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Nutrition Nugget! Bite-size bonus episodes offer tips, tricks and approachable science. This week, Jenn is talking about IQ Bars—a popular nutrition bar that promises impactful brain and body benefits. But do they really live up to the hype? Are they a smart choice, or just smart marketing? If you've ever grabbed a bar on the go and wondered what's inside, you won't want to miss this episode. Like what you're hearing? Be sure to check out the full-length episodes of new releases every Wednesday. Have an idea for a nutrition nugget? Submit it here: https://asaladwithasideoffries.com/index.php/contact/ RESOURCES:Become A Member of Salad with a Side of FriesJenn's Free Menu PlanA Salad With a Side of FriesA Salad With A Side Of Fries MerchA Salad With a Side of Fries InstagramMushrooms are Nature's Technology (feat. Alex Wolfe)Microdosing, Mega Impact (feat. Peter Reitano & Daniel Sanders)
Join Physique University (free for 2 weeks) to get a custom, flexible nutrition plan so you can enjoy foods that feel good!–How do you know what's actually in your protein bar? Could sweet potato be the secret ingredient that changes the game?I had a conversation with Tony and Lori, the husband-and-wife team behind Muscle Up Bars, the protein bars born from a dream and built for real performance. We talk about what sets their bars apart in a crowded market: a clean ingredient list, balanced macros, and the power of simplicity. Whether you're a CrossFitter, busy parent, or just someone trying to fuel smarter, this will help you understand what to look for in your supplements and why quality matters.Today, you'll learn all about:2:29 – Dreaming the first recipe5:00 – Why sweet potato is the star9:11 – Breaking down the sugar-to-protein ratio13:16 – Why texture makes it taste real20:32 – Disrupting the market with simplicity23:02 – When and how people use the bars26:28 – Scaling up without selling out39:15 – Handwritten notes and customer love49:32 – OutroEpisode resources:Website: muscleupbars.comInstagram: @muscleupbars Support the show
Scott welcomes industry veteran Rob Principe to explore the explosive growth potential in Consumer Packaged Goods (CPG). Drawing from his extensive experience at Jungle Scout and Netrush, Rob shares insights on how emerging brands can leverage strategic positioning and TikTok's unparalleled reach to transform from unknown startups to market leaders. Learn why TikTok has become the essential platform for modern CPG marketing as Rob breaks down the critical differences between micro and macro-influencer strategies and their impact on consumer trust. This is a masterclass in social media marketing for e-commerce brands, revealing how the right digital presence can dramatically accelerate brand growth and establish lasting customer relationships. Episode Notes: 00:13 - Robert Principe Introduction 01:23 - Consumer Packaged Goods (CPG) 03:07 - CPGs and Top 10 Lists 05:50 - Challenger Brands: Growth and Positioning 08:51 - GLP-1s, Protein Trends, and Product Positioning 12:10 - The Evolution of Protein Bars & Consumer Tastes 14:44 - Identifying PE-Backed Versus Bootstrapped Brands 15:37 - Multi-Channel Launch Strategies for Brands 17:17 - Matching Brands with the Right Service Providers 20:43 - The Critical Role of TikTok for Modern Brands 24:12 - Navigating TikTok Agencies and Service Providers 28:47 - Brick and Mortar: Still Relevant for CPG? 31:54 - Influencer vs. Affiliate Strategies on TikTok 37:45 - The Value of Human Touch and Relationship Building Related Post: The Top 10 Amazon Sellers in the U.S. Marketplace How to Reach Robert: LinkedIn: linkedin.com/in/etailfounder Website: etail-advisors.com Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog
Zillow stock has surged 70% in the last year… because house gossip is good.David is a very high-protein protein bar… worth $725M. Because every business needs 3 moats.Circle is going public in an IPO… so we'll tell ya what the heck a stablecoin is.Plus, the greatest internship story ever? Sprite turned an intern project into a real product.$Z $K $CRCLWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Heinz Ketchup
It was just announced that David closed a $75 million Series A funding round…valuing the 8-month-old startup at $725 million. Launched the same exact day as my previous content with David Co-Founder (and CEO) Peter Rahal went live in September 2024, David's current valuation has already surpassed his first protein bar exit, which involved Kellogg's acquiring RXBAR for $600 million in 2017. But David will obviously use the investment to scale manufacturing, accelerate product development, and expand inventory to meet surging demand. Moreover, in an effort to strengthen its ability to scale…David acquired Epogee, the food technology firm behind EPG, a plant-based fat alternative that significantly reduces calories and fat without compromising taste or texture. And at first glance, it might seem like an odd use of capital to acquire an ingredient supplier…but in my latest first principles thinking content, I'll explain the beauty of this vertical integration investment decision. And I'm sure some industry pundits (or so-called MAHA nutrition experts) will cry that EPG is a step back towards the fat-free craze of my 90's youth. And you're entitled to that opinion but honestly keep it to yourself…because I'm a business-minded simpleton admiring the beautiful strategic alignment between protein bar consumers wanting a “protein-to-calorie” ratio like leading ready-to-mix and RTD protein shakes, and David gaining exclusive control over an important supply chain element making that possible. David isn't just another protein bar brand, it's a food technology company focused on building tools that make it easier for consumers to eat well without compromise.
