Podcasts about forter

Discover how the future of digital commerce is being reshaped by trust and AI in this episode of the Commerce Innovators Podcast. Doriel Abrahams from Forter joins Caleb Ryan to discuss the evolution of Forter from a fraud prevention platform to a comprehensive trust platform. They explore how businesses can maximize customer lifetime value through trust-based environments and the emergence of autonomous commerce.  This episode underscores the importance of understanding user legitimacy and behavior to minimize friction and enhance customer experience while tackling the challenges posed by technological advancements. Show Highlights: Exploration of trust as the foundational currency in digital commerce and its impact on consumer loyalty. The role of AI in enhancing consumer interactions and transaction efficiency. The challenges and benefits of distinguishing between beneficial AI agents and harmful bots. The future potential of autonomous commerce and its implications for consumer behavior and merchant strategies. Importance of understanding user legitimacy to reduce false declines and improve customer experiences. How technological advancements are reshaping the e-commerce landscape and trust dynamics. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Doriel Abrahams on LinkedIn: https://www.linkedin.com/in/doriel-abrahams/  Forter: https://www.forter.com/partners/salesforce/  Read the article that sparked this conversation: https://www.linkedin.com/pulse/ai-agents-ecommerce-opportunity-fraud-prevention-l0yuc 2024 Forter Trust Premium Report: https://explore.forter.com/2024-trust-premium-report/p/1?utm_source=partner&utm_medium=salesforce&utm_campaign=trust_premiumreport_Q424&utm_term=&utm_content=sftpr24  Connect with Forter at Connections 2025: https://hello.forter.com/salesforce-connections-2025?utm_source=partner&utm_medium=salesforce&utm_campaign=FY25Q2_Salesforce_Connections&utm_term=partnermarketing  Attend Forter and Salesforce's Celebrity Chef Dinner at Connections 2025: https://hello.forter.com/salesforce-connections-dinner?utm_source=partner&utm_medium=salesforce&utm_campaign=FY25Q2_Salesforce_Connections_Chef_Dinner&utm_term=commerceinnovators  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Ever wonder what it really takes to make a podcast about fraud? Join Jordan as he sits down with Doriel Abrahams from "What the Fraud?!" and Forter!  They're not just talking about catching bad guys; they're spilling the beans on the wild ride of producing content. From unexpected challenges to the gear that makes it happen (think fancy mics and learning audio the hard way!), they're sharing their behind-the-scenes secrets. Get ready for laughs, honest talk about the podcasting hustle, and a slightly terrifying prediction about the future of ID verification! Tune in to hear how these two navigate the world of fraud, one episode at a time. A special thank you to our sponsor, Disputed (⁠www.disputed.ai⁠)! Their innovative solutions are helping businesses fight chargebacks more intelligently and we appreciate their partnership in bringing this episode to you. Please give their site a visit and checkout their awesome solution!

#updateai #customersuccess #saas #business Kristi Faltorusso (CCO, Client Success) and Josh Schachter (Founder & CEO, UpdateAI) are joined by an insightful guest, Ozge Ozcan, Chief Customer Officer at Forter, to dive into the intricacies of customer experience optimization in the evolving world of e-commerce. Ozge shares her wealth of knowledge on navigating the delicate balance between growth and retention, highlighting the company's transition toward a strategy centered on expansion and profitability. Timestamps: 0:00 - Preview, BS, & Intros 2:00 - Forter's services and impact 7:35 - Ozge's role in hiring and facilitating career transitions 12:51 - The downside of focusing solely on churn 17:25 - Cross-segment strategies and mindset shifts 20:15 - Establishing and managing a churn budget 28:30 - Tackling the "happy ears" problem 35:43 - Prioritizing customer signals 38:40 - Planning for the new year and beyond ___________________________

In this episode, we sit down with Doriel Abrahams, the Principal Technologist at Forter, to explore the intricate world of fraud prevention and trust in digital commerce. Doriel shares his compelling journey from Tel Aviv to Brooklyn, detailing his transition from studying biology and neuroscience to becoming a leading figure in online fraud prevention & identity intelligence. The discussion highlights the critical role of trust as a currency in enhancing customer experiences and driving revenue growth, especially during the holiday shopping season and beyond.  Listeners will gain valuable insights into balancing loyalty programs with fraud strategies, the importance of seamless shipping and return policies, and the future of personalized shopping shaped by AI. Tune in for practical advice and expert perspectives on navigating the challenges of modern digital commerce. Together, Forter and Salesforce have helped some of the world's largest enterprises mitigate risk while maximizing revenue and customer lifetime value. With Salesforce Commerce Cloud, merchants can seamlessly integrate Forter's fraud prevention solution, instantly improving the accuracy of their fraud decisions. To learn more, visit forter.com/partners/salesforce/. Looking to stay ahead in digital commerce? Join us at Forter's 2024 IMPACT Conference on October 9th in NYC. Use code SFDC24IMPACT to register for free at forter.com/impact! Plus, we've partnered with Forter on their 2024 Trust Premium Report to explore how brand trust is shaping shopping behavior and driving revenue. Read the full report here. Show Highlights: The significance of trust in digital commerce as a crucial element for enhancing customer experience and driving revenue. Strategies for balancing loyalty programs with fraud prevention. Addressing the challenges retailers face during the holiday season. Preparing for holiday shopping from a fraud prevention perspective. The role of AI and predictive analytics in shaping personalized shopping experiences and combating fraud. The partnership between Salesforce and Forter in offering fraud prevention solutions and improving merchant performance. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

[קישור לקובץ mp3]פרק 473 של רברס עם פלטפורמה, שהוקלט ב-27 ביוני 2024 - אורי ורן מארחים את הילה פוקס מ-Forter, כדי לדבר על “איך חושבים מוצרית” לאנשי טכנולוגיה או - איך אנשי טכנולוגיה חושבים (יכולים לחשוב? עלולים לחשוב?) מוצרית.00:40 הילה והצוות המועצם(רן) אז קצת לפני שנצלול בפנים, הילה - בואי נכיר אותך קצת . . . אז קצת עלייך?(הילה) אז אני הילה - אני מובילה טכנולוגית, עם מעל עשר שנות ניסיון.עבדתי ב-Intel וב-Fiverr, וגם בחברה בשם Augury, לפעמים קצת פחות מוכרת . . . ועכשיו אני Staff Engineer ב-Forter - כש-”Staff Engineer” זה “Tech Lead”, אפשר לומר.(רן) משום מה, חבריי ב-Augury - לא שיש לי - אבל תמיד אומרים שאתם לא מוכרים, ותמיד כולם מכירים אתכם . . . סנסורים למנועים, למכונות וכל זה.(הילה) נכון, יפה . . . . כן, זו חברה חיפאית, מי בכלל זוכר, מי יודע?(רן) אולי בגלל ה”חיפה” זה עובד . . . אז יאללה, נרים לכולם. טוב - אז את עובדת ב-Forter עכשיו, כ-Staff Engineer. למה מעניין אותך מוצר? כאילו - את מי זה מעניין? את רק רוצה להעביר ביטים, לא?(הילה) אז לא . . . אולי אני אביא את זה קצת גם מתוך הסיפור … קרא עוד

Fraudology is presented by Sardine. Learn more about how their one platform covers you for fraud, compliance, and payments, and watch the replay of our demo here.In this episode of Fraudology, host Karisse Hendrick invites return guest & listener favorite, Gil Rosenthal, a fraud prevention strategy expert & a Fintech Advisor, to discuss the importance of storytelling and strategic thinking in protecting companies and users from fraudulent activities.They delve into the methodology of storytelling in fraud prevention (used by fraud departments in top companies, such as PayPal), and emphasize the need for a proactive approach to anticipate fraudsters' tactics. From analyzing unique patterns and dollar values to identifying band-aid & long-term prevention solutions to understanding the impact of different strategies and actions, they explore key strategies for staying ahead in the ever-evolving world of fraud.Tune in to gain valuable insights and learn about the fascinating world of fraud prevention.Links:As mentioned in the intro, the 2023 Fraudology Benchmarking Survey (Sponsored by Forter) can be viewed here; with no e-mail or contact information required!:https://resources.forter.com/fraud-fighter/2023-benchmark-reportTo connect with Gil on LinkedIn or to inquire about receiving the full training course as overviewed in today's episode:https://www.linkedin.com/in/gil-rosenthal/Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Episode Summary  In this episode of Sunny Side Up, Carolyn Najac interviews Christian DeMarais on crafting success and navigating landscapes in business. We discuss how engaging stakeholders successfully requires a blend of empathy, strategic narrative crafting, and in-depth understanding. He emphasises the power of understanding stakeholder perspectives and crafting a compelling narrative. Christian underscores the importance of empathy, especially towards internal stakeholders, viewing them as the real 'customers'. Finally, while discussing B2B and B2C dynamics, he emphasises the significance of listening to customers and efficiently leveraging resources across diverse teams.  About the Guest  Christian DeMarais is currently serving as Director of Revenue Operations and Strategy at Wix, where he has helped build and scale over 25 Sales and Account Management teams in 3 years. In addition to a career as a RevOps and Sales Strategy Pro, DeMarais is also an accomplished actor who recently had a recurring role in Maniac (Netflix), as well as guest roles on Mr. Robot (USA), The Equalizer (CBS) and Elementary (CBS). DeMarais holds an MFA in acting from NYU and a BA in Business Management and Theatre, with a Minor in Dance from Gustavus Adolphus College.  Connect with Christian DeMarais  Key Takeaways  When engaging with stakeholders, immerse yourself in their perspectives, understanding their needs, concerns, and objectives.  ● Avoid Direct Objectives – Don't always lead with your end goal. Let stakeholders understand your objectives through the information you provide and the narrative you weave. ● Craft a Narrative: Whether it's a presentation, a proposal, or a report, build a story that captivates your stakeholders and takes them on a journey.  ● It's crucial to know what drives your stakeholders. Identify their priorities, financial metrics, time-saving efficiencies, or other KPIs, and cater your strategy to these. ● Empathy is key. While clear goals and KPIs matter, other aspects like ease of use and time-saving can be equally crucial.  ● Never judge. Understand the perspectives and challenges of all team members. Your internal stakeholders, often acting as your 'customers', need that understanding the most. ● Ensure your services or products cater to a broad spectrum of your customers' needs, making it easier for them to choose you over competitors.  ● Continuously seek and incorporate customer feedback to refine and improve your offerings. Centre your strategies around customer needs. Listening to and acting on their input can lead to product innovations and sustained growth.  ● Balance Macro and Micro Perspectives. Keep an eye on the broader business strategy while attending to day-to-day operations.  Quote: “Understanding is such a huge part of what we do. And I think understanding your customer, but a lot of times for RebLabs specifically, your customers are also internal stakeholders in the company and the business.” – Christian DeMarais  Recommended Resource The Power of Habit" by Charles Duhigg  Shout-Outs  Melanie Terranova – Head of RevOps at Wix  Dhwani Dalal – Director, Sales Strategy & Operations at DocuSign Meg Goetsch – Vice President, Global Sales Operations and Strategy at Forter  ⁠Connect with Christian DeMarais⁠ ⁠⁠⁠ | ⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

