Podcast appearances and mentions of paul copcutt

Ready to level up your networking and content marketing game in the mortgage industry? Join host Paul Copcutt on the Real Estate Investor Content Marketing podcast as he unveils expert strategies tailored for mortgage professionals targeting realtors. Learn how to craft a compelling elevator pitch and build meaningful B2B relationships that drive referrals. Paul's practical tips, such as the Me-Prepare-Harmony process, will transform your approach to networking and branding and ensure genuine connections based on shared values and goals. Whether you're a seasoned mortgage agent or broker, this episode is a must-listen for those looking to expand their referral network and amplify their impact in the real estate market. Tune in now and unlock the secrets to success in B2B relationships and content marketing! Success is a journey. Making sure that follow up is there, and then obviously reevaluating what's working, what isn't and really getting an understanding of what's going to work for you and what works best. - Paul Copcutt In this episode, you will be able to: Strengthen Realtor Connections: Discover powerful strategies for building lasting and fruitful relationships with real estate professionals. Engage Real Estate Investors: Learn the secrets of creating compelling content that resonates with real estate investors and drives engagement and conversion. Perfect Your Elevator Pitch: Craft and refine a compelling and persuasive elevator pitch tailored specifically for mortgage agents to captivate potential business partners. Leverage Super Connectors: Uncover the untapped potential of leveraging super connectors to expand your professional network and unlock new business opportunities. Master Follow-Up Strategies: Master the art of effective follow-up techniques to solidify business relationships and maximize referral potential. In this episode of the Real Estate Investor Content Marketing podcast, join host Paul Copcutt as he delves into the crucial intersection of networking and content marketing for mortgage professionals targeting realtors. Paul shares actionable strategies for cultivating authentic B2B relationships and crafting irresistible elevator pitches that resonate with potential partners. Dive deep into the power of emotional branding and the transformative Me-Prepare-Harmony (MPH) process, gaining invaluable insights into self-awareness, thorough preparation, and the art of forging connections built on shared values and goals. Through compelling examples and practical advice, Paul's expertise shines bright, making this episode a must-listen for mortgage agents and brokers eager to strengthen their B2B relationships and expand their referral networks. Tune in to unlock the secrets of maximizing impact in the real estate industry! For all podcast episodes, go to https://www.realestateinvestorcontentmarketing.com/ For the latest in content marketing tools, tips and tactics for your real estate investing. business go here https://bit.ly/reicontent   Connect with me here: https://paulcopcutt.com/ https://www.facebook.com/paulcopcutt/ https://www.linkedin.com/in/paulcopcutt/ https://twitter.com/paulcopcutt https://www.instagram.com/paulcopcutt/ https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Other episodes you'll enjoy: Injecting Your Voice for a Bolder, More Memorable Brand https://paulcopcutt.com/episode151/ Craft Your Pinata Story: 5 Ways to Show Personality on LinkedIn https://paulcopcutt.com/episode150/ From 6 Agents to 150: Scaling a Real Estate Team in 5 Years https://paulcopcutt.com/episode149/   Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business  https://bookme.name/paulcopcutt/bb

Discover how an accountant's pinata barbecue became the key to landing a major business deal.  But that's just the beginning.  Find out the five secrets to infusing your LinkedIn profile with personality and making it irresistible to potential clients.  Don't miss this insider's guide to transforming your professional brand. It's time to rewrite the rules and stand out in a sea of sameness.  Are you ready to make your mark on LinkedIn? It's up to you to own the definition of who you are. In this episode, you will be able to: Craft compelling personal brand stories on LinkedIn to captivate your audience and establish a powerful professional narrative. Optimize your LinkedIn profile to elevate your personal brand and attract valuable connections and opportunities in your industry. Infuse your LinkedIn profile with authentic personality to stand out as a thought leader and create meaningful connections with your audience. Cultivate valuable connections and foster collaborative opportunities on LinkedIn to expand your professional network and amplify your personal brand. Develop thought leadership content on LinkedIn to position yourself as an industry authority and drive meaningful engagement with your audience. In this episode of the Real Estate Investor Content Marketing podcast, host Paul Copcutt delves into the power of personal branding on LinkedIn. He shares a compelling story about a client who used her unique personal brand to win a business opportunity, highlighting the importance of storytelling and differentiation. Throughout the episode, Paul emphasizes the need for professionals to go beyond the traditional resume-style approach on LinkedIn and instead focus on showcasing their personality and thought leadership. He provides practical tips, like using a standout header image and personalizing connection invitations, to help professionals elevate their LinkedIn presence and make a lasting impression. For all podcast episodes, go to https://www.realestateinvestorcontentmarketing.com/ For the latest in content marketing tools, tips and tactics for your real estate investing. business go here https://bit.ly/reicontent   Connect with me here: https://paulcopcutt.com/ https://www.facebook.com/paulcopcutt/ https://www.linkedin.com/in/paulcopcutt/ https://twitter.com/paulcopcutt https://www.instagram.com/paulcopcutt/ https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Other episodes you'll enjoy: Mindset and Education Matters: How Successful Real Estate Investors Continue Making Money https://paulcopcutt.com/episode146/ Vertical Video Virality: Lessons From Gary Vee and Beyond https://paulcopcutt.com/episode145/ From Chaos to Control: Scaling Your Real Estate Business Using the ATLAS Method with Jeff Barnes https://paulcopcutt.com/episode144/   Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business  https://bookme.name/paulcopcutt/bb

Ready to uncover the true essence of your personal brand and stand out in the real estate market?  Join me as we dive into the world of personal branding assessments, revealing the secrets to differentiating yourself and taking your business to the next level.  But what happens when the perception of your brand is not what you expected?  Stay tuned to find out. In this episode, you'll be able to:  Understand the Vital Importance of Personal Branding Discover Fascinating Insights Using Personal Brand Assessments Gain Comprehensive Insights with the 360 Reach Personal Brand Assessment Analyze and Enhance Brand Perception Through Feedback Analysis Utilize Assessments to Strategically Guide Your Content Marketing In this Real Estate Investor Content Marketing podcast episode, Paul Copcutt delves into the significance of understanding and evaluating your personal brand. He shares his expertise on personal brand assessments, particularly highlighting the Fascinate and 360 Reach assessments.  These tools help individuals uncover their unique abilities and receive anonymous feedback from a diverse group of people to gauge their personal brand perception. He emphasizes the value of rational and emotional attributes associated with personal brands and how feedback on objects chosen in the assessment can offer insights into pricing and positioning strategies.  The episode provides a comprehensive insight into the importance of personal branding for real estate investors and offers practical tools to differentiate themselves in the market.  Whether you want to enhance your brand perception or refine your content marketing efforts, this episode offers valuable takeaways for real estate investors seeking to stand out in the industry.    Connect with me here: https://paulcopcutt.com/ https://www.facebook.com/paulcopcutt/ https://www.linkedin.com/in/paulcopcutt/ https://twitter.com/paulcopcutt https://www.instagram.com/paulcopcutt/ https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Other episodes you'll enjoy: Investor Jitters? Location Intelligence: the Real Estate Investors' Secret Weapon with Thomas Walle https://paulcopcutt.com/episode142/ Welcome to Real Estate Investor Content Marketing https://paulcopcutt.com/episode141/ LinkedIn Unleashed: Turbocharge Your Real Estate Brand https://paulcopcutt.com/episode140/   Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business  https://bookme.name/paulcopcutt/bb

Do you want to stand out in a crowded real estate market and make more successful deals? I will be sharing a solution that will help you achieve this desired outcome. By consistently creating valuable content, you can attract attention to your deals and make more connections, ultimately leading to increased success in your real estate investments. Unleash your content marketing wizardry and make your real estate deals impossible to ignore with my goal of helping you stand out in a crowded market and attract more connections. Does this sound familiar? You've been told to simply post your real estate deals on social media and wait for investors to reach out. However, you're feeling the pain of being lost in a sea of similar posts, struggling to attract attention and make meaningful connections. It's time to rethink your approach and master the art of content marketing to stand out and make more deals.   When you focus on content marketing, amazing things can happen. You'll connect with your audience, you'll make more deals and you'll become a respected real estate investing community figure - Paul Copcutt  Tune in as we uncover the surprising turn that led to a game-changing transformation. You won't want to miss the journey of realization and rebirth that's set to empower real estate investors like never before.   Stay tuned to discover how this shift in focus is poised to unlock a world of opportunities and how you can be a part of this transformative journey. Are you ready to embark on a new chapter of success in real estate content marketing?   Listen to the full episode here https://paulcopcutt.com/episode141/ or go to your favourite podcast player.    Connect with me here: https://paulcopcutt.com/ https://www.facebook.com/paulcopcutt/ https://www.linkedin.com/in/paulcopcutt/ https://twitter.com/paulcopcutt https://www.instagram.com/paulcopcutt/ https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Other episodes you'll enjoy: LinkedIn Unleashed: Turbocharge Your Real Estate Brand https://paulcopcutt.com/episode140/ Maximizing Your Real Estate Marketing Impact During Uncertain Times https://paulcopcutt.com/episode139/ Cracking the Code of Connection: Expert Strategies for Building Relationships After Events https://paulcopcutt.com/episode138/   Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business  https://bookme.name/paulcopcutt/bb

EPISODE 135: Are you among the many real estate investors who neglect their personal branding? I hate to break it to you, but you're probably losing out on many deals because of that… That's why today, we'll dive into personal branding for real estate investors with expert Paul Copcutt! Paul runs a personal brand marketing agency focused on real estate investors. He helps his clients build strong personal brands and draw attention to their businesses, securing more deals and revenue for them.  Want to get noticed, attract opportunities, and grow your business? Then this episode is for you! Tune in.  Key Takeaways: 00:00:00 Intro  00:05:25 Personal branding in the real estate investor space 00:09:50 How to conduct a personal branding assessment  00:13:01 The elements of a successful personal brand 00:15:47 Branding and networking events 00:23:23 Outro  —   Check out Paul Copcutt:  

Do you want to unlock the untapped potential of LinkedIn to boost your visibility and drive business growth in the real estate industry?  Look no further because I have the solution that will help you achieve just that.  I share a game-changing strategy that will enable you to harness the overlooked power of LinkedIn and experience remarkable results for your brand. Get ready to tap into the hidden opportunities and unleash the full potential of this professional networking platform to take your business to new heights. You can't be everything to everyone. Spend time understanding who your target audience is, what you do for them, and how you can influence that group. By focusing on a specific audience, you'll have a better chance of building relationships and attracting the right investors. - Paul Copcutt In this episode, you will be able to: Boost your business success with a strong personal brand that sets you apart from the competition. Unleash the power of email marketing to supercharge your real estate business and connect with clients in a personal and impactful way. Discover the untapped potential of LinkedIn to expand your professional network, build authority, and attract high-quality leads. Establish yourself as a thought leader in the real estate industry through the engaging and influential medium of podcasting. Create a website that captivates your audience, conveys your unique message, and converts visitors into loyal clients. In this episode, host Paul Copcutt discusses the importance of creating, marketing, and promoting an effective personal brand in real estate investing. He also walks through the three-step process of branding, highlighting key aspects such as understanding your target audience and differentiating yourself from the competition. He provides insights into leveraging different media platforms like LinkedIn or Instagram for brand promotion and also highlights the power of email and websites for improving online presence. He emphasizes branding basics, the importance of consistency and authenticity, and the effective use of social media for real estate brand promotion. The episode offers actionable advice and insight into modern marketing and branding strategies essential for real estate success. If you'd like to get all the recommended resources by our podcast guests to help you build and grow your business, click here to access the complete resource list: https://subscribepage.io/pcunlimitedresourcelibrary.   Connect with me here: https://paulcopcutt.com/ https://www.facebook.com/paulcopcutt/ https://www.linkedin.com/in/paulcopcutt/ https://twitter.com/paulcopcutt https://www.instagram.com/paulcopcutt/ https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Other episodes you'll enjoy: Maximizing Your Real Estate Marketing Impact During Uncertain Times https://paulcopcutt.com/episode139/ Cracking the Code of Connection: Expert Strategies for Building Relationships After Events https://paulcopcutt.com/episode138/ Elevate Your Marketing Game: The Role of Storytelling https://paulcopcutt.com/episode137/   Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business  https://bookme.name/paulcopcutt/bb

If you're feeling overwhelmed and exhausted from constantly juggling a multitude of tasks, only to find that your productivity and business growth are stagnating, then you are not alone! You may have been attempting to do everything yourself, believing that no one else can handle your business as well as you can. However, instead of the desired result of increased efficiency and free time, you find yourself trapped in a never-ending cycle of stress and limited progress. Invest in yourself and don't be afraid to pay for services that will help you improve. - Paul Copcutt In the latest episode of Personally Brandtastic, Paul Copcutt spills the secrets to boosting your personal brand, expanding your network of potential investors, and leveraging the power of email lists and social media platforms. But here's the real game-changer - he also reveals how hiring and effectively managing virtual assistants can revolutionize your productivity and take your business to new heights. In this episode, you will be able to: Boost your real estate investing success with a powerful personal brand. Forge strong connections with potential investors to accelerate your business growth. Unleash the potential of email lists to maximize your real estate investment opportunities. Unlock the power of social media platforms to skyrocket your real estate investing success. Effortlessly streamline your business by hiring and effectively managing virtual assistants.   If you'd like to get all the recommended resources by our podcast guests to help you build and grow your business, click here to access the complete resource list: https://subscribepage.io/pcunlimitedresourcelibrary. This was a recording from my interview on the Rene Masse Podcast. Get more details here; https://www.youtube.com/@realestaterene/ Reach out to René Masse Investor Focused REALTOR Rock Star Brokerage facebook.com/renepaulmasse renepaulmasse@gmail.com   Connect with me here: https://paulcopcutt.com/ https://www.facebook.com/paulcopcutt/ https://www.linkedin.com/in/paulcopcutt/ https://twitter.com/paulcopcutt https://www.instagram.com/paulcopcutt/ https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw This episode has been brought to you in part by Travelluxe Airbnb Management - https://www.travelluxepropertymanagement.com/ Telephone Numbers: 289-273-3822 (ON)  Call 604-330-5800 (BC)  Call 587-317-5923 (AB)  Call 902-706-8497 (NS)  Other episodes you'll enjoy: Cracking the Code: Millennial & Gen Z Marketing Secrets https://paulcopcutt.com/episode135/ Grow Your Real Estate Business: The Secrets to Successful Personal Branding https://paulcopcutt.com/episode134/ The Art of Guest Podcasting: Elevate Your Personal Brand https://paulcopcutt.com/episode133/   Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business  https://bookme.name/paulcopcutt/bb

Paul Copcutt, a personal brand development expert and the host of the Personally Brandtastic Podcast, unveils the unexpected twist that propelled him towards uncharted levels of success. This episode will leave you hanging on the edge of your seat, eagerly awaiting the secrets that will revolutionize your personal brand in the competitive world of real estate. In this episode, you will be able to: Learn the power of personal branding to stand out in a crowded real estate market and attract more business opportunities. Discover the importance of building trust and engagement with your audience to establish long-lasting relationships that increase visibility and referrals. Find out how leveraging virtual assistance can help you efficiently grow your real estate investment business by freeing up time for more critical tasks. Understand the impact of podcasts as a marketing tool and how they can help you reach a wider audience, position yourself as an expert, and generate leads. Learn strategies for prioritizing time and focus in a world of distractions to maximize productivity and achieve your real estate investing goals. A while ago, Paul was a guest on the Note Closers Show, hosted by the talented Scott Carson https://weclosenotes.com/note-closers-show-podcast/ In this episode, they have a great conversation and share valuable insights on how real estate investors can establish a solid personal brand that sets them apart. If you'd like to get all the recommended resources by our podcast guests to help you build and grow your business, click here to access the complete resource list: https://subscribepage.io/pcunlimitedresourcelibrary.   Connect with me here: https://paulcopcutt.com/ https://www.facebook.com/paulcopcutt/ https://www.linkedin.com/in/paulcopcutt/ https://twitter.com/paulcopcutt https://www.instagram.com/paulcopcutt/ https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw This episode has been brought to you in part by Travelluxe Airbnb Management - https://www.travelluxepropertymanagement.com/ Telephone Numbers: 289-273-3822 (ON)  Call 604-330-5800 (BC)  Call 587-317-5923 (AB)  Call 902-706-8497 (NS)  Other episodes you'll enjoy: The Art of Guest Podcasting: Elevate Your Personal Brand https://paulcopcutt.com/episode133/ Build Your Personal Brand: Top Tips for Real Estate Businesses https://paulcopcutt.com/episode132/ Conquer the Camera: Kerry Barrett's Guide to Overcoming Your Fears https://paulcopcutt.com/episode131/   Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business  https://bookme.name/paulcopcutt/bb

Paul Copcutt, a personal brand development expert, shares his journey from a career in sales and marketing to entrepreneurship and his unexpected entry into real estate. He explains how personal branding has become a crucial asset for real estate professionals. Paul underscores the importance of creating a personal brand that distinguishes individuals from their competitors and attracts the right opportunities. He also debunks common myths about personal branding, emphasizing that it's more than just having a social media presence.  In this episode, you will be able to: Establishing and managing a personal brand to become the go-to expert in the real estate industry. Standing out in the crowded real estate market by differentiating yourself and showcasing your unique value proposition. Taking a holistic approach to personal branding that goes beyond just social media, including networking, content creation, and community involvement. Leveraging a niche market to attract the right clients and build a reputation as a specialist in a specific area of real estate. Gaining valuable insights and strategies for building a strong personal brand in the real estate industry from experienced professionals who have successfully done it themselves. A while ago, Paul was a guest on the Commercial Real Estate Academy Podcast, hosted by the talented Raphael Colazzo and Jeff Walston https://www.creacademypodcast.com/ In this engaging conversation, they explored the significance of personal branding in the world of real estate and how it can be a game-changer for your career. Plus, get ready to glean some valuable insights and tips for succeeding in the ever-evolving world of real estate investing. If you'd like to get all the recommended resources by our podcast guests to help you build and grow your business, click here to access the complete resource list: https://subscribepage.io/pcunlimitedresourcelibrary.   Connect with me here: https://paulcopcutt.com/ https://www.facebook.com/paulcopcutt/ https://www.linkedin.com/in/paulcopcutt/ https://twitter.com/paulcopcutt https://www.instagram.com/paulcopcutt/ https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Other episodes you'll enjoy: Conquer the Camera: Kerry Barrett's Guide to Overcoming Your Fears https://paulcopcutt.com/episode131/ Building Your Brand Through Podcast Guesting https://paulcopcutt.com/episode130/ Maximizing Returns in Real Estate: The Role of Architects and Designers https://paulcopcutt.com/episode129/   Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business  https://bookme.name/paulcopcutt/bb

Embarking on the journey to building a strong brand foundation entails significant exploration and discovery. Initially, it is essential to dive deep into understanding the vision and purpose that drive the real estate investor. Additionally, identifying values and passions that align with the business provides a foundation for the brand's authenticity, which resonates with the target audience. This coupled with the other 2 steps of a 3 step process helps real estate investors make informed decisions and tailor marketing strategies to enhance brand visibility. "Marketing is how to get their attention, but personal branding is why they choose you."  Listen in as host, Paul Copcutt shares his thoughts on the three-step process and model called REI. This acronym stands for reveal and research, engagement and explanation, and influence and impact. In this episode, you will be able to: Pinpoint your unique real estate investing brand foundation for lasting success. Master multi-channel engagement to captivate your target audience. Cultivate a pro-grade online presence that sets you apart as a real estate investor. Craft magnetic marketing messages that draw clients like a magnet. Ascend to thought leadership status within the thriving real estate industry. If you are struggling to make an impact in the market, listen as Paul Copcutt helps you discover the power of developing engaging marketing messages.    Connect with me here: https://paulcopcutt.com/ https://www.linkedin.com/in/paulcopcutt/ https://www.facebook.com/paulcopcutt/ https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw https://www.twitter.com/https://twitter.com/paulcopcutt   Other episodes you'll enjoy: Unlock the Power of Video Marketing https://paulcopcutt.com/episode107/   Mastering Pay Per Click Advertising: Boost Your Brand & Conversionshttps://paulcopcutt.com/episode106/ Maximizing Content Marketing Strategies: Validate, Deliver Live, Develophttps://paulcopcutt.com/episode105/   When you're ready here is how I can help you; Work with me and my team on defining and growing your personal brand and building your business. Let's set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb

Paul Copcutt is a brand and marketing strategist and coach who loves to help people identify what makes them unique and show them how to leverage and communicate that for professional and personal success. He specifically works with real estate investors and related professionals who want to stand out from the crowd and attract the […] The post The Path to Your Brand Identity first appeared on Sarah Larbi Developments.

