Podcast appearances and mentions of tim herbig

Tim Herbig Connecting the dots of Product Strategy, Product OKRs, and Product DiscoveryIn this episode, we welcome Tim Herbig, a product leadership coach with a special focus on OKRs, in addition to product strategy and discovery. Tim shares his unique journey from product management to coaching, elaborating on the complexities and nuances of implementing OKRs in various business contexts. Through his insightful discussion, Tim covers the misconceptions about OKRs, the importance of adapting them to your specific needs, and effective strategies for measuring success. He also dives into the integration of product discovery and product strategy with OKRs, offering practical advice for product leaders facing challenges with OKR implementation. Whether you're in a startup or a large enterprise, Tim's expertise provides valuable perspectives on how to make OKRs work for your team.00:00 Introduction and Guest Welcome00:48 Tim Herbig's Journey into Product Management01:52 Transition to Coaching and Consultancy03:53 Specialization in OKRs and Product Management06:50 Adapting OKRs to Different Contexts09:46 Challenges and Strategies in OKR Implementation13:58 Measuring Success and Influence in OKRs22:47 OKRs in Product vs. Broader Company Context25:38 The Role of OKRs in Strategy and Discovery27:11 Confidence and Hypotheses in Strategy29:36 OKRs in Startups vs. Large Enterprises32:07 Adapting OKRs to Fit Your Context33:47 Common Misconceptions and Best Practices40:00 Aligning OKRs Across Teams47:43 When to Bring in OKR Support50:57 Conclusion and Contact Information

Global Agile Summit Preview: Unifying Strategy, Discovery, and Delivery in Product Development With Roman Pichler In this BONUS Global Agile Summit preview episode, we explore a crucial topic that's shaping how we approach product development—sometimes in ways that serve us well and sometimes in ways that hold us back.  There's a growing trend in our industry to explicitly separate strategy, discovery, and delivery into distinct activities or even different teams. On the surface, this seems logical: strategy decides the right thing to do, discovery figures out how to do it, and delivery gets it done. But is this division actually helping us? Or is it creating barriers that make great product development harder? The Origins of Product Discovery "I think it's partly based, at least on Marty Cagan's work, and his insight that many teams are very much focused traditionally on delivering outputs, on writing code. And I think his original intention was to say, 'Let's not worry about creating outputs. Let's also make sure that what we creating makes sense.'" Roman Pichler shares insights on how the concept of product discovery emerged as a reaction to teams being overly focused on outputs rather than outcomes. He explains that conceptually distinguishing between product strategy, discovery, and delivery can be helpful—much like organizing clothes into different sections of a wardrobe. However, in reality, these activities must be connected, informing and guiding each other rather than existing as sequential steps. The Risks of Separating Product Strategy, from Discovery, and from Delivery "If we have a group of people who takes care of strategic decisions, a different group focusing on product discovery, and another group—the tech team—who focuses on product delivery, and those groups don't talk as much as they could and should do, then suddenly we have a sequential process and handoffs." One of the primary challenges with separating strategy, discovery, and delivery is the risk of creating handoffs between different teams. Roman highlights how this sequential approach can slow down value creation, lead to knowledge loss, and increase the likelihood of introducing mistakes. This separation can create barriers that ultimately make product development more difficult and less effective. In this segment, we refer to the podcast interview with Tim Herbig on the concept of Lateral Leadership, and how that is critical for product people. Integrating the Work Streams "What I usually use as a visualization tool is three work streams: a strategy work stream, a discovery work stream, and a delivery work stream. The strategy stream guides the discovery stream. The discovery stream guides the delivery stream, and then the delivery stream informs the discovery stream, and the discovery stream informs the strategy stream." Rather than seeing strategy, discovery, and delivery as separate phases, Roman suggests visualizing them as parallel work streams that continuously inform and guide each other.  This approach recognizes that strategy work doesn't just happen at the beginning—it continues throughout the product lifecycle, adapting as the product evolves. By integrating these work streams and ensuring they're interconnected through feedback loops, teams can create a more cohesive and effective product development process. The Power of Collaboration "The important thing is to make sure that the different areas of work are not disjointed but interlinked. A key element to make that work is to use collaboration and teamwork and ensure that there aren't any handoffs, or avoid handoffs as much as possible." Collaboration and teamwork are essential to successfully integrating strategy, discovery, and delivery. Roman emphasizes the importance of bringing product people—who understand customer needs, business models, and stakeholder relationships—together with tech teams to foster innovation and create value. This collaborative approach helps overcome the challenges that arise from treating these activities as separate, sequential steps. Building an Extended Product Team "Form a big product team, a product team that is empowered to make strategic decisions and consists not only of the person in charge of the product and maybe a UX designer and a software developer, but also key business stakeholders, maybe somebody from marketing, maybe somebody from sales, maybe a support team member." Roman advocates for forming an extended product team that includes not just product managers, designers, and developers, but also key business stakeholders. This larger team can collectively own the product strategy and have holistic ownership of the product—not just focusing on discovery or delivery. By empowering this extended team to make strategic decisions together, organizations can ensure that different perspectives and expertise inform the product development process. Practical Implementation: Bringing it all Together "Have regular meetings. A specific recommendation that I like to make is to have quarterly strategy workshops as a rule of thumb, where the current product strategy is reviewed and adjusted, but also the current product roadmap is reviewed and adapted." Implementing this integrated approach requires practical mechanisms for collaboration. Roman recommends holding quarterly strategy workshops to review and adjust the product strategy and roadmap, ensuring they stay in sync with insights from development work. Additionally, he suggests that members of the extended product team should attend monthly operational meetings, such as sprint reviews, to maintain a complete understanding of what's happening with the product at both strategic and tactical levels. Moving Beyond Sequential Thinking "Unfortunately, our software industry has a tendency to make things structured, linear, and assign ownership of different phases to different people. This usually leads to bigger problems like missing information, problems discovered too late that affect 'strategy', but need to be addressed in 'delivery'." One of the challenges in adopting a more integrated approach is overcoming the industry's tendency toward linear, sequential thinking. Roman and Vasco discuss how this mindset can lead to issues being discovered too late in the process, after strategic decisions have already been made. By embracing a more iterative, interconnected approach, teams can address problems more effectively and adapt their strategy based on insights from discovery and delivery. About Roman Pichler Roman Pichler is a leading product management expert specializing in product strategy, leadership, and agility. With nearly 20 years of experience, he has coached product managers, authored four books, and developed popular frameworks. He shares insights through his blog, podcast, and YouTube channel and speaks at major industry conferences worldwide. You can link with Roman Pichler on LinkedIn and check out the resources on Roman Pichler's website.

In this episode of Dreams With Deadlines, host Jenny Herald interviews Tim Herbig, a seasoned expert on Objectives and Key Results (OKRs). They unpack the deeper facets of this management tool that's taking the corporate world by storm:Key Things Discussed: Journey with Tim as he retraces his formative years with OKRs, shedding light on the challenges of top-down implementations. Emphasizing utility over form, he makes a case for the importance of day-to-day applicability of OKRs in organizations. Delve into the resistance faced by product teams towards OKRs, especially when established strategies are in place. Tim's pragmatic approach champions the integration of OKRs with current team practices, ensuring they bring tangible value to daily operations. Navigate the intricate relationship between OKRs and product strategy. With a spotlight on the essence of strategy, Tim guides listeners on making strategic choices that can be tracked effectively with OKRs, bridging the gap between grand visions and actionable metrics. Show Notes [00:00:31] Discovering OKRs: A Personal and Professional Evolution. Tim Herbig's journey with OKRs began at XING, evolving through challenges and insights. He underlines the issue of top-down OKRs without clarity and stresses their day-to-day utility. [00:02:37] Bridging the Gap: Ensuring OKRs Reflect Everyday Utility and Purpose. Tim Herbig dissects the outcomes vs. outputs debate, emphasizing OKRs' bridge role between mission and daily tasks. OKRs should be flexible tools, reflecting real team tasks and challenges. [00:05:44] Marrying OKRs with Established Practices: Pragmatism Over Dogma. Jenny and Tim explore why product teams resist OKRs. Tim advocates for intertwining OKRs with current practices like sprint planning, emphasizing their practical day-to-day value. [00:08:56] Making Pragmatic Choices: How OKRs Bridge Product Strategy to Everyday Work. The dialogue between Jenny Herald and Tim Herbig delves deep into the intersection of OKRs and product strategy. Tim highlights recognizing strategy's essence, making impactful choices, and then tracking progress with OKRs. [00:14:06] Marrying OKRs with Product Discovery: From Outcomes to Behaviors. Jenny and Tim discuss tracking team/user behaviors and predicting product success using OKRs. [00:20:54] Embracing 'Better' Practices in OKRs Over 'Best' Practices. Jenny Herald and Tim Herbig delve into the nuances of better practices (adaptive and relative methods) as opposed to rigid best practices, highlighting five critical 'better practices' for effective and practical application of OKRs. [00:24:11] Aligning OKRs with Organizational Capabilities and Structures. Jenny Herald prompts Tim Herbig to share insights on the challenges faced by organizations when their desired objectives do not align with their current capabilities or structures. Tim elaborates with stories that exemplify the discrepancies between organizational structures and the application of OKRs. [00:28:52] Aligning the Cadence of Product Delivery with Outcomes. Jenny Herald and Tim Herbig discuss the challenge of synchronizing the cadence of product delivery with the desired outcomes. They ponder on the nuances of how teams should approach measuring meaningful progress, especially when direct results may not be immediately evident. [00:30:07] The Art of Developing Leading Indicators in Product Delivery. Jenny Herald and Tim Herbig delve deeper into the concept of leading and lagging indicators in relation to key results. They discuss the challenges, conceptual considerations, and the dynamism of creating proxies and leading indicators. [00:35:37] Quick-Fire Questions for Tim: What is your dream with a deadline? Tim's dream with a deadline is to do a solo travel to Tel Aviv in the next two years. When someone says they failed with OKRs previously and want to try again, what's your advice? Tim advises them to first clarify why they want to use OKRs in the first place. What's a good reason for using OKRs? The ideal reason is to enable team autonomy and outcome thinking. A more pragmatic reason is to ensure people work on the right things and maintain strategic focus. Which book largely shaped how you think? Both in general and related to OKRs. For general thinking, "Radical Acceptance" by Tara Brach influenced him the most. Regarding OKRs, he credits "Radical Focus" by Christina Wodtke and "OKRs at the Center" co-written by Natalija and Sonja. Relevant links: “Radical Acceptance,” book by Tara Brach “The Courage to Be Disliked: How to Free Yourself, Change your Life and Achieve Real Happiness,” book by Ichiro Kishimi and Fumitake Koga “Radical Focus,” book by Christina Wodtke, American businessperson and specialist in the area of design thinking, information architecture and Management Science (specializing in objectives and key results (OKR) and team productivity.) “OKRs At The Center: How to use goals to drive ongoing change and create the organization you want,” by Natalija Hellesoe and Sonja Mewes Linked Better Practices over Stacked Best Practices About the Guest:Tim Herbig is a seasoned Product Management Coach and Consultant. He is passionate about helping product teams develop better practices to measure the progress of their decisions. Tim masterfully connects Strategy, OKRs, and Product Discovery. Tim has worked on solving hard business problems and driving user behaviors in diverse product contexts.Follow Our Guest:Website | LinkedIn | YouTubeFollow Dreams With Deadlines:Host | Company Website | Blog | Instagram | Twitter

