Podcasts about maui jim

Segment 4, January 28th, 2024 Remember one of the best Valentine's Gifts ever:  A Fly Fishing Wade Trip for Two in the North Carolina mountains.  Buy it now & book it later. Check out upcoming events:  Free City Hikes, Fly Tying Classes, & Fly Fishing Trips. Special thanks to our guests:  Christian Giglia from Jesse Brown's, Neal Boyd from the Kask Short Track Winter Series presented by Audi Charlotte &76, & Eliot Boyd with Maui Jim.

The beach, the lake, out on a stream, or just on a summer time walk:  That's when we wear sunglasses, Right?  What if I told you that winter time is a more troubling time for sun and your eyes? Eliot Boyd from the high-end, active lifestyle & sport glass company, Maui Jim Sunglasses, joins the program to talk about the importance of eye protection year around. THINGS WE LEARN: Winter brings the sun lower on the horizon & reflects at lower angles & at a brighter power. Polarization improves the protection, reduction of glare, & the ability to control light transmission Quality matters.  The materials that go into the frame but especially lense helps control the quality & clarity of light What are UVA & UVB rays ,Glasses also protect you from debris whether you're a hiker, angler, or shooting enthusiast The Hawaiian birthplace & inspiration of the brand The average Maui Jim owner has six pair Before purchasing sunglasses it is important to try them on & have the right frame for your face & the correct lenses for your pursuit. The Superior Quality of Maui Jim and Polarized Sunglasses Sunglasses serve a dual purpose: they protect our eyes from harmful ultraviolet (UV) rays and enhance our vision by reducing glare. At Jesse Brown's, the local fly shop in Charlotte, there are a vast market of sunglasses, Maui Jim stands out as a brand synonymous with exceptional quality and innovation. At the core of their success lies their commitment to delivering superior optics, cutting-edge lens technology, and unmatched polarized lenses. In this exploration, we delve into the distinctive features that elevate Maui Jim and polarized sunglasses to a level of quality that transcends the ordinary. Maui Jim: A Legacy of Excellence Optical Clarity One of the hallmarks of Maui Jim sunglasses is their unparalleled optical clarity. The brand employs state-of-the-art lens technology, utilizing materials that enhance visual acuity and reduce distortion. The precision in lens manufacturing ensures that wearers experience a crisp and clear view, allowing them to see the world with vivid detail. PolarizedPlus2® Technology At the heart of Maui Jim's superiority lies its proprietary PolarizedPlus2® technology. This cutting-edge innovation goes beyond conventional polarization by eliminating 99.9% of glare and blocking 100% of harmful UV rays. This not only enhances the visual experience but also protects the eyes from potential damage caused by prolonged exposure to the sun's harmful rays. Color Enhancement Maui Jim takes color enhancement to new heights with lenses designed to mimic the natural hues of the Hawaiian landscape. By fine-tuning the lenses to transmit only the most beneficial light, Maui Jim sunglasses enhance contrast and make colors more vibrant. This results in an immersive visual experience that goes beyond mere eye protection. SuperThin Glass and MauiBrilliant The Maui Jim sunglasses at Charlotte's local outdoor store, Jesse Brown's, offers a variety of lens materials, including SuperThin Glass and MauiBrilliant. SuperThin Glass is known for its superior scratch resistance and clarity, providing a high-end option for those seeking uncompromising optics. MauiBrilliant, on the other hand, is a lightweight and impact-resistant material that maintains clarity while offering enhanced comfort for extended wear. The Advantages of Polarized Sunglasses Glare Reduction Polarized sunglasses, in general, offer significant glare reduction compared to non-polarized counterparts. This is particularly beneficial in environments with reflective surfaces such as water, snow, or roads. By filtering out horizontally oriented light, polarized lenses diminish glare, providing clearer vision and reducing eye strain. Enhanced Vision in Bright Conditions Polarized lenses excel in bright and sunny conditions. Whether you're engaging in water sports, driving, or simply enjoying a day outdoors,

Chris Setti of the Greater Peoria Economic Development Council (GPEDC) about the recently voted upon redevelopment agreement with Maui Jim to expand a new manufacturing building. Setti explains the intended development plan for the luxury eyewear company and the company's acquisition of 80 acres off Allen Road as part of a TIF agreement which encourages industrial development in the area. See omnystudio.com/listener for privacy information.

This Morning, 37th Anniversary from the Jim Kelly business yesterday, we find you love for the London game on Missed Connections, Go Long's Tyler Dunne joins us along with Maui Jim! Both fellas enjoying London before Sunday!See omnystudio.com/listener for privacy information.

This Morning, you should have a drink after getting into a wreck, we coach you on what you have to do if you become a lottery billionaire, and we get some London travel advice by AAA's Elizabeth Carey and Maui Jim!See omnystudio.com/listener for privacy information.

Segment 3, May 20th, 2023 We have a famous bloom of flowers that happens once a year in the Carolinas.  The reason it is famous?  It is because it is one of the world's largest blooms of the Rocky Shoals Spider Lily. This plant loves the free-flowing, shallow-water, that is in this part of the Catawba River. Every mid-May & June, Landsford Canal State Park becomes the epicenter of flower, wildlife, water & history lovers.  This 448-acre SC State Park, located in Chester County is located one hour south of Charlotte. Park manager, Zack Gross, joins the program to talk with host, Bill Bartee from Jesse Brown's, to talk about his park, the bloom, & wildlife that you may see along the way. He'll also mention LilyFest.  It takes place May 21st, 2023 from 10 a.m.-5 p.m. Learn about the thousands of years of history along the Catawba River.  This includes indigenous people utilizing group fishing methods, Revolutionary War armies crossing, the Canals utilized in the 1820's, & the famed flower bloom. Throw in a few frogs, snakes, eagles & deer & you'll be ready for a nice easy hike or human powered boat ride down the river. Things to bring:  Water Bottle from Jesse Brown's, hiking shoes from Charlotte Outdoor shop, & snack & sun-protection hats, & sun protection clothing. Canoe rentals for the Catawba River:  Great Falls Adventure & NC Outdoor Adventures Wardrobe for the host was provided for by Olukai shoes from Jesse Brown's, DuckHead shorts in Charlotte, & a pair of Maui Jim sunglasses in Charlotte to help him see the microphone.

Can a hospitality mindset make you rich? In this episode with Andy McNeill we'll explore a key to building brand equity: service and hospitality. Making each customer feel special not only fuels the soul but gives life and longevity to the business. Go the extra mile. Think about having a mindset of service to enhance your work and to have great life experiences.  Takeaways this Episode:Why does hospitality matter?Learn how to apply “emotional deposits” to your brand's experienceWhat are the little things that count - example story: Maui Jim's sunglassesDisaster stories - how to botch the customer experienceHow can I use hospitality to land a Fortune 500 account…  hint.. adopt a well-planned process thinking about the end user all the way throughFREE GIFT - “The Everywhere Book”!!! Andy's digital book featuring his favorite 100 hotels around the world - get it here: http://www.ourfavoritehotels.com/ This episode is brought to you by: Chasing Nectar Fractional CMO Services - Need the mind of a Chief Marketing Officer but can't afford a full time top talent? Hire us on a fractional basis to turn your marketing from a cost center into a profit center.Andy's Bio:For as long as he can remember, Andy McNeill has had a heart for hospitality. After 30 years of working in the industry specialized in serving others, he has helped thousands of organizations build stronger relationships through shared human experiences. He is a successful entrepreneur and founder of AMI, a global Hospitality and Marketing Firm that elevates the corporate meetings experience to the next level. Andy has helped thousands of businesses and Fortune 500 Companies travel to unique, once-in-a-lifetime destinations. AMI operates in 100+ countries and works on a global scale with some of the world's top brands including Salesforce, Mars Candy Bar, PepsiCo, Pfizer, and  CVS Health. Andy is the host of the Destination Everywhere Podcast where he and his co-host Todd Bludworth to give unique travel tips and destination insights from around the world. Andy's Websites & Podcastswww.destinationeverywhere.com https://americanmeetings.com/podcast/Social Media:Facebook - 411,946 Followers - https://www.facebook.com/destinationeverywherepodcastInstagram - https://www.instagram.com/americanmeetingsinc/https://www.instagram.com/destinationeverywherepodcast/LinkedIn - 6764 Followers - American Meetings, Inc. (AMI) https://www.linkedin.com/company/ami-global-meetings-solutions-inc./https://www.linkedin.com/in/andy-mcneill Book: The Everywhere Book - https://americanmeetings.com/visit-destination-everywhere/This episode is brought to you by: Chasing Nectar Fractional CMO Services 

Ryan Wohl is joined by sports reporter Aidan Alperstein to discuss Arizona beating Creighton in Maui to win the tournament for the first time since 2014 and the Wildcats losing to Utah a week later.

Creighton and Arkansas gave us an all-time classic in the Maui Jim invitational, with freshman Anthony Black dominating for the Razorbacks while Creighton's guards - Ryan Nembhard, Baylor Scheierman, and Trey Alexander - all played efficient basketball en route to 90 points for the Blue Jays. Andy and Leif also take a look at some draft hopefuls whose stock are up and down, including Houston's Jarace Walker who is up, and Oregon's Kel'el Ware and Baylor's Keyonte George who are down (right now). Finally, we look at some potential upsets that could happen over the weekend, including Saint Louis taking down Auburn and Clemson potentially unseating Iowa. Support Us By Supporting Our Sponsors! LinkedIn LinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply. Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Underdog Fantasy Sign up on underdogfantasy.com with the promo code LOCKED ON and get your first deposit doubled up to $100! SimpliSafe With Fast Protect™️ Technology, exclusively from SimpliSafe, 24/7 monitoring agents capture evidence to accurately verify a threat for faster police response. There's No Safe Like SimpliSafe. Visit SimpliSafe.com/LockedOnCollege to learn more. Upside Download the FREE Upside App at https://upside.app.link/locked to get $5 or more cash back on your first purchase of $10 or more Learn more about your ad choices. Visit podcastchoices.com/adchoices

Creighton and Arkansas gave us an all-time classic in the Maui Jim invitational, with freshman Anthony Black dominating for the Razorbacks while Creighton's guards - Ryan Nembhard, Baylor Scheierman, and Trey Alexander - all played efficient basketball en route to 90 points for the Blue Jays.Andy and Leif also take a look at some draft hopefuls whose stock are up and down, including Houston's Jarace Walker who is up, and Oregon's Kel'el Ware and Baylor's Keyonte George who are down (right now).Finally, we look at some potential upsets that could happen over the weekend, including Saint Louis taking down Auburn and Clemson potentially unseating Iowa.Support Us By Supporting Our Sponsors!LinkedInLinkedIn jobs helps you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply.Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order.BetOnlineBetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts!Underdog FantasySign up on underdogfantasy.com with the promo code LOCKED ON and get your first deposit doubled up to $100!SimpliSafeWith Fast Protect™️ Technology, exclusively from SimpliSafe, 24/7 monitoring agents capture evidence to accurately verify a threat for faster police response. There's No Safe Like SimpliSafe. Visit SimpliSafe.com/LockedOnCollege to learn more.UpsideDownload the FREE Upside App at https://upside.app.link/locked to get $5 or more cash back on your first purchase of $10 or more Learn more about your ad choices. Visit podcastchoices.com/adchoices

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ryan Wohl is joined by Aidan Alperstein to discuss Arizona's impressive start to the season and preview the Maui Jim Invitational that takes place next week.

In this episode, see something BIG removed from the Pacific Ocean, learn how to #BeABetterBoater and “Travel the Seas,” and hear why Jeff Bezos' yacht sneaks out at 3:00 AM. Plus, we talk to Stacey Dunn from Maui Jim to learn how to pick out the best pair of sunglasses and insider tips and tricks on maintaining your favorite pair. 

The Bluejays learn they'll be down one basketball player, and Connor learns that Maui Jim sunglasses have a lot of listener support. Also, the physics of throwing a cheeseburger are hotly debated.

Who wants a chance to win Maui Jim sunglasses

In this episode, Captain Nick discusses the benefits of a good pair of sunglasses for the boating life! MarineMax carries both Costa Del Mar and Maui Jim sunglasses which are two of the most well-known water-focused sunglass companies in the world. Comment below with your ideas and we may choose your boating tips for future episodes!

In today's episode, Diane L. shares how her running has evolved over time. She takes us along as she shares how she got started while living in the Midwest and how one conversation with a medical professional friend led to a lifetime of lacing up. We also talk about how Diane uses her racing experiences to compete, often being an age group winner, year after year. And she opens up about what it has been like to move away from competitive road racing while still spending time in nature with sports such as snow shoe running. She inspires us to get out and enjoy nature! Links below are to races and events mentioned in this episode. The 2022 World Snowshoe Championships will be hosted in Caviahue-Copahue, Neuquen, Argentina on September 3, 2022--doesn't that sound like an excellent adventure! Thank you for tuning in to the 50 State Finish Lines Podcast. Please share with friends. Mizuno Wave Horizon Running Shoes- https://www.mizunousa.com Saucony Peregrine 12- https://www.saucony.com Powerbeats Pro-https://www.beatsbydre.com/earphones/powerbeats-pro Sunglasses by Maui Jim- https://www.mauijim.com/ Fitbit Sense- Fitbit.com Dion Snowshoes: https://dionnevitrek.com/ Acidotic Racing Kingman Farm Moonlight Race- http://www.acidoticracing.com/kingman-farm-moonlight-snowshoe-race/ Market Square Day https://proportsmouth.org/events/market-square-day-10k/ US Track and Field, Mountain Running https://trailrunner.com/usatf-mut/ Mt. Washington Road Race-https://mt-washington.com/mount-washington-road-race All Terrain Seriesh-ttps://newengland.usatf.org/events/2021/2021-usatf-new-england-all-terrain-series World Snowshoeing Championship https://worldsnowshoe.org/2022-world-snowshoe-championships-argentina

The MTE's are underway, as the Mohegan Sun Casino had a true NCAA tournament feel on Sunday. A few other tourneys in South Carolina and Florida produced some interesting results. That and a brief review of the Maui Jim tournament held in Las Vegas, again due to the COVID-19 virus spreading across Hawaii. Finally, welcome back Dick Vitale to the ESPN airwaves as the top 2 teams in Gonzaga meets UCLA once again late on Tuesday night for those watching in the Eastern and Central time zones. Happy Thanksgiving to all of my online friends in the United States. Please continue to stay safe and healthy. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Cet épisode est réservé aux contributeurs patreon : Vous avez accès à tous ces épisodes à partir de 2€ par mois. Voici plein de conseils pour bien préparer son voyage en Norvège. Comment venir (avion, voiture...) à quelle période, où résider et comment moins dépenser pour profiter de la beauté de ce pays magnifique ! ---------------------   Pour louer un voiture moins cher : Rent a wreck Enregistrer son véhicule pour les péages lorsque l'on vient en vacances ou sur EPC L'application météo : YR  ---------------------- Les accessoirs anti-moustiques :  Le bandana   La raquette : https://amzn.to/3yFcnGV  Les lunettes de soleil Maui Jim : https://amzn.to/3iLsldd  ---------------------    Consultez le site  www.uneblondeennorvege.com pour plus d'infos.  ---------------------   Soutenir le podcast : www.patreon.com/uneblondeennorvege ---------------------   Écrivez moi si vous avez des suggestions de thèmes pour les prochains épisodes : contact@uneblondeennorvege.com  

Voici plein de conseils pour bien préparer son voyage en Norvège. Comment venir (avion, voiture...) à quelle période, où résider et comment moins dépenser pour profiter de la beauté de ce pays magnifique ! ---------------------   Pour louer un voiture moins cher : Rent a wreck Enregistrer son véhicule pour les péages lorsque l'on vient en vacances ou sur EPC L'application météo : YR  ---------------------- Les accessoirs anti-moustiques :  Le bandana   La raquette : https://amzn.to/3yFcnGV  Les lunettes de soleil Maui Jim : https://amzn.to/3iLsldd  ---------------------    Consultez le site  www.uneblondeennorvege.com pour plus d'infos.  ---------------------   Soutenir le podcast : www.patreon.com/uneblondeennorvege ---------------------   Écrivez moi si vous avez des suggestions de thèmes pour les prochains épisodes : contact@uneblondeennorvege.com  

Mark Titus and Tate Frazier are back with the official brackets for the Maui Jim Maui Invitational! Then, Sam Vecenie from The Athletic joins the show to preview Thursday's NBA Draft. They wrap up the show with a spirited debate on the SEC's transformation into a super conference.

