Podcasts about i digress

Brutal truth: most businesses can't sell up and can't market down.Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. Your messaging isn't just about what you say, but who hears it. If you're not speaking in outcomes and business impact, executives won't listen. If your marketing doesn't focus on relevance and usability, frontline users won't advocate for you.In this episode, we break down how to:• Sell Up & Market Down by aligning your messaging to decision-makers, mid-level managers, and frontline users.• Balance the Power of Three: Attraction, Activation, and Advocacy to drive conversions.• Tailor Communication for Impact: Speak to THE ONE x 1,000,000² with a strategic, layered approach that wins buy-in across all levels.To win, you don't just need better marketing, more sales leads, and higher conversions...+ You need marketing that moves through the entire decision-making chain.+ You need sales strategies that influence every decision-maker in the room.+ You need conversion tactics that turn interest into action at every stage of the funnel.Bonus: Go check out my newsletter for additional value outside of this episode on converting more!  Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

The internet moves fast, but does that mean your marketing should? In today's world of instant gratification, the pressure to react quickly and chase trends can lead to shallow strategies, unrealistic expectations, short-lived success, and unsustainable results. But it's not just about marketing—it's about leadership, too. If executives don't give marketing, strategy, or people the time to grow, they'll never see real results. What if the real key to sustainable growth is slowing down, embracing patience, letting things breathe, and giving people, ideas, and strategies the space to actually develop?In this episode, we unpack:• Why speed can sabotage your long-term marketing success.• The danger of forcing speed over strategy in decision-making, team-building, and brand positioning.• The underrated power of stillness and strategic patience in business.• Why executives often demand immediate marketing results—yet fail to invest the time needed for real impact.• How rushing to “be first” often results in noise, not impact.• The thought leadership trap: it's not about "telling" —it's about engaging, guiding, and building real influence.• How a lack of patience in leadership leads to high turnover, rushed marketing, and ineffective campaigns.• Oh, and… TikTok went down, panic ensued, and then it came back. What does that tell us about digital hysteria?If you've ever felt pressured to constantly do more in marketing, this is your reminder that real influence and business longevity come from thoughtful action—not just rapid reaction. Tune in and learn why slowing down might be the fastest way to scale up.Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Let's not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success.This episode will break down:• Why your calendar is the ultimate scorecard of your time and priorities.• How to identify what to eliminate, delegate, or outsource to regain focus.• Lessons from 2020 that can guide your strategy during today's challenges.• Practical tips to navigate the chaos of 2025 with clarity and purpose.• The importance of adding more humanity and flexibility into your marketing and communication strategies.By the end of this episode, you'll feel empowered to make smarter decisions, elevate your productivity, and approach 2025 with a more human-centered, impactful approach to your business and life. Ready to thrive? Let's dive in!Beyond The Episode Gems:• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Help People Affected By California Wildfires:•  California Fire Foundation Wildfire & Disaster Relief Fund: The California Fire Foundation works with local fire agencies and community-based organizations to provide ongoing and long-term support to communities affected by wildfires.• World Central Kitchen: WCK is already on the ground in Southern California to aid first responders and evacuees, providing fresh meals to first responders and communities impacted.• Direct Relief: DF's California Fire Relief provides N-95 masks, medicine, and resources to healthcare agencies and first responders in areas affected by wildfires.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Change is hard, but the truth is—when you resist it, you're making a choice.An even harsher truth? Staying in your comfort zone is the reason your business isn't growing. You're stuck because you keep doing the same things, expecting different results. That's the definition of insanity—and it's killing your growth.And keep in mind, "staying in your comfort zone" can manifest in ways you might not even realize. Micromanaging. Refusing to delegate. Needing total control. Waiting for perfection before taking action. Even creating chaos to sabotage your own progress. Believe it or not, you could be your own biggest obstacle.Here's the reality: Over 50% of businesses fail because they refuse to adapt, change, or face the hard truths about their strategies. Are you ready to stop blaming the market, the economy, or your competition? The real obstacle is you.It's time to ditch the excuses, make the changes, and start taking action. Growth isn't easy, but neither is staying stagnant. If you're serious about scaling your business, this is your wake-up call. Step out of the comfort zone. Embrace the chaos. Make bold moves. Growth doesn't happen where it's safe, it happens when you face the uncomfortable truth and take action.In this episode of iDigress, we dive deep into the uncomfortable reality of why many entrepreneurs, leaders, and creatives stay stuck. We'll explore the powerful concept of "what you're not changing, you're choosing" and unpack how resistance to change often stems from fear, comfort, or denial.• Why clarity is the first step to escaping chaos.• The dangers of staying in your comfort zone.• How to recognize when it's time to pivot.•  Why embracing change (quickly) is necessary for business success.• How to stop being a "control freak" and get out of the way of growth.• Why successful execution requires humility and adaptability. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer's needs is key to unlocking growth. You'll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding how your positioning fits into the bigger picture. We dive into practical steps to help you rethink your strategy, adjust your messaging, and position yourself for sustainable success. Key Points:• Perception: Understand how what you see might be clouding your judgment and holding back your business growth.• Positioning: Learn how to adjust your brand's message to match what the market truly thinks and values.• Profit through Clarity: Focus on what your ICP (ideal client profile) believes and how meeting their needs will drive profitability.• Bridging the Gap: Discover how to align your personal intentions with real-world actions that lead to results.• Actionable Strategies: Gain a clearer path to drive meaningful change in your marketing, positioning, and growth approach. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Welcome to Season 3 Episode 2 of I Digress! This week we dive into Ariana Grande's SNL hosting performance, craziness in American politics, the hurricanes, and more!

