Podcasts about webinar software

About a month ago I went on a quest to find the perfect webinar software. I create a spreadsheet and everything.But at CEX, I had a great conversation with Luria Petrucci of Live Stream Pros and I asked her, “What do you think is the best way to run a webinar?”Here's what she said, and why. ★ Support this podcast ★

About a month ago I went on a quest to find the perfect webinar software. I create a spreadsheet and everything.But at CEX, I had a great conversation with Luria Petrucci of Live Stream Pros and I asked her, “What do you think is the best way to run a webinar?”Here's what she said, and why.Link: Thinking About Webinar Software Get your FREE copy of my Automations Library ★ Support this podcast ★

WebinarPal – WebinarPal - Webinar, Meeting, A/V Conferences (marketingsharks.com)WebinarPal is an all-in-one platform that allows users to HOST UNLIMITED Webinars, Meetings, LIVE Chats & Training Sessions/Classes On Ultra-Fast Servers For LIFE – at an UNBEATABLE ONE-TIME price.Run Unlimited Webinars, Meetings, Video/Audio ConferencesThe Ultimate Solution To Connect & Collaborate For:Live Video Chat | Meeting | Conference | Live Class, Online Training | Webinar | Podcast | P2P Chat Messaging | Group Chat | Screen Sharing | Real Time File Sharing

Groove automated webinar platform and membership website builder software is proof that Groove is on a mission to become the best all in one platform in the world.

Ich kann mich noch ganz genau erinnern, wie das damals war bei meinem ersten Webinar. Ich hatte mich in die Technik eingearbeitet und mit viel Aufwand eine Webinar-Software ausgewählt. Ich hatte viel Zeit investiert, um meine Zielkunden dafür zu begeistern, in dieses Webinar zu kommen und ich schlief nachts schlecht, weil ich Albträume davon hatte, wie ich in diesem Webinar einen Blackout erlebe und nicht mehr weiß, was ich sagen soll oder wie mir jemand eine Frage stellt, die sofort klar macht, dass ich eigentlich von nichts eine Ahnung habe.   So ungefähr ging es mir vor meinem ersten Webinar.   Und dann kam der große Tag. Das Webinar sollte starten, ich hatte 60 Teilnehmer dafür gewonnen. Und was passierte? Die Technik brach zusammen.   Damals waren die Tools noch nicht so verlässlich und am Ende war es einfach so, dass keiner der Interessenten es überhaupt ins Webinar schaffte.   Was ich dir damit sagen will? Dass Dinge schief gehen und dass das jedem da draußen schon mal so gegangen ist. Auch den Profis.   Auch ich habe schon Webinare durchgeführt, die nicht überzeugt und nicht verkauft haben, auch ich habe schon Marketing-Aktionen durchgeführt, die nicht zu dem Ergebnis geführt haben, das ich mir erhofft hatte. Das ist keine Frage nach dem ‘ob das mal passiert', sondern ‘wann das passiert'.   In dieser Podcast-Folge will ich dir daher einige Maßnahmen mitgeben, die du tun kannst, um dein Webinar noch zu retten, zeige ich dir, wie du das Beste aus der gerade von dir gemachten Erfahrung zu machen und du erfährst, wie ich dennoch aus meiner ersten Webinar-Pleite Kunden gewonnen habe.

Webinars are a great way to get trust from your audience and an extremely efficient way to move people through your entire sales funnel in ONE GO. In this episode, Amy shares some of her best tips and webinar magic with you to help you create and host banging webinars that will generate a ton of leads. Do you prefer reading? Head to www.fastforwardamy.com/67 for this episode's blog post. Download the free guide: Webinar Outline. It will help you host banging webinars that make clients happy: www.fastforwardamy.com/webinaroutline.

Today we're joined with Omar Zenhom, the Co-Founder and CEO of https://webinarninja.com/ (WebinarNinja. ) Omar had been an educator for 13 years, and creating a webinar software came easy to him. With WebinarNinja, webinars can be hosted and automated inside one simple platform, excellent for small businesses, authors, speaker course creators, product demos and more. 

Was ist heute nur los mir? Stellst Du Dir manchmal diese Frage? Gestern lief alles noch am Schnürchen und heute nur Katzenjammer. Mich hat eine Klientin gefragt, woran das denn eigentlich liegen könnte und ich habe spontan zum Podcast Mikro gegriffen. Natürlich gibt es für solche spontanen Stimmungsschwankungen wahrscheinlich so viele Gründe, wie es Menschen gibt. Ich habe trotzdem gewagt, von einer höheren Perspektive aus, Antworten auf diese Frage zu finden. Folgende habe ich entdeckt. Oder sie mich?

As the Chief Operations Officer at SMA, Inc. I have spent the past 12 years creating a work environment that ensure the world’s best talent can focus on what they do best. As a Software Engineer, I am recognized in industry as expert in the field of system design and integration for project management, developing and implementing award winning scheduling, resource planning, costing, and enterprise project management systems for fortune 500 companies and government agencies. Including direct responsibility for bringing five commercial software applications (SMA Talent On Demand (TOD), TRAKKER, iPursuit, iPortfolio, and Traction) to market with cumulative revenues over $50M I have received industry and government awards for successful project management and earned value systems implementations including recognition from: Brookhaven National Labs, Xerox, Boeing, National Missile Defense Program, Navy, and Army.TOD : https://tod.smawins.com/TOD_Web/SMA : https://smawins.com/ Scribble Talk (SMA Exclusive) Scribble Talk (SMA Exclusive), a sponsored podcast series - Listen SMA's impact in the industry.

Demio Review - Is This Recorded Webinar Software Worth It? [THE TRUTH]***Click the link below to grab my free ULTIMATE GUIDE on how to start an online business! https://drewbusinessaccelerator.com/freedom**Use Demiohttps://demio.com/Find out if Demio is the webinar software for you in this video!Demio is a recorded webinar software where you can do live webinars as well as schedule out prerecorded webinars. With Demio you can create an evergreen webinar at an affordable price with ease. Demio has a lot of tutorials to help you get started and it's super easy to start using. 

The best webinar platforms reach your audience everywhere with Casey Zeman  The whole premise of our products is that we want to help people sell better, leveraging webinar experiences. You can see a level of commitment when someone shows up to a webinar, whereas someone just comes, they opt into a freebie, and then go to a sales video, they can leave at any time. A webinar can have much higher results than a pre-polished, what is considered a perfect webinar, or a really well-scripted webinar. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: THE BEST WEBINAR PLATFORMS REACH YOUR AUDIENCE EVERYWHERE [just click to tweet] In Todays Podcast Episode We Discuss The Best Webinar Platforms, Webinar Software, And The Growth Of Online Webinar Platform Functionality. Webinar platforms can be used as a funnel to reach your audience. Create authority before the webinar starts. Share content like a testimonial video. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today my guest in studio is Casey Zeman. He is the founder and CEO of a popular webinar platform called EasyWebinar. It's a software that has both live and automated webinars. With over 13,000 customers, Casey has figured out what works and what doesn't in the way of webinars, live broadcasts, and videos for engagement, and how to sell better and engage stronger with your audience and your customers.  On average, his clients are generating 10 to $20,000 a day or 300 to $600,000 per month in recurring revenue. Casey's superpower is providing sales and scalability systems to business owners so they can work less on creating and more on impacting and making more money. He has consulted to companies such as Harper Collins, Estee Lauder, and Dell on video marketing strategies and lead nurture funnels using webinars. He's built his own multimillion-dollar software company, info product company through the power of live video and webinars.  He's passionate about bringing these same strategies to your business and mine. Casey is also the best-selling author of a book called Build Your Audience With Live Video, and the creator of TribeMinded Systems, which combines the smart art of automation and engagement to scale a business. So I'd like you to join me in welcoming Casey Zeman to the Real Marketing Real Fast Podcast today. Well, hey, Casey. Super excited to have you on the show today. So welcome to the Real Marketing Real Fast Podcast.   Casey: Thank you, Doug. Thanks for having me.  Doug: I'm super excited to learn more about you, your platform, and how you're helping your clients grow their business, generate leads, and increase their sales. Do you want to just give us an overview of your role and what you guys do and how you serve your clients?  Casey: Yeah. I'm the founder of a webinar platform, EasyWebinar, and we have a couple of other software platforms that are going to be rolling out soon. The whole premise of our products is that we want to help people sell better, leveraging webinar experiences. EasyWebinar was designed to be a holistic webinar platform that does live webinars. And then going beyond live webinars into like-live experiences, and also what we consider evergreen webinars, which are webinars that can run 24/7 without you being there, basically just leveraging your best show and across multiple time zones so that no matter where someone is in the world, they can watch it and experience it in a real-time effect, and then take action and get to know you without you always having to be there running a live webinar. So yeah, that's what we do for our customers. A lot of our customers are our course creators. Many of them are coaches and consultants. We also have service providers that use our system as well. Anyone who basically is trying to position, and know, like, and trust to sell their programs and their products,