On the podcast, Paul Copcutt interviews Laura Stewart about why branding is important for real estate business owners and professionals. Laura explains that everyone has a brand, which is their reputation, and that branding yourself with intent can help you control how you are perceived by others. Laura also discusses how choosing the right brokerage can help you brand yourself, and how being top of the funnel allows you to speak about a variety of topics. Your personal brand allows you to be authentic and connect with other people. It also allows you to take your life in many different directions. To get started, ask your friends and family for their thoughts on your personal brand. In order to build a successful personal brand, it is important to start by leaning into your natural personality. This will allow you to better connect with your target audience. Additionally, it is beneficial to ask clients or potential customers for feedback in order to get a better understanding of how you are perceived. The funny guy realtor example is a great illustration of how being yourself can actually attract the right kind of clients. It's important to remember that not everyone will like or understand your sense of humour, but that's okay. The people who do will be the ones you want to work with, and they'll be the ones who are most likely to use your services. Real estate agent and content creator Laura Stewart offers some advice on building a personal brand. She suggests that agents learn from experts in order to improve their skills, and that content creation can be a great way to build a personal brand. If you want to be an influencer, you need to create content. However, you also need to do other things to run your business. Content creation is not going to be enough. You need to prospect, market, and show clients around. It is also important to create micro-content from your macro content so that you are omnipresent online. It is okay if you are not good at something when you first start. Everyone has to start somewhere and it takes time and effort to improve. Don't worry about putting out perfect content at first, just start somewhere. Your friends and family will be your biggest supporters and it is okay to let people see you grow. There are also many resources available to help you get started with creating content. Paul and Laura discuss the importance of confidence when speaking on camera. Stewart argues that scripting can actually do more harm than good, as it can throw you off if you forget even one word. Instead, she suggests that people should try to be more of themselves and speak from the heart. This person is discussing how dressing down for work (e.g. on casual Fridays) can actually help you stand out and build better relationships with clients. They suggest that dressing to reflect your true self will make you feel more proud of your accomplishments. Laura talks about their business partner, Jas Thaker, and how they have seen him progress over time. They say that he has gone from someone who was trying to be more polished to someone who has embraced who he is and that this is an incredible journey to watch. They also mention that Jas has inspired them to get out of their own way and start their own journey of creation. There is a lot of opportunity for real estate investors to brand themselves online and attract joint venture partners. However, real estate agents who are just getting started are at a disadvantage because they are behind in content creation. Those who are consistent and produce a lot of content will eventually rise to the top. Laura Stewart believes that TikTok is a great place for people to put out content right now because the platform is growing quickly and is based on interests rather than who follows who. However, she notes that Instagram is currently saturated and difficult to gain momentum on. Facebook fan pages are another great option for content creation. Paul and Laura discuss the importance of putting in the work in order to see results. Laura mentions that she uses an app called Habit Tracker to help her stay on track with her goals and also discusses the importance of finding hacks to free up time and being consistent with one's habits, highlighting the importance of mindset and accountability in order to improve one's habits. They mention that a tool that can be helpful in this process is tracking one's progress. They also recommend being open-minded and constantly learning in order to figure out what works best for each individual. Laura gives advice on how to achieve success, saying that confidence is important but that people should also just get started and not wait for the perfect time. They say that momentum is key and that by just doing something, even if it seems like you're flailing around at first, you will eventually find success. Get in touch with Laura  Follow on TikTok https://www.tiktok.com/@laurastewartto From the Ground Up Media https://www.ftgumedia.com/ Get in touch with Paul https://paulcopcutt.com/  

When they get started in real estate investing, the dream for many is to quit their 9-5 and become full-time investors and customize their lives. But how can you do that confidently and successfully?  This week's podcast guest, Jared Henderson was able to flip a property in January this year which gave him the cushion to take that step after 10 years of building his portfolio to 23 doors. In this episode Jared shares his journey, his focus on student rentals and how he has switched his approach with the recent market downturns and rising interest rates. He also shares the importance of not only being able to analyze a property for one strategy but ensuring you have a plan B with such a volatile environment that is likely to be around for a while.  In this episode you will learn about: Getting started in real estate investing and growing to 23 propertiesThe changing student rental market How to address non-cash flowing propertiesGoing full-time into real estate investingHow to analyze a flip in today's marketDelegating non-business building tasksThe balance of education and taking actionNetworking and investing remotely Get in touch with Jared HendersonInstagram: @jaredh55 This episode has been brought to you in part byBlack Jack Contracting Inc - https://blackjackcontractinginc.ca/Paul Copcutt - https://paulcopcutt.com/BM Select - https://bmselect.ca/

Developing a brand that is true to you and reflects what you are trying to portray is important, but the way your brand is perceived by others is of greater importance.  However, how do you find out how your brand is being perceived?  You can ask your network and trusted family and friends, but chances are they won't give you the information you would need to better your brand. Asking anonymously would do the trick but how do we do this?  Well, an old-fashioned survey might just do the trick, with some modern twists!  Creating a 360 survey and sending it to the right people can produce exceptional data points that can help you understand your brand better so your brand is received by others the way you intend it to. People tend to give more honest answers when asked anonymously, so this is a great chance to get the feedback you need to develop a successful brand.  In today's episode, we are talking about just that!  The benefits of creating a 360 survey, how to pose the questions, who to send it to, how to interpret the data, and much more! This survey is an essential building block for your brand that can catapult your brand further. Tune in for a highly informative episode where our host, Paul Copcutt, will be walking you through everything you need to know to be successful in creating and implementing a 360 survey for your personal brand! Topics discussed in this episode: Understanding how your personal brand is perceived 360 survey to receive anonymous feedback on your brand Importance of picking the right people to do the survey Examples and challenges with the 360 survey What is considered a good response rate How to deal with a low response rate Attributes that are used to describe you A breakdown of the skills listed in the survey How to understand the data that comes out of the survey Importance of a self-assessment What are differentiators and how their importance The core part of the initial brand foundation Head to Apple Podcasts to listen to more episodes! Connect with Paul Copcutt: Website LinkedIn Email

As more of us return to in-person networking and even as we continue to network online, one of the things that we consistently struggle with is what do we say? Particularly when somebody comes up to you or asks what is it that you do? Why you've got to check out this episode: Learn how to make your personal brand and message memorable so you impact people to do business with you and make you top of mind for referrals. Find out how to articulate a 30-second message that gets straight to the point and still genuinely connects. Learn how to network in a way that changes relationships and grows your business without being "sales-y." It's challenging to make people stop and notice you in this busy and noisy world. When you do, you can truly resonate with people and make a difference. You don't need to make the hard sell. A genuine connection is what people want first. What does it take to get people to pay attention, sit up, listen, elicit curiosity, and say, 'I want to know more?' and start a conversation that ditches the pitch and truly connects? In this episode, Laura Templeton shares the importance of your 30-second message for conversations and content. She gives tips for taking the fear out of public speaking, and she teaches how to answer "So, what do you do?" with clarity and confidence. In addition, she also shares how you can make a marketing arm out of your network at no cost, just leveraging the relationships that you've built. 3 Rs Read Resource Reflect Read: The Compound Effect by Darren Hardy Resource: Otter.ai Reflect: "You alone are responsible for what you do, don't do, or how you respond to what's done to you." - Darren Hardy As an International Speaker, Author, and Communications Consultant, Laura Templeton, Founder of 30 Second Success, works with inspiring business owners and professionals who understand the power of networking and want to make the most of their connections with an impactful 30-second message that leads to deeper conversations and opportunities. Through workshops and corporate speaking engagements, Laura inspires audiences to dig deep and find the words that define who they are and how they serve others. Helping business owners and professionals "ditch the pitch and start connecting" is her passion and her mission. Ditch the pitch and start connecting: https://30secondsuccess.com/ Visit Laura's website, 30 Second Success, and connect with Laura on social @30SecondSuccess Business Optimizer: Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd? The first step is to understand where your business stands right now. You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues. Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com Topics Covered: 03:37 - The biggest thing to remember when networking 04:58 - What should be in your 30-second message, and what is it intended for? 07:54 - The one thing that turns people off and how to make yourself as a resource that people can refer 09:50 - Making your message memorable in 30 seconds 15:03 - What preparation can do for your presentation 16:07 - Simple formula that employers can teach their people when sending them out to networking events 18:46 - Creating a goal behind every call to action you make 23:37 - Knowing what your ask would be when the opportunity presents itself 25:04- What is that one thing people miss when creating a pitch, and how do you truly connect 28:03 - Important thoughts on social networking 31:38 - Sharing interesting thoughts about LinkedIn and some branding tips 34:52 - What else can you use your 30-second message for 36:26 - Getting your brand to be remembered 37:39 - A brand she favors as it speaks of service and quality 38:14 - What book does she read every so often? 40:20 - One quote she truly relates to Key Takeaways: "In that in-person networking arena, it's all about connecting." - Laura Templeton "Your message is not a sales tool. It's an invitation, a door opener to get people to want to know more about you and what you're doing, and whom you serve." - Laura Templeton "Our networks are intended to connect us. It's really about connecting, and it's almost like an evolution where people are looking to figure out how I can connect you with and whom I can connect you with. We've become a community of connectors." - Laura Templeton "When we take the mentality of what can I get out of this away and start to pour into people and say, 'How can I help you?' 'What can I do for you?'; there is so much amazing transformation that happens in your business and in your network." - Laura Templeton "What is your ideal client passionate about overcoming to move forward in their business? That's that emotional, sweet spot that many people miss when creating a pitch." - Laura Templeton

  People will often say they make a buying decision based on a gut feeling or reaction. It's probably more likely they will do that around the initial reaction but it's much more likely a lot more thought and activity happens before that final sale is made. With so much technology available at our fingertips we have a lot that can help us Why you've got to check out this episode: Learn how to use intention and strategy for your brand with the customer in mind and not just what you feel and like. Understand one foundational branding piece of a process that will help you to see if your brand works or not. Discover one social media platform that gives you opportunities for lead generation and is long-term based instead of just focusing on what works for the moment. You risk putting off your target audience with the colours you use if you don't do it intentionally at the get-go. In choosing a brand colour, we need to have the customer in mind and not have our colour preference get in the way. Otherwise, you end up confusing people and lose the chance of converting them. The same is true with all your other marketing assets, like your website and social media platforms In this episode, Stephanie Riel shares how you can make your brand look and feel cohesive and aligned with what it is intended for so it serves you down the road. She talks about understanding the psychology behind your brand colour and making things possible for people to clearly identify with you and easily develop that know-like-trust factor. Stephanie gives tips on making your website as frictionless as possible, so people stay longer, become engaged, and ultimately convert. She also shares how, in all your touchpoints, you don't stop at just giving value but learn how to nurture your leads and be consistent about it and that's how you convert them. 3 Rs Read Resource Reflect Read: The E Myth: Why Most Businesses Don't Work and What to Do About It by Michael Gerber Resource: fireflies.ai Reflect: "A brand is what people say about you when you're not in the room." - Jeff Bezos Stephanie Riel is a brand strategist and marketing consultant and the founder and CEO of RielDeal Marketing. Stephanie started her first business at the age of 22 - before she had even graduated college. Since starting that first business, she has spent more than a decade supporting everyone from small businesses to Fortune 10 companies in the e-commerce, health and wellness, technology, real estate, fitness, beauty, and retail industries to build and grow their businesses by crafting a marketing strategy that drives visibility, generates leads and nurtures those leads to convert. In her personal time, she enjoys taking vacations to the beach, focusing on personal development and wellness, and soaking up every special moment with her two dogs, Hops a rescue and Teddy the Schnoodle. Get a Data-Driven Overview of Your Marketing with a Brand Diagnostic: https://www.rieldealmarketing.com/brand-diagnostic Podcast Listeners can use the code REI200 to get $200 off this signature service. Business Optimizer: Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd? The first step is to understand where your business stands right now. You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues. Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com Topics Covered: 03:20 - Understanding the psychology behind brand color 04:42 - The intention and strategy behind picking a color mostly everyone is using 05:32 - How to stand out and get differentiated with a color 07:28 - Creating a solid and cohesive brand look 08:33 - Wearing and showcasing your brand color in all your collaterals 11:08 - How to deal with letting a client know she needs to change brand colors 13:12 - One free tool that helps in analyzing data about your brand 15:22 - What you should avoid doing on your websites 19:07 - Valuable thoughts on Tiktok and how you should find a platform that works best for your content and your audience 20:39 - Cautioning on vanity metrics 22:10 - Getting conversations off social media accounts into your very own media platforms 22:59 - Important thoughts on paid advertising and where you can see opportunities for your brand visibility and awareness 25:40 - What opportunities abound in Pinterest for real estate investors 31:47 - Advice for someone taking a second look at his brand and for someone starting to build a brand 33:50 - A brand she loves for being true to himself 35:29 - One impact business book she reads 36:58 - One helpful resource for a remote team 39:23 - A quote that resonates well with Stephanie as it encapsulates what a brand is all about Key Takeaways: "Whenever we're talking about anything branding, we talk about who their ideal customer is; it's not about the business owner or the individual who's creating the brand." - Stephanie Riel "If we have much confusion, or we're using red here and blue here and then yellow on something else, people are going to get really confused, and in today's noisy marketplace, they're going to jump ship and go to another provider that makes it really clear and simple." - Stephanie Riel "The easier that we can make things for our intended audience, whether that's how many clicks or how many form fields they have to fill out, to submit an inquiry or to get a contact, we have to keep it as frictionless as possible." - Stephanie Riel "That's where that missing piece is; we often put out that lead funnel, the lead magnet, and we think everyone's just going to flock to it. But it's that consistency, different touchpoints that we can continue to nurture and stay top of mind in this noisy world; that's how we can stand out." - Stephanie Riel  

  We have all heard that to communicate effectively, engage with people and build your business you need to be doing video. But if you are anything like me I can always find an excuse to not produce a video. Even though part of what I do is I speak for a living. Why you've got to check out today's episode: Find out how to create strategic video content that saves you time and money without having it go viral.   Hear about brilliant tips on getting started and creating videos that position you as the expert and authority at what you do and elicit engagement from your audience.   Learn about the critical steps for video strategy, so you do your content right and align it with your systems and business goals.   Video is one topic that people get apprehensive about doing. What could be stopping you from doing videos? Is it pressure from consistently coming up with video content, or is it about fear of not coming up with a video that goes viral? Perhaps, not having time adds to your reasons. But before coming up with some more excuses, let's listen to our guest's insights first as she addresses your struggles and all your other video concerns. Today, on the REI Branded podcast, Suzanne Glover shares how you can successfully use video to sell an intangible product, as in the case of real estate investors, even without your video content going viral. She recommends video content ideas to engage your audience and grow your business. She also shares how you can incorporate videos into your customer journey sequence and create a system around the vehicle you use video for. With that said, you can use your influence as the authority and expert in your niche and impact your audience and your real estate investing business' bottom line. 3 Rs Read Resource Reflect Read: Breakthrough Advertising by Eugene Shwartz Resource: Kartra Reflect: "The secret of getting ahead is getting started. The secret of getting started is breaking your complex, overwhelming tasks into small manageable tasks and starting on the first one." Mark Twain Suzanne Glover is the author of Be a Video Influencer: Reinvent Your Life and Business As A Midlife Movie Star. She is a professional actress, sales pro, and internet marketer who combines 35 years of experience in these areas to help you strategically leverage video to grow your business and career and enhance your personal life with more success! Suzanne has gained recognition in the TV/film industry with award-winning work. She has not only taught industry secrets for the top-level Screen Actors Guild but has also successfully taught people like you how to connect through the camera and sell successfully in the new virtual world so you can use video to increase your bottom line in business. Even more importantly, Suzanne has been through the midlife dilemma where she had to keep her business alive while stretching herself to meet the challenges of midlife responsibilities. Her mission now is to help you successfully use video to survive in business as well as simplify the process so you can integrate video into your busy life!   Get your FREE ebook copy: Be a Video Influencer. Click here: https://suzanneglover.kartra.com/freebook Go to Suzanne's website where you can: Learn more about her How To Sell On Video program, or Schedule a call with her. Connect with Suzanne Glover:   https://www.suzanneglover.com https://www.linkedin.com/in/suzanne-glover/ https://www.suzanneglover.com/freebook   Topics Covered: 03:30 - Using video for your marketing to save time and make money 10:32 - Overcoming the pressure of having a viral video content 12:56 - Recommended ideas for your video content 17:56 - 3 Important steps to creating a video strategy 20:38 - Talking online versus offline 22:39 - How things have become on video during the pandemic 24:27 - The three essential things to think about when you decide to show up on video for your audience 26:52 - Selling an intangible on video 31:30 - Tips on how to take video from your phone camera, including before and after video ideas 34:36 - Golden tips around video scripts 39:04 - The best length for video 42:38 - What real estate investors can take away from this video sales strategy 44:12 - More tips on creating personalized videos 45:21 - An important tip when getting started with videos 46:38 - Her favorite personal brand 47:02 - Book resource she loves reading 48:01 - A tool she loves using 48:56 - Where to get Suzanne's 7-Step Formula for Video Influencing Key Takeaways: "Ignore the excuses that are coming up, like camera anxiety, and dig down deep and say, "Okay, I'm going to do this." - Suzanne Glover "When you start learning the tricks of the trade, camera anxiety goes away." - Suzanne Glover "What we need to think about when we're doing video is to not get caught up in the online hype around it. Here are the rules; look good. Don't just be a dark face on the bottom of your screen; take it seriously, and get a professional background so people will take you seriously." - Suzanne Glover "Don't listen to online advice about how to market it in general because viral is not necessarily good. If you do it strategically, you can do a customer journey." - Suzanne Glover "You need to do video, and you need to be strategic because it saves you time and money. And it actually boosts you faster." - Suzanne Glover "Practice makes it permanent." - Suzanne Glover Additional Resource:   Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit.   That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com  

Everybody has a story to tell. Part of your personal brand makeup comes from the stories, the things that happen to you that define who you are. And today, on the REI Branded podcast I just want to share a couple of stories and give you some insights into what you could be doing to understand more about you, and then how you could use that in your stories, and communicating your personal brand. Why you've got to check out today's episode: Learn how to find pivotal moments in your life that help you create your personal brand story. Find out about a personal brand assessment tool that helps in getting feedback from other people as to their perceptions of your personal brand. Learn how to use the tool to discover your personal attributes categorized into two areas that get you considered and that differentiate you. Topics Covered: 01:08 - Paul's defining moments in life that help characterize his personal brand 07:21 - One element that can help you zero in on your personal brand 09:46 - Two types of attributes that people use to describe you and how this helps in getting clarity around your personal brand 10:26 - How to use the assessment tool and the questions asked in the tool to help you dig down into your personal brand Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit.   That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com  