In this powerful episode, we dive into a transformative approach to client relationships that will change the way you do business, going beyond the surface to tackle some of the most pressing challenges entrepreneurs face today — especially those who want to maintain high standards, protect their boundaries, and ensure they're working with clients who truly value what they bring to the table.We explore the concept of making your clients audition for the privilege of working with you, much like contestants on American Idol. This isn't about playing hard to get; it's about setting clear boundaries, commanding confidence, and ensuring that the clients you take on are aligned with your values, vision, and the level of service you provide.In this episode, I discuss:Auditioning Your Clients: Just like in American Idol, not everyone makes it to the next round. I'll teach you how to audition your clients, guiding you on principles to help them either self-eliminate or clearly identify themselves as strong potential candidates.Creating Demand Generation: Discover how to generate strong demand for your services, making clients eager to work with you. When done right, this approach flips the script, positioning you as the sought-after expert who clients are vying to work with.Combating Scope Creep: Learn how to protect your time and resources by setting firm boundaries from the start, ensuring that your projects stay within scope and that you're compensated fairly for any additional work.Setting Boundaries and Expectations as an Empath: As someone who genuinely cares about others (and I'm sure you do in your business), it can be challenging to enforce boundaries. I'll share strategies to balance empathy with the necessity of maintaining your professional integrity.Commanding Confidence in the Discovery Phase: The initial discovery phase is crucial for establishing authority and setting the tone for the entire client relationship. I'll guide you on how to exude confidence and control during this critical stage.Mastering Value-Based Pricing: Discover how to shift the focus from cost to value, ensuring that clients understand and appreciate the worth of your services. I'll share techniques for implementing value-based pricing that aligns with the results you deliver, helping you command higher fees while maintaining client satisfaction.Maintaining High-Profit Margins: Learn strategies to keep your profit margins high without compromising on the quality of your work. We'll discuss how to structure your offerings and negotiations to ensure you're paid what you deserve, allowing you to focus on delivering excellence.Removing Objections with Confidence: Objections can derail a conversation and undermine the perceived value of your services. I'll guide you on addressing and removing objections preemptively, creating an environment where clients see you as the essential bridge to achieving their goals. By removing the air out of the room, you'll keep the focus on the vision and the transformative impact of working with you.Eliminating Budget Concerns: Learn how to remove budget from the equation by shifting the conversation to value. I'll show you how to guide clients to see the worth of your services, allowing you to command the rates you deserve while keeping your profit margins high.By the end of this episode, you'll have a clear roadmap for elevating your business relationships, protecting your time and energy, and ensuring that the clients you work with are a perfect fit for your services. If you're tired of chasing clients, compromising on rates, or dealing with constant scope creep, this episode is for you. Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new heights. This is the game-changer you've been waiting for – don't miss out!Beyond The Episode Gems:• Get Your FREE 3-Step Pitch Guide [Downloadable]• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Book Your Tickets For Content Marketing World, Use My Code "SANDIDGE100" For $100 Off Tickets!• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Please Give A Rating & Review For The iDigress Podcast: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy 

