Podcasts about arrogant bastard ale

Todos anhelamos unas buenas vacaciones, y cuando la tenemos, no queremos que se acaben. En este episodio te contamos como son y ha sido nuestro regresos después de unas vacaciones. También en cada episodio estaremos tomándonos una cerveza, en este caso es la Arrogant Bastard Ale.Recomendaciones de la Semana;

On this episode of the Pints & Perspectives Podcast Adam and Cullen drink the Arrogant Bastard Ale and talk about Moral Influence Theory - Adam's atonement model. Happy Listening! If you would like to partner with us financially we would be honored and you can do so here: https://mywellhousechurch.churchcenter.com/givingOur Socials:WellHouse ChurchWebsite: mywellhouse.church Instagram: @mywellhouse.churchFacebook: @mywellhouse.churchYoutube: Wellhouse Church - https://www.youtube.com/channel/UC1Ls...Pastor CullenInstagram: @CullenjwareAdam ChaneyInstagram: @chaney_ajOur Identity: WellHouse Church is a dream of half a dozen people who love Jesus and were hurt by the Church. We envision something different. We want to be something different. We want to be a network of house churches that spends money meeting needs rather than paying for a building. Join us on our journey at our website (which needs to be revamped, yikes.) to connect with us. You can find all of our content below!Youtube: https://www.youtube.com/@wellhousechurch1081Pints & Perspectives Podcast: https://feeds.captivate.fm/pints-perspecitves/Practicing Presence Podcast: https://feeds.captivate.fm/practicing-presence/Let's Talk Podcast: https://feeds.captivate.fm/lets-talk-podcast/A Closer Look Podcast: https://feeds.captivate.fm/a-closer-look/

Join the Beering Ain't Easy podcast as we jump in a time machine to drink the top 5 beers of 2010 (hint hint one is a big one!).   But that's not all - we're going to give you the full and unadulterated 2010 experience.  This means top 2010 news stories, top music, top movies, slang, and of course after 5 beers we engage in passionate discussions on the history of craft beer itself.  Take a break from your first world problems because this episode is lit!Top 5 Beers of 2010:#5: Sierra Nevada Pale Ale. 5.6% ABV#4: 90 Minute Imperial IPA.  Dogfish Head Craft Brewery.  9% ABV.#3: Arrogant Bastard Ale. Arrogant Consortia (Stone).  7,2% ABV.#2: Two Hearted Ale. Bell's Brewery.  7% ABV.#1: Pliny the Elder.  Russian River Brewing Company. 8% ABV. Other Shout-Outs:Zymurgy Home Brewing MagazineAntonine DodsoniPadPresident ObamaMark ZuckerburgH1N1 Swing FluGreat American Beer Festival (GABF)Rodeo Clown (Karbach) & Endeavor (Saint Arnold Brewing)Sculpin (Ballast Point)Chilean MinersSpace X / Elon MuskWikileaks/ Julian Assange/ Chelsea ManningDeepwater Horizon oil spillChernobylAll Day IPA (Founders)Kidz Bop RadioJustin BieberTaylor SwiftMaharaja (Avery)Avatar / James CameronInceptionHeady Topper (Alchemist)Dinner (Maine Beer Company)MUSIC FEATURED:Tik Tok by KeshaEmpire State of Mind by Jay Z and Alicia Keys HTOWN Brewery Challenge Tracker - See how we're doing on our challenge to visit all breweries within 50 miles of Houston!NEW WEBSITE and MERCH PAGE!  Check out all the great podcasts that are a part of Cross the Streams media!https://www.crossthestreamsmedia.com/show/beering-aint-easy/ Follow @beeringainteasy on Facebook, Instagram, Twitter, or YouTube, email us at beeringainteasy@gmail.com, or follow our beer quest on Untappd, usernames BeeringAintEasyAdam and BeeringAintEasyDrew.

Segment 1: NFL Week4 Plus TNF. Bourbon Meyer pokes around. Digging up that VCU Football shirt. MLB playoffs, Gerrit Cole BSE, and Spirit Halloween sets up shop. Dodgers – Cardinals, cracking that fourth Arrogant Bastard Ale, getting rocked by the quad. 49ers, Seahawks. The Jimmy G injury train. Trey Lance, come on down! Fighting over AC settings. Packers – Steelers, Rodgers speculation, and the Bourbon Meyer trail delivers marketing opportunities. Big Ben's descent. Giants – Saints and Taysom Hill goes Beast Mode. Jets – Titans. The Stephon Gilmore trade that wasn't. Washington – Atlanta. Taylor Heinicke clutches up, an underdog story, and appreciating a fighter. McKissic balls out and another ridiculous roughing the passer penalty. Salud o'clock. The beach trip heavy handed drink making stalemate with Norman (yay Cher!).   Segment 2 (1.12.14): The legend of Bourbon Meyer continues. NCAA Football round up. Kentucky – Florida. Jim Harbaugh can finally ship his pants. The Bills roll the Texans. Cardinals – Rams. The return of Brad Johnson's son - Maximus Johnson. Chiefs – Eagles. Andy Reid dap, penalty parties, and Tyreek Hill pops off. The Bills – Chiefs litmus test. NFL roundup. Ravens – Broncos, Vic Fangio gets salty, and working to take a record from the Steelers. Lions – Bears womp womp. Cowboys – Panthers. Zeke returns plus Sam Darnold rushing TD fun facts. Bucs – Patriots. Giving TB12 the business, doink time, and turning the page. Wrap up. Lab grown johnsons, IFL Science style. Rolling out with triple dong show musical shenanigans. A trip down the Internet memory hole of fail – the bang bang bang song. MP3 format, 10-07-2021. This is how we Brew it: Join the Brew Crew on Facebook @SportsBrew Twitter: vasportsbrew Find us on Podbean, iTunes, Stitcher Radio, LiveSportscaster.com, Amazon Music, and the Google Play Store - Key words: Sports Brew Cheers and beers flavored by Captain Morgan 100 Proof, Jack Daniel's, Coca-Cola, El Segundo Brewing's Stone Cold Steve Austin's Broken Skull IPA, Hardywood Gingerbread Stout, Bingo Brewing Oktoberfest, Fine Creek Oktoberfest, Dancing Kilt Headless Horseman Lager, Arrogant Consortia's Arrogant Bastard Ale, and the general deliciousness of beer.

Max trinkt mit dem Arrogant Bastard Ale der Stone Brewing Company ein Bier, das nicht allen schmecken dürfte. Aber wenn es euch nicht schmecken sollte, dann will das auch niemand wissen. Nathan hingegen lässt sich mit der Muntermate vom Premium-Kollektiv und dem GFK ein weiteres, koffeinhaltiges Getränk schmecken, das an die Mate aus CST044 erinnert. An dieser Stellen sei auf das Buch von Uwe Lübbermann verwiesen, der Premium moderiert. Uns hat Feedback erreicht, für das wir sehr dankbar sind: Gelegentlich knackte es in Max' Aufnahme. Indem wir jetzt seine lokale Spur verwenden, hoffen wir, dass das besser wird. Und: Wir sind ganz lustig, aber hätten zu lange Intros. Auch dafür: Vielen Dank! Um euch das Leben einfacher zu machen, nutzen wir Kapitelmarken, damit ihr zu lange Intros einfach überspringen könnt. Nicht alle Podcast-Player unterstützen dieses Format — und Spotify erst recht nicht. An dieser Stelle noch ein kurzes Follow-Up zu vergangenen Folgen: Nathan wundert sich selbst, dass er immer noch mal wieder das iPad mit Notability als Notizbuch benutzt. Und der Raspberry Pi aus CST072 bekommt jetzt doch Internet aus der Dose! Kurze Werbeeinblendung: Wenn du uns auf Steady unterstützt, bekommst du längere Folgen, Bierdeckel und Sticker. Und dieser Werbehinweis entfällt! Bei Max drückte der Schuh in den letzten Wochen an zwei Stellen, aber es hat beides Mal mit Overengineering und -thinking zu tun — früher hätte man da den bekannten Vergleich mit Kanonen und Spatzen angeführt. Zum einen gibt es eine Startpage mit allerhand nützlichen Informationen als jQuery-Seite, die jetzt aber nicht mehr gepflegt wird. Jetzt könnte man das natürlich recht simpel als Confluence-Seite aufsetzen oder aber man baut eine neue React-Anwendung daraus. Das hätte den Vorteil, dass man React auch dafür nutzen könnte, die Wege mit einer neuen Anwendung zu vereinheitlichen, mit der die Issues in die Tracker gelangen, statt wie bisher vereinzelt über Mail, Teams und als direkte Jira-Issues das Licht der Welt zu erblicken. Manchmal kann Stino-Software scho n eine Überlegung wert sein. Nathan hatte Urlaub. In dieser Zeit hat er viel im Blog von Michael Lynch gelesen, zum Beispiel zu Snippets und What got done? Das war sehr interessant und eine Empfehlung wert — hat da jemand Hausaufgabe gesagt? Außerdem hat er Spaß mit vim und Elixir. Das erwähnte zweite Buch heisst Programming Elixir 1.6 und ist von Dave Thomas. Und im Urlaub hat Finn sein Handy geschützt. Wir bedanken uns wie immer für's Zuhören und freuen uns immer über eure Verbesserungsvorschläge, Getränkeempfehlungen, Fragen, Feedback und Bewertungen bei iTunes. Feedback einfach wie immer via Twitter an @codestammtisch oder diskret per Mail an hallo-at-codestammtis.ch. Kommentare könnt ihr uns auch gerne auf unser Band quatschen!

Kevin's kid celebrates the big 5-oh crap, how is she five? And Evan tries to smoke his wife out of the house. Also a rare Dumb Mom Moment from a listener! This episode the Dummies are enjoying Arrogant Bastard Ale.For more Dumb Dad Pod, follow us on social -  https://bit.ly/3t6tE9MWe've got NEW DUMB DAD MERCH!And we're on CAMEO! We'd love to send a message to a dad (or anybody) in your life  who needs a Dumb Dad pick-me-up! Don't forget Father's Day is June 20th!Love this show? Leave a review on Apple Podcasts  and send a link of your favorite episode to a fellow dumb parent!Thanks to Chris Verdú for our show music! Check out Verdú on SoundCloud!Use INSTACART - Click this link to get free delivery off your first order

It's our one year anniversary and we're celebrating properly. This week we discuss black ops at the ops, Jacob's victory in the Internet War, and churching up a burrito. Alcohol Reviewed: Hop Shovel Citra Double IPA from Bear Republic Brewery, The Balvenie 14 year Caribbean Cask Single Malt Scotch, Arrogant Bastard Ale from Arrogant Consortium Brewing. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Greg Koch is executive chairman & co-founder of Stone Brewing, the 8th largest craft brewing company in the United States. An avid craft beer enthusiast and world traveler, he can often be found among imbibers across the planet, enjoying and extolling the virtues of great beer. Since Greg started the company with President and co-founder Steve Wagner in 1996, Stone has become one of the fastest-growing and highest-rated breweries in the world, thanks to dedicated fans and a determination to brew nothing but truly remarkable beer. He passionately believes that environmental and social sustainability go hand in hand with brewing amazing beer, and has instilled those principles into the company’s business practices. His vision and enthusiasm for the art of brewing and dedication to supporting local, organic small farms have shaped the company’s two award-winning Stone Brewing World Bistro & Gardens restaurant experiences in San Diego County. This vision has spread nationally and internationally when the company opened its production brewery and destination restaurants in Berlin, Germany, and production brewery in Richmond, Virginia, (the first making Stone Brewing the first American craft brewer to independently build, own and operate a brewery in Europe). Greg is dedicated to supporting communities, and through Stone’s philanthropic efforts, has donated more than $3 million to charitable and nonprofit organizations throughout the world since co-founding the company.Greg was knighted by the Belgian Brewers Federation in 2010, received the Ernst & Young Entrepreneur of the Year Award for the San Diego region in 2011, was named the 2012 Most Admired CEO by San Diego Business Journal, and is currently on the Business of Craft Beer Advisory Board at San Diego State University. When time allows, he enjoys speaking at TEDx Talks, conferences, professional organization meetings, universities, and events on topics such as beer, business philosophy, food philosophy, sustainability, ethics, and unconventional marketing. Co-author of two books—The Craft of Stone Brewing Co.: Liquid Lore, Epic Recipes, and Unabashed Arrogance and The Brewer’s Apprentice: An Insider’s Guide to the Art and Craft of Beer Brewing, Taught by the Masters—Greg is recognized as one of the world’s leading advocates and experts on craft beer and the brewing industry.Greg speaks poor Japanese, worse French, and passable English. He is working on learning German, albeit slowly. He has visited 53 countries…all on a budget, yes, but all without selling out to the man thank you very much.Follow Greg Koch on InstagramVisit his blogCheck out The Beer Jesus

We tried something new this week and tagged along the RFP Blog’s “Journal Journey” and attempted, as Bryan put it, “random journal grabs.” We let the pages flip, stopped randomly on a day from our journal logs and hit record. It was a fun pass at it and we have the feeling it will continue in the future. This episode we stopped on January 12, 2018 and went into these topics (unfortunately none had an author noted, sorry ☹): “Really think about those moments in life that really give you joy and build more of them into your life.” “What is the point of going after something that is reasonable?” “The gap between reality and the dream is the work.” “If you can’t absorb failure you won’t embrace success.” Much fun was had by us and hopefully you get a sense of the humor. If not, at least you pull a nugget or two out of it

Salud a todos! We're super excited to have our friend Ally on the show today!Greg kicks things off with a review of Humble Sea Brewing's The Foggy and the Furious, a foggy IPA with a quarter-mile of hops.Scott talks about his COVID scare, Dan takes a trip out into the world to check out a new brewery, Ally has a 'rona scare with her daughter, and Greg is setting up the kiddie pool again and hitting the patio!Ally talks about a beer she got from a friend: This Is Just A Test from Resident Culture Brewing from Charlotte, NC.Scott brings back a classic from everyone's craft beer past: Arrogant Bastard Ale.In Sports News: the Redskins are changing their name, Oakley is making COVID masks for NFL players, a few more NBA players have tested positive, and Russell Westbrook can't travel with the team.Dan comes in juicy with Fresh Squeezed IPA from Deschutes Brewery up in Bend, OR.In Booze News:Budweiser owes $5 million in trade practice violations.Hard seltzer sales are through the roof.Monster is looking to enter the seltzer world.Deschutes released a non-alcoholic stout.Pabst Blue Ribbon has a new hard iced tea.Modern Times has to furlough employees.Trinity Brewing sells because the owner hates hazy IPAs.Our Beer Babe of the Week is Mariah, make sure you follow her on Instagram @beautyandthebrewofficial!Our Old Timey Word of the Week: "Unrigged." Use it on social media and tag us for a shout out!Cheers to Fort Worth, TX, for being our top listening city for last week!Don't forget to check us out at www.theunfilteredgentlemen.com and follow us on our social medias for some great beer shots: www.facebook.com/theunfilteredgentlemen, @unfilteredgents on twitter, and TheUnfilteredGentlemen on Instagram! We want you to drunk dial us at (805) 538-BEER (2337), we'd love to hear from you!