I used to be loyal to Ray Ban sunglasses...until I found Maui Jim's. And I used to loyally read the Melbourne Age website every morning...until they put all the content behind a subscription wall. As brands and businesses, we like to tell ourselves that our customers are loyal. They may well be...to a certain extent. As long as it suits them. So long as the current iteration of your product or service fits to your customers prevailing wants, needs and circumstances...they will be loyal. All things being equal...they will be loyal. But all things are almost never equal. At least not for long. #customerloyalty #brandloyalty #consumerbehaviour

La mejor noticia fue ver a Rafa Cabrera Bello que se puso líder el primer día con -8 y pasar el corte y que le han hecho subir algunos puestos en el ranking mundial. El sábado dia 15 se jugó el primer torneo Canaries Golf y entrevistamos a Angela Smith dueños de la marca y nos contó como fue dicho torneo. Ya queda algo más de un mes para que se juegue la tercera edición del Día de Canarias en Mondaríz y hablamos con Víctor Sauca de Mis Torneos de Golf, que nos habló de las últimas novedades, incluyendo el concurso que va a ver a través de Radio Marca Gran Canaria y Par4 Media. Se va a sortear unas gafas Maui Jim.

Join Take 5 with SITE conversation as Carina Bauer, CEO of The IMEX Group and Immediate Past President of the SITE Foundation shares her thoughts on our way forward.  There's a bright sun coming up on the horizon. Get your Maui Jim's ready.

Steven Kotler’s new book, The Art of Impossible, is out. It’s $27.99 everywhere books are sold BUT you can only get the book and a battle-tested set of Free Peak Performance Tools and Trainings at

