The Barron Report

Dive into the future of dining as industry experts explore the transformative potential of AI in restaurants. This eye-opening discussion reveals how artificial intelligence is set to revolutionize customer service, operational efficiency, and personalization—while preserving the essential human touch that makes dining special. Learn how restaurant leaders are navigating the delicate balance between cutting-edge technology and authentic hospitality.~This episode is sponsored by: Gusto → https://gusto.pxf.io/PBN ~#1 rated HR platform for payroll, benefits, and moreWith Gusto's easy-to-use platform, you can empower your people and push your business forward. See why over 400,000 businesses choose Gusto.RestaurantTech #AIInDining #HospitalityInnovationGet Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory

The three essential Go-To-Market strategies for restaurant tech companies by Paul Molinari of Popcorn GTM. The strategies include: defining your Ideal Customer Profile (ICP) to focus your efforts on specific restaurant segments; mastering the sales process through clear lead qualification and team alignment; and leveraging strategic partnerships with POS systems and complementary services to expand reach and enhance product value. These strategies are critical for restaurant tech vendors to succeed in the increasingly competitive and rapidly evolving hospitality technology landscape.~This episode is sponsored by: Gusto → https://gusto.pxf.io/PBN ~#1 rated HR platform for payroll, benefits, and moreWith Gusto's easy-to-use platform, you can empower your people and push your business forward. See why over 400,000 businesses choose Gusto.RestaurantTech #GTMStrategy #HospitalityInnovationGet Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory

With nearly 20% of America's food imported, tariffs up to 145% on Chinese goods are driving up costs for essential ingredients. Consumer pushback is rising as restaurant prices increase, with over half of Americans spending less on dining out. Large chains can absorb some costs, while independent restaurants struggle with narrower margins. Despite some relief from lower oil prices and slowing inflation, economists warn that tariffs could reverse progress, and the Fed is unlikely to cut interest rates this year due to stagflation concerns. Restaurants must balance price adjustments with customer retention strategies to navigate these challenging economic conditions.~This episode is sponsored by: Gusto → https://gusto.pxf.io/PBN ~#1 rated HR platform for payroll, benefits, and moreWith Gusto's easy-to-use platform, you can empower your people and push your business forward. See why over 400,000 businesses choose Gusto.RestaurantEconomics #TariffImpact #DiningIndustry2025Get Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory

In this insightful episode of The Restaurant Report, host Paul Barron and Sam Oches from Informa's Restaurant & Food Group analyze the critical challenges and opportunities facing the restaurant industry in 2025. They dive into corporate layoffs affecting major brands, the impact of Trump's tariffs on supply chains, tech integration challenges, and the evolving role of third-party delivery. The conversation balances concerns about declining margins and consumer price sensitivity with optimism about hospitality's importance and potential growth opportunities later in the year, providing restaurant professionals with valuable perspective on navigating the current market landscape.RestaurantIndustry #FoodServiceTrends #RestaurantTechnologyGet Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory

In this eye-opening episode of The Restaurant Report, Abhinav Kapur, founder and CEO of Bikky, reveals how AI and data analytics are reshaping the restaurant industry. From voice ordering systems to customer retention strategies, Kapur shares insights gained from analyzing 350 million guest profiles across major brands like Bojangles and Dave's Hot Chicken. Learn why 80% of guests never return after their first visit, how the remaining 20% drive up to 75% of revenue, and why automation concepts like Sweetgreen's Infinite Kitchen are delivering dramatically improved profit margins. Whether you're running a QSR, fast casual, or traditional restaurant, this conversation offers practical guidance on using data to thrive in today's challenging market.~This episode is sponsored by: Gusto → https://gusto.pxf.io/PBN#1 rated HR platform for payroll, benefits, and moreWith Gusto's easy-to-use platform, you can empower your people and push your business forward. See why over 400,000 businesses choose Gusto.#RestaurantTech #AIinHospitality #CustomerRetentionGet Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory

In a recent Restaurant Report podcast episode, Bloomberg Intelligence analyst Michael Halen shared insights on restaurant industry trends, highlighting AI integration at companies like Chipotle, management changes at major chains, and Chili's remarkable 31.4% same-store sales growth under Kevin Hochman's leadership. Halen discussed Shake Shack's new kitchen innovation lab aimed at improving drive-thru efficiency, the healthy eating category's continued growth driven by Gen Z preferences, and predicted increased deal-making activity for 2025 as restaurant operations focus on fundamentals first, followed by effective marketing strategies.~This episode is sponsored by: Gusto → https://gusto.pxf.io/PBN#1 rated HR platform for payroll, benefits, and moreWith Gusto's easy-to-use platform, you can empower your people and push your business forward. RestaurantInnovation #FoodServiceTrends #RestaurantTechGet Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory

McDonald's recent partnership with Doodles marks a significant leap into Web3 and culture marketing for the fast-food giant. This collaboration, launching on November 18, 2024, introduces a holiday-themed campaign called "GM Spread Joy" that blends physical and digital experiences12.The campaign features:Limited-edition McCafé cups with custom Doodles artworkA digital "pack-ripping" experience through the McDonald's appUnlockable digital wearables and animated contentThis partnership demonstrates how restaurant brands can leverage Web3 technologies for loyalty programs and cultural engagement. By collaborating with Doodles, a Web3 entertainment brand that evolved from an NFT project, McDonald's is tapping into a younger, tech-savvy audience#RestaurantInnovation #DigitalMarketing #BrandEngagement

The restaurant industry faces a complex future in 2025, grappling with inflation, changing consumer behaviors, and technological advancements. Successful chains are focusing on providing everyday value rather than relying on discounts. Fast casual restaurants are experiencing challenges due to oversaturation and lack of drive-thrus. Technology investments, including kitchen automation and drone deliveries, are becoming crucial for efficiency. Changing consumer spending habits, particularly among low-income individuals, are impacting sales. While easier year-over-year comparisons may provide some relief, ongoing economic pressures continue to shape the industry landscape. Restaurants that can adapt to changing preferences, leverage technology, and offer consistent value are likely to outperform in this evolving market.#RestaurantIndustry2025 #TechDrivenDining #AdaptToThrive

The National Restaurant Association (NRA) is addressing the food service industry's workforce shortage by focusing on attracting, training, and retaining employees. To combat the decline in young workers, the NRA has launched initiatives like "Restaurants Work" and expanded educational programs. The organization is also prioritizing apprenticeship programs and structured career paths to increase job satisfaction and retention. Additionally, the NRA is working to make the industry more inclusive and accessible to all, while emphasizing the importance of embracing technology to stay competitive.#NRAWorkforceInitiative #FutureOfFoodService #RestaurantCareerPaths

Fred LeFranc, founder of Results Through Strategy, shared insights on restaurant industry leadership, technology, and trends during a Prosper Forum podcast. He emphasized the importance of organizational assessments, adaptability in a dynamic business environment, and using technology to enhance existing strengths. LeFranc praised brands like Chick-fil-A and First Watch for effective tech integration, highlighted the value of data analytics, and discussed successful strategies from brands like Cava and Chili's. He stressed the importance of creating emotional connections with guests and cautioned against operational decisions that might hinder excellent service delivery.RestaurantInnovation #HospitalityLeadership #DiningExperience

Anand Gala, managing partner of Galla Investments, shared his approach to investing in the restaurant industry during the Prosper Forum event. With a background in franchising and operations, Gala focuses on "adolescent franchisors" - brands with 25 to 250 units that have potential for growth. He emphasizes the importance of finding the right partners, valuing leadership qualities like adaptability, and focusing on fundamental operational improvements. Gala cautions against the overwhelming "tsunami of technology" in the industry, advocating for mastering basics like labor scheduling and inventory management before adopting advanced solutions. His investment strategy prioritizes long-term value creation over rapid growth, aiming to build sustainable, profitable businesses through operational excellence and strategic partnerships.