Tim Herbig has made many mistakes (who hasn't?). Fortunately for us, Tim not only owns up to his mistakes, he's written a book to help the rest of us avoid making the same ones.  We've all had issues with how to work best – not only within our individual teams, but with the rest of the organisation as well. In our conversation, he shares some simple and practical methods to diagnose when you have a problem and how to solve it.Featured Links: Follow Tim on LinkedIn and Twitter | Tim's official website | Buy Tim's book 'Lateral Leadership: A Practical Guide for Product Managers' | The Auftragsklärung Framework | 

Wir haben in diesem Podcast schon öfter über die Bedeutung der Produktstrategie für Product Owner und agile Produktmanager gesprochen. Will ich eine Produktstrategie entwickeln, dann greifen viele Product Owner auf die bekannten Templates und Cavases zurück. Tim Herbig, Product Coach und Author aus Erfurt, teilt im Gespräch mit Oliver seine Gedanken, wie das Erarbeiten der Produktstrategie auch ohne diese Tools gelingen kann. Die beiden starten die Diskussion mit einer Definition von Produktstrategie. Hier referenziert Tim auf das Buch von Roger Martin. Spannend ist die kritische Haltung von Tim, dass die komplette Strategie meist nicht in Workshops durch das Ausfüllen eines der gängigen Canvases entsteht. Für Bestandteile der Strategie, wie beispielsweise die Produktvision oder eine Wettbewerbsanalyse macht ein Workshopformat hingegen wieder viel Sinn. Tim erläutert darüber hinaus, wie ich OKRs und Produktstrategie sinnvoll miteinander verbinden kann. Seine These: Ohne eine nützliche Produktstrategie kann ich keine sinnvolle OKRs definieren. Abschließend reflektieren die beiden, wen ich an dem Strategie-Erstellungsprozess beteiligen und welche Bestandteile erarbeitet werde sollten, damit die Produktstrategie mich auch in meiner Arbeit unterstützt. Wie immer schließt die Folge mit konkreten Tipps und Tricks ab. Folgende Bücher und Blogbeiträge haben Tim und Oliver in dieser Folge erwähnt: - Newsletter von Tim -> https://herbig.co/newsletter/ - Roger Martin - Playing to Win -> https://www.amazon.de/Playing-Win-Strategy-Really-Works/dp/142218739X/ - Ravi Metha - Product Strategy Stack -> https://www.reforge.com/blog/the-product-strategy-stack - Tim Herbig - Product Strategy Ressources Hub https://herbig.co/product-strategy-hub/ Folgt uns Produktwerker auf: - LinkedIn -> https://bit.ly/3gWanpT - Twitter -> https://bit.ly/3NitkPy - Youtube -> https://bit.ly/3DIIvhF - Infoletter (mit Terminen für unsere kostenfreien Events) -> https://bit.ly/3Why63K

Zur 100. Folge haben wir uns ein kleines Experiment ausgedacht und wollen Menschen, die uns in den letzten zwei Jahren begleitet haben wieder zu Wort kommen lassen. Dazu haben ihnen wir ihnen diese Fragen gestellt: - Was ist Deiner Meinung nach das (nächste) wichtigste Thema in den kommenden 12 Monaten, welches wir in der Produktmanager/Product Owner-Community diskutieren werden? - Was ist der eine Satz, den du am liebsten jedem/r Product Owner:in mitgeben möchtest? - Was wünscht Du uns Produktwerkern für die kommenden 100 Folgen? In dieser Folge werden wir daher viele ehemalige Gäste wieder hören und halten uns selbst mal etwas zurück. Wenn ihr nach der Folge mehr über unsere Gäste in dieser Folge erfahren wollt, und Lust auf eine ganze Folge mit ihnen habt, findet ihr hier nun die ganzen Links :-) Sohrab Salimi (https://www.scrum-academy.de/trainers/sohrab-salimi/) - Apr 2020 Product Owner als Agile Leader (https://produktwerker.de/product-owner-als-agile-leader/) - Feb 2021 Auf Business oder Nutzer fokussieren als PO? (https://produktwerker.de/business-oder-nutzer/) Indra Burkart (https://www.youtube.com/c/indraburkart) - Mai 2021 Mit Customer Journey Maps arbeiten (https://produktwerker.de/customer-journey-maps/) Johannes Schartau (https://de.linkedin.com/in/johannes-schartau) - Mai 2020 Wie Liberating Structures Dir als Product Owner helfen (https://produktwerker.de/mit-liberating-structures-als-product-owner-zombie-scrum-entkommen/) Katja Busch (https://de.linkedin.com/in/katja-busch-525b9820) - Apr 2021 Die Relevanz von UX den eigenen Stakeholdern vermitteln (https://produktwerker.de/die-relevanz-von-ux-vermitteln/) Tim Herbig (https://herbig.co/) - Nov 2020 Outcome Goals und Product Discovery (https://produktwerker.de/outcome-goals-product-discovery/) Steffi Götten (https://www.linkedin.com/in/steffi-g%C3%B6tten/) - Aug 2020 Dein Freund der Scrum Master (https://produktwerker.de/dein-freund-der-scrum-master/) Heiko Stapf (https://www.emendare.de/team/heiko-stapf/) - Feb 2020 Welche Rolle sollte Product Discovery in der Arbeit von Product Ownern spielen? (https://produktwerker.de/welche-rolle-sollte-product-discovery-in-der-arbeit-von-product-ownern-spielen/) Sabina Lammert (https://de.linkedin.com/in/sabina-lammert-14abb512b) - Jul 2020 Visual Leadership für Product Owner (https://produktwerker.de/visual-leadership-product-owner/) Björn Schotte (https://de.linkedin.com/in/bjoernschotte) - Dez 2019 Der Product Owner aus Sicht eines Dienstleisters (https://produktwerker.de/der-product-owner-aus-sicht-eines-dienstleisters/) - Nov 2020 Product Owner im skalierten Umfeld (https://produktwerker.de/product-owner-im-skalierten-umfeld/) Eva-Maria Schön (https://de.linkedin.com/in/evamariaschoen) - Juni 2020 Requirements Engineering im Agilen meistern (https://produktwerker.de/agiles-requirements-engineering-meistern/) Boris Steiner (https://www.borissteiner.com/) und Glenn Lamming (https://www.glennlamming.com/) - Jun 2021 Evidence Based Management (https://produktwerker.de/evidence-based-management/) Vielen Dank für eurer Interesse und auf die nächsten 100 und mehr Folgen. :-)

Today, we're delighted to be joined by Tim Herbig, a product management coach with over 10 years experience in building B2C and B2B products across a broad range of industries. Tim now helps product teams around the globe to find their path to solving user problems while contributing to business goals that matter. Tim chats to Carly about how to make OKRs work for product teams, to drive your team towards clear, measurable outcomes.   You can find out more about Tim and his work here. Enjoy the episode! 