One of the BIGGEST mistakes most businesses make? They assume who they're speaking to is just like them.But that's furthest from the truth. Does it feel like anything you put out there just gets lost in the "multiverse" of people?No results? No growth? Nothing is connecting to your audience at the volume or pace you desire?We all have different life experiences, values, and priorities that influence our culture.We must connect to the multiverse of cultures of each and every person we hope to engage and buy from us.There are three baskets of culture: 1) World Culture 2) Local Culture and 3) Personal CultureThis episode will connect and highlight why understanding the three-tier layer culture of your audience  will make all the difference in how you grow, how fast you grow, and the most sustainable ways growth can be amplified by your community at large!Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself?Are brands really being innovative or merely copycats adding bedazzles on top to look different?What does embracing AI vs integrating AI within your business, offering, and operations actually look like?How do we navigate all of this in the creator economy, the rise of AI, the shift from third to first-party data, and so much more?This episode is jam-packed with answers, studies, observations, and expanded considerations of intentional thoughts to explore on all of this and more.  Beyond The Episode Gems:Download HubSpot's State Of Marketing Report for FreeDiscover All Podcasts On The HubSpot Podcast NetworkGet Discount Off Riverside & Try For Free #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it knew the odds and pursued it anyway. And in the same way, we're all digital athletes trying to be great at something within our domain. Why? How? Can we actually do it? Can we become the Steph Curry, the Caitlin Clark, the LeBron James in the thing we do? Let's talk about it! Beyond The Episode Gems:Subscribe To My New Podcast Unfiltered GrowthLearn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBAGet Discount Off Riverside & Try For Free Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

I Digress!! (04/15/24) by Joe Nero

It's no secret that most people are terrible at selling.They struggle with rejection. They lack confidence. They fumble with clear communication.They don't know how to build the right systems, create the right messaging, and convey the right psychological cues to win.They're making a lot of noise, doing a lot of tasks, and staying very busy, but they aren't making any money to sustain themselves. They're doing a ton of marketing based on "best practices," but their sales pipeline is empty, and their revenue is nonexistent. Is this you? Is this your sales team? Is your business struggling to get the bag in any or all of these areas?This episode will provide you with an in-depth masterclass on the art and science of selling, referencing great insights from past episodes of the iDigress Podcast catalog and my book Strategize Up.Beyond The Episode Gems:Subscribe To My New Podcast Unfiltered GrowthLearn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBADiscover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers!You can go listen to A.I. Revolution Part I here.A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.They define A.I. as using natural language conversations to allow interactions between humans and computers. Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!Beyond The Episode Gems:Learn More About Scot & Susan's Business: Pragmatic.DigitalConnect with Scot Westwater and Susan Westwater on LinkedInBuy Scot & Susan's Latest Book: "Voice Marketing"Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBADiscover All of the Podcats on the HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress..On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.A.I. experts Susan and Scott Westwater provided an in-depth look at the current state of A.I. in marketing. They define A.I. as using natural language conversations to allow interactions between humans and computers. Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!Beyond The Episode Gems:Learn More About Scot & Susan's Business: Pragmatic.DigitalConnect with Scot Westwater and Susan Westwater on LinkedInBuy Scot & Susan's Latest Book: "Voice Marketing"Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBADiscover All of the Podcats on the HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a marketer, or just curious minds in general, can grasp and understand!  Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkRead HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing ProfessionalsGrow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

Ring in the new year and season of "I Digress" with Nanna and Mackenzie. On this episode, the girls break down their 2024 predictions. --- Send in a voice message: https://podcasters.spotify.com/pod/show/iustvpodcasts/message

Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds.How you build a business of success requires an irresistible offer.The only way to create that offer, is by creating something valuable defined by the market, not by your own mind.This episode will cover how we approach our business like a farmer to reap a bountiful harvest. Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

It's a new year. It's a new season. But will you achieve new growth? This episode will break down the one thing preventing you from elevating your business to new levels.There are three questions you must ask in order to increase business productivity.In addition, you must analyze your C.U.P.  in order to scale.And lastly, we'll navigate the As to the Es for sustainability.Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar?Well, you aren't alone. 65% of salespeople state that price is the hardest part to navigate when closing.The trick here is to associate the investment equivalent of the price point to an experience worth paying for that gets results.Consumers know the value of the sales experience and the connection that can be made with a partner company. About 84% of business buyers say that experience is just as important as the product or service being sold, with around 67% willing to pay more for a great experience. These numbers underscore the importance of a positive sales process.This episode will help you understand the four components of a great pricing infrastructure that will help you go from start to finish, hopefully with a signed contract at the end.Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

