Podcasts about Adobes

Chris talks with the Alpine Visitor Center's Heather Yadon and Historic Alpine's Wendy Little about the extensive menu of holiday events in Alpine this month, from Santa to Music to Shopping to Tree Lightings to Parades and more. One highlight is the new "Navidad en los Adobes" historic tour of adobe homes and churches, with a presentation on the history of adobe in the region at The Ritchey. Tickets are available at https://historicalpine.org/ NOTE: Since this recording, Doug Moreland's Cowboy Christmas Ball at the Granada Theatre has been moved from Friday, Dec 20 to Saturday, Dec 21 (right after the Christmas Parade)

In dieser Folge reden wir über die Basics des Sound Designs und wie Klang die Wirkung von Videos beeinflusst. Wir schauen uns auch Adobes neues Projekt Supersonic an – ein Tool, das Sound Design mit Hilfe von KI und spannenden neuen Funktionen einfacher und kreativer machen soll.Hast du Feedback? Schreib uns!Wenn dir die Folge gefällt, lass uns gerne eine 5-Sterne Bewertung da. Damit hilfst du uns ungemein!Folg uns auch gerne bei Instagram: https://www.instagram.com/kreativgelaber/

En hackergrupp med kopplingar till den kinesiska staten har infiltrerat tre amerikanska internetoperatörer. Angriparna kan ha haft åtkomst till nätverken i flera månader. Detta avslöjar källor till Wall Street Journal. Hackergruppen ska enligt tidningen ha utnyttjat samma system som amerikanska myndigheter drar nytta av för sin lagliga trafikavlyssning. I veckans poddavsnitt pratar Peter och Nikka om nyheten från USA och uppvaknandet som nyheten förhoppningsvis leder till. Nikka drar paralleller till de svenska försöken att kringgå EU:s förbud mot massdatalagring – försök som syftar till att få internetoperatörer att samla in och lagra trafikdata. Peter och Nikka pratar också om en rekordstor överbelastningsattack, Microsofts förbättrade stöd för lösennycklar samt Adobes nya licensmodell. Ur ett underhållsperspektiv kan Adobes licensmodell antingen vara en stor förbättring eller tidernas bottenskrap. Om ett år har vi svaret. Se fullständiga shownotes på https://go.nikkasystems.com/podd269.

Eine neue iPhone-Zeitrechnung

#179 Adobe's latest terms of service updates have caused an uproar in the design industry, with designers saying they are leaving Adobe once and for all. Find out what you need to know—from a lawyer—about Adobe's terms of use.

Josef bakar bröd för första gången (det går åt helvete) och Mattias snackar Adobes senaste katastrof.Avsnittet på YouTube ► https://youtu.be/P6mMLZsP1ZsBli en Synkare idag! ► patreon.com/SynkatPodcastSynkat består av:Mattias ► youtube.com/@MatinbumJosef ► youtube.com/@GlootenMaila oss på ► synkatpodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Mit Markus Hörster und Christian Cordes. Diesmal geht es unter anderem um die jüngsten Änderungen für Google-One-Kunden, Adobes generative KI für Premiere Pro, das vermeintliche Ende von DSL in Deutschland und um Tipps rund um den Ladegeräte-Kauf. App-Tipps des Monats DeepL für Windows Viel Spaß mit Episode 86! Am 14. Mai hört ihr um 19.00 Uhr die nächste Ausgabe unserer Sendung auf Radio Okerwelle.

KI wirft rechtliche Fragen auf. Getty Images und Adobe bringen sich in eine gute Wettbewerbsposition

Diese Woche im Tech Briefing:Thema der Woche: Medienhäuser weltweit sind bereit, einen hohen Preis für ein echtes Foto zu zahlen, doch wer zahlt für eine KI-Kreation? Wenn es sich um KI-Trickserei statt um den Schnappschuss des Jahres handelt, wirft Künstliche Intelligenz aktuell Urheberrechtsprobleme auf, die die gesamte Kreativbranche im Unklaren lassen. Adobe und Getty Images bringen sich in Position und bauen auf Rechtssicherheit ihren Wettbewerbsvorteil aus. Plus: Diese Woche präsentierte Brüssel einen finalen und Rechtssicherheit in den Mitgliedstaaten schaffen?Dazu: Sven Doelle, Head of Innovation und Technology von Adobe, Grant Farhall von Getty Images und Fabian Reinholz, Rechtsanwalt und Partner in der Kanzlei Härting werfen wichtige Fragen auf und ordnen die aktuelle Gesetzeslage ein.Plus: Nachrichten aus der Welt der BigTech, Startups und TechnologieHaben Sie Fragen? Schreiben Sie uns gerne eine Mail an kontakt@mediapioneer.com.Moderation: Christoph Keese und Lena Waltle Redaktionsassistenz: Clara Meyer-HornProduktion: Till Schmidt Hosted on Acast. See acast.com/privacy for more information.

» Die Themen der Folge 221: --- (00:05:28) Eine Killer-KI, die keine war https://www.vice.com/en/article/4a33gj/ai-controlled-drone-goes-rogue-kills-human-operator-in-usaf-simulated-test https://www.nytimes.com/2023/05/30/technology/ai-threat-warning.html https://twitter.com/benedictevans/status/1664571000917315586 https://twitter.com/benedictevans/status/1664615217161187328 https://www.linkedin.com/posts/alexanderbraun_ai-machinelearning-journalism-activity-7063772226688294912-ATan (00:11:28) Artifact will Clickbait-Headlines überschreiben https://www.theverge.com/2023/6/2/23745927/artifact-fix-clickbait-headlines-rewriting-ai (00:14:35) Stability AI - wie viel von dem Hype is real? https://www.forbes.com/sites/kenrickcai/2023/06/04/stable-diffusion-emad-mostaque-stability-ai-exaggeration/ https://twitter.com/almarrone/status/1650717669740490752 (00:20:10) Entlassungen aufgrund von AI - Verschiebungen auf dem Arbeitsmarkt? https://omscgcinc.wpenginepowered.com/wp-content/uploads/2023/06/The-Challenger-Report-May23.pdf (00:25:26) Schafft es Apple Mixed Reality zum Massenmarkt zu machen? https://www.theguardian.com/technology/2023/may/30/techscape-apple-vr-wwdc-2023 https://www.nytimes.com/2023/06/02/technology/apple-metaverse-vr.html (00:32:42) Microsoft und Adobe - unterschiedliche Ansätze in Bezug auf Generative AI. Wie wird das dominante User Interface im KI-Zeitalter aussehen? https://blogs.windows.com/windowsdeveloper/2023/05/23/bringing-the-power-of-ai-to-windows-11-unlocking-a-new-era-of-productivity-for-customers-and-developers-with-windows-copilot-and-dev-home/ (00:52:47) Amazon will günstige oder sogar kostenfreie Mobilfunktarife für Prime-Kunden anbieten https://techcrunch.com/2023/06/02/amazon-offer-low-cost-free-mobile-service-prime-customers-report/ (00:56:40) Twitter abgeschrieben aber Elon der reichste Mann https://www.reuters.com/technology/fidelity-marks-down-value-twitter-stake-again-2023-05-30/ (00:58:46) Buchempfehlung: Quit. The power of knowing when to walk away von Annie Duke

This week Chris joins me to try out a new Old Forester single barrel pick he won in a raffle at Seven grand and to discuss a movie that he's been pushing to cover on the show, "Road House". Not only do we have a good time chatting about this crazy film but we get into a conversation about more whiskey and Steven Seagal movies. This episode is all over the place. I also tried an experiement recording on one iphone and using Adobes new AI audio enhancement to see how well it performs. Part way through the episode I switch back to the phone audio so this will sound a little different than normal. let us know what you think. Cheers!

Mit Markus Hörster und Christian Cordes. Adobes neuer Bildgenerator Firefly hat Beta-Test gestartet, GPT Version 4, Microsoft 365 Copilot, neue Pixel-Geräte von Google, YouTubes Einstieg ins Podcast-Geschäft und das E-Ink-Tablet reMarkable 2 sind einige unserer Themen in dieser Episode. App-Tipps des Monats ATEM Tally Light (Android) Microsoft 365 (iOS, Android) Viel Spaß mit Episode 74. Am 18. April hört ihr um 19.00 Uhr die nächste Ausgabe unserer Sendung auf Radio Okerwelle

Heute geht es um Adobes generative KI-Tools. Außerdem: beeindruckende Bilder von der Sonne, eine Warnung vor unseriösen Kreditangeboten, ein Laderoboter für Elektroautos und eine potenzielle Gefahrenquelle bei GPT-4.

Perfil en ResearchGate de María Jesús Puy-Alquiza: https://www.researchgate.net/profile/Puy-Alquiza Si quieres saber más, te apuntas aquí la newsletter ---> https://horacio-ps.com/newsletter/ Si quieres discutir sobre el episodio, te unes a nuestra comunidad en whatsapp ---> https://horacio-ps.com/comunidad Si te ha gustado el episodio (o no), aquí me puedes invitar a un café ---> https://ko-fi.com/horacio --- Send in a voice message: https://podcasters.spotify.com/pod/show/horacio-ps/message

Adobes angekündigte Übernahme von Figma wird mit 20 Milliarden $ die zweitgrößte Software-Übernahme der Wirtschaftsgeschichte werden. (Gleich hinter Spitzenreiter Slackübernahme mit 27,7 Milliarden $) Warum will/muss Adobe so viel Geld für das vergleichsweise klein erscheinende Figma ausgeben? Darüber und mehr reden Marcel Weiß und Markus Angermeier. Die Podcasts von neunetz.fm jetzt unterstützen und Nexus-Mitglied werden....

Les and Pat guide us in a close look at the Native American, mining, ranching, and military influences on early development in 29 Palms. 

Det pratas mycket om förstapartsdata och hur viktig den är för att lyckas med marknadsföring idag. Inte minst digital sådan. Tekniska begränsningar, lagstiftning och ökade krav på köp- och användarupplevelser har gjort den än viktigare. Så jag bjöd in martech-experten Kristoffer Stenbeck från Adobe för att lära mig mer om förstapartsdata och dess roll inom modern marknadsföring. Ett viktigt ämne för marknadsförare att ha en grundläggande förståelse för. För genom att arbeta smart med förstapartsdata så kan vi göra allt från att utveckla annonsering och e-postmarknadsföring till att skapa bättre kundresor och personliga upplevelser över olika kanaler. Men det blir snabbt komplext och det gäller att navigera rätt kring olika typer av data från olika källor och kanaler. Och kombinera dessa för att skapa en bättre bild av kunder eller användare. Om gästen Kristoffer Stenbeck är solutions consultant och en martech-expert på amerikanska teknikjätten Adobe. Där arbetar han med att hjälpa större företag och varumärken att lyckas med sin data, teknik och plattformar. Kristoffer är utvecklare och systemvetare i grunden och har lång erfarenhet av martech och CRM, både som CRM-utvecklare och konsult. De senaste åren har han fokuserat på framförallt marknadsföring. Om avsnittet Vi pratar i avsnittet om förstapartsdata, vad det är och varför det är så viktigt att ha koll på idag som marknadsförare. Och skillnaderna mellan första-, andra- och tredjepartsdata. Kristoffer går också igenom hur vi arbetar smartare med förstapartsdata i marknadsföring och bryter ner silos mellan kanaler. Du får dessutom hör om bland annat: Typer och källor av förstapartsdata Vad många marknadsförare missförstår Viktiga saker att tänka på vid insamling Värdet av att kombinera förstapartsdata System och teknik för att hantera den Exempel på hur förstapartsdatan kan användas Värdet i att skapa experiment för att testa Kristoffer delar även ett antal exempel på hur företag och marknadsförare som är duktiga arbetar med förstapartsdata och aktiverar den i sin marknadsföring. Han levererar även ett gäng med värdefulla spaningar. Missa inte att kolla in grafiken nedan som ger en översikt över allt från källor och typer av data till destinationer och användningsområden. Och för dig som vill fördjupa dig ytterligare kring förstapartsdata, teknikplattformar och hur man navigerar i en värld utan kakor så hittar du ett gäng med bra länkar. Inklusive en länk till Adobes årliga Digital Trends-rapport. Och efter länkarna hittar du självklart också tidsstämplar till olika sektioner i avsnittet. Länkar Kristoffer Stenbeck på LinkedIn Adobe Experience Cloud webbsida Adobe på LinkedIn https://www.linkedin.com/company/adobe/ Adobe på Facebook Adobe på Instagram Adobes stora årliga Digital Trends rapport [PDF-rapport] Prepare to navigate cookieless marketing - Adobe [e-bok] Dive deep into today's customer data platform insights - Adobe [e-bok] First-Party Data Expands to Unleash Greater Campaign Effectiveness with New Adobe Analytics and Advertising Cloud Integration - Adobe [artikel] How data is shaping the future of marketing and customer experience - Adobe [artikel] A marketer's conundrum: Balancing personalisation and privacy to deliver trust-based customer experiences - Adobe [artikel] The shift to cookieless will change marketing forever: 5 reasons to get there ahead of the competition - Adobe [artikel] A tale of two perceptions: Readiness for a cookieless future, then and now - Adobe [artikel] Tidsstämplar [4:12] Kristoffer börjar med att gå igenom varför förstapartsdata är så viktigt och de tre makrotrender som driver på utvecklingen. [7:03] Vi pratar om vad förstapartsdata är och vad som skiljer det från andraparts och tredjepartsdata. Kristoffer tar även upp ett antal olika exempel på vad förstapartsdata kan vara. [9:40] Kristoffer fortsätter och går igenom några av de vanligaste kä...