Evolving your organisation from a feature factory to becoming outcome-focused is a challenge many of us have faced - but how do you actually do it? Impact Mapping is a great way to help take stakeholders and teams from focusing on the how-to the what and why.  We asked consultant, trainer and author Tim Herbig to give us the crash course on the topic, including how to get people to understand the difference between an Impact, an Output, and an Outcome. Featured Links: Follow Tim on LinkedIn and Twitter | Tim's Website | Read Tim's 'Using Impact Mapping to Navigate Product Discovery' piece | 'Idea Prioritization with ICE and the Confidence Meter' by Itamar Gilad | Gojko Adzic's book 'Impact Mapping: Making a Big Impact with Software Products and Projects'

Er ist Product Management Coach und hilft Firmen und Teams dabei, ganzheitliche moderne Produktentwicklung zu verstehen und umzusetzen. Insbesondere beschäftigt er sich mit OKRs, die in der Arbeit mit Kunden dazu beitragen Aspekte wie Priorisierung und Fokus in der täglichen Arbeit zu integrieren. In mehr als 9 Jahren Arbeit als Produktmanager u.a. bei XING oder Gruner+Jahr lernte er, was es bedeutet, Produkte rund um nachhaltige Wirkung statt Quick Wins zu bauen. Mit Christoph spricht er über AB Testing, darüber was er seinen Kunden rät und was seine Learnings sind. Für mehr Input zum Thema gibt es noch zwei Buchempfehlungen von Tim: „Radical Focus Achieving Important Objectives“ und „OKRs At Center Ongoing Organization“. Tim Herbig bei LinkedIn: www.linkedin.com/in/herbigt/  Christoph auf LinkedIn: www.linkedin.com/in/christophburseg/ Kontaktiere uns über Instagram: www.instagram.com/vodafonebusinessde/ Und wenn Du mehr zu unseren Business Cases erfahren möchtest, besuche diesen Link: www.vodafone.de/business/featured-digitale-vorreiter/business-cases/ Email für Feedback: digitalevorreiter@podstars.de

Viele Produktmanager oder Product Owner haben zu wenig Zeit, um sich intensiv genug damit zu beschäftigen, welches Problem sie mit ihrer Produktentwicklung lösen möchten. Eine Product Discovery unterstützt sie dabei, zuerst das Problem und die Bedürfnisse der Nutzer zu erkennen und erst dann ein Lösungsangebot zu entwickeln. Tim Herbig ist Experte im Bereich Produktmanagement und teilt in dieser Podcastfolge sein Tipps und Erfahrungen für eine richtig gute Produktentwicklung im agilen Umfeld. Anhand eines praktischen Beispiels, wird ein beispielhafter Product Discovery Prozess durchlaufen. Shownotes: https://proagile.de/product-discovery/

What are the outcome goals? And what's the difference between being outcome-driven and output-driven? How does that affect PMs, teams, and management? These are some of the questions we asked Product management expert Tim Herbig on today's episode! We also talked about the reality of working with the popular methods used by PMs today and the importance of choosing ways that fit the team, company vision, and the product we're working on.Check TIm's website for more https://herbig.co/

Outcome Goals sind für Produktteams eine Voraussetzung, damit sie sinnvoll Product Discovery machen können. Zu diesem wichtigen Thema haben wir uns Tim Herbig eingeladen. Tim ist Product Management Experte, der neben Beratung und Coaching auch auf vielen internationalen Konferenzen zum Thema Outcome Goals und Product Discovery als Speaker auftritt. Oli klärt mit Tim, wass er genau unter Product Discovery versteht und wie sein Ansatz ist, Produktteams das Thema näher zu bringen. Dabei versucht er weniger dogmatisch zu sein, als einige andere bekannte Frameworks. Seine Gedanken dazu hat er auf seiner Website in einem Resourcen Hub zusammengefasst. Zum Arbeiten im Problemraum gehört nicht nur, dass Nutzerproblem zu verstehen. Für Product Owner ist es ebenso wichtig, auch das Businessproblem verstehen zu wollen. Welche Aufgaben ich dabei in der Product Owner Roll habe und wie ich mein Team, welches aktuell sehr auf Delivery fokussiert ist in Richtung Discovery zu bewegen - zu all diesen Themen gibt Tim Tipps & Tricks.

Essa série foi produzida na Semana de Product Discovery realizada no youtube do DesignTeam transformada em podcast. O que é a descoberta de produtos e por que é importante? Como as fases de descoberta do produto podem funcionar juntas? Com base nessas perguntas resolvemos propor esse novo desafio e ajudar a ter certeza de que está criando o produto certo para o público certo. Durante seis dias conversamos, ao vivo, com a comunidade em como aplicar e organizar esse tão importante processo em uma visão de produto tendo como guia e base o modelo proposto por Tim Herbig. Então, descobrimos o que o negócio quer e o que pode fazer os usuários comprarem nosso produto, até conseguimos gerar ideias e verificar com o próprio usuário a aderência delas. E agora? O que fazer com esse conjunto de suposições e ideias validadas? Falamos de como fazer esta entrega do produto e o que é necessário vir das fases anteriores para que possamos definir o que vai ser implementado, quais definições e o tal roadmap do produto. ----------------------------- Livros indicados: Product Backlog: Una mirada sistémica Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (English Edition) Inspired: How to Create Tech Products Customers Love A startup enxuta Sprint. O Método Usado no Google Para Testar e Aplicar Novas Ideias em Apenas Cinco Dias Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly)) (English Edition) O lado difícil das situações difíceis: Como construir um negócio quando não existem respostas prontas ----------------------------- Links citados: https://www.nngroup.com/articles/design-critiques/ https://productarena.io/ Semana De Discovery no Canal Grupo de Telegram Semana de Product discovery Modelo de Discovery do Tim Herbig ----------------------------- Contamos com o patrocínio da Deeploy.me e do UX Unicórnio, apoio da Zup Innovation para todo o evento. No dia referente a criação e prototipação tivemos o patrocínio especial do Adobe XD e sorteamos uma licença de 1 ano para os participantes. ----------------------------- Siga-nos nas redes sociais! Instagram: https://www.instagram.com/designteambr/ Rodrigo Lemes Linkedin: https://www.linkedin.com/in/rodrigolemes Rafael Burity Linkedin: https://www.linkedin.com/in/rafaelburity

Essa série foi produzida na Semana de Product Discovery realizada no youtube do DesignTeam transformada em podcast. O que é a descoberta de produtos e por que é importante? Como as fases de descoberta do produto podem funcionar juntas? Com base nessas perguntas resolvemos propor esse novo desafio e ajudar a ter certeza de que está criando o produto certo para o público certo. Durante seis dias conversamos, ao vivo, com a comunidade em como aplicar e organizar esse tão importante processo em uma visão de produto tendo como guia e base o modelo proposto por Tim Herbig. Este é o momento da verdade. Devemos mudar a velha maneira de pensar sobre alocação de recursos: "Parece uma ótima idéia de recurso para gastar tempo, pessoas e dinheiro!" para uma nova forma: "Onde está a prova de que esta é uma boa oportunidade para gastar tempo, pessoas e dinheiro?" Falamos de como não cair no temido viés de confirmação e como escolher os métodos corretos com as perguntas certas. Debatemos a semelhança entre a fase de pesquisa na descoberta de produtos e a fase de validação. ----------------------------- Livros indicados: Validating Product Ideas: Through Lean User Research (English Edition) Criative-Se. Um Guia Pratico Para Turbinar O Seu Potencial Criativo Construindo um Negócio Melhor com a Utilização do Método LEGO SERIOUS PLAY Um olhar criativo Criatividade e processos de criação Somos todos criativos: Os desafios para desenvolver uma das principais habilidades do futuro Inspired: How to Create Tech Products Customers Love A startup enxuta Sprint. O Método Usado no Google Para Testar e Aplicar Novas Ideias em Apenas Cinco Dias Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly)) (English Edition) O lado difícil das situações difíceis: Como construir um negócio quando não existem respostas prontas ----------------------------- Links citados: Grupo de Telegram Semana de Product discovery Modelo de Discovery do Tim Herbig ----------------------------- Contamos com o patrocínio da Deeploy.me e do UX Unicórnio, apoio da Zup Innovation para todo o evento. No dia referente a criação e prototipação tivemos o patrocínio especial do Adobe XD e sorteamos uma licença de 1 ano para os participantes. ----------------------------- Siga-nos nas redes sociais! Instagram: https://www.instagram.com/designteambr/

