Podcasts about scorm

AFFEN&Co 363, la Collégiale de l'AFFENavec Christophe COUPEAUX pour la sortie de son livre "La boîte à outils du Digital Learning". Christophe Coupau préfère le terme "digital learning" à "e-learning", ce dernier étant souvent associé aux modules SCORM traditionnels. Pour lui, le digital learning a une vision plus large, englobant diverses technologies comme les réseaux sociaux, les outils de visio et même l'IA. L'EdTech est perçue comme similaire, bien que plus souvent liée à l'enseignement académique La crise sanitaire (Covid) a agi comme un accélérateur majeur pour le digital learning, le faisant passer d'un "nice to have" à un "must have" dans de nombreuses organisationsAujourd'hui, 68% des entreprises déclarent adopter des modalités digitales dans leur formation. On observe une maturité croissante des usages, des outils et des acteurs (plateformistes, fournisseurs, concepteurs). La construction de parcours digitaux et hybrides s'impose de plus en plus Un défi majeur est la réticence potentielle des apprenants et formateurs qui préfèrent le présentielPour y répondre, il est crucial de comprendre leurs représentations et leurs pratiques digitales existantes (comme l'utilisation de tutos YouTube ou de groupes WhatsApp). Souvent, les gens pratiquent déjà le digital sans le savoir Pour qu'un projet de digital learning réussisse, il est essentiel de partir de l'apprenantIl faut s'intéresser à sa cible, à son contexte numérique, ses cas d'usage, son équipement, ses questions et ses besoins. Le digital doit être envisagé comme une solution pertinente pour répondre à ces besoins, pas une fin en soi Les apprenants peuvent s'approprier les dispositifs digitaux de manière inattendueIl faut laisser de la place à cette auto-détermination dans les usages. Identifier les apprenants plus à l'aise avec le numérique peut permettre d'en faire des sponsors ou des tuteurs pour aider les autres. Cela enrichit le mix pédagogique Face à l'inflation des technologies (podcast, VR, IA) et la peur de manquer (FOMO), les entreprises peuvent hésiterPour s'y retrouver, il est utile d'examiner les outils déjà en place et de s'inspirer des retours d'expérience d'autres industries ou de la communauté digital learning. Certains outils comme les LMS (plateformes de gestion de l'apprentissage) et la visio sont considérés comme des valeurs sûres. La réalité virtuelle peut être très pertinente pour des domaines d'apprentissage spécifiques, notamment dans des contextes dangereux ou complexes à reproduire en présentiel. L'IA impacte la production de ressources et l'autonomie, mais ne remplace pas la mise en action et le contexte spécifique qu'apporte un formateur Lancer un projet de digital learning nécessite de structurer les étapesAprès un diagnostic initial ("où on part, où on souhaite aller"), il faut constituer une équipe projet multidisciplinaire (pédagogie, tech, communication, etc.). Les phases incluent la conception pédagogique, la production ou le sourcing de supports, le choix et la mise en place des outils de diffusion (comme un LMS, ou des alternatives comme YouTube ou les réseaux sociaux pour commencer). Tester les supports avec les apprenants et parties prenantes est crucial pour obtenir des retours et itérer Accompagner les formateurs traditionnels vers le numérique demande de l'écoute et de la pédagogieCertains outils digitaux peuvent les aider, notamment pour les tâches administratives. Il faut une démarche progressive, les rendre acteurs et s'appuyer sur les formateurs qui sautent le pas pour créer une dynamique d'ambassadeurs Une plateforme LMS n'est pas toujours indispensable au début, surtout pour l'expérimentation, mais elle devient utile pour l'industrialisation, la traçabilité et la pérennité du dispositifUn projet réussi est rarement figé ; il nécessite une veille et une amélioration continue, en faisant évoluer les rôles et les missions Les écueils à éviter sont d'avoir une vision biaisée (technocentrée)...

In this episode, we get a bit nerdy as we discuss the best way to export and integrate digital course content. Will shares how xAPI and AICC configurations can transform a course by capturing valuable learner data—information that can be used to create learning paths and improve the overall experience. We then explain how to set up a Storyline course to work with these features. Listen to learn more!For more on our conversation, check out the episode page ⁠⁠here⁠⁠.Want to build your business like we have? Join us over at Notion by⁠signing up with our affiliate link⁠ to start organizing EVERYTHING you do.Head over to our website at ⁠⁠⁠hitechpod.us⁠⁠⁠ for all of our episode pages, send some support at⁠⁠Buy Me a Coffee⁠⁠, our ⁠⁠⁠Twitter⁠⁠⁠, our ⁠⁠⁠YouTube⁠⁠⁠, our connection to ⁠⁠⁠Education Podcast Network⁠⁠⁠, and to see our faces (maybe skip the last one).Need a journal that's secure and reflective? Sign-up for the⁠Reflection App⁠ today! We promise that the free version is enough, but if you want the extra features, paying up is even better with our affiliate discount.

[00:00:00] - IntroductionTom: Setting up today's discussion points: establishing new standards in software, using tech for effective learning, and the possible conflict between educational system administrators and students.Guest: David Ells, Managing Director of Open LMS, an open-source learning management system provider.Overview of David's background in online learning with over 15 years of experience, including work with the Department of Defense on the Experience API (XAPI).[00:01:09] - Early Career and Entry into Learning TechDavid: Shares his accidental entry into the learning tech field after earning a master's degree from MTSU.Initial job at Rustici Software leading to a career in educational technology.Discusses the meaningful impact of developing educational tools and the transformative power of education.[00:03:53] - Importance of Experiential Learning in HiringTom: Probes the significance of certifications versus experience in hiring.David: Emphasizes experience and practical application of knowledge as primary hiring factors over certifications.[00:05:35] - Introduction to XAPITom: Attempts to describe XAPI.David: Explains XAPI's basics—data format and communication protocol for learning events, allowing detailed tracking of learning activities across various platforms and contexts.[00:07:37] - XAPI's Vision and DevelopmentTom: Shares initial skepticism about XAPI but appreciates its potential.David: Discusses the broader vision of XAPI, including data mobility and creating verifiable credentials for lifelong learning records.Insights on corporate and academic applications and interoperability with different forms of learning content.[00:10:52] - Industry Adoption and Impact of StandardsDavid: Describes efforts to establish XAPI, parallels with existing industry standards, and the critical role of adoption.Historical context of SCORM and the unique challenges and opportunities it presented.[00:15:00] - Rustici Software's Contribution to XAPITom: Questions about Rustici's role in developing SCORM and transitioning to XAPI.David: Details Rustici's research and industry contributions leading to XAPI's development and its collaborative approach.[00:21:00] - Launching and Promoting XAPIDavid: Discusses the practical and marketing challenges in launching a new standard and gaining adoption.Realizations and reflections on what might have been done differently for better adoption rates.[00:28:10] - XAPI's Broader Applications and LimitationsTom: Explores XAPI's potential beyond learning contexts.David: Outlines XAPI's flexibility, acknowledging both its strengths and weaknesses, and practical applications in data-driven contexts.[00:38:08] - Managing Data with WatershedTom: Discusses the potential overwhelming amount of data XAPI could collect.David: Describes the importance of filtering data to extract meaningful insights and the role of tools like Watershed in this process.[00:43:42] - Transition to Open LMSDavid: Talks about his move to Open LMS and the shift in focus to higher education.Differences between corporate and academic markets and the commonalities in learning management needs.[00:45:03] - Comparing Corporate and Higher Education LMS NeedsDavid: Discusses the evolving needs of universities to prepare students for careers and the corporate focus on skills-based training.[00:50:14] - Conflict Between Learners and AdministratorsTom: Expresses views on the inherent conflict between learners and administrators.David: Compares this to IT departments versus end-users, discussing the potential synergy with modern SaaS and cloud-based solutions.[00:58:16] - Future of EdTech and Learning SystemsDavid: Envisions a future where learning is skills-based and highly personalized, breaking the traditional degree format.Discusses the potential for more granular and modular learning experiences.[01:00:10] - Collaborations Between Academia and IndustryTom: Asks about formalizing partnerships between universities and industries.David: Discusses the potential for these partnerships, acknowledging existing informal pipelines and the mutual benefits.[01:02:17] - Personal Goals and Vision for Open LMSDavid: Shares his aspirations for the growth and success of Open LMS.Emphasizes the adaptability of Open LMS and its potential leadership in emerging educational trends.[01:02:54] - ConclusionTom: Thanks David Ells for the conversation.David: Expresses enjoyment and appreciation for the dialogue and Tom's writing.

Unlock insights on transitioning from SCORM based systems to WordPress with LifterLMS. Learn strategies for repurposing legacy content. The post Upload and Track SCORM Content in WordPress with LifterLMS appeared first on LMScast.

Click the Title to Play or Download. Interview with Ethan Webb, Founder & CEO of Mindsmith, a next-gen eLearning authoring tool that uses generative AI to make it easy to create and share learning content. We discuss:Ethan Webb, CEOFounders' inspiration & backgroundMindsmith's competitive advantagesServes corporate, higher education, and K12 audiencesEngages instructional designers and learnersTurns instructional designers into course architectseLearning industry challengesGenerative AI: creating and sharing contentLMS integration using advanced SCORM via Mindsmith CloudEmbeds interactive learning widgetsWhat's next? Mindsmith's future roadmap Podsafe music selection Voices  of Insight - created using Udio Duration: 32:19

According to a Forrester study, 53% of sellers said that sales technology positively impacts their results. So how can you optimize your enablement tech stack to drive productivity?Shawnna Sumaoang: Hi, and welcome to the Win Win Podcast. I am your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Sarah Gross. Thanks for joining us, Sarah. I’d love for you to tell us about yourself and your background. Sarah Gross: Shawnna, thank you so much for having me, I’m excited to be here today. I have spent a decade in sales and a decade in enablement, and absolutely love both spaces. I started my career as a BDR, moved into sales management and got the typical dashboard and quota, and very quickly realized there was a lot more to sales and to managing salespeople.I ended up actually researching enablement and then got into being a practitioner myself. So, as I’ve built out teams over the years what’s been interesting is to watch how enablement went from L&D to how we think about making our team more productive, but we weren’t calling it productivity quite yet. We were like, “Oh, let’s get people from 100% to 110% of attainment” to now being the real drivers within the organization of how technology helps our team be more effective and therefore productive in what they’re doing day-to-day. SS: I love that and thank you again so much for joining us today. Now you and I have known each other for a while and I know that you focus deeply on a couple of core components when it comes to driving a business. That’s the people, processes, and technology. How does that approach guide the way that you build your enablement strategy? SG: Yeah, first things first, you have to have the right people in the right roles. So I’m a big fan of, especially in a sales organization, right? Having that BDR, SDR structure, the account executive, the SE. And what’s important from an enablement lens is being able to make sure that everybody knows their role and function. It leads to the process side of things. So if everyone knows what role they’re playing in the sales process, then it is defining what that process is, right? Less of the upside of what are our sales stages and how we forecast, but more of what are the gates through which I need to uncover information from the customer and our internal selling team to advance, and to know that I’m in the right place of moving this opportunity forward and spending more time and resources on it.How do we make sure that process then maps to the methodology that we’re using from a customer buying lens, as well as a selling buying lens? And then how do I make sure that we have the right technology, that I’m not asking my reps to copy and paste a Salesforce field into 15,000 different places, but rather Sales Navigator that’s layered with a Zoom info of the world and allows them to push information into that centralized repository in an easy way to build on account plans, to build on opportunity plans, and to have that structure of what good selling looks like. That’s the baseline, in my opinion, for what enablement has to have as the building blocks at the bottom of the house if you will. To then just start to do things like AI and getting into call recording and understanding what words are being used, when, where, and how.And devising an enablement plan that is by cohorts of people that need a specific topical area.  SS: I love that you established that baseline. What are some challenges that you’ve encountered as a leader when it comes to creating an effective enablement strategy, though? And how did you overcome those? SG: The strategies have changed over the years. I’d say at the beginning of enablement, early 2010's, right? It was a lot about what is it. Why is it different than L&D? Why would we invest in this different team and structure? Then we evolved into, okay, they, they run the LMS, right? They’re the people that give the training. And they may have an action item coming out of it. And then we’ve gone into this world of, Okay, we have technologies that are supporting enablement now, which is fantastic. They’re designed for enablement, and they’re giving us the right level of analytics. But how do we, as practitioners, continue to stay that we’re elevating the value of our practice? I still see where people are just trainers or they’re just go-to-market folks who get it out to the sales team. I hear that a lot. You’re the person who helps us communicate with the revenue team and speaks their language, which is a big win in and of itself, right? We’re not being called L and D anymore, but on the flip side of things, we’re not the seat at the table, driving the go-to-market strategy. I do see that starting to change where more companies than ever are hiring VPs of enablement. They want to attach to the operational strategy and the go-to-market strategy and have a plan Where all three of those functions are working together there was this weird trend during COVID where everyone was down-leveling their enablement to save costs, and now I’m starting to see that flip again Where we’re hiring lots of folks that are at a senior level. They want 10 plus, 15 plus years of enablement experience to guide them on “how do I drive that productivity lever?” “How do I be smarter in how we sell in the market?” Because we do have fewer salespeople and we have a bigger market that we have to attack. SS: Now, as we talked about in that first question, people, process, and technology, on the people side, what are some of the key things you prioritize when you’re building a high-performing enablement team? SG: I think the people side really matters in how you build out your enablement team so that you’re embedded enough to understand the business, right? For example, if you have a role that covers everything up to ISRs, right? Inside sales reps, where they’re both covering leads and running the sales process, you need a very different enabler to support that type of practice. And someone that’s maybe in an office with them, as an example, that’s where I think it makes sense when they’re all in the office. Or someone who has experience both in running a lead gen team, also a selling team, so that they can pull those together. As you think of the sales structure, that’s where I think enablement has to mirror. This is why enablement teams change from time to time because it’s normal that sales structures change, and you have to make sure that we’re constantly evolving with them. When those two structures start to look different, like when I see enablement teams aligned by product, right? They’re seen as generalists and they’re less impactful to the overall business. SS: That makes sense. On the process side, how have you partnered with your key stakeholders to identify process gaps and solve those inefficiencies? SG: That’s the question always. Having really strong ops partners and being part of the conversation that you have with your chief revenue officer is important. I think that the way that works best is that ops gives you visibility to everything that they’re showing to the sales leader. If you have a different lens, the sales leader is looking at like, “Where do I have pockets of inefficiency that I could either reduce my head count or change that headcount around?” You’re looking at it as, “How do I have cohorts people that maybe are at that 90% mark, that they would make a lot more money and we would make a lot more money if they were at 100% or 105%.” The way I look at the data that’s being provided to me is always, “How can I think of running cohorts of people?” So for example, I’ve had in the past where I’ve got a discovery coach, someone that I can deploy if there are people in SDR land, AE land, and SC land that need that particular topic area. And by deploying them I’m keeping my business partners. So you’ve got that strategic person that they trust introducing the session with somebody that’s focused on that particular topical area to move the needle as it comes to productivity. I’d expect that a lot of enablement teams are probably going to have someone who’s that AI specialist over time, where their entire job is to match that internal data set with what we are hearing from our enablement tools. And how can we deploy every call we’re looking at across the system? Deploy, if we hear X word, one sheeter, a cheat sheet to the rep in the moment. It’s a talk track that gets deployed to our SDR organization, right? Maybe it’s even a technical validation asset that’s going to our enterprise reps as they run into X integration that they don’t run into all of the time. So I’m starting to see where I almost think SEs are always a secret sauce to a lot of organizations. To me, it’s how we capture what’s in our SE’s minds and deploy it on every call that’s happening, not just the ones that an SE is attached to. SS: Absolutely. And then the last piece of the puzzle: technology. How does an enablement platform help you effectively bring your strategy to life? And in your opinion, what is the strategic value of a unified platform? SG: First and foremost that’s definitely evolved in the past, like five-ish years. Originally, I would say we were looking at just do you have SCORM packaging. It was very traditional instructional design technology that you needed. Now, because we’re further away from what is traditional L&D, I’m seeing a lot of enablers really need their platform to drive, “What are we missing?” We’re running a discovery program, we’re running a negotiation program, and we’re running our new product launch. But what are people looking for in the system, whether that’s on the content side or the learning side that we’re not providing to them today? Or, what are we providing that nobody gives a shit about? And we’re wasting our time and resources? So, it’s an efficiency lever for enablers, which is what I see the platform as. The reason I think that content and learning have to be in the same place, is it’s part of the learner’s journey, right? Humans either want to consume information in written format or video format for the most part, right? And as you take those two things, you have to meet the learner where they are. That’s something we all knew years ago. But now it’s not just meeting them where they are, it’s meeting them where they are at the right time. And so it’s making it a self-service model that you can then look at analytics and drive what you’re putting out there to them in the most efficient way. So if you don’t have what content is someone consuming, what learning is someone consuming, and what are they sharing externally with their customers, you’re missing a piece of the puzzle. Because they might be – another thing I’ve always been able to point out to my heads of revenue – is that we’re consuming and teaching this internally, but our customers are actually looking at this when we send it over to them. So there’s a disconnect between the two things that we really need to solve for. SS: Now, obviously, if you make the investment in technology, you want to ensure that your reps are taking full advantage of it. What are some of your best practices for driving adoption of your enablement solution with your reps? SG: Ariel Lashaza, who’s someone who’s worked for me at a couple of organizations, did this extremely effectively. We brought it to the level of reps. Think of TikTok, we called it “What You Want to Know Wednesdays”. And it was a piece of information that they could try every single week. I think the way that these things work is it’s the curve, right? That we always know. You got your earlier adopters, you got everybody in the middle, and then you have your late adopters. There are certain folks on every team, you know they’re not going to do it until we tell them they have to. Then there are people that you know are going to chomp at the bit to get anything. And then there are people in the middle that their manager has to tell them to do it. So I think it’s identifying who your early adopters are, especially as you do those fun, “What You Want to Know Wednesdays”. And let them drive the topics, because then they’re excited about it, they tell that middle crew, get them more excited about it, and ask them to go to shared and team meetings, and that’s how we’ve rolled things. Having a little bit more structure around it, I think that it’s important that, one: it’s leadership-led. So you have a preview from the frontline manager level, up. What to be expected, how are we going to support you, what do we need from you? Very simply. Then as you actually roll things out to the team, it’s embedding that into your monthly learning. However, you’re already communicating to the team and then it’s taking those early adopters, and showing them the impact on revenue, which is why I think that Highspot’s report of tracking opportunities related to Pitches is like money. Because you can go back and you can say, “Hey, you sent out 18 Pitches. Those were viewed 300 times, and you actually closed every single one of those deals. So, your rate of closure when you use the pitching functionality is 100%. What was your close rate before you did that? Maybe it’s 40%.” And so immediately to them, they see the ROI. I just think we have to, as enablers, always be selling. And the way that we sell is by using that data and analytics for our revenue team. SS: So on the topic of data I think that you have always been someone who has helped those around you succeed by really being inquisitive and leveraging that data, as you mentioned, to make business decisions. What are some of your best practices for, to the point you just made, measuring the business impact of enablement? SG: Best practice, one is, what’s your CRO measuring? if they’re being measured by ARR attainment and NRR, right? You have to know what those numbers are first and foremost. Secondly, it’s starting to break down, “Hey, CRO, if I did X, do you think that would move the needle on what you’re being measured against?” If that’s the case, let’s put this in place, and let’s put a stop in the sand where we are today and measure it again in 6 months. So I think that alignment up front is really important and making sure you’re not just tracking to time-to-ramp if they don’t care about it, right? Super important you’re aligned. Thing two is buddying up with the ops team and saying, “I know you’re measuring this. I want to measure how we can impact this as a team. You’re probably making some operational changes. Maybe it’s quota, maybe it’s territory alignment, et cetera. Let me build off of that. I’ll actually help you communicate that to the reps that it’s happening to. And, once we communicate that, instead of it being a 10-minute call, let’s make it a 30-minute call. Where on the last twenty minutes, let’s talk about how they can attain that number in a better and more succinct way. And maybe what Sales Plays are we running to support them in hitting those new targets that we’ve provided?” So it shows us the unity between ops and enablement, which is such an important part. And then it’s coming back. I’ve always said, at a minimum, quarterly reviews. What was the enablement impact? And that’s where I do think we should push our vendors to support us in that, right? They should be providing us with Scorecards. They should be providing us insight into what’s going on in our system from their CSMs. And I encourage all of my enablement peers to be requesting that. It is well within our rights to push that we need that level of data to run our businesses. Think of a CMO or CRO. They’ve been holding vendors accountable for providing them that since the beginning of time. And it’s now our time to do that so that we can have those executive-level conversations. And we’re not just being like, “Oh, we launched the learning path.” Or, “We launched the huddle.” That’s fantastic, but we’ve all moved past that. It’s not about you putting it out there. It’s about, did it hit the mark actively, proactively sharing what did or did not, and what you’re going to do next. SS: To that executive leader point, given kind of your wealth of experience and enablement, how have you gained buy-in and support for your enablement strategy with your executive leaders? SG: It’s always the fun thing that when you get a new CRO or a new C-level, right? How do you set their expectations of enablement, right? Honestly, there’s still a lot of different definitions out there of what a good enablement team looks like. I think it’s really important that up front you understand: what are their priorities and how are they being measured? I didn’t say, what are they measuring? How are they being measured? Every CRO has something that the board is asking them for. That’s just part of the game, and part of being in sales. And it’s usually different than what quota is being assigned out to their team, et cetera. I think the second piece of that is then saying, “How can I communicate this with you? What frequency would you like to see updates from me and in what format?” If they don’t have a proposed format, something I learned from an early CRO of mine is CAB: Conviction, Action, Benefit. Having three columns on the screen: what are we convicted to do together this quarter? Again, that’s a together statement. What actions am I taking, right? Or do I need you to take to support that? And I always suggest there’s a two-way street there. And then what’s the benefit? What is the thing that we are measuring? And if we come back and it happens, we know that we are successful in this. Super simple, but I would go on whatever format your particular leader is looking for. They might have a different version of that. Or propose, hey, if I did this, would that work for you? I don’t think it should ever be more than one page. It shouldn’t be a ton of charts and a ton of things. Solely because that’s your job as enablement. Our job to them is that we’re measuring those big projects together. SS: I love that advice and that acronym. Last question for you, Sarah, where do you see the future of enablement going over the next few years? And what are you most excited about? SG: That's a good one. We’ve come a long way in a very short amount of time as a profession. I definitely think that AI is a big part of our future. It’s a big part of everybody’s. It’s a big part of humans. I think as enablers the thing we do that is so critical to every business is we understand how humans work, think, and do. So it’s using AI to be more human and to help our team with those productivity levers.So think of right now we run a pitch contest and you use your top three reps, you have them pre-recorded as an example and then you launch it to everybody and you have a grading criteria in the system. Maybe you have something like a Copilot of one of these SORMs that’s running and giving a little bit of insight. But, in the future, think about if that could simulate a customer in their territory, in their patch that they’re trying to sell to today. It could be somebody that looks and feels like their particular segment. That becomes even more impactful as we continue to grow. And I do see that’s where we’re going.I want to level set to all CROs out there, that’s not where our technology is today. But, it is absolutely something that’s within reach in the next couple of months. I also see a lot more happening around the traditional Salesforce where we used to serve up, “Hey, have you thought about sending this white paper type of thing?” Integrated more into the call intelligence world where you’re in a call, and it says, “Hey, you just hit a roadblock right in that conversation. Consider this objection handling technique,” or, “Consider saying you want to bring your SE in to do this technical validation based on the integration they just asked for.” There’s a lot more of that to come as we continue down the path. What am I most excited about? It is AI. I say that with a little hesitancy in my voice. I think that it’s a way for enablement to scale without having to have humans and to be able to spend time doing the things that we love doing, which is talking to reps gathering feedback, and being part of the collaboration. That is revenue. I think we spend a lot of time right now in some cases behind the scenes in our LMS and CMS because they’re not totally optimized. So if we are in this AI lens where our CMS is sending us an email every morning of what’s good, bad, and not happening in the system, and we’re not going through hundreds of thousands of pieces of data, that gives you so much more time to be in front of the team and with the team. Right now, I see enablers having to choose one or the other that they’re really good at. And the people who are behind the scenes sometimes aren’t part of the executive meetings because they don’t have enough face time, but they’re really good at the right programs, et cetera, to get out. And then some people who have too much face time, and not enough behind the scenes are dinged that they’re not analytical enough, or they’re not using AI to drive their business. So it’s a push-pull today. I think that our vendors are really catching up with supporting enablement. Just like Salesforce has always supported a revenue organization in design that will get us to where we need to go in the future. So, I am excited about AI and because I think it will give us more time to be the human elements in front of our revenue organization. SS: I love that. And I know we are very excited about Highspot Copilot as well here and all the AI innovation we have coming. And we’re going to actually be announcing some of that at our Spring Launch Discover Webcast shortly. So thank you, Sarah, so much for taking the time to chat with us. I really appreciate it. SG: Absolutely. It was my pleasure. SS: To our audience, thank you for listening to this episode of the Win Win Podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Learn about e-learning standards with Andy Whitaker. Explore insights on SCORM, XAPI, and WordPress from the beginning. The post Exploring eLearning Standards for the WordPress LMS Industry with Andy Whitaker at Rustici Software appeared first on LMScast.

I dag skal vi utforske spennende aspekter av e-læring sammen med e-læringsspesialist, Chris Tomkins, fra SCORM Cloud. Vi vil dykke ned i essensielle spørsmål som "Hva er egentlig e-læring?", "Hvordan utvikles e-læring?" og "Hvordan gjennomføres e-læring?". Chris vil også gi oss innsikt i hva vi kan lære om alle deltakerne som har deltatt på et e-læringskurs. 

It's time to level up your training and upskill your employees with AI.

Research from Sales Enablement PRO found that when enablement teams manage sales training programs those organizations report a 6-percentage-point increase in customer retention. So, how can teams lean on sales training to help drive the behavior change needed to deliver exceptional customer experiences? Shawnna Sumaoang: Hi and welcome to the Win Win Podcast. I'm your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Andrea Leveroni, the senior manager of customer learning and enablement at Newsela. Thanks for joining, Andrea! I'd love for you to tell us about yourself, your background, and your role. Andrea Leveroni: Thank you, Shawnna. As mentioned, this is Andrea Leveroni. I am with Newsela and I have been in the education industry for about 20 years, with the last seven years being in sales enablement. Here at Newsela I direct the team on our Highspot learning platforms. It’s a passion of mine to make sure that our teams have what they need when they need it, and not too much time spent finding it. I really love to talk to Highspot all the time about how we can get materials as fast as possible to our sales reps out there on the frontline. SS: Wonderful. Well, we’re excited to have you on our podcast, Andrea. Now, can you share with us maybe a little bit about what your training programs looked like prior to Highspot? AL: Of course. Prior to Highspot, we used a separate LMS. It was very cumbersome for our managers to have to compile data from both the LMS and then what we were using for our enablement platform, which was Highspot. The way that we were working to develop rep readiness, we were comparing several different reports and something that wasn’t consistent and we were having to link to our Highspot rather than having everything in one place. It was a huge selling point when Training and Coaching came about because we had a higher adoption at that point to have everything in one place. Highspot is a known name around new customer organization of where to find what you need, whether it’s Training and Coaching or any of the reference materials as you’re going through a course, you’ll find there as well and you can go back to after the fact. I think we all have to think about training and coaching as a digestible model, and you want to be able to go back to not just the e-learning, but you want to go back to some of the resources, and being able to have those quickly, readily available in the same platform was game-changing for us. SS: I love that. You’ve talked about this a little bit, but how have your training programs evolved since you began leveraging Highspot's Training and Coaching? AL: We’re very excited about the new upgrade that was just announced with Certification Pass. We are putting four paths in place for certification, and we’re really excited about using the learning paths with these so that we have a progression and we can show that you’re truly certified in an area, whether it be on a product knowledge base or a sales methodology, but we can show your certification in the steps that you took and the learning that you took to get there. We love that we can add the learning directly into plays, so just an added navigation. If you don’t go back to your learning tab, you can always find your stuff easily, and we can organize it by initiative rather than just on the learning site, the Training and Coaching, we can actually link it to a play too, and it just makes it more engaging and user friendly. SS: That is amazing evolution, Andrea. I’d love for you to tell us what are some of the most important initiatives that you’re focused on when it comes to training reps, and what’s an example of how you’ve done this? AL: One of the things I think we have to think about in enablement is onboarding, and this is how long is it going to take for you to be ready to meet with your customers. We just recently overhauled our onboarding process within Highspot, so we really took Training and Coaching to the next level, as mentioned before about certification, but also using these learning paths. We restructured it in a way that you can look at all 12 weeks of your onboarding in chunks so you have a digestible path for yourself but know that you can come back to these things at a later date. Rep readiness is key to making our sales, and it’s also key to keeping our renewals and making sure that people are properly trained before they’re having customer conversations. It also eliminated where we were onboarding a standalone checklist. Now that we have these learning paths, it has eliminated the checklists, which were built into Google Sheets outside for quick visuals. We really have leveraged rebuilding these things in the learning path with the certifications to make our onboarding program even better. SS: Amazing. In your opinion, what role would you say training plays in essentially driving behavior change at scale? AL: We’ve always strived to develop programs that will not only fulfill readiness but also speed to readiness. I know I keep saying this a lot, but it is so important that you’re ready for those customer conversations or those renewal conversations depending on whether you’re an SDR at the very beginning, or a customer success representative on the tail end keeping our renewals. We need to make sure that we have the right training in place so that you have the behaviors that you need to be successful. The other thing that we love to do as part of our training programs is look at the ability to measure these learning outcomes in comparison to the Salesforce data. Can we, using the Kirkpatrick model, from just getting results to behavior changes, want to make sure that our training is developed full-scale and that they really feel successful in the field? SS: I love that. What are some of your best practices for driving behavior change in your training programs, and how have you leveraged Highspot to help? AL: Here what I want to talk about is digestible, bite-sized learning. We all know as learners you have a short amount of time to learn something, first of all, and you can’t digest too much out at once. We talked about onboarding prior, but it can be a firing hose when you come into a new organization. There’s so much you have to learn, so as long as you are building this in digestible chunks, it makes the experience so much better for your new hire and also for your tenure employees. What we will look at is as we’re building in Highspot, we’re going to look at our courses and lessons and make sure that we have these built in a way that you can go in and out of them and it makes sense and you’re not spending hours and hours trying to learn one piece of the puzzle when we know you just don’t have time for it. We are also looking at the engaging content. We love to do videos within our courses, and the imagery, and the ability to use Highspot for this. If we have the time to build an articulate rise, go ahead, use those SCORM files, and upload them. We also have been playing around with some HTML5 content that’s created from another tool. We love the fact that Highspot can digest these things because it just makes our content even more engaging. Then, of course, we like to check for understanding. We are using the video upload or video within for learning and coaching. We want to make sure you have plenty of practice time before you’re in front of the customer and you feel comfortable, and that’s key to success here. Also, the managers just being able to review that, it’s so much coaching that they can provide for their teams, whereas it’s not just coming necessarily from an enablement team member, it’s coming from your managers. Having that visibility from the manager’s perspective to give that feedback is critical. SS: Absolutely. Now, to drill into that a little bit more, you’ve actually driven a 20% increase in active rep participation in your Training and Coaching programs in Highspot, which is, I have to say, absolutely incredible. What are your best practices for motivating reps to not only participate but really fully engage in the training? AL: I think it starts with enlisting the support of the managers from the beginning. Your managers are going to drive the accountability and the excitement. If a manager really believes in something and they believe their teams can benefit from it and they’re going to stand behind it, you are going to be that much more successful. I’d also encourage you to find some champions for learning. They can share their experiences. People love to hear from their peers that are out there in the field doing the same work they are. They have a connection to them and they’re credible, so that’s very important too. Then I would say communicate what’s coming. Communicate the learning plan. Let them know when the courses are going to be available. Let them know when they’re due, and the expectations, and then share those reports with the managers. Here at Newsela, we created a Highspot plate just around reporting for courses that the managers can go to. They can go and pull a report simply instead of having to go through the analytics or rep scorecard, they can pull for their whole entire team and see at a glance where everybody stands. It’s something I update for them based on the key initiatives of like, hey, what are the e-learnings we’re looking at this month or this quarter? It’s just those particular ones, whereas, if they want to go way back, they could go to the scorecard. I think that that’s important to really, I can’t say this enough, enlist your managers and show them how they can support you through reporting. SS: Absolutely. Now, you mentioned scorecards and really the key role that’s played in your strategy. How do you leverage scorecards to understand what good looks like when it comes to training impact on rep behavior and the success of your initiatives? AL: Scorecards really help us identify trends. If we launch something and we see that the play is being utilized, that’s a bonus, but what if we see that there is content that we were hoping they would’ve been clicking on from the session that’s not necessarily being used? That gives us an opportunity to increase the communication around those parts and pieces that might not be fully utilized and remind people that they are there, or it’s a reminder to us when we think about the marketing materials like, did we create the right stuff? Is there room to create something different? Why are they using it? Why are they not using it? Then, finally, really taking the comparison against Salesforce data to say, okay, have we driven revenue or renewal based on this new initiative in response to looking at where we are with the play consumption of how much content they’ve used and what kind of training they’ve completed? SS: That’s amazing. Now, last question for you, Andrea. What is the value that training can have on the business? I’d love to understand how you reinforce that value with your stakeholders. AL: Absolutely. We are all here to drive business outcomes. I think we can all agree on that. Training is made available to help us excel at what we enjoy doing all day long and throughout our customer journey. If you’re not a happy salesperson it’s a problem. Salespeople are the happiest people, they’re outgoing, and really what we want to be designing from a training perspective is usable material. I want to show you the value and what I built for you is going to go out and help you close a deal. It’s going to help you renew a deal. It’s going to make you better in your conversations as far as building relationships. It’s really key to make sure that whatever we have developed in our training really does provide value. If it didn’t, because I know we don’t always operate on a hundred percent cylinders all the time, then what we want to know is your feedback. I think it’s also important to ask for feedback and show them where you have integrated their feedback to make it better. See if you had something that you launched and it wasn’t really showing them the value you were hoping for, you’re like, gosh, they’re really not taking this to heart. I don’t see a behavior change. Why is that? Why did they not feel valued in that? How can I go back and make it better and then show them that I used their feedback and they were valuable in the process of making it better? Really, I can’t say this enough, too is like using your managers, using your peers. You really have to get those champions behind you to make sure that these experiences are shared with a wide audience so that everyone can fulfill their roles even to a higher level than they ever thought possible. SS: Amazing, Andrea. Thank you so much for joining us today. I really appreciate the insights that you’ve shared. AL: Thank you so much, Shawnna. SS: To our audience, thank you for listening to this episode of the Win Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Tom and Sam handled a zweihander for the ages as the end of the SULP gang's rookie deals loomed large. This episode had lengthy chatter about the Divisional Round games, a little previewing of the Championship round, and finally the pair discussed the AP Awards finalists!   Scorm

Do you know if your eLearning is accessible? If no, why not?As an instructional designer it's your responsibility to make sure your eLearning projects are accessible for all possible learners. And hey, you eLearning developers! This is your responsibility as well. Even if it is not mandated within your industry, it's the right thing to do.  Jenny Wincek joins us from Interactive Advantage to talk about the Trusted Tester program. We will cover some of the basics of 508 and WCAG compliance as well as why accessibility is important. We'll also discuss how your current testing might not be enough, and that could be putting you and your team at risk.Just like SCORM standardized eLearning content packages for corporate training Trusted Tester Version 5 (TTV5) is the latest standardized uniform testing approach for accessibility compliance and conformity.And did you know there is an Accessibility Conformance Reporting Tool? Yea, I didn't know either. But, don't worry, Jenny is here to walk us through the TTV5, share some stories, and answer your questions.  Tell your Training Manager and team about this extremely important conversation. It's the perfect opportunity for team-based professional development.Become virtual friends with the IDIODC gang on Twitter. Remember you can always stay in the loop by searching through the #IDIODC tag:Brent: @BSchlenkerChris: @Chris_V_WIDIODC: @TeamIDIODC Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions. Want to join us live? Follow us on Crowdcast: https://www.crowdcast.io/dominknow

Linki, spis treści i wszystkie dodatkowe zasoby na https://www.elearningrobie.pl/ Stajesz przed ważnym zadaniem: musisz wykonać swój projekt eLearningowy i potrzebujesz narzędzia autorskiego do produkcji szkoleń SCORM, które umieścisz na platformie eLearningowej (LMS) w twojej firmie. Spośród różnych narzędzi wybrałe(a)ś lub masz licencję na Articulate 360. W ramach tej stajni masz do wyboru dwa narzędzia - Articulate Rise oraz Articulate Storyline. Które z nich wybrać do twojego projektu?

Už na základní škole ho chytily počítače, a tak se jich držel. Když se pak poprvé dostal do Prahy, byla to láska na první pohled. Vystudoval tu a založil firmu. Již dvanáct let vytváří inovační technologie pro rozvoj e-learningu ve firmách, konzultuje standardy SCORM, xApi, LTI v LMS. E-learningové produkty, které v jeho firmě  Sense4code vyvinuli, se nyní používají v celém světě.

You may not know Aaron Silvers, but around here we affectionately refer to him as the OG of xAPI.  He has been driving it since its inception as Tin Can and worked tirelessly promoting the benefits for our community of instructional designers and L&D professionals.We'll talk with Aaron about the early days of xAPI and why it was necessary to create in a world dominated by SCORM.  And while SCORM will likely never go away, xAPI is finally delivering on the promise of flexible and specific data analytics for learning professionals.  We can do so much more than track completions, and butts in seats.  It's a great honor to have Aaron back with us on IDIODC and I hope you'll join us, and invite your entire team to meet, and learn from, this L&D Legend!Become virtual friends with the IDIODC gang on Twitter. Remember you can always stay in the loop by searching through the #IDIODC tag:Brent: @BSchlenkerChris: @Chris_V_WIDIODC: @TeamIDIODC Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions. Want to join us live? Follow us on Crowdcast: https://www.crowdcast.io/dominknow

The dust settled on another week of NFL football and Tom and Max provided a zweihander to carry us through a trip to Germany and back again on the magical mystery tour that is the National Fußball league   Scorm.

Tom, Ed, and Max recapped week 9 in stunning efficiency and while there weren't any other overarching topics to delve into, the nature of the games and how they turned out was more than enough for the gang to sink their teeth into.   Scorm.

The gang were back today to recap the best and most interesting parts of NFL Week 8, but also we were here to speculate on today's trade deadline (including news reaction to some trades including a big trade between two host teams)   Scorm.

There are many frustrations working in Corporate Learning & Development. And there are many opinions as to why Learning & Development, and training departments struggle to be recognized as important parts of the business.Mark Oehlert joins us with what may, or may not, be one of the most controversial reasons why L&D struggles. And could it really be as simple as how the accounting department accounts for our existence?But wait! This conversation is surely not as boring as accounting sounds. Trust me, it won't be. Mark is not your typical eLearning geek. He's a deep thinker with unique insights into many of the cultural struggles that have plagued enterprises for decades.  And as an anthropologist and historian he brings a very different thinking process to our industry.This is sure to be an enlightening and entertaining episode... especially if someone will do me a favor and ask in the chat why SCORM was his fault. Save your spot in crowdcast so you're notified with a reminder. Become virtual friends with the IDIODC gang on Twitter. Remember you can always stay in the loop by searching through the #IDIODC tag:Brent: @BSchlenkerChris: @Chris_V_WIDIODC: @TeamIDIODC Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions. Want to join us live? Follow us on Crowdcast: https://www.crowdcast.io/dominknow

The gang were back to discuss the week 4 action that featured a few QB changes, a few unexpected performances, and plenty of debate about whether or not Mr Potato Head is a useful household utensil!   Scorm.   Intro and Outro by Michael Haken

Ken is back in the land of the living, so of course he and Seth dig into the current state of information security training, how SCORM is the worst for developer training, and what goes into creating and teaching a course. Discussions on bug bounties in the web3/defi space and the nature of payouts. Finally, a discussion on MFA fatigue and how theoretical attacks have become reality.

Tom, Sam, Max, and our guest of the week Nick Deal from @Jumpcut_Online were here to recap Week 3's cluster of games, including a buttpunt (pending investigation over if it was the first of it's kind), a buttfumble, and a buttiful ending. This recording was also for some reason livestreamed on twitch, hence the deer in headlights level showing from Tom at times.   Scorm.   Intro and Outro by Michael Haken

The gang were back at full force this episode in time for some seasonal predictions, as well as Ed's new barn-house, Bills @ Rams previews, and some light news sprinkled throughout   Scorm.

Megan Torrance is CEO—chief energy officer—at TorranceLearning, a full-stack learning services firm. TorranceLearning also provide professional development for the learning and development industry, including the free xAPI Learning Cohort, which they ran before handing the baton to the Learning Guild. Megan is an evangelist for xAPI and has over 25 years of consulting, instructional design, and project management experience. She's also the author of Agile for Instructional Designers: Iterative Project Management to Achieve Results and Making Sense of xAPI. In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Megan about all things xAPI: what it is, what it promises above and beyond SCORM, and real-world examples of what it looks like in action. They also talk about cmi5 and why most learning business professionals should care about it (but not too much), what can be done with data and analytics, human learning versus adult learning, and much more. Full show notes and a transcript are available at https://www.leadinglearning.com/episode319.

Temat dostępności kojarzy się z tworzeniem materiałów edukacyjnych dla osób z czasowymi lub stałymi niepełnosprawnościami. A co gdyby się okazało, że każdy z nas równie chętnie i świadomie korzysta z nich na co dzień? Gdzie ogranicza nas technologia? I dlaczego nawet dostępny SCORM może…nie być dostępny. Linki i materiały do pobrania: https://elearningrobie.substack.com/

Jesse Inocalla is a wildly talented voice actor best known for his stunning work voicing Soren on Netflix's The Dragon Prince. Soren can be cocky and brash but also charming, charismatic, a little dim, and kind, and Jesse's inspired performance hits all of those beats. Jesse's lengthy and growing filmography also includes Spider-Ham in Marvel Battleworld: Mystery of the Thanostones, Reptil in Marvel Super Hero Adventures, Scorm in LEGO Chima, and Sasa in YooHoo & Friends. In this entertaining and engrossing episode of the YVR Screen Scene Podcast, Jesse talks about growing up the son of a “bad monk” turned stuntman, voicing Soren, the joys and challenges of building and sustaining a career in the animation realm, and waking the world up to Filipino culture. Episode sponsor: UBCP/ACTRA

W trzy miesiące nie przeniesiesz wiedzy i edukacji do sieci. Ale można zacząć to robić i planować rozwój edukacji online z wyprzedzeniem. Na przykład na 2030 rok. W podkaście gościmy Ojca Chrzestnego polskiego e-learningu. To nie będzie kolejny podcast, w którym usłyszysz, czym są plusy i minusy zdalnego nauczania. Zdanie naszego gościa na temat kursów i tworzenia treści online może służyć za kompas w rozwoju każdej platformy do kursów, szkoleń czy studiów online. Ekranoza? Straszna choroba e-learningu. SCORM - pamięta czasy Moniki Levinsky i jej bytności w Białym Domu, ale jest nadzieja. I wcale nie jest nią metaverse. Jakie jest efektywne rozwiązanie, dzięki któremu Twoja firma zadba o kształcenie pracowników? Od wykorzystania Moodla do Knowledge Curation. Przez wykorzystanie video, treści pisanych czy nawet maila do edukacji. Włączenie dodatkowego kanału nauczania zdalnego tylko dla Twoich pracowników. Rozmowa jest soczysta. Piotr Peszko ma swoje zdanie i nie zawaha się go użyć. Wersję video tej rozmowy i dodatkowe materiały znajdziesz na naszej stronie - escola.pl. Miłego słuchania!  

Not sure how to explain SCORM vs xAPI vs AR? Well, in today's episode I am going to breakdown the most common terms and phrases you are going to hear as an instructional designer. Are you ready to learn more about developing your eLearning portfolio and find your tribe? Join my Freelance Learning & Development Network on Facebook and follow me over on Instagram, LinkedIn, YouTube and/or Twitter for all things eLearning!

Experta en e-learning.

Už na základní škole ho chytili počítače, a tak se jich držel. Když se pak poprvé dostal do Prahy, byla to láska na první pohled. Vystudoval tu a založil firmu. Již dvanáct let vytváří inovační technologie pro rozvoj e-learningu ve firmách, konzultuje standardy SCORM, xApi, LTI v LMS. E-learningové produkty, které v jeho firmě  Sense4code vyvinuli, se nyní používají v celém světě.