The part of branding most clients want to get going on is the marketing. But as my podcast guests, this week highlighted, the number one biggest mistake in the world that somebody can do is market themselves before their brand is built. My guests don't just point out what 90% of personal brands do wrong; they also share their 3 step process for defining and building a great real estate brand. And part of that is the brand identifier. Why you've got to check out this episode: Find the three most important elements in your personal brand that will help you thrive in business. Discover the HEAP formula to figure out your ideal customer so you communicate a message that they can relate to. Know the five questions to ask to define your personal brand clearly and have your marketing efforts resonate with your target audience. To thrive in your real estate investing business, don't fall into the trap of marketing first without building your brand. It's like firing in all directions and not aiming at a target and you get nowhere. And in the real estate industry filled with people offering the same services, how can you catch attention? You need to hone in on your personal brand and get clear about it. When that is taken care of, everything else follows. In this episode, on the REI Branded podcast, Tonya Eberhart and Michael Carr could not stress enough how important building your personal brand is before anything else. Experience teaches them, and even logic would show, that dialing in on your personal brand, to which niching down also has a lot to do with it, will get you much further down the road in your business. Here they share their 3D process of drilling into your personal brand and coming out with something truly differentiated that really sets you apart from the rest, making you recognizable and relatable to people. 3 Rs Read Resource Reflect: Read: The Power of Your Subconscious Mind by Joseph Murphy Influencer: The New Science of Leading Change by Joseph Grenny Resources: Zoom Google Drive Reflect: "If you change the way you look at things, the things you look at change." - Wayne Dyer "Prosperity favors the bold, so be bold." - Michael Carr   Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of four personal branding books, a speaking series, and personal branding programs that are designed to help serious professionals differentiate themselves. Michael Carr is America's Top Selling Real Estate Auctioneer and the Abundant Life Broker. During his 28 years of experience, he has been actively involved in over 78,000 transactions and licensed in as many as 31 states in the continental U.S. as a broker and an auctioneer.. Michael first met Tonya in 2013 when he became a client. He immediately put her exclusive personal branding concepts to work at his brokerage. As a result, his real estate business quadrupled over the next year and continues to grow in recognition, revenue, and recruitment. On the heels of that success, they decided to co-author BrandFace® for Real Estate Professionals, becoming the #1 international bestseller on Amazon. And today, he is a partner and the COO of BrandFace®. Schedule an exploratory call with their team and/or learn more about their different types of programs: https://www.discussyourbrand.com/ Connect with Tonya Eberhart and Michael Carr: https://brandfacestar.com/ https://brandfacerealestate.com/ https://www.linkedin.com/in/tonyaeberhart/ https://www.linkedin.com/in/mikecarrinc/ https://www.instagram.com/brandfacestar/ https://twitter.com/brandfacestar https://www.youtube.com/brandfacestar https://www.facebook.com/brandfacestar Topics Covered: 03:12 - Doing business with a person, not with a logo 05:43 - One biggest challenge of business owners when it comes to their personal brand 07:50 - Understanding the importance of niching down 09:00 - Figuring out your personal brand's point of differentiation 10:17 - Criteria you can use to identify your ideal customer 13:01 - How to recognize your personal brand's attributes as well as those of your ideal client 15:10 - Using brand identifiers to catch attention 17:53 - Biggest mistake people make in marketing and in real estate 23:44 - Why do real estate investors having one or two properties, solopreneurs, and small business owners should think about building their personal brand? 25:25 - Going through the 3D process of honing in on your personal brand 30:24 - Headshot recommendations for different social media platforms 33:00 - Getting efficient and effective with the content that you put out there [also talking about the idea of brand infusion] 38:52 - How to not have competition 43:55 - Molding the audience and having that influence 46:08 - A personal brand favored for being a stellar businesswoman 48:35 - The books Tonya and Michael for them and of which they recommend 50:44 - Tools they enjoy using as it allows them to meet people across the globe and make things work seamlessly 52:49 - Tonya and Michael's favorite quotes Key Takeaways: "If you try to help everyone, you'll just help yourself right out of business. Those who do understand it [niching] thrive in their business." - Tonya Eberhart "You got to have those three things -- a good point of differentiation, an idea of who your ideal customer is. So you know how to speak to them. And in that requires nice niching down a little bit." - Michael Carr "You have to live, eat, sleep, breathe that brand if you want that brand to be built." - Michael Carr "You can't do everything, and you can't please everyone, and you can't work with everybody." - Tonya Eberhart "It is not just figuring out that you excel in this area. You have to excel in an area where the ideal customer you want to attract appreciates, and will resonate with you." - Tonya Eberhart Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit.   That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com

When it comes to personal branding I often encourage clients to think about their Why first. Their purpose. But my guest this week, Suzanne Tulien, made me think about this differently and actually finishes her personal brand process with Why. Why you've got to check out this episode: Find a methodology that helps you with brand clarity, so you can scale and grow regardless of market and economic conditions. Discover three essential characteristics that will drive success for your brand. Know what makes you stand out from the rest and, most importantly, how to build a connection with your audience so they take action with you. Most entrepreneurs are marketing even before defining their brand. No wonder they're wasting money, time, and effort on something that isn't working. How can you create a brand that stays around and lives through outside forces beyond one's control? Today on this episode of the REI Branded podcast, Suzanne Tulien shares the clarity and DNA that should be embedded in your brand makeup for an unshakeable foundation. Added to that are the essential characteristics and elements that make your brand stand the test of time. She also doubles down on the importance of focusing on one's unique attributes, letting them consistently stand out in what you say and do, making you relatable to people. That way you don't chase clients, instead they will come to you. 3 Rs Read Resource Reflect: Read/Listen: Huberman Lab podcast Resource: Slido Reflect: "Marketing might get you prospects in the door, but it is your brand that keeps them coming back." - Suzanne Tulien Suzanne Tulien is a Brand Clarity Expert and Founder of Brand Ascension. She is also an International Speaker and Author. Like you, Brand Clarity Expert, International Speaker, and Author, Suzanne Tulien, notice the variety of creative ways people are 'branding' themselves both consciously and unconsciously. With over two and a half decades of strategic communication, employee brand engagement, and internal brand development, Suzanne's inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and advocacy long-term. Because her Brand DNA approach is radically different, she is paving the way for companies and personal brands to elevate their value position and reduce marketing costs while growing market share. Suzanne has been interviewed on podcasts all over the world. As an international speaker and certified trainer, she thrives in front of live audiences and virtual environments. As an author of The 6 Myths of Small Business Branding and co-author of Brand DNA; Uncover Your Organization's Genetic Code to Competitive Advantage, also published in China, and her latest book Personal Brand Clarity: Identify, Define, and Align to What You Want to Be Known For…she is helping to pave the transformational highway to grow by conscious, strategic design; not by DEFAULT! FREE Personal Branding Toolkit: https://brandascension.com/kickstarter-tool-kit-for-brand-building/ Online Course: www.PersonalBrandPresence.com Connect with Suzanne Tulien: Website: www.BrandAscension.com YouTube Channel: https://www.youtube.com/channel/UC0Xr8GUiQsriW9BYIhQuQ0g/ Check out Suzanne's personal about section mentioned on the podcast Topics Covered: 03:04 - How does branding differ from marketing? 06:01 - A methodology she uses to help with brand clarity 08:28 - The recipe for your brand's demise 09:33 - Maintaining brand consistency even as you grow and scale 11:56 - Deep dive discussion on the three characteristics that help ensure your brand DNA's success 17:14 - How everyone already has a brand, and the risk of letting everyone control your brand 18:58 - Getting into your unique set of brand differentiators to relate with your audience 21:38 - Final critical steps in your brand DNA process 24:29 - Why have the 'Why question' at the end of the exercise than at the beginning? 25:41 - 30 things Suzanne suggests you consider focusing on when it comes to your personal branding 27:14 - What makes people reluctant to show up for who they truly are 28:10 - A personal brand she singles out for being consistently inconsistent 29:33 - Favorite podcast that focuses on understanding the self and human body scientifically 33:05 - What speakers and event organizers should focus on now with the world opening up again 35:13 - Favorite quote 35:40 - Where you can get Suzanne's books Key Takeaways: "It's our job as the owner of the brand to get crystal clear, to identify, define, and then align ourselves to that set of perceptions that we want others to have about us or about the brand." - Suzanne Tulien "Your audience is fickle. You can't control them; you can't guess what will happen. Your best bet is to get clear, for the basis of action, on who you are and what you know you can deliver every single day consistently." - Suzanne Tulien "My caveat is, how can you even be authentic if you haven't identified and defined who you are? Your authenticity ends up being what you think others want you to be." - Suzanne Tulien "Think about what does that authenticity mean? Am I trying to please my external environment? Am I really honed in and grounded with my core values and who I know I am?" - Suzanne Tulien "I want to take that deep dive and dig in and really get grounded as to who I am so that I can be in the driver's seat of my own life." - Suzanne Tulien Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com  

When everything else looks the same, and the price and quality are similar; how do you get yourself differentiated and be chosen from the rest? That's where branding comes in. And when truly dialed in, that's what makes all the difference. Paul Copcutt is a 15-year personal brand strategist, speaker, and podcast host whose personal branding insights have been featured in Forbes, Reuters, The Wall St Journal, Globe & Mail and Financial Post. In this episode, Paul shares how you can let people distinctly know what you do, who you do it for, and why you're different, and be not just a brand but a differentiated brand. Checkout: Raising Capital Without Rejection Full-Day Workshop (Online): https://investorattractionworkshop.com/ What you'll learn in just 18 minutes from today's episode: Find out that one valuable tip on dialing into the emotional attributes that make you unique and help differentiate you from the rest Discover helpful resources that make an excellent place to start thinking about branding yourself Learn how personal branding works for a real estate investor for people to choose to work with you over many others who offer the same thing Resources/Links: Website: https://reibranded.com/ Topics Covered: 00:46 - Defining branding 01:32 - Branding from a real estate investor's point of view 04:47 - Why it's hard to distinguish one's strength 05:31 - Finding that one attribute that sets you apart from the crowd 10:12 - How branding works for real estate investors who do the same things as the others 13:06 - Successful branding case study 16:05 - Getting yourself started on the whole branding idea as a real estate investor Key Takeaways: "What the listener needs to get clear on is, what are the emotional attributes underneath that differentiate you from somebody else? - Paul Copcutt "You don't need to be funny or quirky to be a good flipper. But it differentiates you. If the listener thinks about any brand they know or love, chances are, it's not about the product or service they're buying. It's the emotional connection they've made to that brand." - Paul Copcutt "Your emotional attributes will be why somebody wants to hire you, work with you, or loan new investment money versus somebody else because they've made that emotional connection. And equally, sometimes, that emotional connection is not there, and it's not a good fit. And it's equally good to know that and go away from the project because it will be a nightmare." - Paul Copcutt "If you can get very clear about what it is you do, who you do it for, and why you're different, hopefully in 10 to 12 words, that's easy for somebody to remember." - Paul Copcutt Connect with Paul Copcutt: Website: https://reibranded.com/ LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Facebook: https://www.facebook.com/paulcopcutt/ Connect with Dave Dubeau: Podcast: http://www.propertyprofitspodcast.com/ Website: https://davedubeau.com/home Investor Attraction Workshop: http://www.investorattractionworkshop.com/ Facebook: https://www.facebook.com/thedavedubeau LinkedIn: http://linkedin.com/in/davedubeau  

It's not often that you can have such a far-reaching conversation from real estate investing to baseball and everything in between with a podcast guest. But this week I did. My guest, Michael Dominguez, shares his best and sometimes contrarian advice on what it takes to build a brand in real estate and a successful real estate investing business that can fund a life you want - your best life. Why you've got to check out today's episode: Learn how to become the expert for a specific niche and have that name recall and become top of people's minds. Hear about marketing efforts that boost and reinforce your real estate personal investing brand. Discover an 'armchair investor framework' that will help you retire early, create a lifestyle you want for yourself and your family, and can weather the worst of market downturns and economic reversals. When you cater to all sorts of things, your messaging gets mixed up, confusing people with what they should come to you for. But when you niche down and clearly define your personal brand, people seek you out for their specific needs, which you have in-depth knowledge about. And for which you can surely impact them and give the best possible results. And you don't be the one to chase down leads; instead, people come lining up to meet you. Today on the REI branded podcast, Michael shares how you can have the opportunity to build wealth and become successful with your real estate personal investing brand owning not dozens or even ten properties. Instead, one or two can do the magic for you. How is that possible? Let's listen to this episode and discover how he is living his best investor life. 3 Rs Read Resource Reflect Read: Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins Lessons from the Mouse: A Guide for Applying Disney World's Secrets of Success to Your Organization, Your Career, and Your Life by Dennis Snow Resource: Notebook Reflect: "Most people overestimate what they can do in one year and underestimate what they can do in ten years." - Bill Gates Michael Dominguez is an award-winning sales representative, a member of the RE/MAX Hall of Fame, and the founder of Doors to Wealth Real Estate Group, a team of realtors focused on educating and assisting people in investment real estate. After becoming a realtor in 2008, Michael bought his first investment property and proceeded to add it to his portfolio for 10 consecutive years. Throughout his realtor career, he has completed over 300 investment property transactions. Learn more at www.armchairrealestatemillionaire.com. In his book Armchair Real Estate Millionaire, investor realtor Michael Dominguez provides the roadmap to crafting a portfolio of quality investment properties for positive cash flow. Filled with expert wisdom and a straightforward approach, this is your simple guide to property investment that creates consistent and sustainable wealth and savvy retirement planning—without taking over your life. Financial freedom with property investment isn't about owning 100 doors. You want a fun life, not a frantic one! You just need a few quality houses, a couple of hours a week, and a comfy armchair! Filled with expert wisdom and a straightforward approach, this is your simple guide to property investment that creates consistent and sustainable wealth and savvy retirement planning—without taking over your life. Investor realtor Michael Dominguez provides the framework to become a millionaire in 10 years with positive cash flow property and minimal risk. And also discover: Who is on your power team of professionals? A formula to find the best tenants for you. Tips to increase the resale value of a home with simple upgrades. Case studies and lessons from risk-averse investors—and much more! Real estate should fund your life, not run your life. Read Armchair Real Estate Millionaire and join the Triple Crown Club today! Connect with Michael Dominguez: https://twitter.com/armchair_wealth https://www.instagram.com/armchair_wealth/ https://ca.linkedin.com/in/michael-dominguez-a3208541 www.facebook.com/authormichaeldominguez Topics Covered: 02:40 - What led him to the real estate space as a realtor 03:50 - How he defines success with his stature now 05:03 - Tax challenges he's facing brought about by his dual citizenship 06:41 - What helped drive his personal and professional growth and sharing his life experiences 09:37 - Making things happen 10:51 - A leap of faith in an uncertain time into real estate 12:56 - Important thoughts on realtors being investors and dialing in into his real estate personal investing brand 15:04 - Becoming more investor-focused now than a realtor 16:29 - Paying it forward in the real estate investing world 21:22 - Branding lessons as a real estate investor and becoming an expert at what you do 23:54 - A business model that withstood the pandemic 27:07 - Becoming successful at real estate investing even with just one or two properties 28:31 - Investment strategies for first-time buyers and advice for investors finding passive investors 33:38 - A strategy that doesn't take as much time but will help you reach financial freedom 35:04 - Valuable thoughts on the government's initiative on the current housing situation and real estate 37:03 - Advice to someone interested in flipping, getting into short-term and midterm rentals 44:24 - Building relationships in growing his real estate business 45:33 - Thinking of your business in longer terms 46:31 - A favorite personal brand that he likes for his level of confidence and success 47:49 - Book resource that encourages him to live his best life 50:33 - An old-school tool that has worked for him 52:08 - A quote he lives by when it comes to accomplishing goals 54:15 - Talking about his book: Armchair Real Estate Millionaire Key takeaways: "Branding has been an integral part of my growth as an investor, and I learned a valuable lesson early on, to make your business grow larger; make your focus smaller." - Michael Dominguez "Where my niche was, I stayed within my lane. And all of my promotions; all of my efforts - the shirt I was wearing, everything was related to constantly promoting myself as the expert." - Michael Dominguez "Learn what potential investors might be looking for and their goals. I advise any realtor to start building a team of people in your community that you can now recommend so that you're the everything for that person, and eliminate any opportunities for the buyer to dismiss it." - Michael Dominguez "As much as I love getting a deal, finding the right, quality property, quality location is my most important factor." - Michael Dominguez "My advice to anyone getting started is, to become the market expert in one or maybe two towns. And once you can convince the person that you are the expert in that area, it will go a long way to giving credibility to having potential investors decide to invest their hard-earned money with you, because you are the expert." - Michael Dominguez Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com  

How many emails do you have sitting in your inbox that you haven't read yet? Reverse that thought for a moment - how many of your emails are sitting in someone else's inbox that haven't been read yet? If you want to make great connections with people via email and enjoy more engagement you are going to want to listen to this week's episode. Why you've got to check out this episode: Hear about valuable ways to make your email follow-worthy and not something people want to block or unsubscribe Find out the 3 persuasion approaches that make your emails engaging. Discover one secret where people find it hard to unsubscribe from your list Unfollowing or unsubscribing anyone on any platform only takes a few seconds. The same goes for email marketing. Nowadays, people want to connect with someone they can relate to instead of just being impressed by them, especially with the rise of digital marketing communication. In that light, how do you write email copy that is follow-worthy? Taking us into her secret and golden insights on the REI Branded podcast today, Kate Colbert shares her mantra of "quality beats size." She stresses the importance of always giving value, and focusing on people, when writing your email copy. She shares the 3 stages of persuasion that tugs at anyone's emotional and logical reasoning to elicit reply and engagement and ultimately do business with you. 3 Rs Read Resource Reflect: Read: Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business by Kate Colbert Resource: Descript Reflect: "Never argue with someone whose TV is bigger than their bookshelf." - Emilia Clarke   Kate Colbert is an accomplished marketer, speaker, market researcher, communications consultant, and author of the acclaimed book Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business. She is best known for helping organizations go beyond creative hunches to achieve "data-driven differentiation" inspired by real customer insights. One of the world's authorities on gathering and interpreting customer insights, Kate has led marketing initiatives for brands big and small, domestic and international. She is a valued advisor to organizational leaders and an eminent strategic storyteller with the ability to connect powerful brands with enthusiastic and loyal customers to generate sustained profitable growth. Kate regularly speaks to professional audiences about how to leverage marketplace trends to stay relevant and achieve a competitive advantage. Her training programs help participants — from mid-career to C-suite — sharpen their communications skills so they can open more doors and close more deals. Kate serves as a personal communications coach for business executives and academic leaders, is a regular guest on Clubhouse panels and business podcasts, and has received numerous national awards for excellence in medical, scientific, and business writing. Get 20% off Kate's book until June end [digital and print formats]: Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business by Kate Colbert         Discounts are applied at most online booksellers including  Amazon. Connect with Kate Colbert: Email: kate@silvertreecommunications.com Website: www.katecolbert.com Website: www.silvertreecommunications.com LinkedIn: www.linkedin.com/in/katecolbert Facebook: https://www.facebook.com/KateColbertAuthor Topics Covered: 03:39 - How is it that email marketing is a blessing and a curse 05:16 - Five principles on creating sustainable and profitable growth in any business. 11:35 - Getting credit for being a trigger for someone's business or professional insight 12:35 - Filling up your client pipelines 15:34 - What to avoid in marketing 16:35 - Two kinds of follow-worthy content and email [plus a little secret for people not to unsubcribe] 18:49 - Three-streamed strategy of being persuasive 23:39 - Important tips in A/B testing your emails, headlines that make people want to open, and other important rules of thumb 27:12 - Should you pull people out from your email list? 30:14 - Nothing beats consistency when it comes to communication 32:31 - Building direct mail lists versus postal service dropping of leaflets 35:52 - What do people expect from marketing communication nowadays that is key to your business success? 37:57 - Ways you can make yourself accessible to everyone and create that one-on-one connection 39:59 - Doing what works even if it's uncomfortable [putting yourself out on video] 46:58 - Knowing how to do that sentence finish for your brand 48:43 - Brands she adores that show an approachable persona and are brilliant 50:54 - Favorite podcast/books 52:17 - A tool she loves using Key Takeaways: "What can you send out via email that stakeholders will think is so cool that they got it, and they'll be grateful, that they will freak out with that kind of gratitude, that they will find entertaining, educational, or that will make them feel good. And if you can hit on a few of those cylinders, you're not just going to have great open rates, you're going to have people getting back to you, engaging with you, and your cash register will ring." - Kate Colbert "The thing to remember about email marketing or social media marketing is, it is so easy for people to walk away. It's one click, unfollow, block, and unsubscribe. It's so easy to break a relationship these days because of digital marketing. It's really, really important that you have to be meaningful, thoughtful, and authentic. And you have to have really great content." - Kate Colbert "Email isn't social media, but your content in an email; it has to be follow-worthy." - Kate Colbert "If you are looking to be prolific, you want to write an email every week, or what have you. Be careful what you wish for, one, because that can be a heavy burden of creating all that content. And two, it has to all be good. You can't have one great email once a year. If you write 50 of them, all 50 have to be good." - Kate Colbert "Think about those sorts of logic, credibility, and emotion. If you can fire on all three cylinders when you're communicating, you're much more likely to persuade people to do what you want them to do. But if you can at least get two of them, you're going to have pretty good results." - Kate Colbert Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com