Transcript:  Aloha! It's Robert Stehlik with Blue Planet Surf.  Welcome to the very first episode of the Blue Planet show. I'm here in my home office, in the garage, and my neighbors are doing construction. So you might hear some noises from outside. I'm super excited about this new show and my first interview is with Zane Schweitzer and the show is all about wind foiling and lifestyle and technique. And so on equipment and anything about wing foiling which is what I'm super passionate about right now. And I want to know more about it. So that's why I want to interview all the top thought leaders on the leading edge of the sport athletes, designers, and so on. And next week's interview is going to be with Balz Muller He's in Switzerland. So we got a big time difference. I'm super excited to get him on the show as well. And talk a little bit about his super radical moves in wing foiling. I was inspired to start the show by Eric Antonson's progression project podcast, which if you haven't listened to it, you should check it out. I've been listening to it when I'm driving around. It is really a great podcast? And I'm going to post these interviews not only here on YouTube. But also on podcast channels.  That's going to be available soon. So if you don't have time to watch the whole thing on video, we will also have this available as podcasts. And I know it's pretty long form interviews, but I know if you're into wayfinding as much as I am, you'll be interested to watch the whole thing. So in this video, I asked Zane about his background as a Waterman. He started really young as a professional windsurfer and then stand up paddler. And then now as a professional foiler and also a coach and teacher. So he has a really good background. And then he talks about an accident. He recently had a really deep cut from his foil and the, from in the waves. And there's a lot of learning experiences that he shares in that. So it's good to listen to, but the visual is pretty gory and bloody. So if you're sensitive to that, he might want to skip ahead to around 30 minutes where we started talking about wind foiling, actually wind foiling. And then we talk about when filing a bunch and then at the end, We talk about life and life during the pandemic saying positive, having gratitude and so on. And that's actually my favorite parts of stick around for that really good stuff in the end too. So I hope you enjoy the show without further ado. Here is Zane Schweitzer. All right, Zane. Thanks so much for joining me. It's my first time doing this blue planet show. So super stoked to have you as my first guest. Yeah, thanks so much. It, yeah. It's great to have an opportunity to chat with you again, it's been a while since we've got the connect. So let's start a little bit about your, tell me a little bit about yourself and I'm gonna screen share and play some video of you growing up from YouTube. Let me see here. I was going to play this video.  Can you see that? Yeah. All right. So tell us a little bit about yourself growing up and all that. Yeah, I grew up here on West Valley over in, Kahana and, being surrounded by my big brother. Who's five years older than me and all his fans and as well, my, my parents. And all their friends I got to be surrounded by some pretty amazing watermen and water women. I think my brother really had a huge influence on me though, because at that time all him and his friends were like my heroes, like they were all the up and coming junior pros and the sharp board surf world, like dusty Payne and Ian Walsh and Granger Larson and clay Marzo. And so I was always chasing those guys around and. So I got introduced to, big wave surfing at Honolua Bay at a pretty young age, just chasing them around and think big wave surfing, really set me on a journey to just be super in tune with the ocean. When, as soon as I started feeling like the excitement of riding big waves, that's when I really fell, I was just caught by. No. And for all by the ocean, because the, for that time, I was probably more enthralled by my little mongoose bicycle, but yeah, pretty quickly, started to, get into winning, surfing and all that kind of stuff. And on the professional tour, I was about 12, 13 years old. When I first started on the professional tour for wind surfing. Yeah, I really, I first met you. That was that battle of the paddle, right?  The second battle of the paddle when you were just a little grim, I think just traveling by yourself, doing the race when you were still pretty young and yeah, and that was years after too. I was already a pretty. Familiar with traveling at that point, by the time standup paddling came into the world. But it's cool to see it go first full circle. Because when I was competing as a professional windsurfer, all of a sudden Starboard's started to make these standup pallet boards. And of course we heard of them seeing like guys like Laird Hamilton and Dave Kalama out, driving paddleboards, doing downwinders and stuff, staying fit. I would sent us, sent me one actually Connor Baxter, and I believe we're like the first people in the whole country to, to get a standup paddleboard from star board. And we had so much fun on them before the wind surf event started. We would we would bring these up pal events on our travels and, before the wind came up, We would be out in the water, palling around catching waves and, doing all that kind stuff. And everywhere we went, people were like, what is that? What can we try this? And we would, young little, 13, 14, 15 year old. And we were like hosting clinics all over the world already at that age at wind surf events, sharing this new sport of up paddling and. And it's cool to see it come full circle.  We've seen kind of standup Palin and go from being,  this little, a niche of a thing to the world's fastest growing sport. And now here we go again, we got star board sending us hydrofoils. And earlier before that, I got to work with Alex, a Yara and this was my. My real first enthrallment with Stan, with with hydrofoiling excuse me. I tried it before with Brett lyrical when I was probably 10 years old, but it was just like one time and I was able to get up and go in, but my legs were too small for the strapped in boots. Cause at that time it was on a first-generation rush Randall. Foil Bret lyrical and all the boys layered Hamilton, all those guys were using and, they had one on the motu Island and, they asked if I wanted to give it a go and I threw my feet in it and was able to get a feel for flying, but never, I don't know. It just was a one-time thing. And until I saw. Alex testing these downwind foils. And I got involved with that early round of development with Gofoil and I, it just changed changed my world for sure. The first time getting out on a foil one of his gold foils, I remember riding it all the way to the beach and thinking this is the funnest thing ever. Like it was my Dan, the Hina, which I grew up riding and Hola Hina doesn't really ever get too exciting if you're, used to surfing barrels or, overhead waves, it's more of a longboard spot. But with the foil, it was so exciting. These little knee-high away, we were able to, ride all the way to the sand and then even pump back out. And this was. Before pumping was even a thing. It was just like, wow, we can make our way back out there. It's just Johnny, and it's amazing how fast it's changed because that feels like that was just months ago, let alone years ago. And  the gear has really changed. At that time we were putting 12 foot six race boards. Onto down lenders with the foil. And then we literally Ross mucin the owner of starboard and cornerbacks there. We would, you're on the boat. Cutting a foot at a time off the board. Oh, okay. 12 foot six then it worked. Let's try 11, six, then there's Stan on the boat with the hat saw cutting a carbon fiber all-star race board just chopping foot after foot. And then we got down to I want to say we got down to maybe eight feet or nine feet long. And the foil was just too far forward. At this point, it was like, it was just a scrap. And we're like, okay, now we know let's just go small. And after that I put a foil on my shortly after that. Maybe not immediately after that, but Modify the box huddle box onto one of my hyper nuts, a 69 hyper not, which was one. I know I've used that board a lot. Standup paddle surfing. And I already had the board around in my garage and had this thing modified for a go for oil. And it was so fun to be able to get out on a down Linder and just. Not even touch the water from malico bolts all the way to call her the Harbor, but not only that, the be going faster than I ever could have imagined and having so much fun the whole way down. It's. I don't think I've done a normal download mirror on a support. And it's probably been about a, I'd say four or five years since I've done like a solid season of training on a race board for down lenders  racing scene. You gave up on that pretty much. I didn't give up on it. I just, I'm having so much more fun doing other things and so much more other opportunities doing other things. There's, there was a few years in my career and in my life stand-up paddle racing had the most opportunity and there was a, it was floating my lifestyle to be able to be a big wave surfer at winds there for Astana, pallor, but really I was floating it from stout, pallor races and.  Now I feel like we have, we've had a little bit of a shift in trends, stand-up paddle racing and it's just taken a little bit of a dip and either foiling and wing riding or just taken off. And my sponsors are excited about it too. So if I love it and my sponsors want me to keep doing it. Then why go compete in a Lake in Europe to go paddle 17 miles flat water? For me it's not exactly where my heart is it, but I'm all, I'm definitely a guy who sees opportunity. And so I knew that I could train and I could be a great paddler. And I've won most of my world championship event wins that are under my bill or from racing. And it gave me so much experience to travel the world and to, get a taste of, really what it's like to be a true professional athlete and racing racers. I definitely it's different than surfers. You get into diet, you get into training, you do everything you can to get that incremental increase. And so just transferring those skills that I've learned in professional stand-up paddle racing. Into my surfing lifestyle, whether it's big wave surfing or foil surfing and wind surfing, I feel like I'm able to, make goals and smash them. And it's whether it's a mental obstacle or did I say mental, whether it's a mental obstacle or a physical obstacle, I think between the preparations that an experience in these different areas of sport. Can can implement it, even if it's just I'm just the, my wife and I are starting up our own a foundation this year. And it's funny because a lot of the lessons I've learned in sport, I'm transferring into business too. And yeah, but I, you do a lot of good things like beach cleanups and looking kids and all that kind of stuff. Is that what your foundation is going to be doing too? Yeah my, our unofficial not-for-profit that I've ran for about 12 years is the insane super drums. And we've introduced over 4,000 kids. We've lost track by now. It's been so unofficial, but definitely I'd say over 4,500 kids in the last 12 years to ocean spore and ocean activism and conservation. And our main goal of course, is getting them stoked on and having fun with each other. They're on the water. And then at the end of these Oh, and then at the end of these events, get the kids hands on with the beach cleanup or some sort of a science and education exercise around coral reef for microplastics or the Marine biology and the. Eco diversity in the area, there's it's a lot of fun. So that's something I've been enjoying doing on my travels and at home, on the side of competing and and training. And it's really rewarding because I give so much credit to where I am right now as a professional athlete, because of all the lessons and all the mentorship. I've had from, guys like Dave Kalama and my dad and Brett lyrical and Archie CalEPA. And I'm just so grateful to have had these these positive influences in my life. And I think growing up, my parents always encouraged me to share those same experiences. And now at COVID hitting, all contests going to nothing, it was a good time. I thought to really actually make our foundation official. So yeah, this is maybe one of the first public announcements actually. But our new foundation is  and Yeah, we'll link to that and have a place for people to get more information prepare. When I asked you by doing this interview, you told me you were laid up with stitches and so on.  Just wanted to get into the story. I probably just posted this video a few days ago on YouTube. So tell us about this day. I just stopped telling the whole story with what happened and stuff. It started off as, a pretty fun day just trying to hunt for some waves. And I knew it was a pretty windy day. So I brought my wing foil and foil gear as well. And  scored some waves at home, the little Bay first surfing, and there was a blast and the whole time I'm looking at the wind line, just thinking all it's cranking Lynne. And I cut my S my surf session, a little short to go wing foil at one of my favorite shrimp training spots, unless Molly, and it's a little more countryside. There's usually no one out on the water when I'm, if it's windy out. And definitely the only person, laying foiling the area. And so this same to go for this day. So I went out on my own very quick session. The tide was pretty low, which is normal for this spot. So I'm just getting my board out, upside down with the foil up and right before I cleared the reef, there is a set that came and it wasn't a big set, but it was, it was about head high, little overhead. And it was enough for me to hesitate letting go of my board because I had no leash with my board. And so I held onto my board, like just bear hugged it. And in the whitewash, as I'm getting pounded my foil swings around and mix my leg, or I might've even kicked the foil. I'm not even sure. Which part of the flow you hit or are you not sure? I'm almost positive. Just from the shape of the cut. My mom was positive. It was the trailing edge of the tail wing. And it wasn't very wide, but it was very deep. And that's why I say that because my tail wing isn't super wide. But it went a good inch and a half, two inches all the way to the bone. And so that's why I think it was the tailing. And the buzz is probably the sharper to it. Yeah, exactly. And so I'm guessing it was that trailing edge of the tail wing and was able to get in at an angle to go. Go down deep as opposed to slice. And so when I got, it definitely hurt, it felt like more of a Charlie horse at first, but as I'm getting back on through the waves, I'm like, I felt something flapping a little bit against my leg and I'm like, I lift my foot up out of the water, which you could see in the video. I'm like, Oh man, this, I cut myself. And just went straight in from there. And  learned a lot through this video and as well through my talk there, because I ended up doing tying my leg a little bit with my leash. It just seemed like the right thing to do. It was already attached to my leg. And I tied off my, my my calf a little bit thinking, I could slow down the bleeding and That for everyone who's watched this video and I've included in the caption as well. There's a big, biggest learning lesson for me is you probably don't need to turn a kit an injury, unless it's too big or messy of a cut to have a pressure, a wrap on. And so a pressure wrap would be better. And once I get back to my car, I realized, Oh, I got duct tape. And so I ended up using duct tape and And I also didn't know I had this little, I almost forgot I had this little first aid kit in my car and it had these gauze pads. And so that would've been ideal instead of tying it, just putting the gauze or a clean shirt or something, and then wrapping duct tape, a pressure wrap for a cut like this the time that a tourniquet would be necessary from what I learned. Is say if it was like a really wide open cut and you can't just put something over it to stop the bleeding and so yeah, I could have actually made my, then my situation worse if if I had a long drive, luckily I only had about 30 to 40 minutes before I was taken off the tourniquet and being seen by a doctor and Yeah. So that was my biggest lesson from that is yeah. Mean, I think for everyone who's into sports in general, but also hydrofoiling or surfing and that's over reef, it's always good to have some sort of first aid kit. This one that I had in my car was crap. It's a generic first aid kit now. After really having to deal with that. I'm like, I've re reassessed my first aid kit and I have a nice, a good sized bottle of alcohol and hydrogen peroxide. So immediately you could wash the wound and the area around the wound. You could have a bunch of gauze. There's, my gauze is great and duct tape or our ACE bandage. Cause then you could do a pressure rap, but I was lucky that I had some gauze, cause I probably would have ended up just doing a dirty shirt or something. Yeah. It looks like that duct tape was the best movie they made because then get a tight on there. Obviously we have a little bit of a delay here. That's why we sometimes talk over each other as  silence, but So in terms of like your learning experiences, obviously you said first aid kit, that's suitable for deeper cuts and stuff like that. What about Foil Hatton lane or, have you thought about just like Sandy, the trailing edge and here for us to make sure it's not as sharp or like any other learning experiences that you've been passing a hundred percent. To avoid all this, just wear a leash, like I, I had a 10 foot surf leash in my car that I used for my surf session before. And I actually, I was like, shoot, I forgot my foil board lease, which is normally a short. And thick leash. And and I held my longboard leash from my hand for a moment. And I'm like, ah, nah, I'll just know these shit today. It's nothing too crazy out there. This is just another session. I'm always out doing this anyway. And I, and because I didn't have Alicia on my board, I held on to my board and I kept it close to me. Whereas if I just had a leash on my ankle, even though it might not have been a dangerous day or anything that I can't. Control. It was a random situation where I chose to keep my gear closer than it needed to be. And so add a question button, this video real quick. It said that the clinic closes at 3:00 AM. You got there at three 15 and then, but then all of a sudden you're inside. Is that the same clinic or did he have to drive somewhere else or no, I had to drive to a different clinic all the way down. All right. No, not to call Louis. Luckily there is another Hina clinic open that closed at four and I was able to go visit them. Okay. Okay, cool. Yeah, I was wondering about that. Sorry, I should put like the little annotation or something on the video, so people know. Yeah. It seems like these nurses are really cool. And and then I was, I'm not going to show all thing. It's pretty gross. But then you actually pass out while they're stitching you up. Yeah. The funniest part was, these nurses are they're foil and they surf and we're already friends. And so when they saw me come into the office, they're like, Oh, what happened now?  And we got to, we we got to have fun with it and everything, but yeah, why I asked if they don't mind me filming and they're like, yeah, that's cool. Just don't pass out on us all laughing. And I'm like, yeah. Okay. Whatever, I'll be fine. I normally am pretty good with with all that injuries and treating, being there to treat yeah. But I think I got a little overwhelmed because I'm stitching, they're stitching me and I'm filming. And then all of a sudden, my mom called and my mom, when my mom called, I went to go answer her phone call. And as soon as I lifted the phone to my head, I just remember saying, I think I'm gunna. And I just. Went out. And luckily the other nurse that was there, caught me from rolling off the table. Oh, they also injected some like local anesthesia. Yeah. Yeah. Cause they, they really had to go deep in and clean it out. So  they shot me with Santa Ana, STI whatever pain relief stuff. And then they really got in there and scrubbed it with With these these hospital grade bristles. Yeah. So that's a important process, clean it because you don't want to get an infection, especially when you have a deep cut like that.  They ended up doing three different layers of stitches, one against the bone to close up the muscle. And that, that bar, or that bottom layer, and then another in the middle to pull together that Whitey, fleshy, fat look and stuff. And then another layer on top to close it all up. And by day two, I already felt an infection coming on. When my leg was starting to get swollen, my glands were getting swollen. I called up the doctor and I'm like, Hey I think it's getting infected. And so I came in and sure enough, it was They needed to on day four, I think it was, they reopened the whole thing. They cut open all three layers of stitches and they had to do this process all over again, where they got in and scrubbed it with the same stressful thing and and just flush it with beta Nene and all that good stuff. And and yeah, it got pretty bad actually to a certain point where I'm sure you're pretty familiar with staff and Marissa Robert, being here in Hawaii for so many years, but it's nothing to take lightly. And I've been hospitalized many times and threatened to even, have a lambs cutoff if it were to get any worse. And so I was on top of it, but. This infection happens so quick. It was crazy. And it got to the point where I was like, they almost sent me to the emergency room to get antibiotic Ivy, drip just through my system or I'd have to pretty much stay there for 12 to 24 hours and be monitored. But luckily we were able to catch it, and they reopened it. They were really aggressive with the cleaning and the draining process when they, when this. Dr. Heidi here stitched me back up after reopening it and cleaning it. What she did was she placed a rubber piece of tubing on, under the the bitches. And so for them, for the following days, it could actually continue draining out as it's healing. And that's what really, I think, did the job, was, that getting back in there and cleaning it.  And now I'm on the man. I think I'm in the clear and hopefully be back back on the water in the next five days or so. Nice. Wow. What an experience, huh? Yeah, I've had the same thing happened on my back like that. I hit the back the reef, lift my back and have a big cut and they sorta shut it and then it got infected inside and you had to reopen it and stuff like that was pretty, pretty bad zone. Whenever you have cuts like that, you almost have to heal from the inside out. Yeah. Otherwise it's and so you got the C bacteria. Yeah. It's gnarly, but anyways, let's not talk about that anymore. It's pretty good. Yeah, we got viewers tuning out. Get nosy. Yeah, maybe we can but yeah let's talk about wind fighting. Cause that's what my show is really supposed to be about wait, it goes into some wing foiling there after the doctor clips. Oh yeah. Let's play this one here. We get on West Molly last night. It's a good one. But yeah. So how long have you been waiting for now? I could look back at my journals and probably get an exact date, but  want to say. It was 2018 where I first got to try one with Alan kudus and Pete Cabrina at Kanawha or out wind surfing. And I saw them using a prototype Cabrina one. And I remember thinking, I, I saw it around cause Kai had his videos folk now with one of his wings on the early on. And this was around that same time. And. I remember talking to uncle Alan and uncle  I can I sample, I can sample uncle and they both looked at me with the most concerned look and they're like you don't have one of these yet. And I'm like, no, I don't have one of those things yet. Like what I try and they're like, God, this is the only one we have, like in all of Hawaii besides the one I had. Yeah, but just don't do anything crazy on it. And I'm like, okay. And and they were all pissed, because I got up on the thing and right away, just boom, just, I was up and riding and doing planning, jibes and tax. And I came in, Oh, that's pretty fun. They explode Mitch. And they're just all pissed. Like you just came in and out and we've been trying to do this for weeks and you and I met, I even threw a backflip on my first run out. And I, I remember thinking,  just from all my wind surf experience right away. And of course with the foil experience too, it was easy to put it together. I got up and ride. I'm like, okay, this is cool. What else can I do? Let's just roll the emotion of a bathroom. And I remember thinking like, Oh there's some potential in this for some pretty fun stuff. And , I very clearly remember sitting down that night and writing an email to to Stan and saying, Hey, Spann, I know you've been a little skeptical, wondering if this wing thing is going to be a trend, but  think this thing's going to stick around. I think it's pretty functional, and sure enough, here we are What two years later, three years later, I don't know what it was winging is taking over the community and in Maui at least, I mean on Maui everyone's winging. It's crazy. Yeah. Yeah. They call it the wind surfing crowd, but also the. Circle the prone surfers, I got into foiling and now they want to win foil. So it's almost like a bigger community than stand up paddling or wind surfing was that it seems like, yeah, just what's in many ways, it's bringing everyone together, which is cool. It's bringing everyone into one community, which it should be. It should be the ocean community,  and that's why I've really loved my experience with wing. Foiling is. Just like you said,  we're the real popular spa on Mallory right now is called Hulu Harbor. Now that's also one of the more popular spots for canoe paddling. It's also one of the more popular spots for foil surfing over at the break. And so now you have all these different communities merging together and everyone's getting a little taste for the wing stuff itself and yeah, so it's really cool to be able to also, I think the most unique thing though, is seeing surfers shortboard surfers, cause to me, a lot of my friends who shortboard surf are the most closed minded when it comes to being multi-faceted with multiple sports on the water they just don't care to do anything else. They just want to serve for you. If it's not good enough throughout the board, they don't want you to do with it.  And now I have friends who are like totally transitioned into foiling and wing riding, where it's hard for them to even get on their shortboard anymore because they just have so much more fun and feel that sense of freedom that we get to feel. And I, I don't think surfers truly understand that sense of freedom that a wind sport has. But it's, a lot of surfers has had the opportunity to get into. Hydrofoil surfing. Now, hydrofoil surfing is a good stepping stone into downwind riding. And then once you get into downwind foiling, you're like this you're tea, you're getting a taste of what that freedom is like. But as soon as you put a sail on your hand or a kite in your hand or a wing in your hand, You could just explore anywhere you want. It's a real special activity too, that really taps into the freedom of accessing all these different places on the water and being able to just explore up and down the coastline. So Zen, obviously in this video, you're doing like three sixties. You're practicing, like doing them over and over trying to get them done. So can you run us through kind of step-by-step what exactly what you're doing and like your hand placement and so on. Just give us like a step-by-step run on. Yeah, totally. And if anybody's interested for some more of this step-by-step stuff, I have a zero to hero wing boarding tutorial on On, I believe it's a free wing YouTube channel. We have seven episodes currently including a three 60 deep, really breaking it down. Should we take a look at that one? Okay. Probably better. So as I'm talking and get a better visual. But yeah, I've also, since COVID opened up my coaching and mentorship online to virtual classes, and so I started up the water sports division on belays coaching to IO real popular soccer coaching platform online. And we did we did a partnership with them to do foiling surfing and stand-up paddle. And so that's been a lot of fun too. People have been sending me a lot of foiling and wing clips lately, and it's a lot of fun to be able to break down these different maneuvers and help people from home, improve improve their confidence on the water with the foil or with the wing. Yeah, no, you've always been really into coaching and analyzing the technique. Yeah, I think that's something I really like about your videos to you're trying to break it down and make it easy to understand, but actually it's about tax and jive, so that's probably a little bit more applicable. But yeah. Like for more, a little bit more entry level stuff. Yeah. So one, one of the biggest things that people I think are asking me about are inquiring about on my social media channels and as well through my coaching is how to better their jobs and tax. With switched with switching stance. A lot of people coming from a surf or up paddle background aren't as familiar switching their feet with each turnaround as say a wind surfer or a caterer, it might be. So what I found to be a really easy breakdown of the jive is to be able to first do a little edge up wind. Don't just get lost going downwind because then you lose power in your sale. And so what I, what are your wing? Excuse me, before you turn downwind for your jive, do a little edge up when it's like to have power in the wing, or just make sure you have power in your wing, and then you could actually follow through and lead through your turn. Do a nice turn, holding the wing up above your head. And once your nose is pointing straight down wind, you can let go of your backhand and then start to transition your backhand to your front hand and your front to the back. And that's the point where then I'll start to do a little pump with the board up and down. And I switched my feet with the up and down motion. I found it to be a lot easier to. Go through that little quick motion of changing your feet from regular to goofy, or regular motion with that up and down pump with that rollercoaster motion, as opposed to just trying to go straight, stay still and then jump into position, and so that's something to really keep in mind that a lot of my students have found to be super helpful is both do your turnaround first with the wing. Once you switch your hands, your cross stance. Then you could go up and down with the little pumping motion, little roller coaster. And then on your, before you start driving down from a higher altitude, you could slide your slide your back foot to the middle position and do that quick transition from from your back foot to your front foot. And of course everyone's weight distribution and pivot points is going to be a little different according to their board and their foil. And it really just takes time getting that confidence and the quick shuffle. But remember that the wing is going to allow us to have the S the ability to do that shuffle, and also the slight engagement of the foil up and down. And so give  your foil something to do with that up and down motion before you go into that switch, and also make sure you have a little bit of power holding your weight up. So you do a little wait lists of footwork. Now one of the best exercises to practice this kind of stuff. I think for cross spore is his longboard surfing,  doing your cross, cross stepping and stuff like that. Also even just walking a curb in the parking lot before you go out, walk the curb and cross step your fee and maybe practice doing some quick changes with light footwork from one stance to the next. And Yeah, for the most part it's repetition. Even for me coming in from a windsurf background, it took me a little bit of time to really dial in getting comfortable and, still to this day there's certain situations where I'll choose to stay in my goofy foot stance. What I mean, especially when you haven't really, the smart board is actually, it's pretty hard to switch stands on. Yeah. You just don't have weapons room for two foot straps and stuff in the front to it. So you're on a wall and most guys that ride in shorter boards, they just don't switch their stance. But, and then another helpful tip is to when you do switch stance at the beginning, it's good to just. After the jive just dropped on the water, switch your feet and then come back up on the foil again. That makes a lot easier, until you're comfortable moving your feet around while you're up on the foil. Yeah, totally. You could bring the board back down to the water and have that extra stability for sure. Yeah. Yeah. Those are good tips. What about these jumps? Any, can you break those down? Yeah.  No for a little bit there. I was like starting to get a little bit I'm bored with the three 60 and this donkey kick. Cause it was like like everyone was doing it and it seemed like it was one of the only tricks you could do. And sure enough, that, that motivated me and I'm sure a lot of other people that try and get creative doing other things But these three sixties definitely gave me a lot of excitement in between that transition, cause the donkey kicks are probably the first maneuver I worked on and really dialed the three sixties, both front side and backside both into the wind and downwind were really fun. Variations of maneuvers to work on. And so I'd say the easiest variation of the three 60 is the downwind rotation in your normal stance. So not S not switch, not on your backside, just going out with in your natural stats are going in. If your natural stance is going in holding the wing doing a nice edge into the wind. Okay. And then a slight poll on the backhand as you kick your back foot out behind you and rotating downwind. And that one is a really fun variation, but what helps is to the quicker you transfer your hands. And as soon as you, you get off the water with a slight edge into the wind. Then you could give a little poll with your backhand, but it's more so just kicking out that back foot and almost doing like that one 80 motion with the the foil board. Once you let go of your back hand, that's, what's going to really light up your rotation. And so if you want to slow down your rotation, like in that one right there, I held on to the last moment to keep my rotation steady. And I'll have a change of pace, but if you want us to really speed it up, let go of that back hand, switch your hands and you get that quick rotation. Yeah. Now once you do come down, you've got to switch your hands really quick. Now this was actually a. Different from what I was explaining the X thousand, a backside one, but that's a good example. There's four different variations of three, six. These you could do your natural stance, your switch stance. And then you could also do it with a downwind rotation or an up window occasion. Have you tried the ones with the up? I've been trying to do the ones with the Uplander rotation, but keeping the sail keeping the wing and just spinning the wind when the wind have you tried those. It's so funny. Every time it looks like that every time I want to do one of those, like three sixties without into the wind without letting go, I ended up doing a backflip or like some sort of a sideways backflip. And it's funny because I have wing riders. Ah, shoot. I'm spacing his name. One of one of the last, so there's that wing event in Brazil? I think the guy got sec, second place. Oh yeah. Paul's Miller, right? Who got first place? Paul Mueller. Oh, and then what's his name? A younger kid. Yeah. I'm from new Caledonia. Tetouan yeah.  Teton. So Tiguan. Actually messaged me and he was like, dude, how in the heck are you doing your back? Flips like that, like more like straight up and down. And I responded back to him, dude. How in the heck are you doing you're sideways spinners? Yeah, it's just, our unique style is more I'm I more naturally can throw the top to bottom.  More like up and down type of flip, but I have a harder time with that more horizontal spinner.  seem to have the opposite where he maybe has a, some sort of a block for the straight up and down, back flip, but can do the sideways back flip slash three 60. And so I've been actually playing around with it quite a bit and still haven't. Felt super comfortable with that maneuver. But I do feel like the backflips are keeping me real busy. The other day I came pretty close to landing a double back. Oh no, maybe walk us through the back slope. Yeah, like what's I see it's almost like you're doing a windsurfing backs will be look for a steep ramp and you just throw yourself back, but can you break it down step by step a little bit? That's something I've been wanting to try. This is the backup.  As a windsurfer and for the Winster viewers that are listening you can relate to this Robert, approaching a lip or a wave for a back loop and a friend, a push loop is a little different, right? So I was making the mistake early on with my back flips of going too far into the wind. And there's a certain point where just the wing would be like awesome all up against my body. And then it's hard to bring the wing back in a position where it's getting powered up. And so then I started approaching it more like a push loop where actually just before you hit the wave, Go at a straight reach, maybe even a little bit on a downwind reach. And so just slightly downwind into the wave so that you could actually have the power in the wings throughout the rotation or throughout the majority of the rotation. And so you could see right there, there's a moment where  the back wind the wing like a push loop. But I'd say it's easier to do this with a little bit of download, as opposed to a little bit of upwind. And so right there, slight back wind. And then what you'd want to do is not have it get stuck in that back winded position. You want to be able to whip it right back up and over your head. So the more you could have the wing powered up throughout the rotation, the more smooth it's going to be. Okay. So you're saying go a little bit upwind more yeah I guess like a push loop, but then, do you think about throwing your head back? Like just trying to take, so I'm a takeoff. Totally. Yeah. So I take off point your point downwind slightly. And I like to think of it more so with the,  you angle the wing from pointing forward, like it is now to all of a sudden you just drive your upper pant your forward hand up your bottom hand around, and you're looking over  your front over your shoulder, behind your head and really throwing the wing like this, like whoop. Back towards the beach, you load up the power. So then you point it straight up in the air and then  your hands continue that momentum behind you. Now, all of a sudden you're swinging the wing behind you as your body's arched. And then from there you just got to, you time the arch, depending on how big your jump is. You arch more. If it's a big jump. And you are less than tuck. If it's a small jump for me, I have a lot more fun throwing it off of waves because I could get way higher and I could just have more fun with the arch and play with it a bit more. But the Flatwater ones you really have to spin them quit. You want to like it's all with the flat water ones. It's more of that slicing rotation. Like you go full speed. And you slice your foil slightly up Rand, a little bit. You hit that chop and immediately you're just throwing your feet up into the air. As your wing is getting powered up to the sky and pulling and throwing behind you. And with the Flatwater ones, I think it's really important to pull that front hand, pull that front hand in. And back when the wing sooner, rather than later. So you could  fold the, fold the flip as opposed to the smooth roll. Yeah. Cool. Thanks for that breakdown. Let's talk a little bit about here and stuff like, so what.  What have you learned about, the foil gear, the wings and all that kind of stuff?  Any, anything you can share on that? Just all top secret stuff. Not, yeah.  Try and ride whatever I can,  I'll try and give tests, test rides on all the gear, because I think. I think there's a lot of concepts floating around, but everyone's doing the same thing,  or at least in the past, it's been like that everyone was making the same type of thing type of design. Now you have people getting a little more out of the box. It's in a little more risky with the designs and concepts. And so testing gear right now is more exciting than ever. I of course work close with star board and AK durable supply coast. So the most majority of my sessions, I'm riding the star board foils or the AK foils. I've found that I've just wanting to go smaller and smaller. That's one of the biggest things that I've noticed with a lot of my wing riding lately is Anything with the wing in my hands, I'm probably going to be using a 1300, a thousand or an 800 on now. And so quite small wings, as opposed to what you might be riding in the waves. My most used wings Wing size for the actual LinkedIn. The inflatable wing is a four meter and a five meter. Believe it or not. Especially because I like a smaller hydrofoil wing. I sometimes prefer to have that little extra power to get me up and going. But of course on now you get away the three meter a lot. And those days where you do have the three meter wholly could really just feel so lively to be able to do some quick rotations and flips and things like that. But there's something about the four meter and the five meter that just flows. If you just want to fly high and. And flow.  Usually end up going one bigger than I want. Yeah, easy for beginners.  We usually recommend going with the bigger foil just because it makes it easier to come up out of the water and it's more stable and you can fly under then, yeah. The smaller foils are just once we get on a wave this cause the big foils. They're just not fast enough to keep up with the bigger ways or faster moving ways. And then for attorney to inquire that you do get that just the small nor the veteran really almost right. Yeah. Yeah. Th the idea is, the bigger, the more lift, the smaller, the less lift now with less surface area and a smaller wing, you also have the opportunity to go faster.  Would say if you're learning, you want to go on something around 1600 to maybe even 2000, if you're a bigger guy. Most of my lessons that I teach I'm at our foil school here on Maui. Cause we've been teaching hydrofoil as one of our primary activities, our surf school It's, most of our lessons are getting guys out for their first time on a 1600 behind the boat or a jet ski. And there seems to be a pretty comfortable size to not be moving too fast but have nice slow speed lift and control. But as you start getting better one of the things that you're going to start to notice maybe before speed, is that ability to roll into your turns. And so as a intermediate or beginner rider, you might not want to be rolling into turn so much. You want to do more flat pivotal turns where you're keeping the board flat, and you're just doing these direction changes, keeping the board flat, but. As you start to get better at it, you can have a little bit more opportunity for maneuvers, by leading into enrolling into your turns, the wider, your span is on your wings. The harder it is to roll into turns. And so that's one of the biggest reasons why I've really wanted to go smaller with wing riding. Because a lot of the time you're edging, right before going into the air for a big jump and a flip I'm edging into the wind for that last little bite of power. Or edging downwind, a little bit to release power. And so being able to have that little extra control of edging into the wind or Dowling turning side to side is important because as soon as the tip of the wing, Breaks the surface, if you're rolling over and you have a wide wingspan, th it's you're not going to be able to lean over as much before that wing hits the water and breaks the surface and then gets X-rated and you lose you lose all your all your lifts because air gets under the wing. And yeah, I think if you're working for more performance stuff, think about the width of your wing. Not necessarily just the size. Yeah. That's why I also like the super high aspect. Wings are not necessarily that easy to arrive because yeah, when you turn it, when you try to turn them, they breach more easily because they're so wide and I have such a wide wingspan and they don't have occurred. So having a lower aspect, sometimes in the ways it's actually easier to use a narrower phone. That's not as wide. But as I'm sure you're starting to see in your, local foil spots, it's, there's different types of foils. You have some people who are just really into pumping. Some people who are, who could care less about pumping and they just want to get their terms to be a little more critical and just make it look more like a shortboard maneuver, and then you get other guys who really want that. Just smooth ride and be able to not really turn too much, but just feel like their Cadillac, they're just cruising, and so depending on what style you want to achieve it's going to determine  your gear, and so if you like to pump around and you like to connect waves and you want to just stay up and riding, then Hey, a high aspect. Foil 13 to 1600 is probably going to be really nice. You might really like just pumping around catching plenty waves, but if you want to do start to do break the tip and do really nice snappy turns and really sharp radius turns, then maybe a more medium aspect, low aspects, foil. It's going to help for those sharper turns. So you were saying you do beginner lessons for foiling and stuff.  Maybe, can you talk a little bit about the most common mistakes people make and like sweet. Get some financing, just beginners, I guess the very beginning four-lane tips. Like what? Cause sometimes once you get more advanced, it's harder to think about  The challenges of learning. Yeah. Yeah, totally. One of the, one of the biggest things that I think helps for the student is to start with a clean slate, try to approach this sport humbly and almost forget about your previous board riding knowledge, because our surf knowledge, if we stick to it could hinder us. I also recommend doing some sort of mentorship or lesson if possible, because you, I've seen a lot of people who are very talented athletes, just beat themself up and spend more money than they need to both on gear and maybe even medical bills. There's a, there's an appropriate way to do this. And I, I tell you what. It's learning behind the boat or jet ski with a coach and in a controlled environment with the appropriate learning gear.  If you're a first time rider, you buy a kite surf foil on Craigslist and you Mount it to your short board and you try to go paddle around. I tell you what you're gonna have a hard time. So if you can. Get behind a boat or jet ski and start off with very little movements, keep your body and the majority of your weight over your your front foot, which is counter intuitive from other board sport. And also keep your center of gravity straight over that for oil or. More so you could think standing upright, which is also counter-intuitive from surfing. A lot of times surfing, we want to get really low and sometimes our butt and our chest has a tendency to get over the water foiling. We really want to try and bring our way over the foil. And so in the beginning, I'm always reminding my students, your center line, make sure your feet are completely along the stringer or the center of the board. Make sure you're starting off with the majority of your way over your front foot to keep the board on the water, make a goal of keeping the board on the water before you get into flight. And then from there you from control on the water, you could slowly distribute your way back towards your back foot and slowly achieve lift. Now, one of the biggest things that's going to help with the smooth transition here is to immediately shift forward again, because achieving lift is so much more easy than controlled landing. So as soon as you start to feel like you have control of the board on the water, your body over your front foot, then check your posture, stand up or rack. Keep  your body more upright and control that weight distribution back towards your back foot. And as soon as you feel that lift shift forward again, nice and smooth and bring the board back down because that transition. From nose up to nose down, lift to land is what's going to give us all of our control. It's that transition up to down, that transition from water flowing on the bottom side of the wing to the top side of the wind. So as soon as you feel that lifts shift forward again, and then you can take it slowly from there a little higher and shift forward, bring it back down. A little higher shift forward. And instead of bringing it down, just neutral, level it out, you're not going higher. You're not going lower. You're just have it level. You're focusing on your eyes and your breath your eyes focusing out in front of you, and also focusing on your breath, minimizing your movements, because the best thing you can do, especially if we're talking controlled speed behind the boat, holding the rope. Is keep your movements minimal and control your weight distribution from the front to the back and back to front. Do you have people like when they are being on the boat yard to all try to get out of the week or do you have straight behind the boat? Oh, totally. Yeah. I think you'll feel real quick. Those bubbles from the weight and this these. You want to immediately get out of the bubbles and out of the weight in order to feel a little bit of control and feel that smooth sensation of foil moving through water,  relate it to an airplane. Would you rather be flying on an airplane it's her the whole time, or would you rather be flying and smooth air? No, it's the same thing. If you want controlled flight, then try and find smooth water outside of the turbulence from the engine. All right. Yeah, it was this really good point. It's going to begin here. I appreciate you for sharing so much love to my YouTube channel, Robert. Yeah, I got it. That's the whole idea of play some videos while you're talking. So talk a little bit about like on Instagram you were showing some I had some footage of you when filing a jaws, getting  guess you were actually let go of the wing and then the assertive without the wing. Can you talk a little bit about that? Yeah, totally. So that was really exciting. I was a little under prepared as far as my equipment goes, because I only had My smallest wings I could get my hands on from AK was an 800 square centimeter. And this is something that I pump around on and surf with in shoulder high waves, but it was the smallest thing I had. So I decided I would build my experience out at payoff, then see how it works. And so I was out on my normal setup that we saw there in that video for eight. A four eight board with an 800 square centimeter foil. And I didn't have a jet ski year or a budget to pay for a team. And so I went out there thinking, Hey if it's a tow day and or if it's windy, I'm not going to miss on the action. I'm just a pump up my, and go wing into some waves and have some fun. And I was just thinking of it as like a way to stay out there and have fun, right. Accessibility opportunity. And and yeah, I ended up having a lot of fun, getting into some waves with the wing, and that was the first day anyone's ever taken a wing out at out at Paoli. And it was not as functional as I thought with that foil though. And the wing itself, because I couldn't get going fast enough with the speed of that wave. I kept feeling the sensation that I was stuck at the top of the wave or at the middle of the wave using my wing. And eventually with, because what happens? The wave moves so fast and it hits the Tradewinds to the point where the wind is literally going straight up. It hits the wave and it just creates a parent lift going straight up. And so as I'm dropping in, down into the wave, the force of the apparent wind against my inflatable wing is more. And so I want to drop in, but it's actually lifting me out the back. And so I thought. I'm just going to ditch my wing. I took, I went back to the channel. I took my leash off of my wing. I I  gave a little heads up to one of the jet ski drivers and I was like, Hey, I might let go on my wing. Can you get it? And he's okay. And so I went into the wave and I, right as the apparent wind started to catch me and lift me up, I let go of my wing and was able to just continue riding the wave with my hydrofoil. But, even then I realized it's not just my wing, that's slowing me down. It's actually my hydrofoil too. I mean my 800 Senan square centimeter hydrofoil, I felt like I was completely maxing the thing out, just leaning so far forward, trying to keep the thing controlled and Yeah, I still, I couldn't quite go as deep as I want it to or get as critical. I really ride how I wanted to, but regardless I got to build experience foiling out at  and I got to learn a lot about what kind of equipment might work and what isn't going to work out there. And no, after talking with Kai, he was like, dude, you're crazy. I can't believe you're out there with that foil. And I'm like, what do you mean? And he's I would never ride anything like this size on anything bigger than like a 300. And I'm like Oh shoot. Okay. 300, 400 good. That's a hell of a lot smaller than 800, I was happy to be able to pull off what I could with what I have, I don't have the big budget to make custom wings or a big budget to have water safety and jet ski teams. But I got to have so much fun that day with the self assist, with the wing and riding with foil. And it was a good day for it. So it wasn't super crowded. Yeah, that's awesome. I'm waiting for my big wave foil though. I told star board and AK I'm like, dude, I need a foil to push start building more experience in big surf because I'm comfortable in big waves. I really want to push the limits. I just need something that will allow me to handle that speed. And in that force, I'm sure. A few days after that, I think Kailani was writing. Even postseason a video of him, like getting these errors on the off the face of the wave and like floating down the face of the closet. Yeah. And that was actually just with a normal toe board. Yeah. He's pulled into those ways, right? Yeah. So that was, I wanna say The end of Jan. I don't quite remember when he did that, but the day that I went out was January 3rd and sixth with the win-win. And later Kailani went out. I want to see later in January and he got surf his toe team pulled him with with the tow rope on the jet ski and one hand with the wing and then got into it on his toe board. No foil. And then as soon as he grabbed on to the wing, it was pretty much fly time because that apparent window I was telling you about. And there's definitely something to be said about opportunities for just no foil on a toe board, having fun with that apparent lift. And if you're a, if you're a hang glider then, you look for those locations where you have that apparent lift to give you that nice long flight when you when you slide off now, this essentially the same thing, except the mountain is moving into the wind. And so honestly, I can't wait to try that. That looks so fricking fun. What you guys did with the with the tow board and the wing. I'm really excited to give that a go. It's pretty inside. It's a little hesitate temp for me though. I'm as I'm goofy footed. And so as soon as I got get off the water in that situation with my body, lower body, all twisted my upper body, my lower body wants to start doing a three 60. And so it's but I'm going to get, I'm going to find someone to tow me in like that and give that a go once. Once my injury heals up, for sure. Yeah, it's amazing. He gets so much float out of that. Like this fund here a lot of brands go straight up the face. So it's like this floating in the air. It's so cool. Exactly. Yeah. Yeah. If he sees an, if you see, tell him, I'm interested in talking to him about that too. Charlie, let's just talk a little bit about, advice, life nutrition what you do to. Hey saying during the pandemic and stuff had gotten any advice for people? I know I, during the pandemic, I went to know so many people are struggling with loneliness or addiction and things like that. Depressed,  any lifestyle or any tips on living, living your best life,  as Robert, we're very fortunate with our location here through this pandemic. But we still have experienced, a taste of the law, the lockdown and business closures, and,  it was a pretty crazy time even on Maui. I'm not sure what it was like on a wall, but it was wild and I'm very grateful that I was able to be home through this because there is a A short time there where I was stuck in Indonesia through February. And all of a sudden borders were closing. Airlines are shutting down and I couldn't get home, no matter how much money I had, I couldn't get home. And it was scary at that point, but luckily, we were able to find a flight home and I made it back. And so I started off this pandemic with a good attitude because. I was facing the reality that I might be in a foreign country without my family through this really uncertain times. Early February when I started, when literally all of Bali shut down and my contest dollars there for canceled, all of a sudden, I tried to get flights home. You couldn't even get connected with the airlines. They've busy slides shut down too busy. And so it was. For me to get home and be with my family. It was like a sigh of relief. But then I started realizing this is actually real serious. Like I started losing a lot of my sponsorship funding. Our business shut down. Our surf school had to legally shut down. Our All pretty much all our whole community had to stay inside for a certain time. And  started to feel like, Whoa, this is our whole lives may change. And I didn't want to let that consume me too much. And so I I tried to stay as busy as I could, however I could, whether it was, Keeping up with home workouts while at home, I'm doing pushups and pull ups and sit ups and rebuilding my website and catching up on emails and all that computer work that I always put aside because I'm having too much fun in the water. That first month was like a lot of catch up. I was able to catch up on stuff and then the second month came and I'm like, Oh, this is still happening. And, Still not making money for anything, not are any of our businesses are sponsors. And so I started to realize, I need to get creative, making some money. And I started offering online coaching through since we couldn't do coaching at our school, I started doing online coaching and I S I got a lot of people doing wings, full and foil video submissions for personal coaching. And that kept me pretty occupied for a bit. One of my big goals that's been lately, keeping me really motivated is starting my foundation. I mentioned earlier, I have had an unofficial not-for-profit for over 12 years called the insane super gums. And now we've we've decided to go all out and get our five Oh one C3 and. Get us in a position where we could do more for the kids in our community. And so our mission at  is to inspire the KCI, to choose healthy, active lifestyles that uplift our community and environment through mentorship and sport. And and we try to get kids stoked on surfing or paddling and boiling and in return inspire them to be ocean guardians themselves and care for. This natural environment that, that brings so much opportunity into our lives. And we offer scholarships and equipment. And and so now that I actually have this five Oh one C3 filed and we got our website going and it's the last thing too. If someone wants to donate, where do they go? They could go to  dot com and that's K a H a. K U K H i.com or they could reach out to me through any of my social media and I'll share the info. Our website is not public yet. We're still working on launching and we should have our five Oh one C3 paperwork within the following month. So we're, so my wife and I are really excited about that. Because now it'll give us a chance to  maybe even. Get more kids that we want involved in these programs because in the past, we weren't legally allowed to pick up people. They had to already have rides. Now that we have a foundation, we could actually pick up at risk kids, underprivileged kids, alternatively abled kids, and be able to physically take them to the beach and and get them set up with scholarships for equipment, for mentorship. For education and science based programs and a hundred percent with the goal to give these kids passion on the water and a reason to to be guardians of our community and environment. And  that's been keeping me so excited lately and, especially with this now I'm, can't be in the water at all. It's been really fun. But for everyone out there who is on more serious lockdown, I have friends out in the Philippines and all over Asia, we're still it's serious lockdown. And the best thing we can do in these times  is true and keep our mental and our physical fitness up, and our mental and physical health is so important. And so it's too easy to get caught up, looking at Facebook or YouTube or Netflix all day. If you're locked up in your home, give, make a goal, give yourself one hour, start with just one hour to yourself, whether it's trying to do some stretching, some breathing, a little bit of physical fitness and exercise. Even if you have a tiny little studio apartment, maybe that means just doing some Wim, Hof breathing, maybe that means doing some push-ups and pull-ups maybe that means doing some journaling,  and getting familiar with a daily routine that you could have. That's all, distractions, because I think even for myself it's so easy to just wake up and. Get sidetracked in work or in social media or brand caught up with the overwhelming, whatever you have going on in life. And I noticed that if I don't give myself that time, which is usually best in the morning for me, first thing, just give myself that time to, to know how I feel, to know what I want to know. If it helps me throughout my day. Yeah. Sorry then to drift down do you have a routine things that you do every morning? Like a certain routine that every morning do for care? Exactly. Like what you do after you get up? I love to drink tea. So tea is a good routine for me. I'll wake up, I'll get some tea going. I like to do my morning journaling. My morning journaling consists of a meditation. That's instilled it. It starts off with writing down three things you're grateful for. And and this was a practice. My grandmother left with me.  She told me that grab at with the attitude of gratitude. You'll never have an excuse to be unhappy when you're grateful. You'll always have something to be happy for. And so through these times, I think it's more important than ever to stick to my journaling routine. And I've kept up to this over the last 10 years, almost to the day, no matter where I am in the world. And so I try and I'm keeping to that, my morning journaling starts with gratitude and then it starts with three things that I could do to make today. Great. Three things that would make my day feel proactive or feel. Feel successful. And first thing in the morning I'll sit there and it might even take me 10 minutes to really think what do I want to accomplish today? According to how I feel, according to my current state of mind and my wellbeing what do I want to do today? And just those three little sentences that I write down that determines every choice I make for the rest of the day. Then if I met with the choice. To watch a Netflix show or to work on my website because I did that little journaling in the morning. I'm not going to get sidetracked and procrastinate. I'm going to get straight to one step closer to my day, being successful to my day, being one step more amazing. And then I'll also finish it with A daily affirmation on a community a community goal, which I call a blue life choice. And Robert, if you've been following me over the year, as you've probably seen this hashtag I've been sharing,  live a deep blue life deep hashtag deep blue life, hashtag blue life choices, hashtag embrace the power of choi