McKenneth and Matt review some of their favorite gas station craft beers: Genesee Cream Ale (That's right. I called it craft.) New Belgium Voodoo Ranger Dogfish Head 60 Minute IPA Arrogant Bastard Ale We talk hops, sports, musicals...it's a trip brought to you by 3 tallboys at over 7% each. Crack a cold one and listen. And please drink more responsibly than we did... Music: Bokkeh - Yup Thanks as always to Ehrling for the use of their song “https://music.apple.com/us/album/i-feel-good-single/1274618498 (I Feel Good)” as the intro and outro of our show.

Arrogant Consortia's Arrogant Bastard Ale vs. Victory's Summer Love Golden Ale

Prima Donnas. Attention-Seekers. RockStars. 10x Engineers. These are people who are driven to be (or at least be seen as) the best of the best, the cream of the crop. And maybe they are (and maybe they aren't). But the challenge is their NEED to be SEEN in that light. Whether we encounter them in the NOC or among the congregational flock, their behaviors can be distracting, disruptive, or downright toxic. Are there lessons we've learned from our IT tenures, our religious experiences, or even our sacred texts which might shine a light on how to handle (and even help) these folks to be better members of our community? Listen or read the transcript below. Leon (00:06): Welcome to our podcast where we talk about the interesting, frustrating and inspiring experiences we have as people with strongly held religious views working in corporate IT. We're not here to preach or teach you our religion. We're here to explore ways we make our career as IT professionals mesh, or at least not conflict, with our religious life. This is Technically Religious. Doug (00:53): Prima donnas, attention seekers, rock stars, 10 X engineers. These are people who are driven to be, or at least to be seen as the best of the best, the cream of the crop. And maybe they are... Yechiel (01:08): And maybe they aren't, but the challenge is there need to be seen in that light, whether we encounter them in the NOC or among the congregational flock, their behaviors can be distracting, disruptive, or downright toxic. Ben (01:19): Are there lessons we've learned from our IT tenures, our religious experiences, or even our sacred texts, which might shine a light on how to handle - or even help - these folks to be members of our community? Leon (01:30): I'm Leon Adato and the other voices you're going to hear on this episode are my partners in podcasting crime, Doug Johnson. Doug (01:36): Hey! Leon (01:37): And also Yechiel Kalmenson. Yechiel (01:39): Hello again. Leon (01:40): And newcomer Ben Keen. Welcome to the show. Ben (01:42): Hey, thanks for having me guys. Appreciate it. Looking forward to this. Leon (01:45): No problem. We're looking forward to it too. I think it's a good topic. I think it's one that, um, a lot of folks in IT are sort of thinking about struggling with, but before we dive into it, we have a tradition here on Technically Religious of shameless self promotion of guests before anything else. So Ben being the newest member of, uh, of the speaker pool, why don't you go ahead and tell us a little bit about yourself and how you identify religiously and all that stuff. Ben (02:09): Sure. Uh, my name is Ben Keen. I am from Pittsburgh, Pennsylvania. I'm a senior system administrator, uh, self deemed monitoring engineer for one of the largest retailers in denim, American Eagle Outfitters. Uh, you can find me on Instagram and um, as Leon says, "the Twitters", uh, @the_Ben_keen. I am a United Methodist. I'm a son of a preacher and I identify myself more of a collective Christian, whereas I take things from all different kinds of religions and kind of bring into my own self. Leon (02:39): Um, okay. Doug, tell us about yourself. Doug (02:41): I'm Doug Johnson and the CTO for a startup called WaveRFID. We do inventory using RFID cooled tags and things like that. I'm actually not on social media. I got off of it. I'm on LinkedIn a little bit, but not very much. I don't even have a website or a blog that I want to promote. So that's just the way it, uh, I'm a born again, evangelical Christian. Leon (03:01): Practically a technical Luddite. Doug (03:03): But on purpose! Leon (03:04): On purpose, right. A purposeful Luddite. I don't know anybody who's an accidental Luddite. Actually. It takes effort these days. Um, okay. Yechiel, what about you? New Speaker (03:14): Yes, so, uh, I'm Yechiel Kalmenson. You can find me on the Twitters @YechielK. Um, I have a blog at http://www.RabbiOnRails.io and I'm an Orthodox Jew. New Speaker (03:23): Okay. And I'll square the circle here. Uh, I'm Leon Adato. I'm a Head Geek. Yes, that's my actual job title at SolarWinds, uh, which is neither solar nor wind because naming things is hard. You can find me on the Twitters, which we all say to annoy Keith Townsend's daughter. Um, you can find me there @LeonAdato. I blog and pontificate on things both technical and religious at https://www.AdatoSystems.com. And I also identify as Orthodox Jewish. And I wanna remind everyone who's listening that if you are scribbling those Twitter handles and websites down, madly, stop it. Just relax. Put your hands back on the wheel of the car or wherever you are listening to this because we're going to have show notes out the day after this podcast drops. So we have all the links of everything that we're talking about. You don't need to write things down. Um, as good IT folk. I think the first thing we want to do on this topic is define our terms. What do we mean when we say 'rockstar'? Doug (04:24): Well, Let's start with what's a real rockstar. I was a rock disc jockey, a celebrity, if you will, uh, for 11 years. And I met a lot of rock stars. Leon (04:34): I want to point out only because Doug and I grew up in the same city that Doug was the number one top rated drive time disc jockey at a particular point in time here in Cleveland. So when he says he's a celebrity, he really is. Doug (04:46): I also found out how much fun it is to be a celebrity. Not. Okay, but just the way it goes. But in any case, I met a lot of people and uh, met a lot of rock stars. And there are people, rock stars who are total jerks. They would, I mean come into the studio and they'd bounce all over the place and they'd scream and they'd throw stuff and you know, just make total jerks of themselves. And then there were other people who were real rock stars. I mean, they take somebody like Ainsley Dunbar. Ainsley Dunbar, so drummer for Jefferson Starship and Journey and John Mayall blues... And just tons of people. If you look on his Wikipedia page, he's played with everybody. I had lunch with him. Nicest guy we've ever, I mean, we just had a great time. Talked about everything and he was, but he's a real rock star. So you know, a rock star is basically somebody who can do their job on stage and take, take care of business. Leon (05:46): Okay. And I think that's definitely the, the good definition of it. But we also have that again, that negative definition, which is somebody who's, you know, attention seeking behavior, looking to push social limits in ways that often doesn't need to be pushed, you know, those kinds of things. So I think that's another part of it. Um, all right, so that's generally speaking, but what do we mean when we say a rock star in the world of tech and IT like what, what is, what does that typically mean? Yechiel (06:15): So I think in general, when people speak about rock stars, rock star developers, rock star engineers, um, it's all referred to in the business as the "genius asshole." This'll be like the person who can code in 20 languages who can solve lead code puzzles in their sleep. You know, you can spin up, you know, in 2000 line of lines of code application and over the weekend. But at the expense of not really being part of the team, um, to put it mildly, like their code will be extremely unreadable. They'll follow their own conventions, won't follow best practices. They'll solve things in brilliant ways, but very unconventional ways, like using really esoteric parts of whatever language they're using, um, which makes it really unreadable for people coming after them trying to maintain their code. Ben (07:06): Yeah. Or you've got the example of that new hire and it kind of comes in and joins the company and thinks that they are better, or know more than everybody else and comes to your desk, uh, where you are the subject matter expert, uh, not trying to glorify yourself, but you know your role. And they come into your cube trying to tell you how they would do your job better. Uh, and not really giving any good fruit to bear from that interaction. But on the flip side of that, you also have those people that joined a team, bring their skill sets to the, to the table to teach people how to fish. You know, like you could sit down with that Linux engineer, that windows engineer and they can show you what their experience has brought, brought them to this floor and teach it to others. Yechiel (07:52): Yeah, I mean, rock star is not necessarily a bad thing. There are some rock stars who are really humble and personable. Um, I like saying a lot. I don't remember who I heard this from and I really feel bad because I use it a lot. And they really want to give credit. Um, but I heard someone say that "a 10x engineer is not someone who can produce 10 times more code than other people, rather 10 X engineers. Someone who brings up 10 other engineers to their level." Doug (08:20): Eric Elliott, JavaScript guy. He's, he said that, I don't know if he's the first one to say it, but, Yechiel (08:24): Oh well thank you. Leon (08:27): There we go. So credit where credit is due because you are both wrong and you know when to give credit, Yechiel (08:32): but the good ones, Leon (08:33): Right! The good kind. Exactly. Um, so on the, on the bad side, I remember, so this is tech, but it's not IT tech. Um, way back in the day when I was working in theater, one of the people that I knew got a job building the, a chandelier for "Phantom of the Opera" when it opened on Broadway. Okay. So those people who know the show, the chandelier comes crashing down and has to be rebuilt after every show. And he built it in such a way that he was the only one who could figure out how to put it back together. And he basically got himself, you know, 'forever work' on that show because he built it in a way that no one else, you know, could, could manage. And that's, that's not okay. It's one thing when you say, "This is so complicated that most people just can't figure it out because it's so hard." But it's another thing when you purposely build something, whether it's code or a chandelier, in a way that no one's just ever going to figure it out because it's a special puzzle that only, I know. Doug (09:32): It almost feels like the bad rock stars in tech want a bus factor of one. Right. I mean think about it. I mean the whole thing is. ... Leon (09:41): (laughing) I just love that: "bus factor of one." Okay. Yeah. Yechiel (09:45): Yeah, it's job security. Doug (09:46): It is, but I mean, it's just wrong. It's bad for the team. It's bad for everybody. I mean, when you reach my age, you realize that you don't want me to be your bus factor of one. Bad things could happen to me tomorrow. Who knows? It's just, you know, it. But I bet I get the impression that there are rock stars that they considered themselves the, the bus factor. If it wasn't for them, it would all fall apart. Leon (10:07): Right. Well, and I've, I've always told people who are in that position, right? Like, Oh no, I'm the only who can do this. This is just remember "Irreplaceable is unpromotable," you know, so if you want to be, if you want to be the one person, like, okay, but you ain't never go into her and right. You know, if you win the lottery, because that's the only, you know, I, I don't like the other examples, you know, look, if I win a lottery, I love you guys. I mean it, I'm going to go buy an island, like I'm done. Right? So, you know, if you make it so that your leaving, you know, completely destroys an environment that's just not okay. Um, and I think that that idea of, you know, if you leave, it all falls apart. I think that takes us to a different aspect of it. You know, this being Technically Religious, we've talked about the technical, but I want to talk about the religious also that, that there are rock stars in the religious world. Now there's something that I say a lot and then yechiel you came up with a corollary. You know, I've said a couple of times on the show that no religion has found the cure for the common asshole. The flip side of that is that, um, nor has any religion taken out an exclusive patent for assholes. So you're going to find 'em everywhere. But I'm curious about what a rock star looks like in our religious life, like in the pews and the, you know, in our church or synagogue or place of worship. What, how does that manifest? Doug (11:26): Well in, in Christianity there's, um, there are people who essentially set themselves up to go ahead and be the whole ministry. I mean, they are, the central chore, it all hangs on them and, and because this Christianity of course they, uh, you know, they come across as very humble. They, they, they of course, you know, you, you need to be humble. But they are so that they're more humble than you'll ever think of being. Um, and so of course they're rock stars and you know, that they can build a whole, the whole ministry ends up, uh, being built around them. In fact, there are ministries that are named after people that you realize that they haven't done anything to, uh, effectively take care of that bus factor. If something happened to them, their ministry is gone. Whereas there are other ministries that are continuing on. Billy Graham ministries is still doing work even though his name is on it, but he's dead and it's still, he built an organization in such a way that it could continue on after he was no longer able to do the work. Leon (12:40): Warren buffet this week came out with a message they did their annual message, you know, for Berkshire Hathaway. And one of the things like nine words that caught everyone's attention was "we are already well positioned for our departure." Meaning that Warren Buffett and his partner, his partner is 96 year old one. Warren Buffett is like 86, 87 something like that. Like they know that eventually they're not going to be in that company and they've already, you know, they've dealt with it. They just haven't made a big deal about it. But yeah, that kind of thing. Doug (13:13): There are rock stars in Christianity. Worship leaders have to be up front. I mean it just, that's the whole concept of being a worship leaders. You're getting everybody to come along, but not everybody who is a worship leader, uh, is leading the congregation. They're basic. They're, they're actually looking more to have the spotlight on themselves. It can, it can go either way. Ben (13:36): And on top of that, you take away from the leader, whether it's the pastor, the lay leader, whoever's leading the worship, and then you flip the camera over to the pews and you see those people who... And no judgment of how you worship. If you're, if you're motive, which means raising your hands and waving of them around and stuff like that. If that's your way of communicating with your, with who you call God, all the power to you. But when you take those actions and you just start making it a show to bring the light upon yourself, you're, you're really missing the message. You know? Uh, we're supposed to be bringing message in light upon who we refer to as our God, not ourselves. And there's a lot of same people that not, but five minutes later or in the parking lot honking their horns, flipping you off, calling you all sorts names for cutting them off, but they didn't spend an hour talking about how great Jesus, how in tune they are with their religion. And then five minutes later it's gone. Leon (14:33): Yeah. I've, I've seen that. So Yom Kippur is one of the most intense holidays in the Jewish calendar. Um, it's a day where you fast for 25 hours. It's uh, it, it again, it's really intense and at the end of it, uh, people want to go home, they want to get a bite to eat and I've watched people cut other people off and scream words and stuff like that. Like you just had, it was the high point of the entire year and here you go. Like this is not our finest moment, Ben (15:01): That one hour. You know, you got to carry that forward if you want to, if you want to be seen as the rock star, that carries with you. Leon (15:10): So just as an interesting point of sort of cultural comparison in Judaism, the, the leader of the congregation, the rabbi is often not doing anything. That the job of running the service often falls to just people in the room. And it is fairly participatory in the sense that in many congregations someone will look around the room and say, "do you want to do the next part?" Do you want to do the next part? And in some places it goes around paragraph by paragraph in some parts of the service, um, you know, throwing things around. Certain people have certain jobs simply for consistency sake or because it requires a little bit extra preparation. Um, but that's, you know, th Doug, your point of having a worship leader doesn't always exist there. However, I've seen that in the smaller congregations, in the startup congregations, in Judaism, it usually revolves around one or two people who have a key collection of skills because it is... You've got to be fluent in Hebrew. If you got to be fluent with the music, you've got to be fluent with the different variations of weekday, morning, afternoon, evening services versus, you know, the Sabbath war and versus a holiday of which there are 9,362 I think Yechiel, you can correct me if I'm off by one or two on that one. Um, you know, there's a lot and every single time there's a variation, there's something extra that you say or don't say. And so the person who has the, you know, again, it's a unique collection of skills. So there's not always a group of people. There might be one person who's, "no, no, no, I've got this one!" Yechiel (16:46): Even in larger congregations, I don't think we are completely rock star immune. Um, you will have those people who are more, you know, to Ben's point, it's more about the show and appearing more religious than everyone else and more devout than everyone else. You know, I've been to congregations where the prayer is basically a contest of who could finish last and it goes to ridiculous lengths. Leon (17:09): I'm in really fast car creations where it's like, you know, "can we get it done in 20 minutes?" And it makes me nuts. Yechiel (17:14): It's like the 6:20 minyan. Uh, yeah. The one like the first where people actually have jobs, pray at. So yeah, they're trying to finish as quick as possible, but you have those where, um, you know, they're just closing their eyes and waving their fists and you know, going, yeah, like Ben said, you know, it's not exclusive to Christianity. Leon (17:34): Yeah. I've also seen people, um, I love this where they are trying to lead from the rear. Where the person who is leading the prayers, again, it goes, you know, around the room, somebody is invited up to lead this part and somebody in the room thinks that they're not doing the job that ought to be done and so going to do it for them from their position, seven rows back. They're going to sing louder, they're going to pray louder. They're going to let you know that they're done with this part of the, you know, of the prayer and you should be now too, kind of thing. And it's just not the most gracious moments when you're trying to have a prayerful experience when trying to connect with the divine. Those are some examples of, of what we mean when we say rock star, what do "they" mean? Like this is what we mean. These are our examples. But there's, there's a different collection of "they". So we have to do, as we talked about the "they" and then and say, what is it that they mean when they say rock star, when you encounter the word rockstar in the wild, what are they talking to? Doug (18:30): One of the first places that I have seen it and seen it repeatedly is in, uh, in tech ads. Uh, I mean those of us who do dev work, you know, we move around a little bit. Sometimes you're doing consulting you're doing or, or you'll come onto a project for a while, just you move a lot. So you read a lot of dev ads and just a lot of people who are running these job postings are looking for "rock star programmers." And, and, and as a matter of fact these days, if I see that I'm out, I mean, if they're looking for a rock star, I, I just know I'm not going to want to go ahead and have anything to do with them. Because either they don't know what they're talking about or, um, they have really unrealistic expectations of what somebody is going to be able to do. But it just comes down to there's, there's, you know, they're, they're the, the, the big companies that think they need to ask for rockstar programmers so they can get the cool kids to go ahead and apply to their job. Um, and then there are the, the startups, the young bro startups that actually, you know, they believe that. They, they think being a rock star is a cool thing and, and, and they're going to go