The chances are you are a member of several or even many Facebook groups or similar community pages and forums. But is the time you are investing paying returns? Many real estate investors assume the best way to do this is to run their own group- but that is time-consuming and maybe a huge time suck when your goal is to have more freedom. The good news is, that does not have to be the case. Why you've got to check out this episode today: Learn how to partner and build a social media community with others and be strategic about those partnerships in growing your real estate investing personal brand. Discover tips and hacks on how to tell people on social media groups what you do without sounding sale-sy and spammy. Find ways to raise awareness about your personal brand to millions of people and ultimately get the chance to connect and do business with your target audience without spending a dime on marketing. Do you want to show your authority in what you do and still be your authentic self while engaging your audience on social media? Then, let's learn how to C-R-I-N-G-E forward! In today's episode on the REI Branded podcast, Jen Campbell shares how you can grow your personal brand by leveraging social media platforms and groups even without building your community and having a huge following. She also lets out a secret on how to let people know what you do without posting a link, increase your Facebook engagement with your target audience, and post content for a specific audience you want to reach. For her, using other people's social media platforms to share your personal brand message would serve you best in maximizing your time, effort, and engagement. 3 Rs Read Resource Reflect Read: Romance Novels Resource: Email template you can check out at: lizwilcox.com Reflect: "When you make room for your gift to be seen, your gift can make room for you." - Roberto Candelaria "Embrace the awkward." - Jen Campbell Jen Campbell has cultivated a personal network to impact millions of people on social media through her personal brand. She was chosen and recognized by Facebook, Inc. for the North American Community Leaders Summit in 2019, 2020, and 2021. She believes that your personal brand is more than logos, colors or a tagline. It's how you show up online authentically, so people see the good in you and what you do. With the increasing spread of online shaming and cancel culture, she believes personal branding is not just for celebrities. It is necessary to brand you before others do. Your personal brand starts with your brand values. Download the FREE brand values template. https://JenCampbell.com/freebie Connect with Jen Campbell: Website: https://jencampbell.com/ LinkedIn: https://www.linkedin.com/in/jencampbellteaches/ Facebook: https://www.facebook.com/helloJenCampbell/ Instagram: https://www.instagram.com/jencampbellteaches/ Topics Covered: 03:54 - What led to her becoming one of Facebook's online community leaders 06:03 - Collaboration versus building your own community 07:39 - How to tell FB group members what you do without spamming them 09:19 - Putting out your personal brand to millions of people for potential investors 10:17 - Segmenting your FB friends into groups and lists so you can target them for specific posts 11:12 - Jen's recommendation when getting yourself involved in social media groups 13:19 - Using other people's platforms to share your message 14:07 - Best avenues to share your real estate investing brand's message to the world 15:45 - Embrace the awkward 18:03 - You don't need to have a huge social media following to become a successful personal brand 19:07 - What it means to C-R-I-N-G-E forward 21:20 - Don't hold yourself back; you don't need to be perfect 22:43 - Owning a hashtag and what it can help you with 24:00 - Pushing for Facebook reels; how it helps with the algorithm and why you should have a separate personal FB profile and business page 26:18 - How to collect email addresses in Facebook groups without being needy 27:37 - What differentiates Tik Tok from Facebook and Instagram 28:35 - What people should avoid doing and what will help reinforce your personal brand on social media 30:11 - A favorite personal brand who loves talking about authenticity and being vulnerable 31:13 - Why she loves reading romance novels 32:23 - Her favorite fantastic tool that she uses 32:52 - A quote she loves Key Takeaways: "A lot of times you can use someone else's platform to be able to share your message. Or partner with those people who are running the communities without even building your own." - Jen Campbell "If you're showing up authentically as yourself, you're adding value; you're contributing to the conversation, then it's worth your time on social media." - Jen Campbell "You don't have to have tons of people to make a difference or make the kind of income you want. It's about being really strategic about who you partner with." - Jen Campbell "I realized that I needed to embrace the awkward and just be myself and cringe forward. I made a hashtag for it, and I'm posting it on social when I do that thing. Because we get so wrapped up in being perfect, we want to come across as being authoritative in our field and knowledgeable, and you can be, and you can still be yourself." - Jen Campbell "Biggest mistakes that people should avoid on social media, number one is, not showing up with authenticity. Just be yourself. You want to be the best version of who you are, but speak how you would normally speak." - Jen Campbell   Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com  

Beyond the fact that you should always be doing the basics no matter the market, Jen Du Plessis has five strategies for working less and making more money. She went from $50 million to over $100 million following these steps and having fun; she also shares three key steps to making it all work. Why you've got to check out this episode: Learn to look into the prized core values of your business and personal brand, so you don't compromise the principle of non-negotiables. Discover how to develop work-day-themes, so you get intentional with what you do and energized every day at work. Find out how to get things done and achieve results quickly while enjoying life. Are you in a never-ending fight-flight-fun mode? Do you always have this 'fear of missing out' that you want everyone to know your 'busyness' and enjoy sharing it everywhere? Perhaps you are too engrossed with many things in your mind and glorify busyness so much that you forget what is most important- yourself and your health. Why not pause, breathe, and realize that 'busyness' doesn't always make you look accomplished. In today's episode on the REI Branded podcast, Jen Du Plessis shares how you can have it all without doing it all. She drives home the point of designing a life that fulfills you and one you truly want by working on purpose while having the time of your life with family and loved ones. Her five strategies got her from $50 million to $102 million while working only four days a week. 3 Rs Read Resource Reflect Read: Think and Grow Rich by Napoleon Hill Rich Dad Poor Dad by Robert Kiyosaki Outwitting the Devil By Napoleon Hill The Compound Effect by Darren Hardy Bigger Pockets podcast Resource: Reach app Reflect: We flatter those we scarcely know. We please the fleeting guests. But we deal many a thoughtless blow to those we love the best." - Jen's Mom "You don't have to be great to start; you have to start to be great." - Zig Ziglar “If you'll do what's easy, your life will be hard. If you do what's hard, your life will be easy." - Les Brown Jen Du Plessis, America's Mortgage Mastery Mentor helps mortgage loan officers and real estate agents who are overwhelmed, stressed out, and sabotaging their personal lives for the sake of their business to multiply results in record time and have the courage to say yes to their personal lives (which sometimes means saying no to clients). During fifteen of her 37-year career in the mortgage industry, Jen has been listed in the top 1% of loan officers nationwide; spending 3 years in the top 200 of nationally ranked originators, and has funded over $1 Billion in mortgage loans. She is recognized as an Influencer in her industry as the best-selling author of LAUNCH-How to Take Your Business to New Heights, top podcast host of Mortgage Lending Mastery, and highly sought out and charismatic speaker; speaking on stages with such icons as Darren Hardy, Tony Robbins, and Les Brown. Today Jen is passionate about empowering mortgage loan officers to achieve professional and personal breakthroughs so that they stop the daily chaos by identifying their priorities to gain calm to take back control of their business and life. She is guiding her coaching students to attract clients rather than chasing them. And lastly, she is devoted to helping each student's business grow exponentially rather than hitting the reset button to have the same results year after year. She has been seen and heard on Good Morning America, Sirius/XM Radio, Voice America, and Mortgage News Network. Jen has been featured in publications such as The Wall Street Journal and The Washington Post; is a regular contributor to Mortgage Executive Magazine and Mortgage Women Magazine and has been recognized with the Women with Vision Award as one of the Top Women in the Mortgage Industry. Get you FREE 7 Strategies Resource to transform your business mindset: https://www.dropbox.com/s/7i8jt95df4upolq/7%20Quick%20Ways%20to%20Kickstart%20Your%20Glass%20Ceiling%20Breakthrough.pdf?dl=0 Connect with Jen Du Plessiss: Website https://www.jenduplessis.com/ LinkedIn https://www.linkedin.com/in/jenniferduplessis/ Facebook https://www.facebook.com/JenDuPlessis22 Instagram https://www.instagram.com/jenduplessis/ Twitter https://twitter.com/JenDuPlessis YouTube https://www.youtube.com/c/JenDuPlessis Topics Covered: 03:05 - What can go wrong with doing it all 04:51 - How 'glorification of busyness' looks like 06:24 - Fear of missing out: what it boils down to 08:25 - You should come first before anything else 09:26 - The cost of getting preoccupied with everything 10:20 - Speeding up to slow down 12:36 - Find out what you love doing 13:49 - What integrity means for Jen 15:39 - Shaking off the chaos and stress in your life 19:19 - What it means to do the basics and how to get the clarity around your systems 22:40 - Being on demand versus being in demand 24:53 - Successfully developing a good habit 28:03 - Becoming the top performer that you can be 31:54 - Getting things done but still having fun 34:43 - Making more from $50 million to $102 million by working only four days a week 38:27 - Keep going with the basics even amidst changing markets 44:50 - Be the voice of reason 46:07 - A personal brand she loves for having the biggest heart 47:31 - Books she loves to read 50:21 - Jen's inspiring message: "Live your legacy while building it, don't wait." Key Takeaways: "We feel like we have to do it all. But we can actually have it all without having to do it all." - Jen Du Plessis "I feel like what we're doing is we're sacrificing our health to create wealth, and then, later on, we're going to sacrifice our wealth to maintain our health." - Jen Du Plessis "We have to put ourselves first. If we're preoccupied with all the other things going on, we can miss things that could be a financial disaster. When I've got my head on straight, everything else aligns. And so that's most important. And I've proven it that you can double and triple your business and your income by doing that instead of the other." - Jen Du Plessis "It's amazing how we can have a meeting with someone and put our phone away. But when we're having dinner with our family, and the phone rings, we get up and get it; we would never do that with a client." - Jen Du Plessis "You should never go back to basics. Basics should always be basics." - Jen Du Plessis "To override a bad habit, you have to replace it with a good habit." - Jen Du Plessis Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com  

  It's not often that you have the opportunity to have a world record holder on your podcast. Matt ‘Handshaking' Holmes spent some time, learning, failing and trying to figure out what was going to work. And he found that handshakes, in person or online combined with relationships play into the success of your local company or even your online business. Why you've got to check out this episode: Discover about how a handshake help you build long-term relationships and larger businesses Find out hacks that will get you additional leads in no time, even without a website. Hear about ideas on hiring remote workers/contractors, digital real estate, and cryptocurrencies. 3 Rs Read Resource Reflect Read: Rich Dad Poor Dad by Robert Kiyosaki Resource: Podio Reflect: "A rising tide lifts all boats." - John F. Kennedy What is it about handshakes, whether online or in-person, will help your business success? If only for building businesses and creating long-term relationships, you've got to pay attention to this. This act may not pay your bills and put food on the table. It may be a simple gesture, but it means a lot to grow your real estate investing personal brand. In this episode, Matt 'Handshaking' Holmes will help you understand how to build a successful business around a handshake and think about giving value first before selling. He also shares his ideas and insights about employing virtual assistants and diversifying into cryptocurrencies. He also shares a Google hack that will get you additional leads in no time, even without a website. Today on the REI Branded podcast, Matt Holmes helps you discover how a handshake helps you build long-term relationships and larger businesses. Matt Holmes is the world record holder for the longest handshake. He talks about how handshakes and relationships play into success for your local company or online business. Matt is a marketing entrepreneur, world record holder, crypto 'hodler,' and the Founder & CEO of Handshaking.com, a company that connects contractors with local customers seeking quotes (allowing contractors to shake hands with more customers in their city). In an effort to learn how America's 1% all became friends and leveraged relationships proactively to reach success, Matt interviewed venture capitalists, members of Congress, and billionaires in the early days of Handshaking and learned that providing instant value is the best way to begin all relationships. This led Matt to begin to help others connect with 'hard-to-get' investors, big-time CEOs, and others by building their personal brands through Handshaking services. Handshaking only worked with clients for a temporary period of time and now does not sell any services but rather donates hundreds of free leads to service providers annually before finding the right partner to profit with. handshaking.com/assets (Passive income sites for sale) puebloconcretecontractors.com (an example of one of his concrete lead gen sites) mattholmes.io (his personal site) matt@handshaking.com (best email) LinkedIn: https://linkedin.com/in/handshakin Facebook: https://facebook.com/holmematt Twitter: https://twitter.com/handshakin YouTube: https://www.youtube.com/channel/UC_xaKnXsBJYJfVYIE2rCzzg Instagram: https://instagram.com/mattholmesmba Topics Covered: 03:35 - What has changed with the way people do networking during the pandemic 04:35 - How the handshake and starting a business around it started 06:56 - What you need to know about a handshake 07:31 - How he went into the handshake business 09:45 - The kinds of customers he serves 10:46 - How his handshake business model works 11:39 - Choosing contractors 12:54 - Hacks that can get you additional leads 16:08 - Advice in creating multiple businesses 18:08 - Identifying the value you bring to your customers 18:44 - How mentorship helped him grow his business 19:47 - Maintaining a Philippine-based team 20:55 - Tips on outsourcing remote workers 24:55 - Securing a record holder handshake 27:15 - Talking about his digital real estate and insights about cryptocurrency 29:56 - Personal favorite brand that he considers bold and great 32:13 - A favorite resource he loves using for internal purposes 33:01 - Favorite quote 34:20 - Buying a URL Key Takeaways: “Your goal is to drive traffic to the real estate that you own online, which is your domain name and website. That's the land that you build your empire on.” - Matt Holmes "I've always focused on relationships, before worrying about making income or a sale. And, you know, I look for long-term win-win relationships. And I think that's the primary focus that will result in us becoming a large, even more successful business." - Matt Holmes "The beautiful thing about a handshake is, that it must be done in person. And although the Internet is a powerful tool for maintaining relationships, and starting new relationships, the in-person relationships more than ever, is where you can find the people that you trust and the people that trust you." - Matt Holmes "The first thing you've got to do is, if you have an address at your home, you need to go and register your business on Google. Without websites, we've seen that act alone get anywhere from four extra leads every single month for the next many years to 70 leads." - Matt Holmes "I would also recommend, in addition to Google, go ahead and launch the five important social networks. And don't worry about keeping them active until you have the time or support for that. Facebook, Twitter, LinkedIn, YouTube, and then make sure you're easily accessible via email." - Matt Holmes   Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com        

Why you've got to check out this episode: Find out the three most important things professional brand photography can do for your real estate investing personal brand. Discover how a brand photography session can be fun and not an agitation that turns into a collaboration rather than just another service you paid for. Hear about how branding photography taps into your self-value piece, thus elevating your business and personal brand. 3 Rs Read Resource Reflect Read/Listen: REI Branded podcast The War of Art by Steven Pressfield Resource: Adobe Suite Reflect: "If you only place a small value upon yourself, rest assured the world will not raise your price!" - John Maxwell What's the point of a professional branding photography session when you can take a snapshot yourself using the up-to-date technology in your mobile phone? You can always argue that your phone camera can take lovely shots. But, as real estate investors and business owners, never underestimate the power of what branding photography can do for your real estate investing brand. You get more than just a pretty picture. In essence, it sends a powerful message that you mean business and are worth the investment. In this episode, Rita Zietsma shares why you should seriously consider branding photography as a real estate investor or a business owner. It is not a trivial matter that people often think about; instead, it is a strategic marketing move that helps promote your business, bringing your personal brand to a whole new level that lets people know what you do, whom you do it for, and what makes you different. Discover how a brand photography session can be fun and turn into a collaboration rather than just another service you paid for or a nerve-ridden experience. Rita Zietsma owns Rita Zietsma Photography, personal branding, and corporate photography. She also helps entrepreneurs showcase themselves and their brand and attract their ideal clients by creating compelling and empowering storytelling personal brand images. She creates portraits of people that transform the way they think about themselves and empower them with self-worth. Grab your FREE Online Presence Checklist https://ritazietsma.com/business-photography/ Connect with Rita Zietsma: Website: www.ritazietsma.com Phone Number: 289-838-9051 InstagramG:https://www.instagram.com/ritazphoto/ Facebook: https://www.facebook.com/RitaZietsmaPhotography LinkedIn: https://www.linkedin.com/in/rita-zietsma/ Topics Covered: 03:55 - Personal brand photography versus standard headshot 06:01 - Using different headshots for different platforms 08:05 - What you can do wrong when doing selfies for your headshot 09:54 - Why take your imagery seriously as a real estate investor 12:03 - Understanding the essential process of the whole personal brand photography session 14:21 - What is a strategy meeting for a photography session all about? 18:09 - Benefits of tethered shooting and is multi-locations possible? 21:10 - Elevating your business with branding photography: strategies behind the shots 22:54 - Knowing your rights to the images 23:57 - The idea behind capturing specific poses and shots 25:58 - Professional retouching versus using filters 28:25 - A personal brand that has influenced Rita greatly 30:06 - Favorite podcast where she loves to hear about the conversations with guests 30:26 - A book she loves to recommend 33:24 - Why branding photography for your images is worth investing in Key Takeaways: "I would agree that a different headshot is definitely essential, showing a bit of a different side of your personality for each platform. At the very least, it's okay to do that." - Rita Zietsma "The truth is all about if you don't show us if you don't take the time to invest in yourself, people will be able to see that and maybe not want to invest in you either." - Rita Zietsma "I find that shooting tethered takes away that fear; they're looking at the shots so often after the first shot or two. People like, 'Oh, that looks good!' And then they settle into the shoot, and they feel relaxed and comfortable." - Rita Zietsma "I'm spending money on this photography because it's going to elevate my business; there's a strategy behind the images." - Rita Zietsma "There's a purpose behind what we're doing. It's not just about a pretty photo; it's about marketing you and elevating your business." - Rita Zietsma Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com  

Why you've got to check out this episode: Find one key communication technique real estate investors need to keep doing for their personal brand to keep closing deals and not miss opportunities. Learn about the tips and tactics to keep the communication elements and techniques work together so you become a master communicator of your personal brand, winning deals one after another. Discover how you can virtually recreate an energy-filled interaction of an in-person presentation, so you build rapport and encourage audience participation. 3 Rs Read Resource Reflect Read / Listen: Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World by Scott Harrison Resource: Google Keep iPhone notes Reflect: "The goal is not to live forever. But rather create something that will." - Scott Harrison "Why are we wasting time reading books? The best way to speak coincidentally is to speak." - Brenden Kumarasamy The challenge with mastering public speaking and communication, in general, is that people don't spend time practicing it. And what adds to the struggle is the element of fear. However, there will always be that fear. Even with seasoned speakers, that's something that never goes away. Yet, how do you learn to deal with it, work it out to your audience's advantage, making sure your brand message cuts through to them? In this episode, Brenden shares valuable tips, tactics, ideas, and insights that will help you masterfully juggle all the balls of communication techniques for your personal brand. And that includes in-person and online presentations, helping you increase your conversion rates and getting you 95% ahead of your competition. Brenden Kumarasamy is the founder of MasterTalk. He coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world. Connect with Brenden Kumarasamy: Website: rockstarcommunicator.com Linkedin: https://www.linkedin.com/in/brendenkumarasamy/ Topics Covered: 03:09 - Differentiating a good versus an average speaker 04:29 - The two essential pieces to a successful presentation when raising capital as real estate investors 06:07 - Why keep a burning desire within you to keep practicing your communication skills as a real estate investor and what it would cost you if you don't pre-plan your actions? 07:20 - Practicing the right thing the right way 08:55 - Recommendations in doing the question drill and with whom you should be doing that 12:25 - Tips on how you can work out your messaging in every presentation 16:22 - Shaking off the fear of public speaking 21:44 - What makes you show up every time, even with fear around you? 23:11 - Making sure your message lands with the right people 25:33 - Taking a proactive approach to the worst scenario to ensure a successful presentation 27:36 - Recreating virtually that energy-filled interaction of in-person presentation 30:49 - The essential point about content in your presentation 33:22 - What point are people missing out when it comes to their personal brand communication? 35:22 - Brenden's favorite brand that puts a premium on output 35:55 - What his thoughts are on the use of profanity 37:46 - Learning more from the non-profit space with this book that he recommends 39:25 - Tools he loves using 41:13 - A quote that completely changed his life Key Takeaways: "Forget about the presentation, just master that one thing, then go to the random word exercise. And don't leave that exercise until you've done it 100 times. So it's about practicing the right thing with the right energy so that momentum builds up really quickly in our communication skills." - Brenden Kumarasamy "I would say my number one recommendation is to find people in your network that want to do the question drill with you. And then if you don't want to waste your time doing that, then go for a coach." - Brenden Kumarasamy "This can be really intimidating for people who are just getting started with their communication, even if they're a seasoned veteran or already sold multiple deals. What I would encourage people to think about is, one ball at a time. Which ball are we picking up? What's the next ball until all are mastered." - Brenden Kumarasamy "There's always a level that we're fearful of, whether it's in real estate investing or whether it's in communication. The goal is not to remove the fear. The goal is to make sure that when your method and your fear meet in the middle of that boxing match, your message wins the match. And to make your message so important that it knocks out the fear." - Brenden Kumarasamy "When you're practicing content, be sure you're doing a lot of the technique pieces so you can present that deck in an inspiring effect." - Brenden Kumarasamy "Most of us in this industry don't spend enough time realizing the importance of communication, like period." - Brenden Kumarasamy Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com    

