Good Work with Barrett Brooks

This week, I talk with Matt D. Smith—better known on the internet as MDS. Matt is a world-class designer and the founder of Shift Nudge, where he's building the Juilliard of design education. Over his 20-year career, Matt has generated millions in revenue while helping clients craft iconic visual identities. But beyond the work itself, this conversation is about the inner journey behind outward success. We dive into how Matt and his wife built a marriage that serves as the foundation of his career, the three major turning points that shaped his path, and what might have happened had he chosen differently. Most importantly, we explore how Matt transitioned from seeking external validation to being guided by a deeper sense of peace and joy in his work. This is a conversation about success, self-awareness, and the courage to forge your own path. Let's get to it. In this episode: (00:00) - Intro (02:20) - Is writing online still relevant? (09:51) - A pivotal childhood moment (15:12) - Lessons from crop dusting (20:54) - Discovering a passion for design (26:31) - College life and relationships (29:41) - The early ingredients to Matt's successful marriage (40:27) - Choosing to settle down in Athens, GA (43:54) - Raising four kids (45:31) - Gaining notoriety with the Float Label design pattern (48:47) - Moving to San Francisco? (52:04) - Building a community in Athens (57:56) - The shift to online education (01:08:50) - The downside of putting all your eggs in one basket (01:12:17) - Launching Shift Nudge (01:18:32) - Dealing with self-doubt (01:23:32) - Launching during COVID (01:28:16) - The stats behind Shift Nudge's first launch (01:33:20) - The emotional and psychological challenges of success (01:40:22) - Dealing with “little t trauma” (01:54:31) - What makes Matt world-class? (01:56:38) - Matt's most beautiful future (01:58:36) - Who Matt is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Tina Tower, founder of Her Empire Builder, a membership community helping women start and scale online course businesses. Tina's journey to success has been anything but straightforward. She launched a tutoring center at 20, built a franchise that nearly broke her, and sold it in a deal that taught her some tough lessons about business and burnout.  We dive into what she learned from scaling too fast, how to avoid the potential pitfalls of selling a company, and how she transitioned from a high-stress business to running a wildly profitable $2 million-a-year company—with less stress and more joy than ever before. If you've ever wrestled with balancing wealth, meaning, and a lifestyle you truly love, this conversation is for you. Let's get to it! In this episode: (00:00) - Intro (02:52) - How a toy bear became a symbol of Tina's entrepreneurial journey (04:29) - Tina's chaotic childhood and leaving home at 14 (06:58) - Discovering Tony Robbins and rewriting her story (13:00) - Tina's mindset shift from survival to entrepreneurship (16:05) - “If you can dream it, you can achieve it”—or can you?  (19:00) - Hustling to stay afloat (22:19) - Hitting rock bottom and facing failure (31:00) - Scaling too fast—when growth becomes a trap (36:00) - When success feels like a burden (39:43) - Selling the business—a deal that was too good to be true (46:10) - Running away to find herself again (52:05) - Accidentally starting a seven-figure business (01:01:00) - What it's like running a $2M/year business without burning out (01:04:20) - Letting go of overworking (01:09:00) - Choosing success without sacrifice (01:13:00) - When ambition clashes with contentment (01:18:00) - Realizing success doesn't mean burnout (01:23:45) - Barrett's approach to coaching (01:34:36) - What makes Tina world-class? (01:34:54) - Tina's most beautiful future (01:35:47) - Who Tina is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I'm bringing back one of our most popular episodes—my conversation with neuroscientist, writer, and Ness Labs founder Anne-Laure Le Cunff. When we first spoke in 2024, she was deep in her PhD, balancing academic rigor with writing for a broad audience, all while sharing her journey in public. Now, she's releasing her new book, Tiny Experiments, which explores how small, intentional experiments can unlock personal growth and creativity. Anne-Laure's approach to navigating uncertainty, following curiosity, and designing an intentional life is something I deeply align with. And I wanted to revisit this conversation because it's packed with insights on how world-class creators forge their own paths—without a roadmap. Whether you're familiar with Anne-Laure's work or hearing from her for the first time, this episode is a must-listen. Let's get to it! In this episode: [00:00] - Intro [01:59] - Liminal moments and navigating life's crossroads [05:41] - Lessons from neuroscience on embracing the in-between [10:44] - The power of intuition in decision making [30:07] - Cultural roots and identity [40:03] - Learning from failure [46:38] - Ness Labs [48:34] - The journey of learning and growth [49:22] - The power of authenticity and community [50:07] - Embracing personal evolution [51:35] - The impact of public learning and mistakes [53:00] - Exploring inner growth through psychedelics [54:47] - Ayahuasca experiences [57:42] - The significance of ancestral pain and healing [01:09:41] - Creative process and the virtue of writing in public [01:15:44] - Navigating between academic research and public engagement [01:19:30] - The personal content diet and the anti-library concept [01:27:53] - Envisioning the future and reflecting on personal growth Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Bonnie Wan, a trailblazing strategist who spent 30 years in advertising, eventually becoming a partner and Head of Brand Strategy at Goodby Silverstein & Partners. She earned Ad Age's Chief Strategy Officer of the Year award, but perhaps her most impactful work is The Life Brief—a tool she developed to transform her own life, which became the foundation of her book. We explore Bonnie's remarkable journey—from immigrating from Taiwan and overcoming bullying and abuse to rising to the top of her field. We also dive into the power of brand storytelling as a force for good, including a national campaign she led to prevent child pornography online. Finally, we discuss Bonnie's current career transition and what it means to embrace change as a lifelong practice. If you've ever questioned your path or felt trapped by your success, Bonnie's story will challenge and inspire you. Let's get to it! In this episode: (00:00) - Intro (04:01) - Bonnie discovers her dark sense of humor (07:34) - Wanting to belong (14:23) - Confronting difficult childhood memories as an adult (20:03) - The power of storytelling and writing (24:31) - Why is practice so important? (28:33) - "I am committed to" vs "I am a commitment to" (33:53) - Somatic sensory experience (39:36) - What is worth wanting? (47:47) - Where lasting change comes from (53:31) - How a moment of vulnerability redefined Bonnie's leadership (01:04:35) - Pay gaps and gender bias  (01:12:22) - How Bonnie became a strategist (01:16:58) - The most meaningful ad campaign that Bonnie has worked on  (01:23:55) - That moment Bonnie found out she was being made a partner (01:29:05) - How Bonnie knew it was time to move on (01:30:17) - The shift from career to vocation (01:34:24) - Bonnie's most beautiful future (01:35:53) - Who Bonnie is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I sit down with someone who's had an enormous impact on my life—my mom, Ann Brooks. She's built an exceptional career spanning nearly 40 years in sales, leadership, and entrepreneurship, working for Xerox, Haworth, and Allstate before becoming a financial advisor. As the primary breadwinner for our family, she's learned what it takes to manage high-performing teams, create scalable systems, and lead with integrity. Beyond business, this conversation is personal. My mom taught me some of the most valuable lessons I use every day—how to build teams, how to sell in a way that feels good for everyone, and how to lead with character. If you've ever wondered where my mindset on work and leadership comes from, this episode is a window into that foundation. Whether you call her Ann or Mom, I think you'll learn something from her story. Let's get to it! In this episode: (00:00) - Intro (03:29) - How Ann became a Georgia Bulldogs fan (08:49) - Growing up in Georgia (10:26) - Family dynamics and sports (15:47) - Cultural heritage and identity (22:25) - On working very early in life (23:49) - Key learnings from Ann's early career (25:11) - The value of hard work early in life (28:46) - How Ann ended up working at Xerox (32:46) - Cultural identity as an immigrant  (41:30) - The hard truth about sales (43:13) - How Ann and her husband met and the importance of their partnership (46:52) - The transition to Hayworth (48:47) - Managing teams and building relationships (52:58) - Balancing family and career (57:44) - Navigating a male-dominated industry (01:03:41) - Ann's philosophy on bringing a team together  (01:08:09) - On standards of excellence (01:16:05) - Evaluating the real cost of opportunities (01:19:48) - Embracing entrepreneurship (01:21:56) - The first day at the new agency  (01:24:09) - How Ann changed the trajectory of her business (01:27:47) - Selling the business (01:35:55) - Working on a business vs working in the business (01:38:46) - What drew Ann to the financial industry (01:42:58) - Where excellence and joy meet (01:44:55) - Ann's beautiful future (01:46:28) - Who Ann is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Justin Moore—founder and CEO of Creator Wizard, longtime YouTuber, and entrepreneur who's spent more than 15 years navigating the creator economy. But this conversation isn't just about business. It's about the tension between entrepreneurship and family life, the ups and downs of building something meaningful, and the resilience required to start over after failure. Justin shares how he and his wife, April, built a thriving business on YouTube, only to face a major setback when his agency collapsed during the pandemic. We talk about the lessons he's learned, how he's doing things differently now, and why his ultimate goal has always been to support his family. This is a deeply human story of commitment, reinvention, and making work matter. I think you're going to find a lot to relate to in this one. Let's get to it! In this episode: (00:00) - Intro (03:22) - How Justin ended up in a metal band (06:18) - Music as an escape (12:47) - Starting a YouTube channel (19:49) - Why make videos? (25:22) - Transition to full-time creators  (32:53) - Justin's first time dealing with online negativity (35:43) - How Justin and his wife worked through the transition of careers and (roles) - in their marriage (37:43) - Gender roles and family dynamics (41:57) - Dealing with judgmental people (44:48) - Life as a content creator (46:20) - The importance of family time (52:06) - Reflecting