ahead and they want to have other rock stars to be working with them so they can all just be a bunch of rock stars. And have a rock band or something. I have no idea. It just makes no sense to me at all. Leon (19:54): Acer was founded on the idea that everybody they hired got straight A's in college. Like that was their shtick for a little while. Doug (20:02): I was going to say it probably didn't last very long. Did it? New Speaker (20:07): I wonder if they're still around? New Speaker (20:07): My favorite quote for that is the, the A students are managed by the B students, uh, who are work for the company owned by the C students. Ben (20:15): Well, I think, and going back to who "they" are, uh, you know, you have those people that make their resume or their, their social media profile on LinkedIn or whatever, where they labeled themselves rock star. And this isn't about your, you selling yourself. Obviously when you're looking for a job, you need to sell yourself to your possible, to the employer as a, as a candidate because you're going up against five, 10, 15 other people. So you want to make yourself stand out. But it's those people that are just so about them. Um, you know, I know personally when I interview, uh, one of the hardest things, so I served eight and half years in the military, right. And, um, so one of the things I found hard to do was really to justify myself because in the military, it's team, you know, as a team, we did this, we did that, you know, so when I first got out and I was talking to a possible, you know, possible places of employment, they're like, "Well, what did you do?" I was like, well, "we..." You know, and they're like, "no, no. What did you do?" And you know, you got to kind of learn how to promote yourself without overdoing it and becoming that rock star. Yechiel (21:26): Although when someone does write rock star in their profile, it's worth paying attention to what they actually mean with that because, and this is true, someone actually wrote a language called "rockstar" just so that they can call themselves a "rockstar engineer." It's an actual programming language that compiles. Leon (21:41): If you want to find it. We were all laughing about it before we started the show http://codewithrockstar.com. Um, so if you, too, want to be a rock star programmer, uh, you can do that in all humility. You can be humble while saying that you're a rockstar programmer. Um, and Yechiel, you were saying that, uh, some of the programming terms where they use like lyrics of songs. Yechiel (22:03): Yeah, the syntax is all rock lyrics. Doug (22:05): I do have to say that I, the best title I was ever given, and it's not quite as good as Leon's "Head Geek", but an a year before I left this job, I was also, I was a sales engineer forever. And when they could tell I was starting to get somewhat dissatisfied, a new box of cards showed up and my new title was "solution visionary." Everyone (22:26): OOOOOOOhhhhhhhh!!! Doug (22:26): So that's on my LinkedIn page now even, but I didn't do it for myself. Leon (22:31): Um, yeah, it's like nicknames. I don't know that you can give yourself those nicknames. If somebody else gives it to you, then you could sort of wear it with pride but also like nicknames. It only works for a particular group of friends. You know that with this group of friends, you're "stinky" and this other group of friends, maybe your, you know, "home run" or whatever, but, but you, you can't introduce yourself and just decide that that's what you're... Yechiel (22:54): And someone out of the group of friends can't just go over." Hey stinky." Leon (22:59): Okay. So having talked about, you know, again defined our terms. I think the bigger question is, um, you know, how do we deal with people who either see themselves as rock stars or, or are in that position? Like what are some things, some actual strategies that we can have to work with, deal with, interact with? Like, what can we do there? Doug (23:21): Going back to what Ben said about the military all being about team, you actually can go ahead and, uh, build up the team that you're on, um, in such a way to, uh, give you strength in numbers against the rock star if they really are being a jerk type rock star. I mean, in essence I've come into, I've come into situations where there was a rock star architect, whoever it was that just, you know, was making everybody miserable. And everybody on the team was so cowed that they just, nobody would stand up that nobody wanted to, you know, put their head up and get nailed by this guy. Um, I've been at this long enough that, and I've got enough people that don't like me in the world. I have no trouble with people now. So I would go ahead and, you know, start building up the team so that they, they kind of see that it was all right if everybody on the team thinks this is a bad idea, even if the rock star doesn't, if everybody on the team and you sort of build the whole idea of team, you can sort of mute the, uh, the, the, uh, power of the rock star by the numbers of everybody trying to accomplish things together as a team. Ben (24:32): Well, in my case, you know, dealing with, um, uh, you know, you have those people you're in your work face that are like, "I fixed it" person or "that's my fix" or uh, the ones that say, "Oh, I'm sure you were thankful that I was around today." Um, but you know, as a Christian growing up, I was always taught the importance of group over self. Uh, the aspect that where you are only as strong as the weakest link. Um, and that permeated through my eight and a half years of being in the military, whether it was being deployed to Iraq or, uh, sitting stateside, wherever it was. You know, a story about Iraq, you might remember the story of Geraldo Rivera, uh, who literally, uh, destroyed a mission by drawing stuff in the sand because he wanted to be the rock star. Um, people in the military can relate to the term PT stud. That's someone that can continuously do a 300 PT score in the army. Uh, that's the old PT tests. I'm not familiar with the new ones, so don't hold me to that. Uh, or the weapons guy that the pers, the person that can go out and just knock down 40 out of 40 targets every single time. Some of these people are very humble about it, you know, they put in the work to hit those scores. Uh, so you deal with them one way, but dealing with a person that kinda comes in and is arrogant about it, you really need to kind of either mentor them down or leave them to their own devices and eventually, you know, Darwinism takes effect almost. It just works itself out. Leon (26:04): Right. And that's one of the things that, that I've, I've done, you know, not as not in a management role but as a, somebody on a team is that I think that rope can be a really, um, interesting correction corrective service to apply. And what I mean by that. Doug (26:21): You tie them up and throw them in the closet? Leon (26:22): Yeah, no, that's exactly not it. No, blanket party. None of those things. Um, but what you do is you find, you know, as you're talking about things as a team, you find those projects that are perfect for lone wolf. You know, that, that one person can go off and you say this would be great for Alfred to do. (No offense to anyone who was named Alfred.) Um, you know, this would be, this would be fantastic for this to do. Why don't they do that? Because then they can go off and be the rock star and one of two things are gonna happen. Either it's going to be amazing and they're going to get all the attention that they need and crave and it's going to be good for the company and reflect well on the team. But it hasn't pulled anybody away from what they were doing. It gets that person completely out of your hair. Or if the person is that self inflated but doesn't actually have the skills that they think they do, kind of rockstar, then it's going to expose it in a way that doesn't put anyone else on the team at risk. So as a team, when you see those, those project opportunities, those, you know, whether it's a subcomponent of what you're working on or whatever and say, "Oh, this is something that, you know, again, Alford can do all on his own." You know, those are the things that you keep on offering up, um, to get them out of the way or to, you know, either temporarily or, or longterm. Um, I also think it's interesting in the Jewish tradition, there's a story about we should, how we should always walk around with two slips of paper, one in each pocket. And on one sip of paper it says, um, you know, "for me the world was created." And on the other slip of paper it says, "I am nothing but dust and ashes." And that we stand in the mid point between those and that in any given moment, we might need to pull out one slip of paper or the other. And that's, you know, obviously that's to keep ourselves humble. That's to keep ourselves, uh, in check. But I also think that there's a way to have that kind of conversation with the people who see themselves as rock stars is, is to continue to inject that, um, that thinking or that, that frame of reference, uh, along the way. So that's tech. However, I think that in our religious life, there's, you know, we encounter those rock stars. We've talked about it before. But I also think it's interesting because in our religious texts we run into rock stars. So I wonder if you have any thoughts about, you know, and as you are wandering through the pages of your faith and you hit a rock star, like what, what do you do? What does your religion do? How do you, how do you react with that? Cause we might find lessons that we can carry over into our daily life there. Yechiel (29:05): So yeah, and a sense we said they were like good rock stars and bad rock stars. And we definitely find both. And religious texts, for example, um, I would say like the number one rock star in the Jewish religion is Moses who led the Jewish people. And yet we, the one point that keeps coming over and over is his humility. Like from the beginning where he's arguing with God, like he does not want to do it. He's really reluctant to take on the, the, the leadership and all through the end where he's constantly putting himself out, you know, putting himself between God and the Jewish people to protect them and shield them from their own mistakes. Leon (29:45): Right. And, and, and the, the Torah ends saying, no human will ever walk the face of the earth that is as humble as Moses. Like it, that point just keeps getting driven home. So yeah, that's a pretty strong point. Yechiel (29:58): But then of course you have the other end. Uh, you have people like Pharaoh or like Cicera. Um, in fact, the Pharaoh is described in Ezekiel. As someone who says, "לִ֥י יְאֹרִ֖י וַאֲנִ֥י עֲשִׂיתִֽנִי" Li y'ori va'ani asisani" Te Nile is mine. And I have created myself." Meaning someone who feels like he doesn't need anyone. He's self-made. He's created himself essentially. And he doesn't need, you know, to hell with anyone else. Leon (30:23): Right. And, and we all know how Pharaoh worked out in the end. So that's again, a good cautionary tale. I also think that as we're reading, as we're reading our religious text, one of the things that, that strikes me is how in some cases incapable and in some cases unqualified, the people who are doing these amazing things are. I mean, um, you've got, you know, Jacob, who's, who's considered, you know, the, the, the Prince of Truth. And yet he was, it was kind of a liar. A lot. Or you've got Joseph, uh, who's considered, you know, a tzadik, a righteous man, but he was kind of narcissistic for a lot of the narrative. Um, and that's even if you ignore the Broadway play and the technicolor dream coat and all that stuff that, you know, he's, he really wasn't, he was probably kind of a little bit much to have to, you know, have dinner with sometimes. And I feel like a lot of times the underlying message is that God isn't picking people because they are super competent. God is picking people who are the least likely to have been able to achieve this on their own. Just to drive the point home. Again, Yechiel your point. You know, Moshe... Moses didn't want that job. He fought against it. And you know, I think that at the time people are like, "Who's going to lead us?" "Moses." "What?!? What are you talking about? that's like... Could you have picked anybody worse for this job than that?" No, I actually couldn't have picked anybody worse. That's why I did it. Yechiel (31:57): Yeah. And specifically about Moshe, um, I read one of the commentaries, I forgot which one right at the moment. Um, he had, like a very heavy stutter, um, to the point where, where he didn't actually speak to Pharaoh. He would speak to Aaron and Aaron would talk to Pharaoh and the reason why God chose someone with such a stutter was so that it would be sort of obvious that it wasn't Moses' doing it was God working through him. Leon (32:24): Yeah, and I think that you know, again in our religious life when you meet that that rock star, you know in in church, in the pews that the, the interesting thing is if you think, if you hold even an inkling, that God has somehow smiled down upon you to achieve or accomplish some particular thing, that's probably a really good indication that you suck. Doug (32:47): I mean we'll see. I mean in an on on the other side of the Testament divide, we've got the same thing. I mean most of, most of the people who are the leaders in early Christianity were not the ones that you would think of... Peter is the number one guy and he was a total jerk and he was like really impulsive and flip flopped all the time. I mean, it's just the worst to deal with. And nine times out of 10, Jesus is having to turn them in and just say, go "chill dude." You know what I mean? He went in in like two verses. He went from a, you know, God told me, "God told you that Peter", to "get you behind me. Satan." I mean really that, and that's two verses we go from God's talking to you and Oh yeah, apparently so Satan. So honestly Peter, just if it, if it hadn't been God, it wouldn't have happened. Leon (33:40): Um, okay. So those are, those are some ways to frame as you're reading scripture, as you're reading your religious text to remember that there's probably an underlying message that these people, for as great as the things that they achieved themselves, we're still flawed human beings. Were still, you know, walking around with their own struggles, which they sometimes overcame and sometimes didn't. Um, but bringing it back to real life again, you know, we've got people, we've got personalities in our religious communities and I wonder what are some things that we can do to interact with them, to deal with them, to, to, you know, how do you respond? Yechiel (34:19): I just roll my eyes and move on. Leon (34:21): Right, right, right. Exactly. And I think frequently that works. You know, the joke I always give is "Well, that's, that's when, you know, it's time to start a breakaway minyan..." You know, start your own congregation, which is going to be for, you know, guys 35 to 37 who drive Ford focuses because, you know, you have a, you have a congregation for every possible... Doug (34:39): Well, I've, I've found combinations of humor and um, scripture can be really helpful. I, um, I was... There, there was a number of years ago I was teaching a, a Bible study, uh, before church started. Um, and I was traveling 45 minutes to this church. It was a small church. I was supporting it and that kind of stuff. And one Sunday morning just everything went wrong. And I arrived, ten minutes late, teach my class and the elder - the main elder, the guy who kept everything going, the main guy - pulled me aside and basically reamed me a new one. Uh, and I said, okay, I've got a class to go teach. We'll talk about this later. Um, and went and taught my class and afterwards, afterwards I said, I'm going to take, take what you said, I'm going to go ahead and, uh, pray about it and I'm going to think about it and look at scripture and you know, we'll talk next week." And so as I was doing all that, I get down and I went back the next week. I said, "I went through all the scripture that I could find in. The only time I've found where somebody was arrived late was when there was this battle. And Saul was all set to go and Samuel arrive late. And Saul had gone ahead and done the, uh, had gone ahead and done the sacrifice. And the thing that I found interesting, my elder friend, is that Samuel, the guy who arrived late is not the one who got in trouble." And he apologized. And we moved forward and we became great friends as a result. Leon (36:09): There's a couple of things going on there. I mean, obviously there's the humor aspect, but I think also just asking, you know, if, if you have the ability to do that, to say, "What is it? That's, why do you feel like you have to carry this entire load?" I've been places where the people just thought that they were the only one who cared that much about it, that, you know, they didn't think that anybody else, you know, felt that strongly. And when you said, "No, actually several of us do." And so if they're, you know, let's, how about I take this part and you take that part or you know, you, you can sit back. I've had people who, who literally ran the entire service, but when we asked them, said, "I really wish I could do nothing. I'd like to just show up and be a participant." And they meant it. They weren't being, it wasn't false humility. They really meant that they wanted to just be in the back, but they felt like if they didn't do it, no one was going to. And as soon as we were able to show them, no, so-and-so has got this and so and so has this and everyone has this and we certainly when you feel like it, we'd love you to participate but please do not feel like you have to. And that that was regulatory for everyone. Ben (37:24): And I think that speaks volumes too to taking it back to the workplace, pulling it up, you know, getting away from religion and going back to tech when you have a new hire comes to the company and kind of explain to them the culture of the company. You know, I've held a few different jobs as a contractor before landing my full time job now. Uh, so I worked for law firms, I worked for banks, I worked for small startup companies. I've worked for software development companies, uh, and now in retail. And the one thing I always found interesting going from company to company assignment to assignment was the different cultures. you know, the law firm was very black and white, very yes-no, very binary. Um, but here at American Eagle, it's a little more lax, you know? Um, so when you get that person that comes from that atmosphere where the rock star ism, if that is, that's not a word, if not I'll coin it. It, um, you know that rock star ism is almost bred into the culture. You know, when you look at a law firm that's a very intense, very go at it. Get what you get when you can get it type world. Compared to the world I live in now where it's very more a collective good, you know, you think when you see our jeans, you don't think it takes that much to sell them. But let me tell you behind every pair of jeans are the few hundred people you know. And if you have someone that comes in with that rockstar mentality that I am it and without me, the company fails, you're only going to see yourself a failure. But if you split, pull them aside very tactfully, very nice. Hey, look, this is our culture here. If they get the message and they change their ways, awesome. But if they're a complete jerk and don't change their way, well then there's other ways to sort that out through HR or just Darwinism at its finest and let it work itself out. Leon (39:19): Anybody have any final thoughts? They want to leave with everyone who's listening. Doug (39:22): If you're at a place with no rock stars, look around. It might be you. Everyone (39:27): Ooh! Ouch! Doug (39:27): Hey listen, I have to admit the place where I was also "solution visionary." We were at a show and they, the team brought me a bottle of "Arrogant Bastard Ale." Cause sometimes being right comes across as being arrogant. So, you know, it's, Ben (39:42): and I think that's the key takeaway. Uh, knowing the difference between being arrogant and being right. You know, having that ability to say, "yes, I know what I'm talking about." But having the ability to listen to key points from other people. What are the things I enjoy about being a monitor engineer is we leverage a product called SolarWinds, the exact same SolarWinds that Leon, uh, works on. Um, but we have a community online and there we can share ideas back and forth. My idea may not be the one that always goes forward as the best idea, but at least my idea went forward and it's a collective learning experience. So when you have that type of atmosphere, you'd... we pull each other up, you know, and that weekly becomes stronger and you can move on to the next. Speaker 7 (40:28): Thanks for making time for us this week to hear more of Technically Religious visit our website, https://www.TechnicallyReligious.com where you can find our other episodes, leave us ideas for future discussions and connect us on social media. Doug (40:40): Hey guys, this was fun. You want to hang out tomorrow? Yechiel (40:43): What, with you nerds? I'm way too cool for that!