Meet Stacey Dunn, Maui Jim Sunglass Evangelist, and learn about how Maui Jim got its start in 1980 in Lahaina, Hawaii. Find Your Next Boat: http://bit.ly/3mImrs0Hear about their proprietary technology that can combat intense glare and harmful UV and HEV light while bringing brilliant colors to life. Then, stay tuned for more news and notes in the world of boats, including NMRA marine trade scholarships, Miami Boat Show update, a look at the 2021 Harris Sunliner 230 Sport, and furry first mates!Headquartered in Clearwater, Florida, MarineMax is the nation's largest recreational boat and yacht retailer. Focused on premium brands, such as Sea Ray, Boston Whaler, Meridian, Hatteras, Azimut Yachts, Ocean Alexander, Galeon, Grady-White, Harris, Bennington, Crest, Mastercraft, Scout, Sailfish, Sea Pro, Sportsman, Scarab Jet Boats, Tige', Aquila, NauticStar, Nautique and Yamaha Jet Boats. MarineMax sells new and used recreational boats and related marine products and services as well as provides yacht brokerage and charter services. MarineMax currently has 63 retail locations in Alabama, Connecticut, Florida, Georgia, Maryland, Massachusetts, Minnesota, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Rhode Island, South Carolina and Texas and operates MarineMax Vacations in Tortola, British Virgin Islands. MarineMax is a New York Stock Exchange-listed company. For more information, please visit www.marinemax.com. Connect with us in one of our many storesFind your store: https://www.marinemax.com/storesFind your boat at MarineMax: https://www.marinemax.com/boats-for-saleMarineMax Website: https://www.marinemax.comMarineMax Twitter: https://www.twitter.com/MarineMaxMarineMax Instagram: https://www.instagram.com/marinemaxonline