Why you've got to check out this episode: Find the right combination of audio that connects to your visual brand Learn how to create an audible representation of visual brand to have an additional touchpoint Discover the deep emotional connection your audio brand builds with your audience that makes your personal brand relatable to them. 3 Rs Read Resource Reflect Read / Listen: Everything Is Figureoutable by Marie Forleo Any books by Seth Godin The Total Life Freedom Podcast with Vincent Pugliese Resources: Gmail Trello Reflect: "Success is not final; failure is not fatal; it is the courage to continue that counts." - Winston Churchill People make the mistake of focusing more on the visual part of branding before even considering audio. Part of the reason may be the challenge of finding what sound matches the visuals. While visuals, such as logo and colour scheme, establish your brand's identity, the sound is what instantly connects on a deeper emotional level with your audience. And that makes your personal brand relatable to others. In this episode, Jodi Krangle uncovers the power that your voice creates in your personal brand. She highlights that as you have a compelling visual so then you must also have an audible representation that goes with it that reaches a level untouched by images. That's how people know you better and influences their decision to work with you. Today on the REI Branded podcast, Jodi Krangle helps you find the right combination of audio that connects to your visual brand. Learn how to create an audible representation of visual brand elements to every client's touchpoint and discover the deep emotional connection your audio brand builds with your audience that makes your personal brand relatable to them. Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She's also a singer and put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she's learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing. Here are her 5 Tips to help a Company or Podcast be more intentional with their audio branding strategy and includes a page of links to music directories, sound effect locations & vetted voice talent (through World Voices). It's a downloadable pdf, that then signs you up for a mailing list (so that you'll be informed when new podcast episodes come out). It also gives you access to a separate resource called "The Studio" (only for subscribers) with Videos, PDFs, ebooks & special discounts from her podcast guest experts. That resource also has parts of some of the audio interviews (some, even before the episodes go live!) for your ears only. Click Here: https://voiceoversandvocals.com/audio-branding-strategy Connect with Jodi Krangle: Voice Over Website: https://voiceoversandvocals.com The Audio Branding Podcast: https://audiobrandingpodcast.com Top 5 Tips for Implementing an Intentional Audio Strategy: https://voiceoversandvocals.com/audio-branding-strategy Jazz/Blues Album – Time Will Tell: http://jodikranglemusic.com Topics Covered: 03:49 - Defining audio branding 05:07 - What makes audio branding very useful? 10:28 - The ways you can use voice to brand yourself as real estate investors 12:41 - How voice connects on a deeper emotional level than visuals 14:58 - Making your voice not appear scripted 16:03 - Experiencing different flavors with what you're listening to 18:57 - Using your voice as real estate investor versus hiring voiceover artists 19:49 - Differentiating condenser against a dynamic microphone 21:30 - Tips on the equipment to use to get good audio budget-wise 24:09 - Recommendations for the best recording spaces 26:29 - What impression do you want to make with your voice to your target audience 27:29 - Choosing a voiceover artist 28:21 - Connecting your visual to your audio brand 29:38 - Finding audible representation for some objects in your visual brand 32:09 - Valuable thoughts on audio branding for different mediums 33:33 - How has the general culture taken to podcasting and audio branding? 34:22 - Making audio branding matter even with solopreneurs real estate investors, and other small businesses 36:16 - What to pay attention to when using accents and voice inflections 38:12 - The kind of emotional connection your audio branding creates 42:11 - A personal brand that struck her as obvious 45:12 - Favorite book where the author puts her money where her mouth is 45:30 - Podcast she loves to listen to 47:07 - Tools she adored using 48:43 - A quote she resonates with Key Takeaways: "You use audio to make an emotional connection. And we don't buy things based on logic; we buy based on emotion. So that's why it's so important in advertising and marketing and in just about everything you put out there." - Jodi Krangle "You can know someone on social media for years, follow their posts, read about them, and exchange messages. But the minute that you have an actual voice conversation with them, you get to know that person so much better than you ever did, and those many years following them on social media." - Jodi Krangle "It reaches us on such an emotional level. So I think that brands who are considering how they can make a deeper connection with their clients or their potential clients or their audience need to consider how we emotionally respond to stimuli. And audio is one of those things that just cut through everything." - Jodi Krangle "The way that people understand advertising marketing is that consistent repetition really wins the day. If you're going to put together some kind of audio for your brand, have every video that you put out there, start with a certain sound or a certain little music piece." - Jodi Krangle "Humans get sound; they just understand it on this deeper level. And it will give you an impression of who someone is on a really deep level very quickly." - Jodi Krangle Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com    

Why you've got to check out this episode: Find out what you can do to boost the power of your personal brand by investing in your wardrobe.   Hear valuable tips and hacks for choosing what clothing and colours showcase your confidence and magic within to build your brand and connect with your audience.   Discover the GAME framework that anyone can play to always win with your personal brand.   3Rs Read Resource Reflect Read: Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount Resource: His phone Zoom Reflect: “We either going to figure it out, or we're going to die.” - Vaughn Granger   When you overlook clothing in your business makeup, you miss out on a crucial component of your personal brand. You can leave the wrong impression if you ignore your wardrobe. Among other things, dressing well can create a mood, command respect, and profoundly impact first impressions. You will put much thought into other essential aspects of your business, dressing also deserves equal attention. In this episode, Vaughn Granger shares how clothing helps send a message of who you are, what you do, and how relatable you are to the audience you want to benefit the most with your personal brand. It reinforces the success you already have and reflects that magical feeling and confidence within to keep connecting and building relationships. More than clothing being a shirt, pants, or dress, it forms part of you, making you a walking billboard of your own company. And underpinning that message of the know-like-trust factor of your personal brand. Entrepreneur Vaughn also discusses what it takes to be successful in business, sales, and leadership through real-life experiences and results. Today on the REI Branded podcast, Vaughn Granger helps you find out what you can do to boost the power of your personal brand by investing in your wardrobe. Hear valuable tips and hacks for choosing what clothing and colours showcase your confidence and magic within to build your brand and connect with your audience. Also, discover a GAME framework that anyone can play to always win with your personal brand. He is a second-generation haberdasher, seven-figure business owner, serial entrepreneur, and men's performance coach on a mission to help individuals reach new heights in their professional and personal lives. Nothing excites him more than watching people pursue their own unique versions of success instead of settling for mediocre. He developed the GAME method as a framework for addressing- and optimizing- all the key areas of our lives simultaneously so that we can ultimately show up in the world as our absolute best selves. Connect with Vaughn Granger: Website: https://www.vaughngranger.com LinkedIn: https://www.linkedin.com/in/vaughngranger/ Facebook: https://www.facebook.com/vaughn.granger Instagram https://www.instagram.com/vaughngranger/ Topics Covered: 03:41 - How clothing helps identify who you are as a person 04:56 - A big piece about clothing that entrepreneurs should not ignore 06:31 - Reasons why most males don't care about dressing up appropriately 07:44 - Important points you need to think about when dressing up as a real estate investor 09:41 - What message does your dress convey to the people you show up for? 10:23 - Caring about the way you look in your clothing helps you present your personal brand confidently 12:10 - Getting a huge advantage on branding with your personal image 13:51 - How your wardrobe color brings out that magical feeling inside of you which reinforces your personal brand 15:41 - Useful tips and hacks on what color best complement and flatter you 17:08 - How incorporating a hint of brand color in your clothing supports your personal brand 17:38 - Choosing a personal brand color that has multiple uses 19:15 - What got Vaughn into the clothing business 24:00 - Discussing the GAME method framework 30:02 - What physical obedience teaches us 32:58 - Creating a powerful look in women 36:28 - Showing up in Zoom meetings 38:19 - Setting a quality standard in the way you dress 41:16 - Favorite brands which have brand consistency 43:17 - A favorite book he recommends if you're looking for investors 43:51 - Most favored resource which helps him build his entire business 44:21 - A quote he loves and believes in 45:36 - Inspirational words from Vaughn Key Takeaways: "I never think clothes make the man or the person. But the truth of the matter is, clothing can reinforce what you already believe to be true on the inside." - Vaughn Granger "I want to show up to that presentation looking respectful and respectable of the conversation. I would think, for most people showing up in a way that says, hey, I respect the conversation that we're going into, manage the way that I'm presenting myself well. I'm going to show you this deal. And the other deals I've done in the past that I've managed well, and then, therefore, you're going to trust me with your money, that I'm going to be responsible with it." -Vaughn  Granger "If I'm gonna get up on stage and give a presentation, I want to feel good about the way that I look; that confidence comes through very attractive in conversation." - Vaughn Granger "Who knows where you can meet a potential investor, it could be at a cocktail party, a happy hour, a networking event, or the grocery store. And you're literally a walking billboard for your company. And being intentional about that and being confident, that can be a huge advantage." - Vaughn Granger "One of the processes that we take our clients through is really figuring out who they are, what do they really enjoy doing on their off time? What is their message and understanding who they are and then reflect that in clothing." - Vaughn Granger Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com  

Why you've got to check out this episode: Discover the two critical considerations for starting and making a successful podcast Understand the minimum requirements for getting started in podcasting. Hear about ways of becoming a great guest so you constantly give value and people come and find you. 3 Rs Read Resource Reflect Read: The Paradox of Choice by Barry Schwartz Resource: Loom Reflect: "Perfection is the enemy of progress"- Winston Churchill Perfecting everything before getting out there is a common dilemma getting in the way of many aspects in marketing and managing your real estate investing business. Podcasting is no exception. The chances are, the more you delay, the more you're not going to end up doing anything. Ultimately you may even end up wondering if it's for you to begin with. It also takes planning on top of all the other things you do in your real estate investing business. So let's find out if you're cut out to do that and why you should even consider podcasting. In today's episode, Andrew Allemann talks about ditching the idea of perfectionism in starting your podcast. You get to progress and learn a lot as you go along. And you do not have to have your own podcast to get involved, you can be a guest on other podcasts instead. He highlights getting into podcasting for the right reasons as well as setting and managing your expectations. It may not be for everyone but if you're game to do it, it's a great way to raise the visibility and credibility of your real estate investing personal brand. Andrew Allemann is a podcasting expert and founder of PodcastGuests.com. The service is used by well over 30,000 people to both find guests for podcasts and for experts to get booked on podcasts. Connect with Andrew Allemann: Website: https://podcastguests.com/expert/allemann/ Website: https://podcastguests.com Facebook: https://facebook.com/podcastguests Twitter: https://twitter.com/podcastguests Topics Covered: 05:47 - Why it's not too late taking that jump into podcasting now 07:01 - Requirements when getting yourself involved in podcasting 09:05 - Value you get from podcasting 10:29 - Advertising as an option in podcasting 11:39 - Getting specific in your podcast niche 12:57 - Making your podcast worth the listen 13:57 - Format and length to consider 15:31 - Reality check with podcasting 16:19 - Marketing and growing your podcast 18:09 - Andrew's motivation for starting podcastguests.com 19:37 - Overcoming the challenge of finding quality guests and becoming a quality guest yourself 20:38 - Huge benefits for your personal brand when guesting in other shows 22:16 - Preparations to make for your guests and for becoming a guest 25:10 - Recommendations around bringing multiple people on the podcast for both the host and guest 26:17 - Talking about the option of doing live podcast streaming 26:59 - Tips to help in pitching yourself to be a guest in other shows 27:43 - Ways to promote a podcast other than social media 28:32 - The key thing to do when making a pitch to become a guest 30:33 - What small businesses can learn from what corporations are doing in their podcasts in terms of: host to get, guests to send 32:32 - Quirky, fun brands he considers his favorite 33:21 - Favorite book he reads and recommends 34:13 - Thoughts on creating a separate domain for your podcast or putting it in your main site 35:24 - Favorite resource he uses that helps him make quick and short videos 37:41 - A quote he loves that resonates well with him 38:52 - Other concerns that keep people from getting started in podcast 40:08 - How to get over the thought of whether to start or not to start a podcast Key Takeaways: "If you're wondering if you have the, not necessarily the skills, but the motivation to run a podcast by being a guest on a couple shows first, because that in and of itself takes a little bit of work, not nearly as much work as being a host. But it does. If you find that that's too much work, and you don't enjoy doing that, then you're probably not going to like being a host." - Andrew Allemann "If you are interested in doing it, don't try to make it perfect before you launch. Because then you'll never launch." - Andrew Allemann "Do you want to be a solo podcast? You want to have guests? There's no right answer to this. I find that having guests makes my job a little bit easier. Yes, we need to schedule, but I've done some solo podcasts where I'm the only one talking, and I'm so exhausted by the time I'm done. Because you're coming up with 100% of the content rather than your guests having the content, you just prompting them." - Andrew Allemann "The number one way to market your podcast is to be a guest on other shows. The people that are listening to those shows, 100% of them are podcast listeners. So, when you market anywhere else, maybe 10, 20% listen to podcasts, but with podcasts, it's 100%." - Andrew Allemann "You don't want to go on a podcast and sell, sell, sell. If you provide a lot of value in the form of entertainment or education to the podcast, then people will naturally come find you." - Andrew Allemann "Even if you don't have a lot of followers on social media, you can still say, 'Hey, I'm gonna post this to Twitter three times after I'm on it for something like that.' You're focusing less on the size of your audience and more on 'Hey, I'm going to put some effort into this.' - Andrew Allemann Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com  

Why you've got to check out this episode: Know the important elements to consider when building your website, so it ties back to your personal brand and speaks to who you are and what you stand for, and connects with your audience Find out the mistakes people are making on their websites and what needs to be done to make your website more searchable on Google so everyone finds you. Uncover how to make your logo pass the F-E-A-S-T test for all uses, purposes, and different mediums you can use them for so you love it and it stands out and speaks clearly to the audience you want to reach. 3 Rs Read Resource Reflect Read/ Listen: Duo on Air Marketing podcast Resource: Hotjar Dubsado ShowIt Reflect: "Be who you are, and say what you feel because those who mind don't matter. And those who matter don't." - Dr. Seuss There is a lot more to websites than thinking you can create one as a combination of what you want and blending what you see in others. The same goes for logos. People make the mistake of making them complicated and expensive when it comes to colours used, the design, and graphics. You want to tie together your business goals, and the audience with a website and logo that represents your real estate investing brand. How do you make your website, logo, and brand leave the right impression, strongly connect with people you want to resonate with and ultimately convert them to clients? In this episode, Monica and Austin Mangelson share how to design and think of the aesthetics part of website building that works. But more than that, they double down on how to devise a strategy to make your website and logo authentically speak your brand and truly express what you do, with your target audience foremost in mind. Monica and Austin Mangelson are web designers who help business owners get clarity on their brand values in order to build bomb websites and branding that totally represents them. They began working as graphic and web designers as a result of thrown-off-track plans. They were scheduled to work in Mozambique, Africa to serve in the Peace Corps but COVID cancelled that possibility. They ended up in day jobs they didn't love. They felt unsure about where to go and began exploring different interests and passions. They began working as virtual assistants and helping other business owners manage the back end of their work. But they realized this wasn't quite where their passion lay. They delved into graphic and web design and have both absolutely loved it! Connect with Monica and Austin: Website: aandmdigitaldesign.com/ Instagram: https://www.instagram.com/aandm.digital.design/ Topics Covered: 05:24 - Why you can not do without a website today and how valuable it is for your real estate investing brand 07:14 - Designing your homepage to capture people's attention 08:06 - Making your website visually enticing for people to linger more 09:30 - Video as a means to connect straightaway 10:30 - Avoiding this mistake with email opt-ins 12:01 - One-page scroll versus multiple pages 12:24 - What helps with SEO on your homepage 13:19 - Relevant content to think about 14:05 - What are backlinks, and how powerful are they? 15:08 - Important thoughts on repurposing content 15:44 - Connecting your website to your brand: the strategy behind creating your website 17:27 - Three essential factors to think about when creating your website, redesigning, and updating it 18:50 - A tool you can use for spotting design flaws and mistakes you should avoid doing 21:07 - The significant benefit of using this platform 22:05 - Use these website platforms for the specific strategy you want to use for 23:13 - Frequency of website maintenance 24:16 - Designing your logo the FEAST way 26:42 - Advantages and disadvantages of using initials as a logo 29:29 - Are taglines worth considering for your logos? 30:28 - Why and how does color matter in a logo? 32:30 - Favorite personal brands that are good at owning their space and are industry leaders 33:45 - Favorite tools and resources they use 34:10 - How similar or different is Dubsado from Basecamp 35:19 - Podcasts they both dig in 35:51 - Challenges they are facing in their own personal brand 37:01 - Favorite quote that relates to personal branding 39:01 - Check out their FREE resource here: https://aandmdigitaldesign.com/ Key Takeaways: "The most important things to your visitors -- those big messages, you want to make them bold and standout. Another thing is having lots of buttons or your call to actions. You want to make sure those also stand out and make it clear what you want people to click on. You can also break up a lot of the text with pictures or icons or different images because we are very visual people." - Austin Mangelson "A quick little introduction video of yourself talking on the very top section on your homepage -- that's a little bit step further closer to making that connection with people." - Austin Mangelson "One thing that we try to balance when we are designing for people and creating logos and putting together a brand identity is you have this whole color psychology that you can look into to evoke those feelings and emotions of people." - Austin Mangelson "A lot of people when you land on the website instantly want to throw that in your face. You don't even necessarily know who is offering that to you yet. You want them to be able to land on your hero section, see who you are, and start to build that know and trust that people need before purchasing from you. On the scroll down, once you hook them in and they want to know more, and you start to scroll, that's when it's appropriate to put a pop in." - Monica Mangelson "Make sure you have enough on your homepage to tell them who you are, what your offer is, and make sure that they can get all the information they need without having to click to another page because the likelihood of them clicking to another page is really low." - Monica Mangelson "Consider who your audience is; first and foremost, you want to build your website so that it makes sense for your audience and that they are attracted to it. And then you want to look at what makes sense to you, what feels good for you. Because you do ultimately want it to be a reflection of who you are and who your business is." - Monica Mangelson Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com    