It's just screen printing....or is it.  There is so much more to Dave Plaza than meets the eye. We learn about the challenges he overcame early on in his life to become a successful United States Marine, Law Enforcement Officer and now as Owner of Fire Pigs Designs.   Guest Beer: Stone Brewing - Escondido, CA  Arrogant Bastard Ale, 7.2% ABV "We believe that pandering to the lowest common denominator represents the height of tyranny—a virtual form of keeping the consumer barefoot and stupid. Brought forth upon an unsuspecting public in 1997, Arrogant Bastard Ale openly challenged the tyrannical overlords who were brazenly attempting to keep Americans chained in the shackles of poor taste. Since the very beginning, Arrogant Bastard Ale has reveled in its unprecedented and uncompromising celebration of intensity." Angie's Mystery Beer: Stone Brewing - Escondido, CA Xocoveza, Imperial Stout, 8.1% Abv, 50 IBU "First introduced as a limited special collaboration release with San Diego homebrewer Chris Banker (after his recipe won our annual homebrew competition) and Cerveceria Insurgente, it was an instant hit and fans began clamoring for its return. Seeing as how its amazing flavor profile is evocative of Mexican hot chocolate, featuring coffee, pasilla peppers, vanilla, cinnamon, nutmeg and a generous amount of chocolate, we concluded it was the perfect stout to re-release in celebration of the Holidays and the entire winter season."   Episode Links: Fire Pigs Designs Oak Island War Pigs Ryonet The Yellow Pages  

You never forget your first...game as a Dungeon Master, that is! Or maybe you're still on the fence about trying your hand as a DM. Either way, the Far Realms crew is here to tell you that you can do it! But DMing ain't easy, so we brought some tips to help get you off on the right foot. Welcome to the other side of the table, kid.Our beverage of choice today was the infamous Arrogant Bastard Ale by Stone Brewing.Music by JLP: soundcloud.com/j-lp