Meet Remco De Vries, the Head Of Marketing at InSided, the only Customer Success Community Platform. Remco is a demand generation enthusiast. In this episode, you'll hear about the 10-years journey of InSided into customer success for SaaS. You'll learn why community is more important than ever for SaaS companies in 2020 and beyond and what it takes to build an effective and successful community. And you'll also learn about InSided wins from attending and sponsoring a recent event by Gainsight and the strategy his team created specifically for it. Enjoy! Notes: 02:30 Pivoting To Focus On Customer Success Teams In SaaS And Subscription-Based Companies 04:35 Joining To Set Up An Inbound Demand Strategy 05:50 Switching From Doing All Outbound To Doing It All Inbound 08:50 The Evolution And Journey Of The Online Customer Community 11:15 How To Build A Successful Community And Create Community Gold 13:20 Using Paid Incentives, Gamification And Other Initiatives 14:30 Mistakes To Avoid When Launching And Building A Community 16:10 The Role Of The Community Manager 17:55 Measuring The Impact And ROI Of Your Community 20:45 Building Up A Demand Gen Engine 22:20 Making Event Sponsorships Really Work 30:30 The Evolution Of KPIs With The Marketing Changes 32:30 Tracking Both Wins And Fails 37:05 The Need For Communities Created By Everyone's Being Remote Right Now 40:00 Lightning Questions

Meet Agata Krzysztofik, Head of Marketing of Piktochart which is on a mission to empower people to tell great visual stories that stick. Agata is a startup mentor and a marketing leader with 10 plus years of experience in developing and executing growth strategies at companies like Google, Groove, and SIM scale. In this episode, you'll hear about Piktochart's mission around visual storytelling and what that actually means for marketers. You'll learn the step-by-step process to create storytelling through video and how SaaS companies can tell more engaging stories. You'll also learn how to implement the OKR framework, advertising platform secrets for video, and finally, what you can learn from Piktochart's mistakes in 2019 and why failures are so important for your growth. Enjoy! Show Notes: 03:15 Helping People Communicate Their Stories With The Help Of Visual Formats 07:00 Building A Tool Where People Can Actually Do Graphic Design On Their Own 10:40 The Short And Long Term Demand Spikes Caused By The COVID-19 Crisis 13:05 Joining A Company With A Very Strong Culture And Understand Product Market Fit 16:35 The Two Aspects Crucial Right Now When Investing In SEO 18:35 Implementing The OKR Framework In A New Company 21:30 Visual Storytelling: Our Brains Are Really Good At Remembering Visuals 25:35 How SaaS Can Tell More Engaging Stories 29:00 The Elements You Must Have In A Video So That It Works 32:25 Planning The Video For Each Different Platform 33:55 New Tool Coming Soon To Make Targeted Video Content For Different Social Media 38:05 The Things That Fail Help Us Become Stronger And Learn Based On Our Own Mistakes 42:05 Make Sure To Leverage What You Already Have Before Trying Something New 42:55 The Challenges Ahead For SaaS Marketers 47:00 Lightning Questions

Meet Garrett Mehrgutt, the co-founder and CEO of Directive, a next-gen software performance marketing agency. In 2019, Directive ranked in the top 500 in the Inc. 5000 fastest-growing companies in the U.S. In this episode, you'll hear how Directive was born and found its footing in SaaS. You'll learn how you probably need to reset your traffic expectations, the approach for SEO that creates positive ROI, why vanity metrics can destroy your pipeline, and different approaches for scaling SEO. And finally, you'll learn about SEM ideas for 2020 and beyond. There are lots of hidden nuggets in this episode, including a little tactical tidbit to drastically lower your CPA and skyrocket your results. Enjoy! Notes: 03:25 The Journey To A High-Touch Model Working With SaaS 09:50 How SaaS Should Approach SEO To Have Positive ROI 12:30 Using Really Strong Product Positioning And Messaging 13:55 Looking At Opportunity Cost Not Lead Cost 15:30 The Right And Wrong Approach To Scaling SEO 19:10 Reset Traffic Expectations Based On Total Addressable Market 22:30 A Product-Led Content Strategy For SaaS 26:05 A Little Tactical Tidbit To Drastically Lower CPA and Skyrocket Results 28:00 You Need Trust To Take Risk 29:11 The Process To Change Your Pipeline And Increase MQL's And SQLs 32:12 Actionable Takeaways From Millions Of Dollars Spent In Campaigns During COVIT Crisis 35:15 You Need To Be Building Right Now And Focusing On The Key Things To Still Win In Q3 And Q4 39:00 Lightning Questions

Meet Juuso Lyytikkä, Head of Growth at Funnel, where they help thousands of businesses to be more data-driven and thus delivering higher returns. He leads the marketing and operations teams and built a highly scalable lead generation engine by melding best in class B2B and B2C methodologies and focusing on empathy. In this episode, you'll hear about the creation of Funnel.io from an advertising agency, how they moved upmarket from e-commerce and SMB based on new product requirements and signals from their market. You'll learn the major pitfalls to avoid in advertising for SaaS today and how you actually make advertising work. And then look at LinkedIn advertising, targeting, and requirements for successful campaigns. And finally, you'll hear about where Juuso thinks the SaaS landscape will end up, especially for advertisers in 2020 and beyond. Enjoy! Notes: 02:20 Helping Marketing Be More Data-Driven And Actually Understand How They're Doing 04:00 Becoming The First Marketing Hire Full Time 06:00 Getting Signals From Different Segments To Expand The ICP 08:45 Focusing On Building A Scalable Advertising Lead Generation Engine 12:30 Using A Mixed Bag Of Big Advertising Platforms And Smaller Ones 15:00 How Do You Actually Make Advertising Work 20:34 Attribution In Advertising 22:10 Getting Insights On Your Customers And Audience With LinkedIn Ads 26:05 Testing In Advertising 28:40 The Most Important Thing When Choosing a KPI 32:10 A Tool To Make The Life Of The Customer Or Prospect Easier 33:50 Hard Lesson: You Should Get Operations Early On 37:20 This Crisis Is Accelerating The Transformation To Digital 41:00 Lightning Questions

Meet Len Markidan, CMO at Podia, a platform for creators to sell online courses, membership sites, and digital downloads. Previously, Len was Head of Marketing for 5 years at Groove and his work has been featured in Forbes and Entrepreneur. In this episode, Len returns for a Take 2 episode and you'll learn what's been happening at Podia since Len was on the podcast on episode #45 and how they're taking on the new landscape of marketing during the COVID-19 epidemic. You'll hear about the growing and evolving content economy, how Len and Podia are leading with empathy and education in the marketplace and the key performing indicators for education success. Finally, you'll also learn about the challenges and opportunities Len is seeing for SaaS marketers and where your focus should be for 2020 and beyond. Enjoy! Notes: 03:00 What's Been Happening At Podia Since The Last Interview 03:55 Challenges And Opportunities From Being In A Vertical That Is Exploding Right Now 05:33 Keeping The Lines Of Communication With Customers As Open As Possible 07:00 Goals And Benefits Of Running Product Launch Challenges 09:15 Education As A Team Core Competency And Superpower 11:30 Surfacing The Exact Right Piece Of Content At The Exact Right Time 14:05 KPIs And Green Light Metrics 16:50 Switching The Webinar Approach To Be More Q&A Format 18:00 How To Think About Marketing Pivots 19:55 If You're Finding Your Product Is Not Seen As Essential By Your Customers 20:45 The Opportunity If You're Getting A Signal From Your Customers That You're Essential 21:15 A Great Opportunity To Double Down On the Right Customers For You 22:15 Marketing In 2020: Reshaping and Diversification Of Channels 25:50 Leveraging Influencer Partnerships 27:25 Referral Programs: Creating Experiences That Are Worth Telling Others About 31:25 KPIs And The New Influx In Acquisition 33:05 Adjusting To This New World As A SaaS Marketer 34:25 Lightning Questions