on parenting choices (56:21) - Adapting to new environments (01:03:57) - How Justin built a business from scratch (01:10:38) - The moment Justin decided to shut down his business (01:15:55) - The power of asking for help (01:27:17) - How Justin built the business he's always wanted (01:32:04) - Justin's beautiful future (01:33:17) - Who Justin is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Kieran Snyder, the co-founder and former CEO of Textio, a groundbreaking company at the forefront of the AI revolution. Kieran's journey is one of resilience, leadership, and innovation. We discuss how she transitioned from academia to leading a tech startup, raising more than $40 million in funding, and building equitable, high-performing teams along the way. Kieran opens up about the tough decision to step down as CEO after experiencing burnout and shares her path to recovery and rediscovery. We dive into her passion for building up young female leaders, from coaching girls' basketball to supporting women in tech, and her talent for transforming surprising data into compelling stories through her newsletter, Nerd Processor. Whether you're a leader, entrepreneur, or just curious about AI's impact on the workplace, I hope this conversation will inspire and offer some practical insights as well. Let's get to it! In this episode: (00:00) - Intro (02:55) - Kieran's 8th grade science project (05:07) - How parental influence shaped Kieran's career path (08:29) - Academic journey in linguistics (17:19) - Kieran's transition to tech (23:47) - Founding Textio (30:11) - Building a company with your spouse (36:18) - Navigating product market fit (46:46) - Burnout and stepping down as CEO (56:35) - Leadership and knowing when to walk away  (01:01:23) - Detaching identity from career outcomes (01:05:33) - How Kieran evaluates her performance as a CEO (01:08:39) - The value of a board of advisors (01:11:45) - Kieran's advice for someone recruiting a mentor, advisor or board member (01:15:25) - Starting Nerd Processor and embracing creativity (01:19:14) - How Kieran chooses what to write about (01:23:20) - How to create substantial and insightful content (01:30:11) - What Kieran has learned about hiring execs (01:35:13) - Coaching youth basketball and personal fulfillment (01:41:03) - Kieran's beautiful future (01:42:59) - Who Kieran is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Pat Flynn, a legend in the creator economy and founder of Smart Passive Income. Pat's journey began in 2008 when he was laid off as an architect during the recession. Since then, he's built an online empire by experimenting with niche projects and side hustles, teaching modern, effective principles to entrepreneurs worldwide. We dive deep into his journey—from building Smart Passive Income to leading with empathy and authenticity. Pat shares how he turned his love of Pokémon cards into a million-subscriber YouTube channel, Deep Pocket Monster, and how hobbies and family keep him grounded and inspired. This conversation is personal, insightful, and packed with actionable lessons for entrepreneurs, creators, and anyone wanting to build a meaningful career while staying true to your values. Let's get to it! In this episode: (00:00) - Intro (02:58) - Kayak bass fishing tournaments? (10:50) - The importance of getting outside regularly (14:38) - The hardest part of Pat's lifestyle change (21:38) - Parenting and dealing with negativity online (38:08) - How Pat built his career around family (41:26) - Being present with family (43:54) - Involving family in business (46:18) - How Pat created open communication with his children (49:24) - Standing out and embracing uniqueness (55:33) - Pat on losing his first architecture job (59:13) - The journey to online business (01:02:56) - Launching the first online product (01:08:29) - Learning from mistakes and moving forward (01:10:00) - Embracing just-in-time learning (01:12:39) - Overcoming the inner conflict of perfectionism (01:16:18) - The importance of mentorship (01:17:23) - Hiring a Fortnite coach (01:18:13) - Triathlon Training with Jeff McMahon (01:18:58) - The art of asking for help (01:21:47) - Embracing consistency and iteration (01:22:29) - Mastering storytelling and content creation (01:30:33) - Building relationships with an audience (01:37:49) - Finding success by making content community-driven (01:41:08) - Teaching by example vs telling people what they should do (01:45:23) - Pat's beautiful future (01:46:46) - Who Pat is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Ankur Nagpal, founder of Teachable, Carry, and Vibe Capital. Ankur's journey is nothing short of inspiring. From immigrating to the U.S. for college to founding a company that grew exponentially and sold for a life-changing $250 million, Ankur has built a remarkable career. We explore how he went from creating Facebook apps in college to funding his own education at Berkeley, starting and scaling Teachable in New York, and what he learned about himself after the sale. Ankur shares how success has allowed him to focus on what truly matters—family, meaningful relationships, and purpose-driven work. Now with Carry, he's on a mission to bring elite investment and tax strategies to everyday business owners. This is a story of resilience, authenticity, and leadership. Let's get to it! In this episode: (00:00) - Intro (02:51) - What makes cricket a beautiful sport? (06:40) - Growing up in Oman and moving to the US (16:32) - Navigating the US visa system (22:09) - What Ankur learned from his initial success building Facebook apps (32:01) - Making a million dollars and forgetting to pay taxes (33:51) - Finding home in New York (38:07) - How New York has shaped Ankur professionally and personally (43:10) - Teachable and the evolution of the creator economy (49:08) - Challenges of scaling a startup (57:45) - What will change for content creators over the next 10 years? (01:04:35) - Deciding to sell Teachable (01:09:22) - Life-changing realizations (01:12:31) - Ankur's first big purchase after selling the company (01:14:13) - Walking away from CEO (01:16:42) - Investing and family priorities (01:19:36) - What Ankur learned as an investor that he didn't know as a founder (01:24:01) - Traveling self-discovery (01:27:19) - Building a new company (01:38:29) - Ankur's beautiful future (01:40:19) - Who Ankur is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Since the very first episode, Good Work has been about exploring why our work matters and how it helps us become the people and leaders we're meant to be. Normally, I interview world-class guests, diving deep into their unique stories and insights. But today, I'm sharing my own experiences, lessons, and reflections. I've gathered questions from you, my listeners, as well as past guests, covering a wide range of topics: business advice, lessons learned from podcasting, life philosophy, and how I approach my own work. This episode is a chance to connect on a different level as I reflect on the year and answer your questions. I hope it brings value and inspiration as we wrap up the year together. Let's get to it! In this episode: (00:00) - Intro (02:44) - What's the number one process business owners need to have to stay happy and engaged?  (05:14) - What are the biggest tactical challenges that $1m+ creator/founders struggle with? (14:05) - What are the common threads in the life ambitions or mentality of the people you've had on the podcast? (27:25) - How have you changed, matured, or grown as a result of something you've learned from a guest on Good Work? (31:22) - What have you learned about podcasting that you didn't know or didn't expect when you started? (39:14) - Has podcasting changed anything about your views on the impact and importance of various forms of media in society at large? (44:16) - Of all the people you talked to, for whom did your respect increase the most after all the research and conversation, and why? (47:44) - What's up with the podcast artwork? And is there any meaning behind the studio design? (56:50) - What is your definition of "enough"? (01:04:04) - What are some challenges you're proud of solving, and how did you solve them?  (01:13:21) - Over the last 10 years, what's become more important to you, and what's become less important? Does his weekly calendar match the answer? (01:16:14) - What are you avoiding just because it will take longer than you'd like? (01:17:09) - What was most surprising about 2024, and how are you feeling about 2025? (01:19:07) - is there anything you've learned in your life that you wish you didn't know? (01:22:23) - What six-month period of your life was the most energizing and fun, and what can you learn from the answer? (01:32:26) - How do you manage your day and your week? (01:38:27) - What would young Barrett think of the work you're doing today? (01:44:43) - If you were the teacher for your kids and a few other local kids, what's one class or curriculum you'd love to teach them and why? (01:48:08) - Why are garbage trucks stinky? And what makes buses awesome? (01:49:56) - Final thoughts Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Ruthie Ackerman—a talented author, journalist, and writing teacher who has turned her own journey into a blueprint for helping others find their voice. Ruthie's work has appeared in The New York Times, Modern Love, and many other renowned outlets, but her true passion lies in empowering others to discover and write their own stories. Through her workshops, one-on-one coaching, and book incubators, Ruthie helps writers connect with their experiences, heal from the past, and find deeper meaning in their lives. We explore Ruthie's journey—from traveling the world in her 20s, to pivoting into journalism, to teaching creative nonfiction and memoir to students around the globe. We also dive into the deeply personal moments that shaped her path, including her journey to motherhood. Ruthie's insights on storytelling, healing, and personal growth are inspiring, and I hope our conversation encourages you to reflect on your own story and its potential to create meaning and connection. Let's get to it! In this episode: (00:00) - Intro (02:48) - How Ruthie ended up in Malawi (10:31) - The path to journalism (13:19) - Brooklyn dreams (18:38) - Reporting from Liberia and Lebanon (28:18) - The Forbes experience (32:05) - Starting Write Your Life (36:12) - How Ruthie teaches writing (47:51) - The importance of memoir (53:25) - Balancing personal and professional life (01:03:55) - The journey to motherhood (01:09:28) - Dealing with changing desires  (01:16:14) - Understanding self-silencing and emotional repression (01:24:02) - The reality of fertility treatments (01:28:24) - Dating after divorce (01:33:17) - Finding love and facing heartbreak (01:44:19) - Meeting Rob (01:48:37) - Reflections on the journey and personal growth (01:52:06) - Ruthie's most beautiful future (01:55:09) - Who Ruthie is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Andy Crissinger, a world-class coach and master