When I heard about a water brand called Liquid Death that comes in tallboys, reminiscent of beer cans, that behaves like a death metal band, that boosts insane (and insanely great) copy and imagery, and on top of it is 100% mountain water from the Austrian alps, I had to reach out to Co-Founder and CEO Mike Cessario to make some sense of it all, to the extent that is possible. By now I assume you have visited the Liquid Death web site and you got a taste of what you are in for. This is a story about a Creative who comes from the advertising and branding world, who spent his career creating brand stories for greats like Netflix and Gary Vee, and found that it was time to create his own story, his own brand. And it had to be authentic, good for the planet and crazy as hell. If you want your head blown (I do have to use some Liquid Death lingo here) and hear about how his idea was crafted, why people go crazy over it and how his waters help kill plastic bottles along the way, all while poking major fun at marketing, and, yes, branding, as a whole, give this episode a listen. If you like what you hear you can grab some Liquid Death waters on Amazon or you can jump back onto the Liquid Death web site and join their Country Club, but you will have to sell them your soul first. True story. ____Full Transcript: Fabian Geyrhalter: Welcome to Hitting The Mark. In our last episode, I talked with creative extraordinaire Michael Lastoria, who after selling his New York based agency to beauty powerhouse Shiseido in 2017, is now co founder of the counterculture pizza chain &pizza. A pizza joint that was named one of the world's 50 most innovative companies the second time in a row by Fast Company. Today we continue that mini series of advertising creatives turned into entrepreneurs using their background to flip the commodity type offerings into sought after cult brands. My guest today is Mike Cessario who founded Liquid Death, the first irreverent bottled water brand that can compete with the cool factor of unhealthy brands from beer to energy drinks. Inspired by the death metal and punk rock culture, Liquid Death takes an extreme approach to marketing in stark contrast to aspirational health and wellness brands. Prior to starting Liquid Death, Mike was an advertising creative director who worked on viral campaigns for clients like Organic Valley and Netflix. Some of his viral hits include Organic Valley's Save the Bros, which if you have not seen it, please head over to youtube right after this podcast and check it out for a good laugh. And he also did teasers for House of Cards, Narcos and the show you have all been binge watching over the past weeks, Stranger Things. Welcome to Hitting The Mark, Mike. M Cessario: Hey, how's it going? F Geyrhalter: Yeah, thanks for making it. So we chatted a little bit before. We're both graduates of Art Center College of Design. I know people in pretty much all of the agencies you worked at. We're both based in LA, yet I learned about you and your water company via the Los Angeles Business Journal, which is a strange way to connect. But when I read about Liquid Death, I knew it would make for a killer episode. See, it's so horribly easy to pull puns over puns with a death-themed brand, mainly because you'd think that those brands are all destined to die before birth. But tell us how you turned into kind of the arrogant bastard brand of water. It's a strange path to take. When did the idea come about? M Cessario: So it's interesting that you bring up arrogant bastard. I think one thing that I've always noticed is craft beer kind of gets to break almost all the rules of branding. And at the same time, it's one of the categories that people are insanely passionate about. Like people who like their craft beers, love their craft beers. You can find craft beers called Skull Crusher IPA or Arrogant Bastard Ale, because they know that there's a huge market for their audience that's at least 21 years old. So they don't have to really like pun-intended, water things down just to kind of please everyone. So there's always just this cool factor with craft beer that I felt was just kind of unmatched with everything else. And then that was sort of the inspiration for kind of the brand and packaging of Liquid Death. I grew up playing in punk rock and heavy metal bands outside of Philadelphia. And that scene is actually where I really got into health, believe it or not. And I think that's a thing that most of mainstream culture has not really seen or realized that in that world of heavy metal and punk rock and all that stuff, there's a lot of people who care a lot about health. We like to say there are probably more vegans at a heavily heavy metal show than a Taylor Swift show. Inside the world of metal and hardcore, there was this little subset called straight edge where they were very vocal about no drinking, no drugs. That's not exactly the market that we built this for. But it's just one example of how a lot of this culture does care about health and has so for 30 years. But you kind of look at the fact that the world is all moving towards healthier. Every new brand is all about health. All the unhealthy stuff soda has been in basically I think like a 13-year decline in sales. Beer has been in a decline of sales. There's all this data showing that GenZ and millennials no longer think it's cool to be drunk. They actually consider it pathetic and embarrassing. So all this stuff is kind of moving towards drinking less alcohol, being healthier, willing to spend a little more for healthier options, people being a little bit more aware of sustainability. It's getting broader and broader. But if you look at the health food industry, they only market their products in one tone of voice. They're kind of just going for what I think is like the cliche health food customer, and I think they're making big generalizations around what healthy people are into. Like, "Oh, you know, it's about yoga and it's about aspirational. So we're going to just show really good looking fitness models in our ads because that's why people are going to want to drink our product and be healthy because they want to look like this impossible person." And we just think that's kind of bullshit. And in reality, you look at what people are really into. Most people wouldn't know that the Walking Dead is, I think the number two or number three most popular show for women, a show about flesh-eating zombies. But you would never hear a healthy brand say, "Oh, our target is women. Let's do a whole campaign about zombies." It would never happen, even though there's proof that this is something that entertains this group of people and that they're into. So I think that's kind of what we're doing is sort of never taking ourselves too seriously. I think that's the biggest filter for our brand. If anything we do, I think we want people to realize like, "Oh okay, these guys don't actually think water is super tough." We're kind of making fun of 40 years of bad marketing. You know, it's like, and it still hasn't changed. It's like these big brands are still thinking about branding and marketing not much differently than they were thinking about it in the 1960s. And I kind of feel like the bar for branding and marketing is so low for how entertaining it has to be, how authentic it has to be, that people can do all this bad stuff and it seems like, "Oh, this is actually pretty good compared to this other really shitty thing that's out there." But if you really held it to the standard of entertainment, I know you have a book on how to make a brand. For us, I look at it like trying to make a book about how to make a great brand is almost like trying to make a book about how to make a hit TV show. It's like there's so much that goes into it that you almost can't reduce it to a formula, even though there's a lot of people to try. And because a lot of times the people, maybe they're not coming from the marketing background, you've got to figure out all these other things to run and operate the business. You don't have time to spend weeks and hours and days trying to get the nuance of brand and what's going to resonate with people. So I think that's ultimately at the core of our brand is we want to blur the lines between a brand and an entertainment company, and we want to hold everything we do up to the same standards as what you would hold a television show to or a movie. Because at the end of the day when you're putting stuff in people's social media feeds, you're not just competing against other water brands or other ads, you're competing against YouTube influencers that are making explosive, amazing engaging videos. You're competing against movie trailers. I think the bar is much higher to actually make people care about what you're doing than most brands can imagine really. F Geyrhalter: Totally. There was so much in what you just said and I'm kind of trying to rewind on some of those thoughts. One of the things that you said about not taking yourself too seriously, that is just this repeating threat that I see going on with all of, or a lot of my podcast guests where it's basically like I have a podcast about branding, but everyone talks about being the anti brand. And I think that's what's so interesting in today's age is that no, there is no formula. And even in my book I only basically talk about that your background story is bigger than your product, and that it's all about belief and cost and transparency and solidarity. And that is all exactly the formula that you took, just that you know it intrinsically because you came from the world of marketing and branding and advertising. But you do it in such an authentic way, and authenticity is such an overused word, especially by all the wrong marketers. But I mean that idea of not giving a shit and just being yourself and doing your thing and being out there to give value and entertainment to your tribe, I mean that's really what makes a brand. You mentioned the problem with all of these health and wellness, especially retail brands are looking at talking the same talk. A couple of episodes ago I had one of the early and main investors of Beyond Meat on this podcast. And they realized the same thing, that it's like, "No, our Veggie Burger should not be in the Veggie Vegan stamped compartment. This is a burger that real guys can flip on their grill." This is not about you having to be stamped into a certain kind of micro niche. But let's talk about that micro niche a little bit because I think it was fascinating when I read about Liquid Death. First, I was like appalled because it's totally not my lifestyle. And I'm like, "Oh my God, there're heads flying around and there's blood. And why is this water from Austria? That's where I'm from, this is totally not cool. I need to get this guy on." And then the more I read about it and the more I heard you talk about this street edge punk rock lifestyle, which I was totally not aware of, I'm a huge music buff, but I had no idea and it's actually a lifestyle that you already talked about a little bit. And people like band members of Metallica, Fugate, of Bad Religion and even J Mascis of Dinosaur Junior who I'm a big fan of, they're all part of this kind of like sub, sub, sub group. And I believe so much in that idea that if you go with a group that you understand really, really well, which you do, because it's the lifestyle that you come from, it sounds like. And you dive into that, that you can create a product that authentically will resonate with your audience. But how did the audience change over the past year or two years? Because you've been around for like a year or two years as a brand. And how do you ensure that that brand stays weird and out there and connecting with that particular lifestyle without feeling fake despite its success? M Cessario: That's a good question. I think that's a thing that most marketers or brands get wrong. Because I think as you know, like on the creative side, we think more emotionally and culturally. Whereas on the business side people then tend to think much more rationally and logically. What isn't necessarily a rational thing is if you can market and be very authentic to a very, very small audience, that does not mean that only that small audience is going to care. With Liquid Death, pretty much the filter that I've put every decision of the brand through is, "Would slayer think this is cool?" And even though that seems like a very, very narrow appeal, we have this huge halo effect of that. And we have a woman from the UK who is like, "I hate metal but I love this thing." That made me start thinking, okay, how do I quantify that? What is it? Why is it that I'm making like severed heads and blood flying, it's called Liquid Death, I'm being very authentic to heavy metal, but why are old ladies and people who have no care about metal in this world really resonating with it? And I think what I've come up with is, like you said, the word authenticity is kind of overused and people don't really know what it means or how to employ it effectively. But I think everyone knows that people are moving away from big food and big drink, and in favor of small and local and craft. That's just like a big thing, the shift that's been happening over the last decade and you're starting to see all the big brands kind of trying to appropriate this small hand-crafted look that people are willing to pay for and are more attracted to than they're like big mass produced kind of brands. So when McDonald's is now making things called artisan sandwiches that look like farmer's market kind of design, you kind of know that that old way of seeming small, from a look and feel standpoint, isn't really effective anymore. You can go to a grocery store now and find a bag of beef jerky that you don't know. Like, "Is this from a farmer's market or is this some massive corporate brand?" You don't really know anymore because the lines have been so blurred from that look and feel point of view. So my belief is that in 2019 when you have two to three seconds of someone looking at your product to make an opinion on it, the only way you can instantly communicate to someone, this is small, this is not big and corporate, is by doing and saying things that big brands would never do. You can't really just do it anymore from like, "Oh, I'm going to make it look like it's from a farmer's market and people are going to see it and say, 'Oh, that's small.'" No, because that's everywhere now. So now the bar has got even higher for how do you instantly signify that this isn't a massive, massive brand? I think that's really what people are connecting with. When people see a can of water that looks like beer, that's called Liquid Death with a skull on it, instantly they're like, "This is not coke, this is not Pepsi. There's real human beings behind this brand that maybe I'd want to have a beer with." So I think that's been, in terms of like an audience, how it's spread. It's like I just keep it very, very true to that small core and the halo just kind of keeps growing well beyond that because they respond to the authenticity and the uniqueness of this. It's something they've never really seen before in this kind of consumer packaged goods space. F Geyrhalter: And to play devil's advocate, it is extremely difficult, especially with the coolest looking microbrews to know that they are not part of the big conglomerates. Because they are changing hands day in, day out. It seems like it's a little silicon valley where it's constantly... the things are just being bought and being sold and being bid on. And I don't know if the cool craft beer with the skull on, if it's actually owned by one of the three big ones. And quite frankly, I will not know in two years from now if you actually sit in an island and you sold your soul to Coca-Cola and Liquid Thirst is now on the Coke. Because if there's money in the game, then they're going to put their skin in the game. It doesn't even matter what's on the bottle and what's on the can. So I think that is actually really important to defend the territory and to make sure people understand that. Because I as a consumer, I don't even know that anymore. That idea that just because there's a skull on it, it can't be owned by one of the big guys, I think it's changing. Because in the end money is what it's all about. M Cessario: Well I think that's why it's even beyond the skull. The fact that a brand is called Liquid Death, when someone tries to think about... Okay, maybe I can imagine a skull making its way through a corporate board room into a real product, but nobody believes that Liquid Death has made its way through a corporate board room into a real product. Now you're right, if it gets to a certain point where Liquid Death just becomes huge thing, of course all the big guys are going to be looking to cash in or make it a part of it. But I think one thing I've realized with Liquid Death since the beginning is we're always up against the fact that people think this isn't going to be the real deal. Right? So when I first came up with the idea, all right, I want to make a water brand that looks like beer because I want the healthiest thing you could possibly drink, which is water and most people don't drink enough of it. It's become this like utilitarian thing where it's like, "Okay, I drink water if I'm at the gym. Maybe I drink it in my cubicle sometimes." But it would never be common for someone to be like, "Oh, what do you drink when you go to the bar?" "Oh I drink bottled water." No it doesn't happen. Or, "What do you drink at a party?" "Oh I drink bottled water." It's become a utilitarian thing and it hasn't from a brand and occasion standpoint been accepted in this wide range of other usage occasions like soda is, or like beer is, or like alcohol is. So I think what we're really hoping to do is to change when people drink this thing, and like we know in bars, most people you're in bars to kind of meet people or interact with people. So there's data showing that the reason people walk around with a Guinness versus a Pabst Blue Ribbon versus some other kind of beer, they're trying to signal something about themselves in a social environment. They want something that's a conversation starter, they want to talk to people. And Liquid Death has been doing really well in bars and things like that because it's a complete conversation piece. People see this. Like, "What is that? Wait, that's water? What do you mean that's water?" It just kind of creates a conversation and people are attracted to that. But I think the Coca-Cola's of the world, it's going to take a lot for them to ever take that risk because they're just not built to understand or build really emerging brands. They are built to sustain brands that are already doing like half a billion dollars a year or a billion dollars a year. They can't make a decision without this old process of focus groups and testing. So when you start running Liquid Death through that old system of a focus group, it's never going to make it through. You ask people, "Oh, what do you think of this Liquid Death?" They'll be like, "Oh, this is stupid. Oh, this is dumb." And then it's not going to make it through because it's not actually allowing the market to really test it. So I think we would have a long road ahead of us in terms of massive, massive success before Coca Cola would probably ever take the leap. And at that point it's one of those things where we'd have to make the tough decision of do you have someone like this that helps basically spread it to more people? But with a brand like Liquid Death, it's pretty much all brand. So if they didn't truly get what made the brand special and didn't give creative control or power to kind of keep the brand what it is and they try to like "water it down", that could be the end of the brand like that. And it's happened before. It happened to Snapple. Do you remember the old Snapple ads? The original ones with the lady from Long Island? Yeah, it was shot with not great cameras, but it felt really authentic, like it was a real Long Island type person. And it became the fastest growing beverage brand ever, got bought by think Quaker for like three or four billion dollars. And then soon as it went to Quaker, they put that kind of great little brand through the corporate kind of system and they said, "Okay, this woman, she's not aspirational enough. Now that we're going to be a big brand, we need to get someone a little more aspirational because your small things aren't going to work anymore on the big scale. And you know what? We've got to shoot it with better cameras because your stuff, it just doesn't feel very professional. And they changed it all. They lost over $1 billion or $2 billion in market share in less than two years. So it's like that stuff happens and you just have to, you have to be aware of what you're getting into. F Geyrhalter: Yeah, no, totally. And I think what will most probably happen, and that's going to be a really great thing for you to see is when suddenly at a bar, there's another water in a beer can, right? That's what's going to happen. It's going to be that Coca-Cola's moving in and saying, "Well that makes sense. Kids want to drink beer in bars. And so now there's this guy doing these waters, so let's just do the same thing and have a cool brand for kids." And they have huge distribution, they've got huge power, but like you said, building that authentic brand that's near impossible for them. And I see them fail over and over and over again. And that's why what you're doing is so extremely genius because you realize that you can actually come in really, really strong and be unreasonably bold and altogether unreasonable, because you can, you have to, right? And a question for me is, how did you know that your audience... So here's the punk rockers going to the show and they're going to see that tallboy can of water. How did he know that they would not call BS on heavy metal-looking beer cans that sell us $2 water? I mean, since this easily could have gone two ways, right? And in your own words, you call marketing and branding BS on your site. How was that fine line of humor, sarcasm, and then yet the deep connection created? I mean, you must've been at least a little bit nervous at some point. M Cessario: To be honest, I never really was nervous about it because I think at the heart of... At least my understanding and the reason that I gravitated towards punk rock and metal and that world was the ability to kind of, for lack of a better word, fuck with people and kind of infiltrate something where it's not supposed to be. Punk rock wasn't punk rock really when the only people who sold it were 20 people in a room. It was like when Iggy Pop got on a mass stage and you're seeing this psycho losing his mind on stage and doing things that nobody's ever seen before and was selling it to the suburbs. Then there's this big outrage of like, "What is this music? This is the devil's music. This is bad." And that kind of