different with different results. Your marketing sucks. You have heard Jeff Magee that says, “SUC is halfway to success.” We don’t get there because we suck. We don’t get there because we are not getting out of our comfort zone and making intelligent leadership decisions that are going to lead us to that profit. That is a generous offer. As we pull this to a close, do you have a parting thought for the audience to think about? Gaydon: I’m glad you asked that because I think people tend to get hung up if they don’t feel comfortable building a strategy or even spending a dollar to build a strategy. I think the best thing I could give them is the who we are platform. I’ll illustrate this for you right now. This is a tool you can use to immediately improve your pitch, your messaging, and your ability to get a donor, a patient, or a customer immediately using a challenge you are already using. So I will give you mine in hopes you can model mine and create your own. I will give you the four or five steps that are part of this model. It goes something like this: I believe marketing is the reason businesses fail and the reason they succeed. I also believe it is the only way they will grow properly. At the rate at which a company or organization is growing is directly related to the marketing acumen, knowledge, or skills and the infrastructure that organization has. I also believe that marketing is a science, not an art, not a lottery, not a crapshoot. You are not at the casino. It’s a process. If you know the process, you could have success with it. Do not think of it as a science. I believe it as a process. Because I believe all of these things, my mission and purpose as an organization, as an entrepreneur, as someone who is trying to provide value to the world, is to turn marketing into a science and into a predictable, followable, learnable, masterable process for people. We believe we are doing that. The benefit to that process is clarity, confidence, and ultimately return on investment. It creates ROI. It creates bigger companies, faster companies, and better companies. The question that I have for you is: How clear are you about how to turn your marketing into predictable, profitable process? Hugh: Gaydon Leavitt, very well-spoken. Thank you for sharing your intellectual property with my listeners today. Hope you have a great day. I look forward to the next conversation. Gaydon: Thank you so much. Find out more at https://savavo.com
Dr. Best, Radiohost und DJ aus Nürnberg war mit seinen Mixen schon oft bei uns vertreten. Auch als Sunday Joint. Aber das war lange bevor wir damit anfingen, für den Sunday Joint ausschließlich exklusives Material zu benutzen. Und so schließt sich heute für mich ein bisschen ein Kreis, denn Dr. Bests Mixe waren immer gern gehört in der Redaktion. Wir freuen uns sehr, dass er uns diese zweistündige atmosphärische Reise durch Downbeats, Electronica und cineastische Soundscapes gebastelt hat. Tracklisting & Infos blogrebellen.de/?p=103039
Der Adventskalender im Progolog geht in das vierte Jahr. Vom 01. bis 24. Dezember wartet jeden Tag ein frisches, unveröffentlichtes Mixtape auf Dich. Es gibt für fast jeden Musikgeschmack ein Häppchen. Stilistisch bleibt es so vielfältig wie die Musik hier im Blog. Urlaub - Tag 1 - Adventskalender Tag 23. Einen Kaffee mit Beats hatten wir schon. Ronny, vielen besser bekannt als Das Kraftfuttermischwerk hat einen Mix erstellt, der auf eine wunderbar tiefenentspannte Art und Weise zeigt, wie der Morgen eines Barista klingen könnte. Das vorletzte Türchen im Adventskalender gehört voll und ganz den Downbeats. Alle Beiträge aus dem Adventskalender 2015 findest Du hier im Blog, alle Mixe landen in diesem Set auf Hearthis und als Podcast bei iTunes. Unterstützt die DJs und kauft die Musik der Künstler. Abonniere den Blog-Feed, verfolge die Kanäle auf Twitter, Facebook, Instagram und sei informiert.
Der Adventskalender im Progolog geht in das vierte Jahr. Vom 01. bis 24. Dezember wartet jeden Tag ein frisches, unveröffentlichtes Mixtape auf Dich. Es gibt für fast jeden Musikgeschmack ein Häppchen. Stilistisch bleibt es so vielfältig wie die Musik hier im Blog. Urlaub - Tag 1 - Adventskalender Tag 23. Einen Kaffee mit Beats hatten wir schon. Ronny, vielen besser bekannt als Das Kraftfuttermischwerk hat einen Mix erstellt, der auf eine wunderbar tiefenentspannte Art und Weise zeigt, wie der Morgen eines Barista klingen könnte. Das vorletzte Türchen im Adventskalender gehört voll und ganz den Downbeats. Alle Beiträge aus dem Adventskalender 2015 findest Du hier im Blog, alle Mixe landen in diesem Set auf Hearthis und als Podcast bei iTunes. Unterstützt die DJs und kauft die Musik der Künstler. Abonniere den Blog-Feed, verfolge die Kanäle auf Twitter, Facebook, Instagram und sei informiert.
Today on the 5: Over the weekend I got the chance to try out a product called Downbeats. It worked really well.
Dub, Downbeats, Electronica, Ambient
Dub, Downbeats, Electronica, Ambient
Another hour of the good stuff. Grab episode 157 of Gone Mental featuring some of the best rocknroll on earth from The Downbeats, The Delta Bombers, Dusty Chance & The Allnighters, Henry & The Bleeders, AJ Gaither OMB, Demented Are Go and more. Plus this week we add Dypsomaniaxe's "One Too Many" to The List. The Downbeats | That'll Flat Git It | Come On Over (Baby)(Bear Family)1999 Hexxers | Freaks With The Savage Beat | Tell Me Pretty Baby(Golly Gee Records)2005 The Delta Bombers | The Delta Bombers | You Got To Lose(Wild Records)2014 Dusty Chance & The Allnighters | Savage | Drive Me Wild(Wild Records)2013 Guitar Slingers | Seven Deadly Sins | High Heel Sneakers(Diablo Records)2014 Alley Dukes | Go Back To College | She's So Flat(Flying Saucer Records)2007 Henry & The Bleeders | Out Of Luck, Out Of Cash, Out On Bail | Treat 'em Mean(Western Star)2009 Batmobile | Batmobile | Frenzy(Kix 4 U Records)1985 The Magnetix | Boo-Bop-A-Boo | Tastes Like A Martian(Crazy Love Records)2011 The KDV Deviators | Lost Contact | Screams Of The Insane(Drunkabilly Records)2012 Dypsomaniaxe | One Too Many | Bad Habit(Tombstone Records)1992 Dypsomaniaxe | One Too Many | Gambling Debts(Tombstone Records)1992 Dypsomaniaxe | One Too Many | Demon Quiff(Tombstone Records)1992 AJ Gaither OMB | Half-Lit & Whole-Hearted | Ain't Enough Whiskey(Little Class Records)2012 Kryptonix | L'appel Du Sang | Werewolf Country(Crazy Love Records)1997 Frantic Flintstones | Speed Kills | Torso(Crazy Love Records)1998 Demented Are Go | Hellbilly Storm | Someone's Out To Get Me(People Like You)2006
Hi we are a electronic act called Minus Five Wolves, the Wolves consist of band members myself Paul McGuinness,Dave Coates.We have all been involved in the industry for about 15 years now(Paul McGuinness/Dave Coates are still part of Inbetween DJs that where signed to Wallshaker Music Detroit back in 2005 and have worked along side Detroit Legend and producer Aaron Carl) This is a new direction for all of us and our music hope you enjoy it. Over the coming months we are going to bring you Downbeats,Dubstep,House and Electronica and maybe even a twist of Techno basically anything that floats our boat. There will also regular DJ mixes mixed by Paul and David(who between them have over 25 years worth of DJing experience in genres like House/Deep House/Breaks and Techno) Thank you all for your support its means a lot receiving kind words and comments on our music from you the educated electronic music fans.
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