#AdobeMax #Laowa #BMWCircular Another day , Another Pod! Episode 539 Canon Rumours reports, Venus Optics continues its quick move into the RF mount by announcing an RF mount version of their very unique Laowa 24mm f/14 2X Macro Probe lens. $1600 usd for this epic lens which is used worldwide by ad company's and close up macro shooters. If you need one check out Laowa direct or your local camera shop ! here my link to Laowa https://www.venuslens.net/ref/423/?campaign=tigersmedia BMW has showcased the future of automotive industry in German auto show with a fully 100% recycled car. The BMW Circular concept car uses the idea of resusing all the parts and minimising the products used in this futuristic electric concept. Down to no paint and using heat to change the colour of the aluminium and steel and using on 12 products to make the car this interesting step into the not so distant future is a great example of forward thinking. Obviously its just a concept at present but the fact that they can produce a prototype that is a great step in the right direction for the planet and our kids. Im sure over the next few years these ideas and logistical challenges will exponentially expand to create a cleaner future with transport ! Adobe Max the creative annual event is avail to register for now. The annual event showcases Adobes latest tips and tricks with ambassadors in all fields. If your looking for inspiration then this could be the ticket. Event will be online again on October the 27-28th. Yet again Adobe has done the righty and not charging for this event ! Shimoda Core units link - https://shimoda-designs.j8ujgp.net/c/2884568/1017837/10250 NEW MERCH AVAILABLE AT THE WEBSITE, SUPPORT THE DREAM!! Here's the link :- https://thirty4media.squarespace.com Want to send something to us, flick us an email to get the address details, cheers ! hankshouse@yahoo.com Catch us on our social pages- https://www.youtube.com/c/34Media Instagram- @34_media Facebook- @34MediaAustralia Twitter- @34_mediaOZ Ebay link to support the channel - https://ebay.us/MNIK4y --- Send in a voice message: https://anchor.fm/34media/message

Adobe Audition hat ab jetzt den zappeligen Bäppeligen! Geräuschlos streifen wir durch die gesamte Musikgeschichte. Viel Spaß!

Denna veckan pratar vi om 5G i Sverige, om hur Sverige helt plötsligt bannlyste Huawei, om du borde skaffa en 5G-mobil och om Adobes nya system som vill göra fejkade bilder och videos mer uppenbara. Detta och mycket mer i veckans avsnitt av TechBubbel. 00:06:36 – Huawei bannlysta i 5G-Sverige 00:31:20 – Verifierat: inte en deepfake 00:57:17 – Veckans tips 01:04:44 – Veckans Facepalm 01:06:26 – Veckans bubbel

#adobe #99u #wechat #mining #india #unemployment Another day , another vlog! 263 Flew back to site today first time in 3 months, plane broke down and didn't get in till 7pm so sorry for missing yesterdays show. In a new room for first time in 10 years will do a video this week about it. WeChat has been found to be laundering peoples messages before they receive them! Be careful with sensitive info on this messaging apps. Adobe in development of ar tool to allow you to take a photo and directly cut it out and place objects directly onto computer!!! Adobes annual 99U conference worth $1000 bucks a ticket is this year free and online. Another great job by ADOBE to help out creative's in this rough time. India dumping $400 billion into economy as unemployment hits 25% due to covid 19. China is going to test all 11 million people in wuhan for covid19 by next week in order to show some good will and really prove to world they are serious. Victoria finally getting some wiggle room in the restrictions this week. --- Send in a voice message: https://anchor.fm/ashley-kendray/message

Welcome back! This week we have a bit of a different podcast. In the first half of this episode Scott talks with Van Bedient, Adobes senior business development manager, about the soon to be available group editing feature for Premiere Pro. In the second half, Damian talks with PVC contributor and camera reviewer Brian Hallett about his thoughts on the Sony FX9 and the Canon C500 Mark II. Make sure to check out ProvideoCoalition.com for more in-depth articles on the topics talked about today. Also, make sure to subscribe to the podcast so you don't miss future episodes!