facilitator who has guided leaders at some of the world's most renowned startups and companies. Andy's journey to coaching is remarkable, weaving through ministry, startup leadership, and eventually finding his calling as a coach. In the first half of our conversation, we explore his personal story, which is deeply relatable and filled with lessons about growth and resilience. In the second half, we dive into a coaching curriculum built around five transformative books, offering practical insights for personal and professional development. These resources can help you grow into the leader, partner, and parent you aspire to be. I loved this conversation with Andy about finding purpose, building trust, and achieving meaningful growth, and I think you will too. Let's get to it! In this episode: (00:00) - Intro (00:05) - Who is Leonard? (03:25) - What music represents for Andy (07:28) - Family, integrity, and sense-making (14:15) - Andy's transition to ministry (17:09) - What Andy learned about community through ministry (23:13) - Coaching vs teaching (30:20) - The journey through infertility (39:16) - How impact and joy of fatherhood (43:15) - Transitioning to coaching (48:00) - Founding Worksong (01:00:23) - Humble Inquiry by Edgar Schein (01:13:11) - Inherited Family Trauma (01:19:42) - Andy's beautiful future (01:22:18) - Who And is becoming (01:24:19) - Trees by Howard Nemerov Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Patrick McKenzie, better known online as “patio11.” Patrick has built an impressive career by sharing his insights publicly, with more than three million words published to date. From his years at Stripe to his current sabbatical, Patrick's journey proves that the “traditional path” is not always the best one. We explore how his love for systems thinking and complex problem-solving has shaped his career. He shares candidly about his 20 years in Japan, navigating work-life balance, his evolving thoughts on autonomy, and how writing has opened doors to unexpected opportunities. Known for his deep dives into topics you didn't realize you cared about, Patrick brings fresh perspectives on tech, culture, and finding meaning in work. Let's get to it! In this episode: (00:00) - Intro (03:10) - Why gaming is underrated for learning real-world skills (06:21) - Why do thieves steal soap? (08:54) - Following intellectual curiosity (13:18) - Call centers and organizational systems (22:39) - Lessons from 20 years in Japan (28:30) - The salaryman (37:08) - Patrick's transition to entrepreneurial ventures (39:09) - How to know what to keep and what to change (42:14) - Dealing with career uncertainty (52:08) - Professionals vs amateurs (57:14) - Lessons from Stockfighter (01:01:07) - Stripe and stepping into the void (01:21:50) - The impact of writing and sharing knowledge (01:26:30) - The relationship between community and impact Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Tim Grahl, CEO of Story Grid and author of The Shithead, a novel that's both thrilling and deeply personal. Tim made a name for himself as a book marketer who landed multiple titles on the New York Times  Bestseller list at the same time. Tim's work with Story Grid, alongside his partner Shawn Coyne, has guided hundreds of aspiring authors in mastering the essential elements of storytelling, helping them transform “I hope I can write a book someday” into a published reality. We cover a range of topics, from Tim's journey as a book marketer to his insights on the power of structure in storytelling. We also dive into his personal experiences, including the impact of therapy on his growth as both a person and a professional. Tim's work ethic and passion for meaningful storytelling are infectious, and I think you'll find our conversation both inspiring and thought-provoking. Let's get to it! In this episode: (00:00) - Intro (05:06) - Tim's perfect vacation (11:54) - Doing work that people don't understand (15:19) - The "secret" to Tim's success (20:34) - The moment Tim knew his business was broken (31:06) - What is an object of desire? (34:10) - The problem with online courses (and how to fix it) (01:03:47) - Behind the scenes of writing a meaningful book (01:13:37) - Success and the half warm beer theory (01:18:03) - Reflecting on regret (01:24:28) - How therapy changed everything (01:32:58) - Chasing insight vs integration (01:38:19) - Tim's beautiful future (01:42:47) - Who Tim is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with my friend Mo Bunnell, founder of GrowBIG and the Bunnell Idea Group, which offers one of the most in-depth, relationship-driven trainings on sales and business development. Mo is the author of Give to Grow, a book I recommend to anyone interested in learning business development with a values-centered approach. We start by diving into Mo's personal life, his deep commitment to family, and the strength of his marriage. In the second half, Mo shares his unique business development framework, applying it to my business in ways that make it practical and actionable. Mo's insights reveal how success, when rooted in genuine connection, transforms careers and lives. I hope you enjoy this conversation with one of the kindest, most relationship-driven people I know. Let's get to it! In this episode: (00:00) - Intro (03:32) - How Mo ended up tied to a donkey in the Colorado mountains (09:22) - Reflecting on 32 years of marriage (12:41) - The power of writing down goals (16:13) - Case study: Pursuing a dream home (24:45) - Parenting and the importance of family rituals (34:59) - Celebrating achievements and friendships (37:21) - The role of community and friendship (39:26) - Building a sense of belonging (40:00) - The Breckenridge and Mashup experience (41:01) - Creating and hosting events (49:28) - Writing, publishing, and becoming an author (01:03:35) - Applying the Give to Grow framework (01:11:52) - The five lies we tell ourselves (01:14:31) - Overcoming the lies and setting goals (01:19:35) - Designing a buy-in process (01:22:14) - Identifying and engaging with clients (01:24:49) - The power of specialization (01:30:37) - Creating scalable systems (01:38:37) - Mo's beautiful future (01:40:23) - Who Mo is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Dr. Erika Siegel, a naturopathic doctor with nearly 20 years of experience. I discovered her work through a recommendation from my doctor and was immediately drawn to her two-volume book set, The Nourish Me Kitchen, which combines essential health wisdom with practical recipes. As a coach, I see many entrepreneurs burning out due to the immense physical and mental demands of their work. In our conversation, Erika shares her journey and insights on how to maintain wellness as an entrepreneur. We explore how to sustain your health, just like a professional athlete, to keep performing at your best. If you're looking for practical tips on managing stress, taking care of your body, and making an impact without sacrificing your well-being, this episode is for you. Let's get to it! In this episode: (00:00) - Intro (04:45) - Erika's 40-mile hike  (08:46) - Why mental preparation is key (11:02) - The Importance of Honest Communication (15:56) - Erika's Journey into Medicine (22:02) - Choosing a Path in Naturopathic Medicine (27:05) - The Evolution of Functional Medicine (33:40) - Life in Portland and Embracing Nature (44:02) - Nature's Healing Power (52:03) - Parenting with Intention  (01:03:47) - Healthy expressions of emotion (01:15:19) - Holistic Health Strategies (01:24:35) - How psychology impacts biology  (01:29:41) - Starting points for managing stress (01:35:52) - How to kick bad habits (01:40:55) - Detoxifying in a Modern World  (01:55:58) - Erika's beautiful future (01:56:52) - Who Erika is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with my friend Kevin Lavelle, founder of Mizzen+Main, a company that revolutionized the dress shirt industry. We talk about how Kevin built Mizzen+Main into a successful brand, and why he ultimately decided to step back and bring in a CEO. We dive into Kevin's early career in management consulting and the journey to his prior role at Stand Together, a nonprofit backed by Charles Koch, including how he navigated the challenges and opportunities that came with that. We also explore Kevin's new venture, Harbor, and the lessons he's learned as a second-time founder. Kevin has a lot of insight into what it takes to be a successful entrepreneur and how to become the kind of leader capable of building deeply meaningful companies where people love going to work. Let's get to it! In this episode: (00:00) - Intro (04:20) - A Valentine's Day story (07:10) - Kevin's early career and experiences in the Middle East (22:01) - Global Shapers and Stand Together (32:13) - Complexities of societal issues and solutions (36:00) - The importance of nuanced conversations (39:10) - Building bridges across political divides (45:52) - The power of personal engagement in business (50:30) - What Kevin is doing differently as a second-time founder (01:01:45) - The art of storytelling in business (01:09:23) - Marketing and educational content at Harbor (01:12:34) - Innovating baby monitors (01:22:58) - Competitive positioning and market strategy (01:31:34) - Kevin's beautiful future Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Brie Wolfson, someone whose reputation precedes her. She's the kind of person people rave about getting to work with. Brie was instrumental in bringing Stripe Press to life, partnering with John Collison and the Stripe team to build something truly special. After her time at Stripe, she moved to Figma before eventually facing burnout and needing a break. Brie has been open about her journey through depression, which we dive into during our conversation. Brie recently joined Colossus (founded by Patrick O'Shaughnessy) as Chief Marketing Officer. She also runs a consultancy called The Kool-Aid Factory (a truly brilliant name, I think), helping startups shape their company culture. Brie is empathetic, thoughtful, and relatable—traits that shine throughout this conversation. Let's get to it! In this episode: (00:00) - Intro (03:52) - Writing to one person: techniques and inspirations (06:57) - The role of writing in personal identity (09:59) - Navigating the AI landscape (12:21) - Turning down the noise: digital detox (17:03) - Paul Graham's ‘Founder Mode' essay (26:48) - The importance of taste and curation (35:06) - Brie's creative explosion in 2022 (37:12) - The writing process & self-editing (40:19) - Is the nature of writing online changing? (44:34) - Career docs and personal achievements (54:26) - Brie's essay on depression (56:51) - Navigating depression and loneliness (01:01:19) - The power of self-soothing (01:07:59) - The importance of setting boundaries (01:09:13) - On trusting others (01:12:03) - The impact of athletics (01:18:51) - Identity loss after sports (01:22:17) - On leaving Stripe (01:24:33) - Optimizing for good vibes (01:26:55) - Communicating your value (01:30:46) - What's next for Brie? (01:34:51) - Brie's beautiful future (01:39:38) - Who Brie is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I sit down with Nat West, founder and former CEO of Reverend Nat's Hard Cider, a pioneering craft cider company in Portland, Oregon. Over 12 years, Nat helped shape the city's thriving cider scene before making the bold decision to close his business, despite its post-pandemic stability. Seeking a change, Nat spent six months driving a public city bus—a dream he'd always had—and rediscovered his love for Portland, a city (my city) often misunderstood in national media. Inspired by this experience, a friend encouraged him to run for city council during a pivotal moment of governmental restructuring in Portland. Though we don't always agree on the solutions, I admire Nat's passion for public service and his unique entrepreneurial perspective. In this conversation, we explore what motivates someone to shift from business to public service and what it's like to be on the cusp of a new political journey. Let's get to it.  