Even with all of the WordPress consolidation happening, there's still plenty of opportunity ahead for the industry. There's lots of potential users, customers, and room for investment (note: we just saw the acquisition of Yoast happen by Newfold, formally EIG. If I had to guess, somewhere between a $30-50M deal.) If you though the plugin space is crowded or even more specifically the membership & LMS veritcal, then I have a surprise for you today. Nathalie Lussier, founder of AccessAlly a LMS plugin for WordPress joins us to talk about her venture in building her business. From selling online courses and building community to building and selling software — this is a fantastic lesson for all of us. Her and her team are really proving that in the a crowded market, you stand apart from the crowd by knowing who your perfect customer is and building them the perfect product. Episode Transcript [00:00:00] This episode is brought to you by paid memberships pro well, actually it's their other product. Site-wide sales at site-wide sales.com. It's a complete black Friday cyber Monday and flash sales tool for WooCommerce or paid memberships pro. Before, you know it, the deal day holidays will be fast upon us. And you want to prepare your WooCommerce or paid memberships pro website.[00:00:20] With the site-wide sales plugin, use it to make custom sale banners, targeted landing pages or apply discounts automatically in the cart. Use it to track the performance of all of these promotional features using the reporting feature, which will paint the picture of your black Friday and holiday shopping sales. I use it to help make your woo commerce or paid memberships pro store more money.[00:00:43] Get the first 30 days for free. And then it's an easy $49 a year. Check out site-wide sales.com. That's site-wide sales.com to make more money. This holiday sale season.[00:00:56] Matt: Even with all of the WordPress consolidation happening, there's still plenty of opportunity ahead for them. There's lots of potential users, customers, and room for investments notes. We just saw the acquisition of Yoast happened by new fold, formerly EIG. If I had to guess a deal somewhere between a 30 and $50 million acquisition, if you thought the plugin space is crowded or even more specifically, the membership and LMS vertical is crowded.[00:01:22] Then I have a surprise for you today, Natalie Lucier founder of access, ally and LMS plugin for WordPress joins us to talk about her venture in building her. From selling online courses and building community to building and selling software. This is a fantastic lesson for all of us. Her and her team are really proving that in the crowded space, you stand apart from the crowd by knowing who your perfect customer is and building them the perfect product you're listening to the Maryport a podcast for the resilient digital business builders.[00:01:51] Subscribe to the newsletter maryport.com/subscribe and follow the podcast on. Spotify, wherever you listen to your favorite podcasts better yet. Please share this episode, please do, because I just read that the best way to grow a podcast is word of mouth and sharing. So please share this episode with others.[00:02:09] We'd love more listeners around here. Okay. Let's get into today's episode.[00:02:13] It almost feels like a SAS software as a service. Tell us about that, that moment when you realize I'm teaching people, I might as well build the software too.[00:02:22] Nathalie: Yeah, absolutely. So I was in the like marketing and tech space and doing videos on like, how to build a popup and how to do things on your WordPress site and how to market your courses and all of that stuff. And I was teaching. In courses and also on YouTube and people who were, signing up to our free challenge.[00:02:42] We had a challenge called the 30 day list building challenge to help people build an email list and they were signing up. And it was, becoming pretty popular. So we had a lot of people logging in at the same time. And at the time. I thought we were getting attacked by hackers or something.[00:02:56] Cause we have so many logins and the way that our plugin that we were using at the time it kept pinging our CRM and every single time somebody went to any page on that site. So, we were having nightmares basically. I would wake up every morning and have to call my host to have them. Unlock us, essentially, we put my website back up and then all the people who were signing up were upset with us because, they signed up and they couldn't get what they were asking for or what we had promised.[00:03:21] So essentially my husband and I were like, okay, let's just quickly whip up a plugin to replace what we have right now, just to stop this problem. And so that's literally in one weekend we wrote the first beta beta version of access ally. And it was just to solve our own problem. Yeah. But then after that, we kind of realized like, Hey, okay, this gives us a lot of, interesting options.[00:03:40] And we started adding on and kind of building other things that we thought would be very useful for the people going through our courses and content. And that was kind of the start of what you see today.[00:03:51] Matt: So you ha I, I didn't write this down in our peer review, but what was the timeline you had popup ally first and then.[00:03:58] Then we created access ally, correct?[00:04:00] Nathalie: Yes. So we built SSLI first just to solve this problem. And we knew that someday we might release something like this, but it just felt like too big of an undertaking to do a whole like online membership or LMS or anything like that. So we ended up building popup ally next and releasing that first because we knew we could do a free version.[00:04:19] We could see how that went. Then we could do a paid version and see how that was. Being responded to and how we could handle support and all of that. And then we realized, okay, yes, we can actually do this. We have the chops. And so let's go all in on SSLI and kind of build[00:04:33] Matt: that. And I'll, I'll paint sort of the the, the picture at least of the way that I see it in my head is pop-up plugin a very, very broad market, big market.[00:04:44] Chances are anyone who might be selling courses or digital content is going to be attracted to a pop-up to use on their site to capture the visitor's attention. And, oh, by the way, we also. Have this LMS plug-in fair statement.[00:04:58] Nathalie: Yeah, it totally started off that way. It's a much broader, pop-ups are much broader.[00:05:02] And then, yeah, like you said, people who are using them to build an email list and audience, they probably will want to sell something online. So, so that pretty much leads to access ally.[00:05:12] Matt: Yeah. I want to start with something that I won't say it's a curve ball, but a little bit on the hot seat, but something that I totally enjoy what you're doing with access ally is the pricing.[00:05:22] And I think I know a lot of Plugins in the space a lot of, well, let me ask you this question. Before I dive into that, do you refer to it as a plugin or software? Like how do you feel about the product itself? I don't want to just say plug in if you feel like you're greater than that.[00:05:40] This episode is brought to you by paid memberships pro well, actually it's their other product. Site-wide sales at site-wide sales.com. It's a complete black Friday cyber Monday and flash sales tool for WooCommerce or paid memberships pro. Before, you know it, the deal day holidays will be fast upon us. And you want to prepare your WooCommerce or paid memberships pro website.[00:06:01] With the site-wide sales plugin, use it to make custom sale banners, targeted landing pages or apply discounts automatically in the cart. Use it to track the performance of all of these promotional features using the reporting feature, which will paint the picture of your black Friday and holiday shopping sales. I use it to help make your woo commerce or paid memberships pro store more money.[00:06:24] Get the first 30 days for free. And then it's an easy $49 a year. Check out site-wide sales.com. That's site-wide sales.com to make more money. This holiday sale season.[00:06:37] Nathalie: Yeah. So it is technically a plugin, right?[00:06:39] So people download it and install it. But we do see it as software, as a service, just because we are constantly developing and people have so many feature requests and things that we're constantly updating. So, and then we also offer a lot of support. So that's the service side as well. So I do feel like it's a little bit more than just like here, download this plugin and good luck.[00:06:57] It is like a real partnership. And I think that's why the price, in my opinion reflects that when people will come to the website and people also do think so. I mistake that it's a platform and that it's totally hosted. And we've talked about potentially doing that, but we do also appreciate that it's a plugin and they could work with other things.[00:07:13] And there's a lot of benefits to being in that WordPress ecosystem too.[00:07:18] Matt: That's sometimes it's a disadvantage for a bulk of visitors that come to the site and they go, oh, wait, I was looking for a plugin. This looks like a platform. Do you, have you ever noticed that a drop off in the quote unquote funnel at all, that, that you've actually paid close attention[00:07:33] Nathalie: to?[00:07:33] Usually it goes the other way where they wanted a platform and then they're like, oh wait, I need to WordPress. So most, most of our marketing so far is kind of the opposite, but yeah.[00:07:44] Matt: Yeah, I wanted to give you a sort of a fair chance to see how you disseminated between the plugin and the, and the soft.[00:07:51] As a mindset, because I think a lot of us, myself included, like I have a tiny little plugin, easy support videos. I've done other plugins in the past, which have burned a miserable failure of a death. And, but the fact of the matter is I was always kind of just like, oh yeah, it's just, it's just this plugin.[00:08:08] And I think a lot of us just have to say, no, This is a software business. Like let's, let's, let's, let's give ourselves a little bit of credit here. Like this is a software business that we're in. We're not just like this little throw away plugin, even though that's the technical term for it. And I think we could do a lot for ourselves mentally.[00:08:24] If we just have a little bit more of that, that confidence boost when, and when we look at it, because it changes the mindset, it changes how you approach it. And that's what I want to talk about with your. $99 a month. That's what access ally essentials starts with. That's one website. Very far beyond what, you might see from just, let's say a free LMS or an LMS plug-in that's $79 for the year or something like that.[00:08:49] How did you get to this pricing? Was it immediate or did you have some bumps and bruises along? That's[00:08:55] Nathalie: a great question. So we started off at 79 a month. That was before, that was the first price that we started originally a couple of years ago. But yeah, we've, we've had a lot of conversations internally and a lot of it really comes down to what value I think we really provide to people.[00:09:10] So we are pretty close to making people money, right. So we help them take payments. We have an affiliate program built in and we basically help them sell courses. All kinds of other things. So that to me shows me that we can provide a lot of value for them. And when you're comparing, what other tools they might be purchasing to do with something similar, sometimes they might be purchasing, multiple things like maybe it's multiple plugins, or maybe it's like one thing for a shopping cart, one thing for this other thing.[00:09:36] And then by the time you add up all the time, Invested in making all of those things work together. That's kind of to us a lot of value, so that's kind of how we thought about it. And then we were also just looking around at some of the competition and also what we knew we needed to charge to provide the service that we wanted.[00:09:52] So that also came into it a lot. So we have two full-time support people and US-based, they we love taking care of our teams, so they have, good salaries and benefits. And I don't think we could do that if we were trying to charge less and try to compete on the, on the pricing side, we wanted to really provide more value and then also charge well for it.[00:10:12] And there is also something that changes when somebody pays more for software, which is that they're a little bit more committed. They're really in it for the longterm. Most likely to stick as well. So like, obviously if it's too expensive for them, they're not going to sign up in the first place. So we kind of lose people that way, but we do have more people signing up and staying long-term because they know we're kind of in that partnership.[00:10:33] And a lot of times people tell us we love access ally because it lets us do all these great things. But also because every time we have a question or we have something we want to do that just quite do yet, it comes out like a month or two later. Right. So that's something we couldn't do if we were, trying to appeal to too many people at a lower price.[00:10:51] Matt: You have a degree in software engineering, this, that answer and the way you've positioned the product is what I'll say. And these are my words, not yours is a much more mature business answer than what I normally see in the WordPress space. Again, myself included, you build a product you're like, oh my God, does anybody want to buy this?[00:11:11] And then you say to yourself, I know what I'll do. I'll just make it cheap. Then somebody will certainly buy it. But you, you jumped in at an eight. 860 ish dollar a year or a little bit more at my mass. Not really good right out of the gate at 79 bucks a month. Is this the first business you've launched or this you're a second, third, fourth, fifth business.[00:11:29] Cause it sounds like you've gone through the paces a little bit before.[00:11:32] Nathalie: Absolutely. So yeah, this is not the first business. And I started off with my very first business out of college. It was all in the healthy eating space and that was kind of my training business. So I just learned like marketing and like I built my own website and all of those things.[00:11:45] And then. The kind of teaching of the online stuff and the online marketing was kind of the next one. And then this is sort of the third business I would call it and yeah, it, it definitely like we learn so much. Yeah. Yeah.[00:11:58] Matt: And this is a great thing because I think this is hard to just like, this is not a question, but much more of just like a general statement and then interested on your thoughts, but it sort of raises the value of all of us, right?[00:12:12] When you price your product like this. Well, you're getting true value. You're asking for true value. And on the other end, it's a, it's a solid business. Like you said, there are people working for us. We're paying them well, you're going to get great support. You're probably getting a higher degree of customer as well.[00:12:30] Like they're not coming in, just like, give me all this free stuff. Cause they're already paying a hundred bucks a month. So there's a different level there. There's money out there that I think a lot of people just get a fee. I get that fear factor where like, oh, I guess I do have to do a hundred bucks for the year because my God, nobody will buy it otherwise.[00:12:46] But yes, there are people who just want good stuff with great support. And that's the most important part for them is to like have somebody that's going to be there for them and stand the test of time. Right. Especially if they're a long-term WordPress user who has seen other places come and go or freelancers come and go, they don't want that.[00:13:08] Their vote of confidence is I will pay you a solid amount of money. So you stay in business and support me. Well, But it sounds like you've learned that over the years and that's how you've got to this point.[00:13:18] Nathalie: I literally had customers tell us that we know you're not going to disappear overnight because we're paying you well, and that's worth it to me.[00:13:24] Is that kind of security. And yeah, absolutely. We have that long-term vision and that long. Yeah. Stay in the game kind of energy. And I think that definitely comes across with the people that end up signing up for us. Yeah.[00:13:37] Matt: To that. I was going to put you on the hotspot, but then we kinda, we kind of shifted a little bit on your pricing page.[00:13:42] One of the check marks is top of the line support. I feel like everyone might say top of the line support, or we have the best support. What does top of the line of support mean for you and for your customers?[00:13:53] Nathalie: Yeah, we have a lot of things that we do for our customers. So everyone gets a free jumpstart calls.[00:13:58] So that means after they purchase, we get on like a zoom call with them. We help them get everything set up. We answer any questions they have. We make sure it works with the things that they're currently using or planning to use. So that's a big part of it. And then we also have a tune-up calls. Three times a month right now.[00:14:14] And so they can jump on any time they have questions or want to walk through something that they're trying to accomplish, that maybe they got stuck on. And then in terms of actually, if you get into a situation where you're stuck or anything like that in between, then we also have email support. And like I said, we have two people dedicated to that.[00:14:30] And obviously our response time varies, but right now it's like averaging at eight minutes, which is kind of crazy. So during this. So, yeah, we do have, we do a lot and then we also have really robust, message-based and videos and all of that stuff to make sure if you're more of a, self-serve kind of like, I just, I'm working at midnight.[00:14:47] I know you're not gonna be online. I'm just going to finish this up and watch this video kind of thing.[00:14:51] Matt: Yeah, it's fantastic. It's one of the things I do as part of my role at cast dose is we do two weekly calls, Tuesdays and Thursdays, 12:00 PM, Eastern, same kind of thing, open office hours, or show up.[00:15:02] If you have a question, you can answer it there. We don't do phone support, which is still like a thing these days. Like people still are like, why can't I just call somebody? It's like, well, we have these two dedicated hours where you can hop on a zoom call and you can chat with us, which I think is a fairly fair approach.[00:15:16] Plus. Nearly 24 7 help desk support through Zendesk and an email and chat. So, that's a fantastic approach. I certainly like your approach of having that onboarding call that kickoff, call that alone, which I know developers, the more developer mindset folks who don't want to talk to anybody. I just want to print money with my product that I'm selling.[00:15:36] Don't ever talk to me, just buy it. Man, you can re like that's literally what you can charge. Out of the gate. Like if you just tell somebody that you buy this and I'll hop on a zoom call to help you set it up, whatever that means for your product, that's worth so much money to somebody. And it's just that one hour of your time.[00:15:53] I know there could be some chances where they knock on the door against, Hey, we're going to hop on another call. I think largely 95% of your customer base will never knock on your door again and just email you. And I think that's a fantastic approach. I applaud you for that. What else do you provide on those tune-up calls?[00:16:10] Is there anything else that you do in a more structured approach? I just leave the door open. I say, come in and show up and ask anything you want, but do you approach it with any more structure than that? Yeah,[00:16:19] Nathalie: for the most part, we just talk about what people bring to the, to the call, but sometimes we do have like new features or new scenarios and things that we've kind of seen people creating and we want to share it with them.[00:16:30] So sometimes we'll do like, okay, you're doing a teams kind of feature. So that basically means, you're selling to a bulk group of people and then here's how you set that up. And here's how they would assign other team members to the courses and that kind of stuff, or we'll do like, okay, here's what you need to know about doing this summit.[00:16:46] If you're using XSLT to run your summit, like how you do that. So we'll kind of talk about a little bit about those scenarios that are kind of either popular or that we've seen someone do really well and kind of want to share with the rest of the community.[00:16:57] Matt: Gotcha. No, that's awesome. I will, I will write that down or release it to my episode and then apply that to cast those next time.[00:17:04] I'm on my next time. I'm on my call. You started to, to say that, look, we know who our customer is. One they're paying a little bit more. We're helping them make money. Who would you say your best customer profile is for accessing.[00:17:19] Nathalie: So some of our best customers are people who are in the business space.[00:17:23] So they may not be like teaching business, but maybe they have business processes that help other business owners. So kind of that team aspect I was talking about. So, we have people who are, let's say a sales trainer, and then they've got a program that they've developed that they sell to other companies to train their sales teams.[00:17:38] Or we have someone who's doing a coaching certification. So she's a coach and she's teaching other people how to become a coach. So they will become certified in her method. So there's a lot of that kind of teaching something, but two groups of people that tends to be one of our bigger people. So we have like a dog trainer and I think, she comes in and she's, she's got groups of doc trainers in other businesses learning her methods and that kind of thing.[00:18:01] So that seems to be one of our, our ideal.[00:18:04] Matt: Yeah, no, that's awesome. That's awesome that you can identify. How can you paint the picture of how that has changed if at all, from when you first started the business? Like, did you go into the business thinking, yeah, we're going to serve this one particular set it's changed.[00:18:18] Nathalie: It's changed a lot over the years. Mostly our understanding of it. I think kind of similar people have been coming to us just based on like, who knows us and who they've recommended it to, and that kind of thing. So we've got a lot of authors and speakers and podcasters, and basically the content creators do come to us quite a bit.[00:18:34] And over the years we realized, okay, the ones who are really doing well are the ones who they have a little bit more of that leverage. They can kind of sell to more people. So that's. Evolved over time. We definitely have people who are more of the, do it yourselfers or who are just getting started.[00:18:47] So that that's great too, but I think our kind of top customer, those people who are a little bit more established and have that credibility and can kind of scale a little bit faster that way.[00:18:56] Matt: One of the questions I have written down from our pre-interview was how you navigate the competition.[00:19:00] And as we're talking, like, I'm thinking about. Like boy I don't know if you compete against anybody in the WordPress space, just because of your positioning, your brand value statements and who you, who you're serving now as customers. Do you find yourself competing with more WordPress or more SAS based or is it just a, a good 50 50 mix?[00:19:18] Nathalie: Yeah, it's a little bit of a 50, 50 split. I would say. We definitely could be more with like Kajabi and teachable and Thinkific for the most part. But we also have a little bit of competition on the WordPress side too. It just depends on like what people are familiar with when they find us. So a lot of times if they aren't familiar with WordPress and they've probably looked at LearnDash or number press or lift your LMS or something like that.[00:19:39] So they're kind of familiar more with that. Or if they're kind of. Sort of, they don't quite know what they're doing, but they just know they want an online course and they might have already looked at Kajabi or teachable or Thinkific. And so they'll kind of compare us very differently based on their background and kind of where they're coming from.[00:19:55] So we do have a lot of developers who are more comparing us to WordPress versus business owners themselves tend to compare us more to the class.[00:20:03] Matt: Yeah. If you grew up in WordPress and you only knew of the WordPress LMS plugins, you'd be like, yeah, it's a decent size market, but then once you get into like these SAS based businesses I'll keep the name.[00:20:15] I won't say the name, but I worked with a hosted LMS. It wasn't really even an LMS. It was just a membership. It had nothing to do with like learning modules or structures or anything like that. It was just a membership site. I'm trying to say this without revealing who it is, there was nothing wrong, but yeah, so it was like this blanket membership thing.[00:20:34] And it served all kinds of anyone. And I, I talked to this person and I heard what they were doing for revenue. I was like, Wow, the space is that big. Like, I can't even imagine what these other platforms that are doing that have, like, hyper-focused got great product, great marketing after this person had anything wrong, but it just made me and my eyes wide of like how big this market is.[00:20:57] Do you have a sense? Of how large the market is numbers wise for outside of the WordPress LMS[00:21:03] Nathalie: world? Yeah, so I don't know the exact numbers, but I know that sort of the LMS, like in general market is like billions of dollars and just continues to increase year to year. So it's definitely growing and obviously like with COVID and like a lot of things have changed more and more in the online direction.[00:21:20] So. Only going to keep growing in my opinion. But yeah, I don't know the exact numbers for each individual businesses, but I know that, some businesses are going public or, so there's definitely a lot of growth in this space. For sure.[00:21:33] Matt: You said you started a business with your husband.[00:21:35] Labeled co-founder too, or just painting.[00:21:40] Nathalie: He's definitely my co-founder, but I would say he is more like head of engineering and just focused on development and kind of making sure that that sort of thing is solid[00:21:49] Matt: with everything that's going on. With, COVID weird to say, cause we're like for two years, I feel like we're going two years into it, 20 years into it feels like, but at least in the podcast world, we saw a huge rush to private podcasting company.