Essa série foi produzida na Semana de Product Discovery realizada no youtube do DesignTeam transformada em podcast. O que é a descoberta de produtos e por que é importante? Como as fases de descoberta do produto podem funcionar juntas? Com base nessas perguntas resolvemos propor esse novo desafio e ajudar a ter certeza de que está criando o produto certo para o público certo. Durante seis dias conversamos, ao vivo, com a comunidade em como aplicar e organizar esse tão importante processo em uma visão de produto tendo como guia e base o modelo proposto por Tim Herbig. Desmistificamos e dissecamos essa fase onde devemos tirar as anotações cheias de idéias das mãos e dos Post-Its. Como desbravar o desafio de simular uma experiência para validar as idéias à sua frente? As ferramentas são importantes? Devemos ter em mente que a prototipagem deve sempre ser uma maneira simples de validar suas hipóteses. ----------------------------- Livros indicados: Criative-Se. Um Guia Pratico Para Turbinar O Seu Potencial Criativo Construindo um Negócio Melhor com a Utilização do Método LEGO SERIOUS PLAY Um olhar criativo Criatividade e processos de criação Somos todos criativos: Os desafios para desenvolver uma das principais habilidades do futuro ----------------------------- Links citados: Prototyping Elmo's Monster Maker App Semana De Discovery no Canal Grupo de Telegram Semana de Product discovery Modelo de Discovery do Tim Herbig ----------------------------- Contamos com o patrocínio da Deeploy.me e do UX Unicórnio, apoio da Zup Innovation para todo o evento. No dia referente a criação e prototipação tivemos o patrocínio especial do Adobe XD e sorteamos uma licença de 1 ano para os participantes. ----------------------------- Siga-nos nas redes sociais! Instagram: https://www.instagram.com/designteambr/ Rodrigo Lemes Linkedin: https://www.linkedin.com/in/rodrigolemes Twitter: https://twitter.com/rodrigolemes Rafael Burity Linkedin: https://www.linkedin.com/in/rafaelburity Twitter: https://twitter.com/rafaelburity

Essa série foi produzida na Semana de Product Discovery realizada no youtube do DesignTeam transformada em podcast. O que é a descoberta de produtos e por que é importante? Como as fases de descoberta do produto podem funcionar juntas? Com base nessas perguntas resolvemos propor esse novo desafio e ajudar a ter certeza de que está criando o produto certo para o público certo. Durante seis dias conversamos, ao vivo, com a comunidade em como aplicar e organizar esse tão importante processo em uma visão de produto tendo como guia e base o modelo proposto por Tim Herbig. Depois de desenvolver um entendimento básico de quais problemas seus usuários estão lidando, é hora de começar a trabalhar as soluções. Falamos dos problemas e dicas para que as pessoas não sigam apenas o que sabem. Como tirar as pessoas de sua zona de conforto e pensar grande? ----------------------------- Livros indicados: Equipes Visuais. Ferramentas Gráficas Para Comprometimento, Inovação e Alta Performance Construindo um Negócio Melhor com a Utilização do Método LEGO SERIOUS PLAY Um olhar criativo Criatividade e processos de criação Somos todos criativos: Os desafios para desenvolver uma das principais habilidades do futuro Ideo Method Cards Human Centered Design Toolkit The Pocket Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions ----------------------------- Links citados: Design Kit IDEO https://toolbox.hyperisland.com/ https://designthinking.ideo.com/ https://www.ideo.com/post/method-cards Grupo de Telegram Semana de Product discovery Modelo de Discovery do Tim Herbig ----------------------------- Contamos com o patrocínio da Deeploy.me e do UX Unicórnio, apoio da Zup Innovation para todo o evento. No dia referente a criação e prototipação tivemos o patrocínio especial do Adobe XD e sorteamos uma licença de 1 ano para os participantes. ----------------------------- Siga-nos nas redes sociais! Instagram: https://www.instagram.com/designteambr/ Rodrigo Lemes Linkedin: https://www.linkedin.com/in/rodrigolemes Twitter: https://twitter.com/rodrigolemes Rafael Burity Linkedin: https://www.linkedin.com/in/rafaelburity Twitter: https://twitter.com/rafaelburity

Essa série foi produzida na Semana de Product Discovery realizada no youtube do DesignTeam transformada em podcast. O que é a descoberta de produtos e por que é importante? Como as fases de descoberta do produto podem funcionar juntas? Com base nessas perguntas resolvemos propor esse novo desafio e ajudar a ter certeza de que está criando o produto certo para o público certo. Durante seis dias conversamos, ao vivo, com a comunidade em como aplicar e organizar esse tão importante processo em uma visão de produto tendo como guia e base o modelo proposto por Tim Herbig. Falamos da importância de começar com o porquê. De fato, pudemos debater o quanto o sucesso do produto depende da capacidade de resolver os problemas do usuário, logo de descobrir qual é ele. Falamos das metodologias e tipos de pesquisa tirando muitas dúvidas dos participantes. ----------------------------- Livros indicados: Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer) (English Edition) O Teste da Mãe: Como conversar com clientes e descobrir se sua ideia é boa, mesmo com todos mentindo para você ----------------------------- Links citados: Grupo de Telegram Semana de Product discovery Modelo de Discovery do Tim Herbig ----------------------------- Contamos com o patrocínio da Deeploy.me e do UX Unicórnio, apoio da Zup Innovation para todo o evento. No dia referente a criação e prototipação tivemos o patrocínio especial do Adobe XD e sorteamos uma licença de 1 ano para os participantes. ----------------------------- Siga-nos nas redes sociais! Instagram: https://www.instagram.com/designteambr/ Rodrigo Lemes Linkedin: https://www.linkedin.com/in/rodrigolemes Twitter: https://twitter.com/rodrigolemes Rafael Burity Linkedin: https://www.linkedin.com/in/rafaelburity Twitter: https://twitter.com/rafaelburity

Essa série foi produzida na Semana de Product Discovery realizada no youtube do DesignTeam transformada em podcast. O que é a descoberta de produtos e por que é importante? Como as fases de descoberta do produto podem funcionar juntas? Com base nessas perguntas resolvemos propor esse novo desafio e ajudar a ter certeza de que está criando o produto certo para o público certo. Durante seis dias conversamos, ao vivo, com a comunidade em como aplicar e organizar esse tão importante processo em uma visão de produto tendo como guia e base o modelo proposto por Tim Herbig. Contamos com o patrocínio da Deeploy.me e do UX Unicórnio, apoio da Zup Innovation para todo o evento. No dia referente a criação e prototipação tivemos o patrocínio especial do Adobe XD e sorteamos uma licença de 1 ano para os participantes. Neste primeiro programa trouxemos um conteúdo teórico, dinâmico com o objetivo de proporcionar um debate permeado de experiências dos apresentadores, Rafael Burity e Rodrigo Lemes, para que os participantes da Semana pudessem gerar dúvidas e anotações e levarem elas nas lives dos especialistas. Falamos das técnicas comprovadas de descoberta de produtos, bem como a abordagem de descoberta adaptável de produtos para personalizá-las e conectá-las. Muitas dicas, estratégias e táticas avançadas. ----------------------------- Livros indicados: Inspired: How to Create Tech Products Customers Love Lean Inception: Como Alinhar Pessoas e Construir o Produto Certo Os 5 desafios das equipes ----------------------------- Links citados: Grupo de Telegram Semana de Product discovery Modelo de Discovery do Tim Herbig ----------------------------- Siga-nos nas redes sociais! Rodrigo Lemes Linkedin: https://www.linkedin.com/in/rodrigolemes Twitter: https://twitter.com/rodrigolemes Rafael Burity Linkedin: https://www.linkedin.com/in/rafaelburity Twitter: https://twitter.com/rafaelburity

In today’s Agile Atelier podcast episode, I am chatting with Product Management coach and consultant Tim Herbig. Before going independent, Tim was the Director of Product for the Enterprise-level A/B Testing tool iridion. Tim is also a published author of the book Lateral Leadership. Tim’s workshops, talks and online courses are a result of 10+…… Continue reading Episode 27: Product Discovery and Dual Track Agility with Tim Herbig

Wie handeln CEOs in der Corona-Krise? Dave Hertig, Gründer des Boom Business Growth Institute, startete seit dem Ausbruch der Corona-Pandemie die Interview-Reihe #WayForward. In dieser tauschte er sich bereits mit knapp 30 CEOs mittelständischer Unternehmen aus. In dieser Podcast-Episode spricht Dave zusammen mit Ben Harmanus von HubSpot über sieben zentrale Erkenntnisse, die sich aus den bisherigen CEO-Interviews gewinnen lassen können.  Themen im Detail: [01:07] Dave und Ben über LinkedIn-Networking [03:08] Die Idee zur CEO-Interview-Reihe und die Ziele dahinter [06:50] Der Einfluss der Unternehmensgröße auf die Kultur und Herausforderungen [07:42] Die unterschiedlichen Herausforderungen von CEOs [10:46] Was CEOs aus den bisherigen Interviews lernen können [12:45] Der Konflikt zwischen überlebensnotwendigen Maßnahmen des Unternehmens und den Bedürfnissen der Mitarbeiter zu entscheiden [15:23] Der Unterschied von Leadership-Kommunikation zwischen Europa und Asien  [20:47] Innovationskultur in Unternehmen, um Chancen in Krisen ergreifen zu können [25:37] Was ist Agilität wirklich? [31:54] Entscheidungen in Krisenzeiten treffen [35:55] Readiness: Sich von der Pandemie nicht lähmen lassen, sondern im Vorwärtsmodus bleiben [39:27] Zusammengefasst: Drei Dinge, die CEOs jetzt unmittelbar tun sollten In der Show erwähnt: Website: https://boom.ceo/  Landing Page zu #WayForward: https://boom.ceo/wayforward  Buch “Sprint” von Jake Knapp: https://www.thesprintbook.com/  Dave Hertig auf LinkedIn: https://www.linkedin.com/in/davehertig/  Product Discovery mit Tim Herbig: https://bit.ly/TDH10-googlepodcasts    Feedback? Gerne an podcast-dach@hubspot.com. Mehr über uns unter: https://www.hubspot.de/podcasts/the-digital-helpdesk.