The Evolution of Food Halls and Emerging Brands in the Face of Economic ChallengesIn this episode of The Restaurant Report, host Paul Barron and guest co-host Amy Hom, experts in the restaurant industry and consumer sentiment, delve into the fascinating world of food halls and emerging brands. Despite current economic challenges, such as rising prices and inflation, which have reduced restaurant visits, food halls, and innovative culinary concepts are showcasing significant growth and resilience.The episode starts with a discussion on Wonder Food Hall, a unique concept that recently raised an impressive $700 million in funding. Wonder Food Hall stands out by bringing together a diverse array of local and regional culinary offerings under one roof, creating a one-of-a-kind dining experience for patrons. Barron and Hom explore the factors contributing to Wonder Food Hall's success and its potential impact on the broader food hall landscape.Next, the hosts shift their attention to Avalon Food Hall, a relatively new concept in Alpharetta, Georgia. Avalon Food Hall houses a collection of local and regional restaurants, bakeries, and culinary businesses, providing a vibrant and communal dining experience. Barron and Hom analyze the key elements that set Avalon Food Hall apart and discuss how it caters to consumers' evolving preferences, seeking unique and authentic culinary experiences.In the final segment, the podcast deeply delves into BFF Burgers, a startup brand in Shoma Bazaar. Based on their expert observations, Barron and Hom conduct a comprehensive AI outline and project analysis. They examine BFF Burgers' business model, menu offerings, and growth potential, providing valuable insights for aspiring restaurateurs and industry professionals.Throughout the episode, Barron and Hom offer expert commentary on the evolution of food halls and the rise of innovative culinary concepts. They discuss how these trends are shaping the restaurant industry and provide valuable insights into emerging brands' strategies to thrive in the face of economic challenges.Our experts have created a new feature in the podcast - The Drawing Board- offering ideas and strategies for rising star brands to develop steps to success.Executive SummaryBFF Burgers is a lifestyle burger brand based in Miami, Florida, that has successfully connected with an emerging demographic and young families. With its excellent graphic and design style, strong social media presence, and high-quality products, BFF Burgers has achieved a consumer sentiment score of 82.8 out of 100, comparable to the top 25 Fast-Casual restaurant brands. Through targeted strategies, the company seeks to expand its customer base, develop a stronger lifestyle connection, increase average check size, and enhance its brand vision.Market Analysis The fast-casual burger market in Miami is highly competitive, but BFF Burgers has successfully carved out a niche by appealing to Latin females and young families. The company's strong social media presence and influencer partnerships have been critical to its success. However, expanding the customer base is possible by attracting more male customers and developing a stronger lifestyle connection with family-based consumers.Marketing StrategyExpand male customer base:Introduce menu items and promotions tailored to male preferencesCollaborate with male influencers and athletes to showcase the brandSponsor male-oriented events and sports teamsDevelop a lifestyle connection for family-based consumers:Create family-friendly dining experiences and promotionsEngage with parent and family-focused influencers and bloggersParticipate in community events and support local schools and organizationsImplement an upsell model:Train staff to suggest add-ons and premium menu itemsOffer combo deals and loyalty rewards to encourage higher spendingIntroduce limited-time offerings and seasonal specialsEnhance brand vision through high-level influencers:Partner with well-known chefs, celebrities, and lifestyle influencersCollaborate on signature menu items and exclusive eventsLeverage influencer content to showcase the brand's personality and valuesFinancial Projections Based on the implementation of the above strategies, BFF Burgers expects to:Increase male customer base by 20% within the first yearBoost average check size by 15% through upsell initiativesAchieve a 25% increase in overall sales revenue by the end of year twoAllocate 10% of the marketing budget to influencer partnerships and collaborationsConclusion By focusing on expanding its customer base, developing a stronger lifestyle connection, implementing an upsell model, and enhancing its brand vision through high-level influencer partnerships, BFF Burgers is well-positioned for continued growth and success in the competitive Miami fast-casual burger market. With its unique positioning and strong consumer sentiment, BFF Burgers has the potential to become a leading lifestyle burger brand in the region.

In this episode of "The Restaurant Report," host Paul Barron is joined by Zach Goldstein, CEO of Thanx, a leading restaurant customer engagement platform. The discussion delves into the evolving landscape of consumer sentiment toward dining out, with a particular emphasis on Gen Z's unique behaviors and preferences.As the restaurant industry grapples with declining consumer sentiment and lower frequency rates, Zach and Paul explore the role of loyalty programs in addressing these challenges. They shed light on how Gen Z's definition of dining out fundamentally differs from previous generations and how this shift reshapes the industry's customer engagement approach.Throughout the episode, Zach shares valuable insights and strategies for operators seeking to adapt to this changing consumer landscape. He discusses the power of personalization, the importance of seamless digital experiences, and the potential of data-driven loyalty programs to foster long-lasting relationships with Gen Z diners.Key Takeaways:Understanding Gen Z's unique dining preferences and behaviorsThe declining consumer sentiment towards dining out and its impact on the industryHow loyalty programs can be leveraged to attract and retain Gen Z customersBest practices for creating personalized and engaging loyalty experiencesThe role of technology and data in driving successful loyalty programsWhether you're a restaurant owner, operator, or simply interested in the future of the dining industry, this episode offers valuable insights and actionable strategies to navigate the changing consumer landscape and win over the next generation of diners.Join Paul Barron and Zach Goldstein as they delve into the future of restaurant loyalty programs and explore how operators can adapt to the evolving demands of Gen Z consumers.

In this episode of The Restaurant Report, Paul Barron, a forward-thinker in technology and media, engages in a thought-provoking conversation with the CEO of ConverseNow, a company at the vanguard of AI-driven drive-thru technology. Together, they delve into the transformative power of artificial intelligence in reshaping customer service within the fast-food industry and beyond. Highlights of their discussion include:The Evolution of AI: An in-depth analysis of the current state of AI technology and its potential trajectory. They explore emerging trends, potential breakthroughs, and the ethical considerations of increasingly autonomous systems. The conversation illuminates how AI's rapid advancement will continue to alter the landscape of various industries, emphasizing adaptability and innovation.Adoption Process in the Restaurant Business: A comprehensive breakdown of how restaurants can integrate AI-driven solutions like ConverseNow's technology. They discuss the step-by-step process for onboarding, the challenges restaurants face during this digital transformation, and the tangible benefits such as improved efficiency, personalized customer experiences, and increased profitability. The dialogue also covers strategies for overcoming resistance to technological adoption within traditional business models.Building In-House Large Language Models: The dialogue critically examines why many enterprises or brands choose not to develop their large language models, despite the apparent advantages. They explore the complexities, costs, and expertise required to build and maintain these systems. The conversation highlights the importance of partnerships with specialized AI companies that offer scalable, customizable, and cost-effective solutions, enabling businesses to leverage the power of AI without the need for in-house development.This episode offers a rare glimpse into the future of AI in service industries, providing valuable insights for entrepreneurs, business leaders, and anyone interested in the intersection of technology, innovation, and customer service. Join us to uncover the practicalities and possibilities of AI, through the experiences of two industry pioneers leading the charge towards a more efficient, personalized, and tech-driven future.Savor.fm is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Welcome to The Restaurant Report, where we delve into the exciting resurgence of casual dining trends in the hospitality industry. As consumers start to venture out again for dining experiences, casual eateries are seeing a significant uptick in popularity. In this episode, we explore the reasons behind this shift and what it means for the future of casual dining establishments.Today's Guest - Hal Lawlor, President and COO of Smokey BonesSmokey Bones is a growing casual dining brand known for its delicious barbecue and creative menues. At the helm of this culinary adventure is Hal Lawlor, a seasoned professional with years of experience in the restaurant industry. Join us as we discuss:The factors driving the renewed interest in casual dining include changes in consumer behavior, the rise of the foodie culture, and the desire for unique dining experiences.Social media and online reviews shape consumer preferences and how restaurants can leverage these platforms to attract more customers.The importance of menu innovation and the role of seasonal and local ingredients in attracting and retaining customers.The future of casual dining trends and what to expect in the coming years, including the influence of technology and the growing demand for personalized dining experiences.Please tune in to our podcast as we chat with industry experts, restaurant owners, and food enthusiasts to uncover the latest casual dining trends and what they mean for the hospitality industry. Don't miss out on this informative and engaging discussion!

In a recent episode of the Restaurant Report Podcast, Sean Kennedy, Executive Vice President of Public Affairs at the National Restaurant Association, discussed several critical issues impacting the restaurant industry. Kennedy, who joined the association in June 2019, sheds light on the Association's advocacy efforts and strategic initiatives to support restaurant operators nationwide.We discussed various regulations that could affect the restaurant industry in ways we have not seen in the past two decades.Credit Card Competition Act: Addressing Swipe Fee ChallengesOne of the major topics discussed in the podcast is the Credit Card Competition Act. Kennedy emphasizes how credit card swipe fees often rank as the third highest cost for restaurants, following food and labor expenses. The proposed act seeks to introduce greater competition among banks by requiring the issuance of new cards to support at least two processing networks. This move aims to alleviate the financial burden imposed by swipe fees on restaurant businesses.NLRB 2023 Joint Employer Final Rule: Implications for Franchise OperatorsKennedy delves into the implications of the NLRB's 2023 Joint Employer Final Rule, which broadens the circumstances defining joint employer status under the National Labor Relations Act (NLRA). This rule change significantly increases liability risks for operators engaged in franchisor-franchisee relationships or independent contracts for onsite services. Kennedy highlights the Association's support for Congressional actions aimed at overturning this rule to protect operators' interests.FTC "Junk Fees" Proposal: Impact on Restaurant Pricing and TransparencyThe discussion extends to the Federal Trade Commission's proposed rule on "unfair or deceptive fees," targeting industries including restaurants. Kennedy outlines the potential consequences of the proposed rule, which could compel restaurants to eliminate various surcharges and adopt a pricing model reflecting total costs per item. This shift not only imposes substantial compliance costs but also diminishes customer transparency and affects the wages of tipped employees.Preserving the Tip Credit: Clarifying MisconceptionsKennedy addresses misconceptions surrounding the tip credit and labor groups' efforts to eliminate it. Contrary to claims of subminimum wages, Kennedy explains that tipped workers already earn at least the minimum wage, with tips supplementing their earnings. Preserving the tip credit is crucial for maintaining the current wage structure and ensuring fair compensation for tipped employees across the industry.Listen to the entire Episode and Subscribe!Savor.fm is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