Martijn van Eerde is senior director of marketing for EMEA and APAC regions at Maui Jim, an optical brand with Hawaiian roots specializing in high quality eyewear and manifesting the "aloha spirit" in their marketing DNA. How has a niche, independent brand managed to compete in a marketplace as crowded as fashion on a global scale and stand out from the competition? Martijn says it comes down to the quality of the product itself and being strategic. "Instead of just doing pure visual advertising we rather look for platforms to tell our story,” he said. Shaheen Samavati interviews Martjin in today's podcast episode, where he also shares his experience living in Latin America, the US and Europe, and how that's shaped his perspective on localization and the importance of storytelling in product marketing.

On this episode, I interviewed the incredible fitness  trainer and creator of Hypnofitness, Claudia Micco.   I can't wait for you to hear her incredible stories and experiences. She has done some seriously cool things, like traveling with Maui Jim (yes, the sunglass king!) and training fitness instructors all over the WORLD. She's the real deal.   So what did she do when COVID happened? She was quarantined at her home on Maui. No traveling, no in-person training, no elite clients visiting Maui...   Check out this exclusive interview with Claudia Micco NOW! She is honest, raw, and not afraid to hold back on speaking truth! About Claudia:    Claudia provides HypnoFitness and Trauma Sensitive Fitness education for trainers. Her passion is helping you help your clients.   HypnoFitness combines the magic of self hypnosis and positive mental training with all types of fitness activities, yoga, pilates and movement therapy.   “Trainers are preventative healers.” Claudia Micco, creator of HypnoFitness and Trauma Sensitive Fitness Coach   Follow Claudia on Facebook or Instagram.   www.claudiamicco.com This episode sponsored by: Outsource Like A Boss - get tasks out of your head and off of your plate! Outsource Like a BOSS is my no BS program guiding business owners through the process of figuring out where they are spending their time each day and outsourcing the tasks - gain back 10+ hours per week starting NOW! www.outsourcelikeaboss.com   Please leave a 5 Star Review on our Apple/iTunes Podcast Page!  I’m offering a FREE Starbucks gift card for your loving reviews! (while supplies last) If you don’t have access to iTunes, you can send your review to: amanda@davilasolutions.com

Join the conversation with MICE Talk 360 guests: Jonathan Richards with Maui Jim and Casimiro Ramirez with Fiesta Americana. Listen and learn as each describes revised and updated solutions to meet today's everchanging needs. Creative ideas and delivery meeting the challenge.  

Neste episódio, tivemos uma Live pra lá de especial com o Diego de Castro - Global Marketing and Brand Manager da Maui Jim, uma das marcas de óculos que mais cresce no mundo.Falamos sobre marketing, business, a parceria da Maui Jim com o Manchester United, entre outros assuntos!

In this episode we discuss some of the many aids that can assist with light sensitivity: - FL-41 glasses;- Avulux glasses;- Irlen glasses;- Blue light glasses;- Maui Jim sunglasses;- Computer anti-glare filters, and more!We also put out a call-out for assistance with the intro and outro the podcast, and give you a hint about what fun things we've got planned for our business launch to coincide with Migraine Awareness Month in June. Support the show (https://www.facebook.com/MigraineXalone/)

We are back and Unedited! Turkey drowning, David’s dead, Target policies, tornados, David tries to FaceTime, smoothie king, burgers, shots, robot joins, more shots, Maui Jim, Vinylize glasses, Chris’s grammar issues, School Furniture, David’s tooth, Fortnite, Sunburns, Funny weather, Facial Hair, Harry Potter, Pachouli oil nightmares, Pork Processing, Bon Appetit, Wontons, David’s vote and more! Enjoy and stay safe!

As an athlete, odds are you have heard the name Meb Keflezighi. But as a runner, not only have you heard of him, you’ve idolized his abilities and been inspired by his amazing career.  Meb, a 2004 Olympic silver medalist in the marathon, winner of the 2009 New York City Marathon, and winner of the 2014 Boston Marathon, cementing his legacy as one of the best long-distance runners in history, joined the Running for Real Podcast to discuss training, staying motivated during these difficult times, not letting circumstances define who you are, and the importance of surrounding yourself with people that believe in you. Your Training Won't Disappear With the Coronavirus spreading across our globe many races are being cancelled.  Races which people have invested months and possibly even years of training in to.  Whether you are at the peak of your training or have recently gotten off the couch to run your first 5K, having your race cancelled can be disappointing.  However, the investment you’ve put into your body throughout your training, the miles, speedwork, and recovery runs don’t disappear because of a race cancellation.  Take the proper time for recovery and get ready for your next race. Meb suggests that now is the perfect time to identify weaknesses in your training and begin strengthening these areas.  While your running may be limited, now is a perfect time to work on your core, do crunches, pull-ups, and push-ups.  A lot of great training drills to assist you in these areas can be found in Meb’s book, Meb for Mortals. At what Meb believed was the pinnacle of his training, he had been preparing for one of the biggest races of his career: the 2012 New York Marathon.  Due to damage done to New York by the Sandy Hurricane the race was cancelled.  While Meb said this was devastating he realized it was a good time to recover and refocus.  If you are struggling to take the next step because you lack motivation, realize you are in a better position than most others.  You will be back!  It is just a matter of time. Life is a Challenge Many people are struggling right now, and life is extremely challenging; however, your mentality towards the current issues is something you can control.  When it comes to your training you can have the “I’m done” mentality or you can realize that your health is very important and use this as a time to reset.  Right now is a perfect time to scale back, calm down, and ask yourself, “What have I done right with my training?” and “What have I not done right?”  Then go out and maximize your training.  Take this time to refocus and remember why you run. Meb suggests that we look at the bigger picture and realize that sometimes we have to take two steps back to gain ten steps forward.  A cancellation of a race can be disappointing, but it also gives you a chance to discover new ways you can come back stronger.  We need to remember how important our health is to running and that our health comes first.  It is easy to get caught up in thinking about the right now when we need to be thinking about the long term.  Continue to be diligent, encourage others, and be there for one another. Don't Let Other People or Circumstances Define You We’ve all encountered roadblocks in our training or running careers, and Meb is no exception to this.  In 2011 Meb was dropped by his sponsor, Nike.  He said this loss was tough for him.  His self-worth was devastated and believed his running career was over.  He’d done the best he could for his country, but those days were behind him.  Meb said many athletes dream about wearing the Nike Swoosh on their uniforms because it lets you know that you’ve made it. But as opposed to let the loss of this contract make him think he wasn’t good enough, he decided he would prove them wrong.  In 2011 Meb went on to set a personal record at the 2011 New York Marathon, afterwards he set a new personal record at the 2012 Olympic Trials, followed by a fourth place finish in the marathon at the 2012 London Olympics.  And, in 2014, Meb went on to win the Boston Marathon two weeks short of his 39thbirthday! It is important not to let other people or circumstances define you.  You determine who you are going to be and what you are going to make of yourself based on the circumstances you are dealt. Surround Yourself With People That Believe in You In 2011, shortly after losing his Nike sponsorship, Skechers offered Meb a contract.  Other companies such as Ucan, CEP compression socks, and Maui Jim also offered Meb sponsorships.  Meb said his sponsors really cared for him and wanted to see him succeed.  They were instrumental in helping him achieve his goals and wanted to see him be the best that he could be.  He said the powerful and kind words spoken to him by his fans and sponsors are what encouraged him to continue to run.  When Meb won races, he said it was not a victory just for him, but a victory for the masses. At meet and greets Meb also stated that people bring him gifts, snacks, and share fascinating stories of losing weight through running.  Runners have even approached him and told him his victory at Boston has inspired them to start running and train for a marathon.  Kind words and inspirational stories can go a long way in motivating you to continue to train hard and look forward to the next race. Whether your race was recently cancelled, you’ve experienced a setback, or you are finding it hard to become motivated to get out the door again remember: Most of us have enough areas in our lives where we have to meet other’s expectations.  Let your running be about your own hopes and dreams. Recall why you started running, reminisce about the feelings you experienced during your “runner’s highs” and start training for your next race! Resources: (Book) Meb for Mortals (Book) 26 Marathons (Book) Run to Overcome (Book) The Moment of Lift Meb's Twitter Meb's Instagram   Thank you to my wonderful sponsors Vital Farms, Tifosi, and Generation UCAN for sponsoring this episode of the Running for Real Podcast. I have been a BIG fan of Vital Farms for years for their eggs, because they truly do care about their products and where they get them from. It is a brand that I trust, it is Lactose and casein free! With a new product of Ghee butter, it is a clean and versatile butter oil for all your culinary needs.  Go Here for a chance to win a year supply of Pasture-Raised Ghee.   I am very excited to have found a sunglass brand that are super durable and can be used to for athletic and leisure life styles. They even come in MANY colors and shades for the not so sunny days out there as well. The ones that I like is the Swank Series, go and check them out!   Go here with coupon code TINA for 10% off.   Generation UCAN has been with me through a lot of my races and in my every day life. This product has been my go to nutritional product for marathon training and racing when I was getting all of my best times. It gives you a steady energy without the sugar, so there are no sugar high or crashes!   Use code  TINAMUIR25 for 25% off.    Thanks for Listening! I hope you enjoyed today's episode. To share your thoughts: Leave a note in the comment section below. Join the Running for Real Facebook Group and share your thoughts on the episode (or future guests you would like to hear from) Share this show on Twitter, Facebook, Instagram, or Pinterest. To help out the show: Leave an honest review on iTunes. Your ratings and reviews will really help me climb up the iTunes rankings and I promise, I read every single one. Not sure how to leave a review or subscribe, you can find out here. Thank you to Meb, I look forward to hearing your thoughts on the show.

The Jayhawks are fresh off a big early season tournament win and the Bois are in studio to talk it out. The first year of the Les Miles Experience in Lawrence is in the books and they've got some takes on that as well. This was a good one, with a lot packed into not quite an hour. While you're filling this long break between games, why not settle in and get your 'Hawk Ball fill with the Bois this week?

Jim is covering the Maui Invitational while Matt & Ky sip whiskey and stare out at a bitter cold Chicago landscape. We have all the makings of a classic episode in this pod: news & notes, reflections on the week that was, and game previews. Lots of banter, lots of fun. The Rundown: 0:00 - Intro 11:25 - Root's Roundup (News & Notes) 13:10 - FBI & Sanctions News 14:10 - Recruiting News 17:55 - Transfer News 20:37 Injuries / Suspensions News 24:15 - Three Man Thoughts 24:33 - Utah State, San Francisco, Liberty 29:53 - Evansville 32:27 - Goofy Gyms 34:55 - DePaul & Arkansas 39:30 - Saint Joseph's 42:16 - The Bad Teams 45:05 - Villanova & Baylor 49:15 - Virginia's Defense 52:12 - Freshmen Phenoms 55:17 - Game Previews 55:17 - Maui Invitational 58:53 - Georgia v. Dayton 1:02:26 - Virginia Tech v. Michigan State 1:05:35 - Battle 4 Atlantis 1:08:37 - Seton Hall v. Oregon 1:10:46 - Michigan v. Iowa State

Ralph Dunning started Dunning Golf in Hawaii and has turned this apparel company into a household name. They are a small company but have PGA TOUR players like Jason Dufner and Kevin Kisner wearing the product. Remember when Mike Weir won The Masters? He was wearing Dunning! The company also has a great relationship with Troon and Tiburón Golf Club at The Ritz-Carlton Golf Resort, Naples, a place near and dear to me.  On this episode of The Wednesday Match Play you will meet Chris Frame, brand manager, and learn more about the company, their social media strategy, their connection to Maui Jim and their plans for the 2020 PGA Merchandise Show. Chris also talks about their new alignment stick and the branding possibilities with such a simple product. This was a fun episode and I enjoyed learning more about this brand. Let's jump into it. Or, as my good friend Chuck likes to say, let's tee off.

I was prepared to lay out business lessons from the folks at Maui Jim sunglasses. Then, something interesting happened. My friend Scott McKain (who’s previously been on the Do Business Better podcast) shared an article about Madonna. The aging pop star seems to have forgotten her fiduciary responsibility to her fans. On her recent Vegas performance she showed up four hours late and was less than respectful to her customers. So, just as I was prepared to tell you how awesome Maui Jim sunglasses are and how well they understand customer care, the Madonna example came up for a stark comparison. Some companies (and some singers) seem to forget whose money they work for. Are you respecting your customers and delivering a performance that will turn them into rabid fans?

With the Carolina sun a blazing and the summer heat beaming down, eye protection is essential this time of year. Eliot Boyd, Maui Jim Eyewear representative extraordinaire, joins Bill Bartee in discussing the importance of owning (and using) good optics. Eliot brings the expertise he has gained from spending over 25 years in the optics community to shed some light on how to prevent damage and promote protection.