OKRs, Objectives and Key Results, dürfte für die meisten ein geläufiges Zielsetzungs- und Management-System für moderne Mitarbeiter-Führung sein. In der zweiten Episode der dreiteiligen Podcast-Reihe sprechen Tim Herbig, Coach für holistisches Product Management, und Ben Harmanus von HubSpot über ihre Erfahrungen mit OKRs, und wie man diese mit agiler Produktentwicklung kombiniert. Die Episode verrät unter anderem: Wie sich Objectives, Key Results und Maßnahmen genau voneinander unterscheiden, mit wie vielen Key Results es sich realistisch arbeiten lässt und wann Ziele auch verworfen werden sollten.   In der Show erwähnt: https://herbig.co/okr-product-management https://okrs-at-the-center.com https://okr.beautifulfuture.de https://herbig.co/newsletter/ https://www.linkedin.com/in/herbigt/   Feedback? Gerne an podcast-dach@hubspot.com Mehr über uns unter: https://www.hubspot.de/podcasts/the-digital-helpdesk

Spätestens die gegenwärtige Corona-Krise zwang viele Unternehmen sich mit dem Remote Working auseinander zu setzen. Während sich einige Formate konfliktlos oder sogar effizienter in virtuelle Formate übertragen lassen, verstärkt die Arbeitsform aber auch bestehende Schwächen der Unternehmen.  In der letzten Folge der dreiteiligen Podcast-Reihe sprechen Tim Herbig, Coach für holistisches Product Management, und Ben Harmanus von HubSpot darüber, wie man Produkte die Vorteile und Tücken des Remote Workings und greifen damit die Erkenntnisse der ersten beiden Episoden auf. In der Show erwähnt: https://t3n.de/news/arbeit-homeoffice-isolationsfalle-1135529/ https://www.mindtheproduct.com/how-do-you-make-product-management-work-effectively-in-a-distributed-team/   Webinar on Remote Collaboration: https://vimeo.com/357661099 https://herbig.co/newsletter/ https://www.linkedin.com/in/herbigt/   Tools: https://www.loom.com/  https://www.mural.co/  https://zoom.us/   Feedback? Gerne an podcast-dach@hubspot.com Mehr über uns unter: https://www.hubspot.de/podcasts/the-digital-helpdesk

In dieser Folge sprechen Tim Herbig, Coach für holistisches Product Management, und Ben Harmanus von HubSpot darüber, wie man für Menschen und Unternehmen die Produkte und Features entwickelt, die wirklich gebraucht werden. Es werden unter anderem thematisiert: das Wesen der Product Discovery, warum Revenue nicht immer eine geeignete Erfolgskennzahl ist und was neben dem Top-Down Prinzip, die häufigsten Fehler bei der Produktentwicklung sind. Diese Episode gehört zu einer dreiteiligen Podcast-Reihe über Produktentwicklung. Product Discovery: Produktideen validieren Zielsetzungen und Zielerreichung mit OKRs und Agile Product Management. Remote Produktentwicklung und Management   In der Show erwähnt: https://herbig.co/product-discovery/ https://herbig.co/product-discovery-online-masterclass/ https://herbig.co/newsletter/ https://www.linkedin.com/in/herbigt/   Feedback? Gerne an podcast-dach@hubspot.com Mehr über uns unter: https://www.hubspot.de/podcasts/the-digital-helpdesk

Launching features is for many product teams still the most relevant thing. How can that be if what really counts is the value that a feature creates? Tim Herbig, Product Management Coach and Consultant with over 10 years of experience talks with our CPO Tamer El-Hawari about the environment that product teams needed to build what really matters.

ÜBER DIESE EPISODE Petra gibt uns einen Einblick in ihre Arbeit als Produktmanagement-Coach. Mit dem Host Tim Herbig diskutiert sie die Herausforderung Unternehmen ihr Ego im Produkt-Bereich auszutreiben, und welche Unterschiede es in der Beratung von Produktmanagern und dem Head of Product gibt. https://www.digitale-leute.de/interview/podcast-episode-21-petra-wille-ueber-die-herausforderung-unternehmen-ihr-ego-auszutreiben ÜBER PETRA WILLE Petras Heimat ist im Podcast kaum zu überhören: Die Schwäbin studierte IT an der Universität in Stuttgart und arbeitete zunächst für zweieinhalb Jahre als Programmiererin, wo sie zuletzt die Projektleitung übernahm. Sie wechselte zu Hubert Burda Media in die Projektleitung und nach weiteren zweieinhalb Jahren zu SAP. Dort lernte sie nicht nur das agile Arbeiten mit einem in sechs Ländern verteiltem Team, sondern auch die “Wasserfall-Projekte des Todes”, wie sie es nennt, bei der Bundeswehr kennen. Sie verliebt sich in die Stadt Hamburg und wechselt zu Xing, wo sie eine der ersten Produktmanager ist. Als ihr die Firma zu groß wird, verlässt sie Xing. Sie wird Director Productmanagement beim Übersetzungs-Startup Tolingo. Heute ist Petra freie Beraterin für Produktmanagement und Dozentin, schreibt auf Produktbezogen.de und kuratiert die MTP Engage in Hamburg. ÜBER DEN HOST Tim Herbig ist Product Lead und momentan verantwortlich für Sales, Produktengineering und Marketing bei der Conversion Optimisierungsplattform Iridion. Zuvor war er in der digitalen Produktentwicklung bei Xing, Gruner + Jahr und einigen Startups tätig. Tim ist außerdem Buchautor, Konferenz-Speaker und bietet als Host Workshops zum Thema Produktmanagement, Leadership und Team Collaboration an. Auf dem Digitale Leute Summit 2018 hat Tim den Workshop “Lateral Leadership Masterclass” angeboten. ÜBER DEN PODCAST Digitale Leute Insights ist der Podcast für Passionate Product People. Wir interviewen Top-Produktentwickler aus aller Welt und werfen einen tiefen Blick auf die Tools, Taktiken und Methoden digitaler Professionals und Unternehmen. ÜBER DIGITALE LEUTE Hinter Digitale Leute steht das Team von deutsche-startups.de. Wir schauen hier mit einer neuen, frischen Perspektive auf die deutsche Digitalszene.

Tobias Prade und Paul Zogmann sprechen über Productmanagement mit Fokus auf User Experience. Die Empfehlungen von Tobias: - Inspired: How to Create Tech Products Customers Love von Marty Cagan - Blogposts von produktbezogen.de https://www.produktbezogen.de/ - Newsletter von Tim Herbig https://herbig.co/ Folge Tobias auf LinkedIn: https://www.linkedin.com/in/tobiasprade/ willhaben im Web: https://www.willhaben.at/

ÜBER DIESE EPISODE Das Medienhaus Gruner + Jahr gehört mit 500 Magazinen und digitalen Angeboten in über 20 Ländern zu den größten Verlagen in Europa. Zum Portfolio gehören unter anderem die Traditionstitel Stern, Geo oder Brigitte. Anna Wicher arbeitet seit gut zwei Jahren im Greenhouse Innovation Lab in Hamburg, dem Ideenlabor des Medienhauses.  Als Head of Product spricht sie mit Tim Herbig in dieser Episode darüber, wie sie MVPs durch Research, Prototyping und Testing vorantreiben und wie sie mit der Meditationsapp Balloon und der Abnehm-App “Die Hirschhausen-Diät” den Einstieg in das Produktmanagement gefunden hat. ÜBER DEN PODCAST Digitale Leute Insights ist der Podcast für Passionate Product People. Wir interviewen Top-Produktentwickler aus aller Welt und werfen einen tiefen Blick auf die Tools, Taktiken und Methoden digitaler Professionals und Unternehmen. https://www.digitale-leute.de/interview/podcast-episode-15-anna-wicher-head-of-product-bei-gj-innovation-ueber-validierung-am-markt/ ÜBER DIGITALE LEUTE Hinter Digitale Leute steht das Team von deutsche-startups.de. Wir schauen hier mit einer neuen, frischen Perspektive auf die deutsche Digitalszene.