In this episode, you'll hear about the challenges of a new categorical SaaS disrupting a prebuilt industry. You'll learn about piggybacking on search versus defining new languages, how content marketing has been critical for success for Threekit and how their outbound mixed with content has been in an essential step for new growth. And finally looking forward, you'll hear how Hillary sees the changing landscape in SaaS after COVID-19, what she's expecting to play out and how they're working to make sure that they're ahead of the curve. Enjoy and celebrate with us as this is our episode #100! Show Notes: 03:20 Helping Provide The Most Immersive Helpful Online Visual Product Experience 04:55 Coming In To Create And Solidify Brand Positioning And All Things Website 06:05 Emerging Categories And Languaging 11:05 The Number One Challenge When Disrupting A Whole Market 13:15 How To Approach Search Marketing When You're Early In A Category 16:25 The Benefits For Companies Of A Better Visual Experience In This Visual Economy 20:20 Leveraging Content Published By Others 22:00 An Efficient Outbound Process And A Cool 3-tier Campaign 27:40 The Number One KPI And The Reason For It 29:55 Hard lesson: Providing More Deep Technical Content And Product Feature Details 33:05 The Majority Shift That Is Going To Happen Because People Are Now Learning New behaviors 36:35 Lightning Questions

Welcome to BS’ing with Brandi where my mission is to help you #GetShitDone. I'm your host Brandi Good and today we’re going to talk about webinar software. I’m not necessarily going to tell you what tools to use, because there are a lot out there and I haven’t tried all of them. What I'm going to walk you through are the steps for evaluating which platform is going to work best for you based on what you need it to do. At the time of recording, there has been a significant uptick in the number of people doing videos, live streams, and webinars due to the global pandemic which shall not be named because on one hand I’m sick of it, but on the other, I do realize that we need to acknowledge what is happening in the world. Here’s what we’re going to cover in this episode: Do you really need webinar software or just online meeting software? What is the difference? What do you need the webinar platform to integrate with? OR What tools don’t you have that you need the webinar software to do for you? Email reminders/marketing Registration form and/or landing page Payment or checkout software? How tech-savvy are your participants? Will they need to be able to watch on mobile devices? How is your internet connection? Will you need people to break out into smaller groups during the webinar? Do you need to be able to track analytics like how long people stayed, who didn’t show up, how many people attended, etc.? Are you going to be selling during your webinar? Will you be sending a replay? That wraps up today’s episode of BS’ing with Brandi. If you enjoyed this topic, you can find more like it at bsingwithbrandi.com, along with show notes and links to any resources mentioned today. While you’re there, feel free to subscribe to future episodes on the platform of your choice, and I wish you all the best-getting shit done this week! Resources: n/a

Welcome to a special episode of the SaaS Breakthrough podcast. As 2020 reveals itself to be full of surprises, challenges, also new opportunities, we felt it would be helpful to collect the top marketing insights we heard so far from our amazing guests to help you with SaaS marketing in these uncertain times. We collected the best marketing advice for challenging times given by 19 incredible SaaS marketers that we’ve been lucky enough to host on the podcast. Hear from: Micah Rowland at Fountain Aazar Ali Shad at UserPilot Pulkit Agrawal at Chameleon Aaron Krall at SaaS Growth Hacks Ahin Thomas at Backblaze Andy Baldacci at Groove Sid Bharath Keith Messick at Dialpad Theresa O’Neil at Showpad Sophie Steffen at TravelPerk Jake Braly at Highspot Adam Ruhland at Hubstaff Tasks Pinja Virtanen at Advance B2B Kasey Bayne at Olark David Ly Khim at HubSpot Adrian Maynard at Refersion Bob Sparkins at Leadpages Hailey Friedman at Improvado Aashish Dhamdhere at Skilljar Enjoy!

Strategiegespräch mit Dave über Online Lösungen: https://dein-online-kongress.de/ Webinar Software für aufgezeichnete Webinare: https://imparare.de/ 10% Gutschein für Imparare: “5ideen" Mitgliederbereich in wenigen Minuten: https://www.coachy.net/de/?voucher=5ideen 20% Gutschein ist automatisch aktiviert All in one Lösung inkl Mitgliederbereich: https://hier.5ideen.com/dein-funnelcockpit 10% Gutschein Code für Funnelcockpit: “Leseidee” Zoom (ähnliche wie Skpe: https://zoom.us/ Software für Live Webinare: https://home.webinarjam.com/index Mehr über DAVE: https://davebrych.com/ Zu Daves YouTube Kanal: https://klickehier.com/dave-youtube Es spricht David "Dave" Brych. E-Mail: dave@5ideen.com Facebook: https://klickehier.com/facebook-dave-brych Instagram: https://klickehier.com/instagram-dave-brych Alle Links zu DAVE und 5 IDEEN: http://davebrych.com/tree produziert von FROG MOTION MEDIA ...geiler Content! https://fromo.de Mehr über DAVE: https://davebrych.com/ Zu Daves YouTube Kanal: https://klickehier.com/dave-youtube Es spricht David "Dave" Brych. E-Mail: dave@5ideen.com Facebook: https://klickehier.com/facebook-dave-brych Instagram: https://klickehier.com/instagram-dave-brych Alle Links zu DAVE und 5 IDEEN: http://davebrych.com/tree produziert von FROG MOTION MEDIA ...geiler Content! https://fromo.de

Meet Casey Hill, the Growth Manager at Bonjoro, a personalized video messaging company with the mission of making business communication more human and personalized. For the last decade, Casey has been focusing on helping SaaS companies rapidly scale and doing so through finding levers to create customer evangelism and brand advocacy. In this episode, you'll hear where Casey sees the future of personalized video going and what you need to know today. You'll learn how to use video at scale to personalize customer experiences with your SaaS, how Bonjoro team built a playbook from A to Z, onboarding tactics that leverage the beauty of video and how to increase trial conversion with personalization. Finally, you'll learn about the tangible testing approach that you can use to explode your sales. Enjoy! Notes: 03:00 A Video Tool That Integrates W/ Existing Tech And Goes Where The Business Owner Goes 05:20 Creating Triggers And Videos At Different Stages Of Your Customer Life Cycle 06:25 Finding Product Market Fit As A Spinoff Of Another Company Of The Founder 08:25 Joining The Team To Help With PR Content And Moving Into Overall Growth 09:40 Facilitating The Implementation Of Personalization At Scale 11:40 The Beauty Of Video Is That It's All About That Personal Touch 13:40 The Critically Important Email Subject Line 15:30 Building The "Video Funnel Playbook" 18:55 Reaching Out To Customers For What's Working For Them 21:00 The Decision Process And Mistakes To Avoid When Building A Big Resource 24:40 Using Personalized Video In The Onboarding Process 26:55 Deciding Where To Inject Video In Your Process 28:00 Implementing Niche-Specific Onboarding Processes 32:00 Sales Conversations Using Tangible Testing 36:50 The Importance Of Staying Customer Centric And Invest On The Non-Glamourous Stuff 40:00 The Focus For 2020: Education, Specificity, And Simplicity 42:00 Lightning Questions