EP198 - Holiday Forecasts   A weekly podcast with the latest e-commerce news and events. Episode 198 covers the 2019 holiday forecasts, store visits, and news. Reviews Jason & Scot both received the new Apple AirPods Pro and the Amazon Echo Buds.  Both liked the Apple product better.  Echo buds had better noise cancelation, but an inferior fit/design, poor microphone, and a case that’s too big for a pocket. Trip Reports Nordstrom NYC Flagship Amazon Bookstore remodels and FourStar Showfields Macy’s new Story display  Starbucks Pickup Only location News Gap CEO, Art Peck steps down  Sears Closing 96 more stores, leaving 182 Sears and Kmart stores  Barneys Liquidation Assets – Great American Group and Tiger Capital Group IP – Authentic Brands, will be licensed to Saks Fifth Ave Profitero Price Study (Amazon is price leader) Shopify – Adds an Email ESP First Insight Study “Amazon Past it’s Prime” – Pretty silly methodology (stated preferences of 1000 people), don’t put too much stock in it. Holiday Forecasts NRF Nov-Dec excludes automobile dealers, gasoline stations and restaurant 3.8% – 4.2% over 2018 to a total of between $727.9 billion and $730.7 billion (vs 2.1% last year, or 3.7% last 5 years). AlixPartners November-January Total Retail increase of 4.4% to 5.3%  Deloitte: November – January Total sales are expected to exceed $1.1 trillion  Total Retail 4.5% to 5% rise in 2019 (vs. 3.1% last year) Digital $144-$149B 14-18% growth (up from 11.2% in 2018) Kantar Oct-Dec Total Retail 3.8% (vs. 3.1% last year) Online 14% vs 10.8% last year Salesforce November 1 to December 31 Digital revenue growth this holiday season at 13% YoY to 4136B Hub: https://www.salesforce.com/solutions/industries/retail/holiday-insights Adobe Nov-Dec 14.1% increase online (totaling $143.7B) MetaForecast (summary of the forecasts): 14.25% Online  (range is 13-18%)  4.35% Total Retail (range is 3.7% – 5.3%) – last yr was 2.1% Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 196 of the Jason & Scot show was recorded on Thursday November 7th, 2019. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Automated Transcription of the show Transcript Jason: [0:24] Welcome to the Jason and Scott show this is episode 198 being recorded on Thursday November 7th 2019 I’m your host Jason retailgeek Goldberg and as usual I’m here with your Cup host Scott Wingo. Scot: [0:39] Hey Jason and welcome back Jason Scott show listeners Jason Ritter episode 198 and we have a really big surprise for everyone on episode 200 I’m giddy all over with excitement. Jason: [0:51] I know I am to every each time I say one of those big numbers in the intro I’m like oh my God we’re going to have to learn how to start saying the twos it’s like our Y2K day. Scot: [1:01] For those listeners that haven’t seen Jason give a life talk he always talks about how if you enjoy the talk there’s over X hours of him out on the internet, pretty soon you can build a role that part of your side over to 200. Jason: [1:17] I know it turns out I’ve been lying cuz I generally like round up to 200 hours in those live talks and in preparation for our big 200 anniversary show I did the math and it’s actually like 176 hours of us. Scot: [1:31] Close enough we’ll get there eventually keep plugging away. Jason: [1:36] Yeah we might tonight who knows. Scot: [1:43] Anyway so Thanksgiving is only three weeks away so we thought we would spend a fair amount of this episode looking at the Holiday forecast but before we do I’ll be Gadget Geeks we wanted to talk a little bit about that first so you and I both had the fortune to get the latest new Wireless your devices so airpod pros and Echo buds came out and everyone on Twitter was wondering how your experience with both of us went so so give us your review. Jason: [2:18] Yeah so I was super excited they both ride the same day I don’t know if Amazon like stepped on the gas to make that happen or or maybe Apple did but that was coincidental so I have to say, that I like the airpod pros better than the echo buds for almost everything and somewhat disappointingly. On my use case which I mainly use these things as my phone interface for being on conference calls like 8 hours a day. I’m not sure that either one of them are better than the original airpods. Scot: [2:53] Controversial so you don’t like the noise cancelling of the air pump. Jason: [2:59] Well so couple of things and I I literally did a test and I even I recorded some audio files so one thing when you’re using it as a phone interface I don’t like to wear both. Are you positive same time. Scot: [3:14] You’re that one of your guy. Jason: [3:15] Because I do want to hear I sent you have unlimited battery life because I can have one in for two hours while the other one is charging in the case, pop the the charged one in take the uncharged one out and I can literally like I literally have these a tower block swear I’m just on the phone. And any of these products work for that when you only wear one at a time but none of them do noise cancellation when you only have one ear in SoDo for phone use noise cancellation doesn’t work, I do occasionally listen to music and to me the airpod pros sound much better than the echo buds. But I did test both of their noise cancellation and that the echo Beds which have Bose technology in them definitely have stronger noise-cancellation they they eliminate more background noise than the airpod pros. Scot: [4:08] So one idea to solve your 11.1 ear problem is just to get two sets you up I have, 12 of these things at this point so why not just put both in and then recharge and then switch every 2 hours. Jason: [4:25] That’s what the dirty secret of my family is left to my own devices I would have way too many sets but I can’t off setting that my wife is very Adept at losing them. So it’s one of the rare things we’re like like my strength balance is out or weakness within most of everything else that’s the office. Scot: [4:41] So your sets go to backfill her lost sets. Jason: [4:44] It does seem that way, but I do I feel like the airpods are more comfortable. The echo beds like are more in your ear and they it just feels like a big thing in your ear I mean if it’s going to be kind of personal to everyone but I tested the microphone cuz I was curious, which one sounded better in the airpod pros are basically the same as the airpods on the microphone which, is a pretty good microphone and it does a decent job of eliminating background noise and it does a really good job surprisingly of eliminating wind noise, the echo buds that there’s no stems of the microphone is in your ear and not surprisingly it sounds much worse. Just a tinge of closer your mouth is helpful but the roads are horrible in the wind like almost unusable. Scot: [5:39] Which verse Chicago I’d seems important. Jason: [5:42] Yeah yeah I am sometimes on my way to Starbucks while I’m doing these call so that and as you know I’m quite Speedy so I create a lot of wind just walking. Scot: [5:50] You’re like the flash down there that’s the problem. Jason: [5:56] But I will say. It is mildly cool in my house having the echo buds because I have so much of this novelty home automation around my house, that way this thing in your ear like just being able to like very quietly other anywhere in the house like you know to do something and have it happen does give you none of us Tony Stark. Scot: [6:17] Yeah I was kind of a little depressed by that go buds cuz they do feel like having a giant, ball of wax in your ears or something in there that feels heavy and like you don’t want to move your head around and I’ll pop out these wings but I just didn’t I think I lost some II I open the package and then you know, I was I’ve been predicting that it would be awesome to have Alexa in your ear like that, but then I’m in an open Office so and it’s good news canceling so I’m sitting there screaming Alexa play this, it’s actually can’t raise it that much it is good for exercise though if you wanted me to get Alexa to play a certain song or something or skip or whatever drink exercise so I found it but then like exercising and moving around alot they don’t feel good so they didn’t live up to my expectations. Jason: [7:07] No I agree I was underwhelmed and to be honest I kind of just qualified on the second I opened the box because the case is too big. Scot: [7:16] It’s like a bar soap. Jason: [7:18] Yeah I mean I carry these things in my pocket all the time and the echo buds case just wouldn’t fit in my my pocket. But that being said on the last show I did reference that I was installing a new Gadget which is Echo control for my kitchen sink. And I have now successfully installed that and as predicted like nobody needs this. It’s it’s no easier to just turn on and off your water than it is to tell Echo to turn on and off your water but I will say there were two things that use cases that I didn’t consider it a kind of cool like you can tell it. Eco fill 2 cups of water. What is exactly two cups of water which can be kind of Handy for some things and then my four year old son thinks this is the greatest thing on the planet. Scot: [8:11] The two cups of water or the. Jason: [8:12] No sitting in the kitchen turning on and off the faucet. Yeah so what’s the new entertainment device in my house. Scot: [8:19] Pretty soon we’ll just lose all use of our Limbs and it’ll be like that in Wall-E where we’re just in the chairs and slurping sodas and talking into computers. Jason: [8:32] I’m moving one step closer to that Wally vision of future everyday. Scot: [8:35] Awesome thanks for the gadget updates I think you are actually in big beautiful New York City for this episode which makes me wonder in the interesting trip reports. Jason: [8:48] Yeah yeah I got to visit a few stores I’ve actually been in New York last week and this week and last week there was a big retail opening in New York Nordstrom open their flagship store in New York so you know how to see Nordstrom based in Seattle they cannot expand it on the West Coast, and they they now have you know this, this flagship store in the heart of the retail Echo System here in Manhattan so it’s a big deal to see what that store would look like. And while I would I would say it’s a excellent implementation of a traditional department store. [9:26] And so you know it had a lot of a cool smart features so there was a lot of personalization options there’s a lot of places where you could, you’re by your jeans and have them embellished like in the store, they have alterations while you wait which is pretty cool so they have like Taylor’s on every floor and you can actually watch the tailor like hemming pants and stuff, they had some really you know extravagant shopping shops like there’s a new a really cool Nike shop and Shop bunch of good restaurants. Some nice digital amenities they do, same day delivery they have a rich buy online pickup in-store experience so a lot of cool stuff but nothing that’s going to. Revitalize the department store category I don’t think it’s going to be really interesting because it’s like this may be the best apartment store in. [10:28] Manhattan you know where the caveat that for most people the best department store to the one who’s a storm it matches your taste the most. But you know they’re there so many department stores in Manhattan that have this Rich brand history that Nordstrom doesn’t have your. Like it’s going to be interesting to see if they’re able to win over consumers or not. Scot: [10:48] Where is it it’s not in Hudson yards. Jason: [10:52] No no no no so it’s very near Central Park on like Broadway and 57th in this kind of completes their New York deployment so they actually open the men’s store a couple years ago, maybe 18 months ago and now the store is across the street from that, so it’s a women at home is this new store men’s across the street they already have a couple Nordstrom Rack switch is there discount Concepts in New York and then they have two of these satellite stores that they call Nordstrom local, Nordstrom local is kind of a. A digital extension of Nordstrom you can do by my pickup in-store there you can do returns there you know it it’s a lot of omni-channel amenities they don’t have inventory there so you don’t go shopping for new stuff, but if you want you no personal shopper to help you or you want to pick up some digital purchases or things like that that a couple of these digital. Nurse Mobile stores in one of the clever amenities they launched in Nordstrom local, maybe a month ago is that they would accept returns from their competitors so you can return your Macy’s purchases at this Nordstrom local. Scot: [12:06] How’s that work. Jason: [12:07] Unauthorized you return them to Nordstrom Nordstrom packages them up and drive them to Macy’s for you. Scot: [12:15] But then like how do they verify the cattle they avoid fraud like. Jason: [12:19] Yeah I haven’t gone through the experience so I think like you know he is probably like I mean. Nordstrom isn’t crediting you the money when you drop them off like they’re just providing a minute e of packaging them in. And you know mailing on the listen e-commerce thing or or taking to the store but like if the store doesn’t give you a credit your York of your visas going to be with Macy’s not with Nordstrom. Scot: [12:41] So it’s more than just to drop off not a full return. Jason: [12:45] Exactly it’s not like happy returns for for these competitors. Scot: [12:49] What else what else. Jason: [12:51] Yep so then I’m staying this week down in Tribeca which is very close to the Amazon 4-star store so I went back there to check it out, I like that store more than some people like it continues to be super busy there was not a lot of new stuff going on there like you know the assortment kind of pivoted to Holiday, and I did grab you a Nordstrom toy catalog because you I saw on Twitter that you didn’t get one so. Scot: [13:18] Amazon. Jason: [13:19] I’m sorry yeah an Amazon toy catalog so which is. Scot: [13:23] Awesome thanks. It has a great Star Wars section I look forward to seeing. Jason: [13:26] Yeah yeah I just got to figure out how to get it to you. Scot: [13:32] I like the 4-star store as well it’s at like a cool I bought several things in there that I didn’t know existed you know and it’s kind of cool to see them I like dissection where they have those exclusives that are kind of like the things I’ve gotten from Kickstarter a lot of that stuff I kind of want touch it because I’ve had so many weird bad experiences with that kind of stuff so that’s my favorite part of the store it’s got kind of a beta of kind of a feel to it and I will section. Jason: [13:57] Yeah no for sure and I mean my promise is always been at that store and the bookstores are sort of Trojan horses they’re really Amazon device stores, and as the Amazon devices like the echo system gets more and more complicated pun intended, you know what a broader assortment of Echoes and rings and you know and then all the stuff that works with them it it’s super helpful to have. A store that sort of show the lacrosse device experiences. And that that that reminded me so where I live in Chicago is within a mile of an Amazon bookstore and that bookstore got remodel the last month so I went back to it this weekend before I came here and that’s pretty interesting to because the original bookstore Concepts. Like many bookstores really tried to have kind of a third-place feel so there’s a lot of soft seating where you can kind of sit and read a book and charge your phone while you’re reading a book in the the one of my neighborhood had that Intelligentsia coffee shop. [15:01] And the remodel what they basically did is tear out all of those. Dwell time amenities to make more room for more Amazon devices, and I got rid of the coffee shop they got rid of this off seeding they added a bigger Amazon device section and then you know one upgrade that maybe it’s only interesting to me but. All of these doors try to match online and offline pricing the online pricing changes all the time so when they watch the book stores they had what I thought was a horror riff experience you couldn’t tell the price of anything and you had to scan, everything with your phone, in order to find out what the current price was didn’t want to have paper price tags then you know fast forward a couple years they open the sports star store and they deployed digital price tag so that they could always have a current price and so you had this weird. Where. The four-star stores and the newest book stores at digital prices and the older bookstores had no prices and now they’re remodeling the older bookstores and not surprisingly they they did add the digital price tags. Scot: [16:08] You love a digital price tag. Jason: [16:11] Well I’ve been predicting that it’s going to be the big year of them for every year for like 4 years old. And now I’m going to be extra stubborn because I predicted the Amazon was going to have that Echo your your phone for like 3 years and it never happened and then I finally gave up and made it so, now I need to stick to my guns also in Tribeca is a very tight to store called showfields I think I’ve talked about it before it’s in this family of physical Marketplace at so. The landlord raised the cool retail space brands of lease a shelf and then they sell their own products on the shelves so we’ve talked about betta is being a model of that neighborhood goods for poster, there there’s a number of these Concepts and there’s one that’s here just here in New York I’m called showfields and they’ve been getting a lot of Buzz lately for. Having a retail show where they put on like some retail theater and I’ve been reading about this so I want to go check it out so so I went back to the Schofield store and. I’ve kind of decided that the the gimmick of the the retail theater is actually kind of annoying. [17:29] So they have it it’s a three-story store you know with a bunch of PODS and The Usual Suspects of all these I Challenger brands that have rented a spot so it’s. The eclipse, toothbrushes and and all that sort of stuff like that there is a cool assortment of vendors in here they’re selling stuff I will I will totally give them that they’re each renting, a space to