Fraudology is presented by Spec. Check out their no-code platform you can implement to start fighting fraud today!In this episode of Fraudology, host Karisse Hendrick invites return guest & listener favorite, Gil Rosenthal, a fraud prevention strategy expert & a Fintech Advisor, to discuss the importance of storytelling and strategic thinking in protecting companies and users from fraudulent activities.They delve into the methodology of storytelling in fraud prevention (used by fraud departments in top companies, such as PayPal), and emphasize the need for a proactive approach to anticipate fraudsters' tactics. From analyzing unique patterns and dollar values to identifying band-aid & long-term prevention solutions to understanding the impact of different strategies and actions, they explore key strategies for staying ahead in the ever-evolving world of fraud.Tune in to gain valuable insights and learn about the fascinating world of fraud prevention.Links:As mentioned in the intro, the 2023 Fraudology Benchmarking Survey (Sponsored by Forter) can be viewed here; with no e-mail or contact information required!:https://resources.forter.com/fraud-fighter/2023-benchmark-reportTo connect with Gil on LinkedIn or to inquire about receiving the full training course as overviewed in today's episode:https://www.linkedin.com/in/gil-rosenthal/Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Did you hear? Forter is hosting it's 2nd annual IMPACT Conference, Oct 11 in NYC. Head to forter.com/impact for all the details.Want to learn more about our presenting sponsor? Forter.com/fraudology, a special microsite designed in a pitch-free way for you to learn more.In this episode of Fraudology, host Karisse Hendrick dives into 3 fraud-related news stories & talks about how each of these events or issues will impact the fraud prevention industry, and what can be learned from them.2,700 People That Were Tricked Into Working for a CyberCrime Syndicate Were Rescued in the Philippines https://apnews.com/article/philippines-cybercrime-raids-china-indonesia-malaysia-vietnam-de16f11954700ffd432377267f571892?Unicorn Social Media App Shutdown After Admitting That Over 95% of Its Users were Fake https://techcrunch.com/2023/06/26/irl-shut-down-fake-users/#:~:text=An%20internal%20investigation%20by%20IRL's,capital%2C%20IRL%20is%20shutting%20down.Scammers & Fraudsters Are Targeting Covid Relief Funds Still Available from the US Government, but the gov't won't be the only victims in the end:https://frankonfraud.com/fraud-trends/covid-fraud-2-0-this-is- the-new-fraud-money-grab/Other resources also mentioned in this episode: The Knoble: A non-profit focused on combining fraud-fighters & their tools to combat human trafficking & modern slavery: www.TheKnoble.comReports on HTMS (Human Trafficking/Modern Slavery) being used to commit cybercrime:Pro Publica: https://www.propublica.org/article/human-traffickers-force-victims-into-cyberscammingBlog article by analysts at Nefture: https://medium.com/nefture/cyber-slavery-a-multi-billion-crypto-scam-industry-the-chinese-mob-1e8cbe6566ffFraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Did you hear? Forter is hosting it's 2nd annual IMPACT Conference, Oct 11 in NYC. Head to forter.com/impact for all the details.Want to learn more about our presenting sponsor? Forter.com/fraudology, a special microsite designed in a pitch-free way for you to learn more.View the 1st Annual Fraudology Benchmarking Report Now! https://resources.forter.com/fraud-fighter/2023-benchmark-report(Thanks to the survey sponsor, Forter, no email or contact info is required to access the report!)In this episode of Fraudology, host Karisse Hendrick welcomes back special guest Shoshana Maraney to continue discussing the newly released Fraudology benchmarking survey results. While on Tuesday's episode they talked about some of the areas that surprised them, today they dive into the topics that most fraud leaders collectively knew (in their gut/intuition), but until now, we didn't have reliable or actionable data to present to leadership. Some of the topics from the survey discussed today include: the importance of trusting peers' experiences when evaluating fraud solution providers, what factors will cause a merchant to consider leaving their current provider, and the need for better customer care & product innovation in the fraud technology (vendor) space.Karisse & Shoshana highlight other outcomes from the survey on topics such as salary ranges, embracing change, and the growing focus on improving the entire customer experience/journey.This episode, and ultimately the survey report both offer valuable insights and actionable takeaways for fraud professionals. Get ready to gain a deeper understanding of fraud prevention strategies and the power of data in this engaging conversation.To connect with Shoshana Maraney, Content Marketing Strategist for online FraudTech companies & co-author of "Practical Fraud Prevention", published by O'Reilly publishing: https://www.linkedin.com/in/shoshana-karin-maraney-26758736/Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Did you hear? Forter is hosting it's 2nd annual IMPACT Conference, Oct 11 in NYC. Head to forter.com/impact for all the details.Want to learn more about our presenting sponsor? Forter.com/fraudology, a special microsite designed in a pitch-free way for you to learn more.The 1st Annual Fraudology Benchmarking survey for e-commerce fraud prevention is now available!https://resources.forter.com/fraud-fighter/2023-benchmark-report(No email address or contact info needed to access this report, thanks to the survey Sponsor, Forter!)Almost 9 months ago, Karisse mentioned on an episode of Fraudology that she has long wanted to provide the industry with a benchmarking survey that asks the questions that would 1. Help fraud leaders do their jobs better (by providing best practices & benchmarks) and 2. Help fraud leaders communicate their jobs better to leadership & other areas of their business. Thanks to:Forter (for sponsoring the survey & for respecting the autonomy of Fraudology to select the questions & write the report to provide the information needed most by the Fraudology community)Channel Research (for performing the survey & ensuring it was statistically relevant)Shoshana Maraney* (for co-writing the questions & the report, and especially for keeping Karisse on track)The 500+ leaders in charge of fraud metrics for e-commerce & B2C Fintechs......that wish is now a reality! And Karisse & Shoshana are excited to tell you some of what we learned from the results!On Part 1 of our conversation about this epic industry-wide survey, they'll talk about:All the intention that went into this survey to make it different from those of the past, and why it can be relied upon. The roles that were played to get this project done, and why it was important to play to each group's strengths.Some of the demographics of the 500+ respondents to this surveyThe outcomes of the survey that surprised Karisse and/or Shoshana! (Some sections of results surprised one, and not the other; other parts surprised them both...until they thought about the reasons behind the answers a little more.)The three distinct transitional states that the industry, and individual online companies have/are going through when it comes to their approach towards fraud prevention & revenue retention.On Thursday's episode, Shoshana will be back to talk more about the survey results, with a focus on the aspects of the survey results that finally provided DATA to back up the assumptions & gut feelings most leaders in fraud have had for years. They'll also share a few of the ways you can use the results of this survey to educate other areas of your business and work to get more resources for your department.The survey will be ready to download THIS WEEK! Once it's available, the link to download the report for free (without even having to give your contact info, thanks to the sponsor of the survey, Forter!) will be updated here, and in the notes for Thursday's episode. In addition to her work as the co-collaborator and co-author of the 1st Annual Fraudology Benchmarking Report, Shoshana Maraney is a freelance content creator & expert content marketing consultant for top online fraud prevention technology companies. She is also co-author of "Practical Fraud Prevention" by O'Reilly Publishing. To connect with Shoshana: https://www.linkedin.com/in/shoshana-karin-maraney-26758736/Fraudology is hosted by Karisse Hendrick, a fraud fighter...

Did you hear? Forter is hosting it's 2nd annual IMPACT Conference, Oct 11 in NYC. Head to forter.com/impact for all the details.Want to learn more about our presenting sponsor? Forter.com/fraudology, a special microsite designed in a pitch-free way for you to learn more.In this episode of Fraudology, Karisse talks about 3 recent fraud-related stories, how they can or will impact the industry, and could be important to know for your specific role. As new techniques and technology continue to be used to commit cybercrime, it's important to be aware of what is possible, and to prepare as much as you can before your company or financial institution is impacted (especially for the last story!). Links to Original articles: Two People Arrested As a Part of a Traffic Stop are Found with 1764 Fraudulent Gift Cards; Tied to Massive Organized Crime Ring Stealing & Manipulating Gift Cards at Large Retail Locations: https://alachuachronicle.com/pair-arrested-with-1764-fraudulent-gift-cards-may-be-part-of-organized-ring/The FTC Warning: Texts Impersonating Fraud Departments for Banks have more than Doubled since 2021: https://www.businessinsider.com/scam-bank-fraud-texts-on-the-rise-ftc-warns-2023-6Deepfakes-as-a-Service provide Realistic Videos of "Humans" for only $145 USD (this should scare us all!) https://www.theregister.com/2023/04/28/tencent_digital_humans/Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Did you hear? Forter is hosting it's 2nd annual IMPACT Conference, Oct 11 in NYC. Head to forter.com/impact for all the details.Want to learn more about our presenting sponsor? Forter.com/fraudology, a special microsite designed in a pitch-free way for you to learn more.Doriel Abrahams, the head of Risk for Forter US returns to answer listener questions after his last episode (April 27, 2023).Some of the questions covered topics like:The benefits & Risks of placing fraud prevention efforts pre- (bank) authorization vs. post- (bank) authorization. Is one better than the other? If so, why?The expensive risks of some 3DSecure strategies (such as: approving fraudulent orders + brand dilution, and/or still being placed on chargeback monitoring programs despite the fraud chargeback liability shift); but the benefits of strategic/dynamic 3DS in both the US and other markets such as Europe, India, and AustraliaDoriel was asked to share one of his fascinating case studies, and he walks us through the signals of a potential fraud scheme with unknowns intentions and what was discovered.He was also asked a specific question that put him on the spot to answer if Forter has changed over the last few years, and if/how they are different from others in the space.Beyond answering thoughtful questions from Fraudology listeners, listen in as two friends who are passionate about fighting fraud & supporting the fraud-fighting community, share their observations & appreciation of learning from each other. To connect with Doriel directly: https://www.linkedin.com/in/doriel-abrahams/For more information about the Impact conference mentioned in this episode: https://www.forter.com/impact/To sign up for the free micro course to "Measure What Matters", presented by the authors of O'Reilly Publishing's "Practical Fraud Prevention book", Gilit Saporta & Shoshana Maraney: https://www.forter.com/fraudology/Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Did you hear? Forter is hosting it's 2nd annual IMPACT Conference, Oct 11 in NYC. Head to forter.com/impact for all the details.Want to learn more about our presenting sponsor? Forter.com/fraudology, a special microsite designed in a pitch-free way for you to learn more.This is the 3rd (and final) episode in a row, focused on false declines/false positives, in e-commerce. The 1st episode on this topic provided some of the industry benchmarking data that will soon be released in the 1st Annual Fraudology Benchmarking Report, sponsored by Forter. Knowing that so many merchants not only don't measure their false decline rates, but a fair amount of them said they don't think it's a problem.The 2nd episode featured 6 fraud leaders for 5 name brand online retailers talking with each other about false positives/declines. Their importance, the considerations needed to keep approval rates & chargeback rates while balancing some of the hardest battles they've had to reduce these issuesOn today's episode, Karisse provides some of the more traditional ways online companies are measuring this important metrics, both traditionally, and she'll share some of the more innovative methods online merchants While this list isn't exhaustive, and you'll need to customize the right approach to your own business rules, these suggestions will provide different ways to consider measuring false declines in more systematic ways. This 3-part series on this topic has proven to be helpful & insightful to several listeners already, and this final episode is no exception. If you have any additional suggestions for & methods to start measuring & creating a feedback look for these orders, feel free to reach out via LinkedIn or email. Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Want to see a demo of our sponsor Forter, without the usual sales pressure? Come to my merchant only group date with the Forter solutions team on Thursday, May 25. Get access to the secret invite here.Read the story of how Jenna Posner became Chief Digital Officer at Snipes.In this episode of Fraudology, Karisse is joined by a group of 6 fraud leaders for 5 large retailer brands in the US, as they talk about their own experiences and challenges with false declines (aka: false positives or insults). On last Thursday's episode of Fraudology, Karisse shared the results from the soon-to-be-published Fraudology Benchmarking survey (Sponsored by Forter) about false positives. With only 57% of respondents even measuring false declines, and with 1/2 of the 43% who don't measure this important metric saying not only do they not measure it, they aren't worry about it, Karisse wanted to ask some of her favorite fraud-fighting merchants for their thoughts & experiences on this topic.Some of the topics discussed include: Why they're difficult to measure, but why they're also critical to understandThe impact to the business is greater for each transaction that is canceled in error, than the money saved by canceling orders that would become chargebacksSuggestions to provide feedback about missed fraud orders to manual review analysts in ways that could prevent another increase in false declines Why it's important to measure spikes in all metrics on a daily basis, and particularly how a spike in the daily auto-decline rate requires investigating to either identify a new spike in fraud attempts, or a spike in orders being declined unnecessarilyIt's not enough to measure your company's false decline rate, it's important to perform root causes analysis to determine how similar orders in the future can be identified and passed, instead of canceled. Because of the policies of the companies that these specific fraud leaders work for, they are anonymous on this episode. Initials were assigned at random to ensure their anonymity, so they could provide their accounts from the "front lines" on this topic that is often discussed "behind closed doors" among fraud leaders, like in this conversation. While we wish we could name the participants of this episode to give them the credit they deserve for being top leaders in online retail fraud prevention, we would like to give a big thank you to "D", "S", "B", "M", "P", and "C"!Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Want to see a demo of our sponsor Forter, without the usual sales pressure? Come to my merchant only group date with the Forter solutions team on Thursday, May 25. Get access to the secret invite here.Read the story of how Jenna Posner became Chief Digital Officer at Snipes.The 1st Annual Fraudology Benchmarking Survey Report is going to be launched very soon! And Karisse thought that one particular section of the report needs to be talked about, even before the report is published. And that is: The results of the questions surrounding false declines/insult ratesIn this episode, Karisse will provide a deep dive into:Why false positives are difficult, but critical to measureThe industry's shocking (but not necessarily surprising) answers about measuring false declines, and how they measure themWhy having an industry average of false declines is a terrible idea; but measuring them internally is necessaryWhy false declines (especially in the e-commerce sector) have risen by a large margin over the last 12-18 monthsThe true cost & impact of each false decline, and why that should matter to you and your organizationIt seems like this topic is not discussed enough, or in enough detail for newer fraud leaders to understand why you can never assume that all transactions or accounts that your system or analysts are canceling are true 3rd party fraud. (And let's be honest, does your current provider want to help you identify your insult rate?) But, the cost of not measuring, analyzing, and implementing continual fraud system & process improvements to reduce the number of good customers you are essentially referring to your competitors for life, is too high to ignore.Next week's Thursday episode, Karisse will talk about the HOW. Now that you know it's critical not allow "perfect to be the enemy of the good" when it comes to measuring false declines, and you've heard how the bulk of the industry is measuring them now, Karisse will share a handful of innovative ways that some enterprise merchants have created a productized way to measure false positives, with little manual effort. Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Want to see a demo of our sponsor Forter, without the usual sales pressure? Come to my merchant only group date with the Forter solutions team on Thursday, May 25. Get access to the secret invite here.Read the story of how Jenna Posner became Chief Digital Officer at Snipes.This is the 200th episode of Fraudology! So, we decided to do something a little bit different. Instead of Karisse interviewing an awesome fraud-fighter, SHE'S in the "hot seat"! Karisse asked her friend, podcast producer, and a big reason for the long term success of Fraudology, Lucas Walker to join her on this side of the podcast to ask her anything, along with some questions sent in by listeners.In this conversation, Karisse shares why (and how) she got into fraud, why she stays, some of the unique aspects of this emerging industry, the biggest myths in online fraud prevention, and what she loves most about being "air support". Specific to Fraudology, she'll answer questions about her most memorable guests, a time she wanted to give up, what motivates her to keep going, and who in her "IRL" life surprised her the most by becoming a fan of Fraudology! She'll also share a few stories about some of the times that she's been blown away by the support of Fraudology fans (Aka: Fraudologists).We would have never made it to this milestone without any of the loyal, the sporadic, or the occasional Fraudology listeners, the interesting guests, or our exceptional sponsors! So, thank you!Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Want to see a demo of our sponsor Forter, without the usual sales pressure? Come to my merchant only group date with the Forter solutions team on Thursday, May 25. Get access to the secret invite here.Read the story of how Jenna Posner became Chief Digital Officer at Snipes.Audience Requested Topic: In this episode of Fraudology, host Karisse Hendrick shares some of her best suggestions for using LinkedIn for professional development, with tips specific for online fraud-fighters.Whether your short term and/or long term career goals include finding a new job ASAP, down the line, connecting with peers, staying informed within the industry, or "building a personal brand", Karisse provides specific examples to help you achieve those goals. And, if her experiences are any indication, you'll probably receive a lot of unexpected blessings in the form of great friends and career opportunities. Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

TalkLP Host Amber Bradley chats with the Head of Risk at Forter, Doriel Abrahams, about fighting fraud with Forter at the 2022 CLEAR / FLEPRU conference!  Check out Doriel explaining what Forter does to help fight loyalty fraud, online fraud, and credit card fraud -- all in REAL TIME!  Watch out fraudsters because if retailers have Forter -- you won't succeed! What's unique about Forter is they use all the data they collect about all fraudsters to help current clients.  AND Forter has intelligent methodologies to ensure your customers' online experience is amazing by understanding behavior! To check out Forter at NRF PROTECT next week - visit them at booth 725! For more information about Forter, click here!