How does a fast growing SaaS startup get 95% of its business leads from inbound marketing?    This week on The Inbound Success Podcast, Divvy VP of Revenue Sterling Snow shares how the company went from 20 employees to more than 140 in 2018, with 95% of that growth fueled by inbound leads. Some highlights from our discussion include: In 8 months from April to December 2018, Divvy has undergone explosive growth from 20 employees to 140 - and it is expected to more than double in size again in 2019. During that same period, the company raised a Series A and Series B round of funding. 95% of the company's customers come from its inbound marketing efforts. One of the first channels that got results for the company was LinkedIn's sponsored InMail which they used to target demo offers to qualified prospects. They are also seeing some good results from paid advertising on Quora. Today, sponsored content is driving strong results - particularly paid email newsletter placements. On an average day, the company sees between 300 and 700 demo requests per day from its inbound marketing efforts. Looking ahead to the coming year, Divvy is planning to expand its marketing efforts through podcast guest appearances, dimensional mailing, and an increased focus on SEO. Resources from this episode: Get $50 for taking a Divvy Demo at getdivvy.com/inboundsuccess. Sterling Snow on LinkedIn. Listen to the podcast to get the details behind Divvy's explosive growth and the inbound marketing strategies behind their success. Transcript Kathleen Booth (Host):Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth, and this week my guest is Sterling Snow, who is the Senior Vice President of Revenue at Divvy. Welcome Sterling. Sterling: Thanks Kathleen. Awesome to be here today. Sterling and Kathleen recording this episode Kathleen: Yeah, I'm excited to learn more about some of the stuff you guys have been working on because it sounds like you're getting great results from your marketing. Before we dive into that, for those who are listening and might not know much about Divvy, tell the listeners a little bit about yourself and about the company. About Divvy Sterling: Yeah, absolutely. I've been in various marketing roles for the last 10 years. Most recently before Divvy, I was with a company called Jive, a fast growing start up in the unified communications as a service space. When they were acquired by LogMeIn in April, I wanted to go through that hyper growth again with a new and exciting company. Divvy has provided all that and more, so I've been here since April. In that time, we've seen Divvy grow from around 20 employees to today, we have over 140. Kathleen: Whoa. Sterling: We added thousands of companies that are now using the Divvy platform. 95% of them coming from our inbound marketing efforts. That was the first team that I was tasked with building when I got here to Divvy. Since then, we've built out the sales and customer success functions that all kind of roll up into the revenue head for us. That's who I am and what I'm working on. Divvy is a company that owns and puts you in control of your finances. Everything from funding your business all the way through spending money and reconciling it with your accounting software, that it was Divvy does. We automate that process. We make it very simple. Very visible. And we give you the control you need to be in the driver's seat of your finances. We do that for free. We make money like a credit card. We make money on what's called an "interchange fee" which means every time you swipe your card you're not paying any extra in person. You're not paying any extra, but there's a fee called interchange any time there's a credit card transaction. That's a little bit about me and a little bit about Divvy. Kathleen: Love it. That's a great business model. I want to make sure I heard you correctly because I kind of had like a jaw drop moment when you said ... When exactly did you join? Tell me that again. Sterling: April. Kathleen: April. Sterling: Yes. Kathleen: Of last year? So it hasn't even been a year yet? Sterling: No, April of ... Yeah, April of this year. Kathleen: Of this year. Sterling: Yes ma'am. Kathleen: It hasn't even been a year yet. Sterling: It hasn't even been a year yet. Kathleen: And you've gone from 20 employees when you joined, to how many? Sterling: To over 140, yep. Kathleen: Oh my gosh. Wow. Sterling: It's wild. We've raised a Series A and a Series B, and done a bunch of things in that time. But it's all driven by people seeing our marketing message, identifying the problems we're solving, and bringing their companies on the Divvy platform. We are very much trying to keep up with the growth from a customer acquisition and a revenue standpoint as opposed to just throwing bodies and trying to figure this out. We're growing with our revenue and our customer acquisition as opposed to the other way around. Kathleen: That's amazing. What really blew me away was that you said 95% of your new customers come from your inbound marketing efforts? Sterling: That is correct. Kathleen: Wow. Alright, so I feel like we have a lot to talk about. Let's talk. Sterling: Great. How Divvy Gets 95% of Its Customers From Inbound Marketing Kathleen: I mean, I don't even know where to start. Obviously, you came in. You had a small team. You've got a much bigger team now. I want to focus in on that 95% that's coming in through inbound marketing. Walk me through what your inbound marketing strategy looks like. Sterling: Yeah. Well it's obviously matured. The first thing when I got in in April, was to figure out, "Okay, we need two or three lead sources to start feeding an inbound sales team," right? At that point the sales team was, I think, seven people. So it was small. We started testing a bunch of things. Like I mentioned, I've done this for a decade now so I came in with kind of preconceived notions about what would work for a company like Divvy. Those assumptions were largely inaccurate. We nailed kind of our first two or three channels. Started feeding and growing the sales team. Then every month to this day, we try and figure out two to three new channels that provide a marketing payback that's acceptable for us, and it allows us to continue to generate the demand to feed our sales team and continue to go out and grow like gang buses. Kathleen: You're growing the number of channels that you're using. I imagine now that you're a company of 140, I could see where that's an easier approach to take. You've got more people. You've got more bandwidth. But back in the beginning, there were 20 of you. Not all of them are marketers clearly. How do you take that approach where you're saying, "Let's exploit more channels" without getting distracted and spreading yourselves too thin across all these different areas? Sterling: Yeah. Back in April I think there were three of us: Me, Chandler and Brock. Then we brought in a fourth, but really that was what I spent most of my time doing. So before we start really caring about creative, or brand, or those things, it was about how do we generate healthy demand very quickly? I worked on that a lot with Chandler. That was the focus, right? You couldn't get distracted because that was priority number one, was find and identify those channels. Test them. Test them quickly and move on quickly when they don't work. Get the ship right in a timely manner. Kathleen: In the early days when it was just the three of you and you were starting out, and you're testing these channels, what were some of the first channels that you started to see traction with? Sterling: Yeah, again this is where I was wrong. We tested some PPL (pay-per-lead) vendors really early on because I'd seen that work and I had some success with that at previous stops- Kathleen: And for anybody who's listening and doesn't know PPL, Pay Per Lead? Sterling: Pay Per Lead. So different vendors through a bunch of different things. You could do content syndication. You can actually have pre-qualed vendors. We largely just saw that not work for our business. Again, it was about gathering that data quickly and moving on fast. So we moved right into paid social, and sponsored content. That was where we started to see our first really fantastic traction. That was where I kind of had my own jaw dropping moment of this idea, this problem that Divvy is fixing, people are hungry for it. We just have to find the right marketing channels to put it in front of them. Yeah, so that's how it went. It kind of went PPL. Flop. Across different vendors, right? You don't ever have a single source of failure. Tried PPL across local vendors, didn't see results that were appealing enough. We quickly move into a paid social and a paid content kind of world. Immediately see those things take off and then start building out more of your SEM, more of your organic and web-driven things, and some of those other initiatives. Kathleen: All right, so let's start to unpack this a little bit. You saw some success with paid social. Walk me through which channels. Were there any particular ad formats, and what kind of audience targeting were you doing? How Divvy Is Using Paid Social Sterling: Yeah. We obviously had our buyer personas. Facebook and LinkedIn or wherever we spent most of our time in those early days, and very quickly you're able to tell, "Okay, this is the type of company that Facebook brings, and this is the type of company LinkedIn brings in: Your cost for a lead." You're able to just map all that pretty quickly. Then you get to pick. "Okay, so we're more heavily in LinkedIn. We're less-" because for us Facebook brought in very small companies, solopreneurs, things like that. Which are great, and Divvy accepts them, but where we wanted to spend marketing dollars was on companies that had a few employees at least. We're spending some money on behalf of their business on a monthly basis. That sort of thing. Kathleen: Okay, so LinkedIn wound up being your more successful social channel. Sterling: Yeah. Kathleen: What kinds of LinkedIn ads were you doing? Was it sponsored content? Was it text ads? What do those look like? Sterling: Again, same process right? We did it all. So you do sponsored content. You do native ads. You do all these things, but paid InMail has actually proven over time to be the most successful for us. Kathleen: Okay. Paid content. What kinds of content? Articles that you were writing for your blog and then- Sterling: Sorry, so it's paid InMail, right- Kathleen: Oh, sorry. I thought you said paid content. Got it. Okay. Sterling: No. So we're paying to send messages directly into our potential buyers' inbox within LinkedIn. That's where it's proven to be successful. A very high CPL, but a very low marketing payback period. So that's ... we'll take that all day long. Kathleen: Yeah, I was going to ask about that because my experience with LinkedIn is that it can be very effective, but it's definitely a higher customer acquisition cost. Sterling: Yes, no doubt about that. Particularly if you're comparing it to other social channels. I think it could scare some people away. But again, CPL is a metric that as marketers we pay attention to, and I think we should. But what's maybe more important than CPL is payback. You'd happily spend thousands of dollars to land someone who you start making revenue off of in month two. That's really what Divvy does. But you do have to have kind of some money and some grit to hang in there and see that kind of a strategy through. Kathleen: How do you do sponsored InMail in a way that doesn't feel super spammy to the recipient? Sterling: It's a great question. I think you can always get better at it. What we do is we take a very informative tone of like, "Hey, this is who we are. This is what we do. This is why it matters to you." But we also always have a value ad in there. We know your time is valuable as the Controller of a company, VP of Finance, some of our targeted personas. We say, "Hey, come take a demo. We'll give you $50.00 for your time. We'll give you $100.00 for your time." And again, that comes back to betting on ourselves as a company because we close 35-40% of our held demos. We can afford to give people some kind of attractive offers to actually attend a demo. Most people will take it. They've heard about us. They have started to hear rumblings of a disruptor in this space. They're already curious. Then you say, "Hey, we're going to give you $50.00 or $100.00 to attend this demo." They come in and they sign up, and that's largely been the LinkedIn formula for us. Kathleen: Yeah, and I suppose you have to know what a new customer is worth to you. If spending $50.00 to get somebody who's going to represent a significantly higher value of ongoing revenue, that becomes a no brainer. Sterling: Exactly. Kathleen: Any other types of LinkedIn campaigns other than sponsored in-mail? Sterling: We do the rest, but that's the one that we've really drilled down on, that we spend the majority of our LinkedIn budget on. Kathleen: Okay. This was in the very beginning, have you over time evolved to add or layer in any other social channels? How Divvy Is Using Quora to Drive Leads Sterling: Yeah. I mean we have at this point a very healthy marketing mix, but when you first start out, you're trying to find your two or three breadwinners. But yeah, at this point we're spread out in a much more diverse way. You add in things like Quora, which for us counts as paid social, and obviously you mix in some Facebook, some Twitter ads and those types of things just for paid social, right? Then you branch out across the rest of your paid media as well. Kathleen: To clarify, you mentioned Quora. Are you actually doing paid ads on Quora? Are you responding to Quora questions? What are you doing there? Sterling: Yeah, it's part of their paid platform and it doesn't take up a large part of our budget currently. But it does get some nice returns. Kathleen: Oh that's neat. One of my guests that I just had on talked about Quora, but taking more of an organic approach there, which was really interesting. Definitely- Sterling: Yeah, I think it's healthy too. You look at some of the organic activity. It happens on Quora, and Reddit, and some of these other forums, can be nice little spots. Obviously, you just have more control when you're in a paid environment. How Divvy Is Using Sponsored Content to Drive Leads Kathleen: Yeah, now the other thing that you mentioned you started to do early on was some sponsored content. Can you talk a little bit more about that? Sterling: Yeah. This was a really interesting learning for me. Divvy's appeal is so broad. Let me ask you, have you done expense reporting on behalf of a business? Kathleen: Yes. So I used to own my own business- Sterling: Yep. Kathleen: And now I'm an employee at a business, so I have been on all sides of that fun equation. Sterling: Tell me what your experience ... I'm sure you've used a plethora of tools and solutions, and processes. Tell me how it's been for you. Kathleen: Well I sort of like run the full spectrum. I remember the days of filling out spreadsheets with my expenses and attaching actual receipts. Sterling: Lots of people are still doing that by the way, but yeah. Keep going. Kathleen: Yeah. Yeah, yeah. I don't miss those days at all. In fact, I would pay money to not have to do that again. Sterling: Yeah. Kathleen: You lose things, right? You lose your receipts. I would say for the last, oh gosh, three to four years, I've been using systems where I have both a desktop interface as well as a mobile app that lets me ... If I'm out to lunch with somebody, I can take a picture of the receipt and it uploads into the app. The app syncs with my corporate credit card. I can attach those receipts to the credit card charges, and then submit an actual expense report completely electronically. The systems that I've used in the past all integrate with QuickBooks, which is what the two businesses I've been involved with have been using. Sterling: That's awesome. You've kind of seen the first evolution from like spreadsheets and stapled receipts to a solution where you spend on your corporate card and then you attach a receipt and kind of categorize a transaction with a software provider. Is that fair? Kathleen: Yes, exactly. Sterling: What Divvy is doing is saying, "Hey, yeah the app that lets you take a picture of your receipt is better than your old spread. But we're doing is taking it a step further." With Divvy, when you swipe your card, your expense report is done because we are the actual corporate card, it's the Divvy MasterCard, so it's all automated from there. It knows what budget it comes out of, the category that it's in, and you're literally done. Kathleen: Oh, okay. Gotcha. Sterling: So you have real time insight into your budgets. Your expense reports are automated. A bunch of other features that I won't go into, but that's what we're doing. Oh, and by the way, it's free. So whatever you were paying for take that picture of your receipt, otherwise, you don't need it anymore. Save that money. When we were doing that, when I can tell that story, when I can tell business owners, small business owners, corporate controllers, VPs of Finance of companies, "Stop messing around with all this post-transaction garbage. Automate it at the swipe, and it just flows into your QuickBooks or your NetSuite," or whatever it is, people just jump at that. So all we had to do was find the right venues to kind of tell that story, really. Sterling: Honestly, what was fascinating about sponsored content is we didn't have to say too much about our product or the features. We would tell a story. We would say, "These two Founders who raised $60 million dollars in the last three months are taking on and automating expense reports from swipe to books." Bam, like that, we would get 400 to 600 inbound leads in a day. Those were kind of those jaw dropping moments for me as a marketer, where I feel like ... We did some things right on the marketing side for sure, but the product and the market fit were just special. We just had to find more of those channels, again, just really like tell a snippet of our story and then watch the traffic come in. Kathleen: Yeah. That's what I was thinking in my head as you were telling that story is that great marketing is definitely no substitute for really strong product market fit. Sterling: Of course. Kathleen: You know, you kind of have to have both so that's interesting. Alright, sponsored content. If somebody's listening and they're thinking, "Huh, that's an approach that I'd want to take," walk me through what you're doing there. How do you begin to get traction? What's your outreach strategy like? How do you target the places where you want to get placement? Sterling: Yeah. Again, so these are all paid relationships so it's usually pretty easy to get ahold of them because they're trying to sell something that we're trying to buy. We do a lot with newsletters. Chandler, who's on our team, has done a fantastic job of identifying and continuing to identify newsletters where our target audience consumes their content. Then we throw up kind of our little paragraph about our business and a teeny bit about what do, and we send them to a landing page. It's very simple, but out-sized rewards for us. Along the way you learn little things like, "Oh, if we add an image to our little paragraph that helps a ton. Oh, if we actually have motion graphics attached to our little blurb, then CTR is even higher." You learn a bunch of those things as you go, but it's like I said ... So for us, it's those emails where our target market consumes content. Kathleen: Now in the email channel. In the email newsletter channel, are you looking at newsletters that are already set up to take paid or sponsored content? Or are you doing any outreach to newsletters that don't and figuring out a way to get your presence in there? Sterling: That's a great question. 90% of the time there are people who are already monetizing their newsletters, and so they already have a program going there. But we have done with one or two companies, we've actually been their beta. We called them up and said, "Hey, we love what you're doing. We're actually readers or we know people who are readers. We want to help you start monetizing this because we know we've really done it well with X, Y and Z company. So let us help you." We've done that in the past with some good results too. That's a lot of fun, right? Because you get to work with these companies, give them input as they build out their program for placements and that's a lot of fun when we get to do that. Kathleen: If somebody is thinking that they want to do some sort of sponsored content in an email newsletter, are there any metrics that you can share, or ballparks, about what you should expect to spend on that kind of a thing? Is it based on the number of subscribers? How is that generally calculated? Sterling: Yeah, so it's a CPM. So depending on the size of the newsletter, they're just going to hit with a CPM and times the number of subscribers they have. Kathleen: Are you paying based on recipients, or are you paying based on opens? Sterling: In everyone's they do it a little bit different. Some of them do it by registrants, and some of them do it by opens. But they kind of all have their way that they like to do it. Kathleen: Got it. From your end, you know if you say, "Okay, we're going to have a paid placement in newsletter X," I assume you have a process on the back end of ... I think you mentioned setting up a landing page. What does that look like so that you can fully capitalize on any click throughs that you're getting? Sterling: Yeah, again this is where like to this day we're doing a lot of testing. We're doubling down and saying, "Okay, what do phone numbers do? What if we try and get them to call right now as opposed to filling out this form?" We're just testing a lot of that, but historically what it's been is just driving for a form fill landing page. Again, reiterating whatever offer we have, our value proposition, and the call to action is to take a demo. We remind people that Divvy's 100% free, and how we make money. We include some customer testimonials from some recognizable logos to make sure that folks know that we're trusted by thousands of companies. That's largely been our blueprint. Then you just test from there. You say, "Okay, if we change the CTA a little bit to call in now, or schedule a demo now as opposed to just getting the form fill and waiting for a rep to reach out to you," all of those types of things are the fun things that marketers get to test and improve. Divvy's Inbound Marketing Results Kathleen: Can you share with me examples of some of the kinds of results you've gotten from these different newsletters? Sterling: Yeah, in terms of what? Kathleen: In terms of ... Well, it could be click throughs, it could be demo requests. However you're measuring success. Sterling: Yeah. Kathleen: I'd love to get a sense of is it, "We paid X to a newsletter and we got five demo requests," or is it, "We paid X to a newsletter and we got 500"? What is the order of magnitude there for you all? Sterling: Sure. For us, there's always layers. The first thing is "Okay, what did we pay?" Then it's "What was the click through rate?" Then it's "What was the form fill rate?" Then it's "What was the demo held rate?" Then it's "What was the opportunity amounts generated?" Then it's "What was closed?" It's kind of like the full funnel. When I work with my team, what we cared the most about, the first thing that we pay attention to is form fills. So, how many people actually filled out the entire form to get a demo request? Like I said, on days where we do this we see between 300 and our highest ever is 700 demo requests in a day. Then obviously you drill down and you say, "Okay, what was the opportunity amount generated in terms of value to Divvy? And then what was closed?" There's some other things. So obviously opportunity amount generated, that's a conversion. Then it kind of gets passed off to sales, but we generate tens of millions of dollars of opportunities from those. Kathleen: Wow, those are pretty strong numbers. Sterling: Oh yeah. Again, I think that our marketing team has done an excellent job. But I think again what you're seeing is a wonderful product that our Co-Founders and team have built because some of those numbers are out of this world. Even sometimes the vendors who we pay to do these sponsorships with tell us, "This is far and away the best result we've ever seen from a campaign like this." So as any good marketer, happy to take a lot of credit for our team, but also acknowledging that the product market fit is extraordinary. Kathleen: Yeah. Outside of email newsletters, any other kind of sponsored content that you're seeing real success with? Sterling: Well, you nailed it. We're starting to foray into the podcast space because again, it's pretty organic. You get to just have a conversation and then you make a little plug about your business, and who you are and what you do. If we continue to find those correct podcasts where our target market is consuming the content, then we're going to continue to have success. So that's part of our next step in that sponsored content realm. Kathleen: Yeah, so full disclosure: This is not a sponsored podcast for Divvy. I am not being paid to have them on. This was purely because you guys were getting great results and I wanted to learn more about it. I just wanted to make sure that's clear to anybody who's listening. Sterling: Absolutely. Kathleen: Yeah. Interesting. Any other particular strategies that have worked really well for you? Sterling: You know, we've done a really good job at our PPC stuff, when you look at classic Bing, Google.  We're starting to show really good signs with physical mailers. Again, when you kind of give us some credit that it's only been since April that we started the team, a lot of these initiatives are relatively new. But you start to see those strong results as well. You're also going through a lot of learnings. Okay, are the deal sizes that come in from Google and Bing, how do they compare to the stuff you're doing on LinkedIn and sponsored newsletters? That sort of thing. I think we have a lot of really good results. The stuff that I'm the most excited about right now are our physical mailers, and then continuing to bolster some of our PPC efforts. Kathleen: So physical mailers, that is definitely different than what a lot of the guests who come on my show talk about. What do those look like? Sterling: We have fun with it, because you get a lot of mail and most times it goes right in the trash or it doesn't even make it to the decision maker or whatever. We've had an offer where we'll pay for a year of Netflix for someone to take a demo. We include kind of that card with a package of popcorn that gets sent in an envelope. So it already comes in a different and unique ... It just feels weird and different, and you kind of have to open. So stuff like that has proven to be effective for us. We'll continue to iterate and have fun, and learn a lot from that. Kathleen: That makes a ton of sense. In a previous life when I owned my own agency, one of the things we did a lot of was just that kind of thing. The term for it is "dimensional mail" and it does have dramatically higher response rates than typical flat mail because it's like everybody thinks they're getting a present. You can't resist it. You have to open it up and see what's in there because it might be something cool for you, and in this case it is. It's free popcorn and potentially Netflix. Sterling: And Netflix. Yeah. Kathleen: Yeah. I mean, it's also a great way to get past the gatekeeper, I found. Like, when you have direct mail campaigns and you want to get to somebody who usually has a secretary or an assistant fielding their mail. If it is like a box with a thing in it, it usually makes it to the person. Sterling: I remember one of the best things I ever got, because you and me can get mailers just like we're sending to other people. But they sent a box. So okay, I'm going to open it. I open it. It's a case of Ray Bans, but just a case. Inside says, "Meet with us at Dream Force and get your Ray Bans," essentially, "We'll put the glasses in this case." I was like, man that is clever and I loved it. I ended up going and sitting through the demo and signing up. So it worked from top to bottom. I love people like that, who like you mentioned, are doing really good at dimensional mail. I think that's an area where we're seeing some early attraction but can improve for sure. Kathleen: That's so funny that you say that about the Ray Bans because one of the ones that worked the best on me was very similar. It was an empty case for Maui Jims. I went to the booth, and I got myself a brand new pair of Maui Jim sunglasses. I'll tell you, I was very happy to engage with that company. Sterling: Yeah, I agree. Although a bunch of us read and listen to Gary V's stuff, and he talks about the Thank You Economy. When someone puts in that kind of effort, to me it communicates that they have a lot of confidence in what they're pitching you, and you also just like human nature is to say, "Wow, they really did something for me. I owe it to them to at least hear them through and consider it." That goes a long way in this day and age when we're just kind of bombarded nonstop with offers, and ads, and all that. Kathleen: Yeah, that feeling of quid pro quo is strong. Sterling: It really is. But yeah, I don't disagree with that at all. Kathleen: Yeah, well that's really cool. It sounds like your efforts have really resulted in a nice, steady and strong flow of demo requests. Have you seen a similar growth in, for example, just overall website traffic? Are you doing anything on the traffic generation side? Sterling: Yeah. One of the next frontiers for us is to make sure that we spend more time caring about organic and working on things like SEO and site optimization, and landing page optimization, and all of those kinds of things. That's stuff that we're working on now. But just naturally with how our business has grown, site traffic has just exploded. We had to change our AWS subscription I think three times so far this year to level up, but that was largely a result of just people knowing who we are and what we're doing. Now it's like, "Okay, let's get a little more purposeful about this and put some effort into continuing to-" Like, have that be an active part of our funnel. Kathleen: Yeah. Looking ahead to 2019, I'm assuming that you want every year to be better than the last. I don't know how you top going from 20 to 140 people, but what are you- Sterling: I'll tell you. Next year we're supposed to go from 150 to 350, so that's how you top it. Kathleen: Oh my God. I would not want to be your HR Director. That sounds like a really hard job. Sterling: But she is amazing. Her name is Kacy. She joined us from Uber a couple of months ago, so she is very familiar with how to grow an organization like ours very quickly. We have a lot of confidence in her. Otherwise, yeah going from 150 to 350 would be a nightmare. Kathleen: Yeah, yeah. It definitely has the potential to ... Bad growth can break you, for sure. Sterling: Absolutely. Kathleen: Looking ahead to the coming year, what's on your radar as far as new tests you want to try, new channels that you're eyeing? Sterling: Yeah, well one of the big things is continuing to build out our marketing organization and making sure that we're bringing in the right talent for different roles. You heard me talk about a lot of things I think we're doing really well, but there are certain areas where we can improve and largely that's about going out and continuing to get the right talent on the team. So where I mentioned SEO for example, we can do a lot of that stuff with the existing team, but then let's go out and get someone who that's their specialty and they have a track record, and they can help us out a lot. Really, when you look at next year it's continuing to build on the good stuff that we accomplished, and then round out the team so we have more bandwidth to do more tests, and continue to stoke the fire and help Divvy grow. Kathleen: Yeah. Yeah, SEO, it's changing so fast. Thank God we do have somebody on our end who just looks at that because- Sterling: Yeah. Kathleen: I don't know what I would do without that person. Sterling: Oh, it's crazy. Then the other thing is so right now if we have people who are managing Facebook and LinkedIn. Let's say, wouldn't it be much better to have one person who could be in LinkedIn all day, and one person who could be in Facebook all day? So that's what I mean by continuing to break it out, because like you said, with SEO, but with literally every other platform, algorithms change daily and different cost structures are varying widely, and how much you're paying per click is just kind of ... So you really have to be super honed in. I think that's an area for us to improve in as we grow and scale. Kathleen's Two Questions Kathleen: Great. Well I'm going to switch gears here now. There's two questions that I ask everyone that I interview, and I'm really curious to know what your answers will be. The first one is, company or individual, who do you think is doing inbound marketing really well right now? Sterling: That's a great question. Who I aspire to be like, is that kind of the in the individual or company. There's a lot of them. There's a company, I don't know if you've heard of them, Drift, out of Boston. I've been really impressed with what they do, and they seem to pop up in a lot of different conversations for me. It sounds, again, like they have a terrific product, but then have a fantastic go to market. Kathleen: Yeah, I actually interviewed their VP of Marketing- Sterling: Dave. Kathleen: A few months back. Dave Gerhardt, yeah. Sterling: Yeah. I don't have any personal connection to anyone over there, but I have a lot of respect for what they're doing. Kathleen: Yeah, his name comes up a lot when I ask this question. There's a good reason for it. Sterling: Yeah, and you know what? What he does extremely well is he's got a personal brand that then allows him to shed light kind of his company and what they're doing. But yeah, they're doing a fantastic job so that would be someone I would look up to. There's another company here locally named Qualtrics. Kathleen: Mm-hmm (affirmative). Sterling: I'm not sure if you're familiar with them. They just announced an eight billion dollar acquisition. They're going to become part of SAP. They did a really good job at something I've seen done poorly a lot of times. They created a category. What they were in their early days was they were a survey tool to anyone who was outside of Qualtrics, but then they created a category, changed the experience. They called it "Experience Management". They really defined the category, had fantastic growth, had a fantastic exit. There's people over there who as marketers I really look up to, like Mike Maughan is one of them. The results of that just speak for themselves. That's another company and individual that I think are doing marketing extremely well. Kathleen: Great, well I like the combination because Drift is one that consistently comes up, which is why I had wanted to interview Dave so much. But nobody's mentioned Qualtrics before, so that's definitely a good one for anyone listening to go and check out, and I'm going to do that when we get off. Sterling: You really should. They did some things, and they did them all under the radar, which is why you haven't heard of them. But what they pulled off over there was just amazing. And then their exit and how the results ended up shaping. When you got a peek under the hood for their revenue and how they've been growing, you just tip your hat to them and try and learn from them and replicate it with our efforts here. How to Contact Sterling and Learn More About Divvy Kathleen: Yeah. Great. Well if someone's listening and they want to check Divvy out, maybe even if they're interested in the product or if they want to see what you're doing from a marketing standpoint, what's the best way for them to learn more about the company? Sterling: Yeah, so we went ahead and created a landing page just for listeners here. We're, again, going to offer kind of our classic $50.00 gift card for decision makers who are interested in the product. That link is getdivvy.com/inboundsuccess. That's getdivvy.com/inboundsuccess. If you're interested in chatting marketing, talking shop, I'm pretty active on LinkedIn and anyone can shoot me a message and I always love kind of getting into the nuts and bolts of marketing. Kathleen: Great, I will be sure to put the link to that landing page in the show notes. So if you're listening and you're in the car or on the go, check the show notes out on the IMPACT website. That link will be in there. I'll also put a link to your LinkedIn in, so people can find you easily. Thank you. This has been so interesting. It's really cool to hear about the growth you're experiencing, and how much of that is being driven by inbound. I have a feeling there are going to be a lot of people who go check your website out after this. Sterling: Yeah. That's cool. Like I said, we have an awesome team that I love working with every day, and then we have just an amazing product and business model. So it's kind of a perfect storm. Thanks again. It was super fun to chat about this, Kathleen. Always a pleasure. You Know What To Do... Kathleen: Yeah. As always, if you're listening and you enjoyed what you heard today, please leave the podcast a review on Apple Podcasts or the platform of your choice. If you know someone else doing kick ass inbound marketing work, Tweet me @workmommywork because I would love to interview them. That's it for this week. Thanks Sterling. Sterling: Thank you.