➢ DM “RECIPE GUIDE” to IG @ ColossusFit and we'll send you 53 high protein, easy to make recipes.Summary of episode:In this episode we go over 11 healthy meal and snack options to eat in a pinch.Meals:1- (01:05) Rotisserie Chicken + Salad + Minute Rice2- (02:44) Protein SmoothieWhey protein + banana + frozen berries + spinach + milk(5 different protein recipes at the end of our guide for free) Cinnamon roll, green glow.3- (05:16) Tuna salad lettuce wrapsPut the tuna and half of the oil from the can in a bowl and mix with the tomato puree.Chop the red onion as fine as possible and add to the tuna. Cut the apple in 2 parts and remove the core. Chop the apple into small cubes and also add to the tuna. Mix everything.Spread the tuna over the 8 lettuce leaves and serve as wraps.4- (06:45) Greek Yogurt BowlPlain greek yogurt, berries, seeds, honey5- (07:32) Overnight Oats+ Protein Scoop + Berries- Add cinnamon or flaxseeds for extra nutrition.Snacks:6- (09:01) Hummus + Baby Carrots or Bell Pepper Strips-Whole grain pita chips are a great add-on.7- (10:16) Apple or banana with peanut butter8- (11:19) Protein Bar or Beef Jerky + Piece of Fruit9- (12:49) Canned Tuna or Salmon + Whole Grain Crackers + Cherry TomatoesAdd mustard, Greek yogurt, or hot sauce for flavor.Slightly longer to make meals, but still efficient and solid10- (14:03) Turkey burgers11- (15:17) Chicken wrapsThanks for listening! We genuinely appreciate every single one of you listening.➢Follow us on instagram @colossusfit➢Apply to get your Polished Physique: https://colossusfitness.com/
Join us for an unflinchingly honest conversation with Peter Rahal, founder of RXBAR (sold to Kellogg's for $600M) and David Protein. Once labeled "disabled" by the school system, Peter reveals how his dyslexia fueled his contrarian mindset, relentless hustle, and ability to spot market gaps others missed. Learn how childhood humiliation became his rocket fuel, why he refuses to celebrate wins, and how his "anti-authority" approach built two category-defining brands. This episode is for entrepreneurs, neurodivergent thinkers, and anyone who's been told they don't fit the mold. Key Takeaways and Topics: Peter Rahal's background in the food industry and how this influenced his entrepreneurial journey. The idea for RX Bar emerged from a gap in the market for paleo-friendly protein bars. Early partnerships can significantly impact the success of a startup. Scaling production requires understanding supply chains and manufacturing processes. Product market fit is crucial for the success of any consumer product. Rebranding helped RX Bar reach a broader audience and clarify the product's value proposition. Rahal's childhood experiences shaped his resilience and contrarian nature. The importance of teamwork and aligned values in partnerships cannot be overstated. His success in business came from organic growth and word-of-mouth marketing. Be very, very efficient with your time. Seek criticism, seek feedback. The positive feedback loop of being doing something you're good at is motivating. Your 20s are the time to go all in and take risks. The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor and host of The Failure Factor. For more info visit https://meganbruneau.com Follow Peter and his ventures: His Ig: https://www.instagram.com/peterrahal David Protein: https://www.instagram.com/davidprotein Follow Megan Ig: https://www.instagram.com/meganjbruneau/ In: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com Themes: RX Bar, entrepreneurship, protein bars, startup culture, product market fit, rebranding, personal growth, childhood experiences, resilience, business challenges, David Protein, dyslexia, work ethic, fatherhood, humility, business lessons, nutrition, leadership
In this episode we explore the effects of deleting your social media apps from your phone.Markus Junnikkala is a Composer from Finland.https://www.markusjunnikkala.com/Want me to answer your question?Ask it below in the comments or on social media:https://www.instagram.com/markusjunnikkala/https://www.facebook.com/markusjunnikkala/https://twitter.com/markusjunnikkalhttps://www.twitch.tv/markusjunnikkalahttps://www.reddit.com/user/markusjunnikkala/https://www.linkedin.com/in/markusjunnikkala/Subscribing, sharing, and liking helps the podcast.TIMESTAMPS:(00:00:00) – The Decision to Delete the Apps (00:01:44) – The Power of Getting Fed Up (00:02:44) – Scrolling in the Bathroom (00:03:34) – Breaks That Don't Recharge (00:04:56) – Information Overload Isn't Learning (00:06:30) – Willpower is Limited, Use It Wisely (00:07:48) – You're Fighting Tech Giants (00:08:23) – A Moment in Nature and Self-Reflection (00:09:25) – Saving Willpower for What Matters (00:11:42) – Protein Bars and Mindful Choices (00:13:28) – Addicted, Quit, Repeat (00:14:44) – Can Social Media Be Fixed? (00:16:14) – Strategic Consumption (00:17:48) – Failed Experiments in Self-Limiting (00:30:04) – Someday, You'll Wish for That Time (00:32:13) – The Poison is in the Dose (00:33:02) – Delete the Apps, Keep the Account (00:33:50) – Final Thoughts and How to Connect
Nutrition Nugget! Bite-size bonus episodes offer tips, tricks and approachable science. This week, Jenn is talking about Aloha Bars—those plant-based protein bars you might've seen in your grocery aisle or spotted someone snacking on. Are they as healthy as they claim? Or is it all just clever marketing wrapped in organic labels and feel-good buzzwords? Tune in for this bite-sized bonus episode where Jenn breaks down the facts, digs into the ingredients, and gives her honest take. Have you ever actually read the label on your go-to snack bar? You might be surprised at what's inside. Like what you're hearing? Be sure to check out the full-length episodes of new releases every Wednesday. Have an idea for a nutrition nugget? Submit it here: https://asaladwithasideoffries.com/index.php/contact/ RESOURCES:Become A Member of Salad with a Side of FriesJenn's Free Menu PlanA Salad With a Side of FriesA Salad With A Side Of Fries MerchA Salad With a Side of Fries Instagram
In this episode the Operators interview Will Nitze, the founder of IQ Bar, a rapidly growing nutrition bar company. They discuss Will's journey from the software industry to launching IQ Bar, the challenges of introducing a consumable product, and the impact of market dynamics such as cocoa prices on business operations. The conversation also delves into the current state of the CPG industry, investment trends, and the role of crowdfunding in startup success. Will shares insights on building a profitable business in a competitive landscape and the importance of survival in the ever-evolving food and beverage market. 00:00 Introduction 02:52 The Growth of IQ Bar and Market Strategy05:50 Challenges in Launching a Consumable Product09:05 The Impact of Cocoa Prices on Business11:55 Navigating the E-commerce Landscape17:52 The Role of Crowdfunding in Startups21:12 Building a Profitable Business in CPG24:00 The Future of Food and Beverage Industry41:14 The Challenges of E-Commerce and Brand Adaptation45:51 Navigating Supply Chain and Ingredient Sourcing50:45 Building a Brand: From Kickstarter to Retail Success55:51 The Importance of Trend Adaptation in Business01:00:11 The Risks and Rewards of Entering Mass Retail01:07:52 The Long Game: Strategies for Retail Success01:12:46 Maintaining a Long-Term Perspective in BusinessOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwDr James Richardson's LinkedIn:https://www.linkedin.com/in/premiumgrowthsolutions/ Powered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
The Robyn Engelson Podcast Ever wish you had a wellness mentor with over decades of experience whispering million dollar health tips in your ear? That's exactly what you will get each week when you tune into The Robyn Engelson Podcast. I'm your host–a sought after autoimmune and wellness expert, corporate drop-out turned serial entrepreneur, and lifestyle transformer. Each week, I'll be bringing you inspiring guests, insights, and mindset tools to empower you to be energized, compress time, and start living instead of existing. Episode Title: Protein bars and drive-thrus again? [Your nutrition cheat code—straight from a pro sports dietitian.] Host: Robyn Engelson Guest: Amy Goodson, MS, RD, CSSD Episode Summary: In this energizing episode, Robyn chats with Amy Goodson—registered dietitian and certified specialist in sports dietetics—about how to fuel athletes (and their busy families) in a realistic and approachable way. With nearly two decades of experience working with everyone from peewee players to pro athletes, Amy breaks down the myths and simplifies nutrition. She shares her practical, no-fuss approach to making better food choices—even on the road, at tournaments, or in the middle of a chaotic week. Whether you're a parent, an athlete, or someone just trying to eat better without obsessing over perfection, this episode