In this episode, Paul Barron discusses the fascinating world of dynamic pricing strategies and the potential role of AI in reshaping menu modeling. Ashwin Kamlani, the CEO of Juicer, joins him as they explore the exciting possibilities that lie ahead in the food service industry.Ashwin Kamlani, CEO of Juicer: Ashwin Kamlani, an expert in AI and its applications, joins Paul Barron to discuss the potential of AI in revolutionizing menu modeling. As the CEO of Juicer, Ashwin has a unique perspective on how artificial intelligence can be harnessed to optimize menu pricing and enhance customer experiences.The Evolution of Dynamic Pricing: Dynamic pricing is not a new concept, but it's gaining newfound significance in today's fast-paced and data-driven world. Dynamic pricing has entered foodservice traditionally associated with industries like airlines and ride-sharing services. Ashwin takes us through the fundamental principles of dynamic pricing and why it's becoming increasingly essential for restaurant businesses.The Role of AI in Menu Modeling: Artificial intelligence is poised to transform the way restaurants approach menu modeling. With AI-driven algorithms, businesses can analyze vast amounts of data to determine optimal pricing strategies, taking into account factors such as demand, time of day, and even weather conditions. Ashwin Kamlani shares insights into how Juicer is at the forefront of this technological revolution.Benefits of AI-Powered Menu Modeling: In this episode, Paul Barron and Ashwin Kamlani explore the myriad benefits of integrating AI into menu modeling. These advantages include:Personalized Pricing: AI can analyze customer preferences and behavior to offer personalized menu pricing, enhancing customer satisfaction.Real-time Adjustments: Dynamic pricing powered by AI allows for real-time adjustments, ensuring that menu prices are always competitive and aligned with market demand.Optimized Profit Margins: AI can help restaurants maximize their profitability by finding the perfect balance between pricing and customer demand.Enhanced Customer Loyalty: By offering customized pricing and promotions, restaurants can build stronger relationships with their customers, fostering loyalty.

In this episode, Amy Hom, a veteran of the restaurant brand and technology space, and Paul Barron delve into the challenges faced by fast casual restaurants in the current landscape where technology's role in driving top-line revenue and profits is not as promising as expected. This issue is rooted in the collision between technology and consumer behavior, placing restaurant brands in a complex position.One of the fundamental dynamics at play is the dominance of millennials in the social commerce market. In 2023, the global social media audience was estimated to comprise approximately 4.9 billion people, marking a substantial increase from previous years. Among these users, the 25-34 age group, which consists mainly of millennials, stands out as the largest demographic.The episode explores why technology companies may be experiencing a significant downturn, mainly when fast-casual restaurant operators are increasingly focused on cutting expenses and demanding that technology becomes a performing asset rather than just an operational cost.Adding to this intricate situation is the shifting demographic landscape. Baby Boomers, who are on the cusp of retirement, will range in age from 60 to 78 next year. Simultaneously, Generation Z, aged 12 to 27 next year, is rapidly graduating from school and entering the workforce. Gen Zers are emerging as the leading consumers of fast-casual restaurant food.This shifting demographic trend forces restaurant CEOs across the industry to reflect on their strategies and adapt to these changing dynamics. The interplay between technology, consumer preferences, and demographics presents challenges and opportunities for the fast-casual restaurant sector.To gain a deeper understanding of this complex issue, don't miss the full episode, where top analysts and consultants in the restaurant sector provide insightful discussions and analysis.

In today's podcast, we dive into the future of technology and innovation that seem to dominate the consumer landscape; there is a growing paradoxical trend among millennials. Many of them are embracing traditional values while seeking unique and creative experiences. This shift in consumer preferences has not gone unnoticed by brands like Chicken Salad Chick, which has successfully tapped into this emerging trend. We will explore how Chicken Salad Chick connects with millennials through its blend of traditional values, technology, and creative experiences.The Rebirth of Traditional ValuesMillennials, often characterized as the generation of change and progress, are also known for their appreciation of traditional values. Many are redefining what these values mean in the modern context. Chicken Salad Chick is a brand that has recognized the power of nostalgia and tradition, offering a menu rooted in classic Southern recipes and comfort food. Their commitment to quality ingredients and home-style cooking resonates with millennials looking for authenticity in a world filled with fast-food chains and processed options.Tech-Forward ApproachWhile Chicken Salad Chick embraces tradition in its menu offerings, it doesn't shy away from technology. The brand has leveraged digital platforms to enhance the customer experience. With user-friendly mobile apps and online ordering systems, they make it easy for tech-savvy millennials to access their favorite comfort food conveniently. Moreover, data-driven marketing strategies and loyalty programs cater to the digitally connected millennial consumer, ensuring that they stay engaged with the brand.Creative ExperiencesOne of the ways Chicken Salad Chick connects with millennials is by offering creative experiences beyond just the food. The brand hosts events, promotions, and collaborations that appeal to the generation's desire for unique and Instagram-worthy moments. Whether it's themed pop-up shops, limited-time menu items, or partnerships with local artists, Chicken Salad Chick keeps millennials engaged and excited about their brand.Predictions Based on Historical AnalysisBased on historical analysis and current trends, it's likely that Chicken Salad Chick will continue to thrive among millennial consumers. Here are some predictions:Expansion of Nostalgia-driven Brands: As millennials age, their appreciation for nostalgia and tradition will likely grow. Brands like Chicken Salad Chick that tap into this sentiment will see continued success.Tech-Enhanced Convenience: The fusion of tradition with technology will become even more critical. Chicken Salad Chick and similar brands will invest in AI-driven personalization, improving the digital ordering experience.Sustainable Practices: With millennials' strong emphasis on sustainability, brands like Chicken Salad Chick may incorporate more eco-friendly practices in their operations to align with consumer values.Community Engagement: Expect Chicken Salad Chick to strengthen its ties with local communities through charity initiatives and partnerships, aligning with millennials' desire for social responsibility.

In today's podcast, we delve into the world of Taziki's Mediterranean Cafe with the extraordinary Julie Wade. Join us as we embark on a culinary adventure, exploring the vibrant flavors and rich history of Mediterranean cuisine. Julie, the visionary behind Taziki's, shares her insights on creating a thriving restaurant business, fostering a passionate team, and delivering an exceptional dining experience that has captivated guests for over two decades.The restaurant industry is constantly evolving, and with the emergence of the next consumer generation – Generation Z – it's more important than ever to adapt marketing strategies to resonate with this tech-savvy, experience-driven demographic. This generation is characterized by their digital fluency, social consciousness, and preference for personalized experiences. To effectively capture their attention and cultivate loyalty, restaurants must focus on three key pillars: branding, technology, and consumer experience.Branding: Building a Resonant IdentityIn today's competitive landscape, a strong brand identity is essential for any restaurant. Gen Z is drawn to brands that align with their values and reflect their personalities. Restaurants should craft a brand that is authentic, engaging, and stands out from the crowd. This can be achieved through consistent messaging, visually appealing branding elements, and a unique brand voice that resonates with the target audience.Social media platforms like Instagram and TikTok offer excellent opportunities to showcase the brand's personality and connect with Gen Z consumers.Technology: Embracing Convenience and InnovationGen Z is accustomed to seamless digital experiences, and restaurants must keep pace with their technological expectations. Embracing technology can enhance convenience, streamline operations, and create a more personalized experience. Consider implementing online ordering platforms, mobile payment options, and interactive digital menus. Explore the use of social media marketing tools to target specific demographics and engage with potential customers. Leverage technology to gather customer feedback and tailor offerings to their preferences.Consumer Experience: Creating Unforgettable MomentsGen Z is not just looking for a meal; they seek memorable dining experiences that go beyond the food. Create an atmosphere that is inviting, trendy, and Instagram-worthy. Consider incorporating interactive elements, such as live music or cooking demonstrations, to keep customers engaged. Offer unique menu items that cater to their dietary preferences and values, such as plant-based options or locally sourced ingredients. Host events and workshops that align with their interests, such as cooking classes or sustainability seminars.Bridging the Gap: Combining Branding, Technology, and ExperienceThe key to successful restaurant marketing lies in seamlessly integrating branding, technology, and consumer experience. A cohesive brand identity should be evident across all digital platforms, physical spaces, and customer interactions. Technology should be used to enhance the overall experience, not replace it. And every aspect of the dining experience should contribute to building a loyal customer base.Visit www.savor.fm for more podcasts like thisFollow on X: Savor_fm

In this episode of The Restaurant Report, we sit down with Mike LaRue, a 16+ year franchise veteran who has, since the beginning, maintained a focus on emerging brands. Mike is the VP of Franchise Development for Angry Chickz, a fast-growth Nashville hot chicken brand. We discuss how this brand could build 20+ units without an infrastructure, which could be its secret weapon to success.Link here for full access to our 5 brand growth tips -~ Check out all our podcasts on savor.fm~ Looking to take your restaurant into the next generation of Web2 and build a new loyalty or brand IP opportunist? Check out Rever Networks

In today's podcast, we interview Robert Hersch of Mastodon Ventures and discuss the market for raising capital and what you should be doing to prepare. We break down a variety of ideas.What are some areas you are watching for capital deployment in 2024 within the restaurant sectors?How the market will respond to consumer spending pressure?Will brands grow in 2024?Is franchising a viable option for early-stage brand growth?How do you go about selecting founders and understanding the business mission?What's most important to invest in brands or assist brands to recover?What are the best capital structures for startup brands?My 8-Step Plan for Raising Capital As a startup, this can be a daunting task, but it's also an essential part of growing your business. Here are some of the best steps for taking on capital and what to watch out for:1. Know your funding options. There are a variety of ways to raise capital for your startup, including:Bootstrapping involves using your money and/or reinvesting profits to fund your business.Friends and family: This is used for a pre-proof of concept and can be a good way to get early-stage funding from people who know and trust you.Angel investors: These are high-net-worth individuals who invest in early-stage startups and are more likely to invest in you vs the startup so make sure you have all your accolades and history out there and easy to find.Venture capitalists are professional investors investing in startups with high growth potential, looking at full return on investment. This is where your P&L performance comes into play; make sure you have a top-notch accounting firm and attorney to prep for these engagements.Crowdfunding: This involves raising money from many people, typically through online platforms. While somewhat new, this model is gaining more popularity, especially if you have a brand and a following - you may be able to tap into your most loyal customers, fans, and advocates.Grants: These are non-repayable funds typically awarded by the government or non-profit organizations. This will need a professional grant writer and an angle that provides significant benefit to society along with a vision and business plan that is easy to understand.2. Determine how much funding you need. This will depend on your stage of development, your business model, and your burn rate (the rate at which you are spending money). This is also an area that can become very sticky with valuations of your business or idea, which you may think is more than the investor - get a third party to help you evaluate.3. Write a business plan. This is a document that outlines your business strategy, including your target market, your competitive landscape, and your financial projections. You matter more at this stage, and the narrative is the killer app, so know what your mission is and understand the total addressable market along with the competition and a good SWAT plan is always welcome.4. Identify potential investors. Research investors with a track record of investing in startups in your industry. This is critical and is kind of like choosing a family member - choose very wisely this can come back on you very easily.5. Network and make connections. Attend industry events, join online forums, and connect with other entrepreneurs. But best of all referrals and high-value connections are the ones that will make a difference in getting your idea out there to those who matter most.6. Practice your pitch. Your pitch is a short presentation that you will give to potential investors to explain your business. Focus on the mission and revenue opportunity - don't get too tactical, and try to keep it simple.7. Be prepared to negotiate. Investors will want to make sure that their investment is protected, so be ready to negotiate terms such as equity and board representation. Structure your deal or term sheet with a full understanding of what you are giving up as a founder - don't write yourself out of the deal just to get it going, unless of course, you are looking for an exit.8. Be patient. Raising capital can take time, so be patient and persistent.Here are some things to watch out for when taking on capital:Dilution: This is giving up ownership of your company in exchange for funding. Make sure you understand the dilution terms of any investment before you agree to it.Warrants: These are financial instruments that give investors the right to buy shares of your company at a specific price in the future. Be aware of the terms of any warrants before you accept them.Liquidation preferences: These terms dictate how investors will be paid if your company is sold or goes bankrupt. Make sure you understand the liquidation preferences of any investment before you agree to it.Raising capital for your startup can be a complex process, but it is also essential to growing your business. Make sure to get good legal and financial representation to start the process right, you will thank me later if you do this alone!

In this episode of The Restaurant Report podcast, I speak with Erle Dardick, of Lunchbox, a leading restaurant e-commerce platform. We discuss the top tech and consumer trends to watch in the restaurant industry in 2024, including:AI and its impact: AI is already having a major impact on the restaurant industry, from automating tasks in the kitchen to personalizing customer experiences. In 2024, can we expect to see even more widespread adoption of AI, as restaurants look for ways to improve efficiency and profitability?POS and Third-Party Enterprise vs Internal tech stacks: Traditionally, restaurants have relied on third-party point-of-sale (POS) systems. However, more and more restaurants are looking to develop their internal tech stacks. This gives restaurants more control over their data and allows them to integrate their online and offline operations better. Could this backfire on brands like Wingstop?Customer service future: The future of customer service in the restaurant industry is all about convenience and personalization. Customers want to be able to order and pay for their food quickly and easily, and they want restaurants to remember their preferences. In 2024, can we expect to see more restaurants using technology to improve their customer service experience or will the industry continue to suffer under dismal customer service numbers?We dive into the success of Cava, a fast-casual Mediterranean restaurant chain, and what has separated them from the pack of fast casual superstars.Finally, we discuss Sweetgreen, a salad chain that is also using automation to improve its operations. Sweetgreen has developed a fully automated kitchen called Infinite Kitchen, which can produce 100 bowls per hour. This allows Sweetgreen to reduce labor costs and expand its reach to new markets.Overall, the trends discussed in this episode suggest that the restaurant industry is headed for a significant transformation in 2024. AI, automation, and other technologies will play a significant role in how restaurants operate and serve their customers.

In today's Pod, we chat with Raju Malhotra, Chief Product and technology Officer at PAR Technology (NYSE: PAR). He joined PAR by acquiring Punchh, an omni-channel loyalty and engagement startup based in San Mateo, CA.This discussion takes turns into the future of foodservice and tech as well as the overall guest loyalty journey that has begun to shift for Gen Z.Gen Z Brand Loyalty: UX and Digital GamificationGen Z is the most digitally native generation to date, and their brand loyalty differs from previous generations. They are more likely to switch brands if they don't have a positive user experience (UX) or if the brand doesn't offer digital gamification elements.User Experience (UX)Gen Z values UX above all else. They want websites and apps to be easy to use, navigate, and understand. They also want them to be visually appealing and engaging.If a brand's website or app is complex to use or not visually appealing, Gen Z consumers are more likely to abandon it and go to a competitor.Digital GamificationGen Z also loves digital gamification. They want brands to create experiences that are fun and interactive. This could include things like quizzes, polls, contests, and rewards programs.If a brand doesn't offer any digital gamification elements, Gen Z consumers are less likely to be loyal to it.How Brands Can Use UX and Digital Gamification to Build Loyalty with Gen ZHere are some tips for brands on how to use UX and digital gamification to build loyalty with Gen Z:Ensure your website and apps are easy to use, navigate, and understand.Invest in a visually appealing and engaging design.Offer digital gamification elements to enhance your loyalty platformPersonalize the UX for each consumer.Make it easy for consumers to interact with your brand on social media.By following these tips, brands can create a UX and digital gamification experience that Gen Z consumers will love. This will help to build loyalty and encourage them to keep coming back.Who is getting UX and Digital Gamification right with Gen ZUber Eats is a great example of how to use gamification to build loyalty with customers. The app has a number of features that encourage customers to keep coming back, including:Points system: Customers earn points for every order they place. These points can be redeemed for free food and other rewards.Tier system: Customers are placed into different tiers based on their order history. Higher tiers offer more rewards, such as free delivery and exclusive discounts.Quests: Uber Eats regularly offers quests, which are challenges that customers can complete to earn bonus points. For example, a quest might challenge customers to order from a certain number of different restaurants or to spend a certain amount of money on orders.Badges: Customers can earn badges for completing certain tasks, such as ordering from a new restaurant or using a new payment method. Badges are a way to recognize and reward customer loyalty.Uber Eats also uses gamification to encourage drivers to provide a good customer experience. For example, drivers are rated by customers after each trip. Drivers with high ratings are more likely to receive ride requests and are eligible for additional rewards. These are just a few examples of brands that are using UX and digital gamification to build loyalty with Gen Z. As more and more brands realize the importance of these factors, we can expect to see even more innovative and engaging UX and digital gamification experiences in the future.