show their product into what they’ve done is the bottom floor is kind of cell service browsing the third floor self-serving browsing and the second floor instead of having quitting sales associates they have actors, and the idea behind these actors as they like. They have like a canned presentation about the products in about how they use the products in their life and it it really is just like a presentation from a salesperson. But it it’s like you walk in the store and they they confuse Everyone by going are you here to shop or go in the tour. And it’s like well if you want to shopping in the stuff on the second floor you can’t avoid being on the tour if you want to see anything on the 1st or 3rd floor is the tourism going to help you. So it just it seemed a little like overly gimmicky and you know God forbid you just want to look at the product on your own on the second floor like you can’t cuz this. Desperate actor is trying to earn a sag card in a retail store. Scot: [18:54] There’s a I went there and it had a slide do they still have the side where you at. Jason: [18:58] They did. Scot: [18:59] Top floor income. Jason: [19:00] Yeah so from 3rd to 2nd you go down you can go down the slide which I’ve course did and I videoed it so look for the Twitter video of me going down the slide which I know people are super eager to see and its significance does a couple rotations in it. Scot: [19:13] Did you have your some of your pods and Phyllis. Jason: [19:16] I didn’t. Scot: [19:18] Could have been a good wind test. Jason: [19:19] Yeah yeah yeah they were in my pocket and I think both of my knees did survive the slide so that that was good news but here’s here’s what I’m going to say tool replacements for shoelaces so they are like these permanent rubber bands you get them in any color you want in, and then it turns anyway shoe into a slip on shoe and I’ll try that I tried to buy a pack and you can’t pay for them. On the lake on the floor where they are. Or at least it didn’t seem like you could like there was no salesperson to pay there’s no cash register so I go down to the ground floor and I said Hey how do I pay for these things in there like you were supposed to. Pay for them up there there’s like one salesperson she must have been busy with someone else but no worries I can bring you up and so then it’s like. Should I go between dollars and unlike would said they were $14 and she’s like when we call up and ask and she’s like well. It’s $14 if you pick your own colors individually and grab 14 of them but if you buy a pack of 14 that are all one color you have to pay $20. [20:32] So you’re saying like like if I if I go up there and just pick 14 of this exact color, you’re only going to charge me for it if I want them in the bag I have to pay 20 and she’s like yeah I’m afraid so right and it and it was like a super awkward transaction and like, basically I abandon my physical card and walked out without my music, and as I’m walking out I’m thinking about it and I’m like you know why there’s so much friction in this is such a bad the buying experience it’s because the store does not have a kpi for retail sales. Right like they’re they’re TGI’s rents. And so that you know that they’ve optimized everything for this customer experience and and you know getting good brands to come in but you know the people haven’t thought through like actually selling things and being financially. Lastly whenever I’m in New York City I always go to B&H Photo on like 33rd Street which is kind of my adult Disneyland and then I generally will walk to Macy’s from there and check it out, so watch the Macy’s a block away from the Macy’s is this cool new Starbucks concept that I had been reading about that just open the day I was there called Starbucks pick up. Inside this is a a mobile order pickup only location allegedly you can’t place an order in the store but secretly you can. [21:54] It’s our put some pictures online but this like whole store is optimized for people that just Place their orders, why can pick it up not get in line and place orders there’s a cash register but it’s kind of like it in the counter and you don’t see the Baristas or the. The the expresso machines like they just have all these alphabetize counters where you you come and get your. [22:19] I think so I think that’s going to be a New Concept the Starbucks is going to use in a lot of the highball volume order stores because. The mobile what is in the stores are really disrupted the normal flow of the Starbucks and so this is part of their, their solution set for that in this is a pilot so that was kind of interesting and then I did pop into the Macy’s and it was the third installment of story he just on live the day I was there, so you know you remember story was this going to retail theater times app that, I was in for the downtown Manhattan. By Macy’s they opened him up in a bunch of Macy’s in the first team was colors so they had, August beautiful merchandise that was a sorted by color in the department that you know they ran that for about a month and then the second scene was Miracle glow. It was like a lot of gardening stuff and they had some cool merchandise but you know my joke was it in this I wasn’t joking it did not smell very appetising in that department like there was a lot of live Miracle-Gro manure. [23:26] In that department and so you know usually when you’re trying to trade a great retail experience you don’t want it to smell like manure into that went for about a month and now they’re on their third one, which is Holiday Inn so you know this is like a good theme cuz it’s all like sort of gift face the the merchandise thing is really attractive they have a bunch of cool different than yet, again like a big scene is personalization so there’s a number of products that you can come and get personalized. Uniquely to you and 4 story I feel like this is a particularly strong theme because one of the challenges with all these Discovery experiences. You know is why would people go there what mission would they have that would get solved by going there right like no one walked into Macy’s thinking I want to see what I can do with Miracle Grow. Until I’d argue that theme didn’t have a lot of reason to go there but the holiday theme when you’re looking for gifts for people. Things like a much stronger and more more cognizant theme so I thought that was pretty well done. Scot: [24:30] Yeah that’s what I’ve always been a little skeptical that but the, my wife and daughters love that and they’ll suspend tons of time they like the discovery aspect of the the story even even inside the Macy’s so I think we did the miracle glow one in the holiday one before. Jason: [24:48] And to me it’s, I think those Concepts work better when they’re inside of a store that serves other missions right so you know you need some new back-to-school clothes you going to Macy’s free back-to-school clothes and you go check out this other Discovery experience while you’re there like I think storage, that are exclusively a discovery experience that don’t need any other Mission like it just harder to get traffic to. Scot: [25:11] Yep the cackle TV is stuff. Jason: [25:15] So that’s a lot of store visits we also do have some you know some news items this week Commerce news. Scot: [25:29] Yep what you fire fire sup on them. Jason: [25:32] That will fire is well maybe not fire but, the the surprising news today is the CEO of Gap is stepping down so there’s a gentleman art pack, I want two things I’ve always liked is he he was the VP of e-commerce a gap and got promoted into the the CEO role. Gap has not been super successful during his tenure, last year they announced this big move that they’re going to spin off Old Navy as a separate company than the rest of the Gap Brands were going to be operated is you know this new Co, and they had an earnings call today that was not very good and then they announced that that art was stepping down. And so you know they announced an interim CEO who happens to be the the son of the founder who’s been a board member, but I think the intent is to go out and do a search for a new CEO. I’m into this kind of follows to me a trend like last last year we talked about a lot of CEOs that hid it step down recently and said there’s another big one. Scot: [26:41] Yeah what what I don’t like about the strength as there’s no transparency so, they’re not giving reasons for lies people in NY can that in the case of Under Armour it really was bad because Kevin plank a step down and then you know they had to announce regular days so, because he didn’t answer why you kind of assumed you was kind of hiding it either gets like it makes it look way worse than probably maybe those actually we’re disconnected we don’t know but when when you have this lack of transparency, makes you wonder what’s going on. Jason: [27:14] Yeah and I think the same story at Nike like there was great financial performance in Nike but there was a lot of sort of negative press like around the whole Alberto Salazar thing and treatment of women Executives and treatment of female sponsored athletes like there’s a bad news and then you know the CEO of a well-performing company in Assateague steps down and they don’t give any specific reasons like the inference is that you know he’s. He’s accountable for a lot of those there’s missteps and then. You know it’s not sure. Retail that the CEO of McDonald’s was let go this week for impropriety so a lot of lot of them. Churn at the at the big chair for a lot of lot of these in a couple of cases they were you know I’m kissing McDonald’s and Nike they were financially performing very well so stock that she took a hit when those guys left. Scot: [28:11] Cool Indian new section filed under arm Olive Garden today Sears announced they’re going to close 96 more stores so I think that’s about a hundred and eighty stores between Sears and Kmart so I’ll have to do is do that two more times and they’ll be done. Jason: [28:32] Yeah I went hopefully that you know it’s not death of a Thousand Cuts but yeah sad for all the other folks that were working in the stores but like certainly not surprising news. In other. Retail I get a news in a banker Barney’s had declared bankruptcy a while ago and we were waiting to see if they would be able to restructure and continue operations or they were going to get liquidated and last week it was announced, that they were in fact going to get liquidated so basically, all the assets of the company which is all that inventory they had in their stores got sold to a liquidation company and it’s called Great America group and Great America is now selling at a discount all of that may see all that Barney’s merchandise. And like to be honest the a lot of people in the luxury space were really like holding their breath. Hey hoping Barney’s wasn’t going to liquidate but if they were going to liquidate like oh my God where they can have a bunch of designer you know what jewelry Brands deeply discounted going into this holiday season was that going to have a, a trickle-down effect on the rest of them. [29:44] The the retail space and was you know everybody in that category going to get ticket for this and it seems like, Great American is not sort of a quick churns cell everything in a fire sale kind of Liquidator and they you know there’s like 500. Million dollars worth of inventory year and they want to get that value out of it and so the sales are going on right now are very superficial it’s like 5% off on all this stuff, and I think people are kind of taking us II release that even if they subsequently have to discount from this merchandise a lot more to sell it it seems like they’re not going to just come until after holiday and so that will at least Preserve, holiday season for some folks and side note apparently lvmh had this crazy contract this vendor agreement with Barney’s, the in the event that that they did default that lvmh had the right to take all the merchandise back rather than have it be Wicked. So far they have an exercise that Clause but apparently like they’re so protective of their brand that they made sure that like you know they wouldn’t have a bunch of there their stuff get deeply discounted on the market in any case. Scot: [30:56] It’s actually pretty smart. Jason: [30:57] It’s really smart I think you should think more people should do that like I think you’d have to have a lot of Leverage in order to get that kind of vendor agreement, sign because that’s like a that’s some kind of liability that that Barney’s had to carry on the books and I don’t like it from the accounting standpoint I’m sure that was super annoyed. And then the other half a Barney’s is this intellectual property and that got bought by this company called authentic Brands which is been going to license it to others and they’ve already announced the first licensee is going to be, Saks Fifth Avenue order the parent company is Hudson Bay Company but so it seems like there’s going to be some Barney’s branded departments or merchandise inside of Saks Fifth Avenue in the future. Scot: [31:38] What are the things that happened with sacks when they get sold as their headquarters building was worth more than probably didn’t tire retailers does Barney’s have a big real estate portfolio that would be, maybe more valuable than a bunch of these these items. Jason: [31:54] That is a good question so exact had a lot of real estate but that famously was this New York flagship store that was worth like a billion dollars by itself and somehow wasn’t completely valued in the acquisition like I assume some people lost their job over that, the I don’t know what the real estate situation is with Barney’s if they own the real estate or they were Reese’s I do know that the New York store which is like they’re you know the biggest up there I think it’s 7 stores or something. Is a going to continue operations for like a year in some like diminished capacity so it, is there a recent doesn’t sound like there’s a piece of real estate that they’re going to be able to liquidate quickly there. But we shall see I haven’t read about the specific Real Estate Value yet a little more. Start a digital news Prophet Chira which is one of the data providers that we talked about on the show sometime did a pretty comprehensive fry study going in the holiday. And I was a little surprised by the results like basically they took a big shopping cart of products and price you know a bunch of different retailers on this big shopping cart, and divided in there like four categories of products and Amazon was the low price in all 12 categories. Scot: [33:15] Was I surprised. Jason: [33:16] Well I like despite the fact that Amazon’s really aggressive on price I actually don’t think of Amazon as fundamentally a price leader like I think of them as a, basketball work like I don’t think they like historically I don’t feel like they’ve always tried to be the lowest price on everything. I think they have. Watch the competition and make sure that they were competitive on everything and that they were the lowest price on some sort of Keystone items that people tend to pay attention to this, shows that he did they change that strategy or I was wrong in thinking that was their strategy because it seems pretty clear, that that they are the low price guys going in the holiday, you know Walmart was closest to them and in a few categories was very close but in other categories there’s like a pretty significant Gap and then folks like Target had a pretty consistent. Against the Amazon so it seems like this is another phase of the bifurcation where you know you have the guys that are going for big assortment and going for super low prices and almost every other retailers going for some sort of, more curated exclusive assortment and and more moderate prices I just thought that was that was interesting I’ll put a link to the study. [34:30] In the digital news category Shopify launched a new amenity for their platform this this week which is their own email service provider so now for the first time you can kind of, natively run email campaign, in the Shopify echo system before this you’d use a plug into a another ESP like MailChimp or or a cheetah male or one one of those, and you know now shopify’s getting into that space themselves which a lot of Shopify users are super excited about because they felt like that was, you know it’s a super important tactic for driving traffic to your store and I felt like that was sort of the weak Link in the. [35:10] In the Shopify echo system in a back to life based on some new data privacy rights over the last couple months a lot of the other efps at Dunham’s moved away from the Shopify echo system and. That seemed kind of surprising until you saw this announcement at the shop if I wasn’t worried about it because they knew they were going to offer their own ESP. And the reason that’s interesting to me is you know you think about how Shopify is going to continue to evolve and people a lot of people talk about them being a potential Amazon competitor. You want to talk about that I don’t think of them as fundamentally an Amazon competitor cuz I think Amazon’s main value-add is that is providing traffic, Shopify doesn’t provide any traffic but I think this more much more clearly put Shopify in the, the marketing stack technology competition set so you know competing more directly with the sales courses in the Adobes of the world. Scot: [36:04] Yeah. Kind of makes you wonder so so once you kind of add to email capability then you know if you listen to customers the next thing we’re going to want is a more robust CRM right because you’re just keeping a bunch of email addresses and hitting what’s emails isn’t good enough, you going to a segment so then the segment you’re going to want to know that Jason have a dog or a cat did he buy what did he buy from me and now you’re kind of squarely into Skyrim territory and then once you do that then, I got an order management system their warehouse management Prime like. The filament capabilities are interesting to see their kind of Warren Moore capito with this cloud guys. Jason: [36:49] Yeah I’m for sure and when she got that rich database of consumers and