Meet Anna Schena Walsh, the Director of Growth Marketing at Narrative Science, a SaaS that turns data into stories. Anna leads marketing initiatives including brand, content, digital, and demand generation and has previously led product marketing for both of Narrative Science's products. In this episode, you'll hear about AI-driven storytelling and the power of Narrative Science. You'll learn how to develop the mindset of internal storytelling, what it means to tell a story in a cross-departmental way, and how product marketing can break through the noise with better stories. And finally, you'll hear about the process that Anna used to write, launch and distribute her new co-authored book "Let your people be people" in just a few months. This is an episode full of stories. Enjoy! Notes: 02:50 The SaaS That Turns Data Into Stories 05:30 Joining The Team In Product Marketing And Moving Over To Growth 07:10 Finding Product Market Fit With A Certain Psychographic Profile: Innovators 09:40 You Don't Really Find Innovators, They Find You 12:00 Storytelling 15:20 KPIs and Organic Word Of Mouth 18:10 The Organic Story Framework That Everyone Goes Through 21:00 The Story Behind The Book "Let Your People Be People" 24:50 Strategies To Get A Book Written 27:20 Distributive Initiatives For A Book And Results So Far 32:00 An Important Lesson Learned: Lean Into People's Unique Talents 34:20 Carrying On Empowering Companies To Unlock The Value Of Their People Through Storytelling 36:00 Lightning Questions

Meet Jason Bay, the Chief Revenue Officer at Blissful Prospecting, where they help sales teams remove the mystery of what to say in their outbound calls and emails. In today's episode, you'll learn how Jason does not believe that prospecting is just a numbers game or that it has to suck. You'll hear about the outbound strategy that he created to become a sought after resource for SaaS teams and the critical cross-department strategies to streamline messaging and communication. Then you'll learn Jason's REPLY method and hear how he breaks down some examples of good and bad outbound campaigns to showcase how you can effectively write campaigns for response rates. And finally, you'll hear about the key KPI benchmarks you should always shoot for. This episode is a little bit longer because is FULL of examples and actionable information. Enjoy! Notes: 03:30 Growing Outbound Sales 07:15 The Three Buckets Of Outbound For SaaS 12:00 The Problems In Cross Department Communication In SaaS 16:00 Two Practical Ways to Improve Cross Department Communication 19:00 The Right Mindset For An Outbound Campaign 20:10 A Framework For Approaching Messaging: The REPLY Method 22:00 The Balance Between Automation and Customization 23:50 A Testing Strategy 31:25 The Little Hack To Make Your Emails Shorter 34:00 Analysis Of A Bad Outreach Email Example 36:00 Analysis Of A Good Outreach Email Example 39:30 When To Choose Automation Vs Personalization 41:50 KPIs and Benchmarks 44:00 Lack of Empathy Is The biggest Missed Opportunity 44:55 2020 and Beyond: Outbound 3.0 46:50 Lightning Questions

Meet Anna Kocsis, Head of Marketing at 10to8, an appointment scheduling software that aims to rid the world of wasted time. Anna loves experimenting and finding new tactics that really work. In this episode, you'll hear about the data-driven approach that has helped 10to8 find their job-to-be-done use cases that really shape their different personas and how these use cases drive their approach to feature design and marketing. You'll learn about the data needed to help create smart Google campaigns and the optimization flows that Anna uses to always improve those campaigns. And finally, you'll hear about the KPIs that matter most in conversion marketing and get to look inside different campaigns. Enjoy! Show Notes: 03:15 A Feature Rich And Powerful Appointment Scheduling Software 04:45 Joining The Team And Playing Around Every Area Of Digital Marketing 06:35 Defining Use Cases And Product Market Fit 09:00 A Data-Driven Company With A Data-Driven Brand Name 10:00 The Specialized Tech Stack Needed To Aggregate Customer Research 12:40 The KPIs To Use And Ongoing Channel Data 15:05 Implementing A Data-Driven Optimization Strategy 17:35 Different Ways To Optimize Landing Pages And Campaigns 21:40 Customer Surveys And Behavior Triggers For Targeted Messages 23:55 Using A Mix Of KPIs And Judging The Data 28:40 How To Not Get Overwhelmed By The Amount Of Data 30:00 Lesson Learned: Don't Assume Trends Will Work, Test It For Yourself 31:45 Data Security Compliance Is Now A Marketing Factor 34:00 Lightning Questions

Hello, 2020! Welcome to a special episode of the SaaS Breakthrough podcast.  As we start a new year, and decade, we felt it was a good time to collect the top marketing insights we received from our amazing guests, so you can make sure to use their wisdom in your SaaS Marketing in 2020. In this episode, you'll hear the Top 20 SaaS Marketing Insights for 2020 by 20 incredible SaaS marketers that we’ve been lucky enough to host on the podcast throughout 2019. Enjoy! Thank you so much for listening, subscribing, commenting, and for being a part of this amazing journey last year! We have more amazing guests aligned for 2020!

Meet Rachel Yen, a Customer Events & Experience Specialist at HubSpot. Rachel has been growing HubSpot's Customer Delight program since 2016 and loves to preach customization over automation. In this episode, you'll hear about the start of HubSpot's Customer Delight program, how it got off the ground and how HubSpot is humanizing customer success with an amazing gift-giving initiative. You'll also learn how to balance personalization with gifts, the goal set for gift-giving and how to maximize your return on these initiatives. And finally, you'll hear where Rachel thinks business is heading in 2020 and beyond. It was so great to have HubSpot back on. Enjoy! Notes: 03:00 Integrating Marketing, Sales And Service Software 04:50 Getting The Foot On The Door Of A Company With The Right Values And Perks 07:15 Taking Over The Customer Delight Program 09:30 Selling An Initiative To Leadership Based On The Company Culture 11:00 Breaking With The Materialistic Side Of End-Of-Year Gift-Giving 12:50 Identifying Opportunities To Send Gifts To Customers 14:20 Empowering Customer Success Managers With Mantra "Use Good Judgment" 15:40 Tracking And Creating A Feedback Loop 16:40 The Process For Sending The Right Personalized Gift To A Customer 20:10 Branding Gifts The Right Way 21:30 Results Seen From The Customer Delight Gift-Giving Initiative 24:40 Building Brand Affinity By Doing Something Heavily Customized In A World Of Automation 26:55 Win: Finding Vendors Aligned With Company Values And Making An Impact In The World 29:33 Hard Lesson: Understanding And Solving The Underlying Issue In A Customer Situation 32:15 Starting A Gift Initiative With Handwritten Notes 33:35 Customization In An Industry That Will Continue To Get More Automated in 2020 And Beyond 35:05 Lightning Questions

Meet Mikko Luhtava, the Head of Marketing at Vainu, a real-time company data provider for salespeople and marketers. Mikko has been working in tech marketing and sales for 7+ years, in both Europe and the U.S. In this episode, you'll hear how a change in their target ICP created data points for a company rebrand and then we discuss the lessons learned in rebranding a scaling SaaS company. You'll hear about the changes happening in both inbound and outbound marketing using data and the sales flow that Vainu uses to identify the right prospects at the right time. Finally, you'll learn the best way for U.S. companies to scale into the European market. Enjoy! Notes: 03:00 Helping Companies Have Personalized Conversations That Ultimately Close More Business 05:25 Joining The Sales Team On The Way To Building A Marketing Team 06:45 Using The Data To Be Better Sales Persons 07:45 Changing ICP As People Now Sell A Bit Differently 09:40 A Full Rebrand To Look And Feel The Part As Well 11:15 Starting The Rebranding Process 13:50 Steps In The Marketing Process To Do A Major Rebrand 15:40 Testing To Validate It 18:05 The Concept of Real-time Sales 20:35 Identifying And Using Behavioral Triggers 27:00 Unique Challenges In The European Market 29:05 Advice to U.S. Companies Looking To Expand to the European Market 31:20 Hard Lesson Learned: Commit To Less And Put More Effort Into It 32:40 Next: Taking Personalization Even Further 36:35 Lightning Questions