Andy Hunt on Greater Than Code, David Sohmer on SPAMCast, Josh Seiden on Scrum Master Toolbox, Tim Herbig on The Product Experience, and Wyatt Jenkins on Product Love. I’d love for you to email me with any comments about the show or any suggestions for podcasts I might want to feature. Email podcast@thekguy.com. This episode covers the five podcast episodes I found most interesting and wanted to share links to during the two week period starting April 1, 2019. These podcast episodes may have been released much earlier, but this was the fortnight when I started sharing links to them to my social network followers. ANDY HUNT ON GREATER THAN CODE The Greater Than Code podcast featured Andy Hunt with hosts Janelle Klein, Avdi Grimm, and Jessica Kerr. Andy talked about the origin of his book The Pragmatic Programmer and his workshops on iterative and incremental development where he has students play Battleship while making all their shots upfront. He talked about one of my favorite iteration strategies, the walking skeleton, which he introduced back in 2000 in the same book. He talked about the need people have to be given an estimate and how it comes from a cognitive bias to have closure. He also talked about why scaling Agile doesn’t work at a lot of places: people are ignoring the context that made Agile work for the pilot teams. He suggests that instead of trying to “lock it down”, you should “open it up.” iTunes link: https://itunes.apple.com/ca/podcast/120-expect-the-unexpected-with-andy-hunt/id1163023878?i=1000431206698&mt=2 Website link: https://www.greaterthancode.com/expect-the-unexpected DAVID SOHMER ON SPAMCAST The Software Process and Measurement Cast podcast featured David Sohmer with host Tom Cagley. David started by saying that a key ingredient for an agile or lean transformation is to first help the organization understand the “why” of the transformation because things are going to get worse before they get better by design and when that happens, it is good to have already discussed the “why” so that the focus can always be on how to fix the problems that come up rather than falling back to the old way of doing things. This deeply resonated with me because I have seen people fall back to the old ways of working even after half-heartedly trying and even actually succeeding with more agile ways of working because their expectations were so different from reality, especially about the amount of work they would have to put in to see results. David also talked about the shift away from individual contributors and toward self-organizing multi-skilled teams and how this can be controversial in organizations that have weak teams and strong individual contributor heroes. He says part of the trick is getting people who actually want to be T-shaped rather than specialists. He went on to talk about intermediary groups who are not on the business side or the technology side but want to be the handoff between the two and create the documentation and have control and power in the organization and are quite destructive to the relationship between technology and the business. He talked about the things he aimed for during the transformations he has done such as ensuring XP technical practices are part of the transformation and he listed the things he tried to avoid. iTunes link: https://itunes.apple.com/ca/podcast/spamcast-536-executives-view-agile-transformations/id213024387?i=1000430995898&mt=2 Website link: http://spamcast.libsyn.com/spamcast-536-an-executives-view-of-agile-transformations-an-interview-with-david-sohmer JOSH SEIDEN ON SCRUM MASTER TOOLBOX The Scrum Master Toolbox podcast featured Josh Seiden with host Vasco Duarte. Josh talked about how, in the early days, there was a focus on producing beautiful deliverables: wireframes, research reports, personas and other work on paper that teams had to interpret and act on. He described Lean UX as way of working in the UX problem space with less focus on deliverables and more focus on results. Josh described the “lean” in Lean UX as coming from knowing that the work we do with technology is filled with uncertainty, so the best way forward in those environments is to test our assumptions continuously. The activities of Lean UX then become: declaring assumptions, writing hypotheses, and thinking about your work as tests and experiments to help you learn. The people doing the work of Lean UX, he says, are small, cross-functional, colocated, collaborative teams that minimize handoffs and get different points of view that build on each other’s ideas. Vasco asked Josh how he defines the minimum viable product. Josh prefers the Eric Ries definition in which it represents the least amount of work that one can do to learn what one needs to learn next. Vasco also asked Josh what he means when he uses the word experiment. Josh clarified the difference between an experiment in the product development sense from simply abdicating decision-making. iTunes link: https://itunes.apple.com/ca/podcast/bonus-josh-seiden-on-lean-ux-toolbox-for-product-owners/id963592988?i=1000431422661&mt=2 Website link: https://scrum-master-toolbox.org/2019/03/podcast/bonus-josh-seiden-on-lean-ux-a-toolbox-for-product-owners-and-agile-teams/ TIM HERBIG ON THE PRODUCT EXPERIENCE The Product Experience podcast featured Tim Herbig with hosts Lily Smith and Randy Silver. They discussed Tim’s new book, Lateral Leadership, and what he means by the title. He describes it as how to lead and influence people without formal authority. From conversations Tim had with product people, not many of them are aware that they have a leadership responsibility, but the implicit expectation from the environments and the stakeholders is that they step into leadership responsibility. He talked about how he recommends product people attend developer community-of-practice meetings to listen, learn how to ask better questions, show that they care, and gain credibility. Randy asked about warning signs of ineffectiveness as a lateral leader. Tim said a big warning sign is when people become resigned to just ask for more granular specs to simply get their job done. He says that this would show an unhealthy hierarchy in the team. Another potential warning sign is whether your peers feel safe about opening up about what really makes them struggle at work in the environment you have created. Lily asked about what tools Tim uses to set the mission or goal for the team. He referenced Stephen Bungay’s mission briefing idea from The Art Of Action. Tim likes the mission briefing because it helps you develop a shared language together and it lets product teams and the people within them have the autonomy to succeed in their specific job by improving the clarity you create up front. Randy compared the Bungay Mission Briefing framework to Teresa Torres’ Opportunity Solution Tree concept. Lily asked whether the mission briefing is defined by just the product manager and team or other stakeholders as well. Tim says that, in the early stages of an idea, he uses it to capture his own thoughts. He may then do another iteration with the team in which he holds back his input. Then he runs it by his boss and boss’s boss to ensure there is alignment and buy-in. Lily asked about what happens when you don’t get alignment. Tim started his answer by distinguishing between alignment and agreement. He then quoted Jeff Bezo’s statements on being able to disagree and commit. He sees reaching alignment as something that would allow you to get started with an idea that you can adjust along the way. He says alignment is much easier to obtain when you don’t feel the need to also get agreement before you start anything. iTunes link: https://itunes.apple.com/ca/podcast/how-to-influence-without-power-tim-herbig-on-product/id1447100407?i=1000431209799&mt=2 Website link: https://www.mindtheproduct.com/2019/03/how-to-influence-without-power-tim-herbig-on-the-product-experience/ WYATT JENKINS ON PRODUCT LOVE The Product Love podcast featured Wyatt Jenkins with host Eric Boduch. After a discussion of Wyatt’s career journey from disc jockey to product manager at Shutterstock, Optimizely, and now Patreon, they got into a discussion about the why and how of market-testing your features and ideas. For Wyatt, such tests are about understanding customers better and de-risking product ideas before rolling them out. Some of Wyatt’s favorite kinds of tests are the price tests that were popular at Shutterstock. Eric related how pricing seems to be particularly challenging for product managers. They got into a discussion of pricing tests like the painted door test and what to do for the customers who signed up for a service at prices lower and higher than the final chosen price at the end of the test. Eric asked what Wyatt would recommend to a product manager wanting to learn about pricing. Wyatt recommended the book Monetizing Innovation and he recommended reading up on the stories of the companies that have had some of the most successful pricing changes and some of most disastrous ones. iTunes link: https://itunes.apple.com/ca/podcast/wyatt-jenkins-joins-product-love-to-discuss-pricing/id1343610309?i=1000431181574&mt=2 Website link: https://productcraft.com/podcast/product-love-podcast-wyatt-jenkins-svp-of-product-of-patreon/ FEEDBACK Ask questions, make comments, and let your voice be heard by emailing podcast@thekguy.com. Twitter: https://twitter.com/thekguy LinkedIn: https://www.linkedin.com/in/keithmmcdonald/ Facebook: https://www.facebook.com/thekguypage Instagram: https://www.instagram.com/the_k_guy/ YouTube: https://www.youtube.com/channel/UCysPayr8nXwJJ8-hqnzMFjw Website:

IN DIESER EPISODE In dieser Episode erklärt Timo Fritsche, wie sich seiner Meinung nach Growth Hacking entwickelt hat, welche Learnings er im Bezug auf AB-Testing gemacht hat und welche Herausforderungen er beim Übergang zu seiner Leadership-Rolle meistern musste. ÜBER DEN PODCAST Digitale Leute Insights ist der Podcast für Passionate Product People. Wir interviewen Top-Produktentwickler aus aller Welt und werfen einen tiefen Blick auf die Tools, Taktiken und Methoden digitaler Professionals und Unternehmen. ÜBER DEN HOST Tim Herbig ist Product Lead und momentan verantwortlich für Sales, Produktengineering und Marketing bei der Conversion Optimisierungsplattform Iridion. Zuvor war er in der digitalen Produktentwicklung bei Xing, Gruner + Jahr und einigen Startups tätig. Tim ist außerdem Buchautor, Konferenz-Speaker und bietet als Host Workshops zum Thema Produktmanagement, Leadership und Team Collaboration an. Auf dem Digitale Leute Summit 2018 hat Tim den Workshop “Lateral Leadership Masterclass” angeboten. Shownotes: https://www.digitale-leute.de/interview/podcast-episode-10-timo-fritsche-von-lovoo-ueber-ab-testing-growth-hacking-und-leadership ÜBER DIGITALE LEUTE Hinter Digitale Leute steht das Team von deutsche-startups.de. Wir schauen hier mit einer neuen, frischen Perspektive auf die deutsche Digitalszene.

Tim Herbig has made many mistakes (who hasn’t?). Fortunately for us, Tim not only owns up to his mistakes, he’s written a book to help the rest of us avoid making the same ones.  We’ve all had issues with how to work best – not only within our individual teams, but with the rest of [...] Read more » The post How to Influence Without Power – Tim Herbig on The Product Experience appeared first on Mind the Product.

ÜBER DIESE EPISODE Ab sofort bieten wir noch mehr Produktmanagement Insights mit unserem neuen Podcast-Host Tim Herbig! Er interviewt in DL Insights im monatlichen Rhythmus einen Gast zum Thema Produktmanagement. Den Start macht Christian Byza, Senior Produktmanager von LinkedIn und Co-Founder von Online Marketing Rockstars. SHOWNOTES: https://www.digitale-leute.de/interview/podcast-episode-8-christian-byza-von-linkedin-ueber-radikale-kundennaehe ÜBER DEN PODCAST Digitale Leute Insights ist der Podcast für Passionate Product People. Wir interviewen Top-Produktentwickler aus aller Welt und werfen einen tiefen Blick auf die Tools, Taktiken und Methoden digitaler Professionals und Unternehmen. ÜBER DEN HOST Tim Herbig ist Product Lead und momentan verantwortlich für Sales, Produktengineering und Marketing bei der Conversion Optimisierungsplattform Iridion. Zuvor war er in der digitalen Produktentwicklung bei Xing, Gruner + Jahr und einigen Startups tätig. Tim ist außerdem Buchautor, Konferenz-Speaker und bietet als Host Workshops zum Thema Produktmanagement, Leadership und Team Collaboration an. Auf dem Digitale Leute Summit 2018 hat Tim den Workshop “Lateral Leadership Masterclass” angeboten. ÜBER DIGITALE LEUTE Hinter Digitale Leute steht das Team von deutsche-startups.de. Wir schauen hier mit einer neuen, frischen Perspektive auf die deutsche Digitalszene.

How can you lead in Agile? We chat with Tim Herbig, a passionate product leader, remote work enthusiast, author and speaker about Lateral Leadership (the title of his new book).Tim's book is published by Sense & Respond Press and is available on Amazon and other selected places.Show notes:Book: https://www.amazon.co.uk/Lateral-Leadership-Practical-Product-Managers-ebook/dp/B07HHGXLWH/ref=sr_1_1?keywords=lateral+leadership&qid=1576677206&sr=8-1

In his PRODUCTIZED talk, Tim Herbig from Iridion is sharing his opinion about the huge impact waste-less validation techniques can bring into the product development process and how to handle qualitative and quantitative methods in this context. By using concrete real-life cases, the goal is to reveal how to check whether the needed outcome of a new product idea is realistic and feasible. Join #productized18 and learn about the latest trends.

ÜBER DEN PODCAST Digitale Leute Insights ist der Podcast für Passionate Product People. Wir interviewen Top-Produktentwickler aus Deutschland und werfen eine tiefen Blick auf die Tools, Taktiken und Methoden digitaler Professionals und Unternehmen. Episode 01 - Tim Herbig - Product Leader Wenn es eine Sache gibt, die gängigen agilen Frameworks fehlt, dann ist das Empathie. Das sagt Tim Herbig, Product Leader aus Hamburg, der unter anderem für Xing in der digitalen Produktentwicklung tätig war. Wir haben den leidenschaftlichen Produktentwickler, Buchautor und Empathie-Verfechter zur Premiere unseres Digitale Leute Podcasts eingeladen. Im Gespräch mit den Hosts Stefan Vosskötter und Thomas Riedel von Digitale Leute erklärt er sein Konzept von Lateral Leadership, das er in seinem Buch um die Säule der Empathie erweitert. Shownotes: https://www.digitale-leute.de/interview/digitale-leute-podcast-episode-1-tim-herbig-ueber-lateral-leadership ÜBER DIGITALE LEUTE Hinter Digitale Leute steht das Team von deutsche-startups.de. Wir schauen hier mit einer neuen, frischen Perspektive auf die deutsche Digitalszene.

In this episode of Masters of Growth, Andre and I discussed the necessary ingredients to form effective optimization teams. We touched on the topic of people and processes, but also the difference between traditional and product organizations in terms of optimization success. Send us your questions using #mog on twitter or LinkedIn. Alternatively, you can visit our website iridion.com and use the intercom chat option on the lower right to talk to Tim directly for feedback on the show or to submit questions. iridion website: https://iridion.com iridion YouTube channel: https://www.youtube.com/channel/UClcsmp127-kJ5CthBwkfmPQ Tim on twitter: https://twitter.com/herbigt André on twitter: https://twitter.com/morys --- Iridion is the conversion optimization platform enabling optimizers to learn and succeed. Iridion supports you in finding the right ideas to test, prioritize your efforts, set up and monitor experiments as well as documenting and sharing your gained insights. André Morys is the CEO of konversionsKRAFT, a well-known optimization agency. Andre is a prolific entrepreneur, speaker, and author who’s shaping the internal optimization landscape for several years. He also co-founded the Global Optimization Group as the first international network for conversion optimization. Tim Herbig is a product and business leader, as well as a prolific writer, podcaster, and speaker. He’s responsible for the overall sales, product, engineering and marketing efforts behind the leading conversion optimization platform Iridion. He previously shaped digital products at XING, Gruner+Jahr, and several smaller startups where he held product leadership roles for more than seven years. Tim also regularly co-organizes the Product Tank Hamburg meetup to promote the local product management community.

Here are the questions we discussed in this episode of Masters of Growth on which we had the pleasure to talk to the Nick So, Director of Optimization Strategy at WiderFunnel: 1) What are ingredients of a successful optimization strategy? 2) Common mistakes companies make along the process of starting an optimization programme? 3) What keeps you up at night as an Optimizer? WiderFunnel's proven PIE Framework is also available for scoring your ideas in iridion - Check it out! Links from this episode: https://www.widerfunnel.com/ https://twitter.com/SonickWF https://www.widerfunnel.com/conversion-optimization-process/ https://www.widerfunnel.com/lift-model/ Send us your questions using #mog on twitter or LinkedIn. Alternatively, you can visit our website iridion.com and use the intercom chat option on the lower right to talk to Tim directly for feedback on the show or to submit questions. iridion website: https://iridion.com iridion YouTube channel: https://www.youtube.com/channel/UClcsmp127-kJ5CthBwkfmPQ Tim on twitter: https://twitter.com/herbigt André on twitter: https://twitter.com/morys --- Iridion is the conversion optimization platform enabling optimizers to learn and succeed. Iridion supports you in finding the right ideas to test, prioritize your efforts, set up and monitor experiments as well as documenting and sharing your gained insights. André Morys is the CEO of konversionsKRAFT, a well-known optimization agency. Andre is a prolific entrepreneur, speaker, and author who’s shaping the internal optimization landscape for several years. He also co-founded the Global Optimization Group as the first international network for conversion optimization. Tim Herbig is a product and business leader, as well as a prolific writer, podcaster, and speaker. He’s responsible for the overall sales, product, engineering and marketing efforts behind the leading conversion optimization platform Iridion. He previously shaped digital products at XING, Gruner+Jahr, and several smaller startups where he held product leadership roles for more than seven years. Tim also regularly co-organizes the Product Tank Hamburg meetup to promote the local product management community.

Here are the questions we discussed in this episode of Masters of Growth on which we had the pleasure to talk to the prolific conversion consultant and speaker Michael Aagaard: 1) What are the typical pitfalls that most optimizes have to overcome when implementing an optimization process? 2) Why do you think that optimization is often ignored by the CxO suite? 3) Does optimization need a special cultural set? Maybe culture is the main conversion killers... 4) What is your most important aha-moment around this topic? 5) What is your personal advice to every optimizer out there? 6) You will speak at the growth marketing SUMMIT in Frankfurt in September - what will we hear and learn from you? Links from this episode: https://www.linkedin.com/in/michalaagaard/ https://twitter.com/ContentVerve https://michaelaagaard.com/ https://www.growthmarketingsummit.com Send us your questions using #mog on twitter or LinkedIn. Alternatively, you can visit our website iridion.com and use the intercom chat option on the lower right to talk to Tim directly for feedback on the show or to submit questions. iridion website: http://iridion.com iridion YouTube channel: https://www.youtube.com/channel/UClcsmp127-kJ5CthBwkfmPQ Tim on twitter: http://twitter.com/herbigt André on twitter: http://twitter.com/morys --- Iridion is the conversion optimization platform enabling optimizers to learn and succeed. Iridion supports you in finding the right ideas to test, prioritize your efforts, set up and monitor experiments as well as documenting and sharing your gained insights. André Morys is the CEO of konversionsKRAFT, a well-known optimization agency. Andre is a prolific entrepreneur, speaker, and author who’s shaping the internal optimization landscape for several years. He also co-founded the Global Optimization Group as the first international network for conversion optimization. Tim Herbig is a product and business leader, as well as a prolific writer, podcaster, and speaker. He’s responsible for the overall sales, product, engineering and marketing efforts behind the leading conversion optimization platform Iridion. He previously shaped digital products at XING, Gruner+Jahr, and several smaller startups where he held product leadership roles for more than seven years. Tim also regularly co-organizes the Product Tank Hamburg meetup to promote the local product management community.