Want to see a demo of our sponsor Forter, without the usual sales pressure? Come to my merchant only group date with the Forter solutions team on Thursday, May 25. Get access to the secret invite here.Read the story of how Jenna Posner became Chief Digital Officer at Snipes.On this episode of Fraudology, host Karisse Hendrick provides some of the ways to identify connection requests or private messages from potential "pig-butcherers" on social media. By recognizing their characteristics, you can decline their requests & educate friends & family about these methods, as they're often on all public social media platforms. She then reads a report written by recent Fraudology guest, Assaf Kipnis, former Engineering manager at Facebook/Meta. Because Assaf has a little more free time, he decided to engage with a prospective pig butcherer when "she" reach out to him.What follows is a rare & interesting behind-the-scenes play-by-play of how these specific type of scams can build trust, create intrigue, and then run off with thousands of dollars per victim. By understanding the scam and how these scammers build a rapport, it may be easier to identify these fraud attacks targeting consumers sooner than after money has exchanged hands. To read along, or just to look up the (AI generated) pictures of "Tina", you can find Assaf's full report here:https://www.linkedin.com/pulse/pig-butchering-scam-victim-journey-analysis-assaf-kipnis%3FtrackingId=fLB5AJyealr8SUNfQMAUjg%253D%253D/?trackingId=fLB5AJyealr8SUNfQMAUjg%3D%3DFraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Want to see a demo of our sponsor Forter, without the usual sales pressure? Come to my merchant only group date with the Forter solutions team on Thursday, May 25. Get access to the secret invite here.Read the story of how Jenna Posner became Chief Digital Officer at Snipes.On this episode of Fraudology, Karisse is joined by Jenna Posner, Chief Digital Officer of Snipes USA. While most guests on Fraudology are primarily focused on fraud prevention or Trust & Safety, Jenna is in the C-suite, responsible for a much bigger picture that includes sales, marketing, and the entire P &L of Snipes' US e-commerce channel. So, why would someone who has spent their entire career focused on sales and growth care about online fraud?Jenna will answer that question brilliantly. While also talking about:The unique world of hype-selling, especially in sneakers & streetwear, and the high cost to revenue & customer loyalty of relying on a fraud provider that isn't equipped to accurately identify good customers or risky behaviors within millisecondsWhy, despite overseeing the entire e-commerce channel, replacing the existing fraud provider became Jenna's 1st priority; while this wasn't "sexy", the night & day difference, and the returns on that decision gained her a lot of momentum to continue replacing & upgrading technology throughout the businessHow & why Jenna chose the solution that she did for their business, and several of the ways that understanding technology & how it's utilized allowed her to identify an outlier that approached the issue differently, and with more of a focus on increasing sales than only preventing fraudLearn from some of the ways that Jenna talks about the impact and value of a strong fraud strategy on the "big picture" and on overall business goals like building a reliable brand, increasing customer loyalty, and increasing revenue opportunities, to be inspired the next time you're speaking to a business leader within your organizationTo connect with Jenna Posner (No solicitations please!): https://www.linkedin.com/in/jennaflatemanposner/Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Want to see a demo of our sponsor Forter, without the usual sales pressure? Come to my merchant only group date with the Forter solutions team on Thursday, May 25. Get access to the secret invite here.Read the story of how Jenna Posner became Chief Digital Officer at Snipes.In this episode of Fraudology, Karisse is joined once again by Assaf Kipnis, former Engineering Manager for Integrity Investigations at Meta (previously Facebook). For the 2nd half of this informative conversation, Assaf provides examples of how his team studied & identified the TTPs (Tactics, Techniques, and Procedures) of some of the most complex & pervasion threats to integrity he & his team discovered & dismantled over the last several years of his career. -Within this episode, Assaf particularly focuses on two of the most innovative threat tactics targeting legitimate users that his team dealt with: Inauthentic Behavior & Financially motivated scams. Some of the topics discussed include:How identifying the motivation & behavior of two schemes that may, on the surface seem similar is critical to get to the root cause & ban the behavior in the future; example: "mis-" or "dis-information" versus "inauthentic behavior". While these terms are often generalized as the former, when it comes to eradicating the behavior, the details of the differences are critically importantThe potential financial & reputational damage of "inauthentic behavior", and how focusing on behavior versus content is key when identifying coordinated attacksSlight detour to discuss the privilege of having an in-house engineering team for integrity investigations, some tips for what to do if these types of issues can't be solved in-house, the importance of "babysitting" machine learning, and a few cautionary tips when considering new partners for 3rd party detection The most pervasive & impactful financially motivated scams targeting social media platforms & users including "pig-butchering" (crypto scams that often target western citizens; typically originating in SE Asia), investment scams, and impersonation scams; how understanding the role & perspective that social media companies have on this behavior can be helpful in identifying the same attackers manipulating multiple systems for one overall crimeThis conversation is incredibly fascinating! Especially if you've ever wondered how complex, yet sophisticated the Trust & Safety team at Meta needs to be to stay on the frontlines of identifying new attacks no one has seen before.To connect with Assaf Kipnis directly: https://www.linkedin.com/in/assafkipnis/Links to Additional Information Mentioned by Karisse in the Intro:The "Coordinated Inauthentic Behavior Report" published by Meta in October 2020: https://about.fb.com/wp-content/uploads/2020/10/Inauthentic-Behavior-Report-October-2020.pdfExamples of "Coordinated Inauthentic Behavior" that Assaf's team may have been responsible for detecting & disbanding:"Removing Coordinated Inauthentic Behavior from Iran, Russia, Macedonia, and Kosovo"; Released March 2019https://about.fb.com/news/2019/03/cib-iran-russia-macedonia-kosovo/"Removing Coordinated Inauthentic Behavior from Georgia, Vietnam, and the US"; released December...

Want to see a demo of our sponsor Forter, without the usual sales pressure? Come to my merchant only group date with the Forter solutions team on Thursday, May 25. Get access to the secret invite here.Read the story of how Jenna Posner became Chief Digital Officer at Snipes.In this episode of Fraudology, host Karisse Hendrick is joined by Assaf Kipnis, former Engineering Manager for Integrity Investigations at Meta (previously Facebook). After being part of the most recent round of layoffs at Meta, Assaf has a newfound understanding for the power of information sharing among peers within the greater Trust & Safety ecosystem. In addition to sharing more experiences & perspectives on LinkedIn, he also accepted Karisse's offer to talk a bit about his own experiences working within the Trust & Safety space for two of the largest social media platforms in the world. In the 1st half of their conversation, Assaf talked about some of the nuances & complexities within the department responsible for integrity, especially for those platforms that enable real-time user-generated content. (Beyond social media platforms, that can also include online companies with user reviews, sales listings, comments on articles, etc.)In the 1st of a 2-part episode conversation, Assaf shares his own experiences & perspectives on topics like:Some of the similarities & lessons that all departments within fraud or Trust & Safety, for all types of business models, can learn from each other. From methodologies to learning how similar the departments are from each other for personal development.Why integrity departments w/in Trust & Safety organizations are critical, especially for social media companies, and any other companies that allow real-time user-generated content on their platform (user reviews, sales listings, comments on articles/products, etc)How learning about a threat actor's TTP (Threats, Tactics & Procedures) to identify ways to scale the detection of the behavior, and not just by identifying single accounts at a timeThe difference between mitigating harm (detecting/stopping true bad actors) and perpetrating harm (false positives)Be sure to subscribe to the Fraudology podcast to be alerted when the second half of Karisse's conversation with Assaf is released this Thursday, May 18, 2023. They'll deep dive into 2 types of scams or spam that Assaf dealt with in his career & the lessons that can be learned from them for all companies that are often utilized as a part of the "scam lifecycle" (something Ayelet Biger-Levin talked about on her episode 2 months ago).To follow and/or connect with Assaf on LinkedIn:https://www.linkedin.com/in/assafkipnis/Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Want to see a demo of our sponsor Forter, without the usual sales pressure? Come to my merchant only group date with the Forter solutions team on Thursday, May 25. Get access to the secret invite here.Read the story of how Jenna Posner became Chief Digital Officer at Snipes.In this episode of the Fraudology Podcast, host Karisse Hendrick provides a deep dive into what the perpetrator side of fraud refers to as "Inny's". Inny's, short for "Insiders" are able to bypass the majority of fraud & policy defense systems by colluding with an employee to be given access to the account or action that the fraudster wants. From easily committing account takeovers to refund fraud to balance transfers, SIM swaps, and package re-routes, these are all tasks that customer service agents and/or in-store staff are being recruited and paid to do. And unfortunately, this activity often won't be found utilizing the methods or metrics to identify traditional internal theft tactics.Karisse will then share how they are recruited, the average amount that they're paid, and what can be done to identify & prevent bad actors from hiring your customers for fraud-as-a-service. Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Want to see a demo of our sponsor Forter, without the usual sales pressure? Come to my merchant only group date with the Forter solutions team on Thursday, May 25. Get access to the secret invite here.Read the story of how Jenna Posner became Chief Digital Officer at Snipes.While fraud & payments differ in every online industry, the world of event ticketing is unique & complex, but also very fascinating. First, it's important to know the differences between primary and secondary markets in ticket fraud and who ticket brokers are, and why they're often considered a "necessary evil".In this episode of the Fraudology podcast, host Karisse Hendrick sits down with Shawn Kelley, Former Director of Payment and Risk Operations at SeatGeek. Kelley shares his unique & unexpected journey into fraud prevention for a (then) small startup selling event tickets online called SeatGeek 7+ years ago. While building a fraud prevention and Trust & Safety department from scratch, he stumbled upon a new challenge of processing payments on behalf of venues partners thanks to a new partnership with an NFL team. Throughout this episode, Shawn shares his passion for "zooming in" and "zooming out" on complex challlenges to identify solutions that not only saved SeatGeek millions and protected their customers, but that also became new lines of revenue for the business.And then....Covid hit and all events were indefinitely "postponed". The unique complexities & nuances of being both a primary and secondary ticket provider really came into play during this time, providing a lot of chalenges that needed solved quickly, despite a world full of unknows. Karisse & Shawn also discuss the importance & opportunities of synergy between fraud and payments, uncovering the complex interplay in ticket transfers, and considerations to be made when selecting a machine learning partner, and it's struggle with ever-changing demographics. Connect with Shawn: https://www.linkedin.com/in/shawnkelley/Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Hey Fraudologists! Our sponsor, Forter has created a pitch-free zone for you to win free stuff, read about your peers, and generally take a load off! Head to https://forter.com/fraudology and let me know what you snagged!Read the story of how Jenna Posner became Chief Digital Officer at Snipes.Neill Mac Carthaigh, Head of Global Fraud & Risk at eShopWorld returns to Fraudology to continue the 2nd half of his conversation with host Karisse Hendrick. They start out talking about the complexities of fraud team structures and how the department that a fraud team reports to can have a significant impact on all strategy & technology decisions. The remainder of their conversation is focused on Neill's advice to fraud-fighters when they must navigate the landscape of current fraud prevention providers. How do you know it's time to consider a new provider? What requirements should you be looking for?Unfortunately, not all fraud vendors are created equal, despite what many of them would like you to believe. It's advantageous to some to have you think that all solutions are the same. However, selecting a provider that no longer invests in keeping up with the newer tactics of today could be detrimental to your company's bottom line...and even worse, its brand reputation. But, with engineering constraints on most fraud teams, often a live POC (Proof of Concept) isn't a possibility. Neill then shares his suggestions for other ways to verify a vendor's claims prior to signing a contract. While these may mean more work for a sales team, the companies that have updated & effective fraud detection product(s) will happily provide additional information. -Most of these suggestions are things Karisse hasn't heard before...so pay attention & write these down!Neill & Karisse round out their conversation by touching on the importance of accountability and engagement when managing current fraud vendors to maximize a successful fraud prevention strategy. To connect with Neill (No solicitations please!): https://www.linkedin.com/in/neill-mac-carthaigh-94500983/Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Hey Fraudologists! Our sponsor, Forter has created a pitch-free zone for you to win free stuff, read about your peers, and generally take a load off! Head to https://forter.com/fraudology and let me know what you snagged!Read the story of how Jenna Posner became Chief Digital Officer at Snipes.Today, host Karisse Hendrick spoke with Neill Mac Carthaigh, Global Fraud & Risk Manager at eShopWorld. Neill has had the unique opportunity of leading online fraud teams in 3 countries in the last ~10 years. And a lot can be learned from his experiences. While talking about his career journey, Neill shared the personal & professional benefits of moving to different countries to fight fraud, the cultural & communication considerations that should be made when hiring & leading international teams, along with the impact of global fraud teams on manual review success rates. Neill will be back on Thursday's episode to share insights on selecting the right solution provider for your business, methods to verify their claims prior to product implementation, and he'll provide insights to blend operational and technical fraud strategies while maximizing the legitimate customer experience. To connect with Neill (No solicitations please!): https://www.linkedin.com/in/neill-mac-carthaigh-94500983/Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Hey Fraudologists! Our sponsor, Forter has created a pitch-free zone for you to win free stuff, read about your peers, and generally take a load off! Head to https://forter.com/fraudology and let me know what you snagged!Read the story of how Jenna Posner became Chief Digital Officer at Snipes.If you enjoy listening to two passionate fraud-fighters "geeking out" about various fraud strategies...you will thoroughly enjoy this episode! Today, Karisse Hendrick speaks with Doriel Abrahams, Head of Risk for the US at Forter. Starting with how his passion for acting and linguistics/neuroscience prepared him for his accidental career in online fraud prevention. Then, they discuss how online fraud has been changing rapidly over the last 18-24 months, and how it's more important than ever that all areas of a merchant's fraud strategy adapt to detect the latest methods, or they'll be left behind. Just as it's important to adapt internal operations & tactical prevention efforts, your core fraud provider should also be adapting & innovating at a similar pace as the malicious actors. We saw this most with the "Master Manipulators" organized crime ring during the peak Holiday season of 2022 when the fraud strategies & technologies used by the majority of online retailers were put to the test during the busiest time of the year for online shopping. This rapid change in fraud tactics can also challenge using existing technology in the ways they've "always been used". Such as the "conventional wisdom" of the past surrounding topics like utilizing 3DS in the US, selectively using 3DS in the EU/APAC, advocating to Issuing banks to improve auth rates, and Karisse asks Doriel to explain why he doesn't believe in relying on negative lists. To connect with Doriel on LinkedIn: https://www.linkedin.com/in/doriel-abrahams/**Sign up to receive an invitation to see a demo of the unique ways that Forter approaches e-commerce revenue protection in a pressure-free & anonymous virtual presentation. (More details via the link) https://forms.gle/7B3ew7VAhEtAfE8y8Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Hey Fraudologists! Our sponsor, Forter has created a pitch-free zone for you to win free stuff, read about your peers, and generally take a load off! Head to https://forter.com/fraudology and let me know what you snagged!Read the story of how Jenna Posner became Chief Digital Officer at Snipes.This week, we've switched up the schedule to keep the episodes on refund claims fraud (refund fraud) consecutive. So while we'll learn from a fraud-fighting veteran on Thursday, today is a solo episode. Today, host Karisse Hendrick will walk you through the 5 core methods (or categories) that Refund Claims Fraudsters exploit, with examples of at least one variation of each method. But first, she clarifies a topic that she & Dajana discussed in last week's episode: Refund abuse vs. refund claims fraud. While there are some publications & experts saying that the steep increase in refund claims is all due to your customers, that's not the full picture. That's why the 1st step to reducing & preventing excess customer claims is to better understand them through an in-depth analysis process. And, because abuse and fraud are two very different intentions, the solutions are also different. Also, what the heck is "Casual fraud"?? Is this a term YOU plan to use? Karisse then highlights the 5 methods used by "refunders" (professional or DIY) to exploit the customer claims process at each retailer. She walks through the type of claims in the order that retailers experience these types of losses; from the easiest/least amount of effort to the methods that may take extra time and/or additional costs. They will never stop at one claim. So, if the high volume of INR claims are slowing down within your company, be on the lookout for claims of customers receiving empty boxes or missing items. Karisse also stresses the importance of creating a full-spectrum strategy that streamlines the process for good customers, provides continual data & insights to track new trends, and allows a way to review & deny the most suspicious claims. ***A reminder: If you're interested in being on the waitlist to be notified once registration for the course that Karisse & Dajana have created to better understand more of the details (that couldn't be shared here), nuances, and their framework for creating a process to greatly reduce your refund claims fraud, sign up here:https://forms.gle/a1vsWNfs7qe5GdbS8