Meet Antoine Goret, the head of sales & marketing at Crisp. Before heading to Crisp, he was the head of growth of a startup accelerator, working with startups backed by VCs. In this episode, you'll hear how an open-source solution became the foundation for Crisp chat. You'll learn about the power of free and how it drives massive traffic for them, the free to paid in-product model that they're using. You'll also find out about the core growth strategies to maximize your search intent and how they're using the marketplace search terms to help customers find them as an alternative product in a competitive marketplace. This episode runs a little bit longer than normal, but Antoine brought a lot of great knowledge and insight into this episode. Enjoy! Notes: 03:00 Helping SMBs Support Their Customers And Leads 04:25 The Appeal Of An Intense Competition Market 05:11 First Thing: Building The Personas By Doing Interviews 09:05 Fine Tuning The Key ICP 13:10 Growth And The Free Plan 16:00 Leveraging A Free Plan Through Integrations 18:45 Converting From Free Plan to Paid Plan 22:40 Increasing The Conversion Rate With In-Product Video and Limited Chat History 26:50 Successful Strategies For Quora Marketing 33:50 Attracting People That Are Searching For A Competitive Solution 37:35 Creating Comparative Or Alternative Solution Pages 39:30 For 2020: SEO And AI 41:20 The Unleash Program That Helps Customers Use Better The Product 43:05 Lightning Questions

Meet Michael Brown the CEO and founder of nDash, a content creation platform backed by the world's top writers. In this episode, you'll hear how nDash evolved from Mike's freelancing business to a thriving SaaS company. You'll learn about the priority process of marketing to users and consumers at the same time, even when bootstrapped, the referral strategies that attracted great writers to the nDash writing team and the marketing language required to attract the right agencies and businesses. And finally, you'll learn what's next for nDash looking into 2020. Enjoy! Notes: 02:45 Helping Agencies And Companies Scale The Written Content Creation Process 03:45 Pivoting From Agency To SaaS 04:30 Leveraging Early Business' Data To Find The Right Direction To Launch The SaaS 05:45 Knowing The Use Case You're Going After 08:15 Marketing To Writers By Creating a Platform That Empowers Them More Than Elsewhere 11:15 Creating Education Content To Help Users As They Signed Up 13:20 Adding a Referral System As Part of The MVP 15:00 Marketing To Agencies Using The HubSpot Ecosystem And LinkedIn 19:55 Should Be Paying Very Little For Software But Paying a Lot For Content 21:45 Writing Strategies: Author Authority And Answering Audience's Questions 26:50 Product Emails Personalized To User Activity On The Platform 29:40 Hard Lessons: Launching a MVP Way Too Robust 32:20 Next: Getting a Little Bit More Data-driven On The Marketing Side 35:00 Lightning Questions

Meet Pinja a Content Marketing Strategist at Advance B2B, where she helps B2B SaaS companies crush their growth goals with customer-obsessed content and brand marketing. In this episode, you'll hear how exactly Advanced B2B has become a leading agency for SaaS content marketing. You'll learn the exact positioning and messaging system that Pinja uses to find killer content, what you need to think about when coming up with your content strategy and why focusing on frameworks can actually hurt your marketing efforts. And finally, you'll learn what Pinja is seeing working well in content marketing moving into 2020. Enjoy! Notes: 03:05 Helping SaaS Companies Get Measurable Results From Marketing 03:50 Having The Right Kind Of Customers Is The Best Way To Prevent Churn 04:35 Starting By Really Defining What The Specific ICP Looks Like 06:35 If You Gate Some Less Than Great Content, You're Not Gonna Get Any Sales From That 07:35 Joining As The Second Member Of The International Team 09:20 The Positioning Problem With Most Companies 10:05 Breaking Through The Noise 11:00 The Trickier Side Of Referrals In SaaS 12:00 Brand Marketing Has Become More Valuable 14:00 Some Customer Segments Are Massively Overlooked 14:35 A Research System Step-by-step 18:55 Using The Actual Words And Voice Of The Customers To Say Things 21:50 The Challenges Of Setting KPIs Without Historical Data 24:10 Do Something That Your Competitors Aren't Doing 25:30 Working In 2019: Email Courses 27:40 The Case For Longer Term Content Plays That Don't Have Immediate ROI 33:45 Hard Lessons: Don't Fall In Love With A Framework, Model or Thing 38:00 Opportunities In Content Marketing: Historical Optimization 39:40 Lightning Questions

Meet Marcus Svensson the Head of Growth at Albacross, a software that makes B2B lead generation easier. Marcus has a background in mathematics and previously founded Marketplace Startup. In this episode, you'll hear about Albacross’s journey to create the best free lead generation tool ever and the marketing pivot that took them from a free tool into a paid tool. You'll learn the marketing lessons from a freemium model and then from a paid model, and the transition that was necessary to get there. And finally, you'll learn Albacross’s secrets to maximizing your results with lead generation. Enjoy! Notes: 02:50 Focusing On Making B2B Lead Generation Easier 06:05 The Story Behind Joining The Company 08:20 The Evolution Of The ICP 11:20 Swapping From Free To A Paid Model 13:10 Doing Facebook Advertising 16:55 The Importance Of Setting Up Processes For Growth 18:35 Making The Decision To Focus On Content Marketing 19:55 Content Promotion Strategies 21:45 Link Building Tactics 22:20 The Lead Estimator Tool 24:00 Lead Qualification Processes 27:30 Leveraging The Albacross Tool For Personalization 29:20 Insights About Page Usage And Segmentation 31:20 Hard Lesson: Proper Planning For Lead Growth 32:50 Exciting Things Coming Next 34:45 Lightning Questions

Meet Aazar Ali Shad, the VP of Growth at UserPilot, a company that helps you deliver the perfect product experience. Aazar has more than 6 years of SaaS experience and is currently helping 600+ SaaS companies improve user onboarding and increase product adoption. In this episode, you'll hear about Aazar's journey and how he stepped into the role of head of growth at UserPilot. You'll learn about the power of leading with value in marketing and the results Aazar got from the marketing initiatives he did early on. You'll find out about the three strategies any startup can use for initial experimentation, and what they did when they bought a booth event that helped them maximize ROI. And finally, you'll hear about the future of SaaS and what every marketer needs to know. This is a slightly longer episode but with lots of tips for you to implement. Enjoy! Show Notes: 03:00 Helping Deliver The Perfect Product Experience 05:10 Joining In To Help With Growth 06:50 A Strategic Approach To Cold Emailing 10:10 Picking What Companies To Cold Email 11:45 The Challenge Of Scaling This Approach 14:20 Winning Strategies And Tactics For Quora Marketing 20:05 Best Ways to Answer Quora Questions 22:20 Using Slack Groups For Marketing 27:10 Doing Strategic Outreach For Backlinks 31:05 Maximizing ROI When Participating In SaaS Events 35:40 Successful Event Follow Up Tactics 37:45 Goals, KPIs and Doubling Down 39:35 Hard Lesson: Don't Go For Startup Packages 42:25 Exciting Opportunities: Video Marketing and Differentiation 45:00 Lightning Questions

Meet Cori Pearce, the Director of Marketing at ChurnZero, a real-time Customer Success Platform that helps SaaS and subscription businesses fight customer churn. In this episode, you'll hear how finding a gap in the customer journey allowed two founders to build ChurnZero. You'll hear about building the foundation of a marketing team and what Cori had to do when she first joined the company. You'll learn about having creative marketing ideas that explode brand awareness in a competitive and busy marketplace and how to leverage thought leadership to create brand awareness and direct ROI. And finally, you'll hear the lessons learned from running the ChurnZero "R.Y.G." offline roadshow. Enjoy! Notes: 03:00 Helping Subscription Businesses Fight Churn 05:30 Coming On Board As The First Full Time Marketing Hire 07:20 The Churn Monster Campaign 09:44 Knowing When To Double Down On A Campaign 11:50 How To Find Your Breakthrough Creative Strategy 13:30 How Customer Success Is Becoming An Important Role In SaaS Companies 15:20 The "Red Yellow Green" Event Series 19:05 What's Working Right Now In Customer Success 20:45 Coming Soon: An Industry Conference 21:05 Promotion Strategies For Offline Events: Database and LinkedIn 23:11 The Pre-Event And Post-Event Sales Processes 25:35 Lessons Learned From Running Offline Events 27:00 Why Communities Are Really Important To Invest In 28:40 KPIs For Offline Events 30:50 The Challenges And Opportunities Of Every Q4 32:00 Lightning Questions