Why you've got to check out this episode: Discover unique promotional products and ideas that create a good experience for the clients while talking about your brand in the process. Find out the best practices for developing your referral marketing. Learn about power partners, how to find them, and how you can best leverage them to grow your real estate investing brand. 3 Rs Read Resource Reflect Read: How to Win Friends and Influence People by Dale Carnegie Resource: CRM - Customer Relationship Management tools. Reflect: "Do more with less." - Swire Ho Many don't realize that aside from shoving their logos and company names into people's faces, they're giving products that are likely to be kept in drawers or, worse, end up in the trash. Giving promotional items that are not well thought out and do not tie back to your brand defeats the purpose. And those dollars you spend might just get wasted. Instead, you want to come up with gifts and promotional items that create an experience for your clients, make an emotional connection, and reap benefits for your brand even many years down the road. Today on the REI Branded podcast, Swire Ho, the promo guy, helps you discover unique promotional products and ideas that create a good experience for clients while showcasing your brand in the process. Find out the best practices for developing your referral marketing and learn about power partners, how to find them, and how you can best leverage them to grow your real estate investing brand. In today's episode, Swire Ho shares not only exceptional but creative and differentiated promotional product ideas that you can think of as real estate investors. All these are with the knowledge that you have pointed out the purpose of doing it. Because once you've identified that goal, you find the best-suited gift to achieve what you want to happen. Not only that, he's got suggestions and recommendations that serve as internal motivators for your team while also creating a better and unique experience to keep loyal clients and bring in new customers and clients alike. Swire Ho has worked to help customers grow sales, retain employees, and thank their customers with custom branded products(he's located in Los Angeles). He has been an entrepreneur and business owner since 2003. He was born and raised in Hong Kong and immigrated to Los Angeles in 1996. He is a proud Chinese-American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his firm, Hellman Production, Inc, in 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular; he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. He is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening and enjoys being in nature. Please visit www.garudapromo.com for more information. And Swire also has a podcast called The Small Business Show Here is the resources link for the episode: https://www.garudapromo.com/podcast-resources/ Topics Covered: 06:15 - Considerations when thinking of a promotional product to give 07:57 - What makes a successful promotional product 09:01 - Significant recommendations on getting ideas for promotional products 10:03 - Unique examples of promotional products that create an experience 12:08 - Identifying the goal first before finding the product 13:05 - The importance of timing and knowing your market well 13:45 - Things you should avoid when thinking about promotional items 15:43 - Creative promotional ideas for loyal tenants 19:23 - Putting into other good use promotional products sports players use 20:27 - Leveraging power partners 21:27 - What to look for in power partners and how to find them 22:29 - Huge benefits of joining local chambers of commerce 24:35 - Employing referral marketing to grow your business and overcoming the fear of asking for referrals 27:21 - Keeping loyal clients and the best practices you can do to keep them 28:49 - Advantages of presenting yourself properly 30:10 - Picking a give-away product that is relevant to your market 31:53 - Promotional item ideas that transcend all seasons and fill the gap for human connection both for your team and clients 33:29 - Choosing his personal brand as his favorite 33:45 - A favorite book that has everything Key Takeaways: "Promotional product is not just the item itself; you have also to create the experience. You have to create an emotional connection so that item becomes special for the recipient." - Swire Ho "A good way to use promotional items is to create the experience. And then you create conversation." - Swire Ho "It's not what we want to buy; it's what the recipient wants to receive. We're not Nike; we're not Lululemon. People are proud to wear your logo if you're in those companies. But if you are in the real estate industry, people don't want an oversized logo of a company that says your phone number on the back. It is difficult." - Swire Ho "I still find it very interesting every time I go to a different meeting; I learn something new. If you haven't been to a chamber of commerce meeting, I would encourage you to go to a meeting that you thought nothing about; you might meet new friends and get a different perspective. There might be a power partner that is in there that you never thought of if you get into that immediate circle." - Swire Ho "A lot of clients do come to us with the question in mind, how do we feel better teamwork now all of our team are working remotely. Or we're not able to see our clients face to face. But we do want it to make them feel valued. So I think the next trend that I'm seeing is a connection for them in terms of a box set, a kit that you can really send to them as a care package." - Swire Ho Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com  

Why you've got to check out this episode: Discover the four critical keys that help your brand come alive uniquely so you stand out from the rest. Learn how to create a language uniquely yours that you communicate clearly to people you want to reach and have an impact on them that they will remember. Hear about the six bad consequences of messing up with your personal brand to avoid creating confusion and misinformation about your real estate investing business. 3Rs Read Resource Reflect Read: No B.S. Guide to Direct Response Social Media Marketing by Dan S. Kennedy Resources: Automatic standup desk Sage Event Management Reflect: "How your brand speaks shapes its impact." - Rich Kozak "Now is the time to define the brand you will become." - Rich Kozak "I want that; what's in there?" - Rich Kozak   Often real estate investors make the mistake of employing marketing efforts before even developing their brand. What happens is that you end up only creating misinformation about what your brand truly represents. People end up feeling confused or even misled about who you really are and your message ends up not landing with the people you really want to reach. And as a real estate investor, you don't get credit for what you are masterfully good at. How do you create a real estate investing brand that does what it says and looks? In this episode, Rich Kozak shares how to achieve a well-defined brand for your real estate investing business that comes alive and genuinely personifies what your heart desires and creates an impact in the lives of the people you truly care to serve. Rich Kozak is the CEO of RichBrands, rocket fuel for people who want their Brand to IMPACT others' lives or the world. Rich is the sage voice of IMPACT-Driven Branding. He is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times. His next book, IMPACT-Driven Branding--The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his online 1-Day Intensives and 4-hour Live Workshops. Rich, the Founder & CEO of RichBrands, has experienced 44 years Defining & Launching Brands and then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100's of industries. www.TheBrandYOUWillBecome.com for FREE FAQs about Branding answered with straight talk that gives you clarity about Branding Email Rich@RichBrands.org and request "my blueprint," and I will send you "YOUR IMPACT DRIVEN BRANDING BLUEPRINT" Or TEXT "blueprint" to 626-533-6432 Website www.RichBrands.org Topics Covered: 04:48 - Dispelling the misconception about Branding 07:30 - Why brand development first before marketing 09:12 - Do away with the process of misinformation about your brand 10:17 - What makes impact-driven brands? 16:41 - Four phases where people think differently about finances 19:58 - The four essential factors that make a brand come alive 25:54 - The result of brand development 30:07 - Four acid tests you need to pass in coming up with an excellent logo 32:34 - One important dimension real estate investors should think about in creating their brand 37:12 - Six bad consequences of not defining your brand 38:34 - A favorite personal brand -- one that understands brand inside out 39:17 - What makes this personal brand as his other favorite 42:17 - Marketing book resource he loves 43:03 - Reliable tools he uses Key Takeaways: "Whoever is listening, what is your brand? It is a perception. But it's not your perception. It's others' perception of you. That's really important. Because if people think they have a brand because they think that the brand is working, it's not what you think of it. It's how others perceive it. So that being the case, what is Branding? Branding is all of those things, all of those choices you can make, to create a consistent perception." - Rich Kozak "Once that clarity is there of whom we're targeting, the clarity is there of what makes us unique, and that language has been created in brand development, everything the brand says and does align everything. And that is powerful." - Rich Kozak "If it's a skill, or a heart characteristic, or a results characteristic that makes you outstanding, and that you're really good at, you have to take credit to get credit, and not getting credit is one of those things that happen when you're not consistent." - Rich Kozak "When the brand is defined from the inside, and this is the difference; what I do and what the world likes to present as Branding is, okay, here's your brand, and now you have to become it. What I do is you write down those people whose lives you can impact. And we define the brand you must become to make those impacts and create the language that is unique to you." - Rich Kozak "One of the problems is, people start marketing to get leads, and they do all kinds of stuff and the confusion and misinformation and spending a lot of money on marketing that doesn't work ensues because they haven't defined and languaged their brand first." - Rich Kozak "You can make money in your real estate investment business. Just make sure you've defined and languaged your unique brand and your umbrella brand to get credit for what makes you outstanding and to language it, so you attract exactly those that you really most want to serve and really care to serve before you open your mouth." - Rich Kozak Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit.            That's the process I have created that has already helped               dozens of real estate investors to define and develop their             personal brands and build their real estate investing                       businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com

Why you've got to listen to this episode: Discover about the 5-step process of raising funds without begging or bugging people. Find out a 3-step warm-up campaign to set the stage for real estate conversations to take place. Learn how to make your marketing system continuously and consistently up and running, providing a non-stop inflow of leads. 3Rs Read, Resource, Reflect Read: The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan and Benjamin Hardy Resource: Upwork Fiverr Reflect: "The only way to avoid criticism is to say nothing, do nothing, and be nothing." - Aristotle   Funding on your own the first few real estate deals might work. But what about the deals after that? One challenge for many newbie real estate investors is raising money to fund deals one after another. Add to that is the struggle of establishing one's credibility. As new investors, how do you compare with others having a ton of experience and expect people to know, like, trust, and decide to do business with you? That seems to be daunting. In today's episode, our guest Dave Dubeau shares with us his 5-part money partner formula that does away with mounting sporadic and crazy marketing. Instead, do more with building relationships, leveraging your low-hanging fruits, thereby setting a wellspring of a relentless flow of real estate investor leads. The kind that comes to you and not have you chasing after them. Dave Dubeau is the creator of the Money Partner Formula, and he works with mom' n pop real estate investors and helps them get started with raising capital. He's a best-selling author and speaker based in Beautiful British Columbia, Canada. He began his real estate investing career in 2003 doing 18 deals in 18 months and nowadays he invests passively in multi-family properties. Get a complimentary copy of his newest book and connect with Dave Dubeau, Money Partner Formula at: https://moneypartnerformula.com/ Topics Covered: 05:59 - Getting clear on these big concepts for a real estate investor raising money for the first time 10:17 - Which should come first -- the money or the deal? 10:47 - Asking without begging: the 5-step process you can do to raise funds 13:19 - Staging a 3-step warm-up campaign 16:54 - Steps you can do when the warm-up campaign turns into investor meetings 18:46 - Two reasons for not putting your best deals as case studies 20:46 - Getting real estate investors to sign up for an expression of interest for upcoming deals 21:47 - Talking about good marketing 23:31 - What you do next when a hot deal is ready 24:12 - Getting everything moves faster 25:34 - Dealing with more than eager real estate investors 26:27 - Creating credibility around yourself even when you've done only one successful deal 29:06 - Recommended ways to get testimonials and referrals 30:36 - How to 'rejection-proof' yourself 34:50 - A favorite brand that does a good job in its branding and messaging 35:48 - Book resource he recommends around mindset 36:23 - Favored tool for finding freelancers Key Takeaways: "Instead of us chasing after them, Why don't we get them while they might not chase after us, but why don't we get them coming to us, putting up their hand and self-identifying, saying, Hey, Paul, this real estate thing you're doing, I'd like to find out more. Tell me about that. Because that conversation's a complete 180 from us desperately needily creepily calling people up." - Dave Dubeau "I refer to this as constant consistency. Ed-you-taining communication, constant, consistent ed-you-taining communication. That's my definition of good marketing. Because again, we've got to remember who's getting this stuff. They aren't real estate weirdos like us. They don't want to know every single thing there is to know about real estate in the market and all this kind of stuff. They want to get the gist. They want to know that we know our stuff. And ideally, they'd like to be entertained because we are an entertainment society. Now we've got very short attention spans. So if you don't grab them, if you don't get them somewhat interested, you're going to lose." - Dave Dubeau "What I recommend is never stop. Always be raising capital. And that doesn't mean that people are cutting the checks left, right, and center. It means that you're having a consistent flow of inbound investor inquiries, leading to investor meetings, leading to expressions of interest, leading to you having an ever-growing group of investors in the wings. Ready to go, ready to jump on your next deal." - Dave Dubeau "Different ways to be seen as much more credible and trustworthy. Branding having sharp, professional-looking materials goes a long way. Speaking knowledgeably about your real estate investing strategy and your market, dressing professionally when you're talking with people about investing with you. Get interviewed on podcasts; that's a great way to be seen as an authority; speak at your local real estate investment club. Be seen, be heard. And the more you do that; the more your credibility will go up. And you don't have to have a ton of experience under your belt." - Dave Dubeau Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit.          That's the process I have created that has already helped               dozens of real estate investors to define and develop their             personal brands and build their real estate investing                       businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com                  

Why you should check out this episode: Learn about the power of YOUR STORY, how it differentiates you, and lets you connect with people on a deeper level. Discover the five dramatic demonstrations of a story that make people strongly resonate and decide to do business with you. Find out how you can leverage your story not just once but many times over for your real estate investing personal brand's scalability. 3 Rs Read Resource Reflect Read: Hot Seat: What I Learned Leading a Great American Company by Jeff Immelt Resource: iPad mini Notion Reflect: "If you're willing to change your story, that's in your head; you can create the life that you want. If you're willing to change your perspective, you can create the life that you want. And it all starts with storytelling." - Jude Charles "Keep going no matter what." - Reginald Lewis More than just mentioning and enumerating your values and what you do, it's sharing those moments of how you displayed them in your dealings with clients and even any other person you encounter that makes you connect with people on a different level. And when you talk about winning and growing in your real estate investing business, even differentiating your personal brand, nothing makes you more unique and relatable with people than your story. What will make your story believable? It's showing and not just telling them. And the best way to bring your story to life is through videos. When everything else is the same, and you're left with no other choice, the only thing that will make people decide is…YOUR STORY. In this episode, Jude Charles digs deep to find the compelling stories that no one else knows & then leverages those stories to scale your business. Jude Charles is a filmmaker, author, and speaker. For over 15 years, he has been producing documentaries for purpose-driven entrepreneurs. He lives and breathes YOUR brand. Connect with Jude Charles: https://judecharles.co/newsletter   Topics Covered: 04:53 - What makes stories for people so important 06:11 - The reason for people to hold back from telling their stories and why it's a wrong thing to do 09:08 - Key factor in storytelling that makes you connect with people 10:26 - What makes an impactful story? 13:13 - Making people lean in to your story 13:58 - The key to making an effective hook for your story 15:36 - Your story is your own and no one else's 18:16 - What ‘Dramatic Demonstration' of proof is all about 21:09 - How you can best show your 'before and after' story as real estate investors 22:56 - Differentiating YOU with your story 24:41 - What makes videos an important medium to carry out your story 27:51 - Leveraging your story not just once but multiple times 30:34 - Discussing the three types of dramatic leverage of your story 32:21 - What's your endgame – making your storytelling powerful as real estate investor 36:41 - Understanding 'Dramatic Clarity' 37:42 - Getting back to your 'Why' - overcoming fears of going on videos 41:49 - What makes this personal brand a favorite of Jude 42:53 - One of the best business books that is Jude's favorite 46:09 - A quote he truly resonated with that he considers his favorite 46:48 - Sharing about who he believes are good storytellers and what makes them good at storytelling 48:53 - The different relationship created in a story Key Takeaways: "That's why story is important. It's what connects us; it allows us to get to know each other, even if it's our first time meeting. It's something different than just, Paul is a male who lives in Canada, or Jude is a male who lives in South Florida. No, there's a deeper connection. And that's why storytelling is so important." - Jude Charles "That's the power of stories. And that is you're looking for that very specific moment. And that very specific moment helps me understand what you do, but how you're different in what you do, as well." - Jude Charles "We talk to people every single day, test out the stories and see what people respond to see what gets them to lean in or what gets them to get asking more questions or what gets them engaged like they get lost in the story. Again, when you tell stories, it helps you build a deeper connection." - Jude Charles "I strongly believe this. In 2022, as an entrepreneur, as a business owner, as an executive, you no longer have the option whether or not you tell stories; it is imperative to tell stories. Because not only is it used in every part of your business, but it's the only thing that someone can't duplicate or take away from you." - Jude Charles "Hearing something said 1,000 times is not as powerful as seeing it once. That's the importance of not only just telling your story, but showing your story so that other people will believe and that is, belief is the currency I live by." - Jude Charles "In my opinion, what I believe is that, as an entrepreneur, as a business owner, you need to show not just tell your stories, because when you create that dramatic demonstration of proof, people will believe it and when people believe they will become raving fans." - Jude Charles   Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how to's to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com

Why you've got to check out this episode: Discover the two most beneficial elements that you can focus on that give your personal brand the strongest edge in the real estate niche. Find out how you can craft a unique selling proposition and value so you differentiate yourself from competitors and have an unfair advantage over the rest. Hear about tips and advice on what you should look into the real estate business when you decide to go full time, so you get aware of what you are running away from at the same time get yourself into and manage expectations. 3 Rs Read Resource Reflect Read: Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins Resource: Docusign Reflect: "If you really look closely, most overnight successes took a long time." - Steve Jobs   Doing what everyone else does won't put you at a competitive advantage.   And in a sea of sameness where there are hundreds of others that offer the same service at the same price, your brand won't stand a chance of getting noticed.   But differentiating your real estate investing personal brand gives you the upper hand.   Today on the R.E.I. Branded podcast, Ryan Waller, Realtor and Real Estate Investor, shares how he went from a secure 20+ years corporate career to the uncertainty of real estate sales and in less than 5 years generated over $40 million in transactions and built an instantly recognized personal brand that put him in the top 0.5% of his market.  In this episode, Ryan shares how he worked on getting his personal brand get noticed faster, growing his real estate business quickly, and having long-term sustainability that he aspires. He also talks about his unique marketing strategies that people resonate well with and respond to and how he commands an authority that people seek out that eventually leads to real estate business deals and relationships. Ryan Waller is a father of 3 daughters and married to his wife Beth, living in Guelph, Ontario.    Professionally over the past 25 years, Ryan has held numerous progressive positions in the corporate world. These include working on ad campaigns for some of the largest international brands, developing advertising and marketing campaigns for major retailers and managing sales teams at Kimberly-Clark and Nestle.    In 2009, Ryan purchased his first rental property. After purchasing an additional three properties, he realized that he enjoyed real estate and obtained his real estate license in 2015. However, it wasn't until 2018 that he took the full time plunge into a real estate career, bringing his corporate background with him. In 2019, after being a stay-at-home mom for 10 years, Beth joined Ryan. Just three short years later, by identifying a niche in the local real estate market, their business boomed to $40 million in sales for 2021, putting them in the top 0.5% in their local market.    Topics Covered: 06:10 - Talking about Unique Selling Proposition [USP] 07:16 - Advice for someone wanting to shift from a day job to full-time real estate investing 10:10 - Emotional connection as a reason for people to choose you over someone else 12:12 - Growing a brand from a personal perspective 12:40 - How he and his wife got into real estate 14:15 - Why he started with the agent route versus real estate investing 15:22 - Selling a product versus selling a service - how it relates and how it is different 16:21 - Two key factors he is focusing on that are beneficial in the real estate business 17:47 - Marketing strategies that differentiate you from the rest and zero into what the market cares about and relates to 19:53 - Unique and targeted marketing efforts to get the end result for clients 21:26 - A brand advantage they're leveraging on when marketing to clients 23:18 - Corporate experiences that helped him in the real estate business 24:16 - A hindrance that turns into a benefit 25:26 - Failures he experienced and lessons learned 26:46 - Talking about rental cash flows and market opportunities in Guelph 27:42 - Deciding to build a team and how they want to grow as a business 28:22 - The value of having mentors and coaches in growing your real estate business 29:56 - Things to look forward to in his business 30:44 - Ryan's favorite brand that turns coffee into a marketing experience 33:57 - Sharing his favorite book of which its philosophies help him day by day 35:30 - A helpful tool that he uses especially during a pandemic that has been a life-saver 36:20 - Favorite quote that resonates so much with him 38:09 - Growing your personal brand by doing something different with videos   Key Takeaways: "I had to be unique; you had to be unique in order to survive with such a saturated market." - Ryan Waller "You may be running in the first few years at a loss, especially if you want to do some marketing to get your name out there. Be very careful and be very realistic. And I think that if you want to get into real estate as a career, you have to have some unique, compelling reason that people would work with you over someone else." - Ryan Waller "We're not just some realtors in the market. We're trying to be a personal brand. And we're trying to be someone that you can call up an address by their first name. That's who we are. And we're a couple that sells houses, and we try to make videos that correspond to that, are relatable, and down to earth. And that's sort of the brand." - Ryan Waller "It does give an edge in this industry to have negotiation power not only with your clients, but also with other agents as well. Just being able to feel comfortable negotiating, and not having your feelings hurt or not being afraid to approach somebody is a huge benefit." - Ryan Waller "The niche that we carved out in real estate has been based on providing facts, data stories, and turning really boring real estate information into something a little bit more exciting or relatable to people. And it's formed this market authority, which was always sort of our goal, to come across as a market authority by giving basic information." - Ryan Waller Connect with Ryan & Beth Waller: Website - bethandryan.ca LinkedIn Facebook Twitter YouTube Instagram Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how to's to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit.  That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your  REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com  LinkedIn Email: paul@paulcopcutt.com    

Why you've got to check out this episode: Find out the critical steps you can do to strengthen your brand foundation Discover the two personal branding assessment tools that help you choose the language to use when communicating and marketing to your target audience and the people you want to influence. Find helpful and practical ideas and insights on how you can showcase your REI personal brand and attract the right audience. Like anything you want to succeed at, building a strong personal brand takes time and the need to follow a process. But once you've established your brand's core foundation, the rest follows. Understand this three-step system and create a solid ground for your real estate investing personal brand. In this episode, Paul shares how you can start developing and building a strong personal brand that clearly communicates your message to your target audience. Your personal brand can help differentiate you from others, and influence the right people to choose YOU over your competition. Topics Covered: 00:48 - First step to the 3-step process for a successful and distinguished REI personal brand 03:00 - A personal branding assessment tool you can use for personal assessment 04:07 - Two buckets of personal attributes that help you to communicate to your target audience 05:13 - Why the need to identify your target audience at the same time know your competition 06:09 - What this second step is all about and how it helps you with 06:58 - A must for your personal branding 07:27 - What you need to understand with this third step of the personal branding process 08:48 - A wrap up of the 3-step process for a successful real estate investing business Key Takeaways: "I'm not a fan that a weakness can become a strength, but it's certainly good to be aware of your weaknesses and how you can minimize those and the impact that they have on your brand. But better to spend time leveraging your strengths." - Paul Copcutt "Identify who your target audience is, you can't try and be something to everybody, because then you'll be nothing to anyone. So, it is vital you identify who your target audience is; it's not so much that you won't attract other people from outside of that target audience, but you only have a limited time and resources that you can invest in branding and marketing yourself." - Paul Copcutt "Nowadays, a website is almost a must; people will Google and try and find you straight away by looking at a website or finding your other online presence. A website is kind of like your home country; it's where you can direct people to, it's where you can control the message. And you can control the traffic, and everything else versus anything else that you do elsewhere is under the control of other people." - Paul Copcutt "My recommendation, particularly around social media, and if you're not spending a lot of time on social media, from a business perspective, is to get very, very good at one platform. Again, it goes back to identifying the right target audience; if you know where they hang out, then you can focus that time on that social media platform to engage with them and build relationships and get them to know like and trust you." - Paul Copcutt Connect with Paul Copcutt: reibranded.com LinkedIn Email: podcast@paulcopcutt.com Music: Thank you to Zoax for the intro music.        