their preferences you don’t just want to email them you want to buy the lookalike audiences on Facebook and all those things as well so so there could be all kinds of advertising activations in that stack hit someone. [37:05] Indian last piece of news I want to, not because I’ve been driving me nuts all week like 2 weeks ago This research company first Insight published a study and they picked an excellent clickbait name for the study they called it Amazon past its prime. And the the conclusions of the study are that consumers are losing interest in Amazon their preferring Amazon unless off and and in fact the majority of consumers in this study. Prefer to do their online shopping at Walmart rather than Amazon, I have counted no less than 50 articles written online about this, you know different aspects of this huge trend of consumers moving away from Amazon towards Walmart. And the reason to drive mean is because that is not a huge. The studies of a they surveyed a thousand people and ask them where they went shopping they didn’t watch where they go shopping or look at the receipts or anything they like, they surveyed someone in the middle of doing something else and said like what e-commerce side do you use an, 501 of the thousand people they asked set you know thought of the word Walmart before they thought of the word Amazon. Scot: [38:23] What’s the sub Bentonville thousand people. Jason: [38:26] I don’t I don’t know what the methodology and I’m going to hope that they have good Geographic diversity in there. Obviously you know the part of the country were Walmart’s the strongest in the parts of the country were Amazon’s the strongest tend to be pretty bifurcated so, you know if there’s any Geographic Claus but it’s only a thousand people it doesn’t even matter like it’s way too small a sample size 190 million Shoppers go to Walmart every month, more than 10 times that amount go to Amazon every month they surveyed a thousand people like it’s not statistically significant and. I’ve said it a million times we have tons of evidence to the fact stated preference surveys are irrelevant like customers get it wrong all the time like if I jumped in the email accounts for those thousand users. The the amount that shopped in Amazon vs Walmart would have no correlation to what they sat like people just don’t think like that and so you know. What kind of silly study and I was in a frankly surprised by all the journalists and analysts that like. Just you know consumed it and took it and run with it ran with that like I I love for there to be competition for Amazon I love nothing more than for Walmart to be kicking Amazon’s but like, the survey is certainly not evidence that they are. Scot: [39:43] Yucca Dental graphic up and it’s just simply every little part of the infographic is wrong based on Amazon’s results, it says Amazon Prime membership is dropping and it shows low chart that used to be 60% and now it’s like 52%. All those measures are wrong like frequency is down you know the frequency measure at Amazon is paid items and at its fastest quarter last quarter if you listen to our last episode in a year so all this is this is a, very bad survey to scratch your head. Jason: [40:27] Yeah and again I don’t blame someone for doing some some cheesy content marketing tickets in traffic I’m I don’t like it but it it happens all the time I’m more disappointed by all the like to me more credible people that. That like sided all you have to do is listen to podcast once a week and you’ll save yourself some embarrassment. So should we finally get to what the audience is just really been waiting for. Scot: [40:56] Yeah let’s talk about the holiday. Jason: [40:58] Yeah couple quick precursors we’re going to talk about a bunch of different holiday forecast and kind of how they all roll up but a few things to remember, every company that forecast holiday sales has a different definition of retail so I like the big ones are is gas in her in or not in retail is food in or not in our cars and you’re not in it so. [41:19] None of these forecasts are perfect Apples to Apples cuz none of them have the same definition of retail, and even worse these are all holiday forecast and there’s a shocking Variety in what people consider holiday, so a lot of people think holidays November and December other people think is November through January there’s some people that think it’s just you for which is October through December and so again there’s a lot of variance in, in what times are the people are talking about and sometimes they tell you and other times they really don’t so you’re gonna just left the guess what they think holiday is, most of these forecasts are going to compare their forecast this year with what actually happened last year and I just want to remind our listeners that last year sucks, there’s a lot of negative things going on there was a government shutdown there was a complicated tax cut that people don’t realize but was kind of in their monthly, Paychex the stock market took a big drop and so consumer confidence was very low and one of the things that we that we so I was the savings rate went way up so people I less confidence and they were saving more of their money instead of spending it over holiday so it was a bad holiday last year, and then this year you know all those cans does macro Trends are more favorable the economy in general feels more favorable you know there’s a couple negative things dangling out there. [42:42] But one of the big infrastructure things this year is that there are significantly fewer days between Thanksgiving and Christmas. And when I first say that to people sometimes they look at me funny because they think there’s you know the calendar is always a calendar I remember Thanksgiving falls on the last Thursday in November and so depending on on the counter breaks down. [43:03] That could be in a different week so last year Thanksgiving was on Thursday November 22nd this year Thanksgiving is on, November 28th so last year, there were 34 days between Thanksgiving and Christmas this year are there only 28 days between Thanksgiving and Christmas so there are six less days, and that’s really scary to a lot of retailers they feel like they have less days to sell their stuff they have left days in West days in this crime shopping. And so frankly, it really impacted a lot of holiday plans like retailers I started buying as much as earlier they certainly week their Black Friday sales much earlier and that they’re proactively doing a lot of things to mitigate this perception. That that they’re going to sell last because they have less days between Thanksgiving and Christmas and as I mentioned on the last show there’s actually if you look at the big picture and the history of retail there’s a fair amount of empirical evidence. That the number of days doesn’t actually affect holiday sales in that like when there are more days, the sales get spread out over more days on there fewer days the same sales happening you know in the more concentrated set of Daiso. You know whether it impact or not remains to be seen but you are for sure any time a retailer doesn’t have a good holiday. One of the things I can guarantee you they’re going to blame. Is the six days. Scot: [44:24] And weather Lafayette weather. Jason: [44:25] Yeah we always going to be in the weather dries Lee all weather is bad for retail if it’s too warm they’re not selling enough valuable coats and it’s too cold they’re not going outside to buy stuff so it seems like no weather is good for retail, especially when your comps are for I would also remind people that all these forecasts are about Revenue, and the much more important thing for a retailer than revenue is profit, and you know retail share a lot about their comms particularly if they’re a public company and said there’s a lot of levers they can pull to make sure that they hit the revenue goals and one of those revenues is how much they discount the stuff, and so you know one of the things went when it looks like there’s going to be a soft holiday season retailers turn up all these knobs and discount things, more aggressively and they hit the revenue numbers but then their Q4 earnings come out in the earnings stock because, they sold all that stuff at a Deeper Discount and there’s already some evidence that you know because of the sexual today’s that retailers are leaning on that discount, whoever you know earlier and and you know that could be indicative of a not very profitable holiday season the the other thing that makes me think. [45:43] Profits could be a little bit challenge is it’s already very clear that retards have bought a lot more digital ads this year than they did last year and again that could be us, reaction to the the fewer days you know they’re spending more nads trying to catch more eyeballs and obviously Those ads have it cost in that also affects. [46:06] So those are kind of nice things to bear in mind when we talk about the forecast. Scot: [46:10] Jeff kick ass off your you’re up first. Jason: [46:14] Three different kinds of companies doing forecast there companies that just forecast total retail sales the most Lee Brick and Mortar and e-commerce is a part of that, there companies that forecast brick and mortar and then break out the digital sales and then there’s companies that just forecast digital sales, so we’re going to start with a brick-and-mortar folks in the first we’re going to go with is one of the most commonly cited one you know an organization you and I are both involved with the national retail Federation rnrf. They do a forecast every year their holiday definition is November and December they’re definition of categories excludes automobile dealers gasoline stations and restaurants. So they are forecasting that total retail sales are going to grow between 3.8 and 4.2% this year so last year. [47:05] Sales only grew 2.1% against it was a sucky year so they’re forecasting up pretty healthy acceleration of growth this year over last year, you know, the middle of the range will be 4% so 4% vs 2.1%, last really sucked if you look at the last five years the average was 3.7% so 4% is even better than the last the the trailing five your average if you care, that means it’s about 730 billion dollars worth of worth of sales, and one thing I’ll say about the NRF is they’re starting to develop a reputation as being overly optimistic, and so I will say you know I kept highlighting the last year we did 2.1% gross interests forecasted. Like 4.6% growth of us so they missed it pretty badly last year so they’re they’re forecast this year’s actually lower than their forecast, last year and so you know hopefully, they’re going to be more accurate this time around but what you know if you talk to that had Economist it interrupt but they’re going to tell you is. There are more microeconomics factors, affecting sales than ever before and therefore they feel like the the sphere of uncertainty around forecasting these sales as much higher than it’s ever been so they would actually say that like it’s tougher than ever to do these four. Scot: [48:30] Did they talk about the six days. Jason: [48:33] Not specifically in the forecast as I recall they also didn’t talk about the weather. The sign out like we joke about the weather I’m skeptical about the weather there’s like a huge white paper from IBM talk to you know which owns The Weather Channel, talking about how forecast that don’t factor in the weather are wildly inaccurate self-serving study but then the other. Forecasts we have for Pure brick-and-mortar sales is from a strategic consulting company called alixpartners put a link in their there they’re forecast had a lot less inherited with it but basically they’re forecasting between 4.4 and 5.3% so even higher than the interests forecast their holiday, a. Is November through January and they don’t tell you what product categories are in there so soup your brick-and-mortar forecast, one is about 4 % one is about, 4.6% and you know both of those are significantly higher than actual sales last year at 2.1%. Scot: [49:42] As the Commerce guy on the show I’ll kick it off with the next to that that have both offline and online retail first up is Deloitte I will put a linked to theirs in the show notes they’re expecting total sales this holiday to exceed 1.1 trillion they Define the holiday is actually November through Jan 1 and they’re expecting offline or total retail to be in the range of 4 1/2 to 5% which fuel pretty hot or are kind of on the on the high side and then they’re saying digital will be in the range of 14 and 80% and that would be up from last year’s forecast and they’re looking at about $1,500 per household, for Holiday which you know is pretty robust I think that includes mostly High Spenders in that category. Jason: [50:38] Yeah I think I saw something where it like the high Spenders spend on average $2,000 per household but like you know the account for the majority of spending. Scot: [50:48] Awesome and then I wonder so it’s too bad you bought all your gadgets before November because well maybe maybe they’ll count November so that they could be you could nudge that $2,000. Jason: [51:00] Yes I’m frequently accused of having a very narrow window between desire and fulfillment. Scot: [51:07] Appnexus kantar and again will put a link to this in the show notes day to find holiday is October to December which is pretty interesting so it kind of Loops in Halloween 2 to some extent which is kind of aggressive but that’s how they Define and they’re saying till retail 3.8% and then online 40% so you starting to sense a theme Here mid-teens seems to be where where a lot of these forecaster zeroing in on. [51:43] Jason tell us about Salesforce. Jason: [51:45] So then the last category are folks that are only for casting online sales in a way these are the most interesting because these are vendors, that have a big user base so they’re actually using the data from their user base as the basis for their forecasts and then extrapolating it to the rest of. Of the the industry the first one is Salesforce there to finding holiday is November one through December 31st so there’s two months and they’re forecasting digital revenue for holidays going to grow at 13%, so that’s going to be like a hundred 36 billion in sales, and you know that’s a pretty robust forecast one of the things that I like about Salesforce is they actually have a live dashboard that runs over the holiday. Where you can see what the latest trends are in real time so I’ll put a link to their, their holiday Hub in there as well and then a forecast we’ve used a lot on this show is from Adobe, he has a bunch of products that are used by e-commerce sites and in particular that and analytics product that use by a lot of e-commerce site so they see a pretty big chunk. Of e-commerce sales and they use that to base their forecasts on their defining holiday is November and December and they are forecasting 14.1% online growth which is 143 billion dollars based on their, their definition of retail so a couple healthy forecast for online sales. Scot: [53:13] Cool so if we kind of summarize everything and look we come up with online that the average of the forecast is just North of 14% the range is between 13 and 18% and if you recall the the setup from Amazon was pretty robust they they’re going at like 22% and third quarter so I kind of feel like even this is a little conservative cuz just Amazon alone being happy be Commerce if it if they can do, 20% Then That imply the rest has to go at like 10% can I get to this 14% so lefse but I feel like these things are a little on the conservative side but yeah we’ll see, the Russian thing is we used to rely on comscore for kind of a you know how did we do last year and they it’s best we can tell would love to if any listeners know otherwise they’ve stopped kind of rounding up the entire holiday they’ll talk more about certain days and Trends they they’re not out on record saying 2018 was X percent so they used to be our go-to so there is no really good one source for how last year was so you know it’s hard to compare that to how last year was I feel like it’s 2 to 3% higher than kind of like what we saw last year but you know there’s no clear date of went out there. The Jason wants you some rest total retail. Jason: [54:42] So kind of the the average of the four total retail forecast is like 4.35%, the range was like 37253 and again last year was 2.1 so very healthy total retail gross, this year vs last year and again last year was a pretty down here, but these forecasts are all slightly better than the five-year average so that’s. Potentially a good thing on the revenue side again if I were betting I don’t think it’s going to be a phenomenal year on the profitability side I think. Yeah they’re already have been a lot of Paris in the the retailers and manufacturers seem of each other. Cost of the Terrace cuz they haven’t really you know been priced in prices are pretty competitive as we stopping that profits Euro study there’s a bunch of studies that people are spending more on ads and discounting earlier so, you know I think we may Goose The Top Line and not have a phenomenal bottom line but I would love to be wrong. [55:47] But that is going to be a good place to eat it because I feel like we’ve used up a little bit more than her a lot of time but hopefully it was all valuable and if you did find it useful we’d love it if you jump on iTunes and finally give us a 5-star review, if you have any further questions or want to chat about anything we talked about tonight as always hit us up on our Twitter accounts or leave a message on her Facebook page. And Scott and it’s always nice chatting with you. Scot: [56:15] YouTube thanks everyone we really appreciate it we hope you’re locked down with all your holiday pricing strategies your inventory everything’s locked and loaded we got singles day which is going to come kick it off here coming up next week will keep you posted on what we’re seeing out there and e-commerce and retailing. Jason: [56:33] And in the very near future are very special 4 year anniversary 200 episode so that you sure to catch that one until next time happy commercing.