Meet Kristen Bryant who works in Partnerships & Production at Wistia - the leader in Brand Affinity Marketing for small and medium-sized businesses. In her role, Kristen leads Wistia’s partnership efforts and supports the creation, execution, and promotion of their long-form video series. In this episode, you'll find out about the new focus on brand affinity at Wistia and the evolution to get there. You'll hear the big lessons that their team learned from the docu-series One Ten One Hundred that has them going all-in on video content. You'll learn how they created and built the Brandwagon show, the metrics they're using to track its growth and all the steps to create a show specifically for building brand affinity at a B2B SaaS company. And finally, you'll hear about where video content is headed in the future. This is an incredible episode and you're absolutely going to love it! Notes: 03:35 Helping Businesses Turn Video Viewers Into Brand Advocates 05:20 Joining To Help Launching A New Product 08:10 What The Inception Of One Ten One Hundred Docu-Series Looked Like 13:30 How Brandwagon Was Born 17:50 Brand Affinity Marketing Metrics And A Webby Award 21:20 The Benefits Of Doing Landmark Content 23:35 Brainstorming Brand Affinity Marketing Campaigns 28:00 Lessons Learned And The Brand Affinity Marketing Playbook 30:50 Choosing The Right Format And Release Strategy 36:50 Exciting Things Through The End of Q4 39:00 Lightning Questions

Meet Liam Martin who runs Time Doctor and Staff.com - one of the most popular time tracking and productivity software platforms in use by top brands today. Liam is also a co-organizer of the world's largest remote work conference "Running Remote". In this episode, you'll hear how a graduate program started Liam's journey into SaaS. You'll learn about the pros and cons of bootstrapping versus funding and what you need to know for B2B marketing. You'll also hear about the future of SaaS, what's about to happen in the marketplace according to Liam and how you need to be building a moat in marketing to protect your business. And finally, you'll learn about the SEO system that is creating huge acquisition momentum for Time Doctor. Enjoy! Notes: 03:05 A Tool That Measures And Helps You Get Better At Working 04:30 From Bad Professor Reviews To Starting An Online Tutoring Company 06:00 Creating Time Doctor To Solve Their Own Problem 07:30 Avatars And The Referral Engine 10:30 Pricing And Getting Valuable Customers Down The Line 12:30 Pros And Cons Of Bootstrapping Versus Funding 17:30 The Massive Implosion Ahead In The Marketplace 19:00 The Huge Opportunity To Buy 19:55 Where You Should Be Putting All Your Marketing Dollars 21:25 Predicting A Fire Sale Across The Market 25:30 The Team And The One Core Metric For SEO 29:15 Implementing The SEO Strategy 35:40 Hard Lessons Learned: Don't Do Free Betas 38:30 Lightning Questions

Meet Adam Ruhland the Director of Marketing at Hubstaff Tasks, an Agile project management tool made by the creators of Hubstaff. Adam is focused on data-driven decision making, and sticking with what works when it comes to digital marketing. In this episode, you'll hear about the #1 driver for growth at Hubstaff and why that's been Adam's sole focus. You'll learn how to effectively stay focused on a marketing initiative and double down the right way, which is about quality versus quantity on SEO, what's better and how to implement it properly. You'll also learn how to optimize content and why you need to update it consistently. And finally, you’ll hear the lessons learned from Hubstaff’s marketing department when they experimented with new thought leadership content. Enjoy! Notes: 03:35 From Time Tracking Tool To Work Management Platform 05:40 Market And Product Evolution 07:05 The Key To Awesome Growth: SEO And Content Marketing 08:30 A Multipronged Approach To SEO 10:15 Leveraging SEO Specialists 11:50 Balancing Content Quantity And Quality 13:45 Focusing On The Successful Things And Doubling Down 14:50 How To Optimize Existing Content 18:05 Getting People Into The Trial As Fast As Possible 23:10 Focusing On The Things That Are Having Results 26:10 Seeing A ROI With Adwords 28:00 The Benefits Of Having An Entirely Distributed And In-house Team 32:50 Lessons From Things That Didn't Quite Resulted 34:50 Does This Line Up To My Overall Objective? 37:00 Coming Next: Hubstaff Tasks And Agile Project Management 39:05 Lightning Questions

Meet Micah Rowland, COO of Fountain, a hiring automation software for the New Service economy. Micah builds people, teams, and processes that have taken multiple companies from 50 to 250 people and $5 million to $30 million in revenue. In this episode, you'll find out how Micah got involved with the Fountain team and where they are headed in the SaaS marketplace. You'll learn about Micah's journey in SaaS, when you should feel comfortable to go from MVP to growth mode and the specific KPIs that are most important to understand for the real health of your company. You'll also find out about the warning signs that you can't ignore in your business and how pricing in the SaaS model will be evolving. This is an episode full of specific examples and information on the different parts of the SaaS growth process, enjoy! Notes 03:00 Helping To Drive Excellence In The Hiring Cycle 05:20 The Most Important Thing To Get Started In A Leadership Role In SaaS 10:20 The Highly Iterative Process Of Going From Idea To MVP 14:15 The Indicator That Tells You Have Product Market Fit 21:55 The Devil Is In The Details In a SaaS Business 25:30 Leaders Of Early Stage SaaS Companies Need To Understand The Important Metrics 28:10 How To Know When You're Ready To Go Full Scale 31:40 Early Warning Indicators Versus Lagging Indicators 35:50 SaaS Evolution: Pricing Models Are Going To Have To Be Diversified 39:25 The Important Behind-The-Scenes Numbers 41:00 Challenges Coming Up In Q4 and The Recessionary Period Looming 42:35 Lightning Questions

Meet Nicole Smith, the CMO of UserIQ, a customer success platform helping businesses align around user needs. Prior she led the marketing efforts at Dodge Communications (now MERGE Atlanta). In this episode, you’ll hear about Nicole’s journey joining UserIQ as their first full-time marketer. You’ll learn about the process they had to go through to find product-market fit in the early stages of their SaaS and the valuable lessons learned. You’ll find out how to build a focused long and short term marketing plan for lead gen and demand gen, and Google advertising secrets you can use to generate quality leads. And finally, you’ll hear how events both in-person and live webinars can be a great marketing experiment to generate quality leads. This is an episode with lots of amazing examples to back up points and very detail-oriented, enjoy! Notes: 03:40 Intelligence Engagement Tools And Health Scoring All In One Place 06:20 Joining As The First Full Time Marketer 07:10 The Journey To Figure Out Product Market Fit 11:10 The Process To Set The Ideal Customer Profile 14:45 Building The Inbound Machine 15:55 Doing Content Marketing With The HubSpot Methodology 17:30 Doing Monthly Webinars 18:44 Timeframes And Goals 19:40 Experimenting Mindset: Try At A Small Scale 21:45 How To Ask For A Budget For Testing And Experimenting 22:40 Competitive Ads And The Level Of Awareness 25:25 Successfully Working With An Ad Agency 27:45 Setting Up Local Events Across Cities 29:00 Lessons Learned From Running Webinars For a Long Time 31:20 How To Attract The Best Experts To Your Webinars 34:00 Goals, KPIs and OKRs 36:20 The Challenges And Opportunities For 2019 38:20 Are We Making Our Boat Go Faster? 40:00 Lightning Questions