[00:22:01] Only podcasting a way to communicate internally with your organization instead of just video calls all day long. I'd imagine there's a market there for you where people started knocking on the door saying, Hey. It w maybe we don't want to sell this, but we need software that structures education to our organization out.[00:22:18] Do you feel like you're at a point where maybe having a sales team knocking on enterprise doors and like playing that game, is that something that you're interested or exploring or already doing?[00:22:28] Nathalie: That's a great question. So we do have one person on our team who's in sales, but we haven't done as much of the outreach piece.[00:22:34] So that is definitely something that is kind of. I think on our horizon essentially so far, we've been just working with the market that we know and kind of just building for them, but there's definitely a lot more potential for where we can go. And we're actually just trying to figure out like what what that looks like and kind of what, what those, like other verticals might be as well.[00:22:54] Cause we are trying to just stay focused just because I think that's easier to grow, but once we've kind of figured this out, then I do think we can kind of open up to the other verticals.[00:23:03] Matt: Is this a fully bootstrap business? Or do you have investors that salesperson when, what is their responsibilities now?[00:23:11] Is it just answering questions? Inbound questions. Does he, or she like structure custom agreements extra support, that[00:23:18] Nathalie: kind of thing at the moment, it's basically she does demos. She'll do some of those onboarding calls. So it is half, I would say customer support, half sales in that way. And then we have marketing that does more of the, like getting people to book those demos and kind of come to the website and all of that.[00:23:34] But yeah, that's something that we're like definitely like all eyes and ears open for how to, how to do that slightly[00:23:39] Matt: differently. Have you had any requests from bigger enterprises or brands, could pay more than a hundred bucks a month?[00:23:46] Nathalie: I have we've had some clients and part of it is like sometimes like a school would be interested, but then we, there's a couple of things that don't quite work.[00:23:55] Either. Have certain requirements and that we're not quite fast enough to be able to like, get up to speed on what they're needing. So we, like, I think it's kind of that tricky thing is like, we built it really for entrepreneurs. So when we have different types of institutions that come to us we might not have exactly, exactly what they want, but we have like 80% of what they want.[00:24:12] So this is kind of the, the balance of what we're working[00:24:15] Matt: on for sure. Put a an identifier on whether or not that's like a feature that you don't have, or like an administrative thing you don't have like SOC two compliance or something. Ridiculous.[00:24:28] Nathalie: Yeah. A lot of times it's like SCORM type stuff and like more more things that I don't personally have as much experience.[00:24:35] Yeah. Even just having a conversation about it is kind of like, okay. Tell me exactly what that means. It gets a little bit tricky versus where if they're talking to someone who has that experience, they're just going to be like off to the races with that. Yeah.[00:24:47] Matt: Yeah. It's another lesson. Again, just looking at your site and listening to you and how you position yourself.[00:24:53] Like, there is lots of opportunity there. And, and for other folks who are listening to this in the WordPress space, 90, but I don't wanna say 90%, but 70% of the time, like when a big enterprise knocks on your door, Your price could literally be 10 X, what you're charging now. And it has nothing to do with the features.[00:25:13] It is the time that it takes to sell them. Right. It's just the sales process. It literally like six months to a year for most of them. And then it's all this administrative stuff back and forth. And then it's your terms. How can we pay you? Right. And. People are like, wait, we don't have a credit. We're not going to give you a credit card for a month.[00:25:32] We want to pay for three years. Like, where's the, where's the legal ease around that. And it's like, if you just had like all of this templated purchasing or procurement structure in place, you could be off to the races without even adding features. And in fact, I'd say features ends up being. Down the totem pole because a marketing person gets excited and they're like, yeah, this is a great product.[00:25:54] Oh, by the way, here's the procurement team. And then you're just like, oh shit, I got to go through legal now than I have to go through InfoSec, and then I get to talk to like the CFO and they get to talk about like, structuring a contract. So, again, no real question there, but just from my own experience, like I think WordPress can do WordPress products can do better by satisfying some of those needs that just doesn't have anything to do with.[00:26:15] At the end of the day. Yeah, absolutely. You your husband to support people? I heard the sales person. That's five, a marketing person is six. How much more on the[00:26:27] Nathalie: team? Actually two marketing people right now. One person who is in people ops, and then we have two development interns as[00:26:36] Matt: well. Nice. How do you recruit the interns locally?[00:26:39] Nathalie: Yeah, so they're at the university of that. My husband and I both went to, so they have a really great program. That's like a co-op program. So we basically just post and interview and hire and it's been going really well.[00:26:50] Matt: Yeah. I would definitely say a lot of that. Some agencies and product people should definitely look locally.[00:26:55] For developers, especially in that sort of intern phase, it's great to sort of educate people locally and pray to God. They stay, don't leave the area when they graduate, because where I'm from, they leave the area when they graduate and we lose that, that great talent. When you started, how big was it?[00:27:08] Nathalie: When I started, it was just me, my husband, and an[00:27:11] Matt: assistant any, and this was going to be a broad question. Thoughts on hiring people, growing the team? What was that? Was that stressful at all? Turbulent at all?[00:27:22] Nathalie: Yeah, it was a huge learning curve. So I feel like some of our best hires we figured out. A little bit late was it was already in our community.[00:27:31] So they were already, super fans or maybe they were building websites for people using our plugin. And so they already have the talent and the know-how and he just had to like recruit them. And that, that was a big learning curve because we were posting on these very broad job boards and finding people who were just looking for a job and they don't really care about us.[00:27:50] And so when something else comes along, The end. So, that was a big kind of ruining her for us. And yeah, we're doing a lot in that, in that way. Like how can we nurture our community? How can you make their lives easier and better? And then, if they're ready for a different kind of position that fits what we're looking for, then yet we're definitely super excited about.[00:28:09] Matt: Yeah. Yeah. The whole, like, I don't know if you hear it, but I've heard it before I started or when I was starting my businesses, like hire slow fire fast and I'm like, yeah, Yeah, you just got to laugh at that. I'll be like, I just need people now. Like I don't have time to slow this process down. And then you realize that six months into it, you're like I pick the wrong person or this or this person picked the wrong place.[00:28:32] And now what do I do? And that is so true. I mentor at a local accelerator in the, and it's a nonprofit accelerator for sustainable businesses in my area and the company that I'm mentoring. Now, they're trying to launch a nonprofit for daycare for disabled children. And. They're raised. They're, they're trying to figure out how they're going to get money.[00:28:51] And they're talking about grants and funding and all this stuff. And they're like right out of the gate, we want to hire 10 people and I'm like, man, that's going to be tough. Like you don't like that process of just getting people in, especially 10 of them is going to take you. It's going to take a thousand people to talk to literally quite literally to get these 10 perfect people in the door here.[00:29:11] And it's, it is not easy. What's the next role that you think you'd be hiring?[00:29:13] Nathalie: We're actually hiring right now for a product manager and that's sort of. Me cause I've been head of product for quite a while. And it's great because I talk to our customers a lot. So I kind of know what they were looking for and how to build what they want.[00:29:27] But I also know I could be doing other things too. So it's kind of just freeing myself up a little bit so I can do more of the marketing and the sales and kind of the things you were talking about, like, okay. Like what's next, like lifting my head up a little bit and yeah.[00:29:39] Matt: Looking bigger picture. Is that where you would focus more on marketing sales?[00:29:42] If you were to alleviate[00:29:44] Nathalie: yourself? It, yeah, more marketing and sales, more interviews like these, more things like that where I can be a little bit more publicly visible and kind of get the word out for access to LA. Yeah.[00:29:55] Matt: Let's talk about the marketing side of it. How, without giving away the secret sauce, what, what has been your best approach to reaching these customers?[00:30:03] Previously you built your own audience. I assume you still leverage that same audience. What other areas are you getting into or how are you expanding that?[00:30:11] Nathalie: Yeah. So a lot of, I think my success is from list-building and building that community in the beginning and just having a lot of alignment with what they wanted and also like what we were offering.[00:30:22] And so we've done so much in the list, building realm, like we did a free challenge, we've done a like free, essentially a free video course where people like opt in and then they get a free video every day for 30 days. And that was probably. Lead magnet that was so super successful. And then, yeah, like, YouTube podcasts I've pretty much done all of the marketing things and kind of took a break for the past year and a half just because I had a baby and then obviously pandemic and so many things happened, but yeah, I feel like there's so much in the space of marketing that works really well.[00:30:52] I will say I don't tend to jump on. Like flashiest things. So I deleted my Instagram account. I'm not on Tik TOK, I'm not doing it clubhouse. Like I know there's been quite a few trends of like new platforms and new things, but I try to stick to things that work long-term. So for me, that's like SEO, YouTube videos.[00:31:09] Like those are the kinds of things that once you put it out there more and more people will find them over time. So to me, that is a really good long-term kind of investment on the marketing.[00:31:18] Matt: Yeah. Yeah. I find Instagram to be challenging personally myself, even though I shouldn't, I just like podcasts, you should be able to, like flex in that area.[00:31:27] Is that what the kids say on Instagram? Like flex in that area and it should work well, but it doesn't, especially on like the WordPress site. It's like, there's nothing really flashy. That's going to be like excited. Like here's a picture of the dashboard with a filter on it. Like, what are we going to do here?[00:31:40] I get so jealous when I look at like other companies and other brands, right. Cool, like collabs, like backpacks, collabing with like these other makers or creators, like, ah, it's such an awesome way. You can't do that with WordPress is nothing there. It's fun and exciting. It's a challenge for sure.[00:31:54] What about you hinted before. That maybe you kind of explored the world of SAS. I know you said you wanted to be hyper-focused or you are hyper-focused even if it wasn't full on SAS, would you go and kind of pivot to supporting a Drupal or Joomla or another platform at all? Is that anywhere on the radar, SAS or otherwise?[00:32:14] Nathalie: Not so much the other off of WordPress. If we were to do more of a SAS, we would probably just take WordPress and host it and kind of do it. Like plug and play one click button. Your site is ready kind of thing. Which I know other platforms like Rainmaker have done, like they took WordPress and they sort of, Close it off a little bit.[00:32:32] So that's something we thought about and we've tested doing like hosting with the seam and things like that in the past. But also we know that our people tend to be power users and they want to be able to install other things and kind of make it work with other stuff. And that's kind of the beauty of WordPress.[00:32:45] So we don't want to like cut off the best part. So yeah, we kind of, we explore it like almost every year. We're like, what about now? What about now? But I don't think it's really the right move.[00:32:56] Matt: Yeah. Yeah. What about this is also kind of marketing kind of product, but what about partnerships in the WordPress space?[00:33:05] Advice or success that you've seen or not that you've seen in the space that you can speak towards partnering other plugins and, or e-commerce plugins or marketing plugins or anything like that.[00:33:15] Nathalie: Yeah. There are certain plugins that are positioned to do amazing things in terms of partnerships. So I know like WP fusion is an amazing one that they work with so many different things.[00:33:25] And so we've integrated with, with them. And there's a couple of other plugins that we've integrated with. But I would say our biggest integration partners are actually the CRMs and the email marketing systems that we integrate with. So they're kind of outside of WordPress, but we do integrate tightly with them.[00:33:38] So that gives us that ability to like co-market with them. And we're all listed on their websites and stuff as an integration options. So that has been really nice for us too. And people who are really looking for something that deeply integrates with that, they tend to come to us because of that. So.[00:33:53] Yeah. I almost feel like WordPress is awesome. And also there's other tools that most people are using. So just thinking about at that level too. So for example, we don't have an integration with zoom, but we used to have an integration with Google Hangouts. And so we would have, people could start a Google hangout from inside their membership site.[00:34:10] And so I think that's something too it's like, how can you connect to things outside of WordPress? Sometimes that people use a lot as well. So those are some, some things we've done in the past and some things that are still working well for[00:34:20] Matt: us, this seems to be a recurring. Trend in my last few interviews.[00:34:25] Is is integrations. Ad-ons, when to make those there's a million places you probably want to integrate with, I'm sure there's a million people who have requested things to integrate with. How do you find that balance? Because at the other end of it, and people are probably sick of me saying this already.[00:34:41] Is there is that the, the overhead of an integration that just doesn't become as popular as you thought it was going to be MailChimp, even though MailChimp's popular, let's just say MailChimp fell off the face of the earth. Then it's like, man, I got a half a dozen people over here using MailChimp and I still get to support this.[00:34:55] Add on how do you make the decision on when to support one or when to make one? And co-brand with one, two at the same time. Yeah.[00:35:03] Nathalie: So we currently integrate with five different email marketing systems. And the first one, we just build it for ourselves. Like, like I said, so that one was an easy, easy. Yes. And then after that, we looked at their biggest competitor essentially.[00:35:16] And so we went with that one and then. We noticed a trend where a lot of people were switching from both of these two to a third one. So then we integrated with that one. And then the next two are kind of just, they were all being compared a lot. So that kind of made sense to integrate at that time.[00:35:30] But yeah, we have, we have people constantly asking us to integrate with new payment systems and some people maybe in Europe can't use certain systems or in other parts of the world where they can't use Stripe, for example. So we definitely get a lot of. And I think it's exactly what you said.[00:35:46] Sometimes it comes down to numbers and if we've only had one person ask for it, like, I'm sorry, it's just probably not going to have it right now. And also integrations do change, right? So they changed their API and then we have to test and maintain and make sure it still works the way that promised or, that used to at least.[00:36:01] So that's been a bit of a trick. The situation over the years, because as those companies that we integrate with change and mature we have to kind of keep up with that. So that's definitely been a bit of a tricky thing. And we do have a whole backlog of integrations that people have asked for.[00:36:14] And we did keep our ears open. We keep track of each person that asks for it. And then when the numbers kind of tick up high enough, then that's kind of, usually when we pull the trigger on them,[00:36:22] Matt: I'm looking at the integration page now. I actually don't see a MailChimp. Has MailChimp not been requested or you just refuse to support the monkey?[00:36:29] Ah, yes.[00:36:30] Nathalie: So we've had a lot of people ask for it. I've never[00:36:32] Matt: said that on the air before it refused to support the monkey. I don't know where that came from, but sorry, go ahead.[00:36:36] Nathalie: That's hilarious. Yeah, no, we've definitely had. For MailChimp and our reasoning for not integrating so far is that they didn't have the functionality that we needed in terms of tagging and automation.[00:36:47] So we tend to integrate with the kind of more advanced CRM that do a lot of like cool things. And that basically think back to access LA after. And I know they've added a lot over the years, so we're probably gonna be revisiting, revisiting that again soon, but yeah, for now yeah, there's definitely people who've asked for it and.[00:37:02] Matt: I noticed that the footer there's a page called discover experts. Find an expert. I forget the title of it. It looks like there's a 20 ish or so maybe more if I actually filtered through and started searching how does this program work and what have been the, the positives and negatives of trying to build something like this off the ground, get something like this off the ground, because I know it's difficult to wrangle folks together to really get something of value here.[00:37:30] Yeah.[00:37:30] Nathalie: So we started our certification program. I think it was. Six years ago. So, it's been quite a few years in the making and the first round of it was in person, you had to fly out, we taught you everything there was to know about access ally and building sites and really kind of digging in. And it was a huge, it was a $10,000 program to sign up.[00:37:51] So it was definitely like, you're jumping in all in and that commitment level kind of connected with the people who were ready for it. So that really jumps start the program. And, a lot of those early people have had, hundreds of clients sent their way because of, being early adopters and kind of pioneering some of the things that we did with them and giving us feedback to improve the product and all of that.[00:38:11] So that's kind of how it started and then it's really kind of shifted over the year. So now it's an online things, so they don't have to come and fly out and meet us and learn the software. We actually teach them online. And basically what we do is we. Make sure they're really great at what they do.[00:38:25] And then we kind of filter them out based on what they're focused on. So some people only work with one CRM, that's their jam. They're super awesome at it. Other people love to do the design aspect of the site. Other people are more on the course development. So how to design the course in like the content and modules and all of that.[00:38:41] So we kind of have people doing different types of things. So we know kind of who to recommend when somebody comes to us and doesn't want to do their own setup and do all that.[00:38:49] Matt: Yeah, that's fantastic. And putting a price tag on it is very smart and I'm just like thinking in my head, how can I, how can I do that too?[00:38:58] Like, that's such a, that's such a great idea. I I've, I've, I've known about obviously certification programs. A lot of them again, when you're looking at the top it's it's, it's all paid. I again, when I look at the things happening in WordPress, because we're so I don't want to say desperate, but we're just so like desperate to get people excited.[00:39:14] We're like, just any, if you could fill out this form, you're a partner. Like if you can get through the capture, you win. They're like, okay, that's the bar we're setting for ourselves. But no, it's great that it's paid. And then, obviously don't have to tell you, but once people are paying for it they're spreading the word.[00:39:29] They want you to succeed. You want them to succeed and it's just those positive inertia in, in that direction. So that's fantastic. That's great to see that, that program, that program working before we hit record, you mentioned that you have a F potentially a new theme coming, anything that you can hint at about that release and why you started to be.[00:39:48] Nathalie: Yeah. So we've actually been working on it for about a year, which is like insane, but it's one of those things where we wanted it to be just right. And there's a lot of options for themes and builders and like Burke and so many things that people can choose from to make their sites look great. And the reason we decided to do our own theme is really just menus.[00:40:07] I know it sounds so simple, but when you have a course and you have our multiple courses with a different menu on each course, it's a lot of work to set up those menus on all those pages and. So that's kind of one of the biggest benefits it will save then you access LA theme. And then it also integrates with all the progress tracking.[00:40:23] So you can kind of see, like, as you're going through like little check marks show up beside your menu and you have your little progress bar that shows you how far ahead you are in a course or program. So we just wanted to make it easier for our customers to make things that look great out of the box if they don't want to hire a designer.[00:40:38] So that's kind of our thinking with that.[00:40:40] Matt: Yeah. Yeah. That's no, that's great. That'll be a huge, I'm sure, again, and just from my work with other LMS plugins, that's, that's always the hangup. It's like, I've got this perfect theme and it serves like all of my marketing and how I want my blog to look and how I want my homepage to look.[00:40:55] And then you install the LMS and it's like, that is the ugliest progress bar I've ever seen in my life. No, it looks like, I don't know what it is like this looks like a geo city site that I built, 30 years ago. Why is it looks so terrible is because it's not styled for it. Right. And it's, that's a huge crux of WordPress and plugin integration.[00:41:13] Are you excited about anything Gutenberg related? That's going to make your life easier for the plugin, for the theme.[00:41:19] Nathalie: Yeah. I really want to love Gutenberg and I think it's getting there, like, no, no, I really think it's we're close. And I think that a lot of people had a lot of. Emotions, let's put them around.[00:41:32] And and I think that we're really, really like if we're not there yet, I think we're like super close to actually having that. So we're actually going to be recommending people, use Gutenberg with theme. So if people don't have another option that they prefer, and I think that's going to be really amazing.[00:41:46] So XSL, it comes with blocks already, so it can do all the things that it needs within that area. I like kind of your main part of your content for your courses and stuff. So I'm super excited about that. And it's actually something I want us to go into more, like, I think that's direction. I really want the plugin to go into Morris, making the blocks even better.[00:42:03] So yeah, I'm definitely all in on Gutenberg, but I think that there's still a lot of resistance from people who are more familiar with it, or maybe haven't played enough with it and feel a little bit of that. Yeah, not too sure about it yet.[00:42:17] Matt: Yeah. In the beginning, everyone was sort of just, throwing their hats off saying why, why, why, why, why do we have this?[00:42:23] But you know, over, over time, like we all should have known like any soft first version of a piece of software. You, we all know it's not, it's not the, the version we are really gonna fall in love with. And it's taken a few years. I certainly enjoy it, but yeah, there's still some things where I'm just like, I literally can't drag this block into a column.[00:42:42] Like the most basic thing I should be able to do ever. I can't do those are some frustrating points and then there's some other awesome points. And I was making a landing page for, at castles today. And, and like the quick commands of like the forest lash and you just hit I, and an image pops up or P for power, like that stuff navigating that is it's fantastic.[00:43:06] Like, it just makes that stuff so much easier, but yeah, there's still some pain points and I think, I think it's going to be another year, maybe two until it's really smooth, especially with full site editing.[00:43:18] Nathalie: Right? Yeah. I feel you on that. And I think it's like, just. Keeping the hope right. That we'll get there and like, just keep them at it, keep it going and just putting our support behind it too.[00:43:29] I think as business owners, we have to say like, no, this is the direction we're presses going in. And we have to put our support behind that too. So that's. Yeah,[00:43:38] Matt: for sure. Natalie Lucier is founder and CEO access. ally.com checkout access, ally.com. If you haven't, if you have a customer or a client or you want to launch your own LMS, check out access, ally.com, Natalie, anywhere else you want folks to go to say thanks.[00:43:52] No, that's[00:43:53] Nathalie: that's fine. Thank you[00:43:55] Matt: stuff, everybody else. My report.com my report.com/subscribe. Join the mailing list. And if you want your weekly dose of WordPress news and under five minutes, the WP minute.com. ★ Support this podcast ★