Welcome to the REI Branded podcast where we help you build your real estate investing personal brand and business so that people can find you easily, want to work with you and can't wait to refer you.  If you are looking to build your real estate investing business, reach more people, and stand out from the competition you are in the right place.  My name is Paul Copcutt and every day I work with you the busy real estate investor who wants to stand out from the crowd and attract more of the right business opportunities without feeling inauthentic or spending all day doing it.  I love helping you figure out the latest strategies and ideas that help you do that. And I want to share with you what works and what doesn't - that's why this show is for you.  It's about building your real estate investing personal brand and business. Because marketing is how you get their attention BUT branding is why they choose you.  On the REI Branded podcast, we look to decode and uncover what makes a real estate investor ‘personally brandtastic' and how you can apply it to your own real estate investing personal brand business to attract the right leads, right partners, and right clients - every time. And it's not just going to be theory. We will be talking to and learning from successful real estate investors, like the client who was able to go from a limited presence to building a personal brand that is instantly known and a business that helped her quit her 9-5 job in a little over 3 years. We will see what they are doing to build their REI Personal Brands and Business and understand what's working and what's not.  We will talk about ideas, share resources, strategies and tactics both online and offline to help not only showcase your personal brand but make it the one that people want to follow, like and ultimately do business with.  Other personal brand experts and marketing professionals will join me from time to time to look at what else it takes in building a real estate investing personal brand and business and what you need to make it successful and achieve the results you want.  I know as a busy real estate investor you want to take action. So this show is not going to be heavy on the theory or involve complicated steps or systems. Each episode is intended to be valuable, cut to the chase and actionable so you can begin to implement things quickly and easily to get the results you want in your business. Episodes will be coming out every week so you will have a regular nudge to take consistent action - one of the pillars of a strong personal brand.  Ultimately the show is here to help you get clear about what you do, what you stand for and who you do it for so you can get noticed by more of the right people who want to do business with you.  I want to help you become personally brandtastic.  So if you have an established real estate investing business and want ideas to get your personal brand in front of more people or you are a newer real estate investor and want to know what others are doing and what's working then this show is for you.  Is being personally brandtastic easy? No. But my intention is to help make things for you a little clearer and actionable.  I encourage you to dive in, get listening and if you like what you hear be sure to subscribe so you don't miss an episode.  Thank you for listening and let's get to work on making YOU personally brandtastic.  Connect with Paul Copcutt: reibranded.com LinkedIn Email: podcast@paulcopcutt.com   Music: Thank you to Zoax for the intro music.  

I'd like you to stop listening to the R.E.I. Branded podcast. BUT, what I'd like you to do instead is listen to a new podcast. At the end of last year, I reviewed all the podcasts that had been published since the podcast launched in March of 2021. The top five podcasts most listened to and with generally the most feedback as well all revolved around the story of brand or the topic of brand. What that told me is that the current podcast, the REI Branded podcast, is not always delivering what you want to listen to. So I had some conversations with a few trusted people and after having some deeper thought and longer thinking about this, I decided to relaunch this podcast, with the focus more on brand and in particular, personal branding. Personal branding has been and is at the centre of everything that I do in my business, it's got me to where I am today. It's the subject that I love. So from the beginning of March, I am going to be much more focused on delivering for you specific examples, stories, and guests that will really underline the importance of personal branding for real estate investors and related professionals. I don't really think that there's another podcast out there that does that. You're going to find the content coming out from March onwards is going to be very much more practical and much more directly related to you and your business. I'm really looking forward to doing it. If you have ideas for guests or topics or generally have some feedback I would love to hear it. Connect with Paul Copcutt: reibranded.com LinkedIn Email: podcast@paulcopcutt.com Music: Thank you to Zoax for the intro music.  

Why you've got to check out this episode: Learn how to find freedom in building a predictable real estate investing business that consistently earns even when you step away from it Find out the essential steps you need to know in every stage of your real estate business for you to continue to assess and evaluate if you're not leaving money on the table. Discover how you make a machine to run your business for you, so you come in as just a consultant of your own company.   3 Rs Read, Resource, Reflect Read: Psycho Cybernetics by Maxwell Maltz The Alchemist by Paulo Coelho Traction: Get a Grip on Your Business by Gino Wickman E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company by Michael Gerber Resource: Batch Reflect: "I refuse to walk carefully through life only to arrive safely at death." - Paulo Coelho Some entrepreneurs don't realize that they are still hustling in their business. Anytime they would take time off from their business, it would come tumbling down. And that would mean taking time to scale faster. How do you build a business that runs without you but on systems and processes and still operates profitably? In this episode, Rafael shares how he invested in himself first and created a business running on its own with the help of the systems and processes he puts in place. To help him position people in the right spots and hire not just based on skill sets but longevity, he undertook a university degree that focused on this area. What those principles are that he uses for this, that's one thing you should listen to and find out. Being in wholesaling himself, he recommends one of the three marketing strategies to find motivated sellers that continually fill the pipeline and he offers tips on how to do this strategy best.   He also shares the different stages in a business you should look out for and do something about so you fully optimize yourself, your time, and your resources. Born on January 30th, 1983, and raised in Yuma, AZ,  Rafael Cortez is a second-generation entrepreneur. He began his first job at 14 at a local Grocery Store. From 15 to 18 years of age his work experience included everything from hard labor in construction to supervisory positions in retail and customer service while attending the Fire Science Program at Arizona Western College. At the age of 19, he became one of the youngest Firefighters in Yuma County, where he spent the next five years of his professional career. He saw an opportunity and began working on his first entrepreneurial project, a Non- Emergency Medical Transportation business, at age 21 while providing EMS and Fire services in Yuma, AZ. Rafael launched Netcor Transports LLC, his first company opening day May 1st, 2007, at the age of 23. Maintaining constant logistical and economic growth since its foundation, Netcor was sold in the summer of 2014. Rafael is currently an Organizational Psychologist and real estate professional holding ownership in multiple companies in various verticals. His base of operations is in Phoenix, AZ. Topics Covered: 03:18 - A backstory of how he started in real estate 04:14 - Having had that entrepreneurial spirit growing up 05:47 - Transitioning to real estate from transportation space during an economic crisis 08:03 - Investing in himself, diving right into real estate -- from fixing and flipping to wholesaling  11:33 - One particular reason that draws him into wholesaling 13:57 - The key to finding motivated sellers even when the market goes up 16:59 - One process that works best in marketing and looking for sellers 19:23 - Lessons learned from entrepreneurship 23:04 - The reason behind cold calling yourself when you start wholesaling and not hiring someone else to do it 26:17 - Finding relevance in his Organizational Psychology degree as it relates to his real estate business 27:39 - Helping build business models by way of Organizational Psychology principles 31:52 - What you need to pay attention to in every stage of your business as a solo real estate entrepreneur  34:55 - One crucial step entrepreneurs forget to consider in their business 36:40 - Other investing strategies he is involved in 38:45 - A brand he loves that always delivers 39:37 - Top books he reads 41:10 - Rafael's interests outside of business   Key Takeaways: "I like the process of cold calling. It's been around for years. That one thing that's changed drastically in terms of responses and results." - Rafael Cortez  "I think real estate is one of the best vehicles for wealth out there." - Rafael Cortez  "If you're an entrepreneur, you're creating opportunities; you're creating jobs, you're creating content processes systems, you're creating something better to be put out there. I think that's one of the biggest traits of entrepreneurs – to stay in the entrepreneur space for a long long time." - Rafael Cortez  "I can hire somebody else to come in and then do the cold calling. But what happens after they send you over the lead. Most people, if there's fear of cold calling, or having those conversations over the phone with people, by the time you get a real lead or somebody that you really need to sit down to negotiate with, you're not prepped for the conversation. Cold calling is like the pregame. It's not only the strategy to get the lead, but it's the activity that's going to give you that thicker skin." - Rafael Cortez "Even if you're a solopreneur, there are different stages to your business. Understand what those stages are and start documenting." - Rafael Cortez "If you really want to take it to the next level and build a business that's predictable and you can step away from and still generate this income on a consistent basis, you need to have a machine, you have to set up processes, and you have to measure everything you're doing." - Rafael Cortez "If you ask me what my preferred strategy is, it's wholesaling. It's healthy, it's alive, we can tap into different markets, and it has a machine that's running." - Rafael Cortez Connect with Rafael Cortez: www.rafaelcortez.net LinkedIn Additional Resource: Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/ *This episode has been brought to you in part by Bluehost web hosting. Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/  Connect with Paul Copcutt: reibranded.com LinkedIn Email: podcast@paulcopcutt.com   Music: Thank you to Zoax for the intro music. *By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.  

Why you've got to check out this episode: Find out how you create a focused strategic plan and let it start to move the needle in your real estate investing business. Discover a software tool called 'The Business That Matters Playbook' to help you with SWOT analysis and create an effective strategic plan for your business. Learn about these three assessment tools that address personal fulfillment, assess areas of strength and weakness, and project impacts on your business. 3 Rs Read, Resource, Reflect Read: The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living by Ryan Holiday Resources: The Knowledge Project with Shane Parrish - Podcast Zwift Reflect: "Waste no more time arguing what a good man should be. Be one." - Marcus Aurelius Do you want to hit not two but three birds with one stone? Have you thought of creating a real estate investing business that not only makes money but lets you live and enjoy life and makes a difference in others' lives and the world? In this episode, Warren Coughlin talks about how to build a real estate investing business that matters. He shares three tools to help not only grow yourself but your business. A values-driven organization is what he underscores as it nurtures a culture of excellence and commitment to doing good. He touches on stopping binary thinking, so creative thinking proliferates, making it more beneficial to your real estate investing business. Most importantly, he couldn't stress enough the need for preparedness for the uncertainty ahead with lessons learned in COVID and as businesses go through seasons and cycles. And that's where creating a focused business strategy with recommended periodic reviews comes into play. And when you have that taken care of, you can ensure you are ready to manage any bumpy ride ahead. Free Strategy Guide E-Book - https://warrencoughlin.com/free-blueprint/ Cool Tools (the 3 assessments discussed on the podcast): https://warrencoughlin.com/cool-tools/ Here's how you can join the ‘Social Impact Challenge' and participate in ‘Competitive Kindness'. Click here: https://www.rtggroupinc.com/ Connect with Warren Coughlin: warrencoughlin.com Warren Coughlin helps principled entrepreneurs build a Business That Matters, one that delivers to you, the owner, attractive profits and a fulfilling lifestyle while also creating positive impacts on customers, team, and the larger community. In other words, it is one that helps make the world - or just your corner of it - a better place. This requires a combination of solid business skills and disciplines guided by deeply held values. He's been helping entrepreneurs do this since 2002. He was the top Coach in Canada with the world's largest business coaching company before going out to focus on Businesses That Matter. His clients have experienced everything from 8 figure exits to 7 figure salaries, from rapid expansion to minimized operational work because of the development of great leaders and high-performance values-driven cultures. Warren is the creator of The Business That Matters Playbook, a tool that automates and eases the strategic planning process, so the entrepreneur and the team know exactly what to do and when. He's also the founder and host of the podcast "The Business That Matters Spotlight". Warren's also a recovering lawyer, a serial entrepreneur, college professor, presentation/pitch trainer, actor, theater director, and Dad to a wonderful daughter who constantly challenges him to be a better person. Topics Covered: 03:56 - Taking on many roles and finally becoming a business coach 05:51 - What got him into entrepreneurship? 07:47 - A gift of life he uses to explore things and the world 08:19 - Finding purpose in the life that could have eluded him 09:04 - What it was like growing up with the illness he had 10:40 - The significance of focused strategic planning 12:34 - How essential is strategic planning even in a small or medium-sized business, and how do you go about creating a strategy? 15:04 - Talking about the 'The Business that Matters' playbook and how it works 17:36 - The challenge in coming up with the SWOT analysis 20:31 - Preparing for the unforeseeable future 24:22 - What is a 'Business that Matters'? 25:49 - How to do 'Business that Matters' 27:13 - The kind of people a values-oriented business attracts 28:39 - How culture should look like in a 'Zoom' environment businesses are in at this time 32:28 - Bringing subcontractors and other service providers into the fold and making them share the culture of the organization 34:22 - Discussing the 'Top Right Living' assessment and how to go about it 36:59 - Sharing about the '7 P's' and 'Y You' assessments and their significance 39:31 - Dealing with someone who is not culture fit 42:47 - Doing away with binary thinking 45:06 - How binary thinking kills creative thinking 46:07 - Sharing important lessons in business 48:47 - Needed number of times you should be reviewing and tweaking your strategic plan 49:56 - Significance of 90 days for review versus a yearly one 51:14 - One effective step to strategic planning 53:27 - His two favorite brands that have endured and done an excellent job in branding 54:47 - A tool he enjoys using and believes every entrepreneur should listen to 57:24 - What 'The Social Impact Challenge' is all about and how you can participate in 'Competitive Kindness' Key Takeaways: "When you're starting a business, it's good to go through the business planning process; you've got to go through the work of understanding who your target market is, how you're going to market them, and understanding your competition. But to do the big fat 40-page business plan they have to submit to a bank, that's largely a useless exercise. It's a lot of excessive effort." - Warren Coughlin "I think it's good to have a vision for where you want to go and have some long term objectives, but you plan within a one year cycle." - Warren Coughlin "Strategy is nothing more than the answer to the question, 'How do I deploy my scarce resources – time, team, and money to achieve an objective?' That's it. If you have an objective, and you only have those three resources, time, team, or money, that's it, that's all you have to play with, and so you've got to figure out how am I going to move them on the board to achieve what it is I want to achieve?" - Warren Coughlin "You got to look at your business from a risk mitigation standpoint. What's the drop in value or raising interest rates that I can absorb and not be subject to an existential risk? And when you get close to that, then you have to slow down your acquisitions, or you've got to change your cost structure a little bit to make sure that you're covered. And then to make sure that you've got good cash flow." - Warren Coughlin "A mentor of mine, he likes to use the metaphor of seasons. In business, there are always seasons. There's spring, summer, fall, and winter. And there's always going to be a winter. And if you're not prepared for winter, you're gonna get cold." - Warren Coughlin "A business that matters is one that provides a really great lifestyle for the entrepreneur and his or her family while having a positive impact in the world, whether it's just some small corner of it, or a larger environment." - Warren Coughlin "Get really clear on why you're doing what you do. It doesn't have to be grand and noble, but you should have a reason for doing it that's beyond just money." - Warren Coughlin Additional resource: Get our how-to guide and get noticed: https://reibranded.com/linkedin/ *This episode has been brought to you in part by Bluehost web hosting. Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ Connect with Paul Copcutt: reibranded.com LinkedIn Email: podcast@paulcopcutt.com Music: Thank you to Zoax for the intro music. *By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.    

Why you've got to check out this episode: Discover a 12-minute a day technique that helps take you from a six figure income to a seven figure income. Find out how to play the game of life at your full potential rather than just at 20% of your potential Learn how to be an A-player leader who is strongly driven for growth and success 3 Rs Read, Resource, Reflect Read: Think and Grow Rich by Napoleon Hill How to Win Friends & Influence People by Dale Carnegie Psycho-Cybernetics by Maxwell Maltz Resources: 12-minute methodology Apple Podcasts app Reflect: "What you envision in detail on a daily basis is what shows up in your life." - John Mitchell “You can net 6 figures from working hard. But you can't net 7 figures unless you are working smart” - John Mitchell   Do you still work hard and not smart in your real estate investing business? Do you want to earn from a low six-figure to a seven-figure income? Are you prepared to become driven and live not just the average but exceptional life? Are you curious about how to live life at a much higher level and your full potential? Let's find out! In this episode, John Mitchell shares his 12-minute a day methodology that impacts his life and business in leaps and bounds that he has never imagined before. He can only look back now with gratitude and eagerness to help others do the same. Here he is willing to share what he has found to be working in his life and business with the rest of the world. John Mitchell's story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn't as successful as he thought he should be. To rectify that, he decided to find the "top book in the world" on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there's a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it. When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life. His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process. John's technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas' McCombs School of Business, one of the TOP 5 business schools in the country. He is also the "mental coach" for the head athletic coaches at the University of Texas as well. Topics Covered: 02:21 - John's story of a life-changing moment at 50 07:24 - From practicing as a CPA to becoming a real estate entrepreneur 08:51 - What more is it than the money - going from six-figure to a billion-dollar income 13:35 - Influencing that part of the brain that controls daily actions 15:37 - Setting intention and forming habits as real estate entrepreneurs 16:34 - What is this 12-minute a day technique, how, and for whom does this work? 23:02 - Making a thorough but concise articulation of your life 24:24 - Setting bigger goals and requiring a high degree of accountability in achieving them 26:38 - Why this 12-minute a day technique only works for driven people 28:16 - Playing the game of life at your full potential 33:01 - What makes a driven person? 35:39 - Indicators of someone driven for success 37:31 - What it takes for this '12 minutes technique' to influence the subconscious mind 39:12 - A three-step process to get the '12-minute a day technique' working 44:01 - Making the most of the power of deep thinking 47:58 - John's words of wisdom 49:00 - A favorite brand he picks for making things simple most of the time 50:40 - Books he considers powerful and is a game-changer 52:23 - Tools he considers the best to use to communicate with one's tribe 53:12 - Looking forward to launching his podcast Key Takeaways: "I can see why it was happening. I was just playing the game of life and the game of being an entrepreneur at a much higher level. I mean, it worked because I was focused only on what moves the needle; I had tripled my discipline. And I had new ideas come into my head every week that weren't coming in before. And I just became fascinated by the fact that you could take two key scientific principles, and so, materially impact your success and achievement in life." - John Mitchell "Think and Grow Rich talks about playing science to your life, that pure success, based on the central concept that 95% of your daily actions are unconscious. And so think about this. If that's true, then they have a higher level of success than you currently have; you have to influence those unconscious daily actions. And you do that by proactively influencing the subconscious mind." - John Mitchell "My actions determine my success, I can only influence my actions with repetition, not with logic." - John Mitchell "We're on autopilot most of the day, and we're wired for being reactive, negative, and that's exactly the opposite of the way we want to be if we want to be productive, creative, and happy. The only way you can override that innate programming is to program yourself with some sort of repetition." - John Mitchell "When you create that clarity and feed it to yourself every day,  after 21 days that affects your daily actions." - John Mitchell "So much of what I'm doing is... sure the methodology works, but it only works if I have the right person. And they got to be willing to put in as much effort in creating that clarity." - John Mitchell "If we're gonna take 12 minutes to influence the subconscious mind, we got enough time to influence how I am as a husband, how I am with my health, how I look at my life, as well as my business." - John Mitchell John's gift for you: Break Through to Netting 7-Figures Per Year. Watch this 3minute video: https://thinkitbeit.com/3-minute-training/ Connect with John Mitchell: ThinkItBeIt.com Email: john@thinkitbeit.com Additional Resource: Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/ *This episode has been brought to you in part by Bluehost web hosting. Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ Connect with Paul Copcutt: reibranded.com LinkedIn Email: podcast@paulcopcutt.com Music: Thank you to Zoax for the intro music. *By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Why you've got to check out this episode: Rediscover essential ideas and valuable insights to help you jumpstart 2022 with the right mind set and outlook for your real estate business. Discover the top 5 most listened to podcasts to get insights on branding and marketing, mentoring, mindset, and using SEO to get your business noticed Hear about the top 3 recommended podcast episodes on topics about leveraging LinkedIn, the scientific approach to content marketing, and hiring VAs, so you bring about a constant flow of sales leads, significant engagement, and you scale up your business faster.   Do you want to get off to a good start as 2022 kicks in? Have you thought of ways to help you level up your real estate business this year? Are you ready to fill up the new year with actionable ideas to achieve success in your real estate business? Here, we've rounded up the top 8 podcasts from 2021 to help you kickstart the year 2022 with focus and passion. Listen and enjoy!   Topics Covered: 01:14 - Excerpts from episode 3 with Richard Copcutt on the corporate branding lessons that can apply to your real estate investing business 13:44 - Part of the interview from episode 5 with Sarah Eder and Chris Merry on the marketing and branding strategies when starting and growing your real estate business 24:32 - Snippets from episode 8 interview with Brooke Shang on mentoring, mompreneurship, mindset, and marketing insights for your real estate investing business 33:33 - The Sarah Larbi interview - excerpts from episode 2 on quitting your day job to starting a real estate business 45:27 - Insightful discussion around using SEO for your real estate investing business brand awareness from episode 6 with Michael Halbmeier 53:34 - Quick excerpts from conversations with John Nemo from episode 11 on leveraging LinkedIn to generate nonstop sales leads, clients, and revenue 01:02:28 - Brief excerpts from episode 39 with Scott Ayres around research-based insights around content marketing and social media posting 01:09:45 - Part of the conversation from episode 36 with Amy Ransdell around delegating tasks and hiring virtual assistants (VAs) Resource: Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/ *This episode has been brought to you in part by Bluehost web hosting. Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ Connect with Paul Copcutt: reibranded.com LinkedIn Email: podcast@paulcopcutt.com Music: Thank you to Zoax for the intro music. *By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.  