tension of disrupting kind of like longstanding norms that tend to be very restricted. I think that is at the heart of what I think punk rock and counter culture really is. And I think I knew that Liquid Death, making it into an actual product, which is not easy, you know? F Geyrhalter: Oh yeah. M Cessario: There's not many... I feel like if you have a disruptive or unacceptable idea, what you're supposed to do is just make a band and then your product is selling albums. That's how you get your disruptive idea into the world. It's like, "Oh, you want to be crazy? Okay, make a band, make an album, sell that." Because anybody can really do that. You can find a recording studio fairly easily. You can record stuff. There's home recording equipment, you can put your idea out there. But if you want to make a disruptive idea in that same tone of voice into a consumer packaged good and you've got to figure out how are you going to get people to give you all the money it takes to make it, how are you going to actually figure out production in Austria to make this thing, then how are you going to actually sell it? Deal with the Amazon backend system of shipping people product and taxes. That requires a kind of thinking and resource that a lot of people with these disruptive punk-rock, fuck-you ideas don't always have access to. I think that that's sort of what I was trying to do, is like how do we get a brand through this gauntlet of bringing a packaged good brand to life that totally feels like it does not belong in this world? And I just knew that people would relate to that. It was like wow! Regardless of like... I think the other important thing was making it very clear that the sarcasm was very heavy, that we were not taking ourselves seriously. We weren't actually trying to brand water as heavy, what we're more trying to do is make fun of all the extreme youth marketing of energy drinks. At the end of the day, an energy drink is what, 95% water, some bubbles and like a little bit of sugar and caffeine. It's like all the same stuff that's in my grandma's breakfast tea. But you can call it Monster and put it in a can with a claw mark on it. And then they market it to kids and like, "Hey, it's all about action sports and extreme." They're not being sarcastic about it. They're being very serious of like, "This is going to appeal to the kids because it's extreme and that's what kids love." And we're kind of making fun of that. It's like, "Okay, we're going to beat you at your own game." If all marketing is essentially kind of like storytelling theatrics really around a product, we're going to take ours to the next level and be very clear that this is theatrics, it's professional wrestling. It's entertainment and people respect entertainment. Like you said, we always look at, we want to give value to people. If we're putting something in your Facebook feed, we want it to make you laugh. We want it to do something besides just say, "Hey, buy this." And I think entertainment is the easiest way to kind of paint the picture of what that is. It's like, okay, like we should be making people laugh to make this the funniest thing that they've seen all day every time we put something out there. F Geyrhalter: And on that note, on your site, you say, and I excuse the language, I'm just a messenger here. You say most products in the health and wellness space are all marketed with aspirational fitness models and airbrushed celebrities. Fuck that. Why should unhealthy products be the only brands with a permission to be loud, fun and weird? Besides our marketing and branding is bullshit. So we're going to take ours less seriously and have more fun with it. So yet, as we already discussed, branding is everything to Liquid Death. And that's where the sarcasm kind of fits in. It is the lifeline of the death brand. It's really the foundation of the entire brand. What does, after everything that you already shared with us, what does branding mean to you? Because branding has a horrible, horrible kind of like taste in your mouth, right? It feels fabricated, it feels big, it feels unreal, it doesn't feel authentic, yet in my eyes, branding today is a totally different word. It should actually be rebranded, that word because it's just so different now. I think it is about a lot of the things that you talk about, which you can apply your thinking quite frankly, to any brand. From a tech brand to a retail brand, to a health care brand, because the foundational elements of authenticity, of transparency, of understanding your niche audience and diving full in and creating a tribe, all of these things that can be applied to anything. So what does branding mean to you today? M Cessario: I think you make a really good point that branding needs to be rebranded, especially now because what brand meant when the practice was coined in like the 50s and 60s. Branding was more about when there was what? Three television channels and a couple billboards here and there. You had to have a consistency and brand just so that people would remember you. Because maybe they saw your commercial once on channel two and then they didn't come in contact with your brand again for another week maybe because there was one billboard they passed by. And you had to have the brand link the two things together so people knew, "Oh it's this brand. Oh it's this brand." But that's not the case anymore. With social media, I don't even know what the number is, like how many advertising messages we're exposed to a day. Like thousands and thousands…Branding is something totally different, and I always go back to using examples from the entertainment industry, like using television shows and movies. If you had to say, "What is Steven Spielberg's brand?" It becomes a lot more complicated. You don't want to reduce him to just a brand. It's like it's a vision. It's a type of story. It's a place in the world. It's a point of view of a human being that's behind something. The days of trying to just bullshit people in terms of like, okay, I want my brand to be something that is not at all what I am is I think harder and harder to pull off now. Your brand has to be the people who are behind it, and I think you know as much as like Steven Spielberg, you know he makes Steven Spielberg movies. If Steven Spielberg just tried to make, I don't know, like a soap opera TV show, it's like he can probably do it but it's not going to have the world-wide acclaim that him being him actually has. So I think for me branding is just about making it very clear who the people are behind the brand that you're giving your money to. And I think that's really what it is for us. It's like at the end of the day there might be four other can waters on the shelf next to us and one is Aquafina can water, which they already announced they're going to try to test next year. Super boring looking can, right? Aquafina. There might be a couple of other ones. At the end of the day, what we're hoping is that all the content we put out there, the messaging we put out there, what we do for people, how we talk, how we sound, what we communicate about ourselves, ultimately when there's four brands there, someone is like, "This is all water. I don't really believe that any of these waters are significantly better from a taste perspective than any of the others. So I kind of see it as a level playing field. I want to give my $1.85 to Liquid Death because I want to give my money to those guys more than I want to give it to this faceless kind of water over here or this one that's kind of trying something that I don't really get right here." M Cessario: I think that's ultimately we want to do, is we want to connect with people where they're like, "I want to support this company and these people. And it goes well beyond just the functional benefits of what the actual product is." Because in almost every product category, the differences between brands are basically trivial. If you had to have people blind taste test Monster versus RockStar versus Red Bull, most people probably couldn't even pick out the difference. At the end of the day, people would rather give their money to Red bull based on the things they do, versus some people they want to give their money to Monster or whatever. F Geyrhalter: Yeah. My wife and I in a spare moment of uninspiration we did a blind water taste test. And I think we had maybe like 12 waters from Evian to, the Trader Joes brand, to every single water. And in the end the one that won was like one of those in-store, private label, super cheap water brands, right? So, well let's talk a little bit more about the people behind the brand. Obviously, with you it's yourself, but there's also a lot of investment that came in. I think you gained investments totaling 2.3 million, if I'm correct, maybe it's more by now. But that alone is pretty astonishing, but it's even more remarkable when I look at the names of who actually invested in Liquid Death, from Michael Dubin of Dollar Shave Club fame to Twitter co-founder Biz Stone to Gary Vee, who I, as a side note, refrained to talk to over the course of a 10 and a half hour flight to London despite him sitting, well mainly sleeping right next to me. And I'm very proud that I was able to not talk to him. But these are some serious heavyweights and they understand the power of story and virality. What made them invest in you? What was the reason that Gary Vee said, "Hey Mike, I get it. I'll invest in a water company called Liquid Death with heads being chopped off people and blood everywhere in its commercial. That makes a lot of sense to me. It'll be a hit"? And I know you worked for his company, but what was the decision of some of these people where they said, "No, this is exactly why I believe in it." M Cessario: I mean, part of it is me, which the fact that I worked for Gary and he knew me. He just was like, "I'm a fan of you, Mike, and I believe in this." But I think Gary for instance, he is one that has no emotion about what success means. I think he preaches that all the time. It's like don't let emotion get in the way of like, "Oh well this maybe offends me or this doesn't seem right because there is a really good chance that this would be a really, really good business." And I think Gary is also hyper aware that social media is the internet now. I think he even has a poster on the wall in the agency that says social media is just a slang term for the current state of the internet. F Geyrhalter: That's great. Yeah. M Cessario: Yeah. That's where people get all their news now. It's where they get their entertainment. It's where they learn about what's going on, and he just knows what it takes to succeed in this environment of internet culture. I mean, nothing is censored anymore, right? Kids now, they don't care about normal movie-star celebrities, it's about YouTube celebrities. These YouTubers, they're not censored, they can kind of do whatever they want. They don't have to fit certain formats or things like that. So the culture of entertainment and what's on social media is in a place now where it's going to take a certain level of entertainment to actually succeed in that world and compete against these new forms of media and entertainment. I think that's what he totally gets. Like he knew instantly that, oh, this is a brand that will absolutely be a hit on social media, which is at the crux of almost everything that we do as a culture now. So he just instantly got that. And then of course the fact that, and I think this goes along with most people, they've never seen weird, irreverent, crazy being used to actually do something really positive, which is getting more people to drink more water more often. And I think the pairing of those two things, I mean, that's really what our brand DNA is that if we were just Liquid Death and crazy and heads flying, and we were an energy drink, it would almost be expected. It'd be like, "Oh yeah, that makes sense." But the fact that it's all that and it's water, and it's promoting an alternative to single use plastic because cans are infinitely recyclable, and basically one of the most sustainable beverage containers by almost every measure. Plastic is a huge problem right now that everybody... it's becoming like the new tobacco really. So it's kind of like sustainability and health paired with just irreverence and weird and contemporary art and internet culture. That's I think what people respond to. They can kind of justify that, "Yes, I know this is crazy and it's viral, but what it's doing is actually really positive and we haven't really seen that before." F Geyrhalter: Yeah, absolutely. Absolutely. I think that's a kernel of truth in your brand that is super, super important. Once you actually start seeing the bigger picture and how it actually is a very positive thing that you're doing, it's fantastic. And let's talk about this for a second because I'm from Austria as I mentioned, your water is also from Austria. Let's talk about how that fits into the story. Because how should we as consumers feel about water being shipped from Fiji and Iceland or Austria, because as you mentioned, you're actually a rather environmentally conscious brand, right? Like you're counting on many vegans in your target audience and you use the cans instead of plastic, which as you mentioned with plastic pollution, that's a huge issue. How do you feel about shipping water from across the pond? M Cessario: The reason that we're bottling and sourcing in Austria is because when I first... it's starting to change a little bit now, but when I first was looking to produce the brand, there is not a single co-packer or bottler in North America who can put non-carbonated springwater in cans. It doesn't exist. F Geyrhalter: Oh wow. M Cessario: Crazy. Because basically the kind of equipment you need for canning when the product doesn't have carbonation and doesn't have a preservative in it is very different than 99.9% of canned products which either have carbonation or preservative. So most of these canning facilities, they weren't equipped to do this, and if you want to use spring water and not just use factory tap water, which most people don't realize, Smartwater, Aquafina, Dasani, Essentia, Lifewater, they're all just purified municipal water from the factory. F Geyrhalter: Right. It's mind blowing, right? Yeah. M Cessario: Yeah. So we kind of knew that as a premium brand, because cans are more expensive than plastic because it's metal, that's also the reason that cans are actually profitable to recycle because the recycled aluminum actually has good value to it that the recycling company can sell and make a profit on based on what it costs to recycle it. Plastic is not. Because recycled plastic is such low quality, they can't really sell it or make a profit on what it cost them to do. They used to sell it to China, but then now China are saying, "We don't want to buy your recycled garbage anymore." So what happens a lot of the time is plastic comes in to a recycling facility and rather than spending the money to grind it down and recycle it, they just have to send it to the landfill because they're not going to go out of business recycling something that's not profitable. So aluminum actually because of the high material value actually helps subsidize the recycling of cheap materials like plastic and glass, where the final recycled product almost has no value to resell. So that's become a long winded way of saying that the way that we got to Austria was we just kind of realized that if we wanted to do spring water and put it in cans, a, any source, if you bottle at the source, that's pretty much what you want to do because the expense of trying to truck tanker trucks of water from a source far away to some canner doesn't really make sense. So most springwater brands are bottled at the source. Any springwater source in the US, they definitely didn't have any canning capabilities. So we found this place in Austria, outside Salzburg and we flew out there, we met them. They own four of their own private mineral waters springs. They had all the canning capabilities. I've been to Apple's offices in Culver City and these bottlers' offices in Austria were nicer than Apple's offices. F Geyrhalter: So you had to say something nice about Austria. I was fishing for compliments. I'm like, well, because Austria has the best damn spring water in the world, but you're like, "Nope, they're the only ones who could pull it off." M Cessario: Yeah, I mean Austria is the most beautiful place I've ever been to. F Geyrhalter: All right. There we go. All right. You're allowed back on the podcast. M Cessario: So yeah, I mean it was kind of just a random... I just kept making phone calls to bottlers and they kept saying, "Oh yeah, no, we don't do that. Oh yeah, no, we don't do that. It can't be done." Had professionals from the industry doing research for us out there too. "Hey, no one can do it." So finally I found this place in Austria. I flew out there and met them. They could do it. We really liked them. Yeah, Austria is kind of cool too because it's like most people haven't had an Austrian water necessarily, and it's kind of a fun kind of interesting thing that could work with the brand. So yeah, let's do that. But we're actually going to be moving all of our water canning and production starting next month to British Columbia in Canada. So we don't have to ship water overseas. It's a much shorter journey. F Geyrhalter: That's awesome. Congrats. That's a big move and I love to hear that. I think it works really, really well what you're trying to do. But back to those curve balls, I mean, you would have never thought that bottling water in a freaking can would be one of those big curve balls in your entrepreneurial journey where you're like, "What? That can't happen. I have to go to Austria." I mean, those are the things that people don't think about when they start a business. It's like, "Well that seems like it makes a lot of sense. Let's do that." We have to slowly wrap up, but a big question that I'd like to ask everyone on my show is if you could describe your brand in one word, and I call it your brand DNA, what could that word be? I know it's not death. Don't tell me it's death. It's not death. M Cessario: No, it's murder. F Geyrhalter: There you go. Exactly. M Cessario: It's funny. We've been working with some friends of ours, like we're actually kind of partnering because now that the business is growing and I can't run the business and actually execute and do all the marketing at the same time, we're now working with a creative agency partner run by a friend of mine named Matt Heath. They're called Party Land, and we've kind of been working with them on that same exact thing where they're like, "Hey, if we had to distill the brand down to one word, what would it be?" We had a little talk about it, and right now where we're landing with it is mischief. That I think is really the DNA of the brand, is pushing the buttons and getting into things you're not supposed to get into but all rooted in kind of this fun, and doing stuff that's subversive. Trying to always avoid doing the traditional approach to something. Rather than, okay, if we want to be at this music festival, the music festival wants to charge you a sponsorship fee of $80,000. You pay them that money and now you have the right to sell them water that they're going to sell at the festival. Right? That's how every other brand has to do it. We're going to look at, okay, how do we like crow bar open the back door to get in there and have a presence? Do we actually go to the headlining band who we think would be into the product and they're really stoked on it and we get it to them and then they request that it's like in the green room and then all the other artists have access to. That's more mischief. How do you subvert? How do you go around just like the pay to play or the traditional way that most brands like Coca-Cola or these other brands have to do because they just don't have the fandom of a brand like ours that would actually have people go out of their way for you or let you in the back door or whatever. F Geyrhalter: Well, mischief is such a great ownable word too, right? And you can totally live up to it. In a way, it's a watered down version of punk rock, which I think works really well. All right, I have so many more questions, but we got to wrap it up. Listeners who fell in love with Liquid Death just now, is Amazon the place to go to, to get their taste of Liquid Death or should they sign up to your newsletter? Which by the way is one of my favorite pieces of your brand because for my listeners, the newsletter sign-up fine print, you know, that little thing that is underneath the big button saying sign me up. Instead of the GDPR blurb, which everyone freaked out about. "Oh my God, we have to be compliant." It actually says by selecting start selling my soul, which is the button to click to sign up. I agree I want to receive important info and offers from Liquid Death since they will own my soul for eternity. So I guess you can do that. You can start selling my soul on the website, hit that button. Or where else can they find your product right now? M Cessario: Yeah. So you can buy it on Amazon or you can buy it direct from our website at liquiddeath.com. In terms of selling your soul, I think that's an interesting... It's been one of our most popular things now, it's basically on our website. You can legally sell us your soul. There's an actual legal document that we had a real lawyer draft up. It'll automatically populate your name and everything in there, you click to sign it like a DocuSign digital thing. And that is the only way that you can join the Liquid Death Country Club, is by selling your soul. And then once you're a Country Club member on our website, you'll get a free VIP case added to your first order, if you're a country club member. F Geyrhalter: And since this is a legal document, do you also outline what you will be doing with the soul of your tribe members? M Cessario: No, it basically says we can do whatever we want with it. F Geyrhalter: That's pretty good. There's got to be a whole new podcast about what you have done with the soul once the deceased start appearing in your office. Well, Mike, this was a blast. I really appreciate taking the time out of a busy schedule at a time when your young brand is really taking off. So thank you so much for having been on the show. M Cessario: Yeah. I know. Thanks for having me. It was fun. F Geyrhalter: Absolutely. And thanks to you for listening, for subscribing, for rating, and for reviewing this podcast. This podcast is brought to you by FINIEN, a brand consultancy creating strategic, verbal and visual brand clarity. You can learn more about FINIEN and download free white papers to support your own brand launch or rebranding efforts at finien.com. The Hitting The Mark theme music was written and produced by Happiness Won. I will see you next time when we once again will be hitting the mark.