gives you the tools and mindset to make it work in real life. You'll learn: Why fueling athletes (especially youth) properly is about more than just game day The magic of the 80/20 rule and how to apply it to family meals How carbs and protein work together to support stable energy and brain function Why “fuel early, fuel often” is Amy's #1 nutrition motto Easy protein-packed breakfast ideas and grab-and-go snacks The difference between sports nutrition vs. everyday nutrition—and why it matters How to navigate gas stations, fast food joints, and airports without derailing your goals Why habit stacking can help make fueling routines second nature Memorable Quotes: “You don't get better on game day. You get better at practice—and you have to fuel for that.” “I'm a real-life dietitian. I don't love to cook, but I love to help people win with food.” “Fuel early, fuel often—that's how you stay ahead of the energy crash.” Resources & Mentions: Favorite Grab-and-Go Ideas: Egg muffin cups, energy bites, trail mix, string cheese Books & Tools on Habit Stacking: Atomic Habits by James Clear Actionable Steps for Listeners: Start With Breakfast – Don't skip it. Pair a carb with a protein to set your energy up for success. Use the Plate Method – At every meal, aim for ⅓ carbs, ⅓ protein, ⅓ veggies, plus a splash of healthy fat and fruit. Plan Lightly – Spend 30 minutes on the weekend making energy bites or protein-rich muffins to last you all week. Surround the Treat – If your kid wants waffle fries, pair it with a grilled sandwich and fruit. Balance is key. Habit Stack for Success – Add a snack or hydration routine to something you already do (like packing your gym bag). Stay Hydrated – Especially for athletes, hydration is as crucial as food. Set phone alarms if needed. Final Thought: Nutrition doesn't have to be perfect—it just needs to be consistent and realistic. Amy reminds us that fueling your body well is not about restriction, it's about strategy. Whether you're on the court, at the office, or in the stands, when you plan just a little, you gain a lot of energy, focus, and confidence. Small habits repeated daily lead to big wins. What listeners have to say: “Her energy is fire! I love being able to apply her simple strategies and life tips to my daily life to be energized instead of existing.” Loved this episode? If you found value in this conversation, don't forget to leave a review! Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Your feedback helps us create content that supports your journey to thriving, not just surviving. Connect with Amy Goodson: LinkedIn Instagram and Instagram Facebook YouTube Website About Amy Amy Goodson, MS, RD, CSSD, LD is a registered dietitian and Certified Specialist in Sports Dietetics. She has nineteen years of experience and has worked with the Dallas Cowboys, Texas Rangers, TCU Athletics, Ben Hogan Sports Medicine, FC Dallas Soccer, the NBA G League, the Alliance of American Football League, many PGA Tour players, as well as with thousands of middle school, high school, and endurance athletes. She is the creator of a free sports nutrition program for high schools, the Sports Nutrition Game Plan Amy is the owner of The Sports Nutrition Playbook which offers on demand programs as well as one-on-one nutrition coaching covered by insurance, a podcast, and YouTube channel. She is also the author of The Sports Nutrition Playbook, co-author of Swim, Bike, Run – Eat, a sports nutrition book for triathletes, and the nutrition contributor to retired NFL player Donald Driver's book, The 3-D Body Revolution. With a bachelor's degree in communications and a master's degree in exercise and sports nutrition, Amy is passionate about marrying the two to provide quality, science-based nutrition information through speaking, media, writing, and consulting. As a veteran on-air nutrition expert, she works to leverage multi-platform media opportunities on broadcast, digital, and social media nation-wide. Amy has over 1600 media placements in a variety of TV, radio, and online outlets and is on the Medical Expert Board for Eat This Not That. Connect with Robyn: Book Robyn to speak Get Robyn's #1 best selling book, Exhausted To Energized - 90 Days To Your Best Self Get Robyn's free video Sign up for Robyn's personal letter View Robyn's website Follow Robyn on LinkedIn Robyn's Facebook Watch Robyn on Instagram
From hypoglycemia and no period to creating one of the cleanest protein bars on the market, Rachel and Jake, Creators of Rawr Organics, share their own health journey and why they created a refrigerated protein bar in the first place (and where you can get them). Topics Discussed: Hypoglycemia Symptoms of hypoglycemia Effects of eating a limited diet Getting your period back in one month after two years of it absent Creating a protein bar As always, if you have any questions for the show please email us at digestthispod@gmail.com. And if you like this show, please share it, rate it, review it and subscribe to it on your favorite podcast app. Sponsored by: Timeline | Go to timeline.com/DIGEST for 10% off ARMRA - For a discount use code DIGEST at tryarmra.com BIOptimizers | Go to bioptimizers.com/digest and use code DIGEST Our Place | Go to fromourplace.com and use code DIGEST for 10% Check Out Bethany: Bethany's Instagram: @lilsipper YouTube Bethany's Website Discounts & My Favorite Products My Digestive Support Protein Powder Gut Reset Book Get my Newsletters (Friday Finds) Rawr Organics https://www.rawrorganics.com/ - use code: lilsipper10 Find them on Instagram
Send us a textTips on how to pick a protein bar based on your goals AND a review on about a dozen different protein bar brands! If you are looking for a tasty little chat, todays episode is for you!Support the showTCY has a HOME on the internet! Give the website some love by clicking here!Shop TCY SwagWanna chat? Let's connect on the gram @thecaffeinatedyogico AND @caffeinatedyogitalksInterested in working together? Click here for details on 1:1 fitness, nutrition, or mobility coaching. There are also links to all things Sky's The Limit Yoga Co (like yoga events, and yoga teacher training). , 'POD10' saves on all 1:1 fitness, mobility and nutrition guidance with yours truly! Save on all things :: No Cow **this company is no longer using code! Tap here to save and support the showManduka with the code "DanielleC10"FRE Skincare with the code "Danyell"CHIKE Nutrition with code "TCY"And head over to my Amazon page to shop items on use on the reg.
Utah has $60 million in gold hidden somewhere in Salt Lake City. Host Ali Vallarta and executive producer Emily Means discuss why the state is investing in precious metals. Plus, legalizing recreational cannabis, the protein bar wars, and March Madness. Resources and references: Built Bars sues Springville protein bar startup over trade secret accusations [KSL.com] Utah has invested $60M of taxpayer money in gold — so far. Here's how the state plans to use it. [Salt Lake Tribune] New poll says majority of Utah would vote to legalize recreational marijuana [FOX 13] Become a member of City Cast Salt Lake today! It's the best way to support our work and help make sure we are around for years to come. Get all the details and sign up at membership.citycast.fm. Subscribe to Hey Salt Lake, our daily morning newsletter. You can also find us on Instagram @CityCastSLC. Looking to advertise on City Cast Salt Lake? Check out our options for podcast and newsletter ads. If you enjoyed the interview with Ty Wardle, the general manager of the Salt Lake Bees, learn more here. Learn more about the other sponsors of this March 21st episode: Inn at 500 Salt Lake Bees Babbel - Get up to 60% off at Babbel.com/CITYCAST Live Crude - Get $10 off your first CRUDE purchase with promo code CITYCASTSLC. Workshopslc.com - use code CITYCAST for 20% off. Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome back to CBG Radio! Today, we're doing something a little different—our first-ever live taste test! The team is trying 4 different flavors, giving their honest ratings… and yes, beware—there's some ASMR chewing involved. Let's get into it!_________________________________The CBG Nutrition TeamWant to lose body fat, build muscle, and finally look like you do 4-5 WODs per week without tracking macros?Book a call with our team below!https://cbgonlinenutritioncoaching.com/application-ytConnect with us on IG!https://www.instagram.com/cbgnutrition/?locale=ko&hl=en 4o
Part 1 of 2: Are protein bars glorified treats? If starvation mode isn't real; why do we plateau? What's actually happening? What do you do in Valley to Peak? What's your role in the process of someones progress? Do we need detoxes? Get more information and resources from V2P here!
On the podcast this morning, the guys were meant to discuss Mashy tearing up Vegas, but instead, they got embroiled in some punishing dietary chat...See omnystudio.com/listener for privacy information.