Let's Just Do This Dr. George Grant from The Academy of Wellness, Dr. Caroline Teske from Dr. Teske & Associates, and Dr. Hillary Webster - In this podcast from Let's Just Do This, Margaret Wallis-Duffy and Todd Miller speak with Dr. George Grant, Dr. Caroline Teske LIVE at Dr. Teske & Associates, and Dr. Hillary Webster, ND in studio. At the "Passport to Wellness" event held at Dr. Teske & Associates, sponsored by Maui Jim Sunglasses, we talked about protective eyewear, eye health and homeopathy! Dr. Grant enjoys a stellar academic and a fascinating career in research. He is a scientist, professor, chemist, toxicologist, nutritionist, biofeedback, stress management and a pain specialist. Dr Grant worked as a Senior Consultant for Health Canada, FDA and CDC as well as in private practice. Dr. George Grant has helped 10 Fortune 500 companies, 10 non profit organizations and 10 Olympic athletes along with 5000 clients worldwide. He has over 100 published articles, conference presentations, book reviews and 10 bestselling books. If you'd like further info about how Dr. Caroline Teske can help YOU with vision therapy, corrective lenswear and MCPS, head over to www.eyesfocusedonyou.com for further details on how to book an appointment! If you'd like further info about how Dr. Grant can help YOU with a Biofeedback + Pain/Stress Management consultation, head over to www.academyofwellness.com for further details on how to book an appointment! If you'd like further info about how Dr. Hillary Webster can help YOU, head over to www.WebsterNaturopathic.com for further details or how to book an appointment! For more information on Maui Jim sunglasses, head over to: https://www.mauijim.com/CA/en_GB If you have a story idea or a guest that we should interview, reach out to the Let's Just Do This podcast team at wownewmediapodcast@gmail.com, online at www.wallisforwellness.com, or on FB at www.facebook.com/wallisforwellness/ Thanks for listening and please give us a review on iTunes and share this content with anyone you think could benefit! #Health, #Wellness, #Homeopathy, Dr. George Grant, Dr. Hillary Webster, Dr. Caroline Teske, Eye Health, Maui Jim, #sunglasses, Margaret Wallis-Duffy, Todd Miller, Let's Just Do This, TV Show, Podcast, YourTV Halton, YourTV Ontario, On Demand, TV Cogeco, Ontario, GTA

In this episode of The Kayak Fishing Show Live with Jim Sammons we are joined by Stacey Dunn from Maui Jim Sunglasses. Stacey explains the importance of wearing good sunglasses and what makes Maui Jim the best sunglasses available. Enjoyed this episode of Kayak Fishing Tales? Please LIKE, SHARE, and COMMENT. You can see all of Maui Jims great products at www.MauiJim.com ____________________________ SUBSCRIBE to Kayak Fishing Tales WebTV: http://www.youtube.com/subscription_c... ____________________________ Sponsored by: Jackson Kayak: http://jacksonkayak.com/ Orion Coolers: http://orioncoolers.com/ ____________________________ CHECK OUT our new Podcast: https://itunes.apple.com/us/podcast/kayak-fishing-with-jim-sammons/id1374630666 ____________________________ Follow Jim for GIVEAWAYS, tips and other great kayak fishing content: Facebook – https://www.facebook.com/TheKayakFish... Instagram - https://www.instagram.com/thekayakfis... Twitter - https://twitter.com/kayakfishingtv ____________________________