Since it's July, Phoebe and Bradley decided to cross the pond to see what beers America can offer us here in the UK. We'll be looking at beers from the arrogant Stone Brewing, the sweary Flying Dog Brewery, and the lovely Oskar Blues Brewing. If you have any suggestions or questions please email HelloHighHops@gmail.com We try to keep our podcasts clean however we can't help it with the selection this week (we're looking at you Stone Brewing and Flying Dog. Arrogant Bastard Ale - 02:43 Gonzo (Imperial Porter) - 14:56 What is IBU? - 23:38 Bamburana (Double Barrel-Aged Imperial Stout) - 24:40 Final Thoughts - 37:07 Thanks to Vessel Beer Shop based, our one and only beer shop partner! Find them at: vesselbeer.co.uk Learn more about the beers we tasted today at: Stone Brewing: Stonebrewing.com Flying Dog Brewery: flyingdog.com Oskar Blues Brewery: oskarblues.com Cigar City Brewing: cigarcitybrewing.com

In this world, nothing can be said to be certain, except death and taxes. And this week we’re celebrating both, with Haunted Government! Vanessa submits her 1099’s first with the tale of Pickens County Courthouse, where the only REAL ghost is that sweet sweet southern racism, paired with Ska Brewing Co’s Moral Panic Brut IPA. Then Melissa files her return with the with the story of the Octagon House and that ghost hooker Dolley Madison, paired with Arrogant Bastard Ale’s Black Metallic Stout. Who will win in the battle of fake creepy windows VS fake octogon houses? Listen and find out!

In this long awaited episode 7, hosts Joao & Lui discuss time off from Soccer due to the birth of Lui's second son, share a couple of pints of 7.2% Arrogant Bastard Ale, Liverpool vs. Tot, LAFC 5-0 over San Jose, whether or not Wayne Rooney is a soccer legend (the answer is yes), Diego Costa scoring goals again, Isco is back! AND EPL, La Liga and MLS action as well as upcoming UEFA Champions league - beer bet is a-brewing...MU vs. Barcelona! Support the show (https://www.patreon.com/Soccerstupid)

This week, we chatted with Mary Kay Waters, owner of Waters Fine Foods & Catering, which has been in business in San Diego for almost 30 years. Waters describes herself as a food perfectionist with very high standards who refuses to accept anything less than the best. She also has a café that sells “fine foods to go” on Morena Boulevard that you can visit (Troy likes the Coconut Magic Bar). Waters also just released a cookbook, which you can pick up at the café or on their website. Her pick for two people, $50 was DaoFu. In Hot Plates, we’ve got some North County news! My Yard Live is opening in San Marcos in the old Hometown Buffet space, and will have a restaurant, brewery and a patio with a dedicated kids’ play space all under one roof. The place will be huge — over 17,000 square feet — and is opening in June. Stone Brewing Co. is back in the pantry aisle at Whole Foods — they teamed up with Homegrown Meats to create two new beef jerkies that are marinated in Tangerine Express IPA and Arrogant Bastard Ale. One Paseo has officially opened! The mixed-use development project in Carmel Valley has been steadily building buzz over the past year, and curated a mix of local and national eateries: we can expect Michael Mina’s International Smoke, The Butchery, Ways & Means Oyster House, and the first San Diego location for Blue Bottle Coffee to open here. Juniper & Ivy is having its five-year anniversary this month and is celebrating by bringing back some classic dishes from the original menu, like the squid ink linguine and clams, beef cheek dumplings and grape toast. In news elsewhere, we talked about La Plaza Cocina, a museum devoted to Mexican food and culture that is set to open in downtown L.A. this spring. The Mexican food mecca will not only have exhibitions and lectures, but interactive programs and events. Are mail-order meal kits doomed? This is a Hot Topic in the food world right now, and headlines in a variety of news outlets recently asked this question. Companies like Blue Apron were all the rage when the concept first launched in 2012, but it seems the novelty has worn off. If you haven’t signed up yet for San Diego Magazine’s Insiders program, do it now for the chance to dine with food critic Troy Johnson and Claudette Zepeda-Wilkins, chef of El Jardin. Aside from exclusive events like this, our Insiders also get the benefits of a monthly hosted happy hour, free tickets to shows, and ongoing discounts at restaurants and bars around town.

On episode 11 we did things a little differently. The whole episode is about the Saint Valentine’s Day Massacre. Nina covers Al Capone, Mike Covered the North Side Gang and Beck covers the Massacre. Let us know what you think of this episode layout.Al CaponeOne side of the Saint Valentine’s Day Massacre was Al Capone’s gang. Here Nina gets into the history of Al Capone.This story was paired with Stone Brewing’s Arrogant Bastard Ale.SourcesHistory.comMyalcaponemuseum.comNorth Side Gang This part of the episode covers the North Side Gang the main adversary to Al Capone.This story was paired with Boombox Brewing Midnight Train Milk Chocolate Stout.SourcesWikipediaChicagoganghistory.combugsmoran.netchicagomag.comwikivisually.comtimeout.comcollinsdictionary.comwikipediawikipediawikipediawikipediawikipediawikipediawikipediaSaint Valentine’s Day MassacreIt’s February 14th 1929. People are buying last minute gifts for their significant others, maybe receiving flowers from secret admirers, or maybe… just maybe… dying in a hail of gunfire. This episode is called The St. Valentine’s Day Massacre: well at least now I don’t have to buy a gift.This story pairs with Bridge Brewing Company Turf War Modern IPA.SourcesWikipediaPrarieghostsHopped Up Network Promo – Drunken Lullabies PodcastTrue Crime Promo – Obscura Podcast

Episode 102 - Bad Brew: A Second Look At Creepshow III We're all about two things here at The Buzzed Kill Podcast, good horror and good beer. However, every once in awhile, we have to remind ourselves that we are very very lucky. We have an almost endless catalogue of amazing films and delicious beer to choose from, but not everyone is in that same position. Some people don't have huge movie collections, and live in a state with hundreds of breweries. Some people don't bother paying for Netflix, Hulu, Shudder, Amazon Prime, or Vudu, and also live down the street from a liquor store with thousands of beer options. Then there are the real sad cases of people who have created their own special hell by living in dry counties, or dating/marrying a person who "Doesn't like horror movies" or "Thinks beer is disgusting". We shudder at the thought. However, we still feel like it is our responsibility to see how the other half live, just to make us all the more appreciative of what he have. That is why we created our BAD BREW episodes. We suffer through the movies that seem to be hated by everyone, and try to figure out if they are really as bad as people say. This week it was time to watch CREEPSHOW III, the universally panned sequel to the original classics by Stephen King and George A. Romero. We paired that with some Arrogant Bastard Ale from Arrogant Brewing (Yeah we still did good beer. We're not masochists), and got down to brass tacks to answer the question, Does Creepshow III deserve its bad reputation. MOVIES WE DISCUSS CREEPSHOW III (2006) Follow us! Twitter: @thebuzzedkillPC Instagram: thebuzzedkillpodcast Facebook.com/thebuzzedkillpodcast

First Birthday Celebration (Original Air Date March 15, 2016) Our web site and Twitter were one year old! Join us today for "Astrologer Bill - Eclipses And Children", and Zartran and other non-human co-hosts cause calamity at the museum followed by "Space Case - Fast Radio Bursts" with Frank and Donna rounding out the show. Also, some parody commercials of Arrogant Bastard Ale and the Dos Equis man by Linda Irwin. Thanks to Jamie Thompson for "Happy Appy Appy Appy Birthday" song."One Cheek Sneak" (Original Air Date March 18, 2016) What you will get wind of today is "Space Case - Fish Farts" and Beatrice visiting Bartender Skiff with some notions for studies that she and Clyde can partake of as well as "Wild Weird Olympics - Gas City Competition". Also enjoy a parody commercial of Swingers Bras by Dawson Green.

ATTENTION EVERYONE: hi there. Here we address some big plans, show off our new mics, discuss improvements, and of course get totally lost on tangents. Join us for our first STATE OF THE PODCAST ADDRESS! We also enjoy an Arrogant Bastard Ale from Arrogant Brewing...Stone Brewery...? Website: craftconversations.com Email: craftconversationspod@gmail.com Facebook: https://www.facebook.com/CraftConversations/ Instagram: https://www.instagram.com/craftconversations/ Twitter: https://twitter.com/CraftConvoPod Soundcloud: https://soundcloud.com/craftconversations Podbean: https://craftconversations.podbean.com

What would you do with $173?  Would you buy a power plant?  Perhaps another house, or dos, to supply power to and earn more money from?  Those questions are answered in this week’s episode of Beer’d Gamers by none other than Teej, Mister One-Hundred-And-Seventy-Three-Dollars-Money-Bags himself. We’re playing Power Grid in this week’s episode, and we have a complete blast while doing so.  Power Grid is a Euro-style game where players use strategy rather than dice to outwit, outspend, and outearn the other players.  Each round the players bid on power plants, which are then used to power homes.  Players need to watch price points, resources needed and consumed, as well as how many homes each power plant is able to power.  It’s a game of money-management, but trust us, it is way more fun than just that. Power Grid retails for roughly $40-45 depending on the seller, and is another game that we definitely recommend. This week in beers we’ve got Teej drinking Teddy Bear Kisses by Upland Brewing Company, Schnell enjoys Arrogant Bastard Ale (because he is one) by Arrogant Brewing, Junior imbibes Buffalo Sweat (because he’s weird) from Tallgrass Brewing Company, and Nelson enjoys Hanalei IPA from Kona Brewing Company.

Daylen Dalrymple is the Marketing and Digital Communications Manager at Stone Brewing based in San Diego where she oversees social media strategy and content, helps foster influencer and brand partnerships, and steers her team toward tools to help Stone execute their goals including being the standard bearer of independent craft beer. She was born and raised in Washington DC, ordered her first Arrogant Bastard Ale in an east village bar in 1999, and has been dedicated to spreading the gospel of craft beer ever since.   Francesca Jasinski was born and raised in Grand Rapids and she has no shortage of affection for her West Michigan homeland. She graduated from Grand Valley State University in 2006 with a BA in Philosophy and began working in mental health with the intent to eventually pursue a Master’s degree in Social Work. Instead, after developing a strong appreciation for craft beer, she started working for Founders Brewing Co. in 2007 and never looked back. She worked as a server and a taproom manager before landing in her current role as PR & Communications Assistant.

Hello kids! (who are over 21.) Today, we try a beer that has the AUDACITY to call us names to our face. I’d like to introduce “Who You Callin’ Wussie” by Arrogant Brewing. This beer has a golden pour accompanied by a lingering white head. The aroma resembles the taste of grassy/floral nodes with a hint of lemon. The finish is dry but crisp and leaves you with the taste of spicy hops This is a very special episode for us, because we sat down with Singer/Songwriter & YouTuber, Alyssa Bernal. Alyssa and Alex met on YouTube 10 years ago when Alyssa was living in San Antonio. Today on this podcast, they were able to meet in person for the first time. Enjoy another sit down with Friends Drink Beer! To stay up to date on everything Alyssa Bernal, check out her YouTube at: http://bit.ly/2ttK8NT To find out more about the amazing brewery that split from Stone Brewery after Arrogant Bastard Ale took off, check out: ArrogantBrewing.com Have a question for Ryan & Alex? Submit it today at friendsdrinkbeer.com, and we will answer it on the next episode! Lastly if you like the show, donate to us and show your support: patreon.com/friendsdrinkbeer CREDITS Alex Hobbs - Executive Producer Ryan Roope - Executive Producer Episode Written By: Jared Brody

This week we’re joined by independent filmmaker Coleman Ranahan to talk about making his feature-length film, Lost Signals. We’re drinking Arrogant Bastard Ale from Stone Brewing. Show Notes 00:00 – Coleman Ranahan – Filmmaker 00:55 – Arrogant Bastard Ale 05:55 – Lost Signals 12:30 – Casting 15:00 – Production 19:10 – Refining the rough cut 23:00 […] The post Episode 176: Arrogant Bastard with Coleman Ranahan appeared first on Pub Chat.

Max and Chase hold down the fort as Hunter travels the country to play music. This week they discuss what makes a great album and why they don’t play multiplayer only games. This week’s beer is the Arrogant Bastard Ale, suggested by the community.

I come with Arrogant Bastard Ale, and somewhere along the way we crack open the Lagunitas Hop Stoopid.  Fortunately, my wife agreed to be my Uber because I’m uber-inebriated.  Ubernebriated.  #FeelTheUbern We continue our conversation about Dave Grohl as an important advocate and ambassador for music and expressive authenticity.  Neither of us particularly like Grohl’s music, but that’s not the point.  The man gives a shit, has a public platform, and is willing to (foo) fight for the arts. #FooFighterForTheArts I ask RJ another misguided but often asked question:  Paul or John?  “This,” RJ is likely to say, “Is a trick question.”  There are so many of these “trick” questions in the world.  May the next person who utters the phrase, “There are no stupid questions,” be immediately barraged with a cluster of stupid questions. #ColdEnoughOutThereForYou Regarding John and Paul?  They don’t work as well without each other.  “For Example,” explains RJ, “Imagine would be a much better song if Paul sang it and wrote the chorus.”  In any awesome band…everyone is integral to the sound of the band, and every player sounds uniquely like him/herself.  “Anyone can (learn to) play Tom Sawyer,” quips RJ, “But nobody will sound like Neil Peart.” And can we make yet another Beatles/Pink Floyd comparison?  Yes, we can.  You’ll perhaps recall that RJ completed my analogy which began, “Ringo is to the Beatles sound as…,” with, “…Nick Mason is to Pink Floyd.”  (Neither were technically “good” drummers, but both defined the sounds of their respective bands.  And not just any bands.  We’re talking about the Beatles and Pink Floyd.)  So, further comparisons: Paul McCartney and David Gilmour are Pop. (In RJ’s words, “They’re like, Yaaaaayyy!  Too much Richard Simmons.”) John Lennon and Roger Waters are sarcastic bastards with venom.  (In Greg’s words, “They’re like, fuck off, you wanker.”) RJ reveals his Mt. Rushmore of drummers and Beatles tunes and responds to a fun little wildcard question.  And he plays, “Enid,” by Barenaked Ladies.  Check out the Cuica. (“QUEE-kah”)  You know what it is, it’s the awesome sound from, “Me and Julio Down By the School Yard.”  You know what?  I’ll just put that song at the end of this.  It’s a great song.  And that cuica.  And the whistling solo?!  C’mon!!  And at the the beginning?  Let’s go with, “Money” by Pink Floyd.  It’s in 7/4, you know?  Except when it’s in 4/4.  It’s a badass tune. Which brings us full circle.  Me and RJ are done.  For now.  There will be more.  But starting next week we begin an epic run of shows with Mark.  Mark’s awesome.  You’ll like him. We present to you, “Will Someone Shut That Bird Up?!” (RJ, pt. 3) -G   Unibrow don’t lie. Shut that bird up!

In Episode #16 of Beats, Beards and Brews, Dan and Eric give their most thorough beard oil reviews yet of Initiative and Honor blends from Can You Handlebar. The tres hombres also check out Rob Zombie's ridiculously titled new album The Electric Warlock Acid Witch Satanic Orgy Celebration Dispenser and Dan typecasts all Zombie fans into weird porn and 70s movie watching basement dwellers with projectors. Finally the gang reviews a bevy of Bastard beers, including the original Arrogant Bastard Ale and Bourbon-Barrel Aged Arrogant Bastard Ale from Stone Brewing Co., in addition to Founders Dirty Bastard Scotch Ale. Make sure to tweet your thoughts on #ElectricWarlockAcidWitchSatanicOrgyCelebration to @BBBPod (but you better keep those thoughts to one word, since that hashtag is so damn long).

Scott and Mike drink some Arrogant Bastard Ale and discuss the possibility of a Conor McGregor and Floyd Mayweather fight. Listeners provide epic fight match-ups, and Scott reveals what he would do with a time machine. Fun drinking game for this episode: drink every time Scott or Mike messes up saying "MMA."

Episode 13 on Friday the 13th! In this episode we review Arrogant Bastard Ale along with the Boss by Innova. Also, sleep deprived Robin, struggles to keep up with Joe's knowledge of Dynamic Discs plastic types. Thanks for listening! Music by www.bensound.com

Worthiness is all a matter of debate. While hipsters don't have the stones to compete with arrogance, the rest of us do.  Today's beverages are: Mill Race Mild by Grand River Brewing, Cambridge, ON. 3.5%alc. Fresh off the Wire by Wellington Brewery, Guelph, ON. 6.3%alc. Arrogant Bastard Ale by Stone Brewing, San Diego, CA. 7.2%alc. St. Ambroise Pale Ale by McAuslan Breweries, Montreal, PQ. 5%alc.   Keep Calm & Beer On The Maadmen & Gord

Dan and Scott interview Dave Grant, a Certified Financial Planner who specializes in working with teachers. Dave grew up in England and came to the United States because of a girl — a teacher — who is now his wife. Dave talks about his business model, working with teachers, and a new financial initiative he just launched called: The Finance for Teachers Network (FFTN). The goal of the network is to bring educator-focused financial advisors from across the United States into one place to learn best practices from each other, understand how to further their skills in working with K-12 and college educators, and get coaching in how to serve more educators than they currently are.  Beer Dan drinks a Bosque Lager from Bosque Brewing of Albuquerque, NM.; Scott drinks an Arrogant Bastard Ale from Stone Brewing of San Diego, CA.  

In Episode 3, our friend from Dunmore and beer enthusiast George Zvirblis returns as our guest as we try Stone Ruination Double IPA 2.0 and HiFi+LoFi Mixtape by Stone Brewing Company, noting Stone’s marketing of the former and the odd but multifaceted taste of the latter. Derek and Rich recall how Stone’s Arrogant Bastard Ale got them interested in craft beer and their very different reactions to it, and they talk about horror TV shows like “Masters of Horror” and “Fear Itself,” the “cat pee” smell of some IPAs, changing trends in punk and metal music through the decades, how no one should really have to apologize for their taste in music, local venues and shows they attended when they were younger, how the Internet went from message boards and Myspace to Facebook, interviews by Howard Stern, the 20th anniversary of “Hackers,” obscure films like “Solarbabies” and why old sci-fi films do or do not hold up, how horror fans are keeping DVDs and Blu-rays alive in an increasingly digital world, old video game magazines like Nintendo Power and GamePro, teachers who were dicks to us who would never get away with it today, and much more! Derek Warren’s popular How to Pair Beer with Everything column on nepascene.com is now a podcast! Joined by NEPA Scene founder and editor Rich Howells, they’ll try a different brew each week and examine it through all the senses, diving into personal experiences and opinions, pop culture, news, or whatever comes to mind. While Derek is an experienced beer reviewer and aficionado (and co-host of the Beer Geeks Radio Hour on WILK 103.1 FM), Rich is more of a casual craft beer drinker (and co-host of the NEPA Scene Podcast), so they’ll both offer their own uncensored perspectives and ask guests to share their own. Every episode is available on iTunes, SoundCloud, Stitcher, and nepascene.com.

We are pleased to present Trick or Treat Radio Episode 150! It is an Episode full of surprises! We are joined by our good buddy and film producer extraordinaire, Stephen Scarlata to review another 90's cinematic mystery monsterpiece of his choosing. Then we connect up with a mystery guest to discuss the 80s action internet sensation, Kung Fury! That’s not all, we also have the wager to end all wager’s, it's mask vs hair! Tiny Wight loses his mask if doesn't show up for the show, but if he does Marz has to shave his head bald! Plus the best voicemails, emails and tweets from the best listeners in the world! So grab your hair clippers, a bottle of celebratory rum and strap on! Topics discussed: Teeel, Rum, MonsterZero's reviews, Doctor Giggles, Barbara Crampton, Hellraiser 3, Tall Dark and Dead, The Lonely Island, lost Deadites songs, 80's revivals, Brainscan, the anticipation and pressure of releasing Jodorowsky's Dune, Laser Unicorns, Jim's crazy nerd death metal show, MonsterZero's take on 90's practical effects, our girlfriends and wives, 90's fashion, Stephen Root, the short Oscar list, Night of the Scarecrow, Beyond the Gates, party food and drink, 90's horror, Haunting TV, Mz M in a bikini, shitty Deadites live shows, Dynamo's hair, Arrogant Bastard Ale, Ryan Gosling, Talk Without Rhythm, what Marz would look like bald, Destroy the Brain podcast, Full Moon films, loving the 80's, shoes, Crazy ‘ol Rick, Myra's prize pack, warlock orgies, Radu Vladislav, new Faith No More, Kung Fury, Josh Gravel, Sing Sang Soon's wife, Mitch Murder, Fresca, Kavinsky, Larry Fine and Eddie Murphy, VHS aisles, Deadites classic WCUW interview, the new Muse album Drones, Neon Maniacs, awesome people we know from doing Deadites stuff, The Chayn Gang, Film for Thought, Ex Machina, how quickly things get passè in the internet era, Astron-6, Miami Connection, Manborg, Black Dynamite, homogenization of art and Jeanette's gift to us. Support the show (https://www.patreon.com/trickortreatradio)

The official 'pilot' episode (so be nice!) – Rando, Matt, Brian and Foxy talk about 'Bros' of War 3, Portal 2, Mortal Kombat, memories of Kingdom Hearts, Arrogant Bastard Ale, and Korean Steak.