If you've struggled with finding high protein bars that actually taste good, you are going to really appreciate this episode. Join me as I sit down with Jake & Rachel Beaudry, the founders of Rawr Organics, as we discuss their journey in creating what I think is one of the tastiest, healthiest protein bars on the planet. Rawr Organics was born out of the pain point in that it was hard to find high protein bars that actually tasted good and didn't have fillers, binders, fake sweeteners or dairy. The bars range from 18-20 grams of protein and come in tasty flavors from cookie dough and birthday cake to lemon poppy and dark chocolate raspberry. Jake and Rachel are not only incredible entrepreneurs, but they are mission-minded, with beautiful hearts and a strong desire to help people.Suggested Resources:Rawr Organics (code wellnstrong for a discount)Send me a text!If you're looking for a high protein, low sugar bar made with real food, and organic ingredients, you NEED to try Rawr Bars. Gluten-and dairy free, these bars come in a variety of tasty flavors from cookie dough to dark chocolate raspberry to birthday cake, plus their bars range from 18-20g protein.Right now, you can use the code “wellnstrong” for a special discount on your order!Join the WellnStrong mailing list for exclusive content here!Want more of The How To Be WellnStrong Podcast? Subscribe to the YouTube channel. Follow Jacqueline: Instagram Pinterest TikTok Youtube To access notes from the show & full transcripts, head over to WellnStrong's Podcast Page
In this episode, we dive into the high-stakes world of entrepreneurship with David Protein Bar founders Peter Rahal and Zach Ranen. After Peter's groundbreaking success in building and selling RXBar for $600 million, he joins forces with Zach—an innovator with a knack for low-carb delights—to redefine the protein bar market. We explore their journeys from startup struggles to multi-million-dollar successes and uncover how they're planning to disrupt an industry ripe for innovation. Join us as we discuss the challenges, strategies, and visionary thinking behind crafting a bar that delivers 28 grams of protein in just 150 calories with zero sugar. Whether you're an entrepreneur, a nutrition enthusiast, or simply curious about the future of healthy snacking, this conversation is packed with insights on scaling businesses, seizing market opportunities, and turning bold ideas into industry dominance.
Today, I'm syncing up with Eric Zaltas and Matt Schuster, the founders of Addra Labs Protein Bars. Eric is a former U.S. National Road Cycling Team member and National Team Time Trial Champion with a deep background in sports nutrition. Matt, a former advertising executive turned elite amateur triathlete, has competed at the Ironman World Championships in Kona. We dive into the inspiration behind Addra Labs, the unique ingredients and flavors that set their bars apart, and their journey from endurance sports to brand-building. Plus, they share where you'll see Addra popping up at Ironman, triathlon, cycling, and running events this year—and what's on their own training and race schedules while balancing entrepreneurship. CONNECT Addra Labs on Instagram Marni On The Move Instagram, TikTok, LinkedIn, or YouTube` Marni Salup on Instagram and Playlist on Spotify SUBSCRIBE TO OUR NEWSLETTER Sign up for our monthly newsletter, Do What Moves You, for Marni on the Move updates, exclusive offers, invites to events, and exciting news! SUPPORT THE PODCAST Leave us a five star review on Apple or Spotify Subscribe to MarniOnTheMovePodcast, YouTube Channel Tell your friends the episodes you are listening to on your social. Share a screen shot of the episode in your stories, tag us, we will tag you back! Subscribe, like and comment on our YouTube Channel, MarniOnTheMovePodcast
Once again, the sweethearts manage to gab for an hour! I wish I were better at writing descriptions.
Which Chocolate Chip Protein Bar is best? We like to remain humble but we need to get something out of the way that cannot be denied, Nick and John are a couple of swole beef-cakes. Due to this, we've had plenty of protein bars over the years, but usually just pick something random based on price. This week we will try 4 chocolate chip flavored protein bars to finally get a read on which brands are worth looking for. The contenders are Barbell, Gatorade, MetRx and Quest. Please like and subscribe and if you have any suggestions, let us know by tweeting us @tastetestdummies or email us at nickandjohnpodcast@gmail.com. SPOILER! Below is a list of which beer corresponds to which numbered cup it was in: 1. Barbell 2. Gatorade 3. Quest 4. MetRx
Ferrero Group recently announced it had signed an agreement to acquire Power Crunch. But why would the one of the world's largest sweet-packaged food companies acquire Power Crunch? Ferrero Group is no different than other multinational confectionary giants from Hershey's to Mondelez and Mars, as involvement within the bar format of convenient nutrition is not abnormal (whether entering through M&A activity or brand extension development). In fact, Power Crunch isn't even the first deal by Ferrero Group that involved a brand selling nutritional (and/or protein) bars…as they bought the brand Eat Natural in late-2020 and FULFIL Nutrition in mid-2022. And while this Power Crunch deal signals to me that Ferrero Group wants to own substantial market share within the wellbeing snacking space…don't just take my word for it. In the press release, both Kevin Lawrence (Power Crunch founder) and Ferrero Group leadership included quotes that referenced ambitions around wellbeing snacking categorical growth…focusing on quality craftsmanship, distinctive products, and thoughtful investment. And maybe that's really why Ferrero Group targeted Power Crunch. The protein bar market (like the entire supplement industry) has mostly a “sea of sameness” composition. But where the protein bar (or functional foods space in general) varies is that differentiation can be derived from having a unique form factor. Furthermore, if that unique form factor proves popular…a competitive advantage can be created through defensibility if you own/created that manufacturing process. And as part of the transaction, Ferrero Group will take over a California facility and absorb approximately 50 employees…with my assumption being that these were key operational assets (and human capital). But while the form factor of Power Crunch is unique it's not 100% proprietary (with an increase of crème-filled wafer crisp style competitors lately). But in a contract manufacturing “follow the leader” dominated category like protein bars you'd expect to see many more competitors. Additionally, when a billion-dollar active nutrition brand like Optimum Nutrition tries (and fails) within a short timeframe to make a similar wafer style form factor successful…it likely tells you (1) the production difficulty level and (2) consumers believe the superior taste and texture of Power Crunch creates a high enough switching cost to sustain its market share. But while financial details of the M&A transaction were not disclosed, some rough “napkin math,” Power Crunch is about one-third the size of Quest Nutrition and about the same size as FitCrunch that was just acquired by 1440 Foods. And while those transaction details were also not made public, I'd estimate the FitCrunch valuation to be slightly higher because of the stronger growth rates and larger manufacturing facilities…partially offset by the fact that private equity was involved (compared to Ferrero Group being a strategic). But then finally, Power Crunch is about seven times larger than the U.S. market size of the other Ferrero Group protein bar brand FULFIL…though the bulk of their historical revenue has been generated in the UK/Europe and I believe the brand has massive upside in the coming years. But in my latest first principles thinking content, I'll also consider what could be next for Power Crunch, as Ferrero Group will be faced with a depth or breadth strategic decision.