How do businesses use buyer intent data to increase the number of sales appointments they set by 6X? This week on The Inbound Success Podcast, LeadSift Founder Tukan Das breaks down the topic of buyer intent data and provides the best explanation I've ever heard about what it is and how companies can use it to grow the number of sales opportunities. From who buyer intent data is right for, to where it comes from, what type of data you can expect to receive, how companies are using it, and the results they're getting to how much it really costs, Tukan covers it all in this not-to-be-missed interview. This week's episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford, Connecticut, and is headlined by Marcus Sheridan along with special guests including HubSpot Co-Founder and CEO Brian Halligan, world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel. Inbound Success Podcast listeners can save 10% off the price of tickets with the code "SUCCESS."   Click here to learn more or purchase tickets for IMPACT Live Some highlights from my conversation with Tukan include: LeadSift leverages buyer intent data to help B2B companies understand who is interested in purchasing their products or services. Tukan believes that buying intent, in general, is the most important unit in digital commerce. Buying intent can be measured from online and offline sources and is basically a probabilistic score that indicates the likelihood that a person or company will purchase something. LeadSift gathers buying intent data by crawling the entire internet and looking at public posts for "signals" - where people are mentioning specific things that LeadSift's customers want to track. Signals can include a variety of things such as keyword mentions, competitors mentions, conference mentions, and more. This process is automated and done at scale, and the data is then fed back into LeadSift's data engine and ranked. When you use LeadSift, you get a ranked list of accounts along with the key contacts that you should be going after because they are the ones that were showing the intent signals. One common use case for buyer intent data is with account-based marketing campaigns. Another use case is running audience match ads on Facebook or LinkedIn targeting the buyers that have shown high intent. There are many types of signals that LeadSift can use to generate buying intent data, but working with their customers they have discovered that signals relating to keywords perform better than signals relating to competitors. Buying intent data is useful for B2B companies with 50 or more employees and with average deal sizes in excess of $10,000 a year. Buying intent data is priced starting at $1,000 a month. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Check out the LeadSift website Connect with Tukan on LinkedIn Follow Tukan on Twitter Listen to the podcast to learn more about buyer intent data and the specific use cases that can help grow your sales funnel. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth. Today, my guest is Tukan Das who is the CEO of LeadSift. Welcome Tukan. Tukan Das (Guest): Hi Kathleen. Nice to be here.. Tukan and Kathleen recording this episode together . Kathleen: Great to have you. Can you tell my audience a little bit about LeadSift and yourself and what the company does? About LeadSift Tukan: Sure. My name is Tukan. I'm the CEO and co-founder of LeadSift. LeadSift is a sales intelligence platform that helps other B2B technology companies identify which accounts are actually looking for their solutions at any given time. That's the 30,000-feet view of LeadSift. One thing that I'd like to add is we have been working on LeadSift for about six and a half years. Our mission at LeadSift, and we have had a few pivots, but our mission at LeadSift has always been the same. It's around mining publicly available data to predict when a company or a person is looking to buy another product, whether it's a software product or a physical product or something like that. That has been our goal at the company, and in its current iteration, we are helping other B2B technology companies identify and predict which other companies are potentially going to buy their solution. Kathleen: That's interesting. Coming from the world of marketing, there are plenty of tools available to identify when an individual contact is interacting with your website and showing signs of purchase intent, but it sounds like you're talking about even outside of that, correct? Tukan: That's correct. What you mentioned is that's more on the first party intent when someone's coming to your website, interacting with your content, downloading the data or filling out a form. What we focus on is the outside world where they're having interesting conversations, which some of them could be potential signals of buying indicators. Those are the ones that we try to pick up and use as predictions. Kathleen: Now at the risk of getting into the territory of jargon, is this what is commonly referred to as buyer intent data? Tukan: It is. At a high level, yes, it is. Kathleen: This is interesting to me, and I was excited to talk to you about it because I have been hearing lots of people talk about this lately. I feel like it's the newest hot buzzword in the world of marketing, but there definitely appears be a lot of confusion around it, and so I would love it if maybe you could just start by demystifying. Every time I've heard somebody talk about this, they say there's all this publicly available data, and they mine it, and then they tell you who's out there. What Is Buyer Intent Data? Kathleen: I think the question I've always had is I want to understand how that really works. What is that data? How specific is it? Where does it come from? Is this GDPR compliance, all the questions that probably you get from of marketers? Maybe you could break that down. Tukan: Absolutely. I have a interesting philosophical view about buying intent. I personally believe buying intent in general is the most important unit in digital commerce. Basically, buying intent, what it means is identifying a customer in the journey of them buying a product. It is basically a probability of assigning a probabilistic score to a company whether they're going to buy your product or a product. That's all buying intent means. Now in reality, buying intent is generated both on online sources and even offline sources. It could be someone coming to your website and requesting a demo. That's a very strong signal of intent, or someone picking up the phone calling you or someone you meet at a coffee shop saying, "Hey, I want to know more about your product, buy from you." They're all signals of intent, but in reality, a lot of those signals are private to you and your own company, but that doesn't constitute the entire word buying intent. To reach the scale, you need to pick up signals that are happening on the outside world, but the reality is in a B2B setting, unfortunately, no company goes and waves a flag and says, "Hey, I'm looking to buy a new database or a marketing automation software." No one talks like that. Life would have been a lot easier. Kathleen: Well, it would be easier for marketers, but it would be hell for that buyer. Tukan: Depending if there could be a way to manage the number of requests and all those things. In the absence of that, everybody who is in the buying intent space, what they are trying to do is they're trying to come up with different proxies or signals and then combine all of them to make that prediction of this company likely to be buying a solution. As with any prediction engine, it can never be 100% accurate. It is a prediction. This is something that we tell all our customers, and I want to clarify this. I think there's a big misconception about buying intent that it is sort of like a silver bullet, "Oh, you told me this company is good market, 100% they're going to buy." No, they are no. It never works that way. If we could predict every company that was going to buy someone's software, I'd be a lot richer. Kathleen: I was going to say that we couldn't afford your services. Tukan: There you go. There you go. I'd be charging money to come into this podcast. With that being said, everybody is trying to look at these different proxies. There are a few different ways of looking at buying intent. Every company in the space has their own definition. The way I look at it or we look at it at LeadSift at a high level is there could be multiple different signals. A signal could be if we see someone engaging with my competitor on anywhere that we can publicly get, that could be a signal of intent. If I see someone engaging with a complimentary company, that could be a signal of intent. For example, our partners are Marketo, Salesforce or even Outreach and SalesLoft. We don't compete with them, but if you see someone using that product or engaging, showing interest about that product, that gives us an indication that they have a tech stack and they are showing interest about outbound marketing, so that could be interesting to LeadSift. A signal of intent could be someone researching or reading up on topics like account based-marketing. That could be a signal of intent. A signal of intent could be someone attending a specific event or a trade show. Those trade shows could be big as Dreamforce. It could be Sirius Decision Summit, or it could be niche events like FlipMyFunnel events that are happening or a webinar that is happening. If you're engaging with that content that the webinar's putting out, chances are this is top of mind for you. You might or might not be in the market right now, but you're more aware of this topic. A signal of intent could be someone growing their team. If I see someone who's hiring for a head of demand gen or someone hiring a lot of SDRs, chances are they are investing on demand generation and outbound marketing is very high. That's a good point to be. If we see someone announce a new product or launch a new partnership that might need a solution that we are doing, that could be a signal of intent. Basically, I think there is this myth or misconception around this black box approach around intent is like, "Ooh, we figured out from these publishers or whatever that these guys were researching about this topic, and that's why you should go after them." I think it's a lot simpler than that. It could be boiled down to all these different signals combining them and then coming up with a final score which are a probability saying, "These are the companies did these different things, and that's why they are more likely to be interested in your product right now." I don't know if I answered that question. Kathleen: No, those were actually really good examples. I guess the question that immediately then springs into my mind is you gave specific examples of if I'm engaging with a competitor or attending a certain conference or researching a certain product, and you qualified your definition of buyer intent as drawing from publicly available sources. What I'm trying to wrap my head around is what, and maybe this is the secret sauce, but what are those publicly available sources of information that reveal that data? Where Does Buyer Intent Data Come From? Tukan: Exactly. To give you an example, let's say you are interested in tracking a competitor or a specific partner of yours, and anytime you see someone engaging with them, that could be an interest. What we would do is we would look at the competitors that companies that you're interested tracking all their digital channels, whether it's social blogs, their forums, their YouTube channels, anything that is out there, and we would see when people are commenting, asking question or anything about them on those channels or on Quora or Reddit, ProductCon, Twitter, LinkedIn, anywhere they're mentioning something about that company or maybe they posted a webinar and they are sharing the link to the webinar, which maps to the domain of the companies. That's a signal. That's how we would figure it out. The way we do it, and there is no crazy secret behind it. If in reality all of the data that we're getting is public as I said, if you had 10,000 interns or researchers that are annually going over the entire internet, they could get the same exact signals. We just do it at scale and automate the whole process. Kathleen: You're basically finding a way to scrape all of that and then process it- Tukan: That's it. Kathleen: ... and put a formula behind what is a meaningful level of interaction. Tukan: Absolutely. Yes. Kathleen: That is a great explanation. That is the best explanation that I've heard yet about how this actually works. I feel like sometimes the people who are in the business of buyer intent data almost intentionally make it seem like this black box, but thank you for clarifying that. Tukan: Not a problem. I think there is a problem. I'm actually writing a LinkedIn post about it. I think there is a challenge there where on purpose, there is this misconception and there's a level of complexity that's added when it's not needed. Maybe they do hide some things. I don't know, but for us, it's purely crawling. It is literally crawling the entire public works for you at scale, and then getting this information. Kathleen: It makes sense. I agree with you that there is a problem because I think that the natural instinct when you feel like something's deliberately being presented as mysterious is either you don't trust it. Like, "Are you getting this data from an untrustworthy source," or that it's possibly too good to be true. I feel like a lot of people have shied away. Now, you go out and you crawl all of these sites. You look at all the interactions that are happening. You're able to synthesize that into meaningful insights for your clients. What Kind of Data Is Included With Buyer Intent Data? Kathleen: If I am somebody who is purchasing buyer intent data, what does that look like? Am I just getting a list of company names? Am I ever getting down to the individual contact level? How granular can you get? Tukan: No, that's a great question. Because of how we get the data, how we collect the data, we are probably the only company in the entire intent data ecosystem that can provide intense signals the level of a contact. When we give you an information, we would actually tell you, "You should go after Dell as a target account because their head of marketing was recently engaging with your competitor's content." That's what you get. You get a ranked list of accounts along with the key contacts that you should be going after because they are the ones that were showing the intent signals. When we, I guess, score or rank these accounts, we take into account who was the person that was showing interest in an IT services solution, a head of marketing, showing interest about the topic is okay versus if the IT director showed an intent signal. Their score will go up, so we incorporate all of that and present that data to you. Kathleen: You mentioned account based marketing earlier, and I wonder when you then return that data, you're able to get to the individual contact level. Let's say you mentioned Dell. Let's say there's 10 different influencers or decision makers at Dell who are showing intense signals. Are you able to package that together and say it's not just like a laundry list and there happens to be 10 people from Dell somewhere in the list? Is it, "Dell is the company. Here are the 10 people?" Tukan: That's exactly it. The way we presented it would say, "Here is Dell. These are the 10 people, and these are the different things they did." Kathleen: That's really interesting. I can see that being very useful because I've spoken to other companies that have pitched me on buyer intent data, but really all they're selling is a list of company names. It's better than nothing, but I wasted a lot of time marketing to the wrong contacts in those companies. Tukan: You asked a question earlier on about GDPR compliance and things like that. There is a confusion in the market because one of the things that clients tell us is, "How do you get contact level data?" If someone saw an ad on Forbes, they have an IP data that you reversed mapped to a company, but how the hell do you know who that person was? The way we do it is because we don't use cookies or we don't use IP data, we are basically crawling the web. When you're crawling the web, there is an individual who was doing an activity that gave us an indication that this makes it relevant for you to go after. That's how we are able to provide not just Dell but the key contacts that you should be talking to. All of this data is publicly available, so if your SDR was manually researching, he or she would have found this information. We just made it that much easier for them using technology. Kathleen: That makes sense. That was a great explanation. Thank you, very, very helpful. Now, if somebody is hearing this and they're thinking, "Okay, this is really interesting," can you talk through some specific use cases of how companies might use this kind of data to fill their sales funnels? Use Cases For Buyer Intent Data Tukan: I'll give a couple of examples, one more from a marketing perspective, the other more from a sales perspective how it can be used. One of our customers, they're fast growing in endpoint security space, highly competitive. Everybody in that space is super well funded, and it's a massive problem. One of the things they did was they had a list of target accounts that they wanted to book meetings with, basically try to get engagements on. They came to LeadSift, and they gave us that big list of target accounts along with it. They gave us a list of keywords and competitors that are of interest to them or topics. We work in this case was we were crawling the web picking up signals and contacts and pushing them directly into Marketo. A certain percentage of the signals were on target accounts that they were interested in during conversation into, and some of them were just green field or white field accounts or whatever they call them that fit the ICP but it's not in their target account list. We are pushing the data into Marketo, and they have it sync with Salesforce typically. That's the typical flow. When we pushed it into Marketo, they score them. Once the score reaches a certain score, they pass it over to the SDRs to go ahead and try to book a meeting with the contact that we picked up on that target account. Not just saying, "Hey, go after Dell because Dell is showing interest or talk to these three people within Dell because they were talking about these topics that you care about." That's how they did. I'll talk a little bit later about how they used interest in scoring techniques, but the result that they got was they had this started off with 100 accounts, target accounts to have discussions with. Within three months because of this contact and the signals we picked up, they had meetings with 60 of them. That was great, and over a period of six months, they got... I forget the number. It's high six figure in pipeline that they generated from those 100 accounts plus the new ones we identified. That's an example of how someone needs to think 10 signals into Marketo, push to Salesforce coupled with their account based strategy into booking meetings and creating opportunities from there. Kathleen: That's great. Tukan: One thing that we found out from them they were sharing was in the scoring mechanism, they actually found out when companies were engaging with specific keywords versus when companies were engaging with competitors, the key word engagement were actually giving them better results than competitors, which is interesting because my initial gut would have said, "If someone is engaging with my competitor, that's the hottest one I should go after." They found it opposite. It makes sense, but after, I thought, "Maybe some of them might be already too far in the buying journey. Kathleen: Too far down the funnel. Tukan: Yup. That was an interesting thing, so they adjusted the score in Marketo accordingly based on the kind of triggers. The other thing they also did was they were also looking at how many unique people within one of those target accounts were engaging. If one person engages three times, that's not as valuable as three people within the target they're gonna engage in one time each. They were using that because one person engaging multiple times might give you a false positive. They might have some prior relation, but if three people engage or like x number of people engage with this same trigger events or competitors, that's a better signal. Those were some interesting insights that we saw a customer use our data from a marketing perspective and being very successful. Who Is Buyer Intent Data Right For? Kathleen: That is really interesting. Now, in terms of the types of companies that are using this data, it sounds like it is very useful for B2B companies and companies that have a high transaction sales values or considered purchases, if you will, where more than one decision maker is involved. Is that accurate? Tukan: Yup, that's very accurate. In terms of our buyer persona, and when you look at our ICP and clients who have been most successful, so we look at companies in the small to medium sized enterprise, so 50 to 500 employees. Those are the ones. In B2B technology, 100%, and the other is their deal size needs to be meaningful. If their average deal size is, let's say, $1,000 a year, then they don't really need intent signals are even an outbound sales team, but if typically their deal size is at least $10,000, $12,000 annually, in that case, it makes sense for them. That's a sweet spot we have seen. Then there is another group of companies that we work not directly but through our partners. Those are more the large enterprises, so those 5,000, 10,000 employees. You have the HPs and the Oracles and Adobes of the world where we work with our partners. In their case, they do truly a multichannel or omnichannel marketing strategy where they take our data. They would do media buys, contents indications, email nurture, and things like that, but our sweet spot is those 50 to 500 companies that are heavy on driving sales revenue pipeline and things like that. How Much Does Buyer Intent Data Cost? Kathleen: Let's talk about the numbers then, because I'm curious. If somebody is listening and they're like, "This sounds amazing. I need to do it," what should they expect to spend, and how is the spend calculated? Is it based on the number of leads you're delivering? How does that work? Tukan: No. This is very interesting because it's not a cost per lead or ad spend or media spend type model. It's a purely subscription-based set up where you pay a flat fee, an organization wide license for your entire company, which is dependent on the number of triggers you're tracking. A trigger could be a name of a competitor or a name of a keyword or a topic or an industry event that you're interested in tracking. Based on that, they pay that fee and we push the data directly into the system. In terms of exact dollar value, it starts at around $1,000 a month. It's not crazy, but that's the price point that we charge, and it's a subscription model. Kathleen: Is there any general sense you can provide us to like if I'm spending $1,000 a month, what should I expect in terms of value? Tukan: Absolutely. Absolutely. That number changes, to be honest with you, Kathleen, based on how niche or how broad they're targeting, but on an average, all our customers get around 200 signals, intent signals a week, so roughly 800 to 1000 signals a month. That's the average. Our model is not capped on the number of signals you get. Some of our customers get a 1000 signals a day. For example, if someone is attending an event or sponsoring an event and they want to track people that are likely going to that event, they might get 400 or 500 accounts a day when the event is happening, but on an average, I would say between 800 to 1000 signals every month on unique accounts. Kathleen: I want to make sure I understand correctly. 800 to 1000 signals a month, that's 800 to 1000- Tukan: Accounts. Kathleen: ... in full contact level? Tukan: Yup. Kathleen: Really, if you're saying that you started $1,000 a month, that's for all intents and purposes about a dollar per contact. I know you don't want to call it. Tukan: No, but yeah. Sometimes you can do the ROI calculation if you do want to look at it that way. Kathleen: I mean, to me that sounds like a no brainer. I'm not being paid to say this, but it sounds like a no brainer only because if I do Facebook ads or something like that, a $1 costs to acquire a new contact, and this is a much more qualified contact, I would argue, that's pretty darn reasonable. Tukan: The way some of our customers would use the data and look at it is let's say you use it for a 90-day period, and in the 90-day period, that's a good enough period for you to then activate the data. One is us providing you the data. These are not inbound leads. Excuse me, you still need to nurture them, but assuming you ae following up with the data. Within 90 days, you should be booking 10 to 20 meetings, and then you can do the math from there on. Out of those 20 meetings you're booking, you should be having these many opportunities, and from there, they'll close. It's very easy to do the ROI from that perspective. What Kinds of Results Can You Expect? Kathleen: No, that makes sense. That's really interesting. Are there any averages in terms of results that you see your clients getting? Tukan: Yup. Few things. This is another example that I thought of is from a sales perspective. We are working with a digital marketing agency actually out of New York. They're national. They obviously do Facebook ads and different ads and inbound paid to drive leads. Reference is a big thing, but outbound is also a channel for them to generate leads. What they were finding is the number of meetings that they were generating through outbound was trying down because the way they were doing outbound is as everyone does is by static list of companies that fit our criteria and just hit them. They came to LeadSift to help them identify companies that are showing intent, potential companies that they can brand, I guess, in this case that they might be interested. They ran an email nurture campaign. That's what they're running. On an average, they're getting about 6% of the people that they're reaching out to are booking meetings with them. That is a very, very high number of people that are booking. The industry average is less than 1%, so they have tripled the number of people they're having meetings with in a month using the intense string. On an average, 6% is very high. That's of the outlier. This is not replies or positive replies. These are people that are actually booking meetings with them. On an average, we see... Assuming you have some baseline. You have an outbound process, whether it's email coupled with social and things like that. The average is at least you have twice the number of hit rate or connect rate or meetings rate than. That's the average that we see assuming you have a baseline, you already have a process set up. Kathleen: Well, and if you're not doing outbound sales, because there are plenty of companies that don't have really robust outbound sales programs, I imagine you could still take this data and create a custom audience for your paid advertising. You could do a look alike audience from that. There's a lot of different ways that if you didn't want to do direct outreach to the contacts, you could still pull them into your orbit in a subtler fashion. Tukan: Absolutely. We are seeing people doing that Facebook custom audience, Linkedin ads. That's also one of the things is to do paid media to drive people in there. Absolutely. Kathleen: Interesting. Wow. Well, that is really cool. I love hearing the details of how the sausage is made. It's the first time anybody's explained it really well to me, so I appreciate it. Tukan: No problem. Learn More About LeadSift Kathleen: If somebody's interested in learning more about either the company and its products or about this topic, and they want to connect with you, what's the best way for them to do that? Tukan: Couple of things. The best way is to go to leadsift.com. We have a pretty simple website. There's quite a bit of... We produce a lot of content and webinars and things like that, so do check it out. Kathleen: I'll put the link in the show notes for that. Tukan: Perfect. Request a demo talk to one of us or just reach out to me at tdas@leadsift.com. Find me on LinkedIn. My Twitter is @TDas. Just reach out to me. I'm deeply passionate about this whole idea of mining intent from unstructured web. I believe there is no single source of truth for intent. There's different ways to look at it. If you want to know anything more about LeadSift or just a general idea about intent-driven marketing and sales, hit me up. Kathleen's Two Questions Kathleen: Love it. I'll put all those links in the show notes. Now, we can't wrap up without me asking you the two questions that I always ask my guests. First of those is we talked a lot about inbound marketing on this podcast. Is there a particular company or an individual that you think is really killing it right now with inbound marketing? Tukan: That's a good question. I think I'm going to give altruistically different answer. I think one company, one person that is absolutely killing it is Jason Lemkin with SaaStr. I think they are doing a phenomenal job with inbound marketing, creating content that startups find valuable from early stage to growth stage or scale up. Unbelievable content they're getting. They have podcasts. They have the SaaStr show. I think Jason has probably written 100,000 answers on Quora and things like that and his LinkedIn post. I think they're doing a phenomenal job with inbound marketing. Kathleen: That's a really interesting one that I've not heard before. Tukan: I thought so. Kathleen: I might actually just then tweet Jason and see if I can get him to come on the podcast. Tukan: You would be amazing because you ask any startup founders, CEO or anybody in a tech startup space, everyone knows about SaaStr. SaaStr itself is becoming the go-to conference for all SaaS companies to go, and it is all because of Jason creating content every day and they're doing a phenomenal job. Kathleen: I love it. Well Jason, if you're listening, I'm coming for you. Now the second question is the biggest challenge that I hear marketers talk about is that the world of digital marketing is changing at such a lightning fast pace, and it's really hard to keep up with current best practices, new technologies and developments. How do you personally stay educated? What do you do for yourself? Tukan: Again, this also might be a different answer compared to what everyone else has said. Maybe because I'm not a marketer by trade. It might be a bit of a cheesy answer, but the best source for me to learn is actually talking to customers who are all marketers. When we talk to customers, we do the first five minutes of a sales call, we ask them. It's what's their process? What are they using? We get unbelievable amount of insights into what this entire world's looking like. They actually literally educate us, which we then use for other customers to get ourselves better and all that. That's one source that I think is phenomenal. The other is actually, I'm part of a few groups in Facebook and LinkedIn. One of them particularly is called SaaS Growth Hacks. It's from early stage companies, super active. There, I get a ton of insights into latest marketing trends, cool hacks and crawl tracking stories or things like that that people are trying out. There's a lot of discussion. People ask questions. People comment. I skim through it at least once a day to get some cool insights into what's going on, what's working, what's not working, what to be aware of. Those would be my two big sources of learning about the latest marketing trends. Kathleen: Those are good ones. I'm going to have to hunt down that SaaS Growth Hacks. Tukan: Absolutely. It's a great Facebook group. Kathleen: Good. All right. Well, there you have it. I will put the links for all of those things in the show notes. Now you know how to reach Tukan if you're interested in learning more about LeadSift or buyer intent data. If you have been listening and you learn something new or you liked what you heard, I would love it if you would leave the podcast a five star review on Apple Podcasts. That makes a huge difference. If you know somebody else who's doing kick ass inbound marketing work, tweet me at Work Mommy Work, because I would love to interview them. Thanks Tukan. Tukan: Thank you Kathleen. Kathleen: It's great having you. Tukan: Same here. It was a pleasure.  