Special guest Cillian Dwyer returns to That Old Pod to share his thoughts on this week's WWDC conference. Conversation dives into how Apple's announcement positions them relative to their competitors, what surprised us, and how we see the tools and advancements announced this week impacting the future. Longer discussion around the impacts of Apple joining the AR/VR revolution. Show Notes:What is WWDC 2017?Watch Apple’s 2017 WWDC Keynote which is the basis of today’s conversation, watching this first will drastically improve the listening experienceGoogle has their own version every year called Google I/O and its held each year in late MayMicrosoft's conference is named Microsoft Build which is generally held in early May each yearA seasoned Apple Developer commenting on the relaxed atmosphere of WWDC being held in San JoseTV and tvOSAmazon Prime tvOS app announcementHere’s Apple’s product page for watchOS 4Apple has opened up the future of Bluetooth accessories working directly with WatchWhat is NFC?Apple is opening up NFC to developers in iOS 11, which has been a subject of some contentionWatch satisfaction rates are through the roof, consistent across all the companies wearablesPotential glucose monitoring for WatchApple Watch health measurement’s accuracy is best in classWatch compared to proper chest monitorsWatch distance calculation is best in classApple allowing gym equipment providers to directly sync with WatchCustomers call using Pay on the watch a magical experiencewatchOS 2 to 3 was a major overhaul of the user experienceRecent comparison studies into Siri’s accuracy have shown room for improvement, although the results are fairly inconsistentSiri speaks 21 languages and 36 localizations, Cortana speaks 8, Google Assistant 4 and Alexa is merely bilingualYou can read Apple’s privacy page which does a terrific job of explaining how Apple prioritizes your privacy; the section on Siri has yet to be updated for iOS 11 where your device will sync the Siri data with each other, but that data will not be available to Apple; the best way I’ve seen this described was Horace Dediu who framed it that “Siri knows you, Apple does not”Siri’s learned behaviors are synced between your devices with iCloud in iOS 11The Wall Street Journal’s recent hit piece on Siri has garnered lots of attention recently, I felt the sourcing was pretty light for such a heavy tone, and it looks like I’m not the only oneUnderstanding extensions, released with iOS 8 in 2014, possibly one of the most underused power features of iOSExtensions allow the user to pass data between apps, something Android has allowed in a far less elegant form I believe since 2008 when the OS first launched, but certainly since 2009 when Cupcake added support for widgets I’ve shared my thoughts before on Android Wear 2.0’s adoption of cell radio supportApple announces MacOS High SierraWhat is Apple File System (APFS)?Many of the features of APFS such as full disk encryption and modern concepts such as snapshots and clones will theoretically allow Apple to provide drastically better solutions for system wide file encryption than File Vault, or system wide backup with Time MachineWhat is this ZFS Lucio speaks of?Remembering Mac OS X 10.6 Snow LeopardZFS support stripped from Snow LeopardWhat is HFS+? John Siracusa changed my life with these elegant write ups of file systems and backup solutionsApple to enforce 2FA as mandatory in iOS 11What is 2FA for Apple accounts?Mac OS Sierra and iOS 11 support HEVC, what is it?Apple announces Metal 2What is an eGPU?What is DirectX?Many windows machines powered by DirectX 11, but all machines running Windows 10 are powered by DirectX 12I had trouble finding the exact article Cillian was quoting to compare frame rates of World of Warcraft in Mac OS Sierra and Windows 10, but apparently performance in metal is terrificXamarin enables development of iPhone apps on Windows without a MacNew iMacs announcedNvidia explains why GPUs are so important for tasks such as augmented reality/virtual reality/mixed reality/machine learning/neural networksApple finally making desktop caliber video cards standard in all its 4k and 5k iMacs with the Radeon Pro 500 seriesHow does Radeon 580 Pro compare with Nvidea GTX 1080?AMD and it’s new Radeon Vega lineJohn Knoll, co-developed Photoshop with his brother and later started Industrial Light and Magic which has produced such movies as The Abyss, Pirates of the Caribbean, Speed Racer, Avatar, Hugo and all the modern Star Wars movies among many othersIndustrial Light and Magic (ILM)Cost of a graphics cardsApple stuns the world with the iMac ProCost of iMac Pro is stunningly lowApple’s 5k displays are getting ridiculousAffinity Photo appAffinity Photo demoCost of a last generation 8-core Xeon processor ranges from around $400 - $900What is ECC RAM?what is a teraflop?22 Teraflops is 4x more powerful than the Xbox Microsoft has teased releasing sometime this year codenamed ScorpioMicrosoft Surface StudioAppleCare+ for MacMacbook can now be configured with Intel’s i5 and i7 kaby lake chipsAre these processors custom Intel parts? I can’t find it listed anywhereKaby LakeiOS memory management16GB ram limit for Macbook ProsApple’s official dev kit for eGPUThe Talk Show goes live with Craig Federighi andPhil SchillerHTC ViveFinal Cut Pro XiOS 11 previewNew App Store design aestheticWhat is Aqua?Here’s a terrific history on the evolution of the Mac’s user interface designiTunes design evolution on the MacApple Music design has set the standard we are now seeing everywhereThere are currently around 2.2 million apps available in the App StoreNetflix prediction algorithms are gaining notorietyNetflix paralysis is being used to study human’s response to overwhelming optionsWhat is dogfooding?iMessage sync with iCloud and the new iMessage App drawerApple Pay with person to person payments in iOS 11Square provides a fantastic user experienceSplit view has been an option on the iPhone since the launch of iPhone 6 and iOS 9, provided you are not in zoomed modeControl center is redesigned to one page and is now customizableWhat is jailbreaking?All about Notification CenterA nice comprehensive look at all the design changes in iOS 11Airplay 2 and it’s support for multiple roomsWhat is a QR code?The iPhone camera app is now a basic QR code readerWhen guests are attempting to join your wifi network, iOS 11 will prompt you to provide your wifi passwordApple adds indoor maps for airports and mallsApple Maps gaining lane guidance and a specialized automatic Do Not Disturb Mode1PasswordSherlocking is a reference to an Operating System (OS) taking a third party app’s functionality and making it part of the native system, thus destroying the app’s market viability, R.I.P Sherlock1Password showing off their new iPad experienceiCloud keychain works within apps in iOS 11OS level integration of Facebook and Twitter was introduced in iOS 6, now removedWhat is iCloud keychain and how do I use it?Two step verification with Apple, which is different from 2FAWhat is Authty?Hacking with fan noiseWhat is an air gapped computer?The myth of security by obscurityMusic starts with workouts on watchOS 4Apple and silence is a dangerous comboThis is the biggest you can see album art in iTunes 12Lots of wasted space in Apple Music, look how small those navigation letters are!New iPad Pro, including new 10.5” screen sizeOG iPadiPhone upgrade programiPad Pro 12.9” offers 2732 x 2048 which is 5,595,136 at a density of 264 pixels per inch; the 15” MacBook Pro offers 2880 x 1800which is 5,184,000 pixels (about 2% more) with a density of 220 PPIUnderstanding ProMotion and the variable refresh rate displayBattery testing difficultiesiPad Pro performance improvementsPrevious gen iPad performance was already astoundingApple launches ARKit, a tool to allow developers to make augmented reality appsMicrosoft HoloLens is available today, but as this picture shows the limitations are still severeARKit demos are already absolutely mind boggling, remember these are being made by people on their iPhones and iPads less than 4 days after the tool launched while all of these people have been busy at the conference it was announced at (i.e., no free time)Understanding the new Depth APIMaui Jim sunglassesPlatforms State of the Union KeynoteARKit supports all A9 and A10 devicesPalm rejectionThis drag and drop demo from 3-5 minutes is absolutely stunningWhat are permissions?A10X SoC with 3x performance cores, 3x efficiency cores and a 12 core GPUApple announces the HomePod Apple MusicSpotifySpotify collaborative playlistsWhat is Chiptune?Reviews of quality of sound for the HomePod are very positiveBen Bajarin, Lucio butchers last namesHomePod spatial awarenessiPod HiFiLucio always assumes “late in the year” means the 2nd week in December, thus he is basically guaranteed to be correct or pleasantly surprisedSonos Play 3A8 processor in the HomePod, same as the current AppleTVHomePod does have a display, and according to Neil Cybart it’s the whole top, not the Siri waveformMagic LeapMicrosoft Satya Nadella, again, Lucio butchers last namesLucio and Cillian have discussed in much further depth on the topics of AR/VR here and on AMD here and hereThanks for listening! Lucio will be posting a written form of his WWDC impressions as soon as he can finish it.

    In this episode, we feature our trip to the US Sailboat Show in Annapolis, MD.  We have some more adventure sailing news and our products of the week will help you keep your boat fresh and mold free. Intro Chat We are back after an extended break from doing the podcast.  We have been very busy with work, travel and a couple big life events. After we got back from the Annapolis show, we decided to fit in a week long sailing trip in the Florida Keys before year end.  We had a blast and we will feature that trip on a future show. I was able to fix our broken throttle cable on our MacGregor 26M with a  50hp Honda engine.  It was not too difficult, the trickiest part was getting the throttle control out and back in the pedestal as it was a very tight fit.   Here is the cable I bought that has a 4" minimum bend radius to help avoid the wear that happened to the old cable from raising the engine all the way up.  I bought a 12ft cable, but it ended up being a little long and I think 11ft would have worked a little better. We also decided recently to buy a new house!  We found a place with a half acre lot so that we can keep our boat at the house instead of a local storage lot.  We will move in late December. Steve also decided he was not busy enough so he started to build his first boat.  It will hopefully be a Storer Quick Canoe that he hopes to turn into a sailing canoe and possibly a sailing trimaran. Check out these great sailing documentaries we watched recently, both are free to watch.  The first is Chasing Bubbles about a young sailor Alex Rust and his circumnavigation.  If you watch it, please give some support to his charity, it is great karma to support something that gives you enjoyment for free.  The second documentary is about App Applegate and his building of an 80 foot sailboat in the mountains of the Pacific Northwest. The password is on the screen, FreeRoam.  Both are great. We imagine that most sailors in the northern climates have put their boats in storage for the winter so we will do our best to get you through the winter with some interesting sailing and cruising interviews and podcasts. Our Trip to the US Sailboat Show in Annapolis We attended the US Sailboat Show in Annapolis October 6th-10th, 2016.  It is a great show with a very large selection of boats and vendors. We nearly cancelled the trip due to Hurricane Matthew targeting Florida as we were nervous about being away from the house during the storm.  It turned out that the storm stayed far enough off the Florida coast to avoid any damage in Orlando and the weather in Annapolis was great Thursday and Friday.  It rained all day Saturday and was overcast and windy on Sunday, but we still had a great trip. We got the chance to meet Paul and Sheryl Shard of the Distant Shores video series.   They are in the process of building a Discovery 48 that will have a lifting keel similar to their last boat a Southerly 49.   Keep their awesome sailing / cruising  videos in mind for Christmas gifts, they are great to watch and fuel your cruising dreams. We will eventually release a YouTube video on our visit to the Annapolis show, but for now we will share some links to the boats we thought were unique. Catalina 385 & 425 Pair of Jeanneau 54s different layouts, Jeanneau 58 new boat of 2017 dinghy dock under cockpit. Amel 55, awesome boat Gozzard 41, beautiful light blue hull, high quality woodwork, unique layout living room salon layout in vberth area. Southerly 57, made famous by distant shores, went out of business, but back in production. Lifting keel, 10ft9in down, 3ft6in up. Wauquiez 48 pilot saloon. Brandy did not like this one, strange layout and orange leather seats.  Very modern look and feel, would fit in well in Miami Beach Solaris 50 – James Bond grey, sleek low deck. Allures 45 and Garcia Exploration 45 – Jimmy Cornell owns a Garcia 45, aluminum, lifting keel, super tough boat. Dragonfly trimarans – 32 and 28ft. Similar to our boat but as a multi-hull and much faster! Probably sails faster than we can motor. Outbound 46 – ultimate monohull cruising boat, very high quality. Halberg-Rassey 372 and 40 MK II great cruising boats very comfortable. Passport 470 – Brandys favorite monohull for our needs. Center cockpit. Gunfleet 58 – fancy cruising, lifting keel, draft 12ft down, 6ft up Want a smaller boat but still have lots of money to spend – Alerion 33 express, beautiful boat, about as much room as our Macgregor 25 had below. Beautiful day sailer. Ventura 23 sport boat concept – similar to our Macgregor 26 Rhodes 22 – well built trailer sailor, but like the comfort of our boat better.   The Fleet Reserve Club became the official meeting spot for The Sailing Rode. Great patio upstairs with a view of the whole show. Run by retired military volunteers, usually just open to military, but open to public during the show. Got to know Pat, Charlie and the rest of the guys well through out the show. Met up with listeners each day at the show. Some just starting to sail who we could offer advice and some that have a lot of sailing experience who gave us great advice. The Chesapeake Light Craft teardrop camper was really cool.  Check out all their boat kits.     Andy Schell's swan 48, 59 north offshore adventures, On the Wind podcast. Great position at front of Ego alley, they barely fit boat due to the 8ft draft. Outremer 51 catamaran – The is same brand that Sailing la Vagabonde will be getting in 2017, great boat, fast and comfortable cruiser,  we think Riley and Elayna will be very happy with their new boat. Bali catamarans – garage door / open floorplan Gunboat 57 – simply awesome, very modern but still comfortable Get together with other sailing podcasters and youtubers, Jeffrey Wetting – Shooting the Breeze podcast, Teddy J from Sail Loot podcast, Kamau from iandiboats YouTube, and Vince from Sailing Nervous YouTube.  We coined it The first Sailing Multimedia Creators summit, or something like that. It was great to meet everyone.  Check out their content and give them some support. Vendors – great selection, we bought some Kent / Onxy PFDs, with integrated harnesses. Around $100 & new Maui Jim sunglasses for Brandy and Costa sunglasses for Steve. Brandy also bought a beautiful compass rose necklace from Maggie Lee Designs.  Maggie has a lot of nautical jewelry that would make great Christmas gifts.   Caught up with Greg Kutson, owner of Mantus Anchors, we gushed about how much we love our Mantus anchor that we bought last December. Greg showed us his newest products a portable scuba system and a waterproof rechargeable head light. We got to meet the US Olympic sailing team medalists!   We also had some great food while were were in the Annapolis / Baltimore area.  Check these places out if you are nearby  - Willys Kitchen near Baltimore airport had the best breakfast we have ever had! VIN909 Wine Cafe has great local sourced ingredients and is just over the bridge from the show. The Iron Rooster just outside the show entrance had great homey cooking with interesting recipes.  Davis' Pub great socializing with other sailors and good food too – all these places are amazing. We also enjoyed a few painkillers at Pussers, very tasty. We had late flight home on Sunday so we decided to take a sail on the Schooner Woodwind that morning,  We signed up Saturday afternoon and was told it would be Sporty on Sunday.  It was overcast and 15-20kn winds, I took a turn at the wheel, and we had a great sail!  Captain Jen and her crew were fun and did a great job.     Sailing / Cruising News Sailor, 74, sets sights on being oldest to sail solo non-stop around world WA yachting legend Jon Sanders sets sail on final circumnavigation of globe Matt Kent plans to set world record for smallest boat to cross the Atlantic Ocean Lindsey Lohan lost part of finger in boating accident Products of the Week Kanberra Odor and Mold prevention Gel Moso Natural Air Purifying Bag  We recently bought these two products to prevent mold, mildew and orders on our boat.  They were recommended by sailing friends and have great ratings on Amazon.   Amazon Store Please use our Amazon Affiliate links below for anything you buy on Amazon or look at over 90 items we have in our TSR Amazon store.  We use all the items on our boat and include notes of why we like them.  We also added over 40 sailing and cruising books we recommend.  You pay the same low Amazon price and we get a small commission. USA Amazon Store Canada Amazon Store UK Amazon Store France Amazon Store Germany Amazon Store Spain Amazon Store Italy Amazon Store Please help us Support Podcast We need your help to spread the word about the Podcast.  Please share the podcast with your sailing & cruising friends and ask them to subscribe on iTunes, stitcher, or Google Play Music.  You can send them these links: iPhone iTunes link Android Stitcher link Google Play Music link It also helps when you share the podcast links on social media and sailing forums. Please like or follow us on Youtube, Facebook, Twitter, and Instagram  We will follow you too! Remember to tag your Instagram sailing related pictures with #thesailingrode Send us your feedback on the show and any show topic ideas to Crew@TheSailingRode.com Patreon If you enjoy the podcast, you can support us on our Patreon site and get some special rewards. Check it out at this link: https://www.patreon.com/TheSailingRode How it works:  Patreon is designed for you to support your favorite content creators.  You can support our podcast creations by signing up for various levels of support.  You can set a maximum monthly amount so if we release a lot of podcasts in one month, you still only pay your maximum amount.  In return, you get some rewards for your support.  It is kind of like giving us a tip or buying us a drink after a good show. Thanks for listening and all your support!  We wish you fair winds and hope to see you on the water soon. –  Steve & Brandy The Sailing Rode / The Sailing Road