According to Will Nitze, founder and CEO of IQBAR, success in a competitive market requires finding its uncompetitive niches. He did that with his flagship protein bar, which is plant-based, low-sugar, and plainly labeled. That was seven years ago when he launched the company with a $75,000 Kickstarter campaign.Fast forward to 2025, and IQBAR also makes IQMIX (hydration) and IQJOE (coffee). All promote brain health without competing against each other.Will shares his journey in this episode — from his initial capital raise to scaling revenue, adding products, and managing wholesale channels. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/protein-bar-founder-thrives-in-a-crowded-fieldFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel. ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
Use our code for 10% off your next SeatGeek order*: https://seatgeek.onelink.me/RrnK/LAPLATICA2025 Sponsored by SeatGeek. *Restrictions apply. Max $20 discount La Plática fam, this has been a heavy week for your LP bois, the team, and everyone in Los Angeles. Anyone who lives in this beautiful city knows someone who has been impacted by the fires, and we wanted to dedicate this episode to raise awareness about what happened in the Palisades and Altadena. We also wanted to take things a step further and host a donation drive so we could directly help the people who need it the most. Join us this Tuesday, January 14, in Burbank where we will be accepting the goods that people need most right now. This includes: FIRST AID - Water, Medicines (Advil, Tylenol) FOOD - Non Perishables (Dry fruits & veggies, Rice, Pasta), Canned Goods, Protein Bars, Granola Bars HYGIENE PRODUCTS - Toothbrushes, Toothpaste, Toilet Paper, Feminine Hygiene Products (tampons, pads), Chapstick BABY PRODUCTS - Diapers, Formula, Baby Wipes Drop off address is: 632 S Glenwood Pl, Burbank CA 91506 If you cannot join us in person but want to help families in need, please consider donating directly to any family listed on these spreadsheets: http://tinyurl.com/LATINXGFM https://docs.google.com/spreadsheets/d/1km3lEvdVY70P3875guzujp5xtoIFMr6jVZVxfpN3MeA/htmlview# https://docs.google.com/spreadsheets/d/1pK5omSsD4KGhjEHCVgcVw-rd4FZP9haoijEx1mSAm5c/htmlview?_bhlid=6b691e6e7397beb5e4dda3bf5111fef7477bdd08&usp=embed_facebook You can also donate to the following organizations who are working hard to help the communities that have been impacted the most. Los Angeles Fire Department Foundation - https://supportlafd.org/ American Red Cross - TEXT CAWILDFIRES to 90999 LA Food Bank - https://www.lafoodbank.org/fire/ Baby2Baby - https://baby2baby.org/ Feel free to also drop more resources in the comments below! Together we can make a big difference.
Quest Nutrition might possess much more revenue diversification compared to when it was acquired more than five years ago, but that doesn't mean the Quest Bar has become any less of an important piece of the brand's multibillion-dollar growth puzzle today. In this latest episode, I'll utilize the Q1 2025 Simply Good Foods Company (NASDAQ: SMPL) earnings report, earnings call, and supplemental presentations that were filed on 1/8/2025 as the backdrop to provide broad nutritional snacking market insights. In fiscal Q1 2025, Atkins Nutritionals brand dragged down the overall portfolio performance, as Quest Nutrition beat categorical competitors in tracked channel retail takeaway (up 10% YoY). What's at the heart of the Quest Nutrition success? Quest Nutrition is still known for the original Quest Bar. And that means the company needs the bar business to be healthy for any of this innovation risk to make sense. But while Quest bar has positive growth, recent performance is lagging internal expectations a new protein bar innovation should launch in February called Quest Overload. Additionally, Quest Nutrition has proven it's one of the few brands that can successfully extend across multiple product forms...and its customer base expects them to come into an indulgent snacking category and flip it into great tasting (high protein, low sugar) offerings. The snacks segment of Quest Nutrition, which now accounts for almost half of all retail sales, saw retail takeaway growth increase 19%. But if we analyze one layer deeper…the salty side of the Quest snacks segment had quarterly retail takeaway growth of about 26%. Quest chips now represent about 25% of the total Quest Nutrition revenue and provide a substantial share of new users to the brand. And I've been a broken record when it comes to stating that salty snacks are where the excitement (and focus) should be placed within Quest Nutrition, but it's important to remember that any of this innovation risk only makes sense if the bar business continues to be healthy. So, while it was a higher proportion in 2019…the bar segment still accounts for about half of the total Quest Nutrition revenue. And that's why Quest Nutrition hasn't shied away from innovation (or renovation) activities over the recent years…from enrobed variants, mini sizes, revamping formulations, and now launching the “overload” bar platform. Also, I run through what's causing the weak brand performance at Atkins and explain actions the company is taking to change it…especially against the backdrop of GLP-1 weight loss solutions. In my opinion, you're going to see weight management brands like Atkins (and others) get repositioned on the right side of GLP-1 second-order effects through both product innovation (e.g. Atkins strong)...but most of the “innovation” will come in the targeted communication marketing strategies. Finally, OWYN had quarterly retail takeaway growth of 67% YoY. Based on revenue growth models, Simply Good Foods leadership expects OWYN fiscal 2025 net sales to be in the $135 million to $145 million range. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN YOUTUBE TWITTER INSTAGRAM FACEBOOK
Ever wonder why the fiber in your protein bar is high? Or is the fiber in protein bars good for you? In this episode you will learn about the key types of fiber and common fibers listed in protein bars—IMOs, inulin, soluble corn fiber, and resistant dextrin—and how they stack up in supporting gut health. Support the show
In this episode, we dive into the Mandela Effect, sharing common examples and discussing how misinformation spreads, especially in the age of social media. We also touch on fitness coaching double standards and the importance of honest communication. Tune in for an engaging blend of fun, fitness tips, and casual chat on a laid-back Friday.Timestamps:00:11 Casual Friday Vibes02:02 Gym Etiquette and Annoyances06:13 Housekeeping and Announcements10:21 The Mandela Effect Revisited11:56 Questioning Health and Fitness Gurus21:47 The Double Standards in Fitness Coaching22:23 Personal Experiences with Coaches25:18 Challenges with Protein Bars and Satiety28:41 Balancing Cheat Meals and Discipline34:50 More Mandela Effect Examples38:17 The Impact of Social Media on Perception41:55 Concluding Thoughts Join this channel to get access to perks:https://www.youtube.com/channel/UC_8nonbBsA-mTli1KLlHlrA/joinWork with Jeaninehttps://www.jeanineescobar.comMike's YouTube Channel: @escoelitemindsetMike's Instagram: https://www.instagram.com/@escoelitemindsetSupport our Sponsors1UP Nutrition Code: JEANINEhttps://www.1upnutrition.com /discount/jeanineTranscendhttps://www.transcendcompany.com/escoeliteMegaFit Meals - Code Jeanine https://megafitmeals.rfrl.co/p75q7Built Bar Code: MRSCEOJhttps://builtbar.com?baapp=MRSCEOJSupport us by following on Social MediaAmazon Storefront: https://www.amazon.com/shop/mrsceo_jLTK Fashion Links: https://www.shopLTK.com/explore/MrsCEO_JInstagram: https://instagram.com/mrsceo_jInstagram: https://instagram.com/candidly_withcoffeeWeight Loss IG: https://instagram.com/@jsbodybootcampTikTok: https://www.tiktok.com/@mrsceo_j
Peter Rahal's new David bar was designed for the Ozempic generation. A portrait of a hungry entrepreneur. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
It's a very protein-heavy episode for the You Tried Dat?? gang as they taste One Maple Glazed Donut Protein Bars, Quest Peanut Butter Protein Cookies, and Lenny & Larry's Cookie-fied Bars. They also discuss bears breaking into cars before visiting Craiglist to read some Missed Connections. Follow us on Instagram to see pictures of the snacks @youtrieddat.
Going all the way back to the very first protein bar I tasted to what we now always have in our home.