Meet Sarah Ann Cantu, the marketing director at Qualaroo, a lightweight user research tool built to empower UX and product designers. Sarah Ann Cantu has held various marketing roles in the B2B SaaS venture equity fund, Scaleworks, since 2017. In this episode, you'll hear from Sarah what life is like after a venture-based acquisition for Qualaroo. You'll learn what it takes to pivot your product-market fit while you have a live active product, the lessons learned from the customer interview process during that pivot and the Qualaroo’s content marketing guide and how they are succeeding with content in 2019. Finally, you'll learn what Sarah recommends to see great ROI with LinkedIn Ads. There are lots of recommendations, tips and golden nuggets hidden in this episode so definitely take notes, enjoy! 03:10 The Go-to Lightweight User Research Solution For UX Designers 06:00 Joining The Team To Help Figure Out The Next Iteration 10:30 Leveraging Personal Networks And UX-Focused meet-ups For Target Audience Research 13:00 The Singularly Most Valuable Question 14:20 Changing With The New Position Statement 19:20 The Content Marketing Process In a Nutshell 24:10 Regular Content Audits And Workflows 26:20 Longer Form Pieces Of Content And SEO 28:30 Cultivating A Unique Voice Is Always Going To Be A Moving Target 31:10 Best Piece Of Advice For Using LinkedIn As An Acquisition Channel 35:00 Lessons Learned From Failures In LinkedIn 38:00 Exciting Big News: Nudge For Prototypes 41:00 Lightning Questions

Meet Harmony Anderson, the Director of Demand Generation at Outreach.io, the market-leading sales engagement platform. As a revenue-focused marketer, Harmony has diverse experience building integrated sales and marketing programs using the latest and greatest technology and data. In this episode, you'll hear about what it was like for Harmony to join unicorn Outreach.io. You'll learn about the process of refining a demand gen process in a growing company, breaking down data and multi-channel attribution the right way, the ABM campaigns that are crushing it right now for Outreach and the tools required for a quality outbound campaign. You're going to love this episode with a great guest who gives so much quality content! Notes: 03:00 An Unicorn Making Sales Engagement and Management Seamless 05:55 Joining To Help Scale Efficiently 07:55 Product-Market Fit: Be Constantly Communicating Your Sales 11:00 Operational Efficiency: Training and Hiring People With Experience 12:45 Combining Marketing And Sales In Outbound Campaigns 14:20 The Challenges Of Doing Direct Mail 16:45 The Whole Process Integrated In Outreach 17:55 KPIs For Optimization 19:30 Multi-Channel Attribution And Goals 24:50 Building a Multi-Channel Attribution Process 26:35 The First Thing You Need To Do When Starting An ABM Program 28:50 Keeping Sales Teams Motivated 31:05 2019: Growing Fast And Things To Be Excited For 31:40 The Issues Of Scaling Too Fast 35:50 Lightning Questions

Meet Keith Messick, the CMO at Dialpad, a business communications company. Previously, he served as the CMO at Lucidworks and also held senior leadership roles at Topsy (acquired by Apple), Get Satisfaction, and SuccessFactors. In this episode, you'll hear where Keith believes video and voice communication is headed in the modern B2B world and for modern companies. You'll learn how to win in a crowded marketplace with creativity and savvy, raising funds for marketing and its importance in today's age. Then you'll find out about the lessons learned by Keith during his tenure at Dialpad and how he works to avoid making big mistakes. And finally, you'll hear how SaaS marketing is changing and where it is headed in 2019. Keith is very knowledgeable and has a wealth of experience, and it really comes to show in this episode, enjoy! Notes: 02:55 The Big Opportunity and Challenge for Enterprise Communications In The Cloud 06:15 The Disappearance Of The Desk Phone 08:30 How To Stand Out In a Crowded Marketplace 11:20 Being More Creative Than Competitors: The Billboard Case 14:22 That Ridiculous Hold Music Everyone Still Remembers 16:40 Raising Money vs Bootstrapping 21:45 Artificial Intelligence And Smarter Calls 25:20 Creating Unique Experiences On High-value Calls With Voice intelligence 28:10 Lessons Learned: Managing Interpersonal Boundaries And Communications 33:20 Marketing Is Changing: Nothing Is Forever And You Need To Adapt 36:25 Lightning Questions

Meet Rajiv Nathan, the founder of Startup Hypeman. Rajiv helps SaaS startups not suck at how they pitch and tell their story so they stand out to customers and investors, and stand apart from competitors. His work has been featured in Inc, Forbes, Huffington Post, and more, and he's partnered with accelerators across the U.S. In this episode, you'll hear the story of how Startup Hypeman came to be. You'll learn the Superhero Strategy to craft the perfect message for your SaaS Company, the "Que PASA" formula that you need to know to create perfect pitches, outbound campaigns, and demos. And you'll also learn how to organize a 10 out of 10 elevator pitch and finally, the X to Y Paradox and how that helps explode your outbound email results. Rajiv has a unique quality to him, a great storytelling mechanism and his messaging is a lot of fun. You're going to have a ton of fun listening to this episode! Notes 03:30 Build Out Your Pitch, Message, Story to Stand Out 06:00 Finding the Way Towards SaaS 09:30 The Concept of Problem Market Fit 13:25 Empathy vs Product Features 15:15 Creating Empathy: The Superhero Strategy Framework 19:25 The "Que PASA" Formula 20:00 The Elevator Pitch as The Movie Trailer 22:50 Borrowing From Entertainment to Make Business Communication Sexier 27:35 Thinking Like An Entertainer and Less Like an Entrepreneur 28:50 Create Thoughtful Messaging for Your Particular Audience 30:50 A Whole Day Rollout Meeting 34:40 Applying The X to Y Paradox On Outbound Email Campaigns 44:55 Sales Enablement At An Earlier stage, Network Effects and Diversity 49:00 Lightning Questions

Meet Theresa O'Neil, the CMO for Showpad, the world's leading sales enablement platform. As the CMO of Showpad’s global marketing team, Theresa is responsible for increasing awareness, generating leads, and supporting all channels to grow revenue. In this episode, you'll hear about the stellar year of growth that Showpad had, growing from 30 to 150 employees and the lessons learned from their global expansion. You'll learn about the key experiments that have helped them drive growth over the past twelve months. And what they have learned from new market opportunities; including the lessons, the mistakes, everything. And finally, you'll hear where the sales enablement industry is headed in 2019 and beyond. Enjoy! Notes 03:10 The Sales Enablement Space Has Exploded Worldwide 04:10 Building Out the International Side of the Business 05:20 Cracking the Code of Prioritization 06:20 The Importance of Aligning With Sales on Priorities 07:00 Mixing Digital and Events by Region 08:20 The Transform Conference 09:40 Continual Process of Experimentation, Measurement and Iteration 11:15 Using Own Technology and Building Processes to Support Product Launches and Continual Learning 13:20 Spreading and Rolling Out Information 15:45 Lessons Learned: The Nuances of International Markets 17:35 Same Pain Points, Different Language 19:05 The Demanding Expectations of the B2B Buyers 20:30 The Best Buyer Experience Wins 21:55 Sales Enablement In Industries & Markets With a Lot of Face-to-face Selling 22:50 The Line Between Field Sales and Inside Sales Will Blur 23:30 Hiring and Building Teams 27:00 Alignment On KPIs 29:00 Next: Focusing On Geographical Expansion and Marketing Personalization 30:15 Becoming More Personal In Marketing 32:35 Lightning Questions

Meet Talia Wolf, the founder of GetUplift which provides conversion optimization services for high-growth companies. Using customer-centric strategies, emotional targeting, persuasion, and data, Talia generates more revenue, sales and leads for her clients and students. In this episode, you'll hear about how GetUplift was founded and who is the perfect company ready for conversion optimization. You'll learn about building the framework for the emotional targeting methodology, the system that Talia uses to run her tests. You'll also hear about winning campaigns in SaaS and how Talia has built these over the last year, what tests you need to know and how to run them in your business. And finally, you'll hear about what Talia wants to see changing in the marketing landscapes that I think all SaaS companies need to know. This is an episode with many great lightbulb moments. Enjoy! Notes: 03:00 Using Psychology, Persuasion, and Emotion to Optimize Websites and Funnels 05:00 Finding Product Market Fit 09:30 The Emotional Targeting Methodology 15:15 SaaS Case Study: A Presentation Platform 20:20 The Questions Marketers Should Be Asking 26:30 Case Study: Going Back to Basics on a Website 31:10 How Marketers Should Approach Testing 34:35 The Role of Tools 37:00 More Companies Becoming Customer-centric 38:50 Lightning Questions