Are you getting all the data you need to determine the effectiveness of your learning programs? On this week's podcast, Megan Torrance shares some insights on how xAPI can help you collect the right data.

Learn how to add SCORM, xAPI, and LRS support to your WordPress LMS website to deliver interactive content via eLearning authoring tools with Pankaj Agrawal from GrassBlade. GrassBlade is an eLearning solution that combines the best of Learning Record Store (LRS) along with the eLearning authoring tools and what the WordPress LMS industry has to offer. These topics can be confusing to many users, especially if they're new in the eLearning space. But Pankaj has some great analogies in this episode and explains how each of those parts works together, along with what purpose each one serves. GrassBlade is an … How to Add SCORM, xAPI, and LRS Support to Your WordPress LMS Website to Deliver Interactive Content via eLearning Authoring Tools with Pankaj Agrawal from GrassBlade Read More » The post How to Add SCORM, xAPI, and LRS Support to Your WordPress LMS Website to Deliver Interactive Content via eLearning Authoring Tools with Pankaj Agrawal from GrassBlade appeared first on LMScast - LifterLMS Podcast.

Instructional designers and eLearning developers know SCORM has a ton of limitations. We are unable to know what exactly the learner is actually doing and interacting with in a course. xAPI has long been hailed as the next big thing to help pick up where SCORM leaves off. So to learn more about it, I chatted with Jeffrey Riley of Practical Learning Concepts to learn more about how he learned xAPI and the value it brings to instructional design. Are you ready to learn more about developing your eLearning portfolio and find your tribe? Join my Freelance Learning & Development Network on Facebook and follow me over on Instagram, LinkedIn, YouTube and/or Twitter for all things eLearning! Thanks for listening! If you enjoyed this episode, please leave me a rating and review, and share it with your friends. Have an incredible day!

Episodio 11 de la 4ª temporada de #InternetDeTuColorFavorito. El 97 de todas las temporadas. ====== Índice: - 00:00:00 Cami (https://twitter.com/Cami_Tics) en sus "Humildes Mierdas". En este caso nos habla de los supuestos efectos secundarios de la Vacuna AstraZeneca, los "Trompos". - 00:19:21 Jorge Lama (https://twitter.com/raivenra) nos habla de plataformas para la creación de cursos o impartir formación online # Enlaces de interés: SCORM https://es.wikipedia.org/wiki/SCORM Exelearning https://es.wikipedia.org/wiki/Exelearning https://exelearning.net/ moodle https://moodle.org/?lang=es Chamilo https://chamilo.org/es/ Wordpress https://wordpress.com/ Tema para Wordpress https://themeforest.net/item/wplms-learning-management-system/6780226 Plugins https://woocommerce.com/products/sensei/ https://www.learndash.com/ - 00:42:16 Bea Calavia (https://twitter.com/beacalavia) nos da la noticia de su próximo proyecto, que no es otro que el de presentarse a las oposiciones de profesora de FOL, lo cual es una excepcional ocasión para que nos explique qué es eso de la Formación y Orientación Laboral. Por ello dejará su colaboración con nosotros durante un tiempo. Le deseamos toda la fortuna del mundo. - 01:05:50 Nos visita David López (https://www.entrenadortecnologico.com/) con el que hablamos de cómo sacarle partido a las #Tecnologías, de lo #Público y lo #Privado, de las cosas de la vida y de #Educación. Como es habitual acompañados de Ángeles Terrón (https://twitter.com/TerronAngeles) y Avelino G. Ferradal (https://twitter.com/agferradal) - 01:57:00 Jareas, a la vista de los actuales acomtecimientos, nos habló del origen de la palabra "vacuna" a la hora de referirse a la cura de una enfermedad. --- Publicamos este programa con licencia Creative Commons "Reconocimiento-NoComercial-CompartirIgual CC BY-NC-SA" (https://creativecommons.org/licenses/by-nc-sa/4.0/). Eso quiere decir que puedes compartir, usar y/o modificar todo o parte del programa, siempre que lo hagas en estas mismas condiciones. ====== - El tema del programa "Paint The Sky", con licencia CC-BY: http://ccmixter.org/files/destinazione_altrove/49997 Letra: "When you’re surrounded by darkness Open your eyes Look around you It’s a beautiful life Don’t waste time Open your mind Have no regrets Pain the sky you’re favourite colour" ====== Nuestras Redes Sociales y las de nuestros Colaboradores: - https://www.facebook.com/asociacionatlantics/ - https://twitter.com/A_Atlantics - https://instagram.com/asociacionatlantics - https://www.youtube.com/c/AsociacionAtlanTICs/

Jorge Lama (https://twitter.com/raivenra) nos habla de plataformas para la creación de cursos o impartir formación online # Enlaces de interés: SCORM https://es.wikipedia.org/wiki/SCORM Exelearning https://es.wikipedia.org/wiki/Exelearning https://exelearning.net/ moodle https://moodle.org/?lang=es Chamilo https://chamilo.org/es/ Wordpress https://wordpress.com/ Tema para Wordpress https://themeforest.net/item/wplms-learning-management-system/6780226 Plugins https://woocommerce.com/products/sensei/ https://www.learndash.com/ --- Publicamos este programa con licencia Creative Commons "Reconocimiento-NoComercial-CompartirIgual CC BY-NC-SA" (https://creativecommons.org/licenses/by-nc-sa/4.0/). Eso quiere decir que puedes compartir, usar y/o modificar todo o parte del programa, siempre que lo hagas en estas mismas condiciones. ====== - El tema del programa "Paint The Sky", con licencia CC-BY: http://ccmixter.org/files/destinazione_altrove/49997 Letra: "When you’re surrounded by darkness Open your eyes Look around you It’s a beautiful life Don’t waste time Open your mind Have no regrets Pain the sky you’re favourite colour" ====== Nuestras Redes Sociales y las de nuestros Colaboradores: - https://www.facebook.com/asociacionatlantics/ - https://twitter.com/A_Atlantics - https://instagram.com/asociacionatlantics - https://www.youtube.com/c/AsociacionAtlanTICs/

Episodio 11 de la 4ª temporada de #InternetDeTuColorFavorito. El 97 de todas las temporadas. ====== Índice: - 00:00:00 Cami (https://twitter.com/Cami_Tics) en sus "Humildes Mierdas". En este caso nos habla de los supuestos efectos secundarios de la Vacuna AstraZeneca, los "Trompos". - 00:19:21 Jorge Lama (https://twitter.com/raivenra) nos habla de plataformas para la creación de cursos o impartir formación online # Enlaces de interés: SCORM https://es.wikipedia.org/wiki/SCORM Exelearning https://es.wikipedia.org/wiki/Exelearning https://exelearning.net/ moodle https://moodle.org/?lang=es Chamilo https://chamilo.org/es/ Wordpress https://wordpress.com/ Tema para Wordpress https://themeforest.net/item/wplms-learning-management-system/6780226 Plugins https://woocommerce.com/products/sensei/ https://www.learndash.com/ - 00:42:16 Bea Calavia (https://twitter.com/beacalavia) nos da la noticia de su próximo proyecto, que no es otro que el de presentarse a las oposiciones de profesora de FOL, lo cual es una excepcional ocasión para que nos explique qué es eso de la Formación y Orientación Laboral. Por ello dejará su colaboración con nosotros durante un tiempo. Le deseamos toda la fortuna del mundo. - 01:05:50 Nos visita David López (https://www.entrenadortecnologico.com/) con el que hablamos de cómo sacarle partido a las #Tecnologías, de lo #Público y lo #Privado, de las cosas de la vida y de #Educación. Como es habitual acompañados de Ángeles Terrón (https://twitter.com/TerronAngeles) y Avelino G. Ferradal (https://twitter.com/agferradal) - 01:57:00 Jareas, a la vista de los actuales acomtecimientos, nos habló del origen de la palabra "vacuna" a la hora de referirse a la cura de una enfermedad. --- Publicamos este programa con licencia Creative Commons "Reconocimiento-NoComercial-CompartirIgual CC BY-NC-SA" (https://creativecommons.org/licenses/by-nc-sa/4.0/). Eso quiere decir que puedes compartir, usar y/o modificar todo o parte del programa, siempre que lo hagas en estas mismas condiciones. ====== - El tema del programa "Paint The Sky", con licencia CC-BY: http://ccmixter.org/files/destinazione_altrove/49997 Letra: "When you're surrounded by darkness Open your eyes Look around you It's a beautiful life Don't waste time Open your mind Have no regrets Pain the sky you're favourite colour" ====== Nuestras Redes Sociales y las de nuestros Colaboradores: - https://www.facebook.com/asociacionatlantics/ - https://twitter.com/A_Atlantics - https://instagram.com/asociacionatlantics - https://www.youtube.com/c/AsociacionAtlanTICs/

Jorge Lama (https://twitter.com/raivenra) nos habla de plataformas para la creación de cursos o impartir formación online # Enlaces de interés: SCORM https://es.wikipedia.org/wiki/SCORM Exelearning https://es.wikipedia.org/wiki/Exelearning https://exelearning.net/ moodle https://moodle.org/?lang=es Chamilo https://chamilo.org/es/ Wordpress https://wordpress.com/ Tema para Wordpress https://themeforest.net/item/wplms-learning-management-system/6780226 Plugins https://woocommerce.com/products/sensei/ https://www.learndash.com/ --- Publicamos este programa con licencia Creative Commons "Reconocimiento-NoComercial-CompartirIgual CC BY-NC-SA" (https://creativecommons.org/licenses/by-nc-sa/4.0/). Eso quiere decir que puedes compartir, usar y/o modificar todo o parte del programa, siempre que lo hagas en estas mismas condiciones. ====== - El tema del programa "Paint The Sky", con licencia CC-BY: http://ccmixter.org/files/destinazione_altrove/49997 Letra: "When you're surrounded by darkness Open your eyes Look around you It's a beautiful life Don't waste time Open your mind Have no regrets Pain the sky you're favourite colour" ====== Nuestras Redes Sociales y las de nuestros Colaboradores: - https://www.facebook.com/asociacionatlantics/ - https://twitter.com/A_Atlantics - https://instagram.com/asociacionatlantics - https://www.youtube.com/c/AsociacionAtlanTICs/

№31 Julian Davis, Digital Learning SolutionsTell me if this is familiar to you: Your organization adopts a piece of tech, usually a learning app, with excitement and optimisms. Then they realize it might need more attention than anybody at your team has, and it slowly fades out of everyone's priorities. As a result, the elearning becomes orphaned.My guest today is Julian Davis. He describes himself as a Learning Solutions Architect,  although in the story he's about to tell you, you might want to think of people like him as “EdTech Foster Parent.” This time we have for you a case study, that's actually the basis for an article Julian wrote called “Soufflé out of mud.” In the article, and this conversation, he sets the scene and walk us through the ways we turned a discouraging technology setup into a “wowing” solution for his client.In this exciting conversation we talk about:

Enjoy this podcast episode where Christian talks with Panos Siozon (Greece/Cypress) on following elearning topic: How a business can create and launch an online school as an additional source of revenue. To create your own online training environment go to: learnworlds.com What is learnworlds? The best online course platform for creating, selling and promoting your online courses. Start monetizing your skills, experiences and your audience. Boost usage, satisfaction and retention for professional and compliance training, continuing education, and employee/customer onboarding. Engage learners with video interactions, note-taking, interactive ebooks, self-assessment, certificates, SCORM and much more. Beautiful themes for your course player and flexibility for free, paid, private, drip-fed or curated course pathways. Effortlessly convert your videos into exceptional experiences with automatically extracted transcripts, quizzes, and tables of contents. Nurture your community and create lasting relationships with a social-first training school. Get more content from the host of the show: You are considering to read more informative content from the host? Go to his personal page: https://meetchrisbartsch.com  or by follow him on Twitter @capbartsch Support the show by submitting a review to podchaser.com

Enjoy this podcast episode where Christian talks with Panos Siozon (Greece/Cypress) on following elearning topic: How a business can create and launch an online school as an additional source of revenue. To create your own online training environment go to: learnworlds.com What is learnworlds? The best online course platform for creating, selling and promoting your online courses. Start monetizing your skills, experiences and your audience. Boost usage, satisfaction and retention for professional and compliance training, continuing education, and employee/customer onboarding. Engage learners with video interactions, note-taking, interactive ebooks, self-assessment, certificates, SCORM and much more. Beautiful themes for your course player and flexibility for free, paid, private, drip-fed or curated course pathways. Effortlessly convert your videos into exceptional experiences with automatically extracted transcripts, quizzes, and tables of contents. Nurture your community and create lasting relationships with a social-first training school. Get more content from the host of the show: You are considering to read more informative content from the host? Go to his personal page: https://meetchrisbartsch.com  or by follow him on Twitter @capbartsch Support the show by submitting a review to podchaser.com

The gang make a triumphant foray into the world of Superbowl previews as the big game draws nearAlso - Plenty of news, plenty of tangents, and plenty of comedy. SCORM

The Gang returned to rip on refs and rave over Rodgers. They wrap up Browns@Chiefs, Ravens@Bills, Rams@Packers, and Buccaneers@Saints. Sam & Tom also look ahead to the next round where we've got a couple of Conference Championships! Buckle up homeboys and brace yourself for SCORM 

The Gang returned this week to talk Divisional Round playoff preview (we're late, sue us), it's alright though because this episode had a hell of a lot of tangents and discussions about everything other than the 4 games this past weekend. SCORM.