It's time for a Tuesday "health" take! Like a hot take, but HEALTHIER! My goal with these short "snacks" is to briefly give you my take on a current health topic. The perfect 5:00 way to start your day!Today I am giving you my take on a sneaky ingredient you may not have even heard of "IMO", aka Isomalto-oligosaccharides. They're in most protein bars and energy bars, and their claim to fame is that they are a sweet-tasting, zero-calorie prebiotic fiber that has no effect whatsoever on blood sugar. But do they live up to the hype? I weight in today!_________________Join me on the 'gram! Get free recipes and tips delivered right to your inbox every Friday!Learn more about your options for working 1:1 with me: https://www.revivewellness.health/services or use this link here, to schedule a free strategy call!Try Syntrax! To try to the most delicious, gluten free, lactose free "top of the line" whey isolate AND save 25% use the code "syntraxallison" at checkout.Want some FREE LMNT? Use this link for a FREE sample pack with any order!Better Bodies discount code "BB15" at checkout to save 15% on my favorite betterbodies gear!
Here's what to expect on the podcast:Patrick's journey from pre-med student to entrepreneur.Inspiration and development of Alio, the allergy-friendly protein bar.The top nine food allergens that Alio bars are free from.Manufacturing process, product development, and ingredients.And much more! About Patrick:Patrick Manning is the founder of Alio, the allergy-friendly protein bar. He was on the road to medical school when he realized that there was a major need for a ready-to-eat snack bar that is high in protein and free from the top 9 food allergens. He changed is course and went on to develop the first-ever high protein allergy-friendly snack bar.Connect with Patrick Manning!Website: https://livealio.com/Instagram: https://www.instagram.com/livealio/ Connect with Anne Zuckerman!Websites: https://annezuckerman.com/ | https://justwantedtoask.com/Facebook: https://www.facebook.com/AnneInPinkInstagram: https://www.instagram.com/annezuckerman/LinkedIn: https://www.linkedin.com/in/annezuckerman/Bezi Woman: https://beziwoman.com/ | https://www.beziwoman.shop/two-step-order1591558404525Bezi Bra Discs Facebook: https://www.facebook.com/bezibradiscs
With M&A transactions getting louder, it can only mean one thing…protein bar brands are starting to party like it's 2019 again! In my April 2024 content, I stated for that "party to restart" the protein bar market needed increased deal announcements. And maybe not so surprisingly…it only took less than four months before a deal announcement included a protein bar brand that was included on my list. That's because in early-August, international private equity firm Cinven announced that it had reached an agreement to become the lead investor in Vitamin Well Group, valuing the brand portfolio that includes Barebell protein bars at around $2.2 billion. But what sparked the inspiration for this content…was that about two weeks ago, another deal announcement included a protein bar brand from that list of attractive potential M&A targets. This time it was 1440 Foods acquiring FITCRUNCH, a protein bar brand that was co-founded a dozen years ago by celebrity chef Robert Irvine (and the contract manufacturer Bakery Barn). And the acquisition of FITCRUNCH by 1440 Foods makes perfect logical sense especially if your deep domain expertise includes the protein bar market. And that's because you'd understand that the protein bar market (like the entire supplement industry) has mostly a “sea of sameness” composition. But where the protein bar (or functional foods space in general) varies is that differentiation can be derived from having a unique form factor. Furthermore, if that unique form factor proves popular…a competitive advantage can be created through defensibility if you own/created that manufacturing process. This is the story of FITCRUNCH…because if you remember what I said earlier, it was co-founded by the contract manufacturer Bakery Barn. So, as you likely realize…not only did 1440 Foods acquire FUTCRUNCH, but also vertical integration assets with Bakery Barn. This is super helpful across a number of strategic areas from financial to operational…as the core FITCRUNCH product being a multilayered baked process is much more complex than the typical extrusion or slab bars on the market. Additionally, while the financial details of this transaction were private…Bakery Barn customer concentration likely kept the EBIDTA multiple lower than typical contract manufacturing deals in the protein bar space. But beyond extracting value from the product complexity (uniqueness) and Bakery Barn vertical integration aspect, 1440 Foods acquired FITCRUNCH because its highly complementary to the existing brand portfolio of Pure Protein, MET-Rx, and Body Fortress. Additionally, this deepens the 1440 Foods concentration into the active nutrition sub-segment of convenient nutrition bars that has shown strong growth of late compared to the general grocery category. But my latest first principles thinking content will examine the near-term outlook 1440 Foods…and if the convenient nutrition brand portfolio is pointed towards an eventual IPO. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN YOUTUBE TWITTER INSTAGRAM FACEBOOK --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support
Episode Summary: In this episode of the Fit2Fat2Fit Experience Podcast, Drew Manning interviews Zach Ranen, co-founder of David Protein, a revolutionary protein bar company. Zach shares his journey from working in finance to pursuing his passion for health, fitness, and nutrition. He dives into the innovative science behind David Protein Bars, which boast the highest protein-to-calorie ratio on the market. With flavors like Cake Batter and Chocolate Chip Cookie Dough, these bars are setting new standards in the industry. They also discuss Zach's collaboration with Peter Rahal, founder of RX Bar, and their shared vision for redefining processed foods. Tune in to discover the inspiring backstory, unique formulation process, and future plans for this groundbreaking product. Conscious Fitness Retreats: Join us for the next Conscious Fitness Retreat in February 2025! https://consciousfitnessretreat.com/ SHOW LINKS: • David Protein: https://davidprotein.com/ • 60 Day Keto Jumpstart: https://www.fit2fat2fitprograms.com/offers/ceeAnvjr/checkout • Fit2Fat2Fit Book: https://www.amazon.com/Fit2Fat2Fit-Unexpected-Lessons-Gaining-Purpose/dp/0062194216 • Keto School Program: https://schoolf2.fit2fat2fit.com/f2-web-keto-school • Complete Keto Book: https://www.amazon.com/Complete-Keto-Guide-Transforming-Your/dp/1401956262 • Complete Keto System: https://www.completeketoprogram.com/sales-page • Email Drew: info@fit2fat2fit.com SHOW HIGHLIGHTS: 0:00-0:22 – Introduction by Drew Manning, host of the Fit2Fat2Fit Experience Podcast. 0:23-1:14 – Overview of David Protein Bars and their innovative protein-to-calorie ratio. 1:15-1:56 – The creation of David Protein Bars and how they differ from traditional bars. 2:11-3:19 – Announcement of Drew's upcoming Conscious Fitness Retreat in Hawaii (February 2025). 4:00-5:00 – Zach's introduction and journey from finance to health and nutrition. 5:01-8:04 – Zach's early career in finance and his pivot to opening a low-carb bakery. 8:05-9:04 – Challenges Zach faced with his bakery and how it shaped his future products. 9:05-12:05 – Meeting Peter Rahal and their decision to tackle the protein bar industry. 12:06-13:26 – Identifying gaps in the protein bar market and consumer behavior insights. 13:27-16:32 – Nutritional challenges of traditional protein bars and how David Protein Bars address them. 16:33-19:35 – Debunking common myths about diets like keto and the importance of caloric balance. 19:36-22:06 – Zach and Peter's complementary skill sets and their creative collaboration. 22:07-25:20 – Ingredient innovation in creating high-protein, low-calorie, palatable bars. 25:21-28:50 – The science behind protein quality (PDCAAS) and David's unique protein blend. 28:51-32:00 – The role of allulose and other low-calorie ingredients in the bar's formulation. 32:01-35:00 – Revolutionizing fat systems in protein bars to minimize calorie impact. 35:01-37:32 – The goal of redefining processed foods into healthier, functional options. 37:33-42:03 – The importance of textural contrast and how David Protein Bars enhance the eating experience. 42:04-46:36 – Zach's favorite flavors, product expansion plans, and market strategy. 46:37-48:44 – Where to find David Protein Bars and final remarks. You can learn more about what I do on my website: https://fit2fat2fit.com Listen to my podcast, The Fit2Fat2Fit Experience for more amazing content: Fit2Fat2Fit Experience Follow me on Social! • Instagram: @fit2fat2fit • Facebook: @fit2fat2fit • Twitter: @fit2fat2fit • TikTok: @fit2fat2fit
After 1 year, a lot has changed for Protein Bar & Kitchen. Several new franchisees in the pipeline, non-traditional locations sprouting up across the country and suburban locations humming. What is inside this first-time franchisor rapid rise? Tune into this episode to hear from the sources, CEO Jeff Drake and VP of Franchise Development Jimmy McFeeters, on exactly how!