Hey Fraudologists! Our sponsor, Forter has created a pitch-free zone for you to win free stuff, read about your peers, and generally take a load off! Head to https://forter.com/fraudology and let me know what you snagged!Read the story of how Jenna Posner became Chief Digital Officer at Snipes.Dajana Gajic-Fisic, Head of eCommerce Risk Management at Finish Line is back for a follow-up conversation w/ Karisse about Refund Claim Fraud (RCF). Dajana provides insights on how merchants can address refund fraud and the importance of solving, not just stopping, it. She also shares that as you begin to measure losses, identify gaps in the process, and start identifying gaps & vulnerabilities, you will not only identify ways to detect & reduce RCF, but also find many areas of opportunities to address gaps that may not be causing fraud, but do result in great financial losses for a retail business, and often provide a poor customer experience. But you don't always need to create brand new processes; Dajana provides a great example of how she leveraged an existing process & report performed by another team, to improve visibility into areas of opportunity to streamline processes & reduce additional costs within the business. Karisse & Dajana also address some of the mistakes they've seen retailers make when trying to be reactive to one specific gap at a time, and not understand the root causes of the exploits. And Dajana also shares why communication and feedback are critical, the importance of tracking the "wins" you & your team achieve during this process, and why putting your name out there is essential for success. ***As mentioned at the end of this episode, there's a lot more that we want to share with other online retailers, but can't on a public platform (for several reasons). If you need to learn MUCH more about how refund claims fraud, and want to hear all that we couldn't share on a public platform, you can learn more about it & add your name & contact info to the waiting list for the upcoming virtual training course created by Karisse & Dajana here:https://forms.gle/a1vsWNfs7qe5GdbS8Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Hey Fraudologists! Our sponsor, Forter has created a pitch-free zone for you to win free stuff, read about your peers, and generally take a load off! Head to https://forter.com/fraudology and let me know what you snagged!Read the story of how Jenna Posner became Chief Digital Officer at Snipes.In this episode of Fraudology, host Karisse Hendrick is joined by Dajana Gajic-Fisic, Head of eCommerce Risk Management at Finish Line, to talk about a "new" form of fraud that they've gotten to know a lot about over the last 3 years. -Refund Claims Fraud (aka: Refund Fraud).In part 1 of this two part discussion, Dajana & Karisse will:Talk about the symptoms of this issue before it was discovered, and how refund claims fraud differs from policy abuse or return fraud.How to quantify the size of the problem for your company, present the issue(s) to leadership, and begin to identify & triage various gaps & vulnerabilities that are being exploited by online thieves.How a group of ~40 retailers worked together over the course of 3+ years to share information on attack methods and different aspects of this form of stealing from online retailers.Dajana will also share how COVID-19 impacted refund claims fraud, the difference between policy abuse and refund claim fraud, the importance of identifying legitimate customer claims, and the current challenges retailers have faced when trying to find vendors who can help identify & disrupt this newer form of fraud.To connect with Dajana (no soliciting, please!): https://www.linkedin.com/in/dajana-gajic-fisic/Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Hey Fraudologists! Our sponsor, Forter has created a pitch-free zone for you to win free stuff, read about your peers, and generally take a load off! Head to https://forter.com/fraudology and let me know what you snagged!Read the story of how Jenna Posner became Chief Digital Officer at Snipes.In this episode of Fraudology, host Karisse Hendrick first shares the 16 biggest buzzwords in online fraud (as determined by crowd-sourcing suggestions & votes) that made up the 2023 Buzzword Bracket for "March Madness" in fraud. And, some of the reasons why these industry terms often cause massive eye-rolls among fraud-fighters. She then provides the top 3 buzzwords that were selected last week. Do you agree?Then, talking with Alan (Buck) on Tuesday's episode caused Karisse to think more about the personality traits & qualities that make fraud-fighters so good at their jobs. But, those same traits & qualities could unintentionally be causing them to get in their own way when it comes to working with other departments & leadership, and in their own career advancement. Because these are aspects of her career she's had to challenge herself to improve upon (and still struggles with some of them from time to time), Karisse shares her experience & a few suggestions for navigating the double-edged sword of being a practitioner in this complex, yet purpose-filled industry.Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Hey Fraudologists! Our sponsor, Forter has created a pitch-free zone for you to win free stuff, read about your peers, and generally take a load off! Head to https://forter.com/fraudology and let me know what you snagged!Read the story of how Jenna Posner became Chief Digital Officer at Snipes.On today's episode of Fraudology, Karisse sits down with Alan Buck, Head of E-Commerce Fraud, Organized Retail Crime, and Corporate Investigations at Bed, Bath & Beyond. Alan explains how his career path provided him with a new perspective & a proven track record of success to approach his most recent role as the Head of e-commerce fraud for a well-known, omnichannel retail brand in the US.In this honest conversation about implementing radical changes to an overall fraud strategy, including selecting the right type of technology that will work for you, and not against you. Alan also shares some of the biggest lessons he's learned as an online fraud leader. And while the path to success, both within a fraud department, and within the overall company can feel like a long, difficult road, Alan shares the value he's found in improving communication and building relationships w/ stakeholders & leadership, and why hearing "No" can lead to a better "yes". They also explore the unique paths to success, maximizing proactive fraud prevention beyond payment fraud, and the power of collaboration with peers in the fraud industry. To connect with Alan (No solicitations, please!): https://www.linkedin.com/in/alan-buck-0a21804a/Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Hey Fraudologists! Our sponsor, Forter has created a pitch-free zone for you to win free stuff, read about your peers, and generally take a load off! Head to https://forter.com/fraudology and let me know what you snagged!Read the story of how Jenna Posner became Chief Digital Officer at Snipes.In this solo episode of Fraudology, host Karisse Hendrick starts out by providing the story behind the launch of her new company "Silver Bullet" and it's new fraud detection solution, "The Fraudinator". -Which was all an elaborate April Fool's prank (Shoutout to her partner-in-pranks, Frank McKenna). She felt bad for everyone who was legitimately "fooled", but what does that say about how buzzword-y some vendor marketing has gotten? And when will any of them learn that we know the term "Best in Class" is self-appointed & means nothing?She also gives a short pre-view on the topic of refund claims fraud in retail, and shares that she & next week's guest will be diving into the topic. She also talks a bit about the thousands of "methods" created & sold in criminal forums; including a recently discovered multi-platform exploit (fraud) of private label cards. If only cybercriminals would use their creativity & "problem-solving" skills to make the world a better place...To read the (VERY FAKE) announcement of the new company "Silver Bullet": https://frankonfraud.com/fraud-trends/release-industry-vet-launches-silver-bullet-fraudinator/To participate in the "Buzzword bracket" for fraud terms, download or print out the buzzword bracket in this LinkedIn post & return a picture or scan of who you chose to"win" each match to info@chargelyticsconsulting.com; 4 entries will be chosen randomly to win one of 4 prizes, all valued around $50 USD (can choose between items that can be shipped or emailed):https://www.linkedin.com/posts/karissehendrick_online-fraud-buzzword-bracket-2023-fraudology-activity-7047309778028527616Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

Hey Fraudologists! Our sponsor, Forter has created a pitch-free zone for you to win free stuff, read about your peers, and generally take a load off! Head to https://forter.com/fraudology and let me know what you snagged!Read the story of how Jenna Posner became Chief Digital Officer at Snipes.Frank McKenna, the expert behind the popular "Frank on Fraud" blog and Chief Fraud Strategist at PointPredictive stops by to discuss a recent report published by Hindenberg research (A short-selling company intent on exposing fraud for corporate gains) that caused quite a few conversations & headlines within the online fraud world last week. While the report brings up some concerning allegations, Karisse & Frank dissect some of the claims to demonstrate that when it comes to casting blame for online fraud, it's not always black & white. Being accused of enabling fake accounts is nothing new in the tech world, especially when user numbers are often the biggest contributor to a company's valuation. But, where's the line between being "under attack" and "enabling fraud"?Cash App's meteoric rise was due to a rapid series of events including the ripple effects of Covid on the underbanked, massive amounts of fraud being stolen from government assistance programs, and the ease & use of Fintech technology vs. traditional banks. Did they ignore any regulations or simply not do what a group of people without fraud knowledge think they should have done? They also talk about how the type of platform Cash App may enable fraud by other companies' standards, but are they fraudulent to Cash App?What becomes clear in this case is that there may not be a clear "right" or "wrong"; and that more than one thing can be true at once. It can be true that a lot of fraud was caught & prevented (which would only be known internally), but it can also be true that there is always more that can be done to reduce the impact of fraud on an online business, from fake accounts to payment fraud to money laundering. It's also important to remember what every fraud-fighter with experience on "the frontlines" understands. That the battles they "fight" are not only coming from outside their company, but often they are "fighting" battles waged with them internally at the same time. And unlike the fight with cybercriminals, it often requires compromise between the altruistic ideals of the fraud/risk/Trust & Safety team and the demands/goals of the business. Ultimately, neither Frank nor Karisse can make an absolute decision of what should have or could have been/should be done based solely on this report. There just isn't enough data to form an opinion one way or another. But, the topics they discuss & examples they share from a few anonymous fraud-fighters' experiences throughout this episode are timely, and may just prepare you for an upcoming battle you're not aware of yet.Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line. Connect with her on LinkedIn She brings her experience, expertise, and extensive network of experts to this podcast semi weekly, on Tuesdays and Thursdays.

This episode of Select* podcast features Itiel Shwartz, the CTO and co-founder of Komodor. Topics covered include: Share a bit about you, what led you to found Komodor and what problem are you trying to solve?Let's take a dive into GitOps - can you describe the main benefits and challenges of GitOps? Should developers have the same expertise in Kubernetes as DevOps/Platform folks?We've seen a big shift left trend in the security space - do we expect to see the same here? Should Dev's be also responsible for troubleshooting K8s? What do they need to succeed?Looking ahead: What trends do we expect to see in the next 12 months in this space? Itiel is the CTO and co-founder of Komodor, a startup building the next-gen troubleshooting platform for Kubernetes. Previously, he worked at eBay, Forter, and Rookout as the first developer. He's a backend & Infra developer turned ‘DevOps', and an avid public speaker who loves talking about infrastructure, Kubernetes, Python observability, and the evolution of R&D culture.

PitchBook senior editor James Thorne sits down with Brad Feld, partner and co-founder of early-stage VC firm Foundry, to discuss how venture investors behave in a downturn, why entrepreneurs may want to steer clear of structured deals, and why so many good companies are born in such bad times. Plus, PitchBook senior analyst Kyle Stanford joins to discuss key takeaways from the Q3 2022 PitchBook-NVCA Venture Monitor and Quantitative Perspectives: Silver Linings on the Time Horizon.In this episode of Sapphire Ventures' series "GameChangers," Sapphire partner and Head of Revenue Excellence Karan Singh speaks with Forter's Chief Revenue Officer Marcus Holm about unlocking seller productivity and repeatability through value realization methodologies.Listen to all of Season 6, presented by Sapphire Ventures, and subscribe to get future episodes of "In Visible Capital" on Apple Podcasts, Spotify, Google Podcasts or wherever you listen. For inquiries, please contact us at podcast@pitchbook.com.