Scorm...

Metadata, SCORM, LTI. This chapter takes a look at the year 2001 when technical standards for the creation of interoperable learning content emerged.

In this age of digital and remote work, partner training has moved online via partner relationship management (PRM) tools. Gone are the days when you used to travel for roadshows or have the partners fly into a training center for hands-on instruction. Whether you are dealing with hardware, software or service, a lot can be done online. Yes, certain trainings do require face-to-face engagement to connect the blue wire with the blue socket and the red wire with the red socket, but most training can now be done online. This is where a state-of-the-art PRM tool can make a big difference. Whether you are building a new channel or upgrading the skills of your existing channel, training is the most critical and strategic activity that you can perform. Just as well-trained sales and service staff are crucial to the success of your direct sales operations, a well-trained partner base is essential to your channel success. While it's true that many companies make training too complex or don't invest enough in training programs, we have repeatedly seen companies achieve substantial ROI with a structured, consistent, high-quality training program, whether partners are being trained in demand generation, marketing, selling or servicing a customer base. To manage an effective training program in a digital world you need a state-of-the art PRM tool that can help you align your programs to your process so your people can efficiently and cost-effectively deliver programs locally and globally. Let's go through the five critical success factors for an effective partner training program. While these are not the only factors that you need to consider, they are the most significant drivers for most organizations trying to train a large group of people in a methodical fashion. Learning management system (LMS) – One of the core requirements for digital training is a PRM tool that has a state-of-the-art LMS. Your LMS should be able to provide tracks, courses and certifications. It should also be SCORM-compliant and be able to serve customized content based on various partner groups and profiles. The ability to personalize content to specific audiences is essential. Be sure that the PRM tool that you pick is flexible and configurable enough to address this aspect of your partner training needs. Face-to-face trainings – In addition to providing online training and an LMS, your PRM tool should be able to provide you with a robust offline training and event management platform. Unless you are selling software and can do the entire training online, you will have to consider at least some face-to-face training. This is essential for hardware or other goods. In the areas of retail and hospitality especially, live in-person face training will play a critical role in your success. Your PRM tool should be able to integrate online digital and offline physical training in a seamless way. Aligned incentives – Any kind of training will entail expenses. A fully trained partner base can drive more sales and lower service costs, but let's not forget that training involves time (which you pay for) and resources. Because of that, whether a partner organization is going through online or offline training across multiple functions or vendors are offering training to partners, both the channel organization and the partner organizations must have appropriate incentives to benefit from meaningful, integrated training and reap the results from it. That's why our PRM tool needs to be able to help you set up and track various incentives programs, and link them back to specific training events and programs. Lead distribution & management – One of the best ways to incentive partners is to give them leads once they are certified with specific product categories. Nothing excites more partners to make more money than the prospect of converting the knowledge they receive in training programs into real dollars. Your PRM tool needs to be able to link your training ...

Part 2 of our Customer Education Mailbag episode continues the conversation with our listeners. How do Content Developers become more self-sufficient with their LMS? How many people can we expect to join a new program? Where does Customer Education Belong? Listen in to find out! This podcast and website are not about our opinions and perspectives. We focus on our community of Customer Education professionals. All of us are learning and growing from the experiences we have helping learners understand our products, particularly for Software-as-a-Services companies where that product is - quite literally - changing under our feet. If you have a question, email us at learn@customer.education! Gordon Mak “Do you have any tips to enable IDs and Content Developers to be self-sufficient in refreshing content in the LMS without being dependent on the LMS admin or take LMS admin training? I ask this because Covid-19 has forced many companies to leverage cloud storage services, and to store their course content like SCORM and video files in the cloud. Wouldn’t it be nice if updated course content files didn’t need to be re-uploaded into the LMS manually? I would love to hear if anyone has found a reliable solution.” Many customer Learning Management Systems now provide roles that aren't the equivalent of a full Administrator, but rather focused on content management. For example, you can assign certain courses to individuals and allow them to upload/modify their own content, but an Administrator still needs to publish. If you’re using a separate cloud-based CMS for video (like Wistia) or SCORM (like Articulate’s cloud products), it’s possible that the way some Learning Management Systems embed content, you could swap out the core assets in their respective systems without touching the LMS. Unfortunately, we haven’t seen super elegant solutions for this kind of problem. We would point out that when we bring up “Admin Training” that triggers a bit of concern. Most well-designed LMS products are simple to pick up. At most, you can do some social learning with peers - such as an internal doc that explains your process. But then again, do you want many people mucking about in your system? The more people you introduce, the more potential there is for someone to make an error. Alex Forbes “Alex Forbes, Thought Industries. Based on our State of Customer Education report, when launching a customer education program for the first time, what percent of learners should they expect to join?” Note to Readers: We Episode 39 of the CELab Podcast summarizes Thought's Industries' State of the Customer Education report. Check it, and other episodes out for a clear picture of where Customer Education is in 2020! Well … It depends! If we go back to the TSIA report on

If your company (or even country) is under a travel ban due to an epidemic like the coronavirus outbreak—or perhaps because of budget restrictions—and you have to cancel your road shows to train and enable your partners, don’t despair. There are multiple ways to enable your partners remotely without meeting face-to-face by leveraging partner relationship management (PRM) software. In this article, I will explore how you can deploy a set of pragmatic PRM channel automation tools to enable your partners in a few easy step. There are essentially two types of enablement involving collaboration with channel partners using PRM software: tactical and strategic. Let’s briefly address both. Tactical enablement: Tactical enablement includes activities like pushing a promotion through the channel, rolling out sales incentives for partner sales reps to sign up for and execute on, or creating programs to train partners on new product launches. Within 4–6 weeks you can easily deploy a partner relationship management (PRM) platform with built-in tools that allow you to effectively collaborate with your partners remotely on these and other tactical initiatives. We will discuss these tools in a bit more detail later on. Strategic enablement: This is about driving systematic improvements like sales reach and lead generation from greenfield opportunities as well as building technical or solution competencies for certain strategic product or services rollouts. These activities can also be performed using PRM software, but to do so effectively you will need to carefully consider your overall channel programs, policies, promotions and key performance management metrics. An appropriate PRM platform will allow you to set up advanced training by product categories and other criteria, but if you lack an overall integrated strategy, much of this work will turn out to be tactical, rather than strategic, enablement. With this as a framework, it’s time to consider some of the PRM software tools that can be used for both strategic and tactical enablement. These tools can address a broad range of activities related to partner life cycle management, including partner recruitment, partner onboarding, partner enablement, demand generation and partner management. In each of these areas, we can apply  both tactical and strategic approaches by using various PRM tools. Now we’re ready to consider some of the PRM software tools that can help us with each of these activities and allow us to collaborate remotely: Partner recruitment – In this age of digital content and media—especially when partners may be working from home, from the office or another location—they are very likely connected to their mobile and other computing devices. “Marketing to” the partner is a core activity, and PRM modules created specifically for social marketing, email, Google AdWords, microsites, events (online live and on demand) all enable core tactics that can be deployed for both tactical and strategic engagement. Partner onboarding – Onboarding a newly recruited partner with a step-by-step onboarding process is critical, and this is where PRM automation can help a lot. Your PRM software should allow you to quickly set up various partner onboarding programs and establish tracks within those programs to move the partner automatically from one stage to another. Laborious process steps like contract signing, business planning and more can be highly automated. Partner enablement – One of the most common facets of partner enablement is partner training, which, if it cannot be done face-to-face, can easily be carried out using SCORM-compliant learning management systems (LMSs). When you are selecting a PRM tool, make sure the LMS module is SCORM-compliant so you can easily and build effective step-by-step training courses. Demand generation – Partner enablement also includes demand generation, which should include a set of integrated tools and campaign content that partner...

El e-learning está forzosamente de moda estos días. Aunque muchas organizaciones ya han hecho de la formación a distancia son modelo de negocio, otras han tenido que adaptarse con rapidez. El e-Learning es un concepto tan antiguo como la propia web y existen diferentes opciones para montar tus propios espacios de formación. Para este episodio hemos invitado a Javier Pérez Torres, responsable de la empresa española evolMind, especializada en soluciones de formación online en la nube, bajo un modelo SaaS. Su producto evolCampus es un desarrollo propio orientado a crear una plataforma de e-learning personalizable, integrada con multitud de servicios externos y todo bajo una sencilla interfaz. Con Javier Pérez hablamos sobre la solución que cubre evolCampus, la situación actual del mundo e-learning y la evolución de este tipo de herramientas. Entre todas las cuestiones tratadas destacamos: - Origen de la empresa y las tecnologías usadas en el proyecto. - Tipo de clientes que usan evolCampus. - Funcionalidades del servicio: SCORM, Integración con FUNDAE/SEPE, Zoom y otras plataformas de videoconferencia, Woocommerce y pagos. - Tipos de contenidos y actividades. - Seguimiento de actividades y alumnos. - Modelo de precios y futuro de software e-Learning. En definitiva una entrevista muy completa con una empresa española, que íntegramente desde Zaragoza desarrolla una completa solución de e-Learning bajo un modelo SaaS. https://www.evolmind.com/ ¡Contribuye a este podcast!. A través de la plataforma Buy me a coffee puedes realizar una mínima aportación desde 3€ que ayude a sostener a este podcast. Tú eliges el importe y si deseas un pago único o recurrente. ¡Muchas gracias! Sitio web de Javier Archeni: https://javierarcheni.com Sitio web de Andros Fenollosa https://programadorwebvalencia.com Sitio web de David Vaquero https://cursosdedesarrollo.com

El e-learning está forzosamente de moda estos días. Aunque muchas organizaciones ya han hecho de la formación a distancia son modelo de negocio, otras han tenido que adaptarse con rapidez. El e-Learning es un concepto tan antiguo como la propia web y existen diferentes opciones para montar tus propios espacios de formación. Para este episodio hemos invitado a Javier Pérez Torres, responsable de la empresa española evolMind, especializada en soluciones de formación online en la nube, bajo un modelo SaaS. Su producto evolCampus es un desarrollo propio orientado a crear una plataforma de e-learning personalizable, integrada con multitud de servicios externos y todo bajo una sencilla interfaz. Con Javier Pérez hablamos sobre la solución que cubre evolCampus, la situación actual del mundo e-learning y la evolución de este tipo de herramientas. Entre todas las cuestiones tratadas destacamos: - Origen de la empresa y las tecnologías usadas en el proyecto. - Tipo de clientes que usan evolCampus. - Funcionalidades del servicio: SCORM, Integración con FUNDAE/SEPE, Zoom y otras plataformas de videoconferencia, Woocommerce y pagos. - Tipos de contenidos y actividades. - Seguimiento de actividades y alumnos. - Modelo de precios y futuro de software e-Learning. En definitiva una entrevista muy completa con una empresa española, que íntegramente desde Zaragoza desarrolla una completa solución de e-Learning bajo un modelo SaaS. https://www.evolmind.com/ ¡Contribuye a este podcast!. A través de la plataforma Buy me a coffee puedes realizar una mínima aportación desde 3€ que ayude a sostener a este podcast. Tú eliges el importe y si deseas un pago único o recurrente. ¡Muchas gracias! Sitio web de Javier Archeni: https://javierarcheni.com Sitio web de Andros Fenollosa https://programadorwebvalencia.com Sitio web de David Vaquero https://cursosdedesarrollo.com

The eLearning industry has had mobile learning, or mLearning, for well over 15 years now. Wow! Has it really been that long? Yep. So, are you creating mLearning? Have you moved to a mobile first methodology? What about your SCORM packages in your LMS are they mobile ready? And don't forget about xAPI... Aaahhh.... It can all feel a little overwhelming. But thankfully we have Robert Gadd with us on this episode of IDIODC. He's going to help us clear the air, and make sense out of the confusion. As one of the earliest proponents of mLearning, Robert has seen it all. He's developed many, many mLearning solutions and understands the frustration instructional designers have. When we're done, you'll have a much better idea of how to proceed with mLearning in your organization. And we'll sort out the big question: SCORM? xAPI? or both? Robert is an experienced technologist with demonstrable experience designing, developing and leveraging next generation technologies while building successful companies. Currently leading OnPoint Digital, an ISV/services firm specializing in training and organizational development solutions for private and public sector customers. OnPoint markets an enterprise Learning Engagement Platform supporting formal and informal learning in both online and mobile modalities. Core offerings include an LMS/LCMS, an enterprise mLearning platform, adaptive testing engine, a portal architecture with SSO, integrated social networking and game mechanics, advanced reporting/analytics all wrapped in flexible, responsive custom UX. OnPoint's award winning CellCast Solution platform provides support for content authoring, gamification, transcoding and delivery via an installed applet to all major smartphones and tablets including Apple iOS, Google/Android, Microsoft Windows 10 and other popular digital devices. Responsible for technical vision and corporate direction as well as system design, app development, implementation and delivery. OnPoint is self-funded and cash flow positive since our second year. Become virtual friends with the IDIODC gang on twitter. Remember you can always stay in the loop by searching through the #IDIODC tag: Robert: @RobGadd4 https://twitter.com/robgadd4Brent: @BSchlenker https://twitter.com/bschlenkerChris: @Chris_V_W https://twitter.com/Chris_V_WIDIODC: @TeamIDIODC https://twitter.com/TeamIDIODC Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions. Interested in learning more about dominKnow? Sign up for our next live platform demo to learn why we do powerful eLearning-authoring best. (And get a free 14-day trial after you watch the demo!) https://www.dominknow.com/demonstration.html 

Are you looking to venture into the xAPI, but don’t know where to start? Are you all thumbs when it comes to code? It may seem simple but for Andrew McGuire a journey with xAPI started by building the most basic of elements. Andrew is excited to share with you the details about how he found a simple (not easy) way to learn how to use xAPI. Andrew began working at his current position thinking xAPI as a nothing more than a replacement to SCORM. He had also done little more than edit code. Then he found an article on how to send statements to an LRS from a basic webpage. Through many failures, he focused on getting the core elements working and then adding on to that. In this way, he was able to implement a webpage utilization tracker with xAPI that fit his company’s business needs. Since then, he has been able to lead an effort that got xAPI implemented into an enterprise-wide performance support utilization tracking solution. This was done by developing iterative prototypes that added value, researching existing resources, and getting plugged into an active L&D network. Become virtual friends with the IDIODC gang on twitter. Remember you can always stay in the loop by searching through the #IDIODC tag: Andrew: @LX_xAPI_Andrew https://twitter.com/LX_xAPI_AndrewBrent: @BSchlenker https://twitter.com/bschlenkerChris: @Chris_V_W https://twitter.com/Chris_V_WIDIODC: @TeamIDIODC https://twitter.com/TeamIDIODC Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions. Interested in learning more about dominKnow? Sign up for our next live platform demo to learn why we do powerful eLearning-authoring best. (And get a free 14-day trial after you watch the demo!) https://www.dominknow.com/demonstration.html

Sponsorem Letniej Szkoły eLearningu w 2019 jest SPEEXX (https://llidero.com/speexx/)Współpraca z dostawcą rozwiązania elearningowego może być wyzwaniem. W tym odcinku jak dostawca z dostawcą i odbiorca z odbiorcą rozmawiamy o tym: - Jak wyceniać elearning i dlaczego to jest problem? - Jak zaczynać współpracę? - Dlaczego elearning jest podobny do reklamy? - Po czyjej stronie powinno być zarządzanie? i - Dlaczego solidna praca i właściwa komunikacja są ważniejsze od innowacyjnych rozwiązań?