Meet Anthony Payne the VP of Global Marketing at Brightpearl which is a retail operations platform for retailers and wholesalers, with the mission of automating the back office so merchants can spend their time and money growing their businesses. Anthony and is responsible for demand generation, branding, positioning, and PR. In this episode, you'll hear the journey of BrightPearl from selling skateboards to e-commerce software, the initial steps that they had to take as an organization in growing the marketing department and how that became a scaled marketing department. You'll learn all about the thought leadership content pieces that BrightPearl is becoming so well known for and how they created this process. And, you'll discover the distribution secrets to evergreen pillar content and product marketing concepts you need to know for marketing. Enjoy! Show Notes: 02:40 Created to Fix Founder's Own Problem 04:30 Automation in the Back Office 06:10 The Phases of Finding Product Market Fit 08:50 Joining and Focusing on Core Standard Marketing Pieces 13:55 Moving from Startup Mode to Scale Mode 17:00 Creating Big Thought Leadership Pieces 20:50 Measuring Content Marketing Initiatives 24:15 Repurposing Big Content Into Smaller Pieces 28:00 Creating Partnerships Opportunities 31:40 Delivering Huge Value Via a Marketing Program 37:30 Learning From Failure: Stay Closely Aligned and Flexible 40:00 Looking Forward to in 2019 41:15 Lightning Questions

Meet Ekaterina Kazakova the marketing manager at Blendr.io, an embedded integration platform for SaaS companies. Ekaterina joined Blendr.io during the very first days and is responsible for its global growth. In this episode, you'll hear how events can be a great kick-starter for a marketing team, live events in particular. You'll learn about the ABM strategies need to find your perfect target market, person-based advertising and how to incorporate it seamlessly into your outbound messaging. You'll also hear about the opportunities that are presented once you find product-market fit and how Blendr.io utilizes that and the number one event you should absolutely attend if you are in SaaS. Enjoy! Notes: 02:30 An Integration Platform Born From Constant Requests 04:00 The Best Integration Scenario For Each Company 06:30 Integrations' Builders and Consultants 07:20 Internal Resources and Prioritization 09:15 Joining At The Very 1st Day and Going Straight Into An Event 11:00 Focusing On SEO and ABM 16:30 Doing Person-based Advertising 18:40 Staying Behind-the-scenes of Integrations 20:55 KPIs and Leveraging Budget and Power 22:10 The Struggle of Focusing vs Looking At New Opportunities 24:15 Hard Lessons: Doing Something Wrong to Understand What Is Right 26:35 Coming Next: Speeding Up Integrations and Shortening The Sales Cycle 28:15 Lightning Questions

Meet Patrick Campbell, the Co-Founder and CEO of ProfitWell, the industry-standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for over ten thousand subscription companies. In this episode, you'll learn about what every SaaS business needs to know about pricing, why pricing can be over complicated and the warning signs that you need to know to put more emphasis on it early. You'll hear about both the tactical and strategic elements to cure churn, running content like a media company for massive results and finally how to find that leverage in your team for maximum velocity. You're going to absolutely love this episode, lots of valuable tips, strategies and ideas. Notes: 03:30 Helping With The Hard Parts of Subscription Growth 04:35 It's About The Quickest Path to Learn Product Market Fit 08:40 Putting Together a Framework to Help People With Pricing 11:50 Monetization Is More Than Just The Number 15:05 Tactical Bits and Strategic Bits of Churn Reduction 19:45 SaaS Are Not Talking To Customers Enough 22:00 A Framework For Content Marketing 25:25 Leveraging Content 26:30 The Network Effects 28:30 Fighting Shiny Strategy Syndrome With Quarterly Sprint Cycles 31:15 Hard Lesson: Getting The People "In The Right Place" 34:10 Next: Launching The Network 36:30 Lightning Questions

Meet Mike Korba the Chief of Customer Success at User.com, a full-stack marketing automation software for all your messaging and relationships with customers. Mike has worked in the marketing industry for over 17 years; ten of those years specializing in digital marketing. On this episode, you'll hear how User.com found product-market fit within a growing and competitive marketplace. You'll learn why the chief of customer success is a critical role for any company, how concierge onboarding can be implemented and the ongoing activities that your team must know to keep customers in customer success. And finally, how NPS can be used to keep a continual pulse on customer retention. A great episode that goes in-depth into important processes of customer success. Enjoy! Notes: 03:05 Becoming The Larger Library of Adjustable Automation Templates 08:00 Joining In as Sixth Employee and First Investor 12:00 Different Onboarding for Tech-Savvy and Non-Techy Savvy Customers 18:25 The Framework to Make a Complicated Tool Easy to Understand and Implement 25:25 Retention of Customers, NPS Surveys and Metrics 36:25 Hard Lesson: Don't Focus on What a Few Big Clients Want 39:25 Coming Up: Changing The Approach To Freemium Package 45:15 Lightning Questions

Meet Rob Patterson, Chief Marketing & Growth Officer at AWeber, which is a SaaS that helps entrepreneurs and small businesses connect with their audience and accelerate the growth of their business through powerfully-simple email marketing tools and expertise. In this episode, you'll hear how Aweber has remained a market leader in a red ocean market for 20 years and what the first 90 days have been like for Rob as the new Aweber CMO. You'll learn about strategic branding for both internal and external marketing purposes when you need to spend time on net new marketing versus internal customer marketing and how marketing must be used for retention and hiring purposes in a growing company. This a very, very interesting episode. Enjoy! Show Notes: 04:15 Helping Startups, Small Businesses and Entrepreneurs Connect With Their Audiences 05:50 Keeping Leadership in a Market With Over 7000 Vendors 08:30 The First 90 Days: Unifying the Messaging 11:10 A Basic Messaging Exercise 11:50 Customer Marketing VS Net New Lead Marketing 15:45 Internal Rollout of the Updated Messaging 17:20 External Communications of the Updated Messaging 18:25 Messaging Is Never Done, It Continuously Evolves 19:20 Look at Churn Rate to Decide on Customer Marketing vs Net New Acquisition 21:00 The Deliverability Rate of Emails 22:55 Leveraging Affiliate Network and Partners to Get New Leads 24:10 Improving Product Usability 26:45 Building Culture and Momentum by Marketing Internally for Customer Support 28:00 The Aweber Academy and Onboarding New Team Members 30:00 Culture and Hiring as a Company Becomes Bigger 33:00 An Abundance of Data and a Data Analyst 36:00 New Features Coming In the Second Half of 2019 37:00 Lightning Questions

Meet Aashish Dhamdhere, who leads the marketing team at Skilljar, the leading customer training platform for enterprises to accelerate product adoption and increase customer retention. Prior to joining Skilljar, Aashish was the VP of Marketing at Amperity and built the global demand generation function at Apptio. He was also the VP of Customer Acquisition at LiquidPlanner. In this episode, you'll hear about the start of Skilljar and the pivots that took them into the SaaS software niche. You'll learn how customer education affects every single part of your SaaS customers life cycle, what webinars and courses can do for your onboarding and education process and the exact setups they use. You'll also hear the ABM lessons from a growing SaaS company and finally, the exciting opportunities that are coming in 2019 for Skilljar. Another incredible episode, enjoy! Notes: 02:45 Focusing on Customer and Partner Education 05:50 Pivoting to Focusing on Businesses and Specific Verticals 08:50 Inbound Flow, Customer Events and Sales Enablement 11:50 Customer Education Benefits and Results 16:00 What a Marketer Should Do When Joining a StartUp 17:15 The OKR Framework 17:50 Flip From Product-Centric View to Customer Centric 20:15 Link Education With New Releases 21:20 Three Ways to Leverage Webinars 25:15 A Two-Tier Approach to ABM 30:00 KPIs: Mix of Lagging and Leading Indicators 32:10 Startup Growth Is Not Linear 33:50 Growth Numbers 34:30 Next: Increasing Specialization, Events and Content 36:40 Lightning Questions