The restaurant industry has been at the forefront of innovation in today's fast-paced world. From digital menus to contactless payments, the industry has continually adapted to meet the changing demands of consumers. However, there is a challenge that the industry is currently facing, one that is directly impacting consumer sentiment: the struggle to keep pace with evolving expectations, particularly in areas like drive-thru service accuracy and staff engagement.Consumer Expectations vs. Reality:Consumer sentiment is a crucial aspect of any business, and the restaurant industry is no exception. Consumers now expect convenience, speed, and accuracy in their dining experiences, whether they're dining in or opting for the drive-thru. However, recent trends indicate that the industry is grappling with meeting these expectations, which has led to a decline in consumer sentiment.Drive-Thru Woes:Drive-thru service has long been a staple of the fast-food industry. It's all about convenience and efficiency. However, in recent times, drive-thru accuracy has become a significant pain point for consumers. Orders are often incorrect, leading to frustration and dissatisfaction. This is where technology and data analytics can play a pivotal role.By analyzing historical data on drive-thru orders, restaurants can identify patterns and areas where errors are most likely to occur. With the help of AI and robotics, some chains are even experimenting with automated order-taking systems to minimize human error. Predictive algorithms can ensure that orders are accurate, ultimately improving consumer sentiment.Staff Engagement:Another critical aspect of the restaurant experience is staff engagement. Friendly, attentive staff can elevate the dining experience, but a lack of engagement can have the opposite effect. Technology and AI-powered tools can aid in staff training and engagement.By collecting data on staff interactions and customer feedback, restaurants can identify areas lacking staff engagement. Predictive analysis can help select suitable candidates during the hiring process, ensuring they have the necessary skills and personality traits to provide excellent customer service.Taco Bell Sets the Speed Record: Taco Bell emerged as the frontrunner in sheer speed, boasting an impressive total average time of just 278 seconds at their drive-thrus. This remarkable feat demonstrates their commitment to delivering a quick and efficient dining experience for their customers.Consumer Sentiment is taking a bit of a dip for Taco Bell, contributing to a lower sentiment score from last year at 75.28, falling a dramatic 5 points to 70.22. Three critical areas noted in the Restaurant Power Index Ratings were accuracy and food quality, with speed coming in third in the lowest sentiment category.Source Restaurant Power IndexChick-fil-A's Unique Approach: Chick-fil-A, on the other hand, took a somewhat unconventional approach to measuring speed. While their average total time stood at 436 seconds, they managed to outpace the competition when considering the number of cars in the drive-thru. This adjustment lowered Chick-fil-A's speed to 127.89 seconds, faster than even Taco Bell's adjusted average of 290 seconds. Chick-fil-A's ability to maintain a brisk pace, even during peak hours, is a testament to its operational excellence.Chick-fil-a has put in one of the highest Consumer Sentiment scores ramping up from a 78.96 in October 2022 to a blistering 84.09 in 2023 - this brand continues to out perform almost every QSR in the market with consumer sentiment which is showing heavily in the overall average unit sales. Source Restaurant Power IndexSource: the Restaurant Social IndexIndustry-Wide Improvements: What's also noteworthy is the overall improvement seen in the QSR industry from 2022 to 2023. The average time spent at drive-thrus across all brands decreased from 373 seconds to 343 seconds. This positive trend was primarily driven by fewer cars in the drive-thru lanes. QSR brands are actively working to enhance the speed of service, acknowledging the importance of swift and efficient customer experiences.As the restaurant industry continues to adapt to changing consumer expectations, these findings underscore the significance of the drive-thru as a pivotal touchpoint. Whether it's Taco Bell's rapid service or Chick-fil-A's unique approach, these QSR giants are setting the bar high and driving the industry toward a faster, more efficient future. The race for the quickest drive-thru is far from over, and customers are the ultimate beneficiaries of this healthy competition.

Consumer spending is the driving force of the US economy, accounting for about 70% of GDP. So when consumers start to cut back on spending, it's a big red flag for the economy.That's why economists worry about a potential fall consumer spending drop. There are several factors that could contribute to this, including:High inflation: Inflation has been at a 40-year high in recent months, and it's eating into consumers' disposable incomes. This makes it harder for people to afford to buy the things they need and want.Rising interest rates: The Federal Reserve is raising interest rates to combat inflation. This is making it more expensive to borrow money, which could lead to a slowdown in consumer spending.Student loan payments: Student loan payments are scheduled to resume in October after being paused for nearly two years. This could put a strain on household budgets and lead to a decrease in consumer spending.Economic uncertainty: The global economy is facing several challenges, including the war in Ukraine and supply chain disruptions. This uncertainty could lead consumers to be more cautious about their spending.Current credit pressureCredit pressure is the difficulty that borrowers have in repaying their debts. It can be caused by several factors, including rising interest rates, job losses, and unexpected expenses. This could have the most significant impact on restaurant spending.Recent Savor.FM Data Trends42% of 18-34 Plan to reduce restaurant spending this Holiday season38% of Families are looking to reduce their restaurant visits this seasonCredit pressure is currently on the rise in the US. This is partly due to the factors mentioned above, such as high inflation and rising interest rates. It is also driven by the fact that consumers have accumulated more debt than ever.Inflation pressureInflation pressure is the upward pressure on prices caused by an increase in the demand for goods and services. Supply chain disruptions and other factors can also cause it.Inflation pressure is currently at a 40-year high in the US. This makes it more expensive for consumers to buy the things they need and want. It is also putting a strain on businesses, making it more difficult for them to operate.What to doIf you are concerned about a potential consumer spending drop in the fall, there are a few things you can do to prepare:Create budget-friendly menu products. Focus on ways to assist the consumer in saving money in your marketing. Enhance loyalty programs so there is more value when they do spend.

In this podcast, we visit with the Lettuce Entertain You Leadership team to discus success and the formula for the future.FeaturingEthan Samson, Executive Partner - Vice President & Deputy General CounselAmarit Dulyapaibul, Managing PartnerKevin Brown, CEOLettuce Entertain You Enterprises (LEYE) is a family-owned restaurant group founded in 1971 by R.J. Melman. The company has become one of the largest restaurant groups in the United States, with more than 120 restaurants and 60 brands nationwide. LEYE is known for its innovative and diverse portfolio of restaurants, which ranges from casual to fine dining.In recent years, LEYE has experienced massive growth in the fine dining category. The company has launched new refined dining concepts, including RPM Italian, RPM Steak, and Sushi-san. LEYE has also expanded its existing fine dining brands, such as Gibsons Steakhouse and Mon Ami Gabi.Several factors have contributed to LEYE's success in the fine dining category. First, the company has a strong track record of developing innovative and successful restaurant concepts. LEYE's refined dining concepts are known for their modern cuisine, stylish décor, and vibrant atmosphere.Second, LEYE carefully selects the locations for its restaurants. The company's fine dining restaurants are typically located in high-traffic areas with a high concentration of affluent consumers. For example, RPM Italian is located in the Forum Shops at Caesars Palace in Las Vegas, while Gibsons Steakhouse is located in the Gold Coast neighborhood of Chicago.Third, LEYE invests heavily in branding. The company's fine dining brands are well-known and respected by consumers. LEYE also uses its branding to create a sense of exclusivity and luxury around its restaurants. For example, RPM Italian has a private dining room that can be reserved for special occasions.LEYE has created a successful fine dining empire by leveraging its concepts, location, and branding. The company's fine dining restaurants offer consumers a unique and upscale dining experience. LEYE can also attract affluent consumers by locating its restaurants in high-traffic areas and investing in its branding.Here are some specific examples of how LEYE has leveraged concepts, location, and branding to create the next empire in food service:Concepts: LEYE's refined dining concepts are designed to appeal to a wide range of consumers. For example, RPM Italian offers a modern take on classic Italian cuisine, while Sushi-san offers a traditional omakase experience. LEYE also has several refined dining concepts focused on specific cuisines, such as seafood (RPM Seafood) and steak (RPM Steak).Location: LEYE carefully selects the locations for its restaurants. The company's fine dining restaurants are typically located in high-traffic areas with a high concentration of affluent consumers. For example, RPM Italian is located in the Forum Shops at Caesars Palace in Las Vegas, while Gibsons Steakhouse is located in the Gold Coast neighborhood of Chicago.Branding: LEYE invests heavily in branding. The company's fine dining brands are well-known and respected by consumers. LEYE also uses its branding to create a sense of exclusivity and luxury around its restaurants. For example, RPM Italian has a private dining room that can be reserved for special occasions.LEYE's success in the fine dining category is a testament to the company's ability to develop and execute a winning strategy. By leveraging its concepts, location, and branding, LEYE has created a restaurant group well-positioned for continued growth in the years to come.

In this podcast, we get a chance to talk with Stefanie Miller, President, Away From Home at Kellogg Company - We explore the way we consume food away from home is rapidly evolving. Whether grabbing a quick snack at a convenience store (C-Store), dining on a military base, or choosing options at a college or university cafeteria, the food service industry is witnessing significant changes. One of the most notable trends is the shift towards more snacking and a growing demand for healthier food selections. Let's delve into these exciting developments and back them up with data.The Snacking RevolutionSnacking has become a pervasive part of our daily lives. People are no longer restricted to traditional meal times, and this trend is evident across all the sectors we'll explore.C-Store Snacking: Convenience stores have always been a go-to destination for quick snacks, but the variety and quality of snacks have improved dramatically. With busy schedules, consumers increasingly turn to C-Stores for their snacking needs.Military Dining: Military personnel often have demanding schedules, and quick snacks are necessary. As a result, military dining facilities are expanding their snack options to cater to the snacking habits of service members.College and University Cafeterias: College and university students are notorious for their irregular eating habits. Campuses are now adapting by offering more snack-focused choices that cater to students' busy lives.The Health-Conscious ConsumerIn tandem with the snacking trend, there is a growing awareness of the importance of healthier food choices. Consumers are increasingly seeking options that align with their wellness goals.C-Store Health Initiatives: Many C-Stores have responded to this demand by incorporating healthier snacks, such as fruit, yogurt, and nuts, alongside traditional offerings. This has resulted in a shift towards more balanced snacking choices.Military's Nutritional Focus: The military strongly emphasizes the nutrition of its personnel. Dining facilities are now offering a more comprehensive range of health-focused snacks to support the overall well-being of service members.Higher Education Health Trends: College and university cafeterias are under pressure to provide healthier options to meet the dietary preferences of students. This includes vegetarian, vegan, and gluten-free snack choices.Data-Driven Insights69% of consumers are increasing snack occasions to 6X weekly: This statistic underscores the growing importance of snacking in our daily routines. People are snacking more frequently than ever, and this trend shows no sign of slowing down.Healthier snack sales have surged: Healthier snack options, including items with reduced sugar, lower salt content, and organic ingredients, have experienced double-digit growth across all sectors.Predictions for the FutureBased on historical analysis and these trends, we can make some predictions:Snacking will continue to rise: The snacking revolution is here to stay, with people looking for convenient options to fit their on-the-go lifestyles.Healthy snacks will dominate: The demand for healthier snack options will lead to more innovation in this space, resulting in a wider selection of nutritious and tasty snacks.Customization and variety: Expect more customization options in all sectors, allowing consumers to personalize their snacks based on dietary preferences and taste.In conclusion, the future of food away from home in C-Stores, military dining, and college and university cafeterias is shaped by the twin trends of increased snacking and a focus on healthier options. As these trends continue to gain momentum, we can anticipate a more dynamic and diverse landscape in the food service industry, offering something for every palate and dietary need.

In this episode, we dive into research and trends from TJ Wommack, Partner at AlixPartners. We discuss the composition of management teams is undergoing a significant transformation. This shift is changing the face of leadership and influencing business strategies, particularly in the restaurant industry. This article delves into the demographic shifts in management teams and their profound impact on promoting diversity and inclusion. We will also present data that reveals a notable trend: 36% of restaurant operations are led by individuals under the age of 40, while almost 70% of emerging brands are helmed by younger leadership.The Changing Face of Restaurant LeadershipTraditionally, the restaurant industry has been characterized by older, more established leaders. However, the past few years have seen a dynamic shift in the age demographics of restaurant management. A substantial number of younger professionals are taking the reins, bringing fresh perspectives and innovative ideas to the table.Age Distribution of Restaurant Management TeamsPercentage of Management TeamsUnder 40 | 36%40-55 | 44%Over 55 | 20%This data, nearly 36% of restaurant management teams are now led by individuals under the age of 40, signifying a significant generational shift in leadership.The Rise of Emerging Brands and Younger LeadershipOne striking trend in the restaurant industry is the surge of emerging brands that are capturing market share at an astonishing pace. These brands are often characterized by their innovative approaches to foodservice, ambiance, and customer engagement. What's particularly interesting is the composition of their leadership teams.Age of Leadership in Emerging Restaurant BrandsPercentage of Leadership TeamsUnder 40 | 68%40-55 | 29%Over 55 | 3%This data reveals that a staggering 68% of emerging restaurant brands are led by individuals under 40. This age group's dominance in emerging brands suggests that younger leaders are at the forefront of driving innovation and change in the restaurant industry.The Impact on Diversity and InclusionThe influx of younger leaders in the restaurant sector has several implications, one of the most prominent being a renewed focus on diversity and inclusion. Younger generations tend to have a stronger commitment to creating diverse and inclusive workplaces, reflecting a broader societal shift towards inclusivity.Younger leaders are more likely to:Embrace Diversity: They understand the value of diverse perspectives and are more inclined to hire a diverse workforce.Implement Inclusive Practices: They tend to create a more inclusive culture within their organizations, fostering an environment where every voice is heard.Adapt to Changing Consumer Preferences: Younger leaders are more attuned to the evolving preferences of a diverse customer base, leading to better business strategies.Predictions for the FutureBased on historical analysis and the current trends observed in the restaurant industry, we can make some predictions about the future:Increased Diversity: As younger leaders continue to rise, we can expect an increase in diversity at all levels of the restaurant industry.Innovative Business Models: Emerging brands led by younger individuals will likely continue to disrupt the market with innovative business models and unique dining experiences.Greater Emphasis on Inclusion: Inclusion will become a focal point for businesses, not just in the restaurant industry but across sectors, as younger leaders prioritize inclusivity in their organizations.ConclusionThe demographic shifts in restaurant management teams, with a significant proportion of younger leaders at the helm, are reshaping the industry. This transformation is driving a more diverse and inclusive restaurant landscape, fostering innovation, and better aligning businesses with changing consumer expectations. As we move forward, it's clear that the restaurant industry will continue to be a vibrant and dynamic sector led by a new generation of leaders committed to positive change.

First up, we'll be exploring the incredible journey of Big Chicken, a fast casual giant that's redefining the way we think about chicken. Stay tuned as we sit down with their visionary CEO, Josh Halpern, to uncover the secret recipe behind their remarkable growth and exciting future plans.Also, in the episode, we'll take you on a savory journey with Dog Haus, the pioneers of gourmet hot dogs and sausages. Join us as we chat with their innovative team about how they've met and exceeded the ever-evolving demands of the next-gen food consumers.The meteoric growth of the Big Chicken brand has been nothing short of extraordinary in the ever-evolving landscape of fast-food chains. Recently, their journey reached a significant milestone with the appointment of Josh Halpern as CEO. This strategic move has injected fresh leadership and vision into the company, propelling it to new heights. Under Halpern's guidance, Big Chicken has embarked on a mission to satisfy taste buds and cater to the next generation of consumers' ever-changing food demands.In a parallel culinary universe, the Dog Haus brand has been making its own waves. Their innovative approach to gourmet hot dogs and sausages has struck a chord with the discerning palates of modern consumers. Dog Haus has brilliantly tapped into the rising demand for elevated, customizable, and socially conscious food options. By understanding the evolving preferences of the next-gen consumer, they've expanded their menu to include plant-based alternatives and unique flavor combinations that resonate with a health-conscious and environmentally-aware audience. As the food industry continues to evolve, Big Chicken and Dog Haus are inspiring examples of how adaptability, innovation, and a commitment to delivering on next-gen food expectations can fuel remarkable growth and success.

The fast-casual restaurant industry is booming, and two brands that are leading the charge are Velvet Taco and Starbird. Both brands have seen rapid growth in recent years, thanks to their unique offerings and savvy leadership.Velvet TacoVelvet Taco was founded in Dallas in 2011 by Randy DeWitt and his son, Travis. The concept is a fast-casual taco restaurant with a twist: the tacos are made with high-quality ingredients and feature creative flavor combinations. The menu features over 20 different tacos and a variety of other dishes, such as salads, bowls, and sides.Velvet Taco has quickly become a popular destination for millennials, thanks to its hip atmosphere and social media-friendly food. The brand has also been praised for its commitment to sustainability, using recycled materials and sustainable packaging whenever possible.Clay Dover has taken the lead as the CEO and ushered in a variety of new menua approaches as well as bringing in an expanded view on service models by adding Drive-Thru in the fresh mex segment. In 2021, Velvet Taco was acquired by Leonard Green & Partners, a private equity firm that has invested in other successful brands, such as The Container Store and Zaxby's. The acquisition is expected to help Velvet Taco accelerate its growth plans.StarbirdStarbird is a fast-casual chicken restaurant founded in 2016 by Aaron Novashen. The concept is a modern take on the classic fried chicken joint, focusing on high-quality ingredients and creative flavors. The menu features fried chicken sandwiches, tenders, baskets, and various sides, such as mac and cheese and coleslaw.Starbird has also quickly become a popular destination for millennials, thanks to its affordable prices and convenient locations. The brand has also been praised for its commitment to using antibiotic-free chicken and cage-free eggs.In 2021, Starbird secured a $12 million investment that spurred recent growth to open more restaurants, as well as launching franchising. The funding round was led by private-equity firm KarpReilly. The investment also was added to the recent investment of a 4 Million cash infusion led by industry veteran Greg Dollarhyde.What Makes These Brands So Successful?There are a few things that make Velvet Taco and Starbird so successful. First, both brands offer unique and crave-able food that appeals to millennials. Second, both brands have a strong focus on sustainability and menu creativity. Third, both brands have savvy leadership that is committed to growth.The Future of Fast-CasualThe fast-casual restaurant industry is expected to grow in the coming years. Brands like Velvet Taco and Starbird are leading the way by offering unique and craveable food and a commitment to sustainability and social responsibility. These brands are well-positioned to succeed in the years to come.Here are some other factors that have contributed to the success of Velvet Taco and Starbird:Their focus is on innovation. Both brands are constantly innovating their menus and offerings, which keeps customers returning for more.Their strong marketing and branding. Both brands have done a great job of marketing themselves to millennials, using social media and other channels to reach their target audience.Their commitment to customer service. Both brands are known for their excellent customer service, which makes customers want to return.Overall, Velvet Taco and Starbird are two fast-casual brands on the rise. They are both well-positioned to succeed in the coming years thanks to their unique offerings, savvy leadership, and commitment to innovation.