In deze nieuwe aflevering van Double Dutch: twee nieuwe leden van de DoubleDutch family, daklozen die tegen de muren van Adobes hoofdkwartier in San José, CA, hun tentjes opzetten en je mag Donald Trump geen racist noemen. Have fun listening!

In this episode we discuss if anyone can challenge Adobes grip on creative software. Twitter: twitter.com/160sppodcast Support the show: www.patreon.com/160spp iTunes: itunes.apple.com/gb/podcast/1-160…d1234714512?mt=2 YouTube: https://www.youtube.com/channel/UCGENsjvBgUT-MHMnDKx1gsg Spotify: open.spotify.com/show/5A4Zk8g3yZfBkqFFaoHa6H Facebook: www.facebook.com/160sphotography

Pat and her family were looking for a weekend getaway from Los Angeles. A newspaper ad for an adobe home on 22 acres with a well and chickens put them on the road to 29Palms.  Shortly after settling in, in the 1970's, the adobe house needed repairs. This took Pat to the local library for some information where she was referred to Ted Hayes, the first teacher and principal in 29 Palms. There began Pat's immersion into the repair of adobe and the history of 29 Palms.   In this episode, Pat talks about her first desert trips to Las Vegas and Palm Springs and about the formula for adobe. As Pat spent more time in the desert, enjoying the clear air and wide open spaces, she became a tour guide at Keys Ranch in Joshua Tree National Park and eventually transcribing some oral history that had been recorded and archived at the local library. From these experiences, Pat wrote her book, "The Adobes of Twentynine Palms".  She and her husband, Sid, made their life in the desert permanent in 1988.   Pat shares that while listening to the accounts of the homesteaders, one thing that stood out was their pragmatism and humbleness - they didn't complain about how hard things were, how little they had or how far they had to go to get anything. They seemed to just accept life as it was and found enjoyment in what was; it seems Pat was cut from similar cloth.  

I detta avsnitt möter vi Mattias Karlsson Sjöberg, chef och pedagogisk ledare på Moderskeppet. Moderskeppet har funnits sedan 2005 och är en utbildningsplattform med inspirerande och videobaserade onlinekurser. Vi pratar om hur du kommer igång och får ut det mesta av Adobe Creative Cloud och deras programvaror. Trots att Adobes programserie idag består av över 20 program går vi inte bara igenom nyheterna utan givetvis trotjänare som InDesign, Photoshop och Acrobat. Vi fokuserar även på video, mobilt och hur allt hänger ihop samtidigt som Mattias ger praktiska tips på hur du kan använda de olika programmen samt vilka appar du absolut inte får missa för att kunna vara snabb och effektiv.