Join Cambria Valente from Forter for a history of who she is and what her role is in our world.   She covers a very interesting history of her time at Emailage through the acquisition and what she is working on now at Forter as their offering continues to evolve. Outside of the audio issues about 1/3 of the way in during this recording this was my favorite one to date!  https://www.linkedin.com/in/cambria-hobbs/ www.forter.com www.emailage.com    **AUDIO WARNING ABOUT 1/3 THROUGH** (Riverside.fm had sync issues on Jordan's audio track and after extensive editing this was the best he could get it.  We will use a different tool going forward)   

Follow me @samirkaji for my thoughts on the venture market, with a focus on the continued evolution of the VC landscape.This week we are joined by Ravi Viswanathan, Founder and Managing Partner of NewView Capital, a growth and secondaries focused fund founded in 2018 with over $2.2 billion under management. NVC invests in technology companies through both direct investments and curated portfolio acquisitions, pairing funding with significant operational support. Focusing primarily on growth-stage companies, the NVC portfolio includes Plaid, Duolingo, Forter, Hims & Hers, MessageBird, and Scopely.Ravi brings a wealth of experience around growth and secondary markets to the conversation, and it was really fun to discuss both of those areas in detail, particularly in light of the change in the markets over the last year. First, a word from our sponsor:Allocate is the digital operating system for investors looking to build and manage world class private portfolios within venture capital and other technology focused private assets. Despite the enormous growth of the private markets and the rapid increase of retail demand for private alternatives, investing in the highest quality private assets within the innovation sector remains inaccessible and opaque.Go to allocate.co to apply to be a member and join 400+ active Allocate users. About Ravi Viswanathan:Ravi is an experienced company builder and dedicated partner to entrepreneurs and investors. In 2018, Ravi raised $1.35B to architect an innovative portfolio acquisition of 31 companies from NEA to found NewView Capital (NVC).Prior to founding NVC, Ravi was a General Partner at NEA, where he oversaw investment in enterprise software and fintech companies and co-led the firm’s Technology Venture Growth Equity effort. His investments of note include Braintree (acquired by PayPal), MuleSoft (acquired by Salesforce), GlobalLogic (acquired by Apax Partners), TeleAtlas (Euronext: TA, acquired by TomTom), Cyence (acquired by Guidewire), Acquia (acquired by Vista Equity Partners), Scout (acquired by Workday), Plaid, and Forter. Ravi spent several years at Goldman Sachs in the Private Equity Technology Practice before joining NEA. He began his career in consulting at McKinsey & Co and as a scientist at Raychem Corporation.Ravi holds an MBA from Wharton, a PhD in Chemical Engineering from University of California Santa Barbara, and a BS in Bioengineering from the University of Pennsylvania. He is also the Chair of the Wharton Entrepreneurship Advisory Board.In this episode we discuss:01:29 How the 2022 downturn compares to 2000 and 200803:20 The effect of market conditions on growth investing06:51 Why VCs keep making the same mistakes in bull markets and factors that lead to the most recent one09:22 What led to the launch of NVC in 201813:24 How Ravi sold the unique structure of NVC to founders and LPs15:55 Team building through the transition into NVC18:51 How Ravi managed communication around his conviction to close20:45 Navigating different LP considerations when putting together NVC23:38 What the next 6-12 months will look like in the venture markets28:06 State of the secondary markets in 202232:15 The stigma of selling positions early as managers and LPs35:50 The types of firms that are well-positioned for success in the current marketI’d love to know what you took away from this conversation with Ravi. Follow me @SamirKaji and give me your insights and questions with the hashtag #ventureunlocked. If you’d like to be considered as a guest or have someone you’d like to hear from (GP or LP), drop me a direct message on Twitter.Podcast Production support provided by Agent Bee Agency This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ventureunlocked.substack.com

For this session of Tech Talk, Joe Lee, Vice President of Asia Pacific Sales at Forter joins us to discuss how his company is making digital commerce safer and more secure. Forter is a trust platform for digital commerce where immediate assessments of trustworthiness are made across every stage of the buying process. Notable brands such as Nordstrom, Sephora, Instacart, Adobe and Priceline have trusted Forter to process more than $500 billion worth of transactions.Image Credit: Joe Lee Linkedin

Felix Capital fait partie de ces fonds d'investissements qui parient sur des startups qui développent de nouveaux usages. Farfetch, Sorare, Frichti, PerfectStay, ont été accompagnés par l'équipe piloté par Frédéric Court avec lequel je vous propose d'échanger pendant une heure passionnante, pour découvrir les arcanes du fonds d'investissement doté de 1,2 milliards de dollars en gestion.

נאמר שאתם יודעים או יודעות כבר שתיים או שלוש שפות תכנות. אולי אפילו ארבע או חמש. אחת למדת בבית ספר או באיזה חוג, שניה באוניברסיטה, שלישית כשהבנת שהשוק דורש פתאום לדעת גו, למשל, או פייתון. אבל האם ניגשת ללימוד השפה החדשה באופן מתודי? ויותר מזה – האם אכפת היה לך מהפרדיגמה שעומדת מאחורי השפה? בפרק הזה דיברנו עמית בן-דור ואני עם מיי בייסרון, מהנדסת תוכנה, מרצה ומנטורית, שעובדת כיום בצוות infrastructure ב-Forter. שוחחנו על הדרך המיוחדת שלה ללימוד שפה חדשה (זה קשור ל-Pacman) על העולם הקסום של התכנות הפונקציונלי, ועל איך אפשר ממש להתאהב בשפה, לא רק צרפתית או איטלקית, אלא שפת תכנות, כמו למשל קלוז'ר. שיחה עשירה ורבת-תפניות, שהתחילה בתכנות, והסתיימה ברגש.האזנה נעימה,בועז לביאלינקים שהוזכרו:Learning Functional Programming with JavaScript - https://www.youtube.com/watch?v=VgROF_J9ypUMey Beisaron - Back to Future: How 80s Arcade Games Taught me Clojure - https://www.youtube.com/watch?v=VgROF_J9ypUMaking Games at Runtime with Clojure - https://www.youtube.com/watch?v=0GzzFeS5cMchttps://www.ads.ranlevi.com/2022/05/15/canabd-tochna-new-language/

Shawnna Sumaoang: Hi and welcome to the Sales Enablement PRO Podcast, I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Sharif Wilson from Forter here join us. Sharif, I would love for you to introduce yourself, your role, and your organization to our audience. Sharif Wilson: Hi, how are you doing? It’s really a pleasure to be here with you, Shawnna, and the audience. As you’ve said, my name is Sharif, I currently work at Forter as a global sales enablement manager. Currently, our company works on creating trust within the e-commerce space, working to fight growing complexities and abuse and fraud within the e-commerce space, and creating a more seamless customer journey on the web. That’s currently what I am doing at Forter, helping the go-to-market team strategize and build out ongoing education, keep our reps sharp, and constantly growing the book of business. SS: Well, I’m excited to have you here with us today. On Linkedin, you caught my eye because you had shared a quote that said measurement is the first step that leads to control and eventually improvement. In the context of your sales enablement efforts, how does measurement help you optimize your programs? SW: Well, measurement helps you to see what’s working and what’s not working. I think in the sales world there’s a misconception of going strictly off of gut, strictly off of impromptu notions of, “hey, this worked at this company or this worked in this industry”. There may be some credibility to that for sure, but I think if we really want to systematize and create programs that can scale and that can be repeatable, we need to see what the metrics are bearing forth. Until we’re able to measure something, unless we’re able to analyze, there’s no way for us to control, there’s no way for us to credibly say that we’ve improved anything. It was actually a quote that I had read in one of the sales books that I feel like was really great. My manager actually passed it to me when I first started this role, “The Qualified Sales Leader” and that was just so impactful to me. SS: Absolutely, now to double click into this, what are some of the core metrics that you use to measure the success of your enablement efforts? SW: Yes, so it’s a little bit double-fold. At the end of the day, sales is measured by revenue. How much revenue is that team generating? That’s kind of one of the core purposes of that organization within any business is to grow the bottom line. I think from one standpoint, you want to have an eye on how the sales organization is doing in general, how well they’re doing as far as gaining new business opportunities, creating new opportunities, creating new conversations, how long is it taking from initially meeting an opportunity to bringing it within to the business community as a customer. On one end, there’s looking at the revenue, and then on the other side, you want to see what the adoption is like to your actual training internally. There are a ton of different LMS tools, learning management systems, that teams can use. Also, looking at how the programs you’re actually creating, how are the people within your organization adopting them? Are they doing them at all? You want to see how people are adopting your programs. If there is a correlation between when you rolled out these programs with the bottom line, sometimes sales directors or VPs, people in the field will bring up things in real-time and you’ll have the opportunity to create programs in response to a real-time challenge. Being able to measure if your program has actually had an impact on that specific challenge that was brought up to you is important. SS: You’ve touched on a lot and with so many potential metrics to measure, how would you say sales enablement practitioners should go about really prioritizing and determining which are the right metrics for their business? SW: It’s my opinion that the sales enablement organization is a part of the sales strategy arm within a business. The bottom line is we want to sharpen our reps, we want our reps to be more equipped, and more able to scale time from discovery meetings to close. We want to shorten that gap, we want to increase revenue. I think all the metrics that we’re looking at have to be tied to is this having an impact on the bottom line? Is this having a positive impact on the bottom line? Is more revenue being created? Are more opportunities at the end of the day being created? Are reps shortening their time from discovery calls to signed contracts? That’s the end goal. I think the metrics that we look at have to be tied to that. Different organizations measure metrics based on how different opportunities are progressing. There are multiple stages to awareness and different companies measure that differently. Some have numerical stages, some have alphabetical stages. At the end of the day, it’s the same thing. We’re trying to see how long it’s taking specific opportunities to go from one stage to the next and ultimately hopefully a signed contract. I think that it’s important to make sure that anything that we’re looking at is serving that purpose. I don’t think there’s any metric in the sales enablement field that is, in my opinion, more important than that. We should be positively affecting the bottom line, growing our business, growing logos, causing our reps to be able to shorten the time span on our activities to reach their ultimate goals. SS: Absolutely. Now, with all that said, enablement often has to work rather cross-functionally, especially across the go-to-market teams. Who are some of the core stakeholders that sales enablement should really partner with to define the right metrics for the organization? SW: That’s a good one. I know different organizations are made up a bit differently. At my former company, the sales enablement program rolled up under the education department and now we’re under the sales operations department, so that colors things a little bit differently for us. In my current role where we’re heavy metrics-driven, our main stakeholders are VP of sales ops. I think that’s an important place and I think it’s a proper emphasis, but I think that’s maybe one of the main stakeholders that we want to be looking at, sales ops, the people who are in charge of the forecasting in charge of all of the metrics. How long are our deals hanging around within the pipeline? How are the different reps doing? They’re the ones creating a lot of the dashboards that are visualizing how the sales operation is actually progressing. It’s able to give, in its best state, an accurate depiction of what’s happening in the field and in a very measurable, concrete, and black-and-white way. We’re able to draw nuance from the metrics that they provide. I think sales operations, no matter where the sales enablement department follows, you have to have a close relationship there. There’s got to be a regular cadence. There’s got to be a strong bond there. From there, I think sales leaders and frontline managers, these are great people to be in contact with because you never want to be in a position where you’re just creating programs in a bubble. You want it to be something that’s actually practical and tangible for the frontline managers, for the sales leaders, the VPs, the directors. It has to be something that is relevant to them and something that they feel like addresses their needs. Within any organization, there’s politics, there is a vine for attention as far as what’s the most important thing to focus on and though everybody wants the business to be successful, everyone has an opinion on exactly what to focus on to get to that end. Sales enablement managers have to be quite diplomatic, they have to know how to get buy-in from multiple different people. You want to have a good relationship with sales leaders as well. I’m talking about frontline managers, directors, VPs who are looking at their regions from different vantage points. I think also potentially product marketing. Product marketing are typically the people who are creating the language and the collateral that the sellers are bringing to market. It’s really important that they are able to have the feedback and an understanding of what’s actually happening in the field as well. I think sales enablement plays an important role as far as doubly on both sides, translating what’s important and how to solve the different issues that are coming up and create that bridge within the organization. SS: Absolutely. Now, I think a lot of the times when we really start to talk about key metrics, there’s definitely a difference between how those are leveraged. How do you go about using the data that you’re able to gather to really develop and hone in on insights around what’s working and what’s not? Then to take and tailor that conversation back to the stakeholders that we just chatted about, how do you elevate those insights to really communicate enablement impact back to those key leaders? SW: Yes, so I think it’s really great to start with understanding where your particular business is. Every sales organization is in a different place. There are some things that they’re extremely excited about and there are some things that there’s room for improvement. Whether that is shortening sales cycles, whether that’s trying to break into this particular vertical where there’s probably a lot of opportunity, whether it’s prospecting. There are all different types of things that sales leaders and sales operations will identify as being room for improvement. I think that’s where you want to start. You want to leverage the success that you are having with things that you are doing well and then use that to be able to discern how to crack the code of what you’re trying to deal with. If you’re an organization and you’re trying to get into a different vertical, you want to see how you fared with that so far. Let’s say you’re trying to get into the manufacturing vertical, you feel like there’s a lot of opportunity there, you feel like there are a lot of customers there. Senior leadership has identified this as a vertical that they want to break into within the new year. More than likely, we’ve had reps try to break into those in general. We want to see what data we have already on that. Who have we already attempted to talk to? How far in those conversations did we get? Where did things break down in that conversation? Have we even been that successful with getting meetings in the first place? I think trying to discern from that also doing some market research, that’s where the product marketing team is really helpful as well. A lot of times they’ll do market research and they’ll be able to help us with cultivating successful tactics to break into those markets. We will want to use that information to discern exactly how we can break into those areas of the business. If we’re not even able to get a meeting we look into Salesforce or some type of CRM, and we’re seeing that 80% of these businesses that we’ve attempted to get in contact with, like manufacturing, don’t even progress past stage one or, we’re not even able to get a meeting. Well, that means we probably have to work on building curriculum and collateral around something that’s more catered to that industry, where they feel like they can even have a conversation with us, where they feel like we’re even relevant enough to have a conversation with, getting a better understanding of the buyer personas. That’s a hypothesis, we spend some time looking at that, we work with the product marketing team too to build some tactics, some sequences, maybe some marketing events to break into these markets and we trial it and then we see how successful it is. We build out programs. First, the enablement team wants to see if the reps are taking advantage of the training that we’ve created based on the research we’ve done and teaming up with the different product marketing teams and then we test that. We see, #1, are the reps taking advantage of the training? Then #2, is it being successful? Are we seeing a difference from let’s say, quarter one and quarter two? Quarter one was how things were operating before in quarter two. Are we able to get more meetings? Are we generating more opportunities? Are we getting further along? Is it not doing anything? I want to go all the way back to my initial thesis: the bottom line of sales, in general, is to grow, the bottom line, is to generate revenue. Different businesses are at different places. Some are early-stage startups, some are real established organizations and they have different goals, but I think sales enablement is always trying to align itself with the growing of the bottom line but also trying to be where the business is trying to seek new opportunities to do that. We take our cues from the ops team and also stakeholders, the leadership, the CEOs, the CMOs, as far as where they see the company going. Then we try to dig into the metrics, teaming up with a product marketing team, teaming up with the sales operations team to hypothesize and try to build out curriculums and trainings and live sessions to equip sellers to be able to achieve these goals that have been set forth for us. SS: That’s fantastic. Sharif, one of the things that I like to do as a closing question to a lot of these podcasts is really take a look forward. I know obviously, none of us have a crystal ball into the future, but I know that you’ve shared some content around the future of artificial intelligence and as enablement continues to evolve, how do you envision AI playing a role in tracking metrics and really optimizing enablement impact? SW: That’s a pretty loaded question. AI is pretty much already heavily integrated into a lot of the businesses we see every day. I mean Instagram, Facebook, Linkedin, Amazon, all of these companies that we use daily are already leveraging AI to curate a lot of the things that we see on the internet. It’s funny, nobody’s internet is the same. On my and your computer right now we can search the exact same term and the exact same subject, but our Google search will show up differently based on our user profiles, our identities based on what we’ve looked up and how we behaved on the internet. I find this extremely fascinating. I think there are a lot of different ways it can be applied. I think AI could potentially generate curriculums for individual sellers. I think a big challenge that a lot of enablement people run into is trying to create that one-size-fits-all curriculum for everybody. Everyone learns differently. Some people like videos, some people like to read, some people just like to watch other people do things. Some people want a mixture of it all. There are so many different learning styles, so the challenge is always how to strike that balance, where AI potentially could have a software that assesses different people’s activities, some of their different selling activities, their learning styles, and potentially create for them, automated in the same way a lot of these platforms I mentioned before. We can have tools that curate curriculums based on maybe a learning assessment. You take like learning assessment, Myers Briggs and all these different types of things, and build you a bespoke curriculum that kind of helps you specifically get ramped up. That’s potentially something that could be created. I’ve seen LMSs and content systems starting to leverage AI. Let’s say you have a curriculum where you’re trying to teach your team about a new product that you’re about to roll out. Maybe you’ve got a bunch of information from product marketing, you’ve got a bunch of information from your UX designers and your software engineers, but it’s your job to create it into something digestible for the sales team. I forget the name of the LMS, but what it enables you to do is upload a bunch of information. It didn’t matter if it was videos, random notes, or audio. Essentially what it was able to do was create a beautiful curriculum out of that information, like generate a narrative out of it. I found that to be quite fascinating. I have it written down somewhere, but that’s the type of stuff that we’ll probably be seeing more and more within the enablement world, which can actually probably free up enablement professionals to be a lot more forward-thinking and strategic if they’re able to have more leeway with tools that can take up some of the harder things to think through a lot of the times when it comes to pragmatically rolling something out. SS: Absolutely. I love the potential though that it is there with technologies, so it’s an exciting future to look forward to. Sharif, thank you so much for your time today. SW: Thank you. SS: To our audience, thanks for listening. For more insights, tips, and expertise from sales enablement leaders visit salesenablement.pro. If there’s something you’d like to share, or a topic you’d like to learn more about, please let us know we’d love to hear from you.