I've been fortunate enough to realize that my brain is hardwired to see consumer behaviors shifts early, model out those “drivers of demand,” understand what variables are moving categorical consumer markets, and match those up into actionable patterns and sequences with insane accuracy. If you haven't picked up on it yet, my content creation acts as a sort of kaleidoscope-like artistic expression of that ability…providing underlying support for my conviction around non-consensus market-moving consumer trends. But there's also another side of that…one that A LOT fewer people get to experience because of the inherent nature involving my strategic management consulting projects. Yet, this particular episode of conversational content required crossover into that other side. And that's because well before Ryan Ankrom co-founded Anabar (one of the fastest-growing protein bars on the market), he got deeply intertwined to an early strategic management consulting project that was within my “build turnkey supplement brands for clients” era. But as you'll hear throughout our conversation, all those experiences (and people met along the way) would become an important “butterfly effect” that led us both to where we are right now. Beyond that, Ryan and I will dive into several key strategic areas involving the last three years of building (and scaling) Anabar…including the brand's embrace of a derogatory categorical claim and it's Day 1 profit mindset that's stayed consistent even with sales channel expansion. But this was definitely a different (but in a good way) type of conversation filled with many more interesting business topics...so I hope you enjoy. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN YOUTUBE TWITTER INSTAGRAM FACEBOOK --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support
Nutrition Nugget! Bite-size bonus episodes offer tips, tricks and approachable science. This week, Jenn is talking about ProMix Protein Bars, available in whey and vegan options. Are these bars a healthy snack to keep on hand? Jenn walks us through the ingredients to see for ourselves. Tune in to see if this bar, a favorite of athletes and fitness pros, will be your favorite too. Like what you're hearing? Be sure to check out the full-length episodes of new releases every Wednesday. Have an idea for a nutrition nugget? Submit it here: https://asaladwithasideoffries.com/index.php/contact/ RESOURCES:Become A Member of Salad with a Side of FriesJenn's Free Menu PlanA Salad With a Side of FriesA Salad With A Side Of Fries MerchA Salad With a Side of Fries InstagramProMix Nutrition - Website
The Nutrition Diva's Quick and Dirty Tips for Eating Well and Feeling Fabulous
Not all protein bars are created equal. Let's examine the difference between energy bars and protein bars and talk about what to look for when choosing a protein bar.Mentioned in this episode:Nutrition Diva #539: Top 5 nutrients for postpartum recoveryNutrition Diva is hosted by Monica Reinagel, MS, LDN. Transcripts are available at Simplecast. Have a nutrition question? Send an email to nutrition@quickanddirtytips.com or leave a voicemail at 443-961-6206.Follow Nutrition Diva on Facebook and subscribe to the newsletter for more diet and nutrition tips. Find Monica's blog and other programs at Nutrition Over Easy. Nutrition Diva is a part of the Quick and Dirty Tips podcast network. LINKS:Transcripts: https://nutrition-diva.simplecast.com/episodes/Facebook: https://www.facebook.com/QDTNutrition/Newsletter: https://www.quickanddirtytips.com/nutrition-diva-newsletterNutrition Over Easy: https://nutritionovereasy.comQuick and Dirty Tips: https://quickanddirtytipscom
Zach Ranen is the co-founder of David, a protein bar brand which disrupted the market with 50% more calories from protein than any other bar and a groundbreaking dollar-to-protein ratio. In this episode of the DTC POD, Zach shares David's pre-launch and launch strategies, leading to 1M+ dollars in sales in the first week. This includes engaging with influencers like Peter Attia and Andrew Huberman and giving away 20,000 product samples. Zach also gives insights into their R&D process, how they built the David brand, their product-led approach to growth, and future plans.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pre-Launch and Launch Tactics2. Product-Led Approach to Growth3. Product Sampling Marketing4. Influencer Partnerships5. Viral Marketing Strategies6. Brand Development 7. Naming and Visual IdentityTimestamps00:00 The idea behind David protein bars05:59 From working in private equity to founding Raize and eventually David16:55 Balancing taste with nutrition in developing David protein bars24:22 David as a product-led company27:52 Brand building for David: name, packaging, launch35:04 Key lessons on manufacturing, distribution, product launch, and virality43:53 David's $10M seed funding, key investors, and influencers48:10 Next steps for growth, channel allocation, strategyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Zach Ranen - Co-Founder and President at DavidBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Send us a textIntroduction of the Episode: Welcome to another insightful episode of the Inflamed in the Brain podcast! In this SNACK episode, host and registered dietitian Krissy dives into the world of protein bars, revealing how to select options that support your health goals without causing unnecessary harm. With so many protein bars on the market, it's crucial to understand which ones can serve as a healthy snack and which ones can be just as detrimental as a candy bar. Krissy breaks down key ingredients to avoid and highlights the best choices for maintaining a balanced, anti-inflammatory diet.Key Points Covered:Why Choosing the Right Protein Bar Matters:Protein bars can either be a healthy snack or a sugary treat in disguise. Understanding their ingredient composition is essential for those looking to manage inflammation and maintain stable energy levels throughout the day.Ingredients to Watch Out For:Added Sugars: Avoid hidden sugars like high fructose corn syrup, glucose syrup, and sugar alcohols (e.g., maltitol, sorbitol) that can spike blood sugar levels and contribute to inflammation. Krissy advises listeners to pay close attention to how high these ingredients appear on the list—those that are listed near the top are present in larger quantities.Artificial Sweeteners: Sweeteners like sucralose, aspartame, and saccharin may reduce calories but can negatively affect gut health and lead to increased sugar cravings.Hydrogenated Oils: Trans fats found in hydrogenated oils or palm oil are inflammatory. It's crucial to avoid protein bars containing partially hydrogenated oils or vague "vegetable oil blends."Preservatives: Chemical preservatives such as BHT (Butylated Hydroxytoluene) and TBHQ (Tertiary Butylhydroquinone) extend shelf life but can be inflammatory.Artificial Flavors and Colors: These can trigger sensitivities and contribute to inflammation. Opt for bars with natural flavors and simple ingredient lists.Low-Quality Protein Sources: Bars with soy protein isolate or wheat protein may not provide optimal benefits for muscle repair and could provoke sensitivities in some individuals.Ingredients to Look For:High-Quality Protein: Choose bars containing protein from whole-food sources like grass-fed whey, egg whites, or pea protein for better digestion and lower inflammation risk.Healthy Fats: Look for bars that include natural fats such as nuts, seeds, or coconut oil for lasting energy and fullness.Natural Sweeteners: Favor bars sweetened with dates, honey, maple syrup, or stevia for a healthier sweetness that won't cause drastic blood sugar spikes.Fiber: A quality protein bar should contain fiber from sources like chia seeds, flax seeds, or oats, aiding digestion and blood sugar stability.Minimal Ingredients: Aim for bars with a short list of recognizable ingredients (nuts, seeds, whole grains), as they are often better for reducing inflammation.Outro:Now that you know what to look for in protein bars, you're equipped to make healthier choices the next time you shop. Read through the ingredient lists, experiment with different bars, and discover what works best for you. Once you find a brand you love, you're on your way to fueling your body right!Hungry for More?! Catch up on these episodes next!Ep 16: Cholesterol Chronicles: Cracking the Myth of Egg FearFollow along: https://betterwithcarbo.com/ Instagram