Sponsorem Letniej Szkoły eLearningu w 2019 jest SPEEXX (https://llidero.com/speexx/)Współpraca z dostawcą rozwiązania elearningowego może być wyzwaniem. W tym odcinku jak dostawca z dostawcą i odbiorca z odbiorcą rozmawiamy o tym: - Jak wyceniać elearning i dlaczego to jest problem? - Jak zaczynać współpracę? - Dlaczego elearning jest podobny do reklamy? - Po czyjej stronie powinno być zarządzanie? i - Dlaczego solidna praca i właściwa komunikacja są ważniejsze od innowacyjnych rozwiązań?

Bill West has been involved in edtech for over 30 years. After graduating with a computer science degree from Indiana University Bloomington in 1987, he went to work for Andersen Consulting on an initiative that was described at the time as CBT, or computer-based training. Since, West has worked for the dot-com-era UNext, Xerox, LEO Learning, and eLearning Brothers. He has also launched and sold his own custom corporate training design company, Option Six. Later, he founded the Learning Alliance, a team comprised of five corporate training design and development companies. Their collective C-suite includes numerous pioneers of education technology, from developers of PLATO and Atari to people who helped write the SCORM and xAPI protocols. West’s latest venture, Regatta VR, creates VR-based corporate training initiatives. To learn more, eLearning Inside recently reached West on the phone. This episode is also available in podcast form on iTunes, Google Play, Spotify, and Stitcher. It is also available as a video on YouTube. eLearningInside.com Follow us on Twitter: twitter.com/elearninginside?lang=en YouTube: https://www.youtube.com/channel/UCDeL-h1O9To3txtqFRMnhGA?view_as=subscriber Email: contact@elearninginside.com

For this episode of IDIODC, Chris and Brent chat holiday season. It's gift giving season! And you're wondering what the heck to get for that instructional designer or eLearning developer in your life. Well, IDIODC has got you covered. This episode is all about the things we love to use in our professional work. We'll count down the top 10 hot gift ideas for learning professionals. If you're like me you'll use this list for the after holiday specials and buy a few items for yourself. And, in the spirit of being budget conscious, we're going to keep all items under $100USD. However, there may be a couple exceptions that will be well worth the added expense. And no, these aren't just the items you should send to Chris and Brent for the holidays. But you'll need to join us to find out why we chose each of them. Become virtual friends with the IDIODC gang on twitter (and remember you can always stay in the loop with the #IDIODC hashtag): Brent: @BSchlenker https://twitter.com/bschlenker Chris: @Chris_V_W https://twitter.com/Chris_V_W Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions. Want to join us live? Follow us on Crowdcast: https://www.crowdcast.io/dominknow Interested in learning more about dominKnow? Sign up for our next live platform demo to learn why we do powerful eLearning-authoring best. (And get a free 14-day trial after you watch the demo!) https://www.dominknow.com/demonstration.html

Dans ce podcast j'explique ce que sont les chaînes éditoriales et en quoi elles peuvent être pertinentes pour une institution ou une entreprise souhaitant créer des modules de formation en masse. Liens complémentaires : - Les deux logiciels auteurs, Articulate et Storyline, auxquels je fais référence : https://articulate.com/ et https://distrisoft.io/logiciels/articulate-storyline-3/ - Les normes Scorm et AICC :http://www.elearning-propos.com/docs_ct/scorm_aicc.html - Les chaines éditoriales : Chainedit, Scenari et Exelearning --> https://chainedit.univ-rennes1.fr/ --> https://scenari.org --> http://exelearning.net/

This week on Instructional Designers In Offices Drinking Coffee, Brent and Chris bring on one of the most influential stewards of the xAPI standard, Aaron Silvers. He knows more about the history of xAPI than most and holds all the scars of battles won taking it from idea to Government standard. We're going to take a trip down memory lane and talk about WHY xAPI needed to be born, and how a small but dedicated band of OG's made that happen. Aaron is now working with analytics and big data in a BIG way. So we're certain to cover that topic as well. Join us for a conversation you won't soon forget. Aaron E. Silvers works with leaders, teams and data to accelerate innovation, cost savings, and organizational effectiveness aligned with business objectives in high compliance environments. A common theme throughout his 20-year career is an embrace of emerging technology, creativity and entrepreneurialism that charts paths towards the most beneficial outcomes for all stakeholders. At Elsevier, Aaron is responsible for learning analytics that help reduce the variability of clinical care and the retention of newly graduated nurses to improve patient health outcomes. Check out Aaron on LinkedIn: https://www.linkedin.com/in/aaronsilvers/ Become virtual friends with the IDIODC gang on twitter (and remember you can always stay in the loop with the #IDIODC hashtag): Aaron: @AaronESilvers https://twitter.com/aaronesilvers Brent: @BSchlenker https://twitter.com/bschlenker Chris: @Chris_V_W https://twitter.com/Chris_V_W Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions. Want to join us live? Follow us on Crowdcast: https://www.crowdcast.io/dominknow Interested in learning more about dominKnow? Sign up for our next live platform demo to learn why we do powerful eLearning-authoring best. (And get a free 14-day trial after you watch the demo!) https://www.dominknow.com/demonstration.html

How are companies building learning management systems to train their employees? xAPI and SCORM help companies design eLearning courses for their employees so that they can do their best work on the job. In this episode, Mike Rustici, CEO Watershed LRS spoke with Zack Parnell, President of ITI to discuss how Mike came up with the idea of xAPI and innovated with SCORM. Wastershed LRS is trying to change the face of corporate learning by introducing the concept of learning analytics, and the concept of using data to drive the culture of continuous improvement within companies. 

In this episode, I interview Chris Tompkins who is a de facto expert on all things SCORM related and the Director of Sales at Rustici Software. Why do you need to know about SCORM?  Well even if you don't publish anything yourself, let’s say you have a technical team for that, knowing about the technology that's going to be used to wrap up your package Will help you create a better learning package and ultimately give you the data you need to enhance the learning impact it will have.

For over a decade, SCORM has been the industry standard for e-learning, helping learning and development professionals track the completion of courses and recording assessment scores. But now there's a new standard in town: xAPI, offering far larger data sets and the ability to connect multiple platforms. On this week's podcast, Ben Betts from HT2 Labs and Andrew Downes from Watershed join Ross G and Owen to ask what opportunities xAPI creates. If you'd like to share your thoughts on the podcast, you can find us on Twitter @RossGarnerGP, @OwenFerguson, @BBetts and @MrDownes. To find out more about GoodPractice, visit goodpractice.com or tweet us @GoodPractice and @GoodPracticeAus. HT2 Labs offer free resources on xAPI at: https://www.ht2labs.com/resources/ For examples of xAPI in action, see Watershed's client stories at: https://www.watershedlrs.com/resource-center/topic/client-story We discussed learning ecosystems with ASOS's Adam Harwood in episode 92: http://podcast.goodpractice.com/podcast/92-best-of-breed-ecosystems-vs-the-lms The article Owen referenced, on relativity, is at: https://gizmodo.com/einsteins-theory-of-gravity-passes-enormous-test-on-a-g-1827026239 The article Ross referenced to move the conversation away from dogs and onto cats was: http://news.mit.edu/2010/cat-lapping-1112

We have a special guest today. Craig Wiggins joins the video chat today to discuss everything ID. He has ten years’ experience in the field and was the former community manager at Advanced Distributed Learning Initiative. Craig’s history Learning Technology IEEEI IEEEICICLE Communication between platforms Learning environments Sponsored by:

Hoy tema del que trataremos es estandar SCORM. Veremos que hay detrás de estás siglas, para que nos sirve y descubriremos alguna aplicación que nos ayudará a hacernos la vida de formadores digitales más fácil. Pero antes imaginaros que hemos desarrollado un temario para un curso sobre, por ejemplo, cumplimiento de la LOPD que nos encargó una asesoría laboral para impartir a los trabajadores de sus empresas asociadas. Ya disponíamos del temario previamente y este cliente nos pide que lo personalicemos con su imagen corporativa. Nosotros lo hemos desarrollado usando alguna aplicación de diapositivas, tipo Powerpoint, convertidas a PDF y narrado algunas partes en vídeo para hacer el curso algo más dinámico. Llega el momento de cargar el contenido, que hemos creado y personalizado para este caso, dentro del campus de la asesoría laboral. Está claro que lleva su tiempo y esta tarea no la hemos incluido en la valoración económica que pasamos al comienzo al cliente, porque queremos ser competitivos en precio y ganarnos la simpatía del cliente para un futuro. Fijémonos que estamos haciendo horas extras por la noche, fines de semana y algún tiempo valioso más que podíamos haber dispuesto para hacer lo que nos apeteciera mejor. Tal vez, captar nuevos clientes o desarrollar nuevos contenidos para otro curso. Por fín hemos conseguido terminar de cargar los contenidos y el cliente nos da el visto bueno. Es una buena noticia, sin duda. A los pocos días nos contacta otra asesoría laboral interesada por nuestros contenidos en protección de datos. Tal vez nos hayan recomendado desde la primera asesoría. Desde luego es otra buena noticia y debemos de encargarnos de ello. Ahora, una vez más, hacemos la personalización corporativa del curso online y, de nuevo, cargamos manualmente todos los contenidos en la plataforma de este nuevo cliente. Y está claro que, si seguimos la filosofía de la anterior empresa, no incluimos los costes de carga en su sistema por ser competitivos y ganarnos su favor en el futuro. Tenemos un problema de productividad, estamos trabajando de más por las horas presupuestadas y esto se puede solucionar si utilizamos SCORM. ¿Qué significa SCORM, partes y origen? Seguramente hayáis escuchado de su existencia, pero SCORM no es un lenguaje de programación o un software informático en si, más bien es un “modelo de referencia para compartir contenidos”. En inglés: “Shareable Content Object Reference Model” Muy bien pero, ¿qué significa todo esto? Pues bien, gracias al SCORM, podemos crear contenido para cursos y dotarlos de características que gestionen el aprendizaje y la formación del alumno. Para poder ser compartido con otros sistemas compatibles con este estándar, lo empaquetamos en el formato concreto y nos lo llevamos donde queramos. Un campus virtual, por ejemplo. Ejemplo práctico con una analogía: Creamos un documento de Word en el ordenador, nos lo llevamos a otro ordenador que tenga este programa instalado Microsoft Office y lo abrimos allí. Veamos que partes forman todo esto del SCORM Partes. El SCO Cada unidad de aprendizaje que forme parte del conjunto del curso, se denomina SCO (Shareable Content Objects). Son meramente piezas de un conjunto que tienen sentido por si mismas y que podrían ser utilizadas en otros cursos. Imaginar que dentro del curso de protección de datos, tomamos la unidad de aprendizaje que corresponde a las buenas praxis sobre seguridad informática y lo incorporamos a otro temario de un curso sobre productividad laboral. Esto es muy útil, como podéis haberos ya dado cuenta. Cada SCO es independiente del resto y tiene todo lo necesario para crear un curso de un único capítulo, si fuera necesario. Origen El estándar SCORM se creó en el laboratorio de ADL (Advanced Distributed Learning), en 1999. Una idea del Departamento de Defensa de EEUU que unieron y perfeccionaron varios estándares educativos de aquel momento. Listado de desarrolladores y productos certificados...

In this awesome, anchoring conversation for Season 2, Craig Wiggins, major xAPI advocate and all around great guy, talks with us about how we can get back to the real root of instructional design, crafting solutions to performance problems, and how the xAPI encourages us to break out of our perhaps subtle, unconscious coupling of instructional design with elearning.

This month a discussion about SCORM with Dan Marsden, Moodle's SCORM module maintainer and developer, and all-round SCORM guru and Moodle contributor.

Voce del Glossario a cura di Liboria Pantaleo SCORM Lo SCORM – Sharable Content Objet Reference Model è un modello di riferimento per la condivisione di contenuti, si tratta di una raccolta di parametri, di modelli standard per poter condividere oggetti didattici cioè i L.O. che possono essere una lezione, un test di valutazione o un’altra attività indipendentemente dalla piattaforma e-learning utilizzata. Per essere compatibile con lo standard SCORM ogni L.O. dev’essere catalogabile attraverso dei metadati cioè dei campi descrittivi predefiniti in modo da poter essere indicizzato e ricercato all’interno della piattaforma. I campi descrittivi richiesti sono ad esempio l’autore, la versione, la data dell’ultima modifica; inoltre ogni L.O. deve poter dialogare con la piattaforma e-learning in cui è incluso, passandogli dei dati utili al tracciamento dell’attività del singolo studente come ad esempio il tempo passato all’interno di una certa lezione, i risultati conseguiti in un test e i vincoli previsti per passare all’oggetto successivo; e infine ogni L.O. dev’essere riusabile, l’oggetto deve quindi essere trasportabile e poter funzionare su diverse piattaforme, sistemi operativi, browser e questo viene definito interoperabilità. In questo modo insegnanti e allievi non devono imparare a usare più piattaforme e l’adozione di standard permette al docente di aggiungere nel suo corso, contenuti didattici creati da altri docenti permettendo così una condivisione di risorse e un impiego della stessa in diversi contesti. Uno SCORM può essere composto anche da un gruppo di L.O. aggregato e organizzato secondo un determinato ordine che può essere sequenziale, gerarchico, reticolare. Possiamo quindi organizzare il contenuto e indicare quale L.O. viene prima di un altro. SCORM definisce infine uno standard per regolare la fruizione dei L.O. sulla base dello stato individuale del singolo utente. Lo studente in questione può accedere al contenuto successivo solo dopo, ad esempio, aver visionato un determinato contenuto o aver superato un determinato test. Nel campo dell’e-learning il modello SCORM serve per definire la struttura e la gestione di un corso e quindi l’organizzazione, la catalogazione, il riutilizzo dei vari oggetti didattici e il loro tracciamento cioè la frequenza alle varie attività da parte degli studenti.

Voce del Glossario a cura di Francesca Magnabosco SCORM Lo SCORM – Sharable Content Objet Reference Model è un modello di riferimento per la condivisione di contenuti, si tratta di una raccolta di parametri, di modelli standard per poter condividere oggetti didattici cioè i L.O. che possono essere una lezione, un test di valutazione o un’altra attività indipendentemente dalla piattaforma e-learning utilizzata. Per essere compatibile con lo standard SCORM ogni L.O. dev’essere catalogabile attraverso dei metadati cioè dei campi descrittivi predefiniti in modo da poter essere indicizzato e ricercato all’interno della piattaforma. I campi descrittivi richiesti sono ad esempio l’autore, la versione, la data dell’ultima modifica; inoltre ogni L.O. deve poter dialogare con la piattaforma e-learning in cui è incluso, passandogli dei dati utili al tracciamento dell’attività del singolo studente come ad esempio il tempo passato all’interno di una certa lezione, i risultati conseguiti in un test e i vincoli previsti per passare all’oggetto successivo; e infine ogni L.O. dev’essere riusabile, l’oggetto deve quindi essere trasportabile e poter funzionare su diverse piattaforme, sistemi operativi, browser e questo viene definito interoperabilità. In questo modo insegnanti e allievi non devono imparare a usare più piattaforme e l’adozione di standard permette al docente di aggiungere nel suo corso, contenuti didattici creati da altri docenti permettendo così una condivisione di risorse e un impiego della stessa in diversi contesti. Uno SCORM può essere composto anche da un gruppo di L.O. aggregato e organizzato secondo un determinato ordine che può essere sequenziale, gerarchico, reticolare. Possiamo quindi organizzare il contenuto e indicare quale L.O. viene prima di un altro. SCORM definisce infine uno standard per regolare la fruizione dei L.O. sulla base dello stato individuale del singolo utente. Lo studente in questione può accedere al contenuto successivo solo dopo, ad esempio, aver visionato un determinato contenuto o aver superato un determinato test. Nel campo dell’e-learning il modello SCORM serve per definire la struttura e la gestione di un corso e quindi l’organizzazione, la catalogazione, il riutilizzo dei vari oggetti didattici e il loro tracciamento cioè la frequenza alle varie attività da parte degli studenti.