[קישור לקובץ mp3]בפרק זה אנחנו מארחים למחרת יום הפאי את עומר ון קלוטן לשיחה על Refactoring ו-Observability .(רן) ולפני - בוא נכיר אותך, עומר - ספר לנו קצת על עצמך(עומר) אז אני עומר, כיום עובד ב-Forter, משהו כמו 21 שנים בתעשייה.בהתחלה בצבא - ואז ערימה של של סטארטאפים בכל מיני שלבים, מגוון של תפקידים, גם בחברות גדולות . . .תפקידי פיתוח, הובלת פיתוח, ניהול בכמה פעמיםבמקרה גם כמה פעמים Product, לא בכוונה . . . . אבל היה מצויין וכיף.אני מחשיב את עצמי כ”ג'ינרליסט” - מאוד נהנה מהכל, כי הכל מסקרן והכל כיף, אז למה לא?(רן) הזכרת שהיית פעם Product - אז אני לא יודע אם יצא לך לראות, אבל רץ ברשת סוג של סרטון שבו רואים את איש ה-Product, כשיש לו איזשהו סיוט או מחשבה על “רק שהמפתחים לא יעשו Refactoring” . . . . זה הסיוט של כל איש מוצר, כשהמפתח אומר “רגע-רגע-רגע - אני צריך לעשות Refactoring!” . . . .אז על זה באנו לדבר היום.(עומר) כן, באנו לדבר היום על הפוסט-טראומה של אנשי ה-Product וה-Refactoring . . . .(רן) אז מפתח מדופלם, בוא נתחיל בזה - קם בבוקר, מסתכל על הקוד ואומר “משהו פה לא נראה לי . . . . משהו… קרא עוד

Today we're talking to Oren Ellenbogen, VP Engineering at Forter, and Builder and Curator of Software Lead Weekly; and we discuss how to build a sustainable career while balancing a family life and pursuing fulfilling side projects, Oren's framework for only spending his time on things he'd want to do for the next 40 years, and how to approach leading without leveraging authority. All of this right here, right now, on the Modern CTO Podcast!  Check out Oren's fantastic newsletter, Software Lead Weekly

On the PreSales Podcast, James Kaikis and Thomas Bieser connect on the topic "A Story About Hyper-Growth". Thomas, VP of Global Solutions Consulting at Forter, talks about his experience as one of the first Solution Consultant at OKTA. Thomas shares his learning and perspective about Hyper-Growth as he saw OKTA grow from a 1 million to 1 billion dollar company. 

Vivek is a Principal at Commerce Ventures, an early stage fintech, insurtech and retailtech focused fund based in SF. The Fund's investments include companies like Bill.com, Marqeta, Forter, Socure, MX, Moov and +80 others. His investment focus includes vertical FinTech platforms, core fintech enablers and insurance data & tech platforms. Prior to Commerce Ventures, Vivek was part of the investment banking team at Financial Technology Partners where he worked on M&A and private placement transactions for numerous growth and late stage FinTechs. SPONSORED BY TACEN https://www.tacen.com/

AJ Umandap is the Vice President for Go to Market Strategy Operations and Planning at Forter, an e-commerce fraud prevention platform. In this episode, Jeremey and AJ talk about important aspects of go to market strategy, including total available market estimation and account and territory planning. Visit Salesloft.com for show notes and insights from this episode.

Fresh from a summer break, Vik and Bree are back with episode thirteen of DrinksWithAVC, featuring a candid chat with Alex Niehenke from Scale Venture Partners. They explore his eclectic passions from pickling to water polo, his experiences as a German immigrant, and the pivotal role of metrics in driving a company's success. Don't miss the sizzling end where Alex predicts which Companies and Firms will extend their 'Hot Girl Summer' glory and which may brace for a chilly season ahead.Links:www.scalevp.comwww.twitter.com/aniehenke www.eatuglypickle.com (Gifts!)

Silas is gonna admit these wrongs today damn it! @vern puts Silas on notice. Mike has no idea who @HER is. Silas discovered @kanye and @3oh3. The guys go down the rabbit hole on music because let's be real , it's a lot to cover. Then it has to be discussed. WHO TF IS REALLY OUT HERE EATING @trick daddy ass ?! @Vern and @Mike says it's a no go. Silas may be undecided

Forter has been very forward thinking with their use of AI, in particular around pattern and fraud detection. In this episode of the AI Today podcast we interview Iftah Gideoni who is CTO at Forter. He shares with us how machine learning can be applied successfully to detect and catch fraud, how AI and machine learning are being used for the overall customer experience at Forter, and some surprising insights about AI adoption.Iftah Gideonihttps://www.linkedin.com/in/iftah-gideoni-0b41314/The Data Standardhttps://datastandard.io/https://www.linkedin.com/company/the-data-standard/

Research from Forter, a leader in e-commerce fraud prevention, found that retailers stand to lose up to 75 times more revenue to false declines than they do to fraud. Described as New User Missed Opportunity (NUMO), this swell of new online shoppers has led to a corresponding increase in new shoppers being falsely declined. In Mind Your Business, Howie Lim speaks to Monica Acree, VP of Sales, APAC, Forter on how NUMO could be costing e-tailers millions in lost opportunities. See omnystudio.com/listener for privacy information.

Stronger. Deeper. Forter. Season 2 of Fort 1E is here - do you have what it takes to partake? Recorded 7/8/2020 --- Support this podcast: https://podcasters.spotify.com/pod/show/fort1e/support

David Heun, associate editor of PaymentsSource, talks to Sara Hafner, head of financial partnerships at Forter, about how the growth of online shopping has raised the stakes for fraud prevention.

In this episode of Add To Cart, we checkout Ata Gokyildirim, a senior director at fraud prevention technology company, Forter.Links from the episode:James PerseWho Moved My Cheese by Dr Spencer JohnsoneCommerce Fraud - How to Maximise Sales without Compromising Security | #009Acast (sponsored)Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by… AcastAdd To Cart is hosted and distributed through Acast, the home of podcasting. It wasn't until I started this podcast that I realised how powerful podcasts are in creating real connections with listeners. I love when listeners contact me and speak to me as though we’re lifelong friends - and it's great! And I know this carries over to our advertising partners. My relationship becomes their relationship. And because I value my listeners above all - I only partner with brands I would recommend as a friend. It's kind of like influencer marketing without having to see me in a swimsuit. So, if you are looking to explore the power of podcast advertising for your brand, you should check out Acast. Acast host over 20,000 podcasts, a mix of amazing local and international content, and can deliver credible mentions to engaged listeners in an uncluttered environment. Check out Acast Advertising on google today.About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Ata Gokyildirim from ForterAta is the General Manager of Australia and New Zealand at Forter. He started his career in banking and finance before joining his family's apparel business which he grew and sold to Macquarie Banks Private Equity arm. With strong credentials in financial markets, Ata took over a small Australian BioTech company, Prima Biomed, and embarked on a 50 million dollar funding round within the span of 18 months. He graduated with honours from the University of New South Wales.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we checkout Ata Gokyildirim, a senior director at fraud prevention technology company, Forter.Links from the episode:James PerseWho Moved My Cheese by Dr Spencer JohnsoneCommerce Fraud - How to Maximise Sales without Compromising Security | #009Acast (sponsored)Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by… AcastAdd To Cart is hosted and distributed through Acast, the home of podcasting. It wasn't until I started this podcast that I realised how powerful podcasts are in creating real connections with listeners. I love when listeners contact me and speak to me as though we’re lifelong friends - and it's great! And I know this carries over to our advertising partners. My relationship becomes their relationship. And because I value my listeners above all - I only partner with brands I would recommend as a friend. It's kind of like influencer marketing without having to see me in a swimsuit. So, if you are looking to explore the power of podcast advertising for your brand, you should check out Acast. Acast host over 20,000 podcasts, a mix of amazing local and international content, and can deliver credible mentions to engaged listeners in an uncluttered environment. Check out Acast Advertising on google today.About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Ata Gokyildirim from ForterAta is the General Manager of Australia and New Zealand at Forter. He started his career in banking and finance before joining his family's apparel business which he grew and sold to Macquarie Banks Private Equity arm. With strong credentials in financial markets, Ata took over a small Australian BioTech company, Prima Biomed, and embarked on a 50 million dollar funding round within the span of 18 months. He graduated with honours from the University of New South Wales.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