In this episode, Wellington and Savon react to Florida State being left out of the CFP, Alabama's SEC Championship win over Georgia, and early thoughts on the CFP matchups. Next up, they discuss the 49ers' blowout win vs. the Eagles and the Packers picking up an impressive win against the Chiefs. They also analyze the Pacers and Tyrese Haliburton's success this season, the new popularity of the In-Season Tournament, and how this will affect the players going forward in the season. For their album reviews, they start with Conway the Machine and Conductor Williams' Conductor Machine, BJ The Chicago Kid's Gravy, and Kelly Moonstone's debut album I Digress... Finally, they review Tyla's Tyla EP and Beyoncé's new single "My House".In the second half, they review ATL, the 2006 comedy-drama film, and the feature film directorial debut of Chris Robinson. Starring T.I., Antwan Andre Patton, Evan Ross, Jackie Long, and Lauren London, they start by analyzing how this had a lot of engaging moments, was easygoing, and had an authentic feel to it. Next up, they discuss the simple storyline, and how it was interesting to see T.I. have an acting role that raised his popularity and how many memorable moments are in this film still. 

Brooklyn Poets Yawp open mic, 11.13.23, featuring K. Iver (2:50) and Poem of the Month winner Meghan Gwilt for "I Digress" (52:41). For more info, go to brooklynpoets.org/events/yawp.

In this episode, we take a wild stance on some of the most prominent topics this month. Tune in to hear a thoughtful discussion on: Scottish Blackouts, Taylor Swift fans, Napoleon, Big Brother, Terrible Business Ideas and more inquisitive segments. Moreover, things get very weird very quickly. Don't forget to like and subscribe and check out @celapparel @mydigress on Instagram for tasty merch and everything 'I Digress'. For more entertainment value, check out https://linktr.ee/cantevenlift, and while you are there, why not buy me a coffee?

Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader?Are you navigating losing a substantial amount of clients? Is your business not growing like you hoped it would after taking a big leap of faith and making a huge investment of time, money, and energy? Maybe you're navigating unemployment? Maybe personal struggles, mental anguish, burnout, or a life-altering situation has changed everything, and you're trying to establish a new foundation to build upon again.Well, if any of this feels relatable, this episode is for you. Let's navigate how to proceed together!Beyond The Episode Gems:Discover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy 

Welcome back to the 6th instalment of the I Digress podcast, who knew we would make it this far? We are diving into a new style for this podcast and this season we will be trying both new and old strategies whilst getting carried away with the conversation. There's nothing serious here but another easy way to start your cycle of entertainment. Don't forget to check out https://linktr.ee/cantevenlift for more entertainment value and all of the updates on the Elite CEL Collection rolling in this winter via @celapparel.

Guess who the Reylo fan is. No really guess. Is it one of us. Is it neither of us. We really cannot tell. We can tell you that the sequels are sorely lacking in any Obi-Wan Kenobi or Anakin Skywalker. REY KENOBI TRUTHERS 4 LYFE (truthers because it is true, welcome to the initiation of your gaslighting). The sequels also needed Han and Luke and Leia together just ONCE, like AT ALL, but I DIGRESS. Let's all face it, because we have to: these movies had amazing potential. But they sucked. Don't ask us what the plot was. The only thing good about them (besides The Force Awakens, we started so strong, we could have had it ALLLLLLL) was the characters, and luckily that's what we talk about! So this week, we are sorting Rey, Kylo Ren, Finn and Poe 3 out of the 4 of whom are really great fantastic people and 1 who is so fucking unintentionally funny wow it's actually a good thing he died though because there was no coming back for him. SO. Join us and see where we sort them. Does Kylo live up to grandaddy Vader and prove himself to be the heir of Slytherin house? Spoiler alert: nope! It's so much funnier than that!!

On an all new My Little Underground, my fifth ever guest, Kelly Moonstone (fka The Afr0dite) returns to talk up her new album ‘I Digress…', lessons learned from her first tour, including cities that gave her the most love, pre-show rituals, and more!  --- Listen to Kelly Moonstone: https://kellymoonstone.bandcamp.com/album/i-digress Socialize with My Little Underground: https://www.facebook.com/mlupod https://twitter.com/mlupod https://www.instagram.com/mlupod/ #mlupod --- Support this podcast: https://podcasters.spotify.com/pod/show/mlupod/support

Power. Peace. Profit.  — three things you must have to create a sustainable, successful and growing business.But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall.In this episode, I'll dive into how I run a multimillion dollar agency all from my iPad while sharing key systems, tools, frameworks, and productivity hacks to manage it efficiently and effectively not just for the best optimization but also for maximum profits.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy My Book Strategize Up to Maximize the Growth & Profitability of Your BusinessGet Free HubSpot Marketing Tools To Help You Grow Your Business Discover All of the Podcats on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead My Article on Social Media Pulse: AI-Powered Productivity Hacks for MarketersRead My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy

The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand.The goal is to take your idea and lay out the vision to then convert that into an actionable plan with a proof of concept that becomes an undeniable product, service, or deliverable that can generate consistent revenue and scale.Let's discuss how to be part of the 10% that actually makes it work!Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy My Book Strategize Up to Maximize the Growth & Profitability of Your BusinessGet Free HubSpot Marketing Tools To Help You Grow Your Business Discover All of the Podcats on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy

Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts?But not getting the leads, conversations, and sales conversions you want? This is the episode for you.Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue.In this episode, you will also learn the difference between content strategy and content tactics and how to navigate both into an optimal content marketing plan designed to streamline creation and distribution to boost conversions and customers.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy My Book Strategize Up to Maximize the Growth & Profitability of Your BusinessGet Free HubSpot Marketing Tools To Help You Grow Your Business Discover All of the Podcats on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy

My guest this week is Queens singer, rapper, and producer Kelly Moonstone. We spoke about anime like Mashle, Fullmetal Alchemist: Brotherhood, and The Disastrous Life of Saiki K., the Goosebumps books, relating to Dory's neurodivergence in Finding Dory, creating music as The Afr0dite, transitioning to Kelly Moonstone, working with Navy Blue and Jah-Monte Ogbon, and the creative process behind her latest project I Digress…Visit Dreadsock.com and use promo code "CINEMASAI" for 10% off your first order!I Digress...is available wherever music is sold, streamed, or stolen. Consider copping directly from her Bandcamp page here.Follow Kelly Moonstone on Instagram and Twitter: @KellyMoonstoneFollow me on Instagram (@cinemasai), Twitter (@CineMasai_), TikTok (@cinemasai), and Letterboxd (@CineMasai)      Support the show

I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. Watch the full recording of the event with answers from all of the great panelists here.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth and profitability of your business.Click Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

Adaptability = Survivability = Sustainability.The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approach for the short-term.Passion. Obsession. Immediate Action. All great and necessary intangibles to get off the ground and liftoff. But certainly, charting out a path to the moon and beyond even before the rocketship is funded and built is part of the process if you want to break through the atmosphere in a mighty way. With the rise of AI/ML, as shown through the fast-adopting movement with Chat-GPT as well as this constantly changing and ever-evolving business/marketing landscape that is impacting both legacy and emerging brands, it is getting more difficult to know which way to go, how to fortify, and how to scale your business long-term.The secret to the longevity of a business, from brand allegiance and authority to maintaining high-level demand upstream and downstream to even being recession-proof, is all dependent on this one X Factor most business leaders easily forget. This episode dives in and talks about it!Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth and profitability of your business.Click Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life.On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the business, but yourself, for your business to grow and for you to be even more successful this year.I also share my goals for 2023 and expound on the pillars of growth and success while giving you a motivational boost to pursue being greater!Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformClick Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkReady to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses achieve effortless growth on TikTokRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn't dependent on volume and want 6 - 8 figure clients working with you, discounts aren't the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you expect to actually make 6 - 8 figures if you aren't a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won't. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue. The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want.Make sure your moves match desired outcomes.Make sure your marketing matches desired outcomes.Make your positioning and pricing match desired outcomes.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformClick Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses achieve effortless growth on TikTokRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy

Have you ever been in a situation where you're waiting for a client to pay you? Maybe you're waiting for that signed contract to come through? Does it feel like you're always playing the waiting game? Waiting for someone to get back to you, for payment to process, for those "promised" referrals, and so forth? This is the episode for you.People want to grow 3x, 5x, 10x, or even 100x, but most don't have the capacity, capabilities, and growth mindset to match that level of scalability. Proper preparation prevents poor performance. How confident are you in your business? Are your systems, infrastructure, and stack efficient? Stay ready so you don't have to get ready.Unfortunately, if you've been in business long enough, these things will inevitably happen. Your job is to make sure when the unexpected happens, it doesn't completely destroy your business. Having the right mindset, structures, systems, sales framework, and marketing ideologies in place can help. This is the way.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Growth in anything requires consistency and productivity in your actions.Stop saying what you can't do and start making the time necessary to do.Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.The people that may judge your value or ability in many cases are only looking through a very narrow lens, and their lens was wrong. Their opinion doesn't determine your value. You determine your value by your outputs and outcomes.Everyone wants to be like Michael Jordan. Not everyone has the mentality to continue to work like him, even when some of the very ones he looked up to the most doubted his ability, dismissed his potential, and dismantled his desire to achieve what we all know now he could do and did in fact achieve. But to be like Mike, you have to continue the path no matter what happens.Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.It's the little wins compounded over time that help you capitalize on the big moments.So if you want to be the MJ of your field, industry, business, etc, make sure you maintain the tenacity, determination, hunger, poise, patience, fortitude, diligence, and work ethic necessary to do so.No one can't write your story but you.So stop giving outside opinions that don't line up the power to create the narrative of how far you can go or what you can be.You are in the process of writing your story.Do the work. Set your goals. Achieve your goals. And watch how much growth you achieve. Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Many people have a ton of talent. But there aren't that many who have the discipline, determination, and drive to manifest the potential of their talent to an extremely high level.To be a master of something, a master of your craft, Malcolm Gladwell says you need at least 10,000 hours.Now in the grand scheme of things, that's only 1.142 years. Doesn't seem like a lot, right?But in actuality, that's a lot of time to invest.Let's dive in deep and break down what's necessary to become a legitimate master, a subject matter expert in whatever your talent, passion, and discipline are!Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceListen to this Strategy Accelerator Episode with Agency Accelerated Podcast Discover The 5 Growth Secrets To Get More Business via AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Fantasy Hill is back and making his long anticipated return back to the dj booth. The prince of S.T.E picked up where he left off, with a diverse mix of tracks that is guaranteed to kick your work week off on a dope note. Tap in & enjoy some good music, also make sure to keep a lookout for "I DIGRESS" & "STRANGE SIDE OF THE RING" SUBSCRIBE TO THE CHANNELS AND STAY TAPPED IN WITH THE REALEST PODCAST IN THE HISTORY OF TIME AND SPACE! @fantasy.hill | @gunsinmyface @djstrange | @le_silver_tik @rickymontanez64 | @big_sea94 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

There are only four true currencies out there. And no, I'm not talking about crypto. The four currencies are:1. Your Time2. Your Money3. Your Knowledge4. Your SkillThis episode breaks down how to acquire, maintain, and utilize the four currencies to get what you want, both professionally and personally.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkListen to this Strategy Accelerator Episode with Agency Accelerated Podcast Discover The 5 Growth Secrets To Get More Business via AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know?  Is your organization even running and tracking things in an optimal way for you to know what's working and what's not?The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they are not doing their jobs as individuals that complement the strengths and negate weaknesses for the organization's greater good.I keep it raw and real (and a little edgy) in this episode asking a lot of questions and hoping it compels you to truly think about your teams, the way you do marketing, your sales tactics, and the overall health of your business.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch Agency Accelerated Episode: How To Prove ROI To Agency ClientsDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROILearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

The founding fathers of Strange Time Entertainment (DJ Strange, Rick Flair, & SeaGod) are back with another episode of I Digress. We're joined by the good brothers Petty Waters & my guy JJ Santino making his I Digress debut. We talk about JJ's new record “Wash Dat Azz” (AVAILABLE ON ALL STREAMING PLATFORMS) & he gives us a breakdown of the message behind the song, the meaning of his name, & SeaGod tells us a hilarious story about him and JJ during our JV football days. My guy Petty puts us on to the new music he got coming out as well. He explains to us why it has to be 70 degrees 2 days consistently before he drops his tracks. He breaks down how he promotes before dropping it, & much more! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

We're baaaaaaaaaccccckkkkkkk! That's right ladies & gentleman welcome to the season premiere/ debut of “I Digress”. I Digress is basically the first half of “The Strange Time Podcast” The Culture… if your familiar you know we talk about everything that's going on in Music, entertainment, sports, and all that in between. “I Digress” is a whole podcast dedicated to just that. All my wrestling fans have no fear because we have a podcast dedicated to just wrestling called… “Strange Side of the Ring” that will be night 2 of “POD-A-MANIA” the most “STUPENDOUS” 2 night podcast event of all time!!!! But… “I DIGRESS” --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Many of you are making noise but not saying what your ideal audience wants to hear.You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to the very people you are trying to do business with. In most cases, an increase in content creation, content distribution, content mediums, or content ad spend will never be the solution to content that was doomed to fail from its conception.You need to ask two questions that I will cover in this episode to figure out how to position your business for success in a very saturated market.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comLearn more and join the Social Media Pulse Community for freeDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