In recent years, third-party delivery services have become increasingly popular, with companies like Uber Eats, DoorDash, and Grubhub taking a large cut of restaurant sales. However, a new trend is emerging: restaurant takeout is starting to lead as the more popular model.There are a few reasons for this shift. First, third-party delivery services can be expensive for restaurants. They typically charge a 15-30% commission on each order, which can eat into profits. Second, third-party delivery services can harm the customer experience. Customers have reported issues with late deliveries, incorrect orders, and damaged food. Third, third-party delivery services can make it difficult for restaurants to build customer relationships.As a result of these factors, more and more restaurants are offering takeout as their primary delivery option. Takeout allows restaurants to keep more profits from each sale, giving them more control over the customer experience. It also allows restaurants to build customer relationships by collecting their contact information and sending them promotional emails and offers.Catering Comes BackThe popularity of experiential catering: Consumers look for more than just a meal when they cater an event. They want an experience that is both memorable and delicious. This has led to the popularity of experiential catering, which offers guests interactive and engaging food experiences. For example, a caterer might set up a pasta station where guests can watch as their pasta is made fresh to order.The rise of sustainable catering: Consumers are increasingly concerned about the environmental impact of their food choices. This has led to a demand for sustainable catering options which use local, organic ingredients and sustainable practices. For example, a caterer might source their ingredients from local farms and use compostable plates and utensils.The growth of mobile catering: Mobile catering is becoming increasingly popular, as it offers a convenient and flexible way to cater events. Mobile caterers can bring their food to the event, eliminating the need for guests to travel to a restaurant or banquet hall. This is an excellent option for events held in remote locations or with limited parking.One company helping restaurants improve their digital and catering sales is Figure 8. Figure 8 is a white-label restaurant ordering platform that allows restaurants to create their own branded website or app for takeout and delivery orders. Figure 8 also offers a variety of features that can help restaurants improve their customer experience, such as online payments, real-time inventory tracking, and customer loyalty programs.In this interview, we discuss the challenge of brand value when delivery has gone bad and the lasting effects of this customer experience could be one of the most costly things a restaurant is hit with.

White Castle is partnering with SoundHound to roll out voice AI at select drive-thrus. The technology will be added to over 100 White Castle drive-thrus by the end of 2024. Many of these drive-thru lanes will operate 24/7.White Castle initially tested drive-thru AI in 2020 through a partnership with Mastercard. SoundHound provided voice recognition for the trial, while Rekor Systems offered vehicle recognition. This trial served as an “incubation phase” for the companies, and SoundHound now works directly with White Castle.The voice AI technology will allow customers to place their orders through a voice interface. This will free employees to focus on other tasks, such as food preparation and customer service. The technology is also expected to improve the accuracy of orders and reduce wait times.Additional Information:White Castle initially tested drive-thru AI in 2020 through a partnership with Mastercard.The voice AI technology is expected to be added to over 100 White Castle drive-thrus by the end of 2024.Many of these drive-thru lanes will operate 24/7.Computer vision has the potential to significantly improve restaurant drive-thru operations by providing real-time data and alerts to staff.Here are three examples of how computer vision could be used to improve restaurant drive-thru operations:License plate recognitionVehicle detectionOrder Accuracy

In today's fast-paced business world, the quest for effective executive education and leadership development is more critical than ever. Executives and business leaders constantly seek opportunities to enhance their skills, stay ahead of the competition, and foster innovation within their organizations. One platform that has been making waves in professional development is the Prosper Forum. I had a chance to interview Davide Jobe and Hattie Hill to discuss redefining executive education and leadership development through its unique approach to boutique foodservice events.The Rise of ProsperAs a unique leadership platform that has gained recognition for its disruptive approach to executive education, Prosper is beginning to change the game in food service events. Established by industry veterans and seasoned entrepreneurs, the platform aims to provide a highly immersive and transformative learning experience for executives from various sectors, focusing on the foodservice industry.Prosper distinguishes itself from traditional executive education programs through its "boutique foodservice events." These events combined learning with forward thinking and inclusionary strategies while engaging in meaningful discussions with industry experts and thought leaders is what is setting this event apart.The Power of Boutique Foodservice EventsImmersive Learning: The platform recognizes that learning doesn't have to be confined to the four walls of a classroom. By incorporating foodservice experiences, participants are encouraged to think outside the box, fostering creativity and new perspectives on problem-solving.Networking Opportunities: Boutique foodservice events provide a relaxed and conducive environment for networking. Participants can interact with like-minded professionals, share experiences, and build valuable connections that can last a lifetime.Expert Insights: Renowned industry experts and thought leaders are invited to lead discussions and workshops during these events. Their practical insights and expertise offer valuable takeaways that can be directly applied to real-world business challenges.Multi-Dimensional Approach: The combination of executive education, next gen media, and podcasts plus networking makes for a great comnination of sharing and development. They have pioneered the Accelerators model for bringing new and diverse talent into the conversation for guiding the future of the restaurant industry.Breaking the Mold of Traditional EducationProsperforum.com has emerged as a pioneer in breaking away from the traditional mold of executive education. While traditional programs have their merits, they may not always cater to the specific needs of every industry or individual. By focusing on the foodservice sector, Prosperforum.com provides highly tailored content and relevant case studies, making the learning experience more applicable and impactful.

Starbucks is one of the most well-known and beloved brands in the world. The coffee giant has a loyal customer base that is estimated to be worth over $1 trillion. In recent years, Starbucks has been making a number of moves to embrace Web3 technology. In December 2022, the company launched Starbucks Odyssey, a Web3 loyalty program that allows members to earn and purchase digital collectible assets that unlock access to new benefits and immersive coffee experiences.Starbucks' Web3 strategy is based on the belief that Web3 technology can help the company to create more engaging and rewarding customer experiences. Using blockchain technology, Starbucks can create a more transparent and secure loyalty program that gives customers more control over their data. Additionally, Web3 technology can create new and innovative ways for customers to interact with the Starbucks brand. Some of the unique offerings in the digital marketplace have already shown massive popularity and are starting to perform like high-performing digital assets and NFTs.Nike Leads the RaceNike and RTFKT's NFT and Phygital program has been a huge success. The first drop of sneakers, CryptoKicks, sold out in minutes, and the second drop, Clone X, was even more successful. The Clone X collection sold out in just 7 minutes, and the average price of a Clone X NFT was over $10,000.The success of Nike and RTFKT's NFT and Phygital program is a testament to the growing popularity of NFTs and the potential of this technology to revolutionize the way we interact with brands. NFTs offer a unique way for brands to connect with consumers and create a more immersive and engaging experience.In addition to the program's financial success, Nike and RTFKT have also seen a significant increase in brand awareness and engagement. The program has been covered by major media outlets worldwide, generating a lot of excitement among sneakerheads and NFT collectors.HOW FAR CAN STARBUCKS GO IN WEB3So far, the sentiment for the Web3 push has been off the charts, where Starbuck's overall Brand Sentiment is 81.26 - The consumer sentiment on the Oddysee program has had one of the highest marks in foodservice recorded at 88.75 and a significant lift in overall sentiment. If Starbucks rolled out its Web3 loyalty program across all stores and customers, it would likely positively impact loyalty.Increased engagement: Web3 technology can make loyalty programs more engaging. Customers can earn rewards for participating in social media activities, playing games, or completing other tasks. This would likely increase engagement with the Starbucks brand and its loyalty program.Improved customer satisfaction: Web3 technology can make loyalty programs more transparent and secure. Customers can see exactly how their data is used and how they earn rewards. This likely leads to improved customer satisfaction with the Starbucks loyalty program.Increased customer lifetime value: Web3 loyalty programs can offer unique digital assets, such as NFTs, that can be used to redeem for exclusive rewards or experiences. This leads to increased customer lifetime value, as customers are more likely to continue to spend money at Starbucks to earn these rewards.New revenue streams: Web3 loyalty programs can create new revenue streams for businesses. For example, Starbucks could sell limited-edition NFTs that unlock access to exclusive rewards or experiences. This would likely generate new revenue for Starbucks and help to grow the business further.Loyalty programs are a perfect fit for Web3 technology. Loyalty programs are about building customer relationships and rewarding them for engagement. Web3 technology can help loyalty programs to be more engaging, rewarding, and transparent.