This conversation covers: The value that Forter provides, and the types of companies that they work with. Iftah also explains what makes Forter so unique.  The underlying technology that Forter is using, and how they quickly process hundreds of complex backend workflows. Iftah also talks about some of the tools that they are using, including AWS and Apache Storm. How Forter approaches the cloud, and how it's helping them concentrate on the business of detecting fraud. In addition, talks about the types of cloud services that Forter is using. Forter's ability to scale — including how they responded to increased customer demand during COVID-19. Forter's biggest technical challenge that they are currently working through. Iftah's thoughts on the security- speed tradeoff. Links: Forter Forter on Twitter Connect with Iftah on LinkedIn Iftah's email: iftah@forter.com Transcript:Emily: Hi everyone. I'm Emily Omier, your host, and my day job is helping companies position themselves in the cloud-native ecosystem so that their product's value is obvious to end-users. I started this podcast because organizations embark on the cloud naive journey for business reasons, but in general, the industry doesn't talk about them. Instead, we talk a lot about technical reasons. I'm hoping that with this podcast, we focus more on the business goals and business motivations that lead organizations to adopt cloud-native and Kubernetes. I hope you'll join me.Emily: Welcome to The Business of Cloud Native. I'm Emily Omier, your host, and today I'm chatting with Iftah Gideoni. Iftah is the CTO at Forter. Iftah, first of all, thank you so much for joining me.Iftah: Very glad to be here.Emily: So, I wanted to have you start by introducing yourself and what you do, and then also what Forter does.Iftah: Hi, I'm Iftah. I'm a physicist of education, and in the last 20 years, a CTO of several companies, mostly [00:01:11 unintelligible] governmental companies, and companies that I founded. In the last six and a half years, I'm with Forter. And what Forter started to do from 2014 is to provide what was, at the time, very bold vision of fully automated, fully cloud-based decisions about whether to allow or decline e-commerce transactions. Now, from that time we actually implemented and executed that, we decide very many more than 3 million transactions every day, today, all in real-time without a human in the loop. And we expanded into being a fully-fledged trust engine that gives decisions not only about transactions, but about many other points of interaction with the consumer, for example, in their login time, and in other points where trust decision is needed.Emily: So, just because I think it might be interesting to listeners, give me some examples of, like, when somebody might interact with Forter or have some sort of action approved or declined by Forter.Iftah: Right. The prime customers of Forter are the big e-commerce enterprises. Think about the [00:02:42 Sephoras], the Nordstroms, the Home Depots, and this kind of companies. And whenever you press the button of requesting to committing to the purchase and you see this small things rounding on the screen, then it is sent to Forter and Forter within, usually, half a second returns a decision. Now, Forter does not act as an additional data point, or input, or score into some system of the merchant. It actually answer whether to approve or decline the transaction. In very many—and most of the revenue of Forter comes from a covered transaction that, if this transaction was fraud, it's on Forter. Forter will guarantee it. And we were pioneering this model to putting our mouth where our money is.Emily: Tell me just a little bit about why this is so difficult. What makes what Forter does unique?Iftah: What Forter does is unique because it tells the human story, and takes it all the way to the decision itself. For example, it's very easy to approve the fourth transaction of a person that is sitting at home, browsing from home, making the purchase on the same desktop they made at previous times, and sending the shipment to the same home. That's very easy. But we want to be able to approve the traveler, the person that is sending a gift to a third party, or a person that is sending a gift to another state while not browsing from home and not from his common device. We want to be able to approve those transactions that are checking out as guests from a new device and that's the first time this person ever appeared on our radar. And the ability to do that and to take the calculated risks and to look at the behavior, the cyber clues, and still be able to tell that this is indeed a new person and not someone that visited before and is trying now to hide. That's what makes what we do very difficult and complex.Emily: So, tell me a bit about the technology story. What technology do you use to accomplish this, and how does it work? What does your stack look like?Iftah: When I came to—from 2014, I looked at the system and what is actually needed in order to cater to such a complex story? And I thought to myself—and we'll talk about maybe a bit later about how all this is excellently suited for the Cloud, but what I found that throughput and big data is not the problem. First, it's more or less solved, but it is the e-commerce business; it's not Facebook scale throughput. And on the other hand, it's not hardcore real-time, right? We're talking about tens of milliseconds, not the microseconds domain. What is extreme about what we do is the complexity of the flow. We have hundreds of processes that are needed to be ran within that half a second in order to test, and check, and infer, and decide on many aspects of this transaction and of this person. So, first, we started from Amazon Web Services, and we started with, actually, Apache Storm. And why we decided that because we wanted to have something that enables first, a lot of parallelism—doing many things in parallel—with smart joins, that is with processes that takes information from other processes that executed in parallel, and can decide whether what they have so far from these processes is enough. Because we are very high availability, we didn't lose more than 10 seconds straight in the last four years. We are very high availability, but a lot of our sub-processes are not. So, you need such a machine that will be able to infer about whether the information at hand is good enough and to move forward and still give, after half a second, the answer. We also wanted to have within this high availability system, we wanted to have the domain experts, the analysts, and the fraud researchers, we wanted to give them a very direct access to the code and each insight that they get, in close to real-time, maybe in 10 or 15 minutes from the time that they understood that there is a new wave of attacks or a new fraudster in action in a particular store or across stores. We wanted all these insights to be manifested in the system within 10 or 15 minutes without these people needing any engineering in order to do that. So, we created incubators within these Apache Storm processes that enable them to write, in Python, their wisdom into the system without being technologists or engineers. So, this was the basic. Then we went on to see how we do the best similarity in the world. That is the understanding of whether we already saw a person, even if this person exhibits a new persona and is trying to hide. That is, they didn't give us the same phone number or email, it's not the same cookie, or the same IP, or the same credit card, and they don't use the same account, and we still want to know that this is the same person. This is a big part of what makes us efficient in exterminated fraud rings and enabling us to increase the cost of doing business for the sophisticated fraudsters. These are the prime building blocks and the last very important building block is the way we represent the world. Usually and traditionally, world was represented by the transaction. The transaction was the building block. But we represent the world as people. We know more than 700 million people and of their interactions and their browsing, in many stores. These 700 million people include most of the people that interact online in the US. And the same is for the IPs, and the addresses, and the devices in the US. The US is where our coverage is best. And all what we do revolves around the person because we believe that the person is what is actually persisting in the world with persistence reputation. That is a person is a legitimate person, they will stay legitimate. Usually, they won't flip on us. And if they are fraudsters, they will stay fraudsters. Not the same for IPs, for addresses, and for all other entities, you can think of. I hope this, it answered to a degree what you are asking about.Emily: Yeah. And I'm going to go into some more questions, but it's it's really interesting that what you're combining is both this sophisticated technology as well as sort of an understanding of—almost like a law enforcement understanding of how fraud works. Or how—like, a anthropological investigation of how fraud rings work.Iftah: Yes. And we found that there is a lot of—and I think our main asset is the ability to combine what analysts understand about the spoofing of the device, and how you detect that it's not really a mobile phone, it's an emulator on a desktop? And how can you tell that someone is trying to mess with an application that you protect? And what are the ways in which you can approve a transaction that looks very fishy to begin with, but it has some hints of legitimacy. How we combine this with a very robust, high availability and very secure machine because it needs to be secure. We touch a lot of personal, identifiable information in our regular course of business, and we need the system to be ultra-secure while it is on the Cloud. And our booklet, actually, of 101, how to secure your startup [00:12:45 unintelligible] usage on the Cloud was actually trending number one on GitHub for months in 2017 when we issued it. [laughs].Emily: That's excellent. Well, let me ask some more technology-specific questions. One is, just—you sort of alluded to this, but how is the Cloud important—and in fact, I believe you said critical to your business? Would Forter even be possible without the Cloud?Iftah: Forter would be possible with an on-prem cloud, right, because when we say Cloud, it could be Amazon, or Azure, or GCP, but it also could be in a cloud that we built somewhere. This would be possible. We didn't go there, and most of e-commerce companies would not go there, and we'll dive into this in a minute why it's not wise to go there. But Forter is heavily relying on knowledge of the people, regardless of which merchant they visited. So, if we see a person in the Forter, it could be their first time Nordstrom sees them, but we already know them, and we can project the reputation of the person from previous interactions with other customers of ours. We don't share any customer data, of course, with any of our customers, but we can share parts of reputation, especially for people where this is the first time they visited a particular merchant. Now, this is a prime reason why it cannot be on-prem of the customer. And several customer—and I will not mention name, but huge conglomerates of carmakers, actually, asked us to be on their Cloud. And we refused and we let go of the business because that's not how we do, and the best value for them would be to share the data. And so far, all the customers that we have so far actually agreed to share the usage of reputation with all the rest of the network of customers that we have. This is something that they cannot do in-house, and this is something, per your question, that cannot be done if we are not in the Cloud, but on their premises farm.Emily: And so are you operating in all public clouds, or do you have your main technology running in one?Iftah: We have our technology running in a few regions of AWS. And we are now deploying a few regions in Azure, too.Emily: And so it doesn't matter if your customer, which public cloud. So, if you have a customer that uses GCP, doesn't matter, right?Iftah: It doesn't matter. And most of them are [00:16:01 naturally] aware where we are. Bear in mind that we are serving companies—I mentioned the names—which are inherently not technology companies. And it doesn't matter where they sit; we are a full SaaS company for them. They send us the request, the transaction, and we give them a decision within this half a second, and that's the core of the business. Doesn't matter for them. As [00:16:36 unintelligible] to say earlier, the concept of the public cloud and using other people's cloud infrastructure, be it GCP, or Azure, or AWS or others, is very suited for the e-commerce because of these two prime characteristics of the e-commerce: first, you don't need it to be very hard real-time, you're talking about tens of milliseconds, and giving answers in hundreds of milliseconds, ultimately; and second, unlike the Twitters, and the WhatsApps, and the Facebooks, and the Googles, the e-commerce is not big data in the sense that every transaction of e-commerce is, on average, a very high monetization. So, the ultra cost of using public cloud is definitely worth it for the e-commerce entity, comparing to creating your own farm. It is good for their flexibility and it's good for the focus and attention on their core business, where if you run your own farm, you are into a lot of domains of expertise which are far away from selling whatever you sell.Emily: And tell me, also, a bit about, sort of, your own technology. Things like how you manage scalability. How important is it for Forter's bottom line, the ability to have a scalable system?Iftah: We are running from 2014—from day one, actually, from 2013, we have to be scaled out. We can't scale up. We don't have anything that is done by a single computer. All the transactions are on what are called brains that are a scaled out on both redundancy and scalability. All our data stores are scaled out. All the data stores that are storing the transactions, and the logging, and the entities that we talked about are scaled out and they are replicated, and the transactions that are dealing with our hundreds of thousands of browsing events that we receive and analyze every second, of course, they are scaled out. So, from day one, from 2014, everything that we do is scaled out. In the first two months, it was for redundancy in different availability zones of different regions, but from then on, it's all scaled out. And I will be very happy to dive into the particulars of the technologies, but what is important in the context of this podcast, I believe, is that doing it on the Cloud using the cloud infrastructure is actually enabling us to concentrate on the business of detecting fraud and business of these massive topologies of hundreds of processes that are both in Java and Kotlin and Python, and have very complex acyclic graphs connecting them. And we just do it in parallel on very many servers that we can scale up and out as we wish. And this is something that helped us focus our core business: understanding fraud.Emily: Going back, actually, to this idea of scalability, I know over the past six, eight months because of COVID, e-commerce has gone through the roof. And I'm assuming, in fact, I read that Forter's business has also been going through the roof. How have you managed scaling?Iftah: Yes. Forter business went through the roof with their several verticals: with food deliveries, of course; and we the big department stores, which COVID accelerated their digital transformation; it did dive with the travel business, of course, right? Few things happen to our customers, and for Forter, scaling was natural. If we have 20 minutes warning scaling is a natural to us, and here we had about 10 days of warning. Easy, right? For our customers, it was a bit different. First, a lot of them came to us, actually had to eliminate all their manual processes. And Forter was there for them. Now, what Forter did for them beyond eliminating any manual fraud-related tasks and loads was to reduce substantially the hike in the customer success load. Because Forter is able to be more accurate and to decline less legitimate customers, you don't have that many calls to the customer success centers. And these are two bottlenecks for our big merchants: the customer success, and fraud and fulfillment. And the fulfillment, that is being able to capture the money and to send the goods is also streamlined by the fact that it's all done in real time. These are the direct effect, but there are additional phenomenon that happened. One of them is that suddenly, in COVID, a lot of customers that didn't usually do things online started to buy online. And we saw that the amount—or the percentage of new buyers, in many of our customers, suddenly jumped. And when you have new buyers, you need a very sophisticated system to be able to allow them in, to approve their transaction, and to allow them to build their reputation; so this happened. The spikes in throughput happened; every day in the last four months is like a Good Friday and Cyber Monday combined for us. And that's good. We didn't lose any availability, and with the current technology, it wasn't that problem from the scalability aspects. And indeed, have we been on private, or our on-prem, this would be much harder.Emily: And now tell me a little bit more about the technology required. We talked a little bit about it not being exactly a throughput problem, but you do have hundreds of processes that you have to run in, you know, several seconds, what technology do you need to leverage in order to make that happen?Iftah: Everything that we run is on flash disks; we don't have rotating disks anymore. We do run low CPU and low memory on all—low memory usage and low percentage of CPU on every [00:24:30 unintelligible] that we run, to accommodate and reduce a spike pickups. We do use the Apache Storm for our base; it is the base of our topology of these processes that we talked about, and hundreds of them in each topology. And we have several topologies for both the transaction time and what we call the visit time, the browsing time. And we run—we are a big customer of Elasticsearch, we run Elastic from the very early days, and we use them for sophisticated queries in their own annoying language. [laughs]. And we have one of the largest clusters. We have about 15 clusters of Elasticsearch that serve our entities that we talked about, our mapping of people to these entities, our logging, and our real-time matching between the current transaction and all the hundreds of millions of people we already know that acted online previously. These are the core technologies in our stack, and on top of that, we use several other technologies: Spark and our wrappers over Spark for the MapReduce work of our machine learning processes, and we use Kafka for persistent distribution of our data among regions, and among availability zones.Emily: What would you say is your biggest technical challenge? And by this, I mean, like, something that you're perhaps still working on, you don't feel like you've totally figured it out yet.Iftah: I think we are very advanced in our matching, the similarity problem. That is something that we think is a pillar of our superiority in this field, but it's a never-ending story. The ability to detect relevant anomalies in the behavior of the crowd is something that we work very hard on, and we expect a lot from these technologies because they have the potential to help us mitigate threats which are new to us; zero-hour threats of modus operandi, of MOs that we did not encounter earlier. These are the main issues. One issue that is mundane and prosaic is the cost of transaction. We do a lot of processing and we start, in our scale, to feel the heat of the cost of serving all these transactions. Nothing that will take us out of the Cloud, but it's something that we need to work hard on. Last, but definitely not least, is security. We think we turned our emphasis on security to our unfair advantage in this field, but still, hardening your systems and thinking about the possible attack vectors on your systems and on your merchant's system is something that I lose sleep at night over, and it is something that we can never say that we are done with.Emily: What do you think about the security-speed trade-off? Do you think it's real? Or do you think you can move just as fast and be secure?Iftah: We can move with negligible sacrifices for the security. Again, if you are talking about real-time systems where the microseconds count, then it's a different story. But for us, having everything encrypted both at rest and at motion is something that does not need to come at the expense of security. What is very interesting in this trade-offs of security and speed is the trade off, not of the real-time speed and the processing speed, but of the engineering development speed. And here, the magic is in the automation, every security aspect, and with your ability to mask all these security aspects from your engineers, and giving them the right APIs so they can develop the application itself. Which is developed to our domain in the same speed, while still being totally secured without them needing to take care of the plumbing. And that's something that we invested a lot in, and it's a never-ending game. I think we're good at it, but never good enough.Emily: And do you rely primarily on the Cloud service providers? So, on AWS's native services, or do you tend to find additional out-of-the-box services, or build your own? Do you have, sort of, a philosophy on that?Iftah: You know, philosophy is one thing, and then what you're doing practice sometimes need to be traded off with reality. But we are currently running on both AWS and starting to run on Azure, so we are making our processes agnostic to the particular cloud that we run on. It is interesting to do when you come to security configuration because you need to create abstraction layers over the particular security mechanisms in AWS and Azure, which are quite different. And that's where we are now. So, we are moving to be totally agnostic. So far, we did use occasionally, not—we weren't a heavy users of AWS services, but we did use a analytic databases; we did use Kinesis, but we moved now to Kafka, and so on. And we did use very cloud-specific queues, but we're moving out of this now.Emily: Why do you think it's important to be cloud-agnostic?Iftah: Because we run on two different clouds. We run on two clouds because of the very high availability requirement that we have. First, we need to be totally available to our merchants. Second, we need not only to be totally available to merchants, we also need to be very, very accurate, always. So, it's not that I can degrade gracefully and say, “Okay, I always answer approve in certain occasions,” because the fraudsters will very quickly understand that. So, we need to be with full brain capacity, always on. And if we are not, we started within tens of minutes or a hour or two, to be very susceptible to great losses. So, that's the reason we need to be with multiple regions, and we need to be with both clouds. It does take a heavy penalty, and we do think about how to reduce the penalty of working with two clouds, but that's what we currently do.Emily: Can you tell me how much your technology stack has changed since 2014?Iftah: We did change a lot in the representation of the world, and this was big. We did move into a Elastic from more traditional NoSQL and SQL [00:33:20 unintelligible] BMS. And we move now, again, to new high throughput databases for our browsing events, the ones that do get hundreds of thousands of events per second. And we do move slowly [00:33:40 unintelligible] many more items or small stack items like queues, and data distribution channels that are no longer serving us well as we scale out, and as we move to being cloud-agnostic. For example, we move now our analytics database from AWS's Redshift to a cloud-agnostic database.Emily: Excellent. I'm going to wrap up pretty soon; this has been really interesting. But a couple, sort of, last questions I wanted to ask. One is, can you describe what a day looks like for you? What does the day for the CTO of a Forter, of a cloud-based SaaS fraud prevention company—what do you actually do?Iftah: First, I am looking at what may endanger our business in the next year and in the next three years. The reason why we are [00:34:42 unintelligible], we call this process internally, the ‘what can kill us?' process. Is mainly because we are in a good shape, and when you're in a good shape you need to look at the threats and how to protect the business from them, and what new business you need to do. Then I'm looking at the health of our precision teams. And our precision teams are both the data science team, the cyber R&D teams, the fraud researchers teams, and the engineering teams that are supporting them. All these are—we need to see that we maintain our superiority. We so far never lost a QC or a bakeoff on any performance issues, and it's a tall order to keep it that way. So, this is the second task that keeps me up. And the last is to see that, indeed we have all what we need in order to enable the spear of development and for the new products. Companies in their seventh year, as we are, are in an inflection point between the startup and the enterprise, and that's where you need to make sure that we stay agile. We stay agile, it depends on the agility of the organization. How can you scale? Or do you rely on several heroes? And the agility of the development itself that relies, to a great degree, on the tech debt kept low enough.Emily: Fabulous. And what is a tool or platform that you think is sort of essential to functioning?Iftah: I think that we built a very robust, extensive monitoring and alerting infrastructure, and this monitoring and alerting infrastructure enables us to understand quickly whether something has happened in the world. And I must say that most of the time that something is happening in the world, it's not something that we need to do something about manually, but sometimes it's something that the merchants need to do. We discovered, for example, that one of our online travel agencies customers started to issue flight tickets for one percent of their price; for three and four bucks instead of four hundred bucks. And we detected it not by looking at the prices, but by seeing spikes of purchases from this OTA in Malaysia and Vietnam, and we were able to tell this to our merchant, to the customer, and the whole thing was rectified about 14 minutes from the time it started. So, our alerting and monitoring systems, which is both on the application level, on the business level on them, and on the other end, on the machine levels, this is very, very important, and pays for itself handsomely.Emily: I think I've read accounts in the newspaper of travel agents, or airlines having that type of mistake.Iftah: Yes.Emily: It tends to get some publicity. Last question is, how can listeners connect with you or follow you?Iftah: Well, iftah@forter.com. Look us up in forter.com, and we will be very happy to talk to you.Emily: Excellent. Thank you so much, Iftah, this was really fascinating.Iftah: Thank you very much for having me.Emily: Thanks for listening. I hope you've learned just a little bit more about The Business of Cloud Native. If you'd like to connect with me or learn more about my positioning services, look me up on LinkedIn: I'm Emily Omier—that's O-M-I-E-R—or visit my website which is emilyomier.com. Thank you, and until next time.Announcer: This has been a HumblePod production. Stay humble.

Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews Forter's Daniel Shkedito to discuss the current state of loyalty fraud/gaming and its impacts on loyalty programs today. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit loyalty360.org or click here to watch the full live stream of our video interview with Daniel.

Rising poet, Anna Fortner shares a message to a friend's teenage son.

In this episode of Add To Cart, we are joined by Ata Gokyildirim, a senior director at fraud prevention technology company, Forter. Ata uses a holistic approach to tackle fraud and insists that simply putting up a defensive brick wall will no longer work. His thorough understanding of the retail space puts him in a unique position to help retailers do what they do best. In his words, “I want to be able to facilitate extra sales, that’s what I like to do.”Links from the episode Forter Forter named leader in eCommerce FraudFraudster sophisticationJames PerseWho Moved My CheeseShopify Plus - first wave of support during Covid19 (Sponsored)Klarna - two months free for new merchants (Sponsored)Questions answered in the podcast include:What are the most common methods of fraud that you see?What are the biggest mistakes by retailers when it comes to fraud?How do you manage the risk of fraud vs reward of incremental revenue?What are some of the most basic measures retailers can put in place to limit fraud exposure?This episode was brought to you by… Shopify Plus Shopify wants to let business owners know that they are with you. Business owners are at the heart of Shopify, as such, they have announced a first wave of support, including introducing local delivery and sidewalk pick up options, gift cards to be available across all plans and customers, extending 40 day trials to 90 day trials, community support via the Covid 19 forum and live weekly webinars to help guide you. This is just the first wave of support and Shopify will continue to monitor and update merchants as new developments are announced. Visit shopify.com/covid19 to stay up to date with how Shopify is helping you, their merchants.KlarnaWelcome to our new friends, Klarna. While new to Australia, Klarna has over 15 years of experience delivering seamless shopping experiences to 85 million customers across 205 thousand retailers globally! Klarna ensures that merchants get paid upfront and in full. They also assume all credit & fraud risk. They also seamlessly integrate with eCommerce platforms such as Shopify, Magento, WooCommerce and BigCommerce. Put simply... Klarna offers more choice. More opportunity. To celebrate their Australian launch, Klarna are offering two months of free merchant processing for new customers who sign up in April or May. Visit klarna.com.au to find out more. Thanks again to Klarna for coming on board as new partners of Add To Cart.About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Ata Gokyildirim from ForterAta is the General Manager of Australia and New Zealand at Forter. He started his career in banking and finance before joining his family's apparel business which he grew and sold to Macquarie Banks Private Equity arm. With strong credentials in financial markets, Ata took over a small Australian BioTech company, Prima Biomed, and embarked on a 50 million dollar funding round within the span of 18 months. He graduated with honours from the University of New South Wales.You can contact Ata on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au. We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Ata Gokyildirim, a senior director at fraud prevention technology company, Forter. Ata uses a holistic approach to tackle fraud and insists that simply putting up a defensive brick wall will no longer work. His thorough understanding of the retail space puts him in a unique position to help retailers do what they do best. In his words, “I want to be able to facilitate extra sales, that’s what I like to do.”Links from the episode Forter Forter named leader in eCommerce FraudFraudster sophisticationJames PerseWho Moved My CheeseShopify Plus - first wave of support during Covid19 (Sponsored)Klarna - two months free for new merchants (Sponsored)Questions answered in the podcast include:What are the most common methods of fraud that you see?What are the biggest mistakes by retailers when it comes to fraud?How do you manage the risk of fraud vs reward of incremental revenue?What are some of the most basic measures retailers can put in place to limit fraud exposure?This episode was brought to you by… Shopify Plus Shopify wants to let business owners know that they are with you. Business owners are at the heart of Shopify, as such, they have announced a first wave of support, including introducing local delivery and sidewalk pick up options, gift cards to be available across all plans and customers, extending 40 day trials to 90 day trials, community support via the Covid 19 forum and live weekly webinars to help guide you. This is just the first wave of support and Shopify will continue to monitor and update merchants as new developments are announced. Visit shopify.com/covid19 to stay up to date with how Shopify is helping you, their merchants.KlarnaWelcome to our new friends, Klarna. While new to Australia, Klarna has over 15 years of experience delivering seamless shopping experiences to 85 million customers across 205 thousand retailers globally! Klarna ensures that merchants get paid upfront and in full. They also assume all credit & fraud risk. They also seamlessly integrate with eCommerce platforms such as Shopify, Magento, WooCommerce and BigCommerce. Put simply... Klarna offers more choice. More opportunity. To celebrate their Australian launch, Klarna are offering two months of free merchant processing for new customers who sign up in April or May. Visit klarna.com.au to find out more. Thanks again to Klarna for coming on board as new partners of Add To Cart.About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Ata Gokyildirim from ForterAta is the General Manager of Australia and New Zealand at Forter. He started his career in banking and finance before joining his family's apparel business which he grew and sold to Macquarie Banks Private Equity arm. With strong credentials in financial markets, Ata took over a small Australian BioTech company, Prima Biomed, and embarked on a 50 million dollar funding round within the span of 18 months. He graduated with honours from the University of New South Wales.You can contact Ata on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au. We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

The U.S. has just come off a record setting holiday shopping season with e-commerce sales rising over 18%. While the numbers aren’t in yet, there’s no doubt the fraudsters also had a record year. There are so many ways to defraud consumers, merchants, and financial institutions. At Glenbrook, we are optimistic about our longer term ability to deter, prevent, and detect fraud. Our kit is getting better. The combination of tech and rule making will payoff: strong authentication enabled by standards-based smartphone-enabled biometrics; regulations requiring strong authentication as put forward in the EU through its SCA rules; and our expanding ability to detect new attacks using tools that operate within the transaction flow. It is this last area that is the topic of this Payments on Fire® episode. Fraud detection tools operated by or on behalf of merchants that examine transactions are today’s major line of defense against payment, loyalty, and coupon fraud. In this conversation with Colin Sims, COO of fraud prevention company Forter, the development, deployment, and maintenance of a modern fraud management platform is the topic. Colin and George discuss how fraud management and prevention technologies continue to evolve, Forter’s own approach, the role and impact of PSD2 and SCA regulations in the EU, and how fraud continues to adapt. While machine learning is a central technology, Colin makes clear that human effort and insight is what makes the difference.

In this episode, I speak with Stuart Barwood, Director, Strategic Partnerships for airlines and travel at Forter, about the thorny issue of aviation fraud. Just how much money are airlines losing to fraudulent activities and what strategies can be adopted to address the issue? To download the Fraud Attack Index  To find out more about Forter, visit www.forter.com 

Digital fraud is a big business. The same trends that are powering the cloud computing era – global brands, pay-per-use pricing, open-source collaboration – are making thieves rich, too.  Michael Reitblat is fighting that trend. As co-founder and CEO of Forter, he's trying to keep retailers from getting fooled by credit card scammers. It's a journey that began when he was a teenage hacker, through college and startup dreams, to working on his second startup.   At the Nasdaq Marketsite I talked to Reitblat about the state of organized crime online, and what innovators can do about it.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Reitblat is the co-founder and CEO of Forter. Prior to founding Forter, Michael was the VP Product & International Operations at Pango Parking where he was in charge of the deployment and adoption of Mobile Wallet technologies worldwide. In 2008, before its acquisition by PayPal, Michael led Product at Fraud Sciences, where he faced some of the most challenging questions in the cyber security ecosystem. Michael’s fascination with online fraudsters began following a successful “self experimentation with the Internet” phase as a teenager and an even more successful period of service as an intelligence officer in the early days of the Israeli Cyber Command. Learn all about what Forter is doing in this engaging episode of Thrive LOUD.   *** Connect with Lou:  www.loudiamond.net Subscribe to Thrive LOUD:  www.thriveloud.com/podcast  

Oren Ellenbogen and I discuss leadership principals, his book "Leading Snowflakes" and "The Software Lead Weekly", his weekly email reading list for engineering leaders. Oren is currently the VP of Engineering at Forter.

Rory O’Driscoll is a founding member and Partner at Scale Venture Partners. An active investor for the past 20 years, Rory is focused on early-in-revenue software companies benefiting from the move to Software as a Service and the wider transition of enterprise computing to the cloud. Rory currently sits on the boards of Axcient, Bill.com, Box, Chef Software, DataSift, DocuSign, DroneDeploy, Forter, Katch, OneLogin, Pantheon, WalkMe and Wrike.  Prior investments include ExactTarget (ET; Acq: SFDC), Omniture (OMTR; Acq: ADBE), ScanSafe (Acq: Cisco), Frontbridge (Acq: MSFT), Placeware (Acq: MSFT) among others. Rory has been recognized by the Forbes Midas List and AlwaysOn Power Players in Venture Capital for his investments.   In Today’s Episode You Will Learn: 1.) How Rory made his way into the world of venture and came to be a Partner @ Scale. 2.) How does Rory address market size? Does he utilise the bottom up or top dpwn approach? What is his strategy? 3.) Why are markets more important to Rory than management? What do each element have a different role in achieving? 4.) How does Rory look to navigate board conflict? When conflict does arise, how does Rory look to resolve a CEO who does not listen? 5.) What are the 4 fundamental roles of a board member? Why is competence underrated? What should founders and CEOs look for in prospective board members? Items Mentioned In Today’s Show: Rory's Fave Blog: Term Sheet Rory's Fave Book: SuperForecasting: The Art & Science of Prediction Rory's Most Recent Investment: DroneDeploy As always you can follow Harry, The Twenty Minute VC and Rory on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. So many problems start with your head: stress, depression, anxiety, fear of the future. What if there was some kind of exercise you could do, that would help you get your head in shape. That’s where the Headspace app comes in. Headspace is meditation made simple. The Headspace app provides guided meditations you can use whenever you want, wherever you want, on your phone, computer or tablet. They have sessions focused on everything from dealing with stress and depression, to helping you eat more mindfully. So download the Headspace app and start your journey towards a happier, healthier life. Learn more at headspace.com/20vc. That’s headspace.com/20vc. Xero is beautiful, easy-to- use online accounting software for small businesses. With Xero, you can easily manage your accounting anytime, anywhere from your computer or mobile device.When you add Xero to your small business you are able to: Send online invoices and get paid faster. Get an instant view of your cash flow. Track your payroll and keep tabs on your inventory. Partner with your accountant and bookkeeper in real time whenever you like. You can also customize your Xero experience with over five hundred business apps, including advanced solutions for point-of- sale, time tracking, ecommerce and more. Sign up for a free thirty-day trial at xero.com/20vc

I recently came across a company called Forter on the Gartner Cool vendors list. They offer an invaluable service to retailers by taking away all the risk of transactions. Most people listening to this show would have received a call from their bank at some stage to be questioned about recent transactions they did not make. It's a hassle and you have to wait for new cards to arrive, but for businesses, it's a much biggest problem. For every 1,000 transactions made in the first quarter of 2016, there were 34 fraud attacks, compared to 15 per 1,000 transactions during the second quarter of 2015, which represents a 126% increase. I invited Michael Reitblat, CEO and co-founder of Forter to find out more about how it works and understand how raising $32M in Series C funding is making a big difference against online fraud.