An Interview With Debbie Baker, The Property Girl, and Jeff Musto, The PV Kid about Rental Properties in Puerto Vallarta, Mexico. Also, Puerto Vallarta Celebrates Mexican Independence Day with a 4 Day Celebration. Listen to The Podcast Hello fellow travelers, welcome this episode of the Puerto Vallarta Travel show. I am your host Barry Kessler and I am just so happy to be introducing you to my favorite vacation destination, and maybe even yours, Puerto Vallarta Mexico. That music you were just listing to is performed by Alberto Perez, the owner of the La Palapa Group of Restaurants. Those are La Palapa, The El Dorado Restaurant, and at night for dinner The El Dorado transforms into the ever so romantic Vista Grill with those dramatic views of the Los Muertos Pier all lit up at night in beautiful colors. Of course, at La Palapa you can enjoy that same view of the Los Muertos Pier all day long for breakfast, lunch or dinner, seated with your toes in the sand right at the water’s edge. It’s so romantic, it’s so Puerto Vallarta my friends! Today we will be talking with two great guests, both are involved in the property rental business here in Puerto Vallarta but first, what’s happening this week September 12, 2017. Puerto Vallarta Celebrates Mexican Independence Day [caption id="attachment_1482" align="aligncenter" width="605"] Independence Celebration Puerto Vallarta[/caption] We will be celebrating Mexican Independence Day in Vallarta, and in true Mexican fashion, it’s not just one day, we will be celebrating for four days! Things start up Thursday, September 14, Day of the Charro, which is celebrated in many parts of Mexico. Charros are regal horsemen and women who dress so stylishly, and ride so smoothly, they are the elegant Cowboys and Girls, on Mexico. https://youtu.be/QbdmyKiMi60 Charrería is a tradition, which runs in families just like Tía Maria's famous mole sauce or Don Raul's special pozole. In other words, it is passed from one generation to another. As soon as a tot can seat a horse by himself, he becomes a little charro, or if a girl, she becomes an Escaramuza. Don’t miss this if you are in town. The charro wears a special suit. There are five styles of charro outfits and each one is chosen for its own occasion to be worn. One can go from a working suit through dressy, formal, elegant and all the way to black tie. The color doesn't seem to be as important as the cut of the suit. The jacket is snug fitting and comes only to the waist. Some are heavily embroidered. The pants have slim, tight fitting legs; the dressier ones have gold or silver buttons running down the outside length of the leg. The suit is worn with a short boot, not the regular cowboy boot. A bow tie, white shirt, and the typical big brimmed, embroidered sombrero tops off this costume. Vallarta’s City Center will host a parade of associations of charros that ride on horseback through the main streets along the malecón as those along the route, applaud their horsemen and women parading through town in their fine outfits. If you want to learn more about the traditions of these horsemen and women, The Charros, I have a link to an article written back in 2007 by [caption id="attachment_370" align="alignright" width="212"] Drama & Diplomacy in Sultry Puerto Vallarta[/caption] Jenny McGill, and if you have listened to my older podcasts, you would know that Jenny McGill and her husband Howard, moved to Puerto Vallarta in 1973, where she served as the U.S. Consular agent for 14 years. And she wrote the book, Drama and Diplomacy in Sultry Puerto Vallarta. A book all Vallarta lovers would really enjoy. Interesting to note here, but Pamela Thompson of Healthcare Resources Puerto Vallarta, a friend of the show who talked with us about medical tourism in Puerto Vallarta in an earlier episode, does lots of the things that Jenny did back in the day. I bet Pamela could write a pretty juicy book herself, but she would probably have to move out of town forever. Never mind Pamela.   Anyway, Jenny is gone now but her writing lives on and I have that link to her article all about the Day of the Charro. No JR, not the day of the churro, That’s every day in Mexico. That reminds me, one day I’ll introduce you to the Churro guy in Emiliano Zapata. But I digress. Where were we? Oh Yeah! http://www.mexconnect.com/articles/1579-september-14-day-of-the-charro We continue with the celebrations. On the 15th, day before Independence Day, the Independence Day festivities will begin at 8:00 a.m. with a Commemoration of Independence at Plaza de Armas. Then in the evening, at 7:30 pm, the plaza will be hosting musical and dance performances until 10:00 p.m. At 11:00 p.m. the military protocol act of the Cry of Independence will take place at Presidential Plaza, followed by fireworks at midnight. What is this Cry of Independence? The Cry of Dolores or in Spanish, Grito de Dolores,  is a historical event that happened in Mexico in the early morning of 16 September 1810. A Roman Catholic priest Miguel Hidalgo y Costilla rang the bell of his church and gave the this proclamation,  (call to arms) that triggered the Mexican War of Independence. 'My children: a new dispensation comes to us today. Will you receive it? Will you free yourselves? Will you recover the lands stolen three hundred years ago [caption id="attachment_1481" align="alignright" width="300"] Father Hidalgo[/caption] from your forefathers by the hated Spaniards? We must act at once... Will you defend your religion and your rights as true patriots? Long live Our Lady of Guadalupe! Death to bad government! Death to the Gachupines! or Native Spaniards. This happened in the state of Guanajuato within the small town of Dolores, now known as Dolores Hidalgo. And although we aren’t sure of the exact words, they were never written down, they were pieced together by those assembled who could recollect the words. Finally after years of struggle, In October of 1825, the 16th of September began to be observed as Mexico's Independence Day. And every year on the eve of Independence Day, the President of Mexico actually re-enacts and recites the Grito from the balcony of the National Palace in Mexico City, while ringing the very same bell that the Catholic Priest Hidalgo rang in 1810. Pretty cool. So you may want to catch that ceremony here in Vallarta. I’m guessing it’s going to be pretty cool. https://www.youtube.com/watch?v=Bz-D0GsLYO8 Next on the 16th, the official Independence Day, a parade will begin at 10:00 a.m. along Calle Morelos in downtown. Then, beginning at 8:00 p.m. at the Arches on The Malecon, you can catch musical performances by Gypsy Rumba a great group whom we’ve talked about with Gary Beck, Remember? And Valentina González. Fun times! [caption id="attachment_1483" align="aligncenter" width="601"] Taco Festival[/caption] And finally, on the 17th, since you haven’t had enough party, you can enjoy the Taco Fair in Lázaro Cárdenas Park, from 5 to 11 in the afternoon, they will be selling traditional tacos such as steak or pastor, or lobster and / or shrimp, and more. Just make sure you wear a broad rimmed hat and sun block cuz it’s going to be hot boys and girls. Got an email, no actually it was an iTunes review the other day from listener Polly MB in Mexico, and she writes, Can you talk about San Pancho Beach next time? That would be nice. Well Polly, I have an episode planned with a day trip to San Pancho, and just because you asked, I’ll put that together for you in three weeks. I have a couple of other episodes that I want to get out first, but that one is coming soon. Speaking of mail and reviews, I got a surprise note that I thought I’d share with you. If you were listening last week, I was telling you a story about my buddy Debbie from Canadia. I referred to her, in a loving way of course as cheap Debbie. Remember? Check out this note from Tessa…. Hi Barry!!!! My mom sent me one of your podcasts to listen to, the one about the Uber in PV. Well...my mom is "Debbie G" aka "cheap Debbie" hahahahaha. I thought you might like to hear about something she did to me a couple years ago... Oh..do tell Tessa! My parents had been in PV for a couple of weeks and I flew in, they met me at the airport, we had some beers at the Oxxo as is our tradition, and then I was [caption id="attachment_1463" align="alignright" width="300"] Bridge at Puerto Vallarta Airport[/caption] expecting to go over the walking bridge and grab a yellow cab to the condo. Well, was I ever surprised when that didn't happen. My mom and dad thought instead of taking a cab to the condo, that taking the bus would be more "fun". Yes..."fun" is what they said. After a 4.5 hour flight and with a massive suitcase, they dragged me onto the bus because they thought it would be "fun". We take the bus a lot in PV and we love it, but after traveling all day, trying to adjust to the heat and humidity, and having a large suitcase in tow, I would not suggest anyone do this for "fun". Lol So Debbie, I’m just so disappointed in you Deb, do you hate it when someone calls you Deb? Cuz my wife hates it when I call her Deb…Debbie, Debbie, Debbie G. I thought for just a moment that you were normal, cheap, well frugal with a strong sense of tradition, but normal. But no. At least I know that your husband is in on it too. Torturing your unsuspecting daughter? Debbie!!!! You’re  a poster girl for my pet peeve. But a Bus…From the airport? Well, gotta say it’s great that we can get the inside scoop on airport transportation of all sorts wouldn’t you say? Thank you Tessa and Debbie. You both made my day!!! [caption id="attachment_179" align="alignleft" width="300"] Hall of Flowers Restaurant[/caption] Now on a more serious note, the Vallarta Botanical Garden needs your help. It seems that Trip Advisor has removed the Garden from their Puerto Vallarta page and moved it to the Cabo Corrientes Page. This is no Bueno for The Gardens. Bob asked me to share this note with you… Hola! For some unknown and very unfair reason, Trip Advisor has recently taken our Vallarta Jardin Botanico off their listing of attractions for Puerto Vallarta. The gardens have been open for 10 years now, and the management and staff have put a tremendous amount of work into making the gardens exceptionally beautiful, and making progress in protecting the natural beauty and heritage of this part of Mexico. One reward of all this endless hard work has been gardens Trip Advisor listing as the third best experience to have while visiting PV. As we all know, the gardens are a wonderful place to spend an afternoon and the restaurant always offers wonderful meals... losing their place on the Puerto Vallarta top ten listing is going to be enormously detrimental to the garden's admissions and bottom line. [caption id="attachment_163" align="aligncenter" width="1000"] The Vallarta Botanical Garden[/caption] Trip Advisor made the decision to change the Vallarta Jardin Botanico's location to Cabo's Corrientes for some sudden, arbitrary reason that they cannot even justify when other local excursions are still listed as being located in Vallarta, even though they are farther away than the gardens. Please add your name to the petition linked below to support the Vallarta Jardin Botánico's efforts to get their listing back as a well loved Puerto Vallarta attraction... [caption id="attachment_1484" align="alignright" width="300"] Click Here toHelp The Vallarta Botanical Gardens.[/caption]   If you remember, back in February I interviewed Bob and we talked a little about Trip Advisor…Listen to the audio..   So I have a link to the petition in the show notes for this episode. If you haven’t already done so, go there and sign it. It just takes less than a minute. Unless you type slow, then two minutes max. If you’re drunk, I can’t guarantee a time, just sober up and sign it already at puertovalartatravelshow.com.     Now, Sam, here’s my picks for taco stands and local food in the Romantic Zone and Downtown Vallarta… You need to go to the very north side of town, into the 5th of December neighborhood to get some great tacos. Pepe’s Tacos, across the street from the Pemex Station is great for tacos al pastor. Very close to that, El Carboncito is the bomb! They make fantastic tacos al pastor, everything [caption id="attachment_1518" align="alignright" width="300"] Taco Night[/caption] but they have a baked potato that you can have stuffed with meat and veggies. So good. Both of these establishments open at 5 and stay open till the wee hours of the morning. Also, in that same neighborhood, check out Lolitas for great home cooking. Also as you make your way south along the Malecon, on Libertad there is Una Familia, and they are also on the Malecon across from the lighthouse. Great view, and great cooking. Don’t forget Burros Bar on the beach! That’s a must Sam. For wonderful comida Corrida, Dianitas, Adobes, and Cenaduria Celia, in the south side of Vallarta, in the Emiliano Zapata Neighborhood. The three taco stands right next to the big Pharmicia Guadalajara are great. Any of them will do fine for you. Also Cisneros Seafood, and oh there are so many. That’s all for now Sam. [caption id="attachment_1496" align="alignleft" width="169"] Jeff Musto, The PV Kid[/caption] I’m gonna get a show with my favorite taco stands and restaurants together pretty soon. Hope that will keep you busy for now because we need to get to our guests, the kid and the girl. The PV Kid, Jeff Musto, and The Property Girl, Debbie Baker. No they don’t work together you guys. I had stumbled upon The PV Kid many times over the years as I searched for vacation digs in Vallarta, but never met him till my last visit, when I [caption id="attachment_1480" align="alignright" width="169"] The PV Kid[/caption] happened to rent an Airbnb from him. I was really glad he agreed to sit down with me for an interview.         [embed]https://youtu.be/LSxZ3Bez2Ww[/embed] Back in May, I did a meet and greet with listeners and my microphones at Kelly’s Pour Favor Saloon and Cookhouse, and the interview I did with Jeff Musto, The PV Kid, was one of three interviews that I could keep, because, it was a drunken bunch. Welcome to PV guys. Anyway, let’s get right to the conversation I had with Jeff Musto, The PV Kid. Love Jeff, and love that dog. [caption id="attachment_1492" align="alignleft" width="300"] The PV Kid[/caption] [caption id="attachment_1494" align="alignright" width="300"] The PV Kid[/caption] Now my next guest is also in the property rental and management business. You can pick out her place of business easily because she has a cute pink VW parked in front of her office, along with a large pink pump, A high Heel Shoe. Debbie Baker is Known as The Property Girl, and you are going to meet her right now. [caption id="attachment_1503" align="aligncenter" width="1000"] Debbie Baker, The Property Girl[/caption] Listen To The Podcast [caption id="attachment_1506" align="alignleft" width="300"] Debbie Baker, The Property Girl[/caption]   Well, that should do it for this episode of the Puerto Vallarta Travel Show. Next week stay tuned for more on the ground reports from Puerto Vallarta Mexico, with travel tips, great restaurant and excursion ideas and more.  Until then, remember, this is an interactive show where I depend on your questions and suggestions about all things Puerto Vallarta. If you think of something I should be talking about, please reach out to me by clicking on the Contact us tab and sending us your message. [caption id="attachment_1502" align="alignright" width="300"] The Pink Bug[/caption] And remember, if you are considering booking any type of tour while you are in Puerto Vallarta, you must go to Vallartainfo.com, JR’s website and reserve your tour through him, right from his website. Remember the value for value proposition. His experience and on the ground knowledge of everything Puerto Vallarta in exchange for your making a purchase of a tour that you would do anyway, you’re just doing it through him as a way of saying thank you. It costs no more than if you were to use someone else so do it. Really. And when you do take one of these tours, email me about your experiences. Maybe you can come on-board and share with others what you liked or didn’t like about the tour. Again, contact me by clicking on the Contact us tab and sending off a message. [caption id="attachment_1500" align="alignright" width="300"] The Property Girl, Puerto Vallarta[/caption] And once again, if you like this podcast, please take the time and subscribe and give me a good review on iTunes if you would. That way we can get the word out to more and more people about the magic of this place. Puerto Vallarta, Mexico. Remember I made it easy for you to do just that with each episode I create. But if you haven't been to my website, you really need to have a look there.  I have the links to the places we talk about, interesting pictures and the more all right there in my blog-posts and show-notes for each episode of the show so check them out for sure if you haven't already all-right? All right. the pvkid: Helping Other People Live the Dream in Puerto Vallarta [caption id="attachment_1480" align="alignnone" width="169"] The PV Kid[/caption]     CALL US TODAY [caption id="attachment_1519" align="alignright" width="687"] The Property Girl[/caption] Canada 604-227-2707 Mexico 322-158-5452 USA 206-497-4197 #230 Lazaro Cardenas info@thepropertygirl.com [caption id="attachment_1512" align="alignleft" width="528"] This is The Property Kid[/caption]     So, thanks to Jeff Musto, The PV Kid, and to you Debbie Baker, The Property Girl, I have all their contact information, photos and links to their websites where you will find some hot properties to rent or lease out for your stay, long term or short term, here in paradise. Puerto Vallarta. You’ll find all that info and more in the show notes of this episode, at www.puertovallartatravelshow.com.  And thanks to all of you for listening all the way through this episode of the Puerto Vallarta Travel Show. This is Barry Kessler signing off with a wish for you all to slow down, be kind and live the Vallarta lifestyle. Nos Vemos amigos!                        

Ausgabe #37 des VRODOCAST steht an, der Podcast über Virtual, Augmented und Mixed Reality. Themen in dieser Woche sind: Mehr Eindrücke zu Facebooks Social-VR-App Spaces, Meinungen zu den neuen Meta 2 Demos und Sinn und Unsinn von Adobes Softwaretrick für Raumvideos. Facebook Spaces im Intensivtest Seit rund zwei Wochen ist Spaces erhältlich, Facebooks Interpretation eines Virtual-Reality-Messengers. Wir haben uns zu viert in der virtuellen Welt getroffen und die App ausführlich getestet, mit den Funktionen experimentiert und versucht, klassische Spiele mit Stift und Pinsel in die virtuelle Realität zu zeichnen. Wir sagen, was die App kann und wo es noch fehlt. Mehr dazu: https://vrodo.de/in-facebooks-virtual-reality-darf-man-nicht-alt-dick-oder-traurig-sein/ Meta 2 vs. Hololens ab Minute 18:31 Das Augmented-Reality-Startup Meta möchte mit der AR-Brille Meta 2 gegen die übermächtige Konkurrenz Microsoft Hololens antreten. Neue Demovideos zeigen, dass der Weg allerdings noch weit ist. Meta 2 scheint noch deutlich weiter von der Marktreife entfernt zu sein als Hololens – und selbst Microsofts AR-Pionier wird noch reichlich Zeit brauchen. Eine verbesserte Version ist nicht vor 2019 zu erwarten. Welches Marktpotenzial hat Meta? Mehr dazu: https://vrodo.de/in-facebooks-virtual-reality-darf-man-nicht-alt-dick-oder-traurig-sein/ Adobes 360-Videos ab Minute 27:20 Adobe möchte mit einer Software aus flachen 360-Videos Raumvideos machen. Dafür hat das Unternehmen einen Algorithmus aus der Photogrammetrie für Videos adaptiert. Der erkennt, wenn sich Elemente im Bild verschieben und kann auf Basis dieser Daten Tiefeninformationen berechnen. Das Ergebnis ist ein Video, in dem sich der Nutzer in eine Szene hineinlehnen und einen Schritt in jede Richtung gehen kann. Das Verfahren lässt viele Fragen offen, hätte aber großes Potenzial, um Videos mit Positionserkennung für die breite Masse verfügbar zu machen. Mehr dazu: https://vrodo.de/in-facebooks-virtual-reality-darf-man-nicht-alt-dick-oder-traurig-sein/

Vi ser på smarte lysløsninger – tingenes internett har inntatt Ikea, men er trådløs styring av belysningen i stua i egentlig moden for å investeres i? Og vi tester blant annet 4K-konsollen Playstation 4 Pro, i tillegg til å snakke om Hyperloop i Dubai og Adobes stemme-photoshop. See acast.com/privacy for privacy and opt-out information.

Avsnittets tema: Framtidens VR – Vad är Virtual Reality och vad händer i branschen just nu? Digitalsnack intervjuar Nisse Bryngfors, seniorutvecklare på Sticky Beat för att veta mer. Senaste nytt på digitala och sociala medier: - Facebook försöker lyfta sin live feed - Twitter lanserar live-knapp - Youtube lanserar mobile live streaming - De senaste om rörlig bild och sociala medier - Youtube lanserar Youtube Director - Apple Pay lanseras för Safari - Är nästa iPhone kantlös? - Samsung har tagit patent på projicerande smart watch - VR redigeringsverktyg i Adobes senaste programvaru-uppdatering

Marsha and Kelly talk about the SLO Yarn Crawl and their trip to San Luis Obispo.It was a great fiber adventure!  Kelly talks about what knitting patterns she has on her queue, some of them that are coming soon and some that are "fantasy" knits.  No spinning on this episode. 

DigitalOutbox Episode 185 DigitalOutbox Episode 185 - Adobe hacked and BBC look to the future Playback Listen via iTunes Listen via M4A Listen via MP3 Shownotes 0:51 - Adobes network compromised: 2.9 million customer names, encrypted credit and debit card numbers, and source code 5:32 - Twitter IPO: social media company looks to raise $1bn in public share sale 7:17 - NSA and GCHQ target Tor network that protects anonymity of web users 9:31 - Google To Start Employing User Ratings And Photos In Shared Endorsements Ads 12:28 - 1m Raspberry Pi computers have now been built in the UK, as global sales hit 1.75m 13:56 - BBC plans to help get the nation coding 16:01 - iPlayer 19:49 - Playlister 21:33 - Live Events 23:26 - BBC Store 26:16 - ITV, Channel 4 and Channel 5 force TVCatchUp to drop their services 29:06 - Samsung's Galaxy Round is the first phone with a curved display 32:11 - Make a mini you from £40 34:43 - Rockstar apologizes for GTA Online issues with in-game cash

There's lots of training on Flash video, HD cameras and workflow, Audio production, compression and color correction in FCP. I'll give you the highlights.Of course theres classes on After Effects, 3D software, Adobe suite, Final Cut Pro suite, Avid, HD DVD production. There's tons of stuff to learn and hard choices to make.Once the exhibition show opened on Monday April 15 I fought the crowds to find out stuff about Apple and Adobes new offerings. I've got a little news, more to come in the next episode.