This entire podcast is based on a WHAT IF Mcdonalds' and the likes of Starbucks and Chick Fil could enter the Web3 space with their respective 95 Billion in annual sales and the Impact it would have on the next generation of technology - in this podcast, I detail a lot of ideas within the podcast so LISTEN TO THE PODCAST first - then dive into just some of my research below.McDonald's products could be merged into an NFT (Non-Fungible Token) or Phygital (Physical + Digital) format—just a few ideas to start.NFT Collectible Toys: McDonald's is known for its Happy Meal toys. Instead of physical toys, they could create NFT versions of these toys. Each NFT could be unique, allowing customers to collect and trade them digitally. These NFT collectibles could have additional features, such as virtual interactions or mini-games not to mention the opportunity with AR/VR and the Apple Invasion.Limited Edition NFT Menu Items: McDonald's could release limited edition menu items as NFTs. Customers who own these NFTs would have exclusive access to redeem the corresponding menu item in their local McDonald's restaurant. This creates scarcity and adds a digital collectible element to the dining experience.Virtual Branded Merchandise: McDonald's could collaborate with artists, celebs or designers to create virtual branded merchandise in NFTs. These could include virtual clothing items, accessories, or even virtual furniture for online avatars or virtual reality platforms. Customers can purchase these NFTs and use them to personalize their digital presence. There are already a plethora of Metaverses that are beginning to launch in these areas, along with the use case of media, music and film that are breaking into new areas, which could easily align with McD!Augmented Reality (AR) NFTs: McDonald's could create AR-enabled NFTs that customers can use with their smartphones or AR glasses. These NFTs could unlock interactive and immersive experiences, such as virtual tours of McDonald's history, animated characters, or AR games that overlay McDonald's-themed elements onto the real world. This is an easy integration with ar recent interview I did with Cryptoys! You will get the picture.Digital Discount Coupons: McDonald's could offer NFT-based digital discount coupons. Customers who hold these NFTs can access exclusive discounts or promotions when ordering through their mobile app or online platforms. The NFT serves as proof of eligibility and provides a unique and trackable discount mechanism.Phygital NFT Packaging: McDonald's could introduce physical packaging with embedded NFTs. Each packaging could have a unique QR code or NFC tag that grants access to a digital reward or experience, such as exclusive content, games, or collectibles. This bridges the physical and digital worlds, offering an interactive and engaging customer experience.Virtual McDonald's Restaurants: McDonald's could create virtual restaurants in metaverse platforms or virtual reality environments. Customers can visit these virtual restaurants, order virtual meals, and enjoy immersive dining experiences. They could even earn NFT rewards or unlock special features by engaging with the virtual McDonald's ecosystem. I dive a little deeper with the Star Atlas team in the videos before - enter the rabbit hole!It's worth noting that these are conceptual examples, and the implementation and feasibility would require careful consideration and collaboration between McDonald's and experienced NFT developers or digital experience agencies.Here is my take of the entry of StarbucksThe Bad But Good Problem To HaveIf McDonald's were to launch a Digital Collectible or NFT campaign that garnered widespread customer demand, it could significantly strain existing blockchain networks' scalability. Here are a few potential challenges and solutions:Network Congestion: With millions of customers trying to purchase or interact with the NFTs simultaneously, the blockchain network could experience congestion, leading to slow transaction processing and high fees. To mitigate this, McDonald's could explore using blockchain networks with higher transaction throughput or scalability solutions like layer-2 solutions or sidechains.Scalability Solutions: Layer-2 solutions, such as state channels or sidechains, can help alleviate congestion by periodically processing transactions off-chain and settling them on the main blockchain. These solutions enable faster and cheaper transactions while benefiting from the underlying blockchain's security and decentralization.NFT Token Standards: NFT token standards can also impact scalability. For example, Ethereum's ERC-721 standard, which is widely used for NFTs, may face scalability challenges during periods of high demand. McDonald's could consider alternative blockchain platforms or token standards specifically designed for scalability and can handle large transactions.Pre-Minting or Batch Minting: McDonald's could pre-mint many NFTs in advance to meet the anticipated demand. By minting a batch of NFTs beforehand, customers can purchase or claim them more quickly, reducing the load on the blockchain network during the campaign. However, this approach would require careful management to ensure fairness and prevent reselling.Load Balancing and Infrastructure: McDonald's could work with blockchain infrastructure providers or deploy their nodes strategically to handle the increased demand. Load balancing techniques and optimized infrastructure can help distribute the network load and improve the overall scalability and responsiveness of the blockchain network.Hybrid Solutions: McDonald's could explore hybrid solutions combining blockchain technology's benefits with off-chain systems. This could involve using blockchain for the initial issuance and ownership verification of NFTs while leveraging centralized servers or cloud infrastructure for high-volume interactions, such as trading or displaying NFT metadata.Future Blockchain Developments: The blockchain industry is continuously evolving, and new advancements in scalability, such as sharding, stateless chains, or Layer-1 solutions like Ethereum 2.0, may address the scalability concerns in the future. McDonald's could monitor these developments and plan their NFT campaigns accordingly.McDonald's must partner with experienced blockchain developers, scalability experts, and infrastructure providers to ensure the successful execution of a large-scale NFT campaign while considering current blockchain networks' limitations and scalability challenges.

In this episode, Barry Westrum - CMO at Taco John's, discussed the brand's current position and strategies for growth in the restaurant industry. With a focus on providing higher quality options in the quick-serve restaurant (QSR) sector, Taco John's aims to capture a niche between fast casual and traditional QSR chains. This write-up delves into the key points discussed during the interview, highlighting Taco John's efforts to bring back a nostalgic brand while catering to changing customer preferences.The Taco John's Strategy:Taco John's has historically been viewed as a fast casual concept, blurring the lines between QSR and fast casual. However, the brand now firmly identifies itself as a QSR with a commitment to delivering higher quality offerings. While lower-end QSR chains compromise on product quality and fast casual chains focus on higher-end options, Taco John's aims to fill the gap by providing a higher quality, faster alternative with the convenience of a drive-thru. This positioning is expected to drive long-term success for the brand.Embracing the Drive-Thru:The COVID-19 pandemic brought about a shift in consumer preferences, with a greater emphasis on takeout, drive-thru, and quick service. Taco John's recognized this opportunity and embraced the drive-thru aspect of its business. By enhancing their drive-thru operations, Taco John's has achieved parity with other competitors, with approximately 75% of their business now coming through the drive-thru. The brand has invested in innovative technologies to improve speed, consistency, and order accuracy, ensuring a seamless and efficient experience for customers.Balancing Quality and Value:Taco John's strategy revolves around positioning itself as a quality/value brand in the QSR market. They have gained recognition for their higher quality ingredients and are now focusing on communicating their value proposition to consumers. By offering higher quality menu items at affordable price points, Taco John's aims to cater to customers seeking quality food at a reasonable price. Their value menu, featuring hand-cut sirloin steak, crispy fried chicken, and handmade pico de gallo, has been instrumental in changing consumer perceptions of the brand's affordability and attracting repeat customers.Expansion Strategies:With over 400 locations across 23 states, Taco John's has established a strong presence in the Mexican QSR segment. To continue their growth trajectory, the brand has forged a partnership with Meritage, Wendy's largest franchisee, to open up to 50 new units over the next five years. This expansion is focused on tapping into untapped markets outside their core regions. Taco John's has found that their brand resonates with consumers beyond their traditional markets, and they aim to position itself as a compelling middle ground between Taco Bell and Chipotle, catering to consumers seeking higher quality options.Breakfast and Digital Innovation:Taco John's has recognized the potential of the breakfast daypart and has invested in offering portable, high-quality breakfast items such as their meat and potato breakfast burritos. These breakfast options have gained popularity, especially for catering and delivery, contributing to the brand's growth. In addition, Taco John's acknowledges the importance of digital platforms in today's market. Their app has become a tool for increasing customer engagement, loyalty, and frequency of visits, and they foresee the application of digital technology in enhancing the breakfast experience and driving further growth.Recommendations on how to bring back a nostalgic brand like Taco John's:1. Embrace the quick-serve restaurant (QSR) positioning: Taco John's should firmly establish itself as a higher quality, quick-serve option within the Mexican quick-serve marketplace. This will help differentiate the brand from lower-end QSRs and fast-casual competitors.2. Focus on drive-thru efficiency and convenience: Given the shift in customer preferences towards takeout and drive-thru during the COVID-19 pandemic, Taco John's should continue to prioritize and invest in drive-thru operations. Implement technologies and strategies to improve speed, consistency, and customer experience in the drive-thru, such as advanced ordering systems, suggestive selling, and streamlined preparation processes.3. Offer a value menu with higher quality ingredients: Taco John's value menu has been successful in improving consumer perceptions of value and affordability. Continue to innovate and offer higher quality ingredients at attractive price points, catering to consumers who seek both quality and value in their dining choices. This approach can help Taco John's appeal to Gen Z and alpha demographics who may be price-sensitive.4. Expand into untapped markets: Taco John's should consider expanding into second-tier and exterior markets where the brand has been less present. Utilize partnerships with experienced franchisees, like the one with Meritage (Wendy's largest franchisee), to open new units in strategic locations. Leverage the brand's nostalgic appeal to attract consumers who have a connection to the Midwest or who are looking for a quality and affordable Mexican fast-food option.5. Capitalize on breakfast offerings: Breakfast presents a growth opportunity for Taco John's. Enhance and promote breakfast menu items, particularly portable and flavorful options like breakfast burritos. Highlight their convenience, quality, and suitability for catering and delivery. Leverage digital platforms and the brand's app to drive breakfast sales by offering incentives and personalized offers to customers.6. Prioritize digital presence and app development: In line with industry trends, continue investing in online ordering, pickup, delivery, and third-party integration. Enhance the digital experience for customers through a user-friendly app, loyalty programs, and targeted promotions. Leverage the app to increase customer frequency, average spending, and overall engagement with the brand.These recommendations aim to position Taco John's as a nostalgic brand that combines quality, value, convenience, and digital innovation to cater to evolving consumer preferences and stand out in the competitive Mexican fast-food market.The Future of Taco John'sTaco John's is repositioning itself as a higher quality, value-driven QSR brand, leveraging its strengths in the drive-thru market and emphasizing their commitment to providing affordable, quality menu options. With strategic partnerships, expansion plans, a focus on breakfast, and innovative digital initiatives, Taco John's aims to attract customers seeking a nostalgic brand experience with a modern twist. By combining convenience, flavor, and a touch of nostalgia, Taco John's strives to capture the hearts and taste buds of both loyal fans and new customers in the competitive Mexican fast-food market.