Episode 639: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Peter Rahal ( https://x.com/peterrahal ) about starting RXBAR with $10K and selling it for $600M, business ideas he would chase today, plus why he's back with another bar. — Show Notes: (0:00) RX Bar's path to $600M (8:32) Branding to solve a problem (14:03) David Protein (16:22) Idea 1: Differentiated vasodilator (27:53) Idea 2: The coffee of sleep (32:28) Idea 3: Continuous Testosterone meter (36:58)Idea 4: New religion (42:03) Why do this again? (45:28) How to survive the first year after exiting (53:03) How big is David going to get? (56:18) Remote v in-office — Links: • RXBAR - https://www.rxbar.com/ • SCOTT & VICTOR - https://scottandvictor.com/ • David's Protein - https://davidprotein.com/ • Lucy - https://lucy.co/ • Moonbrew - https://moonbrew.co/ • Levels - https://www.levels.com/ — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it's called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
Nutritionist, Educator and Fellow Bogan (not sure why I used caps there) Perry Venakis is back, and while we intended to have a conversation about optimal eating (and the like), we wound up chatting about everything from secluded swimming locations, four-wheel drive high jinks and our respective food-weighing obsessions, to moist salt (it's a thing), misleading food labelling and getting better with age. Enjoy. n90.com.auSee omnystudio.com/listener for privacy information.
Nutrition Nugget! Bite-size, bonus episodes offering tips, tricks and approachable science. This week, Jenn is talking about Gatorade Protein Bars. These protein bars are marketed as all the rage amongst fitness professionals, but are they the best option for you? Tune in as Jenn walks through the nutrition facts and her likes and dislikes about this protein bar, so you can determine if it's something you want in your pantry. Like what you're hearing? Be sure to check out the full length episodes; new releases every Wednesday. Have an idea for a nutrition nugget? Submit it here: https://asaladwithasideoffries.com/index.php/contact/ RESOURCES:Become A Member of Salad with a Side of FriesJenn's Free Menu PlanA Salad With a Side of FriesA Salad With A Side Of Fries MerchA Salad With a Side of Fries Instagram
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1
This episode delves into the complexities of nutrition headlines and media coverage. We begin by dissecting a sensational diet study headline, revealing the principles behind its seemingly remarkable claims, and comparing them with EC's Lazy Macros®. The discussion transitions into a critique of the validity of Blue Zone data for human longevity, spurred by insights from an Ig Nobel Prize winner. Finally, we examine the marketing and nutritional profile of the heavily hyped David protein bar, scrutinizing its claims of perfection in the protein realm. TIMECODE: 00:00 Welcome to the Consistency Project Podcast 05:29 Comparing iDip & Lazy Macros® 11:56 Debunking Blue Zone Longevity Myths 18:44 The Hype Around the David Protein Bar
When done right, this convenient snack can fend off hunger while keeping blood sugar stable. Here's how to shop for them, and 10 of our favorites. Author: Sharon Liao Link to article: https://www.levels.com/blog/the-10-best-low-sugar-protein-bars Become a Levels Member – https://levels.link/insights Learn about Metabolic Health – levelshealth.com/blog Follow Levels on Social – @Levels on Instagram and Twitter
Founded by mother-son duo Maria Shriver and Patrick Schwarzenegger, MOSH is a mission-driven brain brand educating people about how what they eat today can impact their brain health tomorrow. While they sell protein bars, MOSH donates a portion of proceeds to the Women's Alzheimer's Movement (WAM) and have already donated over $100,000 toward WAM's important Alzheimer's prevention research. Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrandSpecial Thanks to our Sponsor WHOOP!Use my special link and get a great deal on a new WHOOP 4.0.WEAR IT ANY-WEARComfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.WAKE UP AT THE OPTIMAL TIMESet a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.MONITOR YOUR HEALTHA robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.Special Thanks to our Sponsor Burst Creatine!Want to try them out?Just go to burstcreatine.com and order your first bag and get in the game. There are a bunch of creatine choices out there but they're not all safe and 3rd party tested. I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway. Burst creatine gummies aren't made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there. Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery. They taste pretty good too. And since I can't have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Support the show
Matt Matros built Protein Bar from a single smoothie shop into a fast-growing chain. In 2012, private equity firm L Catterton came knocking with a deal valuing his company at $44 million. Matt decided to roll 40% of his equity, expecting it to grow even more.
Today, I'm going to compare the ingredients of popular protein bars, but first, let's compare a Snickers bar to a protein bar! A 50-gram Snickers bar contains 30 grams of carbs and is about 58% sugar. CLIF Builder's protein bars are 68 grams and are about 41% sugar, with the same number of carbohydrates as Snickers. The extra carbs in the CLIF bar come from starches that quickly turn into sugar in the blood. CLIF Builder's bars contain 20 grams of protein but in the form of soy protein concentrate, a low-quality protein. Like most protein bars, they're also full of ultra-processed ingredients. CLIF energy bars are 68 grams and 55.88% sugar. Despite their name, they will not give you sustainable energy, just a tiny spike followed by a crash. KIND bars make several claims, such as “#1 ingredient=heart healthy peanuts," “low glycemic index,” “dairy-free,” and “non-GMO.” They contain glucose syrup, which is not a low-glycemic-index ingredient, along with sugar, honey, palm oil, soy protein isolate, and chicory root fiber. Quest birthday cake bars contain 9 grams of sugar alcohol, which can lead to GI problems like gas, bloating, and diarrhea. They're 41% sugar and also contain polydextrose, which hasn't been studied much in humans. Pure Protein bars claim to have only 2 grams of sugar, but they contain 17 grams of carbohydrates and only 1 gram of fiber. These bars contain 14 grams of starches, equivalent to 4 more teaspoons of sugar! The ONE protein bar is a 60-gram product containing 20 grams of protein and only 1 gram of sugar, but it has 25 grams of carbs from starches and cellulose, which is essentially sawdust. It also contains maltitol, an ingredient you'll want to avoid. The MET-Rx meal replacement bar contains 48 grams of carbohydrates and ingredients such as rice starch, maltitol syrup, corn syrup, fructose, and soy protein isolate. Next, let's look at the ingredients of an A.M. RXBAR. They contain 10 grams of protein, oats, cashews, egg whites, and honey. However, the front label is misleading because these bars contain several other ingredients, 52% of which are sugar.