A strong real estate investing business needs to have a strong personal brand, especially when you're just starting out. The act of just being on LinkedIn and networking can go a long way for your REI brand. Join your host Scott Carson as he talks with the host of the R.E.I. Branded Podcast, Paul Copcutt, about building your personal REI brand. Discover what it takes and some of the mistakes that real estate investors make when becoming full-time entrepreneurs or investors.Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

Why you've got to check out this episode: Discover essential questions you can ask yourself to shake off the year 2021 completely, so you truly set your heart and mind and put your energy into 2022. Find out how you can have full closure of the year 2021 to move on and start anew for the year 2022. Learn how you can look forward to the new year with enthusiasm and focus for the future. Have the holidays helped you truly say goodbye to the past year? Or are you still dwelling on the past and thinking about 'what could have been' and 'what if'? In this episode, Paul shares tips and insights on how you can leave behind the year's past with a happy heart, wipe out any trace of regret, and usher in new beginnings with joyful anticipation of what's to come ahead. You can ask the same questions he asks himself, as the exercise can truly help one think through and fully say goodbye to 2021 and get prepared and focused on 2022. Are you ready for 2022? Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start. Download here https://brand-checklist.ck.page/02dc100707 *This episode has been brought to you in part by Bluehost web hosting. Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ Connect with Paul Copcutt: reibranded.com LinkedIn Email: podcast@paulcopcutt.com Music: Thank you to Zoax for the intro music. *By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Why you've got to check out this episode: Find out how you earn passive income from land investing, lower your costs and increase your return on investment even when someone is in default. Learn about the mistakes that most land investors commit, so you can avoid the pitfalls of doing them. Understand what you should be thinking about in terms of earning passive income to ensure strong, long-term financial security. 3 Rs Read, Resource, Reflect Read: The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian Moran Resource: Zapier reMarkable Reflect: "If you do for the next three to five years what other people won't do, you'll be able to do with the rest of your life what other people can't do." - Zig Ziglar   With property to maintain and renters to handle you have your work cut out, add in rehabs, renovations and rodents and you are in headache territory! What if you could earn passive income every single month without having to deal with any of them? And you only had to make a one-time sale and you get to enjoy your ' terminal days'? In this episode, Mark Podolsky shares how land investing is an excellent choice if you want to think about passive income and having that financial security that you don't get from any other investment vehicles. While you need to find ways to raise capital or bring onboard joint venture partners for other real estate investing strategies, you don't have to with land investing. And Mark gives his tip on how you can best do it and keep three hundred to a thousand per cent returns to yourself. And if your worry is about those defaulting payments, Mark's advice has got you covered. Listen to his game plan, which will not let you be at a disadvantage but rather give you higher investment returns, instead. Talk about total freedom to work when and where you want to. Mark J. Podolsky ( also known as the Land Geek ) is the Managing Member of Land Geek Enterprises, Managing Director of Frontier Properties, Founder of GeekPay.io, and a former Investment Banker at Dinan Company and Dental Consultant at AFTCO & Associates. He is widely considered the Country's most trusted and foremost authority on buying and selling raw, undeveloped land within the United States. He has been actively investing in Real Estate and Raw Land since 2001 and has completed over 6,000 unique transactions. Mark's company, Frontier Equity Properties, LLC, is an A+ rated BBB real estate company. He is also the host of one of the top-rated podcasts in the Investing Category on iTunes aptly titled The Best Passive Income Model and the host of the Land Geek Podcast- Work Smart. Earn More. Learn How. Topics Covered: 02:07 - Why land investing is an interesting niche to focus on 03:32 - How do you earn passive income from land investing? 08:49 - Best locations where you can find and buy a raw land 10:06 - Extending your return on investment even if the land buyer is in default of paying the promissory note 10:58 - What is so promising about land investing that he quit as an investment banker and went full-time twenty years ago? 13:01 - Earning the moniker 'Land Geek' 13:20 - Branding and marketing himself as the 'Land Geek' 15:42 - Mistakes people make when getting into the land investing niche 18:42 - How to avoid buying lands with environmental issues 19:25 - Going by the simple philosophy of 'happy customers guaranteed' 21:15 - Funding his land deals 22:04 - Scaling his business with VAs 23:09 - What his 'terminal days' and the rest of the week look like 24:36 - One important thing he does on his 'terminal days' 25:02 - Talking about the companies he owns, what are they for 26:07 - What you should know when thinking about earning passive income 27:33 - Dealing with 'shiny object syndrome' 28:45 - The one reason he loves this favorite brand of his 29:00 - Two favorite books he reads in combination and his takeaway from these 30:30 - Tools he enjoys using and recommends 32:34 - His favorite quote 33:26 - Mark's final words of wisdom Key Takeaways: "Landed investing is a really interesting niche for me because it's just a one-time sale. And then I get passive income every single month. And I don't have to deal with any renters, rehabs, renovations or rodents." - Mark Podolsky "It's a simple game. All we want to do is create enough of these land notes where our passive income now exceeds our fixed expenses. And we're working because we want to, not because we have to." - Mark Podolsky "I had already done so many transactions that it was really easy for me to sort of articulate everything. In the beginning, I would just teach people how to do what I do. And then as they started gaining success, then they start telling people, oh, my gosh, this thing works. And then it starts to snowball from there." - Mark Podolsky "You don't want to buy land with an environmental issue. If you do, you could be liable for millions of dollars of cleanup. To avoid that, you just go to epa.gov. You look up Superfund sites, and you avoid them." - Mark Podolsky "I would say don't be a land snob. Just because you don't like that land doesn't mean someone else wouldn't, so you buy any asset 30 cents a dollar, here's someone else on the other end of that deal." - Mark Podolsky "Because our margins average 300 to 1,000%, I never recommend anybody taking an equity partner. If they need capital, take a debt partner, get as much money as you can, 2%, 5%, 10%, 12%, 16%, it really becomes irrelevant at those margins. If you've got friends who are making 0% of the money in the bank, help them out." - Mark Podolsky "To scale anything, you need a team [Virtual assistants]. Because otherwise you just have a job." - Mark Podolsky "It's really just about deepening relationships on 'terminal days'. I want to spend time with the people I love. And if there's somebody I've been neglecting, maybe I'll call them. And so that's really what I like to do because at the end of our lives it's really about the quality of relationships." - Mark Podolsky "Now I've avoided financial insecurity. And I think that's really what we wanted to do. For example, the stock market goes up; it goes down, you constantly sort of feel financially insecure. With real estate and cash flow, you avoid that. Not that real estate can't go down. But it's not nearly as volatile as a stock market." - Mark Podolsky FREE course Double your money in 30 days or less. Click here: https://www.thelandgeek.com/quickdeals Connect with Mark podolsky: https://www.frontierpropertiesusa.com/ https://www.thelandgeek.com/ http://www.geekpay.io/ LinkedIn Instagram   Are you ready for 2022? Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start. Download here https://brand-checklist.ck.page/02dc100707 *This episode has been brought to you in part by Bluehost web hosting. Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ Connect with Paul Copcutt: reibranded.com LinkedIn Email: podcast@paulcopcutt.com Music: Thank you to Zoax for the intro music. *By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.    

Why you've got to check out this episode: Discover the two main points to a 'Profit First' approach to your real estate investing business, so you make profit a habit inside your business Find out the biggest mistake most investors make so you won't go the same route as others did and end up with nothing. Learn how to set up your 'Golden Trio of Accounts' to make sure your business is always healthy and profitable and always moving forward. 3Rs - Read, Resources, Reflect Read: Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russel Brunson Profit First for Real Estate Investing by David Richter Resources: Marketing Secrets - Podcast Google Sheets Google Gmail Asana unroll.me Reflect: "Anything is how you do everything." - Anonymous   As a real estate investor, do you find yourself not knowing where the money comes and goes? Do you rely everything on your bookkeepers and accountants to do money management for you? But often that is only once a year! That's one reason why some investors just wake up one day and find out all their money is gone, and they don't know why. It's about time to arm yourself with knowledge, so you take control of your business finances and have your business flourish. In this episode, David Richter shares how while growing and building a real estate business from 5 deals a month to over 25 deals a month, he realized that as much money that was coming in, it was going right out again. With the unique opportunity of being in every seat as a real estate investor, he found a calling to the company's finance seat to help them see where their money was really going. And that's when the 'Profit First' mindset and the formula were brought into the open and helped turn around whatever outdated practices and beliefs about business finances they previously had. Here, he talks about the two most important things you need to bear in mind to make sense of the whole concept of 'Profit First' and put it into practical use. In doing so, you will not only keep deals going and coming in one after another but make profit a priority. That way, you make a whole system of making profit a habit in your business, ensuring long-term viability. David Richter is an active real estate investor who has been essential in closing over 850 deals which include wholesale, turnkey, BRRRR, owner finance, rentals, lease options, and any other exit strategy you can think of. David has helped real estate companies completely turn around from going out of business to building cash reserves through his profit advising company Simple CFO Solutions, LLC. He is the author of Profit First for Real Estate Investing. His goal in life is to completely transform the Real Estate Investing industry when it comes to how real estate investors view their finances and – bring them true financial clarity and freedom. Topics Covered: 03:04 - Eye opening experiences that helped him bring to light needed change in the finance aspect of real estate investing 07:20 - Reasons for most real estate investors losing control of their business finances 09:20 - The concept of the 'Profit First' formula and putting it into practical use 11:39 - One biggest mistake most real estate investors commit in their business 12:41 - A practical step to the 'Profit First' approach – the 'Golden Trio of Accounts' 17:35 - Get out of your own rat race and truly own your financial freedom 20:01 - Making sure you are on the same page with your bookkeepers and accountant about the 'Profit First' approach 24:03 - How to set up accounts for multiple portfolios 25:15 - The big benefit 'Profit First' mindset has given him considering he has no financial background 26:48 - How did the idea of 'Profit First' resonate with him 29:05 - 'Profit First' success stories he is most proud of 37:03 - Explaining what fractional CFO is 39:46 - The reason he loves this brand 40:55 - Book and podcast he recommends if you want to figure out marketing principles 41:40 - Cool tools he uses and enjoys 42:49 - A quote he believes to have helped him be a good steward of what he has now Key Takeaways: "A lot of investors, I feel like, if they just had knowledge – knowledge conquers fear. So, that's where getting this knowledge, that's why the book, that's why the message. That's why I love 'Profit First', of all, the whole story and message behind it. Because it arms people with that knowledge." - David Richter "We're always thinking about, I need to pay all this and hopefully one day I get the benefit. That's where the profit first formula says, well, no, it's sales minus profit equals expenses, meaning I make a sale, I take my profit first. And then the expenses are what's left over to pay for that and fund the business growth and everything. But it's making sure you're healthy first, and you are actually profitable." - David Richter "The biggest mistake most investors make is having one big bank account where everything goes in, everything goes out, and it's just a cash cow that's being tossed all the time. That's where having that one bank account doesn't give you control, doesn't really let you see what your money is versus what to spend on the business." - David Richter "You need to make sure you have three main heroes always pushing your story forward for good that you have something besides the expense account that is making sure that you are actually profitable and healthy and going to win and have a good ending to your story." - David Richter "Everyone wants time freedom, financial freedom like they're looking for the big freedom tickets. And you can't have that unless you have a system in place to keep the money and buy that freedom for yourself." - David Richter "Make sure to find someone you respect in the real estate space, have them hold you accountable, so you don't just go off the rails buying all their properties just because you're emotionally involved with them." - David Richter Connect with David Richter: simplecfosolutions profitfirstrei.com Are you ready for 2022? Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start. Download here https://brand-checklist.ck.page/02dc100707 *This episode has been brought to you in part by Bluehost web hosting. Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ Connect with Paul Copcutt: reibranded.com LinkedIn Email: podcast@paulcopcutt.com Music: Thank you to Zoax for the intro music. *By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.    

Why you've got to check out this episode: Find out how you can set up your real estate investing business to run on its own, profitably and help you lead the life you want to live. Learn why you need to 'set up your business' first and solidify it before buying deals. Discover how you can earn a main river of income and additional streams of income. We've been told of the usual route -- study, do well, finish college, and land your dream job. But have you thought of creating something passive where you never need a job ever again? The kind where it operates on its own without much intervention from you other than just looking at reports of how well everything is doing well for you and living off of it. And with the lifestyle you so wanted? In this episode, our guest, Dustin Heiner shares how he went down the same path that most of us are following, getting a job, ending up being fired and unemployed but rising up to create a river of income and multiple streams of income. 3Rs - Read, Resource, Reflect Read: Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! By Robert T. Kiyosaki The Richest Man in Babylon by George S. Clason Resource: Email Evernote Reflect: "The best time to plant a tree was 20 years ago. The second best time is now." - Chinese Proverb Dustin Heiner is the Rental Property Expert and Founder of MasterPassiveIncome.com. Being Successfully Unemployed at 37 years old by investing in real estate rental properties, he is now on a mission to help everyone to quit their job and never have a job again. He also helps his students build successful real estate investing businesses all over the country. Through his work at MasterPassiveIncome.com, Dustin Heiner has become one of the leading real estate rental property experts. Dustin started MasterPassiveIncome.com from his home in 2015 while being a full-time employee, married with four children, owning and operating two other businesses, and being a full-time investor. He is very passionate about his mission to help others become successfully unemployed and never need a job again. In 2015, Dustin wrote his first book, "How to Quit Your Job with Rental Properties," which quickly became a bestseller. From there, he began his new business helping others to invest in rental properties to quit their job. Since then, Dustin Heiner has helped countless numbers of others to start investing in real estate rental properties. Even if his students live in very expensive cities, he shows them how they can invest all over the country. His lessons and expertise have been called upon by numerous real estate and financial podcasts and events. Dustin has been featured in Yahoo Finance, Business Insider, Motley Fool, and US News. Topics Covered: 03:25 - Realizing his value is not tied to a regular nine to five job 12:27 - Dustin's number one 'Why' he has catapulted to being a full-time investor 14:44 - Learning how to build a business that runs on its own automatically 17:29 - The reason why he scaled up his business and what it should be like 'setting up a business' before getting inventory 21:54 - Taking the fear out of buying properties or investing 'outside of state' 27:40 - How come he doesn't pay for taxes and other utilities? 29:50 - Branding and marketing his real estate investing business 31:37 - Why branding is huge in running a business for longevity 36:37 - His thoughts about social media and why he believes you don't have to be everywhere else 38:46 - Why you shouldn't do everything yourself and manage your properties even when you just start out in your real estate investing business 43:15 - Don't project yourself and your wants on other people 45:03 - Having that river of income at the same time streams of income 47:19 - Teaching his children financial literacy and about passive income instead of giving them an allowance 50:48 - Talking about his' Watch and Learn' podcast 52:27 - Books he recommends for the many great principles 53:00 - A personal brand that he likes and considers spot on 56:48 - What he says to someone who is contemplating quitting his day job Key Takeaways: "You need to realize that your value is so much more than anybody can ever pay you." - Dustin Heiner "As soon as you realize that your value is so much more, then the world opens up to you to see, 'Oh my goodness, I can make so much more money!" - Dustin Heiner "What we do is we build the business, finding all these people in the business first, then we go out and get properties, which is our inventory. Your business is your business; your property is your inventory. And that's how we scale because we have the business set up; all we got to do is find another property and buy a piece of inventory. And we put that into the business." - Dustin Heiner "Because you set the business, you don't view your property as a business, it's a piece of inventory, then you can scale the business, and you don't even worry about it because you hire the right people and give them the rules and processes to proceed further." - Dustin Heiner "I think everybody's brand needs to be an extension of you. Because if you're going to do a business for longevity, let's say if you're a realtor, if you're a property manager investor, literally be yourself because that's the only person that you can be the best version of yourself." - Dustin Heiner "Definitely, don't be a property manager; you're going to hate it, you're not going to want to do it. You need to make sure you hire the right people in your business." - Dustin Heiner "You better plant that tree today. If it's investing in real estate, if it's building a brand, if it's whatever it might be, or even just being with your kids, and being intentional about building relationships with them, do it today; don't put it off." - Dustin Heiner "Find passive income because that allows you more time to be with your family, travel the world, build more businesses, make more money, and serve more people." - Dustin Heiner Additional resources: Free Real Estate Investing Training Text RENTAL to 33777 for a FREE Real Estate Investing course        Or go to https://masterpassiveincome.com/freecourse Real Estate Wealth Builders Conference - March 10th-12th 2022 http://rewbcon.com/ Checkout Dustin Heiner: successfullyunemployed.co watchandlearnpodcast Are you ready for 2022? Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start. Download here https://brand-checklist.ck.page/02dc100707   *This episode has been brought to you in part by Bluehost web hosting. Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ Connect with Paul Copcutt: reibranded.com LinkedIn Email: podcast@paulcopcutt.com Music: Thank you to Zoax for the intro music. *By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.  

The Commercial Real Estate Academy podcast was created to demystify the commercial real estate industry for the masses. During our weekly episodes, we interview industry experts on a host of different commercial real estate-related topics. Through these interviews, we hope to arm you with the knowledge, references, and tools you'll need to confidently pursue commercial real estate opportunities as a business owner and/or an investor. Raphael Collazo and Jeff Walston are excited to introduce their guest for this week! In today's episode, we hosted Paul Copcutt, Personal Branding Strategist at Paul Copcutt Unlimited, for a lively conversation about personal branding. ▶️ During our conversation, we explored topics such as: • How he began in the marketing/branding industry, • What personal branding is and why it's important, • Common mistakes real estate professionals make with their brand, • What type of content to create to convert sales, • How to be consistent with content creation, • The best platforms to create content for, • As well as much more... ▶️ If you're interested in learning more about Paul, feel free to contact him at: ▶ LinkedIn: https://www.linkedin.com/in/paulcopcutt/ ▶ Website: https://paulcopcutt.com/ Below I've provided links to books that were referenced during the episode: 1) Eat That Frog - https://amzn.to/3nvquvF 2) Profit First - https://amzn.to/3tz3dKr If you find value in these episodes, please SUBSCRIBE, leave us a 5