In this episode: (00:00) - Intro (06:02) - The art and science of cider-making (11:51) - Growing the business vs enjoying the craft (14:20) - On the importance of marketing (20:34) - Challenges and changes during the pandemic (32:25) - The moment Nat realized it was time to move on (36:40) - Nat's approach to building culture in his team (49:17) - Moving on from a business (54:47) - Seeing the city as a bus driver (01:08:02) - Running for city council (01:15:21) - Defining the role of a city councilor (01:19:02) - Nat's collaborative approach to politics (01:22:49) - Challenges and opportunities for small businesses (01:25:36) - A vision for Portland's future (01:39:56) - Nat's beautiful future (01:43:14) - Who Nat is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Clea Kolster, Head of Science and Partner at Lowercarbon Capital, a venture capital fund dedicated to solving climate change, or, as they put it, un-f***ing the planet. Lowercarbon is one of my favorite funds because they're not just focused on making an impact—they're also unafraid to make serious money along the way. Clea has a fascinating background, growing up between Persian and Danish cultures, and ultimately finding her passion in science, technology, and climate solutions. Over her career, she's shifted from a policy-centric approach to tackling climate change to a venture capital perspective, where she now helps build the companies that will shape the future. We dive into Clea's personal journey, the global challenges we face due to climate change, and how innovative companies are developing solutions. I've had the pleasure of working with Clea before, and I know you'll enjoy our conversation. Let's get to it! In this episode: (00:00) - Intro (04:21) - Biking from London to Paris (09:17) - Physical challenges and personal growth (16:37) - Cultural identity and its Impact (25:05) - Clea's mission-driven career in climate tech (32:13) - From policy to capital (38:25) - Lowercarbon and Clea's approach to solving climate change (44:24) - The impact of the IRA bill (47:47) - Hydrogen and its challenges (51:53) - Evaluating investment opportunities (54:48) - The excitement of deep tech (58:33) - Leadership and building a strong team (01:03:54) - The future of fusion energy (01:11:31) - Unique carbon capture solutions (01:20:00) - Clea's beautiful future (01:22:01) - Who Clea is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Steph Smith, someone I consider a true curator of the internet. Steph is a writer, podcaster, and currently the host of the A16Z Podcast for the venture capital firm Andreessen Horowitz. She's built an incredible online presence with her viral articles on remote work, productivity, and more, which have stood the test of time. Steph's work has led her to opportunities like running the Trends Newsletter for The Hustle and creating projects like Internet Pipes and her podcast, The Shit You Don't Learn in School. I admire Steph for her ability to expose people to new ideas and possibilities in their careers and lives. In this episode, we discuss her journey, her philosophy on impact, and how she approaches building her unique and impactful career. I think you'll find her story and insights as inspiring as I did. Let's get to it! In this episode: (00:00) - Intro (03:53) - Building community through shared experiences (07:16) - Documentary screenings (11:28) - How exposure to new things shapes your experiences (15:27) - Balancing specialization and exploration (18:50) - The nomadic lifestyle and remote work (22:55) - Personal growth through travel and learning (29:46) - How Steph's nomadic lifestyle has changed (33:48) - How marriage impacts life and work (42:23) - Settling down and building roots (45:41) - Pandemic reflections (49:20) - Multicultural upbringing and identity (56:06) - What led to Steph's creative explosion in 2019 (01:03:30) - How to break through the noise (01:14:52) - How Steph has approached podcasting as a full-time job (01:27:57) - What makes a great podcast host (01:37:25) - Untranslatable words: Capturing unique experiences (01:48:54) - Steph's beautiful future (01:51:50) - Who Steph is becoming​ Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

This week, I talk with Laura Behrens Wu, co-founder and CEO of Shippo, a company that's transforming the way e-commerce businesses handle shipping logistics. If you're not in the e-commerce world, you may not have heard of Shippo, but for those who are, it's a big deal. They help businesses seamlessly get products from A to B with some of the simplest, most elegant shipping solutions out there. Laura's story is especially remarkable—she's one of the few female CEOs of a billion-dollar company, and Shippo has grown into a powerhouse, serving more than 50,000 businesses. We dive into how she's led this growth, the values that drive her and her team, and how they turned a boring problem into something extraordinary. Join me as we explore Laura's journey, her leadership, and what it really takes to build and scale a company like Shippo. Let's get to it! In this episode: (00:00) - Intro (03:40) - How Laura became the “stick figure girl” (07:45) - How optimism serves Laura and her team (11:14) - Handling customer feedback and roadmaps (21:14) - The complexities of shipping logistics (33:49) - Laura's vision for Shippo and empowering SMBs (39:21) - Improving customer experience (44:13) - Adding personality to a brand (46:52) - Building a strong co-founder relationship (57:42) - Company culture and values (01:06:19) - Leading with authenticity (01:12:09) - Lessons learned from managing remote teams (01:18:03) - How Laura's global upbringing has shaped her (01:21:57) - The role of community and personal growth (01:25:55) - Reflections on immigration and personal identity (01:29:52) - Laura's beautiful future (01:32:07) - Who Laura is becoming​ Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Emily McDowell is an advisor, thought partner, and coach to creative entrepreneurs in the product space, helping to save their time, money, and sanity. As founder of the stationery and gift company Em & Friends, she inspired a sea change in the greeting card industry with Empathy Cards, a more honest and supportive alternative to traditional sympathy cards, and for nearly a decade, some element of her work was in a constant state of “viral.” In 2022, Em & Friends was acquired by Union Square & Co / Barnes & Noble, and Emily exited the business. She is also the co-author and illustrator of There Is No Good Card for This: What to Say and Do When Life Gets Scary, Awful, and Unfair to People You Love (HarperOne, 2017), and offers unsolicited advice and cautionary tales in her newsletter, Subject to Change, a Substack Featured Publication of 2023. This week, Barrett talks with Emily about their mutual experiences of burnout, identity loss, and recovery after leaving significant professional roles. Emily shares her journey from a high-stress advertising career to creating a company focused on empathy cards, driven by her experience surviving cancer. Emily and Barrett discuss the rapid growth and subsequent burnout she experienced, the emotional and mental toll of such high stress, and the importance of reconnecting with one's authentic self amidst professional pressure. They cover a wide range of topics, including personal stories of financial insecurity, the search for purpose, self-acceptance, and the balance of ambition with self-care, emphasizing the significance of internal work and the healing power of genuine human connections and new beginnings. In this episode: (00:00) - Intro (05:19) - Emily's advertising background and first viral card (11:30) - Navigating business growth and challenges (18:42) - Merging with Knock Knock and burnout (27:04) - Barrett's story of burnout (32:06) - The aftermath of leaving a successful role (39:14) - Embracing quitting and self-discovery (55:53) - Facing setbacks and choosing a new path (01:01:55) - Redefining success and ambition (01:13:53) - A shift in self-perception (01:16:21) - Embracing vulnerability (01:18:25) - Letting go of burdens (01:22:14) - Rediscovering self-worth (01:24:58) - Navigating new ambitions (01:40:55) - Emily's beautiful future (01:41:48) - Who Emily is becoming (01:45:41) - Barrett's poem Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Tamara Winter is the Commissioning Editor at Stripe Press, the publishing imprint of Stripe, and a board member of the Institute for Progress and the Foundation for American Innovation. Previously, she worked as the head of strategy at the Charter Cities Institute, and at the Mercatus Center. She has written for the Chicago Tribune, Works in Progress, and a16z. She also wrote and hosted Beneath the Surface, a limited-run podcast about infrastructure and some of the most complex challenges facing our world. Known for her keen insights and high standards, Tamara is deeply passionate about storytelling, business development, and championing people with big ideas. This week, Barrett talks with Tamara about her exceptional career journey, from building a presence on Twitter to curating influential works at Stripe Press. Drawing from her upbringing as an African immigrant and the influence of her parents, Tamara reflects on the importance of surrounding oneself with high achievers, the value of curiosity, and the pursuit of excellence. She emphasizes the transformative power of storytelling, her love for tacit knowledge, and her vision for blending tech with story to influence the world. Barrett and Tamara also discuss the nuances of impactful work, the lasting influence of intentional connections, and Tamara's aspiration to inspire others while shaping a meaningful legacy through publishing. In this episode: (00:00) - Intro (03:39) - Tamara's journey to Stripe Press (06:47) - Turpentine and provocations (09:24) - Challenges and innovations in publishing (13:03) - The role of Stripe Press in Stripe's ecosystem (19:02) - The first book that captured Tamara's imagination (26:21) - Tamara's early days at Stripe (35:22) - Interviewing Jordan Mechner (37:48) - The duality of Teddy Roosevelt (40:13) - Remembering Charlie Munger (48:58) - The influence of mentors and unconventional career paths (01:04:55) - The value of high-quality authors and books (01:13:26) - The desire for excellence (01:16:08) - Family expectations and developing taste (01:23:54) - Principles for early career success (01:38:14) - Tamara's beautiful future (01:44:11) - Who Tamara is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Kanyi Maqubela is Managing Partner at Kindred Ventures, where he focuses his investment and formation work in theme areas including frontier technology, digital health, e-commerce, financial technology, and supply-chain/logistics. As an entrepreneur and operator, Kanyi is a co-founder at Heartbeat Health, the largest virtual heart health platform in the United States. He has also served as an Adjunct Professor at New York University Tisch School of the Arts. He lives in San Francisco with his family and serves as founding advisor for Screendoor Partners. This week, Barrett and Kanyi share a wide-ranging conversation about life, business, parenting, and more. They explore Kanyi's journey from apartheid South Africa to the U.S. venture capital scene, and how his consciously crafted identity influences his approach to work and life. They talk about the impact of COVID-19 on venture capital, the evolution of technology in society, and the role of scientific discovery in innovation. They also discuss the importance of maintaining diverse cultural spaces amidst algorithm-driven content, the balance between mysteries and secrets in business, and the importance of supporting independent creators. They share their reflections on purposeful parenting and its unconscious impact, highlighting themes of identity, creativity, and the intersection of individual and collective progress. In this episode: (00:00) - Welcome to Good Work (02:47) - Hip hop culture and the Kendrick-Drake beef (09:01) - The importance of identity and teaching (13:14) - How family history shaped Kanyi's identity (18:24) - The role of identity in personal and professional life (30:59) - Advice for founders (38:48) - How COVID reshaped the venture capital landscape (47:03) - On being “American-African” (01:00:52) - The intersection of neuroscience and technology (01:08:27) - The value of pseudoscience in innovation (01:19:16) - Mysteries vs. secrets in business (01:28:37) - Parenting and personal growth (01:34:17) - Kanyi's beautiful future (01:37:20) - Who Kanyi is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Benji Backer is the Executive Chairman and Founder of the American Conservation Coalition (ACC), the largest right-of-center environmental organization in the country, and the author of The Conservative Environmentalist: Common Sense Solutions for a Sustainable Future. A proud graduate of the University of Washington, Benji has been awarded the Fortune 40 Under 40, Forbes 30 Under 30, GreenBiz 30 Under 30, and Grist 50. He serves as a board member of the American Academy of Arts and Sciences' Climate Change Commission, the Wisconsin Conservative Energy Forum, and BridgeUSA. A frequent contributor to national media outlets, Benji is one of the leading youth environmental voices in the country. This week, Barrett talks with Benji about his early start in political activism inspired by John McCain, the intense bullying he faced in high school, and his efforts to bridge bipartisan divides in environmental advocacy. Benji shares his experiences with burnout and the difficult decision to step down from his leadership role at the ACC while continuing his mission toward nonpartisan environmental solutions. They discuss the dangers of perceived expertise without real experience, the necessity of adapting policies over time, and the importance of building bipartisan coalitions. In this episode: (00:00) - Intro (04:17) - Burnout and stepping down as CEO (12:35) - Reflecting on leadership and personal growth (29:22) - The importance of bipartisan climate solutions (33:17) - Benji's brand of conservatism (40:24) - Bullying and opposition in school (56:55) - Bridging the political divide and finding solace in nature (01:04:38) - Building coalitions in politics (01:16:48) - Political sensationalism (01:21:35) - Understanding different perspectives (01:30:07) - Republicans and environmentalism (01:33:40) - Start local (01:40:28) - How to create change (01:46:51) - Making the environment nonpartisan (01:47:57) - Who Benji is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Austin Mann is a talented photographer, adventurer, and technology influencer known for his captivating images and storytelling. With a passion for exploring the beauty of creation, Austin has traveled the world, capturing stunning photographs and sharing his experiences through his work. He has gained recognition for his expertise in using Apple products, particularly the iPhone, as powerful tools for photography and has been featured in Apple's "Shot on iPhone" campaign. This week, Barrett talks with Austin about his journey as a photographer, storyteller, and entrepreneur. They discuss the pivotal moments that shaped Austin's career, from his early days of hustling for a job at National Geographic to his collaboration with Apple on the groundbreaking "Shot on iPhone" campaign. Austin talks about his relationship with his wife and fellow artist, Esther Havens, and how their shared passion for socially impactful storytelling and empathy-driven photography has guided their work. Austin also discusses the importance of curiosity, determination, and meaningful intent in his work, as well as the power of photography to challenge, inspire, and enable others to explore the beauty of the world around them. In this episode: (00:00) Intro (05:11) - Austin's move to National Geographic (15:29) - Early influences (19:29) - The role of technology in photography (23:50) - The future of photography in the age of AI (32:47) - Austin's college years and faith journey (36:00) - A life-changing moment (38:45) - Finding purpose through faith and photography (43:04) - Austin reflects on his lightning photo  (49:20) - Early career and social impact work (56:27) - First iPhone review and growing recognition (01:07:34) - The Shot on iPhone campaign (01:11:58) - The surreal experience of seeing your work on billboards (01:14:39) - How Austin met his wife (01:21:05) - Austin's unique proposal (01:30:51) - Austin's mission and the life plan exercise (01:36:43) - Who Austin is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Joshua Scott is the creator and president of JHS Pedals. His YouTube series, The JHS Show, has garnered millions of views from audiences spanning the globe. Josh is passionate about the history and stories surrounding guitar technology and teaches in collaboration with museums, companies, and universities. Often considered the historical authority on guitar's sonic evolution from the sixties to the present day, Josh contributes his knowledge to historical archive preservations, auction appraisals, documentaries, and more. This week, Barrett talks with Josh about his journey from experimenting on YouTube to building a thriving community around guitar pedals and music. Josh shares his deep passion for music history, and how JHS Pedals has grown through authenticity, technology, and community engagement, despite facing rejection and online criticism along the way. They also discuss the importance of authenticity in marketing, the power of history, and the challenge of balancing creativity with business demands. In this episode: [00:00] - Intro [07:08] - Josh's journey with Ross Pedals [14:30] - Why excitement is a crucial part of the creative process [26:32] - Balancing excitement and execution [39:32] - The role of the team in decision-making [42:35] - Challenges in communication and collaboration [50:08] - The importance of story in creativity [01:05:10] - What makes a brand [01:16:19] - Staying authentic amidst rejection  [01:21:04] - The shift to YouTube [01:30:50] - How Josh keeps his show interesting [01:33:38] - Embracing criticism and personal growth [01:41:20] - Josh's beautiful future [01:45:36] - Who Josh is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Josh Kaufman is the bestselling author of books on business, applied psychology, and practical wisdom. His first book, The Personal MBA, is a top-selling business book worldwide, with more than 1 million copies sold. His second book, The First 20 Hours, introduced a universal research-based method of learning fun and useful skills. His third book, How to Fight a Hydra, a "fairy tale for the entrepreneur's journey," debuted at #1 in Modern Philosophy on Amazon. This week, Barrett and Josh cover a wide range of topics from thoughtful entrepreneurship to heartful parenting. They talk about the profound impact of letting go of assumptions, the trap of pursuing status, and how to live with wisdom and intention. Josh shares his experiences with strategic self-publishing, why he thinks about his books like an investment portfolio, and what it looks like to define success on your own terms. They also discuss how to evaluate priorities, why emotional clarity is necessary for breaking down barriers to creativity and action, the importance of playing the long game, and much more.  In this episode: [00:00] - Intro [03:04] - The chocolate quality debate [08:03] - Developing taste and preferences [17:01] - The art of audio and narration [30:53] - The business of books [41:20] - Building a book portfolio [46:27] - Choosing new projects and the paradox of choice [01:02:07] - Status games and trade-offs [01:15:49] - Setting the right priorities and dealing with trade-offs [01:27:44] - The power of questioning assumptions [01:34:30] - Parenting insights and reflections [01:41:24] - Building a home with intentionality [01:47:41] - Josh's beautiful future [01:49:28] - Who Josh is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Michelle Tam is the co-creator of the Saveur Award-winning food blog, Nom Nom Paleo. Together with her husband, Henry Fong, they've also produced a two-time Webby Award-winning cooking app, authored three New York Times bestselling cookbooks, have been nominated for a James Beard Award, and created a best-selling line of paleo spice blends. This week, Barrett talks with Michelle about her journey from pharmacist to pioneer in the Paleo community, and her transition to food and wellness. She discusses the creative process of developing cookbooks with her husband Henry Fong, their balanced approach to Paleo eating, and the foundational role of family in their business. Barrett and Michelle cover a wide range of topics including the importance of creative integrity, handling audience feedback, dealing with criticism, the impact of community, and the joys and challenges of running a food blog and app. Michelle also shares her insights on climate change, the importance of professional relationships, maintaining authenticity, and her undying passion for food which continues to drive her work and life. In this episode: [00:00] - Intro [02:43] - James Beard Award nomination [06:32] - Family and food philosophy [08:49] - The journey of Nom Nom Paleo [15:02] - Cultural reflections and family dynamics [27:45] - Career choices and immigrant influence [35:57] - Embracing playfulness in work and life [37:13] - Balancing passion and partnership [41:04] - The creative process behind cookbooks [48:21] - The impact of night shifts and discovering Paleo [52:23] - Food as medicine and personal growth [01:00:28] - Reflecting on success and personal standards [01:11:55] - Learning from trolls and thoughtful feedback [01:13:03] - Evaluating which opportunities to pursue [01:18:09] - Connecting with the food community [01:25:02] - Balancing life between two cities [01:30:45] - Designing the perfect kitchen [01:34:02] - Reflecting on personal and professional growth [01:36:57] - The importance of quality friendships [01:43:11] - The beautiful future Michelle is trying to create [01:44:38] - Who Michelle is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Andrew Farah is co-founder and CEO of Density Inc., where he has spent the last 10 years building real-time radar technologies for measuring how people use buildings. The company works with many in the Fortune 500, manufactures its anonymous radar systems in the United States, and has raised $227m in venture capital. Andrew lives near Golden Gate Park in San Francisco with his spouse, three daughters, and English Shepherd. This week, Barrett talks with Andrew about startup culture, building great teams, reading and contextualizing knowledge, and the essence of enthusiasm in leadership. They discuss the journey of personal and professional growth, the significance of humility in conflict, and the importance of feedback in establishing meaningful relationships and impactful businesses.  In this episode: [00:00] - Intro [02:34] - "Skateboard Andrew" [07:47] - LLCs and their impact on global GDP [14:23] - Seriousness vs playfulness in Andrew's career [18:53] - The practicality of having multiple founders [22:05] - Density's three core values [26:49] - Building ambitious and humble teams [33:30] - Enthusiasm vs passion [52:30] - Reading in context [01:01:24] - How boards help you grow as a leader [01:08:07] - Building rapport with board members [01:12:34] - Evaluating and responding to feedback [01:17:41] - Handling negative feedback and the importance of conflict for growth [01:26:27] - How Andrew would design an office space starting from scratch [01:35:39] - How Density's success would change the world [01:36:52] - Who Andrew is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Nathan Barry is the Founder and CEO of ConvertKit. In previous careers, Nathan has been a designer, author, and blogger. After learning the power of email marketing, he gave up a successful blogging career to go all-in on ConvertKit. Outside of work, Nathan spends his time playing soccer, woodworking, and chasing after his three boys. This week, Barrett and Nathan sit down for a candid conversation about the ups and downs of building a $40M company, and what they wish they had done differently. They also dive into their strategies for growing personal brands, the power of clear roles and communication in projects, building strong team relationships, creating a supportive yet high-performance company culture, and much more.  In this episode: [00:00] - Intro [04:20] - Why Barrett left ConvertKit [15:18] - Building confidence as a leader [22:59] - "We should have fired more people" [37:57] - Creating a healthy feedback culture [44:13] - Strategies for better communication [58:14] - Designing comp and benefits [01:07:46] - What we nailed on the growth side (and what we could have done differently) [01:23:10] - Lessons learned from Barrett's departure [01:36:20] - Podcasting for the long haul [01:52:16] - On brand differentiation [01:55:52] - Who Nathan is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Fil Aronshtein's journey is one of boundless curiosity, from his childhood dreams of becoming an inventor, architect, and astronaut, to his present-day mission of shaping the future of manufacturing. As the founder of Dirac, a company revolutionizing the manufacturing industry, he faced persistent rejection before finding his breakthrough. This week, Barrett talks with Fil about his vision for transforming manufacturing processes, and how that fits into a wider vision for a more expansive version of humanity. They dive into the intricacies of launching a new company and overcoming persistent rejection, as well as the larger implications of Fil's work for industries such as aerospace and defense. They also discuss the importance of personal agency and the power of community, exploring how Fil's early influences and passion for creating things fuels his vision for a more integrated and self-reliant future. In this episode: 00:00 - Intro 03:21 - Overcoming rejection 14:52 - Fil's transition to software 19:55 - Why Fil believes nothing is impossible  24:05 - Fil's go-to-market strategy 25:58 - The problem Dirac is solving 30:22 - How manufacturing affects everyone 41:48 - Why preserving the ability to manufacture is so critical 49:14 - Emotional vs logical reactions to nuclear energy: empathy, education, and exposure 56:19 - Fil's early interest in science and engineering 01:09:37 - Fil's role models and inspirations 01:15:51 - The compounding effect of community 01:27:30 - Fil's unbearably beautiful future 01:30:42 - Who Fil is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Polina Marinova Pompliano is the author of “Hiden Genius” and the founder of The Profile, a media organization that studies successful people and companies. Previously, she spent five years at FORTUNE where she covered technology and venture capital. As the author and editor of Term Sheet, FORTUNE's industry-leading dealmaking newsletter, Polina interviewed the industry's most influential dealmakers, including Melinda Gates, Steve Schwarzman, Richard Branson, and more. This week, Barrett talks with Polina about her career as a storyteller, personal growth, and the sacrifices required to pursue one's passion. Polina reflects on immigrating to the US from Bulgaria, her career in journalism, and the influence of marriage and motherhood on her ambitions. Together, they discuss building the resilience required to handle life's challenges, the importance of humanizing stories, and the pursuit of meaningful work.  In this episode: 00:00 - Intro 02:48 - What it's like to publish a very personal book 05:43 - How Polina's book impacted her relationships 08:44 - Communication emotion in different languages 13:58 - How Polina's early experiences have shaped her 23:00 - Polina's fullest version of herself 25:42 - How becoming a parent changes you 31:24 - The transition from curator to profiler 39:31 - The value in sharing personal stories 49:42 - Polina's and Barrett's experiences at UGA 56:08 - Can ambitious people have successful relationships? 01:03:37 - How Polina and her husband remain humble and connected  01:10:26 - Why resilience is so important 01:21:08 - On dealing with grief 01:26:40 - When success becomes the obstacle 01:31:06 - Making the right career decisions 01:35:02 - Find something and become the best at it 01:39:01 - Polina's advice to her younger self 01:41:19 - The future Polina is trying to create 01:43:25 - Who Polina is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Matt Mullenweg is co-founder of the open-source publishing platform WordPress, which now powers over 40% of all sites on the web. He is the founder and CEO of Automattic, the company behind WordPress.com, WooCommerce, Tumblr, WPVIP, Day One, Texts, and Pocket Casts. Additionally, Matt runs Audrey Capital, an investment and research company. He has been recognized for his leadership by Forbes, Bloomberg Businessweek, Inc. Magazine, TechCrunch, Fortune, Fast Company, Wired, University Philosophical Society, and Vanity Fair. Matt is originally from Houston, Texas, where he attended the High School for the Performing and Visual Arts and studied jazz saxophone. In his spare time, Matt is an avid photographer. He currently splits his time between Houston and San Francisco. This week, Barrett and Matt dive into a range of topics, from the importance of making informed decisions as a leader to the impact of sabbaticals on personal well-being. Matt shares insights on hiring philosophy, the future of web development, and the significance of human-centered design. He also discusses vulnerability in leadership, his evolving perspectives on technology, including artificial intelligence and decentralized computing, and his commitment to open-source values. In this episode: 00:00 - Intro 02:24 - Matt's trip to Antarctica and the importance of unplugging 07:51 - Matt's “ABCs” 10:33 - Transitioning from a scarcity to an abundance mindset 14:08 - How being a musician has shaped Matt's view of the world  18:48 - The value of music as a metaphor for collaboration and synchronization in creative endeavors 26:45 - Why Matt is described as a “learn-it-all” 28:19 - AI and technological evolution 35:07 - Making smart bets on new technologies 40:00 - Why competition is good for you 45:37 - Pace layering and how to optimize for the right things 53:03 - What Matt learned from taking a three-month sabbatical 01:07:11 - Matt's mission to democratize publishing, commerce, and messaging 01:13:37 - Why security is critical in the age of social media 01:16:19 - The Automattic Creed 01:22:57 - Finding new ideas and testing vs implementation 01:26:37 - Four qualities Matt looks for when hiring 01:32:15 - Matt's unbearably beautiful future Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Matthew Marshall is the Co-Founder and Chief Business Officer of New Story — a nonprofit pioneering solutions to end the global housing crisis. He serves on two nonprofit boards, CNU Atlanta and Citymakers Collective — a nonprofit teaching aspiring citymakers the holistic design principles of resilient, beautiful, and prosperous places. He holds a BBA from the University of Georgia and is a Y Combinator alumni, a World Economic Forum Global Shaper alumni, and Forbes' 30 Under 30 leader. This week, Barrett talks with Matthew about his experiences in countries like Haiti, Belize, Ghana, and Peru, and how that led to co-founding a nonprofit focused on the global housing crisis. They discuss New Story's mission to provide real generational change, and their innovative approach to sustainable housing. They also explore the intricacies of creating a meaningful workplace culture, effective leadership, and how emotional health and authentic connection helps achieve organizational goals.  In this episode: [00:00] - Intro [07:22] - The heart and “why” of New Story [12:30] - How Matthew and his co-founders decided what mission to pursue [17:34] - Working with purpose  [28:40] - Building a culture of innovation and impact at New Story [50:30] - Practices and habits of a strong organizational culture [57:07] - The power of praise in an organization [59:53] - Defining organizational values and culture [01:03:18] - Building community through shared experiences [01:10:28] - Navigating difficult conversations with emotional intelligence [01:16:52] - Growing as a leader and the importance of voice [01:29:42] - Foundational habits for sustaining performance [01:34:59] - The significance of roots and community in personal and professional life Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Julia DeWahl is a talented entrepreneur with a fascinating background in startups. Her roles at companies like Opendoor and SpaceX gave her a wealth of experience in growing companies and solving hard problems. She is currently the Co-Founder and President of Antares, which focuses on making and distributing small modular nuclear reactors. She is a passionate advocate for nuclear energy, which she talks about on her podcast, Age of Miracles. This week, Barrett talks with Julia about her diverse career trajectory, the nuances of transitioning between major roles, the challenges of shifting from software to hardware, and the exciting potential of nuclear energy. They also discuss leading organizations through massive growth, working with polarizing figures, how creative pursuits shape our careers, and the impact of family and friendship on work and life.  In this episode: 00:00 - Intro 02:14 - Julia's experience traveling after college 08:49 - How Julia's creative interests fit into her career path 19:25 - Julia's path into startups 25:33 - Choosing the right problems to work on 31:50 - How financial freedom impacts what projects we work on 43:19 - The transition from software to hardware 51:12 - How family and becoming a parent changes your work 01:08:24 - Joining SpaceX 01:14:32 - Leadership lessons from SpaceX, Elon Musk, and Gwynne Shotwell 01:25:58 - What pulled Julia into the world of nuclear energy  01:32:15 - Why writing in public and launching a podcast is a "Bat Signal" 01:37:03 - Learning more about nuclear 01:42:20 - Launching a nuclear energy startup 01:48:42 - Julia on who she is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Ryan Delk is an entrepreneur and investor with a deep-seated passion for revolutionizing education. As the latest venture in his career, Ryan founded Primer, a company that aims to disrupt the traditional educational model by integrating the personalized, high-agency principles of homeschooling and microschooling with advanced technology. Although he grew up in the South, he has built deep roots in the Bay Area's startup scene and a record of meaningful contributions with companies like Gumroad and Omni. Now, Ryan is focusing his seemingly endless energy on education reform. This week, Barrett and Ryan dive into a wide array of topics around the current state and future of education, personal growth, and entrepreneurship. They explore Ryan's homeschooling background and its profound influence on his perspective on learning and efficiency—key principles that now underpin Primer's educational approach. They discuss Ryan's journey from disillusionment with established bureaucracies to creating a flexible, high-agency learning environment. They also explore the delicate balance between personal ambition and family life, an insider's view of startup culture, and the critical, sometimes existential, problems that today's founders are choosing to tackle.  In this episode: 00:00 - Intro 01:45 - The frozen banana stand 06:37 - From college dropout to Silicon Valley innovator 29:26 - The power of networking and adding value in tech 35:05 - Going the extra mile 39:48 - The importance of tackling hard problems 45:41 - Starting earlier on harder problems 56:15 - Micro schools: a revolutionary approach to education 01:07:22 - The role of teachers and unions in education reform 01:12:06 - Empowering teachers and valuing education 01:15:06 - The impact of transforming education 01:21:59 - Building a culture of ambition and agency 01:23:44 - Unlocking potential and undiscovered talent 01:32:29 - Balancing professional aspirations with family life 01:40:34 - Envisioning a future shaped by high agency and motivation 01:44:08 - Reflecting on personal growth and family dynamics Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Packy McCormick is known for his unique insights into technology and startups. As the founder of Not Boring, he's built a passionate audience of more than 200,000 people through his knack for deep analysis and genuine storytelling. Packy is a vibe-setter with a career spanning writing, investing, and podcasting (to name a few). Over the past four years, Packy has built Not Boring into one of the most trusted, hilarious, and unique publications covering the bleeding edge of deep tech startups working to solve hard but important problems. This week, Barrett talks with Packy about everything from the complexities of creating content that remains true to its roots while expanding to new audiences, to the personal growth that comes from never giving up. They discuss the financial and societal implications of investing in futuristic ideas, the significance of intellectual honesty in storytelling, particularly with contentious topics like nuclear energy, and the importance of optimism despite market downturns and societal challenges. Packy shares his optimistic vision for the future, fueled by technology and innovation, and his dedication to contributing to a world where work not only shapes individuals but drives prosperity for everyone. In this episode: 00:00 - Intro 02:12 - Packy's take on Not Boring's strategy 09:15 - The personal side of professional growth 15:11 - Embracing change and reflecting on success and the journey ahead 33:48 - An optimistic outlook in a downturn 36:32 - Reflecting on missed opportunities and fundraising challenges 38:20 - Rethinking venture capital 41:43 - VC vs charity for societal impact 47:05 - Imagining the future evolution of Not Boring 53:45 - Building an audience today 01:01:40 - The roots of optimism and its impact on entrepreneurship 01:10:43 - The state of journalism and public perception 01:13:57 - Exploring nuclear energy through podcasting 01:20:46 - Financial and creative dynamics of podcasting 01:24:53 - Reflections on nuclear energy and public sentiment 01:35:40 - Personal growth through creative work Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Sophie Purdom has built her career in the climate tech industry, helping to bridge the gap between environmentalism and business. As the co-founder of CTVC and the founder and managing partner of Planeteer Capital, Sophie's work focuses on educating, enabling, and orchestrating significant change within the world of venture capital and companies tackling the climate crisis.  This week, Barrett talks with Sophie about a wide range of topics from the personal to the professional. They dive into the desire to make an impact with their careers, the importance of establishing meaningful relationships and partnerships, and the evolution of climate tech. Sophie shares her perspective on the various sectors influenced by the climate crisis and the importance of the right skillset for founders in the industry. Emphasizing the compounding effects of incremental actions and the significance of aiming for long-term relevance, Barrett and Sohpie explore the intersection between personal values, the journey of entrepreneurship, and the collective endeavor to move toward a sustainable future. In this episode: 00:00 - Intro 02:19 - Sophie's unique path to climate tech 04:56 - The intersection of business and environmentalism 05:35 - The power of curiosity and diverse interests 09:45 - Aligning capitalism with environmental goals 12:17 - Sophie's approach to building a sustainable future 17:05 - Navigating challenges and opportunities in climate tech 37:26 - Community building and the value of networks 42:39 - Reflecting on personal wellbeing and professional goals 49:49 - The personal cost of sacrifice and finding balance 52:00 - The early days of CTVC 54:20 - Exploring business, leadership, and impact 01:07:02 - Navigating the climate tech landscape 01:18:32 - Envisioning the future and personal growth Connect with Sophie LinkedIn: https://www.linkedin.com/in/sophiepurdom X / Twitter: https://twitter.com/SophiePurdom Planeteer Capital: https://planeteercapital.com Connect with Barrett Barrett's newsletter: https://BarrettBrooks.com X / Twitter: https://twitter.com/barrettabrooks Instagram: https://www.instagram.com/barrettabrooks Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

Anne-Laure Le Cunff is a neuroscientist, writer, and founder of Ness Labs, a platform dedicated to exploring the intersection of neuroscience and personal development. Not only has she cultivated a thriving online community, she also has a remarkable track record of academic achievements coupled with a deep passion for making scientific research accessible to all. Anne-Laure's journey is one of impressive breadth — from leaving Google to pursue her Ph.D., to embracing her Algerian roots, she embodies the spirit of intentional living and learning. Anne-Laure  This week, Barrett talks with Anne-Laure about a wide range of subjects revolving around personal growth, intellectual curiosity, and authentic living. They discuss the value of maintaining an anti-library, highlighting the perpetual journey of learning, as well as share their unique approaches to reading and book collection. They also touch on pivotal career decisions, intuitive business partnerships, and the transformative effects of openly sharing knowledge. Anne-Laure also shares her insights on the importance of intuition, acknowledging emotions in decision-making, and embracing one's cultural identity while navigating the intricate webs of relationships and community building. In this episode: [00:00] - Intro [01:59] - Liminal moments and navigating life's crossroads [05:41] - Lessons from neuroscience on embracing the in-between [10:44] - The power of intuition in decision making [30:07] - Cultural roots and identity [40:03] - Learning from failure [46:38] - Ness Labs [48:34] - The journey of learning and growth [49:22] - The power of authenticity and community [50:07] - Embracing personal evolution [51:35] - The impact of public learning and mistakes [53:00] - Exploring inner growth through psychedelics [54:47] - Ayahuasca experiences [57:42] - The significance of ancestral pain and healing [01:09:41] - Creative process and the virtue of writing in public [01:15:44] - Navigating between academic research and public engagement [01:19:30] - The personal content diet and the anti-library concept [01:27:53] - Envisioning the future and reflecting on personal growth Get full show notes and links at https://GoodWorkShow.com. Watch this episode on YouTube: https://www.youtube.com/@barrettabrooks.

Jerry Colonna is a coach and facilitator known for integrating the principles of self-awareness and mindfulness into entrepreneurial leadership. He is the CEO of Reboot and the author of the influential books Reboot and Reunion. Through his work, Jerry has established himself as a guiding force in the world of leadership, advocating for a harmonious balance between personal well-being and professional excellence. His influence continues to grow as he teaches others to look within themselves to lead with integrity, compassion, and authenticity. This week, Barrett talks with Jerry about the complex landscape of leadership and the significance of fostering deep connections and a sense of belonging within the business world. They discuss Jerry's belief in merging profitability with social responsibility in business, the value of emotional intelligence and vulnerability in leadership, the challenges and opportunities of coaching, and the importance of looking inward for personal and professional development. They also explore how business leaders can encourage positive systemic change and create environments that prioritize human connection and empathy, paving the way for a stronger sense of community. In this episode: [02:46] - Jerry's journey from executive to holder of stories [03:09] - The power of presence and emotional rapport [06:53] - Exploring inner work and radical self-inquiry [09:48] - Learning to hold space for others [13:57] - The impact of coaching and psychoanalysis on leadership [20:22] - Embracing pain and grief for personal growth [26:33] - The journey of healing and letting go [32:05] - The importance of community and belonging [39:00] - Confronting social issues and embracing humanity [46:00] - Reflecting on economic prosperity and its purpose [46:53] - The role of business in society [48:17] - Personal stories of business and social responsibility [49:58] - Why climate change is a global emergency [50:30] - The human cost of conflict and separation [53:30] - Leadership, belonging, and the CEO's role [01:01:31] - The power of ancestral stories and belonging [01:15:35] - Embracing leadership and creating belonging [01:16:58] - Tools and insights for effective coaching [01:25:03] - Envisioning an unbearably beautiful future Get full show notes and links at https://GoodWorkShow.com. Watch the full episode on YouTube: https://www.youtube.com/@barrettabrooks. Connect with Jerry Jerry on Twitter Jerry on LinkedIn Reboot Connect with Barrett GoodWorkShow.com BarrettBrooks.com Twitter Instagram Subscribe and stay in touch Apple Podcasts Spotify YouTube

Hannah Ritchie is the deputy editor at Our World in Data and the author of Not the End of the World, a data-driven guide to solving the climate crisis. A seasoned scientist and a passionate advocate for environmental issues, Hannah brings to the table a wealth of knowledge drawn from her experiences, including her involvement in the Paris Climate Agreement. Her work is deeply rooted in her early awareness of climate change and her subsequent journey through fear, frustration, and ultimately, a resolve to seek out data-driven solutions. This week, Barrett talks with Hannah Ritchie, diving into a range of topics including the pivotal shift in global climate targets, the emotional toll of being an environmentalist, and the importance of critical questioning in data quality control. Hannah recounts her inspirations, the importance of diverse viewpoints in her learning, and the responsibilities that come with her various public-facing projects. Together, they explore the critical intersection of emotion, logic, and activism within the context of environmental and climate issues. They underscore the significance of optimism, strategic thinking in addressing environmental challenges, and the need for incremental yet transformative progress that combines the pursuit of knowledge with tangible action. In this episode: [01:47] - The complexities of communicating science [07:19] - From NPR mistakes to TED Talks: the journey of public speaking [11:01] - A personal dive into climate reality [16:45] - Choosing science over journalism [21:56] - COP 21: a turning point in climate optimism [27:42] - From childhood anxiety to global action [35:39] - Maintaining hope amidst climate anxiety [37:52] - Understanding context in data and news [38:50] - Navigating social media with optimism [39:30] - The power of optimism and solution-oriented thinking [41:16] - Activism and engagement: a path to overcoming anxiety [41:53] - Innovative solutions to environmental challenges [44:06] - The importance of support systems and mentorship [49:36] - Building a diverse team for problem solving [57:23] - The challenges and rewards of data analysis [01:07:32] - The impact of personal and industry viewpoints on research [01:12:18] - The power of data in environmental solutions [01:13:38] - The art of changing minds through data [01:18:19] - Navigating the complexities of environmental data [01:23:35] - The role of beauty and biodiversity in sustainability [01:29:12] - Business opportunities in solving environmental problems [01:34:50] - Personal reflections and future aspirations Get full show notes and links at https://GoodWorkShow.com. Watch the full episode on YouTube: https://www.youtube.com/@barrettabrooks. Connect with Hannah HannahRitchie.com Hannah on Twitter Hannah's Substack - Sustainability By Numbers Our World in Data Connect with Barrett GoodWorkShow.com BarrettBrooks.com Twitter Instagram Subscribe and stay in touch Apple Podcasts Spotify YouTube

James Clear, best known for his game-changing book Atomic Habits, is a thought leader in the world of behavior change and personal development. His work has not only garnered a massive following but has also significantly shaped the landscape of productivity and habit formation. His expertise has helped millions of people by providing actionable insights into making small but meaningful changes that lead to lasting success. This week, Barett talks with James about his creative process and the rigorous editing that finalized his groundbreaking book. James opens up about his values, such as maintaining high standards and preparing for life-altering results without entitlement. They discuss the personal shift that took place after James became a father, and the subsequent re-evaluation of his work-life priorities. James also shares his framework for balancing past, present, and future mindsets, and his methodology for continuously generating high-quality content. Barrett and James also explore the pursuit of excellence, understanding the role of luck and preparation, and the profound impact of life partnerships on creativity and growth. In this episode: [02:06] - The genesis of the 3-2-1 newsletter format [04:30] - James Clear on personal stories and audience connection [20:38] - Parenting insights: passing down mindsets and beliefs [32:49] - The creative process and striving for excellence [38:59] - Setting ambitious goals for book sales [40:13] - The power of strategic promotion and audience engagement [42:59] - The journey from entrepreneur to bestselling author [44:04] - Leveraging opportunities and learning from others [47:24] - The transition from entrepreneur to writer [01:02:59] - Navigating success and the impact of parenthood [01:14:41] - Choosing the right life partner for personal and professional growth [01:18:52] - Exploring self-interest, time, money, and love [01:20:05] - The power of love in work and life [01:21:13] - Creative inputs and outputs: sharing the byproducts of your workflow [01:22:31] - The transformative power of reading [01:27:15] - The evolution of reading habits and their impact [01:32:38] - Navigating life choices and embracing generosity [01:38:18] - The interconnected web of creative outputs [01:41:10] - Envisioning an unbearably beautiful future [01:47:50] - Reflecting on personal growth and future aspirations Get full show notes and links at https://GoodWorkShow.com. Watch the full episode on YouTube: https://www.youtube.com/@barrettabrooks. Connect with James  JamesClear.com Atomic Habits The 3-2-1 Newsletter James on Twitter James on Instagram Connect with Barrett GoodWorkShow.com BarrettBrooks.com Twitter Instagram Subscribe and stay in touch Apple Podcasts Spotify YouTube

Welcome to Good Work with Barrett Brooks! If we don't know each other yet, my name's Barrett and this is the trailer for my new podcast. I'm so excited for you to check it out because this is the show I've always wanted to exist. It's long-form interviews with people who are using their careers to make the world a better place.  Each week, we're going to be talking about a wide range of topics and issues, but what everything comes back to are these two driving questions I've had throughout my career:  What is it that allows some people to reach their full potential over time? Why do some of those people use their potential to orient toward making a difference in the world? That's what inspires me, and that's what this show is about. My hope is that over the years we might spend hundreds or even thousands of hours together through this show, and that by listening, you might be inspired to use your career to make the world a better place. That you might set your sights a little bit higher, be a little bit more ambitious, be a little bit more of service to others.  So I'd love for you to join me on this journey. Our first three episodes will be dropping soon. You can subscribe in Apple Podcasts, Spotify, or wherever you listen to podcasts. Let's Connect BarrettBrooks.com Twitter LinkedIn