I was manic at the time of this less than optimally recorded podcast in October of 2021. You can hear it in my voice. I neglected myself care for so long preservering to work before I was ready. Then, in August my Medi-Cal ended and Kaiser and COVID-19 screwed me by leaving me without Psychotherapy AT ALL. Pill therapy was NOT enough by itself. In fact, I only needed psychotherapy really. I hesitated to publish this for so long. Much of what I recorded was during a time of tremendous stress. I was being stalked AGAIN by 2 strangers/neighbors undee the guise of being helpful and aggressively so! My mail was being stolen. I thought I had moved from the ghetto, but I forgot. This was STILL public housing. I DIGRESS... *breathing* Here goes everything... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything.The three things are awareness, accountability, and action.This episode is all about education, enlightenment, and empowerment to articulate in a very candid way why learning how to be a better ally to black employees, coworkers, leaders, businesses, professionals, creators, audiences, customers, clients, listeners, viewers, etc will make a significant impact to your business.This is the episode to share with your teams, colleagues, audiences if you're trying to find someone who can articulate the value of allyship, the moral, ethical, and business reasons why supporting black, elevating black, buying black, and employing black can change the very trajectory and profitability of your entire business.  I ask that you listen with an open mind with the intent to understand.This is episode 46.Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtSee what the HubSpot CRM can do for your business at HubSpot.com#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 

Do you believe you can achieve a level of growth you've never seen?To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind.But you have to elevate your growth mindset in order to reach that higher level of growth and success.This episode will walk you through my seven stages to achieving sustainable growth and show you how to apply my  C.L.O.V.E.R. Business Framework™ to obtain it within your business process and infrastructure consistently."The potential within us is limitless - we usually create our own limits." — Dr. John C. MaxwellBeyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtThis episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Achieve And Maintain A Growth Mindset For Your Agency" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Jairek Robbins.Learn the 3 Modalities To Grow Your Business: Audio Version | Video Version#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy  

WELCOME BACK FAMILY! WELCOME BACK TO ANOTHER EPISODE OF THE STRANGE TIME MIX, BROUGHT TO YOU BY MY MUHFUCKIN DAWG PAT EZ. MY GUY PUT TOGETHER A SERATO OF DOPE TRACKS THAT GET HIS TALL ASS DANCIN LIKE ITS 2007 AND SHIT BUT... I DIGRESS. MAKE SURE YALL RATE THIS EPISODE DOWN BELOW & LEAVE A COMMENT, LET EZ KNOW HOW HIS TASTE IN MUSIC IS & LET DJ STRANGE KNOW HOW HE MIXED THIS SHIT TONIGHT. FOLLOW THE SOCIALS--------> @djstrange914, @fantasy.hill, @gunsinmyface, @seagawd7, @AHeroNamedSTEEZ (twitter), @ez_like_sunday (IG) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right?Which one would you consider yourself? Jack of many trades or master of one?But my real question to you is, have you heard the full quote?In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability.#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 

If a client says yes and signs but reneges...If a client says yes but ghosts you...If a client says no...Which situation was worse? The outcome was the same. That particular door of opportunity was not meant to open for you.We can't control the outcome, just like we can't swim upstream of a waterfall no matter how much effort we put into it.Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: keep knocking.This episode breaks down the mindset, tenacity, patience, poise, and persistence required to be successful at anything in business, from marketing to sales to branding to network and just running your business in general. I will use a simple analogy to convey a big message, so be prepared to go on a mental journey!This is episode 36, #KeepKnocking#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 

Gio is back ( I feel like I pick on him when its time to talk Brady... I Digress) we talk about the annoying friend/ Brady Bill face-off/Guy/FriendCode and preparing for real life squid game Shows: Hollywood- Squidgame Gio- The circle --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

When is the last time you looked at your customer journey through the eyes of your ideal customer? Is your journey optimized and systemized to give the right value at every stage? Are your marketing, branding, SEO, and selling initiatives in alignment with where you are in your business right now? Some businesses' customer journeys and initiatives are stuck on awareness mode when they need to switch to sales, acquisition, and conversions mode.Let me share with you a 5-point customer journey blueprint that you can modify to fit your current situation. I'll then show you how to expand your marketing and sales tactics and effectiveness using your actual customers. We'll also debunk some myths many businesses are still doing that are costing them sales, repeatable buyers, and causing them to fail. Businesses that achieve high-level sustainability and scalable success use various strategies and techniques I cover in this episode to grow. Take a listen and adjust your business strategy accordingly.This is episode 34, #CustomerJourneyOptimization #####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 