Here are the questions we discussed in this episode of Masters of Growth: 1) What’s the difference between Growth Hacking and Conversion Optimization? 2) What's will be the impact of new checkout technologies like Apple Pay, one-click or chatbot conversion funnels on the work of optimizers? 3) What are the biggest misconceptions about the work of optimizers? Links from this episode: What is Growth Hacking? https://www.quicksprout.com/the-definitive-guide-to-growth-hacking-chapter-1/ Apple Pay Identify Guidelines https://developer.apple.com/apple-pay/Apple-Pay-Identity-Guidelines.pdf Nick So (Widerfunnel) https://twitter.com/sonickwf Send us your questions using #mog on twitter or LinkedIn. Alternatively, you can visit our website iridion.com and use the intercom chat option on the lower right to talk to Tim directly for feedback on the show or to submit questions. iridion website: http://iridion.com iridion on YouTube: https://youtu.be/1GukMD1anyk Tim on twitter: http://twitter.com/herbigt André on twitter: http://twitter.com/morys --- Iridion is the conversion optimization platform enabling optimizers to learn and succeed. Iridion supports you in finding the right ideas to test, prioritize your efforts, set up and monitor experiments as well as documenting and sharing your gained insights. André Morys is the CEO of konversionsKRAFT, a well-known optimization agency. Andre is a prolific entrepreneur, speaker, and author who’s shaping the internal optimization landscape for several years. He also co-founded the Global Optimization Group as the first international network for conversion optimization. Tim Herbig is a product and business leader, as well as a prolific writer, podcaster, and speaker. He’s responsible for the overall sales, product, engineering and marketing efforts behind the leading conversion optimization platform Iridion. He previously shaped digital products at XING, Gruner+Jahr, and several smaller startups where he held product leadership roles for more than seven years. Tim also regularly co-organizes the Product Tank Hamburg meetup to promote the local product management community.

Welcome to the first (inofficial) episode of the Masters of Growth podcast powered by iridion. You will learn about why we're doing this show and who's behind it. Send us your questions using #mog on twitter or LinkedIn. Alternatively, you can visit our website iridion.com and use the intercom chat option on the lower right to talk to Tim directly for feedback on the show or to submit questions. iridion website: http://iridion.com iridion YouTube channel: https://www.youtube.com/channel/UClcsmp127-kJ5CthBwkfmPQ? Tim on twitter: http://twitter.com/herbigt André on twitter: http://twitter.com/morys --- Iridion is the conversion optimization platform enabling optimizers to learn and succeed. Iridion supports you in finding the right ideas to test, prioritize your efforts, set up and monitor experiments as well as documenting and sharing your gained insights. André Morys is the CEO of konversionsKRAFT, a well-known optimization agency. Andre is a prolific entrepreneur, speaker, and author who’s shaping the internal optimization landscape for several years. He also co-founded the Global Optimization Group as the first international network for conversion optimization. Tim Herbig is a product and business leader, as well as a prolific writer, podcaster, and speaker. He’s responsible for the overall sales, product, engineering and marketing efforts behind the leading conversion optimization platform Iridion. He previously shaped digital products at XING, Gruner+Jahr, and several smaller startups where he held product leadership roles for more than seven years. Tim also regularly co-organizes the Product Tank Hamburg meetup to promote the local product management community.

In this second part of Product Management Festival, Zurich summary, I caught up Mina Radhakrishnan, the first Product lead at Uber, Ram Papatla, VP, PM, Flipkart, Tim Herbig, Head of Product, Iridion, Dave Meyer, Sr PM from Atlassian and others.

Lydia Denworth is an author, science journalist, and speaker. Lydia's most recent book of popular science is I Can Hear You Whisper. The book is a memoir of her youngest son's deafness and her subsequent exploration of sound and language and the brain. Reviewers called it “rigorous,” “enthralling,” “tender” and “luminous." She is working on her third book--about the biology and evolution of friendship--and writes regularly for Scientific American and Psychology Today. Her work has also appeared in Newsweek, Time, The New York Times, The Wall Street Journal, Parents, Vogue, and many other publications. Lydia and I talked about her journey of becoming a journalist and reporter – first for Newsweek, then as the London Bureau Chief of People Magazine during the time of Princess Diana's fatal accident. About her return to the United States, of becoming a mother three times, and learning that her youngest son is deaf. Connect with Lydia: http://lydiadenworth.com/mailing-list/ Follow her on Twitter https://twitter.com/LydiaDenworth and Facebook http://fb.me/ScienceWriterLydia Her Brain Waves blog for Psychology Today https://www.psychologytoday.com/blog/brain-waves] Her website http://www.lydiadenworth.com Special thanks to our patrons on Patreon: Megan Quinn who supports Code2040: http://www.code2040.org Anna Caroline who coaches leaders in Berlin: http://truthcircles.com/ Tim Herbig https://twitter.com/herbigt Johannes Kleske https://johanneskleske.com/ Caoimhe Keogan https://twitter.com/caoimhekeogan Eileen Williams https://www.switchup.de/stromvergleich If you want to help us create The Role Models Podcast in the future, become a patron and chip in $1, $3, $5, or $10 per episode. Read more about the different tiers and rewards on Patreon: https://www.patreon.com/rolemodels

Beth Comstock is the Vice Chair at General Electric, one of the largest companies in the world. At GE, she leads efforts to accelerate new growth. She operates GE Business Innovations, which develops new businesses, markets and service models; drives brand value and partners to enhance GE's inventive culture. This unit includes Current, GE Lighting, GE Ventures & Licensing and GE sales, marketing and communications. In this episode, Beth and I talk about what makes a good leader, how to learn to ask for help, how to embrace feedback, how to build a network – both internally and externally, how she defines success and how she decides to spend her time. Follow Beth on Twitter: https://twitter.com/bethcomstock LinkedIn: https://www.linkedin.com/in/elizabethjcomstock Instagram: https://www.instagram.com/bethcomstock/ Medium: https://medium.com/@bethcomstock Facebook: https://www.facebook.com/ElizabethComstock/ –– Special thanks to our patrons on Patreon: Megan Quinn who supports Code2040: http://www.code2040.org Anna Caroline who coaches leaders in Berlin: http://truthcircles.com/ Tim Herbig https://twitter.com/herbigt Johannes Kleske https://johanneskleske.com/ Caoimhe Keogan https://twitter.com/caoimhekeogan Eileen Williams https://www.switchup.de/stromvergleich If you want to help us create The Role Models Podcast in the future, become a patron and chip in $1, $3, $5, or $10 per episode. Read more about the different tiers and rewards on Patreon: https://www.patreon.com/rolemodels

Dr. Robin Berzin is a doctor and entrepreneur, and the founder and CEO of Parsley Health, a service that is redefining medical care. Robin believes that medicine should put nutrition, wellness and prevention on the front lines of health care, while simultaneously making care smart and data-driven to meet our needs in today's world. Parsley Health, the company that Robin founded, is her answer to the question how she would rethink medical care from scratch. Parsley's mission is to redefine how we think about and deliver medical care, and how we put the patient at the center. In this episode, Robin shares what it was like to leave a job she didn't like, how and why she started Parsley Health, and how she spends her time in the role of the CEO. Robin shares advice about how to fundraise, how to work with investors, and what she looks for when hiring people into the company. Follow Robin on Twitter and Instagram: https://twitter.com/robinberzinmd https://instagram.com/robinberzinmd https://www.parsleyhealth.com/ Special thanks to our patrons on Patreon: Megan Quinn who supports Code2040: http://www.code2040.org/ Anna Caroline who coaches leaders in Berlin: http://truthcircles.com/ Tim Herbig https://twitter.com/herbigt Johannes Kleske https://johanneskleske.com/ Caoimhe Keogan https://twitter.com/caoimhekeogan Eileen Williams https://www.switchup.de/stromvergleich If you want to help us create The Role Models Podcast in the future, become a patron and chip in $1, $3, $5, or $10 per episode. Read more about the different tiers and rewards on Patreon: https://www.patreon.com/rolemodels

Tim Herbig on Using Hypothesis Template for Product Development, Lateral Leadership and other PM insights

Lesli Linka Glatter is a film and tv director based in Los Angeles and known for directing tv shows like Homeland, Mad Men, The Good Wife, and The West Wing. Lesli Linka Glatter started her career as a modern dancer and choreographer before a series of (sometimes lucky) events led her to take a path towards film directing. Today, Lesli is an accomplished film and tv director and has directed countless episodes for shows like Twin Peaks, The Good Wife, Homeland, The West Wing, Gilmore Girls, and many many others. Photo by Justin Lubin Special thanks to our patrons on Patreon: Megan Quinn http://www.code2040.org/ Anna Caroline http://truthcircles.com Tim Herbig https://twitter.com/herbigt Johannes Kleske https://johanneskleske.com/ Caoimhe Keogan https://twitter.com/caoimhekeogan Eileen Williams https://www.switchup.de/stromvergleich If you want to help us create The Role Models Podcast in the future, become a patron and chip in $1, $3, $5, or $10 per episode. Read more about the different tiers and rewards on Patreon: https://www.patreon.com/rolemodels

29: Geschwindigkeitskontrolle für Projekte - Wie schnell bin ich eigentlich? by Tim Herbig, Tim Adler