It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want. All this effort, all this energy, all those resources, and maybe all this money being exerted into content with the intentions of building brand equity, growing your business, establishing as a thought leader, as a strong presence within your industry, your clients, or consumer base, whatever it might be, and it doesn't do that, will fail. It's not working efficiently. It's not working effectively for the intent and purposes of why you're doing it.Remember, we got to always be creating, but creating is only part of the journey. We have to couple that with creating content that connects. It is not enough to create good content consistently.Let's celebrate when our content:Connects to peopleConvinces others of our worth and truthCommands attentionControls the narrative of our brand equityConverts people into believers of our skills and buyers of our products or servicesCompliments all the hard work we do behind the sceneThis is episode 30,  #ContentAndConversions#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 

Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things: Growth MindsetGrowth MarketingGrowing Your MoneyIn this episode, you will get the three strongest techniques I give to my clients to master each one of these modalities.• The C.L.O.V.E.R. Business Framework™ to activate a growth mindset.• The D.A.R.T. Marketing Methodology™ to accelerate growth marketing.• The L.E.A.D.S. Generator Blueprint™ to grow your money.All of which will contribute to achieving growth in your business!And if you listen to the end you will receive information on how to get a free ebook coupled with the video presentation version of this episode to help you grow your business even more!Get my free ebook on how to grow your business at StrategyHackers.com/GrowThis is episode 29, #TheThreeModalitiesToGrowYourBusiness#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 

Ever wanted to know about the expansion of the Ottoman Empire? Then consider this latest episode your introduction. You're welcome! Check out the website for some exciting extras. And for some further reading on the subject don't forget to head on over to Bookshop.org

This episode is the continuation and expansion of the previous episode, #DisqualifyToSell. It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and challenging the stigmas and stereotypes around selling.As a brand or business, your positioning and presenting of what you do should feel like offering a cold glass of water to someone in the middle of the desert. They must have it. No questions asked. The sales process should be a no-brainer under the right conditions, positioning, and message. This is episode 27, #WaterInTheDesert#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 

Alright #SLSNATION here's the deal. We recorded an episode and it was supposed to be out prior to Game 5 but some (a lot) Saturday shenanigans held us up from doing that so we slapped an extra segment at the end just to recap Game 5 for y'all. (Thus why we remain the #1 sports podcast in the world, unofficially. No stats to back that up so don't go looking for it)I DIGRESS. Episode 34 starts with a friend of the show joining us once again as SoFlo's own, Sebastien Petit kicks it with the SLS boys as we get caught up on everything you need to know going on in the world of sports. - Giannis's Game 4 heroics and everything prior to Game 5- Team USA struggles and we discuss whether playing for USA basketball is still an honor- The replacements brought in for Team USA as well as those over looked- Damian Lillard remains a consummate professional amidst trade rumors- NBA's bringing back the Play-In Tournament next season - Richard Sherman's legal issues- Dwayne Haskins was a victim of domestic abuse - The legend that is Tom Brady continues - Quick Space Jam 2 review (No Spoilers though) and then 5 NFL players who'd be on the 'Goon Squad' if they made NFL Space Jam movie- Messi says 5 more years in Barca- Finally, as promised, we close the show out with a breakdown of Game 5 and where the momentum has shifted Unbiasedly speaking (kind of) the whole crew was in their bag for this one. Shoutout Sebas for joining the boys. Shoutout YOU for checking us out and don't forget to hit that Subscribe button to never miss an episode. #SLSEVERYTHING 

People call you a 'boss' for paying 10K on technology, vacation, tickets watches, etc. But people call you dumb or gullible for paying 10K on strategy, website, branding, marketing, sales coaching. Your time and your business are all valuable and investing in them with bonafide guidance, tools, software support, and infrastructure, all of which will revolutionize you and your business that will reap 10x to a 100x ROI for a long time.Honestly, it is time to stop caring about what people can't see (pertaining to your vision) or understand (pertaining to your goals) and start investing. Are you actually doing everything that you can to help grow this business? The last time I checked, you didn't want this to be a hobby. So if you're in business, you're going to have to make money. And to make money, you're going to have to learn how to sell efficiently and effectively. If you want this business to be successful as bad as you want to breathe, if you want to achieve that vision, if you are sick and you're tired of business not scaling, you're going to have to optimize your selling process.This is episode 26, #DisqualifyToSell #####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy